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Claudia Asare

Claudia Asare creates The Energy Desk, an educational series that explains energy, power systems, renewable energy, and control systems. Asare's posts use everyday examples and topic-focused episodes, including grid stability and energy transition.

Based on 11 posts · latest Oct 2026
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At a glance

Claudia Asare is most useful for sponsored educational series on grid stability, protection, and renewable integration.

Best for

A power systems training company seeking a sponsored educational series on grid stability and protection.

Not for

Consumer device brands seeking short paid video series with reach and purchase conversions.

Key takeaways

  • Protection coordination is deliberate selectivity, not luck.
  • As renewable and distributed resources grow, grid stability is increasingly a control problem.
  • The energy transition is a national policy choice, not just an engineering one.

Check first: Ask whether Claudia accepts sponsorship and what terms, deliverables, and contact route apply.

Main ideas
Energy education should simplify complex systems without flattening the technical detail · Start with a scene readers recognise, then reveal the principle behind it · Protection coordination is deliberate selectivity, not luck
Read first
The Energy Desk relaunches as five-post episodes: Episode 01, Grid Stability
Sources for this section

What they are known for

Claudia Asare creates The Energy Desk, an educational series about energy, power systems, renewable energy and control systems.

  • Its episodes group five projects around a focused theme: the first covered grid stability, and the second turned to the energy transition, including Ghana’s energy choices.
  • In this material, they explain engineering through approachable questions and examples, from why a power fault affects one street but not the next to why a fan cools a person without cooling the room.
  • Their work also connects technical subjects to broader energy issues, including renewable integration and policy.

Asare makes technical ideas easier to grasp without stripping away engineering detail.

  • In the protection-coordination explainer, a familiar outage illustrates why relays act at different speeds; the post then explains ANSI device functions and backup protection.
  • The fan example takes the opposite route: it starts with an everyday misconception, explains heat transfer and evaporation, and ends with a practical energy-use tip.
  • Across both, the method is to begin with a concrete question, explain the mechanism and show what it means in practice.
  • The series also moves beyond technical explainers, from grid operation to the energy transition and Ghana’s policy choices.
  • Readers looking for clear introductions to energy and power systems can follow the series for its explanations and its links between engineering concepts and broader energy questions.
Sources for this section

Ideas and priorities

Claudia Asare’s distinctive contribution is a public teaching approach to energy and power systems: start with a familiar scene, name the engineering principle, and show how it changes what readers understand or do.

Read more

The Energy Desk is organised into episodes of five linked projects, with a recurring flyer and direct prompts to readers. Its recurring themes include protection coordination as deliberate selectivity, grid stability as an increasingly complex control problem under renewable and distributed generation, the energy transition as a policy story relevant to Ghana, and everyday efficiency as a matter of correcting how people picture a device.

Energy education should simplify complex systems without flattening the technical detail

Claudia Asare describes The Energy Desk as a space to share knowledge, educate, inform and make energy conversations simpler, clearer and more accessible.

Read more

The posts put that priority into practice: they open with familiar situations, define the relevant engineering terms, and close with a question or prompt to share. The series is designed as recurring public teaching, not occasional commentary.

After 11 projects, Claudia Asare announced that The Energy Desk would move to episodes, each covering one focused area across five projects and featuring a signature flyer.

  • Episode 01 focused on Grid Stability.
  • Its launch post asked working professionals what “grid stability” means to them and what comes to mind.

The format shifted from standalone numbered projects to themed episodes, making the teaching easier to follow across a run.

Read original

Start with a scene readers recognise, then reveal the principle behind it

A recurring teaching method starts with a familiar moment, then names the engineering idea behind it.

Read more

This lets Claudia Asare introduce selectivity, ANSI device functions or heat transfer without leading with jargon, while giving readers a concrete reason to care about the concept.

The fan post opens with a familiar scene: switching on a fan on a hot afternoon.

  • It explains that the fan does not lower room temperature; it speeds up sweat evaporation and replaces the warm air layer around the body, making the person feel cooler.
  • A post on protection uses the same structure to explain a distribution-line fault: one street goes dark while the next street’s lights do not flicker.

Read original · Original 2

Protection coordination is deliberate selectivity, not luck

Claudia Asare explains that an outage stops where it does because protection functions are set to act at different speeds.

Read more

The device closest to the fault gets the first chance to clear it; the upstream device is deliberately slower and acts as backup only if needed. The post explains ANSI/IEEE C37.2 device numbers as protection functions, not physical relays: 51 for time overcurrent, 50N/51N for ground overcurrent, and 67 for directional overcurrent on ring-fed networks or near embedded generation.

A fault on a distribution line can break insulation or cause a cable joint to fail.

  • One street loses power immediately, but two streets away, the lights do not even flicker.
  • The explanation is time grading: the closer 51 function trips faster, while the upstream 51 function waits.
  • If the closer device fails, the upstream device disconnects a larger section as backup.

The post notes that older electromechanical systems often used one physical relay per function, while a single digital relay or IED can now run several functions, each with its own settings and trip logic.

Read original

As renewable and distributed resources grow, grid stability is increasingly a control problem

Claudia Asare presents grid stability as dependent on control systems, not just generation capacity.

Read more

Episode 01 covered what grid stability means, what happens when supply and demand fall out of balance, how distributed energy resources are changing grid operation, and how control systems support renewable energy integration.

The fourth post in the Grid Stability episode recaps earlier topics, then asks how everything stays under control as more renewable energy connects. It directs readers to a linked article on control systems for renewable energy integration and notes that one more post remains before the episode finale.

After closing the grid-stability episode, the series moved to Episode 02, The Energy Transition, expanding from technical operations to policy and national energy choices.

Read original · Original 2 · Original 3

The energy transition is a national policy choice, not just an engineering one

Claudia Asare frames the energy transition as a broader conversation, spanning the changing global energy landscape, renewable energy, the Paris Agreement, COP and the choices shaping Ghana’s energy future.

Read more

The series moves beyond equipment-level explanations into policy and strategy.

Episode 02, The Energy Transition, opens by thanking readers who followed Episode 01 and introducing the first project, The Changing Global Energy Landscape, through a linked article. The post promises more across the episode and focuses the discussion on Ghana’s energy future.

Read original

Everyday efficiency starts with correcting how people picture a device

Claudia Asare shows how a common appliance can teach a principle by separating its actual behaviour from the feeling it creates.

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A fan feels as if it cools a room, but the engineering explanation is that it improves heat transfer from the body. That distinction matters for using energy well.

The fan post explains that leaving a fan running in an empty room does not make it cooler: the motor adds heat and uses electricity without improving anyone’s comfort.

  • The practical takeaway is to direct the fan at people and switch it off when leaving.
  • Sometimes the solution is to change how we interact with an environment, not the environment itself.

Read original

Sources for this section

Start with their work

The Energy Desk relaunches as five-post episodes: Episode 01, Grid Stability

Explains what The Energy Desk is and how it is organised — a clear entry point for anyone new to Claudia Asare who wants to understand the format before reading individual posts.

Read more

Claudia Asare announces that, after 11 projects, the series is moving into Episodes.

  • Each episode covers one focused area of energy, power systems, renewable energy, or control and automation through five projects, each with a signature flyer.
  • The post names Episode 01 as Grid Stability, explains that the aim is to make energy conversations simpler and more accessible, and asks working professionals what 'grid stability' means to them and what comes to mind.
  • The structure establishes a recurring series with a visual identity and discussion prompt, rather than a one-off explainer.

For brands planning a campaign

A sponsor can attach to a themed episode — five posts on one buyer-relevant subject — rather than a single mention. The closing question also creates a natural, non-salesy slot for a sponsored discussion prompt or comment thread.

Control systems for integrating renewable energy into the grid

Shows how an episode is sequenced, moving readers from a general concept to the technical machinery that makes it work.

Read more

Presented as the fourth post in the maiden Grid Stability episode, the piece recaps what the series has covered — what grid stability means, what happens when supply and demand fall out of balance, and how distributed energy resources are changing grid operation.

  • It then poses the remaining question: how does everything stay under control as more renewable energy connects to the grid?
  • The answer is in a linked article on control systems for renewable energy integration.
  • The post notes that one more post will follow before the episode finale.
  • The running narrative gives readers a clear route to a deeper dive, framing the technical subject as a natural question raised by the earlier posts.

For brands planning a campaign

The handoff to a full article creates a clear long-form sponsorship slot for a training provider: the post sets up the audience and framing, while the linked deep dive can carry a module, course, or downloadable asset.

Why one street loses power while the next stays lit: protection coordination

Answers a question newcomers can picture — why a fault blacks out one street and spares another — while teaching the protection vocabulary that matters to power-systems training buyers.

Read more

The post opens with a concrete scene: a fault on a distribution line leaves one street without power, while two streets away the lights do not even flicker.

  • It explains the outage boundary as deliberate selectivity and coordination, with protection functions set to act at different speeds so the device closest to the fault clears first.
  • It introduces ANSI device numbers under ANSI/IEEE C37.2, noting that a code such as 51 identifies a protection function rather than a physical relay, and that a single digital relay or IED can run several functions with their own settings.
  • The post gives plain-language reasons for time grading, ground-fault functions 50N/51N, and directional overcurrent 67 for ring-fed networks and embedded generation, then returns to the living-room view: the limited outage is a sign the protection system worked.

For brands planning a campaign

A strong candidate for a sponsored teaching series aimed at engineers.

  • The post names specific device functions and standards that map directly to training modules, certification content, or relay and protection product education.
  • It also demonstrates that Claudia Asare can introduce technical terms without losing a general reader.

The fan that cools you, not the room

Answers an everyday question — does a fan actually lower room temperature? — and shows how Claudia Asare corrects a common misconception while teaching heat transfer and energy efficiency.

Read more

Starting with the familiar act of switching on a fan on a hot afternoon, the post explains that a fan does not remove heat from the room.

  • It speeds up evaporation of sweat from the skin and replaces the warm air layer around the body, so the person feels cooler while the room temperature is largely unchanged.
  • A fan left running in an empty room adds heat from its own motor and consumes electricity without improving anyone's comfort.
  • The post closes with a practical habit — direct the fan at people and switch it off when leaving — and the principle that sometimes the fix is to change how we interact with an environment rather than the environment itself.

For brands planning a campaign

Useful for appliance, utility demand-side, or energy-efficiency campaigns focused on behaviour change rather than product specification. The post carries a consumer-facing efficiency message without dropping the engineering explanation.

Episode 02 opens on the energy transition and Ghana's energy choices

Shows where the series goes after grid stability, extending its scope from technical concepts to policy and national energy strategy.

Read more

Claudia Asare thanks readers who followed Episode 01 and introduces Episode 02, The Energy Transition.

  • They describe it as a bigger conversation, spanning the changing global energy landscape, renewable energy, the Paris Agreement, COP, and choices shaping Ghana's energy future.
  • The opening post, The Changing Energy Landscape, is delivered through a linked article, with more promised across the episode.
  • The post acknowledges messages and engagement, using the episode framing to move readers from equipment-level topics to policy-level ones.

For brands planning a campaign

Relevant to briefs on policy, transition strategy, or regional energy markets — for example, a sponsored episode for an organisation selling to utilities, regulators, or development-finance audiences in West Africa.

Sources for this section

Topics and approach

Posts cited for each topic
Recurring subjects and formats a brand can plan around5
Publishes themed episodes of five linked projects3
Explains power-system concepts through a household scene2
Grid stability and the integration of renewable and distributed resources2
Energy transition framed through Ghanaian and international policy1

Explains power-system concepts through a household scene

Claudia Asare often opens with an everyday situation, then names the engineering principle behind it.

Read more

In one post, a fault on a distribution line cuts power to one street while the next stays lit.

  • The post then explains selectivity and time grading, the ANSI/IEEE C37.2 device numbering system, 51 (time overcurrent), 50/51N (ground overcurrent) and 67 (directional overcurrent), and why an upstream device is set to act more slowly as backup.
  • A second post applies the same approach to a fan: it moves heat away from the body through faster sweat evaporation rather than lowering room temperature, so running it in an empty room wastes electricity.

Opens with a concrete scene—an outage or a hot afternoon—then introduces the named concept or standard term and explains how it changes what a reader sees or does.

The fan post covers household efficiency, not grid engineering, showing the method works for both consumer- and engineer-facing subjects.

For brands planning a campaign

A sponsored module can reuse this scene-first structure: start with the fault or appliance, then introduce the relay function or setting. The protection post shows the format can handle technically specific material, including ANSI device numbers, without losing a general reader.

Examples: Source 1 · Source 2

Publishes themed episodes of five linked projects

The Energy Desk moved from standalone numbered projects to episodes: after 11 projects, project 12 opened Episode 01, Grid Stability.

Read more

Each episode explores one theme across five projects, with a recurring flyer as the series identity.

  • Later posts follow that structure; one is the fourth post in the Grid Stability episode and links back to earlier coverage.
  • Episode 02, The Energy Transition, is introduced the same way.
  • Posts close with a recurring tagline and state a Wednesday publishing cadence.

One theme per episode, five projects per episode, a recurring visual identity and a public invitation for readers to share their views.

For brands planning a campaign

A five-part sponsored series can use the existing episode format. Each project stands on its own while building on the others, making the format suited to a staged release.

Examples: Source 1 · Source 2 · Source 3

Grid stability and the integration of renewable and distributed resources

Episode 01 covered grid stability directly: what it means, what happens when supply and demand fall out of balance, how distributed energy resources are changing grid operation, and how control systems support renewable-energy integration.

Read more

The episode close asks readers what comes to mind when they hear the term grid stability.

The posts explain concepts rather than present case studies. Ask for utility data, project results or named deployments if those are needed for the campaign.

For brands planning a campaign

This is the closest match to a brief seeking educational content on grid stability for engineers. A proposal can point to the existing episode as evidence that Claudia Asare teaches these concepts and can extend the same treatment to protection, inverter-based resources or control topics.

Examples: Source 1 · Source 2

Energy transition framed through Ghanaian and international policy

Episode 02, The Energy Transition, is introduced as covering the changing global energy landscape, renewable energy, the Paris Agreement, COP and the choices shaping Ghana's energy future.

Read more

Its first project is described as The Changing Global Energy Landscape.

For brands planning a campaign

For a campaign that needs a West African policy frame, this episode links international climate processes to local energy decisions. A sponsored series on grid stability can sit within this wider transition narrative.

Examples: Source 1

Recurring subjects and formats a brand can plan around

The subjects cluster around power-system protection and reliability, grid stability and distributed resources, renewable integration and control systems, energy transition policy with a Ghana focus, and everyday energy efficiency.

Read more

The format is consistent: short prose explainers with subheads, emphasised key terms, hashtags for the series and topic, and a closing line inviting readers to share or reply. The series tagline, Energy Systems, Unpacked, appears on multiple posts.

The five posts include no sponsored or commercial content. Ask how paid integrations would be labelled and disclosed.

For brands planning a campaign

A partner can request a defined set of explainers on one theme and expect a uniform format, a named series identity and a reader prompt at the end. The run is easy to schedule and brand without redesigning the page.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Sources for this section

Brands and businesses

The five posts name no external sponsor, client, affiliate, or investor.

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The only commercial identity is The Energy Desk, Claudia Asare’s weekly educational series on energy, power systems, control and automation, and renewable energy.

  • They present it as their own space for sharing knowledge, not as a client, sponsor, or partner arrangement, and disclose no brand relationship.
  • Two posts reference outside technical material: the ANSI/IEEE C37.2 device-numbering standard used for protection functions and linked full articles that continue each episode.
  • Neither names a company.
Sources for this section

Topics and similar creators

Claudia Asare's public work is The Energy Desk, a series that explains energy and power systems by starting with a familiar situation and naming the engineering behind it.

Read more

Episode 01, Grid Stability, covers what grid stability means, what happens when supply and demand fall out of balance, how distributed energy resources change grid operation, and how control systems support renewable integration.

  • A standalone post on protection coordination explains selectivity, time grading and ANSI/IEEE C37.2 functions such as 51 for time overcurrent, 50/51N for ground overcurrent, and 67 for directional overcurrent on ring-fed networks and near embedded generation.
  • Episode 02, The Energy Transition, widens the frame to the changing global energy landscape, renewable energy, the Paris Agreement, COP and the choices shaping Ghana's energy future.
  • Each episode follows a repeating structure: one theme, five linked projects, a signature flyer, emphasised key terms, a closing tagline and a question inviting readers to reply.
  • Expect a Wednesday cadence; the linked articles provide the full treatment of each project.
Power system protection Grid stability Renewable energy integration Energy transition Everyday energy efficiency Control systems Power systems engineering Episodic post series Scene-first explainer Power and energy engineers Energy professionals

Nilesh Samel

Teaches industrial control and automation on LinkedIn in a practical-explainer style, covering PLC logic, SCADA alarms, interlocks and control-layer intelligence through numbered lists and plain language grounded in plant-floor situations.

Read more

The subject is factory automation and manufacturing payback, not electric power systems.

  • Posts center on plant audits, client outcomes and a company offer, making them commercial capability content.
  • By contrast, Claudia Asare's series is educational rather than offer-led.

Read original · Original 2

Riccardo Sai

Works on communication for the energy transition and purpose-led organisations, arguing that specific, human detail moves people while mission statements and 2050 targets do not.

Read more

The writing carries a single story or metaphor through each post.

The craft is narrative and communication strategy rather than engineering explanation.

  • Sai writes from an agency position about how organisations should tell their story and closes with an invitation to get in touch.
  • Claudia Asare, by contrast, explains how a grid or an appliance actually works.

Read original · Original 2

Bhekumuzi Dean Bhebhe

Addresses Africa's energy transition, clean energy technologies, battery recycling and storage, framing the central problem as scaling rather than invention.

Read more

Combines systems-level argument with an invitation to act, including a published opinion piece.

Focuses on innovation ecosystems, partnerships, investment, who owns the technology and profits, and innovation-challenge announcements aimed at founders aged 15 to 35. Claudia Asare, by contrast, explains technical concepts in protection, stability and control.

Read original · Original 2

Sources for this section

Audience

Claudia Asare’s LinkedIn posts focus on energy and power systems, including grid stability, protection, and renewable-energy integration.

Read more

The subject matter suits a sponsored series explaining grid concepts to engineers. Before booking, request recent audience analytics for geography and other available demographics, results for comparable technical posts, and documentation of viewers’ engineering roles, employers, or seniority if those factors matter to the campaign.

Sources for this section

Partnership options

The five posts are Claudia Asare’s own Energy Desk posts.

Read more

They describe no sponsorship policy, rate, deliverable or contact route, so a buyer should ask whether Claudia accepts sponsorship and what terms apply.

  • The Energy Desk runs as themed episodes, each built from five projects released weekly on Wednesdays.
  • Each project pairs a LinkedIn post with a full written article.
  • Episode 01 covered grid stability; Episode 02 covered the energy transition.
  • From Episode 01 onward, the series has used a recurring flyer design as its visual identity.
  • The posts are short teaching pieces that explain power-system concepts through familiar situations, such as why a fault blacks out one street but not the next, or why a fan feels cooling even though it does not lower room temperature.
  • A power systems training company could propose a sponsored educational series in an established format; it should ask about commercial terms and the review and approval process.
Sources for this section

Campaign fit

A campaign to shortlist

A power systems training company seeking a sponsored educational series on grid stability and protection is a strong match for Claudia Asare.

Read more

The subject is already central to their posts: Episode 01 of The Energy Desk covered what grid stability means, what happens when supply and demand fall out of balance, how distributed energy resources are changing grid operation, and how control systems support integrating renewable energy.

  • The protection coordination post goes further into training-relevant material, explaining selectivity and time grading, the ANSI/IEEE C37.2 device numbering system, time overcurrent (51), ground overcurrent (50N/51N) and directional overcurrent (67), and that a code such as 51 identifies a protection function rather than a physical relay, so one digital relay or IED can run several functions with separate settings.
  • Each explanation opens with a scene a reader can picture — a fault that blacks out one street while the next stays lit — then names the technical concept and explains what it changes.
  • That approach suits a sponsor that needs engineers to understand a concept and general readers to stay engaged.
  • The publishing structure also suits a five-project series on one theme: a recurring flyer as the series identity, a Wednesday release cadence, an article linked from each post, and a closing question that invites working professionals to reply.
  • A sponsor can attach to a whole episode rather than a single mention, and the linked article is a natural place to direct readers to a course or module.
  • Claudia Asare's posts do not state a sponsorship policy, rate, deliverable or disclosure practice; agree on terms, approval steps and paid-content labelling.
  • Audience information is limited to a follower count, so decide whether to proceed based on subject fit and format, not measured reach.

When to choose a specialist

A consumer device brand seeking a short paid video series measured on reach and direct purchase conversions within one quarter is a poor match based on Claudia Asare's posts.

Read more

They are written LinkedIn posts with linked long-form articles, released weekly; they show no video, image or downloadable deliverables and report no view counts, engagement results or audience demographics, so reach and conversion targets cannot be projected.

  • The single consumer-facing piece, the fan post, corrects a misconception about heat transfer and encourages a practical habit — turn the fan off when leaving a room — rather than steering anyone toward a product, so it does not support a purchase-conversion claim.
  • They also publish on one channel, limiting delivery of a multi-platform video campaign.
  • A second poor match is any campaign aimed at verifying corporate credentials, such as an employer, certification or utility client list: the posts show teaching and series structure, not a professional record, and the audience section flags that geography, job roles and seniority are unmeasured.
  • Either campaign could be reworked: turn the video campaign into a text explainer episode with no performance guarantee, subject to audience analytics and agreed commercial terms; pursue the credentials campaign only after collecting primary evidence of that record.
  • As presented, both should be declined or renegotiated.
A worked campaign example

Take the training company's request for a sponsored episode and build it as one episode in the existing format: protection coordination for engineers working with relays and settings.

  • Five projects, one theme, released on the Wednesday cadence, each a short teaching post linking to a full article.
  • Project 1: why a fault blacks out one street and spares the next, teaching selectivity and time grading, and why the upstream device is set slower so it acts only as backup.
  • Project 2: what a device number actually means, using 51 as the worked example to distinguish a protection function from a physical relay, and what changes when one IED runs several functions with their own settings.
  • Project 3: ground faults and the 50N/51N functions, explaining why they are tuned differently because ground fault currents can be far smaller than phase fault currents.
  • Project 4: directional overcurrent, 67, on ring-fed networks and near embedded generation, where a fault can be fed from more than one direction and a simple overcurrent function cannot tell front from back.
  • Project 5: coordination once inverter-based resources are on the network, ending with the question the sponsor's own training would answer next.
  • Write each post in the style of Claudia Asare's existing posts: open with the reader's situation, name the standard term, then explain what it changes for someone setting or specifying protection.
  • Close each post with the reader question the series already uses, and place the sponsor's course, module or downloadable asset in the linked article rather than the post body.
  • Before booking the campaign, agree on sponsorship terms and deliverables; establish a labelling and approval process for paid content; request audience analytics covering job roles, seniority and geography, since the sponsor is buying an engineering audience it cannot yet verify; and decide who is accountable for the linked articles, which carry most of the technical weight.
Sources for this section

Who else to consider

Nilesh Samel

Choose Nilesh Samel over Asare when the sponsored series needs to cover control-layer work on a plant floor rather than the public grid, and the sponsor wants teaching framed as a numbered checklist of fixes and outcomes.

Read more

The posts list seven shopfloor automation tricks: interlock a pump start behind flow feedback; tag every trip cause in PLC logic so unknown faults stop appearing; insert timers between heavy loads; log runtime by batch against OEE with timestamps; turn SCADA alarms into automatic notifications or adjustments; add remote access for round-the-clock visibility; and train operators on signal interpretation rather than button presses.

  • The same account frames the year's work around measured results, naming 15% cost savings from interlock-tuned logic, 30% faster decision loops from predictive dashboards and 20% downtime, 15% energy-waste and 30% fault-resolution reductions.
  • For a training buyer whose engineers configure interlocks and interpret alarms, this is closer to the daily task than a grid-stability explainer.

The subject shifts from transmission and distribution to factory automation.

  • Claudia Asare's posts do not cover grid stability, selectivity, time grading, device numbers or protection coordination, so a series on those topics would draw on adjacent expertise rather than the sponsor's stated curriculum.
  • Both posts are signed to a named automation business: one closes by asking whether a factory stacks up, and the other invites a conversation about what every plant leader should track.
  • The quoted percentages describe unnamed clients, so a sponsor buying neutral instruction gets vendor framing alongside it.
  • Audience and engagement data were not provided; ask for them if verified engineering reach matters.

Examples: Source 1 · Source 2

Riccardo Sai

Choose Riccardo Sai over Asare when the technical content is settled and the campaign's problem is that engineers understand the series but nobody outside that group remembers it.

Read more

The posts focus entirely on how energy and purpose-led organisations tell their story.

  • One follows a shirt whose low red logo keeps being read as a stain, then argues that organisations should build communication around that small, specific detail instead of the mission statement or the 2050 target.
  • It names the idea after Roland Barthes and describes the organisations worked with as grid balancing, renewable energy and child protection.
  • The other draws a hard line between stories that give hope, build loyalty and unite customers and employees around a mission, and generic stock footage, amateur video and AI-generated content that make every clean energy brand look the same.
  • A training company with strong material but a series that reads like every other explainer gains a communications specialist here.

Neither post names a protection function, a device number, coordination, grid stability or control systems in any technical sense.

  • A sponsor that must certify engineers on grid protection loses subject depth entirely and would need Asare or another technical voice alongside.
  • The posts sit upstream of the audience: one addresses companies in the energy transition, NGOs and purpose-led brands, and both end with a service ask — drop a line, or a closing question to the reader.
  • This is a pitch for communications work, not a teaching module the sponsor can license as curriculum.
  • If the sponsor's measure is whether engineers can explain selectivity after the series, this alternative will not move that number.

Examples: Source 1 · Source 2

Bhekumuzi Dean Bhebhe

Choose Bhekumuzi Dean Bhebhe over Asare when the series needs to argue why the transition matters economically in African markets, and the sponsor wants the content to travel through policy and innovation networks rather than reach working engineers directly.

Read more

The posts attack a specific thesis: Africa does not have an innovation problem but a scaling problem, and mining lithium, cobalt, manganese and graphite means little if the patents, manufacturing, companies and profits are built elsewhere — possessing the ingredients is not owning the recipe.

  • The same material describes work with an energy policy centre and an Africa-focused innovation lab on a hackathon for 15-to-35-year-olds building battery management systems, off-grid storage, electric mobility, battery recycling and clean cooking technologies, and asks readers to register and apply before a stated deadline.
  • A sponsor who wants the grid conversation opened on industrial policy, local content and next-generation storage gets a policy-facing voice that the technical explainers do not provide.

The centre of gravity moves away from how the grid works.

  • Claudia Asare's posts do not explain stability, protection or control, so an engineer-facing curriculum on grid stability and protection would need the technical series this alternative does not supply.
  • The format is campaign-shaped rather than evergreen teaching: one post is a funding and application call with a deadline and registration link, and the other is an opinion piece inviting researchers, innovators, investors, universities and policymakers to reply.
  • That points the output toward awareness and convening rather than a module a sponsor can hand to trainees.
  • Ask for sponsorship terms, disclosure practices and audience analytics if they affect the buying decision.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Completed brief: sponsored protection coordination episode for a power systems training company

Completed brief: reworking a consumer video request into a text explainer

Completed brief: a credentials-led request that should be declined

Sources for this section

Research methodology

  • This profile draws on five posts published by Claudia Asare on LinkedIn as part of The Energy Desk: the announcement that the series was moving into five-project episodes and the opening of Episode 01, Grid Stability; a mid-episode post on control systems for integrating renewable energy; a standalone explainer on protection coordination, selectivity and ANSI/IEEE C37.2 device functions; a post on why a fan cools a person without cooling a room; and the opening of Episode 02, The Energy Transition.
  • This profile is dated 9 October 2026.
  • The posts themselves carry no publication dates, and the posts do not include the full articles, flyers, images and video they link to.
  • The discussion here is based on the post text.
  • Two posts each by Nilesh Samel, Riccardo Sai and Bhekumuzi Dean Bhebhe are also referenced here, and comparisons describe only those posts.
  • Several gaps stay open: the posts do not state engagement figures or audience demographics, sponsorship terms, rates or disclosure practice, and they do not describe earlier signature work such as books, businesses or a professional record beyond The Energy Desk.