B2B Marketing Rules - der Podcast von digit.ly

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2026-10-22

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digit.ly GmbH

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12 recent episodes

• Covers: Practical strategies for B2B marketing, sales alignment, branding, performance marketing, change storytelling, and AI integration.
• For: B2B marketing executives, sales leaders, and business managers navigating growth challenges.
• Best for: B2B marketers and agency teams seeking actionable approaches to overcome stagnation and modernize campaigns.
• Skip if: Direct-to-consumer marketers, lifestyle creators, or individuals outside corporate B2B environments.

Start with

• #68 Beziehungsstatus: kompliziert. Warum Marketing und Vertrieb dieselben Ziele brauchen, mit Ann-Kathrin de Moy: How to align marketing and sales goals and adapt business processes using AI.
• #67 Mehr Output, weniger Wirkung: Die eigentliche Knappheit im KI-Zeitalter ist die Entscheidung, was man weglässt: How to prioritize tasks and maintain focus when AI increases marketing output.
• #62 Performance Marketing 2026: Warum der Klickpreis tot ist & ihr sofort ein CRM braucht: Why integrating CRM and maintaining budgets matters amid rising ad costs and AI changes.

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