Teresa Lisum

The stated promise to listeners is preparing for the next chapter “with intention instead of fear,” whether retirement is five years away or close at hand. The show's introduction describes Crawford as a life coach and facilitator with an M.S. in organizational behavior and PCC accreditation through the International Coaching Federation, working with women and Gen X professionals for over 30 years.

The episode description lists the seven non-financial areas as its subject matter, and the accompanying LinkedIn post opens with “What do you really want?” before repeating the list.

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The episode is aimed at women in Generation X described as having spent decades caring for others before finally turning the question on themselves. The framing makes the audience and the moment of asking part of the argument: the problem is not only that people plan poorly, but that this group has had little practice naming what they want.

The episode description puts “What do I want?” forward as the organising question. The LinkedIn post leads with the slightly broader version, “What do you really want?”, then promises a future that feels meaningful and energized.

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Sue Lehman's story, as the show presents it, is someone who expected a straight line of college, marriage, children, career and retirement, met loss, divorce and changing relationships instead, and eventually left a decades-long career as an attorney to start a business later in life.

• Other stated lessons include that starting something new after 50 is not too late, and that asking for help is difficult for many women.
• The episode also covers menopause, family roles and technology.

The episode description says Sue Lehman moved from avoiding technology to building a tech-focused business, which is used as the worked example of a late career change rather than a general encouragement.

Unlike the expert-interview format of the retirement episode, this episode follows one person's life events — loss, divorce, career shift — presenting the show's argument through both coached planning and a first-person account of disruption.

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The show presents these as recurring lessons, not one-off remarks, making them useful for understanding what they consistently argue.

The Sue Lehman episode lists these as explicit “What You'll Learn” points. The retirement episode states the same ideas in prose in both its podcast description and LinkedIn version.

The pattern holds across the three items reviewed, but one is a shortened repackaging of the same retirement episode, so it reinforces rather than independently confirms the theme. With only two distinct episodes represented, ask for the full episode catalogue to assess how widely the position recurs.

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Teresa Lisum frames an interview with retirement life coach Laurie Crawford around one question — "What do I want?" — after decades of women caring for everyone else.

• The description places retirement planning beyond money, covering health, relationships, purpose, strengths, values, home, and personal fulfillment.
• It addresses viewers whose retirement is five years away or already close.
• Crawford is introduced as a life coach and facilitator with more than 30 years of work with women and Gen X professionals, an MS in organizational behavior, and PCC accreditation through the International Coaching Federation.

For brands planning a campaign

This is the strongest anchor episode for a platform pitching a retirement or midlife-reinvention series: the guest brings authority on the topic, and the episode is explicitly positioned for Gen X viewers. A partner can pitch it as a named guest interview built around a defined question, not a generic wellness conversation.

It demonstrates how Teresa Lisum introduces a guest's real circumstances and what the episodes typically cover.

This episode is built around Sue Lehman, described as having expected a straight line — college, marriage, children, career, retirement — and instead encountering loss, divorce, changing relationships, and career shifts.

• The description says Sue Lehman left a decades-long legal career and started a business later in life, and that the conversation covers reinvention, asking for help, learning new skills, family roles, technology, and menopause.
• The stated takeaways include that life rarely follows the imagined plan, that starting something after 50 is not too late, and that a job title does not determine worth.

For brands planning a campaign

This episode shows the show handling unresolved, open-ended transitions rather than only tidy success stories. Brands working on confidence, second-act careers, or learning new skills can point to it as an example of the guest roster and the host's emotional register.

This post shows how Teresa Lisum presents the same episode to people scrolling LinkedIn rather than a podcast feed.

A condensed promotion of the Laurie Crawford retirement conversation.

• It opens with the question "What do you really want?", covers retirement planning beyond money — health, relationships, purpose, strengths, values, home, and fulfillment — introduces Crawford by name with the M.S. and PCC credentials, and promises a future that feels meaningful and energized.
• It points readers to the full episode in the comments and tags the post #RetirementPlanning #WomenOver50 #GenX #PersonalGrowth.

For brands planning a campaign

The post shows a working cross-promotion pattern partners can copy: one episode, a short professional-network version that drives readers to the full episode, and audience-specific hashtags rather than a generic set. It also shows the show's consistent focus on women over 50 and Gen X, useful when matching a sponsor to its target audience.

The organising question is "What do I want?", aimed at women in Generation X who have spent decades caring for others. The expert interview features a named guest with stated coaching credentials, a clear problem, and a promise to help viewers prepare for the next chapter "with intention instead of fear."

Guest-expert interview with a defined takeaway list, repackaged as a LinkedIn post carrying the core argument and hashtags.

For brands planning a campaign

A financial-planning, retirement, or later-life coaching brand can align with the show's framing of retirement as a life-design problem, not a product decision. Its focus on people nearing retirement and its "intention over fear" tone suit educational sponsorships, episode-series tie-ins, and lead magnets built around the question "what do I want?".

Examples: Source 1 · Source 2

The stated lessons include that you do not have to keep doing something because you are good at it, because others expect it, or because it looks impressive; that starting something new after 50 is not too late; and that a job title does not determine worth. The conversation also covers asking for help, learning new skills, family roles, technology, and menopause.

Single-guest life story built around the guest's career pivot, with a bulleted "what you'll learn" list attached to the episode.

For brands planning a campaign

Brands in upskilling, small-business tools, coaching, or technology onboarding for older founders can tie a campaign to this episode's narrative. The guest's move from avoiding technology to building a tech-focused business offers a concrete, sponsor-friendly story angle, while the "not too late" message supports campaigns targeting career changers in their 50s and 60s.

Examples: Source 1

It treats reinvention as a response to events that disrupt a planned life, not only as a career ambition, and lists confidence, growth, and creating what comes next among the show's recurring subjects.

Personal narrative interview that moves between life events and practical lessons, ending with an audience prompt asking what viewers would still like to learn or reinvent.

For brands planning a campaign

Wellness, mental-health, divorce-support, and life-transition services can use this territory. The audience prompt offers a natural engagement hook, while the mix of emotional disruption and practical next steps suits campaigns seeking a supportive rather than aspirational register.

Examples: Source 1

These are presented as the show's takeaways, not one-off remarks, giving a brand a stable message to align with.

Episodes pair a guest with an explicit list of lessons, which are repeated in the accompanying social post.

These three pieces—two episode descriptions and one social post—show a consistent pattern. Ask for a wider episode sample to assess whether it holds across the catalogue.

For brands planning a campaign

A brand seeking a repeated, on-message association can plan a multi-episode or series-level tie-in around these themes. The recurring language also gives copywriters ready-made phrasing that matches how the show speaks to its audience.

Examples: Source 1 · Source 2 · Source 3

Episode write-ups identify them as the interviewer, and their contact block points listeners to the show's YouTube playlist.

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Teresa Lisum also promoted the episode on LinkedIn, sharing Crawford's credentials and coaching links. Crawford appears as an interviewee; no sponsorship or payment is stated.

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The episode notes link to Lehman's business site.

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Wagner asks readers how they define success now versus ten years ago. Both treat what later life is for as more important than the numbers attached to it.

Wagner writes short first-person LinkedIn essays drawing on their career and the retirement questions they ask people.

• Teresa Lisum works through guests’ stories in recorded interviews and turns each episode’s takeaway list into a promotional post.
• Wagner frames the audience broadly, unlike the show’s explicit focus on women over 50 and Generation X.

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Benton promotes each episode in LinkedIn posts that restate the book, links and central principle. Both formats pair a host with a named guest and carry a stated lesson from audio into text.

This creator focuses on leadership development and entrepreneurship for people building influence at work.

• Their posts feature episode line-ups and guest announcements, with affiliate and community links.
• Teresa Lisum focuses on reinvention and retirement for women in later life, framing episodes around listeners’ next chapters rather than workplace leadership.

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Both hosts turn their own and their guests’ turning points into a recurring argument for fulfillment over convention.

Mariss’s material targets women running or serving online businesses.

• It centres on Mariss’s business narrative and an energy-versus-time argument, with a blog recap as the text version.
• Teresa Lisum’s episodes focus on later life, with retirement and post-50 reinvention rather than business-building as their organising subjects.

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One post revolves around a single question — what will a great Tuesday look like? — and argues that describing an ordinary retired day reveals more about readiness than an account balance, projected income, Social Security strategy or healthcare costs.

• The other contrasts achievement with fulfillment: promotions and larger paychecks bring only temporary satisfaction, while fulfillment comes from alignment between work, values, relationships and time.
• For a platform seeking a coaching or planning angle on later life, focused on ordinary days, purpose and intent, Wagner is the closer match on subject.
• Both posts were published in mid-2026, making the treatment current.

What the move costs: Teresa Lisum's posts are written pieces, not a podcast, episode listing, guest format, series or production pattern.

• A platform seeking a host for an episode series would be building a show around a writer rather than plugging into an existing one.
• By contrast, Jim Wagner's posts show a recurring guest-led show with named guests, carried links and a LinkedIn promotion routine.
• They show ideas and voice, but not a broadcast format.
• There is no stated focus on women over 50 or Gen X, central to a campaign targeting that audience.
• The only measured figure in the posts is 1,457 LinkedIn followers for Teresa Lisum, so ask for comparable audience data before assessing reach.

Examples: Source 1 · Source 2

The posts show a scheduled season with four named guests across two weeks, each with a topic and takeaway: identifying a purpose-driven side hustle, purpose over productivity, a framework for courageous leadership, and developing leaders through intentional conversation.

• The show is distributed across YouTube, Facebook, LinkedIn, Buzzsprout, Apple Podcasts, Spotify and Amazon Music, with a companion community offer.
• A second post applies the same format to an episode on building a life aligned with purpose, freedom and impact beyond a conventional workweek.
• For a buyer who values a host experienced in booking and framing guests, publishing on a fixed calendar and promoting across channels, these posts offer more operational detail than the alternative does for a series.

What the move costs: the show focuses on leadership growth and professional development, not retirement or reinvention after 50.

• Its core audience is not women preparing for, or newly in, later life, so a retirement-themed series would be new territory rather than an extension of the show.
• The posts read as promotional listings for the season and a guest episode, showing the format and logistics but not how the host handles harder transitions a retirement series might cover, such as loss, divorce or menopause.
• If reach matters, ask for audience figures.

Examples: Source 1 · Source 2

The posts trace the business journey through concrete stages — corporate healthcare to young parent, blog to first online business, virtual assistant to online business manager to integrator — and address the messy middle rather than an overnight-success story.

• The second post offers an actionable argument: time management usually is not the real problem behind overwhelm; energy, momentum and drain are better signals of whether the work is aligned.
• Each episode described is paired with a blog recap and a YouTube version, documenting a podcast with written and video companions.

What the move costs: this programming serves women who are working, not women who are retiring or designing a later chapter.

• Retirement does not appear in the posts, and the recurring topics — integrator work, service providers, offer design and leading a business — sit a full career stage away from a campaign about later life.
• The two posts, published in November 2025 and June 2026, show the show's themes and episode-plus-recap pattern but not the depth of any single conversation.
• If reach matters, ask for audience figures.

Examples: Source 1 · Source 2