Growing Startups with Evelyn Cools: Who It's For and Who Sponsors It

Est. audience: 100
Apple rating: 0 from 0
Cadence: Weekly
Latest: 2026-10-05
By: Evelyn Cools
Based on: 12 recent episodes

Covers: Interviews on B2B sales storytelling, product positioning, category creation, go-to-market execution, employee content, and hiring growth teams.
For: Startup founders without marketing backgrounds, first marketing hires, and growth team members.
Best for: Early-stage founders and startup marketers building go-to-market functions from scratch.
Skip if: Consumers looking for personal finance, entertainment, or lifestyle content.

Start with

Mastering B2B Sales Through Storytelling with Stephen Steers: Using storytelling frameworks to differentiate your product and close B2B sales deals.
Transitioning Out of Founder-led Sales & Scaling Your Team with Morgan Abreu: Preparing the right foundations before hiring your first sales rep to replace founder-led selling.
When and How to Create a Category with Johanna Cohen: Evaluating market dynamics to decide if creating a new product category makes strategic sense.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.