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Spotlight on B2B Marketing
B2B marketing leaders, revenue teams, and C-suite executives.
- Est. audience
- 200
- Apple rating
- 5 from 1
- Cadence
- Every two weeks
- Latest
- 2026-10-21
- By
- Karen Lloyd
- Based on
- 12 recent episodes
- Covers: B2B marketing strategies, sales and marketing alignment, AI search, positioning, executive engagement, and driving commercial growth.
- For: B2B marketing leaders, revenue teams, and C-suite executives.
- Best for: B2B marketing professionals looking to drive revenue and align closely with sales leadership.
- Skip if: B2C marketers or consumer brand managers looking for direct-to-consumer tactics.
Start with
- How to Win in AI Search Without Producing More Content with Erika Varangouli: How to adapt organic search strategy for AI without producing low-value content.
- Stop "Weeing" On Me: A CIO's View of Marketing with Simon Ratcliffe: How technology leaders evaluate sales and marketing pitches and what actually resonates.
- How to Turn Your C-Suite Into a Sales Advantage with Serena Walker: Methods for leveraging internal senior executives to engage enterprise decision-makers.
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Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.