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B2B Marketing Futures
B2B marketers, demand generation professionals, and go-to-market operators.
- Est. audience
- 100
- Cadence
- Weekly
- Latest
- 2026-10-14
- By
- Adzact
- Based on
- 12 recent episodes
- Covers: B2B marketing strategies, AI-driven campaigns, sales-marketing alignment, intent data, and go-to-market execution.
- For: B2B marketers, demand generation professionals, and go-to-market operators.
- Best for: B2B marketing leaders seeking modern demand generation strategies and AI implementation insights.
- Skip if: Direct-to-consumer businesses or individuals looking for personal finance and consumer marketing advice.
Start with
- E165: Sales and Marketing Alignment When AI Sits in Both Seats: How AI impacts sales and marketing alignment and the marketing-to-sales handoff.
- E163: The Buying Committee Decided Before You Ever Knew They Existed: How to influence buyers and navigate dark funnel recommendations before prospects identify themselves.
- E162: Getting Real Value from Intent Data: 6sense, Demandbase, Clay, and What Nobody Tells You: How to use intent signals and data platforms to influence pipeline and revenue.
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Summarised by AI from 12 recent episodes. Audience estimate and Apple rating from Podscan, checked 2026-11-03; treat the estimate as a guide and ask the show for its own numbers. Prices are not included. Report a mistake.