Dana Alfirevic works on retail and mixed-use development opportunities, including The Villages at Rocky Mount, and hosts networking events for Charlotte’s commercial real estate and business communities.
Most useful for retail leasing at The Villages at Rocky Mount and Charlotte commercial real estate networking events.
Best for
A restaurant franchise or retailer seeking Eastern North Carolina locations and Charlotte broker contacts.
Not for
A software vendor wanting sponsored video explainers, a rate card, and tracked demo signups.
Key takeaways
The Villages at Rocky Mount plans 500-plus apartments, 115-plus townhomes, and 100-plus acres of retail.
Dana Alfirevic invites retailers, restaurants, and franchise groups to discuss tenant mix.
They led an H7 Network happy hour and presented The Villages at Rocky Mount.
Check first: Confirm their formal job title, earlier work, audience analytics, and project figures.
Main ideas
Commercial real estate runs on in-person relationships across industries · A mixed-use project is a tenant-mix problem, not just a construction milestone · Networking events put live projects in front of the room
Event sponsorship or company presence at Charlotte networking nights · Sponsored presentation slot at a hosted happy hour · Retail leasing and tenant placement at The Villages at Rocky Mount
Dana Alfirevic’s LinkedIn posts focus on retail and mixed-use development in North Carolina and on bringing Charlotte’s commercial real estate and business communities together.
The clearest example is The Villages at Rocky Mount: they describe the planned homes, amenities and retail space, and invite retailers, restaurants and franchise groups to discuss the tenant mix.
Other posts show them hosting career and business networking events, sharing project updates at industry gatherings, and connecting with commercial real estate professionals beyond Charlotte.
The feed also has a personal community note: after a NAWIC Charlotte meeting, they ask how people balance work with rest and hobbies.
Follow for project and event updates, and a view of how local networking and retail development intersect.
Ask about their formal job title and earlier work if those details matter to your decision.
Alfirevic’s posts connect a development opportunity with the people and conversations that may shape it.
Updates on The Villages at Rocky Mount describe the proposed retail setting and identify the operators being sought; event posts show them sharing project news with local business and CRE audiences.
The examples make the work more concrete than general networking commentary.
Other posts show a broader industry network and occasional interests beyond leasing, including a question about work-life balance.
The posts document stated plans and activity, not completed deals or independently verified project details.
Dana Alfirevic treats commercial real estate as a relationship business, using networking events to connect CRE with banking, B2B sales, insurance, recruiting, construction, and workplace services.
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Their priorities include finding the right tenants for mixed-use retail projects—especially The Villages at Rocky Mount—sharing practical lessons on leasing and buildouts, connecting career seekers with hiring managers, and using a Charlotte base to reach national deal flow. They also ask the network about work-life balance and self-care.
Commercial real estate runs on in-person relationships across industries
Dana Alfirevic’s posts frame CRE networking as a cross-industry activity, not a closed broker circuit.
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Events bring commercial real estate together with banking, B2B sales, commercial insurance, recruiting, workplace solutions, and construction. The formats vary—lunch meetings, happy hours, a careers night, a pickleball evening—but the message is consistent: professionals in relationship-driven fields should meet in person, not just online.
The H7 Network happy hour, NAWIC Charlotte lunch, CCIM networking event, Commercial Real Estate Lunch & Learn, Charlotte CRE & B2B Careers Networking Night, and Pickleball & Business Connections all follow this pattern.
The formats range from traditional sit-down events to pickleball, but the cross-industry guest list stays consistent.
A mixed-use project is a tenant-mix problem, not just a construction milestone
Dana Alfirevic pitches The Villages at Rocky Mount in leasing terms: what is being built, who it is for, and which retail, restaurant, and franchise concepts are still needed.
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The post gives retailers numbers and access details to assess fit, and makes a specific ask for inline retail space and outparcel opportunities.
A project update lists 500+ market-rate apartments, 115+ planned townhomes, trails, parks, green space, national retailers already committed, and retail along a corridor with access to US-64 and I-95. Dana says the team is working with retailers, restaurant operators, franchise groups, and commercial real estate professionals on the tenant mix, then closes with “Let’s make a deal.”
Networking events put live projects in front of the room
Dana Alfirevic uses event appearances to share a current project and ask for introductions or deals.
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That gives a general networking room a clear focus: retail leasing.
At an H7 Network happy hour, Dana led the event, thanked sponsors Andrea and Aaron Parks for their presentation on “Reimagining Employee Benefits in a Changing Marketplace,” and shared an update on The Villages at Rocky Mount, including available inline retail and outparcel opportunities. At a CCIM event, they closed with a hope to “bring some deals to the table along the way” and used #BringMeDeals.
Practical lease education is worth sharing with the network
Dana Alfirevic reports practical takeaways from industry events, including tenant buildouts and the questions a business should ask before signing a lease.
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They attend, listen, and translate the session into guidance for the network.
At a Commercial Real Estate Lunch & Learn, Dana wrote about learning from experienced professionals on tenant buildouts and pre-lease questions.
Sarah DoBroka organized the event; Tim Finein and Branson Bowen shared their insights.
At a NAWIC lunch, Dr.
Lexi Lain spoke about managing stress and maintaining health.
A Charlotte base can reach national deal flow and an Eastern North Carolina project
Dana Alfirevic’s networking content centers on Charlotte, while their flagship leasing project is in Rocky Mount, about an hour east.
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They use Charlotte events to promote the development and note that the CRE community reaches far beyond the metro.
A CCIM recap says Dana met people from Dallas, Los Angeles, Utah, and Detroit. They also share updates on The Villages at Rocky Mount at Charlotte events, including an H7 happy hour, NAWIC lunch, and Lunch & Learn.
The posts pair a Charlotte-area audience with a project and deal network that extend beyond the region.
Work-life balance and self-care are fair topics for a CRE audience
Dana Alfirevic brings personal topics into a professional account.
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One post asks the network how they balance careers with rest, hobbies, and personal interests, and whether they make time for hobbies outside work. The question puts wellbeing on the agenda for CRE and construction contacts.
The NAWIC Charlotte lunch post ends with that question after Dr. Lexi Lain’s talk on stress and health.
This post shows what kind of development Dana Alfirevic is actively leasing and why a retail brand might care.
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It offers the clearest example of the project work behind their name.
Dana Alfirevic details The Villages at Rocky Mount in eastern North Carolina: 500+ market-rate apartments, 115+ townhomes planned, trails, parks and green space, plus retail along a major growth corridor with access to US-64 and I-95.
The post says national retailers are already committed and that they are working with retailers, restaurant operators, franchise groups and commercial real estate professionals on the tenant mix.
It closes with “Let’s make a deal.”
For brands planning a campaign
Retail leasing partners can use this post to assess the project’s scale, target tenant categories and corridor access. It offers a concrete starting point for a campaign around mixed-use retail expansion in the Carolinas.
Dana Alfirevic runs a Charlotte business networking group and pitches a specific retail project to the room.
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The post shows how their event and leasing work connect.
Dana Alfirevic describes leading a Charlotte Networking Knowledge Powered by H7 Network happy hour, welcoming new business owners and professionals, and thanking sponsors Andrea and Aaron Parks for presenting on “Reimagining Employee Benefits in a Changing Marketplace.” They also shared an update on The Villages at Rocky Mount, calling it a $100 million mixed-use development with available inline retail space and outparcel opportunities.
For brands planning a campaign
This post presents Dana Alfirevic as an event leader who brings a development to business owners and professionals in person. A brand could explore sponsorship or co-hosting ideas that pair networking with a retail leasing message.
This post shows how Dana Alfirevic stays close to leasing mechanics.
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Its educational angle could support a campaign that helps retailers or tenants make better location decisions.
Dana Alfirevic attended a Commercial Real Estate Lunch & Learn and wrote about learning from experienced professionals on tenant buildouts and questions businesses should ask before signing a lease. The post also notes that they shared updates on The Villages at Rocky Mount and thanks Sarah DoBroka, Tim Finein and Branson Bowen for organizing and speaking.
For brands planning a campaign
A leasing campaign could use the tenant buildout angle to reach businesses comparing locations or preparing to sign. The post suggests Dana Alfirevic engages with practical tenant questions as well as project promotion.
This post shows that Dana Alfirevic’s network extends beyond the local market and that they are interested in sourcing deals.
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Dana Alfirevic describes a CCIM networking event as a reminder of how connected and diverse the commercial real estate community is, noting conversations with people from Dallas, Los Angeles, Utah, Detroit and other places. They hope “to bring some deals to the table along the way” and use the hashtag #BringMeDeals.
For brands planning a campaign
This post signals a national commercial real estate network and an explicit deal-oriented posture. A partnership evaluation could explore introductions or referral potential beyond Charlotte; ask for examples of closed deals.
This post shows what Dana Alfirevic discusses beyond project updates.
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The work-life balance question presents them as an industry participant, not just a leasing voice.
Dana Alfirevic attended a NAWIC Charlotte lunch meeting, heard Dr.
Lexi Lain speak on calming stress and maintaining health, and shared updates on The Villages at Rocky Mount.
The post also asks the network how they balance career with rest, hobbies and personal interests, or whether they focus more on self-care and recharging.
For brands planning a campaign
The post reaches women in construction and commercial real estate professionals, pairing a wellness and work-life balance theme with retail development. A brand could test an employer-brand or industry-community angle; ask whether Dana Alfirevic offers sponsored formats.
This post shows that Dana Alfirevic runs events with sponsorship slots.
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It names the audience, venue, date, co-host and sponsorship route.
Dana Alfirevic announces the Charlotte CRE & B2B Careers Networking Night at Sugar Creek Brewing Company on Thursday, June 18, 6:30–9:00 PM.
The event is for professionals exploring career opportunities, recruiters and hiring managers, business owners, and CRE and B2B professionals.
They host it with Cam Fields, and the post says limited sponsorship opportunities may be available for recruiters, hiring teams and B2B companies.
For brands planning a campaign
This is the clearest direct sponsorship opportunity in Dana Alfirevic's posts. Recruiters, B2B companies and commercial real estate brands can see the intended audience and how to pursue sponsorship: message Dana directly.
The event spells out what Dana Alfirevic is doing and how newcomers can join.
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Its specific format sets it apart from a typical CRE panel or happy hour.
Dana Alfirevic hosts Pickleball & Business Connections on Tuesday, October 27, 5:30–7:30 PM at Freedom Park in Charlotte.
The event is for Charlotte commercial real estate professionals and related industries, business owners and advisors.
No pickleball experience is required, spots are limited, and RSVP is required by LinkedIn message or email to dana@falcondevelopment.net.
For brands planning a campaign
This post shows a lighter, activity-based networking format that a brand could sponsor or use for client entertainment. The email address also connects the event work to Falcon Development, a relevant detail when evaluating the commercial relationship.
Dana Alfirevic's most detailed recurring subject is leasing retail space in mixed-use projects, with The Villages at Rocky Mount the clearest example.
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Posts describe it as a roughly $100 million development with 500+ market-rate apartments, 115+ planned townhomes, trails, parks, green space, and retail along a growth corridor with access to US-64 and I-95. Dana says national retailers are already committed and that the team is working with retailers, restaurant operators, and franchise groups on inline space and outparcel opportunities.
Project updates include specific numbers, highway access, and the tenant categories being recruited, making the leasing ask concrete rather than a general brand message.
For brands planning a campaign
For a retail leasing partnership in the Carolinas, the posts show an active pipeline and a stated need for retail, restaurant, and franchise concepts. That makes co-marketing or tenant introductions a stronger fit than broad awareness activity.
Most of Dana Alfirevic's posts recap or promote Charlotte-area gatherings: an H7 Network happy hour, a NAWIC Charlotte lunch, a CCIM networking event, a Commercial Real Estate Lunch & Learn, a CRE and B2B careers night at Sugar Creek Brewing, and a Pickleball & Business Connections evening at Freedom Park.
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The events bring together commercial real estate, banking, B2B sales, commercial insurance, recruiting, workplace solutions, and construction.
Each post names the venue or host organization, the intended audience, and often the speakers, giving brands a clear sense of the room before they commit.
Sponsorship is explicitly invited for the careers night and acknowledged for the H7 happy hour, making it a documented option for those formats. The pickleball evening has limited spots and requires an RSVP.
For brands planning a campaign
A brand can join a recurring calendar of in-person Charlotte events with a defined professional audience, or provide a speaker instead of a standard sponsored post.
One post promotes a Charlotte CRE and B2B Careers Networking Night for professionals exploring new opportunities, recruiters and hiring managers seeking talent, and business owners looking to expand their networks.
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It also invites recruiters, hiring teams, and B2B companies to sponsor and have a presence during the evening.
For brands planning a campaign
A recruiting, employer-brand, or talent-focused campaign is a plausible fit: the audience includes hiring-side and candidate-side participants in the same room.
Dana Alfirevic reports what attendees learned, not just who was there.
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Examples include a Lunch & Learn on tenant buildouts and questions businesses should ask before signing a lease, and a NAWIC talk by Dr.
Lexi Lain on managing stress and health alongside a demanding career.
Posts also use deal-ready language, including "Let's make a deal" and a hope of bringing deals to the table.
For brands planning a campaign
Content on lease and buildout decisions, or broker and tenant wellbeing, suits a sponsorship or speaking partnership aimed at tenants, brokers, and construction professionals.
One post asks the network how they balance career with rest, hobbies, and personal interests, and whether they make time for hobbies outside work.
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The question is aimed at CRE and construction contacts, not a general audience.
For brands planning a campaign
The audience is invited to respond, so a campaign asking members to share their working practices is likely to land better than a one-way product announcement.
The networking content is Charlotte-based, while the flagship leasing project is roughly an hour east in Rocky Mount, North Carolina.
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Posts connect the two: project updates are shared with Charlotte groups, and one CCIM recap notes meetings with professionals from Dallas, Los Angeles, Utah, and Detroit, extending the network beyond the immediate metro.
For brands planning a campaign
A Carolinas-focused retail partnership matches both parts of the footprint, pairing a Charlotte professional network with an Eastern North Carolina development seeking tenant introductions.
Dana Alfirevic's posts describe a working business relationship with Falcon Development on the Villages at Rocky Mount project and an event-hosting relationship with H7 Network.
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Other names appear as event organizers, speakers, venue hosts, and photo credits rather than as brands Dana advertises or works for.
The posts don't identify any paid sponsorship, affiliate arrangement, or client contract.
Ask Dana to clarify whether the Falcon Development relationship is employment, ownership, or client work.
Falcon Development
Disclosed partnership
The Villages at Rocky Mount, a mixed-use development in Rocky Mount, North Carolina, with more than 500 market-rate apartments, 115-plus townhomes, and retail along US-64 and I-95, is the project Dana Alfirevic returns to across these posts.
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One post calls it “a project I'm working on with Falcon Development” and describes roughly $100 million in scope; others invite retailers, restaurant operators, and franchise groups to ask about inline retail space and outparcel opportunities.
Dana also provides a Falcon Development email address for event RSVPs.
The posts don't clarify whether the relationship is employment, ownership, or client work; ask Dana to specify the connection.
Dana Alfirevic hosts the Charlotte Networking Knowledge happy hour “Powered by H7 Network,” welcoming new business owners and professionals and introducing a sponsor presentation on reimagining employee benefits.
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The post identifies the group the event is held under, but doesn't describe membership terms, a formal affiliation agreement, or payment.
Dana Alfirevic’s posts follow two intertwined threads: a calendar of Charlotte-area commercial real estate gatherings and progress updates on The Villages at Rocky Mount, a mixed-use development being leased in Eastern North Carolina.
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Event posts name the venue, host organization, speakers, and intended audience, helping readers judge whether a subject or partnership is worth following.
Project posts offer the most concrete detail: they describe the apartment, townhome, and retail mix; highway access; and the specific retail, restaurant, and franchise concepts still being recruited.
They end with a direct request for introductions.
Read the project updates first for substance, then the event recaps for a view of the professional community around it.
One post steps back from deal talk to ask the network how they make time for rest and hobbies alongside a demanding career.
Commercial real estateRetail leasingMixed-use developmentCommercial real estate networkingCareer networking and hiringLease and buildout educationWork-life balanceIn-person networking eventsCharlotte, North CarolinaEastern North Carolina
Shakiva Pierre, Esq.
Pierre builds a commercial real estate practice in public, writing about investing intentionally in professional relationships, continuing legal education, staying engaged with the real estate community, and moving from residential work into commercial real estate disputes and transactions.
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Both accounts mix event recaps with practice-specific guidance for clients and colleagues.
Pierre writes as a New York attorney focused on landlord-tenant matters, transactions, and litigation. Dana Alfirevic writes from the development and leasing side, recruiting tenants and running networking events in the Carolinas.
Kuo teaches brokerage judgment through specifics, including a tenant improvement allowance negotiated from $50 to over $100 per square foot.
Read more
They also describe evaluating decisions as a landlord, tenant, investor, and business owner. Both accounts explain why a lease or location choice matters rather than simply announcing a deal.
Kuo shares negotiation and strategy lessons for tenant representation and site selection clients in Las Vegas. Alfirevic posts project-specific leasing updates and event invitations for a mixed-use development in Eastern North Carolina.
Tulibaski posts regularly to help commercial real estate clients weigh decisions, pairing market signals with plain takeaways about underwriting and lease analysis and naming specific properties, sizes, and prices.
Read more
Both write for owners, tenants, and investors in a defined region.
Tulibaski regularly analyzes the Fargo industrial, office, and retail markets, with listings and per-square-foot pricing, and occasionally features members. Alfirevic focuses on networking events and retail tenant recruitment for one development.
Dana Alfirevic’s posts focus on Charlotte-area commercial real estate, retail leasing, mixed-use development and professional networking.
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For a Carolinas retail-leasing campaign, request recent LinkedIn audience analytics on geography and engagement, plus documented audience survey results or another source covering commercial real estate roles and seniority.
Dana Alfirevic's posts show two partnership routes for brands: sponsoring or taking a company presence at the Charlotte networking events they host, and retail leasing at The Villages at Rocky Mount, the mixed-use development they are working on with Falcon Development.
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Both are arranged person to person.
Ask directly about rates and availability.
The event side is the clearest offer.
The Charlotte CRE & B2B Careers Networking Night announcement says limited sponsorship or company-presence slots "may be available" for recruiters, hiring teams, and B2B companies seeking contact with Charlotte-area professionals, and asks interested companies to message directly for details.
The H7 Network Charlotte happy hour shows what a sponsor slot can look like in practice: sponsors Andrea and Aaron Parks delivered a presentation to the room while they led the event.
The retail side is leasing, not content sponsorship.
The Villages at Rocky Mount is described as a mixed-use project with 500-plus market-rate apartments, 115-plus townhomes, walkable trails and green space, national retailers already committed, and active demand for retailers, restaurant operators, and franchise groups, including inline space and outparcel opportunities near US-64 and I-95.
Event sponsorship or company presence at Charlotte networking nights
Buyer requirement
Arranged directly with Dana Alfirevic, who asks sponsors to message them to work out details.
The Charlotte CRE & B2B Careers Networking Night announcement describes "limited" sponsorship or company-presence slots aimed at recruiters, hiring teams, and B2B companies seeking to reach Charlotte-area professionals in commercial real estate, banking, B2B sales, insurance, and recruiting.
Brands should expect to negotiate placement and visibility case by case rather than choose from a published package.
Sponsored presentation slot at a hosted happy hour
Buyer requirement
Dana Alfirevic hosts and leads the event, while the sponsor supplies and delivers a presentation.
At the H7 Network Charlotte happy hour, sponsors Andrea and Aaron Parks presented "Reimagining Employee Benefits in a Changing Marketplace."
Brands planning this format should prepare presentation content and expect an introduction to the room.
Ask Dana about slot limits, timing, and cost.
Retail leasing and tenant placement at The Villages at Rocky Mount
Buyer requirement
Aimed at retailers, restaurant operators, and franchise groups rather than media sponsors.
The project is positioned along US-64 and I-95, with inline retail space and outparcel opportunities.
Dana Alfirevic says they work with retailers, restaurant operators, franchise groups, and brokers to shape the tenant mix alongside already-committed national retailers.
Brands should bring a specific concept, target market, and space need for a fit assessment.
A restaurant franchise group or expanding retailer wants three to five locations in Eastern North Carolina along the US-64 and I-95 corridor. It needs a partner who can introduce its concept to a mixed-use developer's tenant mix and put it in front of Charlotte brokers and advisors representing expanding retail and restaurant clients.
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Reasons
Dana Alfirevic is actively leasing retail at The Villages at Rocky Mount, a mixed-use project with 500-plus market-rate apartments, 115-plus planned townhomes, and 100-plus acres of retail, trails, parks and green space along a major corridor with access to US-64 and I-95. Project updates name the tenant categories being recruited: retailers, restaurant operators, franchise groups and brokers, with inline space and outparcel opportunities. That directly suits a concept looking for a Carolina foothold.
The Charlotte event calendar offers a brand repeated, in-person contact with potential buyers. Dana Alfirevic hosts or leads an H7 Network happy hour, a Charlotte CRE and B2B careers night, and a Pickleball & Business Connections evening at Freedom Park, and attends NAWIC, CCIM and Lunch & Learn sessions. Audiences include commercial real estate, banking, B2B sales, insurance, recruiting, workplace solutions and construction professionals—fields where retail site decisions get discussed.
Event sponsorship is a documented option. The careers night post says limited sponsorship or company-presence slots may be available for recruiters, hiring teams and B2B companies, and invites interested companies to message Dana Alfirevic directly. The H7 evening shows a sponsor presentation in practice: sponsors Andrea and Aaron Parks gave a talk while Dana Alfirevic led the event.
The project message reaches beyond one room. Dana Alfirevic presents The Villages at Rocky Mount at Charlotte events and reports on a CCIM event attended by people from Dallas, Los Angeles, Utah and Detroit, giving a Carolina leasing concept local exposure and wider broker awareness.
Caveats
Everything is arranged person to person. The posts include no rate card, media kit, application form or published sponsorship package, so cost, slot limits and lead times must be negotiated.
Project figures and commitments come from Dana Alfirevic's posts and are not independently verified. Before proceeding, ask for confirmation of the 500-plus apartments, 115-plus townhomes and committed national retailers.
The posts publish no audience analytics. Before committing budget, ask for geography, seniority and engagement data.
Verdict
Strong fit for a person-to-person leasing and event partnership. Dana Alfirevic already recruits retail, restaurant and franchise concepts for a specific Carolinas development while running Charlotte networking events.
When to choose a specialist
A national B2B software vendor selling a workplace or HR platform wants a six-month paid creator partnership featuring sponsored video explainers, a published rate card, and tracked demo signups through a unique link or code.
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Reasons
The posts show no software or technology content. The only product-adjacent moment, a presentation on "Reimagining Employee Benefits in a Changing Marketplace," was delivered by sponsors Andrea and Aaron Parks. Dana Alfirevic hosted and introduced the room, a different role from recommending a vendor.
The requested format is absent from the reviewed material. All seven posts are short LinkedIn text updates about events and one development project; none is a video or long-form article, and no second channel appears. A video explainer series would be a new format, not an extension of proven output.
There is no rate card or packaged offer. The clearest sponsorship language says limited slots "may be available" and asks companies to message directly. A vendor budgeting for a six-month retainer needs defined deliverables and pricing; neither is documented.
The posts offer no evidence of conversion capability: no follower demographics, engagement data, survey results, link clicks, lead volume or demo requests. A tracked-signup campaign cannot be assessed without those figures.
Caveats
The posts offer little basis for a software partnership: they show no software content, video work, pricing or campaign results.
Before pursuing a partnership, ask for recent audience analytics by role and geography, results from past sponsored content, and agreed deliverables and pricing.
Verdict
Poor fit based on the posts: neither the required format nor the performance data needed to justify paying for it is present.
A worked campaign example
Angle
A two-part expansion session focused on tenant fit. Dana Alfirevic presents the retail and restaurant space available at The Villages at Rocky Mount, while the franchise group presents its site criteria, target trade areas and opening timeline to the same Charlotte audience of brokers, advisors and business owners.
Brief
A regional restaurant franchise group wants four sites across Eastern North Carolina, two near US-64 or I-95, and has no existing broker relationships in the region.
Premise
Dana Alfirevic already presents The Villages at Rocky Mount to Charlotte audiences and recruits restaurant operators and franchise groups for the project. The campaign can put that existing activity to work for the franchise group's site search instead of launching a generic awareness push.
Steps
Choose a Charlotte event date from the existing network calendar, such as an H7 Network happy hour or a CRE and B2B careers night. Ask Dana Alfirevic directly whether a sponsor or company-presence slot is open, what it costs and what the format allows. The posts say sponsorship is arranged by direct message and slots may be limited, making availability the first gate.
Prepare the franchise group's presentation as the H7 sponsors did: a short talk focused on a decision the room cares about, such as which corridor sites suit which restaurant formats, rather than a brand advertisement.
Ask Dana Alfirevic to include the franchise concept in their update on The Villages at Rocky Mount, alongside the retail, restaurant and franchise categories already mentioned in the posts.
Publish a follow-up post linking the event to the project, naming the concept and its site criteria, and inviting brokers with matching listings to make contact.
Measure qualified introductions and site conversations, not impressions: brokers who bring a matching parcel, follow-up calls and sites toured.
What to check first
Audience analytics by role and geography, so the franchise group knows how many brokers and retail decision-makers are in the room.
Ask for the cost, slot limits and sponsor package details.
Ask whether The Villages at Rocky Mount still has inline or outparcel space available for the concept, and for current leasing terms.
Ask for independent confirmation of the project details; the figures come from Dana Alfirevic's posts.
Why it works
The posts show an active leasing project that needs restaurant and retail tenants, a recurring Charlotte networking format, an accepted sponsor presentation slot and an existing habit of presenting the project to that room. The franchise group gains access to brokers it does not have, while Dana Alfirevic gets another credible concept to offer the development.
Choose Shakiva Pierre when the campaign shifts from filling space to addressing the legal questions a lease creates.
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Pierre launched the Law Office of Shakiva S.
Pierre, Esq.
PLLC on 23 July 2026 and lists residential and commercial landlord-tenant matters, commercial real estate transactions, litigation and dispute resolution, plus contract attorney and appearance counsel work for other firms.
A developer or retail tenant seeking guidance on lease terms, obligations and risk before signing gets it from a stated practice in exactly that subject, backed by close to a decade of New York real estate law, including work at two prominent New York firms and a chair role in the Real Estate Law Section of the Metropolitan Black Bar Association.
Pierre is the better choice when the audience is New York landlords, tenants and real estate lawyers and the goal is advice on legal exposure rather than leasing space.
The tradeoff is the transaction side.
Dana Alfirevic's posts do not mention a retail project, tenant pipeline or Carolinas market activity, so the Carolinas mixed-use leasing partnership loses its central asset: a name personally working on a live development with retail, restaurant and franchise space to fill.
Their professional activity, including Coffee & Cap Rates and the National Diversity in Commercial Real Estate Conference, is attended rather than hosted, so the face-to-face broker room and sponsor presentation slot they document do not appear here.
A brand choosing Shakiva Pierre gets legal depth in another market and has to build the sponsorship route itself.
Choose Cathey Kuo when a campaign needs someone who negotiates the lease rather than someone who fills the project.
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Kuo describes 20 years as a real estate investor and 15 years as a commercial broker in Las Vegas, with a practice focused on tenant representation and site selection for entrepreneurs, operators and owner-users.
That includes helping business owners choose locations and investors structure purchases with long-term intent.
One work detail is specific enough to judge the craft: a tenant improvement allowance negotiated from $50 per square foot to more than $100 per square foot, which Kuo credits to asking better questions and understanding the other side's priorities.
For a restaurant group or expanding company seeking a partner to run the site decision and the lease, that is closer to the task than a project leasing pitch.
The owner, investor, landlord and operator framing also matches the questions a franchise operator actually asks.
The tradeoff is geography and depth of evidence.
Dana Alfirevic's market is Las Vegas, and their two posts show no Carolinas activity, local broker network or event series a brand could join.
Their posts consist of one short LinkedIn post and one short Instagram post, so the leasing method rests on a single documented example.
A brand hiring Cathey Kuo is also hiring a tenant representative, which puts them on the opposite side of the table from a developer's or landlord's leasing mandate.
Resolve that tension before considering a partnership.
Choose Brian Tulibaski when the question is what a local market can support, rather than who should occupy a specific development.
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Tulibaski publishes a recurring Fargo commercial real estate newsletter that starts from a demand signal—in that edition, a national factory-hiring slowdown—explains what it means for local warehouse, flex space and expansion assumptions, and closes with disciplined-underwriting advice.
Each edition carries working inventory: addresses with price and square footage, an off-market rental portfolio with terms, and a recent sale recorded at $332.07 per square foot with a date.
He also profiles local business owners as featured members of a Fargo networking group.
An investor, owner or tenant weighing demand in a market before committing gets more decision material from one issue than from Dana Alfirevic's event recaps.
The tradeoff is that the instrument is wrong for the leasing task.
Brian Tulibaski's stated territory is Fargo, West Fargo, Moorhead and the surrounding North Dakota and Minnesota region, with more than 25 years across office, retail, industrial, multifamily and business sales.
Retail is one of several property types rather than the center of the work, and there is no Carolinas presence.
The posts show no hosted event or sponsor slot, so a retail leasing partnership would give up the face-to-face broker room.
Before committing, ask for audience data and evidence of event access.
This profile draws on seven full LinkedIn posts by Dana Alfirevic: event invitations and recaps, two updates on The Villages at Rocky Mount, and one post asking the network about work-life balance.
The posts name events dated June 18 and October 27 but carry no publication dates; the posts were available in October 2026.
Topics, ideas, relationships, and campaign-fit judgments come from those posts.
The posts do not state a job title or earlier career history, and do not mention books, shows, or audience analytics, so nothing on those points is claimed here.
Three other commercial real estate creators provide a comparison, with dates from December 2025 to October 2026.