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2026-10-29

By

Amanda Natividad

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12 recent issues

• Covers: Zero-click marketing strategies, AI search visibility, campaign decision making, and effective marketing measurement.
• For: Marketers, CMOs, and founders seeking strategic marketing approaches.
• Best for: Marketing leaders adapting their strategy for modern search and zero-click content.
• Skip if: Marketers looking strictly for traditional click-focused lead generation tactics.

Start with

• 3 Studies That Should Change How You Measure Marketing: Explains how high rates of zero-click searches affect marketing measurement.
• Nobody’s Clicking. Here’s What Actually Wins in AI Search.: Shares evidence-based approaches to succeeding in AI search and GEO.
• Most Marketing Metrics Don’t Deserve a Weekly Meeting: Focuses on tracking data that actively impacts business decisions.

Sponsors seen

• HubSpotSponsor

  This piece is sponsored by HubSpot, and I took them up on it because their AEO Grader gave me something concrete

  What If AI Visibility Isn't a Score — It's a Mirror? · 2026-06-23

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