Marketing business-to-business: o podcast: Who It's For and Who Sponsors It

Est. audience: 200
Apple rating: 0 from 0
Cadence: Every two weeks
Latest: 2026-10-28
By: Com Jayme Kopke, da Hamlet Comunicação B2B
Based on: 12 recent episodes

Covers: B2B marketing strategies, brand positioning, digital communication, customer experience, and business growth insights.
For: B2B marketing professionals, business leaders, and agency executives.
Best for: B2B marketers and leaders seeking strategies to build differentiated brands and drive sales.
Skip if: B2C retail marketers or individuals seeking consumer finance and lifestyle advice.

Start with

#125- Para que servem as marcas, quando quem compra é um agente IA? - Com José Castelo: Discusses the role of branding when purchasing decisions involve AI agents.
#124 – Sai o funil, entra o labirinto: como satisfazer o cliente onde, quando e como ele quer – com Joana Rabello.: Explains how to navigate complex modern customer touchpoints beyond the traditional sales funnel.
#114 - Dar a cara, ter voz própria, contar histórias: como tornar sexy até os negócios mais chatos - com Martim Mariano: Teaches how to use storytelling and brand voice for technical B2B products.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.