- Est. audience
- 100
- Apple rating
- 0 from 0
- Cadence
- Every two weeks
- Latest
- 2026-09-01
- By
- An Alley-Oop Podcast
- Based on
- 12 recent episodes
- Covers: Product launch frameworks, internal communication, sales enablement, positioning, message testing, and post-launch strategies.
- For: Product marketing managers and go-to-market professionals at B2B companies.
- Best for: PMMs looking for tactical go-to-market frameworks and launch templates.
- Skip if: General consumer marketers or people not involved in software product launches.
Start with
- How to Build Your Launch Goals From Scratch in 4 Steps w/Tamara Grominsky: Teaches a four-step method for establishing effective product launch goals.
- Internal Comms is Your Launch Superpower - Here's How to Stop Winging It w/Sushmita Banda: Provides strategies for structuring internal communications across cross-functional teams during launches.
- The 30-60-90 Day Playbook for What Happens After Your Product Launch w/Haidee Griswold: Outlines a post-launch plan to capture insights and sustain momentum.
Sponsors seen
- PMM CampSponsor
special thanks to PMM Camp for sponsoring this season - where product marketers build leadership range
Why Your Launch Enablement Doesn't Matter If Your Reps Don't Believe w/Allison Rona · 2026-07-31 - PMM CampSponsor
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution
Your Sales Team Is Breaking Your Message - Here's Why w/Ashley Guerra · 2026-07-15 - PMM CampSponsor
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range
Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns · 2026-05-14 - PMM CampSponsor
And a special thanks to PMM Camp for sponsoring this season - where product marketers build leadership range
Internal Comms is Your Launch Superpower - Here's How to Stop Winging It w/Sushmita Banda · 2026-07-21 - PMM CampSponsor
And a special shout out to this season's sponsor, PMM Camp — where product marketers build leadership range
Your Launch Docs Suck Because You Followed the Template to the T w/Talya Heller · 2026-04-27 - PMM CampSponsor
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range
When Trust Is the Product: Launching AI Into Highly Regulated Industries w/Sharon Liu · 2026-03-19 - PMM CampSponsor
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range
From Static to Dynamic: How to Turn AI Into Your Sales Enablement Cheat Code w/Michele Nieberding · 2026-04-08 - PMM CampSponsor
And a special shout out to this season's sponsor, PMM Camp - where product marketers build leadership range so they can move beyond execution
His $12K Launch Flopped - Here's What He Learned (That You Need to Hear) w/Zach Roberts · 2026-08-26 - PMM CampSponsor
And a special shout out to this season's sponsor, PMM Camp — the community for PMM leaders
How to Build Your Launch Goals From Scratch in 4 Steps w/Tamara Grominsky · 2026-08-06