Beyond B2B Marketing

Cadence

Every two weeks

Latest

2026-07-19

By

Lee Odden

Based on

12 recent episodes

• Covers: B2B marketing strategies, AI search optimization, go-to-market alignment, thought leadership, storytelling, and buyer discovery.
• For: B2B marketing professionals, CMOs, and growth leaders looking to improve their strategies.
• Best for: B2B marketers wanting to modernize their marketing tactics and adapt to AI trends.
• Skip if: Consumer product marketers or people uninterested in professional B2B marketing strategies.

Start with

• GTM Alignment: Sangram Vajre on Trust, Systems, and Modern B2B Growth: Explains how to fix go-to-market alignment issues to drive modern B2B business growth.
• AI Search Optimization: Trevor Pyle on Visibility, Trust, and Winning AI Search: Covers optimizing B2B brands for AI search platforms like ChatGPT and Google AI Overviews.
• Zero-Click Marketing: Rand Fishkin on Attention, Trust, and the Future of B2B Discovery: Teaches how to navigate fragmented discovery channels and shifting search metrics in B2B.

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