Passle CMO Series Podcast: Who It's For and Who Sponsors It

Est. audience: 400
Apple rating: 5 from 4
Cadence: Weekly
Latest: 2026-10-27
By: Passle
Based on: 12 recent episodes

Covers: Practical strategies for law firm marketing, business development, CRM adoption, lateral hiring, mergers, and revenue growth.
For: Marketing leaders, business development officers, and managing partners at professional services and law firms.
Best for: CMOs and BD professionals looking to scale visibility and growth in legal services.
Skip if: B2C marketers, consumer brands, or anyone outside professional services.

Start with

Episode 213 - Gillian Ward of Reed Smith on What a CMBDO Needs to Bring to the Role Today': Explains how marketing and BD leaders shape firm strategy and demonstrate clear revenue impact.
Episode 212 - Drew Hawkins and Rachel Hutson of Womble Bond Dickinson on Building a Seamless Digital Platform for Marketing and BD: Covers organizing digital infrastructure effectively to support professional services marketing and business development objectives.
Episode 209 - Eileen Kinney-Mallin on How to Drive Lawyer Adoption of Your CRM: Provides strategies to ensure lawyers actively use and adopt new CRM systems after implementation.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.