PR Future, the USC Center for Public Relations Podcast

Est. audience

1,100

Apple rating

4.9 from 15

Cadence

Every two weeks

Latest

2026-09-29

By

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

Based on

12 recent episodes

• Covers: Future trends in public relations, AI adoption, corporate communication strategy, media polarization, and industry research findings.
• For: Public relations practitioners, corporate communications leaders, and agency professionals.
• Best for: PR and corporate communication executives looking to navigate industry shifts and emerging technologies.
• Skip if: General consumers or marketers focused strictly on technical performance advertising.

Start with

• A Quiet Shift: The Reshaping of Corporate Communication.: Explores how corporate communications are evolving amid a more polarized media and business environment.
• How GEO is changing the PR Industry: Explains generative engine optimization and how AI search reshapes agency and brand PR strategies.
• Mind The Gap: 2025 Global Communication Report Recap: Reviews survey data on how AI, hybrid work, and cultural shifts impact public relations.

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Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.