- Est. audience
- 2,800
- Apple rating
- 4.8 from 73
- Cadence
- Weekly
- Latest
- 2026-10-29
- By
- Common Thread Collective
- Based on
- 12 recent episodes
- Covers: DTC ecommerce scaling strategies, paid advertising performance, Black Friday promotional planning, customer lifetime value, and TikTok Shop commerce.
- For: DTC ecommerce founders, marketing executives, and growth operators looking to scale online retail businesses.
- Best for: Ecommerce operators seeking data-backed growth tactics and holiday promotional strategies.
- Skip if: B2B enterprise software sales teams or traditional offline brick-and-mortar retail managers.
Start with
- What iOS 27 Means for Meta Ads Before Black Friday: Explains Meta tracking changes, conversion rate shifts, and adjustments for Shopify and ad setups.
- Low LTV Doesn’t Have to Limit Your Ecommerce Growth: Shows how ecommerce brands make first-order customer acquisition profitable despite low repeat purchases.
- Is Your Black Friday Ad Spend Actually Driving More Sales: Teaches incrementality testing to evaluate whether holiday ad spend produces true incremental revenue.
Sponsors seen
- TrybeSponsor
This episode is brought to you by: - Trybe: https://bit.ly/4xXvD08
Five Black Fridays in One Week at Montana Knife Company · 2026-10-29 - AliaSponsor
This episode is brought to you by: - Trybe: https://bit.ly/4xXvD08 - Alia: https://bit.ly/4yuP8ON
Five Black Fridays in One Week at Montana Knife Company · 2026-10-29 - BILLSponsor
brought to you by: - Trybe: https://bit.ly/4xXvD08 - Alia: https://bit.ly/4yuP8ON - Bill: https://bit.ly/4e9JQQm
Five Black Fridays in One Week at Montana Knife Company · 2026-10-29 - AppLovinSponsor
AppLovin is offering $5K ad credit when you spend $5K. Go to applovin.com/ctc to set up your first campaign
Five Black Fridays in One Week at Montana Knife Company · 2026-10-29 - TrybeSponsor
This episode is brought to you by:- Trybe: https://bit.ly/4xXvD08
Turning Black Friday Shoppers Into Customers Who Stay · 2026-10-06 - AliaSponsor
This episode is brought to you by:- Trybe: https://bit.ly/4xXvD08 - Alia: https://bit.ly/4yuP8ON
Turning Black Friday Shoppers Into Customers Who Stay · 2026-10-06 - BILLSponsor
This episode is brought to you by:- Trybe: https://bit.ly/4xXvD08 - Alia: https://bit.ly/4yuP8ON - Bill: https://bit.ly/4e9JQQm
Turning Black Friday Shoppers Into Customers Who Stay · 2026-10-06 - LutiqSponsor
Go to https://bit.ly/4cbihFx to Claim $25,000 in Lutiq platform credits
We Acquired the Fastest-Growing TikTok Shop Agency. · 2026-09-22 - TrybeSponsor
This episode is brought to you by: Trybe: https://bit.ly/4xXvD08
Your Black Friday Sale Doesn’t Need to Last All November · 2026-10-02 - AliaSponsor
This episode is brought to you by: Trybe: https://bit.ly/4xXvD08 Alia: https://bit.ly/4yuP8ON
Your Black Friday Sale Doesn’t Need to Last All November · 2026-10-02 - BILLSponsor
Alia: https://bit.ly/4yuP8ON Bill: https://bit.ly/4e9JQQm
Your Black Friday Sale Doesn’t Need to Last All November · 2026-10-02 - AppLovinSponsor
AppLovin is offering $5K ad credit when you spend $5K. Go to applovin.com/ctc to set up your first campaign
Your Black Friday Sale Doesn’t Need to Last All November · 2026-10-02 - TrybeSponsor
This episode is brought to you by: - Trybe: https://bit.ly/4xXvD08
Skullcandy Is Building Black Friday Demand With TikTok Shop · 2026-10-08 - AliaSponsor
This episode is brought to you by: - Trybe: https://bit.ly/4xXvD08 - Alia: https://bit.ly/4yuP8ON
Skullcandy Is Building Black Friday Demand With TikTok Shop · 2026-10-08 - BILLSponsor
This episode is brought to you by: - Trybe: https://bit.ly/4xXvD08 - Alia: https://bit.ly/4yuP8ON - Bill: https://bit.ly/4e9JQQm
Skullcandy Is Building Black Friday Demand With TikTok Shop · 2026-10-08 - outersignalSponsor
Go to http://outersignal.com/thread to get 50% off your first two months
Skullcandy Is Building Black Friday Demand With TikTok Shop · 2026-10-08