Mail Unleashed with Rory Sutherland: Who It's For and Who Sponsors It

Est. audience: 100
Apple rating: 0 from 0
Cadence: Every two weeks
Latest: 2026-09-03
By: Marketreach
Based on: 12 recent episodes

Covers: Direct mail strategies, consumer attention, brand trust, behavioural science, and integrating physical media into modern marketing.
For: Brand marketers, media planners, and agency leaders using direct mail campaigns.
Best for: Marketers seeking to understand how direct mail drives customer engagement and loyalty.
Skip if: People looking for purely digital ad optimization or non-marketing business topics.

Start with

Ep 20: Direct mail wins the attention economy with Jonny Harrison: How direct mail captures attention and addresses digital creative limitations.
Ep 17: Tesco grows Clubcard loyalty using targeted mail with Tash Whitmey: Using targeted mail and customer data to scale a major loyalty program.
Ep 14: Use behavioural science to unlock campaign potential with Richard Shotton: Techniques for applying behavioural science and costly signalling to make campaigns memorable.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.