Selling Points

Cadence

Weekly

Latest

2026-10-27

By

Paul Gassée

Based on

12 recent issues

• Covers: B2B sales call execution, prospect qualification, objection handling, demo strategies, and sales process engineering.
• For: Sales professionals, startup founders, and account executives running sales processes.
• Best for: Sales reps and founders looking to improve sales conversations and close rates.
• Skip if: Non-sales professionals and consumer-facing retail staff.

Start with

• How tuned in are you?: How to actively listen and track prospect signals during sales calls.
• A Pattern in AI Software Sales: Why deals fall through when cofounders fail to convince end users.
• A Cardinal Sin in Sales: Common mistakes when handling pricing questions and meeting scheduling.

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Summarised by AI from 12 recent issues. Audience size is not included. Prices are not included. Report a mistake.