A worked campaign example
Worked example: a “month-end reporting gap” co-marketing campaign for the finance software company.
Campaign angle. Lead with a failure the buyer recognizes, not with AI. Use the costs already described in the posts: a close of six or seven days, five spent collecting, reconciling and formatting; commentary written late at night under pressure; management seeing the story days after the numbers; and strong analysts used as data clerks. That framing can anchor the campaign's first post and landing page.
Lead asset. Build a co-branded reporting-automation readiness pack, modeled on the template download in the posts. It could include a short checklist for finance leaders to score their close against, using the symptoms already named (static spreadsheets, broken VLOOKUPs, three-day variance comments, no rolling-forecast model), plus a one-page blueprint. The blueprint would cover the three rules for trustworthy automation (code calculates and reconciles every figure, AI writes only the words, and line owners review every comment before it reaches the CFO), the security list (company login with MFA, role-based access, audit trail, review and approval), and the realistic 10-to-14-week first-version timeline.
Second asset. Host a recorded or live build walkthrough demonstrating the vendor's product against the same guardrails, with a developer reviewing code and infrastructure before real data is used. Show the vendor's tool inside a governed process, not as a general AI claim.
Survey angle. The accounts-payable figures in the posts come from the creator's own survey and appear alongside promotion of a named conference. The vendor should either co-produce a new survey and jointly own the data, or cite the existing figures with clear attribution and add original analysis. Reposting the numbers as the vendor's own would be misleading.
Distribution. Use one LinkedIn text post in the creator's established format (short lines, bullets, concrete time and percentage figures, a single link), a newsletter mention if a paid placement exists, and a sponsor, speaking or demo slot at a finance event of the kind the creator already promotes. Treat the newsletter placement as an option to price, not a confirmed channel.
Vendor contribution. Supply subject-matter review of the pack, a sandbox environment for the live demo, and security and legal sign-off on the guardrail claims. Do not promise pipeline numbers or role-verified reach without an audience breakdown.
Buyer path. Drive readers from the template and checklist download to a self-scored readiness result, then to a demo. Before proceeding, ask which paid formats exist, what each placement includes, who approves copy, what the audience figures are based on, and whether a sponsorship package is available. The posts do not describe a purchasable package.