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Michelle Woodward Hodges

Michelle Woodward Hodges writes about cybersecurity and partner-channel leadership, including practical ways managed service providers can address identity security, AI governance, and customer resilience.

4.9K followersAI governanceAI securityBased on 11 posts · latest Oct 2026
LinkedIn

At a glance

Michelle Woodward Hodges is most useful for partner-facing cybersecurity thought leadership that turns identity security and AI governance into MSP actions.

Best for

Cybersecurity vendor partner-marketing series on identity security and AI governance for MSPs.

Not for

Product-launch campaign aimed at CISOs needing benchmark research or hard ROI claims.

Key takeaways

  • Most security risk starts with access; MSPs should continuously review accounts, MFA, SSO, least privilege, monitoring.
  • AI readiness is a governance and fluency problem, not just a tool purchase.
  • Partner feedback should set priorities, and recognition is useful only when it comes from partners.

Check first: Confirm Barracuda conflict clearance, disclosure, partnership terms, rates, deliverables, approval, and audience demographics.

Main ideas
Most security risk starts with access, so identity work should be continuous · AI readiness is a governance and fluency problem, not just a tool purchase · Partner feedback should set priorities, and recognition is useful only when it comes from partners
Audience
4,880 LinkedIn followers
Read first
Identity security as an ongoing managed service
Sources for this section

What they are known for

Michelle Woodward Hodges writes about cybersecurity and partner-channel leadership, especially how managed service providers can help customers address identity risks, adopt AI with appropriate security and governance, and build resilience.

  • They connect technical concerns to practical partner actions: one post turns account and access risks into an ongoing managed service, while others frame AI fluency and governance as ways to improve security operations without replacing human judgment.
  • They also emphasize partner feedback, trust, and collaboration, drawing on what they describe as a 30-year career.
  • Follow them for a channel leader’s view of how cybersecurity priorities translate into customer and partner work.

They translate broad security concerns into partner-facing questions and actions.

  • On identity security, they move from weak credentials and exposed services to an MSP checklist covering account reviews, MFA and SSO, least privilege, monitoring, and exposure checks.
  • On AI, they pair practical adoption with governance, visibility, and human expertise.
  • They also treat partner feedback as a sign of what matters and describe trust and collaboration as enduring priorities.
  • Together, these examples show the security topics they follow and how they connect them to channel leadership.
Sources for this section

Ideas and priorities

Michelle Woodward Hodges returns to a few connected arguments: security exposure often stems from ordinary access weaknesses, AI adoption works only when governance and human judgment are built in, and channel strategy should start with what partners say they need.

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The posts target MSPs and vendor partners, use reported partner conversations as evidence, and turn broad trends into checklists or operating principles.

Most security risk starts with access, so identity work should be continuous

Michelle Woodward Hodges argues that while headlines focus on zero-days and nation-state campaigns, many attacks still begin with weak credentials, exposed services, or accounts that should have been disabled.

Read more

As cloud use, hybrid work, and remote access expand the number of entry points, patching alone is not enough. MSPs can help customers make identity and access security an ongoing managed service, reviewing accounts, strengthening authentication, applying least privilege, monitoring unusual logins, and finding exposed services before attackers use them.

The post turns that argument into a five-part MSP checklist: review privileged, inactive, and third-party accounts; use MFA and SSO; apply least-privilege and zero-trust controls through IAM and PAM; monitor abnormal login activity; and identify exposed services and access gaps. It closes by asking partners where customers struggle most: identity visibility, access control, or continuous monitoring.

Read original

AI readiness is a governance and fluency problem, not just a tool purchase

Michelle Woodward Hodges reports that partners are past asking whether AI matters and are focused on applying it without adding complexity.

Read more

Businesses want productivity and better customer experiences but worry about data security, compliance, governance, and risk.

  • They say AI readiness is becoming as important as cybersecurity readiness, and that AI can improve efficiency without replacing the context, judgment, and relationships security professionals bring to customer work.
  • Guardrails and AI fluency are presented as conditions for trust and lasting adoption, not obstacles to innovation.

One post describes Barracuda IQ as an AI engine that uses natural language, threat intelligence, and privacy protections to make complex security information easier to act on, giving security professionals more time for strategic work.

  • Another introduces Barracuda AI Data Security, which combines AI visibility, data protection, threat defense, and governance for resource-constrained businesses and MSPs.
  • The broader argument is governance first; the product descriptions show how Michelle Woodward Hodges applies it.

Read original · Original 2

Partner feedback should set priorities, and recognition is useful only when it comes from partners

Michelle Woodward Hodges treats partner feedback as the anchor for business priorities.

Read more

In reported conversations, partners ask for simplicity, growth, and support in a complex market.

  • A vendor should listen first and connect its claims to what solution providers actually experience.
  • Recognition matters as third-party evidence of partner sentiment, not as another trophy.

The post presents four 2026 CRN Annual Report Card wins across email and web security support, endpoint protection and XDR managed and cloud services, and data recovery and resiliency partnership and managed services. Michelle Woodward Hodges says the awards matter because they are based on direct feedback from solution providers, linking them to listening and to Barracuda's success being tied to partners' success.

Read original

Channel leadership is relationship work measured over decades

Michelle Woodward Hodges frames a long channel career around mentors, teams, and partner organizations rather than individual achievement.

Read more

The lesson: success is built through relationships.

  • Technology changes, but trust, collaboration, and showing up for one another remain central.
  • The challenges they hear from partners today, such as navigating change, managing complexity, and creating customer value, echo earlier career experience.

Reflecting on being named a finalist for CRN's Woman of the Year Award, Michelle Woodward Hodges looks back over 30 years and credits the people who shaped that career. The post says any impact reflects what was achieved together, thanks Barracuda, partners, colleagues, mentors, and friends, and congratulates the other finalists.

Read original

Sources for this section

Start with their work

Identity security as an ongoing managed service

This is the clearest starting point for understanding how Michelle Woodward Hodges translates a security trend into an MSP service conversation.

Read more

It answers the question: what does practical identity security advice look like in their hands?

The post contrasts dramatic headlines about zero-days and nation-state attacks with the less sophisticated routes attackers still use: weak credentials, exposed services, and accounts that should have been disabled.

  • The line “Attackers often don't need to break in.
  • They can simply log in” sets up a practical argument.
  • Michelle Woodward Hodges gives MSPs a concrete checklist: review privileged, inactive, and third-party accounts; strengthen authentication with MFA and SSO; apply least-privilege and zero-trust controls through IAM and PAM; monitor abnormal login activity; and find exposed services before attackers do.
  • The post connects those actions to Barracuda's Managed XDR and threat intelligence, but its main focus is showing how an MSP can turn identity hygiene into a recurring service rather than a one-time project.

For brands planning a campaign

A co-branded series on AI governance and identity security can use this piece as the anchor for its identity installment.

  • Lead with the operational checklist and continuous managed identity review, then show where AI-assisted detection or governance fits.
  • The post makes clear that the series should not focus only on AI: the audience already has a concrete identity-exposure problem to solve.

AI adoption needs governance and data security, not just enthusiasm

This piece shows how Michelle Woodward Hodges frames AI security for partners seeking practical adoption rather than hype.

Read more

It answers the question: what guardrails do they emphasize when businesses move AI into real operations?

The post opens with a specific concern: nearly half of senior IT leaders say their teams lack the skills to securely govern AI already in use.

  • Michelle Woodward Hodges describes businesses as eager to gain productivity and customer benefits while worrying about data security, compliance, governance, and risk.
  • The argument is that partners do not want more complexity; they want practical ways to help customers adopt AI with visibility, control, and trust.
  • The launch of Barracuda AI Data Security is presented as combining AI visibility, data protection, threat defense, and governance in one experience.
  • The strongest passage is the claim that “innovation and security should go hand in hand” and that trust enables lasting adoption.
  • The post makes a case for guardrails as a condition of useful AI, rather than simply announcing a product.

For brands planning a campaign

For a partner-marketing brief, this supports a series installment on AI governance as an MSP service.

  • Focus the campaign on helping resource-constrained partners build repeatable AI visibility and governance offers, using the skills gap as the opening problem and practical guardrails as the answer.
  • The post bridges AI enthusiasm and channel execution.

AI fluency as a resilience issue for partners

This piece shows how Michelle Woodward Hodges separates practical AI adoption from hype.

Read more

It answers the question: how do they want partners to think about AI alongside cybersecurity readiness?

Michelle Woodward Hodges says partners are looking beyond whether AI matters and asking how to apply it to improve security, simplify operations, and help teams scale.

  • The post widens the frame from AI tools to resilience: growing security demands, resource constraints, and higher customer expectations.
  • Its key argument is that “AI readiness is becoming just as important as cybersecurity readiness,” with attention to AI governance, AI-enabled security practices, and AI fluency.
  • They describe Barracuda IQ as an AI engine and intelligence layer that uses natural language, threat intelligence, and privacy protections to make complex security information easier to act on.
  • The post says AI cannot replace the experience, judgment, and relationships of security professionals; instead, it presents AI as a force multiplier.

For brands planning a campaign

This is strong material for a co-branded series on AI operational efficiency for MSPs.

  • The campaign angle can be “AI fluency before AI volume”: help partners integrate AI into security operations and customer conversations without pretending it replaces human judgment.
  • The force-multiplier framing gives the series a practical, partner-friendly position.

Partner feedback as the basis for recognition

This post shows the partner-listening side of Michelle Woodward Hodges's work.

Read more

It answers the question: what do they treat as credible proof of partner value?

Michelle Woodward Hodges opens by saying partner feedback keeps the business anchored on what drives impact.

  • The post says partners consistently ask for simplicity, growth, and support in a complex market.
  • It then presents four 2026 CRN Annual Report Card wins across email and web security support, endpoint protection and XDR managed and cloud services, data recovery and resiliency partnership, and data recovery and resiliency managed and cloud services.
  • The awards matter because, as the post says, they are based on direct feedback from solution providers.
  • They link the recognition to listening and to the idea that Barracuda's success is connected to partners' success.

For brands planning a campaign

Use this piece for a proof-led installment about partner experience.

  • It supports messaging around support, managed services, and partner listening, with third-party recognition as evidence.
  • Keep the emphasis on what partners said and needed, not just the trophy count.

A career built through channel relationships

This is the most personal post and shows the relationship-led view of channel leadership that runs through the others.

Read more

It answers the question: what does Michelle Woodward Hodges say has mattered across a long career in the channel?

Michelle Woodward Hodges reflects on being named a finalist for CRN's Woman of the Year Award, looking back over a 30-year career rather than focusing only on the past year.

  • The post credits mentors, teams, and partner organizations, and states a consistent lesson: “success is built through relationships.”
  • They say the challenges partners face today echo earlier career experience: navigating change, managing complexity, and creating customer value.
  • The technology changes, but trust, collaboration, and showing up for one another remain central.
  • The post also thanks Barracuda, partners, colleagues, mentors, and friends, and congratulates the other finalists.

For brands planning a campaign

This piece supports a relationship-led channel narrative rather than a product-led one.

  • For a co-branded series, it can inform the tone: peer recognition, long-term partner trust, and collaborative problem solving.
  • It is more useful for establishing their perspective on partner priorities over time than as a technical anchor.
Sources for this section

Topics and approach

Posts cited for each topic
Long-form LinkedIn explainers built around partner conversations5
Partner listening, recognition, and relationship-led leadership2
Identity and access security as an ongoing MSP service1
AI governance and AI fluency for partners1
Balancing AI innovation with security and trust1

Identity and access security as an ongoing MSP service

Michelle Woodward Hodges argues that many successful attacks begin with weak credentials, exposed services, or accounts that should have been disabled—not only sophisticated malware.

Read more

The practical response is to treat identity and access security as a managed service: review privileged, inactive, and third-party accounts; strengthen authentication with MFA and SSO; apply least privilege and zero-trust principles using IAM and PAM controls; monitor abnormal login activity; and identify exposed services before attackers use them. The post connects this work to Barracuda's Managed XDR and threat intelligence, but the core recommendation is an operational routine MSPs can sell and repeat.

Turns a broad security concern into a five-part checklist and closes with a partner diagnostic question: where do customers struggle most—identity visibility, access control, or continuous monitoring?

For brands planning a campaign

A cybersecurity vendor can commission a co-branded guide that helps MSPs productize identity reviews. Center it on a checklist, add a simple assessment worksheet, and focus on access hygiene rather than zero-day fear.

Examples: Source 1

AI governance and AI fluency for partners

Michelle Woodward Hodges says partners have moved past asking whether AI matters and are focused on applying it to improve security, simplify operations, and help teams scale.

Read more

Recurring themes include resilience, AI governance, AI-enabled security practices, and AI fluency.

  • The argument is people-first: AI can improve efficiency but cannot replace security professionals' context, judgment, and customer relationships.
  • Barracuda IQ is presented as an AI engine that makes complex security information easier to understand and act on, with natural-language capabilities, threat intelligence, and privacy protections.

Frames AI adoption through reported partner conversations and a people-first operating model, not model benchmarks or product speed claims.

For brands planning a campaign

This suits a co-branded series on AI governance and identity security for MSPs.

  • Build episodes around partner questions, a practical AI-fluency checklist, and examples of human-reviewed AI workflows.
  • Avoid positioning AI as a replacement for security staff.

Examples: Source 1

Balancing AI innovation with security and trust

Michelle Woodward Hodges cites a skills gap among senior IT leaders as a barrier to governing AI already in use.

Read more

The post says businesses want productivity and better customer experiences but worry about data security, compliance, governance, and risk.

  • Partners, in this account, want practical solutions without more complexity.
  • The launch of Barracuda AI Data Security is described as combining AI visibility, data protection, threat defense, and governance for resource-constrained businesses and MSPs.
  • The stated principle: innovation and security should go hand in hand, with guardrails enabling trust and adoption.

This is the most product-specific post in the set. A co-branded series should separate general AI-governance guidance from vendor claims and clearly label product descriptions.

For brands planning a campaign

A vendor can use this framing for a practical explainer on governing employee AI use in small and midsize businesses.

  • Lead with the governance problem, show what visibility and guardrails look like, and reserve product detail for a clearly marked section.
  • If reusing the skills-gap statistic, provide a current primary source.

Examples: Source 1

Partner listening, recognition, and relationship-led leadership

Michelle Woodward Hodges makes partner feedback the anchor for priorities: simplicity, growth, and support in a complex market.

Read more

One post presents four CRN Annual Report Card wins as meaningful because they reflect solution-provider feedback, tying them to a listening-first approach.

  • A separate post reflects on a CRN Woman of the Year finalist recognition and a 30-year career, emphasizing mentors, teams, trust, collaboration, and showing up for others.
  • Together, the posts present a relationship-led leadership style and a preference for partner evidence over self-description.

Uses award recognition as third-party evidence of partner sentiment, then adds a personal career reflection on relationships and mentorship.

For brands planning a campaign

A partner-marketing brief can use a listening-led format: ask MSPs what simplicity and support mean in practice, publish the responses, and pair them with specific vendor commitments. The career reflection supports an executive-profile angle, but offers less evidence for product claims.

Examples: Source 1 · Source 2

Long-form LinkedIn explainers built around partner conversations

Across the posts, Michelle Woodward Hodges uses a consistent format: a first-person observation, a reported pattern from partner conversations, explanatory paragraphs, a practical list or product proof point, and a closing question.

Read more

Written for channel partners and MSPs, the posts cover access security, AI governance, AI data security, partner support, and recognition. The style is conversational but structured, and the calls to action invite partners to describe their challenges rather than simply promote a product.

For brands planning a campaign

A co-branded series can adapt the format without copying the posts: open with a partner-observed problem, add a concrete framework or checklist, include one proof point, and end with a question that can shape the next interview or briefing. Keep product mentions separate from practical guidance so the series remains useful to MSPs.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Sources for this section

Brands and businesses

Michelle Woodward Hodges’s posts center on Barracuda, whose partner program, security products, and award results they promote using company terms such as “our approach,” “our partners,” and “our team at Barracuda.”

Barracuda

Employment

Woodward Hodges writes about Barracuda as “our” company, referring to “our approach,” “our partners,” and “our team at Barracuda.”

Read more

They promote Barracuda’s partner priorities and products, including Barracuda IQ and Barracuda AI Data Security. Ask for their job title.

View example

CRN

Mention

CRN, a brand of The Channel Company, appears through awards: Woodward Hodges was named a finalist for CRN’s Woman of the Year Award, and Barracuda received four 2026 CRN Annual Report Card Awards.

Read more

View example

Sources for this section

Topics and similar creators

To explore Michelle Woodward Hodges's work, start with the identity and access security posts, then move to AI governance and AI fluency, and finally to partner recognition and leadership.

Read more

The through-line is partner-first security: treat access hygiene as a repeatable managed service, pair AI adoption with governance and human judgment, and let feedback from MSPs and channel partners set priorities. Their long-form LinkedIn explainers are written for that business audience, usually opening with a partner conversation and closing with a checklist or a question.

Identity and access security AI governance AI security Managed security services Channel partnerships Long-form LinkedIn posts Partner-conversation explainers MSPs Channel partners

Andy Elizaire

Both write long-form LinkedIn posts arguing that AI should amplify rather than replace security expertise, and turn that argument into practical guidance for security leaders.

Read more

Andy Elizaire writes from the perspective of security operations and MDR, using panel discussions and ransomware readiness to explain AI's effect on defense. Michelle Woodward Hodges writes from the vendor-partner side, using MSP checklists and partner feedback to explain how partners should package and sell security.

Read original · Original 2 · Original 3

David Nankervis

Both write for the MSP and channel business audience, turning operating experience into step-by-step frameworks: pipeline math in David Nankervis's case and security-service routines in Michelle Woodward Hodges's.

Read more

David Nankervis focuses on sales leadership, revenue operations, and the math of hitting a quota. Michelle Woodward Hodges focuses on cybersecurity product strategy, AI governance, and partner programs.

Read original · Original 2 · Original 3

Travis Bittecuffer

Both argue that compromised identity and access are central cybersecurity risks, and emphasize visibility, response, and human judgment over tool counts alone.

Read more

Travis Bittecuffer writes as a technology leader about aligning business priorities, infrastructure, and people. Michelle Woodward Hodges writes for MSPs and vendor partners about turning identity controls and AI governance into repeatable services and partner motions.

Read original · Original 2 · Original 3

Sources for this section

Audience

For a partner-marketing campaign on AI governance and identity security for MSPs, the content speaks directly to channel partners and managed service providers.

Read more

The only audience figure published here is account size: the LinkedIn account had 4,880 followers on 9 October 2026.

  • The five posts ask partner-facing questions and discuss practical security and AI adoption, supporting topical relevance for the proposed campaign.
  • Before committing, ask for LinkedIn follower demographics and recent performance on comparable AI governance and identity-security topics to assess whether the audience includes MSP buyers.

LinkedIn followers

4,880

LinkedIn account associated with the reviewed posts · 2026-10-09

Sources for this section

Partnership options

The posts do not describe a public partnership offer.

Read more

They show Michelle Woodward Hodges writing partner-facing cybersecurity thought leadership for Barracuda’s MSP and channel audience: AI governance and AI data security, identity and access security, and partner awards and leadership.

  • Product and program mentions such as Barracuda IQ, Barracuda AI Data Security, Managed XDR, and CRN awards are topics and audience Hodges addresses, not a published sponsorship menu.
  • The posts give no rates, deliverables, turnaround, approval process, disclosure terms, or booking route, so a buyer planning a co-branded series would need to establish all of those directly.
  • The posts do not describe a public partnership format; they also do not show that Hodges never accepts sponsorships.
Sources for this section

Campaign fit

A campaign to shortlist

Partner-marketing thought-leadership series for MSPs: A cybersecurity vendor wants a series on AI governance and identity security, including co-branded posts and a partner webinar.

Read more

Decision: a strong fit, provided the vendor treats this as partner education rather than a product-led demand campaign.

  • Hodges writes for channel partners and MSPs, not a general security audience.
  • Their identity-security post turns a broad threat into a practical MSP service: review privileged and inactive accounts, strengthen authentication, apply least privilege through IAM and PAM, monitor abnormal logins, and find exposed services before attackers do.
  • That is exactly the kind of raw material a partner-marketing series can build on.
  • Their AI posts take a similar approach: start with a partner-observed problem, explain the governance or skills gap, then argue for practical guardrails and human judgment rather than hype.
  • The formats also fit: long-form LinkedIn explainers, a repeated structure, and closing questions that invite partner response.
  • The fit is not unconditional.
  • The posts are closely tied to Barracuda, including product mentions and partner-program language.
  • If the commissioning vendor is not Barracuda, settle conflict clearance and disclosure before any co-branded work.
  • The posts also contain no public partnership offer, rate card, deliverables list, approval process, or booking route; ask directly about those terms.
  • Audience information is limited to 4,880 LinkedIn followers observed on 9 October 2026; it does not show how many followers are MSP owners or security buyers.
  • A pilot post and partner webinar would be a sensible first commission, with reach and engagement measured rather than assumed.

When to choose a specialist

Product-launch campaign aimed at CISOs: A large-enterprise security vendor wants a campaign anchored by an original benchmark report and hard return-on-investment claims.

Read more

Decision: a poor fit based on the posts here.

  • Hodges writes for channel partners and MSPs.
  • Their posts discuss how partners can package identity reviews, govern AI adoption, and support resource-constrained customers.
  • That is not the same as addressing enterprise CISOs with peer benchmark data.
  • The posts do not show original research, independent product testing, or measured ROI results.
  • Product descriptions such as Barracuda IQ and Barracuda AI Data Security are presented through a vendor and partner lens, not as independently validated comparisons.
  • The audience information also does not support a CISO-targeted launch.
  • The only size signal is 4,880 LinkedIn followers, with no demographic, seniority, industry, or engagement data.
  • A campaign that promises enterprise-CISO reach or benchmark-led proof would be asking this material to carry claims it does not contain.
  • A vendor could still hire Hodges as a partner-channel voice, but the campaign would need to change: target MSPs and partner leaders, use practical governance guidance instead of proprietary benchmarks, and commission any original research separately.
  • As written, a CISO benchmark campaign is a mismatch.
A worked campaign example

Worked campaign angle for a partner-marketing thought-leadership series for MSPs: a four-part partner series titled “AI-ready, identity-safe: a practical partner playbook.” The series should sound like Hodges’s existing work: a partner-observed problem, a plain explanation, a checklist or framework, one proof point, and a question that feeds the next conversation.

Part 1, “The login problem MSPs can sell against,” uses the identity-security post as the anchor.

  • The opening point is that attackers often log in rather than break in.
  • The practical core is the five-action review: privileged, inactive, and third-party accounts; MFA and SSO; least privilege and zero trust through IAM and PAM; abnormal login monitoring; exposed-service checks.
  • The call to action invites partners to name their biggest gap: identity visibility, access control, or continuous monitoring.
  • The companion asset should be a one-page identity-review worksheet that an MSP can use in a customer conversation, not a generic product datasheet.

Part 2, “AI governance starts before the tool rollout,” uses the AI data-security post.

  • Open with the reported skills gap among senior IT leaders, then ask three partner questions: what AI tools are already in use, who owns governance, and what visibility exists today.
  • Position guardrails as the condition for adoption, not as a brake on it.
  • Keep product description in a clearly marked section so the practical guidance stands on its own.

Part 3, “AI fluency, not AI replacement,” uses the AI-fluency post.

  • Make the argument that AI readiness is becoming part of cybersecurity readiness, but human judgment and customer relationships still decide outcomes.
  • A short partner Q&A can carry this episode: where AI saves time, where it creates risk, and what fluency looks like inside an MSP’s own operations.

Part 4, “What partners need next,” closes with a listening-led format.

  • Use the partner-recognition material to show that feedback and support matter, then publish a short set of commitments the vendor is willing to make.
  • End with a partner survey or webinar discussion rather than a hard product pitch.

Suggested delivery: four long-form LinkedIn posts by Hodges, one 30-minute partner webinar, and one partner discussion guide built from the identity-review checklist and the AI-governance questions.

  • Measure tracked link use, worksheet downloads where implemented, webinar questions, and follow-up partner conversations.
  • Before launch, settle brand-conflict clearance, disclosure language, approval rights, compensation, and deliverables directly; ask about these terms because the posts do not describe a public partnership offer.
Sources for this section

Who else to consider

Andy Elizaire

Choose Andy Elizaire when the series needs a security-operations and threat-led voice for CISOs, CIOs, and security leaders, especially on AI-amplified ransomware, identity and telemetry, detection speed, and human judgment in managed detection and response.

Read more

The posts argue from attacker behavior and defender practices, including an AI panel and a ransomware readiness checklist. For a partner webinar, Elizaire would be stronger on what defenders should do than on how an MSP packages and sells a service.

Michelle Woodward Hodges's posts here show much less channel-partner or MSP marketing work: no partner-program language, MSP service packaging, or co-branded partner enablement.

  • A campaign would need to add the partner route to market they already write about.
  • Andy Elizaire also names Sophos products, so a non-Sophos vendor would need brand-conflict clearance.

Examples: Source 1 · Source 2

David Nankervis

Choose David Nankervis when the need is partner sales enablement: helping MSP sales leaders build pipeline, set MQL, SQL, and SAO conversion assumptions, and turn a cybersecurity portfolio into a quarterly number.

Read more

The posts include a worked $50K quarter plan and a company story about bringing SASE, Zero Trust, password management, and privileged access management into one MSP platform. That suits a co-branded webinar for partner sales leaders more than an AI-governance explainer.

Michelle Woodward Hodges's posts here are much lighter on AI governance, identity-security practice, and security-buyer education.

  • They focus on sales math and company news.
  • They are stronger for a thought-leadership series that teaches partners how to discuss identity and AI risk with customers.
  • David Nankervis adds pipeline mechanics, but the series would need a security subject-matter co-presenter and a partner-education layer.

Examples: Source 1 · Source 2

Travis Bittecuffer

Choose Travis Bittecuffer when the campaign needs a senior technology-leadership voice on identity monitoring, organizational alignment, and the people side of security rather than a channel-partner voice.

Read more

The reviewed identity post makes compromised identity the central risk and asks how quickly an organization would know; the leadership post frames technology around trust, communication, and alignment. That suits an enterprise-facing op-ed or executive webinar.

Michelle Woodward Hodges's posts here do not show MSP or partner-marketing specialization: no partner-program content, no AI-governance series, and only two short posts.

  • They offer more repeatable partner-facing formats and specific AI and identity guidance for MSPs.
  • Travis Bittecuffer would need a narrower executive-focused brief and more posts before carrying a multi-part partner series.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Portable campaign brief template

Completed example: four-part partner series on AI governance and identity security

Completed example: 30-minute partner webinar and identity-review worksheet

Sources for this section

Research methodology

  • Michelle Woodward Hodges’s five LinkedIn posts cover identity and access security, AI security and governance, partner recognition, and channel leadership.
  • The posts do not state publication dates, so the order and currency of the arguments are not established.
  • The posts discuss Barracuda’s partner priorities and products but do not state a job title.
  • These five posts are a limited sample, not a full career archive, and do not include a public partnership offer, rate card, audience demographics, or engagement data; a follower count of 4,880 was observed on 9 October 2026.

Brands they talk about