B2B Marketing Podcast: Who It's For and Who Sponsors It

Est. audience: 2,000
Apple rating: 4 from 9
Cadence: Every two weeks
Latest: 2026-10-29
By: B2B Marketing
Based on: 12 recent episodes

Covers: B2B marketing strategies, AI integration in marketing, account-based marketing frameworks, agency relationships, and martech effectiveness.
For: B2B marketing leaders, strategists, and agency professionals.
Best for: B2B marketing leaders looking to adapt strategies to changing technology and buyer behavior.
Skip if: B2C marketers, general consumers, or entry-level social media influencers.

Start with

Episode 227: The funnel’s gone dark: B2B buying in the age of LLMs: Explains how LLM-driven research impacts buyer funnels and how to defend budgets to CFOs.
Episode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers: Provides practical frameworks and lessons for running effective account-based marketing campaigns.
Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click: Analyzes martech adoption issues and how to select marketing technology platforms wisely.

Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.