K12 EdTech Connection: Who It's For and Who Sponsors It

Est. audience: 100
Apple rating: 0 from 0
Cadence: Every two weeks
Latest: 2026-06-18
By: Peter Polygalov & John Faig
Based on: 10 recent episodes

Covers: EdTech sales strategies, K-12 procurement processes, inbound marketing, buying committees, and vendor-district relationships.
For: EdTech founders, sales teams, marketers, and K-12 school technology buyers.
Best for: EdTech vendors wanting practical insights on selling to public and private schools.
Skip if: Consumers and classroom teachers looking for general education or consumer tech advice.

Start with

Two Buyers, Two Systems: Public vs. Private Tech Purchasing (with Chris Bell, HBCSD): Explains how procurement processes and budget cycles differ between public and private schools.
How FEV Tutor Went from Free Pilots to $50M in ARR (with Ryan Patenaude): Shares how an EdTech startup scaled revenue without outside funding through strategic growth.
Creating Touchpoints with K-12 Buying Committees: Teaches vendors how to navigate informal school coalitions and multi-stakeholder purchasing decisions.

Education Technology B2B Marketing Sales

Summarised by AI from 10 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.