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Matthew Holt

Matthew Holt is co-founder of Collaborative Sourcing, a procurement consultancy for pharmaceutical and biotechnology companies. Holt's posts discuss procurement transformation, supply-chain resilience and building stronger supplier relationships in the life-sciences industry.

2.8K followersPharmaceutical supply chain resilienceBased on 14 posts · latest Oct 2026

At a glance

They are most useful for practical thought leadership on life-sciences procurement, supplier relationships and supply-chain resilience.

Best for

This fits a pharma services company or procurement consultancy wanting a co-authored thought-leadership series for life-sciences procurement leaders.

Not for

This does not fit a consumer brand or general B2B software sponsor wanting high-volume short-form video.

Key takeaways

  • Procurement is invited late when the organisation defines it as a price-negotiation function.
  • Short event meetings work better as question-and-follow-up conversations than as pitches.
  • Trade-show buyers remember how suppliers answer the question they did not prepare for.

Check first: Ask for follower demographics and per-post engagement before setting reach expectations.

Main ideas
Procurement is invited late when the organisation defines it as a price-negotiation function · Short event meetings work better as question-and-follow-up conversations than as pitches · Trade-show buyers remember how suppliers answer the question they did not prepare for
Audience
2,848 LinkedIn followers
Read first
Procurement is invited late because of what the organisation thinks it is for
Sources for this section

What they are known for

Matthew Holt is co-founder of Collaborative Sourcing, a procurement consultancy for pharmaceutical and biotechnology companies.

  • Their LinkedIn posts make the case for treating procurement as a strategic part of life-sciences supply chains—not just a function brought in to negotiate price after decisions are made.
  • They also share practical advice on building supplier relationships, including preparing for short meetings and responding candidly to difficult questions.

Holt connects procurement principles to recognizable business moments.

Sources for this section

Ideas and priorities

Matthew Holt is co-founder of Collaborative Sourcing, a procurement consultancy for life-science companies.

Read more

Across their LinkedIn posts, they argue that procurement's value depends on being treated as a contributor before purchase decisions are locked, that supplier meetings at events are won by questions and honest answers rather than pitch decks, and that procurement should build partnerships on trust, transparency and collaboration. The posts combine a diagnostic argument about procurement's organisational role with practical event advice and observations about client stages.

Procurement is invited late when the organisation defines it as a price-negotiation function

Matthew Holt argues that late involvement is usually not an accident.

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If procurement is understood as getting a better price on something already chosen, involving it during scoping would make no sense.

  • By the time the specification, preferred supplier and timeline are fixed, most value has already been decided; what remains is negotiating margin on someone else's decision.
  • Procurement is then judged on savings against a baseline it did not set.
  • The real question is whether the organisation believes procurement contributes before the point of purchase.
  • Otherwise, an earlier invitation just means sitting through a longer meeting.

The post describes the sequence: specification locked, supplier preferred, timeline committed, then procurement called in to negotiate. It closes by asking readers to consider what procurement is understood to do in their organisation.

Read original

Short event meetings work better as question-and-follow-up conversations than as pitches

Matthew Holt argues that a CPHI or similar meeting is too short to waste on a pitch the other person could have read online.

Read more

The outcome changes if the supplier arrives with two or three genuine questions, asks how the buyer actually decides between suppliers rather than only what they need, follows up within 48 hours with a specific reference to what was said, and resists overselling.

  • Restraint signals that the supplier understood the buyer's situation.
  • The point is not new marketing material; it is a plan for the conversation.

The post lists these actions directly: questions you need answered, questions about decision criteria, a 48-hour follow-up and less selling. Matthew Holt argues that the strongest signal in a short meeting is usually restraint.

Read original

Trade-show buyers remember how suppliers answer the question they did not prepare for

Exhibitors think they are evaluated on their pitch, but procurement teams remember how they respond to a specific, slightly awkward question: a capacity constraint, a past delivery miss or what happens if volume doubles unexpectedly.

Read more

A polished capability deck tells the buyer what the supplier wants them to know.

  • Confidence in that moment signals partnership potential; a scripted deflection reads as exactly that.
  • Buyers do not expect weakness-free suppliers; they want suppliers to be honest about weaknesses because that is the version they can work with when something goes wrong.

Matthew Holt contrasts a prepared capability deck with the unscripted five minutes at CPHI Milan. The examples are a capacity constraint, a past delivery miss and an unexpected volume increase.

Read original

Procurement transformation looks different at each company stage

Collaborative Sourcing links its work to different life-science company stages.

Read more

Established API manufacturers are building greater supply-chain resilience; growing drug manufacturers are developing procurement functions to support their ambitions; biotech startups need foundational procurement expertise.

  • The stated aim is to move pharmaceutical supply chains from firefighting to flow.
  • This staged view matters because the same procurement advice does not fit every company: the starting point depends on maturity and immediate risk.

A company update describes onboarding new pharmaceutical clients across the UK, Spain and Italy, naming those three client types. It also describes a roadshow through Malta, Munich, Scotland and Milan, and uses the phrase “from firefighting to flow.”

Read original

Trust, transparency and collaboration are stated as the goal, not just a slogan

Across the posts, Matthew Holt consistently argues that procurement should help pharmaceutical and biotechnology companies build partnerships with trust, transparency and collaboration at their heart.

Read more

That frame connects the diagnostic argument about procurement's role with the practical event advice about honest answers and specific follow-up. The author descriptions and post closings present these values as a stated priority rather than a one-off theme.

The same relationship sentence appears in the closing or bio block of multiple posts, including the procurement-role essay, the CPHI conversation posts and the company update. Matthew Holt also points readers to a monthly newsletter, The Collaborative Source.

Read original · Original 2 · Original 3 · Original 4 · Original 5

Sources for this section

Start with their work

Procurement is invited late because of what the organisation thinks it is for

Answers the question “what is Matthew Holt’s core argument about procurement’s role?” with a single, concrete diagnosis readers can test against their own organisation.

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The post argues that procurement is usually brought in late because organisations have quietly defined its role as “get us a better price on the thing we’ve already chosen.”

  • By the time the specification, supplier preference and timeline are fixed, most of the available value has been decided elsewhere.
  • Procurement is left negotiating the margin on someone else’s decision, then judged on savings against a baseline it did not set.
  • The post reframes “a seat at the table” as a question of whether the organisation believes procurement contributes before the point of purchase—not whether someone was invited early enough.

For brands planning a campaign

For a co-authored thought-leadership series on procurement’s role in life-science supply chains, this is a ready-made anchor post: it states a clear thesis and invites a named pharma operations leader to respond with where they agree or disagree.

Trade-show exhibitors are judged on the question they did not prepare for

Answers “what practical advice does Matthew Holt give about supplier-buyer meetings at industry events?” with a specific, usable behaviour rather than generic networking tips.

Read more

Writing ahead of CPHI Milan, Matthew Holt argues that exhibitors think they are being evaluated on their pitch but are actually judged on how they answer an unscripted question—about a capacity constraint, a past delivery miss or what happens if volume doubles.

  • A polished capability deck tells a procurement team what the supplier wants them to know; confidence in the moment signals genuine partnership potential, while a scripted deflection reads as exactly that.
  • The post says sponsor procurement is not looking for a supplier with no weaknesses, but one who is honest about them and can be relied on when something goes wrong.

For brands planning a campaign

This could seed a short-form or video piece on “the unscripted five minutes” for a series aimed at pharma suppliers preparing for CPHI or similar events. It also gives the consultancy a concrete, teachable observation to co-author with a procurement lead.

A CPHI meeting is wasted if it is only a pitch

Answers “what should a supplier actually do in a short procurement meeting?” with an actionable checklist, making it a practical starting point for a newcomer.

Read more

Matthew Holt lists what can change the outcome of a short CPHI meeting: bring two or three questions you genuinely need answered rather than a pitch; ask how the other side actually decides between suppliers, not just what they need; follow up within 48 hours, referencing something specific they said; and resist overselling, because restraint signals you understood their situation. The post’s point is that none of this requires new marketing materials—it requires a plan for the conversation, not just the pitch.

For brands planning a campaign

Useful as a source for a workbook-style resource or checklist the consultancy could co-brand for event preparation. It also offers a direct, practical example of the “teach through specific observations” approach a co-authored series could adopt.

Client work across the UK, Spain and Italy, and the shift from firefighting to flow

Answers “what does Collaborative Sourcing actually do with clients?” and shows the kinds of organisations Matthew Holt works with, helping newcomers place the consultancy.

Read more

This post describes onboarding new clients across the UK, Spain and Italy over a month: established API manufacturers building supply-chain resilience, growing drug manufacturers developing procurement functions, and biotech startups needing foundational procurement expertise. It frames the consultancy’s purpose as helping transform pharmaceutical supply chains “from firefighting to flow” and shows Matthew Holt and a colleague on a roadshow across Malta, Munich, Scotland and Milan.

For brands planning a campaign

Gives a prospective co-author a concrete view of the client types and geography the consultancy covers. “Firefighting to flow” could work as a series title or recurring motif.

Sources for this section

Topics and approach

Posts cited for each topic
Trust, transparency and collaboration as the relationship frame5
Formats: long diagnostic posts, short event updates and a monthly newsletter5
Event meetings: replace the pitch with questions and follow-up3
Procurement brought in late because organizations define it narrowly1
Trade-show honesty about capacity constraints and delivery problems1
Procurement transformation by company stage1

Procurement brought in late because organizations define it narrowly

A recurring argument in Matthew Holt's posts is that procurement is often invited late not by accident, but because the organization has settled on a narrow definition of its role: getting a better price on something already chosen.

Read more

By the time specification, preferred supplier and timeline are locked, most value has already been decided, leaving procurement to negotiate margin on someone else's decision and then be judged on savings against a baseline it did not set. They argue that a seat at the table matters only if the organization believes procurement contributes before the point of purchase; otherwise, an earlier invitation just means a longer meeting.

Frames the issue as an organizational belief problem, then closes with a direct question for readers to apply to their own company.

Ask for a case example, data or a named company where this pattern changed.

For brands planning a campaign

A co-authored series can open with this diagnosis rather than a generic procurement-transformation claim: what procurement is understood to be for, and what would have to change for it to shape scope, supplier choice and timeline.

Examples: Source 1

Event meetings: replace the pitch with questions and follow-up

Several posts focus on how supplier and procurement meetings at events such as CPHI Milan are won or lost.

Read more

Matthew Holt advises walking in with two or three questions you genuinely need answered, asking how the other side actually decides between suppliers rather than only what they need, and following up within 48 hours with a reference to something specific they said. The strongest signal in a short meeting, in this view, is restraint: showing you understood the other person's situation rather than running through every capability.

Gives numbered, reusable meeting actions; the longer post contrasts them with a generic pitch, while the event posts show the setting in practice.

Ask for a specific deal or supplier-selection outcome from using this approach.

For brands planning a campaign

Build the co-authored series around a practical event-conversation framework a pharma procurement team can use at CPHI or similar shows. Pair briefing questions and decision-criteria questions with a 48-hour follow-up template.

Examples: Source 1 · Source 2 · Source 3

Trade-show honesty about capacity constraints and delivery problems

A separate argument from the event material is that exhibitors think they are being evaluated on their pitch, but procurement teams remember how they answered an unprepared and slightly awkward question: a capacity constraint, a past delivery miss, or what happens if volume doubles.

Read more

A polished capability deck says what the supplier wants the buyer to know.

  • A confident answer to a difficult question reads as partnership potential; a scripted deflection reads as exactly that.
  • Sponsor procurement is not looking for a supplier with no weaknesses, according to the post, but for one who is honest about them because that is the version they will work with when something goes wrong.

Contrasts a prepared deck with an unprepared question and implies a buyer-side evaluation lens rather than a seller-side pitch checklist.

Ask for a transcript, buyer decision record or scoring example to see how this principle is applied.

For brands planning a campaign

A thought-leadership series can explore how suppliers should prepare for the unscripted five minutes at an event, using procurement-side questions that reveal resilience, honesty and problem-solving rather than polished claims.

Examples: Source 1

Procurement transformation by company stage

Posts link Collaborative Sourcing's work to different life-science company stages.

Read more

A company update describes onboarding pharmaceutical clients across the UK, Spain and Italy, including established API manufacturers building greater supply-chain resilience, growing drug manufacturers developing procurement functions to support their ambitions, and biotech startups needing foundational procurement expertise. The stated aim is to help transform pharmaceutical supply chains from firefighting to flow.

Uses client-type examples and the transformation metaphor “firefighting to flow” to show a staged view of procurement need.

Ask for client outcomes and an explanation of how the stages are diagnosed.

For brands planning a campaign

Co-authored content can segment the audience by maturity: foundational procurement for biotech startups, function-building for growing manufacturers, and resilience work for established API manufacturers. Each segment suggests a different article angle and campaign call to action.

Examples: Source 1

Trust, transparency and collaboration as the relationship frame

Across Matthew Holt's posts, they return to a consistent relationship language: procurement should help pharmaceutical and biotechnology companies build partnerships with trust, transparency and collaboration at their heart.

Read more

The language appears in the bio blocks and connects the diagnostic posts on procurement's role with practical event advice on honest answers and specific follow-up.

The phrase recurs in post closings and author descriptions, making it a stated priority rather than a one-off theme.

Ask for measurable behaviors, governance and examples of failed trust.

For brands planning a campaign

Use this relationship frame as the series' through-line. The co-authored articles can examine what trust and transparency look like in procurement decisions, supplier conversations and post-event follow-up, rather than treating collaboration as a slogan.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Formats: long diagnostic posts, short event updates and a monthly newsletter

The posts use two main formats.

Read more

Longer pieces, such as the procurement-role and CPHI-conversation posts, build an argument, offer practical actions or questions, then close with Holt's consultancy description and newsletter invitation.

  • Shorter posts cover events or company updates, including a CPHI Milan day-two note about the QYOBO breakfast and meetings with pharma companies needing procurement transformation.
  • The posts also refer to a monthly newsletter, The Collaborative Source, linked in their featured section.

Long posts use a problem-then-question structure; short posts document events and company news.

Ask for newsletter issues, publication dates and performance data to assess the sequence and reach of these formats.

For brands planning a campaign

A co-authored series could alternate long diagnostic essays with field notes from events or client work, using the newsletter as a recurring channel for the partnership. The format suits a practical framework paired with first-person event observations.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Sources for this section

Brands and businesses

Holt's brand relationships in the posts center on Collaborative Sourcing, the life-sciences procurement consultancy they co-founded, which they promote alongside their posts.

Read more

They also write repeatedly about CPHI Milan, a pharma industry trade event, and mention the QYOBO breakfast held there. The posts refer to unnamed pharmaceutical, API, and biotech clients of Collaborative Sourcing; ask for named client references if those matter to your campaign.

Collaborative Sourcing

Owned business

Holt says they are co-founder of Collaborative Sourcing, a procurement consultancy that works with pharmaceutical and biotechnology companies.

Read more

The firm helps API manufacturers build supply-chain resilience, newer drug manufacturers build procurement functions, and biotech startups establish foundational procurement expertise, with recent client work across the UK, Spain, and Italy.

Original disclosure

I'm Matthew Holt, Co-Founder of Collaborative Sourcing - a procurement consultancy dedicated to the life science industries. Our mission is to support companies to improve their bottom-line.

View example

QYOBO

Mention

Holt names the QYOBO Breakfast as a start to Day 2 at CPHI Milan, crediting the "amazing team and network" there.

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The post shows attendance and a mention of the company; it does not describe a sponsorship, client, or commercial arrangement.

View example

CPHI Milan

Mention

CPHI Milan features in Holt's posts as the trade event they attend and prepare advice for.

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They write about meeting pharma companies with procurement-transformation needs there and about how exhibitors should handle unscripted questions from procurement teams.

View example

Sources for this section

Topics and similar creators

Matthew Holt writes as a working procurement adviser to pharmaceutical and biotechnology companies.

Read more

Start with the question you actually have.

  • Preparing for a supplier meeting or trade show?
  • Read the practical posts on CPHI conversations: bring two or three real questions, ask how the buyer decides between suppliers rather than only what they need, follow up within 48 hours, and treat restraint and honesty about capacity limits as stronger signals than a polished capability deck.
  • Considering procurement's role in your organisation?
  • Start with the diagnostic piece: procurement is invited late because the company has quietly decided its job is to get a better price on something already chosen.
  • Earlier invitations will not change that until the organisation believes procurement contributes before the point of purchase.
  • Company updates show how the same advice is pitched at different stages, from biotech startups needing basic procurement foundations to established manufacturers building supply-chain resilience.
  • Read the long posts for the argument and the shorter ones for how the thinking appears in practice.
  • Trust, transparency and collaboration are the recurring themes.
Life sciences procurement Pharmaceutical supply chain resilience Procurement transformation Strategic sourcing Supplier relationship management Trade-show buyer conversations Designing the procurement function LinkedIn practice essays Event and client field notes Monthly email newsletter Pharma and biotech procurement teams Life science suppliers and exhibitors

Oscar Vega

Both write practitioner essays about sourcing strategy rather than news, arguing that a supply-chain decision is only as good as the map behind it.

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Oscar Vega says moving final assembly out of China does not move the underlying supply chain, and procurement should understand where components, tooling and raw materials actually come from.

  • Matthew Holt makes a parallel case: procurement adds value only when involved before specifications and suppliers are fixed.
  • Follow Oscar Vega for the geographic and tiering side of sourcing risk.

Oscar Vega works at the level of global manufacturing locations, trade flows and cost models such as nearshoring to Mexico and China+1, writing for a broad sourcing audience.

  • Matthew Holt focuses on procurement within life-science companies: the function's role, supplier conversations and event behaviour.
  • They share an argument-driven style and an instinct for tiering, but their subject matter and industries differ.

Read original · Original 2

Lavine Hemlani

Both write structured, argument-driven posts about how the pharmaceutical and biotechnology industry is put together, using striking numbers to challenge readers' assumptions.

Read more

Lavine Hemlani's posts on the UAE explain how capital, regulation, manufacturing and genomic data can be coordinated under one owner—a structural argument like Matthew Holt's about where procurement sits in a company's decision sequence.

Lavine Hemlani writes about national strategy, sovereign capital and investment flows in the UAE and the Middle East for founders, investors and industry observers.

  • Matthew Holt writes about day-to-day procurement practice inside pharmaceutical and biotech companies for the people running those functions.
  • Choose Lavine Hemlani for the macro industry picture and Matthew Holt for changing procurement behaviour on the ground.

Read original · Original 2

Dan Lewis

Both post regularly on LinkedIn for a life-sciences industry audience and write from inside the commercial side of pharmaceutical manufacturing, rather than as outside commentators.

Read more

Dan Lewis covers manufacturing delivery, automation and digital systems across the facility lifecycle—the operations ground on which Matthew Holt's procurement arguments depend. Read Dan Lewis if your sourcing question is really about what happens after the supplier is chosen.

Dan Lewis mostly summarises industry developments, deals and restructuring news, with periodic opinion on manufacturing execution.

  • Matthew Holt builds a sustained argument about procurement and offers reusable advice for meetings and supplier relationships.
  • Dan Lewis covers what is happening across the sector; Matthew Holt argues how procurement should work.

Read original · Original 2

Sources for this section

Audience

The only measured audience figure in the posts is 2,848 LinkedIn followers on the profile carrying them, as of 11 October 2026.

Read more

The five posts, published between 23 September and 7 October 2026, cover life-sciences procurement: procurement’s role in supply-chain decisions, supplier honesty under pressure, and how to use CPHI Milan meetings.

  • They do not report followers’ job titles, employers, seniority, geography, or engagement, so they do not show whether pharmaceutical and biotech procurement decision-makers are in the audience.
  • For a co-authored series on procurement’s role in life-science supply chains aimed at those decision-makers, ask Matthew Holt for a LinkedIn follower-demographics breakdown or a short audience survey covering job function, seniority, and company type.
  • Also ask for recent per-post results (impressions, comments, shares) on posts closest to the proposed series topic to assess format and depth against actual reach rather than follower count alone.

LinkedIn followers

2,848

LinkedIn profile for Matthew Holt · 2026-10-11

Sources for this section

Partnership options

Matthew Holt's posts describe a consultancy business rather than an advertised sponsorship offer.

Read more

They are co-founder of Collaborative Sourcing, a life-sciences procurement consultancy, and the posts work as outreach for that business: they describe client work across the UK, Spain and Italy, invite readers to drop a message and connect or follow the link in the bio, and point to a monthly newsletter, The Collaborative Source, in the Featured section.

  • The posts include no packages, rates, deliverables, audience guarantees, deadlines or editorial guidelines, and identify no official partnership or sponsorship inquiry page.
  • They post alongside named colleagues, mention travelling with Graham Phillipson on client and event trips, and appear at industry events such as CPHI Milan, so a co-authored series could sit naturally beside event-driven content.
  • Before proceeding, ask whether paid collaborations are accepted, who holds commercial or editorial sign-off, and what packages, rates, deliverables and guidelines apply.
  • The realistic entry point for a co-authored thought-leadership series is a direct approach to Holt and Collaborative Sourcing.
Sources for this section

Campaign fit

A campaign to shortlist

A pharmaceutical services company or procurement consultancy wants a co-authored thought-leadership series on procurement's role in life-science supply chains, aimed at procurement and supply-chain leaders in pharma and biotech.

Read more

Reasons

  • Matthew Holt's strongest post offers a testable thesis: organisations invite procurement in late because they have quietly decided its role is to get a better price on something already chosen. Procurement is left to negotiate margin on someone else's decision and judged on savings against a baseline it did not set. That argument could anchor a series opener and invite a named pharma operations leader to respond.
  • The event material offers a practical framework: bring two or three questions you genuinely need answered, ask how the other side actually decides between suppliers, follow up within 48 hours with a specific reference, and show restraint rather than running through every capability.
  • The client update divides the market by stage: established API manufacturers building supply-chain resilience, growing drug manufacturers developing procurement functions, and biotech startups needing foundational procurement expertise. This gives a series natural segmentation by company maturity.
  • Trust, transparency and collaboration recur throughout the posts, giving the series a through-line rather than a one-off slogan (all five sources).
  • The format fits the observed output: long diagnostic text posts, short event updates and a monthly newsletter, The Collaborative Source, mentioned in Matthew Holt's featured section. A co-authored series can sit alongside that pattern.
  • Matthew Holt posts alongside named colleagues and travels to industry events such as CPHI Milan, offering an event-driven anchor for a series if the schedule allows.

Gaps

No rate card, editorial guidelines, sign-off owner or publication guarantees are published. Agree terms directly with Matthew Holt and Collaborative Sourcing. The profile lists 2,848 LinkedIn followers but no job titles, employers, seniority or geography. Before setting reach expectations, request follower demographics and per-post engagement figures for comparable posts.

Verdict

Strong fit on editorial substance; agree commercial and editorial terms directly, as no sponsorship product is documented.

When to choose a specialist

A consumer brand or general B2B software sponsor wants a high-volume short-form video campaign with guaranteed reach and per-post performance targets, aimed at a mass audience outside life sciences.

Read more

Reasons

  • The posts focus on life-sciences procurement: procurement's organisational standing, supplier conversations at CPHI, and client work with pharma and biotech companies. They are not written for consumers or general B2B audiences outside pharma and biotech.
  • The profile carrying these posts lists 2,848 LinkedIn followers, observed 11 October 2026, but provides no job titles, employers, seniority, geography or engagement data. Request follower demographics and recent post-level engagement to assess whether the audience fits a mass-market or general B2B campaign.
  • The observed output is a small number of text posts and a monthly newsletter, with no video, transcript or short-form material. A high-volume short-form video campaign would require a format not shown in the posts.
  • No sponsorship formats, rates, deliverables, deadlines or audience guarantees are documented. A campaign requiring guaranteed reach or per-post targets cannot be assessed without those details.
  • The posts include no quantified client outcomes, named case studies or measured results. A campaign that depends on proven performance figures would require those details.

Gaps

Before exploring a collaboration, request follower demographics, per-post impressions and engagement for comparable topics, and any published commercial terms.

Verdict

Poor fit based on the posts: several requirements of a campaign aimed at this audience cannot be evaluated or supported.

A worked campaign example
Distribution

Publish through Matthew Holt's LinkedIn as the primary channel, with the monthly newsletter The Collaborative Source as the recurring home for the full pieces, once its schedule, ownership and editorial process are confirmed.

Next step

Approach Matthew Holt and Collaborative Sourcing directly with the thesis, proposed guest co-author and review terms. Before committing to reach numbers, request follower demographics and recent per-post impressions, comments and shares on posts closest to the proposed series.

Premise

A four-part co-authored series for a pharmaceutical procurement audience, pairing Matthew Holt's diagnosis of procurement's organisational role with a named pharma operations or supply-chain leader's response in each part. Each part teaches through specific observations rather than general procurement-transformation claims and ends with one action readers can take.

Structure

Part 1 - The late invitation. Open with Matthew Holt's argument that organisations bring procurement in late because they have quietly decided its role is to get a better price on something already chosen. By the time the specification, supplier and timeline are fixed, the remaining work is negotiating margin on someone else's decision. Close with the co-author's response: where their organisation sees procurement serving another purpose, and what changed that view.

Part 2 - The unscripted five minutes. Use the trade-show observation that exhibitors are judged on how they answer an unprepared question about a capacity constraint, a past delivery miss or a sudden volume increase, not on their polished deck. Pair it with a buyer-side view of what a confident answer, rather than a scripted deflection, reveals.

Part 3 - A meeting plan, not a pitch. Turn the event advice into a usable checklist: two or three questions you genuinely need answered; a question about how the other side actually decides between suppliers; a 48-hour follow-up that references something specific; and restraint instead of overselling.

Part 4 - Maturity changes the brief. Use the client-stage picture—resilience work for established API manufacturers, function-building for growing drug manufacturers and foundational procurement for biotech startups—to show why the same topic calls for different angles and actions at different company stages.

Title

From firefighting to flow: what procurement is actually for

Sources for this section

Who else to consider

Oscar Vega

Choose Oscar Vega when the series needs to move from procurement's internal standing to the sourcing decisions behind it: whether to shift manufacturing out of China, how to assess a China+1 strategy when final assembly moves but components and tooling stay, and why nearshoring to Mexico should be judged on proximity, lead times, and capability rather than labor arbitrage alone.

Read more

Their posts argue that changing a supplier's address does not remove concentration risk, and that procurement should map beyond tier 1 to critical components, tooling, raw materials, and single-source dependencies. This is a better base than Matthew Holt's material for supply-chain strategy leaders weighing footprint and resilience, or for campaigns seeking concrete frameworks for sourcing model design rather than procurement's organisational role.

The tradeoff is a shift in subject and audience.

  • Oscar Vega's posts focus on global sourcing and manufacturing locations across industries, not on how a pharma procurement function earns a role in organisational decisions.
  • A co-authored series would trade Matthew Holt's diagnosis of procurement's late invitation and advice on supplier conversations for a broader industrial-sourcing lens.
  • The co-author or sponsor would need to supply the pharma examples and re-anchor the content in life-science regulation, supplier qualification, and partnership dynamics.
  • Their posts also close with a commercial link to a Mexico sourcing site, so the series would need managed promotional framing.

Examples: Source 1 · Source 2

Lavine Hemlani

Choose Lavine Hemlani when the series targets investors, sovereign funds, or national biotech programmes rather than procurement teams.

Read more

Their posts analyse the UAE's attempt to build capital, regulation, manufacturing, and genomic data under one roof; note that drug discovery is now Mubadala's largest investment sector, ahead of software and fintech; and argue that biotech's bottleneck is everything around the science. This is a better basis for campaigns that position procurement within a larger ecosystem-building story, reach leaders in Gulf biotech investment and policy, or connect sourcing practice to national industrial strategy and capital allocation.

The tradeoff is distance from procurement practice.

  • Lavine Hemlani's material focuses on capital allocation, sovereign strategy, and ecosystem design; it does not cover supplier relationship management, sourcing execution, or the buyer-side conversations central to Matthew Holt's strongest posts.
  • A co-authored series would shift from how procurement works to why a country might build biotech capacity, with a narrower geographic focus on the UAE.
  • The audience would move from pharma procurement and supply-chain leaders to investors and policy-adjacent readers, which may not serve a procurement consultancy's core brief.
  • The series would need a strong procurement-specific counterweight to keep its focus on supply-chain decisions rather than investment theses.

Examples: Source 1 · Source 2

Dan Lewis

Choose Dan Lewis when the series needs a regular news-and-update rhythm and a wider life-sciences manufacturing lens.

Read more

Their posts cover industry developments such as licensing deals, regulatory turnover, restructuring, and a top-selling drug milestone.

  • They also write about digital manufacturing, automation, CQV, and operational readiness when an acquisition brings automation expertise into a project-delivery platform.
  • This is a better fit for campaigns built around frequent, broad updates, sponsors seeking to reach manufacturing, CQV, and project-delivery audiences in life sciences, or series showing how procurement works alongside engineering, quality, and operations in facility and product delivery.

The tradeoff is a thinner argument about procurement's role.

  • Dan Lewis's posts mix news aggregation and corporate updates; they do not offer the organisational diagnosis in Matthew Holt's strongest post: procurement is invited late because the organisation has decided its role is to get a better price on something already chosen.
  • A co-authored series would trade that focused thesis for breadth and frequency, shifting the reader's task from understanding procurement's standing to keeping up with industry developments.
  • The audience would widen beyond procurement leaders to life-sciences manufacturing and operations readers, potentially diluting the campaign's procurement-specific value.
  • Each instalment would need a disciplined editorial layer to stay anchored to a procurement decision rather than drift into general industry news.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Completed brief: four-part co-authored series on procurement's role in life-science supply chains

Completed brief: supply-chain footprint and resilience series (decision against Matthew Holt, with a named alternative)

Sources for this section

Research methodology

  • Based on five LinkedIn posts covering procurement’s role, supplier and trade-show conversations, and company updates.
  • The posts provide no publication dates, so they are presented as themes rather than a timeline.
  • This summary does not assess the consultancy’s results or Holt’s wider body of work.