Behind The Brand by Defiant

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2026-11-02

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Behind the Brand by Defiant

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12 recent issues

• Covers: Modern brand strategy, advertising critiques, challenger brand analysis, and interviews with marketing leaders.
• For: Brand strategists, agency leaders, and senior marketing professionals.
• Best for: Marketers and strategists seeking critical perspectives on positioning and industry trends.
• Skip if: General consumers or practitioners looking for tactical execution guides and software tutorials.

Start with

• The future of strategy could be small: Explores modern B2B marketing strategy through an interview with OpenAI's marketing head.
• The marketing funnel is collapsing & strategy needs to catch up: Analyzes the breakdown of traditional marketing funnels and modern strategic alternatives.
• Why great strategy is really an exercise in influence: Explains how successful brand strategy relies more on influence than standard positioning frameworks.

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  This week’s newsletter is sponsored by the SWITCHED ON substack by . A brilliant read on how to cope in the world of AI

  I think strategy’s biggest problem is advertising · 2026-11-02

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