I Love Marketing

Cadence

Weekly

Latest

2026-10-23

By

Joe Polish and Dean Jackson

Based on

12 recent episodes

• Covers: Direct mail, email marketing, lead generation, joint ventures, sales conversion strategies, CRM practices, and customer relationship building.
• For: Entrepreneurs, small business owners, and startup founders seeking direct marketing strategies.
• Best for: Small business owners looking to improve customer acquisition and marketing response rates.
• Skip if: Corporate enterprise marketers focused strictly on large-scale B2B brand campaigns.

Start with

• How to Borrow Trust: Joint Ventures, Gifts, and Getting Clients Without Selling with Joe Polish and Dean Jackson - I Love Marketing Episode #485: Using joint ventures and gifts to gain new clients without traditional selling.
• The 8 Profit Activators in Action: Live Hot Seats With Joe Polish and Dean Jackson - I Love Marketing Episode #484: Applying the eight profit activators framework across various business models and industries.
• The Wow Package Philosophy: How to Get Anyone's Attention With a Handwritten Card, Pinata, or a Single Shoe with Joe Polish, Dean Jackson, Featuring Tony Jeary - I Love Marketing Episode #483: Using creative physical gestures to cut through noise and capture attention.

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