La GROWTH Semaine

Cadence

Every two weeks

Latest

2026-10-25

By

Yann Leonardi

Based on

12 recent issues

• Covers: Growth marketing trends, branding case studies, user research critiques, market positioning, and brand strategy analyses.
• For: Growth marketers, brand strategists, founders, and business operators seeking weekly marketing insights.
• Best for: Marketers and business leaders wanting critical analyses of real-world branding and growth strategies.
• Skip if: People uninterested in marketing strategy, branding analyses, or growth tactics.

Start with

• 😓 Le mirage de la User Research... - La GS #274: Explores the realities and potential pitfalls of user research in marketing strategy.
• 🔴 GoPro a été coulé par son branding... - La GS #269: Analyzes how branding decisions impacted the business valuation and trajectory of GoPro.
• 😓 Le mirage du positionnement... - La GS #263: Discusses perspectives and challenges around business positioning strategy.

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