SaaS Backwards - Reverse Engineering SaaS Success: Who It's For and Who Sponsors It

Est. audience: 1,000
Apple rating: 5 from 7
Cadence: Weekly
Latest: 2026-10-07
By: Ken Lempit
Based on: 12 recent episodes

Covers: Practical SaaS business models, B2B marketing tactics, AI operationalization, retention strategies, and scaling beyond founder-led sales.
For: CEOs, founders, and go-to-market leaders running fast-growing SaaS and AI firms.
Best for: SaaS founders looking to improve go-to-market efficiency and long-term customer retention.
Skip if: Consumer app builders or professionals outside of the B2B software ecosystem.

Start with

Ep. 201 - The Future of SaaS Go-to-Market Is Signal-Based: Explains how AI and exographic signals identify buying demand before prospects raise their hands.
Ep. 197 - The SaaS Retention Problem Starts Before the Customer Signs: Shows how sales, onboarding, and handoffs affect customer churn long before renewals happen.
Ep. 190 - The SaaS Founder Bottleneck: Why Founder-Led Sales Stops Scaling: Shares methods to turn early founder instincts into a repeatable pipeline and sales process.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.