On Scope: The Marketing Podcast

Est. audience

200

Apple rating

5 from 1

Cadence

Weekly

Latest

2026-10-29

By

Host, Mike Berberich and Producer, Ryan Dinger

Based on

12 recent episodes

• Covers: Interviews with industry leaders on brand strategy, experiential marketing, AI implementation, media buying, and consumer insights.
• For: Brand leaders, marketing executives, and media strategists managing commercial campaigns.
• Best for: Enterprise marketing directors and brand strategists wanting tactical insights from industry peers.
• Skip if: Small business owners looking for basic DIY social media tips.

Start with

• How to Maximize ROI with Your IRL Activations: Explains how to structure live experiential activations and measure return on investment effectively.
• Your Tech Stack Is Actually Not Ready for AI: Details how to prepare existing enterprise marketing technology to adopt agentic AI tools.
• You're Overthinking Your Media Strategy with Infolinks Media’s Bob Regular: Discusses optimizing programmatic media buying paths to improve efficiency, performance, and trust.

Sponsors seen

• HavasSponsor

  Attend the 2026 Masters of Marketing Conference , presented by Havas and taking place October 20-23 in Orlando, Fla.

  What Executives Really Think About AI · 2026-10-01
• HavasSponsor

  Attend the 2026 Masters of Marketing Conference , presented by Havas and taking place October 20-23 in Orlando, Fla.

  Your Tech Stack Is Actually Not Ready for AI · 2026-09-24
• HavasSponsor

  Attend the 2026 Masters of Marketing Conference , presented by Havas and taking place October 20-23 in Orlando, Fla.

  Your Guide to Winning the Holiday Season · 2026-09-17

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Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.