Brenda Soucy

Their point: businesses still need someone to connect suppliers, freight, documents, costs and problem-solving.

In a post about customs brokers, Soucy asks who chooses the Incoterm, checks commercial documents and landed cost, coordinates transport, and troubleshoots delays. They present fractional support as work alongside—not a replacement for—the broker.

Read original

Their proposed response is to organize the work into procedures the team can keep using, rather than treat each shipment as a one-off.

Soucy lists freight quotes, shipment tracking, paperwork and broker follow-up as tasks that accumulate for an owner, then describes coordinating shipments and creating SOPs as part of fractional import/export support.

Read original

The example shows how to explain compliance through concrete actions.

Soucy's post on a temporary Canadian surtax for certain canned vegetables identifies classification, origin and supporting documents as checks, and warns that declarations may be verified or reassessed.

Read original

The post is an event announcement; ask for a recap of what was discussed at the event.

In promoting a Small Business Week roundtable, Soucy highlights a sample question about customs documents, export permits and logistics infrastructure for entering new markets.

Read original

Soucy maps the point when import/export work starts consuming more of a growing business owner’s time: arranging freight, tracking shipments, managing paperwork, following up with the customs broker and troubleshooting problems.

• The proposed answer is fractional support to coordinate shipments, establish procedures and create SOPs the team can keep using.
• The useful distinction is between building a workable process and simply stepping in to handle one shipment.

For brands planning a campaign

A strong sample for a small-business brief about fractional trade or logistics support. It gives a campaign a concrete question to explore: can a consultant turn recurring shipment tasks into processes the client’s team can maintain?

It helps readers understand why hiring a customs broker may not cover every coordination and planning task in an import or export operation.

Soucy distinguishes customs brokerage from the wider work of importing and exporting.

• A broker handles the customs entry and related brokerage work; businesses still need to manage decisions such as Incoterms, supplier and freight coordination, document accuracy, landed cost, transportation and what to do when plans change.
• Fractional support works alongside the broker, not as a replacement.

For brands planning a campaign

Useful for a trade-compliance or logistics brief that needs clear role boundaries. A campaign could use this responsibility map to explain what work remains with the importer or exporter after engaging a broker.

It addresses one measure, not customs compliance in general.

In this product-specific alert, Soucy describes a temporary Canadian 10% surtax on certain canned vegetable imports, effective June 27, 2025, for up to 200 days while the Canadian International Trade Tribunal investigated the imports’ impact on domestic producers.

• The post identifies affected products and flags practical checks for importers, including classification, origin and supporting documents.
• It states that the surtax is calculated at 10% of Value for Duty and must be declared in CARM using code 8219B in Field 25; it also warns that the CBSA may verify declarations and reassess entries.

For brands planning a campaign

A relevant example for a trade-compliance brief or importer education campaign.

• It shows how a regulatory update can connect a rule to declaration details and documentation checks.
• Use it as a sample of one alert, not as current guidance on the measure.

Soucy shares an announcement for a Small Business Week event built around six expert-led, small-group roundtables.

• Attendees were invited to rotate through short Q&A sessions and seek practical advice on business growth.
• Example questions included what customs documentation, export permits and logistics infrastructure a business needs when entering new markets.
• The post shows trade logistics being discussed as part of a broader growth conversation.

For brands planning a campaign

Relevant to a brief involving local small-business events or expert roundtables. The announcement documents the format and topics; ask what Soucy said at the event and what outcomes attendees achieved if those details matter to the brief.

It separates what a broker handles (the customs entry and related brokerage work) from what stays with the importer: choosing the right Incoterm, coordinating the supplier and freight provider, keeping commercial documents accurate and complete, understanding how tariffs or trade measures affect a shipment, reviewing landed cost, coordinating ocean, air or ground transport, making sure everyone knows who is doing what, and troubleshooting when plans break. The post frames these as decisions that sit before the shipment reaches the border.

Organizes the argument around one distinction: what the broker does versus what the importer still owns. A question list leads into the role.

For brands planning a campaign

Useful for a brief where the company assumes the broker covers compliance. The list defines the scope of a fractional engagement and gives the company a frame for an internal responsibilities audit.

Examples: Source 1

The post positions a fractional import/export specialist who steps in while the team keeps running the business, coordinating shipments, establishing procedures, creating SOPs, and organizing the import/export process into a system the team can continue using.

Uses a before-and-after narrative and a task list to make the problem recognizable before introducing the offer.

For brands planning a campaign

A direct hook for small Canadian businesses at the point when logistics starts consuming owner time. The offer is systems and process handoff, not one-off shipment handling, making it a fit for engagements focused on SOPs and process documentation.

Examples: Source 1

It lists the affected product categories and key compliance points, including how the surtax is calculated, how it is declared in CARM, and that it applies to commercial imports. It then lists actions for importers: review product classifications and origin determinations, check supporting documentation, and expect the CBSA to verify declarations and reassess entries where requirements are not met.

A regulatory summary followed by a numbered compliance checklist and warning.

For brands planning a campaign

Shows how to translate a regulatory change into an importer action list. Fits campaigns or content tied to tariff changes, classification and origin risk, CARM declarations, or cost and penalty exposure.

Examples: Source 1

Among the questions highlighted for the session is one on what customs documentation, export permits, and logistics infrastructure a company needs when exporting or expanding into new markets.

For brands planning a campaign

Documents an in-person education format for early-stage businesses, rather than a review format. Relevant to campaigns seeking a workshop or roundtable presence with small Canadian businesses in the North Bay area.

Examples: Source 1

Brenda Soucy draws a comparison to international supply chains, noting more than 20 years coordinating cross-border supply chains and the shared reliance on preparation, coordination, communication, execution, and trust.

Frames local participation through leadership and teamwork, rather than trade practice or business development.

For brands planning a campaign

Has a limited direct commercial hook, but establishes local presence in North Bay and a leadership-and-teamwork register suited to community or employer-brand collaborations.

Examples: Source 1

The post invites registrations and prompts attendees to bring questions, including how to identify customs documentation, export permits, and logistics infrastructure when exporting or expanding into new markets.

• It appears on their own page as an event associated with them.
• Ask whether they were paid, engaged on contract, or participating as a local expert.

View example

Alim's posts cover SAP GTS implementation and configuration for HMRC CDS; Brenda Soucy's focus on Canadian importer responsibilities, fractional process support, and CBSA/CARM compliance for small businesses.

Read original · Original 2

Amalfitano writes for D2C beauty and apparel brands shipping parcels to the US, Canada, and the EU; Brenda Soucy writes for Canadian SMEs about customs responsibility and fractional logistics support.

Read original · Original 2

Kolb's posts cover on-board courier and hand-carry missions and disruption data; Brenda Soucy's cover importer process ownership, fractional consulting, and a Canadian regulatory measure.

Read original · Original 2

His posts turn tariff and customs changes into concrete checks: matching SKUs to tariff classifications, recalculating landed costs and checking what customers will see at checkout. That makes him a closer fit for a focused assessment of product data and market-specific customs risks.

The posts focus on regulatory alerts and e-commerce, not ongoing import/export operations, team SOPs or shipment coordination. Ask whether the company needs broader fractional support before choosing this narrower focus.

Examples: Source 1 · Source 2

His post explains how to use standard configuration for freight and insurance rates, declaration procedures and preference agreements instead of custom code. That makes him a more direct fit for a technical SAP GTS implementation focused on customs declarations and duty calculations.

The posts concern a specific enterprise software implementation and UK customs, not the broader operational coordination and process-building described in Brenda Soucy’s posts. Ask whether the company uses SAP GTS and needs implementation expertise rather than fractional import/export process support.

Examples: Source 1

His post describes operational disruptions, backup routing, shipment recovery and customer communication; another describes a temperature-controlled Germany-to-Mexico delivery with special security screening. These examples make this a more relevant option for urgent, tightly constrained shipments than for a general process-structuring engagement.

The posts center on specialized on-board courier operations, not routine customs, broker handoffs and shipping procedures for a small importer. Ask whether the need is urgent courier execution before considering this as an alternative for broader consulting.

Examples: Source 1 · Source 2