Category Pirates: Who It's For and Who Sponsors It

Covers: Category design frameworks, market analysis, business breakthroughs, executive positioning, and industry trends.
For: Entrepreneurs, executives, marketers, and business leaders seeking category creation strategies.
Best for: Business founders and leaders aiming to create and own distinct market categories.
Skip if: Readers looking for conventional company stock news or general personal finance tips.

Start with

Mini-Book Category Design Part 1: Fight the Right Fight: Provides frameworks for turning existing knowledge into a newly owned market category.
Lightning Strike Legends [Part 2]: The Inside Scoop on OrangeTwist’s Profit Positive Lightning Strike: Examines a real-world case study on executing profitable marketing lightning strikes.
Marketing engineer is the hot new job title. Only 173 people have started it.: Analyzes emerging business roles and the market categories forming beneath headline trends.

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