John’s Substack

Cadence

Weekly

Latest

2026-10-26

By

John Williams

Based on

12 recent issues

• Covers: Enterprise paid search, media efficiency, marketing metrics analysis, advertising tools, and AI applications in marketing.
• For: Paid media specialists, digital marketers, and agency professionals managing advertising campaigns.
• Best for: Marketers managing paid ad budgets seeking tactical frameworks and industry insights.
• Skip if: People seeking general lifestyle content or non-business personal reflections.

Start with

• The Toolbox: Everything I Open-Sourced After 15 Years and $350M in Ad Spend: Shares open-source tools and lessons from managing enterprise paid media campaigns.
• AI traffic is growing. Is your business?: Examines how to evaluate marketing traffic metrics critically before increasing spend.
• Hero Conf 2026 Worth Flying In For: Reviews critical sessions on paid media efficiency and advertising strategies.

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