PreSales Unleashed | Sales Engineering im B2B Software Vertrieb

Cadence

Weekly

Latest

2026-10-27

By

Jan-Erik Jank & Tim Brömme

Based on

12 recent episodes

• Covers: Presales strategies, technical sales skills, AI tools in sales, team leadership, career development, and solution engineering workflows.
• For: Sales engineers, solution consultants, and presales leaders in B2B software sales.
• Best for: B2B software sales engineers and presales managers seeking to improve win rates and processes.
• Skip if: B2C retail salespeople or developers not involved in enterprise customer sales cycles.

Start with

• Build vs. Buy im KI-Zeitalter (283): Explains how AI coding tools impact customer build-versus-buy decisions in enterprise software.
• Forward Deployed Engineers: the skills, overlap with Solutions Engineers, and the differences (281): Analyzes the day-to-day role and skills of forward deployed engineers versus solutions engineers.
• First-Line Leadership: Zwischen Top-Performer und Teamplayer, mit Co-Host Eddy Frey (272): Explores the transition and challenges from top presales performer to effective first-line manager.

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