Product Marketing Maestros: Tales from the Front Lines: Who It's For and Who Sponsors It

Est. audience: 100
Cadence: Every two weeks
Latest: 2026-09-25
By: Richard King
Based on: 12 recent episodes

Covers: Case studies on product marketing strategies, messaging hierarchies, positioning overhauls, sales enablement, and product launches.
For: Product marketers, GTM leaders, and B2B marketing professionals.
Best for: Product marketing managers looking for tactical frameworks and real-world launch examples.
Skip if: Consumers or professionals outside of product marketing and B2B go-to-market roles.

Start with

$10 million in pipeline from a 90-day AI product launch, with Josh Porter, Thunderwolf Consulting: How to build a message house, train sales, and execute an AI product launch quickly.
Turning technical complexity into a go-to-market narrative, with Swati Singh, Magnet Forensics: A structured discovery process to build messaging hierarchies for complex B2B SaaS products.
Why your sales team ignores your collateral (and how to fix it), with Brittany Shulman, Expedia Group: How to create competitive intelligence playbooks that sales teams actually use and adopt.

Marketing B2B Marketing Product Management

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.