Felicia Kashevaroff is a relationship coach, researcher, and founder of Tend Task. Her work helps couples build stronger partnerships through communication practices, shared routines, and a fairer division of household and mental work.
Felicia Kashevaroff is most useful for co-branded articles or workshops teaching intentional relationship design to engaged or dual-career professional couples.
Best for
Couples wellness or relationship coaching brands wanting co-branded article or live workshop for professional couples.
Partnerships are designed, not accidental, and wedding planning can reveal unequal invisible work.
Recurring conflict often cannot be solved, so partners can strengthen their response instead.
Small rituals and rhythms hold a marriage together more than grand gestures.
Check first: Confirm video capability, recent post-level reach, audience demographics, rates, deliverables, and approval steps.
Main ideas
A partnership is designed, not defaulted into · The fairness paradox: unequal work is learned, and naming it comes first · Engagement is a rare window for building habits
Felicia Kashevaroff is a relationship coach, researcher and founder of Tend Task whose LinkedIn posts focus on helping couples build intentional partnerships.
The work is especially aimed at busy, professionally ambitious couples, but its recurring questions—who carries the invisible work, how partners handle recurring conflict and what routines help them stay connected—apply more broadly.
They treat a relationship as something couples can shape together, not just something to fit around wedding plans or demanding careers.
Kashevaroff connects big relationship ideas to recognizable situations and small actions.
In one post, wedding planning exposes how unequal household work can be explained away as a difference in personality; examples follow couples through parenting and caring for ageing parents.
In another, recurring disagreements are not problems that must disappear: the focus shifts to how partners respond, with examples such as a short daily check-in, clear roles and a shared structure for difficult conversations.
Engagement preparation and the needs of high-achieving couples are prominent themes, while the practical advice also extends to relationships beyond those settings.
The management language—shared goals, partnership meetings and deliberate systems—gives the work a distinctive frame.
Readers looking for concrete ways to discuss fairness, communication and everyday connection can find starting points here.
Felicia Kashevaroff writes about marriage as something couples build on purpose, rather than something that either works or doesn't.
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Their recurring argument is that people should apply the skills they use at work — planning, systems, scheduling, dividing responsibilities — to the relationship itself.
Four priorities run through the posts: design the partnership deliberately instead of sliding into defaults, name the unequal load before trying to fix it, use the engagement period as a rare window for building habits, and stop trying to solve recurring conflict in favour of strengthening how a couple handles it.
They write for busy, career-focused couples, using management language — strategy, equity, partnership meetings, rituals that scale — rather than therapy language.
A partnership is designed, not defaulted into
Kashevaroff's central claim is that successful partnerships are designed, not accidental: couples rigorously plan a wedding while leaving the marriage itself to chance.
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They contrast the questions couples actually ask — venue availability, vendor pricing, timeline logistics — with the one they say matters more: what partnership are we building?
They urge couples to decide on purpose what beliefs about partnership they carry from family, which communication tools hold up when people are tired and disagreeing, who carries the mental load and whose career bends, and what small recurring rituals to establish.
The advice uses deliberate management language — strategy, equity, intentionality — and speaks to people who already plan well at work.
In one post, Kashevaroff argues that couples bring strategic thinking to their careers and should bring the same intentionality to their partnership. They list four areas to work on during engagement: facing inherited patterns, building communication systems that work under pressure, designing partnership equity so default roles are not simply repeated, and creating rituals that scale.
The fairness paradox: unequal work is learned, and naming it comes first
A recurring subject is the uneven split of household and emotional work, including why couples who believe in equality still end up in traditional roles.
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Kashevaroff calls this the fairness paradox and argues that couples explain the slide as personality — "she's just naturally more organized," "he's not detail-oriented" — when it is socialized rather than innate.
These explanations are flattering enough to go unchallenged, they argue, and the load stays invisible until someone names the pattern.
Naming it is the precondition for change, as their line puts it: you can't change what you won't admit exists.
Kashevaroff traces the same division through three life stages: during wedding planning, one partner handles vendor emails while the other "helps" with big decisions; when children arrive, one becomes "naturally better" at school logistics while the other is the fun parent; as parents age, one coordinates medical appointments while the other makes financial decisions.
The posts move between naming gendered patterns directly and using gender-neutral management language such as "redistribute invisible labor — no one's carrying it alone." The underlying claim is the same in both registers, but the sharper version points to inherited expectations rather than logistics.
Two posts make the same case to newly engaged couples: engagement is an unusually open psychological phase when both people are willing to examine assumptions and establish new patterns, which tend to become the default for years.
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Kashevaroff calls it the golden window and warns that most couples spend it on seating charts and colour palettes instead.
They frame premarital work as preparation, not repair: building strengths before they are needed, not fixing problems.
The five priorities they list are consistent across both posts: mark the engagement itself, face what was inherited, build communication that survives pressure, design the partnership deliberately, and create rituals that last.
The posts offer practical priorities, including a warning that active listening may work for low-stakes conversations but is insufficient when a couple is exhausted and fundamentally disagreeing about something that matters.
Most conflict cannot be solved, so strengthen the response instead
Kashevaroff tells couples that many of their arguments will keep returning, no matter how many times they talk them out.
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Citing researcher John Gottman's figure that 69% of relationship conflicts are perpetual — rooted in personality differences or long-standing dynamics — they shift the goal from eliminating tension to strengthening how a couple responds to it. Trying to solve an unsolvable problem, they argue, produces the same fight on repeat; couples with a reliable response system can fall back on it when stress hits.
Kashevaroff recommends small, specific practices: asking "what made you feel loved today?" before falling asleep, sharing a six-second hug before the day separates a couple, setting clear roles and rhythms so no one quietly burns out, and using a shared structure for hard conversations so they don't spiral.
Small rituals and rhythms hold a marriage together, not grand gestures
Alongside the design argument, Kashevaroff stresses maintenance: successful marriages rely on small, consistent rituals of connection rather than grand gestures.
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Their advice is cheap to try — a nightly question, a timed hug, agreed roles, a set format for difficult conversations — and frames these practices as systems that support both love and logistics. A couple under pressure, they argue, does not rise to the occasion but falls back on whatever structure already exists.
One post lists seven habits Kashevaroff attributes to successful CEO couples, including scheduling time to connect during the busiest weeks, holding partnership meetings that cover more than logistics, protecting time together as a business priority, using clear systems instead of guesswork, and setting shared rather than only individual goals.
Start here if you want the clearest single statement of how Kashevaroff frames the work: engagement as a planning window, not just a wedding.
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It answers the question "what does this coach actually teach?" in one read.
Kashevaroff argues that engagement is a narrow window when couples are unusually open to changing habits, but most spend it on vendors and logistics.
The post names four priorities: examining beliefs about partnership inherited from family; building communication tools that hold up under pressure, not just in calm conversations; deciding deliberately who carries the mental load and whose career bends; and creating small, recurring rituals.
It cites "marital horizons theory" for the claim about the engagement window.
Ask for the study or link before presenting that claim as a sourced finding.
The business vocabulary is deliberate and consistent — strategy, equity, scale, intentionality — and the post closes by asking readers what patterns they are establishing.
For brands planning a campaign
A co-branded article or workshop for professional couples could reuse this framing almost directly: career planning gets rigorous treatment while partnership planning gets a checklist. That contrast is the strongest reusable angle in the material.
Read this second to see the same ideas turned into an offer.
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It shows what a reader who wants to work with Kashevaroff can actually buy, which matters when judging fit.
A shorter companion post repeats the "golden window" idea and lists five priorities: celebrating the engagement itself, facing inherited patterns, building communication systems for pressure, designing the partnership deliberately, and creating sustaining rituals.
It also advertises a specific event — The Alchemy Intensive, described as four days at the Ritz-Carlton Bacara, limited to 10 couples, over Valentine's weekend in February.
The pitch leans on a luxury-and-candour contrast ("Four days of luxury and truth-telling") and closes with a sharp line about love stories surviving the truth.
Ask for the event year and booking details before promoting it.
For brands planning a campaign
The event offers a concrete collaboration anchor: a partner could propose a pre-retreat content series, a post-retreat resource, or a sponsored workshop slot rather than an abstract content swap. Confirm dates and availability before building anything around it.
Read this for the argument that defines the rest of the material: unequal household and emotional work is usually invisible until someone names it.
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It best explains why the audience searches for this kind of coaching.
Kashevaroff describes what they call the Fairness Paradox: couples who believe in equality still slide into traditional roles, then explain the slide away as personality ("she's just naturally more organized").
The post gives three stage-of-life examples — wedding planning, young children, and ageing parents — showing the same division recurring as the "detail person" versus the "fun parent," or the caretaker versus the financial decision-maker.
The core claim is that these patterns are socialized rather than innate, and that naming them is a precondition for changing them.
It closes with a short self-introduction identifying the author as an ICF-certified relationship coach, researcher, and founder of Tend Task.
For brands planning a campaign
This is the set's most quotable argument for brands in household, caregiving, or family-finance categories, where invisible labour is a live customer concern. A co-branded explainer could use the three life-stage examples as its structure.
Read this to see the practical end of the work: what a couple is actually supposed to do on a Tuesday night.
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It shows whether the advice is usable or only conceptual.
The post opens with familiar frustrations — recurring arguments about dishes, tone of voice, and emotional labour — and cites Dr.
John Gottman's finding that 69% of relationship conflicts are perpetual, meaning they stem from lasting differences rather than solvable problems.
Kashevaroff shifts the goal from eliminating friction to strengthening the response: a nightly "what made you feel loved today?" question, a six-second hug, clear roles so nobody quietly burns out, a shared structure for hard conversations, and small rituals.
The advice is specific and cheap to try, which is unusual in this category.
Ask for the source link before using the Gottman figure.
For brands planning a campaign
The ritual list is ready-made for a co-branded checklist, calendar, or app content module, while the "69% perpetual" framing gives a partner a credible reason to talk about maintenance rather than crisis.
Read this one to see the audience Kashevaroff writes for stated outright: couples with demanding careers who treat their relationship as something to manage well.
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It is the shortest route into their positioning.
A compact list post aimed squarely at high-earning, time-poor couples.
It lists seven habits: scheduling time to connect even in busy weeks; holding partnership meetings that cover more than logistics; redistributing invisible labour; protecting time together as a business priority; using clear communication systems instead of guesswork; setting shared, not just individual, goals; and paying for support to free up connection time.
The framing consistently borrows from management practice.
It ends with an open question about readers' biggest challenge, a straightforward engagement prompt rather than a call to buy.
For brands planning a campaign
This is the most partner-ready post for a B2B or professional-services audience: its "partnership meeting" and "protect it like a business priority" language translates cleanly into workplace wellness, financial planning, or executive coaching content.
Treat partnership as something couples can design3
Use engagement as a time to build relationship habits2
Speak to ambitious, time-stretched couples2
Make invisible labor visible before redistributing it1
Build ways to handle recurring conflict1
From LinkedIn advice to a live intensive1
Treat partnership as something couples can design
Kashevaroff recasts wedding planning as a chance to ask a bigger question: what kind of partnership are two people building?
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They apply the language of strategy and systems to inherited patterns, communication under pressure, the division of mental work, and everyday rituals. The contrast gives couples a practical way to redirect planning energy from the event to the marriage.
Kashevaroff starts with a familiar planning moment, contrasts logistics with relationship priorities, then offers concrete areas couples can discuss and shape.
For brands planning a campaign
A co-branded article or workshop could turn “designing your partnership” into a practical exercise, with prompts on household responsibilities, shared goals, and routines for staying connected.
Make invisible labor visible before redistributing it
Kashevaroff argues that couples who value equality can still fall into unequal, gendered routines.
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In one post, they follow the pattern from wedding vendor emails to parenting logistics and caring for aging parents.
Familiar explanations—such as one partner being “naturally more organized”—can conceal who is carrying the work.
Naming the pattern is their first step toward changing it.
Kashevaroff introduces the idea they call the “Fairness Paradox,” illustrates it with examples across life stages, and invites readers to notice what has come to seem normal in their own households.
For brands planning a campaign
A workshop or article for busy couples could use a household-labor audit to help partners identify overlooked tasks before discussing how to share them.
Rather than promising to eliminate tension, Kashevaroff urges couples to strengthen how they respond to it.
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Citing John Gottman’s estimate that 69% of relationship conflicts are perpetual, they recommend small, repeatable practices: a brief daily check-in, a six-second hug, clearer roles, and a shared structure for difficult conversations.
Kashevaroff uses a research citation to frame the problem, then translates the idea into specific daily behaviors and routines.
For brands planning a campaign
A practical collaboration could focus on one or two repeatable rituals couples can try, with a simple structure for discussing whether they help.
Use engagement as a time to build relationship habits
Across two posts, Kashevaroff presents engagement as an opportunity to prepare for marriage, not only to plan a wedding.
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They encourage couples to examine inherited patterns, practice communication under pressure, decide how they want to divide work, and create rituals. They describe this as a chance to build strengths before problems arise.
Kashevaroff ties advice to a life stage readers can recognize, then turns the central idea into a short list of priorities.
For brands planning a campaign
A resource for engaged couples could pair wedding-planning milestones with conversations about shared responsibilities, conflict, and connection.
Kashevaroff often addresses couples whose careers and schedules demand coordination.
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Their examples include scheduling time together, holding partnership meetings beyond logistics, setting shared goals, and making the division of invisible work explicit. The management language—systems, strategy, and priorities—makes relationship practices legible to readers accustomed to applying those ideas at work.
Kashevaroff mirrors professional habits and asks readers to apply the same intentionality to their relationships.
For brands planning a campaign
Brands serving busy professionals could build a campaign around realistic routines for protecting connection amid demanding schedules.
The posts show a short-form LinkedIn style built around direct reframes, examples, and practical lists.
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One post also promotes The Alchemy Intensive, a four-day couples program described as a luxury experience, and points to a related blog post about engagement priorities. Ask for the blog’s full content and the intensive’s curriculum before planning a collaboration.
Kashevaroff adapts a recurring theme—intentional partnership—to brief social posts and a promoted in-person program.
For brands planning a campaign
A prospective collaboration can consider both short educational content and live experiences, while treating the intensive as an existing offering rather than assuming its curriculum or availability.
Felicia Kashevaroff's posts identify one business relationship: they are the founder of Tend Task, a relationship-coaching business for busy couples.
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The only other named commercial context is the venue where they host their own couples intensive, a booking rather than a brand partnership. Ask whether they have sponsorship, affiliate, client, or investment relationships not mentioned in the posts.
Tend Task
Owned business
Felicia Kashevaroff signs their posts as founder of Tend Task, a business that helps couples find more balance and connection in busy lives.
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They promote the same practice through a blog post on engagement preparation and a February couples intensive. Their posts show ownership; ask for company size, client numbers, and revenue.
Kashevaroff says they are hosting The Alchemy Intensive, their own four-day program limited to ten couples over Valentine's weekend, at the Ritz-Carlton Bacara.
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Ask whether the hotel has a sponsorship, endorsement, or commercial partnership with the event.
Kashevaroff's material is short and navigable: list-driven LinkedIn posts turn ideas about partnership into practices couples can try.
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Two engagement posts make the case for treating the engagement period as a window for building habits, not just planning a wedding, and list the priorities they return to elsewhere.
The fairness-paradox post is the one to read when household and emotional labor are the live issue; it also offers the clearest example of their method, moving from a named pattern to everyday scenes.
The perpetual-conflict post is the most practical entry point, with small rituals such as a nightly question and a six-second hug.
Recurring subjects include partnership design, invisible labor, engagement preparation, and response systems for conflict that cannot be solved away.
The comparison below points to two writers working adjacent ground: the load carried by working parents and the role relationships play in a good working life.
Trifan makes a similar move to Kashevaroff in writing about invisible labor, but on a different stage.
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Reflecting on the latest Devil Wears Prada film, Trifan names what they call the invisible architecture of family life — school schedules, emotional labor, sick days, childcare gaps, guilt, logistics — and argues that the professional world talks about ambition as if everyone carried the same load. Both writers treat the split between visible and invisible work as the real subject, and both land on systems, support, and boundaries rather than sacrifice as the answer.
Trifan writes from inside event production and AV, addressing individual professionals; another post makes an industry argument about venue AV pricing and the Encore IPO. Kashevaroff addresses the couple as the unit of change, turning the same observation into partnership design: who carries the mental load, whose career bends, and which rituals hold logistics and love together.
Schin writes about relationships as the infrastructure of a working life.
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Promoting his book Can You Relate?, he argues that the quality of your life rarely rises above the quality of your relationships — with God, with others, and with yourself — and writes for people who want a full life, not just a busy or successful one. That audience overlaps with Kashevaroff's, who asks ambitious couples to bring career-level intentionality home.
Schin's frame is personal and faith-inclusive, and much of his material targets business owners and leadership mindset, including a conversation about limiting beliefs with a NeuroCoach. Kashevaroff stays focused on the couple relationship, grounds claims in relationship research such as Gottman's finding that most conflict is perpetual, and gives readers concrete practices rather than a mindset argument.
For a relationship coaching or couples wellness collaboration, Felicia Kashevaroff's posts point to a niche-fit placement rather than a reach-first placement: their LinkedIn profile shows 1,068 followers as of October 9, 2026, and five posts speak to newly engaged or busy professional couples about premarital preparation, fairness in household labor, and partnership systems.
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That makes the audience plausibly relevant for a co-branded article or workshop on intentional relationship design. Before committing to a campaign targeting people with specific professional attributes, ask for recent post-level reach and engagement, plus audience survey results or platform demographics for comparable couple/professional topics; the follower count alone cannot verify geography, age, gender, occupation, employer, or seniority.
LinkedIn followers
1068
LinkedIn account record attached to the posts · 2026-10-09
Felicia Kashevaroff's five LinkedIn posts present them as an ICF-certified relationship coach, researcher, and founder of Tend Task.
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They promote their own offerings—a blog post and “The Alchemy Intensive,” described as four days for up to 10 couples at the Ritz-Carlton Bacara over Valentine's weekend—not brand sponsorships.
The posts specify no deliverables, exclusivity, approval steps, or rates for outside-brand work, and include no media kit, sponsor policy, rate card, or partnership inquiry page.
Buyers should ask Kashevaroff directly about collaboration scope, pricing, and approvals.
The posts do show the substance a collaboration could draw on: research-referenced educational writing about partnership design, the division of household and mental labor, and communication under pressure, as well as an existing live-event format a brand could conceivably build around.
A couples-wellness or relationship-coaching company wants a co-branded article and live workshop for engaged or dual-career professional couples, built around intentional relationship design. The brand supplies the distribution list and platform; Kashevaroff supplies the subject expertise and teaching framework.
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Reasons
The brief's core subject aligns with Kashevaroff's work. In the post 'Just got engaged? Here's what your MBA didn't teach you about partnership strategy' (30 December 2025), they argue that strong partnerships are designed rather than accidental. They contrast wedding logistics — venue availability, vendor pricing, timelines — with the questions that shape a marriage: what partnership are you building, who carries the mental load, who gives up career ground. The post names four levers for a co-branded piece: inherited family patterns, communication that holds under pressure, an intentional split of visible and invisible work, and small recurring rituals.
The brief's audience matches the audience in the posts. Kashevaroff writes explicitly to couples who are ambitious and busy, and to what they describe as successful CEO couples (10 June 2025): schedule time to connect, hold partnership meetings that go beyond logistics, redistribute invisible labour, protect time together as a business priority, and set shared goals. A wellness brand targeting professional couples can use that register directly.
A campaign seeking a co-branded article and workshop matches formats already in use. The posts include short educational pieces, a referenced longer blog post, and a paid live event — The Alchemy Intensive, described as four days at the Ritz-Carlton Bacara, limited to ten couples, over Valentine's weekend (11 December 2025). A co-branded article and workshop fit that range.
The material offers named concepts and research anchors that give co-branded content more than general advice: the fairness paradox and its three life-stage examples (25 August 2025), and John Gottman's figure that 69% of relationship conflicts are perpetual (2 July 2025). These give a joint piece a defensible hook and practical takeaway.
The strongest angle for a partner is the contrast Kashevaroff already uses: career planning gets rigorous treatment while partnership planning gets a checklist. The contrast is reusable almost as written.
Verdict
Strong fit. Kashevaroff's posts support this kind of campaign, which closely matches how they write and what they already sell.
What to confirm
The posts show no partnership programme, media kit, rate card, sponsor policy, or inquiry page. Ask directly about fees, deliverables, exclusivity, approval rights, and turnaround.
The Alchemy Intensive post gives no year or booking details. Confirm availability around the event directly.
Kashevaroff has 1,068 LinkedIn followers, observed 9 October 2026. This is a niche expertise placement, not a reach placement. Ask for audience demographics before committing if they matter to the buy.
The post about the engagement window attributes the claim to 'marital horizons theory' without a citation, and the Gottman figure is named but not linked. Source these claims properly or drop the theory label from a co-branded article.
When to choose a specialist
A consumer brand with a mass-reach objective wants paid creator promotion: a set number of short-form video posts within a four-week window, measured on impressions, click-throughs, and promotional-code redemptions.
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Reasons
All five posts are text posts; none shows video, short-form clips, or performance data for either. If the campaign requires video output, ask Kashevaroff to confirm video capability and provide relevant performance data.
The only audience figure available is 1,068 LinkedIn followers, observed 9 October 2026; the posts provide no per-post reach, engagement, or impression data. Ask for performance data before assessing or committing to a reach guarantee.
The posts document no sponsorship offer, rate card, deliverable list, or approval process. Agree commercial terms in writing before planning a paid placement.
The writing is educational and research-referenced, framed around decisions couples make, and the one commercial call to action in the material points to Kashevaroff's own programme. A discount-code brief would strain that voice.
The material covers relationship dynamics for couples — engagement preparation, invisible labour, and recurring conflict. It does not cover general consumer goods, leaving a product-led brief without subject overlap.
Verdict
Poor fit as scoped. The objective, format, and measurement all sit outside what the posts show.
What would change the verdict
Reframe the brief away from promotional reach and towards value-add content — for example, a co-branded explainer or workshop on shared household labour for a brand in the household, caregiving, or family-finance space, where the fairness-paradox material is directly relevant.
Confirm video capability and request per-post performance data if the brand genuinely needs short-form output.
Agree commercial terms in writing before planning any paid placement.
A worked campaign example
Campaign angle
'The Fairness Audit' — a co-branded article and a 60- to 90-minute workshop session for engaged and dual-career couples, run with a couples-wellness or coaching brand. The promise is narrow and testable: by the end, each couple has named the invisible work in their household and chosen one response system to try for thirty days.
Deliverables
One co-authored long-form article, published on the brand's site and promoted from Kashevaroff's LinkedIn account.
One live workshop session, with a completed example worksheet and a blank version for participants to fill in and use outside the session.
Three short LinkedIn posts from Kashevaroff's account, drawn from the article's sections.
Measurement
Workshop registrations and attendance; worksheet completion; participants reporting one named pattern and one chosen practice at thirty days. No conversion benchmarks are published for this creator, so set targets against the brand's own list performance, not creator reach.
Open items
Agree fees, exclusivity, approval rights, and turnaround directly.
Confirm whether the co-branded piece may link to Kashevaroff's own paid program and whether the brand may cite the Tend Task affiliation.
Confirm dates and availability, including around The Alchemy Intensive, whose year and booking details are not stated in the post.
Structure
Opening: the engagement contrast. Career planning gets rigorous treatment; partnership planning gets a checklist. Kashevaroff's own line—that couples ask about venue availability and vendor pricing when they should be asking what partnership they are building—opens the piece. If using the marital-horizons framing, cite the underlying research or drop the label.
Diagnostic: the fairness paradox. Three life-stage examples from the 25 August 2025 post become a self-scoring checklist: who handled vendor emails during wedding planning; who manages school logistics and who is the fun parent once children arrive; who coordinates ageing parents' medical appointments and who makes the financial decisions. The reader names the pattern before being asked to change it.
Reframe: not everything is solvable. Gottman's 69% figure is the pivot from solving conflict to strengthening the response to it. Attribute the figure by name and, where possible, link the source.
Practices: a short, cheap-to-try list drawn from the 2 July 2025 post—asking what made you feel loved today before sleep, a six-second hug before the day separates you, clear roles and rhythms so no one quietly burns out, and a shared structure for hard conversations.
Close: Kashevaroff's own engagement prompt—what patterns are you establishing—used as the handoff to workshop registration rather than a hard sell.
Why this angle
Kashevaroff's posts make the strongest and most specific argument: couples who believe in equality still slide into traditional roles, then explain the slide away as personality. They turn that argument into something a reader can act on rather than a general appeal about communication.
Pick Don Schin when the same co-branded article and workshop need a broader frame than couple-level partnership.
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In a 17 December 2025 post, Schin says most people do not struggle for lack of talent, discipline or ambition, but because their relationships are misaligned.
They describe Can You Relate? as deliberately not a marriage book, a leadership book or a how-to-fix-people book.
A 17 August 2026 post carries the idea into business: past a certain point, the next constraint is not strategy, marketing or operations but the owner.
Schin discusses limiting beliefs and subconscious patterns with a NeuroCoach.
That makes them the stronger choice when the brand's list is business owners, franchise operators or leaders, and the deliverable is an interview or conversation rather than a couples exercise.
Schin is also the better match if the brand is comfortable with an explicitly faith-inclusive register: the 17 December post names God first in its list of relationships.
What the brand gives up is couple-level specificity.
Don Schin's posts address individuals and owners on relationships in general; they do not cover engagement preparation, the division of invisible household work or conflict between partners—the subjects a wellness campaign aimed at couples needs.
There is also less to build a workshop around: the posts point to a book and a recorded conversation, not a teaching framework with exercises.
A co-branded piece on intentional partnership design would need most of its structure from the brand.
Felicia Kashevaroff's posts offer three life-stage examples of one pattern—wedding planning, young children and ageing parents—while Schin's offer a principle and a book link.
Anca Platon Trifan becomes the better choice only if the campaign itself changes.
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In a 6 May 2026 post, Trifan argues that culture romanticises ambition that demands constant absence.
They distinguish working women generally from working mothers, who carry school schedules, sick days, childcare gaps, emotional labour and the mental load on top of everything else.
A 2 June 2026 post brings the same production-world authority to venue AV economics: the fee structures and restrictions locked in before a planner can influence them, and what Encore's IPO filing may mean for the industry.
If the brand's audience is working parents in event, production or technical industries, or the offer is a workshop on designing work so life can still fit, Trifan is the closer match.
The material also draws on 24 years of operational experience, a different kind of authority from coaching.
For a couples-wellness campaign, this is a subject mismatch.
There is no partnership framework, relationship research or material for two people making joint decisions; the posts focus on the individual professional and the employer, not the couple.
A workshop built on them would teach work design and boundary-setting, not intentional partnership design.
The posts also offer no household or engagement content to repurpose as a relationship exercise.
Choosing Anca Platon Trifan means rewriting the campaign's promise, audience and outcomes, not simply substituting one name for another.
Mary Harper is not an alternative for a campaign aimed at couples seeking wellness.
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The two posts cover educator preparation and workforce funding.
A 9 July 2026 post examines the Learning Policy Institute's design principles for teacher preparation and their implications for early childhood, EC–6, special education and bilingual programs in Texas.
A 28 July 2026 post explains a Texas Workforce Commission scholarship grant awarded to the Children's Learning Institute and what it makes possible for CDA credentials, apprenticeships and degrees.
If the brand's audience were teacher preparation programs, early childhood employers or state workforce partners, and the offer were a policy explainer or professional-development session, Harper would be a strong match on subject and credibility.
For a couples-wellness brief, the campaign's core material is absent.
There is no relationship content, material for couples or individual partners, or teaching framework readers could apply at home.
The audience is professional and institutional—preparation leaders, faculty, accreditation teams and policy partners—so a co-branded article placed with a couples list would reach the wrong readers, and a workshop exercise would have nothing to build on.
Choosing Mary Harper replaces the decision rather than trading one strength for another within the same brief.
Five LinkedIn posts written by Felicia Kashevaroff and published between 10 June 2025 and 30 December 2025 cover engagement preparation, the division of household and emotional work, recurring conflict, and routines for busy professional couples.
Kashevaroff had 1,068 followers on LinkedIn as of 9 October 2026.
The posts do not include the long-form blog post and couples retreat program they name, any video or short-form content, per-post reach or engagement figures, audience demographics, or any partnership terms, rate card, or media kit.
The posts cite marital horizons theory and John Gottman's finding that 69% of relationship conflicts are perpetual; these figures are reported as the posts state them, without the underlying studies.
