CMO voices

Cadence

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Latest

2026-10-28

By

UBA & Trustmedia

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12 recent episodes

• Covers: Interviews with marketing executives on brand strategy, consumer trends, organizational challenges, and marketing leadership.
• For: Marketing directors, CMOs, and brand strategists seeking industry insights.
• Best for: Marketing leaders looking to learn strategic approaches from fellow executives across various sectors.
• Skip if: People seeking tactical digital marketing tutorials or technical software engineering content.

Start with

• #19 - Sébastien Desclée (Galler): “C'est notre ambition: devenir la marque belge de chocolat préférée des Belges”: How to position a brand against major competitors in a crowded consumer market.
• #17 - Taide Guajardo (P&G): “On ne change pas une habitude du jour au lendemain”: Strategies for keeping global brands relevant amid changing consumer behaviors and media channels.
• BONUS: Ces tendances redéfinissent la manière dont les CMO envisagent le marketing aujourd’hui: How marketing leaders identify major industry trends and adapt their strategies accordingly.

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