B2B Performance Marketing Podcast: Who It's For and Who Sponsors It

Est. audience: 100
Apple rating: 0 from 0
Cadence: Every two weeks
Latest: 2026-06-16
By: Web Marketer
Based on: 12 recent episodes

Covers: B2B paid advertising strategies, PPC management, conversion tracking, attribution, CRM integration, and landing page optimization.
For: Senior B2B marketers, performance marketing specialists, and agency account managers.
Best for: Marketers looking to improve B2B paid campaign performance and lead quality.
Skip if: Consumer brand marketers or people seeking general social media marketing tips.

Start with

29. Grazing vs Dabbling - The B2B PPC Management Framework That Stops Wasted Optimisation Time: Explains operational frameworks for paid search account management to prevent wasted optimization time.
28. Don't Get Burned - B2B PPC Agency Red Flags Explained: Teaches how to spot red flags and warning signs when working with PPC agencies.
25. Fix the Drop - How to recover from a B2B Google Ads performance drop without guesswork: Provides a framework to diagnose and fix sudden drops in Google Ads performance.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.