The Branding Academy by JoséPablo*: Who It's For and Who Sponsors It

Covers: Brand positioning, messaging strategy, customer touchpoints, visual identity pitfalls, and building memorable business reputation.
For: Founders, CMOs, and marketing leaders building company brand identity and strategy.
Best for: Founders and marketing executives looking to build strategic, distinctive brands that drive revenue.
Skip if: Casual consumers or graphic designers seeking technical design tutorials and software tips.

Start with

Every founder needs to know this before paying for branding: Explains how founders should evaluate and purchase strategic branding rather than superficial assets.
Nail your positioning in three sentences: Guides business leaders on clarifying company positioning and core messaging concisely.
You manage how it looks. Who manages how it sounds?: Addresses internal messaging alignment and managing verbal brand consistency across teams.

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