Off the Record Ecommerce

Cadence

Weekly

Latest

2026-10-30

By

Leighton Taylor & Patrick Rice

Based on

12 recent episodes

• Covers: Practical strategies for growing Shopify stores, covering conversion optimization, email flows, traffic security, and ads.
• For: Shopify store owners, ecommerce operators, and digital marketers.
• Best for: Ecommerce operators looking to improve their Shopify store marketing, operations, and technical setup.
• Skip if: People not running or managing an online store on Shopify.

Start with

• Klaviyo for Shopify: The Flows You Need and the Numbers to Hit: How to set up essential email marketing flows, segmentation, and benchmark metrics.
• One Shopify Store's Traffic Was 65% Bots. Here's How We Fought Back: Techniques for blocking bot traffic using Cloudflare and AI security rules.
• Shopify LTV: How to Measure It and Actually Raise It: How to calculate customer lifetime value using cohorts and improve customer retention.

Sponsors seen

• RedeemlyAffiliate

  Redeemly (affiliate link): https://apps.shopify.com/cashback-redeemly?sref=rl_QMs4GlR5

  Klaviyo for Shopify: The Flows You Need and the Numbers to Hit · 2026-10-23

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