CTO Migrations: Who It's For and Who Sponsors It

Est. audience: 100
Cadence: Weekly
Latest: 2026-11-02
By: Charles Taylor
Based on: 12 recent episodes

Covers: Best practices, checklists, redirects, and risk reduction strategies to protect search rankings and traffic during website migrations.
For: Marketing directors, SEO professionals, developers, and website owners managing site redesigns or platform changes.
Best for: Digital marketers and agencies planning website redesigns, CMS changes, or domain migrations.
Skip if: General consumers or businesses not planning any website architecture or domain changes.

Start with

Which redirect is best for SEO Migrations: Explains the difference between 301 and 302 redirects for preserving search equity during migrations.
What’s the First Step in a Website Migration?: Outlines the critical planning and URL mapping steps required before changing site code or launching.
SEO Website Migrations: The Complete SEO Migration Strategy & Website Migration Checklist: Provides an actionable checklist and strategy to prevent traffic loss during full domain transitions.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.