Frank Merenda - Solo il Marketing che Conta

Cadence

Weekly

Latest

2026-10-30

By

Frank Merenda

Based on

12 recent issues

• Covers: Brand positioning strategy, pricing models, business case studies, and practical marketing lessons for entrepreneurs.
• For: Italian entrepreneurs, business owners, and corporate executives.
• Best for: Business owners looking to improve positioning, pricing power, and commercial strategy.
• Skip if: Consumers or employees looking for general career advice or digital tactical tutorials.

Start with

• La lama in più si copia, la categoria no. Lezione di posizionamento per chi lancia un’app: Explains why category creation outperforms feature copying when launching a new product.
• Come alzare i prezzi del 10%, perdere un cliente su quattro e guadagnare come prima: Analyzes the mathematics and strategic trade-offs of increasing prices to maintain profitability.
• Come ha fatto davvero i soldi l’Estetista Cinica (e dove si è rotto il “giochino”)?: Examines the business risks and brand dilution caused by excessive line extensions.

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Summarised by AI from 12 recent issues. Audience size is not included. Prices are not included. Report a mistake.