Todd Steffen works at the intersection of industrial real estate and supply chain logistics. Posts discuss how trade disruptions and changing demand affect real estate needs, and describe projects to add industrial and air-cargo capacity.
Todd Steffen is most useful for explaining how freight disruption and logistics shifts affect industrial real estate and air cargo capacity.
Best for
Industrial developers, air cargo operators, or freight providers wanting a named expert for sessions and explainers.
Not for
Consumer apps or direct-to-consumer brands seeking high-reach short-form video, impressions, or guaranteed view counts.
Key takeaways
Panama rainfall fell 33 percent and container transits were cut roughly 50 percent.
Suez handled roughly 33 percent of global container cargo and was disrupted by shipping attacks.
Rockford project has a 670,000-square-foot first phase, with expansion to 2 million square feet planned.
Check first: Confirm the April 10 session date, audience, and any rates or sponsorship terms before contacting them.
Main ideas
Turn freight disruption into routing and sourcing decisions · Connect freight shifts with physical capacity · Consider industrial real estate as an economic signal
Todd Steffen focuses on the connection between supply-chain logistics and industrial real estate.
In a detailed post about a project near Rockford International Airport, they link disruption at the Panama and Suez canals to the case for additional air-cargo capacity and describe a 670,000-square-foot first phase, with expansion to 2 million square feet planned.
Other posts show them discussing industrial real estate on a supply-chain podcast and leading a session on supply-chain capacity and property markets.
Follow them for examples of how shifts in freight and logistics can shape industrial real estate needs.
Steffen’s clearest demonstrated strength is turning supply-chain developments into specific real estate implications.
The Rockford post traces canal disruptions and alternative freight routes to a project intended to add industrial and air-cargo capacity.
That connection gives readers a concrete way to see how logistics pressures can affect property requirements.
The podcast and event posts reinforce their focus, though they offer less detail about their analysis.
Todd Steffen connects supply-chain conditions with industrial real estate decisions.
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Their posts link trade-route disruption to practical questions about freight routes, sourcing and capacity, and discuss industrial real estate as a possible signal of broader economic trends. Examples include a proposed air-cargo development near Rockford and conversations with supply-chain educators and industry peers.
Turn freight disruption into routing and sourcing decisions
In a post about Panama and Suez Canal disruptions, Steffen moves from describing constraints to recommending alternatives: rerouting freight, combining transport modes or sourcing from vendors less dependent on the affected canals.
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They frame supply-chain news as a prompt for operational decisions.
The post describes reduced Panama Canal transits and attacks on ships using the Red Sea, then recommends alternatives: routing around Cape Town, using the Strait of Magellan, combining air cargo with rail or trucking, and considering alternative suppliers.
Steffen pairs discussion of ocean-freight disruption with a proposed air-cargo development near Rockford International Airport.
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They present the project as a response to changing freight needs, linking logistics capacity to the location and scale of industrial development.
Steffen announces a project with Suzanne Serino, SIOR, planned in phases: a 670,000-square-foot facility followed by a possible expansion to 2 million square feet. They also say canal disruptions are accelerating air-cargo use and present an offering to add air-cargo capacity at RFD.
Bring supply-chain capacity and real estate into the same discussion
Steffen’s event posts connect supply-chain capacity with industrial real estate markets, rather than treating them as separate topics.
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They show the subject of public discussions, without supplying enough detail to establish a more specific argument from the sessions.
Steffen announced a Millennium Alliance session on supply-chain dynamics, future business needs and their impact on real estate, then recapped leading a session on establishing supply-chain capacity in the context of current industrial real estate markets.
This is the strongest starting point: Todd Steffen turns global freight disruption into a specific industrial real estate proposal, with both the market argument and project details in one post.
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Todd Steffen announces a collaboration with Suzanne Serino, SIOR, on a strategic project near Rockford International Airport, described as the 13th largest cargo airport in the US.
The first phase is a 670,000-square-foot facility, followed by an expansion to 2 million square feet in the second phase.
The post says rainfall is down 33% at the Panama Canal and container ship transits have been reduced by roughly 50%; the canal handles 46% of containers moving from Northeast Asia to the US East Coast, while the Suez Canal handles roughly 33% of global container cargo.
It notes Houthi attacks on commercial ships since November 2023 and says average worldwide costs to ship 40-foot containers nearly doubled since November 2023.
Steffen recommends alternative routes such as around Cape Town or through the Strait of Magellan, and mixed freight options including air cargo, rail, and trucking.
For brands planning a campaign
For a brief on industrial real estate and supply chain logistics, this post connects trade-route risk to concrete development phases. A campaign could position Todd Steffen as a spokesperson explaining how port and canal disruptions shape air-cargo and industrial capacity decisions—not just general market optimism.
This post introduces Todd Steffen’s view of industrial real estate as an economic signal and connects the topic to supply chain education and podcast audiences.
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Todd Steffen describes spending time with Dr.
Tom Goldsby and Dr.
Ted Stank and appearing on their podcast.
The episode covered major trends in industrial real estate, and Steffen says industrial real estate is a leading indicator in many cases for the broader economy.
The post links to the episode but provides no transcript or detailed examples from the discussion.
For brands planning a campaign
This post supports podcast, webinar, or educational partnerships.
Todd Steffen speaks to an academic supply-chain audience and frames industrial real estate as a broader economic indicator.
Ask for the podcast transcript before relying on it for detailed claims.
This post previews the topic and audience for Todd Steffen’s public speaking, helping readers decide whether to explore longer material.
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Todd Steffen announces a speaking session hosted by The Millennium Alliance on April 10.
The session is described as covering the intersection of supply chain dynamics and future business needs and their impact on the real estate landscape.
Steffen looks forward to discussing the topic and connecting with industry peers.
Ask for the year, session recording, and audience details.
For brands planning a campaign
For event sponsorship or thought-leadership work, this post shows Todd Steffen speaking to supply chain and real estate decision-makers.
A campaign could propose a session on future business needs and their real estate impact.
Ask for the year and session materials before using this as a headline speaking credit.
This post gives Steffen’s own summary of a session they led, rather than just a promotional announcement.
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It reinforces the recurring theme of supply chain capacity and industrial real estate markets.
Todd Steffen says they enjoyed leading a session with supply chain thought leaders at The Millenium Alliance.
The discussion covered a unique perspective on the intersection between establishing supply chain capacity and current industrial real estate markets.
The post includes hashtags for The Millennium Alliance, Colliers Industrial Real Estate, supply chain, and Colliers LandT.
For brands planning a campaign
This post reinforces repeat event engagement and a consistent message: supply chain capacity decisions and industrial real estate markets belong in the same conversation.
It suits campaigns aimed at event audiences or industry peer groups.
The hashtags are labels in the post, not proof of payment or a formal commercial relationship.
This short post offers a glimpse of Todd Steffen’s professional community and the people they publicly recognize, including the supply chain education network around them.
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Todd Steffen congratulates Jim Newsome on receiving the University of Tennessee Global Supply Chain Institute Distinguished Fellow award.
Steffen calls the award well deserved, congratulates Newsome as a friend, and says a presentation was also strong.
The post includes the hashtags #supplychain and #globalsupplychaininstitute.
For brands planning a campaign
This post shows an academic supply-chain network and Todd Steffen publicly recognizing peers. It could support a campaign seeking peer endorsement or an education-adjacent audience, but pair it with the more detailed industrial project post to demonstrate subject matter expertise.
Global supply-chain disruptions translated into routing and sourcing advice
Todd Steffen explains Panama Canal water shortages and Suez Canal security disruptions, gives container-flow shares and cost effects, and recommends alternative routes or vendors that avoid those canals.
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The post also links the disruption to rising air cargo use and an industrial project near Rockford International Airport.
A structured supply-chain summary covering causes, business implications, and direct recommendations.
The recommendations are Todd Steffen's own; the post does not cite outside sources for every figure.
For brands planning a campaign
A logistics, freight, or industrial real estate brand can use this style for a campaign that needs plain-language risk analysis and next-step guidance for clients, rather than abstract commentary.
Industrial real estate as an economic leading indicator
In a podcast appearance with supply-chain educators Dr.
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Tom Goldsby and Dr. Ted Stank, Todd Steffen discussed major industrial real estate trends and the idea that industrial real estate can act as a leading indicator for the broader economy.
Podcast discussion with supply-chain academics.
The post announces the episode and its broad theme; it does not include detailed claims from the conversation.
For brands planning a campaign
A brand can assess Todd Steffen for podcast, webinar, or executive-briefing content aimed at audiences seeking macro context behind industrial real estate decisions.
Todd Steffen announced a collaboration with Suzanne Serino, SIOR, on a project near Rockford International Airport, described as the 13th largest cargo airport in the US.
Read more
The first phase is a 670,000-square-foot facility, with a second phase expanding to 2 million square feet, positioned against accelerating air cargo demand.
The post announces a project and gives its size and location. Ask for tenant and timeline details and independent verification.
For brands planning a campaign
Industrial developers, air-cargo operators, and site-selection teams can assess Todd Steffen for content explaining phased capacity projects and the real estate response to freight shifts.
Speaking and convening on supply chain and real estate
Todd Steffen announced an April 10 speaking session hosted by The Millennium Alliance on supply-chain dynamics, future business needs, and their effect on real estate.
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In a separate post, they recapped leading a session with supply-chain thought leaders on the intersection of establishing supply-chain capacity and current industrial real estate markets.
Conference speaking and post-event recap.
Ask for attendee results and details on session content.
For brands planning a campaign
Event organizers or brands sponsoring industry sessions can assess Todd Steffen as a speaker or session lead who connects supply-chain capacity decisions to industrial real estate markets.
Todd Steffen congratulated Jim Newsome on receiving the University of Tennessee Global Supply Chain Institute Distinguished Fellow award and praised the presentation.
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Public congratulation and network recognition.
A single community post; no additional education themes appear in Todd Steffen's posts.
For brands planning a campaign
This is a single recognition post, with less campaign-planning detail than the disruption or capacity items.
The posts show event hosting and project work, not sponsorships.
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Todd spoke in sessions hosted by The Millennium Alliance and announced a logistics development near Rockford International Airport (RFD); one post tags Colliers industrial real estate.
The posts do not name an employer or disclose sponsored content or an affiliate arrangement.
Ask about any commercial relationships relevant to a potential engagement.
The Millennium Alliance
Mention
Todd announced he would speak in an April 10 session hosted by The Millennium Alliance on supply chain dynamics and industrial real estate.
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Later, they posted that they led a session there with supply chain thought leaders.
Todd announced a collaboration with Suzanne Serino, SIOR, on a strategic project near Rockford International Airport, described as the 13th largest cargo airport in the US.
Read more
The project includes a 670,000 SF first phase, a planned expansion to 2 million SF, and an offer to add air cargo capacity at RFD to offset Panama and Suez Canal disruption. The post does not specify Todd’s formal role or whether the airport is a client; ask for clarification before evaluating the connection.
Todd Steffen writes about where global freight shifts land: warehouses, cargo airports, and the industrial sites that serve them.
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A post about a development near Rockford International Airport offers a clear entry point.
It folds a plain-language supply chain briefing—Panama Canal water shortages, Red Sea shipping attacks, and container costs that nearly doubled—into routing and sourcing advice, then announces a 670,000-square-foot first phase that could expand to 2 million square feet.
The same argument runs through a podcast conversation with supply chain educators Tom Goldsby and Ted Stank, where industrial real estate is presented as a leading indicator for the wider economy, and through Millennium Alliance sessions that put supply chain capacity and industrial real estate markets on one agenda.
The tags below cover industrial real estate, global freight, air cargo, and supply chain risk.
Similar creators approach the same territory from different angles: a newsletter that digs into cargo integrity, a podcast that interviews logistics technology companies, and a policy and trade commentator.
Industrial real estateSupply chain managementGlobal freight and trade routesAir cargoSupply chain riskIndustrial developmentConference speakingPodcast conversationsLogistics and freight executivesIndustrial real estate professionals
Robert Sherretta
Both examine the practical business consequences of global trade developments.
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Robert Sherretta reports from a U.S.
Chamber of Commerce economics talk on tariffs, immigration, and worker shortages, then a French-American Chamber of Commerce summit on tariffs, Ukraine, and AI.
Todd Steffen likewise turns canal and shipping disruption into decisions for clients and projects.
Sherretta writes first-person policy and diplomacy commentary for an international investment readership, building the author's questions and objections into the text. Steffen focuses on operations, translating freight conditions into routing, sourcing, and industrial-capacity decisions while pairing analysis with development announcements.
Both start with a specific supply chain event and draw out what organizations should understand.
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Jit Hinchman uses a contested timber seizure to examine cargo integrity and a Stellantis battery-supply pause to examine overcapacity and bottlenecks. Todd Steffen uses Panama and Suez disruption to develop recommendations on routes, suppliers, and capacity.
Hinchman publishes a numbered newsletter, SCA Network Pulse, in a systems-thinking register, ending with a question for readers; the analysis stays upstream, focused on manufacturing and cargo integrity. Steffen publishes shorter posts tied to industrial projects and industry events, focusing on freight routes, cargo airports, and real estate.
Both are active in the supply chain community, covering logistics technology and industry trends while investing time in people entering the field.
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Kevin Parkerson hosts logistics technology companies and sponsors a student day with University of Central Arkansas; Todd Steffen appears on supply chain podcasts and publicly credits educators and award recipients.
Parkerson's main format is Kev Talks, an interview podcast built around conversations with software and freight companies, alongside next-generation talent work. Steffen focuses on commentary and conference sessions, connecting supply chain capacity to industrial real estate markets rather than hosting vendors.
Todd Steffen’s posts offer a narrow placement opportunity: they put industrial-real-estate and supply-chain messages in front of a LinkedIn audience of about 3,910 followers.
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The account covers industrial real estate, supply-chain disruptions, air-cargo capacity, and supply-chain education. For a campaign in these areas, ask for recent LinkedIn demographics or audience survey results covering employer, occupation, and seniority, as well as post-level engagement on comparable topics and formats.
LinkedIn followers
3,910
LinkedIn account metadata for the profile linked in the reviewed posts · 2026-10-09
Steffen's posts document collaboration and speaking formats, not a published sponsorship offer.
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They show them leading a session on supply chain capacity and industrial real estate markets for The Millennium Alliance, speaking in a separate Millennium Alliance session, appearing as a guest on a supply chain education podcast, and describing a joint industrial development project with another SIOR advisor. For paid engagements, ask about rates, sponsorship terms, and the booking route; the posts provide no rate card, media kit, or dedicated partnership contact.
Industry alliance session or panel
Buyer requirement
Steffen's speaking activity centers on organizer-run events such as The Millennium Alliance.
Posts show them leading a session for supply chain leaders and speaking in another session on supply chain dynamics and real estate.
Brands seeking to join this format should approach the event organizer, which hosts the sessions; the posts offer no direct booking route.
The subject is market analysis, specifically the intersection of supply chain capacity and industrial real estate markets, rather than product promotion.
Podcast or recorded interview guest
Buyer requirement
Steffen has appeared as a guest on a supply chain education podcast hosted by two academics, discussing industrial real estate as a leading indicator for the wider economy.
The show handles guest booking, and the editorial frame is trend and market commentary.
Brands considering this format should fit that analytical register and negotiate through the podcast; no creator rate card is published.
Joint development and advisory work
Buyer requirement
One post describes a collaboration with another SIOR advisor on a phased industrial project near Rockford International Airport.
The project includes a 670,000-square-foot first-phase facility and a planned expansion to 2 million square feet, aimed at incremental air-cargo capacity.
Buyers pursuing this format should expect project-level real estate and logistics involvement arranged directly between the parties, with a supply-chain rationale tied to canal and shipping disruption.
This is a working partnership model, not a sponsored-content product.
Strong fit on expertise and format; size the buy around expert credibility, not reach.
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Brief
An industrial developer, air-cargo operator, or freight and logistics provider wants a named spokesperson to explain why canal congestion is pushing freight toward air cargo and industrial capacity, through one hosted session and a short LinkedIn explainer series for importers, 3PLs, and site selectors.
Watch outs
The LinkedIn account shows about 3,910 followers, with no demographic breakdown or engagement counts. Value the association with a credible expert voice, not impression volume.
The Millennium Alliance posts describe the sessions but don’t give attendee numbers or the year of the April 10 session. Confirm the date and audience before using it as a headline credit.
Why
The Panama and Suez post does exactly what the brief needs: it names the causes (Panama rainfall down 33%, container transits cut roughly 50%; Suez handling roughly 33% of global container cargo and disrupted by attacks on shipping), gives the cost effect (average worldwide cost to ship a 40-foot container nearly doubled since November 2023), and ends with actionable recommendations for shippers: route around Cape Town, through the Strait of Magellan, or use a mix of air, rail, and truck.
The same post links that analysis to a real capacity project near Rockford International Airport, described as the 13th largest cargo airport in the US: a 670,000-square-foot first phase and a planned expansion to 2 million square feet. It gives a campaign a concrete case to illustrate, not just a market opinion.
Steffen has led a session for supply chain leaders on the intersection of supply chain capacity and current industrial real estate markets, spoken in a separate Millennium Alliance session on supply chain dynamics and real estate, and appeared as a podcast guest arguing that industrial real estate often works as a leading indicator for the wider economy. These formats match the brief and show an analytical approach rather than product promotion.
The post includes a scheduling link for inquiries, giving a brand a direct way to start a conversation without a published rate card.
When to choose a specialist
The available material does not establish a fit. Don’t buy on reach or performance guarantees.
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Brief
A consumer app or direct-to-consumer brand wants a high-reach short-form video creator to drive sign-ups, measured by impressions, follower growth, and guaranteed view counts.
Why
The measured audience is small (about 3,910 LinkedIn followers), and the material contains no engagement counts, view data, or audience demographics. Employer, occupation, seniority, and geography are unknown. A brief priced on reach or conversions has nothing to price against.
The documented formats are organizer-run conference sessions and a podcast booked by the show, not creator-booked sponsored content. The material includes no rate card, media kit, sponsorship terms, or partnership contact route, so there’s no established way to buy placement for a consumer campaign.
The content is B2B analytical writing on freight routing, industrial capacity, and real estate markets. There’s no evidence of consumer topics or short-form video that would indicate the audience responds to a consumer offer.
This is an absence in the available material, not proof that Steffen never takes paid work. If the brief matters, ask directly rather than assuming either answer.
A worked campaign example
Angle
'When the canal slows down, the airport and the warehouse become the story.' Steffen explains the constraint, what it costs shippers, and which capacity decision follows, with a real project as the illustration.
Brief
A developer or airport-adjacent operator at a secondary cargo airport wants importers to consider routing around canal-dependent lanes and look at its industrial capacity.
Deliverables
A 30-minute hosted session or webinar for shippers, freight forwarders, and site-selection teams, framed as a supply chain risk briefing rather than a sales pitch.
A three-part explainer Steffen can publish or the brand can co-publish: (1) what is actually constrained — Panama water levels and Suez security; (2) what it costs — container rates, transit times, and the shift toward air cargo; (3) what to do — alternative routings, mixed air/rail/truck options, and where new industrial capacity sits relative to cargo airports.
A short case sidebar using the Rockford project: 670,000 square feet in phase one, expanding to 2 million square feet, positioned against accelerating air-cargo demand.
Next step
Use the scheduling link Steffen includes in the project post to ask for the podcast transcript, the Millennium Alliance session date and audience size, and recent engagement figures on comparable posts before locking the scope. Price the engagement on expert credibility and content reuse rights, not audience scale.
Choose Sherretta over Steffen when the campaign is about trade policy and geopolitical risk rather than a specific industrial site.
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Sherretta reports from a U.S.
Chamber of Commerce economists' talk on tariffs, immigration, and war, and from a French American Chamber of Commerce business summit on tariffs, Ukraine, AI, nuclear energy, and quantum computing.
That makes Sherretta useful for a real estate or logistics audience that needs the macro trade context behind reshoring, import costs, and cross-border investment decisions—for example, a panel or briefing on how tariff and foreign-policy shifts affect where clients put industrial capacity.
Sherretta does not discuss industrial real estate markets, cargo airports, building phases, or freight routing in the available posts.
If the buyer needs to explain how canal congestion affects a specific warehouse or air-cargo capacity decision, Steffen's project-level evidence is the closer match.
Sherretta offers the policy and international-business context, not site-level execution.
Choose Hinchman when the campaign needs a recurring analytical newsletter voice explaining the systems behind a supply-chain failure.
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The available posts are issues of SCA Network Pulse: one on cargo integrity and chain-of-custody evidence, another on battery supply bottlenecks and why global overcapacity can coexist with shortages of qualified capacity. Hinchman is a better fit for a commercial real estate firm briefing clients on integrity, verification, concentration risk, or technology readiness—and when the format is a structured, evidence-led essay rather than a market update on buildings and sites.
The available material contains no industrial real estate market data, named development projects, or cargo-airport or site-selection examples.
Hinchman can deepen the risk analysis around a supply chain, while Steffen brings the real estate and capacity project layer a CRE buyer is likely to need.
Pairing them would separate the systems diagnosis from the property decision.
Choose Parkerson when the campaign is about logistics technology, visibility, or the next generation of supply-chain talent, and a podcast or event format matters.
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Parkerson hosts a scholarship day for University of Central Arkansas students at the NWA Supply Chain Trends Expo and interviews Gnosis Freight about container lifecycle management, data fragmentation, and using better data for real-time execution. That makes Parkerson useful for a logistics-tech vendor, a freight visibility platform, or an industry association seeking interviews, event coverage, and a talent-pipeline story—the same broad logistics audience a CRE firm might want to reach, through technology and workforce content rather than property analysis.
Parkerson's available posts do not cover industrial real estate markets, canal-driven routing shifts, or warehouse and air-cargo capacity decisions.
If the buyer needs an expert to connect supply-chain disruption to a specific industrial project or site decision, Steffen's material is the more direct match.
Parkerson is stronger when the campaign centers on freight technology, data quality, or talent and event activation.
One works through Panama Canal and Red Sea disruption, gives routing and sourcing recommendations, and announces a development near Rockford International Airport; two cover a Millennium Alliance speaking session; one describes a podcast episode about industrial real estate; one congratulates a supply chain educator on an award.
Only the freight post carries enough internal detail to date it, placing the events it describes in late 2023 and early 2024; no publication dates are available for the other four.
The posts do not provide a podcast transcript or session recording, so those appearances are described only as the posts present them.
The LinkedIn account and its follower count are the only audience indicators; there is no engagement, reach, or demographic data.
Statements about employers, clients, projects, or commercial arrangements come from Steffen's own posts and are not independently verified.
Because so little of the material is dated, this profile describes the themes and examples in the posts rather than claiming a full career timeline.