LEADERS IN B2B MARKETING: Who It's For and Who Sponsors It

Est. audience: 100
Cadence: Daily
Latest: 2026-08-12
By: SAWOO
Based on: 8 recent episodes

Covers: Peer insights on managing marketing budgets, pipeline generation, creative strategy, AI adoption, and commercial decision-making.
For: Senior B2B marketing leaders, VPs of Marketing, and CMOs at growing companies.
Best for: B2B marketing executives looking for practical tactics to improve pipeline and positioning.
Skip if: B2C marketers or individuals looking for entry-level consumer marketing tips.

Start with

Ep. 8 - Leverage B2B Community Development to Reach Thought Leadership With Your Core Customers - with Rob Gonzalez: How rebuilding cold outreach around usefulness improves prospect engagement and close rates.
Ep. 7 - The Courage to Be Different: Why You Need More Creativity in Your Data-Driven Marketing Strategy - with Joerg Klueckmann: Balancing creative freedom with data-driven strategy and securing budgets for unconventional marketing initiatives.
Ep. 6 - How Recharge's Head of Demand Generation Successfully Drives Pipeline - with Rodolfo Yiu: Using creative, pitch-free product reviews to engage enterprise prospects and drive sales pipeline.

Summarised by AI from 8 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.