Reinvent B2B Customer Growth

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2026-05-28

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Accenture Song

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12 recent episodes

• Covers: B2B customer growth, account-based marketing, sales and marketing alignment, AI insights, and client retention strategies.
• For: Senior B2B leaders, chief marketing officers, and revenue executives.
• Best for: B2B marketing and growth leaders wanting to scale account-based marketing and customer retention.
• Skip if: B2C marketers, direct-to-consumer businesses, or early-stage solopreneurs.

Start with

• RQI: From trusted adviser to B2B growth partner: How to align sales and marketing to shift from deal-by-deal selling to coordinated customer growth.
• Avanade: Driving customer-led growth in an AI world: Methods for aligning marketing, sales, and tech around priority accounts using data and AI.
• Ep. 77 NetApp: Turning ABM ambition into impact: How to use piloting, personalization, and cross-functional buy-in to scale account-based marketing.

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