- Cadence
- Weekly
- Latest
- 2026-10-29
- By
- Eli Schwartz
- Based on
- 12 recent issues
- Covers: Strategic search engine optimization, AI engine optimization, competitor dashboards, search marketing planning, and SEO talent hiring.
- For: Growth leaders, search marketers, and executives managing organic search strategy.
- Best for: Marketers and growth leaders adapting search strategies for AI search engines.
- Skip if: General consumer audiences or people seeking basic beginner blogging tips.
Start with
- Build an SEO competitor dashboard: Explains how to properly identify and track true search competitors rather than just business rivals.
- The SEO talent shortage is real: Provides hiring guidance and PRD templates for evaluating and prioritizing SEO leadership roles.
- How to measure AEO: Addresses methods and metrics for tracking brand visibility across AI answer engines.
Sponsors seen
- AhrefsSponsor
This week’s newsletter is sponsored by Ahrefs
Build an SEO competitor dashboard · 2026-10-29 - LLMNTS.aiSponsor
[Sponsored by LLMNTS.ai ] *Citations are the new links.
Build an SEO competitor dashboard · 2026-10-29 - FoundationSponsor
This week’s newsletter is sponsored by Foundation and Semrush
SEO still matters when nobody clicks · 2026-10-08 - SemrushSponsor
This week’s newsletter is sponsored by Foundation and Semrush
SEO still matters when nobody clicks · 2026-10-08 - FoundationSponsor
This week’s newsletter is sponsored by Foundation and Semrush
Stop being afraid of AI by using F.E.A.R. · 2026-10-01 - SemrushSponsor
This week’s newsletter is sponsored by Foundation and Semrush
Stop being afraid of AI by using F.E.A.R. · 2026-10-01 - StackerSponsor
This week’s newsletter is sponsored by Stacker and Ahrefs.
The SEO that works now isn't better writing · 2026-09-24 - AhrefsSponsor
This week’s newsletter is sponsored by Stacker and Ahrefs.
The SEO that works now isn't better writing · 2026-09-24 - DofollowSponsor
[Sponsored by Dofollow] Your buyers are asking AI what to consider. Visibility+ from dofollow.com helps B2B SaaS brands
The SEO that works now isn't better writing · 2026-09-24 - AirOpsSponsor
This week’s newsletter is sponsored by Airops
HTML sitemaps: The SEO shortcut you need to try · 2026-09-17 - dofollow.comSponsor
[sponsored]Your competitors are beating you at citations in AI. Visibility+ from dofollow.com helps brands improve visibility
HTML sitemaps: The SEO shortcut you need to try · 2026-09-17 - StackerSponsor
This week’s newsletter is sponsored by Stacker and Ahrefs
Reddit should stop feeding Google · 2026-08-27 - AhrefsSponsor
This week’s newsletter is sponsored by Stacker and Ahrefs
Reddit should stop feeding Google · 2026-08-27 - SemrushSponsor
This week’s newsletter is sponsored by Semrush Paid subscribers can download this claims audit template
SEO / AEO could ruin brand marketing · 2026-09-10 - StackerSponsor
This week’s newsletter is sponsored by Stacker and Semrush
Should there be AEO agencies? · 2026-09-03 - SemrushSponsor
This week’s newsletter is sponsored by Stacker and Semrush
Should there be AEO agencies? · 2026-09-03 - AhrefsSponsor
This week’s newsletter is sponsored by Ahrefs
SEO/AEO Planning for 2027 · 2026-10-22 - LLMNTS.aiSponsor
[Sponsored by LLMNTS.ai ] *Citations are the new links. Let’s not repeat the mistakes.*
SEO/AEO Planning for 2027 · 2026-10-22 - AirOpsSponsor
This week’s newsletter is sponsored by AirOps If you are hiring or looking for a new role
The SEO talent shortage is real · 2026-10-15 - StackerSponsor
This week’s newsletter is sponsored by Stacker and Airops.
How to measure AEO · 2026-08-20 - AirOpsSponsor
This week’s newsletter is sponsored by Stacker and Airops.
How to measure AEO · 2026-08-20 - dofollow.comSponsor
(sponsored) Your buyers are asking AI what to consider. Visibility+ from dofollow.com helps B2B SaaS brands build the authority
How to measure AEO · 2026-08-20 - SEO IRLSponsor
(Sponsored)SEO IRL, Canada’s largest SEO conference, returns October
How to measure AEO · 2026-08-20