Rattle & Pedal: B2B Marketing Podcast: Who It's For and Who Sponsors It

Est. audience: 100
Cadence: Every two weeks
Latest: 2026-10-21
By: Jason Mlicki & Jeff McKay
Based on: 12 recent episodes

Covers: B2B marketing strategy, professional services growth, AI impacts on marketing teams, pricing models, and firm positioning.
For: Marketing leaders, CMOs, and practice leaders in professional services firms.
Best for: B2B marketing executives aiming to scale and modernize professional services practices.
Skip if: B2C consumer brand marketers or ecommerce store owners.

Start with

The Future of the Marketing Organization: Why Marketing Is More Important as Teams Get Smaller with Michelle Swan: How AI and smaller teams reshape professional services marketing and leadership.
Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost: How to transition a professional services firm beyond time-and-materials pricing.
Demystifying Case Studies: Why Most Firms Get Them Wrong: Methods to craft case studies that build buyer trust and win business.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.