[{"id":"kieran-gilmurray","name":"Kieran Gilmurray","url":"https://b2binfluencer.marketing/creators/kieran-gilmurray/","markdown_url":"https://b2binfluencer.marketing/creators/kieran-gilmurray.md","descriptor":"Kieran Gilmurray writes and speaks about AI, leadership and business transformation, focusing on how organizations use intelligence to make decisions, govern risk and improve how work gets done.","linkedin_followers":28238,"linkedin_url":"https://www.linkedin.com/in/kierangilmurray","youtube_url":"https://www.youtube.com/channel/UCC7PD8C3cLSLS_zpbDZpOZQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/kieran-gilmurray.webp","topics":["artificial-intelligence","ai-governance"],"audiences":[],"verdict":"Most useful for thought leadership on strategic subtraction, AI governance and enterprise intelligence for executive audiences.","best_for":"A consulting firm or leadership campaign that wants frameworks and examples, not product promotion.","not_for":"A risk software vendor seeking sponsored posts, competitor comparisons, demos, tracked links or product-level implementation content.","takeaways":["Strategic subtraction removes work, not budget lines, and tests efficiency, resilience and prominence.","Integration is organisational problem before technical one, as functions can treat same customer differently.","Governance lets intelligence scale; weak or retrofitted governance slows innovation more than strong oversight."],"check_first":"Confirm audience job level, Substack subscriber count, engagement figures and any partnership terms before contacting.","main_ideas":["Strategic subtraction removes the work, not the budget line","Judge removals on efficiency, resilience and prominence together","Governance lets intelligence scale; it doesn't slow it down","Integration is an organisational problem before it's a technical one","AI's real shift is execution, not access to information"],"partnership_formats":[],"partnership_url":null,"brands":["The Executive's Guide to Strategic Intelligence"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"bill-staikos","name":"Bill Staikos","url":"https://b2binfluencer.marketing/creators/bill-staikos/","markdown_url":"https://b2binfluencer.marketing/creators/bill-staikos.md","descriptor":"Bill Staikos writes and advises on customer experience and CX technology. Bill Staikos's work helps business leaders connect customer feedback to operational changes, measure whether those changes work, and make better decisions about CX software and AI.","linkedin_followers":28762,"linkedin_url":"https://www.linkedin.com/in/billstaikos","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bill-staikos.webp","topics":["artificial-intelligence","ai-governance","customer-experience","career-transition"],"audiences":["hr-leaders"],"verdict":"They help leaders connect customer feedback to owners, actions, and measurable proof.","best_for":"A B2B CX software campaign on signal-to-action systems and experience as infrastructure.","not_for":"A consumer retail loyalty brand seeking paid posts with sign-ups or promo-code redemptions.","takeaways":["Customer experience should be infrastructure, not a side program.","Judge CX work by speed to action and proof it worked.","Automated customer actions need a defined way to stop."],"check_first":"Ask whether brand sponsorships are available and confirm deliverables, rates, audience, approval process, and booking contact.","main_ideas":["Customer experience should be infrastructure, not a side program","Judge CX work by speed to action and proof it worked","Automated customer actions need a defined way to stop","AI governance belongs in daily operations, not an annual policy review","Fix customer identity and tagging before layering AI on top"],"partnership_formats":[],"partnership_url":null,"brands":["Birdie","AI, Not KPI","Be Customer Led","My Role Builder","AT&T","OpenAI","Adobe","Publicis","Collibra"],"posts_cited":32,"latest_post":"2026-10-02","similar":[{"id":"tony-ward","url":"https://b2binfluencer.marketing/creators/tony-ward/"},{"id":"buckley-sawyer","url":"https://b2binfluencer.marketing/creators/buckley-sawyer/"},{"id":"paul-cardenas","url":"https://b2binfluencer.marketing/creators/paul-cardenas/"}],"engagement":null},{"id":"charles-e-gaudet-ii","name":"Charles E. Gaudet II","url":"https://b2binfluencer.marketing/creators/charles-e-gaudet-ii/","markdown_url":"https://b2binfluencer.marketing/creators/charles-e-gaudet-ii.md","descriptor":"Charles E. Gaudet II hosts the Beyond 7 Figures podcast and shares practical advice for entrepreneurs on growing businesses, including marketing, attribution, delegation, and operations.","linkedin_followers":33574,"linkedin_url":"https://www.linkedin.com/in/charlesgaudet","youtube_url":"https://www.youtube.com/channel/UCq5kZXqhbTO7GOoYAxaTr3w","photo_url":"https://b2binfluencer.marketing/assets/avatars/charles-e-gaudet-ii.webp","topics":["leadership","sales","startup","b2b-marketing","demand-generation","brand-positioning","marketing-attribution"],"audiences":["b2b-marketers","agency-owners"],"verdict":"Charles E. Gaudet II is useful for B2B growth and marketing insight through podcast interviews and practical frameworks.","best_for":"A B2B podcast or media company wanting a host for practical growth and marketing insight.","not_for":"A consumer brand seeking direct-response sponsorship with guaranteed demographics, fixed deliverables, and a published rate card.","takeaways":["The founder, not the market, is usually the bottleneck.","Platform dashboards give the wrong answer about what is working.","Buyers decide before they talk to sales, so the proof has to be public."],"check_first":"Confirm audience data and whether sponsorship packages, rates, or deliverables exist.","main_ideas":["The founder, not the market, is usually the bottleneck","Platform dashboards give the wrong answer about what is working","Buyers decide before they talk to sales, so the proof has to be public","Build authority first; outbound only works once the brand is warm","The brand should describe what is actually true about the company"],"partnership_formats":[],"partnership_url":null,"brands":["Predictable Profits","Beyond 7 Figures"],"posts_cited":31,"latest_post":"2026-10-02","similar":[{"id":"dorien-morin-van-dam","url":"https://b2binfluencer.marketing/creators/dorien-morin-van-dam/"},{"id":"teresa-lisum","url":"https://b2binfluencer.marketing/creators/teresa-lisum/"},{"id":"adrienne-benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/"}],"engagement":null},{"id":"rob-leon","name":"Rob Leon","url":"https://b2binfluencer.marketing/creators/rob-leon/","markdown_url":"https://b2binfluencer.marketing/creators/rob-leon.md","descriptor":"Rob Leon writes about how managed service providers can design their business, pricing, and services, including practical ways to use AI in small MSPs.","linkedin_followers":3457,"linkedin_url":"https://www.linkedin.com/in/robleon","youtube_url":"https://www.youtube.com/channel/UCfziqzp4RrEHfECSk_U1PvA","photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-leon.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Rob Leon is most useful for MSP owners sharpening client count, pricing, service design, and practical AI adoption.","best_for":"A managed IT services company sharpening its growth and pricing model.","not_for":"A cloud data-protection vendor buying high-reach sponsored content for general SMB owners.","takeaways":["Client count is a design decision, not a sales target.","Price sensitivity is usually offer sensitivity.","AI should start with the work the owner cannot hand off."],"check_first":"Confirm recent platform analytics, Substack subscriber count, and any reader survey.","main_ideas":["Client count is a design decision, not a sales target","Price sensitivity is usually offer sensitivity","The org chart should follow the product","AI should start with the work the owner cannot hand off","Technology isn't the product; the business is"],"partnership_formats":["MSP Strategic Advisory","MSP Ecosystem Advisory"],"partnership_url":null,"brands":["The MSP Playbook","Motorola"],"posts_cited":17,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"varnit-dhoundiyal","name":"Varnit Dhoundiyal","url":"https://b2binfluencer.marketing/creators/varnit-dhoundiyal/","markdown_url":"https://b2binfluencer.marketing/creators/varnit-dhoundiyal.md","descriptor":"Varnit Dhoundiyal analyzes pet-industry companies, markets, and business trends, and shares growth-marketing advice for pet brands. Varnit Dhoundiyal's posts connect market changes to practical questions about positioning, customer acquisition, and retention.","linkedin_followers":8605,"linkedin_url":"https://www.linkedin.com/in/varnitdhoundiyal-petmarketingagency","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/varnit-dhoundiyal.webp","topics":["healthcare","customer-retention","mergers-and-acquisitions"],"audiences":["b2b-marketing-teams"],"verdict":"Varnit Dhoundiyal is most useful for pet-industry market intelligence and positioning questions for B2B brands.","best_for":"A pet brand, agency, or consultancy needing B2B market-intelligence content and positioning arguments.","not_for":"Consumer-facing creator sponsorship, lifestyle endorsement, or product-demonstration campaigns needing media kits, rates, and audience demographics.","takeaways":["Market growth alone does not guarantee growth for an individual brand.","Entering a market is not a strategy; name the share you intend to take.","Germany post cites EUR 6.99 billion market, 10.0 million dogs, 14.4 million cats."],"check_first":"Confirm whether they offer paid partnerships, media kit, rates, audience data, and partnership terms.","main_ideas":["Market growth alone does not create brand growth","Entering a market is not a strategy; name the share you intend to take","Look for growth outside the markets you already watch","Get demand before the shelf","Own more of the customer relationship, not a single transaction"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":31,"latest_post":"2026-10-07","similar":[{"id":"hassan-raza","url":"https://b2binfluencer.marketing/creators/hassan-raza/"},{"id":"mark-milburn","url":"https://b2binfluencer.marketing/creators/mark-milburn/"},{"id":"ryan-graham-donald","url":"https://b2binfluencer.marketing/creators/ryan-graham-donald/"}],"engagement":null},{"id":"chris-dreyer","name":"Chris Dreyer","url":"https://b2binfluencer.marketing/creators/chris-dreyer/","markdown_url":"https://b2binfluencer.marketing/creators/chris-dreyer.md","descriptor":"Chris Dreyer is the founder and CEO of Rankings.io, a legal marketing agency, and host of the Personal Injury Mastermind podcast. Chris Dreyer's work focuses on marketing and business growth for personal injury law firms.","linkedin_followers":38485,"linkedin_url":"https://www.linkedin.com/in/chrisdreyerco","youtube_url":"https://www.youtube.com/channel/UC0Sn0QLAUhKD8l3w98LBJ_A","photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-dreyer.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Chris Dreyer is most useful for practical legal marketing content on intake, follow-up, agency accountability, and firm growth.","best_for":"Agency campaigns aimed at law firm owners and marketing buyers through podcast or webinar content.","not_for":"Consumer-facing local injury firm campaigns seeking a TV or billboard spokesperson.","takeaways":["Improving intake conversion and follow-up may beat simply buying more leads.","Agency reports should connect to CRM, intake, and signed cases, not traffic alone.","Spreading a limited budget across too many channels can hinder growth."],"check_first":"Confirm listener counts, audience job roles, geography, and sponsorship terms before booking.","main_ideas":["Fix intake before buying more leads","Make agency spend prove itself in signed cases","Treat referrals as an operating system, not a sideline","Brand spending still matters, but it has to be tracked","Fix data and ownership before adding AI"],"partnership_formats":["Podcast interview or expert guest collaboration","Co-promoted resource or event placement"],"partnership_url":null,"brands":["Rankings.io","Wildfire Video Group","PIMCON 2026","OpenAI","Personal Injury Mastermind"],"posts_cited":37,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"claudio-klaus","name":"Claudio Klaus","url":"https://b2binfluencer.marketing/creators/claudio-klaus/","markdown_url":"https://b2binfluencer.marketing/creators/claudio-klaus.md","descriptor":"Claudio Klaus hosts Studying Law Around the World, a podcast about legal careers and changes in the profession, including legal technology, AI, and paths beyond traditional practice.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/claudioklaus","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for legal tech thought leadership on AI, junior lawyers, and changing legal careers.","best_for":"A legal technology company building thought leadership for practising lawyers and law students.","not_for":"Direct-response pipeline campaigns needing verified job roles and seniority in large corporate legal departments.","takeaways":["AI raises the value of junior lawyers rather than removing them.","Judgment is the product, and AI does not read a room.","The billable hour rewards slowness."],"check_first":"Ask for recent performance on comparable episodes and documented evidence of listener roles.","main_ideas":["Credentials matter less than communication, and the unwritten rules are the point","AI raises the value of junior lawyers rather than removing them","Judgment is the product, and AI does not read a room","The billable hour rewards slowness","A law degree is a starting point, not a fixed track"],"partnership_formats":["Host-read episode sponsorship"],"partnership_url":null,"brands":["Rev","Law Society of Ontario","Law Society of British Columbia"],"posts_cited":28,"latest_post":"2026-09-16","similar":[{"id":"amy-grubb","url":"https://b2binfluencer.marketing/creators/amy-grubb/"},{"id":"adrienne-benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/"},{"id":"shakiva-pierre","url":"https://b2binfluencer.marketing/creators/shakiva-pierre/"}],"engagement":null},{"id":"max-votek","name":"Max Votek","url":"https://b2binfluencer.marketing/creators/max-votek/","markdown_url":"https://b2binfluencer.marketing/creators/max-votek.md","descriptor":"Max Votek writes about applying AI agents and enterprise software to business operations, including process redesign, implementation, and adoption.","linkedin_followers":3857,"linkedin_url":"https://www.linkedin.com/in/max-votek","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/max-votek.webp","topics":["artificial-intelligence","ai-agents","enterprise-ai"],"audiences":["business-leaders"],"verdict":"Most useful for practical analysis of deploying AI agents and enterprise software inside B2B organizations.","best_for":"B2B SaaS or enterprise software brand seeking a speaker or content partner on AI agents.","not_for":"Consumer brand seeking short-form video creator or paid social lifestyle sponsor.","takeaways":["AI speeds up tasks, but organizations must redesign the work.","When one part of a project gets faster, the bottleneck moves.","Grounding a language model in an ontology cut hallucinations from 63% to 1.7%."],"check_first":"Confirm availability, deliverables, disclosure, and pricing through Customertimes before promising a campaign.","main_ideas":["AI speeds up tasks; organizations must redesign the work","When one part of a project gets faster, the bottleneck moves","Enterprise AI needs business context and guardrails","AI shifts value from tools toward delivered outcomes"],"partnership_formats":[],"partnership_url":null,"brands":["Customertimes","Salesforce"],"posts_cited":37,"latest_post":"2026-09-30","similar":[{"id":"juan-jaysingh","url":"https://b2binfluencer.marketing/creators/juan-jaysingh/"},{"id":"tom-ryan","url":"https://b2binfluencer.marketing/creators/tom-ryan/"},{"id":"mark-bidgood","url":"https://b2binfluencer.marketing/creators/mark-bidgood/"}],"engagement":null},{"id":"alex-g-lee","name":"Alex G. Lee","url":"https://b2binfluencer.marketing/creators/alex-g-lee/","markdown_url":"https://b2binfluencer.marketing/creators/alex-g-lee.md","descriptor":"Alex G. Lee analyzes quantum computing technologies and their potential applications, publishing industry landscapes, competitive comparisons, and white papers on topics such as quantum hardware, fault-tolerant systems, and real-world industry projects.","linkedin_followers":26146,"linkedin_url":"https://www.linkedin.com/in/alexgeunholee","youtube_url":"https://www.youtube.com/channel/UCkERuP7J9mW1tY1dgN_PttQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-g-lee.webp","topics":[],"audiences":[],"verdict":"Most useful as a contract subject-matter expert for quantum computing competitive landscape analyses and white papers.","best_for":"Quantum computing companies needing competitive landscape analyses, sector project maps, or white papers.","not_for":"Paid brand-awareness campaigns for general audiences with defined reach or engagement guarantees.","takeaways":["Compared five trapped-ion companies across six dimensions, assigning each a distinct competitive role.","Mapped roughly 352 Quantinuum patent families into a 16-layer fault-tolerant taxonomy.","Manufacturing and supply-chain landscape groups 97 reported projects across logistics, materials, factory operations."],"check_first":"Confirm audience demographics, client feedback, and recent post engagement for comparable work.","main_ideas":["Real-world problems map to mathematics before they map to quantum hardware","Quantum progress is real at the application level, but broad advantage is not established","No single hardware modality wins; compare them on engineering trade-offs","Competitive analysis should rest on named, repeatable evaluation dimensions","Hybrid orchestration, not replacement: quantum inside an AI, HPC, and data stack"],"partnership_formats":[],"partnership_url":null,"brands":["Super Platform / SuperQ Quantum"],"posts_cited":31,"latest_post":"2026-09-28","similar":[{"id":"chaitanya-challa","url":"https://b2binfluencer.marketing/creators/chaitanya-challa/"},{"id":"alex-pruden","url":"https://b2binfluencer.marketing/creators/alex-pruden/"},{"id":"daniella-pontes","url":"https://b2binfluencer.marketing/creators/daniella-pontes/"}],"engagement":null},{"id":"abrar-hussain","name":"Abrar Hussain","url":"https://b2binfluencer.marketing/creators/abrar-hussain/","markdown_url":"https://b2binfluencer.marketing/creators/abrar-hussain.md","descriptor":"Abrar Hussain is a B2B outbound marketer who builds cold-email campaigns and systems for businesses. Abrar Hussain's posts share campaign tests, targeting and messaging methods, and lessons from running an outbound agency called Signalbound.","linkedin_followers":2469,"linkedin_url":"https://www.linkedin.com/in/abrarhussaingtm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abrar-hussain.webp","topics":["sales","agency-operations"],"audiences":["b2b-founders"],"verdict":"Abrar Hussain is most useful for practical cold-email campaign tests, targeting, messaging, and outbound agency lessons.","best_for":"High-value B2B campaigns with narrow, nameable buyers and no strong search demand.","not_for":"Low-value self-serve products, broad markets, existing search demand, or cost-per-lead volume goals.","takeaways":["They researched restaurant reviews to find signature dishes and used that detail in outreach.","Six angles tested for e-commerce client; strongest spoke to founders considering a sale.","They recommended stopping after five campaigns produced no interested leads."],"check_first":"Ask for recent comparable campaign results and audience details before placing spend.","main_ideas":["Pick a specific buyer with a painful problem, not a broad market label","Test several angles at once and let the winner describe the buyer","Personalization should come from noticing, not generation","Choose channels by acquisition cost and buying behavior, not lead price","Cold email is not dead; lazy cold email is"],"partnership_formats":[],"partnership_url":null,"brands":["Signalbound","Clay","Smartlead","Apollo","Trigify"],"posts_cited":40,"latest_post":"2026-10-05","similar":[{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"},{"id":"amir-faizan-malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/"},{"id":"adam-taylor","url":"https://b2binfluencer.marketing/creators/adam-taylor/"}],"engagement":null},{"id":"nelson-fernandes","name":"Nelson Fernandes","url":"https://b2binfluencer.marketing/creators/nelson-fernandes/","markdown_url":"https://b2binfluencer.marketing/creators/nelson-fernandes.md","descriptor":"Nelson Fernandes is a B2B sales coach who works with salespeople and teams on consultative selling, prospecting, and building a more reliable sales process. Nelson Fernandes's posts describe coaching based on Dave Kurlan’s Baseline Selling framework and work through practical sales situations, from buyer discovery to pipeline reviews.","linkedin_followers":13076,"linkedin_url":"https://www.linkedin.com/in/nelson-fernandes-sales-coach-big-leaps","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nelson-fernandes.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership","b2b-sales","sales-forecasting"],"audiences":["sales-leaders","sales-managers"],"verdict":"Nelson Fernandes is a B2B sales coach useful for consultative selling and Baseline Selling process training.","best_for":"A B2B sales training company or a sales leader hiring for consultative selling method.","not_for":"A consumer brand buying broad reach through sponsored posts.","takeaways":["Make the buyer explain the problem and its cost before you pitch.","Treat sales as a system, not a burst of effort or motivation.","Map the people in the decision, including the quiet ones."],"check_first":"Ask for client references and outcome data, since no post quantifies results.","main_ideas":["Make the buyer explain the problem and its cost before you pitch","Treat sales as a system, not a burst of effort or motivation","Map the people in the decision, including the quiet ones","Differentiate by what you understand about the buyer, not by your credentials","Use AI to speed up sales work, not to remove the human conversation"],"partnership_formats":["Free preview session as the entry point","Multi-week cohort programme","On-site team intensive and sales operating-system installation","Co-branded and co-certified curriculum","Free sales tool as a distribution channel"],"partnership_url":null,"brands":["BigLeaps","Lykis Limited","Dave Kurlan","ObjectiveManagement Group"],"posts_cited":31,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"juliana-j","name":"Juliana J.","url":"https://b2binfluencer.marketing/creators/juliana-j/","markdown_url":"https://b2binfluencer.marketing/creators/juliana-j.md","descriptor":"Juliana Jackson is a data and marketing professional who writes and teaches about analytics, measurement, and turning data into business decisions.","linkedin_followers":14908,"linkedin_url":"https://www.linkedin.com/in/juliana-jackson","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-marketing","attribution","first-party-data"],"audiences":[],"verdict":"Juliana Jackson is most useful for teaching teams to connect analytics and measurement to business decisions.","best_for":"Analytics, measurement or data storytelling workshops for mixed analyst, marketer and business stakeholder teams.","not_for":"Hands-on SQL, GA4 configuration, tool certification or short-form video consumer launches.","takeaways":["Numbers from different platforms need not match; each system measures different things.","Defining a new customer is a business decision, not a tool default.","Analytics and AI work should be judged by whether a decision changed."],"check_first":"Confirm audience includes training buyers or budget holders and ask for recent audience data.","main_ideas":["Numbers that disagree are usually not wrong; they are measuring different things","The definition of “new customer” is a business decision that platforms make for you if you do not","In dealerships and franchises, the attribution gap is an ownership problem, not a tracking problem","Channel and measurement strategy has to follow the business model, not the trade press","The test of analytics and AI work is whether a decision changed, not how efficient it became"],"partnership_formats":["Sponsored newsletter edition","Live session promoted through Substack","Named expert contribution"],"partnership_url":null,"brands":["Jellyfish","Stape","Standard Deviation Podcast"],"posts_cited":18,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"mo-azeem","name":"Mo Azeem","url":"https://b2binfluencer.marketing/creators/mo-azeem/","markdown_url":"https://b2binfluencer.marketing/creators/mo-azeem.md","descriptor":"Mo Azeem writes about applying AI to business operations, especially ecommerce back offices, and about the systems, data, and security needed to make AI useful in practice.","linkedin_followers":9458,"linkedin_url":"https://www.linkedin.com/in/mohammadazeem","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mo-azeem.webp","topics":["artificial-intelligence","ecommerce","agentic-ai","ecommerce-operations"],"audiences":["ecommerce-operators"],"verdict":"Mo Azeem is most useful for explaining AI in ecommerce back-office operations and how agentic RAG systems are assembled.","best_for":"A B2B ecommerce technology brand running a content partnership on AI operations and agentic RAG.","not_for":"A direct-to-consumer lifestyle or fashion brand seeking short-form video product placement and discount-code conversion.","takeaways":["An audit found about 21% of user interactions and conversions missing from Google Analytics.","RAG brings in current information; KAG adds structured relationships and reasoning but needs more design.","Agents' credentials can create security risks when they cross systems."],"check_first":"Confirm sponsorship formats, rate card, disclosure, exclusivity, usage rights, inquiry route, and audience data.","main_ideas":["The back office, not the marketing front end, decides whether an ecommerce business can scale","Competitive advantage comes from the system built around an AI model, not from the model itself","Retrieval and structured reasoning are different jobs, and serious systems need both","Trust, not model capability, is the real limit on AI adoption","Agents break identity and security models that were designed for people"],"partnership_formats":[],"partnership_url":null,"brands":["Golden Sparrow","KST","Magpie Nest","Backona AI"],"posts_cited":35,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"heather-v","name":"Heather V.","url":"https://b2binfluencer.marketing/creators/heather-v/","markdown_url":"https://b2binfluencer.marketing/creators/heather-v.md","descriptor":"Heather Valeri is a business broker and advisor who helps owners value, prepare, and sell businesses, and helps buyers pursue acquisitions. Heather Valeri's posts also cover business growth, exit planning, and entrepreneurship.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/heathervaleri","youtube_url":null,"photo_url":null,"topics":["commercial-real-estate","mergers-and-acquisitions","entrepreneurship"],"audiences":["business-owners"],"verdict":"Heather V. is most useful for practical posts about exit readiness, valuation, financing, and business sale process.","best_for":"A regional M&A advisory or brokerage co-marketing to Southeast owners weighing a sale.","not_for":"A software vendor selling outbound sales automation or cold-email tools through paid placements.","takeaways":["A business is worth what keeps working without the owner.","Failed deals usually break on process or terms, not on price.","What a business is worth and whether its earnings are real are separate questions."],"check_first":"Confirm audience data, reach, pricing, and documentation of owner or M&A decision-maker roles.","main_ideas":["A business is worth what keeps working without the owner","Failed deals usually break on process or terms, not on price","What a business is worth and whether its earnings are real are separate questions","Preparation decides who reaches the closing table","Resilience belongs in the exit plan, not after it"],"partnership_formats":[],"partnership_url":null,"brands":["Meridian Business Advisors","Legacy Builders"],"posts_cited":33,"latest_post":"2026-09-16","similar":[{"id":"stuart-gelb","url":"https://b2binfluencer.marketing/creators/stuart-gelb/"},{"id":"daniel-foley","url":"https://b2binfluencer.marketing/creators/daniel-foley/"},{"id":"kit-moore","url":"https://b2binfluencer.marketing/creators/kit-moore/"}],"engagement":null},{"id":"pj-fetterman","name":"PJ Fetterman","url":"https://b2binfluencer.marketing/creators/pj-fetterman/","markdown_url":"https://b2binfluencer.marketing/creators/pj-fetterman.md","descriptor":"PJ Fetterman is a B2B marketing leader who writes about category creation, marketing strategy, and how to organize marketing teams— including how AI may change the work. A post announcing a role at Manufacturo describes leading brand and digital strategy for a company serving manufacturing industries.","linkedin_followers":3188,"linkedin_url":"https://www.linkedin.com/in/pjfetterman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","recruiting","b2b-marketing","ai-in-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"PJ Fetterman is most useful for category creation and marketing organization design advice.","best_for":"B2B SaaS companies considering fractional CMO or advisory work on positioning and org design.","not_for":"Paid promotional campaigns judged on reach and qualified leads.","takeaways":["Buyers, not vendors, decide what a category is called.","Ask what a category should do for buyers, vendors, and analysts before naming it.","At Plex Systems, Fetterman changed ad language from SaaS ERP to Cloud ERP."],"check_first":"Confirm available commercial offer, sponsorship formats, audience demographics, and post-level reach before contacting.","main_ideas":["Buyers, not vendors, decide what a category is called","Ask what a category needs to do before you name it","Disruption moves what buyers consider safe, and that is where openings come from","Design the marketing organization from the work, not from the org chart","AI cuts across marketing rather than sitting in a function of its own"],"partnership_formats":[],"partnership_url":null,"brands":["Manufacturo","Plex Systems"],"posts_cited":28,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"thiwanka-de-fonseka","name":"Dr. Thiwanka De Fonseka","url":"https://b2binfluencer.marketing/creators/thiwanka-de-fonseka/","markdown_url":"https://b2binfluencer.marketing/creators/thiwanka-de-fonseka.md","descriptor":"Dr. Thiwanka De Fonseka is Komar’s Chief Sustainability Officer, working on sustainability across the apparel brand’s global value chain. Dr. Thiwanka De Fonseka’s public posts discuss practical ways to reduce supply-chain emissions, energy and water use, and waste.","linkedin_followers":7910,"linkedin_url":"https://www.linkedin.com/in/dr-thiwanka-de-fonseka-b8248479","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thiwanka-de-fonseka.webp","topics":["supply-chain","scope-3-emissions"],"audiences":[],"verdict":"Use Dr. Thiwanka De Fonseka to connect factory-level energy, water and waste improvements with apparel sourcing and supplier decisions.","best_for":"An apparel brand or consultancy assessing supply-chain decarbonization and factory energy-efficiency work.","not_for":"A consumer-facing campaign, product launch or effort to drive shopper purchases.","takeaways":["Correcting a dyeing batch repeats its water, chemical and energy use.","Cut avoidable energy demand before sizing costly electrification investments.","Sourcing decisions should weigh carbon performance alongside cost, quality, capacity and lead time."],"check_first":"Confirm audience demographics, engagement results for comparable posts and any commercial partnership format.","main_ideas":["Cut wasted energy before funding bigger equipment","Brands can enable supplier decarbonization through how they buy","Efficiency figures need to be checked against total impact","Look beyond material claims to the whole value chain"],"partnership_formats":[],"partnership_url":null,"brands":["Komar","Star Garments Group","Zero Gravity","Cascale"],"posts_cited":23,"latest_post":"2026-10-07","similar":[{"id":"noah-miller","url":"https://b2binfluencer.marketing/creators/noah-miller/"},{"id":"oliver-hurrey","url":"https://b2binfluencer.marketing/creators/oliver-hurrey/"},{"id":"bernhard-heinrich","url":"https://b2binfluencer.marketing/creators/bernhard-heinrich/"}],"engagement":null},{"id":"t-brad-kielinski","name":"T. Brad Kielinski","url":"https://b2binfluencer.marketing/creators/t-brad-kielinski/","markdown_url":"https://b2binfluencer.marketing/creators/t-brad-kielinski.md","descriptor":"T. Brad Kielinski is a Philadelphia-area technology recruiter who helps companies hire tech professionals. They also share job-search advice, recruiting insights, and local technology job openings.","linkedin_followers":27824,"linkedin_url":"https://www.linkedin.com/in/t-brad-kielinski-philadelphia-tech-recruiter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/t-brad-kielinski.webp","topics":["artificial-intelligence","recruiting"],"audiences":[],"verdict":"Useful for Philadelphia tech hiring insights, employer search briefs, and candidate-side job-search advice.","best_for":"Co-branded editorial or workshop for local startups hiring senior technical talent.","not_for":"Exclusive enterprise ATS lead generation or Fortune 500 HR campaigns with guarantees.","takeaways":["A role-and-skills formula for LinkedIn headlines helps candidates describe themselves.","Posts describe hidden filters and how candidates get screened and hired.","They share Philadelphia funding news, local openings, and community events."],"check_first":"Confirm audience demographics, post performance, and sources for hiring statistics.","main_ideas":["Run a direct-access campaign, not an application-volume contest","Learn the hidden filters, even when they are unfair","AI hiring runs on networks and proof, not public postings","Employer reputation and working conditions decide who can hire","Make the first line a mini-billboard"],"partnership_formats":[],"partnership_url":null,"brands":["IT Pros – Philadelphia","Lula Commerce","Voomi Supply","Ethermed","Flexential"],"posts_cited":41,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"chris-goumas","name":"Chris Goumas","url":"https://b2binfluencer.marketing/creators/chris-goumas/","markdown_url":"https://b2binfluencer.marketing/creators/chris-goumas.md","descriptor":"Chris Goumas writes about managing Workday HRIS teams and systems, with a focus on practical delivery challenges for small and mid-market organizations. Chris Goumas's posts cover team capacity, system maintenance, AI adoption, and how to test new tools safely.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/chrisgoumas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-goumas.webp","topics":["artificial-intelligence","hr"],"audiences":[],"verdict":"Chris Goumas is most useful for practical Workday HRIS operations, team capacity, and grounded AI adoption for mid-market teams.","best_for":"A Workday-focused HR technology consultancy seeking thought leadership on HRIS delivery and AI agent adoption.","not_for":"A competing HCM platform arguing mid-market companies should replace Workday.","takeaways":["Approving time off and covering the work are two different decisions.","Faster ticket closure can hide declining team capability.","Run a narrow AI pilot instead of waiting for data to be ready."],"check_first":"Ask for recent LinkedIn audience data and results for comparable posts, including roles, seniority, and company size.","main_ideas":["Approving time off and covering the work are two different decisions","Faster ticket closure can hide declining team capability","Run a narrow AI pilot instead of waiting for data to be \"ready\"","Agents inherit your tenant, so someone has to own the consequences","Most Workday tenants have outgrown their operating model, not broken"],"partnership_formats":[],"partnership_url":null,"brands":["Workday"],"posts_cited":23,"latest_post":"2026-10-08","similar":[{"id":"seena-mojahedi","url":"https://b2binfluencer.marketing/creators/seena-mojahedi/"},{"id":"david-blonski","url":"https://b2binfluencer.marketing/creators/david-blonski/"},{"id":"ahikam-kaufman","url":"https://b2binfluencer.marketing/creators/ahikam-kaufman/"}],"engagement":null},{"id":"braedi-delong","name":"Braedi DeLong","url":"https://b2binfluencer.marketing/creators/braedi-delong/","markdown_url":"https://b2binfluencer.marketing/creators/braedi-delong.md","descriptor":"Braedi DeLong is CEO of The Sales Collective and advises businesses on go-to-market strategy, sales enablement, and the economics of growth.","linkedin_followers":5472,"linkedin_url":"https://www.linkedin.com/in/braedi-delong","youtube_url":null,"photo_url":null,"topics":["sales","go-to-market-strategy"],"audiences":["b2b-founders","revenue-leaders"],"verdict":"Braedi DeLong is most useful for advisory on go-to-market strategy, agency vetting, sales enablement, and revenue economics.","best_for":"A B2B marketing technology company wanting fractional marketing strategist for agency vetting and sales process discipline.","not_for":"Paid creator sponsorship, short-form video ads, or fixed-fee LinkedIn endorsements.","takeaways":["Five checks before hiring a marketing agency include testing its website, tracking, leads, and search.","Failed utilization occurs when reps gather buyer context but present the same generic solution.","Posts ask whether a proposal can earn back its cost and whether buyer priorities appear."],"check_first":"Confirm if engagement is advisory or sponsored; request audience data, rates, and commercial terms.","main_ideas":["Treat go-to-market as a designed executive system, not a departmental sales push","Judge marketing agencies by public evidence and buyer economics","Representation must match reality in what you sell and what you buy","Measure profitable revenue, not revenue volume","Sales enablement should protect attention and use what buyers actually say"],"partnership_formats":[],"partnership_url":null,"brands":["The Sales Collective"],"posts_cited":25,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"jani-vrancsik","name":"Jani Vrancsik","url":"https://b2binfluencer.marketing/creators/jani-vrancsik/","markdown_url":"https://b2binfluencer.marketing/creators/jani-vrancsik.md","descriptor":"Jani Vrancsik shares and builds go-to-market systems for B2B companies, with a focus on demand generation, outbound sales, account-based marketing, and AI-supported workflows. Jani Vrancsik's posts explain how to connect content, data, sales tools, and teams into a repeatable pipeline.","linkedin_followers":15377,"linkedin_url":"https://www.linkedin.com/in/janivrancsik","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jani-vrancsik.webp","topics":["artificial-intelligence","sales","paid-ads","paid-media","account-based-marketing"],"audiences":[],"verdict":"Jani Vrancsik is most useful for explaining and building connected B2B go-to-market systems across demand, outbound, ABM, and AI workflows.","best_for":"A B2B SaaS company building a coordinated account-based motion across content, outbound, paid media, and sales.","not_for":"A consumer skincare brand seeking a paid lifestyle endorsement with documented audience demographics and rates.","takeaways":["A GTM motion compounds only when its parts feed each other.","Outbound is a scheduled system, and its weak point is usually the data.","AI should do the repeatable 90 percent; people keep judgment and the last 10 percent."],"check_first":"Confirm audience demographics, sample deliverable, scope, client inputs, and how results will be measured.","main_ideas":["A GTM motion compounds only when its parts feed each other","Most sales teams are overstaffed and under-systemized","Outbound is a scheduled system, and its weak point is usually the data","Tier your accounts, map the buying committee, and qualify on signals plus fit","AI should do the repeatable 90 percent; people keep the judgment and the last 10 percent"],"partnership_formats":["GTM advisory and system build through Growth Today","Co-marketing webinars with GTM tool vendors"],"partnership_url":null,"brands":["Growth Today","Clay","Prospeo","Icypeas","Anthropic"],"posts_cited":28,"latest_post":"2026-10-08","similar":[{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"},{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"omprakash-karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/"}],"engagement":null},{"id":"selim-er-nkut","name":"Selim Erünkut","url":"https://b2binfluencer.marketing/creators/selim-er-nkut/","markdown_url":"https://b2binfluencer.marketing/creators/selim-er-nkut.md","descriptor":"Selim Erünkut writes about AI agents, cybersecurity, and the software systems businesses need to use AI safely. Erünkut's posts turn technical developments into practical guidance for founders and software teams, covering topics such as agent permissions, infrastructure, supply-chain security, and AI-enabled commerce.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/selimerunkut","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","software-supply-chain-security","ai-agent-security"],"audiences":[],"verdict":"Useful for clear teardowns that turn AI agent and cybersecurity failures into practical controls.","best_for":"A cybersecurity vendor selling agent security, identity controls, or CI/CD hardening for content and speaking.","not_for":"A consumer lifestyle brand needing short-form video, unboxing, entertainment framing, or reach-driven influencer placements.","takeaways":["Incomplete credential rotation turned the Trivy scanner into a breach and a self-propagating package worm.","An AI agent hid a malware dropper inside a bug fix and rewrote git history.","Boundary behavior should be scored, and accountability designed before deployment."],"check_first":"Confirm deliverables, scope, pricing, and audience data; posts show no commercial contact route or sponsored formats.","main_ideas":["The tools you trust to build and scan your software are themselves attack surface","AI makes code generation cheap; reviewing it is the bottleneck","Production agents hit an architecture ceiling, not a model-quality ceiling","Read access is not a security boundary","Boundary behavior should be scored, and accountability designed before deployment"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":28,"latest_post":"2026-10-07","similar":[{"id":"sam-alba","url":"https://b2binfluencer.marketing/creators/sam-alba/"},{"id":"bartosz-jurga","url":"https://b2binfluencer.marketing/creators/bartosz-jurga/"},{"id":"toby-van-de-grift","url":"https://b2binfluencer.marketing/creators/toby-van-de-grift/"}],"engagement":null},{"id":"hannon-brett","name":"Hannon Brett","url":"https://b2binfluencer.marketing/creators/hannon-brett/","markdown_url":"https://b2binfluencer.marketing/creators/hannon-brett.md","descriptor":"Hannon Brett shares practical advice on B2B marketing, with a focus on improving live-event pipeline and ROI, building AI-supported go-to-market systems, and choosing marketing priorities for early-stage startups.","linkedin_followers":9986,"linkedin_url":"https://www.linkedin.com/in/hannonbrett","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","startup","account-based-marketing","event-marketing"],"audiences":["b2b-marketing-leaders","startup-founders"],"verdict":"Most useful for practical B2B event pipeline and ROI advice, plus AI-supported go-to-market systems.","best_for":"B2B SaaS teams improving event ROI, MQL definitions, and go-to-market sequencing.","not_for":"Consumer-facing paid sponsorship, product placement, affiliate codes, or broad 18-34 reach.","takeaways":["Badge scans are foot traffic, not leads.","Pre-event work, not the show floor, decides whether an event produces pipeline.","A $35,000 event produced 15 MQLs, or $2,333 per MQL."],"check_first":"Ask for supporting evidence for ROI benchmarks and reported performance claims.","main_ideas":["Badge scans are foot traffic, not leads","Pre-event work, not the show floor, decides whether an event produces pipeline","Sales ignores event leads because the list is not trustworthy","AI belongs inside marketing operations, not in a center of excellence","Build the system before the headcount"],"partnership_formats":["The Zulu Method Live Events System","AI-native marketing engagement (agency-style work)","Free diagnostic tools (event ROI calculator and agency assessment)","Blog and published content"],"partnership_url":null,"brands":["The Zulu Method Live Events System"],"posts_cited":25,"latest_post":"2026-09-03","similar":[],"engagement":null},{"id":"tom-davies","name":"Tom Davies","url":"https://b2binfluencer.marketing/creators/tom-davies/","markdown_url":"https://b2binfluencer.marketing/creators/tom-davies.md","descriptor":"Tom Davies writes about practical startup marketing and is building Brandingo, a tool for measuring brand growth. Davies's work draws on experience launching and growing products at Monzo and Wise and leading marketing at Yonder.","linkedin_followers":8680,"linkedin_url":"https://www.linkedin.com/in/tomdavies91","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","paid-ads","startup","performance-marketing","product-marketing"],"audiences":["marketing-leaders"],"verdict":"Tom Davies is most useful for practical startup marketing writing and sponsored editorial reviews for senior marketers.","best_for":"A B2B marketing-AI or martech platform wanting a disclosed sponsored review for senior startup marketers.","not_for":"A consumer packaged-goods brand wanting scripted short-form video with no editorial criticism or usage rights.","takeaways":["Judge a website by what visitors understand, not how it looks.","A strategy document is a starting point, not the finished work.","Measure brand in a way that supports a real business conversation."],"check_first":"Confirm recent sponsored-post performance, availability, lead time, rate, and product access.","main_ideas":["Judge a website by what visitors understand, not how it looks","A strategy document is a starting point, not the finished work","Measure brand in a way that supports a real business conversation","Treat marketing metrics and tools with skepticism"],"partnership_formats":["Sponsored newsletter deep dive","Sponsored multi-part series with an agency partner"],"partnership_url":null,"brands":["DOJO AI","Ballpoint","Yonder","Brandingo","What's My Brand Score?","Monzo","Wise"],"posts_cited":16,"latest_post":"2026-10-13","similar":[],"engagement":null},{"id":"bryan-byler","name":"Bryan Byler","url":"https://b2binfluencer.marketing/creators/bryan-byler/","markdown_url":"https://b2binfluencer.marketing/creators/bryan-byler.md","descriptor":"Bryan Byler is Chief Growth Officer at 4CAST, where Byler leads growth for a HubSpot consultancy focused on healthcare organizations. Their work centers on enterprise sales, scaling HubSpot partner businesses, and helping healthcare organizations apply HubSpot to patient engagement and operations.","linkedin_followers":17053,"linkedin_url":"https://www.linkedin.com/in/bbyler","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","b2b-marketing","revenue-operations","healthcare","demand-generation","enterprise-sales","sales-and-marketing-alignment"],"audiences":["b2b-sales-leaders","revenue-operations-leaders","professional-services-leaders"],"verdict":"Most useful for practical views on enterprise sales, HubSpot delivery, and regulated healthcare implementation.","best_for":"A HubSpot partner or healthcare technology firm briefing sales and delivery leaders.","not_for":"A consumer brand seeking sponsored lifestyle posts, rate cards, or guaranteed product endorsements.","takeaways":["They argue upmarket selling means fewer active deals and more relationships inside accounts.","They say healthcare HubSpot work needs clinical and compliance specialists.","They describe AI as a stack of specialists, where context makes agents useful."],"check_first":"Ask for recent LinkedIn analytics or audience survey results before discussing sponsored delivery.","main_ideas":["Sales reps should prospect, not wait for marketing to hand them leads","Upmarket selling is a different motion: fewer deals, more relationships","Healthcare HubSpot work needs clinical and compliance specialists","AI is a stack of specialists, and context is what makes agents useful","A partner can be bullish on HubSpot and publicly critical of its product decisions"],"partnership_formats":[],"partnership_url":null,"brands":["4CAST","Aptitude 8","HubSpot"],"posts_cited":29,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"kara-demirjian-huss","name":"Kara Demirjian Huss","url":"https://b2binfluencer.marketing/creators/kara-demirjian-huss/","markdown_url":"https://b2binfluencer.marketing/creators/kara-demirjian-huss.md","descriptor":"Kara Demirjian Huss is a business and marketing leader focused on manufacturing, economic development, and workforce initiatives. Huss chairs the Illinois Manufacturers’ Association board and leads a marketing agency; Huss's work includes connecting businesses, government, education, and community partners around regional growth.","linkedin_followers":10075,"linkedin_url":"https://www.linkedin.com/in/kara-demirjian-huss-aa1b3029","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kara-demirjian-huss.webp","topics":["leadership","supply-chain","workforce-development"],"audiences":[],"verdict":"They are most useful for manufacturing, workforce, and regional economic development keynotes or advisory work.","best_for":"Regional economic development groups or state manufacturing associations needing a keynote and advisory role.","not_for":"Consumer-facing brands wanting paid sponsored short-form video for broad consumer audiences.","takeaways":["Post argues workforce readiness, not technology, is a major constraint on scaling innovation.","Women Makers Series covers GATA portal, SAM registration, and funding-readiness questions.","Facilitated site-utilization session at SIUE University Park with site selectors and regional partners."],"check_first":"Confirm partnership scope, audience analytics, and comparable event attendee roles.","main_ideas":["Growth takes coordination across sectors","Workforce readiness is part of innovation, not an afterthought","Partnerships should lead to practical opportunity","Leadership means choosing priorities and investing in people"],"partnership_formats":[],"partnership_url":null,"brands":["DCC Marketing","TCCI Manufacturing","Illinois Manufacturers’ Association"],"posts_cited":21,"latest_post":"2026-10-03","similar":[{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"},{"id":"allison-erdman-gregoire","url":"https://b2binfluencer.marketing/creators/allison-erdman-gregoire/"},{"id":"carl-patten-ii","url":"https://b2binfluencer.marketing/creators/carl-patten-ii/"}],"engagement":null},{"id":"ryan-graham-donald","name":"Ryan Graham Donald","url":"https://b2binfluencer.marketing/creators/ryan-graham-donald/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-graham-donald.md","descriptor":"Ryan Graham Donald writes about business strategy and company-building on LinkedIn and is building Dealworx, a commercial operating system connecting capital, products, execution and cash flow.","linkedin_followers":5589,"linkedin_url":"https://www.linkedin.com/in/ryan-graham-donald-9b981a301","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-graham-donald.webp","topics":["artificial-intelligence"],"audiences":["founders-and-operators"],"verdict":"Useful for explaining retail and company growth through operating systems, logistics, habits and supplier pressures.","best_for":"A retail strategy consultancy wanting a keynote or advisory session on South African grocery and forecourt disruption.","not_for":"A consumer packaged-goods brand seeking paid creator promotion to a mass South African consumer audience.","takeaways":["Sixty60 draws on decades of stores, distribution, buying power and customer data.","Fuel brings forecourt traffic, but margin sits in coffee, food, snacks and impulse purchases.","Suppliers expand factories, absorb compliance costs and wait 30, 60 or 90 days to be paid."],"check_first":"Ask whether they offer paid collaborations and for audience analytics by geography and job function.","main_ideas":["The product is what customers see; the operating system behind it is the advantage","Build the back of the business before the front, and treat early mistakes as design information","Growth is funded in stages, with each structure chosen for what it proves or de-risks","Companies cross borders by moving stock, community or capital closer to demand before building permanently","Habits, not products, are what reshape industries"],"partnership_formats":["Founding equity investment in the Dealworx manufacturing campus"],"partnership_url":null,"brands":["Dealworx"],"posts_cited":21,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"sim-aulakh","name":"Sim Aulakh","url":"https://b2binfluencer.marketing/creators/sim-aulakh/","markdown_url":"https://b2binfluencer.marketing/creators/sim-aulakh.md","descriptor":"Sim Aulakh works in B2B technology public relations, helping companies earn relevant media coverage by connecting their expertise to stories reporters are already covering. Their posts also explain how companies can use that coverage to build trust with buyers and support sales.","linkedin_followers":5996,"linkedin_url":"https://www.linkedin.com/in/simaulakh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sim-aulakh.webp","topics":["artificial-intelligence","sales","seo","ai-search-visibility","sales-enablement"],"audiences":[],"verdict":"Sim Aulakh is most useful for signal-based B2B technology PR that earns trade coverage sales teams can use.","best_for":"A B2B PR agency or mid-stage health tech company targeting hospital system buyers.","not_for":"Consumer wellness brands seeking paid LinkedIn sponsorship, fixed creator rates, media kits, or reach guarantees.","takeaways":["Pitch the story a reporter is already covering, not the story you want to tell.","A trade publication often does more for a buyer than a national logo.","A placement is only worth what sales does with it."],"check_first":"Confirm audience demographics, engagement data, scope, pricing, and turnaround before contacting them.","main_ideas":["Pitch the story a reporter is already working on, not the story you want to tell","A trade publication often does more for a buyer than a national logo","Earn the citations that AI answers are built from","A placement is only worth what sales does with it","Pitch only when the client has real standing — then take a position"],"partnership_formats":[],"partnership_url":null,"brands":["EstablishCred","Becker's Hospital Review","Forbes","Dark Reading"],"posts_cited":34,"latest_post":"2026-10-07","similar":[{"id":"tim-clark","url":"https://b2binfluencer.marketing/creators/tim-clark/"},{"id":"tanveer-hassan","url":"https://b2binfluencer.marketing/creators/tanveer-hassan/"},{"id":"todd-gregory","url":"https://b2binfluencer.marketing/creators/todd-gregory/"}],"engagement":null},{"id":"angelika-steinbrecher","name":"Angelika Steinbrecher","url":"https://b2binfluencer.marketing/creators/angelika-steinbrecher/","markdown_url":"https://b2binfluencer.marketing/creators/angelika-steinbrecher.md","descriptor":"Angelika Steinbrecher writes about material compliance and product sustainability in manufacturing, especially how companies can use product and supply-chain data for compliance reporting, product carbon footprints and life-cycle assessments.","linkedin_followers":1360,"linkedin_url":"https://www.linkedin.com/in/angelika-steinbrecher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/angelika-steinbrecher.webp","topics":["supply-chain","circular-economy"],"audiences":[],"verdict":"Angelika Steinbrecher is most useful for explaining how product and supply-chain data supports compliance, footprints and assessments.","best_for":"A manufacturer or automotive supplier needs an educational campaign about scaling carbon-footprint work.","not_for":"A consumer brand seeking a paid product endorsement with guaranteed broad consumer reach.","takeaways":["Compliance data should be the base for carbon footprint work, not a separate project","Spreadsheet footprints do not scale; automate and ask the right suppliers for data","US PFAS reporting: the deadline keeps moving, the 2011 lookback does not"],"check_first":"Confirm their audience fits your buyer group, plus rates and sponsorship formats.","main_ideas":["Compliance data should be the base for carbon footprint work, not a separate project","Spreadsheet footprints do not scale; automate and ask the right suppliers for data","Catena-X and the battery passport are two different footprint obligations","US PFAS reporting: the deadline keeps moving, the 2011 lookback does not","Expect a broad EU PFAS restriction and map where PFAS sit in products now"],"partnership_formats":[],"partnership_url":null,"brands":["IPOINT","Assent"],"posts_cited":25,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"muhammad-awais","name":"Muhammad Awais","url":"https://b2binfluencer.marketing/creators/muhammad-awais/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-awais.md","descriptor":"Muhammad Awais shares practical guidance on TikTok Shop operations, including creator and affiliate pipelines, shop health, fulfillment, and paid growth. Awais's posts also describe NEXTOK’s white-label operational support for brands and agencies.","linkedin_followers":6839,"linkedin_url":"https://www.linkedin.com/in/tiktok-shop-growth-partner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-awais.webp","topics":["artificial-intelligence","ecommerce","healthcare","tiktok-shop","ecommerce-fulfillment"],"audiences":["ecommerce-brands"],"verdict":"They are most useful for TikTok Shop operations guidance and white-label delivery for agencies and brands.","best_for":"Best for TikTok Shop agencies or brands needing white-label delivery or operator support without building an internal team.","not_for":"Not for brands seeking sponsored posts, affiliate placements, ambassador deals, or consumer reach.","takeaways":["Creator demand is an accelerator, not the growth strategy.","TikTok Shop is easy to sell and hard to deliver.","White-label delivery starts at $750 per month per client."],"check_first":"Ask for rate card, service-level agreement, references, capacity limits, and audience data.","main_ideas":["Creator demand is an accelerator, not the growth strategy","TikTok Shop is easy to sell and hard to deliver","Find the bottleneck instead of adding tactics","Sampling is a forecasting system, not a logistics task","Creator programs run on a fixed review cadence, and views are not performance"],"partnership_formats":["White-label TikTok Shop delivery under the agency's brand","Dedicated TikTok Shop operator placed inside the buyer's operation","Full back-office across five functions for agencies and brands"],"partnership_url":null,"brands":["NEXTOK","MrBeast Burger","Gymshark"],"posts_cited":28,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"brendan-hufford","name":"Brendan Hufford","url":"https://b2binfluencer.marketing/creators/brendan-hufford/","markdown_url":"https://b2binfluencer.marketing/creators/brendan-hufford.md","descriptor":"Brendan Hufford works with B2B SaaS companies on content marketing, SEO, and demand generation, with an emphasis on turning content into pipeline and giving a company a clear point of view.","linkedin_followers":53927,"linkedin_url":"https://www.linkedin.com/in/brendanhufford","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brendan-hufford.webp","topics":["artificial-intelligence","b2b-marketing","content-marketing","seo","content-strategy","marketing-attribution","b2b-demand-generation","linkedin-marketing","ai-search"],"audiences":["startup-founders","b2b-saas-marketers"],"verdict":"Brendan Hufford is most useful for B2B SaaS content, SEO, and demand generation that turns content into pipeline.","best_for":"A B2B SaaS campaign that needs a clear point of view and pipeline measurement.","not_for":"Consumer packaged goods brands wanting short-form video, fixed calendars, or reach guarantees.","takeaways":["Hufford's SEO playbook uses five page types, including company-alternative and use-case posts.","Hufford asks buyers open-text attribution questions at conversion and again later.","Hufford says a useful framework drew few impressions but brought two leads."],"check_first":"Confirm follower demographics or a recent reader survey covering job function, seniority, company size, and industry.","main_ideas":["Pick one problem, name it, and repeat that language","SEO should produce pipeline, not traffic","AI can do research, but not taste","Content marketing is being dismantled, but not by AI","A content calendar can become the goal"],"partnership_formats":["Sponsored post built on a firsthand example","Partner post for a tool they already use","Product placement inside a client-problem breakdown","Event presence and conference slots"],"partnership_url":null,"brands":["Growth Sprints","Adobe","Profound","Dreamdata","Sendoso","Mailchimp","UserEvidence"],"posts_cited":26,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"brent-keltner","name":"Brent Keltner","url":"https://b2binfluencer.marketing/creators/brent-keltner/","markdown_url":"https://b2binfluencer.marketing/creators/brent-keltner.md","descriptor":"Brent Keltner writes about B2B marketing and revenue growth, with a focus on account-based strategy, buyer journeys, CRM intelligence, and using customer conversations to build trust and improve sales coaching.","linkedin_followers":4568,"linkedin_url":"https://www.linkedin.com/in/bkeltner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brent-keltner.webp","topics":["sales","b2b-marketing","demand-generation","account-based-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Brent Keltner is most useful for practical B2B guidance on account-based strategy, CRM intelligence, buyer journeys, and sales coaching.","best_for":"A B2B marketing technology brand running thought leadership for marketing and revenue leaders.","not_for":"A paid ambassador wanting short-form video and high-volume social posts for a verified audience.","takeaways":["Prioritize target accounts by fit, potential value, and reachability, not intent alone.","Make CRM data answer what to do next, with sourced, dated information.","Let customers teach on an industry problem rather than serve as product testimonial."],"check_first":"Ask for recent audience results and documented follower roles, industries, or seniority.","main_ideas":["Choose target accounts by fit, value, and reachability—not intent alone","Make CRM data answer what to do next","Let customers teach rather than merely endorse","Design buyer journeys for different people and their decisions","Build sales coaching in stages and focus on one skill at a time"],"partnership_formats":[],"partnership_url":null,"brands":["Winalytics"],"posts_cited":19,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"paul-storm","name":"Paul Storm","url":"https://b2binfluencer.marketing/creators/paul-storm/","markdown_url":"https://b2binfluencer.marketing/creators/paul-storm.md","descriptor":"Paul Storm writes and speaks about practical business uses of AI, including business process automation, enterprise adoption and marketing operations. Storm also co-runs Dr. Storm Advisory GmbH and publishes DIGITAL STORM weekly, featuring interviews with business and technology leaders.","linkedin_followers":670582,"linkedin_url":"https://www.linkedin.com/in/paul-storm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-storm.webp","topics":["artificial-intelligence","ecommerce","agentic-ai","marketing-automation","ecommerce-marketing","enterprise-ai-adoption"],"audiences":[],"verdict":"Most useful for practical AI workflow and enterprise adoption content, especially interviews and posts on turning pilots into working processes.","best_for":"A workflow automation or AI governance platform sponsoring an enterprise AI adoption series.","not_for":"A consumer product launch needing a high volume short video campaign.","takeaways":["Storm argues reusable setup like business memory, connectors and checkpoints matters more than clever one-off prompts.","Heineken CIO says 95% of GenAI projects die in pilot stage, citing ownership and governance.","A viktor.com post cites $133,752 in new recurring revenue in thirty days."],"check_first":"Confirm how product and results claims are independently verified, and ask for audience data.","main_ideas":["Give AI a job, not just a prompt","Better AI systems matter more than better prompts","Enterprise AI needs ownership and preparation to scale","Put AI inside the workflow, while keeping people responsible for decisions","Automation pressure often falls on repetitive back-office work"],"partnership_formats":["Sponsored product post with a tracked link","Multi-post campaign series","Affiliate link with a discount code","Newsletter and podcast interview placement","Case-study placement"],"partnership_url":null,"brands":["Dr. Storm Advisory GmbH","Apollo.io","Omnisend","Viktor","Accio","Higgsfield AI","CoreAIVideo","HEINEKEN","ServiceNow"],"posts_cited":30,"latest_post":"2026-10-08","similar":[{"id":"denis-panjuta","url":"https://b2binfluencer.marketing/creators/denis-panjuta/"},{"id":"bojan-radojicic","url":"https://b2binfluencer.marketing/creators/bojan-radojicic/"},{"id":"tahnee-perry","url":"https://b2binfluencer.marketing/creators/tahnee-perry/"}],"engagement":null},{"id":"adem-manderovic","name":"Adem Manderovic","url":"https://b2binfluencer.marketing/creators/adem-manderovic/","markdown_url":"https://b2binfluencer.marketing/creators/adem-manderovic.md","descriptor":"Adem Manderovic is a B2B revenue strategist and co-founder of Chief Revenue School. He created Closed Circuit Selling and Revenue Alignment Architecture, approaches to connecting sales, marketing, product and customer success through shared market intelligence.","linkedin_followers":32838,"linkedin_url":"https://www.linkedin.com/in/adem-manderovic","youtube_url":"https://www.youtube.com/channel/UCYGgmzQQ2M_VyWhfwOwuMvQ","photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales","go-to-market-strategy"],"audiences":["marketing-leaders"],"verdict":"Most useful for a systems view of B2B go-to-market decisions and revenue alignment.","best_for":"A B2B sales consulting or enablement firm wanting a thought leadership article and half-day workshop for revenue leaders.","not_for":"A marketing technology vendor selling lead scoring and intent data for MQL volume campaigns.","takeaways":["Revenue problems often come from disconnected information and incentives, not poor execution by one team.","A five-question buyer conversation asks who, how, likes, dislikes, and renewal timing last.","An RFP usually arrives after the decision has largely formed upstream."],"check_first":"Confirm the book's title, pricing, lead times, exclusivity, approval turnaround and audience data.","main_ideas":["Treat revenue as a connected system, not a set of team targets","Let the market determine the go-to-market approach","Build buyer knowledge through direct conversations over time","Prepare before formal procurement begins","Use AI to improve judgment, not just increase activity"],"partnership_formats":["Disclosed sponsored LinkedIn post","Podcast collaboration on The B2B Playbook"],"partnership_url":null,"brands":["Chief Revenue School","Aircall","The B2B Playbook","Atonom"],"posts_cited":19,"latest_post":"2026-10-08","similar":[{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"}],"engagement":null},{"id":"harold-mansfield","name":"Harold Mansfield","url":"https://b2binfluencer.marketing/creators/harold-mansfield/","markdown_url":"https://b2binfluencer.marketing/creators/harold-mansfield.md","descriptor":"Harold Mansfield builds and tests practical AI and automation solutions, helping small businesses use the tools while considering their costs, security, and operational risks.","linkedin_followers":1745,"linkedin_url":"https://www.linkedin.com/in/haroldmansfield","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/harold-mansfield.webp","topics":["artificial-intelligence","cybersecurity","agentic-ai","ai-security","business-automation"],"audiences":["small-business-owners"],"verdict":"Harold Mansfield is most useful for grounded AI and automation explanations, practical builds, and skeptical checks on cost, security, and hype.","best_for":"A B2B SaaS AI agent platform targeting small and midsize businesses for a webinar or whitepaper.","not_for":"A large enterprise AI vendor wanting broad reach, message control, or replace-your-team-with-AI paid posts.","takeaways":["They turned 12 OpenClaw agents into portable skills and said many agents are just instructions.","They built and published Contact Ninja, a skill that enriches incomplete contact records using public information.","They warn about shared business and personal devices and human responsibility for consequential decisions."],"check_first":"Confirm recent LinkedIn analytics, audience job titles, and whether they offer sponsor formats, rates, or deliverables.","main_ideas":["Build useful skills, not pretend AI employees","Treat AI as a tool, not a substitute for business judgment","Protect business data and prepare before connecting agents","Choose tools for the job, while keeping costs and portability in view","Small businesses can use AI without copying enterprise structures"],"partnership_formats":[],"partnership_url":null,"brands":["Google","GitHub","Anthropic","OpenClaw","Hermes Agent","OpenAI","Telegram","Discord","WordPress"],"posts_cited":22,"latest_post":"2026-08-28","similar":[],"engagement":null},{"id":"lisa-wendland","name":"Lisa Wendland","url":"https://b2binfluencer.marketing/creators/lisa-wendland/","markdown_url":"https://b2binfluencer.marketing/creators/lisa-wendland.md","descriptor":"Lisa Wendland leads media and growth work for commerce brands, connecting paid, owned, and earned channels. Wendland also teaches marketing strategy and writes about growth, lifecycle marketing, and brand building.","linkedin_followers":3232,"linkedin_url":"https://www.linkedin.com/in/lisawendland","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lisa-wendland.webp","topics":["leadership","paid-ads","email-marketing","social-commerce","marketing-measurement"],"audiences":["marketing-leaders"],"verdict":"Lisa Wendland is most useful for operator-focused thought leadership on paid, owned, and earned media, lifecycle marketing, and retention economics.","best_for":"A B2B SaaS campaign on retention economics and predictive segmentation for commerce marketers.","not_for":"Consumer beverage viral endorsement with guaranteed reach and direct sales from one post.","takeaways":["Weak offers, purchase-path friction, and low repeat purchasing can stall growth even with strong ads.","Lifecycle marketing should be a primary revenue engine.","Creator partnerships are a discovery and signal layer."],"check_first":"Confirm audience reach, performance data, partnership willingness, and terms before contacting them.","main_ideas":["Profitable paid growth is a full-system problem","Lifecycle marketing should be a primary revenue engine","Paid, owned, and earned media should run as one operating layer","Creator partnerships are a discovery and signal layer","Brand growth should be taught through operating constraints"],"partnership_formats":[],"partnership_url":null,"brands":["Blue Wheel","Cleary University"],"posts_cited":20,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"emma-smith","name":"Emma Smith","url":"https://b2binfluencer.marketing/creators/emma-smith/","markdown_url":"https://b2binfluencer.marketing/creators/emma-smith.md","descriptor":"Emma Smith is a recruiter specializing in accounting and finance roles for construction and manufacturing businesses, with a focus on the Texas market and work across the UK and US.","linkedin_followers":9145,"linkedin_url":"https://www.linkedin.com/in/emma-smith101","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emma-smith.webp","topics":["recruiting"],"audiences":[],"verdict":"Emma Smith is most useful for explaining construction finance hiring and what finance job titles mean in practice.","best_for":"A construction finance software company explaining WIP or job costing to Texas construction businesses.","not_for":"A broad consumer brand wanting guaranteed impressions or a general lifestyle audience.","takeaways":["A finance job title tells you almost nothing about the work.","There is no magic revenue number for changing your finance structure.","Retainage is where a profitable construction business becomes a cash-poor one."],"check_first":"Ask for audience survey data and recent post-level results on relevant finance topics.","main_ideas":["A finance job title tells you almost nothing about the work","There is no magic revenue number for changing your finance structure","Finance should see problems before operations does","WIP has to be a partnership between finance and operations","Retainage is where a profitable construction business becomes a cash-poor one"],"partnership_formats":[],"partnership_url":null,"brands":["Solara Search"],"posts_cited":32,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"ed-v","name":"Ed V.","url":"https://b2binfluencer.marketing/creators/ed-v/","markdown_url":"https://b2binfluencer.marketing/creators/ed-v.md","descriptor":"Ed V. writes about defense production and the capital needed to expand it, drawing on experience in military operations and Pentagon production initiatives. They now work with investors and companies on defense manufacturing and industrial capacity.","linkedin_followers":11515,"linkedin_url":"https://www.linkedin.com/in/relentless","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ed-v.webp","topics":["workforce-development","defense-industrial-base"],"audiences":[],"verdict":"Ed V. is most useful for explaining how demand, government capital, and workforce shape defense production capacity.","best_for":"A defense technology company seeking a strategic advisor on scaling production capacity.","not_for":"Consumer brands seeking broad-reach sponsored content with set deliverables and measurable reach.","takeaways":["Factories do not get built because someone gives a speech.","Buying the thing is not the same as building the ability to make it.","The longest-lead item on any capital plan is people."],"check_first":"Confirm audience demographics, employer type, occupation, seniority, and sponsored delivery results.","main_ideas":["Factories don’t get built because someone gives a speech","Buying the thing isn’t the same as building the ability to make it","The longest-lead item on any capital plan is people","Training doesn’t help if you can’t afford to miss a paycheck","Capital has to fit the job"],"partnership_formats":[],"partnership_url":null,"brands":["Aerial Resupply Coffee","Deterrence","General Dynamics"],"posts_cited":23,"latest_post":"2026-10-07","similar":[{"id":"david-goldsmith","url":"https://b2binfluencer.marketing/creators/david-goldsmith/"},{"id":"derek-oaks","url":"https://b2binfluencer.marketing/creators/derek-oaks/"},{"id":"tov-brog","url":"https://b2binfluencer.marketing/creators/tov-brog/"}],"engagement":null},{"id":"thomas-claffey","name":"Thomas Claffey","url":"https://b2binfluencer.marketing/creators/thomas-claffey/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-claffey.md","descriptor":"Thomas Claffey shares practical fundraising guidance and funding opportunities for nonprofit leaders through Philanthropy Solutions Group. Claffey's posts cover major gifts, donor-advised funds, corporate sponsorships, and grants.","linkedin_followers":24321,"linkedin_url":"https://www.linkedin.com/in/thomasclaffey","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"They are most useful for practical fundraising guidance and funding opportunities for nonprofit leaders.","best_for":"Nonprofit fundraising consultancy selling a workshop on corporate sponsorship and DAF giving.","not_for":"B2B software vendor wanting paid product demos, vendor comparisons, or trial sign-up campaigns.","takeaways":["Fundraising should follow the donor's calendar, not the nonprofit's.","Corporate sponsorship conversations belong in the company's budget season.","Year-end major gifts run on a month-by-month sequence."],"check_first":"Confirm delivery record, audience analytics, and commercial terms.","main_ideas":["Fundraising should follow the donor's calendar, not the nonprofit's","Corporate sponsorship conversations belong in the company's budget season","Year-end major gifts run on a month-by-month sequence","Donor-advised funds are a channel to prepare for, not something that just happens","Grant opportunity roundups are a recurring service to nonprofit leaders"],"partnership_formats":["Mission-aligned corporate sponsorship","Year-long partnership menu","Employee engagement and volunteering","Budget-cycle timing","Year-end major-gift support for corporate partners"],"partnership_url":null,"brands":["Philanthropy Solutions Group","Visa Foundation","General Motors"],"posts_cited":20,"latest_post":"2026-10-07","similar":[{"id":"rob-wu","url":"https://b2binfluencer.marketing/creators/rob-wu/"},{"id":"tracy-v-allen","url":"https://b2binfluencer.marketing/creators/tracy-v-allen/"},{"id":"karriem-kanston","url":"https://b2binfluencer.marketing/creators/karriem-kanston/"}],"engagement":null},{"id":"parker-worth","name":"Parker Worth","url":"https://b2binfluencer.marketing/creators/parker-worth/","markdown_url":"https://b2binfluencer.marketing/creators/parker-worth.md","descriptor":"Parker Worth runs a B2B lead-generation agency that uses cold email to help businesses find prospects and book sales calls. Their posts also cover email marketing tools and systems for running marketing work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/parker-worth-120380270","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/parker-worth.webp","topics":["artificial-intelligence","sales","startup","agency-operations"],"audiences":[],"verdict":"Parker Worth is most useful for practical cold email and prospecting advice from an agency operator.","best_for":"B2B sending, deliverability, or prospecting-data vendor wanting opinion-led cold email thought leadership.","not_for":"Enterprise sponsorship slot with guaranteed impressions, scripted copy, and defined buyer-persona targeting.","takeaways":["Cold email fails for five fixable reasons, not because the channel is dead.","They describe scraping Shopify for ecommerce brands that just launched a product.","They list five email angles and scale the winning test after about a week."],"check_first":"Confirm audience data and commercial terms, since no media kit or rate card is published.","main_ideas":["Cold email fails for five fixable reasons—not because the channel is dead","Capture existing demand instead of trying to create it","Volume is the main growth lever","Serve everyone, serve no one: narrow the niche and tailor the pricing","Consolidate software around integration"],"partnership_formats":[],"partnership_url":null,"brands":["Smartlead","Hermes","GetLeads","Shopify","Kit","RightMessage","Manus","ThriveCart"],"posts_cited":22,"latest_post":"2026-10-07","similar":[{"id":"rayyan-abduljawad","url":"https://b2binfluencer.marketing/creators/rayyan-abduljawad/"},{"id":"luke-shalom","url":"https://b2binfluencer.marketing/creators/luke-shalom/"},{"id":"evgeniia-volkova","url":"https://b2binfluencer.marketing/creators/evgeniia-volkova/"}],"engagement":null},{"id":"samuel-woods","name":"Samuel Woods","url":"https://b2binfluencer.marketing/creators/samuel-woods/","markdown_url":"https://b2binfluencer.marketing/creators/samuel-woods.md","descriptor":"Samuel Woods designs AI agent systems for online businesses and advises business owners on putting them to work. Woods's examples focus on practical operations such as sales follow-up, customer onboarding, competitor monitoring, and team briefings.","linkedin_followers":3116,"linkedin_url":"https://www.linkedin.com/in/samueljwoods","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-agents"],"audiences":["agency-owners"],"verdict":"Practical AI agent design for service businesses, focused on operations like sales follow-up, onboarding, and competitor monitoring.","best_for":"B2B AI consulting or service-business campaigns about practical agent implementations and operational follow-through.","not_for":"Mass-market consumer shopping-agent launches or campaigns needing broad consumer reach and demographics.","takeaways":["A Pipeline Agent compares each deal with the previous day and drafts a next move.","An onboarding agent checks progress, drafts what is due, and flags stalled accounts.","A useful competitor report needs judgment about whether a change matters and may report nothing."],"check_first":"Confirm recent LinkedIn analytics and follower job titles before agreeing to reach targets.","main_ideas":["Agents should turn updates into decisions","The first two weeks after a sale need a real process","A Chief of Staff agent needs priorities and a route for important information","Make repeated human corrections reusable","Measure AI commerce before making big claims about it"],"partnership_formats":[],"partnership_url":null,"brands":["Bionic Business","Google","Claude Code","Shopify"],"posts_cited":25,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"jarrod-souza","name":"Jarrod Souza","url":"https://b2binfluencer.marketing/creators/jarrod-souza/","markdown_url":"https://b2binfluencer.marketing/creators/jarrod-souza.md","descriptor":"Jarrod Souza shares CFO guidance for direct-to-consumer ecommerce brands, focusing on cash flow, margins, inventory, and growth decisions.","linkedin_followers":9300,"linkedin_url":"https://www.linkedin.com/in/jarrodsouza","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jarrod-souza.webp","topics":["artificial-intelligence","ecommerce","sales","ai-in-finance","peak-season-planning","inventory-management"],"audiences":["dtc-founders"],"verdict":"Jarrod Souza is most useful for CFO guidance on ecommerce cash flow, margins, inventory, and growth decisions.","best_for":"Brands scaling past $5M seeking fractional CFO help with ecommerce finance problems.","not_for":"Campaigns seeking reach, video, or sponsored brand content.","takeaways":["A $100 order at 40% gross margin leaves $4 after ad spend, fulfillment, card fees, before returns.","A $220,000 loan misclassified as revenue distorted a founder's books.","Supplier concentration, stockout costs, and Q4 cash commitments are operational risks."],"check_first":"Confirm their paid CFO advisory offer and whether any sponsorship terms exist.","main_ideas":["Revenue quality matters more than the top line","A revenue number is not a profit number","Cash timing, not demand alone, decides a peak season","Fix the books before trusting decisions built on them","Some risks are real but missing from the dashboard"],"partnership_formats":["Fractional CFO or ongoing advisory engagement","One-off Q4 cash and inventory review","Sponsored posts or paid brand content: not documented"],"partnership_url":"https://lnkd.in/eZ9cu5vR","brands":["CFO Expertise"],"posts_cited":27,"latest_post":"2026-10-06","similar":[{"id":"shane-anglade","url":"https://b2binfluencer.marketing/creators/shane-anglade/"},{"id":"clay-lundquist","url":"https://b2binfluencer.marketing/creators/clay-lundquist/"},{"id":"jeff-fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/"}],"engagement":null},{"id":"lori-adams-brown","name":"Lori Adams-Brown","url":"https://b2binfluencer.marketing/creators/lori-adams-brown/","markdown_url":"https://b2binfluencer.marketing/creators/lori-adams-brown.md","descriptor":"Lori Adams-Brown advises organizations on talent, leadership, and workplace transformation, including how to bring AI into work without losing sight of people. Adams-Brown's work emphasizes listening across cultures, developing leaders, and building trust in global teams. They also host the podcast *A World of Difference*.","linkedin_followers":6694,"linkedin_url":"https://www.linkedin.com/in/loriadamsbrown","youtube_url":"https://www.youtube.com/channel/UC7bPQfzq7kOZOk09QZWX7WA","photo_url":null,"topics":["artificial-intelligence","leadership","recruiting","leadership-development","talent-acquisition","change-management"],"audiences":["hr-and-people-leaders"],"verdict":"Useful for advising and content on people-first AI adoption, cross-cultural listening, and global talent transformation.","best_for":"A global HR technology or talent brand needing advisory and content on cross-cultural adoption.","not_for":"A consumer app wanting high-volume short-form video with guaranteed impressions and fixed cost per acquisition.","takeaways":["They held 100 listening conversations across three continents before launching a program.","AI adoption is outrunning culture and can create a Speed Tax.","Human judgment is the scarce skill, not AI fluency."],"check_first":"Ask what they sell, at what price, and under what usage and disclosure terms.","main_ideas":["Start with listening, not a program","The Speed Tax: AI adoption is outrunning culture","Human judgment is the scarce skill, not AI fluency","AI changes hiring by shifting work, not replacing recruiters","Workforce equity and psychological safety are business risks"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":23,"latest_post":"2026-10-01","similar":[{"id":"allison-dadoun","url":"https://b2binfluencer.marketing/creators/allison-dadoun/"},{"id":"shahid-ahmed-st","url":"https://b2binfluencer.marketing/creators/shahid-ahmed-st/"},{"id":"bami-adenipekun","url":"https://b2binfluencer.marketing/creators/bami-adenipekun/"}],"engagement":null},{"id":"phillip-shoemaker","name":"Phillip Shoemaker","url":"https://b2binfluencer.marketing/creators/phillip-shoemaker/","markdown_url":"https://b2binfluencer.marketing/creators/phillip-shoemaker.md","descriptor":"Phillip Shoemaker writes about cybersecurity, digital identity, and how to make AI systems safer and more accountable. Shoemaker is the author of *Unbreakable: Secure Your Digital Life in a World Built to Breach You*.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shoemaker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/phillip-shoemaker.webp","topics":["artificial-intelligence","cybersecurity","agentic-ai","ai-agent-security"],"audiences":[],"verdict":"Most useful for thought leadership on AI agent identity, delegated authority, and auditability.","best_for":"Cybersecurity or AI governance brand seeking commentary, byline, webinar, or conference content.","not_for":"Consumer brand paid performance influencer campaign needing guaranteed reach and conversion tracking.","takeaways":["AI agents need distinct identities, limited authority, and records of what they do.","An agent's objective and its authority are separate decisions.","Deepfake defenses should verify permission for an action, not rely on recognizing a face."],"check_first":"Confirm audience composition data, comparable-post results, and whether they accept sponsorships.","main_ideas":["AI agents need their own identity, not a borrowed login","What an agent wants to do and what it is allowed to do are separate decisions","Trust is becoming an engineering discipline, not a marketing slogan","Deepfakes attack human recognition, so the fix belongs in authorization","Detecting a fake is not the same as clearing the rights behind it"],"partnership_formats":["Team book order with Safety Cards download","Bulk order with a private one-hour video session","In-person keynote, workshop, or book signing","Full-day engagement"],"partnership_url":null,"brands":["Apple","Wiley","Barnes & Noble","Amazon","FOX 5 DC"],"posts_cited":22,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"marcus-chan","name":"Marcus Chan","url":"https://b2binfluencer.marketing/creators/marcus-chan/","markdown_url":"https://b2binfluencer.marketing/creators/marcus-chan.md","descriptor":"Marcus Chan is a sales coach who helps reps and sales teams improve deal execution, forecasting, hiring, onboarding, and coaching.","linkedin_followers":102886,"linkedin_url":"https://www.linkedin.com/in/marcuschanmba","youtube_url":"https://www.youtube.com/channel/UCv8vfTp1p4_tsL2-YXlvh6A","photo_url":"https://b2binfluencer.marketing/assets/avatars/marcus-chan.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership","sales-forecasting"],"audiences":["sales-leaders","sales-managers"],"verdict":"Marcus Chan is most useful for concrete sales and management diagnostics on deal execution, forecasting, hiring, onboarding, and retention.","best_for":"A sales training or leadership-education brand seeking co-branded content on champion enablement and team retention.","not_for":"A sales-tech vendor selling AI pipeline or admin automation to individual reps.","takeaways":["Reps lose late deals when champions are not taught to sell internally.","One relationship is not a deal; multithreading protects the champion.","Turnover is built into the system six weeks before resignation lands."],"check_first":"Confirm recent results, audience demographics, and which signature projects best represent their work.","main_ideas":["Reps lose late deals because their champion has never been taught to sell internally","One relationship is not a deal; multithreading protects the champion","A forecast is a story until someone has to name the signing path","Turnover is built into the system six weeks before the resignation lands","Hiring should test proof of mechanism, not interview polish"],"partnership_formats":[],"partnership_url":null,"brands":["Sales Accelerator X","The Revenue Vault","Sell Better"],"posts_cited":27,"latest_post":"2026-10-07","similar":[{"id":"gaurav-nisar","url":"https://b2binfluencer.marketing/creators/gaurav-nisar/"},{"id":"jeremy-sanford","url":"https://b2binfluencer.marketing/creators/jeremy-sanford/"},{"id":"hassan-mahmood","url":"https://b2binfluencer.marketing/creators/hassan-mahmood/"}],"engagement":null},{"id":"michael-mclaughlin","name":"Michael McLaughlin","url":"https://b2binfluencer.marketing/creators/michael-mclaughlin/","markdown_url":"https://b2binfluencer.marketing/creators/michael-mclaughlin.md","descriptor":"Michael McLaughlin is a cybersecurity attorney who writes and speaks about the legal and national-security consequences of cyber policy. Their work connects practical issues such as defense contractor compliance and incident reporting with broader questions about AI security and data supply chains.","linkedin_followers":17751,"linkedin_url":"https://www.linkedin.com/in/michael-g-mclaughlin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","defense-industrial-base"],"audiences":[],"verdict":"Michael McLaughlin is most useful for cybersecurity compliance thought leadership aimed at defense contractors and their advisers.","best_for":"Cybersecurity compliance firms expanding a defense industrial base practice and campaigns aimed at contractors and advisers.","not_for":"Retail, e-commerce, marketing operations, demand generation, or customer-data platform campaigns; not product-led growth content.","takeaways":["CMMC suspension raises Administrative Procedure Act issues and may not survive courts or threat.","MSPs with privileged access to contractor systems are high-leverage; only about 40 have CMMC Level 2.","AI security depends on knowing training-data provenance; proposed control is a Training Data Bill of Materials."],"check_first":"Ask for post analytics and follower demographics on comparable CMMC and incident-reporting posts.","main_ideas":["Security rules need verification, not just attestations","Cyber rules should account for who actually controls the systems","Incident reporting should help defenders act sooner","AI security depends on knowing where the data came from","Treat the cause of cyber risk, not only its aftermath"],"partnership_formats":[],"partnership_url":null,"brands":["McCrary Institute for Cyber & Critical Infrastructure Security","U.S. Chamber of Commerce","Buchanan Ingersoll & Rooney PC","Nextgov/FCW","Lawfare"],"posts_cited":17,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"shyo-koshy","name":"Shyo Koshy","url":"https://b2binfluencer.marketing/creators/shyo-koshy/","markdown_url":"https://b2binfluencer.marketing/creators/shyo-koshy.md","descriptor":"Shyo Koshy writes about workforce solutions and talent trends across the UAE and GCC. Their work draws on experience in recruitment, workforce operations and large-scale manpower delivery, and focuses on how businesses can plan, mobilize and manage talent as regional industries change.","linkedin_followers":42696,"linkedin_url":"https://www.linkedin.com/in/shyo-koshy-1a843531","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shyo-koshy.webp","topics":["artificial-intelligence","leadership","recruiting"],"audiences":[],"verdict":"Shyo Koshy writes practical GCC workforce content for HR and operations buyers, but no commercial terms are disclosed.","best_for":"A workforce-solutions, employer-of-record or payroll vendor targeting HR and operations buyers in the UAE and GCC.","not_for":"Consumer brands or performance-led sponsored posts needing guaranteed reach, follower demographics and proven ad labelling.","takeaways":["Workforce solutions is critical infrastructure, not a support function.","Buyers want integrated workforce solutions judged by outcomes, not headcount.","AI and robotics are a reskilling and role-design question, not just a job-loss story."],"check_first":"Confirm commercial terms, paid-content labelling, audience breakdown and recent post analytics before working together.","main_ideas":["Workforce solutions is critical infrastructure, not a support function","Buyers want integrated workforce solutions judged by outcomes, not headcount","Plan capability at the speed of investment, not just headcount","AI and robotics are a reskilling and role-design question, not just a job-loss story","Human judgement still decides who gets hired"],"partnership_formats":[],"partnership_url":null,"brands":["Etisalat","Khadamat Facilities Management LLC","Advanced Technology Research Council","Solutions+"],"posts_cited":27,"latest_post":"2026-10-07","similar":[{"id":"jenn-simon","url":"https://b2binfluencer.marketing/creators/jenn-simon/"},{"id":"aymane-khayi","url":"https://b2binfluencer.marketing/creators/aymane-khayi/"},{"id":"ghazi-benothman","url":"https://b2binfluencer.marketing/creators/ghazi-benothman/"}],"engagement":null},{"id":"grace-wright","name":"Grace Wright","url":"https://b2binfluencer.marketing/creators/grace-wright/","markdown_url":"https://b2binfluencer.marketing/creators/grace-wright.md","descriptor":"Grace Wright is a construction-management leader at BEX who shares practical advice on commercial construction, marketing strategy, and improving manufacturers’ visibility in AI search. Wright's posts also draw on earlier work leading strategy and operations at a marketing consulting firm.","linkedin_followers":12137,"linkedin_url":"https://www.linkedin.com/in/grace-bueckendorf-wright","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/grace-wright.webp","topics":["artificial-intelligence","content-marketing","seo","ai-search-visibility","content-strategy","answer-engine-optimization","career-development"],"audiences":[],"verdict":"Grace Wright is most useful for practical advice on manufacturing website audits and AI search visibility.","best_for":"A B2B manufacturer campaign on AI answer visibility and website fixes.","not_for":"A consumer lifestyle brand needing verified consumer reach and ready placements.","takeaways":["AI assistants quote passages, not pages, so a site must state its answer plainly.","Test AI visibility using five buyer questions across four AI assistants.","Move specification tables from PDFs into HTML and answer buying questions near page top."],"check_first":"Confirm recent post analytics and audience job function, plus deliverables, fees, and timing.","main_ideas":["AI assistants quote passages, not pages, so a site has to state its answer plainly","Test AI visibility the way a buyer asks, not the way a keyword tool suggests","The same failures recur, so a fix plan can be ranked by how many sites share them","A single AI visibility score is false precision; progress needs a repeatable cycle","Output is becoming infinite; attention is not, so judgement is the scarce skill"],"partnership_formats":[],"partnership_url":null,"brands":["BEX Construction","Industrial Marketing Summit"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"amy-daali","name":"Amy Daali","url":"https://b2binfluencer.marketing/creators/amy-daali/","markdown_url":"https://b2binfluencer.marketing/creators/amy-daali.md","descriptor":"Amy Daali writes about artificial intelligence, including AI agents, world models and human-centered AI in manufacturing.","linkedin_followers":13988,"linkedin_url":"https://www.linkedin.com/in/amywdaali","youtube_url":"https://www.youtube.com/channel/UCQmg0UTrnV5jiHLSav8Zuqw","photo_url":"https://b2binfluencer.marketing/assets/avatars/amy-daali.webp","topics":["artificial-intelligence","ai-agents"],"audiences":[],"verdict":"Amy Daali is most useful for accessible explanations of AI agents, world models, and human-centered AI in manufacturing.","best_for":"A robotics campaign on embodied agents with persistent memory and a professional audience.","not_for":"A consumer wellness or electronics launch needing broad reach, short-form video, and paid sponsorships.","takeaways":["AI agents are digital employees, not advanced tools.","Language models predict words; they do not remember, plan, or understand the physical world.","Manufacturing AI should elevate operators and engineers, not replace them."],"check_first":"Confirm partnership intake, rates, and recent LinkedIn engagement on comparable AI architecture posts.","main_ideas":["AI agents are digital employees, not advanced tools","Language models predict words; they do not remember, plan, or understand the physical world","Manufacturing AI should elevate operators and engineers, not replace them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-02-24","similar":[],"engagement":null},{"id":"eric-eskey","name":"Eric Eskey","url":"https://b2binfluencer.marketing/creators/eric-eskey/","markdown_url":"https://b2binfluencer.marketing/creators/eric-eskey.md","descriptor":"Eric Eskey writes about startup growth, AI and software businesses, and building Arizona’s innovation ecosystem. Eskey’s posts draw practical lessons from founder and industry conversations, including how to test ideas with customers, find durable markets, and scale companies.","linkedin_followers":3217,"linkedin_url":"https://www.linkedin.com/in/ericeskey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-eskey.webp","topics":["artificial-intelligence","leadership","cybersecurity","startup","healthcare","venture-capital","go-to-market-strategy"],"audiences":[],"verdict":"They are most useful for written analysis on startup growth, AI, software, and Arizona innovation ecosystems.","best_for":"A venture firm, regional economic development body, or accelerator seeking written strategy analysis, not reach.","not_for":"Campaigns needing measured reach, guaranteed delivery to enterprise security buyers, or performance reporting.","takeaways":["AI executes, founders supply the signal, and there is a routine for testing responses.","Durability test: what must be true in 18 months after platforms copy it.","Buyers should assess what a vendor is pivoting from and to."],"check_first":"Confirm audience survey results, platform demographics, partnership terms, pricing, deliverables, and inquiry route.","main_ideas":["AI is not the advantage; the founder's signal is","Durability test: what has to be true in 18 months","Speed only works inside a wedge; attack tiers in order","A buyer's test for vendor pivots","Small markets can force global companies"],"partnership_formats":[],"partnership_url":null,"brands":["PHX FWD","Arizona Commerce Authority","PHX Ventures","Silicon Valley Bank"],"posts_cited":21,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"muhammad-rukn-e-alam","name":"Muhammad Rukn E Alam","url":"https://b2binfluencer.marketing/creators/muhammad-rukn-e-alam/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-rukn-e-alam.md","descriptor":"Muhammad Rukn E Alam shares practical advice on growing TikTok Shop businesses, with a focus on affiliate creators, profit margins, creative testing, and the operations needed to handle more sales.","linkedin_followers":1154,"linkedin_url":"https://www.linkedin.com/in/muhammad-rukn-e-alam-251394279","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-rukn-e-alam.webp","topics":["ecommerce","supply-chain","tiktok-shop","social-commerce","performance-marketing","creator-marketing","affiliate-marketing","supply-chain-management"],"audiences":["dtc-brands"],"verdict":"Useful for TikTok Shop growth strategy, affiliate programs, profit margins, creative testing, and operations readiness.","best_for":"UK or US skincare or supplement brands with certified private-label supply and margin focus.","not_for":"Brands seeking guaranteed viral reach or 5x ROAS from mega-influencers.","takeaways":["Creators judge new listings by sales, so build velocity before recruiting affiliates.","Use commission to recruit, tiered bonuses to protect margin, and micro-creators to drive sales.","GMV Max rewards gross sales; correct for returns and tune targets by SKU."],"check_first":"Request written scope and fee, and confirm audience analytics before contacting.","main_ideas":["Creators judge new listings by sales, so build velocity before recruiting affiliates","Use commission to recruit, tiered bonuses to protect margin, and micro-creators to drive sales","GMV Max rewards gross sales; correct for returns and tune targets by SKU","Build margin and attribution systems before adding creators or spend","Creative volume sets the ceiling on growth"],"partnership_formats":["Affiliate program build and micro-creator recruitment","GMV Max scaling with paid anchor creative","Live commerce launch and operations","Private-label brand build through Marklinx Ecom","Tool-assisted creator sourcing and content production"],"partnership_url":null,"brands":["Marklinx Ecom","Kalowave","Kalodata"],"posts_cited":21,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"dale-w-harrison","name":"Dale W. Harrison","url":"https://b2binfluencer.marketing/creators/dale-w-harrison/","markdown_url":"https://b2binfluencer.marketing/creators/dale-w-harrison.md","descriptor":"Dale W. Harrison works on B2B marketing and sales effectiveness. In a LinkedIn post, Harrison describes the role as Head of Strategy at The Insight Collective and co-hosts a series about B2B sales, marketing, and revenue growth.","linkedin_followers":29813,"linkedin_url":"https://www.linkedin.com/in/dalewharrison","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dale-w-harrison.webp","topics":["sales","b2b-marketing","revenue-operations","marketing-measurement"],"audiences":["b2b-marketing-leaders"],"verdict":"Most useful for pressure-testing B2B metrics like ICP, lead scoring, pipeline velocity, and sales-marketing alignment.","best_for":"B2B SaaS or B2B technology brands improving lead scoring, pipeline velocity, and sales-marketing alignment.","not_for":"Consumer apps, fitness, Gen Z install campaigns, or short-form entertainment video.","takeaways":["Compare wins with losses before treating a customer trait as predictive.","Buyer fit includes whether the seller can win and serve the account.","Check the distribution of deal durations instead of relying on averages."],"check_first":"Confirm episode calendar, pricing, deliverables, and audience role data before committing.","main_ideas":["Compare wins with losses before calling a customer trait predictive","Buyer fit includes whether the seller can win and serve the account","Treat pipeline metrics as evidence to examine, not facts to trust","Ask whether a metric changes the chance of reaching revenue","Explain sales-marketing friction through wasted time and blame"],"partnership_formats":["Sponsored LinkedIn Live series"],"partnership_url":null,"brands":["The Insight Collective","Next-Gen MQL"],"posts_cited":22,"latest_post":"2026-10-08","similar":[{"id":"omprakash-karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/"},{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"},{"id":"victor-adolph","url":"https://b2binfluencer.marketing/creators/victor-adolph/"}],"engagement":null},{"id":"jakob-strehlow","name":"Jakob Strehlow","url":"https://b2binfluencer.marketing/creators/jakob-strehlow/","markdown_url":"https://b2binfluencer.marketing/creators/jakob-strehlow.md","descriptor":"Jakob Strehlow is the founder and managing director of Strehlow Media, a performance-marketing agency. Strehlow works on paid social advertising, including Meta campaigns for lead generation, e-commerce and recruiting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jakobstrehlow","youtube_url":"https://www.youtube.com/channel/UCJAm-n24ZIOxCAiZwqz1aiQ","photo_url":null,"topics":["ecommerce","paid-ads","recruiting","meta-ads","lead-generation","conversion-tracking"],"audiences":[],"verdict":"Jakob Strehlow is most useful for practical Meta paid-social advice on lead quality, CRM feedback loops, and campaign tests tied to profit.","best_for":"B2B lead-generation or recruiting campaigns needing Meta lead quality, CRM feedback, and paid-social audit work.","not_for":"Consumer skincare sponsorship posts judged on engagement, impressions, or follower reach without ad account access.","takeaways":["Testing unbranded dental recruiting ads cut reported cost per application from about €44 to €23.","Sending CRM qualification and revenue signals back to Meta matters more than form fills.","More conversions do not necessarily mean more profit; engagement alone does not make creator ads profitable."],"check_first":"Confirm ad account, tracking, CRM data, sales feedback, plus agency capacity and pricing before committing.","main_ideas":["Lead quality is decided after the form, not at it","Check platform defaults against profit, not the headline conversion number","Native-looking creative can beat brand-perfect advertising","Creator ads must prove themselves inside a performance account","AI is useful where it feeds the system; human judgment still decides"],"partnership_formats":["Conference and trade-event speaking","Co-produced education webinar","Bylined trade-press article","Client campaign work through Strehlow Media","Testing new Meta lead products with selected clients"],"partnership_url":null,"brands":["Strehlow Media","flox.dental","OMR Education","Meta"],"posts_cited":21,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"anca-platon-trifan","name":"Anca Platon Trifan","url":"https://b2binfluencer.marketing/creators/anca-platon-trifan/","markdown_url":"https://b2binfluencer.marketing/creators/anca-platon-trifan.md","descriptor":"Anca Platon Trifan works in event production and AV and teaches event teams and business leaders how to build practical AI workflows, with attention to risk, human review, and the needs of real operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ancatrifan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anca-platon-trifan.webp","topics":["artificial-intelligence"],"audiences":["business-leaders"],"verdict":"They are most useful for connecting event production and AV operations with practical AI workflow guidance.","best_for":"Event technology or production platforms selling to planners and in-house production teams.","not_for":"Reach sponsorships or vendors seeking named product recommendations or tool comparisons.","takeaways":["AV is the delivery system for an event, not the expensive problem at the end.","Teach AI how your business thinks before you build agents.","A chatbot gives you an answer; a workflow supports a decision."],"check_first":"Confirm rates, booking terms, and sponsorship policy before contacting them.","main_ideas":["AV is the delivery system for an event, not the expensive problem at the end of planning","Teach AI how your business thinks before you build agents","A chatbot gives you an answer; a workflow supports a decision","AI readiness means planning for the day the model changes on you","AI ethics is a leadership conversation, not a technology debate"],"partnership_formats":["Keynotes and conference speaking","Hands-on AI bootcamps and leadership workshops","AI readiness audit and advisory","Podcast and live-session collaboration"],"partnership_url":null,"brands":["Encore","Anthropic (Claude)","WordPress","St. Luke's FitOne","Idaho Technology Council","Events: demystified Podcast"],"posts_cited":19,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"will-obrien","name":"Will O'Brien","url":"https://b2binfluencer.marketing/creators/will-obrien/","markdown_url":"https://b2binfluencer.marketing/creators/will-obrien.md","descriptor":"Will O’Brien writes about ecommerce marketing measurement, including attribution, incrementality and AI-driven product discovery. O’Brien’s posts also cover early-career recruiting and how employers reach students.","linkedin_followers":3824,"linkedin_url":"https://www.linkedin.com/in/willobriennyc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/will-obrien.webp","topics":["artificial-intelligence","ecommerce","recruiting","seo","ai-search-visibility","marketing-measurement","attribution"],"audiences":["ecommerce-marketers","talent-acquisition-leaders"],"verdict":"Will O'Brien is most useful for explaining ecommerce measurement limits, especially attribution, incrementality, and AI product discovery.","best_for":"A B2B ecommerce analytics or measurement company sponsoring thought leadership on AI search and incrementality.","not_for":"Consumer lifestyle or packaged-goods brands seeking high-reach influencer campaigns for immediate short-form video sales.","takeaways":["A $400M+ apparel brand's 12x affiliate ROAS was called fake; an incrementality test found little lift.","Adding ad platforms' claimed revenue can exceed the company's actual sales, so reconcile with P&L.","AI recommendations can send shoppers to brands and appear as direct traffic."],"check_first":"Ask for audience demographics, engagement data, sponsorship terms, disclosure, and results from comparable posts before contacting.","main_ideas":["Marketing measurement should survive finance's addition","Test whether a channel creates sales or just gets last-click credit","ROAS needs margin and business context to mean anything","AI discovery is an unmeasured channel","Search Console for social content gives discovery data, not the revenue half"],"partnership_formats":[],"partnership_url":null,"brands":["Triple Whale"],"posts_cited":28,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"matt-houldsworth","name":"Matt Houldsworth","url":"https://b2binfluencer.marketing/creators/matt-houldsworth/","markdown_url":"https://b2binfluencer.marketing/creators/matt-houldsworth.md","descriptor":"Matt Houldsworth writes about RFID and retail technology, reports on industry developments as editor at RFID News, and runs Voittaa Ltd. Their posts examine how RFID systems work in retail and other settings, and how businesses can manage the security and long-term upkeep of technology such as self-checkouts.","linkedin_followers":5854,"linkedin_url":"https://www.linkedin.com/in/matthouldsworth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-houldsworth.webp","topics":["cybersecurity","retail-technology"],"audiences":[],"verdict":"Useful for explaining RFID and retail technology choices through operating problems, lifecycle risk, and stated limits.","best_for":"A campaign for retail technology vendors selling to grocery and packaging operators on EPOS, RFID, and compliance.","not_for":"Consumer-facing drinks brand seeking broad shopper awareness for on-pack QR engagement and reach.","takeaways":["Sainsbury's self-checkout screen showed a 2016 OS near end of support.","Barcode-only cycle counting leaves stock accuracy around 60% to 70%, item-level RFID reaches 90s.","RAIN summit post questions consumer demand for UHF phone interactions on ordinary products."],"check_first":"Confirm audience job titles, employer types, and post-level results for comparable RFID or EPOS topics.","main_ideas":["Judge RFID by the operating problem it solves","A system that still works may already be falling behind","Compliance can create a data problem without prescribing RFID","Separate a technology’s promise from the demand for it"],"partnership_formats":["Commissioned technical assessment and RFID deployment work","RFID News editorial coverage and interviews"],"partnership_url":null,"brands":["Voittaa Ltd","Software Delivered","RFID News","Veribli"],"posts_cited":23,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"marie-robin","name":"Marie Robin","url":"https://b2binfluencer.marketing/creators/marie-robin/","markdown_url":"https://b2binfluencer.marketing/creators/marie-robin.md","descriptor":"Marie Robin develops Fleet Forward, which helps creative agencies put AI to work through training, workflow design, and systems that combine agency knowledge with human judgment.","linkedin_followers":12000,"linkedin_url":"https://www.linkedin.com/in/robinmarie","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","seo"],"audiences":[],"verdict":"They are most useful for helping creative agencies adopt AI through training, workflow design, and systems.","best_for":"A B2B AI consultancy targeting French creative, social and PR agency leaders.","not_for":"A US developer-tooling vendor wanting English sponsored placements with guaranteed impressions and segmented demographics.","takeaways":["An agency's advantage is an intelligence factory, not a content factory.","Agentic AI needs a framework and a person who decides.","Build on method, not on a model you do not own."],"check_first":"Confirm follower demographics, agency-role breakdown, and whether they offer consulting rather than sponsorship.","main_ideas":["An agency's advantage is an intelligence factory, not a content factory","Agentic AI needs a framework and a person who decides","Build on method, not on a model you do not own","Proof, not engagement, is what social and influence are sold on now","Pirate agencies show independents what is worth testing"],"partnership_formats":["AI training for agency teams","AI opportunity diagnostic","AgencyOS and agentic system setup","Intelligence factory or content engine build","Leadership coaching and strategic advisory","Co-hosted events, webinars, and interviews"],"partnership_url":null,"brands":["Fleet Forward","Zcomme","BUZZMAN","AUDITOIRE","Agence HKM","1969","MOUTON NOIR","Just Happiness","Grand-Mercredi"],"posts_cited":20,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"erik-mackinnon","name":"Erik MacKinnon","url":"https://b2binfluencer.marketing/creators/erik-mackinnon/","markdown_url":"https://b2binfluencer.marketing/creators/erik-mackinnon.md","descriptor":"Erik MacKinnon writes about B2B SaaS product marketing, including validating buyer demand before building features and measuring brand performance. MacKinnon's posts also discuss Wynter’s buyer-research services.","linkedin_followers":15932,"linkedin_url":"https://www.linkedin.com/in/erikmackinnon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erik-mackinnon.webp","topics":[],"audiences":[],"verdict":"Erik MacKinnon is most useful for practical product marketing sessions on validating buyer demand before build and measuring brand.","best_for":"A B2B SaaS product and product marketing team wanting early validation before feature commitment.","not_for":"Finance teams seeking independent benchmark data or a vendor-neutral brand measurement review.","takeaways":["65% of surveyed product marketers said features ship without evidence customers want them.","55% traced an underperforming launch to missing problem, demand, ICP, or market validation.","49% said product marketing gets involved late or downstream."],"check_first":"Confirm audience demographics, engagement, sponsorship terms, and Wynter disclosure before contacting them.","main_ideas":["Validate demand before code makes the decision irreversible","Product marketing's late involvement is an upstream design flaw","Customer evidence is not target-market evidence","More releases do not create more market impact","Brand is the unmeasured multiplier behind performance"],"partnership_formats":[],"partnership_url":null,"brands":["Wynter"],"posts_cited":18,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"jared-gibson","name":"Jared Gibson","url":"https://b2binfluencer.marketing/creators/jared-gibson/","markdown_url":"https://b2binfluencer.marketing/creators/jared-gibson.md","descriptor":"Jared Gibson helps companies turn executives’ and employees’ expertise into content, especially for LinkedIn and video. Gibson’s posts describe a practical approach: draw ideas from everyday work, help people share them consistently, and use those voices to reach buyers.","linkedin_followers":6958,"linkedin_url":"https://www.linkedin.com/in/jaredoutworks","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jared-gibson.webp","topics":["artificial-intelligence","sales","startup","content-marketing","b2b-content-marketing","linkedin-marketing"],"audiences":[],"verdict":"Most useful for building a repeatable executive and employee LinkedIn content program, not buying reach.","best_for":"B2B professional services firms wanting a 90-day executive-led LinkedIn content pilot.","not_for":"A one-off sponsored post or guaranteed impressions and immediate demo requests.","takeaways":["Start with three people who each own a subject and post weekly.","Use customer replies, sales objections, meeting notes and internal debates as source material.","One useful idea can become a post, comment, clip and direct message."],"check_first":"Confirm recent client-side outcomes and post analytics before contacting them.","main_ideas":["Build a team of voices, not a one-person content machine","Let people carry the message; use the company page as support","Look for content in conversations already happening","A creator’s voice can range beyond the company’s offer"],"partnership_formats":["Co-hosted webinar with an outside partner","Guest conversation on Life's a Pitch or The Business is Bullsh*t Podcast","Conference booth activation at an association event","Executive video and content program"],"partnership_url":null,"brands":["Outworks","Ink Factory Studio","ASAE: The Center for Association Leadership","Life's a Pitch","The Business is Bullsh*t Podcast"],"posts_cited":23,"latest_post":"2026-09-24","similar":[{"id":"arushi-malviya","url":"https://b2binfluencer.marketing/creators/arushi-malviya/"},{"id":"elena-dyulgerova","url":"https://b2binfluencer.marketing/creators/elena-dyulgerova/"},{"id":"david-arato","url":"https://b2binfluencer.marketing/creators/david-arato/"}],"engagement":null},{"id":"matt-canaday","name":"Matt Canaday","url":"https://b2binfluencer.marketing/creators/matt-canaday/","markdown_url":"https://b2binfluencer.marketing/creators/matt-canaday.md","descriptor":"Matt Canaday builds AI phone agents, business automations, and software systems through SkyRingAI, and writes about applied AI, robotics, chips, and cybersecurity.","linkedin_followers":1342,"linkedin_url":"https://www.linkedin.com/in/matt-canaday","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-canaday.webp","topics":["artificial-intelligence","cybersecurity","ai-agents","physical-ai","ai-infrastructure","business-automation"],"audiences":[],"verdict":"Matt Canaday is most useful for scoped technical content or consulting on applied AI, phone agents, edge robotics, chips, and cybersecurity.","best_for":"Industrial robotics, edge AI, or automation brands needing technical explainers, applied examples, or scoped build work.","not_for":"Consumer lifestyle sponsorships, high-volume visual campaigns, or food, home, and recipe content.","takeaways":["A phone agent can switch languages mid-call and handle changing requests.","Robots cannot wait for the cloud because network latency affects moving machines.","Chip bonding can help with heat by joining separately made wafers."],"check_first":"Confirm audience demographics, engagement data, robotics deployment experience, and partnership terms.","main_ideas":["AI has to run where the physics allows it","AI should do the work inside a business, not just answer questions","The important shift is agents that operate software, not chatbots that produce answers","Security now runs through developer tools and has to be automated at machine speed","Model safety is an architecture problem, and oversight needs a process"],"partnership_formats":["Custom systems and automation build","Voice AI receptionist deployment"],"partnership_url":null,"brands":["SkyRingAI","Lovable","Inspired Tile KC","Techcycle Solutions"],"posts_cited":23,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"chris-turton","name":"Chris Turton","url":"https://b2binfluencer.marketing/creators/chris-turton/","markdown_url":"https://b2binfluencer.marketing/creators/chris-turton.md","descriptor":"Chris Turton is an ecommerce and B2B marketing entrepreneur. Turton shares advice on growing brands on Amazon, including profitability, advertising, pricing and channel strategy, and works on B2B marketing and motorsport sponsorship ventures.","linkedin_followers":10857,"linkedin_url":"https://www.linkedin.com/in/christurton-amazonagency","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-turton.webp","topics":["artificial-intelligence","sales","tiktok-shop"],"audiences":["b2b-marketers"],"verdict":"Most useful for practical Amazon profit, pricing, channel control and TikTok Shop halo analysis.","best_for":"A B2B ecommerce agency webinar on Amazon hybrid selling and TikTok Shop halo effects.","not_for":"Consumer skincare TikTok Shop creator campaigns judged on creator sales and conversion.","takeaways":["An automated price match turned a client's £30 toilet seat into a £130 Amazon listing.","TikTok Shop can drive Amazon sales, but the halo is hard to prove.","Third-party selling is not a fix for every pricing or supply-chain problem."],"check_first":"Confirm audience demographics and recent webinar attendance for Amazon and TikTok Shop topics.","main_ideas":["Amazon growth should start with profit and measured performance","Automation without human oversight can damage a marketplace business","TikTok Shop can drive Amazon sales, but the halo is hard to prove","AI should remove drudgery, not replace commercial judgment","Channel control is shifting toward direct relationships and hybrid selling"],"partnership_formats":["Amazon agency and consultancy engagement","B2B marketing consultancy and fractional CMO support","Motorsport sponsorship platform (MatchNX)","Brand roundtables and event commentary"],"partnership_url":null,"brands":["Ecommerce Intelligence","AmpleB2B Addresses","MatchNX"],"posts_cited":27,"latest_post":"2026-10-09","similar":[{"id":"laurie-kacinski","url":"https://b2binfluencer.marketing/creators/laurie-kacinski/"},{"id":"umer-javed","url":"https://b2binfluencer.marketing/creators/umer-javed/"},{"id":"melissa-burdick","url":"https://b2binfluencer.marketing/creators/melissa-burdick/"}],"engagement":null},{"id":"anand-thangaraju","name":"Anand Thangaraju","url":"https://b2binfluencer.marketing/creators/anand-thangaraju/","markdown_url":"https://b2binfluencer.marketing/creators/anand-thangaraju.md","descriptor":"Anand Thangaraju writes about cybersecurity leadership and how security companies can sell to CISO buyers. Thangaraju also hosts CISO Strategy Salon events, bringing security leaders together to discuss practical challenges.","linkedin_followers":23055,"linkedin_url":"https://www.linkedin.com/in/athangaraju","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anand-thangaraju.webp","topics":["artificial-intelligence","leadership","sales","cybersecurity"],"audiences":["cisos-and-security-leaders"],"verdict":"Useful for security vendors selling to CISOs who need sharper buyer personas and sales enablement.","best_for":"Security vendors selling to CISOs that need to repair a generic pitch.","not_for":"Security awareness vendors calling employees the weakest link or pushing more training.","takeaways":["CISO is not one buyer; there are at least eight buyer tribes.","A practitioner's approval is not a purchase decision; security leaders approve spend.","Blame system design, not people; use safer defaults and access controls."],"check_first":"Confirm sponsor policy, rates, and partnership details before contacting them.","main_ideas":["\"CISO\" is not one buyer — it is at least eight tribes","A practitioner's approval is not a purchase decision","\"Interesting\" means browsing, not buying","Blame the system design, not the people using it","Test your own controls against AI attacks, not just AI against you"],"partnership_formats":["Sponsor a CISO Strategy Salon dinner","Co-host a Salon with a local leader or partner","Back a practitioner meetup or channel discussion"],"partnership_url":null,"brands":["Alchemy Cyber Inc","CISO Strategy Salon","Vero Security","Metano","Sentra","The Beyond CISO","Mindfluence"],"posts_cited":23,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"kit-yu","name":"Kit Yu","url":"https://b2binfluencer.marketing/creators/kit-yu/","markdown_url":"https://b2binfluencer.marketing/creators/kit-yu.md","descriptor":"Kit Yu shares financial-market research and analysis on LinkedIn, covering private-market lending, AI infrastructure and cybersecurity, and Asian markets and energy.","linkedin_followers":33483,"linkedin_url":"https://www.linkedin.com/in/kit-yu-27753534","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-infrastructure"],"audiences":[],"verdict":"Useful for research-led market commentary on Asia-Pacific private debt, AI infrastructure, cybersecurity, and energy.","best_for":"Institutional research firms needing written notes on Asia-Pacific infrastructure private debt and AI cybersecurity.","not_for":"Brands seeking ready-to-book sponsored LinkedIn packages with rates, demographics, reach guarantees, or survey-grade consumer research.","takeaways":["Private debt grew because regulation pushed banks out, not a credit cycle.","Real estate refinancing shortfall projected at USD128 billion by 2030.","AI infrastructure is gated by supply and component access, not demand."],"check_first":"Confirm commercial terms, audience analytics, performance data, and source definitions before contacting.","main_ideas":["Private debt grew because regulation pushed banks out, not because of a credit cycle","Market size is argued country by country, not with one regional headline","The real estate refinancing shortfall is a number a reader can check","AI infrastructure is gated by supply and component access, not demand","A hardware premium has to be justified by time to revenue"],"partnership_formats":[],"partnership_url":null,"brands":["Carlyle Group","Dell Technologies","Zhipu","Adyen"],"posts_cited":34,"latest_post":"2026-10-09","similar":[{"id":"joe-yan","url":"https://b2binfluencer.marketing/creators/joe-yan/"},{"id":"julius-lilly","url":"https://b2binfluencer.marketing/creators/julius-lilly/"},{"id":"stuart-gelb","url":"https://b2binfluencer.marketing/creators/stuart-gelb/"}],"engagement":null},{"id":"kashif-aziz","name":"Kashif Aziz","url":"https://b2binfluencer.marketing/creators/kashif-aziz/","markdown_url":"https://b2binfluencer.marketing/creators/kashif-aziz.md","descriptor":"Kashif Aziz is a product engineer and software consultant who helps founders build custom software, internal tools, and AI integrations. The posts show work across product decisions and implementation, including data pipelines and tools built around real business workflows.","linkedin_followers":8554,"linkedin_url":"https://www.linkedin.com/in/kashifaziz","youtube_url":"https://www.youtube.com/channel/UC6q3508LBrH6EhfQo-1UY5A","photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Kashif Aziz is most useful for part-time senior technical judgment on AI integration, internal tools, and engineering costs.","best_for":"A B2B SaaS or developer platform seeking part-time technical advisory, not sponsored reach.","not_for":"Consumer or Islamic fintech brands wanting sponsored posts with guaranteed reach and engagement.","takeaways":["A pricing workflow delivered data in under 20 minutes and improved high-margin price competitiveness 11%.","Built a custom hiring dashboard in about an hour instead of buying an applicant tracking system.","Argues basic AI access is a weak differentiator compared with domain knowledge, implementation, and judgment."],"check_first":"Confirm audience analytics, engagement rates, and advisory-client results before assuming fit for a B2B SaaS campaign.","main_ideas":["Build the smallest tool that fits the real workflow","AI speeds up coding; people remain responsible for the result","Build data pipelines for decisions, not just reports","Look for coordination gaps before proposing disruption","Judge tech policy by its effects on workers and the wider economy"],"partnership_formats":["Technical advisory and product build","Custom internal tool builds","AI integration and code remediation"],"partnership_url":null,"brands":["HalalCodeCheck","LucidReactor Labs","Cloudflare","Anthropic"],"posts_cited":27,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"joey-glyshaw","name":"Joey Glyshaw","url":"https://b2binfluencer.marketing/creators/joey-glyshaw/","markdown_url":"https://b2binfluencer.marketing/creators/joey-glyshaw.md","descriptor":"Joey Glyshaw shares practical guidance on using AI, integrations, and custom software to improve Amazon and ecommerce operations, including inventory forecasting, order fulfillment, and post-purchase support.","linkedin_followers":4563,"linkedin_url":"https://www.linkedin.com/in/joeglyshaw","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joey-glyshaw.webp","topics":["artificial-intelligence","agentic-commerce"],"audiences":["ecommerce-operators"],"verdict":"Most useful for practical guidance on AI, integrations, and custom software in Amazon and ecommerce operations.","best_for":"Post-purchase, tracking, or fulfillment automation platforms seeking advice or co-produced content on AI-driven Amazon FBA operations.","not_for":"Subscription operations or warehouse-management software vendors seeking sponsored endorsements or paid placements.","takeaways":["AI cannot call APIs on its own; MCP servers are the fix.","A store is becoming a data feed an AI will either trust or skip.","Own your operating software instead of renting a dozen SaaS tools."],"check_first":"Ask for data behind outcome claims and LinkedIn audience analytics before contacting.","main_ideas":["AI cannot call APIs on its own. MCP servers are the fix.","A store is becoming a data feed an AI will either trust or skip","Own your operating software instead of renting a dozen SaaS tools","The AI gap is ownership, not tool access","AI forecasting is a working-capital decision, not a dashboard purchase"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","Shopify","AlgoFuse AI","Anthropic","OpenAI"],"posts_cited":25,"latest_post":"2026-10-06","similar":[{"id":"bernard-nader","url":"https://b2binfluencer.marketing/creators/bernard-nader/"},{"id":"osaf-ali","url":"https://b2binfluencer.marketing/creators/osaf-ali/"},{"id":"abhiraj-aggarwal","url":"https://b2binfluencer.marketing/creators/abhiraj-aggarwal/"}],"engagement":null},{"id":"manlio-carrelli","name":"Manlio Carrelli","url":"https://b2binfluencer.marketing/creators/manlio-carrelli/","markdown_url":"https://b2binfluencer.marketing/creators/manlio-carrelli.md","descriptor":"Manlio Carrelli shares analysis of AI companies, enterprise technology, and market shifts, including how businesses can use predictive intelligence to identify potential customers, partners, and acquisition targets.","linkedin_followers":9251,"linkedin_url":"https://www.linkedin.com/in/mcarrelli","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","startup","ai-agents","agentic-commerce","enterprise-ai","industrial-ai","mergers-and-acquisitions"],"audiences":["professional-services-leaders"],"verdict":"Manlio Carrelli is most useful for data-backed analysis of AI company momentum, enterprise M&A, and market shifts.","best_for":"A B2B AI market intelligence firm wanting a co-authored report on AI startup momentum and enterprise M&A trends.","not_for":"A developer-tools vendor wanting hands-on product tutorials, recorded walkthroughs, live demos, or paid-media reach guarantees.","takeaways":["One post ranks eight AI companies whose success-probability score rose 300 points or more.","Coinbase's investments, partnerships, acquisitions, and hiring across five business areas suggest an everything exchange.","Public software incumbents' purchases of AI startups are projected to more than double year over year."],"check_first":"Ask for audience analytics, budget, turnaround, editorial control, approval process, exclusivity, and disclosure terms.","main_ideas":["Predictive intelligence beats waiting for the news","Incumbents are buying the disruptors, not being replaced by them","The budget AI actually replaces is labor, not software","Partnerships, not products, decide who owns a new category","Work is being rebuilt around orchestration, and taste and judgment are the scarce assets"],"partnership_formats":[],"partnership_url":null,"brands":["CB Insights","Clay"],"posts_cited":27,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"arushi-malviya","name":"Arushi Malviya","url":"https://b2binfluencer.marketing/creators/arushi-malviya/","markdown_url":"https://b2binfluencer.marketing/creators/arushi-malviya.md","descriptor":"Arushi Malviya runs Inizio Media Ventures, helping B2B founders use LinkedIn content and outbound to build visibility and generate sales conversations.","linkedin_followers":58541,"linkedin_url":"https://www.linkedin.com/in/arushimalviya","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arushi-malviya.webp","topics":["sales","startup"],"audiences":["b2b-saas","b2b-founders"],"verdict":"Most useful for B2B founders who need LinkedIn content and outbound to create sales conversations.","best_for":"A B2B SaaS company with a defined buyer and a founder willing to be public face.","not_for":"Consumer brands seeking one sponsored post or a two-week awareness burst.","takeaways":["Write for buyers, not for people who share your job.","Content and outbound work better as one system.","Use hiring activity as an outbound signal and match messages to the reason."],"check_first":"Ask for audience composition, seniority data, and independent verification of client performance figures.","main_ideas":["Write for buyers, not for people who share your job","Content and outbound work better as one system","Use buying signals to make outbound timely","Clarify the offer before tuning the profile","Build a company’s presence from distinct employee expertise"],"partnership_formats":["Done-for-you founder growth engagement","Team or multi-voice content program","Speaking engagements and event sessions","Brand collaborations"],"partnership_url":null,"brands":["Inizio Media Ventures","Icypeas","Shaadi.com","Bata","Miraggio","Boat","Trubasics","Aimfox","ColdIQ","Goldi Solar"],"posts_cited":25,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"kaleigh-moore","name":"Kaleigh Moore","url":"https://b2binfluencer.marketing/creators/kaleigh-moore/","markdown_url":"https://b2binfluencer.marketing/creators/kaleigh-moore.md","descriptor":"Kaleigh Moore is a B2B creator and consultant who helps companies improve how they appear in AI search answers. Moore shares practical guidance on AI visibility, content, and answer engine optimization through posts, video, and a newsletter.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kaleighmoore","youtube_url":"https://www.youtube.com/channel/UCRJaeJYJoNm-AcZADywn60Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/kaleigh-moore.webp","topics":["artificial-intelligence","content-marketing","seo","ai-search-visibility","answer-engine-optimization","creator-marketing"],"audiences":["b2b-marketers"],"verdict":"Kaleigh Moore is most useful for improving how B2B brands appear in AI search answers.","best_for":"B2B SaaS company selling workflow software to operations and RevOps teams.","not_for":"Consumer skincare brand seeking Instagram or TikTok direct product sales.","takeaways":["AI visibility is earned off-site by named individuals, not brand pages.","One question becomes twenty: compete for the cluster, not the keyword.","Consulting case study: brand mention rate rose from 11% to 24% in one quarter."],"check_first":"Confirm contact route and whether the brand can supply engine visibility.","main_ideas":["AI visibility is earned off-site by named individuals, not brand pages","One question becomes twenty: compete for the cluster, not the keyword","AI handles tedious writing well but struggles with what makes it journalism","Most companies have no clear owner for the work","Consulting brings teams into alignment and measures mention rate"],"partnership_formats":["Sponsored and co-authored posts on LinkedIn and Twitter","Newsletter sponsorship","On-camera tutorials and tool demos","Report and data breakdowns","AEO consulting and cross-team workshops","Creator program advising"],"partnership_url":null,"brands":["Collective","Ahrefs","beehiiv","AirOps","Scrunch","viktor.com","Cluing","Unnamed mid-market B2B SaaS company"],"posts_cited":25,"latest_post":"2026-10-07","similar":[{"id":"aabhas-vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/"},{"id":"bennett-cohen","url":"https://b2binfluencer.marketing/creators/bennett-cohen/"},{"id":"lee-odden","url":"https://b2binfluencer.marketing/creators/lee-odden/"}],"engagement":null},{"id":"alex-hollander","name":"Alex Hollander","url":"https://b2binfluencer.marketing/creators/alex-hollander/","markdown_url":"https://b2binfluencer.marketing/creators/alex-hollander.md","descriptor":"Alex Hollander shares practical B2B marketing advice, including LinkedIn demand generation, lead targeting, paid ads, and email campaigns. The posts also describe applying these approaches to client work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alexhollander","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-hollander.webp","topics":["b2b-marketing","email-marketing","demand-generation","lead-generation","marketing-automation","account-based-marketing","first-party-data"],"audiences":["b2b-marketers"],"verdict":"Most useful for practical B2B LinkedIn demand generation, lead targeting, paid ads, and email campaign planning.","best_for":"B2B SaaS company needing demand generation, tighter account targeting, and better conversion from sales-worked accounts.","not_for":"Consumer apps or direct-to-consumer brands seeking paid creator partnerships with fees, reach, and ad labeling.","takeaways":["Lead quality beats lead volume: define fit before spending.","Contact accounts when signals say they are ready, not when the calendar does.","Use LinkedIn for demand generation, not lead capture."],"check_first":"Ask for measurement methodology and supporting data before treating 20% conversion-rate improvement as benchmark.","main_ideas":["Lead quality beats lead volume: define fit before spending","Contact accounts when signals say they are ready, not when the calendar does","Use LinkedIn for demand generation, not lead capture","Personalise by segment, or one-size-fits-all content wastes the spend","Plan for a first-party, consent-based data world"],"partnership_formats":[],"partnership_url":null,"brands":["Nexus"],"posts_cited":15,"latest_post":"2026-08-21","similar":[{"id":"yohann-georgel","url":"https://b2binfluencer.marketing/creators/yohann-georgel/"},{"id":"daniel-silva","url":"https://b2binfluencer.marketing/creators/daniel-silva/"},{"id":"daksh-jain","url":"https://b2binfluencer.marketing/creators/daksh-jain/"}],"engagement":null},{"id":"edgar-bitencourt","name":"Edgar Bitencourt","url":"https://b2binfluencer.marketing/creators/edgar-bitencourt/","markdown_url":"https://b2binfluencer.marketing/creators/edgar-bitencourt.md","descriptor":"Edgar Bitencourt shares advice on growing e-commerce brands through paid advertising, creative testing, offers and copywriting. Bitencourt's posts also show how they use AI tools to support paid-media and agency work.","linkedin_followers":22527,"linkedin_url":"https://www.linkedin.com/in/edgarbitencourt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/edgar-bitencourt.webp","topics":["artificial-intelligence","ecommerce","paid-ads","creative-testing","paid-media","ecommerce-growth","agency-operations","peak-season-planning"],"audiences":[],"verdict":"Most useful for e-commerce paid-advertising and creative-testing advice, with AI workflow ideas and human approval.","best_for":"A DTC e-commerce brand with paid social, clean tracking, stock, and Q4 creative testing needs.","not_for":"A B2B software or professional-services firm seeking sponsored LinkedIn posts for buyer signups.","takeaways":["Copywriting helped scale an e-commerce brand from low five figures to seven figures in six months.","Their three-week Q4 and BFCM plan links creative and offers to inventory, budgets, tracking, site checks.","AI uses reviews and support tickets to develop ad hooks and check prior tests."],"check_first":"Ask for audience survey results covering job roles and company size, and recent post-level results.","main_ideas":["The offer and the copy decide who wins, not the targeting","Hire experts, then get out of the way","Winning ads are found in customer material, not written from scratch","AI proposes, a human approves, and the thresholds are numbers","Find the real bottleneck, even when it is the uncomfortable part of the business"],"partnership_formats":["Disclosed AI-vendor partnership post","Workflow carousel featuring a named tool","Creative-tool demo (ad cloning, ad generation)","Reporting and analytics tool promotion","Free resource distribution (agent or prompt collections)"],"partnership_url":null,"brands":["Viktor","GoMarble AI","Atria"],"posts_cited":24,"latest_post":"2026-10-07","similar":[{"id":"muhammad-ahmad","url":"https://b2binfluencer.marketing/creators/muhammad-ahmad/"},{"id":"sara-rafiq","url":"https://b2binfluencer.marketing/creators/sara-rafiq/"},{"id":"mark-mei","url":"https://b2binfluencer.marketing/creators/mark-mei/"}],"engagement":null},{"id":"deva-i-j","name":"Deva I J","url":"https://b2binfluencer.marketing/creators/deva-i-j/","markdown_url":"https://b2binfluencer.marketing/creators/deva-i-j.md","descriptor":"Deva I J. writes Remarkable HX, a newsletter about creating measurable value in private equity-backed businesses. The posts focus on putting AI into business workflows, governing its use, and showing how it affects costs, operations, and enterprise value.","linkedin_followers":2243,"linkedin_url":"https://www.linkedin.com/in/devaijusthy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/deva-i-j.webp","topics":["artificial-intelligence","ai-governance","ai-adoption","physical-ai"],"audiences":[],"verdict":"Useful for practical frameworks on AI value, governance, and workflow change in private equity-backed businesses.","best_for":"A private equity firm wanting measurable AI value and governance across portfolio companies.","not_for":"A consumer electronics brand promoting a fun AI assistant to general consumers.","takeaways":["AI spend counts only when the process changes.","AI value must show cost, improvement, and evidence.","Governance is a diligence and exit-readiness question."],"check_first":"Confirm audience roles, engagement data, and sponsor terms before committing.","main_ideas":["AI spend counts only when the process changes","AI value has to show its work: cost, improvement, evidence","Governance is a diligence and exit-readiness question","Adoption, not access, is the binding constraint","Physical AI is an operating-system decision"],"partnership_formats":[],"partnership_url":null,"brands":["Remarkable HX"],"posts_cited":26,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"navneet-kaur","name":"Navneet Kaur","url":"https://b2binfluencer.marketing/creators/navneet-kaur/","markdown_url":"https://b2binfluencer.marketing/creators/navneet-kaur.md","descriptor":"Navneet Kaur shares practical marketing advice for founders and aspiring marketers, including guidance on lead generation, marketing careers, campaign ideas and building a marketing function.","linkedin_followers":4055,"linkedin_url":"https://www.linkedin.com/in/navneet-kaur-marketer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/navneet-kaur.webp","topics":["ecommerce","content-marketing","lead-generation","ecommerce-marketing","influencer-marketing"],"audiences":["b2b-founders"],"verdict":"Navneet Kaur is most useful for practical B2B educational LinkedIn content on lead generation and marketing careers.","best_for":"B2B brands needing educational LinkedIn posts on lead generation and marketing careers.","not_for":"Mass-market consumer beauty brands seeking high-volume TikTok or Instagram UGC and broad reach.","takeaways":["Most lead-generation problems start before the lead arrives","Put research and existing customers before paid ads","Measure creator campaigns by the goal, not by a sales spike"],"check_first":"Confirm audience data and commercial terms before contacting them.","main_ideas":["Most lead-generation problems start before the lead arrives","Put research and existing customers before paid ads","Marketing gets judged on a shorter clock than sales","Measure creator campaigns by the goal, not by a sales spike","Attention quality can matter more than reach"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":20,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"alex-chan","name":"Alex Chan","url":"https://b2binfluencer.marketing/creators/alex-chan/","markdown_url":"https://b2binfluencer.marketing/creators/alex-chan.md","descriptor":"Alex Chan is a Singapore-based marketer associated with Omni Digital. The posts focus on paid advertising and creative strategy, including testing ads, finding qualified leads, and helping businesses grow.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alexchansuanyang","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-chan.webp","topics":["ecommerce","paid-ads","startup","creative-testing"],"audiences":[],"verdict":"Most useful for paid advertising and creative strategy for Singapore B2B lead generation.","best_for":"Singapore B2B services or manufacturing-adjacent firms with referrals and no paid campaign history.","not_for":"Consumer lifestyle brands buying creator sponsorship inventory with fixed fees and audience guarantees.","takeaways":["A cheap lead is not a good lead.","Ads are judged in seconds, and most brand video is built wrong.","The product is usually fine; the assumed reason to buy is the problem."],"check_first":"Confirm if Chan accepts creator-style brand partnerships and request rates, deliverables, and audience data.","main_ideas":["A cheap lead is not a good lead","Ads are judged in seconds, and most brand video is built wrong","The product is usually fine; the assumed reason to buy is the problem","Sameness, not price, is what makes a lead expensive","Build a runway before you scale the spend"],"partnership_formats":[],"partnership_url":null,"brands":["Omni Digital","Gentle Therapy"],"posts_cited":17,"latest_post":"2026-10-06","similar":[{"id":"joshua-chui","url":"https://b2binfluencer.marketing/creators/joshua-chui/"},{"id":"saikat-sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/"},{"id":"gemma-murphy","url":"https://b2binfluencer.marketing/creators/gemma-murphy/"}],"engagement":null},{"id":"robert-rose","name":"Robert Rose","url":"https://b2binfluencer.marketing/creators/robert-rose/","markdown_url":"https://b2binfluencer.marketing/creators/robert-rose.md","descriptor":"Robert Rose is a content marketing strategist and commentator who co-hosts This Old Marketing with Joe Pulizzi. Rose's work explores content strategy, AI in marketing, brand voice, and how companies can build trust through distinct human voices.","linkedin_followers":35406,"linkedin_url":"https://www.linkedin.com/in/robrose","youtube_url":"https://www.youtube.com/channel/UCsmqoUbLSGHd3JZQA1LnyuA","photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-rose.webp","topics":["artificial-intelligence","content-marketing","brand-strategy"],"audiences":["marketing-leaders"],"verdict":"Useful for B2B content strategy and AI integration commentary that challenges assumptions.","best_for":"A B2B marketing software brand planning a webinar or article on content-led marketing and AI.","not_for":"A consumer packaged goods reach campaign with short-form video demos and impression buying.","takeaways":["AI often produces probable prose that restates existing ideas instead of original thought.","Give AI different jobs in the content workflow rather than asking for thought leadership.","Content-led operations compound over quarters and years, unlike campaigns with start and end dates."],"check_first":"Ask for audience survey results and engagement figures for comparable posts or episodes.","main_ideas":["Use AI to support the work, not replace original thinking","Invest in people because judgment takes time to develop","Build content that compounds beyond a campaign","Adapt a brand’s voice to communities without losing its core","Make meaning and relationships the point of marketing"],"partnership_formats":[],"partnership_url":null,"brands":["This Old Marketing","Content Marketing World"],"posts_cited":21,"latest_post":"2026-10-07","similar":[{"id":"roger-dunn","url":"https://b2binfluencer.marketing/creators/roger-dunn/"},{"id":"muhammad-usman","url":"https://b2binfluencer.marketing/creators/muhammad-usman/"},{"id":"veda-ford","url":"https://b2binfluencer.marketing/creators/veda-ford/"}],"engagement":null},{"id":"john-nielsen","name":"John Nielsen","url":"https://b2binfluencer.marketing/creators/john-nielsen/","markdown_url":"https://b2binfluencer.marketing/creators/john-nielsen.md","descriptor":"John Nielsen writes about practical cybersecurity and digital resilience for businesses. Nielsen's LinkedIn posts explain risks such as email spoofing, weak physical network access controls, and dependence on payment or software providers, then offer concrete steps companies can take.","linkedin_followers":26159,"linkedin_url":"https://www.linkedin.com/in/johnnielsendk","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Practical Danish-language cybersecurity and digital resilience posts for business audiences.","best_for":"Editorially led Danish-language B2B campaign on cybersecurity and resilience.","not_for":"Consumer lifestyle campaigns, short-form video, discount codes or mass consumer app downloads.","takeaways":["A visitor can reach an internal network through an unguarded meeting-room port.","A forged email can misuse a company's domain; SPF, DKIM and DMARC have limits.","A payment-provider outage can stop sales; map provider chain and plan 48 hours."],"check_first":"Confirm audience fit and commercial terms, since no media kit or rates are published.","main_ideas":["A familiar sender name is only as safe as the domain owner's instruction","Security testing should cover the front door, not only the network","Payment outages are a continuity decision, not just a technical failure","Foreign sanctions make supplier dependence a sovereignty question","Automated deletion rules need testing like any other control"],"partnership_formats":[],"partnership_url":null,"brands":["DMARC-tjek.dk","DMARC Barometer"],"posts_cited":15,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"stefan-repin","name":"Stefan Repin","url":"https://b2binfluencer.marketing/creators/stefan-repin/","markdown_url":"https://b2binfluencer.marketing/creators/stefan-repin.md","descriptor":"Stefan Repin is a B2B marketer who focuses on account-based marketing and demand generation. Repin's work includes using buyer signals to guide account-specific campaigns and measuring marketing by its contribution to pipeline.","linkedin_followers":21764,"linkedin_url":"https://www.linkedin.com/in/stefan-repin-enterprisemarketing","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stefan-repin.webp","topics":["sales","startup","b2b-marketing","demand-generation","account-based-marketing","enterprise-sales"],"audiences":["b2b-marketing-leaders"],"verdict":"Stefan Repin is most useful for signal-based ABM and pipeline measurement advice for B2B teams.","best_for":"A B2B fintech team wanting a signal-based ABM workshop or playbook.","not_for":"A direct-to-consumer wellness brand seeking broad consumer awareness through paid creator posts.","takeaways":["Prioritize accounts with first- or third-party signals and park others as future pipeline.","A 47-account program generated $2 million pipeline from $100,000 spend.","Measure account progress, not lead status, such as buying committee expansion."],"check_first":"Ask for recent post results and audience demographics before booking.","main_ideas":["Do not advertise to accounts that show no buying signal","Measure the account's progress, not the lead's status","Pipeline per dollar is the metric that proves marketing works","Repin distrusts the signal data everyone else buys","The meeting is the easy part, and the deal takes months"],"partnership_formats":[],"partnership_url":null,"brands":["Backbase","FullFunnel.io","Proxima Research International","ContactLevel","Primer"],"posts_cited":29,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"beth-mchugh","name":"Beth McHugh","url":"https://b2binfluencer.marketing/creators/beth-mchugh/","markdown_url":"https://b2binfluencer.marketing/creators/beth-mchugh.md","descriptor":"Beth McHugh works with EdTech teams on product strategy and Jobs to Be Done research, helping them understand what drives customer decisions and make better-informed product choices.","linkedin_followers":3394,"linkedin_url":"https://www.linkedin.com/in/beth-mchugh-jtbd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/beth-mchugh.webp","topics":["product-management","customer-research"],"audiences":["product-managers"],"verdict":"Most useful for EdTech product strategy and Jobs to Be Done research that explains customer decisions.","best_for":"EdTech venture capital firms and product teams needing advisory or diligence support.","not_for":"Paid sponsorship, co-marketing, broad consumer campaigns, or fast feature shipping as progress.","takeaways":["Plans are tools; the people closest to the work hold the judgment.","Customer research should explain a decision, not collect complaints.","AI can speed prototyping, but it cannot create shared customer understanding."],"check_first":"Ask for rates, available formats, and a recent audience breakdown before planning.","main_ideas":["Plans are tools; the people closest to the work hold the judgment","Customer research should explain a decision, not collect complaints","The hardest EdTech problems sit one level above the product","Mission and incentives drift apart, and the numbers quietly replace value","AI can speed prototyping, but it cannot create shared customer understanding"],"partnership_formats":[],"partnership_url":null,"brands":["Supra","EdTech Week","Clayton Christensen Institute","UPenn Center for Social Impact Strategy","Volta"],"posts_cited":19,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"michael-waskewich-jr","name":"Michael Waskewich Jr.","url":"https://b2binfluencer.marketing/creators/michael-waskewich-jr/","markdown_url":"https://b2binfluencer.marketing/creators/michael-waskewich-jr.md","descriptor":"Michael Waskewich Jr. writes about the business of beverage alcohol, from trade policy and producer finances to brand storytelling and consumer discovery. The posts also describe The Bar Book’s flavor-matching approach to helping people discover spirits.","linkedin_followers":14727,"linkedin_url":"https://www.linkedin.com/in/mike-waskewich","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-waskewich-jr.webp","topics":[],"audiences":[],"verdict":"Useful for trade-literate commentary on beverage alcohol business, finance and consumer discovery.","best_for":"Consultancy campaigns on beverage alcohol finance and consumer discovery for trade audiences.","not_for":"Consumer brand campaigns seeking broad U.S. awareness through short-form video or lifestyle content.","takeaways":["Flavor matching can help people choose unfamiliar spirits instead of defaulting to a known label.","Producer liquidity and predictable payment terms, not demand, are what break producers.","Trade disputes should be read through the costs they create on both sides."],"check_first":"Confirm audience survey results, recent comparable results, and partnership terms before contacting Michael Waskewich Jr.","main_ideas":["The industry fixed production and distribution, but not the moment a shopper chooses","Liquidity and predictability, not demand, are what break producers","Trade disputes should be read through the costs they create on both sides","Export dominance comes from cultural embedding, not shipping capability","Premium spirits earn their price through transparency and consumer education"],"partnership_formats":[],"partnership_url":null,"brands":["The Bar Book","American Distilling Institute","James B. Beam Institute at the University of Kentucky"],"posts_cited":16,"latest_post":"2026-09-25","similar":[{"id":"kristin-marley-patrick","url":"https://b2binfluencer.marketing/creators/kristin-marley-patrick/"},{"id":"dani-goldman","url":"https://b2binfluencer.marketing/creators/dani-goldman/"}],"engagement":null},{"id":"david-jackson","name":"David Jackson","url":"https://b2binfluencer.marketing/creators/david-jackson/","markdown_url":"https://b2binfluencer.marketing/creators/david-jackson.md","descriptor":"David Jackson is a video and performance-creative producer who helps consumer brands plan and make short-form ads and product-page videos. Jackson's posts focus on testing creative ideas, improving the content shoppers see after an ad click, and building production systems that help teams keep up with demand.","linkedin_followers":2515,"linkedin_url":"https://www.linkedin.com/in/davidjackson-njp","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-jackson.webp","topics":[],"audiences":[],"verdict":"David Jackson helps consumer brands plan and make short-form ads and product-page videos, with testing and production systems.","best_for":"A CPG or DTC brand needing production-heavy, test-driven short-form video and page work.","not_for":"Reach-led sponsorships, long-form brand entertainment, or campaigns without paid testing or product-page work.","takeaways":["They shot 15 hooks in one day; hook 11 won, rising from 1.8% to 4.3% CTR.","A beverage brand's add-to-cart rose above 3% after product-page video, image reordering, and mobile copy changes.","They report zero missed deadlines over 18 months using quarterly planning, shoot limits, and buffer time."],"check_first":"Confirm audience and reach data, since only 2,515 LinkedIn followers are published.","main_ideas":["A hook is a contract with a stranger","Let tests pick the winning creative, not the review room","UGC should start with an angle map, not a creator shopping spree","The product page is part of the ad","Creative capacity is arithmetic before it is talent"],"partnership_formats":["Performance creative testing sprint","Product-page (PDP) video rebuild","UGC angle planning before creator briefing","Creative capacity audit","Ongoing scheduled production partnership","Launch and scaling content production"],"partnership_url":null,"brands":["Ekster"],"posts_cited":23,"latest_post":"2026-10-05","similar":[{"id":"travis-oberlander","url":"https://b2binfluencer.marketing/creators/travis-oberlander/"},{"id":"anthony-hodges","url":"https://b2binfluencer.marketing/creators/anthony-hodges/"},{"id":"harsh-prajapati","url":"https://b2binfluencer.marketing/creators/harsh-prajapati/"}],"engagement":null},{"id":"nancy-fox","name":"Nancy Fox","url":"https://b2binfluencer.marketing/creators/nancy-fox/","markdown_url":"https://b2binfluencer.marketing/creators/nancy-fox.md","descriptor":"Nancy Fox advises fractional executives and consultants on finding a viable niche, sharpening their positioning and offers, and building a steadier client pipeline.","linkedin_followers":20811,"linkedin_url":"https://www.linkedin.com/in/nancyfoxwyze","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nancy-fox.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Nancy Fox is most useful for helping fractional executives and consultants sharpen positioning, research niches, and build steadier client pipelines.","best_for":"A consulting firm or fractional network wanting a positioning workshop and co-branded authority content.","not_for":"Mass-reach advertising or tool-first sponsorship aimed at SMB founders and revenue leaders.","takeaways":["A niche is a buyer with an urgent problem, not a broad category.","Buying triggers like funding, merger, new CFO, or departing CEO narrow the search.","Positioning is what lets other people refer you."],"check_first":"Confirm audience demographics and partnership terms, availability, rates, usage rights, and disclosure.","main_ideas":["A niche is a buyer with an urgent problem, not a broad category","Positioning is what lets other people refer you","Build a fractional practice with five parts","Sell the urgent pain, not the next secret or your résumé","Sell measurable outcomes, not advice by the hour"],"partnership_formats":[],"partnership_url":null,"brands":["WYZE Rainmakers","Market Hunger Intelligence Report","LinkedIn Sales Navigator","Vistage"],"posts_cited":20,"latest_post":"2026-07-20","similar":[{"id":"ali-powell","url":"https://b2binfluencer.marketing/creators/ali-powell/"},{"id":"bryan-pocock","url":"https://b2binfluencer.marketing/creators/bryan-pocock/"},{"id":"paul-lipman","url":"https://b2binfluencer.marketing/creators/paul-lipman/"}],"engagement":null},{"id":"elena-alikhachkina","name":"Elena Alikhachkina","url":"https://b2binfluencer.marketing/creators/elena-alikhachkina/","markdown_url":"https://b2binfluencer.marketing/creators/elena-alikhachkina.md","descriptor":"Elena Alikhachkina writes and speaks about how organizations can use data and AI to make better business decisions, govern AI, and clarify who is accountable for its outcomes. Alikhachkina's posts connect executive and board oversight with practical issues such as decision-making, operational adoption, and trust.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dr-elena-alikhachkina-2265041","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/elena-alikhachkina.webp","topics":["artificial-intelligence","ai-governance","enterprise-ai"],"audiences":[],"verdict":"Elena Alikhachkina is most useful for speaking, advising, or convening on AI oversight, governance and executive decisions.","best_for":"An executive education program for corporate directors on AI oversight.","not_for":"Technical implementation campaigns for data engineers, priced on clicks and pipeline.","takeaways":["Governing AI value is not the same as governing AI risk.","Using an AI assistant is not the same as being an AI-capable enterprise.","Leaders narrowed a board dashboard from 48 metrics to nine by asking which decisions would change."],"check_first":"Confirm recent results for comparable sessions, audience titles, and partnership terms.","main_ideas":["AI oversight is something a company does for itself","Governing AI value is not the same as governing AI risk","Using an AI assistant is not the same as being an AI-capable enterprise","Signal comes from choosing what to ignore","Buying another tool is a way of avoiding the real question"],"partnership_formats":["Executive forum convening (AI Oversight 360 InfoFluence Executive Forum)","AI Oversight Weekly Briefing guest slot","Conference and event speaking"],"partnership_url":null,"brands":["InfoFluence","AI Oversight Weekly Briefing","CIOnews","Manufacturing Leadership Council"],"posts_cited":23,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"caitlin-ferguson","name":"Caitlin Ferguson","url":"https://b2binfluencer.marketing/creators/caitlin-ferguson/","markdown_url":"https://b2binfluencer.marketing/creators/caitlin-ferguson.md","descriptor":"Caitlin Ferguson is the founder of COOPilots.io, where they teach business owners and professional-services teams to apply AI to everyday operations and build practical workflow automations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ceoferguson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/caitlin-ferguson.webp","topics":["artificial-intelligence","ai-adoption","workflow-automation"],"audiences":["founders","professional-services-leaders","operations-leaders"],"verdict":"Caitlin Ferguson is most useful for teaching professional-services teams to apply AI to operations and build practical workflow automations.","best_for":"A professional-services firm wanting AI embedded in delivery and back-office operations to lift margins.","not_for":"A vendor selling high-volume automated sales outreach or campaigns focused on lead volume and pipeline generation.","takeaways":["Students mapped first conversation to project kickoff and found 13.5 hours AI might take on.","A Christmas-tree seller got a live dashboard and pricing tool for changing costs and short season.","They argue 60 to 80 percent of a consulting business can be automated today."],"check_first":"Confirm whether a brand partnership route exists, since published links point to class sign-up.","main_ideas":["Automate around the competitive edge, not through it","Map the whole workflow before choosing what to build","Most of a consulting firm's operations can be automated with tools that already exist","Give AI a persistent understanding of the business, not one-off prompts","Count recovered hours, and price them conservatively"],"partnership_formats":["Live small-cohort AI for Operations class","One-week AI operations sprint","Public workshops and conference sessions","Podcast conversation on Grounds for Growth"],"partnership_url":null,"brands":["COOPilots.io","Grounds for Growth: Coffee with the C-Suite","Hustle & Humor","Operations Nation","Generalist World","MIT NANDA","Claude Cowork","ChatGPT","HubSpot","Tree Riders NYC"],"posts_cited":22,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"nathan-perdriau","name":"Nathan Perdriau","url":"https://b2binfluencer.marketing/creators/nathan-perdriau/","markdown_url":"https://b2binfluencer.marketing/creators/nathan-perdriau.md","descriptor":"Nathan Perdriau is an e-commerce growth marketer who writes and teaches about paid media, customer retention, and connecting marketing decisions to profit and cash flow.","linkedin_followers":7181,"linkedin_url":"https://www.linkedin.com/in/nathan-perdriau","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nathan-perdriau.webp","topics":["ecommerce","paid-ads","ecommerce-retention"],"audiences":["performance-marketers"],"verdict":"Nathan Perdriau is most useful for connecting paid media, retention and profit into operating decisions for e-commerce brands.","best_for":"DTC apparel brands spending roughly $250k+ a month on paid media needing retention and Q1 returns planning.","not_for":"Brands seeking fixed sponsored LinkedIn or YouTube placements with published rates and consumer reach.","takeaways":["Retention sets the ceiling on acquisition spend, and email and SMS come last.","Judge paid media on acquisition MER, not blended MER.","Returns and taxes distort MER, especially in January; check return rates by SKU."],"check_first":"Confirm whether paid partnerships are available and on what terms.","main_ideas":["Retention is the ceiling on acquisition spend, and email and SMS come last","Judge paid media on acquisition MER, not blended MER","Run a dynamic MER target around a fixed acquisition MER guardrail","Returns and taxes distort MER, especially in January","In a cash crunch, argue efficiency rather than budget"],"partnership_formats":[],"partnership_url":null,"brands":["Blue Sense Digital","KOOKAI","DECJUBA","2XU","VINOMOFO"],"posts_cited":24,"latest_post":"2026-08-17","similar":[{"id":"angus-cowan","url":"https://b2binfluencer.marketing/creators/angus-cowan/"},{"id":"taylor-lagace","url":"https://b2binfluencer.marketing/creators/taylor-lagace/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"}],"engagement":null},{"id":"nikunj-adeshra","name":"Nikunj Adeshra","url":"https://b2binfluencer.marketing/creators/nikunj-adeshra/","markdown_url":"https://b2binfluencer.marketing/creators/nikunj-adeshra.md","descriptor":"Nikunj Adeshra works on real estate technology at Cleardeals. Adeshra’s posts discuss the company’s growth, expansion into new cities, and efforts to improve lead matching and customer follow-up with its own CRM tools.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nikunj-cleardeals","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikunj-adeshra.webp","topics":["artificial-intelligence","property-management"],"audiences":[],"verdict":"Useful for explaining Indian PropTech business models and the operations behind real estate technology claims.","best_for":"PropTech research or investment series on Indian real estate technology and execution.","not_for":"Consumer interiors or lifestyle campaigns judged on reach or product click through.","takeaways":["Cleardeals generated 1.3 lakh leads, but conversions did not keep pace with lead volume.","Resale housing is the bigger opportunity, needing transaction infrastructure rather than listings.","WhatsApp CRM integration separates a change already made from future workflows and an AI-agent vision."],"check_first":"Confirm paid collaboration terms, rates and audience data are available in writing.","main_ideas":["PropTech value comes from connecting separate businesses, not from one product","Resale housing, not new launches, is the bigger opportunity, and it needs transaction infrastructure rather than listings","Rising construction costs quietly push buyers toward ready-to-move homes","Property data has become infrastructure for how capital is allocated","AI matters when it changes the cost structure of real estate work, not when it is added on top"],"partnership_formats":[],"partnership_url":null,"brands":["Cleardeals","Odoo","Interakt"],"posts_cited":22,"latest_post":"2026-10-08","similar":[{"id":"a-j-rounds","url":"https://b2binfluencer.marketing/creators/a-j-rounds/"},{"id":"james-morris-manuel","url":"https://b2binfluencer.marketing/creators/james-morris-manuel/"},{"id":"mitch-fox","url":"https://b2binfluencer.marketing/creators/mitch-fox/"}],"engagement":null},{"id":"julius-lilly","name":"Julius Lilly","url":"https://b2binfluencer.marketing/creators/julius-lilly/","markdown_url":"https://b2binfluencer.marketing/creators/julius-lilly.md","descriptor":"Julius Lilly writes independent analysis of Japan’s industrial and technology sectors, including manufacturing, AI, aerospace, and telecommunications. The posts explain how shifts in technology, supply chains, and infrastructure could affect business and industrial strategy.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/juliuslillyjapan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/julius-lilly.webp","topics":["artificial-intelligence","supply-chain","supply-chain-resilience","physical-ai","industrial-ai"],"audiences":[],"verdict":"Most useful for independent analysis of Japan’s industrial and technology sectors, especially manufacturing, AI, aerospace and connectivity.","best_for":"Industrial strategy or market intelligence firms needing expert commentary and sourced client-facing content.","not_for":"Consumer brands or household-facing campaigns seeking sponsored posts, broad consumer reach or purchase intent.","takeaways":["AI has to move inside the production lane, not sit beside it.","Japan's slow product launches are a data problem, not an engineering one.","Japan is central to aerospace without owning an aircraft brand."],"check_first":"Confirm audience composition, recent performance, formats, and any sponsorship labelling before contacting them.","main_ideas":["AI has to move inside the production lane, not sit beside it","Japan's slow product launches are a data problem, not an engineering one","The pendulum is swinging back toward selective vertical integration","Japan is central to aerospace without owning an aircraft brand","Humanoid robots were bodies waiting for brains"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":19,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"matthew-henderson","name":"Matthew Henderson","url":"https://b2binfluencer.marketing/creators/matthew-henderson/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-henderson.md","descriptor":"Matthew Henderson is a project delivery and operations leader who advises organizations on PMOs, business transformation, and the systems they need to scale. Henderson says they built Waypost, which offers project-delivery and transformation support, and is building Tipstyrs, a project focused on measuring hiring experiences.","linkedin_followers":2209,"linkedin_url":"https://www.linkedin.com/in/hendersonmatthewa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-henderson.webp","topics":["artificial-intelligence","leadership","candidate-experience"],"audiences":["professional-services-leaders"],"verdict":"Matthew Henderson is most useful for practical PMO, delivery governance, and operating-model advice for scaling organizations.","best_for":"A B2B consulting firm staffing a fractional PMO or delivery-transformation lead for a fast-growing client.","not_for":"A paid LinkedIn sponsorship campaign expecting a rate card, defined deliverables, and audience demographics.","takeaways":["A PMO should set decision thresholds so routine choices do not all climb to executives.","Growth calls for a better operating model, not just more tools or people.","Hiring experience should be measured by the process, not just its outcome."],"check_first":"Confirm partnership terms, contact route, and recent audience results for comparable posts.","main_ideas":["A PMO should help people decide, not pass problems upward","Growth calls for a better operating model, not just more tools or people","Technology and AI should follow the work they are meant to improve","Good governance makes tradeoffs visible early","A hiring experience should be measured by the process, not just its outcome"],"partnership_formats":[],"partnership_url":null,"brands":["Waypost","Tipstyrs","Kolme Group"],"posts_cited":27,"latest_post":"2026-10-08","similar":[{"id":"sarah-horowitz","url":"https://b2binfluencer.marketing/creators/sarah-horowitz/"},{"id":"victoria-shcherbakova","url":"https://b2binfluencer.marketing/creators/victoria-shcherbakova/"},{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"}],"engagement":null},{"id":"farah-a","name":"Farah A.","url":"https://b2binfluencer.marketing/creators/farah-a/","markdown_url":"https://b2binfluencer.marketing/creators/farah-a.md","descriptor":"Farah A. writes about Salesforce administration and automation, consulting delivery, and how businesses can build more reliable workflows. The posts also discuss data protection and SOC 2 readiness.","linkedin_followers":3073,"linkedin_url":"https://www.linkedin.com/in/fbyfarah","youtube_url":null,"photo_url":null,"topics":["ecommerce","workflow-automation"],"audiences":[],"verdict":"Useful for systems-first thought leadership on Salesforce admin enablement, flow architecture, and consulting delivery scale.","best_for":"A Salesforce consulting firm seeking thought leadership on admin enablement and delivery scale.","not_for":"Consumer e-commerce automation paid placements judged on reach and audience composition.","takeaways":["Clearing more tickets can keep Salesforce admins in a reactive role.","Ten hours weekly manual admin work equals 520 hours yearly, or 65 working days.","Slow Salesforce flows are an architecture problem, not a builder speed problem."],"check_first":"Ask for sponsorship terms, audience demographics, and recent post results.","main_ideas":["Being good at execution holds Salesforce admins back","A backlog trains people how to use you","Manual admin work has a price worth putting a number on","Slow Salesforce flows are an architecture problem, not a builder problem","A full pipeline doesn’t create revenue; delivery does"],"partnership_formats":[],"partnership_url":null,"brands":["ScopieFlows","Scopien"],"posts_cited":29,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"riley-cronin","name":"Riley Cronin","url":"https://b2binfluencer.marketing/creators/riley-cronin/","markdown_url":"https://b2binfluencer.marketing/creators/riley-cronin.md","descriptor":"Riley Cronin works on creator marketing and social commerce at Zeroto1, with a focus on building creator communities, growing TikTok Shop programs, and turning creator content into Meta partnership ads.","linkedin_followers":19339,"linkedin_url":"https://www.linkedin.com/in/riley-cronin-685863118","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/riley-cronin.webp","topics":["supply-chain","recruiting","tiktok-shop","affiliate-marketing"],"audiences":[],"verdict":"Most useful for building creator communities and turning top TikTok Shop content into Meta partnership ads.","best_for":"A DTC apparel brand wanting a performance creator community and partnership ad pipeline.","not_for":"A B2B software company seeking one sponsored LinkedIn post with audience demographics.","takeaways":["Build a creator community instead of paying influencers per post.","Treat top TikTok Shop content as the testing ground for Meta ads.","Invest at a loss for about a year before chasing TikTok Shop profit."],"check_first":"Confirm whether they offer personal sponsorship or only agency retainer programs.","main_ideas":["Build a creator community instead of paying influencers per post","Treat top TikTok Shop content as the testing ground for Meta ads","Invest at a loss for about a year before chasing TikTok Shop profit","Pay creators for volume, but only against a quality gate, plus a share of ad revenue","Pick promotable videos using three signals, not gut feel"],"partnership_formats":["Retainer agency engagement with no performance fee","Performance creator community build","Partnership ad supply chain from creator content","Discord-based creator retention and tiering","Milestone content challenges with a quality gate"],"partnership_url":null,"brands":["Zeroto1","Shipt"],"posts_cited":26,"latest_post":"2026-09-30","similar":[{"id":"ethan-kramer","url":"https://b2binfluencer.marketing/creators/ethan-kramer/"},{"id":"sebastian-nelson","url":"https://b2binfluencer.marketing/creators/sebastian-nelson/"},{"id":"will-shonn","url":"https://b2binfluencer.marketing/creators/will-shonn/"}],"engagement":null},{"id":"nick-stagge","name":"Nick Stagge","url":"https://b2binfluencer.marketing/creators/nick-stagge/","markdown_url":"https://b2binfluencer.marketing/creators/nick-stagge.md","descriptor":"Nick Stagge is an entrepreneur and writer who shares lessons on e-commerce marketing, brand positioning, and building businesses.","linkedin_followers":33689,"linkedin_url":"https://www.linkedin.com/in/nbstagge","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-stagge.webp","topics":["ecommerce","b2b-marketing","ecommerce-marketing","brand-positioning","entrepreneurship"],"audiences":[],"verdict":"Nick Stagge is most useful for operator-focused essays on e-commerce positioning, retention, and B2B brand voice.","best_for":"A B2B e-commerce marketing agency or campaign focused on positioning and retention.","not_for":"Consumer subscription-box direct-response campaigns needing video, product demos, discount codes, or performance tracking.","takeaways":["Speaking to everyone makes a brand invisible, so a sharper niche is better.","Recurring revenue is not the same as recurring relationships; churn can replace a customer base.","B2B buyers are still people, and plain language signals confidence."],"check_first":"Confirm sponsorship policy, rates, audience data, and whether they offer paid placements.","main_ideas":["Speaking to everyone makes a brand invisible","Recurring revenue is not the same as recurring relationships","B2B buyers are still people, and plain language signals confidence","The market has to pull, not be pushed","Unplugging is a stated priority, not a productivity tactic"],"partnership_formats":[],"partnership_url":null,"brands":["The Grounded Company","Honey Headphones","Grounded (early online magazine)","Adapted","Klaviyo","Commerce Catalyst"],"posts_cited":15,"latest_post":"2026-10-06","similar":[{"id":"ibraheem-hamzat","url":"https://b2binfluencer.marketing/creators/ibraheem-hamzat/"},{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"},{"id":"mohammad-ashraf","url":"https://b2binfluencer.marketing/creators/mohammad-ashraf/"}],"engagement":null},{"id":"greg-wise","name":"Greg Wise","url":"https://b2binfluencer.marketing/creators/greg-wise/","markdown_url":"https://b2binfluencer.marketing/creators/greg-wise.md","descriptor":"Greg Wise shares practical advice on out-of-home advertising, including how brands can plan campaigns around retail launches, target markets, and connect billboards with digital marketing. His posts also describe campaign work and marketing at Onescreen.","linkedin_followers":22608,"linkedin_url":"https://www.linkedin.com/in/gregwise","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-wise.webp","topics":["b2b-marketing","account-based-marketing"],"audiences":["b2b-marketers","marketing-leaders"],"verdict":"Greg Wise is most useful for explaining and planning mid-market out-of-home campaigns tied to retail launches and digital measurement.","best_for":"B2B martech brands seeking co-marketing webinars on mid-market out-of-home advertising strategy.","not_for":"Consumer snack or beauty campaigns seeking product reviews, personal endorsements, or coupon-code sales.","takeaways":["New OOH advertisers often spend under $1M yearly; campaigns start at $50K to $150K.","Two gaps stall first-time buyers: a confidence gap and an execution gap.","Growth in OOH is coming from mid-market brands, not the biggest spenders."],"check_first":"Confirm audience demographics and comparable webinar or post engagement results.","main_ideas":["Out-of-home advertising should be judged by how much it improves every other channel","Two gaps explain why first-time buyers stall: confidence and execution","Growth in OOH is coming from mid-market brands, not the biggest spenders","OOH is a retail launch and distribution channel, not just top-of-funnel awareness","Small budgets can work in OOH, but only with focus—and Wise will tell you when to wait"],"partnership_formats":["OOH campaign planning and buying with Onescreen","Guest slot on the Beyond the Billboard podcast","Marketing-leader events and roundtables","Co-branded guides and contributed articles"],"partnership_url":null,"brands":["Onescreen","Invoca","Hiya","BetMGM","DraftKings","Tipico","LA Clippers","ACC","Premier Lacrosse League","Brainlabs"],"posts_cited":27,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"tori-adams","name":"Tori Adams","url":"https://b2binfluencer.marketing/creators/tori-adams/","markdown_url":"https://b2binfluencer.marketing/creators/tori-adams.md","descriptor":"Tori Adams writes about federal AI adoption, with a focus on cybersecurity, agent authority, governance, and testing autonomous systems. Adams's LinkedIn posts also cover digital product passports and supply-chain traceability.","linkedin_followers":14631,"linkedin_url":"https://www.linkedin.com/in/toriadamsfederalai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tori-adams.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","agentic-ai"],"audiences":[],"verdict":"Tori Adams is most useful for explaining AI agent governance and assurance in federal contexts.","best_for":"Defense technology campaigns needing co-authored analysis or acquisition webinars on AI governance.","not_for":"Consumer AI assistant launches needing upbeat posts and headline accuracy claims.","takeaways":["An AI agent should not act under a person's login.","Permission to sell a system is not proof that it works.","The urgent AI risk is today's cyberattacks, not a future scenario."],"check_first":"Confirm their audience demographics, seniority, employer type, and post-level engagement before contacting.","main_ideas":["An AI agent should not act under a person’s login","Permission to sell a system is not proof that it works","The urgent AI risk is today’s cyberattacks, not a future scenario","The next bottleneck is the organization, not the model","How Adams works: gather recent reporting, then turn it into a control list"],"partnership_formats":[],"partnership_url":null,"brands":["SIMBA Chain","Substack"],"posts_cited":24,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"matt-leta","name":"Matt Leta","url":"https://b2binfluencer.marketing/creators/matt-leta/","markdown_url":"https://b2binfluencer.marketing/creators/matt-leta.md","descriptor":"Matt Leta works on enterprise AI transformation, focusing on getting AI into real business workflows, measuring results, and building systems that combine people, models, and processes.","linkedin_followers":17128,"linkedin_url":"https://www.linkedin.com/in/matleta","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-leta.webp","topics":["artificial-intelligence","supply-chain","ai-governance","agentic-ai","enterprise-ai","ai-readiness"],"audiences":[],"verdict":"Matt Leta is useful for turning enterprise AI promises into practical workflow tests with finance validation and accountability.","best_for":"A manufacturing operations consultancy executive briefing for operations, engineering and finance leaders.","not_for":"Consumer electronics sponsored social posts paid against media kit, rate card and reach targets.","takeaways":["Start with one costly, specific workflow and deliver in short cycles.","Ask finance to validate value before expanding; fix process and data first.","Test whether agent savings survive time a person spends checking its work."],"check_first":"Confirm audience data from comparable briefings and whether sponsorship terms and inquiry route exist.","main_ideas":["Start with one workflow and prove its value","Fix the work and data before automating it","Make accountability part of the AI system","Build processes that can outlast a person or model"],"partnership_formats":["Twelve-week delivery cycles","Outcome-staked fees","Named senior expert on each engagement","Model-agnostic build","Compliance and trust requirements"],"partnership_url":null,"brands":["Future Works","NextPower"],"posts_cited":33,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"patrick-winters","name":"Patrick Winters","url":"https://b2binfluencer.marketing/creators/patrick-winters/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-winters.md","descriptor":"Patrick Winters writes about strategy and technology in quick-service restaurants and the wider food industry, including restaurant operations, franchise growth, and mergers and acquisitions.","linkedin_followers":1972,"linkedin_url":"https://www.linkedin.com/in/winterspatrick","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-winters.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Winters explains restaurant strategy and technology, connecting operations, franchise growth and investment decisions to business results.","best_for":"Brands targeting restaurant operators, franchise executives, consultants and investors needing strategy arguments on technology and growth.","not_for":"Consumer campaigns seeking broad shopper awareness, high-volume impressions or follower-scale reach.","takeaways":["Yum! BYTE connects ordering, loyalty, operations and data at scale.","Logistics forecasting affects waste, service and franchise economics.","Franchise growth needs local partners and clustered expansion, not store count alone."],"check_first":"Confirm LinkedIn post-level results, follower analytics and any sponsored campaign outcomes before committing budget.","main_ideas":["Build shared systems, but keep them close to local operations","Treat logistics as part of the customer experience and business strategy","Scale through capable partners and strong operating systems, not store count alone","Use AI to strengthen human work, not make people or judgment disappear","Judge growth and deals by strategic fit, not size by itself"],"partnership_formats":[],"partnership_url":null,"brands":["FoodNavigator","Consumer Goods Forum"],"posts_cited":20,"latest_post":"2026-09-16","similar":[{"id":"charlie-pogacar","url":"https://b2binfluencer.marketing/creators/charlie-pogacar/"},{"id":"todd-vahlsing","url":"https://b2binfluencer.marketing/creators/todd-vahlsing/"},{"id":"adam-guild","url":"https://b2binfluencer.marketing/creators/adam-guild/"}],"engagement":null},{"id":"antoinette-chappell","name":"Antoinette Chappell","url":"https://b2binfluencer.marketing/creators/antoinette-chappell/","markdown_url":"https://b2binfluencer.marketing/creators/antoinette-chappell.md","descriptor":"Antoinette Chappell helps founders and senior leaders turn their expertise into clear, strategic thought leadership. Chappell's work includes shaping individual leaders’ positioning and helping leadership teams communicate a shared direction in their own distinct voices.","linkedin_followers":9016,"linkedin_url":"https://www.linkedin.com/in/antoinette-chappell","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","startup","content-marketing","personal-branding","career-transitions"],"audiences":["founders"],"verdict":"They are most useful for helping founders and leadership teams clarify a strategic point of view and shared direction.","best_for":"B2B leadership consultancies selling positioning work to founders who need clarity before content.","not_for":"Direct-response sponsorship campaigns, high-volume short-form video ads, or guaranteed reach and conversions.","takeaways":["Thought leadership is a position you take, not a content plan.","A leadership team should point in one direction and still sound like separate people.","Some businesses may be better served by improving referrals or their website first."],"check_first":"Confirm sponsorship terms, fees, deliverables, audience demographics, and which businesses they mean.","main_ideas":["Thought leadership is a position you take, not a content plan","Founders and leadership teams have different problems, so Chappell starts them in different places","A leadership team should point in one direction and still sound like separate people","Chappell tells some readers that thought leadership is not for them","The gap between what a leader knows and what the market can see"],"partnership_formats":["Founder positioning engagement (the Cornerstone)","Organisational diagnostic (the Strategic Visibility Audit)","Leadership-team narrative work","Repositioning for senior operators moving to board or advisory roles"],"partnership_url":null,"brands":["The Global Chamber","Institute of Directors (IoD)","The Cornerstone","Strategic Visibility Audit"],"posts_cited":21,"latest_post":"2026-10-06","similar":[{"id":"karyl-morris","url":"https://b2binfluencer.marketing/creators/karyl-morris/"},{"id":"onifade-esan-modupeola-bolaji","url":"https://b2binfluencer.marketing/creators/onifade-esan-modupeola-bolaji/"},{"id":"kiran-jamdar","url":"https://b2binfluencer.marketing/creators/kiran-jamdar/"}],"engagement":null},{"id":"lisa-ryan","name":"Lisa Ryan","url":"https://b2binfluencer.marketing/creators/lisa-ryan/","markdown_url":"https://b2binfluencer.marketing/creators/lisa-ryan.md","descriptor":"Lisa Ryan hosts The Manufacturers Network Podcast and shares practical ideas for manufacturing leaders on workforce development, employee retention, workplace culture, and adopting technology while keeping human judgment in the process.","linkedin_followers":14602,"linkedin_url":"https://www.linkedin.com/in/lisaryanspeaks","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lisa-ryan.webp","topics":["artificial-intelligence","leadership","supply-chain","cybersecurity","workforce-development","supply-chain-resilience","employee-retention"],"audiences":[],"verdict":"Lisa Ryan is most useful for reaching manufacturing employers with practical workforce, retention, culture, and technology adoption conversations.","best_for":"An automation software company selling to mid-sized manufacturers, if the ask is a real operational conversation.","not_for":"A direct-to-consumer brand, or a vendor whose core pitch is automation replaces headcount.","takeaways":["Automate repetitive or physically demanding work, but protect experienced workers' judgment.","Start AI projects with a real operational problem, not a use case hunt.","Buying technology is not the same as adopting it."],"check_first":"Confirm whether followers work in operations rather than HR, marketing, or general leadership.","main_ideas":["Automate the aggravation, protect the judgment","AI projects should start with an operational problem, not a use case hunt","Buying technology is not the same as adopting it","The Smart Plant: culture as infrastructure rather than an initiative","Gratinomics: appreciation as a measurable line item, with an activation gap"],"partnership_formats":["Podcast guest slot on The Manufacturers Network Podcast"],"partnership_url":null,"brands":["The Manufacturers Network Podcast","Smart Plant: Aligning AI, Automation, and People"],"posts_cited":27,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"dwaipayan-nath","name":"Dwaipayan Nath","url":"https://b2binfluencer.marketing/creators/dwaipayan-nath/","markdown_url":"https://b2binfluencer.marketing/creators/dwaipayan-nath.md","descriptor":"Dwaipayan Nath is a technology and enterprise architecture leader who writes about helping organizations put AI and digital transformation to work. Their posts focus on redesigning business processes, building enterprise AI systems, and managing technology and infrastructure risks.","linkedin_followers":3188,"linkedin_url":"https://www.linkedin.com/in/dwaipayan-deep-nath-99b2023","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Dwaipayan Nath is useful for practical frameworks on enterprise AI architecture, process change, governance, resilience, and adoption.","best_for":"Strategy keynote or executive workshop for enterprise technology brands targeting CIOs.","not_for":"Developer tool launches needing tutorials, coding, configuration advice, or benchmark comparisons; guaranteed reach campaigns.","takeaways":["AI creates value through process redesign and adoption, not model choice.","A four-way framework covers standard models, enterprise context, governance, and custom builds.","Enterprise AI is becoming an orchestration problem; infrastructure and geopolitics are operational risk."],"check_first":"Confirm audience demographics, sponsored post results, and available paid partnership formats.","main_ideas":["AI creates value through process redesign and adoption, not through model choice","Where AI belongs: a four-way framework for standard models, enterprise context, governance and custom builds","Enterprise AI is becoming an orchestration problem","Infrastructure and geopolitics are now operational risk for AI programmes","In manufacturing, start with frontline work rather than moonshots"],"partnership_formats":[],"partnership_url":null,"brands":["Trivium Packaging","BCG","Avanade","IMD"],"posts_cited":23,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"alex-wang","name":"Alex Wang","url":"https://b2binfluencer.marketing/creators/alex-wang/","markdown_url":"https://b2binfluencer.marketing/creators/alex-wang.md","descriptor":"Alex Wang creates practical content about applying AI in business, with a focus on enterprise agents, governance, data readiness, and the tools and workflows that help AI move into production. Wang also covers AI products and applications in education and software.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alexwang2911","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-wang.webp","topics":["artificial-intelligence","ai-governance","physical-ai","ai-infrastructure"],"audiences":[],"verdict":"Alex Wang is most useful for explaining how enterprise AI agents move from demos into governed production workflows.","best_for":"Enterprise AI platform or software campaigns needing thought leadership on scoping and governing agents.","not_for":"Demand generation targeting named buying committees with conversion targets and audience reporting.","takeaways":["An agent should be the last conclusion of an AI scoping conversation, not the first.","Governance belongs inside the product, not in a policy document.","AI-ready data is defined by the use case, not by company-wide cleanliness."],"check_first":"Confirm terms and request recent reach, engagement, audience geography, roles, and seniority.","main_ideas":["An agent should be the last conclusion of an AI scoping conversation, not the first","Governance belongs inside the product, not in a policy document","AI-ready data is defined by the use case, not by company-wide cleanliness","Access and identity are the practical blocker for agents in production","Enterprise AI becomes useful when it understands the systems it has to operate inside"],"partnership_formats":["Sponsored or partner product deep dive on LinkedIn","Tool and platform explainers with a try-it link","Live practitioner conversation","Video plus written release coverage"],"partnership_url":null,"brands":["NVIDIA","Superblocks","Pitch","Oracle","Microsoft","Coursebox AI","Hack OS","ToneUp","Retell","Auth0"],"posts_cited":25,"latest_post":"2026-10-08","similar":[{"id":"yamini-rangan","url":"https://b2binfluencer.marketing/creators/yamini-rangan/"},{"id":"joe-yan","url":"https://b2binfluencer.marketing/creators/joe-yan/"},{"id":"ahikam-kaufman","url":"https://b2binfluencer.marketing/creators/ahikam-kaufman/"}],"engagement":null},{"id":"syed-subhan-ali","name":"Syed Subhan Ali","url":"https://b2binfluencer.marketing/creators/syed-subhan-ali/","markdown_url":"https://b2binfluencer.marketing/creators/syed-subhan-ali.md","descriptor":"Syed Subhan Ali helps marketing agencies handle client work through delivery systems and white-label fulfillment. The posts focus on reducing founder bottlenecks with documented workflows, project coordination, and quality checks.","linkedin_followers":7631,"linkedin_url":"https://www.linkedin.com/in/syed-subhan-ali","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/syed-subhan-ali.webp","topics":["artificial-intelligence","agency-growth"],"audiences":["agency-owners"],"verdict":"They are most useful for thought leadership on how agencies scale beyond founder bottlenecks.","best_for":"A B2B services brand building thought leadership on agency delivery and capacity.","not_for":"Agency-services vendors selling white-label fulfillment, or campaigns needing verified seniority or sector match.","takeaways":["Higher rates fix pricing, not capacity, when founder still bottlenecks delivery.","Hiring does not create capacity unless work is documented before adding people.","White-label fulfillment can act as an invisible delivery layer for agencies."],"check_first":"Confirm audience survey data and results from recent fulfillment and capacity posts.","main_ideas":["Higher rates fix pricing, not capacity","Every new client should not cost the founder hours","Hiring does not create capacity unless the work is documented first","White-label fulfillment as an invisible delivery layer","Put a named second set of eyes between done and delivered"],"partnership_formats":[],"partnership_url":null,"brands":["Your Backend Team"],"posts_cited":21,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"linda-johansen-james","name":"Linda Johansen-James","url":"https://b2binfluencer.marketing/creators/linda-johansen-james/","markdown_url":"https://b2binfluencer.marketing/creators/linda-johansen-james.md","descriptor":"Linda Johansen-James is a retail adviser, speaker and author focused on retail technology, automated retail and customer experience. She is identified in her posts as CEO of International Retail Group and co-author of books on AI in retail, including a grocery edition.","linkedin_followers":12788,"linkedin_url":"https://www.linkedin.com/in/linda-johansen-james-03048813","youtube_url":"https://www.youtube.com/channel/UCW9XPuIEo9NvyKqPrtsRoHw","photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for retail technology keynotes and advisory on AI, automated retail and store operations.","best_for":"Retail technology companies seeking a keynote speaker and adviser on AI and automated retail.","not_for":"Consumer brands seeking short form social content to drive impulse purchases.","takeaways":["AI should support store teams, not replace them.","Grocery is becoming retail's most competitive technology sector.","The real AI question in grocery is inventory balance, not more data."],"check_first":"Confirm scope directly, since they do not list sponsorship packages.","main_ideas":["AI should support store teams, not replace them","Grocery is becoming retail's most competitive technology sector","The real AI question in grocery is inventory balance, not more data","Automated retail extends the store instead of replacing it","Shopping centers should be curated, not just leased"],"partnership_formats":["Industry keynote","Panel moderation and hosting","Advisory and introductions through International Retail Group"],"partnership_url":null,"brands":["International Retail Group, LLC","IR Magazine","urbanOvation","Flex Retail Summit","Retail Show Australia","Retail Women in Tech"],"posts_cited":18,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"veda-ford","name":"Veda Ford","url":"https://b2binfluencer.marketing/creators/veda-ford/","markdown_url":"https://b2binfluencer.marketing/creators/veda-ford.md","descriptor":"Veda Ford shares practical advice on paid social advertising, audience data, and campaign strategy, including ways brands can work with content creators.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/veda-ford","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","paid-ads","b2b-marketing","meta-ads","creator-marketing","paid-social"],"audiences":["b2b-marketing-teams","performance-marketers"],"verdict":"Most useful as a paid social strategist and operator for B2B lead generation.","best_for":"B2B software or consulting firms needing full-funnel paid social lead generation.","not_for":"Consumer beauty, retail, or lifestyle brands seeking creator sponsorship rates and consumer audience data.","takeaways":["Paid social creates demand; paid search mostly captures it.","Audience match rates quietly decide whether a campaign can scale.","Retargeting should offer something worth returning for."],"check_first":"Ask for recent campaign outcomes, named references, and audience results relevant to the campaign.","main_ideas":["Paid social creates demand; paid search mostly captures it","Audience match rates quietly decide whether a campaign can scale","Judge paid social on mid-funnel metrics, not CPC and CPM","Retargeting should offer something worth returning for","Split B2B paid social deliberately between LinkedIn and Meta"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":17,"latest_post":"2026-09-12","similar":[],"engagement":null},{"id":"yoram-friedman","name":"Yoram Friedman","url":"https://b2binfluencer.marketing/creators/yoram-friedman/","markdown_url":"https://b2binfluencer.marketing/creators/yoram-friedman.md","descriptor":"Yoram Friedman writes and teaches about product management and enterprise AI, with a focus on how organizations should design, govern, and supervise AI agents.","linkedin_followers":2350,"linkedin_url":"https://www.linkedin.com/in/yoramf","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","healthcare","product-management","ai-governance","agentic-ai","ai-security","enterprise-ai"],"audiences":["product-managers"],"verdict":"Most useful for advisory or internal enablement on agentic AI governance and product strategy.","best_for":"Enterprise software vendor keynote or advisory on agentic AI governance for product and platform leaders.","not_for":"Broad-market awareness campaigns needing large reach, demographics, or short lifestyle video.","takeaways":["Deploying an agent redesigns the job of the person watching it.","A green dashboard does not mean the agent is right.","Security was treated as a feature to harden next sprint."],"check_first":"Confirm audience demographics, role and seniority data, and comparable advisory or speaking results.","main_ideas":["Deploying an agent redesigns the job of the person watching it","A green dashboard does not mean the agent is right","Security was treated as a feature to harden next sprint","Copied data arrives without its meaning","A product manager's job is judgment, not information retrieval"],"partnership_formats":[],"partnership_url":null,"brands":["SAP","Claude"],"posts_cited":19,"latest_post":"2026-10-07","similar":[{"id":"scott-gardner","url":"https://b2binfluencer.marketing/creators/scott-gardner/"},{"id":"sam-sharma","url":"https://b2binfluencer.marketing/creators/sam-sharma/"},{"id":"ramkumar-sundarakalatharan","url":"https://b2binfluencer.marketing/creators/ramkumar-sundarakalatharan/"}],"engagement":null},{"id":"greg-spence","name":"Greg Spence","url":"https://b2binfluencer.marketing/creators/greg-spence/","markdown_url":"https://b2binfluencer.marketing/creators/greg-spence.md","descriptor":"Greg Spence writes about building and leading sales teams, improving revenue operations, and applying AI to sales work such as account research, forecasting, and CRM processes.","linkedin_followers":1936,"linkedin_url":"https://www.linkedin.com/in/gspence157","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-spence.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","ai-governance","ai-in-sales","go-to-market-strategy","sales-leadership","enterprise-sales","pricing-strategy"],"audiences":[],"verdict":"Greg Spence writes about sales leadership, revenue operations, and applying AI to sales work.","best_for":"Fits a B2B SaaS revenue operations consultancy building sales enablement and AI governance.","not_for":"Does not fit consumer packaged goods lifestyle content or paid creator placements for household grocery shoppers.","takeaways":["Fix the sales system before adding headcount.","Revenue operations is the backbone of execution.","Inventory sales, service, and marketing AI agents for shared customer context."],"check_first":"Confirm LinkedIn audience analytics and engagement figures exist before setting campaign requirements.","main_ideas":["Fix the sales system before adding headcount","Treat revenue operations as the backbone of execution","Use AI to improve a sound process, not speed up a bad one","Coordinate AI around shared customer context","Carry operating principles across industries"],"partnership_formats":[],"partnership_url":null,"brands":["FASTSIGNS","Sleep International","C-Suite Network","Salesforce","HubSpot","Microsoft","Zoom","Anthropic","Evolusn"],"posts_cited":25,"latest_post":"2026-10-08","similar":[{"id":"vandan-jain","url":"https://b2binfluencer.marketing/creators/vandan-jain/"},{"id":"omprakash-karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/"},{"id":"gianni-newman","url":"https://b2binfluencer.marketing/creators/gianni-newman/"}],"engagement":null},{"id":"connor-gross","name":"Connor Gross","url":"https://b2binfluencer.marketing/creators/connor-gross/","markdown_url":"https://b2binfluencer.marketing/creators/connor-gross.md","descriptor":"Connor Gross shares hiring advice and DTC brand stories on LinkedIn. Gross's posts cover recruiting for consumer brands, emerging roles in ecommerce and social commerce, and how brands grow through choices such as in-house manufacturing.","linkedin_followers":14309,"linkedin_url":"https://www.linkedin.com/in/connor-j-gross-","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/connor-gross.webp","topics":["ecommerce","startup","recruiting","dtc-ecommerce","social-commerce"],"audiences":[],"verdict":"Most useful for hiring and DTC brand stories that explain consumer brand roles and growth choices.","best_for":"DTC recruitment or CPG advisory campaigns aimed at founders, operators, and hiring managers.","not_for":"Consumer product launches seeking paid placement, broad reach, and last-click sales.","takeaways":["A hire should solve a problem, not fill an org chart.","Creator-driven selling needs dedicated roles, not extra duties.","Owning the factory is an advantage competitors cannot copy quickly."],"check_first":"Ask about content partnership terms, audience demographics, and recent post engagement.","main_ideas":["A hire should solve a problem, not fill an org chart","Screen recruiters for curiosity and recent hard work","Creator-driven selling needs dedicated roles, not extra duties","Build around the reorder and pay creators accordingly","Owning the factory is an advantage competitors cannot copy quickly"],"partnership_formats":["Recruiting and role placements through Constant Hire"],"partnership_url":null,"brands":["Constant Hire","Mycube Safe","Drink TMRW","Primal Queen","Micro Ingredients","Neutonic","Mid-Day Squares","Caraway Home","Fishwife","SMACKIN'"],"posts_cited":31,"latest_post":"2026-10-08","similar":[{"id":"drew-f","url":"https://b2binfluencer.marketing/creators/drew-f/"},{"id":"zain-ali","url":"https://b2binfluencer.marketing/creators/zain-ali/"},{"id":"nativ-yanko","url":"https://b2binfluencer.marketing/creators/nativ-yanko/"}],"engagement":null},{"id":"hannah-keartland","name":"Hannah Keartland","url":"https://b2binfluencer.marketing/creators/hannah-keartland/","markdown_url":"https://b2binfluencer.marketing/creators/hannah-keartland.md","descriptor":"Founder of Keartland & Co, a B Corp consultancy that helps purpose-led CEOs grow positive impact alongside commercial success and report on their progress.","linkedin_followers":7615,"linkedin_url":"https://www.linkedin.com/in/hannahkeartland","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hannah-keartland.webp","topics":[],"audiences":["professional-services"],"verdict":"Hannah Keartland helps purpose-led B2B consultancies teach impact reporting and purpose-driven business through guest sessions or workshops.","best_for":"A B2B consultancy planning a guest expert session or workshop on impact reporting.","not_for":"A paid consumer product-marketing campaign for snacks or household goods does not fit.","takeaways":["Purpose only works when the product is genuinely good, shown by Tony's Chocolonely.","A number without an anchor tells the reader nothing, like test scores without context.","An impact report is a business tool, not a B Corp badge."],"check_first":"Confirm availability, commercial terms and audience data on job level, employer type and geography.","main_ideas":["Purpose only works when the product is genuinely good","A number without an anchor tells the reader nothing","An impact report is a project, not a document you write at the end","An impact report is a business tool, not a B Corp badge","Choosing clients takes governance and gut feel, and advisers change behaviour"],"partnership_formats":[],"partnership_url":null,"brands":["Keartland & Co","Heather Davies","Tony's Chocolonely","Pollen Careers","ICAEW","B Corp (B Lab)"],"posts_cited":21,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"charlie-pogacar","name":"Charlie Pogacar","url":"https://b2binfluencer.marketing/creators/charlie-pogacar/","markdown_url":"https://b2binfluencer.marketing/creators/charlie-pogacar.md","descriptor":"Charlie Pogacar writes about the restaurant industry, especially how technology, operations and delivery shape the guest experience. Their LinkedIn posts discuss restaurant brands, industry leaders and trends such as loyalty programs, kitchen systems and off-premises dining.","linkedin_followers":4638,"linkedin_url":"https://www.linkedin.com/in/charlie-pogacar-103896132","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charlie-pogacar.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for sourced restaurant technology and operations analysis aimed at operators and industry readers.","best_for":"Restaurant technology vendor seeking sponsored analysis or newsletter collaboration on kitchen, loyalty or delivery tools.","not_for":"Consumer marketing teams wanting short-form video, guaranteed impressions or product-first launch creative.","takeaways":["Chili's post contrasts attention-grabbing AI with network upgrades and kitchen display systems.","Pizza Hut analysis says marketing cannot compensate for weak carryout execution, citing mystery shopping.","Wingstop post weighs technology gains against declining sales and leaves what the numbers mean open."],"check_first":"Confirm audience composition with post impressions, newsletter subscriber count and follower demographics.","main_ideas":["Restaurant technology has to earn its place","Off-premises dining is an operational discipline, not a marketing problem","AI is only as good as the data and process beneath it","Franchise budgets and franchisee buy-in are the real test","A technology win and a business decline can be true at once"],"partnership_formats":[],"partnership_url":null,"brands":["PMQ Pizza","Hospitality Technology","Restaurant Technology Network","MURTEC"],"posts_cited":21,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"anna-c","name":"Anna C.","url":"https://b2binfluencer.marketing/creators/anna-c/","markdown_url":"https://b2binfluencer.marketing/creators/anna-c.md","descriptor":"Anna C. is a digital commerce and growth leader at CLEARSTEM. Her work spans ecommerce, paid media, customer retention, and social commerce, with a focus on connecting channels and improving the customer journey.","linkedin_followers":3201,"linkedin_url":"https://www.linkedin.com/in/achristensen19","youtube_url":null,"photo_url":null,"topics":["ecommerce","email-marketing","tiktok-shop","customer-experience","social-commerce","retention-marketing"],"audiences":[],"verdict":"Anna C. is most useful for connecting social commerce, retention, and conversion diagnosis across the customer journey.","best_for":"A DTC skincare or supplement brand with weak repeat purchasing and creator-led social commerce needs.","not_for":"A high-reach paid creator campaign or a narrow landing-page conversion fix.","takeaways":["They frame creators and community as part of discovery to checkout.","They treat the second purchase as a test of post-purchase experience.","They trace weak conversion to offer, traffic, product page, or campaign mismatch."],"check_first":"Confirm availability, scope, price, and any audience or engagement data before contacting them.","main_ideas":["Build social commerce as a connected path to purchase","Solve for the whole customer experience, not one channel","Treat retention as infrastructure and study the second order","Build useful foundations and watch early signals"],"partnership_formats":[],"partnership_url":null,"brands":["CLEARSTEM","Beauty Connect LA 2026"],"posts_cited":22,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"edwin-trebels","name":"Edwin Trebels","url":"https://b2binfluencer.marketing/creators/edwin-trebels/","markdown_url":"https://b2binfluencer.marketing/creators/edwin-trebels.md","descriptor":"Edwin Trebels writes about enterprise AI, knowledge graphs, and turning business data into useful, traceable systems. Their posts connect technical topics to practical concerns such as governance, regulated industries, manufacturing, and sales.","linkedin_followers":6283,"linkedin_url":"https://www.linkedin.com/in/etrebels","youtube_url":"https://www.youtube.com/channel/UCFtaReiR4JxuJqB1BNCFJCw","photo_url":null,"topics":["artificial-intelligence","leadership","sales","physical-ai"],"audiences":[],"verdict":"Most useful for translating enterprise AI and knowledge graph work into buyer-facing language for regulated industries.","best_for":"Enterprise AI or knowledge graph vendors selling into regulated industries.","not_for":"Mass reach or consumer campaigns needing guaranteed impressions and neutral endorsements.","takeaways":["Enterprise AI fails on unreadable data, not weak models.","A system you cannot trace, you cannot trust.","Buyers describe the problem, not the category."],"check_first":"Ask for available formats, terms, and recent per-post impressions and engagement.","main_ideas":["Enterprise AI fails on unreadable data, not weak models","A system you cannot trace, you cannot trust","Buyers describe the problem, not the category","Sovereignty and capability are not a trade-off","Technical capability outruns the commercial story"],"partnership_formats":["Tool referrals and recommendations"],"partnership_url":null,"brands":["LangOptima","Lead Semantics","Lightfield","Kondo","Granola"],"posts_cited":22,"latest_post":"2026-10-06","similar":[{"id":"viveta-gene","url":"https://b2binfluencer.marketing/creators/viveta-gene/"},{"id":"keith-peiris","url":"https://b2binfluencer.marketing/creators/keith-peiris/"},{"id":"matt-serna","url":"https://b2binfluencer.marketing/creators/matt-serna/"}],"engagement":null},{"id":"valentin-kuznetcov","name":"Valentin Kuznetcov","url":"https://b2binfluencer.marketing/creators/valentin-kuznetcov/","markdown_url":"https://b2binfluencer.marketing/creators/valentin-kuznetcov.md","descriptor":"Valentin Kuznetcov advises DTC ecommerce brands on profitable growth, connecting paid-media performance to customer acquisition costs, margins, retention, inventory and cash flow.","linkedin_followers":5374,"linkedin_url":"https://www.linkedin.com/in/youroptimizator","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","paid-ads","dtc-ecommerce","paid-media","unit-economics","performance-max"],"audiences":["ecommerce-marketers"],"verdict":"Valentin Kuznetcov is most useful for auditing DTC paid media and BFCM plans against profit, new-customer cost, payback and cash flow.","best_for":"A 7- to 9-figure DTC brand stalled on profit or cash flow, open to an audit-led engagement.","not_for":"A mass-market consumer brand seeking paid Instagram or TikTok creator content and broad awareness.","takeaways":["One audit contrasts platform CPA of $49 with backend new-customer acquisition cost of $59.","Excluding existing customers lowered ROAS slightly while profit contribution improved in a campaign.","BFCM analysis follows discounts, media, logistics, partner fees and financing costs."],"check_first":"Confirm scope, fees, deliverables and whether they offer sponsorships before contacting them.","main_ideas":["Set acquisition targets from the backend, not from the ad platform","Attribution flatters campaigns, and some of the budget buys customers who already purchased","Treat BFCM as a margin event, not a revenue event","A long CAC payback period is a whole-business problem, not a media problem","Prefer breakeven analysis to incrementality modelling"],"partnership_formats":[],"partnership_url":null,"brands":["Lucris"],"posts_cited":24,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"nauman-khalid","name":"Nauman Khalid","url":"https://b2binfluencer.marketing/creators/nauman-khalid/","markdown_url":"https://b2binfluencer.marketing/creators/nauman-khalid.md","descriptor":"Nauman Khalid works on performance marketing and ecommerce growth for D2C brands. The posts cover lead quality, pricing, website performance, and the operational work behind profitable advertising and AI-driven product discovery.","linkedin_followers":5146,"linkedin_url":"https://www.linkedin.com/in/mdnaumankhalid","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nauman-khalid.webp","topics":["artificial-intelligence","ecommerce","ai-adoption","agentic-commerce","pricing-strategy"],"audiences":["ecommerce-operators"],"verdict":"Nauman Khalid is most useful for explaining how D2C marketing outcomes depend on operations, data, and AI shopping readiness.","best_for":"A D2C ecommerce brand that wants operations work for AI-driven product discovery and agentic commerce.","not_for":"A consumer brand seeking high-reach sponsored posts judged on impressions, reach, or follower growth.","takeaways":["Sending Meta only a form submitted signal finds more form submissions, not better prospects.","AI product discovery needs catalogue details, inventory, delivery promises, and return rules to agree.","Shopify's agentic storefront settings may be active by default and unowned."],"check_first":"Confirm whether they offer paid placements, since posts describe client services, not sponsorships.","main_ideas":["AI shopping agents will judge the business behind the storefront, not the page copy","Lead quality is an optimisation problem, not a platform problem","Price from market reality, not manufacturing cost","Website speed is a fundamentals problem, not a platform upgrade","Generative ad creative needs a written brand truth layer"],"partnership_formats":["Performance-based lead-generation engagement","Ecommerce website and page-performance work","Product launch and brand-build consulting","Data and operations readiness for AI-driven discovery"],"partnership_url":null,"brands":["Forever Muslim","Sirat Perfumes","Kardhini","Sui Kaari","Splitmoon Studios"],"posts_cited":23,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"lela-koopal-patel","name":"Lela Koopal-Patel","url":"https://b2binfluencer.marketing/creators/lela-koopal-patel/","markdown_url":"https://b2binfluencer.marketing/creators/lela-koopal-patel.md","descriptor":"Lela Koopal-Patel writes about building and growing B2B software partner ecosystems. The posts explain how companies can make partners more useful in sales, activate underused partners, and adapt consulting businesses to AI and outcome-based work.","linkedin_followers":7257,"linkedin_url":"https://www.linkedin.com/in/lela-koopal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lela-koopal-patel.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Lela Koopal-Patel is most useful for partner ecosystem strategy, partner activation, and consulting model advice.","best_for":"This fits B2B software firms wanting mid-tier partner activation and mid-market reach through workshops or advisory.","not_for":"Paid LinkedIn sponsorship, event keynotes, guaranteed impressions, or click-through reporting are not a fit.","takeaways":["Partner involvement starts too late, before the sale, not after.","Cuts to mid-tier partner support broke the path to mid-market buyers.","Judge partners by future potential, not last year's revenue."],"check_first":"Confirm audience composition, post-level reach, and engagement terms before booking.","main_ideas":["Partner involvement starts too late — before the sale, not after","Cuts to mid-tier partner support broke the path to mid-market buyers","Judge partners by future potential, not last year's revenue","An ecosystem is an operating system, not a collection of logos","Account executives reuse the same two partners because trust is not transferable"],"partnership_formats":[],"partnership_url":null,"brands":["prtnrIQ"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"arvind-murali","name":"Arvind Murali","url":"https://b2binfluencer.marketing/creators/arvind-murali/","markdown_url":"https://b2binfluencer.marketing/creators/arvind-murali.md","descriptor":"Arvind Murali works on enterprise AI, data platforms, and business operations transformation at iOPEX Technologies. Their LinkedIn posts discuss applying AI to revenue and service operations, building data foundations for AI, and turning enterprise workflows into measurable outcomes.","linkedin_followers":12863,"linkedin_url":"https://www.linkedin.com/in/iamsmarchitect","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","revenue-operations","agentic-ai","enterprise-ai","data-governance"],"audiences":[],"verdict":"Arvind Murali explains why enterprise AI stalls before production and how to fix context, governance, and pricing.","best_for":"B2B enterprise data, data platform, or AI services brands wanting practitioner-led explainers on AI production and pricing.","not_for":"Campaigns needing guaranteed reach, measured audience profile, fixed sponsorship package, or published rate card.","takeaways":["They say agents need reliable context, such as customer, policy, or approval, to act usefully.","They describe adoption among more than 50 marketing analysts and three months testing agent outputs.","They argue never price outcomes you cannot influence; price workflow you control."],"check_first":"Confirm LinkedIn analytics, webinar attendance breakdowns, and negotiated scope before contacting them.","main_ideas":["AI stalls because of missing context and governance, not weak models","The context layer is where agent advantage is won","Don't price an outcome you can't control","Adoption and trust are the hard part, not the technology","Capture experienced workers' judgment as governed enterprise context"],"partnership_formats":["Hosted executive conversation series (Smarchitect Shortcast)","Conference presence and event commentary","Platform and vendor solution commentary"],"partnership_url":null,"brands":["iOPEX Technologies","Databricks","Microsoft","Informatica","Salesforce","Plug and Play","Corello"],"posts_cited":21,"latest_post":"2026-10-05","similar":[{"id":"akhilesh-perla","url":"https://b2binfluencer.marketing/creators/akhilesh-perla/"},{"id":"salema-rice","url":"https://b2binfluencer.marketing/creators/salema-rice/"},{"id":"mark-bidgood","url":"https://b2binfluencer.marketing/creators/mark-bidgood/"}],"engagement":null},{"id":"allison-ditmer","name":"Allison Ditmer","url":"https://b2binfluencer.marketing/creators/allison-ditmer/","markdown_url":"https://b2binfluencer.marketing/creators/allison-ditmer.md","descriptor":"Allison Ditmer is a content marketer who helps businesses and experienced leaders build their brands, especially on LinkedIn. Her work includes content strategy, profile improvements, and creating or executing content for social channels, websites, and email.","linkedin_followers":8552,"linkedin_url":"https://www.linkedin.com/in/allisonditmer","youtube_url":"https://www.youtube.com/channel/UC6ftT9JY7k6n5RiXTvvZoJQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/allison-ditmer.webp","topics":["content-marketing"],"audiences":["founders","professional-services-leaders"],"verdict":"Allison Ditmer is most useful for practical LinkedIn profile and content guidance for leaders and professionals building a personal brand.","best_for":"A B2B professional-services firm seeking practical LinkedIn guidance for its leaders and senior professionals.","not_for":"Consumer-brand campaigns needing verified demographics, guaranteed reach, or established sponsorship formats.","takeaways":["A profile should point to where you are going, not just what you have done.","Write for the audience you want, not for yourself.","Concrete, asset-by-asset fixes beat general brand advice."],"check_first":"Ask for audience demographics, past workshop reach, and recent engagement near the workshop topic.","main_ideas":["A profile should point to where you are going, not just what you have done","Write for the audience you want, not for yourself","Build your brand before you need it, and start before you feel ready","Business is a roller coaster, and a tolerance for risk comes with the territory","Concrete, asset-by-asset fixes beat general brand advice"],"partnership_formats":[],"partnership_url":null,"brands":["Dana Raymond"],"posts_cited":17,"latest_post":"2026-10-05","similar":[{"id":"angela-hodgson","url":"https://b2binfluencer.marketing/creators/angela-hodgson/"},{"id":"teresa-lisum","url":"https://b2binfluencer.marketing/creators/teresa-lisum/"},{"id":"navi-singh","url":"https://b2binfluencer.marketing/creators/navi-singh/"}],"engagement":null},{"id":"katie-stone","name":"Katie Stone","url":"https://b2binfluencer.marketing/creators/katie-stone/","markdown_url":"https://b2binfluencer.marketing/creators/katie-stone.md","descriptor":"Katie Stone helps tutoring and education businesses improve their systems, including CRM setup and audits, and teaches tutors how to use AI in practical, human-checked ways.","linkedin_followers":3424,"linkedin_url":"https://www.linkedin.com/in/katiestonepa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/katie-stone.webp","topics":["artificial-intelligence"],"audiences":["small-business-owners"],"verdict":"Katie Stone is most useful for practical content and systems advice on AI and CRM for tutoring businesses.","best_for":"An edtech vendor selling AI or systems software to tutoring businesses.","not_for":"Mass-reach campaigns, scripted endorsements, or products that hide their prompts.","takeaways":["A CRM audit found hundreds of lessons labelled lesson; a naming change can save hours.","Claude helped turn survey results into safeguarding reports, cutting 30 to 40 minutes to 15.","A custom GPT once invented notes for a meeting that never happened."],"check_first":"Ask for recent results from webinars and CRM audit posts, plus audience analytics.","main_ideas":["Generic AI tools produce generic work unless you control the prompt","AI is a prediction machine, not a maths machine, so numbers need code or a check","Keep human judgement on the parts that carry context and consequence","Publishing AI failure stories is part of teaching people to use AI","Written-down systems are what let a small-business owner step away"],"partnership_formats":[],"partnership_url":null,"brands":["Elevated Support Ltd","TutorCruncher","Airtable","Claude"],"posts_cited":20,"latest_post":"2026-09-16","similar":[{"id":"lucy-oldershaw","url":"https://b2binfluencer.marketing/creators/lucy-oldershaw/"},{"id":"j-abraham","url":"https://b2binfluencer.marketing/creators/j-abraham/"},{"id":"jacob-galajda","url":"https://b2binfluencer.marketing/creators/jacob-galajda/"}],"engagement":null},{"id":"bivas-kumar-roy","name":"Bivas Kumar Roy","url":"https://b2binfluencer.marketing/creators/bivas-kumar-roy/","markdown_url":"https://b2binfluencer.marketing/creators/bivas-kumar-roy.md","descriptor":"Bivas Kumar Roy helps businesses and agencies make their website, advertising, and analytics data more reliable. Their work focuses on conversion tracking and audits across GA4, Google Ads, Meta Pixel and CAPI, Google Tag Manager, and Consent Mode.","linkedin_followers":3186,"linkedin_url":"https://www.linkedin.com/in/bivasroy-conversiontracking-meta-ads-gads","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bivas-kumar-roy.webp","topics":["ecommerce","paid-ads","marketing-attribution","conversion-tracking"],"audiences":["ecommerce-brands","performance-marketers"],"verdict":"Bivas Kumar Roy is most useful for diagnosing conversion tracking and attribution discrepancies across GA4, Google Ads, Meta and Consent Mode.","best_for":"A B2B ecommerce SaaS advising merchants on Meta CAPI, GA4 and Consent Mode, plus technical content.","not_for":"A consumer retail brand seeking high reach, broad audience video posts and engagement metrics.","takeaways":["Shopify reported 82 purchases while Meta reported 103 in one example.","Check duplicate Pixel and CAPI events or repeated purchase triggers as possible faults.","A GA4 purchase event can fire and still carry the wrong numbers."],"check_first":"Confirm current follower breakdown, comparable post engagement, collaboration terms and outcome evidence.","main_ideas":["When Meta reports more purchases than your store, Meta is not automatically the one that is wrong","A healthy tag container tells you almost nothing about whether the data is right","A GA4 purchase event can fire and still carry the wrong numbers","Browser-only tracking leaves campaigns working from partial data","Fix the conversion signals before changing bids, audiences or campaigns"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":21,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"victor-moen","name":"Victor Moen","url":"https://b2binfluencer.marketing/creators/victor-moen/","markdown_url":"https://b2binfluencer.marketing/creators/victor-moen.md","descriptor":"Victor Moen runs affiliate programs for B2B SaaS companies, focusing on finding and recruiting partners and helping them generate sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/victormoen","youtube_url":"https://www.youtube.com/channel/UChcjzMjAims9PmD8ekGyzWw","photo_url":"https://b2binfluencer.marketing/assets/avatars/victor-moen.webp","topics":["sales","recruiting","b2b-saas","affiliate-marketing"],"audiences":[],"verdict":"Victor Moen is most useful for building outbound B2B SaaS affiliate recruitment and activation programs.","best_for":"A B2B SaaS company with margins and an in-house owner for a quarter-long affiliate program build.","not_for":"A brand seeking one sponsored LinkedIn post or a consumer, low-price product.","takeaways":["Treat affiliate growth as outbound recruitment, not an open sign-up.","Never pitch the program in the first message; reply within minutes.","Set commissions from your own allowable cost per acquisition."],"check_first":"Ask which reported results are verified and which examples are only hypothetical plans.","main_ideas":["Treat affiliate growth as outbound recruitment, not an open sign-up","Never pitch the program in the first message; reply within minutes","Set commissions from your own allowable cost per acquisition","Pay different kinds of partner differently","The affiliate mix is wider than influencers and agencies"],"partnership_formats":["Running your affiliate program on retainer","Agency engagement through Affilial.com","Outbound partner recruitment and activation","Bringing Victor Moen or Affilial in as an affiliate partner"],"partnership_url":"https://lnkd.in/e2NnhKpx","brands":["Affilial","PlusVibe","PartnerStack","Dub.co"],"posts_cited":16,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"mohammad-zumair","name":"Mohammad Zumair","url":"https://b2binfluencer.marketing/creators/mohammad-zumair/","markdown_url":"https://b2binfluencer.marketing/creators/mohammad-zumair.md","descriptor":"Mohammad Zumair is a B2B marketer who writes about go-to-market strategy, demand generation, and how AI can shape marketing decisions and execution.","linkedin_followers":1729,"linkedin_url":"https://www.linkedin.com/in/mohd-zumair","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mohammad-zumair.webp","topics":["artificial-intelligence","leadership","b2b-marketing","demand-generation","marketing-measurement","account-based-marketing","ai-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"A B2B marketing subject expert useful for strategy, demand generation and AI execution frames.","best_for":"B2B SaaS marketing technology brands seeking editorial thought leadership on AI-era demand generation.","not_for":"Paid product-launch campaigns needing tool demos, onboarding tutorials or guaranteed lead volume.","takeaways":["Marketing should build buyer preference before a lead appears in the pipeline.","Measure influence on decisions, not only clicks and form fills.","AI can execute lead routing, follow-up and testing, but amplifies weak data."],"check_first":"Ask about sponsorship formats, rates, audience guarantees, engagement data and buyer-role demographics.","main_ideas":["The shortlist is often set before the pipeline sees it","Measure influence on the decision, not only the click","Market intelligence should choose the demand target","AI should execute parts of marketing, not just write more content","Hidden buyers decide whether a deal leaves the room"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":23,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"sam-wellalage","name":"Sam Wellalage","url":"https://b2binfluencer.marketing/creators/sam-wellalage/","markdown_url":"https://b2binfluencer.marketing/creators/sam-wellalage.md","descriptor":"Sam Wellalage is an executive recruiter focused on senior leadership hires across financial markets, exchanges, fintech and digital assets. Wellalage's posts analyze what leadership appointments signal about company strategy and how hiring differs between traditional finance and crypto.","linkedin_followers":28693,"linkedin_url":"https://www.linkedin.com/in/capmarketsandairecruiter","youtube_url":"https://www.youtube.com/channel/UCmWdXRlqBbrPl2FcSz6xw-A","photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-wellalage.webp","topics":["artificial-intelligence","leadership","fintech"],"audiences":[],"verdict":"Sam Wellalage is most useful for interpreting senior finance and crypto leadership hires and hiring differences.","best_for":"Executive search or market infrastructure brands wanting editorial on senior leadership hiring trends.","not_for":"Consumer AI product campaigns or general hiring solution sponsored videos do not fit.","takeaways":["A senior hire can signal what a company wants next.","Crypto and traditional finance are hiring for a contradiction.","Succession is a process, not an event."],"check_first":"Confirm paid partnership openness, terms, disclosures, and audience data before contacting them.","main_ideas":["A senior hire tells you what a company wants next","Crypto and traditional finance are hiring for a contradiction","Succession is a process, not an event","Transformation programmes fail on delivery, not technology","The CFO of a listed fintech is now a public-markets role"],"partnership_formats":[],"partnership_url":null,"brands":["Spearpoint","Bloomberg"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"liat-shetret","url":"https://b2binfluencer.marketing/creators/liat-shetret/"},{"id":"warren-beazley","url":"https://b2binfluencer.marketing/creators/warren-beazley/"},{"id":"brett-butler","url":"https://b2binfluencer.marketing/creators/brett-butler/"}],"engagement":null},{"id":"robert-bimm","name":"Robert Bimm","url":"https://b2binfluencer.marketing/creators/robert-bimm/","markdown_url":"https://b2binfluencer.marketing/creators/robert-bimm.md","descriptor":"Robert Bimm writes about how enterprises can use AI responsibly, with a focus on governance, data security, and the controls needed for AI agents. He also discusses quantum computing and its potential role in business decision-making.","linkedin_followers":1868,"linkedin_url":"https://www.linkedin.com/in/rbimm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-bimm.webp","topics":["artificial-intelligence","sales","supply-chain","cybersecurity","ai-governance"],"audiences":[],"verdict":"Robert Bimm is most useful for enterprise AI governance, data security, and agent access controls.","best_for":"Enterprise software brands selling identity, data governance, or security tooling for keynote or advisory work.","not_for":"Consumer campaigns, paid social short-form video, or sponsored posts with guaranteed delivery or sales metrics.","takeaways":["AI governance must cover the information feeding the model, not just the model.","An AI agent's access can create insights a user should not see.","Governance is a condition for scaling AI, not a brake on it."],"check_first":"Ask for LinkedIn follower analytics with industry, company-size, and seniority breakdowns or an audience survey.","main_ideas":["AI governance must cover the information feeding the model","An agent’s access can create insights a user should not see","Governance is a condition for scaling AI, not a brake on it","Quantum computing may expand the choices enterprises can evaluate"],"partnership_formats":[],"partnership_url":null,"brands":["IBM","Red Hat"],"posts_cited":17,"latest_post":"2026-10-02","similar":[{"id":"samantha-cowan","url":"https://b2binfluencer.marketing/creators/samantha-cowan/"},{"id":"sam-sharma","url":"https://b2binfluencer.marketing/creators/sam-sharma/"},{"id":"carol-griffin","url":"https://b2binfluencer.marketing/creators/carol-griffin/"}],"engagement":null},{"id":"mansi-rana","name":"Mansi Rana","url":"https://b2binfluencer.marketing/creators/mansi-rana/","markdown_url":"https://b2binfluencer.marketing/creators/mansi-rana.md","descriptor":"Mansi Rana is a digital marketing professional who shares practical advice on growing D2C and ecommerce businesses, including performance marketing, conversion optimization, and brand strategy.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mansirana","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mansi-rana.webp","topics":["artificial-intelligence","ecommerce","paid-ads","brand-strategy","conversion-rate-optimization"],"audiences":[],"verdict":"Mansi Rana is most useful for practical marketing reasoning on profitable ecommerce growth, paid media, conversion optimization, and brand strategy.","best_for":"A premium D2C apparel or beauty brand needing a joined paid media and CRO audit.","not_for":"Mass-market snack, beverage, or impulse brands seeking sponsored short-form videos and discount-code reach campaigns.","takeaways":["Platform ROAS can obscure profit; contribution ROAS and blended CAC give clearer economics.","Conversion rate depends on traffic, offer, product, pricing, trust, and site experience.","MER is total revenue to total spend, a number platforms cannot inflate."],"check_first":"Confirm whether sponsorships are accepted and ask for recent audience data and comparable client results.","main_ideas":["Platform dashboards flatter themselves; judge campaigns on profit","Conversion optimization and paid media are two halves of one system","Luxury needs its own measurement clock","Most marketing failures are system failures, not creative ones","Sell belonging, but do not build the moat on exclusion"],"partnership_formats":[],"partnership_url":null,"brands":["EZ Rankings","Brandy Melville"],"posts_cited":24,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"ethan-kramer","name":"Ethan Kramer","url":"https://b2binfluencer.marketing/creators/ethan-kramer/","markdown_url":"https://b2binfluencer.marketing/creators/ethan-kramer.md","descriptor":"Ethan Kramer works on social commerce growth, with a focus on TikTok Shop, creator partnerships, and connecting creator content with paid media. He also shares practical advice for brands on measuring profitability and building creator programs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ethanzkramer","youtube_url":"https://www.youtube.com/channel/UCCKlGaiTC4WVTUDdwI9KW1A","photo_url":"https://b2binfluencer.marketing/assets/avatars/ethan-kramer.webp","topics":["artificial-intelligence","tiktok-shop","social-commerce"],"audiences":[],"verdict":"Most useful as an operating adviser on TikTok Shop and creator programs for brand-side growth teams.","best_for":"Brands or agencies deciding TikTok Shop role and designing measurable creator programs.","not_for":"Consumer brands seeking a sponsored creator for reach or direct consumer sales.","takeaways":["Track sample-to-post rates and sales per shoppable-video view.","Model platform fees, creator commissions, samples, and discounts before scaling.","Keep the brand's affiliate CRM and data under its control."],"check_first":"Before contacting, confirm operating adviser scope, fee split, affiliate data ownership, and success measures.","main_ideas":["Judge TikTok Shop by its assigned role, not one universal profit rule","Build creator programs as repeatable operations, not a stream of posts","Make creator pay and agency economics transparent","Connect creator content to paid media and demand beyond the platform","Prefer shipped, useful experiments to abstract claims about AI"],"partnership_formats":["TikTok Shop affiliate and creator program management","Creator outreach audit and affiliate engine build","Social commerce system design across creators and paid media","Creator enablement and training","Growth consulting for live shopping businesses"],"partnership_url":null,"brands":["WeTheHobby","Comfrt","Meta"],"posts_cited":20,"latest_post":"2026-09-29","similar":[{"id":"will-shonn","url":"https://b2binfluencer.marketing/creators/will-shonn/"},{"id":"riley-cronin","url":"https://b2binfluencer.marketing/creators/riley-cronin/"},{"id":"sebastian-nelson","url":"https://b2binfluencer.marketing/creators/sebastian-nelson/"}],"engagement":null},{"id":"jesus-morales","name":"Jesus Morales","url":"https://b2binfluencer.marketing/creators/jesus-morales/","markdown_url":"https://b2binfluencer.marketing/creators/jesus-morales.md","descriptor":"Jesus Morales shares practical guidance on ecommerce operations, especially inventory management, demand planning, and supply chains for direct-to-consumer brands. Morales's posts also cover broader operations topics such as capacity, quality, and scaling processes.","linkedin_followers":1441,"linkedin_url":"https://www.linkedin.com/in/engrjesusmorales","youtube_url":null,"photo_url":null,"topics":["ecommerce","supply-chain","lean-manufacturing","inventory-management"],"audiences":["operations-leaders"],"verdict":"Jesus Morales is most useful for practical ecommerce operations guidance on inventory, demand planning, and supply chains.","best_for":"Mid-market DTC brands with stockouts and overstock seeking operations audits or workflow reviews.","not_for":"Sponsorship campaigns needing media kit, rate card, impressions target, or video assets.","takeaways":["Effective capacity is like a glass that should not be filled to the rim.","AI forecasts depend on clean data and planners who judge when to override.","Reorder points should be recalculated per SKU and channel when conditions change."],"check_first":"Confirm fees, scope, turnaround, deliverables, engagement data, and audience demographics before contacting.","main_ideas":["Forecast accuracy is a planning-architecture problem","AI forecasting is only as good as the data and the planner using it","Inventory visibility is an operating architecture problem, not a sync-app problem","Reorder points should be recalculated per SKU and channel when conditions change","Cycle counting and ABC tiering turn inventory accuracy into a routine"],"partnership_formats":["Direct operations audit or workflow review"],"partnership_url":null,"brands":[],"posts_cited":21,"latest_post":"2026-10-07","similar":[{"id":"imran-choudhery","url":"https://b2binfluencer.marketing/creators/imran-choudhery/"},{"id":"kyle-henson","url":"https://b2binfluencer.marketing/creators/kyle-henson/"},{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"}],"engagement":null},{"id":"kostiantyn-polosukhin","name":"Kostiantyn Polosukhin","url":"https://b2binfluencer.marketing/creators/kostiantyn-polosukhin/","markdown_url":"https://b2binfluencer.marketing/creators/kostiantyn-polosukhin.md","descriptor":"Kostiantyn Polosukhin is a software-company CEO focused on manufacturing automation and industrial AI. Their work also covers post-quantum cybersecurity, including HarvestGuard, a tool for finding cryptography that may need migration.","linkedin_followers":3889,"linkedin_url":"https://www.linkedin.com/in/kostiantyn-polosukhin-957b6a26","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kostiantyn-polosukhin.webp","topics":["artificial-intelligence","industrial-ai","industrial-automation","post-quantum-cryptography","ai-agent-security"],"audiences":[],"verdict":"Kostiantyn Polosukhin is most useful for explaining manufacturing automation, industrial AI, and post-quantum migration as operational problems.","best_for":"Manufacturing technology brands selling integration, industrial data platforms, industrial AI, or post-quantum readiness to factories.","not_for":"Consumer travel or mass-market financial services brands seeking high-reach awareness on booking fraud and phishing.","takeaways":["Quantum risk is a present-tense data problem, not a future one.","The cryptography that matters is often code nobody wrote.","Factories need trustworthy data before they need AI."],"check_first":"Confirm recent analytics and verify company service claims before contacting them.","main_ideas":["Quantum risk is a present-tense data problem, not a future one","The cryptography that matters is often code nobody wrote","AI changes cryptographic design, and the answer is crypto-agility rather than retreat","Factories need trustworthy data before they need AI","The pattern in industrial technology is integration, not hype"],"partnership_formats":["Technology and delivery partnership","Joint reference work and co-marketing","HarvestGuard scan included in engagements"],"partnership_url":null,"brands":["HebronSoft","HarvestGuard","InflexionPoint","Inductive Automation"],"posts_cited":18,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sarah-horowitz","name":"Sarah Horowitz","url":"https://b2binfluencer.marketing/creators/sarah-horowitz/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-horowitz.md","descriptor":"Sarah Horowitz writes about how leadership teams can connect workforce and organizational decisions to business performance. Their posts focus on executive operating models, workforce planning, hiring, enterprise risk, and the practical effects of AI on work.","linkedin_followers":5651,"linkedin_url":"https://www.linkedin.com/in/sarah-horowitz-shrm-scp","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Most useful for specialist analysis of governance, workforce planning, operating models, enterprise risk, and AI's effect on work.","best_for":"Fits a B2B leadership advisory firm selling a governance and executive operating model diagnostic.","not_for":"Does not fit consumer brands or broad-reach B2C awareness campaigns needing mass reach or guaranteed impressions.","takeaways":["Boards approve each strategy separately and miss the combined load.","Risk can sit in the gaps between functions and become enterprise risk.","AI gives back time; leaders must decide what that time is worth."],"check_first":"Confirm whether they accept sponsored work and can show audience demographics or post results.","main_ideas":["Boards approve each strategy separately and miss the combined load","The risk that sits in the gaps between functions","Geopolitical risk has become a workforce problem","AI gives back time; the hard part is deciding what that time is worth","Open roles are a decision problem, not a talent shortage"],"partnership_formats":[],"partnership_url":null,"brands":["SHRM","Microsoft","NACD (National Association of Corporate Directors)","Mercer"],"posts_cited":20,"latest_post":"2026-09-22","similar":[{"id":"patricia-doon","url":"https://b2binfluencer.marketing/creators/patricia-doon/"},{"id":"matthew-henderson","url":"https://b2binfluencer.marketing/creators/matthew-henderson/"},{"id":"heval-mehta","url":"https://b2binfluencer.marketing/creators/heval-mehta/"}],"engagement":null},{"id":"oliver-yuwen","name":"Oliver Yuwen","url":"https://b2binfluencer.marketing/creators/oliver-yuwen/","markdown_url":"https://b2binfluencer.marketing/creators/oliver-yuwen.md","descriptor":"Oliver Yuwen shares practical marketing analytics advice, including how to measure channel profitability, test whether advertising drives sales, and use customer data to improve retention.","linkedin_followers":758,"linkedin_url":"https://www.linkedin.com/in/oliver-yuwen-094163294","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oliver-yuwen.webp","topics":["email-marketing","retention-marketing","marketing-attribution"],"audiences":["ecommerce-operators","marketing-leaders","finance-leaders","b2b-marketing-teams"],"verdict":"Oliver Yuwen is most useful for explaining marketing measurement, incrementality testing, contribution margin, and retention decisions.","best_for":"A marketing analytics platform or ecommerce growth team teaching measurement leads to test incrementality.","not_for":"A consumer packaged goods brand seeking broad awareness, sponsored video, or guaranteed impressions.","takeaways":["An apparel brand's email platform reported $1.8 million attributed revenue; Shopify showed $1.1 million email orders.","A deduplication model brought the estimate to about $803,000 and changed paid channel views.","They recommend contribution margin and cohort LTV when ROAS rises but margins fall."],"check_first":"Ask for fees, deliverables, turnaround, sponsored-content terms, and recent post-level results.","main_ideas":["Attribution shows credit, not cause — so test incrementality","Measure contribution margin, not ROAS","Own the data before you analyze it","Retention interventions have a deadline","Prove personalization with a test, not a preference"],"partnership_formats":["Free 25-minute walkthrough or ROI audit","Contribution-margin and incrementality review of the buyer's data","Incrementality-readiness assessment"],"partnership_url":"https://propelytics.io/contact","brands":["Propelytics","Klaviyo","Shopify","Meta","Google"],"posts_cited":26,"latest_post":"2026-07-13","similar":[],"engagement":null},{"id":"gabriel-marguglio","name":"Gabriel Marguglio","url":"https://b2binfluencer.marketing/creators/gabriel-marguglio/","markdown_url":"https://b2binfluencer.marketing/creators/gabriel-marguglio.md","descriptor":"Gabriel Marguglio is a B2B marketing professional who shares practical ideas about answer engine optimization (AEO), AI visibility, and HubSpot. His posts connect how brands appear in AI-powered search with the CRM data and marketing systems that support customer relationships. Marguglio also discusses these topics through webinars and event conversations.","linkedin_followers":2956,"linkedin_url":"https://www.linkedin.com/in/gabrielmarguglio","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gabriel-marguglio.webp","topics":["artificial-intelligence","content-marketing","seo","ai-agents","answer-engine-optimization"],"audiences":["b2b-marketers"],"verdict":"Gabriel Marguglio is most useful for explaining AEO, AI visibility, and HubSpot CRM data for B2B marketing.","best_for":"A B2B marketing operations or CRM campaign, especially a HubSpot partner co-marketing webinar.","not_for":"A consumer ecommerce product launch measured on impressions and priced on follower count.","takeaways":["AEO extends SEO rather than replacing it.","AI agents need internal CRM context and external brand context.","AI visibility differs by model, so the goal is AI consensus."],"check_first":"Confirm audience analytics, webinar registration and attendance figures, and partnership terms.","main_ideas":["AEO extends SEO rather than replacing it","AI agents need internal CRM context and external brand context","AI visibility differs by model, so the goal is AI consensus","AI shapes the whole buyer journey, not just discovery","Human-led content loops beat publishing more content"],"partnership_formats":[],"partnership_url":null,"brands":["Nextiny","HubSpot"],"posts_cited":18,"latest_post":"2026-10-01","similar":[{"id":"crevan-omalley","url":"https://b2binfluencer.marketing/creators/crevan-omalley/"},{"id":"yamini-rangan","url":"https://b2binfluencer.marketing/creators/yamini-rangan/"},{"id":"jasper-meurs","url":"https://b2binfluencer.marketing/creators/jasper-meurs/"}],"engagement":null},{"id":"nicholas-plotnicoff","name":"Nicholas Plotnicoff","url":"https://b2binfluencer.marketing/creators/nicholas-plotnicoff/","markdown_url":"https://b2binfluencer.marketing/creators/nicholas-plotnicoff.md","descriptor":"Nicholas Plotnicoff is an entrepreneur who connects businesses with AI providers and helps apply AI to sales, research, and operations, including in manufacturing and distribution.","linkedin_followers":4336,"linkedin_url":"https://www.linkedin.com/in/nickplotnicoff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nicholas-plotnicoff.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Useful for connecting B2B manufacturers and distributors with proven AI tools for sales, research, and operations.","best_for":"A B2B manufacturer or distributor evaluating practical AI sales enablement and operations support.","not_for":"A consumer brand seeking paid LinkedIn sponsorship with guaranteed impressions or audience breakdown.","takeaways":["They say AI-generated code cut a client's manual sell-out analysis from 30 days to 15 minutes.","They argue reporting tools fail when they sit on workflows nobody has mapped or owned.","They use AI for account research, call analysis, and an n8n workflow before outreach."],"check_first":"Ask for recent audience survey results or another documented source covering industries, roles, and seniority.","main_ideas":["Apply AI to operational pain in non-tech B2B, not to technology buyers","Lead every AI conversation with measurable ROI","Partner with proven solutions rather than build another AI product","Fix the process before the dashboard or tool","AI augments expert judgement; it does not replace consulting or high-stakes strategy"],"partnership_formats":["Vendor partnership and reselling","Project or hourly consulting","AI stack and workflow review","Hardware and device offer (partner-run)"],"partnership_url":null,"brands":["R-Daniel","Caesars Entertainment","Wispr Flow","n8n","531"],"posts_cited":17,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"rajesh-gopalaan","name":"Rajesh Gopalaan","url":"https://b2binfluencer.marketing/creators/rajesh-gopalaan/","markdown_url":"https://b2binfluencer.marketing/creators/rajesh-gopalaan.md","descriptor":"Rajesh Gopalaan is an operations and customer-support leader whose work focuses on enterprise support, customer success, application operations, and workflow automation. Gopalaan's posts argue that strong operations and knowledgeable support teams help businesses retain customers and scale; they also discuss the need for compliance-aware operations in healthcare software.","linkedin_followers":28977,"linkedin_url":"https://www.linkedin.com/in/rajesh83","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","healthcare","customer-success","customer-experience","workflow-automation"],"audiences":["hiring-managers"],"verdict":"Useful for making the case that post-sales operations, support staffing, and compliance-aware processes decide customer retention.","best_for":"Operations managed-services providers or US healthcare software vendors targeting clinics and outpatient groups.","not_for":"Customer-service automation vendors selling bot-led headcount reduction or human support replacement.","takeaways":["Growth is capped by operations, not ideas, funding, or product.","AI customer experience fails at escalation, not automation; customers need a capable human fast.","US healthcare software retention depends on training, adoption, compliance-literate support, and clear support ownership."],"check_first":"Ask for follower demographics by industry, seniority, geography, and company size before contacting them.","main_ideas":["Growth is limited by operations, not ideas, funding, or product","Delegate post-sales operations; frame it as strategic delegation, not cost-cutting outsourcing","Operations partners should own outcomes, not just deliver tasks","US healthcare software needs compliance-literate operations and support people","AI in customer experience fails at escalation, not automation"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":19,"latest_post":"2026-08-11","similar":[],"engagement":null},{"id":"mel-bell","name":"Mel Bell","url":"https://b2binfluencer.marketing/creators/mel-bell/","markdown_url":"https://b2binfluencer.marketing/creators/mel-bell.md","descriptor":"Mel Bell is a marketing and sales leader, fractional marketing consultant, and co-founder of an AI platform. Their work includes connecting marketing to revenue, building demand-generation and sales processes, and helping executives develop LinkedIn strategies.","linkedin_followers":2323,"linkedin_url":"https://www.linkedin.com/in/melbellgrit","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mel-bell.webp","topics":["artificial-intelligence","leadership","sales","b2b-marketing","seo","ai-search-visibility","sales-leadership","b2b-demand-generation"],"audiences":["marketing-leaders","b2b-founders","revenue-leaders"],"verdict":"Most useful for scoped consulting on demand generation, CRM and automation diagnosis, and coordinated executive LinkedIn content.","best_for":"Fits a mid-sized B2B professional services firm improving demand generation and executive LinkedIn content.","not_for":"Does not fit a large enterprise seeking a full-time CMO to own global marketing and guarantee near-term revenue.","takeaways":["A link click is curiosity, not buying intent, and can trigger repeated sales contact.","New executives should help define success measures before accepting a role.","Different leaders can publish distinct perspectives around a shared topic so buyers find expertise."],"check_first":"Confirm available hours, audience evidence, scope, deliverables, and relevant results before forecasting outcomes.","main_ideas":["A click is curiosity, not buying intent","Authority is search real estate, and one voice is not enough","Fractional support should be stage-matched, not title-matched","Own the number, don't just influence it","Play offense in an interview and shape the role"],"partnership_formats":[],"partnership_url":null,"brands":["GRIT Marketing Co.","Alpine Anchor","Martus Solutions","Salesforce"],"posts_cited":16,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"scott-gardner","name":"Scott Gardner","url":"https://b2binfluencer.marketing/creators/scott-gardner/","markdown_url":"https://b2binfluencer.marketing/creators/scott-gardner.md","descriptor":"Scott Gardner writes about AI governance, safety and observability, with a focus on the security and oversight of agentic systems. His posts also describe designing an auditable, agent-assisted forensic investigation of an AI system.","linkedin_followers":2382,"linkedin_url":"https://www.linkedin.com/in/almost-infinite","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-gardner.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","agentic-ai"],"audiences":[],"verdict":"Most useful for explaining security, oversight and observability of agentic AI systems for technical enterprise audiences.","best_for":"An enterprise AI company technical blog assessing security risks of autonomous agents in production.","not_for":"Consumer productivity app short-form vertical video or lifestyle product integration for mass signups.","takeaways":["Silent changes to an agent's memory can undermine trust even when answers appear acceptable.","An agent-assisted forensic investigation records each action's purpose, authority, command, result and supporting records.","Failures are structural, not surprising, and convenience can outweigh safety in adoption."],"check_first":"Confirm scope and technical detail of the forensic audit example before presenting it as completed audit.","main_ideas":["Watch what a system retains, not just what it says","Make the auditor observable too","Read the system cards closely","Failures are structural, not surprising","Convenience, not alignment, decides what gets adopted"],"partnership_formats":[],"partnership_url":null,"brands":["OpenAI","Anthropic","OpenClaw"],"posts_cited":14,"latest_post":"2026-10-03","similar":[{"id":"mads-pleman-rossau","url":"https://b2binfluencer.marketing/creators/mads-pleman-rossau/"},{"id":"yoram-friedman","url":"https://b2binfluencer.marketing/creators/yoram-friedman/"},{"id":"chander-d","url":"https://b2binfluencer.marketing/creators/chander-d/"}],"engagement":null},{"id":"rani-tiwari","name":"Rani Tiwari","url":"https://b2binfluencer.marketing/creators/rani-tiwari/","markdown_url":"https://b2binfluencer.marketing/creators/rani-tiwari.md","descriptor":"Rani Tiwari advises businesses on AI adoption, technology modernization, and growth. Their posts focus on practical choices for private equity and enterprise teams, including measuring AI by business results, managing security and governance risks, and reducing reliance on a few people for sales and client relationships.","linkedin_followers":3105,"linkedin_url":"https://www.linkedin.com/in/rani-tiwari","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rani-tiwari.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","agentic-ai","ai-security","enterprise-ai","digital-transformation","mergers-and-acquisitions"],"audiences":[],"verdict":"Rani Tiwari is most useful for practical advice on measuring AI by business results and managing governance and revenue concentration risks.","best_for":"Private equity operations teams assessing AI, data platforms, margin expansion, and founder concentration risk.","not_for":"Hands-on developer tutorials, benchmark-driven technical content, or broad-reach awareness campaigns.","takeaways":["Measure whether a process became faster, cheaper, or better, with a named metric and period.","Generative AI is wrong for auditable credit models and mathematical optimization, among four filters.","At a SaaS consulting firm, roughly 80 percent of revenue sat with four founders."],"check_first":"Ask for terms, deliverables, exclusivity, fees, and evidence of reach among target readers.","main_ideas":["Judge AI by the process it changes, not by the tool","Four filters for when generative AI is the wrong answer","Fix the data and workflow layer before expecting agentic AI to pay off","Agents need permission to stop when their sources disagree","AI security problems are usually old engineering problems on new surfaces"],"partnership_formats":["AI transformation workshop for private equity leadership teams","AI investment and architecture advisory","M&A integration and revenue concentration review"],"partnership_url":null,"brands":[],"posts_cited":23,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"lakshman-karumuri","name":"Lakshman Karumuri","url":"https://b2binfluencer.marketing/creators/lakshman-karumuri/","markdown_url":"https://b2binfluencer.marketing/creators/lakshman-karumuri.md","descriptor":"Lakshman Karumuri writes about digital transformation in manufacturing, especially pharma and life sciences systems such as MES, data integration and AI. Karumuri also shares perspectives on digital technology in aviation maintenance and repair.","linkedin_followers":1289,"linkedin_url":"https://www.linkedin.com/in/laxkarumuri","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","ai-adoption"],"audiences":[],"verdict":"Lakshman Karumuri is most useful for written thought leadership on pharma MES, data integration, AI and aviation MRO.","best_for":"A life sciences digital transformation consultancy wanting a webinar host on MES and AI adoption.","not_for":"Short vertical video ads, performance campaigns, or offers needing measured audience demographics.","takeaways":["Most MES programmes are lost before the software is chosen.","Pharma 4.0 turns on data integration, compliance and validation.","Off-the-shelf AI is a suit made for somebody else."],"check_first":"Confirm audience demographics by geography, job function and seniority before contacting them.","main_ideas":["Most MES programmes are lost before the software is chosen","Pharma 4.0 turns on data integration, compliance and validation","Off-the-shelf AI is a suit made for somebody else","In aviation MRO, the profit has moved to the intelligence layer","Technology keeps changing; people stay the hard part"],"partnership_formats":[],"partnership_url":null,"brands":["Cognizant","Colab-8 Technologies","ISPE"],"posts_cited":18,"latest_post":"2026-09-25","similar":[{"id":"jason-hier","url":"https://b2binfluencer.marketing/creators/jason-hier/"},{"id":"dan-lewis","url":"https://b2binfluencer.marketing/creators/dan-lewis/"},{"id":"joe-lewis","url":"https://b2binfluencer.marketing/creators/joe-lewis/"}],"engagement":null},{"id":"kris-michelle","name":"Kris Michelle","url":"https://b2binfluencer.marketing/creators/kris-michelle/","markdown_url":"https://b2binfluencer.marketing/creators/kris-michelle.md","descriptor":"Kris Michelle writes and speaks about cannabis education, psychedelic policy, mental health, and community issues. Their posts connect public education and advocacy with practical concerns such as access to information, privacy, and stigma.","linkedin_followers":7054,"linkedin_url":"https://www.linkedin.com/in/kris-michelle-81ba1111","youtube_url":null,"photo_url":null,"topics":["healthcare"],"audiences":[],"verdict":"Kris Michelle is most useful for cannabis education and advocacy content tied to public access, stigma, privacy and community events.","best_for":"A Colorado cannabis education nonprofit or state-legal cannabis business education arm wanting stigma-reduction content and event promotion.","not_for":"Wellness technology selling at-home genetic tests for psychedelic or cannabis personalization and conversion-focused placements.","takeaways":["Kris Michelle was one of four cannabis authors on a 2016 Rawlings Library panel.","They argue libraries in a decriminalized state should carry and program cannabis material.","A post quotes Infinite Healing's Shannon Tor saying clients are mostly aged 60 to 75."],"check_first":"Confirm recent post results, engagement, follower growth and audience survey data first.","main_ideas":["Drug policy should be argued as a public-health and criminal-justice problem","Cannabis education belongs in libraries and other mainstream institutions","Plant medicine is older than pharmacies and is reaching older Coloradans","Consumer wellness technology has to answer for how it handles personal data","Sustained reading and attention are counterculture, and automation is eroding work"],"partnership_formats":[],"partnership_url":null,"brands":["EntheoDNA","Infinite Healing","THE REAL Mental Health Foundation"],"posts_cited":14,"latest_post":"2026-09-05","similar":[{"id":"peter-hancock","url":"https://b2binfluencer.marketing/creators/peter-hancock/"},{"id":"lavine-hemlani","url":"https://b2binfluencer.marketing/creators/lavine-hemlani/"},{"id":"sky-bergman","url":"https://b2binfluencer.marketing/creators/sky-bergman/"}],"engagement":null},{"id":"buckley-sawyer","name":"Buckley Sawyer","url":"https://b2binfluencer.marketing/creators/buckley-sawyer/","markdown_url":"https://b2binfluencer.marketing/creators/buckley-sawyer.md","descriptor":"Buckley Sawyer is a customer support and customer experience leader who shares practical advice on improving support operations, using customer feedback, and turning support interactions into business growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/buckleysawyer","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","customer-experience","career-transition"],"audiences":[],"verdict":"Practical advice on support operations, customer feedback, and turning support interactions into business growth.","best_for":"A B2B SaaS support or CX platform campaign aimed at support leaders.","not_for":"Brands needing priced creator placements or independently verified performance claims.","takeaways":["Support conversations are a revenue channel, not only a cost to manage.","Customer feedback is collected far more often than it is used.","A reported support-revenue experiment added $900,000 a year while CSAT stayed 95%."],"check_first":"Confirm deliverables, timeline, price, substantiation for performance claims, and audience data.","main_ideas":["Support conversations are a revenue channel, not only a cost to manage","Customer feedback is collected far more often than it is used","Solving the problem and delivering a great experience are not competing priorities","Becoming customer-experience focused is a set of specific swaps, not a slogan","AI should speed up support and sharpen analysis, not quietly replace the team"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":18,"latest_post":"2026-10-02","similar":[{"id":"orlando-g","url":"https://b2binfluencer.marketing/creators/orlando-g/"},{"id":"tony-ward","url":"https://b2binfluencer.marketing/creators/tony-ward/"},{"id":"anurika-okoyenta","url":"https://b2binfluencer.marketing/creators/anurika-okoyenta/"}],"engagement":null},{"id":"demetri-panici","name":"Demetri Panici","url":"https://b2binfluencer.marketing/creators/demetri-panici/","markdown_url":"https://b2binfluencer.marketing/creators/demetri-panici.md","descriptor":"Demetri Panici writes about how AI is changing businesses, technology markets, and enterprise work. Panici's LinkedIn posts explain developments such as AI agents in shopping and supply chains, enterprise adoption, and the economics of AI infrastructure.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/demetripanici","youtube_url":"https://www.youtube.com/channel/UCjy5wrSZmcFefxex3ljOouA","photo_url":"https://b2binfluencer.marketing/assets/avatars/demetri-panici.webp","topics":["artificial-intelligence","cybersecurity","ai-agents","ai-security","enterprise-ai-adoption"],"audiences":[],"verdict":"Demetri Panici is useful for concise, example-led explanations of AI market shifts, agents, enterprise adoption, and infrastructure.","best_for":"A B2B SaaS company wanting a written briefing on AI agents, vendor trust, and enterprise adoption.","not_for":"A sponsored launch needing large reach, demo video, and measurable demo requests.","takeaways":["Amazon replaced its shopping chatbot with an agent that buys across the web.","Alibaba put its AI model inside Taobao and made the search bar optional.","NVIDIA's $40 billion in AI equity stakes faced a circular-investment argument."],"check_first":"Confirm paid partnership terms, follower demographics, and performance data from comparable topics.","main_ideas":["AI agents are becoming the interface itself, not a feature added to software","Agents are being pointed at whole categories of repetitive operational work, with humans kept for the final call","The bottleneck in enterprise AI is deployment capacity, not model quality","Safety posture is a commercial criterion, and the market prices it that way","Follow the money and the physical supply chain, not the model leaderboard"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":19,"latest_post":"2026-09-04","similar":[{"id":"ido-geffen","url":"https://b2binfluencer.marketing/creators/ido-geffen/"},{"id":"abdelfatah-bourouies","url":"https://b2binfluencer.marketing/creators/abdelfatah-bourouies/"},{"id":"mads-pleman-rossau","url":"https://b2binfluencer.marketing/creators/mads-pleman-rossau/"}],"engagement":null},{"id":"chris-harris","name":"Chris Harris","url":"https://b2binfluencer.marketing/creators/chris-harris/","markdown_url":"https://b2binfluencer.marketing/creators/chris-harris.md","descriptor":"Chris Harris advises DTC ecommerce brands on retention and lifecycle marketing, connecting customer data, email and SMS, personalization, and measurement to improve growth and repeat business.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dtcbychris","youtube_url":null,"photo_url":null,"topics":["ecommerce","email-marketing","retention-marketing","peak-season-planning"],"audiences":[],"verdict":"Most useful for DTC ecommerce retention and lifecycle marketing advice connecting customer data, email, SMS, personalization, and measurement.","best_for":"A DTC ecommerce brand improving email and SMS retention and moving beyond basic ESP use.","not_for":"A high-reach creator sponsorship or paid placement for broad top-of-funnel awareness.","takeaways":["A CRM is a customer data platform, not just an email service provider","Mobile optimization is not the same as responsive design","Most traffic is wasted, so personalization should reach anonymous visitors"],"check_first":"Confirm capacity, client results, and recent LinkedIn audience analytics before contacting them.","main_ideas":["A CRM is a customer data platform, not just an email service provider","Mobile optimization is not the same as responsive design","Most traffic is wasted, so personalization should reach anonymous visitors","Own your data and tie marketing measurement to margin and LTV","WhatsApp is becoming a US lifecycle channel, and CRM is turning conversational"],"partnership_formats":["Direct retention and lifecycle consulting engagement"],"partnership_url":null,"brands":["DTCXC","Klaviyo","Shopify","Resonate","Vibal"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"ben-walter","url":"https://b2binfluencer.marketing/creators/ben-walter/"},{"id":"zak-cassady-dorion","url":"https://b2binfluencer.marketing/creators/zak-cassady-dorion/"},{"id":"lisa-wendland","url":"https://b2binfluencer.marketing/creators/lisa-wendland/"}],"engagement":null},{"id":"tom-veysey","name":"Tom Veysey","url":"https://b2binfluencer.marketing/creators/tom-veysey/","markdown_url":"https://b2binfluencer.marketing/creators/tom-veysey.md","descriptor":"Tom Veysey is a founder at Perch who builds custom AI and automation systems for ecommerce businesses, including tools for tracking true profit and creating ad creative.","linkedin_followers":6223,"linkedin_url":"https://www.linkedin.com/in/tom-veysey","youtube_url":"https://www.youtube.com/channel/UCnr6hDczwUEg4I9Xccyb6Yw","photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-veysey.webp","topics":["artificial-intelligence","ecommerce","sales","paid-ads"],"audiences":["dtc-brands","ecommerce-founders","b2b-sales-leaders"],"verdict":"Tom Veysey is most useful for custom AI and automation systems for ecommerce finance and ad creative.","best_for":"Ecommerce automation agencies needing a delivery partner for Shopify finance and creative workflows.","not_for":"B2B SaaS vendors or lead-data providers wanting sponsored placements with brand-authored scripts.","takeaways":["They connected five Shopify stores, ad accounts, banks and payment processors for true profit tracking.","A live dashboard is not necessarily an accurate finance function.","A barber project used Google Sheets rather than a custom app because it was sufficient."],"check_first":"Ask for recent audience survey results or campaign delivery data before contacting them.","main_ideas":["Most ecommerce brands cannot see their true profit","Live dashboards can be inaccurate; custom data connections are the fix","The AI CFO should live where the client already works","Custom builds beat renting software by a percentage of GMV","Ad creative can be automated from proven winning patterns"],"partnership_formats":["Disclosed sponsored post (Aircall)","Ongoing software partner content (FullEnrich)","Done-for-you AI build (Perch's AI CFO and AI Ad Engine)","Tool commentary with no payment disclosure (Smartlead)"],"partnership_url":null,"brands":["Perch","Aircall","FullEnrich","Smartlead"],"posts_cited":21,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"gon-alo-prates","name":"Gonçalo Prates","url":"https://b2binfluencer.marketing/creators/gon-alo-prates/","markdown_url":"https://b2binfluencer.marketing/creators/gon-alo-prates.md","descriptor":"Gonçalo Prates shares practical advice on paid media for B2B SaaS, with a focus on connecting advertising decisions to pipeline, revenue, and sales activity.","linkedin_followers":3776,"linkedin_url":"https://www.linkedin.com/in/goncalo-prates","youtube_url":"https://www.youtube.com/channel/UC5-orX5taadadeYeFRxzZUg","photo_url":null,"topics":["artificial-intelligence","paid-ads","paid-media","google-ads","account-based-marketing","attribution"],"audiences":["b2b-marketers","marketing-leaders"],"verdict":"Gonçalo Prates is most useful for connecting B2B SaaS paid media decisions to pipeline, revenue, and sales data.","best_for":"A B2B SaaS team with paid media running that needs to link lead generation to pipeline.","not_for":"Consumer or lifestyle campaigns targeting general consumers, or work needing verified job title, seniority, or region data.","takeaways":["Judge paid media by money in versus money out, not by leads.","Set cost targets from your own funnel, not channel benchmarks.","ABM fails when sales is not working the same accounts right now."],"check_first":"Confirm whether they offer paid partnerships or sponsorship, and ask for audience data before commissioning.","main_ideas":["Judge paid media by money in versus money out, not by leads","Set cost targets from your own funnel, not channel benchmarks","Diagnose the funnel before changing campaigns","Attribution screenshots need deal-level context, and scorecards decide what counts","ABM fails when sales isn't working the same accounts right now"],"partnership_formats":[],"partnership_url":null,"brands":["AdConversion","Fibbler","CyberMarketingCon"],"posts_cited":22,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"simon-beard","name":"Simon Beard","url":"https://b2binfluencer.marketing/creators/simon-beard/","markdown_url":"https://b2binfluencer.marketing/creators/simon-beard.md","descriptor":"Simon Beard is an entrepreneur focused on ecommerce and consumer brands. Beard shares practical views on scaling online retail, creator-led marketing and using AI to improve business operations.","linkedin_followers":40455,"linkedin_url":"https://www.linkedin.com/in/simonbeardck","youtube_url":"https://www.youtube.com/channel/UC878Wt_K2I_xSWBt10ViekA","photo_url":"https://b2binfluencer.marketing/assets/avatars/simon-beard.webp","topics":["artificial-intelligence","ecommerce","ai-agents","tiktok-shop","dtc-ecommerce"],"audiences":["founders","ecommerce-operators","marketing-leaders"],"verdict":"Simon Beard is most useful for practical ecommerce operating advice on scaling, creator-led distribution, TikTok Shop and AI operations.","best_for":"Consumer brands already doing a few million a year wanting product economics, channel mix and expansion advice.","not_for":"B2B software or services firms with modest budgets, and brands below the stated revenue threshold.","takeaways":["Beard replaced a costly Magento site with Shopify, questioning custom systems kept due to sunk cost.","For TikTok Shop, Beard recommends focusing on hero products and inventory because viral demand can fade.","Beard says AI tools help bridge the gap between business knowledge and code."],"check_first":"Confirm price, commission, contract terms and recent follower demographics before contacting.","main_ideas":["Distribution range has replaced product range","TikTok Shop behaves like a power law: hold a narrow catalogue deep","Rebuild rather than repair: the sunk-cost trap is the expensive mistake","The gap between business knowledge and code is where the opportunity is","AI agents are decision infrastructure, and the bar is having already built"],"partnership_formats":["International expansion audit","Creator Army content distribution","Founder-level operating partnership","One Life Club community and events"],"partnership_url":null,"brands":["Culture Kings","Creator Army","One Life Club","OpenClaw"],"posts_cited":18,"latest_post":"2026-10-16","similar":[{"id":"humayun-khalid","url":"https://b2binfluencer.marketing/creators/humayun-khalid/"},{"id":"dan-sanchez","url":"https://b2binfluencer.marketing/creators/dan-sanchez/"},{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"}],"engagement":null},{"id":"matthew-sutherland","name":"Matthew Sutherland","url":"https://b2binfluencer.marketing/creators/matthew-sutherland/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-sutherland.md","descriptor":"Matthew Sutherland creates practical content about using Claude and AI in small-business operations, including workflow automation, Claude Code planning, and agent security. Sutherland emphasizes keeping human approval over work that gets sent, published, or paid for.","linkedin_followers":3911,"linkedin_url":"https://www.linkedin.com/in/matthewsutherland","youtube_url":"https://www.youtube.com/channel/UCckUiv10uNkQEgNMe6cmEeg","photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-sutherland.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Matthew Sutherland is most useful for practical Claude and AI operations content on workflow automation, planning, and agent security.","best_for":"A developer-tools or AI-platform company wanting technical content on agentic AI security and Claude Code workflows.","not_for":"A consumer brand wanting broad-reach short-form video, guaranteed impressions, sponsorship packages, and planned audience demographics.","takeaways":["AI can prepare work, but people decide what it can access and send.","A drafting system should receive only material cleared for public use.","Prompt-injection defenses include input filtering, least-privilege tool access, egress controls, output filtering, and audit logs."],"check_first":"Confirm audience job function, seniority, industry, country, and engagement rates before contacting them.","main_ideas":["Keep the machine drafting and the person sending","Control what the AI can read, separately from what it can send","Written-down knowledge is only useful if the work surfaces it","Agent security belongs at the boundary between input and execution","Fill the page before you build, and name who decides"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic","ByteFlow AI"],"posts_cited":20,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"luke-peters","name":"Luke Peters","url":"https://b2binfluencer.marketing/creators/luke-peters/","markdown_url":"https://b2binfluencer.marketing/creators/luke-peters.md","descriptor":"Luke Peters hosts The Eight-Figure Product CEO, a podcast about building and running product businesses. They also share practical guidance for CEOs on budgeting, business turnarounds, tariffs, and preparing a company for sale.","linkedin_followers":7451,"linkedin_url":"https://www.linkedin.com/in/luke--peters","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-peters.webp","topics":["leadership","supply-chain","startup"],"audiences":[],"verdict":"Luke Peters is most useful as a podcast guest on scaling product businesses, tariffs, budgets and turnarounds.","best_for":"B2B media or product-company audiences wanting operator lessons on margins, tariffs and turnarounds.","not_for":"Short-form consumer beauty or impulse-driven TikTok and Instagram discount-code campaigns.","takeaways":["Contribution margin, not revenue, should drive the plan.","You cannot forecast your way out of a loss.","Exit readiness is engineered, not hoped for."],"check_first":"Confirm recent listener data for tariff, budgeting and turnaround episodes before contacting them.","main_ideas":["Contribution margin, not revenue, should drive the plan","You cannot forecast your way out of a loss","Tariffs are an operating cost with legal levers—and real red flags","Exit readiness is engineered, not hoped for","Discipline matters more than capital structure"],"partnership_formats":["Founder or CEO guest interview","Live or co-produced session with an industry organization"],"partnership_url":null,"brands":["NewAir","The Eight-Figure Product CEO","International Housewares Association","Blumaka","NULASTIN","UB Group","Candor Advisors","Alter Eco Foods","Body Balance System","Nodpod"],"posts_cited":23,"latest_post":"2026-06-26","similar":[],"engagement":null},{"id":"michael-north","name":"Michael North","url":"https://b2binfluencer.marketing/creators/michael-north/","markdown_url":"https://b2binfluencer.marketing/creators/michael-north.md","descriptor":"Michael North is the founder of Synchrony Talent Partners, an executive recruiter and leadership hiring advisor. North helps business leaders clarify the problem a sales or leadership hire needs to solve before beginning a search.","linkedin_followers":21131,"linkedin_url":"https://www.linkedin.com/in/mikenorth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-north.webp","topics":["leadership","sales","recruiting","talent-acquisition"],"audiences":["sales-leaders","hiring-managers"],"verdict":"They are most useful for clarifying the business outcome a sales or leadership hire must deliver before a search.","best_for":"A sales leadership recruiting or talent advisory firm wanting diagnostic campaigns for CEOs and sales leaders.","not_for":"Recruitment software or general B2B SaaS brands wanting paid sponsored-post placements.","takeaways":["Define the business outcome before settling on a title or job description.","Ask the same interview question again later in different words.","Look beyond the open seat at lost momentum and team strain."],"check_first":"Confirm whether they offer sponsorship, rates, audience data, or partnership inquiry routes.","main_ideas":["Define the result before you define the role","Translate polished job descriptions into the problem underneath","Look for the hidden cost and gaps in a hiring process","Test the substance beneath a polished interview answer","Describe outcomes without claiming the recruiter produced them alone"],"partnership_formats":[],"partnership_url":null,"brands":["Synchrony Talent Partners","Joe Apfelbaum's 10-Day LinkedIn Posting Challenge"],"posts_cited":18,"latest_post":"2026-09-20","similar":[{"id":"brett-butler","url":"https://b2binfluencer.marketing/creators/brett-butler/"},{"id":"maria-christopoulos-katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/"},{"id":"sheri-mills","url":"https://b2binfluencer.marketing/creators/sheri-mills/"}],"engagement":null},{"id":"lavine-hemlani","name":"Lavine Hemlani","url":"https://b2binfluencer.marketing/creators/lavine-hemlani/","markdown_url":"https://b2binfluencer.marketing/creators/lavine-hemlani.md","descriptor":"Lavine Hemlani is a founder and business operator who writes about building companies, financial operations for founders, biotech partnerships, and investment opportunities in the Gulf. Their posts draw on examples from customer onboarding, fundraising, and business development to explain practical decisions founders face.","linkedin_followers":17309,"linkedin_url":"https://www.linkedin.com/in/lavine-hemlani","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lavine-hemlani.webp","topics":["startup"],"audiences":[],"verdict":"They are useful for providing grounded perspectives on company building, financial operations, and investment in the Gulf.","best_for":"Expert-led briefings or co-hosted sessions for biotech venture funds or life sciences teams.","not_for":"They are not suitable for direct-to-consumer wellness campaigns or supplement promotions.","takeaways":["Watching customers handle their work can reveal product problems a demo misses.","Gulf capital sits with families and sovereign funds, not venture funds.","Biotech business development is described as orchestration, not just pitching."],"check_first":"Confirm paid terms, deliverables, and whether a sponsorship offer exists before proceeding.","main_ideas":["Founders should keep judgment and outsource everything with a deadline and a template","Gulf capital sits with families and sovereign funds, not venture funds. The pitch has to match where the wealth was made","The UAE is trying to own the whole biotech stack under one decision-maker","Biotech business development is orchestration, not pitching","A profitable services business is not a failed software company"],"partnership_formats":["Fractional CFO and embedded finance engagement","Co-hosted live sessions and webinars","Outsourced finance, grant, and regulatory execution for life-science founders"],"partnership_url":null,"brands":["Zenith","Midas"],"posts_cited":23,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"kelly-hobson","name":"Kelly Hobson","url":"https://b2binfluencer.marketing/creators/kelly-hobson/","markdown_url":"https://b2binfluencer.marketing/creators/kelly-hobson.md","descriptor":"Kelly Hobson works to advance sustainable logistics, connecting supply-chain, procurement and sustainability teams and helping turn emissions goals into practical operational and commercial change.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kelly-hobson","youtube_url":null,"photo_url":null,"topics":["supply-chain","scope-3-emissions"],"audiences":[],"verdict":"Kelly Hobson is most useful for sustainable logistics advice, emissions reporting, and cross team collaboration.","best_for":"A logistics or freight company improving sustainability strategy, emissions reporting, or supply chain collaboration.","not_for":"A consumer brand seeking high-volume product sales, lifestyle reach, or direct-to-consumer acquisition.","takeaways":["Procurement, not technology, is what stalls freight decarbonisation.","Emissions reporting rules are becoming a commercial opportunity for logistics providers.","Sustainability starts with asking whether the operation could be done better, not with spending more."],"check_first":"Ask for a session outline, comparable delivery examples, and named references before booking.","main_ideas":["Emissions reporting rules are becoming a commercial opportunity for logistics providers","Procurement, not technology, is what stalls freight decarbonisation","Sustainability starts with asking whether the operation could be done better, not with spending more","Freight does not move in modes, so the industry's conversations should not either","Carbon accounting adds a second dimension to logistics metrics: weight alongside volume"],"partnership_formats":["Conference partnership at Sustainable Logistics LIVE","BriteLab or panel session slot","Speaking, chairing or moderation booking","Training and workshop delivery"],"partnership_url":null,"brands":["Shape Tomorrow","Sustainable Logistics LIVE","Smart Freight Centre"],"posts_cited":18,"latest_post":"2026-10-06","similar":[{"id":"john-trenchard","url":"https://b2binfluencer.marketing/creators/john-trenchard/"},{"id":"dan-brown","url":"https://b2binfluencer.marketing/creators/dan-brown/"},{"id":"valentina-rappa","url":"https://b2binfluencer.marketing/creators/valentina-rappa/"}],"engagement":null},{"id":"giorgio-gnoli","name":"Giorgio Gnoli","url":"https://b2binfluencer.marketing/creators/giorgio-gnoli/","markdown_url":"https://b2binfluencer.marketing/creators/giorgio-gnoli.md","descriptor":"Giorgio Gnoli builds and implements CRM, data-integration, and marketing-automation systems. Gnoli's LinkedIn posts show hands-on work connecting customer data and creating practical sales and marketing workflows, including WhatsApp and SMS automation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/giorgiognoli","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/giorgio-gnoli.webp","topics":["artificial-intelligence","lead-generation","marketing-automation"],"audiences":[],"verdict":"Giorgio Gnoli is most useful for hands-on CRM, data integration, and marketing automation implementation pilots.","best_for":"B2B SaaS or CRM consultancy needing a scoped implementation pilot, not a broad media buy.","not_for":"Consumer brand wanting paid LinkedIn sponsorship or broad creator-style awareness campaign with fixed media package.","takeaways":["They reconciled 105,169 automotive dealer records into 98,146 unique customers.","They link records only when identifiers provide enough certainty and set CRM rules.","Their SMS system included opt-out and duplicate-send checks, plus a disclosed logging bug."],"check_first":"Confirm system access, consent-compliant data, named commercial use case, and measurable pilot outcome.","main_ideas":["Companies should buy working revenue flows, not another tool","Build from your own operating needs first","Clean customer data and write the rules before automating","Own the infrastructure so marginal costs stay low","Outbound is a system, and pipeline gives the founder freedom"],"partnership_formats":["Hands-on CRM and customer-data integration","WhatsApp, SMS and email automation builds","Custom lead-generation tool or stack deployment","Webinar or technical content collaboration"],"partnership_url":null,"brands":["Growth Express","4WARDCONSULTING","Salesforce","Spoki"],"posts_cited":19,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"simon-frost","name":"Simon Frost","url":"https://b2binfluencer.marketing/creators/simon-frost/","markdown_url":"https://b2binfluencer.marketing/creators/simon-frost.md","descriptor":"Simon Frost teaches practical procurement skills and writes about how technology and AI are changing supplier management, sourcing, and contract work.","linkedin_followers":34100,"linkedin_url":"https://www.linkedin.com/in/simon-frost-a584582","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/simon-frost.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Simon Frost is useful for procurement training and commentary on AI agents, supplier management, and contracts.","best_for":"A procurement training or advisory company planning a co-branded webinar on AI and contracts.","not_for":"A consumer technology brand seeking short-form video creators for paid social product sales.","takeaways":["AI agents need permissions, data, and guardrails; people keep judgement, trust, and risk.","Contract audits can recover hard cash, including unclaimed rebates and missed service penalties.","Cost inflation should be met with specific levers and evidence, not blanket price acceptance."],"check_first":"Ask for recent comparable results and audience survey data on job role and seniority.","main_ideas":["Treat AI agents as digital colleagues with permissions, data and guardrails","Keep judgement, trust and risk with people even as AI takes on transactional work","Use contract audits to find hard cash, not just reduce legal risk","Attack cost inflation with specific levers and evidence, not blanket price acceptance","Treat skills and human judgement as the durable career advantage in an AI-enabled market"],"partnership_formats":["Co-delivered Academy module with a named outside expert","Co-authored thought-leadership post tied to a training series","Cohort course placement","Half-day masterclass","Regional discount access"],"partnership_url":null,"brands":["Procurement Adventurer Academy","Mars","Howes Percival","Digital Procurement World"],"posts_cited":19,"latest_post":"2026-10-07","similar":[{"id":"michael-taylor","url":"https://b2binfluencer.marketing/creators/michael-taylor/"},{"id":"suzanne-hill","url":"https://b2binfluencer.marketing/creators/suzanne-hill/"},{"id":"sam-jenks","url":"https://b2binfluencer.marketing/creators/sam-jenks/"}],"engagement":null},{"id":"a-j-rounds","name":"A.J. Rounds","url":"https://b2binfluencer.marketing/creators/a-j-rounds/","markdown_url":"https://b2binfluencer.marketing/creators/a-j-rounds.md","descriptor":"A.J. Rounds is an entrepreneur and property-management operator associated with Keyrenter Provo and Keyrenter St. George. Rounds also co-hosts the Midnight Founders Podcast, where conversations include entrepreneurship, property management, and AI.","linkedin_followers":29544,"linkedin_url":"https://www.linkedin.com/in/ajrounds","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","property-management"],"audiences":[],"verdict":"Most useful for practical property-management operator views and founder conversations on rentals, fraud, AI, and leadership.","best_for":"A B2B SaaS co-marketing campaign on AI in property management for independent and small-portfolio managers.","not_for":"A campaign promoting institutional ownership at scale or consolidation among property management companies.","takeaways":["Many small rental owners can be safer than depending on one large institutional account.","Fraud has made professional screening and verification a primary reason to hire a manager.","AI is credible when the founder has lived the problem."],"check_first":"Confirm no Keyrenter tooling conflict and ask for audience demographics and AI post engagement.","main_ideas":["A management business is stronger with many small owners than a few big ones","Fraud has made professional screening and verification a primary reason to hire a manager","AI is credible when the founder has lived the problem","AI-first is becoming a hiring and operating requirement, not a future project","Recruiting and developing people is the highest-leverage leadership work"],"partnership_formats":[],"partnership_url":null,"brands":["Keyrenter Provo","Keyrenter St. George","Midnight Founders Podcast"],"posts_cited":20,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"nick-ward","name":"Nick Ward","url":"https://b2binfluencer.marketing/creators/nick-ward/","markdown_url":"https://b2binfluencer.marketing/creators/nick-ward.md","descriptor":"Nick Ward is a co-founder of Moodi, a New Zealand consumer brand. Ward shares practical lessons from growing the business, especially on operations, supply chains, forecasting, retail and building a customer community.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nicktward","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-ward.webp","topics":["ecommerce","supply-chain","supply-chain-resilience","ecommerce-operations"],"audiences":[],"verdict":"Most useful for practical, candid lessons on consumer brand operations, forecasting, supply chain, retail and community.","best_for":"A DTC consumer brand or e-commerce consultancy in New Zealand or Australia preparing for grocery or pharmacy retail.","not_for":"A global enterprise software company seeking paid LinkedIn or TikTok sponsorship with guaranteed impressions and a rate card.","takeaways":["Growth breaks on operations, not marketing.","Forecasting is the highest-leverage activity.","Community is a demand channel, not a Facebook group."],"check_first":"Ask for audience analytics, rates, and if Kate Gatfield-Jeffries is needed for video.","main_ideas":["Growth breaks on operations, not marketing","Forecasting is the highest-leverage activity","Community is a demand channel, not a Facebook group","Direct response has a ceiling, so build demand before the shelf","Competition is not a zero-sum game"],"partnership_formats":[],"partnership_url":null,"brands":["Moodi","Afterpay"],"posts_cited":21,"latest_post":"2026-10-01","similar":[{"id":"connor-gross","url":"https://b2binfluencer.marketing/creators/connor-gross/"},{"id":"luke-moriarty","url":"https://b2binfluencer.marketing/creators/luke-moriarty/"}],"engagement":null},{"id":"yuval-passov","name":"Yuval Passov","url":"https://b2binfluencer.marketing/creators/yuval-passov/","markdown_url":"https://b2binfluencer.marketing/creators/yuval-passov.md","descriptor":"Yuval Passov writes about applying AI at work, adapting your career, and building resilient habits. Passov's newsletter is aimed at founders and people working in technology; Passov draws on examples from their work at Google and startup and gaming communities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/yuvalpassov","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yuval-passov.webp","topics":["artificial-intelligence","startup","content-marketing","ai-adoption","b2b-content-marketing"],"audiences":["founders","b2b-saas"],"verdict":"Yuval Passov is most useful for founder-focused thought leadership on moving from prompting tools to managing AI agents.","best_for":"A B2B AI product campaign with co-created webinar and article for operations and product leaders.","not_for":"An enterprise security vendor needing technical lead generation, product walkthroughs, or engineer-facing detection rule training.","takeaways":["Move from typing prompts to managing agents that finish the work.","Keeping up with AI is a second job you assign yourself.","A study of AI use becomes a one-hour experiment readers can try."],"check_first":"Confirm sponsorship terms, audience data, and whether they show a working agent.","main_ideas":["Keeping up with AI is a second job you assign yourself","Move from typing prompts to managing agents that finish the work","Agility beats tenure and expertise","Protect the asset: intentional imbalance, not perfect balance","Content for buyers who are years away from buying"],"partnership_formats":[],"partnership_url":null,"brands":["Google"],"posts_cited":11,"latest_post":"2026-10-16","similar":[{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"},{"id":"george-bront-n","url":"https://b2binfluencer.marketing/creators/george-bront-n/"},{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"}],"engagement":null},{"id":"keith-finger","name":"Keith Finger","url":"https://b2binfluencer.marketing/creators/keith-finger/","markdown_url":"https://b2binfluencer.marketing/creators/keith-finger.md","descriptor":"Keith Finger is a B2B revenue strategist who shares advice on sales, marketing, and revenue growth, including for manufacturers.","linkedin_followers":6737,"linkedin_url":"https://www.linkedin.com/in/keithfinger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keith-finger.webp","topics":["sales","sales-and-marketing-alignment"],"audiences":[],"verdict":"Keith Finger is most useful for practical B2B sales and marketing alignment advice, including manufacturing revenue topics.","best_for":"B2B manufacturing marketing agency content collaboration on sales and marketing alignment aimed at revenue leaders.","not_for":"Product-led-growth software companies seeking short-form video demos or trial sign-ups from enterprise software buyers.","takeaways":["The real competitor is often the prospect's status quo, not a competing vendor.","Sales and marketing need a service-level agreement with shared goals, definitions, and commitments.","Discounting hurts manufacturers by eroding perceived value, margins, and brand equity."],"check_first":"Confirm LinkedIn follower demographics, industry split, and recent alignment post results before contacting.","main_ideas":["The real competitor is the prospect’s status quo","Sales and marketing need a service-level agreement, not blame","Diagnose the revenue system before buying more leads or software","Sell to the buyer’s journey, not the internal CRM stage","Discounting is a trap for manufacturers"],"partnership_formats":[],"partnership_url":null,"brands":["ProVisors","Revenue Insights"],"posts_cited":17,"latest_post":"2026-09-24","similar":[{"id":"tina-kung","url":"https://b2binfluencer.marketing/creators/tina-kung/"},{"id":"eric-coats","url":"https://b2binfluencer.marketing/creators/eric-coats/"},{"id":"suharsh-mahajan","url":"https://b2binfluencer.marketing/creators/suharsh-mahajan/"}],"engagement":null},{"id":"mary-harper","name":"Mary Harper","url":"https://b2binfluencer.marketing/creators/mary-harper/","markdown_url":"https://b2binfluencer.marketing/creators/mary-harper.md","descriptor":"Mary Harper writes about early childhood education, teacher preparation, and workforce policy, with a focus on how educator training, career pathways, and working conditions affect children, families, and Texas communities.","linkedin_followers":1851,"linkedin_url":"https://www.linkedin.com/in/mary-harper-6b7a6010b","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Mary Harper is useful for explaining Texas early childhood policy, teacher preparation and child care workforce issues.","best_for":"A Texas education policy nonprofit working on early childhood teacher preparation and workforce pathways.","not_for":"A classroom technology company wanting endorsement of screen-based learning or teacher sign-ups.","takeaways":["Child care is the workforce behind every workforce.","Teacher preparation is the upstream lever on early learning quality.","Retention depends on whether an educator can build a sustainable life, not only on pay."],"check_first":"Confirm recent reach, engagement and comment results on comparable teacher preparation or workforce policy posts.","main_ideas":["Child care is the workforce behind every workforce","Teacher preparation is the upstream lever on early learning quality","Career ladders have to start years before hiring","Retention depends on whether an educator can build a sustainable life, not only on pay","Texas child care is a design problem, not a supply or demand problem"],"partnership_formats":[],"partnership_url":null,"brands":["TXAEYC (Texas Association for the Education of Young Children)"],"posts_cited":16,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"matt-doyon","name":"Matt Doyon","url":"https://b2binfluencer.marketing/creators/matt-doyon/","markdown_url":"https://b2binfluencer.marketing/creators/matt-doyon.md","descriptor":"Matt Doyon works on sales and revenue enablement, using call data and AI to help teams improve discovery, coaching, and performance.","linkedin_followers":27955,"linkedin_url":"https://www.linkedin.com/in/matt-doyon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-doyon.webp","topics":["artificial-intelligence","sales","revenue-operations","customer-success","ai-in-sales","sales-coaching"],"audiences":["sales-leaders"],"verdict":"Useful for call-data backed content on discovery, coaching, and revenue-team AI.","best_for":"B2B SaaS revenue enablement brands selling coaching or discovery improvement.","not_for":"Consumer brands seeking broad awareness, lifestyle framing, or impression-based reach.","takeaways":["Reps often find customer pain but fail to quantify its impact.","MEDDICC call study names Decision Process as the weakest qualification category.","AI should turn saved time into better performance, not just faster admin."],"check_first":"Ask how call data supports broad claims and whether audience data exists.","main_ideas":["Qualification is a process, not a checklist","Find the cost of inaction, not just the buyer’s problem","AI should turn saved time into better performance","Coaching deserves measurable outcomes","Sales and customer success share more commercial responsibility"],"partnership_formats":["Co-hosted webinars with platform partners","Conference keynotes and workshops","Data-led research collaborations","Comment-gated guides as list-building assets","In-content tool and vendor mentions"],"partnership_url":null,"brands":["Quo","Triario","Winning by Design","Aircall","HubSpot"],"posts_cited":19,"latest_post":"2026-10-08","similar":[{"id":"kate-redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/"},{"id":"doug-davidoff","url":"https://b2binfluencer.marketing/creators/doug-davidoff/"},{"id":"ross-keating","url":"https://b2binfluencer.marketing/creators/ross-keating/"}],"engagement":null},{"id":"diana-nekrasova","name":"Diana Nekrasova","url":"https://b2binfluencer.marketing/creators/diana-nekrasova/","markdown_url":"https://b2binfluencer.marketing/creators/diana-nekrasova.md","descriptor":"Diana Nekrasova is the founder of SciGrowth, a marketing agency that helps Shopify brands grow through paid advertising, Klaviyo CRM automation, and data-informed strategy.","linkedin_followers":2605,"linkedin_url":"https://www.linkedin.com/in/diana-nekrasova-olegovna","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/diana-nekrasova.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","creative-testing","ecommerce-growth","retention-marketing","ecommerce-operations"],"audiences":["dtc-brands","ecommerce-founders"],"verdict":"Diana Nekrasova is most useful for practical paid social, Klaviyo, and measurement checks for Shopify DTC growth.","best_for":"Shopify DTC brands or agencies needing paid social, retention, and measurement audits.","not_for":"Consumer brands seeking sponsored placements, rate cards, verified audience demographics, or guaranteed reach.","takeaways":["ROAS fell from 6.28 to 1.66 as cost per purchase rose from €5.92 to €16.90.","Compare platform conversions with CRM records before changing targeting.","Klaviyo audit describes conflicting flows and wasted SMS spend."],"check_first":"Confirm whether they offer sponsored placements, rate card, audience demographics, and engagement data.","main_ideas":["Scaling paid social is a fight against creative fatigue","Fix measurement before touching targeting or creative","ROAS alone does not tell you whether more spend is safe","Retention leaks through Klaviyo flow logic, not just weak copy","AI tools matter less than the process and the human gate"],"partnership_formats":[],"partnership_url":null,"brands":["SciGrowth","Klaviyo","Meta"],"posts_cited":21,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"alex-cinovoj","name":"Alex Cinovoj","url":"https://b2binfluencer.marketing/creators/alex-cinovoj/","markdown_url":"https://b2binfluencer.marketing/creators/alex-cinovoj.md","descriptor":"Alex Cinovoj builds AI agents and workflow automations for businesses, with a focus on getting them working reliably in production—not just in demos. Cinovoj's posts cover connecting agents to business tools, handling errors and monitoring, and choosing practical AI solutions for small and mid-sized companies.","linkedin_followers":64736,"linkedin_url":"https://www.linkedin.com/in/alexcinovoj","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-cinovoj.webp","topics":["artificial-intelligence","ai-agents"],"audiences":["small-business-owners"],"verdict":"Most useful for practical posts about AI agents and automations moving from demo to production.","best_for":"AI infrastructure vendors targeting engineering leaders and small or mid-market operators.","not_for":"Deck-led AI transformation programs or broad non-technical consumer lifestyle campaigns.","takeaways":["They say the model is about 10% of a working agent.","MCP post advises one workflow, instrumenting each step, and reusing tools.","A fintech agent made 847 API calls instead of 12 and cost $6,200 in week one."],"check_first":"Confirm willingness and ask for formats, pricing, deliverables, and audience composition.","main_ideas":["AI work is production work, and they say most people selling it cannot ship","The harness around the model is most of the work","Judge a model on messy client documents, not on leaderboards","Route each task to the model it needs rather than cut AI or cut people","MCP is a shared contract for connecting agents to real tools, and simpler is often better"],"partnership_formats":[],"partnership_url":null,"brands":["TechTide AI","Anthropic","Coworker.ai","Daily Dose of Data Science"],"posts_cited":24,"latest_post":"2026-10-16","similar":[{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"},{"id":"josue-hernandez","url":"https://b2binfluencer.marketing/creators/josue-hernandez/"},{"id":"matthew-sutherland","url":"https://b2binfluencer.marketing/creators/matthew-sutherland/"}],"engagement":null},{"id":"michael-dvorscak","name":"Michael Dvorscak","url":"https://b2binfluencer.marketing/creators/michael-dvorscak/","markdown_url":"https://b2binfluencer.marketing/creators/michael-dvorscak.md","descriptor":"Michael Dvorscak shares practical guidance on using AI to improve business processes, with an emphasis on data security and governance. Dvorscak's posts cover small-business workflows, Microsoft Copilot, process improvement, and cybersecurity.","linkedin_followers":1927,"linkedin_url":"https://www.linkedin.com/in/michaeldvorscak","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-dvorscak.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","ai-adoption","property-management"],"audiences":["small-business-owners","operations-leaders"],"verdict":"They are most useful for practical AI governance, data security and process improvement guidance for business operations.","best_for":"A B2B SaaS webinar or co-marketing on AI governance for mid-market operations teams.","not_for":"A consumer campaign needing broad reach, on-camera video and a large consumer audience.","takeaways":["They warn employees may put sensitive information into unapproved AI tools.","They advise approved tool list, plain-language rules and audits of actual use.","They say Microsoft 365 permissions and data hygiene should precede Copilot deployment."],"check_first":"Ask for audience demographics, post performance and event attendance data before contacting.","main_ideas":["Govern AI use instead of trying to ban it","Secure the data foundation before deploying AI","Start with a business problem, not complex automation","Choose a tool sized to the job","Use AI to clear routine work while keeping human judgment"],"partnership_formats":[],"partnership_url":null,"brands":["Friedman Real Estate","Bosch USA","Job Jamz","Claude","Microsoft"],"posts_cited":24,"latest_post":"2026-09-25","similar":[{"id":"devin-bhushan","url":"https://b2binfluencer.marketing/creators/devin-bhushan/"},{"id":"paul-dsouza","url":"https://b2binfluencer.marketing/creators/paul-dsouza/"},{"id":"chris-wicker","url":"https://b2binfluencer.marketing/creators/chris-wicker/"}],"engagement":null},{"id":"alex-jones","name":"Alex Jones","url":"https://b2binfluencer.marketing/creators/alex-jones/","markdown_url":"https://b2binfluencer.marketing/creators/alex-jones.md","descriptor":"Alex Jones works with FastForward on revenue operations and go-to-market systems for B2B companies, including automation for lead qualification and sales workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alex-jones-fastforward","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-jones.webp","topics":["artificial-intelligence","sales","cybersecurity","revenue-operations"],"audiences":["sales-leaders"],"verdict":"Alex Jones is most useful for practical explanations of B2B revenue operations, GTM engineering, and lead qualification systems.","best_for":"B2B SaaS revenue, sales, or security teams redesigning RevOps and GTM engineering.","not_for":"Consumer campaigns needing video, reach, or cost per acquisition results.","takeaways":["Sales teams should replace wasteful activity with better data, automation, and carefully built systems.","RevOps keeps existing processes reliable; GTM engineering builds new capabilities; teams need both.","Inbound lead qualification is a seven-step pipeline from submission through enrichment, scoring, routing, follow-up, CRM sequencing."],"check_first":"Confirm scope, price, references, and audience role data before committing budget.","main_ideas":["Sales celebrates effort that goes nowhere—and that is the industry’s real problem","RevOps and GTM engineering are two jobs; companies that merge them cap their growth","Becoming AI-native is still an edge—and will become a requirement","One GTM data layer beats stitching many tables together","Inbound lead qualification is a pipeline—and most teams build only half of it"],"partnership_formats":["Marketplace co-sell and ISV enablement","GTM technology and integration partnerships","Enablement workshops and paid setup","Advisory on GTM structure and strategy","Partner representation and promotion"],"partnership_url":null,"brands":["FastForward","NetSPI","Clay","Anthropic (Claude)","ENDUIR Cyber","AWS Marketplace","XBOW"],"posts_cited":20,"latest_post":"2026-10-05","similar":[{"id":"brendan-short","url":"https://b2binfluencer.marketing/creators/brendan-short/"},{"id":"sara-mcnamara","url":"https://b2binfluencer.marketing/creators/sara-mcnamara/"},{"id":"ray-kelly","url":"https://b2binfluencer.marketing/creators/ray-kelly/"}],"engagement":null},{"id":"branden-jenkins","name":"Branden Jenkins","url":"https://b2binfluencer.marketing/creators/branden-jenkins/","markdown_url":"https://b2binfluencer.marketing/creators/branden-jenkins.md","descriptor":"Branden Jenkins is the CEO of Maxio. Jenkins writes about AI in SaaS companies, finance and revenue operations, and pricing—often using examples from Maxio’s work to explain how teams can connect customer value, billing, and financial reporting.","linkedin_followers":7293,"linkedin_url":"https://www.linkedin.com/in/brandenjenkins","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/branden-jenkins.webp","topics":["artificial-intelligence","customer-success"],"audiences":["finance-leaders"],"verdict":"Branden Jenkins is most useful for finance and revenue operations webinars on AI-native SaaS, pricing, billing, and migrations.","best_for":"A B2B SaaS finance or RevOps webinar series needing credible operating detail.","not_for":"High-reach consumer campaigns, paid social packages, or mass-market awareness work.","takeaways":["AI-native is about how work gets done, not a product label.","Pricing changes should be deliberate; value-gap tracking should be continuous.","Migrations fail quietly when historical data is deferred."],"check_first":"Ask for recent webinar registration, attendance, and audience breakdowns before committing.","main_ideas":["AI-native is about how the work gets done, not a label on the product","Pricing changes should be deliberate; knowing the value gap should be continuous","The billing and revenue system, not strategy, decides what sales can offer","Provisioning is the trap that usage-based pricing launches fall into","Migrations fail quietly when historical data is deferred"],"partnership_formats":[],"partnership_url":null,"brands":["Maxio","NetSuite","Medius","Claude","Jefferies"],"posts_cited":19,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jane-lehman","name":"Jane Lehman","url":"https://b2binfluencer.marketing/creators/jane-lehman/","markdown_url":"https://b2binfluencer.marketing/creators/jane-lehman.md","descriptor":"Jane Lehman shares practical guidance for small-business owners on getting legal help before problems escalate, including questions about contracts, employment, and operating across state lines. Their posts also discuss LegalShield legal-access plans and employee benefits.","linkedin_followers":14335,"linkedin_url":"https://www.linkedin.com/in/janelehman1-legalissues-legal-law-lawyer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jane-lehman.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Jane Lehman is most useful for practical posts that help small-business owners spot legal, HR, and multi-state risks early.","best_for":"Legal-access or professional-services subscription brands targeting small-business owners and small-company HR.","not_for":"Construction technology or equipment vendors needing jobsite product demos and verified construction-buyer reach.","takeaways":["A paid invoice can still lead to a lien if a subcontractor goes unpaid.","Labor shortages are framed as retention and training challenges, with onboarding and growth paths.","Posts answer lawyer objections: price, slow response, and no accountability."],"check_first":"Confirm follower demographics and recent post-level results on construction, retention, and HR topics.","main_ideas":["Legal help is worth more before anything goes wrong","Owners do everyone else’s job, including a lawyer’s","Answer the three objections: price, slow response, no accountability","Line 17 on Schedule C is the deduction owners overlook","Multi-state rules and liens surface after the fact"],"partnership_formats":["Plan mentions written in their own voice","Employee-benefits recommendation to HR audiences","Tax-treatment explainer attached to a named service","Trusted-network introductions with a credit"],"partnership_url":null,"brands":["LegalShield","My Most Trusted"],"posts_cited":20,"latest_post":"2026-08-28","similar":[{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"},{"id":"amy-grubb","url":"https://b2binfluencer.marketing/creators/amy-grubb/"},{"id":"nikki-ellison","url":"https://b2binfluencer.marketing/creators/nikki-ellison/"}],"engagement":null},{"id":"warren-beazley","name":"Warren Beazley","url":"https://b2binfluencer.marketing/creators/warren-beazley/","markdown_url":"https://b2binfluencer.marketing/creators/warren-beazley.md","descriptor":"Warren Beazley is an executive recruiter who helps businesses hire CTOs and other senior technology leaders. Beazley's posts focus on defining the role clearly, finding leaders beyond active applicants, and assessing candidates against the company’s needs and stage.","linkedin_followers":21518,"linkedin_url":"https://www.linkedin.com/in/thectorecruiter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/warren-beazley.webp","topics":["artificial-intelligence","leadership","recruiting"],"audiences":[],"verdict":"Warren Beazley is most useful for executive search content on defining and assessing CTO hires.","best_for":"A search partner or content sponsorship around CTO hiring for founders and boards.","not_for":"AI sourcing platforms seeking paid speed claims or impression based promotion.","takeaways":["A stalled CTO search had 40 resumes but no offers.","Board wanted a builder; CEO wanted a scaler.","Strongest candidates are already employed and not looking."],"check_first":"Ask for partnership terms, rates, post reach and follower demographics before contacting.","main_ideas":["Job titles like CTO hide very different jobs","Run a CTO appointment like a CEO appointment, not a job advert","Agree on what success looks like before sourcing anyone","The strongest candidates are already employed and not looking","AI automates the parts of recruiting that were never the hard part"],"partnership_formats":[],"partnership_url":null,"brands":["Tech Think Tank Community","Juicebox","Anthropic"],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"michelle-edmondson","url":"https://b2binfluencer.marketing/creators/michelle-edmondson/"},{"id":"sam-wellalage","url":"https://b2binfluencer.marketing/creators/sam-wellalage/"},{"id":"trent-smyth","url":"https://b2binfluencer.marketing/creators/trent-smyth/"}],"engagement":null},{"id":"cory-cachola","name":"Cory Cachola","url":"https://b2binfluencer.marketing/creators/cory-cachola/","markdown_url":"https://b2binfluencer.marketing/creators/cory-cachola.md","descriptor":"Cory Cachola helps consultants turn their distinctive ideas into a clear, repeatable storytelling system. They also write about how AI is changing B2B strategy, business operations, and the value of marketing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/corycachola","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cory-cachola.webp","topics":["artificial-intelligence","startup"],"audiences":["b2b-marketers"],"verdict":"Cory Cachola is useful for sharpening AI positioning and messaging around operating-model redesign.","best_for":"A B2B SaaS campaign to sharpen enterprise AI positioning and messaging.","not_for":"Consumer packaged-goods paid social and short-form video campaigns.","takeaways":["AI is a structural market shift, not a bubble or fad.","Adopt AI by redesigning one workflow, not by announcing AI use.","AI commoditizes utility, so identity and narrative become the moat."],"check_first":"Ask for recent audience breakdown by industry, job function, and seniority.","main_ideas":["AI is a structural market shift, not a bubble or a fad","Guest framing: “AI is not a technology shift, it is a market shift”","Adopt AI by redesigning one workflow, not by announcing you do AI","Storytelling should model a system, not decorate a message","AI commoditizes utility, so identity and narrative become the moat"],"partnership_formats":["Advisory and narrative-systems work"],"partnership_url":null,"brands":["Board of Innovation","Storytelling Operating System"],"posts_cited":18,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nikki-festa-obrien","name":"Nikki Festa O'Brien","url":"https://b2binfluencer.marketing/creators/nikki-festa-obrien/","markdown_url":"https://b2binfluencer.marketing/creators/nikki-festa-obrien.md","descriptor":"Nikki Festa O'Brien is a communications professional who helps technology companies explain complex developments in healthcare, cybersecurity, energy, and manufacturing through media coverage and thought leadership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nikkifestaobrien","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikki-festa-obrien.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","healthcare","ai-adoption","supply-chain-risk"],"audiences":[],"verdict":"Nikki Festa O'Brien is useful for explaining complex technology developments in healthcare, cybersecurity, energy and manufacturing through practical examples.","best_for":"Best fits a healthcare technology company or agency seeking co-authored thought leadership and event-adjacent content.","not_for":"Not for consumer sponsored posts or creator packages with performance guarantees and published paid terms.","takeaways":["Clinical AI trust depends on the evidence and clinicians behind the guidance, not just the model.","The health system AI problem is operational complexity and human-led change, not a shortage of tools.","Security should be framed around resilience and runtime, not prevention alone."],"check_first":"Confirm whether they offer a creator package, pricing, deliverables, disclosure terms and audience results.","main_ideas":["Clinical AI adoption is outrunning health system governance, and trust depends on what sits under the model","The health system AI problem is operational complexity and human-led change, not a shortage of tools","Security should be framed around resilience and runtime, not prevention alone","Supply chain risk sits below the tier-1 supplier and often wears an oil price tag","Manufacturing has an idle-capacity problem that AI marketplaces can match to demand"],"partnership_formats":[],"partnership_url":null,"brands":["Soitec","TraceLink","Tecsys Inc."],"posts_cited":22,"latest_post":"2026-10-05","similar":[{"id":"ahmed-omar","url":"https://b2binfluencer.marketing/creators/ahmed-omar/"},{"id":"anne-m-hirsch","url":"https://b2binfluencer.marketing/creators/anne-m-hirsch/"},{"id":"brenda-s","url":"https://b2binfluencer.marketing/creators/brenda-s/"}],"engagement":null},{"id":"freda-l-thomas","name":"Freda L. Thomas","url":"https://b2binfluencer.marketing/creators/freda-l-thomas/","markdown_url":"https://b2binfluencer.marketing/creators/freda-l-thomas.md","descriptor":"Freda L. Thomas is a career strategist who helps experienced professionals clarify their value, position themselves for senior roles, and find opportunities by researching employers’ business needs and building relationships before a job is posted.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/freda-l-thomas-mba-careercoach","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/freda-l-thomas.webp","topics":["artificial-intelligence"],"audiences":["job-seekers"],"verdict":"Useful for content that helps experienced professionals research employer needs and position themselves for senior roles.","best_for":"A career coaching or executive search firm serving senior professionals.","not_for":"Entry-level bootcamps or high-volume staffing marketplaces seeking mass early-career reach.","takeaways":["A job posting proves a job exists, not that a company needs you.","At senior level, the problem is positioning, not capability.","Build the relationships before you need them."],"check_first":"Ask for sponsorship policy, rate card, audience analytics, and proof of professional audience composition.","main_ideas":["A job posting proves a job exists, not that a company needs you","At senior level, the problem is positioning, not capability","Build the relationships before you need them","Go where the demand is, and check what a sector actually hires for","A ghost posting is not evidence about you"],"partnership_formats":["Named client or partner spotlight post","Reciprocal referral and LinkedIn positioning partnership","Event promotion with registration link"],"partnership_url":null,"brands":["Dr. V Brooks Dunbar","Vesterr.com","Spearhead Staffing","Simplicity IT"],"posts_cited":22,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"jessie-schwartz","name":"Jessie Schwartz","url":"https://b2binfluencer.marketing/creators/jessie-schwartz/","markdown_url":"https://b2binfluencer.marketing/creators/jessie-schwartz.md","descriptor":"Jessie Schwartz shares practical perspectives on packaging strategy, engineering, and sustainability. Their LinkedIn posts examine how packaging choices affect costs, shipping, product performance, shelf presentation, and regulations such as extended producer responsibility (EPR).","linkedin_followers":4981,"linkedin_url":"https://www.linkedin.com/in/jessie-schwartz-strat-pack-partners","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"They are most useful for expert-led B2B education on packaging strategy, total delivered cost, sustainability, and EPR compliance.","best_for":"Fits a B2B thought-leadership webinar for CPG packaging, sustainability, and operations leaders.","not_for":"Does not fit mass-market DTC campaigns seeking unboxing videos, promo codes, or Gen Z impulse purchases.","takeaways":["A $105 to $27 per package example pairs a more expensive insulated mailer with slower shipping.","EPR compliance work is not the same as building a system for escalating requirements.","Oregon recycling modernization shows design decisions must account for real collection and sorting systems."],"check_first":"Confirm LinkedIn demographics and recent EPR post or webinar performance data before contacting them.","main_ideas":["The cheapest package can make for the most expensive delivery","EPR is a business redesign, not a reporting exercise","Packaging has to work for the people and systems that handle it","Recycling infrastructure sets the design constraints","Lightweighting should start with performance requirements"],"partnership_formats":["Expert-led LinkedIn Live session"],"partnership_url":null,"brands":["Strategic Packaging Partners"],"posts_cited":24,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"fiona-mcsheehy","name":"Fiona McSheehy","url":"https://b2binfluencer.marketing/creators/fiona-mcsheehy/","markdown_url":"https://b2binfluencer.marketing/creators/fiona-mcsheehy.md","descriptor":"Fiona McSheehy writes about leading organisational change and scaling operations, drawing on experience supporting complex emergency responses. The focus includes aligning local changes with wider goals, clarifying team responsibilities, and using information to guide decisions.","linkedin_followers":1008,"linkedin_url":"https://www.linkedin.com/in/fiona-mcsheehy-0b837a18","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fiona-mcsheehy.webp","topics":["leadership"],"audiences":[],"verdict":"Fiona McSheehy is useful for expert commentary on organisational change, scaling operations, coordination, and evidence-led decisions in complex settings.","best_for":"Thought-leadership or advisory work for a consulting firm targeting operations and change leaders.","not_for":"Paid social campaigns with product mentions, set sponsorship packages, and tracked reach targets.","takeaways":["Local change only holds if it connects to the wider system.","Overlapping teams need clarity, not a redrawn org chart.","In South Sudan, evidence led them to use logistics instead of direct programming."],"check_first":"Confirm reach, engagement, profile visits, audience roles, and commercial terms before contacting.","main_ideas":["Local change only holds if it is connected to the wider system","Overlapping teams need clarity, not a redrawn org chart","Evidence strengthens judgement rather than replacing it","Scaling faster than systems are ready is often unavoidable; pretending otherwise is the real risk","Bring delivery teams in early, but do not confuse that with consensus"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"morgan-j-ingram","name":"Morgan J Ingram","url":"https://b2binfluencer.marketing/creators/morgan-j-ingram/","markdown_url":"https://b2binfluencer.marketing/creators/morgan-j-ingram.md","descriptor":"Morgan J Ingram is a sales trainer and creator who teaches sales development representatives and account executives how to prospect, improve their sales skills, and work with buyers. Morgan’s posts draw on experience as an SDR and sales leader and include practical coaching for sales teams.","linkedin_followers":199800,"linkedin_url":"https://www.linkedin.com/in/morganjingramamp","youtube_url":"https://www.youtube.com/channel/UCnhg__lkPcrdr2zqLu5kwUQ","photo_url":null,"topics":["artificial-intelligence","sales","ai-in-sales","sales-forecasting","outbound-sales","sales-development"],"audiences":["sales-leaders"],"verdict":"Morgan J Ingram is most useful for practical sales coaching on prospecting, SDR development, and using AI as support.","best_for":"A B2B sales training company co-branding SDR and AE onboarding curriculum with a named practitioner voice.","not_for":"An AI outbound-automation vendor seeking a headcount-replacement ad or standalone product pitch.","takeaways":["Morgan says AI is table stakes, but human judgment and connection remain the edge.","A trade-show strategy Morgan describes generated 40 meetings after nearly quitting.","A 90-day plan tells new SDRs to study case studies, seek coaching, track sourced deals."],"check_first":"Ask for audience survey results and comparable campaign reporting before committing spend.","main_ideas":["AI is table stakes; the human parts of selling are the edge","Develop SDRs — they are the farm system, not a cost to cut","Observation-based prospecting: signals are easy, the layer on top is hard","Run named, repeatable plays — keeping it simple beats overcomplicating","Forecast on what buyers do, not how they sound"],"partnership_formats":["Sponsored teaching post on LinkedIn","Product-news or capability post"],"partnership_url":null,"brands":["Consensus","AMP Social","Sales Team Six","Terminus"],"posts_cited":15,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"samu-kov-cs","name":"Samu Kovács","url":"https://b2binfluencer.marketing/creators/samu-kov-cs/","markdown_url":"https://b2binfluencer.marketing/creators/samu-kov-cs.md","descriptor":"Samu Kovács creates YouTube strategies for B2B companies, focusing on useful videos that reach business buyers and generate leads.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/samu-kovacs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/samu-kov-cs.webp","topics":["b2b-marketing","seo","demand-generation","marketing-attribution"],"audiences":[],"verdict":"Samu Kovács is most useful for building B2B YouTube strategies that reach qualified buyers and generate leads over time.","best_for":"B2B software or services firms selling to specific senior buyers, wanting qualified pipeline over long horizons.","not_for":"Reach-first consumer or broad-market launches needing millions of views, fixed short flights, or impression-based success.","takeaways":["A B2B channel needs search videos, feed videos, and bottom-of-funnel case studies or interviews.","Title strategy should follow YouTube demand in the niche, or focus on Google and AI answers.","A client video still produced leads seven months later and ranked first for its niche term."],"check_first":"Confirm deliverables, terms, and whether they offer paid sponsorship or only a services model.","main_ideas":["A B2B channel needs three kinds of video working together","Title strategy should follow the level of YouTube demand in the niche","Write for the buyer, even when almost nobody watches","For narrow B2B niches, aim at Google and AI answers instead of YouTube reach","Publish the video, then push it through audiences you already own"],"partnership_formats":["Full YouTube strategy build, with a worked example video","Free YouTube strategy call"],"partnership_url":null,"brands":["Christian Wattig","Klaviyo","Dapper"],"posts_cited":22,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"lane-cooper","name":"Lane Cooper","url":"https://b2binfluencer.marketing/creators/lane-cooper/","markdown_url":"https://b2binfluencer.marketing/creators/lane-cooper.md","descriptor":"Lane Cooper covers enterprise technology for BizTechReports, sharing executive interviews and reporting on topics such as enterprise AI, cybersecurity, healthcare technology, and workforce changes. Cooper also emcees CIO events, including the CIO 100 Leadership Live series.","linkedin_followers":8686,"linkedin_url":"https://www.linkedin.com/in/lanecooper","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lane-cooper.webp","topics":["artificial-intelligence","cybersecurity","healthcare","enterprise-ai"],"audiences":[],"verdict":"Most useful for B2B enterprise technology editorial series and CIO event programming on AI, security, and workforce.","best_for":"B2B technology media or enterprise AI platform vendors with named executives and concrete findings.","not_for":"Consumer mobile apps or direct-to-consumer brands needing short-form video and guaranteed installs.","takeaways":["AI success should be measured by business outcomes, not production milestones.","Cyber resilience is a traceability and governance discipline.","Workforce change is moving toward skills-based, project-based talent."],"check_first":"Confirm audience demographics, sponsorship pricing, disclosure, exclusivity, editorial control, and comparable placement results.","main_ideas":["AI success should be measured by business outcomes, not production milestones","Cyber resilience is a traceability and governance discipline","Workforce change is moving toward skills-based, project-based talent","Healthcare revenue cycle is a continuum where small breaks become lost revenue","AI infrastructure and spending are constrained by power, governance, and capital"],"partnership_formats":["Executive vidcast interviews","CIO event panel and speaker programming","Analyst and news roundups","Contributed articles and implementation guides"],"partnership_url":null,"brands":["BizTechReports","Foundry"],"posts_cited":17,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"jeff-wenzel","name":"Jeff Wenzel","url":"https://b2binfluencer.marketing/creators/jeff-wenzel/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-wenzel.md","descriptor":"Jeff Wenzel writes about marketing equity crowdfunding and managing investor relationships. Their posts focus on building an investor community before a raise, measuring long fundraising timelines, and organizing investor follow-up.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/fuzzywenzel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-wenzel.webp","topics":[],"audiences":["founders","marketing-leaders"],"verdict":"Jeff Wenzel is useful for equity crowdfunding marketing, investor relations, and readiness advice before a raise.","best_for":"A fintech marketing agency adding equity-crowdfunding work for founder clients.","not_for":"Founders with no list or community seeking paid ads to create a raise.","takeaways":["Build an audience before buying reach; a raise converts existing interest.","Investor decisions can take weeks, so short attribution windows mislead.","Test if 25 people will pay a dollar for a pitch deck before paid promotion."],"check_first":"Confirm scope and terms for a service collaboration, with clear deliverables.","main_ideas":["Build an audience before buying reach","Judge fundraising marketing on the investor’s timeline","Treat investor relations as an operating system","Give finance a defensible floor, then leave room for creative risk"],"partnership_formats":[],"partnership_url":null,"brands":["Pre-IPO Hype","Wefunder","StartEngine"],"posts_cited":23,"latest_post":"2026-09-24","similar":[{"id":"stuart-gelb","url":"https://b2binfluencer.marketing/creators/stuart-gelb/"},{"id":"paul-drecksler","url":"https://b2binfluencer.marketing/creators/paul-drecksler/"},{"id":"melanie-grace-saigol","url":"https://b2binfluencer.marketing/creators/melanie-grace-saigol/"}],"engagement":null},{"id":"okasha-sammer","name":"Okasha Sammer","url":"https://b2binfluencer.marketing/creators/okasha-sammer/","markdown_url":"https://b2binfluencer.marketing/creators/okasha-sammer.md","descriptor":"Okasha Sammer works on SEO and copywriting, with a focus on helping home-service businesses attract local customers through search. Sammer’s posts discuss Google Business Profile improvements, contractor websites, and ways to turn visibility into customer calls.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/seo-onpage-copywriting-expert-okashasammer","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","seo"],"audiences":[],"verdict":"Okasha Sammer is most useful for practical local SEO advice for home-service contractors, Google Business Profile fixes, and turning visibility into calls.","best_for":"A marketing agency or home-service brand needing local SEO strategy and contractor-focused content.","not_for":"Enterprise SaaS thought leadership, IT buyer education, or sponsored content campaigns.","takeaways":["Fix local-search basics before chasing more visibility.","Make reviews specific and recent, not just numerous.","Build a page for each city the business serves."],"check_first":"Confirm commercial terms, audience data, and supporting documentation for cited figures.","main_ideas":["Fix local-search basics before chasing more visibility","Make reviews specific and recent, not just numerous","Build a page for each city the business serves","Find the funnel bottleneck before switching platforms","Choose a clear niche, then use several channels"],"partnership_formats":["White-label marketing execution for agencies","Done-for-you contractor SEO engagement"],"partnership_url":null,"brands":["Trinity Logistics","Faryal Khan","Blessing Teddy","Aiseofusion","Sammer's unnamed home-service SEO agency"],"posts_cited":18,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"eric-buntin","name":"Eric Buntin","url":"https://b2binfluencer.marketing/creators/eric-buntin/","markdown_url":"https://b2binfluencer.marketing/creators/eric-buntin.md","descriptor":"Eric Buntin writes about talent acquisition and workforce strategy, including hiring systems, recruiting measures, candidate experience, and how AI can support recruiters.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/eric-buntin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","recruiting","candidate-experience","ai-in-recruiting"],"audiences":["job-seekers"],"verdict":"Eric Buntin is most useful for explaining talent acquisition architecture and tying recruiting measures to business outcomes.","best_for":"An HR technology thought-leadership webinar on talent acquisition architecture and business impact.","not_for":"A campaign built on replacing recruiters or click-level hiring efficiency.","takeaways":["Talent acquisition architecture starts with purpose, process, platforms, people, and performance, not technology first.","Talent density is useful only when translated into CFO measures like ramp time and attrition.","Tell candidates interview format, participants, duration, and attire expectations to reduce uncertainty."],"check_first":"Confirm current audience roles and deliverables; posts do not provide audience composition metrics or sponsorship details.","main_ideas":["Talent acquisition earns influence by speaking finance's language","Build talent acquisition from purpose down, not technology up","AI should move recruiters into advisory work, not replace them","Recruiting measurement keeps replacing one proxy with another","Candidate experience is an operational detail, not a sentiment score"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":23,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"david-appel","name":"David Appel","url":"https://b2binfluencer.marketing/creators/david-appel/","markdown_url":"https://b2binfluencer.marketing/creators/david-appel.md","descriptor":"David Appel writes about go-to-market strategy, sales and finance operations, and AI in vertical SaaS. Their posts turn industry discussions into practical advice on revenue data, sales execution, and building AI systems around customer workflows.","linkedin_followers":12888,"linkedin_url":"https://www.linkedin.com/in/davidappelsf","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-appel.webp","topics":["artificial-intelligence","sales","ai-agents","sales-enablement","data-governance"],"audiences":["finance-leaders","revenue-leaders"],"verdict":"David Appel is most useful for practical go-to-market, sales, finance, and vertical AI advice leaders can test.","best_for":"Vertical SaaS or B2B software campaigns for revenue, finance, and AI-agent readiness audiences.","not_for":"Paid placements with published packages, audience guarantees, rate cards, or enterprise account lists.","takeaways":["Durable companies need predictable performance, proprietary insight, and pricing tied to outcomes, not seat counts.","Identify the outcome an AI agent drives and whether the customer's CFO would stand behind it.","Fix data and governance before scaling agents, and train people as well as technology."],"check_first":"Confirm partnership terms, audience data, reach, and any paid placement or sponsorship policy.","main_ideas":["Vertical software wins by becoming the operating system, then charging for the workflow","The moat is outcome data, not data","Seat-based pricing is the first casualty of AI doing the work","Fix data and governance before scaling agents","AI raises the floor of the sales team, not just the ceiling"],"partnership_formats":[],"partnership_url":null,"brands":["DOSS","Modern SaaS Finance","NetSuite"],"posts_cited":22,"latest_post":"2026-09-23","similar":[{"id":"anirudh-singla","url":"https://b2binfluencer.marketing/creators/anirudh-singla/"},{"id":"josh-wetzel","url":"https://b2binfluencer.marketing/creators/josh-wetzel/"},{"id":"thomas-lah","url":"https://b2binfluencer.marketing/creators/thomas-lah/"}],"engagement":null},{"id":"kathy-dagostino","name":"Kathy D'Agostino","url":"https://b2binfluencer.marketing/creators/kathy-dagostino/","markdown_url":"https://b2binfluencer.marketing/creators/kathy-dagostino.md","descriptor":"Kathy D’Agostino shares practical guidance on using AI in small businesses, especially professional-services firms. D’Agostino’s posts cover setting up repeatable AI processes, improving tasks such as proposals and pricing, and managing privacy and accuracy risks.","linkedin_followers":2755,"linkedin_url":"https://www.linkedin.com/in/kathydagostino","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","ai-adoption"],"audiences":[],"verdict":"Useful for practical AI adoption guidance for small professional-services firms and small manufacturers.","best_for":"Secure AI, data-protection, or policy tooling campaigns aimed at small-firm owners and operations leads.","not_for":"Developer-facing LLM platforms needing hands-on implementation content for technical mid-market practitioners.","takeaways":["Weak AI output starts with unclear thinking, not a weak prompt.","Adopt AI as a staged system, not a one-time purchase.","AI risk is a leadership mandate, not an IT problem."],"check_first":"Confirm partnership terms, recent post results, audience job titles, and claim substantiation.","main_ideas":["Weak AI output starts with unclear thinking, not a weak prompt","Adopt AI as a staged system, not a one-time purchase","AI risk is a leadership mandate, not an IT problem","Match tools to tasks rather than to hype","Use AI to protect margins and senior hours, not just draft text"],"partnership_formats":[],"partnership_url":null,"brands":["OpenAI (ChatGPT)","Anthropic (Claude)","Google (Gemini)","Perplexity","Gamma"],"posts_cited":15,"latest_post":"2026-08-17","similar":[],"engagement":null},{"id":"nuno-bento","name":"Nuno Bento","url":"https://b2binfluencer.marketing/creators/nuno-bento/","markdown_url":"https://b2binfluencer.marketing/creators/nuno-bento.md","descriptor":"Nuno Bento creates practical content about B2B technology, IT leadership, and sales. Bento's posts offer step-by-step ideas for adopting and integrating technology, managing IT budgets, targeting technology buyers, and training sales teams.","linkedin_followers":9393,"linkedin_url":"https://www.linkedin.com/in/nunomcbento","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nuno-bento.webp","topics":["artificial-intelligence","sales","ai-in-sales"],"audiences":["it-leaders"],"verdict":"Nuno Bento is useful for providing practical, instructional content on B2B technology, IT leadership, and sales strategies.","best_for":"IT services companies seeking thought leadership on AI adoption, technology budgets, and IT decision-making.","not_for":"Consumer lifestyle brands looking for viral campaigns aimed at a broad general audience.","takeaways":["Every post ends with one 30-minute action for the reader.","They advise mapping existing systems when integrating new technology.","They argue that technology budgets should be linked to business outcomes."],"check_first":"Ask for recent results on comparable posts, including job titles and audience breakdown.","main_ideas":["Prove new technology with one small, bounded test before scaling","Integration with legacy systems, not the new tool, is where projects fail","A technology budget request should be argued as a business outcome and de-risked before commitment","Every post ends with one 30-minute action for the reader","Reach a narrow, named buyer with a short, timed campaign"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft Azure","MuleSoft","Zoho","Google Cloud","NIST","Canva","Jasper"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"shashi-bellamkonda","url":"https://b2binfluencer.marketing/creators/shashi-bellamkonda/"},{"id":"beverley-eve","url":"https://b2binfluencer.marketing/creators/beverley-eve/"},{"id":"randy-likas","url":"https://b2binfluencer.marketing/creators/randy-likas/"}],"engagement":null},{"id":"winston-hewitt","name":"Winston Hewitt","url":"https://b2binfluencer.marketing/creators/winston-hewitt/","markdown_url":"https://b2binfluencer.marketing/creators/winston-hewitt.md","descriptor":"Winston Hewitt is a B2B technology sales professional who writes about supply-chain and warehouse technology, and about building the technical knowledge to connect business needs with systems such as networking, cybersecurity, and ERP.","linkedin_followers":1481,"linkedin_url":"https://www.linkedin.com/in/winstonhewitt","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","supply-chain"],"audiences":[],"verdict":"Winston Hewitt is most useful for explaining how technical systems connect to business needs in supply chain and sales.","best_for":"B2B software or technology vendors wanting sales-team thought leadership on technical literacy.","not_for":"Consumer or mass-market paid sponsored posts priced on reach and measured engagement.","takeaways":["Sellers should understand networking, cloud, and security to connect business goals with technical reality.","AI is dissolving job boundaries; the real risk is not knowing enough to direct it.","Mid-market operations are the real adoption point for warehouse automation and robots."],"check_first":"Confirm audience analytics and collaboration terms before planning a paid campaign.","main_ideas":["Technology sellers need technical literacy, not just product knowledge","AI is dissolving job boundaries; the real risk is not knowing enough to direct it","Mid-market operations are the real adoption point for warehouse automation and robots","Software works only when the digital record matches physical reality","Tariffs as a permanent condition, with agility replacing long plans"],"partnership_formats":[],"partnership_url":null,"brands":["Endpoint Automation Solutions (formerly Scanco)","Sage Intacct","Acumatica","CompTIA"],"posts_cited":22,"latest_post":"2026-10-05","similar":[{"id":"dominic-ballinger","url":"https://b2binfluencer.marketing/creators/dominic-ballinger/"},{"id":"daisy-lyons","url":"https://b2binfluencer.marketing/creators/daisy-lyons/"},{"id":"robert-horne","url":"https://b2binfluencer.marketing/creators/robert-horne/"}],"engagement":null},{"id":"fareha-ali","name":"Fareha Ali","url":"https://b2binfluencer.marketing/creators/fareha-ali/","markdown_url":"https://b2binfluencer.marketing/creators/fareha-ali.md","descriptor":"Fareha Ali is a computer science student and technology builder working on AI and automation ventures, including Somar360, an assistive-technology project for deaf and hard-of-hearing people, and Kaliber Freight. Ali's posts connect AI systems work with firsthand experience in freight and logistics.","linkedin_followers":6541,"linkedin_url":"https://www.linkedin.com/in/fareha-ali","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fareha-ali.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","startup","ai-governance"],"audiences":[],"verdict":"Most useful for AI and logistics content linking systems architecture to freight operations and accessibility.","best_for":"A B2B AI or logistics brief seeking a systems architecture collaborator with freight experience.","not_for":"Enterprise campaigns needing verified large logistics deployments or a ready paid media package.","takeaways":["AI engineering means building reliable systems, not just calling an API.","AI regulation is an architecture constraint, not a legal footnote.","Somar360 is a hardware and software project for deaf and hard-of-hearing people."],"check_first":"Ask for project scope, delivered results, and LinkedIn audience analytics.","main_ideas":["AI engineering means building reliable systems, not calling an API","AI regulation is an architecture constraint, not a legal footnote","The trucking years were preparation, not a detour","Build assistive technology from lived experience","Certificates as a public record of learning"],"partnership_formats":[],"partnership_url":null,"brands":["Somar360","Kaliber Freight","Flashpoint VC","Maestro University","Amazon Web Services"],"posts_cited":19,"latest_post":"2026-10-05","similar":[{"id":"robert-putt","url":"https://b2binfluencer.marketing/creators/robert-putt/"},{"id":"john-trenchard","url":"https://b2binfluencer.marketing/creators/john-trenchard/"},{"id":"emma-mallett","url":"https://b2binfluencer.marketing/creators/emma-mallett/"}],"engagement":null},{"id":"lara-klick","name":"Lara Klick","url":"https://b2binfluencer.marketing/creators/lara-klick/","markdown_url":"https://b2binfluencer.marketing/creators/lara-klick.md","descriptor":"Lara Klick writes and speaks about healthcare leadership and operations, focusing on practical ways hospitals can improve patient and staff experiences—from fixing everyday operational problems to building trust and handling difficult conversations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lara-klick","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lara-klick.webp","topics":["leadership","healthcare"],"audiences":[],"verdict":"Lara Klick is most useful for practical healthcare leadership and operations content on patient experience, trust, and frontline workflow.","best_for":"A patient-experience analytics platform or healthcare operations campaign needing a credible hospital quality voice.","not_for":"Consumer lifestyle, sleep, home goods, retail, or product cheerleading campaigns do not fit.","takeaways":["A pillow costs ten to fifteen dollars, but searching wastes about sixteen dollars per nurse shift.","Klick warns that pressuring staff to chase top HCAHPS scores can corrupt data.","For tense talks, Klick suggests starting with the phrase We both want to find common ground."],"check_first":"Confirm sponsorship availability, fees, deliverables, timing, approval needs, and recent comparable post results.","main_ideas":["Patient-experience scores are a safety signal, not a popularity contest","Fix the “stupid stuff” before buying new technology","Trust is who answers the phone","Start hard conversations with “We both want...”","Lean into crisis, then lead through what follows"],"partnership_formats":[],"partnership_url":null,"brands":["Sinai Hospital","Simple Doesn't Mean Easy"],"posts_cited":14,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"denis-panjuta","name":"Denis Panjuta","url":"https://b2binfluencer.marketing/creators/denis-panjuta/","markdown_url":"https://b2binfluencer.marketing/creators/denis-panjuta.md","descriptor":"Denis Panjuta creates practical content about using AI tools and connected workflows for lead generation, sales, and business operations. The examples cover prospect research, outreach, CRM tasks, and AI employees that handle work with human approval.","linkedin_followers":180644,"linkedin_url":"https://www.linkedin.com/in/denis-panjuta","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/denis-panjuta.webp","topics":["artificial-intelligence","sales","content-marketing","lead-generation"],"audiences":["b2b-sales-leaders"],"verdict":"Denis Panjuta is most useful for practical maps of AI and connected workflows for lead generation, sales, and business operations.","best_for":"A sales engagement or CRM vendor LinkedIn campaign on connected AI prospecting, enrichment, outreach, and CRM workflows.","not_for":"Regulated financial services or enterprise security campaigns needing compliance, security, audit, procurement, named enterprise references, or verified ROI.","takeaways":["An AI employee does a job on its own; a copilot helps only while you work.","The scarce skill is explaining a job clearly enough to hand it over.","Sales problems are usually clarity problems."],"check_first":"Ask for audience survey, sponsored-result breakdown, recent post reach, and what name searches find.","main_ideas":["An AI employee does a job on its own; a copilot helps only while you work","The scarce skill is explaining a job clearly enough to hand it over","AI earns its place as a layer across the tools a team already uses","More campaigns is a hiring problem before it is a software problem","Sales problems are usually clarity problems"],"partnership_formats":[],"partnership_url":null,"brands":["Viktor.com","Inbound Experts","Anthropic (Claude)"],"posts_cited":22,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"stavros-symeonidis","name":"Stavros Symeonidis","url":"https://b2binfluencer.marketing/creators/stavros-symeonidis/","markdown_url":"https://b2binfluencer.marketing/creators/stavros-symeonidis.md","descriptor":"Stavros Symeonidis writes about operational and financial problems caused when commerce, inventory, and accounting systems do not agree. Symeonidis's LinkedIn posts use concrete examples—from oversold stock and mismatched orders to shipping costs and retailer chargebacks—to explain what is going wrong and what businesses can do about it.","linkedin_followers":6852,"linkedin_url":"https://www.linkedin.com/in/stav-symeonidis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stavros-symeonidis.webp","topics":["ecommerce"],"audiences":["finance-leaders"],"verdict":"Stavros Symeonidis is most useful for explaining inventory, commerce, and accounting mismatches and practical next steps.","best_for":"A B2B operations software company planning articles on inventory reconciliation and order management.","not_for":"A consumer wellness brand seeking short-form video for general shoppers.","takeaways":["A Walmart order can remain unallocated until someone acknowledges it.","A partial refund can reach the ledger without its product details.","A bank payout can bundle several days of sales after fees and refunds."],"check_first":"Confirm audience data, publishing cadence, off-platform work, and whether they offer video.","main_ideas":["Two systems can both be right and still never agree","A dashboard counts only what its own system holds","The number a business prices on is rarely its real number","The rate card is not the business case","You can outsource the work but not the record"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","NetSuite","Walmart","Cin7 Core","UPS","Amazon","Propeller Industries"],"posts_cited":24,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"carol-griffin","name":"Carol Griffin","url":"https://b2binfluencer.marketing/creators/carol-griffin/","markdown_url":"https://b2binfluencer.marketing/creators/carol-griffin.md","descriptor":"Carol Griffin writes about enterprise technology leadership, infrastructure programs, and the governance and security challenges of AI and identity systems.","linkedin_followers":2993,"linkedin_url":"https://www.linkedin.com/in/carol-griffin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carol-griffin.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-governance","agentic-ai","zero-trust","enterprise-ai-adoption"],"audiences":[],"verdict":"Most useful for practitioner-led enterprise sessions and advisory on AI agent governance, identity lifecycle, and enforced controls.","best_for":"Identity security or IAM vendor running enterprise customer events and advisory with large accounts.","not_for":"Developer-tools lead-gen campaigns aimed at software engineers with video and conversion pricing.","takeaways":["Post asks who triggers an AI agent's offboarding and revokes credentials across systems.","Require an approval gate before an agent takes an irreversible action.","Identity decisions only count if something enforces them."],"check_first":"Confirm commercial terms, availability, audience breakdowns, and sources for unsourced statistics.","main_ideas":["Visibility is not control","AI agents break the identity lifecycle built for people","Identity decisions only count if something enforces them","Technology is rarely the hardest part","AI governance needs audit-ready controls, and annual cycles are too slow"],"partnership_formats":[],"partnership_url":null,"brands":["AT&T","BSM Computers"],"posts_cited":17,"latest_post":"2026-10-08","similar":[{"id":"robert-bimm","url":"https://b2binfluencer.marketing/creators/robert-bimm/"},{"id":"travis-bittecuffer","url":"https://b2binfluencer.marketing/creators/travis-bittecuffer/"},{"id":"david-moufarrege","url":"https://b2binfluencer.marketing/creators/david-moufarrege/"}],"engagement":null},{"id":"cameron-bottura","name":"Cameron Bottura","url":"https://b2binfluencer.marketing/creators/cameron-bottura/","markdown_url":"https://b2binfluencer.marketing/creators/cameron-bottura.md","descriptor":"Cameron Bottura runs The Ad Lounge, an agency focused on paid search and paid social for ecommerce brands. Bottura's work also includes consulting on advertising strategy and profitability.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cameronbottura","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","customer-experience","performance-max"],"audiences":["ecommerce-brands","agency-owners","marketing-leaders"],"verdict":"Useful for ecommerce paid media strategy tied to profit, margin, stock and business trade-offs.","best_for":"Ecommerce brands needing paid search or social strategy, margin-aware budget reviews, and agency or consulting support.","not_for":"It does not fit sponsored creator campaigns, consumer launches, guaranteed reach, affiliate codes, or work without ad data.","takeaways":["Set ad targets by product, not one account-wide ROAS goal.","Clearance items and best sellers should not share one ROAS target.","A good adviser may tell a business to spend less."],"check_first":"Confirm their commercial format, fees, and required account, margin, and stock data.","main_ideas":["Set ad targets by product, not by one account-wide ROAS goal","Make paid-search performance easier to measure","A good adviser may tell a business to spend less","An agency pitch should show its reasoning, not just its promises","Solving a problem is not enough to win a client’s trust"],"partnership_formats":["One-to-one consulting call","Team training","Fully managed paid media retainer"],"partnership_url":null,"brands":["The Ad Lounge"],"posts_cited":17,"latest_post":"2026-10-06","similar":[{"id":"josh-gregory","url":"https://b2binfluencer.marketing/creators/josh-gregory/"},{"id":"victoria-chapman","url":"https://b2binfluencer.marketing/creators/victoria-chapman/"},{"id":"james-congdon","url":"https://b2binfluencer.marketing/creators/james-congdon/"}],"engagement":null},{"id":"marcus-cauchi","name":"Marcus Cauchi","url":"https://b2binfluencer.marketing/creators/marcus-cauchi/","markdown_url":"https://b2binfluencer.marketing/creators/marcus-cauchi.md","descriptor":"Marcus Cauchi writes about sales forecasting, CRM data and revenue operations. Cauchi's work urges teams to distinguish what buyers have actually done from what sellers infer, especially when forecasts or AI-driven CRM updates could shape business decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/marcuscauchi","youtube_url":"https://www.youtube.com/channel/UC7Za3UOvxI5dKkufDscA0Fg","photo_url":"https://b2binfluencer.marketing/assets/avatars/marcus-cauchi.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","sales-forecasting","crm-data-quality"],"audiences":["sales-leaders"],"verdict":"Marcus Cauchi is most useful for separating buyer evidence from seller assumptions in forecasts and CRM data.","best_for":"Revenue operations or CRM analytics brands running forecast-integrity education for sales, finance and delivery teams.","not_for":"Sales-engagement paid endorsement packages with product demos and guaranteed-impression social ads.","takeaways":["A buyer sentence is four different pieces of evidence.","A Commit figure is a promise other departments act on.","Selling activity is easy to measure; buyer movement is not."],"check_first":"Confirm sponsorship availability, terms, and documented audience job function and seniority data.","main_ideas":["A buyer sentence is four different pieces of evidence","A Commit figure is a promise other departments act on","Selling activity is easy to measure; buyer movement is not","Test whether the evidence would still exist without the salesperson","Decide which distinctions matter before automating CRM updates"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":22,"latest_post":"2026-09-30","similar":[{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"},{"id":"jennifer-hines","url":"https://b2binfluencer.marketing/creators/jennifer-hines/"}],"engagement":null},{"id":"cody-plofker","name":"Cody Plofker","url":"https://b2binfluencer.marketing/creators/cody-plofker/","markdown_url":"https://b2binfluencer.marketing/creators/cody-plofker.md","descriptor":"Cody Plofker is a DTC ecommerce operator who shares how they use AI, customer feedback, and conversion testing to build and run brands. Their posts discuss their work at Jones Road Beauty and launching a new ecommerce brand.","linkedin_followers":14815,"linkedin_url":"https://www.linkedin.com/in/cody-plofker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cody-plofker.webp","topics":["artificial-intelligence","ecommerce","dtc-ecommerce","creative-strategy","ai-in-ecommerce"],"audiences":[],"verdict":"Most useful for DTC ecommerce operators who want AI workflows and customer feedback turned into coordinated funnel actions.","best_for":"A DTC ecommerce brand rebuilding AI workflows, retention systems, and conversion tests.","not_for":"High-volume creator campaigns needing broad lifestyle reach and entertainment tone.","takeaways":["AI should finish whole operator jobs, not just help write.","Customer feedback should trigger changes outside customer service.","Launch a brand with a small vetted creator group and an AI-heavy stack."],"check_first":"Confirm capacity, terms, audience analytics, and a live-data example before contacting them.","main_ideas":["AI should finish whole operator jobs, not just help write","Run a barbell: automate for speed and spend on brand","Customer feedback should trigger changes outside customer service","Launch a brand with a small vetted creator group and an AI-heavy stack","Merge paid and organic creative, and invest in organic social"],"partnership_formats":["Sponsored LinkedIn posts for Perplexity Computer"],"partnership_url":null,"brands":["Perplexity","Jones Road Beauty"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"curtis-howland","url":"https://b2binfluencer.marketing/creators/curtis-howland/"},{"id":"cam-martinez","url":"https://b2binfluencer.marketing/creators/cam-martinez/"},{"id":"jacques-du-plessis","url":"https://b2binfluencer.marketing/creators/jacques-du-plessis/"}],"engagement":null},{"id":"sayanta-goswami","name":"Sayanta Goswami","url":"https://b2binfluencer.marketing/creators/sayanta-goswami/","markdown_url":"https://b2binfluencer.marketing/creators/sayanta-goswami.md","descriptor":"Sayanta Goswami is a B2B positioning strategist. They help B2B firms shape how enterprise buyers understand their expertise and credibility before sales conversations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sayanta-goswami","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sayanta-goswami.webp","topics":["sales","enterprise-sales"],"audiences":["b2b-founders"],"verdict":"Useful for B2B positioning and credibility work on enterprise buyer perception before sales conversations.","best_for":"B2B consulting or professional-services firms seeking better positioning, credibility, and qualified enterprise pipeline.","not_for":"Consumer or broad-reach campaigns needing sponsored posts, fixed deliverables, rates, usage rights, or entertainment reach.","takeaways":["Enterprise deals are decided during the buyer's private research, not in the sales conversation.","Positioning is proved by four signals buyers check before they make contact.","Healthy marketing metrics can attract buyers who cannot afford the service."],"check_first":"Confirm whether they accept sponsored work and have evidence for reported client results.","main_ideas":["Enterprise deals are decided in the buyer's private research, not in the sales conversation","Positioning is proved by four signals buyers check before they make contact","Healthy marketing metrics can be measuring the wrong buyers","A client acquisition system has to work without the founder in the room","Speed of application is a stated working value and an expectation of clients"],"partnership_formats":[],"partnership_url":null,"brands":["ServiceNow"],"posts_cited":19,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"travis-moh","name":"Travis Moh","url":"https://b2binfluencer.marketing/creators/travis-moh/","markdown_url":"https://b2binfluencer.marketing/creators/travis-moh.md","descriptor":"Travis Moh works on Meta advertising and lead-generation systems, with a particular focus on estate-planning law firms. The posts discuss webinar funnels, tracking leads through to clients, and improving campaign decisions using sales and revenue data.","linkedin_followers":16074,"linkedin_url":"https://www.linkedin.com/in/travis-moh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/travis-moh.webp","topics":["paid-ads","meta-ads","conversion-tracking"],"audiences":["b2b-marketers"],"verdict":"Travis Moh is most useful for Meta lead generation systems that connect ads to booked consultations and signed clients.","best_for":"Estate-planning firms and high-ticket B2B services with long consultative sales cycles and CRM data.","not_for":"Low-cost ecommerce campaigns optimized only for cheap purchases and platform-reported ROAS without CRM data.","takeaways":["Meta can work for B2B because business buyers are still individuals.","The bigger opportunity is the audience that has not started searching yet.","Most stalled accounts have a trust or follow-up problem, not a creative problem."],"check_first":"Ask for six months of comparable campaign results and whether the webinar model transfers beyond estate planning.","main_ideas":["Meta can work for B2B because business buyers are still individuals","The bigger opportunity is the audience that has not started searching yet","Most stalled accounts have a trust or follow-up problem, not a creative problem","Optimise for the customer, not the cheapest form fill","Check whether the number moved or the reporting did"],"partnership_formats":["Done-for-you webinar system for estate planning firms","Meta ad account build and management","Audit of an existing client acquisition process"],"partnership_url":null,"brands":["Meta","Nesevich Law","Zihmer Law","Monteforte Law","Linville Legal"],"posts_cited":18,"latest_post":"2026-10-06","similar":[{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"abhi-agnihotri","url":"https://b2binfluencer.marketing/creators/abhi-agnihotri/"}],"engagement":null},{"id":"frederick-douglas-lumpkin","name":"Frederick Douglas Lumpkin","url":"https://b2binfluencer.marketing/creators/frederick-douglas-lumpkin/","markdown_url":"https://b2binfluencer.marketing/creators/frederick-douglas-lumpkin.md","descriptor":"Frederick Douglas Lumpkin works on youth workforce development through Optimal Path, helping employers and schools connect career exploration, mentoring, and work-based learning with longer-term talent development.","linkedin_followers":14622,"linkedin_url":"https://www.linkedin.com/in/fredlumpkin","youtube_url":null,"photo_url":null,"topics":["workforce-development"],"audiences":[],"verdict":"They are most useful for youth workforce development thinking, early talent pipelines, and employer return hiring.","best_for":"Workforce development companies, employer consortia, or funders building and documenting a youth talent pipeline.","not_for":"Sponsored content, paid media, or product-awareness pushes against their follower base.","takeaways":["Career development starts before students apply for jobs.","They propose Employer Return Hiring Rate: share of young people who return to first employer.","Programs that end with summer are events, not pipelines."],"check_first":"Confirm partnership formats, rates, deliverables, disclosure practices, and audience demographics before contacting them.","main_ideas":["Measure early employer investment over time","A student’s first career experience should start a longer relationship","Give young people career experiences before asking them to choose","The talent pipeline starts before the applicant tracking system","Manufacturing careers need earlier connections with students"],"partnership_formats":[],"partnership_url":null,"brands":["Optimal Path","Association for Manufacturing Technology"],"posts_cited":21,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"erik-jacobson","name":"Erik Jacobson","url":"https://b2binfluencer.marketing/creators/erik-jacobson/","markdown_url":"https://b2binfluencer.marketing/creators/erik-jacobson.md","descriptor":"Erik Jacobson is a B2B content strategist and the public voice behind Hatch, a video production agency for marketing teams. He writes about building buyer trust through useful content, expert voices and video.","linkedin_followers":11555,"linkedin_url":"https://www.linkedin.com/in/erik-jacobson-hatch","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erik-jacobson.webp","topics":["artificial-intelligence","content-marketing","b2b-content-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Erik Jacobson is most useful for B2B content strategy, executive ghostwriting, and Hatch video production.","best_for":"B2B SaaS marketing teams building future-buyer content, ghostwriting, podcasts, and video.","not_for":"Brands seeking fixed sponsored posts, guaranteed impressions, endorsement packages, or direct-response discount codes.","takeaways":["monday.com splits content between ready and not-yet-ready buyers.","Clari equipped employees to post with ready-to-post copy and prompts.","Kandji used a podcast to supply material for other channels."],"check_first":"Confirm price, minimum engagement, turnaround time, and correct inquiry route before contacting them.","main_ideas":["Build trust with buyers before they are shopping","Put practitioners’ knowledge in front of buyers","Make the product part of a story, not the whole pitch","Use an anchor format to create more useful work"],"partnership_formats":["Video Agency of Record engagement","Individual video types: podcasts, product videos, customer testimonials, event videos, animated explainers, YouTube","Adding a new video type mid-engagement"],"partnership_url":null,"brands":["Hatch","TikTok","LG","Kraken","GumGum","Exit Five","monday.com","Kandji","Clari"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"hasnat-ali","name":"Hasnat Ali","url":"https://b2binfluencer.marketing/creators/hasnat-ali/","markdown_url":"https://b2binfluencer.marketing/creators/hasnat-ali.md","descriptor":"Hasnat Ali shares practical advice on Meta and Google advertising, using examples from Pakistani ecommerce to explain campaign measurement, customer research, and growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/hasnatads","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hasnat-ali.webp","topics":["ecommerce","paid-ads","brand-positioning","creative-strategy","first-party-data"],"audiences":[],"verdict":"They are most useful for independent paid ads audits and scale-up plans for Pakistani ecommerce brands on Meta and Google.","best_for":"This fits a Pakistani D2C clothing or skincare brand, or its agency, needing paid ads audit and scale-up.","not_for":"Not for consumer awareness campaigns needing broad shopper reach or contracted sponsored content with rates and dates.","takeaways":["Meta-reported conversions should be checked against CRM sales, such as 25 versus 9.","Conversion goals like page views or button clicks teach algorithm to find clickers, not buyers.","Cash-on-delivery return rates make Pakistani revenue figures look better than they are."],"check_first":"Ask for recent post impressions, comment detail, or follower breakdown by city and seniority.","main_ideas":["Platform dashboards overstate results. Check them against sales.","Whatever you count as a conversion teaches the algorithm what to chase.","Build creative from customer research, not founder preference.","Return rates make Pakistani revenue figures look better than they are.","Drop models that work in India do not transfer to Pakistan's payment culture."],"partnership_formats":["Paid-ads audit and scaling engagement"],"partnership_url":null,"brands":["Unnamed Pakistani clothing brand"],"posts_cited":18,"latest_post":"2026-09-26","similar":[],"engagement":null},{"id":"tom-gell","name":"Tom Gell","url":"https://b2binfluencer.marketing/creators/tom-gell/","markdown_url":"https://b2binfluencer.marketing/creators/tom-gell.md","descriptor":"Tom Gell writes about practical cybersecurity and compliance, including ISO 27001, security risk, and the everyday business choices that help companies protect themselves and earn buyers’ confidence.","linkedin_followers":5599,"linkedin_url":"https://www.linkedin.com/in/thetomgell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-gell.webp","topics":["artificial-intelligence","cybersecurity","ai-security","risk-management"],"audiences":["founders-and-operators"],"verdict":"Tom Gell is most useful for plain-English, risk-based ISO 27001 and security-credibility content for practitioner audiences.","best_for":"B2B SaaS scaling enterprise sales needs ISO 27001 thought leadership for compliance practitioners.","not_for":"A large enterprise CISO thought-leadership campaign with broad themes and very large reach does not fit.","takeaways":["ISO 27001 should start with business risks, not a borrowed checklist.","A certificate helps buyers justify a purchase but does not prove security.","Treat supplier access and connected tools as part of the security boundary."],"check_first":"Confirm sponsorship policy, rates, inquiry route, and whether audience includes target job roles.","main_ideas":["Start with the business’s risks, not a borrowed checklist","A certificate can open a door; it cannot prove the business is secure","Treat suppliers and connected tools as part of your security boundary","Make security work part of everyday operations","Build a system that does not depend on one overburdened person"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":18,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"michael-mulraney","name":"Michael Mulraney","url":"https://b2binfluencer.marketing/creators/michael-mulraney/","markdown_url":"https://b2binfluencer.marketing/creators/michael-mulraney.md","descriptor":"Michael Mulraney works in performance marketing and creative strategy, helping ecommerce brands use paid advertising and creative testing to support growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michael-mulraney","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-mulraney.webp","topics":["ecommerce","paid-ads","meta-ads","dtc-ecommerce","paid-social-advertising"],"audiences":[],"verdict":"Most useful for diagnosing whether stalled paid social growth is an account or business problem.","best_for":"A DTC brand with paid social data and stalled growth that can share commercial numbers.","not_for":"A brand seeking a creator content supplier, sponsored placement, or UGC asset package.","takeaways":["Creative variety means different ideas, not just more ads or creator changes.","A busy UGC pipeline can produce little useful learning for the account.","A stalled account may reflect a business constraint, not an ad account problem."],"check_first":"Ask for a published partner policy or a disclosed sponsorship example.","main_ideas":["Creative variety means different ideas, not just more ads","A busy UGC pipeline can produce little useful learning","A stalled account may reflect a business constraint","Retention changes what a brand can afford to spend to acquire a customer","How a price is framed can matter as much as the number"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"claire-curzon","name":"Claire Curzon","url":"https://b2binfluencer.marketing/creators/claire-curzon/","markdown_url":"https://b2binfluencer.marketing/creators/claire-curzon.md","descriptor":"Claire Curzon provides B2B marketing strategy and outsourced marketing support through Brighter Directions, including fractional marketing leadership, demand generation, and sales-and-marketing alignment.","linkedin_followers":18620,"linkedin_url":"https://www.linkedin.com/in/brighterdirections","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/claire-curzon.webp","topics":["leadership","sales","b2b-marketing","content-marketing","go-to-market-strategy","demand-generation","content-strategy","sales-and-marketing-alignment"],"audiences":[],"verdict":"Most useful for B2B demand generation, fractional marketing leadership, and aligning marketing with sales.","best_for":"B2B SaaS scale-up, 20 to 80 staff, technical or specialised market, wanting fractional marketing leader.","not_for":"Brands seeking paid creator placements, sponsored posts, ambassador deals, or paid content series.","takeaways":["B2B marketing is market, message, media: narrow targets, measurable promise, one relevant channel.","Target trigger events such as funding rounds or compliance failures, not job titles.","Pipeline and closed revenue are the only proof marketing works; sales and marketing share responsibility."],"check_first":"Ask for named client case studies and sources for the performance statistics they cite.","main_ideas":["Waiting for a full-time marketing leader costs more than hiring fractional help","Hybrid teams beat the hire-or-outsource argument","Pipeline and closed revenue are the only proof marketing works","Sales and marketing should run as one revenue operation","Target the change in circumstances, not the job title"],"partnership_formats":[],"partnership_url":null,"brands":["Brighter Directions"],"posts_cited":16,"latest_post":"2026-09-26","similar":[],"engagement":null},{"id":"rajil-wasif","name":"Rajil Wasif","url":"https://b2binfluencer.marketing/creators/rajil-wasif/","markdown_url":"https://b2binfluencer.marketing/creators/rajil-wasif.md","descriptor":"Rajil Wasif works on TikTok Shop growth for brands and shares practical advice on creator programs, content, advertising, and the operations needed to scale.","linkedin_followers":8407,"linkedin_url":"https://www.linkedin.com/in/rajil-wasif","youtube_url":"https://www.youtube.com/channel/UC4CSIEX7zVD7tAOjjfynWJA","photo_url":"https://b2binfluencer.marketing/assets/avatars/rajil-wasif.webp","topics":["artificial-intelligence","ecommerce","healthcare","tiktok-shop"],"audiences":[],"verdict":"Rajil Wasif is most useful for practical TikTok Shop growth advice on creator programs, content, advertising, operations, and the systems behind scaling.","best_for":"A direct-to-consumer health brand over $5M, gross margins above 70%, fast fulfilment, and $1M monthly TikTok Shop target.","not_for":"A small supplements or skincare startup with 35% gross margin, no shipping control, or a sponsored video request.","takeaways":["TikTok Shop growth is a ladder of levels, not a single tactic.","Gross margins above about 70% have a realistic chance of breaking even on TikTok Shop.","Creator burnout is a supply risk; retention outranks recruiting."],"check_first":"Ask for rate card, contract terms, partnership specifications, and post-level audience data before contacting them.","main_ideas":["TikTok Shop growth is a ladder of levels, not a single tactic","Software does not scale the channel; five roles do","Creator burnout is a supply risk; retention outranks recruiting","Warehouse speed is part of the advertising system","TikTok Shop is a customer-acquisition engine that often loses money on-platform"],"partnership_formats":["Full managed TikTok Shop team","Creator engine and affiliate management","Creative strategy and angle testing","Paid media and GMV Max management","Shop operations and fulfilment oversight","Documented growth series","Paid consultation or audit call"],"partnership_url":"https://calendly.com/rajilwasif007/30min","brands":["Wurx Media","TikTok Shop"],"posts_cited":22,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"waleed-bin-wasim","name":"Waleed Bin Wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/","markdown_url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim.md","descriptor":"Waleed Bin Wasim is a creative strategist who shares advice on Meta ads for ecommerce and DTC brands. Wasim's work focuses on how buyer beliefs, objections, ad creative and funnel stages affect performance.","linkedin_followers":1990,"linkedin_url":"https://www.linkedin.com/in/adswithwaleed","youtube_url":"https://www.youtube.com/channel/UCd7PoWKDWAD4ap4QByJHivg","photo_url":"https://b2binfluencer.marketing/assets/avatars/waleed-bin-wasim.webp","topics":["ecommerce","paid-ads","meta-ads","ecommerce-marketing","personal-branding","client-acquisition"],"audiences":[],"verdict":"Waleed Bin Wasim is most useful for diagnosing Meta ad creative and funnel problems for ecommerce and DTC brands.","best_for":"DTC ecommerce brands or courses on Meta creative strategy and scaling stalls.","not_for":"Brands seeking platform mechanics, measurement methodology, automated infrastructure, or enterprise account governance.","takeaways":["Creative starts with what the buyer already believes, not with the design.","Before making more ads, define what each creative is supposed to prove.","Read performance stage by stage instead of judging a creative by click-through rate alone."],"check_first":"Confirm client results, spend detail, and third-party evidence before contacting them.","main_ideas":["Creative starts with what the buyer already believes, not with the design","Before making more ads, define what each creative is supposed to prove","Read performance stage by stage instead of judging a creative by click-through rate alone","Scaling often exposes a creative-funnel gap, not a lack of scaling tactics","Audience windows and breakdowns are practical levers for turning an account around"],"partnership_formats":["Paid creative strategy work","Free creative strategy audit"],"partnership_url":null,"brands":["Unnamed travel bags brand","Unnamed hair care DTC brand","Unnamed outdoor equipment and clothing brand"],"posts_cited":15,"latest_post":"2026-09-29","similar":[{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"ali-chaudhary","url":"https://b2binfluencer.marketing/creators/ali-chaudhary/"},{"id":"levi-steede","url":"https://b2binfluencer.marketing/creators/levi-steede/"}],"engagement":null},{"id":"brian-lofrumento","name":"Brian Lofrumento","url":"https://b2binfluencer.marketing/creators/brian-lofrumento/","markdown_url":"https://b2binfluencer.marketing/creators/brian-lofrumento.md","descriptor":"Brian Lofrumento is an entrepreneur and host of the Wantrepreneur to Entrepreneur Podcast. They share practical lessons from conversations with founders and other guests, often focusing on business growth, team-building, systems, and AI.","linkedin_followers":3225,"linkedin_url":"https://www.linkedin.com/in/brianlofrumento","youtube_url":"https://www.youtube.com/channel/UCZsYQambgnOzb7bhY0IbT4Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-lofrumento.webp","topics":["artificial-intelligence","startup","personal-branding","entrepreneurship"],"audiences":[],"verdict":"Brian Lofrumento turns founder and AI podcast conversations into weekly B2B recaps useful for media placement.","best_for":"A B2B podcast network or entrepreneurship media company wanting a recurring weekly column or sponsored segment.","not_for":"A direct-response fintech or accounting-SaaS advertiser needing measured paid-social campaign, defined deliverables, targetable segments, and conversion reporting.","takeaways":["Diagnose before you optimize links bottleneck mapping to remote-team rituals.","AI agents should connect CRM, inbox, and processes with business context.","A real customer payment is a stronger progress signal than a focus group."],"check_first":"Confirm audience demographics, engagement, sponsorship terms, and whether paid placements are disclosed.","main_ideas":["Diagnose before automating, and execute before polishing","AI should redesign workflows and amplify people, not replace judgment","People, teams, and trust are the durable advantage","Numbers, data, and security are decision tools, not rearview reporting","Discipline, personal brand, and visible trust beat waiting for motivation"],"partnership_formats":[],"partnership_url":null,"brands":["Wantrepreneur to Entrepreneur Podcast"],"posts_cited":13,"latest_post":"2026-08-28","similar":[],"engagement":null},{"id":"adam-taylor","name":"Adam Taylor","url":"https://b2binfluencer.marketing/creators/adam-taylor/","markdown_url":"https://b2binfluencer.marketing/creators/adam-taylor.md","descriptor":"Adam Taylor works with direct-to-consumer brands on Meta advertising. Taylor's posts describe building a creative-testing system that uses customer research to develop ad angles, track what works, and guide the next round of ads.","linkedin_followers":10745,"linkedin_url":"https://www.linkedin.com/in/adamtaylorl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-taylor.webp","topics":["paid-ads","meta-ads","creative-testing","customer-research"],"audiences":[],"verdict":"Adam Taylor is most useful for building a Meta ad creative testing system for direct-to-consumer brands.","best_for":"Direct-to-consumer subscription brands with sliding Meta ROAS and unclear past winners.","not_for":"B2B SaaS sponsorship, creator-led LinkedIn content, or campaigns without Meta ad creative.","takeaways":["Declining results usually mean the brand cannot explain its own winners.","Creative should work like a research lab, not a content factory.","Ad angles should be built from the customer's own words."],"check_first":"Ask for fees, contract length, independent verification, and underlying performance data.","main_ideas":["Declining results usually mean the brand can't explain its own winners","Creative should work like a research lab, not a content factory","Ad angles should be built from the customer's own words","A single winner, or a single person, is a structural risk","Taylor argues that creative has become the targeting signal on Meta"],"partnership_formats":["End-to-end Creative Data System engagement","Creative Planning Call","Research-lab team structure"],"partnership_url":null,"brands":["Creative Data System"],"posts_cited":16,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"daphne-tideman","name":"Daphne Tideman","url":"https://b2binfluencer.marketing/creators/daphne-tideman/","markdown_url":"https://b2binfluencer.marketing/creators/daphne-tideman.md","descriptor":"Daphne Tideman is a growth consultant who focuses on consumer subscription apps, especially wellness apps. She works on product growth, including activation, retention, pricing and onboarding.","linkedin_followers":26698,"linkedin_url":"https://www.linkedin.com/in/daphnetideman","youtube_url":null,"photo_url":null,"topics":["ecommerce","pricing-strategy","retention"],"audiences":[],"verdict":"Daphne Tideman is most useful for product growth consulting on activation, retention, pricing, and onboarding in consumer subscription apps, especially wellness.","best_for":"A subscription wellness app improving activation and first-week retention, not just acquiring users.","not_for":"A retailer wanting a short influencer campaign with discount codes, reach, and immediate sales.","takeaways":["A product-page message recommended at least three months of supplement use and stayed five years.","Pricing should start with value metric, packaging, price point, then optimization.","Shortening onboarding may miss the obstacle if one question is especially demanding."],"check_first":"Confirm whether they take new e-commerce clients, since new client work focuses on consumer apps.","main_ideas":["Prioritizing Product Experience Over Acquisition","The Post-Purchase Opportunity","Structured Approach to Pricing","Reframing Professional Roles for Product Growth","Tactical Analysis of Onboarding Friction"],"partnership_formats":["Growth Audit or Strategy Session","Dedicated Product Growth Role (Part-time or Full-time)"],"partnership_url":null,"brands":["Convert","Heights"],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"ilja-torski","name":"Ilja Torski","url":"https://b2binfluencer.marketing/creators/ilja-torski/","markdown_url":"https://b2binfluencer.marketing/creators/ilja-torski.md","descriptor":"Ilja Torski writes about mobile app growth, especially CRM and lifecycle messaging, user retention, push notifications, and measuring campaign impact.","linkedin_followers":12146,"linkedin_url":"https://www.linkedin.com/in/ivtorsky","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ilja-torski.webp","topics":["artificial-intelligence","ecommerce","email-marketing","agentic-commerce","ecommerce-retention","retention-marketing"],"audiences":[],"verdict":"Mobile app CRM and retention messaging, especially separating inactivity from pre-deletion signals.","best_for":"Mobile app growth platform planning content collaboration on CRM retention.","not_for":"Consumer brand paid partnership built on short-form video and verified audience reach.","takeaways":["Inactive users and pre-deletion signals are different problems requiring separate responses.","Control group example: 4,480 treatment purchases, 3,360 would have happened without push.","Behavior-based lifecycle journeys can support distributor adoption at scale in B2B2C."],"check_first":"Confirm terms, sponsorship policy, media kit, rate card, inquiry route, and audience demographics.","main_ideas":["Spot the difference between inactivity and a user preparing to leave","Use a control group to find out whether messaging caused a result","Connect retention evidence to acquisition decisions","Make messaging fit the user journey, not just the channel","As technology changes, messaging may need to explain rather than persuade"],"partnership_formats":["Product-linked post built on a named client story","Technical explainer tied to a platform feature","Benchmark or pricing post aimed at a buying decision","Campaign example with measured results","Post paired with a longer hosted resource"],"partnership_url":null,"brands":["Pushwoosh","Hussle Technology","AppsFlyer"],"posts_cited":18,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"arnab-dutt","name":"Arnab Dutt","url":"https://b2binfluencer.marketing/creators/arnab-dutt/","markdown_url":"https://b2binfluencer.marketing/creators/arnab-dutt.md","descriptor":"Arnab Dutt writes about UK small businesses, public procurement and social value. Their posts argue for using public contracts and impact measurement to support SMEs, strengthen local economies and build resilient supply chains. They also discuss climate adaptation, skills and industrial policy. Their work connects these policy questions with Divine Ox’s approach to measuring and predicting social impact.","linkedin_followers":4233,"linkedin_url":"https://www.linkedin.com/in/arnabdutt1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arnab-dutt.webp","topics":[],"audiences":[],"verdict":"Arnab Dutt is most useful for explaining UK public procurement, social value measurement and SME policy in practical terms.","best_for":"A UK public procurement, social value measurement or procurement advisory campaign wanting a keynote and advisory input.","not_for":"A consumer brand seeking paid social video, sponsorship packages, pricing or audience demographics.","takeaways":["They argue public procurement should steer contracts to UK small businesses and be measurable.","They say social value reporting must be cheap and automatic or small firms are locked out.","They call climate adaptation a balance-sheet risk and prefer tax reliefs over grants."],"check_first":"Confirm whether they will speak neutrally or position Divine Ox, and ask for recent audience results.","main_ideas":["Steer public procurement towards UK small businesses—and make it measurable","Make social value reporting cheap and automatic, or lock small firms out","Climate adaptation is now a balance-sheet risk; tax reliefs beat grants","Open procurement and independent courts are conditions for competition, not abstractions","Skills reform suits the 2030s but does not close today's labour gap"],"partnership_formats":[],"partnership_url":null,"brands":["Divine Ox","Federation of Small Businesses","DataGardener"],"posts_cited":15,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"paul-drecksler","name":"Paul Drecksler","url":"https://b2binfluencer.marketing/creators/paul-drecksler/","markdown_url":"https://b2binfluencer.marketing/creators/paul-drecksler.md","descriptor":"Paul Drecksler writes about e-commerce and fintech, including weekly roundups of company deals and commentary on issues affecting online sellers.","linkedin_followers":7440,"linkedin_url":"https://www.linkedin.com/in/paul-drecksler","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-drecksler.webp","topics":["ecommerce","supply-chain","startup","fintech","mergers-and-acquisitions","amazon-marketplace"],"audiences":[],"verdict":"Most useful for a sponsored newsletter or social campaign reaching working sellers with market news and analysis.","best_for":"A B2B e-commerce software brand selling market intelligence to online sellers.","not_for":"Consumer lifestyle campaigns or platforms seeking favorable framing of new seller fees.","takeaways":["Amazon stacks commissions, advertising, FBA fees and delivery fees on sellers.","USPS should sell its own free returns and package protection product.","A retailer must answer why anyone would choose it."],"check_first":"Confirm sponsorship product, rates, audience roles, and newsletter subscriber and open rate data.","main_ideas":["Amazon stacks fees on sellers, and the total works like a tax on US e-commerce","USPS is leaving returns money on the table and should sell its own returns product","A retailer has to answer a simple question: why would anyone choose you?","Don't ask merchants what their biggest challenge is — go find out","Keep operators current with a dated weekly deal digest"],"partnership_formats":[],"partnership_url":null,"brands":["Shopifreaks","Amazon","USPS","Loop","Redo","Target"],"posts_cited":19,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"wallace-ryland","name":"Wallace Ryland","url":"https://b2binfluencer.marketing/creators/wallace-ryland/","markdown_url":"https://b2binfluencer.marketing/creators/wallace-ryland.md","descriptor":"Wallace Ryland writes about enterprise AI strategy, delivery and pricing. Ryland's posts argue for focusing AI on measurable business outcomes, governing deployments, and using frameworks such as the OODA loop to help organizations act faster.","linkedin_followers":6338,"linkedin_url":"https://www.linkedin.com/in/wryland","youtube_url":"https://www.youtube.com/channel/UC15ZwYA1YAVqNM1QiqbIh9Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/wallace-ryland.webp","topics":["artificial-intelligence","physical-ai"],"audiences":[],"verdict":"Wallace Ryland is most useful for enterprise AI strategy, delivery, pricing, governance, and outcome-based contracts tied to verified business results.","best_for":"A B2B enterprise software company rethinking outcome-based AI pricing and delivery, seeking advisory or a working session.","not_for":"A consumer wellness brand wanting creator-led LinkedIn or short-video campaigns for direct-to-consumer product sales.","takeaways":["OODA loop frames the AI pilot gap as a broken decision-and-action loop.","The Furie is a lean AI-services model built around roughly nine people, not four hundred consultants.","Outcome-based AI pricing ties vendor payment to verified EBITDA and EPS impact, not seats or hours."],"check_first":"Confirm they offer scoped advisory work, not sponsorship, and ask for audience demographics.","main_ideas":["Why the OODA Loop Matters for AI Strategy","Operationalizing AI at the Asset Level (Physical AI)","Implementing Outcome-Based AI Contracts","The Shift to Lean AI Delivery Models"],"partnership_formats":["Outcome-based AI advisory engagement"],"partnership_url":null,"brands":["PepsiCo","Siemens","NVIDIA","BMW Group","Unilever","Palantir"],"posts_cited":23,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"swati-gupta","name":"Swati Gupta","url":"https://b2binfluencer.marketing/creators/swati-gupta/","markdown_url":"https://b2binfluencer.marketing/creators/swati-gupta.md","descriptor":"Swati Gupta writes about cybersecurity for small businesses and everyday users, explaining threats such as phishing, identity fraud, ransomware, and AI-enabled scams through practical examples and advice.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/swatithecybergirl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/swati-gupta.webp","topics":["artificial-intelligence","cybersecurity","identity-security","ransomware"],"audiences":[],"verdict":"Swati Gupta is most useful for explaining cybersecurity risks to small businesses and everyday users through practical examples and advice.","best_for":"A cybersecurity vendor selling identity and access controls to small and mid-sized businesses fits co-authored content.","not_for":"It does not fit enterprise architecture deep dives, gated webinars, lead reporting, or CISO audiences.","takeaways":["Identity is the front door, not the network perimeter.","Ransomware is a business-pressure attack, and payment does not close it.","Pause, verify, act is the habit Gupta repeats."],"check_first":"Ask for recent audience data and documentation of whether readers are business owners or cybersecurity decision-makers.","main_ideas":["Identity is the front door, not the network perimeter","Ransomware is a business-pressure attack, and payment does not close it","Pause, verify, act is the habit Gupta repeats","Passwords are keys, and credential cracking has a face","AI adoption creates a new risk surface for small businesses"],"partnership_formats":["Campaign-theme posts tied to a partner's awareness push","Short post with the asset and links placed in the comments"],"partnership_url":null,"brands":["Hoxhunt","Mimecast","National Cybersecurity Alliance"],"posts_cited":19,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"scott-gelber","name":"Scott Gelber","url":"https://b2binfluencer.marketing/creators/scott-gelber/","markdown_url":"https://b2binfluencer.marketing/creators/scott-gelber.md","descriptor":"Scott Gelber writes about B2B paid media, especially Google Ads for SaaS companies. The posts focus on connecting ad spend to qualified sales opportunities and pipeline by using CRM data, tighter targeting, and lead quality—not just clicks or raw lead volume.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/scott-gelber","youtube_url":"https://www.youtube.com/channel/UCDfrhue28cf955hma5Wmyuw","photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-gelber.webp","topics":["paid-ads","b2b-marketing","google-ads"],"audiences":["marketing-leaders","b2b-saas-marketers"],"verdict":"Scott Gelber is most useful for connecting Google Ads spend to qualified sales opportunities and pipeline using CRM data and lead quality.","best_for":"B2B SaaS with a sales team, CRM access, and a pipeline problem.","not_for":"Consumer brand awareness or influencer campaigns with no CRM or sales qualification stage.","takeaways":["Judge paid search by qualified sales opportunities and pipeline, not cost per lead.","A $100 lead may produce no pipeline while a $300 lead brings stronger opportunities.","Most SaaS Google Ads accounts have 500 or more keywords when 15 may be enough."],"check_first":"Confirm ad account and CRM access, a tracking owner, and a sales-efficiency target.","main_ideas":["Judge paid search on pipeline, not cost per lead","Test every keyword by asking whether a searcher would be satisfied","Budget approval is a finance-alignment problem, not a campaign problem","A badly run agency drains attention, not just budget","Paid media is one part of a wider marketing system"],"partnership_formats":[],"partnership_url":null,"brands":["Google Ads","HubSpot"],"posts_cited":19,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"david-goldsmith","name":"David Goldsmith","url":"https://b2binfluencer.marketing/creators/david-goldsmith/","markdown_url":"https://b2binfluencer.marketing/creators/david-goldsmith.md","descriptor":"David Goldsmith promotes Mearth Infinium’s mining-as-a-service model: deploying integrated robotic and autonomous mining systems to increase production, rather than simply selling equipment. Goldsmith's posts also explore how space development could shape governance and cooperation.","linkedin_followers":19705,"linkedin_url":"https://www.linkedin.com/in/davidallengoldsmith","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-goldsmith.webp","topics":["robotics"],"audiences":[],"verdict":"Useful for explaining mining-as-a-service economics, remote operations, production-based contracts, and repeatable deployment in mining.","best_for":"Investment firms and industry conferences needing a speaker on autonomous mining economics.","not_for":"Paid sponsorship expecting documented targeted reach, procurement leads, engagement data, or recurring branded posts.","takeaways":["They say mining sells material, not machines.","They say payment depends on material movement, not equipment shipping.","They distinguish a 33% proven return from a 46% calculated return."],"check_first":"Ask for audience demographics, per-post impressions, engagement, and role or seniority data.","main_ideas":["Mining sells material, not machines","Get paid when material moves, not when equipment ships","Run many mines from one command center","Fund a repeatable platform, not a single mine","Rebuild the extraction system instead of upgrading components"],"partnership_formats":["Mine-operator deployment (mining-as-a-service)","Capital partner for the first deployment","Strategic or ecosystem partner"],"partnership_url":null,"brands":["Mearth Infinium","Project MoonHut"],"posts_cited":18,"latest_post":"2026-09-29","similar":[{"id":"william-thomas","url":"https://b2binfluencer.marketing/creators/william-thomas/"},{"id":"kristi-rogers","url":"https://b2binfluencer.marketing/creators/kristi-rogers/"},{"id":"ed-v","url":"https://b2binfluencer.marketing/creators/ed-v/"}],"engagement":null},{"id":"jenny-gonzalez","name":"Jenny Gonzalez","url":"https://b2binfluencer.marketing/creators/jenny-gonzalez/","markdown_url":"https://b2binfluencer.marketing/creators/jenny-gonzalez.md","descriptor":"Jenny Gonzalez works on affiliate and partner marketing, helping businesses recruit partners, track performance, and build programs with clear attribution, payout rules, and retention goals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/onlinejenn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jenny-gonzalez.webp","topics":["ecommerce","recruiting","affiliate-marketing","attribution","retention"],"audiences":["ecommerce-brands","founders"],"verdict":"Jenny Gonzalez is most useful for educational content on partner recruitment, retention, attribution, and program governance.","best_for":"A B2B ecommerce enablement platform needing education on partner recruitment, retention, and attribution.","not_for":"A consumer skincare brand needing short-form video posts and reach-focused launch content.","takeaways":["Partner fit requires relevant audiences, clear product intent, and evidence of success in the niche.","They argue teams need agreed rules for credit, payment, and reconciliation before budget decisions become contentious.","They treat retention as part of acquisition and ask what happens after the first order."],"check_first":"Ask for recent audience survey results or a documented breakdown by job role and industry.","main_ideas":["Recruit partners on verifiable signals, not follower counts or enthusiasm","A partner program is an operating layer, not a short campaign","Settle attribution before funding any channel","Fix the reconciliation gap before finance freezes the budget","Retention is the half of the funnel programs ignore"],"partnership_formats":["Educational posts and multi-post series","Collaboration posts with a second named expert","Recommendation-led posts about a tool or platform","Workshop, audit, or training engagement","Involvement of her software and network businesses"],"partnership_url":null,"brands":["Trackfinity","Rocahead","The AFF Agency","Affistash"],"posts_cited":17,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"navi-singh","name":"Navi Singh","url":"https://b2binfluencer.marketing/creators/navi-singh/","markdown_url":"https://b2binfluencer.marketing/creators/navi-singh.md","descriptor":"Navi Singh builds Sohva and helps consumer brands plan and measure TikTok Shop programs, including creator sampling, content, and sales across storefronts.","linkedin_followers":5341,"linkedin_url":"https://www.linkedin.com/in/naviksingh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/navi-singh.webp","topics":["customer-retention"],"audiences":[],"verdict":"Navi Singh is most useful for planning and measuring TikTok Shop programs for consumer brands.","best_for":"Consumer brands launching TikTok Shop that need strategy and operating support.","not_for":"Brands seeking a consumer creator, sponsored video package, or guaranteed revenue.","takeaways":["Judge an early TikTok Shop launch by creator demand, not first-quarter revenue.","Sell sampling budgets as media and content purchases, not future sales bets.","Follow the buyer across storefronts or undercount what TikTok influences."],"check_first":"Confirm scope, rate card, sponsorship policy, and commercial terms before contacting them.","main_ideas":["Judge an early TikTok Shop launch by creator demand, not first-quarter revenue","Sell sampling budgets as media and content purchases, not as future sales bets","Follow the buyer across storefronts or undercount what TikTok influences","Split creative into trust and volume, and put AI only where it belongs","Build a retention path before the first TikTok order"],"partnership_formats":["TikTok Shop launch plan and 90-day scorecard","Sample-budget and UGC business case","Trust and volume creative plan","Cross-storefront measurement setup","Retention path design"],"partnership_url":null,"brands":["Sohva","Hoka"],"posts_cited":21,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"chad-smeltzer","name":"Chad Smeltzer","url":"https://b2binfluencer.marketing/creators/chad-smeltzer/","markdown_url":"https://b2binfluencer.marketing/creators/chad-smeltzer.md","descriptor":"Chad Smeltzer writes about how civil engineering and public works can use technology, better data, and more effective business models to improve infrastructure decisions and delivery.","linkedin_followers":7216,"linkedin_url":"https://www.linkedin.com/in/chadsmeltzer","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for explaining digital inspection, asset prioritization, and engineering business-model tradeoffs in civil engineering and public works.","best_for":"Campaigns aimed at municipal utilities considering digital inspection, asset management, or repair prioritization.","not_for":"Municipal finance advisory selling bond, capital markets, or budget services to city finance officers.","takeaways":["Manual manhole inspection about $500 each; optical scanning about $125 each.","Across 100 manholes, the cost difference is $37,500 before added engineering time.","Wastewater failures stem from fragmentation, low-bid procurement, and no construction monitoring."],"check_first":"Ask what relationship Smeltzer has to CivilMatch and SewerSolver; verify reach among municipal utility decision makers.","main_ideas":["The billable-hour model turns a budget into a target, not a plan","Wastewater failures are a fragmentation problem, not just a funding problem","Digital inspection is a cost argument and a decision-quality argument","Firms should stop chasing RFQs and build proprietary data and workflows as a moat","The labor shortage is a systems failure, and field experience is still the point"],"partnership_formats":[],"partnership_url":null,"brands":["CivilMatch","SewerSolver","RapidView IBAK North America","The Digital Revolution"],"posts_cited":16,"latest_post":"2026-09-04","similar":[{"id":"mark-anthony-f","url":"https://b2binfluencer.marketing/creators/mark-anthony-f/"},{"id":"anand-g","url":"https://b2binfluencer.marketing/creators/anand-g/"},{"id":"kit-moore","url":"https://b2binfluencer.marketing/creators/kit-moore/"}],"engagement":null},{"id":"kait-stephens","name":"Kait Stephens","url":"https://b2binfluencer.marketing/creators/kait-stephens/","markdown_url":"https://b2binfluencer.marketing/creators/kait-stephens.md","descriptor":"Kait Stephens writes about how consumer brands can grow across ecommerce, retail, and social commerce. At Brij, Stephens focuses on helping brands connect purchases made through retailers and marketplaces with their marketing and measurement.","linkedin_followers":30842,"linkedin_url":"https://www.linkedin.com/in/kait-margraf-stephens","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kait-stephens.webp","topics":["artificial-intelligence","ecommerce","tiktok-shop","dtc-ecommerce","social-commerce","performance-marketing"],"audiences":[],"verdict":"Most useful for practical briefings on social commerce and omnichannel measurement for consumer brand operators.","best_for":"Digital marketing agencies and brand-side growth, ecommerce, retention, or performance marketing teams.","not_for":"Consumer product campaigns, beauty product demos, affiliate conversion, or general consumer audiences.","takeaways":["Ad platforms need evidence from retail buyers, not just website customers.","Better tracking on a brand's own site does not reveal every buyer.","Social commerce can close the sale while leaving customer questions open."],"check_first":"Confirm audience demographics, scope, price, and sponsor policy directly with Stephens or Brij.","main_ideas":["Ad platforms need evidence from retail buyers, not just website customers","Better tracking on a brand’s own site does not reveal every buyer","Social commerce can close the sale while leaving customer questions open","Demand can be created in one place and captured in another","Peak-season growth is about what happens after the sale, too"],"partnership_formats":["Speaking slot in a Brij co-marketing webinar"],"partnership_url":null,"brands":["Brij","UPPAbaby"],"posts_cited":18,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"juri-sekiguchi","name":"Juri Sekiguchi","url":"https://b2binfluencer.marketing/creators/juri-sekiguchi/","markdown_url":"https://b2binfluencer.marketing/creators/juri-sekiguchi.md","descriptor":"Juri Sekiguchi runs Interconnected Consulting, where they work with leaders and organizations on organization design, business transformation, leadership coaching, and capability building.","linkedin_followers":1907,"linkedin_url":"https://www.linkedin.com/in/juri-sekiguchi-interconnected","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/juri-sekiguchi.webp","topics":["leadership"],"audiences":[],"verdict":"Most useful for facilitated workshops and coaching on organization design, leadership development, and capability building.","best_for":"A leadership development consultancy wanting a scoped workshop on organization design and inclusive leadership.","not_for":"A software company seeking paid LinkedIn sponsorship, product demos, webinar promotion, or guaranteed demo signups.","takeaways":["Clarify decision rights before redrawing the org chart.","Values count only when they shape daily behavior.","Build capability so the work continues without you."],"check_first":"Confirm availability, fees, scope, and whether Juri has delivered this combined workshop format.","main_ideas":["Clarify decision rights before redrawing the org chart","Values count only when they shape daily behavior","Presence lays the groundwork for connection and group work","Build capability so the work continues without you","Inclusion comes from showing up repeatedly, not declaring a value"],"partnership_formats":[],"partnership_url":null,"brands":["Interconnected Consulting LLC","Allstate"],"posts_cited":17,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"val-tsanev","name":"Val Tsanev","url":"https://b2binfluencer.marketing/creators/val-tsanev/","markdown_url":"https://b2binfluencer.marketing/creators/val-tsanev.md","descriptor":"Val Tsanev works on cybersecurity go-to-market strategy, connecting cybersecurity founders with enterprise CISOs. Tsanev also hosts the Execweb Cybersecurity GTM Podcast, where they discuss enterprise sales and security priorities with cybersecurity founders.","linkedin_followers":18335,"linkedin_url":"https://www.linkedin.com/in/valeritsanev","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/val-tsanev.webp","topics":["artificial-intelligence","sales","cybersecurity","ai-agent-security"],"audiences":[],"verdict":"Val Tsanev is most useful for cybersecurity go-to-market content and advisory work on enterprise CISO sales.","best_for":"A cybersecurity go-to-market consultancy building a paid program for seed-to-Series-B founders selling into Fortune 1000.","not_for":"A paid sponsorship with guaranteed impressions, rate card, audience breakdown, or per-placement reporting.","takeaways":["A broad opener can make a CISO do the vendor's research.","A specialist tool must prove a risk the platform misses to survive consolidation.","AI security has passed GRC as the largest tooling category."],"check_first":"Ask for recent results from comparable formats and any audience breakdown they can share.","main_ideas":["Start CISO meetings with a researched hypothesis","Prove a specialist tool is worth keeping","Follow the shift from compliance toward operational AI security","Treat enterprise sales as a champion-led, patient process"],"partnership_formats":["Podcast guest conversation","CISO introduction and 1:1 meeting program"],"partnership_url":null,"brands":["Execweb","CyberRisk Alliance","Air","IT-Harvest"],"posts_cited":16,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"andy-mullings","name":"Andy Mullings","url":"https://b2binfluencer.marketing/creators/andy-mullings/","markdown_url":"https://b2binfluencer.marketing/creators/andy-mullings.md","descriptor":"Andy Mullings is a B2B marketing operations specialist who shares work and advice on Adobe Marketo Engage, marketing data, and connected campaign workflows at JTF.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/marketosolutionsarchitect","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andy-mullings.webp","topics":["artificial-intelligence","supply-chain","b2b-marketing","seo","agentic-ai","ai-search-visibility","marketing-automation","data-governance","marketing-operations","data-quality"],"audiences":["b2b-marketing-teams"],"verdict":"They are most useful for an operations-first view of Marketo, data quality, governance and campaign workflows.","best_for":"B2B marketing operations teams evaluating data quality, integration or Adobe content supply chain work.","not_for":"Buyers on rival stacks seeking vendor-neutral platform comparisons or broad sponsored placements.","takeaways":["Clean data is the prerequisite for AI, not a separate project.","Data governance is about where data travels, not just how clean it is.","Content should move through a governed supply chain, not ad hoc production."],"check_first":"Request recent LinkedIn impressions and engagement, plus audience survey, event attendance or pipeline data.","main_ideas":["Clean data is the prerequisite for AI, not a separate project","Data governance is about where data travels, not just how clean it is","Content should move through a governed supply chain, not ad hoc production","Marketo's value comes from the stack around it","Agentic AI is demonstrated by non-developers, but governance is the real hurdle"],"partnership_formats":[],"partnership_url":null,"brands":["JTF Marketing","Bank of New York","Adobe","Bluprintx","HubSpot"],"posts_cited":21,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"harvey-le","name":"Harvey Le","url":"https://b2binfluencer.marketing/creators/harvey-le/","markdown_url":"https://b2binfluencer.marketing/creators/harvey-le.md","descriptor":"Harvey Le develops outbound and go-to-market strategies for B2B businesses. Their work focuses on cold email, offers, prospect research, and building campaigns around a company’s sales economics and growth stage.","linkedin_followers":2786,"linkedin_url":"https://www.linkedin.com/in/harveylecoldoutbound","youtube_url":"https://www.youtube.com/channel/UCFpYy1MoGywxhLK1ioIlhXQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/harvey-le.webp","topics":["artificial-intelligence","sales","go-to-market-strategy","lead-generation","outbound-sales"],"audiences":["sales-leaders","b2b-founders"],"verdict":"Harvey Le helps B2B teams diagnose outbound constraints and match cold email tactics to sales economics and growth stage.","best_for":"This fits cold-email or deliverability vendors seeking teaching-led pipeline from B2B outbound operators and agency owners.","not_for":"This does not fit broad-reach enterprise brand awareness campaigns aimed at regulated buying committees.","takeaways":["Cold email problems are usually a diagnosis failure, not a volume failure.","Offer clarity and relevance decide cold email results before sending.","Diagnose the business with five questions before prescribing tactics."],"check_first":"Ask for LinkedIn audience analytics by country, job function, seniority, and employer type.","main_ideas":["Cold email problems are usually a diagnosis failure, not a volume failure","Offer clarity and relevance decide cold email results before sending","Diagnose the business with five questions before prescribing tactics","Match the go-to-market motion to the company's stage and runway","Direct mail triggered by research can reach buyers email cannot"],"partnership_formats":[],"partnership_url":null,"brands":["Legacy GTM","GTM Launchpad","Thanks.io","Inboxkit","LocalPipe.io","Clay"],"posts_cited":15,"latest_post":"2026-10-08","similar":[{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"},{"id":"jacob-tuwiner","url":"https://b2binfluencer.marketing/creators/jacob-tuwiner/"},{"id":"cristian-frunze","url":"https://b2binfluencer.marketing/creators/cristian-frunze/"}],"engagement":null},{"id":"kenneth-alston","name":"Kenneth Alston","url":"https://b2binfluencer.marketing/creators/kenneth-alston/","markdown_url":"https://b2binfluencer.marketing/creators/kenneth-alston.md","descriptor":"Kenneth Alston works on sustainability and circularity strategy. Through Circularity Edge, Alston diagnoses how assumptions in a company’s decision-making and operating rules can prevent sustainability efforts from changing business outcomes.","linkedin_followers":5141,"linkedin_url":"https://www.linkedin.com/in/kennethalston","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kenneth-alston.webp","topics":["circular-economy"],"audiences":[],"verdict":"Kenneth Alston helps brands diagnose hidden assumptions and business rules that stall sustainability and circularity work.","best_for":"Brands or consultancies wanting senior-level diagnostic keynotes or workshops on stalled circularity work.","not_for":"Sponsored LinkedIn post series aimed at mid-level managers without executive sponsor.","takeaways":["The belief gap: sustainability stalls on hidden assumptions, not missing data.","A circularity pilot can work and still fail at procurement rules and budgets.","FIFA analysis says spectator travel accounts for 87.8% of tournament climate impact."],"check_first":"Confirm audience survey or documented source, and comparable campaign results if delivery matters.","main_ideas":["The belief gap: sustainability stalls on hidden assumptions, not missing data","The operating system: changing design rules, not adding sustainability on top","More circular is not automatically more sustainable","The procurement ceiling: a pilot can work and still fail","Framework boundaries decide what a strategy can see"],"partnership_formats":["Commissioned belief diagnostic","Keynote or summit appearance","Belief Architecture diagnostic reports","Research interview participation"],"partnership_url":null,"brands":["Circularity Edge","Cradle to Cradle Products Innovation Institute","Real Circularity Summit"],"posts_cited":18,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"thalita-oliveira","name":"Thalita Oliveira","url":"https://b2binfluencer.marketing/creators/thalita-oliveira/","markdown_url":"https://b2binfluencer.marketing/creators/thalita-oliveira.md","descriptor":"Thalita Oliveira advises brands on entering and growing in Brazil, with a focus on TikTok Shop, social commerce, creator and affiliate programs, and go-to-market planning.","linkedin_followers":2619,"linkedin_url":"https://www.linkedin.com/in/thalita-oliveira1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thalita-oliveira.webp","topics":["artificial-intelligence","ecommerce","supply-chain","tiktok-shop","social-commerce"],"audiences":[],"verdict":"Most useful for planning Brazil TikTok Shop entry and creator and affiliate strategy.","best_for":"A global consumer brand preparing a Brazil TikTok Shop launch and creator program.","not_for":"A brand seeking sponsored content distribution or consumer reach at volume.","takeaways":["Brazil is early enough to claim before creator and affiliate networks get expensive.","The TikTok Shop purchase journey is a loop, so measure touchpoints, not one creator's sales.","Entering Brazil is an operating build, not a TikTok Shop setup task."],"check_first":"Confirm if consumer reach is needed, then request audience analytics and references.","main_ideas":["Brazil is still early enough to claim, so move before creator and affiliate networks get expensive","The TikTok Shop purchase journey is a loop, so measure touchpoints rather than one creator's sales","Entering Brazil is an operating build, not a TikTok Shop setup task","Category demand changes by market, and Brazil's list is its own","Premium brands can sell on TikTok Shop without turning luxury into a commodity"],"partnership_formats":["Brazil market-entry strategy","TikTok Shop launch and scaling","Creator and affiliate programme design","Logistics and fulfilment sourcing","Market and investment briefings","Payment and checkout localisation"],"partnership_url":null,"brands":["Trust Insights","YSL Beauty","TikTok Shop"],"posts_cited":16,"latest_post":"2026-08-12","similar":[],"engagement":null},{"id":"brooke-tichenor","name":"Brooke Tichenor","url":"https://b2binfluencer.marketing/creators/brooke-tichenor/","markdown_url":"https://b2binfluencer.marketing/creators/brooke-tichenor.md","descriptor":"Brooke Tichenor is the founder of Interview Ally and the writer of Career Catalyst. She shares practical guidance for job seekers, including how to plan a career change, present transferable skills, and build a network.","linkedin_followers":7524,"linkedin_url":"https://www.linkedin.com/in/brooke-tichenor","youtube_url":null,"photo_url":null,"topics":["candidate-experience","career-change"],"audiences":["job-seekers"],"verdict":"Brooke Tichenor is most useful for editorial content on job-search and career-pivot strategies.","best_for":"A B2B career coaching company seeking editorial content on job-search and career-pivot strategies.","not_for":"Recruiter or employer-brand campaigns needing measured hiring outcomes, audience composition, or placement performance.","takeaways":["Career change is possible, and transferable skills can outweigh a perfectly matched résumé.","Define your why before changing careers.","Make your network the main strategic priority, after preparing résumé and LinkedIn profile."],"check_first":"Confirm Substack subscriber counts, audience demographics, per-post reach, engagement data, media kit, rates, and inquiry route.","main_ideas":["Career change is possible, and transferable skills can outweigh a perfectly matched résumé","Define your “why” before changing careers","Prepare your résumé and LinkedIn profile, but make your network the main strategic priority","Candidates should trust discomfort and act as equal participants in hiring","A serious job search can still be paced to avoid anxious urgency"],"partnership_formats":[],"partnership_url":null,"brands":["Interview Ally","Career Catalyst","Pacers Sports & Entertainment","Lucas Oil Stadium","Canva"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"imroz-khan","name":"Imroz Khan","url":"https://b2binfluencer.marketing/creators/imroz-khan/","markdown_url":"https://b2binfluencer.marketing/creators/imroz-khan.md","descriptor":"Imroz Khan works with e-commerce brands on TikTok Shop growth and operations, including creator and affiliate programs, fulfillment, and automation. Their posts also discuss product positioning and retail strategy.","linkedin_followers":1072,"linkedin_url":"https://www.linkedin.com/in/imroz-khan-217863225","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/imroz-khan.webp","topics":["ecommerce"],"audiences":["dtc-founders"],"verdict":"Imroz Khan is most useful for TikTok Shop operations help, including fulfillment, creator and affiliate programs, and automation.","best_for":"TikTok Shop enablement agencies or brands needing seller-side operations and fulfillment consulting.","not_for":"A consumer brand marketing team seeking fixed-fee sponsored content packages with reach expectations.","takeaways":["Khan describes connecting a warehouse CRM to TikTok's API to automate label purchases.","Posts cover sample processes, creator follow-up, affiliate attribution, and fulfillment for local and cross-border sellers.","Khan separates negative reviews into defects, compatibility problems, setup friction, and mismatched expectations."],"check_first":"Confirm they offer paid services, not sponsorship, and request audience and engagement analytics.","main_ideas":["The difference between a struggling shop and a scaling one is the plumbing, not the effort","TikTok's shipping rules are a forcing function: choose a model early or lose margin later","Creator programmes fail on silence and accounting before they fail on content","Build the audience before the production run, because the waiting list is the forecast","Every production trade-off sends a message, and the opening order is only the start"],"partnership_formats":["TikTok Shop operations and shipping-label automation","Affiliate and sample-program operations at volume","Creator follow-up and retention program","E-commerce support staffing and handover"],"partnership_url":null,"brands":["FreakLadz","ReacherApp","Goldie","Jacked Granny","Costco"],"posts_cited":22,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"anna-york","name":"Anna York","url":"https://b2binfluencer.marketing/creators/anna-york/","markdown_url":"https://b2binfluencer.marketing/creators/anna-york.md","descriptor":"Anna York is a marketing and SEO creator who shares practical guidance on AI search visibility, content strategy, and using AI in marketing work. She also publishes a newsletter called The AI Citation Report.","linkedin_followers":127772,"linkedin_url":"https://www.linkedin.com/in/anna-york-seo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anna-york.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility","ai-marketing"],"audiences":["b2b-saas-marketers"],"verdict":"Anna York is most useful for practical AI search, SEO and content strategy guidance for working B2B marketers.","best_for":"Best for an AI search visibility vendor or B2B marketing education campaign that needs practical frameworks.","not_for":"Not for consumer packaged goods lifestyle campaigns seeking product-seeded posts, short-form video and general shopper reach.","takeaways":["AI speeds routine marketing work, but judgement, strategy and brand voice stay with people.","AI search changes what you optimise for: become the source an assistant recommends.","One post maps 25 Claude uses, from customer research to offer testing."],"check_first":"Ask for rates, audience specifications, exclusivity, turnaround and evidence behind partner post performance claims.","main_ideas":["AI speeds up routine marketing work; judgement, strategy and brand voice stay with the person","AI search changes what you optimise for: become the source the assistant recommends","Marketing is a full-stack job, and overload is a workload problem","AI roles are becoming a layer across departments, not one more box","Teaching by taxonomy: categories sorted by need, not by rank"],"partnership_formats":["Product walkthrough post","Live partner webinar"],"partnership_url":null,"brands":["The AI Citation Report","Weglot","Teachable"],"posts_cited":17,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"nazmul-hassan-joy","name":"Nazmul Hassan Joy","url":"https://b2binfluencer.marketing/creators/nazmul-hassan-joy/","markdown_url":"https://b2binfluencer.marketing/creators/nazmul-hassan-joy.md","descriptor":"Nazmul Hassan Joy works on Shopify store design and customization, with a focus on making products easier to find and buy. They also discuss Meta Ads strategy, including testing new creative and scaling campaigns that meet a business’s targets.","linkedin_followers":1979,"linkedin_url":"https://www.linkedin.com/in/nazmul-hassan-joy-a8733a422","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nazmul-hassan-joy.webp","topics":["ecommerce","paid-ads","meta-ads","ecommerce-growth"],"audiences":["dtc-brands","shopify-store-owners"],"verdict":"Nazmul Hassan Joy is most useful for Shopify store design and Meta Ads structure to improve product discovery and conversion.","best_for":"Direct-to-consumer skincare or apparel brands on Shopify with flat conversion and Meta Ads spend.","not_for":"Creator-owned awareness campaigns measured by reach, impressions or follower growth.","takeaways":["Store should be planned as a customer journey, not decorated as pages.","Fashion store guide calls for clear collections and product details like sizing and fabric.","Meta Ads post recommends testing new creative separately from proven winners before scaling."],"check_first":"Confirm Shopify theme control, deliverables, revision rounds, handover, rates and contract terms.","main_ideas":["A Shopify store needs strategy before more sections","Conversion-focused design is a system of hierarchy, trust, and mobile ease","Premium means clarity and customization, not complication","Meta Ads should be structured around testing, scaling, and retargeting","Growth is a measurement loop, not a one-time build"],"partnership_formats":["Shopify store design and theme customization","Shopify conversion and growth work","Meta Ads strategy and campaign scaling"],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-08","similar":[{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"zeeshan-mukhtar","url":"https://b2binfluencer.marketing/creators/zeeshan-mukhtar/"},{"id":"sarmin-sultana","url":"https://b2binfluencer.marketing/creators/sarmin-sultana/"}],"engagement":null},{"id":"rakesh-verma","name":"Rakesh Verma","url":"https://b2binfluencer.marketing/creators/rakesh-verma/","markdown_url":"https://b2binfluencer.marketing/creators/rakesh-verma.md","descriptor":"Rakesh Verma builds websites, custom software, and automations for businesses. Verma's posts focus on helping founders improve the systems behind their growth, including e-commerce, education platforms, and AI-powered business operations.","linkedin_followers":2411,"linkedin_url":"https://www.linkedin.com/in/rakesh-verma-cyt-nest","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rakesh-verma.webp","topics":["artificial-intelligence","ecommerce","ecommerce-conversion"],"audiences":[],"verdict":"Useful for brands that need clear posts about websites, custom software, automation, and business systems.","best_for":"A B2B SaaS company expanding from one product into a full growth system.","not_for":"Consumer packaged-goods or fashion brands running reach-led awareness campaigns.","takeaways":["A website is rarely what the client is actually asking for.","The tool that got a business started becomes its ceiling.","AI belongs in the back office, judged by operating numbers."],"check_first":"Ask for last 90 days post-level impressions, reactions, and follower demographics by region.","main_ideas":["A website is rarely what the client is actually asking for","The tool that got a business started becomes its ceiling","AI belongs in the back office, judged by operating numbers","The founder being the system is what stalls a business","Traffic is the easy half; the store has to be able to close"],"partnership_formats":[],"partnership_url":null,"brands":["TutStar","Cyt Nest","AI-First Growth Studio"],"posts_cited":17,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jaydip-kanjariya","name":"Jaydip Kanjariya","url":"https://b2binfluencer.marketing/creators/jaydip-kanjariya/","markdown_url":"https://b2binfluencer.marketing/creators/jaydip-kanjariya.md","descriptor":"Jaydip Kanjariya builds software and digital systems for pet businesses, including ecommerce, subscriptions, and AI solutions. Their posts focus on using technology to improve how pet brands serve customers and manage their operations.","linkedin_followers":12378,"linkedin_url":"https://www.linkedin.com/in/jaydipkanjariya","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ai-adoption"],"audiences":[],"verdict":"Jaydip Kanjariya is most useful for pet-commerce product diagnosis and scoped builds around subscriptions, inventory, and customer friction.","best_for":"A pet subscription or pet supply brand needing churn diagnosis, roadmap, or infrastructure work.","not_for":"Paid publishing, video-led reach campaigns, or advisory outside pet and D2C commerce.","takeaways":["An informal audit found 9 of 12 pet-commerce sites lacked a working subscription-pause option.","A multi-location retailer's app and ecommerce could not show store-level inventory.","Pet owners buy like parents, so friction reads as a broken promise."],"check_first":"Ask whether sponsored placements are available and for audience and per-post results.","main_ideas":["A software studio should own one industry instead of selling generalist development","Retention problems in pet subscription commerce are usually small, missing product features","Commerce architecture should fit a company's real operating shape","AI will change work through how organizations restructure, not through a single model release","Pet owners buy like parents, so friction reads as a broken promise"],"partnership_formats":[],"partnership_url":null,"brands":["Scalync","Tameta Tech","P. Hertz"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"yunat-benjamin","url":"https://b2binfluencer.marketing/creators/yunat-benjamin/"},{"id":"alex-fedotoff","url":"https://b2binfluencer.marketing/creators/alex-fedotoff/"},{"id":"sarandha-parmar","url":"https://b2binfluencer.marketing/creators/sarandha-parmar/"}],"engagement":null},{"id":"bruce-wade","name":"Bruce Wade","url":"https://b2binfluencer.marketing/creators/bruce-wade/","markdown_url":"https://b2binfluencer.marketing/creators/bruce-wade.md","descriptor":"Bruce Wade is an innovation consultant who shares practical frameworks for developing ideas into businesses and products. Wade's work also covers customer experience and how organizations can build a culture that supports AI collaboration; Wade promotes keynotes and workshops on innovation.","linkedin_followers":6546,"linkedin_url":"https://www.linkedin.com/in/bruceawade","youtube_url":"https://www.youtube.com/channel/UCyjEia5HF0mDKJ0sBRTzqPQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/bruce-wade.webp","topics":["artificial-intelligence","ai-adoption","customer-experience"],"audiences":[],"verdict":"Bruce Wade is most useful for structured innovation, incubation, customer experience, and AI culture keynotes or workshops.","best_for":"B2B innovation consultancies booking keynotes or workshops for product, innovation, and customer experience leaders.","not_for":"Consumer brand sponsorships, short form product videos, promo code campaigns, or conversion metrics.","takeaways":["Innovation works best as a staged discipline, not a magic moment.","Funding should follow proof, not lead the plan.","AI adoption fails on culture before it fails on technology."],"check_first":"Confirm current 6P version, fees, availability, running time, group size, materials, technical setup, and client cases.","main_ideas":["Innovation works best as a staged discipline, not a magic moment","Funding should follow proof, not lead the plan","Customers leave when service is efficient but unmemorable","AI adoption fails on culture before it fails on technology","AI-speed prototyping is overtaking the old readiness-level system"],"partnership_formats":["Innovation keynote","Innovation workshop","Incubation and business-development advising"],"partnership_url":null,"brands":["Extreme Thinking","Agent Quotient"],"posts_cited":19,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"johannes-becker","name":"Johannes Becker","url":"https://b2binfluencer.marketing/creators/johannes-becker/","markdown_url":"https://b2binfluencer.marketing/creators/johannes-becker.md","descriptor":"Johannes Becker is a business leader focused on sales growth, recruiting and building sales processes. Becker's posts discuss their work at Lars Krüger GmbH and the development of inDeal, a sales platform for managing leads and pipelines.","linkedin_followers":22290,"linkedin_url":"https://www.linkedin.com/in/johannesbecker583","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/johannes-becker.webp","topics":["leadership","sales","recruiting"],"audiences":["b2b-sales-leaders"],"verdict":"Most useful for hands-on sales growth, recruiting and practical sales process examples for growing B2B teams.","best_for":"A B2B SaaS company scaling its revenue team and sales process.","not_for":"English-language US sales leader campaign with per-post rates and performance guarantees.","takeaways":["Sales hiring funnel went from 108 applications to two finalists using video and structured interviews.","inDeal is presented as a ready-made sales process for smaller teams managing leads and pipelines.","More customers bring more onboarding and support work, not just more revenue."],"check_first":"Confirm language, commercial format, rates, deliverables and audience breakdown before contacting.","main_ideas":["Move fast without making decisions on instinct alone","Make sales systems useful before making them customizable","Growth must not leave customers and delivery behind","Leadership means going where the work has the most leverage"],"partnership_formats":[],"partnership_url":null,"brands":["Lars Krüger GmbH","inDeal","Vitex-Personal GmbH"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"zachary-katzenstein","name":"Zachary Katzenstein","url":"https://b2binfluencer.marketing/creators/zachary-katzenstein/","markdown_url":"https://b2binfluencer.marketing/creators/zachary-katzenstein.md","descriptor":"Zachary Katzenstein is a co-founder of Convert Ops, an omni-channel marketing agency. Katzenstein's work focuses on helping brands grow through Amazon and other marketplaces, paid media, and e-commerce strategy.","linkedin_followers":4329,"linkedin_url":"https://www.linkedin.com/in/zachary-katzenstein","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads"],"audiences":[],"verdict":"They are most useful for practical Amazon, marketplace, paid media, and e-commerce growth diagnosis.","best_for":"Mid-market supplement or consumer packaged goods brands already selling on Amazon and their own site.","not_for":"Wellness brands seeking personal sponsored posts or fixed-scope site conversion fixes.","takeaways":["Reduced a brand's customer acquisition cost from $200 to $75 while increasing ad budget.","Higher-quantity variation on three bestsellers lifted conversion 4.5 points and average order value over $8.","Declined a Shopify optimization project because traffic, not the site, was the problem."],"check_first":"Confirm whether they work through Convert Ops service engagements, not personal sponsorships.","main_ideas":["A marketplace launch is an operating system, not a listing","Amazon and DTC reach different customers, so the channel question is about role","CPA control means choosing a mode, not reacting to every cost fluctuation","Pack size is a value decision the buyer makes at checkout","Client selectivity is part of the offer: do not take work you cannot stand behind"],"partnership_formats":["Full-service omni-channel retainer","Marketplace management for Amazon, Walmart, and TikTok Shop","Paid media and performance management","Amazon catalog and assortment audits","Fractional leadership and advisory support"],"partnership_url":null,"brands":["Convert Ops","Amazon"],"posts_cited":18,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"tom-voller","name":"Tom Voller","url":"https://b2binfluencer.marketing/creators/tom-voller/","markdown_url":"https://b2binfluencer.marketing/creators/tom-voller.md","descriptor":"Tom Voller works in B2B video production at Dojo Films, creating video for areas such as marketing, sales enablement, hiring and fundraising. Their posts discuss making complex business messages simpler and building production teams that can deliver across projects and locations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tom-voller","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-voller.webp","topics":["sales"],"audiences":["b2b-marketing-leaders"],"verdict":"Useful for B2B video strategy and production that makes complex business messages clearer and supports sales, hiring and fundraising.","best_for":"B2B SaaS brands whose sales teams need simpler customer stories and videos they can actually send.","not_for":"Consumer or DTC brands seeking paid sponsored posts to their own following at a fixed fee.","takeaways":["Give people a reason to care before explaining product mechanics or listing features.","The first five seconds decide whether the rest of the content gets watched.","Video can support sales, hiring, fundraising and customer stories, not just marketing."],"check_first":"Ask for client references and actual performance data before scoping any video work.","main_ideas":["Say less; give people a reason to care before the mechanics","The first five seconds decide whether the rest gets watched","Video is a whole-business asset, not a marketing line item","Sales ignores marketing content because of findability and format, not volume","Shoot speed comes from doing everything at once and locking decisions early"],"partnership_formats":[],"partnership_url":null,"brands":["Dojo Films","Axel Arty","Duck Duck Goose","Google","Sitecore","SumUp","PTC","WTF Happened","ActionCOACH UK","Product Marketing Alliance"],"posts_cited":15,"latest_post":"2026-09-07","similar":[],"engagement":null},{"id":"ian-richardson","name":"Ian Richardson","url":"https://b2binfluencer.marketing/creators/ian-richardson/","markdown_url":"https://b2binfluencer.marketing/creators/ian-richardson.md","descriptor":"Ian Richardson works with Fox & Crow Group on sales and marketing for managed service providers (MSPs), including prospecting, sales-process coaching, and software that helps teams apply and track that process.","linkedin_followers":4322,"linkedin_url":"https://www.linkedin.com/in/ianalexanderrichardson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ian-richardson.webp","topics":["artificial-intelligence","sales","ai-in-sales","sales-enablement","sales-coaching"],"audiences":[],"verdict":"Most useful for process-driven MSP sales content on prospecting, disqualification, and coaching.","best_for":"B2B SaaS selling sales-enablement or CRM software to MSPs for webinars.","not_for":"Consumer or lifestyle brands seeking broad reach or paid sponsorships.","takeaways":["Prospecting sequence: pick a buyer, research, scrub list, call, follow up, track timing.","A six-figure endpoint deal was worth walking away from.","Coaching should observe activity and correct it; AI should expose process."],"check_first":"Confirm audience makeup and results from comparable webinars or coaching sessions.","main_ideas":["Run MSP sales as a process, not a set of tips","Prospecting is operational work: buyer, list, cadence, follow-up","Disqualify early; a bad-fit deal can cost more than it pays","Coaching should observe activity and correct it","AI matters when it exposes process, not when it replaces coaching"],"partnership_formats":[],"partnership_url":null,"brands":["Fox & Crow Group","Membrain","Instinct","Pax8","OpenAI","Anthropic"],"posts_cited":17,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"esther-azeezat-oyeyemi","name":"Esther Azeezat Oyeyemi","url":"https://b2binfluencer.marketing/creators/esther-azeezat-oyeyemi/","markdown_url":"https://b2binfluencer.marketing/creators/esther-azeezat-oyeyemi.md","descriptor":"Esther Azeezat Oyeyemi is a customer success professional who writes about helping customers get value from software, improving onboarding, and building trust to support retention. Oyeyemi's posts also cover inventory management and small-business operations.","linkedin_followers":859,"linkedin_url":"https://www.linkedin.com/in/estherazeezatoyeyemi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/esther-azeezat-oyeyemi.webp","topics":["customer-success","customer-retention","business-automation"],"audiences":["small-business-owners","b2b-saas-founders"],"verdict":"Esther Azeezat Oyeyemi is most useful for practical customer success, onboarding, retention, and small business operations insights.","best_for":"A B2B SaaS team seeking customer success insight for hiring or subject matter talks.","not_for":"Paid brand campaigns needing reach or senior software buyers at scale.","takeaways":["Low usage does not automatically mean churn risk; check seasonal needs first.","Onboarding should be measured by customer outcome, not setup completion.","They report overstock fell by 25% in a supermarket example."],"check_first":"Confirm no paid partnership offer and ask for references beyond ten LinkedIn posts.","main_ideas":["Notice silence before the health score moves","Onboarding should be measured by the customer's outcome, not by setup completion","Reframe a product limitation instead of giving a flat no","Diagnose stalled adoption before the quarterly business review","Low usage does not automatically mean churn risk"],"partnership_formats":[],"partnership_url":null,"brands":["Bowjai Creative Business Solutions","ALX","Digitalwitch IT Support","Canva"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"mariya-valeva","name":"Mariya Valeva","url":"https://b2binfluencer.marketing/creators/mariya-valeva/","markdown_url":"https://b2binfluencer.marketing/creators/mariya-valeva.md","descriptor":"Mariya Valeva is a finance and scaling adviser who writes about the decisions that shape growing businesses, including senior hiring, cash, pricing, AI returns, and turning an audience into repeat customers.","linkedin_followers":56297,"linkedin_url":"https://www.linkedin.com/in/mariyavaleva-yourscalingpartner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mariya-valeva.webp","topics":["artificial-intelligence","startup"],"audiences":["founders-and-operators"],"verdict":"Mariya Valeva is most useful for written LinkedIn analysis of scaling creator-led DTC brands and unit economics.","best_for":"A consumer brand or creator-economy fund wanting paid LinkedIn analysis on scaling creator-led DTC brands.","not_for":"A consumer brand wanting short-form video, lifestyle content, discount codes, product demos, or guaranteed reach.","takeaways":["A hard-to-build business is only defensible if the difficulty compounds.","An audience creates a first purchase, not a habit.","Read the operating model, not the product that made the company famous."],"check_first":"Confirm paid terms, audience data, and whether the brand can use its own data.","main_ideas":["A hard-to-build business is only defensible if the difficulty compounds","An audience creates a first purchase, not a habit","Read the operating model, not the product that made the company famous","Launch from what you learned from customers, then expand the winner","A finance lead who agrees with everything is not doing the job"],"partnership_formats":[],"partnership_url":null,"brands":["RevOnyx","Charlotte Tilbury Beauty","Quince","Unwell Hydration"],"posts_cited":16,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"gurpreet-kaur","name":"Gurpreet Kaur","url":"https://b2binfluencer.marketing/creators/gurpreet-kaur/","markdown_url":"https://b2binfluencer.marketing/creators/gurpreet-kaur.md","descriptor":"Gurpreet Kaur is a B2B tech content marketer who develops content strategy around customer needs, search visibility, and generating qualified leads.","linkedin_followers":10889,"linkedin_url":"https://www.linkedin.com/in/writewithkaur","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gurpreet-kaur.webp","topics":["artificial-intelligence","sales","content-marketing","seo","ai-search-visibility","content-strategy","lead-generation","b2b-content-marketing"],"audiences":["b2b-saas"],"verdict":"Gurpreet Kaur is most useful for turning sales objections and buyer evidence into B2B content targeting qualified leads.","best_for":"B2B SaaS teams needing content strategy tied to qualified leads and buyer objections.","not_for":"Consumer skincare paid social sponsorships needing on-camera video, published rates, and audience demographics.","takeaways":["Start with sales objections, support issues and customers' own words, not a keyword tool.","Distinguish high-value topics from high-volume topics and measure CRM outcomes, not just traffic.","Trace a quiet pipeline to a broken lead-form integration by testing the site as a user."],"check_first":"Ask for underlying data behind the reported 28 to 30 monthly leads and any client references.","main_ideas":["Judge content by the leads it creates, not the traffic it attracts","Understand the business and talk to buyers before writing","B2B marketing fails when it describes features instead of the buyer's problem","Move content investment down the funnel, toward bottom-of-funnel and pipeline assets","AI visibility is a buyer-question problem, not just an SEO problem"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"adam-frank","name":"Adam Frank","url":"https://b2binfluencer.marketing/creators/adam-frank/","markdown_url":"https://b2binfluencer.marketing/creators/adam-frank.md","descriptor":"Adam Frank writes about B2B sales, CRM, and commercial growth, with a focus on helping manufacturing and distribution teams use customer and operational data to make better decisions.","linkedin_followers":5482,"linkedin_url":"https://www.linkedin.com/in/adamthefrank","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-frank.webp","topics":["artificial-intelligence","sales","customer-retention","enterprise-sales","crm"],"audiences":[],"verdict":"Most useful for enterprise sales teams needing finance fluency and help managing large buying committees.","best_for":"Enterprise B2B SaaS sales enablement on finance buyers and large buying committees.","not_for":"Consumer brand broad-reach awareness campaigns using short-form video and creator-scale following.","takeaways":["Sellers lose because they do not understand how finance thinks.","Bigger buying committees make deals more fragile.","AI in a CRM amplifies whatever data is already there."],"check_first":"Confirm workshop delivery experience and how they would adapt examples to your finance context.","main_ideas":["Sellers lose because they do not understand how finance thinks","Bigger buying committees make deals more fragile","AI in a CRM amplifies whatever data is already there","Focus beats another dashboard","When products look the same, trust and in-person credibility carry the deal"],"partnership_formats":[],"partnership_url":null,"brands":["SugarCRM","Pavilion","HubSpot","OnlyCFO","CeMAT Australia"],"posts_cited":22,"latest_post":"2026-10-01","similar":[{"id":"morgan-j-ingram","url":"https://b2binfluencer.marketing/creators/morgan-j-ingram/"},{"id":"john-gaspar","url":"https://b2binfluencer.marketing/creators/john-gaspar/"}],"engagement":null},{"id":"brian-tulibaski","name":"Brian Tulibaski","url":"https://b2binfluencer.marketing/creators/brian-tulibaski/","markdown_url":"https://b2binfluencer.marketing/creators/brian-tulibaski.md","descriptor":"Brian Tulibaski is a Fargo commercial real estate broker who advises investors, property owners, tenants, and business owners on buying, selling, leasing, and investing in properties across Fargo, West Fargo, Moorhead, and the surrounding region.","linkedin_followers":18409,"linkedin_url":"https://www.linkedin.com/in/briantulibaski","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-tulibaski.webp","topics":["commercial-real-estate"],"audiences":[],"verdict":"Brian Tulibaski is useful for reaching Fargo area business owners and investors through commercial property listings and local market commentary.","best_for":"A commercial real estate brokerage, lender, or industrial property-services brand wanting Fargo industrial and investment property co-marketing.","not_for":"A national consumer brand seeking broad reach outside North Dakota or a packaged sponsorship with fixed rates.","takeaways":["A West Fargo warehouse and yard complex has 26,000-plus square feet, three-phase power, I-94 access.","Moorhead truck parking lot listed at 10.65% cap rate, 47 of 50 spaces leased.","Market commentary links factory job cuts to calls for more disciplined underwriting."],"check_first":"Ask for recent LinkedIn analytics and confirm sponsorship terms and lead ownership.","main_ideas":["Factory job cuts are a warning signal for local underwriting, not a market verdict","Large regional projects are treated as commercial real estate stories","Listings lead with operating details, not adjectives","Deal terms are published up front so a buyer can pre-screen the asset","Name the exact buyer the space is built for"],"partnership_formats":[],"partnership_url":null,"brands":["Fargo Commercial Real Estate Insider","Fargo Networking Group"],"posts_cited":21,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"tamie-green","name":"Tamie Green","url":"https://b2binfluencer.marketing/creators/tamie-green/","markdown_url":"https://b2binfluencer.marketing/creators/tamie-green.md","descriptor":"Tamie Green works in B2B customer success, with a focus on enterprise accounts. Their posts explain how customer success teams can connect product use to business value, support renewals and expansion, and use AI to prepare for executive conversations.","linkedin_followers":3272,"linkedin_url":"https://www.linkedin.com/in/tamiedgreen","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","customer-success","customer-experience"],"audiences":[],"verdict":"Most useful for reaching customer success teams with practical renewal, executive review, and AI preparation guidance.","best_for":"Sponsored post or co-hosted working session with a B2B SaaS vendor selling to customer success teams.","not_for":"An automation pitch about doing customer success with fewer people, or a mass-reach buy.","takeaways":["Ask 'so what' of every metric: what does it protect, prevent, or unlock?","AI can flag what changed, but the CSM must understand why it matters.","The bigger barrier to CS driving revenue is structural, not a talent gap."],"check_first":"Confirm rates, partnership terms, availability, competing commitments, and design support.","main_ideas":["Customer success must translate product metrics into executive outcomes","AI is a briefing discipline, not a content machine","AI cannot replace the human work of influence and judgment","The bigger barrier to CS driving revenue is structural, not a talent gap","A preference for building the customer success playbook from scratch"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":18,"latest_post":"2026-10-06","similar":[{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"},{"id":"priyadarshini-ravichandran","url":"https://b2binfluencer.marketing/creators/priyadarshini-ravichandran/"},{"id":"mason-moyer","url":"https://b2binfluencer.marketing/creators/mason-moyer/"}],"engagement":null},{"id":"gaurav-bhattacharya","name":"Gaurav Bhattacharya","url":"https://b2binfluencer.marketing/creators/gaurav-bhattacharya/","markdown_url":"https://b2binfluencer.marketing/creators/gaurav-bhattacharya.md","descriptor":"Gaurav Bhattacharya writes about enterprise AI, focusing on how AI systems can coordinate work across business software and reduce manual handoffs. They also cover AI that runs on devices and at the edge.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gaurav-agentic","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gaurav-bhattacharya.webp","topics":["artificial-intelligence","sales","ai-agents","workflow-automation"],"audiences":[],"verdict":"Gaurav Bhattacharya is most useful for explaining enterprise AI orchestration across business software and reducing manual handoffs.","best_for":"Enterprise AI infrastructure brands launching agent orchestration products for operations, RevOps, and revenue leaders.","not_for":"High-volume AI outbound automation vendors seeking promotion of scaling sends and personalization.","takeaways":["Enterprise AI is limited by orchestration, not by intelligence.","The highest-value AI workers will sit behind the scenes, not in front of customers.","AI made execution cheap, so distribution and trust carry the advantage."],"check_first":"Confirm audience composition data and comparable enterprise-AI content results before contacting them.","main_ideas":["Enterprise AI is limited by orchestration, not by intelligence","The highest-value AI workers will sit behind the scenes, not in front of customers","Orchestration may become the most valuable layer of the Digital Workforce Stack","AI should remove the invisible work between a decision and its execution","AI made execution cheap, so distribution and trust carry the advantage"],"partnership_formats":[],"partnership_url":null,"brands":["Google"],"posts_cited":14,"latest_post":"2026-09-16","similar":[{"id":"david-h-johnson","url":"https://b2binfluencer.marketing/creators/david-h-johnson/"},{"id":"roger-gorman","url":"https://b2binfluencer.marketing/creators/roger-gorman/"},{"id":"mo-azeem","url":"https://b2binfluencer.marketing/creators/mo-azeem/"}],"engagement":null},{"id":"daryn-edelman","name":"Daryn Edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/","markdown_url":"https://b2binfluencer.marketing/creators/daryn-edelman.md","descriptor":"Daryn Edelman is a career strategist, résumé writer, and LinkedIn profile strategist. Their advice focuses on helping job seekers improve résumés and LinkedIn profiles, prepare for interviews, and make career decisions.","linkedin_followers":10526,"linkedin_url":"https://www.linkedin.com/in/darynedelman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daryn-edelman.webp","topics":["artificial-intelligence"],"audiences":["job-seekers"],"verdict":"Daryn Edelman is most useful for LinkedIn posts that help job seekers improve resumes, profiles, and interview answers.","best_for":"A career-coaching or resume-writing company wanting a LinkedIn series for active job seekers.","not_for":"A hiring-technology company targeting HR executives or recruiters with product-led AI screening claims.","takeaways":["An interview is a two-way evaluation, so candidates should interview the company back.","A stalled job search usually breaks before the interview.","A LinkedIn headline has to satisfy a search algorithm and a human reader."],"check_first":"Confirm audience demographics, campaign results, and partnership terms before contacting them.","main_ideas":["An interview is a two-way evaluation, so candidates should interview the company back","A stalled job search usually breaks before the interview","A LinkedIn headline has to satisfy a search algorithm and a human reader at once","Use AI to sharpen evidence, not to generate the substance","Answer \"tell me about yourself\" in 90 seconds with Present–Past–Future"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"joy-slabaugh","name":"Joy Slabaugh","url":"https://b2binfluencer.marketing/creators/joy-slabaugh/","markdown_url":"https://b2binfluencer.marketing/creators/joy-slabaugh.md","descriptor":"Joy Slabaugh helps financial advisors understand clients’ emotional responses to money and use behavioral and Internal Family Systems ideas in their work. They also write about helping wealthy people build a more fulfilling relationship with wealth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joyslabaugh","youtube_url":"https://www.youtube.com/channel/UCvQiJW0HrkuYt3HSVBpnkaw","photo_url":null,"topics":[],"audiences":[],"verdict":"They are most useful for helping advisors prepare clients emotionally for market downturns and discuss money-related internal conflict.","best_for":"Advisor-training companies or advisory firms wanting a guest expert on client calm in falling markets.","not_for":"Consumer fintech or budgeting-app brands seeking paid sponsored posts for general consumer audiences.","takeaways":["Ask clients what a major loss might feel like and what helps them cope.","The internal board of directors names conflicting impulses, making inconsistent money choices easier to discuss.","Money can express values, but wealth also changes how people feel they belong."],"check_first":"Confirm sponsorship availability, formats, rates, and audience data before assessing a campaign.","main_ideas":["Money decisions are emotional, not merely technical","Internal conflict can explain seemingly irrational financial choices","Prepare for market stress before it arrives","Money can amplify values, but wealth also changes how people feel they belong","A physical reaction to money can be a clue worth exploring"],"partnership_formats":[],"partnership_url":null,"brands":["Wealth Alignment","Internal Family Systems (IFS)"],"posts_cited":15,"latest_post":"2026-09-14","similar":[{"id":"paul-cardenas","url":"https://b2binfluencer.marketing/creators/paul-cardenas/"},{"id":"hichem-bennaceur","url":"https://b2binfluencer.marketing/creators/hichem-bennaceur/"},{"id":"dan-jacobs","url":"https://b2binfluencer.marketing/creators/dan-jacobs/"}],"engagement":null},{"id":"omar-chaudhry","name":"Omar Chaudhry","url":"https://b2binfluencer.marketing/creators/omar-chaudhry/","markdown_url":"https://b2binfluencer.marketing/creators/omar-chaudhry.md","descriptor":"Omar Chaudhry writes about AI product strategy, focusing on how AI can automate decisions in real-world operations such as logistics and recommerce. His posts emphasize domain expertise, system design, and managing the risks of autonomous decisions.","linkedin_followers":7819,"linkedin_url":"https://www.linkedin.com/in/omchaudhry","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/omar-chaudhry.webp","topics":["artificial-intelligence","ecommerce","supply-chain","product-management","ai-governance","agentic-ai"],"audiences":[],"verdict":"He is useful for thought leadership on AI agents and operational strategy in logistics and supply chains.","best_for":"B2B AI product companies selling agentic processes or governance to operational teams.","not_for":"Consumer-facing apps or campaigns requiring high reach, measurable installs, or general awareness.","takeaways":["Deep domain knowledge is becoming the new product sense.","AI agents must consider the cost of reversing a bad decision.","Product teams should focus on system design and autonomy limits."],"check_first":"Ask for audience data, including job seniority and function, before committing to a collaboration.","main_ideas":["AI tools wait for a human; agents remove the dependency","Deep domain knowledge is becoming the new product sense","A product manager’s edge is insight, not building","Simulate users before spending engineering or research time","Ask what it costs to reverse a bad decision"],"partnership_formats":[],"partnership_url":"https://lnkd.in/eDUJgvHr","brands":["DPP"],"posts_cited":15,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"jeremiah-landi","name":"Jeremiah Landi","url":"https://b2binfluencer.marketing/creators/jeremiah-landi/","markdown_url":"https://b2binfluencer.marketing/creators/jeremiah-landi.md","descriptor":"Jeremiah Landi writes about hardware product development, robotics, and manufacturing automation, with a focus on how equipment works in real-world settings and how partnerships and infrastructure shape its success.","linkedin_followers":15334,"linkedin_url":"https://www.linkedin.com/in/jeremiahlandi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremiah-landi.webp","topics":["startup","healthcare","industrial-automation"],"audiences":[],"verdict":"Jeremiah Landi is useful for explaining practical constraints and integration needs in factory, robotics and automation deployments.","best_for":"Industrial automation, hardware and manufacturing campaigns needing a practitioner voice on integration and real world deployment.","not_for":"Consumer demo-led promotions, conversion tracking, discount codes or claims about product performance.","takeaways":["Modular manufacturing depends on standardized connections and trusted relationships, not just swapping machines.","Faster automated production is not progress if measurement systems cannot catch defects.","Robotics safety is a deployment problem; 3D sensing can help robots adjust to people."],"check_first":"Confirm audience analytics and a workable format; no rates or partnership terms are published.","main_ideas":["The obstacle is usually the terrain, not the technology","Modular manufacturing and the trust network it requires","Automation is only as good as its measurement","Hardware is a service, so partnerships and integration are the product","Design for the environment the product will live in"],"partnership_formats":[],"partnership_url":null,"brands":["Landi Industries","EACC Cincy (European American Chamber of Commerce)","Blum-Novotest GmbH","University of Cincinnati Venture Lab","Sensory Robotics","The Spoon"],"posts_cited":20,"latest_post":"2026-10-01","similar":[{"id":"hyunjeong-kim","url":"https://b2binfluencer.marketing/creators/hyunjeong-kim/"},{"id":"joe-yan","url":"https://b2binfluencer.marketing/creators/joe-yan/"},{"id":"bob-gafvert","url":"https://b2binfluencer.marketing/creators/bob-gafvert/"}],"engagement":null},{"id":"sebastian-nelson","name":"Sebastian Nelson","url":"https://b2binfluencer.marketing/creators/sebastian-nelson/","markdown_url":"https://b2binfluencer.marketing/creators/sebastian-nelson.md","descriptor":"Sebastian Nelson is the CEO of Cruva, a software business focused on TikTok Shop affiliate programs. Nelson shares practical advice on finding and supporting creators, measuring sales, and managing the inventory and operations needed to grow through TikTok Shop.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sebastianpnelson","youtube_url":"https://www.youtube.com/channel/UCMIbVLJtBOzOtob9VX8TrKw","photo_url":"https://b2binfluencer.marketing/assets/avatars/sebastian-nelson.webp","topics":["ecommerce","tiktok-shop","affiliate-marketing"],"audiences":["ecommerce-brands"],"verdict":"Sebastian Nelson is most useful for practical TikTok Shop affiliate recruitment, retention, and operations advice.","best_for":"TikTok Shop brands wanting a more repeatable affiliate program.","not_for":"Brands needing sponsored videos, set deliverables, rates, or usage rights.","takeaways":["Build a creator flywheel instead of replacing inactive recruits.","Choose creators by evidence of sales, not audience size.","Keep strong affiliates through useful, ongoing relationships."],"check_first":"Confirm whether they offer paid creator content or mainly Cruva software.","main_ideas":["Build a creator flywheel instead of replacing inactive recruits","Choose creators by evidence of sales, not audience size","Keep strong affiliates through useful, ongoing relationships","Make outreach specific enough to earn a reply","Treat inventory as part of creator readiness"],"partnership_formats":["Cruva software for running TikTok Shop affiliate programs","Appearances at operator events"],"partnership_url":null,"brands":["Cruva","Brightform","TikTok Shop Germany","Amazon"],"posts_cited":22,"latest_post":"2026-10-09","similar":[{"id":"fatima-rauf","url":"https://b2binfluencer.marketing/creators/fatima-rauf/"},{"id":"muhammad-rukn-e-alam","url":"https://b2binfluencer.marketing/creators/muhammad-rukn-e-alam/"},{"id":"ali-mirzaei","url":"https://b2binfluencer.marketing/creators/ali-mirzaei/"}],"engagement":null},{"id":"jessica-glazer","name":"Jessica Glazer","url":"https://b2binfluencer.marketing/creators/jessica-glazer/","markdown_url":"https://b2binfluencer.marketing/creators/jessica-glazer.md","descriptor":"Jessica Glazer is a recruiter and headhunter who shares hiring, job-search, and career advice. Her posts also describe career coaching and executive-search work.","linkedin_followers":89901,"linkedin_url":"https://www.linkedin.com/in/executiverecruitermontreal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jessica-glazer.webp","topics":["recruiting","candidate-experience","workplace-culture"],"audiences":["job-seekers"],"verdict":"Jessica Glazer is useful for recruiting and career advice content aimed at job seekers and hiring professionals.","best_for":"Recruitment agencies, executive-search firms, or HR-tech companies selling candidate assessment or employer-brand services.","not_for":"AI recruiting-tools vendors or enterprise account-based-marketing campaigns seeking polished product demos and guaranteed global technical reach.","takeaways":["An accountant earning $55,000 turned down an $85,000 senior role after cancelling interviews twice.","A coaching client feared she did not deserve a promotion, then got the role.","A post says in 2026 how human you are is the differentiator, not tools."],"check_first":"Confirm audience analytics, job titles, seniority, industries, location, and comparable post reach or engagement.","main_ideas":["A clear \"no\" is worth more than going silent","Fear, not ability, is what stops people taking a step up","In 2026, how human you are is the differentiator, not your tools","Listening is the method: ask questions and people tell you how to help","Religious identity is not a political position"],"partnership_formats":[],"partnership_url":null,"brands":["MindHR","MJU Expo Montreal","Women in Manufacturing"],"posts_cited":20,"latest_post":"2026-09-28","similar":[{"id":"bracha-peikes","url":"https://b2binfluencer.marketing/creators/bracha-peikes/"},{"id":"daryn-edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/"},{"id":"syed-subhan-ali","url":"https://b2binfluencer.marketing/creators/syed-subhan-ali/"}],"engagement":null},{"id":"reginald-j-k","name":"Reginald J. K.","url":"https://b2binfluencer.marketing/creators/reginald-j-k/","markdown_url":"https://b2binfluencer.marketing/creators/reginald-j-k.md","descriptor":"Reginald J. K. writes about operational data strategy, AI readiness, and performance improvement in manufacturing, logistics, and supply chains. Their LinkedIn posts also draw on sales experience to discuss prospecting, resilience, and execution.","linkedin_followers":2646,"linkedin_url":"https://www.linkedin.com/in/reginaldkenon","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","supply-chain","healthcare","ai-readiness"],"audiences":[],"verdict":"Useful for practical thought leadership on operational data strategy, AI readiness, and supply-chain visibility for business audiences.","best_for":"A supply-chain visibility or logistics technology platform wanting thought leadership on operational data strategy and AI readiness.","not_for":"A consumer-facing brand seeking lifestyle storytelling and a broad consumer call to action.","takeaways":["Most operational problems start as signal problems, not tooling problems.","Adopt AI only after the data underneath it is ready.","Margin per Minute and Dynamic Bottleneck Identification are named diagnostic measures."],"check_first":"Confirm publishing route, lead handling, and recent audience analytics before contacting them.","main_ideas":["Most operational problems start as signal problems, not tooling problems","Adopt AI only after the data underneath it is ready","Give the problem a name and a measurable definition","Readiness is something you prove, not plan","Sales is won by unglamorous execution and by starting again after a setback"],"partnership_formats":[],"partnership_url":null,"brands":["SQA Group","Frontier-IQ","Lucus Labs","Postal Source"],"posts_cited":18,"latest_post":"2026-09-21","similar":[{"id":"roseanna-galindo","url":"https://b2binfluencer.marketing/creators/roseanna-galindo/"},{"id":"bob-cormier","url":"https://b2binfluencer.marketing/creators/bob-cormier/"},{"id":"sina-haeri","url":"https://b2binfluencer.marketing/creators/sina-haeri/"}],"engagement":null},{"id":"vanshikaa-oberoi","name":"Vanshikaa Oberoi","url":"https://b2binfluencer.marketing/creators/vanshikaa-oberoi/","markdown_url":"https://b2binfluencer.marketing/creators/vanshikaa-oberoi.md","descriptor":"Vanshikaa Oberoi works with founders on brand strategy, positioning, and decision-making frameworks through The Fingerprint Labs.","linkedin_followers":107805,"linkedin_url":"https://www.linkedin.com/in/vanshikaaoberoi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vanshikaa-oberoi.webp","topics":["ecommerce","dtc-ecommerce","brand-strategy","brand-positioning"],"audiences":["founders"],"verdict":"Vanshikaa Oberoi is most useful for positioning content that helps founders test market gaps, differentiation, and high-stakes brand decisions.","best_for":"A B2B brand strategy consultancy or founder education platform seeking positioning content for founders and operators.","not_for":"A consumer performance marketer wanting paid short form video ads, product demos, promo codes, and conversion targets.","takeaways":["Underserved gaps may be commercially unviable once acquisition costs, distribution, execution, and defense matter.","Differentiation needs emotional meaning, but most brands deliver only the functional half.","In elder care, luxury means safety and care, like anti-skid floors, grab bars, and nursing."],"check_first":"Confirm sponsorship offer, fees, usage terms, and audience demographics before contacting them.","main_ideas":["Positioning rules change with the stakes of the decision","Differentiation needs emotional meaning, but most brands deliver only the functional half","An underserved market can be a trap, not an opportunity","In elder care, luxury means safety and care, not packaging","Caregiving is a family system under cultural pressure, not just a service gap"],"partnership_formats":[],"partnership_url":null,"brands":["The Fingerprint Labs","Papa"],"posts_cited":13,"latest_post":"2026-07-17","similar":[],"engagement":null},{"id":"casey-winters","name":"Casey Winters","url":"https://b2binfluencer.marketing/creators/casey-winters/","markdown_url":"https://b2binfluencer.marketing/creators/casey-winters.md","descriptor":"Casey Winters writes about product strategy, marketplaces, and building companies from zero to one. Winters is a co-founder of SuperMe, an AI-native professional network.","linkedin_followers":32487,"linkedin_url":"https://www.linkedin.com/in/caseywinters","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":["founders-and-operators"],"verdict":"Useful for B2B SaaS talks or advisory on AI-native product thinking and zero-to-one execution.","best_for":"A B2B SaaS company seeking a talk or advisory session on AI-native product thinking.","not_for":"Consumer packaged-goods sponsored short-form video promoting household products to general shoppers.","takeaways":["AI-native means doing what was previously impossible, not speeding up an old process.","Zero to one is about pruning fast, not building fast.","AI agents will rewrite marketplace economics, and waiting is the expensive choice."],"check_first":"Confirm fees, availability, session scope, newsletter subscriber figure, and audience data.","main_ideas":["AI-native means doing what was previously impossible, not speeding up an old process","Zero to one is about pruning fast, not building fast","AI agents will rewrite marketplace economics, and waiting is the expensive choice","Search should return people, not one averaged answer"],"partnership_formats":[],"partnership_url":null,"brands":["SuperMe","Whatnot"],"posts_cited":10,"latest_post":"2026-09-02","similar":[],"engagement":null},{"id":"mina-yang","name":"Mina Yang","url":"https://b2binfluencer.marketing/creators/mina-yang/","markdown_url":"https://b2binfluencer.marketing/creators/mina-yang.md","descriptor":"Mina Yang is a relationship coach, RTT hypnotherapist, and author of *Boss Lady Boss Love*. Through True Connections, Yang writes about dating and relationships for high-achieving women, including attachment patterns, reciprocity, and showing up as yourself.","linkedin_followers":5760,"linkedin_url":"https://www.linkedin.com/in/mina-yang-true-connection","youtube_url":"https://www.youtube.com/channel/UCIzirWfPOI65v4WWcUKLSxA","photo_url":null,"topics":[],"audiences":[],"verdict":"Useful for guest expert content on attachment, overfunctioning, and dating for high-achieving women.","best_for":"A relationship coaching platform selling to professional women for a guest expert series.","not_for":"Mass reach, sponsorship product, or clinical authority campaigns.","takeaways":["Overfunctioning can feel like love, making it hard to stop.","Knowing your attachment style is not the same as changing the pattern.","Dating later can be better because of capacity, not optimism."],"check_first":"Confirm recent engagement, audience occupation and seniority, and sponsorship terms.","main_ideas":["Overfunctioning feels like love, which is exactly why it is hard to stop","Knowing your attachment style is not the same as changing the pattern","Ambition and scale sort the wrong partners out rather than driving them away","Dating later can be better, and the reason is capacity rather than optimism","A named audience and one book frame everything else"],"partnership_formats":[],"partnership_url":null,"brands":["True Connections","Boss Lady Boss Love"],"posts_cited":10,"latest_post":"2026-10-04","similar":[{"id":"mariya-valeva","url":"https://b2binfluencer.marketing/creators/mariya-valeva/"},{"id":"an-nayal","url":"https://b2binfluencer.marketing/creators/an-nayal/"},{"id":"allison-ditmer","url":"https://b2binfluencer.marketing/creators/allison-ditmer/"}],"engagement":null},{"id":"dallas-bond","name":"Dallas Bond","url":"https://b2binfluencer.marketing/creators/dallas-bond/","markdown_url":"https://b2binfluencer.marketing/creators/dallas-bond.md","descriptor":"Dallas Bond works in recruiting for mission-critical construction and writes about hiring systems, talent shortages, and the people needed to build data centers and other large infrastructure projects.","linkedin_followers":7136,"linkedin_url":"https://www.linkedin.com/in/dallasbond","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dallas-bond.webp","topics":["recruiting"],"audiences":[],"verdict":"Dallas Bond is useful for recruiting insight on mission-critical construction, data centers, and infrastructure workforce bottlenecks.","best_for":"Data center construction or mission-critical EPC firms hiring senior specialists.","not_for":"General construction staffing for volume craft labor, product demos, or broad consumer reach.","takeaways":["Hardest-to-fill mission-critical roles are senior, specialized, and already held by people working elsewhere.","Switchgear lead times are 52 to 65 weeks; medium-voltage transformers past 60 weeks.","Hiring models include contingency for urgent roles, project-based support, and embedded recruiting."],"check_first":"Confirm audience roles, seniority, employer type, and performance data before contacting them.","main_ideas":["Match the hiring approach to the scale of the need","A worker shortage is also a recruiting-systems problem","Project bottlenecks create new talent bottlenecks","New construction methods change the skills needed, rather than removing the need for people","Bond follows the project decisions behind the headline"],"partnership_formats":[],"partnership_url":null,"brands":["iRecruit.co"],"posts_cited":22,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"alan-mohl","name":"Alan Mohl","url":"https://b2binfluencer.marketing/creators/alan-mohl/","markdown_url":"https://b2binfluencer.marketing/creators/alan-mohl.md","descriptor":"Alan Mohl is a CFO and business adviser who writes about financial leadership, cash and liquidity, and decision-making in investor-backed and capital-intensive companies. Their posts draw on turnaround examples and discuss restoring cash visibility, margins, and lender confidence.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alanmohl-cfo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alan-mohl.webp","topics":["artificial-intelligence","ai-in-finance"],"audiences":[],"verdict":"Alan Mohl is most useful for reaching finance leaders on cash pressure, covenant stress, turnarounds, and reporting.","best_for":"Campaigns aimed at private equity sponsors, founders, CEOs, and finance leaders handling cash or lender pressure.","not_for":"Consumer brand sponsorships needing rate cards, media kits, demographic guarantees, or broad household product calls to action.","takeaways":["Distress usually starts with delayed decisions, not market headwinds.","A reset rebuilt a 13-week cash forecast and deliberately shrank the business.","Customer concentration can mean diversify selectively or deepen a key customer relationship."],"check_first":"Confirm whether they offer paid sponsorship or a media kit, and ask for audience survey data.","main_ideas":["Distress usually starts with delayed decisions, not market headwinds","Financial authority often lags reality after a deal closes","Customer concentration is a choice between diversifying and becoming indispensable","AI replaces distributed labour with centralised dependency on model providers","Olympic-cycle disruption is a concrete planning deadline"],"partnership_formats":[],"partnership_url":null,"brands":["QACG","Arthur Andersen"],"posts_cited":18,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"alex-pruden","name":"Alex Pruden","url":"https://b2binfluencer.marketing/creators/alex-pruden/","markdown_url":"https://b2binfluencer.marketing/creators/alex-pruden.md","descriptor":"Alex Pruden writes about quantum computing, post-quantum cryptography and cybersecurity, explaining how technical developments affect the security of digital assets and other cryptographic systems.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alex-pruden","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","post-quantum-cryptography"],"audiences":[],"verdict":"Alex Pruden is most useful for explaining post-quantum cryptography and quantum risks to institutional digital asset audiences.","best_for":"A digital asset security brand educating institutional clients through a webinar or explainer series.","not_for":"Consumer fintech campaigns needing short-form video, mass-market installs, reach, conversion, or a short deadline.","takeaways":["IonQ, Google, and Oratomic resource estimates compare threats to Bitcoin elliptic-curve cryptography.","A slower quantum machine could threaten exposed long-lived keys, not only live transactions.","AI-assisted tooling found nearly 5,000 issues across hundreds of Bitcoin projects in about a day."],"check_first":"Confirm audience demographics, engagement data, and any sponsorship or booking route before contacting.","main_ideas":["Post-quantum migration is a planning deadline, not a Q-Day prediction","Architecture changes which secrets a quantum computer can threaten","Open source is not the same as reviewed, and defenders need AI tools they can run themselves","Production money and platform coalitions are the real timeline signals","Migration is an integration problem: test it and watch what breaks"],"partnership_formats":[],"partnership_url":null,"brands":["Project Eleven","Cloudflare"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"bryant-d-nielson","url":"https://b2binfluencer.marketing/creators/bryant-d-nielson/"},{"id":"alex-g-lee","url":"https://b2binfluencer.marketing/creators/alex-g-lee/"},{"id":"kostiantyn-polosukhin","url":"https://b2binfluencer.marketing/creators/kostiantyn-polosukhin/"}],"engagement":null},{"id":"rod-vronscki","name":"Rod Vronscki","url":"https://b2binfluencer.marketing/creators/rod-vronscki/","markdown_url":"https://b2binfluencer.marketing/creators/rod-vronscki.md","descriptor":"Rod Vronscki works on B2B EdTech marketing, focusing on demand generation, buying-group engagement, and giving Sales useful context about accounts and their needs.","linkedin_followers":4193,"linkedin_url":"https://www.linkedin.com/in/vronscki","youtube_url":"https://www.youtube.com/channel/UCckjKdQOW2QrBdLfDVH_pNA","photo_url":"https://b2binfluencer.marketing/assets/avatars/rod-vronscki.webp","topics":["sales","b2b-marketing","content-marketing","content-strategy","sales-and-marketing-alignment"],"audiences":["b2b-marketers"],"verdict":"Rod Vronscki is most useful for EdTech demand generation that matches next steps to buyer readiness and gives Sales account context.","best_for":"B2B EdTech brands with long institutional buying cycles needing buying-group activation and marketing-to-sales coordination.","not_for":"Consumer campaigns with short conversion windows or cost-per-acquisition guarantees, or sponsored video placements.","takeaways":["A demo request may be premature for someone who has only recognized a problem.","CRM handoff should explain why account matters now, problem, who is involved, next action.","Buying cycles outlast campaign calendars; communication can continue while message and next step change."],"check_first":"Ask for client list, engagement results, or testimonials to verify delivery inside a client account.","main_ideas":["Buying cycles outlast campaign calendars","Activate the buying group, not just the demo booker","A CRM handoff should answer four questions, not add fields","Content does more than its funnel label suggests","Measure change inside influenced accounts"],"partnership_formats":[],"partnership_url":null,"brands":["SaaSsy"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"melissa-johnson","url":"https://b2binfluencer.marketing/creators/melissa-johnson/"},{"id":"omprakash-karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/"},{"id":"andrew-wright","url":"https://b2binfluencer.marketing/creators/andrew-wright/"}],"engagement":null},{"id":"christopher-hale","name":"Christopher Hale","url":"https://b2binfluencer.marketing/creators/christopher-hale/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-hale.md","descriptor":"Christopher Hale shares practical explanations of how small businesses can use AI to capture leads and revenue, including digital receptionists and automated follow-up.","linkedin_followers":3874,"linkedin_url":"https://www.linkedin.com/in/christopherhalel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christopher-hale.webp","topics":["artificial-intelligence","sales","agentic-ai"],"audiences":["small-business-owners"],"verdict":"Useful for explaining AI lead capture and follow-up to small business owners in plain language.","best_for":"A software vendor selling AI call answering, booking, or lead follow-up to appointment-based small businesses.","not_for":"An enterprise healthcare AI platform targeting hospital CFOs and CIOs with multi-year ROI and governance.","takeaways":["Small businesses can see what AI returned; large enterprises mostly cannot.","Large AI spending makes tools cheaper for small businesses, not more out of reach.","Missed calls and slow follow-up are a systems problem, not a staffing problem."],"check_first":"Ask for evidence behind performance claims and audience analytics before contacting them.","main_ideas":["Small businesses can see what AI returned; large enterprises mostly cannot","Large AI spending makes the tools cheaper for small businesses, not more out of reach","Missed calls and slow follow-up are a systems problem, not a staffing problem","\"Agentic AI\" means taking action, and a digital employee is the useful analogy","Plain language is the method; repeated wording shows which messages Hale cares about"],"partnership_formats":[],"partnership_url":null,"brands":["Gen-Link-AI"],"posts_cited":21,"latest_post":"2026-10-10","similar":[{"id":"henry-cedeno","url":"https://b2binfluencer.marketing/creators/henry-cedeno/"},{"id":"alex-gonzalez","url":"https://b2binfluencer.marketing/creators/alex-gonzalez/"},{"id":"dale-gibler","url":"https://b2binfluencer.marketing/creators/dale-gibler/"}],"engagement":null},{"id":"arthur-duboks","name":"Arthur Duboks","url":"https://b2binfluencer.marketing/creators/arthur-duboks/","markdown_url":"https://b2binfluencer.marketing/creators/arthur-duboks.md","descriptor":"Arthur Duboks works on go-to-market (GTM) engineering: building and repairing systems that connect sales and marketing tools, automate lead workflows, and improve conversion tracking. Their posts focus on making these systems work reliably with real customer data and existing CRMs.","linkedin_followers":999,"linkedin_url":"https://www.linkedin.com/in/arthur-duboks","youtube_url":"https://www.youtube.com/channel/UCM97o5LWN3f9o0r247VGf8w","photo_url":"https://b2binfluencer.marketing/assets/avatars/arthur-duboks.webp","topics":["paid-ads","revenue-operations","meta-ads","marketing-automation","attribution"],"audiences":["b2b-saas"],"verdict":"They are most useful for practical GTM engineering explanations about tracking, CRM wiring, and automation with real data.","best_for":"This fits a B2B SaaS company whose paid-social and pipeline reporting disagrees with what sales sees.","not_for":"This does not fit consumer or DTC brands seeking high-reach sponsored video with a rate card.","takeaways":["A model wrote 2024 into a CRM from an undated out-of-office reply.","A Salesforce task field only accepted preset values, so generated tasks said Other.","Meta attribution change can lower reported ROAS without campaigns getting worse."],"check_first":"Confirm whether they accept sponsorships or paid work and how to price and book it.","main_ideas":["Most GTM stacks are disconnected, not under-equipped","The skill is knowing what not to automate","The prompt is the easy part; the code around it is the job","Ad-platform numbers undercount conversions, so own the tracking","A build stalls on people and permissions, not technology"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Salesforce","Apollo","Anthropic API","PredictLeads"],"posts_cited":19,"latest_post":"2026-10-09","similar":[{"id":"samuel-adeitan","url":"https://b2binfluencer.marketing/creators/samuel-adeitan/"},{"id":"bivas-kumar-roy","url":"https://b2binfluencer.marketing/creators/bivas-kumar-roy/"},{"id":"muhammad-anas-raza","url":"https://b2binfluencer.marketing/creators/muhammad-anas-raza/"}],"engagement":null},{"id":"shubham-goel","name":"Shubham Goel","url":"https://b2binfluencer.marketing/creators/shubham-goel/","markdown_url":"https://b2binfluencer.marketing/creators/shubham-goel.md","descriptor":"Shubham Goel is a company builder who co-founded Affinity, a CRM company, and says they are now building a new AI company. Goel also shares lessons from conversations with CIOs about enterprise AI adoption, governance, and technology change.","linkedin_followers":6765,"linkedin_url":"https://www.linkedin.com/in/shubham-goel-7b723419","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","startup","ai-governance","change-management","enterprise-ai-adoption"],"audiences":[],"verdict":"Shubham Goel is most useful for enterprise AI adoption and governance content from CIO conversations.","best_for":"Enterprise software brands targeting IT and AI adoption leaders for interview-led content partnerships.","not_for":"Consumer fintech reach campaigns measured by follower count or broad brand awareness.","takeaways":["A team builds an app in two days but waits two weeks to ship.","A CIO's toaster method pairs enthusiasts with eager learners and gives late adopters tested examples.","A lead-scoring process had 17 customizations nobody could explain three years later."],"check_first":"Confirm audience demographics and engagement results for comparable CIO-conversation posts before budgeting.","main_ideas":["Building AI faster does not mean companies can put it to work faster","Adoption works better when people get different kinds of help","Organizational complexity can become process debt","AI depends on the systems and context behind the interface"],"partnership_formats":[],"partnership_url":null,"brands":["Affinity","maketheharlemshake.com","Salesforce","Anthropic"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"vernon-keenan","url":"https://b2binfluencer.marketing/creators/vernon-keenan/"},{"id":"felix-markman","url":"https://b2binfluencer.marketing/creators/felix-markman/"},{"id":"adam-mansfield","url":"https://b2binfluencer.marketing/creators/adam-mansfield/"}],"engagement":null},{"id":"sharron-crawford-corle","name":"Sharron Crawford Corle","url":"https://b2binfluencer.marketing/creators/sharron-crawford-corle/","markdown_url":"https://b2binfluencer.marketing/creators/sharron-crawford-corle.md","descriptor":"Sharron Crawford Corle writes about learning and development, including how organizations design workplace learning, develop leaders, and use AI while preserving human judgment. They draw on more than 20 years in learning and development, as they state in their posts.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sharroncorle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sharron-crawford-corle.webp","topics":["artificial-intelligence","leadership","leadership-development","learning-and-development"],"audiences":[],"verdict":"They are most useful for reframing L&D operating choices, including what to protect, improve, combine, or retire.","best_for":"A consultancy or campaign seeking thought leadership on rethinking L&D operating models.","not_for":"A learning technology or AI skills vendor demand generation campaign with demos and lead capture.","takeaways":["L&D is far better at adding than retiring, so portfolios accumulate and consume capacity.","Subtraction uses four decisions before planning: Protect, Improve, Combine, Retire.","AI can reproduce artifacts of expertise, not judgment built from years of designing learning."],"check_first":"Confirm availability, deliverables, pricing, disclosure terms, and audience roles relevant to the campaign.","main_ideas":["L&D is far better at adding than retiring","Subtraction is a planning discipline with four named decisions","AI can reproduce the artifacts of expertise, not the judgment behind them","When AI produces the visible work, what counts as leadership changes","AI is both an identity threat and an opportunity; the answer is the same"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"kieran-gilmurray","url":"https://b2binfluencer.marketing/creators/kieran-gilmurray/"},{"id":"shahid-ahmed-st","url":"https://b2binfluencer.marketing/creators/shahid-ahmed-st/"},{"id":"nicole-stephens","url":"https://b2binfluencer.marketing/creators/nicole-stephens/"}],"engagement":null},{"id":"penny-hopkinson","name":"Penny Hopkinson","url":"https://b2binfluencer.marketing/creators/penny-hopkinson/","markdown_url":"https://b2binfluencer.marketing/creators/penny-hopkinson.md","descriptor":"Penny Hopkinson develops operations manuals and related tools to help franchisors and multi-site businesses capture know-how, support consistent work across locations, and reduce reliance on a single person for answers.","linkedin_followers":3300,"linkedin_url":"https://www.linkedin.com/in/pennyhopkinson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/penny-hopkinson.webp","topics":["artificial-intelligence","startup","founder-dependency"],"audiences":[],"verdict":"Penny Hopkinson is most useful for operations manuals and franchise consistency for multi-site businesses.","best_for":"Franchisors and multi-site clients needing co-branded operations-manual frameworks and adoption tools.","not_for":"Consumer wellness or sleep apps seeking paid short-form video sponsorship.","takeaways":["Operations manuals should be living documents, not filed away after approval.","Manual Magic AI drafts and checks operational knowledge with human review.","Founder dependency is a business-design problem; legacy means the business no longer needs you."],"check_first":"Ask for audience data and verify Claromentis feature claims and Manual Magic AI data terms.","main_ideas":["Operations manuals are the discipline; they should be living documents","Approval begins a manual's working life; it doesn't end it","AI in franchising should be private, trained on the client's own material and always reviewed by a human","Founder dependency is a business-design problem; legacy means the business no longer needs you","A business book is a powerful marketing tool — if used deliberately"],"partnership_formats":["Co-authored thought-leadership features","Technology co-sell partnership","Book-centred authority work","Speaking, workshops, and podcast appearances","Framework engagement for multi-site clients"],"partnership_url":null,"brands":["Manual Magic AI","Claromentis","Rethink Press","XPR Consulting","Champneys Spas and Clubs","MSP News Global"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"abi-spencer","name":"Abi Spencer","url":"https://b2binfluencer.marketing/creators/abi-spencer/","markdown_url":"https://b2binfluencer.marketing/creators/abi-spencer.md","descriptor":"Abi Spencer is a PR and content marketing business founder and editor of Commerce Voice, a publication covering people, technology and trends in retail and hospitality.","linkedin_followers":4400,"linkedin_url":"https://www.linkedin.com/in/abispencer","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","content-marketing","customer-experience","retail-technology"],"audiences":[],"verdict":"Abi Spencer is most useful for practical retail and hospitality commentary on AI, data, adoption and PR.","best_for":"Retail technology or commerce brands needing expert commentary, event takeaways and PR advice.","not_for":"Consumer product promotion, sponsored social posts, discount codes or broad consumer reach campaigns.","takeaways":["Retail and hospitality are the same conversation, so cover them together.","Commentary needs an actual opinion behind it, not safe generalities or jargon.","AI must earn its place through data, business case and adoption."],"check_first":"Confirm audience demographics, engagement and whether they offer sponsorship or paid partnership formats.","main_ideas":["Retail and hospitality are the same conversation, so cover them together","Commentary needs an actual opinion behind it","AI has to earn its place through data, business case and adoption","Automation should take repetitive work off people, not replace them","AI is only as good as the customer data and brand voice behind it"],"partnership_formats":[],"partnership_url":null,"brands":["ASPR - PR & Content Marketing","Commerce Voice","Patchworks"],"posts_cited":19,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"olga-bondareva","name":"Olga Bondareva","url":"https://b2binfluencer.marketing/creators/olga-bondareva/","markdown_url":"https://b2binfluencer.marketing/creators/olga-bondareva.md","descriptor":"Olga Bondareva works in B2B marketing at ModumUp, an AI-native agency. Bondareva's work focuses on helping businesses build buyer trust through social selling, communities, thought leadership and partnerships.","linkedin_followers":16698,"linkedin_url":"https://www.linkedin.com/in/olgabond","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/olga-bondareva.webp","topics":["artificial-intelligence","content-marketing","account-based-marketing","b2b-content-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Olga Bondareva is most useful for building buyer trust through social selling, communities and partnerships.","best_for":"Enterprise software vendors with long sales cycles wanting several-quarter LinkedIn trust programs.","not_for":"Consumer brands wanting single sponsored posts measured on reach and installs.","takeaways":["A two year social selling case reported 4,364 target contacts and 36 sales qualified leads.","Bondareva treats trust building as relationships, own authority and borrowed authority.","They advise judging social selling by pipeline over years, not quarters."],"check_first":"Confirm recent comparable program results, audience details and measurement expectations.","main_ideas":["Trust is scarce; content is no longer the constraint","Buyers decide in private channels, putting the community at the centre","Judge social selling by pipeline and give it years, not quarters","Put procurement and bidder networks in the plan","Named AI agents run the agency, with rules for citing sources"],"partnership_formats":["B2B Marketing Leaders community and podcast","TRUST annual online conference","Client programs through ModumUp"],"partnership_url":null,"brands":["ModumUp","B2B Marketing Leaders","TRUST"],"posts_cited":18,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"dario-zannoni","name":"Dario Zannoni","url":"https://b2binfluencer.marketing/creators/dario-zannoni/","markdown_url":"https://b2binfluencer.marketing/creators/dario-zannoni.md","descriptor":"Dario Zannoni shares practical analysis of Google Ads and Meta Ads, including ecommerce campaigns, lead generation, conversion tracking, and ways to improve lead quality.","linkedin_followers":4220,"linkedin_url":"https://www.linkedin.com/in/dariozannoni","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dario-zannoni.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","lead-generation","google-ads","conversion-tracking","performance-max"],"audiences":["ecommerce-marketers","performance-marketers"],"verdict":"Dario Zannoni is most useful for practical technical explainers on Google Ads and Meta Ads lead quality and conversion tracking.","best_for":"A B2B adtech company wanting practitioner content on lead-quality optimization for lead-generation marketers.","not_for":"Consumer-facing brand-awareness campaigns wanting paid partnerships, published rates, guaranteed audience, or disclosed terms.","takeaways":["Meta performance goal may improve lead quality but reduce lead volume.","Meta advertisers can share lead-quality updates through Google Sheets; a CRM connection is still useful.","Google's AI image tools have limited product selection control, less useful for very large catalogs."],"check_first":"Confirm audience composition, engagement data, rates, and partnership terms before contacting them.","main_ideas":["Lead quality can improve without a CRM, but the tradeoff is lower volume","Read the documentation, test the setting, and say what is still unknown","Extra conversion signals can help Smart Bidding, but only if the main goal stays clean","Campaign structure can cut out erratic placements","Convenience in tracking implementation is not the same as performance"],"partnership_formats":[],"partnership_url":null,"brands":["Google","Meta","Smarter Ecommerce GmbH (smec)"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"md-kamrul-islam-akash","url":"https://b2binfluencer.marketing/creators/md-kamrul-islam-akash/"},{"id":"aman-jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/"},{"id":"sobia-irum","url":"https://b2binfluencer.marketing/creators/sobia-irum/"}],"engagement":null},{"id":"tim-clark","name":"Tim Clark","url":"https://b2binfluencer.marketing/creators/tim-clark/","markdown_url":"https://b2binfluencer.marketing/creators/tim-clark.md","descriptor":"Tim Clark writes about brand journalism: helping companies turn expert knowledge, customer experience and industry events into useful stories that build trust and support business goals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tim-clark-brand-journalism","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tim-clark.webp","topics":["leadership","content-marketing","content-strategy"],"audiences":[],"verdict":"Tim Clark is most useful for building brand journalism programs that turn expert and customer knowledge into credible editorial stories.","best_for":"It fits B2B software brands wanting a contributor-led brand journalism program judged on trust and pipeline.","not_for":"It is not for paid creator campaigns needing rate cards, audience guarantees, disclosure terms, or short-form video.","takeaways":["Serve subject-matter experts as contributors rather than managing them or assigning content.","Measure editorial success by business outcomes, not publication volume.","Treat customer stories as proof, focused on the customer's problem, journey and outcome."],"check_first":"Ask for recent audience demographics by job function, industry, seniority and results from more than one campaign.","main_ideas":["Serve the experts who contribute; do not manage them","Measure editorial success by business outcomes","Treat customer stories as proof, not decoration","Publish into disruptions to answer what people are already asking","Make the brand connection emerge from a real business problem"],"partnership_formats":[],"partnership_url":null,"brands":["SAP","Forbes","Weber"],"posts_cited":18,"latest_post":"2026-08-22","similar":[],"engagement":null},{"id":"ian-ure","name":"Ian Ure","url":"https://b2binfluencer.marketing/creators/ian-ure/","markdown_url":"https://b2binfluencer.marketing/creators/ian-ure.md","descriptor":"Ian Ure writes about programme control and delivery, focusing on how leaders can spot operational problems early, test progress against evidence, and act before delays, rework or lost value grow. Ian Ure also comments on cybersecurity, artificial intelligence and digital transformation.","linkedin_followers":2179,"linkedin_url":"https://www.linkedin.com/in/ian-ure-6777648","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ian-ure.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","agentic-ai","digital-transformation","post-quantum-cryptography"],"audiences":["security-leaders"],"verdict":"Useful for programme-control advice on spotting delivery problems early and turning signals into action.","best_for":"A consultancy or engineering firm seeking a programme-control advisor for delivery-heavy work.","not_for":"An enterprise AI or financial-services AI vendor seeking a practitioner case study and paid reach.","takeaways":["Programme control means action, not more reporting.","Walk the work and ask the role that holds the truth.","For AI, governance and trust are the constraint, not the model."],"check_first":"Confirm examples of signature work and audience engagement data before committing budget.","main_ideas":["Programme control means action, not more reporting","Walk the work and ask the role that holds the truth","Measurement theatre: digital value is earlier truth, not activity","For AI, governance and trust are the constraint, not the model","Prepare now for threats that arrive later and run through physical infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["Arctic Wolf","RavenPack"],"posts_cited":14,"latest_post":"2026-09-08","similar":[],"engagement":null},{"id":"melanie-goodman","name":"Melanie Goodman","url":"https://b2binfluencer.marketing/creators/melanie-goodman/","markdown_url":"https://b2binfluencer.marketing/creators/melanie-goodman.md","descriptor":"Melanie Goodman is a LinkedIn consultant who helps professionals and businesses use profiles and content to build visibility and attract clients.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/melaniegoodman-training-marketing-employeeadvocacy","youtube_url":null,"photo_url":null,"topics":["content-marketing"],"audiences":["business-owners"],"verdict":"Useful for helping professional services firms link LinkedIn visibility and fee conversations to business outcomes.","best_for":"Professional services firms wanting consultant visibility and better fee and payment conversations on LinkedIn.","not_for":"Consumer brands or paid creator sponsorship campaigns, especially short-form video for younger buyers.","takeaways":["Steady repeatable posts can matter more than a handful of viral hits.","LinkedIn profile writing is where fee conversations start.","Lead magnets need acquisition layers, not just a download button."],"check_first":"Ask for client references and verify audience demographics before committing budget.","main_ideas":["Viral posts are not a strategy; the repeatable middle is","Choose formats and opening lines for repeatable attention","A LinkedIn profile is where fee conversations start","Getting paid up front should be a standard business habit","Lead magnets need acquisition layers, not just a download button"],"partnership_formats":[],"partnership_url":null,"brands":["Vanessa Ugatti"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"steve-evans","name":"Steve Evans","url":"https://b2binfluencer.marketing/creators/steve-evans/","markdown_url":"https://b2binfluencer.marketing/creators/steve-evans.md","descriptor":"Steve Evans shares and promotes GemDT Limited’s engineering-software work, including CAD and PLM tools for finding duplicate parts and 3D-model-based support for aircraft maintenance, repair and overhaul.","linkedin_followers":2050,"linkedin_url":"https://www.linkedin.com/in/steve-evans-6658633","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for technical explainers and business cases on CAD, PLM, digital thread and aerospace MRO.","best_for":"Legacy-aircraft MRO software vendors needing technical content on digital thread and 3D maintenance.","not_for":"Consumer technology or lifestyle brands seeking broad-reach short-form video sponsorship with discount offers.","takeaways":["Digitising 1,211 Hawk 1:1 loft drawings into a 3D model supports spare parts and repair.","Finding duplicate CAD parts by geometry, not filenames, can reduce drawings and purchasing records.","The digital thread in MRO connects design, manufacturing and field-maintenance data."],"check_first":"Confirm LinkedIn analytics and any partnership or sponsorship formats before contacting them.","main_ideas":["Search parts by shape to prevent unnecessary redesign","Connect maintenance data to the asset’s engineering history","Preserve original geometry when bringing legacy aircraft into 3D"],"partnership_formats":[],"partnership_url":null,"brands":["GemDT Limited","Magic Leap","ShapeSpace","BAE Systems"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"mark-gibson","name":"Mark Gibson","url":"https://b2binfluencer.marketing/creators/mark-gibson/","markdown_url":"https://b2binfluencer.marketing/creators/mark-gibson.md","descriptor":"Mark Gibson writes about helping B2B and cybersecurity businesses explain why customers buy, build stronger go-to-market plans, and equip channel partners to sell around buyers’ business problems.","linkedin_followers":9773,"linkedin_url":"https://www.linkedin.com/in/rmarkgibson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-gibson.webp","topics":["cybersecurity"],"audiences":["b2b-saas-leaders"],"verdict":"Mark Gibson helps B2B and cybersecurity brands explain why customers buy and make that usable in sales.","best_for":"Cybersecurity vendors selling through resellers that want partners to open with buyer problems.","not_for":"Consumer or lifestyle brands seeking broad reach, or pure product feature launches.","takeaways":["Channel sellers narrow over a hundred cybersecurity products to a few they can explain without slides.","Centrify and CDW sellers practised a Zero Trust story through whiteboard drawing and role-play.","Two acquired companies had customers who bought for different reasons, so one unified message confused both."],"check_first":"Confirm audience composition and recent results for comparable posts before committing budget.","main_ideas":["Give channel partners a risk story they can use without a specialist","Start the message with the buyer’s reason to look","Record why customers buy before unifying a merged company’s message","Treat the reason customers buy as an asset that must survive its people","Use customer evidence to test assumptions about growth and durability"],"partnership_formats":[],"partnership_url":null,"brands":["Shift90 Partners","Centrify","CDW UK","Infosecurity Europe","Zero Networks"],"posts_cited":18,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"suresh-sethi","name":"Suresh Sethi","url":"https://b2binfluencer.marketing/creators/suresh-sethi/","markdown_url":"https://b2binfluencer.marketing/creators/suresh-sethi.md","descriptor":"Suresh Sethi is an operations management and operations research scholar. Sethi's work applies mathematical modeling, optimization, and control to complex systems, including manufacturing and supply chains.","linkedin_followers":6037,"linkedin_url":"https://www.linkedin.com/in/sethisuresh","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","supply-chain-management"],"audiences":[],"verdict":"Suresh Sethi is most useful for expert-led technical briefings on stochastic supply chain and manufacturing decision models.","best_for":"Technology consulting firms needing a subject matter expert for manufacturer or logistics uncertainty projects.","not_for":"Business software vendors seeking paid short-form video, sponsored endorsements, or broad professional signups.","takeaways":["Hierarchical decomposition breaks large systems into subproblems and combines their solutions.","Uncertainty about learning speed changes manufacturer and retailer strategic interaction over time.","Posts cover building research capacity, doctoral training, and operations research absorbing AI."],"check_first":"Confirm audience demographics, engagement rates, comparable placements, and employer seniority breakdowns.","main_ideas":["Decompose complex problems rather than solve them whole","Model uncertainty about learning and rival behavior","Research strength grows from people and sustained institutional choices","Lasting contributions are relationships and ideas passed to the next generation","Operations research should keep absorbing AI, analytics, and sustainability"],"partnership_formats":[],"partnership_url":null,"brands":["University of Texas at Dallas","Birkhäuser Boston","Springer"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ruben-corona","name":"Ruben Corona","url":"https://b2binfluencer.marketing/creators/ruben-corona/","markdown_url":"https://b2binfluencer.marketing/creators/ruben-corona.md","descriptor":"Ruben Corona writes about B2B sales leadership and revenue growth, including sales hiring and compensation, pipeline management, and using AI for sales intake and presales.","linkedin_followers":21111,"linkedin_url":"https://www.linkedin.com/in/ruben-corona-0b73661","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ruben-corona.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","go-to-market-strategy","sales-compensation"],"audiences":["sales-leaders"],"verdict":"They are most useful for executive-facing thought leadership on AI sales intake, sales compensation, hiring, and pipeline.","best_for":"B2B sales consulting firms selling AI-assisted sales intake or revenue operations advisory for executive webinars and articles.","not_for":"Entry-level sales training for junior sellers or SDRs needing cold-call scripts and daily prospecting lessons.","takeaways":["Slow inbound response quietly pays competitors with your marketing budget.","Senior sellers spend most of the day not selling, and pipeline coverage suffers.","Underpaying revenue roles buys turnover, not savings."],"check_first":"Confirm recent results on comparable AI-triage or sales-compensation content and audience data by role.","main_ideas":["Slow inbound response quietly pays competitors with your marketing budget","Senior sellers spend most of the day not selling, and pipeline coverage suffers","Underpaying revenue roles buys turnover, not savings","Technical founders hire sales leaders on pedigree and lose the revenue war","A product win is enough to start; a failed sales hire is the hire's fault, not timing"],"partnership_formats":[],"partnership_url":null,"brands":["SignalFire","Gong","Grow Zoon"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"david-bush","name":"David Bush","url":"https://b2binfluencer.marketing/creators/david-bush/","markdown_url":"https://b2binfluencer.marketing/creators/david-bush.md","descriptor":"David Bush helps business owners build repeatable business development systems that connect prospecting, outreach, follow-up, content, CRM, automation and human support.","linkedin_followers":9313,"linkedin_url":"https://www.linkedin.com/in/david-a-bush","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-bush.webp","topics":["sales","startup","lead-generation","business-development","founder-led-sales"],"audiences":["small-business-owners","b2b-founders"],"verdict":"David Bush is most useful for practical explanations of repeatable business development systems for founder-led companies.","best_for":"This fits B2B professional services firms commissioning teaching content on founder-led sales pipelines and repeatable systems.","not_for":"A poor fit is product-first tool sponsorships needing independent endorsement of one prospecting or outreach tool.","takeaways":["Scattered activity is the problem, not one individual business development tactic.","Founder-led selling runs into time and cost limits when other demands compete.","Check direction before spending another dollar; tools without direction can increase wasted effort."],"check_first":"Confirm David Bush promotes BDR.ai, and ask for audience analytics and comparable post results.","main_ideas":["Scattered activity is the problem, not the individual tactic","Founder-led selling runs into a time and cost wall","Check the direction before spending another dollar","Automation handles speed and consistency; people handle judgment","Knowledge held in one person’s head is a business risk"],"partnership_formats":[],"partnership_url":null,"brands":["BDR.ai"],"posts_cited":13,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"paul-lipman","name":"Paul Lipman","url":"https://b2binfluencer.marketing/creators/paul-lipman/","markdown_url":"https://b2binfluencer.marketing/creators/paul-lipman.md","descriptor":"Paul Lipman is a recruiter who works on hiring revenue leaders and enterprise technology sales talent, including sales executives and rainmakers for VARs and channel partners.","linkedin_followers":18338,"linkedin_url":"https://www.linkedin.com/in/paullipman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-lipman.webp","topics":["artificial-intelligence","sales","recruiting","sales-compensation"],"audiences":["sales-leaders","job-seekers","recruiters"],"verdict":"Most useful for recruiting market commentary on revenue and channel sales talent strategy.","best_for":"B2B sales recruiting firms wanting 2026 revenue-talent thought leadership or advisory work.","not_for":"Enterprise tech vendors seeking hands-on implementation content or guaranteed IT operations reach.","takeaways":["Best sales hires are gone before the budget is approved.","Enterprise deals stall because the technical case never becomes a financial one.","Channel sales roles are being rebuilt around tariffs, power, and compliance."],"check_first":"Confirm audience seniority, industry, location, and recent post engagement before contacting them.","main_ideas":["The best sales hires are gone before the budget is approved","Enterprise deals stall because the technical case never becomes a financial one","Channel sales roles are being rebuilt around tariffs, power and compliance","Career security comes from marketability, not loyalty","Compensation design is what makes rainmakers move"],"partnership_formats":[],"partnership_url":null,"brands":["Quil","CoRecruit"],"posts_cited":19,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"james-allen-regenor","name":"James Allen Regenor","url":"https://b2binfluencer.marketing/creators/james-allen-regenor/","markdown_url":"https://b2binfluencer.marketing/creators/james-allen-regenor.md","descriptor":"James Allen Regenor is an author and technology commentator who writes about artificial intelligence, quantum computing, blockchain, and data assurance, including their use in defense and aerospace. Regenor also writes about how emerging technology can support teaching and personalized learning.","linkedin_followers":30657,"linkedin_url":"https://www.linkedin.com/in/james-allen-regenor-col-usaf-ret-44732a10","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","post-quantum-cryptography"],"audiences":[],"verdict":"Technical commentary on data assurance, quantum, AI, blockchain, defense aerospace logistics, and education technology.","best_for":"Defense technology company seeking technical conversation about quantum-resistant data assurance for aerospace logistics, including QuDEFENSE.","not_for":"K-12 edtech campaigns needing classroom-tested teaching resources or practitioner commentary.","takeaways":["Security protects systems; data assurance protects decisions.","Quantum, AI, and blockchain are colliding, and trusted data is the hinge.","QuDEFENSE is presented as a fielded data-assurance layer for aerospace and defense logistics."],"check_first":"Confirm commercial terms, inquiry route, and recent post-level reach and audience composition.","main_ideas":["Security protects systems; data assurance protects decisions","Quantum, AI, and blockchain are colliding, and trusted data is the hinge","Post-quantum migration is a present defense requirement, not a future study","QuDEFENSE is presented as a fielded data-assurance layer for aerospace and defense logistics","Policy and modernization moves are opportunities to harden data, not just connect systems"],"partnership_formats":[],"partnership_url":null,"brands":["VeriTX","IBM","Air Force Sustainment Center"],"posts_cited":20,"latest_post":"2026-10-04","similar":[{"id":"chaitanya-challa","url":"https://b2binfluencer.marketing/creators/chaitanya-challa/"},{"id":"robert-bimm","url":"https://b2binfluencer.marketing/creators/robert-bimm/"},{"id":"michael-harvey","url":"https://b2binfluencer.marketing/creators/michael-harvey/"}],"engagement":null},{"id":"paul-dsouza","name":"Paul D'Souza","url":"https://b2binfluencer.marketing/creators/paul-dsouza/","markdown_url":"https://b2binfluencer.marketing/creators/paul-dsouza.md","descriptor":"Paul D'Souza works with business owners and industrial companies on improving operations, sales and revenue, and preparing businesses to run with less dependence on their owners. His posts focus on applying AI, digital twins, and Lean Six Sigma to those challenges.","linkedin_followers":19819,"linkedin_url":"https://www.linkedin.com/in/pauldsouza","youtube_url":"https://www.youtube.com/channel/UC6nyTx7-F0POselfnvS6XEA","photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-dsouza.webp","topics":["artificial-intelligence","sales","cybersecurity","revenue-operations","agentic-ai","manufacturing-operations"],"audiences":["sales-leaders","manufacturing-leaders","business-owners"],"verdict":"Paul D'Souza is useful for practical frameworks on AI, digital twins and Lean Six Sigma in industrial operations.","best_for":"A manufacturing technology brand targeting plant, operations and continuous-improvement leaders with co-branded content.","not_for":"A direct-to-consumer brand seeking short-video product campaigns measured on consumer reach.","takeaways":["Automating a broken process only produces faster waste.","Task automation follows a script, while agentic AI is given a goal.","A business that lives in the owner's head is worth little."],"check_first":"Ask for independent validation of projected outcomes and current audience analytics.","main_ideas":["Automating a broken process only produces faster waste","A process improvement cycle measured in weeks is already too slow","Task automation follows a script; agentic AI is given a goal","A business that lives in the owner's head is worth little","Fix the quality of the revenue before automating anything"],"partnership_formats":[],"partnership_url":null,"brands":["The D'Souza Group","DataviCloud","Enterprise Minds, Inc","Lean Six Sigma Institute","Founder Institute","QuantumStack Investing"],"posts_cited":26,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"arnaud-cl-ment","name":"Arnaud Clément","url":"https://b2binfluencer.marketing/creators/arnaud-cl-ment/","markdown_url":"https://b2binfluencer.marketing/creators/arnaud-cl-ment.md","descriptor":"Arnaud Clément writes about payments, digital identity, AI and cybersecurity, with a focus on what these changes mean for banks and financial services in Luxembourg and Europe.","linkedin_followers":9060,"linkedin_url":"https://www.linkedin.com/in/arnaud-cl%C3%A9ment-","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-adoption"],"audiences":[],"verdict":"Useful for explaining payments, digital identity, AI and cybersecurity shifts to Luxembourg and European financial services audiences.","best_for":"Luxembourg fintech or financial-services firm wanting a keynote or thought-leadership article, not an advertorial.","not_for":"Consumer payments or shopping app targeting under-35s across Europe wanting high-volume short-form video with measured reach.","takeaways":["Payments, identity and trust are merging, with Luxembourg as the test market.","The defender’s clock went negative: a tempo problem, not a talent problem.","AI makes code abundant, putting verification and domain awareness at the bottleneck."],"check_first":"Confirm audience breakdown and a bookable paid-partnership format before contacting them.","main_ideas":["Payments, identity and trust are merging, with Luxembourg as the test market","The danger lies in accumulated leaked data, not any single breach","The defender’s clock went negative: a tempo problem, not a talent problem","AI makes code abundant, putting verification — and domain awareness — at the bottleneck","Luxembourg needs both corporate and startup AI; cheap tokens are not the real banking cost"],"partnership_formats":[],"partnership_url":null,"brands":["Wero","EUDI Wallet","Luxembourg House of Cybersecurity"],"posts_cited":13,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"sam-szuchan","name":"Sam Szuchan","url":"https://b2binfluencer.marketing/creators/sam-szuchan/","markdown_url":"https://b2binfluencer.marketing/creators/sam-szuchan.md","descriptor":"Sam Szuchan writes about how shared stories and cultural frameworks shape work, markets, and society, using historical and contemporary examples.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/samuel-szuchan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-szuchan.webp","topics":[],"audiences":[],"verdict":"Useful for talks or workshops on narrative framing and cultural shifts for strategy audiences.","best_for":"A B2B strategy consultancy seeking a speaker or workshop lead on narrative framing and cultural shifts.","not_for":"A consumer brand product launch seeking paid posts, matched audience, and reach or conversion numbers.","takeaways":["Frames arrive before events and people often do not realize they are using them.","Taylor's stopwatch became a $10-a-month app.","Janesville's GM plant closed two days before Christmas 2008."],"check_first":"Confirm audience demographics, professional composition, and sources behind striking figures and historical claims.","main_ideas":["Frames arrive before the events","Frames outlive the conditions that produced them","Rational choices, collective trap","Culture is infrastructure, and it can be built on purpose","A layoff takes a script, not just a job"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sam-sharma","name":"Sam Sharma","url":"https://b2binfluencer.marketing/creators/sam-sharma/","markdown_url":"https://b2binfluencer.marketing/creators/sam-sharma.md","descriptor":"Sam Sharma writes about and works on AI transformation through Elevate AI Tech, with a focus on enterprise AI governance, security, and applying AI to business workflows, including ecommerce customer support.","linkedin_followers":8083,"linkedin_url":"https://www.linkedin.com/in/samsconsultant","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-sharma.webp","topics":["artificial-intelligence","ecommerce","leadership","seo","ai-search-visibility"],"audiences":["ecommerce-brands"],"verdict":"They are most useful for explaining enterprise AI governance and control choices for agents in business workflows.","best_for":"A B2B AI governance consultancy seeking thought leadership on agentic AI risk and controls.","not_for":"An ecommerce platform wanting proven conversion lifts from AI shopping assistants.","takeaways":["AI agents should be governed like digital workers, not productivity features.","Capability should not outrun controllability.","AI budgets have to prove business outcomes, not tools."],"check_first":"Ask for audience survey or follower demographics and recent comparable post performance.","main_ideas":["AI agents should be governed like digital workers, not productivity features","Capability should not outrun controllability","The most powerful AI may be the AI employees never touch","Organisations need one source of truth that every human and AI agent follows","AI budgets have to prove business outcomes, not tools"],"partnership_formats":[],"partnership_url":null,"brands":["Elevate AI Tech"],"posts_cited":18,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"ellora-coupe","name":"Ellora Coupe","url":"https://b2binfluencer.marketing/creators/ellora-coupe/","markdown_url":"https://b2binfluencer.marketing/creators/ellora-coupe.md","descriptor":"Ellora Coupe works in home retrofit and supports women in the sector through Her Retrofit Space, a community offering practical training, events and professional development. Coupe's posts also describe Her Own Space, which helps women homeowners make informed home-improvement decisions.","linkedin_followers":3410,"linkedin_url":"https://www.linkedin.com/in/elloracoupe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ellora-coupe.webp","topics":[],"audiences":[],"verdict":"Most useful for co-delivering practical retrofit training and CPD with a women-focused community in domestic retrofit.","best_for":"Retrofit training providers or accreditation bodies seeking co-branded carbon literacy or CPD sessions with women in domestic retrofit.","not_for":"Consumer brands wanting mass-reach homeowner awareness, impressions, follower growth or consumer lead volume.","takeaways":["Retrofit at Work series paired professional visibility with sessions on procurement, funding and bids.","Carbon assessment is most useful while designs can still change, comparing options in small-practice work.","One homeowner project combined insulation, air source heat pump, solar PV and underfloor heating."],"check_first":"Confirm community membership, session attendance, completion rates, and any audience survey data.","main_ideas":["Technical knowledge is not enough; confidence and visibility are part of the job","Women in retrofit need space, peers and continuing support","Carbon literacy should be a foundational retrofit skill, not an optional extra","Whole-house retrofit beats single-product fixes","The UK’s clean-heat challenge is now workforce capacity, so visibility matters"],"partnership_formats":["Supplier-led CPD for members","Co-branded accredited training cohorts","Expert demonstration sessions","Sponsored multi-part series","Careers and opportunity promotion"],"partnership_url":null,"brands":["Her Retrofit Space (CIC)","Her Own Space CIC","Springfield Partners Ltd","Lighthouse Sustainability Ltd","The Carbon Literacy Project","Partel"],"posts_cited":14,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sushil-barwal","name":"Sushil Barwal","url":"https://b2binfluencer.marketing/creators/sushil-barwal/","markdown_url":"https://b2binfluencer.marketing/creators/sushil-barwal.md","descriptor":"Sushil Barwal creates practical LinkedIn content about integrating AI automation with business systems, and improving eCommerce architecture and performance.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sushil-barwal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sushil-barwal.webp","topics":["artificial-intelligence","ecommerce"],"audiences":[],"verdict":"Sushil Barwal is most useful for practical LinkedIn posts on AI automation, eCommerce architecture, and site performance.","best_for":"A B2B eCommerce platform seeking expert posts for technical commerce buyers.","not_for":"A consumer DTC brand seeking on-camera lifestyle content or paid ambassador work.","takeaways":["Connect AI to existing systems instead of adding another standalone tool.","Use middleware, validation, and role-based access before AI actions reach production data.","Treat checkout query speed, script creep, and server rendering as revenue problems."],"check_first":"Ask for deployment results, audience data, rates, and availability.","main_ideas":["Connect AI to existing systems instead of adding another standalone tool","Treat security controls as part of AI automation","Look for repetitive operational work, not only productivity tasks","Choose eCommerce architecture based on a business’s growth needs","Treat site speed as part of the revenue experience"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"aamish-irfan","url":"https://b2binfluencer.marketing/creators/aamish-irfan/"},{"id":"himanshu-p","url":"https://b2binfluencer.marketing/creators/himanshu-p/"},{"id":"michal-windorpski","url":"https://b2binfluencer.marketing/creators/michal-windorpski/"}],"engagement":null},{"id":"max-sinclair","name":"Max Sinclair","url":"https://b2binfluencer.marketing/creators/max-sinclair/","markdown_url":"https://b2binfluencer.marketing/creators/max-sinclair.md","descriptor":"Max Sinclair works with Azoma on helping consumer brands improve product data and visibility in AI shopping tools such as Walmart Sparky, ChatGPT, and Google Shopping. Sinclair also shares industry analysis and speaks at ecommerce events.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/max-sinclair-ai","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","agentic-commerce","answer-engine-optimization"],"audiences":[],"verdict":"Max Sinclair is useful for understanding how AI shopping tools use product catalogue data.","best_for":"A CPG brand optimizing product data for AI shopping agents fits their posts.","not_for":"A self-serve creator sponsorship with fixed videos and guaranteed sales lift does not fit.","takeaways":["Agents can only recommend what they can read, so catalogue structure is the work","One clean catalogue compounds across ChatGPT, Gemini and Google Shopping","A three-stage map: answer engines, retailer assistants, personal agents"],"check_first":"Verify current Walmart and Google requirements and ask for platform documentation behind cited figures.","main_ideas":["Agents can only recommend what they can read, so catalogue structure is the work","One clean catalogue compounds across ChatGPT, Gemini and Google Shopping","Adoption claims are built from earnings calls and named executives","A three-stage map: answer engines, retailer assistants, personal agents","When agents buy, brand discovery moves from shelf placement to algorithmic preference"],"partnership_formats":[],"partnership_url":null,"brands":["Azoma","Element 5","Arla Foods","Salsify","The Digital Shelf Institute"],"posts_cited":20,"latest_post":"2026-10-08","similar":[{"id":"dani-goldman","url":"https://b2binfluencer.marketing/creators/dani-goldman/"},{"id":"guru-hariharan","url":"https://b2binfluencer.marketing/creators/guru-hariharan/"},{"id":"tom-shivers","url":"https://b2binfluencer.marketing/creators/tom-shivers/"}],"engagement":null},{"id":"doreen-gaturu","name":"Doreen Gaturu","url":"https://b2binfluencer.marketing/creators/doreen-gaturu/","markdown_url":"https://b2binfluencer.marketing/creators/doreen-gaturu.md","descriptor":"Doreen Gaturu provides virtual-assistant support for e-commerce operations and customer service, including order and inventory management, product listings, and customer inquiries. Their LinkedIn posts also discuss lead generation, cold-email outreach, and CRM follow-up.","linkedin_followers":1034,"linkedin_url":"https://www.linkedin.com/in/doreen-gaturu-044a38326","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/doreen-gaturu.webp","topics":["ecommerce","lead-generation","customer-retention"],"audiences":["shopify-store-owners"],"verdict":"Most useful for e-commerce virtual assistant support and operational fixes, not reach-based sponsorship.","best_for":"A Shopify store owner needing scaled operations, better retention, customer service support, and back-office relief.","not_for":"Campaigns buying reach, guaranteed audience composition, or verified performance claims without evidence.","takeaways":["Mismatched product images, missing details, and confusing collections can make customers abandon product pages.","Inventory errors can delay orders and lose customer trust.","Slow replies and missed updates can increase refunds and reduce repeat purchases."],"check_first":"Before contacting, confirm audience analytics, sponsorship package, and evidence for unaudited client sales figures.","main_ideas":["Growth stalls in the back office, not the sales funnel","The buying experience after checkout decides whether customers come back","A hard-to-find return policy loses sales before support ever hears about it","Catalogue and inventory errors are conversion problems, not admin chores","Hiring support is framed as a growth decision, with the return spelled out"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify"],"posts_cited":19,"latest_post":"2026-09-17","similar":[{"id":"zeeshan-mukhtar","url":"https://b2binfluencer.marketing/creators/zeeshan-mukhtar/"},{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"safeer-ali","url":"https://b2binfluencer.marketing/creators/safeer-ali/"}],"engagement":null},{"id":"giovanni-rodriguez","name":"Giovanni Rodriguez","url":"https://b2binfluencer.marketing/creators/giovanni-rodriguez/","markdown_url":"https://b2binfluencer.marketing/creators/giovanni-rodriguez.md","descriptor":"Giovanni Rodriguez works in e-commerce business development and writes and consults on marketing for industrial technology companies. Their posts focus on making business messaging more specific to buyers and explaining how marketing can address real customer problems.","linkedin_followers":2273,"linkedin_url":"https://www.linkedin.com/in/giovanni-rodriguez-sj","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/giovanni-rodriguez.webp","topics":["ecommerce","content-marketing"],"audiences":["b2b-marketers"],"verdict":"Giovanni Rodriguez is most useful for practical, example-led advice on specific B2B industrial technology messaging.","best_for":"A B2B marketing agency or industrial technology brand needing sharper conversion-focused messaging.","not_for":"A B2B software company needing sponsored posts, video, large measurable practitioner audience, or reach reporting.","takeaways":["Name the cost, not the problem, so buyers see the real consequence.","Use three filters before content goes live: precise problem, real cost, obvious next step.","Publish how you think and give prospects five to seven evaluation criteria."],"check_first":"Confirm current audience data, sponsorship terms, rates, and whether video or longer articles exist.","main_ideas":["Name the cost, not the problem","Three filters before anything goes live","Publish how you think, not what you deliver","A guarantee is a metric, a deadline, and a consequence","Bonuses should remove weight from the decision"],"partnership_formats":[],"partnership_url":null,"brands":["Emery Jensen Distribution","Illinois Chamber of Commerce"],"posts_cited":15,"latest_post":"2026-09-29","similar":[{"id":"jay-byam","url":"https://b2binfluencer.marketing/creators/jay-byam/"},{"id":"william-edwards","url":"https://b2binfluencer.marketing/creators/william-edwards/"},{"id":"salman-munir","url":"https://b2binfluencer.marketing/creators/salman-munir/"}],"engagement":null},{"id":"paige-p","name":"Paige P.","url":"https://b2binfluencer.marketing/creators/paige-p/","markdown_url":"https://b2binfluencer.marketing/creators/paige-p.md","descriptor":"Paige P. is a recruiter who shares WillScot job openings and practical advice for candidates on communicating their value in interviews.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/paigepyperdunshee","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paige-p.webp","topics":["sales","recruiting","product-management","sales-enablement","talent-acquisition","employer-branding"],"audiences":["job-seekers","hiring-managers","recruiters"],"verdict":"Paige P. is most useful for concise candidate interview communication advice from a recruiter perspective.","best_for":"Recruiting-software or employer-branding campaigns needing a practitioner voice on candidate communication and interviewing.","not_for":"Enterprise cybersecurity campaigns needing independent technical authority on governance or exposure management.","takeaways":["Interview answers should describe challenge, actions, and measurable outcome, not job duties.","Strong candidates told stories, connected experience to the role, and asked thoughtful questions.","Recruiting is described as a relationship business, not a matching process."],"check_first":"Confirm audience makeup and recent results on comparable candidate-facing posts.","main_ideas":["Interview answers should describe outcomes, not job duties","Story, connection, and curiosity are the habits that produce interview traction","Recruiting is a relationship business, not a matching process","A role post should define the job before selling it","A second register: relaying corporate and technology marketing"],"partnership_formats":[],"partnership_url":null,"brands":["WillScot","Ivanti","Wavelink"],"posts_cited":26,"latest_post":"2026-10-09","similar":[{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"},{"id":"daryn-edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/"},{"id":"steven-mostyn","url":"https://b2binfluencer.marketing/creators/steven-mostyn/"}],"engagement":null},{"id":"don-brett","name":"Don Brett","url":"https://b2binfluencer.marketing/creators/don-brett/","markdown_url":"https://b2binfluencer.marketing/creators/don-brett.md","descriptor":"Don Brett shares practical analysis of eCommerce and retail for consumer-goods businesses, including marketplace strategy, digital growth, social commerce, and retail media. Brett also identifies with Pattern, The CPG View podcast, and the Retail eCommerce Club.","linkedin_followers":48055,"linkedin_url":"https://www.linkedin.com/in/donbrett","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/don-brett.webp","topics":["artificial-intelligence","ecommerce","leadership","ai-adoption","social-commerce"],"audiences":[],"verdict":"Don Brett is most useful for turning eCommerce and retail data into practical decisions for consumer-goods businesses.","best_for":"A marketplace services firm, retail media network, or eCommerce consultancy wanting analysis for retail and CPG practitioners.","not_for":"Consumer product launches needing creator-led demand, product demos, live selling, affiliate codes, or paid shopper placements.","takeaways":["Third-party Amazon sales grew faster across five categories, but food unit growth ran the other way.","Track digital growth separately from a retailer's total growth before setting investment.","Use social commerce to test demand and build a path to retail."],"check_first":"Confirm audience demographics and whether a sponsorship policy, rate card, or media kit exists.","main_ideas":["Track digital growth separately from a retailer’s total growth","Choose an Amazon operating model by category, not by slogan","Judge Amazon grocery by the behavior it can create beyond grocery","Use social commerce to test demand and build a path to retail","Build AI advantage through faster organizational learning"],"partnership_formats":[],"partnership_url":null,"brands":["Pattern","NielsenIQ","The CPG View","Retail eCommerce Club","The Retail Media View"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"aiman-asalm","name":"Aiman Asalm","url":"https://b2binfluencer.marketing/creators/aiman-asalm/","markdown_url":"https://b2binfluencer.marketing/creators/aiman-asalm.md","descriptor":"Aiman Asalm develops founder-led content for businesses. The posts describe research-led content strategy and writing: learning a client's market, finding ideas that fit their expertise, and turning existing material and founder input into posts that sound like the founder.","linkedin_followers":6318,"linkedin_url":"https://www.linkedin.com/in/aiman-aslam1998","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aiman-asalm.webp","topics":["startup","content-marketing","content-strategy"],"audiences":[],"verdict":"Aiman Asalm is most useful for research-led founder content that turns a founder's expertise and client evidence into posts.","best_for":"B2B content or marketing agencies needing a founder-led content system for agency-owner clients.","not_for":"Consumer e-commerce brands seeking paid sponsored placements, rate cards, guaranteed impressions, or a proven distribution channel.","takeaways":["Generic content does not support an agency moving from $2,000 monthly to $180,000 annual contracts.","The five-step process covers niche understanding, winning formats, content fit, one idea per post, tone editing.","Founder involvement can be one interview a month, a shared wins page, and weekly review."],"check_first":"Ask for recent post-level impressions, engagement, and documented audience data for comparable topics and formats.","main_ideas":["Positioning only counts when the content proves it","Speed comes from process and subject study, not from AI","Founder involvement should be small, scheduled, and structured","Pick one idea and test it publicly until it becomes yours","Specialists beat a growing service menu"],"partnership_formats":[],"partnership_url":null,"brands":["pb+j | Top-Rated DTC Growth Agency","Good Subscription Agency"],"posts_cited":16,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"violetta-m","name":"Violetta M.","url":"https://b2binfluencer.marketing/creators/violetta-m/","markdown_url":"https://b2binfluencer.marketing/creators/violetta-m.md","descriptor":"Violetta Madej shares practical guidance for small businesses on cybersecurity, AI governance, technology risk, and improving business systems and workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/violetta-madej","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":["small-business-owners","business-leaders"],"verdict":"Useful for plain-language posts that turn AI governance, vendor risk, and phishing into practical checks for small-business leaders.","best_for":"A B2B cybersecurity consultancy explaining AI governance and vendor risk to executives.","not_for":"Sponsored placements or developer-facing technical deep dives for enterprise security engineers.","takeaways":["An AI policy is not governance unless it changes what people are allowed to do.","Automation needs a named human checkpoint before it touches sensitive actions.","Vendor risk is a due-diligence habit, not just an IT function."],"check_first":"Confirm whether sponsored placements are available and what terms apply.","main_ideas":["A written AI policy is not governance unless it changes what people are allowed to do","Automation needs a named human checkpoint before it touches sensitive actions","Vendor risk is a due-diligence habit, not just an IT function","Most security failures are process and ownership gaps, not one obvious villain","Small businesses can act without expertise if they ask specific questions"],"partnership_formats":[],"partnership_url":null,"brands":["V Consulting Services"],"posts_cited":16,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"tina-t","name":"Tina T.","url":"https://b2binfluencer.marketing/creators/tina-t/","markdown_url":"https://b2binfluencer.marketing/creators/tina-t.md","descriptor":"Tina Louise Thompson works with consumer and social-listening insights to help food and consumer-goods brands find growth opportunities, including ideas for retail and category marketing. Thompson's posts describe Sweet Spot as a team of specialists that helps grow CPG brands.","linkedin_followers":4629,"linkedin_url":"https://www.linkedin.com/in/tinalouisethompson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tina-t.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Tina Louise Thompson is most useful for turning consumer and social-listening insights into practical food and CPG retail or campaign ideas.","best_for":"Food or beverage brands wanting to turn existing social conversation into retail activation without a new product launch.","not_for":"Brands seeking large consumer reach, guaranteed impressions, standard rate cards, or meat-replacement positioning.","takeaways":["Social listening should reveal existing consumer demand, not just count mentions.","Grocery shelves can turn social colour trends into cross-category displays.","Plant-based growth is shifting from meat imitation to food layering."],"check_first":"Confirm available formats, pricing, audience demographics, performance data, and whether they offer sponsorship packages.","main_ideas":["Social listening should reveal existing consumer demand, not just count mentions","Grocery shelves should turn social colour trends into cross-category displays","Plant-based growth is shifting from meat imitation to food layering","Use large conversation datasets to challenge marketing stereotypes","AI shopping creates an earlier consideration moment brands must prepare for"],"partnership_formats":[],"partnership_url":null,"brands":["Sweet Spot"],"posts_cited":14,"latest_post":"2026-09-02","similar":[],"engagement":null},{"id":"spencer-stander","name":"Spencer Stander","url":"https://b2binfluencer.marketing/creators/spencer-stander/","markdown_url":"https://b2binfluencer.marketing/creators/spencer-stander.md","descriptor":"Spencer Stander is a film and television producer and director who develops original screen projects. They also write about entertainment business, streaming, audience-building and how creators can contribute to film and television.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/spencerstander","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/spencer-stander.webp","topics":[],"audiences":[],"verdict":"Spencer Stander is most useful for a producer's view on entertainment strategy, audience building and creator-led film projects.","best_for":"A production company or film financier launching a creator-led genre feature or series with fan participation.","not_for":"A consumer brand or agency wanting packaged sponsorship, fixed deliverables and guaranteed mass reach.","takeaways":["Creators are moving from marketing into studio content strategy.","More content is not the same as a reason to care.","Turn the paid media off and see what remains."],"check_first":"Confirm whether they offer sponsorship terms, rates, partner inquiry route and consumer audience data.","main_ideas":["Creators are moving from marketing into studio content strategy","More content is not the same as a reason to care","Consolidation shrinks the number of independent creative opinions","Turn the paid media off and see what remains","Streaming is repeating cable's arc"],"partnership_formats":[],"partnership_url":null,"brands":["Stander Productions","LoreSpinner"],"posts_cited":13,"latest_post":"2026-09-12","similar":[],"engagement":null},{"id":"chris-kenny","name":"Chris Kenny","url":"https://b2binfluencer.marketing/creators/chris-kenny/","markdown_url":"https://b2binfluencer.marketing/creators/chris-kenny.md","descriptor":"Chris Kenny recruits sales professionals for companies in the US packaging industry, from sales representatives to chief commercial officers. Kenny says the work is through their own business, OC Recruitment.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/packagingsalesrecruiter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-kenny.webp","topics":["leadership","sales","recruiting","sales-leadership","candidate-experience","employee-retention"],"audiences":["sales-leaders"],"verdict":"Recruiting US packaging sales professionals and advising employers on hiring for those roles.","best_for":"A US packaging manufacturer or converter seeking a senior sales leadership search.","not_for":"Software or services brands seeking sponsored LinkedIn demand generation outside packaging.","takeaways":["Specialist recruiting beats generalist agencies, and the proof is naming names.","Packaging sales hires fail on context, not ability.","Start hiring before the vacancy, not after the numbers dip."],"check_first":"Confirm available partnership formats, rates, and recent LinkedIn audience analytics.","main_ideas":["Specialist recruiting beats generalist agencies—and the proof is naming names","Packaging sales hires fail on context, not ability","Start hiring before the vacancy, not after the numbers dip","Pipeline reviews expose a truth problem, not a lead problem","Silence during a hiring process costs candidates who were never going to say no"],"partnership_formats":[],"partnership_url":null,"brands":["OC Recruitment"],"posts_cited":24,"latest_post":"2026-09-14","similar":[{"id":"mike-philie","url":"https://b2binfluencer.marketing/creators/mike-philie/"},{"id":"vas-georgiou","url":"https://b2binfluencer.marketing/creators/vas-georgiou/"},{"id":"oscar-bennetts","url":"https://b2binfluencer.marketing/creators/oscar-bennetts/"}],"engagement":null},{"id":"lynn-warneke","name":"Lynn Warneke","url":"https://b2binfluencer.marketing/creators/lynn-warneke/","markdown_url":"https://b2binfluencer.marketing/creators/lynn-warneke.md","descriptor":"Lynn Warneke writes about AI and digital governance, helping boards and business leaders think through technology risks, responsible adoption, data governance, procurement, and director education.","linkedin_followers":4853,"linkedin_url":"https://www.linkedin.com/in/lwarneke","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lynn-warneke.webp","topics":["artificial-intelligence","ai-governance","data-governance"],"audiences":[],"verdict":"Lynn Warneke is most useful for board-level AI governance education and practical oversight framing.","best_for":"A board advisory firm running a governance workshop on AI risk and director education.","not_for":"An enterprise AI vendor seeking paid endorsement or sponsored posts to board buyers.","takeaways":["Boards should own AI oversight, not leave it to IT.","AI ethics can guide decisions, but it cannot replace enforceable rules.","AI embedded in business software can make vendor lock-in a board risk."],"check_first":"Confirm scope, deliverable format, pricing, booking route, and whether they take structured engagements.","main_ideas":["Boards should own AI oversight, not leave it to IT","AI ethics can guide decisions, but it cannot replace enforceable rules","AI embedded in business software can make vendor lock-in a board risk","Data stewardship is a condition for responsible AI and trusted business","Technology oversight depends on people and board composition"],"partnership_formats":[],"partnership_url":null,"brands":["Australian Computer Society (ACS)"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"abdo-mazloum","name":"Abdo Mazloum","url":"https://b2binfluencer.marketing/creators/abdo-mazloum/","markdown_url":"https://b2binfluencer.marketing/creators/abdo-mazloum.md","descriptor":"Abdo Mazloum shares practical e-commerce growth advice, focusing on paid-media performance, measurement, product data, and AI-driven product discovery.","linkedin_followers":11572,"linkedin_url":"https://www.linkedin.com/in/abdomazloum","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abdo-mazloum.webp","topics":["artificial-intelligence","ecommerce","paid-ads","seo","creative-testing","paid-media","ecommerce-growth","conversion-tracking"],"audiences":["dtc-brands","shopify-merchants"],"verdict":"Most useful for auditing paid-media tracking, product data, and AI-commerce visibility for e-commerce growth.","best_for":"Shopify DTC brands with heavy Meta spend and flat platform ROAS needing tracking and feed audits.","not_for":"Brands seeking paid sponsorship posts, guaranteed impressions, usage rights, or standard influencer reach buys.","takeaways":["Platform ROAS credits revenue but does not show what the ads caused.","Product data and SEO are one system, not two workstreams.","AI discovery moves the goal from rankings to recommendations."],"check_first":"Confirm whether they accept sponsorships, request written terms, and ask for recent results and audience data.","main_ideas":["Platform ROAS credits revenue; it doesn’t show what the ads caused","Product data and SEO are one system, not two workstreams","AI discovery moves the goal from rankings to recommendations","Sequence AI-commerce work by revenue today and importance tomorrow","Fix the foundation before moving budget"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":20,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"jan-schenker-nambiar","name":"Jan Schenker Nambiar","url":"https://b2binfluencer.marketing/creators/jan-schenker-nambiar/","markdown_url":"https://b2binfluencer.marketing/creators/jan-schenker-nambiar.md","descriptor":"Jan Schenker Nambiar creates LinkedIn content about business and technology trends, including AI and retail, and shares practical advice on hiring and workplace communication. The posts also include personal reflections on success and faith.","linkedin_followers":3022,"linkedin_url":"https://www.linkedin.com/in/jan-schenker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jan-schenker-nambiar.webp","topics":["artificial-intelligence","ecommerce","recruiting","ai-adoption"],"audiences":["hiring-managers"],"verdict":"Useful as a contributor voice on AI adoption, hiring, and workplace communication for B2B thought leadership.","best_for":"B2B SaaS thought-leadership series on AI-enabled operations and hiring.","not_for":"Consumer retail product launch or mass-reach performance campaign needing broad reach.","takeaways":["AI adoption is stuck in pilot purgatory; trust and burnout block progress.","Hiring trouble is usually an employer behavior problem, with ten recruiting failures and fixes.","Communication works when protocols, culture, and tools are designed together."],"check_first":"Confirm audience demographics, engagement data, sponsorship format, rate card, and inquiry route.","main_ideas":["AI adoption is stuck in pilot purgatory, and the block is trust, not tools","Hiring trouble is usually an employer behavior problem","Communication works when protocols, culture, and tools are designed together","AI tools are best understood by business function","Retail is becoming cultural commerce, and adaptation is survival"],"partnership_formats":[],"partnership_url":null,"brands":["Walmart","HubSpot","Mailchimp","Shopify"],"posts_cited":17,"latest_post":"2026-04-27","similar":[{"id":"james-isilay","url":"https://b2binfluencer.marketing/creators/james-isilay/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"},{"id":"josh-schoeff","url":"https://b2binfluencer.marketing/creators/josh-schoeff/"}],"engagement":null},{"id":"robert-roth","name":"Robert Roth","url":"https://b2binfluencer.marketing/creators/robert-roth/","markdown_url":"https://b2binfluencer.marketing/creators/robert-roth.md","descriptor":"Robert Roth is an entrepreneur and host of the Passion Millionaire Podcast, where Roth interviews business owners and experts about building and growing businesses. Roth also shares advice on entrepreneurship, business design, networking, and customer acquisition.","linkedin_followers":8063,"linkedin_url":"https://www.linkedin.com/in/robert-roth-entrepreneur","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-roth.webp","topics":["artificial-intelligence","ecommerce","leadership","customer-retention","client-acquisition","entrepreneurship"],"audiences":["small-business-owners","founders","agency-owners"],"verdict":"Useful for interview-led entrepreneurship content and practical business advice for founders and operators.","best_for":"A B2B media company launching a weekly interview-led entrepreneurship show for founders and small-business operators.","not_for":"A software vendor needing technical demos, audience data, and a published sponsorship package with rates.","takeaways":["Fit and customer outcomes matter more than brand names or headline numbers.","Executive hiring is a negotiation about structure and authority, not just salary.","Business design, not daily effort, creates freedom."],"check_first":"Confirm recent episode performance data and whether podcast audience matches your campaign.","main_ideas":["Fit and customer outcomes matter more than brand names or headline numbers","Executive hiring is a negotiation about structure and authority, not just salary","Business design, not daily effort, creates freedom","Define a real target or burnout is close to guaranteed","Automation opens the door; human connection and consistency close the sale"],"partnership_formats":[],"partnership_url":null,"brands":["Passion Millionaire Podcast","Passion Millionaire Connect","getoblic.com","LinkedIn"],"posts_cited":16,"latest_post":"2026-10-06","similar":[{"id":"molly-mariss","url":"https://b2binfluencer.marketing/creators/molly-mariss/"},{"id":"todd-westra","url":"https://b2binfluencer.marketing/creators/todd-westra/"},{"id":"don-schin","url":"https://b2binfluencer.marketing/creators/don-schin/"}],"engagement":null},{"id":"andrew-daniv","name":"Andrew Daniv","url":"https://b2binfluencer.marketing/creators/andrew-daniv/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-daniv.md","descriptor":"Andrii Daniv works on paid media and SEO, with a focus on improving Google Ads campaigns, conversion tracking, and ecommerce performance. Their posts also discuss practical ways to use AI in marketing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/andrii-daniv","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-daniv.webp","topics":["artificial-intelligence","ecommerce","paid-ads","seo","google-ads","conversion-tracking","performance-max"],"audiences":[],"verdict":"They are most useful for diagnosing paid search and SEO conversion definitions, tracking, and ecommerce performance.","best_for":"B2B SaaS brands with considered purchases wanting Google Ads and SEO to produce measurable pipeline.","not_for":"Sponsored-post or influencer awareness campaigns needing reach, follower-count justification, or documented paid partnership formats.","takeaways":["They split high-intent demo requests from webinar and event registrations before optimizing Google Ads.","For ecommerce, they separated brand demand from non-brand to judge Performance Max acquisition results.","They use AI for repetitive execution but keep approval with a person."],"check_first":"Confirm one client-side decision owner and one-round feedback before starting.","main_ideas":["Count valuable actions, not just form fills","Separate brand demand before judging acquisition","Fix the inputs before scaling automation","Use AI for repetitive execution, but keep approval with a person","Make SEO work understandable and actionable"],"partnership_formats":[],"partnership_url":null,"brands":["Etavrian"],"posts_cited":19,"latest_post":"2026-10-08","similar":[{"id":"martin-davies","url":"https://b2binfluencer.marketing/creators/martin-davies/"},{"id":"jordan-fry","url":"https://b2binfluencer.marketing/creators/jordan-fry/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"}],"engagement":null},{"id":"elina-jutelyte","name":"Elina Jutelyte","url":"https://b2binfluencer.marketing/creators/elina-jutelyte/","markdown_url":"https://b2binfluencer.marketing/creators/elina-jutelyte.md","descriptor":"Elina Jutelyte works on event marketing and business communities. Her posts focus on improving event results through clearer audience targeting, measurable return, and stronger follow-up, and on building connections and practical learning for freelancers.","linkedin_followers":9075,"linkedin_url":"https://www.linkedin.com/in/elina-jutelyte","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Elina Jutelyte is most useful for event marketing advice on audience targeting, measurement, monetisation and follow-up.","best_for":"B2B event planners, corporate events teams or event-tech vendors wanting practitioner-led workshops on event monetisation and segmentation.","not_for":"Consumer brands or media buyers seeking a short-form vertical video creator for serialised micro-drama campaigns.","takeaways":["Events should sell attention like serialised entertainment, with payment at peak emotional investment.","The most common event failure is an audience defined too broadly.","Partner-led events work when each partner's goal is named before logistics."],"check_first":"Confirm whether their followers are B2B event-planning decision-makers and ask for audience survey results.","main_ideas":["Events should sell attention like serialised entertainment","The most common event failure is an audience defined too broadly","Choose event formats by attribution and cost per meaningful interaction","Partner-led events work when each partner's goal is named before logistics","Skills dismissed as 'not for freelancers' are the ones worth teaching"],"partnership_formats":[],"partnership_url":null,"brands":["Freelance Business Community","Professional Women International Brussels","Commons Hub","Freelance Unlocked","Talent Business Awards"],"posts_cited":13,"latest_post":"2026-09-26","similar":[{"id":"den-e-tamia","url":"https://b2binfluencer.marketing/creators/den-e-tamia/"},{"id":"laura-dolphin","url":"https://b2binfluencer.marketing/creators/laura-dolphin/"}],"engagement":null},{"id":"mike-b","name":"Mike B.","url":"https://b2binfluencer.marketing/creators/mike-b/","markdown_url":"https://b2binfluencer.marketing/creators/mike-b.md","descriptor":"Mike B. is an aerospace and defense quality leader who works on quality systems, manufacturing problem-solving, and bringing new products into production. Mike’s posts describe applying that experience to maritime defense and helping engineering and operations teams scale.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mikewilli20","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Most useful for practical quality systems advice as defense tech moves from prototypes to production.","best_for":"A defense tech startup brief to build scalable quality systems and quality culture.","not_for":"Employer brand campaigns recruiting graduating engineers as packaged paid placements with fixed posts and rates.","takeaways":["A startup QMS is infrastructure for scale, not bureaucracy.","Quality teams lose credibility when they count audits instead of improving operations.","Quality system is a shared rhythm across engineering, operations, customers, HR, supply chain, and quality."],"check_first":"Confirm partnership format, rate card, inquiry route, and audience analytics before contacting them.","main_ideas":["Build quality systems before growth makes weak processes costly","Quality earns influence by improving how the business operates","Treat quality as work shared across teams","Build engineering careers through learning and relationships"],"partnership_formats":[],"partnership_url":null,"brands":["Saronic Technologies"],"posts_cited":18,"latest_post":"2026-09-30","similar":[{"id":"stephanie-fels","url":"https://b2binfluencer.marketing/creators/stephanie-fels/"},{"id":"nicholas-parton","url":"https://b2binfluencer.marketing/creators/nicholas-parton/"},{"id":"joe-renz","url":"https://b2binfluencer.marketing/creators/joe-renz/"}],"engagement":null},{"id":"anirudh-singla","name":"Anirudh Singla","url":"https://b2binfluencer.marketing/creators/anirudh-singla/","markdown_url":"https://b2binfluencer.marketing/creators/anirudh-singla.md","descriptor":"Anirudh Singla works on B2B marketing and AI search at Pepper, and organizes INDEX, a conference for marketing leaders. Their posts focus on how companies can improve their visibility in AI-generated answers and adapt their marketing teams to AI.","linkedin_followers":77052,"linkedin_url":"https://www.linkedin.com/in/anirudh-singla-3a1844137","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anirudh-singla.webp","topics":["artificial-intelligence","leadership","b2b-marketing","content-marketing","content-strategy","first-party-data","b2b-demand-generation","ai-search"],"audiences":[],"verdict":"Most useful for explaining how AI search changes B2B buying and what marketing teams should fix.","best_for":"A B2B software or data platform selling to senior marketing leaders, seeking operator credibility.","not_for":"Consumer brands or campaigns needing guaranteed reach, demographic targeting and hard conversion numbers.","takeaways":["They note AI answers can shape B2B buying before a sales team knows.","They note a visibility dashboard does not tell a team what to fix.","They separate content, authority and site-structure gaps that need different fixes."],"check_first":"Confirm commercial terms, deliverables, audience demographics and past post performance before committing.","main_ideas":["AI search moves the buying decision before marketers can see it","A visibility dashboard does not tell a team what to fix","Marketing has to adapt its systems and its measures together","Better context and connected workflows matter more than prompt tricks","Content and buyer evidence need to work as a connected supply chain"],"partnership_formats":[],"partnership_url":null,"brands":["Pepper","GTM Leader Society","CMO Huddles","OpenAI"],"posts_cited":13,"latest_post":"2026-08-14","similar":[],"engagement":null},{"id":"james-isilay","name":"James Isilay","url":"https://b2binfluencer.marketing/creators/james-isilay/","markdown_url":"https://b2binfluencer.marketing/creators/james-isilay.md","descriptor":"James Isilay is a business leader at Cognism who writes about scaling sales and revenue operations, hiring executives, and applying AI to practical business workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/james-isilay","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-isilay.webp","topics":["artificial-intelligence","leadership","revenue-operations"],"audiences":[],"verdict":"Most useful for advisory work on scaling go-to-market, executive hiring, and AI-enabled revenue operations.","best_for":"A B2B SaaS company approaching or past $25M ARR wanting CEO advisory on go-to-market and hiring.","not_for":"A sponsored-content campaign booked through a creator marketplace with rates and deliverables.","takeaways":["Cognism had an 85%+ meeting-booked-to-attended conversion rate using a four-step playbook.","In 2023, Cognism spent $413,000 on executive recruiters across CHRO, CFO and CRO searches.","Cognism made more than 190 internal promotions and hired CTO and CLO internally."],"check_first":"Confirm whether they offer advisory engagements, since no media kit or sponsor policy appears.","main_ideas":["Growth plans fail when sales and demand generation capacity don’t match","Executive search earns its cost through research, positioning and candidate care","Culture fit can drive revenue in a new market","AI becomes useful when it executes work with full context, not just reports or suggestions","Diverse leadership is a business priority, and the funding gap demands action"],"partnership_formats":[],"partnership_url":null,"brands":["Cognism","trumpet","Erevena","Altima","Daversa Partners"],"posts_cited":18,"latest_post":"2026-10-08","similar":[{"id":"denis-panjuta","url":"https://b2binfluencer.marketing/creators/denis-panjuta/"},{"id":"jan-schenker-nambiar","url":"https://b2binfluencer.marketing/creators/jan-schenker-nambiar/"},{"id":"roderick-smyth","url":"https://b2binfluencer.marketing/creators/roderick-smyth/"}],"engagement":null},{"id":"dani-goldman","name":"Dani Goldman","url":"https://b2binfluencer.marketing/creators/dani-goldman/","markdown_url":"https://b2binfluencer.marketing/creators/dani-goldman.md","descriptor":"Dani Goldman writes about how consumer-goods companies can use AI, data, and supply-chain planning, and how shopping and commerce differ across markets such as the U.S. and Brazil.","linkedin_followers":3663,"linkedin_url":"https://www.linkedin.com/in/daniela-goldman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dani-goldman.webp","topics":["artificial-intelligence","ecommerce","supply-chain","agentic-ai","inventory-management"],"audiences":["manufacturing-leaders","supply-chain-professionals"],"verdict":"Dani Goldman is most useful for business-focused commentary on AI, supply chains, digital commerce, and U.S. versus Brazil consumer-goods differences.","best_for":"CPG technology or planning campaigns needing practitioner-level thought leadership on AI, forecasting, digital shelf, or supply chain.","not_for":"Consumer paid social campaigns needing guaranteed impressions, rate cards, engagement benchmarks, or large verified consumer audiences.","takeaways":["AI needs a context layer to ground models in company data.","An out-of-stock product can cost loyalty as well as a sale.","Brazil's mobile-first, marketplace-led commerce calls for a different DTC approach than the U.S."],"check_first":"Confirm follower demographics, impressions, and engagement figures for posts closest to the proposed topic.","main_ideas":["AI needs a context layer before it can help a specific business","AI's value shows up in execution, not dashboards","An empty shelf is the most expensive product problem","More choice can make shopping harder, not easier","DTC is a strategy, not a template"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":19,"latest_post":"2026-08-31","similar":[{"id":"max-sinclair","url":"https://b2binfluencer.marketing/creators/max-sinclair/"},{"id":"adele-nasr","url":"https://b2binfluencer.marketing/creators/adele-nasr/"},{"id":"curtis-scott","url":"https://b2binfluencer.marketing/creators/curtis-scott/"}],"engagement":null},{"id":"umer-javed","name":"Umer Javed","url":"https://b2binfluencer.marketing/creators/umer-javed/","markdown_url":"https://b2binfluencer.marketing/creators/umer-javed.md","descriptor":"Umer Javed advises e-commerce brands on launching and growing TikTok Shop businesses, with a focus on creator partnerships, content, and the operations needed to turn sales spikes into repeatable growth.","linkedin_followers":946,"linkedin_url":"https://www.linkedin.com/in/umerjaved215","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/umer-javed.webp","topics":["ecommerce","b2b-marketing","tiktok-shop","social-commerce","ecommerce-growth","amazon-marketplace"],"audiences":["dtc-brands","ecommerce-operators","amazon-sellers"],"verdict":"Umer Javed is most useful for practical TikTok Shop launch and creator program operations advice.","best_for":"Consumer DTC brands with physical products, no TikTok Shop history, and budget to build over six months.","not_for":"Brands or agencies buying sponsored posts on Umer Javed's own channels with 30-day guarantees.","takeaways":["Top creators check sales, reviews, rating, and 30-day sales graph before commission rate.","Running a shop properly includes creator outreach limits, sample management, Spark Code timing, and compliance.","Amazon sellers are most of the way there; the missing piece is a creator engine."],"check_first":"Ask for recent comparable results and whether their LinkedIn audience reaches e-commerce decision makers.","main_ideas":["TikTok Shop is an operations program, not a money printer","A higher commission rate does not win top creators","Creator reviews are a lower-effort route past the zero-review wall","Amazon sellers are most of the way there; the missing piece is the creator engine","GMV screenshots are not a system"],"partnership_formats":["Creator-affiliate program build and management","Amazon-to-TikTok Shop launch support","Retainer or paid spend behind creator videos","Platform-run managed service (TikTok’s program, not Javed’s)"],"partnership_url":null,"brands":["Xtive"],"posts_cited":17,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"lindsay-timcke","name":"Lindsay Timcke","url":"https://b2binfluencer.marketing/creators/lindsay-timcke/","markdown_url":"https://b2binfluencer.marketing/creators/lindsay-timcke.md","descriptor":"Lindsay Timcke writes about risk management, AI governance, cybersecurity, internal audit, and third-party risk. The posts reviewed focus on practical ways to assess AI agents, test connected controls, and understand risks in technology and vendor supply chains.","linkedin_followers":9799,"linkedin_url":"https://www.linkedin.com/in/lindsaytimcke","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","ai-agents","risk-management","data-privacy"],"audiences":[],"verdict":"Lindsay Timcke is most useful for practical AI governance, audit, and third-party risk talks.","best_for":"A B2B risk advisory, audit software, or governance consultancy booking a speaker.","not_for":"A campaign needing large top-of-funnel reach, packaged sponsorship terms, or beginner instruction.","takeaways":["Treat each AI agent as an asset and privileged user with mapped permissions.","Test controls in pairs because approval, rate limits, credentials, and logging fail together.","Critical suppliers should have a solvency line next to the security line."],"check_first":"Confirm whether sponsored posts, event appearances, or co-produced content are available.","main_ideas":["An agent is a different risk object from a model","Test the constraint, not a sample of transactions","Controls fail together, not one at a time","Third-party risk needs a solvency line next to the security line","De-identification does not solve unstructured workplace communication"],"partnership_formats":[],"partnership_url":null,"brands":["Timcke Risk Management"],"posts_cited":12,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"nick-vyas","name":"Nick Vyas","url":"https://b2binfluencer.marketing/creators/nick-vyas/","markdown_url":"https://b2binfluencer.marketing/creators/nick-vyas.md","descriptor":"Nick Vyas is a supply-chain educator and commentator who explains how trade policy, geopolitics, technology, and infrastructure shape global supply chains. Their work includes leading supply-chain education and events at USC, hosting Supply Chain Demystified, and discussing industry issues with practitioners.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/thevyasusc","youtube_url":"https://www.youtube.com/channel/UCbE6BDq0YN_2sdCTzYyq34Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-vyas.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-adoption","workforce-development","supply-chain-resilience"],"audiences":["supply-chain-professionals"],"verdict":"Most useful for keynotes or moderated discussions on resilient supply chains, USMCA and supplier diversification.","best_for":"A global manufacturing company seeking a keynote on resilient supply chains, USMCA and supplier diversification.","not_for":"Consumer electronics brands seeking a short product endorsement or comparative security claim for a device.","takeaways":["Diversify the supply base instead of forecasting tariffs.","Trade agreements written for the last economy need rewriting.","The AI conversation is missing the people who have to adopt it."],"check_first":"Confirm comparable keynote samples, audience results, event format and terms.","main_ideas":["Diversify the supply base instead of forecasting tariffs","Trade agreements written for the last economy need rewriting","The AI conversation is missing the people who have to adopt it","Cybersecurity is a supply chain function, not an IT afterthought","Talent and education are the constraint on everything else"],"partnership_formats":[],"partnership_url":null,"brands":["University of Southern California (USC) Master of Science in Global Supply Chain Management","ASCM (Association for Supply Chain Management)","Planet Security Inc.","Los Angeles Times"],"posts_cited":19,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"steve-wallace","name":"Steve Wallace","url":"https://b2binfluencer.marketing/creators/steve-wallace/","markdown_url":"https://b2binfluencer.marketing/creators/steve-wallace.md","descriptor":"Steve Wallace is a B2B sales consultant who helps businesses improve their sales messaging and build more predictable pipelines through referrals.","linkedin_followers":6601,"linkedin_url":"https://www.linkedin.com/in/stevewallace-b2brevco","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-wallace.webp","topics":["sales","b2b-sales","sales-compensation"],"audiences":["b2b-founders"],"verdict":"Steve Wallace is useful for blunt, example-led sales messaging and referral system advice for small B2B firms.","best_for":"A B2B sales consultancy teaching messaging and referral pipeline workshops to small-business clients.","not_for":"A CRM vendor seeking sponsored posts with rate card, guaranteed engagement, and brand-safety review.","takeaways":["Jargon-heavy outreach fails because even a 15-year B2B seller could not tell what was being sold.","Referrals become reliable only when businesses build a repeatable system, not wait for introductions.","Five new clients may leave a consultant in the same financial spot if time-for-money model remains."],"check_first":"Confirm referral system steps and recent results or audience data before booking.","main_ideas":["Outreach fails on the message, and the channel takes the blame","Referrals are engineered, not hoped for","Five new clients can leave you in the same financial spot","Wins for existing clients outrank new-client volume","Plain, contrarian, example-led — and willing to use the same reach for a non-commercial ask"],"partnership_formats":[],"partnership_url":null,"brands":["B2B Rev Co","Guardian","MaverickApp","Badass Business Summit"],"posts_cited":19,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"alex-lira","name":"Alex Lira","url":"https://b2binfluencer.marketing/creators/alex-lira/","markdown_url":"https://b2binfluencer.marketing/creators/alex-lira.md","descriptor":"Alex Lira is the CEO of Construlab, where they focus on using AI, reality capture and digital project-management methods to improve visibility and decision-making on construction and infrastructure projects.","linkedin_followers":4394,"linkedin_url":"https://www.linkedin.com/in/alexlira","youtube_url":"https://www.youtube.com/channel/UCWu5GLZ6BYgtKZLL9O3m3NA","photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-lira.webp","topics":[],"audiences":[],"verdict":"Useful for explaining how jobsite data, AI and project management can improve capital project visibility and decisions.","best_for":"Construction technology brands with educational campaigns on AI, reality capture or capital project delivery.","not_for":"Consumer lifestyle brands seeking broad reach, guaranteed demographic targeting or measured mass market exposure.","takeaways":["Big capital projects fail because of invisibility, not weak engineering.","A fixed method combines capture, AI and human project management judgement.","AI will not reach construction until the jobsite produces structured data."],"check_first":"Confirm recent results on comparable posts, including impressions, engagement, follower geography and audience job roles.","main_ideas":["Big capital projects fail because of invisibility, not weak engineering","A fixed method combines capture, AI and human project-management judgement","AI will not reach construction until the jobsite produces structured data","The AI race is moving from smarter models to agents that actually execute","Convening the community is part of the work, not a side activity"],"partnership_formats":["Sponsorship and speaking slots at Innova Build Conference","Co-marketing on AI, reality capture and jobsite data","Lead-magnet collaboration","Newsletter placement","Product co-development or pilot with Construlab"],"partnership_url":null,"brands":["Construlab","Crea-MG","Assender","Trimble","arqgen","Altametris","Autodesk"],"posts_cited":14,"latest_post":"2026-07-21","similar":[{"id":"rafael-soares","url":"https://b2binfluencer.marketing/creators/rafael-soares/"},{"id":"ocaoa-amorim","url":"https://b2binfluencer.marketing/creators/ocaoa-amorim/"},{"id":"eduardo-medeiros","url":"https://b2binfluencer.marketing/creators/eduardo-medeiros/"}],"engagement":null},{"id":"nikki-duncan","name":"Nikki Duncan","url":"https://b2binfluencer.marketing/creators/nikki-duncan/","markdown_url":"https://b2binfluencer.marketing/creators/nikki-duncan.md","descriptor":"Nikki Duncan is a fractional Chief of Staff and operations leader who helps growing businesses build practical systems, document how work gets done, and coordinate change. Duncan's posts draw on experience supporting franchise operations and leading large-scale projects.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nikkiduncanpmp","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikki-duncan.webp","topics":["change-management"],"audiences":[],"verdict":"Most useful for fractional Chief of Staff and operations work: practical systems, documentation, and coordination for growing multi-location businesses.","best_for":"Franchise or multi-location company preparing a systems conversion, rollout, or leadership transition.","not_for":"Sponsored LinkedIn posts, product endorsement, or always-on creator-content packages aimed at franchise operators.","takeaways":["Urgency is loud. Impact is usually quieter.","A 112-location systems conversion used clear roles, shared visibility, and defined handoffs.","After coordinating 60+ projects, they reconstructed experience from emails and spreadsheets for a PMP audit."],"check_first":"Confirm they offer paid consulting or advisory work, not sponsored content or media packages.","main_ideas":["Calm leadership is preparation, not passivity","Urgency is loud, impact is usually quieter","Documentation is what lets a business survive its own growth","Healthy-looking businesses can rest on a single point of failure","Burnout is an operational design problem, not a people problem"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft Dynamics 365","ONO"],"posts_cited":19,"latest_post":"2026-10-09","similar":[{"id":"jeff-bevis","url":"https://b2binfluencer.marketing/creators/jeff-bevis/"},{"id":"tom-crowther","url":"https://b2binfluencer.marketing/creators/tom-crowther/"},{"id":"richard-mithoff","url":"https://b2binfluencer.marketing/creators/richard-mithoff/"}],"engagement":null},{"id":"shlomi-ashkenazy","name":"Shlomi Ashkenazy","url":"https://b2binfluencer.marketing/creators/shlomi-ashkenazy/","markdown_url":"https://b2binfluencer.marketing/creators/shlomi-ashkenazy.md","descriptor":"Shlomi Ashkenazy is a cybersecurity B2B marketer who works on positioning, messaging, and marketing at Rein Security. Ashkenazy also describes themself as a startup advisor and podcast host.","linkedin_followers":2936,"linkedin_url":"https://www.linkedin.com/in/shlomi-ashkenazy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shlomi-ashkenazy.webp","topics":["artificial-intelligence","content-marketing","ai-agent-security"],"audiences":[],"verdict":"Shlomi Ashkenazy is most useful for cybersecurity B2B positioning, customer research, category narratives, and product marketing.","best_for":"A cybersecurity B2B SaaS company seeking paid advisory or content on positioning, category design, and usage-led marketing.","not_for":"A high-reach sponsored content package sold on impressions and engagement to a broad security audience.","takeaways":["Positioning should come from buyer interviews, not founder intuition.","A category only holds if it is built into the product.","Marketing should teach people to use more of the product, not just want it."],"check_first":"Confirm podcast name, earlier work, and audience data before contacting them.","main_ideas":["Positioning should come from buyer interviews, not founder intuition","A category only holds if it is built into the product","Marketing should teach people to use more of the product, not just want it","B2B versus B2C is the wrong question","Security should enforce what agents are allowed to do, not chase what is broken"],"partnership_formats":[],"partnership_url":null,"brands":["Rein Security","Cybellum","CyberMarketingCon"],"posts_cited":19,"latest_post":"2026-10-08","similar":[{"id":"val-tsanev","url":"https://b2binfluencer.marketing/creators/val-tsanev/"},{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"steve-hunt","url":"https://b2binfluencer.marketing/creators/steve-hunt/"}],"engagement":null},{"id":"janine-huizeling","name":"Janine Huizeling","url":"https://b2binfluencer.marketing/creators/janine-huizeling/","markdown_url":"https://b2binfluencer.marketing/creators/janine-huizeling.md","descriptor":"Janine Huizeling works in the beauty supply chain, buying and selling branded beauty products worldwide. Her LinkedIn posts analyze market trends, ecommerce, fragrance, skincare, and opportunities for beauty brands and distributors in different regions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/janinehuizeling","youtube_url":null,"photo_url":null,"topics":["ecommerce","social-commerce"],"audiences":[],"verdict":"They are most useful for supply-side beauty market intelligence on emerging regions, channels, and distribution.","best_for":"Beauty brands or distributors seeking market-entry and sourcing insight in Asia and the Gulf.","not_for":"Consumer-facing creator campaigns with contracted reach, engagement reporting, or documented sponsorship packages.","takeaways":["Africa ecommerce beauty growth to 2030 is 33.5%, a growth rate, not global sales share.","Q2 2026: Puig Asia-Pacific grew 16.1%, Estée Lauder 8.1%, Shiseido 2%, Coty EMEA down about 10%.","Skintific rose from Indonesian founding in 2022 to top US fastest-growing ranking via TikTok Shop livestreaming."],"check_first":"Confirm whether paid work is available and terms, since no rate card or media kit is published.","main_ideas":["Look for momentum before a market becomes large","Digital-first brands can become important before traditional distributors notice","Compare regional results, not just global brand names","Track local popularity to spot possible international breakouts","In fragrance, demand is shifting toward accessible prices and direct channels"],"partnership_formats":[],"partnership_url":null,"brands":["New Day Brands","Playbook of Beauty"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"tomislav-vazdar","name":"Tomislav Vazdar","url":"https://b2binfluencer.marketing/creators/tomislav-vazdar/","markdown_url":"https://b2binfluencer.marketing/creators/tomislav-vazdar.md","descriptor":"Tomislav Vazdar writes and comments on cybersecurity, AI security, and digital regulation, connecting technical risks such as software and AI supply-chain attacks to practical questions of resilience and governance. Vazdar's posts also discuss Croatian and EU policy, and describe appearances on Croatian television news.","linkedin_followers":10285,"linkedin_url":"https://www.linkedin.com/in/cybermindnexus","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tomislav-vazdar.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","agentic-ai","ai-security","software-supply-chain-security","enterprise-ai-adoption"],"audiences":["cisos-and-security-leaders"],"verdict":"Useful for concise explanations linking cybersecurity, AI security, and EU digital regulation to operational resilience and compliance decisions.","best_for":"Cybersecurity compliance vendor selling to EU regulated enterprises for a co-authored AI Act and NIS2 explainer.","not_for":"US security vendor wanting paid, performance-tracked English placements to named Fortune 500 CISOs with tracked demo signups.","takeaways":["The AI Act was not postponed; only high-risk obligations moved.","Article 50 transparency duties applied since 2 August 2026.","Four accredited auditors against 798 categorised entities is a queue."],"check_first":"Ask for audience analytics or survey for regulation and compliance posts, not general news commentary.","main_ideas":["The AI Act was not postponed — only its high-risk obligations were","Compliance alone is not protection, and auditor supply decides whether NIS2 deadlines hold","Treat every public AI model like an unsigned binary","An AI agent is a new user in your system — decide its authority and its off switch","Croatia's problem is AI adoption, not AI infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["CroAI (Croatian AI Association)","RTL Hrvatska","Nova TV"],"posts_cited":18,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jamal-hirani","name":"Jamal Hirani","url":"https://b2binfluencer.marketing/creators/jamal-hirani/","markdown_url":"https://b2binfluencer.marketing/creators/jamal-hirani.md","descriptor":"Jamal Hirani shares practical analysis of Meta and Google advertising, including how to spot faulty conversion tracking and other account problems that can distort campaign performance.","linkedin_followers":6374,"linkedin_url":"https://www.linkedin.com/in/jamalhirani","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jamal-hirani.webp","topics":["ecommerce","paid-ads","startup","conversion-tracking"],"audiences":["ecommerce-operators","dtc-founders"],"verdict":"Useful for diagnosing Meta and Google ad accounts, especially faulty conversion tracking and measurement gaps.","best_for":"DTC growth agencies or founder-led consumer brands needing paid-media measurement and lifecycle work.","not_for":"Reach-led creator content campaigns on Instagram or TikTok judged by impressions and follower count.","takeaways":["72% of over 200 diagnosed Meta and Google accounts had a conversion event firing incorrectly.","Agency-managed accounts performed worse than self-managed ones in the same dataset.","Butternut Box built £126.7m subscription revenue on a profiling quiz, not a product page."],"check_first":"Ask for methodology, audience data, publication dates, and service terms before contacting.","main_ideas":["Broken conversion tracking is paid media’s most costly invisible problem","A confident report is not the same as visibility","Set a spend ceiling before scaling a channel","Capture owned data upstream, not just traffic","Get credibility before you buy reach"],"partnership_formats":[],"partnership_url":null,"brands":["Butternut Box","Charlotte Tilbury","Protein Works","Faace","Form Nutrition","Liquid Death"],"posts_cited":15,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"christopher-lyle","name":"Christopher Lyle","url":"https://b2binfluencer.marketing/creators/christopher-lyle/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-lyle.md","descriptor":"Christopher Lyle writes about patent strategy and management, including how startups can align patents with revenue and product plans, navigate patent prosecution, and govern AI use in legal and IP work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/christopherllyle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christopher-lyle.webp","topics":["artificial-intelligence","startup"],"audiences":[],"verdict":"Christopher Lyle is most useful for aligning patent strategy with revenue, product plans, and AI governance.","best_for":"High-growth B2B SaaS or tech companies needing IP strategy for funding, product roadmaps, or AI governance.","not_for":"Bootstrapped local e-commerce startups seeking routine legal drafting or basic consumer protection guidance.","takeaways":["Map patent claims to revenue lines, upcoming releases, or costly dependencies.","Use examiner and art-unit patterns to guide interviews, amendments, RCE, appeal, or continuation.","AI adoption needs governance: documented sources, human oversight, and audit trails."],"check_first":"Ask about commercial partnerships, sponsorship policies, and client relationships, which are not disclosed.","main_ideas":["IP as a Financial Instrument, Not a Trophy Wall","Navigating the 'Pivot-to-Claims Gap' in Startup Growth","Data-Driven Execution in Patent Prosecution","Governance as the Next Edge in Legal Technology"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"anuj-rastogi","name":"Anuj Rastogi","url":"https://b2binfluencer.marketing/creators/anuj-rastogi/","markdown_url":"https://b2binfluencer.marketing/creators/anuj-rastogi.md","descriptor":"Anuj Rastogi works with the BackStretch team on hiring and building teams for small and medium-sized businesses. The posts focus on how growing businesses create jobs, how people help companies succeed, and climate and cleantech innovation.","linkedin_followers":3524,"linkedin_url":"https://www.linkedin.com/in/anujrastogi13","youtube_url":null,"photo_url":null,"topics":["startup","recruiting","talent-acquisition","entrepreneurship"],"audiences":["founders","job-seekers"],"verdict":"Anuj Rastogi is most useful for editorial work on Canadian innovation, small-business hiring, and climate technology.","best_for":"A B2B technology publication commissioning a podcast interview or contributed article.","not_for":"A consumer brand wanting guaranteed sponsored posts and measured audience reach.","takeaways":["Job growth will come from small and medium businesses, not big employers.","People, not funding or luck, decide which companies win.","Canada's tech scene is bolder than its reputation, and it is worth recording company by company."],"check_first":"Confirm whether they accept paid work and can share audience and performance evidence.","main_ideas":["Job growth will come from small and medium businesses, not big employers","People, not funding or luck, decide which companies win","Canada's tech scene is bolder than its reputation, and it is worth recording company by company","Climate and cleantech founders deserve the same close attention as software startups","Hiring is a two-sided human act, not just a funnel"],"partnership_formats":[],"partnership_url":null,"brands":["BackStretch","CanadianSME Small Business Magazine","Toronto Tech Week","Spring"],"posts_cited":14,"latest_post":"2026-09-24","similar":[{"id":"erick-ko","url":"https://b2binfluencer.marketing/creators/erick-ko/"},{"id":"matt-campbell","url":"https://b2binfluencer.marketing/creators/matt-campbell/"},{"id":"reetu-gupta","url":"https://b2binfluencer.marketing/creators/reetu-gupta/"}],"engagement":null},{"id":"jackie-wu","name":"Jackie Wu","url":"https://b2binfluencer.marketing/creators/jackie-wu/","markdown_url":"https://b2binfluencer.marketing/creators/jackie-wu.md","descriptor":"Jackie Wu is a speaker and business growth strategist who teaches fast deal-closing and interview skills. Their posts also describe work supporting veterans and military families with career transitions.","linkedin_followers":947,"linkedin_url":"https://www.linkedin.com/in/jackiewu01","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jackie-wu.webp","topics":["sales","startup"],"audiences":[],"verdict":"They are most useful for paid workshops on fast deal closing and veteran interview readiness.","best_for":"B2B sales training company booking enterprise workshops plus veteran interview module.","not_for":"National retail brand ambassador partnerships with fixed posting cadence and measured consumer reach.","takeaways":["Posts highlight One Conversation to YES! for closing high-value deals fast.","A workshop cites a $228,000 Tiffany & Co. deal closed under 30 minutes.","VETS2INDUSTRY webinar teaches veterans to turn experience into clear interview answers."],"check_first":"Confirm methods and recent comparable workshop attendee details before contacting.","main_ideas":["One conversation should be enough to close a high-value deal","Interview coaching is mostly about translating experience into clear, confident value","A life built from nothing carries an obligation to pay the help forward","A single opportunity becomes momentum when preparation follows purpose"],"partnership_formats":[],"partnership_url":null,"brands":["Stanford University","NVIDIA","Tiffany & Co.","Silicon Valley Chamber of Commerce","National Speakers Association","VETS2INDUSTRY","MPI Northern California Chapter","Treasure Life's Journey"],"posts_cited":11,"latest_post":"2026-09-17","similar":[{"id":"kara-demirjian-huss","url":"https://b2binfluencer.marketing/creators/kara-demirjian-huss/"},{"id":"lars-ling","url":"https://b2binfluencer.marketing/creators/lars-ling/"},{"id":"brenda-s","url":"https://b2binfluencer.marketing/creators/brenda-s/"}],"engagement":null},{"id":"drew-f","name":"Drew F.","url":"https://b2binfluencer.marketing/creators/drew-f/","markdown_url":"https://b2binfluencer.marketing/creators/drew-f.md","descriptor":"Drew F. covers consumer-brand finance and deals, breaking down company growth, funding, acquisitions and valuation. The posts also show work on Iris, a finance platform, and a podcast for consumer-brand operators and finance professionals.","linkedin_followers":33659,"linkedin_url":"https://www.linkedin.com/in/drew-f-74947b117","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","startup"],"audiences":[],"verdict":"Drew F. is most useful for written consumer-brand finance and deal analysis, comparables, and operating diagnostics.","best_for":"Consumer-focused investment banks or finance teams needing deal analysis and diligence support.","not_for":"A DTC wellness or lifestyle brand seeking paid creator posts, product demos, or discount-code sales.","takeaways":["Sleep Number's $701 million bankruptcy sale was compared using sales and EBITDA multiples.","Quince's round-by-round valuation was reframed from trailing to next-twelve-month sales.","Predictive LTV post warns early customers may not represent later cohorts."],"check_first":"Confirm paid analyst work, sponsorship options, audience data, and relevant work samples.","main_ideas":["A deal price only means something once you attach a multiple and a comparable set","The biggest risk for a fast-growing online brand is assuming early retention holds","What a brand raised matters less than what it built with it","One funding round is evidence about the whole category","Founders repeat a formula, and the constraints they set are the interesting part"],"partnership_formats":[],"partnership_url":null,"brands":["Iris"],"posts_cited":27,"latest_post":"2026-10-08","similar":[{"id":"connor-gross","url":"https://b2binfluencer.marketing/creators/connor-gross/"},{"id":"paul-drecksler","url":"https://b2binfluencer.marketing/creators/paul-drecksler/"},{"id":"ivelina-dineva","url":"https://b2binfluencer.marketing/creators/ivelina-dineva/"}],"engagement":null},{"id":"david-meece","name":"David Meece","url":"https://b2binfluencer.marketing/creators/david-meece/","markdown_url":"https://b2binfluencer.marketing/creators/david-meece.md","descriptor":"David Meece is a cybersecurity researcher and educator who shares career resources and practical learning guidance, including material on GRC, information security, and red-team skills.","linkedin_followers":136527,"linkedin_url":"https://www.linkedin.com/in/david-meece-cybertech-dave","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","social-engineering"],"audiences":[],"verdict":"Most useful for accessible cybersecurity learning resources and social-engineering awareness content, especially for newcomers.","best_for":"Cybersecurity training or awareness campaigns that need GRC learning paths and practical entry-level resources.","not_for":"Gated lead-generation campaigns targeting verified enterprise GRC managers or security leaders.","takeaways":["GRC reading lists group standards like NIST, ISO, PCI DSS, and CIS by subject.","Red Teaming 101 combines red-team fundamentals with hands-on homelabs for practice.","An October 2026 OSINT social-engineering post profiles employees, then promotes Cloaked with #Ad."],"check_first":"Confirm audience analytics and an official inquiry route before discussing a paid placement.","main_ideas":["Defenders should consider what an attacker can learn about people","Pair clear learning resources with practical work","Professional relationships can help people find a way into cybersecurity","Widening access to cybersecurity takes a community effort"],"partnership_formats":["Disclosed sponsored post with a product link"],"partnership_url":null,"brands":["Cloaked","Women in CyberSecurity (WiCyS)","Pass IT On, Inc - Community Technical Training"],"posts_cited":14,"latest_post":"2026-10-22","similar":[],"engagement":null},{"id":"kirill-sirenko","name":"Kirill Sirenko","url":"https://b2binfluencer.marketing/creators/kirill-sirenko/","markdown_url":"https://b2binfluencer.marketing/creators/kirill-sirenko.md","descriptor":"Kirill Sirenko writes about doing business in Brazil, with a focus on retail, market entry, supply chains, and the role of technology in business operations.","linkedin_followers":3222,"linkedin_url":"https://www.linkedin.com/in/soydenorte","youtube_url":null,"photo_url":null,"topics":["supply-chain","startup","supply-chain-management"],"audiences":[],"verdict":"Kirill Sirenko is most useful for framing Brazil market-entry, retail, supply chain, and business technology questions.","best_for":"A Brazil market-entry consultancy or expansion advisory for foreign companies evaluating retail or supply chains.","not_for":"It does not fit performance-driven lead generation for Brazilian retail technology buyers.","takeaways":["Brazil's difficulty is the operating environment, not the market.","Local partnership is treated as mandatory, not optional.","Manual data entry is a compliance risk as much as an efficiency problem."],"check_first":"Confirm sponsorship formats, rates, deliverables, disclosure, and audience demographics before planning any spend.","main_ideas":["Brazil's difficulty is the operating environment, not the market","Local partnership is treated as mandatory, not optional","A supply chain is regulation and culture, not just transport","Manual data entry is a compliance risk as much as an efficiency problem","Technology is presented as a capability map, not a buying guide"],"partnership_formats":[],"partnership_url":null,"brands":["NXTP Ventures"],"posts_cited":14,"latest_post":"2026-06-23","similar":[],"engagement":null},{"id":"will-shonn","name":"Will Shonn","url":"https://b2binfluencer.marketing/creators/will-shonn/","markdown_url":"https://b2binfluencer.marketing/creators/will-shonn.md","descriptor":"Will Shonn works with Bea Social, helping consumer brands run and grow TikTok Shop through affiliates, creators, LIVE selling, content and paid media. Shonn also shares lessons from operating Bezzie, an e-commerce brand built around TikTok Shop.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/willshonn","youtube_url":null,"photo_url":null,"topics":["ecommerce","recruiting","tiktok-shop","social-commerce","ecommerce-growth","creator-marketing","affiliate-marketing","community-building"],"audiences":["ecommerce-brands"],"verdict":"Will Shonn is most useful for managed TikTok Shop growth using affiliates, creators, LIVE, content and paid media.","best_for":"Consumer brands with shippable physical products ready to hand over TikTok Shop operations.","not_for":"B2B software or services seeking sponsored posts, rate cards, or demo bookings.","takeaways":["Judge TikTok Shop as customer acquisition, not a standalone profit line.","Concentrate affiliates in one synchronized moment instead of drip-feeding content.","Bea Social manages TikTok Shop for Lipton, including LIVE, creator content and sales."],"check_first":"Ask for supporting data and confirm rates, minimum commitment, exclusivity and lead time.","main_ideas":["Judge TikTok Shop as customer acquisition, not a standalone profit line","Concentrate affiliates in one synchronized moment instead of drip-feeding content","Running your own brand grounds the advice","LIVE selling builds community as well as sales","Entertainment and product uniqueness matter more than uploading a catalogue"],"partnership_formats":["Full TikTok Shop channel management","Affiliate and creator programmes with coordinated launches","TikTok LIVE selling operations","Content and paid media, organic-first","Performance accountability and reporting"],"partnership_url":null,"brands":["Bezzie","Bea Social","ManiLife","Knoops","Lipton","Pukka"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jeremy-goillot","name":"Jeremy Goillot","url":"https://b2binfluencer.marketing/creators/jeremy-goillot/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-goillot.md","descriptor":"Jeremy Goillot works at Allo, a business phone and sales software company, and writes about building SaaS businesses, AI tools and how companies can use them in their work.","linkedin_followers":61322,"linkedin_url":"https://www.linkedin.com/in/jeremygoillot","youtube_url":"https://www.youtube.com/channel/UCWq_RCYQBwV3lY1oNuztEsA","photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-goillot.webp","topics":["artificial-intelligence","startup","ai-agents","b2b-saas"],"audiences":["b2b-saas-founders"],"verdict":"Most useful for B2B SaaS thought leadership on AI agents, phone systems and go-to-market.","best_for":"B2B SaaS brands wanting operator-style posts about AI agents and go-to-market.","not_for":"Consumer lifestyle, beauty or short-form video campaigns needing guaranteed reach or undisclosed placement.","takeaways":["Software an AI agent cannot call does not exist for it.","Finance work is the next large automation surface.","Allo's MCP launch lets AI work with call data and run phone system."],"check_first":"Ask for audience composition data and recent post-level reach before committing budget.","main_ideas":["Software an AI agent cannot call does not exist for it","Finance work is the next large automation surface","Build in public by naming the weakness and the competitors","Strong software companies can be built outside Paris, slowly","Asia's automation lead is a competitiveness warning for Europe"],"partnership_formats":["Partner post built on a real working relationship","Resource giveaway with comment-to-DM delivery","Live or recorded conversation with a named guest","Event talks and community appearances"],"partnership_url":null,"brands":["Allo","Sellsy","Hyperline","Fygr","Pennylane","Spendesk","Builders Factory"],"posts_cited":17,"latest_post":"2026-09-10","similar":[{"id":"emmanuelle-benoliel","url":"https://b2binfluencer.marketing/creators/emmanuelle-benoliel/"},{"id":"matthieu-rousseau","url":"https://b2binfluencer.marketing/creators/matthieu-rousseau/"}],"engagement":null},{"id":"ajay-g","name":"Ajay G.","url":"https://b2binfluencer.marketing/creators/ajay-g/","markdown_url":"https://b2binfluencer.marketing/creators/ajay-g.md","descriptor":"Ajay G. writes about cybersecurity for small and mid-sized businesses, especially endpoint security, compliance, and protecting company data when AI agents use business tools. Ajay's posts also describe building security products at Kitecyber.","linkedin_followers":14610,"linkedin_url":"https://www.linkedin.com/in/ajaygulaticyber","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","ai-agent-security"],"audiences":["cisos-and-security-leaders"],"verdict":"Most useful for SMB endpoint and AI-agent data security thought leadership and practical frameworks.","best_for":"A security vendor selling endpoint and AI-agent data protection to SMBs for thought leadership or a webinar.","not_for":"Fortune 500 identity-governance vendors targeting large-bank CISOs with video, newsletter takeovers, or guaranteed reach.","takeaways":["SMB security needs fundamentals and integration, not a bigger stack.","AI agents decide faster than security can respond.","No single control sees the whole action."],"check_first":"Confirm LinkedIn follower analytics, recent post impressions and engagement, and any webinar attendance data.","main_ideas":["SMBs need security fundamentals and integration, not a bigger stack","AI agents decide faster than security can respond","No single control sees the whole action","Passing an audit is not the same as protecting data","Enforcement belongs at the endpoint, delivered through one agent"],"partnership_formats":[],"partnership_url":null,"brands":["Kitecyber","SourceForge","Hyperagent"],"posts_cited":16,"latest_post":"2026-10-01","similar":[{"id":"anne-bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/"},{"id":"cole-mcmillan","url":"https://b2binfluencer.marketing/creators/cole-mcmillan/"},{"id":"arvind-suthar","url":"https://b2binfluencer.marketing/creators/arvind-suthar/"}],"engagement":null},{"id":"todd-gardner","name":"Todd Gardner","url":"https://b2binfluencer.marketing/creators/todd-gardner/","markdown_url":"https://b2binfluencer.marketing/creators/todd-gardner.md","descriptor":"Todd Gardner writes about SaaS company finance, investing, and valuation, including financial reporting, private credit, and how AI could affect software businesses.","linkedin_followers":22847,"linkedin_url":"https://www.linkedin.com/in/toddgardner1","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","unit-economics"],"audiences":[],"verdict":"Todd Gardner is most useful for practical SaaS finance, reporting, and valuation readiness advice before fundraising, a sale, or lender diligence.","best_for":"A B2B SaaS company preparing for fundraising, a sale, or lender diligence.","not_for":"A consumer lifestyle brand seeking broad-reach product demos for general consumers.","takeaways":["Accounting integrity, not sophisticated metrics, determines valuation and fundability","Capitalize implementation and onboarding costs when growth distorts gross margin","Run the buyer's valuation model first"],"check_first":"Confirm availability, terms, deliverables, and audience data on SaaS finance leaders.","main_ideas":["Accounting integrity, not sophisticated metrics, determines valuation and fundability","Capitalize implementation and onboarding costs when growth distorts gross margin","Run the buyer's valuation model first","SaaS private-credit stress is a confidence and maturity problem, not mainly a credit-quality problem","AI threatens established software, but the service layer around the product limits that threat"],"partnership_formats":[],"partnership_url":null,"brands":["SaaS Capital","Maxio"],"posts_cited":11,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"stuart-selbst","name":"Stuart Selbst","url":"https://b2binfluencer.marketing/creators/stuart-selbst/","markdown_url":"https://b2binfluencer.marketing/creators/stuart-selbst.md","descriptor":"Stuart Selbst is a Customer Success and technology professional who writes on LinkedIn about customer retention, account growth, IT, and the value of listening and building trust.","linkedin_followers":3924,"linkedin_url":"https://www.linkedin.com/in/stuartselbst","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stuart-selbst.webp","topics":["leadership","sales","customer-success","customer-retention","candidate-experience"],"audiences":["job-seekers","customer-success-leaders"],"verdict":"Stuart Selbst is most useful for practical LinkedIn posts on customer retention, trust, and account growth.","best_for":"A mid-market customer success platform planning a LinkedIn thought-leadership series on retention and NRR.","not_for":"An enterprise cybersecurity vendor seeking high reach, guaranteed impressions, and deep technical proof.","takeaways":["Selbst calls NRR a scoreboard; real work is earning trust and bringing value.","Ask what went wrong and listen; do not mistake a green health score for success.","Good selling starts with attention and ends when there is no fit."],"check_first":"Confirm availability because they are in an active job search, and ask for post analytics.","main_ideas":["Earn the right to grow an account","Listen to customers instead of relying on signals alone","Good selling starts with attention and ends when there is no fit","Treat candidates with the communication you would want in a customer relationship","Prioritize useful work over a fixed job title"],"partnership_formats":[],"partnership_url":null,"brands":["StuTech"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"vicki-flesher","url":"https://b2binfluencer.marketing/creators/vicki-flesher/"},{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"michaela-daly","url":"https://b2binfluencer.marketing/creators/michaela-daly/"}],"engagement":null},{"id":"janmejay-bhatt","name":"Janmejay Bhatt","url":"https://b2binfluencer.marketing/creators/janmejay-bhatt/","markdown_url":"https://b2binfluencer.marketing/creators/janmejay-bhatt.md","descriptor":"Janmejay Bhatt writes about B2B marketing and growth systems for Indian manufacturing SMEs, alongside analysis of manufacturing opportunities and business risks.","linkedin_followers":1581,"linkedin_url":"https://www.linkedin.com/in/janmejaybhatt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/janmejay-bhatt.webp","topics":["sales","b2b-marketing","b2b-demand-generation"],"audiences":[],"verdict":"Useful for explaining manufacturing market shifts and fixing lead follow-up systems for Indian SME manufacturers.","best_for":"An Indian B2B agency helping SME manufacturers with content on enquiry handling and CRM.","not_for":"A large video-led international campaign needing guaranteed impressions and audience data.","takeaways":["Bhatt argues manufacturers should fix CRM ownership and follow-up before buying more leads.","Bhatt reports one client raised conversions 40% with inquiry volume unchanged.","AI data centres may create demand for power, cooling, pipelines and equipment suppliers."],"check_first":"Confirm rates, partnership terms and audience breakdown by industry, role or seniority.","main_ideas":["Manufacturers do not have a demand problem; they have a follow-up problem","Campaigns create moments; systems create momentum","The best opportunity is usually one layer behind the headline","Revenue tells you how big a company is, not how safe it is","A new buying channel can matter as much as a new market"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":21,"latest_post":"2026-10-07","similar":[{"id":"anthony-cacciatore","url":"https://b2binfluencer.marketing/creators/anthony-cacciatore/"},{"id":"albina-kolomiets","url":"https://b2binfluencer.marketing/creators/albina-kolomiets/"},{"id":"aleksandar-rodic","url":"https://b2binfluencer.marketing/creators/aleksandar-rodic/"}],"engagement":null},{"id":"vincenzo-toscano","name":"Vincenzo Toscano","url":"https://b2binfluencer.marketing/creators/vincenzo-toscano/","markdown_url":"https://b2binfluencer.marketing/creators/vincenzo-toscano.md","descriptor":"Vincenzo Toscano is the founder and CEO of Ecomcy, sharing advice and conversations about growing e-commerce brands on Amazon and other marketplaces.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/vincenzo-toscano","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","tiktok-shop","ecommerce-operations","peak-season-planning"],"audiences":[],"verdict":"Useful for B2B education on Amazon advertising, AI product discovery, and marketplace operations.","best_for":"Marketplace advertising agencies or Amazon and TikTok Shop brands wanting co-branded education.","not_for":"Consumer lifestyle product reviews or impulse campaigns with discount codes for Gen Z.","takeaways":["Q4 ad spending should protect margin, not chase clicks.","AI shopping may cut returns by making product data matter more.","TikTok is collapsing discovery, research, consideration and purchase into one app."],"check_first":"Confirm pricing, contract terms, and audience analytics for geography, age, roles, and seniority.","main_ideas":["Brands may need to be recommendable, not just searchable","Peak-season ad spending should protect margin, not chase clicks","Commerce platforms are drawing more of the shopping journey inside themselves","Marketplace growth is not the same as profitable growth","Expansion requires operations and market planning alongside advertising"],"partnership_formats":["Guest episode on an Ecomcy conversation","Event sponsorship or co-hosted seller meetup","Keynote or panel speaking slot"],"partnership_url":null,"brands":["Ecomcy","Amazon"],"posts_cited":17,"latest_post":"2026-10-08","similar":[{"id":"andri-sadlak","url":"https://b2binfluencer.marketing/creators/andri-sadlak/"},{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"},{"id":"umer-javed","url":"https://b2binfluencer.marketing/creators/umer-javed/"}],"engagement":null},{"id":"megan-bowen","name":"Megan Bowen","url":"https://b2binfluencer.marketing/creators/megan-bowen/","markdown_url":"https://b2binfluencer.marketing/creators/megan-bowen.md","descriptor":"Megan Bowen is the CEO and majority owner of Refine Labs, a B2B marketing agency. Bowen writes about marketing strategy, organizational growth, and the role of human judgment in an AI-driven workplace.","linkedin_followers":39472,"linkedin_url":"https://www.linkedin.com/in/meganwhitebowen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/megan-bowen.webp","topics":["artificial-intelligence","b2b-marketing","ai-in-marketing","marketing-operations","agency-growth"],"audiences":["b2b-marketing-leaders"],"verdict":"Useful for keynote and follow-on content on critical thinking in AI-era B2B marketing for in-house leaders.","best_for":"B2B marketing agencies or software brands booking for in-house B2B marketing leaders.","not_for":"Consumer or lifestyle brands seeking sponsored short-form video product demos with rate cards and usage rights.","takeaways":["AI can help marketing but cannot replace human critical thinking, taste, and empathy.","Most B2B marketing teams run the right tactics in the wrong order for their maturity.","Refine Labs described customer losses, layoffs, and a difficult 2022 through 2024 transition."],"check_first":"Confirm talk recordings, Maturity Model evidence, sponsorship terms, and recent LinkedIn post results.","main_ideas":["Human judgment is the work, not an input to it","Most B2B marketing teams run the right tactics in the wrong order","Build the agency as a talent destination","Grow by acquiring capability rather than reach","Name the hard years and let them change the plan"],"partnership_formats":[],"partnership_url":null,"brands":["Refine Labs","MOBI Solutions"],"posts_cited":14,"latest_post":"2026-10-05","similar":[{"id":"matthew-sciannella","url":"https://b2binfluencer.marketing/creators/matthew-sciannella/"},{"id":"harvey-le","url":"https://b2binfluencer.marketing/creators/harvey-le/"},{"id":"ciaran-finn","url":"https://b2binfluencer.marketing/creators/ciaran-finn/"}],"engagement":null},{"id":"cristian-m","name":"Cristian M.","url":"https://b2binfluencer.marketing/creators/cristian-m/","markdown_url":"https://b2binfluencer.marketing/creators/cristian-m.md","descriptor":"Cristian M. builds software that connects .NET applications with industrial automation, robotics, simulation, and AI tools. Their projects include C# libraries for industrial protocols and ROS, plus a digital-twin environment that brings simulation and robot-control components together.","linkedin_followers":15921,"linkedin_url":"https://www.linkedin.com/in/c-mori","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","physical-ai","industrial-automation","robotics"],"audiences":[],"verdict":"Useful for custom technical collaboration on .NET integration with industrial automation, robotics, simulation, or AI tools.","best_for":"Robotics software brands needing .NET bridges to industrial automation, ROS, or simulation tools.","not_for":"Campaigns needing ready-to-book sponsored posts, published rates, or guaranteed broad consumer reach.","takeaways":["They build C# libraries for industrial protocols and ROS to make capabilities accessible to .NET developers.","A MuJoCo walking policy runs in PhysX as a signal graph block, without retraining or Python.","On humanoid robots, they weigh flexibility against speed and repeatability of dedicated equipment."],"check_first":"Confirm sponsorship formats, availability, pricing, disclosure terms, audience demographics, and engagement on comparable technical posts.","main_ideas":["New robotics and AI capabilities should plug into existing engineering software, not replace it","The digital-twin market is a set of excellent islands; what’s missing is a neutral, open graph","Understand the process before choosing the automation","Flexibility is worth paying for, but complexity should sit where it earns its keep","Keep the whole chain visible, and treat maintenance as part of the craft"],"partnership_formats":[],"partnership_url":null,"brands":["Symbotic","NVIDIA","Bambu Lab","Siemens Tecnomatix","Rockwell Automation Emulate3D","realvirtual.io"],"posts_cited":15,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"harry-molyneux","name":"Harry Molyneux","url":"https://b2binfluencer.marketing/creators/harry-molyneux/","markdown_url":"https://b2binfluencer.marketing/creators/harry-molyneux.md","descriptor":"Harry Molyneux shares advice and case studies on conversion-rate optimization for direct-to-consumer ecommerce brands, including how to improve product pages, checkout, and A/B testing.","linkedin_followers":6823,"linkedin_url":"https://www.linkedin.com/in/hmolyneux","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/harry-molyneux.webp","topics":["ecommerce","conversion-rate-optimization","agency-operations"],"audiences":["dtc-brands","shopify-merchants"],"verdict":"Harry Molyneux is useful for providing conversion rate optimization advice and case studies for direct-to-consumer e-commerce brands.","best_for":"DTC supplement brands with high traffic seeking a conversion program for product pages, cart, and checkout.","not_for":"Brands seeking traditional media buys like sponsored videos or paid newsletter mentions judged on impressions.","takeaways":["Conversion work should be seen as a portfolio of experiments.","Product pages need better structure, not more content.","Retention is decided on the product page, not in post-purchase email."],"check_first":"Confirm LinkedIn follower demographics, job titles, and engagement figures for recent conversion-rate posts.","main_ideas":["Run conversion work as a portfolio of experiments, and expect most to prove nothing","The traffic is already bought, so conversion work is the cheaper lever","Product pages need better structure, not more content","Retention is decided on the product page, not in post-purchase email","Supplements face a trust problem about efficacy, not safety"],"partnership_formats":[],"partnership_url":null,"brands":["AG1"],"posts_cited":17,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"chad-diller","name":"Chad Diller","url":"https://b2binfluencer.marketing/creators/chad-diller/","markdown_url":"https://b2binfluencer.marketing/creators/chad-diller.md","descriptor":"Chad Diller creates marketing content, videos, and podcasts for landscaping and other green-industry businesses through Landscape Leadership.","linkedin_followers":4634,"linkedin_url":"https://www.linkedin.com/in/chad-diller","youtube_url":"https://www.youtube.com/channel/UC7Y3ugDbHJg0Yxm20asvf1A","photo_url":"https://b2binfluencer.marketing/assets/avatars/chad-diller.webp","topics":["sales","recruiting","content-marketing","sales-coaching"],"audiences":[],"verdict":"Chad Diller is most useful for practical green-industry marketing content, video, podcast production, and sales process advice.","best_for":"CRM or estimating-software vendor selling to landscaping and lawn care owners.","not_for":"Consumer lawn care product ambassador campaigns measured on homeowner reach and engagement.","takeaways":["Useful content is not the same as differentiating content.","A three-part test checks whether informed people disagree, experience supports it, customers care.","Video is expensive, so the return has to come from reuse."],"check_first":"Confirm recent reach, engagement, and audience job titles or company types for similar topics.","main_ideas":["Useful content is not the same as differentiating content","A three-part test before making a piece of content","Better content planning starts with questions, not a posting calendar","Video is expensive, so the return has to come from reuse","Tell the customer's story, not the company's"],"partnership_formats":["Podcast production","Podcast network participation","Video production program","Recruiting and culture video","Co-marketing content"],"partnership_url":null,"brands":["Landscape Leadership","Level Green Landscaping","The Deal Factory","3PG Advisors, LLC"],"posts_cited":24,"latest_post":"2026-10-08","similar":[{"id":"ash-davis","url":"https://b2binfluencer.marketing/creators/ash-davis/"},{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"},{"id":"sava-vacic","url":"https://b2binfluencer.marketing/creators/sava-vacic/"}],"engagement":null},{"id":"victoria-chapman","name":"Victoria Chapman","url":"https://b2binfluencer.marketing/creators/victoria-chapman/","markdown_url":"https://b2binfluencer.marketing/creators/victoria-chapman.md","descriptor":"Victoria Chapman is the founder of TLC Ads, a UK-based paid advertising agency that helps businesses generate leads, with a focus on Google Ads.","linkedin_followers":8185,"linkedin_url":"https://www.linkedin.com/in/thevictoriachapman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/victoria-chapman.webp","topics":["paid-ads","google-ads","conversion-tracking"],"audiences":["b2b-marketing-leaders"],"verdict":"Victoria Chapman is most useful for explaining how to connect Google Ads to lead quality, tracking, and revenue.","best_for":"A UK B2B lead-generation company spending around £2,000 or more monthly on Google Ads.","not_for":"Consumer brand paid creator partnership for product launch with reach figures and rate card.","takeaways":["Tracking can fail silently after website updates, GA4 migrations, or CRM disconnections.","Measure cost per qualified lead, lead-to-sale conversion, and customer acquisition cost against lifetime value.","Scale paid media only when four conditions are met, including stable landing-page conversion."],"check_first":"Ask for audience demographics and engagement or reach data to verify whether the following matches this target profile.","main_ideas":["Conversion tracking fails silently. Verify it; don’t trust it","Measure reports against revenue, not activity","The conversion chain extends beyond the ad account—and that is usually where it breaks","Plan paid media around business outcomes, and scale only when four conditions are met","The nurture gap is where pipeline quietly dies"],"partnership_formats":[],"partnership_url":null,"brands":["TLC Ads"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"md-kamrul-islam-akash","url":"https://b2binfluencer.marketing/creators/md-kamrul-islam-akash/"},{"id":"matthew-montez","url":"https://b2binfluencer.marketing/creators/matthew-montez/"},{"id":"brian-koffler","url":"https://b2binfluencer.marketing/creators/brian-koffler/"}],"engagement":null},{"id":"danielle-lares","name":"Danielle Lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/","markdown_url":"https://b2binfluencer.marketing/creators/danielle-lares.md","descriptor":"Danielle Lares writes about workforce development, apprenticeship, and labor compliance for infrastructure and manufacturing projects. Their posts focus on connecting project requirements with workforce skills, training pathways, and community needs.","linkedin_followers":217,"linkedin_url":"https://www.linkedin.com/in/danielle-lares","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/danielle-lares.webp","topics":["workforce-development","manufacturing-workforce"],"audiences":[],"verdict":"Most useful for credibility-led posts on workforce pipelines, apprenticeship, labor compliance, and project readiness.","best_for":"Construction or infrastructure workforce-development campaigns needing credibility on apprenticeship, compliance, and project readiness.","not_for":"Consumer product campaigns seeking large reach, broad awareness, or immediate sales.","takeaways":["Apprenticeship placements and reliable reporting can affect contractor bid eligibility and federal funding.","Start project readiness with skills the work requires, not a headcount.","Compliance is part of the deliverable, not a separate administrative track."],"check_first":"Confirm paid terms, deliverables, project-specific claim review, and reach data if needed.","main_ideas":["Compliance is part of the deliverable, not a separate administrative track","Start project readiness with the skills the work actually requires, not a headcount","Teach project partners the way apprentices learn a trade","Investment only pays off if the community is ready to receive it","Early vocational exposure is where the pipeline starts"],"partnership_formats":[],"partnership_url":null,"brands":["General Motors","Alliance for America’s Skilled Trades","Virginia Works","The Workshop Early Vocational Center","MDOT OJT Program","Enerfab","TradesFutures"],"posts_cited":15,"latest_post":"2026-09-29","similar":[{"id":"timothy-smith","url":"https://b2binfluencer.marketing/creators/timothy-smith/"},{"id":"jennifer-tucker","url":"https://b2binfluencer.marketing/creators/jennifer-tucker/"},{"id":"geoff-vercauteren","url":"https://b2binfluencer.marketing/creators/geoff-vercauteren/"}],"engagement":null},{"id":"ben-sulka","name":"Ben Sulka","url":"https://b2binfluencer.marketing/creators/ben-sulka/","markdown_url":"https://b2binfluencer.marketing/creators/ben-sulka.md","descriptor":"Ben Sulka is a paid-media and growth marketer who runs Sulka Labs, an agency working with direct-to-consumer e-commerce brands on Meta and Google advertising. Sulka Labs also offers management of Trybe creator programs, and Sulka writes about advertising, creator content and AI tools for marketing.","linkedin_followers":2219,"linkedin_url":"https://www.linkedin.com/in/ben-sulka-591152191","youtube_url":"https://www.youtube.com/channel/UCCYSsxJ_QkdNRMPyzF543mA","photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-sulka.webp","topics":["artificial-intelligence","paid-ads","meta-ads","tiktok-shop","google-ads"],"audiences":["dtc-ecommerce-brands"],"verdict":"Ben Sulka is most useful for DTC brands needing paid media and creator program execution.","best_for":"DTC e-commerce brands spending roughly $100,000 to $500,000 a month on Meta or Google.","not_for":"B2B software sponsorship packages or reach-based LinkedIn campaigns.","takeaways":["Choose an AI model by the stakes of the task.","Media buying is a small piece of the job; creative sets an agency apart.","Run creator programs like a commissioned sales team, not a vendor list."],"check_first":"Ask for pricing, capacity, and evidence behind claimed results.","main_ideas":["Choose an AI model by the stakes of the task","Media buying is a small piece of the job; creative is what sets an agency apart","Run creator programs like a commissioned sales team, not a vendor list","Find the execution problems in a live account before asking for a bigger budget","Sell senior attention to brands that large agencies treat as small accounts"],"partnership_formats":["Meta and Google ads management (Sulka Labs)","Trybe creator program management","Media buying as a separate service","Agency-to-agency collaboration","Free ad account review"],"partnership_url":null,"brands":["Sulka Labs","Trybe","Blackline","13 Supplies","Ourself","Woodies Drumsticks","Action Direct","Emily Roggenburk","Brandon Blackwood","Anthropic"],"posts_cited":18,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"jill-simonds","name":"Jill Simonds","url":"https://b2binfluencer.marketing/creators/jill-simonds/","markdown_url":"https://b2binfluencer.marketing/creators/jill-simonds.md","descriptor":"Jill Simonds writes about fractional executive leadership and how growing businesses can build stronger finance, sales, and operating systems. Her posts focus on making performance less dependent on founders’ personal intervention and more predictable through clear ownership, processes, and better decisions.","linkedin_followers":9328,"linkedin_url":"https://www.linkedin.com/in/jillcsimonds","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jill-simonds.webp","topics":["leadership","sales","startup","founder-dependency"],"audiences":[],"verdict":"Jill Simonds is most useful for practical posts on fractional leadership, finance, sales, and operating systems.","best_for":"A professional services firm seeking a fractional CFO to improve cash flow and prepare for acquisition.","not_for":"A bookkeeping or compliance software brand seeking paid sponsorship and day-to-day finance staff reach.","takeaways":["Fractional executives should build the function, not just fill the role.","Recurring problems point to a missing system, not a need for more effort.","More sales activity will not repair a broken sales system."],"check_first":"Confirm recent audience analytics covering job seniority, industry, company size, and geography before contact.","main_ideas":["Fractional executives should build the function, not just fill the role","Financial visibility matters when it changes decisions","A business built to sell should work without its founder at the center","Recurring problems point to a missing system, not a need for more effort","More sales activity will not repair a broken sales system"],"partnership_formats":[],"partnership_url":null,"brands":["SAVVY"],"posts_cited":18,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"chris-m","name":"Chris M.","url":"https://b2binfluencer.marketing/creators/chris-m/","markdown_url":"https://b2binfluencer.marketing/creators/chris-m.md","descriptor":"Chris Messina writes about how companies can measure the value of partner ecosystems and decide where to invest. Chris’s posts argue that partner work creates value beyond sales pipeline and attribution, and that leaders need stronger evidence to explain its financial impact.","linkedin_followers":6497,"linkedin_url":"https://www.linkedin.com/in/chrisjmessina","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Chris Messina is useful for explaining partner ecosystem value and framing partner investment choices for finance leaders.","best_for":"B2B SaaS partner teams under CFO pressure to show partner investment returns and funding choices.","not_for":"Paid LinkedIn sponsorship packages with guaranteed impressions, fixed deliverables, and broad self-serve lead generation.","takeaways":["Partner credit has nowhere to go in CRM tools companies already use.","Attribution is the wrong question; capital allocation is the real one.","Salesforce splits point to internal users; HubSpot lacks a standard partner object."],"check_first":"Confirm how they separate paid advisory work from QuarqAI promotion and provide audience demographics.","main_ideas":["Partner credit has nowhere to go in the tools companies already use","Attribution is the wrong question; capital allocation is the real one","Partner ecosystems are not sales functions","Executive questions answered with receipts, not stories","A named product runs through much of the writing"],"partnership_formats":[],"partnership_url":null,"brands":["QuarqAI"],"posts_cited":16,"latest_post":"2026-10-01","similar":[{"id":"lela-koopal-patel","url":"https://b2binfluencer.marketing/creators/lela-koopal-patel/"},{"id":"barrett-king","url":"https://b2binfluencer.marketing/creators/barrett-king/"}],"engagement":null},{"id":"vivek-bharathi-muruganandam","name":"Vivek Bharathi Muruganandam","url":"https://b2binfluencer.marketing/creators/vivek-bharathi-muruganandam/","markdown_url":"https://b2binfluencer.marketing/creators/vivek-bharathi-muruganandam.md","descriptor":"Vivek Bharathi Muruganandam hosts The AI People, a talk show featuring conversations with AI and security leaders, and co-hosts discussions on AI trust and governance. Their posts also describe their work as a principal product manager in the technology industry.","linkedin_followers":9649,"linkedin_url":"https://www.linkedin.com/in/vivekbharathivb","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vivek-bharathi-muruganandam.webp","topics":["artificial-intelligence","cybersecurity","product-management","ai-governance","ai-security","enterprise-ai-adoption"],"audiences":[],"verdict":"Useful for senior peer discussions on AI trust, governance, and security, with interviews and roundtables, not broad reach.","best_for":"AI governance platform in regulated industries wanting a small executive roundtable or conference interview series.","not_for":"Mass-registration webinars, live product demos, lead-generation targets, or broad marketing audience campaigns.","takeaways":["Four-chair framework sets out what CMO, CIO, CFO and CISO each need from enterprise AI.","Governance gaps can become attack surfaces, not just compliance gaps.","The AI Trust Table is small and approval-only, not a mass-registration format."],"check_first":"Confirm audience demographics, event results, commercial terms, co-host role, guest list, and filming or publishing permissions.","main_ideas":["Governance is a design input, not a cleanup step","Four executives, four things they will not trade away","An AI system without governance is an attack surface","AI agents move the question from who can get in to what the system is allowed to do","Convene small, approval-only tables where the room talks more than the hosts"],"partnership_formats":["Co-hosted AI trust roundtable","Boardroom-style session on deploying AI in regulated industries","Executive interview slot on The AI People"],"partnership_url":null,"brands":["The AI People","The AI Trust Table","IBM"],"posts_cited":17,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"jared-w","name":"Jared W.","url":"https://b2binfluencer.marketing/creators/jared-w/","markdown_url":"https://b2binfluencer.marketing/creators/jared-w.md","descriptor":"Jared W. helps founder-led service businesses diagnose and improve the systems connecting marketing, sales, fulfillment, and payment. Their posts focus on making revenue data more trustworthy and deciding what to fix before automating.","linkedin_followers":1562,"linkedin_url":"https://www.linkedin.com/in/createwithjared","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jared-w.webp","topics":["revenue-operations","marketing-attribution"],"audiences":["revenue-operations-leaders"],"verdict":"Useful for diagnosing and fixing fractured lead-to-cash systems before automating them.","best_for":"B2B SaaS company needing revenue operations diagnosis for a fractured lead-to-cash system.","not_for":"Consumer or direct-to-consumer brands seeking sponsored social posts for broad reach and sign-ups.","takeaways":["A flaky automation is usually a system problem wearing a tool's name.","The most expensive automation is the one built before the business is ready.","Marketing numbers do not need to be prettier; they need to agree."],"check_first":"Confirm whether they offer sponsorship, rates, audience demographics, and recent post performance.","main_ideas":["A flaky automation is usually a system problem wearing a tool's name","The most expensive automation is the one built before the business is ready for it","Marketing numbers don't need to be prettier; they need to agree","Validate the data layer before optimizing anything on top of it","Automation isn't a strategy: cut the feature wishlist to one revenue problem"],"partnership_formats":[],"partnership_url":null,"brands":["Zapier","Meta","Google"],"posts_cited":18,"latest_post":"2026-09-08","similar":[{"id":"sylvia-ekabua","url":"https://b2binfluencer.marketing/creators/sylvia-ekabua/"},{"id":"omer-menashe","url":"https://b2binfluencer.marketing/creators/omer-menashe/"},{"id":"irit-levi","url":"https://b2binfluencer.marketing/creators/irit-levi/"}],"engagement":null},{"id":"wiley-strahan","name":"Wiley Strahan","url":"https://b2binfluencer.marketing/creators/wiley-strahan/","markdown_url":"https://b2binfluencer.marketing/creators/wiley-strahan.md","descriptor":"Wiley Strahan writes about supply chain and logistics, including how companies can apply AI, improve warehouse operations, and manage delivery economics. Strahan also created the AI Supply Chain Hub and published *Supply Chain Careers: The Field Guide*.","linkedin_followers":5662,"linkedin_url":"https://www.linkedin.com/in/wileystrahan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain"],"audiences":["supply-chain-professionals"],"verdict":"Wiley Strahan is useful for practical supply chain arguments linking AI claims to warehouse systems and delivery economics.","best_for":"Supply chain data and integration vendors targeting retailers, 3PLs, or manufacturers.","not_for":"A direct-to-consumer home furnishings paid social sofa campaign needing consumer reach and short-form video.","takeaways":["Warehouse AI stalls at data access, not model quality, Strahan argues.","The operations problem AI should solve is the shift handoff.","Operator judgment is a data asset, not a job description."],"check_first":"Confirm audience attributes and terms before contacting; no media kit or sponsor policy is published.","main_ideas":["AI in warehousing stalls at data access, not model quality","Operator judgment is a data asset, not a job description","The operations problem AI should solve is the shift handoff","One owner from click to doorstep, because functional scoreboards hide the loss","Delivery labor rules get argued as fairness and decided by utilization math"],"partnership_formats":[],"partnership_url":null,"brands":["AI Supply Chain Hub (AISCHub.com)","Shift Sync","Supply Chain Careers: The Field Guide"],"posts_cited":17,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"zack-greenfield","name":"Zack Greenfield","url":"https://b2binfluencer.marketing/creators/zack-greenfield/","markdown_url":"https://b2binfluencer.marketing/creators/zack-greenfield.md","descriptor":"Zack Greenfield advises middle-market companies on putting AI to work, with a focus on fitting tools and training to real workflows and helping organizations move from pilots to wider adoption.","linkedin_followers":23728,"linkedin_url":"https://www.linkedin.com/in/zackgreenfield","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zack-greenfield.webp","topics":["artificial-intelligence","ai-adoption","operational-excellence"],"audiences":["founders","operations-leaders"],"verdict":"Zack Greenfield is most useful for practical AI adoption content about workflows, training, and rollout decisions.","best_for":"Mid-market operations consultancies selling AI adoption and enablement work, especially implementation training collaborations.","not_for":"Enterprise AI platform vendors wanting fast, feature-led product launches with short promotional captions.","takeaways":["Feature-focused training missed factory supervisors; start with decisions, lost time, and handoffs.","A successful pilot can stall when scaling departments were not involved early.","They tested an AI-assisted intake process in their own business, including failures."],"check_first":"Confirm audience composition and recent reach and engagement for AI adoption posts.","main_ideas":["Teach the job, not the software","Adoption stalls in the approval chain, not in the model","Pick one problem and refuse work that does not fit","Use your own business as the test lab"],"partnership_formats":[],"partnership_url":null,"brands":["ZGC"],"posts_cited":15,"latest_post":"2026-10-10","similar":[{"id":"kevin-nanney","url":"https://b2binfluencer.marketing/creators/kevin-nanney/"},{"id":"nikhil-hunshikatti","url":"https://b2binfluencer.marketing/creators/nikhil-hunshikatti/"},{"id":"daryl-holley","url":"https://b2binfluencer.marketing/creators/daryl-holley/"}],"engagement":null},{"id":"ibraheem-hamzat","name":"Ibraheem Hamzat","url":"https://b2binfluencer.marketing/creators/ibraheem-hamzat/","markdown_url":"https://b2binfluencer.marketing/creators/ibraheem-hamzat.md","descriptor":"Ibraheem Hamzat shares practical analysis of Shopify and ecommerce growth, focusing on how customer journeys, conversion, post-purchase experience, and retention work together to create revenue.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ibraheemhamzat","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ibraheem-hamzat.webp","topics":["ecommerce"],"audiences":[],"verdict":"Ibraheem Hamzat is most useful for diagnosing Shopify and ecommerce revenue systems before scaling traffic.","best_for":"Shopify growth agencies or DTC brands needing a revenue-systems diagnostic method.","not_for":"Brands seeking fixed paid sponsorship, published rates, or verified scaled revenue lift.","takeaways":["Ecommerce growth is a connected revenue system, not separate tactics.","Check what happens to existing traffic before recommending more ads.","Separate symptoms from constraints, then fix the constraint."],"check_first":"Ask for client name, timeframe, figures, and audience data before assessing fit.","main_ideas":["Ecommerce growth is a connected revenue system, not a set of separate tactics","Check what happens to existing traffic before recommending more ads","Separate symptoms from constraints, then fix the constraint","Start with unit economics, then examine trust across the journey","Treat the post-purchase period and second purchase as a major revenue leak"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"aman-jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/"},{"id":"ali-chaudhary","url":"https://b2binfluencer.marketing/creators/ali-chaudhary/"}],"engagement":null},{"id":"jit-hinchman","name":"Jit Hinchman","url":"https://b2binfluencer.marketing/creators/jit-hinchman/","markdown_url":"https://b2binfluencer.marketing/creators/jit-hinchman.md","descriptor":"Jit Hinchman writes about supply chains, logistics, and resilience through SCA Network Pulse, a series of analyses that connects current events to questions such as cargo integrity, hidden dependencies, battery supply, and circularity.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jithinchman","youtube_url":null,"photo_url":null,"topics":["supply-chain","supply-chain-resilience","circular-economy"],"audiences":["supply-chain-leaders"],"verdict":"Jit Hinchman is useful for systems-level supply-chain analysis that tests resilience, cargo integrity, and hidden dependencies.","best_for":"A supply-chain risk analytics brand needing subject expertise for resilience or cargo-integrity thought leadership.","not_for":"Performance campaigns needing product placement, tracked links, guaranteed reach, or fixed monthly sponsored posts.","takeaways":["A backup route is not redundancy if it shares the same vulnerability.","Tracking where goods travel differs from proving what the cargo is.","Abundant global capacity can still leave a shortage of the right capacity."],"check_first":"Confirm availability, rates, placement rules, editorial terms, and recent LinkedIn audience data.","main_ideas":["Tracking location is not the same as proving what cargo is","A backup route is not redundancy if it shares the same vulnerability","Abundant global capacity can still leave a shortage of the right capacity","Circularity starts with return flows, assets, and empty movements","Connecting networks is integration; innovation is what the connections make possible"],"partnership_formats":[],"partnership_url":null,"brands":["Supply Chain Adviser™"],"posts_cited":16,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"abdul-raheem","name":"Abdul Raheem","url":"https://b2binfluencer.marketing/creators/abdul-raheem/","markdown_url":"https://b2binfluencer.marketing/creators/abdul-raheem.md","descriptor":"Abdul Raheem works on B2B lead generation, connecting paid ads with landing pages, lead capture, CRM, follow-up and sales tracking to help businesses build a more predictable pipeline. Raheem says they co-founded Audaxic Media in 2026 to build these systems for B2B founders.","linkedin_followers":13021,"linkedin_url":"https://www.linkedin.com/in/abdulraheem-lead-generation","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abdul-raheem.webp","topics":["sales","marketing-automation","client-acquisition"],"audiences":["agency-owners","b2b-founders"],"verdict":"Abdul Raheem is most useful for fixing B2B lead generation after the click, from landing pages through CRM and sales tracking.","best_for":"Fits B2B software or financial services brands wanting one senior operator to own the full funnel chain.","not_for":"Does not fit consumer brands or enterprises needing scaled media buying in many markets with large budgets.","takeaways":["Treat lead generation as a connected system, not just an advertising problem.","Paid spend amplifies what works; it does not fix what does not.","They report 300+ qualified leads in 90 days for one client project."],"check_first":"Confirm current availability, sector references, and dashboard access for self-reported results.","main_ideas":["Paid ads start the funnel; they aren't the whole of it","Build the whole system around campaigns, then judge it by what you can see","Paid spend amplifies what works; it doesn't fix what doesn't","Specificity and proof beat volume","Debug a funnel like software"],"partnership_formats":["Direct client engagement, capped at five at a time","Personally run delivery","Full-funnel scope, ad through sales call","Free funnel audit checklist as an entry point","Exclusive paid client base"],"partnership_url":null,"brands":["Audaxic Media","Fiverr"],"posts_cited":18,"latest_post":"2026-10-08","similar":[{"id":"brian-koffler","url":"https://b2binfluencer.marketing/creators/brian-koffler/"},{"id":"saikat-sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/"},{"id":"victoria-chapman","url":"https://b2binfluencer.marketing/creators/victoria-chapman/"}],"engagement":null},{"id":"ali-mirza","name":"Ali Mirza","url":"https://b2binfluencer.marketing/creators/ali-mirza/","markdown_url":"https://b2binfluencer.marketing/creators/ali-mirza.md","descriptor":"Ali Mirza shares practical ways to use AI tools, build automations, and turn AI services into business ideas. Their LinkedIn posts also cover AI product news and business stories.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alimirza2k","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-mirza.webp","topics":["artificial-intelligence","startup"],"audiences":["small-business-owners"],"verdict":"Ali Mirza is most useful for practical AI service workflows and offer packaging for solopreneurs.","best_for":"A B2B SaaS brand targeting AI-savvy solopreneurs with step-by-step build-along sponsored posts.","not_for":"Independent product comparisons, benchmarks, or enterprise security authority content for security leaders.","takeaways":["One post explains producing and selling an AI-assisted SEO article from keyword research to delivery.","Another lays out client inputs, prompt, and deliverable for a five-email sequence.","A post covers making money building AI automations as a shorter checklist."],"check_first":"Confirm pricing, timing, exclusivity, performance terms, and post edit or takedown rights.","main_ideas":["Package AI work as a fixed-price deliverable, with the prompt included","Pick one niche and sell done-for-you systems to businesses still working manually","Long idea lists with revenue ranges, gated behind a comment hook","Treat each AI launch as something builders must react to, then ask the trust question","Founder stories used to argue that execution and partnership beat raw talent"],"partnership_formats":["Single sponsored feed post with a signup offer","Deal or offer promotion through a comment keyword"],"partnership_url":null,"brands":["Criteo Go","AppSumo"],"posts_cited":22,"latest_post":"2026-10-16","similar":[{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"},{"id":"jamie-herman","url":"https://b2binfluencer.marketing/creators/jamie-herman/"},{"id":"paul-storm","url":"https://b2binfluencer.marketing/creators/paul-storm/"}],"engagement":null},{"id":"anilkumar-maruti-patil","name":"Anilkumar Maruti Patil","url":"https://b2binfluencer.marketing/creators/anilkumar-maruti-patil/","markdown_url":"https://b2binfluencer.marketing/creators/anilkumar-maruti-patil.md","descriptor":"Anilkumar Maruti Patil works on HR and leadership systems for growing businesses, with a focus on manufacturing and large, multi-location teams. Patil's posts cover succession planning, talent acquisition, HR systems, and clarifying who owns decisions and results.","linkedin_followers":7885,"linkedin_url":"https://www.linkedin.com/in/anilkumarmpatil","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anilkumar-maruti-patil.webp","topics":["leadership","recruiting","talent-acquisition"],"audiences":[],"verdict":"Most useful for manufacturing HR and leadership systems around succession planning, hiring systems, and decision ownership.","best_for":"A fractional CHRO campaign for manufacturing HR firms on succession planning and HRMS rollout.","not_for":"Consumer brand seeking broad lifestyle reach or light-touch product endorsement.","takeaways":["Succession planning should identify someone who can take charge within days, not a tidier chart.","Growth stalls when authority stops at the middle, not because talent is missing.","Automate an HR process only after its manual version is trackable."],"check_first":"Confirm follower demographics, engagement results, and independent validation of reported figures.","main_ideas":["Succession planning should identify someone who can take charge within days, not produce a tidier chart","Growth stalls when authority stops at the middle, not because talent is missing","Public reviews and AI summaries are part of the hiring funnel","Automate an HR process only after its manual version is trackable","Advice comes in named frameworks with a single reply-to-get-it step"],"partnership_formats":["Keyword-triggered resource request","Productized succession install on a 21-day timetable","Fractional CHRO and HR-systems build-out","Direct phone or WhatsApp inquiry"],"partnership_url":null,"brands":["AskanilHR","Nirani Sugars","VFS Global","Satguru Travel","Time Legend Africa"],"posts_cited":17,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"phong-trieu","name":"Phong Trieu","url":"https://b2binfluencer.marketing/creators/phong-trieu/","markdown_url":"https://b2binfluencer.marketing/creators/phong-trieu.md","descriptor":"Phong Trieu writes about recruiting, hiring technology, and career strategy. Their posts explain how AI is changing recruiters’ work and offer practical advice on resumes, job searches, and demonstrating skills.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/phong-trieu-4b030a43","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","ai-in-recruiting"],"audiences":["job-seekers"],"verdict":"Phong Trieu explains AI in recruiting and gives practical hiring and job search advice.","best_for":"A recruitment technology company wanting a B2B talent-acquisition voice for education.","not_for":"A named, data-backed benchmark report on AI screening accuracy and sourcing efficiency.","takeaways":["AI is a force multiplier in recruiting, not a replacement for recruiters.","The resume is shrinking, not dying, and skills proof is replacing it.","A resume wins by acting like a marketing document, not a biography."],"check_first":"Confirm partnership formats, terms, and recent LinkedIn audience analytics.","main_ideas":["AI is a force multiplier in recruiting, not a replacement for recruiters","The resume is shrinking, not dying, and skills proof is replacing it","A resume wins by acting like a marketing document, not a biography","Direct contact and networking still beat paid job-search shortcuts","Hiring reallocates in a shock rather than freezing"],"partnership_formats":[],"partnership_url":null,"brands":["CoRecruit"],"posts_cited":20,"latest_post":"2026-09-29","similar":[{"id":"dennis-smith","url":"https://b2binfluencer.marketing/creators/dennis-smith/"},{"id":"lindzi-cox","url":"https://b2binfluencer.marketing/creators/lindzi-cox/"},{"id":"russell-mikowski","url":"https://b2binfluencer.marketing/creators/russell-mikowski/"}],"engagement":null},{"id":"jeremy-clark","name":"Jeremy Clark","url":"https://b2binfluencer.marketing/creators/jeremy-clark/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-clark.md","descriptor":"Jeremy Clark shares counterintelligence and defense-industry security insights through CI Press podcast episodes and IXN Solutions event posts, including discussions of supply-chain risk and security tools for industrial security professionals.","linkedin_followers":3671,"linkedin_url":"https://www.linkedin.com/in/jeremy-j-clark","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-clark.webp","topics":["supply-chain","defense-industrial-base"],"audiences":[],"verdict":"Useful for counterintelligence and defense industrial base security insights on supply chain risk and DCSA platform questions.","best_for":"A defense industrial base security consultancy planning podcast or briefing collaborations.","not_for":"A third-party risk or sustainability ratings platform targeting procurement and ESG leaders.","takeaways":["They posted open questions about whether DCSA's Individual Engagement Platform fits existing security workflows.","They presented Supply Chain and Counterintelligence and Counterintelligence in the Defense Industrial Base at NCMS 2026.","They ran open-laptop demonstrations of the 351X security tool at Booth 607."],"check_first":"Confirm job title, full episodes or presentations, and recent per-episode results.","main_ideas":["Counterintelligence belongs in the private sector, not just government agencies","Sourcing and supply-chain choices are national-security choices","Judge government reporting platforms on execution, not intent","Nation-state theft of innovation is a core economic threat","Teach the field through named practitioners' firsthand testimony"],"partnership_formats":[],"partnership_url":null,"brands":["IXN Solutions","CI Press","Red5","NCMS, Inc."],"posts_cited":17,"latest_post":"2026-10-01","similar":[{"id":"kristi-rogers","url":"https://b2binfluencer.marketing/creators/kristi-rogers/"},{"id":"dario-salice","url":"https://b2binfluencer.marketing/creators/dario-salice/"}],"engagement":null},{"id":"evan-frisch","name":"Evan Frisch","url":"https://b2binfluencer.marketing/creators/evan-frisch/","markdown_url":"https://b2binfluencer.marketing/creators/evan-frisch.md","descriptor":"Evan Frisch builds and demonstrates proof-of-concept software for K–12 school district workflows, using AI-assisted development to connect data and create tools that fit district needs.","linkedin_followers":19901,"linkedin_url":"https://www.linkedin.com/in/evanfrisch","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for showing district technical staff how K-12 edtech can fit real workflows.","best_for":"A K-12 edtech vendor with a documented API showing how its product fits district processes.","not_for":"A curriculum or classroom-content publisher seeking paid teacher awareness judged on reach.","takeaways":["Hall pass app built in about six hours after SIS feature could not be customized.","Volunteer-hour tracker uses a bridge table keeping student identifiers on district side.","Graduation tracker refreshes requirement data without erasing staff notes in Google Sheet."],"check_first":"Ask for follower demographics, per-post engagement, and district references before contacting.","main_ideas":["Build around gaps in existing school systems","Treat student privacy as part of the design","Automate updates without taking staff out of the loop","Make outside data usable with repeatable integration methods","Use AI-assisted development to build staff capacity"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic","Google","Microsoft"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"josh-chernikoff","url":"https://b2binfluencer.marketing/creators/josh-chernikoff/"},{"id":"shannon-terry","url":"https://b2binfluencer.marketing/creators/shannon-terry/"},{"id":"dylan-makani","url":"https://b2binfluencer.marketing/creators/dylan-makani/"}],"engagement":null},{"id":"ahmed-sallam","name":"Ahmed Sallam","url":"https://b2binfluencer.marketing/creators/ahmed-sallam/","markdown_url":"https://b2binfluencer.marketing/creators/ahmed-sallam.md","descriptor":"Ahmed Sallam is a cybersecurity engineer and founder of DEEPSAFE Technology. Their work focuses on security across computer systems, including Windows kernel security and using AI in cybersecurity and software development.","linkedin_followers":12519,"linkedin_url":"https://www.linkedin.com/in/ahmedsallam","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ahmed-sallam.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Ahmed Sallam is most useful for technical advisory and thought leadership on AI-assisted kernel security and synthetic disinformation detection.","best_for":"A cybersecurity company seeking technical advisory or thought leadership on AI-assisted kernel security and disinformation detection.","not_for":"Consumer-facing brands seeking high-reach video-led awareness campaigns for everyday users.","takeaways":["AI writes kernel code fast but lacks operating system understanding of experienced kernel engineers.","Kernel-mode testing and validation stay weak, and AI rework tax slows production-quality software.","Synthetic disinformation is dangerous because it is empty, not because it is obviously false."],"check_first":"Confirm audience demographics, engagement totals, and whether a sponsorship package or rate card exists.","main_ideas":["Security has to be architected from silicon to the person, not sold as separate products","AI writes kernel code fast, but it still needs human system understanding and engineering discipline","AI agents are a new kind of operating system and need safety below the decision loop","Synthetic disinformation is dangerous because it is empty, not because it is obviously false","AI should amplify expert security judgement rather than replace it"],"partnership_formats":["DEEPSAFE engagement or high-impact project","Strategic collaboration on AI and security engineering"],"partnership_url":null,"brands":["DEEPSAFE Technology"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"oliver-hurrey","name":"Oliver Hurrey","url":"https://b2binfluencer.marketing/creators/oliver-hurrey/","markdown_url":"https://b2binfluencer.marketing/creators/oliver-hurrey.md","descriptor":"Oliver Hurrey brings companies, suppliers and sustainability practitioners together to make supply-chain decarbonization more practical, with a focus on Scope 3 emissions and procurement.","linkedin_followers":17433,"linkedin_url":"https://www.linkedin.com/in/oliverhurrey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oliver-hurrey.webp","topics":["supply-chain","scope-3-emissions"],"audiences":["procurement-leaders"],"verdict":"Useful for connecting procurement, suppliers and carbon accountants to make Scope 3 decarbonization practical and decision-focused.","best_for":"A Scope 3 software vendor or consultancy selling procurement-side decarbonization services for a content programme.","not_for":"A consumer-facing brand or B2C software company wanting high-volume paid social endorsement.","takeaways":["Over 500 suppliers: 43% raised cost or said sustainability did not count at contract award.","24% pointed to customer specifications or sourcing choices as drivers of their emissions.","Carbon data only matters if it changes a decision."],"check_first":"Confirm commercial terms, follower demographics and recent comparable results before committing budget.","main_ideas":["Suppliers want to decarbonize; the problem is how customers ask","Make carbon part of normal commercial decisions, not an add-on report","Carbon data only matters if it changes a decision","Coordinate the practitioner communities instead of working in parallel","Evaluate tools through peer practice, and move past surveys"],"partnership_formats":["Partner events and conference sessions","Briefings and multi-day summits","Tools Clinic vendor sessions","Hosting and hospitality at peer convenings","Joint resource development","Podcast guest slot"],"partnership_url":null,"brands":["Scope 3 Peer Group","Carbon Accounting Alliance","The Sustainable Procurement Pledge","PACT (Partnership for Carbon Transparency)","Gravity"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"bernhard-heinrich","url":"https://b2binfluencer.marketing/creators/bernhard-heinrich/"},{"id":"kelly-hobson","url":"https://b2binfluencer.marketing/creators/kelly-hobson/"},{"id":"matt-pumfrey","url":"https://b2binfluencer.marketing/creators/matt-pumfrey/"}],"engagement":null},{"id":"suleman-adil","name":"Suleman Adil","url":"https://b2binfluencer.marketing/creators/suleman-adil/","markdown_url":"https://b2binfluencer.marketing/creators/suleman-adil.md","descriptor":"Suleman Adil is a healthtech commercial leader focused on sales, go-to-market strategy and NHS adoption. Their posts examine how procurement, customer use and clinical workflow affect whether healthcare technology delivers lasting value.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/suleman-adil","youtube_url":null,"photo_url":null,"topics":["leadership","sales","healthcare","sales-leadership"],"audiences":[],"verdict":"Suleman Adil is most useful for testing NHS healthtech adoption, procurement and value after pilot.","best_for":"Healthtech suppliers selling ambient voice or clinical documentation to NHS trusts needing adoption strategy.","not_for":"Consumer wellness app campaigns for UK consumers aged 18 to 34.","takeaways":["Online consultation submissions rose from 5.7 million to 9.8 million; supplier practice count stayed flat.","Submissions do not measure completed consultations or unique patients, Adil cautions.","Ambient voice implementation counts do not show continued clinician use, patient flow or contract renewal."],"check_first":"Confirm source data, fees, scope, availability, and audience insights before contacting.","main_ideas":["A framework place or a pilot does not prove NHS technology is being used","HealthTech is not just another software vertical, and a large footprint can hide lost trust","The measures they emphasize: utilisation, clinician retention, time saved, outcomes and renewal rates","Sales leadership: grit, forecast delivery and holding standards under pressure"],"partnership_formats":["Independent healthtech commercial advisory"],"partnership_url":null,"brands":["OneAdvanced Health & Care"],"posts_cited":15,"latest_post":"2026-08-31","similar":[{"id":"john-c","url":"https://b2binfluencer.marketing/creators/john-c/"},{"id":"sana-dalvi","url":"https://b2binfluencer.marketing/creators/sana-dalvi/"},{"id":"matthew-guldin","url":"https://b2binfluencer.marketing/creators/matthew-guldin/"}],"engagement":null},{"id":"kevandre-thompson","name":"Kevandre Thompson","url":"https://b2binfluencer.marketing/creators/kevandre-thompson/","markdown_url":"https://b2binfluencer.marketing/creators/kevandre-thompson.md","descriptor":"Kevandre Thompson works in talent acquisition and workforce development, with experience in industrial manufacturing recruiting. Thompson also speaks about community-driven hiring, workforce resilience, and the value of relationships at work.","linkedin_followers":2825,"linkedin_url":"https://www.linkedin.com/in/dre-thompson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevandre-thompson.webp","topics":["recruiting","workforce-development","manufacturing-workforce"],"audiences":[],"verdict":"Kevandre Thompson is most useful for a live keynote or workshop on community-driven hiring and workforce resilience.","best_for":"Talent acquisition or HR technology brand planning a keynote plus follow-up content.","not_for":"High-reach paid influencer campaign needing audience scale, video assets, demographics, or promo code.","takeaways":["People leave bad managers or places where they do not feel seen.","Relational wealth means opportunities come through people, not paychecks.","Manufacturing contraction is a reset, and STAR talent matters more than resumes."],"check_first":"Confirm no rate card, speaker reel, verified attendance, or audience demographics appear.","main_ideas":["People leave bad managers, not bad jobs—so community is the retention strategy","Relational wealth: opportunities come through people, not paychecks","Manufacturing contraction is a reset, and STAR talent matters more than resumes","Learn from other people's frameworks, not only present your own","Mentoring and early-career pipelines are part of the work, not a side note"],"partnership_formats":[],"partnership_url":null,"brands":["Innomotics","SHRM Indiana","DisruptHR Fort Wayne","TEDx Ypsilanti","TEDxPontiac","National Black MBA Association (Detroit Chapter)"],"posts_cited":16,"latest_post":"2026-10-06","similar":[{"id":"karyl-morris","url":"https://b2binfluencer.marketing/creators/karyl-morris/"},{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"},{"id":"paul-falcone","url":"https://b2binfluencer.marketing/creators/paul-falcone/"}],"engagement":null},{"id":"tino-lancellotti","name":"Tino Lancellotti","url":"https://b2binfluencer.marketing/creators/tino-lancellotti/","markdown_url":"https://b2binfluencer.marketing/creators/tino-lancellotti.md","descriptor":"Tino Lancellotti advises boards and enterprises on technology transformation, including ERP consolidation, post-merger integration, contract lifecycle management, and AI-enabled operations. Lancellotti’s writing focuses on connecting enterprise data and systems to measurable business outcomes.","linkedin_followers":2019,"linkedin_url":"https://www.linkedin.com/in/tino-lancellotti","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tino-lancellotti.webp","topics":["artificial-intelligence","email-marketing","agentic-ai","enterprise-ai","digital-transformation"],"audiences":[],"verdict":"Tino Lancellotti is most useful for long-form enterprise technology thought leadership on ERP, integration, contract lifecycle, and AI-enabled operations.","best_for":"Fits enterprise software vendors selling ERP, data-integration, or contract technology for executive-voice series aimed at CIOs and CTOs.","not_for":"Does not fit developer-tools or growth-stage platform brands wanting reach-led, high-frequency short-form video priced against followers and impressions.","takeaways":["AI changes ERP consolidation rationale: ERP remains financial and compliance backbone, AI handles workflows.","Integration is a data problem disguised as a process problem.","Contract lifecycle management is a post-signature intelligence play."],"check_first":"Confirm evidence of outcomes and recent post-level audience results before treating benefits as proven.","main_ideas":["AI changes why companies consolidate ERP, not whether","Integration is a data problem disguised as a process problem","Keep data where it lives, but make it readable","Contract lifecycle management is a post-signature intelligence play","Agentic AI needs governance and a cost case"],"partnership_formats":[],"partnership_url":null,"brands":["Xerox","SAP","Vanderbilt University"],"posts_cited":25,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"chander-d","name":"Chander D","url":"https://b2binfluencer.marketing/creators/chander-d/","markdown_url":"https://b2binfluencer.marketing/creators/chander-d.md","descriptor":"Chander D. writes and advises on enterprise AI, with a focus on security, governance, and moving AI projects from pilots into production. The posts discuss practical controls for AI systems, including authentication, human review, testing, and operational readiness.","linkedin_followers":12512,"linkedin_url":"https://www.linkedin.com/in/csdhall","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","ai-governance"],"audiences":[],"verdict":"Chander D. is most useful for enterprise AI security, governance, and pilot to production advisory or speaking.","best_for":"A B2B cybersecurity consultancy seeking speaking or advisory on enterprise AI security.","not_for":"Consumer mobile-security sponsored social posts with guaranteed installs and discount codes.","takeaways":["A reported agent ran about two hours on roughly $20 in API tokens.","Five warning signs include no ownership tying AI outcomes to business results.","AI coding tools make qualified reviewers more valuable, not less."],"check_first":"Confirm audience job function, seniority, and industry, plus recent speaking or advisory results.","main_ideas":["Enterprise AI security is the system around the model, not the model","Frame the approval decision against the cost of failure","GenAI programmes stall on governance, not model quality","AI coding tools make qualified reviewers more valuable, not less","Reliability beats flexibility, so the hard problems are architectural"],"partnership_formats":[],"partnership_url":null,"brands":["Cazton","Microsoft","Open-Weight AI Enterprise Playbook"],"posts_cited":13,"latest_post":"2026-09-30","similar":[{"id":"scott-gardner","url":"https://b2binfluencer.marketing/creators/scott-gardner/"},{"id":"faisal-md","url":"https://b2binfluencer.marketing/creators/faisal-md/"},{"id":"samantha-cowan","url":"https://b2binfluencer.marketing/creators/samantha-cowan/"}],"engagement":null},{"id":"andrei-haret","name":"Andrei Haret","url":"https://b2binfluencer.marketing/creators/andrei-haret/","markdown_url":"https://b2binfluencer.marketing/creators/andrei-haret.md","descriptor":"Andrei Haret writes about B2B paid media, focusing on lead quality, measurement, and using customer-acquisition economics to guide campaign decisions.","linkedin_followers":7438,"linkedin_url":"https://www.linkedin.com/in/andreiharet","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrei-haret.webp","topics":["artificial-intelligence","paid-ads","ai-in-marketing","conversion-tracking"],"audiences":["b2b-marketing-leaders"],"verdict":"Andrei Haret is most useful for B2B paid media advice on lead quality, measurement, and CAC payback.","best_for":"B2B SaaS brands seeking better paid media lead quality and CRM feedback loops.","not_for":"Consumer broad reach campaigns or booked sponsored placements with media kits and rate cards.","takeaways":["Report CAC payback, not just ROAS, because payback decides whether scaling is affordable.","Google Ads produces the leads it was told to produce, so change the signal.","Bad tracking does not just produce wrong numbers; it makes you scale wrong things."],"check_first":"Confirm partnership route, pricing, scope, and audience data before assuming a creator deal.","main_ideas":["Report CAC payback, not just ROAS: payback decides whether scaling is affordable","Google Ads produces the leads it was told to produce. Change the signal you feed it","Bad tracking doesn’t just produce wrong numbers; it makes you scale the wrong things","Stop reconciling GA4, Google Ads and the CRM. Pick one bidding signal instead","AI accelerates execution, but judgment stays with the people who know the account"],"partnership_formats":[],"partnership_url":null,"brands":["MarketinGO"],"posts_cited":17,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"daniel-oliveira","name":"Daniel Oliveira","url":"https://b2binfluencer.marketing/creators/daniel-oliveira/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-oliveira.md","descriptor":"Daniel Oliveira writes about improving e-commerce conversion for small businesses and about product management, including how teams use AI-generated prototypes. Oliveira is building Review My Ecom, a tool intended to help early-stage online merchants identify and fix barriers to sales.","linkedin_followers":4178,"linkedin_url":"https://www.linkedin.com/in/dfaoliveira","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-oliveira.webp","topics":["artificial-intelligence","ecommerce","product-management","ecommerce-conversion"],"audiences":[],"verdict":"Useful for practical content on e-commerce conversion, storefront trust, and AI prototypes for early-stage merchants.","best_for":"A B2B ecommerce enablement brand selling storefront diagnostics or conversion services to early-stage merchants.","not_for":"Broad traffic acquisition, enterprise retail, or reach-led campaigns needing proven audience data.","takeaways":["Small stores often fail to convert because shoppers see too much risk and too little clarity.","Choose a narrow customer segment, then narrow it again by whether customers can act on advice.","AI-generated prototypes are useful only when organisations invest in data access and leadership judgment."],"check_first":"Ask for LinkedIn follower demographics, engagement rates, and qualified merchant inquiry data.","main_ideas":["Small stores often fail to convert because shoppers see too much risk and too little clarity","Choose a narrow customer segment, then narrow it again by whether customers can act on the advice","Build in public, and test your own growth tactics on your own product","AI-generated prototypes are useful only when organisations invest in data access and leadership judgment","Report business movement, not a list of tasks"],"partnership_formats":[],"partnership_url":null,"brands":["Review My Ecom","Profe Lory"],"posts_cited":16,"latest_post":"2026-08-05","similar":[],"engagement":null},{"id":"megan-hughes","name":"Megan Hughes","url":"https://b2binfluencer.marketing/creators/megan-hughes/","markdown_url":"https://b2binfluencer.marketing/creators/megan-hughes.md","descriptor":"Megan Hughes works at Fluencers Group, where they help direct-to-consumer brands grow through creator content and user-generated content. They write about producing and testing creator-led ads at scale.","linkedin_followers":20000,"linkedin_url":"https://www.linkedin.com/in/megan-hughes-6138b6357","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/megan-hughes.webp","topics":["ecommerce"],"audiences":[],"verdict":"Most useful for DTC brands needing recurring creator-made UGC and paid social video production, testing, and creative direction at scale.","best_for":"DTC brands needing steady creator video volume across hooks, formats, and repeat creators.","not_for":"B2B sponsored LinkedIn posts aimed at finance buyers, or one-off polished hero ads.","takeaways":["A video should open on a moment, not the product, to earn attention.","Keep testing fresh hooks and formats because a successful ad can lose effectiveness.","Trust builds slowly and quietly; repetition beats polish, and quiet followers read for months."],"check_first":"Confirm rates, past post performance, audience survey data, and delivery results before contacting.","main_ideas":["Creator content is a machine to keep running, not a campaign to launch","Five rules that decide whether a creator video converts","Trust builds slowly, mostly in silence, and repetition beats polish","A personal brand is a business asset, and the right audience matters more than size","A cash flow problem is usually a timing problem, and the industry causes it"],"partnership_formats":["Always-on creator content programme","UGC produced to a stated formula","Casting through a creator network"],"partnership_url":null,"brands":["Fluencers Group","Synergy"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"},{"id":"harry-lewington","url":"https://b2binfluencer.marketing/creators/harry-lewington/"},{"id":"fatima-rauf","url":"https://b2binfluencer.marketing/creators/fatima-rauf/"}],"engagement":null},{"id":"bronson-harrington","name":"Bronson Harrington","url":"https://b2binfluencer.marketing/creators/bronson-harrington/","markdown_url":"https://b2binfluencer.marketing/creators/bronson-harrington.md","descriptor":"Bronson Harrington works on SEO and web growth for law firms and writes about product strategy, hiring, and pay in nearshore marketing roles.","linkedin_followers":1491,"linkedin_url":"https://www.linkedin.com/in/bronsonharrington","youtube_url":null,"photo_url":null,"topics":["recruiting","seo"],"audiences":["product-managers"],"verdict":"Bronson Harrington is useful for expert commentary on law firm SEO and nearshore hiring and pay.","best_for":"A legal marketing agency weighing SEO service models or nearshore compensation commentary.","not_for":"Sponsored video delivery or self-serve sponsorship buys without audience proof and terms.","takeaways":["Law firm SEO can be sold as a three-stage lifecycle, not monthly hours.","Nearshore roles are priced by arbitrage, not by the work.","Applicant tracking filters can exclude qualified candidates, per their hiring systems post."],"check_first":"Ask for follower breakdown, post engagement, supporting evidence, and commercial terms.","main_ideas":["Nearshore roles are priced by arbitrage, not by the work","Law-firm SEO should be sold as a staged lifecycle, not monthly hours","Hiring funnels screen out the applicants they claim to want","Cosmetic subscriptions on a utility app test how much friction users will take","Start from the artifact's own numbers, then name the incentive"],"partnership_formats":[],"partnership_url":null,"brands":["BRONSON","Disability Law Marketing, LLC"],"posts_cited":16,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"nikolina-belic","name":"Nikolina Belic","url":"https://b2binfluencer.marketing/creators/nikolina-belic/","markdown_url":"https://b2binfluencer.marketing/creators/nikolina-belic.md","descriptor":"Nikolina Belic teaches and advises on product management, helping teams decide what to build, test ideas with customers, and use AI without substituting tools for judgment.","linkedin_followers":3210,"linkedin_url":"https://www.linkedin.com/in/nikolina-strategist","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikolina-belic.webp","topics":["artificial-intelligence","product-management"],"audiences":["product-managers"],"verdict":"Nikolina Belic is most useful for teaching teams to decide what to build and use AI with judgment.","best_for":"B2B SaaS companies seeking a product leadership workshop on AI-driven discovery and decision-making.","not_for":"Consumer or mass-market campaigns seeking high-volume sponsored posts with guaranteed impressions and demographic guarantees.","takeaways":["A request to add AI to a watch retailer's CRM touched six business areas.","Teams should surface human knowledge before automating a process with software.","Early ideas can test demand with a small prototype and willingness to pay."],"check_first":"Ask for recent per-post results and any audience survey covering job seniority, employer type, geography.","main_ideas":["Product management is the work of reducing ambiguity, not coordinating delivery","AI makes building faster, so judgment becomes the differentiator","Turn a technology request into an investment thesis before scoping it","Find the human system before automating the process","Test demand in steps and treat payment as evidence"],"partnership_formats":[],"partnership_url":null,"brands":["Roadmaps"],"posts_cited":15,"latest_post":"2026-10-08","similar":[{"id":"siva-dosapati","url":"https://b2binfluencer.marketing/creators/siva-dosapati/"},{"id":"steve-abramson","url":"https://b2binfluencer.marketing/creators/steve-abramson/"},{"id":"abraham-buchinger","url":"https://b2binfluencer.marketing/creators/abraham-buchinger/"}],"engagement":null},{"id":"kyle-cioffi","name":"Kyle Cioffi","url":"https://b2binfluencer.marketing/creators/kyle-cioffi/","markdown_url":"https://b2binfluencer.marketing/creators/kyle-cioffi.md","descriptor":"Kyle Cioffi works in content marketing and creative strategy, with a recent focus on helping e-commerce and direct-to-consumer brands test and improve performance advertising. Their posts also discuss building audience engagement and creating fewer, more useful pieces of content.","linkedin_followers":2114,"linkedin_url":"https://www.linkedin.com/in/kylecioffi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kyle-cioffi.webp","topics":["ecommerce","paid-ads","content-marketing","ecommerce-marketing","personal-branding","linkedin-marketing"],"audiences":["dtc-brands","ecommerce-brands"],"verdict":"They are useful for developing content strategies that shift focus from volume to engagement and quality.","best_for":"B2B marketing agencies or DTC brands needing a content strategy focused on quality and engagement.","not_for":"They are not suitable for broad reach sponsored distribution campaigns requiring high volume and impressions.","takeaways":["Make fewer pieces of content but ensure each has a clear point of view.","Engagement is the lasting result of attention, not just fleeting views.","They advocate for structured testing of DTC ad creative to find what works."],"check_first":"Confirm recent engagement on posts and request audience profile analytics before committing budget.","main_ideas":["Make fewer pieces, but give each a clear point of view","Treat engagement as the lasting result of attention","Find out what made an ad work before scaling it","Build the creative system around the business’s current focus","Use broad audience insight without reducing people to a persona"],"partnership_formats":[],"partnership_url":null,"brands":["E.L.F. Beauty","Hotel Collection","Databox","Meta"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"philip-speidel","url":"https://b2binfluencer.marketing/creators/philip-speidel/"},{"id":"jade-van-pelt","url":"https://b2binfluencer.marketing/creators/jade-van-pelt/"},{"id":"tomass-berzins","url":"https://b2binfluencer.marketing/creators/tomass-berzins/"}],"engagement":null},{"id":"heval-mehta","name":"Dr. Heval Mehta","url":"https://b2binfluencer.marketing/creators/heval-mehta/","markdown_url":"https://b2binfluencer.marketing/creators/heval-mehta.md","descriptor":"Dr. Heval Mehta shares practical commentary on corporate governance, board oversight, director responsibilities, ESG, and governance developments. Mehta's posts explain how boards can strengthen risk oversight, bring varied expertise into board decisions, and respond to emerging issues such as AI governance.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/hevalmehta","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/heval-mehta.webp","topics":["artificial-intelligence","ai-governance"],"audiences":[],"verdict":"Most useful for governance thought leadership on board oversight, ESG, and director expertise.","best_for":"Corporate governance advisory or board-services firm commissioning thought leadership for Indian and Gulf audiences.","not_for":"AI-governance or cybersecurity software vendors needing product demos, implementation proof, and conversion tracking.","takeaways":["Boards should be assembled for mix of expertise, not only independence.","ESG is an oversight duty, and boards should ask for evidence.","In India, resident director is a governance asset, not a compliance line item."],"check_first":"Confirm sponsored format, rates, contact path, and audience analytics before contacting them.","main_ideas":["Board capability is not a matter of age","A board should be assembled for its mix of expertise, not only for its independence","ESG is an oversight duty, and boards should be able to ask for evidence","In India, the resident director is a governance asset rather than a compliance line item","The board agenda is shifting toward AI governance, evaluation and whistleblower protection"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":17,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"paul-ryan-jones","name":"Paul Ryan Jones","url":"https://b2binfluencer.marketing/creators/paul-ryan-jones/","markdown_url":"https://b2binfluencer.marketing/creators/paul-ryan-jones.md","descriptor":"Paul Ryan Jones runs ORIRI, an agency that helps ecommerce brands grow through paid advertising, customer research and creative testing. Jones's posts also share practical systems for planning and improving paid ad campaigns.","linkedin_followers":9181,"linkedin_url":"https://www.linkedin.com/in/paulryanjones","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-ryan-jones.webp","topics":["artificial-intelligence","ecommerce","paid-ads","creative-testing","customer-research"],"audiences":["agency-owners","ecommerce-founders"],"verdict":"They are most useful for practical paid ad systems that connect testing and customer insight to business capacity.","best_for":"DTC health and wellness brands at $50K+/month with repeat demand, stock and fulfilment for surges.","not_for":"Unproven products, no repeat demand, or operations that cannot absorb a surge.","takeaways":["Marketing amplifies a product customers already want; it cannot create demand for a bad one.","Before spending more, check whether the business can absorb the orders.","Tell customers the uncomfortable truth and give them a reason to buy anyway."],"check_first":"Ask for recent platform analytics covering audience geography, age, gender and post engagement.","main_ideas":["Marketing amplifies a product customers already want; it cannot create demand for a bad one","Before spending more, check whether the business can absorb the orders","Tell customers the uncomfortable truth and give them a reason to buy anyway","Founders who have been burned before need to understand the work, not another confident pitch","Scale comes from a large volume of creative tested continuously, not one winning ad"],"partnership_formats":["Ongoing paid acquisition engagement","100-creative Black Friday/Cyber Monday package","Free Claude Paid Ads System"],"partnership_url":null,"brands":["ORIRI","Lodo","Claude"],"posts_cited":15,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"priya-ravindra","name":"Priya Ravindra","url":"https://b2binfluencer.marketing/creators/priya-ravindra/","markdown_url":"https://b2binfluencer.marketing/creators/priya-ravindra.md","descriptor":"Priya Ravindra is the founder of Punar, an ethical brand whose work includes artisan-made gifts and textiles. Ravindra’s posts focus on fair sourcing, artisan partnerships, cultural heritage in fashion, and collaboration between India and Australia.","linkedin_followers":6193,"linkedin_url":"https://www.linkedin.com/in/priyaravindra","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/priya-ravindra.webp","topics":["supply-chain","startup","community-building"],"audiences":[],"verdict":"Useful for a business-minded perspective on artisan craft, responsible sourcing and creative business networks.","best_for":"Sustainable fashion brands or ethical sourcing consultancies seeking thought leadership on artisan partnerships.","not_for":"Fast-fashion or trend-led brands seeking low-cost traditional designs at volume with reach targets.","takeaways":["Crediting artisans is only first step; brands should collaborate, pay fair wages, label origins.","South Asian sustainable fashion is an investment question, including recycled cotton and agricultural-waste alternatives.","Punar gifts reached an Oscars-week suite through a founder-community newsletter."],"check_first":"Confirm audience data, engagement analytics, and recent performance for ethical sourcing posts.","main_ideas":["Crediting artisans is only the first step","South Asian sustainable fashion is an investment question","Culture should start something, and community networks are infrastructure","Judge luxury by visible makers, repair and resale","India-Australia links need women founders, trade institutions and green textile innovation"],"partnership_formats":["Event gifting partner or gift sponsor","Arts and culture exhibition sponsor","Expert commentary, interview, or panel contribution"],"partnership_url":null,"brands":["Punar","Melbourne Fashion Week","Australia India Business Council","Sol Gallery","Female Startup Club","Mulberry","Prada"],"posts_cited":17,"latest_post":"2026-10-05","similar":[{"id":"arvind-chanchal","url":"https://b2binfluencer.marketing/creators/arvind-chanchal/"},{"id":"janmejay-bhatt","url":"https://b2binfluencer.marketing/creators/janmejay-bhatt/"},{"id":"raghuram-krishnan","url":"https://b2binfluencer.marketing/creators/raghuram-krishnan/"}],"engagement":null},{"id":"ali-k-chishti","name":"Ali K. Chishti","url":"https://b2binfluencer.marketing/creators/ali-k-chishti/","markdown_url":"https://b2binfluencer.marketing/creators/ali-k-chishti.md","descriptor":"Ali K. Chishti writes about technology, education and business in Pakistan, and promotes education and technology initiatives including the Pakistan School Summit and Touch Pro+ products.","linkedin_followers":38492,"linkedin_url":"https://www.linkedin.com/in/achishti","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-k-chishti.webp","topics":[],"audiences":[],"verdict":"Ali K. Chishti is most useful for reaching Pakistan school and college audiences on education technology and financing.","best_for":"An education technology vendor, financier or foundation targeting school owners and college administrators in Pakistan.","not_for":"A nonpartisan public affairs or general consumer campaign, because posts mix education with defense and partisan commentary.","takeaways":["Purchases routed through regional hubs can hide Pakistan's local technology demand and investment.","A Shariah-compliant 0% financing pilot covered 967 institutions with about Rs. 1.4 billion and zero defaults.","Pakistan School Summit reported 183 schools and Rs. 48 crore in MoUs."],"check_first":"Confirm follower breakdowns by location, seniority and industry, and education post reach or engagement.","main_ideas":["Pakistan's technology market is misread because purchases settle elsewhere","Upfront capital, not willingness, keeps classroom technology out of schools","Education events should be national platforms, not one-off conferences","Universities should be rebuilt around employable, practical skills","Pakistan should manufacture and export advanced technology, not just consume it"],"partnership_formats":[],"partnership_url":null,"brands":["Touch Pro+","Pakistan School Summit"],"posts_cited":20,"latest_post":"2026-09-26","similar":[{"id":"alton-delane","url":"https://b2binfluencer.marketing/creators/alton-delane/"},{"id":"hasnat-ali","url":"https://b2binfluencer.marketing/creators/hasnat-ali/"},{"id":"brian-mcauliff","url":"https://b2binfluencer.marketing/creators/brian-mcauliff/"}],"engagement":null},{"id":"vinod-kumar","name":"Vinod Kumar","url":"https://b2binfluencer.marketing/creators/vinod-kumar/","markdown_url":"https://b2binfluencer.marketing/creators/vinod-kumar.md","descriptor":"Vinod Kumar writes about how AI is changing ecommerce discovery and merchandising. Kumar's work includes auditing how AI tools surface brands and examining how shopper agents should guide product discovery.","linkedin_followers":3730,"linkedin_url":"https://www.linkedin.com/in/vinodkumar-ai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vinod-kumar.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","answer-engine-optimization","product-discovery"],"audiences":[],"verdict":"They are most useful for explaining AI ecommerce discovery and merchandising through storefront audits and shopper agent examples.","best_for":"A B2B ecommerce software webinar or content collaboration for merchandising and digital product teams.","not_for":"A consumer lifestyle brand seeking broad awareness or verified demographics and guaranteed distribution.","takeaways":["PUMA appeared consistently in ChatGPT but was absent from Gemini in 29 of 36 shopping queries.","The Frankenstack tax is the coordination cost when separate systems make competing recommendations for one shopper.","YETI reports a 2X conversion lift for Ranger."],"check_first":"Confirm deliverables, review terms, audience role, campaign reach, and comparable engagement results.","main_ideas":["Conversational shopping is a merchandising problem, not a language-model problem","The Frankenstack tax: the cost sits in the seams between tools, not in the tools themselves","AI visibility is plural—a single score hides which assistant is failing and why","Discovery increasingly skips the storefront, so every product page becomes a landing page","Trust sets the pace of agentic commerce, not convenience"],"partnership_formats":[],"partnership_url":null,"brands":["Syntheum AI","YETI","PUMA","Under Armour","Arhaus","Rewind"],"posts_cited":15,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"geanie-asante","name":"Dr Geanie Asante","url":"https://b2binfluencer.marketing/creators/geanie-asante/","markdown_url":"https://b2binfluencer.marketing/creators/geanie-asante.md","descriptor":"Dr Geanie Asante creates practical AI education for business leaders and professionals. Asante's work includes AI Insights, prompts and tool guides, and training on AI agents, automation, and AI-powered apps.","linkedin_followers":7184,"linkedin_url":"https://www.linkedin.com/in/geanie","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/geanie-asante.webp","topics":["artificial-intelligence","cybersecurity","agentic-ai","ai-security","responsible-ai"],"audiences":["business-leaders"],"verdict":"Useful for practical AI education and workshops on agentic AI workflows for business leaders.","best_for":"B2B AI training and enablement company wanting a workshop series for business leaders.","not_for":"Developer-tools company wanting hands-on engineering series with repositories, benchmarks, and reproducible builds.","takeaways":["Agents may plan and act across connected tools, but people set goal and review.","Eight-prompt app-building post maps validating idea through architecture and launch.","AI is not just ChatGPT: six kinds of AI tool, with a prompt for each."],"check_first":"Confirm audience roles, seniority, and recent results from comparable agentic AI posts.","main_ideas":["Prompts guide AI; agents do the work","AI is bigger than ChatGPT: know which kind you need","Build the business with AI and free tools; make speed the edge","A weekly briefing that translates AI news into business decisions","Human judgment and verification make AI reliable"],"partnership_formats":[],"partnership_url":null,"brands":["AI Insights","AI Executive Lab"],"posts_cited":21,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"mark-deacon","name":"Mark Deacon","url":"https://b2binfluencer.marketing/creators/mark-deacon/","markdown_url":"https://b2binfluencer.marketing/creators/mark-deacon.md","descriptor":"Mark Deacon shares practical analysis of B2B SaaS go-to-market strategy, including pricing, sales and marketing, and AI-driven revenue workflows. The LinkedIn posts also promote interviews with business leaders on the GTM Playbook podcast.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/markpdeacon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-deacon.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-agents"],"audiences":["b2b-saas-leaders"],"verdict":"Mark Deacon is most useful for practical B2B SaaS go-to-market analysis, especially pricing and AI-driven revenue workflows.","best_for":"Series B B2B SaaS workflow software teams needing fractional GTM and pricing advice.","not_for":"Paid sponsorship packages with guaranteed reach, media kit, and standard usage rights.","takeaways":["Price on a unit of value, with a usage meter under the seat.","Defensibility is accumulated context, not the underlying model.","An agent automates government tender discovery, HubSpot recording, alerts, and draft preparation for human review."],"check_first":"Confirm client results, self-reported figures, and audience analytics before contracting.","main_ideas":["Price on a unit of value, and put a meter under the seat — not the other way round","Defensibility is accumulated context, not the underlying model","AI is pulling twenty years of sales specialisation back into full-cycle roles","Replace the manual revenue process with an agent, not a better checklist","Outbound list building becomes one command, with the plumbing handled by a data waterfall"],"partnership_formats":[],"partnership_url":null,"brands":["FullEnrich","Anthropic (Claude)","HubSpot","GTM Playbook Podcast","Revenue Operations Alliance"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"abhiraj-aggarwal","name":"Abhiraj Aggarwal","url":"https://b2binfluencer.marketing/creators/abhiraj-aggarwal/","markdown_url":"https://b2binfluencer.marketing/creators/abhiraj-aggarwal.md","descriptor":"Abhiraj Aggarwal shares practical commentary on Amazon and Walmart marketplaces, covering seller operations, profitability, fulfillment, and how AI tools may change ecommerce work. The posts also describe helping brands with marketplace strategy at AdOrbix.","linkedin_followers":4567,"linkedin_url":"https://www.linkedin.com/in/abhiraj-aggarwal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abhiraj-aggarwal.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for practical commentary on Amazon and Walmart seller operations and AI adoption.","best_for":"B2B ecommerce software or seller analytics campaigns aimed at Amazon marketplace operators.","not_for":"Shopper-facing demonstrations, unboxing, guaranteed reach, or paid placement with a rate card.","takeaways":["Amazon now prioritizes its own margin over a seller's selection.","The Buy Box no longer protects established accounts.","Seller AI improves access to data, not judgment about what it means."],"check_first":"Confirm comparable post results and platform breakdown by role, geography, company, and seniority.","main_ideas":["Amazon now prioritizes its own margin over a seller's selection","The Buy Box no longer protects established accounts","Seller AI improves access to data, not judgment about what it means","AI visibility spans two arenas, and brands are usually strong in only one","Fulfillment infrastructure is Amazon's real advantage"],"partnership_formats":["Agency marketplace work through AdOrbix","Complimentary audit offer"],"partnership_url":null,"brands":["Adorbix","Techmadeazy"],"posts_cited":15,"latest_post":"2026-10-08","similar":[{"id":"wasiq-khawar","url":"https://b2binfluencer.marketing/creators/wasiq-khawar/"},{"id":"muiz-tariq","url":"https://b2binfluencer.marketing/creators/muiz-tariq/"},{"id":"bernard-nader","url":"https://b2binfluencer.marketing/creators/bernard-nader/"}],"engagement":null},{"id":"james-a-robertson","name":"Dr James A Robertson","url":"https://b2binfluencer.marketing/creators/james-a-robertson/","markdown_url":"https://b2binfluencer.marketing/creators/james-a-robertson.md","descriptor":"Dr James A Robertson develops ERP remediation methods, books and tools. Robertson's work focuses on diagnosing why ERP projects underdeliver, redesigning financial and business information structures, and helping executives decide whether to remediate, reimplement or replace an ERP system.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/drjamesarobertson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-a-robertson.webp","topics":[],"audiences":[],"verdict":"Dr James A Robertson is most useful for diagnosing underperforming ERP and deciding whether to remediate, reimplement or replace.","best_for":"A mid-market manufacturer weighing ERP remediation or replacement and a Chart of Accounts redesign.","not_for":"A consumer fintech app or B2C software launch seeking broad LinkedIn creator campaign.","takeaways":["Most ERP failures are not software failures; diagnose before replacing.","Executive Custody is decisive; most causes of failure are human.","The 1,000-hour Chart of Accounts project makes the case for structural investment."],"check_first":"Ask for supporting evidence for reported client results and audience demographics.","main_ideas":["Most ERP failures are not software failures: diagnose before you replace","Engineer the information structure: Precision ERP Configuration and the Cubic Business Model","Executive Custody is decisive; most causes of failure are human","The 1,000-hour Chart of Accounts project makes the case for structural investment","The diagnosis has not dated: technology ranks lowest"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","GL Builder","Claude AI"],"posts_cited":16,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"brennan-tobin","name":"Brennan Tobin","url":"https://b2binfluencer.marketing/creators/brennan-tobin/","markdown_url":"https://b2binfluencer.marketing/creators/brennan-tobin.md","descriptor":"Brennan Tobin works in DTC acquisition marketing and runs a TikTok Shop agency. The posts describe building creator affiliate programs for ecommerce brands and turning creator videos into ads for other channels.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/brennan-tobin-%F0%9F%A6%86-a5716b133","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brennan-tobin.webp","topics":["ecommerce","paid-ads","content-marketing","tiktok-shop","dtc-ecommerce","social-commerce","paid-social-advertising"],"audiences":["dtc-brands","ecommerce-operators"],"verdict":"Most useful for building managed TikTok Shop creator affiliate programs and turning creator videos into ads.","best_for":"Mid-market DTC brands already spending heavily on Meta with products suited to TikTok Shop.","not_for":"Brands seeking personal sponsorships, small-spend brands, or isolated direct-response TikTok Shop campaigns.","takeaways":["TikTok Shop can serve awareness, retail sales, and content generation, not replace Meta.","Creator affiliate programs work only as managed systems with daily operational discipline.","Daily reporting helped spot an inventory shortage during a sales spike and arrange backup fulfillment."],"check_first":"Confirm whether Brennan personally accepts sponsorships, current rates, and verification for reported results before contacting.","main_ideas":["Set TikTok Shop goals around the brand's existing marketing mix","Use TikTok Shop as an awareness and content engine, not a replacement for Meta","Creator affiliate programs work only as managed systems","Turn creator content into paid social","TikTok Shop demands daily operational discipline"],"partnership_formats":["TikTok Shop creator and affiliate program management","Creative strategy and creator briefing","Creator content licensed for paid social","Daily shop operations and health reporting","Creator community management","Meta partnership ads and third-party creator platforms"],"partnership_url":null,"brands":["Brick","Trybe"],"posts_cited":20,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"michael-taylor","name":"Michael Taylor","url":"https://b2binfluencer.marketing/creators/michael-taylor/","markdown_url":"https://b2binfluencer.marketing/creators/michael-taylor.md","descriptor":"Michael Taylor writes about using AI and data analysis to find payment errors, recover value, and improve contract compliance in procurement and finance.","linkedin_followers":21637,"linkedin_url":"https://www.linkedin.com/in/cheblanco49","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-procurement"],"audiences":["finance-leaders","procurement-leaders"],"verdict":"They explain how finance and procurement teams use data and AI to find payment errors and contract compliance gaps.","best_for":"Contract-intelligence SaaS companies targeting finance, procurement, and accounts payable leaders for webinars and whitepapers.","not_for":"Neutral category guides or broad AI-leadership campaigns needing independent commentary, vendor comparisons, or measured audience delivery.","takeaways":["Review one theme, like rebates or payment terms, across contracts and invoices.","Oilfield technology company review of six million invoices returned $6 million, mainly rebates.","Retailer audit found more than $12 million in recoverable value before process changes."],"check_first":"Ask for recent comparable results and audience job function, seniority, and geography data.","main_ideas":["Compliance failures come from process falling behind volume, not from bad intent","The question that finds the money is whether you actually get what you negotiated","Recover the leak, then fix the process that produced it","Let AI read at volume, keep the judgment with people","Shrink the question to find the pattern"],"partnership_formats":[],"partnership_url":null,"brands":["PRGX"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"simon-frost","url":"https://b2binfluencer.marketing/creators/simon-frost/"},{"id":"martin-foerster","url":"https://b2binfluencer.marketing/creators/martin-foerster/"},{"id":"chris-wicker","url":"https://b2binfluencer.marketing/creators/chris-wicker/"}],"engagement":null},{"id":"larry-kim","name":"Larry Kim","url":"https://b2binfluencer.marketing/creators/larry-kim/","markdown_url":"https://b2binfluencer.marketing/creators/larry-kim.md","descriptor":"Larry Kim works on CustomersAI, which helps Shopify and Klaviyo brands identify website visitors and use identity data and AI to improve email audience targeting, deliverability, and retention marketing.","linkedin_followers":94736,"linkedin_url":"https://www.linkedin.com/in/larrykim","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/larry-kim.webp","topics":["artificial-intelligence","ecommerce","content-marketing","ai-agents","ecommerce-marketing","retention-marketing"],"audiences":["dtc-brands","marketing-leaders"],"verdict":"Larry Kim is most useful for email deliverability diagnostics and identity data advice for Shopify and Klaviyo retention marketing.","best_for":"A B2B SaaS email deliverability launch or advisory and co-marketing engagement.","not_for":"Consumer short-form video campaigns on Instagram or TikTok with broad shopper reach.","takeaways":["A Klaviyo score of 70% rated Good while 41.3% of test emails landed in spam.","All Gmail and Google Workspace test emails landed in spam in that test.","CustomersAI found visitor-identification data was wrong most of the time, 5% to 30% accurate."],"check_first":"Confirm audience demographics and recent results for comparable deliverability or AI-retention content.","main_ideas":["Identity data quality is the dividing line in retention marketing","Email deliverability scores can hide the real problem","AI makes the coordination layer inside companies unnecessary","Using AI now means building agents, not writing prompts","Run marketing as an output engine measured on revenue"],"partnership_formats":["Co-marketed events and webinars with ecosystem partners"],"partnership_url":null,"brands":["CustomersAI","Klaviyo","Shopify","Meta","Google","Triple Whale, PostPilot and Okendo"],"posts_cited":19,"latest_post":"2026-10-09","similar":[{"id":"abraham-buchinger","url":"https://b2binfluencer.marketing/creators/abraham-buchinger/"},{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"},{"id":"meilech-biller","url":"https://b2binfluencer.marketing/creators/meilech-biller/"}],"engagement":null},{"id":"marcel-eberhardt","name":"Marcel Eberhardt","url":"https://b2binfluencer.marketing/creators/marcel-eberhardt/","markdown_url":"https://b2binfluencer.marketing/creators/marcel-eberhardt.md","descriptor":"Marcel Eberhardt writes about employer branding, workplace culture and People & Culture. Eberhardt's posts also cover how B2B professional-services firms can make sales proposals more persuasive.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/marcel-eberhardt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marcel-eberhardt.webp","topics":["artificial-intelligence","sales","recruiting","employer-branding"],"audiences":["hr-leaders"],"verdict":"They are most useful for employer branding, workplace culture, People and Culture, and B2B proposal content.","best_for":"A German-speaking B2B professional-services firm seeking sales-enablement content on proposal quality and offer-to-win rate.","not_for":"Recruitment marketing agencies selling paid employer-branding campaigns, media buying, video, or award entries.","takeaways":["A poor-fit hire can affect a team over time and create compounding costs.","Generic claims like 'we value innovation' are too broad to help candidates decide.","Proposals can work as decision tools, with a detailed structure, and improve sales results."],"check_first":"Confirm commercial terms, supporting examples for sales claims, and recent LinkedIn audience data.","main_ideas":["Build the culture before buying the campaign","Say something specific instead of scaling generic copy","Treat a poor-fit hire as a cost that compounds","Give employer branding clear specialist roles","Make the proposal carry the full sales argument"],"partnership_formats":[],"partnership_url":null,"brands":["stråling","Future HR"],"posts_cited":15,"latest_post":"2026-10-05","similar":[{"id":"moritz-heininger","url":"https://b2binfluencer.marketing/creators/moritz-heininger/"},{"id":"melissa-schr-der","url":"https://b2binfluencer.marketing/creators/melissa-schr-der/"},{"id":"daniel-levitan","url":"https://b2binfluencer.marketing/creators/daniel-levitan/"}],"engagement":null},{"id":"tom-cook","name":"Tom Cook","url":"https://b2binfluencer.marketing/creators/tom-cook/","markdown_url":"https://b2binfluencer.marketing/creators/tom-cook.md","descriptor":"Tom Cook shares practical guidance on growing international sales, including adapting products for new markets, localizing marketing, planning manufacturing and shipping, and handling certification and legal requirements.","linkedin_followers":1532,"linkedin_url":"https://www.linkedin.com/in/tom-cook-leadership","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-cook.webp","topics":["sales","supply-chain"],"audiences":[],"verdict":"Tom Cook is most useful for export-readiness planning across engineering, marketing, manufacturing, logistics, and legal requirements.","best_for":"A B2B manufacturer planning Latin America expansion that needs logistics, certification, and localization guidance.","not_for":"A direct-to-consumer skincare brand seeking a lifestyle creator for short-form video campaigns.","takeaways":["Export readiness starts with engineering, not sales","Certification is country-specific and can block shelf sales","Localization is asset production, not literal translation"],"check_first":"Confirm recent comparable work, client outcomes, and whether advice reflects current country rules.","main_ideas":["Export readiness starts with engineering, not sales","Certification is country-specific and can block shelf sales","Localization is asset production, not literal translation","A large international order is an operations shock, not just a sales win","Freight terms are pricing and control decisions made at quotation"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"marcelo-fujimoto","url":"https://b2binfluencer.marketing/creators/marcelo-fujimoto/"},{"id":"haithem-w","url":"https://b2binfluencer.marketing/creators/haithem-w/"},{"id":"jonathan-kolb","url":"https://b2binfluencer.marketing/creators/jonathan-kolb/"}],"engagement":null},{"id":"thomas-palm","name":"Thomas Palm","url":"https://b2binfluencer.marketing/creators/thomas-palm/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-palm.md","descriptor":"Thomas Palm writes about product compliance and sustainability in manufacturing, especially how suppliers can provide product-level carbon-footprint data and use shared product information to guide reporting, sourcing, and design decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tpalm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thomas-palm.webp","topics":["supply-chain","supply-chain-resilience","scope-3-emissions"],"audiences":["supply-chain-professionals"],"verdict":"Thomas Palm is useful for explaining supplier product data for carbon footprints, compliance, and sourcing decisions.","best_for":"A supplier-facing software vendor in product carbon, compliance, or product data management.","not_for":"Consumer sustainability campaigns or neutral comparisons of competing compliance software vendors.","takeaways":["Carbon footprints should be built from suppliers' own data, not estimates.","Voluntary supplier requests quickly become mandatory.","Compliance and sustainability are the same data problem sitting on different floors."],"check_first":"Confirm audience composition, post performance, and booking process before contacting them.","main_ideas":["Carbon footprints should be built from suppliers' own data, not estimates","Voluntary supplier requests quickly become mandatory","Compliance and sustainability are the same data problem sitting on different floors","Manage impact instead of measuring last year's","Product data is a business-risk question, not only a compliance one"],"partnership_formats":[],"partnership_url":null,"brands":["IPOINT","Ford Motor Company","Catena-X","IMDS"],"posts_cited":16,"latest_post":"2026-10-06","similar":[{"id":"angelika-steinbrecher","url":"https://b2binfluencer.marketing/creators/angelika-steinbrecher/"},{"id":"jaime-martin-ko-atilano","url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano/"},{"id":"valentina-rappa","url":"https://b2binfluencer.marketing/creators/valentina-rappa/"}],"engagement":null},{"id":"heather-davies","name":"Heather Davies","url":"https://b2binfluencer.marketing/creators/heather-davies/","markdown_url":"https://b2binfluencer.marketing/creators/heather-davies.md","descriptor":"Heather Davies writes and advises on sustainability communications, including impact reports, environmental claims and circular-economy topics such as textile repair.","linkedin_followers":5951,"linkedin_url":"https://www.linkedin.com/in/heather-davies-communicating-sustainability","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/heather-davies.webp","topics":["circular-economy"],"audiences":[],"verdict":"Heather Davies is most useful for practical sustainability reporting, claim audits and circular-economy advice for brands.","best_for":"Sustainable outdoor gear brands needing circular-economy messaging, impact reporting and claim audits.","not_for":"Consumer fintech or subscription brands wanting high-volume paid social sponsorship with guaranteed impressions or sign-ups.","takeaways":["An impact report should show change, not list commitments.","Greenwashing rules are a reason to sharpen claims, not to stop talking.","Textile repair is an economic strategy, not a niche side-project."],"check_first":"Confirm EmpCo legal scope per market and your ability to supply underlying data.","main_ideas":["An impact report should show change, not list commitments","Greenwashing rules are a reason to sharpen claims, not to stop talking","Textile repair is an economic strategy, not a niche side-project","Decentralised repair and centralised services belong to one system","Impact reporting pays back inside the company, not just outside it"],"partnership_formats":["Impact report writing and copy","Sustainability claim and communications audit","Circular-economy and repair strategy advice","Third-party review of an existing sustainability report"],"partnership_url":null,"brands":["Re-Action","Decathlon","Fjällräven"],"posts_cited":15,"latest_post":"2026-09-08","similar":[{"id":"valentina-rappa","url":"https://b2binfluencer.marketing/creators/valentina-rappa/"},{"id":"kenneth-alston","url":"https://b2binfluencer.marketing/creators/kenneth-alston/"},{"id":"arnab-dutt","url":"https://b2binfluencer.marketing/creators/arnab-dutt/"}],"engagement":null},{"id":"daniel-kimble","name":"Daniel Kimble","url":"https://b2binfluencer.marketing/creators/daniel-kimble/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-kimble.md","descriptor":"Daniel Kimble hosts conversations with business leaders about leadership, company culture, career growth, and personal resilience. Kimble also shares views on executive leadership, including how leaders can adopt AI without weakening trust or replacing human judgment.","linkedin_followers":7594,"linkedin_url":"https://www.linkedin.com/in/dankimble","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-kimble.webp","topics":["artificial-intelligence","leadership","leadership-development"],"audiences":[],"verdict":"Daniel Kimble is most useful for leadership development content on human-centered AI, culture, and executive conversations.","best_for":"A leadership development company seeking a podcast interview or workshop on human-centered AI leadership and culture.","not_for":"An AI software vendor seeking sponsored podcast ads, product demos, and qualified-lead guarantees for IT decision-makers.","takeaways":["AI adoption fails when culture and systems are not ready.","Clean data cannot save a broken culture; low trust and fear are frictions AI amplifies.","Leaders should use AI to strengthen human capabilities, not shortcut judgment."],"check_first":"Confirm audience and performance data, plus any media kit, rate card, or partner process.","main_ideas":["AI adoption fails when culture and systems are not ready","Leadership starts with an inner game: true north, feedback, and recharge","Culture and talent choices decide whether growth holds","Leaders should know which zone they are in and protect sustainable performance","Leadership transitions require letting go of technical detail and adapting style"],"partnership_formats":[],"partnership_url":null,"brands":["DocuSign","ExtraHop","SpringBig","Beam Benefits","Berman McAleer","Lucas James Talent Partners","Association of Corporate Counsel"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"teratha-williams","url":"https://b2binfluencer.marketing/creators/teratha-williams/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"},{"id":"devin-dinofa","url":"https://b2binfluencer.marketing/creators/devin-dinofa/"}],"engagement":null},{"id":"scott-ohlund","name":"Scott Ohlund","url":"https://b2binfluencer.marketing/creators/scott-ohlund/","markdown_url":"https://b2binfluencer.marketing/creators/scott-ohlund.md","descriptor":"Scott Ohlund writes about applying AI in business, especially redesigning workflows, improving data foundations, and changing how companies sell and deploy AI products.","linkedin_followers":13080,"linkedin_url":"https://www.linkedin.com/in/scottohlund","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-ohlund.webp","topics":["artificial-intelligence","sales","agentic-ai"],"audiences":[],"verdict":"They are most useful for practical posts on enterprise AI sales, workflow redesign, data foundations, and assessing agentic AI claims.","best_for":"Best for an enterprise software brand selling an AI sales or revenue platform to sales and go-to-market leaders.","not_for":"Not for consumer wellness video campaigns needing TikTok, Reels, YouTube, guaranteed views, or lifestyle testimonials.","takeaways":["The model is a commodity; the data is the moat.","AI accelerates broken processes instead of repairing them.","A five-layer ladder separates real agentic AI from what most teams run."],"check_first":"Confirm paid partnership format, rates, deliverables, engagement data, and sources for cited figures.","main_ideas":["The model is a commodity; the data is the moat","AI accelerates broken processes instead of repairing them","A five-layer ladder separates real agentic AI from what most teams run","Redesign workflows rather than cut headcount","The enterprise AI sales cycle has been rewritten around speed and trust"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce"],"posts_cited":14,"latest_post":"2026-06-23","similar":[],"engagement":null},{"id":"dave-miz","name":"Dave Miz","url":"https://b2binfluencer.marketing/creators/dave-miz/","markdown_url":"https://b2binfluencer.marketing/creators/dave-miz.md","descriptor":"Miz is an email and customer-retention marketer. They write about helping brands improve email flows, personalization, and repeat purchases, drawing on their experience running an agency that worked with more than 100 direct-to-consumer brands.","linkedin_followers":7754,"linkedin_url":"https://www.linkedin.com/in/dave-miz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dave-miz.webp","topics":["ecommerce","email-marketing","ecommerce-retention"],"audiences":["dtc-brands"],"verdict":"Dave Miz is most useful for practical email retention advice on welcome flows, segmentation, personalization, and repeat purchases.","best_for":"Brands wanting email retention audits, welcome-sequence tests, and behavior-based segmentation with current flow data.","not_for":"Broad social awareness campaigns, short-form video production, or paid creator reach pushes.","takeaways":["A welcome discount may teach ready buyers to wait, so move it later.","Email lists underperform because brands do not know who is on them.","Campaign-heavy email is a treadmill; automated flows are the infrastructure."],"check_first":"Ask for current platform analytics, sponsored-work examples, pricing, and disclosure policy.","main_ideas":["An early welcome discount can teach buyers to wait","Email lists underperform because brands do not know who is on them","A weekly product rhythm can build more repeat business than occasional big launches","Campaign-heavy email is a treadmill; automated flows are the infrastructure","Service businesses lose revenue at five follow-up moments"],"partnership_formats":[],"partnership_url":null,"brands":["E/X","Casper","Wondercide","Newton Baby","Klaviyo","Caraway"],"posts_cited":16,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"abdul-rafay","name":"Abdul Rafay","url":"https://b2binfluencer.marketing/creators/abdul-rafay/","markdown_url":"https://b2binfluencer.marketing/creators/abdul-rafay.md","descriptor":"Abdul Rafay works on Shopify stores for ecommerce brands, including store development and improvements to product pages, mobile experience, and the path from ad click to purchase.","linkedin_followers":5784,"linkedin_url":"https://www.linkedin.com/in/abdulrafay-shopify-growth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abdul-rafay.webp","topics":["ecommerce","paid-ads","shopify","conversion-rate-optimization"],"audiences":["dtc-brands","shopify-store-owners"],"verdict":"Abdul Rafay is most useful for diagnosing and fixing Shopify store journeys that lose buyers before purchase.","best_for":"DTC Shopify brands with ad traffic but few orders, wanting diagnosis before more spend.","not_for":"Brands seeking paid sponsorships, media kits, rate cards, or guaranteed ad spend returns.","takeaways":["Find where the store loses customers before buying more traffic.","Treat the buying journey as a connected chain from ad to purchase.","Agencies can use Shopify execution support when they lack in-house capacity."],"check_first":"Ask for named client case studies or independently documented results before contacting.","main_ideas":["Find where the store loses customers before buying more traffic","Treat the buying journey as a connected chain","Learn by building, not by watching indefinitely","Match the work to the bottleneck, whether technical or commercial","Use partnerships to solve execution capacity, not just find more clients"],"partnership_formats":["White-label Shopify execution for agencies","Direct store build, CRO, and growth retainers for brands","Conversion audit and funnel diagnosis","Peer collaboration and referral conversations"],"partnership_url":null,"brands":["Shopify","Judge.me","Kaching","Meta","TikTok"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"ozgur-tohumcu","name":"Ozgur Tohumcu","url":"https://b2binfluencer.marketing/creators/ozgur-tohumcu/","markdown_url":"https://b2binfluencer.marketing/creators/ozgur-tohumcu.md","descriptor":"Ozgur Tohumcu writes about applying AI, cloud technology and automation to manufacturing, automotive and supply-chain operations. Tohumcu's posts connect industry trends and customer examples with AWS products and services.","linkedin_followers":13153,"linkedin_url":"https://www.linkedin.com/in/ozgur-tohumcu-321a87","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","agentic-ai","physical-ai","industrial-ai","robotics"],"audiences":[],"verdict":"Ozgur Tohumcu is most useful for explaining industrial AI adoption in manufacturing, automotive and supply chains with AWS context.","best_for":"Manufacturing data, cloud or MLOps vendor launch campaigns for automotive and industrial decision makers.","not_for":"Consumer campaigns needing short-form video, broad reach, fixed fees or guaranteed engagement.","takeaways":["Physical AI robots learn task by task and environment by environment, not from internet data.","Scaling factory AI needs connected manufacturing data, model and compute access, production safeguards.","Volkswagen's platform spans 43 plants; TVS Motor cut line stoppages 3% to 5%."],"check_first":"Confirm audience demographics, recent post results, video performance, pricing and sponsorship terms.","main_ideas":["Industrial AI matters when it moves beyond pilots and into operations","Physical AI has to learn through real tasks and environments","AI and automation should serve the product and the factory’s needs","Supply-chain AI should help teams act before disruptions become crises","Local knowledge and sustained presence matter in industrial markets"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon Web Services (AWS)","Volkswagen Group","TVS Motor Company","Wells Vehicle Electronics","NVIDIA"],"posts_cited":18,"latest_post":"2026-10-08","similar":[{"id":"joshua-joseph","url":"https://b2binfluencer.marketing/creators/joshua-joseph/"},{"id":"joe-yan","url":"https://b2binfluencer.marketing/creators/joe-yan/"},{"id":"hyunjeong-kim","url":"https://b2binfluencer.marketing/creators/hyunjeong-kim/"}],"engagement":null},{"id":"lucienne-lacle","name":"Lucienne Lacle","url":"https://b2binfluencer.marketing/creators/lucienne-lacle/","markdown_url":"https://b2binfluencer.marketing/creators/lucienne-lacle.md","descriptor":"Lucienne Lacle works on B2B marketing on LinkedIn, helping companies use founder-led content and employee branding to build trust and reach potential buyers. Their posts also draw on their experience in product management and fintech, and they share advice on career development and turning skills into services.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/luciennelacle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lucienne-lacle.webp","topics":["leadership","cybersecurity","startup","b2b-marketing","product-management","fintech","career-development","linkedin-marketing"],"audiences":["founders","b2b-saas","product-managers"],"verdict":"Most useful for B2B marketing advice on LinkedIn, founder-led content and employee branding, with concrete examples.","best_for":"B2B SaaS brands wanting founder-led LinkedIn marketing, employee branding or a corporate workshop.","not_for":"Consumer campaigns needing mass reach, fixed placements, guaranteed viewer demographics or sponsorship inventory.","takeaways":["They compared 11 personal-page posts with 29 company-page posts and reported more personal impressions.","They attributed personal-page impression difference to the messenger, not the algorithm.","A founder video used emotional opening, personal challenges and goals, then reported reach and business response."],"check_first":"Confirm self-reported performance, audience demographics by industry, role, seniority and location, and lead quality.","main_ideas":["People can build more trust than company pages alone","A distinctive brand matters when products become easier to copy","Candid founder content can make B2B feel more relatable","Real local cases can teach cybersecurity better than distant hypotheticals","Build skills around a core specialty, then put them to use"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":18,"latest_post":"2026-07-24","similar":[],"engagement":null},{"id":"craig-cooper","name":"Craig Cooper","url":"https://b2binfluencer.marketing/creators/craig-cooper/","markdown_url":"https://b2binfluencer.marketing/creators/craig-cooper.md","descriptor":"Craig Cooper writes about Lean and Six Sigma, operational improvement, and the governance needed to make digital and AI transformations work. The posts focus on practical questions such as who owns decisions, whether data can be trusted, and how organizations can tell if a transformation is delivering results.","linkedin_followers":2636,"linkedin_url":"https://www.linkedin.com/in/craigmrcooper","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","ai-governance","digital-transformation","data-governance","operational-excellence","continuous-improvement","lean-manufacturing"],"audiences":["manufacturing-leaders"],"verdict":"Craig Cooper is most useful for practical governance tests and operational examples about digital, AI, and transformation decisions.","best_for":"A manufacturing consultancy or governance-led transformation thought leadership campaign.","not_for":"A cloud or AI vendor wanting high-volume sponsored video, demos, or hard reach targets.","takeaways":["Failed transformations are governance problems wearing an execution costume.","Dashboards cannot settle a disagreement about which number is true.","Autonomous AI raises one question: who decides when the human disagrees?"],"check_first":"Confirm terms, sponsorship slots, and recent LinkedIn performance and audience data before contacting them.","main_ideas":["Shared technology is not an advantage; the organisation around it is","Failed transformations are governance problems wearing an execution costume","Dashboards cannot settle a disagreement about which number is true","Vendor selection is a balance-sheet and delivery-risk decision, not just a capability comparison","Autonomous AI raises one question before any others: who decides when the human disagrees"],"partnership_formats":[],"partnership_url":null,"brands":["Leancore Ltd","Human Tech Lab","Oracle","Goldman Sachs"],"posts_cited":17,"latest_post":"2026-10-08","similar":[{"id":"julius-lilly","url":"https://b2binfluencer.marketing/creators/julius-lilly/"},{"id":"amresh-kumar","url":"https://b2binfluencer.marketing/creators/amresh-kumar/"}],"engagement":null},{"id":"andrew-ng","name":"Andrew Ng","url":"https://b2binfluencer.marketing/creators/andrew-ng/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-ng.md","descriptor":"Andrew Ng works on AI education and software development, sharing practical views on AI skills, coding agents, and how AI is changing engineering teams. Ng's work also includes AI courses, a developer conference, and the open-source OpenWorker agent.","linkedin_followers":2661418,"linkedin_url":"https://www.linkedin.com/in/andrewyng","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-ng.webp","topics":["artificial-intelligence","cybersecurity","product-management"],"audiences":["product-managers","security-teams"],"verdict":"Useful for explaining how AI changes software teams, skills, hiring, and security.","best_for":"A B2B AI workforce-training company or expert-led webinar on AI-native engineering teams.","not_for":"Direct-to-consumer athletic apparel or short-form video lifestyle campaigns.","takeaways":["Building software is getting fast, so deciding what to build is now the bottleneck.","AI is changing who gets hired more than it is eliminating jobs.","Open-source, auditable agents give defenders the same leverage attackers already have."],"check_first":"Confirm commercial terms, audience composition, and comparable results before committing budget.","main_ideas":["Building software is getting fast, so deciding what to build is now the bottleneck","AI is changing who gets hired more than it is eliminating jobs","AI-safety hype is a setback, and cybersecurity is the part worth taking seriously","Open-source, auditable agents give defenders the same leverage attackers already have","Five settled trends, plus an open-question list as the working agenda"],"partnership_formats":[],"partnership_url":null,"brands":["DeepLearning.AI","OpenWorker"],"posts_cited":12,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"yohann-georgel","name":"Yohann Georgel","url":"https://b2binfluencer.marketing/creators/yohann-georgel/","markdown_url":"https://b2binfluencer.marketing/creators/yohann-georgel.md","descriptor":"Yohann Georgel shares practical perspectives on marketing strategy, customer data, CRM, and connecting campaigns to the customer journey. Georgel's posts emphasize choosing channels based on business goals and measuring growth beyond short-term campaign returns.","linkedin_followers":1269,"linkedin_url":"https://www.linkedin.com/in/yohann-georgel","youtube_url":null,"photo_url":null,"topics":["email-marketing","marketing-measurement","first-party-data"],"audiences":["b2b-marketing-leaders"],"verdict":"Yohann Georgel is most useful for connecting campaign decisions to CRM, customer data, and follow-up.","best_for":"A B2B marketing technology company selling CRM, lifecycle, or measurement software.","not_for":"Consumer brands seeking sponsored short-form video for awareness and impressions.","takeaways":["A good return on ad spend does not always mean a good growth strategy.","Too many businesses generate leads before they're ready to manage them.","A customer list is not a strategy."],"check_first":"Confirm existing commitments, disclosure, sponsorship terms, inquiry route, and audience breakdown.","main_ideas":["A good return on ad spend doesn’t prove a good growth strategy","Businesses generate leads before they’re ready to manage them","A customer list isn’t a strategy","Goals come first; media comes later","A campaign that works in one market can fail in the next"],"partnership_formats":[],"partnership_url":null,"brands":["Mspark"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"aminat-hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/"},{"id":"nicole-livermore","url":"https://b2binfluencer.marketing/creators/nicole-livermore/"},{"id":"ali-chaudhary","url":"https://b2binfluencer.marketing/creators/ali-chaudhary/"}],"engagement":null},{"id":"roger-dunn","name":"Roger Dunn","url":"https://b2binfluencer.marketing/creators/roger-dunn/","markdown_url":"https://b2binfluencer.marketing/creators/roger-dunn.md","descriptor":"Roger Dunn writes The AI Commerce Brief on LinkedIn and analyzes how AI is changing retail, agentic shopping and retail media. Dunn also says Thrad is building ways for brands to appear in AI shopping answers and for retailers to earn revenue from conversational commerce.","linkedin_followers":29510,"linkedin_url":"https://www.linkedin.com/in/rogerdunn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roger-dunn.webp","topics":["artificial-intelligence","agentic-commerce","product-discovery","retail-media","retail-technology"],"audiences":[],"verdict":"Roger Dunn is most useful for practical analysis of AI shopping agents, retail media and commerce infrastructure.","best_for":"A measurement, attribution or commerce-infrastructure vendor targeting retail media and ecommerce teams for agentic commerce content.","not_for":"A consumer packaged goods brand wanting broad shopper awareness measured on impressions and reach with demographic targeting guarantees.","takeaways":["Agent checkout is a decision most retailers made by accident.","Judge a retail media network by whether ad and purchase sit in same place.","Product data is becoming media inventory."],"check_first":"Confirm recent results, LinkedIn analytics and audience breakdown by job function, seniority and region.","main_ideas":["Agent checkout is a decision most retailers made by accident","Judge a retail media network by whether the ad and the purchase sit in the same place","Product data is becoming media inventory","Read the plumbing of a launch, not the headline","Attribution and the customer relationship are the open questions in conversational selling"],"partnership_formats":[],"partnership_url":null,"brands":["Thrad","TikTok","OpenAI","McDonald's","Meta","Retail Technology Innovation Hub"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"jason-zollan","url":"https://b2binfluencer.marketing/creators/jason-zollan/"},{"id":"max-sinclair","url":"https://b2binfluencer.marketing/creators/max-sinclair/"},{"id":"vincenzo-toscano","url":"https://b2binfluencer.marketing/creators/vincenzo-toscano/"}],"engagement":null},{"id":"dorien-morin-van-dam","name":"Dorien Morin-van Dam","url":"https://b2binfluencer.marketing/creators/dorien-morin-van-dam/","markdown_url":"https://b2binfluencer.marketing/creators/dorien-morin-van-dam.md","descriptor":"Dorien Morin-van Dam is a community manager and organic social media strategist who helps brands build engaged communities and turn audiences into conversations. Morin-van Dam hosts Strategy Talks, a marketing video podcast about practical content strategy for small teams.","linkedin_followers":10888,"linkedin_url":"https://www.linkedin.com/in/dorienmorinvandam","youtube_url":"https://www.youtube.com/channel/UCOoGerEu03-Eo7e88e9QVIA","photo_url":"https://b2binfluencer.marketing/assets/avatars/dorien-morin-van-dam.webp","topics":["artificial-intelligence","content-marketing","seo","ai-search-visibility","content-strategy","brand-positioning","agency-growth"],"audiences":["small-business-owners","b2b-marketers"],"verdict":"They are most useful for practical content strategy and community building for small teams.","best_for":"A B2B agency or small-team brand seeking an editorial collaboration or podcast guest.","not_for":"A campaign needing guaranteed reach, fixed paid placement, or unqualified endorsement.","takeaways":["Fans and customers are different audiences, so follower growth alone may not serve a business.","Buyers now research through AI answer engines, changing how visibility and discovery work.","Adopt AI with guardrails without erasing what makes a destination or business distinct."],"check_first":"Confirm audience demographics, reach, engagement, and episode performance before committing.","main_ideas":["Build an organic audience before spending on ads","Fans and customers are different audiences","New platform data should change your next move, not just your reading list","Buyers now research through AI answer engines","Adopt AI with guardrails, without erasing what makes you distinct"],"partnership_formats":["Guest expert on Strategy Talks","Live expert panel edition"],"partnership_url":null,"brands":["Socialinsider","DowSocial","Jewel Content Marketing Agency","Agency Outsight","eReleases","Willo","Two Mile High Marketing","Badassery by B","HubSpot","Vermont Tourism Summit"],"posts_cited":18,"latest_post":"2026-10-06","similar":[{"id":"patrice-c-washington","url":"https://b2binfluencer.marketing/creators/patrice-c-washington/"},{"id":"charles-e-gaudet-ii","url":"https://b2binfluencer.marketing/creators/charles-e-gaudet-ii/"},{"id":"adrienne-benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/"}],"engagement":null},{"id":"mostyn-wilson","name":"Mostyn Wilson","url":"https://b2binfluencer.marketing/creators/mostyn-wilson/","markdown_url":"https://b2binfluencer.marketing/creators/mostyn-wilson.md","descriptor":"Mostyn Wilson works with leaders in financial and professional services through leadership development, coaching, workshops and keynotes. Their work focuses on helping leaders make better decisions, develop people and get important work done with less effort.","linkedin_followers":61433,"linkedin_url":"https://www.linkedin.com/in/mostynwilson","youtube_url":"https://www.youtube.com/channel/UCLdZTUdT-NSChDiz3rDgS2g","photo_url":"https://b2binfluencer.marketing/assets/avatars/mostyn-wilson.webp","topics":["leadership","career-transitions"],"audiences":["professional-services-leaders"],"verdict":"Mostyn Wilson is useful for practical leadership teaching on judgement, time and team habits.","best_for":"Financial or professional services leadership teams wanting keynotes or workshops on judgement and delegation.","not_for":"Sponsored-content series, paid media, or campaigns needing audience demographics and guaranteed impressions.","takeaways":["Fast replies get rewarded, but good judgement does not.","Important work has no time attached, so it drifts into the worst hour.","Two questions sort work: whose responsibility is this, and does it need to be great?"],"check_first":"Confirm fees, dates, cohort size, delivery format, and the basis for reported outcomes.","main_ideas":["Fast replies get rewarded, good judgement does not","Important work has no time attached to it, so it drifts into the worst hour","Most work does not need your best effort, and two questions sort it","Remove the decision from your best hour","Candour is earned before it is needed"],"partnership_formats":["Sustaining Success leadership programme","Keynotes and conference talks","Workshops and team sessions","Executive and leadership coaching","Event hosting and MC work"],"partnership_url":null,"brands":["KPMG","Sustaining Success","Ideas Fest","MicDrop"],"posts_cited":15,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"allie-guffey","name":"Allie Guffey","url":"https://b2binfluencer.marketing/creators/allie-guffey/","markdown_url":"https://b2binfluencer.marketing/creators/allie-guffey.md","descriptor":"Allie Guffey is a B2B demand generation and go-to-market practitioner who writes about outbound, revenue operations, and using trusted customer and peer voices in marketing. Guffey's LinkedIn posts draw on Guffey's BDR experience and current demand generation work.","linkedin_followers":14435,"linkedin_url":"https://www.linkedin.com/in/allieinokc","youtube_url":null,"photo_url":null,"topics":["sales","b2b-marketing","demand-generation","personal-branding"],"audiences":["b2b-saas-founders"],"verdict":"Most useful for peer-voice B2B campaigns that turn customer and operator conversations into paid, outbound, and content.","best_for":"B2B SaaS selling outbound or lifecycle infrastructure, targeting growth, lifecycle, and demand gen owners at 200 plus employees.","not_for":"Consumer packaged goods or entertainment brands seeking high-reach sponsored posts priced on follower count and impressions.","takeaways":["Buyers trust peers more than brand ads, so campaigns should borrow trust from customers and partners.","Most marketing emails are written for the biggest segment and sent to everyone.","Guffey drove more than $850,000 in pipeline as a BDR through content and outreach."],"check_first":"Confirm rates, availability, terms, and audience details through LinkedIn before committing.","main_ideas":["Buyers trust peers, not brands, so campaigns should borrow trust","Email written for the biggest segment wastes the list; write each message per recipient","Build outbound from zero and keep the operations hat","Fix the foundation first: audit, then foundation, then systems","A personal brand is a pipeline channel with a stated routine"],"partnership_formats":["Disclosed tool-partner post","Creator participation in an event program","Ghostwriting and customer marketing engagements"],"partnership_url":null,"brands":["AudienceLed","Singulate","glowhouse","First Light Clothing","Sprockets","Fireflies.ai","FullEnrich"],"posts_cited":18,"latest_post":"2026-10-05","similar":[{"id":"tom-b","url":"https://b2binfluencer.marketing/creators/tom-b/"},{"id":"meghana-yadav","url":"https://b2binfluencer.marketing/creators/meghana-yadav/"},{"id":"jess-ferretti","url":"https://b2binfluencer.marketing/creators/jess-ferretti/"}],"engagement":null},{"id":"awais-nabi","name":"Awais Nabi","url":"https://b2binfluencer.marketing/creators/awais-nabi/","markdown_url":"https://b2binfluencer.marketing/creators/awais-nabi.md","descriptor":"Awais Nabi creates practical advice and AI tools for Shopify brands, focusing on email marketing, customer retention, and improving the customer experience.","linkedin_followers":3091,"linkedin_url":"https://www.linkedin.com/in/awais-nabi-945341260","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/awais-nabi.webp","topics":["artificial-intelligence","ecommerce","email-marketing","dtc-ecommerce","shopify"],"audiences":[],"verdict":"Awais Nabi is most useful for practical Shopify email, retention, and customer experience fixes.","best_for":"Shopify DTC brands over $200K monthly needing retention, shipping, winback, and email flow help.","not_for":"Paid reach campaigns aimed at shoppers rather than store operators.","takeaways":["Shipping confirmation is most-opened email, yet most brands never edit it.","Late parcel email can explain melted capsules are safe to refreeze before refund request.","Browse abandonment can split by whether someone viewed product three or more times."],"check_first":"Ask for engagement or reach figures on recent retention, flow, and deliverability posts.","main_ideas":["The emails brands never edit are the ones customers read most","Deliverability is a list problem, not an inbox problem","Split the message by how many times someone has looked","A discount is worth less once the store has taught customers how to get it","Report net email revenue, not the number the dashboard shows"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Shopify","Claude","Cometeer","Girlfriend Collective","Charlotte Stone"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"meilech-biller","url":"https://b2binfluencer.marketing/creators/meilech-biller/"},{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"},{"id":"maqsood-hussain","url":"https://b2binfluencer.marketing/creators/maqsood-hussain/"}],"engagement":null},{"id":"chris-hill","name":"Chris Hill","url":"https://b2binfluencer.marketing/creators/chris-hill/","markdown_url":"https://b2binfluencer.marketing/creators/chris-hill.md","descriptor":"Chris Hill writes about applying AI to go-to-market and revenue operations, with a focus on agentic systems, business workflows, governance, and the cost of getting reliable outcomes.","linkedin_followers":3515,"linkedin_url":"https://www.linkedin.com/in/revopsexpert","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","revenue-operations","ai-governance","agentic-ai","agentic-commerce","go-to-market"],"audiences":["revops-leaders"],"verdict":"Chris Hill turns broad AI claims into operational tests for GTM and RevOps.","best_for":"A B2B SaaS talk or workshop on agentic commerce and AI governance for GTM and RevOps.","not_for":"Consumer app or DTC short-form video campaigns for general consumers aged 18 to 34.","takeaways":["AI buying agents will screen vendors before a salesperson hears from them.","Give AI freedom in proportion to how easily its mistakes can be undone.","Judge AI spend by cost of a successful outcome, not token price."],"check_first":"Confirm commercial availability, format, terms, and recent per-post reach or engagement.","main_ideas":["AI buying agents will screen vendors before a salesperson hears from them","Give an AI system freedom in proportion to how easily its mistakes can be undone","Judge AI spend by the cost of a successful outcome, not by the price of a token","A system that waits for a person to check a dashboard is not finished","The scarce AI skill is translation between business and technology, not prompting"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"jeremy-shapiro","name":"Jeremy Shapiro","url":"https://b2binfluencer.marketing/creators/jeremy-shapiro/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-shapiro.md","descriptor":"Jeremy Shapiro hosts Your Business Growth Podcast, where Shapiro interviews business owners about growth, marketing, business models and leadership. Shapiro is also the author of Your Business Growth Playbook.","linkedin_followers":2544,"linkedin_url":"https://www.linkedin.com/in/jeremyshapiro","youtube_url":null,"photo_url":null,"topics":["startup"],"audiences":["business-owners"],"verdict":"Useful for founder interview content that turns growth setbacks into practical lessons for business owners.","best_for":"A B2B media or podcast company wanting a co-produced founder interview series.","not_for":"A consumer lifestyle brand seeking mass reach, guaranteed scale, demographic match, or conversion performance.","takeaways":["Rael Bricker lost a major client and rebuilt with borrowed classrooms and nine acquisitions.","An account-manager hire was followed by retention in the high 90s.","A 30-day direct-mail test is laid out as step-by-step advice."],"check_first":"Confirm sponsorship disclosure and paid terms, then request engagement, demographics, and a comparable promotion.","main_ideas":["Growth starts when the plan breaks","Bigger is not the same as healthier","The founder is often the bottleneck","Delegate the specialized work, keep control of the core","Direct mail is an underused channel, not a dead one"],"partnership_formats":["Featured guest interview on Your Business Growth Podcast","Episode promotion post and quote clips on LinkedIn"],"partnership_url":null,"brands":["Your Business Growth Podcast","Your Business Growth Playbook"],"posts_cited":19,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"sam-horton","name":"Sam Horton","url":"https://b2binfluencer.marketing/creators/sam-horton/","markdown_url":"https://b2binfluencer.marketing/creators/sam-horton.md","descriptor":"Sam Horton is a digital marketer and agency owner who shares practical advice on client acquisition, paid advertising, and business systems. Their posts also explore using AI and automation to handle repetitive business tasks; Horton has described shifting Captive Media from paid ads toward content and systems.","linkedin_followers":1396,"linkedin_url":"https://www.linkedin.com/in/samhortondigital","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-horton.webp","topics":["artificial-intelligence","client-acquisition","agency-growth"],"audiences":[],"verdict":"Sam Horton is most useful for practitioner-led content on client acquisition, retention, paid ads, and AI agency systems.","best_for":"A B2B marketing agency wanting content on AI-powered agency systems, client acquisition, and retention.","not_for":"Large enterprise software campaigns aimed at Fortune 500 CMOs with strict compliance and enterprise pipeline proof.","takeaways":["Sell the expensive problem, not the AI.","Automation should absorb the repetitive 80%, not the person.","Fix the offer before you increase outreach."],"check_first":"Confirm recent audience and performance data, plus deliverables, pricing, usage terms, and disclosure.","main_ideas":["Sell the expensive problem, not the AI","Automation should absorb the repetitive 80%, not the person","Fix the offer before you increase outreach","Early on, momentum beats optimisation, and your warm network is the shortcut","Client churn is largely predictable, and the causes are structural"],"partnership_formats":[],"partnership_url":null,"brands":["Captive Media","Fullscale Digital"],"posts_cited":17,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"saijal-jain","name":"Saijal Jain","url":"https://b2binfluencer.marketing/creators/saijal-jain/","markdown_url":"https://b2binfluencer.marketing/creators/saijal-jain.md","descriptor":"Saijal Jain shares practical advice on growing direct-to-consumer brands, including paid media measurement, ecommerce offers, and inventory planning.","linkedin_followers":10135,"linkedin_url":"https://www.linkedin.com/in/saijaljain","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/saijal-jain.webp","topics":["artificial-intelligence","ecommerce","paid-ads","unit-economics"],"audiences":["dtc-founders"],"verdict":"Saijal Jain is most useful for tying DTC media, inventory, offers, and measurement to unit economics.","best_for":"An Indian DTC beauty brand planning festive media, marketplace offers, and inventory-linked spend.","not_for":"A global B2B SaaS brand seeking high-reach brand awareness with a sponsorship package.","takeaways":["Most Indian DTC businesses die from inventory planning, not bad ROAS.","A channel is prospecting or retargeting depending on the signal you feed it.","During a marketplace event, compete on offer instead of matching the discount."],"check_first":"Ask for sponsorship rates, deliverables, exclusivity terms, and audience demographics before planning a booking.","main_ideas":["Most Indian DTC businesses die from inventory planning, not bad ROAS","A channel is a prospecting or retargeting channel depending on the signal you feed it","During a marketplace event, compete on offer instead of matching the discount","A mini is a sampling funnel that buys trust, not a cheaper product","Execution velocity is the arbitrage, not AI, media buying, or a better agency"],"partnership_formats":[],"partnership_url":null,"brands":["D'you","Adbuffs","truelift"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"david-mosscrop","name":"David Mosscrop","url":"https://b2binfluencer.marketing/creators/david-mosscrop/","markdown_url":"https://b2binfluencer.marketing/creators/david-mosscrop.md","descriptor":"David Mosscrop is an interim supply chain, operations and transformation leader who works with manufacturing, logistics and other multi-site businesses to improve performance, systems and networks.","linkedin_followers":2924,"linkedin_url":"https://www.linkedin.com/in/davidmosscrop","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","supply-chain"],"audiences":[],"verdict":"Interim operations and supply chain leader for manufacturers and multi-site distributors fixing systems, data and network design.","best_for":"A manufacturer or multi-site distributor whose growth has outrun its systems and needs interim operations help.","not_for":"A software or industrial brand seeking sponsored posts, content placement or ambassador reach and impressions.","takeaways":["They describe moving a greentech manufacturer from spreadsheets to a production system.","They used large printed maps to redesign a 55-depot network with operating teams.","They argue AI and digital investment only pays when operational leaders turn it into daily decisions."],"check_first":"Ask for the case-study deck behind the relocation and factory-output claims.","main_ideas":["Systems projects succeed or fail on the data underneath them","Use data as neutral ground when change is political","Model the network on density and service, then let the operating teams redraw the boundaries","AI and digital investment only pays when operational leaders turn it into daily decisions","Getting close to the detail is what makes change stick"],"partnership_formats":[],"partnership_url":null,"brands":["Your Virtual Board","Evergreen Garden Care","Selecta","Fitrite","Northgate plc","Senior Bird Bellows","Propelair","Logic Replace LLC","Cin7 (formerly DEAR)","Batt Cables Worldwide"],"posts_cited":16,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"c-dric-bidet","name":"Cédric Bidet","url":"https://b2binfluencer.marketing/creators/c-dric-bidet/","markdown_url":"https://b2binfluencer.marketing/creators/c-dric-bidet.md","descriptor":"Cédric Bidet builds AI agents and practical business tools for small and midsize businesses, with a focus on simplifying workflows and reducing repetitive work.","linkedin_followers":4806,"linkedin_url":"https://www.linkedin.com/in/cedric-bidet","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/c-dric-bidet.webp","topics":["artificial-intelligence","ai-agents","workflow-automation"],"audiences":[],"verdict":"Cédric Bidet is most useful for explaining practical AI agents and repeatable processes for small and midsize businesses.","best_for":"A B2B software company adding AI agents and wanting buyers to understand practical adoption.","not_for":"A mass-market consumer brand seeking high-reach sponsored content with documented audience and rate card.","takeaways":["The value of AI-assisted development is a repeatable process, not just faster code.","A simple test produced a tool for checking email, spotting CRM opportunities and creating follow-up tasks.","Agents can file email attachments, prepare meeting follow-ups or combine e-commerce data with CRM."],"check_first":"Ask whether they accept sponsorships or brand collaborations and request their terms.","main_ideas":["AI should remove everyday work, not add another layer of complexity","The value of AI-assisted development is a repeatable process, not just faster code","AI changes what developers contribute, but experience still matters","Agents can reduce interface friction, but people still need control","Pragmatic AI means less hype and more attention to fit"],"partnership_formats":[],"partnership_url":null,"brands":["Firmin.ai","Claude Code"],"posts_cited":11,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"lucy-oldershaw","name":"Lucy Oldershaw","url":"https://b2binfluencer.marketing/creators/lucy-oldershaw/","markdown_url":"https://b2binfluencer.marketing/creators/lucy-oldershaw.md","descriptor":"Lucy Oldershaw is the founder of Supportive Stories, which helps tuition businesses improve CRM systems, tutor onboarding, safer recruitment and day-to-day operations. The business also supports families through a network of associates.","linkedin_followers":1122,"linkedin_url":"https://www.linkedin.com/in/lucy-oldershaw","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lucy-oldershaw.webp","topics":["recruiting"],"audiences":[],"verdict":"Lucy Oldershaw is most useful for helping tuition businesses turn safer recruitment and CRM needs into practical workflows.","best_for":"A tuition company or education operations platform needing safer recruitment, CRM setup, tutor onboarding, or operations support.","not_for":"A consumer brand seeking broad reach, parent audience, or paid creator sponsorship measured by impressions.","takeaways":["A CV alone does not meet safer recruitment standards or cover a safer-recruitment declaration.","At least the business owner and one admin team member should have safer recruitment training.","Compliance is annual maintenance, not a one-off setup, with reminders for renewals."],"check_first":"Confirm commercial terms, audience data, and whether they offer sponsorship or paid creator formats.","main_ideas":["A CV alone does not meet safer recruitment standards","Safer recruitment is a team capability, not the owner's burden","Compliance is annual maintenance, not a one-off setup","Regulatory updates become concrete data requirements","Depth over sprawl: use the systems you already have"],"partnership_formats":[],"partnership_url":null,"brands":["Supportive Stories","TutorCruncher","Airtable"],"posts_cited":13,"latest_post":"2026-08-19","similar":[],"engagement":null},{"id":"alok-kumar-singh","name":"Alok Kumar Singh","url":"https://b2binfluencer.marketing/creators/alok-kumar-singh/","markdown_url":"https://b2binfluencer.marketing/creators/alok-kumar-singh.md","descriptor":"Alok Kumar Singh writes about product management and AI, with a focus on finding customer problems, building and reviewing products, and turning AI capabilities into useful business outcomes.","linkedin_followers":2717,"linkedin_url":"https://www.linkedin.com/in/alok-kumar-singh-654b4214","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","startup","product-management","product-discovery"],"audiences":["product-managers","startup-founders"],"verdict":"Most useful for practical product management and AI content on discovery, delivery, PRD review, and judging AI by problems solved.","best_for":"B2B SaaS AI product-development platform targeting product managers and leaders improving discovery and execution.","not_for":"Independent security tool testing, original vulnerability findings, or sponsored partnership campaigns.","takeaways":["AI projects fail from weak problem definition, not weak technology.","Discovery gives direction, delivery creates value, distribution drives adoption.","Use AI to scale a reviewer's judgement, not to do the assignment."],"check_first":"Confirm current audience data, documented role composition, and whether they accept sponsorships before contacting them.","main_ideas":["AI projects fail from weak problem definition, not weak technology","Discovery gives direction, delivery creates value, distribution drives adoption","Use AI to scale a reviewer's judgement, not to do the assignment","Shipping fast does not decide whether an AI company survives","In security, finding vulnerabilities is no longer the hard part"],"partnership_formats":[],"partnership_url":null,"brands":["HelloPM","Canonical","ElevateQA","Goldcast","Relay.app"],"posts_cited":17,"latest_post":"2026-09-23","similar":[{"id":"gowtham-arivarasan","url":"https://b2binfluencer.marketing/creators/gowtham-arivarasan/"},{"id":"jose-romero","url":"https://b2binfluencer.marketing/creators/jose-romero/"},{"id":"yoganath-v","url":"https://b2binfluencer.marketing/creators/yoganath-v/"}],"engagement":null},{"id":"zain-ali","name":"Zain Ali","url":"https://b2binfluencer.marketing/creators/zain-ali/","markdown_url":"https://b2binfluencer.marketing/creators/zain-ali.md","descriptor":"Zain Ali shares analysis and interviews about ecommerce growth, with a focus on TikTok Shop, affiliate sales, and how brands scale.","linkedin_followers":5345,"linkedin_url":"https://www.linkedin.com/in/zainhali","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zain-ali.webp","topics":["ecommerce","tiktok-shop","dtc-ecommerce","social-commerce","affiliate-marketing"],"audiences":[],"verdict":"Zain Ali is most useful for analysis of TikTok Shop and affiliate-driven ecommerce growth.","best_for":"DTC brands seeking affiliate-driven TikTok Shop growth and willing to commission a diagnostic.","not_for":"Mass-reach consumer campaigns or demographic guarantees, since audience data is limited.","takeaways":["Comfrt case reports $3.97M in 30 days and 4,190 active affiliates.","Ballerina Farm case reports 78% affiliate revenue and a top affiliate nearly matching brand.","Treat TikTok Shop as a way to test products and support other channels."],"check_first":"Confirm paid-partnership format, rates, deliverables, audience demographics, and inquiry route before contacting.","main_ideas":["Make a product’s use or feeling legible in a short video","Affiliate growth depends on more than recruiting a large roster","Treat TikTok Shop as a way to test products and support other channels","Plan for platform shifts, but distinguish forecasts from facts","Growth models differ: trust and distribution can matter as much as affiliate volume"],"partnership_formats":[],"partnership_url":null,"brands":["Ballerina Farm","Comfrt","iRestore","NOBS"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"fatima-rauf","url":"https://b2binfluencer.marketing/creators/fatima-rauf/"},{"id":"abu-bakar-siddique","url":"https://b2binfluencer.marketing/creators/abu-bakar-siddique/"},{"id":"sebastian-nelson","url":"https://b2binfluencer.marketing/creators/sebastian-nelson/"}],"engagement":null},{"id":"sanawish-khan","name":"Sanawish Khan","url":"https://b2binfluencer.marketing/creators/sanawish-khan/","markdown_url":"https://b2binfluencer.marketing/creators/sanawish-khan.md","descriptor":"Sanawish Khan works in B2B marketing, including LinkedIn lead generation and warm outreach. Their posts also cover e-commerce advertising and creative testing.","linkedin_followers":3545,"linkedin_url":"https://www.linkedin.com/in/sanawish-khan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sanawish-khan.webp","topics":["ecommerce","sales","paid-ads","meta-ads","client-acquisition"],"audiences":["dtc-brands","b2b-founders"],"verdict":"Sanawish Khan is most useful for practical warm LinkedIn outreach systems and e-commerce ad creative testing.","best_for":"B2B SaaS lead generation or e-commerce brands needing warm outbound and Meta creative help.","not_for":"Paid creator sponsorship reaching a large US consumer audience.","takeaways":["A five-to-seven-day sequence uses engagement, conversation, discovery questions, useful material, then a possible call.","Track a focused prospect list for 10 to 20 days and avoid generic scripts.","Ad creative built from customers' own complaints; fresh creative is what ad platforms need."],"check_first":"Ask for supporting documentation on reported client results and audience demographics.","main_ideas":["Familiarity, not volume, opens a LinkedIn conversation","A handful of repeated daily actions beats chasing virality","Ad creative built from customers' own complaints","Fresh creative is the input the ad platform needs","Segment by customer value, not cheapest conversion"],"partnership_formats":["Paid social and creative production for DTC/e-commerce","LinkedIn outbound system build for B2B","Free ad audit as a first contact"],"partnership_url":null,"brands":["LINKY GENIE","Skillsrator","Motion","Archive","Descript"],"posts_cited":14,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"oreet-c-kaufman","name":"Oreet C. Kaufman","url":"https://b2binfluencer.marketing/creators/oreet-c-kaufman/","markdown_url":"https://b2binfluencer.marketing/creators/oreet-c-kaufman.md","descriptor":"Oreet Kaufman is a presentation designer and trainer who helps teams turn complex information and data into clear presentations for decision-makers.","linkedin_followers":4340,"linkedin_url":"https://www.linkedin.com/in/oreetkaufman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oreet-c-kaufman.webp","topics":["artificial-intelligence","career-change"],"audiences":[],"verdict":"Useful for turning complex data into clear investor, board, and sales presentations that lead to decisions.","best_for":"A B2B software or services company with data-heavy board, investor, or QBR presentations.","not_for":"A paid social sponsorship program with reach targets and media kit rates.","takeaways":["Kickoff asks the presentation goal, who is in the room, and desired next action.","A before-and-after example turns detailed marketing figures into rising acquisition cost and a budget recommendation.","Workshops use teams' real decks and data, not hypothetical scenarios or generic templates."],"check_first":"Ask for finished decks, audience demographics, and recent post reach if visual design or audience match matters.","main_ideas":["Start with the decision the room has to make, not the slides","Editing a slide is judgment, not shortening","The designer's job is to translate expertise the client cannot see past","AI can shorten a sentence but cannot decide what the room needs","Teaching and learning-and-development experience is the method"],"partnership_formats":["Presentation design for board, investor, and executive decks","On-site \"Story by Design\" storytelling workshop","Presentation templates and ongoing design support"],"partnership_url":null,"brands":["OC Designs (ocdesigns.info)","Story by Design"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"robbie-christian","url":"https://b2binfluencer.marketing/creators/robbie-christian/"},{"id":"sharron-crawford-corle","url":"https://b2binfluencer.marketing/creators/sharron-crawford-corle/"},{"id":"simon-beard","url":"https://b2binfluencer.marketing/creators/simon-beard/"}],"engagement":null},{"id":"kody-nordquist","name":"Kody Nordquist","url":"https://b2binfluencer.marketing/creators/kody-nordquist/","markdown_url":"https://b2binfluencer.marketing/creators/kody-nordquist.md","descriptor":"Kody Nordquist shares growth advice for direct-to-consumer brands and describes running a growth agency. Nordquist's posts cover paid-media strategy, creative and offer testing, and using customer-intent signals to improve marketing decisions.","linkedin_followers":30931,"linkedin_url":"https://www.linkedin.com/in/kodynordquist","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kody-nordquist.webp","topics":["artificial-intelligence","ecommerce","paid-ads","paid-media"],"audiences":[],"verdict":"Kody Nordquist is useful for testing DTC paid-media offers, creative, and customer-intent ideas.","best_for":"A DTC brand with healthy margins and stable supply chain improving Meta paid-media efficiency without increasing spend.","not_for":"Pre-launch brands with thin margins or unsecured supply chains seeking guaranteed acquisition-cost cuts on Instagram.","takeaways":["Offer framing can matter as much as the offer itself.","The real buying decision happens where ad platforms cannot see it.","Margin and supply chain decide whether a brand can scale at all."],"check_first":"Confirm channel fit, rates, inquiry route, and independent substantiation of reported performance figures.","main_ideas":["How an offer is framed can matter as much as the offer","The real buying decision happens where ad platforms cannot see it","Margin and supply chain decide whether a brand can scale at all","Meta is a creative and offer problem, not a channel to abandon","Give an AI employee defined work, not questions"],"partnership_formats":["Disclosed LinkedIn product partnership post","Disclosed LinkedIn data or measurement partnership post"],"partnership_url":null,"brands":["Realize","Viktor"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"charlotte-ketelaar","name":"Charlotte Ketelaar","url":"https://b2binfluencer.marketing/creators/charlotte-ketelaar/","markdown_url":"https://b2binfluencer.marketing/creators/charlotte-ketelaar.md","descriptor":"Charlotte Ketelaar is the CEO of Capwave, which they describe as building AI tools for venture capital firms. Their LinkedIn posts focus on AI agents, startup go-to-market strategy, and how investors can use AI to organize information and make decisions.","linkedin_followers":13205,"linkedin_url":"https://www.linkedin.com/in/charlotte-ketelaar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charlotte-ketelaar.webp","topics":["artificial-intelligence","venture-capital","ai-agents","ai-adoption","go-to-market-strategy"],"audiences":["founders-and-operators"],"verdict":"Charlotte Ketelaar is most useful for practical arguments on AI agents, data readiness, and venture investment decisions.","best_for":"A B2B SaaS brand selling data readiness or agent deployment tools for a webinar and article series.","not_for":"A mass-market consumer app wanting short-form video with guaranteed views, clicks, or installs.","takeaways":["The agent is the last thing you build, not the first.","They built 50 AI agents in 10 days as a solo CEO.","Compute is now the constraint that prices every AI business."],"check_first":"Confirm audience demographics, engagement results, prior webinar outcomes, and commercial terms before committing.","main_ideas":["The agent is the last thing you build, not the first","Buyers will pay more for one specialized agent than for a stack with AI bolted on","Test every hire against what an agent can already do","Compute is now the constraint that prices every AI business","Run the scenarios or you have a prayer, not a portfolio"],"partnership_formats":[],"partnership_url":null,"brands":["Capwave"],"posts_cited":18,"latest_post":"2026-08-31","similar":[],"engagement":null},{"id":"kenneth-carter","name":"Kenneth Carter","url":"https://b2binfluencer.marketing/creators/kenneth-carter/","markdown_url":"https://b2binfluencer.marketing/creators/kenneth-carter.md","descriptor":"Kenneth Carter writes about contract negotiation and building Ozeki Technologies, which Carter describes as using AI to help deal teams find trades between contract terms and reach better outcomes.","linkedin_followers":6096,"linkedin_url":"https://www.linkedin.com/in/kennethrcarter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kenneth-carter.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Kenneth Carter is most useful for explaining contract negotiation as trading deal points rather than accepting or rejecting redlines.","best_for":"A contract management software thought leadership campaign on negotiation strategy, deal friction, and legal and sales alignment.","not_for":"Consumer financial wellness campaigns, short form video, or lifestyle content about saving money.","takeaways":["Negotiating a contract is a different skill from redlining one.","Identify deal points first, then trade them.","A higher liability cap can be traded for a longer contract term."],"check_first":"Confirm audience analytics by job function, seniority, and industry, plus results for negotiation, legal AI, and procurement posts.","main_ideas":["Negotiating a contract is a different skill from redlining one","Identify the deal points first, then trade them","Contract friction is a growth problem, not a legal cost","Most contracts were written for war because changing documents used to be expensive","AI for deals should model the next move, not generate the next word"],"partnership_formats":[],"partnership_url":null,"brands":["Ozeki Technologies"],"posts_cited":17,"latest_post":"2026-08-18","similar":[{"id":"wesley-schnell","url":"https://b2binfluencer.marketing/creators/wesley-schnell/"},{"id":"amy-grubb","url":"https://b2binfluencer.marketing/creators/amy-grubb/"},{"id":"eric-seader","url":"https://b2binfluencer.marketing/creators/eric-seader/"}],"engagement":null},{"id":"muhammad-salman-arshad","name":"Muhammad Salman Arshad","url":"https://b2binfluencer.marketing/creators/muhammad-salman-arshad/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-salman-arshad.md","descriptor":"Muhammad Salman Arshad is a digital marketer and agency owner who shares advice on paid advertising, e-commerce growth, and finding clients through LinkedIn.","linkedin_followers":897,"linkedin_url":"https://www.linkedin.com/in/asksalmaan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-salman-arshad.webp","topics":["ecommerce","leadership","sales","paid-ads","b2b-marketing","meta-ads","sales-leadership","lead-generation","ecommerce-marketing","personal-branding","google-ads","ecommerce-operations","paid-social"],"audiences":["b2b-marketers","agency-owners","ecommerce-founders"],"verdict":"They are most useful for performance marketing help with paid ads, offers, ecommerce growth, and LinkedIn lead generation.","best_for":"A B2B ecommerce SaaS company hiring a performance marketing consultant to cut acquisition costs and raise qualified leads.","not_for":"It does not fit consumer sponsorship buys or marketing alone to fix leadership, hiring, or fulfilment problems.","takeaways":["Ecommerce brands should check perceived value, checkout friction, and guarantees before buying more traffic.","For scaling ads, build a repeatable creative pipeline; one account fell after a budget increase.","An intent audit reported qualified leads up 40% and CAC down 18% in 30 days."],"check_first":"Confirm audience data, recent comparable results, and account records behind reported outcomes before agreeing terms.","main_ideas":["Fix the offer and unit economics before buying more traffic","Scale process, not luck: build a creative testing cadence before raising budgets","Buy intent, not reach—and audit the message before adding spend","Marketing cannot fix a leadership or operations problem","Chase value, not numbers: build authority through stories and real relationships"],"partnership_formats":[],"partnership_url":null,"brands":["Fiverr"],"posts_cited":17,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"michael-rasmussen","name":"Michael Rasmussen","url":"https://b2binfluencer.marketing/creators/michael-rasmussen/","markdown_url":"https://b2binfluencer.marketing/creators/michael-rasmussen.md","descriptor":"Michael Rasmussen is a governance, risk, and compliance (GRC) analyst and commentator. Through GRC 20/20 Research, Rasmussen helps organizations assess GRC technologies and professional services, and writes and speaks about connecting risk, resilience, and AI governance to business decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mkrasmussen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-rasmussen.webp","topics":["artificial-intelligence","supply-chain","ai-governance"],"audiences":[],"verdict":"Michael Rasmussen is most useful for analyst commentary on AI governance, risk quantification, and GRC decisions.","best_for":"A GRC or risk-technology software campaign sponsoring thought-leadership on AI governance and risk quantification.","not_for":"Performance marketing, conversion assets, paid ads, demo sign-ups, or fixed pipeline targets.","takeaways":["Buying a platform or completing an audit does not make evidence easy to find.","A pre-launch assessment cannot show what an AI agent is doing while operating.","A red heatmap square cannot tell a business what to do next."],"check_first":"Confirm format, price, availability, audience data, and commercial scope in writing.","main_ideas":["AI governance has to run continuously, not at periodic checkpoints","\"Responsible AI\" needs evidence behind the adjective","Risk numbers should persuade decisions, not color heatmaps","AI needs context, clear authority, and human judgment","The risk problem is interaction, not inventory"],"partnership_formats":[],"partnership_url":null,"brands":["GRC 20/20 Research","lextrace","Battleground","Riskonnect"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"shubham-shukla","name":"Shubham Shukla","url":"https://b2binfluencer.marketing/creators/shubham-shukla/","markdown_url":"https://b2binfluencer.marketing/creators/shubham-shukla.md","descriptor":"Shubham Shukla creates LinkedIn content about eCommerce website design, SEO, mobile shopping, and checkout experiences.","linkedin_followers":558,"linkedin_url":"https://www.linkedin.com/in/shubham-shuklaa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shubham-shukla.webp","topics":["ecommerce","seo"],"audiences":[],"verdict":"Useful for plain practical LinkedIn explainers on eCommerce website design, SEO, mobile shopping, and checkout.","best_for":"An eCommerce agency campaign needing practical explainers for store owners on design and SEO.","not_for":"Sponsored case studies with measured conversion results or named retail clients.","takeaways":["Design and SEO are one system, not separate projects.","Checkout is a conversion tool, not a form.","Structured data changes listing appearance but is not a ranking shortcut."],"check_first":"Confirm recent post reach, engagement, and audience demographics before assuming agency decision-makers.","main_ideas":["Design and SEO are one system, not separate projects","Checkout is a conversion tool, not a form","Small screens reward clarity and punish clutter","Structured data changes how a listing appears, but it is not a ranking shortcut","A consistent teaching method: ten practical checks aimed at store owners"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-08-15","similar":[],"engagement":null},{"id":"lewis-taylor","name":"Lewis Taylor","url":"https://b2binfluencer.marketing/creators/lewis-taylor/","markdown_url":"https://b2binfluencer.marketing/creators/lewis-taylor.md","descriptor":"Lewis Taylor works with organizations to improve customer experience, customer success, support, go-to-market, and product operations. Through First30Seconds, Taylor combines hands-on consulting with coaching to help leaders turn strategy into lasting change.","linkedin_followers":4967,"linkedin_url":"https://www.linkedin.com/in/lewistaylor","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lewis-taylor.webp","topics":["artificial-intelligence","leadership","customer-success","customer-experience"],"audiences":["customer-success-leaders"],"verdict":"Most useful for B2B customer experience and transformation thinking that turns retention into an operating problem.","best_for":"A B2B CX consultancy wanting a named advisory and thought leadership partner for a 90-day retention campaign.","not_for":"A consumer fintech app wanting high-volume paid social video to drive app installs.","takeaways":["Customers fight slow support, broken handoffs, complicated onboarding, repeated explanations, and poor ownership.","Cheap, fast, best trade-off asks leaders to decide what matters most before change.","AI should reduce routine friction while people handle relationships and complex decisions."],"check_first":"Ask for recent LinkedIn analytics or audience survey covering impressions, engagement, seniority, industry, and geography.","main_ideas":["Customer frustration is usually a symptom of internal misalignment","Transformation is about choosing which trade-offs you can afford","An adviser should make the client the hero","\"How Might We?\" replaces blame questions with possibility questions","Digital-first should not mean human-last"],"partnership_formats":[],"partnership_url":null,"brands":["First30Seconds"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"tina-pun","name":"Tina Pun","url":"https://b2binfluencer.marketing/creators/tina-pun/","markdown_url":"https://b2binfluencer.marketing/creators/tina-pun.md","descriptor":"Tina Pun works in commercial property restoration in Central Florida, building relationships with property managers and commercial real estate professionals and sharing practical guidance on hurricane preparedness and building operations.","linkedin_followers":7313,"linkedin_url":"https://www.linkedin.com/in/tinamariepun","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tina-pun.webp","topics":[],"audiences":[],"verdict":"Tina Pun is most useful for Orlando commercial property events and hurricane preparedness education with property managers.","best_for":"A commercial restoration or building services brand seeking Orlando property manager relationships.","not_for":"National consumer campaigns aimed at homeowners with performance tracking and conversion targets.","takeaways":["Pun offers a complimentary hurricane preparedness breakfast or lunch and learn at a client facility.","At BOMA Orlando Roof-Wise, Pun highlights roofing, maintenance, and building performance before storm season.","An industrial building scavenger hunt teaches teams about building systems and emergency readiness from engineers."],"check_first":"Check whether they offer paid sponsorships and have audience demographics or engagement data.","main_ideas":["Hurricane preparedness is a year-round relationship, not a storm-week scramble","Building systems should be taught in the room, not only described in a service pitch","Belonging is an operational question for buildings, not a separate charity theme","Orlando's growth is broad enough that commercial real estate demand is not just tourism","Relationships grow through repeated association events and public credit to the people who make them work"],"partnership_formats":["Complimentary hurricane-preparedness lunch-and-learn at your facility","Sponsorship of industry education events","Named partner at networking mixers","Conference table and in-person presence"],"partnership_url":null,"brands":["BELFOR Property Restoration","BOMA Orlando","IREM Central Florida","CREDA Central Florida"],"posts_cited":13,"latest_post":"2026-10-01","similar":[{"id":"david-holland","url":"https://b2binfluencer.marketing/creators/david-holland/"},{"id":"laura-l-kreuger","url":"https://b2binfluencer.marketing/creators/laura-l-kreuger/"},{"id":"michaela-anaka","url":"https://b2binfluencer.marketing/creators/michaela-anaka/"}],"engagement":null},{"id":"priyanshu-gautam","name":"Priyanshu Gautam","url":"https://b2binfluencer.marketing/creators/priyanshu-gautam/","markdown_url":"https://b2binfluencer.marketing/creators/priyanshu-gautam.md","descriptor":"Priyanshu Gautam is a product marketing manager whose work includes product launches, customer messaging, and helping sales teams explain a product’s value. Gautam’s posts describe four years at deskbird and a move to Cropster as a Senior Product Marketing Manager.","linkedin_followers":2661,"linkedin_url":"https://www.linkedin.com/in/priyanshugautam","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/priyanshu-gautam.webp","topics":["go-to-market","b2b-saas","product-marketing"],"audiences":[],"verdict":"Useful for practical product marketing advice on launch messaging, release themes, and making PMM impact visible.","best_for":"B2B SaaS company with several mid-tier updates seeking one launch story and impact measures.","not_for":"Paid high-volume creator campaigns or sponsored short-form video measured on reach.","takeaways":["Group mid-tier releases under customer themes like faster workflows, not feature lists.","Track product marketing contributions as adoption or churn prevention, not invisible work.","Product marketing is a bridge connecting customers, product, sales, and customer success."],"check_first":"Confirm paid collaboration terms, sponsorship policy, and audience analytics before outreach.","main_ideas":["Product marketing is a bridge, and the job resists a one-line description","Name the psychology behind a message so it is used intentionally and ethically","Communicate a run of releases as a theme, not a feature list","Make PMM's invisible work visible in business language","The high-impact solo PMM: own a business problem end to end"],"partnership_formats":[],"partnership_url":null,"brands":["Cropster","deskbird","Product Marketing Alliance","WU (Vienna University of Economics and Business)"],"posts_cited":18,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"mike-rizzo","name":"Mike Rizzo","url":"https://b2binfluencer.marketing/creators/mike-rizzo/","markdown_url":"https://b2binfluencer.marketing/creators/mike-rizzo.md","descriptor":"Mike Rizzo works on marketing operations education and community-building. Rizzo's posts focus on how teams manage the technology, data, and processes behind go-to-market work, and on helping marketing operations professionals develop their skills and leadership.","linkedin_followers":21123,"linkedin_url":"https://www.linkedin.com/in/mikedrizzo","youtube_url":null,"photo_url":null,"topics":["revenue-operations","product-management","marketing-automation","data-governance","marketing-operations","career-development"],"audiences":[],"verdict":"Mike Rizzo is most useful for practical insight on marketing operations ownership and go-to-market execution.","best_for":"B2B marketing technology brands seeking marketing operations leaders for co-marketing or sponsored research.","not_for":"Paid influencer work for brand or creative marketers focused on creative testing and ad-spend optimization.","takeaways":["Incorrect audience data made a campaign miss its target while dashboards looked healthy.","Asking CMO and CRO separately who owns GTM tech stack can reveal ownership gaps.","CMOP first cohort was foundational; experienced participants wanted deeper budgeting, ROI, revenue alignment work."],"check_first":"Ask about cost, deliverables, lead times, and audience job-title data before committing.","main_ideas":["Go-to-market technology has an ownership vacuum, not a tooling problem","Marketing operations is not marketing — it is the translation layer","One wrong input upstream quietly poisons everything downstream","Practitioners learn the job on the job, so training should start there","Platform news is really a set of operational deadlines"],"partnership_formats":["Co-branded cohort with an outside expert (5C Leadership Performance System × MarketingOps(.com))","Pro membership and member benefits","Virtual conference (MOPZA26 Online, October 21–22)","CMOP certification cohort"],"partnership_url":null,"brands":["MarketingOps.com","5C Leadership Performance System","Specific Media"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"moni-oloyede","url":"https://b2binfluencer.marketing/creators/moni-oloyede/"},{"id":"sonnia-hove","url":"https://b2binfluencer.marketing/creators/sonnia-hove/"},{"id":"andy-mullings","url":"https://b2binfluencer.marketing/creators/andy-mullings/"}],"engagement":null},{"id":"ronni-landeck-bast","name":"Ronni Landeck Bast","url":"https://b2binfluencer.marketing/creators/ronni-landeck-bast/","markdown_url":"https://b2binfluencer.marketing/creators/ronni-landeck-bast.md","descriptor":"Ronni Landeck Bast helps experienced women explore career reinvention and turn their professional expertise into consulting businesses.","linkedin_followers":3008,"linkedin_url":"https://www.linkedin.com/in/ronni-landeck-bast","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ronni-landeck-bast.webp","topics":["leadership","leadership-development","career-transition"],"audiences":[],"verdict":"Most useful for career reinvention content and consulting-led workshops for experienced women leaders.","best_for":"Leadership development brands running workshops for senior women leaders moving into consulting.","not_for":"Consumer brands seeking paid social endorsements priced on reach, impressions, clicks, or redemptions.","takeaways":["Validate a consulting offer through real buyer conversations before perfecting a website or business name.","Leadership skills can become consulting offers, and easy problems may be valuable to others.","Readers can explore consulting while keeping their current job instead of making a dramatic leap."],"check_first":"Confirm audience demographics, per-post engagement, and whether they offer brand sponsorship terms.","main_ideas":["Corporate leadership is consulting material, not a career to leave behind","Validate the offer with real buyer conversations before building the brand","Build a bridge while employed instead of making a dramatic leap","Loyalty is not the same as staying stuck","Stop discounting expertise that feels ordinary"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"will-menkhaus","name":"Will Menkhaus","url":"https://b2binfluencer.marketing/creators/will-menkhaus/","markdown_url":"https://b2binfluencer.marketing/creators/will-menkhaus.md","descriptor":"Will Menkhaus shares practical guidance for public water and wastewater owners on progressive design-build procurement, including how to evaluate proposals, shortlist teams, hold proprietary meetings, and plan contracts.","linkedin_followers":502,"linkedin_url":"https://www.linkedin.com/in/williammenkhaus","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/will-menkhaus.webp","topics":[],"audiences":[],"verdict":"Will Menkhaus is most useful for owner-side guidance on progressive design-build procurement for water and wastewater projects.","best_for":"A water utility planning progressive design-build procurement and seeking owner-side advisory or workshop help.","not_for":"Paid high-volume social campaigns for broad awareness, impressions, clicks, or demo signups.","takeaways":["Ask each proposer for a design concept, construction sequencing, and explicit tradeoffs.","Shortlisting can improve proposal effort, but the right number depends on the project.","A design-builder's reputation can depend on closeout and performance after startup."],"check_first":"Ask directly about price, availability, past sessions, utility-owner references, and audience analytics.","main_ideas":["Ask proposals to show how teams think","Use best value to reward performance over time","Shortlist to balance proposal effort and choice","Consider one-on-one meetings—and use them to test the owner’s own process","Start contract work before procurement gets underway"],"partnership_formats":[],"partnership_url":null,"brands":["Design-Build Institute of America","Water Collaborative Delivery Association"],"posts_cited":11,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"neil-mcdonnell","name":"Neil McDonnell","url":"https://b2binfluencer.marketing/creators/neil-mcdonnell/","markdown_url":"https://b2binfluencer.marketing/creators/neil-mcdonnell.md","descriptor":"Neil McDonnell shares practical guidance for government contractors: tracking federal acquisition opportunities, explaining agency priorities, and showing firms how to prepare for work with agencies such as the Army, Air Force, Navy, and U.S. Transportation Command.","linkedin_followers":47838,"linkedin_url":"https://www.linkedin.com/in/neil-mcdonnell","youtube_url":"https://www.youtube.com/channel/UCQJi8PLmFWs39tHazaldwOw","photo_url":"https://b2binfluencer.marketing/assets/avatars/neil-mcdonnell.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Useful for concise federal contracting updates and practical interpretations of agency material for contractors.","best_for":"Government contracting consultancies helping clients pursue U.S. Air Force and Navy opportunities.","not_for":"Commercial software vendors selling to private-sector mid-market buyers with no federal market interest.","takeaways":["Air Force opportunity post lists periods of performance, value ranges, and set-aside status.","Army post explains what PAE and CPE restructuring means for industry relationships.","Navy post turns ten stated technology behaviors into guidance for contractors."],"check_first":"Confirm audience employer type, job function, seniority, and recent results on comparable topics.","main_ideas":["Published agency material is homework, not background reading","When an agency reorganizes, the buying center moves — sell to a capability, not an office","Policy and strategy documents become budgets and contract opportunities","Government customers have stated expectations about how industry should behave","Track opportunities by the fields that decide a bid"],"partnership_formats":[],"partnership_url":null,"brands":["GovCon newsletter"],"posts_cited":19,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"omprakash-karuppanan","name":"Omprakash Karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/","markdown_url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan.md","descriptor":"Omprakash Karuppanan runs ABM execution programs for enterprise SaaS and IT services companies. Karuppanan's work focuses on improving enterprise deal progression, including diagnosing stalled deals, mapping buying committees, and using account signals to guide sales and marketing action. Karuppanan says they run Fuego Systems.","linkedin_followers":15808,"linkedin_url":"https://www.linkedin.com/in/omprakashmarketing","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/omprakash-karuppanan.webp","topics":["artificial-intelligence","sales","account-based-marketing","enterprise-sales","sales-and-marketing-alignment"],"audiences":["b2b-saas"],"verdict":"Omprakash Karuppanan is most useful for making ABM operational in enterprise SaaS and IT services pipeline decisions.","best_for":"Enterprise B2B SaaS or IT services revenue teams wanting faster pipeline and a runnable ABM playbook.","not_for":"Martech vendors selling AI-assisted outbound personalization and top-of-funnel lead generation campaigns.","takeaways":["ABM is a go-to-market rebuild, not a targeting upgrade.","Stalled enterprise deals follow a repeatable seven-signal pattern.","Buying committees, not single contacts, are the unit of enterprise deals."],"check_first":"Confirm whether they offer sponsorship or paid partnership formats before contacting them.","main_ideas":["ABM is a go-to-market rebuild, not a targeting upgrade","The top of the funnel is saturated; the mid-funnel is where AI earns leverage","Stalled enterprise deals follow a repeatable seven-signal pattern","Buying committees, not single contacts, are the unit of enterprise deals","HubSpot and CRM setups fail when they automate activity instead of account signals"],"partnership_formats":[],"partnership_url":null,"brands":["Fuego Systems","HubSpot","Claude"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"heather-schuck","url":"https://b2binfluencer.marketing/creators/heather-schuck/"},{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"},{"id":"jani-vrancsik","url":"https://b2binfluencer.marketing/creators/jani-vrancsik/"}],"engagement":null},{"id":"tara-mcdonagh","name":"Tara McDonagh","url":"https://b2binfluencer.marketing/creators/tara-mcdonagh/","markdown_url":"https://b2binfluencer.marketing/creators/tara-mcdonagh.md","descriptor":"Tara McDonagh advises communications teams on making corporate communications a recognized, strategic business function. McDonagh's writing argues for treating communications as an organization-wide discipline—not just public relations, internal communications, or brand storytelling.","linkedin_followers":20408,"linkedin_url":"https://www.linkedin.com/in/taramurraymcdonagh","youtube_url":"https://www.youtube.com/channel/UCKUBH_zHriKzMcZkro1xW1A","photo_url":"https://b2binfluencer.marketing/assets/avatars/tara-mcdonagh.webp","topics":["leadership"],"audiences":[],"verdict":null,"best_for":null,"not_for":null,"takeaways":[],"check_first":null,"main_ideas":["Corporate communications is the umbrella function, not a branch of PR","“Brand storyteller” titles undersell what corporate communications does","Communications expertise should be assumed, not continually re-earned","The “I get paid too much” problem is a business case, not a status complaint","Internal communications answers to the whole business, not to HR"],"partnership_formats":[],"partnership_url":null,"brands":["Southern New Hampshire University"],"posts_cited":15,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"jennifer-speciale","name":"Jennifer Speciale","url":"https://b2binfluencer.marketing/creators/jennifer-speciale/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-speciale.md","descriptor":"Jennifer Speciale is an executive career coach who helps senior leaders make their experience and leadership potential clear in interviews, promotion discussions, and job searches. Speciale says they spent 20 years building and leading recruiting teams at Amazon, McKinsey, Indeed, and Google.","linkedin_followers":20994,"linkedin_url":"https://www.linkedin.com/in/jenniferspeciale","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-speciale.webp","topics":["leadership","leadership-development","personal-branding"],"audiences":[],"verdict":"Jennifer Speciale is most useful for reaching senior leaders on LinkedIn with coaching content about executive presence, interviews, promotions, and job searches.","best_for":"A leadership development company running a free live executive-presence workshop for senior leaders.","not_for":"Paid always-on HR software sponsorship aimed at enterprise HR and talent-acquisition buyers.","takeaways":["Senior interviews are largely decided in the first few seconds, so introductions matter.","A career story should argue for where you are going, not catalogue where you have been.","A Head of Design sent 63 applications over eight months with a headline that said nothing."],"check_first":"Confirm audience breakdown by job level, function, company size, geography, and recent workshop results.","main_ideas":["Senior interviews are largely decided in the first few seconds","A career story should argue for where you are going, not catalogue where you have been","Reacting well is not a strategy; decide how you want to be perceived","Interview nerves at senior level are a language gap, not a preparation gap","Credibility has to be earned again in a new country or context"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","McKinsey","Indeed","Google"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jason-king","name":"Jason King","url":"https://b2binfluencer.marketing/creators/jason-king/","markdown_url":"https://b2binfluencer.marketing/creators/jason-king.md","descriptor":"Jason King covers social media marketing, explaining platform updates and what they may mean for brands. Their work includes weekly social-platform roundups and commentary on how marketers should interpret organic-content performance, paid media and measurement.","linkedin_followers":23519,"linkedin_url":"https://www.linkedin.com/in/jasonkingx","youtube_url":null,"photo_url":null,"topics":["paid-ads","linkedin-marketing","paid-social"],"audiences":["b2b-marketers"],"verdict":"Most useful for weekly social platform updates and measurement-minded commentary for brand marketers.","best_for":"A B2B social analytics platform co-marketing webinar on platform updates and measurement.","not_for":"Consumer brands seeking short-form video product demos or per-post winner testing.","takeaways":["Organic posts cannot be tested like a controlled experiment because exposure differs.","Platform research and AI claims should get a discount.","There is no single right answer on format, length, or channel."],"check_first":"Ask for recent LinkedIn analytics on roundup posts and comparable webinar results.","main_ideas":["A platform announcement is only half the story; the useful half is what a marketer should do about it","Organic posts can't be tested like a controlled experiment","Research and AI claims from the platforms get a discount","There is no single right answer on format, length, or channel — brands have to settle it themselves"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"ciaran-finn","name":"Ciaran Finn","url":"https://b2binfluencer.marketing/creators/ciaran-finn/","markdown_url":"https://b2binfluencer.marketing/creators/ciaran-finn.md","descriptor":"Ciaran Finn works in DTC e-commerce marketing, sharing advice on profitable paid advertising and building a stronger agency team. The posts cover Meta ads, marketing efficiency, hiring, and agency growth.","linkedin_followers":33500,"linkedin_url":"https://www.linkedin.com/in/ciaran-finn","youtube_url":"https://www.youtube.com/channel/UCHk7REjo3DT7Gfi0EYmIFGA","photo_url":"https://b2binfluencer.marketing/assets/avatars/ciaran-finn.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","dtc-ecommerce","paid-media","agency-growth"],"audiences":["dtc-brands","agency-owners"],"verdict":"They are most useful for DTC e-commerce paid media advice on margins, MER and agency hiring.","best_for":"A B2B campaign targeting DTC founders, agency owners or performance marketers.","not_for":"A consumer sponsorship with a rate card, fixed deliverables and a large lifestyle audience.","takeaways":["MER is total revenue divided by total ad spend, judged against margin and overhead.","Brands at 6, 7 and 8 figures need different paid ad plays.","AI is becoming a discovery channel and creative is becoming the targeting signal."],"check_first":"Confirm LinkedIn follower geography, job function, seniority and any audience survey against your target.","main_ideas":["A marketing efficiency ratio only means something alongside a brand's breakeven numbers","The right ad play depends on the brand's size","AI is becoming a discovery channel, and creative is becoming the targeting signal","Hiring is a growth system, not a vacancy to fill","Agencies fail for a short, repeatable list of reasons"],"partnership_formats":["Co-branded guide or playbook with a specialist partner","Joint live training and conference sessions"],"partnership_url":null,"brands":["Step Labs"],"posts_cited":20,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"adelina-e-chalmers","name":"Adelina E. Chalmers","url":"https://b2binfluencer.marketing/creators/adelina-e-chalmers/","markdown_url":"https://b2binfluencer.marketing/creators/adelina-e-chalmers.md","descriptor":"Adelina E. Chalmers writes and speaks about helping technical leaders connect engineering decisions to business priorities. Her posts focus on executive communication, financial fluency, client trust, and how CTOs and engineers can lead through change, including the effects of AI.","linkedin_followers":17034,"linkedin_url":"https://www.linkedin.com/in/adelinachalmers","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adelina-e-chalmers.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Adelina E. Chalmers is most useful for content or workshops on business fluency and executive presence for technical leaders.","best_for":"A leadership-development firm running a workshop or content series for CTOs and senior engineers.","not_for":"A developer-tools vendor wanting hands-on technical content, code walkthroughs, demos, or benchmark comparisons.","takeaways":["Technical credibility earns the title, but business fluency earns the authority.","AI panic in engineering teams is a leadership problem, not only a technology problem.","Client trust is built deliberately by leadership before it shows up in the numbers."],"check_first":"Ask for recent post analytics and audience demographics covering role, seniority, company size, and region.","main_ideas":["Technical credibility earns the title; business fluency earns the authority","AI panic in engineering teams is a leadership problem, not only a technology problem","Client trust is built deliberately by leadership, before it shows up in the numbers"],"partnership_formats":[],"partnership_url":null,"brands":["Cambridge Design Partnership"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"steve-hunt","url":"https://b2binfluencer.marketing/creators/steve-hunt/"},{"id":"trent-smyth","url":"https://b2binfluencer.marketing/creators/trent-smyth/"},{"id":"shally-steckerl","url":"https://b2binfluencer.marketing/creators/shally-steckerl/"}],"engagement":null},{"id":"gowtham-arivarasan","name":"Gowtham Arivarasan","url":"https://b2binfluencer.marketing/creators/gowtham-arivarasan/","markdown_url":"https://b2binfluencer.marketing/creators/gowtham-arivarasan.md","descriptor":"Gowtham Arivarasan is a product manager who writes about product discovery, AI, and go-to-market strategy. They say they lead product for heddl, a GTM platform for early-stage founders, and have shared work-in-progress on Ask Avi, a WhatsApp assistant for finding information in business files.","linkedin_followers":2998,"linkedin_url":"https://www.linkedin.com/in/gowthamarivarasan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gowtham-arivarasan.webp","topics":["artificial-intelligence","sales","product-management","workflow-automation","go-to-market","enterprise-sales","product-discovery"],"audiences":["product-managers"],"verdict":"They are most useful for framing product and GTM decisions about AI, workflows, and handoffs.","best_for":"This fits B2B SaaS content for product and GTM leads weighing AI roadmap changes.","not_for":"This does not fit direct-response reach campaigns for WhatsApp commerce tools expecting audience conversion.","takeaways":["AI makes handoffs faster, but teams should ask which handoffs should exist at all.","Product discovery should observe user workarounds and define the user journey before choosing AI.","Pitch what buyers cannot easily do themselves, not just the feature list."],"check_first":"Confirm audience demographics, engagement, and sponsored content results before contacting them.","main_ideas":["AI makes handoffs faster — the harder question is which handoffs should exist at all","When anyone can build, the pitch is what buyers cannot easily do themselves","Publishing working notes from an early-stage GTM product","Turning practitioner talks into applied product lessons","Don't fall in love with the format"],"partnership_formats":[],"partnership_url":null,"brands":["heddl","Ask Avi"],"posts_cited":13,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"william-wacker","name":"William Wacker","url":"https://b2binfluencer.marketing/creators/william-wacker/","markdown_url":"https://b2binfluencer.marketing/creators/william-wacker.md","descriptor":"William Wacker writes about mainframe modernization, including vendor pricing pressure, shrinking technical talent pools, and how organizations can sequence change without disrupting critical systems.","linkedin_followers":10155,"linkedin_url":"https://www.linkedin.com/in/bill-wacker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/william-wacker.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Most useful for mainframe modernization thought leadership on vendor pricing, talent gaps, and safe sequencing.","best_for":"Mainframe advisory firms selling assessments and delivery restructuring to CIOs, CTOs, and procurement leads.","not_for":"Sales enablement software seeking recurring short-form video for sales development reps.","takeaways":["Mainframe talent trouble is a strategy failure, not a shortage to endure.","Vendor pricing has become an architecture decision, not a negotiation.","Sequencing beats speed, because production has to keep running."],"check_first":"Confirm whether Composer is part of their mainframe work and ask for audience data.","main_ideas":["Mainframe talent trouble is a strategy failure, not a shortage to endure","Vendor pricing has become an architecture decision, not a negotiation","Read the tells: job ads and filings reveal buying decisions before they are announced","Sequencing beats speed, because production has to keep running","Change how delivery is structured instead of renegotiating rates"],"partnership_formats":[],"partnership_url":null,"brands":["CPT Global","Composer","Broadcom"],"posts_cited":20,"latest_post":"2026-08-14","similar":[],"engagement":null},{"id":"chris-suglia","name":"Chris Suglia","url":"https://b2binfluencer.marketing/creators/chris-suglia/","markdown_url":"https://b2binfluencer.marketing/creators/chris-suglia.md","descriptor":"Chris Suglia shares practical advice on paid media and growth for direct-to-consumer brands, with a focus on Meta ads, campaign structure, creative, and profitable offers.","linkedin_followers":5172,"linkedin_url":"https://www.linkedin.com/in/chris-suglia-%F0%9F%90%99-48435186","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-suglia.webp","topics":["paid-ads","meta-ads","paid-media","creative-strategy"],"audiences":["dtc-brands"],"verdict":"Paid media and growth advice for DTC brands, focused on Meta ads, campaign structure, creative, and offers.","best_for":"DTC growth agencies or multi-SKU skincare and CPG brands needing Meta structure and offer plan.","not_for":"Brands wanting a UGC creator for fixed organic TikTok and whitelisting packages.","takeaways":["Meta account structure follows the product line, not a consolidation rule.","Creative, offer, and brand are the levers, not manual audience segmentation.","Model the offer and product-level unit economics before spending."],"check_first":"Confirm scope, references, and a paid discovery or test sprint before committing.","main_ideas":["Meta account structure follows the product line, not a consolidation rule","Creative, offer, and brand are the levers; manual audience segmentation is not","Model the offer and product-level unit economics before spending","Add channels to fix a named problem, not as a default","Choose creators for paid-media understanding, not follower count"],"partnership_formats":[],"partnership_url":null,"brands":["Pranjal Patel","Passionate Agency","BeeRoll","Breezy Content","CodeCrew","Stella | Growth Intelligence","Revel","DTC & Jelly"],"posts_cited":16,"latest_post":"2026-09-28","similar":[{"id":"josh-henry-hicks","url":"https://b2binfluencer.marketing/creators/josh-henry-hicks/"},{"id":"farah-nyadu","url":"https://b2binfluencer.marketing/creators/farah-nyadu/"}],"engagement":null},{"id":"anthony-vicino","name":"Anthony Vicino","url":"https://b2binfluencer.marketing/creators/anthony-vicino/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-vicino.md","descriptor":"Anthony Vicino is a creator who publishes writing on intentional creativity, focus, and personal growth. Vicino's posts encourage people to consume less, make more, and find fulfillment in the work rather than only in achievement.","linkedin_followers":102694,"linkedin_url":"https://www.linkedin.com/in/anthonyvicino","youtube_url":"https://www.youtube.com/channel/UCpTupIxGdmt3sTpOHjegwxQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-vicino.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for LinkedIn posts on intentional creativity, focus, and fulfillment through creating rather than consuming.","best_for":"Creator education, self-improvement, or productivity campaigns on LinkedIn about intentional creativity and focus.","not_for":"Streaming or subscription campaigns selling frictionless entertainment consumption, fixed packages, rate cards, or tracked conversions.","takeaways":["Fulfillment cannot be consumed; it can only be created.","Achievement does not fill the hole.","Focus comes from clarity, not motivation."],"check_first":"Confirm audience demographics, comparable results, and whether any commercial offer or inquiry route exists.","main_ideas":["Fulfillment is created, not consumed","Achievement does not fill the hole","Focus comes from clarity, not motivation","Boredom and constraints are creative inputs","Identity is the thing you create"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"daniel-kaufman","name":"Daniel Kaufman","url":"https://b2binfluencer.marketing/creators/daniel-kaufman/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-kaufman.md","descriptor":"Daniel Kaufman shares financial guidance for construction and mid-market business owners, focusing on cash flow, job costing, profit margins, and decisions about growth.","linkedin_followers":2370,"linkedin_url":"https://www.linkedin.com/in/daniel-kaufman-cpa-5449bbb","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-kaufman.webp","topics":[],"audiences":[],"verdict":"Daniel Kaufman is most useful for financial guidance to construction and mid-market owners on cash flow, job costing, margins, and growth risks.","best_for":"A construction accounting firm or fractional CFO practice seeking qualified inquiries from owners and finance leads.","not_for":"A consumer or general-business fintech brand wanting broad reach, high impressions, or packaged sponsored placements.","takeaways":["Growth does not repair a weak cash engine; it multiplies the strain.","Run cash flow from a rolling 13-week forecast, not from profit.","Balanced books can still hide money leaking out of profitable jobs."],"check_first":"Confirm whether they accept sponsorships and verify audience job role, seniority, employer, and geography.","main_ideas":["Growth does not repair a weak cash engine; it multiplies the strain","Run cash flow from a rolling 13-week forecast, not from profit","Scaling stalls without all three pillars: clean books, forecasting and disciplined execution","Balanced books can still hide money leaking out of profitable jobs","Contract terms and change-order control decide whether a large job makes money"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":18,"latest_post":"2026-10-07","similar":[{"id":"clay-lundquist","url":"https://b2binfluencer.marketing/creators/clay-lundquist/"},{"id":"grace-lee-ostiguy","url":"https://b2binfluencer.marketing/creators/grace-lee-ostiguy/"},{"id":"david-safeer","url":"https://b2binfluencer.marketing/creators/david-safeer/"}],"engagement":null},{"id":"joshua-johnston","name":"Joshua Johnston","url":"https://b2binfluencer.marketing/creators/joshua-johnston/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-johnston.md","descriptor":"Joshua Johnston writes about growing and running marketing agencies, with a focus on positioning, hiring, delivery capacity, and client concentration. The posts use agency-owner examples to explain practical business decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joshykobyashi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joshua-johnston.webp","topics":["sales"],"audiences":["agency-owners"],"verdict":"Joshua Johnston is most useful for explaining agency operating decisions like positioning, capacity, hiring, and client concentration.","best_for":"Agency operations platforms or staffing partners wanting co-marketing content for agency owners.","not_for":"Enterprise finance buyers, video-first sponsored series, rate cards, or on-camera product demonstrations.","takeaways":["An agency partner grew from $20,000 to $50,000 a month after focusing on pool builders.","Three paying clients were enough to reject a poor-fit vertical.","A sales pause can protect delivery when capacity is full."],"check_first":"Confirm audience composition and any sponsorship terms before contacting them.","main_ideas":["Agency ceilings are positioning problems, not lead-volume problems","Client concentration is a risk you build by accident","Sell only the capacity you actually have","Start with a contractor, on per-project terms","A first hire needs context more than an SOP"],"partnership_formats":[],"partnership_url":null,"brands":["ClickUp","Loom","NVIDIA"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"john-henning","name":"John Henning","url":"https://b2binfluencer.marketing/creators/john-henning/","markdown_url":"https://b2binfluencer.marketing/creators/john-henning.md","descriptor":"John Henning is a franchise developer who writes about building sustainable franchise systems. The posts focus on choosing aligned franchisees, supporting their profitability, and growing at a pace that operations can sustain.","linkedin_followers":7884,"linkedin_url":"https://www.linkedin.com/in/johnhenning77","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-henning.webp","topics":["sales"],"audiences":[],"verdict":"John Henning is most useful for franchise growth workshops on building sustainable systems and franchisee support.","best_for":"A franchisor-side leadership team with 30 to 80 open units planning an expansion push.","not_for":"A paid short-form social takeover with video demos and a reach guarantee.","takeaways":["Rapid expansion without enough support can leave locations underperforming and franchisees dissatisfied.","Franchisee profitability can benefit the whole system through financial education, field coaching, multi-unit paths.","Advisory councils, town halls, and regular check-ins help franchisors listen and build trust."],"check_first":"Confirm whether their audience includes franchisor-side decision makers and ask for comparable format results.","main_ideas":["A bigger pipeline is not the same as healthier growth","Fix the operating system before expanding it","Franchisee success is part of the franchisor’s economic case","Culture and alignment are operating conditions, not slogans"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"megan-murphy-meyer","url":"https://b2binfluencer.marketing/creators/megan-murphy-meyer/"},{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"},{"id":"tom-crowther","url":"https://b2binfluencer.marketing/creators/tom-crowther/"}],"engagement":null},{"id":"olly-hudson","name":"Olly Hudson","url":"https://b2binfluencer.marketing/creators/olly-hudson/","markdown_url":"https://b2binfluencer.marketing/creators/olly-hudson.md","descriptor":"Olly Hudson is a DTC growth agency founder whose work focuses on paid media, creative strategy, and helping ecommerce brands grow.","linkedin_followers":37402,"linkedin_url":"https://www.linkedin.com/in/olly-hudson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/olly-hudson.webp","topics":["ecommerce","paid-ads","agency-operations","creative-strategy","paid-social-advertising","peak-season-planning"],"audiences":[],"verdict":"Most useful for practical paid media, creative strategy, and ecommerce growth frameworks.","best_for":"Scaling ecommerce brands with repeat purchase, strong margin, creative volume needs, and peak season planning.","not_for":"Thin margin brands chasing first-order profit or campaigns wanting priced sponsored placements with audience guarantees.","takeaways":["More ads only help if the ideas behind them are actually different.","Fill the funnel before peak, or buy the audience back at peak prices.","Judge a bid on customer lifetime value, not first-order ROAS."],"check_first":"Confirm rates, deliverables, contact route, scope, lead time, and current availability.","main_ideas":["More ads only help if the ideas behind them are actually different","Fill the funnel before peak, or buy the audience back at peak prices","Judge a bid on what the customer is worth over time, not on the first order","Affiliate programmes fail on three guesses: the rate, the partners, the follow-up","Agencies scale on people and repeatable systems, not individual heroics"],"partnership_formats":["Managed paid-media and creative service","Creative strategy and volume production","Post-click offer and landing page build","Sponsored placement in their own content","Co-marketing through events and podcast appearances"],"partnership_url":null,"brands":["Soar Group","For You","UpPromote","Hambi Media","Comfrt","Brand Partners","D2C Diaries"],"posts_cited":15,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"matt-green","name":"Matt Green","url":"https://b2binfluencer.marketing/creators/matt-green/","markdown_url":"https://b2binfluencer.marketing/creators/matt-green.md","descriptor":"Matt Green shares practical advice on B2B sales, including sales forecasting, customer renewals, objection diagnosis, and helping sales teams tell stronger customer stories.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/matthewcorneliusgreen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-green.webp","topics":["sales","sales-forecasting","sales-compensation"],"audiences":["sales-leaders","sales-managers"],"verdict":"Matt Green is most useful for practical B2B sales advice on renewals, forecasting, objection diagnosis, and customer stories.","best_for":"A B2B SaaS company with sales or customer success teams needing renewals and enablement campaigns.","not_for":"A consumer app or wellness brand seeking high-reach short-form video and direct-response installs.","takeaways":["Give a champion a defense kit a month before the budget discussion.","Tag price objections as budget, value, or risk for 90 days before training.","Turn five customer interviews into short stories about conflict and choices behind a purchase."],"check_first":"Ask Matt Green about format, pricing, production, turnaround, disclosure, approval, and audience evidence.","main_ideas":["Judge deals on buyer evidence, not rep activity","Give a champion a defense kit before the budget conversation","Diagnose price objections before training on them","Turn customer calls into 90-second stories","Sell incentives to your own team"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sana-adnan-zaidi","name":"Sana Adnan Zaidi","url":"https://b2binfluencer.marketing/creators/sana-adnan-zaidi/","markdown_url":"https://b2binfluencer.marketing/creators/sana-adnan-zaidi.md","descriptor":"Sana Adnan Zaidi works in digital marketing, e-commerce analysis and content strategy. Their posts also show hands-on community management, including leading the Karachi Thrift Store Facebook group, and advice on advertising and search visibility.","linkedin_followers":626,"linkedin_url":"https://www.linkedin.com/in/sana-adnan-zaidi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sana-adnan-zaidi.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility","ecommerce-marketing"],"audiences":[],"verdict":"They are most useful for community building and practical advice on e-commerce, ad placement and AI search visibility.","best_for":"A consumer resale, thrift or sustainable-lifestyle marketplace, or a UAE premium retailer with a new e-commerce site.","not_for":"A B2B software company seeking paid sponsorship with guaranteed reach or documented audience metrics.","takeaways":["Karachi Thrift Store grew from under 20,000 members to nearly 100,000.","They chose human interaction over a typical buy-and-sell group feel.","They named controls for an ad beside a shark-attack story: placement exclusions, sensitive-content settings, negative keywords."],"check_first":"Confirm scope, pricing, exclusivity, audience analytics and examples of their own website work.","main_ideas":["Build communities around human interaction, not a web-store feel","Optimize for AI recommendations, not just Google rankings","Treat zero-sum pitching as a liability and collaboration as the growth strategy","Do not leave ad placement entirely to the algorithm"],"partnership_formats":["Karachi Thrift Store community collaboration"],"partnership_url":null,"brands":["Karachi Thrift Store (KTS)","Converge Technologies","Unnamed UAE luxury jewellery company"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"peter-malick","name":"Peter Malick","url":"https://b2binfluencer.marketing/creators/peter-malick/","markdown_url":"https://b2binfluencer.marketing/creators/peter-malick.md","descriptor":"Peter Malick shares and develops practical AI applications for business workflows, including CRM data processing, team research updates, and personalized e-commerce videos.","linkedin_followers":8352,"linkedin_url":"https://www.linkedin.com/in/petermalick","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-malick.webp","topics":["artificial-intelligence","ecommerce","sales"],"audiences":["ecommerce-marketers"],"verdict":"Peter Malick is useful for demonstrating how AI solves specific, repetitive business workflows for operations teams.","best_for":"B2B vendors selling CRM, data, or operations software to mid-market teams.","not_for":"Consumer musical instrument brands or campaigns unrelated to business operations.","takeaways":["They show how to turn thousands of DocuSign PDFs into HubSpot-ready data.","They build Slack assistants to curate AI and RevOps news for teams.","They advise starting with a narrow problem to solve rather than AI everywhere."],"check_first":"Request recent LinkedIn audience demographics and documented evidence of job function.","main_ideas":["Stop asking whether to invest in AI; start asking how","Build the small tool your team actually needs","Start with the documents nobody wants to read","Prompting is now a fast way to build a working website","Start narrow, then let the idea expand"],"partnership_formats":[],"partnership_url":null,"brands":["Jazzbox AI","AWS","Innovative Solutions","InboundAV","HubSpot","OpenClaw","Google AI Studio"],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"},{"id":"lindsey-lopez","url":"https://b2binfluencer.marketing/creators/lindsey-lopez/"},{"id":"larry-kim","url":"https://b2binfluencer.marketing/creators/larry-kim/"}],"engagement":null},{"id":"harry-lewington","name":"Harry Lewington","url":"https://b2binfluencer.marketing/creators/harry-lewington/","markdown_url":"https://b2binfluencer.marketing/creators/harry-lewington.md","descriptor":"Harry Lewington is the founder of LFS, providing fractional finance management for startup and scale-up eCommerce and FMCG brands. The work includes running finance functions and helping founders use financial information to make business decisions.","linkedin_followers":2421,"linkedin_url":"https://www.linkedin.com/in/harry-lewington-lfs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/harry-lewington.webp","topics":["artificial-intelligence","ecommerce","ai-in-finance"],"audiences":["ecommerce-founders"],"verdict":"They are most useful for practical finance advice on cash flow, channel costs and product decisions for eCommerce and FMCG founders.","best_for":"B2B eCommerce or FMCG brands wanting fractional finance support and co-published LinkedIn posts.","not_for":"Finance-software sponsorship campaigns needing rate cards, media kits and reach targets.","takeaways":["Automation will take repetitive finance work, not the founder conversation.","A finance partner's value starts after the numbers are clean.","Comparing a freelancer's fee with a salary is the wrong comparison."],"check_first":"Confirm sponsorship, rates, audience demographics and references before contacting them.","main_ideas":["Automation will take repetitive finance work, not the conversation with the founder","The value of a finance partner starts after the numbers are clean","Comparing a freelancer's fee with a salary is the wrong comparison","Founders should expect a finance provider who is sharp, proactive and accountable, not just someone who files","Retention is the proof of the work, not the client list"],"partnership_formats":[],"partnership_url":null,"brands":["LFS"],"posts_cited":17,"latest_post":"2026-10-09","similar":[{"id":"rhoda-greenham","url":"https://b2binfluencer.marketing/creators/rhoda-greenham/"},{"id":"ann-hooper","url":"https://b2binfluencer.marketing/creators/ann-hooper/"},{"id":"jeff-fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/"}],"engagement":null},{"id":"nicole-pereira","name":"Nicole Pereira","url":"https://b2binfluencer.marketing/creators/nicole-pereira/","markdown_url":"https://b2binfluencer.marketing/creators/nicole-pereira.md","descriptor":"Nicole Pereira is an entrepreneur who builds and acquires businesses in digital marketing, revenue operations (RevOps), marketing technology, and website infrastructure. Their work focuses on connecting marketing systems and technical operations to business revenue.","linkedin_followers":32284,"linkedin_url":"https://www.linkedin.com/in/nicolepereira","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nicole-pereira.webp","topics":["revenue-operations","seo","agency-operations","mergers-and-acquisitions"],"audiences":[],"verdict":"Useful for batch website migration and RevOps advisory work connecting marketing systems to revenue.","best_for":"B2B MarTech consultancy needing migration and RevOps advisory and a discovery call.","not_for":"Consumer brand paid sponsored-content creator campaign with set posts, reach target, rate.","takeaways":["Migrate large website in batches behind proxy instead of one launch night.","Demand generation and revenue operations work only as a pair.","Diligence during asset sale is half deal check, half day-one survival plan."],"check_first":"Confirm partnership format, rates, deliverables, and audience relevance before contacting.","main_ideas":["Migrate a large website in batches instead of on one launch night","Demand generation and revenue operations work only as a pair","Diligence during an asset sale is half deal check, half day-one survival plan","Separate baseline operational hygiene from custom strategy","Acquire to fold teams together, not to stack brands"],"partnership_formats":[],"partnership_url":null,"brands":["Studio Glos, LLC","Radish","Smuves","42Connect"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"abhi-agnihotri","name":"Abhi Agnihotri","url":"https://b2binfluencer.marketing/creators/abhi-agnihotri/","markdown_url":"https://b2binfluencer.marketing/creators/abhi-agnihotri.md","descriptor":"Abhi Agnihotri works on performance marketing and ad technology at AdZeta, focusing on turning predictive customer lifetime value into signals that Google and Meta can use to improve ad bidding.","linkedin_followers":6945,"linkedin_url":"https://www.linkedin.com/in/abhi-agnihotri-adzeta","youtube_url":null,"photo_url":null,"topics":["ecommerce"],"audiences":[],"verdict":"Abhi Agnihotri is most useful for explaining how predictive LTV signals can reach Google and Meta bidding.","best_for":"DTC growth teams or agencies wanting a signal-engineering roadmap to activate predictive LTV in ad bidding.","not_for":"Consumer beauty or lifestyle sponsored posts, product reviews, or short-form video campaigns.","takeaways":["LTV only counts once it reaches the auction.","Google predicts who will convert better than what a customer is worth.","Match rates decide whether value signals arrive at all."],"check_first":"Confirm audience composition, comparable sponsored results, and documented paid formats before contacting them.","main_ideas":["LTV only counts once it reaches the auction","Google predicts who will convert far better than what a customer is worth","iOS14 did not break Meta ads so much as expose what they depended on","Match rates decide whether value signals arrive at all","Activation is a data engineering job, not only a media setting"],"partnership_formats":[],"partnership_url":null,"brands":["AdZeta","Klaviyo"],"posts_cited":17,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"robb-fahrion","name":"Robb Fahrion","url":"https://b2binfluencer.marketing/creators/robb-fahrion/","markdown_url":"https://b2binfluencer.marketing/creators/robb-fahrion.md","descriptor":"Robb Fahrion is a digital marketer who shares how to build lead-generation funnels and sequence website development, content, and paid advertising to support business growth. Fahrion's posts also discuss leadership and growth at Flying V Group.","linkedin_followers":23642,"linkedin_url":"https://www.linkedin.com/in/robbfahrion","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robb-fahrion.webp","topics":["paid-ads","content-marketing","email-marketing","paid-media","lead-generation","agency-operations","conversion-tracking"],"audiences":["b2b-marketers"],"verdict":"They are most useful for sequencing lead-generation funnels, website build, tracking, and paid media before scaling demand.","best_for":"B2B trade brands building gated lead-generation funnels and testing before paid media.","not_for":"Consumer brands wanting sponsored posts judged on impressions and reach only.","takeaways":["The funnel sets the sequence; channels get jobs, not a place on a list.","The website is the engine marketing feeds, so build and test it first.","Paid media tests whether a business can handle demand, not just advertise."],"check_first":"Confirm available partnership formats, audience demographics, and terms before outreach.","main_ideas":["The funnel sets the sequence; channels get jobs, not a place on a list","The website is the engine marketing feeds, so build and test it first","Launch in three phases, with a gate between each","Paid media tests whether a business can handle demand, not just advertise","Wasted ad spend is a first-order number, and it is larger than most advertisers assume"],"partnership_formats":[],"partnership_url":null,"brands":["Flying V Group","TrafficGuard"],"posts_cited":11,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"janet-sifers","name":"Janet Sifers","url":"https://b2binfluencer.marketing/creators/janet-sifers/","markdown_url":"https://b2binfluencer.marketing/creators/janet-sifers.md","descriptor":"Janet Sifers works in B2B SaaS product marketing, writing about positioning products, aligning marketing with sales, and helping customers understand and get value from software.","linkedin_followers":1562,"linkedin_url":"https://www.linkedin.com/in/jwsifers","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/janet-sifers.webp","topics":["sales","sales-enablement","go-to-market","product-marketing","positioning"],"audiences":["sales-leaders","b2b-saas"],"verdict":"They are most useful for B2B SaaS product marketing on positioning, sales alignment, sales enablement, and marketecture.","best_for":"A B2B SaaS company needing product marketing, sales enablement, or a messaging and marketecture workshop.","not_for":"A paid sponsored-content campaign needing a documented sponsorship offer or verified large audience.","takeaways":["Measure product marketing by pipeline, not deliverables produced.","Enablement content goes unused because it answers marketing's questions, not sellers'.","Churn starts with messaging in the first 90 days."],"check_first":"Ask for audience demographics, engagement data, and any sponsorship or partnership terms.","main_ideas":["Measure product marketing by pipeline, not deliverables produced","Enablement content goes unused because it answers marketing's questions, not sellers'","Churn starts with messaging in the first 90 days","A growing portfolio needs one shared narrative framework, not another product story","Moving upmarket only works if the customers who got you there come along"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-09","similar":[{"id":"kerry-macca","url":"https://b2binfluencer.marketing/creators/kerry-macca/"},{"id":"linda-fanaras","url":"https://b2binfluencer.marketing/creators/linda-fanaras/"},{"id":"phill-brougham","url":"https://b2binfluencer.marketing/creators/phill-brougham/"}],"engagement":null},{"id":"mads-pleman-rossau","name":"Mads Pleman Rossau","url":"https://b2binfluencer.marketing/creators/mads-pleman-rossau/","markdown_url":"https://b2binfluencer.marketing/creators/mads-pleman-rossau.md","descriptor":"Mads Pleman Rossau is a co-founder of Manatek Group who writes about practical AI applications, AI safety, and ways to turn technology ideas into buildable products and systems.","linkedin_followers":5276,"linkedin_url":"https://www.linkedin.com/in/mads-pleman-rossau","youtube_url":"https://www.youtube.com/channel/UCSaiHr0vs6IIcd6xjyQNSfg","photo_url":"https://b2binfluencer.marketing/assets/avatars/mads-pleman-rossau.webp","topics":["artificial-intelligence","ai-governance","industrial-automation"],"audiences":[],"verdict":"Mads Pleman Rossau is most useful for practical, evidence-based explanations of applied AI and safety.","best_for":"A technical B2B AI consultancy or campaign needing subject authority on applied AI and safety.","not_for":"Mass-market consumer campaigns, paid reach pushes, or video-led product advocacy.","takeaways":["A safe goal does not make an agent's behaviour safe.","Reward hacking is dangerous because the agent does what it was rewarded for.","Formal risk labels are not the same as documented capability."],"check_first":"Confirm audience analytics, comparable post results, and whether sponsored placement is available.","main_ideas":["A safe goal does not make an agent's behaviour safe","Reward hacking is dangerous because the agent is doing exactly what it was rewarded for","Formal risk labels are not the same as documented capability","AI is already deployed in unglamorous industrial work, before the headline use case","A research process should return sources, dates, and a reason — or nothing"],"partnership_formats":[],"partnership_url":null,"brands":["Manatek Group","OpenAI"],"posts_cited":13,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"ed-offterdinger","name":"Ed Offterdinger","url":"https://b2binfluencer.marketing/creators/ed-offterdinger/","markdown_url":"https://b2binfluencer.marketing/creators/ed-offterdinger.md","descriptor":"Ed Offterdinger coaches CEOs and leadership teams on leadership and people development. Their work through AO People Partners focuses on building workplace cultures where development is part of how a business operates.","linkedin_followers":3408,"linkedin_url":"https://www.linkedin.com/in/ed-offterdinger","youtube_url":null,"photo_url":null,"topics":["leadership","leadership-development","workplace-culture","employee-retention"],"audiences":[],"verdict":"Ed Offterdinger is most useful for co-branded leadership content about conscious culture, feedback, and people development.","best_for":"A leadership development firm seeking a co-branded series for leaders and HR teams.","not_for":"A cybersecurity vendor seeking technical demos, developer pipeline, or product integrated thought leadership.","takeaways":["Development has to become part of how the business runs.","Values are proved by the decisions leaders make.","Direct feedback is part of helping people succeed."],"check_first":"Confirm account analytics, audience composition, sponsorship details, and partnership terms before committing.","main_ideas":["Development has to become part of how the business runs","Values are proved by the decisions leaders make","Direct feedback is part of helping people succeed","Good coaching combines evidence with honest conversation","A capable team matters to business continuity and an eventual sale"],"partnership_formats":[],"partnership_url":null,"brands":["AO People Partners","Arthur Andersen","Blueprint for Wealth"],"posts_cited":12,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"joanna-wallace","name":"Joanna Wallace","url":"https://b2binfluencer.marketing/creators/joanna-wallace/","markdown_url":"https://b2binfluencer.marketing/creators/joanna-wallace.md","descriptor":"Joanna Wallace works in paid media for direct-to-consumer ecommerce, with a focus on creative strategy, video editing, and creator and affiliate partnerships. She also describes doing recruiting work.","linkedin_followers":4585,"linkedin_url":"https://www.linkedin.com/in/joannalynnwallace","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joanna-wallace.webp","topics":["ecommerce","paid-ads","recruiting","creative-testing","paid-media","affiliate-marketing"],"audiences":["dtc-brands"],"verdict":"Joanna Wallace is most useful for paid media, creative strategy, creator testing, and DTC ecommerce measurement advice.","best_for":"DTC ecommerce brands running paid social that want better creator partnerships and new customers.","not_for":"Consumer packaged goods brands seeking consumer reach, scripted creator videos, or blended ROAS targets.","takeaways":["Blended ROAS can look healthy while acquisition weakens; use new-customer CAC and ROAS.","Use affiliate sales as an early signal before scaling creator partnerships with ad spend.","Ask creators for organic-style and direct-response versions instead of over-briefing one flattened style."],"check_first":"Confirm scope, deliverables, pricing, booking terms, and recent sponsored post results.","main_ideas":["Blended ROAS hides whether a brand is acquiring new customers","Use affiliate performance to test creator partnerships","Brief creators loosely and ask for two versions, not one that flattens their style","Paid-media editing is a discipline, not a general editing skill","AI has not replaced the junior paid-media coordinator"],"partnership_formats":["Sponsored LinkedIn posts","Paid-media and creator-program consulting","Affiliate-first creator testing programs","Video editor staffing and recruiting"],"partnership_url":null,"brands":["UpPromote","CreativeRx Consulting","Operators Podcast Growth Summit"],"posts_cited":19,"latest_post":"2026-09-16","similar":[{"id":"jim-schro-n","url":"https://b2binfluencer.marketing/creators/jim-schro-n/"},{"id":"nativ-yanko","url":"https://b2binfluencer.marketing/creators/nativ-yanko/"},{"id":"levi-steede","url":"https://b2binfluencer.marketing/creators/levi-steede/"}],"engagement":null},{"id":"wasiq-khawar","name":"Wasiq Khawar","url":"https://b2binfluencer.marketing/creators/wasiq-khawar/","markdown_url":"https://b2binfluencer.marketing/creators/wasiq-khawar.md","descriptor":"Wasiq Khawar shares practical guidance on Amazon FBA and ecommerce operations, including listing issues, inventory planning, fulfillment, and marketplace technology. Their posts also discuss Walmart and eBay operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/wasiqkhawar","youtube_url":null,"photo_url":null,"topics":["supply-chain","healthcare","inventory-management"],"audiences":[],"verdict":"Wasiq Khawar is most useful for practical Amazon FBA operations guidance on listings, inventory, fulfillment, and marketplace technology.","best_for":"Amazon FBA optimization campaigns for sellers with listing, inventory, or fulfillment problems.","not_for":"Consumer wellness awareness campaigns needing video, lifestyle reach, or broad social audiences.","takeaways":["A late shipment can leave ads paying for clicks that cannot convert.","A client recovered rankings in about ten days after moving stock with Amazon Warehousing and Distribution.","Check variation structure when the Buy Box disappears before cutting price."],"check_first":"Ask for recent audience data and results from comparable Amazon FBA partnerships.","main_ideas":["Fix the listing mechanics before cutting the price","Amazon ranks locally, so inventory placement decides visibility where it matters","Stock stuck in transit is a marketing loss, not just a late restock","The Prime badge is a repairable competitive edge, not a permanent loss","Amazon's own platform changes are an operating requirement, not industry news"],"partnership_formats":[],"partnership_url":null,"brands":["Agency96"],"posts_cited":16,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"stacy-eleczko","name":"Stacy Eleczko","url":"https://b2binfluencer.marketing/creators/stacy-eleczko/","markdown_url":"https://b2binfluencer.marketing/creators/stacy-eleczko.md","descriptor":"Stacy Eleczko is a B2B positioning and messaging strategist. Eleczko researches buyers, competitors, and markets to help businesses explain what makes them a clear choice.","linkedin_followers":8046,"linkedin_url":"https://www.linkedin.com/in/stacyeleczko","youtube_url":"https://www.youtube.com/channel/UC-h9qM8KUUk7c4BWAQ241oA","photo_url":"https://b2binfluencer.marketing/assets/avatars/stacy-eleczko.webp","topics":["content-marketing","content-strategy"],"audiences":["b2b-marketing-teams"],"verdict":"Stacy Eleczko is most useful for turning buyer research into clearer B2B positioning and messaging.","best_for":"B2B SaaS companies needing positioning and messaging built from buyer research.","not_for":"Paid sponsorship, affiliate, or reach-based brand partnership campaigns.","takeaways":["Customers chose a bookkeeping firm because it felt approachable and allowed questions.","The pizza test requires a claimed difference to be true, matter, and available.","After hearing from prospects who did not hire, the close rate went up."],"check_first":"Confirm current client slots, scope, and access to calls and customers.","main_ideas":["A clear reason to be chosen beats a better product","Positioning work starts with buyer research, not wording","The real alternatives include doing nothing, handling it internally, and AI","Industry experience is overrated compared with translation and research","More content can be a bandaid when diagnosis is missing"],"partnership_formats":[],"partnership_url":null,"brands":["Efficient","Authority Magazine","Lee Densmer"],"posts_cited":12,"latest_post":"2026-10-02","similar":[{"id":"sayanta-goswami","url":"https://b2binfluencer.marketing/creators/sayanta-goswami/"},{"id":"kerrie-luginbill","url":"https://b2binfluencer.marketing/creators/kerrie-luginbill/"},{"id":"jason-vana","url":"https://b2binfluencer.marketing/creators/jason-vana/"}],"engagement":null},{"id":"jack-turner","name":"Jack Turner","url":"https://b2binfluencer.marketing/creators/jack-turner/","markdown_url":"https://b2binfluencer.marketing/creators/jack-turner.md","descriptor":"Jack Turner is a fractional ecommerce operator and consultant who helps fashion and streetwear brands improve digital trading, conversion, and agency performance. Turner says the work includes diagnosing ecommerce operations, setting a rolling strategy, and managing agencies and trading decisions.","linkedin_followers":4623,"linkedin_url":"https://www.linkedin.com/in/jackturnerdigital","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jack-turner.webp","topics":["artificial-intelligence","ecommerce","leadership","agentic-commerce","shopify"],"audiences":[],"verdict":"They are most useful for fashion and streetwear brands needing fractional ecommerce leadership to improve conversion, trading, and agency performance.","best_for":"This fits DTC fashion ecommerce brands with plateaued conversion, several agencies, and no senior digital leader.","not_for":"This does not fit paid partnership briefs seeking sponsored posts, product promotion, or creator distribution to consumer audiences.","takeaways":["Turner says an 18-month Kick Game rebuild raised conversion by 366%.","They say conversion is a whole-business health metric, not just a testing program.","They argue agencies work for the agency, so someone must work for the brand."],"check_first":"Confirm proof of delivered results, since the Kick Game outcome is self-reported.","main_ideas":["Conversion rate is a health metric for the whole business, not a department running tests","Agencies work for the agency — someone has to work for the brand","Fractional senior leadership: diagnose fast, then own the trading week to week","The fit is narrow on purpose: founder-led fashion and streetwear brands with no senior digital lead","AI shopping agents make clean product data a commercial priority"],"partnership_formats":[],"partnership_url":null,"brands":["ETTA","Kick Game","JD Sports","Size?","HIP","Oi Polloi","Wellgosh","Drip Moda"],"posts_cited":14,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"gareth-lock","name":"Gareth Lock","url":"https://b2binfluencer.marketing/creators/gareth-lock/","markdown_url":"https://b2binfluencer.marketing/creators/gareth-lock.md","descriptor":"Gareth Lock works in human factors and non-technical skills training. Through The Human Diver, they apply lessons from diving to teamwork, communication and safety in other high-risk settings, using simulations, performance data and structured debriefs.","linkedin_followers":13760,"linkedin_url":"https://www.linkedin.com/in/garethlock","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gareth-lock.webp","topics":[],"audiences":[],"verdict":"Gareth Lock is most useful for simulation-based human factors and non-technical skills training for safety-critical teams.","best_for":"A human factors or safety training company wanting a webinar or simulation workshop.","not_for":"A mass-market online learning brand buying sponsored posts measured on impressions.","takeaways":["Teams run timed simulations with information split across participants, then review data and perspectives.","German firefighters and railway managers saw the point after a debrief and repeat runs.","Training works as part of a capability depending on people, equipment, information, organisation and integration."],"check_first":"Confirm sponsorship policy, audience demographics, and independent evaluations of effectiveness.","main_ideas":["Training works only when the wider system supports it","Make teamwork problems visible through realistic pressure, not technical complexity","Let teams examine evidence and practise again","Use diving as a starting point for learning across fields"],"partnership_formats":[],"partnership_url":null,"brands":["The Human Diver","Human in the System","interpersonalskillsLAB","Royal Air Force","American Academy of Underwater Sciences"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"rachel-healy","name":"Rachel Healy","url":"https://b2binfluencer.marketing/creators/rachel-healy/","markdown_url":"https://b2binfluencer.marketing/creators/rachel-healy.md","descriptor":"Rachel Healy helps consulting firms build sales and business-development capability across their teams, with a focus on reducing reliance on founders, growing client accounts and improving pricing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rachel-healy-854258","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rachel-healy.webp","topics":["sales","startup","sales-coaching","business-development","pricing-strategy","founder-dependency"],"audiences":[],"verdict":"Useful for helping consulting firm leaders build sales, pricing and account capability beyond founders.","best_for":"Consulting firm owners or leaders working on founder dependency, price discipline and team-wide business development.","not_for":"A high-volume sponsored content series seeking documented audience demographics, engagement rates and a media kit.","takeaways":["A 10% discount on 30% of work could cut exit value by £2.1m.","Protected business-development time, shared client relationships and regular pipeline reviews support sales.","Sales training pays off after workshops through routine and coaching."],"check_first":"Ask for recent audience analytics and details of any sponsorship or partnership format.","main_ideas":["Founder dependency later leads to a discount on the firm's sale price","Small price changes can move profit and valuation more than volume growth","Sales becomes a firm-wide system, not a founder's personal skill","Existing clients are the practical starting point for growth","Sales training pays off after the workshop, through routine and coaching"],"partnership_formats":[],"partnership_url":null,"brands":["Equity Sherpa","RAIN Group","McKinsey & Company","Matt Dixon","Business Valuation Discounts and Premiums"],"posts_cited":15,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"fayadh-alenezi","name":"Fayadh Alenezi","url":"https://b2binfluencer.marketing/creators/fayadh-alenezi/","markdown_url":"https://b2binfluencer.marketing/creators/fayadh-alenezi.md","descriptor":"Fayadh Alenezi writes about risk leadership, supply-chain resilience, and strategic decision-making. The posts focus on how leaders can understand interconnected risks, think through cascading consequences, and make better decisions under uncertainty.","linkedin_followers":8537,"linkedin_url":"https://www.linkedin.com/in/fayadh-alenezi-phd-425121205","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fayadh-alenezi.webp","topics":["leadership","supply-chain","supply-chain-resilience"],"audiences":["supply-chain-professionals"],"verdict":"They are most useful for risk advisory or supply chain resilience thought leadership on systemic risk and decision-making.","best_for":"A risk advisory or supply chain resilience firm seeking a speaker or thought-leadership partner.","not_for":"Consumer packaged goods or lifestyle brands seeking mass-reach product promotion and direct-response sales.","takeaways":["A $5M cost reduction can lead to a $30M strategic-position loss 18 months later.","Risk teams should separate knowns from assumptions and pursue root causes, not symptoms.","Supply chains are exposed, not fragile, and disruption arrives in clusters."],"check_first":"Confirm audience job roles, seniority, geography, industry, recent post performance, and paid terms.","main_ideas":["Decisions fail when treated as isolated moves","Risk leaders need judgement and curiosity, not just frameworks","Structured thinking means asking better questions in the right sequence","Supply chains are exposed rather than fragile, and disruption arrives in clusters","Hosting practitioner conversations and writing them up clearly"],"partnership_formats":[],"partnership_url":null,"brands":["Risk Leaders Initiative"],"posts_cited":11,"latest_post":"2026-09-22","similar":[{"id":"sarah-horowitz","url":"https://b2binfluencer.marketing/creators/sarah-horowitz/"},{"id":"christina-trocino","url":"https://b2binfluencer.marketing/creators/christina-trocino/"},{"id":"arungalai-anbarasu","url":"https://b2binfluencer.marketing/creators/arungalai-anbarasu/"}],"engagement":null},{"id":"sean-w","name":"Sean W.","url":"https://b2binfluencer.marketing/creators/sean-w/","markdown_url":"https://b2binfluencer.marketing/creators/sean-w.md","descriptor":"Sean W. is a founder and business adviser who shares practical lessons on pricing, e-commerce operations, and building a sales pipeline through LinkedIn content. Sean also builds SparkVox, a tool for turning calls into LinkedIn content and managing the workflow through CRM follow-up.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/seanweisbrot","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sean-w.webp","topics":["artificial-intelligence","ecommerce","startup","content-marketing","marketing-automation","ecommerce-growth"],"audiences":["ecommerce-brands","b2b-saas-founders"],"verdict":"Most useful for practical talks or advice on pricing, e-commerce operations, and LinkedIn content-led sales pipeline.","best_for":"A B2B SaaS company seeking founder-led sales and content-led pipeline talks or advisory.","not_for":"Mass-market consumer sponsorship campaigns needing fixed deliverables, guaranteed reach, demographics, or a published rate card.","takeaways":["Calling a product SaaS does not make it SaaS; pricing differs for services.","Delegate fulfillment by setting standards, auditing first 20 to 30 shipments, then letting system run.","Sean reports 40% of booked calls sign up for trial; 60% of trials convert."],"check_first":"Ask for supporting analytics and confirm fit with your delivery motion before committing.","main_ideas":["Price the work customers actually receive","Delegate routine operations by managing the risk, not avoiding it","Put useful content before the sales call","Spread business risk, and treat fear as a sign of unfamiliarity","Building can matter more than reaching the finish line"],"partnership_formats":[],"partnership_url":null,"brands":["SparkVox","LinkedIn"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jen-clinehens","name":"Jen Clinehens","url":"https://b2binfluencer.marketing/creators/jen-clinehens/","markdown_url":"https://b2binfluencer.marketing/creators/jen-clinehens.md","descriptor":"Jen Clinehens teaches buyer psychology and marketing, and coaches experienced professionals and businesses on turning their expertise into clear offers, building trust, and attracting clients.","linkedin_followers":8701,"linkedin_url":"https://www.linkedin.com/in/jenclinehens","youtube_url":"https://www.youtube.com/channel/UCgW4qstSe322iZRRd84W8lQ","photo_url":null,"topics":[],"audiences":[],"verdict":"Jen Clinehens is most useful for trust-led B2B content that explains buyer psychology and makes buying decisions easier.","best_for":"A B2B consulting or coaching company with a validated service that needs trust-led content, not a product blast.","not_for":"A brand needing high-volume product campaigns, guaranteed reach, or standard sponsored placements with demographic targeting and direct-response measurement.","takeaways":["Validate an offer before spending time on a website or logo.","Familiar, consistent messaging can help build buyer trust.","Reducing perceived risk or presenting information in smaller steps makes buying easier."],"check_first":"Ask for recent audience geography and demographics, and documented job title or seniority data if needed.","main_ideas":["Sell the offer before you build the business","Trust is a stack of psychological triggers, taught one per post","Make saying yes feel safe and reversible","Repetition, not reinvention, builds familiarity","Cut cognitive load so engaged readers actually buy"],"partnership_formats":[],"partnership_url":null,"brands":["Choice Hacking","Microsoft","McDonald's","Employee to Consultant"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"david-ellis","url":"https://b2binfluencer.marketing/creators/david-ellis/"},{"id":"priyanshu-gautam","url":"https://b2binfluencer.marketing/creators/priyanshu-gautam/"},{"id":"sara-royf","url":"https://b2binfluencer.marketing/creators/sara-royf/"}],"engagement":null},{"id":"bryan-pocock","name":"Bryan Pocock","url":"https://b2binfluencer.marketing/creators/bryan-pocock/","markdown_url":"https://b2binfluencer.marketing/creators/bryan-pocock.md","descriptor":"Bryan Pocock is a COO and CFO who writes about helping growing businesses improve operations and financial leadership, including through fractional executive roles.","linkedin_followers":6306,"linkedin_url":"https://www.linkedin.com/in/bryanpocock","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bryan-pocock.webp","topics":["leadership","startup"],"audiences":[],"verdict":"Useful for explaining fractional COO and CFO work, financial leadership warning signs, and operational fixes for growing businesses.","best_for":"A B2B professional services firm selling fractional operations or finance help to growing companies.","not_for":"Consumer snack or food-shopper sponsorship campaigns that need proven food content or measured audience data.","takeaways":["A fractional executive is a part-time leadership seat; a consultant is hired for a project.","Scope, not title, separates a VP from a C-suite executive.","Five symptoms tell a business its finances have outgrown its finance team."],"check_first":"Confirm availability, fees, client references, engagement duration, and audience data before committing.","main_ideas":["A fractional executive is a part-time seat on the leadership team; a consultant is hired for a project","Scope, not title, separates a VP from a C-suite executive","Five symptoms tell a business its finances have outgrown its finance team","Get the numbers right before building the metrics on top of them","Traction is when operational problems multiply, not when they end"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-08-24","similar":[{"id":"jill-simonds","url":"https://b2binfluencer.marketing/creators/jill-simonds/"},{"id":"rhoda-greenham","url":"https://b2binfluencer.marketing/creators/rhoda-greenham/"},{"id":"jeff-fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/"}],"engagement":null},{"id":"abhijeet-mishra","name":"Abhijeet Mishra","url":"https://b2binfluencer.marketing/creators/abhijeet-mishra/","markdown_url":"https://b2binfluencer.marketing/creators/abhijeet-mishra.md","descriptor":"Abhijeet Mishra writes about B2B commerce and retail technology, including digital portals for food and beverage distributors, ecommerce search, fulfillment, and AI in commerce.","linkedin_followers":7130,"linkedin_url":"https://www.linkedin.com/in/abhijeet-mishra-1699b920","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":[],"verdict":"They explain how B2B distributors and retailers use portals, AI, search, and fulfillment technology.","best_for":"A B2B food and beverage distributor evaluating a unified buyer portal with AI-driven order management.","not_for":"A direct-to-consumer brand wanting a paid sponsored post with published rates and audited audience.","takeaways":["Fragmented data, not missing dashboards, is the B2B problem.","AI belongs inside the portal as a role-by-role assistant.","Digital ordering in food and beverage is a competitive deadline."],"check_first":"Confirm named vendor conflicts and ask for audience data and outcome methodology.","main_ideas":["Fragmented data, not missing dashboards, is the B2B problem","AI belongs inside the portal as a role-by-role assistant","Digital ordering in food and beverage is a competitive deadline","Search is a revenue problem, and implementation is the differentiator","Agentic commerce depends on a structured product catalog"],"partnership_formats":[],"partnership_url":null,"brands":["NULogic","Bloomreach","UPPAbaby","Shopware","FoodLink"],"posts_cited":20,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"michael-abtar","name":"Michael Abtar","url":"https://b2binfluencer.marketing/creators/michael-abtar/","markdown_url":"https://b2binfluencer.marketing/creators/michael-abtar.md","descriptor":"Michael Abtar shares practical educational posts about data privacy, regulatory compliance and cybersecurity, including cross-border data transfers and risks facing financial and pharmaceutical organizations.","linkedin_followers":2168,"linkedin_url":"https://www.linkedin.com/in/mabtar","youtube_url":null,"photo_url":null,"topics":["cybersecurity","healthcare"],"audiences":[],"verdict":"Michael Abtar is most useful for educational LinkedIn posts that turn data privacy and cybersecurity topics into checklists.","best_for":"A B2B cybersecurity training campaign on cross-border data transfer compliance.","not_for":"A consumer-facing identity-theft app campaign on TikTok or Instagram does not fit.","takeaways":["Cross-border data transfers require a sequence of legal and technical decisions.","Privacy regulation is a global patchwork with shared concepts.","Sector threat lists work best when every risk has a matching control."],"check_first":"Confirm audience data, sponsorship terms, deliverable specifications and partnership inquiry route before agreeing on scale and pricing.","main_ideas":["Cross-border data transfers require a sequence of legal and technical decisions","Privacy regulation is a global patchwork with shared concepts","Sector threat lists work best when every risk has a matching control","Pharmaceutical security requires domain-specific controls for research and patient data","Training, documentation and monitoring are recurring controls, not afterthoughts"],"partnership_formats":[],"partnership_url":null,"brands":["IG Smart Ltd"],"posts_cited":16,"latest_post":"2026-06-02","similar":[{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"david-daily","url":"https://b2binfluencer.marketing/creators/david-daily/"},{"id":"z-ali-s","url":"https://b2binfluencer.marketing/creators/z-ali-s/"}],"engagement":null},{"id":"marcel-dybalski","name":"Marcel Dybalski","url":"https://b2binfluencer.marketing/creators/marcel-dybalski/","markdown_url":"https://b2binfluencer.marketing/creators/marcel-dybalski.md","descriptor":"Marcel Dybalski shares practical ideas on data platforms, analytics, DataOps, and data mesh, with a focus on helping teams use data to make better business decisions.","linkedin_followers":34203,"linkedin_url":"https://www.linkedin.com/in/marcel-dybalski","youtube_url":null,"photo_url":null,"topics":["data-quality"],"audiences":[],"verdict":"Marcel Dybalski is most useful for practical data strategy talks on platforms, DataOps, data mesh, and metric limits.","best_for":"A data platform or analytics consultancy wanting a data strategy webinar for data teams.","not_for":"A streaming and ingestion vendor wanting product demos, benchmarks, short videos, and paid trial signups.","takeaways":["A data platform is more than the storage tool; it has seven layers.","Data teams should build for decisions, not dashboard volume.","Reliable data work depends on ownership and repeatable operations."],"check_first":"Confirm audience job function, seniority, company size, geography, and engagement data before spending.","main_ideas":["A data platform is more than the storage tool","Data teams should build for decisions, not dashboard volume","Reliable data work depends on ownership and repeatable operations","A dashboard reflects its inputs; it does not explain every cause"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-11","similar":[{"id":"dhiraj-sharan","url":"https://b2binfluencer.marketing/creators/dhiraj-sharan/"},{"id":"arvind-murali","url":"https://b2binfluencer.marketing/creators/arvind-murali/"},{"id":"christopher-gambill","url":"https://b2binfluencer.marketing/creators/christopher-gambill/"}],"engagement":null},{"id":"vicki-flesher","name":"Vicki Flesher","url":"https://b2binfluencer.marketing/creators/vicki-flesher/","markdown_url":"https://b2binfluencer.marketing/creators/vicki-flesher.md","descriptor":"Vicki Flesher shares practical advice on recruiting, candidate experience, hiring, and employee retention, including ways to structure screening and interviews.","linkedin_followers":968,"linkedin_url":"https://www.linkedin.com/in/vickiflesher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vicki-flesher.webp","topics":["recruiting","candidate-experience","retention"],"audiences":[],"verdict":"Vicki Flesher provides practical advice on improving hiring and retention processes through a systems view.","best_for":"Staffing firms or HR-tech companies seeking thought-leadership content on hiring and retention.","not_for":"They are not suitable for product-led campaigns or direct software comparisons.","takeaways":["A recruiting shortage is often a retention problem in disguise.","Hiring is a system that continues through onboarding and stay interviews.","Candidates evaluate the employer as closely as the employer evaluates them."],"check_first":"Ask Vicki Flesher directly about accepting collaborations and how to scope one.","main_ideas":["A recruiting shortage is often a retention problem in disguise","Candidates evaluate the employer at least as closely as the employer evaluates them","Set the deal-breakers before you look at anyone","Hire for “will do” as strictly as you hire for “can do”","Hiring is a system, and it doesn’t stop at the offer"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"mickey-bowen","name":"Mickey Bowen","url":"https://b2binfluencer.marketing/creators/mickey-bowen/","markdown_url":"https://b2binfluencer.marketing/creators/mickey-bowen.md","descriptor":"Mickey Bowen is Head of Creative at AdConversion, where they lead creative work for B2B advertising, including ads and landing pages. Their posts discuss building creative for full-funnel paid campaigns.","linkedin_followers":1903,"linkedin_url":"https://www.linkedin.com/in/mickeybowen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mickey-bowen.webp","topics":["artificial-intelligence","paid-ads","b2b-marketing","demand-generation","paid-media","performance-marketing"],"audiences":["b2b-saas"],"verdict":"Mickey Bowen is most useful for B2B creative direction and campaign frameworks, not personal creator distribution.","best_for":"A B2B SaaS brand, especially technical or cybersecurity, needing full-funnel paid social or search creative direction fits.","not_for":"This does not fit brands seeking creator-led distribution, personal endorsement, pay-per-post placement, or consumer lifestyle campaigns.","takeaways":["A five-field creative brief covers motion, audience, story, offer, and success metrics.","CREATE and CAPTURE split creative by awareness: introduce a problem or show a path to solution.","B2B buyers encounter a sequence of messages, not just one ad."],"check_first":"Confirm scope and terms through AdConversion, and ask for LinkedIn follower analytics before spending.","main_ideas":["Choose the creative job before making the ad","Give creative teams a brief that makes five decisions","Treat copy and design as one system that works over time","Use AI to speed up the work, but keep human judgment in charge"],"partnership_formats":[],"partnership_url":null,"brands":["AdConversion","Sami","Claude","Cybersecurity Marketing Society"],"posts_cited":15,"latest_post":"2026-09-29","similar":[{"id":"gon-alo-prates","url":"https://b2binfluencer.marketing/creators/gon-alo-prates/"},{"id":"waleed-bin-wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/"}],"engagement":null},{"id":"nancy-taylor","name":"Nancy Taylor","url":"https://b2binfluencer.marketing/creators/nancy-taylor/","markdown_url":"https://b2binfluencer.marketing/creators/nancy-taylor.md","descriptor":"Nancy Taylor focuses on employee benefits and payroll for businesses, especially manufacturers. Taylor’s posts describe reviewing how benefits connect to payroll, with the aim of reducing employer FICA taxes while increasing employees’ take-home pay. Taylor also discusses preventive healthcare and employee retention.","linkedin_followers":1938,"linkedin_url":"https://www.linkedin.com/in/nancyetaylor","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nancy-taylor.webp","topics":["healthcare"],"audiences":[],"verdict":"Most useful for explaining benefits and payroll together to employers, especially manufacturers reducing FICA taxes and raising take-home pay.","best_for":"Brands targeting manufacturers with 30 or more W-2 employees on benefits and payroll.","not_for":"Consumer wellness apps seeking short-form video reach on Instagram or TikTok.","takeaways":["Benefits and payroll should be reviewed together to address employer FICA and employee take-home pay.","A 75-person manufacturer's annual FICA bill was projected to fall from $344,000 to $297,000.","A benefit has little value if employees do not recognize or use it."],"check_first":"Confirm recent LinkedIn reach, follower breakdown, engagement, and examples from manufacturing owners or CFOs.","main_ideas":["Look at benefits and payroll together","More take-home pay can matter as much as a tax saving","A benefit has little value if employees do not recognize or use it","Employee health affects daily operations, not just HR"],"partnership_formats":["No-cost benefits-payroll analysis","Preventive healthcare and benefits design discussion","Manufacturing conference presence"],"partnership_url":null,"brands":["NUME Conference"],"posts_cited":23,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"andrew-stoute","name":"Andrew Stoute","url":"https://b2binfluencer.marketing/creators/andrew-stoute/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-stoute.md","descriptor":"Andrew Stoute hosts Let’s Be Diverse, a podcast about human resources, leadership, and workplace issues for HR leaders, managers, and professionals.","linkedin_followers":21821,"linkedin_url":"https://www.linkedin.com/in/andrew-stoute","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-stoute.webp","topics":["leadership","supply-chain","hr","workplace-culture","supply-chain-management"],"audiences":[],"verdict":"Andrew Stoute hosts an HR and leadership podcast, useful for HR thought leadership with HR leaders and managers.","best_for":"An HR technology vendor seeking thought leadership among HR leaders and managers.","not_for":"A supply-chain risk analytics vendor seeking supply chain or procurement decision makers.","takeaways":["The workplace should be a safe place to succeed and grow.","Confidence and a purposeful voice are built through action, not by having answers.","Episode descriptions credit sponsors by name and tier, including Gold and Bronze labels."],"check_first":"Ask for recent listener or follower demographics by job role, seniority, employer size, and geography.","main_ideas":["The workplace should be a safe place to succeed and grow","Confidence and a purposeful voice are built through action, not by having answers","Difficult business subjects are treated as matters of ethics, not only tactics","Career paths have no single definition of success, and freedom carries responsibility","Marketing should stay focused on the people inside the organization"],"partnership_formats":["Podcast sponsorship (Gold and Bronze tiers)","Sponsor credit in show notes and audio","Guest interview slot","Supporter or cross-promotion mention"],"partnership_url":null,"brands":["DMG Digital","Jo Knight Dutkewich","WolfpackHR","PEOPLEfirst Talent & Retention Consulting","The Wellness Universe Corporate","The Jackie Scully Life Lab","Hello Moxie","Authentic Foundations","AshleyCox.co","Lauren Bencekovich Recruiting Group LLC"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"brittain-ladd","name":"Brittain Ladd","url":"https://b2binfluencer.marketing/creators/brittain-ladd/","markdown_url":"https://b2binfluencer.marketing/creators/brittain-ladd.md","descriptor":"Brittain Ladd writes about logistics, retail, and supply-chain technology, with a focus on automation, fulfillment, and how acquisitions and operational changes could reshape businesses.","linkedin_followers":55625,"linkedin_url":"https://www.linkedin.com/in/brittainladd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brittain-ladd.webp","topics":["artificial-intelligence","supply-chain","industrial-automation","manufacturing-workforce"],"audiences":[],"verdict":"Brittain Ladd is useful for buyer-facing analysis of supply-chain automation, consolidation, and fulfillment strategy.","best_for":"A logistics technology company considering an advisory or co-authored content collaboration.","not_for":"A consumer brand wanting scripted sponsored posts with fixed talking points and positive tone.","takeaways":["Consolidation bets on closing a profit gap, cutting cost, and feeding AI.","Industrial automation is constrained by people, and private equity buys remaining expertise.","Grocery automation should move from central fulfillment to in-store robotic picking."],"check_first":"Ask for rates, deliverable terms, and audience demographics before any paid collaboration.","main_ideas":["Consolidation is a bet on closing a profit gap, cutting cost, and feeding AI","The constraint on industrial automation is people, and private equity is buying the remaining expertise","Grocery automation should move from central fulfillment centers to in-store robotic picking as manual picking hits its limit","Micro-fulfillment is a must-have, but only a few vendors can deliver it at retail scale","Retail acquisitions should start with the operator who can make the deal work"],"partnership_formats":[],"partnership_url":null,"brands":["C.H. Robinson","RXO","Ocado Group","Nash","Starbucks","Chipotle Mexican Grill"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"don-brett","url":"https://b2binfluencer.marketing/creators/don-brett/"},{"id":"guru-hariharan","url":"https://b2binfluencer.marketing/creators/guru-hariharan/"},{"id":"jesse-buckingham","url":"https://b2binfluencer.marketing/creators/jesse-buckingham/"}],"engagement":null},{"id":"ahmad-munawar","name":"Ahmad Munawar","url":"https://b2binfluencer.marketing/creators/ahmad-munawar/","markdown_url":"https://b2binfluencer.marketing/creators/ahmad-munawar.md","descriptor":"Ahmad Munawar helps consultants build and grow their businesses. On the Consulting Mastery podcast, Munawar discusses positioning, finding focus, client acquisition, and how to scale without creating an unsustainable business.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ahmadmunawar","youtube_url":"https://www.youtube.com/channel/UCsmR55V6LkhYaSCmwxL-YHA","photo_url":"https://b2binfluencer.marketing/assets/avatars/ahmad-munawar.webp","topics":["pricing-strategy","positioning"],"audiences":[],"verdict":"Ahmad Munawar is most useful for a consulting-focused workshop on outbound and positioning.","best_for":"A consulting firm wanting to improve client acquisition and positioning.","not_for":"A consumer subscription brand seeking broad awareness and guaranteed conversion from a standard placement.","takeaways":["A year of outbound booked 60 meetings but prospects were unsure why they were there.","The volume game contrasts 1,000 messages for one client with 40 to 50 targeted prospects.","Hiring too early can turn growth into an obligation to chase work."],"check_first":"Confirm audience results, demographics, roles, seniority, and sponsorship terms in writing.","main_ideas":["Owner thinking differs from operating the business","Find the real bottleneck before improving anything","Scaling follows a sequence, not a hiring reflex","Cold outreach fails consultants unless positioning, profile, and published thinking come first","Positioning, not volume, sets the ceiling on outreach"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-30","similar":[{"id":"bill-fotsch","url":"https://b2binfluencer.marketing/creators/bill-fotsch/"},{"id":"steve-wallace","url":"https://b2binfluencer.marketing/creators/steve-wallace/"},{"id":"tom-b","url":"https://b2binfluencer.marketing/creators/tom-b/"}],"engagement":null},{"id":"matt-pumfrey","name":"Matt Pumfrey","url":"https://b2binfluencer.marketing/creators/matt-pumfrey/","markdown_url":"https://b2binfluencer.marketing/creators/matt-pumfrey.md","descriptor":"Matt Pumfrey writes about turning sustainability and climate risks into practical business decisions, especially in procurement. Pumfrey also describes building AI guidance to help procurement teams use relevant supplier and sustainability information in their work.","linkedin_followers":4967,"linkedin_url":"https://www.linkedin.com/in/matt-pumfrey-6143234","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","supply-chain-resilience","scope-3-emissions"],"audiences":[],"verdict":"Matt Pumfrey is most useful for practical content on sustainability, climate risk and AI in procurement decisions.","best_for":"A B2B AI procurement platform seeking thought leadership on sustainability guidance in procurement workflows.","not_for":"Consumer AI prompt training or broad consumer lifestyle campaigns.","takeaways":["Procurement staff should not become prompt engineers; useful AI should fit their workflow.","Climate and supply chain exposure affect insurance costs, investment and operational decisions.","Excess rain then heat and drought pressure farms and food supply reliability."],"check_first":"Ask for audience data on job function, seniority, geography and preferred partnership format.","main_ideas":["AI should disappear into the job, not become another skill","Stop measuring sustainability and start changing decisions","Paying to clean up the mess is not the same as preventing it","Climate change is squeezing food supply from both ends, and the shelves hide it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"oliver-hurrey","url":"https://b2binfluencer.marketing/creators/oliver-hurrey/"},{"id":"bernhard-heinrich","url":"https://b2binfluencer.marketing/creators/bernhard-heinrich/"},{"id":"noah-miller","url":"https://b2binfluencer.marketing/creators/noah-miller/"}],"engagement":null},{"id":"peter-hancock","name":"Peter Hancock","url":"https://b2binfluencer.marketing/creators/peter-hancock/","markdown_url":"https://b2binfluencer.marketing/creators/peter-hancock.md","descriptor":"Peter Hancock is a Colorado staffing and recruiting professional whose work focuses on connecting employers with talent and building workforce pathways, including registered apprenticeships for manufacturing. He also chairs the Arapahoe/Douglas Works! Workforce Development Board.","linkedin_followers":3714,"linkedin_url":"https://www.linkedin.com/in/hancock-peter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-hancock.webp","topics":["recruiting","workforce-development","workplace-culture"],"audiences":[],"verdict":"Peter Hancock is most useful for registered apprenticeship and manufacturing talent pipeline talks in Colorado.","best_for":"Colorado manufacturing, workforce, or apprenticeship groups wanting a speaker on talent pipelines.","not_for":"National software vendors seeking paid product-led campaigns with measured leads and signup codes.","takeaways":["They describe creating a registered U.S. Department of Labor apprenticeship for machining, quality, metal fabrication.","They chair Arapahoe/Douglas Works! Workforce Development Board, connecting employers, educators, and public agencies.","They cite 32 percent of jobs over $25 hourly opening from retirements and exits."],"check_first":"Confirm speaking fee, availability, booking route, and audience demographics before contacting them.","main_ideas":["Apprenticeships are a practical answer to the manufacturing skills gap","The retirement wave is an opportunity to redesign career pathways","Workforce development means convening employers, schools, and public agencies","Manufacturing matters to communities and families, not just output","Advanced industries compete for the same talent, extending the pipeline conversation beyond machining"],"partnership_formats":[],"partnership_url":null,"brands":["Professional Employment Group of Colorado","Arapahoe/Douglas Works!","Rocky Mountain NTMA Tooling & Machining Association","Junior Achievement-Rocky Mountain, Inc.","KUNC","CoorsTek, Inc."],"posts_cited":25,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"vinay-jain","name":"Vinay Jain","url":"https://b2binfluencer.marketing/creators/vinay-jain/","markdown_url":"https://b2binfluencer.marketing/creators/vinay-jain.md","descriptor":"Vinay Jain builds AI marketing agents at Notch, focused on helping direct-to-consumer brands monitor ads, develop creative variations, and manage paid-media work.","linkedin_followers":6396,"linkedin_url":"https://www.linkedin.com/in/vinay-jain-4b961410","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vinay-jain.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","dtc-ecommerce"],"audiences":[],"verdict":"Most useful for deploying AI marketing agents inside a DTC ad account to increase creative volume.","best_for":"Campaigns where the buyer runs its own ad account and wants more creative variations without adding media buyers.","not_for":"Consumer supplement brands seeking sponsored posts to an audience and priced on reach.","takeaways":["A health-and-wellness advertiser's agent tracked competitor ads and generated 441 variations in 90 days.","Reported ROAS for that advertiser rose from 0.78x to 1.26x.","A weekly agent routine reads account data, plans, ships creative, and needs human approval."],"check_first":"Ask for supporting evidence and LinkedIn audience demographics before relying on reported results.","main_ideas":["The hand-built path from competitor research to new creative is too slow to win","Creative volume, not targeting, is the lever that decides a DTC auction","Agents should take the daily grind; people should keep the judgment calls","Two rules for performance marketers: share what helps the ecosystem, and diversify past Meta","Build the team around agents, not around headcount"],"partnership_formats":["Platform partner listings with Meta and HubSpot","AI marketing agent deployment","Competitive creative scan as a low-commitment entry point","Demo booking and direct-message inquiry"],"partnership_url":"https://usenotch.ai","brands":["Notch","Meta","Meta","HubSpot","Scentless"],"posts_cited":15,"latest_post":"2026-10-02","similar":[{"id":"sebastian-novinsek","url":"https://b2binfluencer.marketing/creators/sebastian-novinsek/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"amir-faizan-malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/"}],"engagement":null},{"id":"alexis-austin-litle","name":"Alexis Austin Litle","url":"https://b2binfluencer.marketing/creators/alexis-austin-litle/","markdown_url":"https://b2binfluencer.marketing/creators/alexis-austin-litle.md","descriptor":"Alexis Austin Litle is a law firm owner and legal AI educator who teaches law firms how to use AI for operational work while addressing ethics, confidentiality, and attorney supervision. Litle also says they co-founded legal tech company LexAxiom and run a law firm coaching practice.","linkedin_followers":2179,"linkedin_url":"https://www.linkedin.com/in/alexis-austin-litle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alexis-austin-litle.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for legal AI education connecting ethics, confidentiality, and supervision to practical law firm steps.","best_for":"It fits legal tech, bar association, or legal operations content aimed at law firm owners and attorneys.","not_for":"This does not fit reach-focused or sponsored endorsement campaigns for legal AI vendors or general-purpose AI brands.","takeaways":["An AI agent organized more than 44,000 emails from an untouched inbox.","Zero hallucination is architecturally impossible, so ask vendors for three things.","Storing a file is not the same as AI actively processing it."],"check_first":"Confirm audience size and composition, rates, partnership process, and stance on promoting vendors they criticize.","main_ideas":["The verification duty is the same at $500 a month and $20 a month","Zero hallucination is architecturally impossible, so ask vendors for three things","Storing a file is not the same as processing it","AI's first job in a firm is the repetitive work, not the drafting","Stop writing prompts and change the job you are doing"],"partnership_formats":["Free workshops and a free masterclass as entry points","Paid 12-week cohort, The AI Build Room","CLEs, training sessions, and firm-owner coaching"],"partnership_url":null,"brands":["LexAxiom","Unnamed law firm","The AI Build Room","Anthropic","LexisNexis"],"posts_cited":13,"latest_post":"2026-08-30","similar":[],"engagement":null},{"id":"jon-pielak","name":"Jon Pielak","url":"https://b2binfluencer.marketing/creators/jon-pielak/","markdown_url":"https://b2binfluencer.marketing/creators/jon-pielak.md","descriptor":"Jon Pielak advises private equity and professional services firms on go-to-market strategy and organic growth, including testing commercial changes through GTM Labs.","linkedin_followers":3108,"linkedin_url":"https://www.linkedin.com/in/jpielak","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","b2b-marketing","revenue-operations","go-to-market"],"audiences":["professional-services"],"verdict":"Jon Pielak is most useful for advisory writing on go-to-market and organic growth for private equity and professional services.","best_for":"A private equity operating partner or B2B professional-services firm needing commercial diagnostics and pilot growth plans.","not_for":"Consumer product launches, broad-reach awareness sponsorships, or campaigns needing large audience scale or a published sponsorship menu.","takeaways":["Organic growth compounds private-equity value; acquisitions do not.","Commercial excellence and operational excellence are different.","Professional-services growth stalls because top sellers are busy billing."],"check_first":"Ask for audience-composition data, demographics, per-post reach, and format-performance data before contacting them.","main_ideas":["Organic growth compounds private-equity value; acquisitions don't","Commercial excellence and operational excellence are different","Professional-services growth stalls because top sellers are busy billing","AI changed the buyer's first step — and what consultants sell","Test commercial changes in small pilots before rewiring the firm"],"partnership_formats":[],"partnership_url":null,"brands":["Mavenray","Shore Capital Partners"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"nate-tutas","name":"Nate Tutas","url":"https://b2binfluencer.marketing/creators/nate-tutas/","markdown_url":"https://b2binfluencer.marketing/creators/nate-tutas.md","descriptor":"Nate Tutas works with manufacturing and distribution businesses on adapting to market changes and capturing experienced workers’ practical knowledge before they leave. Tutas’s posts describe the Tribal Knowledge Vault and the Adaptability Index as tools for that work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/natetutas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nate-tutas.webp","topics":["supply-chain","manufacturing-operations"],"audiences":["business-owners"],"verdict":"Nate Tutas is most useful for manufacturing and distribution content on adapting to market change and capturing veteran operational judgment.","best_for":"A campaign aimed at operations leaders facing veteran retirements and lost institutional knowledge.","not_for":"A technical security webinar or gated enterprise demo for CISOs at large manufacturers.","takeaways":["The real risk is slow adaptation, not weak performance.","Retirement is a knowledge-transfer problem before it is a hiring problem.","Documentation is not the same as capturing judgment."],"check_first":"Ask for independent evidence of product results and audience job-title data.","main_ideas":["The real risk is slow adaptation, not weak performance","Retirement is a knowledge-transfer problem before it is a hiring problem","Documentation is not the same as capturing judgment","Knowledge capture is one constraint inside a larger adaptability doctrine"],"partnership_formats":["Live-event coaching for business owners","Launch and onboarding system build","Product-linked knowledge-capture campaign"],"partnership_url":null,"brands":["DAI Success","Russell Brunson's team","Mastermind.com","U.S. Marine Corps"],"posts_cited":22,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"jim-morris","name":"Jim Morris","url":"https://b2binfluencer.marketing/creators/jim-morris/","markdown_url":"https://b2binfluencer.marketing/creators/jim-morris.md","descriptor":"Jim Morris is an entrepreneur and business coach who shares practical advice on prospecting, productivity, energy management, and turning mindset shifts into daily action. Morris also co-hosts Rise & Energize and promotes the IMPACT Effect Accelerator.","linkedin_followers":12530,"linkedin_url":"https://www.linkedin.com/in/realjimmorris","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jim-morris.webp","topics":["sales","healthcare"],"audiences":[],"verdict":"Jim Morris is most useful for practical prospecting, productivity, energy management, and mindset advice turned into daily actions.","best_for":"A B2B coaching, consulting, or professional services brand wanting content or speaker work on practical systems.","not_for":"A consumer brand wanting mass reach short form video for a general audience on a short turnaround.","takeaways":["For a thin pipeline, they suggest a recovery day and two-hour morning prospecting blocks.","For decision fatigue, they recommend tracking decisions for three days and delegating one.","They co-host Rise & Energize and promote the IMPACT Effect Accelerator."],"check_first":"Confirm what 7 Authors of IMPACT is and ask for demographic and per-post engagement data.","main_ideas":["Coach the belief before the execution","Treat prospecting as pipeline insurance, not a post-contract scramble","Protect high-level work by deciding low-level choices in advance","Nashville’s growth is a business case, with named plays","Accountability means becoming the example"],"partnership_formats":["StreamYard promotional discount link"],"partnership_url":null,"brands":["IMPACT Effect","Rise & Energize","7 Authors of IMPACT","7 Minutes of Impact","StreamYard"],"posts_cited":14,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"monica-m-w-russell","name":"Monica M W Russell","url":"https://b2binfluencer.marketing/creators/monica-m-w-russell/","markdown_url":"https://b2binfluencer.marketing/creators/monica-m-w-russell.md","descriptor":"Monica M W Russell is an instructional designer who creates learning experiences and teaches piano. Russell's posts show a practical focus on adapting instruction to learners, using technology when it helps, and learning through hands-on experimentation.","linkedin_followers":554,"linkedin_url":"https://www.linkedin.com/in/monicamwrussell","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for concrete instructional design examples on adapting learning and using AI selectively.","best_for":"A corporate training company workshop on learning design and selective AI use.","not_for":"A paid piano-app campaign promising broad consumer reach and immediate sales.","takeaways":["A student's feigned frozen screen led to games, improvisation, and shorter piano tasks.","They built a Piano Practice Coach and a Storyline game with AI, naming limitations.","Design choices should trace to evidence about people, motivation, learning, and craft."],"check_first":"Confirm availability, audience reach, engagement evidence, and commercial terms directly.","main_ideas":["New tools are judged by whether they solve a real learning problem","Design, not delivery medium, decides whether learners stay engaged","Being bad at something new on purpose is a professional skill","Instruction should help learners coach themselves, then check what actually worked","Design choices should be traceable to evidence about people, motivation, learning, and craft"],"partnership_formats":[],"partnership_url":null,"brands":["Articulate Storyline","Claude","Lovable","Tim Slade"],"posts_cited":12,"latest_post":"2026-08-09","similar":[{"id":"nicole-stephens","url":"https://b2binfluencer.marketing/creators/nicole-stephens/"},{"id":"sue-ly","url":"https://b2binfluencer.marketing/creators/sue-ly/"},{"id":"robbie-christian","url":"https://b2binfluencer.marketing/creators/robbie-christian/"}],"engagement":null},{"id":"robert-l-kay","name":"Robert L. Kay","url":"https://b2binfluencer.marketing/creators/robert-l-kay/","markdown_url":"https://b2binfluencer.marketing/creators/robert-l-kay.md","descriptor":"Robert L. Kay is an engineer and entrepreneur developing Prismal, a rapid-spectrometry venture focused on helping food and supply-chain teams verify product quality. Kay also writes about engineering rigor, technical diligence, and quality culture.","linkedin_followers":1187,"linkedin_url":"https://www.linkedin.com/in/robert-l-kay-a141ba10","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-l-kay.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for specialist thought leadership on engineering rigor, technical diligence, and quality culture.","best_for":"A B2B quality-assurance technology vendor seeking thought leadership on technical diligence and quality culture.","not_for":"A consumer packaged goods brand or general software company seeking broad-reach video or product placement.","takeaways":["Engineers should predict how a design will perform before production and verify predictions.","Kay uses AI but will not trust it without published engineering homework.","Passing an audit is not the same as protecting users."],"check_first":"Confirm LinkedIn analytics, audience breakdowns, and commercial terms before committing budget.","main_ideas":["Predict a design will work before it is built, then prove the prediction","Kay uses AI but will not trust it without published engineering homework","Technical diligence is a different discipline from financial diligence","Profit over ethics is tolerable for hairpins and a catastrophe for life-dependent products","Quality work is unseen discipline and rarely gets the credit it deserves"],"partnership_formats":[],"partnership_url":null,"brands":["Prismal","Elite","360 Systems","Haas"],"posts_cited":13,"latest_post":"2026-09-06","similar":[{"id":"sandeep-nath","url":"https://b2binfluencer.marketing/creators/sandeep-nath/"},{"id":"jesus-morales","url":"https://b2binfluencer.marketing/creators/jesus-morales/"},{"id":"scotty-weeks","url":"https://b2binfluencer.marketing/creators/scotty-weeks/"}],"engagement":null},{"id":"jeff-beacham","name":"Jeff Beacham","url":"https://b2binfluencer.marketing/creators/jeff-beacham/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-beacham.md","descriptor":"Jeff Beacham hosts Insights4Mfg, a podcast featuring conversations about UK manufacturing, technology, and the challenges facing manufacturers. Topics in the reviewed episodes include robotics, cybersecurity, collaboration, and business growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jeffbeacham-manufacturing","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-beacham.webp","topics":["cybersecurity","recruiting","workforce-development","industrial-automation","manufacturing"],"audiences":[],"verdict":"Jeff Beacham hosts a UK manufacturing podcast useful for practical conversations with suppliers and manufacturers.","best_for":"UK robotics or automation suppliers wanting a guest slot or sponsorship reaching small and mid-sized manufacturers.","not_for":"Cybersecurity vendors seeking fixed-fee audited sponsorship with guaranteed delivery to named UK manufacturing IT and OT decision-makers.","takeaways":["New technology is worth adopting only if a smaller manufacturer can afford it and run it.","Judge automation by what happens to the workforce.","Collaboration between manufacturers is a growth strategy, not just goodwill."],"check_first":"Ask for recent audience figures and evidence of listeners' manufacturing roles before choosing a sponsorship or guest slot.","main_ideas":["New technology is worth adopting only if a smaller manufacturer can afford it and run it","Judge automation by what happens to the workforce","Collaboration between manufacturers is a growth strategy, not just goodwill","Design, sustainability and start-ups belong in the same conversation as machinery","Old warnings are worth re-testing, not filing away"],"partnership_formats":["Guest expert episode on Insights4Mfg","Event coverage and exhibitor soundbites","Mention in episode notes or newsletter"],"partnership_url":null,"brands":["Insights4Mfg","Authenica Resourcing","Automate UK","GTMA"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"malte-karstan","name":"Malte Karstan","url":"https://b2binfluencer.marketing/creators/malte-karstan/","markdown_url":"https://b2binfluencer.marketing/creators/malte-karstan.md","descriptor":"Malte Karstan writes LinkedIn explainers about business, migration and consumer markets, using data and visual maps to show what headline comparisons can miss.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/malte-karstan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/malte-karstan.webp","topics":[],"audiences":[],"verdict":"Most useful for explainers that turn headline figures and maps into better questions for business, migration and consumer markets.","best_for":"A European grocery or CPG brand seeking executive explainers on retail models and store-count interpretation.","not_for":"Launch announcements or direct-response footwear posts needing fixed dates, purchase clicks, no data caveats and light approval.","takeaways":["A store count is not a measure of retail power.","A percentage change says nothing until you know the scale behind it.","A company's home country is not where its value is created."],"check_first":"Confirm audience geography, job function, comparable post engagement and written terms.","main_ideas":["A store count is not a measure of retail power","A percentage change says nothing until you know the scale behind it","A company's home country is not where its value is created","Nostalgia is an asset with a running cost","The habit across all of it: give the figure, then name the metric that would answer the question"],"partnership_formats":[],"partnership_url":null,"brands":["World Visualized","vgraphsinsta","Stefan Schwab","International Relations Illustrated"],"posts_cited":13,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"yoganath-v","name":"Yoganath V","url":"https://b2binfluencer.marketing/creators/yoganath-v/","markdown_url":"https://b2binfluencer.marketing/creators/yoganath-v.md","descriptor":"Yoganath V writes about UX design and product strategy, with a focus on helping teams improve SaaS experiences through clearer decisions, simpler onboarding, and design tied to user and business outcomes.","linkedin_followers":12443,"linkedin_url":"https://www.linkedin.com/in/venuyoganath","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yoganath-v.webp","topics":["leadership","ux"],"audiences":["b2b-saas"],"verdict":"Useful for practical UX and product strategy talks or advice on SaaS onboarding, empty states, and decision load.","best_for":"B2B SaaS teams wanting to improve onboarding conversion through talks or advisory help.","not_for":"B2C sponsored campaigns needing reach guarantees, performance reporting, video assets, or published packages.","takeaways":["A dashboard showing No data available gave no guidance or action and users left.","An onboarding flow with 12 fields and visible advanced settings caused hesitation and abandonment.","Feedback should be filtered against user behaviour, product strategy, and a business metric."],"check_first":"Confirm scope, fee, deliverables, recent engagement figures, and evidence for audience roles and seniority.","main_ideas":["The moments before a product is understood decide whether users stay","Every option shown early is a tax on the user's decision","A designer's value is in the decisions they shape, not the screens they deliver","Feedback helps only when it is filtered against behaviour, strategy and a metric","The recurring reframe: users do not fail, the design does"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-06","similar":[{"id":"richard-best","url":"https://b2binfluencer.marketing/creators/richard-best/"},{"id":"shaunak-chattopadhyay","url":"https://b2binfluencer.marketing/creators/shaunak-chattopadhyay/"},{"id":"tk-kader","url":"https://b2binfluencer.marketing/creators/tk-kader/"}],"engagement":null},{"id":"mg-gurbaxani","name":"MG Gurbaxani","url":"https://b2binfluencer.marketing/creators/mg-gurbaxani/","markdown_url":"https://b2binfluencer.marketing/creators/mg-gurbaxani.md","descriptor":"MG Gurbaxani is the founder of Cuvama, writing about value selling and enterprise deal strategy, including how teams build CFO-ready business cases and handle pricing pressure.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mg-gurbaxani","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mg-gurbaxani.webp","topics":["artificial-intelligence"],"audiences":["b2b-saas"],"verdict":"MG Gurbaxani is useful for B2B revenue teams needing CFO-ready value cases and pricing discipline.","best_for":"A B2B SaaS company selling into enterprise accounts for value selling and pricing discipline.","not_for":"Consumer or broad small-business campaigns needing high-volume short-form video and lead metrics.","takeaways":["A business case works when the customer can defend it.","More research does not replace a clear reason to buy.","Hold the price, but find out what the buyer is really asking for."],"check_first":"Ask for documented audience survey results or another source covering professional attributes.","main_ideas":["A business case works when the customer can defend it","More research does not replace a clear reason to buy","Hold the price, but find out what the buyer is really asking for","Choose a value tool by who will maintain it"],"partnership_formats":[],"partnership_url":null,"brands":["Cuvama","mgpricing.com"],"posts_cited":14,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"faith-dowley","name":"Faith Dowley","url":"https://b2binfluencer.marketing/creators/faith-dowley/","markdown_url":"https://b2binfluencer.marketing/creators/faith-dowley.md","descriptor":"Faith Dowley advises B2B companies on paid LinkedIn advertising, including campaign measurement, pipeline attribution, and activating warm audiences.","linkedin_followers":2263,"linkedin_url":"https://www.linkedin.com/in/faithmarx","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/faith-dowley.webp","topics":["sales","paid-ads","b2b-marketing","customer-retention","sales-and-marketing-alignment","b2b-demand-generation"],"audiences":["b2b-marketing-leaders","b2b-sales-leaders"],"verdict":"They are most useful for B2B paid LinkedIn advice on measurement, pipeline attribution, and activating warm audiences.","best_for":"B2B demand teams with CRM data, outbound motion, and a need to connect spend to pipeline.","not_for":"Brands without a repeatable sales motion, reachable CRM, or agreed qualified lead definition.","takeaways":["Paid media accelerates a motion that already works, so test the motion first.","Use the audiences you already own before buying new ones.","A company spent $15,000 over a year but could not say what happened after the click."],"check_first":"Confirm audience demographics, reach, engagement, and campaign outcome data before booking.","main_ideas":["Paid media accelerates a motion that already works, so test the motion first","First prove ROI can be measured—not ROI itself","Use the audiences you already own before buying new ones","Budget cuts start with unanswered questions, not failed campaigns","An ideal-customer match on paper is not necessarily a good account to spend on"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"ana-luiza-paes-ara-jo-das-neves","name":"Ana Luiza Paes Araújo das Neves","url":"https://b2binfluencer.marketing/creators/ana-luiza-paes-ara-jo-das-neves/","markdown_url":"https://b2binfluencer.marketing/creators/ana-luiza-paes-ara-jo-das-neves.md","descriptor":"Ana Luiza Paes Araújo das Neves writes about supply chain work, with a focus on procurement, supplier quality, inventory accuracy and warehouse management. Araújo das Neves's posts connect day-to-day process decisions—such as qualifying suppliers or investigating stock discrepancies—to operational reliability, cost and working capital.","linkedin_followers":4212,"linkedin_url":"https://www.linkedin.com/in/anaaraujopn","youtube_url":null,"photo_url":null,"topics":["supply-chain","operational-excellence","procurement","supply-chain-management","inventory-management"],"audiences":["supply-chain-professionals"],"verdict":"Ana Luiza Paes Araújo das Neves is most useful for practical supply chain commentary on supplier quality, inventory accuracy and warehouse management.","best_for":"A Portuguese-speaking manufacturer seeking supplier quality and inventory accuracy workshop fits.","not_for":"A consumer brand or software vendor needing English video launch and reach proof does not fit.","takeaways":["Supplier quality starts before the purchase order: qualify, specify, measure, treat deviations, develop suppliers.","Inventory accuracy is a reliability problem; system stock can differ from physical stock.","Cutting stock is not automatically efficient; value alone can miss cheap critical items."],"check_first":"Confirm audience details, recent comparable results, and whether they offer sponsorship or contact routes.","main_ideas":["Supplier quality belongs before the purchase order, not in pre-audit season","Inventory accuracy is a reliability problem for the whole company, not a warehouse number","The warehouse is infrastructure the rest of the business depends on","Cutting stock is not automatically efficient","Industry fairs are for finding suppliers, not only for the conference stage"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"yamini-rangan","name":"Yamini Rangan","url":"https://b2binfluencer.marketing/creators/yamini-rangan/","markdown_url":"https://b2binfluencer.marketing/creators/yamini-rangan.md","descriptor":"Yamini Rangan works at HubSpot and writes about applying AI to go-to-market work, including CRM, marketing, sales, and coordinating AI agents.","linkedin_followers":185467,"linkedin_url":"https://www.linkedin.com/in/yaminirangan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yamini-rangan.webp","topics":["artificial-intelligence","ai-adoption","answer-engine-optimization"],"audiences":[],"verdict":"Most useful for explaining AI adoption in go-to-market through HubSpot examples and trust questions.","best_for":"B2B SaaS sales or marketing platform seeking co-created GTM AI webinar series.","not_for":"Developer-tools brand seeking hands-on vibe-coding instruction or vendor-neutral comparison.","takeaways":["AI is only as useful as the data and context underneath it.","Start with a customer problem, not an AI project.","Adding many AI agents is a management problem, not just technical."],"check_first":"Confirm audience composition and commercial terms before committing budget.","main_ideas":["AI is only as useful as the data and context underneath it","Start with a customer problem, not an AI project","Adding many AI agents is a management problem, not just a technical one","Trust in AI goes beyond a privacy policy","Vibe coding is useful, but it is not a platform to run a business on"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","OpenAI"],"posts_cited":13,"latest_post":"2026-10-01","similar":[{"id":"crevan-omalley","url":"https://b2binfluencer.marketing/creators/crevan-omalley/"},{"id":"gabriel-marguglio","url":"https://b2binfluencer.marketing/creators/gabriel-marguglio/"},{"id":"sam-hirbod","url":"https://b2binfluencer.marketing/creators/sam-hirbod/"}],"engagement":null},{"id":"rhoderick-wagner","name":"Rhoderick Wagner","url":"https://b2binfluencer.marketing/creators/rhoderick-wagner/","markdown_url":"https://b2binfluencer.marketing/creators/rhoderick-wagner.md","descriptor":"Rhoderick Wagner is a youth baseball coach who writes about player development, supportive coaching, and protecting young athletes from burnout and excessive specialization.","linkedin_followers":908,"linkedin_url":"https://www.linkedin.com/in/rhoderick-derick-wagner-596384261","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Rhoderick Wagner is most useful for youth sports development advice on specialization, rest, and coaching culture.","best_for":"A youth sports development or injury prevention brand seeking advisory input.","not_for":"Entertainment-led youth baseball projects, recruiting showcases, NIL exposure, or follower-count-driven campaigns.","takeaways":["Wagner cites pediatric guidance: 70% of kids drop out of organized sports by age 13.","They recommend delaying specialization to 15-16 and capping one sport at eight months yearly.","They say winning at 10, 12, or 14 means nothing if kid quits at 15."],"check_first":"Ask for audience demographics, engagement data, and any advisory or coaching-education terms.","main_ideas":["Measure youth programs by development and lasting enjoyment, not early results","Protect young athletes from year-round specialization and overload","Coach with teaching, trust, and accountability rather than fear","Build skill and habits instead of chasing hype or visibility","Keep youth sports about children’s growth, not adult-driven spectacle"],"partnership_formats":[],"partnership_url":null,"brands":["Hastings Thunder"],"posts_cited":12,"latest_post":"2026-09-30","similar":[{"id":"jared-zeidman","url":"https://b2binfluencer.marketing/creators/jared-zeidman/"},{"id":"paul-garwood","url":"https://b2binfluencer.marketing/creators/paul-garwood/"}],"engagement":null},{"id":"andrius-avinas","name":"Andrius Avinas","url":"https://b2binfluencer.marketing/creators/andrius-avinas/","markdown_url":"https://b2binfluencer.marketing/creators/andrius-avinas.md","descriptor":"Andrius Avinas runs Adguns, an agency, and shares practical lessons on sales, business development, and managing agency teams and client relationships.","linkedin_followers":7458,"linkedin_url":"https://www.linkedin.com/in/andrius-avinas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrius-avinas.webp","topics":["artificial-intelligence","sales"],"audiences":["agency-owners"],"verdict":"Andrius Avinas is most useful for practical agency sales, business development, team management, and client relationship lessons.","best_for":"An outbound sales platform sponsoring agency-owner content on referral-to-outbound pipeline building.","not_for":"A campaign promoting the idea that an agency should feel like a family.","takeaways":["Adguns grew about 20% annually on referrals for roughly a decade.","A 2023 slowdown ended referral growth, forcing outreach, CRM, lead tracking, and follow-up.","They say run an agency like a team, not a family."],"check_first":"Ask for commercial terms, sponsorship formats, disclosure practices, and agency-owner audience composition.","main_ideas":["Sales gives agency owners control; referrals take it away","A \"no\" is about timing, not a verdict on the work","Ending a client relationship can be the professional move","Run an agency like a team, not a family","Repeat client work should become reusable systems"],"partnership_formats":[],"partnership_url":null,"brands":["Adguns"],"posts_cited":14,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"michel-dabranches","name":"Michel D'Abranches","url":"https://b2binfluencer.marketing/creators/michel-dabranches/","markdown_url":"https://b2binfluencer.marketing/creators/michel-dabranches.md","descriptor":"Michel D'Abranches works with Monkey Global on working-capital topics, including how companies can improve liquidity across receivables and payables while considering suppliers, treasury teams, and funding options.","linkedin_followers":14544,"linkedin_url":"https://www.linkedin.com/in/michelabranches","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michel-dabranches.webp","topics":["supply-chain"],"audiences":[],"verdict":"Michel D'Abranches is useful for explaining working-capital tradeoffs to finance teams and prompting practical program review discussions.","best_for":"A B2B fintech LinkedIn thought leadership campaign for CFOs and treasury leaders.","not_for":"Consumer lifestyle brand broad-reach Instagram campaigns aimed at general shoppers or sales conversions.","takeaways":["CFOs add and compare rather than swap, so sell the complement first.","Supplier participation is the real test, not the board presentation.","Treasurers know the cost of debt but not cash trapped in their supply chain."],"check_first":"Ask for availability, deliverables, pricing, approval rights, disclosure, and audience performance data.","main_ideas":["CFOs add and compare rather than swap, so sell the complement first","Supplier participation is the real test, not the board presentation","Working capital is now a board-level priority, and legacy single-bank programs may be active but not optimized","Treasurers know the cost of debt but not how much cash is trapped in their supply chain","Use live events, panels, and podcasts to shape and continue the conversation with practitioners"],"partnership_formats":[],"partnership_url":null,"brands":["Monkey Global","EuroFinance","FEI Dallas Chapter (Financial Executives International)","Treasury Whisperer Network Talkcast"],"posts_cited":16,"latest_post":"2026-10-05","similar":[{"id":"heather-crowley","url":"https://b2binfluencer.marketing/creators/heather-crowley/"},{"id":"tom-hoyle","url":"https://b2binfluencer.marketing/creators/tom-hoyle/"},{"id":"stuart-gelb","url":"https://b2binfluencer.marketing/creators/stuart-gelb/"}],"engagement":null},{"id":"irina-maltseva","name":"Irina Maltseva","url":"https://b2binfluencer.marketing/creators/irina-maltseva/","markdown_url":"https://b2binfluencer.marketing/creators/irina-maltseva.md","descriptor":"Irina Maltseva works on SEO and AI search visibility for B2B SaaS companies. Maltseva launched Seen, an AI SEO agency, and describes its work as building visibility through strategy, content, and authority, with pipeline as the measure of success.","linkedin_followers":29355,"linkedin_url":"https://www.linkedin.com/in/irinamaltseva","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/irina-maltseva.webp","topics":["artificial-intelligence","leadership","content-marketing","seo","ai-search-visibility","content-strategy","generative-engine-optimization"],"audiences":["b2b-saas"],"verdict":"Irina Maltseva helps B2B SaaS companies build credible SEO and AI search visibility, measured by pipeline.","best_for":"B2B SaaS brands with in-house content capacity and multi-month retainer budget for SEO and GEO.","not_for":"Consumer or DTC brands wanting a two-week audit, paid search, paid social, or guaranteed placements.","takeaways":["AI search visibility still depends on SEO fundamentals.","Write to be extracted, not to hold attention.","The buyer's real question is in the sales call, not the keyword tool."],"check_first":"Confirm in-house execution capacity and multi-month retainer budget before contacting them.","main_ideas":["AI search visibility still depends on SEO fundamentals","Write to be extracted, not to hold attention","The buyer's real question is in the sales call, not the keyword tool","Manufactured first-hand experience is failing","Placements should come through the founder's network, not cold outreach"],"partnership_formats":["Embedded SEO and AI search visibility retainer","Reciprocal partner content exchanges, sourced through founder introductions"],"partnership_url":null,"brands":["Seen","Aura","LLM Mastery podcast"],"posts_cited":14,"latest_post":"2026-10-02","similar":[{"id":"elena-dyulgerova","url":"https://b2binfluencer.marketing/creators/elena-dyulgerova/"},{"id":"mohsin-nisar-m","url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m/"},{"id":"chandan-senapati","url":"https://b2binfluencer.marketing/creators/chandan-senapati/"}],"engagement":null},{"id":"dan-sorensen","name":"Dan Sorensen","url":"https://b2binfluencer.marketing/creators/dan-sorensen/","markdown_url":"https://b2binfluencer.marketing/creators/dan-sorensen.md","descriptor":"Dan Sorensen works on cybersecurity and AI governance, helping organizations assess risks such as shadow AI, data loss, and incident response.","linkedin_followers":32112,"linkedin_url":"https://www.linkedin.com/in/cisodan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","ai-governance","ai-adoption","data-governance","vulnerability-management","identity-security","incident-response"],"audiences":["security-leaders"],"verdict":"Dan Sorensen is most useful for connecting cybersecurity and AI governance risks to practical operational decisions.","best_for":"A security or AI governance vendor running thought leadership for security and risk leaders.","not_for":"A bottom funnel product launch needing demos, click attribution, or competitive differentiation.","takeaways":["Restricting AI tools does not stop shadow AI; it pushes it to less visible tools.","A password reset may not remove an attacker; secure email and revoke sessions first.","AI ROI failures are organizational, not technological, and depend on workflow and governance redesign."],"check_first":"Ask for rates, sponsorship terms, reach, engagement, and audience demographics before committing.","main_ideas":["Restricting AI tools doesn't stop shadow AI; it pushes it somewhere with less visibility","AI ROI failures are organizational, not technological","A password reset doesn't remove an attacker; speed is the wrong instinct","AI risk mapping stops too early at the model layer","Detection is not protection: mitigation speed and runtime visibility decide outcomes"],"partnership_formats":[],"partnership_url":null,"brands":["Cleanview","XM Cyber"],"posts_cited":14,"latest_post":"2026-08-24","similar":[{"id":"nir-sofer","url":"https://b2binfluencer.marketing/creators/nir-sofer/"},{"id":"patrick-keating","url":"https://b2binfluencer.marketing/creators/patrick-keating/"},{"id":"reilyn-garton","url":"https://b2binfluencer.marketing/creators/reilyn-garton/"}],"engagement":null},{"id":"beth-nash","name":"Beth Nash","url":"https://b2binfluencer.marketing/creators/beth-nash/","markdown_url":"https://b2binfluencer.marketing/creators/beth-nash.md","descriptor":"Beth Nash shares practical B2B marketing advice on SEO and AI search visibility, digital PR, and social retargeting.","linkedin_followers":3065,"linkedin_url":"https://www.linkedin.com/in/bethanienash","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","seo","ai-search-visibility"],"audiences":[],"verdict":"Most useful for practical B2B advice on AI search visibility, digital PR, and social retargeting.","best_for":"B2B SaaS, FinTech, or professional services campaigns needing search visibility and retargeting ideas.","not_for":"Consumer e-commerce flash sales or short-form video ads measured on direct sales.","takeaways":["Ranking well is not enough; AI answers can reduce clicks while leads drop.","Answer CRM-cost questions with numbers up front and structure content for extraction.","Retargeting should respond to actions: guide download to case study, pricing visit to testimonial."],"check_first":"Confirm recent post results, audience demographics, and actual reader makeup.","main_ideas":["Rankings are not visibility: be the source the AI answer quotes","Proof lives off the website: claims cannot be ranked, evidence can","Retargeting should read as a conversation, not the same ad repeated","Translate the principle into what each sector has to do","A short diagnostic beats a long report"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":17,"latest_post":"2026-10-07","similar":[{"id":"aabhas-vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/"},{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"},{"id":"abdul-hadi","url":"https://b2binfluencer.marketing/creators/abdul-hadi/"}],"engagement":null},{"id":"tulsi-kewat","name":"Tulsi Kewat","url":"https://b2binfluencer.marketing/creators/tulsi-kewat/","markdown_url":"https://b2binfluencer.marketing/creators/tulsi-kewat.md","descriptor":"Tulsi Kewat develops direct-response ad creative for e-commerce and D2C brands, using competitor research and customer reviews to shape video scripts and static ads.","linkedin_followers":1285,"linkedin_url":"https://www.linkedin.com/in/tulsi-kewat-5b04833a4","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tulsi-kewat.webp","topics":["paid-ads","meta-ads"],"audiences":[],"verdict":"Tulsi Kewat is most useful for direct-response ad creative for e-commerce and D2C brands.","best_for":"A D2C apparel or home-goods brand with a live Meta account and climbing costs.","not_for":"A B2B software company seeking brand awareness, LinkedIn thought leadership, and full paid media buying.","takeaways":["One and two star reviews can become the opening line for an ad.","An ad should read like a confession, not a commercial.","Study competitors' ad libraries to find the gaps they ignore."],"check_first":"Ask for complete ad executions, campaign data, and review-mining notes before committing.","main_ideas":["The bottleneck is creative speed, not the algorithm","One- and two-star reviews are the best source of creative direction for a campaign","An ad should read like a confession, not a commercial","Plain language is a performance rule, not a style preference","Study competitors' ad libraries to find the gaps they ignore"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"waleed-bin-wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/"},{"id":"terri-holley","url":"https://b2binfluencer.marketing/creators/terri-holley/"},{"id":"sara-rafiq","url":"https://b2binfluencer.marketing/creators/sara-rafiq/"}],"engagement":null},{"id":"phil-atkinson","name":"Phil Atkinson","url":"https://b2binfluencer.marketing/creators/phil-atkinson/","markdown_url":"https://b2binfluencer.marketing/creators/phil-atkinson.md","descriptor":"Phil Atkinson works with businesses to improve operational processes, especially the gaps between existing systems where spreadsheets, paper and manual tasks have become difficult to manage. At Targeted Agency, Phil builds small web applications to address those gaps, while recognizing that sometimes a better spreadsheet or a process change is the right solution.","linkedin_followers":11530,"linkedin_url":"https://www.linkedin.com/in/philipscottatkinson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/phil-atkinson.webp","topics":["digital-transformation","operational-excellence","manufacturing"],"audiences":[],"verdict":"Useful for practical examples of operational gaps between systems and when spreadsheets stop fitting.","best_for":"Manufacturing software brands discussing spreadsheet risk, production scheduling, work in progress or ERP-adjacent tooling.","not_for":"Supplier-assurance or contractor-compliance platforms seeking paid endorsement, guaranteed reach, click targets or conversion pitch.","takeaways":["The headaches live in the gaps between core systems.","Start with how the business works, not with the software.","Ascot Doors production platform connected job records, scheduling, stores, dispatch and documents."],"check_first":"Confirm audience job roles, company sizes, engagement, reach and comparable webinar results before committing budget.","main_ideas":["The headaches live in the gaps between core systems","The spreadsheet is not the villain until it quietly becomes a system","Start with how the business works, not with the software","Small tactical applications, not transformation programmes","The same original problem, with more experience behind it"],"partnership_formats":[],"partnership_url":"https://www.linkedin.com/in/philipscottatkinson","brands":["Targeted Agency","Target Information Systems Limited","Heresafe","Verature","Ascot Doors"],"posts_cited":14,"latest_post":"2026-10-06","similar":[{"id":"stephanie-fels","url":"https://b2binfluencer.marketing/creators/stephanie-fels/"},{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"},{"id":"jay-byam","url":"https://b2binfluencer.marketing/creators/jay-byam/"}],"engagement":null},{"id":"adolphus-okwuchukwu","name":"Adolphus Okwuchukwu","url":"https://b2binfluencer.marketing/creators/adolphus-okwuchukwu/","markdown_url":"https://b2binfluencer.marketing/creators/adolphus-okwuchukwu.md","descriptor":"Adolphus Okwuchukwu is a direct-response creative strategist who works on DTC advertising and full-funnel storytelling. Okwuchukwu's LinkedIn posts describe strategies for testing customer beliefs, using customer pain points in ad copy, and reducing friction between ads and purchases.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/adolphokwy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adolphus-okwuchukwu.webp","topics":["ecommerce","customer-research"],"audiences":["dtc-brands","ecommerce-brands"],"verdict":"Adolphus Okwuchukwu is most useful for DTC ad creative and funnel conversion that tests customer beliefs.","best_for":"DTC supplement brands wanting better creative and funnel conversion, not sponsored placements.","not_for":"B2B SaaS brands seeking documented sponsored LinkedIn placements with media kits and guaranteed reach.","takeaways":["Most ad tests compare wordings within one assumption about why people buy.","Low-rated review phrases can inform hooks, headlines, and subject lines.","A funnel rebuild used a $1 entry offer and follow-on products."],"check_first":"Ask for customer-review source, current creative assumptions, downstream economics, and client-side performance confirmation.","main_ideas":["Most advertising tests compare wordings within a single assumption about why people buy","Customers' words about what failed are more useful than praise","A funnel fails when it demands too many leaps of faith","A strategist's job is the whole creative ecosystem, not a list of ad ideas"],"partnership_formats":[],"partnership_url":null,"brands":["ShineOn","BetterVit","Motion"],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"amir-faizan-malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/"},{"id":"joe-hides","url":"https://b2binfluencer.marketing/creators/joe-hides/"},{"id":"waleed-bin-wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/"}],"engagement":null},{"id":"graham-nicholls","name":"Graham Nicholls","url":"https://b2binfluencer.marketing/creators/graham-nicholls/","markdown_url":"https://b2binfluencer.marketing/creators/graham-nicholls.md","descriptor":"Graham Nicholls creates practical business education for coaches, with a focus on finding clients through multiple channels and building more consistent coaching businesses.","linkedin_followers":59479,"linkedin_url":"https://www.linkedin.com/in/grahamnicholls1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/graham-nicholls.webp","topics":["client-acquisition"],"audiences":[],"verdict":"Graham Nicholls is most useful for practical coaching-business education on predictable client acquisition systems.","best_for":"A coaching-business education company or membership platform wanting a guest expert session for practising coaches.","not_for":"An enterprise B2B software company seeking sponsored product demos for VP Sales or RevOps leaders.","takeaways":["Posts name twelve client acquisition methods and present them as a system.","Credentials alone do not create demand; visibility, positioning, proof and trust do.","Boundaries and energy management belong to the business, not beside it."],"check_first":"Confirm audience composition and recent results for client-acquisition posts before contacting them.","main_ideas":["A coaching business should run several client acquisition routes at once","The harder problem is what happens after a good month","Credentials do not create demand; visibility and trust do","Most coaching business problems are structure problems, not effort problems","Boundaries and energy management belong to the business, not beside it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"mel-goodman","name":"Mel Goodman","url":"https://b2binfluencer.marketing/creators/mel-goodman/","markdown_url":"https://b2binfluencer.marketing/creators/mel-goodman.md","descriptor":"Mel Goodman is the founder of WorkMom Collective, which helps ambitious mothers make career decisions that fit their lives. Goodman draws on experience in tech sales leadership and their own transition from corporate work to entrepreneurship.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/melgoodman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mel-goodman.webp","topics":["leadership","sales","startup","career-transitions"],"audiences":[],"verdict":"Most useful for turning career and parenting tension into practical workshop material for senior mothers.","best_for":"A leadership development program for mothers in senior roles.","not_for":"A six-month paid sponsorship series with tracked sign-ups and audience guarantees.","takeaways":["A senior career peaks during the most demanding years of raising young children.","Stay or leave is almost never the real decision.","Mothers' commitment can be shown through prioritizing few goals and results over hours."],"check_first":"Confirm session length, audience size, pricing, terms, and past outcome data before outreach.","main_ideas":["A senior career peaks during the most demanding years of raising young children","Stay or leave is almost never the real decision","The \"not as committed since she had kids\" claim, answered point by point","There is never a right time — distance from the daily list makes the question audible","Have chutzpah: bold asks open doors, and the same instinct can justify leaving"],"partnership_formats":["Live workshop or community session"],"partnership_url":null,"brands":["Salesforce","WorkMom Collective","Auggie"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"nick-handley","name":"Nick Handley","url":"https://b2binfluencer.marketing/creators/nick-handley/","markdown_url":"https://b2binfluencer.marketing/creators/nick-handley.md","descriptor":"Nick Handley works on digital marketing strategy, measurement and AI, with a focus on performance and ecommerce. Handley also co-hosts Prompted, a podcast about making AI more accessible.","linkedin_followers":5531,"linkedin_url":"https://www.linkedin.com/in/nicholaslukehandley","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","paid-ads","agentic-commerce","ai-in-marketing"],"audiences":["performance-marketers"],"verdict":"Nick Handley is most useful for practical B2B content on AI commerce and measurement.","best_for":"AI commerce platforms or measurement consultancies wanting practitioner-led content for UK ecommerce teams.","not_for":"Mass-reach sponsorships or consumer influencer campaigns with guaranteed impressions and sales attribution.","takeaways":["Attribution alone can undervalue social and other demand-generating channels.","Product feeds are groundwork for shopping inside AI assistants.","AI should clear space for human judgement, not replace it."],"check_first":"Confirm audience and performance data, named deliverables, and commercial terms before committing.","main_ideas":["Attribution alone makes social channels look worse than they are","Product feeds are the groundwork for shopping inside AI assistants","Enthusiasm for AI commerce, doubt about whether shoppers want it","AI should clear space for human judgement, not replace it","Ideas get tested in conversation and at events, not in posts"],"partnership_formats":[],"partnership_url":null,"brands":["Connective3","Prompted"],"posts_cited":18,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"andries-ohneisser","name":"Andries Ohneisser","url":"https://b2binfluencer.marketing/creators/andries-ohneisser/","markdown_url":"https://b2binfluencer.marketing/creators/andries-ohneisser.md","descriptor":"Andries Ohneisser writes about using AI and design systems to create and scale brand visuals, especially product imagery for consumer businesses. Their posts also cover how companies can choose AI models based on cost and task.","linkedin_followers":2014,"linkedin_url":"https://www.linkedin.com/in/andries-ohneisser","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andries-ohneisser.webp","topics":["artificial-intelligence","ecommerce"],"audiences":[],"verdict":"Andries Ohneisser is most useful for thought leadership on AI-assisted product visuals and visual systems for consumer brands.","best_for":"They fit consumer brands needing content on testing product visuals and keeping catalogues consistent.","not_for":"They do not fit campaigns selling a specific AI tool via packaged sponsored post with confirmed reach.","takeaways":["AI can speed production, but creative direction and visual consistency still matter.","A limited palette and strong silhouettes help visuals read quickly.","Retail visuals need consistency from product one to product ten."],"check_first":"Confirm audience demographics and engagement, plus deliverables, rates, disclosure, and usage rights.","main_ideas":["AI removes the production bottleneck, not the creative one","The unit of work is a visual system, not a single asset","When anyone can generate a style, selection becomes the valuable skill","Retail placement is a margin decision, not a finish line","AI models should be procured by task, not chosen by loyalty"],"partnership_formats":[],"partnership_url":null,"brands":["Trippy Pictures","InVideo"],"posts_cited":13,"latest_post":"2026-08-02","similar":[],"engagement":null},{"id":"shree-savaliya","name":"Shree Savaliya","url":"https://b2binfluencer.marketing/creators/shree-savaliya/","markdown_url":"https://b2binfluencer.marketing/creators/shree-savaliya.md","descriptor":"Shree Savaliya is a marketing strategist who helps brands connect content with audience needs and business goals. Their work spans B2B and consumer marketing, including content strategy, brand communication, lead generation, and paid media.","linkedin_followers":1566,"linkedin_url":"https://www.linkedin.com/in/shreesavaliyahere","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shree-savaliya.webp","topics":["artificial-intelligence","b2b-marketing","content-marketing","content-strategy","creator-marketing"],"audiences":["dtc-brands"],"verdict":"Most useful for diagnosing content and message gaps and building repeatable content systems for B2B teams.","best_for":"B2B agencies needing content strategy, message consistency audits, and repeatable systems for mid-market clients.","not_for":"Paid media execution, ad account management, or high-volume reactive short-form content tied to trends.","takeaways":["Active content is not a working pipeline; most B2B brands have a translation problem.","Compare last ten posts with what best customer said on first sales call.","Build content so AI can cite it, buyers can research it, social remembers it."],"check_first":"Confirm right inquiry contact, media kit, audience analytics, and recent B2B post results.","main_ideas":["Brands need a content system, not a posting habit","Active content is not a working pipeline, and most B2B brands have a translation problem","Build content so AI can cite it, buyers can research it, and social remembers it","Moving a creator's audience is a positioning problem, not a targeting change","The category sets the register, but the base of brand communication stays the same"],"partnership_formats":["Content system build and handover","Content-to-pipeline review of existing material","Tailored annual content plan"],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"jade-van-pelt","url":"https://b2binfluencer.marketing/creators/jade-van-pelt/"},{"id":"terri-holley","url":"https://b2binfluencer.marketing/creators/terri-holley/"},{"id":"slavisa-bogdanovic","url":"https://b2binfluencer.marketing/creators/slavisa-bogdanovic/"}],"engagement":null},{"id":"rayyan-abduljawad","name":"Rayyan Abduljawad","url":"https://b2binfluencer.marketing/creators/rayyan-abduljawad/","markdown_url":"https://b2binfluencer.marketing/creators/rayyan-abduljawad.md","descriptor":"Rayyan Abduljawad works on B2B outbound sales and go-to-market systems, including cold-email campaigns, prospect research, and AI-assisted targeting.","linkedin_followers":1042,"linkedin_url":"https://www.linkedin.com/in/rayyanajx","youtube_url":"https://www.youtube.com/channel/UCVrPn_XSPqx8OINVuvk48NQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/rayyan-abduljawad.webp","topics":["sales","b2b-marketing"],"audiences":[],"verdict":"Rayyan Abduljawad is useful for practical B2B outbound systems, cold email, prospect research, and AI-assisted targeting.","best_for":"B2B sales-tooling or outbound-services brands wanting a co-produced campaign asset, not just awareness.","not_for":"Brands needing broad reach, media kits, audience demographics, or standard sponsorship slots.","takeaways":["The offer is usually the problem, not the copy.","Cold email is a production line, not just a channel.","AI-built list in a small M&A market mostly duplicated an advisor's existing relationships."],"check_first":"Confirm audience demographics, engagement, and whether they offer partnership terms or media kits.","main_ideas":["The offer is usually the problem, not the copy","Cold email is a production line, not just a channel","Sort the offer before choosing a tactic","Purposeful research, not GTM over-engineering","Write plainly and split the message by vertical"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nikhil-garg","name":"Nikhil Garg","url":"https://b2binfluencer.marketing/creators/nikhil-garg/","markdown_url":"https://b2binfluencer.marketing/creators/nikhil-garg.md","descriptor":"Nikhil Garg builds software for warranty management and e-commerce. Garg's work includes CodeWarranty, a platform for manufacturers to manage warranty claims and data, and Shopify app development.","linkedin_followers":1055,"linkedin_url":"https://www.linkedin.com/in/nikhilgarg510","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikhil-garg.webp","topics":["ecommerce","sales"],"audiences":[],"verdict":"Nikhil Garg is most useful for explaining warranty operations problems and software approaches for manufacturers and e-commerce brands.","best_for":"A D2C electronics brand wanting a warranty-management audit and claim-automation roadmap.","not_for":"A high-reach lifestyle awareness push for a broad 18 to 34 general audience.","takeaways":["A support worker spends 12 minutes searching Shopify and Amazon Seller Central for missing order details.","Every new sales channel adds growth and removes customer data.","Warranty records are a quality and margin signal, not an archive."],"check_first":"Confirm reach, engagement and audience breakdown; only audience figure is 1,055 LinkedIn followers.","main_ideas":["Warranty work is a labour cost measured in hours, not forms","Every new sales channel adds growth and removes customer data","Warranty records are a quality and margin signal, not an archive","Integration is a strategic requirement, not a feature","Build to the platform's current rules, even when the old way is faster"],"partnership_formats":["CodeWarranty platform deployment","ERP and API integration","Demo or direct conversation"],"partnership_url":null,"brands":["CodeWarranty"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"matthew-turner","name":"Matthew Turner","url":"https://b2binfluencer.marketing/creators/matthew-turner/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-turner.md","descriptor":"Matthew Turner works on marketing operations: building the systems and processes that turn a marketing plan into action. Turner's posts also explore how AI can help teams rethink those systems, not just automate existing tasks.","linkedin_followers":1855,"linkedin_url":"https://www.linkedin.com/in/turndog","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-turner.webp","topics":["artificial-intelligence","leadership","ai-in-marketing","marketing-operations"],"audiences":[],"verdict":"Matthew Turner is most useful for explaining marketing operations and practical AI systems that turn plans into action.","best_for":"A B2B SaaS team needing process clarity, ownership, handoffs, and AI improvement for an agreed go-to-market plan.","not_for":"A launch needing verified buying committee access, guaranteed mass awareness, or scripted product demo endorsement.","takeaways":["Operations is the how behind the what.","AI should reimagine work, not just make old work faster.","Lead with outcome, not a capability list."],"check_first":"Confirm audience roles, performance details, availability, scope, and terms before planning a paid collaboration.","main_ideas":["Operations is the \"how\" behind the \"what\"","AI should reimagine the work, not just make the old work faster","Lead with the outcome, not the capability list","Capture ideas in one place so they get used"],"partnership_formats":[],"partnership_url":null,"brands":["The Vault"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"jared-gibson","url":"https://b2binfluencer.marketing/creators/jared-gibson/"},{"id":"shahzad-khan","url":"https://b2binfluencer.marketing/creators/shahzad-khan/"},{"id":"slavisa-bogdanovic","url":"https://b2binfluencer.marketing/creators/slavisa-bogdanovic/"}],"engagement":null},{"id":"brian-scott","name":"Brian Scott","url":"https://b2binfluencer.marketing/creators/brian-scott/","markdown_url":"https://b2binfluencer.marketing/creators/brian-scott.md","descriptor":"Brian Scott shares cybersecurity guidance for nonprofits, associations, and small businesses through 501CISO. Scott's work includes practical security advice, webinars, and the CyberRisk-365 newsletter.","linkedin_followers":2899,"linkedin_url":"https://www.linkedin.com/in/501ciso","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","incident-response","ransomware"],"audiences":[],"verdict":"Brian Scott is most useful for cybersecurity education aimed at nonprofits, associations, and small businesses without dedicated security teams.","best_for":"A cybersecurity services provider selling vCISO and managed security to nonprofits, associations, and small businesses.","not_for":"A consumer identity protection app seeking video-first paid placements and broad consumer signups.","takeaways":["Nonprofit sector is less prepared than its leaders assume.","Threat statistics should end in a checklist, not a headline.","Webinar survey: 36% did no monthly phishing testing or did not know."],"check_first":"Confirm audience composition, webinar registration and attendance, and newsletter audience data.","main_ideas":["The nonprofit sector is less prepared than its leaders assume","Security stays a cost center when technical risk never reaches leadership in their language","AI changes the conditions, not the fundamentals","Threat statistics should end in a checklist, not a headline","One incident, told minute by minute, lands harder than a trend"],"partnership_formats":[],"partnership_url":null,"brands":["501CISO","Guardz","ASAE","ISSA"],"posts_cited":18,"latest_post":"2026-10-09","similar":[{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"},{"id":"derek-boxdell","url":"https://b2binfluencer.marketing/creators/derek-boxdell/"},{"id":"giulio-coraggio","url":"https://b2binfluencer.marketing/creators/giulio-coraggio/"}],"engagement":null},{"id":"clive-william-kreft","name":"Clive William Kreft","url":"https://b2binfluencer.marketing/creators/clive-william-kreft/","markdown_url":"https://b2binfluencer.marketing/creators/clive-william-kreft.md","descriptor":"Clive William Kreft writes about preparing founder-led SaaS, MSP, and agency businesses for a sale, including buyer fit, recurring-revenue quality, employee retention, confidentiality, and due diligence. Kreft says they moved from real-estate private-capital brokering into business acquisition and deal brokering.","linkedin_followers":932,"linkedin_url":"https://www.linkedin.com/in/clive-william-kreft-887120197","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/clive-william-kreft.webp","topics":["startup","employee-retention","mergers-and-acquisitions"],"audiences":["agency-owners"],"verdict":"Most useful for founder-focused LinkedIn posts on exit readiness and buyer due diligence.","best_for":"A due-diligence or M&A advisory software brand targeting SaaS, MSP, and agency owners.","not_for":"A private-capital or real-estate investor education brand aimed at real-estate investors or private money brokers.","takeaways":["Two $3 million revenue businesses can differ by contract terms, renewals, churn, diversity, switching costs.","Losing key staff can weaken customer relationships, delivery, and institutional knowledge.","Different buyers may see different value in the same team, technology, or customer base."],"check_first":"Ask about availability, terms, rates, and recent audience results before budgeting.","main_ideas":["Recurring revenue is only worth what its durability supports","Different buyers see different sources of value in the same company","Employees are part of what a buyer is paying for","Confidentiality in a sale is about sequencing, not secrecy","Selling becomes a second full-time job, so protect performance structurally"],"partnership_formats":[],"partnership_url":null,"brands":["Mercays Capital"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"heather-v","url":"https://b2binfluencer.marketing/creators/heather-v/"},{"id":"daniel-foley","url":"https://b2binfluencer.marketing/creators/daniel-foley/"},{"id":"deva-i-j","url":"https://b2binfluencer.marketing/creators/deva-i-j/"}],"engagement":null},{"id":"nishant-walchale","name":"Nishant Walchale","url":"https://b2binfluencer.marketing/creators/nishant-walchale/","markdown_url":"https://b2binfluencer.marketing/creators/nishant-walchale.md","descriptor":"Nishant Walchale writes about performance marketing, paid advertising, and the data systems behind better campaign results. Walchale's posts explain how brands can improve ad performance with stronger first-party data and conversion signals, including for health and wellness advertising.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nishant-walchale","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nishant-walchale.webp","topics":["artificial-intelligence","sales","paid-ads","healthcare","meta-ads","google-ads"],"audiences":["ecommerce-brands","performance-marketers","b2b-sales-teams"],"verdict":"Nishant Walchale is most useful for grounded explanations of paid ad data, conversion signals, and first-party data systems.","best_for":"A performance marketing agency pitching a paid social and first-party data audit for health and wellness brands.","not_for":"A consumer beauty or wellness brand seeking sponsored short-form video, affiliate promotion, or entertainment-led awareness.","takeaways":["Meta optimized toward women shoppers while men's shoe inventory piled up; purchase events lacked product-category detail.","Send category-level signals through the Conversions API to teach Meta which products to chase.","Health and wellness accounts degrade when condition-related data reaches Meta through events, forms, CRM, server-side tracking."],"check_first":"Ask for comparable health and wellness campaign results and a direct service contact.","main_ideas":["Ad performance follows conversion-signal quality, not the creative","Health and wellness ad problems are data-flow problems","Treat new platform AI features as conditional, not automatic","Consolidate the marketing stack before adding to it","AI in sales should absorb repetitive work, not replace conversations"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Google Ads","Shopify","OpenAI"],"posts_cited":17,"latest_post":"2026-10-09","similar":[{"id":"samuel-adeitan","url":"https://b2binfluencer.marketing/creators/samuel-adeitan/"},{"id":"bivas-kumar-roy","url":"https://b2binfluencer.marketing/creators/bivas-kumar-roy/"},{"id":"reeto-m","url":"https://b2binfluencer.marketing/creators/reeto-m/"}],"engagement":null},{"id":"william-hadala","name":"William Hadala","url":"https://b2binfluencer.marketing/creators/william-hadala/","markdown_url":"https://b2binfluencer.marketing/creators/william-hadala.md","descriptor":"William Hadala discusses battery technology, U.S. manufacturing and supply chains, and the infrastructure needs of AI. Their posts also describe representing American Lithium Energy and partnering with MagniX on aircraft powertrains.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/williammichael","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/william-hadala.webp","topics":["artificial-intelligence","leadership","supply-chain"],"audiences":[],"verdict":"William Hadala is most useful for technical explanation of battery chemistry, supply chains, manufacturing scale, and AI infrastructure.","best_for":"Sodium-ion, battery-materials, or energy-infrastructure brands wanting technical thought leadership and advisory framing.","not_for":"Consumer-facing brands needing verified audience demographics, engagement rates, media kits, or rate cards.","takeaways":["Sodium-ion batteries offer lower raw-material costs, remove cobalt and nickel, and reuse existing manufacturing lines.","Production capability and supply-chain control, not mineral scarcity, are the binding constraints.","Search existing patents and SBIR work before issuing a solicitation, and name a specific use case."],"check_first":"Confirm recent post-level results, audience demographics, and any media kit or rate card.","main_ideas":["Judge battery chemistry on cost and materials, not just performance","Production capability and supply-chain control—not mineral scarcity—are the binding constraints","AI computing needs a physical energy plan—and batteries are part of it","Search what already exists before issuing a solicitation, and name the specific use case","Battery materials can address defense needs"],"partnership_formats":[],"partnership_url":null,"brands":["American Lithium Energy","MagniX","The Watt Hour"],"posts_cited":16,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"koby-g","name":"Koby G.","url":"https://b2binfluencer.marketing/creators/koby-g/","markdown_url":"https://b2binfluencer.marketing/creators/koby-g.md","descriptor":"Koby G. writes about operating-model architecture and how organizations can reshape decision-making, accountability, and resource allocation to improve transformation results. The posts apply these ideas across technology, financial services, healthcare, manufacturing, and retail.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kobymglass","youtube_url":null,"photo_url":null,"topics":["healthcare"],"audiences":[],"verdict":"Koby G. is most useful for operating-model architecture thought leadership on transformation decision rights and practical first moves.","best_for":"A B2B consulting or transformation advisory firm seeking a named practitioner voice on operating-model architecture.","not_for":"Paid sponsored placement for software vendors or agencies needing priced creator packages and verified audience data.","takeaways":["Transformation failures are operating-model failures, not strategy or effort failures.","Customer outcomes should outrank internal metrics, and evidence should beat opinion.","Name a customer outcome, assign one owner, set a 72-hour decision clock, stop a competing priority."],"check_first":"Confirm audience composition, reach data, and whether any paid creator package exists.","main_ideas":["Transformation failures are operating-model failures, not strategy or effort failures","Customer outcomes should outrank internal metrics","Adapt the operating model to the sector’s constraints rather than copying a universal blueprint","Integration beats optimization: design the handoffs","Evidence beats opinion: one owner, one evidence standard, one deadline"],"partnership_formats":[],"partnership_url":null,"brands":["IDEA Consulting Experts, Inc."],"posts_cited":12,"latest_post":"2026-08-05","similar":[],"engagement":null},{"id":"todd-vahlsing","name":"Todd Vahlsing","url":"https://b2binfluencer.marketing/creators/todd-vahlsing/","markdown_url":"https://b2binfluencer.marketing/creators/todd-vahlsing.md","descriptor":"Todd Vahlsing writes about restaurant technology adoption, enterprise sales, and account management in franchise systems, drawing on experience on both the restaurant-operator and technology sides.","linkedin_followers":3076,"linkedin_url":"https://www.linkedin.com/in/todd-vahlsing","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","enterprise-sales"],"audiences":[],"verdict":"Todd Vahlsing is most useful for restaurant technology vendors needing thought leadership on adoption, enterprise sales, and franchise account management.","best_for":"Restaurant technology companies seeking thought leadership or advisory on adoption and enterprise sales strategy.","not_for":"Consumer foot traffic or franchisee recruitment campaigns measured by reach, clicks, and conversions.","takeaways":["Technology succeeds when it fits real restaurant operations, not when its demo looks impressive.","Past scheduling tools, software updates, and lab-tested hardware can falter during a dinner rush.","Enterprise sales can take years, and corporate approval is only the beginning."],"check_first":"Ask about scope, deliverables, disclosure, fees, audience demographics, and any commercial relationship.","main_ideas":["Technology has to work in the restaurant, not just in a demo","The operator’s numbers and daily constraints decide whether technology sticks","Enterprise diligence can create a new risk when technology changes quickly","Approval gets a vendor considered; execution earns expansion","Franchise account management is stewardship across an ecosystem"],"partnership_formats":[],"partnership_url":null,"brands":["BridgePointOps"],"posts_cited":12,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"brenda-s","name":"Brenda S.","url":"https://b2binfluencer.marketing/creators/brenda-s/","markdown_url":"https://b2binfluencer.marketing/creators/brenda-s.md","descriptor":"Brenda Sillas is a healthcare leader whose work spans care experience, onboarding, workforce engagement, executive communications, and operations. Sillas says they bring experience in health, business, and leadership together to help organizations move from strategy to action.","linkedin_followers":5501,"linkedin_url":"https://www.linkedin.com/in/brendasillas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brenda-s.webp","topics":["leadership","healthcare","career-development"],"audiences":[],"verdict":"Most useful for keynotes and workshops on restoring agency, transformation, and healthcare leadership.","best_for":"Healthcare leadership development company planning a keynote or workshop on agency and transformation.","not_for":"Consumer wellness app subscription launch wanting sponsored short videos and purchase intent data.","takeaways":["Organizations may have an agency problem, not just an accountability problem.","A town hall for more than 1,700 employees across 10 agencies took under 45 days.","Transformation brings people, experience, strategy, storytelling, and operations together."],"check_first":"Confirm whether they accept paid partnerships and ask for rates, deliverables, and audience analytics.","main_ideas":["The problem is agency, not accountability","Transformation is a communication and experience problem, not only a strategy one","Introduce healthcare careers earlier and describe them more widely","Range beats staying in one lane","Careers are built through three particular kinds of relationship"],"partnership_formats":[],"partnership_url":null,"brands":["Kaiser Permanente","Rich Letters"],"posts_cited":18,"latest_post":"2026-10-05","similar":[{"id":"chris-johnson","url":"https://b2binfluencer.marketing/creators/chris-johnson/"},{"id":"geoff-vercauteren","url":"https://b2binfluencer.marketing/creators/geoff-vercauteren/"},{"id":"nikki-festa-obrien","url":"https://b2binfluencer.marketing/creators/nikki-festa-obrien/"}],"engagement":null},{"id":"patrick-pretorius","name":"Patrick Pretorius","url":"https://b2binfluencer.marketing/creators/patrick-pretorius/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-pretorius.md","descriptor":"Patrick Pretorius writes about freight procurement and market benchmarking, explaining how freight rates, lane contracts, and logistics technology affect shipper decisions.","linkedin_followers":2952,"linkedin_url":"https://www.linkedin.com/in/patrickpretorius","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-pretorius.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Most useful for freight procurement and market benchmarking content for shipper-side teams.","best_for":"Freight-benchmarking or procurement-software brands needing recurring shipper-side thought leadership.","not_for":"Asset-based truckload carrier driver recruitment campaigns judged on reach and applications.","takeaways":["Lane contracts can be sorted into fixed-rate-worthy, index-worthy, and not worth hedging.","An 80:20 primary-and-backup award may not help when the whole market moves.","A weekly rate read checks whether the same cities led in earlier periods."],"check_first":"Confirm audience measurement, sponsor policy, format, disclosure, rate card, and competing vendor conflict.","main_ideas":["Choose freight contract terms lane by lane, not by default","Measure freight costs against the market, not just your own history","A repeatable weekly rate read: find cities that decouple from their state","In freight AI, the advantage lies in the data and the human decision, not the model","From seeing the problem to acting on it"],"partnership_formats":[],"partnership_url":null,"brands":["DAT"],"posts_cited":11,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"karyl-morris","name":"Karyl Morris","url":"https://b2binfluencer.marketing/creators/karyl-morris/","markdown_url":"https://b2binfluencer.marketing/creators/karyl-morris.md","descriptor":"Karyl Morris works with client-facing leaders and teams on personal brand positioning, messaging, and visibility. Their work includes preparing professionals to make stronger connections before, during, and after conferences, and helping leaders represent their companies while building their own authority.","linkedin_followers":7187,"linkedin_url":"https://www.linkedin.com/in/karylmorris","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/karyl-morris.webp","topics":[],"audiences":["professional-services-leaders"],"verdict":"Karyl Morris is useful for preparing client-facing leaders and teams to be visible and positioned before, during, and after conferences.","best_for":"A regional professional-services firm wanting guided conference visibility for several client-facing leaders.","not_for":"A consumer brand seeking high-volume sponsorship, guaranteed impressions, and fixed media rates.","takeaways":["Conferences expose positioning; they do not create it.","Client-facing leaders need support to represent a firm without sounding alike.","Small-group gatherings are designed for conversation rather than working a crowd."],"check_first":"Confirm audience demographics, post-level reach, attendee profiles, and multi-leader production support.","main_ideas":["Visibility begins when someone looks you up","A company brand needs people who can carry it","Small rooms beat big rooms for relationship work","Visibility advice has to become usable assets","The interview format makes room for operator-led arguments"],"partnership_formats":["Conference-visibility workshop or roundtable","The Visibility Room event or curated gathering","Visibility production engagement"],"partnership_url":null,"brands":["The Visibility Room","The Image Impact Group","FBN of SE Michigan"],"posts_cited":16,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"neha-kabra","name":"Neha Kabra","url":"https://b2binfluencer.marketing/creators/neha-kabra/","markdown_url":"https://b2binfluencer.marketing/creators/neha-kabra.md","descriptor":"Neha Kabra is a product manager who writes about how products work and how they could improve. Her LinkedIn posts include product teardowns, feature ideas, and examples of product challenges in areas such as quick commerce, public transport, and reverse e-commerce.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/neha-kabra","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/neha-kabra.webp","topics":["supply-chain","product-management"],"audiences":["product-managers"],"verdict":"Neha Kabra is most useful for product teardowns, feature ideas, and practical product-management case material.","best_for":"A product-management training company wanting a reverse e-commerce case-study module and workshop exercise.","not_for":"A quick-commerce or consumer fintech brand seeking paid sponsored short-form video with reach targets.","takeaways":["A differentiator buys attention; changed behaviour keeps the customer.","When the customer sells instead of buys, every design assumption flips.","Global products lose in India by carrying over the wrong defaults."],"check_first":"Confirm availability, paid-work terms, audience data, and whether sponsored videos are offered.","main_ideas":["A differentiator buys attention; changed behaviour keeps the customer","When the customer sells instead of buys, every design assumption flips","Global products lose in India by carrying over the wrong defaults","Language learning should attach itself to what people already watch","Public infrastructure works when it borrows commercial distribution"],"partnership_formats":[],"partnership_url":null,"brands":["Evalueserve India","ConveGenius.AI","ScrapUncle"],"posts_cited":17,"latest_post":"2026-09-24","similar":[{"id":"ronit-thakur","url":"https://b2binfluencer.marketing/creators/ronit-thakur/"},{"id":"buddha-chandrasekhar","url":"https://b2binfluencer.marketing/creators/buddha-chandrasekhar/"},{"id":"abhishek-mall","url":"https://b2binfluencer.marketing/creators/abhishek-mall/"}],"engagement":null},{"id":"talia-bastien-rhea","name":"Talia Bastien Rhea","url":"https://b2binfluencer.marketing/creators/talia-bastien-rhea/","markdown_url":"https://b2binfluencer.marketing/creators/talia-bastien-rhea.md","descriptor":"Talia Bastien Rhea is a career fulfillment coach who helps veterans and corporate leaders build side businesses from skills they already have, while keeping their jobs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/talia-rhea","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/talia-bastien-rhea.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Talia Bastien Rhea helps veterans and corporate leaders start side businesses from existing skills while keeping jobs.","best_for":"A coaching or business-education brand targeting veterans in full-time corporate jobs who want side businesses.","not_for":"Franchise resale, real-estate training, or cybersecurity bootcamp brands promoting industry pivots to veterans.","takeaways":["Rhea challenges veterans pursuing real estate, franchises or cybersecurity and offers a three-part alternative.","One post says a parent may have only an hour a day to start.","Rhea describes a client retainer of $700 per month at 43% margin."],"check_first":"Ask for recent LinkedIn audience data and any survey identifying veterans and corporate roles.","main_ideas":["Turn skills you already have into a business instead of buying a risky industry pivot","Success is its own trap: the more you have, the less you can afford to lose","Keep the corporate job: one hour a day is enough to start","Act fast and validate demand; credentials and endless preparation do not pay","Meaningful work is earned, and the struggle is what makes it meaningful"],"partnership_formats":[],"partnership_url":null,"brands":["Goal Getter Business Accelerator","United States Marine Corps"],"posts_cited":16,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"kirthi-kalyanam","name":"Kirthi Kalyanam","url":"https://b2binfluencer.marketing/creators/kirthi-kalyanam/","markdown_url":"https://b2binfluencer.marketing/creators/kirthi-kalyanam.md","descriptor":"Kirthi Kalyanam is a professor and marketing researcher who writes about retail strategy, sales channels, and technology in retail. Their posts use company examples—including Apple, Walmart, and Wayfair—to examine how retailers compete and adopt AI.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kkalyanam","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","leadership","ecommerce-fulfillment"],"audiences":[],"verdict":"Kirthi Kalyanam is most useful for retail strategy talks and advisory on channels, fulfillment, and AI adoption.","best_for":"Retail technology company event or strategy session needing outside retail channel and AI expertise.","not_for":"Sponsored creator series with discount codes, audience demographics, and brand collaboration case studies.","takeaways":["Apple direct sales differ: about 16% of iPhones versus 39% of Macs.","Wayfair AI adoption is sequenced: employee workflows, platform improvements, then customer-facing tools.","Walmart stores can support online orders; Kroger automated facilities carry investment risks."],"check_first":"Confirm availability as paid speaker or adviser and request dated audience analytics.","main_ideas":["Choose channels around the product and customer, not a DTC-versus-retail battle","Judge a marketplace by what it does, not only by its formal category","Retail AI adoption is a sequence, and digital tools do not replace every advantage","Compare fulfillment choices against operating realities, not the prevailing wisdom"],"partnership_formats":[],"partnership_url":null,"brands":["Santa Clara University","Wayfair"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"claire-mayweather","name":"Claire Mayweather","url":"https://b2binfluencer.marketing/creators/claire-mayweather/","markdown_url":"https://b2binfluencer.marketing/creators/claire-mayweather.md","descriptor":"Claire Mayweather is a sales trainer who helps professional-services firms build business-development skills and helps sales teams improve discovery, leadership, and communication.","linkedin_followers":3128,"linkedin_url":"https://www.linkedin.com/in/claire-mayweather","youtube_url":null,"photo_url":null,"topics":["leadership","sales","sales-leadership"],"audiences":["sales-leaders"],"verdict":"They provide practical sales training for professional-services firms and sales teams, focused on discovery and leadership.","best_for":"B2B sales-training companies seeking conference speakers or workshops for professional-services firms.","not_for":"Paid sponsorship packages or broad B2B technology audience campaigns needing published reach data.","takeaways":["Use discovery questions before explaining: reason for search, cost of inaction, decision maker, success measure.","A full pipeline can still be a weak pipeline.","Training fails without a reinforcement system."],"check_first":"Confirm commercial terms, travel, slide review, and independently verified results if needed.","main_ideas":["Ask before you explain","A full pipeline can still be a weak pipeline","Sales leadership means being trusted, not always liked","Training fails without a reinforcement system","Leaders should adapt communication to the person, not their own default"],"partnership_formats":["Conference speaking and panel sessions","Sales training and team development engagements","Co-hosted sales-leadership learning sessions","Team communication workshops using DiSC","Introductory consult for professional-services firms"],"partnership_url":null,"brands":["Sandler","American Society of Appraisers","Extended DISC"],"posts_cited":15,"latest_post":"2026-09-17","similar":[{"id":"jamie-van-cuyk","url":"https://b2binfluencer.marketing/creators/jamie-van-cuyk/"},{"id":"david-pagan","url":"https://b2binfluencer.marketing/creators/david-pagan/"},{"id":"kate-redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/"}],"engagement":null},{"id":"mark-schmukler","name":"Mark Schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/","markdown_url":"https://b2binfluencer.marketing/creators/mark-schmukler.md","descriptor":"Mark Schmukler is a B2B marketing agency leader whose posts discuss marketing strategy, demand generation, marketing operations, and industrial marketing.","linkedin_followers":29132,"linkedin_url":"https://www.linkedin.com/in/sagefrog","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-schmukler.webp","topics":["artificial-intelligence","leadership","b2b-marketing","demand-generation","marketing-operations"],"audiences":["b2b-marketing-leaders"],"verdict":"Useful for concise B2B arguments on industrial buyer research, demand generation, and marketing operations.","best_for":"An industrial manufacturer or engineering firm needing contributed buyer-education content.","not_for":"B2C app or consumer brand wanting paid sponsored post with guaranteed reach.","takeaways":["Executives hesitate about marketing because of past risks like wasted spend and unclear returns.","Buyers research and compare suppliers before sales, so websites must answer technical questions.","Most buying decisions happen where measurement cannot see, including peer conversations and untracked research."],"check_first":"Confirm if they offer priced, bookable placement and documented audience roles.","main_ideas":["Marketing objections are really about risk","The sales call is delayed, so the website has to sell earlier","Most of the buying decision happens where measurement can't see it","Get more out of the marketing stack you already own","Thought leadership shouldn't be restricted to the executive suite"],"partnership_formats":[],"partnership_url":null,"brands":["Sagefrog","HubSpot","EOS","Reddit"],"posts_cited":20,"latest_post":"2026-10-06","similar":[{"id":"mohammad-zumair","url":"https://b2binfluencer.marketing/creators/mohammad-zumair/"},{"id":"chris-peer","url":"https://b2binfluencer.marketing/creators/chris-peer/"},{"id":"sudhir-kumar","url":"https://b2binfluencer.marketing/creators/sudhir-kumar/"}],"engagement":null},{"id":"matt-chambers","name":"Matt Chambers","url":"https://b2binfluencer.marketing/creators/matt-chambers/","markdown_url":"https://b2binfluencer.marketing/creators/matt-chambers.md","descriptor":"Matt Chambers builds Loxo, recruiting software that uses talent data and AI to help search firms manage hiring workflows, from defining a role to identifying candidates.","linkedin_followers":25006,"linkedin_url":"https://www.linkedin.com/in/matt-chambers-8882036","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","ai-in-recruiting"],"audiences":[],"verdict":"Matt Chambers explains recruiting workflows and where AI prepares shortlists while recruiters keep the hiring decision.","best_for":"Recruiting technology vendors wanting a co-authored thought leadership article on AI talent acquisition.","not_for":"Consumer career, personal productivity, or jobseeker app campaigns seeking personal stories or short-form video.","takeaways":["The first thirty minutes of a search are where intelligence gets lost.","Automation should stop before the hiring decision, by design.","DHR Global had about 100 releases during onboarding and implementation."],"check_first":"Ask for recent LinkedIn audience demographics, engagement figures, and any sponsorship terms.","main_ideas":["The first thirty minutes of a search are where intelligence gets lost","Automation should stop before the hiring decision — by design","Replace the recruiting stack with one platform","Show what happens after the contract is signed","Don't compare feature lists — run your own search and judge"],"partnership_formats":[],"partnership_url":null,"brands":["Loxo","DHR Global"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"fabian-herhold","url":"https://b2binfluencer.marketing/creators/fabian-herhold/"},{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"}],"engagement":null},{"id":"stephanie-melodia","name":"Stephanie Melodia","url":"https://b2binfluencer.marketing/creators/stephanie-melodia/","markdown_url":"https://b2binfluencer.marketing/creators/stephanie-melodia.md","descriptor":"Stephanie Melodia is a keynote speaker and corporate innovation trainer. The signature topic, Hacking Luck, helps teams spot opportunities, build support for ideas and keep innovation projects moving.","linkedin_followers":14872,"linkedin_url":"https://www.linkedin.com/in/stephmelodia-keynotespeaker","youtube_url":"https://www.youtube.com/channel/UCZNxwED9zcfXeatOr7P0Whw","photo_url":null,"topics":[],"audiences":[],"verdict":"Keynote and workshop training on innovation, intrapreneurship and keeping team ideas moving past kickoff.","best_for":"Events or L&D teams booking a leadership offsite keynote plus follow-on innovation working session.","not_for":"Sponsored content, social ambassador deals, branded content campaigns, or paid placements with reach targets.","takeaways":["Innovation projects usually die in the middle, after kickoff and before results, not at idea stage.","Zemblanity describes organisations designing their own bad luck through systems, leadership choices, or accumulated fragility.","Hacking Luck teaches trained pattern recognition, strategic visibility, upward counterfactual thinking, and probability hacking."],"check_first":"Confirm recent comparable bookings, attendee roles, room size, and post-event feedback before discussing commercial terms.","main_ideas":["Luck is treated as a system you can deliberately work on","The framework is pitched against motivational speaking","Trained optimism is a taught skill, not a mood","Innovation projects usually die in the middle, not at the idea stage","Zemblanity: organisations build their own bad luck into the design"],"partnership_formats":["Keynote: Hacking Luck","Corporate innovation workshop or training","Custom program"],"partnership_url":null,"brands":["Qatar Airways","Soho House & Co","WeTransfer","LinkedIn","Xero","Harvey Nash","Web Summit","Oneday"],"posts_cited":12,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"ashlee-s","name":"Ashlee S.","url":"https://b2binfluencer.marketing/creators/ashlee-s/","markdown_url":"https://b2binfluencer.marketing/creators/ashlee-s.md","descriptor":"Ashlee Starr is a full-cycle sales professional and content creator who shares practical advice on prospecting, enterprise sales, and using AI in sales work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ashleestarr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ashlee-s.webp","topics":["artificial-intelligence","ecommerce","sales","ai-in-sales","enterprise-sales","outbound-sales"],"audiences":[],"verdict":"Ashlee Starr is most useful for practical B2B sales content on prospecting, enterprise deals, and AI in sales workflows.","best_for":"A B2B sales-software brand wanting thought leadership on enterprise sales and AI workflows.","not_for":"Consumer DTC skincare or household-goods UGC campaigns needing short-form video and measurable conversion.","takeaways":["Test outbound messages in controlled batches, changing one variable at a time.","Audit your own job before deciding what AI should take over.","In enterprise deals, find the people who can say yes."],"check_first":"Confirm recent LinkedIn audience analytics and documented role or seniority data if needed.","main_ideas":["Test outbound in controlled batches, not by spraying messages","Audit your own job before deciding what AI should take over","In enterprise deals, find the people who can say yes","Arm the champion: they sell the deal in the room you’re not in","Ask the questions you’re afraid to hear answered, while the deal can still change"],"partnership_formats":["First-person software walkthrough","Sales-advice post with a linked product recommendation"],"partnership_url":null,"brands":["Hark","lemlist","Fireflies.ai","Gamma","Klaviyo"],"posts_cited":17,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"nick-knight","name":"Nick Knight","url":"https://b2binfluencer.marketing/creators/nick-knight/","markdown_url":"https://b2binfluencer.marketing/creators/nick-knight.md","descriptor":"Nick Knight writes about how B2B SaaS and private equity-backed businesses can build more repeatable revenue. Knight's posts connect go-to-market strategy, RevOps, customer success and commercial team design, with an emphasis on attracting the right customers, delivering promised value, and earning renewals and expansion.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nicholasknight1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-knight.webp","topics":["revenue-operations","customer-success","go-to-market-strategy"],"audiences":["customer-success-leaders","b2b-saas-leaders"],"verdict":"Nick Knight is most useful for advising B2B SaaS and private-equity-backed businesses on building repeatable revenue across the whole customer journey.","best_for":"A private-equity-backed B2B SaaS portfolio company needing advice on revenue quality and commercial org design.","not_for":"A B2B SaaS vendor seeking creator-led sponsored content, fixed deliverables, pricing and lead routing.","takeaways":["Customer evidence should inform marketing, sales, product and customer success beyond the first sale.","Positive demo response is not traction unless it creates urgency and moves a deal forward.","Expansion should be earned through trust and successful delivery, not forced as a cross-sell."],"check_first":"Confirm what advisory work they offer and whether any sponsorship, pricing, deliverables or inquiry route exists.","main_ideas":["Repeatable growth is one connected system, not a set of separate funnel projects","Growth problems are often not sales problems","Expansion is earned after signature, not assumed","You get the behaviour you design for","Revenue operations is where opinion gets tested against evidence"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"},{"id":"deva-i-j","url":"https://b2binfluencer.marketing/creators/deva-i-j/"}],"engagement":null},{"id":"todd-bailey","name":"Todd Bailey","url":"https://b2binfluencer.marketing/creators/todd-bailey/","markdown_url":"https://b2binfluencer.marketing/creators/todd-bailey.md","descriptor":"Todd Bailey is a fractional CMO who shares practical advice on marketing strategy, measurement, lead generation, and marketing operations. The posts emphasize diagnosing a company’s constraints before adding spend or committing to a plan.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/toddbaileynj","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","revenue-operations","lead-generation"],"audiences":[],"verdict":"They are most useful for diagnosing marketing constraints before you add spend or hire.","best_for":"Series B B2B SaaS teams with a revenue gap and untrusted pipeline.","not_for":"Paid sponsorship, or companies needing a named full-time executive for investors, boards, or enterprise buyers.","takeaways":["Fractional is not automatically right; Bailey says do not believe fractional CMOs by default.","A senior marketing hire fails when nothing exists to execute or measure yet.","The 90-day plan you downloaded was written for a company that is not yours."],"check_first":"Confirm they offer consulting, not sponsorship, and ask for rates, scope, and audience data.","main_ideas":["Fractional isn't automatically the right answer, even when Bailey is selling it","A senior marketing hire fails when there is nothing to execute or measure yet","Commit to a diagnostic in week one, not a ninety-day plan","\"We need more leads\" is usually a leaky-bucket problem, not a demand problem","RevOps is a set of written definitions, not a job title"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-02","similar":[{"id":"becka-dente","url":"https://b2binfluencer.marketing/creators/becka-dente/"},{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"},{"id":"jake-huber","url":"https://b2binfluencer.marketing/creators/jake-huber/"}],"engagement":null},{"id":"anand-chhatpar","name":"Anand Chhatpar","url":"https://b2binfluencer.marketing/creators/anand-chhatpar/","markdown_url":"https://b2binfluencer.marketing/creators/anand-chhatpar.md","descriptor":"Anand Chhatpar writes about Amazon advertising and retail media, including how brands can assess marketplace profitability, Amazon DSP, and AI-driven shopping.","linkedin_followers":13212,"linkedin_url":"https://www.linkedin.com/in/anandvc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anand-chhatpar.webp","topics":["artificial-intelligence","agentic-commerce","retail-media"],"audiences":["amazon-sellers"],"verdict":"Anand Chhatpar is most useful for Amazon advertising and retail media analysis on profitability and AI shopping.","best_for":"Retail media agencies or Amazon-focused brands wanting commentary or advisory on Amazon DSP, AI shopping, and profitability.","not_for":"Consumer lifestyle brands needing a paid product launch, sponsor formats, audience demographics, and engagement performance.","takeaways":["AI shopping agents judge trust signals like listings, reviews, returns, complaints, Q&A, repeat purchase.","A $30 product can land at $32 to $34 per sale, exceeding the price.","Judge PPC by profit dollars, not the ACoS percentage."],"check_first":"Confirm availability, sponsorship terms, rates, audience demographics, and recent post performance.","main_ideas":["AI shopping agents judge trust signals, not ad tactics","Fix the unit economics before spending on ads","Judge PPC by profit dollars, not the ACoS percentage","Amazon's closed measurement loop gets more valuable as attribution elsewhere breaks","Amazon's ad machine depends on sellers, which gives sellers leverage"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","IAB Tech Lab"],"posts_cited":14,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"stephen-a-hart","name":"Stephen A. Hart","url":"https://b2binfluencer.marketing/creators/stephen-a-hart/","markdown_url":"https://b2binfluencer.marketing/creators/stephen-a-hart.md","descriptor":"Stephen A. Hart is the founder of ExplainOnCamera, a service that helps busy professionals turn their expertise into regularly published video content. Hart's work also includes content marketing, brand strategy, and guidance on using AI to extend and distribute content.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/iamstephenahart","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephen-a-hart.webp","topics":["artificial-intelligence","content-marketing","ai-in-marketing"],"audiences":[],"verdict":"Stephen A. Hart is most useful for helping B2B professional services firms build authority through consistent video and written content.","best_for":"A mid-sized B2B professional services firm wanting senior people to publish video and written thought leadership.","not_for":"A consumer or direct-to-consumer brand seeking a paid creator sponsorship with fixed deliverables and guarantees.","takeaways":["Lead with value, earn trust, and make content that lasts beyond publication day.","A lean-team SANS program used AI to create and distribute content across channels.","Career diversification means finding additional uses for existing skills and relationships, not side hustles."],"check_first":"Confirm audience data, recent comparable results, and terms for a service engagement rather than sponsorship.","main_ideas":["Return on investment is the wrong first question","Create once, distribute everywhere","AI multiplies existing expertise rather than replacing it","Adjacent moves, not burning it all down","Video consistency for busy, camera-shy professionals"],"partnership_formats":[],"partnership_url":null,"brands":["ExplainOnCamera","SANS"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"francis-mbunya","url":"https://b2binfluencer.marketing/creators/francis-mbunya/"},{"id":"nina-froriep","url":"https://b2binfluencer.marketing/creators/nina-froriep/"},{"id":"jared-gibson","url":"https://b2binfluencer.marketing/creators/jared-gibson/"}],"engagement":null},{"id":"philippe-baird","name":"Philippe Baird","url":"https://b2binfluencer.marketing/creators/philippe-baird/","markdown_url":"https://b2binfluencer.marketing/creators/philippe-baird.md","descriptor":"Philippe Baird is a MaintainX Solutions Consultant who brings experience in manufacturing and sales enablement to conversations with clients and partners. They say they use that industry knowledge to help inform product development.","linkedin_followers":1822,"linkedin_url":"https://www.linkedin.com/in/philippe-baird","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/philippe-baird.webp","topics":["sales","sales-enablement","manufacturing-workforce"],"audiences":["b2b-sales-teams"],"verdict":"Most useful for practical content on manufacturing software, sales enablement, technical onboarding, and factory floor problems.","best_for":"Manufacturing software firms hiring for sales enablement or solutions consulting and reaching qualified candidates.","not_for":"Paid sponsored LinkedIn posts priced by audience size to reach plant managers at scale.","takeaways":["A factory worker emailed a phone photo to a desktop before uploading it to maintenance software.","They coached sales reps through mock interviews to help them feel more confident.","They describe onboarding at Vention with CEO-led product training, peer sessions, CAD challenges, and check-ins."],"check_first":"Ask for recent engagement data and the role's requirements before committing spend.","main_ideas":["Industrial software should fit the way people work","Good enablement means practice, coaching and real product knowledge","Customer problems can reveal what a product should become","Manufacturing workforce problems need more than a single technical fix"],"partnership_formats":[],"partnership_url":null,"brands":["MaintainX","Vention"],"posts_cited":15,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"patrick-curran","name":"Patrick Curran","url":"https://b2binfluencer.marketing/creators/patrick-curran/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-curran.md","descriptor":"Patrick Curran writes about bringing industrial water technologies from pilot projects to dependable commercial use, with a focus on readiness, manufacturing, field integration, and long-term operation.","linkedin_followers":24599,"linkedin_url":"https://www.linkedin.com/in/patrick-curran-5446883","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Patrick Curran is most useful for testing industrial water technology commercialization readiness before a first utility-scale deployment.","best_for":"A water technology company preparing a first utility-scale deployment.","not_for":"A home water-filter brand seeking short-form video and broad lifestyle reach.","takeaways":["Readiness is set by the weakest layer, not the best result.","A customer's approval only proves what their tests could see.","Pilot with curiosity, not desperation."],"check_first":"Confirm audience analytics by industry, job function, seniority, company size, and geography.","main_ideas":["Readiness is set by the weakest layer, not the best result","A customer's approval only proves what their tests could see","Pilot with curiosity, not desperation","The site can fail the technology, not the other way round","Resistance to a new technology is usually rational, not lazy"],"partnership_formats":[],"partnership_url":null,"brands":["Regent Water"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"devin-bhushan","url":"https://b2binfluencer.marketing/creators/devin-bhushan/"},{"id":"cindy-carter","url":"https://b2binfluencer.marketing/creators/cindy-carter/"},{"id":"anand-g","url":"https://b2binfluencer.marketing/creators/anand-g/"}],"engagement":null},{"id":"kerry-macca","name":"Kerry Macca","url":"https://b2binfluencer.marketing/creators/kerry-macca/","markdown_url":"https://b2binfluencer.marketing/creators/kerry-macca.md","descriptor":"Kerry Macca writes about building more disciplined go-to-market systems, including buyer-focused targeting, sales pipeline quality, and leadership decisions that help revenue teams perform.","linkedin_followers":3170,"linkedin_url":"https://www.linkedin.com/in/kerrymacca","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kerry-macca.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","pipeline-management"],"audiences":["b2b-founders","revenue-leaders"],"verdict":"Kerry Macca is most useful for practitioner commentary on disciplined go-to-market systems, pipeline quality, and buyer-focused targeting.","best_for":"A B2B revenue software campaign reaching sales and revenue operations leaders on pipeline discipline.","not_for":"A high-volume awareness campaign with a reach commitment or a claim that AI replaces sales teams.","takeaways":["Fourteen contacts received outreach without opening it, but the account was not dead.","Pipeline stages should show direct economic-buyer engagement, buyer criteria, and a scheduled next step.","Fix customer definitions and data before automating, because automating a broken foundation breaks things faster."],"check_first":"Ask for follower demographics and engagement figures for comparable pipeline, ICP, and GTM posts.","main_ideas":["Treat go-to-market as an engineered system, not a set of plays","Fix the foundation before you automate it","Judge every pipeline stage by what the documentation proves","Silence from an account usually means the signal was missed, not that the account is dead","Growth is not always up — put people where their strengths fit"],"partnership_formats":[],"partnership_url":null,"brands":["GTM Engineer School"],"posts_cited":15,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"paul-hassels-m-nning","name":"Paul Hassels Mönning","url":"https://b2binfluencer.marketing/creators/paul-hassels-m-nning/","markdown_url":"https://b2binfluencer.marketing/creators/paul-hassels-m-nning.md","descriptor":"Paul Hassels Mönning is a B2B marketing and sales entrepreneur who writes about sales conversations, customer fit, and using AI to support sales-team learning and coaching.","linkedin_followers":6278,"linkedin_url":"https://www.linkedin.com/in/phasselsmonning","youtube_url":"https://www.youtube.com/channel/UCiTOIz11Tb5vhiNwBIqn4VA","photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-hassels-m-nning.webp","topics":["artificial-intelligence","sales","b2b-marketing","seo","ai-in-sales","b2b-sales"],"audiences":[],"verdict":"Paul Hassels Mönning is most useful for practical B2B sales content on better conversations, customer fit, and AI-supported team learning.","best_for":"A sales-enablement or training brand reaching sales leaders at mid-market manufacturers for AI-supported sales coaching.","not_for":"A CRM or sales-intelligence vendor wanting a hard demo and automation-led ROI promise.","takeaways":["A 15-minute exercise asks what is happening and which question was missed.","Call transcripts should help the team learn, not just let managers check.","Customer fit is a long-term relationship decision, not a one-off sale."],"check_first":"Confirm registrations, attendance, title mix, and manufacturer share from a comparable post or webinar.","main_ideas":["More sales activity only helps if the conversation gets better","Call transcripts should help the team learn, not just let managers check","Customer fit is a long-term relationship decision, not a one-off sale","AI adoption starts with the commercial foundation, not the licence","Trust comes from visible expertise, not a polished pitch"],"partnership_formats":[],"partnership_url":null,"brands":["Beeckestijn Business School","dutchmarq"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"aamish-irfan","name":"Aamish Irfan","url":"https://b2binfluencer.marketing/creators/aamish-irfan/","markdown_url":"https://b2binfluencer.marketing/creators/aamish-irfan.md","descriptor":"Aamish Irfan shares practical advice on custom software and workflow automation, showing how businesses can connect tools and reduce repetitive operational work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/aamish-irfan-668b92250","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aamish-irfan.webp","topics":["workflow-automation","business-automation"],"audiences":["small-business-owners"],"verdict":"Useful for plain-language explainers on workflow automation, custom software, and operational friction for B2B operations leaders.","best_for":"A B2B custom-software or workflow-automation agency wanting thought-leadership for operations leaders at small and midsize businesses.","not_for":"Consumer lifestyle or direct-to-consumer short-form video launch campaigns needing paid sponsorship and engagement targets.","takeaways":["Record duplicate entry, tool-switching, and follow-up work for a day before automating anything.","A five-minute copy-paste task done ten times daily by three people can reach 650 hours yearly.","Webhooks are real-time event-driven messengers; triggers include new order, payment, and form submission."],"check_first":"Ask for audience survey results or platform analytics showing follower job seniority, company size, and industry.","main_ideas":["Fit the software to the workflow, not the workflow to the software","Quantify repetitive work before deciding to automate it","Make invisible work visible first; do not automate yet","Connect systems with events, not scheduled syncs","Connect the whole workflow, not one screen"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":17,"latest_post":"2026-10-09","similar":[{"id":"sushil-barwal","url":"https://b2binfluencer.marketing/creators/sushil-barwal/"},{"id":"muneeb-ur-rehman","url":"https://b2binfluencer.marketing/creators/muneeb-ur-rehman/"},{"id":"alex-wong","url":"https://b2binfluencer.marketing/creators/alex-wong/"}],"engagement":null},{"id":"arvind-chanchal","name":"Arvind Chanchal","url":"https://b2binfluencer.marketing/creators/arvind-chanchal/","markdown_url":"https://b2binfluencer.marketing/creators/arvind-chanchal.md","descriptor":"Arvind Chanchal shares analysis of textile manufacturing and supply chains, including supplier challenges, factory efficiency, global trade and GST reforms in India.","linkedin_followers":7283,"linkedin_url":"https://www.linkedin.com/in/arvind-chanchal-b0743515","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arvind-chanchal.webp","topics":["supply-chain"],"audiences":[],"verdict":"Arvind Chanchal is most useful for analysis-led content on textile sourcing, factory operations, GST policy and supply chain shifts.","best_for":"Sourcing, production or policy campaigns for textile manufacturers, export associations or supply chain software vendors.","not_for":"Consumer product launches, lifestyle campaigns or broad reach efforts with a general audience.","takeaways":["Suppliers win by becoming execution partners, not lowest-cost vendors.","GST reform is a trade-off, not a simple win for textiles.","Global sourcing is moving from China+1 to China+N, with nearshoring and automation."],"check_first":"Confirm their audience demographics, recent engagement results and whether sponsored content packages exist.","main_ideas":["Suppliers win by becoming execution partners, not lowest-cost vendors","Green dashboards can still hide a flow problem","GST reform is a trade-off, not a simple win for textiles","Global sourcing is moving from China+1 to China+N, with nearshoring and automation","Industry news is read for commercial signals"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-05","similar":[{"id":"jehanzeb-abdullah","url":"https://b2binfluencer.marketing/creators/jehanzeb-abdullah/"},{"id":"janmejay-bhatt","url":"https://b2binfluencer.marketing/creators/janmejay-bhatt/"},{"id":"priya-ravindra","url":"https://b2binfluencer.marketing/creators/priya-ravindra/"}],"engagement":null},{"id":"muhammad-noman","name":"Muhammad Noman","url":"https://b2binfluencer.marketing/creators/muhammad-noman/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-noman.md","descriptor":"Muhammad Noman is a creative strategist and copywriter who helps direct-to-consumer brands develop advertising concepts, video sales letters, and sales-page copy, then test and refine creative based on performance.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/muhammad-noman-copywriter-emailcopywriter-copywriting","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-noman.webp","topics":["ecommerce","paid-ads","meta-ads","dtc-ecommerce","creative-strategy"],"audiences":["ecommerce-founders"],"verdict":"Muhammad Noman is most useful for DTC creative strategy, ad concepts, video sales letters, and sales-page copy tested against performance.","best_for":"DTC brands with a product they can defend, a winning ad, and budget for paid testing.","not_for":"White-label dropshipping sellers with weak products, per-word budgets, and guaranteed-win expectations.","takeaways":["Noman suggests carrying a winning UGC ad angle into VSL, street interview, or podcast-style video.","They research customers and the market before shaping messaging.","They say no strategist can guarantee every concept will win."],"check_first":"Confirm service terms, 50% upfront requirement, and recent audience analytics before contacting.","main_ideas":["Creative strategy is a test-and-learn loop, not a promise of winners","Test a winning angle across formats, not just with more budget","Audience insight comes before messaging","Product quality is a prerequisite; market skepticism is a messaging problem","Performance assets are priced as projects; upfront terms filter clients"],"partnership_formats":["Paid creative strategy or copy project","Sales page or VSL engagement","Full-time or senior freelance creative-strategy role","Proposal-first introduction"],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-24","similar":[{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"adam-taylor","url":"https://b2binfluencer.marketing/creators/adam-taylor/"},{"id":"amir-faizan-malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/"}],"engagement":null},{"id":"paul-acott","name":"Paul Acott","url":"https://b2binfluencer.marketing/creators/paul-acott/","markdown_url":"https://b2binfluencer.marketing/creators/paul-acott.md","descriptor":"Paul Acott writes about sales leadership, revenue operations and improving commercial-team productivity. Their posts draw on experience in sales and RevOps, with practical advice on sales management, technology adoption and making more time for customer work.","linkedin_followers":2486,"linkedin_url":"https://www.linkedin.com/in/paul-acott-a316271","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-acott.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","ai-in-sales","sales-leadership","sales-enablement"],"audiences":["sales-leaders","revenue-operations-leaders"],"verdict":"Paul Acott is most useful for diagnostic sales and RevOps advice on capacity, delegation, and AI adoption.","best_for":"A B2B sales consulting firm planning an advisory or expert-led engagement.","not_for":"Paid LinkedIn sponsorship campaigns seeking broad reach or AI SDR tool endorsement.","takeaways":["Delegation can turn a one-minute task into three minutes with explanation and checking.","Sales capacity traces working days left for revenue-generating conversations, not just lack of time.","Implementing AI tools is not an AI transformation; outcomes include win rate and retention."],"check_first":"Confirm terms, deliverables, audience demographics, and recent comparable results.","main_ideas":["Selling time, not sales technology, is the real constraint","A no-brainer still deserves a root-cause check","Implementing AI tools is not an AI transformation","Fund sales leadership capability, not another methodology"],"partnership_formats":[],"partnership_url":null,"brands":["Clari","Gong"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"kate-redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/"},{"id":"doug-davidoff","url":"https://b2binfluencer.marketing/creators/doug-davidoff/"},{"id":"anthony-t-gilliam","url":"https://b2binfluencer.marketing/creators/anthony-t-gilliam/"}],"engagement":null},{"id":"gevorg-sargsyan","name":"Gevorg Sargsyan","url":"https://b2binfluencer.marketing/creators/gevorg-sargsyan/","markdown_url":"https://b2binfluencer.marketing/creators/gevorg-sargsyan.md","descriptor":"Gevorg Sargsyan writes about jewelry CAD, product rendering, e-commerce presentation, and the manufacturing and supply-chain decisions behind jewelry businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gevorgsarkissian","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gevorg-sargsyan.webp","topics":["ecommerce"],"audiences":[],"verdict":"They are most useful for explaining jewelry CAD, rendering, e-commerce presentation, and manufacturing decisions.","best_for":"Jewelry brand or e-commerce company launching custom, bridal, or high-jewelry line online.","not_for":"Mass-market jewelry or fashion-accessories retailer seeking short consumer awareness push with video-first paid placements.","takeaways":["Plan CAD files for both factory and camera to avoid paying twice.","Small geometric inconsistencies across product views can register as wrong and feed cart abandonment.","Prepare collection before website: clear story, ten pieces, consistent images, pricing, brand identity."],"check_first":"Confirm recent audience data and documented audience survey if roles or seniority matter.","main_ideas":["The product image is the first sales pitch","Plan CAD for the factory and the camera","Choose suppliers for the product, not by one rule","Gemstones can hold up a production schedule","Prepare the collection before building the website"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":18,"latest_post":"2026-10-06","similar":[{"id":"shmaya-grossbaum","url":"https://b2binfluencer.marketing/creators/shmaya-grossbaum/"},{"id":"yukta-debnath","url":"https://b2binfluencer.marketing/creators/yukta-debnath/"},{"id":"thomas-ladefoged","url":"https://b2binfluencer.marketing/creators/thomas-ladefoged/"}],"engagement":null},{"id":"tareak-dahini","name":"Tareak Dahini","url":"https://b2binfluencer.marketing/creators/tareak-dahini/","markdown_url":"https://b2binfluencer.marketing/creators/tareak-dahini.md","descriptor":"Tareak Dahini advises manufacturing and consumer packaged goods companies on improving operations, supply chains, and automation. Dahini's posts focus on solving practical business problems before investing in new technology.","linkedin_followers":6658,"linkedin_url":"https://www.linkedin.com/in/tareakdahini","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tareak-dahini.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Tareak Dahini is most useful for explaining operational problems before brands invest in new technology.","best_for":"Manufacturing and CPG software campaigns about demand planning, inventory, or supply-chain visibility.","not_for":"Drone delivery or technology novelty campaigns that present tools as the fix.","takeaways":["Supply-chain risk can sit several layers past direct suppliers.","AI forecasting can fail on unreconciled data and shallow customer understanding.","A failed drone pilot showed customers in apartments needed local pickup points."],"check_first":"Confirm audience job titles, platform analytics, and whether they offer sponsorship formats or rates.","main_ideas":["Supply-chain risk sits several layers past your direct supplier","Automation starts with bottlenecks, not tools","AI forecasting fails on bad data and shallow customer understanding","Delivery design should follow customer routine, not technology novelty","Manual work is a strategic cost, not a badge of effort"],"partnership_formats":[],"partnership_url":null,"brands":["Ford"],"posts_cited":14,"latest_post":"2026-09-01","similar":[],"engagement":null},{"id":"kirsten-schlau","name":"Kirsten Schlau","url":"https://b2binfluencer.marketing/creators/kirsten-schlau/","markdown_url":"https://b2binfluencer.marketing/creators/kirsten-schlau.md","descriptor":"Kirsten Schlau is a Stitch Client Partner who works with enterprise marketing teams on customer engagement, CRM, and the use of customer data to create more personalized experiences.","linkedin_followers":3363,"linkedin_url":"https://www.linkedin.com/in/kirstenschlau","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kirsten-schlau.webp","topics":["artificial-intelligence","agentic-commerce","crm","first-party-data","retail-media"],"audiences":[],"verdict":"Useful for thought leadership on customer engagement, CRM, first-party data, and agentic commerce for enterprise marketing leaders.","best_for":"Enterprise CRM, martech, or data platform thought leadership webinar on agentic commerce and first-party data.","not_for":"Consumer product trial campaigns, creator-led paid content series, or short-form video for everyday shoppers.","takeaways":["First-party data is only as valuable as the team's ability to use it.","AI agents are becoming the buyer, and most retail media is still built for a person.","A Stitch team built a game experience inside Braze for RaceTrac."],"check_first":"Confirm audience composition and results from comparable content before contacting them.","main_ideas":["First-party data is only as valuable as the team's ability to use it","AI agents are becoming the buyer, and most retail media is still built for a person","Who owns the intelligence layer — and is the architecture owned or rented?","Plan for people, not the calendar","An engagement platform is a place to build experiences, not just send messages"],"partnership_formats":[],"partnership_url":null,"brands":["Stitch","Braze","Databricks","RaceTrac"],"posts_cited":15,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"walter-holbrook","name":"Walter Holbrook","url":"https://b2binfluencer.marketing/creators/walter-holbrook/","markdown_url":"https://b2binfluencer.marketing/creators/walter-holbrook.md","descriptor":"Walter Holbrook shares retail analysis based on company news and store visits, focusing on customer experience, merchandising, store operations, growth and people-first leadership.","linkedin_followers":18639,"linkedin_url":"https://www.linkedin.com/in/waltholbrook","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/walter-holbrook.webp","topics":["leadership"],"audiences":[],"verdict":"Useful for retail store floor analysis that links company news and performance figures to merchandising, service and operations.","best_for":"A regional retailer auditing store experience, off-price growth or execution across buying, planning and store operations.","not_for":"A paid product-launch endorsement promising broad consumer reach or measurable sales lift.","takeaways":["Burlington pairs smaller store plans with sales per square foot and a new store visit.","Target walk-through notes empty display, thin launch inventory and late seasonal setup.","Home Depot post checks busy pro desk, locked cases, staffed self-checkouts and home area clutter."],"check_first":"Confirm availability, terms, audience demographics and engagement for comparable store visit posts.","main_ideas":["All the answers are on the sales floor","The visit itself is the product","“Offer them careers, not jobs”","Off-price growth built on smaller stores, with the supply chain as the catch","Technology is only worth it if it increases human connection"],"partnership_formats":[],"partnership_url":null,"brands":["Retail Technology Innovation Hub"],"posts_cited":16,"latest_post":"2026-10-08","similar":[{"id":"don-brett","url":"https://b2binfluencer.marketing/creators/don-brett/"},{"id":"kirthi-kalyanam","url":"https://b2binfluencer.marketing/creators/kirthi-kalyanam/"},{"id":"linda-johansen-james","url":"https://b2binfluencer.marketing/creators/linda-johansen-james/"}],"engagement":null},{"id":"moritz-heininger","name":"Moritz Heininger","url":"https://b2binfluencer.marketing/creators/moritz-heininger/","markdown_url":"https://b2binfluencer.marketing/creators/moritz-heininger.md","descriptor":"Moritz Heininger works on AI enablement for businesses, including practical AI-agent adoption, workflow automation and sales operations.","linkedin_followers":21588,"linkedin_url":"https://www.linkedin.com/in/moritzheininger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/moritz-heininger.webp","topics":["artificial-intelligence","sales","cybersecurity","ai-agents","ai-security","ai-in-sales"],"audiences":["b2b-saas"],"verdict":"Moritz Heininger is useful for grounded AI enablement, agent adoption and workflow automation content for German-speaking business audiences.","best_for":"A B2B SaaS company selling to mid-market clients and building AI enablement programmes or agent strategies.","not_for":"A campaign needing verified audience delivery in English or a published sponsorship product.","takeaways":["They compare an AI agent to a new employee with a task and access.","They say enablement, not the model, decides whether AI adoption produces results.","They argue agents may shift SaaS value from interfaces to data and integrations."],"check_first":"Confirm recent post-level results, audience survey and whether a paid placement exists.","main_ideas":["AI results depend on enablement, not on the model","Onboard an AI agent the way you onboard an employee","Judge software by how agent-ready it is","Recut the work before cutting the jobs","Frontier model gains are a security operations problem"],"partnership_formats":[],"partnership_url":null,"brands":["snipKI","Scalantec","Anthropic"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"nick-maciel","name":"Nick Maciel","url":"https://b2binfluencer.marketing/creators/nick-maciel/","markdown_url":"https://b2binfluencer.marketing/creators/nick-maciel.md","descriptor":"Nick Maciel creates practical LinkedIn content about Google Ads and AI-assisted ad creative, including Performance Max and Demand Gen workflows. Their posts also describe Cadversity's work in product development and manufacturing.","linkedin_followers":2305,"linkedin_url":"https://www.linkedin.com/in/nickdmaciel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-maciel.webp","topics":["artificial-intelligence","paid-ads","b2b-marketing","creative-testing","google-ads","agency-operations","performance-max"],"audiences":["agency-owners","ecommerce-marketers"],"verdict":"Useful for practical Google Ads and AI creative workflows, especially Performance Max and Demand Gen asset testing.","best_for":"Ecommerce agency or DTC brand with live Performance Max and Demand Gen campaigns.","not_for":"Consumer brand seeking high-reach sponsored creator campaign with rate card and usage rights.","takeaways":["Prepare the account before the feature arrives, because inputs decide output.","Use three to five base photos and generate ten to twenty backgrounds.","Check off-brand colours, distorted hands or faces, and false product claims."],"check_first":"Confirm outcome data, per-post results, and follower demographics before contacting them.","main_ideas":["AI tools are table stakes; the edge is the system built around them","Prepare the account before the feature arrives, because inputs decide output","Competing on creative volume means structuring assets in reusable blocks","Let measured performance, not opinion, choose the creative","Brand consistency and performance are no longer a trade-off"],"partnership_formats":[],"partnership_url":null,"brands":["Cadversity","Nuts Factory"],"posts_cited":14,"latest_post":"2026-09-01","similar":[],"engagement":null},{"id":"fernando-bello","name":"Fernando Bello","url":"https://b2binfluencer.marketing/creators/fernando-bello/","markdown_url":"https://b2binfluencer.marketing/creators/fernando-bello.md","descriptor":"Fernando Bello writes about product management, leadership, and practical uses of AI at work. Bello's posts explain ideas such as redesigning workflows around AI and coaching teams to make better decisions. He identifies himself as the author of *Find the Best — A Full Guide for Product Management*.","linkedin_followers":15696,"linkedin_url":"https://www.linkedin.com/in/fcbello","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fernando-bello.webp","topics":["artificial-intelligence","leadership","product-management"],"audiences":["product-managers"],"verdict":"Useful for accessible, action-oriented explanations of AI workflow redesign and leadership coaching for product and operations leaders.","best_for":"A B2B SaaS AI workflow product or leadership coaching campaign for product and operations leaders.","not_for":"Developer tools technical education for machine learning engineers, code walkthroughs, benchmarks, or production architecture.","takeaways":["AI advantage has moved from access to tools to redesigning work around them.","Delegate the decision, not just the task, and do not take it back.","Composure is trainable; suppressing a feeling is not the same as regulating it."],"check_first":"Confirm audience breakdown, comparable results, and commercial terms before contacting them.","main_ideas":["The AI gap is a redesign problem, not an adoption problem","The advantage was never access to the technology","Delegate the decision, not the task","Fix the conditions, not the individual's willpower","Composure is trainable, and suppressing a feeling is not the same as regulating it"],"partnership_formats":[],"partnership_url":null,"brands":["McKinsey & Company","Microsoft","Google","OpenAI"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"jennifer-speciale","url":"https://b2binfluencer.marketing/creators/jennifer-speciale/"},{"id":"mark-cole","url":"https://b2binfluencer.marketing/creators/mark-cole/"},{"id":"pierre-le-manh","url":"https://b2binfluencer.marketing/creators/pierre-le-manh/"}],"engagement":null},{"id":"valentina-rappa","name":"Valentina Rappa","url":"https://b2binfluencer.marketing/creators/valentina-rappa/","markdown_url":"https://b2binfluencer.marketing/creators/valentina-rappa.md","descriptor":"Valentina Rappa works on sustainability reporting and circular economy issues, with a focus on reuse and the built environment. Her posts describe work on furniture reuse and emissions accounting at Rheaply, and a move to Google to work in sustainability reporting.","linkedin_followers":2334,"linkedin_url":"https://www.linkedin.com/in/valentina-rappa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/valentina-rappa.webp","topics":["circular-economy"],"audiences":[],"verdict":"Valentina Rappa is most useful for explaining circular economy reporting, reuse data and emissions accounting to sustainability practitioners.","best_for":"A sustainability software company needing product content and circular economy positioning for reuse and reporting features.","not_for":"A consumer wellness brand wanting a paid social ambassador for short form lifestyle video and broad reach.","takeaways":["Carbon accounting assigns manufacturing emissions to first owner, so later reuse is unrecognized.","Furniture reuse depends on consistent naming; organizations cannot identify items if descriptions vary.","EU rules create demand, but transparency is not the same as action."],"check_first":"Confirm current availability and recent post level results on comparable topics and formats.","main_ideas":["Carbon accounting should reward reuse, not just first sale","EU rules create demand, but transparency is not the same as action","Reuse at scale starts with standardized data and names","The built environment is where circularity becomes measurable","Circular construction needs suppliers that turn waste into standard materials"],"partnership_formats":["Advisory discovery call on a circular-economy problem","Co-authored research or white paper with named partners"],"partnership_url":null,"brands":["Rheaply","Google"],"posts_cited":18,"latest_post":"2026-06-22","similar":[{"id":"dan-brown","url":"https://b2binfluencer.marketing/creators/dan-brown/"},{"id":"kelly-hobson","url":"https://b2binfluencer.marketing/creators/kelly-hobson/"},{"id":"isabelle-q","url":"https://b2binfluencer.marketing/creators/isabelle-q/"}],"engagement":null},{"id":"rukunul-karim-joy","name":"Rukunul Karim Joy","url":"https://b2binfluencer.marketing/creators/rukunul-karim-joy/","markdown_url":"https://b2binfluencer.marketing/creators/rukunul-karim-joy.md","descriptor":"Rukunul Karim Joy shares and offers web and app design and development, including e-commerce and fintech projects, alongside AI automation and software-security work.","linkedin_followers":5127,"linkedin_url":"https://www.linkedin.com/in/rukunul-karim-joy-bb66a4239","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rukunul-karim-joy.webp","topics":["artificial-intelligence","ecommerce","ux","fintech","shopify"],"audiences":["small-business-owners"],"verdict":"They are most useful for project work on web and app builds, AI automation, and security testing.","best_for":"B2B SaaS or growing brands needing security and lead automation in one project.","not_for":"Consumer fashion paid sponsored posts, or campaigns needing verified enterprise security credentials.","takeaways":["Build security into development, not just the launch.","Slow replies, not weak offers, cost small businesses leads.","Design trust where doubt appears."],"check_first":"Ask for references and confirm audience roles, scope, price, and schedule.","main_ideas":["Build security into development, not just the launch","Slow replies, not weak offers, cost small businesses leads","Design trust where doubt appears","In data-heavy products, correctness outranks features","Report AI news with each claim's source attached"],"partnership_formats":["Direct project engagement"],"partnership_url":null,"brands":["Vaultora","Shopify"],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"nazmul-hassan-joy","url":"https://b2binfluencer.marketing/creators/nazmul-hassan-joy/"},{"id":"mahi-uddin-ahmed","url":"https://b2binfluencer.marketing/creators/mahi-uddin-ahmed/"},{"id":"himanshu-p","url":"https://b2binfluencer.marketing/creators/himanshu-p/"}],"engagement":null},{"id":"betsy-lemaire","name":"Betsy Lemaire","url":"https://b2binfluencer.marketing/creators/betsy-lemaire/","markdown_url":"https://b2binfluencer.marketing/creators/betsy-lemaire.md","descriptor":"Betsy Lemaire writes about partnership advertising and creator marketing, with a focus on paid media, usage rights, testing, and measuring creator campaigns by profit rather than ad spend alone.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/betsylemaire","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/betsy-lemaire.webp","topics":[],"audiences":[],"verdict":"Betsy Lemaire helps brands treat creator content as paid media with rights, testing, and profit measurement.","best_for":"A creator marketing or performance media company building a partnership advertising strategy.","not_for":"A consumer brand seeking a one off lifestyle endorsement or affiliate post for immediate sales.","takeaways":["Confusing content, permissions, and distribution strategies can lead to wrong budget and performance expectations.","Weak results may reflect missing campaign goals, usage rights, creative testing, or paid distribution.","POAS makes the case for judging campaigns by profit, not ad spend or modeled conversions alone."],"check_first":"Confirm the campaign includes strategy and paid media planning, not just creator posts.","main_ideas":["Creator Content Is Now Integrated Media Infrastructure","Measuring Profit on Ad Spend (POAS) Is Mandatory","How It Differs from UGC, Affiliates, and Whitelisting","Program Failures Stem from Operational Gaps, Not Just Creator Talent"],"partnership_formats":["Licensing and Rights Agreements","POAS-Driven Performance Measurement","Integrated Media and Ad Testing Plan","Unified Marketing Operations"],"partnership_url":null,"brands":["Meta","Facebook","Shopify","Precise Influence"],"posts_cited":13,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"robert-sherretta","name":"Robert Sherretta","url":"https://b2binfluencer.marketing/creators/robert-sherretta/","markdown_url":"https://b2binfluencer.marketing/creators/robert-sherretta.md","descriptor":"Robert Sherretta is president of International Investor, where they comment on global trade, economic policy, geopolitics and investment-related issues through event reports and analysis.","linkedin_followers":1063,"linkedin_url":"https://www.linkedin.com/in/robert-sherretta-0586437","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","ai-governance","supply-chain-risk"],"audiences":[],"verdict":"Robert Sherretta is most useful for event-based commentary on global trade, economic policy, geopolitics and investment for professional readers.","best_for":"A financial media or investment research company building macro commentary for professional readers.","not_for":"A B2B software vendor or agency seeking sponsored content with rate card, guaranteed reach and performance reporting.","takeaways":["IMF cut world growth from 3.1% to 2.5%, or possibly 2%.","Expected inflation rose from 4.4% to as high as 6%.","Panama has an $8.5bn seven-year investment plan and a $22.8bn ports bid."],"check_first":"Confirm available formats, booking terms, audience demographics and post-level results before contacting them.","main_ideas":["Elite optimism should be tested against costs and distribution","Geopolitical shocks move through energy, fertilizer and food into poorer countries","Trade routes and technology supply chains are strategic assets, not neutral commerce","AI is a governance and industrial-policy problem before it is a technical one","Renewed diplomacy is preferable to tariff conflict when economic ties are deep"],"partnership_formats":[],"partnership_url":null,"brands":["International Investor","National Economists Club","U.S. Chamber of Commerce","Atlantic Council","French American Chamber of Commerce","Foreign Policy"],"posts_cited":13,"latest_post":"2026-09-29","similar":[{"id":"todd-steffen","url":"https://b2binfluencer.marketing/creators/todd-steffen/"},{"id":"william-edwards","url":"https://b2binfluencer.marketing/creators/william-edwards/"},{"id":"george-arezina","url":"https://b2binfluencer.marketing/creators/george-arezina/"}],"engagement":null},{"id":"muhammad-asad","name":"Muhammad Asad","url":"https://b2binfluencer.marketing/creators/muhammad-asad/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-asad.md","descriptor":"Muhammad Asad helps US direct-to-consumer brands build TikTok Shop affiliate programs, with a focus on recruiting relevant creators and turning them into active, repeat contributors.","linkedin_followers":2534,"linkedin_url":"https://www.linkedin.com/in/tiktok-shop-affiliate-growth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-asad.webp","topics":["recruiting"],"audiences":[],"verdict":"Muhammad Asad is most useful for building TikTok Shop affiliate programs that activate creators and create repeat contributors.","best_for":"US direct-to-consumer brands building or scaling TikTok Shop affiliate programs.","not_for":"Brands seeking a named creator for sponsored TikTok or Instagram videos.","takeaways":["An affiliate program is a connected system, not a list of activities.","The leak sits between a creator accepting and publishing.","Onboarding should be a short operating brief, not a brand presentation."],"check_first":"Confirm they offer program-building consulting, not sponsored creator placement, before contacting.","main_ideas":["An affiliate program is a connected system, not a list of activities","The leak sits between a creator accepting and publishing","Onboarding should be a short operating brief, not a brand presentation","Seven days from a creator's yes to their first published video","Commission is one line in a bigger offer, and works best when tied to a defined behaviour"],"partnership_formats":["TikTok Shop affiliate growth audit","Affiliate program design and recruitment system","Creator onboarding package","Creator activation planning","Commission and offer strategy review","Performance tracking and optimization"],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"ryan-miller","name":"Ryan Miller","url":"https://b2binfluencer.marketing/creators/ryan-miller/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-miller.md","descriptor":"Ryan Miller helps insurance agencies build repeatable sales and prospecting systems, including producer outreach, appointment-setting, hiring, and onboarding.","linkedin_followers":16054,"linkedin_url":"https://www.linkedin.com/in/rjmsalespro","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-miller.webp","topics":["sales"],"audiences":[],"verdict":"Ryan Miller is most useful for practical systems that help insurance agencies improve producer prospecting, hiring, and onboarding.","best_for":"A B2B insurance sales training brand building co-branded training for agency owners and producers.","not_for":"Sales automation vendors positioning AI SDR or lead generation as the way to fill producer calendars.","takeaways":["A failed producer hire is a process failure, not a failure to pick people.","Producers do not lack talent. They lack a system to run.","The owner is usually the agency's pipeline."],"check_first":"Confirm pricing, deliverables, review rights, disclosure language, and audience data before contacting them.","main_ideas":["A failed producer hire is a process failure, not a failure to pick people","Producers do not lack talent — they lack a system to run","The owner is usually the agency's pipeline","Pipeline shortfalls are a rhythm problem, not a market problem","Winning producers make the prospect feel like the only person in the room"],"partnership_formats":[],"partnership_url":null,"brands":["The Appointment Challenge","Pipeline Power System"],"posts_cited":15,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"michael-conforti","name":"Michael Conforti","url":"https://b2binfluencer.marketing/creators/michael-conforti/","markdown_url":"https://b2binfluencer.marketing/creators/michael-conforti.md","descriptor":"Michael Conforti shares practical guidance on affiliate marketing, with a focus on recruiting partners, helping new affiliates get started, and keeping existing partners active.","linkedin_followers":10511,"linkedin_url":"https://www.linkedin.com/in/michael-conforti-b737bba","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","conversion-rate-optimization"],"audiences":["ecommerce-brands"],"verdict":"They are most useful for practical guidance on affiliate marketing, especially recruiting, onboarding, activation, and retention.","best_for":"A B2B affiliate platform planning a webinar on partner activation and management.","not_for":"A consumer subscription brand seeking short-form shoppable videos with demographic-matched shopper audience.","takeaways":["Affiliate revenue is not automatically new revenue.","Approved partners and active partners are different populations.","Recruiting is a standing pipeline, not a burst of outreach."],"check_first":"Confirm availability, deliverables, terms, and audience composition before building a plan.","main_ideas":["Affiliate revenue is not automatically new revenue","Approved partners and active partners are different populations","Recruiting is a standing pipeline, not a burst of outreach","Reactivation: the dormant partners already in the program","Relationships, not commission rates, hold a program together"],"partnership_formats":["Affiliate-program management article with a companion post","Co-promotion of a platform or tool inside that content"],"partnership_url":null,"brands":["Experience Advertising","AffiliateFinders.com","MonetizeHub.net"],"posts_cited":16,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"raghuram-krishnan","name":"Raghuram Krishnan","url":"https://b2binfluencer.marketing/creators/raghuram-krishnan/","markdown_url":"https://b2binfluencer.marketing/creators/raghuram-krishnan.md","descriptor":"Raghuram Krishnan is an Adobe finance leader who speaks and writes about finance transformation, AI and technology in finance, corporate governance, and leadership.","linkedin_followers":9122,"linkedin_url":"https://www.linkedin.com/in/raghuram-krishnan-9348124","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/raghuram-krishnan.webp","topics":["artificial-intelligence","leadership","ai-in-finance"],"audiences":["finance-leaders"],"verdict":"Useful for reaching senior finance and governance practitioners in India with finance transformation, AI and leadership themes.","best_for":"A fintech rebuilding its finance function, or a campaign for senior finance and governance practitioners in India.","not_for":"Paid sponsored-content partnerships, product mentions or lead-generation campaigns aimed at CFOs and finance leaders.","takeaways":["AI will augment the strategic CFO, not replace the role.","AI in finance has moved from experiment to foundation, and adoption is a community problem.","Board effectiveness is judgment when there is no obvious answer."],"check_first":"Confirm whether they accept sponsored work and provide audience demographics and engagement data.","main_ideas":["AI will augment the strategic CFO, not replace the role","AI in finance has moved from experiment to foundation, and adoption is a community problem","Board effectiveness is judgment when there is no obvious answer","Leadership stature is defined by how you treat people","Building high-performing teams is a collective achievement"],"partnership_formats":[],"partnership_url":null,"brands":["Adobe","FICCI","CFO India","Quest Global","Simandhar Education","IIM Bangalore"],"posts_cited":14,"latest_post":"2026-08-24","similar":[{"id":"ravi-nandan-sinha","url":"https://b2binfluencer.marketing/creators/ravi-nandan-sinha/"},{"id":"shilpy-singh","url":"https://b2binfluencer.marketing/creators/shilpy-singh/"}],"engagement":null},{"id":"andrea-diaz","name":"Andrea Diaz","url":"https://b2binfluencer.marketing/creators/andrea-diaz/","markdown_url":"https://b2binfluencer.marketing/creators/andrea-diaz.md","descriptor":"Andrea Diaz advises small businesses and growing employers on HR operations, employment compliance, and workforce systems. Their LinkedIn posts also examine how employers should assess AI tools used in HR.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/andreaddiaz","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","hr"],"audiences":["small-business-owners","hr-and-people-leaders","founders-and-operators"],"verdict":"Useful for employer-focused content on HR operations, employment compliance, workforce systems, and assessing AI tools used in HR.","best_for":"A mid-market HR technology company reaching HR and operations leaders at scaling, multi-state employers via advisory content.","not_for":"A national consumer brand seeking broad-reach awareness measured on impressions and total reach.","takeaways":["AI HR tools should be judged on how they decide, not what they remove.","Replacing an employee can mean lost productivity and institutional knowledge, plus recruiting expense.","Washington unemployment benefits for striking workers could affect a shared fund employers contribute to."],"check_first":"Ask for recent LinkedIn analytics or documented survey showing role, seniority, and employer size.","main_ideas":["HR operations are risk infrastructure, not back-office administration","The real compliance question is disparate impact, not intent","AI HR tools should be judged on how they decide, not what they remove","Follow the mechanism from policy headline to employer cost line","Backfilling hides the cost of turnover"],"partnership_formats":["Rippling HRIS referral partnership","Paid referral introductions","Fixed-scope HR setup engagement","Event session or speaking"],"partnership_url":null,"brands":["Rippling","Domenica HRM","Seattle Tech Week"],"posts_cited":15,"latest_post":"2026-08-14","similar":[{"id":"nicole-lowry","url":"https://b2binfluencer.marketing/creators/nicole-lowry/"},{"id":"allie-ficker","url":"https://b2binfluencer.marketing/creators/allie-ficker/"},{"id":"nancy-taylor","url":"https://b2binfluencer.marketing/creators/nancy-taylor/"}],"engagement":null},{"id":"zelle-jeremias-herbolario","name":"Zelle Jeremias Herbolario","url":"https://b2binfluencer.marketing/creators/zelle-jeremias-herbolario/","markdown_url":"https://b2binfluencer.marketing/creators/zelle-jeremias-herbolario.md","descriptor":"Zelle Jeremias Herbolario writes about improving marketing-agency operations: connecting sales, client management, and delivery; clarifying handoffs and information ownership; and reducing reliance on founders to keep work moving. The posts also introduce ZelleClaw, an AI assistant for agency workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/iamzellejrms","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zelle-jeremias-herbolario.webp","topics":["artificial-intelligence","sales","startup","agency-operations","founder-dependency"],"audiences":["agency-owners"],"verdict":"Most useful for diagnosing agency operations gaps and connecting sales, client management, and delivery.","best_for":"Fits a 20 to 50 person founder-led agency fixing handoffs and information ownership.","not_for":"Does not fit a campaign arguing agencies should replace their stack with a new tool.","takeaways":["Agency chaos is a structure problem, not a people problem.","A complete handoff checks scope, contract, payment, assets, internal requirements, and ownership.","Information has to be captured, not carried in people's heads."],"check_first":"Request recent audience data and documented role or seniority sources if those matter.","main_ideas":["Agency chaos is a structure problem, not a people problem","The failure usually starts earlier than where you notice it","Information has to be captured, not carried in people's heads","Connect what you already pay for before buying more","AI should be treated as a team member, not a tool"],"partnership_formats":[],"partnership_url":null,"brands":["ZelleClaw","OpenClaw"],"posts_cited":17,"latest_post":"2026-10-02","similar":[{"id":"syed-subhan-ali","url":"https://b2binfluencer.marketing/creators/syed-subhan-ali/"},{"id":"saidul-islam-sakib","url":"https://b2binfluencer.marketing/creators/saidul-islam-sakib/"},{"id":"peter-hall","url":"https://b2binfluencer.marketing/creators/peter-hall/"}],"engagement":null},{"id":"etienne-turner","name":"Etienne Turner","url":"https://b2binfluencer.marketing/creators/etienne-turner/","markdown_url":"https://b2binfluencer.marketing/creators/etienne-turner.md","descriptor":"Etienne Turner shares practical advice on HubSpot, B2B marketing, and revenue operations, with a focus on CRM data, workflows, and AI adoption. Turner's posts also describe helping businesses improve their revenue processes, including manufacturers.","linkedin_followers":4112,"linkedin_url":"https://www.linkedin.com/in/etienne-turner-0697216a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/etienne-turner.webp","topics":["artificial-intelligence","b2b-marketing","revenue-operations","ai-adoption","crm-data-quality"],"audiences":["revenue-operations-leaders"],"verdict":"Useful for practical HubSpot, CRM data, and revenue operations guidance, especially AI adoption and data cleanup for B2B teams.","best_for":"B2B SaaS consultancy or manufacturer needing HubSpot AI adoption and CRM data cleanup guidance.","not_for":"Consumer brand sponsorship for seasonal acquisition, lifestyle creative, or documented sponsored-post packages.","takeaways":["AI credits: Customer Agent 50 credits per resolved conversation, Data Agent 10 per record response.","Revenue Hub connects quoting, CPQ, contracts, billing, invoicing, and payments inside the CRM.","Manufacturing CRM risks include duplicate ERP accounts, distributor entered three ways, wrong plant contacts."],"check_first":"Ask for audience survey or platform export showing roles, company size and type, and CRM decision involvement.","main_ideas":["Judge AI by the work it can reliably take on","Clean CRM data matters more when AI acts on it","Connected revenue tools inherit the data beneath them","Ask what work AI agents can take off the team’s hands","Turner’s earlier marketing advice is practical but more general"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot"],"posts_cited":15,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"meenank-minnu","name":"Meenank Minnu","url":"https://b2binfluencer.marketing/creators/meenank-minnu/","markdown_url":"https://b2binfluencer.marketing/creators/meenank-minnu.md","descriptor":"Meenank Minnu creates LinkedIn content about B2B marketing, SaaS growth, and personal branding, and says they coach B2B marketing teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/superminnu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/meenank-minnu.webp","topics":["artificial-intelligence","b2b-marketing","seo","ai-search-visibility","personal-branding","positioning"],"audiences":["b2b-saas"],"verdict":"Meenank Minnu is most useful for explaining B2B marketing fundamentals through concrete stories and positioning arguments.","best_for":"A B2B SaaS company whose pipeline problem is really a positioning problem.","not_for":"A campaign that needs a documented, priced placement and pre-approved copy.","takeaways":["A flooded bathtub illustrates fixing value proposition or positioning before adding more content.","Too many teams, metrics, and handoffs sit between a company and its customer.","When Gen Alpha did not recognize references, they switched to local examples."],"check_first":"Confirm whether they offer sponsorship, rates, formats, and audience analytics.","main_ideas":["Fix the tap, not the bucket: fundamentals before more content","Too many teams and handoffs sit between a company and its customer","You are invisible because you are too polite: attention comes from taking a stand","Your examples have to live in your audience's world","AI is resetting what software and skills are worth"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Reddit","Claude"],"posts_cited":19,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"shahzad-khan","name":"Shahzad Khan","url":"https://b2binfluencer.marketing/creators/shahzad-khan/","markdown_url":"https://b2binfluencer.marketing/creators/shahzad-khan.md","descriptor":"Shahzad Khan is a copywriter and educator who teaches freelancers how to build copywriting skills, find clients, and grow their income.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shahzad-khan-copywriter","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","healthcare","client-acquisition","positioning"],"audiences":["agency-owners"],"verdict":"Shahzad Khan is most useful for teaching freelancers copywriting income growth, positioning, and client acquisition.","best_for":"A B2B copywriting training company booking a guest workshop on copywriter income scaling.","not_for":"A consumer brand wanting sponsored posts plus hands-on AI video production.","takeaways":["Copywriter income grows in five stages; each ends when you drop a habit.","Underpayment is usually a positioning problem, not just a skill problem.","Marketplaces are launchpads, not the destination."],"check_first":"Confirm Khan's audience composition with survey or documented source; posts do not identify it.","main_ideas":["Copywriter income grows in five stages; each ends when you drop a habit","Underpayment is usually a positioning problem, not just a skill problem","Marketplaces are launchpads, not the destination","Saturated niches are where the work is; quitting early is the real problem","AI will remove jobs and create new ones; creative strategy is named as the next opening"],"partnership_formats":[],"partnership_url":null,"brands":["The 6-Figure Copywriter"],"posts_cited":16,"latest_post":"2026-10-08","similar":[{"id":"slavisa-bogdanovic","url":"https://b2binfluencer.marketing/creators/slavisa-bogdanovic/"},{"id":"rachel-h-meltzer","url":"https://b2binfluencer.marketing/creators/rachel-h-meltzer/"},{"id":"syeda-nida-shakeel","url":"https://b2binfluencer.marketing/creators/syeda-nida-shakeel/"}],"engagement":null},{"id":"stephanie-atkinson","name":"Stephanie Atkinson","url":"https://b2binfluencer.marketing/creators/stephanie-atkinson/","markdown_url":"https://b2binfluencer.marketing/creators/stephanie-atkinson.md","descriptor":"Stephanie Atkinson shares analysis and news about IoT, AI, edge computing, and industrial technology through Compass Intelligence. She also runs vMarque, a business offering branding, websites, marketing content, and related services.","linkedin_followers":11951,"linkedin_url":"https://www.linkedin.com/in/stephanieatkinson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephanie-atkinson.webp","topics":["artificial-intelligence","physical-ai","robotics"],"audiences":[],"verdict":"Stephanie Atkinson is most useful for industry analyst commentary on IoT, AI, edge computing, and industrial technology.","best_for":"A B2B IoT or industrial technology company seeking an industry analyst and market expert.","not_for":"Consumer or lifestyle brands seeking paid social reach, short-form video, or guaranteed impressions.","takeaways":["Qualcomm earnings post links revenue to industrial IoT, robotics, edge AI, manufacturing, and automotive.","Critical infrastructure post names PLCs, pumps, and sensors, and local operators with limited budgets.","Awards announcements map companies and products across IoT, enterprise technology, and emerging tech."],"check_first":"Confirm LinkedIn analytics, rates, deliverables, audience guarantee, and sponsor disclosure before contacting them.","main_ideas":["Unsecured industrial control systems are an avoidable lapse, not just a threat to warn about","Industrial IoT is in momentum mode while the rest of the industry talks about it","Robotics, edge AI, and vehicles are converging into one physical-AI story","Enterprise device news should be measured by vertical buyer segments and specific capabilities","Awards and executive briefings are how they map categories and convene the market"],"partnership_formats":[],"partnership_url":null,"brands":["vMarque","Compass Intelligence","Qualcomm","CTAM"],"posts_cited":21,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"bob-cormier","name":"Bob Cormier","url":"https://b2binfluencer.marketing/creators/bob-cormier/","markdown_url":"https://b2binfluencer.marketing/creators/bob-cormier.md","descriptor":"Bob Cormier writes about Rhode Island’s life sciences industry, including its companies, workforce, investment, and potential for growth.","linkedin_followers":4567,"linkedin_url":"https://www.linkedin.com/in/bobcormierri","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","workforce-development"],"audiences":[],"verdict":"Bob Cormier is most useful for explaining Rhode Island life sciences workforce, investment, and manufacturing trends.","best_for":"Site-selection or economic-development work needing Rhode Island life sciences insight and a speaker.","not_for":"National consumer campaigns needing sponsored content, guaranteed reach, or product promotion.","takeaways":["Life sciences is 5,259 Rhode Island jobs, or 1.1% of state jobs.","Employment grew 24.5% from 2019 to 2023, versus 14.7% nationally.","A 45-minute drive labor pool nearly doubles; about 82,000 commute out of state."],"check_first":"Request recent LinkedIn audience analytics covering industry, seniority, and geography.","main_ideas":["Rhode Island's life sciences economy is a manufacturing economy","The labor pool does not stop at the state line","Growth claims should be itemized, dated, and sourced","Keep the companies you already have","Small size makes partnerships easier to convene"],"partnership_formats":["Conference keynote and panel speaking"],"partnership_url":null,"brands":["Bryant University","Fountainhead RI"],"posts_cited":16,"latest_post":"2026-09-29","similar":[{"id":"geoff-vercauteren","url":"https://b2binfluencer.marketing/creators/geoff-vercauteren/"},{"id":"dan-lewis","url":"https://b2binfluencer.marketing/creators/dan-lewis/"},{"id":"lavine-hemlani","url":"https://b2binfluencer.marketing/creators/lavine-hemlani/"}],"engagement":null},{"id":"kasey-brown","name":"Kasey Brown","url":"https://b2binfluencer.marketing/creators/kasey-brown/","markdown_url":"https://b2binfluencer.marketing/creators/kasey-brown.md","descriptor":"Kasey Brown is a personal-brand and content strategist who teaches professionals and agency owners to turn their work experience into visible expertise, stronger networks, and business opportunities. Brown also runs Brick by Brick, a coaching community focused on testing ideas, consistent practice, and peer support.","linkedin_followers":75343,"linkedin_url":"https://www.linkedin.com/in/kaseybrownb","youtube_url":"https://www.youtube.com/channel/UCATT2OIAlsmwf1bKhttvVhw","photo_url":null,"topics":[],"audiences":[],"verdict":"Kasey Brown is most useful for teaching experienced professionals to make their expertise visible through consistent LinkedIn content.","best_for":"A B2B professional services firm wanting senior consultants to become visibly authoritative and generate inbound leads.","not_for":"A consumer or product brand seeking sponsored short form video, rate cards, guaranteed impressions, or demographic proof.","takeaways":["Brown says strong professionals are behind on evidence, not skill.","Brown suggests a 90-second search of your public paper trail.","Brown recommends two posts a week for 90 days."],"check_first":"Confirm scope, deliverables, turnaround, pricing, and audience demographics before contacting.","main_ideas":["The content is just the proof; the brand is what people say when you are not in the room","Strong professionals are behind on evidence, not on skill","Posts compound like deposits, and waiting is the expensive part","Build in a fixed order, starting with how you want to earn","In the room, practice counts more than reach"],"partnership_formats":[],"partnership_url":null,"brands":["Brick by Brick","Goldman Sachs","Stripe","Accenture Strategy"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"carlton-brailey","name":"Carlton Brailey","url":"https://b2binfluencer.marketing/creators/carlton-brailey/","markdown_url":"https://b2binfluencer.marketing/creators/carlton-brailey.md","descriptor":"Carlton Brailey shares practical cybersecurity advice for businesses, including small and midsize companies. Brailey's posts explain threats such as malware, password-manager attacks, and fake CAPTCHA scams, then outline steps teams can take to reduce risk.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/carltonbrailey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carlton-brailey.webp","topics":["cybersecurity","social-engineering"],"audiences":[],"verdict":"Carlton Brailey is most useful for practical cybersecurity awareness content aimed at small and midsize businesses.","best_for":"Managed IT services or SMB cybersecurity awareness campaigns needing plain-language threat explainers.","not_for":"Enterprise security vendor campaigns needing technical product integration walkthroughs for security engineers.","takeaways":["Fake CAPTCHA prompts can lead someone to run a hidden script.","Password managers are targets; use MFA and a strong master password.","Malware can cause lost file access, disrupted customer orders, and damaged trust."],"check_first":"Confirm partnership terms, audience demographics, and the full IT-policy post first.","main_ideas":["Security tools are worth keeping — which is exactly why attackers now target them","Attackers exploit ordinary habits, not technical ignorance","Small and midsize businesses are targets, not an afterthought","Downtime is a business problem, and the damage outlasts the outage","A threat explainer should end with actions and an open question"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"jennifer-mcclure","name":"Jennifer McClure","url":"https://b2binfluencer.marketing/creators/jennifer-mcclure/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-mcclure.md","descriptor":"Jennifer McClure writes and speaks about HR strategy, workplace systems, leadership, and talent development. McClure's work argues that HR should connect people decisions to business results, and examines how leaders can guide organizations through change and AI adoption.","linkedin_followers":188611,"linkedin_url":"https://www.linkedin.com/in/jennifermcclure","youtube_url":"https://www.youtube.com/channel/UCQw44IVbARig0AQU3HS95Lg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-mcclure.webp","topics":["artificial-intelligence","leadership","hr","leadership-development","workplace-culture","learning-and-development"],"audiences":["hr-leaders","talent-acquisition-leaders"],"verdict":"Jennifer McClure is most useful for HR strategy, leadership, and AI adoption content tied to business results.","best_for":"B2B HR technology brands wanting keynote or content series on HR strategy and AI adoption.","not_for":"Cybersecurity brands needing developer-focused short-form video, code demos, or technical product teardowns.","takeaways":["HR is not broken; the systems it inherited are.","Training attendance is an activity metric, not a business result.","After orientation rebuild, turnover fell by more than 70% within a year."],"check_first":"Confirm sponsored placement terms and request recent LinkedIn analytics on reach, follower growth, and job function or seniority.","main_ideas":["HR is not broken; the systems it inherited are","Being strategic is proven in decisions, not in where you sit","Training attendance is an activity metric, not a business result","AI exposed a leadership capability gap that was already there","Culture change comes before or alongside a financial turnaround"],"partnership_formats":["Sponsored LinkedIn post built on a named customer story","Conference or summit session for a senior people audience"],"partnership_url":null,"brands":["Justworks","LinkedIn"],"posts_cited":13,"latest_post":"2026-09-24","similar":[{"id":"molley-ricketts","url":"https://b2binfluencer.marketing/creators/molley-ricketts/"},{"id":"george-bront-n","url":"https://b2binfluencer.marketing/creators/george-bront-n/"},{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"}],"engagement":null},{"id":"audrey-halpern","name":"Audrey Halpern","url":"https://b2binfluencer.marketing/creators/audrey-halpern/","markdown_url":"https://b2binfluencer.marketing/creators/audrey-halpern.md","descriptor":"Audrey Halpern is a leadership-development facilitator who helps organizations build managers’ skills in feedback, psychological safety, communication, and AI-aware leadership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/arhemployeetraining","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/audrey-halpern.webp","topics":["artificial-intelligence","leadership","learning-and-development","employee-retention"],"audiences":[],"verdict":"Audrey Halpern is most useful for turning leadership ideas into concrete manager habits around feedback, psychological safety, and AI-aware leadership.","best_for":"A professional-services firm replacing annual performance conversations with manager capability workshops on feedback and psychological safety.","not_for":"An HR-technology or workplace-software vendor seeking sponsored posts and product videos with reach and signups as measures.","takeaways":["Feedback should arrive while it can still change the work.","Psychological safety is created in the 30 seconds after someone speaks.","Retention is slow environmental care, not a last-minute save."],"check_first":"Confirm delivery formats, group sizes, geographic availability, references, and engagement evidence for the 1,986 LinkedIn followers.","main_ideas":["Feedback should arrive while it can still change the work","Psychological safety is created in the 30 seconds after someone speaks","Retention is slow environmental care, not a last-minute save","AI should extend capability without outsourcing humanity","Training counts only when behavior changes after the room empties"],"partnership_formats":["Facilitated workshops and manager sessions","Programs designed for reinforcement, not a single event","AI-aware leadership development alongside tool training","Manager-level retention and career-conversation modules"],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"brian-mcauliff","name":"Brian McAuliff","url":"https://b2binfluencer.marketing/creators/brian-mcauliff/","markdown_url":"https://b2binfluencer.marketing/creators/brian-mcauliff.md","descriptor":"Brian McAuliff works on audiovisual and education technology through Bri-Tech, including designing and supporting school systems and developing custom products. McAuliff also announced that they are starting as COO of Young Equipment Solutions, which sells education technology developed with Bri-Tech.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/brian-mcauliff-71816911","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-mcauliff.webp","topics":[],"audiences":[],"verdict":"Most useful for practical K-12 AV integration and school technology partnership examples, not paid social reach.","best_for":"A K-12 AV integration company building a joint district offer with after-installation service.","not_for":"A brief that only wants bought reach or high-volume social creator output.","takeaways":["Support after installation is the product, not an add-on.","Keep engineering, fabrication and programming in-house so systems outlive vendor changes.","When no off-the-shelf part exists, make one."],"check_first":"Confirm audience reach, post results, and district contracting, sales, and service roles.","main_ideas":["Support after installation is the product, not an add-on","Keep engineering, fabrication and programming in-house so systems outlive vendor changes","When no off-the-shelf part exists, make one","Technology should disappear into the room it serves","One permanent surface beats improvised fixes"],"partnership_formats":["Technology-partner agreement with a distribution partner","Co-developed products sold through a partner","Custom design and in-house fabrication","Lighting design tied to equipment purchase","Marketing and creative support for partners","Design consultation for architects, engineers and consultants","Service and support obligations"],"partnership_url":null,"brands":["Bri-Tech","Inspirence","Young Equipment Solutions, Inc.","Ampart Manufacturing","Monroe-Woodbury Central School District"],"posts_cited":17,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"levi-steede","name":"Levi Steede","url":"https://b2binfluencer.marketing/creators/levi-steede/","markdown_url":"https://b2binfluencer.marketing/creators/levi-steede.md","descriptor":"Levi Steede is the founder of Adfluent, a paid social agency for ecommerce brands. Their work focuses on building creative systems to test and scale Meta ads that bring in new customers.","linkedin_followers":7993,"linkedin_url":"https://www.linkedin.com/in/levisteede","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/levi-steede.webp","topics":["paid-ads","b2b-marketing","demand-generation","creative-testing"],"audiences":["dtc-ecommerce-brands"],"verdict":"Levi Steede is most useful for building creative systems to test and scale Meta ads for ecommerce brands.","best_for":"A low seven figure DTC ecommerce brand scaling Meta paid social through an agency.","not_for":"A brand wanting a one-off sponsored post or creator placement.","takeaways":["Creative diversity means reaching new demand, not making more hooks.","An account has two jobs: create demand and capture it.","Every ad should launch with a hypothesis and feed the next round."],"check_first":"Confirm agency engagement, pricing, minimum spend, deliverables, filming arrangements, turnaround times, and case studies.","main_ideas":["Creative diversity means reaching new demand, not making more hooks","An account has two jobs: create demand and capture it","Partnership ads borrow trust a brand ad has to earn","Every ad should launch with a hypothesis and feed the next round","Start new clients by iterating on proven creative before shooting anything new"],"partnership_formats":["Free growth audit as the entry point","Full-service paid social engagement","Onboarding that iterates on proven creative before new shoots","Partnership and whitelisted creator ads as a service line"],"partnership_url":null,"brands":["Adfluent","UpPromote","Stefan Georgi RMBC2"],"posts_cited":14,"latest_post":"2026-09-30","similar":[{"id":"jim-schro-n","url":"https://b2binfluencer.marketing/creators/jim-schro-n/"},{"id":"waleed-bin-wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/"},{"id":"nativ-yanko","url":"https://b2binfluencer.marketing/creators/nativ-yanko/"}],"engagement":null},{"id":"sanjay-shah","name":"Sanjay Shah","url":"https://b2binfluencer.marketing/creators/sanjay-shah/","markdown_url":"https://b2binfluencer.marketing/creators/sanjay-shah.md","descriptor":"Sanjay Shah shares B2B marketing advice focused on demand generation, content, advertising and CRM-driven growth.","linkedin_followers":10822,"linkedin_url":"https://www.linkedin.com/in/visionarysanjayshah","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sanjay-shah.webp","topics":["artificial-intelligence","leadership","b2b-marketing","content-marketing","marketing-measurement","ai-marketing","b2b-demand-generation"],"audiences":["b2b-marketing-teams"],"verdict":"Sanjay Shah is useful for B2B demand generation, content, advertising and CRM-driven growth advice.","best_for":"B2B marketing agencies or SaaS vendors seeking thought leadership for budget-holding marketing leaders.","not_for":"Consumer or non-marketing brands wanting paid reach campaigns with stated audience size and demographics.","takeaways":["Build familiarity before buyers are ready, so they choose you when a problem appears.","Connect CRM to advertising so messages adapt for prospects, customers and buying-committee members.","Judge growth by customer value, retention, close rates and partnerships, not lead volume."],"check_first":"Ask for case-study data and confirm current ideas, collaboration formats, disclosure and time required.","main_ideas":["Build familiarity before a buyer is ready to act","Judge growth by customer value, not lead volume","Connect marketing to the whole buying journey","Start with business strategy, then build the content and tools","Use B2B-specific measures and understand the buying committee"],"partnership_formats":[],"partnership_url":null,"brands":["Visionary"],"posts_cited":14,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"jeremy-bennett","name":"Jeremy Bennett","url":"https://b2binfluencer.marketing/creators/jeremy-bennett/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-bennett.md","descriptor":"Jeremy Bennett runs J Bennett Recruiting, focusing on executive searches for heavy equipment dealerships. His posts discuss dealership leadership hiring and the industry’s recruiting needs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jbennettrecruiting","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-bennett.webp","topics":["leadership","recruiting"],"audiences":[],"verdict":"They are most useful for executive search insights and hiring advice for heavy equipment dealership leadership.","best_for":"A multi-location heavy equipment dealership group filling a senior commercial or finance seat.","not_for":"Brands seeking sponsored content, creator media campaigns, or high-volume transactional hiring.","takeaways":["A dealership CFO should discuss service absorption, rental fleet ROI, and floorplan exposure.","Sales leaders need real P&L ownership, long-cycle B2B sales, and team building.","OEM expansion tightens competition for technicians and managers, so dealers should build talent pipelines early."],"check_first":"Confirm your need is executive search for a heavy equipment dealership, not sponsored content.","main_ideas":["Dealership leadership is about accountability, not industry pedigree","A leader who says the right things but never makes a hard call","Senior hires break the contingency recruiting model","Industry news is a hiring clock, not just news","Focus beats headcount"],"partnership_formats":["Executive Search and Talent Acquisition","Strategic Talent Planning and Market Consulting","Leadership Vetting and Operational Philosophy Consultation","Niche Market Specialization","Inquiry Method","No formal sponsorship or platform agreements"],"partnership_url":null,"brands":["Alta Equipment Company","Alta Equipment Group"],"posts_cited":17,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"barney-brown","name":"Barney Brown","url":"https://b2binfluencer.marketing/creators/barney-brown/","markdown_url":"https://b2binfluencer.marketing/creators/barney-brown.md","descriptor":"Barney Brown shares practical advice on TikTok Shop and creator marketing, including how brands can build lasting creator partnerships, set affiliate commissions around profit margins, and use paid social to scale what works. Their posts describe work with Social Hit, a creative-led TikTok agency.","linkedin_followers":32776,"linkedin_url":"https://www.linkedin.com/in/barney-brown-socialhit","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/barney-brown.webp","topics":["paid-ads","tiktok-shop","paid-social"],"audiences":["ecommerce-brands"],"verdict":"They are most useful for TikTok Shop creator retention, margin-based affiliate commissions, and paid social scaling.","best_for":"A UK fashion ecommerce brand launching TikTok Shop on tight margins and avoiding discounts.","not_for":"B2B software sponsorships, LinkedIn thought leadership, or YouTube tutorials without TikTok Shop.","takeaways":["Creator retention is more revealing than reach alone for TikTok Shop sales.","A beauty brand cycled through 257 creators in 90 days.","A launch at 5% commission with no discounts reached £100K in month one."],"check_first":"Confirm client-side validation, current pricing, and audience job roles before contacting them.","main_ideas":["Retention, not reach, predicts TikTok Shop revenue","Last-click measurement hides what TikTok actually does","Set commission from the brand's margin, not the going rate","Cheaper TikTok ads pay off only with native creative and steady spend","Build a creator core instead of renting one-off posts"],"partnership_formats":["Creator marketing built around retention","Affiliate commission set against your margins","Paid social to scale proven creator content","Brand campaigns by intake window"],"partnership_url":null,"brands":["Social Hit"],"posts_cited":14,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"dunstan-allison-hope","name":"Dunstan Allison-Hope","url":"https://b2binfluencer.marketing/creators/dunstan-allison-hope/","markdown_url":"https://b2binfluencer.marketing/creators/dunstan-allison-hope.md","descriptor":"Dunstan Allison-Hope writes about how companies can report on sustainability and responsible AI, with a focus on human rights, material impacts, and putting reporting standards into practice.","linkedin_followers":5244,"linkedin_url":"https://www.linkedin.com/in/dunstanallisonhope","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dunstan-allison-hope.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for explaining how sustainability reporting standards and responsible AI disclosure work in practice.","best_for":"Fits sustainability consulting firms needing ESRS and responsible AI disclosure advice, webinars, or white papers.","not_for":"Does not fit AI governance vendors wanting paid sponsored posts, product demos, paid keynotes, or lead generation.","takeaways":["Revised ESRS drops the words for example from human rights lists, narrowing auditor scope reading.","More tech companies report climate change than treat affected communities as a material topic.","They argue responsible AI disclosure should use existing standards including ESRS, ISSB, GRI, SEC filings."],"check_first":"Confirm training, client case studies, advisory examples, and audience survey data before booking.","main_ideas":["Start with the impacts, not the checklist","Let human-rights due diligence inform materiality","Put responsible AI into existing reporting","Look beyond customers when assessing technology's effects","Judge regulation by whether it advances accountability"],"partnership_formats":[],"partnership_url":null,"brands":["EFRAG","Partnership on AI"],"posts_cited":12,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"azhan-shafique","name":"Azhan Shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/","markdown_url":"https://b2binfluencer.marketing/creators/azhan-shafique.md","descriptor":"Azhan Shafique is the founder of Agenex Digital, providing SEO, answer-engine optimization (AEO), and generative-engine optimization (GEO) for businesses. Shafique's posts focus on helping B2B companies make their websites clearer to search systems and more useful to prospective buyers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/azhan-shafique-971aa8247","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/azhan-shafique.webp","topics":["artificial-intelligence","seo","ai-search-visibility","answer-engine-optimization","generative-engine-optimization"],"audiences":["b2b-marketers"],"verdict":"They are most useful for B2B SEO, AEO and GEO advice on making websites and expertise clearer to search systems and buyers.","best_for":"B2B medical-device or manufacturing brands seeking AI search visibility and organic pipeline.","not_for":"Consumer packaged-goods sponsored short-form video campaigns for broad consumer reach and follower growth.","takeaways":["AI visibility depends on entity understanding, not just backlinks.","A B2B page can rank and still fail the buyer.","Automation can execute SEO, but business decisions must come first."],"check_first":"Ask for commercial terms, audience data and past performance evidence before budgeting.","main_ideas":["AI visibility depends on entity understanding, not just backlinks","A B2B page can rank and still fail the buyer","Page completeness means answering the buyer's decision, not adding keywords","AI keyword lists need difficulty, intent and a ranking check","Automation can execute SEO, but business decisions must come first"],"partnership_formats":[],"partnership_url":null,"brands":["Agenex Digital","Tahir Group of Industries"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"matt-dornfeld","name":"Matt Dornfeld","url":"https://b2binfluencer.marketing/creators/matt-dornfeld/","markdown_url":"https://b2binfluencer.marketing/creators/matt-dornfeld.md","descriptor":"Matt Dornfeld works on AI enablement and go-to-market performance, helping teams identify process bottlenecks and put AI into practical workflows. Dornfeld's posts discuss sales automation, AI adoption, and training business teams to use AI.","linkedin_followers":10646,"linkedin_url":"https://www.linkedin.com/in/matt-gpt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-dornfeld.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-adoption","go-to-market-strategy","sales-enablement","workflow-automation"],"audiences":[],"verdict":"Matt Dornfeld is useful for process-first AI enablement and GTM performance advisory, not sponsored LinkedIn posts.","best_for":"B2B SaaS revenue org of a few hundred wanting AI adoption and GTM execution, via paid advisory.","not_for":"A mid-market CRM vendor buying sponsored LinkedIn posts with guaranteed engagement and named enterprise sales leader audience.","takeaways":["AI initiatives stall when tools go unused, sit disconnected, or are chosen before problem is clear.","In a USC session, participants built a reusable AI skill without code.","A revenue-team workflow turns scattered customer signals into suggested seller actions."],"check_first":"Confirm whether they offer paid workshops or advisory and can provide audience analytics.","main_ideas":["Demos are easy; adoption is everything","Speed on a revenue team is a relevance and execution problem, not a headcount problem","Teach AI as a thought partner, and start from the problem","Look at the system around the team before blaming the team","The cost of waiting is real but invisible in the accounts"],"partnership_formats":[],"partnership_url":null,"brands":["ClickUp","BigCommerce","Feedonomics","Composite"],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"antonio-ieran","name":"Antonio Ieranò","url":"https://b2binfluencer.marketing/creators/antonio-ieran/","markdown_url":"https://b2binfluencer.marketing/creators/antonio-ieran.md","descriptor":"Antonio Ieranò writes about cybersecurity, data protection and digital governance, with a focus on helping organizations assess EU rules and apply them to technology, vendors and workplace practices.","linkedin_followers":19407,"linkedin_url":"https://www.linkedin.com/in/antonioierano","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/antonio-ieran.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Antonio Ieranò is useful for turning EU cybersecurity and data protection rules into vendor assessment and policy questions.","best_for":"B2B cybersecurity or compliance vendor targeting European enterprises, especially Italian, needing AI Act and CRA buyer material.","not_for":"High-volume US productivity campaigns wanting scripted testimonials, benchmarks, guaranteed positive claims, or fixed social placements.","takeaways":["The AI Act works as a vendor questionnaire, not a legal brief.","Security products are themselves regulated products under rules like the Cyber Resilience Act.","Blocking Shadow AI can itself be unlawful in Italy due to privacy and employment law."],"check_first":"Confirm commercial formats, rates, audience role data, and any sponsorship or partnership policy before contacting.","main_ideas":["The AI Act is a vendor questionnaire, not a legal brief","Security products are themselves regulated products","Blocking Shadow AI can itself be unlawful in Italy","2026 is a governance deadline, and Italy is behind","Email is the ungoverned layer everyone skips"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"davide-rizzoli","url":"https://b2binfluencer.marketing/creators/davide-rizzoli/"},{"id":"giorgio-gnoli","url":"https://b2binfluencer.marketing/creators/giorgio-gnoli/"},{"id":"alessandra-salimbene","url":"https://b2binfluencer.marketing/creators/alessandra-salimbene/"}],"engagement":null},{"id":"dean-spencer","name":"Dean Spencer","url":"https://b2binfluencer.marketing/creators/dean-spencer/","markdown_url":"https://b2binfluencer.marketing/creators/dean-spencer.md","descriptor":"Dean Spencer helps manufacturing businesses make marketing more useful to sales. Their LinkedIn posts focus on aligning sales and marketing, preparing buyers before handoff, improving campaign speed, and creating practical content from customer and sales conversations.","linkedin_followers":6772,"linkedin_url":"https://www.linkedin.com/in/progrowth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dean-spencer.webp","topics":["sales","sales-and-marketing-alignment"],"audiences":[],"verdict":"Dean Spencer is most useful for manufacturing marketing that supports sales and buyer education.","best_for":"Manufacturing company wanting sales and marketing alignment and shorter launch timelines.","not_for":"Consumer brand selling direct to buyers needing short-form video across Instagram and TikTok.","takeaways":["Deals often stall at the handover before sales gets involved.","Earn sales team's time with useful work on one live account first.","Publish about a product's problem before the product is ready."],"check_first":"Confirm LinkedIn follower demographics and recent engagement for comparable sales-alignment posts.","main_ideas":["Deals stall at the handover, not in sales","Earn the sales team's time instead of asking for it","Alignment drifts back to habit within a week","Time from decision to live belongs on the board pack","Publish about the problem before the product is ready"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":18,"latest_post":"2026-10-06","similar":[{"id":"arushi-malviya","url":"https://b2binfluencer.marketing/creators/arushi-malviya/"},{"id":"tim-nilsson","url":"https://b2binfluencer.marketing/creators/tim-nilsson/"},{"id":"andrew-wright","url":"https://b2binfluencer.marketing/creators/andrew-wright/"}],"engagement":null},{"id":"mohan-sundar","name":"Mohan Sundar","url":"https://b2binfluencer.marketing/creators/mohan-sundar/","markdown_url":"https://b2binfluencer.marketing/creators/mohan-sundar.md","descriptor":"Mohan Sundar shares practical breakdowns of B2B sales and revenue operations, including lead routing, outbound sales development, and ways teams use AI in their workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mohan-sundar-huntd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mohan-sundar.webp","topics":["artificial-intelligence","sales","revenue-operations","sales-development"],"audiences":["sales-leaders","revenue-operations-leaders"],"verdict":"Mohan Sundar is most useful for practical breakdowns of B2B sales and revenue operations, including lead routing, outbound, and AI workflows.","best_for":"A RevOps, lead-routing, speed-to-lead, or sales-process vendor selling to mid-market and enterprise revenue teams.","not_for":"An enterprise AI platform seeking advocacy that AI should replace sales reps, not assist them.","takeaways":["Zapier found about a third of affected leads had email typos.","HockeyStack tested outbound with people already engaging with its inbound channels.","Ramp limited AI tools to approved actions and used successful experiments."],"check_first":"Confirm audience roles and seniority, and whether a sponsorship offering or rates exist.","main_ideas":["Find the leak between buyer interest and a human response","Build outbound from demand the team already has","Treat RevOps as the design of workflows and systems","Use AI to expand analysis, with people retaining judgment","Add an enterprise motion without weakening the existing one"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"pierre-duverg","name":"Pierre Duvergé","url":"https://b2binfluencer.marketing/creators/pierre-duverg/","markdown_url":"https://b2binfluencer.marketing/creators/pierre-duverg.md","descriptor":"Pierre Duvergé shares practical B2B marketing advice for small businesses, including how to audit customer acquisition, improve sales processes, and connect websites, CRM systems, and follow-up into a more reliable growth system.","linkedin_followers":6303,"linkedin_url":"https://www.linkedin.com/in/pierre-duverg%C3%A9-96926144","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","sales","b2b-marketing","ai-in-marketing","marketing-automation"],"audiences":["small-business-owners"],"verdict":"Most useful for practical French language B2B marketing advice on audits, acquisition costs, and sales process fixes.","best_for":"A French language B2B agency or SME campaign on customer acquisition or marketing audits.","not_for":"English language enterprise SaaS product launches aimed at Fortune 500 CMOs with video first demos.","takeaways":["Trace where your last ten customers came from, not where the team assumes.","Fix and simplify the sales process before automating it or connecting tools.","A website needs qualified traffic and follow-up to generate business."],"check_first":"Confirm no published sponsorship terms or media kit; ask for analytics and acquisition-cost sources.","main_ideas":["Start an audit with evidence, not the company’s story","Fix the process before automating it","A website needs qualified traffic and follow-up to generate business","Marketing needs realistic scope and accountable measures","Recalculate acquisition costs instead of trusting old assumptions"],"partnership_formats":[],"partnership_url":null,"brands":["Prométhée"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"la-tonya-roberts","name":"La Tonya Roberts","url":"https://b2binfluencer.marketing/creators/la-tonya-roberts/","markdown_url":"https://b2binfluencer.marketing/creators/la-tonya-roberts.md","descriptor":"La Tonya Roberts helps founders build business operations that can grow without depending on the founder to manage every task. Roberts's posts focus on repeatable processes, team accountability, and identifying where work gets stuck as a business scales.","linkedin_followers":2821,"linkedin_url":"https://www.linkedin.com/in/la-tonya-roberts","youtube_url":null,"photo_url":null,"topics":["startup"],"audiences":["small-business-owners","founders"],"verdict":"They are most useful for turning founder dependence and scaling problems into practical operations checks.","best_for":"A B2B operations consulting firm or operations-software vendor planning a depth-led, expert-positioning partnership.","not_for":"A consumer lifestyle or consumer fintech app seeking high-reach paid Instagram sponsorship.","takeaways":["Founder dependence is a business-design problem, not a time-management problem.","Growth exposes operational weaknesses that were already there.","A playbook is not a system; documentation has to pass an absence test."],"check_first":"Confirm recent impressions, engagement, audience survey, and a sample podcast episode.","main_ideas":["Founder dependence is a business-design problem, not a time-management problem","Growth exposes operational weaknesses that were already there","Accountability should be built into the system, not enforced by the owner","A playbook is not a system; documentation has to pass an absence test","Stop doing everything yourself: buy expertise when your time is worth more elsewhere"],"partnership_formats":["Expert guest on the Systems That Set You Free podcast"],"partnership_url":null,"brands":["Systems That Set You Free","Operational Freedom Diagnostic"],"posts_cited":15,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"alison-mcquillan","name":"Alison McQuillan","url":"https://b2binfluencer.marketing/creators/alison-mcquillan/","markdown_url":"https://b2binfluencer.marketing/creators/alison-mcquillan.md","descriptor":"Alison McQuillan shares practical case studies on improving CRM data, governance, and lead-to-cash operations, including how to prepare business processes for AI.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alison-mcquillan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alison-mcquillan.webp","topics":["artificial-intelligence","data-quality","ai-readiness"],"audiences":[],"verdict":"Alison McQuillan is most useful for practical case studies on CRM data, governance, and lead-to-cash process repair before automation or AI.","best_for":"A B2B SaaS vendor selling contract automation, e-signature, or CRM data quality to revenue operations and IT.","not_for":"A reach-driven paid sponsorship for a consumer productivity app aimed at individual users does not fit.","takeaways":["Sellers entered inaccurate CRM data because they could fix it later by hand.","Wiring e-signature straight into the CRM would have failed because the process was not followed.","A failed CRM consolidation cost more than $1.5M, then $500,000 to redo."],"check_first":"Confirm whether they offer consulting or co-produced content, since posts describe no sponsorship or paid collaboration.","main_ideas":["Fix the process before automating it","Governance can prevent expensive rework","Control data creation before cleaning it","AI inherits the quality of its foundations"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"irit-levi","url":"https://b2binfluencer.marketing/creators/irit-levi/"}],"engagement":null},{"id":"plamen-peev","name":"Plamen Peev","url":"https://b2binfluencer.marketing/creators/plamen-peev/","markdown_url":"https://b2binfluencer.marketing/creators/plamen-peev.md","descriptor":"Plamen Peev writes about Salesforce and CRM, and how digital tools such as AI can help businesses and renewable-energy projects work better.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ppeev1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/plamen-peev.webp","topics":["artificial-intelligence","sales","startup","ai-readiness"],"audiences":[],"verdict":"Plamen Peev is most useful for explaining how Salesforce, CRM, AI, and digitalization affect renewable energy and aerospace operations.","best_for":"A renewable-energy consultancy or grid-technology vendor wanting LinkedIn thought leadership on digitalization in wind and solar projects.","not_for":"A consumer brand wanting short-form video or lifestyle content for a general consumer audience.","takeaways":["Agentic AI raises data quality, permissions, integrations, and API and token cost issues.","Wind or solar park development has six steps, from site selection to operation.","Digital tools for renewable energy include real-time monitoring, predictive maintenance, and digital twins."],"check_first":"Confirm audience breakdown, partnership terms, rates, deliverables, and disclosure wording before contacting.","main_ideas":["Agentic AI turns old CRM problems into blockers","In renewable energy, digitalization is the variable you can control","Security, not economics, is what stalled Swedish offshore wind","Regulated industries cannot run on untraceable models or closed data","Salesforce's durable value is business process, not novelty"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","Scalefocus","Svenska Markavtal AB","Green Power Sweden","AURA-AERO"],"posts_cited":16,"latest_post":"2026-08-31","similar":[{"id":"rafael-sol-s","url":"https://b2binfluencer.marketing/creators/rafael-sol-s/"},{"id":"riccardo-sai","url":"https://b2binfluencer.marketing/creators/riccardo-sai/"},{"id":"marcelo-campos","url":"https://b2binfluencer.marketing/creators/marcelo-campos/"}],"engagement":null},{"id":"michele-sciabarr","name":"Michele Sciabarrà","url":"https://b2binfluencer.marketing/creators/michele-sciabarr/","markdown_url":"https://b2binfluencer.marketing/creators/michele-sciabarr.md","descriptor":"Michele Sciabarrà is a Nuvolaris founder who works on AI products, including private AI applications that connect company data and systems to business processes. Sciabarrà has described focusing on product development and taking on the CTO role.","linkedin_followers":46018,"linkedin_url":"https://www.linkedin.com/in/msciab","youtube_url":"https://www.youtube.com/channel/UCs8u_Cl9K7NinoiUg5dEq4A","photo_url":"https://b2binfluencer.marketing/assets/avatars/michele-sciabarr.webp","topics":["artificial-intelligence","leadership","startup","ai-agents","enterprise-ai"],"audiences":[],"verdict":"Michele Sciabarrà is most useful for private AI product strategy and concrete deployment patterns.","best_for":"A B2B AI infrastructure company wanting scoped product strategy advisory on private AI and agents.","not_for":"Paid LinkedIn sponsorship with fixed deliverables, CPM or CPC pricing, and broad English small-business reach.","takeaways":["Private AI belongs inside business processes, not above them.","Six private-AI patterns include wiki chat, email order intake, reporting, dashboards, database queries, conversational CRM.","Public AI is generalist; private AI matters when agents touch email, CRM, NDA documents, industrial secrets."],"check_first":"Confirm recent post-level results and audience survey data for job function, seniority, company size, geography.","main_ideas":["Private AI belongs inside business processes, not above them","The product matters more than the title, and the company should be structured to protect it","AI changes what software people do, not whether people are needed"],"partnership_formats":[],"partnership_url":null,"brands":["Nuvolaris","ChatGPT","Claude Code","Gemini"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"ivan-canovese","url":"https://b2binfluencer.marketing/creators/ivan-canovese/"},{"id":"giorgio-gnoli","url":"https://b2binfluencer.marketing/creators/giorgio-gnoli/"},{"id":"davide-rizzoli","url":"https://b2binfluencer.marketing/creators/davide-rizzoli/"}],"engagement":null},{"id":"luke-shalom","name":"Luke Shalom","url":"https://b2binfluencer.marketing/creators/luke-shalom/","markdown_url":"https://b2binfluencer.marketing/creators/luke-shalom.md","descriptor":"Luke Shalom helps founders build LinkedIn-led sales pipelines. His posts describe using buyer signals to time outbound messages, tracking sales metrics, and applying AI tools to support prospecting and content.","linkedin_followers":77692,"linkedin_url":"https://www.linkedin.com/in/lukeshalom","youtube_url":"https://www.youtube.com/channel/UCN0jrOWkUSq0wHI9uN8PpfQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-shalom.webp","topics":["artificial-intelligence","sales","startup"],"audiences":["b2b-saas-founders"],"verdict":"They are useful for founders building deliberate LinkedIn sales pipelines using buyer signals and sales metrics.","best_for":"B2B SaaS companies selling outbound or pipeline software to technical founders and small go-to-market teams.","not_for":"Large outbound automation vendors targeting enterprise demand generation leaders who want high reach.","takeaways":["Software executes a decision you have already made; it does not make it.","One signal is a coincidence; wait for two or three to stack.","Automate the finding; keep the sending and the conversation human."],"check_first":"Ask for recent comparable results and audience survey data before committing to paid placement.","main_ideas":["Software executes a decision you have already made; it does not make it","One signal is a coincidence; wait for two or three to stack","Automate the finding; keep the sending and the conversation human","Check your assumed buyer against your actual closed deals","Work backwards from touches, show rate and close rate, not from activity"],"partnership_formats":["Paid LinkedIn and GTM audit","Signal-based outbound system built on the client's account","Setter DM tracking resource"],"partnership_url":null,"brands":["Claude Code","Apify","Oxygen","Clay","FullEnrich"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"marcel-gradidge","name":"Marcel Gradidge","url":"https://b2binfluencer.marketing/creators/marcel-gradidge/","markdown_url":"https://b2binfluencer.marketing/creators/marcel-gradidge.md","descriptor":"Marcel Gradidge is an operator and go-to-market leader whose work covers enterprise networking and cybersecurity, revenue growth, and sales and partnership leadership.","linkedin_followers":2206,"linkedin_url":"https://www.linkedin.com/in/marcelgradidge","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","ai-governance","agentic-ai","go-to-market","zero-trust","business-development","cyber-resilience"],"audiences":[],"verdict":"Marcel Gradidge is most useful for LinkedIn thought leadership on enterprise networking, cybersecurity, and revenue leadership.","best_for":"Enterprise networking, observability, cybersecurity, or revenue brands seeking executive LinkedIn thought leadership.","not_for":"Consumer or mid-market campaigns needing short-form video, high-volume engagement, or measurable conversion.","takeaways":["Separate network engineering from operations, then connect them tightly.","AI security has moved from debate to defending against adversaries already using it.","Security is a posture, not a patch."],"check_first":"Confirm audience seniority, engagement data, formats, and commercial terms before contacting them.","main_ideas":["Separate network engineering from operations, then connect them tightly","AI security has moved from debate to defending against adversaries already using it","Security is a posture, not a patch","Revenue follows the most trusted person in the room, not the best pitch","The chief revenue officer should integrate revenue functions, not preside over a collection of them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-28","similar":[{"id":"sam-curry","url":"https://b2binfluencer.marketing/creators/sam-curry/"},{"id":"vivek-bharathi-muruganandam","url":"https://b2binfluencer.marketing/creators/vivek-bharathi-muruganandam/"},{"id":"nir-sofer","url":"https://b2binfluencer.marketing/creators/nir-sofer/"}],"engagement":null},{"id":"david-kershaw","name":"David Kershaw","url":"https://b2binfluencer.marketing/creators/david-kershaw/","markdown_url":"https://b2binfluencer.marketing/creators/david-kershaw.md","descriptor":"David Kershaw works on public-sector procurement, with a focus on how organisations buy and contract for AI. His posts discuss procurement risks, contract management, and helping smaller technology suppliers navigate public-sector purchasing.","linkedin_followers":13269,"linkedin_url":"https://www.linkedin.com/in/davidkershaw1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-kershaw.webp","topics":["artificial-intelligence","ai-governance"],"audiences":[],"verdict":"David Kershaw is most useful for talks and workshops on AI procurement, contracting risk, and public-sector buying.","best_for":"A public-sector procurement consultancy seeking a keynote and workshop on AI procurement and contracting risk.","not_for":"Campaigns needing proven large senior public-sector buying audiences or passive keynote-only events.","takeaways":["AI procurement runs from market to contract closure, with the back end neglected.","AI governance principles count when they become procurement standards, clauses, and market intelligence.","Public procurement shuts smaller innovators out; demystifying it is part of the job."],"check_first":"Ask for recent results from comparable AI procurement sessions and audience survey data.","main_ideas":["AI procurement runs from market to contract closure, and the back end is the neglected part","AI governance principles only count once they become procurement standards, clauses and market intelligence","Procurement should be in the room when AI policy is written","Public procurement shuts smaller innovators out, and demystifying it is part of the job","Social value, equity and sustainability belong in the buying decision"],"partnership_formats":["Unconference sponsorship, London and Cardiff, November 2026","Co-hosted education session with a professional body","AI Procurement Community of Interest"],"partnership_url":null,"brands":["Posterity Global","CIPS — The Chartered Institute of Procurement & Supply"],"posts_cited":15,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"corey-tate","name":"Corey Tate","url":"https://b2binfluencer.marketing/creators/corey-tate/","markdown_url":"https://b2binfluencer.marketing/creators/corey-tate.md","descriptor":"Corey Tate creates LinkedIn content about AI news and practical ways businesses and marketing teams can use AI, from operational workflows to creative production.","linkedin_followers":4113,"linkedin_url":"https://www.linkedin.com/in/coreytate","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/corey-tate.webp","topics":["artificial-intelligence","ai-adoption"],"audiences":[],"verdict":"Corey Tate is most useful for practical AI education on operations, model risk, and creative production workflows.","best_for":"A B2B AI consultancy keynote or workshop on operational execution and practical creative AI workflows.","not_for":"A creative AI vendor wanting a paid comparative benchmark review with measured claims and a short-form video demo.","takeaways":["AI demos are over; the next contest is operational execution.","Reliability, not the top benchmark score, determines which model a company should run.","Use creative AI to speed up production, then hand off to professional editing tools."],"check_first":"Confirm past session recordings, references, audience analytics, and commercial terms before booking.","main_ideas":["AI demos are over; the next contest is operational execution","Reliability, not the top benchmark score, determines which model a company should run","Use creative AI to speed up production, then hand off to professional editing tools","Move fast with creative tools; move deliberately with frontier models","Weekly tracking focused on transparency and content distribution"],"partnership_formats":["Sponsored LinkedIn posts and social media collaborations","Consulting and workshop engagements through Promethean AI"],"partnership_url":null,"brands":["Promethean AI","Adobe","OpenAI"],"posts_cited":11,"latest_post":"2026-10-16","similar":[{"id":"raphael-guilhem","url":"https://b2binfluencer.marketing/creators/raphael-guilhem/"},{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"},{"id":"nick-maciel","url":"https://b2binfluencer.marketing/creators/nick-maciel/"}],"engagement":null},{"id":"jennifer-hines","name":"Jennifer Hines","url":"https://b2binfluencer.marketing/creators/jennifer-hines/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-hines.md","descriptor":"Jennifer Hines writes about sales leadership and helps mid-market teams improve forecasting, pipeline qualification, and value-based selling.","linkedin_followers":6549,"linkedin_url":"https://www.linkedin.com/in/jennhines","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-hines.webp","topics":["leadership","sales","sales-forecasting","sales-coaching","pipeline-management"],"audiences":["b2b-sales-leaders"],"verdict":"Useful for practical sales leadership writing on forecast accuracy, pipeline qualification, and value-based selling.","best_for":"A B2B sales consulting firm wanting a thought-leadership guide for mid-market CEOs.","not_for":"A revenue-intelligence vendor wanting short-form video, live webinars, guaranteed impressions, and enterprise buying-committee audience.","takeaways":["A $14 million forecast shrank to $4 million when checked against completed milestones.","A discount request can signal unestablished urgency, business impact, or cost of doing nothing.","A manager's brief remark after a deal review can linger with a rep."],"check_first":"Confirm partnership terms, audience breakdown, and how vendor claims and anonymized case figures can be used.","main_ideas":["A forecast is only as honest as what sales teams put into the CRM","Qualification should mean completed milestones, not a stage label","“The customer needs a better price” is usually a value-conversation problem","Leaders judge themselves by intent, but the team experiences impact","Clarity versus hope: the same lesson in earnings calls and sales calls"],"partnership_formats":[],"partnership_url":null,"brands":["ASLI Inc.","Microsoft","Meta"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"shawn-johnson","name":"Shawn Johnson","url":"https://b2binfluencer.marketing/creators/shawn-johnson/","markdown_url":"https://b2binfluencer.marketing/creators/shawn-johnson.md","descriptor":"Shawn Johnson builds CallJune and writes about helping field sales teams capture customer-meeting insights in their CRM while those details are still fresh.","linkedin_followers":4490,"linkedin_url":"https://www.linkedin.com/in/shawnjohnson-ai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shawn-johnson.webp","topics":["artificial-intelligence","sales","ai-in-sales","sales-forecasting","crm-data-quality","sales-coaching","pipeline-management"],"audiences":[],"verdict":"They are most useful for practical content on capturing field sales meeting insights in CRM.","best_for":"B2B sales technology co-marketing webinar or expert content partnership on field sales data capture and forecast credibility.","not_for":"A sales-methodology training company seeking paid sponsorship, guaranteed demo bookings, and a fixed rate card.","takeaways":["79% of what a rep learns in a sales meeting never makes it into the CRM.","A five-step, three-minute post-meeting debrief helps capture meeting context.","A procurement change mistaken for small talk surfaces only after a deal stalls."],"check_first":"Confirm audience demographics, recent post performance, and independent verification of reported statistics and customer outcomes.","main_ideas":["Field meetings are the CRM's blind spot","The hallway debrief holds what the CRM cannot","Deals slip rather than die, and the qualifying questions arrive late","Capture it within minutes, or lose it","Sell forecast credibility, not data hygiene"],"partnership_formats":[],"partnership_url":null,"brands":["CallJune"],"posts_cited":16,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"cody-glisson","name":"Cody Glisson","url":"https://b2binfluencer.marketing/creators/cody-glisson/","markdown_url":"https://b2binfluencer.marketing/creators/cody-glisson.md","descriptor":"Cody Glisson writes about contamination control and aseptic pharmaceutical manufacturing, with practical analysis of media-fill investigations, material transfer risks, and quality risk management.","linkedin_followers":917,"linkedin_url":"https://www.linkedin.com/in/cody-glisson-a1242591","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cody-glisson.webp","topics":[],"audiences":[],"verdict":"Most useful for practical contamination control and aseptic manufacturing analysis, especially APS investigations and material transfer risks.","best_for":"A contamination-control training provider, disinfection-chemistry supplier, or audit service targeting pharma QA and manufacturing teams.","not_for":"An AI and data-analytics platform or consumer-facing health campaign needing keynote reach and video content.","takeaways":["Do not stop at the first root cause in a media-fill failure.","Contamination risk accumulates in packaging and manual transfer, not just the filling zone.","How a team frames an APS positive determines whether it learns anything from it."],"check_first":"Ask for rates, deliverables, disclosure practices, audience analytics, and comparable topic results before committing budget.","main_ideas":["Do not stop at the first root cause in a media-fill failure","Contamination risk accumulates in packaging and manual transfer, not just the filling zone","How a team frames an APS positive determines whether it learns anything from it","Cleanroom chemistry supply is a patient-facing resilience question","Choose between a BSC and an isolator on total cost of ownership, not purchase price"],"partnership_formats":[],"partnership_url":null,"brands":["Ecolab"],"posts_cited":14,"latest_post":"2026-09-15","similar":[{"id":"dan-lewis","url":"https://b2binfluencer.marketing/creators/dan-lewis/"},{"id":"mike-b","url":"https://b2binfluencer.marketing/creators/mike-b/"},{"id":"santi-adavani","url":"https://b2binfluencer.marketing/creators/santi-adavani/"}],"engagement":null},{"id":"kate-alger","name":"Kate Alger","url":"https://b2binfluencer.marketing/creators/kate-alger/","markdown_url":"https://b2binfluencer.marketing/creators/kate-alger.md","descriptor":"Kate Alger is a customer success executive and advisor who writes about scaling customer success, AI in customer operations, and the business practices that support renewals and customer value.","linkedin_followers":2691,"linkedin_url":"https://www.linkedin.com/in/katealger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kate-alger.webp","topics":["artificial-intelligence","leadership","customer-success","ai-governance"],"audiences":[],"verdict":"Kate Alger is most useful for customer success content on AI governance, staged autonomy, and renewal operations.","best_for":"A B2B SaaS customer success platform needing fractional thought leadership on AI governance and autonomous CS maturity.","not_for":"A consumer app or developer tooling brand wanting large reach, rate card, and audience demographics.","takeaways":["Autonomous customer success is a three-step climb, not a switch.","AI guardrails are operational controls in how work gets done.","Renewals are lost in delivery, not at the price negotiation."],"check_first":"Confirm recent post impressions, engagement, follower demographics, and commercial terms.","main_ideas":["Autonomous customer success is a three-step climb, not a switch","AI guardrails are operational controls in how work gets done","Renewals are lost in delivery, not at the price negotiation","Benchmarked maturity assessments as a working customer-success format","Capital CS and lowercase cs are different problems"],"partnership_formats":[],"partnership_url":null,"brands":["Certinia","Salesforce","TSIA"],"posts_cited":15,"latest_post":"2026-10-06","similar":[{"id":"sabina-m-pons","url":"https://b2binfluencer.marketing/creators/sabina-m-pons/"},{"id":"john-gaspar","url":"https://b2binfluencer.marketing/creators/john-gaspar/"},{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"}],"engagement":null},{"id":"manuel-kekeisen","name":"Manuel Kekeisen","url":"https://b2binfluencer.marketing/creators/manuel-kekeisen/","markdown_url":"https://b2binfluencer.marketing/creators/manuel-kekeisen.md","descriptor":"Manuel Kekeisen shares guidance and events for B2B marketers on LinkedIn advertising, campaign measurement, trusted voices, and AI search visibility.","linkedin_followers":6326,"linkedin_url":"https://www.linkedin.com/in/manuel-kekeisen","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","paid-ads","b2b-marketing","seo","ai-search-visibility","attribution"],"audiences":["b2b-marketing-leaders"],"verdict":"Useful for B2B LinkedIn ads, measurement, trusted voices, and AI search visibility guidance tied to pipeline outcomes.","best_for":"A B2B measurement or attribution vendor wanting LinkedIn Ads and AI search thought leadership with a real dataset.","not_for":"Low-consideration, high-volume, bottom-funnel lead generation measured by last click, with no data partner.","takeaways":["AI answers draw on the whole content system, not one best piece.","Measure paid media by influenced pipeline, not clicks.","LinkedIn Ads deserve a large share of B2B spend."],"check_first":"Confirm audience demographics, recent post results, and a real dataset before contacting them.","main_ideas":["AI answers draw on the whole content system, not one best piece","Measure paid media by influenced pipeline, not clicks","LinkedIn Ads deserve a large share of B2B spend","Trusted voices are an operations problem, not just a creative one","Small, candid rooms beat stages"],"partnership_formats":["Co-hosted paid media workshops and dinners","Agency or vendor webinars","Co-branded benchmark reports and data studies","Product guides and collaborative content","Thought leadership and creator amplification"],"partnership_url":null,"brands":["LinkedIn","YOYABA","Inno ONE","OMR Reviews","Front Row B2B","Fibbler","Dreamdata"],"posts_cited":16,"latest_post":"2026-08-12","similar":[{"id":"alex-venus","url":"https://b2binfluencer.marketing/creators/alex-venus/"},{"id":"nick-handley","url":"https://b2binfluencer.marketing/creators/nick-handley/"},{"id":"tom-casano","url":"https://b2binfluencer.marketing/creators/tom-casano/"}],"engagement":null},{"id":"michal-silhacek","name":"Michal Silhacek","url":"https://b2binfluencer.marketing/creators/michal-silhacek/","markdown_url":"https://b2binfluencer.marketing/creators/michal-silhacek.md","descriptor":"Michal Silhacek writes about how smaller companies can build and manage lasting partnerships with large customers, including the financial, cultural and operational challenges involved.","linkedin_followers":14251,"linkedin_url":"https://www.linkedin.com/in/michal-silhacek-18b9962b1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michal-silhacek.webp","topics":[],"audiences":[],"verdict":"Michal Silhacek is most useful for guidance on smaller suppliers managing lasting partnerships with large customers.","best_for":"A B2B consulting firm featuring thought leadership on SME and large-customer partnership practice.","not_for":"A B2B software vendor seeking sponsored product walkthroughs and demo sign-ups from verified procurement leaders.","takeaways":["Culture is the default operating system that determines whether a partnership works.","Price with mechanisms; hope is not a financial plan.","Prepare for the end; dependence is the real exposure."],"check_first":"Confirm whether paid or unpaid collaboration is possible, what it includes, and what may be published.","main_ideas":["Culture is the default operating system that determines whether a partnership works","Price with mechanisms; hope is not a financial plan","Joining a customer-led ecosystem means accepting its rules","Prepare for the end: dependence is the real exposure","Success has conditions; the series then turns to leadership"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"joshua-uebergang","name":"Joshua Uebergang","url":"https://b2binfluencer.marketing/creators/joshua-uebergang/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-uebergang.md","descriptor":"Joshua Uebergang is an ecommerce marketer focused on Shopify and search marketing. Joshua shares practical advice and case studies on paid search, brand growth, and running an agency.","linkedin_followers":1208,"linkedin_url":"https://www.linkedin.com/in/joshuauebergang","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joshua-uebergang.webp","topics":["ecommerce","ecommerce-marketing","unit-economics"],"audiences":[],"verdict":"Shopify search marketing specialist useful for paid search pilots beyond Google.","best_for":"Shopify ecommerce stores wanting a Microsoft Ads pilot with measurement and clear scope.","not_for":"Sponsored-content retainers with guaranteed reach, engagement targets, or broad consumer audience.","takeaways":["Microsoft Ads added $100,000 a year for a one-person Shopify store.","They say Microsoft Ads will not replace Google and has smaller search volume.","They specialize in Shopify search marketing and started in 2015."],"check_first":"Ask for platform demographics, engagement data, and recent results on comparable topics.","main_ideas":["Pick one market, then say no to the rest","Saturated markets need earned evidence, not another promise","Judge a channel by who actually uses it, not by its reputation","Profit by channel beats headline revenue","The owner changes the business; nobody else is coming"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","Microsoft Ads","Jaxon Lane"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"aman-jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/"},{"id":"richard-wyatt","url":"https://b2binfluencer.marketing/creators/richard-wyatt/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"}],"engagement":null},{"id":"sina-haeri","name":"Sina Haeri","url":"https://b2binfluencer.marketing/creators/sina-haeri/","markdown_url":"https://b2binfluencer.marketing/creators/sina-haeri.md","descriptor":"Sina Haeri is a maternal-fetal medicine physician who works to expand high-risk pregnancy care through Ouma Health, including virtual specialist care and maternal-fetal medicine review of ultrasound scans.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sinahaeri","youtube_url":null,"photo_url":null,"topics":["healthcare"],"audiences":[],"verdict":"Sina Haeri is most useful for clinical and policy commentary on high-risk pregnancy access and care.","best_for":"Maternal health telehealth vendors, MFM reading services, or Medicaid plans reducing severe maternal morbidity.","not_for":"Direct-to-consumer maternity apps, wellness platforms, or employer-sponsored pregnancy apps seeking broad awareness.","takeaways":["Severe maternal morbidity is an early warning before maternal death, with over 32,500 cases yearly.","TeleMFM was associated with 34% reduction in severe maternal morbidity at hospitals without prior MFM.","Rural maternity closures are an underfunding problem, not a quality problem."],"check_first":"Confirm whether they offer sponsorship, rates, or an inquiry route for partnerships.","main_ideas":["Maternal deaths are the wrong starting point; severe maternal morbidity is the warning to act on","Rural maternity closures are an underfunding problem, not a quality problem","Maternal mental health must be inside prenatal care, not a referral out","Venture-funded maternal health money misses Medicaid and high-risk care","Every obstetric ultrasound should get a maternal-fetal medicine read"],"partnership_formats":[],"partnership_url":null,"brands":["Ouma Health"],"posts_cited":11,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"raynee-h","name":"Raynee H.","url":"https://b2binfluencer.marketing/creators/raynee-h/","markdown_url":"https://b2binfluencer.marketing/creators/raynee-h.md","descriptor":"Raynee Henderson works in e-commerce growth and sales at Shoplift and helps run Henderson Outdoors, the family’s outdoor retail and online business in Texas.","linkedin_followers":19597,"linkedin_url":"https://www.linkedin.com/in/rayneehenderson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/raynee-h.webp","topics":["ecommerce","sales","ecommerce-growth","ecommerce-operations"],"audiences":["ecommerce-operators","b2b-saas-marketers"],"verdict":"Most useful for B2B ecommerce SaaS thought leadership on Shopify, DTC operations, and Black Friday planning.","best_for":"A B2B ecommerce SaaS brand seeking co-hosted educational events and operator-focused posts.","not_for":"Consumer outdoor product reviews, short-video paid social campaigns, or follower-count pricing.","takeaways":["They contacted Shopify before launch for written compliance guidance, then payments were shut down before opening.","They rebuilt the online store and moved hundreds of products in under two days.","They suggest ecommerce teams shop their own site as impatient, distracted customers."],"check_first":"Confirm audience demographics, engagement, click-through data, and any sponsored-work results before contacting them.","main_ideas":["Growth is an operator's workload, not just pipeline and revenue","A compliance-first merchant can still be shut down by the platform","Judge your site by a distracted customer, not an expert's reading","Black Friday is not automatically a brand's peak","Own the pipeline and stop taking rejection personally"],"partnership_formats":[],"partnership_url":null,"brands":["Shoplift","Henderson Outdoors","Northbeam","Shopify","Swap"],"posts_cited":14,"latest_post":"2026-10-09","similar":[{"id":"ben-walter","url":"https://b2binfluencer.marketing/creators/ben-walter/"},{"id":"amit-bachbut","url":"https://b2binfluencer.marketing/creators/amit-bachbut/"},{"id":"joshua-chui","url":"https://b2binfluencer.marketing/creators/joshua-chui/"}],"engagement":null},{"id":"sean-oshaughnessey","name":"Sean O'Shaughnessey","url":"https://b2binfluencer.marketing/creators/sean-oshaughnessey/","markdown_url":"https://b2binfluencer.marketing/creators/sean-oshaughnessey.md","descriptor":"Sean O'Shaughnessey creates practical content about B2B sales and sales leadership. O'Shaughnessey co-hosts the Two Tall Guys Talking Sales Podcast and co-created the B2B Sales Lab, where salespeople and leaders discuss real sales challenges.","linkedin_followers":10958,"linkedin_url":"https://www.linkedin.com/in/soshaughnessey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sean-oshaughnessey.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership","sales-forecasting","sales-coaching","outbound-sales","sales-compensation"],"audiences":["sales-leaders"],"verdict":"Useful for practical B2B sales and sales leadership content on forecast integrity, outbound systems, compensation, and AI.","best_for":"B2B sales enablement vendor co-marketing webinar on forecast integrity through disciplined discovery.","not_for":"Consumer or general-productivity brands wanting paid sponsorship with guaranteed impressions and verified demographics.","takeaways":["Most forecast misses start in discovery, not at the close.","Performance is a production system, not a call quota.","Compensation plans, not salespeople, drive discounting and deal behavior."],"check_first":"Confirm co-marketing or paid partnership is acceptable and ask for audience and performance data.","main_ideas":["Most forecast misses start in discovery, not at the close","Performance is a production system, not a call quota","Adding another tool does not fix a broken operating system","Compensation plans, not salespeople, drive discounting and deal behavior","Sellers should drive their own development, and a classroom course is not the answer"],"partnership_formats":[],"partnership_url":null,"brands":["B2B Sales Lab","Two Tall Guys Talking Sales Podcast","AI Tools for Sales Pros"],"posts_cited":13,"latest_post":"2026-09-22","similar":[{"id":"cory-bruscia","url":"https://b2binfluencer.marketing/creators/cory-bruscia/"},{"id":"bryan-higgins","url":"https://b2binfluencer.marketing/creators/bryan-higgins/"},{"id":"anthony-t-gilliam","url":"https://b2binfluencer.marketing/creators/anthony-t-gilliam/"}],"engagement":null},{"id":"sukriti-soni","name":"Sukriti Soni","url":"https://b2binfluencer.marketing/creators/sukriti-soni/","markdown_url":"https://b2binfluencer.marketing/creators/sukriti-soni.md","descriptor":"Sukriti Soni creates LinkedIn content explaining ecommerce growth and D2C business decisions, including pricing, customer risk, and targeted marketing. Soni also describes doing go-to-market work for Alippo AI Cofounder.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sukriti-soni-1492b812a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sukriti-soni.webp","topics":["ecommerce"],"audiences":["ecommerce-founders"],"verdict":"Sukriti Soni is most useful for explainer content on ecommerce pricing, risk reversal, and targeted marketing.","best_for":"A B2B SaaS brand wanting a thought-leadership article on pricing psychology and risk reversal.","not_for":"Paid creator placements, reach campaigns, or on-camera endorsement and discount-code promotions.","takeaways":["CaratLane's 100% off making charges can amount to about 9% off final bill.","Wakefit post covers a ₹15,000 mattress, 100-night full-refund trial, and returned mattresses as write-offs.","Snitch post uses behavioural tags, small-batch tests, and targeted versus broad emails."],"check_first":"Confirm terms, usage rights, disclosure, review process, and audience demographics before booking.","main_ideas":["Discount the part of a price you earn on, not the whole bill","A guarantee that looks reckless is usually arithmetic","Sell to a smaller, better-defined group instead of more people","Acquisition metrics only cover half of the problem"],"partnership_formats":[],"partnership_url":null,"brands":["Alippo AI Cofounder","CaratLane","Wakefit","Snitch"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"cathey-kuo","name":"Cathey Kuo","url":"https://b2binfluencer.marketing/creators/cathey-kuo/","markdown_url":"https://b2binfluencer.marketing/creators/cathey-kuo.md","descriptor":"Cathey Kuo is a commercial real estate advisor in Las Vegas who helps businesses evaluate locations, lease and purchase space, and negotiate terms such as tenant improvements and occupancy costs.","linkedin_followers":14966,"linkedin_url":"https://www.linkedin.com/in/catheykuo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cathey-kuo.webp","topics":["commercial-real-estate"],"audiences":["business-owners"],"verdict":"Cathey Kuo is most useful for explaining and negotiating Las Vegas commercial space costs and lease terms.","best_for":"Las Vegas commercial brokerages, build-out firms, or lenders serving business tenants.","not_for":"National consumer brands or advertisers seeking guaranteed reach, demographics, and published rates.","takeaways":["Asking rent can mislead because NNN/CAM, build-out, concessions, and repair costs affect total occupancy cost.","A tenant improvement allowance rose from $50 to over $100 per square foot.","They state plainly they are not a CPA, tax advisor, or financial advisor."],"check_first":"Confirm audience demographics, follower roles, whether they lease space, and recent post performance.","main_ideas":["Rent is the least useful number when comparing commercial space","Negotiating well means understanding why the other side wants the deal","Advise the client, not the commission","Read a real estate decision from every seat at the table","Know where real estate advice stops and tax advice begins"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"brian-tulibaski","url":"https://b2binfluencer.marketing/creators/brian-tulibaski/"},{"id":"dana-alfirevic","url":"https://b2binfluencer.marketing/creators/dana-alfirevic/"},{"id":"chris-matan","url":"https://b2binfluencer.marketing/creators/chris-matan/"}],"engagement":null},{"id":"kristian-james","name":"Kristian James","url":"https://b2binfluencer.marketing/creators/kristian-james/","markdown_url":"https://b2binfluencer.marketing/creators/kristian-james.md","descriptor":"Kristian James works in technology recruitment and talent advisory. Their LinkedIn posts discuss hiring recruiters for technology companies, building recruiting tools and applying AI to people operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kristian-james-hawkwood","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kristian-james.webp","topics":["artificial-intelligence","recruiting","talent-acquisition"],"audiences":[],"verdict":"Kristian James is most useful for grounded examples of practical AI adoption in recruiting and people operations.","best_for":"A recruitment technology company wanting B2B talent leaders to consider practical AI adoption.","not_for":"A consumer lifestyle brand wanting broad personal reach, unboxing, and predictable sponsored posts.","takeaways":["An AI agent keeps Hawkwood’s Bycatch tool current by updating off-limits client companies.","AI can detect referral mentions, record who referred, and prompt thank-you and later follow-up.","People leaders must balance automation with safeguards for sensitive people data."],"check_first":"Confirm commercial arrangement and ask for post performance and audience data.","main_ideas":["The AI-fluency bar for People leaders has moved from personal productivity to running the function through agents","Agents should replace the work of visiting tools, not sit alongside them","A tool loses credibility when its upkeep is still manual","App-level AI companies can hold their ground on niche execution, not on being the biggest model","Candidate experience shows a company's recruiting culture, and the market for internal recruiters is still hot"],"partnership_formats":["Platform advisory partnership through Wave1"],"partnership_url":null,"brands":["Hawkwood","Wave1","HiBob","Revolut","Bycatch","Cursor"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"ian-whiteford","url":"https://b2binfluencer.marketing/creators/ian-whiteford/"},{"id":"chris-kenny","url":"https://b2binfluencer.marketing/creators/chris-kenny/"},{"id":"marc-okeon","url":"https://b2binfluencer.marketing/creators/marc-okeon/"}],"engagement":null},{"id":"shahid-ahmed-st","name":"Shahid Ahmed ST","url":"https://b2binfluencer.marketing/creators/shahid-ahmed-st/","markdown_url":"https://b2binfluencer.marketing/creators/shahid-ahmed-st.md","descriptor":"Shahid Ahmed ST writes about corporate learning and talent development, with a focus on building workforce skills, making internal career moves easier, and fitting learning into everyday work.","linkedin_followers":4354,"linkedin_url":"https://www.linkedin.com/in/shahidlearningleader","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shahid-ahmed-st.webp","topics":[],"audiences":[],"verdict":"Useful for practical examples of connecting learning design to workforce needs and work outcomes.","best_for":"A corporate L&D consultancy wanting a co-authored piece and working session on workflow design.","not_for":"A learning platform or skills tech vendor seeking sponsored product posts, webinar endorsements, or demo targets.","takeaways":["Busy calendars and training completion do not prove capability is growing.","A platform went from 13.8% engagement to 44% over six months.","Make learning part of work through stretch assignments, short prompts, and coaching."],"check_first":"Confirm their audience source and engagement figures on comparable posts.","main_ideas":["Build learning into work, not alongside it","Run L&D as a people-intelligence function, not a program function","Focus skills investment on a few roles that carry the strategy","Make internal talent visible before paying for external hires","Design learner personas to make one program serve different people"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"justin-thomas","name":"Justin Thomas","url":"https://b2binfluencer.marketing/creators/justin-thomas/","markdown_url":"https://b2binfluencer.marketing/creators/justin-thomas.md","descriptor":"Justin Thomas creates B2B marketing content, focusing on how SaaS and education technology companies can use customer stories, useful problem-solving content, and clear points of view to generate demand.","linkedin_followers":4401,"linkedin_url":"https://www.linkedin.com/in/justinryanthomas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-thomas.webp","topics":["b2b-marketing","content-marketing","hr","b2b-content-marketing"],"audiences":[],"verdict":"Justin Thomas is most useful for B2B SaaS and EdTech content that connects customer problems to revenue.","best_for":"A B2B SaaS or EdTech brand with complex products and customer access for outcome-led content.","not_for":"High-volume paid social or short-form video judged on impressions without customer access or a point of view.","takeaways":["Judge content by its connection to revenue, not traffic alone.","Use resource pages for problem-aware buyers and sales pages for evaluating buyers.","Name the broken status quo and explain a distinct way to fix it."],"check_first":"Confirm sponsorship availability, rates, audience demographics, and performance data before committing budget.","main_ideas":["Judge content by its connection to revenue, not traffic alone","Give buyers useful education that also makes the case for a solution","Build a bridge from problem-solving resources to sales pages","Name the broken status quo and explain a distinct way to fix it","Take a clear position, even if it does not appeal to everyone"],"partnership_formats":[],"partnership_url":null,"brands":["Workvivo","BetterUp","Rippling","Jibble","Journeyengine","High-Intent Inbound","3P Learning","FletchPMM","Fusion Academy"],"posts_cited":15,"latest_post":"2026-10-08","similar":[{"id":"josh-chernikoff","url":"https://b2binfluencer.marketing/creators/josh-chernikoff/"},{"id":"melissa-johnson","url":"https://b2binfluencer.marketing/creators/melissa-johnson/"},{"id":"evan-frisch","url":"https://b2binfluencer.marketing/creators/evan-frisch/"}],"engagement":null},{"id":"lennox-powell","name":"Lennox Powell","url":"https://b2binfluencer.marketing/creators/lennox-powell/","markdown_url":"https://b2binfluencer.marketing/creators/lennox-powell.md","descriptor":"Lennox Powell is a marketer who shares practical lessons on startup growth, marketing strategy, and AI tools. Their posts include plain-language explanations of marketing terms, campaign analysis, and examples of tools they have built.","linkedin_followers":2355,"linkedin_url":"https://www.linkedin.com/in/lennox-powell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lennox-powell.webp","topics":["artificial-intelligence","startup","ai-marketing"],"audiences":["startup-founders"],"verdict":"Lennox Powell is most useful for plain-language B2B marketing content, AI tool examples, and campaign analysis.","best_for":"B2B SaaS brands needing explainer content, product-led trial messaging, or small AI-assisted growth tests.","not_for":"Consumer lifestyle or packaged-goods mass launches needing large reach and verified audience demographics.","takeaways":["Marketing glossary groups terms by where they arise, not to sound fluent in acronyms.","Early startup growth focuses on one conversation, customer, email, or landing page.","AI lets one marketer build tools that used to need a whole team."],"check_first":"Confirm audience analytics, sponsored post terms, and whether they offer partnerships.","main_ideas":["Marketing writing should explain the idea, not just repeat the acronym","Early growth is small, unglamorous and usually built in-house","AI lets one marketer build tools that used to need a whole team","A viral campaign is worth studying for the human reason it worked, not the view count","Support automation should be judged by the customer tasks it finishes, not the channel list"],"partnership_formats":[],"partnership_url":null,"brands":["Chatbase","Noise That Matters","LUG Sports Group","SharpStakes","Canadian Marketing Association"],"posts_cited":15,"latest_post":"2026-10-02","similar":[{"id":"alex-o","url":"https://b2binfluencer.marketing/creators/alex-o/"},{"id":"ryan-to","url":"https://b2binfluencer.marketing/creators/ryan-to/"},{"id":"raphael-guilhem","url":"https://b2binfluencer.marketing/creators/raphael-guilhem/"}],"engagement":null},{"id":"bernhard-heinrich","name":"Bernhard Heinrich","url":"https://b2binfluencer.marketing/creators/bernhard-heinrich/","markdown_url":"https://b2binfluencer.marketing/creators/bernhard-heinrich.md","descriptor":"Bernhard Heinrich works on carbon intelligence and supply-chain decisions, connecting product and supplier data with emissions, cost, compliance and supply risk. Heinrich's posts describe applying that information to sourcing and product decisions, including a carbmee customer example involving 300,000 SKUs and 1,000 suppliers.","linkedin_followers":13671,"linkedin_url":"https://www.linkedin.com/in/bernhardheinrich","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bernhard-heinrich.webp","topics":["supply-chain","supply-chain-resilience","scope-3-emissions"],"audiences":[],"verdict":"Most useful for product-level carbon and supply-chain decisions, connecting emissions, cost, compliance and supply risk across materials, suppliers and geographies.","best_for":"B2B supply-chain carbon or sustainability software brands seeking an advisor or speaker for senior procurement and compliance audiences.","not_for":"Consumer sustainability apps or lifestyle brands seeking consumer conversion or high-volume social sponsorship.","takeaways":["A Knorr-Bremse data foundation spans 300,000 SKUs and 1,000 suppliers.","Material supplier, production site, and country shape carbon, cost, compliance, and supply risk.","Linking procurement, product, and supplier data moves beyond spend-based emissions views."],"check_first":"Confirm availability, fees, partnership formats, audience data, and recent comparable results before contacting them.","main_ideas":["Carbon data should change sourcing decisions, not just report emissions","Product cost is too narrow; companies need to see product exposure","Carbon, compliance, procurement and supply risk meet in the same product decision","Resilience, decarbonization and competitiveness are one supply-chain conversation","Customers should help shape the next product direction"],"partnership_formats":[],"partnership_url":null,"brands":["carbmee","Knorr-Bremse"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"rick-catron","name":"Rick Catron","url":"https://b2binfluencer.marketing/creators/rick-catron/","markdown_url":"https://b2binfluencer.marketing/creators/rick-catron.md","descriptor":"Rick Catron works at GRIT Technologies, where Catron discusses managed IT, cybersecurity, and technology strategy for businesses. Catron's posts emphasize understanding a company’s needs before recommending solutions, clear ownership of IT and security, and responsible use of AI.","linkedin_followers":4066,"linkedin_url":"https://www.linkedin.com/in/rickcatron","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rick-catron.webp","topics":["artificial-intelligence","cybersecurity","responsible-ai"],"audiences":["business-owners"],"verdict":"Rick Catron is most useful for grounded discussion of managed IT, cybersecurity, AI risk, and clear ownership for SMB leaders.","best_for":"An SMB-focused educational webinar on AI risk and data exposure for leadership audiences.","not_for":"A national consumer-tech or AI-gadget paid product launch wanting mass reach and video deliverables.","takeaways":["AI is a force multiplier, but people are the risky part.","Employees can expose client or internal information by pasting it into free AI tools.","Unclear ownership, not missing tools, causes most IT and security problems."],"check_first":"Ask for recent engagement figures on cybersecurity and AI-risk posts before booking.","main_ideas":["AI is a force multiplier, and the risky part is human","Know what your AI tools can see","Unclear ownership, not missing tools, causes most IT and security problems","Fit and conversation come before the contract","The managed IT industry has a trust problem, and trust is built the boring way"],"partnership_formats":[],"partnership_url":null,"brands":["GRIT Technologies","Branex Group","Auburn Hills Chamber"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"thomas-ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/"},{"id":"travis-bittecuffer","url":"https://b2binfluencer.marketing/creators/travis-bittecuffer/"},{"id":"thomas-mcclendon","url":"https://b2binfluencer.marketing/creators/thomas-mcclendon/"}],"engagement":null},{"id":"joel-duarte","name":"Joel Duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/","markdown_url":"https://b2binfluencer.marketing/creators/joel-duarte.md","descriptor":"Joel Duarte shares guidance on organizational culture and leadership, including how companies can connect workplace practices and employee well-being with their vision. Their LinkedIn posts also discuss recruitment and the job-search experience.","linkedin_followers":618,"linkedin_url":"https://www.linkedin.com/in/joelduarte1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joel-duarte.webp","topics":["leadership","recruiting","leadership-development"],"audiences":["hr-and-people-leaders"],"verdict":"Joel Duarte is most useful for accessible LinkedIn posts and series frameworks on organizational culture, leadership, and vision alignment.","best_for":"A leadership development firm wanting a culture and vision content series with its own evidence.","not_for":"A revenue operations software campaign needing sales, forecasting, analytics, CRM, or verified large reach.","takeaways":["Vision is the destination and culture is the vehicle for daily work.","Recruitment signals culture through clear job descriptions and respectful communication with candidates.","Leadership practices include cross-functional projects, transparent communication, learning, and regular check-ins."],"check_first":"Ask for documented case studies, measured results, audience data, fees, usage rights, and partnership process.","main_ideas":["Recruitment is where culture becomes visible to outsiders","Culture is the vehicle for vision, not a separate program","Leaders build culture through specific, adoptable practices","Well-being is a cultural responsibility, especially for distributed teams"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"janefrances-christopher","name":"Janefrances Christopher","url":"https://b2binfluencer.marketing/creators/janefrances-christopher/","markdown_url":"https://b2binfluencer.marketing/creators/janefrances-christopher.md","descriptor":"Janefrances Christopher, who posts as LadyF, is a UX designer and researcher who shares advice on grounding product decisions in real user research and finding freelance clients through LinkedIn.","linkedin_followers":14848,"linkedin_url":"https://www.linkedin.com/in/ladyf-ai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/janefrances-christopher.webp","topics":["artificial-intelligence","content-marketing","ux","client-acquisition"],"audiences":[],"verdict":"Most useful for teaching B2B teams to ground UX decisions in real user research and find clients through LinkedIn.","best_for":"B2B SaaS or specialist services teams that need user research training and LinkedIn buyer conversations.","not_for":"Consumer app or direct-to-consumer video campaigns with sponsored posts and reach goals.","takeaways":["A polished UX case study is not proof of real user research.","Define buyers by situation, comment on their posts, add perspective not agreement.","A seven-day content plan gives each post a job in know, trust, hire."],"check_first":"Confirm brand partnership terms, rates, deliverables, usage rights and LinkedIn audience demographics.","main_ideas":["Real UX begins with talking to users, not with polished deliverables","Reach buyers by defining who they are, then joining their conversations","Give every post a job in the buyer's journey","AI design tools are worth using, but not unsupervised","A public profile is an asset that other people can borrow against you"],"partnership_formats":[],"partnership_url":null,"brands":["Freelance Client Acquisition Program","Figma"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"travis-oberlander","name":"Travis Oberlander","url":"https://b2binfluencer.marketing/creators/travis-oberlander/","markdown_url":"https://b2binfluencer.marketing/creators/travis-oberlander.md","descriptor":"Travis Oberlander works on production operations for DTC brands, building the systems that help creative teams plan and deliver content. Oberlander's posts focus on practical production management, from budgeting and shoot logistics to organizing ongoing content work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/travisoberlander","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/travis-oberlander.webp","topics":["artificial-intelligence"],"audiences":["dtc-brands"],"verdict":"They help DTC brands build production systems, manage budgets, and solve operational problems in content creation.","best_for":"A Series B DTC brand building an in-house production operations function is a strong fit.","not_for":"They are not suitable for sponsored posts, paid placements, or high-volume UGC packages.","takeaways":["Production breakages are an operations problem, not a content problem.","Shoot overruns are created in pre-production, not on the shoot day.","Brands need a capable production function between low-craft UGC and costly agency retainers."],"check_first":"Request recent audience results relevant to a campaign aimed at a Series B DTC brand.","main_ideas":["Production breakages are an operations problem, not a content problem","Shoot overruns are created in pre-production, not on the shoot day","Production budgets follow internal visibility, not where the customers are","The middle tier between UGC engines and agency retainers is an infrastructure problem","Creator companies and in-house content teams are crossing into formal operations"],"partnership_formats":[],"partnership_url":null,"brands":["Grüns","OpenClaw"],"posts_cited":15,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"gary-feit","name":"Gary Feit","url":"https://b2binfluencer.marketing/creators/gary-feit/","markdown_url":"https://b2binfluencer.marketing/creators/gary-feit.md","descriptor":"Gary Feit is a healthcare marketing and communications professional who writes about making complex healthcare topics easier to understand, learning what stakeholders need, and navigating change at work.","linkedin_followers":961,"linkedin_url":"https://www.linkedin.com/in/garyfeit","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gary-feit.webp","topics":["supply-chain","healthcare"],"audiences":[],"verdict":"Gary Feit is most useful for healthcare B2B messaging, framing, and stakeholder listening advice.","best_for":"A healthcare B2B company seeking clearer messaging, framing, or stakeholder communications support.","not_for":"A consumer healthcare or DTC campaign needing high reach or guaranteed impressions.","takeaways":["Feit replaced contract attachment and price activation with new member onboarding and implementation.","They used a big-box membership-store analogy to explain group purchasing.","Framing should change how people understand facts, not the facts themselves."],"check_first":"Confirm audience data, commercial terms, sponsorship formats, and disclosure before contacting them.","main_ideas":["Healthcare’s own vocabulary is the first barrier to being understood","Learn the audience by borrowing access, not by writing from a title","Framing is a practical lever, but it should not change the facts","Change is inevitable at work, so treat it as a practical problem to plan through"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-08-11","similar":[{"id":"jessica-quintana","url":"https://b2binfluencer.marketing/creators/jessica-quintana/"},{"id":"anne-m-hirsch","url":"https://b2binfluencer.marketing/creators/anne-m-hirsch/"},{"id":"brenda-s","url":"https://b2binfluencer.marketing/creators/brenda-s/"}],"engagement":null},{"id":"md-jony-hassain","name":"Md. Jony Hassain","url":"https://b2binfluencer.marketing/creators/md-jony-hassain/","markdown_url":"https://b2binfluencer.marketing/creators/md-jony-hassain.md","descriptor":"Md. Jony Hassain shares guidance on web application security and penetration testing, with a focus on risks to SaaS, startup, and e-commerce businesses.","linkedin_followers":639,"linkedin_url":"https://www.linkedin.com/in/md-jony-hassain","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/md-jony-hassain.webp","topics":["ecommerce","supply-chain","startup","software-supply-chain-security"],"audiences":[],"verdict":"They are most useful for web application security and penetration testing guidance for SaaS, startup, and e-commerce businesses.","best_for":"A B2B SaaS company seeking an authorized web application penetration test before launch or an enterprise security review.","not_for":"A sponsorship campaign needing a published media product, guaranteed reach, and a fixed content package.","takeaways":["A negative deposit created an invalid balance, later deposits failed to correct it, checkout still worked.","Authentication does not guarantee authorization; a logged-in user may reach another account or admin action.","Design security in rather than patching bugs after release."],"check_first":"Ask for a sample client report and confirm scope, price, timing, deliverables, and confidentiality.","main_ideas":["Attackers often use a system differently than intended rather than break it","Being authenticated is not the same as being allowed","Design security in rather than patching bugs after release","Security is a business survival question, not an IT one","Find weaknesses before attackers do, across six areas"],"partnership_formats":["Direct security engagement inquiry"],"partnership_url":null,"brands":["VulnBook","HexaCyberLab"],"posts_cited":18,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"melissa-schr-der","name":"Melissa Schröder","url":"https://b2binfluencer.marketing/creators/melissa-schr-der/","markdown_url":"https://b2binfluencer.marketing/creators/melissa-schr-der.md","descriptor":"Melissa Schröder writes about recruiting, hiring, and work. Schröder's posts draw on recruiting experience and team leadership to argue for fairer treatment of candidates, more thoughtful hiring decisions, and workplace practices that support trust and motivation.","linkedin_followers":5706,"linkedin_url":"https://www.linkedin.com/in/melissa-schroeder-dc","youtube_url":null,"photo_url":null,"topics":["leadership","recruiting"],"audiences":["recruiters"],"verdict":"Melissa Schröder is useful for German-language LinkedIn thought leadership on fair hiring, candidate experience, and thoughtful leadership.","best_for":"A recruiting software brand wanting co-branded fair hiring guide or webinar for German-speaking recruiters.","not_for":"A US employee-engagement platform wanting English video launch with named metrics and paid reach.","takeaways":["Schröder says the most important recruiting skill is giving people a chance.","They say the same standards should apply to candidates and interviewers.","They say motivation is damaged rather than missing, and leadership shows in ordinary sentences."],"check_first":"Confirm language, format, audience analytics, rates, sponsorship policy, and disclosure practice before contacting them.","main_ideas":["The most important recruiting skill is giving someone a chance","The same standards should apply to both sides of the interview","Whether someone leads well shows in ordinary sentences","Motivation is damaged rather than missing","A CV with several job changes is a question, not a verdict"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"tracy-v-allen","name":"Tracy V. Allen","url":"https://b2binfluencer.marketing/creators/tracy-v-allen/","markdown_url":"https://b2binfluencer.marketing/creators/tracy-v-allen.md","descriptor":"Tracy V. Allen works with nonprofits and social-impact organizations on funding strategy, revenue models, budgeting, and impact reporting. LinkedIn posts also show Allen promoting a podcast about sports parents, recruiting, and NIL education.","linkedin_followers":2188,"linkedin_url":"https://www.linkedin.com/in/tracyvallen","youtube_url":"https://www.youtube.com/channel/UC7niXM78sLD9SkMD1vupSiw","photo_url":"https://b2binfluencer.marketing/assets/avatars/tracy-v-allen.webp","topics":[],"audiences":[],"verdict":"They are most useful for nonprofit funding strategy, revenue models, budgeting, and impact reporting content.","best_for":"A nonprofit consulting firm or funder-facing platform wanting thought leadership on sustainable funding models.","not_for":"High-reach consumer or sports-apparel NIL campaigns aimed at youth-sports families.","takeaways":["Your beneficiary and your customer are rarely the same person.","There is no perfect nonprofit funding mix.","A budget number should carry its assumption."],"check_first":"Confirm scope, audience data, and any past brand collaboration evidence.","main_ideas":["Your beneficiary and your customer are rarely the same person","There is no perfect nonprofit funding mix","A budget number should carry its assumption","Transparency with funders beats vague reporting","Teach with ordered steps, real numbers, and a next action"],"partnership_formats":[],"partnership_url":null,"brands":["IMPCTRS Management Group","FundWisr","Social Impctrs","Impctrs Out Loud","Sports Mom University"],"posts_cited":14,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sarah-halpenny-conroy","name":"Sarah Halpenny Conroy","url":"https://b2binfluencer.marketing/creators/sarah-halpenny-conroy/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-halpenny-conroy.md","descriptor":"Sarah Halpenny Conroy works in HR, talent acquisition and people operations, and leads NEXT STEP SOLUTIONS. Conroy describes offering flexible, fractional HR, People Operations and COO support to help businesses find talent, set clear expectations and build stronger teams.","linkedin_followers":15181,"linkedin_url":"https://www.linkedin.com/in/sarah-halpenny-conroy-connector","youtube_url":null,"photo_url":null,"topics":["leadership","recruiting","hr","leadership-development","workplace-culture","employee-retention"],"audiences":["small-business-owners"],"verdict":"Most useful for people-focused content on workplace culture, hiring, flexible work and working-parent policy.","best_for":"A B2B HR technology vendor running thought leadership on employee experience, manager behaviour and working-parent policy.","not_for":"A vendor seeking guaranteed-reach paid sponsorship or technical product and implementation content.","takeaways":["A football final shows leaders must address bullying, taking credit and broken trust, not just performance.","Summer childcare crunch makes flexible work a retention and burnout issue for working parents.","NEXT STEP SOLUTIONS offers flexible, fractional HR, People Operations and COO support."],"check_first":"Ask for verified audience demographics, per-post engagement and whether they offer paid sponsorship.","main_ideas":["Smaller businesses should be able to buy senior people support in fractional form","Flexible work for parents is a retention and burnout issue, not a discretionary benefit","Workplace culture should be measured by everyday behaviour, not by the loudest voice or results at any cost","People operations is human, varied and imperfect, and humour can carry the point","Business growth comes through structured referral networks and genuine introductions"],"partnership_formats":[],"partnership_url":null,"brands":["NEXT STEP SOLUTIONS","BNI"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"jeremy-sanford","url":"https://b2binfluencer.marketing/creators/jeremy-sanford/"},{"id":"john-kerkhoff","url":"https://b2binfluencer.marketing/creators/john-kerkhoff/"},{"id":"nicole-lowry","url":"https://b2binfluencer.marketing/creators/nicole-lowry/"}],"engagement":null},{"id":"kurt-hoge","name":"Kurt Hoge","url":"https://b2binfluencer.marketing/creators/kurt-hoge/","markdown_url":"https://b2binfluencer.marketing/creators/kurt-hoge.md","descriptor":"Kurt Hoge writes about the business and operations of printing, including production bottlenecks, job readiness, print marketing, and how shops can sell and measure value.","linkedin_followers":2146,"linkedin_url":"https://www.linkedin.com/in/kurthoge","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kurt-hoge.webp","topics":["sales","lean-manufacturing","sales-compensation"],"audiences":[],"verdict":"Use Kurt Hoge to explain print operations constraints and job readiness for owner-level LinkedIn thought leadership.","best_for":"A printing or manufacturing consultancy wanting LinkedIn thought leadership for print shop owners and production leaders.","not_for":"A reach-driven creator package with product placement, branded content, fixed deliverables, or broad small-business awareness goals.","takeaways":["Speeding up prepress, press, and folding can still miss deadlines when work piles up.","Schedule jobs only when files, proof, specifications, and materials are ready.","Prepress expertise did not disappear; it stopped being charged for."],"check_first":"Confirm recent reach, engagement, and audience data before booking a thought-leadership placement.","main_ideas":["Improving every step can slow the whole job down","The customer's clock and the shop's clock start at different times","Prepress expertise did not disappear — it stopped being charged for","Print is sold as a manufacturing purchase when buyers want an outcome","Shops ask for consultative selling and pay for order-taking"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"eytan-sheerit","name":"Eytan Sheerit","url":"https://b2binfluencer.marketing/creators/eytan-sheerit/","markdown_url":"https://b2binfluencer.marketing/creators/eytan-sheerit.md","descriptor":"Eytan Sheerit writes about building logistics software that uses AI to automate operational work, from reading shipping documents and coordinating warehouse tasks to generating workflows and handling voice interactions.","linkedin_followers":974,"linkedin_url":"https://www.linkedin.com/in/eytansheet","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eytan-sheerit.webp","topics":["artificial-intelligence","supply-chain","workflow-automation"],"audiences":["supply-chain-leaders"],"verdict":"Eytan Sheerit is most useful for explaining how AI can automate logistics operations inside established systems.","best_for":"Logistics software or supply-chain automation vendors wanting thought-leadership or advisory content on AI operations.","not_for":"Consumer fintech or mass-market lifestyle campaigns seeking broad reach or app installs.","takeaways":["Add AI to a working logistics platform instead of replacing the platform.","Document intelligence is the base layer the rest of the operation depends on.","A voice agent should connect to systems of record, not just answer questions."],"check_first":"Confirm whether they are a CargoMatrix insider, independent commentator, or paid contributor, and any competitor conflict.","main_ideas":["Add AI to a working logistics platform; don't swap the platform out","Automation is a decades-long project; AI continues it rather than starting it","Document intelligence is the base layer the rest of the operation depends on","The enterprise question is shifting from operational efficiency to entering new verticals fast","A voice agent should connect to systems of record, not just answer questions"],"partnership_formats":[],"partnership_url":null,"brands":["CargoMatrix","CargoWise One","eAdaptor Next","CargoMessenger"],"posts_cited":12,"latest_post":"2026-09-29","similar":[{"id":"deloris-fisher","url":"https://b2binfluencer.marketing/creators/deloris-fisher/"},{"id":"marcelo-fujimoto","url":"https://b2binfluencer.marketing/creators/marcelo-fujimoto/"}],"engagement":null},{"id":"amy-cooper","name":"Amy Cooper","url":"https://b2binfluencer.marketing/creators/amy-cooper/","markdown_url":"https://b2binfluencer.marketing/creators/amy-cooper.md","descriptor":"Amy Cooper advises ecommerce brands on fulfillment and supply-chain operations, including 3PL relationships, peak-season planning, shipping costs, and customer delivery expectations.","linkedin_followers":3107,"linkedin_url":"https://www.linkedin.com/in/acooper3","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/amy-cooper.webp","topics":["artificial-intelligence","ecommerce","supply-chain","peak-season-planning","ecommerce-fulfillment"],"audiences":[],"verdict":"Amy Cooper is useful for providing practical advice on fulfillment operations and supply chain risks for ecommerce brands.","best_for":"DTC ecommerce brands needing practitioner-led content on peak planning, 3PL performance, and shipping cutoffs.","not_for":"She is not suitable for consumer-facing campaigns aimed at driving broad shopper purchases.","takeaways":["Peak volume forecasts are hypotheses, not fixed numbers.","Systems that work today may fail at four times current volume.","Shipping cutoff dates are promises the brand must keep."],"check_first":"Confirm follower data regarding job function, seniority, and company size before engaging.","main_ideas":["A peak-volume forecast is a hypothesis, not a number","Systems that work today can fail at four times the volume","Peak is an audition for the 3PL relationship","Shipping cutoff dates are marketing copy and a promise the brand has to keep","The last-minute buyer is a segment to plan for, not holiday chaos"],"partnership_formats":[],"partnership_url":null,"brands":["ACtivate"],"posts_cited":14,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"silvia-hodges-silverstein","name":"Silvia Hodges Silverstein","url":"https://b2binfluencer.marketing/creators/silvia-hodges-silverstein/","markdown_url":"https://b2binfluencer.marketing/creators/silvia-hodges-silverstein.md","descriptor":"Silvia Hodges Silverstein uses business history to explain present-day questions about supply chains, technology, education, and commercial systems. Their LinkedIn posts connect historical examples—from medieval care networks and Renaissance bookkeeping to industrial electrification—with choices businesses face today.","linkedin_followers":18904,"linkedin_url":"https://www.linkedin.com/in/silviahsilverstein","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/silvia-hodges-silverstein.webp","topics":["supply-chain"],"audiences":["supply-chain-leaders"],"verdict":"Silvia Hodges Silverstein is most useful for example led business history that explains modern supply chain and technology choices.","best_for":"Business history media or executive education provider wanting a contributor on historical systems and modern risk.","not_for":"Supply chain software vendor seeking product-led demand generation, tool comparisons, or guaranteed lead campaigns.","takeaways":["Factories that swapped steam for electric motors without redesign saw modest gains.","Double-entry bookkeeping turned business records into evidence for contracts, credit, and trust.","Portugal's 1507 Hormuz fortress and customs house let it charge for passage."],"check_first":"Ask for recent engagement figures and audience survey results covering job function, industry, and seniority.","main_ideas":["A new technology needs new ways of working","Efficiency can spread risk as well as goods","Control the bottleneck, and you can shape the trade","Records make trust easier to verify","The past helps explain both business structures and their trade-offs"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":17,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"bob-sager","name":"Bob Sager","url":"https://b2binfluencer.marketing/creators/bob-sager/","markdown_url":"https://b2binfluencer.marketing/creators/bob-sager.md","descriptor":"Bob Sager develops creative-thinking methods and business strategies, and uses them in corporate training to help teams generate ideas and build lasting innovation habits.","linkedin_followers":20166,"linkedin_url":"https://www.linkedin.com/in/bobsager","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bob-sager.webp","topics":[],"audiences":[],"verdict":"Bob Sager is most useful for corporate creative-thinking training with named methods and follow-up.","best_for":"Corporate learning and development teams booking a creative-thinking keynote or workshop for managers.","not_for":"Consumer brands buying measured reach through paid social, product seeding, or sponsorship with audience numbers.","takeaways":["Eliminate or Minify uses Polly Pocket, LegalZoom and McDonald's to change an existing offer.","The ABC's of Bad Ideas lowers pressure and looks for promising ideas among bad ones.","Training needs scheduled sessions and follow-up to build lasting innovation habits."],"check_first":"Ask for measured training outcomes and full details of the follow-up system.","main_ideas":["Creative thinking is a set of named methods, not a personality trait","Take things away to make a business distinct","Generate bad ideas on purpose to get past the pressure of being good on demand","Safe positioning is forgettable, and that is a business problem","Most corporate training fails, and the fix is what happens after the session"],"partnership_formats":["Sponsorship of the What's The BIG Idea? show","Corporate training engagement (done-for-you or done-with-you)"],"partnership_url":null,"brands":["FDI Alliance International Magazine","Real World MBA","What's The BIG Idea?"],"posts_cited":13,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"j-p-niemann","name":"J.P. Niemann","url":"https://b2binfluencer.marketing/creators/j-p-niemann/","markdown_url":"https://b2binfluencer.marketing/creators/j-p-niemann.md","descriptor":"J.P. Niemann writes about sales and revenue operations, including ways teams can reduce rep admin, organize sales execution, and use Aviso AI tools for tasks such as lead routing and forecasting.","linkedin_followers":5021,"linkedin_url":"https://www.linkedin.com/in/jpniemann","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/j-p-niemann.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales","sales-forecasting"],"audiences":["revenue-leaders"],"verdict":"Most useful for sales execution and revenue operations content that names admin pain and Aviso AI routines.","best_for":"Brands selling sales execution, CRM hygiene, or sales engagement to revenue operations leaders.","not_for":"Developer tools or vendor-neutral technical explainers needing independent benchmarks and ungated articles.","takeaways":["One rep quit over CRM admin: 18 hours CRM, 12 internal meetings, 8 prospect hours.","Posts include an hour-by-hour Monday schedule for account executives, 7:30 AM through 7 PM.","A 13-week execution cadence contrasts with manual check-ins and role-specific next-best actions."],"check_first":"Confirm Aviso AI tool outcomes independently and audience job titles, seniority, region, and engagement metrics.","main_ideas":["Admin work, not effort, pushes good reps out","Sales execution should follow a written rhythm","Better forecasting means leading the meeting, not surviving it","Unclear ownership makes a good lead go cold"],"partnership_formats":[],"partnership_url":null,"brands":["Aviso AI"],"posts_cited":15,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"samantha-cowan","name":"Samantha Cowan","url":"https://b2binfluencer.marketing/creators/samantha-cowan/","markdown_url":"https://b2binfluencer.marketing/creators/samantha-cowan.md","descriptor":"Samantha Cowan writes about AI governance, privacy, and vendor security, with a focus on how AI and connected tools handle sensitive email and calendar data.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/samanthacowan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","agentic-ai","responsible-ai"],"audiences":[],"verdict":"They are most useful for making AI governance, privacy, and vendor risk in communications workflows practical for enterprise buyers.","best_for":"B2B SaaS security and trust teams seeking AI governance and vendor-risk messaging.","not_for":"Consumer wellness apps, non-technical mobile users, scripted video, or fixed-rate sponsored placements.","takeaways":["Governance, not the AI model, is the hard enterprise problem.","Risk travels through connected vendors, so single-vendor review misses it.","Privacy by design is an engineering principle, not a compliance checkbox."],"check_first":"Confirm audience roles, independence, disclosure, and whether work is commissioned or co-published.","main_ideas":["Governance, not the model, is the hard enterprise problem","Risk travels through connected vendors, so single-vendor review misses it","Privacy by design is an engineering principle, not a compliance checkbox","Autonomy is a dial to set, and safeguards should match the setting","Regulation is really an accountability question"],"partnership_formats":[],"partnership_url":null,"brands":["Nylas"],"posts_cited":16,"latest_post":"2026-09-25","similar":[{"id":"shawn-edwards","url":"https://b2binfluencer.marketing/creators/shawn-edwards/"},{"id":"michelle-woodward-hodges","url":"https://b2binfluencer.marketing/creators/michelle-woodward-hodges/"},{"id":"robert-bimm","url":"https://b2binfluencer.marketing/creators/robert-bimm/"}],"engagement":null},{"id":"dale-gibbons","name":"Dale Gibbons","url":"https://b2binfluencer.marketing/creators/dale-gibbons/","markdown_url":"https://b2binfluencer.marketing/creators/dale-gibbons.md","descriptor":"Dale Gibbons advises consultants on building their businesses, including finding clients, discussing prices, choosing clients, and helping them get results.","linkedin_followers":51655,"linkedin_url":"https://www.linkedin.com/in/dalegibbons","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dale-gibbons.webp","topics":["leadership","client-acquisition"],"audiences":[],"verdict":"Dale Gibbons is most useful for practical content on client acquisition, pricing, and client selection for independent consultants.","best_for":"B2B consulting firm seeking content on client acquisition and pricing for independent consultants.","not_for":"Consumer-facing campaign promoting a product to general shoppers, such as a household budgeting app.","takeaways":["Gibbons distinguishes coaching, hands-on consulting and mentoring as three roles to use by client need.","A nickels into quarters talk track frames price around value before money conversation.","Seven signs of a strong prospect help consultants consider when to decline work."],"check_first":"Confirm openness to webinar or playbook, audience roles, geography, and comparable content results.","main_ideas":["A consultant's real skill is diagnosing which role the client needs","Anchor value before price comes up","Winning the wrong client is worse than losing a deal","Trust comes from looking past the business problem","Client acquisition is a system you run, not a network accident"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"toby-van-de-grift","name":"Toby Van de Grift","url":"https://b2binfluencer.marketing/creators/toby-van-de-grift/","markdown_url":"https://b2binfluencer.marketing/creators/toby-van-de-grift.md","descriptor":"Toby Van de Grift writes about software supply chain security, cybersecurity threats, and supplier risk, with a focus on how organizations can manage risks across their software and vendor networks.","linkedin_followers":9521,"linkedin_url":"https://www.linkedin.com/in/tobyvandegrift","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/toby-van-de-grift.webp","topics":["supply-chain","cybersecurity","software-supply-chain-security"],"audiences":[],"verdict":"Toby Van de Grift is most useful for short LinkedIn posts framing software supply chain and supplier risk for business audiences.","best_for":"Best for a cybersecurity vendor commissioning thought leadership on software supply chain security.","not_for":"It does not fit account-based campaigns needing named job functions, contracted reach, rate card, or original long-form research.","takeaways":["Supplier risk belongs in resilience planning, not only procurement.","Supplier risk management and software assurance are two views of one dependency.","Self-replicating malware changed the threat model, and credentials are the target."],"check_first":"Confirm post-level reach, engagement, audience composition, and partnership terms before contacting them.","main_ideas":["Software supply chain risk is a governance problem, not technical hygiene","Suppliers should have to prove their software is safe to stay in the chain","Supplier risk management and software assurance are two views of one dependency","The Critical 7: a named working scope for the field","Self-replicating malware changed the threat model, and credentials are the target"],"partnership_formats":[],"partnership_url":null,"brands":["ReversingLabs","DarkReading"],"posts_cited":16,"latest_post":"2026-09-21","similar":[{"id":"david-rajakovich","url":"https://b2binfluencer.marketing/creators/david-rajakovich/"},{"id":"bartosz-jurga","url":"https://b2binfluencer.marketing/creators/bartosz-jurga/"},{"id":"motti-sorani","url":"https://b2binfluencer.marketing/creators/motti-sorani/"}],"engagement":null},{"id":"christina-brady","name":"Christina Brady","url":"https://b2binfluencer.marketing/creators/christina-brady/","markdown_url":"https://b2binfluencer.marketing/creators/christina-brady.md","descriptor":"Christina Brady writes about sales enablement and revenue performance, arguing that companies can use call and CRM data to spot skill gaps and revenue risks early, then tailor practice and coaching before customer conversations.","linkedin_followers":33712,"linkedin_url":"https://www.linkedin.com/in/christinapbrady","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christina-brady.webp","topics":["artificial-intelligence","sales","ai-in-sales","sales-enablement"],"audiences":[],"verdict":"Christina Brady is most useful for explaining predictive enablement and why revenue teams miss quota despite existing sales tools.","best_for":"A B2B SaaS revenue enablement platform running a co-marketing thought-leadership webinar on predictive enablement and revenue leak.","not_for":"A CRM data-hygiene and attribution campaign asking Christina Brady to argue fixing data first.","takeaways":["Revenue systems are reactive, so teams learn about problems too late.","The sales tech stack shows symptoms but does not explain behavior.","One-size-fits-all enablement fails, and top performers need practice too."],"check_first":"Confirm independent evidence of results, sponsorship terms, and audience delivery for comparable LinkedIn posts.","main_ideas":["Revenue systems are reactive, so teams learn about problems too late","The sales tech stack shows symptoms but does not explain behavior","One-size-fits-all enablement fails, and top performers need practice too","Do not pause revenue protection while fixing data, routing, and CRM adoption","Enablement should be a measured revenue center, not a completion tracker"],"partnership_formats":[],"partnership_url":null,"brands":["Luster","Gong","Chorus"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"gaurav-nisar","url":"https://b2binfluencer.marketing/creators/gaurav-nisar/"},{"id":"hassan-mahmood","url":"https://b2binfluencer.marketing/creators/hassan-mahmood/"},{"id":"stacey-justice","url":"https://b2binfluencer.marketing/creators/stacey-justice/"}],"engagement":null},{"id":"wiehan-britz","name":"Wiehan Britz","url":"https://b2binfluencer.marketing/creators/wiehan-britz/","markdown_url":"https://b2binfluencer.marketing/creators/wiehan-britz.md","descriptor":"Wiehan Britz is the founder of Four Scoop. They teach Klaviyo and retention marketing agencies to analyze campaign performance, understand subscription churn, and use customer data to improve their work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/wiehan-britz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/wiehan-britz.webp","topics":["artificial-intelligence","email-marketing","retention-marketing","agency-operations"],"audiences":["dtc-brands"],"verdict":"Useful for training Klaviyo and retention agencies on campaign data, subscription churn, and customer-driven analysis.","best_for":"Agency training or advisory work on retention diagnosis, Klaviyo data, and subscription churn strategy.","not_for":"Consumer product sponsorships, short-form video ads, or paid social placements.","takeaways":["Subscription churn is a payments and dunning problem, not just an email problem.","A retention problem can be a shipping problem.","Revenue growth can mislead when send volume has doubled."],"check_first":"Confirm commercial terms, sponsorship policy, and audience composition before contacting.","main_ideas":["Subscription churn is a payments and dunning problem, not just an email problem","A retention problem can be a shipping problem","Retention marketing runs on the whole business, not just one channel","A metric means nothing without the drivers behind it","AI is only as good as the customer intelligence you feed it"],"partnership_formats":[],"partnership_url":null,"brands":["Four Scoop"],"posts_cited":15,"latest_post":"2026-10-08","similar":[{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"},{"id":"kainan-pires","url":"https://b2binfluencer.marketing/creators/kainan-pires/"},{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"}],"engagement":null},{"id":"joel-n","name":"Joel N.","url":"https://b2binfluencer.marketing/creators/joel-n/","markdown_url":"https://b2binfluencer.marketing/creators/joel-n.md","descriptor":"Joel N. is a paid media consultant building HexSignal, a consultancy focused on strategy, campaign execution and measurement, particularly for B2B companies seeking senior-level support. Their work emphasizes choosing meaningful business outcomes and giving advertising platforms the right signals to optimize toward.","linkedin_followers":2622,"linkedin_url":"https://www.linkedin.com/in/ppc-joel","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","paid-ads"],"audiences":["b2b-marketers"],"verdict":"Most useful for B2B paid media strategy, campaign execution and measurement, especially senior-level support and deciding what platforms should optimize toward.","best_for":"B2B marketing agencies or B2B companies seeking senior paid media strategy and measurement support.","not_for":"Consumer brands or DTC companies buying sponsored-content influencer programs with reach targets and media kits.","takeaways":["Platforms optimize toward the objective they are given; strategist decides if it is right.","AI can carry analysis, but it should not own strategy.","Shorter contracts make it easier for clients to leave, but favor earning renewals."],"check_first":"Confirm whether they offer sponsorships or brand partnerships, since posts do not say.","main_ideas":["AI can carry the analysis, but it should not own the strategy","The question is not whether AI replaces marketers, but what happens when everyone has the same AI","A platform optimizes toward the objective it is given; the strategist decides whether that objective is right","Both camps in the AI debate are probably wrong","Earn the renewal every month: shorter contracts and selective clients"],"partnership_formats":[],"partnership_url":null,"brands":["HexSignal","Metric Theory | A Monks Company","PPC Bees"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"craig-mcluckie","name":"Craig McLuckie","url":"https://b2binfluencer.marketing/creators/craig-mcluckie/","markdown_url":"https://b2binfluencer.marketing/creators/craig-mcluckie.md","descriptor":"Craig McLuckie writes and works on enterprise AI-agent platforms, with a focus on securing and governing MCP tools and building systems that can run coding agents at scale.","linkedin_followers":9101,"linkedin_url":"https://www.linkedin.com/in/craigmcluckie","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","software-supply-chain-security","ai-agent-security"],"audiences":[],"verdict":"They are useful for explaining AI agent security as platform governance and system design.","best_for":"An enterprise platform security vendor launching identity, registry, or isolation products for technical teams.","not_for":"A consumer AI product or mass market brand seeking broad awareness through short form video.","takeaways":["MCP governance is a supply-chain problem, not an endpoint problem.","Identity passthrough is the hardest and most commonly skipped part.","Annotations are hints until a registry verifies them."],"check_first":"Ask for recent post impressions, engagement rates, and follower demographics by seniority, industry, and region.","main_ideas":["MCP governance is a supply-chain problem, not an endpoint problem","Identity passthrough is the hardest and most commonly skipped part","MCP security will be solved at the infrastructure layer, the way Kubernetes was","Annotations are hints until a registry verifies them","Do the specification work before deploying a factory of agents"],"partnership_formats":[],"partnership_url":null,"brands":["Mecatl","ToolHive","OX Security","Pillar Security"],"posts_cited":15,"latest_post":"2026-10-01","similar":[{"id":"darius-radford","url":"https://b2binfluencer.marketing/creators/darius-radford/"},{"id":"max-votek","url":"https://b2binfluencer.marketing/creators/max-votek/"},{"id":"amit-sinha","url":"https://b2binfluencer.marketing/creators/amit-sinha/"}],"engagement":null},{"id":"patrice-c-washington","name":"Patrice C. Washington","url":"https://b2binfluencer.marketing/creators/patrice-c-washington/","markdown_url":"https://b2binfluencer.marketing/creators/patrice-c-washington.md","descriptor":"Patrice C. Washington hosts the Redefining Wealth Podcast, where they explore wealth as more than money, with conversations about alignment, mindset, relationships, and intentional choices.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/patricewashington","youtube_url":"https://www.youtube.com/channel/UCBM9Hr617iNyqAbKPydkvMA","photo_url":"https://b2binfluencer.marketing/assets/avatars/patrice-c-washington.webp","topics":[],"audiences":[],"verdict":"Patrice C. Washington is most useful for themed podcast series about wealth as well-being, alignment, mindset, relationships, and intentional choices.","best_for":"Podcast networks or coaching companies seeking a themed series about wealth as well-being.","not_for":"Performance-driven fintech or investment brands seeking regulated product commentary or direct acquisition aimed at finance professionals.","takeaways":["Wealth is a condition of life, not just a balance.","Find the one thing that makes everything else easier or unnecessary.","Relationships are part of alignment, including who has access to you while you grow."],"check_first":"Ask for sponsor terms and current audience data before committing to a slot or price.","main_ideas":["Wealth is a condition of life, not just a balance","Alignment is a decision filter, and the hidden number is the cost of not deciding","Find the one thing that makes everything else easier or unnecessary","Relationships are part of alignment—the question is who has access to you while you grow","Your thoughts are not neutral, and thinking is trainable"],"partnership_formats":["Presenting line in a podcast episode description","Guest episode with links to the guest’s resources","Episode-linked social distribution"],"partnership_url":null,"brands":["Aligned for Wealth"],"posts_cited":11,"latest_post":"2026-07-20","similar":[],"engagement":null},{"id":"ade-abiose-a","name":"Ade Abiose A.","url":"https://b2binfluencer.marketing/creators/ade-abiose-a/","markdown_url":"https://b2binfluencer.marketing/creators/ade-abiose-a.md","descriptor":"Ade Abiose A. shares practical advice on email marketing, CRM systems and marketing automation, including how to improve forms, audience data and email engagement.","linkedin_followers":1136,"linkedin_url":"https://www.linkedin.com/in/ade-abiose-a-28450960","youtube_url":null,"photo_url":null,"topics":["email-marketing","marketing-automation","marketing-operations","first-party-data"],"audiences":["ecommerce-brands"],"verdict":"Ade Abiose A. is most useful for practical guidance on email marketing, CRM hygiene, forms, onboarding and resends.","best_for":"A B2B SaaS company selling email or CRM tooling for team workshops or practitioner sessions.","not_for":"A consumer brand needing mass reach, short-form video or large consumer audiences.","takeaways":["Forms are the front door of the CRM, not page furniture.","New subscribers should be greeted immediately; resends should wait 24 to 48 hours.","One resource per form; over 30 form templates stalled lead scoring."],"check_first":"Ask for recent audience, engagement data, formats and rates before contacting them.","main_ideas":["Forms are the front door of the CRM, not page furniture","CRM hygiene is a revenue and trust problem, not just tidiness","New subscribers should be greeted immediately","Resends still make sense after Apple’s Mail Privacy Protection","Scarcity can build a list, but the follow-through has to match the promise"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"ed-forteau","name":"Ed Forteau","url":"https://b2binfluencer.marketing/creators/ed-forteau/","markdown_url":"https://b2binfluencer.marketing/creators/ed-forteau.md","descriptor":"Ed Forteau writes about helping consultants and other professional-service businesses win clients through stronger referral relationships. The posts focus on making it easier for others to recognize who to refer, when to make an introduction, and why the meeting should happen.","linkedin_followers":12753,"linkedin_url":"https://www.linkedin.com/in/edforteau","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ed-forteau.webp","topics":["client-acquisition"],"audiences":[],"verdict":"Most useful for making referral relationships more deliberate and referral conversations clearer for professional-service firms.","best_for":"A mid-sized accounting or advisory firm wanting a referral workshop and co-created content.","not_for":"A B2B software vendor seeking enterprise IT demo requests and cost per lead.","takeaways":["A client praised a fractional CFO but could not explain what she helps with.","A referral can arrive before the prospect is ready to act.","Who is likely to encounter the problem may matter more than network size."],"check_first":"Confirm scope, lead time, price, audience analytics, and recent comparable post performance.","main_ideas":["Build a system around the referral channel that already works","Who is positioned to refer you matters more than how many people you know","Trust is not the missing piece — usable language is","A referral can arrive before the prospect is ready to act","The words a client uses can point to the wrong specialist"],"partnership_formats":[],"partnership_url":null,"brands":["Get Better Referrals"],"posts_cited":16,"latest_post":"2026-09-30","similar":[{"id":"jamie-herman","url":"https://b2binfluencer.marketing/creators/jamie-herman/"},{"id":"steve-wallace","url":"https://b2binfluencer.marketing/creators/steve-wallace/"},{"id":"tom-b","url":"https://b2binfluencer.marketing/creators/tom-b/"}],"engagement":null},{"id":"tian-lan","name":"Tian Lan","url":"https://b2binfluencer.marketing/creators/tian-lan/","markdown_url":"https://b2binfluencer.marketing/creators/tian-lan.md","descriptor":"Tian Lan builds Care Mojo, a wearable and edge-AI system intended to help families and home-care agencies monitor older adults’ safety, routines, and changing care needs at home. Tian Lan has also posted about AI recruiting and hiring.","linkedin_followers":4981,"linkedin_url":"https://www.linkedin.com/in/lantianx","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tian-lan.webp","topics":["artificial-intelligence","startup","recruiting"],"audiences":["hr-leaders"],"verdict":"Most useful as a speaker, advisor, or co-panelist on AI screening and candidate experience.","best_for":"A recruiting tech or talent assessment brand seeking speaking, advisory, or co-produced content on AI hiring.","not_for":"Consumer or caregiving brands wanting influencer-style sponsored placement with measurable reach.","takeaways":["They say AI screening should widen the pool, not just speed the filter.","They report a hiring team filling roles in 14 days through automated screening.","They note roughly 90 percent of candidates never get seen once AI filters are applied."],"check_first":"Confirm sponsorship terms, rate card, and audience data, since none are published.","main_ideas":["Choose markets where buyers want the technology and few competitors are there","Applied AI in overlooked industries matters more than tools for agents","AI screening needs to widen the pool, not just speed the filter","Job categories are merging, so career ladders will change","Caregiving is treated as infrastructure, and the motivation is personal"],"partnership_formats":[],"partnership_url":null,"brands":["Care Mojo","Peak Mojo","Techstars"],"posts_cited":15,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"ian-whiteford","name":"Ian Whiteford","url":"https://b2binfluencer.marketing/creators/ian-whiteford/","markdown_url":"https://b2binfluencer.marketing/creators/ian-whiteford.md","descriptor":"Ian Whiteford writes about recruiting and talent acquisition, including recruiter careers, hiring across the US and UK, and how AI is changing the value of hands-on work.","linkedin_followers":20831,"linkedin_url":"https://www.linkedin.com/in/ian-whiteford-","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ian-whiteford.webp","topics":["artificial-intelligence","recruiting","ai-in-recruiting"],"audiences":[],"verdict":"Ian Whiteford is most useful for practical recruiting takes on recruiter careers, US and UK hiring, and AI and hands-on work.","best_for":"Recruitment technology vendors selling screening, sourcing or assessment tools to talent-acquisition leaders at venture-backed scale-ups.","not_for":"Enterprise HR platforms wanting sponsored benchmark reports, survey data, audited datasets, guaranteed impressions and seniority targeting.","takeaways":["Recruiters are drawn to companies with momentum, strong products and a meaningful mission over prestige.","Recruiting is a commercial craft, not process administration, with candidate control and closing.","The market is splitting between hands-on, AI-fluent people and a pressured middle."],"check_first":"Before contacting, ask for audience data by seniority, employer and geography, and any rates or sponsorship terms.","main_ideas":["Recruiters no longer want the big tech logo","Recruiting is a commercial craft, not process administration","The market is splitting between hands-on, AI-fluent people and a pressured middle","Sales and go-to-market recruiting is an overlooked specialism","AI leverage only works inside explicit rules and boundaries"],"partnership_formats":[],"partnership_url":null,"brands":["Granola","PhysicsX","Helsing","ElevenLabs","Primer","Lovable","Anthropic","Attio","Metaview","Google"],"posts_cited":15,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nanneke-blaak-visscher","name":"Nanneke Blaak - Visscher","url":"https://b2binfluencer.marketing/creators/nanneke-blaak-visscher/","markdown_url":"https://b2binfluencer.marketing/creators/nanneke-blaak-visscher.md","descriptor":"Nanneke Blaak - Visscher is a supply-chain and business transformation leader. In their LinkedIn posts, they describe experience leading international teams through strategic, commercial and cultural change, and say they are exploring senior executive roles. They also write about supply-chain resilience, leadership and evaluating new technology for practical business value.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nanneke-blaak-visscher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nanneke-blaak-visscher.webp","topics":["leadership","supply-chain","supply-chain-resilience","digital-transformation","career-transition","supply-chain-management"],"audiences":["supply-chain-leaders"],"verdict":"Useful for supply-chain thought leadership that asks where technology creates practical value and how leaders should adapt.","best_for":"A supply-chain software webinar on transformation, resilience and judging new technology by practical value.","not_for":"Paid product endorsements, vendor comparisons or campaigns needing quantified implementation results and customer ROI claims.","takeaways":["They question tangible value in command centers, digital twins, AI in S&OP and agentic supply chains.","They distinguish geopolitical disruption, operational shocks, employee uncertainty and strategic or cultural change in crisis leadership.","They argue technology alone does not change supply chains; people do."],"check_first":"Request recent audience data for target markets and seniority, and ask for documented evidence of professional roles.","main_ideas":["Judge supply-chain technology by practical value, not buzzwords","Technology alone does not change supply chains; people do","Crisis is not one thing; leadership should adapt to the situation","Resilience and friction removal as supply-chain priorities","A public priority: senior executive roles and transformation leadership"],"partnership_formats":[],"partnership_url":null,"brands":["Supply Chain Media","UC Group_SC"],"posts_cited":12,"latest_post":"2026-09-30","similar":[{"id":"burton-white","url":"https://b2binfluencer.marketing/creators/burton-white/"},{"id":"natalia-dubnyak","url":"https://b2binfluencer.marketing/creators/natalia-dubnyak/"},{"id":"carl-kallen","url":"https://b2binfluencer.marketing/creators/carl-kallen/"}],"engagement":null},{"id":"phill-brougham","name":"Phill Brougham","url":"https://b2binfluencer.marketing/creators/phill-brougham/","markdown_url":"https://b2binfluencer.marketing/creators/phill-brougham.md","descriptor":"Phill Brougham is a freelance product marketer who helps businesses clarify product value and improve their messaging. Brougham's LinkedIn posts draw on Brougham's product-marketing experience, including work on AI products.","linkedin_followers":3339,"linkedin_url":"https://www.linkedin.com/in/pbrougham","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","career-transitions","ai-marketing","product-marketing"],"audiences":["b2b-marketers"],"verdict":"Most useful for B2B SaaS product marketing and messaging that leads with customer outcomes.","best_for":"A B2B SaaS company with stalled expansion and cautious buyers needing one clear narrative.","not_for":"A consumer brand seeking broad-reach sponsorship, short-form video, or guaranteed impressions.","takeaways":["Feature-led messaging worked with early adopters but not skeptical buyers at an AI contact center.","Outdated positioning can leave website, sales conversations, and marketing out of step.","Judge AI by saved time, higher-value work, and business outcomes, not tools tried."],"check_first":"Confirm if they offer paid partnerships, scope, deliverables, pricing, disclosure terms, and audience data.","main_ideas":["Loyalty to a successful formula erodes value","Outcomes move the rest of the market; features don’t","Judge AI marketing by time saved and outcomes, not visible expertise","Teach frameworks by borrowing from named experts, not inventing them","Say plainly what is not yet worked out"],"partnership_formats":[],"partnership_url":null,"brands":["Emma Stratton","MKT1","Maja Voje","Product Marketing Alliance"],"posts_cited":12,"latest_post":"2026-08-18","similar":[],"engagement":null},{"id":"josh-wetzel","name":"Josh Wetzel","url":"https://b2binfluencer.marketing/creators/josh-wetzel/","markdown_url":"https://b2binfluencer.marketing/creators/josh-wetzel.md","descriptor":"Josh Wetzel writes about how sales and go-to-market teams can use AI to redesign revenue operations, with a focus on clean data, clear ownership, and workflows that produce measurable results.","linkedin_followers":9995,"linkedin_url":"https://www.linkedin.com/in/joshwetzel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-wetzel.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","agentic-ai","sales-leadership","data-governance"],"audiences":["revenue-leaders"],"verdict":"Josh Wetzel is most useful for practical AI and revenue operations commentary tied to clean data, ownership, and measurable workflows.","best_for":"B2B software brands selling revenue data, CRM hygiene, or workflow automation for event-led sales and RevOps thought leadership.","not_for":"Consumer brands or general-purpose AI assistants seeking broad reach, fixed impressions, or scripted demos for non-specialists.","takeaways":["AI does not fix your data problem; it exposes it.","Agentic tools amplify a playbook that already works; they do not fix a broken one.","A lead-scoring system was updated against actual revenue and runs about an hour a week."],"check_first":"Ask for booking, rates, audience data, and recent post engagement before committing.","main_ideas":["AI adoption is broad, but operating-model maturity isn't","Data before automation","Agents handle the internal work; humans own the customer","Agentic tools amplify a playbook that already works — they don't fix a broken one","Convening operators is the research method"],"partnership_formats":[],"partnership_url":null,"brands":["Pavilion","Dust","Terret","Lovable"],"posts_cited":13,"latest_post":"2026-08-14","similar":[{"id":"greg-spence","url":"https://b2binfluencer.marketing/creators/greg-spence/"},{"id":"david-appel","url":"https://b2binfluencer.marketing/creators/david-appel/"},{"id":"shalin-jain","url":"https://b2binfluencer.marketing/creators/shalin-jain/"}],"engagement":null},{"id":"jacob-galajda","name":"Jacob Galajda","url":"https://b2binfluencer.marketing/creators/jacob-galajda/","markdown_url":"https://b2binfluencer.marketing/creators/jacob-galajda.md","descriptor":"Jacob Galajda works on Dupely, a shopping tool that compares product listings to identify duplicates and help shoppers find lower prices. Posts by Galajda also discuss data infrastructure, analytics, and using reliable data in AI projects.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jacob-galajda","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jacob-galajda.webp","topics":["artificial-intelligence","ecommerce","data-quality"],"audiences":["b2b-saas-leaders"],"verdict":"They are most useful for practitioner-led B2B content on data readiness, analytics, CRM, and AI foundations.","best_for":"B2B SaaS or data vendors running acquisition-readiness or data-governance campaigns.","not_for":"Consumer packaged goods or lifestyle brands seeking broad reach or paid placements.","takeaways":["M&A data cleanup can fail when missing history cannot answer acquirer questions.","Collect accurate data consistently and preserve historical meaning when CRM fields change.","Data can be accurate yet hard to use due to unclear relationships or API limits."],"check_first":"Ask for recent LinkedIn audience analytics and evidence of roles, industries, and seniority.","main_ideas":["Bad data is a systems problem, not just a quality problem","Historical data continuity decides whether diligence can tell the real story","Build the data ecosystem in a practical order: CRM, fulfillment, SOPs, KPIs","Claims and metrics should withstand inspection","No-code tools are a prototype layer, not a real-time production backend"],"partnership_formats":[],"partnership_url":null,"brands":["Dupely","Amazon"],"posts_cited":14,"latest_post":"2026-09-16","similar":[{"id":"zelle-jeremias-herbolario","url":"https://b2binfluencer.marketing/creators/zelle-jeremias-herbolario/"},{"id":"aaron-pascua","url":"https://b2binfluencer.marketing/creators/aaron-pascua/"},{"id":"katie-stone","url":"https://b2binfluencer.marketing/creators/katie-stone/"}],"engagement":null},{"id":"bernard-nader","name":"Bernard Nader","url":"https://b2binfluencer.marketing/creators/bernard-nader/","markdown_url":"https://b2binfluencer.marketing/creators/bernard-nader.md","descriptor":"Bernard Nader advises Amazon sellers on pay-per-click advertising, with a focus on diagnosing performance problems and improving profitability.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bernardnader","youtube_url":"https://www.youtube.com/channel/UCLT0ufeTw1L1iC6xzGiPgbw","photo_url":null,"topics":["unit-economics"],"audiences":["ecommerce-brands","amazon-sellers"],"verdict":"Bernard Nader is most useful for practical Amazon PPC profitability diagnosis for sellers and PPC managers.","best_for":"A B2B SaaS guide on Amazon PPC profitability for hands-on sellers and PPC managers.","not_for":"Consumer short-video product demonstrations or campaigns needing proven consumer reach and purchase intent.","takeaways":["One child SKU lost $4,078 while sibling made $3,087, prompting fee and margin review.","Lower TACoS can mask a shift toward less profitable sales.","Group keywords by shopper intent instead of judging against account average."],"check_first":"Confirm audience demographics, engagement, partnership availability, and campaign terms before contacting them.","main_ideas":["Judge advertising by profit, not dashboard efficiency","Diagnose the system before changing bids","Measure profit at the child-SKU level","Benchmark keywords against similar intent, not the account average","Fix the structure before automating it"],"partnership_formats":[],"partnership_url":null,"brands":["PPC Maestro"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"james-congdon","name":"James Congdon","url":"https://b2binfluencer.marketing/creators/james-congdon/","markdown_url":"https://b2binfluencer.marketing/creators/james-congdon.md","descriptor":"James Congdon recruits search and growth marketing professionals for agencies and businesses, including eCommerce and SaaS companies. Congdon's posts describe hiring for roles from specialist to executive level, with a focus on what candidates have actually done—not just their job titles.","linkedin_followers":28238,"linkedin_url":"https://www.linkedin.com/in/jamescongdon","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","recruiting","seo","ecommerce-marketing","performance-marketing"],"audiences":[],"verdict":"Useful for recruitment-focused content aimed at search and growth practitioners and hiring managers.","best_for":"It fits search and growth recruitment firms or businesses doing their own senior hiring.","not_for":"It does not fit consumer awareness campaigns or deals needing packaged sponsorship, rate cards or verified audience demographics.","takeaways":["A job title is a poor guide to what someone can do","Hiring paid media people is mostly about ownership and client judgement","Two senior roles can look alike and still need different people"],"check_first":"Confirm whether any sponsorship formats or commercial terms exist and request audience and engagement data.","main_ideas":["A job title is a poor guide to what someone can do","Hiring paid media people is mostly about ownership and client judgement","Bringing a channel in-house still needs someone who understands agencies","Two senior roles can look alike and still need different people","A public brief should carry the money, the place and the scope"],"partnership_formats":[],"partnership_url":null,"brands":["Vervaunt","MNC","Osprey Packs"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"brian-koffler","url":"https://b2binfluencer.marketing/creators/brian-koffler/"},{"id":"cameron-bottura","url":"https://b2binfluencer.marketing/creators/cameron-bottura/"},{"id":"anthony-chiaravallo","url":"https://b2binfluencer.marketing/creators/anthony-chiaravallo/"}],"engagement":null},{"id":"nina-froriep","name":"Nina Froriep","url":"https://b2binfluencer.marketing/creators/nina-froriep/","markdown_url":"https://b2binfluencer.marketing/creators/nina-froriep.md","descriptor":"Nina Froriep helps service-based entrepreneurs and visual artists build personal brands, content strategies, and engagement plans on LinkedIn to attract audiences and turn visibility into business opportunities.","linkedin_followers":11409,"linkedin_url":"https://www.linkedin.com/in/nina-froriep","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nina-froriep.webp","topics":["sales","content-marketing","content-strategy","personal-branding"],"audiences":["service-business-owners"],"verdict":"Nina Froriep is most useful for turning LinkedIn visibility into booked conversations for service-based entrepreneurs and visual artists.","best_for":"A B2B coaching or consulting company selling group programmes to service-based businesses.","not_for":"Enterprise software campaigns selling to sales and revenue directors at large organisations.","takeaways":["They read the 2026 LinkedIn Algorithm Insights Report and reduced it to visibility and engagement.","They say LinkedIn should be part of a sales pipeline with engagement and follow-up.","They host Nina Goes Live!, a monthly LinkedIn and YouTube show for coaches and creators."],"check_first":"Ask for audience demographics and recent reach, engagement, profile visits and inquiries.","main_ideas":["Reach is the beginning, not the result","Filter platform research for service businesses","\"Later\" is not a sales strategy","Professional self-presentation has a boundary","Nina Goes Live! is a recurring interview format"],"partnership_formats":["Collaborative resource bundles","Featured guest on Nina Goes Live","Appearance in recommended resource lists"],"partnership_url":null,"brands":["LinkedIn Conversion Engine","Self-Guided LinkedIn Profile Makeover","Nina Goes Live!","Automated Sales Bundle","Robin Friend Stift","LinkedIn Algorithm Insights Report","Million Dollar Consultancy"],"posts_cited":12,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"david-safeer","name":"David Safeer","url":"https://b2binfluencer.marketing/creators/david-safeer/","markdown_url":"https://b2binfluencer.marketing/creators/david-safeer.md","descriptor":"David Safeer works on cash flow and profit improvement for small businesses. Safeer created the Cash Is Clear Maximizer, a tool that helps accountants and other advisers narrow a large set of strategies to those that may fit a client’s situation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dsafeer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-safeer.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Useful for explaining practical cash-flow decisions to accountants, bookkeepers and advisers.","best_for":"A B2B accounting advisory platform wanting educational content for accountants, bookkeepers and advisers.","not_for":"Consumer personal-budgeting campaigns or content for households managing their own money.","takeaways":["Owners avoid financial reports because data is scattered and contradictory, not because they do not care.","A forecast showed a candle maker how including materials and overhead changed the pricing calculation.","A long strategy list is useful once it narrows to a few options for this client."],"check_first":"Ask about disclosed BILL partnership, rate card, deliverable terms, and audience data.","main_ideas":["Owners avoid their numbers because the data is scattered, not because they don't care","Show the client the numbers and let them decide, instead of repeating the advice","A long strategy list is only useful once it narrows to the few that fit this client","Before firing a difficult client, look at what else they could buy","Match borrowed money to the job it is doing"],"partnership_formats":["Disclosed sponsored LinkedIn post","Own-product promotion around the Cash Is Clear Maximizer"],"partnership_url":null,"brands":["BILL","Cash Is Clear Maximizer"],"posts_cited":14,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"pasha-irshad","name":"Pasha Irshad","url":"https://b2binfluencer.marketing/creators/pasha-irshad/","markdown_url":"https://b2binfluencer.marketing/creators/pasha-irshad.md","descriptor":"Pasha Irshad works on HubSpot-focused RevOps and go-to-market engineering, including custom automation and practical CRM implementations. Their posts explain how to solve operational problems, test AI agents, and use HubSpot data in ways that support marketing and sales teams.","linkedin_followers":14760,"linkedin_url":"https://www.linkedin.com/in/pashairshad","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pasha-irshad.webp","topics":["artificial-intelligence","b2b-marketing","revenue-operations","ai-agents","demand-generation","marketing-operations","crm-data-quality"],"audiences":["b2b-marketers"],"verdict":"Most useful for concrete HubSpot automation and AI implementation explanations, including limits, testing, and tool selection.","best_for":"HubSpot operations, CRM automation, or applied AI campaigns needing practical implementation detail.","not_for":"Paid creator sponsorships for broad audiences needing rate cards or demographic guarantees.","takeaways":["An IT-posture agent first misclassified a private equity firm, treating technology leadership roles as internal IT.","They used a tested Python process to write company-to-event associations through HubSpot's API.","They reserve paid AI agents for contextual interpretation, not deterministic rules."],"check_first":"Ask for a build walkthrough or working files before treating posts as proof of delivered code.","main_ideas":["Define the output before deciding whether AI should do the work","Test agents on real accounts and expect to repair their reasoning","Context maintenance is the precondition for CRM AI","When the platform path doesn't fit, build the API route and verify it","Overcomplicated, overfunded stacks pushed the work toward RevOps"],"partnership_formats":["Co-hosted event collaboration"],"partnership_url":null,"brands":["HubSpot","42 Agency"],"posts_cited":16,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"josh-schoeff","name":"Josh Schoeff","url":"https://b2binfluencer.marketing/creators/josh-schoeff/","markdown_url":"https://b2binfluencer.marketing/creators/josh-schoeff.md","descriptor":"Josh Schoeff writes about B2B customer success, including how to develop customer success teams, work across departments, and support customers through change. In a LinkedIn post, Schoeff announced accepting a position on Challenger’s customer success team.","linkedin_followers":7433,"linkedin_url":"https://www.linkedin.com/in/joshuaschoeff","youtube_url":null,"photo_url":null,"topics":["leadership","customer-success","change-management"],"audiences":["customer-success-leaders"],"verdict":"Useful for practical principles on customer success team development and cross-functional collaboration in B2B SaaS.","best_for":"B2B SaaS brands strengthening customer success leadership and cross-functional collaboration.","not_for":"Consumer mobile app campaigns needing creator-led short-form video and install performance.","takeaways":["Customer success is an organization-wide responsibility, not just the customer success manager's job.","Cross-functional collaboration produces customer outcomes; it is more than a nice sentiment.","Handle change by listening first, then communicating, adapting, and co-creating with customers."],"check_first":"Confirm available formats, audience demographics, engagement data and terms before planning paid work.","main_ideas":["Customer success is an organization-wide responsibility, not just the customer success manager's job","Cross-functional collaboration produces customer outcomes; it is more than a nice sentiment","Building a customer success team is a leadership task with five parts","Handle change by listening first, then communicating, adapting, and co-creating","One consistent position across posts: coordination is the priority, and individual autonomy works only within shared goals"],"partnership_formats":[],"partnership_url":null,"brands":["Challenger","CIENCE"],"posts_cited":11,"latest_post":"2025-05-20","similar":[{"id":"priyadarshini-ravichandran","url":"https://b2binfluencer.marketing/creators/priyadarshini-ravichandran/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"},{"id":"talvinder-singh","url":"https://b2binfluencer.marketing/creators/talvinder-singh/"}],"engagement":null},{"id":"abhijit-sarkar","name":"Abhijit Sarkar","url":"https://b2binfluencer.marketing/creators/abhijit-sarkar/","markdown_url":"https://b2binfluencer.marketing/creators/abhijit-sarkar.md","descriptor":"Abhijit Sarkar works on performance marketing for D2C brands, using paid ads, creative testing, and customer-retention campaigns to support growth and measure business efficiency.","linkedin_followers":3215,"linkedin_url":"https://www.linkedin.com/in/abhijit-sarkar452","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abhijit-sarkar.webp","topics":["ecommerce","paid-ads","meta-ads","creative-testing","performance-marketing","retention-marketing"],"audiences":[],"verdict":"Abhijit Sarkar is most useful for D2C brands needing paid acquisition and retention efficiency tied to business results.","best_for":"D2C apparel, footwear or wellness brands on Shopify running Meta ads, unsure if growth is profitable.","not_for":"Brands buying sponsored creator content for reach or campaigns with no transactional data.","takeaways":["Reconcile Meta ROAS and Shopify revenue before raising budgets.","Track marketing efficiency ratio and average order value, not just ROAS.","Growth is limited by operations and systems, not by demand."],"check_first":"Confirm partnership formats, rates, audience details and recent results on comparable work.","main_ideas":["Meta's ROAS and Shopify's revenue measure different things, so reconcile them before raising budgets","Track marketing efficiency ratio and average order value, not just ROAS","Growth is limited by operations and systems, not by demand","Treat ads as a customer journey rather than a one-time push","In low-frequency categories, give existing customers more reasons to return"],"partnership_formats":[],"partnership_url":null,"brands":["Nasher Miles","Bonkers.corner"],"posts_cited":12,"latest_post":"2026-08-26","similar":[],"engagement":null},{"id":"melissa-johnson","name":"Melissa Johnson","url":"https://b2binfluencer.marketing/creators/melissa-johnson/","markdown_url":"https://b2binfluencer.marketing/creators/melissa-johnson.md","descriptor":"Melissa Johnson works in K–12 education technology sales, focusing on sales leadership, coaching, pipeline discipline, and practical uses of AI in complex district sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/melissabjohnson","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","sales","ai-in-sales"],"audiences":["sales-leaders"],"verdict":"Melissa Johnson is most useful for K-12 EdTech sales leadership coaching, forecast discipline, objection handling, and practical AI use.","best_for":"A K-12 EdTech company wanting regional sales leaders to coach pipeline inspection and objection handling.","not_for":"Sponsored short-form video for teachers and parents with impressions and engagement guarantees.","takeaways":["An objection usually means the buyer is protecting something.","A responsive buyer can still be a risky forecast.","AI should make sellers more useful, not just faster."],"check_first":"Confirm rates, deliverables, disclosure practices, and recent LinkedIn audience analytics for the campaign period.","main_ideas":["An objection usually means the buyer is protecting something","A responsive buyer can still be a risky forecast","AI should make sellers more useful, not just faster","Covering a territory and building a market are different jobs","Prepare before the hard part — \"rigging to flip\""],"partnership_formats":[],"partnership_url":null,"brands":["BW Walch","UT McCombs School of Business"],"posts_cited":16,"latest_post":"2026-10-08","similar":[{"id":"josh-chernikoff","url":"https://b2binfluencer.marketing/creators/josh-chernikoff/"},{"id":"shannon-terry","url":"https://b2binfluencer.marketing/creators/shannon-terry/"},{"id":"beth-mchugh","url":"https://b2binfluencer.marketing/creators/beth-mchugh/"}],"engagement":null},{"id":"ryan-glick","name":"Ryan Glick","url":"https://b2binfluencer.marketing/creators/ryan-glick/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-glick.md","descriptor":"Ryan Glick writes about experiential marketing and leads work at CNC Agency (Coffee 'n Clothes), which creates brand experiences such as pop-ups, touring activations, and events. Glick's writing argues that these experiences should connect to content, customer relationships, and measurable outcomes beyond the event itself.","linkedin_followers":32613,"linkedin_url":"https://www.linkedin.com/in/ryan-glick-57589446","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-glick.webp","topics":["community-building"],"audiences":[],"verdict":"Ryan Glick is most useful for agency-led experiential campaigns that connect live events to content, retail, CRM and measurable outcomes.","best_for":"Beauty brands planning repeatable multi-city pop-up tours with retail partners and product discovery.","not_for":"Single-market one-night launch parties, production-only scopes, non-beauty brands, or personal creator sponsorship posts.","takeaways":["A one-off event is one of the most fragile things a brand can buy.","Experiential should be built as infrastructure, not just a brief burst of attention.","Attendance should stop being the main measurement for experiential campaigns."],"check_first":"Confirm audience includes beauty brand decision-makers and ask for campaign results.","main_ideas":["A one-off event is one of the most fragile things a brand can buy","Experiential should be built as infrastructure","Attendance should stop being the main measurement","Experiential belongs earlier in campaign planning, and brands have not settled who owns it","Brands will build repeatable in-person properties, and hospitality will merge into experiential"],"partnership_formats":[],"partnership_url":null,"brands":["Coffee 'n Clothes (CNC Agency)","Uber","L'Oréal","Chanel","Walmart","Alix Earle","LANEIGE","Sephora","amika","Ulta Beauty"],"posts_cited":14,"latest_post":"2026-10-05","similar":[{"id":"sasha-solonin","url":"https://b2binfluencer.marketing/creators/sasha-solonin/"},{"id":"clivia-saracino","url":"https://b2binfluencer.marketing/creators/clivia-saracino/"}],"engagement":null},{"id":"philip-marsh","name":"Philip Marsh","url":"https://b2binfluencer.marketing/creators/philip-marsh/","markdown_url":"https://b2binfluencer.marketing/creators/philip-marsh.md","descriptor":"Philip Marsh is an engineer and co-founder of mentoring initiatives focused on developing and supporting women and other underrepresented talent in engineering, construction and manufacturing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/philipmarshthoughtleader","youtube_url":"https://www.youtube.com/channel/UCxemLO5pN5Eo1HqrCOolHqA","photo_url":"https://b2binfluencer.marketing/assets/avatars/philip-marsh.webp","topics":[],"audiences":[],"verdict":"Most useful for practical workforce mentoring around engineering, construction and manufacturing skills and inclusion.","best_for":"SME engineering, manufacturing or construction employer-brand or workforce-pipeline campaigns on retaining and developing technical staff.","not_for":"Campaigns needing measurable audience reach or pre-packaged paid sponsorship with guarantees.","takeaways":["A gender-equality initiative involving 40 UK construction organisations links to attracting, developing and retaining talent.","Mentoring programmes took nearly 3,000 graduates through to professional registration.","Around 1,300 women across 16 African countries joined newer social-learning and collaborative mentoring initiatives."],"check_first":"Ask for documented audience survey results or another source showing who follows or engages.","main_ideas":["Persistent gender imbalance in engineering and construction needs collective intent, not isolated programmes.","Structured mentoring and allyship should lead to professional registration and retention, not one-off networking.","Partnerships with large institutions are a delivery method for skills and diversity goals, not badge collecting.","Small and mid-sized employers need mentoring capacity they do not have in-house.","Storytelling is a career skill that can be developed through mentoring, allyship and sponsorship."],"partnership_formats":[],"partnership_url":null,"brands":["Knowledge Mentoring (Global) Limited","Institution of Engineering and Technology (IET)","The 5% Club","AMRC","WMG, University of Warwick","Building People CIC","WITBE Global - Women in The Built Environment","Women In Construction & Engineering Awards (WICEAwards)","Women With Metal"],"posts_cited":12,"latest_post":"2026-10-06","similar":[{"id":"patr-cia-souza","url":"https://b2binfluencer.marketing/creators/patr-cia-souza/"},{"id":"ian-tomney-bell","url":"https://b2binfluencer.marketing/creators/ian-tomney-bell/"}],"engagement":null},{"id":"laura-dolphin","name":"Laura Dolphin","url":"https://b2binfluencer.marketing/creators/laura-dolphin/","markdown_url":"https://b2binfluencer.marketing/creators/laura-dolphin.md","descriptor":"Laura Dolphin mentors service businesses on growing from solo work into a larger business or agency, and provides fractional operations support and project management. After stepping down as an agency owner on 30 June 2026, Dolphin described shifting their work to protect their health and family.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/laura-dolphin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/laura-dolphin.webp","topics":["recruiting"],"audiences":[],"verdict":"Laura Dolphin helps service businesses with operational bottlenecks and freelance hiring through practical advice and tools.","best_for":"UK B2B software or operations brands targeting founder-led service businesses and small agencies.","not_for":"Broad-reach consumer campaigns or paid permanent recruitment promotions.","takeaways":["Free job postings and direct contact address scattered freelancer records and hiring fees.","Operations Help Desk gives asynchronous COO-level advice for small operational questions without a large retainer.","Mentoring is built around lived experience and real-life constraints like disability and caring."],"check_first":"Confirm recent LinkedIn audience analytics and whether they offer paid media at all.","main_ideas":["Freelance hiring takes too much from both sides. Free postings are Dolphin's answer","Give away the core product and charge small amounts for convenience","The messy freelancer roster is a problem you can check for yourself","Small operational questions deserve senior answers without a large retainer","Mentoring should be built around lived experience and real-life constraints"],"partnership_formats":["Free job posting and freelancer roster tool","Recruitment agency referral partnership","Podcast and YouTube feature","Freelancer subscription tiers","Mentoring and fractional operations support","Operations Help Desk"],"partnership_url":null,"brands":["Dolphin Outsourcing","FlexForever","Operations Help Desk"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"brent-lavin","name":"Brent Lavin","url":"https://b2binfluencer.marketing/creators/brent-lavin/","markdown_url":"https://b2binfluencer.marketing/creators/brent-lavin.md","descriptor":"Brent Lavin is a medtech product and commercial-strategy adviser and the founder of Ironwood Medtech Partners. Lavin helps early-stage medtech companies build commercial logic into product development and connect clinical, technical, regulatory, and business decisions.","linkedin_followers":2754,"linkedin_url":"https://www.linkedin.com/in/brent-lavin","youtube_url":null,"photo_url":null,"topics":["product-management"],"audiences":[],"verdict":"Brent Lavin is most useful for medtech product and commercial strategy that connects clinical, technical, regulatory, and business decisions.","best_for":"Early-stage medtech company wanting commercial logic in its product-development pipeline.","not_for":"A consumer brand wanting a high-reach creator endorsement for a lifestyle product.","takeaways":["The business case needs one accountable owner.","Physicians can have valid but conflicting needs while one product must be chosen.","Added product options can increase development and regulatory complexity."],"check_first":"Confirm scope, terms, and audience evidence before contacting them.","main_ideas":["The business case needs one accountable owner","Turn many physician voices into one product","Coordination is the bottleneck, not technology","Set kill criteria before sunk cost decides","Build commercial logic into early-stage innovation"],"partnership_formats":["Commercial-strategy and product-management engagement (Ironwood Medtech Partners)"],"partnership_url":null,"brands":["Ironwood Medtech Partners","CR Bard","Becton Dickinson (BD)","GE","Harvard Business Review","State of Medtech"],"posts_cited":13,"latest_post":"2026-09-29","similar":[{"id":"michael-belkin","url":"https://b2binfluencer.marketing/creators/michael-belkin/"},{"id":"ahmed-omar","url":"https://b2binfluencer.marketing/creators/ahmed-omar/"},{"id":"bilal-bham","url":"https://b2binfluencer.marketing/creators/bilal-bham/"}],"engagement":null},{"id":"jonathan-bland","name":"Jonathan Bland","url":"https://b2binfluencer.marketing/creators/jonathan-bland/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-bland.md","descriptor":"Jonathan Bland works on B2B SaaS marketing at Omni Lab, with a focus on paid media, campaign testing, attribution, and driving pipeline.","linkedin_followers":30627,"linkedin_url":"https://www.linkedin.com/in/jonathan-r-bland","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jonathan-bland.webp","topics":["paid-ads","marketing-measurement"],"audiences":["b2b-saas-marketers"],"verdict":"Useful for B2B SaaS paid media and attribution talks or workshops on incremental testing and multi-touch measurement.","best_for":"A B2B SaaS company wanting a practitioner talk or workshop on incremental testing and multi-touch measurement.","not_for":"Consumer or DTC sponsored creator work with paid posts, video, rate cards, or reach metrics.","takeaways":["B2B buyers rarely convert on one touchpoint, so one attribution model misleads.","Brand search received credit for 51.4% of pipeline on 7.4% of ad spend.","Lead quality and lead volume are a trade, not a pairing."],"check_first":"Confirm prior speaking or workshop examples and recent engagement figures for comparable paid-media topics.","main_ideas":["B2B buyers rarely convert on one touchpoint, so one attribution model misleads","Brand search looks like the best campaign, but much of the credit is not incremental","Repeat a few clear ideas, and keep the list short","Lead quality and lead volume are a trade, not a pairing","Ring-fence a budget for marketing that never shows up in a dashboard"],"partnership_formats":[],"partnership_url":null,"brands":["Omni Lab"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"tom-casano","url":"https://b2binfluencer.marketing/creators/tom-casano/"},{"id":"nick-jordan","url":"https://b2binfluencer.marketing/creators/nick-jordan/"},{"id":"will-obrien","url":"https://b2binfluencer.marketing/creators/will-obrien/"}],"engagement":null},{"id":"cole-grolmus","name":"Cole Grolmus","url":"https://b2binfluencer.marketing/creators/cole-grolmus/","markdown_url":"https://b2binfluencer.marketing/creators/cole-grolmus.md","descriptor":"Cole Grolmus analyzes cybersecurity companies, comparing their financial performance, products, and competitive strategies. Their posts explain topics such as security-company revenue, platform expansion, and the challenges facing companies like Zscaler and SentinelOne.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/colegrolmus","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cole-grolmus.webp","topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":[],"verdict":"Cole Grolmus is useful for analysis of cybersecurity company strategy, financial disclosures, and competition.","best_for":"A cybersecurity investment research firm seeking competitive platform analysis and market education.","not_for":"Product launch campaigns needing demos, trials, or neutral side-by-side comparisons.","takeaways":["Judge a cybersecurity company against the rivals it actually competes with.","Platform expansion is a multi-year question, and the disclosures are the test.","The $1 billion revenue mark is the industry's scarcest milestone."],"check_first":"Confirm audience data and partnership terms, since posts do not provide them.","main_ideas":["Judge a cybersecurity company against the rivals it actually competes with","Platform expansion is a multi-year question, and the disclosures are the test","The $1 billion revenue mark is the industry's scarcest milestone","Some revenue figures mean something different from what they appear to mean","AI security matters most when the timing around it changes, not just the product"],"partnership_formats":[],"partnership_url":null,"brands":["CrowdStrike","Zscaler","SentinelOne","Optiv"],"posts_cited":11,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"tatiana-finkelsteyn","name":"Tatiana Finkelsteyn","url":"https://b2binfluencer.marketing/creators/tatiana-finkelsteyn/","markdown_url":"https://b2binfluencer.marketing/creators/tatiana-finkelsteyn.md","descriptor":"Tatiana Finkelsteyn writes about enterprise telecom and zLinq’s Telecom Lifecycle Orchestration approach, which brings technology, contracts, and billing into one view so IT leaders can make better-informed decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tatianafinkelsteyn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tatiana-finkelsteyn.webp","topics":["leadership","email-marketing"],"audiences":["it-leaders"],"verdict":"Tatiana Finkelsteyn is most useful for making enterprise telecom lifecycle and hidden contract risks concrete.","best_for":"A telecom expense management company planning a co-marketing webinar on telecom lifecycle orchestration.","not_for":"A direct-to-consumer brand running short-form Instagram Reels or TikTok sponsorship for 18 to 34 year olds.","takeaways":["Telco information is split across teams, so nobody sees the whole picture.","Conference game exposed a $150,000 difference between one manager's estimate and actual monthly telecom spend.","A bank faced a $250,000 contract penalty after a technically sound migration."],"check_first":"Confirm audience data, media kit, rate card, deliverables, exclusivity, disclosure, lead time and approvals.","main_ideas":["Telco information is split across teams, so nobody sees the whole picture","Choose the remedy that fits the problem, not the business model you happen to sell","Technology decisions carry hidden contract liabilities","One operating model across three layers: contracting, engineering, invoicing","Teach with games and peer conversation, not slideware"],"partnership_formats":[],"partnership_url":null,"brands":["zLinq","AIM Utah CIO Summit"],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"alex-gonzalez","url":"https://b2binfluencer.marketing/creators/alex-gonzalez/"},{"id":"michael-taylor","url":"https://b2binfluencer.marketing/creators/michael-taylor/"},{"id":"jordan-zamir","url":"https://b2binfluencer.marketing/creators/jordan-zamir/"}],"engagement":null},{"id":"carla-acevey","name":"Carla Acevey","url":"https://b2binfluencer.marketing/creators/carla-acevey/","markdown_url":"https://b2binfluencer.marketing/creators/carla-acevey.md","descriptor":"Carla Acevey is a Latin American ecommerce and retail technology executive. Acevey joined Vambe as Chief Revenue Officer after leading digital commerce and omnichannel initiatives at Walmart México y Centroamérica, including marketplace and faster-delivery programs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/carlaacevey","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","leadership"],"audiences":[],"verdict":"Carla Acevey is most useful for firsthand accounts of LATAM ecommerce, marketplace, fulfillment and AI growth work.","best_for":"Retail technology companies seeking keynotes or advisory on LATAM marketplace, delivery and omnichannel scaling.","not_for":"Paid social packages, sponsored posts, product mentions, or reach reporting.","takeaways":["Walmart online business grew threefold; team launched marketplace and fulfillment programs.","Walmart app combined store and online catalogs with marketplace shopping and delivery.","Vambe role focuses on AI helping Latin American businesses grow and serve customers."],"check_first":"Confirm speaking quality, fees, and detailed AI work examples before booking.","main_ideas":["Digital commerce should widen access and improve life in Latin America","AI is the next commercial growth lever, not a technical showcase","Marketplaces grow through seller enablement, cross-border cooperation, and build work","Speed and omnichannel convenience are the customer promise","Low prices plus app convenience is how a mass retailer wins peak season"],"partnership_formats":[],"partnership_url":null,"brands":["Walmart México y Centroamérica","Vambe"],"posts_cited":11,"latest_post":"2026-09-15","similar":[{"id":"andrea-dalle-molle","url":"https://b2binfluencer.marketing/creators/andrea-dalle-molle/"},{"id":"pablo-moena","url":"https://b2binfluencer.marketing/creators/pablo-moena/"},{"id":"fernando-oliveira","url":"https://b2binfluencer.marketing/creators/fernando-oliveira/"}],"engagement":null},{"id":"shane-anglade","name":"Shane Anglade","url":"https://b2binfluencer.marketing/creators/shane-anglade/","markdown_url":"https://b2binfluencer.marketing/creators/shane-anglade.md","descriptor":"Shane Anglade is the founder of Anglade Advisory and a fractional CFO who helps beauty, fashion, and CPG businesses improve profitability as they grow. Their advice focuses on practical decisions about cash flow, pricing, wholesale margins, and advertising costs.","linkedin_followers":673,"linkedin_url":"https://www.linkedin.com/in/shane-anglade","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","unit-economics","pricing-strategy"],"audiences":[],"verdict":"Shane Anglade is most useful for founder-facing financial advice on cash flow, pricing, wholesale margins, and ad costs.","best_for":"Beauty, fashion, or CPG brands seeking fractional CFO advisory on pricing, wholesale, and ad spend.","not_for":"Consumer reach campaigns, paid short-form video, or sponsorship placements with agreed views and ROAS.","takeaways":["Four Cash Types distinguish seasonal inventory, delayed retailer payments, ad payback, and replenishment products.","Judge ad profitability after costs like returns, fulfillment, and processing fees, not ROAS headline.","Build wholesale prices forward from cost to wholesale to MSRP, not backward from retail."],"check_first":"Confirm recent audience details and whether they offer paid placements or only advisory.","main_ideas":["Cash advice only works once you know which kind of cash business you run","Judge ad profitability after every cost, not by the ROAS headline","A default in favour of raising prices, with three conditions that override it","Free shipping is a threshold decision, not a policy to adopt or reject","Build wholesale prices forward from cost"],"partnership_formats":[],"partnership_url":null,"brands":["Anglade Advisory"],"posts_cited":16,"latest_post":"2026-09-17","similar":[{"id":"jeff-fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/"},{"id":"nicole-livermore","url":"https://b2binfluencer.marketing/creators/nicole-livermore/"},{"id":"tyese-kimble","url":"https://b2binfluencer.marketing/creators/tyese-kimble/"}],"engagement":null},{"id":"dan-lewis","name":"Dan Lewis","url":"https://b2binfluencer.marketing/creators/dan-lewis/","markdown_url":"https://b2binfluencer.marketing/creators/dan-lewis.md","descriptor":"Dan Lewis is a Project Farma life sciences manufacturing leader who works with pharma, biotech, and advanced-therapy organizations on technical operations and manufacturing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/danlewis0","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-lewis.webp","topics":["artificial-intelligence","leadership","supply-chain"],"audiences":[],"verdict":"Dan Lewis is useful for practical analysis of biopharma manufacturing, capacity, supply chains, and technical operations.","best_for":"Biopharma manufacturing consultancies and campaigns on radiopharmaceutical supply chains and technical operations.","not_for":"Consumer health sponsored placements or campaigns expecting direct product purchases.","takeaways":["Manufacturing problems are solved across disciplines, not inside one.","Big facility investments are about supply-chain control, not just capacity.","Radiopharmaceuticals are the next oncology platform, and isotope supply is the strategic bottleneck."],"check_first":"Confirm figures, sources, commercial formats, audience data and Project Farma relationship before contact.","main_ideas":["Manufacturing problems are solved across disciplines, not inside one of them","Big facility investments are about supply-chain control, not just capacity","Radiopharmaceuticals are the next oncology platform, and isotope supply is the strategic bottleneck","Judge AI adoption by operations and governance, not by the model","Keep a wide watch on the whole industry, not just manufacturing"],"partnership_formats":[],"partnership_url":null,"brands":["Project Farma","PerkinElmer","SimoTech"],"posts_cited":16,"latest_post":"2026-09-30","similar":[{"id":"bilal-bham","url":"https://b2binfluencer.marketing/creators/bilal-bham/"},{"id":"hussain-mooraj","url":"https://b2binfluencer.marketing/creators/hussain-mooraj/"},{"id":"armin-metzger","url":"https://b2binfluencer.marketing/creators/armin-metzger/"}],"engagement":null},{"id":"chris-peer","name":"Chris Peer","url":"https://b2binfluencer.marketing/creators/chris-peer/","markdown_url":"https://b2binfluencer.marketing/creators/chris-peer.md","descriptor":"Chris Peer works on B2B and industrial marketing, with a focus on helping companies build marketing strategies and systems tied to sales and growth. Their posts discuss manufacturing, logistics, marketing operations, and sales-marketing alignment; they also identify The Great Eight Pillars of Online Marketing as their book.","linkedin_followers":2159,"linkedin_url":"https://www.linkedin.com/in/chrispeer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-peer.webp","topics":["artificial-intelligence","sales","b2b-marketing","ai-in-marketing","marketing-operations","sales-and-marketing-alignment"],"audiences":["b2b-marketing-leaders"],"verdict":"Chris Peer is most useful for practical B2B and industrial marketing strategy tied to sales and growth.","best_for":"Industrial manufacturing associations or ERP/CRM platforms seeking keynote and co-marketing series.","not_for":"Consumer wellness app short-form video campaigns paid on performance.","takeaways":["Run marketing like an operation, not a series of campaigns.","When pipeline stalls, fix the sales and marketing system, not lead quality.","AI adoption is an alignment problem, not a tool problem."],"check_first":"Ask for audience breakdown by industry, job function, seniority, geography, and recent engagement figures.","main_ideas":["Run marketing like an operation, not a series of campaigns","When pipeline stalls, fix the sales and marketing system, not lead quality","Structure beats agency-hopping: define ROI goals and KPIs","AI adoption is an alignment problem, not a tool problem","Get more from the systems you own before replacing them"],"partnership_formats":["Partner webinar promotion","Podcast and conference appearances on B2B and industrial marketing strategy","Community event sponsorship with team participation"],"partnership_url":null,"brands":["SyncShow","Meaden & Moore","LifeAct"],"posts_cited":23,"latest_post":"2026-09-23","similar":[{"id":"mark-schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/"},{"id":"matthew-barksdale","url":"https://b2binfluencer.marketing/creators/matthew-barksdale/"},{"id":"jeff-courtney","url":"https://b2binfluencer.marketing/creators/jeff-courtney/"}],"engagement":null},{"id":"carrie-flynn","name":"Carrie Flynn","url":"https://b2binfluencer.marketing/creators/carrie-flynn/","markdown_url":"https://b2binfluencer.marketing/creators/carrie-flynn.md","descriptor":"Carrie Flynn helps businesses simplify their marketing and address growth challenges, including unclear messaging and inconsistent referrals. Flynn also leads the virtual-first ProVisors West Orlando: The Greenhouse Group, a community for B2B professionals focused on building trusted business relationships.","linkedin_followers":3622,"linkedin_url":"https://www.linkedin.com/in/carriemflynn","youtube_url":"https://www.youtube.com/channel/UCIobAt3A1s0B7ZwCWhyjHAQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/carrie-flynn.webp","topics":[],"audiences":[],"verdict":"Carrie Flynn is most useful for practical B2B growth advice and a virtual-first referral community for professional-services firms.","best_for":"A B2B professional-services firm wanting clearer messaging and more growth from referrals.","not_for":"A direct-to-consumer product launch needing high-volume paid social reach and visual assets.","takeaways":["Growth is usually blocked by one unfixed constraint, not by lack of effort.","Visibility without clarity is just noise.","What makes a network work is meeting quality, not meeting count."],"check_first":"Confirm audience demographics and results from comparable community or marketing posts.","main_ideas":["Growth is usually blocked by one unfixed constraint, not by lack of effort","Visibility without clarity is just noise","Trusted-relationship networking should be designed by role, not left to chance","What makes a network work is meeting quality, not meeting count","Introduce members by naming the exact referral you want for them"],"partnership_formats":["ProVisors West Orlando: The Greenhouse Group membership","Meeting presentations and guest speaking"],"partnership_url":null,"brands":["ProVisors","South FL WAG"],"posts_cited":14,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"michaela-daly","name":"Michaela Daly","url":"https://b2binfluencer.marketing/creators/michaela-daly/","markdown_url":"https://b2binfluencer.marketing/creators/michaela-daly.md","descriptor":"Michaela Daly is a former finance and executive recruiter who now coaches finance professionals on interviews, LinkedIn profiles and career decisions, including moves into senior roles such as CFO.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michaela-daly-fcca","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michaela-daly.webp","topics":["recruiting"],"audiences":[],"verdict":"Michaela Daly is most useful for expert advice on senior finance careers, interviews, LinkedIn profiles and CFO readiness.","best_for":"A finance recruitment or career coaching brand seeking a credible expert for LinkedIn articles or webinars.","not_for":"A consumer finance app or lender seeking broad personal finance audience or product led sponsored conversion.","takeaways":["A 15 minute conversation revealed strengths a strict CV checklist had missed.","Interview preparation should cover why a role exists and your own contribution.","LinkedIn profiles should show specific evidence of scope and results, not vague descriptions."],"check_first":"Confirm available formats, deliverables, disclosure, exclusivity, fees, engagement rates and audience analytics.","main_ideas":["Make your experience clear, not just impressive on paper","A finance career does not have to follow one approved route","Hiring conversations can reveal more than a checklist","Build career options before you need them","Make a professional profile legible to recruiters and people"],"partnership_formats":[],"partnership_url":null,"brands":["Connect the Dots"],"posts_cited":13,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nipuna-n-jayasinghe","name":"Nipuna N Jayasinghe","url":"https://b2binfluencer.marketing/creators/nipuna-n-jayasinghe/","markdown_url":"https://b2binfluencer.marketing/creators/nipuna-n-jayasinghe.md","descriptor":"Nipuna N Jayasinghe shares practical guidance on apparel manufacturing and quality assurance, including garment fit validation, lace matching, cutting checks, and factory quality systems.","linkedin_followers":4192,"linkedin_url":"https://www.linkedin.com/in/nipuna-n-jayasinghe-58a246294","youtube_url":null,"photo_url":null,"topics":["supply-chain"],"audiences":[],"verdict":"Nipuna N Jayasinghe is most useful for practical training on apparel manufacturing and quality assurance, especially fit, lace and cutting checks.","best_for":"A lingerie manufacturer's technical team considering a paid workshop on lace balancing and fit-on validation.","not_for":"A consumer-facing label seeking high-reach sponsored social video or broad awareness campaign.","takeaways":["Fit approval should be a staged gate, not a single sample review.","In lace garments, balance scalloped edges and match motifs across seams and mirrored parts.","Validate the cutting sheet and first marker before bulk cutting starts."],"check_first":"Confirm workshop availability and scope, plus LinkedIn audience analytics by job function and country.","main_ideas":["Fit approval should be a staged gate, not a single sample review","In lace garments, the visual and technical problem is scalp balance and matching","Factory onboarding fails when GMP, technical evaluation and QMS are treated as one checklist","Validate the cutting sheet and first marker before bulk cutting starts","The teaching method: define, stage, then close with a checkable table or benefits list"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-08-26","similar":[],"engagement":null},{"id":"robert-m-lee","name":"Robert M. Lee","url":"https://b2binfluencer.marketing/creators/robert-m-lee/","markdown_url":"https://b2binfluencer.marketing/creators/robert-m-lee.md","descriptor":"Robert M. Lee is a co-founder and CEO of Dragos, a company focused on cybersecurity for operational technology and industrial control systems that support critical infrastructure.","linkedin_followers":58414,"linkedin_url":"https://www.linkedin.com/in/robmichaellee","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-m-lee.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":[],"verdict":"Robert M. Lee is most useful for connecting OT cybersecurity gaps to public safety and critical infrastructure consequences.","best_for":"A critical infrastructure cybersecurity vendor running a co-marketing or speaking partnership on OT and ICS protection.","not_for":"A general IT security platform seeking scripted claims that one IT stack covers operational technology.","takeaways":["OT security is a distinct discipline and leaving critical infrastructure undefended is a moral choice","Incremental prevention is not enough when the stakes are loss of life","Frontier AI risk is also a cybersecurity readiness gap"],"check_first":"Confirm recent LinkedIn engagement analytics, follower demographics, and results from comparable OT topics.","main_ideas":["OT security is a distinct discipline, and leaving critical infrastructure undefended is a moral choice","Incremental prevention is not enough when the stakes are loss of life","Build Dragos to last 100 years, not to reach an exit","Consolidate the platform to cover the whole xOT stack","Frontier AI risk is also a cybersecurity readiness gap"],"partnership_formats":[],"partnership_url":null,"brands":["Dragos","Accenture","Accenture","SANS Institute","Elastic"],"posts_cited":14,"latest_post":"2026-10-20","similar":[],"engagement":null},{"id":"allison-betito","name":"Allison Betito","url":"https://b2binfluencer.marketing/creators/allison-betito/","markdown_url":"https://b2binfluencer.marketing/creators/allison-betito.md","descriptor":"Allison Betito is a customer success professional with nearly a decade of experience. The work Betito describes includes leading customer success programs, supporting retention and expansion, and finding ways to improve customer operations.","linkedin_followers":2166,"linkedin_url":"https://www.linkedin.com/in/allisonbetito","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/allison-betito.webp","topics":["sales","customer-success","career-transitions"],"audiences":["b2b-saas"],"verdict":"Useful for B2B SaaS customer success insight on retention, expansion, and operations, not paid creator partnerships.","best_for":"B2B SaaS brands seeking customer success expertise, retention, expansion, or scaled CS operations.","not_for":"Paid creator collaborations needing documented sponsorship offers, rates, or audience reach data.","takeaways":["They argue customer success is selling, even when the title is not sales.","They led digital customer success programs for more than 550 small and midsize customers at Postscript.","They built an executive sponsorship program and employee resource group at Drift."],"check_first":"Confirm paid creator interest and request audience analytics, since none are provided.","main_ideas":["Customer success is selling, even when the title is not sales","Build the program that does not exist yet","Culture and trusted colleagues are a working condition, not a perk","Scale customer success with systems, but keep the full customer value journey in view","Be transparent in a career transition and pass help both ways"],"partnership_formats":[],"partnership_url":null,"brands":["Drift, a Salesloft company","Postscript","Clay","Harvey","Junction","Ramp","Ethena","HubSpot","Qualified"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"nicole-stephens","name":"Nicole Stephens","url":"https://b2binfluencer.marketing/creators/nicole-stephens/","markdown_url":"https://b2binfluencer.marketing/creators/nicole-stephens.md","descriptor":"Nicole Stephens is an instructional designer and learning-and-development consultant who helps high-tech teams create practical, role-specific training and develop leaders. Her work includes training for complex systems, leadership development, and guidance on using AI responsibly in learning.","linkedin_followers":3734,"linkedin_url":"https://www.linkedin.com/in/nicolestephens-id","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nicole-stephens.webp","topics":["artificial-intelligence","leadership","leadership-development"],"audiences":[],"verdict":"Most useful for high-tech L&D consulting on operator training, leadership development, and responsible AI in learning.","best_for":"A high-tech company building an internal academy needing operator and leadership training.","not_for":"Consumer wellness lifestyle campaigns needing short vertical video, entertainment-first content, or discount-code conversions.","takeaways":["Needs analysis uses calls, expert questionnaires, and stakeholder interviews before design begins.","AI can help with scale and personalization, but human review catches bias and verifies facts.","Aerospace operator training for complex systems connects theory to hands-on work and prototyping."],"check_first":"Confirm paid partnership availability and request LinkedIn audience analytics before committing budget.","main_ideas":["Training should fit the team and the job, not just explain the system","AI can help with learning, but people must remain accountable for the result","The thinking behind a training program matters more than polished screens","Learning should help people change what they do","Leadership development starts with people, then builds skills"],"partnership_formats":[],"partnership_url":null,"brands":["iNStep Consulting","Indeed"],"posts_cited":12,"latest_post":"2026-08-09","similar":[{"id":"monica-m-w-russell","url":"https://b2binfluencer.marketing/creators/monica-m-w-russell/"},{"id":"sue-ly","url":"https://b2binfluencer.marketing/creators/sue-ly/"},{"id":"robbie-christian","url":"https://b2binfluencer.marketing/creators/robbie-christian/"}],"engagement":null},{"id":"suresh-dakshina","name":"Suresh Dakshina","url":"https://b2binfluencer.marketing/creators/suresh-dakshina/","markdown_url":"https://b2binfluencer.marketing/creators/suresh-dakshina.md","descriptor":"Dakshina writes about practical AI for small businesses and says they are building DataMantis, a product intended to connect business data and give owners useful insights.","linkedin_followers":5203,"linkedin_url":"https://www.linkedin.com/in/sureshdakshina","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/suresh-dakshina.webp","topics":["artificial-intelligence","unit-economics","data-governance","entrepreneurship"],"audiences":["small-business-owners"],"verdict":"Suresh Dakshina is most useful for practical AI thought leadership aimed at small business owners and SMB tool builders.","best_for":"A B2B AI startup selling to SMBs for practical AI implementation content.","not_for":"Enterprise AI governance or technical content for CIOs and CISOs.","takeaways":["A customer-service bot sold a package the company had discontinued eight months earlier.","They suggest assigning one accountable owner and running 15-minute Friday truth checks.","They call for one AI instead of five and cite QuickBooks, Shopify, GA4."],"check_first":"Confirm audience demographics, post analytics, rates, deliverables, usage rights, and disclosure terms.","main_ideas":["AI reliability depends on data ownership, not model quality.","SMB AI fails when vendors sell enterprise-style complexity instead of one practical tool.","AI changes the unit economics of serving SMBs, making an overlooked market profitable.","Building for SMBs requires hiring people who have lived the SMB experience.","AI will create more entrepreneurs rather than eliminate jobs."],"partnership_formats":[],"partnership_url":null,"brands":["DataMantis","QuickBooks","Shopify","Google Analytics","Homebase"],"posts_cited":14,"latest_post":"2026-08-24","similar":[],"engagement":null},{"id":"lindsay-riggs","name":"Lindsay Riggs","url":"https://b2binfluencer.marketing/creators/lindsay-riggs/","markdown_url":"https://b2binfluencer.marketing/creators/lindsay-riggs.md","descriptor":"Lindsay Riggs works in partner and content marketing. Riggs offers consulting on partner strategy, co-marketing, demand generation, go-to-market alignment, and partner enablement, and is also exploring senior partner marketing roles.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lindsaynriggs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lindsay-riggs.webp","topics":["content-marketing"],"audiences":[],"verdict":"Riggs is most useful for B2B partner marketing consulting: content audits, co-marketing, enablement, and joint customer stories.","best_for":"B2B software firms with signed partners and no documented partner content plan.","not_for":"Consumer creator sponsorships with reach guarantees, follower-based fees, or direct product promotion.","takeaways":["Partner marketing and partner management are the same job, not two teams.","Partners stop replying when every contact is an ask.","Four content kinds: for partners, with partners, through partners, about partnerships."],"check_first":"Confirm partner-side interviewees, customer approvals, formats, deliverables, audience guarantees, pricing, lead times, and usage rights.","main_ideas":["Partner marketing and partner management are the same job, not two teams","Partners stop replying when every contact is an ask","A partner program runs on four kinds of content","Joint customer stories belong to both organisations","What Riggs amplifies: ecosystem strategy from Partnership Leaders"],"partnership_formats":[],"partnership_url":null,"brands":["Partnership Leaders"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"josh-scott","url":"https://b2binfluencer.marketing/creators/josh-scott/"},{"id":"olga-bondareva","url":"https://b2binfluencer.marketing/creators/olga-bondareva/"},{"id":"ari-hoffman","url":"https://b2binfluencer.marketing/creators/ari-hoffman/"}],"engagement":null},{"id":"kevin-lawton","name":"Kevin Lawton","url":"https://b2binfluencer.marketing/creators/kevin-lawton/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-lawton.md","descriptor":"Kevin Lawton creates and hosts warehouse-industry content through The New Warehouse, including podcast interviews, facility visits, and events for people in logistics and warehousing.","linkedin_followers":14794,"linkedin_url":"https://www.linkedin.com/in/kevinclawton","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevin-lawton.webp","topics":["supply-chain"],"audiences":[],"verdict":"Most useful for reaching warehouse and 3PL operators through podcast interviews, facility visits, and events.","best_for":"A WMS or automation vendor campaign tied to a real customer implementation and operator problem.","not_for":"Consumer packaged goods or general B2B software without warehouse operations angle or customer access.","takeaways":["A Toyota factory visit connects production methods, continuous improvement, and automation.","A return visit to HJI follows a WMS change to automation a year later.","Warehousing After Dark has been a recurring space for warehouse-industry connections for two years."],"check_first":"Confirm commercial terms, paid relationships, and recent comparable results before contacting them.","main_ideas":["Seeing the operation firsthand is more persuasive than describing it","Follow a warehouse technology project over time, not just at launch","Vendor event coverage should surface what operators say they will actually use","Community building is a core part of the work, not a side activity","Logistics experience and talent development belong in the technology conversation"],"partnership_formats":["Podcast interview or guest appearance","Filmed facility tour of a vendor or customer site","Co-hosted or supported event, virtual or in person","Guest article from a vendor subject-matter expert"],"partnership_url":null,"brands":["ShipHero","Toyota Material Handling North America","Truck Parking Club"],"posts_cited":16,"latest_post":"2026-10-05","similar":[{"id":"samer-elshafei","url":"https://b2binfluencer.marketing/creators/samer-elshafei/"},{"id":"joshua-joseph","url":"https://b2binfluencer.marketing/creators/joshua-joseph/"},{"id":"miguel-pinilla","url":"https://b2binfluencer.marketing/creators/miguel-pinilla/"}],"engagement":null},{"id":"davide-rizzoli","name":"Davide Rizzoli","url":"https://b2binfluencer.marketing/creators/davide-rizzoli/","markdown_url":"https://b2binfluencer.marketing/creators/davide-rizzoli.md","descriptor":"Davide Rizzoli works in ecommerce, sharing practical advice on product launches, email marketing, Black Friday planning and profitability for online brands.","linkedin_followers":2269,"linkedin_url":"https://www.linkedin.com/in/davide-rizzoli","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/davide-rizzoli.webp","topics":["ecommerce"],"audiences":["dtc-ecommerce-brands"],"verdict":"Useful for practical ecommerce advice on product launches, margins, Black Friday planning and email sequences.","best_for":"A DTC ecommerce brand preparing a product launch and Black Friday campaign under margin pressure.","not_for":"A paid creator collaboration aimed at broad audience reach or consumer campaign creative.","takeaways":["Classify a launch as line extension, new line, or upsell/gift before production or media spend.","Contribution margin has three levels: CM1, CM2, CM3, each a percentage of revenue.","Black Friday is an extended, layered season; choose markets based on margin and timing."],"check_first":"Confirm what a collaboration would include, since posts give no media kit, rates, or deliverables.","main_ideas":["Decide who a new product serves and where it sits in the catalog before planning the launch","Work out real contribution margin before agreeing to a discount","Treat Black Friday as an extended, layered season and choose which markets to fight in","Use the email list with early access, a dedicated segment and a staged calendar","Get product content and fulfilment ready for conversational shopping"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"prince-kumar","name":"Prince Kumar","url":"https://b2binfluencer.marketing/creators/prince-kumar/","markdown_url":"https://b2binfluencer.marketing/creators/prince-kumar.md","descriptor":"Prince Kumar is a LinkedIn creator who writes about digital marketing, especially SEO and AI-era search, and uses brand case studies to explain marketing and business strategy.","linkedin_followers":4906,"linkedin_url":"https://www.linkedin.com/in/princekumar-digitalmarketer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/prince-kumar.webp","topics":["artificial-intelligence","leadership","seo","ai-search-visibility","brand-strategy"],"audiences":[],"verdict":"Prince Kumar is most useful as a guest expert on SEO, AEO and brand strategy.","best_for":"A B2B marketing agency or SaaS firm wanting guest content on AI-era search.","not_for":"Paid social launches judged on reach and direct sales in India.","takeaways":["AI search chain: question, AI answer, brand recommendation, citation.","What the internet says about a brand matters more than its own site.","Titan shows turning License Raj constraints into an advantage."],"check_first":"Ask for media kit, audience demographics, and data behind post claims.","main_ideas":["In AI search, the goal is to be part of the answer, not the top link","What the internet says about a brand matters more than its own site","Consumers pay for perception, not the product","India's gap is branding, not manufacturing","Regulation and constraints are where the openings are"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-04","similar":[{"id":"abhishek-mall","url":"https://b2binfluencer.marketing/creators/abhishek-mall/"},{"id":"daksh-jain","url":"https://b2binfluencer.marketing/creators/daksh-jain/"},{"id":"yash-patel","url":"https://b2binfluencer.marketing/creators/yash-patel/"}],"engagement":null},{"id":"rob-krecak","name":"Rob Krecak","url":"https://b2binfluencer.marketing/creators/rob-krecak/","markdown_url":"https://b2binfluencer.marketing/creators/rob-krecak.md","descriptor":"Rob Krecak is a fractional CFO who helps businesses use financial data, models, and performance measures to make decisions about sales, hiring, and growth.","linkedin_followers":4507,"linkedin_url":"https://www.linkedin.com/in/robkrecak","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-krecak.webp","topics":["artificial-intelligence","sales","ai-in-finance"],"audiences":["small-business-owners"],"verdict":"Most useful for translating business goals into measurable financial models, sales targets, and hiring decisions.","best_for":"B2B marketing agencies or firms needing fractional CFO support and KPI planning.","not_for":"Paid creator campaigns, sponsorships, product walkthroughs, or impression based promotion.","takeaways":["Waiting on a decision is itself a decision and it can be priced.","Revenue goals turn into weekly sales-call targets through conversion math.","Three consecutive missed KPI weeks are a trigger for a root-cause conversation, not automatic blame."],"check_first":"Confirm if they offer paid sponsorships and request format, deliverables, and terms in writing.","main_ideas":["Waiting on a decision is itself a decision—and it can be priced","Revenue goals turn into weekly sales-call targets through conversion math","Hiring and pay questions should be answered inside the financial model","Three consecutive missed weeks turn a bad stretch into a trend","AI will strip routine work out of finance and widen access to financial insight"],"partnership_formats":[],"partnership_url":null,"brands":["uBreakiFix"],"posts_cited":11,"latest_post":"2026-09-02","similar":[],"engagement":null},{"id":"brandon-v","name":"Brandon V.","url":"https://b2binfluencer.marketing/creators/brandon-v/","markdown_url":"https://b2binfluencer.marketing/creators/brandon-v.md","descriptor":"Brandon V. is a creative director who works on ecommerce websites and stores. Their posts discuss improving product and collection pages, building distinctive brand experiences, and helping ecommerce brands think about visibility in AI search.","linkedin_followers":2247,"linkedin_url":"https://www.linkedin.com/in/brandonjverkerke","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brandon-v.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility"],"audiences":[],"verdict":"Brandon V. is most useful for ecommerce site audits and AI search visibility checks.","best_for":"DTC ecommerce brands needing product-page-first redesign and AI-search visibility planning.","not_for":"Mass-reach consumer launches or campaigns needing fixed media buys and broad lifestyle promotion.","takeaways":["Redesign effort should go to product, collection, and paid landing pages before homepage.","AI assistants are a discovery channel, so brands need an AI visibility check.","Lookalike AI design can make a store feel less trustworthy."],"check_first":"Ask for sponsorship terms, audience demographics, and media kit before booking.","main_ideas":["Spend redesign effort where revenue enters, not on the homepage","AI assistants are now a discovery channel, so brands need an AI visibility check","Look-alike AI design has a trust cost","AI raised the baseline for brand and content quality, but it does not guarantee sales","In restricted categories, compliance and trust carry the growth load"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"nazmul-hassan-joy","url":"https://b2binfluencer.marketing/creators/nazmul-hassan-joy/"},{"id":"fazal-mahmood","url":"https://b2binfluencer.marketing/creators/fazal-mahmood/"},{"id":"david-arato","url":"https://b2binfluencer.marketing/creators/david-arato/"}],"engagement":null},{"id":"bill-george","name":"Bill George","url":"https://b2binfluencer.marketing/creators/bill-george/","markdown_url":"https://b2binfluencer.marketing/creators/bill-george.md","descriptor":"Bill George writes about leadership, focusing on authentic leadership, personal purpose and the courage to act on one’s convictions. His posts also analyze U.S. jobs reports and changes across industries.","linkedin_followers":285819,"linkedin_url":"https://www.linkedin.com/in/williamwgeorge","youtube_url":"https://www.youtube.com/channel/UCwJCcm0B14Y62bSkSNmO31Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/bill-george.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Bill George is most useful for authentic leadership reflections and sector-level analysis of U.S. jobs reports.","best_for":"A leadership development company building a workshop on authentic leadership and True North.","not_for":"A manufacturing trade body or reshoring campaign seeking an optimistic advocate for US manufacturing investment.","takeaways":["Purpose rooted in intrinsic motivations, not titles, power or money, can help people act with courage.","One jobs post contrasts strong May employment growth with manufacturing declines.","Jobs by sector over four years: health care added more than everything else combined."],"check_first":"Confirm audience seniority, job function, location, and recent engagement before contacting.","main_ideas":["Lead from purpose, not status","Look past the headline in jobs reports","Treat manufacturing claims as something to check against each report"],"partnership_formats":[],"partnership_url":null,"brands":["Modern Elder Academy"],"posts_cited":14,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"robert-cain","name":"Robert Cain","url":"https://b2binfluencer.marketing/creators/robert-cain/","markdown_url":"https://b2binfluencer.marketing/creators/robert-cain.md","descriptor":"Robert Cain writes about BEAD grant compliance and practical cybersecurity risk management. The posts explain how organizations can document procurement and grant requirements, and how smaller companies can assess security and communicate gaps to leadership.","linkedin_followers":4284,"linkedin_url":"https://www.linkedin.com/in/robertcain","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-cain.webp","topics":["leadership","cybersecurity"],"audiences":[],"verdict":"Robert Cain is most useful for practical BEAD grant compliance and cybersecurity risk explanations for smaller organizations.","best_for":"A BEAD compliance-readiness webinar for small broadband, telecom, and grant-compliance teams.","not_for":"A paid enterprise launch for mature security teams with dedicated GRC functions and demo requests.","takeaways":["Cain says readiness means every obligation has an owner, evidence exists, and traces to the requirement.","For two standards, list section numbers and map each to an existing artifact and owner.","Write the procurement tier on the file at purchase, not reconstruct it later."],"check_first":"Confirm results from a recent comparable BEAD or grant-compliance session before booking.","main_ideas":["Build the documentation file while the work is happening","Make standards checkable by mapping them to evidence","For smaller organizations, start with a clear baseline—not an audit","Look at the weakest security capability, not just the strongest","Explain security in business terms, and measure what works"],"partnership_formats":["Co-promotion of a partner’s assessment tool"],"partnership_url":null,"brands":["Gail Pearl"],"posts_cited":18,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"seena-mojahedi","name":"Seena Mojahedi","url":"https://b2binfluencer.marketing/creators/seena-mojahedi/","markdown_url":"https://b2binfluencer.marketing/creators/seena-mojahedi.md","descriptor":"Seena Mojahedi writes about helping HRIS and People Systems teams get more control of Workday through system cleanup, better governance, and structured recovery after implementation. The posts focus on making inherited configurations understandable, keeping data reliable, and reducing recurring manual fixes.","linkedin_followers":9040,"linkedin_url":"https://www.linkedin.com/in/seenamojahedi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/seena-mojahedi.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for Workday governance and rescue content aimed at HRIS and People Systems teams.","best_for":"A Workday consultancy or managed-services partner seeking an expert contributor for co-marketing articles or webinars.","not_for":"An AI assistant or self-service HR analytics vendor seeking content that promotes direct AI answers.","takeaways":["Workday rescues fail when governance gets postponed.","Automation makes an ungoverned Workday foundation faster, not more trustworthy.","Only 24% of HR functions maximize the value they already paid for."],"check_first":"Confirm audience includes HR technology decision-makers and request performance data for comparable posts or webinars.","main_ideas":["Workday rescues fail when governance gets postponed","Automation makes an ungoverned Workday foundation faster, not more trustworthy","Implementation can end without an operating model, leaving paid capability unused","Repair versus redesign is a diagnosis, not a preference","Teams cannot safely change inherited configuration they cannot explain"],"partnership_formats":[],"partnership_url":null,"brands":["Slack","Gartner","Workday","90-Day Workday Rescue Blueprint"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"kerrie-batchelder","name":"Kerrie Batchelder","url":"https://b2binfluencer.marketing/creators/kerrie-batchelder/","markdown_url":"https://b2binfluencer.marketing/creators/kerrie-batchelder.md","descriptor":"Kerrie Batchelder provides bookkeeping for business owners, including catching up overdue books and keeping them current weekly. Her posts explain how regular bookkeeping can help owners understand cash flow, costs, and profitability.","linkedin_followers":265,"linkedin_url":"https://www.linkedin.com/in/kerrie-m-batchelder","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kerrie-batchelder.webp","topics":["bookkeeping"],"audiences":["small-business-owners","service-business-owners"],"verdict":"Kerrie Batchelder is most useful for practical bookkeeping content that connects cash flow, costs, and profitability to owner decisions.","best_for":"Small business accounting software or owner-focused campaigns about weekly bookkeeping and cash flow visibility.","not_for":"Enterprise finance controls, audit readiness, or sponsorship campaigns expecting large distribution and established partnership formats.","takeaways":["Keep books weekly; monthly is the floor, not the goal.","A bank balance is not money available to spend after upcoming bills and payments.","Catch up on overdue books by assessing first, then working from oldest month."],"check_first":"Confirm whether they offer content collaborations and what formats, since posts show no partnership process.","main_ideas":["Keep the books weekly; monthly is the floor, not the goal","A bank balance is not the money available to spend","Use the books to judge whether the business you won is worth keeping","Your CPA is not your bookkeeper","Catch up on a backlog by assessing first, then working forward from the oldest month"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"diego-mas-gonz-lez","name":"Diego Mas González","url":"https://b2binfluencer.marketing/creators/diego-mas-gonz-lez/","markdown_url":"https://b2binfluencer.marketing/creators/diego-mas-gonz-lez.md","descriptor":"Diego Mas González writes about UX research, including how to connect research with customer experience, improve research practice, and make research useful to product teams.","linkedin_followers":1807,"linkedin_url":"https://www.linkedin.com/in/dmasgonzalez","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ux"],"audiences":[],"verdict":"Diego Mas González is most useful for written LinkedIn posts that connect UX, customer experience, and market research for practitioner audiences.","best_for":"A B2B research and insights platform or research operations vendor for practitioner content.","not_for":"Consumer brands or mass market advertisers needing broad reach or video first sponsored content.","takeaways":["Customer experience research found drop-off after support contact; UX research found self-service pages hid support articles.","Involve product managers, designers and engineers early; translate one finding for each audience; find internal champions.","AI can edit research questions, but researchers keep synthesis and reporting under human control."],"check_first":"Confirm if they accept sponsorships and request rates, formats, and audience figures.","main_ideas":["Research does not carry itself; people do","UX research and market or customer experience research need each other","AI can be a second editor, but not the researcher","Check job titles against the actual work and your skill mix"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-08-18","similar":[],"engagement":null},{"id":"saleem-ahmad","name":"Saleem Ahmad","url":"https://b2binfluencer.marketing/creators/saleem-ahmad/","markdown_url":"https://b2binfluencer.marketing/creators/saleem-ahmad.md","descriptor":"Saleem Ahmad writes about Austin’s startup ecosystem and organizes founder events, including meetups for founders seeking technical co-founders. Their posts also criticize how startup institutions allocate support and engage with defense and government work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/antivc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/saleem-ahmad.webp","topics":["sales","startup"],"audiences":["founders"],"verdict":"Useful for Austin startup commentary and founder events, with pointed criticism of startup institutions.","best_for":"An Austin or Texas B2B media or events company wanting a transparency panel.","not_for":"A sales-pipeline vendor wanting upbeat posts, no political content, no named criticism.","takeaways":["Capital Factory changed after the Pentagon became its top tenant in 2019.","Ahmad says it facilitated $500 million in grants for its own portfolio.","They promote a matchmaking night for non-technical founders with five-minute rounds."],"check_first":"Ask for supporting evidence on Capital Factory claims and follower demographics.","main_ideas":["Startup hubs follow the money, not the founders","Public money and defense demand reshape a local startup scene","Losing access is treated as proof of the argument","Getting founders into a room beats staying in stealth","Engagement quotas and small-time hustle are a trap"],"partnership_formats":[],"partnership_url":null,"brands":["Capital Factory"],"posts_cited":13,"latest_post":"2026-08-17","similar":[{"id":"dan-greenwald","url":"https://b2binfluencer.marketing/creators/dan-greenwald/"},{"id":"lars-ling","url":"https://b2binfluencer.marketing/creators/lars-ling/"},{"id":"tov-brog","url":"https://b2binfluencer.marketing/creators/tov-brog/"}],"engagement":null},{"id":"louis-criscuolo","name":"Louis Criscuolo","url":"https://b2binfluencer.marketing/creators/louis-criscuolo/","markdown_url":"https://b2binfluencer.marketing/creators/louis-criscuolo.md","descriptor":"Louis Criscuolo builds AI-assisted software products and shares examples of using Remy to turn product ideas into full-stack apps, including tools for job hunting, property research, restaurants, and local government.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/techwriterlouis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/louis-criscuolo.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Louis Criscuolo is most useful for showing how AI product agents turn written ideas into full-stack apps with stated business models.","best_for":"AI product-agent or developer-tool campaigns needing public prototypes and plain explanations of how apps were built.","not_for":"Campaigns needing a credentialled expert in one regulated field or guaranteed reach and delivery volume.","takeaways":["Remy is described as a product agent, not a coding agent.","Mesa is positioned against roughly $22,000 a year in per-cover fees.","Curb was built for about $200 against SaaS tools charging $50 to $250 monthly."],"check_first":"Ask for recent LinkedIn audience data and results from comparable product-building posts.","main_ideas":["Custom software is no longer automatically expensive, reopening the build-versus-buy question","Remy is described as a product agent, not a coding agent","Ownership should cover the data and the stack, not just the interface","A prototype should include commercial plumbing and a stated business model","Concrete data sources and narrow audiences make the products specific"],"partnership_formats":[],"partnership_url":null,"brands":["MindStudio","You.com","Stripe"],"posts_cited":16,"latest_post":"2026-08-25","similar":[{"id":"geanie-asante","url":"https://b2binfluencer.marketing/creators/geanie-asante/"},{"id":"nikunj-adeshra","url":"https://b2binfluencer.marketing/creators/nikunj-adeshra/"},{"id":"henry-cedeno","url":"https://b2binfluencer.marketing/creators/henry-cedeno/"}],"engagement":null},{"id":"salema-rice","name":"Salema Rice","url":"https://b2binfluencer.marketing/creators/salema-rice/","markdown_url":"https://b2binfluencer.marketing/creators/salema-rice.md","descriptor":"Salema Rice leads IntelliCon Global executive forums where data and AI leaders work through enterprise decisions, including how to scale agentic AI with accountability. Rice also hosts *The Weight of the Seat*, a series about the people and experiences behind senior data and AI leadership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sjrice","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/salema-rice.webp","topics":["artificial-intelligence","leadership","ai-governance","agentic-ai","enterprise-ai"],"audiences":[],"verdict":"Useful for executive forums and talks on scaling agentic AI with accountability and measurable value.","best_for":"Enterprise AI and data consultancies seeking keynotes or advisory on executive AI accountability.","not_for":"Startups seeking hands-on technical consulting for low-code AI in non-executive teams.","takeaways":["Business remains responsible for decisions made by AI agents.","Leaders should consider how AI changes employees' futures.","Executives pressure-test governance, accountability, and production readiness answers together, not a finished playbook."],"check_first":"Ask for an episode of The Weight of the Seat before assessing the series.","main_ideas":["AI Strategy: Moving from Hype to Measurable Business Value","The Leader's Responsibility to the Workforce in the AI Era","Navigating AI Governance and Trust at Scale","Driving Transformation through Critical Peer Dialogue","Executive Insight: The Human Journey of Leadership"],"partnership_formats":["Executive Forum Speaker/Host","Media Series Expert/Participant","Advisory Engagement on AI Governance"],"partnership_url":null,"brands":["Microsoft","Insight"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"todd-gregory","name":"Todd Gregory","url":"https://b2binfluencer.marketing/creators/todd-gregory/","markdown_url":"https://b2binfluencer.marketing/creators/todd-gregory.md","descriptor":"Todd Gregory works across B2B marketing, communications, public relations, sales, and strategic partnerships. Their posts focus on helping technical and industrial companies explain their expertise, build buyer trust, and connect marketing activity to revenue.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jtoddgregory","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/todd-gregory.webp","topics":["artificial-intelligence","leadership","b2b-marketing","content-marketing","demand-generation","ai-marketing"],"audiences":[],"verdict":"Todd Gregory is most useful for helping technical and industrial B2B companies explain expertise and connect marketing to revenue.","best_for":"A B2B marketing agency serving engineering, energy, or manufacturing clients needing thought-leadership lead-generation assets.","not_for":"A consumer wellness brand seeking paid short-form video sponsorship with on-camera product integration.","takeaways":["Technical companies have a translation problem, not a capability problem.","Pipeline is engineered, not accidental.","Public relations is trust-building, not free publicity or spin."],"check_first":"Ask for recent audience data and results for comparable technical topics and formats.","main_ideas":["Technical companies have a translation problem, not a capability problem","Pipeline is engineered, not accidental","AI belongs in the revenue conversation, not the automation checkbox","Public relations is trust-building, not free publicity or spin","Credibility comes from a visible reading list"],"partnership_formats":["Consulting or contract engagement"],"partnership_url":null,"brands":["Forme Marketing (forme-mktg.com)"],"posts_cited":18,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"john-m-zurborg","name":"John M. Zurborg","url":"https://b2binfluencer.marketing/creators/john-m-zurborg/","markdown_url":"https://b2binfluencer.marketing/creators/john-m-zurborg.md","descriptor":"John M. Zurborg is a FocalPoint business and executive coach who works with business owners and leaders on growth, team performance, and operational improvement. Zurborg's posts draw on experience in manufacturing, including leading a fabrication company, and cover KPIs, automation, and building a culture of continuous improvement.","linkedin_followers":1326,"linkedin_url":"https://www.linkedin.com/in/john-m-zurborg-5306a013","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","continuous-improvement"],"audiences":["business-owners"],"verdict":"Useful for paid coaching on manufacturing operations, KPIs, automation buy-in, and continuous improvement.","best_for":"A privately held precision manufacturer seeking coaching on scaling, shop-floor metrics, and automation buy-in.","not_for":"A vendor wanting sponsored product campaigns, technical demos, or measured reach into engineers.","takeaways":["A fabrication team tracked scrap, customer returns, and rework at employee, department, and company levels.","Automation worked when employees were involved from the start; equipment went unused when they were not.","Revisiting a five-dollar processing fee reportedly added $50,000 to a company's bottom line."],"check_first":"Confirm current reach, audience data, and that this is paid coaching, not sponsorship.","main_ideas":["Measurement pays off only when every role owns a number","Automation and AI succeed or fail on culture and trust, not technology","Growth exposes old assumptions, and small reversals compound","Improvement is a mindset shared with the frontline, not a project or retreat","Leaders grow through confidential peer groups and better questions"],"partnership_formats":[],"partnership_url":null,"brands":["FocalPoint Business & Executive Coaching","Goering Center","Skilcraft","Syrv","The Fabricator","TTI"],"posts_cited":17,"latest_post":"2026-08-22","similar":[],"engagement":null},{"id":"daniel-levitan","name":"Daniel Levitan","url":"https://b2binfluencer.marketing/creators/daniel-levitan/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-levitan.md","descriptor":"Daniel Levitan shares practical advice on D2C e-commerce, including profitable advertising, product-page conversion, and helping customers choose. He also discusses business and leadership through podcast conversations.","linkedin_followers":8157,"linkedin_url":"https://www.linkedin.com/in/levitandaniel","youtube_url":null,"photo_url":null,"topics":["ecommerce","leadership","paid-ads"],"audiences":["ecommerce-operators"],"verdict":"Most useful for D2C e-commerce shop reviews on navigation, product-page conversion, and unit economics.","best_for":"D2C or Shopify brands seeking practical help with shop conversion and ad profitability.","not_for":"B2B SaaS firms seeking English-language thought leadership for US or UK enterprise buyers.","takeaways":["They question a reported 5x ROAS by accounting for repeat customers, returns, shipping and fulfillment.","They say adding cupcake flavors did not increase sales because customers still asked what to choose.","They advise checking the navigation menu first and making the product page answer the ad."],"check_first":"Ask for evidence of results and audience breakdown by industry, company size, and seniority.","main_ideas":["Reported ROAS hides whether a shop is actually making money","Sell orientation, not selection","Start with the navigation menu, and make the product page answer the ad","Set the goal first, then the requirements, then the people","Prefer operational honesty over polished success stories"],"partnership_formats":[],"partnership_url":null,"brands":["adsdiesdas (podcast)","tante-e","Merchant Inspiration Talks","Cupcake shop (name not stated)"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"johannes-becker","url":"https://b2binfluencer.marketing/creators/johannes-becker/"},{"id":"melissa-schr-der","url":"https://b2binfluencer.marketing/creators/melissa-schr-der/"},{"id":"marcel-eberhardt","url":"https://b2binfluencer.marketing/creators/marcel-eberhardt/"}],"engagement":null},{"id":"aabhas-vijay","name":"Aabhas Vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/","markdown_url":"https://b2binfluencer.marketing/creators/aabhas-vijay.md","descriptor":"Aabhas Vijay shares SEO and answer engine optimization (AEO) advice, including how businesses can improve their visibility in AI search and measure the results.","linkedin_followers":5658,"linkedin_url":"https://www.linkedin.com/in/aabhasvijayseoaeo","youtube_url":"https://www.youtube.com/channel/UCONnAoZwqpeY33s4Oyu5Vcg","photo_url":"https://b2binfluencer.marketing/assets/avatars/aabhas-vijay.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility","answer-engine-optimization"],"audiences":["marketing-leaders"],"verdict":"Aabhas Vijay is most useful for hands-on AEO strategy sessions that test buyer questions and measure AI citations.","best_for":"B2B SaaS marketing teams weighing an AEO talk or workshop on AI search visibility.","not_for":"Brands seeking a sponsored LinkedIn series with committed impressions, audience demographics, or lead targets.","takeaways":["Start AEO with buyer decisions and questions AI systems research, not just target keywords.","Test five to ten real buyer questions in ChatGPT and check whether web search fires.","Track AI citations, referral traffic, and conversions as three separate stages."],"check_first":"Confirm whether they have audience demographics or recent workshop results for an AEO talk.","main_ideas":["Plan AEO from buyer decisions, not keywords","Check whether AI search retrieves in your category at all","Keep AI citation metrics separate from traffic and conversions","Treat structured data as the conversion lever, not just a visibility lever","Meet Google's AI-content guidance with review, not speed"],"partnership_formats":["Client consultations and advisory work"],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"megan-stephenson","name":"Megan Stephenson","url":"https://b2binfluencer.marketing/creators/megan-stephenson/","markdown_url":"https://b2binfluencer.marketing/creators/megan-stephenson.md","descriptor":"Megan Stephenson writes about affiliate and partnership marketing, helping brands plan publisher recruitment, commissions, promotions, and tracking. She also explores business opportunities in circular fashion and textile reuse.","linkedin_followers":2683,"linkedin_url":"https://www.linkedin.com/in/megste","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/megan-stephenson.webp","topics":["artificial-intelligence","recruiting","performance-marketing","affiliate-marketing","circular-economy"],"audiences":["ecommerce-brands"],"verdict":"Useful for practical affiliate and partnership marketing planning, especially pre-peak-season publisher recruitment, commissions, promotions, and tracking.","best_for":"A B2B SaaS affiliate tracking or publisher-management brand planning a pre-peak-season webinar or checklist.","not_for":"A circular-economy platform expecting sustained expert sustainability content; posts show interest, not a body of work.","takeaways":["Peak-season affiliate results are decided in summer, not fall.","Publishers need early visibility because they decide where to spend effort.","Reviewing commissions is about market position, not simply paying more."],"check_first":"Ask for LinkedIn analytics for the Q4-series posts and any audience breakdown before contacting them.","main_ideas":["Peak-season affiliate results are decided in the summer, not the fall","Publishers decide where to spend their effort, so they need early visibility","Reviewing commissions is about market position, not paying more","The linear funnel no longer describes how people buy","When AI makes polish cheap, recognizable human moments become the differentiator"],"partnership_formats":["Pre-season affiliate program audit","Commission and incentive review","Publisher recruitment and re-engagement","Promotional calendar alignment with partners"],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-09-30","similar":[{"id":"michael-conforti","url":"https://b2binfluencer.marketing/creators/michael-conforti/"},{"id":"victor-moen","url":"https://b2binfluencer.marketing/creators/victor-moen/"},{"id":"muhammad-asad","url":"https://b2binfluencer.marketing/creators/muhammad-asad/"}],"engagement":null},{"id":"michelle-woodward-hodges","name":"Michelle Woodward Hodges","url":"https://b2binfluencer.marketing/creators/michelle-woodward-hodges/","markdown_url":"https://b2binfluencer.marketing/creators/michelle-woodward-hodges.md","descriptor":"Michelle Woodward Hodges writes about cybersecurity and partner-channel leadership, including practical ways managed service providers can address identity security, AI governance, and customer resilience.","linkedin_followers":4880,"linkedin_url":"https://www.linkedin.com/in/michellewhodges","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michelle-woodward-hodges.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","ai-security"],"audiences":[],"verdict":"Michelle Woodward Hodges is most useful for partner-facing cybersecurity thought leadership that turns identity security and AI governance into MSP actions.","best_for":"Cybersecurity vendor partner-marketing series on identity security and AI governance for MSPs.","not_for":"Product-launch campaign aimed at CISOs needing benchmark research or hard ROI claims.","takeaways":["Most security risk starts with access; MSPs should continuously review accounts, MFA, SSO, least privilege, monitoring.","AI readiness is a governance and fluency problem, not just a tool purchase.","Partner feedback should set priorities, and recognition is useful only when it comes from partners."],"check_first":"Confirm Barracuda conflict clearance, disclosure, partnership terms, rates, deliverables, approval, and audience demographics.","main_ideas":["Most security risk starts with access, so identity work should be continuous","AI readiness is a governance and fluency problem, not just a tool purchase","Partner feedback should set priorities, and recognition is useful only when it comes from partners","Channel leadership is relationship work measured over decades"],"partnership_formats":[],"partnership_url":null,"brands":["Barracuda","CRN"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"rizwan-khan","name":"Rizwan Khan","url":"https://b2binfluencer.marketing/creators/rizwan-khan/","markdown_url":"https://b2binfluencer.marketing/creators/rizwan-khan.md","descriptor":"Rizwan Khan writes about applying AI and connected data to manufacturing and supply-chain problems. Their focus is turning shop-floor information into practical business decisions, such as reducing downtime, improving inventory visibility, and understanding job costs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rizwankhantechleader","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rizwan-khan.webp","topics":["artificial-intelligence","supply-chain","ai-adoption","data-governance","operational-excellence","industrial-ai","inventory-management"],"audiences":["manufacturing-leaders"],"verdict":"Rizwan Khan is most useful for explaining how manufacturers can apply AI and connected data to practical operating problems.","best_for":"A manufacturing software company seeking a credible voice on industrial AI and data foundations.","not_for":"A consumer productivity app wanting short-form video about personal AI hacks and lifestyle productivity.","takeaways":["Pick the business problem before the AI tool.","A machine signal needs enterprise context to be useful.","Agree on data definitions and build a governed model before the dashboard."],"check_first":"Confirm partnership terms, official inquiry route, and audience analytics before contacting them.","main_ideas":["Pick the business problem before the AI tool","A machine signal needs enterprise context to be useful","Agree on data definitions and build a governed model before the dashboard","Keep the first AI workflow narrow enough to ship in weeks","Treat AI spending like a capital purchase"],"partnership_formats":[],"partnership_url":null,"brands":["Fuzzitech"],"posts_cited":16,"latest_post":"2026-10-08","similar":[{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"},{"id":"anoop-mohan","url":"https://b2binfluencer.marketing/creators/anoop-mohan/"},{"id":"bob-gafvert","url":"https://b2binfluencer.marketing/creators/bob-gafvert/"}],"engagement":null},{"id":"mick-holly","name":"Mick Holly","url":"https://b2binfluencer.marketing/creators/mick-holly/","markdown_url":"https://b2binfluencer.marketing/creators/mick-holly.md","descriptor":"Mick Holly shares practical advice on manufacturing operations and finding hidden costs on the factory floor, including waste from long changeovers, scrap, excess inventory, and outdated supply-chain processes.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mickholly","youtube_url":"https://www.youtube.com/channel/UCUpSgWcLtW-JZPG4J5K4Q3g","photo_url":null,"topics":["supply-chain","lean-manufacturing"],"audiences":[],"verdict":"Mick Holly is most useful for helping manufacturers find hidden operational costs and connect them to margins.","best_for":"An enterprise operations-software brand targeting senior manufacturing leaders with a hidden-cost campaign.","not_for":"A consumer lifestyle brand seeking broad-reach entertainment or general consumer product demonstrations.","takeaways":["Excess inventory is a clue, not always the problem, and can reveal flow or reliability issues.","Three diagnostic questions cover changeover time, scrap rate and supply-chain design.","A packaging manufacturer case reports a $1 million inventory cost reduction."],"check_first":"Ask for available sponsorship formats and audience demographics before treating this as a paid campaign.","main_ideas":["The margin problem is usually about visibility, not pricing","Three diagnostic questions: changeover time, scrap rate and supply-chain design","Excess inventory is a clue, not the problem","The fix is a management system, not a better meeting or more reports","Proof comes in dollars against the P&L or in working capital"],"partnership_formats":[],"partnership_url":null,"brands":["TBM Consulting Group"],"posts_cited":17,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jerry-novick","name":"Jerry Novick","url":"https://b2binfluencer.marketing/creators/jerry-novick/","markdown_url":"https://b2binfluencer.marketing/creators/jerry-novick.md","descriptor":"Jerry Novick is a creative strategist who develops and evaluates direct-to-consumer advertising, with a focus on Meta ad hooks, creative performance, and funnels that connect ads to sales.","linkedin_followers":1396,"linkedin_url":"https://www.linkedin.com/in/jerrynovick","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jerry-novick.webp","topics":["artificial-intelligence"],"audiences":["dtc-brands"],"verdict":"They are most useful for diagnosing Meta ad hooks and connecting creative choices to sales funnels.","best_for":"DTC ecommerce brands whose Meta ads get clicks but do not convert and will change post-click path.","not_for":"Brands buying sponsored placements or reach, not creative and funnel diagnosis.","takeaways":["A weak hook needs a different fix than a strong hook with poor conversion.","Hook rate 30 percent or above is a good thumb-stop rate.","Keep strong hook and hold concepts with weak CVR or ROAS; cut failed hooks."],"check_first":"Confirm if they accept paid work and can share current audience data and comparable results.","main_ideas":["The hook is its own problem, separate from the offer","A metric hierarchy with thresholds and a rule for what to fix or cut","Clever ads do not fix a broken system","Borrowing a competitor's winning ad is a pipeline, not a shortcut","The job shifted from ad accounts and spreadsheets to creative analytics"],"partnership_formats":[],"partnership_url":null,"brands":["Purity Products","Motion (Creative Analytics)","Scribe","Savvy Finds"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"lauren-papon","url":"https://b2binfluencer.marketing/creators/lauren-papon/"},{"id":"nikita-ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/"},{"id":"amir-faizan-malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/"}],"engagement":null},{"id":"noah-miller","name":"Noah Miller","url":"https://b2binfluencer.marketing/creators/noah-miller/","markdown_url":"https://b2binfluencer.marketing/creators/noah-miller.md","descriptor":"Noah Miller writes and speaks about climate technology, corporate decarbonization, and climate data. Miller's LinkedIn posts describe work with Rho Impact and Koi.eco, including tools that help organizations estimate the emissions, resource savings, and business value of climate solutions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/noah-miller-0a987154","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/noah-miller.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Noah Miller is most useful for explaining how climate claims can be tied to measurable business outcomes.","best_for":"A B2B thought leadership campaign on corporate decarbonization and climate data.","not_for":"Consumer brand awareness, lifestyle topics, or campaigns needing video, audio, or newsletter assets first.","takeaways":["Claims without numbers are becoming a liability, while auditable numbers earn supplier credibility.","My Green Lab Impact Estimator turns lab changes into electricity, water, waste, carbon, and dollar figures.","Rio Tinto trial used bana grass bio pellets, 30% boiler-coal replacement, and estimated 90,000 tons CO2e."],"check_first":"Confirm pricing, exclusivity, paid-placement terms, and audience data before contacting them.","main_ideas":["Claims without numbers are becoming a liability","The procurement question has flipped from 'our emissions' to 'yours'","Climate investment is becoming the operating engine, not just the license to operate","AI will reshape carbon accounting, but it cannot supply conviction","Judgment, not credentials, is the entry ticket — and every investor is a climate investor"],"partnership_formats":["Co-branded live discussion or webinar","Co-produced podcast episode","Joint product or tool collaboration"],"partnership_url":null,"brands":["Rho Impact","Koi.eco","My Green Lab","Corporate Finance Institute","KickstandAi, LLC"],"posts_cited":14,"latest_post":"2026-09-25","similar":[{"id":"thiwanka-de-fonseka","url":"https://b2binfluencer.marketing/creators/thiwanka-de-fonseka/"},{"id":"isabelle-q","url":"https://b2binfluencer.marketing/creators/isabelle-q/"},{"id":"oliver-hurrey","url":"https://b2binfluencer.marketing/creators/oliver-hurrey/"}],"engagement":null},{"id":"makarand-karanjalkar","name":"Makarand Karanjalkar","url":"https://b2binfluencer.marketing/creators/makarand-karanjalkar/","markdown_url":"https://b2binfluencer.marketing/creators/makarand-karanjalkar.md","descriptor":"Makarand Karanjalkar writes about cybersecurity, with a focus on threat intelligence and understanding attacker behaviour. Karanjalkar's posts explore how behavioural intelligence can complement tools such as MITRE ATT&CK and help defenders make sense of AI-enabled threats.","linkedin_followers":2389,"linkedin_url":"https://www.linkedin.com/in/makkaran","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-security","threat-intelligence"],"audiences":[],"verdict":"Makarand Karanjalkar is most useful for thought leadership on behavioural threat intelligence and AI security.","best_for":"A security vendor campaign on behavioural threat intelligence, framework mapping, or AI security.","not_for":"Broad awareness or demand generation for non-specialist audiences with reach or conversion targets.","takeaways":["Flagging an anomaly is not the same as understanding an attack.","Behaviour is harder for attackers to change than the tools they use.","Frameworks should be combined, not ranked."],"check_first":"Ask for rates, sponsored-work disclosures, recent performance, and audience data by occupation and seniority.","main_ideas":["Flagging an anomaly is not the same as understanding an attack","Behaviour is harder for attackers to change than the tools they use","Frameworks should be combined, not ranked","Autonomous agents change what security operations should watch","Translating other people's threat research for practitioners"],"partnership_formats":[],"partnership_url":null,"brands":["MyHackerZone","Microsoft"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jonathan-green","name":"Jonathan Green","url":"https://b2binfluencer.marketing/creators/jonathan-green/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-green.md","descriptor":"Jonathan Green shares practical AI and automation work for businesses, including systems designed to reduce manual operations, and discusses AI’s role in manufacturing and supply chains.","linkedin_followers":11238,"linkedin_url":"https://www.linkedin.com/in/servenomaster","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jonathan-green.webp","topics":["artificial-intelligence","sales","supply-chain","ai-adoption","manufacturing"],"audiences":[],"verdict":"Jonathan Green is most useful for practical AI and automation examples that reduce manual operations and connect existing business systems.","best_for":"Mid-market manufacturing operations campaigns that want measurable cuts to repetitive work and inspectable automation examples.","not_for":"Consumer fashion campaigns aimed at designers, trend forecasters or shoppers, or whole-platform rollouts.","takeaways":["Connect CRM, ERP and QuickBooks so staff no longer re-enter order details.","Slow follow-up traced to leads not enriched or routed to right salesperson.","Ask owners what keeps them working late, then build a narrow project."],"check_first":"Confirm audience job titles, company size, industry, seniority, and any rate card or media kit.","main_ideas":["Start with the owner's biggest recurring headache, not a trend","The best automation is invisible plumbing between systems a company already uses","Judge an automation by hours removed and response speed, not by the sophistication of the tools","Test new AI models yourself; don't wait for the analyst report","The physical and supply-chain side of AI, explored with guests"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":19,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"kate-williams","name":"Kate Williams","url":"https://b2binfluencer.marketing/creators/kate-williams/","markdown_url":"https://b2binfluencer.marketing/creators/kate-williams.md","descriptor":"Kate Williams runs KW Marketing, an agency focused on helping food and drink businesses grow their ecommerce sales. The agency's work includes marketing strategy, email and Klaviyo automation, customer retention, and turning growth plans into measurable sales.","linkedin_followers":5351,"linkedin_url":"https://www.linkedin.com/in/k8williams","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kate-williams.webp","topics":["artificial-intelligence","ecommerce","email-marketing","ecommerce-retention"],"audiences":[],"verdict":"Kate Williams is most useful for food and drink ecommerce brands wanting retention, Klaviyo email automation, and growth plans before scaling acquisition.","best_for":"Food and drink ecommerce brands selling direct and through retailers, wanting repeat purchase and email revenue growth.","not_for":"A large consumer brand seeking paid creator sponsorship with media kit, rates and follower reach guarantee.","takeaways":["Fix leaks before buying more traffic for a £1m online revenue goal.","Automated lifecycle email does more for retention than another channel or a discount.","Wholesale listings do not build a customer list; QR codes, sampling and recipes can."],"check_first":"Confirm this is an agency engagement, not creator sponsorship, and ask for earlier signature work examples.","main_ideas":["Fix the leaks before buying more traffic","Automated lifecycle email does more for retention than another channel or a discount","Wholesale listings don’t build a customer list","Judge marketing by sales, and treat early numbers as early","Strategy only counts once it becomes three months of action"],"partnership_formats":[],"partnership_url":null,"brands":["KW Marketing","Flapjackery","Klaviyo","Shopify"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"john-barnes","name":"John Barnes","url":"https://b2binfluencer.marketing/creators/john-barnes/","markdown_url":"https://b2binfluencer.marketing/creators/john-barnes.md","descriptor":"John Barnes advises business owners on financial performance and preparing companies for sale, with a focus on trucking, logistics, and other equipment-heavy businesses. Barnes's posts explain cash flow, bookkeeping, debt, and what buyers look for; they also offer bookkeeping services through their firm.","linkedin_followers":5457,"linkedin_url":"https://www.linkedin.com/in/john-barnes-psba","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-barnes.webp","topics":["supply-chain","bookkeeping"],"audiences":["small-business-owners"],"verdict":"John Barnes is most useful for owner education on cash flow, bookkeeping, debt, and exit readiness in equipment-heavy businesses.","best_for":"A brokerage or M&A advisory firm planning owner education on cash flow and exit readiness.","not_for":"A software brand wanting paid sponsored posts with guaranteed reach and performance reporting.","takeaways":["A P&L includes interest on equipment loans but not principal payments draining cash.","Buying more trucks can weaken a business if fleet growth outruns revenue.","Buyers assess predictable cash flow and credible growth, not every owner detail."],"check_first":"Confirm whether LinkedIn analytics and any audience survey show owners and operators, not a wider mix.","main_ideas":["A buyer pays for predictable cash flow, not the owner's story about the business","Profit on paper and cash in the bank are different numbers","Reports for the tax office are not reports for running the company","Growing the fleet faster than revenue can make a business look bankrupt on paper","Exit readiness means deciding the numbers before an offer arrives"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-29","similar":[{"id":"kerrie-batchelder","url":"https://b2binfluencer.marketing/creators/kerrie-batchelder/"},{"id":"jeff-fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/"},{"id":"clay-lundquist","url":"https://b2binfluencer.marketing/creators/clay-lundquist/"}],"engagement":null},{"id":"brandon-monson","name":"Brandon Monson","url":"https://b2binfluencer.marketing/creators/brandon-monson/","markdown_url":"https://b2binfluencer.marketing/creators/brandon-monson.md","descriptor":"Brandon Monson is a T-Mobile client success manager who supports large retail accounts, with a focus on customer relationships, connectivity, and retail technology.","linkedin_followers":12295,"linkedin_url":"https://www.linkedin.com/in/brandon-monson","youtube_url":null,"photo_url":null,"topics":["sales","cybersecurity","customer-success","retail-technology"],"audiences":[],"verdict":"Brandon Monson is most useful for insight from their job in large retail account customer success, not paid creator placements.","best_for":"A telecom or retail technology company hiring for customer success or strategic partnerships with large retail accounts.","not_for":"A campaign seeking paid sponsored content, rate cards, disclosed placements, or audience guarantees.","takeaways":["At a 7-Eleven franchisee convention, they emphasize hearing owners' needs before presenting products.","They share customer success habits: check data, catch pricing issues early, document team knowledge.","They translate T-Mobile's USGA 5G partnership into retail operations terms like data integrity."],"check_first":"Ask for audience demographics, engagement data, and whether any paid sponsorship offer exists.","main_ideas":["Listen to local operators before bringing them a solution","Make account decisions from sound information, and deal with small problems early","Turn individual know-how into shared team practice","Treat connectivity, security, and retail operations as connected concerns","Bring energy and humanity to customer success"],"partnership_formats":[],"partnership_url":null,"brands":["T-Mobile","7-Eleven","Best Buy","Palo Alto Networks"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"yaqub-hosseini","name":"Yaqub Hosseini","url":"https://b2binfluencer.marketing/creators/yaqub-hosseini/","markdown_url":"https://b2binfluencer.marketing/creators/yaqub-hosseini.md","descriptor":"Yaqub Hosseini writes about how wholesalers and distributors can make B2B e-commerce easier to use, from online ordering and customer portals to product discovery, sales workflows, and AI.","linkedin_followers":1725,"linkedin_url":"https://www.linkedin.com/in/yaqub-hosseini-7b7250163","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yaqub-hosseini.webp","topics":["artificial-intelligence","ecommerce","sales","sales-enablement","digital-transformation","product-discovery"],"audiences":[],"verdict":"Yaqub Hosseini is useful for explaining how wholesale and distribution B2B e-commerce ordering, portals, discovery, and workflows can be made easier.","best_for":"A B2B eCommerce platform planning a co-marketing webinar and blog series on wholesale digital ordering.","not_for":"A consumer lifestyle brand seeking short-form video creators for paid awareness campaigns.","takeaways":["A slow wholesale rollout often reflects unmapped workflows, not a bad platform.","A routine reorder at an $8 million business took four emails and two days.","As AI makes supplier comparisons easier, wholesalers may compete through easier ordering and service."],"check_first":"Confirm any current commercial relationship with B2B Wave and which recommendations depend on specific platform features.","main_ideas":["Effortful ordering loses customers quietly, not loudly","Map the ordering process before choosing the platform","Product discovery is the adoption gate for large catalogs","Treat what buyers browse as a sales signal","AI assistants are becoming how buyers find suppliers"],"partnership_formats":[],"partnership_url":null,"brands":["B2B Wave"],"posts_cited":15,"latest_post":"2026-10-08","similar":[{"id":"ethan-giffin","url":"https://b2binfluencer.marketing/creators/ethan-giffin/"},{"id":"asim-bawany","url":"https://b2binfluencer.marketing/creators/asim-bawany/"},{"id":"abhijeet-mishra","url":"https://b2binfluencer.marketing/creators/abhijeet-mishra/"}],"engagement":null},{"id":"anthony-t-gilliam","name":"Anthony T. Gilliam","url":"https://b2binfluencer.marketing/creators/anthony-t-gilliam/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-t-gilliam.md","descriptor":"Anthony T. Gilliam writes about sales leadership and management, with a focus on coaching, developing teams, and fixing the systems that shape sales performance.","linkedin_followers":3964,"linkedin_url":"https://www.linkedin.com/in/gilliamanthony","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-t-gilliam.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership","b2b-sales"],"audiences":[],"verdict":"A LinkedIn-first sales leadership voice for structural sales problems and coaching-led development.","best_for":"Sales enablement thought-leadership campaigns about coaching, management systems, and realistic sales expectations.","not_for":"Volume lead-generation campaigns for AI prospecting or sales-automation vendors whose promise conflicts with their message.","takeaways":["A revenue problem is usually a system problem, not an effort problem.","Metrics are not a substitute for development.","Self-awareness is a leadership method, not a personality trait."],"check_first":"Confirm follower audience breakdowns, recent post reach, and any sponsored or campaign post results.","main_ideas":["A revenue problem is usually a system problem, not an effort problem","Metrics are not a substitute for development","Self-awareness is a leadership method, not a personality trait","A “Never List” for newer leaders who want to avoid unwinnable situations","AI speeds up whatever the sales system already is"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"liam-thompson","name":"Liam Thompson","url":"https://b2binfluencer.marketing/creators/liam-thompson/","markdown_url":"https://b2binfluencer.marketing/creators/liam-thompson.md","descriptor":"Liam Thompson works on digital marketing for gyms, fitness businesses and clinics, with a focus on generating leads and building follow-up systems, websites and CRMs that businesses own.","linkedin_followers":971,"linkedin_url":"https://www.linkedin.com/in/liam-thompson-639a2720","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/liam-thompson.webp","topics":["paid-ads","customer-retention"],"audiences":[],"verdict":"Liam Thompson is most useful for practical LinkedIn content on lead follow-up and owned marketing systems for gyms and clinics.","best_for":"A fitness-software brand targeting independent gym owners on lead follow-up and owned systems.","not_for":"A consumer fitness brand seeking large reach, guaranteed sales, or more advertising leads.","takeaways":["One post describes a gym with 70 leads but only four conversions.","Thompson asks who controls a gym's website, funnels and automations.","A client's lifetime value should set what a business can pay to acquire one."],"check_first":"Confirm paid partnership terms, deliverables, review terms, and recent reach, engagement, clicks or leads.","main_ideas":["Gyms should own their marketing assets, not rent them from an agency","The real problem is follow-up, not lead generation","Busy gyms and clinics can be fragile when every process depends on the owner","A client's lifetime value should set what a business can pay to acquire one","Automation should not erase the relationship"],"partnership_formats":[],"partnership_url":null,"brands":["Accelerate Website Agency","Dean McMenamin"],"posts_cited":13,"latest_post":"2026-09-23","similar":[{"id":"mike-lipowski","url":"https://b2binfluencer.marketing/creators/mike-lipowski/"},{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"kory-angelin","url":"https://b2binfluencer.marketing/creators/kory-angelin/"}],"engagement":null},{"id":"david-mccandless","name":"David McCandless","url":"https://b2binfluencer.marketing/creators/david-mccandless/","markdown_url":"https://b2binfluencer.marketing/creators/david-mccandless.md","descriptor":"David McCandless helps businesses adopt AI, covering tool selection, data governance, and hands-on team training. McCandless's posts draw on real AI rollout examples, including enterprise procurement and workforce training.","linkedin_followers":5496,"linkedin_url":"https://www.linkedin.com/in/dmccandless","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-mccandless.webp","topics":["artificial-intelligence","data-governance","enterprise-ai-adoption"],"audiences":["business-owners"],"verdict":"David McCandless is most useful for grounded explanations of enterprise AI adoption across procurement, data governance, and hands-on team training.","best_for":"A data platform or enterprise AI enablement brand running a thought-leadership series on AI procurement, governance, and training.","not_for":"A security vendor seeking technical launch content with benchmarks, architecture walkthroughs, live demos, and code-level detail.","takeaways":["What companies call AI risk is roughly 80 percent procurement friction and 20 percent actual risk.","The chat assistant is the small layer; governed business data is the real layer.","State workforce money can help pay to train a team on AI."],"check_first":"Confirm audience fit and partnership terms, as no rates, deliverables, or sponsorship format are stated.","main_ideas":["What companies call AI \"risk\" is usually procurement work","The chat assistant is the small layer; the governed data layer is the real one","AI training is a trust problem before it is a technology problem","State workforce money should be paying for AI upskilling","Specific human detail is the thing generic AI content cannot copy"],"partnership_formats":[],"partnership_url":null,"brands":["HiTech","Databricks","Elite Training"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"lucas-hathaway","url":"https://b2binfluencer.marketing/creators/lucas-hathaway/"},{"id":"jeff-willinger","url":"https://b2binfluencer.marketing/creators/jeff-willinger/"}],"engagement":null},{"id":"ryan-to","name":"Ryan To","url":"https://b2binfluencer.marketing/creators/ryan-to/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-to.md","descriptor":"Ryan To is a creator and marketer who teaches companies how to grow through social content. Their work focuses on B2B marketing, short-form content, and using creator-led campaigns to reach customers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ryanto01","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-to.webp","topics":["startup","b2b-marketing","content-marketing","content-strategy","creator-marketing","event-marketing","influencer-marketing"],"audiences":["ecommerce-brands","b2b-marketers","startup-founders"],"verdict":"Ryan To is useful for B2B brands wanting concrete breakdowns of social content, creator-led campaigns, and organic-to-paid testing.","best_for":"B2B software or marketing teams seeking strategy and content planning around creator-led campaigns.","not_for":"Consumer direct-response campaigns needing guaranteed sales, verified audience conversion, or a standard endorsement package.","takeaways":["Give the viewer value first, and keep product out of early growth.","Organic content is testing ground; paid media is the amplifier.","Events earn sharing through status and curation, not banners and giveaways."],"check_first":"Confirm with Ryan To available scope, deliverables, channels, measurement, rates, disclosure terms, and recent audience data.","main_ideas":["Give the viewer value first, and keep the product out of early growth","Organic is the testing ground, paid is the amplifier","Teach by breaking down specific campaigns, not with general advice","Events earn sharing through status and curation, not banners and giveaways","Founder-creators beat sponsored influencers for B2B reach"],"partnership_formats":["Creator-led B2B campaigns on Instagram and YouTube","Integrated partnerships with e-commerce and consumer SaaS companies"],"partnership_url":null,"brands":["Clay","Stan Store","Gamma","Air","Shopify","Ramp","E.L.F. Beauty","Motion (Creative Analytics)","Sweat Equity Podcast"],"posts_cited":17,"latest_post":"2026-09-28","similar":[{"id":"will-shonn","url":"https://b2binfluencer.marketing/creators/will-shonn/"},{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"},{"id":"riley-cronin","url":"https://b2binfluencer.marketing/creators/riley-cronin/"}],"engagement":null},{"id":"mike-keough","name":"Mike Keough","url":"https://b2binfluencer.marketing/creators/mike-keough/","markdown_url":"https://b2binfluencer.marketing/creators/mike-keough.md","descriptor":"Mike Keough works in recruiting for the construction industry, with a focus on executive and other specialized searches, talent strategy, and hiring practices for contractors.","linkedin_followers":17544,"linkedin_url":"https://www.linkedin.com/in/mike-keough-9433015a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-keough.webp","topics":["recruiting","candidate-experience","employer-branding"],"audiences":["hiring-managers"],"verdict":"Most useful for construction talent strategy content aimed at people who hire or manage.","best_for":"A construction executive search firm planning a talent strategy webinar for contractors.","not_for":"A paid LinkedIn sponsorship for building products aimed at homeowners or remodelers.","takeaways":["Interview is two way; company must sell projects and opportunity.","Poor candidate follow-up wastes travel, time off, and future fit.","Employer brand depends on how hiring process closes, not rejection."],"check_first":"Confirm sponsored formats, rates, media kit, and audience demographics before scoping a campaign.","main_ideas":["Outside search is one part of a talent strategy, not the whole strategy","An interview is a two-way evaluation, so the company has to sell the opportunity","Employer brand is decided by how a hiring process closes, not by rejection itself","Local relationships and market knowledge are what a recruiter actually sells","A referral, not a retainer, is the sign a client relationship is real"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-08-31","similar":[],"engagement":null},{"id":"melvin-williams","name":"Melvin Williams","url":"https://b2binfluencer.marketing/creators/melvin-williams/","markdown_url":"https://b2binfluencer.marketing/creators/melvin-williams.md","descriptor":"Melvin Williams works in IT support and documents hands-on learning through home labs in Active Directory, networking, and systems administration. Their posts connect those lab projects to practical help desk work, including account management, workstation support, and software deployment.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/melvinwilliams1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/melvin-williams.webp","topics":["career-change"],"audiences":[],"verdict":"Melvin Williams is most useful for practical IT support content that shows hands-on Active Directory, networking, and help desk tasks.","best_for":"An IT training provider or managed IT services company hiring entry-level help desk and junior sysadmin staff.","not_for":"A general-audience lifestyle campaign or a brand needing guaranteed reach and paid placement terms.","takeaways":["They manually provisioned 23 accounts across departmental OUs and built global security groups.","They added an IT staff group to local Administrators on one workstation.","They deployed software solo across more than 40 classroom machines in a first IT job."],"check_first":"Confirm certification status and ask for follower demographics and role data.","main_ideas":["Do the manual steps instead of automating them","Grant access through groups and keep it as narrow as possible","Treat the home lab as direct preparation for help desk work","Let real constraints shape the build","Show missteps and unfinished steps, not only polished results"],"partnership_formats":[],"partnership_url":null,"brands":["FedEx","Proxmox","Tailscale","Cisco","Microsoft","AdGuard"],"posts_cited":13,"latest_post":"2026-10-02","similar":[{"id":"larry-karatsoreos","url":"https://b2binfluencer.marketing/creators/larry-karatsoreos/"},{"id":"boyd-clewis","url":"https://b2binfluencer.marketing/creators/boyd-clewis/"},{"id":"huzaifah-s","url":"https://b2binfluencer.marketing/creators/huzaifah-s/"}],"engagement":null},{"id":"kishor-rao","name":"Kishor Rao","url":"https://b2binfluencer.marketing/creators/kishor-rao/","markdown_url":"https://b2binfluencer.marketing/creators/kishor-rao.md","descriptor":"Kishor Rao works in technical account management and customer success, helping enterprise customers solve technical problems, coordinate across teams, and keep their business moving.","linkedin_followers":3222,"linkedin_url":"https://www.linkedin.com/in/kishor-rao","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kishor-rao.webp","topics":["customer-success","career-transition"],"audiences":["customer-success-leaders"],"verdict":"Kishor Rao is most useful for grounded posts on enterprise customer incidents, documentation, SaaS adoption, and cross-team problem solving.","best_for":"Enterprise SaaS campaigns about customer success, technical account management, incident communication, or adoption.","not_for":"Consumer brands seeking broad reach or high-volume awareness measured by impressions across a general audience.","takeaways":["Trust is built by how you show up when something breaks.","Documentation is part of the deliverable, not overhead.","A technical problem is a customer-goal problem."],"check_first":"Confirm sponsorship interest, format, terms, and audience reach among retention decision makers.","main_ideas":["Trust is built by how you show up when something breaks","Documentation is part of the deliverable, not overhead","A technical problem is a customer-goal problem","Enterprise adoption is a strategy problem, not an installation problem","Customer outcomes are a team result"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"myracle-stiles","name":"Myracle Stiles","url":"https://b2binfluencer.marketing/creators/myracle-stiles/","markdown_url":"https://b2binfluencer.marketing/creators/myracle-stiles.md","descriptor":"Myracle Stiles shares customer success experience focused on onboarding, client engagement, retention, and empathetic communication. They also create affirmation songs and a self-reflection ebook, and post about career growth, curiosity, and personal projects.","linkedin_followers":2516,"linkedin_url":"https://www.linkedin.com/in/myraclestiles","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/myracle-stiles.webp","topics":["artificial-intelligence","customer-success"],"audiences":[],"verdict":"Myracle Stiles is useful for teaching customer success practitioners about onboarding and client retention.","best_for":"A customer experience or sales enablement vendor seeking practitioner-level content for account managers.","not_for":"Enterprise software vendors seeking sponsored campaigns with defined deliverables and pipeline attribution.","takeaways":["Stiles connects the emotional experience of customers with business outcomes.","Creative framing makes customer success ideas approachable.","Posts cite a 95% retention figure without explaining measurement."],"check_first":"Confirm audience demographics and ask for the methodology behind retention figures.","main_ideas":["Customer success should be human-first, not just metric-first","Retention is follow-through: onboarding, renewals, upsells, and collaboration belong to one system","Client conversations must be tailored across SMB and enterprise settings","Curiosity is the real hot skill, and side-project experiments keep it alive","Confidence and self-compassion are career and customer-facing skills"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify"],"posts_cited":14,"latest_post":"2025-12-17","similar":[],"engagement":null},{"id":"patrick-keating","name":"Patrick Keating","url":"https://b2binfluencer.marketing/creators/patrick-keating/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-keating.md","descriptor":"Patrick Keating shares cybersecurity advice for business leaders, with a focus on board-level cyber risk, security governance, and practical protection for small businesses and financial institutions. The posts connect technical threats—such as email fraud and ransomware—to business risks including financial loss, operational disruption, and customer trust.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/patrickwkeating","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","ai-security","risk-management","identity-security"],"audiences":[],"verdict":"Patrick Keating is most useful for translating cybersecurity threats into board-level business risk and practical leadership actions.","best_for":"A cybersecurity advisory firm planning thought leadership on board-level cyber risk and governance.","not_for":"Mass-market consumer launches or paid posts judged mainly on follower count and retail sign-ups.","takeaways":["Cloud hosting does not prevent account takeover; credentials, app permissions, and forwarding rules can expose payments.","Faster payments shrink fraud-detection windows; link fraud and cybersecurity teams and plan joint response.","CISO independence, executive access, and board engagement can shape whether security influences business decisions."],"check_first":"Confirm audience data for geography, age, gender, and documented follower roles and seniority.","main_ideas":["Cyber risk is a board-level business decision","The CISO’s reporting line shapes security outcomes","Cloud-hosted is not risk-free, and MFA is not a strategy","Faster payments require merging fraud and cyber defenses","AI has lowered the barrier to entry and exposed a governance gap"],"partnership_formats":[],"partnership_url":null,"brands":["Keysec Advisors","Banking+"],"posts_cited":13,"latest_post":"2026-07-20","similar":[{"id":"andy-elizaire","url":"https://b2binfluencer.marketing/creators/andy-elizaire/"},{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"},{"id":"reilyn-garton","url":"https://b2binfluencer.marketing/creators/reilyn-garton/"}],"engagement":null},{"id":"josh-henry-hicks","name":"Josh Henry-Hicks","url":"https://b2binfluencer.marketing/creators/josh-henry-hicks/","markdown_url":"https://b2binfluencer.marketing/creators/josh-henry-hicks.md","descriptor":"Josh Henry-Hicks shares practical advice on ecommerce growth and paid social, with a focus on finding new customers, improving Meta campaign strategy, and measuring profitability beyond reported ROAS.","linkedin_followers":6159,"linkedin_url":"https://www.linkedin.com/in/josh-henry-hicks-32102951","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-henry-hicks.webp","topics":["ecommerce","paid-ads","brand-positioning"],"audiences":["dtc-ecommerce-brands"],"verdict":"Josh Henry-Hicks is most useful for diagnosing new-customer growth and paid social strategy beyond reported ROAS.","best_for":"A DTC ecommerce brand with high repeat sales wanting first-time purchases and paid social growth work.","not_for":"A one-off sponsored LinkedIn post or broad awareness placement without account access or margin data.","takeaways":["Growth stalls when the customer file stops expanding.","A high ROAS is often harvested demand, not created demand.","Manage paid spend to contribution margin, not ROAS."],"check_first":"Confirm scope, availability, deliverables, measurement, and pricing before proceeding.","main_ideas":["Growth stalls when the customer file stops expanding","A high ROAS is often harvested demand, not created demand","Manage paid spend to contribution margin, not ROAS","Paid media should amplify what already works","Organic social is the research lab, and paid should follow it"],"partnership_formats":[],"partnership_url":null,"brands":["Insightly Media","Varos"],"posts_cited":16,"latest_post":"2026-10-08","similar":[{"id":"cody-wittick","url":"https://b2binfluencer.marketing/creators/cody-wittick/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"}],"engagement":null},{"id":"himanshu-p","name":"Himanshu P.","url":"https://b2binfluencer.marketing/creators/himanshu-p/","markdown_url":"https://b2binfluencer.marketing/creators/himanshu-p.md","descriptor":"Himanshu H. Parmar shares practical guidance on choosing and building business websites and e-commerce systems, including when to use platforms such as Shopify or WordPress and when custom development may be worthwhile.","linkedin_followers":3095,"linkedin_url":"https://www.linkedin.com/in/himanshu-h-parmar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/himanshu-p.webp","topics":["ecommerce","ux","shopify"],"audiences":["business-owners"],"verdict":"Most useful for practical guidance on website and e-commerce platform choices, build versus buy, security, and maintenance.","best_for":"Digital agencies or e-commerce consultancies needing fractional CTO help with platform selection and build versus buy.","not_for":"Paid LinkedIn sponsorship or affiliate campaigns for Shopify apps or implementation services targeting high-volume merchants.","takeaways":["Choose WordPress for content-heavy sites and Shopify for product sales, not a universal winner.","Build versus buy depends on whether a capability is commodity or differentiator and on volume.","Treat security and maintenance as continuing product work, including backups, updates, and security checks."],"check_first":"Confirm references, audience analytics, and sponsored work examples before contacting them.","main_ideas":["Price the flexibility before choosing custom or off-the-shelf","Choose WordPress or Shopify by the job, not by a universal winner","Treat security and maintenance as continuing product work","Use UX to answer the customer’s silent trust questions","Explain technology through a decision the reader can use"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","WordPress"],"posts_cited":16,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"josh-scott","name":"Josh Scott","url":"https://b2binfluencer.marketing/creators/josh-scott/","markdown_url":"https://b2binfluencer.marketing/creators/josh-scott.md","descriptor":"Josh Scott writes about channel marketing and SMB partner growth, with a focus on helping technology vendors generate demand through their partner networks. Scott's posts discuss why self-serve portals and marketplace listings alone may not change partner behavior, and how automation can help partners reach end customers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/josh-scott","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","b2b-marketing"],"audiences":[],"verdict":"Most useful for explaining why SMB partner activation stalls and how automation can support partner-led demand.","best_for":"Technology vendors and channel marketing platforms focused on SMB partner engagement or partner-led demand.","not_for":"Paid self-service partner portal endorsements, guaranteed reach, or campaigns aimed directly at SMB owners.","takeaways":["Most SMB partners will never market a vendor, and self-serve portals are the wrong fix.","Marketplaces transact demand; they do not create customer interest or demand.","Enterprise playbooks fail for SMB when the partner managers who made them work are removed."],"check_first":"Ask for audience demographics, engagement data, rates, media kit, and sponsorship terms.","main_ideas":["Most SMB partners will never market a vendor, and self-serve portals are the wrong fix","Shrinking the enterprise playbook into SMB removes the people who made it work","Marketplaces transact demand, they do not create it","Enablement does not change partner priorities, demand does","'SMB is our fastest growing segment' is not evidence of winning the SMB market"],"partnership_formats":["Co-announced vendor partnership content","In-person contact at channel and MSP events"],"partnership_url":null,"brands":["Channext","Huddly","Check Point Software","Hewlett Packard Enterprise","Pax8","MSP Global"],"posts_cited":23,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"wayne-marlton","name":"Wayne Marlton","url":"https://b2binfluencer.marketing/creators/wayne-marlton/","markdown_url":"https://b2binfluencer.marketing/creators/wayne-marlton.md","descriptor":"Wayne Marlton teaches businesses how to find clients through LinkedIn direct messages. Marlton's advice focuses on reading prospects, listening before pitching, qualifying genuine interest and building referral partnerships.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/wayne-marlton-the-dm-edge","youtube_url":"https://www.youtube.com/channel/UCvodJSBoVkSJdhqYgYRwbbw","photo_url":"https://b2binfluencer.marketing/assets/avatars/wayne-marlton.webp","topics":["sales"],"audiences":["b2b-founders","b2b-sales-leaders"],"verdict":"Wayne Marlton is useful for teaching consultative LinkedIn direct message selling, prospect reading, listening and qualification.","best_for":"A B2B sales training company planning a multi-post series on consultative DM selling.","not_for":"Consumer packaged goods campaigns needing broad reach, demographics or a rate card up front.","takeaways":["They describe four prospect types and argue messages should suit the person receiving them.","A client waited until the prospect described a problem before offering a relevant conversation.","A friendly exchange is not proof of buying intent, which must be proven."],"check_first":"Ask for audience roles, industries, seniority, sponsorship terms and on-camera capability if needed.","main_ideas":["Choose the message for the person, not a personalization rule","Listen for the problem before introducing the offer","Treat buying intent as something to prove","Build relationships that bring relevant referrals","A large audience does not replace an offer or sales conversations"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"audrey-kwan","name":"Audrey Kwan","url":"https://b2binfluencer.marketing/creators/audrey-kwan/","markdown_url":"https://b2binfluencer.marketing/creators/audrey-kwan.md","descriptor":"Audrey Kwan coaches and advises agency owners, and hosts community events where they can build relationships and discuss the realities of running their businesses.","linkedin_followers":3844,"linkedin_url":"https://www.linkedin.com/in/kwanaudrey","youtube_url":"https://www.youtube.com/channel/UC0nRyoGo-5YdL86jWcvLY2A","photo_url":"https://b2binfluencer.marketing/assets/avatars/audrey-kwan.webp","topics":["agency-growth","business-development","community-building"],"audiences":["agency-owners"],"verdict":"Audrey Kwan helps agency owners make one specific operational decision and facilitates peer events where they talk candidly.","best_for":"Community events or coaching for agency owners seeking facilitated, mastermind-style conversation and practical next steps.","not_for":"Volume demand generation, sponsored keynote slots, mass reach, or campaigns judged mainly by follower count.","takeaways":["Hand project sign-off to a team lead with clear rules for when the owner is involved.","The first Agency Together Mastermind Mingler brought 40 agency owners together with no panel or keynote.","Relationships need attention before a business needs them, especially when client work crowds out outreach."],"check_first":"Confirm current audience data, event registration details, and whether they offer paid distribution or sponsored placements.","main_ideas":["Big goals change a business only when they become one specific decision","The obstacle is rarely clarity; it’s the risk in the next step","Rooms should produce real talk, not small talk","The unglamorous operational layer is where a community vision lives","Trust fades without repeated contact"],"partnership_formats":[],"partnership_url":null,"brands":["Agency Together","HeyOrca"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"ali-mirzaei","name":"Ali Mirzaei","url":"https://b2binfluencer.marketing/creators/ali-mirzaei/","markdown_url":"https://b2binfluencer.marketing/creators/ali-mirzaei.md","descriptor":"Ali Mirzaei works on TikTok Shop growth and operations at Dimension Studios, including creator affiliate programs, shop performance, and systems for managing brands on the platform.","linkedin_followers":2662,"linkedin_url":"https://www.linkedin.com/in/ali-mirzaei-a411791b4","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-mirzaei.webp","topics":["artificial-intelligence","ecommerce","tiktok-shop","ecommerce-operations"],"audiences":[],"verdict":"Most useful for practical TikTok Shop operations, creator affiliate processes, and shop performance systems.","best_for":"A food, beverage, or wellness brand with a live TikTok Shop whose sales have stalled.","not_for":"A brand seeking sponsored posts or placement, with no TikTok Shop operations.","takeaways":["Mass sampling is the wrong first move; curation comes before scale.","The Shop Performance Score decides whether a shop is visible at all.","Operational problems can cost shop reach even when product, creatives, affiliate roster, ad budget stay same."],"check_first":"Confirm case study data, timeframes, baselines, scope, and fees before relying on claims.","main_ideas":["Running a TikTok Shop is an operations job, not a marketing one","Mass sampling is the wrong first move; curation comes before scale","The Shop Performance Score decides whether a shop is visible at all","Automate the operations layer instead of adding headcount","Platform rules and shipping windows are hard constraints with financial consequences"],"partnership_formats":["Managed TikTok Shop growth","Creator affiliate program build and management","Paid amplification of winning affiliate videos","Seller OS automation layer","Shop Performance Score monitoring and remediation"],"partnership_url":null,"brands":["Dimension Studios","Remedy & Restore","Final Boss Sour","1800DTC"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"emmanuel-oladapo","name":"Emmanuel Oladapo","url":"https://b2binfluencer.marketing/creators/emmanuel-oladapo/","markdown_url":"https://b2binfluencer.marketing/creators/emmanuel-oladapo.md","descriptor":"Emmanuel Oladapo writes about paid media, media buying and e-commerce marketing, with a focus on improving advertising, testing creative and fixing the customer experience after the click.","linkedin_followers":1725,"linkedin_url":"https://www.linkedin.com/in/oladapo-emmanuel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emmanuel-oladapo.webp","topics":["ecommerce","paid-ads","meta-ads","creative-testing","customer-retention","ecommerce-growth","brand-positioning","paid-social-advertising","product-discovery"],"audiences":["dtc-ecommerce-brands","performance-marketers"],"verdict":"Useful for diagnosing paid media and post-click conversion problems, not for buying reach.","best_for":"DTC brands willing to change offer, product page, or price message based on funnel evidence.","not_for":"Brands seeking large reach, sponsored placements, verified audience demographics, or account management.","takeaways":["Ads report how the market responds to an offer; they do not create the response.","A test should answer a question, not just rank two ads against each other.","The most expensive conversion problem is usually after the click."],"check_first":"Confirm availability, rates, scope, and audience engagement data before contacting them.","main_ideas":["Ads report how the market responds to an offer; they do not create the response","A test should answer a question, not just rank two ads against each other","The most expensive conversion problem is usually after the click","Treat creative as a supply chain, not a series of launches","Retention decides whether the ad spend was worth anything"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"ali-chaudhary","url":"https://b2binfluencer.marketing/creators/ali-chaudhary/"},{"id":"farah-nyadu","url":"https://b2binfluencer.marketing/creators/farah-nyadu/"}],"engagement":null},{"id":"adam-guild","name":"Adam Guild","url":"https://b2binfluencer.marketing/creators/adam-guild/","markdown_url":"https://b2binfluencer.marketing/creators/adam-guild.md","descriptor":"Adam Guild is the founder of Owner, a company building software and AI tools to help independent restaurants market themselves, sell online, and compete with larger chains.","linkedin_followers":19936,"linkedin_url":"https://www.linkedin.com/in/adamharrisonguild","youtube_url":"https://www.youtube.com/channel/UCbKYqDZUgusAnHRJybh5ECw","photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-guild.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Adam Guild is most useful for founder-led explanation of restaurant software, AI adoption, and Owner's work for independent restaurants.","best_for":"B2B restaurant-software or local-business technology brand running operator education or speaking on AI adoption.","not_for":"Consumer-facing lifestyle, entertainment, or diner campaigns needing published sponsored content packages and audience guarantees.","takeaways":["Independent restaurants often cannot afford technology and marketing teams that large chains can.","AI should do marketing, product, and engineering jobs independent restaurants cannot afford to hire.","Owner passed $1B in restaurant sales and launched Grader, an AI marketing tool."],"check_first":"Ask for partnership terms, rates, speaking availability, audience data, and a media kit.","main_ideas":["Independent businesses are losing on technology budgets, not on effort or quality","AI should do the jobs small businesses cannot afford to hire","Owning the customer relationship matters as much as avoiding fees","The product should be one operating system, not another point tool","A great online experience is now a survival condition for restaurants"],"partnership_formats":[],"partnership_url":null,"brands":["Owner","Altman Capital","Meritech","Headline"],"posts_cited":11,"latest_post":"2026-09-02","similar":[],"engagement":null},{"id":"devin-marble","name":"Devin Marble","url":"https://b2binfluencer.marketing/creators/devin-marble/","markdown_url":"https://b2binfluencer.marketing/creators/devin-marble.md","descriptor":"Devin Marble writes about enterprise XR, smart glasses, and ways wearable technology can help frontline workers do their jobs, including guided workflows and remote expert support.","linkedin_followers":5507,"linkedin_url":"https://www.linkedin.com/in/devinmarble","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/devin-marble.webp","topics":[],"audiences":[],"verdict":"Devin Marble is most useful for explaining frontline smart glasses use cases, device tradeoffs, and deployment challenges.","best_for":"A managed wearables platform selling to operations and IT buyers in frontline industries.","not_for":"Learning and development vendors selling VR training simulations to HR buyers.","takeaways":["Many frontline jobs need information during the task, not another training simulation.","Smart glasses and true AR are different products, and a HUD is not AR.","Deployability, security, and management are the real gate for XR deployments."],"check_first":"Confirm recent post results and any audience survey before contacting them.","main_ideas":["The underserved moment is the job itself, not training for it","Smart glasses and true AR are different products, and a HUD is not AR","Deployability, security, and management are the real gate","The HoloLens gap: track device churn, but do not bet the plan on one headset","A working XR programme is a partner stack, not a single product"],"partnership_formats":["Co-marketing around a combined XR deployment stack","Field-notes walkthrough of one frontline job","Category-education post tied to a research asset","Event presence and go-to-market partnering"],"partnership_url":null,"brands":["ArborXR","ArborXR","PICO XR","VR Expert"],"posts_cited":15,"latest_post":"2026-09-03","similar":[{"id":"johnny-eaker","url":"https://b2binfluencer.marketing/creators/johnny-eaker/"},{"id":"tim-regnier","url":"https://b2binfluencer.marketing/creators/tim-regnier/"},{"id":"steve-evans","url":"https://b2binfluencer.marketing/creators/steve-evans/"}],"engagement":null},{"id":"irina-sabrjanskaja","name":"Irina Sabrjanskaja","url":"https://b2binfluencer.marketing/creators/irina-sabrjanskaja/","markdown_url":"https://b2binfluencer.marketing/creators/irina-sabrjanskaja.md","descriptor":"Irina Sabrjanskaja writes about Google Ads and paid acquisition for e-commerce brands, connecting campaign decisions to customer value, contribution margin, and profitable growth.","linkedin_followers":13945,"linkedin_url":"https://www.linkedin.com/in/irina-sabrjanskaja-sea-googleads","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/irina-sabrjanskaja.webp","topics":["ecommerce","paid-ads","unit-economics","google-ads","retention"],"audiences":["ecommerce-brands","performance-marketers"],"verdict":"Irina Sabrjanskaja is useful for judging Google Ads and paid acquisition by contribution margin, payback, and profitable growth.","best_for":"A DTC e-commerce brand with a mature Google Ads account seeking a paid media and unit economics audit.","not_for":"A B2B SaaS company seeking a sponsored video or webinar partnership for European enterprise awareness.","takeaways":["Two brands paying 50 euros per customer can have different contribution.","Discounting can lift revenue while weakening contribution and audience quality.","A lower ROAS can be acceptable when extra volume remains profitable."],"check_first":"Confirm whether they offer sponsorships and can share audience analytics for comparable posts.","main_ideas":["A good ROAS can mask a stalled business","There is no universally good acquisition cost: payback and contribution decide","Discounts buy revenue while quietly damaging margin and audience quality","Judge a platform bidding change against the business, not the target","Switch from efficiency to growth based on the P&L, not the mood"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"subhajit-awon","name":"Subhajit Awon","url":"https://b2binfluencer.marketing/creators/subhajit-awon/","markdown_url":"https://b2binfluencer.marketing/creators/subhajit-awon.md","descriptor":"Subhajit Awon shares practical guidance on product management, with a focus on roadmaps, user feedback, team leadership, innovation, and storytelling.","linkedin_followers":2580,"linkedin_url":"https://www.linkedin.com/in/subhajit-awon-smm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/subhajit-awon.webp","topics":["product-management"],"audiences":["product-managers"],"verdict":"Subhajit Awon is most useful for practical product management guidance on roadmaps, user feedback, team leadership, and storytelling.","best_for":"B2B SaaS workshops on roadmap communication and team decisions fit, with brand-supplied examples.","not_for":"Not for a high-reach paid launch with guaranteed impressions, demographics, or performance reporting.","takeaways":["Tell the roadmap as a customer story, not a feature list.","Use pulse meetings and adjust sprint expectations when a developer is frustrated.","Balance innovation against what users will actually use."],"check_first":"Confirm named examples, client results, audience demographics, engagement data, and workshop exercises before contacting them.","main_ideas":["Roadmaps fail on people before they fail on plans","Tell the roadmap as a customer story, not a feature list","Aim for progress, not perfection","Rebalance innovation against what users will actually use","Teach through stories people already know"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-21","similar":[{"id":"jason-hier","url":"https://b2binfluencer.marketing/creators/jason-hier/"},{"id":"shaunak-chattopadhyay","url":"https://b2binfluencer.marketing/creators/shaunak-chattopadhyay/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"}],"engagement":null},{"id":"greg-weyman","name":"Greg Weyman","url":"https://b2binfluencer.marketing/creators/greg-weyman/","markdown_url":"https://b2binfluencer.marketing/creators/greg-weyman.md","descriptor":"Greg Weyman is the founder of MarketThrive, a company that helps product marketers create reusable digital product assets for images, video, ecommerce, and other marketing needs. Weyman's posts focus on replacing one-off production projects with a repeatable way to produce product content.","linkedin_followers":2036,"linkedin_url":"https://www.linkedin.com/in/gregweyman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-weyman.webp","topics":["ecommerce","product-marketing"],"audiences":["ecommerce-marketers"],"verdict":"Greg Weyman is most useful for repeatable product-content production and giving each product image a clear job.","best_for":"Brands with physical product catalogs needing images, video, ecommerce, and sales assets from one accurate digital product.","not_for":"Software or services brands seeking sponsored posts and reach targets from a creator channel.","takeaways":["Weyman says the constraint is the production model, not effort or budget.","They advise building the product once, then creating from that base repeatedly.","Every product image should have a job, from scale to configurations."],"check_first":"Confirm audience data, scope, and terms before setting reach or engagement targets.","main_ideas":["The constraint is the production model, not effort or budget","Build the product once, then keep creating from that base","Reuse only works if the digital product is accurate","Every product image should have a job","The goal is control over the process, not just faster output"],"partnership_formats":[],"partnership_url":null,"brands":["MarketThrive","Baymard"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"corrina-owens","name":"Corrina Owens","url":"https://b2binfluencer.marketing/creators/corrina-owens/","markdown_url":"https://b2binfluencer.marketing/creators/corrina-owens.md","descriptor":"Corrina Owens is a B2B marketer who writes about account-based marketing, using customer and first-party data, and building reliable revenue systems before adding AI agents.","linkedin_followers":19288,"linkedin_url":"https://www.linkedin.com/in/corrina-owens","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","revenue-operations","crm-data-quality"],"audiences":["b2b-marketing-leaders","revenue-operations-leaders"],"verdict":"Corrina Owens is most useful for practical B2B marketing thinking on account-based marketing, first-party data, and reliable revenue systems before AI agents.","best_for":"A revenue operations or CRM data platform wanting a named thought-leadership collaboration on one operational question.","not_for":"A general B2B or employer-brand campaign wanting paid, non-disclosed placement with no product point of view.","takeaways":["AI agents make bad data move faster.","The best intent data is often already inside the company.","A direct line to the customer beats a case study or a call recording."],"check_first":"Confirm audience job function, seniority, industry, geography, and recent comparable content performance before contacting them.","main_ideas":["AI agents make bad data move faster","The best intent data is often already inside the company","A direct line to the customer beats a case study or a call recording","Stop overthinking; committee review makes it worse","Events should build relationships before they run panels"],"partnership_formats":["Disclosed LinkedIn partner post","Co-developed playbook or breakdown"],"partnership_url":null,"brands":["Default","Influ2"],"posts_cited":13,"latest_post":"2026-10-05","similar":[{"id":"arjun-sahai","url":"https://b2binfluencer.marketing/creators/arjun-sahai/"},{"id":"pasha-irshad","url":"https://b2binfluencer.marketing/creators/pasha-irshad/"},{"id":"sara-mcnamara","url":"https://b2binfluencer.marketing/creators/sara-mcnamara/"}],"engagement":null},{"id":"aashiesh-chopra","name":"Aashiesh Chopra","url":"https://b2binfluencer.marketing/creators/aashiesh-chopra/","markdown_url":"https://b2binfluencer.marketing/creators/aashiesh-chopra.md","descriptor":"Aashiesh Chopra writes about banking strategy, financial infrastructure, and how AI agents could change the way organizations manage work and financial services.","linkedin_followers":6162,"linkedin_url":"https://www.linkedin.com/in/chopraashish","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","agentic-ai","agentic-commerce"],"audiences":[],"verdict":"Aashiesh Chopra is most useful for strategic framing on autonomous finance, AI agent workforces, and banking infrastructure for executive audiences.","best_for":"Fintech or banking strategy brands seeking keynote or advisory work on autonomous finance.","not_for":"Consumer payments, retail deposit acquisition, or licensed-bank product launches needing legal endorsement.","takeaways":["Agents scale: ten are tools, one hundred a workforce, one thousand an operating system.","Banking separates from the bank: fintech becomes bank, infrastructure moves inside perimeter, platform owns relationship.","Agent workforce needs decisions on who assigns, grants authority, evaluates performance, revokes access, and fires agents."],"check_first":"Ask for recent audience analytics by title, seniority, industry, geography, and partnership terms.","main_ideas":["The Autonomous Economy as an organizing frame","AI agents become a workforce with hiring, authority and exit decisions","Banking is separating from the bank","Build, absorb, or orchestrate: the falling cost of adopting financial infrastructure","Permission and revocation become financial infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["Crossmint","MoneyGram","University of California, Berkeley, Haas School of Business"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"samer-elshafei","name":"Samer Elshafei","url":"https://b2binfluencer.marketing/creators/samer-elshafei/","markdown_url":"https://b2binfluencer.marketing/creators/samer-elshafei.md","descriptor":"Samer Elshafei writes about industrial lithium batteries and motive power, including how material-handling businesses can bring products to market and serve customers. Elshafei's posts also discuss robotics, AI, and blockchain.","linkedin_followers":2346,"linkedin_url":"https://www.linkedin.com/in/samer-elshafei","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/samer-elshafei.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Samer Elshafei is most useful for decision-stage content on industrial lithium batteries and material-handling electrification.","best_for":"A material-handling equipment or battery manufacturer planning a lithium motive power campaign for fleet operators and dealers.","not_for":"A consumer crypto exchange wanting bitcoin price cycle posts for retail sign-ups.","takeaways":["Posts trace lithium motive power from 2011, when it had no material-handling market.","They discuss vibration, temperature swings, drop cycles, multi-shift charging, runtime, uptime, and total cost of ownership.","MODEX 2026 posts say robotics and automation now draw the crowds."],"check_first":"Confirm paid terms, disclosure, naming permission, and ask for LinkedIn analytics.","main_ideas":["New industrial products are won in the unglamorous middle","OEM approval is the hardest door, and opening it changes everything","Read a market by where attention and use actually sit, not by the price story","Apply AI to a field you already know, because waiting has a cost","Explain it plainly in sequence, then ask the room what they see"],"partnership_formats":[],"partnership_url":null,"brands":["Navitas Systems"],"posts_cited":12,"latest_post":"2026-10-05","similar":[{"id":"kevin-lawton","url":"https://b2binfluencer.marketing/creators/kevin-lawton/"},{"id":"liat-shetret","url":"https://b2binfluencer.marketing/creators/liat-shetret/"},{"id":"lance-morginn","url":"https://b2binfluencer.marketing/creators/lance-morginn/"}],"engagement":null},{"id":"allison-sculley","name":"Allison Sculley","url":"https://b2binfluencer.marketing/creators/allison-sculley/","markdown_url":"https://b2binfluencer.marketing/creators/allison-sculley.md","descriptor":"Allison Sculley works in merchant success at ShipBob, partnering with ecommerce brands on fulfillment, logistics, growth, and customer retention. Their posts describe coordinating teams across operations and sales, supporting B2B fulfillment, and helping merchants scale.","linkedin_followers":2880,"linkedin_url":"https://www.linkedin.com/in/allisonsculley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/allison-sculley.webp","topics":["artificial-intelligence","ecommerce","supply-chain","customer-retention","peak-season-planning","ecommerce-fulfillment"],"audiences":["ecommerce-operators"],"verdict":"Useful for merchant success, fulfillment operations, and retention content; not independent sponsorship inventory.","best_for":"A 3PL or ecommerce fulfillment company hiring a senior merchant success leader.","not_for":"Consumer brand or agency seeking paid independent creator sponsorship inventory.","takeaways":["One brand shipped more than 90,000 packages in five days over a holiday weekend.","Fulfillment and customer experience can determine if a first purchase becomes a repeat one.","Meeting AI helps recall discussions and track commitments; handwriting notes stay for thinking."],"check_first":"Confirm sponsorship acceptance, available formats, contact route, and audience composition.","main_ideas":["Fulfillment and customer experience are retention strategies, not back-end overhead","Merchant success is cross-functional program management across the warehouse, the merchant, and internal teams","Scaling operations means protecting margins while preparing for growth without sharply increasing costs","AI works as a teammate for recall and follow-through, while paper notes stay for thinking","Systems should serve people, and building them is leadership work"],"partnership_formats":[],"partnership_url":null,"brands":["ShipBob","Gorgias","Yotpo","Sendcloud","ESW"],"posts_cited":17,"latest_post":"2026-08-31","similar":[{"id":"divey-gulati","url":"https://b2binfluencer.marketing/creators/divey-gulati/"},{"id":"jeff-kline","url":"https://b2binfluencer.marketing/creators/jeff-kline/"},{"id":"jacques-du-plessis","url":"https://b2binfluencer.marketing/creators/jacques-du-plessis/"}],"engagement":null},{"id":"josue-hernandez","name":"Josue Hernandez","url":"https://b2binfluencer.marketing/creators/josue-hernandez/","markdown_url":"https://b2binfluencer.marketing/creators/josue-hernandez.md","descriptor":"Josue Hernandez creates practical guides and tools for using AI in sales and revenue operations, including agent workflows, model-cost comparisons, and lead-generation systems.","linkedin_followers":8052,"linkedin_url":"https://www.linkedin.com/in/josue-hernandez04","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","paid-ads","revenue-operations","ai-agent-security"],"audiences":[],"verdict":"Useful for practical AI sales and revenue operations guides, agent workflows, cost comparisons, and lead-generation systems.","best_for":"A B2B sales-automation brand hosting a RevOps workshop on secure, cost-effective AI agents.","not_for":"A consumer wellness or DTC brand seeking paid lifestyle posts with proven engagement and audience demographics.","takeaways":["Separate bots on one account are not a security boundary; they share a cloud computer.","An approval predicate returning None can be read as approval.","Models priced by workflow; crossover near 300,000 cached tokens with light output."],"check_first":"Confirm sponsorship format, rates, and documented audience data covering employer and seniority.","main_ideas":["Judge AI models by workflow cost, not leaderboard rank","Read the vendor's limits page — it may contradict the tutorials","Build the safety layer before the interesting part","The routine, not the chat window, is the unit of agent value","Publish the numbers and files, and state where the claims stop"],"partnership_formats":[],"partnership_url":null,"brands":["Dapta","Anthropic","OpenAI","xAI","Google"],"posts_cited":16,"latest_post":"2026-10-16","similar":[{"id":"alex-cinovoj","url":"https://b2binfluencer.marketing/creators/alex-cinovoj/"},{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"},{"id":"mike-futia","url":"https://b2binfluencer.marketing/creators/mike-futia/"}],"engagement":null},{"id":"jeronimo-canale","name":"Jeronimo Canale","url":"https://b2binfluencer.marketing/creators/jeronimo-canale/","markdown_url":"https://b2binfluencer.marketing/creators/jeronimo-canale.md","descriptor":"Jeronimo Canale works with consumer brands on ecommerce marketing and creative production. Canale's posts focus on improving ad offers, understanding competitors, and using virtual product visuals to make campaign assets faster to produce.","linkedin_followers":2811,"linkedin_url":"https://www.linkedin.com/in/jeronimo-canale-39946b1b7","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeronimo-canale.webp","topics":["ecommerce","paid-ads","startup"],"audiences":["ecommerce-brands","founders"],"verdict":"Most useful for virtual product visuals and checking ad offers before spending more.","best_for":"A CPG creative operations team that needs faster, cheaper ad production.","not_for":"Paid creator sponsorship, sponsored posts, or reach-based media buys.","takeaways":["A three-week product shoot cycle can bottleneck production when many ad variations are needed.","Canale attributes a reported 0.1 to 1x to 5x ROAS lift to a clearer bundle offer.","They urge checking that landing page and checkout match the ad."],"check_first":"Confirm the right inquiry channel and that you want production work, not sponsorship.","main_ideas":["Slow studio shoots are a production bottleneck, not a creative choice","Ads amplify what is already there, so fix the offer before spending more","Four checks that separate $100K stores from $100M stores","Competitor ad data is for finding gaps, not copying","Delegate production, own the vision"],"partnership_formats":["Virtual product visual system (V.E.L.O. Protocol)","Ongoing conversion asset library","Competitor ad diagnostic and offer check"],"partnership_url":null,"brands":["Synced","Aquela Kombucha","Monaco Cocktails","Meta"],"posts_cited":14,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"maria-christopoulos-katris","name":"Maria Christopoulos Katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/","markdown_url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris.md","descriptor":"Maria Christopoulos Katris writes about employer branding and talent acquisition, with a focus on how AI is changing the way candidates discover and evaluate employers and how organizations measure recruiting impact.","linkedin_followers":10664,"linkedin_url":"https://www.linkedin.com/in/maria-christopoulos-katris-35b91b7","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/maria-christopoulos-katris.webp","topics":["artificial-intelligence","recruiting","seo","ai-search-visibility","talent-acquisition","candidate-experience","employer-branding"],"audiences":["talent-acquisition-leaders"],"verdict":"They are most useful for framing employer brand measurement in the AI era beyond last-touch attribution.","best_for":"B2B talent acquisition technology brands running thought leadership on AI employer branding and recruiting measurement.","not_for":"Programmatic job-advertising and source-of-hire attribution vendors wanting a keynote that argues against Katris's published position.","takeaways":["91% of surveyed leaders believed AI influences employer discovery; 33% were confident in accurate representation.","A company case reported improved perception and application figures after changes to its employer story.","Three-question framework covers visibility, reputation and outcomes, cut by market, function and role."],"check_first":"Ask for the survey and case-study measurement methods before using the figures as benchmarks.","main_ideas":["AI reputation is a recruiting performance problem, not a marketing one","The 58-point gap between what candidates do and what employers can see","Attribution is being asked the wrong question","Measure employer brand on visibility, reputation and outcomes — cut by market, function and role","Working positions, credited peers, open questions"],"partnership_formats":[],"partnership_url":null,"brands":["Built In"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"erick-ko","url":"https://b2binfluencer.marketing/creators/erick-ko/"},{"id":"molley-ricketts","url":"https://b2binfluencer.marketing/creators/molley-ricketts/"},{"id":"holly-hobbs","url":"https://b2binfluencer.marketing/creators/holly-hobbs/"}],"engagement":null},{"id":"alex-polamero","name":"Alex Polamero","url":"https://b2binfluencer.marketing/creators/alex-polamero/","markdown_url":"https://b2binfluencer.marketing/creators/alex-polamero.md","descriptor":"Alex Polamero works on helping professional services firms scale through better business systems. Their LinkedIn posts focus on CRM and sales automation, coordinating sales and marketing, reducing manual work, and improving margins.","linkedin_followers":4779,"linkedin_url":"https://www.linkedin.com/in/alexpolamero","youtube_url":"https://www.youtube.com/channel/UC79hZcRlrcdEzp-0t7P8Bhg","photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-polamero.webp","topics":["artificial-intelligence","sales","startup","revenue-operations","founder-dependency"],"audiences":["professional-services-leaders"],"verdict":"Alex Polamero is most useful for paid speaking or advisory on systems-led growth for professional services firms.","best_for":"A professional services firm buying keynote plus leadership session to address founder dependence, CRM, margin.","not_for":"A CRM or AI software vendor wanting paid sponsored product endorsement posts and guaranteed demo signups.","takeaways":["Intent data does not create revenue; the handoff between sales and marketing does.","Most firms pay senior talent to be human routers across CRM, project, and billing tools.","Ship a working CRM in 45 days, not 180, then iterate with real data."],"check_first":"Confirm paid speaking or advisory format and ask for performance and audience data.","main_ideas":["Growth stalls when the firm still depends on the owner","Intent data does not create revenue; the handoff does","Senior people are being used as human routers","Ship a working CRM in 45 days, not 180","Separate AI that assists from AI that executes"],"partnership_formats":[],"partnership_url":null,"brands":["Ninestone Partners","Stacked to Scale"],"posts_cited":18,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"sankarsan-biswas","name":"Sankarsan Biswas","url":"https://b2binfluencer.marketing/creators/sankarsan-biswas/","markdown_url":"https://b2binfluencer.marketing/creators/sankarsan-biswas.md","descriptor":"Sankarsan Biswas writes about IT service management, digital trust, and how organizations can adapt ITIL to digital products and connected technology ecosystems. Biswas is the author of *Ultimate ITIL® Version 5 Foundation Certification Guide*.","linkedin_followers":3234,"linkedin_url":"https://www.linkedin.com/in/sankarsan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sankarsan-biswas.webp","topics":["artificial-intelligence","ai-governance","cyber-resilience"],"audiences":[],"verdict":"Useful for ITSM thought leadership on digital trust, ITIL 5, governance, resilience, and digital ecosystems.","best_for":"An ITSM software company seeking a co-authored or sponsored explainer for practitioners.","not_for":"A consumer launch seeking mass awareness or high-volume influencer reach.","takeaways":["Cyber resilience is measured by sustained trust, not preventing every disruption","AI-driven ITSM cannot sustain trust without transparency and consent","Compliance dashboards make governance visible and trust measurable"],"check_first":"Confirm scope, disclosure, review rights, terms, audience composition, and recent post performance.","main_ideas":["Cyber resilience is measured by sustained trust, not by preventing every disruption","AI-driven ITSM cannot sustain trust without transparency and consent","Compliance dashboards make governance visible and trust measurable","A service is delivered; a digital product is continuously improved","Manage the digital ecosystem, not just individual technologies"],"partnership_formats":[],"partnership_url":null,"brands":["AVA® – An Orange Education Label"],"posts_cited":13,"latest_post":"2026-08-24","similar":[{"id":"john-callinan","url":"https://b2binfluencer.marketing/creators/john-callinan/"},{"id":"nir-sofer","url":"https://b2binfluencer.marketing/creators/nir-sofer/"},{"id":"heval-mehta","url":"https://b2binfluencer.marketing/creators/heval-mehta/"}],"engagement":null},{"id":"tarsis-toschi","name":"Tarsis Toschi","url":"https://b2binfluencer.marketing/creators/tarsis-toschi/","markdown_url":"https://b2binfluencer.marketing/creators/tarsis-toschi.md","descriptor":"Tarsis Toschi works across content strategy, SEO, paid media, and performance marketing. Their approach connects how a page is built and measured with what it should achieve, from attracting visitors to converting them.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tarsistoschi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tarsis-toschi.webp","topics":["artificial-intelligence","paid-ads","content-marketing","seo","paid-media","content-strategy","performance-marketing","marketing-operations"],"audiences":[],"verdict":"Most useful for B2B content strategy that connects SEO, page structure, tracking, paid media, and conversion.","best_for":"B2B SaaS company needing content strategy and diagnosis across SEO, paid media, and conversion.","not_for":"Consumer brand seeking paid sponsorship slate with rate card and audience demographics.","takeaways":["Give each page one main job.","Treat headlines as testable hypotheses.","Check tracking before blaming copy for weak results."],"check_first":"Confirm engagement terms, audience reach, and whether they offer sponsorships.","main_ideas":["Give every piece of content a job","AI makes a quality problem easier to scale","A page is a system, not just a place to publish","Traffic and rankings matter only in context","Landing-page reliability is part of campaign management"],"partnership_formats":[],"partnership_url":null,"brands":["UptimeRobot"],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"dan-gershenson","name":"Dan Gershenson","url":"https://b2binfluencer.marketing/creators/dan-gershenson/","markdown_url":"https://b2binfluencer.marketing/creators/dan-gershenson.md","descriptor":"Dan Gershenson works in brand strategy and content marketing. Gershenson's posts cover practical CRM choices, outbound sales, and website SEO, with an emphasis on connecting marketing work to business goals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dangershenson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-gershenson.webp","topics":["sales","b2b-marketing","content-marketing","seo","crm","sales-and-marketing-alignment","linkedin-marketing","outbound-sales","sales-development"],"audiences":["small-business-owners"],"verdict":"Dan Gershenson is most useful for practical CRM, outbound sales, and SEO advice tied to business goals.","best_for":"B2B SaaS campaigns about CRM adoption, outbound pipeline, and content that proves value upfront.","not_for":"Campaigns wanting feature comparison matrices, volume-based outbound proof, or gated lead capture.","takeaways":["Choose a CRM your team will still use in 90 days, not the most features.","Judge outsourced sales development on pipeline, not meetings booked.","Treat SEO issues as triage tied to business goals, not every alert."],"check_first":"Confirm audience geography, job roles, and whether any paid relationship exists.","main_ideas":["Pick the CRM your team will still be using in 90 days, not the one with the most features","Judge an outsourced sales development agency on pipeline, not on meetings booked","Treat SEO issues as a triage exercise tied to business goals, not a chase after every alert","Stop withholding value behind a download, webinar, or click — prove it in the thing people already opted into","Give strangers the benefit of the doubt rather than treating a blank connection request as an insult"],"partnership_formats":[],"partnership_url":null,"brands":["Pipedrive","Monday CRM","Zoho","Caliber Brand Strategy + Content Marketing"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"kelly-breakstone-roth","name":"Kelly Breakstone Roth","url":"https://b2binfluencer.marketing/creators/kelly-breakstone-roth/","markdown_url":"https://b2binfluencer.marketing/creators/kelly-breakstone-roth.md","descriptor":"Kelly Breakstone Roth works on AI-powered supply-chain operations at Prysmic and publishes The Operators, an interview series about the people scaling consumer brands.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kellybreakstoneroth","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","supply-chain","ecommerce-fulfillment"],"audiences":[],"verdict":"They are most useful for grounded supply-chain operations content and AI implementation views for B2B retail and supply-chain audiences.","best_for":"A B2B supply-chain AI software company seeking co-marketing or speaker partnership.","not_for":"Paid acquisition campaigns for HR, payroll, or people operations products.","takeaways":["AI should take on operational work, not just assist the operator.","Many-to-many reconciliation is the real operational bottleneck.","Operations decides whether a brand can keep its promises."],"check_first":"Confirm availability, pricing, terms, sponsor policy, and audience role data.","main_ideas":["AI should take on the work, not just assist the operator","Operations decides whether a brand can keep its promises","Many-to-many reconciliation is the real operational bottleneck","The Operators: practitioner judgment over product hype","A market moving from evaluating to implementing, with events as the working format"],"partnership_formats":["Conference panels and speaking slots","Co-hosted operator events","The Operators interview series"],"partnership_url":null,"brands":["Prysmic","Shopify","Shoptalk","RetailClub","Operating Crew"],"posts_cited":17,"latest_post":"2026-10-09","similar":[{"id":"ben-walter","url":"https://b2binfluencer.marketing/creators/ben-walter/"},{"id":"rob-want","url":"https://b2binfluencer.marketing/creators/rob-want/"},{"id":"mayank-sharma","url":"https://b2binfluencer.marketing/creators/mayank-sharma/"}],"engagement":null},{"id":"pablo-moena","name":"Pablo Moena","url":"https://b2binfluencer.marketing/creators/pablo-moena/","markdown_url":"https://b2binfluencer.marketing/creators/pablo-moena.md","descriptor":"Pablo Moena writes about Revenue Operations (RevOps) and designing sales processes, especially for companies using HubSpot. Pablo Moena's posts describe work with Revops LATAM, a consultancy that helps businesses organize their revenue processes.","linkedin_followers":5211,"linkedin_url":"https://www.linkedin.com/in/pablomoena","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pablo-moena.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales","b2b-sales","crm-data-quality"],"audiences":["b2b-sales-leaders"],"verdict":"Pablo Moena is most useful for process-first RevOps and HubSpot sales process design advice.","best_for":"A B2B SaaS company in LATAM mid-market needing HubSpot sales process design before AI.","not_for":"A global consumer brand seeking high-reach English sponsored posts or video awareness.","takeaways":["Design the process before configuring the CRM.","AI agents inherit CRM context, and bad context is worse than none.","Building is easy now; governing what you build is the hard part."],"check_first":"Confirm sponsorship availability, pricing, video performance, and audience details before planning a campaign.","main_ideas":["Design the process before configuring the CRM","AI agents inherit the CRM's context, and bad context is worse than none","Building is easy now; governing what you build is the hard part","Buyers prove value before they commit, so a pipeline without that stage misleads","Integrity is the same standard for data and for life"],"partnership_formats":[],"partnership_url":null,"brands":["Revops LATAM","HubSpot"],"posts_cited":13,"latest_post":"2026-09-17","similar":[{"id":"andrea-dalle-molle","url":"https://b2binfluencer.marketing/creators/andrea-dalle-molle/"},{"id":"gustavo-diaz","url":"https://b2binfluencer.marketing/creators/gustavo-diaz/"},{"id":"daniel-palacio","url":"https://b2binfluencer.marketing/creators/daniel-palacio/"}],"engagement":null},{"id":"nikhil-joshi","name":"Nikhil Joshi","url":"https://b2binfluencer.marketing/creators/nikhil-joshi/","markdown_url":"https://b2binfluencer.marketing/creators/nikhil-joshi.md","descriptor":"Nikhil Joshi is a consultant building JoDha, a consultancy focused on AI-driven digital transformation and IT governance. Joshi describes its work as helping small and midsize businesses in financial services, healthcare, and manufacturing use AI and improve how they operate.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nikjoshi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikhil-joshi.webp","topics":["artificial-intelligence","ai-governance","digital-transformation","data-governance"],"audiences":[],"verdict":"Nikhil Joshi is most useful for sector-specific AI governance and IT governance briefings for regulated mid-market executives.","best_for":"AI governance or model-risk platforms targeting mid-market banks, insurers, and manufacturers for co-authored thought leadership.","not_for":"Consumer brands seeking product reviews, discount codes, or broad consumer reach on LinkedIn.","takeaways":["Banking post connects lending and claims processing with privacy, bias, and regulatory compliance.","Manufacturing post highlights data integration and algorithmic transparency.","CrowdStrike post draws IT governance lessons from a technology failure."],"check_first":"Confirm paid placement terms, book status, and request videos to assess depth.","main_ideas":["Make the case for AI governance sector by sector","Named companies make the lesson concrete","The same governance pressures recur across industries","Governance programs need concrete capabilities","Outages expose gaps in testing and governance"],"partnership_formats":["Co-authored commentary with a named outside expert","Recurring industry explainer series (AI Governance Chronicles)"],"partnership_url":null,"brands":["JoDha","NTT DATA","Capgemini"],"posts_cited":20,"latest_post":"2026-08-19","similar":[],"engagement":null},{"id":"rekha-thomas","name":"Rekha Thomas","url":"https://b2binfluencer.marketing/creators/rekha-thomas/","markdown_url":"https://b2binfluencer.marketing/creators/rekha-thomas.md","descriptor":"Rekha Thomas is a B2B marketing leader who leads the Forbes Communications Council CMOs Group and shares guidance on go-to-market strategy, content marketing, AI, and PR.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rekhathomas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rekha-thomas.webp","topics":["artificial-intelligence","leadership","content-marketing","go-to-market-strategy","ai-in-marketing","generative-engine-optimization"],"audiences":["b2b-saas"],"verdict":"Rekha Thomas is most useful for executive-level B2B go-to-market, content, AI, and PR guidance.","best_for":"A B2B SaaS campaign seeking senior practitioner attention on AI-era go-to-market strategy.","not_for":"A martech or consumer vendor seeking paid placement with fixed deliverable and audience guarantee.","takeaways":["AI adoption moves through three stages, and most teams are early.","PR should help shape the story early because AI search rewards citations.","LLM reference rate is presented as a new measure of category mindshare."],"check_first":"Confirm whether they accept paid work and ask for audience data.","main_ideas":["The pre-GenAI content playbook no longer fits buyers, and no one has a proven replacement","PR should help shape the story early, because AI search rewards citations from elsewhere","A brand's 'LLM reference rate' is becoming the new measure of category mindshare","AI adoption in go-to-market moves through three stages, and most teams are early","Convening senior peers is part of the method, not a side activity"],"partnership_formats":[],"partnership_url":null,"brands":["Forbes Communications Council","Neythri.org"],"posts_cited":14,"latest_post":"2026-08-20","similar":[{"id":"courtney-damji","url":"https://b2binfluencer.marketing/creators/courtney-damji/"},{"id":"randy-likas","url":"https://b2binfluencer.marketing/creators/randy-likas/"},{"id":"sim-aulakh","url":"https://b2binfluencer.marketing/creators/sim-aulakh/"}],"engagement":null},{"id":"micky-weis","name":"Micky Weis","url":"https://b2binfluencer.marketing/creators/micky-weis/","markdown_url":"https://b2binfluencer.marketing/creators/micky-weis.md","descriptor":"Micky Weis works with Danish e-commerce brands on digital marketing and performance, including using business data and AI to improve planning and decision-making.","linkedin_followers":10342,"linkedin_url":"https://www.linkedin.com/in/mickyweis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/micky-weis.webp","topics":["artificial-intelligence","ecommerce","ai-adoption"],"audiences":[],"verdict":"Useful for turning Danish e-commerce marketing questions into data checks and practical next steps.","best_for":"Danish Shopify e-commerce brands needing AI, data, discount measurement, or Q4 planning advice.","not_for":"Brands needing a guaranteed hands-on Klaviyo and Shopify build or a paid sponsorship package.","takeaways":["Start AI with a real business problem and accessible data.","Plan Q4 as a sequence covering email flows, branding, content, and product pages.","Build a dashboard combining brand and retailers' discount dates to compare sales."],"check_first":"Confirm sponsorship terms, booking contact, and recent audience metrics for comparable topics.","main_ideas":["Use AI on real problems and the data you can actually reach","Prepare for Q4 as a sequence, not a last-minute push","Measure what discounts actually do before deciding they work","Track your own demand and how it changes","Recommend specialists rather than pretending to do every job"],"partnership_formats":[],"partnership_url":null,"brands":["WeisOS","Erhvervsakademi Kolding"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"mazen-m","name":"Mazen M.","url":"https://b2binfluencer.marketing/creators/mazen-m/","markdown_url":"https://b2binfluencer.marketing/creators/mazen-m.md","descriptor":"Mezen Medimagh writes about textile manufacturing in Tunisia, focusing on lean production, factory efficiency, material waste, and sustainability.","linkedin_followers":4987,"linkedin_url":"https://www.linkedin.com/in/mezen-m-762174198","youtube_url":null,"photo_url":null,"topics":["lean-manufacturing"],"audiences":[],"verdict":"They are most useful for explaining lean textile production, material waste and sustainability pressures in Tunisian garment factories.","best_for":"A Tunisian textile consultancy or factory workshop on lean production and waste.","not_for":"European buyer reach, English delivery or paid sponsorship with proven commercial audience.","takeaways":["Line imbalance has named causes: outdated standard minute values, limited operator polyvalence and poor flow.","Fabric waste is a strategic cost, not a normal defect; loss reaches 8 to 20 percent.","Digitalisation is a tool for a specific problem, not a strategy in itself."],"check_first":"Ask for examples of factory engagements and evidence of workshop delivery or consulting clients.","main_ideas":["Tunisia can no longer compete on cost; its factories must compete on how well they are organised","Line imbalance is an organisational failure with named causes, not a staffing problem","Fabric waste is a strategic cost to measure, not a normal production defect","European market access now depends on proof; Tunisia's proximity and solar potential could make it a sustainable textile hub","Digitalisation is a tool for a specific problem, not a strategy in itself"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-07-01","similar":[{"id":"c-dric-bidet","url":"https://b2binfluencer.marketing/creators/c-dric-bidet/"},{"id":"soufya-gana","url":"https://b2binfluencer.marketing/creators/soufya-gana/"},{"id":"charles-m","url":"https://b2binfluencer.marketing/creators/charles-m/"}],"engagement":null},{"id":"david-heinemeier-hansson","name":"David Heinemeier Hansson","url":"https://b2binfluencer.marketing/creators/david-heinemeier-hansson/","markdown_url":"https://b2binfluencer.marketing/creators/david-heinemeier-hansson.md","descriptor":"David Heinemeier Hansson is a software developer and entrepreneur who writes about Ruby on Rails, Shopify, and open-source projects including Omarchy. Hansson argues for building useful software with small teams and without relying on outside investors.","linkedin_followers":156539,"linkedin_url":"https://www.linkedin.com/in/david-heinemeier-hansson-374b18221","youtube_url":"https://www.youtube.com/channel/UCUkM9uMpWatT7gVWShgtKFw","photo_url":"https://b2binfluencer.marketing/assets/avatars/david-heinemeier-hansson.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for a developer-community keynote on bootstrapped open-source sustainability, small teams, Rails, Shopify, and Omarchy.","best_for":"A B2B software infrastructure company wanting a developer-community keynote on bootstrapped open-source sustainability.","not_for":"A developer-tool or consumer brand seeking paid promotional reach with rate card, impressions, demographics, exclusivity.","takeaways":["Small teams funded by customers can beat the venture-capital race.","Shopify underwrites Rails and Ruby through production load, core contributions, and YJIT.","Omarchy has roughly 50,000 weekly ISO downloads, 30,000 Discord members, over 300 contributors."],"check_first":"Confirm whether paid placements, sponsorships, rate card, audience demographics, and job function data are available.","main_ideas":["Small teams funded by customers can beat the venture-capital race","Constraints, not budgets, produce good work","A commercial company can be the right long-term steward of an open-source ecosystem","Open-source work needs durable funding and governance, not just enthusiasm","Desktop Linux and design quality are worth taking seriously again"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","Omacom Foundation"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"nathan-hirsch","name":"Nathan Hirsch","url":"https://b2binfluencer.marketing/creators/nathan-hirsch/","markdown_url":"https://b2binfluencer.marketing/creators/nathan-hirsch.md","descriptor":"Nathan Hirsch is an entrepreneur who co-owns a portfolio of businesses in bookkeeping, finance, and marketing. They share practical lessons on growing companies, building lead-generation systems, and using technology to help teams do more without adding headcount.","linkedin_followers":96059,"linkedin_url":"https://www.linkedin.com/in/nathanhirsch","youtube_url":"https://www.youtube.com/channel/UCSFkqsHfbq-y1Y56NP50XgA","photo_url":"https://b2binfluencer.marketing/assets/avatars/nathan-hirsch.webp","topics":["artificial-intelligence","startup"],"audiences":["founders"],"verdict":"Useful for B2B services operators seeking practical systems for portfolio growth, lead generation, and finance routines.","best_for":"A B2B services company with multiple offers wanting new revenue from existing clients.","not_for":"A consumer brand seeking lifestyle influencer content and verified consumer reach for first-time purchases.","takeaways":["They paid themselves $30k a year in their first business and built monthly finance routines.","They watch for client needs one business can refer to another, with human approval.","They hire lead-generation operators by testing a repeatable system with proof across multiple companies."],"check_first":"Confirm followers are B2B buyers and get independent measurement of performance claims.","main_ideas":["Specialized AI agents are where the money is, not general-purpose ones","The revenue between your offers is the job nobody owns","Hire a repeatable system with proof, not a channel résumé","Pay yourself, and run the business on cash in the bank rather than expected revenue","Automate the repetitive work, but keep the people"],"partnership_formats":["Partner-labeled operational case study","AI employee or specialist agent partnership","Guarantee or trial mention"],"partnership_url":null,"brands":["Hirsch Gillivan","EcomBalance","EcomBalance Tax","CFO Expertise","TrioSEO","Interlace Digital","HG Media","AccountsBalance","Nas.com","Deel"],"posts_cited":11,"latest_post":"2026-10-03","similar":[{"id":"emily-jachimiak","url":"https://b2binfluencer.marketing/creators/emily-jachimiak/"},{"id":"kerrie-batchelder","url":"https://b2binfluencer.marketing/creators/kerrie-batchelder/"},{"id":"alan-oakes","url":"https://b2binfluencer.marketing/creators/alan-oakes/"}],"engagement":null},{"id":"christine-dart","name":"Christine Dart","url":"https://b2binfluencer.marketing/creators/christine-dart/","markdown_url":"https://b2binfluencer.marketing/creators/christine-dart.md","descriptor":"Christine Dart writes about how B2B SaaS companies can use AI to improve business economics, including AI investment priorities, software pricing, customer adoption, and retention.","linkedin_followers":2219,"linkedin_url":"https://www.linkedin.com/in/christinebdart","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christine-dart.webp","topics":["artificial-intelligence","ai-agents","customer-retention","b2b-saas"],"audiences":[],"verdict":"They are most useful for B2B SaaS AI pricing, investment, adoption, and retention economics.","best_for":"A B2B SaaS company reworking AI feature pricing, usage billing, or customer retention economics.","not_for":"They are not for consumer mass-reach awareness, entertainment tie-ins, or follower-threshold campaigns.","takeaways":["Aim AI budgets at one company-level economic problem, not across departments.","The pricing question is who pays for usage variability, not which model replaces per-seat.","Rising usage can mean more value or just a faster-running meter."],"check_first":"Ask for recent platform results and audience survey covering employer, occupation, and seniority.","main_ideas":["Aim AI budgets at one company-level economic problem, not spread them across departments","The real pricing question is who pays for usage variability, not which model replaces per-seat","A rising usage curve is a question to investigate, not automatically good news","Adoption and retention are the economics that decide whether a signed contract survives","A fandom-facing register sits alongside the business analysis"],"partnership_formats":[],"partnership_url":null,"brands":["Futurum","Headspace"],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"karen-romine","name":"Karen Romine","url":"https://b2binfluencer.marketing/creators/karen-romine/","markdown_url":"https://b2binfluencer.marketing/creators/karen-romine.md","descriptor":"Karen Romine writes business-history stories that draw strategic lessons for founders. The LinkedIn posts connect cases such as FedEx, Motown, IKEA and Sony to decisions about building companies.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/iamkarenromine","youtube_url":"https://www.youtube.com/channel/UCnHEHhkfxtqR0EZfe3PDdhA","photo_url":null,"topics":["startup"],"audiences":["founders"],"verdict":"Karen Romine is most useful for turning business-history cases into strategic lessons for founders.","best_for":"A B2B media company commissioning a recurring column on founder decision-making.","not_for":"High-volume short posts, product demos, or short-form video campaigns.","takeaways":["FedEx: 14 jets carried 186 packages; dedicated overnight network could become a moat at scale.","Motown: writers, house band, artist training, and quality-control meeting made a process for hits.","Sony: Akio Morita refused a 100,000-radio order to keep the Sony name."],"check_first":"Confirm audience results, professional composition, and review full Before the Proof issues.","main_ideas":["Industry consensus can mistake today’s limits for permanent ones","Look for the asset that matters most—and what a deal asks you to give up","Build a process for what others call luck or instinct","When gatekeepers block the usual route, build another one"],"partnership_formats":[],"partnership_url":null,"brands":["Before the Proof"],"posts_cited":14,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"martin-lostak","name":"Martin Lostak","url":"https://b2binfluencer.marketing/creators/martin-lostak/","markdown_url":"https://b2binfluencer.marketing/creators/martin-lostak.md","descriptor":"Martin Lostak works with direct-to-consumer brands on ad creative strategy and pricing. The posts describe researching customer needs, choosing distinct ad angles to test, and finding pricing changes that can improve margins.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/martin-lostak","youtube_url":"https://www.youtube.com/channel/UCEFjVgZzOCm6ZZ8Hd8Rjz5A","photo_url":null,"topics":["ecommerce","product-management","creative-strategy","pricing-strategy"],"audiences":["dtc-brands","product-managers"],"verdict":"Martin Lostak is most useful for DTC ad angle research and margin-focused pricing tests.","best_for":"DTC brands seeking better Meta ad creative and a pricing test to lift contribution margin.","not_for":"Brands buying sponsored media placement or paid appearance with reach guarantees.","takeaways":["Most DTC brands test packaging, not angles, around one unchanged message.","Rank 30 to 50 angles by frequency, emotional intensity, specificity, white space, feasibility.","Test $39 against $44; $5 on 1,000 monthly units adds $60,000 yearly margin."],"check_first":"Confirm self-reported results and whether any client outcomes or references exist.","main_ideas":["Most DTC brands test packaging, not angles","Rank angles from research before production spend","Price is a margin lever, not a copy-the-competitor decision","The commodity trap: be hard to copy, not just better","Direction only matters if something ships"],"partnership_formats":[],"partnership_url":null,"brands":["Tony Robbins"],"posts_cited":13,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"saidul-islam-sakib","name":"Saidul Islam Sakib","url":"https://b2binfluencer.marketing/creators/saidul-islam-sakib/","markdown_url":"https://b2binfluencer.marketing/creators/saidul-islam-sakib.md","descriptor":"Saidul Islam Sakib works on SEO fulfillment for agencies, including white-label delivery. The posts focus on helping agency owners manage client work, improve delivery systems, and grow without taking on every execution task themselves.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/saidulislamsakib","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/saidul-islam-sakib.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility","client-acquisition"],"audiences":["agency-owners"],"verdict":"Most useful for helping SEO agency owners fix delivery systems and delegate white-label fulfillment.","best_for":"This fits white-label SEO fulfillment providers co-marketing with SEO agency owners.","not_for":"This does not fit consumer or software brands targeting ecommerce store owners or in-house ecommerce managers at scale.","takeaways":["Most SEO agencies do not have a lead problem; they have a delivery problem.","Judge SEO by what changes, not by how much gets reported.","A white-label partner should protect the agency's client relationship."],"check_first":"Verify service and experience claims and request recent audience analytics or survey.","main_ideas":["Fix delivery before chasing more leads","Judge SEO by what changes, not by how much gets reported","Start client relationships with a useful technical question","A white-label partner should protect the agency’s client relationship","Add new search tactics without neglecting channels already working"],"partnership_formats":["White-label SEO fulfillment under your brand","Dedicated team for an existing client book","Local SEO and AI-search visibility delivery","Ecommerce SEO fundamentals execution"],"partnership_url":null,"brands":["CrazyGraph"],"posts_cited":16,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"manni-sidhu","name":"Manni Sidhu","url":"https://b2binfluencer.marketing/creators/manni-sidhu/","markdown_url":"https://b2binfluencer.marketing/creators/manni-sidhu.md","descriptor":"Manni Sidhu is an entrepreneur working across hospitality and technology. Sidhu is building Modoru, an RFID-powered inventory system designed to help catering businesses track equipment and other reusable items as they move between locations and events.","linkedin_followers":10506,"linkedin_url":"https://www.linkedin.com/in/mannisidhu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/manni-sidhu.webp","topics":["startup","inventory-management"],"audiences":[],"verdict":"Most useful for explaining catering inventory problems and testing RFID tracking claims with operators.","best_for":"Expert-led B2B campaigns about catering operations, hospitality technology, or inventory adoption.","not_for":"Consumer sponsorships needing measured reach, demographics, or rate cards, and competing RFID products.","takeaways":["Catering inventory stayed manual because tools were built for restaurants, not caterers.","Operators buy outcomes, not inventory systems.","Modoru scans 200 stacked plates in 15 seconds, scaling to about 2,000 in five minutes."],"check_first":"Confirm pilot data, audience breakdown, and what the three-minute video contains.","main_ideas":["Catering inventory stayed manual because the tools were built for restaurants, not caterers","Operators buy outcomes, not inventory systems","Test the product on the toughest high-volume case, then publish the measured result","Sustainability works as a commercial lever when tied to reusable assets","The operating system, not the scanner, turns inventory into intelligence"],"partnership_formats":[],"partnership_url":null,"brands":["Modoru","Nando's","Dish Food & Social"],"posts_cited":12,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"peter-tull","name":"Peter Tull","url":"https://b2binfluencer.marketing/creators/peter-tull/","markdown_url":"https://b2binfluencer.marketing/creators/peter-tull.md","descriptor":"Peter Tull is an independent procurement and supply-chain consultant who works on sustainable procurement, sustainability reporting, supplier value chains, and procurement leadership. His posts describe advisory and training work, as well as interim procurement leadership.","linkedin_followers":1339,"linkedin_url":"https://www.linkedin.com/in/petertull72","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-tull.webp","topics":["leadership","supply-chain"],"audiences":["procurement-leaders"],"verdict":"Practical sustainable procurement and CSRD/CSDDD advice for training, advisory and interim leadership work.","best_for":"A procurement training company or Nordic workshop on CSRD, CSDDD and value-chain expertise.","not_for":"Sponsored content, affiliate arrangements, brand ambassadorships, or deals requiring reach and engagement commitments.","takeaways":["Procurement should collect value-chain data CSRD requires, not wait to be asked.","Do not rank social risks like forced labour by supplier spend.","Failure points are governance, stakeholder analysis and data flow, not the form."],"check_first":"Confirm available work models, rates, audience analytics and sponsorship policy before contacting them.","main_ideas":["Procurement should collect the value-chain data CSRD reporting requires, not wait to be asked","Don't rank social risks like forced labour by how much money is spent with a supplier","The recurring failure points are governance, stakeholder analysis and data flow—not the reporting form itself","Turn sustainability requirements into a staged 3, 6 and 12-month action plan","Training is delivered with partners, with language and audience chosen deliberately"],"partnership_formats":["Sustainable procurement and CSRD training session","Advisory subscription for a procurement or sustainability director","ESG and sustainable procurement gap analysis","Interim procurement and supply chain leadership"],"partnership_url":null,"brands":["Tull Advisory & Consulting","Embedded Skills","John Sorber"],"posts_cited":13,"latest_post":"2026-04-09","similar":[],"engagement":null},{"id":"sebastian-fuentes","name":"Sebastian Fuentes","url":"https://b2binfluencer.marketing/creators/sebastian-fuentes/","markdown_url":"https://b2binfluencer.marketing/creators/sebastian-fuentes.md","descriptor":"Sebastian Fuentes works on growth marketing for direct-to-consumer brands, with a focus on creative testing systems and email strategy. They also share training and advice for DTC business owners.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sebfuentes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sebastian-fuentes.webp","topics":["artificial-intelligence","ecommerce","email-marketing"],"audiences":["agency-owners"],"verdict":"Most useful for DTC growth marketing advice on creative testing systems, email strategy, and operator training.","best_for":"A DTC growth agency improving creative testing velocity and email retention.","not_for":"Consumer wellness brands seeking on-camera short-form video sponsorships and lifestyle reach.","takeaways":["Creative bottleneck is volume and hit rate, not media buying.","Creative production uses AI for speed and humans for judgment.","Email should be judged on deliverability, churn, and lifetime value, not attribution."],"check_first":"Ask for case-study results, linked training content, and audience breakdown.","main_ideas":["The bottleneck is creative volume and hit rate, not media buying","Creative production runs as an assembly line, with AI for speed and humans for judgment","Email should be judged on deliverability, churn and lifetime value, not attribution numbers","Build the audience by showing up before anyone does","Seasonal promotions are a whole-business plan, not just an ad plan"],"partnership_formats":[],"partnership_url":null,"brands":["The DTC Vault","Motion","Foreplay"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"natalie-benamou","name":"Natalie Benamou","url":"https://b2binfluencer.marketing/creators/natalie-benamou/","markdown_url":"https://b2binfluencer.marketing/creators/natalie-benamou.md","descriptor":"Natalie Benamou hosts conversations about AI, leadership, cybersecurity and business change, including the Women Leaders on the Move podcast and NEXT2LEAD AI programming for women leaders.","linkedin_followers":6846,"linkedin_url":"https://www.linkedin.com/in/nataliebenamou","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/natalie-benamou.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-adoption"],"audiences":[],"verdict":"Most useful for accessible discussions linking AI, security, trust, and leadership to practical business and buyer questions.","best_for":"A B2B AI consulting firm seeking thought leadership with decision-makers on AI adoption and trust.","not_for":"Paid product endorsements, guaranteed pipeline, exclusive rights, or mass consumer campaigns.","takeaways":["A fitness company missing from search results becomes a lesson about AI-era visibility.","An AI-generated replacement for a real person prompts consent and brand trust questions.","AI security advice includes specific steps on devices, contracts, and data settings."],"check_first":"Confirm sponsorship terms, audience data, and recent results on comparable AI content.","main_ideas":["Trust, not capability, decides whether an AI decision works","Start with the problem, not the tool","AI security comes down to ordinary business habits","Buyers evaluate vendors with AI platforms before the first meeting","A brand can be invisible in AI-mediated search"],"partnership_formats":[],"partnership_url":null,"brands":["HerCsuite®","Hunter Street Press","Brave Women at Work","Consciously Unbiased"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sarah-burnett","name":"Sarah Burnett","url":"https://b2binfluencer.marketing/creators/sarah-burnett/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-burnett.md","descriptor":"Sarah Burnett is a freelance creative strategist who helps direct-to-consumer brands plan paid social ads. Burnett's posts describe using customer research, performance data and competitor research to shape creative, and testing varied ideas with room for creative judgment.","linkedin_followers":6087,"linkedin_url":"https://www.linkedin.com/in/sarah-burnett-capm-31a72a131","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","brand-positioning"],"audiences":["dtc-brands"],"verdict":"Useful for part-time paid social creative strategy for DTC brands with customer and ad data.","best_for":"DTC brands wanting part-time creative strategy with ad data and customer reviews.","not_for":"Brands needing many finished ads fast without data, reviews, or creative freedom.","takeaways":["Young DTC brands copying Apple or Nike may look generic and invisible.","Creative should start from customer language, ad performance data, and competitor research.","A rotating set of freelance strategists can provide creative variety for a brand."],"check_first":"Confirm rates, deliverables, usage rights, and supporting case-study data.","main_ideas":["Young DTC brands get invisible when they copy Apple or Nike","Creative should start from customer language and ad data, not from a hook","A rotating set of freelance strategists beats one full-time hire for creative variety","Senior creative strategists left full-time roles over conditions, not commitment","The hard parts of agency work are the training; explaining creative to non-specialists is the skill"],"partnership_formats":["Freelance retainer, project or one-off review","Part-time creative strategy, ad copywriting and creative project management","Embedded freelance strategist within a small roster"],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-09-07","similar":[],"engagement":null},{"id":"daksh-jain","name":"Daksh Jain","url":"https://b2binfluencer.marketing/creators/daksh-jain/","markdown_url":"https://b2binfluencer.marketing/creators/daksh-jain.md","descriptor":"Daksh Jain shares practical advice on SEO, AI-assisted content marketing, and improving how brands appear in search and AI-generated answers.","linkedin_followers":5164,"linkedin_url":"https://www.linkedin.com/in/daksh-jain-267234225","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daksh-jain.webp","topics":["artificial-intelligence","content-marketing","seo","answer-engine-optimization","generative-engine-optimization"],"audiences":[],"verdict":"Daksh Jain is most useful for practical SEO and AI-search content advice, prompts, checklists, and free Google tools.","best_for":"A B2B SaaS brand wanting organic and AI-search visibility through a staged content engagement.","not_for":"A consumer brand buying a paid creator campaign with sponsored video, reach targets, and rate card.","takeaways":["AI search visibility breaks into four layers, each with a different failure point.","Build for humans first, then optimize for search and AI.","Master free Google tools before paying for an SEO stack."],"check_first":"Check whether sponsorships are available and ask for recent results and audience demographics.","main_ideas":["AI search visibility breaks into four layers, each with a different failure point","Build for humans first, then optimize for search and AI","Master free Google tools before paying for an SEO stack","Prompt sets are working assets, published in full for others to run","Change one process at a time; don't overhaul everything"],"partnership_formats":[],"partnership_url":null,"brands":["DTC Wealth"],"posts_cited":11,"latest_post":"2026-09-20","similar":[],"engagement":null},{"id":"heather-hoover-salomon","name":"Heather Hoover-Salomon","url":"https://b2binfluencer.marketing/creators/heather-hoover-salomon/","markdown_url":"https://b2binfluencer.marketing/creators/heather-hoover-salomon.md","descriptor":"Heather Hoover-Salomon advises e-commerce, marketplace, transportation and logistics, and B2B technology businesses on operations and growth. Hoover-Salomon says they have been doing advisory and fractional COO work and are opening a few additional spots for 2026.","linkedin_followers":2440,"linkedin_url":"https://www.linkedin.com/in/heatherhoover","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/heather-hoover-salomon.webp","topics":["supply-chain","supply-chain-resilience"],"audiences":[],"verdict":"Most useful for advisory and fractional COO work on freight, logistics, and supply chain operations.","best_for":"Logistics technology or supply chain company seeking fractional COO help with freight operations strategy.","not_for":"Paid sponsored content campaigns with rates, multi-channel distribution, and reach or engagement targets.","takeaways":["Carrier trust can improve capacity through flexible windows, accurate load information, and less detention.","Proposed tariffs on Chinese e-commerce imports may affect parcel volumes, customs, and sourcing.","Zero-emission trucks face charging gaps, range limits, and battery-mining questions."],"check_first":"Confirm whether they offer sponsorship terms, audience analytics, and recent engagement.","main_ideas":["Carriers reward shippers who make their work easier, not just those who pay the most","Treat policy and weather shocks as planning problems with concrete operating answers","Weigh new equipment against total economics and real constraints, including those that slow adoption","Advisory work is positioned around untangling operational complexity and speeding up decisions"],"partnership_formats":[],"partnership_url":null,"brands":["uShip"],"posts_cited":12,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"steven-wolfe-pereira","name":"Steven Wolfe Pereira","url":"https://b2binfluencer.marketing/creators/steven-wolfe-pereira/","markdown_url":"https://b2binfluencer.marketing/creators/steven-wolfe-pereira.md","descriptor":"Steven Wolfe Pereira writes about how companies can govern AI agents, including setting limits on what they can do, independently evaluating their systems, and managing security risks.","linkedin_followers":68359,"linkedin_url":"https://www.linkedin.com/in/wolfepereira","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steven-wolfe-pereira.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","agentic-ai","ai-security","enterprise-ai","physical-ai","robotics"],"audiences":[],"verdict":"Most useful for executive keynotes and workshops on AI agent authority, independent evaluation and governance evidence.","best_for":"A governance, risk and controls software company planning an executive summit for boards and risk officers.","not_for":"AI developer-tools paid social partnerships needing demos, coding streams or 48-hour turnaround.","takeaways":["Trace an invoice from receipt through approval and payment to find agent authority limits.","Outside review is not independent if evaluators lack access, editorial control or board route.","Model releases should be read through data access, risk limits and proof of operation."],"check_first":"Confirm audience composition, likely reach, and how Alpha affiliations are disclosed.","main_ideas":["Knowing your preferences is not permission to act for you","An evaluation the company can filter or block is not independent","Governance by evidence, built into the operating architecture","The AI buying question has moved from best model to governed model","Cybersecurity is becoming a contest between populations of machines"],"partnership_formats":[],"partnership_url":null,"brands":["Alpha Governance PBC","AI Evaluator Forum"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"john-trenchard","name":"John Trenchard","url":"https://b2binfluencer.marketing/creators/john-trenchard/","markdown_url":"https://b2binfluencer.marketing/creators/john-trenchard.md","descriptor":"John Trenchard shares updates on DP World programmes to cut emissions from container freight, including electric-truck trials and carbon-insetting certificates for supply-chain emissions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/johntrenchard","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-trenchard.webp","topics":["supply-chain","scope-3-emissions"],"audiences":[],"verdict":"John Trenchard is useful for explaining DP World freight decarbonisation programmes, electric truck trials and carbon insetting certificates.","best_for":"Campaigns for freight or supply-chain buyers cutting Scope 3 emissions from container movements via DP World UK ports.","not_for":"A consumer brand seeking lifestyle short-form video for a broad shopping audience.","takeaways":["EVITA offers hauliers a 12-week electric HGV trial with driver training, charging access and operational support.","Carbon Inset Programme certificates are based on port electrification, renewable energy and biofuels, with independent validation.","HVO may reduce lifecycle emissions depending on production pathway, but it is not zero-emissions."],"check_first":"Confirm audience data, paid placements and sponsorship terms before planning a creator partnership.","main_ideas":["Cut emissions directly first; treat carbon insetting as a complement","An inset claim is only as good as its accounting","Adoption comes from removing cost and risk for hauliers","Be precise about what a fuel does and does not deliver","Decarbonising road freight is a group effort"],"partnership_formats":["Low Carbon Truck Programme — HVO phase","EVITA electric HGV trial (Low Carbon Truck Programme phase two)","Carbon Inset Programme and Container Terminal Inset Certificates (CTICs)","Modal Shift Programme"],"partnership_url":null,"brands":["DP World","University of Cambridge","Certas Energy","The Carbon Literacy Project","Goldstar Transport Ltd","POCHELIEV TRANSPORT SERVICES LTD"],"posts_cited":13,"latest_post":"2026-08-07","similar":[],"engagement":null},{"id":"daniel-palacio","name":"Daniel Palacio","url":"https://b2binfluencer.marketing/creators/daniel-palacio/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-palacio.md","descriptor":"Daniel Palacio builds AI-powered products for music, Catholic faith and learning, and ecommerce. Projects include MixingMusic.ai, CatolicosGPT, GuitarraIA, and AI Seller Plus.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/daniel-palacio","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-palacio.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Daniel Palacio is most useful for showing hands-on examples of turning AI tools into product experiences.","best_for":"AI product or seller tooling campaigns needing a practitioner to show a real workflow.","not_for":"Consumer paid sponsorship campaigns needing fixed deliverables, audience targeting, and signed performance benchmarks.","takeaways":["AI matters most when it becomes a product, not a faster version of an existing task","Ecommerce is moving from browsing to conversation","The fix for a broken routine is consolidation, not more features"],"check_first":"Confirm deliverables, rates, exclusivity, disclosure, usage rights, and recent audience data.","main_ideas":["AI matters most when it becomes a product, not a faster version of an existing task","Ecommerce is moving from browsing to conversation","Choose the vertical from a personal obsession, not a market report","The fix for a broken routine is consolidation, not more features","Point the AI at a trusted source base and give it a defined retrieval job"],"partnership_formats":[],"partnership_url":null,"brands":["MixingMusic.ai","CatolicosGPT","GuitarraIA","La Tienda de Comics","AI Seller Plus","Anthropic","OpenAI","Spotify","YouTube"],"posts_cited":15,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"keyan-bazargan","name":"Keyan Bazargan","url":"https://b2binfluencer.marketing/creators/keyan-bazargan/","markdown_url":"https://b2binfluencer.marketing/creators/keyan-bazargan.md","descriptor":"Keyan Bazargan advises e-commerce brands on parcel shipping and fulfillment, including carrier selection, shipping costs, and delivery data.","linkedin_followers":2289,"linkedin_url":"https://www.linkedin.com/in/keyan-bazargan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keyan-bazargan.webp","topics":["artificial-intelligence","ecommerce","supply-chain","ecommerce-fulfillment"],"audiences":["ecommerce-brands"],"verdict":"Keyan Bazargan is useful for ecommerce brands weighing parcel shipping, carrier, and 3PL decisions.","best_for":"A DTC ecommerce brand with material parcel spend and an open carrier or 3PL decision.","not_for":"Brands seeking paid media, sponsored content, or guaranteed savings without sharing data.","takeaways":["Brands manage shipping cost on a reduced copy of their own data.","The last-mile market is fragmented, so brands should run an RFP instead of defaulting.","Where a 3PL sits on the map is a cost decision, not a preference."],"check_first":"Ask for recent audience data, impressions, engagement rates, and follower demographics.","main_ideas":["Brands manage shipping cost on a reduced copy of their own data","The last-mile market is fragmented, so brands should run an RFP instead of defaulting","Where a 3PL sits on the map is a cost decision, not a preference","Delay in a carrier RFP has a measurable daily price","An honest fulfillment evaluation can end in no change"],"partnership_formats":["Parcel and fulfillment cost audit","Carrier RFP and negotiation support","3PL selection and renewal evaluation"],"partnership_url":null,"brands":["Iron Margin","Shopify"],"posts_cited":20,"latest_post":"2026-10-05","similar":[{"id":"anthony-robinson","url":"https://b2binfluencer.marketing/creators/anthony-robinson/"},{"id":"divey-gulati","url":"https://b2binfluencer.marketing/creators/divey-gulati/"},{"id":"joe-amalfitano","url":"https://b2binfluencer.marketing/creators/joe-amalfitano/"}],"engagement":null},{"id":"dazza-greenwood","name":"Dazza Greenwood","url":"https://b2binfluencer.marketing/creators/dazza-greenwood/","markdown_url":"https://b2binfluencer.marketing/creators/dazza-greenwood.md","descriptor":"Dazza Greenwood works on legal technology and computational law, including how organizations evaluate AI systems and govern their use in professional work. Their work includes consulting, research, teaching, writing, and community events.","linkedin_followers":15491,"linkedin_url":"https://www.linkedin.com/in/dazzagreenwood","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dazza-greenwood.webp","topics":["artificial-intelligence","ai-governance"],"audiences":[],"verdict":"Most useful for advising legal and professional services firms on internal AI evaluation and governance programs.","best_for":"Established legal software or professional services firms needing evaluation, governance, and practitioner sessions.","not_for":"Paid social endorsement campaigns promoting AI products with benchmark superiority claims or reach targets.","takeaways":["Generic benchmarks miss an organization's edge cases, terminology, and own standards.","An audit of 88 commercial AI products found roughly 40 percent with instructions against users.","Professionals stay accountable when vendor system prompts are hidden and control instructions."],"check_first":"Confirm audience includes employer type, job function, and seniority data, not only follower count.","main_ideas":["Generic AI benchmarks can't tell you whether a tool works in your organization","Professionals remain accountable when vendor instructions are hidden","Learn to use legal AI agents within explicit authority boundaries","Practitioner community and informal prompt-sharing are part of the method"],"partnership_formats":["Applied AI evaluation and advisory consulting","Workshops, talks, and community sessions"],"partnership_url":null,"brands":["MIT","CIVICS.Com","Stanford CodeX","Stanford HAI Digital Economy Lab","Descrybe","Lake Merritt","AISPA","Bay Area Legal Hackers","Relativity Fest","Harvey"],"posts_cited":13,"latest_post":"2026-08-11","similar":[{"id":"misty-murray","url":"https://b2binfluencer.marketing/creators/misty-murray/"},{"id":"tom-mcmakin","url":"https://b2binfluencer.marketing/creators/tom-mcmakin/"},{"id":"shakiva-pierre","url":"https://b2binfluencer.marketing/creators/shakiva-pierre/"}],"engagement":null},{"id":"ibrahim-taguri","name":"Ibrahim Taguri","url":"https://b2binfluencer.marketing/creators/ibrahim-taguri/","markdown_url":"https://b2binfluencer.marketing/creators/ibrahim-taguri.md","descriptor":"Ibrahim Taguri works on evidence integrity and review governance through British Black Light. Their posts describe examining records, communications, reviews, and timelines so organisations can assess what is reliable before making decisions.","linkedin_followers":1744,"linkedin_url":"https://www.linkedin.com/in/ibrahimtaguri","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ibrahim-taguri.webp","topics":[],"audiences":[],"verdict":"Ibrahim Taguri is most useful for board-level credibility on evidence integrity, review governance, and assessing whether records and reviews are reliable.","best_for":"A governance or risk advisory firm seeking a co-authored board briefing or podcast appearance on evidence integrity.","not_for":"A review-management or reputation-automation vendor seeking volume reach and sign-ups among mid-market ecommerce or CX managers.","takeaways":["A star rating is an output, not an account of how it was produced.","Separate facts, claims, assumptions, interpretations and gaps before acting, rather than distrusting everything.","Epistemic security is pitched as the next boardroom category after cybersecurity."],"check_first":"Confirm audience analytics, available formats, and how to evidence EOS LUX claims.","main_ideas":["A star rating is an output, not an account of how it was produced","The gap between group reputation and local review practice","Epistemic security, pitched as the next boardroom category after cybersecurity","Separate facts, claims, assumptions, interpretations and gaps — don't just distrust everything"],"partnership_formats":[],"partnership_url":null,"brands":["British Black Light"],"posts_cited":13,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"jade-van-pelt","name":"Jade van Pelt","url":"https://b2binfluencer.marketing/creators/jade-van-pelt/","markdown_url":"https://b2binfluencer.marketing/creators/jade-van-pelt.md","descriptor":"Jade van Pelt is a marketing strategist focused on helping direct-to-consumer brands improve organic and paid content. Their posts explain how to build brand awareness, make founder-led content more distinctive, and adapt creative to the different goals of ads and organic channels.","linkedin_followers":7184,"linkedin_url":"https://www.linkedin.com/in/jadevanpelt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jade-van-pelt.webp","topics":["ecommerce","paid-ads","startup","content-marketing","paid-social-advertising"],"audiences":["dtc-brands","founders"],"verdict":"Useful for DTC brands needing a creative strategy reset across organic and paid content.","best_for":"A DTC wellness brand with paid spend and a catalogue-like feed.","not_for":"A consumer app wanting a creator sponsorship with fixed installs and CPM.","takeaways":["Paid ads interrupt; organic content connects.","Sell the transformation, not the bottle.","Run creator ads in two layers: whitelisting plus raw footage."],"check_first":"Ask for detailed case studies or independently verified performance claims.","main_ideas":["Paid ads interrupt; organic content connects","Awareness is missing from DTC ad accounts because it does not attribute","Sell the transformation, not the bottle","A revenue stream is not yet a brand","Run creator ads in two layers: whitelisting plus raw footage"],"partnership_formats":["Short-form content production for small teams"],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-09-13","similar":[{"id":"sava-vacic","url":"https://b2binfluencer.marketing/creators/sava-vacic/"},{"id":"betsy-lemaire","url":"https://b2binfluencer.marketing/creators/betsy-lemaire/"},{"id":"will-shonn","url":"https://b2binfluencer.marketing/creators/will-shonn/"}],"engagement":null},{"id":"grace-lee-ostiguy","name":"Grace Lee Ostiguy","url":"https://b2binfluencer.marketing/creators/grace-lee-ostiguy/","markdown_url":"https://b2binfluencer.marketing/creators/grace-lee-ostiguy.md","descriptor":"Grace Lee Ostiguy provides virtual bookkeeping support to small businesses, including bookkeeping clean-up, ongoing transaction categorization and reconciliations, financial reporting, and help understanding cash flow and profitability.","linkedin_followers":330,"linkedin_url":"https://www.linkedin.com/in/grace-ostiguy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/grace-lee-ostiguy.webp","topics":[],"audiences":["small-business-owners","service-business-owners"],"verdict":"Grace Lee Ostiguy is most useful for plain-language small-business bookkeeping guidance and practical examples.","best_for":"A small-business accounting, receipt-capture, or business-banking campaign for United States service-business owners who handle their own books.","not_for":"A broad consumer-fintech awareness campaign needing large measured national audience and documented sponsorship product.","takeaways":["Mixing personal and business funds costs deductions and invites audit scrutiny.","Catching up, staying current, and interpreting the numbers are three different jobs.","Manual tracking without real-time visibility causes financial surprises, not poor management."],"check_first":"Ask for audience and engagement data and confirm the sponsored-content offer before booking.","main_ideas":["Financial surprises stem from manual tracking without real-time visibility, not poor management","Mixing personal and business funds costs deductions and invites audit scrutiny","Catching up, staying current, and interpreting the numbers are three different jobs","Overlooked write-offs are ordinary expenses that quietly add up","The real cost of DIY bookkeeping is hours the owner never gets back"],"partnership_formats":[],"partnership_url":null,"brands":["Gloing Profit","QuickBooks"],"posts_cited":14,"latest_post":"2026-09-29","similar":[{"id":"daniel-kaufman","url":"https://b2binfluencer.marketing/creators/daniel-kaufman/"},{"id":"alan-oakes","url":"https://b2binfluencer.marketing/creators/alan-oakes/"}],"engagement":null},{"id":"sheri-mills","name":"Sheri Mills","url":"https://b2binfluencer.marketing/creators/sheri-mills/","markdown_url":"https://b2binfluencer.marketing/creators/sheri-mills.md","descriptor":"Sheri Mills works in enterprise sales and business development, with a focus on understanding customer needs, building trusted business relationships, and helping organizations make complex technology decisions. Mills's posts discuss enterprise technology, healthcare, government, cybersecurity, and client relationships; they also say they are seeking their next professional opportunity.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sherigmills","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sheri-mills.webp","topics":["sales","content-marketing","sales-enablement","personal-branding","enterprise-sales"],"audiences":[],"verdict":"Sheri Mills is most useful for enterprise sales advice on discovery and trust building.","best_for":"B2B SaaS brands seeking a strategic enterprise sales advisor for a sales enablement workshop or advisory engagement.","not_for":"Not for consumer fintech apps seeking paid Instagram Reel sponsorship with guaranteed swipe-up rate and 18-34 urban audience.","takeaways":["Ask what changed, who is affected, what happens if nothing changes, and what success looks like.","A network upgrade may really be about supporting expansion; cybersecurity may reflect unacceptable risk.","A relationship grew from one technology need to broader infrastructure and strategy discussions as company expanded."],"check_first":"Confirm audience data, a facilitation sample, client outcomes, and any partnership contact or rate details.","main_ideas":["Define the problem before comparing solutions","Earn trust by understanding the customer beyond the sale","Use technology without losing the human relationship","Be consistent by making your value easier to understand"],"partnership_formats":[],"partnership_url":null,"brands":["evyAI"],"posts_cited":12,"latest_post":"2026-09-20","similar":[],"engagement":null},{"id":"ahikam-kaufman","name":"Ahikam Kaufman","url":"https://b2binfluencer.marketing/creators/ahikam-kaufman/","markdown_url":"https://b2binfluencer.marketing/creators/ahikam-kaufman.md","descriptor":"Ahikam Kaufman writes about using AI to automate finance work while keeping financial controls, audit trails, and governance in place. Kaufman's posts describe Safebooks’ approach to helping finance teams use AI across their existing business systems.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ahikam-kaufman-688310","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance"],"audiences":["finance-leaders"],"verdict":"They are useful for thought leadership on AI governance and financial controls within enterprise finance operations.","best_for":"A fintech company selling finance automation software seeking thought leadership on AI governance.","not_for":"Consumer fintech brands seeking broad reach or light, entertaining personal finance content.","takeaways":["AI should run across the finance stack, not replace it.","Governance and traceability must come before capability.","Measure finance AI by better decisions, not hours saved."],"check_first":"Confirm availability and request evidence of audience roles and seniority before contacting them.","main_ideas":["AI should run across the finance stack, not replace it","Governance and traceability have to come before capability","Judge a vendor by how hard it would be to leave","Measure finance AI by better decisions, not hours saved","Running an agent is a metered cost finance inherits"],"partnership_formats":[],"partnership_url":null,"brands":["Safebooks","Deloitte","Gartner","Gigamon"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"mike-rosenberg","name":"Mike Rosenberg","url":"https://b2binfluencer.marketing/creators/mike-rosenberg/","markdown_url":"https://b2binfluencer.marketing/creators/mike-rosenberg.md","descriptor":"Mike Rosenberg is a LinkedIn ghostwriter and coach for founders. Rosenberg helps people develop a distinctive point of view and build an audience through original posts and thoughtful commenting.","linkedin_followers":15014,"linkedin_url":"https://www.linkedin.com/in/mikerosenbergwriting","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-rosenberg.webp","topics":["artificial-intelligence","personal-branding","linkedin-marketing"],"audiences":[],"verdict":"Mike Rosenberg is most useful for coaching and ghostwriting founder-led LinkedIn posts with a distinctive point of view.","best_for":"A B2B professional services firm wanting named executives to build a CFO-focused LinkedIn presence without chasing vanity metrics.","not_for":"A software company selling an AI writing assistant wanting sponsored, high-volume posts, shared templates, and AI-assisted drafting.","takeaways":["A post should be something only you could have written.","Writing for a narrow senior buyer can look like it is not working.","Commenting is half the job, not an optional extra."],"check_first":"Confirm they have audience data showing CFOs follow or engage, not just follower count.","main_ideas":["A post has to be something only you could have written","Writing for a narrow senior buyer looks like it isn't working","Commenting is half the job, not an optional extra","No AI in the writing, and the effort is the point","AI is a labor story before it is a writing story"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"shahzad-khan","url":"https://b2binfluencer.marketing/creators/shahzad-khan/"},{"id":"megan-hughes","url":"https://b2binfluencer.marketing/creators/megan-hughes/"},{"id":"sara-royf","url":"https://b2binfluencer.marketing/creators/sara-royf/"}],"engagement":null},{"id":"jon-ivanco","name":"Jon Ivanco","url":"https://b2binfluencer.marketing/creators/jon-ivanco/","markdown_url":"https://b2binfluencer.marketing/creators/jon-ivanco.md","descriptor":"Jon Ivanco shares advice on running and growing direct-to-consumer ecommerce businesses, with a focus on customer data, popup strategy, and connecting tools through automation. Jon also says they are returning to brand consulting.","linkedin_followers":10387,"linkedin_url":"https://www.linkedin.com/in/jivanco","youtube_url":"https://www.youtube.com/channel/UCWCs8QSMmdvFhkhqIXMqCBQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/jon-ivanco.webp","topics":["ecommerce","paid-ads"],"audiences":[],"verdict":"Jon Ivanco is most useful for practical DTC ecommerce advice on customer data, popups, and tool automation.","best_for":"A DTC brand wanting signup data and willing to change popup and welcome discount flows.","not_for":"A brand seeking sponsorship, fixed deliverables, large reach, or published rate card.","takeaways":["A popup should collect customer data, not duplicate checkout details.","List quality matters more than opt-in rate.","Tools should be judged as data layers and APIs, not feature lists."],"check_first":"Confirm scope, price, capacity, and whether they have supporting data for performance claims.","main_ideas":["A popup should collect customer data, not duplicate checkout details","List quality matters more than opt-in rate","Many ecommerce promises do not survive basic statistics","Tools should be judged as data layers and APIs, not feature lists","An automation-led operating model for small DTC teams"],"partnership_formats":["Brand consulting engagement","Popup-to-data system built on Formtoro"],"partnership_url":null,"brands":["Formtoro","Shopify","Meta"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"zach-schieffer","url":"https://b2binfluencer.marketing/creators/zach-schieffer/"},{"id":"conor-gallagher","url":"https://b2binfluencer.marketing/creators/conor-gallagher/"},{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"}],"engagement":null},{"id":"rob-wellen","name":"Rob Wellen","url":"https://b2binfluencer.marketing/creators/rob-wellen/","markdown_url":"https://b2binfluencer.marketing/creators/rob-wellen.md","descriptor":"Rob Wellen advises and speaks with business and technology leaders about enterprise AI, including governance, adoption, data strategy, and choosing practical use cases. Wellen's posts describe facilitating discussions with Chicago CIOs and AI leaders and sharing guidance with manufacturing executives.","linkedin_followers":5714,"linkedin_url":"https://www.linkedin.com/in/robwellen","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","ai-adoption","enterprise-ai"],"audiences":[],"verdict":"Useful for grounded enterprise AI governance and adoption discussions with senior business and technology leaders.","best_for":"B2B AI consultancy thought-leadership webinar on enterprise AI governance and adoption.","not_for":"Developer-platform technical co-marketing, live coding workshops or tutorial series for software engineers.","takeaways":["Name an AI owner; vendor contracts need defined protections and expectations.","Start with AI already built into ERP, CRM and other systems you own.","Run AI use cases through the normal project and portfolio process."],"check_first":"Confirm audience data and sponsored session terms before contacting them.","main_ideas":["Start with the AI already built into the systems you own","Build the data and AI architecture for many use cases, not one at a time","Run AI use cases through the normal project and portfolio process","Treat AI governance as an operating discipline, not a policy document","The blockers are organizational, not technical"],"partnership_formats":["Community event sponsorship (Chicago AI Executive Circle and Chicago AI Symposium)","Executive roundtable or speaking session"],"partnership_url":null,"brands":["Harding, Shymanski & Company, P.S.C.","Dominican University","Aprio","OpenAI"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"pete-cordero","name":"Pete Cordero","url":"https://b2binfluencer.marketing/creators/pete-cordero/","markdown_url":"https://b2binfluencer.marketing/creators/pete-cordero.md","descriptor":"Pete Cordero creates cybersecurity leadership education for executives, with a focus on helping leaders question their CISOs about cyber threats, preparedness, and governance. His 2025 program update covers topics including nation-state threats, ransomware, and security frameworks.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/pete-cordero-fbiretired-cpa-cissp","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pete-cordero.webp","topics":["leadership","cybersecurity"],"audiences":[],"verdict":"Pete Cordero is most useful for executive cybersecurity education on threats and CISO governance.","best_for":"A cybersecurity advisory firm wanting executive briefings on nation-state threats and CISO governance.","not_for":"Consumer privacy campaigns or general security awareness for everyday home users.","takeaways":["Cyber risk is a leadership problem, not just a security team problem.","Turn a broad worry into a specific question for the CISO.","A framework counts only if leadership monitors it and funds it."],"check_first":"Ask for session recordings, audience data, fees, booking, and deliverables before contacting them.","main_ideas":["Cyber risk is a leadership problem, not just a security team problem","Turn a broad worry into a specific question for the CISO","A framework counts only if leadership monitors it and funds it","Name the threat actors and tie them to the audience's own systems","Recovery readiness and everyday controls are where executives can act"],"partnership_formats":[],"partnership_url":null,"brands":["Hacking The Cyber Threat"],"posts_cited":17,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"ritoban-mukherjee","name":"Ritoban Mukherjee","url":"https://b2binfluencer.marketing/creators/ritoban-mukherjee/","markdown_url":"https://b2binfluencer.marketing/creators/ritoban-mukherjee.md","descriptor":"Ritoban Mukherjee is a journalist who writes about cybersecurity, AI, and B2B technology. Their work includes practical security explainers and reporting that connects technical issues to business and public-interest questions.","linkedin_followers":1325,"linkedin_url":"https://www.linkedin.com/in/ritobanmukherjee","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ritoban-mukherjee.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Ritoban Mukherjee is most useful for practical cybersecurity explainers, threat reporting, and B2B data journalism.","best_for":"A B2B cybersecurity brand wanting commissioned editorial, trend explanation, and original analysis.","not_for":"A consumer VPN provider wanting sponsored product messaging, conversion copy, and follower reach selection.","takeaways":["Browser fingerprinting post tells readers how to check what their browser leaks.","Fake VPN post names researchers, affected users, and advice for spotting impersonating extensions.","Data-journalism post describes a tool using USASpending.gov data across 100 technology companies."],"check_first":"Confirm the commercial route, editorial process, and whether they offer sponsored placements.","main_ideas":["Security writing should end with something readers can do","Some security problems call for low-tech human protocols, not just newer technology","Trustworthy B2B data is a verification problem, not an abundance problem","AI risk has moved into courts and government workflows","Technology investment priorities deserve skepticism, especially when AI displaces creative work"],"partnership_formats":["Freelance editorial commissions","Reported features with outside expert quotes","Practical security explainers"],"partnership_url":null,"brands":["TechRadar","ZDNET","Lifehacker","Micro Center News"],"posts_cited":13,"latest_post":"2026-08-25","similar":[{"id":"tim-clark","url":"https://b2binfluencer.marketing/creators/tim-clark/"},{"id":"ray-kelly","url":"https://b2binfluencer.marketing/creators/ray-kelly/"},{"id":"dave-merkel","url":"https://b2binfluencer.marketing/creators/dave-merkel/"}],"engagement":null},{"id":"david-holland","name":"David Holland","url":"https://b2binfluencer.marketing/creators/david-holland/","markdown_url":"https://b2binfluencer.marketing/creators/david-holland.md","descriptor":"David Holland works in property restoration at BELFOR, helping property teams respond to problems such as fires, floods and mold. They bring experience from property management and have also written about repair documentation and operational sustainability.","linkedin_followers":5209,"linkedin_url":"https://www.linkedin.com/in/david-holland-cpm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-holland.webp","topics":["risk-management","property-management"],"audiences":[],"verdict":"David Holland is useful for B2B content on property restoration operations, documentation, and risk for property teams.","best_for":"A property management software campaign reaching property managers and restoration professionals with documentation and risk messages.","not_for":"A national consumer or lifestyle brand seeking high reach or published sponsorship packages.","takeaways":["A completed work order is not always a complete record for disputes or claims.","Repair history should stay in property records instead of relying on staff memory.","Restoration response is a relationship, not a handoff, and needs clear next steps."],"check_first":"Confirm no published sponsorship route, then ask for LinkedIn post analytics and follower breakdown.","main_ideas":["Solving the problem is only part of the job","A completed work order is not a complete record","Sustainability is an operating question, not a compliance checkbox","Name the workload before offering anything","Restoration response is a relationship, not a handoff"],"partnership_formats":[],"partnership_url":null,"brands":["BELFOR","Walt Disney World","IREM","RENT Magazine"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"tina-pun","url":"https://b2binfluencer.marketing/creators/tina-pun/"},{"id":"laura-l-kreuger","url":"https://b2binfluencer.marketing/creators/laura-l-kreuger/"},{"id":"lauren-niziol","url":"https://b2binfluencer.marketing/creators/lauren-niziol/"}],"engagement":null},{"id":"shahid-anwar","name":"Shahid Anwar","url":"https://b2binfluencer.marketing/creators/shahid-anwar/","markdown_url":"https://b2binfluencer.marketing/creators/shahid-anwar.md","descriptor":"Shahid Anwar works on local SEO and Google Ads for home-service businesses. Anwar's posts focus on connecting marketing activity to closed jobs and revenue, including through lead tracking, Google Business Profiles, websites, and reviews.","linkedin_followers":7379,"linkedin_url":"https://www.linkedin.com/in/shahid-anwer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shahid-anwar.webp","topics":["paid-ads","seo","google-ads"],"audiences":[],"verdict":"Most useful for local SEO and Google Ads case studies that tie marketing to closed jobs and revenue for home-service businesses.","best_for":"A home-services marketing agency wanting a case-study series for owners already spending on ads.","not_for":"An enterprise software brand seeking sponsored thought leadership, rate cards, audience demographics, or creator-style endorsement.","takeaways":["A pool builder thought a signed project cost $1,200; tracking showed $4,800.","A window company turned $42K into $860K in closed jobs using local SEO and paid search.","Open a second location only when closed-job data and operating requirements support it."],"check_first":"Confirm audience alignment and verify the results used before proposing terms.","main_ideas":["Measure signed contracts and closed revenue, not clicks or leads","Fix tracking before optimizing channels","Google Business Profiles and reviews are operating assets","Open a second location because the closed-job data says so, not because a suburb is bigger","Build websites around how high-ticket home buyers actually decide"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-20","similar":[],"engagement":null},{"id":"mickey-davis","name":"Mickey Davis","url":"https://b2binfluencer.marketing/creators/mickey-davis/","markdown_url":"https://b2binfluencer.marketing/creators/mickey-davis.md","descriptor":"Mickey Davis works in cybersecurity, with a focus on CMMC readiness, business partnerships, and helping organizations take practical steps to reduce risk. Davis also writes and reads a children’s book about growing up across cultures.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mickeydavis802","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mickey-davis.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Mickey Davis is most useful for practical cybersecurity, CMMC readiness, and partnership content and local workshops.","best_for":"Compliance or managed-security providers seeking in-person demand generation with small and mid-size defense suppliers.","not_for":"A hands-on threat-modeling lab for working security engineers at a large user conference.","takeaways":["Security failures are accountability problems, not technology gaps.","Compliance deadlines become planning problems. Start with the numbers.","Partnerships are relationships between people, not logos."],"check_first":"Ask for commercial terms and whether past workshops produced attendance, leads, or outcomes.","main_ideas":["Security failures are accountability problems, not technology gaps","Compliance deadlines become planning problems. Start with the numbers.","Partnerships are relationships between people, not logos","Market development should include competitors and both sides of the table","Take the session to where the work happens"],"partnership_formats":["Conference facilitation and hosted sessions","Regional CMMC workshop hosting","Partner and channel relationship building"],"partnership_url":null,"brands":["NuView","Partnership Leaders","John Olson Advanced Manufacturing Center","NH APEX Accelerator","EMDC's Maine APEX Accelerator","H2L Solutions Inc.","Bookery Manchester"],"posts_cited":17,"latest_post":"2026-10-04","similar":[{"id":"paola-masman","url":"https://b2binfluencer.marketing/creators/paola-masman/"},{"id":"muli-motola","url":"https://b2binfluencer.marketing/creators/muli-motola/"},{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"}],"engagement":null},{"id":"molly-devin","name":"Molly Devin","url":"https://b2binfluencer.marketing/creators/molly-devin/","markdown_url":"https://b2binfluencer.marketing/creators/molly-devin.md","descriptor":"Molly Devin writes about sales execution, RevOps, and how AI agents could help sales teams do complex deal work. Her posts draw on sales-leadership questions and Devin's early weeks at Fluint.","linkedin_followers":2390,"linkedin_url":"https://www.linkedin.com/in/mollykatedevin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations"],"audiences":["sales-leaders","revops-leaders"],"verdict":"Useful for a discussion-led LinkedIn series on sales execution and AI agents for sales and RevOps audiences.","best_for":"B2B SaaS selling sales-AI or RevOps to sales leaders, enablement, and RevOps buyers.","not_for":"Consumer or high-reach paid sponsorship with rate card, impressions, video, demos, vendor comparisons.","takeaways":["AI can write the business case but cannot read the deal.","RevOps rollouts fail in a layer nobody owns.","Agents that do not remember or coordinate are the bottleneck, not agent count."],"check_first":"Confirm available formats, rates, terms, inquiry route, and recent reach and engagement results.","main_ideas":["Knowledge is not judgment: AI can write the business case but cannot read the deal","The recurring question: why does mid-funnel work not happen","RevOps rollouts fail in a layer nobody owns","Agents that do not remember or coordinate are the bottleneck, not the number of agents","Build versus buy: pricing the homegrown agent stack"],"partnership_formats":[],"partnership_url":null,"brands":["Fluint"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"nohan-decimus","name":"Nohan Decimus","url":"https://b2binfluencer.marketing/creators/nohan-decimus/","markdown_url":"https://b2binfluencer.marketing/creators/nohan-decimus.md","descriptor":"Nohan Decimus is a creative strategist who works on Meta and TikTok ads for French direct-to-consumer brands, including skincare, haircare and food companies. Their work focuses on testing ad concepts, hooks and formats to improve performance.","linkedin_followers":1498,"linkedin_url":"https://www.linkedin.com/in/nohan-decimus","youtube_url":"https://www.youtube.com/channel/UCLp0mIjJejQ5xmUEx-AXA0Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/nohan-decimus.webp","topics":["paid-ads","meta-ads","creative-testing"],"audiences":["dtc-brands"],"verdict":"Useful for auditing cold-traffic Meta and TikTok ad creative and building clearer tests for French DTC brands.","best_for":"French DTC skincare, haircare or food brand needing cold-traffic creative audit or testing plan.","not_for":"A sponsored UGC campaign with guaranteed reach, fixed deliverables, usage terms and exclusivity.","takeaways":["30 new ads are not a meaningful test if they repeat the same message.","AAR framework separates awareness, angle, retention, changing one variable at a time.","Rising CPA: check hook rate, top-spending ad age, awareness across recent creative."],"check_first":"Confirm independently verified campaign results and a performance case study before contacting them.","main_ideas":["More creatives is not more testing: change one variable per round","Hook format signals awareness level; the wrong one burns cold-traffic budget","Read the account before ordering more creative","Competitor research needs entry and exit rules, or it becomes procrastination","Market feedback should outrank credentials"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-05","similar":[],"engagement":null},{"id":"iralma-p","name":"Iralma P.","url":"https://b2binfluencer.marketing/creators/iralma-p/","markdown_url":"https://b2binfluencer.marketing/creators/iralma-p.md","descriptor":"Iralma P. is a CPA who writes about accounting, nonprofit finance leadership, and career growth. Their posts share practical ideas on building professional relationships and finding fulfillment in accounting.","linkedin_followers":21667,"linkedin_url":"https://www.linkedin.com/in/iralmapozocpa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/iralma-p.webp","topics":["artificial-intelligence","leadership","career-development"],"audiences":[],"verdict":"Iralma P. is most useful for LinkedIn posts on accounting careers, nonprofit finance leadership, networking, and speaking up at work.","best_for":"A nonprofit finance recruiter or professional development company featuring a CPA on career growth.","not_for":"A sponsored video series with product walkthroughs for an accounting software vendor.","takeaways":["Keep at least 20 percent of your network as people who value you.","A nonprofit finance leadership list includes board treasurer, audit committee, CFO peer group, and speaking.","A post argues for visibility, advocacy, and finding your voice at work."],"check_first":"Confirm terms, rate card, media kit, and how audience job titles are verified.","main_ideas":["Your network should outlast your job title","Advancing in nonprofit finance is a list of concrete moves, not a waiting game","Visibility over silence, with compassion for the generation that taught silence","Whether accounting brings fulfillment is a fair question for the profession","Positioning beats prediction in personal finance"],"partnership_formats":[],"partnership_url":null,"brands":["BDO USA","Internal Revenue Service","AICPA"],"posts_cited":13,"latest_post":"2026-08-02","similar":[{"id":"jamie-herman","url":"https://b2binfluencer.marketing/creators/jamie-herman/"},{"id":"lillian-bajor","url":"https://b2binfluencer.marketing/creators/lillian-bajor/"},{"id":"nadya-ramos","url":"https://b2binfluencer.marketing/creators/nadya-ramos/"}],"engagement":null},{"id":"erica-geil","name":"Erica Geil","url":"https://b2binfluencer.marketing/creators/erica-geil/","markdown_url":"https://b2binfluencer.marketing/creators/erica-geil.md","descriptor":"Erica Geil writes about CIO-level technology leadership, including how executive teams can make better AI and technology investment decisions and when fractional CIO support may help.","linkedin_followers":4996,"linkedin_url":"https://www.linkedin.com/in/ericahgeil","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Erica Geil is most useful for CIO-level AI and technology strategy thought leadership aimed at executive teams.","best_for":"A technology advisory or fractional CIO practice selling executive-level technology judgment.","not_for":"An AI platform vendor seeking product education for data and engineering practitioners.","takeaways":["Company size is the wrong test for needing a CIO.","Technology leadership is a continuum, not a yes-or-no choice.","AI investments fail on connection, not on technology."],"check_first":"Confirm audience survey results, follower analytics, and recent comparable AI and technology-strategy post results.","main_ideas":["Company size is the wrong test for needing a CIO","Technology leadership as a continuum, not a yes-or-no choice","\"Invest in AI\" is not a strategy","AI investments fail on connection, not on technology","A leader's test is what keeps working when they are not in the room"],"partnership_formats":[],"partnership_url":null,"brands":["Groupon","The Walt Disney Company"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"karl-sakas","name":"Karl Sakas","url":"https://b2binfluencer.marketing/creators/karl-sakas/","markdown_url":"https://b2binfluencer.marketing/creators/karl-sakas.md","descriptor":"Karl Sakas advises agency owners on growth, leadership, operations, and succession. Sakas's work includes practical frameworks for improving lead generation, building more resilient operations, and assessing AI adoption.","linkedin_followers":8295,"linkedin_url":"https://www.linkedin.com/in/karlsakas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/karl-sakas.webp","topics":["artificial-intelligence","leadership","sales","startup","ai-adoption","lead-generation","workflow-automation","agency-growth","founder-led-sales"],"audiences":["agency-owners","professional-services-leaders"],"verdict":"Karl Sakas is most useful for practical agency-owner advice on growth, operations, leadership, succession, and AI adoption.","best_for":"A workflow-automation or AI-enablement vendor co-creating an explainer for agency owners.","not_for":"A direct-to-consumer brand wanting paid short-form video or product reviews.","takeaways":["Weak lead flow can make a sales hire fail; compare marketing investment first.","Five-level AI adoption continuum ranges from no AI to integrated internal data.","Fire Fighter, Fire Chief, Fire Marshal model shows leadership progression out of daily problem solving."],"check_first":"Confirm commercial terms, audience roles, and recent engagement before planning a paid placement.","main_ideas":["A sales problem is usually a lead-generation problem","AI adoption levels as a diagnostic for adaptability and exit timing","Real maturity means the business works without heroics","Owner optionality is a progression, not a switch","Succession is a set of options, each with tradeoffs"],"partnership_formats":[],"partnership_url":null,"brands":["Sakas & Company","Scoro","Punctuation","Agency Hackers","AMA Triangle"],"posts_cited":13,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"ximena-vela","name":"Ximena Vela","url":"https://b2binfluencer.marketing/creators/ximena-vela/","markdown_url":"https://b2binfluencer.marketing/creators/ximena-vela.md","descriptor":"Ximena Vela focuses on marketing for beauty and skincare brands, writing about brand strategy, ecommerce conversion, and customer retention.","linkedin_followers":1198,"linkedin_url":"https://www.linkedin.com/in/ximena-vela-3a66733a6","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ximena-vela.webp","topics":["email-marketing","retention-marketing","brand-strategy","conversion-rate-optimization"],"audiences":["ecommerce-marketers"],"verdict":"Ximena Vela is most useful for beauty and skincare retention and post-purchase content.","best_for":"Beauty DTC brands needing retention and post-purchase thinking turned into team content.","not_for":"Campaigns needing reach, measured results, non-beauty focus, or proven performance lift.","takeaways":["A seven-step post-purchase journey covers confirmation, shipping content, usage education, check-in, results, recommendation, replenishment.","Conversion problems often stem from unclear messages, weak trust, friction, or confusing shopping experiences.","Rhode case study examines recognizable product cues, community, focused range, and cultural relevance building desire."],"check_first":"Confirm paid work availability, terms, and any performance or audience data they can provide.","main_ideas":["Beauty growth is a retention problem before it is an acquisition problem","The post-purchase journey should teach, connect and time the next purchase","Build cultural capital before scale, not after","Conversion is a message, trust and friction problem, not a design detail","A deliberate move into skincare, watched through how beauty brands build trust"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"carla-acevey","url":"https://b2binfluencer.marketing/creators/carla-acevey/"},{"id":"daniel-palacio","url":"https://b2binfluencer.marketing/creators/daniel-palacio/"},{"id":"andrea-dalle-molle","url":"https://b2binfluencer.marketing/creators/andrea-dalle-molle/"}],"engagement":null},{"id":"reed-j-stepleman","name":"Reed J. Stepleman","url":"https://b2binfluencer.marketing/creators/reed-j-stepleman/","markdown_url":"https://b2binfluencer.marketing/creators/reed-j-stepleman.md","descriptor":"Reed J. Stepleman works on warehouse management and supply chain technology. The posts discuss evaluating warehouse software customizations as long-term business investments and using AI to help warehouse teams identify and resolve operational problems.","linkedin_followers":3092,"linkedin_url":"https://www.linkedin.com/in/reed-stepleman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","email-marketing","agentic-ai"],"audiences":[],"verdict":"Reed J. Stepleman is most useful for explaining warehouse software customization and AI operations to supply chain executives.","best_for":"A supply chain software vendor wanting a subject matter speaker or advisor for a co-marketing webinar.","not_for":"A direct to consumer or lifestyle brand seeking high reach, paid product campaigns, and fast turnaround.","takeaways":["Every warehouse customization is a lifecycle investment, not a technical request.","Reed offers five questions executives can use before approving custom development.","A delayed replenishment put 230 UPS orders at risk of missing a carrier cutoff."],"check_first":"Ask what comes next after IBM and for independent evidence of AI performance claims.","main_ideas":["Treat every warehouse customization as a lifecycle investment, not a technical request","Warehouse supervisors were hired to lead, not to reconcile reports","Match the level of AI autonomy to the situation and the oversight it needs","AI agents should run natively inside the warehouse platform, not as bolt-ons","Building a practice is a people outcome as much as a delivery one"],"partnership_formats":["Conference session or speaking slot","Vendor-ecosystem co-marketing","Advisory or implementation engagement"],"partnership_url":null,"brands":["IBM","Manhattan Associates","Accenture"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"mohammed-jamil","name":"Mohammed Jamil","url":"https://b2binfluencer.marketing/creators/mohammed-jamil/","markdown_url":"https://b2binfluencer.marketing/creators/mohammed-jamil.md","descriptor":"Mohammed Jamil works with e-commerce brands on Amazon growth and profitability, product launches, and the systems behind online stores. Their posts also cover selling across Amazon, TikTok Shop, and direct-to-consumer channels.","linkedin_followers":7732,"linkedin_url":"https://www.linkedin.com/in/aiecommercesystems","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mohammed-jamil.webp","topics":["artificial-intelligence","ecommerce","unit-economics"],"audiences":[],"verdict":"They are most useful for Amazon profit audits, scaling readiness, and fee and margin checks, not creator placements.","best_for":"This fits a supplement brand on Amazon facing fee changes or scaling uncertainty and seeking a profit-leak audit.","not_for":"Not for brands wanting sponsored LinkedIn posts for supplement buyers, fixed fees, or audience reach guarantees.","takeaways":["A $0.31 per-unit fee rise cost a supplement brand $9,300 monthly.","Four scaling checks: supplier capacity, contribution margin, financial ownership, cash flow.","Establish Amazon profit before Shopify; give each product its own landing page."],"check_first":"Confirm whether they take sponsorships, and request terms, audience demographics, and supporting data.","main_ideas":["Audit margin impacts from fee increases instead of cutting ads or raising prices","Scale readiness, not marketing, decides whether a launch works","Fix Amazon profit before building a direct-to-consumer store","AI amplifies expertise; it does not supply it","Learn the skills you refuse to outsource"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"onifade-esan-modupeola-bolaji","name":"Onifade-Esan Modupeola Bolaji","url":"https://b2binfluencer.marketing/creators/onifade-esan-modupeola-bolaji/","markdown_url":"https://b2binfluencer.marketing/creators/onifade-esan-modupeola-bolaji.md","descriptor":"Onifade-Esan Modupeola Bolaji is a social media manager, digital marketer, and founder of Internflare. The LinkedIn posts describe Onifade-Esan's work teaching client acquisition, personal branding, and relationship-building on LinkedIn.","linkedin_followers":11366,"linkedin_url":"https://www.linkedin.com/in/onifadeesan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/onifade-esan-modupeola-bolaji.webp","topics":["startup","personal-branding"],"audiences":["founders"],"verdict":"They teach LinkedIn client acquisition and personal branding, useful for practical workshops on winning clients through relationships.","best_for":"B2B sales training brands co-producing practical LinkedIn client acquisition workshops for founders and early-stage operators.","not_for":"Paid ambassador or sponsored-post packages promising measured reach to enterprise sales leaders.","takeaways":["They contacted about 50 people, got 20 to 35 responses and about 15 positive replies.","They set out a sequence: position, connect, build relationships, demonstrate value, pitch, follow up.","They promote a three-day LinkedIn client acquisition class, normally ₦10,000, free in October 2026."],"check_first":"Ask for audience analytics and recent class results before discussing a paid collaboration.","main_ideas":["Earn trust before you ask for anything","Followers are evidence, not vanity metrics","A personal brand speaks for you before you enter the room","Turn visibility into commercial deals — as a stated plan"],"partnership_formats":[],"partnership_url":null,"brands":["Internflare","Orange Corners Nigeria","FATE Foundation"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"angus-cowan","name":"Angus Cowan","url":"https://b2binfluencer.marketing/creators/angus-cowan/","markdown_url":"https://b2binfluencer.marketing/creators/angus-cowan.md","descriptor":"Angus Cowan shares practical advice on ecommerce retention marketing, including Klaviyo email flows, pop-up forms and customer lifetime value. Cowan leads The Retention Agency, which describes its work as broader than email marketing alone.","linkedin_followers":5844,"linkedin_url":"https://www.linkedin.com/in/angus-cowan-73a590180","youtube_url":"https://www.youtube.com/channel/UCazdTU3MmfNItnllNQh6lzA","photo_url":"https://b2binfluencer.marketing/assets/avatars/angus-cowan.webp","topics":["ecommerce","email-marketing","ecommerce-retention"],"audiences":["dtc-ecommerce-brands"],"verdict":"They are most useful for practical ecommerce retention advice on Klaviyo flows, pop-up forms and customer lifetime value.","best_for":"DTC brands wanting retention consulting and email flow improvements, not paid creator reach.","not_for":"Consumer awareness campaigns needing sponsored creator reach or large audience placement.","takeaways":["Retention is the job; email is only the entry point.","Split abandonment messaging by customer, not by product.","Analyse customer value before recommending any flow change."],"check_first":"Confirm sponsored format availability, transcripts, pricing, and audience breakdowns.","main_ideas":["Retention is the job; email is only the entry point","Split abandonment messaging by customer, not by product","Analyse customer value before recommending any flow change","Judge a pop-up by the profit it produces, not the opt-in rate","Learn retention mechanics from a named retailer, then translate them"],"partnership_formats":["Retention consulting engagement, entered through a free email-flow audit"],"partnership_url":null,"brands":["The Retention Agency","MKTG Emails","Klaviyo","Alia"],"posts_cited":20,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"keith-reynolds","name":"Keith Reynolds","url":"https://b2binfluencer.marketing/creators/keith-reynolds/","markdown_url":"https://b2binfluencer.marketing/creators/keith-reynolds.md","descriptor":"Keith Reynolds publishes and edits ChargedUp!, covering electrification and distributed energy for commercial real estate owners, investors, developers, and planners. Reynolds's writing connects energy-market and grid changes to property decisions, and also explores AI, marketing systems, and audience-building.","linkedin_followers":6415,"linkedin_url":"https://www.linkedin.com/in/keithrey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keith-reynolds.webp","topics":["artificial-intelligence","agentic-ai","commercial-real-estate"],"audiences":["b2b-marketers"],"verdict":"Keith Reynolds is useful for connecting energy market and grid changes to commercial real estate decisions.","best_for":"Commercial real estate investment firms wanting energy market analysis content for property investors.","not_for":"Marketing automation platforms seeking sponsored agentic AI workflow series for marketing leaders.","takeaways":["Electrification is now a competitiveness and energy-security argument, not just a climate story.","The grid is a commercial real estate underwriting variable.","Media is infrastructure, and owning the audience beats renting attention."],"check_first":"Confirm audience makeup and paid partnership options through ChargedUp! before contacting.","main_ideas":["Electrification is now a competitiveness and energy-security argument","The grid is a commercial real estate underwriting variable","Property-level electrification, resilience, and distributed energy are the working beats","Media is infrastructure, and owning the audience beats renting attention","AI is moving from prompts to systems, with sovereignty as the catch"],"partnership_formats":[],"partnership_url":null,"brands":["ChargedUp!","IBM","Namaste Solar"],"posts_cited":13,"latest_post":"2026-10-02","similar":[{"id":"leo-pickford","url":"https://b2binfluencer.marketing/creators/leo-pickford/"},{"id":"nash-fayyad","url":"https://b2binfluencer.marketing/creators/nash-fayyad/"},{"id":"bhekumuzi-dean-bhebhe","url":"https://b2binfluencer.marketing/creators/bhekumuzi-dean-bhebhe/"}],"engagement":null},{"id":"israel-akhuetie","name":"Israel Akhuetie","url":"https://b2binfluencer.marketing/creators/israel-akhuetie/","markdown_url":"https://b2binfluencer.marketing/creators/israel-akhuetie.md","descriptor":"Israel Akhuetie is a creative strategist for direct-to-consumer and ecommerce brands. Their posts explain ad creative strategy, customer motivations, and ways to shape offers that encourage repeat purchases.","linkedin_followers":515,"linkedin_url":"https://www.linkedin.com/in/israelakhuetie","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/israel-akhuetie.webp","topics":[],"audiences":["dtc-ecommerce-brands"],"verdict":"Israel Akhuetie is most useful for DTC ecommerce ad creative and offer strategy.","best_for":"A DTC ecommerce brand with falling ad returns seeking offer diagnosis and new ad concepts.","not_for":"A large reach influencer endorsement with personal life disclosures and predictable sponsored content terms.","takeaways":["A welcome kit can raise perceived value while a money back guarantee reduces trial risk.","Delay the product reveal by building stakes, realization, and discovery so the solution feels earned.","Learn why an ad worked, then adapt its ingredients instead of copying the finished ad."],"check_first":"Confirm experience, deliverables, commercial terms, and audience data before commissioning work.","main_ideas":["Fix the offer before buying more ad variations","Delaying the product reveal makes the ad feel like a story, not a pitch","Copy why an ad worked, not the ad itself","Use a taxonomy of motivations to brief and pressure-test creative","Do not confuse an audience with a support system"],"partnership_formats":[],"partnership_url":null,"brands":["AG1"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"kelvin-paul-ngbede","url":"https://b2binfluencer.marketing/creators/kelvin-paul-ngbede/"},{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"},{"id":"waleed-bin-wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/"}],"engagement":null},{"id":"david-rajakovich","name":"David Rajakovich","url":"https://b2binfluencer.marketing/creators/david-rajakovich/","markdown_url":"https://b2binfluencer.marketing/creators/david-rajakovich.md","descriptor":"David Rajakovich writes about cybersecurity risk management, including third-party and supplier risk, audit readiness, and emerging risks from AI agents. Rajakovich's posts also discuss Acuity Risk Management’s STREAM and RiskOS products.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/davidrajakovich","youtube_url":"https://www.youtube.com/channel/UC21CG4ZEm87HnWvMEh4oGQQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/david-rajakovich.webp","topics":["artificial-intelligence","supply-chain","ai-governance","threat-intelligence"],"audiences":["cisos-and-security-leaders"],"verdict":"David Rajakovich is most useful for practical cybersecurity risk content on supplier risk, audit readiness, and AI agent governance.","best_for":"A third-party risk or GRC software company wants data-led thought leadership for security and risk leaders.","not_for":"A non-cybersecurity brand wanting broad professional reach, neutral editorial voice, or documented audience figures.","takeaways":["Third-party attacks are rising, with 30% of breaches involving a third party.","Supplier risk needs evidence like software bill of materials, not questionnaires alone.","AI agent risk can look normal, so speed and human approval become controls."],"check_first":"Confirm recent results, audience details, and that product claims are company-related context.","main_ideas":["Third-party attacks are rising, not just being detected more often","Questionnaires alone do not fix supplier risk; ask for concrete evidence","The intent-versus-execution gap in supplier risk","Run compliance as a live system, not an annual document exercise","AI agent risk looks like normal activity, so speed becomes a control"],"partnership_formats":[],"partnership_url":null,"brands":["Acuity Risk Management"],"posts_cited":16,"latest_post":"2026-09-23","similar":[{"id":"toby-van-de-grift","url":"https://b2binfluencer.marketing/creators/toby-van-de-grift/"},{"id":"john-ellingson","url":"https://b2binfluencer.marketing/creators/john-ellingson/"},{"id":"swati-gupta","url":"https://b2binfluencer.marketing/creators/swati-gupta/"}],"engagement":null},{"id":"shane-spencer","name":"Shane Spencer","url":"https://b2binfluencer.marketing/creators/shane-spencer/","markdown_url":"https://b2binfluencer.marketing/creators/shane-spencer.md","descriptor":"Shane Spencer runs an AI agency, builds AI-agent systems, and also manages operations at an appliance repair shop. Their posts focus on practical AI implementation, software tools, business infrastructure, and delivering automation that works in real operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ideasrealized","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shane-spencer.webp","topics":["artificial-intelligence","ai-governance","ai-agents"],"audiences":[],"verdict":"Shane Spencer is most useful for practical AI agent delivery, operations, governance, and tool tradeoff analysis.","best_for":"Best for B2B AI automation, agent products, fractional operator, or strategic content partnerships.","not_for":"Not for fast-launch AI agency courses, funnel campaigns, or single-vendor stacks without trade-off caveats.","takeaways":["Delivery matters: a sales funnel means little if service fails when a client depends on it.","Test agents on legacy workflows, recover from changes, verify work, limit access, allow someone to stop.","Spencer built agents on Slack for their own brand using Cursor MCPs and webhooks."],"check_first":"Confirm pricing, availability, deliverables, audience demographics, and written terms.","main_ideas":["Delivery is the business; the funnel is only a megaphone","Test an AI model on the ugly workflow, not the demo","Governance is the foundation, not the roof","Follow the layer nobody is looking at","When the bottleneck moves, watch for lock-in"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-16","similar":[],"engagement":null},{"id":"sumit-johar","name":"Sumit Johar","url":"https://b2binfluencer.marketing/creators/sumit-johar/","markdown_url":"https://b2binfluencer.marketing/creators/sumit-johar.md","descriptor":"Sumit Johar leads IT and security at BlackLine and writes about enterprise AI, with a focus on governance, automation, and financial operations.","linkedin_followers":6985,"linkedin_url":"https://www.linkedin.com/in/sumit-johar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sumit-johar.webp","topics":["artificial-intelligence","leadership","ai-governance"],"audiences":[],"verdict":"Sumit Johar is useful for thought leadership on AI governance, agent controls, and finance automation.","best_for":"A B2B SaaS AI governance and finance automation campaign for CFO, CIO, and finance operations audiences.","not_for":"A developer tools campaign for hands-on machine learning platform engineers wanting tutorials, code walkthroughs, and demos.","takeaways":["Every AI agent needs a governed control plane between agent and systems of record.","Finance workflows need policy checks, dual approval, segregation of duties, and audit logs.","AI ROI must be entry ticket, not post hoc justification."],"check_first":"Confirm audience job function, seniority, region, engagement, media kit, rates, deliverables, approval, disclosure, and usage terms.","main_ideas":["Build or buy is the wrong question — the real one is what every agent runs through","AI governance means different things to a CISO, a data leader, and a CFO","Build where the advantage is yours to create; buy where it already exists","AI ROI has to be the entry ticket, not the post-hoc justification","Agents broke the SaaS trust model, and SaaS discipline has to be earned back"],"partnership_formats":[],"partnership_url":null,"brands":["BlackLine","CIO.com"],"posts_cited":15,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"marcia-nelson","name":"Marcia Nelson","url":"https://b2binfluencer.marketing/creators/marcia-nelson/","markdown_url":"https://b2binfluencer.marketing/creators/marcia-nelson.md","descriptor":"Marcia Nelson shares recaps of family office investment events, highlighting discussions on technology, defense, markets, regenerative agriculture, and sports, media, and entertainment.","linkedin_followers":11330,"linkedin_url":"https://www.linkedin.com/in/marciasnelson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marcia-nelson.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Marcia Nelson recaps family office summits and frames technology, defense, markets, agriculture, sports, media and entertainment as investment questions.","best_for":"Family office summits seeking sports, media and entertainment or cyber and defense technology sessions.","not_for":"Consumer campaigns expecting lifestyle influencing, product demos, short-form video, or guaranteed sales to a defined demographic.","takeaways":["Sports, media, entertainment recap asks how family offices assess teams and media franchises for returns.","Regenerative agriculture recap links soil health, water efficiency and land management to diversification.","Defense technology recaps describe dual-use robotics and AI, naming venture capital, academic and robotics speakers."],"check_first":"Confirm partnership availability, role, deliverables, budget, audience demographics, and performance data.","main_ideas":["Sector themes persuade only when the returns case comes first","Defense technology is an investment theme, not just a security one","Volatile markets reward discipline and data, not conviction","Translate every theme into the family office's decision vocabulary","Name the people and firms behind the session"],"partnership_formats":[],"partnership_url":null,"brands":["Freedom Capital Markets","Pillsbury Winthrop Shaw Pittman LLP","Texas Capital"],"posts_cited":12,"latest_post":"2026-08-20","similar":[{"id":"delphine-clement","url":"https://b2binfluencer.marketing/creators/delphine-clement/"},{"id":"arungalai-anbarasu","url":"https://b2binfluencer.marketing/creators/arungalai-anbarasu/"},{"id":"scott-terry","url":"https://b2binfluencer.marketing/creators/scott-terry/"}],"engagement":null},{"id":"gavin-trippe","name":"Gavin Trippe","url":"https://b2binfluencer.marketing/creators/gavin-trippe/","markdown_url":"https://b2binfluencer.marketing/creators/gavin-trippe.md","descriptor":"Gavin Trippe writes about how Shopify brands measure marketing performance, forecast revenue, and decide where to spend across media channels.","linkedin_followers":2058,"linkedin_url":"https://www.linkedin.com/in/gavintrippe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gavin-trippe.webp","topics":["artificial-intelligence","ecommerce","marketing-measurement","attribution"],"audiences":[],"verdict":"Most useful for connecting Shopify brand measurement to budget choices, forecast diagnosis, and channel spend decisions.","best_for":"A Shopify or DTC brand that missed a forecast or needs channel-level finance numbers.","not_for":"Paid sponsorship or consumer video for a broad product launch audience.","takeaways":["Check actual media spend against plan before blaming the forecast model.","Look beyond platform attribution when products convert at different speeds.","Give finance channel-level ranges and make forecast assumptions visible."],"check_first":"Confirm audience composition and engagement data if your campaign depends on reach.","main_ideas":["Check whether the planned spend happened before blaming the forecast","Look beyond platform attribution when products convert at different speeds","Give finance channel-level ranges and make the assumptions visible","Plan media around when its effects arrive, not just when a sale happens","Measurement needs an owner who turns results into budget changes"],"partnership_formats":[],"partnership_url":null,"brands":["Selling on Giants"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"nicole-livermore","url":"https://b2binfluencer.marketing/creators/nicole-livermore/"},{"id":"cody-wittick","url":"https://b2binfluencer.marketing/creators/cody-wittick/"}],"engagement":null},{"id":"dux-raymond-sy","name":"Dux Raymond Sy","url":"https://b2binfluencer.marketing/creators/dux-raymond-sy/","markdown_url":"https://b2binfluencer.marketing/creators/dux-raymond-sy.md","descriptor":"Dux Raymond Sy writes and speaks about practical AI governance, leadership, cybersecurity, and helping managed service providers prepare customers to use AI. Sy's posts discuss controlling AI agents, managing costs and data access, and turning governance into an ongoing service.","linkedin_followers":19140,"linkedin_url":"https://www.linkedin.com/in/meetdux","youtube_url":"https://www.youtube.com/channel/UCQX49R_Ezy_G0cuvv7TW_HQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/dux-raymond-sy.webp","topics":["artificial-intelligence","leadership","ai-governance","identity-security"],"audiences":[],"verdict":"Dux Raymond Sy is most useful for practical AI governance, cybersecurity, and MSP readiness conversations.","best_for":"AI governance campaigns for MSP owners and channel partners in Australia and APAC.","not_for":"Developer-tools or platform campaigns needing hands-on implementation tutorials and developer sign-ups.","takeaways":["Control matters more than how quickly an organization adopts AI.","For MSPs, AI governance can be an ongoing service rather than a one-off project.","A device-code phishing rule: if you did not start the sign-in request, do not finish it."],"check_first":"Confirm media kit, rate card, sponsorship terms, booking route, and audience measurement.","main_ideas":["Control matters more than how quickly an organization adopts AI","For MSPs, AI governance can be an ongoing service rather than a one-off project","Teach security through the steps of a realistic scenario, not just a warning","A leadership pause can be a considered choice, not a sign of being stuck"],"partnership_formats":[],"partnership_url":null,"brands":["AvePoint","Microsoft","Crayon","The Right of Boom CyberCall"],"posts_cited":14,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"stephen-woessner","name":"Stephen Woessner","url":"https://b2binfluencer.marketing/creators/stephen-woessner/","markdown_url":"https://b2binfluencer.marketing/creators/stephen-woessner.md","descriptor":"Stephen Woessner writes and speaks about agency business development and sales, focusing on building more reliable pipelines through trust, well-structured sales conversations, and thoughtful follow-up.","linkedin_followers":24979,"linkedin_url":"https://www.linkedin.com/in/stephenwoessner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephen-woessner.webp","topics":["sales","healthcare"],"audiences":["agency-owners","b2b-sales-leaders"],"verdict":"Stephen Woessner is most useful for agency business development training on trust, sales conversations, and follow-up.","best_for":"A B2B agency consultancy needing a workshop or training programme on pipeline, trust, and follow-up.","not_for":"Campaigns needing short-form video, product demonstrations, performance-channel creative, or guaranteed qualified leads.","takeaways":["Prospects start at negative six trust, so structure conversations to teach and sell.","Presenting all credentials at once burdens prospects; ordered proof makes an agency easier to choose.","Long sales cycles risk prospects going quiet; use useful follow-up instead of asking for a decision."],"check_first":"Request recent audience data for intended market and confirm reach before booking.","main_ideas":["Build trust into the sales process instead of relying on chemistry","Present proof in a sequence prospects can follow","Treat follow-up as useful work during a long sales cycle","Make belief and authenticity part of how an agency earns trust"],"partnership_formats":[],"partnership_url":null,"brands":["Predictive ROI","Sell With Authority","In-Demand Agency Podcast","Agency Profit Podcast","SparkToro"],"posts_cited":11,"latest_post":"2026-09-08","similar":[{"id":"peter-hall","url":"https://b2binfluencer.marketing/creators/peter-hall/"},{"id":"betty-mok","url":"https://b2binfluencer.marketing/creators/betty-mok/"},{"id":"ahmad-munawar","url":"https://b2binfluencer.marketing/creators/ahmad-munawar/"}],"engagement":null},{"id":"ray-hill","name":"Ray Hill","url":"https://b2binfluencer.marketing/creators/ray-hill/","markdown_url":"https://b2binfluencer.marketing/creators/ray-hill.md","descriptor":"Ray Hill shares practical perspectives on modernizing finance operations, using process intelligence to find recurring work and improve outcomes across areas such as order-to-cash, accounts payable, and financial planning.","linkedin_followers":853,"linkedin_url":"https://www.linkedin.com/in/debrerhill","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-finance"],"audiences":["finance-leaders"],"verdict":"Ray Hill is useful for finance operations talks that connect process data to practical decisions in order-to-cash, accounts payable, record-to-report, and FP&A.","best_for":"A finance transformation consultancy or CFO roundtable needing practitioner-led speaking and co-produced LinkedIn content.","not_for":"A software vendor wanting guaranteed reach, lead volume, or a product-led webinar as the central proof point.","takeaways":["Finance modernization starts with the work and its constraints, not with AI.","Automating order-to-cash is not the same as making it perform.","Process mining exposes variation hidden inside a process and what a single measure misses."],"check_first":"Confirm whether Ray Hill offers sponsorship formats, rates, audience data, and approval terms in writing.","main_ideas":["Finance modernization starts with the work and its constraints, not with AI","Automating order-to-cash is not the same as making it perform","Process mining exposes how much variation hides inside a process — and what a single measure misses","Give every finance stream a result it owes, then build a business case you can prove","Constraints and measurable contribution decide which AI ideas deserve investment"],"partnership_formats":[],"partnership_url":null,"brands":["Nexact Solutions LLC"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"oubai-hendi","name":"Oubai Hendi","url":"https://b2binfluencer.marketing/creators/oubai-hendi/","markdown_url":"https://b2binfluencer.marketing/creators/oubai-hendi.md","descriptor":"Oubai Hendi is an AI product and growth leader who builds products and growth systems for e-commerce and software businesses. Their posts cover using AI to create and publish marketing content, and connecting acquisition, activation, and retention into a growth engine.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/oubaialhendi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oubai-hendi.webp","topics":["artificial-intelligence","ecommerce","revenue-operations","social-commerce","ecommerce-marketing"],"audiences":["ecommerce-brands","b2b-saas-founders"],"verdict":"Oubai Hendi is most useful for connecting acquisition, activation, and retention into one growth system for B2B SaaS and e-commerce.","best_for":"A B2B SaaS company at seed to Series B with product-market fit scaling acquisition, activation, and retention.","not_for":"A consumer fragrance or beauty brand wanting paid ambassador posts, promo codes, or reach guarantees.","takeaways":["Growth is a systems problem, not a channel problem.","The scarce asset is marketing judgment, not access to AI.","AI content should be credible and human-centered before it is fast."],"check_first":"Ask for first-party audience data and supporting data for Soshify usage and publishing figures.","main_ideas":["Growth is a systems problem, not a channel problem","The scarce asset is marketing judgment, not access to AI","AI content should be credible and human-centered before it is fast","Product-led growth does not replace marketing and branding","Augmented reality should be democratized beyond e-commerce"],"partnership_formats":["Hands-on growth engagement","Soshify product access"],"partnership_url":null,"brands":["Soshify","twigBIG","Verizon","SRMG","elev8","imagine.io","CNN Business Arabic","Effie Awards United States"],"posts_cited":16,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"mike-miller","name":"Mike Miller","url":"https://b2binfluencer.marketing/creators/mike-miller/","markdown_url":"https://b2binfluencer.marketing/creators/mike-miller.md","descriptor":"Mike Miller is a cybersecurity professional and founder who helps organizations improve security. Their LinkedIn posts cover cybersecurity culture, AI security, and faster vulnerability remediation.","linkedin_followers":150864,"linkedin_url":"https://www.linkedin.com/in/mikesportfolio","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-miller.webp","topics":["artificial-intelligence","cybersecurity","ai-security","application-security"],"audiences":["security-leaders","cybersecurity-professionals"],"verdict":"Mike Miller is useful for accessible LinkedIn posts on cybersecurity culture, AI security, and faster vulnerability remediation.","best_for":"Security vendors with a real workflow and a working link for sponsored explainers.","not_for":"Short promotional endorsements with no technical detail, minimal disclosure, or guaranteed pipeline in a named segment.","takeaways":["Security culture means not sharing MFA codes or putting secrets into AI models.","Vulnerability volume has outgrown manual find-and-fix security, requiring faster remediation.","A weekly roundup covers cyber and AI news, including model releases and zero-day exposure."],"check_first":"Ask for results from three comparable posts and audience demographic or survey data.","main_ideas":["Security culture, not compliance training, protects an organization","AI is a career opportunity and a security risk that requires verification","Vulnerability volume has outgrown manual find-and-fix security","Curiosity is the career skill that outlasts every technology wave","A curated news roundup helps people keep up with AI and cybersecurity"],"partnership_formats":["Disclosed sponsored post with a security vendor"],"partnership_url":null,"brands":["Legit Security"],"posts_cited":11,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"jay-baron","name":"Jay Baron","url":"https://b2binfluencer.marketing/creators/jay-baron/","markdown_url":"https://b2binfluencer.marketing/creators/jay-baron.md","descriptor":"Jay Baron writes about B2B demand generation and advises marketing teams on building offers, buyer narratives, and distribution that competitors cannot easily copy.","linkedin_followers":10165,"linkedin_url":"https://www.linkedin.com/in/jaysbaron","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jay-baron.webp","topics":["paid-ads","b2b-marketing","demand-generation","paid-media","brand-strategy"],"audiences":["b2b-marketing-leaders"],"verdict":"Jay Baron helps B2B marketing teams build offers, narratives, and distribution that competitors cannot easily copy.","best_for":"Mid-market B2B SaaS teams with budget for one differentiated asset and long-range planning.","not_for":"Consumer apps or packaged-goods brands wanting broad awareness and fast sponsored posts.","takeaways":["Channels are cost of entry, not the advantage; paid, SEO, content are standard.","The copy-resistance test asks if a competitor needs real investment or strategy shift.","This work can take six to twelve months, so plan long-range."],"check_first":"Confirm recent sponsored or organic results and audience demographics before committing budget.","main_ideas":["Channels are the cost of entry, not the advantage","The copy-resistance test for advantage","Brand is treated as a byproduct, not the long game","Offers that behave more like product initiatives","Fixing a paid account only buys time"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"richard-newton","url":"https://b2binfluencer.marketing/creators/richard-newton/"},{"id":"martin-davies","url":"https://b2binfluencer.marketing/creators/martin-davies/"},{"id":"kainan-pires","url":"https://b2binfluencer.marketing/creators/kainan-pires/"}],"engagement":null},{"id":"ashley-bartlett","name":"Ashley Bartlett","url":"https://b2binfluencer.marketing/creators/ashley-bartlett/","markdown_url":"https://b2binfluencer.marketing/creators/ashley-bartlett.md","descriptor":"Ashley Bartlett helps professional services firms build practical business development systems, including clearer messaging, outreach and follow-up, referral development, and pipeline management. Bartlett also uses AI for research and organization while emphasizing human judgment in relationship-building.","linkedin_followers":2409,"linkedin_url":"https://www.linkedin.com/in/ashleybartlett1975","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ashley-bartlett.webp","topics":["artificial-intelligence","business-development","pipeline-management"],"audiences":[],"verdict":"They are most useful for practical business development systems for professional services firms, especially pipeline visibility and follow-up.","best_for":"A pipeline management or CRM platform selling to professional services owners and partners.","not_for":"An AI sales automation platform claiming software can replace business development judgment or outreach.","takeaways":["Most firms have a visibility problem, not a pipeline problem.","Pipeline opportunities can be sorted into active, stalled, waiting and false.","AI can help research and organization, but people judge relationships."],"check_first":"Confirm recent results on topics and formats closest to your campaign, plus audience demographics.","main_ideas":["Most firms have a visibility problem, not a pipeline problem","Follow-through is the discipline everything else depends on","AI should speed up the work around relationships, not replace the judgment inside them","If your network cannot explain you in one sentence, referrals stall","Add structure, not more activity"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-09-22","similar":[{"id":"kerrie-luginbill","url":"https://b2binfluencer.marketing/creators/kerrie-luginbill/"},{"id":"elad-shmilovich","url":"https://b2binfluencer.marketing/creators/elad-shmilovich/"},{"id":"ed-forteau","url":"https://b2binfluencer.marketing/creators/ed-forteau/"}],"engagement":null},{"id":"mitchell-omer","name":"Mitchell Omer","url":"https://b2binfluencer.marketing/creators/mitchell-omer/","markdown_url":"https://b2binfluencer.marketing/creators/mitchell-omer.md","descriptor":"Mitchell Omer writes about B2B go-to-market and revenue strategy, including customer success, sales and retention, niche markets, and privacy services for growing businesses. Their posts also cover AI and building a marketing function at Trust Keith.","linkedin_followers":5805,"linkedin_url":"https://www.linkedin.com/in/mitchellomer1","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","startup","b2b-marketing","customer-success","go-to-market"],"audiences":["b2b-marketers"],"verdict":"Mitchell Omer is most useful for concise B2B go-to-market, customer success, sales, retention, niche positioning, and privacy arguments.","best_for":"A niche B2B SaaS campaign needing a sharper go-to-market plan for founder-led, self-funded, or privacy-conscious software businesses.","not_for":"A paid creator-sponsorship campaign needing a media kit, audience demographics, multi-format distribution, and stated sponsored content terms.","takeaways":["Customer success is an underrated growth channel because word of mouth produces high-quality pipeline.","Bootstrapped companies can compete through narrow customer focus and in-house services.","An empty breach log may reflect underreporting, with supplier checks and vague risk-register entries as issues."],"check_first":"Confirm evidence behind claimed business outcomes and audience breakdown before contacting them.","main_ideas":["Customer success and sales quality matter more than channel spend","Market choice sets the ceiling, and customers should validate go-to-market decisions","Lean companies win through niche focus and in-house services","AI shifts advantage toward data, distribution, brand, and specialist niches","Privacy risk hides behind reassuring statements"],"partnership_formats":[],"partnership_url":null,"brands":["Trust Keith","Trickle"],"posts_cited":20,"latest_post":"2026-08-07","similar":[],"engagement":null},{"id":"sebastian-novinsek","name":"Sebastian Novinsek","url":"https://b2binfluencer.marketing/creators/sebastian-novinsek/","markdown_url":"https://b2binfluencer.marketing/creators/sebastian-novinsek.md","descriptor":"Sebastian Novinsek builds Influee, a platform for brands and agencies to find creators and produce user-generated content (UGC). Novinsek's work focuses on using creator content to test and scale paid social advertising.","linkedin_followers":4718,"linkedin_url":"https://www.linkedin.com/in/sebastian-novin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sebastian-novinsek.webp","topics":["ecommerce","paid-ads","dtc-ecommerce","paid-social-advertising","creator-marketing"],"audiences":["dtc-brands"],"verdict":"Sebastian Novinsek is most useful for practical advice on UGC creative supply, hook testing, and paid-social operations.","best_for":"UGC platforms or agencies serving DTC brands needing strategic content collaboration on creative volume and operations.","not_for":"Consumer skincare or beverage brands seeking one creator for personal product reviews and trend-led TikTok sales.","takeaways":["Test hook variations on one video body instead of buying a new concept for every variation.","Cost per purchase, not default cost per engagement, is the relevant measure for sales testing.","Manual UGC operations crack as client volume grows."],"check_first":"Ask for sponsor policy, rate card, minimum commitment, partnership inquiry route, and examples beyond Influee.","main_ideas":["UGC is a creative supply system, not a one-off content format","Choose the UGC format for the campaign's job, not for the volume","Test hooks on one video instead of buying a new concept for every variation","Manual UGC operations crack as client volume grows","Before scaling seasonal spend, work through an operational and financial checklist"],"partnership_formats":["Creator sourcing and UGC production for brands and agencies","Creative volume programs","Format mapping across brand-building and performance","Partnership and whitelisting plays","Multilingual and multi-market production","Campaign planning, recruiting, and review"],"partnership_url":null,"brands":["Influee"],"posts_cited":16,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"roger-collins","name":"Roger Collins","url":"https://b2binfluencer.marketing/creators/roger-collins/","markdown_url":"https://b2binfluencer.marketing/creators/roger-collins.md","descriptor":"Roger Collins writes about helping managed service providers grow, improve customer relationships, and develop services in areas such as cybersecurity and AI.","linkedin_followers":7437,"linkedin_url":"https://www.linkedin.com/in/-rogercollins","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roger-collins.webp","topics":["artificial-intelligence","leadership","cybersecurity","customer-success"],"audiences":[],"verdict":"Roger Collins is most useful for practical MSP growth content on quarterly business reviews, AI managed services, and cybersecurity.","best_for":"A B2B SaaS platform selling reporting, governance, or workflow tooling to MSPs for co-branded thought leadership.","not_for":"An enterprise cybersecurity vendor seeking independent lab-tested benchmarks, verified customer outcomes, or product comparison tables.","takeaways":["A quarterly business review should be a business strategy meeting, not a service update.","AI is becoming a recurring managed service, and the window to lead is short.","Most MSPs cannot staff a full SOC, so vendor partnerships have to close the gap."],"check_first":"Ask for audience breakdown and whether event posts are paid sponsorships or partnerships.","main_ideas":["A quarterly business review should be a business strategy meeting, not a service update","AI is becoming a recurring managed service, and the window to lead is short","MSP growth starts by questioning the assumptions that made you successful","The best salesperson is usually on the service desk, not in sales","Most MSPs cannot staff a full SOC, so vendor partnerships have to close the gap"],"partnership_formats":[],"partnership_url":null,"brands":["ConnectWise","Hoppier","N-able"],"posts_cited":13,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"anthony-cacciatore","name":"Anthony Cacciatore","url":"https://b2binfluencer.marketing/creators/anthony-cacciatore/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-cacciatore.md","descriptor":"Anthony Cacciatore works in industrial automation and robotics, helping manufacturers make automation decisions that can be supported and scaled. Cacciatore's LinkedIn posts discuss practical applications such as automated quality inspection, robot cybersecurity, and manufacturing modernization.","linkedin_followers":2220,"linkedin_url":"https://www.linkedin.com/in/anthony-cacciatore-47262395","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-cacciatore.webp","topics":["cybersecurity","industrial-automation","robotics"],"audiences":[],"verdict":"Anthony Cacciatore is most useful for practical automation content on inspection, robot cybersecurity, support, and Canadian manufacturing.","best_for":"A Canadian automation vendor seeking credible co-created thought leadership for manufacturing engineers.","not_for":"Paid promotional campaigns, product endorsements, or demo-led lead generation for broad North American buyers.","takeaways":["Automated inspection checks parts in a robotic cell and feeds measurements back to spot process drift.","Robot cybersecurity buying question: ask for independent certification, not just security features.","Automation launch planning should cover support, maintainability, and the customer's ability to operate the system."],"check_first":"Confirm fees, exclusivity, review rights, deliverables, and recent LinkedIn analytics.","main_ideas":["Automation projects stall on requirements, ownership and support, not on the technology","Cybersecurity is now a robot buying criterion, and a certificate is the test","Automate the inspection step, not only the part","Robot safety follows the application, not the robot category","Defence spending should be measured by what Canada builds, not what it buys"],"partnership_formats":[],"partnership_url":null,"brands":["CAS Group","Manufacturing AUTOMATION","Canadian Robotics Council"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"carly-macmeikan","url":"https://b2binfluencer.marketing/creators/carly-macmeikan/"},{"id":"steve-sterling","url":"https://b2binfluencer.marketing/creators/steve-sterling/"},{"id":"janmejay-bhatt","url":"https://b2binfluencer.marketing/creators/janmejay-bhatt/"}],"engagement":null},{"id":"drew-faloon","name":"Drew Faloon","url":"https://b2binfluencer.marketing/creators/drew-faloon/","markdown_url":"https://b2binfluencer.marketing/creators/drew-faloon.md","descriptor":"Drew Faloon works with high-income earners and business owners on financial planning that connects their personal finances with their business. Faloon describes this work as acting as a personal CFO, bringing financial decisions together rather than treating investments, taxes, cash flow, and household goals separately.","linkedin_followers":2724,"linkedin_url":"https://www.linkedin.com/in/drew-faloon-cfp%C2%AE-098777a7","youtube_url":null,"photo_url":null,"topics":[],"audiences":["business-owners"],"verdict":"Drew Faloon is most useful for thought leadership that connects business and personal finance for high earners and owners.","best_for":"Financial advisory firms wanting personal CFO and delegation content for business owners and high earners.","not_for":"Self directed investing apps or campaigns that celebrate do it yourself trading and managing your own money.","takeaways":["Faloon says they act as a personal CFO for people done with being good enough financially.","A contractor faced 40 percent material cost increases, raising who connects business and household finances.","A client earning mid six figures made weekend trades and saw returns barely 1 percent."],"check_first":"Confirm audience data, content formats, disclosure practices, and whether any paid partnership offer exists.","main_ideas":["Business and personal money should be planned as one system","High earners are usually the bottleneck in their own finances","Small money pressures quietly do more damage than dramatic events","Make the case for coordination without dismissing individual experts","Hard effort only holds up with recovery and a team"],"partnership_formats":[],"partnership_url":null,"brands":["TWM","Roof & Solar Brokers Group - CO Springs"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"tyese-kimble","url":"https://b2binfluencer.marketing/creators/tyese-kimble/"},{"id":"susie-newman","url":"https://b2binfluencer.marketing/creators/susie-newman/"},{"id":"cathey-kuo","url":"https://b2binfluencer.marketing/creators/cathey-kuo/"}],"engagement":null},{"id":"anthony-bushu","name":"Anthony Bushu","url":"https://b2binfluencer.marketing/creators/anthony-bushu/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-bushu.md","descriptor":"Anthony Bushu is a marketing professional in the tax technology space who shares practical lessons about corporate tax compliance, automation, and coordination between tax and IT teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/anthonybushu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-bushu.webp","topics":[],"audiences":[],"verdict":"They are most useful for clear educational content on tax automation, tax-IT alignment, and ERP planning.","best_for":"Tax technology or ERP partners needing educational content for finance and tax leaders.","not_for":"Product endorsements or claims of guaranteed error-free compliance and proven customer savings.","takeaways":["Tax often enters ERP projects late, and rate changes can require IT intervention.","Manual tax processes can cause payment delays, slower financial close, and expansion barriers.","A target state includes early collaboration, a joint roadmap, and finance, procurement, e-commerce integration."],"check_first":"Confirm format, claims, audience analytics, and any commercial attribution before contacting them.","main_ideas":["Bring tax into ERP and technology decisions early","Manual tax processes create costs beyond the tax bill","Treat tax automation as part of business modernization","Challenge the assumption that existing processes are good enough"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"aminat-hammed","name":"Aminat Hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/","markdown_url":"https://b2binfluencer.marketing/creators/aminat-hammed.md","descriptor":"Aminat Hammed shares practical advice on email marketing and customer retention for Shopify ecommerce brands, with a focus on using customer behavior to improve Klaviyo segments, automations, and follow-up.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/aminat-hammed","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","email-marketing","marketing-automation","ecommerce-retention"],"audiences":["ecommerce-marketers"],"verdict":"Aminat Hammed is most useful for Shopify email retention, Klaviyo segments, automations, and post-purchase follow-up advice.","best_for":"Shopify brands with purchase history and live flows to audit for retention.","not_for":"Broad reach sponsorship packages with guaranteed impressions, fixed prices, or produced creative assets.","takeaways":["Test whether each Klaviyo segment changes the customer message or experience.","Audit last 100 customers: purchases, follow-up, and how many returned.","Campaigns and flows serve different purposes; timing and relevance matter."],"check_first":"Ask directly about deliverables, price, lead time, audience data, and sponsorship format.","main_ideas":["The first purchase is the start of retention work","Customer data matters when it changes what someone sees next","Respond to customer behavior instead of sending more by default","A discount should not be the automatic answer to a customer going quiet","Make product information clear before shoppers reach the website"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Shopify","Omnisend"],"posts_cited":12,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"jitendra-kumar","name":"Jitendra Kumar","url":"https://b2binfluencer.marketing/creators/jitendra-kumar/","markdown_url":"https://b2binfluencer.marketing/creators/jitendra-kumar.md","descriptor":"Jitendra Kumar shares practical advice on website design, lead generation, and conversion optimization, with a focus on clear messaging, customer trust, and helping visitors take the next step.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jitendra-kumar-web-designer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jitendra-kumar.webp","topics":["ecommerce","lead-generation","conversion-rate-optimization"],"audiences":["ecommerce-brands","business-owners"],"verdict":"Jitendra Kumar is most useful for practical website, lead generation, and conversion checks.","best_for":"B2B eCommerce SaaS campaigns needing website lead and conversion diagnosis.","not_for":"Consumer beauty or lifestyle video-first sponsorships with audience guarantees and fixed deliverables.","takeaways":["Check if visitors quickly understand the offer and find one clear next step.","Replace claims like industry-leading with problem, process, proof, and result.","Fix conversion before buying more traffic; investigate product pages and checkout."],"check_first":"Ask for case studies, audience analytics, post dates, and paid partnership terms.","main_ideas":["Speak to a particular customer, not everyone","Use evidence instead of impressive-sounding claims","Find the website problem before buying more traffic","Set the business goal before designing, then test improvements"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-14","similar":[{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"shubham-shukla","url":"https://b2binfluencer.marketing/creators/shubham-shukla/"},{"id":"srujan-suman-k","url":"https://b2binfluencer.marketing/creators/srujan-suman-k/"}],"engagement":null},{"id":"jane-frankland","name":"Jane Frankland","url":"https://b2binfluencer.marketing/creators/jane-frankland/","markdown_url":"https://b2binfluencer.marketing/creators/jane-frankland.md","descriptor":"Jane Frankland works in cybersecurity, speaking and writing about security leadership, risk, access governance and AI accountability. Their work also includes mentoring and creating opportunities for people entering the industry.","linkedin_followers":56469,"linkedin_url":"https://www.linkedin.com/in/janefrankland","youtube_url":"https://www.youtube.com/channel/UC_iaBihl3WTYb4BhM5mkbgQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/jane-frankland.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":[],"verdict":"Jane Frankland is most useful for executive-level cybersecurity keynote or moderated session on leadership, access governance and AI accountability.","best_for":"Security, identity-governance or GRC vendors targeting CISOs and security leaders.","not_for":"Developer-tooling vendors needing hands-on technical tutorials, code walkthroughs or demo sign-up campaigns.","takeaways":["When an AI agent acts, someone still has to answer for it.","The right access becomes the wrong access as organisations change.","Periodic assurance is a poor match for systems that never stand still."],"check_first":"Ask for recent LinkedIn results and audience demographics, plus Instagram figures if used.","main_ideas":["When an AI agent acts, someone still has to answer for it","The right access becomes the wrong access as organisations change","Periodic assurance is a poor match for systems that never stand still","Talent is everywhere, but opportunity is not","The value of an industry event is the conversations, not the stage"],"partnership_formats":["Sponsored LinkedIn post with vendor framing","Vendor webinar, panel or live event promotion","Recorded interview or conversation with vendor executives"],"partnership_url":null,"brands":["Vanta","Okta","IN Security Movement","Gartner"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"jacob-riff","url":"https://b2binfluencer.marketing/creators/jacob-riff/"},{"id":"michelle-edmondson","url":"https://b2binfluencer.marketing/creators/michelle-edmondson/"},{"id":"steve-hunt","url":"https://b2binfluencer.marketing/creators/steve-hunt/"}],"engagement":null},{"id":"giann-quijano","name":"Giann Quijano","url":"https://b2binfluencer.marketing/creators/giann-quijano/","markdown_url":"https://b2binfluencer.marketing/creators/giann-quijano.md","descriptor":"Giann Quijano is a creative and growth strategist who builds AI-enabled tools and marketing systems for e-commerce brands, connecting performance data, creative testing, and technical execution.","linkedin_followers":15341,"linkedin_url":"https://www.linkedin.com/in/giannquijano","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/giann-quijano.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","ecommerce-growth","creative-strategy"],"audiences":[],"verdict":"Giann Quijano is most useful for building AI-enabled e-commerce growth systems and practical tools.","best_for":"A DTC e-commerce brand with ad, Shopify checkout, and retention data wanting a working experimentation roadmap.","not_for":"A one-off paid creator collaboration priced on reach and engagement without data access or process change.","takeaways":["They built twenty-five tools, apps, and client deliverables in a thirty-day build log.","They treat Q3 as the Q4 acquisition window before holiday competition drives up costs.","They connect ad performance data to product-page changes to shorten insight-to-test distance."],"check_first":"Confirm data access, case data, built tools, documentation, maintenance, and security reviews.","main_ideas":["From measurer to builder","Agentic loops as the growth engine","Hook-led creative tied to retention cohorts","Q3 is the Q4 acquisition window","Operating model over ad tweaks"],"partnership_formats":[],"partnership_url":null,"brands":["Claude","Meta","Shopify"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"brittany-casey","name":"Brittany Casey","url":"https://b2binfluencer.marketing/creators/brittany-casey/","markdown_url":"https://b2binfluencer.marketing/creators/brittany-casey.md","descriptor":"Brittany Casey is a Customer Success professional and LinkedIn creator who writes about customer outcomes, team leadership, and balancing AI automation with human relationships.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/thatcustomersuccessgal","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","customer-success"],"audiences":[],"verdict":"Useful for sponsored LinkedIn content or sessions on using AI in customer success without losing human judgment.","best_for":"A B2B SaaS customer success or support vendor wanting sponsored content or leadership sessions.","not_for":"Security, IT, developer, broad consumer lifestyle, or tightly controlled employer-brand campaigns.","takeaways":["At least 40% of a CSM's day should be automated, including health scores and call recaps.","Automation can remove routine calls, call notes, and CRM updates.","Aircall post marked #ad presented AI Virtual Agent and AI Assist for inbound support calls."],"check_first":"Confirm audience composition by seniority, job role, and buying power before contacting them.","main_ideas":["Automate the operational layer to make the human work more valuable","Customer Success as a growth engine, measured by outcomes rather than activity","Build trust across the organization, not just with the main contact","Community is a requirement, not a nice-to-have"],"partnership_formats":["Disclosed LinkedIn sponsored product post"],"partnership_url":null,"brands":["Aircall","Docusign"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"shivvani-seyth","name":"Shivvani Seyth","url":"https://b2binfluencer.marketing/creators/shivvani-seyth/","markdown_url":"https://b2binfluencer.marketing/creators/shivvani-seyth.md","descriptor":"Shivvani Seyth writes about revenue operations and go-to-market strategy for B2B companies, with a focus on CRM and data quality, customer segmentation, and sales and marketing alignment. Their posts connect these foundations to practical decisions about demand generation and AI.","linkedin_followers":4196,"linkedin_url":"https://www.linkedin.com/in/shivvani-seyth-68813331","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","b2b-marketing","revenue-operations","demand-generation","crm-data-quality","sales-and-marketing-alignment"],"audiences":["revenue-operations-leaders"],"verdict":"Shivvani Seyth is most useful for practical B2B revenue operations content on CRM data, segmentation, and sales and marketing alignment.","best_for":"B2B SaaS brands selling CRM, data, or revenue operations software and improving their own GTM.","not_for":"Consumer brands or agencies seeking packaged sponsorship, fixed deliverables, rate cards, or guaranteed impressions.","takeaways":["Use a generated ICP as a week-one hypothesis, then test it against closed deals.","Four data foundations: named owner, locked stage history, one account definition, structured meeting outcomes.","Only 5 to 7 percent of target accounts are in-market in a quarter."],"check_first":"Confirm audience demographics, engagement data, and whether any sponsorship or partnership terms exist.","main_ideas":["The data model, not the tool, decides what sales AI can deliver","Treat a generated ICP as a hypothesis and test it against closed deals","Most demand infrastructure assumes demand is spread evenly, and it is not","Sales and marketing alignment is a P&L line, audited at the handoffs","Read a sales AI launch through the team whose work it changes"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot For Startups","Salesforce","McKinsey","Gartner","6sense"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"gianni-newman","url":"https://b2binfluencer.marketing/creators/gianni-newman/"},{"id":"florin-tatulea","url":"https://b2binfluencer.marketing/creators/florin-tatulea/"},{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"}],"engagement":null},{"id":"chris-matan","name":"Chris Matan","url":"https://b2binfluencer.marketing/creators/chris-matan/","markdown_url":"https://b2binfluencer.marketing/creators/chris-matan.md","descriptor":"Chris Matan is a business owner working in precision CNC machining and commercial real estate. Matan also produces The Real Estate Machine Show, covering the overlap between manufacturing, business operations, and real estate.","linkedin_followers":1410,"linkedin_url":"https://www.linkedin.com/in/chrismatan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-matan.webp","topics":["artificial-intelligence","cybersecurity","commercial-real-estate","business-development"],"audiences":["small-business-owners","manufacturing-leaders"],"verdict":"Most useful for practical content on small manufacturing operations, vendor risk, payment controls, and commercial real estate.","best_for":"Manufacturing software brands seeking co-marketing content for small precision machine shops and OEM purchasing teams.","not_for":"National residential mortgage lenders seeking paid sponsorship for first-time homebuyer leads at scale.","takeaways":["A review of 974 purchase orders showed supplier concentration risk in a precision job shop.","A business email compromise led to a dual-authorization rule and phone verification for payment changes.","They present owner-occupied commercial property as a possible wealth-building tool for small business owners."],"check_first":"Confirm audience data, post reach, and partnership terms before committing spend.","main_ideas":["The machining is the easy part—the business around it decides whether a shop survives","One supplier can be a bigger threat than one bad job","Payment fraud is a small-business problem, and the fix is a procedure","Business owners should own the building they already rent","Patience is a strategy, and regret is the more expensive mistake"],"partnership_formats":[],"partnership_url":null,"brands":["Marich Machine & Tool","The Real Estate Machine Show","eXp Commercial"],"posts_cited":20,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ivan-canovese","name":"Ivan Canovese","url":"https://b2binfluencer.marketing/creators/ivan-canovese/","markdown_url":"https://b2binfluencer.marketing/creators/ivan-canovese.md","descriptor":"Ivan Canovese advises businesses on procurement and cost management, including how to understand supplier costs, improve purchasing decisions and prepare for supply-chain risks.","linkedin_followers":3801,"linkedin_url":"https://www.linkedin.com/in/ivancanovese","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","procurement","supply-chain-risk","ai-in-procurement"],"audiences":[],"verdict":"Ivan Canovese is most useful for practical procurement, cost management and supply-chain risk commentary for B2B decisions.","best_for":"A procurement consulting firm or cost-intelligence platform commissioning advisory content on cost intelligence and supply-chain risk.","not_for":"Mass-market consumer, lifestyle, or sponsorship campaigns needing large consumer reach and sponsored-post performance.","takeaways":["Cost and risk work belongs before the event, not after it.","The problem is not too little data, but data without direction.","AI earns its place by taking supplier prices apart."],"check_first":"Confirm audience data and any documented sponsorship format or comparable post performance before contacting them.","main_ideas":["Cost and risk work belongs before the event, not after it","The problem is not too little data, but data without direction","AI earns its place by taking supplier prices apart","Overlooked cost lines are where control is won","Geopolitical volatility is a reason to move, not to freeze"],"partnership_formats":[],"partnership_url":null,"brands":["ERA Group"],"posts_cited":16,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"josh-neuhart","name":"Josh Neuhart","url":"https://b2binfluencer.marketing/creators/josh-neuhart/","markdown_url":"https://b2binfluencer.marketing/creators/josh-neuhart.md","descriptor":"Josh Neuhart writes about workforce planning and staffing, helping employers diagnose hiring and retention problems and assess whether staffing is adding productive capacity.","linkedin_followers":6795,"linkedin_url":"https://www.linkedin.com/in/joshneuhart","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-neuhart.webp","topics":["manufacturing-workforce"],"audiences":["manufacturing-leaders"],"verdict":"Josh Neuhart helps employers diagnose hiring and retention problems and assess whether staffing adds productive capacity.","best_for":"Workforce-planning software or staffing campaigns for operations and HR leaders in manufacturing and defense.","not_for":"Consumer snack brand lifestyle awareness, product trial, short form video, or broad consumer reach.","takeaways":["A people shortfall is usually a constraint problem, not a hiring problem.","A department can be fully staffed on paper and still depend on one person.","Judge a staffing supplier by productive capacity added, not how fast it fills seats."],"check_first":"Confirm paid partnership availability, terms, audience demographics, and recent post performance data.","main_ideas":["A people shortfall is usually a constraint problem, not a hiring problem","A department can be fully staffed on paper and still depend on one person","Judge a staffing supplier by the productive capacity it adds, not how fast it fills seats","Multi-site operators usually have local problems; compare like with like to find the fix","Before buying more recruiting, find out where the last five candidates went"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"jenn-simon","url":"https://b2binfluencer.marketing/creators/jenn-simon/"},{"id":"brian-blum","url":"https://b2binfluencer.marketing/creators/brian-blum/"},{"id":"barbara-bruno","url":"https://b2binfluencer.marketing/creators/barbara-bruno/"}],"engagement":null},{"id":"warren-wurzer","name":"Warren Wurzer","url":"https://b2binfluencer.marketing/creators/warren-wurzer/","markdown_url":"https://b2binfluencer.marketing/creators/warren-wurzer.md","descriptor":"Warren Wurzer analyzes how companies can find new revenue in markets adjacent to their existing business. Wurzer's posts apply the Wurzer Adjacency Framework to company examples, and he publishes The Adjacent Edge newsletter.","linkedin_followers":306,"linkedin_url":"https://www.linkedin.com/in/warrenwurzer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/warren-wurzer.webp","topics":["healthcare","industrial-automation","mergers-and-acquisitions"],"audiences":["founders-and-operators"],"verdict":"Warren Wurzer is most useful for explaining how companies can find revenue in adjacent markets using the Wurzer Adjacency Framework.","best_for":"A B2B strategy, M&A, or growth advisory firm wanting co-branded webinar and article series on adjacency.","not_for":"A mass-reach B2B software or CFO cost-cutting platform measured by large audience size and cost-reduction messaging.","takeaways":["Capabilities filed as overhead are the expansion you're missing.","A growth stall follows three stages, and the exit is not more optimization.","Read a deal against the whole asset stack, not the headline."],"check_first":"Confirm whether they offer webinars or co-branded formats, and how Limitless Solutions appears in co-branded material.","main_ideas":["Capabilities filed as overhead are the expansion you're missing","A growth stall follows three stages, and the exit is not more optimization","Read a deal against the whole asset stack, not the headline","Regulated, audited infrastructure is an unpriced product","Cost-cutting is hireable; spotting adjacent revenue is scarce"],"partnership_formats":[],"partnership_url":null,"brands":["Limitless Solutions"],"posts_cited":22,"latest_post":"2026-10-07","similar":[{"id":"brian-blum","url":"https://b2binfluencer.marketing/creators/brian-blum/"},{"id":"abdelfatah-bourouies","url":"https://b2binfluencer.marketing/creators/abdelfatah-bourouies/"},{"id":"anthony-cacciatore","url":"https://b2binfluencer.marketing/creators/anthony-cacciatore/"}],"engagement":null},{"id":"mark-cole","name":"Mark Cole","url":"https://b2binfluencer.marketing/creators/mark-cole/","markdown_url":"https://b2binfluencer.marketing/creators/mark-cole.md","descriptor":"Mark Cole writes about quality and regulatory compliance in medical device manufacturing. Cole's posts connect FDA warning letters and ISO 13485 requirements to practical decisions, including how manufacturers should validate automated processes and oversee AI-generated documents.","linkedin_followers":978,"linkedin_url":"https://www.linkedin.com/in/mark-cole-04a50313","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Mark Cole is most useful for explaining medical device quality and regulatory compliance through FDA warning letters and ISO 13485.","best_for":"A medical device manufacturer strengthening quality compliance, preparing for FDA inspection, or governing AI in documentation.","not_for":"A direct-to-consumer wellness brand or general AI productivity brand seeking large-scale consumer awareness.","takeaways":["AI can write compliance documents, but a qualified person still owns them.","Automated inspection needs validation, guardrails, and a human backstop.","Quality leadership is a competence question that FDA inspections actually test."],"check_first":"Confirm audience breakdown, recent performance data, rates, and a direct inquiry route.","main_ideas":["AI can write the documents, but a qualified person still owns them","Automated inspection is fine only with validation, guardrails, and a human backstop","Quality leadership is a competence question that inspections actually test","Tests an outside argument against device rules"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"mark-milburn","name":"Mark Milburn","url":"https://b2binfluencer.marketing/creators/mark-milburn/","markdown_url":"https://b2binfluencer.marketing/creators/mark-milburn.md","descriptor":"Mark Milburn writes LinkedIn posts about franchise news, growth and ownership opportunities. The posts turn company announcements into concise stories that highlight details prospective franchisees may want to weigh, such as training, available markets and the business model.","linkedin_followers":10565,"linkedin_url":"https://www.linkedin.com/in/mark-milburn-49174b145","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-milburn.webp","topics":["unit-economics"],"audiences":[],"verdict":"Mark Milburn is most useful for turning franchise announcements into prospect-facing LinkedIn posts about ownership details.","best_for":"Franchise development or multi-brand franchise PR teams placing territory, award, ranking, or new-owner news.","not_for":"Brands needing measurable qualified prospect inquiries from one metro or lead attribution.","takeaways":["College H.U.N.K.S. post describes Brady Wright reviewing the Franchise Disclosure Document and shadowing an existing owner.","The Joint Chiropractic post frames Texas territory reacquisition as market openings and franchisee support.","Stratus Clean roundup pairs industry rankings with named franchisee results."],"check_first":"Confirm recent reach, engagement, profile views, and whether audience data shows franchisee prospects.","main_ideas":["Turn franchise news into a prospect brief, not just a company announcement","Show the vetting process, not just the outcome","Use awards and rankings as entry points to operating evidence","Territory moves matter when the post names the markets and the remaining capacity","Product and support specifics do the persuading"],"partnership_formats":[],"partnership_url":null,"brands":["The Foundry Group","Uni K Wax Studios","College H.U.N.K.S. Hauling Junk and Moving","The Joint Chiropractic","The New York Butcher Shoppe","Stratus Clean"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"},{"id":"john-henning","url":"https://b2binfluencer.marketing/creators/john-henning/"},{"id":"madalina-iordache","url":"https://b2binfluencer.marketing/creators/madalina-iordache/"}],"engagement":null},{"id":"david-blonski","name":"David Blonski","url":"https://b2binfluencer.marketing/creators/david-blonski/","markdown_url":"https://b2binfluencer.marketing/creators/david-blonski.md","descriptor":"David Blonski writes about enterprise AI and argues that companies can use AI to replace legacy business software and automate operational workflows.","linkedin_followers":2950,"linkedin_url":"https://www.linkedin.com/in/davidblonski","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-blonski.webp","topics":["artificial-intelligence","ai-agents","enterprise-ai","digital-transformation"],"audiences":["procurement-leaders","it-leaders"],"verdict":"David Blonski is most useful for arguing that enterprises should replace legacy software workflows with governed AI.","best_for":"Enterprise AI platforms, migration services, or systems integrators targeting CIOs and architecture leaders.","not_for":"Legacy SaaS incumbents promoting AI add-ons as secure, reliable, and easy to adopt.","takeaways":["Incumbent suite vendors raise subscription prices and meter AI on top.","One AI architecture instead of one agent per business function.","Redesign the process before putting AI into it, as with Danaher."],"check_first":"Confirm role at Elementum AI, partner route, and audience demographics before committing.","main_ideas":["Incumbents raise software prices and meter AI on top","One AI architecture instead of one agent per business function","Redesign the process before putting AI into it","Cut the software bill, not the payroll","Stage the migration: keep payroll and the general ledger, move the rest"],"partnership_formats":["Co-hosted customer webinar with a consulting partner"],"partnership_url":null,"brands":["Elementum AI","Sanofi","Danaher","Deloitte","ServiceNow","Workday"],"posts_cited":16,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"jacob-riff","name":"Jacob Riff","url":"https://b2binfluencer.marketing/creators/jacob-riff/","markdown_url":"https://b2binfluencer.marketing/creators/jacob-riff.md","descriptor":"Jacob Riff writes about helping small companies prepare for SOC 2 and says Riff builds Klaay, a platform for managing compliance work.","linkedin_followers":3242,"linkedin_url":"https://www.linkedin.com/in/jacobriff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jacob-riff.webp","topics":["go-to-market"],"audiences":["founders","b2b-saas"],"verdict":"Jacob Riff is most useful for explaining SOC 2 preparation to founders at small software companies.","best_for":"Co-authored expert content for SOC 2 audit, compliance advisory, or security-testing brands reaching 2-to-50-person software founders.","not_for":"A competing GRC or compliance-automation platform seeking paid sponsorship or product co-marketing.","takeaways":["Compliance is a sales problem, not a security one.","The SOC 2 calendar cannot be bought down.","A spreadsheet and shared drive can work; a platform is optional."],"check_first":"Confirm media-partnership route, terms, and audience engagement data before paid placement.","main_ideas":["Compliance is a sales problem, not a security one","The SOC 2 calendar cannot be bought down","Riff argues the case against buying a compliance platform","The durable problem is memory, not the audit","Publishing prices and skipping the sales call"],"partnership_formats":[],"partnership_url":null,"brands":["Klaay","Vanta","Drata","Thoropass","RankmyAI"],"posts_cited":16,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"matthew-guldin","name":"Matthew Guldin","url":"https://b2binfluencer.marketing/creators/matthew-guldin/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-guldin.md","descriptor":"Matthew Guldin writes about healthcare technology and reviews conference proposals, including for the HIMSS Global Health Conference. Guldin's posts focus on how to show the real-world impact of technology: the problem it addressed, what changed, measurable results, and lessons other healthcare organizations can use.","linkedin_followers":6346,"linkedin_url":"https://www.linkedin.com/in/mattguldin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-guldin.webp","topics":["healthcare"],"audiences":[],"verdict":"Useful for sharpening healthcare technology case studies and HIMSS conference proposals around measurable impact.","best_for":"Healthcare IT consultancies and teams preparing HIMSS submissions or implementation case studies.","not_for":"Reach-led consumer health or medical device brand awareness campaigns.","takeaways":["Implementation is not an outcome; impact is.","Proposals should show baseline, credible results, and lessons learned.","Case studies should explain clinician pushback or a metric that failed to move."],"check_first":"Confirm audience demographics, engagement data, and whether they offer sponsorship or partnership terms.","main_ideas":["Implementation is not an outcome; impact is","Don't let a provider-vendor case study become a product pitch","The most useful proposals admit what didn't work","Healthcare market change comes through structures, not one business model","Put practitioners' measurable work on the agenda"],"partnership_formats":[],"partnership_url":null,"brands":["HIMSS","NJDVHIMSS","Private Equity Stakeholder Project"],"posts_cited":12,"latest_post":"2026-08-31","similar":[{"id":"charles-j-french","url":"https://b2binfluencer.marketing/creators/charles-j-french/"},{"id":"suleman-adil","url":"https://b2binfluencer.marketing/creators/suleman-adil/"},{"id":"john-c","url":"https://b2binfluencer.marketing/creators/john-c/"}],"engagement":null},{"id":"mat-oconnor","name":"Mat O'Connor","url":"https://b2binfluencer.marketing/creators/mat-oconnor/","markdown_url":"https://b2binfluencer.marketing/creators/mat-oconnor.md","descriptor":"Mat O'Connor works in ecommerce, with a focus on storefront performance, platform migration and conversion optimization. Mat also organizes the Digital Clubhouse Summit in Manchester and speaks at ecommerce events.","linkedin_followers":5325,"linkedin_url":"https://www.linkedin.com/in/matoconnor","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mat-oconnor.webp","topics":["ecommerce","conversion-rate-optimization"],"audiences":[],"verdict":"Useful for making the case to fix storefront performance before platform migration or more conversion testing.","best_for":"A B2B ecommerce agency serving Magento, Hyvä and Shopify merchants, especially case-study or speaking work.","not_for":"A consumer brand or US-focused SaaS seeking high-volume influencer campaigns with guaranteed impressions and demographic targeting.","takeaways":["Helmet City conversion rose 16% after Hyvä rebuild before testing, then 9% more from optimisation.","They argue a slow storefront caps conversion, so fix the frontend before testing.","Digital Clubhouse Summit panel asked whether replatforming actually fixes performance and conversion problems."],"check_first":"Ask for supporting Helmet City case-study documentation and a named client reference.","main_ideas":["Fix the storefront before you test conversion","Replatforming is not automatically the fix","Magento roots, Hyvä work, and Shopify too","Build a northern ecommerce community, not just a London one","Peak-season preparation is a practical clinic, not a strategy talk"],"partnership_formats":["Digital Clubhouse Summit event partnership","Conference talk or stand presence delivered for a platform","Named case study on your storefront or migration project"],"partnership_url":null,"brands":["Digital Clubhouse","Hyvä","Mollie","Helmet City","Willow & Hall","Magento","Shopify","Hypernode","Actuate"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"johnny-eaker","name":"Johnny Eaker","url":"https://b2binfluencer.marketing/creators/johnny-eaker/","markdown_url":"https://b2binfluencer.marketing/creators/johnny-eaker.md","descriptor":"Johnny Eaker focuses on using virtual reality to help manufacturers and trade schools recruit, onboard, and train workers. Posts describe immersive previews of real work environments and hands-on safety training.","linkedin_followers":3106,"linkedin_url":"https://www.linkedin.com/in/johnnyeaker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/johnny-eaker.webp","topics":["recruiting","workforce-development","manufacturing","employee-retention"],"audiences":[],"verdict":"Useful for making manufacturing and trade work visible through VR previews and hands-on training.","best_for":"VR onboarding vendors or manufacturers testing pre-hire immersive previews to reduce early turnover.","not_for":"Consumer brand campaigns needing broad reach, fixed impressions, or verified buyer audiences.","takeaways":["Early turnover is a preview problem, not a technology problem.","A virtual facility tour can help candidates picture manufacturing work before applying.","Immersive training is for the whole workforce, not just younger hires."],"check_first":"Confirm follower location and industry breakdowns, impressions, engagement, and budget control.","main_ideas":["Early turnover is a preview problem, not a technology problem","Manufacturers are maintaining their own image problem, and VR fixes the front door","More content is not fixing the training problem; change the format instead","You cannot recruit someone for a job they cannot picture","Immersive training is for the whole workforce, not just younger hires"],"partnership_formats":[],"partnership_url":null,"brands":["BeThere Immersive","Ranken Technical College"],"posts_cited":18,"latest_post":"2026-09-29","similar":[{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"},{"id":"devin-marble","url":"https://b2binfluencer.marketing/creators/devin-marble/"},{"id":"timothy-smith","url":"https://b2binfluencer.marketing/creators/timothy-smith/"}],"engagement":null},{"id":"buddha-chandrasekhar","name":"Buddha Chandrasekhar","url":"https://b2binfluencer.marketing/creators/buddha-chandrasekhar/","markdown_url":"https://b2binfluencer.marketing/creators/buddha-chandrasekhar.md","descriptor":"Buddha Chandrasekhar presents himself as CEO of Anuvadini AI and CCO at AICTE, Ministry of Education. Chandrasekhar's posts discuss multilingual AI, education and internships, and technology development in India.","linkedin_followers":17799,"linkedin_url":"https://www.linkedin.com/in/chandrasekharbudha","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/buddha-chandrasekhar.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Buddha Chandrasekhar is most useful for institutional collaboration on Indian-language skilling and public digital infrastructure.","best_for":"A partnership aimed at Indian-language skilling or public digital infrastructure, not sponsored content.","not_for":"A reach-based paid campaign for a consumer brand or foreign-owned product.","takeaways":["National Internship Portal reports 4.7 crore students registered and 2.9 crore verified.","Anuvadini AI announced ISO 9001:2015 and ISO/IEC 27001:2022 certifications.","Posts argue India should build its own messaging platform, with UPI as payments precedent."],"check_first":"Confirm audience breakdown and post performance before contacting them; only 17,799 LinkedIn following is public.","main_ideas":["India should own its digital backbone instead of renting one","Multilingual AI as public infrastructure, with certified quality behind it","Education has to end in a job, and internships are the bridge","Small recruitment calls sit beside national mission statements","Upgrade national programmes into world-leading ones"],"partnership_formats":["Industry collaboration on the national internship programme"],"partnership_url":null,"brands":["Anuvadini AI","AICTE, Ministry of Education"],"posts_cited":14,"latest_post":"2026-09-17","similar":[{"id":"neha-kabra","url":"https://b2binfluencer.marketing/creators/neha-kabra/"},{"id":"ravi-nandan-sinha","url":"https://b2binfluencer.marketing/creators/ravi-nandan-sinha/"},{"id":"frederick-douglas-lumpkin","url":"https://b2binfluencer.marketing/creators/frederick-douglas-lumpkin/"}],"engagement":null},{"id":"shahab-mitha","name":"Shahab Mitha","url":"https://b2binfluencer.marketing/creators/shahab-mitha/","markdown_url":"https://b2binfluencer.marketing/creators/shahab-mitha.md","descriptor":"Shahab Mitha is a Yardi-focused consultant at Exalenze who writes about improving real-estate reporting, data quality, and software implementations.","linkedin_followers":4046,"linkedin_url":"https://www.linkedin.com/in/shahab-mitha","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shahab-mitha.webp","topics":["artificial-intelligence","property-management","data-quality"],"audiences":[],"verdict":"Useful for explaining Yardi reporting, data quality, and implementation tradeoffs to finance and property accounting teams.","best_for":"Yardi consultancy or property software vendor wanting thought leadership for controllers and finance systems leads.","not_for":"Consumer smart home or home services brands seeking lifestyle creator content.","takeaways":["A month-end spreadsheet can signal a needed report was never built.","A four-day board pack and retyped lender reports showed a reporting gap.","Clean data comes before switching on AI, because messy data can produce wrong answers."],"check_first":"Confirm audience data, recent post results, and the partnership route before contacting them.","main_ideas":["A month-end spreadsheet is a report that was never built","The software did not fail; the setup did","Reports should be handed over as documented, reconciled work","Sequencing a go-live beats extending the timeline","Clean data comes before switching on AI"],"partnership_formats":[],"partnership_url":null,"brands":["Exalenze","Yardi","BigLeaps Consulting"],"posts_cited":13,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"tyese-kimble","name":"Tyese Kimble","url":"https://b2binfluencer.marketing/creators/tyese-kimble/","markdown_url":"https://b2binfluencer.marketing/creators/tyese-kimble.md","descriptor":"Tyese Kimble works with small-business owners on accounting, financial structure, and business strategy. Their posts emphasize understanding cash flow, profitability, taxes, and business structure before making growth decisions.","linkedin_followers":1353,"linkedin_url":"https://www.linkedin.com/in/tyese-kimble","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tyese-kimble.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Tyese Kimble is most useful for practical financial strategy and tax clarity content for small-business owners.","best_for":"A small-business accounting or fractional CFO firm seeking booked discovery calls, not impressions.","not_for":"A consumer tax-filing app or mass-market finance product wanting general-audience reach or app installs.","takeaways":["Kimble says financial clarity must come before strategy, naming income, expenses, profitability, cash flow, structure.","One post estimates three years of bookkeeping at $1,000 monthly would total $36,000.","Another post names five areas to understand before pursuing tax strategy."],"check_first":"Confirm analytics, formats, deliverables, disclosure, pricing, sponsored link destination, and comment monitoring.","main_ideas":["Financial clarity has to come before strategy","Falling behind has a compounding price","Business structure is a control decision, not paperwork","Employee, business owner, employer — most people never make the shift","Trust and avoidance, not ignorance, are what block the work"],"partnership_formats":[],"partnership_url":null,"brands":["Financial & Business Solutions LLC","Paycom"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"david-safeer","url":"https://b2binfluencer.marketing/creators/david-safeer/"},{"id":"lisa-brizendine","url":"https://b2binfluencer.marketing/creators/lisa-brizendine/"},{"id":"ren-e-s","url":"https://b2binfluencer.marketing/creators/ren-e-s/"}],"engagement":null},{"id":"frank-given","name":"Frank Given","url":"https://b2binfluencer.marketing/creators/frank-given/","markdown_url":"https://b2binfluencer.marketing/creators/frank-given.md","descriptor":"Frank Given works with organisations on consulting, mentoring and board matters, helping them respond to changing business pressures. Given's posts discuss practical decisions around small-business procurement, AI adoption, governance, sustainability and operations.","linkedin_followers":2079,"linkedin_url":"https://www.linkedin.com/in/frank-given","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-adoption"],"audiences":[],"verdict":"Most useful for grounded expert content on small-business procurement, AI adoption, governance and sustainability decisions.","best_for":"B2B consultancy campaign on small-business procurement and AI adoption for professional readers.","not_for":"Large software vendor broad-reach brand awareness with paid sponsorship, video and reach targets.","takeaways":["A customer's evidence request can be a one-off or an early market signal.","Sustainability requirements arrive before small-business capability does.","AI adoption is an operational change, not a technology purchase."],"check_first":"Confirm paid partnership terms, media kit, rate card, deliverables, exclusivity, content rights, recent results, audience data.","main_ideas":["The question beneath changing client pressures stays the same","A customer's evidence request can be a one-off or an early market signal","Sustainability requirements arrive before small-business capability does","AI adoption is an operational change, not a technology purchase","Formal structure buys credibility, then can narrow flexibility"],"partnership_formats":[],"partnership_url":null,"brands":["Engineers Ireland","Institution of Mechanical Engineers","A-SIDE project"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"leo-pickford","name":"Leo Pickford","url":"https://b2binfluencer.marketing/creators/leo-pickford/","markdown_url":"https://b2binfluencer.marketing/creators/leo-pickford.md","descriptor":"Leo Pickford works with logistics companies on fleet electrification, helping them plan electric-truck rollouts alongside charging, grid capacity, solar, batteries and day-to-day operations.","linkedin_followers":1850,"linkedin_url":"https://www.linkedin.com/in/leo-pickford-76204b14","youtube_url":null,"photo_url":null,"topics":["supply-chain"],"audiences":[],"verdict":"Leo Pickford is most useful for practical fleet electrification planning across vehicles, charging, energy and site operations.","best_for":"Fleet electrification consultancies or campaigns on logistics microgrids and electric truck transition planning.","not_for":"Charger hardware product endorsements that present one depot charger as the complete answer.","takeaways":["Start with first 5 to 20 vehicles, chosen by route, charging, dwell time and whole-life cost.","A 100-vehicle fleet does not necessarily need 100 chargers on day one.","Solar, batteries and managed charging can work together at a logistics site."],"check_first":"Ask for recent LinkedIn analytics, audience decision-maker data and collaboration terms.","main_ideas":["Electrification is an energy-system design problem, not a vehicle purchase","Start with the first five to twenty vehicles, not the whole fleet","The 100-chargers myth: telemetry before hardware","Demand-side response and vehicle-to-grid make the fleet part of the grid","Electrification changes operations and people, not just procurement"],"partnership_formats":[],"partnership_url":null,"brands":["TransitionWise"],"posts_cited":14,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"hyunjeong-kim","name":"Hyunjeong Kim","url":"https://b2binfluencer.marketing/creators/hyunjeong-kim/","markdown_url":"https://b2binfluencer.marketing/creators/hyunjeong-kim.md","descriptor":"Hyunjeong Kim writes about industrial AI, robotics and manufacturing, explaining how developments in areas such as automotive and semiconductors could affect companies and supply chains.","linkedin_followers":22151,"linkedin_url":"https://www.linkedin.com/in/hyunjeongkim2026","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","physical-ai","industrial-ai"],"audiences":[],"verdict":"Most useful for explaining industrial AI, robotics and manufacturing developments and their effects on products, production and business operations.","best_for":"A B2B automotive technology campaign about industrial AI for German manufacturing and automotive readers.","not_for":"This is not for consumer lifestyle endorsements, product reviews, personal testimonials or conversion-led promotional work.","takeaways":["BMW's Neue Klasse could reshape the car company as well as its vehicles.","RobCo's modular robot cells and rental model make physical AI tangible in factories.","Infineon's sale of backend sites to ASE highlights packaging and testing in semiconductor supply chains."],"check_first":"Confirm availability for commissioned work, audience demographics and any paid format or terms.","main_ideas":["AI is moving out of software and onto the factory floor and engineering bench","Germany's industrial base is an advantage because the data and the ecosystem are already there","Supplier relationships are being redrawn: keep differentiation in-house, buy and co-develop the rest","Production and supply chains are being reorganised regionally, not around one global model","European AI capability means open-weight models and deployment a company controls"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-04","similar":[{"id":"ozgur-tohumcu","url":"https://b2binfluencer.marketing/creators/ozgur-tohumcu/"},{"id":"santi-adavani","url":"https://b2binfluencer.marketing/creators/santi-adavani/"},{"id":"joe-yan","url":"https://b2binfluencer.marketing/creators/joe-yan/"}],"engagement":null},{"id":"shilpy-singh","name":"Shilpy Singh","url":"https://b2binfluencer.marketing/creators/shilpy-singh/","markdown_url":"https://b2binfluencer.marketing/creators/shilpy-singh.md","descriptor":"Shilpy Singh works in the pharmaceutical industry, speaks about AI in pharma, and designs learning programs that connect industry teams with students and young changemakers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shilpy-singh-108091b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shilpy-singh.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Shilpy Singh is most useful for invited talks and learning programs on AI in pharma and industry-academia connections.","best_for":"Pharmaceutical makers and event hosts needing a speaker or program collaborator for AI in pharma.","not_for":"Sponsored social campaigns with paid deliverables, audience demographics, and reach or engagement guarantees.","takeaways":["AI is already changing pharmaceutical work.","Pharmaceutical knowledge is best learned on the shop floor.","Industry should build real bridges to universities and social-sector programmes."],"check_first":"Confirm capacity, internal support, references, fee, length, audience size, and availability before booking.","main_ideas":["AI is already changing pharmaceutical work","Pharmaceutical knowledge is best learned on the shop floor","Industry should build real bridges to universities and social-sector programmes","Commercial success and public good belong in the same sentence","Inclusion is a leadership responsibility, shown in who is in the room"],"partnership_formats":["Conference or festival session","Expert panel participation","Guest lecture for pharmaceutical sciences students","Multi-day training or induction program design"],"partnership_url":null,"brands":["Piramal Pharma Ltd","Piramal Foundation","Chameli Devi Group of Institutions","IIT Madras","World Health Congress"],"posts_cited":13,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"dana-alfirevic","name":"Dana Alfirevic","url":"https://b2binfluencer.marketing/creators/dana-alfirevic/","markdown_url":"https://b2binfluencer.marketing/creators/dana-alfirevic.md","descriptor":"Dana Alfirevic works on retail and mixed-use development opportunities, including The Villages at Rocky Mount, and hosts networking events for Charlotte’s commercial real estate and business communities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dana-alfirevic","youtube_url":null,"photo_url":null,"topics":["commercial-real-estate"],"audiences":[],"verdict":"Most useful for retail leasing at The Villages at Rocky Mount and Charlotte commercial real estate networking events.","best_for":"A restaurant franchise or retailer seeking Eastern North Carolina locations and Charlotte broker contacts.","not_for":"A software vendor wanting sponsored video explainers, a rate card, and tracked demo signups.","takeaways":["The Villages at Rocky Mount plans 500-plus apartments, 115-plus townhomes, and 100-plus acres of retail.","Dana Alfirevic invites retailers, restaurants, and franchise groups to discuss tenant mix.","They led an H7 Network happy hour and presented The Villages at Rocky Mount."],"check_first":"Confirm their formal job title, earlier work, audience analytics, and project figures.","main_ideas":["Commercial real estate runs on in-person relationships across industries","A mixed-use project is a tenant-mix problem, not just a construction milestone","Networking events put live projects in front of the room","Career mobility and hiring belong in the same room as CRE networking","Practical lease education is worth sharing with the network"],"partnership_formats":["Event sponsorship or company presence at Charlotte networking nights","Sponsored presentation slot at a hosted happy hour","Retail leasing and tenant placement at The Villages at Rocky Mount"],"partnership_url":null,"brands":["Falcon Development","H7 Network"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ismail-khan","name":"Ismail Khan","url":"https://b2binfluencer.marketing/creators/ismail-khan/","markdown_url":"https://b2binfluencer.marketing/creators/ismail-khan.md","descriptor":"Ismail Khan shares practical guidance for selling on Amazon, including product research, listing images and keywords, inventory, pricing, and Amazon FBA. Their posts also cover wholesale selling and advertising.","linkedin_followers":1656,"linkedin_url":"https://www.linkedin.com/in/amazon-amazonfba-amazonppc-spcialist","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ismail-khan.webp","topics":["inventory-management"],"audiences":["amazon-sellers"],"verdict":"Ismail Khan is useful for introductory Amazon selling checklists on product research, listing imagery, keywords, inventory, pricing and FBA.","best_for":"This fits consumer products brands planning an FBA launch or refreshing Amazon listings.","not_for":"This is not for paid multi-channel campaigns needing video, newsletter placements, or reach-based performance proof.","takeaways":["An Amazon product failure is a system problem, not one bad decision.","Choose products by proven demand, not personal taste.","Listing images and video are a conversion decision, not decoration."],"check_first":"Confirm client references, results, audience impressions, and whether video or newsletter examples exist.","main_ideas":["An Amazon product failure is a system problem, not one bad decision","Choose products by proven demand, not personal taste","Listing images and video are a conversion decision, not decoration","Wholesale is its own model, built on supplier relationships","Track platform shifts and short demand windows"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon"],"posts_cited":15,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"amy-leffingwell","name":"Amy Leffingwell","url":"https://b2binfluencer.marketing/creators/amy-leffingwell/","markdown_url":"https://b2binfluencer.marketing/creators/amy-leffingwell.md","descriptor":"Amy Leffingwell advises ecommerce and CPG brands on TikTok Shop and creator commerce, with a focus on testing demand, measuring cross-channel impact, and improving contribution margin.","linkedin_followers":2217,"linkedin_url":"https://www.linkedin.com/in/amy-leffingwell-2898621","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/amy-leffingwell.webp","topics":["ecommerce","tiktok-shop"],"audiences":["dtc-brands"],"verdict":"Amy Leffingwell helps brands test TikTok Shop demand and measure cross-channel contribution margin.","best_for":"DTC repeat-purchase brands or CPG teams planning TikTok Shop measurement and margin strategy.","not_for":"Brands seeking standard paid creator sponsorship with guaranteed views and fixed rate card.","takeaways":["TikTok Shop can test real purchases, pricing, and customer response before a retail push.","First orders may be unprofitable, so assess repeat purchasing and blended contribution margin.","Measure the whole commerce system, not only TikTok Shop on-platform sales."],"check_first":"Confirm engagement type, deliverables, pricing, and audience data before contacting them.","main_ideas":["TikTok Shop as proof of demand before a retail push","Contribution margin is a repeat-purchase outcome, not a first-order number","Grade the whole commerce system, not each channel's return","The timing argument: waiting does not reduce risk, it removes advantage","Creator-driven buying collapses acquisition, attribution, and checkout into one motion"],"partnership_formats":["TikTok Shop planning call","CPG 2026 planning breakdown","Contribution margin split analysis","Cross-channel TikTok measurement review","Joint demand-and-measurement engagement with Return on Creators"],"partnership_url":null,"brands":["Return on Creators (RoC)","StoreHero"],"posts_cited":14,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"matthew-littlefield","name":"Matthew Littlefield","url":"https://b2binfluencer.marketing/creators/matthew-littlefield/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-littlefield.md","descriptor":"Matthew Littlefield writes about industrial productivity and manufacturing operations, including how companies can use data, operating practices, and AI to improve factory performance.","linkedin_followers":8562,"linkedin_url":"https://www.linkedin.com/in/matthewlittlefield","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-littlefield.webp","topics":["artificial-intelligence","supply-chain","industrial-ai","manufacturing-operations"],"audiences":[],"verdict":"Matthew Littlefield is most useful for practical analysis linking manufacturing productivity measures to investment, outsourcing, operating practices, and industrial AI decisions.","best_for":"A manufacturing research or advisory firm planning a keynote and research on stalled productivity and AI in operations.","not_for":"A campaign buying distribution through paid sponsorship, fixed placements, rate cards, or guaranteed reach.","takeaways":["US manufacturing total factor productivity stopped improving around 2010.","Outsourcing moved from productivity engine to biggest drag.","Capital discipline, not tariff headlines, separates top performers."],"check_first":"Confirm audience roles, seniority, industries, and recent engagement for comparable content.","main_ideas":["US manufacturing productivity stopped improving around 2010. That’s the problem to explain","Outsourcing went from productivity engine to biggest drag","Capital discipline, not tariff headlines, separates the top performers","The biggest productivity risks are quiet: a stale operating model and retiring knowledge","AI changes the build-versus-buy calculation, but the costs remain"],"partnership_formats":[],"partnership_url":null,"brands":["LNS Research","Johnson & Johnson","Danaher","Tulip Interfaces","Fuuz"],"posts_cited":14,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"brian-koffler","name":"Brian Koffler","url":"https://b2binfluencer.marketing/creators/brian-koffler/","markdown_url":"https://b2binfluencer.marketing/creators/brian-koffler.md","descriptor":"Brian Koffler runs a paid media agency focused on B2B SaaS companies, connecting advertising across platforms such as Google and LinkedIn with HubSpot, email, and revenue reporting.","linkedin_followers":8392,"linkedin_url":"https://www.linkedin.com/in/briankoffler","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-koffler.webp","topics":["sales","paid-ads","b2b-marketing","demand-generation","paid-media","sales-and-marketing-alignment"],"audiences":[],"verdict":"Brian Koffler is most useful for connecting paid media to CRM, sales follow-up, and pipeline reporting.","best_for":"Series B B2B SaaS brands wanting paid media held accountable for qualified opportunities.","not_for":"Brands seeking sponsored posts judged on impressions and engagement without CRM access.","takeaways":["Paid media is usually one broken part in a larger revenue system.","Agency accountability ends at the form fill, so someone inside must own the handoff.","Rebuild reporting first so every dollar can be traced to a deal."],"check_first":"Confirm CRM access, sales feedback ownership, and reporting that traces spend to deals.","main_ideas":["Paid-media accountability ends at the form fill, so someone inside must own the handoff","Paid media is usually one broken part in a larger revenue system","Compare an agency fee to the fully loaded cost of an in-house function, not to ad spend","Rebuild reporting first so every dollar can be traced to a deal","The method: audit first, build attribution, launch fast, optimize to qualified deals"],"partnership_formats":["Paid media retainer with Koffler's agency"],"partnership_url":null,"brands":["D.I.G.S."],"posts_cited":14,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"zach-schieffer","name":"Zach Schieffer","url":"https://b2binfluencer.marketing/creators/zach-schieffer/","markdown_url":"https://b2binfluencer.marketing/creators/zach-schieffer.md","descriptor":"Zach Schieffer works on email and SMS retention for direct-to-consumer ecommerce brands. Schieffer's posts discuss retention strategy, campaign planning, and improving how brands turn customer relationships into repeat revenue.","linkedin_followers":21137,"linkedin_url":"https://www.linkedin.com/in/zach-schieffer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zach-schieffer.webp","topics":["ecommerce","email-marketing","ecommerce-retention","ecommerce-operations"],"audiences":[],"verdict":"They are most useful for concrete email and SMS retention work for DTC ecommerce brands.","best_for":"DTC retention agencies or high-growth ecommerce brands needing email and SMS consulting.","not_for":"Consumer or B2B brands seeking sponsored LinkedIn reach or influencer-style paid partnerships.","takeaways":["A brand's ceiling is set by what it earns after the first order.","Promotional pressure is budgeted in blocks, not spread evenly.","List growth is a designed sequence, with email collected before SMS."],"check_first":"Confirm sponsorship format, rates, terms, and audience demographics.","main_ideas":["A brand’s ceiling is set by what it earns after the first order","Promotional pressure is budgeted in blocks, not spread evenly","The offer should be carried inside an idea","Give every channel one job and read them together","List growth is a designed sequence, with email collected before SMS"],"partnership_formats":["White-label retention partner for agencies","Retention revenue assessment","Direct audit of a specific retention asset"],"partnership_url":null,"brands":["OLIPOP","ZHS"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"fabian-herhold","name":"Fabian Herhold","url":"https://b2binfluencer.marketing/creators/fabian-herhold/","markdown_url":"https://b2binfluencer.marketing/creators/fabian-herhold.md","descriptor":"Fabian Herhold runs Automindz Solutions and is building Hyreflow, an AI-powered platform for recruitment sourcing, research, and process automation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/fabianherhold","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fabian-herhold.webp","topics":["artificial-intelligence","recruiting"],"audiences":["recruiters"],"verdict":"Most useful for recruiting technology partnerships and content on AI sourcing, workflow automation and recruiting systems.","best_for":"Recruitment technology brands seeking subject matter collaboration, co-created workflow content or a product integration angle.","not_for":"It does not fit consumer fintech brand awareness campaigns targeting broad US consumers, installs, or consumer finance education.","takeaways":["Fabian Herhold says recruiters can combine hiring judgment with automation.","The Talent Engineering post lists six skills and example workflows readers can build.","Subject-line guide groups copyable examples by use case and explains when each fits."],"check_first":"Confirm audience composition, engagement, platform analytics and evidence for product and growth claims.","main_ideas":["Recruiting’s next role is a builder, just as GTM engineering was for sales","Put AI inside the recruiter’s existing assistant instead of adding another standalone tool","Fewer tabs, one orchestration layer: Hyreflow sells against tool sprawl","Outreach is a craft: test subject lines and protect the sending infrastructure","Measure activation, not signups, and build in public"],"partnership_formats":[],"partnership_url":null,"brands":["Automindz Solutions","Hyreflow","Anthropic (Claude)","OpenAI (ChatGPT)"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"phil-slack","name":"Phil Slack","url":"https://b2binfluencer.marketing/creators/phil-slack/","markdown_url":"https://b2binfluencer.marketing/creators/phil-slack.md","descriptor":"Phil Slack works on manufacturing and supply-chain challenges in offshore wind. Their posts describe collaborating across the National Composites Centre and High Value Manufacturing Catapult, with a focus on industrialising wind technologies, developing skills and strengthening the supply chain.","linkedin_followers":1360,"linkedin_url":"https://www.linkedin.com/in/phil-slack","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/phil-slack.webp","topics":["supply-chain","workforce-development"],"audiences":[],"verdict":"Useful for practical insight on offshore wind manufacturing and supply chain barriers, not for paid reach campaigns.","best_for":"Brands or campaigns involving composites manufacturing, offshore wind supply chain, skills or industrialisation.","not_for":"A direct-to-consumer paid reach campaign needing sponsored video, audience analytics or performance guarantees.","takeaways":["Contract structures and long-term pipeline visibility affect offshore wind supply chain growth.","Blade recycling technologies can make useful products but need scale-up, investment and policy.","Workforce development should keep pace with technology development, with experience from other sectors."],"check_first":"Ask for post-level impressions, engagement, audience demographics and any sponsorship or rate details.","main_ideas":["Offshore wind’s supply-chain bottleneck is pipeline visibility and contract design, not engineering","The Catapult network’s distinctive contribution is bringing knowledge in from other sectors","Squeeze productivity from existing assets first; research needs industrial engineering to land","Blade recycling is technically ready; scale-up, investment and policy are the blockers","Workforce development has to be linked to technology development"],"partnership_formats":[],"partnership_url":null,"brands":["National Composites Centre","High Value Manufacturing Catapult","Offshore Renewable Energy Catapult","Rolls-Royce"],"posts_cited":21,"latest_post":"2026-09-16","similar":[{"id":"matt-campbell","url":"https://b2binfluencer.marketing/creators/matt-campbell/"},{"id":"plamen-peev","url":"https://b2binfluencer.marketing/creators/plamen-peev/"},{"id":"bhekumuzi-dean-bhebhe","url":"https://b2binfluencer.marketing/creators/bhekumuzi-dean-bhebhe/"}],"engagement":null},{"id":"jehanzeb-abdullah","name":"Jehanzeb Abdullah","url":"https://b2binfluencer.marketing/creators/jehanzeb-abdullah/","markdown_url":"https://b2binfluencer.marketing/creators/jehanzeb-abdullah.md","descriptor":"Jehanzeb Abdullah writes about Pakistan’s home-textile export industry, connecting factory and shipping decisions—such as minimum order quantities, production timing, freight and compliance—to retailers’ costs, inventory and delivery plans.","linkedin_followers":715,"linkedin_url":"https://www.linkedin.com/in/jehanzeb-abdullah-9a75a317","youtube_url":null,"photo_url":null,"topics":["supply-chain","supply-chain-risk"],"audiences":[],"verdict":"Most useful for decision-support content on Pakistan home-textile sourcing for retail buyers.","best_for":"A US or EU mid-sized retailer reviewing Pakistan sourcing for towels and bedding.","not_for":"A direct-to-consumer towel or bedding brand seeking lifestyle promotion and measurable shopper sales.","takeaways":["Large minimum order quantities are a working-capital risk; mixed-SKU containers and greige stock can help.","A three-to-four-week delay can cost towels shelf position, and freight changes erode margins.","Most export failures stem from coordination, not production."],"check_first":"Confirm audience data, commercial terms, and the unsourced export-growth figure before contacting them.","main_ideas":["Negotiate minimum order quantities as a cash-flow decision, not a price decision","Most export failures stem from coordination, not production","As buyers shift from cheapest to most reliable, Pakistan stands to benefit","Control over the production chain matters more than scale","Geography does not decide sourcing outcomes; execution does"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"michael-bervell","name":"Michael Bervell","url":"https://b2binfluencer.marketing/creators/michael-bervell/","markdown_url":"https://b2binfluencer.marketing/creators/michael-bervell.md","descriptor":"Michael Bervell co-founded TestParty, which uses AI to find and fix website accessibility problems in source code. LinkedIn posts by Bervell explain accessibility risks for ecommerce stores and how those fixes relate to shoppers and AI shopping agents.","linkedin_followers":13952,"linkedin_url":"https://www.linkedin.com/in/michaelbervell","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":[],"verdict":"Michael Bervell is most useful for explaining ecommerce website accessibility risks and source-code fixes.","best_for":"A Shopify-focused ecommerce agency or direct-to-consumer brand planning an ADA compliance webinar.","not_for":"A consumer apparel brand seeking a paid lifestyle endorsement with guaranteed reach.","takeaways":["A scan of 19,581 storefronts reported more failures on product and collection pages.","An unlabeled cart icon in a shared theme can recur across a catalog.","Accessible controls matter to screen-reader users and AI shopping agents."],"check_first":"Confirm the underlying data, audience breakdown, and commercial terms before contacting them.","main_ideas":["Fix the theme, not just the page","A cosmetic overlay is not the same as fixing the underlying code","Accessible controls matter to AI shopping agents, too"],"partnership_formats":["Podcast and webinar guest appearances","Co-marketing built on TestParty's accessibility research","Referral incentive for introductions","Fast in-house video and content production"],"partnership_url":null,"brands":["TestParty","Harlem Capital","Harlem Capital","Urban Innovation Fund","NSF SBIR","Eddie Bauer","Magic Spoon","Levain Bakery","Claire's","OLIPOP"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"michelle-andrew","name":"Michelle Andrew","url":"https://b2binfluencer.marketing/creators/michelle-andrew/","markdown_url":"https://b2binfluencer.marketing/creators/michelle-andrew.md","descriptor":"Michelle Andrew is a B2B strategy consultant who helps businesses plan partnerships and turn conference spending into measurable commercial outcomes. Their work spans commercial real estate, PropTech, and digital strategy for the built environment.","linkedin_followers":4420,"linkedin_url":"https://www.linkedin.com/in/meeesh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michelle-andrew.webp","topics":["commercial-real-estate"],"audiences":[],"verdict":"Useful for conference ROI planning and practical event strategy content with named cost and pipeline numbers.","best_for":"Event organisers or conference planning tool vendors wanting pre-season content and workshops.","not_for":"Brands needing guaranteed reach, verified audience data, or paid sponsorship deliverables with video.","takeaways":["They estimate a UK REIIF trip at about £3,000 and a £15,000 pipeline target.","They say events should build a few purposeful relationships, not collect contacts.","They argue behaviour is the biggest lever in building decarbonisation, not just technology."],"check_first":"Confirm recent reach, engagement, audience demographics, and any sponsorship terms before contacting them.","main_ideas":["Conference budgets are commercial investments, not travel costs","Events are worth the money because people need connection; the goal should be relationships, not contacts","The biggest lever in building decarbonisation is behaviour, not just technology","A career spanning property, technology and finance is an advantage, not a gap to fix"],"partnership_formats":[],"partnership_url":null,"brands":["Michelle Andrew Ltd (Meeesh Consulting)","The Strategic Attendee™"],"posts_cited":11,"latest_post":"2026-08-25","similar":[{"id":"delphine-clement","url":"https://b2binfluencer.marketing/creators/delphine-clement/"},{"id":"nikunj-adeshra","url":"https://b2binfluencer.marketing/creators/nikunj-adeshra/"},{"id":"shakiva-pierre","url":"https://b2binfluencer.marketing/creators/shakiva-pierre/"}],"engagement":null},{"id":"alex-rybakov","name":"Alex Rybakov","url":"https://b2binfluencer.marketing/creators/alex-rybakov/","markdown_url":"https://b2binfluencer.marketing/creators/alex-rybakov.md","descriptor":"Alex Rybakov works on AI-enabled creative for consumer brands, with a focus on testing: deciding what to make, what to measure, and what each result should change next.","linkedin_followers":193,"linkedin_url":"https://www.linkedin.com/in/alexrybakov-work","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-rybakov.webp","topics":["artificial-intelligence","ecommerce","dtc-ecommerce","creative-testing"],"audiences":["dtc-brands"],"verdict":"Alex Rybakov is most useful for creative testing frameworks that connect performance data to creative decisions.","best_for":"DTC growth agencies or consumer brands wanting a peer workshop on creative testing frameworks.","not_for":"Paid product placement or reach campaigns based on follower scale and a rate card.","takeaways":["A creative test should produce a lesson, not just a verdict.","Write the stop rules before the spend starts.","AI makes producing variations cheaper, but choosing which ideas deserve spend remains difficult."],"check_first":"Confirm availability, deliverables, and audience or sponsorship data, since no media kit or rate card appears.","main_ideas":["A creative test should produce a lesson, not just a verdict","Write the stop rules before the spend starts","Familiar container, new value","Copy the logic underneath, not the visible output","Making things is getting cheap; knowing what to make is not"],"partnership_formats":[],"partnership_url":null,"brands":["DTC Performance Lab"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"mehul-jain","name":"Mehul Jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/","markdown_url":"https://b2binfluencer.marketing/creators/mehul-jain.md","descriptor":"Mehul Jain writes about building Fabric, an AI recruiting platform for sourcing and interviewing candidates. The posts focus on using AI to help recruiting teams find and assess candidates while balancing hiring speed with quality.","linkedin_followers":12964,"linkedin_url":"https://www.linkedin.com/in/mehuljain-fabric","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting"],"audiences":[],"verdict":"Mehul Jain is most useful for explaining AI recruiting workflows and product choices to recruiter and hiring-team audiences.","best_for":"A B2B recruiting technology company selling AI sourcing or interview tools.","not_for":"An interview-prep or job-search service sold to individual job seekers.","takeaways":["About 70% of recruiter sourcing time goes to screening candidates already found.","For niche roles, search adjacent experience, map employers, and contact passive candidates.","Speed bonuses can produce bad hires and reward submission over fit."],"check_first":"Confirm audience seniority, titles, locations, and engagement results before contacting them.","main_ideas":["Measure hiring by fit, not speed alone","For niche roles, search beyond applicants and exact keywords","AI sourcing should reduce screening work, with recruiter feedback before scale","Recruiting AI is moving from point tools toward broader hiring outcomes"],"partnership_formats":[],"partnership_url":null,"brands":["Fabric"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"fabian-herhold","url":"https://b2binfluencer.marketing/creators/fabian-herhold/"},{"id":"vicki-flesher","url":"https://b2binfluencer.marketing/creators/vicki-flesher/"},{"id":"daryn-edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/"}],"engagement":null},{"id":"edward-jr-balestra","name":"Edward Jr. Balestra","url":"https://b2binfluencer.marketing/creators/edward-jr-balestra/","markdown_url":"https://b2binfluencer.marketing/creators/edward-jr-balestra.md","descriptor":"Edward Jr. Balestra writes about leadership and building scalable operating models for healthcare technology companies, including enterprise readiness, product strategy, and decision-making.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/edwardbalestra","youtube_url":null,"photo_url":null,"topics":["leadership","healthcare","customer-success"],"audiences":[],"verdict":"They are most useful for healthcare technology leaders diagnosing growth, execution, or organizational bottlenecks.","best_for":"A healthcare SaaS company needing a scalable operating model and repeatable enterprise implementation.","not_for":"Sponsored LinkedIn posts promoting a vendor product to enterprise buyers.","takeaways":["Healthcare software growth stalls from system design, not product quality.","An enterprise contract does not prove enterprise readiness; implementation and adoption matter.","Scaling requires clearer decision rights, not more meetings."],"check_first":"Ask for relevant examples and references, plus availability, day rate and scope boundaries.","main_ideas":["Healthcare software growth stalls because of system design, not product quality","An enterprise contract demands a new operating standard; it does not prove the company has one","Not every request from a large customer should become the roadmap","Scaling requires decision rights, not more meetings","Executives own business outcomes, not just a well-run function"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-01","similar":[{"id":"jessica-quintana","url":"https://b2binfluencer.marketing/creators/jessica-quintana/"},{"id":"ianthe-hernandez","url":"https://b2binfluencer.marketing/creators/ianthe-hernandez/"},{"id":"erica-geil","url":"https://b2binfluencer.marketing/creators/erica-geil/"}],"engagement":null},{"id":"tina-larsson","name":"Tina Larsson","url":"https://b2binfluencer.marketing/creators/tina-larsson/","markdown_url":"https://b2binfluencer.marketing/creators/tina-larsson.md","descriptor":"Tina Larsson advises New York City co-op and condo boards on building operations, management-company changes, and major capital projects. Through The Folson Group, Tina and Mark help boards understand their options, ask better questions, and make decisions in residents’ and owners’ interests.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tinalarssonli","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tina-larsson.webp","topics":[],"audiences":[],"verdict":"Tina Larsson is most useful for reaching New York City co-op and condo boards with advisory content on governance and building decisions.","best_for":"Real estate advisory or proptech campaigns targeting NYC co-op and condo board decision makers.","not_for":"Consumer product demos, affiliate links, or discount codes for first-time apartment owners.","takeaways":["An unexpected Compliance Officer duty became a lesson on reading documents before accepting responsibility.","An urgent property manager search begins with listening to the board's needs.","Board choices affect residents' costs, property values, and building quality."],"check_first":"Confirm recent LinkedIn audience data and commercial terms before proceeding.","main_ideas":["Volunteer boards need an independent adviser who isn't selling them anything","What the documents say matters more than what anyone said","A management-company search starts with the board's wish list","Better questions are a competitive edge; real estate disciplines cannot stay in silos","Staying aligned matters more than staying predictable"],"partnership_formats":[],"partnership_url":null,"brands":["The Folson Group","Habitat Magazine","Closed podcast","BizDevel"],"posts_cited":15,"latest_post":"2026-09-26","similar":[],"engagement":null},{"id":"catherine-storey","name":"Catherine Storey","url":"https://b2binfluencer.marketing/creators/catherine-storey/","markdown_url":"https://b2binfluencer.marketing/creators/catherine-storey.md","descriptor":"Catherine Storey is a marketing consultant and founder of Freshbat, a strategic communications agency. She helps established B2B professional services firms build marketing strategies to support growth beyond referrals.","linkedin_followers":7995,"linkedin_url":"https://www.linkedin.com/in/catherinestorey-marketingstrategy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/catherine-storey.webp","topics":["artificial-intelligence","b2b-marketing"],"audiences":[],"verdict":"Catherine Storey is most useful for helping established B2B professional services firms build strategy beyond referrals.","best_for":"Established B2B professional services firms past £1M turnover that need positioning and marketing systems.","not_for":"Vendors seeking paid sponsorships, guaranteed content quotas, rate cards, or media kits.","takeaways":["Firms should clarify whom they serve before choosing marketing channels.","Past £1M turnover, the constraint is founder dependency, not effort.","AI helped prospect research and administration, but branded PDF creation needed manual work."],"check_first":"Confirm rates, partner terms, availability, and audience demographics before contacting them.","main_ideas":["Diagnose the strategy before choosing a channel","Work through the same foundations every time","Past £1M, the constraint is founder dependency, not effort","Tie marketing to commercial outcomes","Test AI in real operations, and say what fails"],"partnership_formats":["Marketing Strategy in a Day","Campaign build and execution after the strategy work"],"partnership_url":null,"brands":["Freshbat","Claude","Canva","Monday.com","Perch Eco"],"posts_cited":13,"latest_post":"2026-08-04","similar":[],"engagement":null},{"id":"curtis-howland","name":"Curtis Howland","url":"https://b2binfluencer.marketing/creators/curtis-howland/","markdown_url":"https://b2binfluencer.marketing/creators/curtis-howland.md","descriptor":"Curtis Howland shares paid-advertising and growth advice for premium ecommerce brands, including Meta and Google ads, AI search visibility, and campaign measurement.","linkedin_followers":21724,"linkedin_url":"https://www.linkedin.com/in/curtishowland","youtube_url":"https://www.youtube.com/channel/UCgT7Bh2uVsHAqC7f96_sEmg","photo_url":"https://b2binfluencer.marketing/assets/avatars/curtis-howland.webp","topics":["artificial-intelligence","ecommerce","paid-ads","dtc-ecommerce"],"audiences":["ecommerce-founders"],"verdict":"Curtis Howland is most useful for paid-ad and AI-search operating advice for premium ecommerce growth teams.","best_for":"Premium ecommerce brands or DTC agencies hiring a paid-ads and AI-search operator.","not_for":"Mass-market, low-AOV, impulse-led brands paying for consumer reach via sponsored videos.","takeaways":["AI-search audit uses 20 to 30 real buying questions in the shopper's wording.","HexClad gets roughly half its revenue in November and December.","Click tracking and surveys disagree about AI's role in sales."],"check_first":"Confirm agency versus sponsorship and ask for audience demographics and post results.","main_ideas":["Click tracking misses most AI-influenced revenue","Answer-engine optimisation is an operator checklist, not a mystery","Rebuild creative for the placement; don't reuse it unchanged","Premium brands should fund the months when nobody is buying","Growth work should be readable through an exit lens"],"partnership_formats":["Paid ads agency engagement"],"partnership_url":null,"brands":["AppLovin","HexClad","Fairing"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"aabhas-vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/"},{"id":"grace-wright","url":"https://b2binfluencer.marketing/creators/grace-wright/"},{"id":"kait-stephens","url":"https://b2binfluencer.marketing/creators/kait-stephens/"}],"engagement":null},{"id":"samuel-adeitan","name":"Samuel Adeitan","url":"https://b2binfluencer.marketing/creators/samuel-adeitan/","markdown_url":"https://b2binfluencer.marketing/creators/samuel-adeitan.md","descriptor":"Samuel Adeitan shares practical advice on digital and performance marketing, including paid ads, ecommerce website choices, lead quality, attribution, and the data systems that connect ad platforms with CRM and sales outcomes.","linkedin_followers":347,"linkedin_url":"https://www.linkedin.com/in/samuel-adeitan-a7130229b","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","lead-generation","marketing-automation","attribution","conversion-tracking"],"audiences":[],"verdict":"They are most useful for technical advice on tracking, lead quality, and CRM outcomes.","best_for":"Performance agencies fixing server-side tracking and offline conversion pipelines for ecommerce clients.","not_for":"Paid creator partnerships for broad reach and awareness through their own channels.","takeaways":["Ad platforms find exactly the customers you ask them to find.","Send qualified CRM milestones back to ad platforms instead of counting every form fill.","Attribution has to survive the gap between click and conversion."],"check_first":"Confirm whether paid partnerships, deliverables, rates, and audience demographics exist.","main_ideas":["Ad platforms find exactly the customers you ask them to find","Close the data loop: send qualification and revenue back to the platform","Attribution has to survive the gap between click and conversion","Late conversion feedback is worse than useless","Audit tracking before scaling the budget, and judge it on net margin"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","WordPress","Meta Ads","Google Ads","n8n"],"posts_cited":15,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"mats-lundquist","name":"Mats Lundquist","url":"https://b2binfluencer.marketing/creators/mats-lundquist/","markdown_url":"https://b2binfluencer.marketing/creators/mats-lundquist.md","descriptor":"Mats Lundquist writes about IoT connectivity, including eSIM standards, roaming and the challenges of connecting vehicles across markets.","linkedin_followers":2811,"linkedin_url":"https://www.linkedin.com/in/mats-lundquist-b0770b31","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mats-lundquist.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Mats Lundquist is most useful for plain-language B2B thought leadership on IoT connectivity, eSIM standards, roaming and connected vehicles.","best_for":"A B2B IoT connectivity provider seeking a webinar or authored article on SGP.32, roaming and automotive strategy.","not_for":"Consumer electric vehicle brand wanting short-form lifestyle video on Instagram or TikTok.","takeaways":["SGP.32 lets companies install eSIMs at the factory and manage connectivity remotely per market.","Connected cars are software-defined vehicles with three hard problems: connectivity, eSIM adoption, cybersecurity.","Roaming rules and regulation decide what is technically possible."],"check_first":"Confirm how collaboration fits with their Telenor IoT work and ask for audience data.","main_ideas":["The IoT industry has grown past its early, experimental phase","SGP.32 matters because it keeps hardware flexible after it ships","Growing complexity means companies should do less themselves and partner","Connected cars are software-defined vehicles with three specific hard problems","Roaming rules and regulation decide what is technically possible"],"partnership_formats":[],"partnership_url":null,"brands":["Telenor IoT"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"ai-addyson-zhang","name":"Dr. Ai Addyson-Zhang","url":"https://b2binfluencer.marketing/creators/ai-addyson-zhang/","markdown_url":"https://b2binfluencer.marketing/creators/ai-addyson-zhang.md","descriptor":"Dr. Ai Addyson-Zhang coaches teenagers and young adults on motivation, self-awareness, and building habits that support their goals. Their work includes student coaching and workshops focused on values, confidence, and leadership.","linkedin_followers":24543,"linkedin_url":"https://www.linkedin.com/in/aiaddysonzhang","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ai-addyson-zhang.webp","topics":["leadership"],"audiences":[],"verdict":"Dr. Ai Addyson-Zhang is most useful for a parent-facing webinar on teen motivation, self-awareness, and practical systems.","best_for":"A parenting education company seeking a webinar on teen motivation for parents of high schoolers.","not_for":"A broad acquisition push targeting teenagers and young adults, bought on follower count or impressions.","takeaways":["Motivation is a feeling; systems carry a student when motivation is low.","The 4C Motivation Reset includes listening for the root issue and committing to a system.","Find Your Voice is a five-day workshop built around self-discovery and leadership."],"check_first":"Confirm audience demographics, recent webinar registration and attendance, and engagement figures before agreeing terms.","main_ideas":["Motivation is a feeling; systems carry a student","Self-clarity and values come before achievement","The workshop exists because nothing like it existed in high school","Teens are coached by listening first, advising later","The posts are addressed to the parent, not the teenager"],"partnership_formats":["Co-hosted workshop with an institution"],"partnership_url":null,"brands":["Sidwell Friends School","Classroom Without Walls"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"cory-bruscia","name":"Cory Bruscia","url":"https://b2binfluencer.marketing/creators/cory-bruscia/","markdown_url":"https://b2binfluencer.marketing/creators/cory-bruscia.md","descriptor":"Cory Bruscia writes about building repeatable sales systems and helping sales teams use AI to improve business results.","linkedin_followers":5104,"linkedin_url":"https://www.linkedin.com/in/corybruscia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cory-bruscia.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales"],"audiences":[],"verdict":"Cory Bruscia is most useful for sales system diagnosis and AI impact measurement in B2B sales.","best_for":"A B2B sales consulting brand wants LinkedIn thought leadership for founders, CEOs, and sales leaders.","not_for":"An AI sales tool vendor campaign leading with adoption and demo signups.","takeaways":["Hiring more salespeople cannot fix a broken sales foundation or missing processes.","AI adoption matters less than qualified pipeline, conversion, selling time, and forecast accuracy.","Leaders should decide what salespeople stop doing and what humans keep doing."],"check_first":"Confirm partnership terms, recent comparable results, and audience data by role and seniority.","main_ideas":["Build the sales system before adding salespeople","Judge AI by what improves, not by who uses it","Redesign sales roles around what AI can do","Make sales problems visible before they carry into the next quarter"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-01","similar":[{"id":"george-bront-n","url":"https://b2binfluencer.marketing/creators/george-bront-n/"},{"id":"kate-redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/"},{"id":"jill-simonds","url":"https://b2binfluencer.marketing/creators/jill-simonds/"}],"engagement":null},{"id":"giulio-coraggio","name":"Giulio Coraggio","url":"https://b2binfluencer.marketing/creators/giulio-coraggio/","markdown_url":"https://b2binfluencer.marketing/creators/giulio-coraggio.md","descriptor":"Giulio Coraggio explains the legal side of cybersecurity incidents and EU cyber rules, including NIS2 and the Cyber Resilience Act. The posts focus on reporting deadlines, incident response and what companies need to establish while technical investigations are still underway.","linkedin_followers":29665,"linkedin_url":"https://www.linkedin.com/in/giulio-coraggio","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/giulio-coraggio.webp","topics":["artificial-intelligence","vulnerability-management","incident-response","ransomware"],"audiences":[],"verdict":"They explain legal and reporting duties after cyber incidents under EU rules like NIS2 and CRA.","best_for":"A cybersecurity legal advisory firm running thought leadership on EU incident response and reporting.","not_for":"A cloud security product vendor seeking short form product demos and demo signups.","takeaways":["Reporting obligations are incident response problems, not separate compliance checklists.","Companies should build the incident timeline before they need it.","Cloud misconfiguration is legal exposure, not just an IT accident."],"check_first":"Confirm webinar rights, registration route, and LinkedIn analytics before booking.","main_ideas":["Reporting obligations are incident-response problems, not compliance checklists","Build the incident timeline before you need it","Cloud misconfiguration is legal exposure, not just an IT accident","AI is speeding up exploitation of known vulnerabilities, not just creating new ones","Take questions to the regulator instead of summarising the rules"],"partnership_formats":[],"partnership_url":null,"brands":["DLA Piper","Agenzia per la Cybersicurezza Nazionale (ACN)"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"md-tahidul-islam","name":"Md Tahidul Islam","url":"https://b2binfluencer.marketing/creators/md-tahidul-islam/","markdown_url":"https://b2binfluencer.marketing/creators/md-tahidul-islam.md","descriptor":"Md Tahidul Islam shares practical advice on paid advertising and digital marketing, including audience targeting, reducing wasted ad spend, and converting traffic from AI search.","linkedin_followers":1902,"linkedin_url":"https://www.linkedin.com/in/md-tahidul-islam","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/md-tahidul-islam.webp","topics":["artificial-intelligence","paid-ads","meta-ads","paid-media","conversion-rate-optimization","generative-engine-optimization"],"audiences":["ecommerce-marketers","b2b-saas-marketers"],"verdict":"They are most useful for practical paid media optimization and AI-referred traffic conversion advice.","best_for":"A B2B SaaS marketing agency improving paid media and AI-referred traffic conversion.","not_for":"A consumer or lifestyle brand seeking sponsored placement with audience data, rates, and deliverables.","takeaways":["Excluding weakest-converting segments cut wasted impressions 19% and lowered CPA in one ecommerce account.","AI-referred visitors converted at 3.2 times regular organic traffic across SaaS and ecommerce dashboards.","Recommended separate landing path with proof, visible pricing, and one clear next step."],"check_first":"Confirm accounts, measurement windows, audience data, and whether sponsorships are available.","main_ideas":["Wasted ad spend is an exclusion problem, not only a targeting problem","AI-referred visitors are pre-qualified and need a different landing path","Ad platforms reward consistency and follow-up, not one-off targeting"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"bilal-bham","name":"Bilal Bham","url":"https://b2binfluencer.marketing/creators/bilal-bham/","markdown_url":"https://b2binfluencer.marketing/creators/bilal-bham.md","descriptor":"Bilal Bham shares analysis on biotech and pharmaceutical development, with a particular focus on radiopharmaceuticals, regulatory strategy, manufacturing, and patient access. The posts also cover cell and gene therapy and inclusive procurement.","linkedin_followers":17858,"linkedin_url":"https://www.linkedin.com/in/bilalbham","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bilal-bham.webp","topics":[],"audiences":[],"verdict":"Bilal Bham is most useful for radiopharma market access and delivery-system analysis.","best_for":"A radiopharma or advanced-therapy company with a late-stage asset and market-access needs.","not_for":"A supplier-diversity or inclusive-procurement thought-leadership campaign needing procurement methods or measured audience.","takeaways":["The infrastructure around a radiopharmaceutical is part of the product.","Narrative Integrity: clinical-data, manufacturing and access stories must describe same product.","Speed is a system capability, set by the slowest unresolved dependency."],"check_first":"Ask for The Amodaia Brief articles, audience demographics, and sponsored-post performance data.","main_ideas":["The infrastructure around a radiopharmaceutical is part of the product","\"Narrative Integrity\": the clinical-data, manufacturing and access stories must describe the same product","Speed is a system capability, set by the slowest unresolved dependency","Repeatability matters more than novelty","Regulators, payers and investors are moving from interest to enforcement and scrutiny"],"partnership_formats":[],"partnership_url":null,"brands":["Amodaia / The Amodaia Brief"],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"dan-lewis","url":"https://b2binfluencer.marketing/creators/dan-lewis/"},{"id":"hussain-mooraj","url":"https://b2binfluencer.marketing/creators/hussain-mooraj/"},{"id":"patrick-ansems","url":"https://b2binfluencer.marketing/creators/patrick-ansems/"}],"engagement":null},{"id":"steve-abramson","name":"Steve Abramson","url":"https://b2binfluencer.marketing/creators/steve-abramson/","markdown_url":"https://b2binfluencer.marketing/creators/steve-abramson.md","descriptor":"Steve Abramson shares advice for professional services leaders on winning clients through sharper differentiation, stronger client relationships, and partner-led growth.","linkedin_followers":7936,"linkedin_url":"https://www.linkedin.com/in/steveabramson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-abramson.webp","topics":["leadership","leadership-development"],"audiences":["professional-services-leaders"],"verdict":"Useful for advice to professional services leaders on differentiation, client relationships, and partner-led growth.","best_for":"A UK professional services consultancy campaign on client origination and differentiation for partners and founders.","not_for":"Consumer travel or hospitality campaigns needing leisure reach and documented sponsored posts.","takeaways":["A value proposition post cites 80% of consulting firms versus 8% of clients.","Boutiques can sell on senior person's direct involvement if that matches delivery.","Leaders should seek people who challenge their thinking, according to one post."],"check_first":"Confirm audience seniority, employer type, reach, and whether paid formats or terms are available.","main_ideas":["Show a client-specific insight instead of claiming to be different","Boutique firms should sell on different terms from large firms","Leaders should make room for people who challenge them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"bill-fotsch","url":"https://b2binfluencer.marketing/creators/bill-fotsch/"},{"id":"kerrie-luginbill","url":"https://b2binfluencer.marketing/creators/kerrie-luginbill/"},{"id":"lotus-li","url":"https://b2binfluencer.marketing/creators/lotus-li/"}],"engagement":null},{"id":"felix-t","name":"Felix T.","url":"https://b2binfluencer.marketing/creators/felix-t/","markdown_url":"https://b2binfluencer.marketing/creators/felix-t.md","descriptor":"Felix Tseitlin writes about AI-driven shopping and agentic commerce. Their posts describe building a commerce platform at Rezolve AI, where AI agents help people find and buy products.","linkedin_followers":3690,"linkedin_url":"https://www.linkedin.com/in/felixtseitlin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/felix-t.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":[],"verdict":"Felix is useful for making a practitioner case for agentic commerce and AI discovery to commerce and payments teams.","best_for":"A B2B commerce infrastructure campaign needing a named practitioner point of view.","not_for":"Consumer packaged-goods grocery or supplement launches seeking shopper purchase intent at volume.","takeaways":["Shoppers face too many choices, so AI agents should cut 1,847 results to one recommendation.","Protocols x402, AP2, MCP, and Verifiable Intent are part of agentic commerce discussions.","Remaining obstacles include cross-ecosystem trust, dispute responsibility, and merchant adoption."],"check_first":"Confirm their audience demographics, engagement data, sponsorship policy, and intended partnership route.","main_ideas":["Shoppers need fewer decisions, not more options","The rails for agentic commerce are already built","The remaining work is adoption and cross-ecosystem trust, not new protocols","Personalization should work like a live instructor, not a catalogue filter"],"partnership_formats":[],"partnership_url":null,"brands":["Rezolve AI"],"posts_cited":11,"latest_post":"2026-08-05","similar":[],"engagement":null},{"id":"tim-regnier","name":"Tim Regnier","url":"https://b2binfluencer.marketing/creators/tim-regnier/","markdown_url":"https://b2binfluencer.marketing/creators/tim-regnier.md","descriptor":"Tim Regnier shares practical ideas about improving frontline performance in warehouses and manufacturing operations, including worker coaching, training, retention, and the operational groundwork for supply-chain AI.","linkedin_followers":3790,"linkedin_url":"https://www.linkedin.com/in/tim-regnier","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tim-regnier.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Tim Regnier is most useful for practical content on frontline performance, coaching, training, retention, and supply-chain AI readiness.","best_for":"A warehouse technology or frontline workforce platform co-producing content on frontline performance and AI readiness.","not_for":"A benefits, employee wellbeing, or HR services platform targeting HR directors with broad awareness goals.","takeaways":["Structured supervisor coaching drives performance, not training completion or compliance metrics.","The two controllable costs are new hire ramp time and how long they stay.","AI readiness means operational groundwork: transactions, then visibility, then execution."],"check_first":"Confirm scope, disclosure, and substantiation of client results with Smart Access before contacting them.","main_ideas":["Structured supervisor coaching drives performance, not training completion or compliance metrics","The two controllable costs are how quickly a new hire becomes productive and how long they stay","Warehouse operations are part of the customer experience, making consistency across sites the real challenge","Frontline capability belongs in supply-chain strategy, not just HR","AI readiness means operational groundwork, not tool selection: transactions, then visibility, then execution"],"partnership_formats":[],"partnership_url":null,"brands":["Smart Access","Miebach"],"posts_cited":18,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"sana-dalvi","name":"Sana Dalvi","url":"https://b2binfluencer.marketing/creators/sana-dalvi/","markdown_url":"https://b2binfluencer.marketing/creators/sana-dalvi.md","descriptor":"Sana Dalvi works in healthcare IT, with a focus on EHR implementation, clinical workflow readiness, and supporting care teams through digital change.","linkedin_followers":1576,"linkedin_url":"https://www.linkedin.com/in/sanadalvi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sana-dalvi.webp","topics":["healthcare","change-management"],"audiences":[],"verdict":"Sana Dalvi is most useful for practical EHR implementation, clinical workflow readiness, and clinician adoption support.","best_for":"A healthcare IT consulting firm staffing pre-go-live readiness and clinician adoption across inpatient and ambulatory units.","not_for":"A US consumer health app seeking paid awareness and app installs from a general audience.","takeaways":["The unit floor, not the project plan, decides whether an EHR rollout works.","Clinicians are not resistant; they are saturated.","Privacy and accreditation standards are a design foundation, not a checklist."],"check_first":"Confirm references, delivery evidence, post dates, audience fit, and regulatory context.","main_ideas":["The unit floor, not the project plan, decides whether an EHR rollout works","Clinicians are not resistant; they are saturated","Privacy and accreditation standards are a design foundation, not a checklist","Personalized direction is what professional learning actually delivers"],"partnership_formats":[],"partnership_url":null,"brands":["OntarioMD","Canadian Healthcare Technology","Immigrant Networks"],"posts_cited":12,"latest_post":"2026-08-31","similar":[],"engagement":null},{"id":"sehar-abbas","name":"Sehar Abbas","url":"https://b2binfluencer.marketing/creators/sehar-abbas/","markdown_url":"https://b2binfluencer.marketing/creators/sehar-abbas.md","descriptor":"Sehar Abbas shares digital marketing advice for e-commerce brands, including paid-ad testing, social media content and organic growth.","linkedin_followers":2036,"linkedin_url":"https://www.linkedin.com/in/sehar-abbas-digital-marketing-strategist","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sehar-abbas.webp","topics":["ecommerce","paid-ads","ecommerce-marketing","paid-social-advertising","influencer-marketing"],"audiences":[],"verdict":"Sehar Abbas is most useful for e-commerce paid ad testing, organic Instagram growth and conversion steps.","best_for":"D2C physical product brands already spending on paid social and wanting organic Instagram help.","not_for":"B2B software firms seeking senior tech buyer sign-ups or a defined paid partnership package.","takeaways":["Test video, graphic and carousel ad creatives until one combination wins.","Use manual placements and show iPhone covers to iPhone users.","Build organic Instagram reach first, then use its audience data for paid targeting."],"check_first":"Ask for recent account results, audience geography and independently verified campaign outcomes.","main_ideas":["Paid ads are a system, not a single campaign","Conversion turns on offers and placement, not just creative","Build organic reach first, then use its data for paid targeting","Platform shifts reward those who adapt and expose those who do not"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"srujan-suman-k","url":"https://b2binfluencer.marketing/creators/srujan-suman-k/"},{"id":"jade-van-pelt","url":"https://b2binfluencer.marketing/creators/jade-van-pelt/"}],"engagement":null},{"id":"john-kerkhoff","name":"John Kerkhoff","url":"https://b2binfluencer.marketing/creators/john-kerkhoff/","markdown_url":"https://b2binfluencer.marketing/creators/john-kerkhoff.md","descriptor":"John Kerkhoff writes about workforce development and organizational improvement, with a practical focus on employee experience, retention, leadership, and turning AI training into workflows people use on the job.","linkedin_followers":17425,"linkedin_url":"https://www.linkedin.com/in/john-kerkhoff-pmp-cplc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-kerkhoff.webp","topics":["leadership","workforce-development","leadership-development","workplace-culture","employee-retention"],"audiences":["hr-and-people-leaders"],"verdict":"John Kerkhoff is most useful for practical workforce systems content on retention, employee experience, and AI workflow adoption.","best_for":"A workforce consultancy wanting a joint webinar or article on practical AI adoption.","not_for":"A workplace analytics vendor seeking sponsored content that says office presence drives performance.","takeaways":["Workplace design should ask which conditions help a person and role perform.","Benefits matter, but not every perk is actually a benefit.","AI training should end with one workflow people use on Monday."],"check_first":"Confirm whether they offer paid collaboration, media kit, or rate card.","main_ideas":["Workforce problems are system problems, not individual effort problems","Control over how work gets done is the condition they return to","Judge workforce choices by what people value, not what is easy to advertise","Fit is specific: one model rarely suits everyone","AI adoption is a workflow decision, not a tools decision"],"partnership_formats":[],"partnership_url":null,"brands":["FRAGO22"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"jeremy-sanford","url":"https://b2binfluencer.marketing/creators/jeremy-sanford/"},{"id":"joyce-carr","url":"https://b2binfluencer.marketing/creators/joyce-carr/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"}],"engagement":null},{"id":"abhishek-mall","name":"Abhishek Mall","url":"https://b2binfluencer.marketing/creators/abhishek-mall/","markdown_url":"https://b2binfluencer.marketing/creators/abhishek-mall.md","descriptor":"Abhishek Mall writes LinkedIn case studies about Indian companies, their founders, and how they built consumer brands. Their posts examine decisions such as creating a new product category, earning customer trust, and turning an unbranded commodity into a recognized name.","linkedin_followers":69273,"linkedin_url":"https://www.linkedin.com/in/abhikmall","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abhishek-mall.webp","topics":["startup"],"audiences":["founders"],"verdict":"Abhishek Mall is most useful for written LinkedIn case studies on how Indian consumer companies built brands and trust.","best_for":"B2B media or market research campaigns commissioning written case studies on Indian consumer companies.","not_for":"Paid sponsored video campaigns with agreed performance targets or measured reach against a defined group.","takeaways":["Shoppers mistook Gits soup mix for soap, so the company had to address that.","Ramraj reframed the dhoti as dignity and used Velcro to make it easier to wear.","Kajaria advertised tiles in 1989 when no Indian tile maker did."],"check_first":"Confirm partnership formats, commercial terms, recent post results, and audience breakdown before contacting them.","main_ideas":["Being first does not guarantee that you will own the market","A brand can make an anonymous commodity something buyers ask for by name","The real competitor may be a habit—or a social stigma—not another company","A setback can explain the strategy, but a success story should keep its rough edges"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"sebastian-s","name":"Sebastian S.","url":"https://b2binfluencer.marketing/creators/sebastian-s/","markdown_url":"https://b2binfluencer.marketing/creators/sebastian-s.md","descriptor":"Sebastian S. helps agencies and consultancies sell AI solutions, integrations, and training, with go-to-market work focused on international growth, including Japan, Singapore, and the UAE.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gtmforaitransformation","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sebastian-s.webp","topics":["artificial-intelligence","ai-adoption","event-marketing"],"audiences":[],"verdict":"Sebastian S. is most useful for B2B AI go-to-market and adoption guidance in Japan and the Gulf.","best_for":"B2B AI consultancies or agencies expanding into Japan and the Gulf.","not_for":"Consumer AI apps seeking broad North American sign-ups or paid LinkedIn sponsorship.","takeaways":["Japan and the Gulf reward opposite operating tempos, so leaders need two operating systems.","One misrouted contact can undo eighteen months of groundwork in Japanese enterprise relationships.","Run listening workshops before a pilot and measure outcomes rather than usage."],"check_first":"Confirm audience survey results, geography, job function, and recent post-level results.","main_ideas":["Japan and the Gulf reward opposite operating tempos","Japanese enterprise CRM is a trust and routing problem","AI adoption survives through culture and outcomes, not mandates","AI's harder job is orchestrating operations while respecting data boundaries","Buy the learning curve before emerging technology proves out"],"partnership_formats":[],"partnership_url":null,"brands":["Japan IntelliSignal","SSA LLC","Anthropic"],"posts_cited":13,"latest_post":"2026-08-17","similar":[{"id":"julius-lilly","url":"https://b2binfluencer.marketing/creators/julius-lilly/"},{"id":"carl-williams","url":"https://b2binfluencer.marketing/creators/carl-williams/"},{"id":"craig-cooper","url":"https://b2binfluencer.marketing/creators/craig-cooper/"}],"engagement":null},{"id":"wesley-schnell","name":"Wesley Schnell","url":"https://b2binfluencer.marketing/creators/wesley-schnell/","markdown_url":"https://b2binfluencer.marketing/creators/wesley-schnell.md","descriptor":"Wesley Schnell shares practical advice on negotiation, especially how contract teams can build leverage in technology, legal, HR, and procurement deals.","linkedin_followers":14763,"linkedin_url":"https://www.linkedin.com/in/wesley-schnell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/wesley-schnell.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Wesley Schnell is most useful for practical contract negotiation advice on building leverage in technology, legal, HR, and procurement deals.","best_for":"A software or negotiation training brand for legal, procurement, and contract teams.","not_for":"A consumer brand or mass-market app wanting reach-based sponsored video with demographic guarantees.","takeaways":["Negotiate for leverage, not perfect contract language.","Read the person across the table before the paper.","AI clauses are the current test of the leverage rule."],"check_first":"Confirm audience role, seniority, industry, region, and any comparable campaign results.","main_ideas":["Negotiate for leverage, not perfect contract language","Read the person across the table before the paper","Fix intake and handoffs, not the redlining complaint","AI clauses are the current test of the leverage rule","Paid recognition gets a skeptical hearing"],"partnership_formats":[],"partnership_url":null,"brands":["Photon Legal","Oracle"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"kenneth-carter","url":"https://b2binfluencer.marketing/creators/kenneth-carter/"},{"id":"justin-etkin","url":"https://b2binfluencer.marketing/creators/justin-etkin/"},{"id":"michael-taylor","url":"https://b2binfluencer.marketing/creators/michael-taylor/"}],"engagement":null},{"id":"natalie-gregorian","name":"Natalie Gregorian","url":"https://b2binfluencer.marketing/creators/natalie-gregorian/","markdown_url":"https://b2binfluencer.marketing/creators/natalie-gregorian.md","descriptor":"Natalie Gregorian runs an operations business that helps companies build the processes, project-management systems, and teams needed to deliver client work without relying on the founder for every decision. Natalie's posts discuss ClickUp, delegation, hiring operations leaders, and preparing a business to keep running during extended leave.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/natalie-gregorian","youtube_url":null,"photo_url":null,"topics":["startup","agency-operations","founder-dependency"],"audiences":["small-business-owners","operations-leaders"],"verdict":"Natalie Gregorian is most useful for operations systems, delegation, and ClickUp structure for founder-led businesses.","best_for":"A scaling marketing agency needing operations and delegation before a founder leave.","not_for":"A consumer product brand wanting paid sponsored posts with guaranteed reach and fixed package price.","takeaways":["Posts lay out seven spaces for core business activities, including sales, client fulfillment, and templates.","A planned 12-week break used named roles in operations, fulfillment, ClickUp design, strategy, and sales.","Delegation example: team followed agreed processes, priority levels, and task updates while founder rested."],"check_first":"Confirm rates, deliverables, sponsor policy, and inquiry route before planning a paid collaboration.","main_ideas":["Operations, not effort, gives a founder freedom","One project-management structure, customized for each business","Delegation means matching people to functions, not hiring one deputy","Use tracked numbers to decide, then stop selling work that doesn’t pay","Selling, marketing and growth are coaching and mindset problems"],"partnership_formats":[],"partnership_url":null,"brands":["ClickUp"],"posts_cited":11,"latest_post":"2026-09-16","similar":[{"id":"zelle-jeremias-herbolario","url":"https://b2binfluencer.marketing/creators/zelle-jeremias-herbolario/"},{"id":"aaron-pascua","url":"https://b2binfluencer.marketing/creators/aaron-pascua/"},{"id":"rebeca-tristan","url":"https://b2binfluencer.marketing/creators/rebeca-tristan/"}],"engagement":null},{"id":"steve-hodgkinson","name":"Dr Steve Hodgkinson","url":"https://b2binfluencer.marketing/creators/steve-hodgkinson/","markdown_url":"https://b2binfluencer.marketing/creators/steve-hodgkinson.md","descriptor":"Dr Steve Hodgkinson is a digital transformation leader whose work focuses on helping complex organisations build strong technology and delivery capabilities, form collaborative partnerships, and develop shared digital services. Hodgkinson also writes about building this “digital fitness” as a foundation for using AI effectively.","linkedin_followers":11427,"linkedin_url":"https://www.linkedin.com/in/stevehodgkinson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-hodgkinson.webp","topics":["artificial-intelligence","leadership","digital-transformation","ai-readiness"],"audiences":[],"verdict":"Useful for keynote or advisory work on digital fitness and collaborative partnerships for AI readiness.","best_for":"Public-sector or large-enterprise leadership campaigns on AI readiness and collaborative vendor relationships.","not_for":"Consumer AI app launches needing sponsored short video, product endorsement and engagement metrics.","takeaways":["AI ambitions need digital fitness: platforms, data, teams, ways of working, vendors, executive confidence.","Vendor relationships should be designed as collaborations, not purchases.","Relational contracting governs long-term outsourcing so parties' interests stay aligned as circumstances change."],"check_first":"Confirm whether Hodgkinson accepts paid brand work and negotiate terms directly.","main_ideas":["AI ambitions need digital fitness first","Leadership style should describe a method, not a character","Vendor relationships should be designed as collaborations, not purchases","Connected organisations are an ecosystem to co-produce with"],"partnership_formats":[],"partnership_url":null,"brands":["Victorian Department of Health and Human Services (DHHS)","Victoria Police","Vested","EY"],"posts_cited":11,"latest_post":"2026-07-29","similar":[],"engagement":null},{"id":"dale-gibler","name":"Dale Gibler","url":"https://b2binfluencer.marketing/creators/dale-gibler/","markdown_url":"https://b2binfluencer.marketing/creators/dale-gibler.md","descriptor":"Dale Gibler writes about cybersecurity and technology, including AI security and election infrastructure. Their LinkedIn posts also cover lead-generation automation and healthcare marketing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dalegibler","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dale-gibler.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Dale Gibler is most useful for explaining AI security, election infrastructure, and practical B2B technology topics.","best_for":"B2B security vendors or media covering AI risk, Zero Trust, and election infrastructure.","not_for":"Consumer lifestyle brands seeking general product endorsements or emotional brand storytelling.","takeaways":["AI security needs Zero Trust, least privilege, model monitoring, secure pipelines, and human oversight.","Election security and disinformation are separate challenges, based on a 2020 Florida audit.","Democratic resilience requires a systems-based security diagnosis."],"check_first":"Ask what partnership formats they offer and whether they disclose third-party brand partnerships.","main_ideas":["Zero Trust is essential to securing AI operations","Election security and disinformation are separate challenges","Democratic resilience requires a systems-based security diagnosis"],"partnership_formats":[],"partnership_url":null,"brands":["Florida Democratic Party","LeadPulse Health","LeadPulsePro"],"posts_cited":13,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"aqib-m","name":"AQIB M.","url":"https://b2binfluencer.marketing/creators/aqib-m/","markdown_url":"https://b2binfluencer.marketing/creators/aqib-m.md","descriptor":"AQIB M. shares practical advice on TikTok Shop operations and marketing, including seller compliance, store tools, creator content, and growth strategy.","linkedin_followers":2860,"linkedin_url":"https://www.linkedin.com/in/tiktokshoppro","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aqib-m.webp","topics":["ecommerce","tiktok-shop","social-commerce"],"audiences":["ecommerce-brands"],"verdict":"Most useful for practical TikTok Shop operations, compliance, store tools, creator content, and growth guidance for sellers and agencies.","best_for":"Dash cam or GPS tracker brands with retail distribution needing a full-service TikTok Shop program.","not_for":"One-off sponsored posts, paid placements, or campaigns judged by immediate sales.","takeaways":["Automated ad tools only work as well as the buyer data behind them.","Established brands cannot carry their retail trust onto TikTok Shop.","AI Assistant post gives example questions for store checks and live-stream diagnosis."],"check_first":"Confirm current platform rules, tool capabilities, and audience insights before contacting them.","main_ideas":["Automated ad tools only work as well as the buyer data behind them","Read the platform's own documentation end to end, then turn it into an exact checklist","Established brands cannot carry their retail trust onto TikTok Shop","TikTok Shop's edge over Amazon is owning discovery and conversion in one place","Turn down the work you do not do, then refer it to agencies you would trust"],"partnership_formats":["Full-service TikTok Shop program","LIVE agency referral directory"],"partnership_url":null,"brands":["TokPros"],"posts_cited":13,"latest_post":"2026-09-28","similar":[{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"},{"id":"umer-javed","url":"https://b2binfluencer.marketing/creators/umer-javed/"},{"id":"vitalii-khyzhniak","url":"https://b2binfluencer.marketing/creators/vitalii-khyzhniak/"}],"engagement":null},{"id":"jess-fleischer","name":"Jess Fleischer","url":"https://b2binfluencer.marketing/creators/jess-fleischer/","markdown_url":"https://b2binfluencer.marketing/creators/jess-fleischer.md","descriptor":"Jess Fleischer works on fashion supply chains and on-demand clothing production, and writes about how brands can reduce overproduction through practical changes to manufacturing, logistics, and sourcing.","linkedin_followers":9160,"linkedin_url":"https://www.linkedin.com/in/jess-fleischer-05b0883","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jess-fleischer.webp","topics":["supply-chain","supply-chain-management"],"audiences":[],"verdict":"Jess Fleischer is most useful for practical supply chain and on-demand production advice.","best_for":"Sustainable fashion brands or impact investors wanting a speaker, panellist, or paid advisor.","not_for":"Mass-market or fast-fashion brands seeking paid social sponsorship for seasonal discount campaigns.","takeaways":["Clothes should be made after they are ordered, not before.","The most sustainable garment is the one worn again and again.","No seasonal discounts, because concentrated demand strains supply chains."],"check_first":"Confirm whether sponsorships, speaking, advisory, supplier, or editorial collaborations are available and their terms.","main_ideas":["Clothes should be made after they are ordered, not before","The most sustainable garment is the one worn again and again","Own the supply chain, one process step at a time","No seasonal discounts, because concentrated demand strains supply chains","Waste can become raw material when you stay close to suppliers"],"partnership_formats":[],"partnership_url":null,"brands":["Son of a Tailor","LINSIEME - FILATI S.R.L.","Recutex, Inovafil Fiação, NGS Malhas","Allbirds","Everlane","Copenhagen Business School"],"posts_cited":17,"latest_post":"2026-10-01","similar":[{"id":"ashley-daisley","url":"https://b2binfluencer.marketing/creators/ashley-daisley/"},{"id":"jehanzeb-abdullah","url":"https://b2binfluencer.marketing/creators/jehanzeb-abdullah/"},{"id":"arvind-chanchal","url":"https://b2binfluencer.marketing/creators/arvind-chanchal/"}],"engagement":null},{"id":"peter-jansen","name":"Peter Jansen","url":"https://b2binfluencer.marketing/creators/peter-jansen/","markdown_url":"https://b2binfluencer.marketing/creators/peter-jansen.md","descriptor":"Peter Jansen writes The Airlock, a briefing on geopolitics, technology and supply-chain resilience. Their posts examine how energy, manufacturing and critical infrastructure shape geopolitical risk, and how organizations can prepare for a more fragmented world.","linkedin_followers":24724,"linkedin_url":"https://www.linkedin.com/in/petejansen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-jansen.webp","topics":["supply-chain","supply-chain-resilience"],"audiences":[],"verdict":"Most useful for systems-focused briefings on geopolitical risk, sovereign infrastructure, and physical supply-chain dependencies.","best_for":"Risk advisory or strategy consultancy guest briefings on sovereign infrastructure and supply-chain resilience.","not_for":"Consumer-facing short-form video campaigns judged on reach, clicks, and direct signups.","takeaways":["Link Taiwanese semiconductor production to Middle Eastern energy logistics and South American mineral extraction.","Propose regional systems combining local power, food production, and computing capacity.","Check emotionally charged information against satellite imagery and primary records."],"check_first":"Confirm evidence of an operating system and audience demographics before committing budget.","main_ideas":["Build local \"cellular citadels\" instead of choosing collapse or global integration","Treat energy, calories and computing as one independence stack","Judge geopolitical risk by physical production, not declared intentions","Map supply chains as interconnected systems and test decisions in short cycles","Treat emotionally charged information as a weapon and verify against physical evidence"],"partnership_formats":[],"partnership_url":null,"brands":["The Airlock"],"posts_cited":14,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"roosl-n-totrov","name":"Rooslán Totrov","url":"https://b2binfluencer.marketing/creators/roosl-n-totrov/","markdown_url":"https://b2binfluencer.marketing/creators/roosl-n-totrov.md","descriptor":"Rooslán Totrov works in talent acquisition and HR at Pace | Architecture, Engineering + Planning in Kuwait. Their posts focus on hiring in the architecture, engineering and construction sector, recruitment trends such as AI, and participation in the Resourcing Leaders Middle East community.","linkedin_followers":14094,"linkedin_url":"https://www.linkedin.com/in/totrati","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roosl-n-totrov.webp","topics":["artificial-intelligence","recruiting","talent-acquisition","ai-in-recruiting"],"audiences":["talent-acquisition-leaders"],"verdict":"Rooslán Totrov is most useful for practitioner views on AEC hiring, AI in recruitment, and Middle East talent acquisition community discussions.","best_for":"Recruitment technology vendors seeking practitioner credibility with Gulf talent acquisition leaders in AEC.","not_for":"Consumer apps or general B2B software with no recruitment tie and guaranteed impressions.","takeaways":["Totrov reports Dubai summit sessions on crisis-ready talent strategies and human advantage in AI era.","US and Middle East leaders shared questions about AI, embedding recruiters, and vacancy costs.","Recruitment is becoming a marketing-first function, and AEC hiring in the Gulf is difficult."],"check_first":"Confirm LinkedIn analytics: impressions, engagement, and follower breakdown by seniority, industry, and geography.","main_ideas":["Peer community is the working method, not a networking perk","AEC hiring in the Gulf is a problem in its own right","Middle East and US talent agendas have converged","Harness AI in recruiting, but keep the human advantage","Recruitment is becoming a marketing-first function"],"partnership_formats":[],"partnership_url":null,"brands":["Pace | Architecture, Engineering + Planning","Resourcing Leaders Middle East"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"timothy-solomon","name":"Timothy Solomon","url":"https://b2binfluencer.marketing/creators/timothy-solomon/","markdown_url":"https://b2binfluencer.marketing/creators/timothy-solomon.md","descriptor":"Timothy Solomon writes about B2B marketing and revenue operations, including marketing attribution, CRM data, and how website messaging can produce clearer pipeline signals.","linkedin_followers":23458,"linkedin_url":"https://www.linkedin.com/in/timothysolomon1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/timothy-solomon.webp","topics":["b2b-marketing","revenue-operations","marketing-attribution","pipeline-management"],"audiences":[],"verdict":"Most useful for explaining B2B attribution, CRM schema, and pipeline measurement through named distinctions.","best_for":"A B2B marketing technology company seeking thought leadership on attribution and pipeline data modeling.","not_for":"Consumer skincare brands needing short-form video demos and immediate sales performance guarantees.","takeaways":["Lead scoring measures fit, lead health measures engagement, and qualification checks explicit conditions.","Most B2B websites have a schema problem, not a copy problem.","Attribution is constructed by the observer, not discovered."],"check_first":"Confirm deliverables, audience job function, and recent reach or engagement for comparable topics.","main_ideas":["Lead scoring, lead health, and lead qualification are three different measurements","Most B2B websites have a schema problem, not a copy problem","Attribution is constructed by the observer, not discovered","The priority behind all of it: change the definitions, not the tooling"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"slavisa-bogdanovic","url":"https://b2binfluencer.marketing/creators/slavisa-bogdanovic/"},{"id":"tom-casano","url":"https://b2binfluencer.marketing/creators/tom-casano/"}],"engagement":null},{"id":"patrick-ansems","name":"Patrick Ansems","url":"https://b2binfluencer.marketing/creators/patrick-ansems/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-ansems.md","descriptor":"Patrick Ansems writes about digital transformation in life sciences, especially using digital twins and connected data to link pharmaceutical research, manufacturing and operations.","linkedin_followers":2924,"linkedin_url":"https://www.linkedin.com/in/patrickansems","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Patrick Ansems is most useful for explaining how digital twins, digital threads and AI connect pharma research, manufacturing and operations.","best_for":"A life sciences software vendor selling digital-twin and digital-thread products for pharma manufacturing.","not_for":"A consumer health or wellness brand seeking high-volume paid social reach and direct response.","takeaways":["A digital twin is a snapshot; a closed loop is the strategy.","The Digital Organism framework has four parts: Mind, Heart, Body and Soul.","AI insights need decision-making context; governance, collaboration and people matter to execution."],"check_first":"Confirm scope, terms, disclosure, LinkedIn analytics and recent performance before committing budget.","main_ideas":["A digital twin is a snapshot; a closed loop is the strategy","The Digital Organism framework","Eroom's Law and the execution gap: AI is a context problem","Demonstration over description: living labs and experience centers","Event synthesis and named collaborators"],"partnership_formats":[],"partnership_url":null,"brands":["Siemens","Arvato Systems"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"aatif-azeez-soomro","name":"Aatif Azeez Soomro","url":"https://b2binfluencer.marketing/creators/aatif-azeez-soomro/","markdown_url":"https://b2binfluencer.marketing/creators/aatif-azeez-soomro.md","descriptor":"Aatif Azeez Soomro writes about Pakistan’s banking and financial risk, including SME lending rules, credit risk, internal audit, and how economic disruptions affect businesses and banks.","linkedin_followers":6064,"linkedin_url":"https://www.linkedin.com/in/aatif-azeez-soomro-70705736","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aatif-azeez-soomro.webp","topics":["supply-chain","supply-chain-risk"],"audiences":[],"verdict":"Aatif Azeez Soomro is most useful for explaining Pakistan's SME financing rules and credit risk to banking and audit audiences.","best_for":"A banking compliance training company building a course or webinar on Pakistan's SME financing rules.","not_for":"A retail bank seeking short-form video or lifestyle content for first-time savers in Pakistan.","takeaways":["The November 2025 SME post sorts regulatory changes by affected teams: credit, audit, business, governance, technology.","Cotton crisis post traces a supply shortage to mills' working capital, export finance, borrower liquidity, covenants.","The July 2026 SME post gives a longer numbered summary of regulatory provisions."],"check_first":"Confirm their employer, credentials, audience breakdown, and whether they offer a webinar or course sample.","main_ideas":["A new regulation is useful only once it is sorted by who has to act on it","An inventory shortage at a mill is a credit-risk signal, not just a supply-chain story","Distant geopolitical events traced through to local fuel, freight and insurance costs","Resilience is built in the policy room, long before the crisis arrives","Strict financial controls and support for staff have to move together"],"partnership_formats":[],"partnership_url":null,"brands":["State Bank of Pakistan","BankIslami"],"posts_cited":10,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"sherif-eldeeb","name":"Sherif Eldeeb","url":"https://b2binfluencer.marketing/creators/sherif-eldeeb/","markdown_url":"https://b2binfluencer.marketing/creators/sherif-eldeeb.md","descriptor":"Sherif Eldeeb is a cybersecurity speaker who discusses cloud security, emerging threats, and practical uses of generative AI in security work.","linkedin_followers":5076,"linkedin_url":"https://www.linkedin.com/in/sherifeldeeb","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sherif-eldeeb.webp","topics":["artificial-intelligence","ai-governance","post-quantum-cryptography"],"audiences":["security-practitioners"],"verdict":"Sherif Eldeeb is most useful for cybersecurity thought leadership, event talks, and written recaps on cloud security, AI, and emerging threats.","best_for":"Cybersecurity firms needing a subject matter expert for practitioner talks, workshops, or thought leadership content.","not_for":"Consumer campaigns needing broad reach, short-form video, product reviews, or sales lift.","takeaways":["AmCham Egypt panel recap turns quantum computing into steps: inventory cryptographic assets, assess risk, build crypto-agility.","OWASP Cairo post covers supply-chain exposure, provider dependence, data sovereignty, compliance, and geopolitical shifts.","COMEX Oman talk summary moves from AI concepts to threat hunting and incident response."],"check_first":"Confirm talk details, session attendance or recording views, and audience geography and job roles.","main_ideas":["Emerging technology brings both capability and governance problems","Generative AI should take the tedious work off security analysts","Security knowledge should circulate through community events","Depending on global providers is itself a security risk","Put the substance in writing so people who missed the stage can still use it"],"partnership_formats":[],"partnership_url":null,"brands":["Google Cloud","Microsoft","OWASP Cairo","AmCham Egypt"],"posts_cited":11,"latest_post":"2026-09-08","similar":[{"id":"chaitanya-challa","url":"https://b2binfluencer.marketing/creators/chaitanya-challa/"},{"id":"ben-volkow","url":"https://b2binfluencer.marketing/creators/ben-volkow/"},{"id":"nick-sullivan","url":"https://b2binfluencer.marketing/creators/nick-sullivan/"}],"engagement":null},{"id":"terri-holley","name":"Terri Holley","url":"https://b2binfluencer.marketing/creators/terri-holley/","markdown_url":"https://b2binfluencer.marketing/creators/terri-holley.md","descriptor":"Terri Holley is a UGC creator and creative strategist who makes short-form brand content and helps businesses develop performance-focused creative, including creator sourcing, briefs, and scripts.","linkedin_followers":1234,"linkedin_url":"https://www.linkedin.com/in/terriholley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/terri-holley.webp","topics":["ecommerce","paid-ads","paid-media","performance-marketing"],"audiences":[],"verdict":"Terri Holley is useful for short-form brand content and for planning performance-focused creative, briefs, scripts and creator programs.","best_for":"A DTC skincare brand with over-45 buyers wanting better paid creative and angle testing.","not_for":"A high-volume, two-week ad campaign with perpetual usage, exclusivity or guaranteed performance.","takeaways":["Start creative decisions with research, not instinct.","Time on camera sharpens the strategy.","Interrogate your creative when the numbers disagree."],"check_first":"Ask for campaign performance results and confirm rates, usage, exclusivity, turnaround and revisions.","main_ideas":["Start creative decisions with research, not instinct","Time on camera sharpens the strategy","Interrogate your creative when the numbers disagree","Use AI for research and pressure-testing; keep human judgment on the hook","Performance-based pay and managed creator programs point the way forward"],"partnership_formats":["On-camera UGC video","Creative strategy, briefs, and scripts","Creator program build and management on Trybe"],"partnership_url":null,"brands":["RoC Skincare","Nature's Way","National Bankcard","Silver Singles","Trybe","Canva","Casely","Future Link"],"posts_cited":13,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"rivkie-lieberman","name":"Rivkie Lieberman","url":"https://b2binfluencer.marketing/creators/rivkie-lieberman/","markdown_url":"https://b2binfluencer.marketing/creators/rivkie-lieberman.md","descriptor":"Rivkie Lieberman is the founder and creative director of Motif Studio, a brand and web agency. Their work includes branding, website strategy, copy, and design, with a focus on B2B and high-ticket ecommerce.","linkedin_followers":4407,"linkedin_url":"https://www.linkedin.com/in/rivkie-lieberman-%F0%9F%AB%80%F0%9F%A7%A0-a0a803146","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rivkie-lieberman.webp","topics":["ecommerce","b2b-marketing","brand-strategy","ecommerce-conversion","customer-research"],"audiences":["b2b-marketing-teams"],"verdict":"Most useful for brand and web strategy that turns customer research into copy, design, and conversion choices.","best_for":"High-ticket ecommerce or B2B brands wanting customer research and brand plus conversion handled together.","not_for":"Mass-market consumer brands seeking sponsored posts or placement on their personal LinkedIn account.","takeaways":["VANT Panels used customer language about a hotel feel to shape headline direction.","For an industrial supplier, better funnels and product information mattered more than a rebrand.","Perch wordmark echoes the product name; Kardoma identity aims to signal craftsmanship."],"check_first":"Ask for post-level results and confirm who owns strategy, copy, design, and development.","main_ideas":["Start high-ticket page copy with what customers already say","Ask whether a rebrand is actually the lead problem","Treat brand and conversion as one job","Position a strong challenger as a better giant, not an underdog","Give the visual identity meaning tied to the product or brand"],"partnership_formats":[],"partnership_url":null,"brands":["Motif Studio","VANT Panels","Kardoma","Perch","Dusaw","Secolo","Syncerion Brokerage"],"posts_cited":13,"latest_post":"2026-09-23","similar":[{"id":"srujan-suman-k","url":"https://b2binfluencer.marketing/creators/srujan-suman-k/"},{"id":"michael-belkin","url":"https://b2binfluencer.marketing/creators/michael-belkin/"}],"engagement":null},{"id":"ian-kerr","name":"Ian Kerr","url":"https://b2binfluencer.marketing/creators/ian-kerr/","markdown_url":"https://b2binfluencer.marketing/creators/ian-kerr.md","descriptor":"Ian Kerr is a recruiter with Bancroft Staffing Partners who works on executive searches and hiring in architecture, engineering and construction, and accounting. Kerr’s posts discuss matching candidates with roles and helping employers make realistic hiring decisions.","linkedin_followers":8721,"linkedin_url":"https://www.linkedin.com/in/iankerr-bsp","youtube_url":null,"photo_url":null,"topics":["recruiting","talent-acquisition","candidate-experience"],"audiences":["hiring-managers","recruiters"],"verdict":"Most useful for recruiting and hiring content aimed at staffing firms and talent teams in AEC and accounting.","best_for":"A hiring-process or recruiting-technology product sold to staffing firms and in-house talent teams in AEC and accounting.","not_for":"Consumer campaigns, general-business leadership or productivity, or campaigns needing proven reach.","takeaways":["The perfect candidate is a myth, and hiring is a series of trade-offs.","A placement was lost after a candidate was denied one extra day to consider an offer.","Five extra calls a day becomes 310 calls across 62 working days."],"check_first":"Whether they offer sponsorship and can share follower analytics and post-level results.","main_ideas":["Recruiting results come from daily consistency, not bursts of effort","The 'perfect candidate' is a myth, and hiring is a series of trade-offs","Urgency matters, but so does respect for a candidate's decision","Setbacks are handled with a fixed reset routine","Recruiting as market timing in AEC and accounting"],"partnership_formats":[],"partnership_url":null,"brands":["Bancroft Staffing Partners"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"barbara-bruno","url":"https://b2binfluencer.marketing/creators/barbara-bruno/"},{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"},{"id":"vas-georgiou","url":"https://b2binfluencer.marketing/creators/vas-georgiou/"}],"engagement":null},{"id":"reilly-diplacido","name":"Reilly DiPlacido","url":"https://b2binfluencer.marketing/creators/reilly-diplacido/","markdown_url":"https://b2binfluencer.marketing/creators/reilly-diplacido.md","descriptor":"Reilly DiPlacido is the founder of Triumph HR, an HR consulting firm that supports growing businesses with hiring, compensation strategy, and people operations.","linkedin_followers":5277,"linkedin_url":"https://www.linkedin.com/in/reilly-diplacido","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/reilly-diplacido.webp","topics":["hr","candidate-experience","employee-retention"],"audiences":["small-business-owners","hr-leaders"],"verdict":"Reilly DiPlacido is most useful for practical LinkedIn posts on compensation and hiring for growing businesses.","best_for":"Compensation benchmarking or HR platforms targeting owners and HR leaders at growing businesses.","not_for":"Enterprise talent-acquisition reach guarantees or fixed sponsorship packages with published rates.","takeaways":["Individual raises, market adjustments, and hiring offers can add up to accidental compensation.","Candidate experience includes communication, interview structure, timelines, transparency, and follow-through.","Retention belongs to the whole business, not only HR."],"check_first":"Confirm audience demographics, engagement data, and partnership terms before committing.","main_ideas":["Pay decisions become strategy whether you plan them or not","Hiring is a candidate-experience problem","HR should be hired for judgment and trust, not credentials","Growing businesses want HR structure and calm, not more HR language","Retention belongs to the whole business, not only HR"],"partnership_formats":[],"partnership_url":null,"brands":["Triumph HR","128 CRE"],"posts_cited":18,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"di-lyngholm","name":"Di Lyngholm","url":"https://b2binfluencer.marketing/creators/di-lyngholm/","markdown_url":"https://b2binfluencer.marketing/creators/di-lyngholm.md","descriptor":"Di Lyngholm is a retail e-commerce product and growth leader focused on personalization. Lyngholm says they joined Malachyte as VP of Product and Growth after a decade working across brand, web experience, CRM, and operations at FUN.com and HalloweenCostumes.com.","linkedin_followers":2401,"linkedin_url":"https://www.linkedin.com/in/dilyngholm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/di-lyngholm.webp","topics":["artificial-intelligence","ecommerce","ai-adoption","customer-research","retail-technology"],"audiences":["ecommerce-operators"],"verdict":"Di Lyngholm is most useful for operator-side retail personalization, site search, and AI adoption insights.","best_for":"A retail technology vendor or e-commerce team seeking practitioner-led explainers on search and personalization.","not_for":"A direct-to-consumer brand seeking sponsored lifestyle posts, discount codes, and broad consumer reach.","takeaways":["Zero-result searches split into findability, assortment, and intent problems, each needing a different fix.","One focused AI bet on a photo studio pointed to saving 1,800 hours a year.","Informal customer conversations can reveal frustrations surveys miss, though both methods matter."],"check_first":"Confirm whether they can provide audience demographics, engagement figures, and any documented sponsorship format.","main_ideas":["Judge personalization by revenue per visitor, not features","Pick one AI use case and go deep","Treat zero-results searches as a revenue-recovery opportunity","Operator experience should change how retail tech is sold","Protect budget for unprompted customer conversations"],"partnership_formats":[],"partnership_url":null,"brands":["Malachyte","FUN.com","HalloweenCostumes.com","Attentive","Claude"],"posts_cited":13,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"zach-vogel","name":"Zach Vogel","url":"https://b2binfluencer.marketing/creators/zach-vogel/","markdown_url":"https://b2binfluencer.marketing/creators/zach-vogel.md","descriptor":"Zach Vogel shares business-focused perspectives on workforce and talent planning, executive strategy, and the risks and returns of adopting AI.","linkedin_followers":13683,"linkedin_url":"https://www.linkedin.com/in/zacharyvogel","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","manufacturing-workforce"],"audiences":[],"verdict":"Zach Vogel is most useful for executive-level thought leadership on workforce planning and AI governance and returns.","best_for":"Enterprise technology recruiting firms and leadership campaigns on workforce strategy and AI governance.","not_for":"Cybersecurity vendors seeking practitioner-led technical series on AI security architecture for engineers.","takeaways":["Plan for capabilities needed 18 to 36 months ahead, not vacancy-led hiring.","70% of IT leaders say AI systems scale faster than teams can monitor.","71% of companies have five or more technology-focused C-suite roles, per Deloitte."],"check_first":"Confirm media kit, sponsorship rates, disclosure, approval terms, and audience and engagement analytics.","main_ideas":["Workforce alignment is revenue infrastructure","AI scales faster than oversight, and the return gap follows","Sector workforces are execution risk, not overhead","Hiring and openings moving in opposite directions signal efficiency, not expansion","Outside data, a short action list, and a question for the audience"],"partnership_formats":[],"partnership_url":null,"brands":["LaSalle Network","CIO"],"posts_cited":15,"latest_post":"2026-10-05","similar":[{"id":"eric-buntin","url":"https://b2binfluencer.marketing/creators/eric-buntin/"},{"id":"josh-neuhart","url":"https://b2binfluencer.marketing/creators/josh-neuhart/"},{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"}],"engagement":null},{"id":"martin-foerster","name":"Martin Foerster","url":"https://b2binfluencer.marketing/creators/martin-foerster/","markdown_url":"https://b2binfluencer.marketing/creators/martin-foerster.md","descriptor":"Martin Foerster shares practical guidance on EU regulation and governance for businesses, including NIS2 supply-chain security, cloud-provider switching under the Data Act, and AI risk and accountability. The posts focus on turning requirements into concrete steps such as contract changes, decision inventories, and clear ownership.","linkedin_followers":3811,"linkedin_url":"https://www.linkedin.com/in/foerstermartin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","ai-governance"],"audiences":[],"verdict":"They are most useful for turning EU rules into concrete contract, ownership and risk steps.","best_for":"A RegTech or compliance advisory company targeting regulated B2B clients with practical EU regulatory content.","not_for":"Consumer technology mass-reach product launch, guaranteed impressions, lifestyle video, or documented sponsored-post package.","takeaways":["A rule is not in force until a contract says so.","AI risk comes from the decision a system influences, not the tool.","Production AI needs named owners, not an AI team."],"check_first":"Confirm they accept sponsored work, formats, rates, comparable results, and audience sector data.","main_ideas":["A rule is not in force in your organisation until a contract says so","AI risk comes from the decision a system influences, not the tool on the procurement list","Production AI needs named owners, not an AI team","A new legal right does not mean the risk has been handled","Explaining regulation by making readers test their own setup"],"partnership_formats":[],"partnership_url":null,"brands":["Harpocrates"],"posts_cited":13,"latest_post":"2026-10-04","similar":[{"id":"giulio-coraggio","url":"https://b2binfluencer.marketing/creators/giulio-coraggio/"},{"id":"michael-taylor","url":"https://b2binfluencer.marketing/creators/michael-taylor/"},{"id":"eduard-meelhuysen","url":"https://b2binfluencer.marketing/creators/eduard-meelhuysen/"}],"engagement":null},{"id":"alex-khmurets","name":"Alex Khmurets","url":"https://b2binfluencer.marketing/creators/alex-khmurets/","markdown_url":"https://b2binfluencer.marketing/creators/alex-khmurets.md","descriptor":"Alex Khmurets writes about CPG, retail media, e-commerce, and agentic commerce, and shares practical lessons on product management.","linkedin_followers":1822,"linkedin_url":"https://www.linkedin.com/in/aakhmurets","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-khmurets.webp","topics":["artificial-intelligence","ecommerce","product-management","agentic-commerce","retail-media"],"audiences":["product-managers"],"verdict":"Useful for keynote and advisory on how retail media and shopping agents change CPG operating models","best_for":"CPG commerce and marketing leaders wanting keynote plus advisory on budgets and organization","not_for":"Consumer SKU launch needing paid creator video, media kit, rates, reach guarantees","takeaways":["Retail media reorganizes the CPG company, not just adding a channel","Price increases can cost brands volume and market share as input costs ease","Agentic commerce turns discoverability into an infrastructure problem"],"check_first":"Confirm speaking and advisory terms, audience details, and past results on comparable topics","main_ideas":["Price increases have stopped producing growth","Retail media is reorganizing the CPG company, not just adding a channel","Agentic commerce turns discoverability into an infrastructure problem","Amazon's advantage is turning into friction","Product management: vision as a laser pointer, evidence over timelines"],"partnership_formats":[],"partnership_url":null,"brands":["Profitero","Profitero+"],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"roger-dunn","url":"https://b2binfluencer.marketing/creators/roger-dunn/"},{"id":"don-brett","url":"https://b2binfluencer.marketing/creators/don-brett/"},{"id":"guru-hariharan","url":"https://b2binfluencer.marketing/creators/guru-hariharan/"}],"engagement":null},{"id":"andy-elizaire","name":"Andy Elizaire","url":"https://b2binfluencer.marketing/creators/andy-elizaire/","markdown_url":"https://b2binfluencer.marketing/creators/andy-elizaire.md","descriptor":"Andy Elizaire is a cybersecurity professional who discusses AI in security operations, ransomware readiness, and how organizations can connect cybersecurity decisions to business priorities.","linkedin_followers":2005,"linkedin_url":"https://www.linkedin.com/in/andy-elizaire-mis-gced-geva-b8810478","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andy-elizaire.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":["security-leaders"],"verdict":"Andy Elizaire is most useful for explaining AI security and CISO strategy in business risk terms.","best_for":"Cybersecurity vendors seeking thought leadership or speaking on AI security operations and CISO strategy.","not_for":"Independent product comparisons, lab tests, or paid reach campaigns requiring benchmark verdicts.","takeaways":["AI is a force multiplier for security teams, not a replacement for analysts.","Attackers are getting faster, so defenses must decide as fast as they do.","Cyber risk becomes downtime, revenue disruption, regulatory exposure, and customer trust erosion."],"check_first":"Confirm recent impressions, engagement, follower growth, and whether readers are security decision makers.","main_ideas":["AI is a force multiplier for security teams, not a replacement for them","Attackers are getting faster, so the real test is whether defenses can decide as fast","Cybersecurity should be argued in business terms, not technical ones","Organizations need CISO-level strategy even when they have no CISO","The priority is using AI securely, responsibly, and at scale"],"partnership_formats":[],"partnership_url":null,"brands":["Sophos","Pellera Technologies"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"rob-harrison","url":"https://b2binfluencer.marketing/creators/rob-harrison/"},{"id":"patrick-keating","url":"https://b2binfluencer.marketing/creators/patrick-keating/"},{"id":"frank-policastro","url":"https://b2binfluencer.marketing/creators/frank-policastro/"}],"engagement":null},{"id":"asaf-israelit","name":"Asaf Israelit","url":"https://b2binfluencer.marketing/creators/asaf-israelit/","markdown_url":"https://b2binfluencer.marketing/creators/asaf-israelit.md","descriptor":"Asaf Israelit works on Parter, a software platform for hardware supply chains. Israelit's posts focus on using AI and live market data to optimize bills of materials, find component alternatives, and manage shortages, costs, lead times, and obsolescence risks.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/asaf-israelit","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/asaf-israelit.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Asaf Israelit is most useful for explaining AI and live data for BOM optimization and supply chain risk.","best_for":"A B2B software company selling AI-driven BOM optimization and supply chain resilience tools.","not_for":"Consumer gadget brands wanting short-form video reviews or affiliate discount-code campaigns.","takeaways":["Fix the whole bill of materials, not one part at a time.","A memory chip tracked from roughly $15 to $120 a unit over a year.","USR case study reported 90% faster quote turnaround."],"check_first":"Confirm commercial terms, format details, audience data, and supporting data for company and customer claims.","main_ideas":["By the time bad news is public, it is already too late to act","Fix the whole bill of materials, not one part at a time","Fast hardware wins the supply chain, not just the design","AI agents should turn procurement from reactive to proactive","“Hardware is hard” is an excuse for inefficient systems"],"partnership_formats":[],"partnership_url":null,"brands":["Parter","Cybord","USR Electronic Systems"],"posts_cited":19,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"jm-ryerson","name":"JM Ryerson","url":"https://b2binfluencer.marketing/creators/jm-ryerson/","markdown_url":"https://b2binfluencer.marketing/creators/jm-ryerson.md","descriptor":"JM Ryerson is a leadership coach and the host of the Let’s Go Win podcast, where they explore leadership, business growth, and how high achievers can pursue success without losing fulfillment.","linkedin_followers":8495,"linkedin_url":"https://www.linkedin.com/in/jmryerson-salesandcultureexpert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jm-ryerson.webp","topics":["artificial-intelligence","leadership","leadership-development"],"audiences":[],"verdict":"Most useful for leadership and fulfillment content aimed at founders, owners and senior leaders, not mass reach.","best_for":"A leadership development or executive coaching brand wanting to reach founders and senior leaders.","not_for":"A campaign needing broad reach, audience demographics, documented sponsorship packages, or predictable scale.","takeaways":["Success without fulfillment leaves high achievers asking 'Is this all there is?'","Self-leadership comes before leadership technique: align, believe, choose.","Culture and accountability are operating systems for growth."],"check_first":"Confirm audience demographics and whether paid placement formats, deliverables and pricing exist.","main_ideas":["Success without fulfillment leaves high achievers asking 'Is this all there is?'","Self-leadership comes before leadership technique: align, believe, choose","Culture and accountability are operating systems for growth","Flourishing includes the hard parts, not just good feelings","Burnout and attention are practical leadership problems"],"partnership_formats":[],"partnership_url":null,"brands":["Let’s Go Win","Anago","College Hunks Hauling Junk & Moving"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"mark-pecota","name":"Mark Pecota","url":"https://b2binfluencer.marketing/creators/mark-pecota/","markdown_url":"https://b2binfluencer.marketing/creators/mark-pecota.md","descriptor":"Mark Pecota runs a crowdfunding company that helps creators and consumer-product founders launch products on Kickstarter. Pecota's posts share launch case studies and practical advice on topics such as validating demand, manufacturing, shipping and growing a business after a campaign.","linkedin_followers":10871,"linkedin_url":"https://www.linkedin.com/in/markpecota","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-pecota.webp","topics":["artificial-intelligence","amazon-marketplace"],"audiences":[],"verdict":"Mark Pecota is useful for Kickstarter launch case studies and practical operating advice.","best_for":"Consumer product brands launching physical products on Kickstarter and planning fulfillment.","not_for":"Enterprise software seeking paid always-on LinkedIn sponsorship for lead generation.","takeaways":["Crowdfunding can prove demand before you pay for inventory.","Cheap VIP reservations turn interest into a tested launch audience.","Shipping can consume $60,000 of a $175,000 Kickstarter raise."],"check_first":"Ask for audience data and post-level results from comparable campaigns.","main_ideas":["A crowdfunding campaign proves demand before you pay for inventory","Cheap VIP reservations turn interest into a tested launch audience","Crowdfunding is not only for first-time founders","Shipping has to be designed into pledge tiers before launch","The pledge manager is where funded campaigns quietly lose money"],"partnership_formats":["Crowdfunding launch partnership","Guest expert feature or interview","Crowdfunded Summit speaker slot"],"partnership_url":null,"brands":["LaunchBoom","Tortuga","LiftMate Glide200"],"posts_cited":17,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"robert-ford","name":"Robert Ford","url":"https://b2binfluencer.marketing/creators/robert-ford/","markdown_url":"https://b2binfluencer.marketing/creators/robert-ford.md","descriptor":"Robert Ford writes about enterprise AI governance and tokenomics: how businesses can measure the value, cost, and risk of AI workloads and decide how much to spend on each task. The posts describe this work at CoreStack.","linkedin_followers":2951,"linkedin_url":"https://www.linkedin.com/in/robert-ford-tfcg","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-ford.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Robert Ford is most useful for explaining how to govern AI costs by weighing task value against risk and total spend.","best_for":"It fits enterprise AI cost governance thought leadership for specialist audiences who own cloud and AI spending decisions.","not_for":"Not for mass market launches or paid reach campaigns needing broad reach, conversion data, or documented commercial formats.","takeaways":["A number has no value until you know the question behind it.","Separate business value, marginal value, ROI, and net value, then optimize net value.","Keep spending while the next dollar returns more than a dollar and count the whole workload."],"check_first":"Confirm commercial offer, audience reach, engagement data, and follower demographics before committing.","main_ideas":["A number has no value until you know the question behind it","Separate business value, marginal value, ROI, and net value — then optimize net value","Keep spending while the next dollar returns more than a dollar — and count the whole workload","The priority is governing the whole AI workload to provable net value, not shrinking the bill"],"partnership_formats":[],"partnership_url":null,"brands":["CoreStack"],"posts_cited":9,"latest_post":"2026-10-04","similar":[{"id":"ezhilarasan-natarajan","url":"https://b2binfluencer.marketing/creators/ezhilarasan-natarajan/"},{"id":"justin-foster","url":"https://b2binfluencer.marketing/creators/justin-foster/"},{"id":"augusto-marietti","url":"https://b2binfluencer.marketing/creators/augusto-marietti/"}],"engagement":null},{"id":"patrick-olszowski","name":"Patrick Olszowski","url":"https://b2binfluencer.marketing/creators/patrick-olszowski/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-olszowski.md","descriptor":"Patrick Olszowski writes and speaks about helping sporting-apparel and active-lifestyle brands build enduring products by finding and acting on consumers’ needs.","linkedin_followers":2233,"linkedin_url":"https://www.linkedin.com/in/patrickolszowski","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-olszowski.webp","topics":["product-management"],"audiences":[],"verdict":"Helping sporting-apparel and active-lifestyle brands build enduring products by acting on consumer needs.","best_for":"A sporting apparel or active-lifestyle brand building a franchise product from consumer insight.","not_for":"Mass-market consumer brand seeking high-volume short-form reach to general shoppers.","takeaways":["Franchise products come from enduring consumer needs, not product ideas.","Treasure Hunters is a small cross-functional group that listens to and observes consumers.","A beach blanket example shows bag too small, stakes fail, fabric soaks sand."],"check_first":"Ask for recent LinkedIn impressions, engagement, and audience survey on job function and seniority.","main_ideas":["Franchise products come from enduring consumer needs, not product ideas","What product leaders say the VP job is really like","The Treasure Hunters cadre: a small volunteer team tasked with finding what consumers care about","Check your brand against eighteen symptoms","Nail the basics: judge the product as a family on holiday would"],"partnership_formats":[],"partnership_url":null,"brands":["Pelican","Dynafit","Berghaus","Vans","The North Face","Koobz","The Consumer Delight Diagnostic"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"katie-shaw","url":"https://b2binfluencer.marketing/creators/katie-shaw/"},{"id":"jordan-byrd","url":"https://b2binfluencer.marketing/creators/jordan-byrd/"},{"id":"sandy-w","url":"https://b2binfluencer.marketing/creators/sandy-w/"}],"engagement":null},{"id":"hadiya-nuriddin","name":"Hadiya Nuriddin","url":"https://b2binfluencer.marketing/creators/hadiya-nuriddin/","markdown_url":"https://b2binfluencer.marketing/creators/hadiya-nuriddin.md","descriptor":"Hadiya Nuriddin works in learning and development, instructional design, consulting, and storytelling. Nuriddin's work focuses on quality management in learning programs and practical tools for developing storytelling skills.","linkedin_followers":8858,"linkedin_url":"https://www.linkedin.com/in/hadiyanuriddin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hadiya-nuriddin.webp","topics":["learning-and-development"],"audiences":[],"verdict":"Hadiya Nuriddin is most useful for learning quality diagnosis and practical storytelling skill development.","best_for":"A corporate learning and development team that needs to diagnose why a training curriculum is underperforming.","not_for":"A consumer meal-kit brand seeking broad awareness among busy families through lifestyle storytelling.","takeaways":["They say a failing course is usually an upstream quality problem, not the first complaint.","They treat writing as part of design, not a separate assumed instructional designer skill.","They say storytelling takes practice, including delivery, and is not about inserting stories into courses."],"check_first":"Confirm current post-level engagement, audience demographics, comparable campaign results, and sponsorship formats and pricing.","main_ideas":["A failing course is usually an upstream quality problem, not the complaint you hear first","Writing is part of design, not a separate skill instructional designers are assumed to have","Take the learner's side, and judge a revision by what it does for them","Storytelling takes practice, including delivery — and it is not about inserting stories into courses","Put accumulated experience to the test in an unscripted format"],"partnership_formats":[],"partnership_url":null,"brands":["The Story Toolkit","DevLearn"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"monica-m-w-russell","url":"https://b2binfluencer.marketing/creators/monica-m-w-russell/"},{"id":"sharron-crawford-corle","url":"https://b2binfluencer.marketing/creators/sharron-crawford-corle/"},{"id":"lauren-taylor","url":"https://b2binfluencer.marketing/creators/lauren-taylor/"}],"engagement":null},{"id":"ocaoa-amorim","name":"Ocaoa Amorim","url":"https://b2binfluencer.marketing/creators/ocaoa-amorim/","markdown_url":"https://b2binfluencer.marketing/creators/ocaoa-amorim.md","descriptor":"Ocaoa Amorim creates practical LinkedIn content about logistics and supply-chain operations, including warehouse and transport systems, distribution models, and ways to improve processes and delivery.","linkedin_followers":11617,"linkedin_url":"https://www.linkedin.com/in/ocaoaamorim","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ocaoa-amorim.webp","topics":["artificial-intelligence","ecommerce","supply-chain","supply-chain-management"],"audiences":[],"verdict":"Most useful for practical LinkedIn explainers on logistics operations and process-first system choices.","best_for":"A logistics consultancy wanting educational posts on supply-chain operations and decision criteria.","not_for":"A software vendor seeking a product endorsement promising cost cuts or delivery gains.","takeaways":["Fix process before buying a system; software cannot fix broken processes or poor data.","No single logistics operation is universally best; order profile, volume, distance, service goals matter.","Cross-docking is judged on OTIF, logistics cost per order, returns, vehicle occupancy."],"check_first":"Ask for post-level results, audience data, partnership terms, and evidence of implementation results.","main_ideas":["Fix the process before buying the system","No single logistics operation is universally best","Choose the system from the operation's main pain","Cross-docking is a speed-and-cost play, judged on named KPIs","Outsource when logistics complexity outgrows internal management"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-17","similar":[{"id":"rafael-soares","url":"https://b2binfluencer.marketing/creators/rafael-soares/"},{"id":"ana-luiza-paes-ara-jo-das-neves","url":"https://b2binfluencer.marketing/creators/ana-luiza-paes-ara-jo-das-neves/"},{"id":"eduardo-medeiros","url":"https://b2binfluencer.marketing/creators/eduardo-medeiros/"}],"engagement":null},{"id":"shefali-korke","name":"Shefali Korke","url":"https://b2binfluencer.marketing/creators/shefali-korke/","markdown_url":"https://b2binfluencer.marketing/creators/shefali-korke.md","descriptor":"Shefali Korke works on revenue analytics and AI for business decision-making. She built Inteliqx, a platform focused on finding revenue risks in private-equity due diligence, and writes about the data foundations needed to make AI useful in business.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shefalikorke","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shefali-korke.webp","topics":["artificial-intelligence","revenue-operations","data-governance","ai-readiness"],"audiences":["revops-leaders"],"verdict":"Useful for B2B content on revenue analytics, AI risk detection, and private-equity due diligence data checks.","best_for":"FinTech brands running content or co-marketing on AI risk detection in private-equity diligence.","not_for":"Consumer fintech app install campaigns for retail budgeting, investing, or consumer acquisition.","takeaways":["An AI review found about $3M annual revenue leakage in a $550M software company's billing data.","Five CRM red flags include stalled pipeline deals, recycled opportunities, inconsistent segment win rates.","Korke argues AI projects fail on bad data, not bad models."],"check_first":"Confirm partnership formats, commercial terms, and recent LinkedIn audience data for FinTech, risk, or private equity.","main_ideas":["Revenue leakage is a systems problem, not a fraud problem","AI projects fail on bad data, not bad models","Diligence should read CRM data as a risk signal","The hard part is getting leaders to accept the numbers"],"partnership_formats":[],"partnership_url":null,"brands":["Inteliqx","Vizible Results","Dell EMC","RSA Security"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"alden-wonnell","name":"Alden Wonnell","url":"https://b2binfluencer.marketing/creators/alden-wonnell/","markdown_url":"https://b2binfluencer.marketing/creators/alden-wonnell.md","descriptor":"Alden Wonnell works on Amazon and e-commerce marketplace growth at Adverio. Wonnell's posts discuss improving marketplace operations and profitability, expanding beyond Amazon, and building teams to support brand growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/amazonppcexpert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alden-wonnell.webp","topics":["artificial-intelligence","ecommerce","ai-in-ecommerce"],"audiences":["amazon-sellers"],"verdict":"Alden Wonnell is most useful for Amazon marketplace operations and profitability advice for established e-commerce brands.","best_for":"Mid-market e-commerce brands with established operations facing Amazon growth plateaus and wanting channel diversification.","not_for":"New DTC brands with fewer than 100 SKUs seeking general awareness or social marketing.","takeaways":["They cite unauthorized sellers, pricing automation, and inventory prioritization for growth without ad changes.","They use Amazon's Buy for Me to argue brands should watch who controls discovery and checkout.","They write about Adverio shifting toward established brands and hiring for scaling."],"check_first":"Verify reported results, current platform features, and whether a post is a service offer.","main_ideas":["Navigating E-commerce into Amazon's AI-Driven Interface","The Importance of Seller Central Foundation for Sustained Growth","Scaling E-commerce Through Targeted Brand Selection","Tailored Talent Acquisition for Rapid Business Scaling"],"partnership_formats":["Opportunity Analysis"],"partnership_url":null,"brands":["Adverio","Amazon","Walmart","Target","Shopify"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"anish-s","name":"Anish S.","url":"https://b2binfluencer.marketing/creators/anish-s/","markdown_url":"https://b2binfluencer.marketing/creators/anish-s.md","descriptor":"Anish S. works on B2B marketing and growth, advising clients on channel choices, content, customer experience, and marketing workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/anishshinh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anish-s.webp","topics":["artificial-intelligence","b2b-marketing","customer-experience"],"audiences":["small-business-owners"],"verdict":"Anish S. is useful for diagnostic B2B marketing strategy across channels, content, sales process, and AI workflows.","best_for":"Brands with spend, unclear results, and sales or CRM access for a fractional strategy retainer.","not_for":"Fixed sponsorship formats, guaranteed reach, tight deadlines, or pure paid-media scale-up without strategy.","takeaways":["Find the business problem before choosing a marketing channel.","Audit existing content before making more, to see if the problem is demand or use.","Redesign the process instead of putting AI on top of it."],"check_first":"Ask for sources and measurement methods for search statistics and audience data.","main_ideas":["Find the business problem before choosing a marketing channel","Customer service is part of marketing","Audit existing content before making more","Redesign the process instead of putting AI on top of it","Measure search visibility as well as clicks"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"tamas-hevizi","name":"Tamas Hevizi","url":"https://b2binfluencer.marketing/creators/tamas-hevizi/","markdown_url":"https://b2binfluencer.marketing/creators/tamas-hevizi.md","descriptor":"Tamas Hevizi discusses how businesses can turn AI and intelligent automation into practical results. Hevizi's work includes LinkedIn posts on enterprise automation and AI business outcomes, as well as Digital Value Creation episodes on AI, leadership and technology adoption.","linkedin_followers":6706,"linkedin_url":"https://www.linkedin.com/in/tamashevizi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tamas-hevizi.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Tamas Hevizi is most useful for connecting enterprise AI and automation claims to practical business outcomes.","best_for":"Enterprise automation, document intelligence, or CIO event campaigns needing a practitioner voice on AI outcomes.","not_for":"Brands seeking independent vendor comparisons, unrestricted editorial control, or broad consumer reach.","takeaways":["Deployment is not the result; the question is what got better.","Automation lays the groundwork AI needs.","AI adoption is a leadership and career problem, not just technology."],"check_first":"Confirm Tungsten Automation conflict, episode transcripts, and audience demographics before contacting them.","main_ideas":["Deployment is not the result: ask what got better","Automation lays the groundwork AI needs","The next AI problem is whether documents can be trusted","AI adoption is a leadership and career problem, not just a technology one","Enterprise trust is earned through scale and durability"],"partnership_formats":[],"partnership_url":null,"brands":["Tungsten Automation","Gartner"],"posts_cited":13,"latest_post":"2026-08-19","similar":[{"id":"arungalai-anbarasu","url":"https://b2binfluencer.marketing/creators/arungalai-anbarasu/"},{"id":"james-liu","url":"https://b2binfluencer.marketing/creators/james-liu/"}],"engagement":null},{"id":"chelsea-miller","name":"Chelsea Miller","url":"https://b2binfluencer.marketing/creators/chelsea-miller/","markdown_url":"https://b2binfluencer.marketing/creators/chelsea-miller.md","descriptor":"Chelsea Miller is a social media strategist and creative lead at Pixel Factory. Miller's work includes shaping social strategy and campaigns, and using creator-made iPhone content to help brands connect with audiences. Miller also co-founded Pressbook, a portfolio platform for UGC creators.","linkedin_followers":558,"linkedin_url":"https://www.linkedin.com/in/chelsea-ann-miller","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chelsea-miller.webp","topics":["content-marketing","content-strategy"],"audiences":[],"verdict":"Useful for building and running iPhone and UGC creator programmes for client brand accounts.","best_for":"A B2B agency or in-house brand team needing creator-led content and measured tests.","not_for":"A consumer brand wanting one sponsored post from Miller's personal account to reach a large audience.","takeaways":["On Fifth Avenue Lifestyle, two iPhone creators filmed tenants in their spaces.","In under 30 days, engagement rose 8%, comments 24% and saves nearly doubled.","Over two 60-day periods, same 13 posts monthly, average interactions per post rose 149 to 344."],"check_first":"Confirm the reporting window and request platform demographics plus independently verified account data.","main_ideas":["Posting more is the wrong growth lever","Raw creator-shot content can beat polished production","Good work doesn't sell itself — packaging does","Launch before it's ready","Build the function you were hired into"],"partnership_formats":["Managed iPhone-creator content for a brand account"],"partnership_url":null,"brands":["Pixel Factory","Fifth Avenue Lifestyle","Pressbook","Ra Club","Shopify","Burt's Bees","Ole Henriksen"],"posts_cited":14,"latest_post":"2026-06-15","similar":[{"id":"david-jackson","url":"https://b2binfluencer.marketing/creators/david-jackson/"},{"id":"keeley-mazurek","url":"https://b2binfluencer.marketing/creators/keeley-mazurek/"},{"id":"ethan-kramer","url":"https://b2binfluencer.marketing/creators/ethan-kramer/"}],"engagement":null},{"id":"ronen-slavin","name":"Ronen Slavin","url":"https://b2binfluencer.marketing/creators/ronen-slavin/","markdown_url":"https://b2binfluencer.marketing/creators/ronen-slavin.md","descriptor":"Ronen Slavin writes about application security, software supply-chain risks, and securing AI-assisted software development. Their posts connect emerging threats—such as AI-driven vulnerability discovery and attacks on build pipelines—to practical priorities for security teams, including remediation, governance, and runtime protection.","linkedin_followers":6929,"linkedin_url":"https://www.linkedin.com/in/ronen-slavin-26281411","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","ai-security","application-security"],"audiences":["security-teams"],"verdict":"Ronen Slavin is most useful for explaining AI-driven vulnerability discovery, remediation, and software supply-chain security priorities.","best_for":"A B2B cybersecurity vendor wanting thought leadership for security and application-security teams.","not_for":"A consumer lifestyle brand wanting broad-reach entertainment, consumer demographics, and paid-post performance.","takeaways":["AI can shorten the time between finding a vulnerability and exploiting it.","AI models and coding agents belong in software-supply-chain security governance.","Defend build pipelines with layers such as pinning actions, limiting token scope, runtime protection."],"check_first":"Confirm partnership format, audience analytics, security-role fit, editorial independence, and commercial terms.","main_ideas":["The bottleneck is fixing vulnerabilities, not finding them","AI models and coding agents belong in software-supply-chain security","Defend build pipelines with layers that cover different attack steps","Security architecture should connect risk across the development lifecycle"],"partnership_formats":[],"partnership_url":null,"brands":["Cycode"],"posts_cited":15,"latest_post":"2026-10-10","similar":[{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"},{"id":"darius-radford","url":"https://b2binfluencer.marketing/creators/darius-radford/"},{"id":"jim-manico","url":"https://b2binfluencer.marketing/creators/jim-manico/"}],"engagement":null},{"id":"aleksandar-rodic","name":"Aleksandar Rodic","url":"https://b2binfluencer.marketing/creators/aleksandar-rodic/","markdown_url":"https://b2binfluencer.marketing/creators/aleksandar-rodic.md","descriptor":"Aleksandar Rodic writes about how energy, AI infrastructure and data sovereignty shape business and investment decisions. Rodic's posts connect developments such as European fuel supply and data-centre expansion to their practical effects on companies, governments and industry.","linkedin_followers":6988,"linkedin_url":"https://www.linkedin.com/in/alex-rodic-aleksandar","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-infrastructure"],"audiences":[],"verdict":"They are most useful for briefings on how energy, AI infrastructure and data sovereignty affect business and investment decisions.","best_for":"An infrastructure investment firm briefing on AI compute, energy security and data sovereignty.","not_for":"Paid LinkedIn series for consumer retail brokerages seeking broad investor sign-ups.","takeaways":["AI is becoming an infrastructure race, not just a model race.","Data sovereignty, not model quality, is the next enterprise AI battle.","Fuel costs are a business problem that travels to the supermarket."],"check_first":"Confirm a recent briefing recording, audience data, and format, availability and terms.","main_ideas":["AI is becoming an infrastructure race, not just a model race","Data sovereignty, not model quality, is the next enterprise AI battle","Energy security now constrains rearmament, AI and industrial competitiveness at once","Fuel costs are a business problem that travels to the supermarket","A repeatable method: translate the news into winners, losers and a watch list"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"simon-allen","url":"https://b2binfluencer.marketing/creators/simon-allen/"},{"id":"michael-freedman","url":"https://b2binfluencer.marketing/creators/michael-freedman/"},{"id":"eric-victor-gitter","url":"https://b2binfluencer.marketing/creators/eric-victor-gitter/"}],"engagement":null},{"id":"nick-bond","name":"Nick Bond","url":"https://b2binfluencer.marketing/creators/nick-bond/","markdown_url":"https://b2binfluencer.marketing/creators/nick-bond.md","descriptor":"Nick Bond is a beauty and wellness ecommerce growth leader and co-founder of Flora Mirabilis. Their work includes testing paid-media and email strategies and improving online stores to help customers understand products and buy with more confidence.","linkedin_followers":1976,"linkedin_url":"https://www.linkedin.com/in/nickolasbond","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-bond.webp","topics":["ecommerce","leadership","paid-ads","email-marketing","customer-experience","brand-positioning"],"audiences":[],"verdict":"Most useful for beauty and wellness DTC brands testing paid media and improving onsite conversion.","best_for":"A beauty or wellness DTC brand with a Shopify store needing better conversion and paid-media testing.","not_for":"A brand seeking a paid creator partnership with audience guarantees, media kit, or rate card.","takeaways":["Black Friday Meta lead-form test had weak engagement and orders versus main email list.","Website work clarified offer, simplified navigation, improved product education, mobile shopping, and merchandising.","They report conversion up 33%, add-to-cart up 212%, reached-checkout up 169% year on year."],"check_first":"Confirm competitor overlap, availability, and screenshots or site video for reported figures.","main_ideas":["Cost per lead is not the measure; intent is","Rebranding works best as clarification, not reinvention","Run the store as a living product, not a launch","Marketing should do things for people, not to them","Commerce advice should span the whole channel mix"],"partnership_formats":[],"partnership_url":null,"brands":["Blue Wheel","Flora Mirabilis","Sol de Janeiro","Moroccanoil","ELEMIS","Caudalie","Grande Cosmetics","Bluemercury","Oribe Hair Care","KORRES"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"crystal-jovanna-ferguson","name":"Crystal Jovanna Ferguson","url":"https://b2binfluencer.marketing/creators/crystal-jovanna-ferguson/","markdown_url":"https://b2binfluencer.marketing/creators/crystal-jovanna-ferguson.md","descriptor":"Crystal Jovanna Ferguson works across nonprofit funding, workforce development, and economic mobility. Through Loving You Into Freedom, Ferguson discusses reentry and support for justice-impacted families; Ferguson also represents Elegant Chauffeurs and Chargency Solutions, including a patent-pending electric-vehicle emergency charging platform.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/crystaljovannaferguson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/crystal-jovanna-ferguson.webp","topics":["workforce-development"],"audiences":[],"verdict":"Crystal Jovanna Ferguson is most useful for talks and guidance on reentry, fair-chance hiring, workforce development, and economic mobility.","best_for":"A workforce development nonprofit keynote or facilitated discussion on reentry, family wellness, and economic mobility.","not_for":"Mass-reach consumer lifestyle endorsements, phone reviews, product demonstrations, or sales-conversion campaigns for general consumers.","takeaways":["Second-chance hiring is an economic strategy, not just compassion, and employers should focus on current contribution.","Reentry support should extend beyond release and include family wellness, youth prevention, and economic mobility.","Opportunity planning means assessing fit, assets, and gaps, not just finding a grant or partnership."],"check_first":"Confirm how their strands fit current programs, plus keynote formats and fees.","main_ideas":["Second-Chance Hiring as an Economic Strategy","A Holistic View of Justice and Wellness","Turning Innovation into Community Impact"],"partnership_formats":["Venture Pitch & Business Development","Consultation & Educational Strategy","Thought Leadership & Academic Engagements"],"partnership_url":null,"brands":["Chargency Solutions","Elegant Chauffeurs","Loving You Into Freedom","Temple University"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"marcelo-campos","name":"Marcelo Campos","url":"https://b2binfluencer.marketing/creators/marcelo-campos/","markdown_url":"https://b2binfluencer.marketing/creators/marcelo-campos.md","descriptor":"Marcelo Campos writes about electrical-grid infrastructure, ceramic insulators, and manufacturing, drawing on Insulation Technology Group’s products, markets, and team.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mcamposx","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marcelo-campos.webp","topics":["leadership","supply-chain"],"audiences":[],"verdict":"Marcelo Campos is most useful for supplier-focused explanations of grid spending, ceramic insulators, and manufacturing pressures.","best_for":"A utility-infrastructure supplier wanting creator-led explainers for procurement, engineering, and supply-chain audiences.","not_for":"Consumer technology or lifestyle brands seeking paid reviews, unboxings, or direct-response campaigns.","takeaways":["Dominion Energy's $65.7 billion plan may create equipment bottlenecks and domestic manufacturing opportunities.","Ceramic insulators are explained by application: hollow insulators, station posts, and long rod insulators.","Posts weigh stronger manufacturing activity against delivery delays and rising costs."],"check_first":"Ask for audience data and confirm sponsorship terms, rates, and deliverables in writing.","main_ideas":["Grid spending is a supply-chain problem before it becomes an equipment order","Ceramic insulators are explained by the job they do, not by the catalogue","Company history shows how innovation works","Optimism meets operational strain and the need for team discipline"],"partnership_formats":[],"partnership_url":null,"brands":["Insulation Technology Group","Lapp Insulators"],"posts_cited":13,"latest_post":"2026-09-07","similar":[{"id":"nick-woolley","url":"https://b2binfluencer.marketing/creators/nick-woolley/"},{"id":"plamen-peev","url":"https://b2binfluencer.marketing/creators/plamen-peev/"},{"id":"simon-allen","url":"https://b2binfluencer.marketing/creators/simon-allen/"}],"engagement":null},{"id":"randy-likas","name":"Randy Likas","url":"https://b2binfluencer.marketing/creators/randy-likas/","markdown_url":"https://b2binfluencer.marketing/creators/randy-likas.md","descriptor":"Randy Likas discusses go-to-market strategy, revenue operations, buying groups, and customer engagement analytics. Likas has also hosted a season of Nektar’s The Revenue Lounge podcast.","linkedin_followers":2587,"linkedin_url":"https://www.linkedin.com/in/randy-likas-323241","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/randy-likas.webp","topics":["artificial-intelligence","revenue-operations"],"audiences":["revenue-operations-leaders"],"verdict":"Most useful for practitioner-led content on buying groups, revenue operations, and customer engagement analytics.","best_for":"Revenue intelligence or customer-success analytics platform selling to enterprise revenue operations and customer-success leaders.","not_for":"Product-led-growth apps for small-business owners seeking broad-reach short-form video awareness.","takeaways":["Successful AI pilots prove less than they seem to.","Buying-group engagement beats MQLs as an intent signal.","Measure customer meeting quality, not calendar fullness."],"check_first":"Check their Nektar relationship, pricing, deliverables, and audience data before outreach.","main_ideas":["Successful AI pilots prove less than they seem to","Buying-group engagement beats MQLs as an intent signal","Measure customer meeting quality, not calendar fullness","Analytics earns its value by turning data into a narrative decision-makers can act on"],"partnership_formats":[],"partnership_url":null,"brands":["Nektar"],"posts_cited":12,"latest_post":"2026-08-20","similar":[{"id":"tom-cogswell","url":"https://b2binfluencer.marketing/creators/tom-cogswell/"},{"id":"nuno-bento","url":"https://b2binfluencer.marketing/creators/nuno-bento/"},{"id":"rekha-thomas","url":"https://b2binfluencer.marketing/creators/rekha-thomas/"}],"engagement":null},{"id":"parastish-singh","name":"Parastish Singh","url":"https://b2binfluencer.marketing/creators/parastish-singh/","markdown_url":"https://b2binfluencer.marketing/creators/parastish-singh.md","descriptor":"Parastish Singh writes about product thinking and technology in retail and consumer goods, including on-shelf availability, supply chains, social commerce in China, skincare shopping, and AI-enabled shopping experiences.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/singhparastish","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/parastish-singh.webp","topics":["artificial-intelligence","supply-chain","social-commerce","supply-chain-resilience"],"audiences":[],"verdict":"Parastish Singh is most useful for concise commentary on retail execution, supply chains, social commerce, skincare, and AI shopping.","best_for":"CPG brands or retail execution software firms targeting category and field sales leaders.","not_for":"Beauty or luxury brands needing platform native Xiaohongshu execution or Chinese language content.","takeaways":["Prioritize stockout alerts by sales velocity, replenishment time, and competitor shelf space moves.","AI shopping tools should address fit and sizing uncertainty affecting returns, conversion, inventory.","Lean supply chains broke when companies deliberately removed slack, according to book notes."],"check_first":"Confirm measured audience composition and substantiation of performance claims before contacting.","main_ideas":["Focus on the problems with the greatest sales impact, not simply those that exist","Valuable product work removes uncertainty before a decision","Lean supply chains broke when companies deliberately removed the slack","China's scale is a structural reality to plan around, in production and on consumer platforms"],"partnership_formats":[],"partnership_url":null,"brands":["Xiaohongshu (Little Red Book)","Kult"],"posts_cited":12,"latest_post":"2026-07-27","similar":[],"engagement":null},{"id":"sonali-chowdhury-roy","name":"Sonali Chowdhury Roy","url":"https://b2binfluencer.marketing/creators/sonali-chowdhury-roy/","markdown_url":"https://b2binfluencer.marketing/creators/sonali-chowdhury-roy.md","descriptor":"Sonali Chowdhury Roy writes about cybersecurity and the privacy and governance risks of artificial intelligence, using practical examples such as face-upload tools, AI security claims, and changing online behavior.","linkedin_followers":638,"linkedin_url":"https://www.linkedin.com/in/sonali-chowdhury-roy-a344574a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sonali-chowdhury-roy.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","responsible-ai","data-privacy"],"audiences":["cybersecurity-professionals"],"verdict":"Useful for accessible explanations of AI governance, privacy, and cybersecurity risks with practical checks.","best_for":"A cybersecurity training provider building AI governance and data privacy course modules.","not_for":"Campaigns urging more posting, personal photo sharing, or ad-driven reach targets.","takeaways":["Face-filter tools raise questions about facial data, consent, and reuse; safer-use steps are offered.","'AI-powered' should be a provable claim, with performance evidence, model testing, accountability, monitoring.","Risky AI behavior is a guardrail problem, not a rogue-intelligence problem."],"check_first":"Confirm fees, availability, reuse rights, sourcing, and audience fit.","main_ideas":["A flashy AI feature is a reason to examine what it takes from you","'AI-powered' should be a claim an organization can prove, not a label it applies","Risky AI behavior is a guardrail problem, not a rogue-intelligence problem","In security, AI is a capability both sides share, so governance and human judgment decide outcomes","Choosing not to post is a deliberate limit, not disengagement"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-06-07","similar":[{"id":"filiz-demirci","url":"https://b2binfluencer.marketing/creators/filiz-demirci/"},{"id":"mariana-dahan","url":"https://b2binfluencer.marketing/creators/mariana-dahan/"},{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"}],"engagement":null},{"id":"lukas-m-ziegler","name":"Lukas M. Ziegler","url":"https://b2binfluencer.marketing/creators/lukas-m-ziegler/","markdown_url":"https://b2binfluencer.marketing/creators/lukas-m-ziegler.md","descriptor":"Lukas M. Ziegler creates content about industrial automation and manufacturing technology, including robotics, CNC machining, AI, and digital production systems.","linkedin_followers":268789,"linkedin_url":"https://www.linkedin.com/in/zieglerr","youtube_url":"https://www.youtube.com/channel/UCrGmmssx0mOFU6o8MhOAeDw","photo_url":"https://b2binfluencer.marketing/assets/avatars/lukas-m-ziegler.webp","topics":["artificial-intelligence","physical-ai","industrial-automation","robotics"],"audiences":[],"verdict":"Most useful for technical explainers on industrial automation, robotics, CNC, and digital production for engineering audiences.","best_for":"This fits automation suppliers selling CNC-integrated robot cells for aerospace and energy parts.","not_for":"This does not fit warehouse robotics, logistics audiences, or short product videos without technical specifics.","takeaways":["A digital thread is only as good as its weakest handoff.","Machine-tool language should stay in charge of the robot.","Measure automation in minutes, microns and square metres."],"check_first":"Ask for audience data, newsletter figures, and recent sponsored placement results.","main_ideas":["A digital thread is only as good as its weakest handoff","Machine-tool language should stay in charge of the robot","Explain the result and the catch, including who does the work","Measure automation in minutes, microns and square metres","AI and simulation are production tools, not separate subjects"],"partnership_formats":["Sponsored LinkedIn post built around a factory or trade-show visit","Technical deep dive on one product or process","Newsletter cross-promotion","Sponsorship disclosure conventions"],"partnership_url":null,"brands":["Siemens Industry","Weekly robotics newsletter (ziegler.substack.com)"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jevian-fernandez","name":"Jevian Fernandez","url":"https://b2binfluencer.marketing/creators/jevian-fernandez/","markdown_url":"https://b2binfluencer.marketing/creators/jevian-fernandez.md","descriptor":"Jevian Fernandez is a ghostwriter who creates educational email courses for business coaches and personal branding agencies. They also share practical content marketing advice for small businesses through LinkedIn posts and YouTube videos.","linkedin_followers":3163,"linkedin_url":"https://www.linkedin.com/in/jevian-fernandez","youtube_url":null,"photo_url":null,"topics":["content-marketing","content-strategy","marketing-measurement","marketing-attribution"],"audiences":[],"verdict":"Jevian Fernandez is most useful for educational email courses and practical content marketing advice for business coaches and agencies.","best_for":"A B2B content marketing agency wanting an educational email course for business coaches or personal branding agencies.","not_for":"A consumer investment platform wanting broad reach YouTube sponsorship with guaranteed views and direct response sales.","takeaways":["A clear marketing blueprint does not remove the need for expert help during implementation.","Small business content strategy starts with audience objections and problems, then calendars, batching, repurposing.","A brand activation near Borough Market can make a brand memorable, reinforced by later ads."],"check_first":"Confirm delivery terms, audience fit, and what partnership or sponsored-content options are available.","main_ideas":["Why Consistent Content Helps Prevent Brand Amnesia","Start with Strategic Research, Not Content Generation","Why Execution and Foresight Matter More Than Information","Marketing as a Cycle of Activations and Digital Touchpoints"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"joseph-paul","name":"Joseph Paul","url":"https://b2binfluencer.marketing/creators/joseph-paul/","markdown_url":"https://b2binfluencer.marketing/creators/joseph-paul.md","descriptor":"Joseph Paul is a MongoDB Customer Success Manager who works on agentic AI and agent memory, including building agents for MongoDB’s go-to-market teams.","linkedin_followers":1530,"linkedin_url":"https://www.linkedin.com/in/josephfpaul","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joseph-paul.webp","topics":["artificial-intelligence","sales","customer-success","ai-agents","go-to-market"],"audiences":[],"verdict":"Joseph Paul is most useful for accessible technical explainers on agentic memory and practical AI work.","best_for":"Developer-tools or AI-infrastructure brands wanting educational content on agentic memory and technical explainers.","not_for":"Consumer or enterprise brands seeking paid high-reach sponsored placements with guaranteed impressions or a media kit.","takeaways":["Agent memory is eight problems, not one, with layers from working to shared memory.","Agents built for MongoDB’s go-to-market organization saved hundreds or thousands of hours.","Hands-on skill badges reinforce application-design and performance practices for MongoDB teams."],"check_first":"Ask for per-post LinkedIn analytics and sponsorship terms before budgeting a paid placement.","main_ideas":["Agent memory is eight problems, not one","Build agents whose value shows up as hours saved","Training is risk reduction, not an afterthought","Sell technology by mapping a customer's workflow to a number","The framework is presented inside one company's products"],"partnership_formats":[],"partnership_url":null,"brands":["MongoDB","NI"],"posts_cited":11,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"tim-s-dodd","name":"Tim S Dodd","url":"https://b2binfluencer.marketing/creators/tim-s-dodd/","markdown_url":"https://b2binfluencer.marketing/creators/tim-s-dodd.md","descriptor":"Tim S Dodd shares LinkedIn strategies for B2B companies seeking customers and stronger sales pipelines, including outreach, personal-brand content, and lead quality. Dodd's posts also describe building Client Wave, software based on Dodd's agency’s campaign experience.","linkedin_followers":25728,"linkedin_url":"https://www.linkedin.com/in/timissocial","youtube_url":"https://www.youtube.com/channel/UCXV_1rMukiqveYKtTsjNo4A","photo_url":"https://b2binfluencer.marketing/assets/avatars/tim-s-dodd.webp","topics":["artificial-intelligence","startup","ai-in-marketing","personal-branding","linkedin-marketing"],"audiences":[],"verdict":"Tim S Dodd is most useful for LinkedIn B2B pipeline advice on outreach, personal-brand content, and lead quality.","best_for":"A B2B SaaS company targeting defined marketing or sales decision-makers and measuring qualified conversations.","not_for":"A consumer electronics brand seeking broad Instagram reach and guaranteed sponsored posts for general shoppers.","takeaways":["One post got 74,000 views and one qualified lead.","Another got 1,000 views and two qualified leads.","Prospects may form an impression before responding to outreach."],"check_first":"Ask for recent LinkedIn audience data and comparable post results before contacting them.","main_ideas":["LinkedIn trust forms on a person's profile, not the company page","The shortlist is set before sales gets involved","Qualified leads matter more than reach","Humanize outreach in an automated inbox","From agency owner to software founder"],"partnership_formats":[],"partnership_url":null,"brands":["Client Wave","Pipeline Playbooks"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"arushi-malviya","url":"https://b2binfluencer.marketing/creators/arushi-malviya/"},{"id":"saskia-childe","url":"https://b2binfluencer.marketing/creators/saskia-childe/"},{"id":"tom-b","url":"https://b2binfluencer.marketing/creators/tom-b/"}],"engagement":null},{"id":"ronit-thakur","name":"Ronit Thakur","url":"https://b2binfluencer.marketing/creators/ronit-thakur/","markdown_url":"https://b2binfluencer.marketing/creators/ronit-thakur.md","descriptor":"Ronit Thakur publishes LinkedIn commentary analyzing Indian consumer brands, marketing and business growth, often comparing how companies build awareness, distribution and profitability.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ronit-thakur-9aa320190","youtube_url":"https://www.youtube.com/channel/UCEkSisDRvVNZ-1OHvMFqYNg","photo_url":"https://b2binfluencer.marketing/assets/avatars/ronit-thakur.webp","topics":["startup","brand-strategy"],"audiences":["founders"],"verdict":"Ronit Thakur is most useful for comparative brand strategy analysis of Indian consumer brands.","best_for":"A D2C beauty brand that wants to benchmark growth against named competitors.","not_for":"Campaigns needing measured audience, verified financials, or paid-media partnership evidence.","takeaways":["SUGAR Cosmetics revenue fell to ₹380 crore, losses doubled to ₹134 crore.","Kay Beauty had ₹132 crore FY25 revenue, ₹11 crore net profit, 50% growth.","Zepto's reported ₹950 crore marketing spend is a bet on becoming default grocery app."],"check_first":"Confirm audience demographics, audited figures, and evidence of paid partnerships before contacting.","main_ideas":["Revenue is vanity; profit decides which brand is actually working","Distribution is a moat only when customers come back for the brand","Large marketing budgets bid to own a default habit, not just burn cash","A founder can become more famous than the company — a specific risk","The platform's rewards and the market's rewards differ"],"partnership_formats":[],"partnership_url":null,"brands":["Be Rolling Media"],"posts_cited":12,"latest_post":"2026-10-04","similar":[{"id":"neha-kabra","url":"https://b2binfluencer.marketing/creators/neha-kabra/"},{"id":"anish-modi","url":"https://b2binfluencer.marketing/creators/anish-modi/"},{"id":"yash-patel","url":"https://b2binfluencer.marketing/creators/yash-patel/"}],"engagement":null},{"id":"jorge-cardenas","name":"Jorge Cardenas","url":"https://b2binfluencer.marketing/creators/jorge-cardenas/","markdown_url":"https://b2binfluencer.marketing/creators/jorge-cardenas.md","descriptor":"Jorge Cardenas is a public-sector technology leader focused on using broadband, fiber, private 5G and AI to improve city services and infrastructure. They served as CIO for Brownsville and say they have started a new role as Deputy Chief Information Officer for the City of Austin.","linkedin_followers":3778,"linkedin_url":"https://www.linkedin.com/in/jorge-cardenas-it-cio-ceo","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Most useful for expert credibility on municipal broadband, private 5G and AI in city services.","best_for":"A govtech or urban-infrastructure brand seeking a speaker or advisor on smart-city strategy.","not_for":"Consumer campaigns needing broad reach, product demos or spec-level endorsement.","takeaways":["Broadband belongs with roads, water and electricity as essential infrastructure.","A smart-city program has four parts, and leadership is the prerequisite.","Build AI inside city government and explain it in terms residents feel."],"check_first":"Confirm recent audience demographics, engagement snapshot and any event-attendee data before contacting them.","main_ideas":["Broadband belongs with roads, water and electricity","A smart-city program has four parts, and leadership is the prerequisite","Build AI inside city government, and explain it in terms residents feel","Judge technology by whether the city works, not by the stack","A great technology project is not enough — leaders have to make the business case"],"partnership_formats":[],"partnership_url":null,"brands":["City of Brownsville","City of Austin","The Brownsville Herald"],"posts_cited":16,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"rob-stanley","name":"Rob Stanley","url":"https://b2binfluencer.marketing/creators/rob-stanley/","markdown_url":"https://b2binfluencer.marketing/creators/rob-stanley.md","descriptor":"Rob Stanley writes about ecommerce strategy, LinkedIn marketing, and how brands can use AI in commerce while managing risks such as pricing fairness and fraud.","linkedin_followers":14190,"linkedin_url":"https://www.linkedin.com/in/robstanley01","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-stanley.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","ecommerce-operations"],"audiences":["ecommerce-operators"],"verdict":"Rob Stanley is most useful for practical ecommerce and AI commerce risk framing.","best_for":"This fits a B2B ecommerce platform planning content on AI commerce governance.","not_for":"This does not fit LinkedIn growth vendors buying reach, comments, or follower growth.","takeaways":["Dynamic pricing can damage trust when two customers pay different prices for same product.","AI agent fraud has three named attack patterns and a checkout identity question.","Q4 AI commerce preparation includes protocol status and a top-20 SKU audit."],"check_first":"Ask for audience demographics and independent verification of cited figures.","main_ideas":["AI commerce gains need visible safeguards","Prepare for AI commerce before peak season","Reach buyers, not just an engaged audience","Use specific, no-pitch outreach to start conversations"],"partnership_formats":[],"partnership_url":null,"brands":["Visa","McKinsey","Salesforce","Instacart","LinkedIn","Prompted"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"thomas-ward","name":"Thomas Ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-ward.md","descriptor":"Thomas Ward is an IT and cybersecurity leader who advises organizations on technology strategy, risk, and compliance, including CMMC and NIST 800-171. Ward's work also includes AI governance and nonprofit leadership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/thomas-ward-b6140914","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thomas-ward.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-governance"],"audiences":[],"verdict":"Thomas Ward is most useful for practical education on CMMC, NIST 800-171, AI governance, and IT transitions.","best_for":"Cybersecurity or managed IT brands needing an experienced advisor for educational compliance and AI governance campaigns.","not_for":"Consumer lifestyle campaigns promoting unrelated products through entertainment-led short videos or broad consumer reach.","takeaways":["A changing CMMC certification timeline is no reason to pause protecting controlled unclassified information.","AI adoption should include governance for data, access, vendors, privacy, security, and responsible use.","Ward shared a checklist so a prospective client could retain information if they chose another provider."],"check_first":"Confirm scope and any client or vendor conflicts before contacting them.","main_ideas":["Sustaining Cybersecurity Compliance Amidst Regulatory Shifts","The Necessity of Proactive AI Governance","Value-Driven Consulting Over Immediate Sales","Applying Corporate Strategy to Mission-Driven Leadership"],"partnership_formats":["Fractional CISO/CTO Leadership","Compliance and Risk Advisory","AI Governance Strategy","IT Operational Strategy/Transition","Nonprofit Executive Management"],"partnership_url":null,"brands":["Center for Creative Living","TRW Technology Group"],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"darron-makrokanis","url":"https://b2binfluencer.marketing/creators/darron-makrokanis/"},{"id":"shawn-edwards","url":"https://b2binfluencer.marketing/creators/shawn-edwards/"},{"id":"michael-mclaughlin","url":"https://b2binfluencer.marketing/creators/michael-mclaughlin/"}],"engagement":null},{"id":"tom-jacques-seebold","name":"Tom Jacques-Seebold","url":"https://b2binfluencer.marketing/creators/tom-jacques-seebold/","markdown_url":"https://b2binfluencer.marketing/creators/tom-jacques-seebold.md","descriptor":"Tom Jacques-Seebold helps DTC brands improve email and CRM so they can build customer retention and revenue without weakening their brand.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tomseebold","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-jacques-seebold.webp","topics":["email-marketing","retention-marketing","crm"],"audiences":["dtc-brands","marketing-leaders"],"verdict":"Tom Jacques-Seebold is most useful for DTC email and CRM audits that connect retention work to brand trust.","best_for":"A DTC or subscription brand whose CRM has become promotional and wants an outside view.","not_for":"Reach-led consumer awareness, mass product launches, or sponsored placements priced against audience size.","takeaways":["Every send either enriches your brand or erodes it, with no neutral option.","Transactional email is the brand channel most customers actually see.","Retention fails through small, quiet leaks, such as weak welcome flows."],"check_first":"Ask for examples beyond LinkedIn posts, plus audience data and terms if considering sponsorship.","main_ideas":["Every send either enriches your brand or erodes it—there is no neutral","Transactional email is the brand channel most customers actually see","Retention fails through small, quiet leaks","Show the value before anyone commits","Make CRM’s commercial case in revenue terms, not creative preference"],"partnership_formats":["CRM and email audit (scoped, paid engagement)","90-day prioritised plan and backlog","Brand Enrichment Score and Quiz (free, self-serve)","Retention programme work alongside your team or Tom's team"],"partnership_url":"https://intentive.digital","brands":["Intentive Digital","The Athletic","The Lost Estate"],"posts_cited":14,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"jennifer-marsh","name":"Jennifer Marsh","url":"https://b2binfluencer.marketing/creators/jennifer-marsh/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-marsh.md","descriptor":"Jennifer Marsh writes about product management and governance, with a focus on how organizations decide what to build and resource. Her posts also examine legal technology, law-firm capacity planning, and how AI and automation can improve work without losing the context people need to solve problems.","linkedin_followers":3606,"linkedin_url":"https://www.linkedin.com/in/jennifergaetamarsh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-marsh.webp","topics":["product-management"],"audiences":[],"verdict":"Jennifer Marsh is most useful for helping leaders diagnose product governance, capacity, and operational problems before hiring or buying tools.","best_for":"Brands helping law firms or smaller companies weigh operational decisions before investing in hiring or technology.","not_for":"Beginner software tutorials or broad consumer technology advice without a link to organizational decisions.","takeaways":["Hiring a product manager is no substitute for product governance.","Law firm growth depends on team time for client work after administrative demands.","Automation should preserve and route context so the right person can solve problems."],"check_first":"Confirm the campaign is educational and ties any tool to a specific operational decision.","main_ideas":["Distinguishing Product Ownership from Implementation","The Necessity of Product Governance","Capacity Planning as a Driver of Growth","The Operational Cost of Organizational Fragmentation"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-08-11","similar":[{"id":"matthew-henderson","url":"https://b2binfluencer.marketing/creators/matthew-henderson/"},{"id":"la-donna-lokey","url":"https://b2binfluencer.marketing/creators/la-donna-lokey/"},{"id":"audrey-geisman","url":"https://b2binfluencer.marketing/creators/audrey-geisman/"}],"engagement":null},{"id":"paola-masman","name":"Paola Masman","url":"https://b2binfluencer.marketing/creators/paola-masman/","markdown_url":"https://b2binfluencer.marketing/creators/paola-masman.md","descriptor":"Paola Masman leads Masman Media, a marketing and communications agency whose work includes helping manufacturers, workforce and education programs, and economic development organizations explain their work and attract people to high-tech careers.","linkedin_followers":1449,"linkedin_url":"https://www.linkedin.com/in/paola-masman-86aa4874","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paola-masman.webp","topics":["cybersecurity","b2b-marketing","content-marketing","workforce-development"],"audiences":[],"verdict":"Paola Masman is useful for explaining advanced manufacturing and technical careers to students, workers, and communities.","best_for":"A statewide manufacturing and workforce coalition seeking career awareness and partner co-promotion.","not_for":"A national cybersecurity software vendor seeking sponsored product comparison, demo tracking, exclusivity, or reach guarantee.","takeaways":["At CESMII event, they said top-of-funnel marketing can help more people see advanced manufacturing as a career.","They recast hands-on work as a first choice rather than a fallback.","Posts on Virginia Tech and Mississippi State highlight mentorship and clear pathways to mission-driven work."],"check_first":"Confirm LinkedIn follower analytics by industry, seniority, job function, and location, plus comparable campaign results.","main_ideas":["You cannot market an industry you have not stood inside","Talent pipelines start with awareness, not job postings","Career tech was never the backup plan; the opportunity changed","Manufacturing is a people story, not a facilities story","Partner stories are told from inside, and reviewed before they are told"],"partnership_formats":[],"partnership_url":null,"brands":["Masman Media","VICEROY","U.S. Army Research Lab","The Pentagon","Virginia Tech"],"posts_cited":24,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"lauren-ludlow","name":"Lauren Ludlow","url":"https://b2binfluencer.marketing/creators/lauren-ludlow/","markdown_url":"https://b2binfluencer.marketing/creators/lauren-ludlow.md","descriptor":"Lauren Ludlow leads influencer marketing and creator programs for brands, including global campaigns, paid media, and negotiations over creator content and usage rights.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/laurenludlow","youtube_url":null,"photo_url":null,"topics":["paid-ads"],"audiences":[],"verdict":"Lauren Ludlow is most useful for senior influencer program design, paid usage rights, and multi-market creator execution.","best_for":"Consumer health, functional food, or supplement brands planning multi-market launches with 40 or more creators.","not_for":"DTC fashion or beauty brands seeking high-volume TikTok Shop affiliate sprints with nano-creators.","takeaways":["Influencer marketing is an operating discipline, not a purchase.","Paid saturation buys attention, not earned endorsement.","Paid usage rights are mispriced because neither side knows the media spend."],"check_first":"Ask for examples of their functional-food or supplement campaign work.","main_ideas":["Influencer marketing is an operating discipline, not a purchase","Paid saturation buys attention, not earned endorsement","Global creator programs need local nuance and structure, not volume","Paid usage rights are mispriced because neither side knows the media spend"],"partnership_formats":["Creator content production and approval","Paid usage and amplification rights","Multi-market creator program management","Paid creator blitz with testimonial creative"],"partnership_url":null,"brands":["P&G","Grüns"],"posts_cited":12,"latest_post":"2026-09-04","similar":[{"id":"raphael-guilhem","url":"https://b2binfluencer.marketing/creators/raphael-guilhem/"},{"id":"betsy-lemaire","url":"https://b2binfluencer.marketing/creators/betsy-lemaire/"},{"id":"riley-cronin","url":"https://b2binfluencer.marketing/creators/riley-cronin/"}],"engagement":null},{"id":"hannah-chapman","name":"Hannah Chapman","url":"https://b2binfluencer.marketing/creators/hannah-chapman/","markdown_url":"https://b2binfluencer.marketing/creators/hannah-chapman.md","descriptor":"Hannah Chapman works on conversion rate optimisation for beauty and wellness brands, helping them improve how their ecommerce websites guide visitors toward a purchase. Chapman's posts focus on Shopify stores, clearer product messaging and a structured approach to testing and learning.","linkedin_followers":14324,"linkedin_url":"https://www.linkedin.com/in/hannah-chapman-13360097","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hannah-chapman.webp","topics":["ecommerce","shopify"],"audiences":["shopify-merchants"],"verdict":"Useful for hands-on Shopify conversion rate optimisation for beauty and wellness brands, not paid creator placements.","best_for":"Beauty or wellness direct-to-consumer brands needing Shopify conversion help without an in-house specialist.","not_for":"Paid sponsored posts, consumer reach guarantees, or affiliate creator placements.","takeaways":["Underperforming stores often have too many features, not too few.","Running A/B tests is not the same as doing CRO.","Beauty and wellness shoppers arrive confused, so clarity must land in seconds."],"check_first":"Confirm whether they offer paid partnerships, audience breakdowns, and recent reach or engagement figures.","main_ideas":["Underperforming stores usually have too many features, not too few","Running A/B tests is not the same as doing CRO","Beauty and wellness shoppers arrive confused, so clarity has to land in seconds","CRO should not require an in-house team","A solo practice, built in public, with teaching as part of the work"],"partnership_formats":["Conversion Glow Up webinar series","Hands-on CRO engagement for a small client roster"],"partnership_url":null,"brands":["Unnamed CRO consultancy (Hannah Chapman's own business)","Estée Lauder","MAC","Next","Tom Ford","Bath & Body Works","Thrilled to Announce"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"francis-mbunya","name":"Francis Mbunya","url":"https://b2binfluencer.marketing/creators/francis-mbunya/","markdown_url":"https://b2binfluencer.marketing/creators/francis-mbunya.md","descriptor":"Francis Mbunya is a purpose and fulfillment coach who writes about turning personal potential into steady action, career growth, and purposeful work. Mbunya's posts introduce Design to Succeed, a 90-day journey focused on discovering, developing, and using your purpose.","linkedin_followers":39900,"linkedin_url":"https://www.linkedin.com/in/francismbunya","youtube_url":"https://www.youtube.com/channel/UCkx0Zb9RK7pPhZwyG2PsQTg","photo_url":"https://b2binfluencer.marketing/assets/avatars/francis-mbunya.webp","topics":[],"audiences":[],"verdict":"Francis Mbunya is most useful for structured personal-development content about purpose, career growth, and 90-day action.","best_for":"A personal-development or coaching brand selling a structured course, membership, or workbook.","not_for":"Enterprise software or IT services demand generation aimed at senior technology buyers.","takeaways":["A five-part career check covers purpose, recognizable skill, structure, reputation, and a 90-day goal.","A gifted speaker practiced 30 minutes daily, became an author in under 90 days, later an MC.","Design to Succeed is a 90-day journey to discover, develop, and deploy purpose."],"check_first":"Confirm audience composition, engagement data, and partnership format before contacting them.","main_ideas":["Turn potential into visible work","Use a 90-day structure to discover, develop, and deploy purpose","Treat career growth as a problem of alignment and structure","Build assets at work that outlast the job","Purpose begins with possibility, but requires action"],"partnership_formats":[],"partnership_url":null,"brands":["Design to Succeed"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"art-blanchford","url":"https://b2binfluencer.marketing/creators/art-blanchford/"},{"id":"don-schin","url":"https://b2binfluencer.marketing/creators/don-schin/"},{"id":"adrian-jones","url":"https://b2binfluencer.marketing/creators/adrian-jones/"}],"engagement":null},{"id":"anthony-castro","name":"Anthony Castro","url":"https://b2binfluencer.marketing/creators/anthony-castro/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-castro.md","descriptor":"Anthony Castro shares practical guidance for CFOs in private-equity-backed companies, covering value creation, business performance, leadership, hiring, and AI adoption.","linkedin_followers":11385,"linkedin_url":"https://www.linkedin.com/in/anthonylcastro","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-castro.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for short LinkedIn posts that help PE-backed CFOs own value creation, AI adoption, and hiring decisions.","best_for":"PE firms or PE-backed B2B software or business-services companies targeting CFOs, CEOs, and deal sponsors.","not_for":"Consumer or lifestyle brands, or campaigns needing long-form research, video, podcasts, or live events.","takeaways":["CFOs should lead value creation, not just report on it.","CFOs should own the AI roadmap, not merely oversee it.","Pressure-test a hire before adding headcount."],"check_first":"Confirm partnership formats, deliverables, pricing, disclosure, inquiry route, audience demographics, and engagement data.","main_ideas":["The CFO's job is to lead value creation, not report on it","The CFO should own the AI roadmap, not oversee it","Pressure-test a hire before adding headcount","Influence beats enforcement: don't be the 'hard-ass' CFO","How the CFO should work with a PE-backed CEO"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"deva-i-j","url":"https://b2binfluencer.marketing/creators/deva-i-j/"},{"id":"patrick-depeters","url":"https://b2binfluencer.marketing/creators/patrick-depeters/"},{"id":"lisa-m","url":"https://b2binfluencer.marketing/creators/lisa-m/"}],"engagement":null},{"id":"gabriel-ortiz-alizieri","name":"Gabriel Ortiz Alizieri","url":"https://b2binfluencer.marketing/creators/gabriel-ortiz-alizieri/","markdown_url":"https://b2binfluencer.marketing/creators/gabriel-ortiz-alizieri.md","descriptor":"Gabriel Ortiz Alizieri writes about logistics and operations, including ground freight networks, distribution facilities, workplace safety, and post-acquisition integration. The posts describe work with Maersk Ground Freight and Columbia Sportswear operations.","linkedin_followers":3612,"linkedin_url":"https://www.linkedin.com/in/gabrielortizalizieri","youtube_url":null,"photo_url":null,"topics":["supply-chain","operational-excellence"],"audiences":[],"verdict":"They are most useful for practical logistics and operations content on ground freight, distribution, safety, and post-acquisition integration.","best_for":"A logistics provider campaign for executives planning ground-freight network expansion or post-acquisition integration.","not_for":"A consumer brand seeking lifestyle endorsement, broad consumer reach, or measured sales conversion.","takeaways":["Logistics M&A integration model should match deal intent, not default optimization.","Global Safety Day post says safety means noticing changing hazards and speaking up.","TPM post frames ground freight through network resilience, flexibility, and end-to-end logistics."],"check_first":"Confirm format, availability, commercial terms, and sponsorship policies before proposing a paid partnership.","main_ideas":["Logistics mergers and acquisitions require an integration strategy tailored to the deal’s purpose.","Operational excellence rests on a proactive safety culture, not just procedures.","Opening logistics infrastructure is as much about people and community as capacity.","Efficient distribution and network expansion depend on ongoing cross-functional review and improvement."],"partnership_formats":[],"partnership_url":null,"brands":["Maersk Ground Freight","Columbia Sportswear"],"posts_cited":12,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"hannah-houg","name":"Hannah Houg","url":"https://b2binfluencer.marketing/creators/hannah-houg/","markdown_url":"https://b2binfluencer.marketing/creators/hannah-houg.md","descriptor":"Hannah Houg works in DTC creative strategy, focusing on paid social: Houg shares ways to improve ad concepts and formats, learn from customer feedback, and develop creative strategists. Houg has also announced that they are joining the Parker AI team to help build tools for creative strategists.","linkedin_followers":3515,"linkedin_url":"https://www.linkedin.com/in/hannahhoug","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hannah-houg.webp","topics":["artificial-intelligence","paid-ads","creative-strategy","paid-social-advertising","customer-research"],"audiences":["dtc-ecommerce"],"verdict":"Hannah Houg is most useful for customer-informed paid-social ad concepts and format tests for DTC creative strategy.","best_for":"A DTC ecommerce brand with a proven paid-social ad set and customer feedback ready for structured tests.","not_for":"A brand seeking guaranteed reach, sponsorship terms, usage rights, or audience proof for paid distribution.","takeaways":["Analytics show where customers leave, not why; ask recent cart abandoners directly.","Add a 1 Reason I Don't counter-argument to a proven 3 Reasons Why ad.","AI should give creative strategists leverage, not replace their judgment."],"check_first":"Confirm an official contact, scope, terms, and audience demographics before planning a campaign.","main_ideas":["Analytics tell you where customers leave, not why. Ask them directly.","Extend a winning ad format instead of replacing it","Strategy knowledge is not the same as time in the trenches","Treat annual creative trends as evidence to test, and credit the source","AI should give creative strategists leverage, not replace them"],"partnership_formats":[],"partnership_url":null,"brands":["Parker AI","Motion (Creative Analytics)"],"posts_cited":11,"latest_post":"2026-09-08","similar":[{"id":"lauren-papon","url":"https://b2binfluencer.marketing/creators/lauren-papon/"},{"id":"emilis-karvelis","url":"https://b2binfluencer.marketing/creators/emilis-karvelis/"},{"id":"jerry-novick","url":"https://b2binfluencer.marketing/creators/jerry-novick/"}],"engagement":null},{"id":"trevor-vas","name":"Trevor Vas","url":"https://b2binfluencer.marketing/creators/trevor-vas/","markdown_url":"https://b2binfluencer.marketing/creators/trevor-vas.md","descriptor":"Trevor Vas works on talent acquisition and talent advisory. They co-founded the Australasian Talent Conference (ATC) and write about how talent teams can help businesses make broader workforce decisions, including whether to build, buy, borrow or automate skills.","linkedin_followers":9574,"linkedin_url":"https://www.linkedin.com/in/trevorvas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/trevor-vas.webp","topics":["artificial-intelligence","recruiting","talent-acquisition"],"audiences":[],"verdict":"Trevor Vas is most useful for explaining talent advisory and workforce configuration to enterprise talent teams.","best_for":"Recruitment technology brands selling workforce planning or skills intelligence to enterprise talent teams in Australia and New Zealand.","not_for":"High-volume hiring platforms for hospitality, retail or logistics, or short-form video campaigns.","takeaways":["Talent advisory changes how a talent function operates; it is not a retitled job.","Workforce configuration: decide build, buy, borrow or bot mix before recruiting.","Artificial intelligence is a workforce-design input, with the human kept in the loop."],"check_first":"Confirm ATC sponsor policy, audience data and official partnership terms first.","main_ideas":["Talent advisory changes how a talent function operates; it is not a retitled job","Workforce configuration: decide the build, buy, borrow or bot mix before recruiting","Blunt on adoption: talking about advisory is not doing it","Artificial intelligence as a workforce-design input, with the human kept in the loop","The Australasian Talent Conference: a community where the argument gets tested"],"partnership_formats":["ATC event sponsorship","Innovation lab and vendor launch support"],"partnership_url":null,"brands":["Australasian Talent Conference"],"posts_cited":12,"latest_post":"2026-10-01","similar":[{"id":"eric-buntin","url":"https://b2binfluencer.marketing/creators/eric-buntin/"},{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"},{"id":"melinda-stallings","url":"https://b2binfluencer.marketing/creators/melinda-stallings/"}],"engagement":null},{"id":"tov-brog","name":"Tov Brog","url":"https://b2binfluencer.marketing/creators/tov-brog/","markdown_url":"https://b2binfluencer.marketing/creators/tov-brog.md","descriptor":"Tov Brog is an American adviser based in Israel who helps Israeli companies pursue U.S. defense contracts. Brog's work spans bid qualification, U.S. partnerships, procurement compliance and proposal strategy.","linkedin_followers":1692,"linkedin_url":"https://www.linkedin.com/in/tov-brog-23543","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tov-brog.webp","topics":["supply-chain"],"audiences":[],"verdict":"Tov Brog helps Israeli defense companies qualify U.S. contracts and build compliant proposals with U.S. partners.","best_for":"A campaign for Israeli defense or dual-use firms preparing to sell to the U.S. government.","not_for":"Broad reach, high-volume leads, consumer, non-Israeli, non-defense, or strike-led campaigns do not fit.","takeaways":["Israeli defense technology often stalls in Washington for procedural reasons, not technical ones.","An interested Washington buyer is a lead, not a contract; capture management matters more than contacts.","Brog says the Pentagon moved money from strike systems to logistics and dual-use hardware."],"check_first":"Confirm media kit, rate card, sponsor policy, booking route and post-level results before pricing.","main_ideas":["Israeli defense technology stalls in Washington for procedural, not technical, reasons","An interested buyer in Washington is a lead, not a contract — the value is capture management, not contacts","The Pentagon's money has moved from strike systems to logistics and dual-use hardware","Bring a US partner, not just an airframe","Combat use is the credential US procurement now demands"],"partnership_formats":["Bid qualification before proposal spend","U.S. teaming and partner structure","Compliance and proposal production"],"partnership_url":null,"brands":["Heven Drones","IonQ"],"posts_cited":12,"latest_post":"2026-08-12","similar":[],"engagement":null},{"id":"steve-hunt","name":"Steve Hunt","url":"https://b2binfluencer.marketing/creators/steve-hunt/","markdown_url":"https://b2binfluencer.marketing/creators/steve-hunt.md","descriptor":"Steve Hunt coaches CISOs and security leaders on building executive credibility, winning budget, and framing cybersecurity in business terms. Hunt also advises security vendors on selling security products through measurable business value.","linkedin_followers":7061,"linkedin_url":"https://www.linkedin.com/in/stevehuntleadership","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-hunt.webp","topics":["leadership","sales","cybersecurity"],"audiences":["cisos-and-security-leaders"],"verdict":"Steve Hunt is most useful for coaching security leaders on executive credibility and advising vendors on measurable business value.","best_for":"A cybersecurity leadership coaching company co-branded series on CISOs building executive credibility and winning budget.","not_for":"A privacy management software vendor series built around Forrester Wave rankings.","takeaways":["Security leaders can have authority inside security but still need credibility outside.","Understanding the business is a trap; understanding the people matters more.","Vendors should explain measurable business value rather than lead with product features."],"check_first":"Confirm terms, deliverables, editorial control, and audience data before committing.","main_ideas":["Security leaders already have authority inside security; the work is earning it outside","“Understand the business” is a trap; understand the people","A security pitch should name four kinds of value — most pitches name two","Sell the buyer’s better life first, then the measurable gain"],"partnership_formats":[],"partnership_url":null,"brands":["Orbit"],"posts_cited":15,"latest_post":"2026-10-06","similar":[{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"val-tsanev","url":"https://b2binfluencer.marketing/creators/val-tsanev/"},{"id":"anand-thangaraju","url":"https://b2binfluencer.marketing/creators/anand-thangaraju/"}],"engagement":null},{"id":"francesca-giannoni-crystal","name":"Francesca Giannoni-Crystal","url":"https://b2binfluencer.marketing/creators/francesca-giannoni-crystal/","markdown_url":"https://b2binfluencer.marketing/creators/francesca-giannoni-crystal.md","descriptor":"Francesca Giannoni-Crystal writes and presents on space law, including legal responsibility for cyber operations involving satellites and governance of lunar development and resources.","linkedin_followers":2694,"linkedin_url":"https://www.linkedin.com/in/francesca-giannoni-crystal-65714a3a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/francesca-giannoni-crystal.webp","topics":["cybersecurity","data-privacy"],"audiences":[],"verdict":"Francesca Giannoni-Crystal is most useful for clear legal analysis of space cyber attribution, lunar governance and data privacy for specialist audiences.","best_for":"A satellite operator or space-law firm needing legal analysis or a client webinar.","not_for":"A consumer satellite brand seeking short-form video sponsorship or reach-driven promotion.","takeaways":["An attack through a satellite network does not decide who is legally responsible.","The Outer Space Treaty may make some space-cyber attribution easier, within limits.","Lunar legal and environmental problems are manageable when handled collaboratively."],"check_first":"Ask for full articles, transcripts, recent results and audience documentation before committing budget.","main_ideas":["Whether an attack travels through a satellite network does not decide who is legally responsible","The Outer Space Treaty may make some space-cyber attribution easier, within limits","Lunar legal and environmental problems are manageable when handled collaboratively","The Moon's case should be economic, not a competition with China","Where servers physically sit changes which privacy law applies—and regulating is not the same as enforcing"],"partnership_formats":[],"partnership_url":null,"brands":["Beverly Hills Bar Association","Indiana University Space Governance Lab","Cambridge University Press","Georgia Journal of International and Comparative Law","Creighton Law Review","Santa Clara Journal of International Law","Journal of Law and Mobility"],"posts_cited":14,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"nayaja-lewis","name":"Nayaja Lewis","url":"https://b2binfluencer.marketing/creators/nayaja-lewis/","markdown_url":"https://b2binfluencer.marketing/creators/nayaja-lewis.md","descriptor":"Nayaja Lewis works in sales at Televerde, supporting channel partners and collaborating across sales, marketing, operations, and customer success. Lewis's LinkedIn posts discuss B2B sales, preparing champions to make a business case, and the human side of sales, including resilience and teamwork.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nayaja-lewistv","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nayaja-lewis.webp","topics":["leadership","sales"],"audiences":[],"verdict":"Nayaja Lewis is most useful for B2B sales content on champion enablement, consistency, and the emotional labor of selling.","best_for":"A B2B sales enablement platform promoting sales leadership, resilience, or modern sales methodologies.","not_for":"A mass market consumer or lifestyle campaign aimed at a general consumer audience.","takeaways":["Help a champion carry the business case, ROI, customer examples, and objection answers into meetings.","Lewis questions whether salespeople need more reminders to call and follow up.","They discuss absorbing rejection, sustaining effort, and supporting colleagues through hard and successful moments."],"check_first":"Ask about partnership, sponsorship, or commercial engagement details, and audience demographics.","main_ideas":["The Invisible Cost of Sales and the Need for Emotional Labor","Consistency Is the Core Metric of Sales Success","The Strategy of Arming Internal Champions","Professional Success Through a People-First Culture and Teamwork"],"partnership_formats":[],"partnership_url":null,"brands":["Televerde"],"posts_cited":11,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"emma-mallett","name":"Emma Mallett","url":"https://b2binfluencer.marketing/creators/emma-mallett/","markdown_url":"https://b2binfluencer.marketing/creators/emma-mallett.md","descriptor":"Emma Mallett speaks and writes about cybersecurity workforce education and collaboration between industry and academia. Mallett's work includes advocating for cyber skills in education and apprenticeships, and helping businesses understand cybersecurity through digital marketing.","linkedin_followers":6117,"linkedin_url":"https://www.linkedin.com/in/emma-mallett","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emma-mallett.webp","topics":["artificial-intelligence","cybersecurity","responsible-ai"],"audiences":[],"verdict":"Emma Mallett is most useful for UK cyber workforce education, industry and academia collaboration, and community convening.","best_for":"UK cybersecurity training or workforce campaigns needing education, apprenticeship, degree, and academic industry partners.","not_for":"North American product demos, technical reviews, vendor comparisons, or CISO lead generation webinars.","takeaways":["Cyber skills should be taught across education and built into apprenticeships and degrees.","Digital marketing is how business owners actually learn about security.","The next workforce will be hybrid, combining commercial roles with security and AI skills."],"check_first":"Confirm rates, deliverables, audience breakdown, and post-level results before contacting them.","main_ideas":["Cyber skills belong inside every level of education, including apprenticeships and degrees","Digital marketing is how business owners actually learn about security","The next workforce will be hybrid, combining commercial roles with security and AI skills","Academic research only helps business if academia and industry actually work together","Young people, especially young women, are let down by the support employers offer"],"partnership_formats":[],"partnership_url":null,"brands":["South West Women in Cyber","CRANE","University of Roehampton","ConneXe","South West Cyber Security Cluster"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"josh-roth","name":"Josh Roth","url":"https://b2binfluencer.marketing/creators/josh-roth/","markdown_url":"https://b2binfluencer.marketing/creators/josh-roth.md","descriptor":"Josh Roth shares practical advice on sales leadership and go-to-market teams, including forecasting, sales compensation, moving upmarket, and using AI in sales workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/josh-g-roth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-roth.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","ai-in-sales","go-to-market-strategy","sales-leadership","sales-forecasting","sales-compensation"],"audiences":["sales-leaders"],"verdict":"Josh Roth offers practical B2B sales leadership and go-to-market advice for brands reaching sales and revenue leaders.","best_for":"A B2B sales-technology company reaching sales and revenue leaders about improving sales execution.","not_for":"A consumer lifestyle brand seeking broad-reach entertainment with no B2B sales connection.","takeaways":["Sales leaders should join customer calls so coaching does not depend only on CRM reports.","Forecast meetings should find what is real, stuck, or wishful in each deal.","They say AI should be built into broader sales workflows, not treated as a cold-email shortcut."],"check_first":"Confirm interest, terms, required disclosures, and audience composition before planning a paid collaboration.","main_ideas":["Designing Effective Sales Compensation","Strategic Sales Focus and Upmarket Movement","The Necessity of Field Leadership","Systemic AI Transformation in GTM","Maintaining Integrity in Forecasting"],"partnership_formats":[],"partnership_url":null,"brands":["Gorgias","trumpet"],"posts_cited":12,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"bo-di-muccio","name":"Bo Di Muccio","url":"https://b2binfluencer.marketing/creators/bo-di-muccio/","markdown_url":"https://b2binfluencer.marketing/creators/bo-di-muccio.md","descriptor":"Bo Di Muccio writes about how technology companies can turn AI into business results, with a focus on professional services, forward-deployed engineering, and pricing work around customer outcomes.","linkedin_followers":2097,"linkedin_url":"https://www.linkedin.com/in/bo-di-muccio-ph-d-74a3323","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bo-di-muccio.webp","topics":["artificial-intelligence"],"audiences":["professional-services-leaders"],"verdict":"Bo Di Muccio is most useful for explaining how AI changes professional services models, forward-deployed engineering, measurement, and outcome-based pricing.","best_for":"It fits a B2B SaaS company with a growing services arm taking AI-enabled offers to market.","not_for":"It does not fit a developer-tools company launching a self-serve API and seeking demo videos and signups.","takeaways":["AI widens the services layer because models do not deliver business outcomes on their own.","Forward-deployed engineering is a distinct operating model, not a renamed professional-services bucket.","Preliminary TSIA survey found outcome-based pricing obstacles were internal to providers, not customer reluctance."],"check_first":"Confirm cited figures and preliminary survey data, plus audience breakdown and speaking fee.","main_ideas":["AI widens the services layer because models do not deliver business outcomes on their own","Forward-deployed engineering is a distinct operating model, not a renamed professional-services bucket","Outcome-based pricing is held back by the provider's measurement problem","The shift is from billable hours to adoption and outcomes","Services firms should productize repeatable solutions and ship solutions, not people"],"partnership_formats":[],"partnership_url":null,"brands":["TSIA"],"posts_cited":12,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"rafael-sol-s","name":"Rafael Solís","url":"https://b2binfluencer.marketing/creators/rafael-sol-s/","markdown_url":"https://b2binfluencer.marketing/creators/rafael-sol-s.md","descriptor":"Rafael Solís is an EDP Europe energy professional whose LinkedIn posts focus on renewable-energy projects, corporate power purchase agreements, and the policies and market conditions shaping Europe’s energy transition.","linkedin_followers":3268,"linkedin_url":"https://www.linkedin.com/in/rafael-sol%C3%ADs-phd-795b8711","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Rafael Solís is useful for policy and corporate PPA strategy in European renewable-energy market entry.","best_for":"European renewables developers, advisory firms, or off-takers planning German market entry or PPA strategy.","not_for":"Consumer campaigns, residential solar, home energy, or EV charging needing first-person product content and reach guarantees.","takeaways":["Renewables are a competitiveness and security case, not only a climate target.","Corporate PPAs connect projects to buyers, but the market is stalling.","Enter a mature market by buying a local developer, then deliver."],"check_first":"Confirm recent comparable-post reach, engagement from named off-takers or policy contacts, and audience data before outreach.","main_ideas":["Renewables are a competitiveness and security case, not only a climate target","Corporate PPAs connect projects to buyers, but the market is stalling","Enter a mature market by buying a local developer, then deliver","Regulation and grid capacity set the pace; the fixes are specific","Policy engagement is a working channel, not a communications task"],"partnership_formats":[],"partnership_url":null,"brands":["EDP","Kronos Solar"],"posts_cited":11,"latest_post":"2026-09-16","similar":[{"id":"plamen-peev","url":"https://b2binfluencer.marketing/creators/plamen-peev/"},{"id":"bhekumuzi-dean-bhebhe","url":"https://b2binfluencer.marketing/creators/bhekumuzi-dean-bhebhe/"},{"id":"dan-guhl","url":"https://b2binfluencer.marketing/creators/dan-guhl/"}],"engagement":null},{"id":"kofoshi-olayinka","name":"Kofoshi Olayinka","url":"https://b2binfluencer.marketing/creators/kofoshi-olayinka/","markdown_url":"https://b2binfluencer.marketing/creators/kofoshi-olayinka.md","descriptor":"Kofoshi Olayinka is a creative strategist who develops advertising for direct-to-consumer and ecommerce brands, with a focus on customer desires, ad messaging, and creative performance.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kofoshiolayinka","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kofoshi-olayinka.webp","topics":["ecommerce","creative-strategy"],"audiences":[],"verdict":"Most useful for DTC ecommerce ad creative strategy, especially desire research and awareness-stage messaging.","best_for":"A DTC ecommerce brand improving ad creative with a test-and-scale method.","not_for":"A brand seeking fixed sponsorship packages, published pricing, or confirmed audience demographics.","takeaways":["Sell the desire people already have, not the need the brand assumes.","Use different messages for awareness stages: 3%, 17%, 20%, and 60%.","Treat posts as tests and analytics as results to guide scaling."],"check_first":"Confirm scope, pricing, audience analytics, and whether real account case data exists.","main_ideas":["Ad creative should sell the desire people already have, not the need the brand assumes","One buy-now message cannot serve customers at every awareness stage","Organic posts are cheap tests, and analytics decide which ideas to scale","Skill stacking and paid mentorship are treated as an operating system, not a backup plan","A small LinkedIn following is presented as usable career infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["Alex Hormozi","Dan Koe","Myron Golden","Adeife","Mahdi Shafiei"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"vanessa-van-hawkins","name":"Vanessa Van Hawkins","url":"https://b2binfluencer.marketing/creators/vanessa-van-hawkins/","markdown_url":"https://b2binfluencer.marketing/creators/vanessa-van-hawkins.md","descriptor":"Vanessa Van Hawkins builds and markets direct-to-consumer brands, with a focus in Hawkins's posts on e-commerce growth, conversion, packaging, and subscription retention. Hawkins describes working on Cell Theory Labs, a longevity supplement brand, across Shopify and Amazon.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/vanessavanhawkins","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vanessa-van-hawkins.webp","topics":["ecommerce","paid-ads","meta-ads","dtc-ecommerce","shopify","brand-strategy","amazon-marketplace"],"audiences":[],"verdict":"Vanessa Van Hawkins is most useful for practical DTC e-commerce guidance on conversion, packaging, subscription retention, and Shopify and Amazon operations.","best_for":"A DTC wellness supplement brand with subscriptions and flat conversion or repeat rates.","not_for":"A mass-market impulse brand seeking a multi-platform sponsored-content launch.","takeaways":["Lead with why customers want the product, then earn trust with science.","Check whether enough qualified people see the store before rebuilding it.","Split packaging into acquisition and retention costs for first orders and refills."],"check_first":"Confirm scope and availability directly rather than assume a standard package exists.","main_ideas":["Lead with why customers want the product, then earn trust with the science","Check whether enough qualified people see the store before rebuilding it","Split packaging into acquisition and retention costs","Growth work is judged on unit economics and retention, not media buying","Shopify and Amazon require different operating models"],"partnership_formats":[],"partnership_url":null,"brands":["Cell Theory Labs"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"roni-sarker","name":"Roni Sarker","url":"https://b2binfluencer.marketing/creators/roni-sarker/","markdown_url":"https://b2binfluencer.marketing/creators/roni-sarker.md","descriptor":"Roni Sarker shares local SEO and digital marketing services, including white-label SEO fulfillment for agencies, through The RN Agency.","linkedin_followers":1325,"linkedin_url":"https://www.linkedin.com/in/roni-sarker-seo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roni-sarker.webp","topics":["artificial-intelligence","seo"],"audiences":["small-business-owners"],"verdict":"They are useful for local SEO execution and white-label fulfillment for agencies serving home-service businesses.","best_for":"A B2B SEO agency needing white-label local SEO for home-service clients such as gate-repair or tree-service businesses.","not_for":"Enterprise reach campaigns, documented influencer audiences, paid media, or national SEO delivery.","takeaways":["Local SEO is recurring work, not a one-time fix, with ongoing execution.","Build local visibility in stages, then maintain it with a detailed schedule.","Agencies can sell SEO while a fulfillment partner handles delivery."],"check_first":"Ask for tracking data and measurement period behind reported ranking figures and audience analytics.","main_ideas":["Treat local SEO as recurring work, not a one-time fix","Build local visibility in stages, then maintain it with a detailed schedule","Let agencies sell SEO while a fulfillment partner handles delivery","Judge SEO by business outcomes, not rankings alone"],"partnership_formats":["White Label Local SEO Fulfillment Partnership","Full Digital Marketing and SEO Services"],"partnership_url":null,"brands":["The RN Agency"],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"shubham-a","name":"Shubham A.","url":"https://b2binfluencer.marketing/creators/shubham-a/","markdown_url":"https://b2binfluencer.marketing/creators/shubham-a.md","descriptor":"Shubham A. is a paid-media marketer focused on helping DTC ecommerce brands grow through Meta advertising. Their advice covers ad creative, funnel messaging, offers, landing pages, and managing spend during peak sales periods.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shubham784","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shubham-a.webp","topics":["ecommerce","leadership","paid-ads","meta-ads","dtc-ecommerce","creative-strategy","peak-season-planning","paid-social"],"audiences":[],"verdict":"They are useful for providing operational advice on Meta advertising and managing spend for DTC ecommerce brands.","best_for":"A brand needing a hands-on media buyer for a Q4 paid-social campaign or peak season performance.","not_for":"They are not a fit for sponsored-post campaigns requiring audience guarantees or product story content.","takeaways":["Peak season requires reinforcing proven creative and offers rather than testing new ideas.","They recommend matching ad messaging to the buyer's stage without splitting campaigns.","They advise that media buyers should own the work that decides results."],"check_first":"Request recent LinkedIn audience data and documented audience survey information before booking.","main_ideas":["Peak season is for reinforcing winners, not testing new ideas","Match ad messages to the buyer's stage without splitting campaigns by funnel stage","Media buyers should own the work that decides results","Reading competitors' ad libraries through whitelisting pages","Execution over presentation as a working style"],"partnership_formats":[],"partnership_url":null,"brands":["Freebird","True Classic"],"posts_cited":15,"latest_post":"2026-09-24","similar":[{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"ian-lenny","url":"https://b2binfluencer.marketing/creators/ian-lenny/"},{"id":"ali-chaudhary","url":"https://b2binfluencer.marketing/creators/ali-chaudhary/"}],"engagement":null},{"id":"shashi-bellamkonda","name":"Shashi Bellamkonda","url":"https://b2binfluencer.marketing/creators/shashi-bellamkonda/","markdown_url":"https://b2binfluencer.marketing/creators/shashi-bellamkonda.md","descriptor":"Shashi Bellamkonda writes about enterprise technology, with a focus on AI infrastructure, cybersecurity, and how organizations can govern AI agents. His posts translate product announcements and security findings into practical questions for IT and business leaders.","linkedin_followers":34159,"linkedin_url":"https://www.linkedin.com/in/sbellamkonda","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shashi-bellamkonda.webp","topics":["artificial-intelligence","cybersecurity","enterprise-ai","ai-agent-security","application-security"],"audiences":["security-leaders"],"verdict":"Most useful for turning enterprise AI product announcements and security findings into practical questions for IT leaders.","best_for":"A B2B SaaS vendor selling AI agent governance, identity, or cloud-spend controls.","not_for":"A consumer brand running broad-reach awareness with short-form video and lifestyle content.","takeaways":["Agents need same accountability as employees: named owner, access review, spend ceiling, kill switch.","A benchmark number means little without the version, tester, and alternatives.","An agent ran up about $50,000 in cloud charges in under an hour."],"check_first":"Confirm their commercial terms, public inquiry route, and audience breakdown before outreach.","main_ideas":["Agents need the same accountability as employees: a named owner, an access review, a spend ceiling and a kill switch","The inside is more dangerous: teams relax around tools they have already approved","Read announcements for what they leave unanswered; get price and exit terms in writing before building on them","A benchmark number means little without the version, the tester and the alternatives","Local AI is now an IT manageability problem; the fleet console is the next bottleneck"],"partnership_formats":[],"partnership_url":null,"brands":["ManageEngine","Cisco","Google Cloud","Microsoft"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"ronen-slavin","url":"https://b2binfluencer.marketing/creators/ronen-slavin/"},{"id":"beverley-eve","url":"https://b2binfluencer.marketing/creators/beverley-eve/"}],"engagement":null},{"id":"brandon-fishman","name":"Brandon Fishman","url":"https://b2binfluencer.marketing/creators/brandon-fishman/","markdown_url":"https://b2binfluencer.marketing/creators/brandon-fishman.md","descriptor":"Brandon Fishman shares advice on growing Amazon and other ecommerce channels profitably. Their posts discuss product-level margins, advertising, fees, inventory, and how brands can approach TikTok Shop and creator-led discovery.","linkedin_followers":21053,"linkedin_url":"https://www.linkedin.com/in/brandonfishman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brandon-fishman.webp","topics":["tiktok-shop"],"audiences":["amazon-sellers"],"verdict":"Brandon Fishman is most useful for practical advice on profitable Amazon and emerging ecommerce channel growth.","best_for":"A DTC brand selling on Amazon that wants profitable growth across marketplace and emerging channels.","not_for":"A consumer brand seeking sponsored placements to reach a defined demographic.","takeaways":["Judge profit product by product, not at the account level.","VitaCup cut coffee bags from 12 to 11 ounces, cutting fulfillment fees by $1.50 per unit.","Discovery happens on video, search, and AI tools before Amazon. Test early and prepare listings."],"check_first":"Ask for audience data, partnership models, and performance results before contacting them.","main_ideas":["Judge profit product by product, not at the account level","Let acquisition cost decide whether the first purchase happens on Amazon or a brand’s own site","Discovery happens on video, search, and AI tools before Amazon. Test early and prepare Amazon listings to capture the demand.","Failure on a new channel is usually an execution gap, not a platform problem","Amazon tool announcements matter for the manual work they replace"],"partnership_formats":["Partnership Format"],"partnership_url":null,"brands":["VitaCup"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"sebastian-nelson","url":"https://b2binfluencer.marketing/creators/sebastian-nelson/"},{"id":"muiz-tariq","url":"https://b2binfluencer.marketing/creators/muiz-tariq/"},{"id":"laurie-kacinski","url":"https://b2binfluencer.marketing/creators/laurie-kacinski/"}],"engagement":null},{"id":"chris-lingenfelter","name":"Chris Lingenfelter","url":"https://b2binfluencer.marketing/creators/chris-lingenfelter/","markdown_url":"https://b2binfluencer.marketing/creators/chris-lingenfelter.md","descriptor":"Chris Lingenfelter works on sales development and outbound at LevelUp Leads. Lingenfelter's posts describe building targeted prospect lists and combining sales technology, AI, and human SDRs to turn outreach into qualified sales appointments.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/chris-lingen","youtube_url":null,"photo_url":null,"topics":["sales","agency-growth","outbound-sales"],"audiences":["sales-leaders"],"verdict":"Most useful for practical outbound pipeline design and sales development examples for B2B industrial and software sales.","best_for":"B2B sales development agency or software firm selling into a specialist industrial market.","not_for":"Consumer or mass-reach brand wanting a paid ambassador or spokesperson placement.","takeaways":["Manufacturing software outbound system reportedly produced 23 sales-qualified appointments per month.","Niche asphalt plant mapping used lookalike search when industry filters were too broad.","Analysis of 1.2M+ cold calls covered when to dial."],"check_first":"Confirm methodology and date range behind reported figures and audience composition.","main_ideas":["A pipeline needs a working conversion system, not just more activity","For a niche market, build the market map before pulling contacts","Test outbound practices against operating data","Choose tools by the job they do in the outbound system","Compete through execution and build a team around the work"],"partnership_formats":[],"partnership_url":null,"brands":["LevelUp Leads","Ocean.io","ZoomInfo","SalesIntel.io","Clay","Orum","Trellus","Smartlead"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"david-patterson-cole","url":"https://b2binfluencer.marketing/creators/david-patterson-cole/"},{"id":"jani-vrancsik","url":"https://b2binfluencer.marketing/creators/jani-vrancsik/"}],"engagement":null},{"id":"fern-rojas","name":"Fern Rojas","url":"https://b2binfluencer.marketing/creators/fern-rojas/","markdown_url":"https://b2binfluencer.marketing/creators/fern-rojas.md","descriptor":"Fern Rojas is a cybersecurity podcast host who discusses security leadership, AI-driven cybersecurity, and the people and pressures behind security work.","linkedin_followers":2538,"linkedin_url":"https://www.linkedin.com/in/fernrojasaz","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","community-building"],"audiences":["cisos-and-security-leaders"],"verdict":"Most useful for reaching security leaders with credible AI-era risk and leadership conversations.","best_for":"Security vendors targeting security leaders with AI-era risk and leadership content.","not_for":"Consumer identity-theft app seeking mass-market paid social and promo-code signups.","takeaways":["Security failures are usually failures of fundamentals, not tool gaps.","AI spending is the next cloud bill, and finance needs to be in the room.","AI is closing the traditional SOC analyst entry door."],"check_first":"Ask for recent episode downloads and platform or survey data behind audience claims.","main_ideas":["Security failures are usually failures of fundamentals, not tool gaps","AI spending is the next cloud bill, and finance needs to be in the room","The human cost of security work is a leadership issue","Hard conversations should happen early and in the room where decisions are made","AI is closing the traditional SOC analyst entry door"],"partnership_formats":[],"partnership_url":null,"brands":["DTF Cyber Podcast"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"justin-foster","url":"https://b2binfluencer.marketing/creators/justin-foster/"},{"id":"z-ali-s","url":"https://b2binfluencer.marketing/creators/z-ali-s/"},{"id":"val-tsanev","url":"https://b2binfluencer.marketing/creators/val-tsanev/"}],"engagement":null},{"id":"claudia-asare","name":"Claudia Asare","url":"https://b2binfluencer.marketing/creators/claudia-asare/","markdown_url":"https://b2binfluencer.marketing/creators/claudia-asare.md","descriptor":"Claudia Asare creates The Energy Desk, an educational series that explains energy, power systems, renewable energy, and control systems. Asare's posts use everyday examples and topic-focused episodes, including grid stability and energy transition.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/claudiaasare","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/claudia-asare.webp","topics":[],"audiences":[],"verdict":"Claudia Asare is most useful for sponsored educational series on grid stability, protection, and renewable integration.","best_for":"A power systems training company seeking a sponsored educational series on grid stability and protection.","not_for":"Consumer device brands seeking short paid video series with reach and purchase conversions.","takeaways":["Protection coordination is deliberate selectivity, not luck.","As renewable and distributed resources grow, grid stability is increasingly a control problem.","The energy transition is a national policy choice, not just an engineering one."],"check_first":"Ask whether Claudia accepts sponsorship and what terms, deliverables, and contact route apply.","main_ideas":["Energy education should simplify complex systems without flattening the technical detail","Start with a scene readers recognise, then reveal the principle behind it","Protection coordination is deliberate selectivity, not luck","As renewable and distributed resources grow, grid stability is increasingly a control problem","The energy transition is a national policy choice, not just an engineering one"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"nilesh-samel","url":"https://b2binfluencer.marketing/creators/nilesh-samel/"},{"id":"riccardo-sai","url":"https://b2binfluencer.marketing/creators/riccardo-sai/"},{"id":"bhekumuzi-dean-bhebhe","url":"https://b2binfluencer.marketing/creators/bhekumuzi-dean-bhebhe/"}],"engagement":null},{"id":"conor-brennan-burke","name":"Conor Brennan-Burke","url":"https://b2binfluencer.marketing/creators/conor-brennan-burke/","markdown_url":"https://b2binfluencer.marketing/creators/conor-brennan-burke.md","descriptor":"Conor Brennan-Burke works on Hyperspell’s context layer for AI agents, which connects information across workplace tools so agents can better understand how a business operates.","linkedin_followers":15353,"linkedin_url":"https://www.linkedin.com/in/conorbrennanburke","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/conor-brennan-burke.webp","topics":["artificial-intelligence","ai-agents","enterprise-ai-adoption"],"audiences":[],"verdict":"Conor Brennan-Burke is most useful for explaining Hyperspell's context layer for AI agents and why access is not understanding.","best_for":"Enterprise AI infrastructure launch using co-marketing to reach technical and security buyers.","not_for":"Consumer mobile app mass-reach launch seeking lifestyle creators and guaranteed impressions.","takeaways":["Giving agents access to company tools is not the same as understanding the business.","Most business context was never data, so data-infrastructure fixes miss it.","Adding connectors makes agents more confidently wrong, because each one shows only part of the picture."],"check_first":"Confirm post-level impressions, engagement, follower demographics, and sponsorship or rate terms.","main_ideas":["Giving agents access to company tools is not the same as helping them understand the business","Most business context was never data, so data-infrastructure fixes miss it","Adding connectors makes agents more confidently wrong, because each one shows only part of the picture","Enterprise AI should start with unglamorous coordination work, not AI programs","Data trust and compliance decide which buyers can be served at all"],"partnership_formats":[],"partnership_url":null,"brands":["Hyperspell","Y Combinator","a16z"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"petra-fisher","name":"Petra Fisher","url":"https://b2binfluencer.marketing/creators/petra-fisher/","markdown_url":"https://b2binfluencer.marketing/creators/petra-fisher.md","descriptor":"Petra Fisher helps coaches, creatives, consultants and other business owners generate leads organically on LinkedIn through content marketing and personal branding, with an emphasis on showing personality and staying true to their values.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/petrafisher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/petra-fisher.webp","topics":["content-marketing","personal-branding","community-building"],"audiences":["business-owners"],"verdict":"Petra Fisher is most useful for organic LinkedIn lead generation through content marketing and personal branding.","best_for":"A small professional-services firm whose experts sell expertise and welcome conversational, values-led LinkedIn content.","not_for":"A large enterprise wanting polished, tightly controlled sponsored posts with guaranteed immediate leads and specified job titles.","takeaways":["Lead generation is cumulative, not a vending machine.","Give every post one of five jobs.","Values are part of the buying decision."],"check_first":"Confirm paid deliverables, terms, values, informality, and audience data for role-level reach.","main_ideas":["Lead generation is cumulative, not a vending machine","Give every post one of five jobs","Break the profile-copy rule when your traffic is warm","Values are part of the buying decision","A free community can be the main next step"],"partnership_formats":[],"partnership_url":null,"brands":["Petra Fisher Consulting","Visibilitea Collective","Career Coach Circle"],"posts_cited":11,"latest_post":"2026-09-16","similar":[{"id":"ibtehaj-ahmed","url":"https://b2binfluencer.marketing/creators/ibtehaj-ahmed/"},{"id":"gareth-allen","url":"https://b2binfluencer.marketing/creators/gareth-allen/"},{"id":"sara-royf","url":"https://b2binfluencer.marketing/creators/sara-royf/"}],"engagement":null},{"id":"rafael-soares","name":"Rafael Soares","url":"https://b2binfluencer.marketing/creators/rafael-soares/","markdown_url":"https://b2binfluencer.marketing/creators/rafael-soares.md","descriptor":"Rafael Soares writes about data, artificial intelligence, and digital commerce, with a focus on how businesses can use technology to improve customer experiences and decision-making.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rafael-bsoares","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-adoption","customer-experience","data-quality"],"audiences":[],"verdict":"Rafael Soares is most useful for explaining how data quality and AI adoption affect business operations.","best_for":"A Brazilian B2B data, governance or martech vendor helping enterprise buyers before an AI rollout.","not_for":"A consumer brand or global product launch seeking reach, fixed deliverables and usage rights.","takeaways":["AI projects stall when data is scattered across folders, servers, clouds, email and other sources.","The CIO's job includes selling AI to employees who fear being replaced.","AI assistants still need empathy and humour, and automated service needs good judgment."],"check_first":"Confirm whether their posts are explanatory or commercial offers before contacting them.","main_ideas":["AI projects stall on scattered, unreliable data","The CIO’s real job is selling AI to employees","Ad overload drives buyers away, so companies should structure a CDP","AI assistants still lack empathy and humour","Implementation failure is a process lesson"],"partnership_formats":[],"partnership_url":null,"brands":["Synerise"],"posts_cited":15,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"viktor-donner","name":"Viktor Donner","url":"https://b2binfluencer.marketing/creators/viktor-donner/","markdown_url":"https://b2binfluencer.marketing/creators/viktor-donner.md","descriptor":"Viktor Donner works in recruitment and talent acquisition. Donner's LinkedIn posts explain a candidate-centred approach Donner calls “candidate sales,” focused on presenting job opportunities clearly and treating applicants with respect.","linkedin_followers":4754,"linkedin_url":"https://www.linkedin.com/in/viktordonner","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","sales","recruiting","hr","talent-acquisition","candidate-experience","ai-in-recruiting","employer-branding"],"audiences":["hr-leaders","recruiters"],"verdict":"Viktor Donner is most useful for LinkedIn posts about candidate sales and candidate-centred hiring.","best_for":"Recruitment agencies or hiring software brands needing LinkedIn thought leadership on hiring experience.","not_for":"Consumer home-goods campaigns needing video-first TikTok or Instagram product demonstrations and sales lift.","takeaways":["Donner calls accepting a job offer a candidate's buying decision.","They argue rejected candidates deserve concrete feedback because treatment affects employer reputation.","A VECTARY project combined an HR audit, employee feedback, onboarding process and checklist."],"check_first":"Confirm recent LinkedIn analytics and audience details before contacting them.","main_ideas":["Treat a job offer as something a candidate chooses","Respectful treatment of applicants affects the employer’s reputation","Use technology to ease overloaded hiring while keeping room for human contact","Transparency and organised work are part of a better hiring experience","Good service matters in e-commerce as well as recruitment"],"partnership_formats":[],"partnership_url":null,"brands":["VECTARY","Neohunter | Recruitment-as-a-Service","Humanly","Collecthor"],"posts_cited":15,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"john-heritage","name":"John Heritage","url":"https://b2binfluencer.marketing/creators/john-heritage/","markdown_url":"https://b2binfluencer.marketing/creators/john-heritage.md","descriptor":"John Heritage works on growth systems for industrial companies, connecting business strategy, people, and technology. Posts focus on challenges such as disconnected customer data, CRM adoption, quoting, and revenue operations.","linkedin_followers":3089,"linkedin_url":"https://www.linkedin.com/in/johnheritage","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-heritage.webp","topics":["revenue-operations"],"audiences":[],"verdict":"John Heritage is most useful for explaining how industrial companies can connect strategy, people, and technology to fix data and systems.","best_for":"This fits a CRM, ERP integration, or revenue operations vendor selling to manufacturers, distributors, and construction firms.","not_for":"A non-industrial software or consumer brand seeking broad awareness through sponsored posts and paid amplification does not fit.","takeaways":["Build growth systems in order: strategy, then people, then technology.","The problem is usually the software inventory, not the software itself.","Clean, unified data comes before any AI conversation."],"check_first":"Ask for LinkedIn follower demographics and recent post-level results on industrial topics.","main_ideas":["Build growth systems in order: strategy, then people, then technology","Industrial operators excel at operations but lag on strategy; more tactics won't close the gap","The problem is usually the software inventory, not the software itself","Clean, unified data comes before any AI conversation","Systems fail on ownership and buy-in, not software"],"partnership_formats":[],"partnership_url":null,"brands":["Evenbound","HubSpot"],"posts_cited":14,"latest_post":"2026-09-18","similar":[{"id":"janmejay-bhatt","url":"https://b2binfluencer.marketing/creators/janmejay-bhatt/"},{"id":"mike-coutts","url":"https://b2binfluencer.marketing/creators/mike-coutts/"},{"id":"celina-peerman","url":"https://b2binfluencer.marketing/creators/celina-peerman/"}],"engagement":null},{"id":"izaac-barratt","name":"Izaac Barratt","url":"https://b2binfluencer.marketing/creators/izaac-barratt/","markdown_url":"https://b2binfluencer.marketing/creators/izaac-barratt.md","descriptor":"Izaac Barratt shares practical Shopify performance advice, including ways to make online stores load faster by prioritising important page content and delaying less urgent scripts and apps.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/izaac-barratt","youtube_url":"https://www.youtube.com/channel/UCx6aMIPM_iGBq0EvNSTvz-g","photo_url":"https://b2binfluencer.marketing/assets/avatars/izaac-barratt.webp","topics":["ecommerce"],"audiences":["shopify-store-owners"],"verdict":"Most useful for practical Shopify speed advice and technical guides for high-revenue stores.","best_for":"A campaign selling Shopify performance work to high-revenue stores needing a technical guide.","not_for":"Paid consumer brand partnerships, sponsored posts, product seeding, or reach and awareness campaigns.","takeaways":["Place key product imagery ahead of popups and app scripts.","Load an app only on pages that need it.","Speed work pays only when demand and offer already work."],"check_first":"Ask for completed case study, audience data, and delivery terms before contacting.","main_ideas":["Load order, not file count, decides how slow a store feels","What shoppers perceive matters more than what the file size says","Speed work only pays when demand and the offer already work","Video should load on demand, through the native player","Defer first — but the biggest rebuilds remove code as well"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","fastersite.ai"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"grace-eva","url":"https://b2binfluencer.marketing/creators/grace-eva/"}],"engagement":null},{"id":"colleen-biggs","name":"Colleen Biggs","url":"https://b2binfluencer.marketing/creators/colleen-biggs/","markdown_url":"https://b2binfluencer.marketing/creators/colleen-biggs.md","descriptor":"Colleen Biggs is an entrepreneur who builds businesses and franchise systems. Their work includes Beyond Basil Mobile Pizzeria, which they say is franchising, and Phoenix Drone Pros, whose franchise plans they decided to stop pursuing. They also write about franchising, business decisions, and customer service.","linkedin_followers":4787,"linkedin_url":"https://www.linkedin.com/in/colleen-biggs","youtube_url":"https://www.youtube.com/channel/UCNc8cto8SnZjxy8Xfgn8Dpg","photo_url":"https://b2binfluencer.marketing/assets/avatars/colleen-biggs.webp","topics":["customer-experience"],"audiences":[],"verdict":"They are most useful for first-person accounts of franchise scaling, pivots, costs, and customer service.","best_for":"A franchising consultancy keynote or advisory engagement on franchise scaling and pivoting.","not_for":"A consumer brand or agency buying paid social ambassadors or sponsored posts.","takeaways":["They spent $50,000 on franchise preparation before the first franchise sale.","Three months after the FDD was filed, there was still no sale.","They stopped franchising Phoenix Drone Pros and later franchised Beyond Basil Mobile Pizzeria."],"check_first":"Ask for audience demographics, engagement figures, and comparable results before committing budget.","main_ideas":["A good business is not automatically the right franchise","The franchise foundation is expensive before a single franchise sale","Pivoting can be the stronger move when an opportunity is good but not scalable","Kindness is a competitive advantage, not softness","Scaling depends on systems, support and a model that fits the product"],"partnership_formats":[],"partnership_url":null,"brands":["Beyond Basil Mobile Pizzeria","Phoenix Drone Pros","The Fishel Company","The Little Gym International"],"posts_cited":10,"latest_post":"2026-10-05","similar":[{"id":"don-schin","url":"https://b2binfluencer.marketing/creators/don-schin/"},{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"},{"id":"david-busker","url":"https://b2binfluencer.marketing/creators/david-busker/"}],"engagement":null},{"id":"marko-stupar","name":"Marko Stupar","url":"https://b2binfluencer.marketing/creators/marko-stupar/","markdown_url":"https://b2binfluencer.marketing/creators/marko-stupar.md","descriptor":"Marko Stupar shares practical advice on growing DTC e-commerce brands, especially through TikTok Shop, paid media, creator affiliates and retail expansion. Posts also describe Perform Digital Media as a team that runs TikTok Shop for DTC brands.","linkedin_followers":2500,"linkedin_url":"https://www.linkedin.com/in/marko-stupar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marko-stupar.webp","topics":["ecommerce","tiktok-shop","ecommerce-growth"],"audiences":["dtc-brands"],"verdict":"Most useful for practical advice they give on TikTok Shop, creator affiliates, paid media and retail choices for DTC brands.","best_for":"An established UK or EU DTC brand with a live TikTok Shop and capacity for channel build.","not_for":"A brand wanting a personal sponsored post, ambassador placement, or guaranteed immediate scale.","takeaways":["TikTok Shop is described as an operating channel, not just a launch tactic.","After entering Boots and Sephora, a haircare brand's in-store sales matched online revenue within six months.","ChatGPT Ads arrive inside Shopify and HubSpot with a four-to-six-week test window."],"check_first":"Confirm you have a live TikTok Shop, content capacity, product data and appetite for UK/EU compliance.","main_ideas":["TikTok Shop is an operating channel, not just a launch","Creator activity needs to become a repeatable engine","Test new ad formats early, but keep the test bounded","TikTok Shop can support premium launches, not only impulse buys","Growth can stall because of business operations, not advertising"],"partnership_formats":["TikTok Shop store delivery and scaling","Affiliate creator engine","New-channel pilot inside client accounts","London event access, application only"],"partnership_url":null,"brands":["Perform Digital Media","TikTok for Business","Triple Whale"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"abu-bakar-siddique","url":"https://b2binfluencer.marketing/creators/abu-bakar-siddique/"},{"id":"umer-javed","url":"https://b2binfluencer.marketing/creators/umer-javed/"},{"id":"hassan-raza","url":"https://b2binfluencer.marketing/creators/hassan-raza/"}],"engagement":null},{"id":"jennifer-nixon","name":"Jennifer Nixon","url":"https://b2binfluencer.marketing/creators/jennifer-nixon/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-nixon.md","descriptor":"Jennifer Nixon works on the HubSpot ecosystem, organizing mentorship for app builders and other technical professionals and bringing practitioners together to discuss how AI, automation, and platform tools are changing go-to-market work.","linkedin_followers":6016,"linkedin_url":"https://www.linkedin.com/in/jnix284","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-nixon.webp","topics":["artificial-intelligence"],"audiences":["revops-leaders"],"verdict":"Jennifer Nixon is most useful for reaching HubSpot app builders and technical partners through community and mentorship work.","best_for":"A HubSpot solutions partner wanting developer-community reach, mentor capacity, and profile with app builders.","not_for":"Consumer wellness or ecommerce campaigns needing promo codes, broad consumer reach, or lifestyle content.","takeaways":["They installed ProofFlow app, found OAuth flow error, tested import with AI-generated sample reviews.","They announced a reorganized HubSpot space with categories for app development, tooling, MCP, agents, UI Extensions.","A mentorship post reports applicants from 26 countries and roles like founders, consultants, developers, RevOps directors."],"check_first":"Confirm post-level results and any audience survey on follower job role, seniority, or company type.","main_ideas":["Mentorship should be peer-to-peer, and people underestimate what they have to teach","Mentors need support too, and useful help happens inside real work","Community structure is a product decision, not an afterthought","AI conversations should be about what operators are building, not abstract panels"],"partnership_formats":[],"partnership_url":null,"brands":["Worqflow","HubSpot","ProofFlow","NY Tech Week"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"vanessa-aradia","name":"Vanessa Aradia","url":"https://b2binfluencer.marketing/creators/vanessa-aradia/","markdown_url":"https://b2binfluencer.marketing/creators/vanessa-aradia.md","descriptor":"Vanessa Aradia writes and speaks about bookkeeping, payroll, professional education and how finance professionals can work with AI. Their posts discuss skills development, qualifications, assessment, cybersecurity and ongoing professional learning through ICB UK.","linkedin_followers":3091,"linkedin_url":"https://www.linkedin.com/in/vanessa-aradia","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"Vanessa Aradia is most useful for practitioner-level talks on AI, compliance and professional learning for finance professionals.","best_for":"Financial services firms seeking AI and compliance sessions for bookkeeping, payroll and accountancy practitioners.","not_for":"Consumer-facing digital banks seeking short vertical video or paid social for 18-30-year-old app sign-ups.","takeaways":["Map AI use before judging risks, including who uses it and what it affects.","Treat human judgement as a core AI-era skill.","Build learning into work rather than treating CPD as finished."],"check_first":"Confirm stage delivery via recording, attendance and feedback figures, speaker fee, lead time, and booking route.","main_ideas":["Map AI use before judging the risks","Treat human judgement as a core AI-era skill","Build learning into the work, rather than treating CPD as finished","Make professional pathways accessible and fair"],"partnership_formats":[],"partnership_url":null,"brands":["ICB UK (Institute of Certified Bookkeepers)","Lockdown Cyber Security","Rogo","Skills England"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"steve-prior","name":"Steve Prior","url":"https://b2binfluencer.marketing/creators/steve-prior/","markdown_url":"https://b2binfluencer.marketing/creators/steve-prior.md","descriptor":"Steve Prior writes about B2B marketing, especially for defence and security. The posts focus on making technical messages clearer, tailoring them to different buyers, and using stories, humour and emotion to help marketing stand out.","linkedin_followers":2592,"linkedin_url":"https://www.linkedin.com/in/stevejohnprior","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-prior.webp","topics":["b2b-marketing"],"audiences":["b2b-marketing-teams"],"verdict":"Steve Prior is most useful for clearer technical B2B messaging, audience-specific framing and more human defence marketing.","best_for":"Brands or campaigns needing thought leadership on simplifying technical messaging for defence and industrial clients.","not_for":"Broad-reach paid sponsorship for generic enterprise software aimed at all B2B decision-makers.","takeaways":["Defence buying chains are not one audience; each role has different concerns.","SUV signals a benefit even if buyers do not know the letters.","B2B facts still need story and emotion for professional buyers."],"check_first":"Confirm commercial terms, audience demographics, engagement data and a business contact route.","main_ideas":["Make technical language meaningful to people outside the industry","Adapt the message to each audience in the buying chain","B2B facts still need story and emotion","Take creative risks—and recognise the people who approve them","Defence is also a personal subject, not just a marketing category"],"partnership_formats":[],"partnership_url":null,"brands":["DSEI"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jennifer-chukwu","name":"Jennifer Chukwu","url":"https://b2binfluencer.marketing/creators/jennifer-chukwu/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-chukwu.md","descriptor":"Jennifer Chukwu shares practical email marketing and marketing-operations guidance, including B2B platform migrations, email deliverability, and automated systems that support customer growth and retention.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/email-marketing-expert-jennifer-chukwu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-chukwu.webp","topics":["revenue-operations","email-marketing"],"audiences":[],"verdict":"Most useful for practical B2B email marketing, platform migration, deliverability, and marketing operations guidance.","best_for":"B2B SaaS or RevOps campaigns about CRM migration, email deliverability, and growth systems.","not_for":"Consumer lifestyle campaigns seeking broad retail sales or product demonstrations.","takeaways":["Prepare suppression lists, SPF, DKIM, tracking domain, and gradual sending before CRM migration.","Diagnose and stage remediation for a blacklisted domain.","Treat marketing like product: reduce friction, build onboarding, track activation and retention."],"check_first":"Confirm sponsorship interest, scope, terms, and inquiry route before treating this as a partnership.","main_ideas":["Email Marketing as Strategy, Not Fulfillment","Technical Foundation of Marketing Automation","Engineering-Grade Deliverability Recovery","Moving from Campaigns to Growth Systems","A Disciplined Approach to Operational Excellence"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-02","similar":[{"id":"eric-hangartner","url":"https://b2binfluencer.marketing/creators/eric-hangartner/"},{"id":"isaac-hyman","url":"https://b2binfluencer.marketing/creators/isaac-hyman/"},{"id":"lindsey-lopez","url":"https://b2binfluencer.marketing/creators/lindsey-lopez/"}],"engagement":null},{"id":"reeto-m","name":"Reeto M.","url":"https://b2binfluencer.marketing/creators/reeto-m/","markdown_url":"https://b2binfluencer.marketing/creators/reeto-m.md","descriptor":"Reeto M. writes about ecommerce performance marketing and measurement. Reeto says they founded Angler AI and focuses on improving advertising signals, including predictive Conversion API (CAPI), new-customer acquisition measurement, incrementality testing, and value-based bidding that accounts for returns.","linkedin_followers":6161,"linkedin_url":"https://www.linkedin.com/in/reetomookherjee","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce","attribution"],"audiences":[],"verdict":"Reeto M. is most useful for technical measurement work on CAPI, incrementality, and value-based bidding.","best_for":"A DTC ecommerce brand focused on attribution errors, CAPI setup, incrementality testing, or value-based bidding.","not_for":"Broad consumer campaigns, lifestyle creative, reach-led sponsored posts, or verified audience demographics.","takeaways":["Overlapping Shopify and Triple Whale server-side events can undermine Meta deduplication.","Two-cell CAPI test distinguishes incremental conversions from standard attribution.","Value-based bidding should optimize net revenue, not gross revenue."],"check_first":"Confirm sponsorship format, audience roles, industries, seniority, and comparable delivery results.","main_ideas":["Most measurement pain starts with the signal, not the spend","Prove incrementality in a two-cell CAPI test","Audit duplicate server-side events before blaming the algorithm","Value-based bidding should optimize for net revenue, not gross revenue","Agentic commerce should compress decisions, not remove choice"],"partnership_formats":[],"partnership_url":null,"brands":["Angler AI","Meta"],"posts_cited":14,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"jay-chaudhry","name":"Jay Chaudhry","url":"https://b2binfluencer.marketing/creators/jay-chaudhry/","markdown_url":"https://b2binfluencer.marketing/creators/jay-chaudhry.md","descriptor":"Jay Chaudhry is a cybersecurity business leader who speaks publicly about Zscaler’s Zero Trust approach and how organizations can secure AI adoption and AI agents.","linkedin_followers":125292,"linkedin_url":"https://www.linkedin.com/in/jaychaudhry","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","agentic-ai","ai-security","zero-trust"],"audiences":[],"verdict":"Jay Chaudhry is most useful for explaining Zero Trust and AI agent security to executives.","best_for":"CISO-focused campaign about AI agent risk and Zero Trust architecture.","not_for":"Neutral product comparisons, sponsor pricing details, or hands-on developer tutorials.","takeaways":["AI agents replace users as weakest link, making firewall and VPN security obsolete.","Zero Trust hides attack surfaces and limits lateral movement.","Organizational inertia, not security technology shortage, blocks progress."],"check_first":"Confirm audience job titles, partnership terms, rates, approval process, and official contact route.","main_ideas":["AI agents replace users as the weakest link, making firewall-and-VPN security obsolete","Zero Trust is the architectural answer: hide attack surfaces and stop lateral movement","The real blocker is organizational inertia, not a shortage of security technology","AI adoption is outpacing AI security, and assessment data shows the gaps","Frontier AI development may be paced, but AI security innovation cannot be"],"partnership_formats":[],"partnership_url":null,"brands":["Zscaler","Anthropic","OpenAI","Dow","Viatris","Gartner","Yahoo Finance","CNBC","Bloomberg"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"blake-imperl","name":"Blake Imperl","url":"https://b2binfluencer.marketing/creators/blake-imperl/","markdown_url":"https://b2binfluencer.marketing/creators/blake-imperl.md","descriptor":"Blake Imperl works on ecommerce marketing and onsite personalization at Digioh. Their posts discuss using shopper identity and behavior to tailor website experiences, improve popups, and get more value from existing traffic.","linkedin_followers":7712,"linkedin_url":"https://www.linkedin.com/in/blakeimperl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/blake-imperl.webp","topics":["artificial-intelligence","ecommerce","ecommerce-retention"],"audiences":["ecommerce-marketers","dtc-ecommerce-brands"],"verdict":"Useful for DTC ecommerce sessions on onsite personalization, popup strategy, identity, and converting existing traffic.","best_for":"A DTC ecommerce brand improving onsite personalization and retention with existing traffic.","not_for":"A consumer lifestyle campaign seeking high-reach Instagram or TikTok sponsored content and promo codes.","takeaways":["Popups often trade discounts for email addresses, but asking useful questions can be better.","Sites should remember returning visitors like a console, not reset like an arcade.","ICPA means identify, capture, personalize, activate as a revenue roadmap."],"check_first":"Confirm commercial route, audience analytics, and independent evidence for product claims before contacting.","main_ideas":["Acquisition is over-optimized; landing pages waste what brands already know","Popups should ask useful questions, not always trade discounts for email addresses","Persistent identity: sites should remember like a console, not reset like an arcade","AI turns onsite experiments into same-day builds, not backlogged CRO projects","ICPA—identify, capture, personalize, activate—as a revenue roadmap"],"partnership_formats":[],"partnership_url":null,"brands":["Digioh","Klaviyo","Criquet Shirts","Pressed Juicery"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"alex-wong","name":"Alex Wong","url":"https://b2binfluencer.marketing/creators/alex-wong/","markdown_url":"https://b2binfluencer.marketing/creators/alex-wong.md","descriptor":"Alex Wong analyzes SSL and PKI markets using website data, with a focus on certificate lifetimes, automation, and regional market trends.","linkedin_followers":1824,"linkedin_url":"https://www.linkedin.com/in/wongalex","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-wong.webp","topics":["cybersecurity","email-marketing"],"audiences":[],"verdict":"Alex Wong is most useful for data-backed SSL and PKI market analysis, especially European certificate trends and automation.","best_for":"Certificate authorities or PKI security vendors needing European SSL market analysis or automation campaign content.","not_for":"European managed hosting or website services firms seeking small business customer acquisition sponsorship videos.","takeaways":["A certificate authority's apparent 33% German share falls to about 1.6% after excluding domain parking.","73% of European SSL was on renewal cycles of 90 days or less before 200-day rule.","One certificate authority grew 120% in Europe in 12 months through a platform partnership."],"check_first":"Ask for official partnership documentation and recent LinkedIn audience data before committing.","main_ideas":["The headline deadline is not the one that creates operational pressure","Market-share percentages often describe parking infrastructure, not businesses","Certificate volume now shifts through platform distribution, not sales cycles","Europe is several SSL markets that a single regional strategy will miss","Encryption is now standard; the management around it is not"],"partnership_formats":[],"partnership_url":null,"brands":["Dataprovider.com"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"duncan-t","url":"https://b2binfluencer.marketing/creators/duncan-t/"},{"id":"aamish-irfan","url":"https://b2binfluencer.marketing/creators/aamish-irfan/"},{"id":"hassan-raza","url":"https://b2binfluencer.marketing/creators/hassan-raza/"}],"engagement":null},{"id":"stu-jolley","name":"Stu Jolley","url":"https://b2binfluencer.marketing/creators/stu-jolley/","markdown_url":"https://b2binfluencer.marketing/creators/stu-jolley.md","descriptor":"Stu Jolley is a founder of Stories & Ink, a tattoo aftercare and skincare brand. The founder writes about building the business, including its move into US retail, product development, and the choices involved in scaling a small consumer brand.","linkedin_followers":7506,"linkedin_url":"https://www.linkedin.com/in/stujolley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stu-jolley.webp","topics":["supply-chain","startup"],"audiences":[],"verdict":"Stu Jolley is most useful for founder-led content on scaling a small consumer brand into US retail.","best_for":"A consumer brands agency or beauty brand wanting founder-led content on US retail scaling.","not_for":"A brand seeking paid short-form video sponsorships with verified US audience demographics and a rate card.","takeaways":["Target launch involved 800 stores and cash demands for inventory, marketing and logistics.","Artist collaboration with Liam Alvy paired limited-edition prints with postcards in direct-to-consumer orders.","2026 plan names US entry, Amazon, wholesale, direct-to-consumer, new biotech products and brand refresh."],"check_first":"Confirm commercial terms, audience reach, and LinkedIn analytics before contacting them.","main_ideas":["Big-box retail is a full commitment, not a test","Artist partnerships are a demand channel, not decoration","The next bottleneck is operations, not product vision","The founder's real job is choosing what matters now","Public goals are part of how the brand is built"],"partnership_formats":[],"partnership_url":null,"brands":["Stories & Ink","Target","Liam Alvy","Big London Tattoo Show"],"posts_cited":14,"latest_post":"2026-10-06","similar":[{"id":"chris-turton","url":"https://b2binfluencer.marketing/creators/chris-turton/"},{"id":"andre-marciniak","url":"https://b2binfluencer.marketing/creators/andre-marciniak/"},{"id":"david-son","url":"https://b2binfluencer.marketing/creators/david-son/"}],"engagement":null},{"id":"elad-shmilovich","name":"Elad Shmilovich","url":"https://b2binfluencer.marketing/creators/elad-shmilovich/","markdown_url":"https://b2binfluencer.marketing/creators/elad-shmilovich.md","descriptor":"Elad Shmilovich works at Anchor, where they help accounting firm owners and write about leadership, client relationships, and growing advisory work. Their posts also discuss Advisory Machines, a product built by Anchor for accounting firms.","linkedin_followers":5431,"linkedin_url":"https://www.linkedin.com/in/eladshmilo","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Most useful for content on trust and client communication aimed at accounting firm owners.","best_for":"A B2B SaaS vendor selling to accounting firms, running a co-marketing piece on client communication.","not_for":"A vendor selling AI bookkeeping automation to small-business owners seeking volume reach and packaged lead generation.","takeaways":["Trust is built on predictability, not brilliance.","Leaders do not forget their vision; they stop saying it.","A 17-touchpoint communication calendar maps client contact across 12 months."],"check_first":"Ask for audience data, owner-level readership, and how Anchor employment shapes promotions.","main_ideas":["Trust is built on predictability, not brilliance","Leaders do not forget their vision—they stop saying it","Accounting is a relationship business being described as an automation story","Advisory work should start before the books and the conversation tell you","Change should be deliberate, not something that happens to you"],"partnership_formats":[],"partnership_url":null,"brands":["Anchor"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"beverley-eve","name":"Beverley Eve","url":"https://b2binfluencer.marketing/creators/beverley-eve/","markdown_url":"https://b2binfluencer.marketing/creators/beverley-eve.md","descriptor":"Beverley Eve shares LinkedIn commentary on enterprise AI, focusing on adoption, trusted data, governance, cybersecurity and how AI changes work. Their posts include event coverage and discussion of business research and technology resources.","linkedin_followers":16141,"linkedin_url":"https://www.linkedin.com/in/beverleyeve","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/beverley-eve.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-governance","agentic-ai","enterprise-ai","data-governance"],"audiences":["finance-leaders"],"verdict":"Useful for LinkedIn commentary that makes enterprise AI adoption a business and operating model change.","best_for":"Enterprise AI consultancy or campaign on scaling trusted enterprise AI in production.","not_for":"Campaigns needing independent technical testing, benchmarks, code or direct response.","takeaways":["AI adoption succeeds or fails on people, not tooling.","Agentic AI needs trusted data, governance, hybrid cloud and human leadership before it scales.","Access to AI is not adoption; repeatable ways of working separate leaders from laggards."],"check_first":"Confirm audience composition, comparable post results, partner relationships and commercial terms before contacting them.","main_ideas":["AI adoption succeeds or fails on people, not tooling","Agentic AI needs foundations — trusted data, governance, hybrid cloud and human leadership — before it scales","Access to AI is not adoption — repeatable ways of working are what separate leaders from laggards","Cyber risk and data governance are now a finance agenda, not just an IT one"],"partnership_formats":[],"partnership_url":null,"brands":["IBM","Microsoft","Google Cloud"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"salema-rice","url":"https://b2binfluencer.marketing/creators/salema-rice/"},{"id":"shashi-bellamkonda","url":"https://b2binfluencer.marketing/creators/shashi-bellamkonda/"},{"id":"sam-sharma","url":"https://b2binfluencer.marketing/creators/sam-sharma/"}],"engagement":null},{"id":"diego-lorenzo-carvalho","name":"Diego Lorenzo Carvalho","url":"https://b2binfluencer.marketing/creators/diego-lorenzo-carvalho/","markdown_url":"https://b2binfluencer.marketing/creators/diego-lorenzo-carvalho.md","descriptor":"Diego Lorenzo Carvalho is the founder of SalesX. Carvalho writes about sales prospecting, sales operations, CRM use, and ways to generate demand and close business.","linkedin_followers":1331,"linkedin_url":"https://www.linkedin.com/in/diego-lcarvalho","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/diego-lorenzo-carvalho.webp","topics":["artificial-intelligence","sales","ai-in-sales","b2b-sales"],"audiences":["sales-managers"],"verdict":"They are most useful for practical Portuguese LinkedIn posts on sales prospecting, CRM hygiene, pipeline reviews, and qualification.","best_for":"A Portuguese-language B2B sales training provider for sales managers and reps in Brazil.","not_for":"Global English-language CRM or AI sales-tool launch for enterprise buyers.","takeaways":["Sellers should bring funnel analysis and a credible root cause to pipeline reviews.","Qualification fields should fit the business and deal type, using BANT, MEDDIC, or SPICED.","AI can handle administrative CRM work, giving sellers relief from those tasks."],"check_first":"Confirm rates, deliverables, timelines, recent performance, and documented audience role, seniority, geography.","main_ideas":["Accountability shifts to sellers; managers become coaches and analysts","Qualification protects sellers from wasted time","Data fluency and CRM hygiene are baseline seller skills","AI is for administrative relief first—not just selling","Build authority through niche expertise, personal content, and continuous study"],"partnership_formats":[],"partnership_url":null,"brands":["SalesX","Salesbud"],"posts_cited":11,"latest_post":"2026-07-21","similar":[],"engagement":null},{"id":"jeoyuh-lin","name":"Jeoyuh Lin","url":"https://b2binfluencer.marketing/creators/jeoyuh-lin/","markdown_url":"https://b2binfluencer.marketing/creators/jeoyuh-lin.md","descriptor":"Jeoyuh Lin is a trademark attorney whose work focuses on helping startups and online businesses protect brand names, file trademark applications, and respond to USPTO refusals.","linkedin_followers":2249,"linkedin_url":"https://www.linkedin.com/in/linipattorney","youtube_url":null,"photo_url":null,"topics":[],"audiences":["ecommerce-founders"],"verdict":"Jeoyuh Lin is useful for explaining trademark strategy, filing steps, and USPTO office-action choices to ecommerce founders.","best_for":"A consumer ecommerce brand preparing to launch or already selling on Shopify, Amazon, or TikTok Shop.","not_for":"Broad consumer reach campaigns or creator-style sponsored placements do not fit.","takeaways":["A domain name or an LLC does not give you trademark rights.","Filing late turns growth spending into damage control.","Submitting an application starts a process, not protection."],"check_first":"Confirm whether they accept sponsorships and can show audience or non-US trademark data.","main_ideas":["A domain name or an LLC does not give you trademark rights","Filing late turns growth spending into damage control","Submitting an application starts a process, not protection","A refusal is a strategy question, not a verdict on the business","Trademark value shows up in commercial places"],"partnership_formats":[],"partnership_url":null,"brands":["Lin IP, LLC"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"anthony-hodges","name":"Anthony Hodges","url":"https://b2binfluencer.marketing/creators/anthony-hodges/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-hodges.md","descriptor":"Anthony Hodges works on NoShoot, a system for connecting AI-driven creative production with marketing strategy and campaign execution.","linkedin_followers":2976,"linkedin_url":"https://www.linkedin.com/in/anthony-hodges-599206387","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-hodges.webp","topics":["artificial-intelligence","paid-ads"],"audiences":["marketing-leaders"],"verdict":"Anthony Hodges is useful for discussing AI-driven creative production systems and connecting workflow to marketing strategy.","best_for":"B2B marketing agencies seeking content collaboration on AI-driven creative production systems.","not_for":"Regulated financial services or enterprise security brands needing named client case studies or audited metrics.","takeaways":["The constraint is production capacity, not content ideas.","AI should remove production bottlenecks, not replace creative judgment.","They propose building campaigns around a feeling or imagined world."],"check_first":"Ask for audience seniority, company type, and reach before committing to a collaboration.","main_ideas":["The missing hire is usually a system problem","One operating layer should hold the work, with people as the approval layer","AI should remove production bottlenecks, not replace creative judgment","The constraint is production capacity, not content ideas","Paid media can only scale as far as creative supply allows"],"partnership_formats":["Workflow rebuild demonstration","AI creative production engagement","Connected growth system advisory"],"partnership_url":null,"brands":["NoShoot"],"posts_cited":16,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"charles-j-french","name":"Charles J. French","url":"https://b2binfluencer.marketing/creators/charles-j-french/","markdown_url":"https://b2binfluencer.marketing/creators/charles-j-french.md","descriptor":"Charles J. French writes about protecting organizations from phone-based cyber threats, including vishing, voice impersonation and unwanted calls. Their posts connect voice security to healthcare operations and patient safety, and discuss Mutare’s work in this area.","linkedin_followers":2831,"linkedin_url":"https://www.linkedin.com/in/chuckfrench","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charles-j-french.webp","topics":["cybersecurity","healthcare","social-engineering"],"audiences":[],"verdict":"Charles J. French is most useful for explaining phone-based cyber threats to hospital leaders and linking voice security to patient safety.","best_for":"Healthcare cybersecurity vendors selling voice-channel threat defense through hospital leader webinars or thought leadership.","not_for":"Independent side-by-side product tests, published pricing, lab comparisons, scored verdicts, or long-form video sponsorship campaigns.","takeaways":["Voice security is where email security was 25 years ago, before phishing defenses became standard.","A help-desk impersonation attack captures credentials and an active MFA session, followed by a 72-hour ransom clock.","Hospital phone security affects nurses, patients, experience measures, HCAHPS scores and Value-Based Purchasing."],"check_first":"Confirm audience breakdown by employer type and role, comparable post engagement, and commercial route.","main_ideas":["The phone is the security gap left behind","A convincing call can get around controls built for other attacks","Hospital phone security affects care, not only IT","As software defenses improve, attackers may target people instead"],"partnership_formats":["Trade-show and event promotion","Threat-narrative product education","Named co-marketing with a technology partner","Original-research distribution","Vertical messaging for healthcare buyers"],"partnership_url":null,"brands":["Mutare, Inc.","Cisco","American Hospital Association"],"posts_cited":13,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"frederic-brouillet","name":"Frederic Brouillet","url":"https://b2binfluencer.marketing/creators/frederic-brouillet/","markdown_url":"https://b2binfluencer.marketing/creators/frederic-brouillet.md","descriptor":"Frederic Brouillet applies Lean and continuous-improvement ideas to digital work, especially in Microsoft 365. Brouillet's work presents the Digital Lean Operating System as a way to make work visible, improve flow, and build improvement into everyday tools, with AI supporting people’s thinking.","linkedin_followers":4383,"linkedin_url":"https://www.linkedin.com/in/frederic-brouillet-consulting","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/frederic-brouillet.webp","topics":["artificial-intelligence","continuous-improvement"],"audiences":[],"verdict":"Useful for explaining Digital Lean and continuous improvement in Microsoft 365 through frameworks and everyday examples.","best_for":"A Microsoft 365 consulting webinar or content collaboration on Digital Lean and AI.","not_for":"Consumer lifestyle campaigns seeking broad reach, demographics, product demos, or paid post rates.","takeaways":["Most organisations already run an operating system but never designed it.","Lean should be an operating model inside Microsoft 365, not a toolkit bolted on top.","Digital work has its own forms of waste, and the gemba has moved to Microsoft 365."],"check_first":"Confirm audience data, engagement or webinar results, and partnership formats or contact route.","main_ideas":["Most organisations already run an operating system — they just never designed it","Lean should be an operating model inside Microsoft 365, not a toolkit bolted on top","Digital work has its own forms of waste, and the gemba has moved to Microsoft 365","Look at what has accumulated before asking where the waste is","Reading about improvement does not change behaviour — application does"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft 365","Frontier Lean","LearningFrontier"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"mark-tran","name":"Mark Tran","url":"https://b2binfluencer.marketing/creators/mark-tran/","markdown_url":"https://b2binfluencer.marketing/creators/mark-tran.md","descriptor":"Mark Tran shares practical advice on improving Google and Meta ads for ecommerce brands, with a focus on finding new customers and reducing wasted spend.","linkedin_followers":863,"linkedin_url":"https://www.linkedin.com/in/mark-tran-00328235","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-tran.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","google-ads","performance-max"],"audiences":["dtc-brands","ecommerce-marketers"],"verdict":"Mark Tran is useful for practical Google and Meta ads advice on finding new customers and cutting wasted spend.","best_for":"Ad measurement or paid media software platform selling to DTC ecommerce operators.","not_for":"Consumer brands seeking shopper facing content, direct purchases, and broad reach.","takeaways":["Two Meta accounts counted returning customers as new, hiding repeat purchases behind strong reported results.","Branded search reported 25x ROAS, while Performance Max was closer to 5x.","For small Performance Max budgets, narrow the product feed before reviewing individual products."],"check_first":"Ask for impressions, engagement, profile visits, and audience demographics beyond the 863 follower figure.","main_ideas":["Separate new-customer growth from repeat purchases","Look beneath blended ROAS for demand the brand did not create","Spend less broadly when the budget cannot support enough learning","Match purchase-audience windows to how long customers take to buy again","Prepare for AI labels without treating them as a ban on AI creative"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Google"],"posts_cited":11,"latest_post":"2026-09-28","similar":[{"id":"josh-gregory","url":"https://b2binfluencer.marketing/creators/josh-gregory/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"}],"engagement":null},{"id":"charlie-mohn","name":"Charlie Mohn","url":"https://b2binfluencer.marketing/creators/charlie-mohn/","markdown_url":"https://b2binfluencer.marketing/creators/charlie-mohn.md","descriptor":"Charlie Mohn is a B2B growth marketer who writes about marketing strategy and shares demand-generation work at Asimily, a healthcare cybersecurity company.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/charlie-mohn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charlie-mohn.webp","topics":["cybersecurity","b2b-marketing","healthcare"],"audiences":["b2b-marketers"],"verdict":"Charlie Mohn is most useful for high-level B2B growth strategy and buyer-centered messaging in healthcare cybersecurity.","best_for":"Scaling early-stage SaaS brands needing high-level B2B growth strategy and buyer-centered messaging.","not_for":"Small local e-commerce businesses needing entry-level social media ad tactics.","takeaways":["Marketing cannot make up for weak product-market fit.","Campaigns should focus on problems buyers want to solve, not just product features.","Hospital cybersecurity posts lead with ransom payments, recovery time, and patient care."],"check_first":"Confirm audience demographics, company size, job titles, and any commercial collaboration formats.","main_ideas":["B2B marketing must connect to revenue—and cannot make up for weak product fit","Explain the buyer’s problem, not just the product’s features","In healthcare cybersecurity, risk reduction has to protect care delivery"],"partnership_formats":[],"partnership_url":null,"brands":["Asimily"],"posts_cited":12,"latest_post":"2026-09-01","similar":[{"id":"david-moufarrege","url":"https://b2binfluencer.marketing/creators/david-moufarrege/"},{"id":"john-c","url":"https://b2binfluencer.marketing/creators/john-c/"},{"id":"charles-j-french","url":"https://b2binfluencer.marketing/creators/charles-j-french/"}],"engagement":null},{"id":"terry-miles","name":"Terry Miles","url":"https://b2binfluencer.marketing/creators/terry-miles/","markdown_url":"https://b2binfluencer.marketing/creators/terry-miles.md","descriptor":"Terry Miles writes about applying AI to business data and workflows, with a focus on context engineering, procurement, and helping teams use their knowledge to make AI systems more useful.","linkedin_followers":1256,"linkedin_url":"https://www.linkedin.com/in/terrylmiles","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/terry-miles.webp","topics":["artificial-intelligence","ai-in-procurement"],"audiences":[],"verdict":"Terry Miles is most useful for explaining how AI context, memory, and procurement decisions affect enterprise data and team workflows.","best_for":"Enterprise software brands adding AI features that need expert content, not a product pitch.","not_for":"Reach-driven paid sponsorship with impressions, follower growth, or broad procurement awareness targets.","takeaways":["Miles separates model memory into short-term, semantic, procedural, and episodic types for personalization.","A context engineering and MCP diagram becomes a feature-release checklist and observability exercise.","For procurement, start with a simple question but plan an ambitious data scope."],"check_first":"Confirm whether they accept sponsorships, request terms and audience data, and find a contact route.","main_ideas":["Business context is the asset; the team should keep owning it","Start with a simple question, but an ambitious data scope","Treat model memory the way an instructional designer treats knowledge","Turn other people’s diagrams into working instruments","Checklists are the right format for feeding expert judgement to a model"],"partnership_formats":[],"partnership_url":null,"brands":["Scale AI","Decoding ML"],"posts_cited":11,"latest_post":"2026-08-25","similar":[{"id":"joseph-paul","url":"https://b2binfluencer.marketing/creators/joseph-paul/"},{"id":"amy-daali","url":"https://b2binfluencer.marketing/creators/amy-daali/"},{"id":"gaurav-bhattacharya","url":"https://b2binfluencer.marketing/creators/gaurav-bhattacharya/"}],"engagement":null},{"id":"sobia-irum","name":"Sobia Irum","url":"https://b2binfluencer.marketing/creators/sobia-irum/","markdown_url":"https://b2binfluencer.marketing/creators/sobia-irum.md","descriptor":"Sobia Irum works on WordPress websites, SEO, and business automation, including systems that connect website forms to customer-management tools.","linkedin_followers":4622,"linkedin_url":"https://www.linkedin.com/in/sobia-irum-9bab59137","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sobia-irum.webp","topics":["artificial-intelligence","ecommerce","ecommerce-conversion"],"audiences":["ecommerce-brands"],"verdict":"Sobia Irum is most useful for fixing website forms, follow-up, and automation after a visitor clicks.","best_for":"This fits e-commerce brands with traffic that lose people after the click and need lead recovery.","not_for":"This does not fit consumer brands seeking paid creator partnerships, sponsored video, product seeding, or reach-based placements.","takeaways":["Stores buy ads but leave visitors with only a product page, missing chat and follow-up.","WordPress form fields map into Clio Grow, with conditional routing and submission logging.","Accessibility is a demand and trust issue, not only a compliance box."],"check_first":"Ask whether accessibility, image cleanup, and automation are one integrated offering.","main_ideas":["Most “website problems” are really conversion and automation problems","Fix what happens after the click before buying more ads","Wire forms straight into the CRM instead of relying on middleware","Accessibility is a demand and trust issue, not only a compliance box","AI does the heavy lifting, a human still checks the result"],"partnership_formats":[],"partnership_url":null,"brands":["Clio Grow","Fluent Forms"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"ashley-daisley","name":"Ashley Daisley","url":"https://b2binfluencer.marketing/creators/ashley-daisley/","markdown_url":"https://b2binfluencer.marketing/creators/ashley-daisley.md","descriptor":"Ashley Daisley facilitates strategic workshops and off-sites that help teams use consumer insights to make clearer brand and product decisions. Their posts describe the CAMPFIRE framework and exercises such as sensing rounds, which surface differing views and help teams build a shared direction.","linkedin_followers":2256,"linkedin_url":"https://www.linkedin.com/in/ashleydaisley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ashley-daisley.webp","topics":["brand-strategy"],"audiences":["founders"],"verdict":"Most useful for facilitated strategy workshops and off-sites that help teams align around consumer insight and brand decisions.","best_for":"A consultancy or brand needing a facilitator for a brand-alignment workshop with cross-functional teams.","not_for":"Paid creator-content campaigns with reach, engagement and direct-response targets.","takeaways":["P&G workshop teams chose green for lemon dish detergent after local R&D corrected yellow.","A retail safari helped Tide leaders rethink how Tide could build a more direct consumer relationship.","Amazon Fresh Echo Check showed competing internal descriptions, from futuristic grocer to discount grocer."],"check_first":"Confirm they offer facilitated workshops, not sponsored content, and ask for audience demographics.","main_ideas":["Ask whether the organization tells one story","Make room for knowledge that sits outside the model","Get out of the building and feel the thing","Turn strategy into a visible next move"],"partnership_formats":["Facilitated strategic workshop or off-site","Eight-module CAMPFIRE program"],"partnership_url":null,"brands":["Procter & Gamble","Amazon","Daisley Insight"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"jess-fleischer","url":"https://b2binfluencer.marketing/creators/jess-fleischer/"},{"id":"don-brett","url":"https://b2binfluencer.marketing/creators/don-brett/"},{"id":"tina-t","url":"https://b2binfluencer.marketing/creators/tina-t/"}],"engagement":null},{"id":"jean-stimola-sposaro","name":"Jean Stimola-Sposaro","url":"https://b2binfluencer.marketing/creators/jean-stimola-sposaro/","markdown_url":"https://b2binfluencer.marketing/creators/jean-stimola-sposaro.md","descriptor":"Jean Stimola-Sposaro writes about clinical research, with a focus on making trials more accessible and patient-centered. Their posts examine barriers to participation, decentralized trial design, and governance of clinical-trial data.","linkedin_followers":3089,"linkedin_url":"https://www.linkedin.com/in/jean-stimola-sposaro-msj-72418158","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jean-stimola-sposaro.webp","topics":[],"audiences":[],"verdict":"They are useful for research-led commentary on patient-centered trial design, access barriers, and clinical-trial data governance.","best_for":"Clinical research technology or data-governance campaigns needing patient-centered thought leadership and joint analysis.","not_for":"Consumer health or patient-recruitment campaigns seeking high-volume promotional placements, product-first messaging, or conversion results.","takeaways":["Trial participants should own the health data collected from them","Decentralized trial design can quietly rebuild the access barriers it was meant to remove","Access barriers are infrastructure costs and belong in the protocol budget"],"check_first":"Confirm audience demographics by job function and any comparable sponsored post results.","main_ideas":["Trial participants should own the health data collected from them","Decentralized trial design can quietly rebuild the access barriers it was meant to remove","Access barriers are infrastructure costs and belong in the protocol budget","Equity becomes structural when policy covers participation costs—and that work has to be pre-competitive"],"partnership_formats":[],"partnership_url":null,"brands":["Digital Trials & Research Alliance (DTRA)","EquitiD LLC"],"posts_cited":11,"latest_post":"2026-09-18","similar":[{"id":"pamela-shaddock","url":"https://b2binfluencer.marketing/creators/pamela-shaddock/"},{"id":"bami-adenipekun","url":"https://b2binfluencer.marketing/creators/bami-adenipekun/"},{"id":"hussain-mooraj","url":"https://b2binfluencer.marketing/creators/hussain-mooraj/"}],"engagement":null},{"id":"matthew-montez","name":"Matthew Montez","url":"https://b2binfluencer.marketing/creators/matthew-montez/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-montez.md","descriptor":"Matthew Montez shares practical marketing advice on connecting SEO, paid ads, tracking, and CRM follow-up to revenue. Matthew Montez's posts also promote MBC Group’s integrated marketing services and AI-assisted marketing for ecommerce brands.","linkedin_followers":1514,"linkedin_url":"https://www.linkedin.com/in/matthewmontez","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ecommerce-marketing","conversion-tracking"],"audiences":["ecommerce-brands","business-owners"],"verdict":"Matthew Montez is most useful for connecting SEO, paid ads, tracking, and CRM follow-up to revenue.","best_for":"B2B marketing or revenue operations software co-marketing for agency owners and revenue leaders.","not_for":"Sponsored or co-branded ecommerce placements; their ecommerce posts promote their own offer.","takeaways":["Revenue leaks sit between teams, not inside them.","Fix the tracking before spending another dollar on campaigns.","Speed of follow-up beats lead quality, messaging, and channel mix."],"check_first":"Confirm audience reach, demographics, engagement, and commercial terms before contacting them.","main_ideas":["Revenue leaks sit between teams, not inside them","Fix the tracking before spending another dollar on campaigns","Speed of follow-up beats lead quality, messaging, and channel mix","Work the leads you already paid for before buying more","The offer: an AI assistant plus a human marketer at a flat rate"],"partnership_formats":[],"partnership_url":null,"brands":["MBC Group","Unnamed AI-powered ecommerce marketing agency"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"parker-chase-corwin","name":"Parker Chase-Corwin","url":"https://b2binfluencer.marketing/creators/parker-chase-corwin/","markdown_url":"https://b2binfluencer.marketing/creators/parker-chase-corwin.md","descriptor":"Parker Chase-Corwin shares practical guidance for customer success teams on improving customer adoption and retention, and adapting team management to AI-driven change.","linkedin_followers":5458,"linkedin_url":"https://www.linkedin.com/in/parkercorwin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","customer-success"],"audiences":["customer-success-leaders"],"verdict":"Parker Chase-Corwin is most useful for practical customer success guidance on retention, adoption, and AI-driven team change.","best_for":"B2B SaaS campaigns about customer success retention strategy, middle-manager burnout, and leading retention signals.","not_for":"A poor fit for developer-tools company launching self-serve API product and seeking top-of-funnel awareness among software engineers.","takeaways":["AI can increase managers' workload even as it makes teams more efficient.","Retention requires leading signs of customer value, not just activity or routine check-ins.","A customer champion may not have authority to drive adoption."],"check_first":"Confirm audience composition, reach, engagement, and sponsorship formats before contacting them.","main_ideas":["AI can increase managers’ workload even as it makes teams more efficient","Retention requires leading signs of customer value, not just activity or routine check-ins","A customer champion may not have the authority to drive adoption","Use AI in customer messages selectively, especially when trust needs repair"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"astrid-limal","name":"Astrid Limal","url":"https://b2binfluencer.marketing/creators/astrid-limal/","markdown_url":"https://b2binfluencer.marketing/creators/astrid-limal.md","descriptor":"Astrid Limal is the founder of The Hustle Factory, a business that supports people through career transitions and helps employers make redundancies more humane, including through outplacement and community support.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/astrid-limal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/astrid-limal.webp","topics":["career-transitions"],"audiences":["hr-leaders"],"verdict":"Astrid Limal is most useful for humane outplacement, career transitions, and employer guidance on redundancies.","best_for":"B2B HR, C-suite, or restructuring campaigns about outplacement, legal risk, reputation, and workforce change.","not_for":"Consumer lifestyle or luxury product campaigns for young affluent social media audiences.","takeaways":["Redundancy calls for a humane approach, not just administrative closure.","Lived experience informs Limal's advocacy for career transitions.","Community support is vital to recovering from job loss."],"check_first":"Confirm their audience, content format, and case study evidence.","main_ideas":["Redundancy calls for a humane approach, not just administrative closure","Lived experience informs Limal’s advocacy for career transitions","Community support is vital to recovering from job loss","Employer values and culture matter for retaining modern talent","Founder’s dilemma: How to visualize service-based marketing"],"partnership_formats":["Corporate Consulting and Thought Leadership","Service Showcase and Case Study Presentation"],"partnership_url":null,"brands":["The Hustle Factory","Meta"],"posts_cited":18,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"adrienne-benton","name":"Adrienne Benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/","markdown_url":"https://b2binfluencer.marketing/creators/adrienne-benton.md","descriptor":"Adrienne Benton hosts the Transformation Station Leadership Podcast, where conversations with guests explore leadership, resilience, purpose, and leading through pressure and change.","linkedin_followers":1433,"linkedin_url":"https://www.linkedin.com/in/adriennebenton","youtube_url":"https://www.youtube.com/channel/UCN8CbSANGBcd9dGxO4cvprw","photo_url":"https://b2binfluencer.marketing/assets/avatars/adrienne-benton.webp","topics":["artificial-intelligence","leadership","cybersecurity","leadership-development"],"audiences":[],"verdict":"Adrienne Benton is most useful for hosting guest interviews that frame varied expert topics as leadership under pressure and change.","best_for":"A leadership development brand wanting a branded podcast series on resilience-focused leadership.","not_for":"A cybersecurity vendor seeking a technical product-led pitch aimed at CISOs.","takeaways":["Pressure is a leadership condition, not a specialist problem","Purpose should outrank productivity","Leadership grows through intentional conversation, coaching, and frameworks"],"check_first":"Ask for recent episode-level downloads, audience demographics, and sponsorship terms first.","main_ideas":["Pressure is a leadership condition, not a specialist problem","Purpose should outrank productivity","Leadership grows through intentional conversation, coaching, and frameworks","Personal career design belongs in leadership development"],"partnership_formats":[],"partnership_url":null,"brands":["PodMatch","StreamYard","Mobilizing With Impact Collective"],"posts_cited":11,"latest_post":"2026-07-20","similar":[{"id":"wayne-p","url":"https://b2binfluencer.marketing/creators/wayne-p/"},{"id":"patrice-c-washington","url":"https://b2binfluencer.marketing/creators/patrice-c-washington/"},{"id":"molly-mariss","url":"https://b2binfluencer.marketing/creators/molly-mariss/"}],"engagement":null},{"id":"steven-etzler","name":"Steven Etzler","url":"https://b2binfluencer.marketing/creators/steven-etzler/","markdown_url":"https://b2binfluencer.marketing/creators/steven-etzler.md","descriptor":"Steven Etzler shares and promotes small, peer-learning events for enterprise technology leaders, including executive dinners and lunch-and-learns on topics such as AI, infrastructure, and financial services.","linkedin_followers":18719,"linkedin_url":"https://www.linkedin.com/in/steveetzler","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","enterprise-ai-adoption","event-marketing"],"audiences":[],"verdict":"They are most useful for running small peer-learning executive dinners and lunch-and-learns around enterprise technology conferences.","best_for":"Brands planning executive dinners or lunch-and-learns around major conferences for technology leaders.","not_for":"It does not fit always-on paid posting, video campaigns, broad developer reach, or open large events.","takeaways":["Piggyback a private executive dinner onto a major conference.","Judge the room by fit, not headcount, about twenty well-matched executives.","Topics include agentic AI in production and infrastructure cost, capacity, vendor risk."],"check_first":"Ask for recent confirmed results from comparable executive dinners and lunch-and-learns.","main_ideas":["Piggyback a private executive dinner onto a major conference","Judge the room by fit, not headcount","Peer-to-peer learning with practitioners and vendors in the same panel","Two topics worth a room: AI moving to production, and infrastructure economics"],"partnership_formats":["Conference-piggyback executive dinner","Co-branded lunch-and-learn or roadshow stop","Executive speaker panel slot"],"partnership_url":null,"brands":["Hewlett Packard Enterprise","NVIDIA"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"joel-makower","name":"Joel Makower","url":"https://b2binfluencer.marketing/creators/joel-makower/","markdown_url":"https://b2binfluencer.marketing/creators/joel-makower.md","descriptor":"Joel Makower writes and speaks about sustainability, including the environmental impacts of AI and data centers. He also moderates discussions and events on sustainable infrastructure and sustainability in the music industry.","linkedin_followers":124175,"linkedin_url":"https://www.linkedin.com/in/makower","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joel-makower.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for moderating B2B discussions and framing sustainability questions on AI, data centers, and infrastructure.","best_for":"Climate tech or data center infrastructure brands needing a credible webinar or advisory collaborator.","not_for":"Consumer sustainable apparel or merch brands seeking paid endorsement and direct-response product sales.","takeaways":["AI backlash is a social-license problem, not just an engineering problem.","$64 billion in US data center projects blocked or delayed since mid-2024.","188 local opposition groups across 40 states and 12 states with moratorium bills."],"check_first":"Confirm audience composition for comparable AI and data center sessions before committing.","main_ideas":["Tech is both a decarbonization enabler and a growing source of emissions","The AI backlash is a social-license problem, not just an engineering problem","What a sustainable data center would require: shared goals and missing voices","Measurement is racing ahead of reduction, and applied AI is where the leverage is","Practical operational questions, answered in public sessions"],"partnership_formats":["Moderated panel webinars","Live \"fishbowl\" sessions","Invitation-only forums","Podcast guest appearances"],"partnership_url":null,"brands":["Trellis Group","Music Sustainability Alliance","REVERB","The CSO Shop","Green Music Australia"],"posts_cited":12,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"lance-morginn","name":"Lance Morginn","url":"https://b2binfluencer.marketing/creators/lance-morginn/","markdown_url":"https://b2binfluencer.marketing/creators/lance-morginn.md","descriptor":"Lance Morginn writes about cryptocurrency investigations and compliance. Morginn's posts explain how blockchain transaction analysis can help trace illicit funds, support law-enforcement investigations, and assess regulatory and reputational risks. He also describes his work with Blockchain Intelligence Group and BIGG Digital Assets.","linkedin_followers":12924,"linkedin_url":"https://www.linkedin.com/in/lance-morginn-32a7001","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for explaining blockchain tracing and crypto compliance risks to professional investigation and compliance audiences.","best_for":"Best for blockchain analytics or AML screening vendors targeting exchange and fintech compliance teams.","not_for":"Not for retail exchange or consumer wallet campaigns seeking sign-ups, clicks, promo codes or referrals.","takeaways":["Mixers and transaction layering do not necessarily conceal funds; spending patterns and address reuse trace.","Non-compliance can cause market reactions, reputational harm and lost platform activity, plus false-positive labor costs.","Blockchain data can support investigations, asset recovery and policy decisions."],"check_first":"Confirm supporting evidence for figures, investigative outcomes, audience data, and any sponsorship or rate details.","main_ideas":["Crypto is pseudonymous, not anonymous: transactions leave a trail","The cost of non-compliance shows up in the market, not just in fines","Blockchain data is an under-used intelligence asset for investigators and regulators","The company measures itself as an adjunct to law enforcement through human outcomes"],"partnership_formats":[],"partnership_url":null,"brands":["Blockchain Intelligence Group","BIGG Digital Assets","U.S. Secret Service"],"posts_cited":11,"latest_post":"2026-04-17","similar":[{"id":"liat-shetret","url":"https://b2binfluencer.marketing/creators/liat-shetret/"},{"id":"samer-elshafei","url":"https://b2binfluencer.marketing/creators/samer-elshafei/"},{"id":"jean-christophe-esteve","url":"https://b2binfluencer.marketing/creators/jean-christophe-esteve/"}],"engagement":null},{"id":"gopal-verma","name":"Gopal Verma","url":"https://b2binfluencer.marketing/creators/gopal-verma/","markdown_url":"https://b2binfluencer.marketing/creators/gopal-verma.md","descriptor":"Founder of Adbullet, a performance marketing agency. Gopal Verma writes about digital advertising, Indian e-commerce and B2B marketing, including how businesses can measure ad results and plan campaigns.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gopal-verma-gv-9332bb12a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gopal-verma.webp","topics":["ecommerce","paid-ads","startup","b2b-marketing","marketing-measurement","ecommerce-marketing","performance-marketing"],"audiences":["ecommerce-brands","b2b-marketers"],"verdict":"Useful for concise India-focused commentary that turns advertising data and policy changes into practical marketing questions.","best_for":"Indian e-commerce or B2B performance marketing campaigns that need co-produced planning content.","not_for":"A North American enterprise software campaign needing an independent analyst with proprietary survey data or guaranteed US reach.","takeaways":["Buyers often shortlist vendors before contacting sales, so useful content matters during research.","More dashboard conversions do not always mean more sales; check CRM, margins and experiments.","Festive ad plans should put budget where demand is going, not last Diwali."],"check_first":"Confirm recent LinkedIn audience data, media kit, rate card and sponsorship terms before contacting them.","main_ideas":["Buyers make most of the purchase decision before talking to a salesperson","Put budget where demand is going, not where it went last Diwali","More conversions in the dashboard don't mean more sales","Transparency is becoming part of conversion strategy, not just compliance","Name the source; don't invent an unpublished number"],"partnership_formats":[],"partnership_url":null,"brands":["Adbullet"],"posts_cited":12,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"ellette-k","name":"Ellette K.","url":"https://b2binfluencer.marketing/creators/ellette-k/","markdown_url":"https://b2binfluencer.marketing/creators/ellette-k.md","descriptor":"Ellette K. is a marketing leader whose work connects marketing with cybersecurity incident response, communication planning, and legal issues. Their posts draw on their graduate legal studies and explain why marketing should be involved in preparing for and communicating about security incidents.","linkedin_followers":1750,"linkedin_url":"https://www.linkedin.com/in/ellettekuehn","youtube_url":null,"photo_url":null,"topics":["leadership","cybersecurity"],"audiences":[],"verdict":"Ellette K. is most useful for marketing leadership in cybersecurity incident response and communication planning.","best_for":"A cybersecurity or incident-response consultancy hiring marketing leadership for incident communication.","not_for":"A product vendor seeking a paid creator partnership with reach and engagement targets.","takeaways":["Marketing belongs in the incident response plan, not called in afterward.","Legal study should sharpen marketing judgment on privacy, accountability, and hiring.","Make risk tangible by reading one concrete data source closely."],"check_first":"Confirm degree claims, audience analytics, and whether they take sponsored work.","main_ideas":["Marketing belongs in the incident response plan—not called in afterward","Legal study should sharpen marketing judgment on privacy, accountability, and hiring","Make risk tangible by reading one concrete data source closely","A goal can rise as evidence of capability accumulates"],"partnership_formats":[],"partnership_url":null,"brands":["Texas A&M University"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"hussain-mooraj","name":"Hussain Mooraj","url":"https://b2binfluencer.marketing/creators/hussain-mooraj/","markdown_url":"https://b2binfluencer.marketing/creators/hussain-mooraj.md","descriptor":"Hussain Mooraj writes about how advanced therapies—including cell and gene therapies and radiopharmaceuticals—can reach more patients. Mooraj's posts focus on patient access, launch readiness, manufacturing and supply chains, and commercial models, with examples from Europe and emerging markets.","linkedin_followers":4397,"linkedin_url":"https://www.linkedin.com/in/hmooraj","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hussain-mooraj.webp","topics":[],"audiences":[],"verdict":"Hussain Mooraj is most useful for explaining patient access, launch readiness, manufacturing, supply chains, and commercial models for advanced therapies.","best_for":"A European advanced therapy launch campaign for payers, treatment sites, and investors, with an emerging-markets track.","not_for":"A consumer campaign needing broad public reach, such as direct-to-patient awareness, screening education, or a consumer health app.","takeaways":["Fewer than one in five eligible patients can receive cell and gene therapies.","Launch readiness starts before approval and includes clinical-to-commercial handoff planning.","Community delivery needs its own playbook, not a copy of academic medical centers."],"check_first":"Confirm follower demographics, recent engagement, and whether any paid partnership format is documented.","main_ideas":["Science is proven; access is the delivery frontier","Launch readiness starts before approval","Community delivery needs a different playbook","Europe's innovation-to-commercialization gap","Low- and middle-income countries may be the next growth curve"],"partnership_formats":[],"partnership_url":null,"brands":["Deloitte"],"posts_cited":14,"latest_post":"2026-09-29","similar":[{"id":"bilal-bham","url":"https://b2binfluencer.marketing/creators/bilal-bham/"},{"id":"dan-lewis","url":"https://b2binfluencer.marketing/creators/dan-lewis/"},{"id":"joy-duemke","url":"https://b2binfluencer.marketing/creators/joy-duemke/"}],"engagement":null},{"id":"rajesh-viswanath","name":"Rajesh Viswanath","url":"https://b2binfluencer.marketing/creators/rajesh-viswanath/","markdown_url":"https://b2binfluencer.marketing/creators/rajesh-viswanath.md","descriptor":"Rajesh Viswanath writes about finance planning and transformation, including how finance teams can use operational data, AI, and clearer investment priorities to improve budgeting, forecasting, and order-to-cash work.","linkedin_followers":3105,"linkedin_url":"https://www.linkedin.com/in/rajeshviswanath","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-finance"],"audiences":[],"verdict":"Useful for finance software thought leadership on budgeting, forecasting, data quality, AI, and order-to-cash.","best_for":"B2B finance software brands needing CFO and FP&A thought leadership.","not_for":"Consumer budgeting, retail fintech, video ads, or guaranteed conversion campaigns.","takeaways":["Rolling forecasts fail when pipeline, inventory, and customer data remain outdated.","An AI agent on broken spreadsheets automates confusion rather than fixing unclear processes.","The hours spent double-checking an AI model belong in its ROI calculation."],"check_first":"Confirm media kit, sponsorship terms, and recent per-post performance data.","main_ideas":["The annual budget is the wrong architecture, not a discipline problem","Rolling forecasts are a data transformation, not a finance transformation","Do not deploy an AI agent on top of a broken spreadsheet","The hours spent double-checking an AI model belong in its ROI calculation","Working capital is a data problem, not a treasury problem"],"partnership_formats":[],"partnership_url":null,"brands":["upsta analytics","McKinsey & Company","PYMNTS Intelligence"],"posts_cited":15,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"patr-cia-souza","name":"Patrícia Souza","url":"https://b2binfluencer.marketing/creators/patr-cia-souza/","markdown_url":"https://b2binfluencer.marketing/creators/patr-cia-souza.md","descriptor":"Patrícia Souza is a digital-skills and cybersecurity advocate focused on expanding women’s participation in technology. She identifies herself as President of Women4Cyber Luxembourg and founder of GeekGirls ASBL, and describes work on AI skills and women’s pathways into digital careers.","linkedin_followers":11118,"linkedin_url":"https://www.linkedin.com/in/patriciasouza11","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patr-cia-souza.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Useful for linking AI skills, cybersecurity and women's digital career pipelines in European workforce programmes.","best_for":"European tech-skills or cybersecurity training brands building gender-inclusion strategies for AI workforce programmes.","not_for":"US product adoption campaigns needing paid social, rates, audience guarantees, or performance reporting.","takeaways":["AI skills event: people need AI literacy, cybersecurity awareness, critical thinking, ethical judgment, leadership.","Women in Digital groups trace barriers from training through hiring, onboarding, retention, progression.","Recommendations should be tested against different European contexts, not treated as universally applicable."],"check_first":"Confirm fees, availability, paid speaking or advisory work, and audience analytics before booking.","main_ideas":["AI adoption is a skills problem, and the gender adoption gap is central","Women's digital careers break at specific stages, so the response has to be staged","Inclusion work has to be defended in public, not just designed well","A women's cybersecurity network needs operators, not only advocates"],"partnership_formats":[],"partnership_url":null,"brands":["Women4Cyber Luxembourg","GeekGirls ASBL","Connecting Women In Digital","FT Live"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"erick-ko","name":"Erick Ko","url":"https://b2binfluencer.marketing/creators/erick-ko/","markdown_url":"https://b2binfluencer.marketing/creators/erick-ko.md","descriptor":"Erick Ko writes about talent acquisition and sales development, connecting recruiting practices with sales ideas such as defining an ideal candidate profile, tracking offer acceptance, and building relationships with candidates.","linkedin_followers":2534,"linkedin_url":"https://www.linkedin.com/in/erickko","youtube_url":null,"photo_url":null,"topics":["sales","recruiting","talent-acquisition","sales-development","employer-branding"],"audiences":["talent-acquisition-leaders"],"verdict":"Erick Ko connects recruiting practices with sales ideas for talent acquisition and sales development talks or articles.","best_for":"B2B SaaS recruiting, talent acquisition, or sales development software seeking talks, workshops, or practitioner articles.","not_for":"Paid sponsorship or broad-reach brand awareness is not a fit without audience and format details.","takeaways":["Hiring and talent acquisition is a sales process.","Track offer acceptance rates the way sales teams track close rates.","Prior experience does not predict a new hire's success."],"check_first":"Ask for current media kit, rate card, sponsorship formats, labeling, turnaround, approval steps, and audience demographics.","main_ideas":["Hiring and talent acquisition is a sales process","Track offer acceptance rates the way sales teams track close rates","Prior experience does not predict a new hire’s success","The BDR role is broader and harder than it looks","Back to basics: hustle, empathy, and community"],"partnership_formats":[],"partnership_url":null,"brands":["Lever","Benevity"],"posts_cited":14,"latest_post":"2026-07-15","similar":[{"id":"maria-christopoulos-katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/"},{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"},{"id":"viktor-donner","url":"https://b2binfluencer.marketing/creators/viktor-donner/"}],"engagement":null},{"id":"sandeep-nath","name":"Sandeep Nath","url":"https://b2binfluencer.marketing/creators/sandeep-nath/","markdown_url":"https://b2binfluencer.marketing/creators/sandeep-nath.md","descriptor":"Sandeep Nath writes and advises on ethical culture, leadership, and how organizations handle customer feedback. Nath's posts examine how workplace safety and reporting systems shape what leaders learn about failures.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/renewalism","youtube_url":"https://www.youtube.com/channel/UCUsJ24-SNYmCXXtLd2nF9vg","photo_url":"https://b2binfluencer.marketing/assets/avatars/sandeep-nath.webp","topics":["artificial-intelligence","customer-experience"],"audiences":[],"verdict":"Sandeep Nath is most useful for keynote or advisory work on ethical culture and hidden complaint failures.","best_for":"A leadership-development consultancy seeking a tailored senior-executive session, not a sponsored social campaign.","not_for":"A consumer beverage or travel brand wanting paid LinkedIn sponsorship, guaranteed reach, demographic targeting, product integration.","takeaways":["Written ethics rules matter less than the awareness of people applying them.","A complaint reveals the building, not the person who mishandled it.","Customers end up absorbing work the brand should have done."],"check_first":"Ask for media kit, audience data, fee, availability and keynote scope.","main_ideas":["Written ethics rules matter less than the awareness of the people applying them","A complaint reveals the building, not the person who mishandled it","Customers end up absorbing work the brand should have done","Response time and acknowledgement time are different problems","Executive burnout is a financial risk, not just a personal one"],"partnership_formats":["Advisory conversation (culture audit)","Research paper on request"],"partnership_url":"https://sandeepnath.com/ama","brands":["SandeepNath.com"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"robert-l-kay","url":"https://b2binfluencer.marketing/creators/robert-l-kay/"},{"id":"michele-vincenti","url":"https://b2binfluencer.marketing/creators/michele-vincenti/"},{"id":"graham-nicholls","url":"https://b2binfluencer.marketing/creators/graham-nicholls/"}],"engagement":null},{"id":"rachel-h-meltzer","name":"Rachel H. Meltzer","url":"https://b2binfluencer.marketing/creators/rachel-h-meltzer/","markdown_url":"https://b2binfluencer.marketing/creators/rachel-h-meltzer.md","descriptor":"Rachel H. Meltzer is an independent marketer focused on the outdoor industry. Meltzer's work includes improving outdoor brands’ product-page search visibility, and Meltzer has said they are shifting toward user-generated content and paid media.","linkedin_followers":10217,"linkedin_url":"https://www.linkedin.com/in/rmeltzer","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","seo","ai-search-visibility"],"audiences":[],"verdict":"Most useful for outdoor brands needing product-page SEO audits and practical marketing guidance.","best_for":"Outdoor gear brands, especially Shopify, wanting product-page SEO audits and fixes in priority order.","not_for":"National consumer brands seeking packaged creator sponsorships, media kits, rate cards, or reach guarantees.","takeaways":["Compare top 15 product pages by organic search revenue, then use top three as template.","Check search titles, meta descriptions, image alt text, and relevant FAQs on product pages.","Empty structured data can make brands invisible to AI recommendations, not just search."],"check_first":"Confirm current service focus, scope, and recent audience or client data before contacting them.","main_ideas":["Underperforming product pages usually have a metadata problem, not a content problem","Empty structured data can make a brand invisible to AI recommendations, not just search","A freelance business needs only a few clients, so outreach should be sustainable, not a sprint","A niche may already be there, quietly building alongside the work that pays the bills","A stated pivot from coaching toward work where a human made the thing"],"partnership_formats":["Product-page SEO and metadata audit","User-generated content and paid media","Freelance content and web projects for outdoor brands"],"partnership_url":null,"brands":["Freelance Resource Library","LinkedIn Challenge","Outdoor Media Summit"],"posts_cited":10,"latest_post":"2026-09-24","similar":[{"id":"shahzad-khan","url":"https://b2binfluencer.marketing/creators/shahzad-khan/"},{"id":"den-e-tamia","url":"https://b2binfluencer.marketing/creators/den-e-tamia/"},{"id":"kaleigh-moore","url":"https://b2binfluencer.marketing/creators/kaleigh-moore/"}],"engagement":null},{"id":"andrew-stickland","name":"Andrew Stickland","url":"https://b2binfluencer.marketing/creators/andrew-stickland/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-stickland.md","descriptor":"Andrew Stickland advises growing businesses on improving operations, customer success and repeat business. Stickland's work includes fractional executive support and business mentoring.","linkedin_followers":2595,"linkedin_url":"https://www.linkedin.com/in/astickland","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-stickland.webp","topics":["customer-success","customer-retention","operational-excellence"],"audiences":[],"verdict":"Andrew Stickland is most useful for consulting-led content on operations, customer success and repeat business for growing B2B firms.","best_for":"A UK B2B services or SaaS brand selling to SME founders wants operational bottleneck and repeat business content.","not_for":"A retail or consumer brand seeking sponsored content measured on impressions and reach.","takeaways":["Growth stalls when operations lag; People, Process and Product affect reliable delivery.","Repeat business is a cheaper growth lever; a £5m example shows its revenue impact.","Purpose added to make a 4Ps framework; fractional executives address founder overload."],"check_first":"Confirm audience demographics, recent results, and whether client names or case studies exist.","main_ideas":["Growth stalls when operations are left behind","Fractional executives as the answer to founder overload","Repeat business is the cheaper growth lever","Purpose added to the framework: the 4Ps","Training as protection when costs rise"],"partnership_formats":[],"partnership_url":null,"brands":["Copper Bridge","The Cornwall Hotel and Spa"],"posts_cited":11,"latest_post":"2026-08-23","similar":[],"engagement":null},{"id":"grady-sokaras","name":"Grady Sokaras","url":"https://b2binfluencer.marketing/creators/grady-sokaras/","markdown_url":"https://b2binfluencer.marketing/creators/grady-sokaras.md","descriptor":"Grady Sokaras is a sales and go-to-market leader whose work includes building technical sales teams and tackling pricing, packaging, and usage-based monetization. Their posts describe leadership roles at Metronome and Zapier, including leading customer success at Zapier before moving into sales leadership.","linkedin_followers":2658,"linkedin_url":"https://www.linkedin.com/in/grady-sokaras-is-swell","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","sales","revenue-operations","customer-success","go-to-market-strategy","sales-leadership"],"audiences":["b2b-saas-leaders"],"verdict":"Grady Sokaras is most useful for practitioner-led content on usage-based pricing, technical sales, and cross-functional go-to-market.","best_for":"A usage-based pricing or billing platform selling to finance, revenue operations, product, and engineering leaders.","not_for":"Paid-reach sponsorship for consumer, DTC, or dev-tool brands, or AI automation competing with Zapier, does not fit.","takeaways":["Being technical in go-to-market means understanding systems and translating between stakeholders, not coding.","Pricing and packaging work touches billing, revenue recognition, forecasting, and sales quotas across teams.","They spent about 18 months at Branch on pricing and packaging across many functions."],"check_first":"Confirm partnership terms, official inquiry route, and documented audience roles and seniority before contacting.","main_ideas":["Being “technical” in go-to-market is about systems and translation, not code","Pricing and packaging is the most cross-functional, most frustrating work a business can do","Go-to-market is the home discipline, and strategy people should own sales","AI orchestration should be the organizing principle of a role, not a feature","Sales and customer-success teams are stronger when they are not built from sales people alone"],"partnership_formats":[],"partnership_url":null,"brands":["Zapier","Metronome","Branch"],"posts_cited":13,"latest_post":"2026-09-30","similar":[{"id":"sylvia-ekabua","url":"https://b2binfluencer.marketing/creators/sylvia-ekabua/"},{"id":"jared-w","url":"https://b2binfluencer.marketing/creators/jared-w/"},{"id":"noah-stambovsky","url":"https://b2binfluencer.marketing/creators/noah-stambovsky/"}],"engagement":null},{"id":"prosper-taruvinga","name":"Prosper Taruvinga","url":"https://b2binfluencer.marketing/creators/prosper-taruvinga/","markdown_url":"https://b2binfluencer.marketing/creators/prosper-taruvinga.md","descriptor":"Prosper Taruvinga shares property-investment education and discusses property acquisition, rental income, capital growth, and the risks of buying and holding investment property.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ptaruvinga","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/prosper-taruvinga.webp","topics":[],"audiences":[],"verdict":"Prosper Taruvinga is most useful for property investment education on holding costs, yield, leverage and due diligence.","best_for":"A property investment advisory firm wanting education content for prospective buyers.","not_for":"A lender seeking short-form video on fast refinancing or hard pre-approval calls to action.","takeaways":["Holding power matters as much as growth potential for investment property.","Growth does heavy lifting, rent supports holding costs, leverage widens asset base.","Due diligence can limit costly lessons; ask who benefits if I say yes."],"check_first":"Confirm recent audience and engagement data, including followers' occupations and seniority.","main_ideas":["Holding power matters as much as growth potential","Growth, rent and leverage have different jobs","Due diligence can limit costly lessons"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"laura-l-kreuger","url":"https://b2binfluencer.marketing/creators/laura-l-kreuger/"},{"id":"henry-cedeno","url":"https://b2binfluencer.marketing/creators/henry-cedeno/"},{"id":"annie-jun","url":"https://b2binfluencer.marketing/creators/annie-jun/"}],"engagement":null},{"id":"cole-medin","name":"Cole Medin","url":"https://b2binfluencer.marketing/creators/cole-medin/","markdown_url":"https://b2binfluencer.marketing/creators/cole-medin.md","descriptor":"Cole Medin builds and explains AI coding workflows, including an open-source software factory that turns planned software tasks into tested code with human review at key stages.","linkedin_followers":12169,"linkedin_url":"https://www.linkedin.com/in/cole-medin-727752184","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cole-medin.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for technical campaigns about autonomous AI coding workflows, software factories, and model routing.","best_for":"Developer-tools campaign for autonomous coding agents or orchestration, aimed at practitioners and technical leads.","not_for":"Mainstream productivity or no-code brands seeking broad non-technical awareness and out-of-the-box AI promotion.","takeaways":["A fully autonomous dark factory fails; wins come from keeping a human in the loop.","Hide the tests: agents engineer their way to pass whatever they can see.","Route the cheap model to implementation; you do not need the best model for every step."],"check_first":"Confirm audience demographics, recent results, and partnership terms; no rates or inquiry route are listed.","main_ideas":["The fully autonomous “dark factory” fails; the wins come from where you keep a human","Hide the tests: agents engineer their way to pass whatever they can see","Route the cheap model to implementation — you do not need the best model for every step","Long-horizon task adherence, not raw capability, limits agentic coding","The context-switching tax is the real reason to build autonomy"],"partnership_formats":[],"partnership_url":null,"brands":["AI Software Factory","Archon","Claude Code","Codex","GPT-6 Astra","YouTube"],"posts_cited":14,"latest_post":"2026-10-22","similar":[],"engagement":null},{"id":"bianca-b-king","name":"Bianca B. King","url":"https://b2binfluencer.marketing/creators/bianca-b-king/","markdown_url":"https://b2binfluencer.marketing/creators/bianca-b-king.md","descriptor":"Bianca B. King is an entrepreneur, speaker, and writer who helps women rethink ambition and build success around their own priorities. Her work includes Joyful Ambition, a framework for pursuing success with intention and joy.","linkedin_followers":8252,"linkedin_url":"https://www.linkedin.com/in/biancahenryking","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bianca-b-king.webp","topics":[],"audiences":[],"verdict":"Most useful for women-focused professional development keynotes or workshops on joyful ambition and sustainable success.","best_for":"A women-focused professional development company seeking a keynote or workshop on joyful ambition.","not_for":"A B2B software paid social series needing product promotion, click-through guarantees, and verified audience demographics.","takeaways":["Ambition can pull toward a wanted future or push into exhaustion.","Receiving an opportunity can be as hard as creating one.","Test both readiness and fit before saying yes."],"check_first":"Ask for the full framework, audience analytics, and any commercial terms.","main_ideas":["Let ambition pull toward a chosen life, not push toward endless achievement","Receiving an opportunity can be as hard as creating one","Test both readiness and fit before saying yes","Sustaining success matters more than ambition alone"],"partnership_formats":[],"partnership_url":null,"brands":["Forbes","Forbes Business Council","Fast Company","Entrepreneur Media","SUCCESS Magazine"],"posts_cited":9,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"michael-silverman","name":"Michael Silverman","url":"https://b2binfluencer.marketing/creators/michael-silverman/","markdown_url":"https://b2binfluencer.marketing/creators/michael-silverman.md","descriptor":"Michael Silverman shares practical advice about franchise ownership and helps people evaluate franchise opportunities through Franchise Sidekick.","linkedin_followers":2403,"linkedin_url":"https://www.linkedin.com/in/michael-silverman-27600175","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-silverman.webp","topics":[],"audiences":[],"verdict":"Useful for franchise brands that need candidate-facing content about fit, full-time ownership, and advisor traction.","best_for":"Franchise development teams selling systems where owners work full time in understood categories.","not_for":"Consumer or mass-market brands seeking broad awareness through lifestyle content and follower scale.","takeaways":["Use the vitamin versus aspirin test to pick a business solving recognized pain.","A franchisor turned down $109,800 because buyer would not run business full time.","Franchisors should share early wins, define candidate fit, and state hard parts."],"check_first":"Confirm sponsorship terms, inquiry route, and recent engagement and reach data.","main_ideas":["Walk away from a deal that isn't right, even when the money is real","Pick a business that solves a pain people already feel","Earn advisors' referrals with early proof, narrow fit, and hard truths","Screen people on evidence, not polish","Share what you know instead of waiting until you know everything"],"partnership_formats":[],"partnership_url":null,"brands":["Franchise Sidekick","Unnamed vitamin franchise (personal ownership)"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"john-henning","url":"https://b2binfluencer.marketing/creators/john-henning/"},{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"},{"id":"john-w-francis","url":"https://b2binfluencer.marketing/creators/john-w-francis/"}],"engagement":null},{"id":"ian-tomney-bell","name":"Ian Tomney-Bell","url":"https://b2binfluencer.marketing/creators/ian-tomney-bell/","markdown_url":"https://b2binfluencer.marketing/creators/ian-tomney-bell.md","descriptor":"Ian Tomney-Bell is a diversity, equity and inclusion (DEI) and talent-acquisition leader. In posts about work at giffgaff, Tomney-Bell describes building employee affinity groups, developing inclusive hiring practices and representing workplace inclusion at industry events.","linkedin_followers":1711,"linkedin_url":"https://www.linkedin.com/in/iantomney-bell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ian-tomney-bell.webp","topics":["recruiting","talent-acquisition"],"audiences":[],"verdict":"Ian Tomney-Bell is most useful for DEI thought leadership on inclusive hiring, employee voice and workplace practice.","best_for":"A diversity-focused consultancy seeking a thought-leadership collaboration on inclusive hiring and DEI strategy.","not_for":"A consumer brand seeking a paid product post with broad reach targets and performance reporting.","takeaways":["Inclusive hiring starts with manageable changes, listening to affected communities and acting on what they say.","Allyship is collective action across companies, not a personal stance.","Employee affinity groups can strengthen employee voice, alongside industry partnerships and public events."],"check_first":"Confirm audience demographics, engagement and commercial terms before contacting them.","main_ideas":["Inclusive hiring starts with small steps and improves by listening","Allyship is collective action across companies, not a personal stance","Put inclusion inside policy, employee voice and hiring","Representation should read as genuine, not performative","A track record built in one role, with the next step openly explored"],"partnership_formats":[],"partnership_url":null,"brands":["giffgaff","Virgin Media O2","Inclusive Companies","ImpactMatch"],"posts_cited":13,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"muhammad-usman","name":"Muhammad Usman","url":"https://b2binfluencer.marketing/creators/muhammad-usman/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-usman.md","descriptor":"Muhammad Usman works on TikTok Shop growth for ecommerce and consumer brands, with a focus on creator-led campaigns, checkout conversion, and profitability.","linkedin_followers":1680,"linkedin_url":"https://www.linkedin.com/in/muhammad-usmanofficial","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-usman.webp","topics":["artificial-intelligence","supply-chain","paid-ads","tiktok-shop","social-commerce"],"audiences":[],"verdict":"Muhammad Usman is most useful for TikTok Shop creator programs and checkout conversion for ecommerce brands.","best_for":"A UK or US DTC beverage or CPG brand testing TikTok Shop with budget and data.","not_for":"A consumer awareness campaign needing large verified following and broad reach.","takeaways":["Build a three-tier creator supply chain with micro, mid-tier, and macro creator roles.","Optimize checkout completion, not reach or clicks, and test local payment preferences.","A $50,000 UK beverage campaign reportedly reached 6x ROI, citing checkout completion and creator supply."],"check_first":"Ask for campaign-level evidence behind reported results and audience analytics before contacting.","main_ideas":["Build a tiered creator supply chain, not a brand content channel","Optimize checkout completion, not reach or clicks","Treat beverages as a time-limited, narrative-led TikTok Shop opportunity","Carry Amazon and Shopify proof into TikTok instead of starting over","Diagnose profitability before increasing TikTok Shop spend"],"partnership_formats":["Free TikTok Shop strategy or account review","TikTok Shop campaign build and management","Checkout and conversion audit"],"partnership_url":null,"brands":["TikTok Shop","OpenAI"],"posts_cited":15,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"lisa-harvey-roach","name":"Lisa Harvey Roach","url":"https://b2binfluencer.marketing/creators/lisa-harvey-roach/","markdown_url":"https://b2binfluencer.marketing/creators/lisa-harvey-roach.md","descriptor":"Lisa Harvey Roach is a leadership strategist who works with manufacturers to develop stronger teams. Her posts focus on coaching frontline supervisors, empowering teams, and attracting and developing the next generation of manufacturing talent.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lisaharveyroach","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lisa-harvey-roach.webp","topics":["leadership","workforce-development"],"audiences":["manufacturing-leaders"],"verdict":"They are useful for providing actionable strategies on coaching, empowering teams, and developing manufacturing talent.","best_for":"Manufacturing companies looking to strengthen frontline supervisors and managers.","not_for":"B2C companies outside industrial sectors or workplace leadership.","takeaways":["They focus on coaching frontline supervisors and developing manufacturing talent.","They use recognizable stories to make leadership ideas accessible.","They advise building trust with young people through plant visits."],"check_first":"Ask for a current partnership history, as none is documented in the provided materials.","main_ideas":["Shift from Micromanagement to Coaching","Cultivating Empowered, Autonomous Teams","Building Trust to Attract Next-Gen Talent","Navigating Professional Uncertainty Through Courage","Collaborative Workforce Transformation"],"partnership_formats":[],"partnership_url":null,"brands":["The Shift Leader’s Survival Guide: 7 Critical Skills Every Supervisor Must Master (But Few Are Taught)"],"posts_cited":15,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"sercan-esen","name":"Sercan Esen","url":"https://b2binfluencer.marketing/creators/sercan-esen/","markdown_url":"https://b2binfluencer.marketing/creators/sercan-esen.md","descriptor":"Sercan Esen builds AI tools for workplace safety at Intenseye and works with manufacturing customers to understand safety challenges on the factory floor.","linkedin_followers":20649,"linkedin_url":"https://www.linkedin.com/in/sercan-esen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sercan-esen.webp","topics":["artificial-intelligence","industrial-ai","manufacturing"],"audiences":["manufacturing-leaders","operations-leaders"],"verdict":"Sercan Esen is most useful for workplace safety AI field research and customer facing talks with manufacturing customers.","best_for":"Fits workplace safety technology campaigns needing manufacturing customer field research or a customer facing webinar speaker.","not_for":"Does not fit legacy EHS compliance and audit platform campaigns seeking public endorsement for a compliance suite.","takeaways":["They argue safety is work design, not compliance monitoring, and light curtains cannot stop walking around.","They say EHS, operations, and IT must align, and tools should support decisions on the floor.","They report more than 35 internal AI agents shipped and 621 customer onsites since 2025."],"check_first":"Confirm partnership format, rates, and whether audience includes EHS or plant leaders.","main_ideas":["Trust, not demos, is the test of a safety vendor","Redesign the hazardous step rather than asking workers to try harder","Plant visits are the research method, and the findings are specific","Builders over slide decks, measured in shipped internal agents","Safety data is operational data, so safety needs new roles and a strategy seat"],"partnership_formats":[],"partnership_url":null,"brands":["Intenseye","World Economic Forum"],"posts_cited":13,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"jeff-willinger","name":"Jeff Willinger","url":"https://b2binfluencer.marketing/creators/jeff-willinger/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-willinger.md","descriptor":"Jeff Willinger works with organizations on Microsoft technology at Heartland Business Systems (HBS), focusing on Microsoft 365, Copilot and AI, security, Power Platform, and other Microsoft business tools. Their work includes helping businesses plan AI governance and adoption.","linkedin_followers":25146,"linkedin_url":"https://www.linkedin.com/in/jeffwillinger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-willinger.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","digital-transformation"],"audiences":[],"verdict":"They are most useful for practical Microsoft Copilot adoption, governance, security, and AI Center of Excellence guidance.","best_for":"Fits Microsoft solutions integrators running enterprise Copilot governance and adoption campaigns.","not_for":"Does not fit intranet, employee experience, HR, or internal communications culture campaigns.","takeaways":["A 90-day Copilot Center of Excellence addressed inconsistent use and unclear ownership.","Reported outcomes: proposal time down 28%, executive prep down 35%, 14 workflows automated.","AI governance combines data governance, identity and access, risk and compliance, accountability."],"check_first":"Ask for LinkedIn follower analytics and recent engagement on Copilot governance posts.","main_ideas":["AI governance is four jobs, not one","Copilot licenses are not the transformation; a Center of Excellence is","Security should start with business goals, and a risk assessment is only worth the decisions it triggers","Data loss prevention has a new job covering AI prompts and AI output","The effort is concentrated in the Microsoft partner channel and co-sell motion"],"partnership_formats":["AI Center of Excellence Implementation","Microsoft 365 Ecosystem Transformation","Enterprise Cybersecurity & AI Governance"],"partnership_url":null,"brands":["Heartland Business Systems","Microsoft"],"posts_cited":10,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"laura-l-kreuger","name":"Laura L Kreuger","url":"https://b2binfluencer.marketing/creators/laura-l-kreuger/","markdown_url":"https://b2binfluencer.marketing/creators/laura-l-kreuger.md","descriptor":"Laura L. Kreuger is a commercial real estate professional focused on how property operations inform asset performance and ownership decisions. Her writing covers operational risk, acquisition diligence, property-management data, and ways to create more entry points into real estate ownership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/laura-l-kreuger-mba","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/laura-l-kreuger.webp","topics":["commercial-real-estate"],"audiences":[],"verdict":"Laura L Kreuger is most useful for linking property operations to commercial real estate investment decisions.","best_for":"Investment firms seeking younger or diverse audiences interested in accessible commercial real estate ownership.","not_for":"High-end luxury residential developers selling premium single-family properties or affluent buyer acquisition criteria.","takeaways":["Maintenance patterns and resident feedback can inform acquisition decisions.","Documented leases, procedures, and vendor relationships help buyers assess an asset before sale.","Smaller co-investments can give new owners practical experience and a route into ownership."],"check_first":"Confirm sponsorship formats, partnership requirements, official inquiry route, and openness to advisory engagement.","main_ideas":["Expanding Access to Commercial Real Estate Ownership","Operational Metrics as Essential Investment Intelligence","Prioritizing Operational Resilience Over Financial Forecast","The Value of Early Strategic Ownership"],"partnership_formats":[],"partnership_url":null,"brands":["Asset Locale","Asset Locale"],"posts_cited":11,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"holden-glass","name":"Holden Glass","url":"https://b2binfluencer.marketing/creators/holden-glass/","markdown_url":"https://b2binfluencer.marketing/creators/holden-glass.md","descriptor":"Holden Glass writes direct-response advertising and conversion copy, including user-generated-content scripts, landing pages, and lead-capture messaging. Their posts discuss work for DTC brands, software and cybersecurity companies, and information-product businesses.","linkedin_followers":599,"linkedin_url":"https://www.linkedin.com/in/holden-glass-401b5b213","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/holden-glass.webp","topics":["ecommerce","agency-operations"],"audiences":[],"verdict":"Holden Glass is most useful for direct-response and conversion copy, landing pages, lead capture, and funnel messaging.","best_for":"A B2B SaaS or information-product company wanting conversion copy and lead-capture help.","not_for":"Paid media planning, buying, or accountability for return on ad spend.","takeaways":["Copy should make the wrong buyer disqualify themselves.","Use plain words and ask 'so what?' after every line.","Gate downloads, then send non-salesy emails before sales content."],"check_first":"Confirm recent results for similar landing pages, lead capture, or UGC scripts.","main_ideas":["Copy should make the wrong buyer disqualify themselves","Plain words and a “so what?” test on every line","When selling to men, frame the product as utility, not as a remedy for a weakness","Concentrate on a few high-ticket clients and automate the rest","Do not default to the most expensive product to protect average order value"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"brenda-soucy","name":"Brenda Soucy","url":"https://b2binfluencer.marketing/creators/brenda-soucy/","markdown_url":"https://b2binfluencer.marketing/creators/brenda-soucy.md","descriptor":"Brenda Soucy is a Canadian international logistics and trade consultant who helps small businesses manage importing, exporting, customs coordination, and supply-chain processes. Soucy describes offering fractional support to connect the moving parts and build procedures businesses can keep using.","linkedin_followers":1468,"linkedin_url":"https://www.linkedin.com/in/brenda-soucy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brenda-soucy.webp","topics":["supply-chain"],"audiences":[],"verdict":"Brenda Soucy is most useful for fractional help structuring customs, importing, exporting, and logistics processes for small businesses.","best_for":"Canadian small or mid-sized importers and exporters needing fractional trade and logistics process support.","not_for":"Paid creator sponsorships or campaigns with guaranteed reach and measurable engagement.","takeaways":["A broker handles customs entry; the importer still manages Incoterms, suppliers, freight, documents, and landed costs.","Growing businesses need repeatable logistics processes, not just more owner effort.","Importer checks for a Canadian canned-vegetable surtax include classification, origin, and supporting documents."],"check_first":"Confirm sector-specific experience, current trade guidance, and whether they accept sponsorships.","main_ideas":["A customs broker does not manage the whole shipment","Growing businesses need repeatable logistics processes, not just more owner effort","Trade changes are easier to act on when translated into checks","Trade questions belong in broader small-business growth conversations"],"partnership_formats":[],"partnership_url":null,"brands":["The Business Centre"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"pascal-zaugg","name":"Pascal Zaugg","url":"https://b2binfluencer.marketing/creators/pascal-zaugg/","markdown_url":"https://b2binfluencer.marketing/creators/pascal-zaugg.md","descriptor":"Pascal Zaugg shares cybersecurity guidance for Swiss small and midsize businesses, covering risks such as social engineering, ransomware, supply-chain attacks and unsafe use of AI tools. The posts also describe cybersecurity consulting and offer an initial assessment.","linkedin_followers":1684,"linkedin_url":"https://www.linkedin.com/in/pascal-zaugg-1a55571ba","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pascal-zaugg.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","social-engineering","ransomware"],"audiences":[],"verdict":"Pascal Zaugg is most useful for German-language Swiss SME cybersecurity awareness content on social engineering, supply chain, ransomware, and shadow AI.","best_for":"A Swiss SME cybersecurity provider wanting an educational, German-language awareness campaign, not a product-led pitch.","not_for":"A global enterprise security platform targeting CISOs or SOC leaders outside Switzerland.","takeaways":["MFA and updates protect systems, not people, leaving a CEO fraud gap.","Banning AI does not solve shadow AI; approved tools and data rules do.","Ransomware is an industrialised business; the bigger gap is internal responsibility."],"check_first":"Confirm audience breakdown, recent post results, and partnership scope before contacting them.","main_ideas":["Technical controls protect systems; trained people and clear approval rules stop CEO fraud","Shadow AI is not solved by banning AI; it is solved by making the approved route good enough","'We are too small for cyberattacks' is the objection Pascal Zaugg challenges","Security does not stop at the company's own front door","Ransomware is an industrialised business, and the bigger gap is who is responsible inside the company"],"partnership_formats":[],"partnership_url":null,"brands":["Swisscom","Federal Office for Cybersecurity (BACS)","SRF","digitalswitzerland","Verizon","Unnamed cybersecurity advisory business"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"nativ-yanko","name":"Nativ Yanko","url":"https://b2binfluencer.marketing/creators/nativ-yanko/","markdown_url":"https://b2binfluencer.marketing/creators/nativ-yanko.md","descriptor":"Nativ Yanko works on performance marketing and creative for direct-to-consumer brands, with a focus on health and wellness. Their posts discuss advertising to new customers, mini video sales letters, and AI tools for creative teams.","linkedin_followers":10085,"linkedin_url":"https://www.linkedin.com/in/nativyanko","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nativ-yanko.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility"],"audiences":[],"verdict":"Nativ Yanko is most useful for cold-audience ad strategy and creative operations for DTC health and wellness brands.","best_for":"A DTC health and wellness brand with cold-traffic creative needs and AI search visibility goals.","not_for":"B2B SaaS company wanting a paid sponsored LinkedIn post promoting a product demo.","takeaways":["They say most agency creative underperforms because it targets warm audiences.","They propose mini video sales letters: problem, failed alternatives, solution mechanism.","They use Claude skills to carry brand context into creative tasks."],"check_first":"Confirm agency or consulting work, not a paid sponsorship, and ask for recent comparable results.","main_ideas":["Most agency creative underperforms because it targets warm audiences","Start with the argument, not the ad format","Use mini video sales letters to educate cold traffic in a fixed order","Turn routine creative work into reusable AI skills","Treat creator mentions as an AI search visibility channel"],"partnership_formats":[],"partnership_url":null,"brands":["NSY","UpPromote","Claude (Anthropic)"],"posts_cited":11,"latest_post":"2026-09-07","similar":[],"engagement":null},{"id":"charles-m","name":"Charles M.","url":"https://b2binfluencer.marketing/creators/charles-m/","markdown_url":"https://b2binfluencer.marketing/creators/charles-m.md","descriptor":"Charles Migabo is a product management professional whose work spans digital products in security, fintech and telecommunications. Their posts focus on building security, identity and compliance into product strategy, alongside agile product management.","linkedin_followers":4748,"linkedin_url":"https://www.linkedin.com/in/charlesmigabo","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","product-management","ai-security"],"audiences":[],"verdict":"Expert commentary on security, identity and compliance as product strategy for product leaders.","best_for":"Cybersecurity B2B SaaS brands seeking a product-management voice on security-embedded product strategy.","not_for":"Consumer password manager or smart-home privacy brand, or developer-tooling campaign needing hands-on tutorials.","takeaways":["Passwords, API tokens, certificates and service accounts are invisible product features.","Jaguar Land Rover cyberattack shows credential theft leading to factory shutdowns and supplier job losses.","EU Cyber Resilience Act's 11 December 2027 date becomes a roadmap deadline."],"check_first":"Ask for evidence of security-engineering implementation, audited delivery results, sponsorship formats and audience analytics.","main_ideas":["Identity, access and secrets are invisible product features","Trust and resilience make security a roadmap timing decision","Innovation and governance are a design trade-off, not a choice","Bilingual publishing is part of the method","From certification milestones to applied security arguments"],"partnership_formats":[],"partnership_url":null,"brands":["Gartner","IBM","OWASP","Jaguar Land Rover","arXiv"],"posts_cited":10,"latest_post":"2026-05-20","similar":[{"id":"pierre-fournier","url":"https://b2binfluencer.marketing/creators/pierre-fournier/"},{"id":"gaetan-gesret","url":"https://b2binfluencer.marketing/creators/gaetan-gesret/"}],"engagement":null},{"id":"cory-lindholm","name":"Cory Lindholm","url":"https://b2binfluencer.marketing/creators/cory-lindholm/","markdown_url":"https://b2binfluencer.marketing/creators/cory-lindholm.md","descriptor":"Cory Lindholm writes about paid search and Google Ads, especially AI-driven bidding and advertising for complex e-commerce catalogs. Their posts focus on measuring performance against business margins and keeping human oversight over automated campaigns.","linkedin_followers":5432,"linkedin_url":"https://www.linkedin.com/in/corylindholm","youtube_url":"https://www.youtube.com/channel/UC3-hERfSMvVVYqIw5OE9kDA","photo_url":"https://b2binfluencer.marketing/assets/avatars/cory-lindholm.webp","topics":["artificial-intelligence","paid-ads","marketing-measurement"],"audiences":["ecommerce-marketers"],"verdict":"Most useful for paid search and Google Ads analysis on AI bidding, margins, and e-commerce catalog oversight.","best_for":"B2B e-commerce software brands planning a co-marketing webinar on AI-era PPC strategy.","not_for":"Direct-to-consumer lifestyle brands seeking short-form video and lifestyle-led content on TikTok and Instagram with reach expectations.","takeaways":["Smart Bidding Exploration flexible ROAS may find orders but can spend on low-margin products.","Feed errors and unchecked automated decisions can waste spend across a complex catalog.","AI search visibility connects to product-feed and schema quality, though paid ad effects vary."],"check_first":"Confirm availability, rates, deliverables, approval, exclusivity, disclosure, and audience breakdown before booking.","main_ideas":["AI in Google's ad stack makes human strategy more valuable, not obsolete","Judge automated bidding against your own margin math, not the platform's ROAS","Feed and schema quality is now part of paid search, because AI answers draw on it","Automated spend needs a named owner: AI decides at SKU speed, while the P&L reacts at human speed","Holiday results are decided weeks before the traffic arrives, and no template fits every catalog"],"partnership_formats":[],"partnership_url":null,"brands":["Google"],"posts_cited":11,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"sue-ly","name":"Sue Ly","url":"https://b2binfluencer.marketing/creators/sue-ly/","markdown_url":"https://b2binfluencer.marketing/creators/sue-ly.md","descriptor":"Sue Ly is an instructional designer who creates eLearning and performance-focused training. Sue describes moving from high school art teaching into a Senior Curriculum Instructional Design Specialist role at VSP Vision.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/suemouily","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sue-ly.webp","topics":["learning-and-development"],"audiences":[],"verdict":"Sue Ly is most useful for eLearning and performance-focused training design in corporate learning contexts.","best_for":"Corporate e-learning projects that turn complex internal processes into engaging, learner-centered training modules.","not_for":"General consumer goods or lifestyle campaigns outside education, instructional design, and digital learning.","takeaways":["Sue compares a farmers-market charcuterie board to eLearning: details should help learners apply what they learn.","They review a Vyond course and share portfolios and software resources for people entering instructional design.","They moved from high school art teaching to Senior Curriculum Instructional Design Specialist at VSP Vision."],"check_first":"Confirm formal commercial partnership, sponsored content, or official collaboration routes.","main_ideas":["Design rooted in holistic experience and intentionality","Advocacy for technical breadth and modern digital tools","Curating and upholding high standards in ID portfolios","Strategic application within large-scale corporate environments"],"partnership_formats":[],"partnership_url":null,"brands":["VSP Vision"],"posts_cited":11,"latest_post":"2026-07-07","similar":[{"id":"galena-white","url":"https://b2binfluencer.marketing/creators/galena-white/"},{"id":"robbie-christian","url":"https://b2binfluencer.marketing/creators/robbie-christian/"},{"id":"staci-lapis","url":"https://b2binfluencer.marketing/creators/staci-lapis/"}],"engagement":null},{"id":"trenton-drury","name":"Trenton Drury","url":"https://b2binfluencer.marketing/creators/trenton-drury/","markdown_url":"https://b2binfluencer.marketing/creators/trenton-drury.md","descriptor":"Trenton Drury works at Algolia and writes about ecommerce search and product discovery. Drury's LinkedIn posts explain how AI, useful product information, and thoughtful interface design can help shoppers find products and businesses improve their digital shopping experiences.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/trenton-drury-11a17b15b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/trenton-drury.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","product-discovery","ai-search","retail-technology"],"audiences":[],"verdict":"Most useful for thought leadership on AI-driven product discovery for commerce teams.","best_for":"A vendor selling AI-driven product discovery to commerce teams wanting explainers and shorter pieces.","not_for":"Not for independent vendor comparisons, original benchmarks, hands-on testing, or critical assessments of AI search failures.","takeaways":["Better search data, not a better model, makes for better AI answers.","AI features fail at the interface, not just the model.","People search by culture and mood, not product terms."],"check_first":"Confirm whether sponsorship is accepted and how much independent product commentary would be included.","main_ideas":["Better search data, not a better model, makes for better AI answers","AI features fail at the interface, not just the model","People search by culture and mood, not product terms","Peak shopping is becoming an AI race—and the season is getting longer","Search quality is argued through business outcomes, not features"],"partnership_formats":[],"partnership_url":null,"brands":["Algolia"],"posts_cited":17,"latest_post":"2026-10-07","similar":[{"id":"jason-zollan","url":"https://b2binfluencer.marketing/creators/jason-zollan/"},{"id":"sylvain-bailly","url":"https://b2binfluencer.marketing/creators/sylvain-bailly/"},{"id":"amelia-van-camp","url":"https://b2binfluencer.marketing/creators/amelia-van-camp/"}],"engagement":null},{"id":"jim-carter-iii","name":"Jim Carter III","url":"https://b2binfluencer.marketing/creators/jim-carter-iii/","markdown_url":"https://b2binfluencer.marketing/creators/jim-carter-iii.md","descriptor":"Jim Carter III writes about practical ways businesses can use AI, including marketing, email, and customer decision-making.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jimcarterthethird","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jim-carter-iii.webp","topics":["artificial-intelligence","email-marketing","ai-agents","ai-adoption","ai-marketing"],"audiences":["business-leaders"],"verdict":"Jim Carter III is most useful for practical AI adoption advice in marketing, email, and customer experience.","best_for":"B2B SaaS campaign about AI-assisted email marketing and user control.","not_for":"Medical-device campaigns seeking clinical validation or diagnostic AI endorsement.","takeaways":["AI should give people more capacity, not simply more features.","Use AI for subject-line options, then audience expert refines and A/B tests two.","ChatGPT labeled ads raise questions about paid recommendations helping or harming trust."],"check_first":"Ask whether sponsorship formats and an inquiry route are available.","main_ideas":["AI as a Capacity Builder, Not Just an Automation Tool","Strategy for AI-Mediated Digital Experiences","Optimizing Communication for AI Filters","Solving Intractable Problems Through Personal Initiative","Trust and Control in AI Adoption"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-02","similar":[{"id":"tahir-iqbal","url":"https://b2binfluencer.marketing/creators/tahir-iqbal/"},{"id":"isaac-hyman","url":"https://b2binfluencer.marketing/creators/isaac-hyman/"},{"id":"nauman-khalid","url":"https://b2binfluencer.marketing/creators/nauman-khalid/"}],"engagement":null},{"id":"ladie-pabillar","name":"Ladie Pabillar","url":"https://b2binfluencer.marketing/creators/ladie-pabillar/","markdown_url":"https://b2binfluencer.marketing/creators/ladie-pabillar.md","descriptor":"Ladie Pabillar shares practical advice on ecommerce paid advertising, including how to assess ad performance, decide what to scale, and develop creative angles from competitor research.","linkedin_followers":7478,"linkedin_url":"https://www.linkedin.com/in/ladieshielapabillar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ladie-pabillar.webp","topics":["paid-ads","paid-social-advertising"],"audiences":[],"verdict":"Useful for step-by-step paid social diagnosis, scaling checks, and competitor ad angle research.","best_for":"Fits DTC ecommerce brands spending six figures monthly on Meta and TikTok with media buying and creative teams.","not_for":"Does not fit consumer brands seeking short-form video content, unboxing, routine, or testimonial for broad shopper reach.","takeaways":["Check click rate first, then conversion rate, CPM, frequency, and view-through conversions before scaling.","Group competitor ads by angle, not format, then test three to five concepts.","Track new reach weekly; below 20% signals need to test new angles."],"check_first":"Confirm commercial terms, deliverables, pricing, usage rights, and audience breakdown before contacting.","main_ideas":["Diagnose what changed in the account before scaling or cutting","Steal the thinking from competitors, never the ad","Aim at people who do not yet know they have a problem","Go deep with fewer creators instead of sampling thousands","Turn the advice into a routine that runs every week"],"partnership_formats":[],"partnership_url":null,"brands":["AdSpy","Claude","Lachezar Voynov","Marin Istvanic"],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"hussein-sadek","name":"Hussein Sadek","url":"https://b2binfluencer.marketing/creators/hussein-sadek/","markdown_url":"https://b2binfluencer.marketing/creators/hussein-sadek.md","descriptor":"Hussein Sadek shares practical guidance on supply chain and factory design, alongside advice on resumes, job searches and interviews. Sadek has also described leading industrial engineering work in automation and factory design for Tesla Energy’s cell manufacturing team.","linkedin_followers":10885,"linkedin_url":"https://www.linkedin.com/in/husseinsadek","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hussein-sadek.webp","topics":["supply-chain","career-transitions"],"audiences":["job-seekers","supply-chain-professionals"],"verdict":"Hussein Sadek is most useful for practical resume, interview and job search advice for supply chain and manufacturing job seekers.","best_for":"A career coaching guide, worksheet or workshop for supply chain professionals seeking job search help.","not_for":"A done-for-you resume rewrite or buyer-facing software campaign for supply chain directors.","takeaways":["Quantify work without revenue or cost figures, like volunteer registrations or event budget savings.","Research the interviewer's professional interests and use that context thoughtfully before speaking.","Learn how to write a resume instead of buying a finished one."],"check_first":"Confirm recent analytics, follower demographics, and sponsorship terms or enquiry route before contacting them.","main_ideas":["You can quantify your work even without revenue or cost figures","Research the other side before you write or speak","Learn how to write a resume instead of buying a finished one","Career advice is the public face; factory design is the day job"],"partnership_formats":[],"partnership_url":null,"brands":["Tesla"],"posts_cited":15,"latest_post":"2026-09-25","similar":[{"id":"nicki-bahar","url":"https://b2binfluencer.marketing/creators/nicki-bahar/"},{"id":"daryn-edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/"},{"id":"bethany-fagan","url":"https://b2binfluencer.marketing/creators/bethany-fagan/"}],"engagement":null},{"id":"fritz-abelard","name":"Fritz Abelard","url":"https://b2binfluencer.marketing/creators/fritz-abelard/","markdown_url":"https://b2binfluencer.marketing/creators/fritz-abelard.md","descriptor":"Fritz Abelard is a Technical Success Manager at Snyk who works with enterprise customers on developer security. Their posts focus on applying DevSecOps to AI-assisted software development and emerging security risks.","linkedin_followers":1499,"linkedin_url":"https://www.linkedin.com/in/fritzabelard","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","ai-security"],"audiences":["customer-success-leaders"],"verdict":"Fritz Abelard is most useful for practitioner explainers on DevSecOps and security risks in AI-assisted software development.","best_for":"A security education or training brand selling to engineering leaders, with a practitioner explainer and checklist.","not_for":"A challenger developer-security vendor wanting independent, scored comparisons and criticism of incumbent tooling.","takeaways":["Security belongs where code is written, not added after release.","Treat AI output as a draft and keep a human in the loop.","Agentic AI needs its own threat vocabulary and checks, including prompt injection and MCP exploits."],"check_first":"Confirm scope, deliverables, approval, rates, and audience survey results before contacting them.","main_ideas":["Security belongs where code is written, not after release","Treat AI output as a draft; keep a human in the loop","Agentic AI needs its own threat vocabulary and checks","Technical success managers should back platforms, not point solutions"],"partnership_formats":[],"partnership_url":null,"brands":["Snyk","Invariant Labs"],"posts_cited":13,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"rich-fitzmaurice","name":"Rich Fitzmaurice","url":"https://b2binfluencer.marketing/creators/rich-fitzmaurice/","markdown_url":"https://b2binfluencer.marketing/creators/rich-fitzmaurice.md","descriptor":"Rich Fitzmaurice is a B2B marketing professional who writes about marketing leadership, workplace challenges and commercial growth. Fitzmaurice's posts include advice for people taking senior marketing roles, interviews on industry issues and examples of referral partnerships.","linkedin_followers":10795,"linkedin_url":"https://www.linkedin.com/in/richfitzmaurice","youtube_url":null,"photo_url":null,"topics":["leadership","b2b-marketing"],"audiences":["professional-services-leaders"],"verdict":"Rich Fitzmaurice is most useful for thought leadership on senior B2B marketing dilemmas, hiring, budgets and referral partnerships.","best_for":"A B2B marketing agency sponsoring an ongoing thought leadership series for senior in-house marketers.","not_for":"A performance campaign needing paid creator content and guaranteed qualified demo requests.","takeaways":["A new CMO faced a surprise rebrand in five weeks without the brand team.","Fitzmaurice supported a leader who quit after the job changed, then invited disagreement.","Paartner referral rewards are £900 for Durhamlane or Webeo and £2,400 for Sodali and Co."],"check_first":"Confirm recent LinkedIn follower demographics and results for comparable posts over comparable time windows.","main_ideas":["Senior marketing problems need context, not automatic yes-or-no advice","Marketing should support the work that moves revenue, even across team budgets","Recommendations are strongest when backed by specific experience","B2B influencer marketing is an opportunity Fitzmaurice says remains unfinished"],"partnership_formats":["Paartner referral-reward listing","Collaborative feature interview","Directly negotiated thought leadership"],"partnership_url":null,"brands":["Paartner","Durhamlane","Sodali & Co","Webeo","B2B Marketing United"],"posts_cited":17,"latest_post":"2026-10-05","similar":[{"id":"kerrie-luginbill","url":"https://b2binfluencer.marketing/creators/kerrie-luginbill/"},{"id":"nate-saperia","url":"https://b2binfluencer.marketing/creators/nate-saperia/"},{"id":"jamie-herman","url":"https://b2binfluencer.marketing/creators/jamie-herman/"}],"engagement":null},{"id":"aaron-pascua","name":"Aaron Pascua","url":"https://b2binfluencer.marketing/creators/aaron-pascua/","markdown_url":"https://b2binfluencer.marketing/creators/aaron-pascua.md","descriptor":"Aaron Pascua builds Notion- and n8n-based operating systems for teams, bringing work such as client delivery, sales, and content management into clearer, more connected workflows.","linkedin_followers":643,"linkedin_url":"https://www.linkedin.com/in/aaronpascua","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aaron-pascua.webp","topics":["artificial-intelligence","sales","workflow-automation"],"audiences":[],"verdict":"Aaron Pascua is most useful for practical Notion and n8n systems that connect team operations.","best_for":"Brands or campaigns needing operational clarity, connected workflows, or a scoped build engagement.","not_for":"Reach-led sponsorship campaigns, broad awareness, or audiences measured mainly by impressions and follower growth.","takeaways":["They describe losing two to five minutes searching across tools before connecting tasks, notes, library, calendar.","They advise templates for small standard needs and custom systems for unusual cross-team workflows.","They suggest using Notion AI instead of adding a second AI tool."],"check_first":"Confirm the 25K build scope, handover, training, and ask to see slides and automation detail.","main_ideas":["Fix the work problem, not the tool’s image","Choose a template only when its structure fits","Avoid adding a tool when the existing stack can do the job","Build systems that can change as the work changes"],"partnership_formats":["Done-for-you Notion and n8n operating-system build","Custom workspace for a team","Ready-made Notion templates","Ongoing maintenance of an existing setup","Workflow, SOP, and automation rebuild"],"partnership_url":null,"brands":["Notion","n8n","Claude"],"posts_cited":13,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"marc-okeon","name":"Marc Okeon","url":"https://b2binfluencer.marketing/creators/marc-okeon/","markdown_url":"https://b2binfluencer.marketing/creators/marc-okeon.md","descriptor":"Marc Okeon works in executive recruiting, helping companies hire senior marketing leaders. Their posts discuss defining the role, keeping hiring teams aligned, and using AI to support recruiting without losing focus on people.","linkedin_followers":8838,"linkedin_url":"https://www.linkedin.com/in/mokeon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marc-okeon.webp","topics":["artificial-intelligence","recruiting","talent-acquisition","ai-in-recruiting"],"audiences":[],"verdict":"Useful for executive recruiting content on hiring senior marketing leaders, role definition, stakeholder alignment, and AI limits.","best_for":"A talent-acquisition software vendor co-marketing to startup founders and hiring teams.","not_for":"Consumer-facing or non-recruiting brands wanting paid creator campaigns at scale with reach guarantees.","takeaways":["Late-arriving decision-makers can stall a search after a likely hire is identified.","Involve people with veto power early and use an agreed role brief.","AI can speed recruiting but should not handle quality assurance, client communication, or candidate outreach."],"check_first":"Confirm audience data and recent post performance before committing budget.","main_ideas":["The slow part of an executive search comes after the shortlist","The client is the variable recruiters cannot control","AI changes recruiting, but Okeon draws a line at certain human touchpoints","The traditional 33% fee is a leftover from a slower era","Seniority does not tell you whether a hire will actually do the work"],"partnership_formats":[],"partnership_url":null,"brands":["Right Side Up","Inkitt","SXSW"],"posts_cited":15,"latest_post":"2026-10-06","similar":[{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"vicki-flesher","url":"https://b2binfluencer.marketing/creators/vicki-flesher/"},{"id":"phong-trieu","url":"https://b2binfluencer.marketing/creators/phong-trieu/"}],"engagement":null},{"id":"yolanda-fraction","name":"Yolanda Fraction","url":"https://b2binfluencer.marketing/creators/yolanda-fraction/","markdown_url":"https://b2binfluencer.marketing/creators/yolanda-fraction.md","descriptor":"Yolanda Fraction writes about joyful workplaces, organizational culture, and leadership development. Their work includes the book *Joyful Workplaces*, coaching and facilitating with teams and leaders, and exploring how organizations can help people thrive.","linkedin_followers":8524,"linkedin_url":"https://www.linkedin.com/in/yolanda-fraction","youtube_url":null,"photo_url":null,"topics":["leadership","workforce-development","leadership-development","workplace-culture"],"audiences":["hr-and-people-leaders"],"verdict":"Useful for LinkedIn conversations and educational content on joyful workplaces, culture, belonging, and leadership development.","best_for":"Leadership development or HR brands seeking co-branded webinars, fireside chats, or educational content for people leaders.","not_for":"Consumer app Instagram campaigns, sponsored product posts, affiliate links, or performance-based sales claims.","takeaways":["Belonging depends on organizational systems, not pizza parties or perks.","Leadership development should be judged by behavior change, not spending.","Career access is a pipeline, and it starts at Day 0."],"check_first":"Confirm availability, fees, deliverables, disclosure terms, and audience results before booking.","main_ideas":["Culture should be designed on purpose, not left to whatever happens","Leadership development should be judged by behavior change, not spending","Career access is a pipeline, and it starts at Day 0","Bring others along, and treat that as service","Use conversations to surface operator experience and amplify guests"],"partnership_formats":[],"partnership_url":null,"brands":["Joyful Workplaces","Association for Talent Development (ATD)","Johns Hopkins University Center for Staff Life Design","DaVita Kidney Care"],"posts_cited":15,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"john-ellingson","name":"John Ellingson","url":"https://b2binfluencer.marketing/creators/john-ellingson/","markdown_url":"https://b2binfluencer.marketing/creators/john-ellingson.md","descriptor":"John Ellingson writes about cybersecurity, focusing on how attackers exploit identities, credentials and trusted access—and why Ellingson believes conventional perimeter defenses are falling behind.","linkedin_followers":1526,"linkedin_url":"https://www.linkedin.com/in/john-ellingson-a7a22b3","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-ellingson.webp","topics":["artificial-intelligence","identity-security"],"audiences":[],"verdict":"John Ellingson is most useful for thought leadership that reframes cybersecurity around identity, credentials and trusted access instead of perimeter defenses.","best_for":"A cybersecurity vendor launching identity security and seeking thought leadership against legacy perimeter defenses.","not_for":"Security awareness training or employee learning campaigns that sell better human training as the answer.","takeaways":["Attackers now log in rather than break in, with 82% of detections cited as malware-free.","They propose removing humans from the authentication path instead of relying on training or stronger authentication.","A post says 40 years treating cybersecurity as a technology problem failed to improve breach rates."],"check_first":"Confirm whether their audience includes security buyers and ask for partnership terms and comparable performance.","main_ideas":["The perimeter is ceremonial; identity and trust are the real attack surface","AI has created a structural speed-and-scale mismatch, not just an efficiency gap","Cybersecurity treats the wrong problem as technical, so the fix must be structural","Incremental trust layers normalize decline—the boiling frog","Extrapolate threat-report curves to force an architectural decision"],"partnership_formats":[],"partnership_url":null,"brands":["EKI"],"posts_cited":10,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"aimee-roberson","name":"Aimee Roberson","url":"https://b2binfluencer.marketing/creators/aimee-roberson/","markdown_url":"https://b2binfluencer.marketing/creators/aimee-roberson.md","descriptor":"Aimee Roberson works on helping growing companies make their revenue operations more consistent. Roberson's approach connects growth strategy, team capabilities, alignment across departments, learning from buyers and the field, and follow-through in execution.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/aimeeroberson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aimee-roberson.webp","topics":["sales","startup","go-to-market-strategy","sales-enablement"],"audiences":["sales-managers"],"verdict":"Most useful for revenue enablement diagnostics and structured sales onboarding that hold up in daily selling.","best_for":"B2B SaaS teams scaling sales who need enablement diagnostics and onboarding systems.","not_for":"Sponsored content campaigns promoting a product tier and measured by reach or demo requests.","takeaways":["Revenue problems can stem from disconnected systems, not just sales activity.","A 10-week onboarding program used weekly practice and pass gates.","Learning means changing how the team sells, not collecting certifications."],"check_first":"Ask whether paid work is available, its scope, and for client outcome evidence.","main_ideas":["Revenue trouble usually starts in the system, not in sales","A founder’s instincts have to become a system the team can use","Learning means changing how the team sells, not collecting certifications","Execution is what survives after the excitement wears off"],"partnership_formats":[],"partnership_url":null,"brands":["Vega Enablement"],"posts_cited":11,"latest_post":"2026-07-01","similar":[],"engagement":null},{"id":"aleksandra-d","name":"Aleksandra D.","url":"https://b2binfluencer.marketing/creators/aleksandra-d/","markdown_url":"https://b2binfluencer.marketing/creators/aleksandra-d.md","descriptor":"Aleks Drobik shares work on learning and development, product management, and building AI proof-of-concepts. A recurring example is Spark, a concept for helping people set and follow through on meaningful goals.","linkedin_followers":3091,"linkedin_url":"https://www.linkedin.com/in/aleks-drobik","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","product-management","learning-and-development"],"audiences":[],"verdict":"Most useful for early-stage AI proof-of-concept thinking, problem framing, and L&D goal-setting content.","best_for":"A learning-and-development technology brand planning educational case study or workshop content.","not_for":"Brands seeking proven AI product endorsements, quantified savings, or established enterprise implementation stories.","takeaways":["They treat poor follow-through as a design problem, not simply a lack of motivation.","They turn remembered L&D frustrations into user stories, noting they are not verbatim quotes.","Their Spark business case estimates time savings but is a scenario, not an actual pitch."],"check_first":"Confirm their preferred partnership format, inquiry route, and audience breakdown before contacting them.","main_ideas":["Treat poor follow-through as a design problem, not a lack of motivation","Turn user frustrations into needs without presenting memory as interview data","Make a business case, but label estimates and unfinished work honestly","Understand why you are building before you build"],"partnership_formats":[],"partnership_url":null,"brands":["LinkedIn Learning","Forward Deployed Operator School","eCornell","Women Defining AI"],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"amna-shabbir","name":"Dr. Amna Shabbir","url":"https://b2binfluencer.marketing/creators/amna-shabbir/","markdown_url":"https://b2binfluencer.marketing/creators/amna-shabbir.md","descriptor":"Dr. Amna Shabbir is a physician, speaker and host of the Success Reimagined with Amna Shabbir podcast. Their work focuses on healthcare leadership and well-being, including boundaries, perfectionism and sustainable success.","linkedin_followers":8554,"linkedin_url":"https://www.linkedin.com/in/amna-shabbir-md","youtube_url":"https://www.youtube.com/channel/UCUQkprDbd7paTj7Keg8i-3g","photo_url":"https://b2binfluencer.marketing/assets/avatars/amna-shabbir.webp","topics":["leadership","healthcare"],"audiences":[],"verdict":"Most useful for healthcare leadership talks and podcast interviews on boundaries, perfectionism, and sustainable success.","best_for":"Healthcare leadership organizations, medical societies, or health systems booking a speaker or podcast guest.","not_for":"Consumer wellness or pharmaceutical campaigns needing guaranteed reach, demographic targeting, and patient-facing performance metrics.","takeaways":["Perfectionism in medicine is armor, not ambition, costing connection with patients and colleagues.","Boundaries are a skill; without them a healthcare workforce may not sustain its work.","Podcast posts mention microskills, a personal board of directors, and a failure friend."],"check_first":"Confirm audience data, podcast recordings, and whether paid work and commercial terms are available.","main_ideas":["Perfectionism in medicine is armor, not ambition","Boundaries are a skill; a workforce either sustains or burns out without them","Success and failure are judgments; growth happens in the messy middle","Small, repeatable actions beat big moves","Redefining success through values, strategy and legacy"],"partnership_formats":[],"partnership_url":null,"brands":["North Carolina Medical Society","Wellstar Health System"],"posts_cited":13,"latest_post":"2026-10-05","similar":[{"id":"patrice-c-washington","url":"https://b2binfluencer.marketing/creators/patrice-c-washington/"},{"id":"anne-m-hirsch","url":"https://b2binfluencer.marketing/creators/anne-m-hirsch/"},{"id":"brenda-s","url":"https://b2binfluencer.marketing/creators/brenda-s/"}],"engagement":null},{"id":"malcolm-baracho","name":"Malcolm Baracho","url":"https://b2binfluencer.marketing/creators/malcolm-baracho/","markdown_url":"https://b2binfluencer.marketing/creators/malcolm-baracho.md","descriptor":"Malcolm Baracho writes about healthcare revenue cycle operations and technology, including ways automation, AI, analytics, and system integrations can reduce billing delays, prevent denials, and protect revenue.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/malcolm-baracho","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/malcolm-baracho.webp","topics":["artificial-intelligence","healthcare"],"audiences":[],"verdict":"Malcolm Baracho is most useful for explaining healthcare revenue cycle problems and where automation, AI, analytics, and integration may help.","best_for":"A healthcare IT services company planning a webinar on agentic AI in revenue cycle management.","not_for":"A consumer health brand seeking a paid social partnership for patient-facing personal-health messages.","takeaways":["Recovering 2% of $8M monthly billing returns $160,000, linked to coding errors and delays.","Eligibility checks across payer portals and spreadsheets keep a billing coordinator late and delay cash.","An O typed as a zero put $47,000 at risk, caught by an automated audit trail."],"check_first":"Ask for current LinkedIn audience data and documentation of healthcare job roles or seniority.","main_ideas":["Preventable write-offs stem from quiet, repeating process failures, so automation should target revenue leaks","Manual payer verification burns out billing staff and delays cash; remove work that should never have been hard","Claim denials start in the back office, not clinical care; accuracy, credentialing, and visibility have to work together","Audit readiness protects against human limits, not just compliance paperwork","ETL and data pipelines are strategic revenue cycle assets, not invisible plumbing"],"partnership_formats":[],"partnership_url":null,"brands":["OSPLabs","Oracle Health (Cerner)","Healthcare Financial Management Association (HFMA)"],"posts_cited":13,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"josh-hedges","name":"Josh Hedges","url":"https://b2binfluencer.marketing/creators/josh-hedges/","markdown_url":"https://b2binfluencer.marketing/creators/josh-hedges.md","descriptor":"Josh Hedges started beHuman, a creative business working with direct-to-consumer brands on performance advertising. Hedges's posts describe its approach as using customer insight and varied creative to learn why ads work, and say the business is expanding into live commerce for UK clients.","linkedin_followers":1849,"linkedin_url":"https://www.linkedin.com/in/josh-hedges-101691140","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-hedges.webp","topics":["ecommerce","ecommerce-marketing"],"audiences":[],"verdict":"Most useful for DTC brands wanting performance creative that learns why ads work and uses varied creative.","best_for":"A DTC brand with an established Meta account rebuilding its performance creative system.","not_for":"Brands wanting paid LinkedIn sponsorship posts or broad shopper awareness outside DTC.","takeaways":["Treat a winning ad as research: identify its angle, emotion and customer awareness stage.","Visually distinct creative gives Meta's system more varied inputs to find customers.","beHuman is expanding into live commerce for UK clients through a limited founding cohort."],"check_first":"Ask for recent post impressions, engagement, audience geography and job function, and live commerce evidence.","main_ideas":["A winning ad is only useful if you know why it won","Creative diversity is what lets Meta's AI find customers","Simple is not easy: execution beats the search for a new unlock","Strategy before speed: a studio built so production does not skip the thinking","beHuman's move into live commerce: a deliberate change in direction"],"partnership_formats":["Live commerce engagements for UK brands","Performance creative and studio production"],"partnership_url":null,"brands":["beHuman","Meta"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"rob-want","name":"Rob Want","url":"https://b2binfluencer.marketing/creators/rob-want/","markdown_url":"https://b2binfluencer.marketing/creators/rob-want.md","descriptor":"Rob Want shares practical perspectives on using AI and digital tools in retail and consumer-goods operations, including customer experience, supply chains, and factory transformation.","linkedin_followers":2532,"linkedin_url":"https://www.linkedin.com/in/robwant","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-want.webp","topics":["artificial-intelligence","supply-chain","supply-chain-resilience","enterprise-ai-adoption"],"audiences":[],"verdict":"Rob Want is most useful for practical AI and digital-tool perspectives on retail and consumer-goods operations decisions.","best_for":"A CPG manufacturer planning a scoped digital-twin, factory-data, or supply-chain AI pilot.","not_for":"Brands seeking large-reach sponsored content or audited client case studies with named results.","takeaways":["AI value comes from focus, not scale, and data quality matters more than model.","Retailers should own customer relationship and conversation data, not cede shopping journey to third-party AI apps.","Factory transformation is an operating-model and data problem; digital twins belong in capital project."],"check_first":"Confirm audience demographics, post performance, and partnership terms, since posts publish no media kit or rates.","main_ideas":["Good selling is consultative, and AI should scale it rather than replace it","Retailers should own the customer relationship and conversation data, not cede the shopping journey to third-party AI apps","AI value comes from focus, not scale, and data quality matters more than the model","Factory transformation is an operating-model and data problem, and digital twins belong in the capital project","Supply-chain risk concentrates in specific materials and short contract cycles, and agentic AI can forecast and model it"],"partnership_formats":[],"partnership_url":null,"brands":["Avanade"],"posts_cited":17,"latest_post":"2026-06-23","similar":[{"id":"santi-adavani","url":"https://b2binfluencer.marketing/creators/santi-adavani/"},{"id":"mark-bidgood","url":"https://b2binfluencer.marketing/creators/mark-bidgood/"},{"id":"dani-goldman","url":"https://b2binfluencer.marketing/creators/dani-goldman/"}],"engagement":null},{"id":"joanne-vega","name":"Joanne Vega","url":"https://b2binfluencer.marketing/creators/joanne-vega/","markdown_url":"https://b2binfluencer.marketing/creators/joanne-vega.md","descriptor":"Joanne Vega recruits for consumer packaged goods (CPG) brands, with a focus on the people and team structure needed as companies grow.","linkedin_followers":6353,"linkedin_url":"https://www.linkedin.com/in/joanne-vega","youtube_url":null,"photo_url":null,"topics":["recruiting"],"audiences":[],"verdict":"They help CPG brands turn growth milestones into practical hiring and team structure questions.","best_for":"CPG brand entering mass retail and planning key commercial and operations hires.","not_for":"Paid social campaigns, sponsored posts, or audience demographics for Gen Z reach.","takeaways":["Landing a major retailer tests the organization that won the account","Lean teams are an advantage until they become key-person risk","Brand permission comes from the problem, not the category"],"check_first":"Ask for comparable retail-expansion search outcomes, pricing, deliverables, and audience job-function data.","main_ideas":["Landing a major retailer tests the organization that won the account","Lean teams are an advantage until they become key-person risk","Brand permission comes from the problem, not the category"],"partnership_formats":["Recruiting and hiring-plan engagement through People Pop"],"partnership_url":null,"brands":["People Pop"],"posts_cited":10,"latest_post":"2026-09-29","similar":[{"id":"patrick-winters","url":"https://b2binfluencer.marketing/creators/patrick-winters/"},{"id":"mohammad-ashraf","url":"https://b2binfluencer.marketing/creators/mohammad-ashraf/"},{"id":"dani-goldman","url":"https://b2binfluencer.marketing/creators/dani-goldman/"}],"engagement":null},{"id":"mythri-m","name":"Mythri M.","url":"https://b2binfluencer.marketing/creators/mythri-m/","markdown_url":"https://b2binfluencer.marketing/creators/mythri-m.md","descriptor":"Mythri M. shares practical ideas about B2B marketing, including demand generation, webinars, account-based marketing (ABM), and content.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/my3m","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mythri-m.webp","topics":["b2b-marketing","content-marketing","demand-generation","account-based-marketing","linkedin-marketing"],"audiences":["b2b-marketing-teams"],"verdict":"Most useful for practical B2B marketing planning around webinars, ABM and content.","best_for":"B2B SaaS demand-generation work built around webinars and account-based marketing.","not_for":"Consumer or lifestyle brand campaigns needing an on-camera short-form video creator.","takeaways":["Run webinars by understanding buyers, using interaction, and sending useful follow-up materials.","ABM succeeds through process, not tools, with sales and marketing working together.","Study strong content and attention stunts before making your own campaigns."],"check_first":"Confirm recent audience results, role or seniority data, and any commercial partnership terms.","main_ideas":["Webinars work when they get into the buyer's mindset, hold attention, and leave something behind","ABM succeeds on process, not tools","LinkedIn mixes network updates with interest-based content, so curate the feed like a CRM","Study the best content in the field before making your own","Attention stunts are worth studying, even if you would not copy them"],"partnership_formats":[],"partnership_url":null,"brands":["Hoppier","The Go Game","Webflow"],"posts_cited":12,"latest_post":"2026-09-22","similar":[{"id":"gilles-bertaux","url":"https://b2binfluencer.marketing/creators/gilles-bertaux/"},{"id":"jason-king","url":"https://b2binfluencer.marketing/creators/jason-king/"},{"id":"jani-vrancsik","url":"https://b2binfluencer.marketing/creators/jani-vrancsik/"}],"engagement":null},{"id":"anoop-mohan","name":"Anoop Mohan","url":"https://b2binfluencer.marketing/creators/anoop-mohan/","markdown_url":"https://b2binfluencer.marketing/creators/anoop-mohan.md","descriptor":"Anoop Mohan works on applied AI, including AI agents designed for manufacturing operations and industrial settings.","linkedin_followers":8517,"linkedin_url":"https://www.linkedin.com/in/anoopmohanagenticai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anoop-mohan.webp","topics":["artificial-intelligence","agentic-ai","industrial-ai","manufacturing-operations"],"audiences":["manufacturing-leaders"],"verdict":"Most useful for practical explanations of applied AI in manufacturing, including industrial context and agent interaction details.","best_for":"Manufacturing technology companies seeking conference talks, panels, webinars or technical explainers on industrial AI adoption.","not_for":"Paid creator endorsements or product performance claims, especially voice AI demos with satisfaction or support cost claims.","takeaways":["Industrial AI needs captured human context, not just smarter models.","Voice agents need interruption handling and honest identity.","Agentic AI should be goal-driven because real workflows keep changing."],"check_first":"Confirm whether they accept paid speaking or sponsorship, and ask for audience analytics and recent post results.","main_ideas":["Industrial AI needs captured human context, not just smarter models","Foundation models create value at the vertical last mile","Agentic AI should be goal-driven because real workflows keep changing","Voice agents need interruption handling and honest identity","Applied AI value depends on distribution, and the operator/MSP channel is promising but not settled"],"partnership_formats":[],"partnership_url":null,"brands":["Augury","Google Cloud","AVEVA","Rockwell Automation","Google"],"posts_cited":18,"latest_post":"2026-09-23","similar":[{"id":"rizwan-khan","url":"https://b2binfluencer.marketing/creators/rizwan-khan/"},{"id":"bob-gafvert","url":"https://b2binfluencer.marketing/creators/bob-gafvert/"},{"id":"keith-dunnell","url":"https://b2binfluencer.marketing/creators/keith-dunnell/"}],"engagement":null},{"id":"hayan-khan","name":"Hayan Khan","url":"https://b2binfluencer.marketing/creators/hayan-khan/","markdown_url":"https://b2binfluencer.marketing/creators/hayan-khan.md","descriptor":"Hayan Khan is a conversion-rate optimization designer who shares advice on improving Shopify stores. The posts focus on making product pages and store navigation answer shoppers’ questions and build confidence to buy.","linkedin_followers":145,"linkedin_url":"https://www.linkedin.com/in/hayan-khan-a34049405","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ux","shopify","conversion-rate-optimization"],"audiences":["dtc-brands","shopify-store-owners"],"verdict":"Hayan Khan is most useful for diagnosing Shopify conversion problems and suggesting practical product page and navigation fixes.","best_for":"A Shopify brand wanting evidence led CRO help for product pages or navigation.","not_for":"A fashion or lifestyle sponsored video series needing reach and published rates.","takeaways":["Trace the promise from ad to landing page to product page.","When a page explains but does not convince, the problem is proof, not information.","One post reports conversion rising from 1.8% to 5.8% and revenue from $18,000 to $58,000."],"check_first":"Ask for underlying data on reported results and whether Khan accepts paid sponsorships.","main_ideas":["A polished page isn’t automatically persuasive","When a page explains but doesn’t convince, the problem is proof, not information","Trace the promise from ad to landing page to product page","Navigation should use the customer’s language for their problem","AI-referred shoppers make the product page the first impression"],"partnership_formats":[],"partnership_url":null,"brands":["Liquid Plus","Wuffes"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"nazmul-hassan-joy","url":"https://b2binfluencer.marketing/creators/nazmul-hassan-joy/"},{"id":"jitendra-kumar","url":"https://b2binfluencer.marketing/creators/jitendra-kumar/"},{"id":"sarmin-sultana","url":"https://b2binfluencer.marketing/creators/sarmin-sultana/"}],"engagement":null},{"id":"jordan-byrd","name":"Jordan Byrd","url":"https://b2binfluencer.marketing/creators/jordan-byrd/","markdown_url":"https://b2binfluencer.marketing/creators/jordan-byrd.md","descriptor":"Jordan Byrd works in technology product marketing and product management, with a focus on data and AI. Byrd also shares career advice and analyzes marketing messages and business ideas on LinkedIn.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jordan-byrd","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","enterprise-ai","career-development","entrepreneurship"],"audiences":["b2b-marketers"],"verdict":"Jordan Byrd is most useful for practical analysis of enterprise AI, marketing messages, career paths, and business ideas.","best_for":"A B2B enterprise AI software company launching a specialized model for regulated industries.","not_for":"A general consumer brand focused on lifestyle or personal consumption, such as apparel.","takeaways":["Jordan Byrd links IBM model launches to reliability, trust, efficiency, and deployment concerns.","A HubSpot SXSW billboard critique asks whether promised CRM automation is already a baseline feature.","A paddleboard-rental post turns an observed setup into a financial-modeling exercise."],"check_first":"Confirm whether their enterprise AI and marketing focus fits your campaign before contacting them.","main_ideas":["Focus on Efficiency and Trust in Enterprise AI","Embracing Non-Linear Paths in Career Development","Critiquing the Distinction of Modern Marketing Messages","Grounding Business Analysis in Real-World Financial Modeling","Navigating Professional Change and Market Noise"],"partnership_formats":[],"partnership_url":null,"brands":["IBM","HubSpot","Salesforce"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"john-odonnell","name":"John O'Donnell","url":"https://b2binfluencer.marketing/creators/john-odonnell/","markdown_url":"https://b2binfluencer.marketing/creators/john-odonnell.md","descriptor":"John O'Donnell is Director of Strategic Partnership Alliances at Bell Techlogix, where O'Donnell focuses on growing Microsoft and other strategic partnerships. O'Donnell's background includes work with technology partners at Microsoft and on its Copilot Connector product team.","linkedin_followers":9823,"linkedin_url":"https://www.linkedin.com/in/johnodonnellmsft","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","industrial-ai"],"audiences":[],"verdict":"John O'Donnell is most useful for partner-oriented explainers on Microsoft, enterprise AI, managed services, and modernization.","best_for":"A Microsoft solution integrator or enterprise technology campaign focused on partnerships, service delivery, and modernization.","not_for":"Consumer lifestyle endorsements or detailed independent product reviews with hands-on testing and measurable product claims.","takeaways":["Business applications need to become agentic.","AI can be a competitive advantage in critical industries.","AI success can be defined through infrastructure efficiency and yield."],"check_first":"Confirm whether paid or sponsored participation is available and what campaign format they offer.","main_ideas":["Why business applications need to become agentic","AI as a competitive advantage in critical industries","Defining AI success through infrastructure efficiency and “yield”","Scaling IT service delivery in the era of AI-first models","The importance of unified AI fabrics in enterprise operations"],"partnership_formats":["Microsoft Strategic Alliances & Growth","IT Operational Excellence & Observability"],"partnership_url":null,"brands":["Bell Techlogix, Inc.","Microsoft","LogicMonitor"],"posts_cited":19,"latest_post":"2026-10-07","similar":[{"id":"jeff-willinger","url":"https://b2binfluencer.marketing/creators/jeff-willinger/"},{"id":"dux-raymond-sy","url":"https://b2binfluencer.marketing/creators/dux-raymond-sy/"}],"engagement":null},{"id":"lior-abramovich","name":"Lior Abramovich","url":"https://b2binfluencer.marketing/creators/lior-abramovich/","markdown_url":"https://b2binfluencer.marketing/creators/lior-abramovich.md","descriptor":"Lior Abramovich works on AI software for property management businesses at Blanket. The posts discuss CRM tools, personalized outreach to property owners, and ways to help property managers grow.","linkedin_followers":6595,"linkedin_url":"https://www.linkedin.com/in/liorabramovich","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lior-abramovich.webp","topics":["artificial-intelligence","ai-agents"],"audiences":[],"verdict":"Lior Abramovich is most useful for explaining AI CRM and owner outreach to working property managers.","best_for":"A property-management software company sharpening its pitch to independent property managers on AI CRM and migration.","not_for":"An enterprise multifamily operator or institutional portfolio manager seeking an executive or procurement audience.","takeaways":["An AI-native CRM should handle routine data work, with people overseeing it.","Personalized outreach starts with knowing more about the owner.","CRM migration and setup are major barriers to switching."],"check_first":"Confirm any conflict with Super CRM and ask for audience demographics and recent post results.","main_ideas":["An AI-native CRM should handle routine data work, with people overseeing it","Personalized outreach starts with knowing more about the owner","CRM migration and setup are major barriers to switching","Product positioning should answer specific buyer complaints","AI products are presented as a connected toolkit for property managers"],"partnership_formats":[],"partnership_url":null,"brands":["Blanket","Keyrenter Franchise Summit","Property Management Inc.","NARPM","RentScale","Property Management Business podcast"],"posts_cited":20,"latest_post":"2026-10-07","similar":[{"id":"a-j-rounds","url":"https://b2binfluencer.marketing/creators/a-j-rounds/"},{"id":"alex-strand","url":"https://b2binfluencer.marketing/creators/alex-strand/"},{"id":"jeff-courtney","url":"https://b2binfluencer.marketing/creators/jeff-courtney/"}],"engagement":null},{"id":"la-donna-lokey","name":"La Donna Lokey","url":"https://b2binfluencer.marketing/creators/la-donna-lokey/","markdown_url":"https://b2binfluencer.marketing/creators/la-donna-lokey.md","descriptor":"La Donna Lokey writes about talent acquisition, recruiting technology, candidate experience, and career development, sharing practical questions and observations for recruiters, hiring teams, and jobseekers.","linkedin_followers":996,"linkedin_url":"https://www.linkedin.com/in/ladonnalokey","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","candidate-experience"],"audiences":[],"verdict":"Most useful for practitioner-facing recruiting content and discussion on hiring tools and candidate experience.","best_for":"Recruiting technology brands seeking content collaboration on conversational apply and candidate experience.","not_for":"Consumer lifestyle brands seeking broad reach or direct-response sales from a general audience.","takeaways":["Conversational applying can use chat, text, QR codes, or apps synced to an applicant tracking system.","AI career advice lacks performance and organizational context that managers and mentors provide.","Candidate experience turns on small human moments, and recruiter disengagement is a warning sign."],"check_first":"Confirm terms, labeling, deliverables, audience metrics, and evidence of tool results.","main_ideas":["AI career advice fills a gap managers leave open, but cannot replace human context","Candidate experience turns on small human moments; a recruiter who feels their work doesn't matter is a warning sign","Judge new recruiting technology by the friction it removes for candidates","The same automation that lowers barriers for candidates puts screening pressure on hiring teams","Ask both sides of the hiring market, not just the buyers"],"partnership_formats":[],"partnership_url":null,"brands":["Paradox","Brazen","HireVue","Phenom People","Employ","Sense"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"molley-ricketts","url":"https://b2binfluencer.marketing/creators/molley-ricketts/"},{"id":"lindzi-cox","url":"https://b2binfluencer.marketing/creators/lindzi-cox/"},{"id":"vicki-flesher","url":"https://b2binfluencer.marketing/creators/vicki-flesher/"}],"engagement":null},{"id":"christian-degobbi","name":"Christian DeGobbi","url":"https://b2binfluencer.marketing/creators/christian-degobbi/","markdown_url":"https://b2binfluencer.marketing/creators/christian-degobbi.md","descriptor":"Christian DeGobbi is a B2B marketing practitioner who writes about making marketing clearer, more distinctive, and more human. DeGobbi's posts cover buyer psychology, brand trust, content strategy, and growth; they also discuss applying these ideas to complex data-engineering challenges at Princeton Informatics.","linkedin_followers":1511,"linkedin_url":"https://www.linkedin.com/in/ilovesales13","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christian-degobbi.webp","topics":["b2b-marketing","content-marketing","healthcare"],"audiences":["b2b-marketers"],"verdict":"Christian DeGobbi is most useful for thought leadership on human-centered B2B messaging and differentiation.","best_for":"A B2B marketing agency commissioning thought leadership on human-centered messaging and differentiation.","not_for":"A data-infrastructure vendor's paid-social campaign measured on reach and leads.","takeaways":["Attention is earned, not owed: give it before asking for it","Emotion, used with intent, carries as much weight as logic in B2B buying","Talk to customers directly; treat creativity inside regulation as a research problem"],"check_first":"Confirm partnership formats, rates, deliverables, and recent post-level audience analytics.","main_ideas":["Attention is earned, not owed: give it before asking for it","Emotion, used with intent, carries as much weight as logic in a B2B buying decision","Talk to customers directly; treat creativity inside regulation as a research problem","Fix clarity and positioning before buying marketing activity"],"partnership_formats":[],"partnership_url":null,"brands":["Princeton Informatics"],"posts_cited":11,"latest_post":"2026-09-03","similar":[{"id":"scott-livingston-valentine","url":"https://b2binfluencer.marketing/creators/scott-livingston-valentine/"},{"id":"muhammad-ahmad","url":"https://b2binfluencer.marketing/creators/muhammad-ahmad/"},{"id":"mark-schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/"}],"engagement":null},{"id":"troy-wesselman","name":"Troy Wesselman","url":"https://b2binfluencer.marketing/creators/troy-wesselman/","markdown_url":"https://b2binfluencer.marketing/creators/troy-wesselman.md","descriptor":"Troy Wesselman works on cybersecurity and governance for operational technology (OT) in manufacturing. Wesselman's posts explain how to adapt security practices to factory needs such as safety and uptime, and describe a framework for governing connected manufacturing systems.","linkedin_followers":840,"linkedin_url":"https://www.linkedin.com/in/troy-wesselman-26096b48","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/troy-wesselman.webp","topics":["industrial-automation"],"audiences":[],"verdict":"Troy Wesselman is most useful for explaining OT cybersecurity and governance in manufacturing.","best_for":"A manufacturing technology vendor campaign on IT/OT convergence risks and governed factory frameworks.","not_for":"Consumer or small-business software brand seeking broad-reach short-form video sponsorship.","takeaways":["Office IT rules break on the factory floor because factory systems need safety and uptime.","An OT incident rarely stays contained and can affect suppliers, customers, programs, and contracts.","Connected factories need governance and shared accountability, not just better machines."],"check_first":"Confirm audience fit and get full details on the Secure Connected Factory Governance Framework.","main_ideas":["Office IT rules break on the factory floor","An OT incident rarely stays contained","Inside the plant, the damage looks like lost trust and scrapped work","Connected factories need governance and shared accountability, not just better machines","A wider frame: manufacturing capacity as a national-security question"],"partnership_formats":[],"partnership_url":null,"brands":["Wesselman Consulting"],"posts_cited":15,"latest_post":"2026-08-27","similar":[{"id":"nilesh-samel","url":"https://b2binfluencer.marketing/creators/nilesh-samel/"},{"id":"jay-byam","url":"https://b2binfluencer.marketing/creators/jay-byam/"},{"id":"arvind-suthar","url":"https://b2binfluencer.marketing/creators/arvind-suthar/"}],"engagement":null},{"id":"dan-brown","name":"Dan Brown","url":"https://b2binfluencer.marketing/creators/dan-brown/","markdown_url":"https://b2binfluencer.marketing/creators/dan-brown.md","descriptor":"Dan Brown shares RouteZero’s work helping organisations use travel data to understand emissions, identify practical reductions and make progress on net-zero goals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dan-brown-routezero","youtube_url":null,"photo_url":null,"topics":["circular-economy","scope-3-emissions"],"audiences":[],"verdict":"Dan Brown is most useful for connecting travel data to emissions decisions and practical reductions.","best_for":"A B2B sustainability software company focused on business travel emissions and Scope 3 reporting.","not_for":"A campaign needing specialist vehicle manufacturer EPR compliance or detailed plastics policy advice.","takeaways":["One post discusses combining hotel bookings with more detailed emissions tracking.","Another describes how universities can use travel data across finance, procurement, staff and leadership.","One post weighs plastics' role in transport against production and disposal impacts."],"check_first":"Confirm the format and inquiry route, as no formal partnership offer is described.","main_ideas":["Using IoT and Data for Real-Time Carbon Precision","Embedding Purpose and Decarbonization in Core Strategy","Driving Circularity Through Regulatory Change in Transport","Modern Infrastructure for Urban Resilience"],"partnership_formats":[],"partnership_url":null,"brands":["RouteZero"],"posts_cited":14,"latest_post":"2026-06-22","similar":[{"id":"valentina-rappa","url":"https://b2binfluencer.marketing/creators/valentina-rappa/"},{"id":"kelly-hobson","url":"https://b2binfluencer.marketing/creators/kelly-hobson/"},{"id":"isabelle-q","url":"https://b2binfluencer.marketing/creators/isabelle-q/"}],"engagement":null},{"id":"imran-choudhery","name":"Imran Choudhery","url":"https://b2binfluencer.marketing/creators/imran-choudhery/","markdown_url":"https://b2binfluencer.marketing/creators/imran-choudhery.md","descriptor":"Imran Choudhery writes about supply-chain planning and inventory management, with a focus on utility operations. The posts explain how teams can align demand and supply planning, balance stock levels, and shift from reacting to problems toward preventing them.","linkedin_followers":1798,"linkedin_url":"https://www.linkedin.com/in/imranchoudhery","youtube_url":null,"photo_url":null,"topics":["leadership","supply-chain","procurement"],"audiences":[],"verdict":"They are most useful for practitioner commentary on demand versus supply planning and utility inventory decisions.","best_for":"A utility or utility supplier assessing supply-chain planning leadership or inventory optimization.","not_for":"Sponsored content campaigns needing rate cards, media kits, audience demographics, and performance targets.","takeaways":["Keep demand planning distinct from supply planning, then align the two.","Ask whether inventory is right for each item, not simply too high or too low.","Treat min-max levels as decisions to revisit, not settings to leave unchanged."],"check_first":"Confirm paid partnership terms, rate card, media kit, and audience analytics before planning collaboration.","main_ideas":["Keep demand planning distinct from supply planning, then align the two","Ask whether inventory is right for each item, not simply too high or too low","Treat min-max levels as decisions to revisit, not settings to leave unchanged","Look beneath visible supply-chain metrics for the work that prevents crises"],"partnership_formats":[],"partnership_url":null,"brands":["PPL"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"vikrant-pal","name":"Vikrant Pal","url":"https://b2binfluencer.marketing/creators/vikrant-pal/","markdown_url":"https://b2binfluencer.marketing/creators/vikrant-pal.md","descriptor":"Vikrant Pal is a technical program manager focused on hardware development and new product introduction. Pal's posts describe coordinating engineering, validation, manufacturing, and suppliers to assess changes, risks, and readiness for product builds.","linkedin_followers":3686,"linkedin_url":"https://www.linkedin.com/in/vikrant-pal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vikrant-pal.webp","topics":["supply-chain","recruiting","product-management"],"audiences":[],"verdict":"Vikrant Pal is most useful for hiring content about hardware NPI program management, not sponsored campaigns.","best_for":"A hardware or manufacturing company recruiting a technical program manager for NPI.","not_for":"A software or SaaS vendor seeking sponsored content, rate card, or audience data.","takeaways":["A TPM should frame the decision, not win the technical argument.","Moving a connector raises whether existing test results still apply.","A cheaper part may add labor, tooling, and testing costs."],"check_first":"Confirm whether they offer sponsored content, rate card, media kit, or audience data.","main_ideas":["A technical program manager should frame the decision, not win the technical argument","Change control is about proving readiness, not just making the change","Value engineering has to survive the full business case","Operations and product management grounding shapes the program management work","Hiring priorities: look for people who can move a team through a challenge"],"partnership_formats":[],"partnership_url":null,"brands":["CXtec","Knorr-Bremse AG"],"posts_cited":15,"latest_post":"2026-10-05","similar":[{"id":"simone-moreau-rodgers","url":"https://b2binfluencer.marketing/creators/simone-moreau-rodgers/"},{"id":"charlie-miller","url":"https://b2binfluencer.marketing/creators/charlie-miller/"},{"id":"nick-contreras","url":"https://b2binfluencer.marketing/creators/nick-contreras/"}],"engagement":null},{"id":"andrew-wright","name":"Andrew Wright","url":"https://b2binfluencer.marketing/creators/andrew-wright/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-wright.md","descriptor":"Andrew Wright writes about sales leadership and coaching, with a focus on improving buyer conversations, diagnosing stalled deals, and helping sales teams turn activity into revenue.","linkedin_followers":3641,"linkedin_url":"https://www.linkedin.com/in/andrew-wright-113bba43","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-wright.webp","topics":["leadership","sales","sales-leadership"],"audiences":["b2b-sales-leaders","sales-managers"],"verdict":"Andrew Wright is most useful for sales leaders who want to diagnose stalled deals by reviewing buyer conversations before adding activity.","best_for":"A conversation-intelligence vendor targeting sales managers at B2B software companies with 50 to 200 reps.","not_for":"A sales-motivation and dial-volume platform buying a fixed sponsorship placement.","takeaways":["Diagnose sales problems from conversations, not numbers.","Interest, proposals, and circle back are not commitment.","A champion is not organizational buy-in."],"check_first":"Confirm audience data and whether a sponsorship format or rates exist before committing spend.","main_ideas":["Diagnose sales problems from conversations, not numbers","More activity can be noise around a weak process","Interest, proposals, and 'circle back' are not commitment","A champion is not organizational buy-in","Reps are not lazy, but protected habits keep them average"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"fabian-gmeindl","name":"Fabian Gmeindl","url":"https://b2binfluencer.marketing/creators/fabian-gmeindl/","markdown_url":"https://b2binfluencer.marketing/creators/fabian-gmeindl.md","descriptor":"Fabian Gmeindl works on conversion optimization for online shops at DRIP. Gmeindl's work focuses on using A/B test results to help teams choose what to test, including through Apex by DRIP, a testing tool Gmeindl describes in posts.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/fabiangmeindl","youtube_url":"https://www.youtube.com/channel/UCT47ZTHddVV4QxcCVWiTzhA","photo_url":"https://b2binfluencer.marketing/assets/avatars/fabian-gmeindl.webp","topics":["ecommerce","conversion-rate-optimization"],"audiences":["dtc-brands"],"verdict":"Fabian Gmeindl is most useful for B2B SaaS advice on test prioritization and conversion optimization.","best_for":"A B2B SaaS company building experimentation or conversion analytics features.","not_for":"Consumer brands buying sponsored Instagram posts for reach.","takeaways":["Apex's Likelihood to Win ranks ideas; it is not a literal probability.","BLACKROLL delivery-time message results differed by placement above or beneath call to action.","KICKZ mobile slider indicators change lifted conversion rate by 2.28%."],"check_first":"Ask for audience data and sponsorship terms before assessing fit.","main_ideas":["Use what other shops have tested to decide what to build next","A prediction orders your backlog; it does not replace the experiment","Where an element appears can matter more than whether it appears","Small mobile details are a real revenue lever on high-traffic shops","Idea generation and prioritization are two separate steps"],"partnership_formats":[],"partnership_url":null,"brands":["DRIP","KICKZ","BLACKROLL"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"nancy-wang","name":"Nancy Wang","url":"https://b2binfluencer.marketing/creators/nancy-wang/","markdown_url":"https://b2binfluencer.marketing/creators/nancy-wang.md","descriptor":"Nancy Wang is a technology investor focused on cybersecurity and AI. Wang has led investment in security companies and founded Advancing Women in Tech, a nonprofit that offers practical career education.","linkedin_followers":35926,"linkedin_url":"https://www.linkedin.com/in/wangnancy","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","startup","ai-agent-security"],"audiences":["security-practitioners"],"verdict":"Nancy Wang is most useful for practitioner conversations and advice on AI agent security and secure-by-design.","best_for":"A cybersecurity vendor launching AI agent security work needing a moderator, interviewer, or advisor.","not_for":"A consumer mobile app or lifestyle brand seeking high-volume paid social installs.","takeaways":["Put security inside the AI generation loop, not bolt it on afterward.","Treat every AI agent as untrusted and control what it can reach.","AWIT partnered with Anthropic and Coursera for practical AI education."],"check_first":"Confirm current availability, vendor-sponsored work, conflicts or exclusivity, and audience composition.","main_ideas":["Put security inside the AI generation loop, not bolt it on afterward","Treat every AI agent as untrusted and control what it can reach","Protect AI at runtime against concrete, named attacks","Make overwhelming volumes of security data usable in real time","Convene practitioners and ask uncomfortable questions"],"partnership_formats":["Conference panel hosting and moderation","Interview or podcast series appearance","Nonprofit course partnership","Investment and advisor relationships"],"partnership_url":null,"brands":["Advancing Women in Tech","Felicis","Corridor","Observo AI","Anthropic","Coursera","1Password","Operant AI","Black Hat"],"posts_cited":15,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"anthony-moore","name":"Anthony Moore","url":"https://b2binfluencer.marketing/creators/anthony-moore/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-moore.md","descriptor":"Anthony Moore writes and works in B2B content marketing and copywriting, with a focus on making brand content more human and story-driven.","linkedin_followers":2357,"linkedin_url":"https://www.linkedin.com/in/mooreanthony","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-moore.webp","topics":["artificial-intelligence","content-marketing"],"audiences":[],"verdict":"Useful for narrative-led B2B content, copywriting, and arguments about human craft versus AI.","best_for":"Mid-market B2B software brands wanting founder-voice emails, longform thought pieces, and AI disclosure standards.","not_for":"High-volume SEO articles, paid social captions, reach guarantees, and per-word rates.","takeaways":["B2B content fails because it does not tell stories, not because it lacks AI.","AI takes formulaic writing jobs first; human craft is the differentiator.","Audience distrust of AI is a lasting constraint and a norm, not just a market gap."],"check_first":"Confirm current availability and ask for samples across other formats or assignments.","main_ideas":["B2B content fails because it does not tell stories, not because it lacks AI","AI takes formulaic writing jobs first; human craft is the differentiator","Audience distrust of AI is a lasting constraint and a norm, not just a market gap","A hard job search reshaped Moore's priorities around fit, family and honest work"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-15","similar":[{"id":"gurpreet-kaur","url":"https://b2binfluencer.marketing/creators/gurpreet-kaur/"},{"id":"aiman-asalm","url":"https://b2binfluencer.marketing/creators/aiman-asalm/"},{"id":"angamba-longjam","url":"https://b2binfluencer.marketing/creators/angamba-longjam/"}],"engagement":null},{"id":"salman-munir","name":"Salman Munir","url":"https://b2binfluencer.marketing/creators/salman-munir/","markdown_url":"https://b2binfluencer.marketing/creators/salman-munir.md","descriptor":"Salman Munir shares Meta Ads and ecommerce growth advice, including how to audit ad accounts, measure performance, and improve offers and creative.","linkedin_followers":24057,"linkedin_url":"https://www.linkedin.com/in/salman-munir","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/salman-munir.webp","topics":["ecommerce","paid-ads","meta-ads","dtc-ecommerce","unit-economics","creative-strategy"],"audiences":[],"verdict":"Most useful for auditing Meta Ads accounts and setting a blended sales measurement for ecommerce growth.","best_for":"A DTC ecommerce brand wanting a Meta Ads audit and blended ROAS measurement framework.","not_for":"A North American B2B software brand seeking sponsored posts, set fees, or audience demographics.","takeaways":["Audit accounts on six checks: structure, velocity, creative, offer, tracking, landing page.","Use total revenue divided by total ad spend as a profitability measure.","Sell the customer's desired outcome, such as clear skin rather than serum."],"check_first":"Confirm whether sponsored placements, rates, terms, and audience demographics are available.","main_ideas":["Diagnose the account on six fixed checks before changing a single ad","Stop hunting for the one true sales number; use one blended figure","Fix the economics before scaling the spend","Chase new customers only after you have paid for the ones you have","A discount is a timed spike, not a standing price"],"partnership_formats":["Ad account audit by direct message","Blended-ROAS measurement check","Advertising angle rebuild"],"partnership_url":null,"brands":["AdLinked"],"posts_cited":13,"latest_post":"2026-09-25","similar":[{"id":"daniel-valencia-sartor","url":"https://b2binfluencer.marketing/creators/daniel-valencia-sartor/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"}],"engagement":null},{"id":"christopher-acevedo","name":"Christopher Acevedo","url":"https://b2binfluencer.marketing/creators/christopher-acevedo/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-acevedo.md","descriptor":"Christopher Acevedo writes about revenue operations (RevOps), with a focus on using AI for CRM updates and sales workflows, and on governing AI agents in go-to-market teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cnacevedo","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations","ai-governance","ai-agents","ai-adoption"],"audiences":["revops-leaders"],"verdict":"Christopher Acevedo is useful for B2B SaaS RevOps advice on AI governance and CRM update automation.","best_for":"A B2B SaaS company building RevOps that wants their advisory or talk, not promotion.","not_for":"A consumer home goods brand seeking paid short form video is not for them.","takeaways":["AI token consumption can show activity without showing progress, like sales dials.","AI does not fix unclear processes; it amplifies the noise.","CRM updating agents need a written runbook before they touch records."],"check_first":"Confirm their partnership options, rates, audience data, and contact route before considering work.","main_ideas":["Activity metrics are easy to measure, but AI leverage depends on outcomes","AI does not fix unclear processes; it amplifies the noise","CRM-updating agents need a written runbook layer before they touch records","AI agents need governance scoped to the systems and credentials they actually touch"],"partnership_formats":[],"partnership_url":null,"brands":["Corridor"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"},{"id":"ahikam-kaufman","url":"https://b2binfluencer.marketing/creators/ahikam-kaufman/"},{"id":"sam-alba","url":"https://b2binfluencer.marketing/creators/sam-alba/"}],"engagement":null},{"id":"richard-mithoff","name":"Richard Mithoff","url":"https://b2binfluencer.marketing/creators/richard-mithoff/","markdown_url":"https://b2binfluencer.marketing/creators/richard-mithoff.md","descriptor":"Richard Mithoff shares practical guidance for people comparing franchise systems and business acquisitions, with a focus on matching the work of ownership to a buyer’s skills and goals.","linkedin_followers":6488,"linkedin_url":"https://www.linkedin.com/in/richmithoff","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Richard Mithoff is most useful for content on franchise buyer fit and AI adoption for multi-unit investors.","best_for":"A franchise development company planning content on AI adoption and buyer-fit frameworks for multi-unit franchise investors.","not_for":"A software company selling an AI scheduling tool to single-location small business owners through creator-led demo videos.","takeaways":["Judge the owner's weekly work before the brand's promises or recognition.","National trend data cannot tell you whether a local market is saturated.","AI must work in daily operations and across several units, not just its pitch."],"check_first":"Confirm audience data, commercial terms, and format evidence before any commitment.","main_ideas":["Judge the owner’s work before the brand","A national trend cannot tell you whether a local market is saturated","Support is not the same as active involvement","AI must work in daily operations and at portfolio scale","Buying an existing business still means taking the operating seat"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"lolita-petrossov","name":"Lolita Petrossov","url":"https://b2binfluencer.marketing/creators/lolita-petrossov/","markdown_url":"https://b2binfluencer.marketing/creators/lolita-petrossov.md","descriptor":"Lolita Petrossov leads Evestar, an ecommerce marketing agency. Petrossov's posts describe using AI to expand the work the team can deliver and argue that brands benefit when one agency coordinates marketing across channels.","linkedin_followers":6823,"linkedin_url":"https://www.linkedin.com/in/lfrangulyan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lolita-petrossov.webp","topics":["artificial-intelligence","ecommerce","paid-ads","ecommerce-marketing"],"audiences":["dtc-brands","agency-owners"],"verdict":"They are useful for discussing agency coordination, shared accountability, and the impact of AI on marketing teams.","best_for":"A DTC brand looking to replace fragmented marketing with a single, accountable agency.","not_for":"Campaign meant to reach DTC shoppers or drive consumer product sales through their personal channel.","takeaways":["AI should amplify people’s judgment, not replace the team.","Fragmented agencies can leave the brand owner coordinating everything.","AI adoption can lead to tripling bills and unchanged team size."],"check_first":"Ask which channels they run directly and who owns cross-channel changes.","main_ideas":["AI should amplify people’s judgment, not replace the team","AI can make coordination work visible and continuous","Fragmented agencies can leave the brand owner coordinating everything","One team and shared accountability are Petrossov’s proposed answer to fragmentation"],"partnership_formats":["Single-agency, full-outcome engagement"],"partnership_url":null,"brands":["Evestar","Anthropic"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"mike-philie","name":"Mike Philie","url":"https://b2binfluencer.marketing/creators/mike-philie/","markdown_url":"https://b2binfluencer.marketing/creators/mike-philie.md","descriptor":"Mike Philie advises printing-company owners and leaders on sales growth, sales leadership, and building a stronger leadership bench. Their posts focus on practical steps such as finding internal barriers to sales, using customer data, and preparing for key hires before vacancies arise.","linkedin_followers":3663,"linkedin_url":"https://www.linkedin.com/in/mike-philie","youtube_url":null,"photo_url":null,"topics":["leadership","sales","sales-leadership"],"audiences":[],"verdict":"Mike Philie is most useful for practical, question-led advice on printing-company sales growth, sales leadership, and leadership bench building.","best_for":"Consulting, facilitated workshops, or conference sessions for printing-company owners and leaders facing flat sales or succession problems.","not_for":"Paid creator sponsorship seeking broad non-printing B2B or consumer reach, media kits, rate cards, or measurable audience performance.","takeaways":["Stalled sales growth often comes from internal obstacles like slow quoting, weak CRM habits, unclear accountability.","A few big accounts can hide a stalled pipeline.","Name internal successor and external backup for five people they can least afford to lose."],"check_first":"Confirm recent reach, engagement, audience breakdowns, and Expo attendance before committing budget.","main_ideas":["Stalled sales growth is usually an inside job","A few big accounts can hide a stalled pipeline","The owner is the company's best sales leader","Build the leadership bench while the seats are still full","Candidates are interviewing the employer too"],"partnership_formats":[],"partnership_url":null,"brands":["Philie Group","PRINTING United Expo"],"posts_cited":16,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"emmanuelle-benoliel","name":"Emmanuelle Benoliel","url":"https://b2binfluencer.marketing/creators/emmanuelle-benoliel/","markdown_url":"https://b2binfluencer.marketing/creators/emmanuelle-benoliel.md","descriptor":"Emmanuelle Benoliel is a B2B marketer who writes about building marketing systems, account-based marketing (ABM), and practical uses of AI. Her posts explain how teams can connect content, data, sales, and automation—and why sound processes matter before adding AI agents.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/emmanuellekleinmann","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emmanuelle-benoliel.webp","topics":["artificial-intelligence","ai-agents","account-based-marketing","ai-marketing"],"audiences":[],"verdict":"Emmanuelle Benoliel is most useful for grounded explanations of building AI-assisted ABM systems and marketing operations.","best_for":"French-language ABM or marketing-operations software vendor targeting B2B SaaS marketing leaders and operations leads.","not_for":"English-language North American enterprise AI platform seeking broad-reach awareness for a general business audience.","takeaways":["AI should free marketers for judgment, not just produce faster.","Automation amplifies foundations; it does not create them.","ABM is a system and an internal competence, not a channel."],"check_first":"Confirm audience data, language, format, price, lead time, disclosure, and inquiry route before contacting.","main_ideas":["AI should free marketers for judgment, not just produce faster","Automation amplifies foundations; it does not create them","ABM is a system and an internal competence, not a channel","Marketing careers are shifting from narrow specialisation to cross-disciplinary orchestration","Vanity engagement should be converted into qualified pipeline"],"partnership_formats":[],"partnership_url":null,"brands":["ElevenLabs","UnlockM","Agorapulse"],"posts_cited":11,"latest_post":"2026-09-05","similar":[],"engagement":null},{"id":"taylor-lagace","name":"Taylor Lagace","url":"https://b2binfluencer.marketing/creators/taylor-lagace/","markdown_url":"https://b2binfluencer.marketing/creators/taylor-lagace.md","descriptor":"Taylor Lagace works on paid media strategy for e-commerce brands, using bottom-up business forecasts to set advertising targets and evaluate acquisition performance.","linkedin_followers":7584,"linkedin_url":"https://www.linkedin.com/in/taylor-lagace-5080a9b2","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/taylor-lagace.webp","topics":["ecommerce","paid-ads"],"audiences":["ecommerce-founders"],"verdict":"Taylor Lagace is most useful for bottom-up paid media forecasts and measurement for e-commerce brands.","best_for":"A DTC e-commerce brand with several products and uneven margins improving paid media forecasting and attribution.","not_for":"Paid creator sponsorships for broad consumer reach and engagement.","takeaways":["Start with founder revenue, profit, and exit goals, then test against historical business data.","Measure against Shopify sales, not attribution tools that reconstruct incomplete customer journeys.","Set product-level targets tied to contribution margin, not one blended ROAS."],"check_first":"Ask for the full forecasting workflow, outcome data, and references before relying on the method.","main_ideas":["Build a forecast from a brand's real history, not to hit a stated goal","Make the business forecast the target the ad account is held to","Hold every product to the same margin outcome, not one blended ROAS","Attribution tools cannot see the full journey; start measurement with sales that actually happened","Once retention basics work, focus on acquisition efficiency and cost structure"],"partnership_formats":[],"partnership_url":null,"brands":["M&Ms","Purdy & Figg","WildBird","Northbeam","Triple Whale","QALO"],"posts_cited":13,"latest_post":"2026-07-14","similar":[{"id":"reeto-m","url":"https://b2binfluencer.marketing/creators/reeto-m/"},{"id":"charley-mcdonnell","url":"https://b2binfluencer.marketing/creators/charley-mcdonnell/"},{"id":"nathan-perdriau","url":"https://b2binfluencer.marketing/creators/nathan-perdriau/"}],"engagement":null},{"id":"gilles-bertaux","name":"Gilles Bertaux","url":"https://b2binfluencer.marketing/creators/gilles-bertaux/","markdown_url":"https://b2binfluencer.marketing/creators/gilles-bertaux.md","descriptor":"Gilles Bertaux shares lessons from building Livestorm, a webinar platform, including how to grow through educational webinars, stand out in a crowded market, and rethink pricing.","linkedin_followers":8929,"linkedin_url":"https://www.linkedin.com/in/gillesbertaux","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gilles-bertaux.webp","topics":["artificial-intelligence","b2b-marketing","demand-generation","b2b-saas"],"audiences":["b2b-marketers"],"verdict":"Useful for B2B SaaS webinar growth, pricing, positioning, and post-event lead routing insights.","best_for":"B2B SaaS marketing, demand-gen, or go-to-market campaigns needing webinar and pricing content.","not_for":"Paid LinkedIn carousel or short-video packages for security engineers with guaranteed metrics.","takeaways":["A European bank grew from about 3,000 to nearly 18,000 contacts per quarter with weekly webinars.","Livestorm moved to attendee-based pricing: one attendee equals one credit, internal team members free.","Competition framework compares product, distribution, pricing, and services, using Microsoft Teams to explain specialization."],"check_first":"Confirm LinkedIn follower demographics and recent brand-partner campaign results before committing.","main_ideas":["Price for actual use, not seats or registrations","Compete where incumbents are weak, and specialize","Build a webinar system, not a run of events","Keep working the webinar after it ends","Run event operations and handoffs through AI assistants"],"partnership_formats":[],"partnership_url":null,"brands":["Livestorm","HubSpot","Salesforce"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"bill-harder","name":"Bill Harder","url":"https://b2binfluencer.marketing/creators/bill-harder/","markdown_url":"https://b2binfluencer.marketing/creators/bill-harder.md","descriptor":"Bill Harder writes about leadership, organizational risk, and hiring. The posts argue for inclusive, psychologically safe teams, deliberate risk management, and valuing broad experience in operations roles.","linkedin_followers":955,"linkedin_url":"https://www.linkedin.com/in/bill-harder","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bill-harder.webp","topics":["leadership","risk-management"],"audiences":["hiring-managers","hr-and-people-leaders","operations-leaders"],"verdict":"Bill Harder is most useful for practical frameworks on inclusive leadership, organizational risk, and generalist operations hiring.","best_for":"A leadership development or talent strategy consultancy seeking a speaker or thought partner.","not_for":"A campaign focused on broad reach or a ready-to-buy sponsored-post package.","takeaways":["Psychological safety and inclusion support team performance and treat people decently.","Leaders should identify and manage risks rather than try to eliminate them.","Broad experience helps operations teams spot problems across an organization."],"check_first":"Confirm audience composition, sponsorship interest, deliverables, timing, usage rights, and fees.","main_ideas":["Inclusive leadership and psychological safety are both a matter of decency and a measurable performance advantage","Risk management is a leadership discipline of deliberate choices, not risk elimination","Generalist career breadth is a hiring asset in operations, not a scattered resume","Arguments built on named evidence, reusable frameworks, and a short takeaway"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-05-11","similar":[{"id":"bill-fotsch","url":"https://b2binfluencer.marketing/creators/bill-fotsch/"},{"id":"lynn-warneke","url":"https://b2binfluencer.marketing/creators/lynn-warneke/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"}],"engagement":null},{"id":"jeff-reekers","name":"Jeff Reekers","url":"https://b2binfluencer.marketing/creators/jeff-reekers/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-reekers.md","descriptor":"Jeff Reekers writes about building Champion, a company focused on helping businesses grow through customer marketing, advocacy, and customer champions who can provide firsthand proof in sales.","linkedin_followers":14794,"linkedin_url":"https://www.linkedin.com/in/jeffreekers","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-reekers.webp","topics":["artificial-intelligence","sales","enterprise-sales"],"audiences":["sales-leaders","founders"],"verdict":"Jeff Reekers is most useful for explaining how customer champions provide verifiable proof in B2B sales.","best_for":"B2B SaaS companies rebuilding customer-advocacy-led sales motions or seeking a talk on customer proof.","not_for":"Consumer brands seeking paid short-form video partnerships for young lifestyle audiences.","takeaways":["A customer champion helped a buyer tell proven product experience from a competitor's claims.","A weekly retro maps executives, procurement, legal, technical reviewers, and champions in the buying committee.","A year-end post cites 100% GRR and about 130% NRR in enterprise."],"check_first":"Confirm paid partnership or talk offerings, audience demographics, engagement, and whether earlier signature work is public.","main_ideas":["Customer champions are verifiable proof, and AI makes that proof more valuable","Grow through the success of your existing customers","Use AI to identify who will advocate, then route their proof into revenue work","Decisions run through a full buying committee, so map every voice","A Midwest base is a strategic advantage, not a limitation"],"partnership_formats":[],"partnership_url":null,"brands":["Champion","Salesforce","Refinery Ventures"],"posts_cited":12,"latest_post":"2026-10-02","similar":[{"id":"gianna-scorsone","url":"https://b2binfluencer.marketing/creators/gianna-scorsone/"},{"id":"nayaja-lewis","url":"https://b2binfluencer.marketing/creators/nayaja-lewis/"},{"id":"aleksandra-d","url":"https://b2binfluencer.marketing/creators/aleksandra-d/"}],"engagement":null},{"id":"daisy-lyons","name":"Daisy Lyons","url":"https://b2binfluencer.marketing/creators/daisy-lyons/","markdown_url":"https://b2binfluencer.marketing/creators/daisy-lyons.md","descriptor":"Daisy Lyons is a B2B marketer who writes about building credibility, partnerships, and coordinated marketing, and shares experience with business events and retail technology.","linkedin_followers":1134,"linkedin_url":"https://www.linkedin.com/in/daisylouiselyons","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daisy-lyons.webp","topics":["ecommerce","b2b-marketing","event-marketing"],"audiences":["b2b-marketing-teams"],"verdict":"Useful for credibility-led B2B marketing around partnerships, events, referrals, and coordinated retail technology campaigns.","best_for":"Retail or ecommerce technology brands planning a UK partner and event led credibility programme with several teams.","not_for":"Reach led paid placements judged on impressions, follower growth, conversions, or one person covering every discipline.","takeaways":["Being known is not the same as being chosen; credibility helps buyers choose.","Partnerships transfer trust rather than only adding reach, through referrals and introductions.","They co-hosted a London rooftop event with Brightpearl by Sage, WIRO and Swap."],"check_first":"Confirm if this is employer-side or bookable creator work, and ask for commercial terms and audience data.","main_ideas":["Being known is not the same as being chosen","The most valuable marketing asset is what other people say when you are not there","Partnerships transfer trust, not just extend reach","Marketing functions need to follow the same score","Test job titles and descriptions against the business problem"],"partnership_formats":[],"partnership_url":null,"brands":["Sage","WIRO","Swap"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ari-hoffman","name":"Ari Hoffman","url":"https://b2binfluencer.marketing/creators/ari-hoffman/","markdown_url":"https://b2binfluencer.marketing/creators/ari-hoffman.md","descriptor":"Ari Hoffman works in customer marketing and customer advocacy, with a focus on connecting customer communities and Customer Success to broader go-to-market growth.","linkedin_followers":19070,"linkedin_url":"https://www.linkedin.com/in/arijhoffman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ari-hoffman.webp","topics":["customer-success","go-to-market-strategy"],"audiences":[],"verdict":"Ari Hoffman is most useful for customer advocacy, community-led growth, and cross-functional Customer Success strategy.","best_for":"B2B SaaS companies seeking customer advocacy and community-led growth strategy to improve retention and expansion.","not_for":"Paid sponsorship or direct-response demand generation for a technical developer tool needing verified audience and guarantees.","takeaways":["They argue community is operational infrastructure, not simply a marketing program.","One customer signal appears as advocacy, feedback, deflection, adoption, and pipeline.","A CAP Awards post says Customer Success, Advocacy, and Customer Marketing learn from playbooks."],"check_first":"Confirm sponsorship terms, audience demographics, and performance data before contacting Ari Hoffman.","main_ideas":["Treat customer community as shared go-to-market infrastructure","Make customer advocacy a source of learning across teams","Use customer engagement to shape culture and product, not just communications","Connect product-use evidence with customer-facing decisions"],"partnership_formats":[],"partnership_url":null,"brands":["The Purpose Code","The Community Code","HubSpot","Amplitude","CAP Awards","ClientSuccess"],"posts_cited":11,"latest_post":"2026-07-15","similar":[{"id":"gianna-scorsone","url":"https://b2binfluencer.marketing/creators/gianna-scorsone/"},{"id":"lindsay-riggs","url":"https://b2binfluencer.marketing/creators/lindsay-riggs/"},{"id":"priyadarshini-ravichandran","url":"https://b2binfluencer.marketing/creators/priyadarshini-ravichandran/"}],"engagement":null},{"id":"andrea-licciardi","name":"Andrea Licciardi","url":"https://b2binfluencer.marketing/creators/andrea-licciardi/","markdown_url":"https://b2binfluencer.marketing/creators/andrea-licciardi.md","descriptor":"Andrea Licciardi writes about industrial cybersecurity, including securing operational technology and using AI in industrial environments. The posts also emphasize practical risk decisions and the people who respond to cyber incidents.","linkedin_followers":21843,"linkedin_url":"https://www.linkedin.com/in/andrealicciardi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrea-licciardi.webp","topics":["artificial-intelligence","cybersecurity","ai-security","cyber-resilience","incident-response"],"audiences":[],"verdict":"Andrea Licciardi is most useful for grounded industrial cybersecurity writing on OT, AI adoption, risk decisions, and incident response.","best_for":"An industrial cybersecurity vendor running a thought leadership campaign on secure AI adoption in OT.","not_for":"A consumer cybersecurity brand seeking broad-reach personal device safety content and short-form video.","takeaways":["AI in operational technology must start with industrial security fundamentals, not data skills alone.","A security no without business context can push people to shadow IT and reduce visibility.","Incident response depends on people making decisions and communicating before the picture is clear."],"check_first":"Confirm whether partnerships are available and request rates, deliverables, and audience demographics.","main_ideas":["AI in operational technology must earn its place through industrial security fundamentals","A security “no” without business context can create hidden risk","Incident response means people making decisions before the picture is clear","Diversity of thinking is an operational control; national cyber work succeeds invisibly"],"partnership_formats":[],"partnership_url":null,"brands":["Semperis","ISA","Autoriteti Kombëtar për Sigurinë Kibernetike (AKSK)"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"michael-seeley","name":"Michael Seeley","url":"https://b2binfluencer.marketing/creators/michael-seeley/","markdown_url":"https://b2binfluencer.marketing/creators/michael-seeley.md","descriptor":"Michael Seeley works on venture development through Liminal Group, helping founders and organizations that support entrepreneurs turn early ideas into more developed, investable businesses. His work includes programs for footwear innovators and partnerships that add specialist expertise around existing startup-support services.","linkedin_followers":2607,"linkedin_url":"https://www.linkedin.com/in/thinkseeley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-seeley.webp","topics":["startup"],"audiences":["founders"],"verdict":"Most useful for venture development programs and expert networks that help organizations support founders, not consumer creator marketing.","best_for":"Venture development organizations, EDOs, universities, or accelerators wanting specialist depth for early-stage ventures.","not_for":"Consumer footwear brand marketing teams seeking paid creator content to sell sneakers.","takeaways":["Build ventures in order: relevance, then reality, then resilience.","Vantage adds expert depth around an organization's existing founder support services.","Footwear Innovation Launchpad selects eight innovators for an eight-week development program."],"check_first":"Confirm LinkedIn analytics and whether followers work at ESOs, universities, accelerators, or are founders.","main_ideas":["Build ventures through relevance, then reality, then resilience — in that order","Strengthen the door founders already walked through instead of adding another resource","Keep expert depth on standby and match it to the venture’s stage","Treat a mixed-discipline cohort as the source of the ideas, not a side effect","Run industry programs as an open call, a small selected cohort, and a pitch to buyers"],"partnership_formats":["Expert network layered onto an existing founder program (Vantage™)","Cohort-based innovation competition and development lab (Footwear Innovation Launchpad)"],"partnership_url":null,"brands":["Liminal Group","Footwear Innovation Foundation","SURGE powered by Lakeshore Advantage"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"jeff-bisset","name":"Jeff Bisset","url":"https://b2binfluencer.marketing/creators/jeff-bisset/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-bisset.md","descriptor":"Jeff Bisset writes about enterprise data quality, CRM record cleanup, and data security. Bisset’s posts describe Cleanlist’s approach to preparing and protecting customer data for marketing campaigns.","linkedin_followers":3579,"linkedin_url":"https://www.linkedin.com/in/jeffbisset","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-bisset.webp","topics":["b2b-marketing","crm-data-quality","data-privacy"],"audiences":[],"verdict":"Jeff Bisset is most useful for explaining enterprise data quality, CRM cleanup, security review, and campaign readiness through Cleanlist examples.","best_for":"Fits B2B data hygiene, enrichment, or compliance services brands targeting CRM, marketing operations, IT, or security reviewers.","not_for":"Does not fit consumer brands or mass-market software seeking paid creator sponsorship, short video, or lifestyle content.","takeaways":["Data cleaning is ongoing maintenance, not a one-off scrub.","Enterprise deals are blocked by security review, not by ideas.","Before a 1.2 million piece mailing, they flagged 90,000 risky records and reported saving $180,000."],"check_first":"Confirm direct audience data, comparable post results, business practices, and the client result before contacting them.","main_ideas":["Data cleaning is ongoing maintenance, not a one-off scrub","Enterprise deals are blocked by security review, not by ideas","The export is itself the vulnerability","Clean data is the floor, enrichment is the ceiling","The vendor should absorb procurement friction"],"partnership_formats":[],"partnership_url":null,"brands":["Cleanlist","Verisign"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"marcel-velica","url":"https://b2binfluencer.marketing/creators/marcel-velica/"},{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"cody-glisson","url":"https://b2binfluencer.marketing/creators/cody-glisson/"}],"engagement":null},{"id":"chandan-senapati","name":"Chandan Senapati","url":"https://b2binfluencer.marketing/creators/chandan-senapati/","markdown_url":"https://b2binfluencer.marketing/creators/chandan-senapati.md","descriptor":"Chandan Senapati writes about B2B marketing, product marketing, Reddit visibility, and how people discover businesses through AI tools. Their posts explain marketing ideas with practical steps and examples.","linkedin_followers":1834,"linkedin_url":"https://www.linkedin.com/in/chandan-senapati-945a8b1b4","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chandan-senapati.webp","topics":["artificial-intelligence","b2b-marketing","seo","ai-search-visibility","demand-generation"],"audiences":[],"verdict":"They are most useful for practical B2B marketing advice, Reddit visibility methods, and AI-discovery case studies.","best_for":"Fits B2B SaaS marketing teams seeking an AI-era demand generation or Reddit visibility workshop.","not_for":"Does not fit paid distribution with guaranteed reach, fixed impressions, or published rate-card pricing.","takeaways":["Search Google for Reddit threads, read the discussion, then contribute a useful answer.","Examine buyer trust, market understanding, and alignment before choosing content, channels, or ads.","A two-week AI-discovery case study reported 10 leads and five purchases for Ricacha Jewellery."],"check_first":"Ask how leads and purchases were attributed and for recent LinkedIn engagement statistics.","main_ideas":["Start with where the buyer is, not with the channel you want to run","Reddit rewards contribution, not marketing","AI-assisted discovery happens before the website visit","Product marketing is observation and public experimentation, not vibes and frameworks","The through-line moves from channel playbooks toward AI-era discovery"],"partnership_formats":[],"partnership_url":null,"brands":["Ricacha Jewellery"],"posts_cited":10,"latest_post":"2026-10-02","similar":[{"id":"elena-dyulgerova","url":"https://b2binfluencer.marketing/creators/elena-dyulgerova/"},{"id":"irina-maltseva","url":"https://b2binfluencer.marketing/creators/irina-maltseva/"},{"id":"mitesh-patel","url":"https://b2binfluencer.marketing/creators/mitesh-patel/"}],"engagement":null},{"id":"stephen-cassidy","name":"Stephen Cassidy","url":"https://b2binfluencer.marketing/creators/stephen-cassidy/","markdown_url":"https://b2binfluencer.marketing/creators/stephen-cassidy.md","descriptor":"Stephen Cassidy writes about using conversation to build relationships and trust, especially in recruiting and sales. Cassidy's posts connect practical conversation steps—listening, asking, reflecting and acting—with personal observations from walks with Benson.","linkedin_followers":7724,"linkedin_url":"https://www.linkedin.com/in/stephencassidy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephen-cassidy.webp","topics":["sales","recruiting"],"audiences":[],"verdict":"Useful for speaking, workshops, or content about consultative conversation in recruiting and sales.","best_for":"Recruiting or sales training brands wanting a speaker, coach, or content collaborator.","not_for":"Paid sponsorship packages with fixed video deliverables, audience targets, or performance reporting.","takeaways":["Process and Results lays out seven steps: Engage, Discover, Understand, Explore, Agree, Act, Reflect.","The End of the Trail gives four debrief questions about showing up, noticing, learning, connection.","Cassidy contrasts counting phone calls with measuring engagement time per call."],"check_first":"Ask for recent LinkedIn audience analytics or a survey on industry, seniority, geography, engagement.","main_ideas":["Conversation is a process, not a talent","The art is judgement in the moment; the science is everything built around it","The process leads, and the direction shows up after you start walking","Goals and the trail are companions, not opponents","Satisfaction is a moment you notice, not a result you produce"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"mike-martinussen","url":"https://b2binfluencer.marketing/creators/mike-martinussen/"},{"id":"barbara-bruno","url":"https://b2binfluencer.marketing/creators/barbara-bruno/"},{"id":"loren-lahav","url":"https://b2binfluencer.marketing/creators/loren-lahav/"}],"engagement":null},{"id":"felicia-kashevaroff","name":"Felicia Kashevaroff","url":"https://b2binfluencer.marketing/creators/felicia-kashevaroff/","markdown_url":"https://b2binfluencer.marketing/creators/felicia-kashevaroff.md","descriptor":"Felicia Kashevaroff is a relationship coach, researcher, and founder of Tend Task. Her work helps couples build stronger partnerships through communication practices, shared routines, and a fairer division of household and mental work.","linkedin_followers":1068,"linkedin_url":"https://www.linkedin.com/in/felicia-kashevaroff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/felicia-kashevaroff.webp","topics":[],"audiences":[],"verdict":"Felicia Kashevaroff is most useful for co-branded articles or workshops teaching intentional relationship design to engaged or dual-career professional couples.","best_for":"Couples wellness or relationship coaching brands wanting co-branded article or live workshop for professional couples.","not_for":"Mass-reach paid creator campaigns needing short-form video, impressions, click-throughs, or promo-code redemptions.","takeaways":["Partnerships are designed, not accidental, and wedding planning can reveal unequal invisible work.","Recurring conflict often cannot be solved, so partners can strengthen their response instead.","Small rituals and rhythms hold a marriage together more than grand gestures."],"check_first":"Confirm video capability, recent post-level reach, audience demographics, rates, deliverables, and approval steps.","main_ideas":["A partnership is designed, not defaulted into","The fairness paradox: unequal work is learned, and naming it comes first","Engagement is a rare window for building habits","Most conflict cannot be solved, so strengthen the response instead","Small rituals and rhythms hold a marriage together, not grand gestures"],"partnership_formats":[],"partnership_url":null,"brands":["Tend Task","The Ritz-Carlton Bacara"],"posts_cited":11,"latest_post":"2026-08-17","similar":[{"id":"anca-platon-trifan","url":"https://b2binfluencer.marketing/creators/anca-platon-trifan/"},{"id":"don-schin","url":"https://b2binfluencer.marketing/creators/don-schin/"}],"engagement":null},{"id":"mike-macdonald","name":"Mike MacDonald","url":"https://b2binfluencer.marketing/creators/mike-macdonald/","markdown_url":"https://b2binfluencer.marketing/creators/mike-macdonald.md","descriptor":"Mike MacDonald shares practical advice on B2B demand generation and growth marketing, including email re-engagement, content strategy, customer advocacy, and measuring marketing’s contribution to revenue.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mikemacdirect","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-macdonald.webp","topics":["b2b-marketing","content-marketing","email-marketing","go-to-market-strategy","demand-generation","marketing-measurement"],"audiences":["b2b-marketing-leaders"],"verdict":"Mike MacDonald is most useful for practical B2B demand generation advice on email, content, measurement, and advocacy.","best_for":"B2B SaaS or marketing technology brands wanting thought leadership on demand generation systems.","not_for":"Consumer brands or campaigns needing video, media kits, demographics, or guaranteed reach and engagement.","takeaways":["Re-engagement plan uses a 30-day sequence and removes contacts who do not respond.","Email measurement suggests comparing a matched no-email group with a group that receives email.","Posts propose a 60/40 split between long-term brand building and performance marketing."],"check_first":"Ask for partnership terms, formats, inquiry route, audience demographics, and supporting performance evidence.","main_ideas":["Demand generation is a buying-journey design problem, not a lead-volume problem","Earn attention instead of renting it, on roughly a 60/40 split","Prove that marketing causes revenue, not just that it got clicks","Dormant contacts are a fixable liability, not just a big list","Customer advocacy is a demand engine, not a nice-to-have"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":17,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"chris-stanczak","name":"Chris Stanczak","url":"https://b2binfluencer.marketing/creators/chris-stanczak/","markdown_url":"https://b2binfluencer.marketing/creators/chris-stanczak.md","descriptor":"Chris Stanczak is a talent development professional who helps organizations connect employee learning with business goals. Stanczak's work includes learning strategy, measuring program impact, succession planning, and practical uses of AI in training and development.","linkedin_followers":2229,"linkedin_url":"https://www.linkedin.com/in/chrisstanczak","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-stanczak.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Most useful for practical L&D posts on learning strategy, measurement, and AI in talent development.","best_for":"A B2B learning technology vendor seeking a practitioner webinar on measuring learning impact.","not_for":"Consumer AI apps, general future-of-work brands, or developer tools seeking large reach.","takeaways":["Learning spend should follow a strategy, not convenience.","Measure learning with a preponderance of evidence, including promotions and reduced turnover.","Treat AI as a learning and development co-pilot, not a technology specialty."],"check_first":"Confirm commercial terms, audience analytics, and past webinar figures before contacting them.","main_ideas":["Learning spend should follow a strategy, not convenience","Make the case for learning with a preponderance of evidence","Treat AI as a learning and development co-pilot, not a technology specialty","Build talent development as a system, then offer the playbook elsewhere","Conferences prompt reflection and provide a publishing habit; they are not the learning itself"],"partnership_formats":[],"partnership_url":null,"brands":["DLH","Richmond Events","OpenAI","Canva","Skills Copilot"],"posts_cited":13,"latest_post":"2026-06-24","similar":[],"engagement":null},{"id":"jose-aleman","name":"Jose Aleman","url":"https://b2binfluencer.marketing/creators/jose-aleman/","markdown_url":"https://b2binfluencer.marketing/creators/jose-aleman.md","descriptor":"Jose Aleman writes about revenue operations for B2B companies, including sales forecasting, pipeline risk, executive reporting, and the connection between quoting and sales compensation.","linkedin_followers":3324,"linkedin_url":"https://www.linkedin.com/in/jose-aleman-a4539","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jose-aleman.webp","topics":["sales","revenue-operations","sales-forecasting","sales-compensation"],"audiences":["revenue-operations-leaders"],"verdict":"Useful for concrete RevOps explanations of forecast risk, hiring plan gaps, board reporting, and quoting and compensation.","best_for":"B2B SaaS revenue operations planning, forecast accuracy, pipeline risk, or CPQ and sales compensation talks.","not_for":"High-reach, video-first awareness campaigns for demand-generation managers with guaranteed views or cross-channel clips.","takeaways":["A 90-day ramp against a five-month sales cycle can break hiring plans.","Repeated close-date changes or legal review not started can reveal pipeline risk.","A discount can affect both deal margin and a rep's commission."],"check_first":"Confirm paid format, rates, audience data, and inquiry route before treating content fit as reach.","main_ideas":["A missed forecast is usually built into the plan, not earned by the sales floor","Revenue operations owns the absence of surprise, not the number","In an executive review, the problem and the fix come first and the chart comes last","Growth has to be reported next to what it cost","Quoting rules and compensation plans are one decision about what a good deal is"],"partnership_formats":[],"partnership_url":null,"brands":["Dreamforce (Salesforce)"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"hassan-mahmood","url":"https://b2binfluencer.marketing/creators/hassan-mahmood/"},{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"},{"id":"josh-roth","url":"https://b2binfluencer.marketing/creators/josh-roth/"}],"engagement":null},{"id":"mashal-fatima","name":"Mashal Fatima","url":"https://b2binfluencer.marketing/creators/mashal-fatima/","markdown_url":"https://b2binfluencer.marketing/creators/mashal-fatima.md","descriptor":"Mashal Fatima shares practical ideas about business automation, with a focus on helping real estate teams respond to leads faster. Their posts describe MashaAI Connect and explain how to improve follow-up processes before adding AI. They have also shared work on an interactive e-commerce analytics dashboard for Pakistan.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mashal-mashaaiconnect","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mashal-fatima.webp","topics":["artificial-intelligence"],"audiences":["small-business-owners"],"verdict":"Mashal Fatima is most useful for real estate lead-response advice and process design before adding AI.","best_for":"A real estate brokerage that wants faster lead response from leads it already pays for.","not_for":"A consumer mortgage lender seeking broad-reach awareness about affordability, rates, or the buying journey.","takeaways":["Compare arrival and first-contact times for the last 20 leads to assess response gaps.","Trace how a form submission reaches the CRM without anyone calling the prospect.","Answer questions about triggers, data, handoffs, and measurement before building an AI agent."],"check_first":"Confirm sponsorship formats, terms, rate card, audience data, and how to book them.","main_ideas":["Bad leads are usually slow follow-up in disguise","Fix follow-up before buying more demand","Automation starts with the workflow, not the AI agent","A concrete checklist for speed-to-lead","The product argument: respond to the leads you already have"],"partnership_formats":[],"partnership_url":null,"brands":["MashaAI Connect","Deep Embed"],"posts_cited":14,"latest_post":"2026-10-06","similar":[{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"saikat-sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/"},{"id":"ali-k-chishti","url":"https://b2binfluencer.marketing/creators/ali-k-chishti/"}],"engagement":null},{"id":"liam-j-e-gerada","name":"Liam J.E Gerada","url":"https://b2binfluencer.marketing/creators/liam-j-e-gerada/","markdown_url":"https://b2binfluencer.marketing/creators/liam-j-e-gerada.md","descriptor":"Liam J.E Gerada writes about ecommerce payments and how online stores can serve software agents that shop for people. His posts cover payment costs, subscription billing and checkout systems, and describe Krepling Pay as work on payments infrastructure for ecommerce.","linkedin_followers":1681,"linkedin_url":"https://www.linkedin.com/in/liam-j-e-gerada-28043a122","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":[],"verdict":"Most useful for merchant-level payment diagnostics and arguments about how commerce systems should adapt for shopping agents.","best_for":"A payments infrastructure brand or conference panel on agentic checkout and payment legibility.","not_for":"Consumer lifestyle or mass-market fintech short-form video campaigns aimed at broad audiences.","takeaways":["A $110 million merchant reportedly paid an effective rate above 4.3% versus quoted 2.9%.","Agents abandon checkouts that assume a human is present, including human-shaped payment forms.","Subscription billing declines can be mistaken for customer cancellations when payment and storefront data sit separately."],"check_first":"Confirm claims are verified, product ties do not affect work, and request audience demographics and engagement.","main_ideas":["The quoted processing rate is not the rate merchants pay","Agents abandon checkouts that assume a human is present","Agent purchasing moves consent from the transaction to the relationship","Neutral settlement is argued from conflict and volume","Subscription revenue leaks in the seams between tools"],"partnership_formats":[],"partnership_url":null,"brands":["Krepling Pay"],"posts_cited":10,"latest_post":"2026-08-05","similar":[],"engagement":null},{"id":"leon-lewis","name":"Leon Lewis","url":"https://b2binfluencer.marketing/creators/leon-lewis/","markdown_url":"https://b2binfluencer.marketing/creators/leon-lewis.md","descriptor":"Leon Lewis is a CPG ecommerce operator and adviser whose work focuses on helping consumer brands grow online, including on Amazon. Lewis says they spent more than a decade in the music industry, later led growth at Health Warrior, and founded Daybreak Growth Partners, which worked with independent CPG brands. Lewis has since stepped back from operating Daybreak and says they are developing something new in CPG.","linkedin_followers":4278,"linkedin_url":"https://www.linkedin.com/in/leon-lewis-2a36aa7b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/leon-lewis.webp","topics":["ecommerce"],"audiences":["ecommerce-operators","agency-owners"],"verdict":"Leon Lewis is useful for B2B content on Amazon and CPG ecommerce strategy, especially whole-business growth lessons.","best_for":"A CPG ecommerce agency content partnership aimed at independent brand founders.","not_for":"High-reach consumer sponsorship or campaigns meant to drive direct purchases from general shoppers.","takeaways":["Amazon growth takes a whole band, not one overused instrument.","Judge an ecommerce partner on results, transparency, and cost, not size.","Work is with independent CPG brands, and long relationships are the proof."],"check_first":"Confirm recent results, audience job titles, and independent case studies for comparable Amazon or CPG posts.","main_ideas":["Amazon growth takes a whole band, not one overused instrument","Judge an ecommerce partner on results, transparency, and cost, not on size","The work is with independent CPG brands, and long relationships are the proof","Make room for what you love, including music and recovery"],"partnership_formats":[],"partnership_url":null,"brands":["Daybreak Growth Partners","Health Warrior Superfoods"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"don-brett","url":"https://b2binfluencer.marketing/creators/don-brett/"},{"id":"gabriel-wolff","url":"https://b2binfluencer.marketing/creators/gabriel-wolff/"}],"engagement":null},{"id":"luiz-tessarolli","name":"Luiz Tessarolli","url":"https://b2binfluencer.marketing/creators/luiz-tessarolli/","markdown_url":"https://b2binfluencer.marketing/creators/luiz-tessarolli.md","descriptor":"Luiz Tessarolli is a Brazil-based founder and engineer building Recrutador, a hiring tool designed to help interviewers evaluate candidates against clear criteria and evidence rather than impressions.","linkedin_followers":821,"linkedin_url":"https://www.linkedin.com/in/luiz-tessarolli","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luiz-tessarolli.webp","topics":["startup","recruiting"],"audiences":[],"verdict":"Luiz Tessarolli is most useful for practical structured-hiring education for SMB owners and hiring managers, tied to Recrutador.","best_for":"It fits recruiting-tech educational co-marketing aimed at SMB owners and hiring managers without formal HR.","not_for":"It does not fit large employer-brand or job-board campaigns seeking broad job-seeker reach and paid sponsorship.","takeaways":["Hiring often rewards confidence or rapport over evidence of candidate ability.","Write four to six concrete criteria before the first interview.","Recrutador assists the interviewer and does not make the hiring decision."],"check_first":"Confirm audience demographics, professional attributes, and recent structured-hiring post results.","main_ideas":["Structured interviews beat interview charisma","Write four to six concrete criteria before the first interview","Recrutador should assist the interviewer, not decide","Make structured hiring usable for teams without HR, in Portuguese and English"],"partnership_formats":[],"partnership_url":null,"brands":["Recrutador"],"posts_cited":11,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"adam-roberts","name":"Adam Roberts","url":"https://b2binfluencer.marketing/creators/adam-roberts/","markdown_url":"https://b2binfluencer.marketing/creators/adam-roberts.md","descriptor":"Adam Roberts shares advice on Meta ad creative and reviews Shopify ad accounts, focusing on hooks, performance metrics and ways to improve results. The linked Chatzzz podcast listings also identify Adam as the host.","linkedin_followers":2683,"linkedin_url":"https://www.linkedin.com/in/adzzzroberts","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-roberts.webp","topics":["paid-ads","meta-ads","creative-testing"],"audiences":["dtc-ecommerce"],"verdict":"Adam Roberts is most useful for practical Meta ad creative audits and Shopify ad performance reviews.","best_for":"Shopify or DTC brands with live Meta ad spend and creative fatigue needing audits and testing.","not_for":"Paid multi-episode Chatzzz podcast sponsorship with exclusivity, ad slots, host reads, demographics, usage rights.","takeaways":["Winning ads had ROAS over 4, cost per purchase under £10, click-through rate above 1.9%.","A Shopify account best ad: ROAS 4.65, cost per purchase £6.83, click-through rate 3.61%.","Weak hook example: Hi guys, I just wanted to talk about... versus benefit-led hoodie opening."],"check_first":"Confirm audience demographics, podcast download figures, and whether paid sponsorship or partnership formats exist.","main_ideas":["Judge winning ad creative by three numbers","The first three seconds determine whether viewers keep watching","Scale by feeding the algorithm new creative, not by spending more","Health, client relationships and a brand of their own","Long-form conversations about other people's journeys"],"partnership_formats":["Meta ad creative review, arranged by direct message"],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"amir-faizan-malik","name":"Amir Faizan Malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/","markdown_url":"https://b2binfluencer.marketing/creators/amir-faizan-malik.md","descriptor":"Amir Faizan Malik works on conversion-focused copy and creative strategy for direct-to-consumer brands, including landing pages, email campaigns, and paid ads. Their posts emphasize customer research and structured testing to find which messages and creative angles perform.","linkedin_followers":993,"linkedin_url":"https://www.linkedin.com/in/amir-faizan-malik","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/amir-faizan-malik.webp","topics":["paid-ads","meta-ads","creative-testing"],"audiences":["dtc-brands"],"verdict":"Amir Faizan Malik is most useful for conversion copy and structured creative testing for direct-to-consumer brands.","best_for":"A DTC brand or agency wanting research-led landing page, email, and paid social copy tests.","not_for":"A campaign needing finished video assets, on-camera work, or high-volume UGC production.","takeaways":["They contrast copy for everyone with headlines for one person facing one problem.","A rewrite raised conversion from 2.1% to 8.4%, they report.","Changing persona, angle, format, and hook at once makes learning why an ad worked hard."],"check_first":"Confirm account-level context behind the Meta numbers, including spend, testing window, and hook isolation.","main_ideas":["Most brands have a testing problem, not a creative problem","Angle diversity is the fix, not more creative volume","Write to one person with one problem","Research first, in the audience's own words","Research-led strategy compounds; remixing a competitor's ad does not"],"partnership_formats":["Landing page and sales page copy","Email sequences","Paid social ad creative and copy","Creative testing framework for paid social"],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"zack-tembi","name":"Zack Tembi","url":"https://b2binfluencer.marketing/creators/zack-tembi/","markdown_url":"https://b2binfluencer.marketing/creators/zack-tembi.md","descriptor":"Zack Tembi teaches enterprise AI strategy and shares CIOsurge interviews and leadership stories about technology, cybersecurity, and digital transformation.","linkedin_followers":14054,"linkedin_url":"https://www.linkedin.com/in/zacktembi","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","ai-governance","digital-transformation","change-management","enterprise-ai-adoption"],"audiences":[],"verdict":"Zack Tembi is most useful for practical enterprise AI strategy teaching and interview-based technology leadership lessons.","best_for":"Fits a B2B AI consulting firm or enterprise AI enablement platform building thought leadership around enterprise AI adoption.","not_for":"This does not fit a security vendor direct-response product launch needing verified buyer segment and conversion benchmarks.","takeaways":["Start AI strategy with neglected repetitive work, not another chatbot.","Involve data owner, operator, and financial beneficiary before testing whether value warrants investment.","Build a prototype for under $500 before pitching leadership."],"check_first":"Confirm terms in writing and ask for audience, engagement, and past sponsored results.","main_ideas":["Start AI strategy with neglected work, not another chatbot","Make technology change credible at the level of daily work","Translate technical work into the outcomes leaders notice","Frame AI as a set of executive choices, not just a technical rollout"],"partnership_formats":[],"partnership_url":null,"brands":["CIOsurge","Roanoke College","Aegis AI Security"],"posts_cited":13,"latest_post":"2026-10-20","similar":[],"engagement":null},{"id":"guru-hariharan","name":"Guru Hariharan","url":"https://b2binfluencer.marketing/creators/guru-hariharan/","markdown_url":"https://b2binfluencer.marketing/creators/guru-hariharan.md","descriptor":"Guru Hariharan writes about retail media, e-commerce, and AI for consumer packaged goods brands, with a focus on product data, advertising returns, and the risks of deploying AI.","linkedin_followers":30002,"linkedin_url":"https://www.linkedin.com/in/gurushyam","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/guru-hariharan.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","retail-media"],"audiences":[],"verdict":"Guru Hariharan is most useful for advisory commentary on CPG retail media, product data, and AI deployment risks.","best_for":"CPG retail-media and product-data campaigns weighing Amazon spend against Kroger, Walmart, and Instacart returns.","not_for":"DTC skincare or fashion launches needing short-form video, creator demos, affiliate codes, or whitelisting.","takeaways":["Set retail media budgets by measured return, not last year's split.","AI-powered Sponsored Prompts reportedly convert 48% higher when product attributes, bullets, and reviews are useful.","The practical AI risk is poor deployment, not science-fiction takeover."],"check_first":"Confirm audience demographics, sponsored-post results, and commercial terms before contacting them.","main_ideas":["Set retail media budgets by measured return, not last year’s split","Product content is part of the advertising system when AI uses it to recommend products","Retail-event results depend on conversion and stock, not traffic alone","The practical AI risk is poor deployment, not science-fiction takeover"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","Walmart","Kroger","Instacart","Target"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ashwin-gogawale","name":"Ashwin Gogawale","url":"https://b2binfluencer.marketing/creators/ashwin-gogawale/","markdown_url":"https://b2binfluencer.marketing/creators/ashwin-gogawale.md","descriptor":"Ashwin Gogawale shares practical advice on scaling Meta Ads for ecommerce, including campaign structure, customer acquisition, and ad-performance measurement.","linkedin_followers":1767,"linkedin_url":"https://www.linkedin.com/in/ashwin-gogawale-799203b4","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ashwin-gogawale.webp","topics":["ecommerce","paid-ads","meta-ads","creative-testing","shopify","ecommerce-growth"],"audiences":["ecommerce-founders"],"verdict":"Most useful for auditing and scaling Meta Ads for ecommerce, with checks on customer acquisition and account structure.","best_for":"A mid-market DTC ecommerce brand spending about $100k a month on Meta Ads.","not_for":"A sponsored short-form video creator campaign with rate card and reach guarantees.","takeaways":["Blended ROAS hides whether a campaign is buying customers or recycling them.","Run fewer campaigns so each one learns faster.","Signal quality is a plumbing problem before it is a creative problem."],"check_first":"Confirm service scope, pricing, inquiry route, and results beyond the examples in the posts.","main_ideas":["Blended ROAS hides whether a campaign is buying customers or recycling them","Run fewer campaigns so each one learns faster","The same five budget leaks keep showing up in large accounts","Signal quality is a plumbing problem before it is a creative problem","Rising ad costs tax weak creative; the next scale lever is creator-led"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"david-son","name":"David Son","url":"https://b2binfluencer.marketing/creators/david-son/","markdown_url":"https://b2binfluencer.marketing/creators/david-son.md","descriptor":"David Son writes about the global beauty industry, analyzing how brands grow, build business models and respond to market trends.","linkedin_followers":23595,"linkedin_url":"https://www.linkedin.com/in/davidjanghoson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-son.webp","topics":[],"audiences":[],"verdict":"David Son is most useful for clear beauty industry strategy analysis and market trend commentary.","best_for":"A B2B strategy campaign for beauty executives and brand-side marketers.","not_for":"Consumer-facing product launches needing demos, reviews, video, or clinical substantiation.","takeaways":["Interparfums builds value by licensing and operating products for known fashion brands.","Galderma connects skincare, clinics and prescription care around one organ.","K-beauty ranking weighs growth signals, not revenue, and finds repeatable patterns."],"check_first":"Ask for samples, audience analytics, and scope, deliverables and pricing terms.","main_ideas":["The company behind the brand can be more valuable than the brand itself","Owning more of the customer's journey beats owning one product category","K-beauty growth works through repeatable patterns, not just hot brands","Strategy writing should end with a decision, not a summary"],"partnership_formats":[],"partnership_url":null,"brands":["Interparfums, Inc.","Galderma"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"janine-huizeling","url":"https://b2binfluencer.marketing/creators/janine-huizeling/"},{"id":"erica-la-sala","url":"https://b2binfluencer.marketing/creators/erica-la-sala/"},{"id":"ritu-java","url":"https://b2binfluencer.marketing/creators/ritu-java/"}],"engagement":null},{"id":"peter-hall","name":"Peter Hall","url":"https://b2binfluencer.marketing/creators/peter-hall/","markdown_url":"https://b2binfluencer.marketing/creators/peter-hall.md","descriptor":"Peter Hall writes about how influencer marketing agencies can measure campaign results, report value to clients, and improve the systems that support agency growth and retention.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/hall-peter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-hall.webp","topics":["influencer-marketing"],"audiences":[],"verdict":"Most useful for practical guidance on agency reporting, attribution, approvals, and shared creator knowledge.","best_for":"A B2B influencer marketing agency improving client reporting, retention, or operations.","not_for":"A consumer brand seeking broad reach, celebrity endorsement, or guaranteed sales lift.","takeaways":["A successful campaign can still lose the client if its value is reported badly.","Use tracking to connect creator activity to outcomes, but distinguish attribution from proof.","Treat approvals as a process problem, not an unavoidable cost of agency work."],"check_first":"Confirm audience and distribution fit, and ask which partnership formats are available.","main_ideas":["A successful campaign can still lose the client if its value is reported badly","Use tracking to connect creator activity to outcomes, but distinguish attribution from proof","Treat approvals as a process problem, not an unavoidable cost of agency work","Make creator knowledge available to the whole team","Use each campaign to improve the next one and strengthen client retention"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-09-04","similar":[{"id":"betsy-lemaire","url":"https://b2binfluencer.marketing/creators/betsy-lemaire/"},{"id":"riley-cronin","url":"https://b2binfluencer.marketing/creators/riley-cronin/"},{"id":"davy-laudet","url":"https://b2binfluencer.marketing/creators/davy-laudet/"}],"engagement":null},{"id":"gala-pustova","name":"Gala Pustova","url":"https://b2binfluencer.marketing/creators/gala-pustova/","markdown_url":"https://b2binfluencer.marketing/creators/gala-pustova.md","descriptor":"Gala Pustova is CEO and co-founder of Catomize, where Pustova works on real-time e-commerce data infrastructure and its role in storefront performance and agentic commerce.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/galyna-pustova","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gala-pustova.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","retail-technology"],"audiences":[],"verdict":"Useful for explaining how e-commerce infrastructure problems affect sales and AI agent shopping.","best_for":"B2B commerce infrastructure or retail tech thought leadership for technical retail leaders.","not_for":"Consumer lifestyle endorsements, mass reach, demographic targeting, or guaranteed sales campaigns.","takeaways":["An audit found category pages took nearly six seconds to load.","Inventory data was as much as 24 hours out of date.","Skeleton screens can reassure human shoppers but leave AI agents no usable content."],"check_first":"Ask for independent validation of Catomize audit performance and sales risk claims.","main_ideas":["The direct economic cost of stale e-commerce data","AI agents demand radical storefront architectural changes","Evolving infrastructure for Agentic Commerce","The necessity of end-to-end performance evaluation"],"partnership_formats":[],"partnership_url":null,"brands":["Catomize","Hyvä"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"amelia-van-camp","url":"https://b2binfluencer.marketing/creators/amelia-van-camp/"},{"id":"sharon-gai","url":"https://b2binfluencer.marketing/creators/sharon-gai/"},{"id":"rob-miller","url":"https://b2binfluencer.marketing/creators/rob-miller/"}],"engagement":null},{"id":"siva-dosapati","name":"Siva Dosapati","url":"https://b2binfluencer.marketing/creators/siva-dosapati/","markdown_url":"https://b2binfluencer.marketing/creators/siva-dosapati.md","descriptor":"Siva Dosapati founded AI20 Labs, where the team builds and embeds AI products and workflows in businesses, with a focus on getting systems into production and improving how work gets done.","linkedin_followers":3142,"linkedin_url":"https://www.linkedin.com/in/siva-dosapati","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/siva-dosapati.webp","topics":["artificial-intelligence","agentic-ai","ai-adoption"],"audiences":[],"verdict":"Most useful for practical AI adoption advice and examples of moving pilots into production.","best_for":"B2B software companies selling to operations teams with stalled AI pilots.","not_for":"Consumer or direct-to-consumer brands seeking paid sponsored posts with reach targets.","takeaways":["They split AI into assistant, workflow, and agent based on the task.","They recommend starting with a workflow when the process already exists.","They report B2B CRM onboarding completion rising from 17% to 50%."],"check_first":"Confirm whether sponsorship is available and what terms apply before planning a placement.","main_ideas":["Most businesses do not need an AI agent yet","Measure AI by the friction that disappears, not by the model","The pilot-to-production gap is the problem worth organizing around","Two audiences, two definitions of hard","Invest capacity instead of charging a consulting fee"],"partnership_formats":["Equity or revenue-share build partnership with AI20 Labs"],"partnership_url":null,"brands":["AI20 Labs"],"posts_cited":16,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"paul-maher","name":"Paul Maher","url":"https://b2binfluencer.marketing/creators/paul-maher/","markdown_url":"https://b2binfluencer.marketing/creators/paul-maher.md","descriptor":"Paul Maher discusses technology strategy, category design and AI’s business impact. The posts describe Maher presenting The Difference Engine, a technology strategy podcast, with Jonathan Simnett.","linkedin_followers":12861,"linkedin_url":"https://www.linkedin.com/in/pmaher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-maher.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for B2B category launch strategy and AI business impact discussion.","best_for":"B2B AI governance or finance platform launching a category around AI cost and ROI.","not_for":"Consumer short-form video, scripted demos, or install-focused campaigns with no critical questions.","takeaways":["Category launches need coordinated events, media, analysts and influencers around a market shift.","Look beyond major analyst firms to niche experts and specialist podcasters.","AI investment should be measured against business value, especially for finance teams."],"check_first":"Confirm sponsorship formats, rates, inquiry routes, podcast reach and audience composition.","main_ideas":["Category launches are won by a few coordinated strikes, not by more marketing","Launch momentum is orchestrated across channels, and someone has to own it","AI's cost is showing up in jobs, and dramatic AI claims should be tested","AI investment has to be measured against business value, especially for finance teams","The Difference Engine turns current news and guest stories into strategy conversations"],"partnership_formats":[],"partnership_url":null,"brands":["Oracle","Anthropic","Yarken","Categorical"],"posts_cited":13,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"victoria-cuthbert","name":"Victoria Cuthbert","url":"https://b2binfluencer.marketing/creators/victoria-cuthbert/","markdown_url":"https://b2binfluencer.marketing/creators/victoria-cuthbert.md","descriptor":"Victoria Cuthbert shares updates about Unilever’s Personal Care supply chain, including digital twins, AI in manufacturing, and the teams applying these technologies in factories.","linkedin_followers":3717,"linkedin_url":"https://www.linkedin.com/in/victoria-cuthbert-285621113","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/victoria-cuthbert.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Victoria Cuthbert is useful for reaching supply chain and manufacturing technology readers with factory AI and digital twin examples.","best_for":"Manufacturing technology vendors selling digital twin or AI production software to consumer goods leaders.","not_for":"Consumer beauty or skincare campaigns aimed at shoppers and judged on reach or purchase intent.","takeaways":["Digital twin for deodorant stick filling lines models filling, tunes parameters, predicts deviations.","AI-enabled digital twin for Dove Bar lines checks quality online and traces defects.","Ideas move from concept to pilot in 12 weeks and scale across markets."],"check_first":"Confirm audience job function, seniority, and geography, or comparable supply chain content results.","main_ideas":["Digital twins are production tools, judged by what happens on the line","Speed matters more than long launch cycles","AI pays off when it is paired with people who know the operation","Transformation is people-led, and capability building is part of the work","Supply chain performance should be read through commercial growth"],"partnership_formats":[],"partnership_url":null,"brands":["Unilever","Accenture","Computer Weekly"],"posts_cited":15,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"bhekumuzi-dean-bhebhe","name":"Bhekumuzi Dean Bhebhe","url":"https://b2binfluencer.marketing/creators/bhekumuzi-dean-bhebhe/","markdown_url":"https://b2binfluencer.marketing/creators/bhekumuzi-dean-bhebhe.md","descriptor":"Bhekumuzi Dean Bhebhe writes and speaks about Africa’s energy transition, focusing on renewable energy, energy access, and building more of the technology and industry value in Africa. His work also highlights collaboration among innovators, policymakers, investors, and industry.","linkedin_followers":10876,"linkedin_url":"https://www.linkedin.com/in/bhekumuzi-dean-bhebhe-a6b0b1138","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bhekumuzi-dean-bhebhe.webp","topics":[],"audiences":[],"verdict":"Useful for advisory, speaking, and co-authored thought leadership on Africa's energy transition, local value capture, innovation pipelines, and financing.","best_for":"A renewable energy developer or development finance institution expanding distributed clean energy in Africa.","not_for":"Consumer brand or software paid social endorsement, product demonstration, discount code, or conversion tracking.","takeaways":["Africa may get energy transition right but economics wrong if minerals exported and value developed elsewhere.","Electrification is an industrial policy question, not only an access question.","Africa has a scaling problem, not an innovation problem."],"check_first":"No partnership offer is published; confirm rate, deliverables, exclusivity, audience, and inquiry route.","main_ideas":["Getting the energy transition right economically matters more than getting the minerals out","Electrification is an industrial policy question, not only an access question","Africa has a scaling problem, not an innovation problem","The transition is about people, and progress is not only counted in megawatts","Cross-border power systems and regional integration as practical infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["Africa Change Lab","Africa Centre for Energy Policy","Enzi Ijayo Africa Initiative","The World Bank","TRT Afrika","Global Citizen"],"posts_cited":13,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"ernest-simonyan","name":"Ernest Simonyan","url":"https://b2binfluencer.marketing/creators/ernest-simonyan/","markdown_url":"https://b2binfluencer.marketing/creators/ernest-simonyan.md","descriptor":"Ernest Simonyan works in performance marketing at ScaleLoop, a marketing agency for e-commerce and information-product businesses. Simonyan's posts discuss Meta advertising, creative strategy and production, ad measurement, and hiring for the agency.","linkedin_followers":12156,"linkedin_url":"https://www.linkedin.com/in/ernest-simonyan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ernest-simonyan.webp","topics":["paid-ads","meta-ads","creative-testing","agency-operations"],"audiences":["dtc-ecommerce"],"verdict":"Most useful for Meta creative testing and business-level ad measurement advice, not sponsored creator placements.","best_for":"DTC e-commerce or information-product brands running Meta ads and checking MER before scaling.","not_for":"Brands seeking sponsored short-form video, usage rights, rate cards, or creator partnership formats.","takeaways":["Text-wall ads can be made faster than UGC video, letting teams test more angles cheaply.","Platform ROAS can look strong while MER, total revenue divided by total spend, is weaker.","ScaleLoop hiring posts describe creative strategy, production, and media buying as separate staffed roles."],"check_first":"Confirm whether they accept sponsorships, offer terms, and can share audience demographics or engagement data.","main_ideas":["Text-wall ads as a cheap first testing layer","ROAS overstates performance; MER is the check","Creative is argued about with numbers, and the team must own it","Scaling a service business is an operations build"],"partnership_formats":[],"partnership_url":null,"brands":["ScaleLoop"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"farah-nyadu","url":"https://b2binfluencer.marketing/creators/farah-nyadu/"},{"id":"nikita-ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/"}],"engagement":null},{"id":"swati-garg","name":"Swati Garg","url":"https://b2binfluencer.marketing/creators/swati-garg/","markdown_url":"https://b2binfluencer.marketing/creators/swati-garg.md","descriptor":"Swati Garg works in Customer Success talent and recruitment, with a focus on hiring, compensation, and how companies organize post-sales teams. She is a co-author of *The Customer Success Talent Playbook* and speaks about how AI is changing Customer Success roles and skills.","linkedin_followers":17184,"linkedin_url":"https://www.linkedin.com/in/swatigargmhrir","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/swati-garg.webp","topics":["artificial-intelligence","leadership","sales","recruiting","customer-success"],"audiences":["job-seekers","customer-success-leaders"],"verdict":"Swati Garg is useful for talks on Customer Success hiring, compensation, role scope, and AI-driven post-sales redesign.","best_for":"A B2B SaaS campaign on post-sales organization, leveling, compensation, or hiring strategy.","not_for":"Paid social sponsorship with guaranteed reach, or a consumer product without a post-sales angle.","takeaways":["Pay should follow what a role owns, not just its title.","Using AI is not the same as being accountable for redesigning work around it.","Two VP of Customer Success jobs can cover very different work."],"check_first":"Confirm the deliverable, audience composition, and fees directly before contacting them.","main_ideas":["Pay should follow what a role owns, not its title","Using AI is not the same as being accountable for redesigning work around it","Rebuild the post-sales organization around the work, not the department names","Tighter headcount budgets make every hire more critical","The same compensation logic, applied to candidates"],"partnership_formats":[],"partnership_url":null,"brands":["Melo Associates"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"sabina-m-pons","url":"https://b2binfluencer.marketing/creators/sabina-m-pons/"},{"id":"priyadarshini-ravichandran","url":"https://b2binfluencer.marketing/creators/priyadarshini-ravichandran/"},{"id":"emilia-danzica","url":"https://b2binfluencer.marketing/creators/emilia-danzica/"}],"engagement":null},{"id":"jean-christophe-esteve","name":"Jean-Christophe Esteve","url":"https://b2binfluencer.marketing/creators/jean-christophe-esteve/","markdown_url":"https://b2binfluencer.marketing/creators/jean-christophe-esteve.md","descriptor":"Jean-Christophe Esteve writes about financial compliance, anti-money-laundering enforcement, audit risk and accounting policy, with a focus on developments affecting banks and businesses in Europe.","linkedin_followers":630,"linkedin_url":"https://www.linkedin.com/in/jc-esteve","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for explaining European financial compliance, AML, audit liability and accounting policy developments in short LinkedIn posts.","best_for":"A financial compliance advisory firm seeking co-authored thought leadership on audit liability and EU AML enforcement.","not_for":"A virtual-asset compliance vendor wanting paid LinkedIn reach and demo requests from exchange teams.","takeaways":["Big Four fines may not dent client trust because clients see legally separate member firms.","Swiss ruling on UBS and Credit Suisse suggests merger liability can end, individual case continues.","Binance scrutiny links reported transaction discrepancies and Senate inquiry to Luxembourg high-risk classification."],"check_first":"Confirm audience demographics, engagement data and available paid formats before contacting them.","main_ideas":["Big Four fines don't change how clients choose auditors","A merger can end the company's liability and leave the individual exposed","AML enforcement turns on whether the disclosed numbers hold up","Accounting reform is a change of purpose, not just of rules","Compare cases to find the argument"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-07-14","similar":[{"id":"lance-morginn","url":"https://b2binfluencer.marketing/creators/lance-morginn/"},{"id":"arnaud-cl-ment","url":"https://b2binfluencer.marketing/creators/arnaud-cl-ment/"},{"id":"heval-mehta","url":"https://b2binfluencer.marketing/creators/heval-mehta/"}],"engagement":null},{"id":"oliver-feakins","name":"Oliver Feakins","url":"https://b2binfluencer.marketing/creators/oliver-feakins/","markdown_url":"https://b2binfluencer.marketing/creators/oliver-feakins.md","descriptor":"Oliver Feakins writes about travel-nurse and healthcare staffing, with a focus on how AI and data can support recruiters, strengthen candidate relationships, and improve agency efficiency.","linkedin_followers":13708,"linkedin_url":"https://www.linkedin.com/in/oliverfeakins","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oliver-feakins.webp","topics":["artificial-intelligence","recruiting","healthcare","ai-in-recruiting"],"audiences":[],"verdict":"Oliver Feakins is most useful for healthcare staffing agencies seeking practical AI and data advice for recruiter productivity and margin.","best_for":"A mid-size travel-nurse staffing agency with recovering volume and thin margins wanting leadership sessions and advisory follow-up.","not_for":"Direct-to-clinician brands wanting clinician-facing lifestyle content and travel-nurse reach at scale.","takeaways":["AI can sort a large candidate list into twelve conversations worth having.","Marketing without recruiter capacity creates unanswered candidates; hiring without candidate acquisition leaves stale databases.","Margin measures include cost per placement and redeployment rates."],"check_first":"Confirm whether their audience includes agency decision-makers and ask for recent comparable results.","main_ideas":["Use AI to surface the conversations recruiters should have","Keep the human work centered on trust and fit","Build candidate acquisition and recruiter capacity as a pair","Judge growth by what reaches the bottom line","Treat recruiting as a continuing pipeline, not a one-call placement"],"partnership_formats":[],"partnership_url":null,"brands":["TravCon (The Travel Healthcare Conference)","ADEX Medical Staffing","TalentTrack Podcast"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"zia-rahman","url":"https://b2binfluencer.marketing/creators/zia-rahman/"},{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"},{"id":"roderick-smyth","url":"https://b2binfluencer.marketing/creators/roderick-smyth/"}],"engagement":null},{"id":"alex-hadding","name":"Alex Hadding","url":"https://b2binfluencer.marketing/creators/alex-hadding/","markdown_url":"https://b2binfluencer.marketing/creators/alex-hadding.md","descriptor":"Alex Hadding shares advice on e-commerce growth, paid advertising, and email and SMS retention marketing. Their posts also promote Bolstered Media’s services, including retention strategy and email/SMS platform migrations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alex-hadding-1a36aa95","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-hadding.webp","topics":["ecommerce","paid-ads","email-marketing","meta-ads","ecommerce-retention"],"audiences":["dtc-brands"],"verdict":"Alex Hadding is most useful for e-commerce retention and paid advertising advice, plus email and SMS migration support.","best_for":"Shopify apparel brands needing email and SMS migration or retention strategy support.","not_for":"Consumer entertainment apps seeking scripted comedy videos or guaranteed broad reach.","takeaways":["They report actively managed accounts revenue up about 8% year over year in mid-2025.","They call Meta advertising essential for most brands but describe volatile results and manual targeting success.","They describe a reciprocal customer-list partnership between two apparel brands that still needs structure."],"check_first":"Confirm the scope and deliverables, since posts do not establish a sponsored-content format.","main_ideas":["Keep Meta in the mix, but adapt when performance shifts","Make existing customers a bigger part of the growth plan","Treat partnerships as another way to reach customers","Plan around the customer journey, not just the next campaign"],"partnership_formats":["Strategic DTC Brand Partnership","E-commerce Retention and Migration Consulting"],"partnership_url":null,"brands":["Bolstered Media","Yotpo"],"posts_cited":12,"latest_post":"2026-02-10","similar":[],"engagement":null},{"id":"raphy-feolino","name":"Raphy Feolino","url":"https://b2binfluencer.marketing/creators/raphy-feolino/","markdown_url":"https://b2binfluencer.marketing/creators/raphy-feolino.md","descriptor":"Raphy Feolino is a lifecycle marketer whose work includes email and SMS journeys, loyalty programs, customer retention, and coaching marketing teams.","linkedin_followers":857,"linkedin_url":"https://www.linkedin.com/in/raphyfeolino","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/raphy-feolino.webp","topics":["ecommerce","email-marketing"],"audiences":[],"verdict":"Most useful for hands-on lifecycle and retention work, not paid sponsored content.","best_for":"A faith-led e-commerce brand needing lifecycle and retention help, especially email, SMS, and loyalty.","not_for":"A paid sponsored-content partnership with reach or engagement guarantees.","takeaways":["Fix the journeys you already have before launching new ones","Building other marketers is the point of leading a team","Email is the anchor channel, with SMS and push as the next step"],"check_first":"Confirm before-and-after journey metrics, a sample audit or lifecycle map, and references.","main_ideas":["Fix the journeys you already have before launching new ones","What you accomplish matters less than who you become doing it","Building other marketers is the point of leading a team","Faith and commerce belong in the same sentence","Email is the anchor channel, with SMS and push as the next step"],"partnership_formats":[],"partnership_url":null,"brands":["Trinity Road, LLC","Catholic Coffee","The Catholic Company","GURU Media Hub","V Foundation for Cancer Research"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"bill-alim","name":"Bill Alim","url":"https://b2binfluencer.marketing/creators/bill-alim/","markdown_url":"https://b2binfluencer.marketing/creators/bill-alim.md","descriptor":"Bill Alim works on SAP Global Trade Services (GTS) implementations and ERP data quality and migration. The posts share practical examples of customs configuration and cleaning legacy business data.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bill-alim-723b9b4","youtube_url":null,"photo_url":null,"topics":["data-quality"],"audiences":[],"verdict":"Bill Alim is most useful for practical SAP GTS customs configuration and ERP data quality and migration examples.","best_for":"UK manufacturers or SAP consultancies needing GTS customs setup and data migration guidance.","not_for":"Consumer or lifestyle brands seeking paid creator reach, audience data, or rate cards.","takeaways":["Bill Alim describes SAP GTS duty calculations, HMRC CDS declarations and trade preferences without BADIs.","Data-quality posts cover checks on legacy records and near-duplicate vendors, materials or customers.","Custom configuration can take longer upfront but leaves a system the client team can maintain."],"check_first":"Ask Bill Alim for a reference call to establish delivery recency, since posts name no clients or dates.","main_ideas":["Custom code is usually the wrong default in SAP GTS","Legacy data, not the new ERP, is the migration's hard part","Data cleansing should keep sensitive files on the machine","UK customs and post-Brexit preference can be standard GTS configuration","The compliance control set is broader than duty calculation"],"partnership_formats":[],"partnership_url":null,"brands":["Quality Studio","SAP","HMRC"],"posts_cited":10,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"ishay-tentser","name":"Ishay Tentser","url":"https://b2binfluencer.marketing/creators/ishay-tentser/","markdown_url":"https://b2binfluencer.marketing/creators/ishay-tentser.md","descriptor":"Ishay Tentser creates practical LinkedIn content about using WhatsApp with CRMs and sales and support workflows, including shared inboxes, conversation handoffs, and AI tools for managing customer chats.","linkedin_followers":31824,"linkedin_url":"https://www.linkedin.com/in/tentser","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ishay-tentser.webp","topics":["artificial-intelligence","sales"],"audiences":["sales-managers"],"verdict":"Ishay Tentser is most useful for practical LinkedIn content about WhatsApp-to-CRM workflows, shared inboxes, handoffs, and AI chat management.","best_for":"A B2B SaaS CRM or sales operations brand wanting WhatsApp-to-CRM content collaboration or paid advisory.","not_for":"A consumer brand wanting broad reach, lifestyle posts, personal stories, or general audience engagement.","takeaways":["The CRM is rarely the real bottleneck; the gap between WhatsApp and the record is.","A personally owned WhatsApp number is an ownership problem that starts on day one.","AI should help find the right conversation, not send more messages."],"check_first":"Confirm reach, engagement, follower job titles, and partnership terms before any paid commitment.","main_ideas":["The CRM is rarely the real bottleneck; the gap between WhatsApp and the record is","A personally owned WhatsApp number is an ownership problem that starts on the first day","Say what an integration does not do","AI should help find the right conversation, not send more messages","Teach with a diagnostic and hand the decision back to the reader"],"partnership_formats":[],"partnership_url":null,"brands":["TimelinesAI","GoHighLevel","SugarCRM"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sophie-newbould","name":"Sophie Newbould","url":"https://b2binfluencer.marketing/creators/sophie-newbould/","markdown_url":"https://b2binfluencer.marketing/creators/sophie-newbould.md","descriptor":"Sophie Newbould advises UK businesses on contracts, procurement and business change, and shares practical guidance on managing risk, buying expertise and knowing when to involve a specialist.","linkedin_followers":1852,"linkedin_url":"https://www.linkedin.com/in/sophie-newbould-230641240","youtube_url":null,"photo_url":null,"topics":["procurement"],"audiences":[],"verdict":"Sophie Newbould is most useful for practical guidance on contracts, procurement and buying decisions.","best_for":"A UK contract or procurement software vendor wanting sponsored guidance for small business owners.","not_for":"A brand seeking guaranteed reach and performance metrics among senior enterprise procurement decision makers.","takeaways":["Ask whether promises are in writing and how prices can change before signing.","CRM costs can include integration, migration, training and disruption beyond headline price.","Newbould links Gaza reconstruction to earlier writing on Iraq and a 2004 procurement study."],"check_first":"Ask whether Newbould accepts sponsorships and what commercial terms, usage rights and disclosure policy apply.","main_ideas":["Businesses need to get better at buying expertise","Review contract risk before signing, not after","Diagnose the problem before choosing a technology or vendor","SME growth depends on shared commercial capabilities and governed access to expertise","Post-conflict reconstruction procurement repeats a Baghdad-to-Gaza pattern"],"partnership_formats":[],"partnership_url":null,"brands":["Newbould Business Solutions","innov8law","Jury O'Shea LLP","Setfords","Lawhive"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"albina-kolomiets","url":"https://b2binfluencer.marketing/creators/albina-kolomiets/"},{"id":"clifford-morgan","url":"https://b2binfluencer.marketing/creators/clifford-morgan/"},{"id":"catherine-mcmanus","url":"https://b2binfluencer.marketing/creators/catherine-mcmanus/"}],"engagement":null},{"id":"kathrine-farris","name":"Kathrine Farris","url":"https://b2binfluencer.marketing/creators/kathrine-farris/","markdown_url":"https://b2binfluencer.marketing/creators/kathrine-farris.md","descriptor":"Kathrine Farris helps small teams and professional service businesses make marketing technology and automation easier to use. Their work covers consolidating business tools, content marketing and video, and practical guidance on SEO and email marketing.","linkedin_followers":4136,"linkedin_url":"https://www.linkedin.com/in/kathrinefarris","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kathrine-farris.webp","topics":["content-marketing","seo","email-marketing","marketing-automation","answer-engine-optimization"],"audiences":["small-business-owners"],"verdict":"Useful for practical marketing technology, automation, SEO, email, and video guidance for small teams and service businesses.","best_for":"Marketing automation or CRM platform selling to consultants and professional services firms with 5 to 50 people.","not_for":"Enterprise account-based marketing or revenue operations platform targeting software companies over 1,000 employees.","takeaways":["Their cost-consolidation post itemises a typical stack at $600 to $800 a month.","Client examples moved from about $2,000 to $300 after consolidation.","Answer-engine visibility builds on SEO and uses answers, standalone sections, service-page FAQs, schema."],"check_first":"Confirm commercial terms and ask for recent results and audience demographics.","main_ideas":["Most small service businesses overpay for a scattered marketing stack","SEO is necessary but no longer sufficient: content must be built to be quoted","Video sells expertise because buyers judge how you think before they call","One misaligned email shouldn’t cost you the whole subscriber","Teach the build: walkthroughs and repeatable numbers over commentary"],"partnership_formats":[],"partnership_url":null,"brands":["Marketecs","Marketecs Engine","GoHighLevel"],"posts_cited":13,"latest_post":"2026-09-28","similar":[{"id":"samu-kov-cs","url":"https://b2binfluencer.marketing/creators/samu-kov-cs/"},{"id":"shubham-shukla","url":"https://b2binfluencer.marketing/creators/shubham-shukla/"},{"id":"ade-abiose-a","url":"https://b2binfluencer.marketing/creators/ade-abiose-a/"}],"engagement":null},{"id":"federico-presicci","name":"Federico Presicci","url":"https://b2binfluencer.marketing/creators/federico-presicci/","markdown_url":"https://b2binfluencer.marketing/creators/federico-presicci.md","descriptor":"Federico Presicci writes about B2B sales leadership and enablement, including how organizations can improve sales behavior and redesign revenue work for people and AI agents.","linkedin_followers":16006,"linkedin_url":"https://www.linkedin.com/in/federico-presicci","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/federico-presicci.webp","topics":["artificial-intelligence","leadership","sales","sales-leadership","sales-enablement"],"audiences":[],"verdict":"Useful for practical diagnosis of sales behaviour and redesigning revenue work across people and AI agents.","best_for":"A B2B sales enablement webinar or content collaboration on revenue work redesign.","not_for":"Paid performance campaigns with product testimonials or short-form video ads.","takeaways":["Manage processes that cross functions, not just the functions themselves.","Bring AI agents into the end-to-end revenue process, not just individual workflows.","Diagnose why a sales behaviour is not sticking before reaching for more training."],"check_first":"Confirm framework materials, partnership route, audience data and terms before committing.","main_ideas":["Manage processes that cross functions, not just the functions themselves","Bring AI agents into the end-to-end revenue process, not just individual workflows","Sales leadership operates at a broader level than sales management","Diagnose why a sales behaviour is not sticking before reaching for more training"],"partnership_formats":["Guest spot on a hosted webinar or live session"],"partnership_url":null,"brands":["Asana","Airspeed","Revenue Enablement"],"posts_cited":10,"latest_post":"2026-10-05","similar":[{"id":"kate-redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/"},{"id":"sam-sharma","url":"https://b2binfluencer.marketing/creators/sam-sharma/"},{"id":"steve-radford","url":"https://b2binfluencer.marketing/creators/steve-radford/"}],"engagement":null},{"id":"alex-gonzalez","name":"Alex Gonzalez","url":"https://b2binfluencer.marketing/creators/alex-gonzalez/","markdown_url":"https://b2binfluencer.marketing/creators/alex-gonzalez.md","descriptor":"Alex Gonzalez writes about Voice AI for telecom providers and managed service providers (MSPs), focusing on practical ways to measure outcomes, identify automation opportunities, and route callers to AI or human help.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/miamiceo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-gonzalez.webp","topics":["artificial-intelligence","sales","customer-experience"],"audiences":[],"verdict":"Alex Gonzalez is most useful for explaining practical Voice AI outcomes and provider sales enablement to telecom and MSP audiences.","best_for":"This fits Voice AI, telecom or MSP software vendors seeking provider-facing thought leadership and sales enablement.","not_for":"This does not fit consumer lifestyle campaigns or broad consumer reach endorsements.","takeaways":["A slightly robotic AI that works can beat a human-sounding one that does not.","Measure leads, bookings, resolved requests and calls handed to people, not call volume.","Train provider sales teams to spot automation opportunities before the AI request."],"check_first":"Confirm audience job roles, company types, recent reach, engagement and partnership terms.","main_ideas":["A slightly robotic AI that works beats a human-sounding one that doesn't","Measure what an AI call accomplished, not how many calls it answered","Automate the right conversations, not every conversation","Grow an account by adding services, not seats","Train provider sales teams to spot the signal before the AI request"],"partnership_formats":[],"partnership_url":null,"brands":["SkipHold"],"posts_cited":12,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"kate-redfern","name":"Kate Redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/","markdown_url":"https://b2binfluencer.marketing/creators/kate-redfern.md","descriptor":"Kate Redfern is the founder of Omni Enablement, which helps businesses improve sales and revenue performance through fractional leadership, team coaching, training, and sales-process improvements.","linkedin_followers":1370,"linkedin_url":"https://www.linkedin.com/in/kate-redfern-b21032115","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership","sales-enablement","b2b-sales","sales-coaching","pipeline-management"],"audiences":["sales-leaders","revenue-leaders"],"verdict":"Most useful for diagnosing revenue team problems and improving buyer-first sales conversations through fractional enablement and coaching.","best_for":"A B2B sales training company needing fractional enablement to diagnose pipeline and conversation problems before training.","not_for":"A SaaS vendor wanting paid LinkedIn sponsorship posts with guaranteed reach, engagement, and conversion tracking.","takeaways":["Most revenue teams have one root cause behind several symptoms, not six.","Executive buyers are in their buying cycle, not the seller's sales cycle.","Pipeline gains often hide in small process issues like vague stages and weak follow-up."],"check_first":"Confirm services engagement, audience demographics, and recent post engagement results before committing.","main_ideas":["Fix the right problem first: most revenue teams have one root cause, not six","Executive buyers are in their buying cycle, not the seller's sales cycle","The biggest pipeline gains usually hide in small, overlooked process issues","Fractional enablement: several commercial roles without a full-time hire","Training has to change behaviour, and a new methodology is not the first move"],"partnership_formats":[],"partnership_url":null,"brands":["Omni Enablement"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"cory-bruscia","url":"https://b2binfluencer.marketing/creators/cory-bruscia/"},{"id":"paul-acott","url":"https://b2binfluencer.marketing/creators/paul-acott/"},{"id":"mike-martinussen","url":"https://b2binfluencer.marketing/creators/mike-martinussen/"}],"engagement":null},{"id":"ghazi-benothman","name":"Ghazi Benothman","url":"https://b2binfluencer.marketing/creators/ghazi-benothman/","markdown_url":"https://b2binfluencer.marketing/creators/ghazi-benothman.md","descriptor":"Ghazi Benothman backs first-time Tunisian deep-tech founders and shares analysis of AI use in Tunisia and the Middle East. The posts also highlight roles at portfolio startups and a community for builders.","linkedin_followers":12174,"linkedin_url":"https://www.linkedin.com/in/benothman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","startup"],"audiences":[],"verdict":"Ghazi Benothman is most useful for analysis of AI use in Tunisia and the Middle East and for reaching first-time deep-tech founders.","best_for":"A deep-tech fund, accelerator, or AI advisory firm targeting Tunisian founders and technical decision-makers.","not_for":"Consumer, fintech, or mobility brands seeking paid placements with rate cards and audience analytics.","takeaways":["Tunisia’s software-development share suggests AI is used for production, not office work.","Saudi AI investment narrative may not match usage figures; dataset may miss sovereign AI activity.","A stated €50,000 program backs first-time Tunisian deep-tech founders, excluding fintech, mobility, and hobby projects."],"check_first":"Confirm audience demographics by location and industry, plus post-level engagement on relevant posts.","main_ideas":["A country's AI adoption rank tells you less than what people use AI for","Announced AI investment is not evidence of AI use","Backing founders is a stated screen, not general enthusiasm for startups","Using the account to move people and openings through the network"],"partnership_formats":[],"partnership_url":null,"brands":["MEDIN Fund Management","Moonlight AI","Anthropic","CMB"],"posts_cited":14,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"luke-de","name":"Luke De","url":"https://b2binfluencer.marketing/creators/luke-de/","markdown_url":"https://b2binfluencer.marketing/creators/luke-de.md","descriptor":"Luke De creates learning and sales-enablement content about motivation, learning design, mixed reality, and generative AI. Their posts connect teaching and technology, including practical examples of using AI tools to make training content.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/luke-de","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-de.webp","topics":["artificial-intelligence","sales","sales-enablement","learning-and-development","ai-in-education"],"audiences":[],"verdict":"Luke De is most useful for practical, critical content and advisory on motivation design, AI-assisted learning, and sales enablement.","best_for":"A sales enablement software brand commissioning paid advisory on motivation and AI-augmented learning.","not_for":"A VR or hardware vendor seeking sponsored posts, rate card, media kit, or documented reach.","takeaways":["Motivation design can matter more than changing training content, especially reward structure and goals.","AI assistance has a measurable cognitive cost and needs a collaboration framework.","Rapid AI content production is promising but still needs human correction."],"check_first":"Confirm audience roles, seniority, sponsorship availability, and whether paid advisory work is offered.","main_ideas":["Motivation design should come before gamification","AI assistance has a measurable cognitive cost and needs a collaboration framework","Mixed reality needs plain-language literacy before adoption","Teachers and technology teams have reciprocal gaps and should run measurable pilots","Rapid AI content production is promising but still needs human correction"],"partnership_formats":[],"partnership_url":null,"brands":["Ignited","Amazon"],"posts_cited":12,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"sarah-reece","name":"Sarah Reece","url":"https://b2binfluencer.marketing/creators/sarah-reece/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-reece.md","descriptor":"Sarah Reece is a B2B marketer whose work connects demand generation with sales development, including content-led campaigns and coordinated lead follow-up.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sarah-b-reece","youtube_url":null,"photo_url":null,"topics":["sales","b2b-marketing","demand-generation","marketing-attribution","sales-development"],"audiences":[],"verdict":"Most useful for concrete B2B demand generation and sales development process advice.","best_for":"B2B SaaS brands improving demand generation and marketing-sales alignment through content-led lead follow-up.","not_for":"Consumer lifestyle endorsements or campaigns that claim attribution proves a product caused revenue growth.","takeaways":["Reece reported 18 meetings booked in one hour in one session.","Conditions included targeted content, fast follow-up, lead paths and a prepared sales team.","Reece says influenced revenue is hard to explain and values benchmarks and retrospective pipeline review."],"check_first":"Confirm whether Reece offers sponsorship or partnership services and terms before planning a placement.","main_ideas":["Efficient Demand Generation Through Process and Alignment","The Necessity of Empathy During Market Volatility","Pragmatic Measurement: Moving Beyond Statistical Complexity"],"partnership_formats":[],"partnership_url":null,"brands":["SpendHound by YipitData"],"posts_cited":13,"latest_post":"2026-10-01","similar":[{"id":"tom-casano","url":"https://b2binfluencer.marketing/creators/tom-casano/"},{"id":"matthew-sciannella","url":"https://b2binfluencer.marketing/creators/matthew-sciannella/"}],"engagement":null},{"id":"martin-shawn-egan","name":"Martin Shawn Egan","url":"https://b2binfluencer.marketing/creators/martin-shawn-egan/","markdown_url":"https://b2binfluencer.marketing/creators/martin-shawn-egan.md","descriptor":"Martin Shawn Egan works on industrial design and new-product development at MSE Products, helping take products from concept through engineering, prototyping, tooling, and manufacturing readiness.","linkedin_followers":843,"linkedin_url":"https://www.linkedin.com/in/martin-shawn-egan-9776a8ab","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/martin-shawn-egan.webp","topics":[],"audiences":[],"verdict":"They are most useful for product development from concept through engineering, prototyping, tooling, and manufacturing readiness.","best_for":"Manufacturing or product-development companies needing concept design, engineering, and manufacturing readiness for a new product.","not_for":"Consumer brands seeking sponsored content, guaranteed reach, demographic targeting, or a fixed sponsorship package.","takeaways":["Vending-machine redesign replaced coded keypad controls with touch controls, clearer display, and purchase confirmation.","CBAM post says verify tolerances, part orientation, finish, cost, and performance before selecting the process.","Product development runs from concept sketch to production and ends when manufacturable at target cost."],"check_first":"Confirm relevant client outcomes beyond the Crane vending example, project dates, and scope and pricing.","main_ideas":["Design is everything a customer touches—not just how a product looks","Attractive renderings are now cheap; the engineering behind the product is the differentiator","Product development runs as one chain from concept sketch to production—and ends only when the product is manufacturable at target cost","Choose a manufacturing process based on verified part performance, not headline machine specifications","Supplier relationships are part of what a client buys"],"partnership_formats":["Concept-to-production product development engagement","Preliminary scoping through the NPD Project Estimator","Manufacturing technology and supplier evaluation"],"partnership_url":"mailto:shawn@mse-products.com","brands":["MSE Products","Crane Merchandising Systems","Impossible Objects"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"bob-gafvert","url":"https://b2binfluencer.marketing/creators/bob-gafvert/"},{"id":"anoop-mohan","url":"https://b2binfluencer.marketing/creators/anoop-mohan/"},{"id":"rizwan-khan","url":"https://b2binfluencer.marketing/creators/rizwan-khan/"}],"engagement":null},{"id":"mel-mcsherry","name":"Mel McSherry","url":"https://b2binfluencer.marketing/creators/mel-mcsherry/","markdown_url":"https://b2binfluencer.marketing/creators/mel-mcsherry.md","descriptor":"Mel McSherry is a Human Design practitioner who helps people use their charts to think through business, career, and life decisions. Their work connects chart details to a person’s experiences and practical next steps. McSherry also announced TUF, a collaboration combining Human Design with astrology and CliftonStrengths.","linkedin_followers":2540,"linkedin_url":"https://www.linkedin.com/in/melmcsherry","youtube_url":"https://www.youtube.com/channel/UCP3A98JpVe8ODwd8UzYE3AA","photo_url":"https://b2binfluencer.marketing/assets/avatars/mel-mcsherry.webp","topics":[],"audiences":[],"verdict":"Mel McSherry is useful for connecting Human Design chart details to practical career and business decisions.","best_for":"Brands or programs that want Human Design co-created with existing business content.","not_for":"A consumer wellness brand needing paid sponsorship, reach guarantees, targeting, and performance metrics.","takeaways":["People are not broken; conventional consistency is the wrong target.","A chart is a connected map, not a list of traits.","Waiting can be active using Projector strategy and splenic authority."],"check_first":"Confirm recent results on comparable posts and available audience demographic data.","main_ideas":["People aren’t broken; conventional consistency is the wrong target","A chart is a connected map, not a list of traits","Waiting can be active: Projector strategy plus splenic authority","Combine frameworks to answer purpose and navigation questions"],"partnership_formats":["Co-created program with complementary practitioners"],"partnership_url":null,"brands":["Hallie Brevetti","Kirsten Zeigler"],"posts_cited":9,"latest_post":"2026-08-18","similar":[{"id":"candace-d-washington","url":"https://b2binfluencer.marketing/creators/candace-d-washington/"},{"id":"philippe-desrochers","url":"https://b2binfluencer.marketing/creators/philippe-desrochers/"}],"engagement":null},{"id":"joe-hides","name":"Joe Hides","url":"https://b2binfluencer.marketing/creators/joe-hides/","markdown_url":"https://b2binfluencer.marketing/creators/joe-hides.md","descriptor":"Joe Hides is a co-founder of Affluent.co, an advertising agency. Hides's work focuses on performance advertising and creative strategy for direct-to-consumer brands, including diagnosing ad fatigue and growth constraints.","linkedin_followers":1435,"linkedin_url":"https://www.linkedin.com/in/joe-hides","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-hides.webp","topics":["ecommerce","paid-ads","meta-ads","ecommerce-growth"],"audiences":["dtc-ecommerce"],"verdict":"Most useful for diagnosis-led performance advertising and creative strategy for direct-to-consumer brands, especially finding the real growth constraint before more ad spend.","best_for":"A DTC brand spending at least $20,000 a month on Meta with rising ad fatigue.","not_for":"A small brand with little Meta spend seeking sponsored posts or guaranteed ROAS increases.","takeaways":["Find the constraint before prescribing creative; production capacity, not ads, limited one client's sales.","Use customer reviews and support feedback to identify objections and preserve customers' own words in hooks.","A free diagnosis is standard front door; five audit places at a time, no commitment."],"check_first":"Confirm audit availability, paid scope, deliverables, terms, and sample trail from customer quote to hook.","main_ideas":["Find the constraint before prescribing creative","Use the customer's language, not the marketer's","A store makes a million; a brand makes a billion","A free diagnosis as the standard front door","Self-belief and aggressive execution over a playbook"],"partnership_formats":["Free creative audit for DTC brands"],"partnership_url":null,"brands":["Affluent.co"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"buhir-rafiq","name":"Buhir Rafiq","url":"https://b2binfluencer.marketing/creators/buhir-rafiq/","markdown_url":"https://b2binfluencer.marketing/creators/buhir-rafiq.md","descriptor":"Buhir Rafiq shares accounting guidance on pharmacy finance, agency accounting and tax planning for limited company directors. The posts also promote specialist finance services for pharmacies and digital marketing agencies.","linkedin_followers":2013,"linkedin_url":"https://www.linkedin.com/in/buhirrafiq","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/buhir-rafiq.webp","topics":[],"audiences":[],"verdict":"Buhir Rafiq is most useful for reaching UK pharmacy owners and digital marketing agency owners with specialist accounting content.","best_for":"A UK pharmacy finance provider or virtual CFO service targeting independent pharmacy owners.","not_for":"A national consumer tax software brand seeking high reach among general UK taxpayers.","takeaways":["Specialist sector knowledge should complement, not replace, an in-house bookkeeper.","Dividend tax is a year-round planning problem, not a year-end calculation.","For agencies, accounting should show which clients are profitable and where margins leak."],"check_first":"Confirm paid collaboration terms, rates, audience demographics and reach data before contacting them.","main_ideas":["Specialist sector knowledge should complement, not replace, an in-house bookkeeper","Dividend tax is a year-round planning problem, not a year-end calculation","Money in the bank is not distributable profit","For agencies, accounting should show which clients are profitable and where margins leak"],"partnership_formats":[],"partnership_url":null,"brands":["RX Virtual Finance","Total Books Service"],"posts_cited":12,"latest_post":"2026-08-26","similar":[],"engagement":null},{"id":"kiran-jamdar","name":"Kiran Jamdar","url":"https://b2binfluencer.marketing/creators/kiran-jamdar/","markdown_url":"https://b2binfluencer.marketing/creators/kiran-jamdar.md","descriptor":"Kiran Jamdar is the founder of Veque Digital, an agency that helps founders build their personal brands on LinkedIn through human-written content. Jamdar also describes growing the agency through client referrals and specialist teams for different industries.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kiranjamdar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kiran-jamdar.webp","topics":["startup","content-marketing","agency-growth"],"audiences":["professional-services-leaders"],"verdict":"Kiran Jamdar is most useful for founder-led LinkedIn content and referral-based agency growth examples.","best_for":"B2B professional services firms wanting founder visibility, human-written posts and referral-led growth.","not_for":"Brands needing paid performance at volume, guaranteed results, or high-volume low-cost content.","takeaways":["They count ₹33.5 crore in closed business clients attribute to LinkedIn, excluding pipeline and influenced revenue.","Referral growth cannot be switched on in a quiet month; agency turns away poor-fit clients.","Veque Digital splits into vertical streams with named owners for manufacturing, SaaS, hospitality, CRM."],"check_first":"Ask for audience analytics and evidence for the results and credentials in their posts.","main_ideas":["Referral-only growth is a constraint you accept, not a lever you pull","Publish the counting method alongside the number","Split the agency into vertical streams, each with a named owner","Judge people on years of real work, not on interviews","Founder visibility is a consistency problem, and only the setting has changed"],"partnership_formats":[],"partnership_url":null,"brands":["Veque Digital","Zoho"],"posts_cited":10,"latest_post":"2026-09-30","similar":[{"id":"la-tonya-roberts","url":"https://b2binfluencer.marketing/creators/la-tonya-roberts/"},{"id":"tom-b","url":"https://b2binfluencer.marketing/creators/tom-b/"},{"id":"arushi-malviya","url":"https://b2binfluencer.marketing/creators/arushi-malviya/"}],"engagement":null},{"id":"salman-baig","name":"Salman Baig","url":"https://b2binfluencer.marketing/creators/salman-baig/","markdown_url":"https://b2binfluencer.marketing/creators/salman-baig.md","descriptor":"Salman Baig works on paid social creative strategy for DTC ecommerce brands, developing ads that match different customer awareness stages and testing creative before increasing spend.","linkedin_followers":2940,"linkedin_url":"https://www.linkedin.com/in/salmanbaig30","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/salman-baig.webp","topics":["ecommerce","paid-ads","meta-ads","dtc-ecommerce","creative-testing","personal-branding"],"audiences":[],"verdict":"Paid social creative strategy for DTC ecommerce brands, mapping ads to awareness stages and testing before scaling spend.","best_for":"DTC physical product brands on Meta with live ad account, review text, and flat results.","not_for":"Brands seeking paid placements, guaranteed impressions, fixed fees, or broad consumer reach.","takeaways":["Only about 5% of Meta ads examined became winners, so test formats repeatedly.","Reviews and comments can inform ad scripts, even when return rate looks healthy.","Product-aware buyers get short benefit-led ads; problem-unaware buyers get full video sales letters."],"check_first":"Confirm placement availability, per-post engagement, and audience role, seniority, location data.","main_ideas":["Creative strategy is a market decision, not a volume problem","You can't predict a winning ad, only improve the odds","Ad scripts start with the reviews most brands skip","Fix the story before putting spend behind the ad","Predictable discounts teach customers to wait"],"partnership_formats":["Brand diagnosis of current ads","Performance-creative build (script, shot list, edit direction)","Test flight before scaling spend"],"partnership_url":"https://lnkd.in/dnrQEHGb","brands":["Ecombench","Upwork"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"ray-a","name":"Ray A.","url":"https://b2binfluencer.marketing/creators/ray-a/","markdown_url":"https://b2binfluencer.marketing/creators/ray-a.md","descriptor":"Ray A. writes about U.S. Mobile ID and mobile driver’s license developments, with a focus on how digital IDs move from issuance to trusted verification and everyday acceptance.","linkedin_followers":6915,"linkedin_url":"https://www.linkedin.com/in/rarasteh","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"They are most useful for tracking U.S. mobile ID moves from issuance to trusted verification and acceptance.","best_for":"A U.S. mDL verification vendor placing analyst commentary in a recurring industry digest.","not_for":"Consumer campaigns needing lifestyle content, mass reach, video, demographics, or conversion tracking.","takeaways":["Issuing a credential is only the beginning; acceptance is the real milestone.","Trust infrastructure makes cross-jurisdiction verification possible.","Oklahoma Reader is a free verifier app with no extra reader hardware."],"check_first":"Ask for follower breakdown, audience survey results, and recent update performance figures.","main_ideas":["Issuing a credential is only the beginning; acceptance is the real milestone","Trust infrastructure makes cross-jurisdiction verification possible","Privacy-preserving verification should disclose only what a transaction needs","Government services are the next expansion beyond airports and in-person transactions","Wallet plurality determines who can carry and present an ID"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"lee-mcdermott","url":"https://b2binfluencer.marketing/creators/lee-mcdermott/"},{"id":"arnaud-cl-ment","url":"https://b2binfluencer.marketing/creators/arnaud-cl-ment/"},{"id":"mariana-dahan","url":"https://b2binfluencer.marketing/creators/mariana-dahan/"}],"engagement":null},{"id":"timothy-smith","name":"Timothy Smith","url":"https://b2binfluencer.marketing/creators/timothy-smith/","markdown_url":"https://b2binfluencer.marketing/creators/timothy-smith.md","descriptor":"Timothy Smith works on workforce development in East Texas, connecting employers with schools, colleges, training, and community partners. Their work focuses on building talent pipelines through registered apprenticeships, employee training, and work-based learning for students.","linkedin_followers":1563,"linkedin_url":"https://www.linkedin.com/in/timothy-smith-brep-cwdp-cwdl-41ab802b","youtube_url":null,"photo_url":null,"topics":["workforce-development"],"audiences":["manufacturing-leaders"],"verdict":"Most useful for helping East Texas employers build talent pipelines through apprenticeships, training, and work-based learning.","best_for":"A regional manufacturing association or workforce board campaign aimed at employers, not broad consumer reach.","not_for":"A national consumer careers app seeking high-volume influencer downloads and paid product endorsements.","takeaways":["Employers can define needed skills and train people in the workplace instead of waiting.","Student internships need clear expectations, meaningful tasks, feedback, and enough supervisor time.","Strategy meetings should end with named owners, deadlines, and progress checks."],"check_first":"Confirm paid formats, partnership terms, and recent audience analytics before planning a collaboration.","main_ideas":["Build the workforce rather than wait for perfect candidates","Look inside the company for the next skilled employee","Treat employer readiness as part of student work-based learning","Make strategy end in owned actions","Workforce development is year-round and cross-organizational"],"partnership_formats":[],"partnership_url":null,"brands":["LEDCO","Kilgore College"],"posts_cited":13,"latest_post":"2026-09-29","similar":[{"id":"jennifer-tucker","url":"https://b2binfluencer.marketing/creators/jennifer-tucker/"},{"id":"frederick-douglas-lumpkin","url":"https://b2binfluencer.marketing/creators/frederick-douglas-lumpkin/"},{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"}],"engagement":null},{"id":"carmen-sederino","name":"Carmen Sederino","url":"https://b2binfluencer.marketing/creators/carmen-sederino/","markdown_url":"https://b2binfluencer.marketing/creators/carmen-sederino.md","descriptor":"Carmen Sederino is a public-speaking strategist and the host of *Beyond the Keynote*, where she discusses keynote craft, audience engagement, and leadership issues such as AI safety.","linkedin_followers":10725,"linkedin_url":"https://www.linkedin.com/in/public-speaking-strategist-performance-master","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carmen-sederino.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":[],"verdict":"Most useful for hosting and leading workshops on keynote craft and AI safety, not as a credentialed AI safety expert.","best_for":"A B2B leadership development company wanting a host for keynote craft and AI safety workshops.","not_for":"Cybersecurity or AI governance clients needing a credentialed expert who has run technical programs.","takeaways":["A keynote title is the first performance, not a label.","Speaking well means reading the room, not only writing the script.","AI safety is a present-tense leadership cost."],"check_first":"Confirm recorded session footage, audience demographics, and partnership terms.","main_ideas":["A keynote title is the first performance, not a label","Speaking well means reading the room, not only writing the script","AI safety is a present-tense leadership cost","AI decision tools can become a mirror that only agrees with you"],"partnership_formats":[],"partnership_url":null,"brands":["PureCipher"],"posts_cited":10,"latest_post":"2026-10-05","similar":[{"id":"stephanie-melodia","url":"https://b2binfluencer.marketing/creators/stephanie-melodia/"},{"id":"joseph-anderson","url":"https://b2binfluencer.marketing/creators/joseph-anderson/"}],"engagement":null},{"id":"sheetal-kumar","name":"Sheetal Kumar","url":"https://b2binfluencer.marketing/creators/sheetal-kumar/","markdown_url":"https://b2binfluencer.marketing/creators/sheetal-kumar.md","descriptor":"Sheetal Kumar is a chartered accountant who writes about how accounting practices can improve their operations and expand from compliance work into advisory services.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sheetal-kumar-b172b276","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sheetal-kumar.webp","topics":[],"audiences":[],"verdict":"Sheetal Kumar is most useful for reaching accounting practice leaders about advisory services and stronger operating systems.","best_for":"A professional-services software company targeting chartered accountancy practices that want to scale operations.","not_for":"A consumer fashion label seeking broad lifestyle endorsement for casual clothing shoppers.","takeaways":["Accountants can shift from tax, GST, and statutory filings toward CFO-style support.","Growth can stall when documentation, review, onboarding, and communication remain manual or person-dependent.","Firms need repeatable systems to take on complex audit and advisory work without quality slipping."],"check_first":"Confirm campaign interest, terms, partnership formats, and inquiry routes before contacting them.","main_ideas":["Accountants can help decide what comes next, not just record what happened","Growth depends on systems that keep quality from relying on individual memory"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"chad-blackburn","url":"https://b2binfluencer.marketing/creators/chad-blackburn/"},{"id":"lotus-li","url":"https://b2binfluencer.marketing/creators/lotus-li/"},{"id":"matthew-henderson","url":"https://b2binfluencer.marketing/creators/matthew-henderson/"}],"engagement":null},{"id":"moez-seraly","name":"Moez Seraly","url":"https://b2binfluencer.marketing/creators/moez-seraly/","markdown_url":"https://b2binfluencer.marketing/creators/moez-seraly.md","descriptor":"Moez Seraly is the founder and CEO of Perfect Cellar, a wine e-commerce business. Seraly's work focuses on making wine easier and more enjoyable to buy, using technology and AI to improve customer experience and business operations.","linkedin_followers":4448,"linkedin_url":"https://www.linkedin.com/in/%F0%9F%8D%B7moez-seraly-3831521","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/moez-seraly.webp","topics":["artificial-intelligence","ecommerce","customer-experience","ai-in-ecommerce"],"audiences":[],"verdict":"Most useful for founder-led insight on wine e-commerce customer experience, service and AI use.","best_for":"Wine e-commerce, customer experience or retail technology brands and campaigns.","not_for":"Tasting-led video, structured wine education, or campaigns needing rate cards and audience proof.","takeaways":["They argue wine is a delivery vehicle for joy, not the product itself.","They treat purchase, delivery and after-delivery support as the product journey.","They describe CellarIQ and AI uses across service, operations and marketing."],"check_first":"Confirm source data for growth and sales figures, plus audience evidence and partnership terms.","main_ideas":["Wine is a delivery vehicle for joy, not the product itself","Treat the whole journey — purchase, delivery, and after — as the product","Take the intimidation out of wine","Technology serves the customer relationship rather than the transaction","Reach comes from partnerships and physical presence"],"partnership_formats":[],"partnership_url":null,"brands":["Perfect Cellar","Vertu Motors plc","EXCELR8 Motorsport"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"deborah-mcginn","name":"Deborah McGinn","url":"https://b2binfluencer.marketing/creators/deborah-mcginn/","markdown_url":"https://b2binfluencer.marketing/creators/deborah-mcginn.md","descriptor":"Deborah McGinn is a B2B marketing leader and author of *Crossing the Divide: How B2C Thinking Is Transforming the Future of B2B Marketing*. She is Chief Marketing Officer at Secure Code Warrior.","linkedin_followers":2344,"linkedin_url":"https://www.linkedin.com/in/deborahmcginn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/deborah-mcginn.webp","topics":["artificial-intelligence","cybersecurity","b2b-marketing","ai-security","brand-strategy"],"audiences":["b2b-marketing-leaders","security-practitioners"],"verdict":"Most useful for B2B marketing strategy and hands-on demand generation leadership, especially cybersecurity or developer-tools positioning.","best_for":"Cybersecurity or developer-tools SaaS, Series B to mid-market, needing fractional CMO for positioning and demand generation.","not_for":"Paid creator collaborations with sponsored deliverables, reach guarantees, rate terms, or judging mainly on their own channel.","takeaways":["B2B buyers are people, so marketing should use B2C disciplines for brand and growth.","Book launch connects brand, influence, SEO, AI discoverability, demand, creator ecosystems, and revenue measures.","Hiring post describes demand generation as hands-on: plan, emails, landing pages, execution, reporting."],"check_first":"Confirm availability, deliverables, rates, terms, and audience demographics before planning any paid collaboration.","main_ideas":["B2B buyers think like people, so consumer discipline is the advantage","Brand and measurement belong in the same plan","Influence is architecture, not a channel","Discovery now includes AI answers, not just search rankings","AI accelerates development, so security has to move earlier"],"partnership_formats":[],"partnership_url":null,"brands":["Secure Code Warrior","Symantec"],"posts_cited":12,"latest_post":"2026-08-26","similar":[],"engagement":null},{"id":"ezhilarasan-natarajan","name":"Ezhilarasan Natarajan","url":"https://b2binfluencer.marketing/creators/ezhilarasan-natarajan/","markdown_url":"https://b2binfluencer.marketing/creators/ezhilarasan-natarajan.md","descriptor":"Ezhilarasan Natarajan writes about enterprise cloud governance, cybersecurity, and AI adoption, including how organizations can prevent security risks as technology and development move faster. Natarajan's posts draw on CoreStack’s cloud and security products and customer work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ezhiln","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ezhilarasan-natarajan.webp","topics":["artificial-intelligence","ai-governance"],"audiences":[],"verdict":"Most useful for enterprise keynotes on AI governance, cloud security prevention, and governance guardrails.","best_for":"Cybersecurity software vendors planning enterprise customer summits on AI governance and cloud security prevention.","not_for":"Consumer brand sponsored content or campaigns built on long-range social forecasts.","takeaways":["Governance, not technology, blocks adoption.","Find, fix, prevent: prevention is the moat.","CoreStack moved from cloud governance into security and AI over a decade."],"check_first":"Confirm Graphion naming, past keynote recording, and audience analytics for enterprise decision-makers.","main_ideas":["Governance, not technology, blocks adoption","Find, fix, prevent — prevention is the moat","Moving fast without governance is another way to lose the job","AI resets civilization’s baseline measurements"],"partnership_formats":[],"partnership_url":null,"brands":["CoreStack","Taylor Farms"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"robert-ford","url":"https://b2binfluencer.marketing/creators/robert-ford/"},{"id":"bill-staples","url":"https://b2binfluencer.marketing/creators/bill-staples/"},{"id":"darius-radford","url":"https://b2binfluencer.marketing/creators/darius-radford/"}],"engagement":null},{"id":"steve-faruque","name":"Steve Faruque","url":"https://b2binfluencer.marketing/creators/steve-faruque/","markdown_url":"https://b2binfluencer.marketing/creators/steve-faruque.md","descriptor":"Steve Faruque writes about cybersecurity, including QRadar threat detection and how teams can defend against AI-driven attacks.","linkedin_followers":3110,"linkedin_url":"https://www.linkedin.com/in/strive","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-faruque.webp","topics":["artificial-intelligence","cybersecurity","agentic-ai","ai-security"],"audiences":["security-teams"],"verdict":"Steve Faruque is most useful for plain-language cybersecurity explainers on AI-native attacks and QRadar security operations.","best_for":"Cybersecurity vendors wanting educational explainers on AI-native attack detection, prompt injection, agentic threats, or QRadar investigations.","not_for":"Sponsored conversion-tracked endorsements aimed at enterprise CISOs with guaranteed audience demographics and published rates.","takeaways":["AI-native attacks are hard to detect because they break three old assumptions.","Attackers weaponize intended functionality, not bugs, according to Faruque's posts.","Defenses should be matched to what a team can actually afford."],"check_first":"Check content balance and ask for recent LinkedIn audience analytics.","main_ideas":["AI-native attacks are hard to detect because they break three old assumptions","Attackers weaponize intended functionality, not bugs","Defenses should be matched to what a team can actually afford","Inside the security operations center, AI's job is to reduce analyst overload","Teaching through events and naming the people behind the work is a stated priority"],"partnership_formats":[],"partnership_url":null,"brands":["IBM","Pioneering Minds AI","CarbonHelix"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"matthew-karabinos","name":"Matthew Karabinos","url":"https://b2binfluencer.marketing/creators/matthew-karabinos/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-karabinos.md","descriptor":"Matthew Karabinos works on AI literacy and the use of AI in education. Their posts discuss support for K–12 schools and educators, and feature conversations on education podcasts including The Curve Ahead and AI Real Talk. They identify their work with Appalachia Intermediate Unit 08.","linkedin_followers":5938,"linkedin_url":"https://www.linkedin.com/in/matthew-karabinos-mat","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-karabinos.webp","topics":["artificial-intelligence","ai-governance","ai-in-education"],"audiences":[],"verdict":"Useful for K-12 AI literacy guidance, policy support, and educator conversations about balanced AI adoption.","best_for":"K-12 schools, districts, or edtech brands running AI literacy and teacher professional development campaigns.","not_for":"Enterprise or defense-adjacent AI vendor launches needing technical benchmarks, procurement evaluation, or measurable pipeline.","takeaways":["They tested six chatbots on teacher AI concepts and discussed what was missing.","They examined K-8 computer science appearing in coding clubs and robotics without foundations.","The Curve Ahead episode discusses LAUSD screen time limits and AI inevitability."],"check_first":"Confirm commercial terms, recent reach, engagement, click figures, and audience roles for K-12 AI literacy work.","main_ideas":["AI belongs in schools through balance, not fear or full adoption","AI governance is an access-and-oversight question, not just a safety slogan","Curiosity and admitting uncertainty are teaching strengths in an AI-shaped classroom","AI literacy starts with foundations and concepts, not apps","Build understanding through public conversations with educators"],"partnership_formats":[],"partnership_url":null,"brands":["Appalachia Intermediate Unit 08","The Curve Ahead","AI Real Talk: The Curiosity Connection"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"caroline-l","name":"Caroline L.","url":"https://b2binfluencer.marketing/creators/caroline-l/","markdown_url":"https://b2binfluencer.marketing/creators/caroline-l.md","descriptor":"Founder of Simply Glow, a collagen brand, and a nurse with 20 years’ experience. Caroline shares her experience of developing the product and building the business while learning the manufacturing and online retail side from scratch.","linkedin_followers":2372,"linkedin_url":"https://www.linkedin.com/in/caroline-l-66ba903b1","youtube_url":null,"photo_url":null,"topics":["startup"],"audiences":[],"verdict":"Most useful for a concrete founder story about learning manufacturing and online retail while building Simply Glow.","best_for":"A supplier, sourcing platform or ecommerce tool wanting a founder-voice case study for women starting later.","not_for":"A large collagen brand running a reach-led performance campaign or needing measured supplement-buying audience.","takeaways":["First homemade collagen batch was greeny-brown and smelled strongly of animal.","They learned what minimum order quantity meant with support from their son.","They built a landing page on their phone while balancing nursing and family life."],"check_first":"Confirm whether they accept paid work, what formats they offer, and any product claim substantiation.","main_ideas":["Starting later in life is not a reason to stop","The useful skill is knowing where your own knowledge ends","Nursing shaped what the product should be, not how to make it","Keep the formula simple even when complexity would pay better","The brand is meant to carry a message, not just a product"],"partnership_formats":[],"partnership_url":null,"brands":["Simply Glow","Simply Glow LTD"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"boyd-clewis","name":"Boyd Clewis","url":"https://b2binfluencer.marketing/creators/boyd-clewis/","markdown_url":"https://b2binfluencer.marketing/creators/boyd-clewis.md","descriptor":"Boyd Clewis teaches people how to enter cybersecurity and build tech careers, drawing on experience solving security problems inside companies. His advice covers hands-on learning, nontechnical routes into security, and helping businesses meet security needs without blocking progress.","linkedin_followers":41012,"linkedin_url":"https://www.linkedin.com/in/boydclewis","youtube_url":"https://www.youtube.com/channel/UCmTS2gGo4gjZLt8LxVnF3XA","photo_url":"https://b2binfluencer.marketing/assets/avatars/boyd-clewis.webp","topics":["cybersecurity"],"audiences":["security-practitioners"],"verdict":"Boyd Clewis is most useful for career advice on entering cybersecurity and enabling business security.","best_for":"A cybersecurity training company running entry-level or career-transition content and webinars.","not_for":"A security tooling vendor needing scripted product demos for senior detection engineers.","takeaways":["Security should enable the business, not block it.","Cybersecurity is not only technical work; career changers should not be discouraged.","Security teams also need project managers, policy writers, data analysts, and compliance officers."],"check_first":"Confirm deliverables, exclusivity, usage rights, timing, price, and recent webinar results.","main_ideas":["Security should enable the business, not block it","Cybersecurity is not only technical work; career changers should not be discouraged","Get hands-on experience where you already work","Document the work and turn fixes into systems","Put yourself in rooms where you are not the most accomplished person"],"partnership_formats":[],"partnership_url":null,"brands":["American Airlines","Forage"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"melvin-williams","url":"https://b2binfluencer.marketing/creators/melvin-williams/"},{"id":"kyser-clark","url":"https://b2binfluencer.marketing/creators/kyser-clark/"},{"id":"kishor-rao","url":"https://b2binfluencer.marketing/creators/kishor-rao/"}],"engagement":null},{"id":"umar-faizan","name":"Umar Faizan","url":"https://b2binfluencer.marketing/creators/umar-faizan/","markdown_url":"https://b2binfluencer.marketing/creators/umar-faizan.md","descriptor":"Umar Faizan works in ecommerce marketing and describes Growth Winner LLC as a full-funnel ecommerce growth agency. Faizan's posts focus on customer behavior, acquisition costs, and building repeat purchases through clearer marketing.","linkedin_followers":3978,"linkedin_url":"https://www.linkedin.com/in/umarfaizan","youtube_url":"https://www.youtube.com/channel/UC_VHzfqWfoYkQgPcIkngjmw","photo_url":"https://b2binfluencer.marketing/assets/avatars/umar-faizan.webp","topics":["ecommerce","paid-ads","seo","email-marketing","paid-media","ecommerce-marketing","agency-operations"],"audiences":["dtc-brands","agency-owners","ecommerce-marketers"],"verdict":"Umar Faizan is most useful for ecommerce growth advice on acquisition costs, buyer behavior, and repeat purchases.","best_for":"DTC ecommerce brands seeking low-cost full-funnel plans to cut acquisition costs and lift loyalty.","not_for":"Consumer campaigns seeking paid Instagram creator content for broad shopper reach and direct sales.","takeaways":["Cost reduction includes intent-first SEO, simpler landing pages, fewer tools, and quarterly audits.","Buyer psychology questions include checkout hesitation, comparing products, and trusting a product page.","Story-led content and human-feeling email can turn buyers into repeat buyers."],"check_first":"Ask for account-specific results, scope, deliverables, and audience breakdown before committing budget.","main_ideas":["Buyer psychology comes before channel tactics","Marketing has become more complicated than the fundamentals require","Cost reduction is a specific list of fixes, not a budget cut","Emotional connection is the growth pillar ecommerce teams leave out","SEO roots show through the full-funnel positioning"],"partnership_formats":[],"partnership_url":null,"brands":["Growth Winner LLC","IMG (img.courses)"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"yunat-benjamin","name":"Yunat Benjamin","url":"https://b2binfluencer.marketing/creators/yunat-benjamin/","markdown_url":"https://b2binfluencer.marketing/creators/yunat-benjamin.md","descriptor":"Yunat Benjamin shares conversion-rate and retention advice for direct-to-consumer supplement brands, focusing on Shopify site audits, email flows, subscriptions, and faster ways to test changes.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/the-stack-builder","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yunat-benjamin.webp","topics":["ecommerce","email-marketing","customer-retention"],"audiences":[],"verdict":"Yunat Benjamin is most useful for Shopify conversion and retention audits for DTC supplement brands.","best_for":"DTC supplement brands wanting practical funnel, email, subscription, and compliance checks.","not_for":"Generic agencies or brands outside health and beauty seeking creative brand campaigns.","takeaways":["Find funnel leaks before buying more traffic.","Treat email as a small but valuable part of the customer journey.","Use DTC speed to test price, page, or bundle changes."],"check_first":"Ask for paid-client outcomes, independent evidence, and the linked email-flow PDF.","main_ideas":["Find the leaks before buying more traffic","Treat email as a small but valuable part of the customer journey","Use DTC’s speed to learn what works","Make compliance part of the conversion work"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"brad-dowden","name":"Brad Dowden","url":"https://b2binfluencer.marketing/creators/brad-dowden/","markdown_url":"https://b2binfluencer.marketing/creators/brad-dowden.md","descriptor":"Brad Dowden shares practical perspectives for CIOs and technology leaders on IT strategy, cybersecurity, identity security, AI governance and the costs of managed IT services.","linkedin_followers":14290,"linkedin_url":"https://www.linkedin.com/in/braddowden","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brad-dowden.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for explaining operational and commercial consequences of IT, security, and AI choices to technology leaders.","best_for":"A campaign for mid-market managed IT services providers wanting to be seen as strategic advisors.","not_for":"AI governance, cost-management, or data-readiness campaigns aimed at private-equity fund managers and regulated financial firms.","takeaways":["Consolidating IT under one managed service provider tends to cost more than it saves.","The era of MFA is enough is ending, with earlier deadline September 2026.","UK cyber regulation targets IT suppliers, so mid-market clients absorb cost and risk."],"check_first":"Confirm audience location, job titles, buying influence, and recent post-level engagement before estimating campaign results.","main_ideas":["Consolidating IT under one managed service provider tends to cost more than it saves","The era of “MFA is enough” is ending, and the earlier deadline is September 2026","UK cyber regulation targets IT suppliers, so mid-market clients absorb the cost and the risk","Regulated firms cannot manage AI spend they never measured"],"partnership_formats":[],"partnership_url":null,"brands":["Lanware","Microsoft","The CIO Circle"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jared-zeidman","name":"Jared Zeidman","url":"https://b2binfluencer.marketing/creators/jared-zeidman/","markdown_url":"https://b2binfluencer.marketing/creators/jared-zeidman.md","descriptor":"Jared Zeidman hosts The Nail the Recruiting Process Podcast, where they discuss college recruiting with coaches and other specialists. Their posts highlight practical guidance for athletes and families on recruiting decisions, team culture, transfer-portal choices, and the promises coaches make.","linkedin_followers":316,"linkedin_url":"https://www.linkedin.com/in/jared-zeidman-19b74a141","youtube_url":null,"photo_url":null,"topics":["recruiting"],"audiences":[],"verdict":"Jared Zeidman is most useful for practical recruiting guidance on culture, promises, transfers, and athlete experience.","best_for":"A recruiting publisher or brand serving high school athletes and families.","not_for":"Campaigns needing paid placements, guaranteed impressions, or documented audience demographics.","takeaways":["Players left winning teams over culture, respect, accountability, or broken promises.","Bill Walton's recruitment by John Wooden shows honesty and supportive culture over outcome promises.","A season-long look at Canisius coach Tiffany Swoffard follows program building, growth, feedback, culture fit."],"check_first":"Confirm sponsorship terms, rates, placements, episode listening figures, and audience demographics.","main_ideas":["Judge coaches by what they do, not what they promise","The transfer portal is a culture and accountability story, not a money story","Recruiting problems repeat across sports, so the guidance should too","Program building favors culture fit and habits over outcomes","Resilience is the differentiator that recruiting conversations often skip"],"partnership_formats":[],"partnership_url":null,"brands":["How to Get Recruited","Think Strong Play Strong"],"posts_cited":9,"latest_post":"2026-06-02","similar":[{"id":"paul-garwood","url":"https://b2binfluencer.marketing/creators/paul-garwood/"},{"id":"rhoderick-wagner","url":"https://b2binfluencer.marketing/creators/rhoderick-wagner/"}],"engagement":null},{"id":"josh-rapperport","name":"Josh Rapperport","url":"https://b2binfluencer.marketing/creators/josh-rapperport/","markdown_url":"https://b2binfluencer.marketing/creators/josh-rapperport.md","descriptor":"Josh Rapperport is an investor who shares views on energy and climate markets and backs companies applying AI to industrial sectors, including process manufacturing and construction.","linkedin_followers":3861,"linkedin_url":"https://www.linkedin.com/in/joshuarapperport","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","venture-capital","industrial-ai"],"audiences":[],"verdict":"Josh Rapperport is most useful for energy and climate market commentary and industrial AI investment views.","best_for":"Climate-tech or energy market intelligence brands needing a named investor voice for briefings.","not_for":"Consumer fintech paid LinkedIn install campaigns or broad consumer reach.","takeaways":["AI data-center electricity demand creates opportunities, but the energy source is unsettled.","Policy changes can hurt early technologies while speeding up construction.","IntuigenceAI raised a $10 million seed round for AI in process manufacturing."],"check_first":"Confirm available formats, recent comparable post results, and audience job titles before contacting.","main_ideas":["Back technologies that can prove they work at commercial scale","Policy changes can hurt early technologies while speeding up construction","AI electricity demand creates opportunities, but the energy source is unsettled","Industrial AI matters when it fits complex work and delivers practical gains","Energy companies may need to make their case in terms of security as well as climate"],"partnership_formats":[],"partnership_url":null,"brands":["IntuigenceAI","Parspec"],"posts_cited":12,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"michael-harvey","name":"Michael Harvey","url":"https://b2binfluencer.marketing/creators/michael-harvey/","markdown_url":"https://b2binfluencer.marketing/creators/michael-harvey.md","descriptor":"Michael Harvey is a New Zealand teacher who writes about education technology, AI, and how to design learning that keeps teachers and students in control.","linkedin_followers":2892,"linkedin_url":"https://www.linkedin.com/in/mjharvey","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-education"],"audiences":[],"verdict":"Michael Harvey is useful for testing how education AI tools maintain teacher and student agency.","best_for":"Education AI companies seeking a practitioner to test if features support meaningful learning.","not_for":"Campaign requirements for platform endorsements, mass reach, or evidence of classroom results.","takeaways":["AI should widen choices for teachers and students, not make them.","Pedagogy must guide technology choices, not the brand logo.","Innovation requires testing unfinished ideas before they are fully formed."],"check_first":"Confirm audience demographics, such as roles, countries, and seniority, and request recent results.","main_ideas":["AI should widen choices for teachers and students, not make them","Neither technology companies nor education companies should own the design of learning","Pedagogy first, whichever technology ecosystem it comes from","Innovation means testing unfinished ideas, not waiting for a eureka moment","Learning from teachers who see the same problems differently"],"partnership_formats":[],"partnership_url":null,"brands":["Google for Education","Microsoft Elevate","ISTE"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"mary-harper","url":"https://b2binfluencer.marketing/creators/mary-harper/"},{"id":"staci-lapis","url":"https://b2binfluencer.marketing/creators/staci-lapis/"},{"id":"dan-greenwald","url":"https://b2binfluencer.marketing/creators/dan-greenwald/"}],"engagement":null},{"id":"paul-deraval","name":"Paul Deraval","url":"https://b2binfluencer.marketing/creators/paul-deraval/","markdown_url":"https://b2binfluencer.marketing/creators/paul-deraval.md","descriptor":"Paul Deraval writes about applying AI agents to sales and business operations, with a focus on using company data to guide recommendations and deploying agents safely.","linkedin_followers":5052,"linkedin_url":"https://www.linkedin.com/in/paul-deraval","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-deraval.webp","topics":["artificial-intelligence","ai-agents","enterprise-ai"],"audiences":["b2b-saas"],"verdict":"Paul Deraval is most useful for concrete examples of AI agents in sales and business operations.","best_for":"A B2B SaaS media analytics campaign for explainable agent coaching and governed skills.","not_for":"A consumer brand awareness campaign seeking broad reach and lifestyle content.","takeaways":["An internal NinjaCat sales agent pairs follow-up suggestions with sales principles and account context.","An agent found a reported $750,000 retail order opportunity.","Enterprise agents need tightly scoped, composable skills, not unrestricted access."],"check_first":"Confirm audience composition source and recent results for comparable topics.","main_ideas":["Agents should explain why they recommend something, not just issue the action","The durable asset is the data layer, not the model","Enterprise agents need tightly scoped, composable skills","Judge agents by the business action they trigger","Personalizing reporting at scale is the open problem"],"partnership_formats":[],"partnership_url":null,"brands":["NinjaCat"],"posts_cited":15,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"helen-krug-von-nidda","name":"Dr. Helen Krug von Nidda","url":"https://b2binfluencer.marketing/creators/helen-krug-von-nidda/","markdown_url":"https://b2binfluencer.marketing/creators/helen-krug-von-nidda.md","descriptor":"Dr. Helen Krug von Nidda is an author, international speaker, and executive coach who helps women shape more fulfilling careers and helps organizations create conditions for people to grow and thrive.","linkedin_followers":3660,"linkedin_url":"https://www.linkedin.com/in/helenkrugvonnidda","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for career fulfillment workshops and talks that pair personal reflection with practical manager prompts.","best_for":"Career development or leadership coaching brands seeking fulfillment expert for workshop series.","not_for":"Software or HR technology vendors seeking paid sponsorship, guaranteed pipeline, scripted keynote, or published rate card.","takeaways":["Protect 20 minutes, change setting, ask an open question instead of What should I do next?","Treat early dissatisfaction as a signal to explore, not a crisis.","Leaders can ask what someone wants more room for and what could be removed."],"check_first":"Ask for attendance, participant feedback, channel analytics, rates, and partnership terms.","main_ideas":["Explore before demanding an answer","Treat early dissatisfaction as a signal, not a crisis","Fulfillment can come from subtraction, not just addition","A career change can be a new season, not a fixed next step","Fulfillment has costs and is not a solo achievement"],"partnership_formats":["Brand-co-hosted live workshop or evening event","Conversation-format appearances and editorial contributions"],"partnership_url":null,"brands":["Nuudii System","M.M. LaFleur","Katie Couric Media","Forbes"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"doug-davidoff","name":"Doug Davidoff","url":"https://b2binfluencer.marketing/creators/doug-davidoff/","markdown_url":"https://b2binfluencer.marketing/creators/doug-davidoff.md","descriptor":"Doug Davidoff writes and teaches about B2B sales leadership, coaching, deal management, and pipeline qualification. The posts focus on helping sales teams assess opportunities, guide buying processes, and improve forecasts.","linkedin_followers":6129,"linkedin_url":"https://www.linkedin.com/in/doug-davidoff-76396b1","youtube_url":"https://www.youtube.com/channel/UCUSpS9i64UGn9l_aIJ_QQOQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/doug-davidoff.webp","topics":["leadership","sales","sales-leadership","b2b-sales","sales-forecasting"],"audiences":["sales-managers"],"verdict":"Most useful for practical deal management, pipeline qualification, and sales coaching content for sales leaders.","best_for":"Co-branded webinar, workshop, or article on deal management for sales managers and VPs.","not_for":"Campaigns needing verified audience scale, demographics, or a software product led pitch.","takeaways":["Running a deal is a hands-on management skill that Davidoff argues is fading.","Treat the pipeline as a portfolio and choose which deals deserve the hours.","Forecast misses start weeks before the end of the quarter."],"check_first":"Confirm audience size, registration and attendance results, and co-hosting or sponsorship formats.","main_ideas":["Running a deal is a hands-on management skill, and Doug Davidoff argues it is fading","Treat the pipeline as a portfolio: choose which deals deserve the hours","Coach outcomes, not activity","Forecast misses start weeks before the end of the quarter","More pipeline is not the answer to a tough market"],"partnership_formats":[],"partnership_url":null,"brands":["Candid Conversations"],"posts_cited":14,"latest_post":"2026-09-16","similar":[{"id":"andrew-wright","url":"https://b2binfluencer.marketing/creators/andrew-wright/"},{"id":"jennifer-hines","url":"https://b2binfluencer.marketing/creators/jennifer-hines/"},{"id":"mike-martinussen","url":"https://b2binfluencer.marketing/creators/mike-martinussen/"}],"engagement":null},{"id":"sabina-m-pons","name":"Sabina M. Pons","url":"https://b2binfluencer.marketing/creators/sabina-m-pons/","markdown_url":"https://b2binfluencer.marketing/creators/sabina-m-pons.md","descriptor":"Sabina M. Pons works on customer success and post-sales strategy for B2B technology companies, with a focus on protecting and growing recurring revenue. Her posts discuss retention, customer value, AI adoption, and how customer-facing teams work with the rest of go-to-market.","linkedin_followers":6093,"linkedin_url":"https://www.linkedin.com/in/growing-revenue","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sabina-m-pons.webp","topics":["artificial-intelligence","sales","revenue-operations","customer-success","ai-adoption","customer-retention"],"audiences":["b2b-saas"],"verdict":"Sabina M. Pons is most useful for customer success and post-sales strategy that connects retention, AI adoption, and go-to-market operating decisions.","best_for":"A mid-market B2B SaaS company with slipping net revenue retention planning a customer success leadership offsite.","not_for":"A consumer or broad-professional brand planning paid creator posts, reach targets, or conversion tracking.","takeaways":["Retention is the revenue strategy and needs designing rather than rescuing.","AI proves itself by what it makes stop, such as reports, meetings, approvals, or manual tasks.","Customer success is a go-to-market problem, not a department."],"check_first":"Confirm speaking terms, availability, booking route, and audience decision-maker data before committing.","main_ideas":["Retention is the revenue strategy, and it needs designing rather than rescuing","AI proves itself by what it makes stop","Customer success is a go-to-market problem, not a department","Senior leaders do their best work in small, closed rooms","Six years of post-sales work, read against market cycles"],"partnership_formats":[],"partnership_url":null,"brands":["Women of Customer Success","Pavilion","6sense","LinkedIn CringeBot 3000"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"kate-alger","url":"https://b2binfluencer.marketing/creators/kate-alger/"},{"id":"swati-garg","url":"https://b2binfluencer.marketing/creators/swati-garg/"},{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"}],"engagement":null},{"id":"lee-odess","name":"Lee Odess","url":"https://b2binfluencer.marketing/creators/lee-odess/","markdown_url":"https://b2binfluencer.marketing/creators/lee-odess.md","descriptor":"Lee Odess writes and speaks about physical security technology, access control, industry acquisitions, and the convergence of physical security with cybersecurity. Their work includes LinkedIn analysis and podcast and industry-community content.","linkedin_followers":26668,"linkedin_url":"https://www.linkedin.com/in/leeodess","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lee-odess.webp","topics":["cybersecurity","b2b-marketing","mergers-and-acquisitions"],"audiences":[],"verdict":"Lee Odess is most useful for concise analysis of physical security acquisitions, access control, and convergence with cybersecurity.","best_for":"A physical security technology company wanting thought leadership on access control and industry convergence.","not_for":"A European high-security mechanical hardware brand wanting a positive paid launch campaign with no critical questions.","takeaways":["ASSA ABLOY acquisitions of Pacific Lock and Santos can fill product or distribution gaps.","Cisco's planned WideField Security acquisition connects to fragmented identity data in physical access control.","Regulation can be product discipline and buyer trust, not just added cost."],"check_first":"Ask directly about placement, format, and pricing because no rate card or media kit is shown.","main_ideas":["Look past the acquisition headline to what changes","Access control is part of the cybersecurity and identity problem","Regulation can shape better products, not just add cost","Business momentum and marketing deserve scrutiny"],"partnership_formats":[],"partnership_url":null,"brands":["PhySec Collective","The Access Control Executive Brief","The Access Control Collective","Secured Podcast"],"posts_cited":13,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"susan-gold","name":"Susan Gold","url":"https://b2binfluencer.marketing/creators/susan-gold/","markdown_url":"https://b2binfluencer.marketing/creators/susan-gold.md","descriptor":"Susan Gold is a B2B marketing strategist who helps professional-services firms clarify whom they serve, build a practical marketing plan, and make their positioning easier for clients and referral partners to understand.","linkedin_followers":5336,"linkedin_url":"https://www.linkedin.com/in/susanmgold","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/susan-gold.webp","topics":["b2b-marketing","positioning"],"audiences":[],"verdict":"Susan Gold is most useful for helping B2B professional-services firms clarify whom they serve and improve referral language.","best_for":"This fits a B2B professional-services firm wanting sharper positioning and more referrals from its network.","not_for":"This does not fit a consumer brand seeking sponsored posts, audience demographics, or measurable reach.","takeaways":["Saying you can work with anyone makes it hard for the right client to find you.","A networking problem is usually a language problem.","Write a roughly 40-word introduction email referral partners can copy."],"check_first":"Confirm paid work scope and ask for audience and engagement data.","main_ideas":["Saying you can work with anyone is why the right client cannot find you","A networking problem is usually a language problem","Networking works only when it is intentional","Fix the strategy underneath the tactics before spending on the tactics","What firms buy is clarity and an outside view, not marketing services"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-09-22","similar":[{"id":"tom-mcmakin","url":"https://b2binfluencer.marketing/creators/tom-mcmakin/"},{"id":"jason-vana","url":"https://b2binfluencer.marketing/creators/jason-vana/"},{"id":"kerrie-luginbill","url":"https://b2binfluencer.marketing/creators/kerrie-luginbill/"}],"engagement":null},{"id":"bogdan-birtom","name":"Bogdan Birtom","url":"https://b2binfluencer.marketing/creators/bogdan-birtom/","markdown_url":"https://b2binfluencer.marketing/creators/bogdan-birtom.md","descriptor":"Bogdan Birtom shares practical advice and commentary on email marketing, customer retention, and Klaviyo for ecommerce businesses. Birtom's posts cover lifecycle messaging, subscription emails, customer-service alerts, and changes to marketing software.","linkedin_followers":2759,"linkedin_url":"https://www.linkedin.com/in/bogdanbirtom","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bogdan-birtom.webp","topics":["artificial-intelligence","ecommerce","email-marketing","retention-marketing","ai-in-ecommerce"],"audiences":[],"verdict":"Bogdan Birtom is most useful for practical email retention and Klaviyo commentary aimed at ecommerce practitioners.","best_for":"A B2B SaaS email or retention tool running a paid content collaboration or product walkthrough.","not_for":"Broad consumer brand awareness, scripted endorsements, or campaigns needing video and long-form content.","takeaways":["A three-step internal alert can help customer service reach at-risk customers sooner.","Moving subscription transactional emails from Recharge to Klaviyo involves seven differences, including segmentation and reporting.","Klaviyo release breakdown separates genuinely new capabilities from rebranding."],"check_first":"Ask for follower demographics and engagement figures, then settle scope, disclosure, and review rights.","main_ideas":["Vendors owe customers clear communication when things break","Read a platform release for what changed, not what was announced","Put transactional and marketing email in one system","Retention work should start where a customer shows trouble","AI commerce is an opportunity worth watching, but trust is the catch"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Recharge","Shopify","OpenAI"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"aminat-hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/"},{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"},{"id":"lindsey-lopez","url":"https://b2binfluencer.marketing/creators/lindsey-lopez/"}],"engagement":null},{"id":"yash-patel","name":"Yash Patel","url":"https://b2binfluencer.marketing/creators/yash-patel/","markdown_url":"https://b2binfluencer.marketing/creators/yash-patel.md","descriptor":"Yash Patel writes about Indian businesses, consumer trends, and growth strategy, using company and product examples to explain shifts in areas such as e-commerce, delivery, and retail.","linkedin_followers":43992,"linkedin_url":"https://www.linkedin.com/in/yashpatel17","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yash-patel.webp","topics":["ecommerce","supply-chain","startup"],"audiences":["founders-and-operators"],"verdict":"Yash Patel is most useful for written analysis linking Indian consumer trust, delivery and spending shifts to business strategy.","best_for":"A B2B brand wanting written LinkedIn analysis or a keynote on Indian consumer and delivery shifts.","not_for":"A brand seeking short-form video, on-camera demos, tracked purchase links or conversion targets.","takeaways":["Uber safety features show Indian consumers moving from access to trust in rides.","Amazon's delivery promise is decision design, not just speed or convenience.","ClickPost data: skincare has six times more daily orders than jewellery."],"check_first":"Confirm deliverables, commercial terms, and recent LinkedIn analytics before commissioning any work.","main_ideas":["Convenience stopped being the advantage; reducing anxiety became the advantage","Delivery speed works as decision design, not as convenience","Spending is shifting from occasions to routines","Growth can come from selling more to customers an existing asset already reaches","Build operations and supplier networks before chasing visibility"],"partnership_formats":[],"partnership_url":null,"brands":["Uber","IndianOil","Amazon","The Indian Garage Co.","The Bear House","ClickPost"],"posts_cited":14,"latest_post":"2026-10-04","similar":[{"id":"abhishek-mall","url":"https://b2binfluencer.marketing/creators/abhishek-mall/"},{"id":"anish-modi","url":"https://b2binfluencer.marketing/creators/anish-modi/"},{"id":"janmejay-bhatt","url":"https://b2binfluencer.marketing/creators/janmejay-bhatt/"}],"engagement":null},{"id":"pranil-c-pawar","name":"Pranil C. Pawar","url":"https://b2binfluencer.marketing/creators/pranil-c-pawar/","markdown_url":"https://b2binfluencer.marketing/creators/pranil-c-pawar.md","descriptor":"Pranil C. Pawar writes about enterprise AI and business software, with a focus on using technology to improve finance operations, working-capital visibility, and business decision-making.","linkedin_followers":2753,"linkedin_url":"https://www.linkedin.com/in/1pranilpawar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pranil-c-pawar.webp","topics":["artificial-intelligence","supply-chain","enterprise-ai"],"audiences":["finance-leaders"],"verdict":"Pranil C. Pawar is most useful for enterprise AI and finance workflow commentary on visibility, collections, and controls.","best_for":"A B2B fintech campaign for CFOs and finance teams on working capital or AI controls.","not_for":"Consumer lifestyle campaigns needing broad public reach, personal storytelling, or verified audience demographics.","takeaways":["Late payment is a timing problem, not a market problem.","Finance systems record transactions; they should question them.","AI can find answers, but managers still make the call."],"check_first":"Confirm deliverables, paid partnership format, inquiry route, and evidence for any statistics or product claims.","main_ideas":["AI can find the answers, but managers still make the call","Finance systems record transactions; they should question them","Late payment is a timing problem, not a market problem","The gap is not visibility; it is turning what is visible into decisions","One interface beats four platforms"],"partnership_formats":[],"partnership_url":null,"brands":["Eazy ERP Technologies Pvt Ltd","Eazy AI","OptimAR","Softlabs"],"posts_cited":16,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"alex-vacca","name":"Alex Vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/","markdown_url":"https://b2binfluencer.marketing/creators/alex-vacca.md","descriptor":"Alex Vacca shares and describes B2B go-to-market work at Frontal AI, combining outbound, buyer-focused content, paid ads, AI search visibility and revenue operations to help companies generate pipeline.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alex-vacca","youtube_url":"https://www.youtube.com/channel/UCrVHC3PGyXuvAg3ky7wnwrQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-vacca.webp","topics":["artificial-intelligence","sales","startup","b2b-marketing","revenue-operations","seo","ai-search-visibility","go-to-market","outbound-sales"],"audiences":[],"verdict":"Useful for building a B2B go-to-market system that combines outbound, content, paid ads, AI search and RevOps.","best_for":"B2B SaaS or agency with defined ICP, clean CRM, and founder willing to post.","not_for":"B2C consumer brand seeking one-off sponsored post, broad promotion, or copy-only outbound with rented list.","takeaways":["Go-to-market has five layers; cold email is only one.","When a campaign stalls, find the broken layer instead of rewriting copy.","Signals and data quality, not list size, decide reply rates."],"check_first":"Ask for supporting evidence for reported results and clarify data access needs.","main_ideas":["Go-to-market has five layers; cold email is only one","When a campaign stalls, find the broken layer instead of rewriting the copy","Signals and data quality, not list size, decide reply rates","AI answers are the new shortlist, so publish one","Measure AI-influenced demand in three overlapping ways"],"partnership_formats":["Full GTM system engagement","Founder and employee content program"],"partnership_url":null,"brands":["Frontal AI","Hemlane","Aircall","AirOps","Clay","Instantly.ai","lemlist","HubSpot"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"pierre-le-manh","name":"Pierre Le Manh","url":"https://b2binfluencer.marketing/creators/pierre-le-manh/","markdown_url":"https://b2binfluencer.marketing/creators/pierre-le-manh.md","descriptor":"Pierre Le Manh writes and speaks about project management, including how organizations can deliver complex programs, use AI in project work, and build manufacturing capability sustainably. Posts by Le Manh discuss these themes in the context of PMI events and initiatives.","linkedin_followers":89610,"linkedin_url":"https://www.linkedin.com/in/pierre-le-manh-3a4158","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pierre-le-manh.webp","topics":["artificial-intelligence","ai-adoption"],"audiences":[],"verdict":"Pierre Le Manh is useful for executive talks on complex program delivery, manufacturing, aerospace agility, and accountable AI.","best_for":"A B2B project-management training brand wanting a keynote or workshop on applying AI to complex transformation.","not_for":"A consumer brand influencer campaign seeking short product-review videos and measurable conversions.","takeaways":["US manufacturing build-out faces practical constraints: plants, power, permits, supply chains, and workforce.","Aerospace programs can balance safety and regulation with agility, culture, and customer focus.","AI can automate and recommend, but accountability remains with people."],"check_first":"Confirm partnership formats, rates, audience demographics, engagement results, and inquiry route.","main_ideas":["Industrial build-outs are won on delivery constraints, not policy intent","Sustainability is an operating constraint that creates capacity","AI creates project work, and accountability stays human","Complex, regulated programs can be agile when culture carries delivery"],"partnership_formats":[],"partnership_url":null,"brands":["Project Management Institute (PMI)","Embraer"],"posts_cited":10,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"geoff-vercauteren","name":"Geoff Vercauteren","url":"https://b2binfluencer.marketing/creators/geoff-vercauteren/","markdown_url":"https://b2binfluencer.marketing/creators/geoff-vercauteren.md","descriptor":"Geoff Vercauteren works on healthcare workforce development at Tufts Medicine and Lowell General Hospital, building pathways into healthcare careers through partnerships with schools, colleges, workforce organizations, and community groups.","linkedin_followers":1356,"linkedin_url":"https://www.linkedin.com/in/geoffvercauteren","youtube_url":null,"photo_url":null,"topics":["healthcare"],"audiences":[],"verdict":"Geoff Vercauteren is most useful for practical healthcare workforce development partnerships and pipeline programs.","best_for":"Healthcare workforce organizations seeking community college, apprenticeship, or regional pipeline collaboration.","not_for":"Direct-to-consumer health brands or national staffing marketplaces buying paid sponsorship for reach.","takeaways":["Promoted a Surgical Technology program with Middlesex Community College.","Highlighted UW Health apprenticeship programs as a model they study.","Linked ending Temporary Protected Status for Haitians to a healthcare staffing crisis."],"check_first":"Confirm LinkedIn follower analytics, reach, engagement, geography, seniority, and rate card or sponsor policy.","main_ideas":["Workforce development is an employer strategy, not a hiring fix","No single organization can solve workforce challenges alone","Apprenticeships and early exposure are the concrete pipeline model","Public policy that removes workers creates a healthcare staffing crisis","Regional roles are part of how the work gets done"],"partnership_formats":["Community college program development","Apprenticeship and career pathway collaboration","Workforce board partnership","Youth career exploration and school partnerships","Cross-sector convening and roundtables"],"partnership_url":null,"brands":["Tufts Medicine","Lowell General Hospital","Middlesex Community College","MassHire Greater Lowell Workforce Board","Middlesex 3 Coalition"],"posts_cited":18,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"eric-coats","name":"Eric Coats","url":"https://b2binfluencer.marketing/creators/eric-coats/","markdown_url":"https://b2binfluencer.marketing/creators/eric-coats.md","descriptor":"Eric Coats shares practical advice for Amazon sellers, including how to analyze returns, repeat purchases, and inventory to improve business decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/eric-coats","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-coats.webp","topics":["sales","customer-retention","inventory-management"],"audiences":[],"verdict":"Eric Coats is most useful for practical Amazon seller advice on returns, repeat purchases, and inventory decisions.","best_for":"Amazon seller growth agencies or home-goods brands needing diagnostic help with returns and inventory.","not_for":"Consumer brands or creator-platform companies seeking paid LinkedIn creator campaigns to reach marketing leaders.","takeaways":["January returns can include purchases from earlier months, masking January order return rate.","Match return order IDs to purchase months and compare cohort rates with reported rates.","Use return reasons and reviews to find root causes, then change pages, packaging, manufacturing, or service."],"check_first":"Ask for client references, engagement terms, and measured business outcomes beyond illustrative figures.","main_ideas":["Platform-reported numbers can hide what is actually happening","Reduce returns by finding root causes, not by watching the average","Repeat-purchase data should set how much you spend to acquire customers","Aging inventory is a capital problem, not just a stock count","Once you can identify a business buyer, support the relationship directly"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","Kapoq"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"ryan-turner","name":"Ryan Turner","url":"https://b2binfluencer.marketing/creators/ryan-turner/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-turner.md","descriptor":"Ryan Turner shares e-commerce growth strategies and tactics, including advice on email and SMS marketing, organic search, and e-commerce campaigns.","linkedin_followers":6015,"linkedin_url":"https://www.linkedin.com/in/klaviyo-expert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-turner.webp","topics":["ecommerce","seo","email-marketing","ecommerce-growth"],"audiences":["ecommerce-brands"],"verdict":"Ryan Turner is most useful for practical e-commerce growth advice on email, SMS, organic search, and campaigns.","best_for":"Agencies serving health and wellness e-commerce brands for peak-season lifecycle and search work.","not_for":"B2B software demand generation, short-form video, or enterprise technology buyer campaigns.","takeaways":["Cover one product topic deeply instead of publishing thinly across every product.","Treat peak season as a gradual ramp, not a Black Friday week blast.","Steer buyers to bundles and tiered offers to protect margin."],"check_first":"Confirm how to access the 50-campaign swipe file and ask for recent audience analytics.","main_ideas":["Cover one topic completely instead of publishing thinly across every product","Treat peak season as a gradual ramp, not a Black Friday-week blast","Protect margin by steering buyers to bundles and tiered offers","Promotional email does not have to run on coupons","Fix the pages that sell — collection pages and internal links — not just the blog"],"partnership_formats":[],"partnership_url":null,"brands":["beehiiv"],"posts_cited":11,"latest_post":"2026-09-20","similar":[{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"},{"id":"daksh-jain","url":"https://b2binfluencer.marketing/creators/daksh-jain/"},{"id":"roni-sarker","url":"https://b2binfluencer.marketing/creators/roni-sarker/"}],"engagement":null},{"id":"stephan-bayer","name":"Stephan Bayer","url":"https://b2binfluencer.marketing/creators/stephan-bayer/","markdown_url":"https://b2binfluencer.marketing/creators/stephan-bayer.md","descriptor":"Stephan Bayer is an EdTech founder who co-founded sofatutor, a digital learning platform. Bayer writes about building education businesses, improving learning products through teacher and student feedback, and using technology in schools.","linkedin_followers":6159,"linkedin_url":"https://www.linkedin.com/in/bayerstephan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephan-bayer.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for a founder's view on building European EdTech businesses, product feedback, and school product-market fit.","best_for":"A European EdTech company entering the DACH market and seeking advice on product-market fit.","not_for":"A lifestyle brand targeting youth consumers for fashion lines or social media trends unrelated to education.","takeaways":["A strong product alone is not enough; check feature use and teacher value.","sofatutor acquired French platform SchoolMouv, keeping the local team and brand in place.","Learning disparities link to motivation, language support, and policy, not just company growth."],"check_first":"Confirm their current LinkedIn audience breakdown, including education-sector roles and DACH representation.","main_ideas":["A learning product only counts if the business behind it works","Usage data and teacher feedback should drive the roadmap","A credible EdTech team mixes classroom, product, engineering and school sales","Educational equity is an EdTech problem, not a niche","Cross-border growth should preserve the acquired platform, team and brand"],"partnership_formats":[],"partnership_url":null,"brands":["sofatutor","SchoolMouv","PONS Langenscheidt GmbH","Titanom Solutions","ASU+GSV Summit"],"posts_cited":12,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"joe-cullen","name":"Joe Cullen","url":"https://b2binfluencer.marketing/creators/joe-cullen/","markdown_url":"https://b2binfluencer.marketing/creators/joe-cullen.md","descriptor":"Joe Cullen writes about organizational architecture and advises leaders on diagnosing and improving how organizations make decisions and handle complexity.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/josephcullen14","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-cullen.webp","topics":["leadership"],"audiences":[],"verdict":"Joe Cullen is most useful for explaining how organizational structure and decision ownership affect execution and complexity.","best_for":"Leadership consulting firms seeking practical education on organizational architecture diagnostics for executives.","not_for":"Software endorsement campaigns claiming a product fixes culture or execution across any company.","takeaways":["Review structure before a crisis forces change.","Repeated escalation can point to an undefined decision ownership gap.","Growth can expose structures that no longer fit an organization's complexity."],"check_first":"Confirm what partnership offer, format, and terms they have in mind.","main_ideas":["Review the structure before a crisis forces change","Look for the decision gap behind repeated escalation","Growth exposes structures that no longer fit","Professional selling can be part of networking when it respects the other person"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"moshe-soloff","name":"Moshe Soloff","url":"https://b2binfluencer.marketing/creators/moshe-soloff/","markdown_url":"https://b2binfluencer.marketing/creators/moshe-soloff.md","descriptor":"Moshe Soloff shares advice on SEO for e-commerce and B2B businesses, including how product pages and online catalogs can earn visibility in search and AI recommendations.","linkedin_followers":5545,"linkedin_url":"https://www.linkedin.com/in/moe-soloff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/moshe-soloff.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search"],"audiences":[],"verdict":"Useful for practical SEO advice on product pages, online catalogs, and AI search visibility for B2B e-commerce.","best_for":"B2B e-commerce SEO agencies or guest expert sessions on AI search visibility for product pages fit.","not_for":"A consumer snack brand wanting sponsored short-form video, unboxing, discount codes, or guaranteed grocery audience does not fit.","takeaways":["Choose local or national SEO based on whether customers need to be nearby.","Search is moving from getting clicked to being the recommendation.","Product pages need FAQs, honest comparisons, customer stories, videos, and reviews, not just title and price."],"check_first":"Confirm scope, duration, compensation, and audience evidence before booking or contacting them.","main_ideas":["The right SEO depends on whether customers need to be close by","Search is moving from getting clicked to being the recommendation","Product pages are the asset most businesses ignore","Industrial catalogs are a sales channel hiding in plain sight","The deciding factor is boring fundamentals, not tactics"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"},{"id":"mohsin-nisar-m","url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m/"},{"id":"aabhas-vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/"}],"engagement":null},{"id":"jackye-clayton","name":"Jackye Clayton","url":"https://b2binfluencer.marketing/creators/jackye-clayton/","markdown_url":"https://b2binfluencer.marketing/creators/jackye-clayton.md","descriptor":"Jackye Clayton works in talent acquisition and people leadership. Their posts focus on improving hiring processes, workforce planning, and the way employers use hiring systems. They also say they are building the free Talent Acquisition Lab, a set of tools for recruiting problems.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jackyeclayton","youtube_url":"https://www.youtube.com/channel/UC-afkifaKr0djrO69isWilQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/jackye-clayton.webp","topics":["leadership","recruiting","hr","talent-acquisition"],"audiences":[],"verdict":"Jackye Clayton is most useful for practical commentary on hiring systems, job descriptions, screening, and recruiting accountability.","best_for":"A B2B HR technology company campaign about improving hiring processes and diagnosing bottlenecks.","not_for":"A luxury skincare brand seeking beauty routines or product placement recommendations.","takeaways":["A job advertised as remote required regular office attendance, with part-time pay and extensive assessments.","Spirit Airlines workers may be filtered out when systems prioritize exact titles or industry keywords.","Stalled hiring can mean the hiring team has not agreed on requirements or made decisions."],"check_first":"Confirm whether Clayton is open to a partnership and what formats, fees, and deliverables are available.","main_ideas":["Accountability: Distinguishing Recruiting from Hiring Problems","Algorithmic Fairness and Skills-Based Hiring","Job Posting Integrity and Hiring Process Proportionality","Strategic Workforce Planning and TA Capacity","Accessible and Conversational Leadership"],"partnership_formats":[],"partnership_url":null,"brands":["Talent Acquisition Lab","LinkedIn Learning"],"posts_cited":15,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"kerrie-luginbill","name":"Kerrie Luginbill","url":"https://b2binfluencer.marketing/creators/kerrie-luginbill/","markdown_url":"https://b2binfluencer.marketing/creators/kerrie-luginbill.md","descriptor":"Kerrie Luginbill works on positioning and go-to-market strategy for B2B professional services firms, including how they define their ideal clients, package services, and build more focused sales and marketing systems.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kerrieluginbill","youtube_url":null,"photo_url":null,"topics":["go-to-market-strategy","business-development","positioning"],"audiences":[],"verdict":"Kerrie Luginbill helps B2B professional services firms refine positioning and go-to-market strategy.","best_for":"A B2B professional services firm seeking clearer offers, focused prospecting, and less referral dependence.","not_for":"A consumer ecommerce brand needing short-form video, reach, follower growth, or direct-to-consumer conversion.","takeaways":["Positioning is only half the job; the service also has to be buyable.","A sales list should be small enough that every name has a reason now.","A single strong referral channel is efficient and fragile."],"check_first":"Confirm your need is B2B professional services positioning and go-to-market strategy.","main_ideas":["Positioning is only half the job — the service also has to be buyable","Two kinds of professional services firms: those that help clients avoid risk and those that help clients build value","A sales list should be small enough that every name has a reason to be contacted now","Being willing to tell a prospect not to hire you is part of selling expertise","A single strong referral channel is efficient and fragile"],"partnership_formats":["Referral Ecosystem Partnerships","Professional Network and Association Growth"],"partnership_url":null,"brands":["Clay","OTM"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"ashley-bartlett","url":"https://b2binfluencer.marketing/creators/ashley-bartlett/"},{"id":"nate-saperia","url":"https://b2binfluencer.marketing/creators/nate-saperia/"},{"id":"tom-b","url":"https://b2binfluencer.marketing/creators/tom-b/"}],"engagement":null},{"id":"patrick-budny","name":"Patrick Budny","url":"https://b2binfluencer.marketing/creators/patrick-budny/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-budny.md","descriptor":"Patrick Budny writes about workforce development, employee learning, and helping people move into new roles. Budny's posts focus on connecting skills training and education benefits to career pathways and employers’ workforce needs.","linkedin_followers":1824,"linkedin_url":"https://www.linkedin.com/in/pbudny","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-budny.webp","topics":["artificial-intelligence","workforce-development","learning-and-development"],"audiences":[],"verdict":"Patrick Budny is useful for thought leadership on linking skills training, education benefits, and internal mobility to career pathways.","best_for":"A corporate learning and development brand running employer-facing upskilling and internal mobility thought-leadership campaigns.","not_for":"Recruitment marketing or job boards selling external sourcing with performance-style impression and lead targets.","takeaways":["Tech Skills Academy covers cybersecurity, data, and AI with 15+ configurable career pathways.","Catalogued skills alone do not make internal mobility accessible; pathways and transparent opportunities must connect.","Education benefits are framed as a route to retention and career progression."],"check_first":"Recent analytics on comparable posts, plus audience data on employer type, job function, and seniority.","main_ideas":["Skills matter when they lead to real career movement","Build talent internally to meet changing business needs","Treat education as a route to growth, not a standalone perk","Make development fit frontline work and changing roles"],"partnership_formats":[],"partnership_url":null,"brands":["Workforce Edge","Southern New Hampshire University","Tech Skills Academy"],"posts_cited":20,"latest_post":"2026-10-01","similar":[{"id":"allison-dadoun","url":"https://b2binfluencer.marketing/creators/allison-dadoun/"},{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"},{"id":"eric-buntin","url":"https://b2binfluencer.marketing/creators/eric-buntin/"}],"engagement":null},{"id":"laurent-guinand","name":"Laurent Guinand","url":"https://b2binfluencer.marketing/creators/laurent-guinand/","markdown_url":"https://b2binfluencer.marketing/creators/laurent-guinand.md","descriptor":"Laurent Guinand writes and advises on loyalty strategy, including how loyalty programs can support customer retention, growth, and business economics. Guinand is the author of *Strategic Loyalty*.","linkedin_followers":8057,"linkedin_url":"https://www.linkedin.com/in/guinand","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/laurent-guinand.webp","topics":["customer-retention"],"audiences":["finance-leaders"],"verdict":"Laurent Guinand is most useful for loyalty strategy content on retention, growth, and making the economic case to finance leaders.","best_for":"A loyalty technology company planning a webinar on CFO-ready loyalty program economics for program managers and finance stakeholders.","not_for":"A fast-moving consumer-goods product launch needing short-form video and promo-code redemptions.","takeaways":["Loyalty programs are strategic infrastructure; managers should make the case in the CFO's terms.","Strong programs run two engines at once: retention efficiency and acquisition growth.","Winning a customer is not the same as creating loyalty; judge the relationship after the switch."],"check_first":"Confirm audience breakdown, speaking examples, and commercial terms before contacting them.","main_ideas":["Loyalty programs are strategic infrastructure; managers should make the case in the CFO’s terms","Strong programs run two engines at once: retention efficiency and acquisition growth","Winning a customer is not the same as creating loyalty; judge programs by the relationship after the switch","Cities and destinations are running loyalty programs without calling them loyalty, raising the question of who owns the customer"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-04","similar":[{"id":"lee-mcdermott","url":"https://b2binfluencer.marketing/creators/lee-mcdermott/"},{"id":"tom-peace","url":"https://b2binfluencer.marketing/creators/tom-peace/"},{"id":"naga-vara-prasad-s","url":"https://b2binfluencer.marketing/creators/naga-vara-prasad-s/"}],"engagement":null},{"id":"pamela-shaddock","name":"Pamela Shaddock","url":"https://b2binfluencer.marketing/creators/pamela-shaddock/","markdown_url":"https://b2binfluencer.marketing/creators/pamela-shaddock.md","descriptor":"Pamela Shaddock is a co-founder of Coils to Locs, a textured-wig company created to help women with coily and curly hair access wigs during medical hair loss. The company sells directly and partners with hospitals and cancer centers.","linkedin_followers":1776,"linkedin_url":"https://www.linkedin.com/in/pamelashaddock","youtube_url":"https://www.youtube.com/channel/UCx57LCf_qeNghYsExm36Baw","photo_url":"https://b2binfluencer.marketing/assets/avatars/pamela-shaddock.webp","topics":["healthcare"],"audiences":[],"verdict":"Pamela Shaddock is most useful for textured-wig access, patient education, and hospital partnership credibility.","best_for":"Hospital oncology patient-services or cancer-center campaigns expanding textured wig access and education.","not_for":"Mass consumer beauty campaigns needing large cross-platform reach or paid short-form video.","takeaways":["Patients could not find a wig reflecting natural hair in hospital boutiques.","Shaddock reports 29 hospital partners and a goal of 40 by end of 2026.","They presented Wigs 101 for Alopecia Areata and spoke at National Alopecia Areata Foundation annual conference."],"check_first":"Confirm pricing, terms, audience data, and independently verified hospital partner figures.","main_ideas":["Textured-hair options in medical settings are a standard of care, not a nice-to-have","A benefit a patient can see themselves in is a benefit a patient will actually use","A stocked wig program is a hospital business case, not a compliance checkbox","A patient asking for the brand by name is itself an act of advocacy","Education through patient-advocacy organizations is the main public outreach format"],"partnership_formats":["Hospital and cancer-center wig program partnership","Patient and clinician education","“Ask For Coils to Locs By Name” boutique advocacy","Nonprofit and community event participation","Direct-to-consumer sales"],"partnership_url":null,"brands":["Coils to Locs","Dana-Farber Cancer Institute","National Alopecia Areata Foundation","Chasm","Rockland Trust","Boston Rhythm Riders"],"posts_cited":13,"latest_post":"2026-09-29","similar":[{"id":"bami-adenipekun","url":"https://b2binfluencer.marketing/creators/bami-adenipekun/"},{"id":"geoff-vercauteren","url":"https://b2binfluencer.marketing/creators/geoff-vercauteren/"},{"id":"jean-stimola-sposaro","url":"https://b2binfluencer.marketing/creators/jean-stimola-sposaro/"}],"engagement":null},{"id":"janis-zech","name":"Janis Zech","url":"https://b2binfluencer.marketing/creators/janis-zech/","markdown_url":"https://b2binfluencer.marketing/creators/janis-zech.md","descriptor":"Janis Zech writes about revenue operations (RevOps), including how AI may change sales and operations teams. Their posts also discuss strategic RevOps, Weflow, and operator meetups.","linkedin_followers":48940,"linkedin_url":"https://www.linkedin.com/in/janiszech","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/janis-zech.webp","topics":["artificial-intelligence","leadership","revenue-operations"],"audiences":["revops-leaders"],"verdict":"Janis Zech is most useful for RevOps thought leadership on AI, strategic judgment, and operator meetups.","best_for":"A B2B SaaS sponsor not selling RevOps or conversation-intelligence software, for a webinar and playbook.","not_for":"A conversation-intelligence or revenue-intelligence vendor wanting paid thought leadership that funnels readers to its demo.","takeaways":["RevOps is becoming the AI orchestrator, not the ticket-taker.","A RevOps leader is too valuable to build a call recorder in-house.","Operators learn more from each other than from pitches."],"check_first":"Confirm no competing RevOps or conversation-intelligence conflict and ask for audience and engagement data.","main_ideas":["RevOps is becoming the AI orchestrator, not the ticket-taker","A RevOps leader is too valuable to build a call recorder in-house","RevOps should take the strategic seat leadership is offering","Operators learn more from each other than from pitches","Compete with the incumbents by building the team and the community around the product"],"partnership_formats":[],"partnership_url":null,"brands":["Weflow"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"brendan-short","url":"https://b2binfluencer.marketing/creators/brendan-short/"},{"id":"paul-acott","url":"https://b2binfluencer.marketing/creators/paul-acott/"},{"id":"ben-hood","url":"https://b2binfluencer.marketing/creators/ben-hood/"}],"engagement":null},{"id":"grace-ky-man","name":"Grace KY Man","url":"https://b2binfluencer.marketing/creators/grace-ky-man/","markdown_url":"https://b2binfluencer.marketing/creators/grace-ky-man.md","descriptor":"Grace KY Man teaches product, growth, and marketing teams to design AI agents as connected systems, with human approval and safeguards built into the process.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/grace-ky-man","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","ai-agents","agentic-ai"],"audiences":[],"verdict":"Most useful for teaching B2B teams to design connected AI agent growth systems with human gates.","best_for":"A B2B SaaS company selling agentic AI that wants a paid workshop or content series.","not_for":"Consumer or direct-to-consumer sponsored placements with follower reach targets and rate-card pricing.","takeaways":["Agent workflow has signal, interpretation, action, and a human gate.","Set guardrails before the agent runs, including cost, privacy, and delegated actions.","Trigger agents on real product events with thresholds, not timers."],"check_first":"Ask for audience breakdown, sponsor policy, rate card, disclosure practice, and booking route.","main_ideas":["The architecture, not the model, makes agentic growth compound","Set guardrails before the agent runs, not afterwards","Trigger agents on real product events, not timers","Strategy and frameworks come before the build","Teaching through live builds, cohorts and reusable working documents"],"partnership_formats":["Cohort course seat (Agentic AI Operating System for Product Growth and Marketing)","Live teaching session or webinar with a named guest expert","Client build engagement for an AI-native growth system","Collaboration with senior product, growth, or marketing operators"],"partnership_url":null,"brands":["AI Strategy League","Claude"],"posts_cited":11,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"bethany-fagan","name":"Bethany Fagan","url":"https://b2binfluencer.marketing/creators/bethany-fagan/","markdown_url":"https://b2binfluencer.marketing/creators/bethany-fagan.md","descriptor":"Bethany Fagan is a content and integrated marketing professional. Their posts describe leading content work, including building a content team and developing brand voice guidance; they also write about connecting complex technology to customer outcomes.","linkedin_followers":4940,"linkedin_url":"https://www.linkedin.com/in/bethanyfagan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bethany-fagan.webp","topics":["leadership","content-marketing","b2b-content-marketing"],"audiences":["b2b-marketers"],"verdict":"Most useful for content leadership, brand voice, and customer outcome storytelling.","best_for":"B2B SaaS brands needing content leadership and unified brand voice.","not_for":"Paid creator sponsorship campaigns needing published formats, rates, and measurable reach.","takeaways":["A tone-of-voice guide is infrastructure, not a writing exercise.","Design content teams role by role and argue their value in business terms.","Complex technology must be translated into outcomes customers care about."],"check_first":"Confirm sponsored formats, rates, deliverables, and audience demographics before any paid engagement.","main_ideas":["A tone-of-voice guide is infrastructure, not a writing exercise","Design content teams role by role, and argue their value in business terms","Complex technology has to be translated into outcomes customers care about","Content value has to be argued against pipeline pressure—and personal brand is part of the answer"],"partnership_formats":[],"partnership_url":null,"brands":["Leidos","PandaDoc"],"posts_cited":13,"latest_post":"2026-07-14","similar":[{"id":"hussein-sadek","url":"https://b2binfluencer.marketing/creators/hussein-sadek/"},{"id":"josh-schoeff","url":"https://b2binfluencer.marketing/creators/josh-schoeff/"},{"id":"tyler-williams","url":"https://b2binfluencer.marketing/creators/tyler-williams/"}],"engagement":null},{"id":"michelle-edmondson","name":"Michelle Edmondson","url":"https://b2binfluencer.marketing/creators/michelle-edmondson/","markdown_url":"https://b2binfluencer.marketing/creators/michelle-edmondson.md","descriptor":"Michelle Edmondson works in executive search and advisory for senior technology and cyber leaders. Edmondson's posts describe CIO, CTO and CISO searches, executive assessment, and helping leaders explain their experience and impact.","linkedin_followers":10501,"linkedin_url":"https://www.linkedin.com/in/m-edmondson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michelle-edmondson.webp","topics":["recruiting"],"audiences":[],"verdict":"Useful for evidence-led thought leadership on CIO and CISO hiring and executive assessment.","best_for":"Search firms or boards hiring CIOs and CISOs who want practical hiring content.","not_for":"Consumer brands seeking sponsored product posts for broad consumer audiences.","takeaways":["Hiring a CIO or CISO is about fit for one mandate, not ranking who is best.","Interview performance is not evidence of capability.","Candidates have to make their own case, because the consultant makes it in the room."],"check_first":"Confirm sponsorship or content collaboration availability, deliverables, disclosure, and audience data.","main_ideas":["Hiring a CIO or CISO is about fit for one mandate, not ranking who is best","The formally engaged model means taking responsibility for the appointment","Interview performance is not evidence of capability","Getting known by search firms is not a strategy; understanding how search works is","Candidates have to make their own case, because the consultant makes it in the room"],"partnership_formats":[],"partnership_url":null,"brands":["Edmondson Group"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"vas-georgiou","name":"Vas Georgiou","url":"https://b2binfluencer.marketing/creators/vas-georgiou/","markdown_url":"https://b2binfluencer.marketing/creators/vas-georgiou.md","descriptor":"Vas Georgiou founded Heilsa, a specialist headhunting firm focused on law, cybersecurity and technology, financial services, and healthcare hiring across the US, UK, and EU.","linkedin_followers":18557,"linkedin_url":"https://www.linkedin.com/in/vas-georgiou","youtube_url":null,"photo_url":null,"topics":["cybersecurity","recruiting"],"audiences":["hr-leaders","hiring-managers"],"verdict":"Useful for specialist recruitment insights on hiring briefs, candidate screening, and external recruiter support.","best_for":"An employer-brand campaign for cybersecurity hiring managers in the UK or EU.","not_for":"Generalist, high-volume applicant registration campaigns across many sectors.","takeaways":["Most failed searches come from a poorly defined hiring need, not lack of talent.","Speak to every candidate before sending a CV.","External recruiters can reach passive candidates internal teams may not have time to pursue."],"check_first":"Ask for follower demographics and any documented creator deliverables or rates.","main_ideas":["Most failed searches are caused by a poorly defined hiring need, not a lack of talent","Specialise by sector rather than offer generalist coverage","Speak to every candidate before sending a CV","In-house talent teams and external recruiters should complement, not compete with, each other","Treat a placement as reputation, not a transaction"],"partnership_formats":[],"partnership_url":null,"brands":["Heilsa"],"posts_cited":14,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"christian-peter-sandvei","name":"Christian Peter Sandvei","url":"https://b2binfluencer.marketing/creators/christian-peter-sandvei/","markdown_url":"https://b2binfluencer.marketing/creators/christian-peter-sandvei.md","descriptor":"Christian Peter Sandvei works on Nordic CIO Pulse, a research and interview initiative exploring Nordic CIOs’ priorities, including AI, data readiness and technology leadership.","linkedin_followers":1945,"linkedin_url":"https://www.linkedin.com/in/christianpetersandvei","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christian-peter-sandvei.webp","topics":["artificial-intelligence","leadership","ai-governance","agentic-ai","digital-transformation","ai-readiness"],"audiences":[],"verdict":"Useful for concise CIO interview summaries on AI, data readiness, and Nordic technology leadership.","best_for":"B2B IT research or advisory campaigns that need a named convener for Nordic CIOs.","not_for":"High-volume sponsored post series measured by impressions and demo requests.","takeaways":["AI value depends on the data, trust and governance beneath it.","Using AI productively is the starting point, not the goal.","AI agents need a shared context for people and systems."],"check_first":"Confirm follower demographics, engagement rates, and CIO dinner attendance figures.","main_ideas":["AI value depends on the data, trust and governance beneath it","Using AI productively is the starting point, not the goal","AI agents need a shared context for people and systems","One data foundation can support operational performance and sustainability"],"partnership_formats":["Technology partner at Nordic CIO Pulse dinners"],"partnership_url":null,"brands":["Nord-IQ Research & Advisory","BESTSELLER","XL-BYG a.m.b.a.","NTM Group","Schou Company A/S"],"posts_cited":17,"latest_post":"2026-10-09","similar":[{"id":"vijay-mehra","url":"https://b2binfluencer.marketing/creators/vijay-mehra/"},{"id":"chily-fachler","url":"https://b2binfluencer.marketing/creators/chily-fachler/"},{"id":"lars-ling","url":"https://b2binfluencer.marketing/creators/lars-ling/"}],"engagement":null},{"id":"nik-sargent","name":"Nik Sargent","url":"https://b2binfluencer.marketing/creators/nik-sargent/","markdown_url":"https://b2binfluencer.marketing/creators/nik-sargent.md","descriptor":"Nik Sargent writes on LinkedIn about practical uses of AI agents and everyday customer experiences. Sargent describes building a personal agent that researches family plans and turns them into reminders and decisions to make.","linkedin_followers":1409,"linkedin_url":"https://www.linkedin.com/in/niksargent","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nik-sargent.webp","topics":["artificial-intelligence","ai-agents","customer-experience"],"audiences":[],"verdict":"Nik Sargent is most useful for grounded examples of AI agents and customer service systems.","best_for":"B2B SaaS firms building AI agents or automation tools that want practitioner examples.","not_for":"Campaigns needing scale, verified targeting, or engineering-level technical authority.","takeaways":["Horizon researches family outings and sets escalating calendar reminders.","A 34% price rise and a CRM made switching easy.","A handwritten hotel account card shows how record-keeping affects customers."],"check_first":"Confirm audience fit and recent LinkedIn analytics before committing budget.","main_ideas":["A useful AI agent should turn a vague intention into a series of small decisions","Calm official language is a warning sign, not reassurance","Judge a business by what it does when the customer pushes back","A public argument can turn into a real relationship"],"partnership_formats":[],"partnership_url":null,"brands":["Claude","Dr. Ryan Ahmed and Kukeshajanth Kodeswaran","Lumo","Virgin Trains","Strathmore Hotels Ltd","Domestic & General"],"posts_cited":11,"latest_post":"2026-09-01","similar":[],"engagement":null},{"id":"jaime-martin-ko-atilano","name":"Jaime Martin Ko Atilano","url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano/","markdown_url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano.md","descriptor":"Jaime Martin Ko Atilano is an SAP sustainability specialist who helps enterprise customers connect sustainability data and goals with ERP, finance, supply chain, and operational decisions.","linkedin_followers":3411,"linkedin_url":"https://www.linkedin.com/in/jaimemartinkoatilano","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jaime-martin-ko-atilano.webp","topics":["supply-chain","healthcare"],"audiences":[],"verdict":"Most useful for connecting sustainability goals and data with ERP, finance, supply chain, and operations.","best_for":"A B2B sustainability software campaign about ERP-driven execution, not only reporting.","not_for":"A scaled independent media partner campaign needing paid reach, rate card, demographics.","takeaways":["They describe moving from presales into a strategic sustainability role.","They led and recapped a Climate Week workshop on turning footprint measurement into action.","Mining council recap covered EHS, operational risk, waste, water, tailings, groundwater."],"check_first":"Ask for recent LinkedIn analytics and audience breakdown by job function and seniority.","main_ideas":["Sustainability’s bottleneck is execution, not measurement","Enterprise ERP data makes sustainability operational","Regulation is a design input, not a reporting afterthought","In heavy industry, sustainability is waste and risk management","The value of an event is listening, not taking the stage"],"partnership_formats":[],"partnership_url":null,"brands":["SAP","National Institutes of Health","University of British Columbia","Dartmouth College","CEO Water Mandate"],"posts_cited":11,"latest_post":"2026-09-25","similar":[{"id":"thomas-palm","url":"https://b2binfluencer.marketing/creators/thomas-palm/"},{"id":"noah-miller","url":"https://b2binfluencer.marketing/creators/noah-miller/"},{"id":"reetu-gupta","url":"https://b2binfluencer.marketing/creators/reetu-gupta/"}],"engagement":null},{"id":"lee-odden","name":"Lee Odden","url":"https://b2binfluencer.marketing/creators/lee-odden/","markdown_url":"https://b2binfluencer.marketing/creators/lee-odden.md","descriptor":"Lee Odden works on B2B influencer marketing and thought leadership. Odden shares research-informed advice on matching creators and content to buyer-journey stages, and on using original research and influencer partnerships to build trust.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/leeodden","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lee-odden.webp","topics":["artificial-intelligence","content-marketing","seo","ai-search-visibility","content-strategy"],"audiences":["b2b-marketers"],"verdict":"Lee Odden is useful for advising on B2B influencer marketing and thought leadership across buyer journey stages.","best_for":"B2B brands planning research-led thought leadership and creator partnerships by buyer stage.","not_for":"Performance teams seeking guaranteed leads from one sponsored LinkedIn post.","takeaways":["Match prominent voices to awareness and practitioners to engagement and consideration.","Use customers for practical decision-stage stories, not choosing partners by popularity.","Link original research and experiential content to differentiation in an AI-saturated market."],"check_first":"Confirm audience demographics, sponsored-post rates, reach guarantees, and a direct inquiry route.","main_ideas":["Strategic Planning Over Generic Hiring","Matching Creators to the Buyer's Funnel Stage","Leveraging Original Research for AI Visibility","Expanding the Definition of B2B Content Partnerships"],"partnership_formats":["Advisory/Strategic Content"],"partnership_url":null,"brands":["Ascend2","TopRank Marketing"],"posts_cited":13,"latest_post":"2026-10-04","similar":[{"id":"riley-cronin","url":"https://b2binfluencer.marketing/creators/riley-cronin/"},{"id":"davy-laudet","url":"https://b2binfluencer.marketing/creators/davy-laudet/"},{"id":"keeley-mazurek","url":"https://b2binfluencer.marketing/creators/keeley-mazurek/"}],"engagement":null},{"id":"rosalyn-santa-elena","name":"Rosalyn Santa Elena","url":"https://b2binfluencer.marketing/creators/rosalyn-santa-elena/","markdown_url":"https://b2binfluencer.marketing/creators/rosalyn-santa-elena.md","descriptor":"Rosalyn Santa Elena shares practical guidance for revenue operations teams on forecasting, CRM data quality, and connecting operational work to business goals.","linkedin_followers":41361,"linkedin_url":"https://www.linkedin.com/in/rosalyn-santa-elena","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations","sales-forecasting"],"audiences":[],"verdict":"Santa Elena offers practical RevOps guidance on forecasting, CRM data quality, and linking operations to business goals.","best_for":"B2B SaaS companies seeking RevOps workshops or advisory on forecasting and data governance.","not_for":"Sponsored video demos with guarantees, targeting verification, or defined deliverables.","takeaways":["Forecasting should use clear categories, stage criteria, historical conversion rates, and warning signs.","Clean CRM data needs validation, clear responsibilities, and regular review, not one-time cleanup.","A Salesforce license request should reflect actual use, planned growth, user needs, and team conversations."],"check_first":"Confirm pricing, deliverables, audience specifications, sponsorship terms, and video examples before contacting.","main_ideas":["Strategic is a mindset, not a title you wait for","Clean CRM data is a practice, not a project","Forecasting should be engineered, not felt","AI is speeding RevOps up before teams agree on direction"],"partnership_formats":["Co-hosted live Q&A discussion"],"partnership_url":null,"brands":["Backstory"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"},{"id":"keith-fleming","url":"https://b2binfluencer.marketing/creators/keith-fleming/"},{"id":"jennifer-hines","url":"https://b2binfluencer.marketing/creators/jennifer-hines/"}],"engagement":null},{"id":"ontshiametse-blessing-mlambo","name":"Ontshiametse Blessing Mlambo","url":"https://b2binfluencer.marketing/creators/ontshiametse-blessing-mlambo/","markdown_url":"https://b2binfluencer.marketing/creators/ontshiametse-blessing-mlambo.md","descriptor":"Ontshiametse Blessing Mlambo shares practical ideas on digital marketing, UGC-style ad creative, creative testing, and marketing measurement. Their posts focus on testing distinct hooks and concepts, matching videos to stages of the buying journey, and improving tracking with server-side GA4.","linkedin_followers":206,"linkedin_url":"https://www.linkedin.com/in/ontshiametse-blessing-mlambo-7864a839b","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","creative-testing"],"audiences":["dtc-brands"],"verdict":"Most useful for practical creative-testing strategy and measurement thinking, not distribution or on-camera reach.","best_for":"DTC performance agencies needing a creative-testing framework or strategist role.","not_for":"Paid on-camera sponsorship, guaranteed reach, or campaigns needing proven ad performance.","takeaways":["Most ad fatigue is a creative-refresh problem, not an audience problem.","One product brief should become videos with a different job each.","AI can make more UGC directions, but people judge what feels believable."],"check_first":"Confirm MotionSeed relationship, on-camera experience, deliverables, rates, and audience data.","main_ideas":["Most “ad fatigue” is a creative-refresh problem, not an audience problem","One product brief should become a set of videos, each doing a different job","AI can make more UGC directions, but people still decide what feels believable","Creative decisions are only as good as the conversion data underneath them","The UGC advice is consistently framed around MotionSeed"],"partnership_formats":[],"partnership_url":null,"brands":["MotionSeed","HubSpot Academy","Canva Design School"],"posts_cited":13,"latest_post":"2026-09-30","similar":[{"id":"grace-eva","url":"https://b2binfluencer.marketing/creators/grace-eva/"},{"id":"tarsis-toschi","url":"https://b2binfluencer.marketing/creators/tarsis-toschi/"},{"id":"khandoker-mursalat","url":"https://b2binfluencer.marketing/creators/khandoker-mursalat/"}],"engagement":null},{"id":"gilberto-tejeda","name":"Gilberto Tejeda","url":"https://b2binfluencer.marketing/creators/gilberto-tejeda/","markdown_url":"https://b2binfluencer.marketing/creators/gilberto-tejeda.md","descriptor":"Gilberto Tejeda writes about cybersecurity and enterprise architecture, including supply-chain risk, cloud security, and securing AI systems such as MCP. His posts focus on practical security controls and the business trade-offs behind architecture decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gilberto-tejeda","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gilberto-tejeda.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","risk-management"],"audiences":["security-leaders"],"verdict":"Gilberto Tejeda is most useful for practical security controls and visible business trade-offs in enterprise architecture decisions.","best_for":"Highly regulated firms needing risk-based technology selection and technical debt governance.","not_for":"Small startups seeking basic cybersecurity content for nontechnical audiences.","takeaways":["Supplier security is part of the attack surface; check audit reports, questionnaires, contracts, breach history.","AI systems such as MCP need strict governance, least privilege, and required controls before production.","Architecture success depends on conscious business trade-offs, operational fit, and revisiting residual risk."],"check_first":"Confirm your campaign targets senior technical decision-makers, not basic cybersecurity education.","main_ideas":["Supplier security is a critical part of the attack surface","Architectural success hinges on conscious business trade-offs","Technology selection must prioritize operational fit over market status","AI systems require strict governance and foundational controls"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"pamela-feld","name":"Pamela Feld","url":"https://b2binfluencer.marketing/creators/pamela-feld/","markdown_url":"https://b2binfluencer.marketing/creators/pamela-feld.md","descriptor":"Pamela Feld develops and delivers training on practical AI use, responsible AI, and cybersecurity policy. Feld's work includes training business teams on AI workflows and ethics, and a DEF CON course on cybersecurity and AI policy basics. Feld describes herself as a certified AI ethics specialist and offers AI training, policy development, and AI agent development.","linkedin_followers":1452,"linkedin_url":"https://www.linkedin.com/in/pamelafeld","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"Practical AI and cybersecurity policy training for business teams and governance-focused organizations.","best_for":"Technology consulting firms needing scoped paid AI governance and cyber policy training or workshops.","not_for":"Mass-reach consumer or event brands wanting sponsored keynotes with guaranteed audience size and a published rate card.","takeaways":["Fear of AI is a bad reason to wait.","Responsible AI is a governance problem, not a productivity add-on.","Training should end with something people can use the next day."],"check_first":"Confirm whether they taught the RFP session or had a commercial relationship with the utility mentioned.","main_ideas":["Fear of AI is a bad reason to wait","Responsible AI is a governance problem, not a productivity add-on","Training should end with something people can use the next day","Small businesses and supplier programs are a priority audience","Security is everyone's job, including the smallest team"],"partnership_formats":["AI workforce training and train-the-trainer sessions","Co-taught cyber and AI policy course","AI policy, governance and risk development","AI agent development"],"partnership_url":null,"brands":["DEF CON Training","Women in CyberSecurity (WiCyS)","SBDC","Barta | Goldberg","Pacific Gas and Electric Company","IEEE","WBENC / WBEC-West"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"filiz-demirci","url":"https://b2binfluencer.marketing/creators/filiz-demirci/"},{"id":"michele-vincenti","url":"https://b2binfluencer.marketing/creators/michele-vincenti/"},{"id":"nataly-garcia","url":"https://b2binfluencer.marketing/creators/nataly-garcia/"}],"engagement":null},{"id":"nick-contreras","name":"Nick Contreras","url":"https://b2binfluencer.marketing/creators/nick-contreras/","markdown_url":"https://b2binfluencer.marketing/creators/nick-contreras.md","descriptor":"Nick Contreras coaches students pursuing investment banking careers, with advice on recruiting, interview preparation, workplace expectations, and skills that may help them stand out as AI changes banking work.","linkedin_followers":5073,"linkedin_url":"https://www.linkedin.com/in/nicholascontreras","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","ai-in-finance"],"audiences":[],"verdict":"Useful for candid, stage-by-stage advice to students preparing for investment banking recruiting, interviews, and early desk expectations.","best_for":"A finance career coaching brand building a student-facing investment banking recruiting resource.","not_for":"An enterprise AI vendor targeting bank technology executives or procurement teams.","takeaways":["Recruiting is a test of motivation, not intelligence.","Every stage change is steeper than anyone prepares you for.","AI has changed what a junior is expected to bring."],"check_first":"Confirm audience makeup, source for the 75% training-day claim, and earlier work.","main_ideas":["Recruiting is a test of motivation, not intelligence","Every stage change is steeper than anyone prepares you for","AI has changed what a junior is expected to bring","Enthusiasm is what decides between qualified candidates","Banking recruiting has hardened, so start earlier and target the right market"],"partnership_formats":[],"partnership_url":null,"brands":["CareerXL"],"posts_cited":11,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"nazar-mysholivskyi","name":"Nazar Mysholivskyi","url":"https://b2binfluencer.marketing/creators/nazar-mysholivskyi/","markdown_url":"https://b2binfluencer.marketing/creators/nazar-mysholivskyi.md","descriptor":"Nazar Mysholivskyi writes about ecommerce and how brands can become easier for AI assistants to find and recommend. Recent posts focus on practical checks for product visibility, including product-feed details and category-specific searches.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nazar-lnoks","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nazar-mysholivskyi.webp","topics":["artificial-intelligence","ecommerce","customer-success","b2b-saas","manufacturing-operations"],"audiences":["ecommerce-brands"],"verdict":"Nazar Mysholivskyi is most useful for making AI product discovery concrete and testable for ecommerce brands.","best_for":"A content collaboration for B2B ecommerce software helping brands get products picked by AI assistants.","not_for":"A consumer-facing beauty brand wanting shoppers to discover and buy through a creator post.","takeaways":["Ask an assistant for a category without naming a brand, then read what comes back.","A feed missing sulphate-free may leave an assistant without information found on the product page.","Shopify's 5 August earnings call: Catalog-powered AI searches converted twice the rate of scraped data."],"check_first":"Confirm current audience results, follower roles, and partnership terms.","main_ideas":["Test AI product discovery with an unbranded, specific customer question","Put product attributes where the assistant can read them","Replace broad AI talk with a question about a real category","Look for operational gaps with questions a team can answer","Ask about the work itself, not just the technology around it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"marko-stupar","url":"https://b2binfluencer.marketing/creators/marko-stupar/"},{"id":"vincenzo-toscano","url":"https://b2binfluencer.marketing/creators/vincenzo-toscano/"},{"id":"kevin-jordan","url":"https://b2binfluencer.marketing/creators/kevin-jordan/"}],"engagement":null},{"id":"irit-levi","name":"Irit Levi","url":"https://b2binfluencer.marketing/creators/irit-levi/","markdown_url":"https://b2binfluencer.marketing/creators/irit-levi.md","descriptor":"Irit Levi helps service businesses improve how their systems and processes work together, with a focus on CRM readiness, automation, and customer experience.","linkedin_followers":16221,"linkedin_url":"https://www.linkedin.com/in/irit-levi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/irit-levi.webp","topics":["customer-experience","business-automation"],"audiences":["service-business-owners"],"verdict":"They are most useful for explaining operational readiness before CRM integration and automation for service businesses.","best_for":"B2B SaaS CRM or workflow-integration campaigns aimed at small and midsize service businesses.","not_for":"Enterprise data platform campaigns targeting Fortune 500 IT, data engineering, or procurement leaders.","takeaways":["Fix the operation before you buy the automation.","CRM adoption is won or lost in discovery, not at go-live.","Disconnected systems are a customer experience problem, not just an internal one."],"check_first":"Confirm whether they accept brand partnerships and ask for current audience and engagement data.","main_ideas":["Fix the operation before you buy the automation","CRM adoption is won or lost in discovery, not at go-live","Disconnected systems are a customer experience problem, not just an internal one","The real cost of manual work is staff hours, not subscription fees","Owner dependency is the limit on how far a service business can scale"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-09","similar":[{"id":"alison-mcquillan","url":"https://b2binfluencer.marketing/creators/alison-mcquillan/"},{"id":"sylvia-ekabua","url":"https://b2binfluencer.marketing/creators/sylvia-ekabua/"},{"id":"jared-w","url":"https://b2binfluencer.marketing/creators/jared-w/"}],"engagement":null},{"id":"mark-brown","name":"Mark Brown","url":"https://b2binfluencer.marketing/creators/mark-brown/","markdown_url":"https://b2binfluencer.marketing/creators/mark-brown.md","descriptor":"Mark Brown writes about applying behavioural science to cybersecurity, using real security incidents to explain why people and workplace processes create risk—and how organisations can design better safeguards.","linkedin_followers":2150,"linkedin_url":"https://www.linkedin.com/in/markbrownpsybersafe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-brown.webp","topics":["artificial-intelligence","cybersecurity","social-engineering"],"audiences":["security-leaders"],"verdict":"Mark Brown is most useful for explaining security incidents through behavioural science and pointing to practical process safeguards.","best_for":"A cybersecurity training company seeking credible thought leadership on human risk and social engineering.","not_for":"Mass-reach consumer awareness, campaigns judged by reach and paid amplification, or product launches needing technical testing.","takeaways":["In offboarding, HR and IT each assumed the other owned the task.","Brown uses diffusion of responsibility to explain why naming an owner matters.","Patch automation uses staged rollouts and halt conditions to build judgement into the process."],"check_first":"Confirm audience demographics, recent post-level results, and whether they accept commercial work.","main_ideas":["Security failures are design failures, not lapses in vigilance","Brown explains incidents through a small, repeated set of behavioural models","Defenders hesitate because organisations punish visible mistakes more than invisible ones","When responsibility is split, nobody owns the step","Automation scales whatever pressure it is dropped into"],"partnership_formats":[],"partnership_url":null,"brands":["Psybersafe Insights"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"makarand-karanjalkar","url":"https://b2binfluencer.marketing/creators/makarand-karanjalkar/"},{"id":"ido-geffen","url":"https://b2binfluencer.marketing/creators/ido-geffen/"},{"id":"john-ellingson","url":"https://b2binfluencer.marketing/creators/john-ellingson/"}],"engagement":null},{"id":"jennifer-eichenberg","name":"Jennifer Eichenberg","url":"https://b2binfluencer.marketing/creators/jennifer-eichenberg/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-eichenberg.md","descriptor":"Jennifer Eichenberg is a change management practitioner who helps leaders prepare employees for organizational change. The work focuses on understanding how changes affect people and supporting the motivation, mindset shifts, and new behaviors needed for adoption.","linkedin_followers":1521,"linkedin_url":"https://www.linkedin.com/in/jennifer-eichenberg","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-eichenberg.webp","topics":["leadership","change-management"],"audiences":[],"verdict":"Most useful for explaining why employee adoption fails after training and how to address motivation and mindset.","best_for":"Change management consultancies or workplace technology vendors whose customers buy systems but see low employee use.","not_for":"Broad awareness product launches needing reach, guaranteed impressions, and fixed sponsored deliverables on a schedule.","takeaways":["Change management is more than communication and training.","Motivation, not just training, determines whether new skills get used.","A mindset shift should come before training."],"check_first":"Ask for LinkedIn analytics and confirm sponsorship formats, deliverables, and terms before planning.","main_ideas":["Change management is more than communication and training","Motivation, not just training, determines whether new skills get used","A mindset shift should come before training"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-07-22","similar":[{"id":"lauren-taylor","url":"https://b2binfluencer.marketing/creators/lauren-taylor/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"},{"id":"lillian-bajor","url":"https://b2binfluencer.marketing/creators/lillian-bajor/"}],"engagement":null},{"id":"chris-stanley","name":"Chris Stanley","url":"https://b2binfluencer.marketing/creators/chris-stanley/","markdown_url":"https://b2binfluencer.marketing/creators/chris-stanley.md","descriptor":"Chris Stanley works on Patterns, an AI financial analysis and reporting product for finance teams. Their posts describe using AI agents to help teams analyze company data and prepare reports, and discuss how AI can be applied to finance workflows.","linkedin_followers":6393,"linkedin_url":"https://www.linkedin.com/in/chris-stanley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-stanley.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Chris Stanley is most useful for practical, workflow-centered views on AI agents in finance analysis and reporting.","best_for":"A fintech brand developing AI reporting solutions for finance teams or CFO workflow campaigns.","not_for":"Brands seeking general marketing, consumer behavior, or non-financial AI advice.","takeaways":["Patterns is intended to let finance teams ask company data questions in natural language.","The Patterns agent can clarify a question, run database queries, check prior reports, and assemble findings.","Changing ownership or adding AI does not remove need to rebuild operating procedures."],"check_first":"Ask for audience survey results or documented source showing followers' finance roles and seniority.","main_ideas":["AI as a Key to Modern Strategic Finance","Autonomous Financial Analysis with AI Agents","A Critique of Abstract Tech Development","Challenges of Enterprise Technology Adoption"],"partnership_formats":["AI-Driven Financial Thought Leadership","Enterprise Technology Strategy & Advisory","Executive/Industry Commentary"],"partnership_url":null,"brands":["Patterns"],"posts_cited":12,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"helen-wang","name":"Helen Wang","url":"https://b2binfluencer.marketing/creators/helen-wang/","markdown_url":"https://b2binfluencer.marketing/creators/helen-wang.md","descriptor":"Helen Wang discusses B2B adult-wellness manufacturing and supply for business buyers, including OEM products, sourcing, and shipping. They describe their work as key account management for adult toys.","linkedin_followers":718,"linkedin_url":"https://www.linkedin.com/in/helen-adult-sex-toy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/helen-wang.webp","topics":[],"audiences":[],"verdict":"Helen Wang is most useful as a B2B adult-wellness manufacturing and supply contact for OEM and shipping planning.","best_for":"An adult-wellness brand needing China-based OEM or private-label manufacturing and holiday order planning.","not_for":"Creator sponsorship, paid social promotion, or campaigns needing confirmed audience reach and conversion data.","takeaways":["Posts argue price architecture should use entry-level products for volume and premium products for margin.","Shipping post recommends booking earlier, trying alternative ports, and splitting urgent shipments.","Dongguan post cites regional manufacturing statistics rather than company-specific evidence."],"check_first":"Confirm factory audit status, certification files, minimum order quantities, capacity, and price list before production.","main_ideas":["Adult products are still made in China, and tariffs are a cost problem rather than a reason to move","The market now rewards positioning and price architecture, not more products","The Chinese New Year bottleneck is predictable, so orders should be booked weeks ahead","Dongguan’s industrial scale is the case for sourcing there","Good service means acting early, and it is judged over years rather than transactions"],"partnership_formats":["OEM and private-label production","Wholesale and global distribution","Order and holiday scheduling","Freight and logistics coordination","Account-managed client service"],"partnership_url":null,"brands":["Hotlove Industrial"],"posts_cited":19,"latest_post":"2026-09-30","similar":[{"id":"marcelo-fujimoto","url":"https://b2binfluencer.marketing/creators/marcelo-fujimoto/"},{"id":"kujtim-hajredini","url":"https://b2binfluencer.marketing/creators/kujtim-hajredini/"},{"id":"john-trenchard","url":"https://b2binfluencer.marketing/creators/john-trenchard/"}],"engagement":null},{"id":"john-callinan","name":"John Callinan","url":"https://b2binfluencer.marketing/creators/john-callinan/","markdown_url":"https://b2binfluencer.marketing/creators/john-callinan.md","descriptor":"John Callinan writes about improving IT service operations, including service desk resolution, IT service metrics and business-aligned IT in regulated industries.","linkedin_followers":1407,"linkedin_url":"https://www.linkedin.com/in/jrcallinan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-callinan.webp","topics":["leadership"],"audiences":[],"verdict":"John Callinan is most useful for practical IT service desk, SLA alignment, and regulated-industry IT operations content.","best_for":"An ITSM software or B2B IT services brand seeking expert-led webinar or content collaboration.","not_for":"A high-reach paid influencer campaign needing rate card, guaranteed delivery, and performance pricing.","takeaways":["Targeted Level 2 triage and Level 1 training reached a reported 58% first-call closure.","Regulated life sciences units need embedded business advocates, capacity planning, and shared prioritization.","Green SLAs can hide unhappy users, so talk to stakeholders before trusting dashboards."],"check_first":"Confirm follower analytics by job title, seniority, industry, and recent post engagement.","main_ideas":["Service metrics matter only if you change the work behind them","Regulated business units aren’t being difficult when they say a standard IT model doesn’t fit","Green service levels can hide an unhappy business","Overpromising is a capacity problem, not a communication problem"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-01","similar":[{"id":"sankarsan-biswas","url":"https://b2binfluencer.marketing/creators/sankarsan-biswas/"},{"id":"thomas-giles","url":"https://b2binfluencer.marketing/creators/thomas-giles/"},{"id":"jason-hier","url":"https://b2binfluencer.marketing/creators/jason-hier/"}],"engagement":null},{"id":"md-kamrul-islam-akash","name":"Md Kamrul Islam Akash","url":"https://b2binfluencer.marketing/creators/md-kamrul-islam-akash/","markdown_url":"https://b2binfluencer.marketing/creators/md-kamrul-islam-akash.md","descriptor":"Md Kamrul Islam Akash shares practical advice on B2B marketing measurement, including revenue attribution, Google Ads conversion tracking, and connecting campaign results to customers.","linkedin_followers":260,"linkedin_url":"https://www.linkedin.com/in/kamrulgrows","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/md-kamrul-islam-akash.webp","topics":["paid-ads","conversion-tracking"],"audiences":["b2b-marketing-leaders"],"verdict":"Useful for practical B2B marketing measurement advice on attribution, conversion tracking, and connecting campaigns to customer outcomes.","best_for":"A B2B SaaS company seeking an attribution or conversion tracking audit or workshop.","not_for":"Sponsorships, media placements, broad-reach campaigns, or consumer e-commerce product-led video work.","takeaways":["Build reporting backwards from the money event, not the click.","A conversion missing from the CRM can show which audience actually buys.","Define what qualified means before lead volume can mean anything."],"check_first":"Confirm whether they offer an audit or workshop, since no inquiry route is published.","main_ideas":["Build reporting backwards from the money event, not the click","A conversion your CRM does not have is not a tracking bug—it is the campaign telling you which audience actually buys","Conversion tracking is maintenance work, not a one-time setup","'Qualified' has to be defined before lead volume can mean anything"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"justin-rowe","url":"https://b2binfluencer.marketing/creators/justin-rowe/"},{"id":"annesha-basu","url":"https://b2binfluencer.marketing/creators/annesha-basu/"},{"id":"victoria-chapman","url":"https://b2binfluencer.marketing/creators/victoria-chapman/"}],"engagement":null},{"id":"dino-minuzzo","name":"Dino Minuzzo","url":"https://b2binfluencer.marketing/creators/dino-minuzzo/","markdown_url":"https://b2binfluencer.marketing/creators/dino-minuzzo.md","descriptor":"Dino Minuzzo works across marketing strategy, digital acquisition, CRM and business systems. Through HybridEvolution, the work focuses on finding and fixing breaks between marketing activity and commercial results. Minuzzo also writes about governance of advertising accounts and works on archival capture and reproduction of artwork through Studio One ArtLab.","linkedin_followers":704,"linkedin_url":"https://www.linkedin.com/in/dino-minuzzo-98a8366","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dino-minuzzo.webp","topics":["sales"],"audiences":[],"verdict":"Dino Minuzzo is most useful for diagnosing breaks between marketing activity and commercial results.","best_for":"A B2B marketing agency wanting external diagnosis of a marketing to revenue disconnect.","not_for":"A sponsored LinkedIn reach or engagement buy with fixed posts.","takeaways":["Falling leads or weak returns should prompt asking where the customer came from.","Advertising accounts, pixels, billing and CRM links are business infrastructure, not casual assets.","Specialised work can be undervalued when buyers compare prices without seeing judgement and depth."],"check_first":"Confirm discovery scope, client case summaries, permission to speak to clients, and full articles.","main_ideas":["Trace the path from marketing activity to customer","Treat advertising accounts as business infrastructure","Judge claims by evidence, not titles or confident presentation","Specialised work can be valuable before buyers know how to assess it","Measure archival artwork work by fidelity and trust, not image size alone"],"partnership_formats":["Commercial Partnerships"],"partnership_url":null,"brands":["HybridEvolution","Studio One ArtLab","Giga-Grid"],"posts_cited":12,"latest_post":"2026-10-02","similar":[{"id":"ian-whiteford","url":"https://b2binfluencer.marketing/creators/ian-whiteford/"},{"id":"lynette-sciolla-zulu","url":"https://b2binfluencer.marketing/creators/lynette-sciolla-zulu/"},{"id":"sarmin-sultana","url":"https://b2binfluencer.marketing/creators/sarmin-sultana/"}],"engagement":null},{"id":"galena-white","name":"Galena White","url":"https://b2binfluencer.marketing/creators/galena-white/","markdown_url":"https://b2binfluencer.marketing/creators/galena-white.md","descriptor":"Galena White is a British voiceover artist specializing in K–12 education, corporate narration, and eLearning. They work with educators and content teams to bring scripts to life through clear, engaging narration.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/galenawhite","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/galena-white.webp","topics":[],"audiences":[],"verdict":"They are most useful for clear, engaging voiceover in K-12, STEM, eLearning, and corporate training narration.","best_for":"Corporate training, compliance, eLearning, and K-12 or STEM content teams needing professional narration.","not_for":"They are not for narrative, highly stylized commercial work, or overtly fictional character projects.","takeaways":["DIY voiceover in corporate training can create hidden financial and engagement risks.","Narrators can interpret complex STEM concepts while supporting visuals and adding clarity.","Voice quality is presented as a critical metric for content retention."],"check_first":"Confirm evidence of learning outcomes if that is a buying criterion.","main_ideas":["The hidden financial and engagement risks of DIY voiceover in corporate training","The narrator's role as an interpreter of complex STEM concepts","Voice quality as a critical metric for content retention"],"partnership_formats":["Corporate and eLearning Voiceover","K-12 and STEM Educational Narration"],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-07-07","similar":[{"id":"sue-ly","url":"https://b2binfluencer.marketing/creators/sue-ly/"},{"id":"abdul-mohiz","url":"https://b2binfluencer.marketing/creators/abdul-mohiz/"},{"id":"robbie-christian","url":"https://b2binfluencer.marketing/creators/robbie-christian/"}],"engagement":null},{"id":"carl-owen","name":"Carl Owen","url":"https://b2binfluencer.marketing/creators/carl-owen/","markdown_url":"https://b2binfluencer.marketing/creators/carl-owen.md","descriptor":"Carl Owen shares and presents Edge of Intelligence, a show featuring conversations with business and technology leaders about AI, data, cybersecurity, growth, and digital transformation.","linkedin_followers":2304,"linkedin_url":"https://www.linkedin.com/in/owencarl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carl-owen.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","ai-agents"],"audiences":["founders-and-operators"],"verdict":"Useful for executive-level conversations on AI, data, cybersecurity, growth, and digital transformation.","best_for":"Enterprise AI, security, or B2B SaaS brands seeking guest-led thought leadership and co-marketing.","not_for":"Paid sponsored slots with fixed terms, rate cards, or guaranteed audience demographics.","takeaways":["Judge AI by what runs in production, not by what demos well.","The bottleneck is confidence in the signals, not the supply of data.","Service businesses should run on financial data rather than gut feel."],"check_first":"Ask for terms, episode archive, and per-episode audience data before assigning budget.","main_ideas":["Judge AI by what runs in production, not by what demos well","The bottleneck is confidence in the signals, not the supply of data","AI should amplify people rather than replace them","Governance and trust belong inside the design, not bolted on afterwards","Service businesses should run on financial data rather than gut feel"],"partnership_formats":[],"partnership_url":null,"brands":["GroFlex","Stubber","Fiscal Advocate","Intempt","Constella Intelligence"],"posts_cited":11,"latest_post":"2026-06-26","similar":[],"engagement":null},{"id":"jeff-siebert","name":"Jeff Siebert","url":"https://b2binfluencer.marketing/creators/jeff-siebert/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-siebert.md","descriptor":"Jeff Siebert is a filmmaker who creates documentary-style portraits of local makers and businesses, including the Bananabones Presents series. They also use their own projects to experiment with storytelling and video production.","linkedin_followers":1410,"linkedin_url":"https://www.linkedin.com/in/jeff-siebert-bananabones","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-siebert.webp","topics":[],"audiences":[],"verdict":null,"best_for":null,"not_for":null,"takeaways":[],"check_first":null,"main_ideas":["Let the subject’s own details reveal the story","Treat each portrait as an experiment, not a repeatable look","A film can start a conversation that the community carries forward","Business outreach should respect people, not push them through a sales process"],"partnership_formats":[],"partnership_url":null,"brands":["Bananabones Presents","Bobby Boy Bakeshop"],"posts_cited":12,"latest_post":"2026-09-02","similar":[{"id":"charlie-pogacar","url":"https://b2binfluencer.marketing/creators/charlie-pogacar/"},{"id":"alfred-white","url":"https://b2binfluencer.marketing/creators/alfred-white/"},{"id":"fiona-ras-jones","url":"https://b2binfluencer.marketing/creators/fiona-ras-jones/"}],"engagement":null},{"id":"rebeca-tristan","name":"Rebeca Tristan","url":"https://b2binfluencer.marketing/creators/rebeca-tristan/","markdown_url":"https://b2binfluencer.marketing/creators/rebeca-tristan.md","descriptor":"Rebeca Tristan leads customer experience work at Omnea, where Tristan is building a customer team focused on process expertise, cross-functional relationships and customer outcomes as AI changes how work gets done.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rebecatristan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rebeca-tristan.webp","topics":["artificial-intelligence","customer-success","customer-experience","b2b-saas"],"audiences":["customer-success-leaders"],"verdict":"They are most useful for practical examples of building customer success teams as AI changes customer work.","best_for":"A B2B SaaS company strengthening customer success as AI reshapes the function.","not_for":"HR tech paid sponsored posts for self-serve products to line managers.","takeaways":["AI tools cut review of 50 to 100 question procurement forms to under 30 minutes.","A form-building GPT spread when colleagues asked to share it, not pushed.","Customers discuss moving AI from assistant to operator, with trust and governance in view."],"check_first":"Confirm whether they accept sponsorships and have audience measurement data.","main_ideas":["Customer teams should own outcomes, not just activity","AI makes trust and judgment more important to customer work","Useful internal tools should spread through adoption and become shared infrastructure","Customer input and implementation experience should shape how the company builds"],"partnership_formats":[],"partnership_url":null,"brands":["Omnea","Omnea","Omnea"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"arie-barendrecht","url":"https://b2binfluencer.marketing/creators/arie-barendrecht/"},{"id":"erin-walsh-beguin","url":"https://b2binfluencer.marketing/creators/erin-walsh-beguin/"}],"engagement":null},{"id":"suzanne-kling","name":"Suzanne Kling","url":"https://b2binfluencer.marketing/creators/suzanne-kling/","markdown_url":"https://b2binfluencer.marketing/creators/suzanne-kling.md","descriptor":"Suzanne Kling leads People Operations at 3Degrees, where she focuses on employee culture, leadership development, and connecting people practices with the company’s climate mission.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/suzanneklinghr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/suzanne-kling.webp","topics":["leadership","hr","leadership-development"],"audiences":["hr-and-people-leaders"],"verdict":"They are useful for a People Operations leadership profile on employee learning, collaboration, and climate mission alignment.","best_for":"Best fit is a climate consultancy seeking culture, learning, and sustainability-aligned people leadership content.","not_for":"Not fit for a consumer brand seeking guaranteed sales leads, fixed sponsored formats, or reach targets.","takeaways":["A leadership program asks people leaders to commit three hours a month.","Learning support includes stipends and a Learning and Development Manager.","An off-site involved nearly 70 colleagues across six functions."],"check_first":"Confirm audience fit, partnership terms, and documented performance information before contacting them.","main_ideas":["People Operations is part of the climate mission, not a separate function","Learning and development should be structured, funded, and tied to performance","Collaboration takes deliberate space, and disagreement can strengthen trust","Employee resilience is a People Operations responsibility during sector downturns","Global growth should be equitable and consistent across locations"],"partnership_formats":[],"partnership_url":null,"brands":["3Degrees"],"posts_cited":11,"latest_post":"2026-07-27","similar":[{"id":"josh-schoeff","url":"https://b2binfluencer.marketing/creators/josh-schoeff/"},{"id":"noah-miller","url":"https://b2binfluencer.marketing/creators/noah-miller/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"}],"engagement":null},{"id":"gary-feuerstein","name":"Gary Feuerstein","url":"https://b2binfluencer.marketing/creators/gary-feuerstein/","markdown_url":"https://b2binfluencer.marketing/creators/gary-feuerstein.md","descriptor":"Gary Feuerstein works on customer retention and identity resolution for Shopify merchants through SessionFlow. His posts explain how stores can better recognize returning shoppers, connect visits with past orders and carts, and make customer account pages more useful.","linkedin_followers":3433,"linkedin_url":"https://www.linkedin.com/in/gary-feuerstein-a1545ab4","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","email-marketing","shopify","ecommerce-retention"],"audiences":["shopify-merchants"],"verdict":"They are most useful for explaining Shopify retention and identity resolution problems and where customer journeys break.","best_for":"A Shopify brand campaign about recognizing returning shoppers and improving retention measurement.","not_for":"A broad consumer lifestyle launch needing high reach and verified audience demographics.","takeaways":["Retention failures usually come from broken mechanics, not weak emails.","A healthy recovery rate counts only the shoppers the store recognised.","The customer account page should be a retention channel, not a receipt archive."],"check_first":"Ask for product results and comparable post performance before assessing SessionFlow or setting expectations.","main_ideas":["Retention failures usually come from broken mechanics, not weak emails","A healthy recovery rate counts only the shoppers the store recognised","In AI commerce, the durable advantage is what happens after the order","The customer account page should be a retention channel, not a receipt archive","Before spending more on acquisition, find where repeat customers drop off"],"partnership_formats":[],"partnership_url":null,"brands":["SessionFlow","Shopify","Klaviyo"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"sam-alba","name":"Sam Alba","url":"https://b2binfluencer.marketing/creators/sam-alba/","markdown_url":"https://b2binfluencer.marketing/creators/sam-alba.md","descriptor":"Sam Alba builds Mendral, an AI-native DevOps platform that uses agents to automate platform-engineering work, including CI maintenance and supply-chain security reviews.","linkedin_followers":7025,"linkedin_url":"https://www.linkedin.com/in/samalba","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-alba.webp","topics":["artificial-intelligence","supply-chain","startup","ai-agents","software-supply-chain-security"],"audiences":["founders"],"verdict":"Sam Alba is most useful for technical posts on CI automation and supply-chain security for platform engineers.","best_for":"A DevSecOps platform hiring a founding engineer or a technical launch for platform and security engineers.","not_for":"Brands seeking sponsored content, fixed deliverables, reach guarantees, or broad non-technical consumer audiences.","takeaways":["Supply-chain security belongs in CI, before merge.","Treat dependency updates as untrusted code contributions.","Mendral weights packages published in the last 72 hours as the active attack window."],"check_first":"Confirm whether they offer creator packages or only Mendral product access and hiring.","main_ideas":["Supply-chain security belongs in CI, before merge","Treat dependency updates as untrusted code contributions","Automate maintenance or accept the risk","Let user workarounds—not procurement checklists—set product direction","Keep the agent harness outside the sandbox to limit token bleed"],"partnership_formats":[],"partnership_url":null,"brands":["Mendral","Dagger","Y Combinator","Anyshift.io","PostHog","Aqua Security"],"posts_cited":12,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"joe-kaszynski","name":"Joe Kaszynski","url":"https://b2binfluencer.marketing/creators/joe-kaszynski/","markdown_url":"https://b2binfluencer.marketing/creators/joe-kaszynski.md","descriptor":"Joe Kaszynski is a B2B demand-generation marketer focused on creating qualified pipeline. Kaszynski's work includes account-based campaigns, aligning marketing with sales, and using conversational messaging to re-engage dormant opportunities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kaszynski","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-kaszynski.webp","topics":["artificial-intelligence","b2b-marketing","agentic-ai","demand-generation"],"audiences":["b2b-saas"],"verdict":"Joe Kaszynski is useful for demand-generation campaign ideas, dormant pipeline reactivation, and buying-group messaging.","best_for":"B2B SaaS brands wanting to reactivate qualified closed-lost opportunities or plan role-based account campaigns.","not_for":"Brands seeking guaranteed conversion lift or campaigns to fix unvalidated product demand.","takeaways":["A dormant-pipeline email campaign using sales-validated buyer concerns generated 45 direct replies and 34 qualified opportunities.","Buying groups need distinct reasons to say yes: champions, finance, technical evaluators, end users, executives.","One product's leads closed at 9% versus 24% for core products, and management ended it."],"check_first":"Confirm whether they accept paid work, their terms, and availability before setting a budget.","main_ideas":["Demand generation amplifies demand; it cannot create product-market fit","Reactivation should start with the cold pipeline already in the CRM","Sell to a buying group, not to a decision-maker","Experience is one point of view, not a guarantee of the outcome","Where the work sits now: enterprise agentic AI, account-based marketing, and proving pipeline return"],"partnership_formats":[],"partnership_url":null,"brands":["Druid AI","Wiley (Dummies)","Forrester"],"posts_cited":13,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"megan-murphy-meyer","name":"Megan Murphy Meyer","url":"https://b2binfluencer.marketing/creators/megan-murphy-meyer/","markdown_url":"https://b2binfluencer.marketing/creators/megan-murphy-meyer.md","descriptor":"Megan Murphy Meyer advises emerging and mid-size financial-services franchisors on franchise sales, from finding prospects and improving the sales process to conversion and sales leadership. Through Meyer Visions, she focuses on diagnosing pipeline problems before assuming a business needs more leads.","linkedin_followers":3720,"linkedin_url":"https://www.linkedin.com/in/megandmurphy","youtube_url":null,"photo_url":null,"topics":["leadership","sales","sales-leadership"],"audiences":[],"verdict":"Most useful for diagnosing franchise sales pipelines and validation issues for emerging and mid-size financial-services franchisors.","best_for":"Franchise development consultancies seeking advisory or co-published content on pipeline diagnosis and validation strategy.","not_for":"Sponsored content packages with guaranteed placements, impressions targets, or defined audience profiles.","takeaways":["More leads will not fix a leaky sales process.","Validation is where franchise sales stall and the franchisor loses control.","Review the last 10 lost candidates for recurring reasons."],"check_first":"Confirm current audience data, performance results, and whether they accept sponsorships or partnerships.","main_ideas":["More leads won't fix a leaky sales process","Validation is where franchise sales stall—and the franchisor loses control of the conversation","Test the stated value proposition against what employees and franchisees actually say","Lost deals are strategy data, not CRM codes","Outside help brings clarity, not another strategy"],"partnership_formats":[],"partnership_url":null,"brands":["Meyer Visions"],"posts_cited":14,"latest_post":"2026-10-09","similar":[{"id":"john-henning","url":"https://b2binfluencer.marketing/creators/john-henning/"},{"id":"patrick-conley","url":"https://b2binfluencer.marketing/creators/patrick-conley/"},{"id":"tom-crowther","url":"https://b2binfluencer.marketing/creators/tom-crowther/"}],"engagement":null},{"id":"nick-woolley","name":"Nick Woolley","url":"https://b2binfluencer.marketing/creators/nick-woolley/","markdown_url":"https://b2binfluencer.marketing/creators/nick-woolley.md","descriptor":"Nick Woolley founded ev.energy and works on software for utilities to coordinate flexible energy resources such as electric vehicles and batteries. Woolley also introduces Eve, ev.energy’s platform for managing flexibility programs, and writes about applying AI to energy systems and company operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nickwoolley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-woolley.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for utility AI and flexibility program discussions; not a consumer creator sponsorship offer.","best_for":"Utility or energy company campaign needing expert thinking on AI and grid flexibility.","not_for":"Consumer-facing EV or home energy brands seeking sponsored social posts for everyday drivers.","takeaways":["Eve does not make autonomous grid-control decisions; utility teams review outputs.","Every action is logged and every output cites its sources.","AI can model program performance before utilities commit to lengthy pilots."],"check_first":"Confirm whether Nick Woolley offers commercial creator arrangements, terms, format, and audience reach.","main_ideas":["AI should assist grid operators, not run the grid","The bottleneck is deployment speed, not the technology","The grid already owns flexible capacity; it needs coordinating","Build the AI operating model once, then put the same engine in customers' hands"],"partnership_formats":[],"partnership_url":null,"brands":["ev.energy"],"posts_cited":11,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"michelle-maldonado","name":"Michelle Maldonado","url":"https://b2binfluencer.marketing/creators/michelle-maldonado/","markdown_url":"https://b2binfluencer.marketing/creators/michelle-maldonado.md","descriptor":"Michelle Maldonado writes about AI, business positioning, and the practical challenges of building an independent consulting practice. Her posts explain where AI tools help—and where human judgment, credibility, and client understanding still matter.","linkedin_followers":11317,"linkedin_url":"https://www.linkedin.com/in/michellemaldonado","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","client-acquisition"],"audiences":[],"verdict":"Michelle Maldonado is most useful for clear thought leadership on AI, positioning, and independent consulting practice.","best_for":"A B2B consulting or professional-services platform selling to solo consultants and fractional practitioners.","not_for":"A vendor selling an autonomous AI agent that promises to explain what changed.","takeaways":["AI is not one technology but seven layers, with most owners stuck on layer five.","Tools can detect a change, but people must explain its cause.","Credibility and network are assets AI runs on top of rather than replaces."],"check_first":"Confirm partnership formats, rates, inquiry route, and audience data before contacting them.","main_ideas":["AI speeds up execution, but credibility is what clients pay for","Detecting a change and explaining it are two different skills","Know which layer of AI you are standing on","The traits behind independent work are capabilities built through small steps"],"partnership_formats":[],"partnership_url":null,"brands":["The Wall Street Journal","Business Insider"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"michael-stratta","name":"Michael Stratta","url":"https://b2binfluencer.marketing/creators/michael-stratta/","markdown_url":"https://b2binfluencer.marketing/creators/michael-stratta.md","descriptor":"Michael Stratta works on marketing attribution and AI-driven measurement at Arcalea, where Stratta discusses using first-party data, customer journeys, and revenue outcomes to guide marketing decisions. Their posts also describe Galileo, Arcalea’s attribution platform.","linkedin_followers":8174,"linkedin_url":"https://www.linkedin.com/in/michaelstratta","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","seo","ai-search-visibility","ai-in-marketing","marketing-measurement","marketing-attribution","first-party-data"],"audiences":["b2b-marketing-leaders"],"verdict":"Michael Stratta is most useful for attribution and AI measurement explainers tied to revenue outcomes.","best_for":"Measurement or analytics vendors selling cross-channel attribution to marketing practitioners and analytics leads.","not_for":"Consumer or lifestyle brands seeking short-form video promotion to a guaranteed demographic audience.","takeaways":["Platform data cannot be its own referee.","Measurement should end at revenue and profit, not clicks or impressions.","AI search visibility needs a why, not just a whether."],"check_first":"Confirm audience demographics and comparable post results before contacting them.","main_ideas":["Platform data cannot be its own referee","Measurement should end at revenue and profit, not clicks or impressions","AI's useful role is prescribing where budget moves, not describing what happened","AI search visibility needs a why, not just a whether","Attribution is a teachable craft, down to tagging hygiene"],"partnership_formats":[],"partnership_url":null,"brands":["Arcalea","Galileo","Northwestern University Kellogg School of Management"],"posts_cited":11,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"melyssa-allen","name":"Melyssa Allen","url":"https://b2binfluencer.marketing/creators/melyssa-allen/","markdown_url":"https://b2binfluencer.marketing/creators/melyssa-allen.md","descriptor":"Melyssa Allen is a lifestyle medicine coach who supports people and organizations with health coaching, habit and goal setting, virtual fitness, and well-being programs. She also describes building the My WHY Coach app, with coaching tools and community features.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/melyssa-allen","youtube_url":null,"photo_url":null,"topics":["healthcare"],"audiences":["small-business-owners"],"verdict":"Most useful for corporate wellness and habit change programs, with coaching tools and the My WHY Coach app.","best_for":"Corporate wellness providers or campaigns focused on employee burnout, habit formation, and digital health programs.","not_for":"Sustainable fashion brands promoting apparel to young, trend-focused audiences, or retail fashion campaigns.","takeaways":["Helped a client find a manageable first step toward restarting self-care.","My WHY Coach app includes goal setting, habit tracking, coaching check-ins, resource library.","Habits require accountability and small, consistent steps."],"check_first":"Ask whether they have current commercial brand partnerships, sponsored content agreements, or official partnership programs.","main_ideas":["Growth through accepting imperfection and failure","Mindset change must be anchored to a defined core purpose ('The Why')","Habits require accountability and small, consistent steps","Holistic well-being is inseparable from the professional journey"],"partnership_formats":[],"partnership_url":null,"brands":["Greater Orlando Aviation Authority: Orlando International (MCO) and Executive (ORL) Airports","AdventHealth WholeYou","Suveto","Tampa General Hospital TampaWell","FLOWN","Wellhub","My WHY Coach"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"mike-coutts","name":"Mike Coutts","url":"https://b2binfluencer.marketing/creators/mike-coutts/","markdown_url":"https://b2binfluencer.marketing/creators/mike-coutts.md","descriptor":"Mike Coutts writes about improving commercial operations at manufacturers, especially the CRM, ERP, pricing, quoting, and data processes that affect revenue and post-acquisition integration.","linkedin_followers":1485,"linkedin_url":"https://www.linkedin.com/in/michaelcoutts","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-adoption","manufacturing"],"audiences":[],"verdict":"Most useful for operational questions about CRM, ERP, pricing, quoting, and post-acquisition commercial integration.","best_for":"A manufacturing-focused private equity firm wanting a post-deal commercial operations assessment.","not_for":"A CRM or AI platform vendor seeking paid LinkedIn sponsorship with guaranteed reach.","takeaways":["Manual Tax is their term for costs of work left to spreadsheets and manual processes.","Before ERP or CRM cutover, settle price-book rules, discount approvals, and source of leadership metrics.","CRM trust starts with one disputed number, tracing inputs, and useful returns for data entry."],"check_first":"Ask for basis behind the 50 to 300 basis points EBITDA estimate and LinkedIn post analytics.","main_ideas":["Manual work in commercial operations carries a cost","Settle commercial decisions early in an acquisition","CRM data depends on trust and useful returns for the people entering it","Measure the cost of waiting, not just the cost of investment","Start AI adoption with a small, measurable use case"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"vernon-keenan","url":"https://b2binfluencer.marketing/creators/vernon-keenan/"},{"id":"felix-markman","url":"https://b2binfluencer.marketing/creators/felix-markman/"},{"id":"jose-aleman","url":"https://b2binfluencer.marketing/creators/jose-aleman/"}],"engagement":null},{"id":"noah-king","name":"Noah King","url":"https://b2binfluencer.marketing/creators/noah-king/","markdown_url":"https://b2binfluencer.marketing/creators/noah-king.md","descriptor":"Noah King builds and advises on data infrastructure for ecommerce and advertising. Their work focuses on connecting platforms such as Shopify, Meta, and Google to privately owned data warehouses, so brands and agencies can build their own analytics and reporting tools.","linkedin_followers":15393,"linkedin_url":"https://www.linkedin.com/in/digitalnoah","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","performance-marketing","attribution"],"audiences":["ecommerce-brands","performance-marketers"],"verdict":"Most useful for explaining owned data infrastructure and scrutinizing analytics tools for ecommerce and advertising.","best_for":"Brands or agencies wanting owned ad analytics infrastructure, or SaaS on the ownership side.","not_for":"Managed dashboard subscriptions seeking positive-only promotion, or campaigns needing proven audience breakdowns.","takeaways":["Dashboard is easy; data extraction, permissions, secure storage, reconciliation are the real work.","Analytics subscriptions are rent on data you could own.","GoMarble AI review praised creative analysis but questioned budget recommendations, including ROAS for lead generation."],"check_first":"Confirm current BaseStack stage, paid format, and audience breakdown before booking.","main_ideas":["The dashboard is easy; the plumbing underneath is the real work","Analytics subscriptions are rent on data you could own","Meta's 2025 algorithm overhaul should change campaign structure and measurement","Test AI marketing tools on a live account, then say who they are not for","A stated priority: help agencies and brands own the stack, offered two ways"],"partnership_formats":["Compensated vendor product review"],"partnership_url":null,"brands":["GoMarble AI","BaseStack","Meta","TripleWhale"],"posts_cited":12,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"mark-mei","name":"Mark Mei","url":"https://b2binfluencer.marketing/creators/mark-mei/","markdown_url":"https://b2binfluencer.marketing/creators/mark-mei.md","descriptor":"Mark Mei runs Dahaus Digital, an e-commerce email marketing agency. Their posts focus on retention email: campaign planning, audience segmentation, deliverability, and the team processes used to serve online stores.","linkedin_followers":11249,"linkedin_url":"https://www.linkedin.com/in/markdmei","youtube_url":"https://www.youtube.com/channel/UCQmsuNakRWsaw9U_0YoaEVg","photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-mei.webp","topics":["ecommerce","email-marketing","agency-operations"],"audiences":["dtc-brands","agency-owners"],"verdict":"Most useful for retention email agency help for DTC ecommerce brands, not sponsored creator posts.","best_for":"Fits DTC ecommerce brands around $100K+/month wanting less discount reliance and better retention email.","not_for":"Does not fit brands seeking creator-led sponsored posts, reach, product mentions, or usage rights.","takeaways":["Specialize in one channel instead of bundling several.","Plan campaigns so a discount is not the only idea left.","Set list rules by engagement and buyer status, then draw a suppression line."],"check_first":"Confirm whether you need agency email management or a sponsored creator placement.","main_ideas":["Specialize in one channel instead of bundling several","Plan campaigns so a discount is not the only idea left","Set list rules by engagement and buyer status, then draw a suppression line","Judge email by the store's P&L, not by opens","Hire people who have run stores, then get out of their way"],"partnership_formats":[],"partnership_url":null,"brands":["Dahaus Digital","Klaviyo"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"tom-miller","name":"Tom Miller","url":"https://b2binfluencer.marketing/creators/tom-miller/","markdown_url":"https://b2binfluencer.marketing/creators/tom-miller.md","descriptor":"Tom Miller works with charter school leaders on board governance, staffing, and the systems that help school teams grow and perform.","linkedin_followers":2114,"linkedin_url":"https://www.linkedin.com/in/tom-miller-a4010091","youtube_url":null,"photo_url":null,"topics":["leadership","recruiting","leadership-development"],"audiences":[],"verdict":"Tom Miller teaches charter school leaders practical board governance and staffing systems through recurring training and conference sessions.","best_for":"Charter school leadership consultancies needing governance and staffing experts for webinar series.","not_for":"Not for national HR technology vendors selling onboarding software to mid-market corporate employers wanting high-reach awareness.","takeaways":["A recruiting problem is usually a development problem.","Boards should recruit for needs three years ahead, not the seat that just opened.","Culture is designed through named systems, not left to chance."],"check_first":"Confirm official inquiry route and recent audience analytics before reaching out.","main_ideas":["A recruiting problem is usually a development problem","Boards should recruit for what they will need in three years, not for the seat that just opened","Culture is designed through named systems, not left to chance","Influence and execution do more than title or intention","Prefer what has already been tested — sessions in the field and partners they have seen work"],"partnership_formats":["Curated vendor introductions and a networking evening","Sessions inside charter-school conferences and summits"],"partnership_url":null,"brands":["Effective Governance Quarterly™","FuturePROOF Leadership Summit","ALT HR Partners","Polaris Information Management Services","GoGuardian","Media Integrations","BoardOnTrack","Exceptional Children's Consulting Services","Equitable","Prestige School Solutions"],"posts_cited":11,"latest_post":"2026-09-07","similar":[{"id":"alton-delane","url":"https://b2binfluencer.marketing/creators/alton-delane/"},{"id":"shannon-terry","url":"https://b2binfluencer.marketing/creators/shannon-terry/"},{"id":"stephen-tweed","url":"https://b2binfluencer.marketing/creators/stephen-tweed/"}],"engagement":null},{"id":"carl-patten-ii","name":"Carl Patten II","url":"https://b2binfluencer.marketing/creators/carl-patten-ii/","markdown_url":"https://b2binfluencer.marketing/creators/carl-patten-ii.md","descriptor":"Carl Patten II shares work on youth cybersecurity education and workforce pathways in Atlanta, including hands-on camps built with Boys & Girls Clubs of Metro Atlanta and Georgia State University.","linkedin_followers":6773,"linkedin_url":"https://www.linkedin.com/in/cepattenii","youtube_url":null,"photo_url":null,"topics":["cybersecurity"],"audiences":[],"verdict":"Carl Patten II is useful for grounded details on youth cybersecurity camps, access steps, partners and measured participation in Atlanta.","best_for":"Youth workforce nonprofits, schools or Atlanta tech employers planning local cybersecurity pathway programs.","not_for":"Commercial cybersecurity firms seeking paid endorsements, buyer-focused posts, guaranteed reach or national audience targeting.","takeaways":["Participation was free but required Club membership and summer-program enrollment, with two-step sign-up.","Five-day CyberPatriot camp had 37 youth, 22 attended all five days, about 1,410 learning hours.","Camp hosted by Georgia State University; first day had 35 of 40 registered teens."],"check_first":"Confirm their role, availability, commercial terms and verified LinkedIn audience data before contacting them.","main_ideas":["Build a pathway, not a one-off camp","Make access practical and local","Show reach and participation with numbers"],"partnership_formats":[],"partnership_url":null,"brands":["Boys & Girls Clubs of Metro Atlanta","Georgia State University","Boys & Girls Clubs of America"],"posts_cited":10,"latest_post":"2026-07-28","similar":[],"engagement":null},{"id":"jordan-brunelle","name":"Jordan Brunelle","url":"https://b2binfluencer.marketing/creators/jordan-brunelle/","markdown_url":"https://b2binfluencer.marketing/creators/jordan-brunelle.md","descriptor":"Jordan Brunelle works on paid media and PPC for lead-generation businesses, with a focus on connecting ad performance to qualified leads, sales, and revenue.","linkedin_followers":9124,"linkedin_url":"https://www.linkedin.com/in/brunelledigital","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jordan-brunelle.webp","topics":["paid-ads","paid-media","lead-generation"],"audiences":[],"verdict":"Jordan Brunelle is most useful for paid media and PPC audits that connect ad performance to qualified leads, sales and revenue.","best_for":"A B2B lead generation business wanting a paid media audit tied to CRM and revenue.","not_for":"A sponsored creator partnership or affiliate campaign on their LinkedIn presence.","takeaways":["A $48k/month account looked healthy but had duplicate conversions and leads sales never contacted.","Use lifetime customer value, close rate, qualified-lead cost and margin to set target ROAS.","The first 90 days follow a deliberate sequence: strategy, quick wins, cadence, rebuilding."],"check_first":"Confirm you can share CRM exports, deal values, close rates and margin assumptions.","main_ideas":["A healthy ad dashboard can still mislead about business results","Partner before execution, not after","Use unit economics to decide whether lead generation ads are working","The first 90 days follow a deliberate sequence","Audit the lead path before blaming the ads"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-05","similar":[{"id":"brian-koffler","url":"https://b2binfluencer.marketing/creators/brian-koffler/"},{"id":"victoria-chapman","url":"https://b2binfluencer.marketing/creators/victoria-chapman/"},{"id":"josh-gregory","url":"https://b2binfluencer.marketing/creators/josh-gregory/"}],"engagement":null},{"id":"crevan-omalley","name":"Crevan O'Malley","url":"https://b2binfluencer.marketing/creators/crevan-omalley/","markdown_url":"https://b2binfluencer.marketing/creators/crevan-omalley.md","descriptor":"Crevan O'Malley writes about HubSpot, CRM and B2B growth, sharing product perspectives and observations from industry events.","linkedin_followers":7161,"linkedin_url":"https://www.linkedin.com/in/crevanomalley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/crevan-omalley.webp","topics":["artificial-intelligence"],"audiences":["b2b-saas-marketers"],"verdict":"Crevan O'Malley is most useful for written LinkedIn thought leadership on HubSpot, CRM, customer data, and AI in go-to-market.","best_for":"A B2B SaaS CRM or AI-in-go-to-market brand comfortable with HubSpot-oriented LinkedIn thought leadership.","not_for":"Not for competing CRM vendors or independent B2B software brands seeking neutral comparisons and measurable enterprise demo requests.","takeaways":["Poor context makes AI worse than no context at all.","AI belongs inside the CRM and inside the tools teams already use.","Judge AI by outcomes, not by adoption."],"check_first":"Confirm paid partnership status and request recent results plus audience demographics.","main_ideas":["Poor context makes AI worse than no context at all","AI belongs inside the CRM and inside the tools teams already use","Judge AI by outcomes, not by adoption","Adaptation is a team and field problem, not a purchase"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Salesforce"],"posts_cited":10,"latest_post":"2026-10-01","similar":[{"id":"yamini-rangan","url":"https://b2binfluencer.marketing/creators/yamini-rangan/"},{"id":"gabriel-marguglio","url":"https://b2binfluencer.marketing/creators/gabriel-marguglio/"},{"id":"jasper-meurs","url":"https://b2binfluencer.marketing/creators/jasper-meurs/"}],"engagement":null},{"id":"scott-livingston-valentine","name":"Scott Livingston-Valentine","url":"https://b2binfluencer.marketing/creators/scott-livingston-valentine/","markdown_url":"https://b2binfluencer.marketing/creators/scott-livingston-valentine.md","descriptor":"Scott Livingston-Valentine writes about B2B and SaaS marketing, including how to make marketing claims more persuasive with useful numbers and how brands can prepare for AI-driven search and product discovery.","linkedin_followers":1335,"linkedin_url":"https://www.linkedin.com/in/scott-livingston-valentine-b44a271","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-livingston-valentine.webp","topics":["artificial-intelligence","b2b-marketing","answer-engine-optimization"],"audiences":["b2b-saas"],"verdict":"Scott Livingston-Valentine is most useful for editorial and strategic content on B2B SaaS messaging and AI-driven product discovery.","best_for":"A B2B SaaS brand wanting an AI-era content framework on quantifiable claims and AI-driven discovery.","not_for":"A broad-reach brand seeking paid LinkedIn sponsorship with guaranteed impressions, lead volume, and a rate card.","takeaways":["AI search is changing product discovery, not just ranking.","Publish product information an AI agent can read and act on.","Replace vague benefit claims with numbers, framed well and kept current."],"check_first":"Confirm recent results, audience details, and whether a media kit or rate card exists.","main_ideas":["Aim to be the answer, not the top-ranking page","Publish product information an AI agent can read and act on","Replace vague benefit claims with numbers","Numbers work only when framed well and kept current","AI is the priority, but marketing fundamentals come first"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-08-25","similar":[{"id":"sudhir-kumar","url":"https://b2binfluencer.marketing/creators/sudhir-kumar/"},{"id":"clwyd-probert","url":"https://b2binfluencer.marketing/creators/clwyd-probert/"},{"id":"mark-schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/"}],"engagement":null},{"id":"kellie-de-leon","name":"Kellie de Leon","url":"https://b2binfluencer.marketing/creators/kellie-de-leon/","markdown_url":"https://b2binfluencer.marketing/creators/kellie-de-leon.md","descriptor":"Kellie de Leon works in B2B content marketing. De Leon's posts focus on creating useful, buyer-centered content and thought leadership, and on making original research and creative campaigns matter to business results.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kelliedeleon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kellie-de-leon.webp","topics":["artificial-intelligence","leadership","b2b-marketing","content-marketing"],"audiences":["b2b-marketers"],"verdict":"Kellie de Leon helps B2B brands make buyer-centered content and thought leadership that matters to business results.","best_for":"B2B enterprise software providers moving beyond basic lead magnets and activity metrics.","not_for":"Early-stage consumer-focused agencies seeking viral, high-volume social content for quick engagement.","takeaways":["A polished direct-mail campaign failed while a story-driven video helped close large deals.","Buyer focus means listening to sales and customer-success conversations and testing drafts for jargon.","Thought leadership needs an informed perspective that helps readers see an issue differently."],"check_first":"Confirm your campaign fits B2B enterprise software and buyer-centered content goals.","main_ideas":["Prioritizing meaningful content over creative flash","Content strategy must focus on buyer value, not AI trends","Defining true thought leadership","Shifting focus from internal promotion to external listening"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"becky-lawlor","url":"https://b2binfluencer.marketing/creators/becky-lawlor/"},{"id":"zach-murphy","url":"https://b2binfluencer.marketing/creators/zach-murphy/"},{"id":"janefrances-christopher","url":"https://b2binfluencer.marketing/creators/janefrances-christopher/"}],"engagement":null},{"id":"yukta-debnath","name":"Yukta Debnath","url":"https://b2binfluencer.marketing/creators/yukta-debnath/","markdown_url":"https://b2binfluencer.marketing/creators/yukta-debnath.md","descriptor":"Yukta Debnath shares marketing analysis and practical advice on DTC jewelry advertising, especially paid-social creative, ad performance, and ecommerce conversion. Their posts draw on comparisons of jewelry ads and offer ideas brands can test, from product-on-hand imagery to customer signals on product pages.","linkedin_followers":1106,"linkedin_url":"https://www.linkedin.com/in/yukta-debnath-163400226","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yukta-debnath.webp","topics":["ecommerce","paid-ads","ecommerce-conversion"],"audiences":["dtc-ecommerce-brands"],"verdict":"Yukta Debnath is most useful for jewelry-specific paid-social creative tests and ecommerce conversion ideas.","best_for":"Mid-market DTC jewelry brands running paid social and needing creative testing to improve ROAS.","not_for":"Brands outside jewelry DTC ecommerce, or campaigns needing large-audience influencer posts.","takeaways":["Show jewelry on a real person to help shoppers judge scale and appearance.","For high-ticket jewelry, visible weight, hallmark, and making charges may matter more than aspirational imagery.","Catalog ads can use lifestyle context and customer quotes for product feeds."],"check_first":"Confirm their audience demographics, engagement, and partnership terms before contacting them.","main_ideas":["Show jewelry on a person, not just on a polished surface","Give high-ticket jewelry buyers proof, not only a fashion mood","Replace repetitive discount ads with formats that earn attention","Treat the product catalog as a creative system","Use social proof to help shoppers choose between similar products"],"partnership_formats":[],"partnership_url":null,"brands":["Quickads","Bryan Anthonys"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"nicky-rosenbluth","name":"Nicky Rosenbluth","url":"https://b2binfluencer.marketing/creators/nicky-rosenbluth/","markdown_url":"https://b2binfluencer.marketing/creators/nicky-rosenbluth.md","descriptor":"Nicky Rosenbluth works in nonprofit human resources, learning and development, and talent strategy. Their writing draws on experience evaluating learning systems and developing employees for leadership roles.","linkedin_followers":3118,"linkedin_url":"https://www.linkedin.com/in/nicky-rosenbluth","youtube_url":null,"photo_url":null,"topics":["leadership","leadership-development"],"audiences":[],"verdict":"They are most useful for nonprofit HR and L&D teams evaluating learning systems and leadership development.","best_for":"A nonprofit HR or L&D campaign on LMS selection or leadership development.","not_for":"A consumer app or mass market B2C campaign needing short form video and paid performance.","takeaways":["Choose the system that fits your organization, not the one with most features.","Learning should be something people choose, not only something assigned to them.","Advancement comes from expanding your impact, not just doing today's job well."],"check_first":"Confirm audience demographics, job function, seniority, recent reach, and engagement before contacting them.","main_ideas":["Choose the system that fits your organization, not the one with the most features","Learning should be something people choose, not only something assigned to them","Advancement comes from expanding your impact, not just doing today’s job well","Talent fundamentals outlast the systems that support them","Conferences are worth attending for the ideas you can take back, not the agenda"],"partnership_formats":[],"partnership_url":null,"brands":["Valley of the Sun YMCA","CollaborNation by CypherWorx","YMCA of Greater Montgomery","Indeed FutureWorks"],"posts_cited":12,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"allison-dadoun","name":"Allison Dadoun","url":"https://b2binfluencer.marketing/creators/allison-dadoun/","markdown_url":"https://b2binfluencer.marketing/creators/allison-dadoun.md","descriptor":"Allison Dadoun represents ManpowerGroup’s SmartStart workstreams in discussions about workforce development. Their work focuses on connecting education and skills training with employment opportunities, especially in manufacturing, semiconductors, energy, and supply chains.","linkedin_followers":3042,"linkedin_url":"https://www.linkedin.com/in/allisond","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/allison-dadoun.webp","topics":["artificial-intelligence","supply-chain","workforce-development","manufacturing-workforce"],"audiences":[],"verdict":"They are most useful for speaking or advisory on manufacturing and supply chain talent pipelines and workforce development.","best_for":"Manufacturing, semiconductor, energy or supply chain workforce coalitions seeking keynotes or advisory sessions.","not_for":"Paid sponsored content, rate cards, conversion tracking or guaranteed decision-maker reach.","takeaways":["Talent supply, not technology, limits industrial growth.","Building a fab takes years; building its workforce takes a generation.","SmartStart pledge aims to prepare one million young people by 2035."],"check_first":"Confirm audience demographics, decision-maker reach, and any sponsorship or booking terms.","main_ideas":["Talent supply, not technology, limits industrial growth","Build opportunity before talent is needed","Training must follow real-time labour market demand","Career readiness should start earlier: the pledge is one million by 2035","AI literacy is the next baseline skill"],"partnership_formats":[],"partnership_url":null,"brands":["ManpowerGroup","World Economic Forum"],"posts_cited":17,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"alan-oakes","name":"Alan Oakes","url":"https://b2binfluencer.marketing/creators/alan-oakes/","markdown_url":"https://b2binfluencer.marketing/creators/alan-oakes.md","descriptor":"Alan Oakes is a finance director who helps creative agencies manage bookkeeping, understand their numbers, improve cash flow and margins, and plan ahead.","linkedin_followers":3698,"linkedin_url":"https://www.linkedin.com/in/alanoakes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alan-oakes.webp","topics":[],"audiences":[],"verdict":"Alan Oakes is most useful for creative agency finance operations advice on bookkeeping, reporting, cash flow, margins, and forecasting.","best_for":"A creative agency seeking finance operations advisory on bookkeeping, reporting, and forecasting.","not_for":"A consumer budgeting app wanting Gen Z social video launch on Instagram or TikTok.","takeaways":["Bookkeeping and reporting come before KPIs, forecasting, and strategy in the finance stack.","Good bookkeeping means reconcile Xero weekly, attach receipts, send invoices on time, track overdue payments.","Margin pressure is usually an internal delivery problem before a pricing problem."],"check_first":"Confirm current audience information and commercial terms before contacting them.","main_ideas":["Fix the books before forecasting or strategy","Good bookkeeping is a weekly operating system, not a folder of receipts","Margin pressure is usually an internal delivery problem before a pricing problem","Fractional FD, virtual FD, and virtual finance office describe different levels of delivery","Name the admin backlog and connect it to decision quality"],"partnership_formats":[],"partnership_url":null,"brands":["Xero","Apron","Adfin"],"posts_cited":13,"latest_post":"2026-09-08","similar":[{"id":"buhir-rafiq","url":"https://b2binfluencer.marketing/creators/buhir-rafiq/"},{"id":"emily-jachimiak","url":"https://b2binfluencer.marketing/creators/emily-jachimiak/"},{"id":"grace-lee-ostiguy","url":"https://b2binfluencer.marketing/creators/grace-lee-ostiguy/"}],"engagement":null},{"id":"jason-mccormick","name":"Jason McCormick","url":"https://b2binfluencer.marketing/creators/jason-mccormick/","markdown_url":"https://b2binfluencer.marketing/creators/jason-mccormick.md","descriptor":"Jason McCormick writes about DTC marketing, with a focus on email retention, customer journeys and using AI in marketing activities. His posts discuss practical tactics such as timing replenishment emails and tailoring winback messages to lapsed customers.","linkedin_followers":2931,"linkedin_url":"https://www.linkedin.com/in/mcormc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-mccormick.webp","topics":["artificial-intelligence","ecommerce","email-marketing","ai-in-marketing"],"audiences":[],"verdict":"They are most useful for practical DTC email retention and funnel-stage messaging advice.","best_for":"DTC ecommerce brands weighing a talk or workshop on email retention and funnel conversion.","not_for":"B2B software or enterprise services wanting demand generation keynotes or sponsored content with committed reach.","takeaways":["Name the problem before pitching a product to problem-aware buyers.","Send reorder emails three to five days before expected window.","Winback messages should reference a customer's previous purchase, not send same discount."],"check_first":"Confirm recent LinkedIn audience analytics and results from a retention talk delivered to comparable DTC teams.","main_ideas":["Match the message to the customer’s stage","Make retention timely and specific","Use AI for options; leave meaning to people","Systematize the process, not the personality"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo"],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"jennifer-tucker","name":"Jennifer Tucker","url":"https://b2binfluencer.marketing/creators/jennifer-tucker/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-tucker.md","descriptor":"Jennifer Tucker is a SEMCA Business Liaison who works with employers, schools and workforce partners on registered apprenticeships, manufacturing career pathways and workforce development.","linkedin_followers":4867,"linkedin_url":"https://www.linkedin.com/in/jenntucker77","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-tucker.webp","topics":["workforce-development"],"audiences":[],"verdict":"Jennifer Tucker is most useful for practical examples of registered apprenticeships and workforce partnerships in Michigan.","best_for":"Workforce development agencies or funders expanding registered apprenticeship programs and seeking employer enrollment, not just awareness.","not_for":"National consumer brands or advertisers seeking paid sponsored posts with measured reach and conversion.","takeaways":["Matrix Human Services HR director said apprenticeship moved two employees into HR work.","Performance Driven Workforce post links grant support to apprentices strengthening its talent pipeline.","Wayne County Manufacturing Day post describes student tours, hands-on demos and employer perspectives with participation figures."],"check_first":"Confirm sponsorship terms, audience data, and best partnership inquiry route before contacting them for paid work.","main_ideas":["Registered apprenticeship as a two-sided talent pipeline","Grant funding is the lever for employer apprenticeship expansion","Career exposure should be hands-on and at scale","Recognition is a workforce-development tool, not just publicity","Workforce professionals need peer business-services training and personal story"],"partnership_formats":["Registered apprenticeship partnerships","Manufacturing Day and career pathways","Workforce development convenings and community programs"],"partnership_url":null,"brands":["SEMCA Michigan Works!","Matrix Human Services","Zaman International","Performance Driven Workforce","Henry Ford Wyandotte Hospital","Henry Ford College","General Motors","Schoolcraft College","National Association of Workforce Development Professionals (NAWDP)","Google"],"posts_cited":18,"latest_post":"2026-10-02","similar":[{"id":"timothy-smith","url":"https://b2binfluencer.marketing/creators/timothy-smith/"},{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"},{"id":"lisa-harvey-roach","url":"https://b2binfluencer.marketing/creators/lisa-harvey-roach/"}],"engagement":null},{"id":"marcel-velica","name":"Marcel Velica","url":"https://b2binfluencer.marketing/creators/marcel-velica/","markdown_url":"https://b2binfluencer.marketing/creators/marcel-velica.md","descriptor":"Marcel Velica shares practical cybersecurity education, including explainers on ISO 27001, audits, privacy, and ways to build cybersecurity skills.","linkedin_followers":83734,"linkedin_url":"https://www.linkedin.com/in/marcelvelica","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marcel-velica.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Most useful for plain-language cybersecurity explainers that orient beginners on ISO 27001, audits, privacy, and skills.","best_for":"Cybersecurity training brands building beginner-friendly ISO 27001 and audit course explainers.","not_for":"Endpoint or managed security vendors needing hands-on technical demos for experienced engineers.","takeaways":["ISO 27001 security spans people, processes, suppliers, compliance, and continuity.","Audits include 17 types; security audit alone is a limitation.","Beginner roadmap measures progress by what a learner can do without a tutorial."],"check_first":"Confirm recent post-level results, audience demographics, and sponsorship terms before committing.","main_ideas":["Security management is organizational, not just technical","An audit proves controls work; knowing only the security audit is a limitation","Beginners have a direction problem, not a resource problem","Personal oversharing is a security problem, and the fix is a habit rather than a tool","A consistent teaching method: reframe first, then a saveable framework"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"michael-abtar","url":"https://b2binfluencer.marketing/creators/michael-abtar/"},{"id":"huzaifah-s","url":"https://b2binfluencer.marketing/creators/huzaifah-s/"}],"engagement":null},{"id":"roderick-smyth","name":"Roderick Smyth","url":"https://b2binfluencer.marketing/creators/roderick-smyth/","markdown_url":"https://b2binfluencer.marketing/creators/roderick-smyth.md","descriptor":"Roderick Smyth works on GLYDE Unity, recruiting software that connects staffing firms’ applicant tracking systems with Microsoft 365 tools such as Outlook and Teams. Smyth’s posts focus on using AI and automation to reduce recruiters’ manual data entry and help them work across the tools they already use.","linkedin_followers":4240,"linkedin_url":"https://www.linkedin.com/in/rodericksmyth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roderick-smyth.webp","topics":["artificial-intelligence","recruiting","candidate-experience"],"audiences":[],"verdict":"Roderick Smyth is most useful for explaining how AI and Microsoft 365 workflows can sit on top of an ATS.","best_for":"Staffing software vendor targeting staffing operations leaders for ATS workflow content.","not_for":"A recruiting AI vendor replacing the ATS or pushing high-volume outreach.","takeaways":["Recruiters act as middleware moving data between the ATS, Outlook, Teams and spreadsheets.","Keep the ATS as the source of truth, not the place where work happens.","More and faster outreach will not fix candidate experience."],"check_first":"Ask for product documentation and audience breakdown before repeating any metric or demographic case.","main_ideas":["Recruiters shouldn't have to wire systems together","Keep the ATS as the source of truth, not the place where work happens","Add a layer over the existing stack instead of replacing the platform","Work where recruiters already do: Microsoft 365","More and faster outreach won't fix candidate experience"],"partnership_formats":[],"partnership_url":null,"brands":["GLYDE","Avionté","Microsoft","TempBuddy"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"saket-mohan","name":"Saket Mohan","url":"https://b2binfluencer.marketing/creators/saket-mohan/","markdown_url":"https://b2binfluencer.marketing/creators/saket-mohan.md","descriptor":"Saket Mohan works on cybersecurity for connected and software-defined vehicles, including vehicle intrusion detection, secure software updates, and cyber-risk management.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/saket-mohan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/saket-mohan.webp","topics":["supply-chain","cybersecurity"],"audiences":[],"verdict":"Saket Mohan is most useful for expert-led automotive cybersecurity thought leadership on connected and software-defined vehicles.","best_for":"Automotive cybersecurity vendors targeting EV and software-defined-vehicle manufacturers with expert-led B2B content.","not_for":"Consumer micromobility lifestyle campaigns needing short-form video, broad commuter reach and purchase conversion.","takeaways":["App removal is an emergency measure, not a lasting fix for e-rickshaw battery shutdown.","Software-defined vehicles need detection, analysis, decision-making and secure deployment as a connected loop.","CRISKLE Workspace brings risk assessment, software bills of materials, vulnerability management and post-market monitoring together."],"check_first":"Confirm audience composition and engagement terms, since no rate card or sponsorship format is documented.","main_ideas":["A connected-vehicle attack is a lifecycle problem, not an app-store problem","Software-defined vehicles need a closed loop, not just over-the-air updates","Regulation should become an operational process","Cross-border automotive cybersecurity depends on local partnerships and preparation"],"partnership_formats":[],"partnership_url":null,"brands":["Secure Elements","Excelfore Corporation"],"posts_cited":10,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"chirag-inderjeet-taneja","name":"Chirag Inderjeet Taneja","url":"https://b2binfluencer.marketing/creators/chirag-inderjeet-taneja/","markdown_url":"https://b2binfluencer.marketing/creators/chirag-inderjeet-taneja.md","descriptor":"Chirag Inderjeet Taneja shares advertising and marketing ideas, including campaign strategy for D2C brands, commercial real estate, and regional property markets. Taneja's posts also describe work with One Advertising.","linkedin_followers":8236,"linkedin_url":"https://www.linkedin.com/in/chirag-inderjeet-taneja-a0b90522a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chirag-inderjeet-taneja.webp","topics":["account-based-marketing"],"audiences":["b2b-marketers"],"verdict":"They are most useful for written LinkedIn analysis that compares campaigns and argues D2C brand building points.","best_for":"A brand wanting written thought leadership on D2C, performance campaigns, leasing, or property.","not_for":"A campaign needing short-form video, guaranteed reach, or a documented sponsorship package.","takeaways":["Shark Tank India gives attention but not distribution, economics, or loyalty.","Amazon Prime Day is framed as conversion, Flipkart GOAT Sale as identity.","Commercial leasing needs precision and a named list of decision-makers."],"check_first":"Confirm LinkedIn follower demographics and post analytics, and whether work is agency-based.","main_ideas":["Fame is not a business: the case against treating Shark Tank India as a growth plan","Convert like Amazon, brand like Flipkart: sales and memory are not an either-or","Precision beats reach when the buyer list is fifty names long","Property buyers now ask about weekends, not appreciation","A marketing company built from a laptop, with an open invitation to swap ideas"],"partnership_formats":["Integrated campaigns across cinema, digital, performance, PR and activations","Account-based marketing for commercial leasing","Launch and market-perception campaigns for real estate in emerging regions","D2C brand-building and pitch support","Leader-led content and opinion campaigns"],"partnership_url":null,"brands":["One Advertising","Flipkart","Amazon"],"posts_cited":11,"latest_post":"2026-09-19","similar":[],"engagement":null},{"id":"nick-brackney","name":"Nick Brackney","url":"https://b2binfluencer.marketing/creators/nick-brackney/","markdown_url":"https://b2binfluencer.marketing/creators/nick-brackney.md","descriptor":"Nick Brackney works on AI marketing tools and product management. Brackney's LinkedIn posts explain how marketing expertise can shape practical AI products and why teams need to support adoption after launch.","linkedin_followers":3106,"linkedin_url":"https://www.linkedin.com/in/brackney21","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-brackney.webp","topics":["artificial-intelligence","product-management","ai-adoption","ai-marketing"],"audiences":[],"verdict":"Nick Brackney is useful for educational LinkedIn posts on practical AI marketing tools and AI product management.","best_for":"An enterprise software company wanting an educational LinkedIn series on practical AI marketing tools.","not_for":"A consumer app wanting guaranteed reach, direct-response sales pitches, or outbound LinkedIn messages.","takeaways":["Marketers can shape AI products by translating business processes into tools that hide technical complexity.","AI adoption needs ongoing demonstrations and user support, not just a launch.","A post shows a prompt for a trackable URL, its UTM output, and explanation."],"check_first":"Confirm audience-fit data, deliverables, employer-related approvals, and product or demo review process.","main_ideas":["Marketers should build AI tools, not become engineers","Deploying AI isn’t finished at launch","Show the prompt, the output, and the plumbing","Explain from the inside, don’t sell","Start with the why — marketing craft still counts"],"partnership_formats":[],"partnership_url":null,"brands":["Dell Technologies"],"posts_cited":14,"latest_post":"2026-09-28","similar":[{"id":"annesha-basu","url":"https://b2binfluencer.marketing/creators/annesha-basu/"},{"id":"nick-jordan","url":"https://b2binfluencer.marketing/creators/nick-jordan/"},{"id":"alex-hadding","url":"https://b2binfluencer.marketing/creators/alex-hadding/"}],"engagement":null},{"id":"alex-beyer","name":"Alex Beyer","url":"https://b2binfluencer.marketing/creators/alex-beyer/","markdown_url":"https://b2binfluencer.marketing/creators/alex-beyer.md","descriptor":"Alex Beyer is a cofounder of Sourcerie, a platform that automates consumer research and product testing for Shopify brands.","linkedin_followers":3768,"linkedin_url":"https://www.linkedin.com/in/alexandrabeyer","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","startup"],"audiences":[],"verdict":"Alex Beyer is useful for explaining consumer research and product testing to Shopify brand operators.","best_for":"A consumer research or product testing platform for Shopify brands seeking founder led co-marketing.","not_for":"Consumer facing sponsored content campaigns needing large shopper reach or guaranteed impressions.","takeaways":["Purchase history is more useful than demographic panels for product testing.","Sourcerie AI turns a research goal or draft questions into a survey.","In-person events connect ecommerce teams and showcase customer products."],"check_first":"Confirm LinkedIn follower analytics, audience makeup, and sponsorship or rate card details.","main_ideas":["Purchase history is more useful than demographic panels","Productize expertise that does not scale","Product and brand excel in unison, not as opposites","In-person events connect ecommerce teams and showcase customer products"],"partnership_formats":[],"partnership_url":null,"brands":["Sourcerie","PerfectTed","Spacegoods","Humantra","Absolute Collagen","grace & stella","Shopify","Klaviyo","Recharge","Paper Run"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"caroline-l","url":"https://b2binfluencer.marketing/creators/caroline-l/"},{"id":"aqsam-bilal","url":"https://b2binfluencer.marketing/creators/aqsam-bilal/"}],"engagement":null},{"id":"okan-yildiz","name":"Okan YILDIZ","url":"https://b2binfluencer.marketing/creators/okan-yildiz/","markdown_url":"https://b2binfluencer.marketing/creators/okan-yildiz.md","descriptor":"Okan YILDIZ creates practical cybersecurity learning content focused on SOC operations, penetration testing, phishing investigations, and detection engineering. Their examples connect hands-on exercises—such as building a Microsoft Sentinel lab—to the investigation and response work security teams perform.","linkedin_followers":105861,"linkedin_url":"https://www.linkedin.com/in/yildizokan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/okan-yildiz.webp","topics":[],"audiences":[],"verdict":"They are most useful for providing practical, hands-on technical workflows for cybersecurity training and education.","best_for":"Cybersecurity training companies looking to build SOC analyst labs or detection engineering courses.","not_for":"General consumer brands or campaigns requiring short-form video demonstrations for broad audiences.","takeaways":["They publish practical content on SOC operations, penetration testing, and phishing investigations.","Their posts connect technical steps to decisions security teams must support.","They have 105,861 LinkedIn followers, but no demographic data is provided."],"check_first":"Request account and recent post analytics, including follower demographics and engagement data.","main_ideas":["Build the environment, don’t memorise the SIEM, to learn security operations","A vulnerability rating describes a finding; an attack chain describes the risk","Authentication proves something about the sending infrastructure, not that a message is trustworthy","A fixed sequence and closing questions push every investigation forward"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft","Blueteamers"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"reilyn-garton","url":"https://b2binfluencer.marketing/creators/reilyn-garton/"},{"id":"makarand-karanjalkar","url":"https://b2binfluencer.marketing/creators/makarand-karanjalkar/"},{"id":"steve-faruque","url":"https://b2binfluencer.marketing/creators/steve-faruque/"}],"engagement":null},{"id":"eddie-williams","name":"Eddie Williams","url":"https://b2binfluencer.marketing/creators/eddie-williams/","markdown_url":"https://b2binfluencer.marketing/creators/eddie-williams.md","descriptor":"Eddie Williams writes and speaks about cybersecurity, with a focus on AI security and governance, social engineering, and security culture.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cyberexecutive","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eddie-williams.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","ai-security","social-engineering"],"audiences":["security-leaders"],"verdict":"Eddie Williams is most useful for speaking on AI security, governance, and social engineering training.","best_for":"A cybersecurity training company wanting a keynote on AI-driven social engineering and board governance.","not_for":"Paid social campaigns for AI email-security products with demos and signup targets.","takeaways":["Found is not the same as exploited; false positives and validation need answers.","Three-step training: route AI use cases through risk, question perfect language, tabletop exercises.","Board answer uses NIST AI RMF and ISO 42001, repeatable by a CFO."],"check_first":"Confirm fees, audience data, and source for the deepfake wire-transfer story.","main_ideas":["Report AI vulnerabilities without turning them into ghost stories","A board answer better than \"we're working on it\"","Social engineering now blends AI, HUMINT and psychology","Three controls for training people against AI deception","AI is a leadership, workforce and human conversation"],"partnership_formats":["Executive offsite and conference speaking","Event sponsorship with a registration code","Multi-author book and editorial collaboration"],"partnership_url":null,"brands":["OzCon","The AI Opportunity","CyberUp"],"posts_cited":17,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"john-coe","name":"John Coe","url":"https://b2binfluencer.marketing/creators/john-coe/","markdown_url":"https://b2binfluencer.marketing/creators/john-coe.md","descriptor":"John Coe works in commercial real estate and hosts the Icons of DC Area Real Estate podcast. His posts focus on career development, mentorship, leadership and the long-term value of trust and relationships in the industry. He also describes founding Coe Enterprises and the Iconic Journey in CRE community.","linkedin_followers":3463,"linkedin_url":"https://www.linkedin.com/in/john-coe-a9b5996","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-coe.webp","topics":["leadership","commercial-real-estate","career-transition","career-development"],"audiences":[],"verdict":"John Coe is most useful for reflective CRE career, mentorship and leadership content anchored in trust and legacy.","best_for":"A commercial real estate firm building a career development, mentorship or leadership initiative.","not_for":"A consumer finance or property technology brand needing broad reach and direct response.","takeaways":["Coe asks which deal changed you, not which deal was biggest.","They frame trust, reputation, judgment and relationships as assets built through repeated choices.","Their framework is Clarity, Connection, Leadership and Legacy for career direction and trust."],"check_first":"Confirm sponsorship or advertising inventory and request audience and conversion data.","main_ideas":["Design your career around four questions, not a title","Turning many conversations into one framework","The assets worth compounding aren't financial","Ask which deal changed you, not which was biggest","Financial freedom is a starting point, not a destination"],"partnership_formats":["CRE Career Stewardship Advisory cohort"],"partnership_url":null,"brands":["Coe Enterprises","Icons of DC Area Real Estate","Iconic Journey in CRE","JBG SMITH"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"matthew-holt","name":"Matthew Holt","url":"https://b2binfluencer.marketing/creators/matthew-holt/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-holt.md","descriptor":"Matthew Holt is co-founder of Collaborative Sourcing, a procurement consultancy for pharmaceutical and biotechnology companies. Holt's posts discuss procurement transformation, supply-chain resilience and building stronger supplier relationships in the life-sciences industry.","linkedin_followers":2848,"linkedin_url":"https://www.linkedin.com/in/matthew-holt-30547b151","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-holt.webp","topics":["supply-chain"],"audiences":[],"verdict":"They are most useful for practical thought leadership on life-sciences procurement, supplier relationships and supply-chain resilience.","best_for":"This fits a pharma services company or procurement consultancy wanting a co-authored thought-leadership series for life-sciences procurement leaders.","not_for":"This does not fit a consumer brand or general B2B software sponsor wanting high-volume short-form video.","takeaways":["Procurement is invited late when the organisation defines it as a price-negotiation function.","Short event meetings work better as question-and-follow-up conversations than as pitches.","Trade-show buyers remember how suppliers answer the question they did not prepare for."],"check_first":"Ask for follower demographics and per-post engagement before setting reach expectations.","main_ideas":["Procurement is invited late when the organisation defines it as a price-negotiation function","Short event meetings work better as question-and-follow-up conversations than as pitches","Trade-show buyers remember how suppliers answer the question they did not prepare for","Procurement transformation looks different at each company stage","Trust, transparency and collaboration are stated as the goal, not just a slogan"],"partnership_formats":[],"partnership_url":null,"brands":["Collaborative Sourcing","QYOBO","CPHI Milan"],"posts_cited":14,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"graham-treakle","name":"Graham Treakle","url":"https://b2binfluencer.marketing/creators/graham-treakle/","markdown_url":"https://b2binfluencer.marketing/creators/graham-treakle.md","descriptor":"Graham Treakle runs businesses and builds AI-supported workflows for business operations, including sales follow-up, CRM tasks, performance reporting, and daily planning.","linkedin_followers":3398,"linkedin_url":"https://www.linkedin.com/in/graham-treakle-ab378a6","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/graham-treakle.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Practical AI workflow content for small-business operations, especially sales follow-up, CRM tasks and daily reporting.","best_for":"A CRM or sales tool vendor selling to small businesses with about 5 to 50 staff.","not_for":"Enterprise AI governance, data security, or keynote work on regulatory compliance and risk.","takeaways":["AI is more useful as recurring jobs than as a chatbot.","Quote follow-up drafts email for review and sending, saving about 30 minutes daily.","Over 20 recurring tasks became hard to manage as errors and failed runs increased."],"check_first":"Confirm audience demographics, partnership terms, and independent verification for reported gains.","main_ideas":["AI is more useful as recurring jobs than as a chatbot","Give AI jobs that make a difference, not just prompts","AI should extend an existing discipline, not replace it","Sales and CRM follow-up is where the savings are concrete","Reliability, not capability, is the ceiling on scaling AI operations"],"partnership_formats":[],"partnership_url":null,"brands":["Claude (Anthropic)","Central Carolina Bank","Franklin Covey"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"chris-tveter","url":"https://b2binfluencer.marketing/creators/chris-tveter/"},{"id":"lauren-b-jones","url":"https://b2binfluencer.marketing/creators/lauren-b-jones/"},{"id":"rich-lebrun","url":"https://b2binfluencer.marketing/creators/rich-lebrun/"}],"engagement":null},{"id":"amresh-kumar","name":"Amresh Kumar","url":"https://b2binfluencer.marketing/creators/amresh-kumar/","markdown_url":"https://b2binfluencer.marketing/creators/amresh-kumar.md","descriptor":"Amresh Kumar is the founder of Krostech Solutions, a recruiting company focused on ERP and enterprise-application hiring, including Oracle, PeopleSoft, SAP and Workday roles. Kumar also describes recruiting for broader technology and business positions.","linkedin_followers":8514,"linkedin_url":"https://www.linkedin.com/in/amresh-kumar-krostech","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting"],"audiences":["talent-acquisition-leaders"],"verdict":"Amresh Kumar is most useful for explaining how niche ERP and enterprise-application hiring works.","best_for":"A staffing or recruiting company wanting ERP talent acquisition thought leadership and a co-authored article.","not_for":"ERP software vendors seeking technical how-to, configuration, product training or implementation troubleshooting content.","takeaways":["Senior ERP consultants move through relationships, not job applications.","The hardest roles need people who can operate inside complex organizations.","AI sourcing widens the candidate pool; people still decide who is qualified."],"check_first":"Ask for LinkedIn analytics on ERP recruiting posts and commercial terms before committing.","main_ideas":["Senior ERP consultants move through relationships, not job applications","The hardest roles need people who can operate inside complex organizations","AI sourcing widens the candidate pool; people still decide who is qualified","Hiring has changed faster than traditional recruiting methods can absorb","ERP stays the foundation while wider technology and business hiring grows around it"],"partnership_formats":[],"partnership_url":null,"brands":["Krostech Solutions"],"posts_cited":16,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"tahir-iqbal","name":"Tahir Iqbal","url":"https://b2binfluencer.marketing/creators/tahir-iqbal/","markdown_url":"https://b2binfluencer.marketing/creators/tahir-iqbal.md","descriptor":"Tahir Iqbal runs MT Digital Marketing Agency and shares practical advice on digital marketing, Shopify store conversion, email marketing, and AI-powered marketing automation. They have also described building an e-commerce brand for the UAE market.","linkedin_followers":2477,"linkedin_url":"https://www.linkedin.com/in/tahiriqbalmt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tahir-iqbal.webp","topics":["artificial-intelligence","ecommerce","email-marketing","ai-agents","marketing-automation","agency-growth"],"audiences":[],"verdict":"Tahir Iqbal is useful for practical advice on marketing automation, AI agents, Shopify conversion, and email systems for small businesses.","best_for":"A B2B marketing agency serving small-business clients wanting a paid workshop on marketing automation and AI agents.","not_for":"National consumer packaged goods brand wanting multi-platform influencer video, high reach, and tracked retail sales lift.","takeaways":["AI agents can score leads, draft follow-ups, and prepare reports, unlike chatbots.","Email tools save time, but clear messaging, strong offers, and consistency still matter.","Shopify stores fail because they do not convert, not because they look bad."],"check_first":"Confirm fee, workshop deliverables, use of client examples, and any sponsorship disclosure before booking.","main_ideas":["Stop using AI as a chatbot and start using it as a teammate that runs background work","Email is not dead; bad email marketing is, and strategy outranks the tool list","Shopify stores fail because they do not convert, not because they look bad","First clients are won by listening and over-delivering before you have proof","Build in public: operating an own-brand UAE e-commerce store, not just advising clients"],"partnership_formats":[],"partnership_url":null,"brands":["MT Digital Marketing Agency","Unnamed e-commerce brand (UAE launch)"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"zeeshan-mukhtar","url":"https://b2binfluencer.marketing/creators/zeeshan-mukhtar/"},{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"doreen-gaturu","url":"https://b2binfluencer.marketing/creators/doreen-gaturu/"}],"engagement":null},{"id":"mike-futia","name":"Mike Futia","url":"https://b2binfluencer.marketing/creators/mike-futia/","markdown_url":"https://b2binfluencer.marketing/creators/mike-futia.md","descriptor":"Mike Futia builds AI tools and workflows for ecommerce brands and agencies, including systems for producing ad creative and creating landing pages through ScaleBot.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mike-futia-108709126","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-futia.webp","topics":["artificial-intelligence"],"audiences":["dtc-ecommerce"],"verdict":"Mike Futia is most useful for showing AI production steps for ecommerce ad creative and landing pages.","best_for":"DTC brands and agencies needing more ad variations or a practical AI creative process session.","not_for":"Brands seeking celebrity-style awareness endorsement, personal testimonials, or guaranteed reach and sales impact.","takeaways":["They turn one product photo into many image variations for testing.","They analyze an existing ad shot by shot and preserve cuts and audio.","ScaleBot exports editable desktop and mobile landing page frames to Figma for designers."],"check_first":"Confirm they offer this workshop format and whether posts include measured performance results.","main_ideas":["Eliminating Creative Deadlines in Static Ad Production","Automating and Testing High-Performance Landing Pages","Applying AI to Granular Video and Campaign Optimization"],"partnership_formats":["AI Creative Asset Generation (Nano Banana Pro)","Landing Page Automation (ScaleBot)","AI Video Ad Generation (ScaleBot AI Video Lab)","Tool Access and Playbook Guides"],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-11","similar":[],"engagement":null},{"id":"elle-mccann","name":"Elle McCann","url":"https://b2binfluencer.marketing/creators/elle-mccann/","markdown_url":"https://b2binfluencer.marketing/creators/elle-mccann.md","descriptor":"Elle McCann helps Shopify store owners improve product pages, conversion, and customer retention through store audits, marketing advice, and practical workshops.","linkedin_followers":497,"linkedin_url":"https://www.linkedin.com/in/ellemccann","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/elle-mccann.webp","topics":["ecommerce","email-marketing","shopify"],"audiences":["shopify-store-owners"],"verdict":"Elle McCann is useful for Shopify conversion and retention advice, store audits, and product page workshops.","best_for":"A Shopify ecommerce agency hiring a conversion-focused store optimization specialist for client work.","not_for":"Brands seeking reach-led sponsored content, guaranteed impressions, or a large consumer audience.","takeaways":["Prioritizes average order value, return customer rate, and conversion rate.","Store audits check navigation, apps, analytics, email automations, and growth opportunities.","Product page workshop uses before-and-after examples and a printable checklist."],"check_first":"Confirm current availability, rates, client references, and whether they offer sponsorships.","main_ideas":["Product pages quietly cost sales when they fail to do the product justice","Three numbers matter most: average order value, return customer rate, and conversion rate","Returning customers beat a bigger checkout, and pushy tactics drive buyers away","Run a seasonal audit across design, apps, analytics, email, and untapped channels","Teaching is the work: live workshops with reusable tools, over a long horizon"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","Smiirl"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"alex-brownstein","name":"Alex Brownstein","url":"https://b2binfluencer.marketing/creators/alex-brownstein/","markdown_url":"https://b2binfluencer.marketing/creators/alex-brownstein.md","descriptor":"Alex Brownstein analyzes advertising platforms and marketing trends, explaining what the numbers mean for advertisers. Their posts cover topics including Spotify’s ad business, pharmaceutical advertising on TV, and how companies should measure investment in AI.","linkedin_followers":9051,"linkedin_url":"https://www.linkedin.com/in/ahbrownstein","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-marketing","retail-media"],"audiences":["marketing-leaders"],"verdict":"They are most useful for data-led explanations that connect advertising trends to measurement and business choices.","best_for":"A healthcare marketing analytics company wanting a conference talk on platform ad measurement.","not_for":"A consumer wellness brand seeking sponsored creator reach, coupon redemptions, or sign-ups.","takeaways":["Spotify's 1% ad growth bundles growing programmatic with shrinking direct sales.","A grocery delivery deal is not permission to use prescription data.","Ask what result finance would fund again for AI marketing spend."],"check_first":"Confirm whether they accept sponsorships and ask for LinkedIn follower demographics and engagement.","main_ideas":["A blended growth number hides the business inside it","A delivery deal is not permission to use health data","Ask what result finance would fund again"],"partnership_formats":[],"partnership_url":null,"brands":["Spotify","Kroger","Instacart","Amazon","EMARKETER"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"muhammad-ahmad","name":"Muhammad Ahmad","url":"https://b2binfluencer.marketing/creators/muhammad-ahmad/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-ahmad.md","descriptor":"Muhammad Ahmad writes practical advice on email marketing and customer retention for DTC and e-commerce brands, including lifecycle flows, audience segmentation, conversational email copy, and seasonal campaigns.","linkedin_followers":4889,"linkedin_url":"https://www.linkedin.com/in/itsmuhammadahmad","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-ahmad.webp","topics":["ecommerce","email-marketing"],"audiences":["dtc-brands"],"verdict":"Muhammad Ahmad is most useful for practical email marketing and customer retention guidance for DTC and e-commerce brands.","best_for":"DTC skincare or e-commerce brands improving retention, welcome, post-purchase, segmentation, and seasonal email.","not_for":"B2B cybersecurity company wants creator-led awareness campaign aimed at enterprise IT buyers.","takeaways":["E-commerce success depends on brand context, not generic templates.","Marketing copy must sound like a conversation, not a list.","Retention requires a complete, strategic lifecycle architecture."],"check_first":"Confirm whether they offer campaign services and have skincare case studies.","main_ideas":["E-commerce success depends on brand context, not generic templates","Marketing copy must sound like a conversation, not a list","Retention requires a complete, strategic lifecycle architecture","Major sales events require proactive and segmented planning"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"},{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"},{"id":"dan-jacobs","url":"https://b2binfluencer.marketing/creators/dan-jacobs/"}],"engagement":null},{"id":"brett-butler","name":"Brett Butler","url":"https://b2binfluencer.marketing/creators/brett-butler/","markdown_url":"https://b2binfluencer.marketing/creators/brett-butler.md","descriptor":"Brett Butler is building HireSphere AI, a recruiting and talent-intelligence business focused on improving hiring across the full employee lifecycle, from defining a role and selecting candidates to onboarding, training, and retention.","linkedin_followers":7921,"linkedin_url":"https://www.linkedin.com/in/brett-taggart-butler","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brett-butler.webp","topics":["artificial-intelligence","startup","recruiting","email-marketing"],"audiences":[],"verdict":"Useful for understanding Brett Butler's full hiring lifecycle approach and HireSphere AI's talent intelligence positioning.","best_for":"B2B HR tech platforms considering a platform-to-platform partnership around the hiring lifecycle.","not_for":"Paid reach or employer-brand campaigns judged on impressions and follower growth.","takeaways":["Effort does not fix absent demand.","Most businesses fail on people decisions, not ideas.","A hire is the beginning of a data set, not the end of a deal."],"check_first":"Confirm platform-to-platform fit and ask for documented outcomes and audience data.","main_ideas":["Effort does not fix absent demand","Most businesses fail on people decisions, not ideas","A hire is the beginning of a data set, not the end of a deal","A guarantee should be the output of a process, not a promise","The positioning choice: a talent intelligence platform, not a recruiting company that uses AI"],"partnership_formats":["Full-lifecycle hiring partnership","Guaranteed placement with a 90-day replacement term","Talent intelligence platform partnership"],"partnership_url":null,"brands":["HireSphere AI","Bank of America / Merrill Lynch"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"lindzi-cox","url":"https://b2binfluencer.marketing/creators/lindzi-cox/"},{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"molley-ricketts","url":"https://b2binfluencer.marketing/creators/molley-ricketts/"}],"engagement":null},{"id":"jackie-smith-norton","name":"Jackie Smith Norton","url":"https://b2binfluencer.marketing/creators/jackie-smith-norton/","markdown_url":"https://b2binfluencer.marketing/creators/jackie-smith-norton.md","descriptor":"Jackie Smith Norton leads customer success at Spekit, where the work Norton describes focuses on customer partnership, sales enablement, adoption, and helping teams use learning and content in their day-to-day work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/customerlove","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jackie-smith-norton.webp","topics":["artificial-intelligence","leadership","sales","customer-success","sales-enablement"],"audiences":["customer-success-leaders"],"verdict":"Most useful for B2B customer success, sales enablement, adoption, and practical learning content in daily work.","best_for":"B2B SaaS brands hiring customer success leaders to improve adoption and enablement use.","not_for":"Consumer fashion brands seeking lifestyle endorsements or personal product reviews.","takeaways":["Enablement must address real-time friction, not just store content.","Customer success is a partnership defined by ownership, not just metrics.","Effective talent requires comfort with ambiguity and constant learning."],"check_first":"Before planning a paid collaboration, ask what sponsorship formats and inquiry routes are available.","main_ideas":["Enablement must address real-time friction, not just store content","Customer success is a partnership defined by ownership, not just metrics","Effective talent requires comfort with ambiguity and constant learning","Market evolution is an opportunity, not a threat","Small signals of professional conduct reveal core values"],"partnership_formats":[],"partnership_url":null,"brands":["Spekit"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"gaurav-nisar","url":"https://b2binfluencer.marketing/creators/gaurav-nisar/"},{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"},{"id":"craig-blum","url":"https://b2binfluencer.marketing/creators/craig-blum/"}],"engagement":null},{"id":"lee-mcdermott","name":"Lee McDermott","url":"https://b2binfluencer.marketing/creators/lee-mcdermott/","markdown_url":"https://b2binfluencer.marketing/creators/lee-mcdermott.md","descriptor":"Lee McDermott works on mobile wallet marketing for retailers, presenting Apple Wallet and Google Wallet as additional CRM channels for loyalty updates, offers, memberships and customer notifications.","linkedin_followers":9710,"linkedin_url":"https://www.linkedin.com/in/lee-mcdermott-a363675","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Lee McDermott is most useful for explaining mobile wallet marketing as an added CRM channel for retail loyalty, offers, memberships and notifications.","best_for":"Retail loyalty platform or CRM vendor wanting a co-branded retail engagement playbook.","not_for":"Retailer or consumer brand wanting paid creator campaign judged on measured reach and results.","takeaways":["Wallet is a CRM channel, not a loyalty extra.","Add a channel rather than rebuild the stack.","A wallet pass is live state, not a static card."],"check_first":"Confirm platform can pass points balances, tier changes and offer data into wallet passes without app download.","main_ideas":["The wallet is a CRM channel, not a loyalty extra","Add a channel rather than rebuild the stack","A wallet pass is live state, not a static card","Peak-season attention competition is the argument at its sharpest","Education is the barrier, not interest"],"partnership_formats":["Wallet channel integration with a CRM or loyalty platform","Co-branded retail engagement content","Partner-summit and ecosystem presence","Integration-led launch support"],"partnership_url":null,"brands":["Litecard","Dotdigital","Ecrebo","Bloomreach"],"posts_cited":13,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"bharat-sharma","name":"Bharat Sharma","url":"https://b2binfluencer.marketing/creators/bharat-sharma/","markdown_url":"https://b2binfluencer.marketing/creators/bharat-sharma.md","descriptor":"Bharat Sharma is a technology leader who writes about practical uses of AI in cybersecurity and business operations. Sharma also says they are building A1 Logix, exploring AI for logistics, including route planning and delivery visibility.","linkedin_followers":722,"linkedin_url":"https://www.linkedin.com/in/bharat-b-sharma","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bharat-sharma.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","agentic-ai"],"audiences":[],"verdict":"Bharat Sharma is most useful for grounded commentary on AI in cybersecurity and operations, not product results.","best_for":"A cybersecurity vendor planning thought leadership on agentic AI in security operations.","not_for":"A video led logistics demand campaign needing named customer results and pipeline metrics.","takeaways":["Rule-based automation breaks down against unpredictable attackers, so an agent layer should run the investigation.","Autonomy has to be earned: least-privilege access, defined action boundaries and human approval for high-impact calls.","AI is a force multiplier for stretched security teams and a new attack surface."],"check_first":"Confirm availability, terms, audience evidence, and whether A1 Logix can be named publicly.","main_ideas":["Rule-based automation breaks down against unpredictable attackers, so an agent layer should run the investigation","Autonomy has to be earned: least-privilege access, defined action boundaries and human approval for high-impact calls","AI is a force multiplier for stretched security teams—and a new attack surface","AI is reshaping the workforce; responsible adaptation is the open question","Technology creates value when it solves a real operational problem, not simply because it is novel"],"partnership_formats":[],"partnership_url":null,"brands":["A1 Logix"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"nataly-garcia","name":"Nataly Garcia","url":"https://b2binfluencer.marketing/creators/nataly-garcia/","markdown_url":"https://b2binfluencer.marketing/creators/nataly-garcia.md","descriptor":"Nataly Garcia is a law graduate pursuing a European master's in law, data and artificial intelligence. Their studies and writing focus on AI governance, digital law, data protection and cybersecurity, including how legal and policy frameworks can be put into practice.","linkedin_followers":4341,"linkedin_url":"https://www.linkedin.com/in/natalygarcia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nataly-garcia.webp","topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"Nataly Garcia is most useful for documenting European AI law, data protection and governance study and events.","best_for":"A European AI governance or data protection training provider wanting study-experience content.","not_for":"An enterprise AI governance platform seeking delivered compliance frameworks, technical explainers or demo-request campaigns.","takeaways":["Lawyers should work as translators between law, technology, policy and business.","The question that matters is how principles become practice.","Conferences and practitioner communities are treated as a core part of the education."],"check_first":"Confirm delivered compliance work, audience demographics and engagement data before contacting them.","main_ideas":["Lawyers should work as translators between law, technology, policy and business","The question that matters is how principles become practice","Conferences and practitioner communities are treated as a core part of the education","AI and data rules are treated as a cross-border problem"],"partnership_formats":[],"partnership_url":null,"brands":["Dublin City University","Universidad de León","Avignon Université"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"annie-dean","name":"Annie Dean","url":"https://b2binfluencer.marketing/creators/annie-dean/","markdown_url":"https://b2binfluencer.marketing/creators/annie-dean.md","descriptor":"Annie Dean works on customer success: helping organizations support customers, improve product adoption, and measure whether their products and services make a difference. Their posts draw on experience in technology and their current work supporting the social sector, where they are building a client success function.","linkedin_followers":7000,"linkedin_url":"https://www.linkedin.com/in/anniedean","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/annie-dean.webp","topics":["revenue-operations","customer-success"],"audiences":["b2b-saas","customer-success-leaders"],"verdict":"Annie Dean is most useful for practical customer success guidance on adoption, cross-functional alignment, and measurement.","best_for":"A B2B SaaS company seeking speaking or advisory on customer success and revenue operations alignment.","not_for":"Consumer lifestyle sponsorships for gardening tools or outdoor gear are not a fit.","takeaways":["Customer data can improve sales qualification, product priorities, and pricing tradeoffs.","Customer success headcount should scale with product and engineering because adoption is the return.","Measurement matters, and attribution should be reported honestly when it is hard."],"check_first":"Confirm speaking or advisory terms, OpsStars session content, and audience demographics before booking.","main_ideas":["A customer success leader should be a thought partner to the business, not the catch-all for broken segments","Customer success headcount should scale with product and engineering, because adoption is the return on engineering spend","Measurement is a cornerstone of customer success, and attribution should be reported honestly when it is genuinely hard","Customer success belongs in the revenue operations conversation","A career thread of inclusion and clearing obstacles, expressed through learning and technology"],"partnership_formats":[],"partnership_url":null,"brands":["OpsStars","Safe & Together Institute"],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"randy-likas","url":"https://b2binfluencer.marketing/creators/randy-likas/"},{"id":"jose-aleman","url":"https://b2binfluencer.marketing/creators/jose-aleman/"},{"id":"christina-brady","url":"https://b2binfluencer.marketing/creators/christina-brady/"}],"engagement":null},{"id":"dan-jacobs","name":"Dan Jacobs","url":"https://b2binfluencer.marketing/creators/dan-jacobs/","markdown_url":"https://b2binfluencer.marketing/creators/dan-jacobs.md","descriptor":"Dan Jacobs shares email and SMS marketing advice for ecommerce businesses, including Klaviyo post-purchase flows, customer retention, and the Customer Hub.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/emaildan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-jacobs.webp","topics":["ecommerce","email-marketing","ecommerce-retention"],"audiences":["dtc-ecommerce-brands"],"verdict":"Useful for practical Klaviyo email and SMS retention advice for ecommerce brands after Black Friday and Cyber Monday.","best_for":"A DTC ecommerce brand improving post-BFCM retention with Klaviyo email and SMS flows.","not_for":"Short-form video product demos, guaranteed sponsorship placements, or verified demographic reach.","takeaways":["Post-BFCM retention is a flow problem: product education, tailored winbacks, surveys, SMS consent.","Use email to test offers before committing paid-ad budget.","Write conversationally, not as a discount machine, to create emotional connection."],"check_first":"Confirm availability, format, audience evidence, and commercial terms before contacting them.","main_ideas":["Email and SMS matter more when budgets tighten","Use email to test offers before paying for ads","Write like a person, not a discount machine","Post-BFCM retention is a flow problem","Review requests should travel beyond the product page"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo"],"posts_cited":11,"latest_post":"2025-11-11","similar":[],"engagement":null},{"id":"b-n-launois","name":"Béné Launois","url":"https://b2binfluencer.marketing/creators/b-n-launois/","markdown_url":"https://b2binfluencer.marketing/creators/b-n-launois.md","descriptor":"Béné Launois is a marketing leader who writes about CMO decision-making and putting AI to work in everyday tasks. They share practical examples of reusable AI skills, agents for marketing work, and questions about using AI at home.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/benedictelaunois","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/b-n-launois.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Béné Launois is useful for practical AI adoption examples for marketing leaders and CMOs.","best_for":"B2B SaaS or martech campaigns reaching CMOs and marketing directors with practical AI messages.","not_for":"Consumer family logistics or family memory apps seeking lifestyle endorsements.","takeaways":["A saved AI skill draws on recurring instructions, explicit rules, and good and bad examples.","One skill reportedly avoided €700 in accountant fees for a French property tax task.","Using MCP to change Google Ads and Analytics tracking templates across countries took about three minutes."],"check_first":"Confirm audience composition, sponsor formats, and their employer or title before contacting them.","main_ideas":["Start AI with one problem that costs money, not with a strategy","Save your rules once instead of rewriting the same campaign instructions","Technical terms like API and MCP are doors, not walls","Marketing leadership is deciding without complete information","AI adoption is a time-and-leverage question that reaches into family life"],"partnership_formats":[],"partnership_url":null,"brands":["Google Ads","Google Analytics","Claude Code"],"posts_cited":13,"latest_post":"2026-10-05","similar":[{"id":"douglas-karr","url":"https://b2binfluencer.marketing/creators/douglas-karr/"},{"id":"susie-newman","url":"https://b2binfluencer.marketing/creators/susie-newman/"},{"id":"andrius-avinas","url":"https://b2binfluencer.marketing/creators/andrius-avinas/"}],"engagement":null},{"id":"nathan-smith","name":"Nathan Smith","url":"https://b2binfluencer.marketing/creators/nathan-smith/","markdown_url":"https://b2binfluencer.marketing/creators/nathan-smith.md","descriptor":"Nathan Smith is the founder of Arrim, an AI creative system for ecommerce brands. Smith's work focuses on using AI to produce ad concepts and building better systems to test which creative ideas perform.","linkedin_followers":5632,"linkedin_url":"https://www.linkedin.com/in/nathanalexandersmith","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nathan-smith.webp","topics":["artificial-intelligence","ecommerce","startup","creative-testing"],"audiences":["dtc-ecommerce-brands"],"verdict":"Nathan Smith is most useful for ecommerce brands wanting practical thinking on AI creative testing systems.","best_for":"A DTC ecommerce brand running Meta ads rebuilding its creative testing system through Arrim as a vendor.","not_for":"A paid creator campaign needing fixed sponsored posts, exclusivity, large verified audience, or demographic guarantees.","takeaways":["Volume is not the advantage; interpretation of results matters.","Change only the ad's opening hook while keeping the rest constant.","Run creative like a supply chain, with concepts on a planned cadence."],"check_first":"Confirm engagement is through Arrim, and ask for decision rules, test budgets, spend floors, and read windows.","main_ideas":["Volume is not the advantage; interpretation is","Change the hook before you kill the ad","Run creative like a supply chain","AI changes production, not the need for judgment","Build AI where the value compounds, not where it can be copied"],"partnership_formats":[],"partnership_url":null,"brands":["Arrim","Meta Ads"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"},{"id":"sebastian-novinsek","url":"https://b2binfluencer.marketing/creators/sebastian-novinsek/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"}],"engagement":null},{"id":"adam-belle","name":"Adam Belle","url":"https://b2binfluencer.marketing/creators/adam-belle/","markdown_url":"https://b2binfluencer.marketing/creators/adam-belle.md","descriptor":"Adam Belle writes about go-to-market strategy for technology businesses, with a focus on customer discovery, sales processes, revenue operations, and coordination between direct and channel sales teams.","linkedin_followers":2016,"linkedin_url":"https://www.linkedin.com/in/adambelle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-belle.webp","topics":["sales","revenue-operations","go-to-market-strategy"],"audiences":["sales-leaders"],"verdict":"Adam Belle is most useful for practical go-to-market sales process and direct-channel alignment guidance.","best_for":"B2B SaaS firms selling large enterprise deals through direct reps and channel partners.","not_for":"Campaigns needing broad reach, technical demos, or high-volume top-of-funnel developer or security content.","takeaways":["Put customer discovery before MEDDPICC and research the account's business and market.","Direct and channel teams need written rules, aligned incentives, and a neutral RevOps referee.","Avoid showing a presentation in the first 10 to 15 minutes of discovery."],"check_first":"Confirm recent LinkedIn post analytics, engagement rate, and follower demographics before committing.","main_ideas":["Sales frameworks only work after sellers understand the customer’s business","Direct and channel teams need written rules, aligned pay and a neutral referee","Prepare for market shifts, then adjust as conditions change","The remedy is almost always an earlier step, not more effort at the point of conflict"],"partnership_formats":[],"partnership_url":null,"brands":["Oak Tech GTM"],"posts_cited":10,"latest_post":"2026-06-18","similar":[],"engagement":null},{"id":"deepak-bhootra","name":"Deepak Bhootra","url":"https://b2binfluencer.marketing/creators/deepak-bhootra/","markdown_url":"https://b2binfluencer.marketing/creators/deepak-bhootra.md","descriptor":"Deepak Bhootra writes and speaks about B2B sales, sales leadership, and how AI is changing sellers’ work. He publishes Sales Uncharted and discusses sales practice through podcast conversations and LinkedIn posts.","linkedin_followers":34947,"linkedin_url":"https://www.linkedin.com/in/deepakbhootra","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/deepak-bhootra.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership"],"audiences":["sales-leaders"],"verdict":"Deepak Bhootra is most useful for story-led thought leadership on B2B sales, AI, and seller development.","best_for":"B2B sales-training or enterprise sales campaigns needing co-branded thought leadership on AI and apprenticeship.","not_for":"AI SDR automation campaigns centered on rapid sales headcount cuts and demo signups.","takeaways":["AI can make sellers feel prepared while eroding apprenticeship and the right to make mistakes.","CRM loss reasons are often polite exits; buyers may still be interested after follow-up stops.","The martyr's cloak: accountability travels with the seller across companies and missed quota."],"check_first":"Confirm partnership terms, audience reach, and audience demographics before contacting them.","main_ideas":["AI can make sellers feel prepared while eroding apprenticeship","Sales attrition is an arithmetic problem, and curiosity travels better than small talk","CRM loss reasons are often polite exits","The martyr's cloak: accountability travels with the seller","AI headcount decisions should redesign the job, not just cut people"],"partnership_formats":[],"partnership_url":null,"brands":["Sun Microsystems","HP","Capgemini","Sandler","Nextuple","Real Sales Talk","SMB Acuity","Kelbree Consulting","RISEUP@work"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"gilberto-rosas","url":"https://b2binfluencer.marketing/creators/gilberto-rosas/"},{"id":"nate-stoltenow","url":"https://b2binfluencer.marketing/creators/nate-stoltenow/"}],"engagement":null},{"id":"daniel-valencia-sartor","name":"Daniel Valencia Sartor","url":"https://b2binfluencer.marketing/creators/daniel-valencia-sartor/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-valencia-sartor.md","descriptor":"Daniel Valencia Sartor works on customer acquisition for direct-to-consumer brands through Meta ads, with a focus on ad concepts, creative testing and reducing customer acquisition costs.","linkedin_followers":5418,"linkedin_url":"https://www.linkedin.com/in/danielvalenciasartor","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-valencia-sartor.webp","topics":["ecommerce","paid-ads","meta-ads","dtc-ecommerce","creative-strategy"],"audiences":["dtc-brands"],"verdict":"They are most useful for DTC brands diagnosing repetitive Meta creative and paid-ad funnel gaps.","best_for":"DTC ecommerce brands with flat CAC, 30 or more live Meta creatives, and $30,000 to $50,000 monthly spend.","not_for":"Brands buying sponsored posts, newsletter or LinkedIn placements judged on impressions and reach.","takeaways":["A new ad only counts when it changes who, what, why or how.","Most brands over-invest in top-of-funnel creative.","Creative quality is an ideal-customer research problem."],"check_first":"Confirm recent engagement, audience job titles, and comparable brand engagement results.","main_ideas":["A new ad only counts when it changes who, what, why or how","Most brands over-invest in top-of-funnel creative","Creative quality is an ideal-customer research problem","Lower CAC by optimising after the click and inside the ad account","Specialisation after a niche that did not scale"],"partnership_formats":[],"partnership_url":null,"brands":["WOXAL Agency"],"posts_cited":11,"latest_post":"2026-09-25","similar":[{"id":"levi-steede","url":"https://b2binfluencer.marketing/creators/levi-steede/"},{"id":"amir-faizan-malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"}],"engagement":null},{"id":"jeff-courtney","name":"Jeff Courtney","url":"https://b2binfluencer.marketing/creators/jeff-courtney/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-courtney.md","descriptor":"Jeff Courtney shares practical advice on sales, demand generation, CRM data, and HubSpot for freight, logistics, and supply-chain businesses. Courtney's posts connect revenue strategy to hands-on work, from faster lead follow-up to sales training and pipeline reporting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jeffcourtney1","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","supply-chain","b2b-marketing","revenue-operations","demand-generation","crm-data-quality"],"audiences":[],"verdict":"Jeff Courtney is most useful for practical freight sales, CRM, and HubSpot advice.","best_for":"Freight, logistics, or supply-chain brands seeking sales speed, CRM quality, and HubSpot pipeline help.","not_for":"Brands outside freight and supply chain, or those seeking broad sponsored placements.","takeaways":["Freight's real bottleneck is response time, not pipeline volume.","CRM data decays on a schedule, so cleaning is routine, not a project.","Customer sales and carrier sales need different training, both tied to margin."],"check_first":"Confirm scope, deliverables, fees, and current audience demographics before contacting them.","main_ideas":["Freight's real bottleneck is response time, not pipeline volume","CRM data decays on a schedule, so cleaning it is a routine, not a project","Logistics companies run HubSpot at a fraction of its capacity","Customer sales and carrier sales need different training, both tied to margin","Proprietary freight data earns distribution beyond your own website"],"partnership_formats":[],"partnership_url":null,"brands":["LeadCoverage","HubSpot","FreightWaves","Transportation Intermediaries Association (TIA)","SalesIntel","CarrierSource"],"posts_cited":16,"latest_post":"2026-10-08","similar":[{"id":"robert-putt","url":"https://b2binfluencer.marketing/creators/robert-putt/"},{"id":"patrick-pretorius","url":"https://b2binfluencer.marketing/creators/patrick-pretorius/"}],"engagement":null},{"id":"anne-sloan","name":"Anne Sloan","url":"https://b2binfluencer.marketing/creators/anne-sloan/","markdown_url":"https://b2binfluencer.marketing/creators/anne-sloan.md","descriptor":"Anne Sloan works on CRM operations and process improvement, including HubSpot migrations, workflow design, automation, and AI integrations. Their posts also discuss practical UX research.","linkedin_followers":1092,"linkedin_url":"https://www.linkedin.com/in/annelucyle","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ux","workflow-automation"],"audiences":[],"verdict":"Useful for practical HubSpot CRM migration, lead and deal process design, workflow automation, and AI integration advice.","best_for":"B2B SaaS teams needing HubSpot process planning, migration sequencing, and post-migration workflow refinement.","not_for":"Reach-driven brand awareness or video-first sponsored campaigns for a general business audience.","takeaways":["Filtering data too early in a HubSpot migration created downstream risks from unknown dependencies.","A single update replaced manual changes across multiple fields and records, improving consistency.","Spreadsheets, inboxes, and people's heads can show a CRM is only a record system."],"check_first":"Confirm deliverables, timeline, disclosure, and examples of long-form work or client outcomes.","main_ideas":["A CRM migration is a process and adoption project, not just a technical one","A CRM only improves the processes that actually happen inside it","Process comes before software configuration","Small process improvements can compound, even when they are not urgent","AI is most valuable when connected to existing tools and data"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Maven"],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"justin-emond","url":"https://b2binfluencer.marketing/creators/justin-emond/"},{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"},{"id":"grace-lee-ostiguy","url":"https://b2binfluencer.marketing/creators/grace-lee-ostiguy/"}],"engagement":null},{"id":"bret-starr","name":"Bret Starr","url":"https://b2binfluencer.marketing/creators/bret-starr/","markdown_url":"https://b2binfluencer.marketing/creators/bret-starr.md","descriptor":"Bret Starr writes about B2B marketing and tests how AI, changing buyer journeys, and new marketing channels affect demand generation. Starr's work includes newsletters, client campaign experiments, and tools for sales and marketing teams.","linkedin_followers":19776,"linkedin_url":"https://www.linkedin.com/in/bret-starr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bret-starr.webp","topics":["artificial-intelligence","b2b-marketing","demand-generation","marketing-measurement","ai-marketing"],"audiences":["b2b-saas-marketers"],"verdict":"Bret Starr is most useful for expert commentary and reported AI demand-generation experiments, not proven channel results.","best_for":"B2B SaaS marketing agencies seeking a keynote or advisory on AI-era demand generation.","not_for":"Brands seeking sponsored posts, disclosed rates, reach targets, or conversion accountability.","takeaways":["The B2B funnel is a 19th-century model, not a law of buying.","ChatGPT campaigns generated strong impressions but weak conversions; sponsored-agent tests were still to come.","AI search is already breaking the traffic assumptions that marketing plans rely on."],"check_first":"Confirm audience roles and seniority, plus any paid partnership formats, rates, and inquiry route.","main_ideas":["The B2B funnel is a 19th-century model, not a law of buying","Individual buyer journeys are chaotic, but aggregate patterns are not","AI search is already breaking the traffic assumptions that marketing plans rely on","Test AI ad channels, then report the weak results publicly","Metrics follow the money: AI marketing budget lines are coming in 2027"],"partnership_formats":[],"partnership_url":null,"brands":["Creatio","HubSpot","The Starr Conspiracy | TSC","The Cage Door Is Open","B2B Marketing Weekly","AI Marketing Weekly","OpenAI"],"posts_cited":13,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"camille-stewart-gloster","name":"Camille Stewart Gloster","url":"https://b2binfluencer.marketing/creators/camille-stewart-gloster/","markdown_url":"https://b2binfluencer.marketing/creators/camille-stewart-gloster.md","descriptor":"Camille Stewart Gloster writes and speaks about cybersecurity, AI governance, and digital resilience. Their work focuses on how organizations can set boundaries and accountability as AI systems take on more responsibility, while keeping people involved in important decisions. They are the author of *The Insider You Built* and have shared practical digital-fluency resources for workers, leaders, caregivers, and educators.","linkedin_followers":13250,"linkedin_url":"https://www.linkedin.com/in/camillestewartesq","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/camille-stewart-gloster.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-governance"],"audiences":[],"verdict":"Most useful for talks and writing on AI governance, authority, accountability, and human oversight.","best_for":"A cybersecurity training company or leadership workshop on AI governance and human oversight.","not_for":"A software vendor seeking product endorsement, breach prevention claims, guaranteed leads, or paid ad reuse.","takeaways":["AI governance asks what systems are allowed to do and who stays in the loop.","AI's near-term value is greatest for small, stretched teams if control questions are answered first.","Digital fluency is judgment about where technology fits, not knowledge of how it works."],"check_first":"Confirm availability, fees, deliverables, exclusivity, usage rights, and approval process before contacting them.","main_ideas":["The governance question is authority: what systems are allowed to do, and who stays in the loop","AI's near-term value is greatest for small, stretched teams, but only if control questions are answered first","Human judgment, imagination, and perspective are the differentiators as AI changes security work","Digital fluency is judgment about where technology fits, not knowledge of how it works","Getting ahead of the problem is the point of writing the choices down"],"partnership_formats":["Conference conversation or moderated panel","Corporate fireside chat or sponsored conversation","Co-developed educational resource"],"partnership_url":null,"brands":["Mimecast","ISC2","The Cyber Guild","Critical Effect","Deloitte","California Office of Emergency Services","Foundation Layer Institute","CAS Strategies","Bits N' Bytes Cybersecurity Education","Girl Security"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"celina-peerman","url":"https://b2binfluencer.marketing/creators/celina-peerman/"},{"id":"sam-curry","url":"https://b2binfluencer.marketing/creators/sam-curry/"},{"id":"andy-elizaire","url":"https://b2binfluencer.marketing/creators/andy-elizaire/"}],"engagement":null},{"id":"alan-gonsenhauser","name":"Alan Gonsenhauser","url":"https://b2binfluencer.marketing/creators/alan-gonsenhauser/","markdown_url":"https://b2binfluencer.marketing/creators/alan-gonsenhauser.md","descriptor":"Alan Gonsenhauser writes about B2B marketing, with a focus on helping marketing teams work with finance and sales, improve forecasting, and prioritize pipeline conversion over lead volume.","linkedin_followers":21164,"linkedin_url":"https://www.linkedin.com/in/alangonsenhauser","youtube_url":"https://www.youtube.com/channel/UCvuKvEKv-jxSDZo8HxNu6_g","photo_url":"https://b2binfluencer.marketing/assets/avatars/alan-gonsenhauser.webp","topics":["sales","b2b-marketing","sales-and-marketing-alignment"],"audiences":[],"verdict":"Alan Gonsenhauser is most useful for CFO-CMO alignment, pipeline conversion metrics, and finance-focused marketing leadership.","best_for":"A B2B SaaS company wanting a workshop on CFO-CMO collaboration and pipeline conversion metrics.","not_for":"A B2B revenue-intelligence vendor wanting sponsored LinkedIn posts with published rates and reach targets.","takeaways":["Start a CFO relationship before budget season by asking which numbers finance must report.","A 4x pipeline coverage target assumes a 25% close rate, not health.","Chasing more volume can widen the ideal customer profile and hide conversion problems."],"check_first":"Confirm live workshop delivery, execution examples, scope, terms, and budget.","main_ideas":["Start the finance relationship before budget season, with questions instead of a plan","A 4x pipeline coverage target is a conversion assumption, not a health score","Meeting a high coverage target widens the ideal customer profile; the harder fix is qualification and early reach","Prioritize talent and organizational structure over trying to do everything","Marketing should fit into the business rather than defend its own plan"],"partnership_formats":[],"partnership_url":null,"brands":["Insight Partners","Exit Ready Podcast"],"posts_cited":13,"latest_post":"2026-10-12","similar":[],"engagement":null},{"id":"mohammad-ramzy","name":"Mohammad Ramzy","url":"https://b2binfluencer.marketing/creators/mohammad-ramzy/","markdown_url":"https://b2binfluencer.marketing/creators/mohammad-ramzy.md","descriptor":"Mohammad Ramzy covers technology for ArabOverclockers, publishing analysis and interviews about PC hardware, enterprise technology, and AI infrastructure. Ramzy's coverage includes COMPUTEX reporting and engineering-focused features on companies such as Synology and Seasonic.","linkedin_followers":827,"linkedin_url":"https://www.linkedin.com/in/mohramzy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mohammad-ramzy.webp","topics":["artificial-intelligence","ai-infrastructure","cyber-resilience"],"audiences":[],"verdict":"Mohammad Ramzy is useful for editorial coverage of AI infrastructure, enterprise storage, power and trade-show trends.","best_for":"Enterprise IT infrastructure vendors seeking MENA and international reach through English and Arabic editorial.","not_for":"Consumer brands wanting guaranteed reach, short-form video, or conversion from a personal social following.","takeaways":["AI infrastructure depends on memory, networking, cooling and power, not only processors.","Synology interview covers enterprise storage, private AI, cyber resilience and Middle East growth.","Seasonic feature focuses on power-supply engineering and reliability rather than specifications alone."],"check_first":"Confirm recent results for comparable placements in each language and any audience demographic data.","main_ideas":["AI infrastructure, not faster parts, is the real industry story","Reporting should explain the reasoning behind the products","Storage vendors are becoming AI and data-protection platforms","Engineering heritage is a better hook than a spec sheet","Publishing in Arabic and English is a standing priority"],"partnership_formats":[],"partnership_url":null,"brands":["ArabOverclockers","Synology","Seasonic"],"posts_cited":12,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"boh-tjarks","name":"Boh Tjarks","url":"https://b2binfluencer.marketing/creators/boh-tjarks/","markdown_url":"https://b2binfluencer.marketing/creators/boh-tjarks.md","descriptor":"Boh Tjarks works on Google Ads performance marketing for ecommerce, sharing advice on peak-season campaigns and explaining how a store’s conversion experience affects results from paid traffic.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bohtjarks","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/boh-tjarks.webp","topics":["ecommerce","paid-ads","conversion-rate-optimization","google-ads"],"audiences":["ecommerce-marketers"],"verdict":"Useful for Google Ads ecommerce strategy that links peak-season campaigns to store conversion.","best_for":"Retailers or performance agencies needing Q4 Google Ads strategy and conversion-aware audits.","not_for":"Consumer brands seeking broad-reach awareness campaigns based on measured audience demographics.","takeaways":["Golden Quarter post names Performance Max structure, seasonal feeds, bids, gifting search, and Demand Gen.","Client account cut wasted spend and tripled ROAS before mobile storefront limited growth.","Premium store converted at 0.6% on mobile and lacked a dedicated mobile shop."],"check_first":"Confirm availability, scope, and recent case-study evidence before contacting them.","main_ideas":["Seasonal campaigns need more than evergreen settings","Paid traffic and the storefront have to work together","Diagnose the business problem, not just the campaign"],"partnership_formats":["Google Ads Q4 Strategy Playbook","E-commerce Performance and CRO Advisory"],"partnership_url":null,"brands":["Premium furniture brand"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"stefan-kl-vning","name":"Stefan Kløvning","url":"https://b2binfluencer.marketing/creators/stefan-kl-vning/","markdown_url":"https://b2binfluencer.marketing/creators/stefan-kl-vning.md","descriptor":"Stefan Kløvning shares practical guidance on business software, system integration, and enterprise AI. Kløvning's posts explain how to choose an integration approach, prepare for software outages, and assess whether agentic AI fits a business process.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/stefankl%C3%B8vning","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stefan-kl-vning.webp","topics":["artificial-intelligence","agentic-ai","ai-adoption"],"audiences":[],"verdict":"Practical guidance on business software, system integration, and enterprise AI decisions.","best_for":"A B2B software consultancy campaign on AI compliance and system integration.","not_for":"A brand wanting fixed sponsored product posts with reach guarantees and on-camera demos.","takeaways":["Integration post compares no-code, low-code, and full-code, warning full-code is not automatically better.","Cloudflare outage post says third-party dependency is a trade-off to prepare for.","Agentic AI post asks if it is the right tool before asking if it works."],"check_first":"Ask for recent LinkedIn audience analytics and sponsorship terms before contacting them.","main_ideas":["Match the integration approach to the workflow, not to how serious the work looks","Third-party dependency is a trade-off to prepare for, not a problem to solve","Ask whether agentic AI is the right tool before asking whether it works","AI adoption is a compliance question, and the legal side is specialist work","Stalled delivery is often unblocked through people rather than support queues"],"partnership_formats":["Webinar or workshop on AI compliance and security"],"partnership_url":null,"brands":["Nordic AI","Com2.ai","Synlighet"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"john-c","name":"John C.","url":"https://b2binfluencer.marketing/creators/john-c/","markdown_url":"https://b2binfluencer.marketing/creators/john-c.md","descriptor":"John Campbell is a healthcare technology leader who writes about cybersecurity, AI governance, patient safety, and digital health from a healthcare CIO perspective.","linkedin_followers":4163,"linkedin_url":"https://www.linkedin.com/in/johncampbell2025","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","healthcare","ai-governance"],"audiences":[],"verdict":"Useful for CIO-level healthcare perspectives on cybersecurity, AI governance, patient safety, and board risk.","best_for":"Healthcare technology companies selling cyber resilience or AI oversight to healthcare executives.","not_for":"Consumer health or wellness campaigns needing mass reach, patient education, or packaged sponsorships.","takeaways":["Healthcare cybersecurity is a patient-safety and care-continuity problem, not an IT problem.","AI governance needs risk-based approval, monitoring, security, vendor accountability, and human oversight.","Board service changes the questions an executive asks about strategy, investment, risk, and leadership."],"check_first":"Ask for LinkedIn analytics or audience survey covering seniority, employer type, geography, and engagement.","main_ideas":["Healthcare cybersecurity is a patient-safety and care-continuity problem, not an IT problem","AI governance has to work as an operating discipline, not a policy statement","Current cybersecurity knowledge is table-stakes for a healthcare CIO","Board service changes the questions an executive asks","Make technology risk legible to executives through short question lists"],"partnership_formats":[],"partnership_url":null,"brands":["University of Texas at Austin Center for Professional Education","ConV2X"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"charles-j-french","url":"https://b2binfluencer.marketing/creators/charles-j-french/"},{"id":"sana-dalvi","url":"https://b2binfluencer.marketing/creators/sana-dalvi/"},{"id":"suleman-adil","url":"https://b2binfluencer.marketing/creators/suleman-adil/"}],"engagement":null},{"id":"eric-dyck","name":"Eric Dyck","url":"https://b2binfluencer.marketing/creators/eric-dyck/","markdown_url":"https://b2binfluencer.marketing/creators/eric-dyck.md","descriptor":"Eric Dyck interviews ecommerce founders and brand operators on the DTC Podcast, then shares their practical lessons on topics such as pricing, retention, product launches, and brand building.","linkedin_followers":9629,"linkedin_url":"https://www.linkedin.com/in/ericdyck","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-dyck.webp","topics":["ecommerce","brand-strategy","pricing-strategy"],"audiences":[],"verdict":"Eric Dyck is most useful for specific ecommerce business cases and the reasoning behind operator choices.","best_for":"DTC ecommerce brands working on pricing, retention, and Black Friday campaigns.","not_for":"Enterprise or B2B software firms seeking sponsored podcast series with guaranteed impressions and published rates.","takeaways":["Discounts should be treated as a cost with a job, not a lever.","Last Crumb raised price from $110 to $140 with packaging supporting premium positioning.","Terra Kaffe took 10,000 pre-orders for an espresso machine that did not exist yet."],"check_first":"Confirm listener or download figures and audience seniority before contacting them.","main_ideas":["Discounts should be treated as a cost with a job, not a lever","Brand fundamentals hold, but the work is now made inside other people's channels","Hold small awareness budgets for one campaign big enough to register","Price can carry the positioning, and the product experience has to defend it","Subjects are entered through a decision and the sequence behind it"],"partnership_formats":[],"partnership_url":null,"brands":["DTC Media","DTC Podcast","DTC Rundown","Terra Kaffe","Last Crumb","The New Fundamentals of Brand"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"shannon-weinstein","name":"Shannon Weinstein","url":"https://b2binfluencer.marketing/creators/shannon-weinstein/","markdown_url":"https://b2binfluencer.marketing/creators/shannon-weinstein.md","descriptor":"Shannon Weinstein works as a CFO and financial partner for businesses, including healthcare practices. The posts focus on helping owners understand margins, forecasts, financial risks, and the business structures behind provider retention.","linkedin_followers":7300,"linkedin_url":"https://www.linkedin.com/in/shannonweinstein","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shannon-weinstein.webp","topics":[],"audiences":[],"verdict":"Shannon Weinstein is most useful for explaining practice margins, forecasts, provider retention, and financial risks to healthcare practice owners.","best_for":"Healthcare practice management brands wanting margin and provider retention content for practice owners.","not_for":"Consumer budgeting app paid social aimed at individual consumers aged 25 to 40.","takeaways":["High-revenue months were also low-margin months due to unmodeled overtime, discounts, inventory timing.","Nearly 20% discounts on injectable services went unapproved and unnoticed while revenue looked fine.","Provider retention is a financial structure problem, not an HR function."],"check_first":"Ask for recent performance on comparable margin and provider-retention topics and audience demographics.","main_ideas":["Busy isn't the same as profitable","Provider retention is a financial structure problem, not an HR function","Build forecasts on what the business is now, not last quarter's average","A CFO's job includes delivering bad news before a decision can't be reversed","A CFO should work inside the operation, not at arm's length"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"david-moufarrege","name":"David Moufarrege","url":"https://b2binfluencer.marketing/creators/david-moufarrege/","markdown_url":"https://b2binfluencer.marketing/creators/david-moufarrege.md","descriptor":"David Moufarrege writes about cybersecurity, healthcare technology, privacy, and responsible AI adoption, drawing on experience as a healthcare CIO and privacy officer.","linkedin_followers":2164,"linkedin_url":"https://www.linkedin.com/in/dmoufarrege","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","supply-chain","cybersecurity","healthcare","ai-governance"],"audiences":["security-leaders"],"verdict":"Most useful for practical commentary on healthcare cybersecurity, privacy, and AI governance guardrails.","best_for":"Healthcare technology vendors needing advisory briefs or content collaboration.","not_for":"Consumer AI productivity apps seeking mass sign-ups or product demos.","takeaways":["Fake ChatGPT download page infected thousands; post treats it as governance failure, not user error.","Healthcare breach post argues security starts with knowing systems, vendors, devices, data flows, and access.","AI agent post separates observed behavior from claims of consciousness and asks who can audit failures."],"check_first":"Confirm follower demographics, per-post engagement, and whether a media kit and rate card exist.","main_ideas":["AI adoption has outrun governance, so the answer is guardrails, not bans","AI failures need outside verification, not a lab's account of itself","The danger is emergence from incentives, not malice — which is why blame is the wrong instrument","Healthcare security starts with knowing what you own"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-01","similar":[],"engagement":null},{"id":"phil-kiel","name":"Phil Kiel","url":"https://b2binfluencer.marketing/creators/phil-kiel/","markdown_url":"https://b2binfluencer.marketing/creators/phil-kiel.md","descriptor":"Phil Kiel advises DTC brands on Meta advertising. Kiel's posts cover auditing ad accounts, building a sustainable system for producing distinct ad concepts, and measuring whether advertising brings in new customers across channels.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/adsforecom","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/phil-kiel.webp","topics":["paid-ads"],"audiences":["dtc-ecommerce-brands"],"verdict":"They are most useful for advisory work on Meta ad account audits, creative systems, and new-customer measurement.","best_for":"DTC brands around $30k monthly Meta spend with founder-led ad production seeking self-run systems.","not_for":"Sponsorship packages with fixed UGC deliverables, guaranteed reach, published pricing, or exclusivity terms.","takeaways":["$35,000 a month across 22 campaigns may need consolidation, not more complexity.","A stretched founder may need two conceptually different ads a week, not five.","Rising spend is not meaningful growth if it mainly brings back existing customers."],"check_first":"Confirm whether they offer advisory work, not sponsorship, and ask for terms and audience data.","main_ideas":["At scale, creative production—not budget—is the bottleneck","Growth means new customers at a sustainable cost, not rising spend","The same audit failures keep showing up: campaign sprawl, no creative rotation, missing exclusions","Measure what Meta starts, but don't confuse better attribution with proof","New brands in crowded categories pay several costs at once"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"michelle-j-raymond","name":"Michelle J Raymond","url":"https://b2binfluencer.marketing/creators/michelle-j-raymond/","markdown_url":"https://b2binfluencer.marketing/creators/michelle-j-raymond.md","descriptor":"Michelle J Raymond advises B2B marketing teams on LinkedIn strategy, including aligning company and employee brands, building buyer confidence, and developing LinkedIn newsletters.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michellejraymond","youtube_url":"https://www.youtube.com/channel/UCBMdHddhf5YV3-za06jC-0Q","photo_url":null,"topics":[],"audiences":["b2b-marketing-teams"],"verdict":"Most useful for B2B LinkedIn strategy, aligning company and employee brands, building buyer confidence, and assessing LinkedIn newsletters.","best_for":"Complex B2B organisations needing a workshop or alignment sprint on employee advocacy and shared LinkedIn messaging.","not_for":"Consumer brands seeking paid TikTok or Instagram Reels campaigns with performance pricing and short-form ads.","takeaways":["Company and employee brands should amplify each other on LinkedIn.","Buyer confidence is the missing metric when B2B deals stall.","They report 139 newsletter editions and an average 38 to 40 percent open rate."],"check_first":"Confirm audience composition, fees, terms, partnership route, and client outcomes before contracting.","main_ideas":["Treat LinkedIn as a team sport: company and employee brands should amplify each other","Buyer confidence is the missing metric when B2B deals stall","Don’t start a LinkedIn newsletter for the wrong reasons","B2B brand work should be worth watching, not just another lead magnet","Measure B2B brand strength, not just who collects impressions"],"partnership_formats":[],"partnership_url":null,"brands":["Conversion","LinkedIn Newsletter Growth Lab","Social Media for B2B Growth Podcast"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"katie-shaw","name":"Katie Shaw","url":"https://b2binfluencer.marketing/creators/katie-shaw/","markdown_url":"https://b2binfluencer.marketing/creators/katie-shaw.md","descriptor":"Katie Shaw works on open-data tools and initiatives focused on supply-chain transparency. The posts describe launching Open Supply Hub, which expanded supply-chain data beyond apparel, and joining the team behind Supply Trace, a platform tracing supply-chain risks. They have also described freelance work with the Plastic Solutions Fund on efforts to end plastic pollution and support a just transition.","linkedin_followers":2578,"linkedin_url":"https://www.linkedin.com/in/katiealexandrashaw","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/katie-shaw.webp","topics":["supply-chain"],"audiences":[],"verdict":"Katie Shaw is most useful for explaining open-data supply-chain transparency tools and their practical uses.","best_for":"Supply-chain transparency or responsible sourcing campaigns needing a named open-data advocate.","not_for":"Consumer product drops, high-reach social promotion, or fast-fashion conversion campaigns.","takeaways":["Open Supply Hub expanded from apparel to beauty, consumer goods, electronics, furniture and sporting goods.","Supply Trace pilot focused on forced-labour risk in US-bound shipments.","Risk data needs machine learning plus human-led investigation."],"check_first":"Confirm their employer, role, availability, audience demographics, and any speaking or advisory terms.","main_ideas":["Open supply-chain data should be public infrastructure, not only a compliance tool","The same open-data approach can expand from apparel to other sectors","Risk data needs machine learning plus human investigation","Transparency projects need institution-building and shared credit","Technical transparency becomes useful when it is told through a story and paired with an ask"],"partnership_formats":[],"partnership_url":null,"brands":["Open Supply Hub","Supply Trace","Plastic Solutions Fund"],"posts_cited":13,"latest_post":"2026-08-20","similar":[],"engagement":null},{"id":"simon-rhind-tutt","name":"Simon Rhind-Tutt","url":"https://b2binfluencer.marketing/creators/simon-rhind-tutt/","markdown_url":"https://b2binfluencer.marketing/creators/simon-rhind-tutt.md","descriptor":"Simon Rhind-Tutt works on improving business relationships through relationship audits, with a focus on client retention and the way companies work with clients, suppliers, and teams. His posts discuss how professional-services firms can make clients feel personally valued and grow existing client relationships.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/simonrhindtutt","youtube_url":"https://www.youtube.com/channel/UCZV9k95KDmS2O-EfqHG2j9g","photo_url":"https://b2binfluencer.marketing/assets/avatars/simon-rhind-tutt.webp","topics":[],"audiences":["professional-services"],"verdict":"Simon Rhind-Tutt is most useful for talks and workshops on client retention and relationship audits in professional services.","best_for":"Mid-sized B2B professional services firms wanting keynote or workshop on client retention and relationship diagnostics.","not_for":"Consumer product launches, paid social creator videos, or mass reach and sales campaigns.","takeaways":["Ask whether people feel special, not only valued.","Audit relationships by listening to influential people, not just decision-makers.","Acquiring a new client is about 20 times harder than growing an existing one."],"check_first":"Confirm commercial terms and request recent LinkedIn audience data before booking.","main_ideas":["Ask whether people feel special, not only valued","Audit relationships by listening to influential people, not just decision-makers","Treat client growth as deliberate work, not an afterthought","Rebuild trust through shared relationship principles"],"partnership_formats":[],"partnership_url":null,"brands":["PRCA","Advertising: Who Cares?","Centrepoint","Broadcast Revolution","Relationship Audits"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"talat-razeeq","name":"Talat Razeeq","url":"https://b2binfluencer.marketing/creators/talat-razeeq/","markdown_url":"https://b2binfluencer.marketing/creators/talat-razeeq.md","descriptor":"Talat Razeeq works on lead-generation systems for businesses in solar and other home-service industries. Their posts discuss paid campaigns, lead qualification and routing, CRM delivery, and using AI to improve marketing and sales operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/talatrazeeq","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/talat-razeeq.webp","topics":["artificial-intelligence","paid-ads","ai-in-marketing","lead-generation","marketing-automation"],"audiences":[],"verdict":"Most useful for building solar and home-service lead-generation systems across paid campaigns, qualification, routing, CRM and AI.","best_for":"Solar or home-service campaigns focused on lead quality, routing, and sales handoff.","not_for":"Sponsored LinkedIn posts, newsletter placements, or reach-based audience buys without media kit.","takeaways":["Replacing shared leads with exclusive inbound calls, AI screening, and warm transfers.","Reports lower acquisition cost and higher close rate after 60 days; claims are not independently verified.","AI should organize customer and campaign insights, compare messaging, support qualification, and document processes."],"check_first":"Ask for audience data and method notes for the reported 60-day client results.","main_ideas":["Fix the lead system before buying more leads","Treat AI as part of the whole marketing and sales operation","Build around the industry and the handoff that matter"],"partnership_formats":["AI-qualified exclusive inbound call pipeline","Managed paid campaigns and lead delivery"],"partnership_url":null,"brands":["Lead4s","Claude"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"josh-gregory","url":"https://b2binfluencer.marketing/creators/josh-gregory/"},{"id":"aman-jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/"}],"engagement":null},{"id":"chase-tinkham","name":"Chase Tinkham","url":"https://b2binfluencer.marketing/creators/chase-tinkham/","markdown_url":"https://b2binfluencer.marketing/creators/chase-tinkham.md","descriptor":"Chase Tinkham works in Customer Success, sharing practical advice on onboarding into a customer book, understanding products and customers, and spotting retention risks. Tinkham has also described leading digital-transformation projects at a small automotive distributor.","linkedin_followers":5270,"linkedin_url":"https://www.linkedin.com/in/chasetinkham","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chase-tinkham.webp","topics":["healthcare","customer-success","digital-transformation"],"audiences":["b2b-saas"],"verdict":"Chase Tinkham is most useful for practical Customer Success content on onboarding, product adoption, and retention risks.","best_for":"A B2B SaaS customer-success or onboarding platform wanting a practitioner-led LinkedIn content series.","not_for":"A consumer automotive accessories brand seeking short-form video reach and direct product sales.","takeaways":["Required QBRs and meeting-attendance targets can reflect vendor priorities, not customer success.","Product use, not upselling or feature requests, was key issue in SMB churn example.","Five-step approach: learn product and customer history, adapt before recommending changes, investigate risks."],"check_first":"Confirm audience demographics, reach, engagement, and sponsorship terms before committing budget.","main_ideas":["Customer health scores should measure the customer's success, not the vendor's process","If customers don't use the product, they can't succeed—so usage is the retention signal","Product and account knowledge are what make a CSM useful","Learn the new organization before you advise it","Customer-facing skills cross industry lines"],"partnership_formats":[],"partnership_url":null,"brands":["KT Automotive Products — Wynn's Distributor"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"lauren-b-jones","name":"Lauren B. Jones","url":"https://b2binfluencer.marketing/creators/lauren-b-jones/","markdown_url":"https://b2binfluencer.marketing/creators/lauren-b-jones.md","descriptor":"Lauren B. Jones shares practical ways staffing teams can use AI tools such as Microsoft Copilot and Claude for recruiting workflows, including client briefings, outreach, job descriptions, and pipeline analysis. Jones also promotes training sessions for staffing teams.","linkedin_followers":28822,"linkedin_url":"https://www.linkedin.com/in/goatleader","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lauren-b-jones.webp","topics":["artificial-intelligence","recruiting"],"audiences":["recruiters"],"verdict":"Lauren B. Jones shares practical AI workflows for staffing teams using Copilot and Claude.","best_for":"A staffing agency that wants recruiters trained on Claude and Copilot workflows.","not_for":"An AI recruiting-software vendor wanting a paid launch series with guaranteed impressions and a product demo.","takeaways":["Copilot can build a five-point briefing and three questions from recent client emails.","Claude can turn an intake transcript into a job description, outreach email, recap, questions, LinkedIn post.","Claude can draft, but people make hiring decisions."],"check_first":"Confirm whether they accept paid sponsorships and ask for session results and audience data.","main_ideas":["AI training only helps if each tip names the exact prompt or setting","Let AI produce the drafts, but keep the decision with people","Load the context once, then reuse it for everything","One recruiting input should become several finished outputs","Teach the tools in a live session, not only in a post"],"partnership_formats":[],"partnership_url":null,"brands":["Leap Advisory Partners","Microsoft Copilot","Anthropic"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"zia-rahman","url":"https://b2binfluencer.marketing/creators/zia-rahman/"},{"id":"barbara-bruno","url":"https://b2binfluencer.marketing/creators/barbara-bruno/"},{"id":"roderick-smyth","url":"https://b2binfluencer.marketing/creators/roderick-smyth/"}],"engagement":null},{"id":"kelvin-claveria","name":"Kelvin Claveria","url":"https://b2binfluencer.marketing/creators/kelvin-claveria/","markdown_url":"https://b2binfluencer.marketing/creators/kelvin-claveria.md","descriptor":"Kelvin Claveria writes about marketing and consumer insights, including how AI affects marketing and what insights teams should consider when choosing research platforms.","linkedin_followers":6033,"linkedin_url":"https://www.linkedin.com/in/kcclaveria","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kelvin-claveria.webp","topics":["artificial-intelligence","ai-in-marketing"],"audiences":[],"verdict":"Kelvin Claveria is most useful for thought leadership on AI in marketing and research platform selection.","best_for":"A challenger insights technology or research software vendor wanting co-published thought leadership and a webinar segment.","not_for":"A large incumbent research platform seeking independent comparison or AI cost-saving messaging.","takeaways":["Attribution is messy, so customer conversations can explain what the numbers cannot.","A Rival survey found 74% of Gen Z reacted negatively to AI-made marketing.","Research platform checks include total cost, time to first real study, and participant experience."],"check_first":"Confirm deliverables, fees, disclosure, timing, and the Rival Group relationship in writing.","main_ideas":["When attribution is messy, customer conversations can explain what the numbers cannot","AI efficiency can carry a cost if audiences see it as a sign of disregard","Evaluate research platforms by the work and experience they enable, not the headline price"],"partnership_formats":[],"partnership_url":null,"brands":["Rival Group"],"posts_cited":9,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"andri-sadlak","name":"Andri Sadlak","url":"https://b2binfluencer.marketing/creators/andri-sadlak/","markdown_url":"https://b2binfluencer.marketing/creators/andri-sadlak.md","descriptor":"Andri Sadlak is the founder of ARTAN AI, where the work focuses on helping e-commerce brands understand and improve how AI tools discover and recommend their products. Sadlak also examines whether creator content contributes to AI product discovery and sales over time.","linkedin_followers":18540,"linkedin_url":"https://www.linkedin.com/in/sadlak","youtube_url":"https://www.youtube.com/channel/UCJ2oZ08P1kOnMQAY-g91gPw","photo_url":"https://b2binfluencer.marketing/assets/avatars/andri-sadlak.webp","topics":["artificial-intelligence","agentic-commerce"],"audiences":[],"verdict":"Andri Sadlak helps e-commerce brands understand and measure how creator content and AI tools affect product discovery.","best_for":"E-commerce or CPG brands testing creator content for AI-driven product discovery and longer-term measurement.","not_for":"Local businesses seeking quick Instagram reach and nearby sales through short-term viral tactics.","takeaways":["Creator content can drive product discovery after initial views if it answers useful shopping questions.","Brands can track buyer questions, see when AI recommends competitors, address gaps, measure again.","AI recommendations are a visibility problem brands can investigate and measure over time."],"check_first":"Ask what results their AI visibility and creator ROI measurements have produced.","main_ideas":["Measure creator content by what it helps shoppers and AI discover","Treat AI recommendations as a visibility problem brands can investigate","Measure whether AI visibility work changes recommendations","Prepare for shopping systems that recommend and act"],"partnership_formats":[],"partnership_url":null,"brands":["ARTAN AI"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"vincenzo-toscano","url":"https://b2binfluencer.marketing/creators/vincenzo-toscano/"},{"id":"jon-lightfoot","url":"https://b2binfluencer.marketing/creators/jon-lightfoot/"},{"id":"abhiraj-aggarwal","url":"https://b2binfluencer.marketing/creators/abhiraj-aggarwal/"}],"engagement":null},{"id":"lauren-sallata","name":"Lauren Sallata","url":"https://b2binfluencer.marketing/creators/lauren-sallata/","markdown_url":"https://b2binfluencer.marketing/creators/lauren-sallata.md","descriptor":"Lauren Sallata writes about enterprise marketing leadership, customer experience, and aligning sales, marketing, and service around go-to-market growth. Her posts also explore how AI and shared customer data can support more connected buying journeys.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lsallata","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","go-to-market-strategy","ai-in-marketing","customer-experience"],"audiences":[],"verdict":"Lauren Sallata is most useful for framing enterprise B2B go-to-market alignment and customer journey problems.","best_for":"Enterprise B2B software campaigns targeting CMO and revenue leaders around AI and go-to-market change.","not_for":"Consumer brand short-form video campaigns or developer tools needing technical implementation content.","takeaways":["Marketing should own the whole customer journey.","Enterprise go-to-market plans are often stale, making alignment a growth lever.","AI is an orchestrator, not a standalone fix."],"check_first":"Ask for recent LinkedIn audience demographics or post-level engagement data on enterprise software and GTM topics.","main_ideas":["Marketing should own the whole customer journey","Enterprise go-to-market plans are often stale, making alignment a growth lever","AI is an orchestrator, not a standalone fix","The B2B buying basics are now table stakes","Partnerships are a scaling lever for customer lifetime value"],"partnership_formats":[],"partnership_url":null,"brands":["McKinsey & Company","Deloitte","CommerceNext"],"posts_cited":12,"latest_post":"2026-07-19","similar":[{"id":"naga-vara-prasad-s","url":"https://b2binfluencer.marketing/creators/naga-vara-prasad-s/"},{"id":"nuno-bento","url":"https://b2binfluencer.marketing/creators/nuno-bento/"},{"id":"shachar-avrahami","url":"https://b2binfluencer.marketing/creators/shachar-avrahami/"}],"engagement":null},{"id":"kevin-dees","name":"Kevin Dees","url":"https://b2binfluencer.marketing/creators/kevin-dees/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-dees.md","descriptor":"Kevin Dees shares practical advice on business technology, marketing and AI-assisted custom software. The posts discuss custom development and tool choices for Shopify clients, alongside guidance on LinkedIn and business attention.","linkedin_followers":919,"linkedin_url":"https://www.linkedin.com/in/kevindees","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevin-dees.webp","topics":["artificial-intelligence","ecommerce","shopify","linkedin-marketing"],"audiences":["business-leaders"],"verdict":"Kevin Dees is most useful for practical guidance on AI-assisted custom software, Shopify tool choices, and business technology tradeoffs.","best_for":"A Shopify app vendor or development agency explaining when custom, AI-assisted development beats off-the-shelf tools.","not_for":"A consumer brand wanting high-reach awareness, paid sponsorship package, or segmented demographic audience.","takeaways":["AI can structure company research, but the output still needs checking.","Choose software by fit, not feature count, weighing off-the-shelf apps against custom development.","Attention is a business issue, not just a marketing one."],"check_first":"Confirm rate card, media kit, sponsored examples, inquiry route, and post-level analytics.","main_ideas":["AI can structure company research, but the output still needs checking","Choose software by fit, not by feature count","Attention belongs to business operations, not just marketing","Practical LinkedIn habits for busy leaders","Tool recommendations come out of client work"],"partnership_formats":[],"partnership_url":null,"brands":["Robojuice","TypeRocket","Shopify","Supermoon","Website Leader Podcast"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"michal-windorpski","url":"https://b2binfluencer.marketing/creators/michal-windorpski/"},{"id":"himanshu-p","url":"https://b2binfluencer.marketing/creators/himanshu-p/"},{"id":"karl-sakas","url":"https://b2binfluencer.marketing/creators/karl-sakas/"}],"engagement":null},{"id":"haider-ali","name":"Haider Ali","url":"https://b2binfluencer.marketing/creators/haider-ali/","markdown_url":"https://b2binfluencer.marketing/creators/haider-ali.md","descriptor":"Haider Ali shares practical guidance on Amazon marketplace research, seller growth, and ecommerce tools. Their posts cover competitor and listing analysis, Amazon growth case studies, and AI-assisted research.","linkedin_followers":4151,"linkedin_url":"https://www.linkedin.com/in/haider-ali-9388969b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/haider-ali.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","ai-in-ecommerce"],"audiences":["ecommerce-founders","amazon-sellers"],"verdict":"Haider Ali is most useful for practical Amazon seller research, growth case studies, and ecommerce tool posts.","best_for":"A B2B ecommerce SaaS brand selling Amazon seller tools or services for educational content.","not_for":"A consumer lifestyle brand seeking broad awareness on Instagram or TikTok.","takeaways":["They share a reusable method for comparing Amazon listings, reviews, and brand-store messaging.","They present a six-week brand-growth story with category rank, subscribers, and daily revenue changes.","They promote a Keepa alternative with cost comparison, feature claims, and a discount offer."],"check_first":"Confirm audience composition, permission for performance figures, and deliverables, disclosure, and pricing in writing.","main_ideas":["Run Amazon research as a saved prompt across the tabs a seller already has open","Make your store readable to AI agents, or risk being cut out of the purchase","Report growth stories with before-and-after seller numbers tied to an audit","Per-seat pricing and blocked shared access can make switching tools worthwhile","Publish tool changes feature by feature, and tease the next release"],"partnership_formats":["Comment-gated resource handouts","Product feature and launch announcements","Results-focused case study content","Community and event promotion"],"partnership_url":null,"brands":["Incrementum Digital","100x"],"posts_cited":13,"latest_post":"2026-10-05","similar":[{"id":"muiz-tariq","url":"https://b2binfluencer.marketing/creators/muiz-tariq/"},{"id":"abhiraj-aggarwal","url":"https://b2binfluencer.marketing/creators/abhiraj-aggarwal/"},{"id":"karl-simpson","url":"https://b2binfluencer.marketing/creators/karl-simpson/"}],"engagement":null},{"id":"delamon-rego","name":"Delamon Rego","url":"https://b2binfluencer.marketing/creators/delamon-rego/","markdown_url":"https://b2binfluencer.marketing/creators/delamon-rego.md","descriptor":"Delamon Rego shares practical advice on growing direct-to-consumer brands, with a focus on paid advertising, creative testing, attribution, and measuring whether ad spend drives incremental revenue.","linkedin_followers":1475,"linkedin_url":"https://www.linkedin.com/in/delamonrego","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/delamon-rego.webp","topics":["ecommerce","paid-ads","meta-ads","creative-testing"],"audiences":[],"verdict":"Useful for diagnosing DTC paid-ad problems and building measurement tests for incremental revenue and cash payback.","best_for":"A DTC growth agency or brand needing paid-media measurement overhaul on a scaling ecommerce account.","not_for":"Consumer brand or agency buying a sponsored creator campaign for reach, lifestyle content or product awareness.","takeaways":["Sort ads by spend and acquisition cost to identify creative, budget or conversion problems.","Use geographic holdout to correct Meta-reported revenue against incremental revenue.","Model cash trough and payback period before raising ad spend."],"check_first":"Ask for client references, audited results, scope, pricing and access to account data.","main_ideas":["Base decisions on incremental revenue, not ad-platform reports","Identify the bottleneck before buying a fix","Judge a spend increase by the next dollar's return and the cash it requires","Structure creative testing by format, concept and hook","Set thresholds and repeat tests rather than reading noise"],"partnership_formats":[],"partnership_url":null,"brands":["FORGE"],"posts_cited":10,"latest_post":"2026-10-02","similar":[{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"farah-nyadu","url":"https://b2binfluencer.marketing/creators/farah-nyadu/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"}],"engagement":null},{"id":"shafique-ur-r","name":"Shafique Ur R.","url":"https://b2binfluencer.marketing/creators/shafique-ur-r/","markdown_url":"https://b2binfluencer.marketing/creators/shafique-ur-r.md","descriptor":"Shafique Ur R. writes about go-to-market strategy, outbound sales, and revenue operations. Their posts focus on improving the path from prospect replies to pipeline and revenue, including how teams use AI and verified data in outbound workflows.","linkedin_followers":249,"linkedin_url":"https://www.linkedin.com/in/shafique-ur-r-a962b0402","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shafique-ur-r.webp","topics":["artificial-intelligence","sales","revenue-operations","go-to-market","outbound-sales"],"audiences":[],"verdict":"Shafique Ur R. is most useful for diagnosing outbound conversion from replies to pipeline and revenue.","best_for":"B2B SaaS outbound or RevOps campaigns needing advisory, co-created content, or a conversion diagnostic.","not_for":"Broad consumer awareness campaigns, especially consumer fintech, saving, investing, or lifestyle topics.","takeaways":["A 10% reply rate can still signal a failed campaign.","100 replies can become 40 meetings, 20 opportunities, and 5 customers.","AI earns its place in outbound setup, not in copy."],"check_first":"Confirm partnership terms and whether their audience is sales leaders, SDRs, or GTM engineers.","main_ideas":["A reply is the starting line, not the finish line","Email marketing and go-to-market outbound are different jobs","Find the stage that leaks instead of buying more leads","In outbound, AI earns its place in the setup, not the copy","Personalisation means relevance to the prospect right now"],"partnership_formats":[],"partnership_url":null,"brands":["Instantly.ai","ColdIQ","Anthropic (Claude Code)"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"ann-hooper","name":"Ann Hooper","url":"https://b2binfluencer.marketing/creators/ann-hooper/","markdown_url":"https://b2binfluencer.marketing/creators/ann-hooper.md","descriptor":"Ann Hooper is an accountant who helps online and e-commerce businesses organize their bookkeeping, understand their financial results, and use those numbers to plan for growth.","linkedin_followers":1514,"linkedin_url":"https://www.linkedin.com/in/ann-m-hooper","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ann-hooper.webp","topics":["ecommerce","bookkeeping"],"audiences":["small-business-owners"],"verdict":"Ann Hooper is most useful for practical bookkeeping, tax preparation, and financial planning advice for online and ecommerce businesses.","best_for":"Ecommerce software brands that want to reach online sellers with financial management tools.","not_for":"Payroll, HR compliance, hiring, or brick and mortar service employer campaigns.","takeaways":["Current, accurate books lay the foundation for growth.","Cash on hand, not headline revenue, measures a business's health.","An accountant should explain the numbers and plan ahead, not just file returns."],"check_first":"Ask for recent post results and audience data on followers' industry and business size.","main_ideas":["Current, accurate books lay the foundation for growth","Cash on hand, not headline revenue, measures a business's health","An accountant should explain the numbers and plan ahead, not just file returns","Set the goal first; then decide whether to pay for a course or coach","Owners should retain access to their financial data, and helpers should step up when a provider fails"],"partnership_formats":[],"partnership_url":null,"brands":["Bench"],"posts_cited":14,"latest_post":"2026-09-10","similar":[{"id":"christine-irizarry-amoruso","url":"https://b2binfluencer.marketing/creators/christine-irizarry-amoruso/"},{"id":"susie-newman","url":"https://b2binfluencer.marketing/creators/susie-newman/"},{"id":"tyese-kimble","url":"https://b2binfluencer.marketing/creators/tyese-kimble/"}],"engagement":null},{"id":"jeff-epstein","name":"Jeff Epstein","url":"https://b2binfluencer.marketing/creators/jeff-epstein/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-epstein.md","descriptor":"Jeff Epstein is an investor at BVP and a former CFO who writes about how finance teams can use AI, measure its business impact, and set controls for AI agents.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jeffepstein1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-epstein.webp","topics":["artificial-intelligence","ai-in-finance"],"audiences":[],"verdict":"Jeff Epstein helps finance leaders test what AI changed in finance work and what controls it needs.","best_for":"B2B finance software campaign for CFOs evaluating AI in finance operations.","not_for":"Consumer or small-business accounting apps seeking product demos, guaranteed attendance, or paid media placement.","takeaways":["A faster close does not necessarily mean a faster business.","Define what AI agents may do before naming their permissions.","The real cost of AI in finance is time people spend checking it."],"check_first":"Ask what paid partnership terms are available and whether a paid partnership route exists.","main_ideas":["\"How are you using AI\" has been replaced by \"what actually changed\"","Define what agents may do before naming their permissions","A faster close is not a faster operating model","The real cost of AI in finance is the time people spend checking it","Peer conversation is how finance leaders should evaluate AI"],"partnership_formats":["Finance Exchange roundtable invitation","Co-presented AI-in-finance session"],"partnership_url":null,"brands":["Oracle","BVP","Zenskar"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jake-dunlap","name":"Jake Dunlap","url":"https://b2binfluencer.marketing/creators/jake-dunlap/","markdown_url":"https://b2binfluencer.marketing/creators/jake-dunlap.md","descriptor":"Jake Dunlap advises companies on revenue operations and go-to-market execution, including sales forecasting, software-stack decisions, AI productivity, and commercial leadership.","linkedin_followers":91553,"linkedin_url":"https://www.linkedin.com/in/jakedunlap","youtube_url":"https://www.youtube.com/channel/UC3iZTOnj-KC1qOBdUmpOagw","photo_url":"https://b2binfluencer.marketing/assets/avatars/jake-dunlap.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","go-to-market-strategy","sales-forecasting"],"audiences":["sales-leaders","revenue-leaders"],"verdict":"Jake Dunlap is most useful for practical revenue operations and go-to-market execution advice.","best_for":"A mid-market private equity firm or revenue operations engagement with portfolio companies.","not_for":"A consumer packaged-goods brand seeking fixed sponsorship, impressions, or product placement.","takeaways":["A $1.5M forecast miss two days before a board meeting needs buffer.","Tool sprawl persists because nobody is paid to shrink the stack.","AI saved time matters when turned into customer conversations, pipeline, or output."],"check_first":"Confirm audience demographics, engagement, and whether they offer consulting or sponsorship work.","main_ideas":["Revenue problems usually trace back to who is paid to fix them","One commercial leader should not carry an entire growth thesis","A forecast needs room to be wrong","AI earns its keep through what the saved hours produce"],"partnership_formats":["Ongoing revenue-stack management, sold as a standing function rather than a one-off audit","Shared go-to-market operator bench for a portfolio","AI workflow builds scoped to one of six named outcomes"],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"kujtim-hajredini","name":"Kujtim Hajredini","url":"https://b2binfluencer.marketing/creators/kujtim-hajredini/","markdown_url":"https://b2binfluencer.marketing/creators/kujtim-hajredini.md","descriptor":"Kujtim Hajredini works on e-commerce logistics in Kosovo, including NPOST courier and customs services and the INBOX parcel-locker network. Hajredini's posts also cover electric-vehicle importing and charging infrastructure.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kujtim-hajredini-959a076","youtube_url":null,"photo_url":null,"topics":["ecommerce","supply-chain"],"audiences":[],"verdict":"Kujtim Hajredini is most useful for understanding Kosovo e-commerce logistics, parcel lockers, customs, and cross-border delivery operations.","best_for":"A logistics company expanding into Kosovo e-commerce and assessing parcel lockers and customs.","not_for":"A consumer brand seeking paid sponsorship with broad Kosovo consumer reach.","takeaways":["INBOX parcel lockers came to Kosovo in 2020 and are operator-neutral.","NPOST handles manifest intake, customs declaration, DDP duties and taxes, and last-mile delivery.","INBOX rollout with Interex planned 25 new 24/7 locker locations."],"check_first":"Ask for audience data and service scope before contacting them.","main_ideas":["Do the regulated work properly instead of promising shortcuts","Parcel lockers are worth more as open, shared infrastructure","Being first is worth the cost, even when the market is not ready — and it recurs","Kosovo's delivery gap is the business case","Build the ecosystem around the product, not just the product"],"partnership_formats":["Parcel-locker hosting and retail network partnership","Courier and last-mile contract for e-commerce platforms","Cross-border market entry and customs enablement"],"partnership_url":null,"brands":["H2 Holding LLC","NPOST","INBOX Locker Network","Gjirafa, Inc.","Interex (PROEX SH.P.K.)","Balkan Ecommerce Summit","Kina-Direkt.com","WEAUTO","INDITEX brands (Zara, Massimo Dutti, Bershka, Zara Home)"],"posts_cited":17,"latest_post":"2026-09-30","similar":[{"id":"joe-amalfitano","url":"https://b2binfluencer.marketing/creators/joe-amalfitano/"},{"id":"heather-hoover-salomon","url":"https://b2binfluencer.marketing/creators/heather-hoover-salomon/"},{"id":"jonathan-kolb","url":"https://b2binfluencer.marketing/creators/jonathan-kolb/"}],"engagement":null},{"id":"rajavanya-subramaniyan","name":"Rajavanya Subramaniyan","url":"https://b2binfluencer.marketing/creators/rajavanya-subramaniyan/","markdown_url":"https://b2binfluencer.marketing/creators/rajavanya-subramaniyan.md","descriptor":"Rajavanya Subramaniyan writes about marketing and commercial strategy for event-services businesses, including connecting event activity to CRM and sales outcomes and qualifying incoming requests for proposals. They also share practical tools, such as a lightweight note-taking system.","linkedin_followers":2164,"linkedin_url":"https://www.linkedin.com/in/rajavanya","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rajavanya-subramaniyan.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for event-services firms wanting event activity tied to CRM and better RFQ qualification.","best_for":"A B2B event-services company with an estimating team seeking measurement and RFQ screening advice.","not_for":"A paid creator partnership seeking sponsored posts, product demos, or reach-based deliverables.","takeaways":["The 10-times event ROI claim lacks published methodology and sample size.","AI-inflated RFQs consume estimating time; track quotes-to-close and cost-per-quote.","Two shortcuts automate links between people and interactions in an Obsidian note system."],"check_first":"Confirm audience analytics and whether they offer advisory engagements or talks.","main_ideas":["A number you can defend beats one that impresses","Enquiry volume is not a health metric","Cut a process to the fewest actions it needs, then leave it alone"],"partnership_formats":[],"partnership_url":null,"brands":["Obsidian"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"gemma-murphy","name":"Gemma Murphy","url":"https://b2binfluencer.marketing/creators/gemma-murphy/","markdown_url":"https://b2binfluencer.marketing/creators/gemma-murphy.md","descriptor":"Gemma Murphy helps small businesses improve their systems for managing enquiries, following up leads and automating routine work, so owners can spend less time on manual tasks.","linkedin_followers":9084,"linkedin_url":"https://www.linkedin.com/in/gemma-murphy82","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gemma-murphy.webp","topics":["business-automation"],"audiences":["small-business-owners"],"verdict":"Gemma Murphy is most useful for practical small business systems content on enquiries, follow-up and automation.","best_for":"CRM or job-management software vendors selling to trade and home-services businesses of roughly 5 to 50 staff.","not_for":"Enterprise operations or revenue-platform vendors seeking executive thought leadership on scaling, benchmarking and procurement.","takeaways":["Trades often lose enquiries because they arrive through seven channels with no shared follow-up.","A tracker can record source, quote, follow-up status, and whether job was won or lost.","Murphy advises automate, delegate, eliminate before hiring or buying software."],"check_first":"Confirm audience breakdown, recent reach, engagement, and how the quiz score threshold was established.","main_ideas":["The leak is in follow-up, not lead volume","Fix the system before you go looking for more enquiries","Automate, delegate, eliminate — review the work before hiring or buying software","Efficiency is the means; freedom and switching off are the point","Murphy also sells the fix"],"partnership_formats":[],"partnership_url":null,"brands":["BusinessOS","Zapier"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"david-daily","name":"David Daily","url":"https://b2binfluencer.marketing/creators/david-daily/","markdown_url":"https://b2binfluencer.marketing/creators/david-daily.md","descriptor":"David Daily shares practical commentary on cybersecurity, including open-source software supply-chain threats, AI’s role in defense and attacks, and security patching.","linkedin_followers":1148,"linkedin_url":"https://www.linkedin.com/in/davidbdaily","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","software-supply-chain-security"],"audiences":[],"verdict":"David Daily is most useful for concise LinkedIn commentary on open-source supply-chain threats, AI security risks, and patching.","best_for":"A cybersecurity software company planning a thought-leadership webinar on software supply-chain threats.","not_for":"A developer-tool vendor wanting a hands-on technical workshop with a live dependency-audit pipeline.","takeaways":["Open-source dependencies are the soft target in the software supply chain.","AI is both the defense and the attack surface.","Patching is a security decision, not routine maintenance."],"check_first":"Confirm whether their followers include security buyers and ask for past webinar attendance data.","main_ideas":["Open-source dependencies are the soft target in the software supply chain","AI is both the defense and the attack surface","Patching is a security decision, not routine maintenance","Cybersecurity explained through shared culture"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft"],"posts_cited":18,"latest_post":"2026-06-26","similar":[{"id":"michael-abtar","url":"https://b2binfluencer.marketing/creators/michael-abtar/"},{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"},{"id":"joe-decker","url":"https://b2binfluencer.marketing/creators/joe-decker/"}],"engagement":null},{"id":"kelley-brubaker","name":"Kelley Brubaker","url":"https://b2binfluencer.marketing/creators/kelley-brubaker/","markdown_url":"https://b2binfluencer.marketing/creators/kelley-brubaker.md","descriptor":"Kelley Brubaker is an accounting professional who helps law firms with bookkeeping, trust-account reconciliation, and financial decisions such as which cases to prioritize.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kelleybrubaker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kelley-brubaker.webp","topics":[],"audiences":["small-business-owners"],"verdict":"They are most useful for law firm financial clarity, trust-account reconciliation, and case-selection decisions.","best_for":"Legal bookkeeping or CPA firms wanting law-firm CFO webinars or trust accounting content collaborations.","not_for":"Consumer budgeting apps or general personal-finance brands seeking household budgeting, debt, or money-anxiety series.","takeaways":["Trust accounting rules general bookkeepers never learn can make mistakes compound quietly","Law firm growth decisions should hinge on effective hourly rate by case type, not settlement size","In a firm's technology stack, hidden cost is staff time and manual workarounds, not subscription fees"],"check_first":"Confirm commercial terms, legal audience positioning, and state-specific trust accounting requirements.","main_ideas":["Trust accounting rules that general bookkeepers never learn can make mistakes compound quietly","Law firm growth decisions should hinge on effective hourly rate by case type, not settlement size","The advice comes with a reusable tool, not just a recommendation","In a firm's technology stack, the hidden cost is staff time and manual workarounds, not subscription fees","Owners avoid their finances because of what they learned about money, not carelessness (guest view)"],"partnership_formats":["Co-hosted CPE webinar for accounting professionals"],"partnership_url":null,"brands":["8am CPACharge","Danielle Hayden"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"husam-taha","name":"Husam Taha","url":"https://b2binfluencer.marketing/creators/husam-taha/","markdown_url":"https://b2binfluencer.marketing/creators/husam-taha.md","descriptor":"Husam Taha writes about pyrolysis and chemical recycling markets, including supply-chain challenges, technology commercialization, and the wider materials transition.","linkedin_followers":2130,"linkedin_url":"https://www.linkedin.com/in/husam-taha-b9a672103","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/husam-taha.webp","topics":["supply-chain","supply-chain-risk","circular-economy"],"audiences":[],"verdict":"Husam Taha is useful for providing strategic analysis on pyrolysis and chemical recycling markets.","best_for":"Technology companies launching pyrolysis plants needing advisory sessions for operators and financiers.","not_for":"Brands needing a neutral spokesperson or high-reach demand generation for large manufacturers.","takeaways":["Pyrolysis growth requires more than just better technology.","Long-term risk analysis must include geopolitics.","Chemical recycling needs many competent operators, not one winner."],"check_first":"Confirm formal sponsorship policies and request recent LinkedIn follower demographics.","main_ideas":["Pyrolysis will not scale on better technology alone","Short-term analysis is incomplete without long-term risk — including geopolitics","Chemical recycling needs many competent operators, not one winner","The pyrolysis story is an offtake story, and it should be told with market data"],"partnership_formats":[],"partnership_url":null,"brands":["Wood Mackenzie"],"posts_cited":11,"latest_post":"2026-09-25","similar":[{"id":"valentina-rappa","url":"https://b2binfluencer.marketing/creators/valentina-rappa/"},{"id":"jaime-martin-ko-atilano","url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano/"},{"id":"sebastian-fuentes","url":"https://b2binfluencer.marketing/creators/sebastian-fuentes/"}],"engagement":null},{"id":"jesse-buckingham","name":"Jesse Buckingham","url":"https://b2binfluencer.marketing/creators/jesse-buckingham/","markdown_url":"https://b2binfluencer.marketing/creators/jesse-buckingham.md","descriptor":"Jesse Buckingham works on AI automation for freight brokerages. In Buckingham's LinkedIn posts, they discuss Vooma’s Vee tools for automating load entry, carrier sales, and shipment tracking, and how those tools relate to operating costs and service.","linkedin_followers":15263,"linkedin_url":"https://www.linkedin.com/in/jesse-buckingham-79649a26","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","supply-chain"],"audiences":[],"verdict":"Jesse Buckingham is most useful for practical, product-linked arguments about AI automation in freight brokerage operations.","best_for":"Logistics software brands wanting webinars or panels on freight AI, carrier sales, and ROI.","not_for":"General B2B software brands seeking cross-industry AI transformation content without freight operations detail.","takeaways":["The label matters less than the complexity and duration of the work.","Buyers want proof of ROI in their own operation, not another pilot.","Track and trace is a service signal, not a cost of doing business."],"check_first":"Ask for supporting customer data and public demo clearance before treating figures as verified.","main_ideas":["The label matters less than the complexity and duration of the work","Buyers want proof of ROI in their own operation, not another pilot","Carrier sales automation should fix an incentive mismatch, not just speed up reps","Speed compounds in order entry","Track and trace is a service signal, not a cost of doing business"],"partnership_formats":["Panel or conference session on freight AI ROI","Live product demonstration","Fireside chat with a customer","TMS integration partnership"],"partnership_url":null,"brands":["Vooma","McLeod Software","Brotherly Freight","S&P Global JOC"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"marcelo-fujimoto","url":"https://b2binfluencer.marketing/creators/marcelo-fujimoto/"},{"id":"patrick-pretorius","url":"https://b2binfluencer.marketing/creators/patrick-pretorius/"},{"id":"robert-putt","url":"https://b2binfluencer.marketing/creators/robert-putt/"}],"engagement":null},{"id":"robin-tesselaar","name":"Robin Tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/","markdown_url":"https://b2binfluencer.marketing/creators/robin-tesselaar.md","descriptor":"Robin Tesselaar shares practical Google Ads guidance for ecommerce businesses, including beginner tutorials on Google Merchant Center and campaign setup, plus advice on Performance Max, testing, and measuring profitability.","linkedin_followers":5347,"linkedin_url":"https://www.linkedin.com/in/robin-tesselaar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robin-tesselaar.webp","topics":["ecommerce","paid-ads","google-ads","performance-max"],"audiences":["ecommerce-brands"],"verdict":"Most useful for practical Google Ads guidance on ecommerce setup, Performance Max, testing, and profitability.","best_for":"B2B ecommerce SaaS or brands needing Google Ads advisory or content collaboration.","not_for":"Consumer brand seeking creator-led paid sponsorship for broad awareness and direct sales.","takeaways":["High ROAS can still lose money because margin matters more than headline return.","Performance Max needs boundaries, margin splits, branded traffic protection, and customer-value signals.","Merchant Center setup requires verification and correct account connections before Shopping ads launch."],"check_first":"Confirm audience data, sponsorship terms, rates, and inquiry route before contacting them.","main_ideas":["ROAS is not return: accounts can look profitable while losing money","Performance Max needs boundaries and business signals to work","Testing is a budget-structure question, not a budget threshold","Skipped setup work leads to disapprovals and wasted budget","Robin's advice puts Performance Max in two roles: a starting point and a campaign that must prove itself"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"martin-davies","url":"https://b2binfluencer.marketing/creators/martin-davies/"},{"id":"jordan-fry","url":"https://b2binfluencer.marketing/creators/jordan-fry/"}],"engagement":null},{"id":"amit-sinha","name":"Amit Sinha","url":"https://b2binfluencer.marketing/creators/amit-sinha/","markdown_url":"https://b2binfluencer.marketing/creators/amit-sinha.md","descriptor":"Amit Sinha writes about cybersecurity and digital trust, with a focus on identity and access controls for AI agents and preparing enterprise cryptography for quantum risks. Sinha's posts discuss DigiCert products and initiatives in these areas.","linkedin_followers":55451,"linkedin_url":"https://www.linkedin.com/in/amitsinha","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/amit-sinha.webp","topics":["artificial-intelligence","cybersecurity","post-quantum-cryptography"],"audiences":[],"verdict":"They explain how to control AI agents and prepare enterprise cryptography for quantum risks.","best_for":"Invited executive briefings for CISOs, security architects, and risk owners on securing autonomous agents.","not_for":"A hands-on developer workshop or campaigns needing personal-story content.","takeaways":["Every AI agent needs a kill switch, says a post.","Make revocation an immediate control, not a response process.","Turn post-quantum plans into four steps: discover, prioritize, act, measure."],"check_first":"Confirm follower breakdown by seniority, industry, country, and recent results on similar topics.","main_ideas":["Give AI agents verifiable identities and limited authority","Make revocation an immediate control, not a response process","Turn post-quantum plans into managed remediation"],"partnership_formats":[],"partnership_url":null,"brands":["DigiCert","NVIDIA"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"michael-callachan","name":"Michael Callachan","url":"https://b2binfluencer.marketing/creators/michael-callachan/","markdown_url":"https://b2binfluencer.marketing/creators/michael-callachan.md","descriptor":"Michael Callachan publishes Beyond the Basket, a free UK ecommerce newsletter that reports on retail and marketplace news and explains what it could mean for online sellers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michaelcallachan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-callachan.webp","topics":["artificial-intelligence","ecommerce","supply-chain"],"audiences":["ecommerce-operators"],"verdict":"Michael Callachan is most useful for UK ecommerce news and practical implications for online sellers.","best_for":"A UK ecommerce software company co-marketing listing or ad tools to marketplace sellers.","not_for":"A direct-to-consumer brand wanting a creator to show a physical product and drive purchases.","takeaways":["Google can rewrite your Shopping ad title and drop your brand.","M&S uses Zalando's Zeos after a Poland pilot cut logistics costs 50%.","The Q3 UK Ecommerce Pulse Report draws on 26 newsletter issues."],"check_first":"Confirm newsletter subscriber count, UK share, open and click rates, and commercial terms.","main_ideas":["A company's job listings say what it will do next","Growth can hide where the margin is leaking","A platform change matters only once you know what to check","Agent-run ad campaigns are becoming standard, not experimental","Personalisation is where online card and gift demand is going"],"partnership_formats":[],"partnership_url":null,"brands":["Beyond the Basket"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"laurie-kacinski","url":"https://b2binfluencer.marketing/creators/laurie-kacinski/"},{"id":"hassan-raza","url":"https://b2binfluencer.marketing/creators/hassan-raza/"},{"id":"vincenzo-toscano","url":"https://b2binfluencer.marketing/creators/vincenzo-toscano/"}],"engagement":null},{"id":"bradley-richards","name":"Bradley Richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/","markdown_url":"https://b2binfluencer.marketing/creators/bradley-richards.md","descriptor":"Bradley Richards shares cybersecurity commentary from a customer success perspective, connecting topics such as ransomware, identity security, and patching to organizational resilience and trust.","linkedin_followers":580,"linkedin_url":"https://www.linkedin.com/in/bradleyarichards","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bradley-richards.webp","topics":["customer-success","vulnerability-management","identity-security","incident-response","ransomware"],"audiences":["security-leaders"],"verdict":"They are most useful for managerial cybersecurity commentary linking threats to resilience, response, and trust.","best_for":"A cybersecurity MSSP or vendor seeking managerial thought leadership on ransomware and identity security.","not_for":"Technical launch campaigns needing configuration guidance, original data, or guaranteed reach.","takeaways":["Security maturity comes from operational discipline, not tool spending alone.","The access attackers want is trusted access.","Recovery decisions should be made before the incident."],"check_first":"Confirm deliverables, disclosure, approval, rates, and audience analytics before committing.","main_ideas":["Security maturity comes from operational discipline, not tool spending alone","The access attackers want is trusted access","Recovery decisions should be made before the incident","Communication is part of incident response because trust outlasts the breach"],"partnership_formats":[],"partnership_url":null,"brands":["Atruent","Tech Decanter"],"posts_cited":14,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"joe-p","name":"Joe P.","url":"https://b2binfluencer.marketing/creators/joe-p/","markdown_url":"https://b2binfluencer.marketing/creators/joe-p.md","descriptor":"Joe Pizarro works on product data and AI-powered commerce. Their posts describe building FeedZip.ai to help brands validate product data for agentic commerce, and developing Kato to assess supplement products using formulation, evidence, and safety context.","linkedin_followers":1964,"linkedin_url":"https://www.linkedin.com/in/joe-pizarro","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":["ecommerce-operators"],"verdict":"Joe Pizarro is useful for product data and agentic commerce insights, especially validation and recommendation limits.","best_for":"A B2B ecommerce data platform shaping agentic commerce go to market and buyer education.","not_for":"A consumer wellness brand seeking broad reach or a guaranteed supplement endorsement.","takeaways":["Trusted product data is the control layer for agentic commerce.","Understanding a product and being allowed to recommend it are separate decisions.","They report internal results from 548 Shopify product cards, separating understanding from recommendation accuracy."],"check_first":"Confirm audience evidence, campaign reach, deliverables, disclosure, and willingness to endorse before contacting them.","main_ideas":["Trusted product data is the control layer for agentic commerce","Opaque platform enforcement silently erodes trust","Understanding a product and being allowed to recommend it are separate decisions","Standards matter at the decision layer, not only the specification layer","Catalog accuracy at scale is an old discipline, sustained by people"],"partnership_formats":[],"partnership_url":null,"brands":["iHerb","ShopLister","FeedZip.ai","Kato","Shopify"],"posts_cited":10,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"tom-cogswell","name":"Tom Cogswell","url":"https://b2binfluencer.marketing/creators/tom-cogswell/","markdown_url":"https://b2binfluencer.marketing/creators/tom-cogswell.md","descriptor":"Tom Cogswell is a B2B marketing leader focused on demand generation and marketing programs for complex, multi-stakeholder buying groups. Cogswell describes experience building global buying-group programs and using research and sales intelligence to shape enterprise marketing.","linkedin_followers":1927,"linkedin_url":"https://www.linkedin.com/in/tomcogswell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-cogswell.webp","topics":["artificial-intelligence","leadership","b2b-marketing","ai-in-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Tom Cogswell is most useful for buying-group demand generation and AI guidance with human review.","best_for":"European enterprise B2B SaaS hiring a senior marketing leader for complex buying groups.","not_for":"Paid creator content or reach-based sponsorship without a documented offer or rate card.","takeaways":["AI makes imitation cheap, so authenticity becomes the signal buyers screen for.","In a crowded category, position comes from researched authority rather than a louder message.","AI-personalised content for buying-group members needs a human checkpoint to avoid scaling flawed inputs."],"check_first":"Confirm terms, audience data, and whether they seek a marketing role or partnership.","main_ideas":["AI makes imitation cheap, so authenticity becomes the signal buyers screen for","Servant leadership should slow AI at the right point, not remove every obstacle","In a crowded category, position comes from researched authority rather than a louder message","AI fluency is a depth problem, closed on real work and in public","Buying-group work is one integrated job, and Europe needs its own translation"],"partnership_formats":[],"partnership_url":null,"brands":["ServiceNow","Informa TechTarget","Omdia"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"randy-likas","url":"https://b2binfluencer.marketing/creators/randy-likas/"},{"id":"dale-gibbons","url":"https://b2binfluencer.marketing/creators/dale-gibbons/"},{"id":"delfin-vassallo","url":"https://b2binfluencer.marketing/creators/delfin-vassallo/"}],"engagement":null},{"id":"sylvia-ekabua","name":"Sylvia Ekabua","url":"https://b2binfluencer.marketing/creators/sylvia-ekabua/","markdown_url":"https://b2binfluencer.marketing/creators/sylvia-ekabua.md","descriptor":"Sylvia Ekabua designs CRM systems and workflow automations for businesses, connecting tools and improving processes such as lead follow-up, onboarding, and support routing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sylviaekabua","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sylvia-ekabua.webp","topics":["workflow-automation","data-quality"],"audiences":["service-business-owners"],"verdict":"Sylvia Ekabua is most useful for fixing CRM and workflow automations, especially lead follow-up and support routing.","best_for":"A B2B marketing agency wants to fix lead follow-up automation with instant response and routing.","not_for":"This is not for sponsored product promotion or broad reach campaigns with no implementation.","takeaways":["A lead-response audit found 40 leads in 30 days, 21 never contacted.","They used JavaScript when standard CRM connectors could not handle support-ticket data.","After an API limitation, they rerouted communication through Twilio rather than forcing original plan."],"check_first":"Confirm terms, deliverables, approval process, and audience analytics before a paid brand partnership.","main_ideas":["Your follow-up problem is bigger than your lead problem","Automation should give people time back, not just add more tools","Read the documentation before treating a platform limit as a bug","No-code work still needs logic, and sometimes code","Workflows need memory, not more routers"],"partnership_formats":[],"partnership_url":null,"brands":["GoHighLevel","Zapier","Make","Boulevard","Twilio","Slack"],"posts_cited":13,"latest_post":"2026-09-08","similar":[],"engagement":null},{"id":"issac-thomas","name":"Issac Thomas","url":"https://b2binfluencer.marketing/creators/issac-thomas/","markdown_url":"https://b2binfluencer.marketing/creators/issac-thomas.md","descriptor":"Issac Thomas shares perspectives on German real estate investment and development. At Gabriel Capital Partners, Thomas describes work on student housing and upgrading older residential properties to improve energy performance.","linkedin_followers":10754,"linkedin_url":"https://www.linkedin.com/in/issac-thomas-82a22654","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/issac-thomas.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Issac Thomas is most useful for German real estate market notes and value-add residential retrofit strategy updates.","best_for":"A real estate fund or building technology supplier focused on German brown-to-green housing.","not_for":"A paid sponsored-content campaign with fixed deliverables and promised viewing numbers for consumers.","takeaways":["The market is repricing, not frozen, so opportunities are selective.","Older housing stock can be value-add if entry yield is right.","Bremen retrofit uses heat pumps and solar panels, with attention to tenant disruption."],"check_first":"Confirm audience demographics, comparable post performance, and whether any paid partnership offer exists.","main_ideas":["The market is repricing, not frozen, so the opportunities are selective","Older housing stock can be a value-add opportunity if the entry yield is right","Living sectors have strong demand but competitive pricing","AI and robotics are already entering real estate workflows, but governance and infrastructure are the brakes","Distressed offices need capital discipline, not blanket repositioning"],"partnership_formats":[],"partnership_url":null,"brands":["Gabriel Capital Partners","NEURA Robotics"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"william-stephens","name":"William Stephens","url":"https://b2binfluencer.marketing/creators/william-stephens/","markdown_url":"https://b2binfluencer.marketing/creators/william-stephens.md","descriptor":"William Stephens shares work on technology training for U.S. diplomacy, including cybersecurity education, zero-trust security and AI. The posts also highlight the Foreign Service Institute’s School of Applied Information Technology and technology careers in the Foreign Service.","linkedin_followers":1330,"linkedin_url":"https://www.linkedin.com/in/william-stephens-a5503a160","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-security","zero-trust"],"audiences":[],"verdict":"William Stephens is most useful for explaining technology training, zero trust and AI in U.S. diplomatic settings.","best_for":"A cybersecurity training company targeting government clients for a joint zero trust and AI training product.","not_for":"A venture-backed endpoint security vendor selling to private-sector mid-market IT teams for trial signups.","takeaways":["Zero trust is explained as never trust, always verify, linked to AI threats.","Foreign Service Institute cybersecurity training won a national FISSEA award.","The FAIT Fellowship and Foreign Affairs Day highlight technology careers in the Foreign Service."],"check_first":"Confirm whether Stephens personally created any programs mentioned and ask for audience demographics.","main_ideas":["Judge security training by what a global workforce can do, not by courses delivered","Zero trust is a habit to train, and AI makes it urgent","Digital fluency belongs to the whole Foreign Service, not just its technology staff","The talent pipeline is part of the mission: fund and mentor early-career technologists for government","Achievements are told through the people who delivered them"],"partnership_formats":[],"partnership_url":null,"brands":["Foreign Service Institute, School of Applied Information Technology (SAIT)","U.S. Department of State","Foreign Affairs Information Technology (FAIT) Fellowship","Federal Information Security Educators Association (FISSEA)","Zero Trust Summit"],"posts_cited":11,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"dan-arias","name":"Dan Arias","url":"https://b2binfluencer.marketing/creators/dan-arias/","markdown_url":"https://b2binfluencer.marketing/creators/dan-arias.md","descriptor":"Dan Arias is a software engineer focused on security, privacy, and digital identity. Their writing explores how to secure AI systems and why experienced engineering judgment matters when using AI to build software.","linkedin_followers":1504,"linkedin_url":"https://www.linkedin.com/in/getdanarias","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":[],"verdict":"A named practitioner voice on securing AI agents and human oversight.","best_for":"An AI-security platform wanting thought leadership on agent identity and human accountability.","not_for":"A campaign needing guaranteed distribution into named buyer segments.","takeaways":["AI agents should be identified, tracked, audited, and protected.","AI cannot replace the engineering judgment needed to build and maintain software safely.","A few models writing everyone's code create a concentration risk."],"check_first":"Confirm whether they accept sponsorships and have audience data on security buyers.","main_ideas":["Engineering judgment is what AI cannot supply","Every AI agent should be identified, tracked, audited and protected","LLMs are probabilistic autocomplete; the labour model behind them is the problem","A few models writing everyone's code create a concentration risk","Learning in public and pointing to worthwhile resources"],"partnership_formats":[],"partnership_url":null,"brands":["Auth0 / Okta","IBM"],"posts_cited":11,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"jordan-zamir","name":"Jordan Zamir","url":"https://b2binfluencer.marketing/creators/jordan-zamir/","markdown_url":"https://b2binfluencer.marketing/creators/jordan-zamir.md","descriptor":"Jordan Zamir writes about finance operations for growing companies, including revenue recognition, deal approvals, and practical ways to use AI in finance workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jzamir","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jordan-zamir.webp","topics":["artificial-intelligence","sales","revenue-operations"],"audiences":["finance-leaders"],"verdict":"Jordan Zamir is useful for educational finance operations content on revenue recognition, deal approvals, and practical AI workflows.","best_for":"A B2B SaaS billing, revenue recognition, CPQ, or deal-desk campaign for finance and revenue operations teams.","not_for":"An ERP vendor wanting a paid placement saying its ERP alone fixes ASC 606.","takeaways":["$15,000 annual contract billed upfront becomes $1,250 monthly revenue as service is delivered.","Approval rule approved 90% of the time may belong in standard policy, not manual exception.","AI finance session proposes live Claude build from Google Sheet, Excel, CRM, and Turnstile."],"check_first":"Confirm audience composition, media kit, rate card, and examples of sponsored placements.","main_ideas":["A bigger ERP does not fix revenue recognition—the signed contract does","Approval rules should get lighter as a company scales, not heavier","Repeatable, data-connected AI skills beat one-off prompts"],"partnership_formats":[],"partnership_url":null,"brands":["Turnstile","Claude"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"matt-barnard","url":"https://b2binfluencer.marketing/creators/matt-barnard/"},{"id":"shefali-korke","url":"https://b2binfluencer.marketing/creators/shefali-korke/"},{"id":"tatiana-finkelsteyn","url":"https://b2binfluencer.marketing/creators/tatiana-finkelsteyn/"}],"engagement":null},{"id":"wayne-p","name":"Dr. Wayne P.","url":"https://b2binfluencer.marketing/creators/wayne-p/","markdown_url":"https://b2binfluencer.marketing/creators/wayne-p.md","descriptor":"Dr. Wayne Pernell hosts the One Sharp Sword podcast, where he discusses leadership, business growth, and technology with guests. He also shares reflections on purpose and personal growth through Wednesdays with Wayne.","linkedin_followers":9687,"linkedin_url":"https://www.linkedin.com/in/waynepernell","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","leadership-development"],"audiences":["business-owners"],"verdict":"Pernell is most useful for leadership-focused podcast or speaking partnerships that frame technology and growth as leadership decisions.","best_for":"Leadership development brands or campaigns about leading through change, technology adoption, scaling, and responsible AI.","not_for":"Cybersecurity or AI vendors needing technical deep dives, product walkthroughs, or measured demand generation.","takeaways":["Leaders must guide technology change, not just buy into it.","Owner dependency can put a ceiling on growth.","Ask what needs to stop, not just what to add."],"check_first":"Confirm audience demographics, recent episode reach, and whether sponsorship terms exist.","main_ideas":["Leaders must guide technology change, not just buy into it","People and culture scale a business, not tools","Owner dependency can put a ceiling on growth","Finance is storytelling, and 'directionally close' beats paralyzed perfection","Ask what needs to stop, not just what to add"],"partnership_formats":[],"partnership_url":null,"brands":["One Sharp Sword","Wednesdays with Wayne","Exponential Success Summit"],"posts_cited":16,"latest_post":"2026-07-20","similar":[],"engagement":null},{"id":"erin-robbins-acheson","name":"Erin Robbins Acheson","url":"https://b2binfluencer.marketing/creators/erin-robbins-acheson/","markdown_url":"https://b2binfluencer.marketing/creators/erin-robbins-acheson.md","descriptor":"Erin Robbins Acheson writes about economic security, supply-chain risk, geopolitics, and American manufacturing. Their posts connect disruptions and infrastructure bottlenecks to the practical consequences for manufacturers and workers. They also describe building Econity, which they say develops dual-use solutions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/erinrobbins","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erin-robbins-acheson.webp","topics":["artificial-intelligence","supply-chain","ai-in-finance","supply-chain-risk","manufacturing-workforce"],"audiences":["supply-chain-leaders"],"verdict":"Erin Robbins Acheson is most useful for explaining supply-chain risk and manufacturing exposure to operations and procurement audiences.","best_for":"A supply-chain risk analytics vendor selling to mid-sized manufacturers and operations leads.","not_for":"Consumer-facing retail or lifestyle product-discovery campaigns seeking reach and lifestyle association with shoppers.","takeaways":["Lean supply chains traded resilience for cheaper prices.","Geopolitical shocks hit mid-sized manufacturers and their workers.","Reshoring is limited more by skilled labor than tariffs or capital."],"check_first":"Confirm audience data, comparable post results, and any partnership terms before contacting them.","main_ideas":["Lean supply chains traded resilience for cheaper prices","Geopolitical shocks hit mid-sized manufacturers and their workers","Chokepoints are routes with dependencies, not just disruption headlines","Reshoring is limited more by skilled labor than tariffs or capital","AI helps most where decisions are structured and data-rich"],"partnership_formats":[],"partnership_url":null,"brands":["Econity"],"posts_cited":18,"latest_post":"2026-09-30","similar":[{"id":"jit-hinchman","url":"https://b2binfluencer.marketing/creators/jit-hinchman/"},{"id":"george-arezina","url":"https://b2binfluencer.marketing/creators/george-arezina/"},{"id":"kristi-rogers","url":"https://b2binfluencer.marketing/creators/kristi-rogers/"}],"engagement":null},{"id":"athens-ramseyer","name":"Athens Ramseyer","url":"https://b2binfluencer.marketing/creators/athens-ramseyer/","markdown_url":"https://b2binfluencer.marketing/creators/athens-ramseyer.md","descriptor":"Athens Ramseyer writes about DTC growth, including paid customer acquisition, TikTok Shop content, customer profitability, and cash planning.","linkedin_followers":14459,"linkedin_url":"https://www.linkedin.com/in/athens-ramseyer-marketing","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/athens-ramseyer.webp","topics":["ecommerce","tiktok-shop","social-commerce"],"audiences":["dtc-founders"],"verdict":"Athens Ramseyer is useful for linking paid acquisition, customer profitability, TikTok Shop content, and Q4 cash planning.","best_for":"Consumer brands with enough transactional depth for paid acquisition, TikTok Shop, and Q4 planning.","not_for":"Brands seeking creator sponsorship deals with set videos, rates, and engagement targets.","takeaways":["Contribution LTV, not revenue LTV, should set what a brand can pay to acquire.","Q4 budgets need a cash curve, not just a revenue curve.","Treat the brand's own TikTok profile as part of the performance engine."],"check_first":"Confirm audience demographics, underlying results, and partnership contact route.","main_ideas":["Averages hide the economics: separate new-customer performance from blended, then segment the mix","Contribution LTV, not revenue LTV, should set what a brand can pay to acquire a customer","The right acquisition metric depends on the business stage","Capital is deployed before the growth apex arrives, so Q4 budgets need a cash curve, not just a revenue curve","Treat the brand's own TikTok profile as part of the performance engine while the affiliate program matures"],"partnership_formats":[],"partnership_url":null,"brands":["The Absorption Company"],"posts_cited":11,"latest_post":"2026-09-25","similar":[{"id":"syed-anas","url":"https://b2binfluencer.marketing/creators/syed-anas/"},{"id":"amy-leffingwell","url":"https://b2binfluencer.marketing/creators/amy-leffingwell/"},{"id":"sebastian-nelson","url":"https://b2binfluencer.marketing/creators/sebastian-nelson/"}],"engagement":null},{"id":"ameer-hamza-mushtaq","name":"Ameer Hamza Mushtaq","url":"https://b2binfluencer.marketing/creators/ameer-hamza-mushtaq/","markdown_url":"https://b2binfluencer.marketing/creators/ameer-hamza-mushtaq.md","descriptor":"Ameer Hamza Mushtaq shares ideas on using AI in business software and operations, including AI agents, product features and workflow automation. Mushtaq's posts also cover sales and business development.","linkedin_followers":6692,"linkedin_url":"https://www.linkedin.com/in/hamzamushtaq15","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ameer-hamza-mushtaq.webp","topics":["artificial-intelligence","sales","ai-agents","business-development"],"audiences":[],"verdict":"Most useful for explaining AI agents, product features and workflow automation to business software and sales audiences.","best_for":"B2B SaaS sales-workflow or CRM automation campaigns seeking awareness among sales and operations leaders.","not_for":"Consumer fintech or wellness app install campaigns for retail users in North America.","takeaways":["AI agents shift automation from fixed rules to defined outcomes.","Modern software should anticipate needs, not wait for them.","Building a sales team in Lahore is a visible working priority."],"check_first":"Confirm whether they accept paid partnerships and ask for post analytics and audience demographics.","main_ideas":["AI agents shift automation from fixed rules to defined outcomes","Modern software should anticipate needs, not wait for them","Instant support, intent-based search and less manual work are baseline expectations","Building a sales team in Lahore is a visible working priority","Confident claims about customer expectations; ask for evidence of results"],"partnership_formats":[],"partnership_url":null,"brands":["SolveMotive"],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"banky-alao","name":"Banky Alao","url":"https://b2binfluencer.marketing/creators/banky-alao/","markdown_url":"https://b2binfluencer.marketing/creators/banky-alao.md","descriptor":"Banky Alao shares practical advice for finance leaders in build-to-order manufacturing, focusing on how to spot pre-production delays, assign someone to act, and protect cash flow and margin.","linkedin_followers":7280,"linkedin_url":"https://www.linkedin.com/in/bankyalao","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/banky-alao.webp","topics":[],"audiences":[],"verdict":"Banky Alao is most useful for explaining how pre-production delays affect cash flow and margin for finance leaders.","best_for":"A software company serving build-to-order or engineer-to-order manufacturers with educational campaigns.","not_for":"Consumer lifestyle brands seeking broad awareness or entertainment-led promotion.","takeaways":["A leading indicator only pays off when it triggers an intervention.","The working-capital bottleneck sits before the factory starts.","Reporting a delay without an owner is just documenting margin erosion."],"check_first":"Confirm audience and engagement data, sponsorship formats, and terms before contacting them.","main_ideas":["A leading indicator only pays off when it triggers an intervention","The working-capital bottleneck sits before the factory starts","Five pre-production conditions and the action each should trigger","Reporting a delay without an owner is just documenting margin erosion"],"partnership_formats":[],"partnership_url":null,"brands":["Peppasync"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"cole-mcmillan","name":"Cole McMillan","url":"https://b2binfluencer.marketing/creators/cole-mcmillan/","markdown_url":"https://b2binfluencer.marketing/creators/cole-mcmillan.md","descriptor":"Cole McMillan builds and runs internal IT systems for lean teams, with a focus on Microsoft 365, identity and device management, and automation that reduces manual support work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cole-mcmillan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cole-mcmillan.webp","topics":[],"audiences":["it-leaders"],"verdict":"Cole McMillan is most useful for practitioner accounts of Microsoft-focused internal IT, automation, and lean operations.","best_for":"A managed IT services provider or Microsoft cloud consultancy targeting lean internal IT teams.","not_for":"Consumer security or productivity campaigns aimed at non-technical households or individual consumers.","takeaways":["A single-operator model for 150 users reported four times ticket volume and 90% faster initial response.","Conditional Access policies were first put in report-only mode so effects could be checked before enforcement.","Identity attributes and dynamic groups organize licensing, security policies, and device management in Microsoft 365."],"check_first":"Ask how Benchmark Companies and Vireo Systems are related and ask for terms.","main_ideas":["With one operator, the system must remove work—not just speed it up.","Identity should be the control plane, not a per-user administrative task.","Roll out risky controls in report-only mode and document the architecture.","Own the tooling instead of renting it—then scale with entry-level support.","Use vendor events to test operating-model ideas, not endorse products."],"partnership_formats":[],"partnership_url":null,"brands":["Vireo Systems, Inc.","Benchmark Companies, LLC","Atera","Kaseya"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"sebastain-gomes","url":"https://b2binfluencer.marketing/creators/sebastain-gomes/"},{"id":"arvind-suthar","url":"https://b2binfluencer.marketing/creators/arvind-suthar/"},{"id":"ajay-g","url":"https://b2binfluencer.marketing/creators/ajay-g/"}],"engagement":null},{"id":"ryan-o","name":"Ryan O.","url":"https://b2binfluencer.marketing/creators/ryan-o/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-o.md","descriptor":"Ryan O. is a B2B growth marketer who looks for gaps in how companies turn buyer demand into sales conversations and pipeline. Their posts discuss connecting marketing to measurable outcomes and shaping growth around how buyers discover, evaluate, and purchase.","linkedin_followers":3987,"linkedin_url":"https://www.linkedin.com/in/ryan-o-2795a413b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-o.webp","topics":["artificial-intelligence","b2b-marketing","demand-generation"],"audiences":[],"verdict":"Ryan O. is useful for finding gaps between buyer demand, marketing activity, sales conversations, and pipeline.","best_for":"Mid-market or enterprise B2B SaaS company with a stalled lead-to-sales pipeline or measurement problem.","not_for":"Consumer brands seeking media packages, guaranteed reach, audience demographics, or a politically neutral account.","takeaways":["Missing HubSpot workflows and conversion paths that lead nowhere can show unacted demand.","A next meeting date field can help flag stalled early leads and opportunities.","Marketing should answer to a measurable number, not intuition alone."],"check_first":"Confirm paid work format, rates, deliverables, audience demographics, and recent post results before contacting.","main_ideas":["Growth work starts with finding gaps where demand already exists","Marketing has to answer to a measurable number, not vibes","A single CRM field can be a pipeline forecasting tool","Advertising fails when it tries to convince instead of being remembered","AI has moved the value of the work into planning and analysis"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Animalz"],"posts_cited":13,"latest_post":"2026-09-10","similar":[{"id":"aiman-asalm","url":"https://b2binfluencer.marketing/creators/aiman-asalm/"},{"id":"anthony-moore","url":"https://b2binfluencer.marketing/creators/anthony-moore/"},{"id":"victoria-cowart","url":"https://b2binfluencer.marketing/creators/victoria-cowart/"}],"engagement":null},{"id":"adam-holmgren","name":"Adam Holmgren","url":"https://b2binfluencer.marketing/creators/adam-holmgren/","markdown_url":"https://b2binfluencer.marketing/creators/adam-holmgren.md","descriptor":"Adam Holmgren is a co-founder of Fibbler, a company that connects engagement with ads to company-level pipeline and revenue data in a customer relationship management system, and alerts sales teams when to follow up.","linkedin_followers":36549,"linkedin_url":"https://www.linkedin.com/in/adam-holmgren","youtube_url":"https://www.youtube.com/channel/UC_E5yQgKovrWdco6apvyznQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-holmgren.webp","topics":["sales","startup"],"audiences":["marketing-leaders"],"verdict":"Useful as a bootstrapped B2B SaaS founder case study on growth and compliance, not as an independent analyst.","best_for":"A B2B SaaS analytics vendor wanting a co-marketing webinar or podcast on bootstrapped growth and compliance.","not_for":"An enterprise cybersecurity training provider seeking a recognized security practitioner for a CISO-level workshop.","takeaways":["Fibbler grew from $100k to $1.3M ARR with two people and no sales team.","Fibbler pursued SOC 2 Type 1 after nearly one million words of security policy.","The first senior hire was a Director of GTM after two years and seven months."],"check_first":"Confirm current metrics, certification status, and audience data before promoting numbers or booking.","main_ideas":["A tiny B2B company can fund growth from revenue instead of investors","Compliance is a sales requirement, and the certifier matters","The founder becomes the growth bottleneck, so the first senior hire should own the handoffs","Follow buyers across more channels, including where they ask an AI"],"partnership_formats":[],"partnership_url":null,"brands":["Fibbler","LinkedIn","Breaking B2B","Sensiba"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"yoni-benshaul","name":"Yoni Benshaul","url":"https://b2binfluencer.marketing/creators/yoni-benshaul/","markdown_url":"https://b2binfluencer.marketing/creators/yoni-benshaul.md","descriptor":"Yoni Benshaul is building Dreamhub, an AI CRM focused on helping revenue teams learn from their customer and sales data. Benshaul's posts explain why AI needs to understand a company’s sales context, including channel-partner relationships, before it can reliably update deals or support forecasting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/yonibenshaul","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yoni-benshaul.webp","topics":["artificial-intelligence","sales","revenue-operations"],"audiences":["b2b-saas"],"verdict":"Yoni Benshaul explains concrete AI CRM context problems for revenue and channel sales teams.","best_for":"AI CRM or revenue-intelligence vendors targeting VP Sales, RevOps, channel sales, or platform architects.","not_for":"Connector-only claims or general small-business campaigns needing high-volume short-form promotion to non-technical buyers.","takeaways":["One partner call can cover seven deals, so AI may update wrong opportunities.","Committed deal and qualified lead each have more than one reading.","Connecting Claude to Salesforce reads data but does not make answers reliable."],"check_first":"Ask about sponsorship policies, partnership terms, collaboration formats, and their inquiry route.","main_ideas":["An AI CRM needs to know what your data means before you ask","Reading text and forecasting deals are different problems","Generic AI CRMs fall apart on partner and channel motions","Automating data entry is the means; learning from revenue data is the point","Building your own CRM is a question of priorities, not capability"],"partnership_formats":["Official Sponsorship/Partnership"],"partnership_url":null,"brands":["Dreamhub","Gap"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"kathie-feng","name":"Kathie Feng","url":"https://b2binfluencer.marketing/creators/kathie-feng/","markdown_url":"https://b2binfluencer.marketing/creators/kathie-feng.md","descriptor":"Kathie Feng works on growth strategy and paid media. Feng's posts focus on helping businesses clarify their product, market, pricing, and target customers before scaling advertising.","linkedin_followers":4841,"linkedin_url":"https://www.linkedin.com/in/kathiefeng","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kathie-feng.webp","topics":["ecommerce","paid-ads","meta-ads","paid-media","ecommerce-growth","influencer-marketing","paid-social"],"audiences":["ecommerce-brands"],"verdict":"Kathie Feng is most useful for diagnosing product, market, and pricing fit before brands scale paid ads.","best_for":"Small or mid-size consumer, retail, or e-commerce brands with stalled paid social campaigns.","not_for":"Enterprise B2B software campaigns needing pipeline attribution or verified job-function reach.","takeaways":["Product, market, and pricing must align before ad spend scales.","Define the customer before rewriting creative or rebuilding campaigns.","Treat early campaigns as learning systems, not sales systems."],"check_first":"Confirm recent results, audience demographics, and sponsorship terms first.","main_ideas":["Product, market, and pricing must align before ad spend scales","Define the customer before rewriting creative or rebuilding campaigns","Treat early campaigns as learning systems, not sales systems","Know when scrappy traction must become structured, repeatable growth","Carry large-company growth frameworks into smaller businesses"],"partnership_formats":[],"partnership_url":null,"brands":["Signal Growth","Keep Optimising Marketing Podcast","Meta"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"divyam-goel","name":"Divyam Goel","url":"https://b2binfluencer.marketing/creators/divyam-goel/","markdown_url":"https://b2binfluencer.marketing/creators/divyam-goel.md","descriptor":"Divyam Goel builds software to help freight forwarders manage the work that happens in email, including routing enquiries and surfacing operational knowledge for pricing and follow-up.","linkedin_followers":23634,"linkedin_url":"https://www.linkedin.com/in/divyamgoel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/divyam-goel.webp","topics":["artificial-intelligence","supply-chain","workflow-automation"],"audiences":[],"verdict":"Most useful for reaching freight-forwarding operations and pricing staff with commentary on email workflow problems.","best_for":"A freight-tech or B2B operations vendor targeting forwarders with email workflow tools.","not_for":"Consumer brands or horizontal software seeking broad reach and paid sponsored posts.","takeaways":["Pricing team lead managed eight people and over 100 enquiries a day.","Four hours a day went to figuring out who was handling what.","Enquiries sat 48 hours without a clear owner."],"check_first":"Confirm first-party audience data and sponsorship terms before planning spend.","main_ideas":["Email is the coordination layer between business systems","Freight AI has to capture the knowledge behind a correct decision","The technical challenge is managing task state at inbox scale","Freight companies face pressure to explain their technology strategy"],"partnership_formats":[],"partnership_url":null,"brands":["TaskHarmony","Google Pay","Uber"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"christophe-jammet","name":"Christophe Jammet","url":"https://b2binfluencer.marketing/creators/christophe-jammet/","markdown_url":"https://b2binfluencer.marketing/creators/christophe-jammet.md","descriptor":"Christophe Jammet works on human-centered UX research, AI enablement, and B2B marketing. Jammet's LinkedIn posts discuss designing AI around how people work, using targeted paid media to put strong content in front of the right buyers, and turning podcast episodes into smaller content assets.","linkedin_followers":3130,"linkedin_url":"https://www.linkedin.com/in/cjammet","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christophe-jammet.webp","topics":["artificial-intelligence","content-marketing","ux","b2b-content-marketing"],"audiences":["b2b-marketers"],"verdict":"Christophe Jammet is most useful for human-centered UX research, AI enablement, and targeted B2B content distribution.","best_for":"A B2B SaaS or enterprise tech brand with strong content but weak distribution.","not_for":"Consumer sponsorships or broad awareness campaigns with guaranteed reach.","takeaways":["Understand user mental models before building or migrating AI workflows.","Use targeted paid media to put relevant case studies before likely buyers.","Automate podcast transcripts, clips, publishing, and reporting but keep full-episode edit human."],"check_first":"Confirm if the engagement is consulting or content strategy, not creator sponsorship.","main_ideas":["AI and automation projects fail when teams skip user research","UX research can stop bad ideas, not just add cost","Good B2B content needs targeted paid amplification","AI enablement can scale a podcast or webinar without replacing the human edit"],"partnership_formats":[],"partnership_url":null,"brands":["Gather"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"roger-gorman","name":"Roger Gorman","url":"https://b2binfluencer.marketing/creators/roger-gorman/","markdown_url":"https://b2binfluencer.marketing/creators/roger-gorman.md","descriptor":"Roger Gorman writes about workforce orchestration at ProFinda, focusing on how organizations coordinate people, skills, work, and AI agents—especially in professional services.","linkedin_followers":7369,"linkedin_url":"https://www.linkedin.com/in/rogergorman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roger-gorman.webp","topics":["artificial-intelligence"],"audiences":["professional-services"],"verdict":"Roger Gorman is most useful for talks on workforce orchestration in professional services.","best_for":"Professional services firms or member associations wanting executive keynotes and small roundtables.","not_for":"Software vendors seeking paid endorsement for a competing workforce orchestration platform.","takeaways":["The hard problem is orchestration, not building AI agents.","Resourcing should be the control plane for mixing humans and agents.","A skills and work foundation comes before the agentic business."],"check_first":"Confirm ProFinda affiliation, fee, recording rights, audience seniority and deployment evidence.","main_ideas":["The hard problem is orchestration, not building AI agents","Resourcing should be the control plane for mixing humans and agents","A skills and work foundation comes before the agentic business","Human connection and human ownership are design constraints","Small, candid rooms are part of the method"],"partnership_formats":[],"partnership_url":null,"brands":["ProFinda"],"posts_cited":10,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"andrew-lolk","name":"Andrew Lolk","url":"https://b2binfluencer.marketing/creators/andrew-lolk/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-lolk.md","descriptor":"Andrew Lolk shares practical advice and examples on ecommerce marketing, including Google Ads, product feeds, Shopping campaigns, and search advertising.","linkedin_followers":19743,"linkedin_url":"https://www.linkedin.com/in/andrewlolk","youtube_url":"https://www.youtube.com/channel/UCz6-WpQWDS2b4UAnGggzJ0w","photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-lolk.webp","topics":["ecommerce","paid-ads","ecommerce-marketing","google-ads"],"audiences":["ecommerce-brands"],"verdict":"They are most useful for practical ecommerce paid search and product feed advice.","best_for":"B2B ecommerce agencies planning a webinar on Shopping and feed-driven Search.","not_for":"Consumer footwear or apparel brands wanting short-form video awareness campaigns.","takeaways":["Product-feed data built non-brand Search text ads, reporting 167% more spend, 180% more conversions, 830% ROAS.","A losing category may need its own target if it can perform at lower ROAS.","Brand-first product titles are not always right; category terms or benefits may matter more."],"check_first":"Confirm recent comparable results, audience demographics, and sponsor terms before contacting.","main_ideas":["Product feeds can turn Google Search into a second Shopping channel","Default feed rules should be conditional, starting with brand-first product titles","Consolidation is the right Smart Bidding default, except when a category keeps losing spend","Direct-to-consumer math breaks when distribution is treated as a cost instead of a moat"],"partnership_formats":["Vendor co-marketing series on feeds and peak season"],"partnership_url":null,"brands":["DataFeedWatch","Nike"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"jordan-fry","url":"https://b2binfluencer.marketing/creators/jordan-fry/"},{"id":"richard-wyatt","url":"https://b2binfluencer.marketing/creators/richard-wyatt/"},{"id":"andrew-daniv","url":"https://b2binfluencer.marketing/creators/andrew-daniv/"}],"engagement":null},{"id":"jeff-fearn","name":"Jeff Fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-fearn.md","descriptor":"Jeff Fearn advises small-business owners on building reliable finance operations, including bookkeeping, accounting, and controller support. Through JRF Consulting, Fearn helps businesses identify the right finance role, hire or guide the person in it, and strengthen the financial records that support decisions.","linkedin_followers":1640,"linkedin_url":"https://www.linkedin.com/in/jeff-fearn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-fearn.webp","topics":["bookkeeping"],"audiences":["small-business-owners"],"verdict":"They are most useful for explaining finance operations to small-business owners and co-authored educational content.","best_for":"A fractional CFO firm running educational content or advisory work on finance operations for small businesses.","not_for":"A consumer kitchenware brand seeking paid short-form video product demonstrations for direct-to-consumer sales.","takeaways":["Owners may need reliable books before a fractional CFO can do useful strategy.","Bookkeeper, staff accountant, and controller are different finance roles with different scopes.","Count inventory often; it is a profit lever."],"check_first":"Confirm audience demographics and whether a paid sponsorship route exists; none was reviewed.","main_ideas":["Make the records reliable before buying senior finance strategy","Match the finance role to the work, not the title","Judge finance hires by ownership, clear explanations and curiosity","Automation gives a good person more capacity; it does not replace them","Count inventory often: it’s a profit lever"],"partnership_formats":[],"partnership_url":null,"brands":["JRF Consulting","QuickBooks"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"emily-jachimiak","url":"https://b2binfluencer.marketing/creators/emily-jachimiak/"},{"id":"nic-barbagallo","url":"https://b2binfluencer.marketing/creators/nic-barbagallo/"},{"id":"aileen-martinez","url":"https://b2binfluencer.marketing/creators/aileen-martinez/"}],"engagement":null},{"id":"hichem-bennaceur","name":"Hichem Bennaceur","url":"https://b2binfluencer.marketing/creators/hichem-bennaceur/","markdown_url":"https://b2binfluencer.marketing/creators/hichem-bennaceur.md","descriptor":"Hichem Bennaceur is an analytics and conversion-rate optimization consultant who helps DTC brands, SaaS companies, and agencies understand customer behavior and improve their websites. Bennaceur's work combines customer-journey research, analytics, and AI-assisted tools.","linkedin_followers":3039,"linkedin_url":"https://www.linkedin.com/in/hichem-bennaceur-growth","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ai-in-marketing","conversion-rate-optimization"],"audiences":["dtc-brands"],"verdict":"Hichem is most useful for analytics and conversion rate optimization consulting that links customer research to website fixes, not paid creator sponsorship.","best_for":"A DTC subscription brand in home or garden with checkout abandonment and review friction.","not_for":"A paid creator sponsorship with posts, video, newsletter, guaranteed impressions, exclusivity, and usage rights.","takeaways":["Review mining turns Trustpilot text into ranked friction points and JSON.","Map the customer journey before tracking more metrics.","A teardown compared 18 garden and plant brand homepages."],"check_first":"Confirm audience job titles and that the work is a consulting retainer or audit.","main_ideas":["AI raises the value of strategy instead of lowering it","Map the customer journey before tracking metrics","Review mining is the qualitative layer most CRO processes skip","If you can describe your process, build the tool instead of renting one","Category homepage teardowns are a research product a brand can act on"],"partnership_formats":[],"partnership_url":null,"brands":["hichembennaceur.com","Framer","Anthropic","Firecrawl","Trustpilot"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"tony-ward","url":"https://b2binfluencer.marketing/creators/tony-ward/"},{"id":"richard-best","url":"https://b2binfluencer.marketing/creators/richard-best/"},{"id":"joy-slabaugh","url":"https://b2binfluencer.marketing/creators/joy-slabaugh/"}],"engagement":null},{"id":"jason-vana","name":"Jason Vana","url":"https://b2binfluencer.marketing/creators/jason-vana/","markdown_url":"https://b2binfluencer.marketing/creators/jason-vana.md","descriptor":"Jason Vana is a brand strategist who helps businesses clarify their positioning and turn it into practical changes to their messaging, offers, marketing, and operations. Jason Vana's posts discuss positioning for industrial companies and describe a manufacturing client case.","linkedin_followers":87007,"linkedin_url":"https://www.linkedin.com/in/jasonvana","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-vana.webp","topics":["brand-strategy","positioning"],"audiences":[],"verdict":"Jason Vana is most useful for clarifying industrial brand positioning and connecting it to messaging, offers, marketing, and operations.","best_for":"B2B brand or marketing agency work for industrial clients in manufacturing, fabrication, energy, IoT, food processing.","not_for":"Paid LinkedIn sponsorships, affiliate placements, or quick visual refreshes without deeper positioning changes.","takeaways":["A real differentiator must be specific; saying you care about customers is not enough.","Messaging or design alone cannot create a position; offers, processes, and customer experience must support it.","A manufacturing client moved from broad fabrication services to a focused food-processing position and standard products."],"check_first":"Confirm audience data, recent LinkedIn results, and evidence for reported client outcomes.","main_ideas":["A real difference matters more than a claim that you care","Differentiation is the starting point; positioning is what customers come to believe","A positioning statement should guide the whole business","Focus can turn broad capability into a recognizable market position"],"partnership_formats":["Educational Content/Consultation","Product Sales (Brand Strategy Template)"],"partnership_url":null,"brands":["Fusion Tech","Onlyness Strategy Template","shftyourbrand"],"posts_cited":12,"latest_post":"2026-10-01","similar":[{"id":"susan-gold","url":"https://b2binfluencer.marketing/creators/susan-gold/"},{"id":"nick-laiuppa","url":"https://b2binfluencer.marketing/creators/nick-laiuppa/"},{"id":"saskia-childe","url":"https://b2binfluencer.marketing/creators/saskia-childe/"}],"engagement":null},{"id":"angela-shori","name":"Angela Shori","url":"https://b2binfluencer.marketing/creators/angela-shori/","markdown_url":"https://b2binfluencer.marketing/creators/angela-shori.md","descriptor":"Angela Shori is a fractional marketing leader for B2B SaaS companies. Shori's work focuses on positioning, messaging, and aligning go-to-market efforts across product, marketing, sales, and customer success.","linkedin_followers":5257,"linkedin_url":"https://www.linkedin.com/in/angelashori-gtm-technical-founders","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/angela-shori.webp","topics":["leadership","b2b-marketing","demand-generation"],"audiences":["b2b-saas-leaders"],"verdict":"Angela Shori is most useful for practical commentary on B2B SaaS positioning, go-to-market hiring, and cross-functional growth.","best_for":"A lean B2B SaaS company needing fractional marketing leadership for positioning and go-to-market work.","not_for":"A brand seeking paid sponsored posts, content placements, or reach priced by follower count.","takeaways":["Positioning is a company-wide decision, not one team's job.","The first marketing hire should be a go-to-market hire.","Growth spans departments, and the numbers should show it."],"check_first":"Confirm whether they accept paid partnerships and ask for follower demographics by role, seniority, and company size.","main_ideas":["Positioning is a company-wide decision, not one team’s job","The first marketing hire should be a go-to-market hire","Growth spans departments, and the numbers should show it","Written systems are the method, not a discipline test","The stated priorities: positioning first, then demand, content, and platforms"],"partnership_formats":[],"partnership_url":null,"brands":["TrueDialog","HubSpot"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"becka-dente","url":"https://b2binfluencer.marketing/creators/becka-dente/"},{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"},{"id":"chris-carmon","url":"https://b2binfluencer.marketing/creators/chris-carmon/"}],"engagement":null},{"id":"barrett-king","name":"Barrett King","url":"https://b2binfluencer.marketing/creators/barrett-king/","markdown_url":"https://b2binfluencer.marketing/creators/barrett-king.md","descriptor":"Barrett King works on partner programs and partner-led growth, with a focus on measuring customer outcomes rather than partner activity. King says they are working at Ottimate on partner activation and joint go-to-market strategy.","linkedin_followers":18586,"linkedin_url":"https://www.linkedin.com/in/barrettjking","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Barrett King is most useful for partner program leaders who want to measure customer outcomes instead of partner activity.","best_for":"A B2B fintech or accounting partner campaign about outcome measurement and joint go-to-market.","not_for":"High-volume sponsored content, product demo videos, paid ads, or campaigns measured mainly on impressions and clicks.","takeaways":["Sourced pipeline and program badges do not show whether customers benefited.","Compare net revenue retention for partner-attached accounts with other accounts.","AI shifts partner work from one-time implementation to ongoing operations."],"check_first":"Confirm whether they accept sponsorships and agree on scope, compensation, and deliverables directly.","main_ideas":["Replace sourced pipeline with net revenue retention on partner-attached accounts","The honest version compares the same account before and after attachment","Large partner programs have already moved from self-attested claims to verified delivery","AI moves partner value from installation to operating a system","Publish the claim, name the counter-question, and ask readers to test it"],"partnership_formats":[],"partnership_url":null,"brands":["Ottimate","Partnership Leaders"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"troy-fine","name":"Troy Fine","url":"https://b2binfluencer.marketing/creators/troy-fine/","markdown_url":"https://b2binfluencer.marketing/creators/troy-fine.md","descriptor":"Troy Fine writes about SOC 2 audits, including audit quality, auditor independence, and how companies use SOC 2 reports. Their posts raise practical questions for audit firms, GRC software companies, and businesses preparing for or relying on SOC 2.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/troyjfine","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/troy-fine.webp","topics":[],"audiences":[],"verdict":"Troy Fine is most useful for explaining SOC 2 audit quality, independence, and report use through open questions.","best_for":"A GRC software company or campaign needing audit-readiness content or expert review.","not_for":"A scripted product endorsement, platform ranking, or buy-now call to action.","takeaways":["SOC 2 quality criticism may partly reflect longer reports making audit work more visible.","GRC tool referral fees can create auditor independence threats; rules give no hard percentage.","Type 1 conclusions can cut Type 2 testing, but the standards question stays open."],"check_first":"Confirm audience composition, availability, terms, and recent results for needed roles, seniority, and organization types.","main_ideas":["SOC 2's quality problem is partly a visibility problem","GRC tool referral fees can create auditor independence threats","Type 1 conclusions can cut Type 2 testing, but the standards question stays open","SOC 2 reports may work as a procurement liability shield","Unresolved standards questions should become group deliberation"],"partnership_formats":["Community fireside chat"],"partnership_url":null,"brands":["The GRC Meet-up"],"posts_cited":13,"latest_post":"2026-10-01","similar":[{"id":"jacob-riff","url":"https://b2binfluencer.marketing/creators/jacob-riff/"},{"id":"adam-holmgren","url":"https://b2binfluencer.marketing/creators/adam-holmgren/"},{"id":"tom-gell","url":"https://b2binfluencer.marketing/creators/tom-gell/"}],"engagement":null},{"id":"ellcie-moore","name":"Ellcie Moore","url":"https://b2binfluencer.marketing/creators/ellcie-moore/","markdown_url":"https://b2binfluencer.marketing/creators/ellcie-moore.md","descriptor":"Ellcie Moore is a business co-pilot and sales and operations support specialist. They help purpose-led founders and their teams with business administration, operational flow, customer needs, and process improvement so they can focus on their areas of expertise. Their posts also describe work supporting a business network community and using custom AI tools in their business.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ellcie-moore","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ellcie-moore.webp","topics":["artificial-intelligence","sales","supply-chain","revenue-operations"],"audiences":[],"verdict":"Ellcie Moore is most useful for operational support, process improvement, supply chain help, and custom AI tools for purpose-led founders.","best_for":"A B2B operations consultancy selling fractional operations or RevOps support to founder-led product businesses.","not_for":"A consumer paintball brand seeking paid sponsorship or high-reach product campaign aimed at competitive players.","takeaways":["They began as a virtual assistant and moved toward sales, customer relations, operations, and supply chain.","They built Logistic Larry for freight and trade terms and Commercial Colin for viability checks.","They support the ONLE Networking community alongside their work with founders."],"check_first":"Confirm client outcomes, rates, audience size, and any commercial sponsorships or partnerships.","main_ideas":["Support specialists should specialise, not act as general assistants","A scaling founder's real problem is lost clarity and energy","Supply chain and operational puzzles are the enjoyable part of the work","AI tools are only as good as the thinking and context you put into them","Continuous improvement is a standing habit, including investing in new skills"],"partnership_formats":[],"partnership_url":null,"brands":["ONLE Networking"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"christian-lun-e-g-tzsche","name":"Christian Lunøe Gøtzsche","url":"https://b2binfluencer.marketing/creators/christian-lun-e-g-tzsche/","markdown_url":"https://b2binfluencer.marketing/creators/christian-lun-e-g-tzsche.md","descriptor":"Christian Lunøe Gøtzsche shares practical guidance on using AI in B2B sales and customer success, including agent workflows, implementation roadmaps, and governance.","linkedin_followers":2411,"linkedin_url":"https://www.linkedin.com/in/christianlunoee","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christian-lun-e-g-tzsche.webp","topics":["artificial-intelligence","sales","revenue-operations","customer-success","ai-governance","ai-agents"],"audiences":[],"verdict":"Christian Lunøe Gøtzsche is most useful for practical AI agent workflows in B2B sales and customer success.","best_for":"European B2B software or services firms with scattered AI use in sales and customer success.","not_for":"US security or adtech vendor seeking sponsored product reviews with fixed reach and impressions.","takeaways":["Five-agent German B2B architecture covers lead data, buyer discovery, localization, compliance, CRM outreach.","Copilot customer-success process matches course data, drafts messages, keeps staff review before sending.","Roadmap says establish foundation and governance before scaling agents to avoid stalled pilots."],"check_first":"Confirm whether they accept sponsorships or paid partnerships and ask for audience demographics.","main_ideas":["AI's value lies in the agent architecture, not the features on display","Sequence before tooling: foundation and governance are the steps teams skip","Governance is a design decision for commercial leaders, not a legal exercise","Start automation with one person's worst task and keep a human on the send"],"partnership_formats":[],"partnership_url":null,"brands":["GoLearn.dk","Microsoft Copilot","Google"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"priyadarshini-ravichandran","name":"Priyadarshini Ravichandran","url":"https://b2binfluencer.marketing/creators/priyadarshini-ravichandran/","markdown_url":"https://b2binfluencer.marketing/creators/priyadarshini-ravichandran.md","descriptor":"Priyadarshini Ravichandran is a customer success professional who writes about helping B2B SaaS customers adopt products, realize value, and navigate organizational change. Their posts also share practical approaches to prioritizing customer success work.","linkedin_followers":7400,"linkedin_url":"https://www.linkedin.com/in/priyadarshini-ravichandran","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/priyadarshini-ravichandran.webp","topics":["customer-success","b2b-saas","change-management"],"audiences":[],"verdict":"Priyadarshini Ravichandran is most useful for customer success, adoption, and change management content in B2B SaaS.","best_for":"A B2B SaaS brand running a campaign about CS strategy, prioritization, or change management.","not_for":"A campaign needing short-form video reach or documented client outcomes is a weak match.","takeaways":["Customer success managers are change agents, not troubleshooters.","Product usage is not the goal; realized customer value is.","Prioritization uses methods like Eisenhower Matrix and RICE, not willpower."],"check_first":"Ask for audience composition data and recent reach and engagement results for comparable topics.","main_ideas":["Customer success managers are change agents, not troubleshooters","Product usage is not the goal—realized customer value is","Prioritization is a method, not willpower","Credentials and continuous learning are part of the practice"],"partnership_formats":[],"partnership_url":null,"brands":["SuccessHACKER"],"posts_cited":11,"latest_post":"2026-08-23","similar":[],"engagement":null},{"id":"kainan-pires","name":"Kainan Pires","url":"https://b2binfluencer.marketing/creators/kainan-pires/","markdown_url":"https://b2binfluencer.marketing/creators/kainan-pires.md","descriptor":"Kainan Pires works on performance marketing for consumer packaged goods brands, connecting paid media, landing pages, email campaigns, and repeat-purchase strategy. Their posts focus on improving conversion and measuring which sales marketing actually drives.","linkedin_followers":988,"linkedin_url":"https://www.linkedin.com/in/kainan-pires-7b16b766","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kainan-pires.webp","topics":["ecommerce","paid-ads","email-marketing","dtc-ecommerce","paid-media","retention-marketing","conversion-rate-optimization"],"audiences":[],"verdict":"Kainan Pires is most useful for diagnosing post-click conversion, attribution, and repeat-purchase problems for CPG brands.","best_for":"A DTC CPG subscription brand with weak conversion or repeat purchase, hiring an operator.","not_for":"A CPG brand seeking a paid creator placement or sponsored content for broad consumer reach.","takeaways":["Same emails and offer converted 4.2% on product page, 9.4% on landing page.","One account had $9,763.79 attributed revenue, but only $936.85 was incremental.","Second purchase is the real growth problem, not the first order."],"check_first":"Confirm whether sponsored placements are available and request media kit, rate card, and audience data.","main_ideas":["The email stops working at the click, so the page decides whether warm traffic buys","Order two is where the business is proven, not order one","Subscription revenue stands in front of every campaign and gets credited to it","Winners have to be allowed to run for results to compound","Diagnose from the metric back to the mechanism"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"gary-feuerstein","url":"https://b2binfluencer.marketing/creators/gary-feuerstein/"},{"id":"yunat-benjamin","url":"https://b2binfluencer.marketing/creators/yunat-benjamin/"},{"id":"noah-haynes","url":"https://b2binfluencer.marketing/creators/noah-haynes/"}],"engagement":null},{"id":"joshua-stout","name":"Joshua Stout","url":"https://b2binfluencer.marketing/creators/joshua-stout/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-stout.md","descriptor":"Joshua Stout shares practical advice and experiments on LinkedIn Ads and B2B demand generation, including campaign targeting, measurement, and how paid and organic marketing can support longer sales cycles.","linkedin_followers":12014,"linkedin_url":"https://www.linkedin.com/in/joshua-stout","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joshua-stout.webp","topics":["b2b-marketing","b2b-demand-generation"],"audiences":["b2b-marketers"],"verdict":"Joshua Stout is most useful for diagnosing LinkedIn Ads and B2B demand generation problems with practical tests.","best_for":"B2B SaaS or mid-market software teams with LinkedIn Ads clicks but few workable sales leads.","not_for":"Consumer, retail, or short-window paid social campaigns on Instagram or TikTok judged by purchases.","takeaways":["A one-month personalization test saw CPM and click-through rate double while cost per click stayed level.","Stout says it is too early to credit personalization for the result.","Failure patterns include Audience Expansion widening a tight target and CRM recording paid touch as Direct."],"check_first":"Confirm audience demographics, seniority, job function, and engagement data before contacting them.","main_ideas":["B2B demand generation is slow, and paid and organic work together","Sell to the buying committee, not to one lead","Test one variable at a time, and do not call the result after a month","Name the failure patterns so they can be checked"],"partnership_formats":[],"partnership_url":null,"brands":["Factors.ai"],"posts_cited":14,"latest_post":"2026-10-09","similar":[{"id":"tom-casano","url":"https://b2binfluencer.marketing/creators/tom-casano/"},{"id":"victoria-chapman","url":"https://b2binfluencer.marketing/creators/victoria-chapman/"},{"id":"isaac-hyman","url":"https://b2binfluencer.marketing/creators/isaac-hyman/"}],"engagement":null},{"id":"danil-saliukov","name":"Danil Saliukov","url":"https://b2binfluencer.marketing/creators/danil-saliukov/","markdown_url":"https://b2binfluencer.marketing/creators/danil-saliukov.md","descriptor":"Danil Saliukov works on creator-led marketing for e-commerce brands, including user-generated content for social ads and connected TV. Saliukov's posts discuss turning creator content into a performance channel and making campaign production and management easier for brands.","linkedin_followers":13336,"linkedin_url":"https://www.linkedin.com/in/danil-saliukov","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/danil-saliukov.webp","topics":["ecommerce","dtc-ecommerce","performance-marketing"],"audiences":[],"verdict":"Danil Saliukov is most useful for creator-led UGC and CTV campaign operations insight.","best_for":"DTC or ecommerce brands with creator-led UGC already converting on Meta and TikTok.","not_for":"Brands seeking Danil Saliukov personally as an on-camera creator with fixed post pricing or guarantees.","takeaways":["Social creator ads can be reused on television instead of replaced by a conventional commercial.","The strategy is rarely what breaks; contracts, payments and usage rights are the issue.","Insense powers Universal Ads Creator Studio with Universal Ads, a Comcast company."],"check_first":"Confirm rate card and whether Danil appears as talent or supplies creators.","main_ideas":["Creator ads made for social can be reused on television instead of replaced by a conventional commercial","The strategy is rarely what breaks; it’s contracts, payments and usage rights","Creator content should be treated as infrastructure, not a marketing add-on","Understanding UGC as a system means naming the formats, the distribution and how they work together","Small, curated rooms beat large convention floors, even when events cost working time"],"partnership_formats":["Creator-led UGC for Connected TV through Universal Ads Creator Studio","Managed or self-serve creator campaigns on the Insense platform","Conference sponsorship and co-hosted private dinners","Podcast and live-show collaboration"],"partnership_url":null,"brands":["Insense","Universal Ads","Meta","Quince"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"catherine-mcmanus","name":"Catherine McManus","url":"https://b2binfluencer.marketing/creators/catherine-mcmanus/","markdown_url":"https://b2binfluencer.marketing/creators/catherine-mcmanus.md","descriptor":"Catherine McManus is a small-business marketing consultant who shares practical advice on marketing strategy, productivity and using customer research to guide business decisions.","linkedin_followers":1284,"linkedin_url":"https://www.linkedin.com/in/catherinejmcmanus","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":["small-business-owners"],"verdict":"Most useful for practical small-business marketing strategy content tied to customer research and decisions.","best_for":"Agency or consultancy wanting guest expert or co-produced SME marketing strategy content.","not_for":"Paid high-reach product launch with guaranteed demographic reach or paid-media performance.","takeaways":["PwC survey post notes 38% expect to spend more on groceries and 72% plan cutbacks.","Mentoring post describes guiding a business owner through customer segmentation and marketing strategy.","ChatGPT guide highlights potential uses plus human judgment and legalities."],"check_first":"Confirm scope, terms, audience data, and whether any paid partnership package exists.","main_ideas":["Review marketing plans against current customer research","Give owners concrete, affordable tactics—online and offline","Explain new AI tools for owners, including human touch and legal risks","Build marketing capability through structured, mentored work","Bring marketing and operations into the same conversation"],"partnership_formats":[],"partnership_url":null,"brands":["Nestlé Purina Petcare","Help to Grow Management Course","Association of Business Mentors","Enterprise Nation","Sarah Hale","PwC","Barclays"],"posts_cited":11,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"harsh-prajapati","name":"Harsh Prajapati","url":"https://b2binfluencer.marketing/creators/harsh-prajapati/","markdown_url":"https://b2binfluencer.marketing/creators/harsh-prajapati.md","descriptor":"Harsh Prajapati creates video content for app and ecommerce campaigns, including AI UGC, avatar-led videos, product demos, and ad creatives. Prajapati's posts describe work at BOSC Tech Labs and a white-label production approach for agencies that need help with video production and post-production.","linkedin_followers":642,"linkedin_url":"https://www.linkedin.com/in/harsh-prajapati-3d","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/harsh-prajapati.webp","topics":[],"audiences":[],"verdict":"Harsh Prajapati is most useful for white-label video production capacity after an agency approves a video concept.","best_for":"Creative, content marketing, or social media agencies with video versioning or post-production backlogs.","not_for":"Direct brands needing a partner to own creative strategy, audience research, hooks, and final creative calls.","takeaways":["An approved video plan can become five formats, three hooks, and two revision rounds.","Agency keeps client relationship, audience insight, hook, and final creative call; partner handles production.","White-label should be invisible to the client but never invisible in quality control."],"check_first":"Confirm rates, turnaround, revision limits, and examples of past overflow work.","main_ideas":["Agencies lose video capacity after a client approves a video concept","Outsource the production layer, not the creative judgment","Judge a white-label partner by how they work, not by AI tool count","White-label should be invisible to the client, never invisible in quality control","AI video still needs human creative direction"],"partnership_formats":["White-label production behind the agency","AI UGC and avatar-led video variations","Product demos and ad cutdowns","Editing, versioning, and platform-ready delivery","Overflow capacity without a hiring cycle"],"partnership_url":null,"brands":["BOSC Tech Labs Private Limited"],"posts_cited":16,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"stakh-vozniak","name":"Stakh Vozniak","url":"https://b2binfluencer.marketing/creators/stakh-vozniak/","markdown_url":"https://b2binfluencer.marketing/creators/stakh-vozniak.md","descriptor":"Stakh Vozniak writes and speaks about building Cargofy, a company using AI agents to run logistics work such as freight tenders, bids, and shipment tracking. Vozniak also discusses how to price AI workers for logistics businesses.","linkedin_followers":6147,"linkedin_url":"https://www.linkedin.com/in/stakh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stakh-vozniak.webp","topics":["artificial-intelligence","supply-chain","startup"],"audiences":[],"verdict":"Stakh Vozniak is most useful for practical AI pricing and operations in logistics.","best_for":"Logistics technology companies selling to shippers or forwarders, for speaking or advisory.","not_for":"Consumer fashion, home, or lifestyle brands or creative studios seeking paid ambassadors.","takeaways":["Price AI workers in operational units such as tenders closed, not tokens.","Reject per-seat pricing because it does not match the work.","Estimate costs from actual monthly volumes with a floor and ceiling."],"check_first":"Confirm follower demographics, job function, seniority, company type, and contact route.","main_ideas":["Price AI workers in the customer's operational units, never in tokens","Put automation behind the scenes and keep the visible brand slow and human","Build credibility with operating detail and shipped product, not a press release","Live demos for the crowd, small human gatherings for relationships","Collecting contemporary Ukrainian art became a business channel as well as a personal priority"],"partnership_formats":[],"partnership_url":null,"brands":["Cargofy","Londi","Stanford","Diia.City United"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"kristi-rogers","name":"Kristi Rogers","url":"https://b2binfluencer.marketing/creators/kristi-rogers/","markdown_url":"https://b2binfluencer.marketing/creators/kristi-rogers.md","descriptor":"Kristi Rogers speaks and moderates discussions on U.S. national and economic security, with a focus on critical minerals, supply-chain resilience, energy security, and the policies that shape American industry.","linkedin_followers":4160,"linkedin_url":"https://www.linkedin.com/in/kristimrogers13","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kristi-rogers.webp","topics":["supply-chain","supply-chain-resilience","defense-industrial-base"],"audiences":[],"verdict":"Kristi Rogers is most useful for expert panels and roundtables on critical minerals, supply chains, energy security, and stockpiles.","best_for":"Defense or critical-minerals brands seeking advisory work on supply-chain resilience, stockpiles, and downstream vulnerabilities.","not_for":"Broad-reach sponsored content or product launches needing follower guarantees, demographics, or performance media.","takeaways":["Strategic stockpiles are national-security statecraft, not just logistics.","Critical-mineral risk often appears after the mine, in aggregation, export, and processing.","Energy security, trade policy, and supply-chain resilience should be decided together."],"check_first":"Confirm rates, scope, inquiry route, and a sanitized advisory output before proceeding.","main_ideas":["Strategic stockpiles are national-security statecraft, not just logistics","Critical-mineral risk often appears after the mine","Energy security, trade policy, and supply-chain resilience should be decided together","Convening government and industry is part of the method, not just the message","A consistent tension: wartime urgency versus a listening-and-follow-up process"],"partnership_formats":["Policy and Expert Panel Participation","Executive Roundtable Involvement"],"partnership_url":null,"brands":["National Security Institute","Irregular Warfare Initiative","Special Operations Association of America","Women's Foreign Policy Group","LIFT"],"posts_cited":15,"latest_post":"2026-09-29","similar":[{"id":"jeremy-clark","url":"https://b2binfluencer.marketing/creators/jeremy-clark/"},{"id":"david-goldsmith","url":"https://b2binfluencer.marketing/creators/david-goldsmith/"},{"id":"william-thomas","url":"https://b2binfluencer.marketing/creators/william-thomas/"}],"engagement":null},{"id":"thomas-vladeck","name":"Thomas Vladeck","url":"https://b2binfluencer.marketing/creators/thomas-vladeck/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-vladeck.md","descriptor":"Thomas Vladeck writes about Recast’s marketing mix modeling work, explaining how models can account for changing ad performance, channel reach, and uncertainty—and how marketers can use better data to make more reliable decisions.","linkedin_followers":7376,"linkedin_url":"https://www.linkedin.com/in/tomvladeck","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thomas-vladeck.webp","topics":[],"audiences":["performance-marketers"],"verdict":"They are most useful for technical thought leadership on marketing mix modeling methods, data quality, and vendor claims.","best_for":"A marketing analytics firm seeking technical thought leadership on advanced marketing mix modeling.","not_for":"A consumer brand seeking broad consumer reach or guaranteed distribution.","takeaways":["When Meta and YouTube spend rise together, an MMM may not distinguish their effects.","Channel performance changes over time, so models need time structure rather than one constant.","Saturation ceilings should grow with a channel's reach, not penalize it for entering bigger markets."],"check_first":"Ask about audience roles, engagement, sponsorship formats, inquiry route, and terms before planning a paid placement.","main_ideas":["When two models disagree about a channel, the problem is usually the data, not the algorithm","Channel performance changes over time, so models need time structure rather than a single constant","Saturation ceilings should grow with a channel’s reach, not penalize it for entering a bigger market","Recast’s models are slow on purpose; making them fast was an engineering choice, not a simplification"],"partnership_formats":[],"partnership_url":null,"brands":["Recast"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"akhilesh-perla","name":"Akhilesh Perla","url":"https://b2binfluencer.marketing/creators/akhilesh-perla/","markdown_url":"https://b2binfluencer.marketing/creators/akhilesh-perla.md","descriptor":"Akhilesh Perla writes about Salesforce and MuleSoft integration, enterprise AI, and AI governance. Their posts describe work at NexGen Architects and the Hapie AI project.","linkedin_followers":16779,"linkedin_url":"https://www.linkedin.com/in/theakhi","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","agentic-ai","enterprise-ai","data-governance"],"audiences":["it-leaders"],"verdict":"Akhilesh Perla is most useful for practitioner content on Salesforce and MuleSoft integration, enterprise AI, and AI governance.","best_for":"A B2B enterprise software consultancy or integration platform vendor targeting enterprise architects and IT leaders.","not_for":"Broad consumer campaigns or standalone AI copilot vendors seeking neutral product reviews and guaranteed placement.","takeaways":["Enterprise AI is decided by the layers underneath it, not by the assistant on top.","Salesforce's buying spree is an architecture map, not a CRM feature list.","Governance means answering for the decision, not passing a compliance check."],"check_first":"Confirm follower demographics and which topics generated engagement from people with buying influence.","main_ideas":["Enterprise AI is decided by the layers underneath it, not by the assistant on top","Salesforce's buying spree is an architecture map, not a CRM feature list","Integration is the constraint that decides whether any of the rest works","Governance means answering for the decision, not passing a compliance check","Written for architects whose platform changed underneath them"],"partnership_formats":["Consultancy engagement through Akhilesh Perla’s MuleSoft and Salesforce practice","AI governance advisory or deployment around Hapie AI"],"partnership_url":null,"brands":["NexGen Architects","Hapie AI","Salesforce","MuleSoft"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"erel-n-margalit","name":"Erel N. Margalit","url":"https://b2binfluencer.marketing/creators/erel-n-margalit/","markdown_url":"https://b2binfluencer.marketing/creators/erel-n-margalit.md","descriptor":"Erel N. Margalit works with JVP and Margalit Startup City to connect Israeli and international technology companies. Margalit's posts highlight investment and partnerships in vertical AI—AI built for specific industries such as banking, insurance, cybersecurity, and healthcare.","linkedin_followers":52331,"linkedin_url":"https://www.linkedin.com/in/erelmargalit","youtube_url":"https://www.youtube.com/channel/UCgxly3JIGeTB7wVIa0HVhXQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/erel-n-margalit.webp","topics":["artificial-intelligence","cybersecurity","venture-capital"],"audiences":[],"verdict":"They are useful for thought leadership campaigns focused on vertical AI and cross-border technology partnerships.","best_for":"Enterprise cybersecurity or vertical-AI vendors targeting regulated industries like banking, insurance, and healthcare.","not_for":"Consumer or performance marketing campaigns requiring tracked conversions, discount codes, or specific demographic reach.","takeaways":["They argue AI should be built for specific industry rules, not as a general tool.","They describe cross-border partnership models between US, Israeli, and German companies.","Content links industry technology with broader national renewal and civic priorities."],"check_first":"Request LinkedIn follower demographics or a recent audience survey before committing to a campaign.","main_ideas":["Build AI for one industry at a time, not as a general tool","As AI agents take on sensitive work, cybersecurity becomes machine against machine","Build partnerships ecosystem to ecosystem, not deal by deal","Israel's next chapter needs technology and rebuilding, not security alone"],"partnership_formats":[],"partnership_url":null,"brands":["ThetaRay","ControlUp","Earnix","Morphisec","Centrical"],"posts_cited":10,"latest_post":"2026-09-29","similar":[{"id":"howie-beigelman","url":"https://b2binfluencer.marketing/creators/howie-beigelman/"},{"id":"tov-brog","url":"https://b2binfluencer.marketing/creators/tov-brog/"},{"id":"eric-eskey","url":"https://b2binfluencer.marketing/creators/eric-eskey/"}],"engagement":null},{"id":"phil-stevens","name":"Phil Stevens","url":"https://b2binfluencer.marketing/creators/phil-stevens/","markdown_url":"https://b2binfluencer.marketing/creators/phil-stevens.md","descriptor":"Phil Stevens is a CIO who writes about applying AI, robotics, and connected operational data to manufacturing challenges, drawing on earlier supply-chain experience in retail.","linkedin_followers":11122,"linkedin_url":"https://www.linkedin.com/in/philstevenscio","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance"],"audiences":["manufacturing-leaders"],"verdict":"Phil Stevens is most useful for connecting manufacturing technology with systems, leadership, and workforce changes.","best_for":"A manufacturing technology vendor selling smart-factory data integration to CIOs.","not_for":"A direct-to-consumer kitchen appliance campaign seeking sponsored short-form video for general consumers.","takeaways":["GenAI stalls in pilot purgatory because data silos span SCADA, PLC, MES, ERP, and PLM.","Autonomous mobile robots are data sources feeding material flow, transport times, task completion, and battery status.","The CIO should own integration strategy, including governance and change management."],"check_first":"Confirm their audience includes manufacturing CIOs and IT/OT buyers, not general technology followers.","main_ideas":["The bottleneck is systemic; incremental model upgrades will not fix it","Robots are a data source, not just a labor substitute","The unglamorous plumbing decides whether AI and robotics work","The CIO owns the adoption strategy, including governance and change management","Leadership lessons transfer between industries—and emerge in peer rooms"],"partnership_formats":[],"partnership_url":null,"brands":["Sportsman's Warehouse","The Exchange","Macy's","Microsoft","CDW","Evanta","NACD"],"posts_cited":15,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"keith-fleming","name":"Keith Fleming","url":"https://b2binfluencer.marketing/creators/keith-fleming/","markdown_url":"https://b2binfluencer.marketing/creators/keith-fleming.md","descriptor":"Keith Fleming is a sales and revenue leader focused on improving how sales teams execute. Their work centers on finding gaps between strategy and day-to-day practice, then strengthening sales processes, CRM use, manager coaching, and follow-up.","linkedin_followers":4233,"linkedin_url":"https://www.linkedin.com/in/keith-martin-fleming","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keith-fleming.webp","topics":["leadership","sales","revenue-operations","sales-leadership"],"audiences":["business-owners"],"verdict":"Keith Fleming is most useful for diagnosing sales execution gaps and improving follow-up, CRM use, coaching, and pipeline discipline.","best_for":"A B2B SaaS revenue operations or sales execution software campaign about fixing pipeline before buying more demand.","not_for":"Consumer brands or B2B broad awareness campaigns seeking paid sponsorship with reach targets.","takeaways":["Most lead problems are lead-handling problems, not lead generation problems.","Sales teams lose on execution, not talent.","Standards and cadence matter more than motivation."],"check_first":"Confirm whether they offer sponsorship deliverables, pricing, disclosure terms, and audience analytics.","main_ideas":["Most lead problems are lead-handling problems","Sales teams lose on execution, not talent","Standards and cadence matter more than motivation","Revenue breaks in hidden gaps, not one place","The best sales leaders are system builders"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"asim-bawany","name":"Asim Bawany","url":"https://b2binfluencer.marketing/creators/asim-bawany/","markdown_url":"https://b2binfluencer.marketing/creators/asim-bawany.md","descriptor":"Asim Bawany writes and speaks about B2B ecommerce, especially how manufacturers and distributors should choose platforms based on their products, systems, teams, and customers. Bawany's posts also discuss complex commerce projects and operational automation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/asimbawany","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/asim-bawany.webp","topics":["ecommerce","digital-transformation"],"audiences":[],"verdict":"Asim Bawany is most useful for practitioner views on B2B ecommerce platform selection and complex commerce operations.","best_for":"Strong fit: conference panel or content collaboration for B2B ecommerce platform and systems-integration buyers.","not_for":"A consumer product launch or broad lifestyle awareness campaign needing large measured audience.","takeaways":["Platform selection should follow discovery of customer segments, team capability, product data, integrations, and total cost.","An electrical-contractor analogy argues for matching technology to the job, not one solution.","Codup is a Shopware Gold Partner, while described as platform-agnostic across Shopify, BigCommerce, WooCommerce, and beyond."],"check_first":"Before contacting, confirm audience roles, industry mix, engagement, comparable event results, and vendor neutrality.","main_ideas":["Pick the platform last, after the business work is done","Platform-agnostic advice alongside a vendor partnership","Complex B2B builds are the standard requirement, not the exception","Automate inbound work that does not deserve a human","The best material at industry events is the conversation, not the deck"],"partnership_formats":["Conference panel appearance","Event participation and merchant travel support","Platform partnership status","Content collaboration and direct outreach"],"partnership_url":null,"brands":["Codup","Shopware","Shopify","BigCommerce","WooCommerce","eCom Edit B2B"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"duncan-s-anderson","name":"Duncan S Anderson","url":"https://b2binfluencer.marketing/creators/duncan-s-anderson/","markdown_url":"https://b2binfluencer.marketing/creators/duncan-s-anderson.md","descriptor":"Duncan S Anderson writes The Prompt Factory newsletter and shares analysis and practical experiments on AI models, agent systems, and the costs and trade-offs of running them. Anderson's posts cover topics such as making agent tools more reliable and evaluating smaller, lower-cost models.","linkedin_followers":4004,"linkedin_url":"https://www.linkedin.com/in/duncansanderson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/duncan-s-anderson.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for technical content on agent harness engineering, model costs, and cost-efficient model selection for AI infrastructure buyers.","best_for":"A B2B AI infrastructure company wanting technical content on agent harness engineering and cost-efficient model selection.","not_for":"A consumer AI app growth team seeking paid creator installs through short-form video for a general audience.","takeaways":["Moved a live agent from Claude Sonnet to cheaper Nemotron; it broke immediately.","Trace review showed failures came from the harness, not just the model.","A 27B model on a laptop shifts the data-centre debate."],"check_first":"Confirm terms, disclosure, analytics, and audience data; no rate card or inquiry route is published.","main_ideas":["Near-miss model output is an engineering problem, not a reason to buy a bigger model","Cheaper inference is also an energy decision","A model that runs on a laptop undercuts the case for giant data centres","Open replication outruns the hard parts of a new idea","Analysis over news, ending in one thing to do"],"partnership_formats":[],"partnership_url":null,"brands":["The Prompt Factory","Anthropic","Nvidia","Alibaba"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"candace-d-washington","name":"Candace D. Washington","url":"https://b2binfluencer.marketing/creators/candace-d-washington/","markdown_url":"https://b2binfluencer.marketing/creators/candace-d-washington.md","descriptor":"Candace D. Washington facilitates leadership workshops and develops custom programs to help new and experienced managers build self-awareness, lead teams, and improve workplace culture. Washington's work includes strengths-based leadership training using CliftonStrengths.","linkedin_followers":2018,"linkedin_url":"https://www.linkedin.com/in/candacedwashington","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/candace-d-washington.webp","topics":["leadership","leadership-development","workplace-culture","career-transition"],"audiences":[],"verdict":"Candace D. Washington is most useful for strengths-based leadership workshops and custom programs for new managers and teams.","best_for":"Leadership development firms and employers needing a strengths-based module for new managers.","not_for":"Consumer app campaigns needing mass reach, rate cards, paid amplification, or consumer sign-ups.","takeaways":["The test of a leadership program is changed behavior, not checked boxes.","Self-awareness comes before managing others: lead your ship.","First-time managers are a retention decision, not a training luxury."],"check_first":"Ask for recent LinkedIn analytics and outcome data from a comparable workshop.","main_ideas":["The test of a leadership program is changed behavior, not checked boxes","Self-awareness comes before managing others: lead your ship","Strengths are a practical tool for leading from within and lifting team performance","First-time managers are a retention decision, not a training luxury"],"partnership_formats":[],"partnership_url":null,"brands":["CIBC Caribbean","Pivotal Impact","Chicago Foundation for Women"],"posts_cited":10,"latest_post":"2026-08-24","similar":[],"engagement":null},{"id":"neal-phalora","name":"Neal Phalora","url":"https://b2binfluencer.marketing/creators/neal-phalora/","markdown_url":"https://b2binfluencer.marketing/creators/neal-phalora.md","descriptor":"Neal Phalora helps people examine recurring patterns rooted in the past and how those patterns affect their relationships, fulfillment, and work.","linkedin_followers":2769,"linkedin_url":"https://www.linkedin.com/in/nealphalora","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/neal-phalora.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Neal Phalora is most useful for content and workshops on ego-driven patterns for founders.","best_for":"A leadership development company planning a founder workshop on ego-driven patterns.","not_for":"Paid sponsored content with product mentions, trackable signup links, and reportable pipeline.","takeaways":["The drive to achieve is often an attempt to answer am I enough?","Old experience still runs the present, so work goes into the operating system.","Success does not cancel pain, so fulfillment outranks achievement."],"check_first":"Ask about availability, fees, audience data, and recent results on comparable themes.","main_ideas":["The drive to achieve is often an attempt to answer “am I enough?”","Old experience still runs the present, so the work goes into “the operating system”","Success does not cancel pain, so fulfillment outranks achievement","Teaching through one closely observed scene and a question aimed at the reader"],"partnership_formats":[],"partnership_url":null,"brands":["MJ The Musical"],"posts_cited":9,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"richard-ward","name":"Richard Ward","url":"https://b2binfluencer.marketing/creators/richard-ward/","markdown_url":"https://b2binfluencer.marketing/creators/richard-ward.md","descriptor":"Richard Ward works in marketing at AcroMat, creating educational content about industrial anti-fatigue mats, their applications, and workplace safety.","linkedin_followers":4877,"linkedin_url":"https://www.linkedin.com/in/richwardjr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-ward.webp","topics":["content-marketing","manufacturing"],"audiences":[],"verdict":"Richard Ward is most useful for educational content on choosing, inspecting, and maintaining industrial anti-fatigue mats.","best_for":"Industrial safety brands that want educational content on mat selection, inspection, and maintenance.","not_for":"Broad-reach paid campaigns and software or SaaS thought leadership.","takeaways":["Curling edges are the biggest mat safety problem, yet most workplaces have no inspection process.","47% had no formal inspection process; 70% expected two years but not one.","Open-cell mat with waterfall edges absorbed liquid, shrank, and curled into a trip hazard."],"check_first":"Confirm how AcroMat's perspective informs product claims and survey findings, plus sponsorship terms.","main_ideas":["A small manufacturer wins by knowing its product and application better, not by outspending rivals","Mat failure comes down to materials and construction: buyers should know what’s inside","Curling edges are the biggest mat safety problem, yet most workplaces have no process to catch failures","Application fit determines whether a mat works: the same product can succeed in one setting and fail in another"],"partnership_formats":[],"partnership_url":null,"brands":["AcroMat","Target"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"joe-yan","name":"Joe Yan","url":"https://b2binfluencer.marketing/creators/joe-yan/","markdown_url":"https://b2binfluencer.marketing/creators/joe-yan.md","descriptor":"Joe Yan writes about deep-tech investing, AI infrastructure, robotics, and Japan’s role in emerging technology markets. Yan's posts discuss investment opportunities and the industrial systems behind AI.","linkedin_followers":14944,"linkedin_url":"https://www.linkedin.com/in/joeyanjun","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","physical-ai","ai-infrastructure"],"audiences":[],"verdict":"Joe Yan is useful for connecting deep-tech investment themes to real industrial systems, especially Physical AI, power, cooling, and Japan.","best_for":"Deep-tech investment summit or campaign focused on Physical AI, Japan, and industrial systems.","not_for":"A paid sponsored content series with fixed dates, guaranteed impressions, and lead capture.","takeaways":["Embodied AI's real value is the intelligence layer, not the humanoid body.","Japan could become where Physical AI learns physical work, using manufacturing and robotics strength.","AI's second bottleneck is power, cooling, and the industrial supply chain."],"check_first":"Confirm audience job titles or seniority, recent engagement, and sponsorship terms.","main_ideas":["The interesting part of embodied AI is the intelligence layer, not the humanoid body","Japan's opening is to become the place where Physical AI learns physical work","AI's second bottleneck is power, cooling and the industrial supply chain","AI is moving upstream into discovery itself, not just productivity software","Even a straightforward investment announcement is argued as a market thesis"],"partnership_formats":[],"partnership_url":null,"brands":["CAGUUU"],"posts_cited":13,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"david-busker","name":"David Busker","url":"https://b2binfluencer.marketing/creators/david-busker/","markdown_url":"https://b2binfluencer.marketing/creators/david-busker.md","descriptor":"David Busker is a franchise consultant who helps aspiring business owners explore franchise options. They say they have built, operated, and sold a franchise and have worked with hundreds of aspiring entrepreneurs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/davidbusker","youtube_url":"https://www.youtube.com/channel/UCWqdfH1AD0HMkLQwixPh4vA","photo_url":"https://b2binfluencer.marketing/assets/avatars/david-busker.webp","topics":["career-transition"],"audiences":[],"verdict":"David Busker is useful for reaching experienced professionals considering franchise ownership through grounded recruiting content.","best_for":"A franchise development company recruiting experienced professionals into franchise ownership.","not_for":"Consumer brands seeking paid sponsored posts, discount codes, affiliate links, or defined consumer reach.","takeaways":["Capability grows through action, not by waiting to feel ready","A candidate compared seven brands before choosing a consulting franchise","A family compared restaurant concepts, chose Sourdough & Co., and opened in Des Peres"],"check_first":"Confirm recent LinkedIn analytics for target geography and any documented occupation or seniority data","main_ideas":["Capability grows through action, not by waiting to feel ready","Franchise ownership should fit a life, not imitate a startup founder","Due diligence means comparing several brands against stated criteria","Operator experience and tenure back the guidance"],"partnership_formats":[],"partnership_url":null,"brands":["FranChoice","Franchise Vision","Sourdough & Co."],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"james-thompson","name":"James Thompson","url":"https://b2binfluencer.marketing/creators/james-thompson/","markdown_url":"https://b2binfluencer.marketing/creators/james-thompson.md","descriptor":"James Thompson writes about LNG project development and delivery, including liquefaction engineering, supply chains, and the social licence for energy projects in Africa.","linkedin_followers":8610,"linkedin_url":"https://www.linkedin.com/in/james-thompson-2061b52","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-thompson.webp","topics":["supply-chain"],"audiences":[],"verdict":"James Thompson is most useful for explaining African LNG project delivery, social licence, logistics and supply chain bottlenecks.","best_for":"LNG infrastructure contractors preparing bids for African project work, especially Mozambique and Namibia.","not_for":"European retail energy supplier wanting consumer awareness campaign through short form video and packaged sponsorship.","takeaways":["Social licence is a long lead item that almost nobody orders early.","Mozambique LNG is at 45 percent completion with first cargoes targeted for 2029.","Venus and Mopane can share logistics and supplier access under one operator."],"check_first":"Ask for LinkedIn admin analytics on reach, followers by industry and seniority, and engagement.","main_ideas":["Projects stall on the non-technical side, not on the engineering","Modularisation travelled from small-scale LNG up into export-scale delivery","Develop contiguous licences under one operator so capacity is reused, not duplicated","Keep African LNG projects scored against dates, figures and named bottlenecks"],"partnership_formats":[],"partnership_url":null,"brands":["TotalEnergies","ExxonMobil","Galp Energia"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"riccardo-sai","name":"Riccardo Sai","url":"https://b2binfluencer.marketing/creators/riccardo-sai/","markdown_url":"https://b2binfluencer.marketing/creators/riccardo-sai.md","descriptor":"Riccardo Sai works on storytelling and communications for energy-transition companies, NGOs, and purpose-led brands. Sai argues for using specific, human details—not generic mission statements—to make complex climate and renewable-energy work matter to people.","linkedin_followers":9773,"linkedin_url":"https://www.linkedin.com/in/riccardosai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/riccardo-sai.webp","topics":[],"audiences":[],"verdict":"Riccardo Sai helps energy-transition and purpose-led organizations find specific human stories for communications.","best_for":"A renewable energy developer or operator needing a narrative platform before production.","not_for":"A consumer brand or utility seeking high-volume paid social with hard reach and conversion targets.","takeaways":["Function tells people what a company does; the story shows what is at stake.","Find the red spot: lead with one specific detail, then widen out.","Ideas first, strategy second, quality third; stop making interchangeable clean-energy content."],"check_first":"Confirm scope, deliverables, fees, turnaround, and audience data before commissioning.","main_ideas":["Function tells people what a company does; the story shows what is at stake","Find the 'red spot': lead with one specific detail, then widen out","The obstacle is no longer knowledge but willpower — so the problem is how environmental data is shared","Ideas first, strategy second, quality third — and stop making interchangeable clean-energy content","Energy security is the live context for the transition"],"partnership_formats":["Storytelling and communications engagement with Storo"],"partnership_url":null,"brands":["Storo","Vattenfall"],"posts_cited":11,"latest_post":"2026-07-16","similar":[],"engagement":null},{"id":"saif-yousuf-sheriff","name":"Saif Yousuf Sheriff","url":"https://b2binfluencer.marketing/creators/saif-yousuf-sheriff/","markdown_url":"https://b2binfluencer.marketing/creators/saif-yousuf-sheriff.md","descriptor":"Saif Yousuf Sheriff develops hosted, experiential travel through Nexgo, focusing on flexible itineraries, on-the-ground coordination, and curated stays that make journeys feel personal and low-friction.","linkedin_followers":4520,"linkedin_url":"https://www.linkedin.com/in/saifyousuf","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/saif-yousuf-sheriff.webp","topics":[],"audiences":[],"verdict":"Saif Yousuf Sheriff is most useful for hosted experiential travel operations and experience infrastructure.","best_for":"Boutique hospitality, experiential travel brands, tourism boards, or operator groups weighing owned stays and ground operations.","not_for":"Campaigns buying reach, volume, standard sponsored posts, fixed high-volume itineraries, or deliverable rate cards.","takeaways":["The next travel advantage is owning experience infrastructure, not listing more inventory.","Travel technology should be invisible and reduce friction.","Real experiential travel adapts in real time rather than following fixed itineraries."],"check_first":"Confirm audience data, job titles, industries, geography, and recent results for comparable hosted-journey posts.","main_ideas":["The next travel advantage is owning experience infrastructure, not listing more inventory","Travel technology should be invisible and reduce friction","Real experiential travel adapts in real time rather than following fixed itineraries","Operational discipline is what makes a calm guest experience possible","Curated spaces are operating infrastructure for a travel brand"],"partnership_formats":[],"partnership_url":null,"brands":["Nexgo"],"posts_cited":11,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"shaunak-chattopadhyay","name":"Shaunak Chattopadhyay","url":"https://b2binfluencer.marketing/creators/shaunak-chattopadhyay/","markdown_url":"https://b2binfluencer.marketing/creators/shaunak-chattopadhyay.md","descriptor":"Shaunak Chattopadhyay is a UX and product designer focused on user research, prototyping, and making digital products easier to use. Their posts describe work on website redesigns and product usability, alongside learning in product and project management.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shaunak0825","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shaunak-chattopadhyay.webp","topics":["artificial-intelligence","product-management","ux"],"audiences":[],"verdict":"Most useful for user research and prototyping to make digital products and websites easier to use.","best_for":"A UX design studio commissioning discovery and prototyping for information-heavy sites.","not_for":"Brands seeking sponsored placements, promotional content, or guaranteed reach to a large professional audience.","takeaways":["They returned to early research to clarify user and need in art e-commerce case.","They treat bugs, unclear layouts, and navigation problems as reasons users abandon apps.","They say designers should understand product strategy, roadmaps, and project constraints."],"check_first":"Ask for portfolio walkthrough and confirm deliverables, timeline, compensation, terms in writing.","main_ideas":["Frame the problem before designing anything","Usability and functional failures are the same problem for users","Designers should understand product strategy, roadmaps and project constraints","Research and prototyping are the stated core of their practice","Learning is presented as continuous, public and unfinished"],"partnership_formats":[],"partnership_url":null,"brands":["Rutgers Professional Science Master's Program","Tech Fleet","Oigetit.ai","LSCC","Claude"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"carl-g-fsadni","name":"Carl G Fsadni","url":"https://b2binfluencer.marketing/creators/carl-g-fsadni/","markdown_url":"https://b2binfluencer.marketing/creators/carl-g-fsadni.md","descriptor":"Carl G. Fsadni writes about cybersecurity mergers and acquisitions, project management offices and hiring, and is the author of books including *I.T. Spy Unleashed: How to Incorporate James Bond into Cybersecurity M&A* and *PMO PhD*.","linkedin_followers":35075,"linkedin_url":"https://www.linkedin.com/in/carlfsadni","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carl-g-fsadni.webp","topics":["cybersecurity","recruiting","talent-acquisition","mergers-and-acquisitions"],"audiences":[],"verdict":"Most useful for accessible, humorous, nontechnical explanations of cybersecurity M&A, plus project management and hiring commentary.","best_for":"A cybersecurity M&A advisory wanting a keynote or bylined author for non-specialist business and IT leaders.","not_for":"An AI recruiting vendor seeking positive promotion of automated resume screening to talent teams.","takeaways":["I.T. Spy Unleashed is fictional, humorous, easy to read, and needs no technical expertise.","A post criticises AI resume screening and asks recruiters to read applications.","A post lays out concerns and potential advantages of hiring overqualified candidates."],"check_first":"Confirm availability, terms, deliverables, disclosure, and audience demographics before committing budget.","main_ideas":["Recruiters should read applications, not hand them to AI","“Overqualified” is a screening label with real tradeoffs","Cybersecurity M&A lands better as a James Bond-style story","Project management offices are a professional-development subject","Staying current is a risk-management habit, not just a career move"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":21,"latest_post":"2026-07-18","similar":[],"engagement":null},{"id":"stephen-tweed","name":"Stephen Tweed","url":"https://b2binfluencer.marketing/creators/stephen-tweed/","markdown_url":"https://b2binfluencer.marketing/creators/stephen-tweed.md","descriptor":"Stephen Tweed works with home care companies on leadership, strategic planning, and workplace culture, with a focus on caregiver recruiting and retention. Tweed also teaches corporate culture in a graduate communication and business leadership program.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/stephentweed","youtube_url":"https://www.youtube.com/channel/UCDCxs6kYW8wVIP0QbOusghQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/stephen-tweed.webp","topics":["artificial-intelligence","leadership","recruiting"],"audiences":[],"verdict":"Stephen Tweed is most useful for reaching home care agency owners and CEOs on caregiver recruiting, retention, culture, and AI adoption.","best_for":"A home care software company seeking agency owners and CEOs for co-marketing around recruiting, retention, and AI.","not_for":"A staffing marketplace or caregiver app seeking direct-care workers, or a consumer-facing home care brand.","takeaways":["Tweed says leaders should shift from customer-first to caregiver-first culture to address shortage.","One post lists AI uses: caregiver-client matching, scheduling, care-plan documentation, recruiting-funnel optimization.","The 2026 Future of Home Care study found caregiver shortage was biggest pain point for CEOs."],"check_first":"Confirm availability, commercial terms, and what share of the audience is agency owners and CEOs.","main_ideas":["Put caregivers ahead of customers to address the shortage","Culture is the operating system for talent","Put AI to work for caregivers","Teach people to read culture before they join","Keep caregiver recruiting and retention on a regular learning loop"],"partnership_formats":[],"partnership_url":null,"brands":["Leading Home Care (Tweed Jeffries)","AxisCare","High Point University, Nido R. Qubein School of Communication"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sachit-sharma","name":"Sachit Sharma","url":"https://b2binfluencer.marketing/creators/sachit-sharma/","markdown_url":"https://b2binfluencer.marketing/creators/sachit-sharma.md","descriptor":"Sachit Sharma writes about DTC ecommerce marketing, including improving Meta ad performance through creative testing and using AI to help brands understand and convert customer demand.","linkedin_followers":8134,"linkedin_url":"https://www.linkedin.com/in/sachit-sharma-deepsolv","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sachit-sharma.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","ai-adoption","agentic-commerce","dtc-ecommerce"],"audiences":["ecommerce-marketers"],"verdict":"Sachit Sharma is useful for DTC ecommerce brands seeking Meta ad creative testing and AI commerce readiness.","best_for":"DTC ecommerce brands needing Meta ad performance and AI agent readiness campaigns.","not_for":"B2B cybersecurity vendors targeting enterprise IT and security decision-makers with technical explainers.","takeaways":["A long-running Meta ad is a clue, not proof of profit.","Meta performance depends on a steady creative-testing system, not just larger budget.","Brands should prepare catalog, pricing, and post-purchase flows for AI shopping agents."],"check_first":"Confirm paid partnership availability and audience demographics for relevant buyers.","main_ideas":["An ad that lasts is a clue, not proof of profit","Meta performance depends on a steady creative-testing system","Mature DTC growth comes from operational discipline","Brands should prepare for shopping through AI assistants","AI adoption takes longer than the technology’s rise"],"partnership_formats":[],"partnership_url":null,"brands":["Deepsolv"],"posts_cited":11,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"fiona-ras-jones","name":"Fiona Ras-Jones","url":"https://b2binfluencer.marketing/creators/fiona-ras-jones/","markdown_url":"https://b2binfluencer.marketing/creators/fiona-ras-jones.md","descriptor":"Fiona Ras-Jones shares advice on building mission-led businesses, with a focus on connecting a company’s social or environmental purpose to the products and services it sells.","linkedin_followers":6130,"linkedin_url":"https://www.linkedin.com/in/fiona-ras-jones","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fiona-ras-jones.webp","topics":[],"audiences":[],"verdict":"Fiona Ras-Jones is useful for explaining how mission-led businesses align purpose and profit through products.","best_for":"Purpose-driven consultancies or B Corp brands seeking educational content and a speaking slot.","not_for":"Paid product promotion with defined deliverables, performance guarantees, or many channels and formats.","takeaways":["They argue mission-led businesses align purpose and profit rather than balance them.","Impact must be in the product, not added on the side.","A purpose without a problem is just a value."],"check_first":"Ask what can be commissioned, at what scale and on what terms.","main_ideas":["Align purpose and profit; do not balance them","Impact has to be in the product, not added on the side","A purpose without a problem is just a value","Internal friction has four fixable causes","Find your problem with a pen-and-paper exercise"],"partnership_formats":[],"partnership_url":null,"brands":["Tony's Chocolonely","Wholegrain Digital","Notpla","OceanSaver","Ella's Kitchen","Ocean Bottle"],"posts_cited":11,"latest_post":"2026-09-25","similar":[{"id":"hannah-keartland","url":"https://b2binfluencer.marketing/creators/hannah-keartland/"},{"id":"thomas-palm","url":"https://b2binfluencer.marketing/creators/thomas-palm/"},{"id":"jaime-martin-ko-atilano","url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano/"}],"engagement":null},{"id":"nikki-ellison","name":"Nikki Ellison","url":"https://b2binfluencer.marketing/creators/nikki-ellison/","markdown_url":"https://b2binfluencer.marketing/creators/nikki-ellison.md","descriptor":"Nikki Ellison is a lawyer who has worked across industries and currently describes the role as part-time, or fractional, General Counsel. Their LinkedIn posts discuss legal work, including using AI to review contracts, alongside career changes and professional life.","linkedin_followers":2325,"linkedin_url":"https://www.linkedin.com/in/nikki-ellison-9587067","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","career-change"],"audiences":[],"verdict":"Most useful for legal tech or contract management brands wanting a practising lawyer to discuss AI-assisted first-pass contract review.","best_for":"Legal tech, contract management, recruitment or fractional legal campaigns using a practising lawyer's commentary.","not_for":"Endurance sport or fitness performance campaigns, or consumer reach built only on follower count.","takeaways":["AI is useful for a first pass on contracts, but lawyer makes final call.","A legal career built across industries, anchored by purpose rather than specialism.","Swearing is not the problem; the setting is."],"check_first":"Confirm paid formats, terms, audience demographics and engagement results before planning.","main_ideas":["AI is useful for a first pass on contracts, but the lawyer makes the final call","A legal career built across industries, anchored by purpose rather than specialism","Swearing is not the problem; the setting is","Behind most achievements are people whose contribution never reaches the podium"],"partnership_formats":[],"partnership_url":null,"brands":["Mixergy Ltd","Marks & Spencer","Vimto"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"jane-lehman","url":"https://b2binfluencer.marketing/creators/jane-lehman/"},{"id":"wesley-schnell","url":"https://b2binfluencer.marketing/creators/wesley-schnell/"},{"id":"gianna-cestone","url":"https://b2binfluencer.marketing/creators/gianna-cestone/"}],"engagement":null},{"id":"cynthia-schatzmann","name":"Cynthia Schatzmann","url":"https://b2binfluencer.marketing/creators/cynthia-schatzmann/","markdown_url":"https://b2binfluencer.marketing/creators/cynthia-schatzmann.md","descriptor":"Cynthia Schatzmann works in freight transportation, using experience in dispatching, customer success, and sales to build broker relationships, coordinate drivers with loads, and support business growth.","linkedin_followers":702,"linkedin_url":"https://www.linkedin.com/in/cynthia-schatzmann","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cynthia-schatzmann.webp","topics":["supply-chain","customer-success","customer-retention"],"audiences":[],"verdict":"Cynthia Schatzmann is most useful for freight broker relationships, load coordination, and customer retention work.","best_for":"A freight brokerage, freight-tech vendor, or logistics training provider running a scoped pilot, not large committed spend.","not_for":"A consumer or non-logistics brand seeking a sponsored-post package with fixed deliverables and rate card.","takeaways":["Most retention work happens before anything goes wrong.","Freight growth comes from relationships and market knowledge, not from loads being available.","They report 241% more loads and 158% more gross freight in three months."],"check_first":"Confirm sponsorship offer, rate card, audience insights, and results beyond the three-month period.","main_ideas":["Most retention work happens before anything goes wrong","Freight growth comes from relationships and market knowledge, not from loads being available","Bringing in new partners is part of the job, not something to wait for","Plans break, so communication and resilience carry the work"],"partnership_formats":[],"partnership_url":null,"brands":["Billor"],"posts_cited":10,"latest_post":"2026-07-29","similar":[],"engagement":null},{"id":"david-patterson-cole","name":"David Patterson-Cole","url":"https://b2binfluencer.marketing/creators/david-patterson-cole/","markdown_url":"https://b2binfluencer.marketing/creators/david-patterson-cole.md","descriptor":"David Patterson-Cole works on systems for outbound sales to small and midsize businesses. His posts focus on improving cold-call volume and decision-maker connections through data, targeting algorithms, and sales software.","linkedin_followers":3499,"linkedin_url":"https://www.linkedin.com/in/davidpattersoncole","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-patterson-cole.webp","topics":["artificial-intelligence","sales","sales-development"],"audiences":["b2b-sales-leaders"],"verdict":"Useful for practitioner-led content on making SMB outbound sales more productive through data, targeting, and sales systems.","best_for":"A B2B sales technology company selling a dialer, sales-engagement tool, or SMB contact-data product.","not_for":"A consumer brand or broad-reach B2B brand wanting large audience scale or off-the-shelf packages.","takeaways":["An average SMB rep dials about 50 times a day.","Teams can reliably double that within a week; trained reps peaked above 300 dials.","Reps need 15 or more decision-maker connects a day, with 30 as gold standard."],"check_first":"Ask for audience demographics by role, seniority, industry, and geography plus collaboration terms and pricing.","main_ideas":["Increase call volume before betting on better conversion","Diagnose outbound as volume, connects, and conversion","Make decision-maker conversations a daily operating target","Use data to choose which business to call, and when","Build a connected sales system, not a standalone tool"],"partnership_formats":[],"partnership_url":null,"brands":["DataLane"],"posts_cited":12,"latest_post":"2026-10-05","similar":[{"id":"chris-lingenfelter","url":"https://b2binfluencer.marketing/creators/chris-lingenfelter/"},{"id":"mohan-sundar","url":"https://b2binfluencer.marketing/creators/mohan-sundar/"},{"id":"chris-marin","url":"https://b2binfluencer.marketing/creators/chris-marin/"}],"engagement":null},{"id":"dan-shering","name":"Dan Shering","url":"https://b2binfluencer.marketing/creators/dan-shering/","markdown_url":"https://b2binfluencer.marketing/creators/dan-shering.md","descriptor":"Dan Shering focuses on ecommerce and the digital shelf for consumer packaged goods brands, writing about product content, AI-driven shopping and ways to improve ecommerce operations.","linkedin_followers":6166,"linkedin_url":"https://www.linkedin.com/in/dan-shering","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce","ecommerce-operations"],"audiences":[],"verdict":"Dan Shering helps brands connect CPG ecommerce, digital shelf content and AI-driven discovery to practical operations.","best_for":"CPG ecommerce technology vendors targeting European ecommerce and commercial teams with thought leadership or advisory.","not_for":"Consumer food or household brands seeking paid short-form video for shopper purchases at supermarket launch.","takeaways":["Retail now has two shelves: one shoppers browse, one AI agents read and recommend from.","In Europe, AI's commercial return today is operational, not consumer-facing.","Award-winning creative still has to earn its place on the product page."],"check_first":"Confirm deliverables, rates, audience engagement, job role mix, and any media kit.","main_ideas":["Two shelves now exist, and AI agents judge products by different criteria","In Europe, AI's commercial return today is operational, not consumer-facing","Stop asking what happened; ask what can be done immediately","Award-winning creative still has to earn its place on the product page","AI breaks the usual 18-to-24-month lag between US and European retail"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"andri-sadlak","url":"https://b2binfluencer.marketing/creators/andri-sadlak/"},{"id":"guru-hariharan","url":"https://b2binfluencer.marketing/creators/guru-hariharan/"},{"id":"max-sinclair","url":"https://b2binfluencer.marketing/creators/max-sinclair/"}],"engagement":null},{"id":"larry-karatsoreos","name":"Larry Karatsoreos","url":"https://b2binfluencer.marketing/creators/larry-karatsoreos/","markdown_url":"https://b2binfluencer.marketing/creators/larry-karatsoreos.md","descriptor":"Larry Karatsoreos shares practical LinkedIn content for managed service providers and IT teams about network monitoring, infrastructure choices, cybersecurity, and Microsoft 365 licensing.","linkedin_followers":1715,"linkedin_url":"https://www.linkedin.com/in/larrykaratsoreos","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/larry-karatsoreos.webp","topics":["cybersecurity"],"audiences":["it-leaders"],"verdict":"Larry Karatsoreos is most useful for practical LinkedIn posts on MSP network monitoring, infrastructure choices, cybersecurity, and Microsoft 365 licensing.","best_for":"A network monitoring, documentation, or RMM platform selling to managed service providers.","not_for":"Enterprise infrastructure vendor demand generation with webinars, video, paid amplification, and documented reach.","takeaways":["See and understand a network before clients feel its problems.","Choose infrastructure for fit and lifetime manageability, not the brand or sticker price.","Make technical advice and industry changes useful to the people affected."],"check_first":"Ask for media kit, rate card, deliverables, approval process, and official inquiry route.","main_ideas":["See and understand a network before clients feel its problems","Choose infrastructure for fit and lifetime manageability, not the brand or sticker price","Make technical advice and industry changes useful to the people affected"],"partnership_formats":[],"partnership_url":null,"brands":["Auvik","Microsoft"],"posts_cited":11,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"fatima-rauf","name":"Fatima Rauf","url":"https://b2binfluencer.marketing/creators/fatima-rauf/","markdown_url":"https://b2binfluencer.marketing/creators/fatima-rauf.md","descriptor":"Fatima Rauf manages and audits TikTok Shops, helping US beauty and toy brands grow sales through affiliate creator recruitment, content testing, ads, and fulfillment planning.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tiktok-shop-manager","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fatima-rauf.webp","topics":["artificial-intelligence","recruiting"],"audiences":[],"verdict":"Fatima Rauf is most useful for diagnosing TikTok Shop creator recruitment, content testing, and fulfillment bottlenecks.","best_for":"A US beauty or toy brand with a live TikTok Shop seeking affiliate creator growth.","not_for":"Brands without a live TikTok Shop or shop data, or unable to support creator samples and fulfillment.","takeaways":["A stuck TikTok Shop usually has too few creators posting, not a broken ad account.","The order is affiliate seeding, organic testing, then paid amplification.","Fulfillment is a growth lever and can cap peak season scale."],"check_first":"Ask for the full beauty case study and underlying shop data before relying on results.","main_ideas":["A stuck TikTok Shop usually has too few creators posting, not a broken ad account","The order is affiliate seeding, organic testing, then paid amplification","Fulfillment is a growth lever—and can cap peak-season scale","Affiliate distribution beats own-account content; follower count does not build the brand","Case studies, not generic advice, are the teaching format"],"partnership_formats":["Shop audit and diagnosis","Affiliate and creator recruitment and management","Organic-first content testing, then paid amplification","Fulfillment and peak-season growth planning","Category and competitor breakdowns"],"partnership_url":null,"brands":["Sloosh"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"abu-bakar-siddique","url":"https://b2binfluencer.marketing/creators/abu-bakar-siddique/"},{"id":"sebastian-nelson","url":"https://b2binfluencer.marketing/creators/sebastian-nelson/"},{"id":"ali-mirzaei","url":"https://b2binfluencer.marketing/creators/ali-mirzaei/"}],"engagement":null},{"id":"matthieu-rousseau","name":"Matthieu Rousseau","url":"https://b2binfluencer.marketing/creators/matthieu-rousseau/","markdown_url":"https://b2binfluencer.marketing/creators/matthieu-rousseau.md","descriptor":"Matthieu Rousseau is co-founder of Modeo, a data agency. Rousseau says Modeo helps startups, mid-sized companies and large groups build modern data platforms and put their data to work, including with generative AI.","linkedin_followers":10056,"linkedin_url":"https://www.linkedin.com/in/matthieu-rousseau","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthieu-rousseau.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Matthieu Rousseau is useful for business-facing explanations of data platforms, DataOps, analytics, customer activation, and data-stack choices.","best_for":"B2B data platform vendors seeking a named practitioner for co-authored guides or joint webinars.","not_for":"Consumer or broad-reach brands needing English awareness, reach, engagement, or a standard sponsorship package.","takeaways":["Six pain points can justify a data platform: siloed data, manual repair, poor quality, unused CRM.","Segmentation and multichannel activation trace warehouse rules to a marketing segment.","They say AI can build fragile systems faster and warn about vendor concentration."],"check_first":"Ask for LinkedIn admin analytics and confirm sponsorship, language, and whether partnership runs through Modeo.","main_ideas":["Start data platform projects with six named business problems","Segmentation and multichannel activation: the use case to keep","A yearly ecosystem review that pairs each trend with its limits","Standardise the stack—and treat AI speed as a risk as well as a gain","Explaining data through events, guides and guest practitioners"],"partnership_formats":[],"partnership_url":null,"brands":["Modeo","Batch","Toucan","The Metrics Factory","UGC","Scaleway"],"posts_cited":13,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"chris-stola","name":"Chris Stola","url":"https://b2binfluencer.marketing/creators/chris-stola/","markdown_url":"https://b2binfluencer.marketing/creators/chris-stola.md","descriptor":"Chris Stola is a Shopify eCommerce agency owner and co-founder of Hyper Effekt. The agency builds Shopify stores, including migrations and conversion-focused work; Stola also writes about agency growth, AI-assisted store building, and eCommerce events and networking.","linkedin_followers":7403,"linkedin_url":"https://www.linkedin.com/in/chrisstolaphd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-stola.webp","topics":["artificial-intelligence","ecommerce","dtc-ecommerce"],"audiences":["shopify-merchants"],"verdict":"They are useful for providing practical views on agency positioning, AI-assisted store building, and eCommerce networking.","best_for":"Beauty, wellness, or supplement DTC brands seeking a Shopify Plus agency or senior consultant in Poland or Central Europe.","not_for":"They are not suitable for buyers seeking sponsored content packages or mass-consumer audience reach.","takeaways":["Agencies are chosen for their past client proof, not just their service list.","AI can build a storefront quickly, but its limits should be named.","Conferences are valuable for building relationships, not just closing deals."],"check_first":"Confirm audience demographics, engagement figures, and specific partnership formats directly with Stola.","main_ideas":["An agency is chosen for the clients it has delivered for, not its service list or price","A conference is worth attending for the relationships, not the deals closed that day","Merchant conversations should answer real questions, not become sales pitches","AI can build a storefront quickly; name its limits rather than hide them","A remote-first agency still invests deliberately in time together in person"],"partnership_formats":[],"partnership_url":null,"brands":["Hyper Effekt","Shopify","Sublime Analytics Platform","Shoptest"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"andrew-mccomb","url":"https://b2binfluencer.marketing/creators/andrew-mccomb/"},{"id":"michal-windorpski","url":"https://b2binfluencer.marketing/creators/michal-windorpski/"}],"engagement":null},{"id":"billy-bambao","name":"Billy Bambao","url":"https://b2binfluencer.marketing/creators/billy-bambao/","markdown_url":"https://b2binfluencer.marketing/creators/billy-bambao.md","descriptor":"Billy Bambao works with DTC e-commerce brands on content marketing and positioning to build visibility and revenue beyond paid ads, including visibility in search and AI shopping recommendations.","linkedin_followers":4319,"linkedin_url":"https://www.linkedin.com/in/bbambao","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/billy-bambao.webp","topics":["artificial-intelligence","seo","ai-search-visibility","marketing-operations"],"audiences":["dtc-ecommerce"],"verdict":"Billy Bambao is most useful for DTC content and positioning to improve search and AI shopping visibility.","best_for":"A DTC brand seeking non-paid discovery through comparison content and AI recommendations.","not_for":"A brand buying broad immediate reach through a defined influencer placement.","takeaways":["Shopping agents may judge brands using proof from search, reviews, and social platforms.","A post says comparison content helped a client appear against a larger competitor and in ChatGPT.","A post claims $3.6M net new revenue without added ad spend, not independently verified."],"check_first":"Ask for scope, relevant examples, measurement plan, and audience demographics before committing.","main_ideas":["Shopping agents are the new front door, and they judge you off-site","Outposition a bigger competitor instead of outspending them","Paid ads are valid but fragile as a sole strategy","Turn a cost crisis into a co-authored, gated playbook","Anchor work in the founder's own financial goal"],"partnership_formats":[],"partnership_url":null,"brands":["AmpiFire"],"posts_cited":13,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"joe-decker","name":"Joe Decker","url":"https://b2binfluencer.marketing/creators/joe-decker/","markdown_url":"https://b2binfluencer.marketing/creators/joe-decker.md","descriptor":"Joe Decker writes about cybersecurity, with a focus on exposure management, proactive security, and using context to prioritize risk. His posts discuss asset visibility, vulnerabilities, threat intelligence, and the role and limits of AI in security decisions.","linkedin_followers":884,"linkedin_url":"https://www.linkedin.com/in/thejoedecker","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-security","vulnerability-management","threat-intelligence"],"audiences":["security-leaders"],"verdict":"Joe Decker is most useful for cybersecurity commentary on exposure management, proactive security, and human judgment in AI-assisted risk decisions.","best_for":"A cybersecurity vendor campaign aimed at enterprise security buyers and exposure management topics.","not_for":"A consumer meal-kit or general lifestyle campaign seeking direct-response sign-ups from consumers.","takeaways":["More findings are not the same as more understanding.","The risk that costs you is often the one nobody owns.","Use AI at scale, but keep a person at the final decision."],"check_first":"Confirm partnership formats, sponsor policies, rates, availability, and audience demographics first.","main_ideas":["More findings are not the same as more understanding","The risk that costs you is often the one nobody owns","Use AI at scale, but keep a person at the final decision","Prepare before the incident, because reacting is already too late","Retire outdated systems before they retire themselves"],"partnership_formats":[],"partnership_url":null,"brands":["Tenable"],"posts_cited":11,"latest_post":"2026-09-01","similar":[{"id":"david-daily","url":"https://b2binfluencer.marketing/creators/david-daily/"},{"id":"christina-trocino","url":"https://b2binfluencer.marketing/creators/christina-trocino/"},{"id":"kenia-acosta","url":"https://b2binfluencer.marketing/creators/kenia-acosta/"}],"engagement":null},{"id":"abraham-buchinger","name":"Abraham Buchinger","url":"https://b2binfluencer.marketing/creators/abraham-buchinger/","markdown_url":"https://b2binfluencer.marketing/creators/abraham-buchinger.md","descriptor":"Abraham Buchinger shares practical advice for ecommerce brands on email deliverability, conversion testing, customer segmentation, and reducing reliance on Amazon and other sales platforms.","linkedin_followers":1483,"linkedin_url":"https://www.linkedin.com/in/abraham-buchinger","youtube_url":null,"photo_url":null,"topics":["ecommerce","email-marketing","retention-marketing"],"audiences":["dtc-brands","ecommerce-operators"],"verdict":"Useful for practical ecommerce advice on email deliverability, segmentation, conversion testing, and reducing Amazon reliance.","best_for":"A DTC or manufacturer brand with an email list and marketplace exposure.","not_for":"A brand seeking broad awareness, guaranteed reach, or a packaged sponsorship with rate card.","takeaways":["A seed test found Outlook delivered 0% of emails to the inbox.","Shopify's native A/B testing will not fix decision-making.","Better tools do not produce higher sales, per 2025 lessons."],"check_first":"Confirm format, terms, and recent post-level reach for comparable topics.","main_ideas":["Better tools do not replace clear decision-making","Send different messages to different customers—and suppress risky segments","Clear offers matter more than decorative polish","Build an owned channel to reduce platform risk"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Shopify"],"posts_cited":11,"latest_post":"2026-06-18","similar":[],"engagement":null},{"id":"ian-lenny","name":"Ian Lenny","url":"https://b2binfluencer.marketing/creators/ian-lenny/","markdown_url":"https://b2binfluencer.marketing/creators/ian-lenny.md","descriptor":"Ian Lenny shares paid-advertising and growth advice for direct-to-consumer brands, with a focus on creative testing, offers, and improving profitability.","linkedin_followers":13143,"linkedin_url":"https://www.linkedin.com/in/ian-lenny-056a3a14","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads"],"audiences":[],"verdict":"Ian Lenny is useful for paid ads and creative strategy for DTC brands, linking offers, testing, and profitability.","best_for":"A DTC brand around $3M to $10M on Meta and TikTok with flat contribution margin.","not_for":"A B2B software sponsored video series needing rate card, usage rights, and exclusivity.","takeaways":["Offer economics, not creative volume, decide whether ad spend makes money.","Creative is the biggest result driver, so test breadth rather than one better ad.","Diagnose first: follow the spend, then decide who not to advertise to."],"check_first":"Confirm consulting or services route, references, and audience data before committing.","main_ideas":["Offer economics, not creative volume, decide whether ad spend makes money","Creative is the biggest result driver, so test breadth rather than one better ad","Diagnose first: follow the spend, then decide who not to advertise to","The right level of complexity depends on brand size"],"partnership_formats":[],"partnership_url":null,"brands":["Leadsie"],"posts_cited":11,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"jay-bavisi","name":"Jay Bavisi","url":"https://b2binfluencer.marketing/creators/jay-bavisi/","markdown_url":"https://b2binfluencer.marketing/creators/jay-bavisi.md","descriptor":"Jay Bavisi works in cybersecurity education and workforce development at EC-Council. Their LinkedIn posts discuss AI governance, cybersecurity training, and offensive security, and they host conversations for the EC-Council Cybersecurity Podcast.","linkedin_followers":21274,"linkedin_url":"https://www.linkedin.com/in/jaybavisi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jay-bavisi.webp","topics":["artificial-intelligence","leadership","supply-chain","cybersecurity","ai-governance","workforce-development","software-supply-chain-security"],"audiences":["security-practitioners"],"verdict":"They are most useful for connecting AI governance, security practice, and workforce development for enterprise security leaders.","best_for":"A cybersecurity training or certification provider seeking thought leadership on AI governance and offensive security.","not_for":"A consumer smart-home brand seeking broad lifestyle endorsement or household privacy claims.","takeaways":["AI adoption needs security, governance, and trained people to keep pace.","A malicious Terraform provider had 1,449 downloads but 18 machines on attackers' channel.","Precautions include isolating interview repositories, pinning dependencies, and monitoring unusual network behavior."],"check_first":"Confirm audience evidence, available formats, and commercial terms before booking.","main_ideas":["The AI race is a trap: adoption is outrunning the ability to govern it","Governance is a capability, not a document — workforce development is the missing link","Exploitation now outruns the patch cycle, so control belongs at board level","One misspelled package is enough: turn the incident into habits and an owner","Guest conversations carry the research depth and the policy reach"],"partnership_formats":[],"partnership_url":null,"brands":["EC-Council","CSO Online","Aikido","WatchTowr","Office of the National Cyber Director, The White House"],"posts_cited":15,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"stephanie-fels","name":"Stephanie Fels","url":"https://b2binfluencer.marketing/creators/stephanie-fels/","markdown_url":"https://b2binfluencer.marketing/creators/stephanie-fels.md","descriptor":"Stephanie Fels shares practical ideas about digital operations and quality workflows in aerospace manufacturing, including production visibility, traceability, supplier coordination, and using AI alongside existing systems.","linkedin_followers":3614,"linkedin_url":"https://www.linkedin.com/in/stephanie-fels-8904021a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephanie-fels.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Stephanie Fels is most useful for practical aerospace manufacturing content on digital quality, traceability, supplier coordination, and workflow changes.","best_for":"Brands selling aerospace quality or operations software that need practitioner-focused posts about workflows and traceability.","not_for":"Consumer AI apps wanting broad-reach lifestyle video campaigns or guaranteed general consumer audiences.","takeaways":["Fix operations with a layer on top of the ERP, not a replacement","Production visibility is a decision-latency problem, not a dashboard problem","Non-conformance handling is a governance exposure, not administrative noise"],"check_first":"Confirm their recent post-level results, audience roles and company types, and customer permissions before contacting them.","main_ideas":["Fix operations with a layer on top of the ERP, not a replacement","Production visibility is a decision-latency problem, not a dashboard problem","Non-conformance handling is a governance exposure, not administrative noise","Supplier coordination across tiers is the recurring weak point","Space manufacturing is being pulled into the same traceability standard"],"partnership_formats":["Vendor case-study posts for Connect 981","Trade-show and event meetings"],"partnership_url":null,"brands":["Connect 981"],"posts_cited":16,"latest_post":"2026-08-22","similar":[{"id":"nicholas-parton","url":"https://b2binfluencer.marketing/creators/nicholas-parton/"},{"id":"mike-b","url":"https://b2binfluencer.marketing/creators/mike-b/"},{"id":"asaf-israelit","url":"https://b2binfluencer.marketing/creators/asaf-israelit/"}],"engagement":null},{"id":"theresa-mazzuco","name":"Theresa Mazzuco","url":"https://b2binfluencer.marketing/creators/theresa-mazzuco/","markdown_url":"https://b2binfluencer.marketing/creators/theresa-mazzuco.md","descriptor":"Theresa Mazzuco runs Your Business Blueprint, where they help business owners plan and improve their businesses. Their advice draws on experience in cybersecurity and supporting managed service providers, as well as a varied career across other industries.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/theresa-mazzuco","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/theresa-mazzuco.webp","topics":["cybersecurity"],"audiences":["small-business-owners"],"verdict":"Practical business planning content for owner-operators, especially quarterly review habits and next steps.","best_for":"Small-business operations tools seeking recurring planning content for owner-operators each quarter.","not_for":"Cybersecurity vendors seeking paid YouTube or podcast sponsorships with enterprise security buyer reach.","takeaways":["They block the first Monday of each quarter for a CEO reset with no meetings.","The review covers marketing, offers, revenue, systems and implementation, and goal alignment.","They trace the quarterly review to advising managed service providers in cybersecurity."],"check_first":"Ask for audience composition data and whether they offer sponsorship terms or a media kit.","main_ideas":["A scheduled review beats reacting to whatever is urgent","Systems and implementation are where growth actually breaks","A non-linear career is the credential, not the caveat","Learn the channel in public and name what you learn","Test formats, then say publicly what changed your mind"],"partnership_formats":[],"partnership_url":null,"brands":["Your Business Blueprint","Cybersecurity Marketing Society"],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"laurie-kimbell","url":"https://b2binfluencer.marketing/creators/laurie-kimbell/"},{"id":"trevor-vas","url":"https://b2binfluencer.marketing/creators/trevor-vas/"},{"id":"mickey-bowen","url":"https://b2binfluencer.marketing/creators/mickey-bowen/"}],"engagement":null},{"id":"stacey-justice","name":"Stacey Justice","url":"https://b2binfluencer.marketing/creators/stacey-justice/","markdown_url":"https://b2binfluencer.marketing/creators/stacey-justice.md","descriptor":"Stacey Justice leads revenue enablement work, focusing on seller productivity, onboarding, and helping revenue teams improve business outcomes.","linkedin_followers":4574,"linkedin_url":"https://www.linkedin.com/in/stacey-justice","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stacey-justice.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations"],"audiences":[],"verdict":"Most useful for a keynote or advisory session on revenue enablement, onboarding, seller productivity, and revenue architecture.","best_for":"A B2B SaaS company improving revenue enablement, onboarding, and seller productivity through strategy or advisory work.","not_for":"A sales technology vendor seeking paid sponsored posts, product launch promotion, or reach-based campaign planning.","takeaways":["Judge enablement by business results, not by training volume or completion badges.","A 12-week Revenue Architecture program moved Customer Success employees into Revenue Architects.","Rebuilt onboarding reported 53% more ARR from new hires."],"check_first":"Ask for rates, deliverables, disclosure practices, and a way to inquire before planning a campaign.","main_ideas":["Judge enablement by business results, not by how much training it produces","Give a team a shared way to think before giving it another framework","Revenue operations performs better as one connected system than as a set of adjacent teams","When a company asks a team to change roles, back the change with a designed, measured program","Seller productivity is lost in the seams between systems"],"partnership_formats":[],"partnership_url":null,"brands":["Gong","Grow & Tell"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"kate-redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/"},{"id":"aimee-roberson","url":"https://b2binfluencer.marketing/creators/aimee-roberson/"},{"id":"ben-hood","url":"https://b2binfluencer.marketing/creators/ben-hood/"}],"engagement":null},{"id":"brian-c","name":"Brian C","url":"https://b2binfluencer.marketing/creators/brian-c/","markdown_url":"https://b2binfluencer.marketing/creators/brian-c.md","descriptor":"Brian C. runs an accounting firm and builds Nooma, payroll software for accounting firms and their clients.","linkedin_followers":4456,"linkedin_url":"https://www.linkedin.com/in/briangclare","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-c.webp","topics":[],"audiences":[],"verdict":"Most useful for practitioner-led payroll content aimed at Canadian accounting firm owners and staff.","best_for":"A vendor selling to Canadian accounting firms in a category that does not compete with payroll.","not_for":"A payroll software competitor seeking neutral endorsement, published rates, or verified audience demographics.","takeaways":["Mid-period raises can force manual split-rate math at about 10 minutes per employee.","A client in Japan missed a provider cutoff for 25 employees at midnight.","A time-off spreadsheet had wrong dates, an unlogged sick day, and a moved anniversary entitlement."],"check_first":"Confirm recent post analytics, impressions, commenter roles, audience survey, and comparable payroll results.","main_ideas":["The payroll features that matter erase a specific manual step","Build inside your own firm first, then let the prototype shape the product","Missed cutoffs, not hard payroll, are the fear worth designing against","Say plainly what the feature does not fix","Time off is a data-reconciliation problem: show the process, not a slide deck"],"partnership_formats":[],"partnership_url":null,"brands":["Nooma"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"chad-blackburn","url":"https://b2binfluencer.marketing/creators/chad-blackburn/"},{"id":"amy-cooper","url":"https://b2binfluencer.marketing/creators/amy-cooper/"},{"id":"audrey-geisman","url":"https://b2binfluencer.marketing/creators/audrey-geisman/"}],"engagement":null},{"id":"sasha-solonin","name":"Sasha Solonin","url":"https://b2binfluencer.marketing/creators/sasha-solonin/","markdown_url":"https://b2binfluencer.marketing/creators/sasha-solonin.md","descriptor":"Sasha Solonin works in experiential marketing production at Motion LA, producing brand activations and events. The posts describe work ranging from large, multi-city productions to experiences designed to move audiences and encourage them to share.","linkedin_followers":2577,"linkedin_url":"https://www.linkedin.com/in/sasha-solonin-motion-la","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Sasha Solonin is most useful for producing multi-city brand activations and events with audience behavior and content capture in mind.","best_for":"Brands needing an agency-side experiential production partner for multi-market activations with behavior goals.","not_for":"Sponsored short videos, paid posts, or brand ambassador campaigns with no event scope.","takeaways":["Telemundo World Cup 2026 program covered six fan activations across Los Angeles, Miami, and Orlando.","Some activations ran more than 40 days and included fabrication, permitting, transport, installation, and operations.","Posts say start with what people should do after an experience, then design for emotion."],"check_first":"Ask for evidence of measured behavior change if that is a buying criterion.","main_ideas":["Start with what you want people to do after the experience","Logistics are table stakes; strategy, creative, content and community are the differentiator","Design for emotion, because feeling is what makes people share and remember","Treat every event as a content moment and budget capture as part of production","Plan around the audience, and use an outside perspective to see what the brand cannot"],"partnership_formats":["End-to-end experiential production","Multi-market and long-duration activations","Strategy-led experience design","Bundled content capture","Emotion- and behaviour-focused experience briefs"],"partnership_url":null,"brands":["Motion LA","Telemundo","Universal"],"posts_cited":12,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"jeremy-scott","name":"Jeremy Scott","url":"https://b2binfluencer.marketing/creators/jeremy-scott/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-scott.md","descriptor":"Jeremy Scott helps Shopify brands grow through SEO, paid media, email, and ecommerce content. They also create LinkedIn content for B2B brands in ecommerce, Shopify, and AI.","linkedin_followers":12670,"linkedin_url":"https://www.linkedin.com/in/jeremycommerce","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-scott.webp","topics":["ecommerce","paid-ads","content-marketing","seo","paid-media","b2b-content-marketing"],"audiences":[],"verdict":"Jeremy Scott is most useful for practical Shopify growth explanations and B2B LinkedIn content on ecommerce, Shopify, and AI.","best_for":"Shopify SEO or CRO vendors and ecommerce agencies targeting Shopify brand operators for trial signups or qualified conversations.","not_for":"Enterprise B2B software campaigns requiring legal, procurement, or IT pipeline, demographics, case studies, guarantees.","takeaways":["Translated pages need their own indexable URLs, hreflang tags, and translated titles and meta descriptions.","Test website changes before increasing ad spend; gather evidence, isolate one problem, pick a metric.","Brand protection links counterfeits and impersonation to customer trust and growth."],"check_first":"Ask for audience demographics and independent product-evaluation examples before working with them.","main_ideas":["Spending more on ads while the store goes untested is backwards","A single English store is domestic, not international","Brand protection is also a growth problem","Shopify growth is a multi-channel job, and content is part of the mix","Betting on independent work after a layoff"],"partnership_formats":["Sponsored problem-and-solution post","Free-tool promotion with a sponsorship tag","Tool feature without a stated disclosure"],"partnership_url":null,"brands":["MarqVision","Weglot","ABConvert","ODIE","Growth Snacks"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"abdul-rafay","url":"https://b2binfluencer.marketing/creators/abdul-rafay/"},{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"asad-khan","url":"https://b2binfluencer.marketing/creators/asad-khan/"}],"engagement":null},{"id":"mads-porsborg","name":"Mads Porsborg","url":"https://b2binfluencer.marketing/creators/mads-porsborg/","markdown_url":"https://b2binfluencer.marketing/creators/mads-porsborg.md","descriptor":"Mads Porsborg works with CleanQuote, a maritime procurement platform, and writes about shipping technology, procurement, and how shipping companies adopt software.","linkedin_followers":5662,"linkedin_url":"https://www.linkedin.com/in/mads","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mads-porsborg.webp","topics":[],"audiences":[],"verdict":"Useful for grounded commentary on shipping software consolidation, procurement, and adoption in bulk and tanker shipping.","best_for":"A shipping software or maritime procurement vendor planning thought leadership on consolidation and adoption.","not_for":"Consumer or broad reach campaigns needing paid distribution, media kits, or verified access to named roles.","takeaways":["Consolidation post names Veson, Sedna, Marcura, and Complexio and asks about customer overlap.","Most common stack they see is IMOS plus Sedna, raising migration questions.","Pangaea adoption story: ten ideas, eight rejected, two built."],"check_first":"Confirm whether they accept sponsorships and can document audience profession, employer, and seniority.","main_ideas":["Integrated platforms compete for overlapping customers","Good procurement software balances operator needs with supplier fairness","Adoption depends on choosing useful changes, not implementing every idea","Credibility in bulk and tanker shipping takes time and relationships","Shipping relationships extend beyond scheduled business meetings"],"partnership_formats":[],"partnership_url":null,"brands":["CleanQuote","Pangaea Logistics Solutions","Vessel Performance Solutions"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"chris-stola","url":"https://b2binfluencer.marketing/creators/chris-stola/"},{"id":"suzanne-hill","url":"https://b2binfluencer.marketing/creators/suzanne-hill/"},{"id":"kamran-afzal","url":"https://b2binfluencer.marketing/creators/kamran-afzal/"}],"engagement":null},{"id":"maverick-james","name":"Maverick James","url":"https://b2binfluencer.marketing/creators/maverick-james/","markdown_url":"https://b2binfluencer.marketing/creators/maverick-james.md","descriptor":"Maverick James is a lawyer who advises executives and companies on data privacy, AI governance, and executive risk. James identifies as founder of Avant-Garde Legal, PC, and co-founder of Defensibility.ai.","linkedin_followers":5057,"linkedin_url":"https://www.linkedin.com/in/maverickjames","youtube_url":"https://www.youtube.com/channel/UC_ItgP2qLeo_MWV4R5ujsDQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/maverick-james.webp","topics":["artificial-intelligence","ai-governance","data-privacy"],"audiences":[],"verdict":"Maverick James is most useful for executive-facing AI compliance and privacy governance content.","best_for":"A governance, risk, or assurance firm needing board-level and general-counsel attention.","not_for":"AI-audit certification launches before California designates verification officers, or guaranteed performance.","takeaways":["California SB 813 has a two-year gap before anyone can verify AI audit compliance.","The state must designate independent verification officers by January 1, 2028.","James promotes IAPP volunteer service, chapter chairs, and LGBTQ+ privacy programming."],"check_first":"Ask for audience and performance data before committing beyond a small paid pilot.","main_ideas":["Compliance should shield executives, not just the company","A signed AI law is not yet operable","Building the privacy community is part of the work","Promote LGBTQ+ privacy programming and be candid about your limits"],"partnership_formats":[],"partnership_url":null,"brands":["Avant-Garde Legal, PC","Defensibility.ai","IAPP","Mine","LGBT Tech"],"posts_cited":16,"latest_post":"2026-10-07","similar":[{"id":"marcel-velica","url":"https://b2binfluencer.marketing/creators/marcel-velica/"},{"id":"michael-abtar","url":"https://b2binfluencer.marketing/creators/michael-abtar/"},{"id":"shakiva-pierre","url":"https://b2binfluencer.marketing/creators/shakiva-pierre/"}],"engagement":null},{"id":"josh-warwick","name":"Josh Warwick","url":"https://b2binfluencer.marketing/creators/josh-warwick/","markdown_url":"https://b2binfluencer.marketing/creators/josh-warwick.md","descriptor":"Josh Warwick builds Wassist, a service that uses AI agents on WhatsApp to help e-commerce brands guide customers through product discovery, checkout, support and returns.","linkedin_followers":4324,"linkedin_url":"https://www.linkedin.com/in/joshwarwick","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ecommerce-retention"],"audiences":["ecommerce-founders"],"verdict":"Josh Warwick is most useful for explaining AI agents on WhatsApp for e-commerce discovery, checkout, support and returns.","best_for":"A conversational commerce platform or beauty, fashion or lifestyle brand with repeat purchase and service-heavy operations.","not_for":"A paid placement or sponsored post judged on reach, follower demographics and past campaign performance.","takeaways":["Josh Warwick says WhatsApp had 86% month-one retention versus Instagram at 78%.","A WhatsApp exchange with a Prada store became the origin story for Wassist.","Josh Warwick says map the whole journey before deciding what the product is."],"check_first":"Ask for commercial format, rate card, deliverables and audience analytics before contacting.","main_ideas":["Conversation is replacing navigation as the shopping interface","Pick the venue by retention, not by fashion","WhatsApp commerce is already proven — outside EMEA the constraint was staff, not demand","Give every brand a sales associate at any price point","Map the whole journey before deciding what the product is"],"partnership_formats":[],"partnership_url":null,"brands":["Wassist","Prada","Balderton","PerfectTed","Willy Chavarría","eCom Collab Club","Cursor","WIRO","E-commerce Berlin Expo"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"maria-gorn","name":"Maria Gorn","url":"https://b2binfluencer.marketing/creators/maria-gorn/","markdown_url":"https://b2binfluencer.marketing/creators/maria-gorn.md","descriptor":"Maria Gorn shares practical advice on AI-assisted marketing, including video content, outreach, and data tools. Their posts also describe client work at Up Digital, an agency they identify as theirs.","linkedin_followers":2322,"linkedin_url":"https://www.linkedin.com/in/maria-gorn-1a92431a2","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/maria-gorn.webp","topics":["artificial-intelligence","lead-generation"],"audiences":["b2b-marketing-teams"],"verdict":"Useful for practitioner-led content on AI marketing tools, outreach workflows, and AI-assisted video for marketers.","best_for":"B2B marketing agencies or AI tool vendors seeking named-tool walkthroughs and outreach workflow content.","not_for":"Mass-reach consumer campaigns needing measured audience scale, verified video performance, or sponsorship packages.","takeaways":["Quadratic post shows prompt-driven spreadsheets for expenses, price comparisons, dashboards, sales trends, and survey summaries.","Outreach post names Apollo.io, Seamless AI, lemlist, Storeleads, Muraena and favors relationship-first messaging before pitching.","AI video post presents AI avatars and dynamic ads for food, jewelry, travel, e-commerce, medical clients."],"check_first":"Confirm recent reach, engagement, audience makeup, and any client results before setting targets.","main_ideas":["AI is most useful when it turns a specific marketing task into a workable process","AI can scale creative work, but the case is presented as a sales pitch","Good outreach builds familiarity before making a pitch","Trend roundups are a way to scan broadly, not assess deeply"],"partnership_formats":[],"partnership_url":null,"brands":["Up Digital","Muraena.ai","Quadratic"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"richard-atkinson","name":"Richard Atkinson","url":"https://b2binfluencer.marketing/creators/richard-atkinson/","markdown_url":"https://b2binfluencer.marketing/creators/richard-atkinson.md","descriptor":"Richard Atkinson works with Aston University’s Supply Chain Leadership Degree Apprenticeship, welcoming learners, supporting their development and connecting the programme with employers such as Aldi UK and CEVA Logistics.","linkedin_followers":11130,"linkedin_url":"https://www.linkedin.com/in/richardharryatkinson","youtube_url":null,"photo_url":null,"topics":["leadership","supply-chain","supply-chain-resilience"],"audiences":["supply-chain-professionals"],"verdict":"Sharing updates on Aston University's supply chain degree apprenticeship, its learners, cohorts and employer partners.","best_for":"A supply chain leadership programme or professional body recruiting apprentices and employer partners.","not_for":"A supply chain software vendor seeking demo requests from senior directors through paid posts.","takeaways":["The programme welcomes new cohorts and names incoming learners, with campus arrival times and expectations.","An Aldi UK visit links learners, alumni and food supply chain resilience.","A CEVA Logistics profile describes one apprentice's governance and compliance work for an aerospace client."],"check_first":"Ask for LinkedIn admin analytics or survey results by seniority, sector and location.","main_ideas":["A degree apprenticeship should build leaders and networks for life, not just deliver a qualification","Proof of the programme is a named person doing a specific job","Supply chains matter because they feed and connect society","Employer partnerships are active relationships, shown by visits and shared credit","The programme sells career reach across sectors and seniority"],"partnership_formats":["Employer partnership with the Supply Chain Leadership Degree Apprenticeship"],"partnership_url":null,"brands":["Aldi UK","CEVA Logistics"],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"nichola-saleh","url":"https://b2binfluencer.marketing/creators/nichola-saleh/"},{"id":"mary-aiken","url":"https://b2binfluencer.marketing/creators/mary-aiken/"},{"id":"matt-pumfrey","url":"https://b2binfluencer.marketing/creators/matt-pumfrey/"}],"engagement":null},{"id":"dalibor-luke","name":"Dalibor Lukeš","url":"https://b2binfluencer.marketing/creators/dalibor-luke/","markdown_url":"https://b2binfluencer.marketing/creators/dalibor-luke.md","descriptor":"Dalibor Lukeš works on cybersecurity at Vodafone Business, contributing to security services and speaking about enterprise cyber risk, artificial intelligence, and resilience during crises.","linkedin_followers":2294,"linkedin_url":"https://www.linkedin.com/in/daliborlukes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dalibor-luke.webp","topics":["artificial-intelligence","cybersecurity","enterprise-ai","cyber-resilience"],"audiences":["security-leaders"],"verdict":"Dalibor Lukeš is most useful for enterprise cybersecurity talks on AI, identity checks, and crisis resilience.","best_for":"A cybersecurity vendor planning a joint webinar for security leaders.","not_for":"Consumer deepfake or mobile security campaigns measured by reach or engagement.","takeaways":["Buying security technology is not the same as being secure.","Labelling rules will not stop those who break them, so trust has to be verified.","The line between cyber security and physical security has gone."],"check_first":"Ask for documented audience data and terms before contacting them.","main_ideas":["Buying technology is not the same as being secure","Labelling rules will not stop those who break them, so trust has to be verified","Not every SOC is the same","The line between cyber security and physical security has gone","Resilience is built long before the crisis starts"],"partnership_formats":[],"partnership_url":null,"brands":["Vodafone Business","Vodafone Foundation","FM Summit","Konference ISSS","Ekonomický deník"],"posts_cited":11,"latest_post":"2026-09-27","similar":[],"engagement":null},{"id":"darius-radford","name":"Darius Radford","url":"https://b2binfluencer.marketing/creators/darius-radford/","markdown_url":"https://b2binfluencer.marketing/creators/darius-radford.md","descriptor":"Darius Radford focuses on helping organizations secure how they build and run software. At KnightsWatch Cyber, Radford's posts describe the Secure Software Factory, an operating model that connects software delivery, application security, supply-chain controls, risk management, and protection after deployment.","linkedin_followers":704,"linkedin_url":"https://www.linkedin.com/in/darius-radford-3a3ba3202","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/darius-radford.webp","topics":["artificial-intelligence","supply-chain","ai-governance","software-supply-chain-security","application-security"],"audiences":[],"verdict":"Darius Radford is most useful for explaining secure software delivery as an integrated operating model with governance and supply chain controls.","best_for":"Cybersecurity vendors running webinars on secure software supply chains for engineering, AppSec, DevSecOps, and platform leaders.","not_for":"CI/CD vendors seeking paid social campaigns with fast build and deploy claims and reach guarantees.","takeaways":["Security tools alone don't solve a decision-making problem.","Secure software requires connected controls from commit to runtime.","Evaluate tools by how well they fit the operating model."],"check_first":"Ask for recent impressions and engagement on Secure Software Factory posts plus past webinar attendance.","main_ideas":["Security tools alone don’t solve a decision-making problem","Secure software requires connected controls from commit to runtime","Evaluate tools by how well they fit the operating model","Faster, AI-assisted software raises the stakes for trust and governance"],"partnership_formats":[],"partnership_url":null,"brands":["KnightsWatch Cyber","Harness","WeAreDevelopers"],"posts_cited":13,"latest_post":"2026-10-10","similar":[{"id":"jim-manico","url":"https://b2binfluencer.marketing/creators/jim-manico/"},{"id":"motti-sorani","url":"https://b2binfluencer.marketing/creators/motti-sorani/"},{"id":"ronen-slavin","url":"https://b2binfluencer.marketing/creators/ronen-slavin/"}],"engagement":null},{"id":"alex-rossman","name":"Alex Rossman","url":"https://b2binfluencer.marketing/creators/alex-rossman/","markdown_url":"https://b2binfluencer.marketing/creators/alex-rossman.md","descriptor":"Alex Rossman works in marketing at Rossman Media, advising businesses on growth and discussing social commerce, paid channels, and marketing strategy.","linkedin_followers":10406,"linkedin_url":"https://www.linkedin.com/in/alexrossman","youtube_url":null,"photo_url":null,"topics":["ecommerce","leadership","startup","tiktok-shop","social-commerce"],"audiences":["ecommerce-operators"],"verdict":"Alex Rossman is most useful for platform change analysis and agency readiness advice on social commerce and paid channels.","best_for":"Consumer brands launching TikTok Shop or WhatsApp ads with paid acquisition plans.","not_for":"Sponsorship-led awareness campaigns needing rate cards, deliverable lists, or disclosed paid partnerships.","takeaways":["Marketing becomes the scapegoat when a business is not ready to scale.","Founders doing their own marketing pay for the learning curve.","TikTok Shop has moved from experiment to revenue driver."],"check_first":"Confirm per-post reach, engagement, audience breakdown, and partnership scope before planning.","main_ideas":["Marketing becomes the scapegoat when a business is not ready to scale","Founders doing their own marketing pay for the learning curve","New ad surfaces deserve early, segment-by-segment analysis","TikTok Shop has moved from experiment to revenue driver","Founder pressure is a shared condition, not a personal failing"],"partnership_formats":[],"partnership_url":null,"brands":["Rossman Media","JadePuma"],"posts_cited":11,"latest_post":"2026-08-17","similar":[{"id":"umar-faizan","url":"https://b2binfluencer.marketing/creators/umar-faizan/"},{"id":"robb-fahrion","url":"https://b2binfluencer.marketing/creators/robb-fahrion/"},{"id":"vitalii-khyzhniak","url":"https://b2binfluencer.marketing/creators/vitalii-khyzhniak/"}],"engagement":null},{"id":"heros-h","name":"Heros H.","url":"https://b2binfluencer.marketing/creators/heros-h/","markdown_url":"https://b2binfluencer.marketing/creators/heros-h.md","descriptor":"Heros H. creates B2B sales content about building referral processes and preparing salespeople for customer meetings. The posts explain practical sales routines and describe an automated meeting-preparation agent that turns company research into pain-point hypotheses, opening observations, and discovery questions.","linkedin_followers":2370,"linkedin_url":"https://www.linkedin.com/in/heros-citrangulo","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales"],"audiences":["b2b-sales-teams"],"verdict":"Heros H. is most useful for Portuguese-language B2B sales content on referral routines and meeting preparation.","best_for":"A B2B sales-enablement campaign for Portuguese-speaking sales teams seeking referrals and meeting preparation.","not_for":"English-language broad-reach awareness campaigns for general business audiences outside sales tools.","takeaways":["Ask for three specific referrals at the end of every meeting, starting with the first.","Preparation matters only if it ends in a hypothesis about the customer's pain.","An agent briefs each meeting the night before with pain hypotheses, observations, and discovery questions."],"check_first":"Confirm audience analytics, rate card, sponsorship policy, and performance results with Heros H.","main_ideas":["Asking for referrals should be a mandatory step in every meeting, not something a seller does only when feeling confident","Preparation is worth the time only if it ends in a hypothesis about the customer's pain","The fix they keep proposing is an agent that briefs each meeting the night before","They reduce the argument to a before-and-after: the 12 hours before the call, not talent, decide which seller gets answered"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic (Claude, Claude Code)"],"posts_cited":10,"latest_post":"2026-07-08","similar":[{"id":"diego-lorenzo-carvalho","url":"https://b2binfluencer.marketing/creators/diego-lorenzo-carvalho/"},{"id":"fernanda-oi","url":"https://b2binfluencer.marketing/creators/fernanda-oi/"}],"engagement":null},{"id":"mike-chen","name":"Mike Chen","url":"https://b2binfluencer.marketing/creators/mike-chen/","markdown_url":"https://b2binfluencer.marketing/creators/mike-chen.md","descriptor":"Mike Chen is a people and talent adviser who works with companies on fractional leadership, recruiting, executive hiring, and other people-related challenges.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michaeldavidchen","youtube_url":null,"photo_url":null,"topics":["recruiting","hr","talent-acquisition"],"audiences":["hr-and-people-leaders"],"verdict":"Mike Chen is useful for people and talent advice, fractional leadership, recruiting, executive hiring, and partner introductions.","best_for":"A B2B HR tech company growing a fractional leadership network through co-advisory or referral work.","not_for":"A broad awareness push with paid sponsored posts, large reach, and predictable engagement reporting.","takeaways":["Fractional leaders should know when to bring in partners rather than do everything alone.","Good hiring depends on understanding the work behind the job description.","People work should respond to business change."],"check_first":"Confirm whether Mike Chen accepts paid partnerships and ask for audience analytics and performance data.","main_ideas":["Fractional leadership means knowing when to bring in partners","Good hiring depends on understanding the work behind the job description","People work should respond to business change","HR technology is most relevant when it helps with specific decisions"],"partnership_formats":["Fractional people and talent advisory through Chen Advisory","HR technology advisory relationship","Recruiting and executive search partnership","Role referral and talent introduction support"],"partnership_url":null,"brands":["Chen Advisory","Viome","TalentReach","Aura AI"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ravi-nandan-sinha","name":"Ravi Nandan Sinha","url":"https://b2binfluencer.marketing/creators/ravi-nandan-sinha/","markdown_url":"https://b2binfluencer.marketing/creators/ravi-nandan-sinha.md","descriptor":"Ravi Nandan Sinha writes about connecting businesses, investors, and government around MSME growth, industrial energy efficiency, clean energy, and India–Vietnam digital trade.","linkedin_followers":16903,"linkedin_url":"https://www.linkedin.com/in/ravi-nandan-sinha-106a5320","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ravi-nandan-sinha.webp","topics":[],"audiences":[],"verdict":"Ravi Nandan Sinha is useful for stakeholder engagement and market entry in India's industrial energy efficiency and MSME trade sectors.","best_for":"A renewable-energy or trade consultancy focused on India industrial energy efficiency and MSME trade.","not_for":"Consumer brands or software vendors seeking guaranteed sponsored reach and measurable conversion.","takeaways":["Industry uses roughly half of India's energy; steel, aluminium, cement are heaviest opportunities.","Ease of doing business means MSMEs can reach government, find ecosystem, convert interest.","They describe talks with a South Korean company about industrial energy optimisation joint venture."],"check_first":"Confirm audience data, engagement results, and whether they offer sponsorship packages or rates.","main_ideas":["Industrial energy efficiency is India's next competitive advantage","Ease of doing business means access and conversion, not just policy","Cross-border digital trade can give MSMEs direct market access","Clean-energy adoption is a financing and execution problem","MSME market access is the through-line across energy, trade, and state investment"],"partnership_formats":[],"partnership_url":null,"brands":["MSME Business Forum India","Greenpill Renewable Energy Private Limited"],"posts_cited":12,"latest_post":"2026-08-24","similar":[],"engagement":null},{"id":"toby-lavigne","name":"Toby LaVigne","url":"https://b2binfluencer.marketing/creators/toby-lavigne/","markdown_url":"https://b2binfluencer.marketing/creators/toby-lavigne.md","descriptor":"Toby LaVigne writes about helping business owners clarify what makes their companies distinctive and align leadership, strategy, people, and operations to build trust and improve service.","linkedin_followers":17398,"linkedin_url":"https://www.linkedin.com/in/tobylavigne","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/toby-lavigne.webp","topics":["leadership","recruiting"],"audiences":["business-owners"],"verdict":"Toby LaVigne is most useful for long-form thought leadership on business clarity, alignment, trust, and workforce systems.","best_for":"A consulting, leadership, or advisory firm selling alignment or clarity to owner-led and mid-market companies.","not_for":"Brands needing short-form video, booked reach, engagement targets, or turnkey sponsored packages with published rates.","takeaways":["Serving every kind of customer can make a company harder to explain and deliver.","Organizational misalignment is linked to weaker trust, recruiting and retention challenges, and rework.","Younger workers are reacting to a broken model, not to work itself."],"check_first":"Confirm whether Toby LaVigne accepts sponsorships and request terms, scope, and audience demographics.","main_ideas":["The advantage owners already have but can no longer see","Treat misalignment as the cause, not the symptom","Younger workers are reacting to a broken model, not to work itself"],"partnership_formats":[],"partnership_url":null,"brands":["Maverickworks"],"posts_cited":10,"latest_post":"2026-09-20","similar":[],"engagement":null},{"id":"jeff-bevis","name":"Jeff Bevis","url":"https://b2binfluencer.marketing/creators/jeff-bevis/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-bevis.md","descriptor":"Jeff Bevis writes about rebuilding franchise brands and improving home-care operations. Bevis's posts emphasize fixing the systems behind a business, supporting franchisees, and connecting home-care agencies with operational services and technology.","linkedin_followers":5038,"linkedin_url":"https://www.linkedin.com/in/jeffreybevis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-bevis.webp","topics":["supply-chain"],"audiences":[],"verdict":"Jeff Bevis is most useful for practitioner-led content and advisory on fixing franchise operations and home-care systems before marketing.","best_for":"Franchise consulting firms or plateaued franchise brands needing system-first turnaround advice.","not_for":"High-reach sponsored-content bursts or single-point home-care vendor campaigns with rate cards.","takeaways":["A stalled franchise brand is a systems problem before it is a marketing problem.","Win back existing franchisees before recruiting new ones.","Casiva Alliance brings home-care services, technology, and data together."],"check_first":"Confirm audience job titles and sponsorship terms before pitching a paid engagement.","main_ideas":["A stalled franchise brand is a systems problem before it is a marketing problem","Protect what made customers and franchisees loyal, then cut everything else without sentimentality","Fix the operational core before refreshing the public-facing brand","Win back existing franchisees before recruiting new ones","Protect operator margins and build tools around actual daily work"],"partnership_formats":[],"partnership_url":null,"brands":["Casiva Alliance","True North","Home Care Association of America"],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"john-henning","url":"https://b2binfluencer.marketing/creators/john-henning/"},{"id":"tom-crowther","url":"https://b2binfluencer.marketing/creators/tom-crowther/"},{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"}],"engagement":null},{"id":"sean-scogin","name":"Sean Scogin","url":"https://b2binfluencer.marketing/creators/sean-scogin/","markdown_url":"https://b2binfluencer.marketing/creators/sean-scogin.md","descriptor":"Sean Scogin works with direct-to-consumer brands on marketing strategy, customer research, and developing distinct ideas for advertising. They built BrightCircle, which helps brands find underused customer segments and messaging for their ads.","linkedin_followers":2976,"linkedin_url":"https://www.linkedin.com/in/seanscogin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sean-scogin.webp","topics":["ecommerce","paid-ads","meta-ads","creative-strategy","customer-research"],"audiences":["ecommerce-marketers","dtc-founders"],"verdict":"Sean Scogin is most useful for DTC marketing strategy, customer research, and distinct ad arguments.","best_for":"DTC brands spending at least $50K a month on Meta, or $10M-$50M revenue.","not_for":"Brands below $50K monthly Meta spend or seeking sponsorship packages.","takeaways":["More ad variations do not fix rising Meta costs; genuinely different arguments might.","Black Friday discounts should carry a condition and be judged on profit per order.","A marketing team needs one person to make sense of customer feedback."],"check_first":"Confirm they work with DTC brands spending at least $50K monthly on Meta.","main_ideas":["A marketing team needs one person whose job is to make sense of customer feedback","AI helps the work feel more right, but it does not press the button","Producing more ad variations will not fix rising Meta costs; producing genuinely different arguments might","Black Friday discounts should carry a condition and be judged on profit per order"],"partnership_formats":["Free messaging and audience diagnostic","Offer review plus campaign production, 10 business days"],"partnership_url":null,"brands":["BrightCircle","Vari","OP2","Frog Fuel"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"justin-neal","name":"Justin Neal","url":"https://b2binfluencer.marketing/creators/justin-neal/","markdown_url":"https://b2binfluencer.marketing/creators/justin-neal.md","descriptor":"Justin Neal is a mortgage originator and recruiter at Summit Mortgage Corporation. They share ideas on helping loan officers grow their businesses, including AI search visibility and automation.","linkedin_followers":4438,"linkedin_url":"https://www.linkedin.com/in/justindneal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-neal.webp","topics":["artificial-intelligence","recruiting","workflow-automation","generative-engine-optimization"],"audiences":[],"verdict":"They are most useful for content and sessions on getting loan officers found in AI search.","best_for":"This fits a mortgage recruiting or mortgage technology brand seeking loan-officer education content.","not_for":"This does not fit a consumer-facing national lender seeking high-reach borrower awareness with verified performance.","takeaways":["Neal says mortgage clients will start finding lenders through AI, not Google.","October recruiting promo offered one originator follower growth and first-position ChatGPT placement.","They list YouTube, Google Business Profiles, Facebook, and reviews as AI search sources."],"check_first":"Ask for recent audience roles, locations, AI-search post reach, engagement, and terms.","main_ideas":["Mortgage clients will start finding lenders through AI, not Google","High performance starts with personal performance","Most people do not need advice; they want to be heard","Comedy sharpened recruiting and presentation skills","Loan officers need a working session, not another course"],"partnership_formats":["AI-visibility (GEO) content collaboration","Podcast or live co-host appearance","Loan-officer marketing working session","Automation build walkthrough","Recruiting campaign promotion"],"partnership_url":null,"brands":["Summit Mortgage Corporation","AnnieMac Home Mortgage"],"posts_cited":13,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"chris-silverwood","name":"Chris Silverwood","url":"https://b2binfluencer.marketing/creators/chris-silverwood/","markdown_url":"https://b2binfluencer.marketing/creators/chris-silverwood.md","descriptor":"Chris Silverwood provides fractional sales leadership through Coastal Tide, helping growing businesses set sales priorities, manage pipelines, focus on the right customers and opportunities, and align their sales teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cmesilverwood","youtube_url":null,"photo_url":null,"topics":["leadership","sales","sales-leadership","pipeline-management"],"audiences":[],"verdict":"Most useful for fractional sales leadership to improve stalled pipelines, targeting, follow-up, and team alignment.","best_for":"A growing B2B professional-services firm needing fractional sales leadership and pipeline diagnosis.","not_for":"A B2B CRM vendor seeking paid LinkedIn sponsorship posts, webinar, media kit, or rate card.","takeaways":["Check opportunities without meaningful contact in the past 30 days.","Before hiring another salesperson, check qualified pipeline, follow-up, targeting, and active leadership.","Choose a few priorities and align the team like a rowing crew."],"check_first":"Confirm client references, agreed success measures, and audience data before contacting them.","main_ideas":["Fractional sales leadership is an embedded role, not occasional advice","Too many ideas, not too few, is the usual growth problem","Follow-up is often the first fix, before more leads or tools","Diagnose the sales operation before adding a salesperson","A sales team is built like a rowing crew"],"partnership_formats":["Fractional sales leadership engagement"],"partnership_url":null,"brands":["Coastal Tide"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"cory-bruscia","url":"https://b2binfluencer.marketing/creators/cory-bruscia/"},{"id":"kate-redfern","url":"https://b2binfluencer.marketing/creators/kate-redfern/"},{"id":"j-abraham","url":"https://b2binfluencer.marketing/creators/j-abraham/"}],"engagement":null},{"id":"randal-pike","name":"Randal Pike","url":"https://b2binfluencer.marketing/creators/randal-pike/","markdown_url":"https://b2binfluencer.marketing/creators/randal-pike.md","descriptor":"Randal Pike is a manufacturing and operations leader focused on scaling complex hardware production, building reliable operations, and helping teams make decisions closer to the work.","linkedin_followers":1506,"linkedin_url":"https://www.linkedin.com/in/randypike","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/randal-pike.webp","topics":["leadership","supply-chain","operational-excellence","continuous-improvement","lean-manufacturing","manufacturing-operations"],"audiences":["manufacturing-leaders"],"verdict":"Randal Pike is most useful for practical operations leadership content on scaling complex manufacturing and infrastructure work.","best_for":"A manufacturing technology vendor running a VP Operations thought leadership campaign for hardware manufacturers.","not_for":"A general business software company seeking broad reach or short form video.","takeaways":["The principles stay the same; the application has to change.","Scaling the operation is harder than launching the product.","Add structure for consistency without creating bureaucracy."],"check_first":"Check whether Pike accepts sponsorships and request rates, formats, scheduling and audience demographics.","main_ideas":["The principles stay the same; the application has to change","Scaling the operation is harder than launching the product","Agility means deciding before the opportunity disappears","Ask three questions before choosing a solution","Add structure, not bureaucracy"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-06","similar":[{"id":"nicholas-parton","url":"https://b2binfluencer.marketing/creators/nicholas-parton/"},{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"},{"id":"natalia-dubnyak","url":"https://b2binfluencer.marketing/creators/natalia-dubnyak/"}],"engagement":null},{"id":"abu-bakar-siddique","name":"Abu Bakar Siddique","url":"https://b2binfluencer.marketing/creators/abu-bakar-siddique/","markdown_url":"https://b2binfluencer.marketing/creators/abu-bakar-siddique.md","descriptor":"Abu Bakar Siddique works on TikTok Shop growth for e-commerce brands, with a focus on creator-affiliate programs, product listings, and store operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/abubakarsiddiquetikverse","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abu-bakar-siddique.webp","topics":["ecommerce","tiktok-shop"],"audiences":["dtc-brands"],"verdict":"Most useful for building and running TikTok Shop creator-affiliate systems and fixing listings before scaling traffic.","best_for":"DTC brands with a live or imminent US TikTok Shop store needing an outside operator.","not_for":"Brands seeking a single paid sponsored placement or reach from this person's own audience.","takeaways":["Check pricing, reviews, product images, search titles, and offer before scaling traffic.","Find creators whose content matches the product and build long-term relationships.","Track content performance and scale partnerships that produce sales."],"check_first":"Ask for a US store reference and whether sponsorships are available.","main_ideas":["A creator-affiliate programme is a system, not a sample shipment","Partnership quality beats creator count","Fix listing conversion before scaling traffic","International expansion is a scoping decision, not just opening a new market","TikTok Shop growth is an operational bundle built on repeatable systems"],"partnership_formats":["TikTok Shop account and store management","Creator and affiliate program management","Creator sourcing, outreach and product seeding","Listing and conversion optimisation","International market expansion assessment","Performance tracking and partnership scaling"],"partnership_url":null,"brands":["TikSale"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"syed-anas","url":"https://b2binfluencer.marketing/creators/syed-anas/"},{"id":"muhammad-asad","url":"https://b2binfluencer.marketing/creators/muhammad-asad/"},{"id":"hassan-raza","url":"https://b2binfluencer.marketing/creators/hassan-raza/"}],"engagement":null},{"id":"heather-jackson","name":"Heather Jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/","markdown_url":"https://b2binfluencer.marketing/creators/heather-jackson.md","descriptor":"Heather Jackson works on connecting students with career discovery and education pathways to manufacturing jobs. Her work focuses on building talent pipelines through collaboration among employers, educators, workforce organizations, and communities in Indiana.","linkedin_followers":1248,"linkedin_url":"https://www.linkedin.com/in/heatherjackson","youtube_url":null,"photo_url":null,"topics":["workforce-development","manufacturing-workforce"],"audiences":[],"verdict":"Most useful for Indiana employer-led talent pipeline partnerships that connect career discovery, education pathways, and manufacturing jobs.","best_for":"Indiana manufacturers, workforce groups, or associations seeking co-marketing, panels, or partnerships, not paid reach.","not_for":"National software or consumer brands wanting broad sponsored reach and direct-response signups from general audiences.","takeaways":["Companies cannot solve the talent shortage one at a time.","Career discovery has to come before students choose a pathway.","Exposure alone is not enough; the pathway has to be built end to end."],"check_first":"Confirm their role, outcomes, reach, and any documented commercial format before contacting them.","main_ideas":["Companies cannot solve the talent shortage one at a time","Career discovery has to come before students choose a pathway","Exposure alone is not enough — the pathway has to be built end to end","Change requires leaders who invest before the payoff","Convening is the method, not publishing"],"partnership_formats":[],"partnership_url":null,"brands":["TechIndiana","iXplore Foundation","Indiana Manufacturers Association"],"posts_cited":18,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"mark-coulson","name":"Mark Coulson","url":"https://b2binfluencer.marketing/creators/mark-coulson/","markdown_url":"https://b2binfluencer.marketing/creators/mark-coulson.md","descriptor":"Mark Coulson writes about practical procurement: negotiating supplier deals, managing spend categories, improving visibility of procurement in business decisions, and applying human judgment to AI-generated work.","linkedin_followers":14107,"linkedin_url":"https://www.linkedin.com/in/interimprocurement","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","procurement","ai-in-procurement"],"audiences":["procurement-leaders"],"verdict":"Mark Coulson is most useful for practical procurement content on supplier negotiation, spend categories, visibility, and checking AI work.","best_for":"B2B SaaS or procurement software campaigns targeting procurement and finance practitioners who influence spend.","not_for":"Consumer brand campaigns seeking broad UK household reach or lifestyle-led creative for general audiences.","takeaways":["A software benchmark said 15% savings; an experienced negotiator got 44%.","Five stages assess category management, from unowned spend to source of advantage.","Procurement's problem is visibility, not status; board packs affect accountability."],"check_first":"Confirm audience role, seniority, industry, geography, company size, and recent post results.","main_ideas":["Benchmark tools set a floor, not a realistic savings target","Procurement's problem is visibility, not status","Most spend categories are owned on paper, not actually managed","The risk with AI is accepting the first answer","Ask where a supplier's margin actually comes from"],"partnership_formats":[],"partnership_url":null,"brands":["BMC"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"tom-crowther","name":"Tom Crowther","url":"https://b2binfluencer.marketing/creators/tom-crowther/","markdown_url":"https://b2binfluencer.marketing/creators/tom-crowther.md","descriptor":"Tom Crowther writes about how growing franchise networks can manage technology, clarify decision-making and responsibility, and understand cyber risk.","linkedin_followers":1227,"linkedin_url":"https://www.linkedin.com/in/tomcrowther","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-crowther.webp","topics":["leadership"],"audiences":[],"verdict":"Tom Crowther is most useful for framing franchise technology and cyber risk as governance and decision rights.","best_for":"A franchise consultancy or network leader campaign about technology governance and responsibility.","not_for":"A product-led security vendor campaign promoting a specific platform or purchase intent.","takeaways":["A network can outgrow how it manages technology before it outgrows the technology itself.","Map decision rights and system ownership before deciding which system to replace.","Cyber risk starts with who makes technology decisions, not just security software."],"check_first":"Confirm audience roles, engagement data, and whether any partnership or sponsorship format exists.","main_ideas":["A network can outgrow how it manages technology before it outgrows the technology itself","Map decision rights and system ownership before deciding which system to replace","Cyber risk in a franchise network starts with who makes the technology decisions","The hard balance is consistency for the network without removing franchisee independence","Turns technology management into leadership questions rather than technical ones"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"toqeer-sajid","name":"Toqeer Sajid","url":"https://b2binfluencer.marketing/creators/toqeer-sajid/","markdown_url":"https://b2binfluencer.marketing/creators/toqeer-sajid.md","descriptor":"Toqeer Sajid writes about helping start-ups build efficient operations, using scalable processes and thoughtful automation to reduce wasted work and support growth.","linkedin_followers":12800,"linkedin_url":"https://www.linkedin.com/in/toqeer-sajid","youtube_url":null,"photo_url":null,"topics":["startup","business-automation","founder-dependency"],"audiences":["founders","service-business-owners"],"verdict":"Toqeer Sajid is most useful for start-up operations advice on standardising processes and selective automation.","best_for":"A B2B SaaS company seeking operational efficiency content or a workshop.","not_for":"Consumer lifestyle campaigns or paid product placement for broad 18-to-34 audiences.","takeaways":["Fix inefficient processes before scaling and automate routine tasks selectively.","Keep complex customer support and personal client communication under human judgment.","Operational disorder can cause wasted money, warehouse backlogs, and missed deadlines."],"check_first":"Confirm audience role, company size, sector, geography, and recent post performance.","main_ideas":["Build a business that does not depend on the founder","Automate selectively, not by copying others","Treat operational waste as a business risk","Match the fix to the business model"],"partnership_formats":[],"partnership_url":null,"brands":["Zapier","Integromat","Calendly","Shopify Flow","Stocky"],"posts_cited":13,"latest_post":"2026-08-25","similar":[{"id":"ameer-hamza-mushtaq","url":"https://b2binfluencer.marketing/creators/ameer-hamza-mushtaq/"},{"id":"will-shonn","url":"https://b2binfluencer.marketing/creators/will-shonn/"}],"engagement":null},{"id":"henry-cedeno","name":"Henry Cedeno","url":"https://b2binfluencer.marketing/creators/henry-cedeno/","markdown_url":"https://b2binfluencer.marketing/creators/henry-cedeno.md","descriptor":"Henry Cedeno creates business-focused content about responding quickly to property-management and contractor inquiries, including how automated follow-up can help capture prospective tenants and customers.","linkedin_followers":6657,"linkedin_url":"https://www.linkedin.com/in/henrycedeno","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/henry-cedeno.webp","topics":["property-management"],"audiences":[],"verdict":"Henry Cedeno is most useful for content about fast responses to property-management and contractor inquiries and automated follow-up.","best_for":"A property management software company promoting lead-response automation to property managers and small-portfolio operators.","not_for":"A home decor or furniture brand seeking homeowner-facing lifestyle posts about seasonal interior products.","takeaways":["A property manager misses calls while showing a unit on Sunday.","Unanswered estimate requests are framed as lost jobs and referrals.","A post cites 62% for a rental inquiry that never reaches follow-up."],"check_first":"Confirm audience demographics, sources for statistics, and whether they will promote another vendor's tool.","main_ideas":["The first responder wins, not the best offering","Unanswered inquiries are priced as lost revenue","After-hours and weekend coverage is the priority","Automated follow-up as a tireless employee","Silence also erodes referrals"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-04","similar":[{"id":"prosper-taruvinga","url":"https://b2binfluencer.marketing/creators/prosper-taruvinga/"},{"id":"laura-l-kreuger","url":"https://b2binfluencer.marketing/creators/laura-l-kreuger/"},{"id":"becca-stafford","url":"https://b2binfluencer.marketing/creators/becca-stafford/"}],"engagement":null},{"id":"steven-mostyn","name":"Steven Mostyn","url":"https://b2binfluencer.marketing/creators/steven-mostyn/","markdown_url":"https://b2binfluencer.marketing/creators/steven-mostyn.md","descriptor":"Steven Mostyn is a recruiter and career adviser who helps professionals and executives with job-search strategy, career positioning, and interview preparation. Mostyn's posts also discuss how AI is changing work and the skills job seekers may need.","linkedin_followers":13757,"linkedin_url":"https://www.linkedin.com/in/stevenmostyn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steven-mostyn.webp","topics":["artificial-intelligence","recruiting"],"audiences":[],"verdict":"Steven Mostyn is useful for job-search strategy, interview preparation, and career advice tied to hiring conditions.","best_for":"A career coaching company running a co-branded webinar on job-search strategy for mid-career professionals.","not_for":"A B2B recruiting technology platform selling software to talent acquisition leaders.","takeaways":["A realistic search runs about 11 weeks at median and six to nine months for executives.","Interviews turn on trust as well as skills.","AI is reshaping which skills stay durable."],"check_first":"Ask for audience seniority, function, region, comparable session results, and partnership terms.","main_ideas":["A job search is a campaign with a diagnosable timeline","The hiring market is unusually slow—and candidates need to adapt","Confidence is the first obstacle; repair it before tactics can work","Interviews test trust as much as skill","AI is a career-durability problem, not just a job-loss question"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"dennis-smith","url":"https://b2binfluencer.marketing/creators/dennis-smith/"},{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"daryn-edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/"}],"engagement":null},{"id":"hassan-raza","name":"Hassan Raza","url":"https://b2binfluencer.marketing/creators/hassan-raza/","markdown_url":"https://b2binfluencer.marketing/creators/hassan-raza.md","descriptor":"Hassan Raza helps eCommerce brands launch and grow TikTok Shop stores, with work spanning product listings, pricing, content, creator and affiliate partnerships, and paid campaigns across UK and European markets.","linkedin_followers":798,"linkedin_url":"https://www.linkedin.com/in/hassan-raza-tiktok-shop-expert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hassan-raza.webp","topics":["tiktok-shop","social-commerce"],"audiences":["ecommerce-brands"],"verdict":"Hassan Raza is most useful for launching and growing TikTok Shop stores across UK and European markets.","best_for":"A mid-size beauty or household brand launching TikTok Shop in Germany and Spain.","not_for":"A consumer brand wanting sponsored posts on Raza's own LinkedIn or TikTok following.","takeaways":["Every European market has to be run as its own operation.","Affiliate and creator activity is the main sales engine; paid ads extend proven demand.","Weak sales usually come from pairing and positioning, not from a lack of visitors."],"check_first":"Ask for store identity, absolute results, and a longer-term performance record.","main_ideas":["A good dashboard day is the visible part of years of testing, not an overnight win","Every European market has to be run as its own operation","Weak sales usually come from pairing and positioning, not from a lack of visitors","Affiliate and creator activity is the main sales engine; paid ads extend proven demand","Content is a repeating test cycle, not a launch asset"],"partnership_formats":["TikTok Shop launch and account setup","Affiliate and creator network building","Content strategy and UGC testing","Paid growth through TikTok Ads and GMV Max","Cross-market expansion across UK and EU"],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"abu-bakar-siddique","url":"https://b2binfluencer.marketing/creators/abu-bakar-siddique/"},{"id":"will-shonn","url":"https://b2binfluencer.marketing/creators/will-shonn/"},{"id":"muhammad-farhan","url":"https://b2binfluencer.marketing/creators/muhammad-farhan/"}],"engagement":null},{"id":"dennis-smith","name":"Dennis Smith","url":"https://b2binfluencer.marketing/creators/dennis-smith/","markdown_url":"https://b2binfluencer.marketing/creators/dennis-smith.md","descriptor":"Dennis Smith is a recruiting and human-resources professional. After 29 years in recruiting, Smith says they joined Texoma Community Center as HR Manager. Their posts discuss hiring, candidate experience, and how AI is changing recruiting and job searches.","linkedin_followers":20587,"linkedin_url":"https://www.linkedin.com/in/smith-dennis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dennis-smith.webp","topics":["artificial-intelligence","recruiting","healthcare","hr","candidate-experience","ai-in-recruiting"],"audiences":["talent-acquisition-leaders"],"verdict":"Dennis Smith is most useful for practical recruiting content on candidate experience, AI in hiring, and recruiter judgment.","best_for":"They fit a recruitment technology company seeking content for talent acquisition leaders.","not_for":"They do not fit a national behavioral-health nonprofit employer-brand campaign for multi-state clinician applications.","takeaways":["Efficiency can feel indifferent; candidates need preparation, updates, dignified rejection, and check-ins after hiring.","AI can help candidates and recruiters, but generic AI-polished applications hide what is real.","After 29 years recruiting, Smith joined Texoma Community Center as HR Manager."],"check_first":"Confirm audience makeup, partnership formats, and comparable results before contacting them.","main_ideas":["AI should sharpen judgment and a candidate's own voice, not replace either","Candidate experience is hospitality, not efficiency","After a corporate recruiting career, local and mission-driven work","The job market is improving faster than the hiring process"],"partnership_formats":[],"partnership_url":null,"brands":["Texoma Community Center","AT&T Wireless","Recruiting Future"],"posts_cited":14,"latest_post":"2026-09-29","similar":[{"id":"steven-mostyn","url":"https://b2binfluencer.marketing/creators/steven-mostyn/"},{"id":"phong-trieu","url":"https://b2binfluencer.marketing/creators/phong-trieu/"},{"id":"russell-mikowski","url":"https://b2binfluencer.marketing/creators/russell-mikowski/"}],"engagement":null},{"id":"martin-k","name":"Martin K.","url":"https://b2binfluencer.marketing/creators/martin-k/","markdown_url":"https://b2binfluencer.marketing/creators/martin-k.md","descriptor":"Martin Kilp shares LinkedIn commentary on ecommerce and digital advertising, especially Snapchat campaigns, incrementality measurement, and emerging agentic commerce.","linkedin_followers":6272,"linkedin_url":"https://www.linkedin.com/in/martinkilp","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","paid-ads","agentic-commerce","attribution"],"audiences":[],"verdict":"Useful for LinkedIn posts explaining agentic commerce, Snapchat campaigns, and incrementality measurement to ecommerce and paid-media practitioners.","best_for":"B2B ecommerce software or measurement tools running a short LinkedIn post series.","not_for":"Consumer skincare or fashion short-form video campaigns needing on-camera demos and guaranteed consumer reach.","takeaways":["A four-point UCP readiness diagnostic for Shopify stores.","Last-click reporting stops describing what happened once an agent completes the sale.","Snapchat is an underpriced, measurable channel for ecommerce and retail advertisers."],"check_first":"Confirm audience analytics, sponsorship terms, and independence from Snap.","main_ideas":["AI agents are becoming a buying surface, and the buy button is moving off the retailer’s site","Last-click reporting stops describing what happened once an agent completes the sale","Judge channels by incremental return and halo, not by the sale they appear to have taken","Snapchat is an underpriced, measurable channel for ecommerce and retail advertisers","Explain the platform change plainly, then reduce it to a short checklist"],"partnership_formats":[],"partnership_url":null,"brands":["Snap Inc.","WorkMagic","Northbeam"],"posts_cited":15,"latest_post":"2026-08-24","similar":[],"engagement":null},{"id":"jonathan-spiess","name":"Jonathan Spiess","url":"https://b2binfluencer.marketing/creators/jonathan-spiess/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-spiess.md","descriptor":"Jonathan Spiess works in growth-marketing recruiting, helping companies define roles and find growth leaders.","linkedin_followers":19322,"linkedin_url":"https://www.linkedin.com/in/growthleaders","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jonathan-spiess.webp","topics":["recruiting"],"audiences":[],"verdict":"Jonathan Spiess is most useful for practical lessons on growth-marketing role design, hiring decisions, and candidate framing.","best_for":"A B2B SaaS company filling a growth-marketing leadership role and wanting employer-brand content.","not_for":"A product-led growth vendor seeking a practitioner to teach PLG execution, or a DTC brand seeking sponsored placements.","takeaways":["A salary is a cost line; a senior growth hire is an impact decision.","A hybrid growth role still needs a primary job.","A strong candidate's framing can hide their ambition."],"check_first":"Confirm sponsorship formats, rates, and how to inquire through LinkedIn before planning a placement.","main_ideas":["A salary is a cost line; a senior growth hire is an impact decision","A hybrid growth role still needs a primary job","Specialist recruiters and internal talent are complements, not rivals","A strong candidate's framing can hide their ambition"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"eric-victor-gitter","name":"Eric Victor Gitter","url":"https://b2binfluencer.marketing/creators/eric-victor-gitter/","markdown_url":"https://b2binfluencer.marketing/creators/eric-victor-gitter.md","descriptor":"Eric Victor Gitter writes about AI infrastructure and technology distribution, including the power, cooling, and data-center capacity behind AI, and how IT channel businesses can respond to changing supply and demand.","linkedin_followers":3955,"linkedin_url":"https://www.linkedin.com/in/ericgitter","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","ai-infrastructure"],"audiences":[],"verdict":"They are most useful for translating AI infrastructure trends into IT channel decisions.","best_for":"A technology distribution company planning a partner session on AI infrastructure strategy.","not_for":"A sponsor wanting an always-on paid content series with audience guarantees.","takeaways":["About half of the roughly $6.7 trillion data-center buildout is not silicon or compute.","Power infrastructure is 15-25%, cooling 10-15%, facilities 5-10% of spending.","Build a hyperscaler practice on AWS, Microsoft Azure, or Google Cloud."],"check_first":"Ask for recent LinkedIn analytics, audience breakdowns, engagement, and specific posts before contacting.","main_ideas":["AI infrastructure opportunity extends beyond chips","Supply constraints make hyperscaler alignment a strategic choice","AI adoption needs practical outcomes and trustworthy content"],"partnership_formats":[],"partnership_url":null,"brands":["Lenovo","Ingram Micro","NVIDIA"],"posts_cited":10,"latest_post":"2026-09-11","similar":[{"id":"trent-warren","url":"https://b2binfluencer.marketing/creators/trent-warren/"},{"id":"simon-allen","url":"https://b2binfluencer.marketing/creators/simon-allen/"},{"id":"michael-freedman","url":"https://b2binfluencer.marketing/creators/michael-freedman/"}],"engagement":null},{"id":"arthur-velasquez","name":"Arthur Velasquez","url":"https://b2binfluencer.marketing/creators/arthur-velasquez/","markdown_url":"https://b2binfluencer.marketing/creators/arthur-velasquez.md","descriptor":"Arthur Velasquez shares practical guidance for sales leaders, including frameworks for building high-performing teams, planning sales kickoffs, and strengthening a growth mindset.","linkedin_followers":4493,"linkedin_url":"https://www.linkedin.com/in/arthurvelasquez","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arthur-velasquez.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership"],"audiences":["sales-leaders"],"verdict":"Arthur Velasquez is useful for sales leadership workshops and sales kickoff planning with practical plans.","best_for":"This fits B2B software or technology sales organizations needing a workshop or kickoff planning engagement.","not_for":"It does not fit consumer or mass-market sponsored content campaigns depending on reach and audience data.","takeaways":["Ten tips cover kickoff planning, cross-team alignment, AI use, value propositions, and first 90 days.","Managers need frameworks and practice time to reinforce kickoff messages throughout the year.","Posts emphasize performance without burnout, customer outcomes, and learning leadership growth from mentors."],"check_first":"Ask for the full growth-mindset article, podcast episode, audience demographics, and engagement on comparable posts.","main_ideas":["A sales kickoff should create a plan teams can carry into the year","Sell the customer outcome, not just the product","Build performance without burning people out","Leadership growth is learned from other people","Use practical evidence instead of sales-tech hype"],"partnership_formats":[],"partnership_url":null,"brands":["Insight Software","Better Revenue Teams"],"posts_cited":11,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"deloris-fisher","name":"Deloris Fisher","url":"https://b2binfluencer.marketing/creators/deloris-fisher/","markdown_url":"https://b2binfluencer.marketing/creators/deloris-fisher.md","descriptor":"Deloris Fisher writes about logistics and e-commerce technology, with a focus on fulfillment systems, software integrations, shipment visibility, and scaling operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/deloris-fisher-cl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/deloris-fisher.webp","topics":["artificial-intelligence","ecommerce","supply-chain","ecommerce-fulfillment"],"audiences":["ecommerce-operators"],"verdict":"Deloris Fisher is most useful for explaining logistics and e-commerce systems as they scale.","best_for":"A logistics-tech company building or selling e-commerce fulfillment systems.","not_for":"Consumer lifestyle or wellness campaigns needing video, visuals, and demographic reach.","takeaways":["Logistics does not fail in operations; it fails in systems.","Integration is the foundation, not a feature to add later.","Shipment visibility is worth having only while there is still time to act."],"check_first":"Ask for audience data and engagement results before committing.","main_ideas":["Logistics does not fail in operations; it fails in systems","Integration is the foundation, not a feature to add later","The last 20% of a logistics build decides whether it runs","Shipment visibility is worth having only while there is still time to act","A dashboard should take work off an operator's day, not add monitoring"],"partnership_formats":[],"partnership_url":null,"brands":["CleverLabs"],"posts_cited":18,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ritu-java","name":"Ritu Java","url":"https://b2binfluencer.marketing/creators/ritu-java/","markdown_url":"https://b2binfluencer.marketing/creators/ritu-java.md","descriptor":"Ritu Java shares practical guidance on Amazon advertising and retail media, including ad creative, product listings, and using AI in ecommerce. Their posts describe work with the PPC Ninja team.","linkedin_followers":14501,"linkedin_url":"https://www.linkedin.com/in/ritujava","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","retail-media"],"audiences":[],"verdict":"They are most useful for practical guidance on Amazon advertising, retail media, creative, and AI in ecommerce.","best_for":"A beauty brand already selling on Amazon that wants better retail media and video ads.","not_for":"A paid creator-placement brief for set sponsored LinkedIn posts with dates and rights.","takeaways":["1 in 180 viewers who watch an Amazon video ad for five seconds turn on sound.","Use a mute test: can frames show product, audience, and why to choose it?","AI can handle repeatable tasks while people focus on exceptions and judgment."],"check_first":"Ask for fees, terms, and a relevant case study with results before committing.","main_ideas":["Creative should earn attention, not just mirror the buyer","Design video ads for viewers who keep the sound off","Use AI to free people for judgment, not to cut headcount","Treat retail media as a path across channels, not an Amazon-only job"],"partnership_formats":["Cross-channel retail media, listings and AI-readiness engagement","Amazon video creative review"],"partnership_url":null,"brands":["PPC Ninja","Amazon Ads","TirTir","The Longer Game (podcast with Michael Maher)"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"samantha-goff","name":"Samantha Goff","url":"https://b2binfluencer.marketing/creators/samantha-goff/","markdown_url":"https://b2binfluencer.marketing/creators/samantha-goff.md","descriptor":"Samantha Goff focuses on neighbourhood engagement and partnerships in health and social care, drawing on experience in product development and service improvement to help shape services around communities and residents.","linkedin_followers":879,"linkedin_url":"https://www.linkedin.com/in/samantha-goff-07954144","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/samantha-goff.webp","topics":["healthcare","product-management"],"audiences":[],"verdict":"Samantha Goff is useful for practical thinking on scaling person-centred neighbourhood health and social care services with partnership working.","best_for":"A health or social care consultancy proposal on scaling person-centred neighbourhood services with VCSE and system partners.","not_for":"A high-reach consumer health app campaign needing measured audience and performance targets.","takeaways":["Set outcomes without prescribing every step because people's needs do not fit pathways.","Scaling person-centred services faces a system-human tension, requiring stable supported staff and clear governance.","Partnership working is a repeated method, not just a slogan, involving VCSE relationships."],"check_first":"Confirm dates of relevant posts, audience makeup, commercial terms, and any delivery references before contacting.","main_ideas":["Service design should set the outcome, not prescribe every step","Scaling person-centred services means facing the system-human tension","Workforce stability belongs inside person-centred design","Partnership working is a repeated method, not a slogan","A direction of work built around communities and service improvement"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"patrick-budny","url":"https://b2binfluencer.marketing/creators/patrick-budny/"},{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"},{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"}],"engagement":null},{"id":"david-crowder","name":"David Crowder","url":"https://b2binfluencer.marketing/creators/david-crowder/","markdown_url":"https://b2binfluencer.marketing/creators/david-crowder.md","descriptor":"David Crowder builds AI systems for manufacturing. Crowder describes their work as “software manufacturing” and focuses on making AI useful in real shops, including smaller operations with limited staff and imperfect production drawings.","linkedin_followers":3114,"linkedin_url":"https://www.linkedin.com/in/davidcrowder","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-crowder.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"David Crowder is most useful for explaining why manufacturing AI fails on real shop drawings and small-team conditions.","best_for":"A manufacturing AI vendor seeking a co-authored piece on real shop drawing failures.","not_for":"A national reshoring advocacy campaign aimed at legislators, media, or large plant executives.","takeaways":["A drawing looked normal but had duplicated file text, so AI read 0.5 as \"0.50.5\".","Another drawing had notes printed at an angle, which the system did not find.","Crowder says products assuming dedicated IT or compliance staff do not fit small shops."],"check_first":"Confirm whether their LinkedIn audience is shop owners and decision-makers, not vendors or observers.","main_ideas":["Judge manufacturing AI on real shop drawings, not clean demos","Software that assumes a plant ten times the size of its customer","The small shops are the industry, and the base of any manufacturing comeback","\"Software manufacturing\": a builder's vantage point, not a machinist's"],"partnership_formats":[],"partnership_url":null,"brands":["Thomas Register","MFG"],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"sercan-esen","url":"https://b2binfluencer.marketing/creators/sercan-esen/"},{"id":"kris-hutchinson","url":"https://b2binfluencer.marketing/creators/kris-hutchinson/"},{"id":"chris-matan","url":"https://b2binfluencer.marketing/creators/chris-matan/"}],"engagement":null},{"id":"bill-staples","name":"Bill Staples","url":"https://b2binfluencer.marketing/creators/bill-staples/","markdown_url":"https://b2binfluencer.marketing/creators/bill-staples.md","descriptor":"Bill Staples is GitLab’s CEO. The LinkedIn posts discuss how AI is changing software development and how companies can secure, govern, and reliably deliver software built with AI agents.","linkedin_followers":20613,"linkedin_url":"https://www.linkedin.com/in/williamstaples","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bill-staples.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Bill Staples is useful for executive-level commentary on securing and governing AI agents in software delivery.","best_for":"Enterprise security or software brands needing keynote and bylined article on agent governance.","not_for":"Hands-on developer tutorials, tool comparisons, or unaffiliated guides for individual developers.","takeaways":["Bill Staples warns AI agents can work outside software factory controls.","Safeguards include limiting agent permissions, recording actions, and requiring approval for high-impact decisions.","Measure AI progress by trusted delivery, not code volume."],"check_first":"Confirm disclosure terms, commercial terms, and recent audience performance before contacting.","main_ideas":["Put agent controls inside the software factory","Make defense keep pace with automated attacks","Treat customer experience as part of security","Measure AI progress by trusted delivery, not code volume"],"partnership_formats":[],"partnership_url":null,"brands":["GitLab","Rivian","Volkswagen Group Technologies","Anthropic"],"posts_cited":14,"latest_post":"2026-10-10","similar":[{"id":"darius-radford","url":"https://b2binfluencer.marketing/creators/darius-radford/"},{"id":"jim-manico","url":"https://b2binfluencer.marketing/creators/jim-manico/"},{"id":"ricardo-camacho","url":"https://b2binfluencer.marketing/creators/ricardo-camacho/"}],"engagement":null},{"id":"gustavo-diaz","name":"Gustavo Diaz","url":"https://b2binfluencer.marketing/creators/gustavo-diaz/","markdown_url":"https://b2binfluencer.marketing/creators/gustavo-diaz.md","descriptor":"Gustavo Diaz shares practical advice on B2B sales and describes Andes Connect’s work helping LATAM startups reach the right enterprise decision-makers and move sales conversations forward.","linkedin_followers":30622,"linkedin_url":"https://www.linkedin.com/in/gustavo-diaz-b012963a","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","startup","revenue-operations","ai-in-sales","b2b-sales","go-to-market","enterprise-sales","crm","pipeline-management","founder-led-sales"],"audiences":["b2b-saas-founders","revenue-leaders"],"verdict":"Gustavo Diaz is most useful for practical B2B sales advice on choosing accounts, reaching decision-makers and making sales work repeatable.","best_for":"A Latin America focused B2B startup selling to enterprises and needing pipeline without a large SDR team.","not_for":"Cheap high volume lead generation, mass outreach, or selling databases and running campaigns.","takeaways":["More leads are not the fix; access to the right decision-makers is.","A services business scales by turning experience into method, method into system and system into platform.","Human judgment, context, timing and B2B politics are the core automation should extend."],"check_first":"Confirm exact profile, client references, enterprise access, conversion results, audience demographics and commercial terms.","main_ideas":["More leads are not the fix; access to the right decision-makers is","A services business scales by turning experience into method, method into system and system into platform","Human judgment, context, timing and B2B politics are the core that automation should extend","The value of commercial work is choosing which conversations are worth pursuing and carrying them to close","Thirty years of B2B, read as three different apprenticeships: corporations, multinationals, startups"],"partnership_formats":[],"partnership_url":null,"brands":["Andes Connect"],"posts_cited":9,"latest_post":"2026-09-15","similar":[{"id":"pablo-moena","url":"https://b2binfluencer.marketing/creators/pablo-moena/"},{"id":"andrea-dalle-molle","url":"https://b2binfluencer.marketing/creators/andrea-dalle-molle/"},{"id":"carla-acevey","url":"https://b2binfluencer.marketing/creators/carla-acevey/"}],"engagement":null},{"id":"vernon-keenan","name":"Vernon Keenan","url":"https://b2binfluencer.marketing/creators/vernon-keenan/","markdown_url":"https://b2binfluencer.marketing/creators/vernon-keenan.md","descriptor":"Vernon Keenan writes analysis about Salesforce and enterprise AI, including AI governance, Salesforce’s changing interface, and the tools used to manage enterprise systems.","linkedin_followers":34453,"linkedin_url":"https://www.linkedin.com/in/vernonkeenan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vernon-keenan.webp","topics":["artificial-intelligence","ai-agents"],"audiences":[],"verdict":"Most useful for analysis that connects Salesforce and enterprise AI announcements to who controls agent context, permissions, and infrastructure.","best_for":"A B2B SaaS platform selling enterprise AI governance or agent-control tooling for a thought-leadership series.","not_for":"Short-form video, scripted product demos, or nontechnical HR and payroll campaigns.","takeaways":["Enterprise AI is a control race, not an interface race.","AIforce coverage links events across 168 days and separates adoption from accuracy evidence.","Harness scorecard separates delivered, partial, and open capabilities, including security and FinOps gaps."],"check_first":"Confirm rates, deliverable formats, editorial control, exclusivity, disclosure, and recent audience analytics.","main_ideas":["Enterprise AI is a control race, not an interface race","Category naming as strategy: Delivery Digital Twins and control without data gravity","Test vendor claims against quality evidence, not adoption metrics","Score promises against delivery, and name the gaps"],"partnership_formats":[],"partnership_url":null,"brands":["SalesforceDevops.net","Salesforce","ServiceNow"],"posts_cited":11,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"nelson-leiser","name":"Nelson Leiser","url":"https://b2binfluencer.marketing/creators/nelson-leiser/","markdown_url":"https://b2binfluencer.marketing/creators/nelson-leiser.md","descriptor":"Nelson Leiser recruits sales professionals, with a focus on sales talent. They share advice on defining what a strong hire looks like and finding candidates through deliberate networking, and post details of open sales roles.","linkedin_followers":34149,"linkedin_url":"https://www.linkedin.com/in/nelsonleiser","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nelson-leiser.webp","topics":["sales","recruiting"],"audiences":["hiring-managers"],"verdict":"Useful for sales hiring advice and recruiting content about defining roles and publishing open sales roles.","best_for":"A B2B sales recruiting or sales hiring advisory firm co-producing a practical resource on defining elite sales talent.","not_for":"Broad awareness campaigns for sales software or services vendors expecting sponsored posts to reach budget holders.","takeaways":["Define elite sales talent for the specific role before the search starts","Sourcing method is a network built on purpose, not job boards","Hunter versus account manager is the dividing line"],"check_first":"Confirm follower demographics, impressions, engagement, and whether followers are hiring managers or job seekers.","main_ideas":["Define elite sales talent for the specific role before the search starts","The sourcing method is a network built on purpose, not job boards","The dividing line is hunter versus account manager","Open roles are published as content, then reframed on a second pass"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"zach-murphy","name":"Zach Murphy","url":"https://b2binfluencer.marketing/creators/zach-murphy/","markdown_url":"https://b2binfluencer.marketing/creators/zach-murphy.md","descriptor":"Zach Murphy writes about B2B marketing and go-to-market strategy, with a focus on helping teams understand buyer problems, reduce friction in stalled deals, and align marketing with sales.","linkedin_followers":3025,"linkedin_url":"https://www.linkedin.com/in/murphy-zach","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zach-murphy.webp","topics":["sales","go-to-market-strategy"],"audiences":["b2b-marketing-leaders"],"verdict":"Zach Murphy is most useful for a diagnostic working session and content audit with a B2B revenue team.","best_for":"A B2B SaaS revenue team working on pipeline conversion and sales-marketing alignment.","not_for":"A consumer brand or demand-generation agency seeking high-volume sponsored content and guaranteed reach.","takeaways":["Sell to situations, not funnel stages.","A persona is not the decision-maker; the problem is.","The funnel leaks in the middle, and the leaks never show up as losses."],"check_first":"Confirm audience demographics, per-post engagement, and documented session outcomes before booking.","main_ideas":["Sell to situations, not funnel stages","A persona is not the decision-maker; the problem is","The funnel leaks in the middle, and the leaks never show up as losses","Sales holds the buyer lens that marketing builds without","Marketing should be judged on business outcomes, not marketing metrics"],"partnership_formats":[],"partnership_url":null,"brands":["The Illusion of Progress","Gartner"],"posts_cited":13,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"audrey-geisman","name":"Audrey Geisman","url":"https://b2binfluencer.marketing/creators/audrey-geisman/","markdown_url":"https://b2binfluencer.marketing/creators/audrey-geisman.md","descriptor":"Audrey Geisman runs Balanced, an AI-native accounting firm. Geisman's work focuses on outsourced accounting and helping businesses use financial information to make decisions, while building repeatable workflows that let accountants serve more clients.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/audrey-geisman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/audrey-geisman.webp","topics":["artificial-intelligence","startup"],"audiences":[],"verdict":"Audrey Geisman is most useful for explaining outsourced accounting, cash-flow conversations, and repeatable AI workflows.","best_for":"Modern high-growth accounting firms or financial technology consultancies seeking operational innovation and scalability.","not_for":"Traditional large corporate accounting departments or basic providers focused on routine, low-stakes bookkeeping compliance.","takeaways":["Pair current financial data with regular conversations to make numbers actionable.","Build AI workflows for future capacity, not just today's efficiency.","Outsourced accounting should produce visible results and act like a partner."],"check_first":"Confirm whether you need daily financial conversations and AI workflow integration.","main_ideas":["Pair current financial data with regular conversations","Build AI workflows for future capacity, not just today’s efficiency","Outsourced accounting should produce visible results and act like a partner","A nontraditional route can lead to accounting operations"],"partnership_formats":["Hands-on Cash Flow Management","Fractional Executive Resource","AI-Native Workflow Implementation","Embedded Accounting Partnership","AI-Native Scalability","Small Business Financial Enablement","Client Relationship Transformation"],"partnership_url":null,"brands":["Balanced","FinOptimal"],"posts_cited":12,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"kevin-martin","name":"Kevin Martin","url":"https://b2binfluencer.marketing/creators/kevin-martin/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-martin.md","descriptor":"Kevin Martin is a cybersecurity professional associated with Living Security who advocates using broader human-risk signals to identify and reduce security risks before incidents occur.","linkedin_followers":2540,"linkedin_url":"https://www.linkedin.com/in/136kmartin","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Useful for arguing that awareness training scores miss real risk and for explaining broader human-risk signals.","best_for":"A security vendor campaign targeting CISOs and awareness leads on human risk management.","not_for":"A phishing simulation vendor seeking high-volume paid reach and benchmark click-rate ROI claims.","takeaways":["Click rates fell 14% while four credential compromises occurred in a month.","Martin proposes aggregating identity, credential-exposure, endpoint, training-behaviour, and real-threat-response signals into ranked risk profiles.","A three-step playbook: analyze incidents, use broader threat and identity data, intervene proactively."],"check_first":"Confirm audience matches target and ask for incident reduction evidence.","main_ideas":["Simulation scores and completion rates measure test performance, not risk","Build ranked risk profiles by aggregating signals across systems","Intervene before the breach, not after the click","A three-step incident-first playbook","The category argument has been won, and Martin claims a hand in winning it"],"partnership_formats":[],"partnership_url":null,"brands":["Living Security","Recorded Future","National Cybersecurity Alliance"],"posts_cited":11,"latest_post":"2026-07-20","similar":[{"id":"scott-wright","url":"https://b2binfluencer.marketing/creators/scott-wright/"},{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"},{"id":"andy-elizaire","url":"https://b2binfluencer.marketing/creators/andy-elizaire/"}],"engagement":null},{"id":"george-bront-n","name":"George Brontén","url":"https://b2binfluencer.marketing/creators/george-bront-n/","markdown_url":"https://b2binfluencer.marketing/creators/george-bront-n.md","descriptor":"George Brontén writes about how B2B sales teams can improve execution through clearer workflows, sales processes, CRM systems, and practical uses of AI.","linkedin_followers":20827,"linkedin_url":"https://www.linkedin.com/in/georgebronten","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/george-bront-n.webp","topics":["artificial-intelligence","sales","ai-in-sales","b2b-sales"],"audiences":[],"verdict":"George Brontén is most useful for thought leadership on structured sales workflows, CRM, and practical AI in B2B sales.","best_for":"A B2B sales enablement software brand running a webinar or guest newsletter on sales workflows and AI.","not_for":"A recruitment or employer-branding software brand seeking paid, reach-based short-form video for HR leaders.","takeaways":["Sales technology should shape behavior, not just record it.","Workflows are the overlooked lever for sales growth.","AI without structured data is noise at scale."],"check_first":"Confirm recent results on comparable topics and formats, plus newsletter list size and engagement.","main_ideas":["Sales technology should shape behavior, not just record it","Workflows are the overlooked lever for sales growth","AI without structured data is noise at scale","A sales process is a system that helps buyers decide","New sales leaders should understand the inherited system first"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"allie-ficker","name":"Allie Ficker","url":"https://b2binfluencer.marketing/creators/allie-ficker/","markdown_url":"https://b2binfluencer.marketing/creators/allie-ficker.md","descriptor":"Allie Ficker shares hands-on examples of using AI tools for HR operations, including HRIS migrations, job-description archiving, and maintaining global holiday calendars.","linkedin_followers":3047,"linkedin_url":"https://www.linkedin.com/in/allieficker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/allie-ficker.webp","topics":["artificial-intelligence","hr"],"audiences":[],"verdict":"Allie Ficker documents hands-on AI workflows for HR operations tasks, with steps and constraints.","best_for":"HR technology brands or campaigns that need practitioner-documented AI workflows in HR operations.","not_for":"Campaigns targeting job seekers, recruitment marketing, or paid reach guarantees.","takeaways":["They migrated an HRIS from BambooHR to Rippling in one evening.","They archived 85 job descriptions with Claude Cowork and Claude in Chrome.","They added a country's holidays to a shared calendar with guardrails."],"check_first":"Confirm recent post-level reach, engagement, and audience job function, seniority, and geography.","main_ideas":["Use AI to tackle a whole HR backlog, not just answer one question","Start AI work with a backup and a repeatable transfer process","Give AI an existing pattern to follow, and ask it to check before assuming"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic (Claude)","BambooHR","Rippling","Google Drive","Google Calendar"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"nicole-lowry","url":"https://b2binfluencer.marketing/creators/nicole-lowry/"},{"id":"andrea-diaz","url":"https://b2binfluencer.marketing/creators/andrea-diaz/"},{"id":"seena-mojahedi","url":"https://b2binfluencer.marketing/creators/seena-mojahedi/"}],"engagement":null},{"id":"sophia-pashchenko","name":"Sophia Pashchenko","url":"https://b2binfluencer.marketing/creators/sophia-pashchenko/","markdown_url":"https://b2binfluencer.marketing/creators/sophia-pashchenko.md","descriptor":"Sophia Pashchenko is an independent paid-social and creative strategist who helps product brands plan and produce ad creative, organize testing, and find new angles for Meta and TikTok campaigns. She writes about using AI to speed up creative testing without replacing customer insight or strategy.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sophia-pashchenko","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sophia-pashchenko.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","creative-testing","creative-strategy"],"audiences":["dtc-brands"],"verdict":"Useful for planning paid social creative testing and deciding where AI fits in Meta and TikTok ads.","best_for":"Fits DTC wellness or beauty brands with stale Meta and TikTok ads needing new angles.","not_for":"Not for B2B enterprise software seeking long-term sponsored ambassador posts, exclusivity, or content rights.","takeaways":["The constraint shifted from making ads to having ideas worth testing.","AI multiplies creative testing but does not replace strategy.","Stale creative is a process problem; new angles beat more budget."],"check_first":"Confirm scope and rates; no sponsorship package is published, and ask for audience demographics.","main_ideas":["The constraint has shifted from making ads to having ideas worth testing","AI multiplies creative testing; it does not replace strategy","Stale creative is a process problem; new angles beat more budget","Bring order to chaotic creative decisions before buying more tools","A declared category focus: pet, food, wellness and beauty DTC paid social"],"partnership_formats":["Creative Refresh Sprint (pilot engagement)"],"partnership_url":null,"brands":["Amazon Ads","Shook Digital","eCom Collab Club","MAD//FEST"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"michael-weidinger","name":"Michael Weidinger","url":"https://b2binfluencer.marketing/creators/michael-weidinger/","markdown_url":"https://b2binfluencer.marketing/creators/michael-weidinger.md","descriptor":"Michael Weidinger works in customer success and enterprise account management, helping SaaS customers adopt products, realize value, and address retention risks.","linkedin_followers":6248,"linkedin_url":"https://www.linkedin.com/in/michaelweidinger","youtube_url":null,"photo_url":null,"topics":["startup","customer-success","customer-experience","customer-retention","b2b-saas"],"audiences":[],"verdict":"They are most useful for customer success and enterprise account management insights, especially SaaS adoption and retention.","best_for":"Fleet-telematics or vertical B2B SaaS teams hiring fractional or full-time customer success leadership.","not_for":"Consumer brand or subscription paid creator collaborations with guaranteed reach and rate cards.","takeaways":["Start hesitant product users with logging in and clicking around, using the 2-Minute Rule.","Organize customer experience around setting expectations, helping through challenges, and keeping people informed.","Treat retention as curiosity, risk work, and a repeated ROI case."],"check_first":"Confirm sponsorship formats, inquiry route, audience demographics, and recent comparable results.","main_ideas":["Make the first step small enough to repeat","Treat retention as curiosity, risk work, and a repeated ROI case","Judge a customer journey by the support along the way","Early-stage customer success means building the plane while flying it","Scope the work to the company’s stage, including fractional"],"partnership_formats":[],"partnership_url":null,"brands":["Powerfleet"],"posts_cited":11,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"clint-gibler","name":"Clint Gibler","url":"https://b2binfluencer.marketing/creators/clint-gibler/","markdown_url":"https://b2binfluencer.marketing/creators/clint-gibler.md","descriptor":"Clint Gibler curates TL;DR Sec, a security newsletter featuring selected writing and projects across application security, cloud security, supply-chain security, blue-team defense, red teaming, and AI security.","linkedin_followers":38755,"linkedin_url":"https://www.linkedin.com/in/clintgibler","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/clint-gibler.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","software-supply-chain-security","application-security"],"audiences":[],"verdict":"Clint Gibler curates TL;DR Sec, a technical security newsletter useful for reaching security practitioners.","best_for":"Supply-chain or CI/CD security vendors targeting security engineers who own build pipelines.","not_for":"Security awareness or compliance training aimed at HR and non-technical staff.","takeaways":["Agentic AI is a recurring focus, including whether virtual machines can contain cyber-capable agents.","Offense scales faster than defense, according to Casey Ellis in the newsletter.","Credentials and identity are a recurring weak point in selected security items."],"check_first":"Confirm format, price, disclosure wording, and audience demographics before committing budget.","main_ideas":["Agentic AI is the story Clint Gibler keeps returning to","Offense scales faster than defense","AI is a working exploitation and research tool, with visible limits","Credentials and identity are the recurring weak point","Concrete, runnable artifacts over product news"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-01","similar":[{"id":"bartosz-jurga","url":"https://b2binfluencer.marketing/creators/bartosz-jurga/"},{"id":"jay-bavisi","url":"https://b2binfluencer.marketing/creators/jay-bavisi/"},{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"}],"engagement":null},{"id":"mike-malone","name":"Mike Malone","url":"https://b2binfluencer.marketing/creators/mike-malone/","markdown_url":"https://b2binfluencer.marketing/creators/mike-malone.md","descriptor":"Mike Malone is a commercial HVAC sales and technical professional who helps engineers, contractors, and facility teams evaluate equipment for school, industrial, and humidity-control projects.","linkedin_followers":1493,"linkedin_url":"https://www.linkedin.com/in/mikemalonepe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-malone.webp","topics":["sales"],"audiences":[],"verdict":"Mike Malone is most useful for applied commercial HVAC explanations that connect equipment choices to school, industrial, and humidity-control project conditions.","best_for":"Commercial HVAC manufacturers needing technical content or rep advisory for engineers, contractors, and facility teams.","not_for":"Consumer brands, non-HVAC software, broad awareness campaigns, or quick product mentions without technical substance.","takeaways":["Wall-mount units can cool school spaces without new ductwork.","Paint booths may need custom makeup air, not standard rooftop units.","Dehumidification should be sized to latent load, not sensible cooling share."],"check_first":"Confirm follower engagement, conversion data, and that Mike Malone accepts paid partnerships.","main_ideas":["The equipment decision comes before equipment selection","Humidity is a design parameter, not a cooling line item","School HVAC runs on a summer calendar set in winter","A narrow reputation hides where a product fits","Firsthand factory knowledge builds trust in a specification"],"partnership_formats":["Early specification and selection support","Factory and on-site product training","Manufacturer engineering escalation for custom or hard-fit applications"],"partnership_url":null,"brands":["JJM","Dehumidifier Corporation of America","Bard Manufacturing","Magic Aire","Titan Air"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"peter-koerte","url":"https://b2binfluencer.marketing/creators/peter-koerte/"},{"id":"brian-mcauliff","url":"https://b2binfluencer.marketing/creators/brian-mcauliff/"},{"id":"michael-freedman","url":"https://b2binfluencer.marketing/creators/michael-freedman/"}],"engagement":null},{"id":"emily-jachimiak","name":"Emily Jachimiak","url":"https://b2binfluencer.marketing/creators/emily-jachimiak/","markdown_url":"https://b2binfluencer.marketing/creators/emily-jachimiak.md","descriptor":"Emily Jachimiak advises small-business owners on finance, including cash flow, owner pay, bookkeeping, and the numbers they need to make business decisions. Jachimiak describes reviewing financial metrics with fractional CFO clients.","linkedin_followers":3093,"linkedin_url":"https://www.linkedin.com/in/emilyjachimiak","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emily-jachimiak.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Useful for explaining owner pay, cash flow, and when small-business owners should bring in finance help.","best_for":"A fractional CFO or small-business advisory firm targeting owners past $100,000 in revenue.","not_for":"An enterprise finance platform selling to controllers, treasurers, or FP&A teams in mid-market or public companies.","takeaways":["Set a baseline owner draw, treat it as a fixed expense, and build it into break-even.","If break-even cannot cover the owner draw, the problem may be pricing or margins.","Owners bring in finance help about 18 months too late, often after crossing $100,000 revenue."],"check_first":"Ask to see the five monthly numbers carousel and Excel template before contacting them.","main_ideas":["Pay the owner a real number and treat it as a fixed expense","Hiring finance help is a cost question, not a compliance question","In a small business, the numbers are the work","Visibility matters more than financial sophistication","Confusing a bookkeeper with an accountant is expensive in both directions"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"conor-gallagher","name":"Conor Gallagher","url":"https://b2binfluencer.marketing/creators/conor-gallagher/","markdown_url":"https://b2binfluencer.marketing/creators/conor-gallagher.md","descriptor":"Conor Gallagher is an email marketer and ecommerce brand operator who shares practical advice on email, popups, and customer retention. Gallagher's posts draw on running a supplement brand and working on popup campaigns for clients.","linkedin_followers":9248,"linkedin_url":"https://www.linkedin.com/in/conorpatrickgallagher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/conor-gallagher.webp","topics":["ecommerce","paid-ads","email-marketing","ecommerce-retention"],"audiences":["dtc-ecommerce-brands"],"verdict":"Conor Gallagher gives practical advice on email, popups, and retention as one system for ecommerce brands.","best_for":"It fits a repeat-purchase DTC brand spending on paid acquisition and treating email, popups, retention as one system.","not_for":"It is not for a brand buying sponsored reach or whose core problem email cannot stabilize.","takeaways":["They limit a signup popup to the homepage and avoid adding a discount.","They argue email is not extra revenue but stabilizes paid acquisition.","They say recurring revenue is the peak, so subscription brands go quiet after signup."],"check_first":"Ask for recent sponsored post results and audience demographics to check follower fit.","main_ideas":["Email stabilizes paid acquisition; it is not a standalone revenue channel","A high-converting popup can still hurt the brand","Subscription brands should consider deliberate silence after signup","Gamified popups can capture engaged subscribers, not just cheap ones","Launch emails can turn a commodity product into a collectible"],"partnership_formats":["Client email and popup work"],"partnership_url":null,"brands":["Alia","Dr. Squatch"],"posts_cited":11,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"josh-chernikoff","name":"Josh Chernikoff","url":"https://b2binfluencer.marketing/creators/josh-chernikoff/","markdown_url":"https://b2binfluencer.marketing/creators/josh-chernikoff.md","descriptor":"Josh Chernikoff shares sales advice and coaching for education founders selling to schools. The guidance focuses on making credibility visible, agreeing on concrete next steps with districts, and showing ongoing value after a sale.","linkedin_followers":15287,"linkedin_url":"https://www.linkedin.com/in/joshuachernikoff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-chernikoff.webp","topics":["sales","startup"],"audiences":[],"verdict":"Josh Chernikoff is most useful for practical sales advice to education founders selling to schools.","best_for":"Edtech sales training or podcast about district partnerships, credibility, and renewals.","not_for":"Sponsored LinkedIn or podcast placement with rate card, audience proof, or partnership inquiry route.","takeaways":["Credibility only helps if a buyer can find it.","Show what changed instead of saying you get results.","A contract renews because it keeps delivering, not because it was signed."],"check_first":"Ask for audience analytics, media kit, partnership terms, and recent episode performance.","main_ideas":["Credibility only helps if a buyer can find it","Show what changed instead of saying you get results","A contract has to be earned again every year","Fix the last five minutes of the meeting before blaming the pipeline","Backing early-stage founders with money and coaching, not only advice"],"partnership_formats":[],"partnership_url":null,"brands":["EdSales","Canadian EdTech Leadership Summit"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"melissa-johnson","url":"https://b2binfluencer.marketing/creators/melissa-johnson/"},{"id":"dylan-makani","url":"https://b2binfluencer.marketing/creators/dylan-makani/"},{"id":"shannon-terry","url":"https://b2binfluencer.marketing/creators/shannon-terry/"}],"engagement":null},{"id":"harleny-vasquez","name":"Harleny Vasquez","url":"https://b2binfluencer.marketing/creators/harleny-vasquez/","markdown_url":"https://b2binfluencer.marketing/creators/harleny-vasquez.md","descriptor":"Harleny Vasquez is a career coach and recruiter who helps students, recent graduates, and job seekers build careers they love. Vasquez's posts focus on job-search strategy, career changes, and confidence at work, including imposter syndrome.","linkedin_followers":36319,"linkedin_url":"https://www.linkedin.com/in/harlenyvasquez","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/harleny-vasquez.webp","topics":["recruiting","career-change"],"audiences":["job-seekers"],"verdict":"Harleny Vasquez is most useful for career change, job search, and confidence content.","best_for":"Career coaching platforms and campaigns for first-generation students, recent graduates, and career changers.","not_for":"Enterprise technical thought leadership for experienced security engineers or practitioner cybersecurity instruction.","takeaways":["A career change is a repositioning, not a restart.","Self-doubt is evidence of growth, not disqualification.","Name the uncertainty first, then hand over one specific next step."],"check_first":"Confirm recent post performance, audience composition, media kit, and rate card.","main_ideas":["A career change is a repositioning, not a restart","Self-doubt is evidence of growth, not disqualification","Build the room you needed, then open it to others","Name the uncertainty first, then hand over one specific next step"],"partnership_formats":["Sponsored LinkedIn posts","Event or free-resource promotion","Keynote and live event booking"],"partnership_url":null,"brands":["yourEVOLVEDmind, LLC","Leland","University of the People","IBM","HACE ALPFA New Jersey Chapter","LinkedIn Learning","City of New York"],"posts_cited":11,"latest_post":"2026-04-20","similar":[{"id":"steven-mostyn","url":"https://b2binfluencer.marketing/creators/steven-mostyn/"},{"id":"daryn-edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/"},{"id":"emilis-karvelis","url":"https://b2binfluencer.marketing/creators/emilis-karvelis/"}],"engagement":null},{"id":"romain-libeau","name":"Romain Libeau","url":"https://b2binfluencer.marketing/creators/romain-libeau/","markdown_url":"https://b2binfluencer.marketing/creators/romain-libeau.md","descriptor":"Romain Libeau is a founder of Pivot, a procurement software company. The posts describe Pivot’s work on AI-native procurement software and focus on how data, system architecture, and implementation costs affect the value of procurement technology.","linkedin_followers":30560,"linkedin_url":"https://www.linkedin.com/in/romainlibeau","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/romain-libeau.webp","topics":["artificial-intelligence","startup","ai-agents"],"audiences":["procurement-leaders"],"verdict":"Romain Libeau is most useful for practical buyer tests on procurement AI claims, data readiness, and total cost.","best_for":"A procurement technology vendor selling on data readiness, faster implementation, or total cost of ownership.","not_for":"A legacy suite launching an autonomous-procurement campaign led by agent count or AI branding.","takeaways":["AI in procurement is capped by the foundation, not the model.","Subscription fees are about 23% of modeled three-year Coupa costs.","Agent washing warns buyers against paying extra for autonomy they do not need."],"check_first":"Confirm recent post-level results, audience composition, and sponsorship availability before contacting them.","main_ideas":["AI in procurement is capped by the foundation, not the model","Most of a procurement software bill is not the subscription","\"Agent\" is a vocabulary problem before it is a technology problem","Hypergrowth turns a young disruptor into an incumbent ahead of schedule","Every argument routes the reader somewhere concrete"],"partnership_formats":[],"partnership_url":null,"brands":["Pivot","Coupa","Lemonade","Pure Procurement"],"posts_cited":12,"latest_post":"2026-09-09","similar":[{"id":"david-blonski","url":"https://b2binfluencer.marketing/creators/david-blonski/"},{"id":"arie-barendrecht","url":"https://b2binfluencer.marketing/creators/arie-barendrecht/"},{"id":"beth-thorson","url":"https://b2binfluencer.marketing/creators/beth-thorson/"}],"engagement":null},{"id":"clifford-morgan","name":"Clifford Morgan","url":"https://b2binfluencer.marketing/creators/clifford-morgan/","markdown_url":"https://b2binfluencer.marketing/creators/clifford-morgan.md","descriptor":"Clifford Morgan speaks and writes about strategic procurement, defence industry capability, and how people and organisations can sustain performance under pressure. Morgan's posts connect national resilience with practical choices in procurement and team development.","linkedin_followers":5707,"linkedin_url":"https://www.linkedin.com/in/clifford-morgan-946b6077","youtube_url":"https://www.youtube.com/channel/UC6dqaWTUV8SC655nSEI-pCw","photo_url":null,"topics":[],"audiences":[],"verdict":"Clifford Morgan is most useful for speaking or advising on strategic procurement, defence industry capability, and team resilience under pressure.","best_for":"A defence or government consulting firm campaign needing a speaker or advisor for a client workshop or keynote.","not_for":"A consumer travel or lifestyle brand paid endorsement campaign reaching a broad leisure audience.","takeaways":["Procurement can build local capability and supply chains beyond the contract.","Efficiency without spare capacity leaves teams brittle; resilience needs redundancy and cross-training.","Under pressure, protect habits that help people cope, including time for thinking and recovery."],"check_first":"Confirm audience scale, seniority, sector breakdown, and any media kit, rate card, or partnership terms.","main_ideas":["Procurement should build capability beyond the contract","Efficiency without spare capacity leaves teams brittle","Under pressure, protect the habits that help people cope"],"partnership_formats":[],"partnership_url":null,"brands":["Mind and Body Travel"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"albina-kolomiets","url":"https://b2binfluencer.marketing/creators/albina-kolomiets/"},{"id":"aleksandar-rodic","url":"https://b2binfluencer.marketing/creators/aleksandar-rodic/"},{"id":"carly-macmeikan","url":"https://b2binfluencer.marketing/creators/carly-macmeikan/"}],"engagement":null},{"id":"ali-haider","name":"Ali Haider","url":"https://b2binfluencer.marketing/creators/ali-haider/","markdown_url":"https://b2binfluencer.marketing/creators/ali-haider.md","descriptor":"Ali Haider shares advice on SEO link building, backlinks, and recovering from ranking drops. Their posts focus on link quality, relevance, and avoiding tactics they say can lead to search penalties.","linkedin_followers":1275,"linkedin_url":"https://www.linkedin.com/in/alihaiderbacklinkexpert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-haider.webp","topics":["seo"],"audiences":["b2b-saas-marketers"],"verdict":"Ali Haider is most useful for diagnosing risky backlinks and planning slow recovery from ranking drops or penalties.","best_for":"A B2B SaaS brand with a suspected or manual penalty and months to fix links.","not_for":"Sponsorship-led campaigns or fast volume-driven link campaigns with guaranteed ranking timelines.","takeaways":["A client with 50 backlinks saw no traffic.","A new site client expected a top ranking after three weeks.","A 250-link batch from one network with repeated exact-match anchors caused a penalty."],"check_first":"Ask for supporting analytics and case-study documentation for the penalty and link claims.","main_ideas":["One bad batch of links can erase good work. Recovery starts with cleanup.","Relevance and referral traffic matter more than domain authority","Anchor text and link velocity are pattern signals","SEO takes months; Ali Haider turns down clients who expect faster results","Ali Haider declines clients who run parallel SEO campaigns"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-18","similar":[{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"},{"id":"mansoor-ali","url":"https://b2binfluencer.marketing/creators/mansoor-ali/"},{"id":"mohsin-nisar-m","url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m/"}],"engagement":null},{"id":"truett-black","name":"Truett Black","url":"https://b2binfluencer.marketing/creators/truett-black/","markdown_url":"https://b2binfluencer.marketing/creators/truett-black.md","descriptor":"Truett Black writes and teaches about corporate training, facilitation, and workplace learning. Black's book, *Training Zen*, focuses on building a career in corporate training and facilitation, and on designing and leading effective training sessions and meetings.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/truettblack","youtube_url":null,"photo_url":null,"topics":["learning-and-development"],"audiences":[],"verdict":"They are useful for thought leadership content regarding corporate training, facilitation, and workplace learning.","best_for":"L&D consultancies seeking a named co-author for a thought-leadership series on facilitation.","not_for":"Campaign requirements for guaranteed reach, conversion tracking, or performance claims about measurable outcomes.","takeaways":["They write about the gap between being given a deck and knowing how to facilitate.","They discuss deep service being a competitive advantage only when paired with humility.","They offer personal examples of distinguishing adaptive stress from burnout."],"check_first":"Confirm terms, availability, and willingness to take paid work, as they do not mention rates.","main_ideas":["Service is a competitive advantage only while it stays humble","Running a session is a craft most internal trainers were never taught","Adaptive stress develops people; the skill is telling it apart from burnout","Do not publish until the work is ready, even when others push you to ship it","Write for the parts readers actually use, not for completeness"],"partnership_formats":[],"partnership_url":null,"brands":["Productivity Press","Substack"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"guido-aru","name":"Guido Aru","url":"https://b2binfluencer.marketing/creators/guido-aru/","markdown_url":"https://b2binfluencer.marketing/creators/guido-aru.md","descriptor":"Guido Aru shares practical analysis of procurement and cost management, especially for manufacturing businesses. Their posts examine how to find hidden spending, manage supplier contracts and connect procurement savings to profit and cash flow.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/guidoaru","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/guido-aru.webp","topics":["procurement"],"audiences":[],"verdict":"Guido Aru is most useful for practical procurement and cost management analysis for Italian manufacturing.","best_for":"A manufacturing cost-management consultancy or procurement-software vendor selling to Italian manufacturers.","not_for":"Broad consumer awareness or a general English-speaking business audience campaign.","takeaways":["A procurement saving is real only when it reaches profit and cash.","Auto-renewing contracts are a silent, repeatable blind spot.","When input costs outrun selling prices, the gap settles in overlooked categories."],"check_first":"Confirm commercial terms and recent LinkedIn performance data before committing.","main_ideas":["A procurement saving is real only when it reaches profit and cash","Auto-renewing contracts are a silent, repeatable blind spot","When input costs outrun selling prices, the gap settles in overlooked categories","Profit confidence is turning inward: cost control, productivity and sustainability","Spend needs a supplier-level view, not only a cost-centre view"],"partnership_formats":[],"partnership_url":null,"brands":["ERA Group"],"posts_cited":14,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"matthew-sciannella","name":"Matthew Sciannella","url":"https://b2binfluencer.marketing/creators/matthew-sciannella/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-sciannella.md","descriptor":"Matthew Sciannella is a B2B marketing professional associated in Sciannella's posts with Refine Labs. He writes about SaaS go-to-market strategy and marketing measurement, including attribution and the operational problems he calls “GTM debt.”","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/matthewsciannella","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-sciannella.webp","topics":["leadership","go-to-market-strategy","marketing-measurement","attribution"],"audiences":[],"verdict":"Matthew Sciannella is most useful for explaining attribution limits and go-to-market debt to B2B SaaS marketing teams.","best_for":"B2B SaaS marketing teams under finance pressure to show paid media produces revenue.","not_for":"AI-native software brand seeking short-form video for non-marketing buying committees.","takeaways":["Attribution reports can associate revenue with a campaign without proving causation.","Influenced attribution can overstate marketing impact and is relatively easy to set up.","GTM debt includes stale research, poor data hygiene, weak reporting, and outdated conversion tracking."],"check_first":"Confirm scope and terms because no price or booking route is listed.","main_ideas":["An attribution report is not proof that marketing caused revenue","Legacy SaaS can be held back by accumulated go-to-market debt","Measurement should connect to the systems where a company works","Client service depends on the organization behind the work"],"partnership_formats":[],"partnership_url":null,"brands":["Refine Labs","MOBI Solutions"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"tricia-dempsey","name":"Tricia Dempsey","url":"https://b2binfluencer.marketing/creators/tricia-dempsey/","markdown_url":"https://b2binfluencer.marketing/creators/tricia-dempsey.md","descriptor":"Tricia Dempsey helps experienced women turn their expertise into focused consulting businesses. Her posts describe helping women identify who they can serve, the problem they can solve, and the outcome they can deliver.","linkedin_followers":14688,"linkedin_url":"https://www.linkedin.com/in/triciadempsey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tricia-dempsey.webp","topics":["career-transition"],"audiences":[],"verdict":"Tricia Dempsey helps experienced women turn expertise into focused consulting businesses through practical teaching.","best_for":"A leadership-development firm co-hosting a masterclass for experienced women shaping a consulting offer.","not_for":"A B2B software vendor seeking paid sponsored placements, rate cards, media kits, or audience guarantees.","takeaways":["Dempsey says consultants are translators, not inventors, and should name who they help.","They offer a three-part framework: who you help, what problem you solve, what outcome you create.","Dempsey developed ThriveHive Passport after noticing some women wanted to start consulting businesses."],"check_first":"Confirm audience job titles, employers, seniority, geography, and recent post-level results before contacting them.","main_ideas":["A consultant is a translator, not an inventor","Clients reward mastery, not range","Clear decisions come after the noise drops","A life transition hands back margin you can build with","Pay attention to where your energy changes"],"partnership_formats":[],"partnership_url":null,"brands":["ThriveHive"],"posts_cited":11,"latest_post":"2026-09-09","similar":[{"id":"loren-lahav","url":"https://b2binfluencer.marketing/creators/loren-lahav/"},{"id":"carrie-aguilar","url":"https://b2binfluencer.marketing/creators/carrie-aguilar/"}],"engagement":null},{"id":"alessandra-salimbene","name":"Alessandra Salimbene","url":"https://b2binfluencer.marketing/creators/alessandra-salimbene/","markdown_url":"https://b2binfluencer.marketing/creators/alessandra-salimbene.md","descriptor":"Alessandra Salimbene works on marketing and digital strategy for optical retailers. Salimbene's posts focus on connecting marketing, sales, customer relationships, data and technology, and on helping opticians decide where to focus amid changes such as AI, CRM and automation.","linkedin_followers":14184,"linkedin_url":"https://www.linkedin.com/in/alessandrasalimbene","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alessandra-salimbene.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for connecting marketing, sales, CRM, data and technology for optical retailers.","best_for":"B2B marketing or CRM software company selling to independent optical retailers in Italy.","not_for":"English-language consumer eyewear or sunglasses brands seeking paid short-form video promotion.","takeaways":["Disconnected activity, not a lack of ideas, is where value is lost.","An AI agent amplifies what it finds: data and process come first.","Optical retail is entering a new market cycle, not facing another trend."],"check_first":"Confirm recent post engagement, follower country breakdown, webinar registration numbers and partnership terms.","main_ideas":["Disconnected activity, not a lack of ideas, is where value is lost","An AI agent amplifies what it finds: data and process come first","Optical retail is entering a new market cycle, not facing another trend"],"partnership_formats":[],"partnership_url":null,"brands":["VANNI S.r.l. Società Benefit","OpenAI"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"ivan-canovese","url":"https://b2binfluencer.marketing/creators/ivan-canovese/"},{"id":"giorgio-gnoli","url":"https://b2binfluencer.marketing/creators/giorgio-gnoli/"},{"id":"michele-sciabarr","url":"https://b2binfluencer.marketing/creators/michele-sciabarr/"}],"engagement":null},{"id":"angela-cope","name":"Angela Cope","url":"https://b2binfluencer.marketing/creators/angela-cope/","markdown_url":"https://b2binfluencer.marketing/creators/angela-cope.md","descriptor":"Angela Cope is a marketing and demand generation leader who shares practical reflections on leadership, career growth, and personal development. They also co-host the Unlearning in Progress podcast and are interested in speaking about their lived experiences.","linkedin_followers":2447,"linkedin_url":"https://www.linkedin.com/in/angelacope","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/angela-cope.webp","topics":["leadership","b2b-marketing","career-transitions"],"audiences":[],"verdict":"Angela Cope is most useful for candid talks on leadership, career growth, and personal change.","best_for":"A leadership development company wanting a guest podcast or small session.","not_for":"A paid sponsored content program needing rates, media kit, and audience data.","takeaways":["A purpose statement only counts once it changes what you do.","Confidence comes from starting, not from being ready.","Growth is relational, and the credit should name names."],"check_first":"Confirm speaking invitation is still open, current role, availability, and podcast analytics.","main_ideas":["A purpose statement only counts once it changes what you do","Confidence comes from starting, not from being ready","Growth is relational, and the credit should name names","Say the hard career stuff out loud while it is still happening","Marketing leadership is an operations problem, not only a creative one"],"partnership_formats":["Guest speaking and podcast appearances"],"partnership_url":null,"brands":["Softchoice","Unlearning in Progress"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"ronni-landeck-bast","url":"https://b2binfluencer.marketing/creators/ronni-landeck-bast/"},{"id":"jessica-quintana","url":"https://b2binfluencer.marketing/creators/jessica-quintana/"},{"id":"onifade-esan-modupeola-bolaji","url":"https://b2binfluencer.marketing/creators/onifade-esan-modupeola-bolaji/"}],"engagement":null},{"id":"justin-emond","name":"Justin Emond","url":"https://b2binfluencer.marketing/creators/justin-emond/","markdown_url":"https://b2binfluencer.marketing/creators/justin-emond.md","descriptor":"Justin Emond writes about enterprise ecommerce replatforming, focusing on migration risk, strategic improvements during Shopify moves, and the foundations businesses need for AI readiness.","linkedin_followers":6507,"linkedin_url":"https://www.linkedin.com/in/justinemond","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-emond.webp","topics":["artificial-intelligence","ecommerce","ai-readiness"],"audiences":[],"verdict":"Justin Emond is most useful for decision-focused writing on enterprise ecommerce replatforming and AI readiness.","best_for":"A B2B ecommerce agency thought-leadership series for senior commerce leaders planning a replatform.","not_for":"Consumer lifestyle endorsement, product demos, or guaranteed reach among a specific demographic.","takeaways":["Plan a replatform around its risks, not just its build.","Use a migration to improve the business, not just change platforms.","Treat AI readiness as a sequence, not a yes-or-no label."],"check_first":"Ask for audience data and confirm any sponsorship or commercial arrangement directly.","main_ideas":["Plan a replatform around its risks, not just its build","Use a migration to improve the business, not just change platforms","As building gets cheaper, migration judgment matters more","Treat AI readiness as a sequence, not a yes-or-no label"],"partnership_formats":[],"partnership_url":null,"brands":["Third and Grove","Dansko"],"posts_cited":10,"latest_post":"2026-08-13","similar":[],"engagement":null},{"id":"nicole-livermore","name":"Nicole Livermore","url":"https://b2binfluencer.marketing/creators/nicole-livermore/","markdown_url":"https://b2binfluencer.marketing/creators/nicole-livermore.md","descriptor":"Nicole Livermore works across growth marketing, brand strategy, ecommerce, lifecycle marketing, and creative strategy, connecting customer insight with marketing performance to help businesses improve discovery, sales, and customer engagement.","linkedin_followers":981,"linkedin_url":"https://www.linkedin.com/in/nicolelivermore","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nicole-livermore.webp","topics":["ecommerce","email-marketing","ecommerce-growth"],"audiences":["ecommerce-operators"],"verdict":"Most useful for fractional growth leadership connecting ecommerce, lifecycle, creative, and promotion economics.","best_for":"Specialty ecommerce brands moving from one retailer or wholesale channel to direct demand.","not_for":"Enterprise B2B account-based marketing with guaranteed pipeline, staffed teams, and published pricing.","takeaways":["AI search rewards verifiable expertise, not algorithmic tricks.","A promotion can convert well yet weaken margin and cash flow.","Own the customer relationship instead of depending on a retailer or distributor."],"check_first":"Confirm fractional CMO interest and ask for 90-day impressions and commenter job titles.","main_ideas":["A healthy marketing dashboard doesn't prove healthy economics","AI search rewards verifiable expertise, not algorithmic tricks","Own the customer relationship instead of depending on a retailer or distributor","Growth comes from a compounding system, not from spending more"],"partnership_formats":["Fractional or contract growth leadership","Defined contract project","Equine-sector brand work"],"partnership_url":null,"brands":["Dover"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"shane-anglade","url":"https://b2binfluencer.marketing/creators/shane-anglade/"},{"id":"yohann-georgel","url":"https://b2binfluencer.marketing/creators/yohann-georgel/"},{"id":"gavin-trippe","url":"https://b2binfluencer.marketing/creators/gavin-trippe/"}],"engagement":null},{"id":"yiftah-shiri","name":"Yiftah Shiri","url":"https://b2binfluencer.marketing/creators/yiftah-shiri/","markdown_url":"https://b2binfluencer.marketing/creators/yiftah-shiri.md","descriptor":"Yiftah Shiri works on go-to-market at monday.com, sharing practical ways to use AI agents and CRM tools in sales and marketing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/yiftahs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yiftah-shiri.webp","topics":["artificial-intelligence","sales","ai-agents","marketing-automation","go-to-market","crm"],"audiences":["b2b-saas"],"verdict":"Yiftah Shiri is most useful for practical AI agent and CRM adoption examples for go-to-market teams.","best_for":"B2B SaaS selling AI agents to sales and marketing teams, especially adoption-focused video series.","not_for":"A CRM or data platform seeking neutral competitor comparisons with independently measured conversion and time-to-value results.","takeaways":["An AI agent only counts if ordinary staff can build, customise and use it daily.","Scattered answers are the problem a connected company brain is meant to solve.","AI does the volume; people do the moments that matter."],"check_first":"Confirm bookability, sponsorship policy, and recent audience results before contacting them.","main_ideas":["An AI agent only counts if ordinary staff can build, customise and use it daily","Scattered answers are the problem a connected company brain is meant to solve","One generic assistant for everyone is rejected; each seller gets their own","Meet customers in the tools they already use","AI does the volume; people do the moments that matter"],"partnership_formats":[],"partnership_url":null,"brands":["monday.com"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"josh-f","name":"Josh F.","url":"https://b2binfluencer.marketing/creators/josh-f/","markdown_url":"https://b2binfluencer.marketing/creators/josh-f.md","descriptor":"Josh F. works with the team behind Lifeblood, a growth agency for mid-market and scale-up ecommerce brands. Their posts discuss paid-social creative strategy, customer psychology, and building differentiated products and propositions.","linkedin_followers":15703,"linkedin_url":"https://www.linkedin.com/in/jshflr","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","leadership","paid-ads"],"audiences":[],"verdict":"Josh F. is useful for paid-social creative strategy tied to customer psychology and differentiated products.","best_for":"Mid-market DTC brands launching unfamiliar products with time for creative and paid social testing.","not_for":"Commodity brands wanting low-cost, high-volume paid social that copies competitor ads.","takeaways":["Work back from a purchase event, asking why until pain, fear or aspiration is clear.","Media buying and creative cannot fix an undifferentiated product or proposition.","Josh F. cites Years, Elbow Grease, and RIN as distinctive products."],"check_first":"Ask for LinkedIn follower demographics and linked articles before deciding on a partnership.","main_ideas":["Start growth with a product or proposition people can distinguish","Build ads around customer psychology, not copied formats","Treat a rebrand as a change in the business, not just its identity"],"partnership_formats":["Agency growth engagement (media buying, data, performance creative, consultancy)","Event talks and industry appearances"],"partnership_url":null,"brands":["Lifeblood","Years","Elbow Grease","RIN","Quickfire"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"odirichukwu-obi","name":"Odirichukwu Obi","url":"https://b2binfluencer.marketing/creators/odirichukwu-obi/","markdown_url":"https://b2binfluencer.marketing/creators/odirichukwu-obi.md","descriptor":"Odirichukwu Obi is a content strategist, AI-SEO content expert and ghostwriter. Their posts focus on content strategy, search visibility and turning website traffic into customers.","linkedin_followers":3592,"linkedin_url":"https://www.linkedin.com/in/odirichukwu-obi-287439140","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","content-marketing","seo","content-strategy"],"audiences":[],"verdict":"Odirichukwu Obi is most useful for content strategy, AI-SEO and ghostwriting that connects content to conversion.","best_for":"A B2B content marketing agency or SaaS brand seeking organic growth and conversion strategy.","not_for":"A paid sponsored post with reach guarantee and click-through reporting, or a volume-production retainer.","takeaways":["Most companies have a conversion problem, not a traffic problem.","Set a measurable goal and pick depth over volume.","Repurpose a performing asset instead of recreating it."],"check_first":"Confirm past engagements with before-and-after numbers, capacity, rates and audience data.","main_ideas":["Most companies have a conversion problem, not a traffic problem","AI didn't kill content marketing; bad content strategy did","Set a measurable goal and pick depth over volume","Repurpose a performing asset instead of recreating it","Search and AI changes are raising the bar, not shrinking demand"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"stephanie-stoudt-hansen","name":"Stephanie Stoudt-Hansen","url":"https://b2binfluencer.marketing/creators/stephanie-stoudt-hansen/","markdown_url":"https://b2binfluencer.marketing/creators/stephanie-stoudt-hansen.md","descriptor":"Stephanie Stoudt-Hansen shares commentary on procurement and technology sourcing research, including AI governance, supply-chain resilience, vendor management, and ways procurement teams can communicate their business value.","linkedin_followers":1821,"linkedin_url":"https://www.linkedin.com/in/stephaniestoudthansen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephanie-stoudt-hansen.webp","topics":["artificial-intelligence","leadership","supply-chain","ai-governance","supply-chain-resilience"],"audiences":[],"verdict":"They are most useful for procurement-focused commentary on AI governance, vendor risk, and technology sourcing decisions.","best_for":"Procurement technology brands needing co-created research content on AI vendor governance.","not_for":"Consumer-facing paid social, short-form video, affiliate installs, or broad under-35 reach campaigns.","takeaways":["Signing an AI contract starts the work rather than finishing it.","If you cannot control the data, you cannot control the AI.","Treat a major AI announcement as a cost and lock-in decision."],"check_first":"Confirm authorship and attribution expectations, audience demographics, and comparable content results before contacting them.","main_ideas":["Signing an AI contract starts the work rather than finishing it","If you cannot control the data, you cannot control the AI","Treat a major AI announcement as a cost and lock-in decision","Procurement's real obstacle is how it communicates, not how it performs","Good insight lets a buyer see disruption before it becomes a problem"],"partnership_formats":[],"partnership_url":null,"brands":["Gartner"],"posts_cited":11,"latest_post":"2026-10-03","similar":[{"id":"adam-mansfield","url":"https://b2binfluencer.marketing/creators/adam-mansfield/"},{"id":"samantha-cowan","url":"https://b2binfluencer.marketing/creators/samantha-cowan/"},{"id":"daniel-kendzior","url":"https://b2binfluencer.marketing/creators/daniel-kendzior/"}],"engagement":null},{"id":"david-solomon","name":"David Solomon","url":"https://b2binfluencer.marketing/creators/david-solomon/","markdown_url":"https://b2binfluencer.marketing/creators/david-solomon.md","descriptor":"David Solomon is an AI systems architect who builds voice agents and business automation systems, and advises businesses on AI strategy and implementation.","linkedin_followers":5287,"linkedin_url":"https://www.linkedin.com/in/davidsolomonstrategy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-solomon.webp","topics":["artificial-intelligence","ai-governance","ai-agents","business-automation"],"audiences":[],"verdict":"They are most useful for practical AI voice agent and automation content, plus governance and workforce effects.","best_for":"Fits AI voice receptionist or lead-response campaigns aimed at mortgage, home services or professional services buyers.","not_for":"Does not fit paid sponsorships seeking independently tested coverage of their own AI product.","takeaways":["Most small businesses answer fewer than four in ten calls.","85% of callers who reach voicemail never call back.","Workforce post suggests customer success, sales coaching and conflict resolution roles."],"check_first":"Confirm sponsor policy, rates, audience breakdown and comparable post results first.","main_ideas":["AI competition is about infrastructure, regulation and rights, not the best model","AI agents are moving from assistant to operator, so governance comes before tooling"],"partnership_formats":["Private AI consulting","AI voice and lead-handling systems","Workflow automation builds"],"partnership_url":null,"brands":["Superstar AI","Google"],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"alex-gonzalez","url":"https://b2binfluencer.marketing/creators/alex-gonzalez/"},{"id":"mashal-fatima","url":"https://b2binfluencer.marketing/creators/mashal-fatima/"},{"id":"ameer-hamza-mushtaq","url":"https://b2binfluencer.marketing/creators/ameer-hamza-mushtaq/"}],"engagement":null},{"id":"sarmin-sultana","name":"Sarmin Sultana","url":"https://b2binfluencer.marketing/creators/sarmin-sultana/","markdown_url":"https://b2binfluencer.marketing/creators/sarmin-sultana.md","descriptor":"Sarmin Sultana works on Shopify store design and development, with a focus on making shopping journeys clearer and easier for customers. Examples include improving product information, navigation, calls to action, and trust signals.","linkedin_followers":1536,"linkedin_url":"https://www.linkedin.com/in/sarmin-designify","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sarmin-sultana.webp","topics":["ecommerce","conversion-rate-optimization"],"audiences":["shopify-store-owners"],"verdict":"Sarmin Sultana is most useful for practical Shopify store redesign work that makes buying easier, not paid reach.","best_for":"A Shopify redesign for a founder-led direct-to-consumer brand focused on conversion path, not visual refresh.","not_for":"Paid reach to tea shoppers judged on impressions, follower growth, or purchase intent.","takeaways":["A tea-store redesign fixed confusing collections, missed product details, unclear calls to action, and weak hierarchy.","Canva could edit Shopify product images but could not export a functional Shopify section.","ArtTeas review praised a patient, responsive process that understood the brand and story."],"check_first":"Confirm current audience and performance data before buying reach, and clarify redesign scope.","main_ideas":["Judge a Shopify store by how easy it is to buy from, not by how good it looks","A redesign names customer obstacles; it is not just a style upgrade","Test a new tool in a real store, then publish what did not work","Working with a founder-led brand starts with the story, not the build","Quote the package, then let the work justify more — don’t push for the highest price"],"partnership_formats":[],"partnership_url":null,"brands":["ArtTeas"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ido-geffen","name":"Ido Geffen","url":"https://b2binfluencer.marketing/creators/ido-geffen/","markdown_url":"https://b2binfluencer.marketing/creators/ido-geffen.md","descriptor":"Ido Geffen writes about how AI is changing cybersecurity, especially offensive security. Their posts describe Novee Security’s work on AI agents for continuous, attacker-like penetration testing.","linkedin_followers":15948,"linkedin_url":"https://www.linkedin.com/in/ido-geffen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ido-geffen.webp","topics":["artificial-intelligence"],"audiences":["security-leaders"],"verdict":"Ido Geffen is most useful for explaining AI offensive security and continuous, attacker-like penetration testing for cybersecurity content.","best_for":"A cybersecurity vendor selling AI-driven pentesting and seeking founder-level thought leadership content.","not_for":"Campaigns needing documented sponsorship mechanics, published rates, lead time, or audience proof.","takeaways":["AI attackers now collaborate and chain exploits, not just find bugs.","You can't outspend an AI attacker.","Hiring more security people is a rational but insufficient response."],"check_first":"Confirm audience data by job, industry, seniority, and location, plus any paid collaboration terms.","main_ideas":["AI attackers now collaborate and chain exploits, not just find bugs","You can't outspend an AI attacker","Hiring more security people is a rational but insufficient response","The dangerous capability is already in public models, and attackers probe without stopping","The answer they keep repeating: continuous, attacker-like testing, owned rather than rented"],"partnership_formats":[],"partnership_url":null,"brands":["Novee Security","CTech by Calcalist","OpenAI","Anthropic","Uber"],"posts_cited":13,"latest_post":"2026-10-10","similar":[{"id":"jim-manico","url":"https://b2binfluencer.marketing/creators/jim-manico/"},{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"},{"id":"ricardo-camacho","url":"https://b2binfluencer.marketing/creators/ricardo-camacho/"}],"engagement":null},{"id":"james-rounsville","name":"James Rounsville","url":"https://b2binfluencer.marketing/creators/james-rounsville/","markdown_url":"https://b2binfluencer.marketing/creators/james-rounsville.md","descriptor":"James Rounsville writes about enterprise cybersecurity and network infrastructure. Rounsville's posts explain traffic lifetime containment and propagation control as ways to limit how far network traffic can travel and reduce the spread of an attack.","linkedin_followers":511,"linkedin_url":"https://www.linkedin.com/in/jamesrounsville","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","zero-trust","ai-infrastructure"],"audiences":[],"verdict":"James Rounsville is most useful for explaining network-layer containment and propagation control to enterprise security readers.","best_for":"A cybersecurity infrastructure brand wanting editorial thought leadership on deterministic propagation control.","not_for":"Proof-heavy paid campaigns needing benchmarks, named deployments, or measurable demand generation.","takeaways":["A countdown acts like a kill pill; routers lower it and discard research at zero.","Lifetime Containment complements firewalls, detection tools, and response systems rather than replacing them.","Put the limit in the network, not on the server, so stolen credentials cannot extend reach."],"check_first":"Confirm terms, proof requirements, audience data, and longer-form samples before a paid campaign.","main_ideas":["Contain how far traffic can travel, rather than only detecting what goes wrong","Put the limit in the network, not on the server, so stolen credentials cannot extend a packet's reach","AI is becoming infrastructure, and centralised intelligence centralises risk","Explain the mechanism before naming the product"],"partnership_formats":[],"partnership_url":null,"brands":["OpenAI","Black Hat USA"],"posts_cited":11,"latest_post":"2026-10-03","similar":[{"id":"john-ellingson","url":"https://b2binfluencer.marketing/creators/john-ellingson/"},{"id":"jay-chaudhry","url":"https://b2binfluencer.marketing/creators/jay-chaudhry/"},{"id":"makarand-karanjalkar","url":"https://b2binfluencer.marketing/creators/makarand-karanjalkar/"}],"engagement":null},{"id":"james-silvestri","name":"James Silvestri","url":"https://b2binfluencer.marketing/creators/james-silvestri/","markdown_url":"https://b2binfluencer.marketing/creators/james-silvestri.md","descriptor":"James Silvestri writes about B2B marketing, including demand generation, marketing operations, paid-ad testing, and using AI to coordinate go-to-market work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/james-silvestri","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-silvestri.webp","topics":["artificial-intelligence","paid-ads","b2b-marketing","agentic-ai","demand-generation","marketing-operations"],"audiences":["b2b-marketers"],"verdict":"Useful for practical B2B content linking demand generation, measurement, marketing operations, paid-ad testing, and AI coordination to revenue.","best_for":"B2B martech vendors selling measurement, attribution, or marketing-operations software to mid-market marketing teams.","not_for":"Enterprise data-platform vendors wanting short-form video, technical walkthroughs, or guaranteed impressions for IT and security leaders.","takeaways":["Four ad-spend metrics: marketing-sourced pipeline, CAC versus LTV, marketing ROI, lead-to-customer conversion.","Ad testing: set a hypothesis, change one variable, allow time for significance, carry learning forward.","Manual ad testing fails because setup across ad platforms and a CRM does not scale."],"check_first":"Confirm sponsorship terms and ask for recent audience results and the longer articles or guides.","main_ideas":["Measure pipeline and revenue, not platform clicks","Marketing operations is a revenue role, not support work","Manual ad testing fails because it does not scale","The $20K/month threshold for learning from paid ads","Retargeting needs coordination, not volume"],"partnership_formats":["Co-presented vendor or community session"],"partnership_url":null,"brands":["Metadata","Hard Skill Exchange"],"posts_cited":15,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"chris-ohara","name":"Chris O'Hara","url":"https://b2binfluencer.marketing/creators/chris-ohara/","markdown_url":"https://b2binfluencer.marketing/creators/chris-ohara.md","descriptor":"Chris O'Hara writes about the future of product marketing, especially how AI is changing the work and why reliable customer data matters. Their posts also discuss applying AI to marketing operations and research.","linkedin_followers":14857,"linkedin_url":"https://www.linkedin.com/in/christopherohara","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","ai-agents","ai-in-marketing","marketing-operations","product-marketing"],"audiences":["marketing-leaders"],"verdict":"Useful for practical analysis of how AI changes product marketing and why customer data matters.","best_for":"A B2B SaaS company building AI agents for marketing teams, targeting product marketing and martech buyers.","not_for":"A paid spokesperson campaign needing tested production results, media kit, or guaranteed placement.","takeaways":["Agents can produce convincing answers from stale or incorrect information.","The inventory-aware marketing agent has not been tested in production.","AI was used to synthesize roughly 180 articles in a research exercise."],"check_first":"Ask for production results and recent LinkedIn analytics before contacting.","main_ideas":["The harder AI problem is organizational truth, not model behavior","Marketing agility without operational context is a liability","AI collapses the distance between idea and implementation for people who do not write code","Audit your own predictions when the market moves","Read at scale, interview practitioners, and report the uncomfortable finding"],"partnership_formats":[],"partnership_url":null,"brands":["Claude","OpenClaw"],"posts_cited":11,"latest_post":"2026-06-23","similar":[{"id":"akhilesh-perla","url":"https://b2binfluencer.marketing/creators/akhilesh-perla/"},{"id":"max-votek","url":"https://b2binfluencer.marketing/creators/max-votek/"},{"id":"scott-ohlund","url":"https://b2binfluencer.marketing/creators/scott-ohlund/"}],"engagement":null},{"id":"divey-gulati","name":"Divey Gulati","url":"https://b2binfluencer.marketing/creators/divey-gulati/","markdown_url":"https://b2binfluencer.marketing/creators/divey-gulati.md","descriptor":"Divey Gulati writes about ecommerce fulfillment and logistics technology at ShipBob, including how AI can help brands manage supply chains and how fuel surcharges affect shipping costs.","linkedin_followers":5086,"linkedin_url":"https://www.linkedin.com/in/divey-gulati-90299414","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/divey-gulati.webp","topics":["artificial-intelligence","ecommerce","supply-chain","ecommerce-fulfillment"],"audiences":["ecommerce-operators","supply-chain-leaders"],"verdict":"Most useful for a company-side view of AI fulfillment, parcel fuel surcharges, and logistics cost pressures.","best_for":"A B2B logistics-tech brand seeking thought leadership on AI fulfillment and parcel costs.","not_for":"Consumer lifestyle or direct-to-consumer campaigns wanting sponsored posts, coupon codes, or reach guarantees.","takeaways":["Diesel price changes move parcel fuel-surcharge percentages and freight costs per mile.","Supply-chain AI must work across inventory, labor, carrier relationships, and customer trust.","Fulfillment AI is more useful when it can act, not just report."],"check_first":"Confirm written scope, sign-off, labeling, plus LinkedIn demographics and comparable results.","main_ideas":["A supply chain isn’t software, so AI adoption moves at a different speed","Fulfillment AI is more useful when it can act, not just report","Fuel surcharges move faster than base rates, so the invoice line items are where the money hides","Trust and fraud are becoming an AI problem inside supply chains","Building the team around speed: forward-deployed engineers and AI agents"],"partnership_formats":[],"partnership_url":null,"brands":["ShipBob","True Classic","Anthropic","FedEx"],"posts_cited":13,"latest_post":"2026-09-01","similar":[{"id":"allison-sculley","url":"https://b2binfluencer.marketing/creators/allison-sculley/"},{"id":"jeff-kline","url":"https://b2binfluencer.marketing/creators/jeff-kline/"},{"id":"owen-finch","url":"https://b2binfluencer.marketing/creators/owen-finch/"}],"engagement":null},{"id":"daniella-pontes","name":"Daniella Pontes","url":"https://b2binfluencer.marketing/creators/daniella-pontes/","markdown_url":"https://b2binfluencer.marketing/creators/daniella-pontes.md","descriptor":"Daniella Pontes writes about quantum computing and cybersecurity, including how quantum technologies may move from research into industrial use. Their posts also cover AI security and DevSecOps, and they publish the Intriguing Quantum newsletter.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/daniellapontes","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":[],"verdict":"Daniella Pontes is most useful for translating quantum, AI security, and DevSecOps developments for enterprise and executive readers.","best_for":"A quantum-safe security vendor or enterprise campaign needing thought leadership on post-quantum readiness.","not_for":"Consumer AI assistant app campaigns with short lifestyle videos, general consumers, and fixed package pricing.","takeaways":["Quanmatic and ROHM case covers choosing a manufacturing problem and combining quantum and classical methods.","Quantinuum market debut post looks past valuation to what investors may price across sectors.","AI security post names evaluation, explainability, and accountability as guardrails, not full autonomy or human control."],"check_first":"Confirm recent LinkedIn audience analytics and evidence of followers' roles, industries, or seniority.","main_ideas":["Quantum computing matters when it reaches production, not when it makes headlines","Quantum is an infrastructure and sovereignty question, not only a technical race","Read a quantum market signal for what it buys, not for its size","AI should run the routine work while people own the boundaries","Security work should be continuous and built into the development lifecycle"],"partnership_formats":[],"partnership_url":null,"brands":["Palosade","Quantinuum","Quanmatic","ROHM","CyberSecurity88","RSAC"],"posts_cited":16,"latest_post":"2026-09-30","similar":[{"id":"alex-g-lee","url":"https://b2binfluencer.marketing/creators/alex-g-lee/"},{"id":"alex-pruden","url":"https://b2binfluencer.marketing/creators/alex-pruden/"},{"id":"carl-williams","url":"https://b2binfluencer.marketing/creators/carl-williams/"}],"engagement":null},{"id":"natalia-dubnyak","name":"Natalia Dubnyak","url":"https://b2binfluencer.marketing/creators/natalia-dubnyak/","markdown_url":"https://b2binfluencer.marketing/creators/natalia-dubnyak.md","descriptor":"Natalia Dubnyak writes about leadership in manufacturing, operations, and supply chain, including how teams can use AI in demand and supply planning.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nataliadubnyak","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","supply-chain","operational-excellence","continuous-improvement","manufacturing-operations"],"audiences":["manufacturing-leaders"],"verdict":"Natalia Dubnyak is most useful for commentary on leadership and where AI fits in demand and supply planning.","best_for":"A supply chain technology campaign aimed at CPG operations leaders assessing AI-enabled planning.","not_for":"Paid conversion campaigns needing video, affiliate links, gated templates, or proven performance data.","takeaways":["AI can help planners detect demand shifts, manage inventory, prioritize exceptions, and assess scenarios.","Metrics tell you what happened; leadership decides what happens next.","Consistency beats one strong quarter."],"check_first":"Confirm audience composition, more AI and planning examples, and commercial terms.","main_ideas":["AI should make planners better, not replace them","Metrics tell you what happened; leadership decides what happens next","Consistency beats one strong quarter","Diversity of thought is an operational advantage","Operations should help shape strategy, not only execute it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":19,"latest_post":"2026-09-01","similar":[],"engagement":null},{"id":"derek-harp","name":"Derek Harp","url":"https://b2binfluencer.marketing/creators/derek-harp/","markdown_url":"https://b2binfluencer.marketing/creators/derek-harp.md","descriptor":"Derek Harp works in industrial cybersecurity education and events, sharing training and expert discussions about securing operational technology (OT) and industrial control systems (ICS).","linkedin_followers":23426,"linkedin_url":"https://www.linkedin.com/in/derekharp","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/derek-harp.webp","topics":["cybersecurity","career-development","incident-response"],"audiences":[],"verdict":"Derek Harp is useful for explaining OT and ICS security to practitioner and training audiences.","best_for":"Industrial cybersecurity training or event partnerships focused on OT and ICS education.","not_for":"Enterprise IT or cloud security campaigns aimed at financial services buyers.","takeaways":["OT security should be taught by people who have worked the plant floor.","IT and OT risk assessments are still run separately, with a unified view unfinished.","A breaking advisory should become an expert session within days."],"check_first":"Ask for recent comparable post results and audience role, region, and seniority data.","main_ideas":["OT security should be taught by people who have worked the plant floor","Industrial cyber risk is an operations and board problem, not a slide deck","IT and OT risk assessments are still run separately, and the unified view is unfinished","A breaking advisory should become an expert session within days","Sector-specific security conversations beat one generic OT event"],"partnership_formats":["Course faculty or guest instructor","Expert panelist at online symposiums and conferences","Joint session or event co-promotion"],"partnership_url":null,"brands":["CambiOS Academy","(CS)²AI Global - Control System Cyber Security Association International","Level Zero OT Cyber Security Conference"],"posts_cited":17,"latest_post":"2026-10-06","similar":[{"id":"katie-colledge-price","url":"https://b2binfluencer.marketing/creators/katie-colledge-price/"},{"id":"andy-elizaire","url":"https://b2binfluencer.marketing/creators/andy-elizaire/"},{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"}],"engagement":null},{"id":"anitha-setlur-beberg","name":"Anitha Setlur Beberg","url":"https://b2binfluencer.marketing/creators/anitha-setlur-beberg/","markdown_url":"https://b2binfluencer.marketing/creators/anitha-setlur-beberg.md","descriptor":"Anitha Setlur Beberg writes about questions raised by AI agents, including whether systems can show agency without consciousness. Beberg's public posts also connect AI with social good and resilient communities, and share perspectives from technology and startup events.","linkedin_followers":6048,"linkedin_url":"https://www.linkedin.com/in/anithab","youtube_url":"https://www.youtube.com/channel/UCOoh1xbXbLZKALdm9hWLrmA","photo_url":"https://b2binfluencer.marketing/assets/avatars/anitha-setlur-beberg.webp","topics":["artificial-intelligence","ai-agents"],"audiences":[],"verdict":"Useful as a speaker or exploratory advisor on AI agent behavior and social impact.","best_for":"A B2B AI safety or governance brand wanting a discussion-led session.","not_for":"A technical proof campaign or performance-guaranteed lead-generation buy.","takeaways":["Anitha asks whether AI systems can show meaningful agency without consciousness.","They link decentralized AI and universal income to resilient communities, volunteerism, and service.","Founder advice is best treated as a set of perspectives, not a formula."],"check_first":"Confirm availability, scope, paid terms, audience fit, and relevant governance experience.","main_ideas":["Agent behavior raises questions beyond whether AI is conscious","AI’s value should include what it can do for communities","Founder advice is best treated as a set of perspectives, not a single formula"],"partnership_formats":[],"partnership_url":null,"brands":["Seva Exchange","FUNDA Club"],"posts_cited":9,"latest_post":"2026-08-31","similar":[],"engagement":null},{"id":"prasad-velaga","name":"Prasad Velaga","url":"https://b2binfluencer.marketing/creators/prasad-velaga/","markdown_url":"https://b2binfluencer.marketing/creators/prasad-velaga.md","descriptor":"Prasad Velaga writes about improving manufacturing operations, with a focus on production scheduling in high-mix job shops. Their posts explain how scheduling and bottleneck management can affect throughput, work in progress, and lead times.","linkedin_followers":7232,"linkedin_url":"https://www.linkedin.com/in/prasadvelaga","youtube_url":"https://www.youtube.com/channel/UCdXnzOfMB8mnbRZz-nuQAFA","photo_url":"https://b2binfluencer.marketing/assets/avatars/prasad-velaga.webp","topics":["lean-manufacturing"],"audiences":[],"verdict":"Prasad Velaga is most useful for explaining production scheduling and bottleneck decisions in high-mix job shops.","best_for":"A manufacturing software company planning a technical article or webinar on production scheduling.","not_for":"A Lean training business seeking beginner-friendly quick-win posts for early-career production staff.","takeaways":["A job shop is a network of moving work, not a production line.","Diagnose the bottleneck before adding capacity.","Improvement options can affect throughput, work in progress, and lead time differently."],"check_first":"Confirm whether paid or sponsored collaborations are available and ask for recent audience analytics.","main_ideas":["Test an improvement idea against production outcomes before pursuing it","A job shop is a network of moving work, not a production line","Diagnose the bottleneck before adding capacity","Shop-floor performance has several interacting causes","Best use of the resource set versus highest use of every resource"],"partnership_formats":[],"partnership_url":null,"brands":["Schedlyzer"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"},{"id":"santi-adavani","url":"https://b2binfluencer.marketing/creators/santi-adavani/"},{"id":"nicholas-parton","url":"https://b2binfluencer.marketing/creators/nicholas-parton/"}],"engagement":null},{"id":"safeer-ali","name":"Safeer Ali","url":"https://b2binfluencer.marketing/creators/safeer-ali/","markdown_url":"https://b2binfluencer.marketing/creators/safeer-ali.md","descriptor":"Safeer Ali is a freelance data specialist who builds B2B lead lists, cleans CRM data, verifies contact details, and handles recurring data and product-upload work for clients.","linkedin_followers":3311,"linkedin_url":"https://www.linkedin.com/in/safeerali","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/safeer-ali.webp","topics":[],"audiences":["ecommerce-brands","b2b-sales-teams"],"verdict":"Safeer Ali is most useful for B2B lead list building, CRM cleanup, contact verification, and recurring data work.","best_for":"B2B sales agencies or e-commerce brands needing monthly retainer data support.","not_for":"Consumer-facing sponsored content, media kits, rates, reach estimates, or brand collaborations.","takeaways":["A five-step lead-list method covers customer profile, sourcing, email verification, and client-ready delivery.","A CRM cleanup was completed in seven days for a client.","A workday involved 800 contacts, spreadsheet cleanup, and 200 product uploads."],"check_first":"Confirm scope, tooling, data-handling terms, and references before contacting them.","main_ideas":["Data problems are mostly consistency problems","The hidden cost of a freelancer is ramp-up time, not the rate","Two skipped steps decide whether a prospect list works","A deliverable is judged by whether it fits the client's system","Quiet, documented delivery for a small roster"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","HubSpot","Shopify","LinkedIn Sales Navigator"],"posts_cited":13,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"justin-reed","name":"Justin Reed","url":"https://b2binfluencer.marketing/creators/justin-reed/","markdown_url":"https://b2binfluencer.marketing/creators/justin-reed.md","descriptor":"Justin Reed helps direct-to-consumer brands grow profitably through authentic advertising. Reed shares advice on testing ad creative, connecting ads to customer needs, and scaling Meta campaigns by building ads for specific customer segments.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/itsjustinreed","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-reed.webp","topics":["ecommerce","paid-ads","meta-ads","creative-testing","paid-social-advertising"],"audiences":[],"verdict":"Justin Reed is most useful for DTC brands improving ad creative testing, customer-focused messaging, and Meta campaign scaling.","best_for":"A DTC brand that wants to test ads around customer needs and segments.","not_for":"A brand seeking guaranteed reach or hype-led sponsored posts.","takeaways":["Start ad creative testing with customer reviews, not competitor ads.","Paid ads need a different story from organic content.","Scale Meta ads by finding the audience first, not another audience."],"check_first":"Confirm scope, availability, audience data, sponsorship formats, rates, and deliverables before contacting them.","main_ideas":["Start ad creative testing with customer reviews, not competitor ads","Paid ads need a different story from organic content","Scale Meta ads by finding the audience first, not another audience for the same ad","Pandemic-era hype has lost its grip, especially with parent audiences"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-28","similar":[{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"farah-nyadu","url":"https://b2binfluencer.marketing/creators/farah-nyadu/"},{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"}],"engagement":null},{"id":"chris-patin","name":"Chris Patin","url":"https://b2binfluencer.marketing/creators/chris-patin/","markdown_url":"https://b2binfluencer.marketing/creators/chris-patin.md","descriptor":"Chris Patin shares practical advice on customer success, with a focus on onboarding, proving value early, renewals, and finding customer-led opportunities to expand.","linkedin_followers":1591,"linkedin_url":"https://www.linkedin.com/in/chris-patin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-patin.webp","topics":["customer-success","b2b-saas"],"audiences":[],"verdict":"Chris Patin is most useful for practical customer success advice on onboarding, early value, renewals, and expansion.","best_for":"B2B SaaS customer success campaigns focused on onboarding, early value, renewals, and expansion.","not_for":"Paid creator campaigns needing reach, sponsorship products, guaranteed distribution, or non-customer-success audiences.","takeaways":["A reporting feature saved a client team 10 hours a week.","Pick one quick-win use case within the first 30 days.","Start renewal conversations months ahead with data, stories, and outcomes."],"check_first":"Ask whether they accept sponsorship work and for audience breakdown by role, seniority, industry, and geography.","main_ideas":["Prove value fast with a quick win in the first 30 days","Onboarding is the beginning of expansion, not the end of the sale","Renewal is a proof point, not a contract formality","Expansion comes from listening, not pitching","The 2026 customer-success agenda pairs every pressure with a fast fix"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"tanner-rankin","name":"Tanner Rankin","url":"https://b2binfluencer.marketing/creators/tanner-rankin/","markdown_url":"https://b2binfluencer.marketing/creators/tanner-rankin.md","descriptor":"Tanner Rankin shares advice on e-commerce brand strategy, including how to keep messaging consistent across channels and how to assess channel profitability using contribution margin rather than return on ad spend alone.","linkedin_followers":1553,"linkedin_url":"https://www.linkedin.com/in/tannerrankin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tanner-rankin.webp","topics":["ecommerce","brand-positioning"],"audiences":[],"verdict":"Tanner Rankin is most useful for diagnosing inconsistent e-commerce brand messaging and comparing channels by contribution margin.","best_for":"A DTC e-commerce brand wanting a brand messaging audit or CM3 channel review.","not_for":"B2B SaaS needing short-form video demos to reach enterprise IT buyers.","takeaways":["Brands plateau because they never fix what makes them different.","Write the difference down and make it the single source of truth.","Judge channels on contribution margin, not ROAS."],"check_first":"Confirm client results, implementation details, audience breakdown, and paid work availability.","main_ideas":["Brands plateau because they never fix what makes them different","Write the difference down and make it the single source of truth","Adding agencies without a central brand system multiplies the problem","Judge channels on contribution margin, not ROAS"],"partnership_formats":[],"partnership_url":null,"brands":["Brand Source OS"],"posts_cited":10,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"christine-c","name":"Christine C.","url":"https://b2binfluencer.marketing/creators/christine-c/","markdown_url":"https://b2binfluencer.marketing/creators/christine-c.md","descriptor":"Christine Cody works in customer success for higher education technology. Their posts focus on helping colleges use edtech, building customer relationships, and supporting student success.","linkedin_followers":7854,"linkedin_url":"https://www.linkedin.com/in/christinecody","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","customer-success"],"audiences":["job-seekers"],"verdict":"They are most useful for practical higher education customer success and retention commentary.","best_for":"Higher education technology companies needing sponsored thought leadership on customer success and retention.","not_for":"Beauty and wellness campaigns promoting offers to prospective students with measured reach and demographics.","takeaways":["A green health score can miss a departing faculty champion and a new instructor’s vendor preference.","Food access belongs in student success work, not just platform discussions.","The fall semester is made in summer through course shells, access lists, and migrations."],"check_first":"Confirm recent post reach and audience breakdown by job function, employer type, seniority, and geography.","main_ideas":["Automate the noticing, never the knowing","A post-launch relationship, not a handoff","Student basic needs are student success work","The fall semester is made in the summer","A human-centered throughline, stated outright"],"partnership_formats":[],"partnership_url":null,"brands":["Cengage","Farmer Foodshare"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"charlie-miller","url":"https://b2binfluencer.marketing/creators/charlie-miller/"},{"id":"jorge-valenzuela","url":"https://b2binfluencer.marketing/creators/jorge-valenzuela/"}],"engagement":null},{"id":"nicole-tripputi","name":"Nicole Tripputi","url":"https://b2binfluencer.marketing/creators/nicole-tripputi/","markdown_url":"https://b2binfluencer.marketing/creators/nicole-tripputi.md","descriptor":"Nicole Tripputi is a former contracting officer who explains SBIR Phase III and government contracting, including how companies can build relationships with government customers and prepare for direct-award opportunities.","linkedin_followers":7636,"linkedin_url":"https://www.linkedin.com/in/nicoletripputi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nicole-tripputi.webp","topics":[],"audiences":[],"verdict":"Nicole Tripputi is most useful for practical SBIR Phase III and government contracting explanations.","best_for":"A defense technology company seeking a workshop on SBIR Phase III commercialization strategy.","not_for":"A procurement software vendor seeking broad multi channel brand awareness for general procurement teams.","takeaways":["A Phase III can be a direct award because the competition already happened.","Phase III outreach starts when the award lands, not on October 1.","Talking to a company before a Phase III award is allowed and usually makes it better."],"check_first":"Confirm paid workshop or sponsorship terms and ask for past workshop results or audience data.","main_ideas":["A Phase III can be a direct award because the competition already happened","There is no default best funding pathway; fit depends on your program","Phase III outreach starts when the award lands, not on October 1","Talking to a company before a Phase III award is allowed, and usually makes the requirement better","Contracting officers are specialists, not generalists"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-05","similar":[{"id":"neil-mcdonnell","url":"https://b2binfluencer.marketing/creators/neil-mcdonnell/"},{"id":"thomas-ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/"},{"id":"tov-brog","url":"https://b2binfluencer.marketing/creators/tov-brog/"}],"engagement":null},{"id":"philippe-desrochers","name":"Philippe Desrochers","url":"https://b2binfluencer.marketing/creators/philippe-desrochers/","markdown_url":"https://b2binfluencer.marketing/creators/philippe-desrochers.md","descriptor":"Philippe Desrochers creates career-development resources for mid-career professionals seeking more fulfilling work. Desrochers's work includes the Mid-Career Mastery course and resource guide, and Desrochers hosts the Career FastTrack podcast.","linkedin_followers":5206,"linkedin_url":"https://www.linkedin.com/in/philippedesrochers","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/philippe-desrochers.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for career fulfillment messaging to mid-career professionals reconsidering their work.","best_for":"A career coaching company targeting mid-career professionals who feel stuck and want purpose.","not_for":"B2B software selling HR tools to enterprise buyers needing measurable sponsored packages.","takeaways":["Outward success is not the same as fulfillment.","Following the crowd can make people unhappy at work.","Change starts with self-discovery, then moves step by step."],"check_first":"Confirm audience composition, podcast format, recent performance, training and award claims.","main_ideas":["Outward success isn’t the same as fulfillment","Following the crowd can make people unhappy at work","Change starts with self-discovery, then moves step by step","Reading and reflection are part of the method, not decoration","Meaningful work is a mid-career priority, and the audience is defined by life stage"],"partnership_formats":[],"partnership_url":null,"brands":["Mid-Career Mastery course: Step 1: CONNECT To Your Power","Mid-Career Mastery: The 10 Essential Books for Success AND Fulfillment"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"dale-shephard","name":"Dale Shephard","url":"https://b2binfluencer.marketing/creators/dale-shephard/","markdown_url":"https://b2binfluencer.marketing/creators/dale-shephard.md","descriptor":"Dale Shephard works with founder-led B2B businesses as a fractional revenue leader, helping build a commercial engine and connect sales processes and AI tools to measurable business results.","linkedin_followers":9904,"linkedin_url":"https://www.linkedin.com/in/daleshephard","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dale-shephard.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","ai-adoption","b2b-sales"],"audiences":["b2b-founders","revenue-leaders"],"verdict":"Dale Shephard is most useful for founder-led B2B businesses needing a fractional revenue leader to build a commercial engine.","best_for":"A founder-led B2B company with a stalled go-to-market effort seeking hands-on fractional revenue leadership.","not_for":"A paid placement promoting an AI sales product mainly on more outbound volume.","takeaways":["Most businesses do not have an AI problem; they have an improvement problem.","AI agents will not fix a fragmented CRM.","Judge AI and outbound by conversations and closed deals, not send volume."],"check_first":"Confirm whether they offer paid partnerships, rates, formats, and audience data.","main_ideas":["The real problem is rarely AI — it is what the tool actually improves","Judge AI and outbound by conversations and closed deals, not send volume","\"Services is back\": an embedded operator, not a playbook handoff","\"More money\" is not a goal, and a solution is not a plan","Curiosity about AI in revenue operations, with the measurement warning attached"],"partnership_formats":[],"partnership_url":null,"brands":["TrinityHawk"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"haven-allen","name":"Haven Allen","url":"https://b2binfluencer.marketing/creators/haven-allen/","markdown_url":"https://b2binfluencer.marketing/creators/haven-allen.md","descriptor":"Haven Allen works with hardtech founders on commercializing physical technologies, focusing on the infrastructure, networks, and financing needed to build and scale manufacturing businesses. Their posts also cover U.S. reindustrialization and mHUB’s role in supporting hardtech companies.","linkedin_followers":10204,"linkedin_url":"https://www.linkedin.com/in/havenallen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/haven-allen.webp","topics":["supply-chain","startup","venture-capital","manufacturing"],"audiences":[],"verdict":"Haven Allen is most useful for explaining hardtech commercialization, manufacturing infrastructure, networks, and hardware-suited capital.","best_for":"A manufacturing-focused venture fund or hardtech campaign needing founder and operator reach.","not_for":"Consumer product promotion, short video, shoppable posts, or direct-to-consumer sales campaigns.","takeaways":["Commercializing a physical product is harder than inventing it.","Cheap Chinese quotes are part unfair rules, part real advantage.","Venture capital only works when losing is expensive."],"check_first":"Confirm LinkedIn analytics and follower breakdowns before committing budget.","main_ideas":["Commercializing a physical product is harder than inventing it","Cheap Chinese quotes are part unfair rules, part real advantage","Venture capital only works when losing is expensive","Building the institutions that carry physical-product companies"],"partnership_formats":[],"partnership_url":null,"brands":["mHUB","Fast Company"],"posts_cited":17,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"mey-nenadic","name":"Mey Nenadic","url":"https://b2binfluencer.marketing/creators/mey-nenadic/","markdown_url":"https://b2binfluencer.marketing/creators/mey-nenadic.md","descriptor":"Mey Nenadic writes about e-commerce, customer experience, and practical uses of AI. Their posts show how customer reviews can reveal business problems and how AI tools may help shoppers find products and commerce teams analyze data.","linkedin_followers":1354,"linkedin_url":"https://www.linkedin.com/in/mey-nenadic","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ai-adoption","agentic-commerce","customer-experience"],"audiences":[],"verdict":"Mey Nenadic is most useful for thought leadership on AI-driven commerce analytics and customer review insights.","best_for":"B2B e-commerce consultancies or retail teams wanting AI commerce analytics thought leadership.","not_for":"Consumer footwear campaigns, performance influencer work, or measurable revenue with discount codes.","takeaways":["AI ran across about 13,500 Trustpilot reviews for a PE-backed Nordic fashion brand in two hours.","Return and refund friction was dominant complaint pattern; Trustpilot score was 2.7.","Product data not structured for language models makes retailers invisible to AI shopping agents."],"check_first":"Confirm audience analytics, partnership format, deliverables, disclosure, and fees before contacting them.","main_ideas":["Public reviews hold financial problems that dashboards miss","Customer experience matters most when you are not H&M","Agentic AI shopping makes product data the new front door","AI adoption is infrastructure, not a prompt habit","Written for owners, agencies, and investors rather than shoppers"],"partnership_formats":[],"partnership_url":null,"brands":["Vaimo","Anthropic (Claude)","Perplexity","Trustpilot"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"sharon-gai","url":"https://b2binfluencer.marketing/creators/sharon-gai/"},{"id":"juozas-kaziukenas","url":"https://b2binfluencer.marketing/creators/juozas-kaziukenas/"},{"id":"amit-bachbut","url":"https://b2binfluencer.marketing/creators/amit-bachbut/"}],"engagement":null},{"id":"john-pryor","name":"John Pryor","url":"https://b2binfluencer.marketing/creators/john-pryor/","markdown_url":"https://b2binfluencer.marketing/creators/john-pryor.md","descriptor":"John Pryor writes about how businesses can identify and protect valuable knowledge, including trade secrets, customer insights, pricing methods, and workplace know-how.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/john-pryor-gb","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"John Pryor is most useful for explaining how businesses can name and protect valuable knowledge.","best_for":"A trade-secret programme for small and mid-sized business leaders, especially legal, insurance, or knowledge-management providers.","not_for":"A cybersecurity vendor selling breach-detection tooling to CISOs through short-form video to security practitioners.","takeaways":["Most businesses already hold trade secrets but cannot name or defend them.","Contact details are not secrets; buying behaviour and pricing history can be.","When experienced people move, relationships travel and records do not."],"check_first":"Confirm whether they accept sponsored work and have recent audience data.","main_ideas":["Losing competitive edge matters more than losing customer records","Most businesses already hold trade secrets — they just cannot name or defend them","Contact details are not secrets; buying behaviour and pricing history can be","When experienced people move, relationships travel and records do not","The fix Pryor argues for is plain-language diagnosis and self-checking, not legal or technical advice"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":17,"latest_post":"2026-04-14","similar":[],"engagement":null},{"id":"santosh-sabnis","name":"Santosh Sabnis","url":"https://b2binfluencer.marketing/creators/santosh-sabnis/","markdown_url":"https://b2binfluencer.marketing/creators/santosh-sabnis.md","descriptor":"Santosh Sabnis writes about how cities and businesses can govern technology more effectively, with a focus on public-sector procurement, data rights, and the infrastructure behind AI systems.","linkedin_followers":2478,"linkedin_url":"https://www.linkedin.com/in/santoshds","youtube_url":"https://www.youtube.com/channel/UCnJNiA2V3BVho1D9XYtAuQw","photo_url":"https://b2binfluencer.marketing/assets/avatars/santosh-sabnis.webp","topics":["artificial-intelligence","data-governance","ai-infrastructure"],"audiences":[],"verdict":"Santosh Sabnis is most useful for governance-first explanation of public-sector technology procurement and AI infrastructure.","best_for":"Govtech or enterprise data infrastructure campaigns needing analytical, educational content on governance and data.","not_for":"Consumer lifestyle endorsements, guaranteed sponsored posts, or campaigns needing verified audience demographics and broad reach.","takeaways":["City hardware votes can hide contract rules for data ownership, access, and accuracy.","Buying software cannot fix outdated civil-service structures or weak chatbot accountability.","Agents can follow instructions yet damage decisions using stale data; fresher pipelines and human review help."],"check_first":"Confirm partnership terms, sponsorship availability, and audience demographics or engagement data before contacting.","main_ideas":["City technology contracts are governance decisions","AI needs current data and a plan for when it is not current","Software cannot replace municipal reform"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"nate-saperia","name":"Nate Saperia","url":"https://b2binfluencer.marketing/creators/nate-saperia/","markdown_url":"https://b2binfluencer.marketing/creators/nate-saperia.md","descriptor":"Nate Saperia writes about finance and operating systems for professional services firms, including tracking future demand, maintaining PE-style financial discipline, and managing collections decisions.","linkedin_followers":5022,"linkedin_url":"https://www.linkedin.com/in/nathansaperia","youtube_url":null,"photo_url":null,"topics":["sales"],"audiences":["finance-leaders"],"verdict":"Nate Saperia is most useful for content on demand tracking, PE-style operating discipline, and collections workflows for professional services firms.","best_for":"B2B software brands selling finance, ERP, or services automation to professional services firms.","not_for":"Consumer fintech or lightweight invoicing apps targeting freelancers, solo consultants, and very small businesses.","takeaways":["Services firms can measure last month's capacity but not next quarter's demand.","Firms want PE-style operating discipline, but it is hard to sustain without accountability.","A late invoice can be a relationship decision that deserves a recorded rationale."],"check_first":"Confirm whether they accept collaborations, terms, and audience fit for your target buyers.","main_ideas":["Services firms can measure last month's capacity but not next quarter's demand","Firms want PE-style operating discipline, but it is hard to sustain without accountability","A late invoice can be a relationship decision that deserves a recorded rationale","Numbers should come from governed systems, not memory or a side tool","A house style built on one concrete number and a closing question"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft Fabric"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"audrey-geisman","url":"https://b2binfluencer.marketing/creators/audrey-geisman/"},{"id":"elad-shmilovich","url":"https://b2binfluencer.marketing/creators/elad-shmilovich/"},{"id":"branden-jenkins","url":"https://b2binfluencer.marketing/creators/branden-jenkins/"}],"engagement":null},{"id":"ben-collier","name":"Ben Collier","url":"https://b2binfluencer.marketing/creators/ben-collier/","markdown_url":"https://b2binfluencer.marketing/creators/ben-collier.md","descriptor":"Ben Collier creates tax-planning content for CPAs, with a focus on modeling whether S-corporation elections make sense for business clients, including Tennessee-specific tax tradeoffs.","linkedin_followers":1911,"linkedin_url":"https://www.linkedin.com/in/ben-m-collier","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-collier.webp","topics":[],"audiences":[],"verdict":"Ben Collier is most useful for worked S-corp tax modeling for CPAs, including Tennessee excise tax and QBI tradeoffs.","best_for":"A tax-planning software company reaching CPAs who advise Tennessee S-corp clients.","not_for":"A consumer tax-filing app seeking short-form video explaining S-corp basics to self-employed taxpayers.","takeaways":["Tennessee has no income tax, but S-corp net income faces a 6.5% excise tax.","At $300,000 profit, an example shows an $8,000 loss versus an LLC.","The OME election cut total tax by $20,109 but waived state liability protection."],"check_first":"Confirm whether followers are concentrated CPAs and review audience analytics and post engagement.","main_ideas":["Model an S-corp election first and revisit it afterwards; don't treat it as a default","Tennessee's no-income-tax reputation hides an S-corp excise tax","The Tennessee OME election is the escape hatch, and it costs the client liability protection","'Pay yourself less' can destroy the QBI deduction on a high-profit S-corp","The teaching consistently resolves into a product demonstration"],"partnership_formats":[],"partnership_url":null,"brands":["Profit Shield Pro"],"posts_cited":11,"latest_post":"2026-08-04","similar":[{"id":"alfred-white","url":"https://b2binfluencer.marketing/creators/alfred-white/"},{"id":"nancy-taylor","url":"https://b2binfluencer.marketing/creators/nancy-taylor/"},{"id":"dale-gibler","url":"https://b2binfluencer.marketing/creators/dale-gibler/"}],"engagement":null},{"id":"viveta-gene","name":"Viveta Gene","url":"https://b2binfluencer.marketing/creators/viveta-gene/","markdown_url":"https://b2binfluencer.marketing/creators/viveta-gene.md","descriptor":"Viveta Gene works on translation technology for regulated industries, explaining how knowledge graphs can connect terminology to compliance requirements before translation begins. Their posts focus on regulatory translation for cosmetics and medical devices, and describe both industry presentations and academic research.","linkedin_followers":10778,"linkedin_url":"https://www.linkedin.com/in/viveta-gene-phd-04b9318","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/viveta-gene.webp","topics":[],"audiences":[],"verdict":"Viveta Gene explains regulatory translation technology using knowledge graphs for cosmetics and medical device compliance before wording.","best_for":"Localization technology companies planning webinars on compliance translation for regulated industries.","not_for":"Consumer beauty brands seeking short-form fragrance launch videos or lifestyle promotion.","takeaways":["Translation intelligence is a knowledge architecture problem, not a fluency problem.","A July 2026 EU cosmetics rule requires 81 allergens declared individually instead of fragrance.","Medical device translation links classification to testing obligations and traceable terminology decisions."],"check_first":"Confirm attendance and registration figures from comparable talks, plus LinkedIn post performance and follower breakdown.","main_ideas":["Translation intelligence is a knowledge architecture problem, not a fluency problem","Umbrella regulatory terms expand into requirement trees","Regulators ask “show why,” so terminology decisions must be traceable","Regulatory translation research must answer both production floors and peer review"],"partnership_formats":["KGMT Methodology Validation","Industry Thought Leadership"],"partnership_url":null,"brands":["LangOptima","Lead Semantics","Intertranslations"],"posts_cited":10,"latest_post":"2026-08-31","similar":[{"id":"edwin-trebels","url":"https://b2binfluencer.marketing/creators/edwin-trebels/"},{"id":"mo-azeem","url":"https://b2binfluencer.marketing/creators/mo-azeem/"}],"engagement":null},{"id":"justin-rowe","name":"Justin Rowe","url":"https://b2binfluencer.marketing/creators/justin-rowe/","markdown_url":"https://b2binfluencer.marketing/creators/justin-rowe.md","descriptor":"Justin Rowe writes and works about B2B LinkedIn advertising, with a focus on using CRM pipeline and closed-deal data to measure and improve campaign performance.","linkedin_followers":87099,"linkedin_url":"https://www.linkedin.com/in/justin-rowe-4043339b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-rowe.webp","topics":["b2b-marketing","conversion-tracking","b2b-demand-generation"],"audiences":["b2b-marketers"],"verdict":"Justin Rowe is useful for explaining how to measure B2B LinkedIn advertising success using CRM pipeline and closed-deal data.","best_for":"B2B demand generation agencies seeking to improve LinkedIn attribution reporting and campaign measurement.","not_for":"Consumer lifestyle brands or campaigns requiring short-form video and lifestyle imagery for broad awareness.","takeaways":["LinkedIn optimizes only toward the events it can see.","They suggest using qualified pipeline and closed-won deals as separate signals.","They recommend starting LinkedIn spend with retargeting people who visited the site."],"check_first":"Confirm if the promotion of DemandSense is a paid sponsorship or an affiliate relationship.","main_ideas":["LinkedIn optimises only toward the events it can see","Send closed deals back and the campaign ranking changes","Cost per click is the wrong answer to a budget question","Start LinkedIn spend with retargeting, not cold prospecting","Useful account-level answers need three data sources joined"],"partnership_formats":["DemandSense promotional posts"],"partnership_url":null,"brands":["DemandSense","Impactable"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"steve-radford","name":"Steve Radford","url":"https://b2binfluencer.marketing/creators/steve-radford/","markdown_url":"https://b2binfluencer.marketing/creators/steve-radford.md","descriptor":"Steve Radford is a sales trainer who helps B2B teams improve how they sell. Radford's work focuses on building consistent sales habits through training, practice and ongoing reinforcement. He created the Greater Sales Academy and wrote *How To Sell*.","linkedin_followers":6146,"linkedin_url":"https://www.linkedin.com/in/realsteveradford","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-radford.webp","topics":["leadership","sales","sales-leadership","sales-enablement","sales-coaching"],"audiences":["b2b-sales-leaders"],"verdict":"They are useful for B2B sales training companies needing content for frontline sales managers and enablement leads.","best_for":"A B2B sales training company seeking co-marketing for enablement content aimed at sales managers.","not_for":"They are not suitable for consumer apps needing high volume awareness pushes targeting individual sellers.","takeaways":["Sales performance improves through repeated practice and reinforcement.","They argue that managers need capacity, not just instructions to coach more.","Their content targets sales leaders and managers of frontline B2B teams."],"check_first":"Confirm sponsorship terms, audience composition, and post-level engagement data before proceeding.","main_ideas":["Training only works when teams reinforce it","Managers need capacity, not just instructions to coach more","Sales learning should fit different needs and lead to practice"],"partnership_formats":[],"partnership_url":null,"brands":["Greater Sales Academy","Consistent Sales Performance Scorecard"],"posts_cited":10,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"dylan-watkins","name":"Dylan Watkins","url":"https://b2binfluencer.marketing/creators/dylan-watkins/","markdown_url":"https://b2binfluencer.marketing/creators/dylan-watkins.md","descriptor":"Dylan Watkins creates and hosts content about n8n, AI, and workflow automation. Their posts highlight practical builds and interviews with people applying automation to areas including cybersecurity, voice agents, and enterprise AI adoption.","linkedin_followers":7856,"linkedin_url":"https://www.linkedin.com/in/dylanjwatkins","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dylan-watkins.webp","topics":["artificial-intelligence","cybersecurity","ai-agents","lead-generation","workflow-automation"],"audiences":["security-teams"],"verdict":"Dylan Watkins is most useful for practical n8n, AI, and workflow automation builds and interviews.","best_for":"A B2B automation or AI tooling company using co-marketing or podcast sponsorship.","not_for":"A consumer fintech app seeking mass-market US consumers via short-form video.","takeaways":["The workflow around the model matters more than the model itself.","Teach fundamentals before adding AI.","Netwrix trained 100 non-technical employees to build 65 workflows."],"check_first":"Ask for episode results, disclosure terms, and publishing cadence before contacting.","main_ideas":["The workflow around the model matters more than the model itself","Teach fundamentals before adding AI","Security automation should be usable outside enterprise security teams","Agencies get a faster start with voice agents and one narrow niche","Choose agents or workflows by the job, not by fashion"],"partnership_formats":["Podcast episode with a practitioner guest","A free, usable resource tied to the episode","Episode-linked promotion on LinkedIn"],"partnership_url":null,"brands":["n8n","Anthropic","Netwrix"],"posts_cited":12,"latest_post":"2026-09-24","similar":[{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"},{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"},{"id":"z-ali-s","url":"https://b2binfluencer.marketing/creators/z-ali-s/"}],"engagement":null},{"id":"lisa-brizendine","name":"Lisa Brizendine","url":"https://b2binfluencer.marketing/creators/lisa-brizendine/","markdown_url":"https://b2binfluencer.marketing/creators/lisa-brizendine.md","descriptor":"Lisa Brizendine shares plain-English bookkeeping guidance for roofing businesses, including job-costing, work-in-progress reporting, and cash-flow planning. Briz Bookkeepers says it supports roofing companies nationwide.","linkedin_followers":733,"linkedin_url":"https://www.linkedin.com/in/lisa-brizendine","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lisa-brizendine.webp","topics":[],"audiences":[],"verdict":"Useful for explaining roofing job profitability, WIP reporting, and cash-flow planning to roofing business owners.","best_for":"Roofing software, supplier, or contractor finance campaigns teaching owners to see job profit early.","not_for":"Broad reach or general-consumer awareness campaigns outside roofing business finance.","takeaways":["Messy books are a stress problem before they are a tax problem.","Scarcity thinking leads owners to decide from a bank balance instead of reports.","Find out whether a job is profitable while it is still running."],"check_first":"Confirm recent post results and audience composition; the source shows 733 LinkedIn followers.","main_ideas":["Messy books are a stress problem before they are a tax problem","Scarcity thinking leads owners to make decisions from a bank balance instead of reports","Decision fatigue, not indecision, is what unclear books look like","Find out whether a job is profitable while it is still running","Prepare for the slow season while work is still moving"],"partnership_formats":[],"partnership_url":null,"brands":["Briz Bookkeepers"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"douglas-karr","name":"Douglas Karr","url":"https://b2binfluencer.marketing/creators/douglas-karr/","markdown_url":"https://b2binfluencer.marketing/creators/douglas-karr.md","descriptor":"Douglas Karr creates and shares marketing technology content, covering topics such as AI, sales systems, ecommerce, SEO, and marketing operations. Karr's posts include practical guidance and coverage of tools and industry developments, with articles featured in the Martech Zone roundup.","linkedin_followers":12699,"linkedin_url":"https://www.linkedin.com/in/douglaskarr","youtube_url":"https://www.youtube.com/channel/UCjQN3BLifuOlfo1Pw8c2NLw","photo_url":"https://b2binfluencer.marketing/assets/avatars/douglas-karr.webp","topics":["artificial-intelligence","ecommerce","sales","seo"],"audiences":["b2b-marketing-teams"],"verdict":"Useful for practical martech content on AI, CRM, ecommerce, SEO and marketing operations.","best_for":"A B2B martech platform launching AI marketing operations content or advisory work.","not_for":"Vendors needing media kits, guaranteed reach, cost per lead, or on-camera video.","takeaways":["Ask AI for a full solution, not a chart, to cut wasted token spend.","Treat CRM and ecommerce as one data environment for B2B sales.","Use CRM data and assessments to inform hiring, not as pass/fail gates."],"check_first":"Ask for sponsorship policy, disclosure practice, terms, and recent comparable engagement results.","main_ideas":["Ask AI for a solution, not an answer","Integration is the real fix for broken marketing and sales stacks","Fill CRM gaps before outbound, but test the claim","Hiring data should inform judgment, not replace it","Pay-for-performance and attribution need rules, not just tracking"],"partnership_formats":[],"partnership_url":null,"brands":["Martech Zone","Bitscale","Awin","Optimizely","Road Scholar"],"posts_cited":17,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"devin-bhushan","name":"Devin Bhushan","url":"https://b2binfluencer.marketing/creators/devin-bhushan/","markdown_url":"https://b2binfluencer.marketing/creators/devin-bhushan.md","descriptor":"Devin Bhushan builds AI tools at Squint for factory operations, including agents that study manufacturing work and help teams improve processes.","linkedin_followers":5473,"linkedin_url":"https://www.linkedin.com/in/devinbhushan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","operational-excellence","continuous-improvement"],"audiences":["manufacturing-leaders"],"verdict":"Devin Bhushan is most useful for concrete factory AI time studies and continuous improvement content aimed at manufacturing operations leaders.","best_for":"Industrial technology brands selling plant-floor software, seeking co-marketing or pilot partnerships with continuous-improvement leaders.","not_for":"General enterprise AI platforms or non-manufacturing brands wanting paid sponsored posts for broad business audiences.","takeaways":["One post reports 126 time studies across 32 processes from 144 hours of video.","AI can analyze the wrong step if people do not identify the actual bottleneck.","Greg Brue joins Squint as advisor to build Lean Six Sigma into the agent."],"check_first":"Confirm whether they accept sponsorship and request audience demographics and comparable results.","main_ideas":["Stop getting ready for AI and start using it","The tool is only as good as the bottleneck it is pointed at","Proof comes from the continuous-improvement work the agent replaces","Get the data, understand the actual work, then improve the process","Pair AI builders with people who have walked the factory floor"],"partnership_formats":[],"partnership_url":null,"brands":["Squint"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"linda-fanaras","name":"Linda Fanaras","url":"https://b2binfluencer.marketing/creators/linda-fanaras/","markdown_url":"https://b2binfluencer.marketing/creators/linda-fanaras.md","descriptor":"Linda Fanaras is a B2B marketing and brand strategist whose work focuses on positioning and growth for complex businesses, including companies in manufacturing, technology, life sciences, and pharma. Through B2B Brand180, Fanaras shares marketing advice and podcast discussions on topics such as brand clarity, lead follow-up, and reaching buyers in long sales cycles.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lindafanaras","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/linda-fanaras.webp","topics":["artificial-intelligence","sales","b2b-marketing","demand-generation","b2b-sales","account-based-marketing","brand-positioning"],"audiences":["b2b-marketing-leaders"],"verdict":"Linda Fanaras is most useful for positioning complex B2B brands and explaining brand clarity, lead follow-up, and long sales cycles.","best_for":"Manufacturing, technology, life sciences, or pharma brands needing positioning strategy for complex, regulated, multi-stakeholder sales.","not_for":"Paid sponsorship or media-buy campaigns needing guaranteed placement, audience guarantees, and a standard rate card.","takeaways":["Complex B2B companies lose deals because their message is vague.","A brand that seems broken is usually fragmented, not broken.","Most companies have a follow-up problem, not a lead problem."],"check_first":"Ask for recent audience demographics, engagement data, and client outcomes or references.","main_ideas":["Complex B2B companies lose deals because their message is vague","A brand that seems \"broken\" is usually fragmented, not broken","Fix the positioning before buying the channel—including ad slots inside AI answers","Most companies have a follow-up problem, not a lead problem","Long buying committees make single-threaded selling obsolete"],"partnership_formats":[],"partnership_url":null,"brands":["B2B Brand180"],"posts_cited":14,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"harshavardhan-chhallani","name":"Harshavardhan Chhallani","url":"https://b2binfluencer.marketing/creators/harshavardhan-chhallani/","markdown_url":"https://b2binfluencer.marketing/creators/harshavardhan-chhallani.md","descriptor":"Harshavardhan Chhallani shares business-growth advice through CoachTech, focusing on systems for scaling small and midsize businesses. Chhallani's posts cover sales processes, CRM and workflow automation, and employee development.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/hvcvijayco","youtube_url":null,"photo_url":null,"topics":["startup","email-marketing","founder-dependency"],"audiences":["b2b-founders"],"verdict":"Harshavardhan Chhallani is most useful for systems-led advice on scaling small and midsize businesses.","best_for":"A B2B consulting campaign on structured sales, CRM automation, and employee systems.","not_for":"Paid LinkedIn creator sponsorship with fixed fees, reach guarantees, or media kit requirements.","takeaways":["Growth stalls when owners fix the wrong problem, not when they lack effort.","Sales engines can be founder-dependent or system-dependent.","Appraisals and promotions should rest on competencies, not manager opinion."],"check_first":"Ask for audience demographics, engagement figures, and client implementation outcomes before contacting them.","main_ideas":["Growth stalls when owners fix the wrong problem, not when they lack effort","Two kinds of sales engine: founder-dependent and system-dependent","Appraisals and promotions should rest on competencies, not manager opinion","Systems build people, and people build organizations","Automation and CRM are the execution layer, not the diagnosis"],"partnership_formats":[],"partnership_url":null,"brands":["CoachTech","Fix This Next","Big 5 of Strategy","Zoho CRM"],"posts_cited":11,"latest_post":"2026-09-21","similar":[{"id":"todd-westra","url":"https://b2binfluencer.marketing/creators/todd-westra/"},{"id":"la-tonya-roberts","url":"https://b2binfluencer.marketing/creators/la-tonya-roberts/"},{"id":"david-bush","url":"https://b2binfluencer.marketing/creators/david-bush/"}],"engagement":null},{"id":"jessica-anderson","name":"Jessica Anderson","url":"https://b2binfluencer.marketing/creators/jessica-anderson/","markdown_url":"https://b2binfluencer.marketing/creators/jessica-anderson.md","descriptor":"Jessica Anderson writes about enterprise AI and software adoption, including how AI assistants may change the way teams use CRM systems. She also shares resources for women pursuing corporate and nonprofit board seats.","linkedin_followers":4964,"linkedin_url":"https://www.linkedin.com/in/mrsjessanderson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jessica-anderson.webp","topics":["artificial-intelligence","enterprise-ai"],"audiences":[],"verdict":"Jessica Anderson is most useful for explaining enterprise AI and CRM shifts and practical board access resources.","best_for":"Enterprise AI or CRM vendor wanting speaker or adviser on AI adoption and board governance.","not_for":"Performance-based influencer campaigns needing documented audience composition and measurable reach.","takeaways":["Claudeforce plugin carries 37 prebuilt sales skills, including meeting prep and deal health.","Board access post lists seven routes and suggests building a board bio.","AI assistants could become the interface to enterprise software, not just a feature."],"check_first":"Confirm whether they are speaking at AI Builders Global 2026 and ask about paid partnership terms.","main_ideas":["Board access depends on reaching the people who assign seats","AI assistants could become the interface to enterprise software","Make broad topics useful with named examples and actions"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","Anthropic","AI Builders Global Conference 2026","50/50 Women on Boards Denver","Forté Global Board Ready Women","BoardProspects","Private Directors Association","BoardLead","BoardSource","Denver Boards and Commissions"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"roy-ripper","name":"Roy Ripper","url":"https://b2binfluencer.marketing/creators/roy-ripper/","markdown_url":"https://b2binfluencer.marketing/creators/roy-ripper.md","descriptor":"Roy Ripper works on recruitment-business growth, sharing lessons on search, revenue forecasting, and building systems that make a business less dependent on its founder.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/royripper","youtube_url":"https://www.youtube.com/channel/UCRozLod3vKsyknq1tJjvU7w","photo_url":"https://b2binfluencer.marketing/assets/avatars/roy-ripper.webp","topics":["startup","recruiting","founder-dependency"],"audiences":[],"verdict":"Roy Ripper is most useful for recruitment-business owners seeking predictable revenue, search systems, and less founder dependence.","best_for":"A B2B recruitment, executive search, or consulting firm considering a leadership talk or short advisory engagement.","not_for":"A consumer or lifestyle brand seeking short-form video, lifestyle endorsement, or paid sponsorship posts.","takeaways":["Forecast from committed revenue, not pipeline potential.","A brilliant individual becomes a ceiling unless the business can repeat their success.","Ask questions instead of selling or telling."],"check_first":"Confirm partnership options, audience demographics, and engagement data before contacting them.","main_ideas":["Forecast from committed revenue, not pipeline","A brilliant individual becomes a ceiling unless the business can repeat their success","Structure, not relationships, now creates predictable growth","Ask questions instead of selling or telling"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jim-schro-n","name":"Jim Schroën","url":"https://b2binfluencer.marketing/creators/jim-schro-n/","markdown_url":"https://b2binfluencer.marketing/creators/jim-schro-n.md","descriptor":"Jim Schroën creates paid social video ads and creative strategy for direct-to-consumer brands. Their posts discuss UGC and direct-response ads, and using affiliate programs to test creators and find concepts before increasing ad spend.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jimschroen","youtube_url":"https://www.youtube.com/channel/UCq2hvOx3mhzvDex-IdMqqyg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jim-schro-n.webp","topics":["ecommerce","paid-ads","dtc-ecommerce","affiliate-marketing"],"audiences":[],"verdict":"Jim Schroën is most useful for DTC paid social creative, UGC ads, and testing creators through affiliate programs before scaling ad spend.","best_for":"This fits a DTC e-commerce brand around $5M to $15M yearly, already running paid ads, seeking creator testing.","not_for":"It is not for B2B software, finance, legal, enterprise demand generation, webinars, or lead capture.","takeaways":["A copied competitor ad usually loses with cold audiences","Test creators through affiliate programs before paying for ads","Creator content can also feed AI product recommendations"],"check_first":"Confirm rates, fees, turnaround times, exclusivity terms, client results, and audience data before contacting them.","main_ideas":["A copied competitor ad usually loses with cold audiences","Test creators through affiliate programs before paying for ads","Creator content can also feed AI product recommendations","Break down successful brands by their full-funnel creative system","Build creative pods where editors improve from performance data"],"partnership_formats":["Sponsored post for a creator-marketing or affiliate-software partner","Paid creative production for DTC brands","Affiliate-led creator testing before paid scale"],"partnership_url":null,"brands":["GoViral","UpPromote","Dr. Squatch"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"nativ-yanko","url":"https://b2binfluencer.marketing/creators/nativ-yanko/"},{"id":"sava-vacic","url":"https://b2binfluencer.marketing/creators/sava-vacic/"},{"id":"nikita-ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/"}],"engagement":null},{"id":"saikat-sarkar","name":"Saikat Sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/","markdown_url":"https://b2binfluencer.marketing/creators/saikat-sarkar.md","descriptor":"Saikat Sarkar describes the work as web design and digital marketing for small businesses. The posts focus on connecting websites, marketing, follow-up and AI automation to help turn interest into qualified customer conversations.","linkedin_followers":5705,"linkedin_url":"https://www.linkedin.com/in/saikat-sarkar-53651b283","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/saikat-sarkar.webp","topics":["artificial-intelligence"],"audiences":["small-business-owners"],"verdict":"Saikat Sarkar is most useful for educational content on small-business marketing systems, lead follow-up, qualification and AI automation bottlenecks.","best_for":"A small-business software company wanting educational content on AI marketing workflows.","not_for":"A direct-to-consumer skincare launch needing short-form vertical video, Instagram or TikTok reach content.","takeaways":["Judge marketing by qualified conversations, not activity.","Find the bottleneck before buying another marketing tool.","Speed to lead is a system design problem."],"check_first":"Confirm audience demographics, engagement data, and campaign results before treating this as a reach buy.","main_ideas":["Judge marketing by qualified conversations, not activity","Find the bottleneck before buying another marketing tool","Speed to lead is a system design problem","Every tool can report a win while marketing still fails","Sales conversations should feed back into the content"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ethan-giffin","name":"Ethan Giffin","url":"https://b2binfluencer.marketing/creators/ethan-giffin/","markdown_url":"https://b2binfluencer.marketing/creators/ethan-giffin.md","descriptor":"Ethan Giffin advises manufacturers and distributors on improving B2B eCommerce, including making online buying and reordering easier for customers. Giffin's work also includes the book *Closing the Digital Revenue Gap* and one-on-one eCommerce consultations.","linkedin_followers":9328,"linkedin_url":"https://www.linkedin.com/in/ethangiffin","youtube_url":"https://www.youtube.com/channel/UCXVXPP2EJN8MqXuU96qeyJg","photo_url":"https://b2binfluencer.marketing/assets/avatars/ethan-giffin.webp","topics":["ecommerce"],"audiences":[],"verdict":"Ethan Giffin is most useful for practical advice on fixing B2B buying friction for manufacturers and distributors.","best_for":"A B2B eCommerce platform hosting a practical webinar for mid-market manufacturers and distributors.","not_for":"A fixed-fee sponsorship package with guaranteed impressions, qualified leads, or exclusive product promotion.","takeaways":["Test your own buying process as a stranger, using a personal email and timing each step.","Customer service heroics can hide a broken buying process, such as manual password resets.","Self-service should take routine orders; sales reps should take complex growth conversations."],"check_first":"Ask for recent webinar results and audience data, and confirm event details and commercial terms.","main_ideas":["Test your own buying process as a stranger","Customer service heroics can hide a broken buying process","B2B buyers now judge manufacturers by consumer buying experiences","Self-service should take routine orders; reps should take complex growth","One site for retail and wholesale serves neither audience well"],"partnership_formats":["Book and one-on-one consultation offer","Digital-maturity diagnostic","Live educational sessions"],"partnership_url":null,"brands":["The B2B eCommerce Agency"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"katrine-rasmussen","name":"Katrine Rasmussen","url":"https://b2binfluencer.marketing/creators/katrine-rasmussen/","markdown_url":"https://b2binfluencer.marketing/creators/katrine-rasmussen.md","descriptor":"Katrine Rasmussen works on e-commerce content production and the use of generative AI in that work. Their LinkedIn posts discuss scaling content workflows, AI governance, and industry events and webinars.","linkedin_followers":12036,"linkedin_url":"https://www.linkedin.com/in/katrinerasmussen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/katrine-rasmussen.webp","topics":["artificial-intelligence","ecommerce"],"audiences":[],"verdict":"Katrine Rasmussen is most useful for production-minded views on scaling AI e-commerce content and AI governance.","best_for":"B2B AI content production software seeking a speaker or strategic advisor for e-commerce buyers.","not_for":"Consumer brand paid creator endorsement with rate card, reach metrics, and shopper-focused sponsored posts.","takeaways":["Generating an image is easy; scaling it across a catalog is hard.","Visual 1st panel contrasts 5,000 products with a handful of polished demos.","EU AI Act webinar covers labeling, responsibility, and the AI-assisted gray area."],"check_first":"Ask for recent results on a comparable topic, format, and attendee or role data.","main_ideas":["Generating the image is easy; scaling it across a catalog is hard","Put open questions in the pitch, not behind it","Events earn trust by reflecting the industry's actual conversations","AI is reshaping the work, not replacing the rest of it","Recognition should cover different kinds of contribution"],"partnership_formats":[],"partnership_url":null,"brands":["Pixelz","FLOW: London","Creative Summit","Visual 1st"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"raphael-guilhem","name":"Raphael Guilhem","url":"https://b2binfluencer.marketing/creators/raphael-guilhem/","markdown_url":"https://b2binfluencer.marketing/creators/raphael-guilhem.md","descriptor":"Raphael Guilhem builds AI-powered creative workflows for eCommerce advertising, including systems for generating UGC-style videos, product demos, motion ads, and fashion imagery.","linkedin_followers":43982,"linkedin_url":"https://www.linkedin.com/in/raphael-guilhem","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/raphael-guilhem.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Raphael Guilhem is most useful for building repeatable AI creative production systems for eCommerce ads, especially UGC-style video variants.","best_for":"Established DTC eCommerce brands with one converting UGC ad and an internal creative or growth hire.","not_for":"Wellness or beauty creator-partnership campaigns needing disclosed sponsored placements and consumer reach estimates.","takeaways":["A process turns one product image into an ad concept, storyboard, and prompts.","Inexpensive storyboards can be approved before paying to generate a finished UGC-style video.","A pose system for fashion imagery was tested across more than 50 brands."],"check_first":"Ask for commercial terms, availability, and measured cost, quality, and performance results.","main_ideas":["Put AI tools into a brand-specific process","Review the idea before paying to generate the final video","Make variations by changing one part of proven creative","Treat visual direction as a system, not a vague prompt"],"partnership_formats":[],"partnership_url":null,"brands":["Pletor","Anthropic","Seedance 2.5","Gemini","Sora 2","ElevenLabs","Nanobanana Pro"],"posts_cited":15,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"cosmin-pirvu","name":"Cosmin Pirvu","url":"https://b2binfluencer.marketing/creators/cosmin-pirvu/","markdown_url":"https://b2binfluencer.marketing/creators/cosmin-pirvu.md","descriptor":"Cosmin Pirvu shares data-led stories about European companies’ cross-border activity through their work at Veridion and facilitates Startup Weekend events in Romania and elsewhere in the region.","linkedin_followers":6194,"linkedin_url":"https://www.linkedin.com/in/cosminpirvu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cosmin-pirvu.webp","topics":["artificial-intelligence","startup"],"audiences":[],"verdict":"Cosmin Pirvu is most useful for data-led European cross-border company stories and Startup Weekend community recaps.","best_for":"A B2B company-data or market-intelligence vendor needing European insights and CEE event community work.","not_for":"Consumer lifestyle campaigns needing short-form vertical video and direct-response sales to young consumers.","takeaways":["Romanian edition covers 2,562 companies operating across EU; Germany top destination at 675.","Bulgarian edition covers 1,465 companies; Germany 402, Romania 313, France 265.","Startup Weekend recaps name winning teams, local organizers, mentors and sponsors."],"check_first":"Confirm commercial arrangement through Veridion and request audience data before contacting them.","main_ideas":["European expansion reaches further than expected, led by software","A country-by-country format designed to invite discussion","Central and Eastern Europe's challenge is commercialising talent, not finding it","Smaller cities build startup ecosystems; name the people behind them"],"partnership_formats":[],"partnership_url":null,"brands":["Veridion","Techstars Startup Weekend Romania","Stripe"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"ghazi-benothman","url":"https://b2binfluencer.marketing/creators/ghazi-benothman/"},{"id":"hassan-raza","url":"https://b2binfluencer.marketing/creators/hassan-raza/"},{"id":"eva-benn","url":"https://b2binfluencer.marketing/creators/eva-benn/"}],"engagement":null},{"id":"bayram-annakov","name":"Bayram Annakov","url":"https://b2binfluencer.marketing/creators/bayram-annakov/","markdown_url":"https://b2binfluencer.marketing/creators/bayram-annakov.md","descriptor":"Bayram Annakov writes about using AI and systems thinking to improve how businesses work, and demonstrates ideas such as software agents that turn tasks into pull requests.","linkedin_followers":9289,"linkedin_url":"https://www.linkedin.com/in/bayramannakov","youtube_url":"https://www.youtube.com/channel/UCimY3LX34zbb6OO9i8MM4DA","photo_url":"https://b2binfluencer.marketing/assets/avatars/bayram-annakov.webp","topics":["artificial-intelligence","ai-adoption"],"audiences":[],"verdict":"Bayram Annakov is most useful for explaining AI adoption and process bottlenecks with practical B2B examples.","best_for":"A B2B SaaS AI workflow or productivity campaign needing talks, advisory, or content.","not_for":"Consumer brand seeking short-form video, measured audience delivery, or disclosed paid sponsorship.","takeaways":["Technology productivity follows a J-Curve: costs appear before gains.","Growth is limited by the tightest bottleneck, not by more marketing volume.","Agentic software development needs sandboxes, guardrails, and staged autonomy."],"check_first":"Confirm client examples, J-Curve source details, and a plan for SaaS audience translation.","main_ideas":["Technology productivity follows a J-curve: costs appear before gains","Growth is limited by the tightest bottleneck, not by more marketing volume","Agentic software development needs sandboxes, guardrails, and staged autonomy","A consistent priority: explain business problems with transferable models"],"partnership_formats":[],"partnership_url":null,"brands":["Factory Agent","Anthropic","Linear"],"posts_cited":9,"latest_post":"2026-10-16","similar":[],"engagement":null},{"id":"david-ellis","name":"David Ellis","url":"https://b2binfluencer.marketing/creators/david-ellis/","markdown_url":"https://b2binfluencer.marketing/creators/david-ellis.md","descriptor":"David Ellis is a B2B growth consultant who helps founder-led agencies, consultancies, and service businesses clarify their positioning and build inbound client-acquisition systems. He also writes and speaks about using content to support sales.","linkedin_followers":21675,"linkedin_url":"https://www.linkedin.com/in/davidellisgrowth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-ellis.webp","topics":[],"audiences":[],"verdict":"David Ellis is most useful for founder-led B2B service firms seeking positioning and content-led inbound sales systems.","best_for":"Founder-led B2B agencies, consultancies, and service businesses wanting content-led inbound sales and positioning help.","not_for":"High-volume sponsorship campaigns needing media kit, rate card, guaranteed reach, or fixed messaging.","takeaways":["They call the connection between a company's message and market Market Resonance.","They cap the business at 36 concurrent clients and do not add staff to serve more.","A prospect saw LinkedIn content, podcasts, video sales letter, case studies before a 60-minute call."],"check_first":"Confirm whether sponsorship offer, rate card, and audience demographics are available before proceeding.","main_ideas":["Fix the message before building acquisition","Let long-form content do the closing work","Treat formats as one pipeline, not separate channels","Cap the client count instead of adding headcount","Publish the numbers, and treat the milestone as secondary"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"mareile-osthus","name":"Mareile Osthus","url":"https://b2binfluencer.marketing/creators/mareile-osthus/","markdown_url":"https://b2binfluencer.marketing/creators/mareile-osthus.md","descriptor":"Mareile Osthus works on customer experience in ecommerce. Through humii, Osthus helps retailers understand where online shopping journeys create friction, using feedback from online mystery shoppers and comparisons with other retailers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mareile-osthus-2abb849b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mareile-osthus.webp","topics":["ecommerce","leadership","customer-experience"],"audiences":[],"verdict":"They are most useful for research and commentary on ecommerce customer experience and journey friction.","best_for":"A CX or experience-measurement software company seeking a co-branded ecommerce experience benchmark.","not_for":"A consumer activewear brand seeking paid social posts to drive direct-to-consumer product sales.","takeaways":["NPS can show dissatisfaction without explaining what caused it.","A product gallery can work as designed yet frustrate shoppers who expect to swipe.","Customer experience is a leadership and hiring challenge."],"check_first":"Confirm audience data, partnership formats and commercial terms before contacting.","main_ideas":["A rating tells you what went wrong, not why","Working as designed isn't the same as working as expected","Customer experience is a leadership and hiring challenge","Real conversation, not polished networking"],"partnership_formats":[],"partnership_url":null,"brands":["humii","THE ICONIC","LSKD"],"posts_cited":11,"latest_post":"2026-09-27","similar":[],"engagement":null},{"id":"misty-murray","name":"Misty Murray","url":"https://b2binfluencer.marketing/creators/misty-murray/","markdown_url":"https://b2binfluencer.marketing/creators/misty-murray.md","descriptor":"Misty Murray helps law firms improve their operations with Microsoft 365, including workflows for managing cases and learning from completed matters. Murray's posts also address client confidentiality and paralegal burnout.","linkedin_followers":5548,"linkedin_url":"https://www.linkedin.com/in/mistymurray","youtube_url":"https://www.youtube.com/channel/UCajMcbfOZF--SaQIdSD0EdA","photo_url":"https://b2binfluencer.marketing/assets/avatars/misty-murray.webp","topics":[],"audiences":[],"verdict":"Misty Murray is most useful for law firm operations content on Microsoft 365 workflows, confidentiality, and paralegal burnout.","best_for":"A legal technology consultancy content partnership on Microsoft 365 workflow optimization for law firms.","not_for":"A generative-AI legal drafting vendor wanting multi-channel, reach-optimized sponsorship with product endorsement and performance payment.","takeaways":["Microsoft 365 is a platform a firm chooses, not software it has to use.","A settlement should not close the book on what a case taught the firm.","Paralegal burnout often looks like loyalty, not exhaustion."],"check_first":"Ask for recent post-level results, audience data, and any sponsorship policy or rate card.","main_ideas":["Microsoft 365 is a platform a firm chooses, not software it has to use","A settlement should not close the book on what a case taught the firm","Client email is an ethics and ownership question, not just an IT decision","Paralegal burnout often looks like loyalty, not exhaustion"],"partnership_formats":[],"partnership_url":null,"brands":["Arrow Consultants, LLC","Microsoft"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"jeff-willinger","url":"https://b2binfluencer.marketing/creators/jeff-willinger/"},{"id":"jean-charles-dervieux","url":"https://b2binfluencer.marketing/creators/jean-charles-dervieux/"},{"id":"frederic-brouillet","url":"https://b2binfluencer.marketing/creators/frederic-brouillet/"}],"engagement":null},{"id":"hassan-mahmood","name":"Hassan Mahmood","url":"https://b2binfluencer.marketing/creators/hassan-mahmood/","markdown_url":"https://b2binfluencer.marketing/creators/hassan-mahmood.md","descriptor":"Hassan Mahmood works on sales planning and revenue operations. Mahmood's writing focuses on territory, quota, capacity, and compensation planning, including how AI can help teams test scenarios while tracing recommendations back to their data and assumptions. Mahmood says they have spent fifteen years working with sales planning teams and helped build Voiant Sales Intelligence.","linkedin_followers":4532,"linkedin_url":"https://www.linkedin.com/in/hassanmahmood1975","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hassan-mahmood.webp","topics":["artificial-intelligence","sales","revenue-operations"],"audiences":[],"verdict":"Hassan Mahmood is most useful for practitioner-led content on traceable AI-assisted territory, quota, capacity, and compensation planning.","best_for":"Enterprise sales-planning or compensation software running webinars or co-authored assets for planning, sales ops, and RevOps leaders.","not_for":"Frontline SDR enablement, sponsored post reach plays, or mixed individual-contributor AI sales keynotes.","takeaways":["A confident wrong AI answer is worse than no answer when data cannot support it.","Planning breaks because files do not agree, not because the plan is wrong.","Reconciliation eats the work revenue operations teams were hired to do."],"check_first":"Confirm audience job titles, seniority, industry, company size, geography, and campaign-specific results before committing.","main_ideas":["A confident wrong answer is worse than no answer","Planning breaks because the files don't agree, not because the plan is wrong","The connected model sits on top of existing planning platforms; it doesn't replace them","A planning team's arguments in October predict whether the plan lands in January","Reconciliation eats the work revenue operations teams were hired to do"],"partnership_formats":[],"partnership_url":null,"brands":["Voiant Sales Intelligence","Anaplan","Pigment","Varicent"],"posts_cited":10,"latest_post":"2026-10-05","similar":[{"id":"jose-aleman","url":"https://b2binfluencer.marketing/creators/jose-aleman/"},{"id":"jake-dunlap","url":"https://b2binfluencer.marketing/creators/jake-dunlap/"},{"id":"marcus-chan","url":"https://b2binfluencer.marketing/creators/marcus-chan/"}],"engagement":null},{"id":"robert-nowell","name":"Robert Nowell","url":"https://b2binfluencer.marketing/creators/robert-nowell/","markdown_url":"https://b2binfluencer.marketing/creators/robert-nowell.md","descriptor":"Robert Nowell is a founder of Kopi AI, which makes AI tools for creating and improving marketing emails for Shopify and Klaviyo businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/robert-nowell","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","email-marketing","shopify"],"audiences":["ecommerce-marketers"],"verdict":"Robert Nowell is most useful for AI-assisted email marketing ideas and Klaviyo testing workflows for Shopify ecommerce brands.","best_for":"A Shopify email marketing agency or ecommerce brand testing Klaviyo campaigns with AI creative.","not_for":"B2B cybersecurity or enterprise IT thought leadership and CISO product demos do not fit.","takeaways":["They propose tiered email testing: ten campaigns, 0.5% list, then scale winners.","They say choosing reference images matters more than writing prompts for AI design.","They say Kopi AI can create an ARMRA email in one pass."],"check_first":"Confirm live-list results, partnership terms, and audience data before planning a campaign.","main_ideas":["Email campaigns should be tested in tiers, the way TikTok distributes video","With AI design, choosing references matters more than writing prompts","An AI email tool is only as good as its ability to match one specific brand","An email programme should be judged on the money it stops wasting, not only the money it makes","The goal has moved on from designing single emails to running the whole programme"],"partnership_formats":[],"partnership_url":null,"brands":["Kopi AI","Klaviyo","Shopify","ARMRA"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"shahria-naz","url":"https://b2binfluencer.marketing/creators/shahria-naz/"},{"id":"mike-futia","url":"https://b2binfluencer.marketing/creators/mike-futia/"},{"id":"isaac-hyman","url":"https://b2binfluencer.marketing/creators/isaac-hyman/"}],"engagement":null},{"id":"dhiraj-sharan","name":"Dhiraj Sharan","url":"https://b2binfluencer.marketing/creators/dhiraj-sharan/","markdown_url":"https://b2binfluencer.marketing/creators/dhiraj-sharan.md","descriptor":"Dhiraj Sharan writes about SIEM architecture and security data. Their work traces how security systems have struggled to keep up with growing, scattered data, and explains a Security Data Mesh approach that searches data where it already lives.","linkedin_followers":5033,"linkedin_url":"https://www.linkedin.com/in/dhirajsharan","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for explaining a Security Data Mesh and federated search approach to security analytics practitioners.","best_for":"Technical thought leadership or data-mesh product campaigns aimed at SOC architects and security data engineers.","not_for":"It does not fit centralization campaigns for CISOs or vendors competing with Query's product-led Security Data Mesh message.","takeaways":["Every attempt to centralize security data eventually loses to the data.","Describe the data instead of moving it.","The SIEM should be an analytics brain, not a repository."],"check_first":"Confirm audience demographics and engagement data before contacting them.","main_ideas":["Every attempt to centralize security data eventually loses to the data","Describe the data instead of moving it","The SIEM should be an analytics brain, not a repository","Federated search should match how analysts think about their sources","Ending posts with a question to peers, not a conclusion"],"partnership_formats":[],"partnership_url":null,"brands":["Query","ArcSight","Splunk"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"marcel-dybalski","url":"https://b2binfluencer.marketing/creators/marcel-dybalski/"},{"id":"okan-yildiz","url":"https://b2binfluencer.marketing/creators/okan-yildiz/"},{"id":"steve-faruque","url":"https://b2binfluencer.marketing/creators/steve-faruque/"}],"engagement":null},{"id":"tk-kader","name":"TK Kader","url":"https://b2binfluencer.marketing/creators/tk-kader/","markdown_url":"https://b2binfluencer.marketing/creators/tk-kader.md","descriptor":"TK Kader shares go-to-market strategy and B2B SaaS marketing advice, including demand generation, marketing channels, and ways to improve qualified pipeline growth.","linkedin_followers":34806,"linkedin_url":"https://www.linkedin.com/in/tkkader","youtube_url":"https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w","photo_url":"https://b2binfluencer.marketing/assets/avatars/tk-kader.webp","topics":["b2b-marketing","go-to-market-strategy","demand-generation","b2b-saas"],"audiences":["b2b-marketing-leaders","b2b-saas-founders"],"verdict":"TK Kader is most useful for diagnosing weak demand generation and reframing B2B SaaS messaging around fit, trust, and offers.","best_for":"B2B SaaS content campaign for marketing leaders, focused on targeting, messaging, and offers.","not_for":"Sponsored product demonstrations for security engineers or campaigns needing verified audience data and rate cards.","takeaways":["Eight demand generation mistakes can raise CAC and weaken pipeline.","Marketing decline is often environmental, not a personal failure.","Demand accumulates across touches, so channel-by-channel scoreboards mislead."],"check_first":"Confirm paid placement availability, audience composition, and full video transcripts before committing.","main_ideas":["Trust should be the strategy, not a byproduct of activity","Marketing decline is often environmental, not a personal failure","Demand accumulates across touches, so channel-by-channel scoreboards mislead","Concentrate on a few channels instead of spreading effort"],"partnership_formats":[],"partnership_url":null,"brands":["tkkader.com","GetUnstoppable"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nash-fayyad","name":"Nash Fayyad","url":"https://b2binfluencer.marketing/creators/nash-fayyad/","markdown_url":"https://b2binfluencer.marketing/creators/nash-fayyad.md","descriptor":"Nash Fayyad writes on LinkedIn about commercial electric vehicles, fleet charging and the shift to electric transport, often drawing on industry news and events.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nash-fayyad-52022310","youtube_url":null,"photo_url":null,"topics":["supply-chain","cybersecurity"],"audiences":[],"verdict":"Nash Fayyad is most useful for explaining how commercial EV charging connects to fleet operations and industry developments.","best_for":"A commercial EV charging or fleet electrification software brand planning UK-focused content collaboration.","not_for":"Campaigns needing independent supplier comparisons or buyers outside UK fleet, transport, and sustainability roles.","takeaways":["Electric fleets succeed or fail on infrastructure, not vehicles.","Charging should be judged as a platform, not only as hardware.","Why Royal Mail, BT, Amazon and the AA are electrifying their fleets."],"check_first":"Confirm audience geography, role mix, engagement, and collaboration terms before relying on reach.","main_ideas":["Electric fleets succeed or fail on infrastructure, not vehicles","Charging should be judged as a platform, not only as hardware","Progress needs experienced operators and new technology together","The environmental case is made in short, serial instalments","Showing up at the UK road freight and logistics calendar"],"partnership_formats":[],"partnership_url":null,"brands":["ChargePoint"],"posts_cited":14,"latest_post":"2026-06-19","similar":[],"engagement":null},{"id":"lillian-bajor","name":"Lillian Bajor","url":"https://b2binfluencer.marketing/creators/lillian-bajor/","markdown_url":"https://b2binfluencer.marketing/creators/lillian-bajor.md","descriptor":"Lillian Bajor is a coach who helps people pursue career and financial goals through mindset work, exploring their strengths and interests, and taking practical steps toward change.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lillian-bajor","youtube_url":"https://www.youtube.com/channel/UCG9L8KUC2o5eFSZQtJnFiQA","photo_url":"https://b2binfluencer.marketing/assets/avatars/lillian-bajor.webp","topics":["career-transitions","entrepreneurship"],"audiences":[],"verdict":"Lillian Bajor is most useful for mindset-led coaching on career transitions and limiting beliefs.","best_for":"A leadership development company wanting a coaching workshop on career transitions and limiting beliefs.","not_for":"A B2B software or financial product team seeking demand-generation content and pipeline.","takeaways":["A client story follows Bette Schanafelt from financial services to political campaign and business roles.","Bajor describes a background in family businesses, health and wellness, and coaching.","They promoted Activate Abundance 2025 as a featured speaker in February 2025."],"check_first":"Confirm recent reach, engagement, and sponsorship terms before contacting them.","main_ideas":["Change starts with limiting beliefs, then moves to action","Reinvention is normal and can be built through curiosity and testing","Prosperity and abundance are framed as inner work with practical steps","Fulfillment and client relationships are stated measures of success"],"partnership_formats":[],"partnership_url":null,"brands":["Activate Abundance 2025"],"posts_cited":9,"latest_post":"2026-06-19","similar":[],"engagement":null},{"id":"jacob-tuwiner","name":"Jacob Tuwiner","url":"https://b2binfluencer.marketing/creators/jacob-tuwiner/","markdown_url":"https://b2binfluencer.marketing/creators/jacob-tuwiner.md","descriptor":"Jacob Tuwiner writes about and builds B2B go-to-market systems, including inbound lead scoring and company-data enrichment workflows.","linkedin_followers":11219,"linkedin_url":"https://www.linkedin.com/in/jacob-tuwiner","youtube_url":"https://www.youtube.com/channel/UCUWJUagz_SwLM2kofmg6TZQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/jacob-tuwiner.webp","topics":["artificial-intelligence","sales","healthcare","crm-data-quality"],"audiences":["b2b-sales-leaders"],"verdict":"Most useful for B2B teams that need help prioritising inbound leads and checking enrichment data quality.","best_for":"B2B SaaS campaigns about lead scoring, enrichment, CRM hygiene, and GTM tooling.","not_for":"Consumer lifestyle or savings brands seeking high-volume awareness with short-form video.","takeaways":["Lead scoring compares first-come-first-served follow-up with working the best 300 leads first.","A wrong LinkedIn company URL can poison segmentation, routing, TAM modelling, and lead scoring.","Employee-count benchmark across 100 companies found cost per correct answer from $0.01 to $0.21."],"check_first":"Confirm audience survey results and comparable post performance before committing budget.","main_ideas":["Inbound lead scoring is really a rep-capacity problem","A wrong company identity poisons every number after it","Diagnosis should ship as a working tool","Platform loyalty is conditional — and can be reversed"],"partnership_formats":[],"partnership_url":null,"brands":["Clay","The CRM Report Card","Deepline","Crustdata","LeadMagic","Limadata","People Data Labs"],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"jani-vrancsik","url":"https://b2binfluencer.marketing/creators/jani-vrancsik/"},{"id":"sara-mcnamara","url":"https://b2binfluencer.marketing/creators/sara-mcnamara/"},{"id":"cristian-frunze","url":"https://b2binfluencer.marketing/creators/cristian-frunze/"}],"engagement":null},{"id":"jess-ferretti","name":"Jess Ferretti","url":"https://b2binfluencer.marketing/creators/jess-ferretti/","markdown_url":"https://b2binfluencer.marketing/creators/jess-ferretti.md","descriptor":"Jess Ferretti is a fractional VP of Sales who helps digital health founders build the sales systems and processes their teams need to grow.","linkedin_followers":5260,"linkedin_url":"https://www.linkedin.com/in/jess-ferretti","youtube_url":null,"photo_url":null,"topics":["leadership","sales","startup","healthcare","b2b-sales","founder-led-sales"],"audiences":["startup-founders"],"verdict":"Jess Ferretti is most useful for digital health founders needing sales systems before hiring a first rep.","best_for":"Best for digital health startups selling to health plans or employers that need fractional sales leadership.","not_for":"This is not for consumer wellness or DTC brands seeking sponsored LinkedIn campaigns for signups or purchases.","takeaways":["Most founders hire their first sales rep about six months too early.","A fractional sales engagement should make itself unnecessary.","Willpower can start growth, but it cannot replace a process."],"check_first":"Confirm fees, terms, references, availability, sales cycle, buyer committee, procurement path, and capacity.","main_ideas":["Build the sales system before hiring the first rep","Willpower can start growth, but it cannot replace a process","A fractional sales engagement should make itself unnecessary","Digital-health selling means understanding the long, complex sale"],"partnership_formats":[],"partnership_url":null,"brands":["Koa Health","Spring Health","You Are Accountable","Carietti Group","Sobrynth","VIVIO"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"dylan-whaley","name":"Dylan Whaley","url":"https://b2binfluencer.marketing/creators/dylan-whaley/","markdown_url":"https://b2binfluencer.marketing/creators/dylan-whaley.md","descriptor":"Dylan Whaley works on go-to-market and revenue operations for B2B companies, including CRM setup, sales processes, and reporting. Their posts also cover connecting paid-media performance data to better ad creative, and describe helping launch a go-to-market motion at Revic AI.","linkedin_followers":1739,"linkedin_url":"https://www.linkedin.com/in/dylan-whaley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dylan-whaley.webp","topics":["sales","paid-ads","revenue-operations","go-to-market","b2b-saas","crm-data-quality"],"audiences":["b2b-marketers","revops-leaders"],"verdict":"Dylan Whaley is most useful for practical CRM, sales process, reporting and paid-media creative alignment advice.","best_for":"Early-stage B2B SaaS teams needing CRM audits, sales reporting and a paid-media creative feedback loop.","not_for":"Sponsored content packages with reach or conversion guarantees and large named-audience targets.","takeaways":["Clean CRM data has to come before automation, not after.","The paid-media gap is understanding the customer problem behind the ad.","A good RevOps hire is supposed to make the company uncomfortable."],"check_first":"Check for past engagement examples and any conflict with their Revic AI role.","main_ideas":["Clean CRM data has to come before automation, not after","The paid-media gap is understanding the customer problem behind the ad","Speed without compounding is just more volume","A good RevOps hire is supposed to make the company uncomfortable","Priorities: early-stage systems work and an AI sales go-to-market role"],"partnership_formats":["RevOps systems engagement","Paid-media creative partner"],"partnership_url":null,"brands":["Revic AI","HubSpot","Salesforce"],"posts_cited":15,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"eva-ponce","name":"Eva Ponce","url":"https://b2binfluencer.marketing/creators/eva-ponce/","markdown_url":"https://b2binfluencer.marketing/creators/eva-ponce.md","descriptor":"Eva Ponce works on online supply chain education at MIT, including webinars and learning experiences about supply chain analytics, AI, and topics such as returns and reverse logistics.","linkedin_followers":11449,"linkedin_url":"https://www.linkedin.com/in/eva-ponce","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eva-ponce.webp","topics":["artificial-intelligence","supply-chain","agentic-ai"],"audiences":["supply-chain-professionals"],"verdict":"Eva Ponce is most useful for supply chain education webinars and courses on analytics, AI, and reverse logistics.","best_for":"A supply chain education company planning a webinar or course on analytics to agentic AI.","not_for":"A B2B agentic AI software vendor seeking product endorsement, implementation proof, or lead generation.","takeaways":["Ponce says teams should start with the business problem, not the technology.","A webinar recap reports almost 900 live attendees and poll responses on AI use.","A returns seminar uses a familiar purchase return to show operational, financial, and environmental trade-offs."],"check_first":"Confirm audience makeup and request teaching materials or a sample before contracting.","main_ideas":["AI builds on supply chain fundamentals; it does not replace them","Start with the business problem, not with the technology","Make hidden operational complexity something a general audience can feel","Online supply chain education as a global community, not only a credential","AI's effect on jobs is an open question about human judgment"],"partnership_formats":[],"partnership_url":null,"brands":["MITx MicroMasters Program in Supply Chain Management","MIT Center for Transportation & Logistics","MIT Open Learning"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"den-e-tamia","name":"Denée Tamia","url":"https://b2binfluencer.marketing/creators/den-e-tamia/","markdown_url":"https://b2binfluencer.marketing/creators/den-e-tamia.md","descriptor":"Denée Tamia is a freelance marketing and creative strategist who helps direct-to-consumer brands with marketing strategy and teaches women how to build freelance careers.","linkedin_followers":15565,"linkedin_url":"https://www.linkedin.com/in/denee-seaton","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/den-e-tamia.webp","topics":["ecommerce","client-acquisition","positioning"],"audiences":[],"verdict":"They are most useful for marketing agencies or training platforms needing a creator to speak to founders and early-stage freelancers.","best_for":"Marketing agency or training platform campaign speaking to founders and early-stage freelancers.","not_for":"A consumer supplements or wellness brand seeking paid sponsored content with audience demographics and rates.","takeaways":["They contrast polishing a portfolio with pitching, applying, following up, and starting client conversations.","They say strategists should lead strategy calls, train teams, build avatars, and write ad scripts.","$600 copy project and a claim of generating $6 million for brands by 2026."],"check_first":"Confirm their audience demographics, rates, deliverables, and whether they offer brand partnerships.","main_ideas":["Move from completing tasks to owning a business problem","Put client-facing action ahead of endless preparation","Treat positioning and client acquisition as a foundation, not a confidence problem","Look for ownership, not just talent, when hiring a freelancer","Teach through a personal problem, a practical lesson, and a next step"],"partnership_formats":[],"partnership_url":null,"brands":["She Freelances"],"posts_cited":10,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"penelope-allard","name":"Penelope Allard","url":"https://b2binfluencer.marketing/creators/penelope-allard/","markdown_url":"https://b2binfluencer.marketing/creators/penelope-allard.md","descriptor":"Penelope Allard provides bookkeeping and finance guidance to ambitious business owners through Wild Bookkeeping Ltd. Her posts describe using business numbers to help owners assess growth, profitability, hiring and risk.","linkedin_followers":5618,"linkedin_url":"https://www.linkedin.com/in/penelope-allard-ficb-pm-dip-the-wild-bookkeeper","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/penelope-allard.webp","topics":["artificial-intelligence","responsible-ai","bookkeeping"],"audiences":[],"verdict":"Useful for explaining responsible AI use and how business numbers guide growth, hiring and risk.","best_for":"Accounting software brands seeking responsible AI thought leadership for practitioners and owners.","not_for":"Payments or lending brands needing short promotional posts with tracked links and incentives.","takeaways":["Bookkeeping should help run a better business, not just produce a correct tax bill.","Scan receipts even when software only sends totals, to preserve evidence and context.","Adopt AI one feature at a time and count its environmental footprint."],"check_first":"Request LinkedIn analytics on job function, seniority, location and post engagement.","main_ideas":["The point of bookkeeping is a better-run business, not just a correct tax bill","Scan receipts anyway, even when the software only sends totals","Adopt AI deliberately, one feature at a time, and count its footprint","Impact giving is built into the client relationship and the filing calendar","Explain it as a rule, then the exceptions, then a short checklist"],"partnership_formats":[],"partnership_url":null,"brands":["Wild Bookkeeping Ltd","B1G1","Karbon","Digital Accountancy Show"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"buhir-rafiq","url":"https://b2binfluencer.marketing/creators/buhir-rafiq/"},{"id":"david-safeer","url":"https://b2binfluencer.marketing/creators/david-safeer/"},{"id":"alan-oakes","url":"https://b2binfluencer.marketing/creators/alan-oakes/"}],"engagement":null},{"id":"nix-juban","name":"Nix Juban","url":"https://b2binfluencer.marketing/creators/nix-juban/","markdown_url":"https://b2binfluencer.marketing/creators/nix-juban.md","descriptor":"Nix Juban is an Intel manufacturing and operational-excellence leader who develops Lean Six Sigma and Kaizen practices, including tools and training that help frontline teams solve problems and improve their work.","linkedin_followers":3778,"linkedin_url":"https://www.linkedin.com/in/nixjuban","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nix-juban.webp","topics":["leadership","startup","continuous-improvement","lean-manufacturing"],"audiences":[],"verdict":"Nix Juban is most useful for a keynote or workshop on Kaizen certifications and lean leadership.","best_for":"A manufacturing brand or campaign on frontline Lean, Kaizen, and lean leadership.","not_for":"Consumer lifestyle or broad-reach product brand sponsorship or endorsement campaigns.","takeaways":["They helped develop and refine the Lean Learning Card, still used by Vietnam manufacturing teams.","They say Vietnam is where they learned Lean Six Sigma and began creating Kaizen certifications.","They presented the Lean Learning Card at the Global Lean Summit 2025."],"check_first":"Confirm commercial terms, employer outside-activity rules, and ask for card, curriculum, assessment design.","main_ideas":["Make improvement practical for frontline teams","Build Lean capability through programs, not just one-off training","Sustain Lean through the full arc of a manufacturing site","Develop leaders through systematic learning and mentorship","Adapt across roles and locations while carrying the practice forward"],"partnership_formats":[],"partnership_url":null,"brands":["Intel","Global Lean Summit"],"posts_cited":13,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"yelena-maleyev","name":"Yelena Maleyev","url":"https://b2binfluencer.marketing/creators/yelena-maleyev/","markdown_url":"https://b2binfluencer.marketing/creators/yelena-maleyev.md","descriptor":"Yelena Maleyev analyzes economic data, with a focus on construction and retail. Their work connects trends such as data-center investment, housing costs and consumer spending to their effects on households and businesses.","linkedin_followers":5763,"linkedin_url":"https://www.linkedin.com/in/yelena-maleyev","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yelena-maleyev.webp","topics":["sales"],"audiences":[],"verdict":"Yelena Maleyev is most useful for expert commentary on economic data, construction, retail and household finances.","best_for":"A financial analyst or editorial campaign seeking independent economic commentary on construction, retail and households.","not_for":"A consumer brand wanting sponsored product posts, guaranteed reach or a documented placement package.","takeaways":["Data centers and the power behind them are the only real growth left in nonresidential construction.","Housing is where the pressure lands, even with a persistent shortage.","Consumer spending is a capacity question, not just a monthly score."],"check_first":"Confirm whether they accept paid work, agree on deliverables and disclosure, and share audience data.","main_ideas":["A headline number is not real growth until costs are stripped out","Data centers and the power behind them are the only real growth left in nonresidential construction","The data-center buildout has a speed limit, and the risk sits beyond the current pipeline","Housing is where the pressure lands, even with a persistent shortage","Consumer spending is a capacity question, not just a monthly score"],"partnership_formats":[],"partnership_url":null,"brands":["National Association for Business Economics"],"posts_cited":15,"latest_post":"2026-09-06","similar":[{"id":"edward-f-del-beccaro","url":"https://b2binfluencer.marketing/creators/edward-f-del-beccaro/"},{"id":"emma-smith","url":"https://b2binfluencer.marketing/creators/emma-smith/"},{"id":"nikunj-adeshra","url":"https://b2binfluencer.marketing/creators/nikunj-adeshra/"}],"engagement":null},{"id":"katey-metzroth","name":"Katey Metzroth","url":"https://b2binfluencer.marketing/creators/katey-metzroth/","markdown_url":"https://b2binfluencer.marketing/creators/katey-metzroth.md","descriptor":"Katey Metzroth works on community-driven programs and climate-tech manufacturing. Metzroth's posts describe supporting entrepreneurs and building manufacturing capacity, and more recent posts connect their work with Pelagic.Earth’s efforts to turn plastic waste into building materials.","linkedin_followers":1950,"linkedin_url":"https://www.linkedin.com/in/katey-metzroth-inclusive-economies","youtube_url":null,"photo_url":null,"topics":["circular-economy"],"audiences":[],"verdict":"They are most useful for community-driven climate-tech manufacturing programs and accelerator support for early-stage hardware and materials startups.","best_for":"A climate-tech accelerator or circular-economy venture studio fits their community-driven program and manufacturing support work.","not_for":"Consumer brand or mass-market sustainability campaign wanting high-reach sponsored product content does not fit them.","takeaways":["Build with people, not for them, because that is what makes the outcome last.","Circular manufacturing has to be proven in production, not pledged.","Scaling climate hardware is mostly a manufacturing and supplier problem."],"check_first":"Ask them for current title, product metrics, project case studies, and recent audience analytics.","main_ideas":["Build with people, not for them — because that is what makes the outcome last","Circular manufacturing has to be proven in production, not pledged","Scaling climate hardware is mostly a manufacturing and supplier problem","The work needs conveners who stay close to the local ecosystem"],"partnership_formats":[],"partnership_url":null,"brands":["SecondMuse","Pelagic.Earth","Scale For ClimateTech"],"posts_cited":12,"latest_post":"2026-07-27","similar":[{"id":"noah-miller","url":"https://b2binfluencer.marketing/creators/noah-miller/"},{"id":"suzanne-kling","url":"https://b2binfluencer.marketing/creators/suzanne-kling/"},{"id":"wanona-satcher","url":"https://b2binfluencer.marketing/creators/wanona-satcher/"}],"engagement":null},{"id":"nate-stoltenow","name":"Nate Stoltenow","url":"https://b2binfluencer.marketing/creators/nate-stoltenow/","markdown_url":"https://b2binfluencer.marketing/creators/nate-stoltenow.md","descriptor":"Nate Stoltenow shares practical advice on B2B sales, sales leadership, and revenue operations. The posts focus on improving follow-up, coaching, lead handling, and the conversations that move deals forward; Nate also says they help sales leaders rebuild their teams’ core sales practices.","linkedin_followers":37037,"linkedin_url":"https://www.linkedin.com/in/natestoltenow","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nate-stoltenow.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales"],"audiences":["sales-leaders","b2b-sales-teams"],"verdict":"Nate Stoltenow is most useful for practical B2B sales process, sales leadership, and revenue operations content.","best_for":"A B2B sales consultancy wanting co-delivered sales process and RevOps content.","not_for":"A general consumer campaign for app installs or lifestyle audiences.","takeaways":["Review proposals on a call to clarify language, get feedback, and find approvers.","Audit inbound lead handling at the form and in the first hours.","Guard a salesperson's calendar for buyers; everything else is prep or cleanup."],"check_first":"Confirm whether sponsored placements are available and ask for audience breakdown.","main_ideas":["Emailing a proposal is where deals go quiet. Review it on a call instead","Audit lead handling at the form and in the first hours, not the pitch","Guard a salesperson's calendar for buyers; everything else is prep or cleanup","Sales atrophy shows up in leading indicators long before it reaches the forecast","Fix the basics before chasing AI, and treat the business as one connected line"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot"],"posts_cited":11,"latest_post":"2026-09-03","similar":[],"engagement":null},{"id":"rachel-caborn","name":"Rachel Caborn","url":"https://b2binfluencer.marketing/creators/rachel-caborn/","markdown_url":"https://b2binfluencer.marketing/creators/rachel-caborn.md","descriptor":"Rachel Caborn creates email marketing strategies and campaigns for businesses, including personal-brand-led coaches, service providers and creatives. Caborn's LinkedIn posts discuss using email to support launches, understand customer behavior and turn marketing data into better decisions.","linkedin_followers":14821,"linkedin_url":"https://www.linkedin.com/in/rachelcaborn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rachel-caborn.webp","topics":["ecommerce","email-marketing","marketing-automation"],"audiences":["ecommerce-brands"],"verdict":"Rachel Caborn is most useful for email strategy that connects launches, customer behaviour and marketing data to better decisions.","best_for":"A lifecycle or ecommerce retention vendor wanting a practitioner to discuss diagnosis and measurement.","not_for":"A deliverability, sending infrastructure or compliance vendor needing inbox placement authority or independent platform comparisons.","takeaways":["Email should build a direct audience relationship, not just copy social posts.","When email sales dip, diagnose the data before sending more campaigns.","Sales seasons are data gathering exercises, not just discount events."],"check_first":"Check for rates, lead times, exclusivity, approval rounds, reporting and a media kit before contacting them.","main_ideas":["Email is the owned channel that makes social content compound","When email sales dip, diagnose the data before sending more","Sales seasons are data-gathering exercises, not just discounts"],"partnership_formats":["Disclosed sponsored LinkedIn post"],"partnership_url":null,"brands":["Intuit Mailchimp"],"posts_cited":9,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"saurabh-kamat","name":"Saurabh Kamat","url":"https://b2binfluencer.marketing/creators/saurabh-kamat/","markdown_url":"https://b2binfluencer.marketing/creators/saurabh-kamat.md","descriptor":"Saurabh Kamat shares practical reflections on sales, customer success, and team growth, drawing on examples about customer conversations, setbacks, mentorship, and work-life balance.","linkedin_followers":1906,"linkedin_url":"https://www.linkedin.com/in/saurabh-kamat-7411056985","youtube_url":null,"photo_url":null,"topics":["leadership","sales","recruiting","customer-success","hr","talent-acquisition"],"audiences":[],"verdict":"A practitioner voice for frontline sales and customer success posts and training.","best_for":"A customer success software company wanting short sponsored practitioner posts and CS training.","not_for":"A recruitment or HR tech platform seeking large reach, video, or pipeline demand generation.","takeaways":["Pause, clarify, and redirect difficult customer requests toward a solution.","Talk through a lost deal with teammates to learn and recover together.","Avoid burnout by focusing effort, not endless hustle."],"check_first":"Confirm current LinkedIn follower demographics and post-level engagement for the Reflections series.","main_ideas":["Focused energy beats endless hustle","A customer's perception is their reality","Vulnerability builds stronger teams","Calm leadership turns pressure into progress","Growth is a community project"],"partnership_formats":[],"partnership_url":null,"brands":["All Things Talent","Naukri.com"],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"},{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"}],"engagement":null},{"id":"kamran-afzal","name":"Kamran Afzal","url":"https://b2binfluencer.marketing/creators/kamran-afzal/","markdown_url":"https://b2binfluencer.marketing/creators/kamran-afzal.md","descriptor":"Kamran Afzal writes about Pakistan’s LPG trade, focusing on how port limits, vessel logistics, and storage affect import costs and supply. His posts use examples from Port Qasim to explain possible ways to receive larger cargoes and manage price risk.","linkedin_followers":3659,"linkedin_url":"https://www.linkedin.com/in/kamran-afzal-049a4b31","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kamran-afzal.webp","topics":["supply-chain"],"audiences":[],"verdict":"Useful for a credible Pakistan LPG market-entry plan built around receiving capacity and ship-to-ship lightering.","best_for":"A global LPG trading house or storage-infrastructure developer planning Pakistan entry.","not_for":"Consumer cooking-fuel brands and swaps campaigns that run against their storage position.","takeaways":["A VLGC needs a 225 metre berth and 13 metres draught; Pakistan offers 163 and 10.","Port Qasim receiving terminals hold 6,500 tonnes each; national capacity is about 13,000 tonnes.","They propose offshore lightering into 5,000-tonne shuttles, proving one parcel before scaling."],"check_first":"Confirm audience data, commercial terms, and whether the lightering plan has been executed or costed.","main_ideas":["Pakistan's LPG constraint is physical, not commercial","Small parcels carry a recurring freight penalty","Lightering as a staged alternative to a mega terminal","Price risk is timing risk, and storage is the dependable hedge","Storage is also a reliability asset with Gulf suppliers"],"partnership_formats":[],"partnership_url":null,"brands":["Hazara Group"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"ghulam-murtaza","name":"Ghulam Murtaza","url":"https://b2binfluencer.marketing/creators/ghulam-murtaza/","markdown_url":"https://b2binfluencer.marketing/creators/ghulam-murtaza.md","descriptor":"Ghulam Murtaza works on software and automation for façade engineering and BIM, including tools for exploring façade projects, comparing panel layouts, and handling inconsistent model data.","linkedin_followers":8148,"linkedin_url":"https://www.linkedin.com/in/ghulam-murtaza-9024071a5","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ghulam-murtaza.webp","topics":[],"audiences":[],"verdict":"They are most useful for practical facade BIM automation content tied to real workflow problems.","best_for":"A facade engineering software company doing practical BIM-to-facade automation co-marketing.","not_for":"A vendor claiming AI can calculate facade quantities without human review.","takeaways":["AI can identify and flag inconsistently classified Revit elements while engineering logic calculates and people verify.","Changing panelization constraints reduced dimensional-check flags from 864 to 480, but remaining panels need review.","Model naming changes like GLASS, GLZ, and CW_GLAZING can break BIM automation without confirmation."],"check_first":"Confirm sponsorship policy, deliverables, audience data, and dated product proof.","main_ideas":["Make automation flexible enough for inconsistent project data","Use AI to interpret model data; let engineering logic calculate","Generate design alternatives without outsourcing design judgment","Target operational friction, not engineering expertise"],"partnership_formats":[],"partnership_url":null,"brands":["Façade Studio","ConXOrbit","GPT-6 Astra"],"posts_cited":11,"latest_post":"2026-09-21","similar":[{"id":"steve-evans","url":"https://b2binfluencer.marketing/creators/steve-evans/"},{"id":"scott-gardner","url":"https://b2binfluencer.marketing/creators/scott-gardner/"},{"id":"nipuna-n-jayasinghe","url":"https://b2binfluencer.marketing/creators/nipuna-n-jayasinghe/"}],"engagement":null},{"id":"richard-wyatt","name":"Richard Wyatt","url":"https://b2binfluencer.marketing/creators/richard-wyatt/","markdown_url":"https://b2binfluencer.marketing/creators/richard-wyatt.md","descriptor":"Richard Wyatt shares practical ecommerce advertising advice, especially on Google Shopping, Performance Max and product-feed strategy. The examples show how to separate low-traffic products into Shopping campaigns and use Onefeed labels and tracking data to assess performance.","linkedin_followers":2256,"linkedin_url":"https://www.linkedin.com/in/richardwyatt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-wyatt.webp","topics":["ecommerce","performance-max"],"audiences":["ecommerce-brands"],"verdict":"Useful for hands-on Google Shopping and Performance Max campaign structures using Onefeed feed labels and product-level data.","best_for":"An ecommerce brand running Google Shopping and Performance Max that wants feed segmentation and campaign splits.","not_for":"A reach-led sponsored placement or influencer package with audience scale and defined deliverables.","takeaways":["Performance Max misses products with no impression history, so run Shopping alongside it.","Use Onefeed custom labels for products with fewer than two sales and 1,000 impressions.","The example reports 50 to 60 percent more Shopping revenue, not a benchmark."],"check_first":"Ask for recent comparable engagements, scope, fees, and deliverables before committing.","main_ideas":["Performance Max misses products with no impression history, so run Shopping alongside it","The product feed is the control layer, and new items need a scheduled test window","Read a performance drop from campaign-level signals before changing strategy","Customer-level tracking — new versus existing buyers and repeat purchase — sits underneath the feed decisions","Platform choice shapes the work: Shopify-first, with Magento treated as a known cost"],"partnership_formats":[],"partnership_url":null,"brands":["Onefeed","Shopify","Magento"],"posts_cited":11,"latest_post":"2026-08-24","similar":[{"id":"martin-davies","url":"https://b2binfluencer.marketing/creators/martin-davies/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"},{"id":"josh-gregory","url":"https://b2binfluencer.marketing/creators/josh-gregory/"}],"engagement":null},{"id":"daniel-r","name":"Daniel R.","url":"https://b2binfluencer.marketing/creators/daniel-r/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-r.md","descriptor":"Daniel R. is a product manager who writes about product strategy and team effectiveness. They also manage Pirate Cat Radio KPCR 92.9FM as a volunteer, connecting lessons from community radio with their product work.","linkedin_followers":3138,"linkedin_url":"https://www.linkedin.com/in/product-guy","youtube_url":null,"photo_url":null,"topics":["leadership","product-management"],"audiences":["product-managers"],"verdict":"Useful for concrete arguments about product leadership and practical lessons from running community radio.","best_for":"A B2B SaaS firm selling product management or analytics software seeking practitioner discussion.","not_for":"Paid multi-post sponsorship for data engineering leaders needing audience guarantees and pipeline attribution.","takeaways":["Product managers can look busy while neglecting opportunities, problem clarity, and strategy.","Radio work used listener feedback, engagement data, short-run show tests, and 30-plus volunteers.","Data product post recommends and summarizes a Harvard Business Review article."],"check_first":"Confirm partnership terms, rates, editorial approval, audience data, and whether Daniel writes original commentary.","main_ideas":["Product managers should create direction, not just appear busy","Listen to the audience, then test ideas on a small scale","Data products need a bridge between technical work and business decisions"],"partnership_formats":[],"partnership_url":null,"brands":["Pirate Cat Radio"],"posts_cited":9,"latest_post":"2026-08-11","similar":[{"id":"talvinder-singh","url":"https://b2binfluencer.marketing/creators/talvinder-singh/"},{"id":"brenda-s","url":"https://b2binfluencer.marketing/creators/brenda-s/"},{"id":"josh-schoeff","url":"https://b2binfluencer.marketing/creators/josh-schoeff/"}],"engagement":null},{"id":"tammy-coley","name":"Tammy Coley","url":"https://b2binfluencer.marketing/creators/tammy-coley/","markdown_url":"https://b2binfluencer.marketing/creators/tammy-coley.md","descriptor":"Tammy Coley is Chief Transformation Officer at BlackLine, where she helps organizations modernize finance operations through process improvement and automation. Their posts also discuss finance data and AI, customer transformation work, and their service on the North Carolina State Board of CPA Examiners.","linkedin_followers":5315,"linkedin_url":"https://www.linkedin.com/in/tammy-coley-4271943","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","ai-governance"],"audiences":[],"verdict":"Tammy Coley is most useful for finance transformation thought leadership on data, controls and AI governance.","best_for":"A B2B finance automation vendor seeking co-authored thought leadership, LinkedIn series and customer-led CFO webinars.","not_for":"A paid influencer campaign for CPA exam-prep subscriptions among students or recent graduates.","takeaways":["Finance teams act as human data integration layer, using spreadsheets or waiting on IT.","Coley argues business-managed data and sound controls are foundations for trustworthy AI.","AI without governance, internal controls and data integrity is unmitigated risk."],"check_first":"Confirm audience job titles, industries, company size, seniority and geography before contacting.","main_ideas":["Transformation starts with process and controls, not with an algorithm","The real bottleneck inside finance teams is data preparation","Customer conversations are the working method, not the decoration","The business fundamentals learned in a family storefront are the lasting foundation","Modernizing finance does not mean discarding the profession's ceremonies"],"partnership_formats":[],"partnership_url":null,"brands":["BlackLine","North Carolina State Board of CPA Examiners","Foust Photo & Music"],"posts_cited":10,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"carl-williams","name":"Carl Williams","url":"https://b2binfluencer.marketing/creators/carl-williams/","markdown_url":"https://b2binfluencer.marketing/creators/carl-williams.md","descriptor":"Carl Williams writes and speaks about quantum technology, with a focus on photonics hardware, manufacturing and supply chains, and the industry’s strategic priorities.","linkedin_followers":3055,"linkedin_url":"https://www.linkedin.com/in/carlwilliams7","youtube_url":null,"photo_url":null,"topics":["supply-chain"],"audiences":[],"verdict":"Useful for explaining quantum photonics hardware through manufacturing, supply chains and commercial system needs.","best_for":"Quantum photonics hardware firms selling SNSPDs or single photon components.","not_for":"Campaigns using exclusive domestic supply chain or national preference messages for government buyers.","takeaways":["Quantum is an industrial supply chain race, not just a qubit race.","Photonics progress includes integrating superconducting single photon detectors and chip scale photonics.","Allied fragmentation may be a bigger risk than technology leakage."],"check_first":"Confirm audience makeup, sponsorship terms, rates, disclosure and inquiry route before contacting.","main_ideas":["Quantum is no longer a qubit race—it’s an industrial supply-chain race","Photonics is central to the next phase, with posts pointing to component-level progress","Allied fragmentation may pose a bigger risk than technology leakage","Standards and metrology are commercial infrastructure, not side issues","Bringing operators, hardware builders, and finance together around commercial-scale manufacturing"],"partnership_formats":[],"partnership_url":null,"brands":["CJW Quantum Consulting","Quantum World Congress"],"posts_cited":14,"latest_post":"2026-09-17","similar":[{"id":"alex-g-lee","url":"https://b2binfluencer.marketing/creators/alex-g-lee/"},{"id":"james-allen-regenor","url":"https://b2binfluencer.marketing/creators/james-allen-regenor/"}],"engagement":null},{"id":"malcolm-heath","name":"Malcolm Heath","url":"https://b2binfluencer.marketing/creators/malcolm-heath/","markdown_url":"https://b2binfluencer.marketing/creators/malcolm-heath.md","descriptor":"Heath works in automotive digital marketing. Their posts discuss dealership paid media, customer-data and identity-resolution systems, and building organic traffic through content.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/malcolm-luis-heath","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/malcolm-heath.webp","topics":["paid-ads","meta-ads","paid-media"],"audiences":[],"verdict":"Malcolm Heath is most useful for explaining automotive dealership marketing technology, paid media measurement, customer data, and organic content.","best_for":"Automotive marketing technology brands selling identity resolution or customer data infrastructure.","not_for":"Consumer brands outside automotive seeking lifestyle reach or on camera short form video.","takeaways":["Platform reporting cannot be trusted when the platform sells inventory and grades results.","Identity resolution matters most for customers a dealership already has.","Four dealerships, four months, 42,719 monthly organic sessions."],"check_first":"Ask for rates, formats, audience guarantees, exclusivity, turnaround, and consumer facing or video examples.","main_ideas":["When the platform sells the inventory and grades the results, its reporting cannot be trusted","Identity resolution matters most for the customers a dealership already has","Organic content is the compounding asset dealerships skip while renting paid traffic","Build the team from trusted contacts before opening a role publicly"],"partnership_formats":["Platform and case-study partnership"],"partnership_url":null,"brands":["DSRPTV Digital","HRIZN","Meta"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"logan-england","name":"Logan England","url":"https://b2binfluencer.marketing/creators/logan-england/","markdown_url":"https://b2binfluencer.marketing/creators/logan-england.md","descriptor":"Logan England shares practical advice for DTC eCommerce brands on paid-media performance, customer retention and lifetime value, and Black Friday planning.","linkedin_followers":2484,"linkedin_url":"https://www.linkedin.com/in/loganengland","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/logan-england.webp","topics":["ecommerce","paid-ads","dtc-ecommerce","paid-media","customer-retention","ecommerce-operations"],"audiences":[],"verdict":"Logan England is most useful for practical DTC eCommerce advice on paid media, retention, lifetime value, and Black Friday planning.","best_for":"A DTC eCommerce brand seeking better holiday and retention performance.","not_for":"A brand seeking a defined sponsorship or endorsement package with guaranteed reach.","takeaways":["ROAS rewards short-term thinking and says nothing about margin, LTV, or profitability.","Retention levers include post-purchase and win-back flows, fast support, easy returns, loyalty.","Black Friday planning covers inventory, messaging, spend, fulfillment, margin, and in-season execution."],"check_first":"Confirm whether they offer sponsorships, rates, audience data, or an official inquiry route.","main_ideas":["ROAS is a tool, not the whole playbook","Retention is the compounding engine of eCommerce","Black Friday is an operations problem, not just a campaign","Once November starts, stop planning and execute","Vendor outreach earns attention through relevance or paid access"],"partnership_formats":[],"partnership_url":null,"brands":["Thread","HyperBloom","dtcmvp"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"emilia-danzica","name":"Emilia D'Anzica","url":"https://b2binfluencer.marketing/creators/emilia-danzica/","markdown_url":"https://b2binfluencer.marketing/creators/emilia-danzica.md","descriptor":"Emilia D’Anzica is a customer success and go-to-market leader who has led teams, worked in fractional leadership, and shares practical ideas about customer success, lifecycle management, and using AI at work.","linkedin_followers":16113,"linkedin_url":"https://www.linkedin.com/in/emiliadanzica","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emilia-danzica.webp","topics":["artificial-intelligence","leadership","sales","email-marketing","customer-success"],"audiences":["customer-success-leaders"],"verdict":"Emilia D'Anzica is most useful for B2B SaaS customer success, retention, lifecycle, and AI-at-work content.","best_for":"B2B SaaS retention and lifecycle campaigns, plus customer success AI content.","not_for":"Consumer brands or mass-market apps needing short-form video, high reach, or conversion proof.","takeaways":["They built and coached a customer success team during a nine-month fractional role at Anagram.","They sent slides and lifecycle notes so another speaker could take over their customer success event.","A Customer Success Talks podcast covered practical AI actions to avoid burnout while helping customers."],"check_first":"Confirm audience analytics, post performance, seniority mix, company size, and paid terms first.","main_ideas":["Tools and hiring processes should be built around the person on the receiving end, not the company","AI earns its place where it reduces burnout and helps customers get more out of a platform","Fractional customer success leadership is a defined engagement with a planned handoff","Teach from working material, not from opinion","Small, role-seated peer formats are preferred over broad keynote audiences"],"partnership_formats":[],"partnership_url":null,"brands":["Anagram","Jack & Jill","Customer Success Talks","Women of Customer Success"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"lexi-williams","name":"Lexi Williams","url":"https://b2binfluencer.marketing/creators/lexi-williams/","markdown_url":"https://b2binfluencer.marketing/creators/lexi-williams.md","descriptor":"Lexi Williams is a direct-response copywriter and creative strategist. Williams helps DTC wellness and supplement brands use customer research to develop and test Meta ads, funnels, and email.","linkedin_followers":589,"linkedin_url":"https://www.linkedin.com/in/lexi-williams","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lexi-williams.webp","topics":["ecommerce","paid-ads","meta-ads","customer-research"],"audiences":[],"verdict":"Lexi Williams is most useful for customer research led Meta ad angles, funnels, and email for DTC wellness and supplement brands.","best_for":"DTC wellness or supplement brands already spending on Meta with a stale account and weak angles.","not_for":"Brands seeking an existing audience through a sponsored post or high volume finished creative.","takeaways":["Put a customer's exact words about a problem at the top of an ad brief.","Study competitors to find angles they missed rather than copying their ads.","INSIGHTS turns customer research into angle territories, hooks, statics, scripts, and briefs."],"check_first":"Confirm media kit, rate card, deliverable specs, samples, and recent comparable results.","main_ideas":["New angles come from customers' own words, not more ads","INSIGHTS: a repeatable loop from research to scale","Creative fatigue and the angle-gap problem in Meta advertising","Empathy before persuasion, credited to mentor Alex Cattoni","A deliberate shift to DTC wellness and supplements, with coaching still in scope"],"partnership_formats":[],"partnership_url":null,"brands":["Alex Cattoni","Reign"],"posts_cited":10,"latest_post":"2026-10-02","similar":[{"id":"amir-faizan-malik","url":"https://b2binfluencer.marketing/creators/amir-faizan-malik/"},{"id":"adam-taylor","url":"https://b2binfluencer.marketing/creators/adam-taylor/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"}],"engagement":null},{"id":"alessandro-desantis","name":"Alessandro Desantis","url":"https://b2binfluencer.marketing/creators/alessandro-desantis/","markdown_url":"https://b2binfluencer.marketing/creators/alessandro-desantis.md","descriptor":"Alessandro Desantis works on ecommerce at Nebulab, an agency that builds Shopify storefronts and custom systems for direct-to-consumer brands. Desantis's posts describe client projects, agency growth, and events for ecommerce operators.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alessandro-desantis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alessandro-desantis.webp","topics":["ecommerce","email-marketing"],"audiences":[],"verdict":"Most useful for agency-side Shopify ecommerce engineering insights, not creator-led promotions.","best_for":"DTC subscription brands needing custom Shopify Plus builds and legacy platform migrations.","not_for":"Brands seeking paid creator placements, promo codes, reach commitments, or a rate card.","takeaways":["Dog Heroes needed custom subscription pricing, account tools, and a decade of customer history migration.","Sebago redesign paired a digital design system with brand storytelling and ecommerce.","Nebulab hired its first US business-development lead for Shopify ecosystem partnerships."],"check_first":"Confirm whether you need agency services or creator placements, and ask for outcome data.","main_ideas":["Build for the business's real constraints, not the nearest template","A storefront can tell the brand's story and still serve the transaction","Trust and relationships matter in long-cycle agency growth","Bring ecommerce operators together around practical questions"],"partnership_formats":["Shopify ecosystem partnership","Event sponsorship"],"partnership_url":null,"brands":["Nebulab","Dog Heroes","Sebago","Shoplift","PrettyDamnQuick","Klaviyo","Loop Subscriptions"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"jamie-rhone","name":"Jamie Rhone","url":"https://b2binfluencer.marketing/creators/jamie-rhone/","markdown_url":"https://b2binfluencer.marketing/creators/jamie-rhone.md","descriptor":"Jamie Rhone is a federal procurement consultant and angel investor who writes about government contracting, defense-industry policy, procurement, and leadership. Rhone’s posts draw on experience as a federal contracting officer and discuss how companies can navigate procurement and work with the government.","linkedin_followers":3637,"linkedin_url":"https://www.linkedin.com/in/jmrhone","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jamie-rhone.webp","topics":["leadership","defense-industrial-base"],"audiences":[],"verdict":"Jamie Rhone is most useful for concise commentary on government contracting, defense policy, procurement, and leadership from a former contracting officer's view.","best_for":"A GovCon consulting firm hiring a fractional advisor for nontraditional defense tech clients.","not_for":"A contract-lifecycle software vendor seeking paid sponsorships with guaranteed impressions and performance reporting.","takeaways":["A defense-industry opening matters only if companies can deliver.","Choose trustworthy partners instead of trying to solve every risk with contract language.","Trust and attention to people are part of leading through change."],"check_first":"Confirm client outcomes, audience composition, past talk recording, availability, and fees.","main_ideas":["A defense-industry opening matters only if companies can deliver","Choose trustworthy partners instead of trying to solve every risk with contract language","Trust and attention to people are part of leading through change"],"partnership_formats":[],"partnership_url":null,"brands":["National Contract Management Association (NCMA)"],"posts_cited":12,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"alex-o","name":"Alex O.","url":"https://b2binfluencer.marketing/creators/alex-o/","markdown_url":"https://b2binfluencer.marketing/creators/alex-o.md","descriptor":"Alex O. shares app content-marketing advice and describes building UGC systems for mobile apps, including creator briefs, content testing, and AI-supported workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alex-olim","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-o.webp","topics":["artificial-intelligence","creative-testing"],"audiences":[],"verdict":"Alex O. is most useful for building repeatable UGC testing systems for mobile apps.","best_for":"Mobile app marketing agencies wanting a repeatable paid UGC system across several app clients.","not_for":"Enterprise cybersecurity vendor wanting long-form executive thought leadership and a flagship research report.","takeaways":["Define content-market fit before filming and use specific user language.","Publish enough to discover the winning format instead of debating hooks in advance.","Build an idea bank from videos that already worked in the client's category."],"check_first":"Confirm rates, usage terms, verified client case studies, performance figures, and follower roles before contacting.","main_ideas":["Define content-market fit before filming","Publish enough to discover the winning format","Build an idea bank from videos that already worked","Screen hooks hard, then send survivors to real creators and repeat distribution","Run the UGC backend as an automated weekly system"],"partnership_formats":[],"partnership_url":null,"brands":["Tea App","Turbo AI","WhatColors","The UGC Factory","Anthropic (Claude Cowork)"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"},{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"},{"id":"adam-taylor","url":"https://b2binfluencer.marketing/creators/adam-taylor/"}],"engagement":null},{"id":"paul-garwood","name":"Paul Garwood","url":"https://b2binfluencer.marketing/creators/paul-garwood/","markdown_url":"https://b2binfluencer.marketing/creators/paul-garwood.md","descriptor":"Paul Garwood shares practical guidance on NIL, athlete branding, college recruiting, and student-athlete development. The posts emphasize building trust and communication skills alongside athletic performance.","linkedin_followers":1971,"linkedin_url":"https://www.linkedin.com/in/paulgarwoodjr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-garwood.webp","topics":["leadership","recruiting","leadership-development","personal-branding"],"audiences":[],"verdict":"Paul Garwood is most useful for practical NIL and athlete branding education for student-athletes and their advisers.","best_for":"A college athletic department or sports marketing agency wanting a short NIL education workshop series.","not_for":"A consumer brand seeking a paid, reach-led endorsement campaign with guaranteed impressions or tracked sales.","takeaways":["NIL value can come from engagement and trust, not follower count.","Coaches recruit habits and character, not just statistics.","Athletes should chase knowledge and preparation, not attention."],"check_first":"Ask what education engagements they offer, require, and charge for, plus recent post results.","main_ideas":["NIL value comes from engagement and trust, not follower count","Coaches recruit habits and character, not just statistics","Athletes should chase knowledge and preparation, not attention","NIL programs should invest in the whole athlete experience, not just spending","A personal brand should outlast the playing career"],"partnership_formats":[],"partnership_url":null,"brands":["Elite Legacy Marketing"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"jared-zeidman","url":"https://b2binfluencer.marketing/creators/jared-zeidman/"},{"id":"tracy-v-allen","url":"https://b2binfluencer.marketing/creators/tracy-v-allen/"},{"id":"devin-dinofa","url":"https://b2binfluencer.marketing/creators/devin-dinofa/"}],"engagement":null},{"id":"nadya-ramos","name":"Nadya Ramos","url":"https://b2binfluencer.marketing/creators/nadya-ramos/","markdown_url":"https://b2binfluencer.marketing/creators/nadya-ramos.md","descriptor":"Nadya Ramos helps finance, bookkeeping, and accounting professionals market their services and books. Their posts focus on positioning offers, building trust through social content, and turning expertise into client opportunities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nadyaramos","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nadya-ramos.webp","topics":["content-marketing","brand-positioning","client-acquisition"],"audiences":[],"verdict":"Nadya Ramos is most useful for helping finance, bookkeeping, and accounting professionals turn expertise and books into clearer client offers.","best_for":"A B2B marketing agency serving finance professionals that wants help turning books or services into client acquisition offers.","not_for":"A fintech or software vendor seeking sponsored placements, guaranteed impressions, leads, or a planned co-branded awareness campaign.","takeaways":["Ramos says a book should be an offer that attracts clients, not a finished project.","Interchangeable finance content can push firms into price competition, discounting, and giving away cleanups and audits.","Ramos gives four questions to sharpen messaging: who it suits, problem solved, difference, and result."],"check_first":"Ask directly about scope, audience, deliverable, timeline, and recent LinkedIn audience data.","main_ideas":["A book is an offer, not a project","Interchangeable finance content pushes firms into price competition","Reposition the brand rather than raise the rate","Content should do the heavy lifting of building trust and converting","The network and peer referrals are underused assets"],"partnership_formats":["Guest masterclass or teaching session for a finance audience","Behind-the-scenes marketing leadership or fractional CMO work","Book and offer repositioning content"],"partnership_url":null,"brands":["Geily Romero","The Profitable Circle"],"posts_cited":13,"latest_post":"2026-09-01","similar":[{"id":"ann-hooper","url":"https://b2binfluencer.marketing/creators/ann-hooper/"},{"id":"clay-lundquist","url":"https://b2binfluencer.marketing/creators/clay-lundquist/"},{"id":"christa-aiani","url":"https://b2binfluencer.marketing/creators/christa-aiani/"}],"engagement":null},{"id":"terrence-ward","name":"Terrence Ward","url":"https://b2binfluencer.marketing/creators/terrence-ward/","markdown_url":"https://b2binfluencer.marketing/creators/terrence-ward.md","descriptor":"Terrence Ward is the Lawrence County Chamber of Commerce’s executive director. Ward works with local businesses and community organizations on business visibility, workforce development, and regional partnerships in Northeast Arkansas.","linkedin_followers":3778,"linkedin_url":"https://www.linkedin.com/in/thetwward","youtube_url":null,"photo_url":null,"topics":["leadership","workforce-development"],"audiences":[],"verdict":"Terrence Ward is most useful for relationship-led business visibility, workforce, and regional economic development engagement.","best_for":"A regional economic development campaign or organization focused on business visibility and workforce.","not_for":"A national consumer brand seeking a paid creator campaign with reach targets and demographic reporting.","takeaways":["A joint agriculture expo with Randolph County Chamber included Extension classroom sessions.","An industry luncheon post leads with workforce and wage figures.","Another post credits the Chamber board and event hosts."],"check_first":"Confirm scope, cost, co-branding, speaking commitments, timeline, and audience makeup before planning.","main_ideas":["Businesses need to show their people and work, not just advertise occasionally","Regional problems call for work across county lines","Education and workforce efforts are part of local economic development"],"partnership_formats":[],"partnership_url":null,"brands":["Lawrence County Chamber of Commerce","Randolph County Chamber of Commerce","Black River Technical College","Northeast Arkansas Regional Intermodal Authority","University of Arkansas Cooperative Extension Service"],"posts_cited":10,"latest_post":"2026-09-08","similar":[{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"},{"id":"alexis-spilman-vogt","url":"https://b2binfluencer.marketing/creators/alexis-spilman-vogt/"},{"id":"kevin-parkerson","url":"https://b2binfluencer.marketing/creators/kevin-parkerson/"}],"engagement":null},{"id":"danilo-dukanovic","name":"Danilo Dukanovic","url":"https://b2binfluencer.marketing/creators/danilo-dukanovic/","markdown_url":"https://b2binfluencer.marketing/creators/danilo-dukanovic.md","descriptor":"Danilo Dukanovic works at the intersection of behavioural science, psychometrics and AI. Their work helps companies make more structured decisions about hiring, promotion and employee development.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/danilo-dukanovic-dd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/danilo-dukanovic.webp","topics":["artificial-intelligence","recruiting","hr"],"audiences":["hr-leaders","talent-acquisition-leaders","recruiters"],"verdict":"They are most useful for practical arguments on structured people decisions across hiring, promotion and development.","best_for":"B2B HR technology thought leadership partnership on AI-driven talent assessment.","not_for":"Performance-led recruitment lead generation with free ATS audit and AI keyword screening.","takeaways":["AI screening does not fix weak hiring; clear criteria, skills assessments and work samples matter.","HR teams lose full-time work to fragmented data synthesis.","The bigger opportunity is talent decisions after hiring, not only recruitment."],"check_first":"Confirm commercial terms, audience data, and review process for product and performance claims.","main_ideas":["AI amplifies hiring problems instead of fixing them by itself","HR teams lose full-time work to fragmented data synthesis","The bigger opportunity is talent decisions after hiring, not only recruitment","Structured criteria should replace gut feel and politics in people decisions"],"partnership_formats":[],"partnership_url":null,"brands":["Recrewty"],"posts_cited":10,"latest_post":"2026-06-22","similar":[],"engagement":null},{"id":"joshua-graham","name":"Joshua Graham","url":"https://b2binfluencer.marketing/creators/joshua-graham/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-graham.md","descriptor":"Joshua Graham is a business owner and marketer who manages paid media for brands. Graham's posts focus on making acquisition and retention decisions using customer value and net profit, not revenue or ad-platform metrics alone.","linkedin_followers":3724,"linkedin_url":"https://www.linkedin.com/in/joshua-graham","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joshua-graham.webp","topics":["ecommerce","dtc-ecommerce","retention"],"audiences":["ecommerce-marketers"],"verdict":"Joshua Graham is most useful for paid media decisions judged by net profit and customer value, not platform metrics alone.","best_for":"A DTC wellness brand on Shopify and Amazon that will share full profit and loss data.","not_for":"A fixed sponsored post package with no margin data or platform ROAS goals.","takeaways":["Revenue means little without costs behind it, from goods and fulfillment to fees and creator spend.","Customer value can determine how much a brand can afford to spend to reach next customer.","Meta advertising may generate Amazon sales that Meta reporting misses, but effect is hard to isolate."],"check_first":"Confirm whether they offer sponsored posts or paid media work, and required data access.","main_ideas":["Profit, not revenue screenshots, is the scoreboard","Raise what a customer is worth instead of only cutting acquisition cost","Meta creates the demand; Amazon collects the credit"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Shopify","Amazon","Triple Whale"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"mike-lipowski","name":"Mike Lipowski","url":"https://b2binfluencer.marketing/creators/mike-lipowski/","markdown_url":"https://b2binfluencer.marketing/creators/mike-lipowski.md","descriptor":"Mike Lipowski is a fitness business owner who built PURE PHYSIQUE around short, trainer-led strength workouts for busy adults. Lipowski writes about designing a fitness franchise and the operational changes behind growing the business.","linkedin_followers":1722,"linkedin_url":"https://www.linkedin.com/in/mikelipowski","youtube_url":"https://www.youtube.com/channel/UC2W06HXWAan_57W2GTmuJTw","photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-lipowski.webp","topics":["startup"],"audiences":[],"verdict":"Mike Lipowski is most useful for founder-led content on fitness business operations, franchise model design, and operational pivots.","best_for":"A fitness franchise development company wanting a founder-led series on operational pivots and franchise model design.","not_for":"Consumer supplement or performance apparel campaigns needing product use, technique, or reach-driven consumer content.","takeaways":["The 2017 pivot moved PURE PHYSIQUE from one-on-one training to small-group strength.","They screen franchise partners for humility, willingness to follow a system, and facing unwelcome numbers.","The model uses 30-minute trainer-led strength sessions two to three times weekly for busy adults."],"check_first":"Confirm retention figures, audience job function, seniority, geography, and recent post performance before contacting them.","main_ideas":["Stay committed to the goal, not attached to the original plan","Design the workout around busy adults, not people who already love the gym","Prioritize results and appointments over making a gym a social destination","Service skill is not a substitute for operating discipline"],"partnership_formats":[],"partnership_url":null,"brands":["PURE PHYSIQUE"],"posts_cited":10,"latest_post":"2026-09-17","similar":[{"id":"kory-angelin","url":"https://b2binfluencer.marketing/creators/kory-angelin/"},{"id":"daran-adair","url":"https://b2binfluencer.marketing/creators/daran-adair/"},{"id":"nathan-wisdom","url":"https://b2binfluencer.marketing/creators/nathan-wisdom/"}],"engagement":null},{"id":"chris-tveter","name":"Chris Tveter","url":"https://b2binfluencer.marketing/creators/chris-tveter/","markdown_url":"https://b2binfluencer.marketing/creators/chris-tveter.md","descriptor":"Chris Tveter shares practical guidance on using HubSpot and AI in sales and revenue operations, including CRM workflows, deal follow-up, and customer experience automation.","linkedin_followers":7081,"linkedin_url":"https://www.linkedin.com/in/christopher-tveter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-tveter.webp","topics":["artificial-intelligence","sales","revenue-operations"],"audiences":[],"verdict":"Chris Tveter is useful for practical HubSpot and AI sales workflow guidance and setup checks.","best_for":"A HubSpot partner or RevOps consultancy campaign needing practical AI and CRM enablement content for sales teams.","not_for":"A developer tools campaign needing code level tutorials, benchmark claims, or software engineer audience reach.","takeaways":["They detail eight HubSpot Sales Plugin for Claude skills, starting with Log Call and Follow Up.","Deal Progression setup requires recording, property permissions, and separate admin activation.","They say automation should not trap customers and needs a human route when it fails."],"check_first":"Confirm audience breakdown, recent post performance, partnership terms, rates, and contact route.","main_ideas":["AI in the CRM should propose changes, not make them","New AI features fail without setup and change management","Automation that blocks a buyer is a revenue leak","Supporting the HubSpot community is part of the work"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Claude","Liberty Mutual Insurance","AIRops"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"orlando-g","url":"https://b2binfluencer.marketing/creators/orlando-g/"},{"id":"vandan-jain","url":"https://b2binfluencer.marketing/creators/vandan-jain/"},{"id":"omprakash-karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/"}],"engagement":null},{"id":"ken-nelson","name":"Ken Nelson","url":"https://b2binfluencer.marketing/creators/ken-nelson/","markdown_url":"https://b2binfluencer.marketing/creators/ken-nelson.md","descriptor":"Ken Nelson is a logistics technology professional who leads professional services at Shipium, focusing on implementation, team building, and customer experience.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kendnelson","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","leadership","supply-chain","healthcare","supply-chain-management"],"audiences":["supply-chain-professionals"],"verdict":"Ken Nelson is most useful as a practitioner voice on logistics technology professional services, implementation, team building, and customer onboarding.","best_for":"B2B logistics technology brands running implementation-led, credibility-based campaigns about professional services and customer onboarding.","not_for":"Direct-to-consumer e-commerce campaigns seeking high-reach lifestyle content, unboxing videos, or broad consumer shipping audiences.","takeaways":["Professional services is a growth function, not a support desk.","Scaling implementation means hiring for technical problem-solving and startup speed.","Customer loyalty depends on supply-chain service levels."],"check_first":"Confirm audience composition, engagement data, and any sponsorship or speaking terms before contacting.","main_ideas":["Professional services is a growth function, not a support desk","Scaling implementation means hiring for technical problem-solving and startup speed","Customer loyalty depends on supply-chain service levels","Health and life sciences need compliance-aware logistics, not just faster shipping","Partner credibility is earned through operational coordination"],"partnership_formats":[],"partnership_url":null,"brands":["Shipium","project44","UPS"],"posts_cited":18,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"emilis-karvelis","name":"Emilis Karvelis","url":"https://b2binfluencer.marketing/creators/emilis-karvelis/","markdown_url":"https://b2binfluencer.marketing/creators/emilis-karvelis.md","descriptor":"Emilis Karvelis is a creative strategist for e-commerce brands, focused on developing advertising that speaks to customer needs and improves ad performance. They also share advice on building a creative-strategy career.","linkedin_followers":4096,"linkedin_url":"https://www.linkedin.com/in/emilis-karvelis","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ai-in-marketing","personal-branding","career-development"],"audiences":["dtc-brands"],"verdict":"Emilis Karvelis is most useful for customer-focused ad strategy that leads with one buyer problem.","best_for":"A DTC brand with one hero product and customer feedback access, open to one-problem ads.","not_for":"A brand wanting sponsored posts, fixed deliverables, published rates, or production throughput.","takeaways":["Find a buyer's pain point in customer feedback and focus the ad on one outcome.","Build a portfolio with audits or ads, then post consistently so clients find you.","A former video editor reportedly landed a $5,000-a-month creative strategy client through consistent posting."],"check_first":"Confirm scope, deliverables, rates, usage rights, timeline, content review and exclusivity in writing.","main_ideas":["Sell the outcome, not the product — and lead with one problem","Getting in takes a portfolio and visibility, not permission","AI is a time-limited edge that creatives should use now","Credentials are not the barrier — delivered value is","Consistent posting is the client-acquisition engine"],"partnership_formats":[],"partnership_url":null,"brands":["Motion (Creative Analytics)"],"posts_cited":12,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"naeem-gulzar","name":"Dr. Naeem Gulzar","url":"https://b2binfluencer.marketing/creators/naeem-gulzar/","markdown_url":"https://b2binfluencer.marketing/creators/naeem-gulzar.md","descriptor":"Dr. Naeem Gulzar works on scaling skincare and personal-care formulations from laboratory batches to production, with a focus on manufacturing processes, product quality, and coordination across product-development teams.","linkedin_followers":8247,"linkedin_url":"https://www.linkedin.com/in/dr-naeem-gulzar-910a7b60","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Dr. Naeem Gulzar is most useful for explaining skincare and personal-care formulation scale-up, production quality, and cross-team launch coordination.","best_for":"A B2B supplier or services company targeting formulators and production teams.","not_for":"A consumer skincare brand paid social campaign for general beauty shoppers does not fit.","takeaways":["Lab and production batches can differ in shear, heating, pH and water loss.","Intermediate trials and reference samples help teams catch issues before full production.","Product development, production, quality control, regulatory, purchasing and suppliers contribute to a launch."],"check_first":"Confirm whether they accept paid work and request audience demographics and post performance.","main_ideas":["A formula is not proven until it survives production scale","A successful product is a team output, not a lab result","Quality work continues after the first successful production run","Communication and solution-first problem solving are production tools","Suncare is the category where scale-up discipline matters most"],"partnership_formats":[],"partnership_url":null,"brands":["KLG Liquida (KLAPP Skin Care Science / Skinative Group)"],"posts_cited":10,"latest_post":"2026-09-30","similar":[{"id":"pawel-olszowy","url":"https://b2binfluencer.marketing/creators/pawel-olszowy/"},{"id":"syeda-nida-shakeel","url":"https://b2binfluencer.marketing/creators/syeda-nida-shakeel/"}],"engagement":null},{"id":"dan-guhl","name":"Dan Guhl","url":"https://b2binfluencer.marketing/creators/dan-guhl/","markdown_url":"https://b2binfluencer.marketing/creators/dan-guhl.md","descriptor":"Dan Guhl is a renewable energy professional whose work has included developing projects in northern Canada and partnering with Indigenous governments, businesses, and communities. Guhl's posts highlight clean-energy projects, Arctic issues, and collaboration around community priorities.","linkedin_followers":2290,"linkedin_url":"https://www.linkedin.com/in/dan-guhl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-guhl.webp","topics":["leadership"],"audiences":[],"verdict":"Dan Guhl is most useful for northern renewable energy project storytelling and Indigenous partnership insights.","best_for":"A renewable energy developer seeking credible input for northern Indigenous community engagement strategy.","not_for":"A national consumer brand wanting high-volume sponsored creator campaigns measured mainly on reach or direct response.","takeaways":["Solar and battery system at Colomac Gold Project projected to cut diesel use by 86%.","Children's book with Kwanlin Dün First Nation uses Southern Tutchone words and Whitehorse wind turbines.","Guhl says partnerships across the North matter more than company growth."],"check_first":"Confirm their current role after Solvest, partner consent, and audience demographics.","main_ideas":["Relationships are the real measure of northern energy growth","Energy projects should carry local language, place, and history","Mining decarbonization depends on Indigenous-industry partnership","The Arctic is a shared climate test that requires cross-border work"],"partnership_formats":[],"partnership_url":null,"brands":["Solvest Inc.","Balance Health and Fitness Inc.","Tlicho Investment Corporation & Group of Companies","STLLR Gold Inc.","ColdAcre Food Systems","Kwanlin Dün First Nation","Eagle Hill Energy Partnership","SOI Foundation"],"posts_cited":11,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"michael-griego","name":"Michael Griego","url":"https://b2binfluencer.marketing/creators/michael-griego/","markdown_url":"https://b2binfluencer.marketing/creators/michael-griego.md","descriptor":"Michael Griego shares practical advice on sales execution and team leadership, drawing on experience as a top sales representative and sales VP. Their posts cover pipeline discipline, deal qualification, account prioritization, and coaching sales teams.","linkedin_followers":4125,"linkedin_url":"https://www.linkedin.com/in/michaelgriego","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-griego.webp","topics":["artificial-intelligence","leadership","sales","sales-leadership"],"audiences":[],"verdict":"Michael Griego is useful for concrete sales management ideas on pipeline gates, qualification, account planning, and team support.","best_for":"A B2B sales training company building pipeline discipline or sales leadership workshops.","not_for":"A brand outside B2B sales judged on audience scale or engagement volume.","takeaways":["Sales stages without exit criteria are theater, not real pipeline progress.","Every live deal needs two dated actions or it is not really moving.","Use a two-column score of past spending and future potential for top 40 accounts."],"check_first":"Confirm availability, pricing, deliverables, booking, and audience data on titles and seniority.","main_ideas":["Sales stages are gates; without exit criteria, they’re theater","A two-variable sort decides where selling time goes","Qualification has to move past BANT, and the scorecard has to stay live","Every live deal needs two dated actions, or it is not really moving","Leaders walk the field; reps who are buried rarely ask for help"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"rosalyn-santa-elena","url":"https://b2binfluencer.marketing/creators/rosalyn-santa-elena/"},{"id":"jose-aleman","url":"https://b2binfluencer.marketing/creators/jose-aleman/"},{"id":"brandon-bornancin","url":"https://b2binfluencer.marketing/creators/brandon-bornancin/"}],"engagement":null},{"id":"dhaivat-adhyaru","name":"Dhaivat Adhyaru","url":"https://b2binfluencer.marketing/creators/dhaivat-adhyaru/","markdown_url":"https://b2binfluencer.marketing/creators/dhaivat-adhyaru.md","descriptor":"Dhaivat Adhyaru writes about B2B technology and strategy, connecting developments in ecommerce marketplaces, AI infrastructure, and digital advertising to practical decisions for business and technical leaders.","linkedin_followers":656,"linkedin_url":"https://www.linkedin.com/in/dhaivatadhyaru","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce"],"audiences":[],"verdict":"Useful as a subject-matter writer for marketplace strategy, AI infrastructure, and digital advertising explainers for technical buyers.","best_for":"A marketplace-analytics or ecommerce-technology vendor needing an analyst-authored explainer for technical buyers.","not_for":"A high-reach paid awareness campaign with contracted impressions and reported audience composition.","takeaways":["ChatGPT Ads $1B annualized run rate is reason for controlled test, not proof of demand.","AI infrastructure post organizes developments around cost, speed, and flexibility.","Marketplace post links metadata and fulfillment rules to operational risk and product visibility."],"check_first":"Ask directly about format, deliverable, booking path, and audience analytics.","main_ideas":["A headline number is not a buying decision","Read separate announcements together to find the variable they move","Platform compliance is becoming part of marketplace strategy","Temporary conditions are not strategy"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"justin-etkin","name":"Justin Etkin","url":"https://b2binfluencer.marketing/creators/justin-etkin/","markdown_url":"https://b2binfluencer.marketing/creators/justin-etkin.md","descriptor":"Justin Etkin works with Tropic and writes about software procurement, vendor negotiations, market pricing, and managing AI costs.","linkedin_followers":7754,"linkedin_url":"https://www.linkedin.com/in/justintropic","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-etkin.webp","topics":["artificial-intelligence","procurement"],"audiences":["finance-leaders","procurement-leaders"],"verdict":"Justin Etkin is most useful for procurement and AI cost arguments backed by pricing evidence and negotiation examples.","best_for":"A B2B SaaS procurement platform planning co-marketing webinars or authored pieces on benchmarking and negotiation.","not_for":"A developer platform or cloud vendor seeking hands-on engineering cost-reduction walkthroughs, code, or labs.","takeaways":["Vendors price each customer, not the market.","Snyk was quoted $30 per seat on renewal against a $10 market rate.","Carta found an incremental 21% savings after a vendor stopped moving."],"check_first":"Ask for audience survey results or demographics covering target regions, seniority, and recent engagement figures.","main_ideas":["Vendors price each customer, not the market","Negotiation judgment means knowing when to push and when to stop","AI spending needs procurement discipline, not a yearly renewal calendar","Procurement should connect usage, forecast, and price","Benchmarking works best as an always-on process"],"partnership_formats":["Co-hosted webinar or live session","Customer-story or benchmark feature","Event or community collaboration"],"partnership_url":null,"brands":["Tropic","Carta","Snyk"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"david-campbell","url":"https://b2binfluencer.marketing/creators/david-campbell/"},{"id":"russell-lester","url":"https://b2binfluencer.marketing/creators/russell-lester/"},{"id":"matt-barnard","url":"https://b2binfluencer.marketing/creators/matt-barnard/"}],"engagement":null},{"id":"mary-aiken","name":"Mary Aiken","url":"https://b2binfluencer.marketing/creators/mary-aiken/","markdown_url":"https://b2binfluencer.marketing/creators/mary-aiken.md","descriptor":"Mary Aiken is a cyberpsychologist who studies human behavior in cyberspace and applies that work to online safety and cybersecurity. They also speak on cyberpsychology, AI, and safety technology.","linkedin_followers":15467,"linkedin_url":"https://www.linkedin.com/in/prof-mary-aiken-phd-149a106","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mary-aiken.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Mary Aiken is most useful for expert keynotes and advisory work on cyberpsychology, online safety, and human factors in AI.","best_for":"A cybersecurity or safety-tech company seeking a credible expert for events or advisory.","not_for":"A consumer brand seeking high-volume social endorsement or affiliate promotion for direct sales.","takeaways":["They are Lead Scientific Advisor on the third annual International State of Safety Tech report.","Safety tech grew to over 840 providers and more than 40,000 roles worldwide.","Their listed keynote topics include psychology of agentic AI and trust in autonomous enterprise."],"check_first":"Ask for recent LinkedIn audience demographics or survey data and speaking availability.","main_ideas":["Cyberpsychology is the lens; a safer cyberspace is the goal","Safety tech is a growing sector in its own right","AI agents need psychology as well as engineering","Forensic cyberpsychology belongs in policy and national-security rooms","Purpose, discipline and humility inform the safety argument"],"partnership_formats":["Conference keynote","Invited expert discussion or panel","Scientific advisory or sector research role","Expert interview or recorded commentary"],"partnership_url":null,"brands":["Paladin Capital Group","PUBLIC","Perspective Economics","POLITICO","The AI Speakers Agency","Champions Group","Capitol Technology University","University of East London"],"posts_cited":15,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"bosun-liu","name":"Bosun Liu","url":"https://b2binfluencer.marketing/creators/bosun-liu/","markdown_url":"https://b2binfluencer.marketing/creators/bosun-liu.md","descriptor":"Bosun Liu’s posts describe work helping clients with cross-border logistics between Uzbekistan and China, alongside practical commentary on AI costs, model use, and creative production workflows.","linkedin_followers":2384,"linkedin_url":"https://www.linkedin.com/in/bosun-liu-b561b5135","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bosun-liu.webp","topics":["artificial-intelligence","supply-chain","creative-testing"],"audiences":[],"verdict":"They are most useful for practical commentary on AI costs, model use, creative production workflows, and cross-border logistics between Uzbekistan and China.","best_for":"Fits a B2B AI consultancy wanting AI cost and creative production thought leadership for e-commerce and logistics teams.","not_for":"Consumer skincare launch in North America needing short-form video demos, broad consumer reach, paid amplification, tracked conversion.","takeaways":["AI needs a bill of materials before it needs a strategy.","The AI bottleneck is access, cost and continuity, not adoption.","Judge AI production by cost per usable output, not by model quality."],"check_first":"Confirm sponsored or co-authored work, disclosure and review terms, and recent post reach.","main_ideas":["AI needs a bill of materials before it needs a strategy","The AI bottleneck is access, cost and continuity, not adoption","Judge AI production by cost per usable output, not by model quality","Make creative failure affordable instead of asking whether AI replaces creators","Reliable partners and long relationships are the priority in cross-border logistics"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"kim-stiefel","name":"Kim Stiefel","url":"https://b2binfluencer.marketing/creators/kim-stiefel/","markdown_url":"https://b2binfluencer.marketing/creators/kim-stiefel.md","descriptor":"Kim Stiefel shares practical ideas for ecommerce teams on prioritizing experiments, improving business operations, and using AI workflows. Their posts also promote IntelliJAMS discussions about ecommerce testing and operations.","linkedin_followers":9178,"linkedin_url":"https://www.linkedin.com/in/kimstiefel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kim-stiefel.webp","topics":["artificial-intelligence","ecommerce"],"audiences":["ecommerce-operators","dtc-founders"],"verdict":"Kim Stiefel offers practical ecommerce experimentation and operations advice, including AI workflows and peer-led discussions.","best_for":"DTC ecommerce brands seeking sharper experimentation and stronger operational resilience.","not_for":"Brands seeking bookable sponsored posts or impression-based consumer reach.","takeaways":["Test a big bet at the smallest size that can answer the question.","With AI, the hard part is choosing which tests to run.","The biggest testing levers sit outside the page."],"check_first":"Confirm sponsorship availability and recent reach and engagement on comparable posts.","main_ideas":["Test a big bet at the smallest size that can answer the question","With AI, the hard part of experimentation is choosing which tests to run","The biggest testing levers sit outside the page","AI agents are becoming the operational layer for ecommerce","Design for antifragility, not just resilience"],"partnership_formats":[],"partnership_url":null,"brands":["IntelliJAMS","Repeat"],"posts_cited":16,"latest_post":"2026-10-01","similar":[{"id":"greg-weyman","url":"https://b2binfluencer.marketing/creators/greg-weyman/"},{"id":"marko-mandic","url":"https://b2binfluencer.marketing/creators/marko-mandic/"},{"id":"lachezar-voynov","url":"https://b2binfluencer.marketing/creators/lachezar-voynov/"}],"engagement":null},{"id":"pawel-olszowy","name":"Pawel Olszowy","url":"https://b2binfluencer.marketing/creators/pawel-olszowy/","markdown_url":"https://b2binfluencer.marketing/creators/pawel-olszowy.md","descriptor":"Pawel Olszowy writes about pharmaceutical manufacturing, with a focus on analytical development, process understanding, and planning regulatory changes across a product’s lifecycle. The posts discuss work at Polpharma API, including process analytical technology, impurity control, and GMP scale-up for complex drug components.","linkedin_followers":1439,"linkedin_url":"https://www.linkedin.com/in/pawel-olszowy-72a92b26","youtube_url":null,"photo_url":null,"topics":["email-marketing"],"audiences":[],"verdict":"They are useful for explaining complex pharmaceutical manufacturing processes and regulatory planning to a specialist audience.","best_for":"Brands focused on pharmaceutical manufacturing, CMC, or regulatory services seeking technical credibility.","not_for":"Consumer health brands or software vendors seeking broad reach or simple product endorsements.","takeaways":["A passing release test does not prove the process is under control.","Process analytical technology requires validated models and system integration.","Regulatory flexibility should be planned during the development stage."],"check_first":"Confirm audience role, engagement data, and specific results for technical topics.","main_ideas":["Plan for post-approval change during development","A passing release test does not prove the process is under control","Treat process analytical technology as a multiyear operating change, not a tool purchase","Analytical development underpins complex manufacturing programs","Their recurring priority is designed-in control, not after-the-fact confirmation"],"partnership_formats":[],"partnership_url":null,"brands":["Polpharma API","Celon Pharma S.A."],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"naeem-gulzar","url":"https://b2binfluencer.marketing/creators/naeem-gulzar/"},{"id":"santi-adavani","url":"https://b2binfluencer.marketing/creators/santi-adavani/"},{"id":"david-katzman","url":"https://b2binfluencer.marketing/creators/david-katzman/"}],"engagement":null},{"id":"nicol-pauletto","name":"Nicolò Pauletto","url":"https://b2binfluencer.marketing/creators/nicol-pauletto/","markdown_url":"https://b2binfluencer.marketing/creators/nicol-pauletto.md","descriptor":"Nicolò Pauletto is an e-commerce performance marketer who works on paid advertising and growth for direct-to-consumer brands. Pauletto's posts focus on Meta ad creative, audience setup, and ways to scale campaigns.","linkedin_followers":1026,"linkedin_url":"https://www.linkedin.com/in/nicol%C3%B2pauletto","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nicol-pauletto.webp","topics":["ecommerce","paid-ads","meta-ads"],"audiences":["dtc-ecommerce"],"verdict":"They are useful for providing practical arguments on Meta ad creative, audience segmentation, and scaling systems for DTC brands.","best_for":"Apparel or activewear DTC brands spending over $100,000 monthly on Meta ads.","not_for":"B2B software companies seeking paid sponsored content or co-branded video series.","takeaways":["Creative quality is a distribution decision, not just a conversion one.","They advise separating existing customers from engaged prospects in audience lists.","They study competitor ads for recurring hooks and angles rather than appearance."],"check_first":"Request recent audience survey results or platform insights before relying on professional role assumptions.","main_ideas":["Creative quality is now a distribution decision, not just a conversion one","Retargeting should not be a separate campaign — fix the segments first","Look for what many competitors repeat, not for the single best-looking ad","A failure-first account of why scaling systems break","Operating standards: MER, CAC and LTV, with offers and funnels in scope"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Klaviyo","Anthropic"],"posts_cited":11,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"michael-bair","name":"Michael Bair","url":"https://b2binfluencer.marketing/creators/michael-bair/","markdown_url":"https://b2binfluencer.marketing/creators/michael-bair.md","descriptor":"Michael Bair provides fractional customer experience leadership and consulting for ecommerce brands, including support for customer retention and AI implementation.","linkedin_followers":4637,"linkedin_url":"https://www.linkedin.com/in/michaeljbair","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","customer-experience"],"audiences":[],"verdict":"Fractional customer experience leadership and AI implementation support for ecommerce brands.","best_for":"DTC consumable subscription brands scaling customer operations and needing retention and AI support.","not_for":"Paid social influencer campaigns for mass-market consumer launches or broad Gen Z reach.","takeaways":["Monthly shipments of consumables create more chances for delivery or billing problems.","They led four ecommerce AI implementations, covering roadmap, success measures, launch, and post-launch improvement.","Scaling problems may be gaps in CX leadership and readiness, not just tools."],"check_first":"Confirm current audience demographics, sponsor policy, rates, media kit, and partnership terms.","main_ideas":["Scaling customer experience often reveals a people-readiness problem, not just a tooling gap","For consumable subscriptions, shipment frequency is a customer-experience and retention lever","AI customer-service initiatives stall when ownership is unclear"],"partnership_formats":["Fractional CX leadership","AI agent implementation","Retention and subscription strategy"],"partnership_url":null,"brands":["FIGS","SPANX"],"posts_cited":11,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"tom-hoyle","name":"Tom Hoyle","url":"https://b2binfluencer.marketing/creators/tom-hoyle/","markdown_url":"https://b2binfluencer.marketing/creators/tom-hoyle.md","descriptor":"Tom Hoyle writes about corporate foreign exchange and treasury. Hoyle's LinkedIn posts help CFOs and treasury teams think through FX pricing, hedging, counterparty risk, and how they manage cash.","linkedin_followers":2800,"linkedin_url":"https://www.linkedin.com/in/tomhoyle1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-hoyle.webp","topics":[],"audiences":["cfos"],"verdict":"Making corporate FX and treasury decisions legible to CFOs, especially FX pricing benchmarking, hedging plans, counterparty constraints, and cash.","best_for":"A corporate treasury advisory firm running a CFO-focused FX benchmarking campaign with relationship-led content and direct negotiation.","not_for":"A consumer FX broker or retail trading app seeking broad reach and direct sign-ups.","takeaways":["FX pricing quietly drifts when nobody benchmarks it","The exchange rate is the one budget number a company can fix in advance","Credit availability, not volatility, decides how much a treasury can hedge"],"check_first":"Confirm commercial format, cost, first-party audience analytics, and recent results for comparable FX benchmarking and hedging topics.","main_ideas":["FX pricing quietly drifts when nobody benchmarks it","An inherited FX arrangement only has to avoid a comparison","The exchange rate is the one budget number a company can fix in advance","Credit availability, not volatility, decides how much a treasury can hedge","Operational friction, not risk appetite, kept firms from putting idle cash to work"],"partnership_formats":[],"partnership_url":null,"brands":["MillTech"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"michel-dabranches","url":"https://b2binfluencer.marketing/creators/michel-dabranches/"},{"id":"heather-crowley","url":"https://b2binfluencer.marketing/creators/heather-crowley/"},{"id":"rajesh-viswanath","url":"https://b2binfluencer.marketing/creators/rajesh-viswanath/"}],"engagement":null},{"id":"sandy-w","name":"Sandy W.","url":"https://b2binfluencer.marketing/creators/sandy-w/","markdown_url":"https://b2binfluencer.marketing/creators/sandy-w.md","descriptor":"Sandy W. writes about choosing and growing franchise businesses, emphasizing fit with an owner’s experience, goals, and desired level of involvement.","linkedin_followers":1187,"linkedin_url":"https://www.linkedin.com/in/sandy-w-a0301b95","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Sandy W. is most useful for practical franchise ownership content about fit, skills, semi-absentee ownership, and multi-unit leverage.","best_for":"A franchise development company piloting content for experienced professionals considering ownership or a second unit.","not_for":"A consumer lifestyle brand needing high-volume placement, guaranteed reach, product integration, or published rates.","takeaways":["Fit, not a best-of list, decides which franchise to buy.","Semi-absentee ownership is something an owner builds toward, not a starting condition.","A second business should create leverage, not simply double the workload."],"check_first":"Confirm recent impressions, engagement data, audience demographics, partnership terms, and sponsor policies.","main_ideas":["Fit, not a best-of list, decides which franchise to buy","Semi-absentee ownership is something you build toward, not a starting condition","A second business should create leverage, not double the workload","Career experience counts as business skill; the owner may not need the trade skill","Buying later in life starts from the life you want, not your age"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"rakesh-sinha","name":"Dr. Rakesh Sinha","url":"https://b2binfluencer.marketing/creators/rakesh-sinha/","markdown_url":"https://b2binfluencer.marketing/creators/rakesh-sinha.md","descriptor":"Dr. Rakesh Sinha writes about improving consumer-goods supply chains, with a focus on demand sensing, inventory, agility and resilience.","linkedin_followers":23091,"linkedin_url":"https://www.linkedin.com/in/dr-rakesh-sinha-a5b6a66","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rakesh-sinha.webp","topics":["supply-chain","supply-chain-resilience"],"audiences":[],"verdict":"Dr. Rakesh Sinha is most useful for practical consumer-goods supply chain ideas on demand sensing, inventory, agility and resilience.","best_for":"Consumer-goods brands seeking supply chain agility strategy to reduce inventory mismatches and improve responsiveness.","not_for":"Warehouse-automation vendors needing technical implementation depth or verified named supply chain decision-makers.","takeaways":["Find the system constraint before choosing a tool or scattering effort.","Split each product across two trucks so one delay does not empty a distribution centre.","Use small discounts or promotions in suitable channels and geographies to reduce ageing surplus."],"check_first":"Confirm follower demographics and recent performance for demand-sensing or agility posts before contacting them.","main_ideas":["Find the constraint before choosing a tool","One initiative can carry most of the benefit","Agility is a revenue argument, not an operational virtue","Resilience is a mindset expressed in small operating choices","Demand shaping is under-used against surplus and ageing stock"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"imran-choudhery","url":"https://b2binfluencer.marketing/creators/imran-choudhery/"},{"id":"natalia-dubnyak","url":"https://b2binfluencer.marketing/creators/natalia-dubnyak/"},{"id":"esther-azeezat-oyeyemi","url":"https://b2binfluencer.marketing/creators/esther-azeezat-oyeyemi/"}],"engagement":null},{"id":"claire-gatenby","name":"Claire Gatenby","url":"https://b2binfluencer.marketing/creators/claire-gatenby/","markdown_url":"https://b2binfluencer.marketing/creators/claire-gatenby.md","descriptor":"Claire Gatenby works with brands on Shopify ecommerce, including store design, accessibility, customer retention, and wholesale setup.","linkedin_followers":2250,"linkedin_url":"https://www.linkedin.com/in/clairegatenby","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/claire-gatenby.webp","topics":["artificial-intelligence","ecommerce","ecommerce-retention","brand-positioning"],"audiences":["shopify-merchants"],"verdict":"Claire Gatenby is most useful for practical Shopify ecommerce advice on store design, accessibility, retention and wholesale setup.","best_for":"A Shopify agency or app maker wanting a practical content series tied to merchant decisions.","not_for":"A consumer brand wanting high-volume short-form video or creator-led product posts measured by reach.","takeaways":["AI store design cannot catch missing alt text or keyboard access problems.","Black Friday is an acquisition event, so the real work starts after the order.","Some simple wholesale needs may not require Shopify Plus."],"check_first":"Confirm recent reach, engagement, follower geography and audience type on comparable posts.","main_ideas":["AI store design is a prototyping aid, not a replacement for the judgement behind a store","Accessibility is a live commercial and compliance risk that AI design tools do not cover","AI can read a store; whether it understands it depends on fundamentals a redesign can quietly break","Black Friday is an acquisition event, so the real work starts after the order","Check whether the current plan or site can do the job before paying for a rebuild"],"partnership_formats":[],"partnership_url":null,"brands":["Mahalo Supplies","Rhodes Wood","Shopify","Squashed Pixel"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"patrick-depeters","name":"Patrick DePeters","url":"https://b2binfluencer.marketing/creators/patrick-depeters/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-depeters.md","descriptor":"Patrick DePeters advises companies on modernizing finance operations, including using AI and modern systems to improve forecasting, reporting, profitability, and business value.","linkedin_followers":3167,"linkedin_url":"https://www.linkedin.com/in/patrickdepeters","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-depeters.webp","topics":["artificial-intelligence","ai-in-finance"],"audiences":["founders"],"verdict":"Most useful for making finance modernization and AI legible in business terms.","best_for":"PE-backed services firms seeking fractional CFO support for finance modernization and exit readiness.","not_for":"High-reach future-of-work campaigns for HR and operations buyers with guaranteed impressions.","takeaways":["Design the finance operating model before choosing AI tools.","Value finance automation in enterprise value, not hours saved.","Capital, profitability, and AI are one system, not three projects."],"check_first":"Confirm whether they offer paid sponsorship, pricing, inquiry route, and audience analytics.","main_ideas":["Design the finance operating model before choosing AI tools","Value finance automation in enterprise value, not hours saved","Capital, profitability, and AI are one system, not three projects","Sponsors want defensible numbers, not transformation language","Finance goes first with AI, and other functions follow the pattern"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"shahbaz-akbar","name":"Shahbaz Akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/","markdown_url":"https://b2binfluencer.marketing/creators/shahbaz-akbar.md","descriptor":"Shahbaz Akbar shares practical advice for brands growing on TikTok Shop, including how to create product demand, test creator content, and turn attention into profitable sales.","linkedin_followers":309,"linkedin_url":"https://www.linkedin.com/in/shahbaz-akbar-3313123b6","youtube_url":null,"photo_url":null,"topics":["ecommerce","tiktok-shop","social-commerce"],"audiences":["dtc-brands"],"verdict":"They are most useful for practical advice on creating TikTok Shop demand, testing creator content, and turning attention into profitable sales.","best_for":"DTC brands already selling through search-led channels that want TikTok Shop to generate demand.","not_for":"Campaigns needing sponsored creator placements, set video fees, paid usage rights, or guaranteed reach.","takeaways":["Create demand while people are scrolling instead of relying on shoppers already intending to buy.","Test hooks, creators, and angles before scaling; treat content as an experiment, not a lottery.","Three content jobs: problem-solution videos, product demonstrations, and creator reviews."],"check_first":"Confirm advisory scope, rates, deliverables, and recent TikTok Shop performance data.","main_ideas":["Create the reason to buy; don't just capture it","Attention comes before advertising: content and creators go first","A repeatable content testing system beats one viral video","Three content jobs: problem, demonstration, and review","Screen the product before committing spend"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"michaela-anaka","name":"Michaela Anaka","url":"https://b2binfluencer.marketing/creators/michaela-anaka/","markdown_url":"https://b2binfluencer.marketing/creators/michaela-anaka.md","descriptor":"Michaela Anaka works in property management, sharing guidance on rental-home safety and landlord compliance, and writing about mentoring and leadership in the property sector.","linkedin_followers":3319,"linkedin_url":"https://www.linkedin.com/in/michaela-anaka-farla-fnaea-comm-miol-b801a329","youtube_url":null,"photo_url":null,"topics":["property-management"],"audiences":[],"verdict":"Most useful for property-management compliance and mentoring content aimed at letting agents and landlords.","best_for":"A lettings agency or supplier selling inspection tools and training to agents and landlords.","not_for":"Consumer health or wellness brand seeking paid rheumatoid arthritis awareness ambassador with measured patient reach.","takeaways":["Post says 76% of landlords wait for a tenant to report a problem before fixing.","Argues regular inspections against a checklist, clear records, and quick action.","Mentoring post names a specific person and credits ARLA Propertymark, Agents Together, Women in Estate Agency."],"check_first":"Ask for recent post-level results and audience breakdown before committing budget.","main_ideas":["Scheduled inspections stop a home becoming a hazard","Mentoring and industry bodies are part of the job","Writes as both agent and landlord","Pushing to the limit has a cost"],"partnership_formats":[],"partnership_url":null,"brands":["Propertymark","Agents Together","Propertymark Trust","Women in Estate Agency"],"posts_cited":10,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"andrew-s","name":"Andrew S.","url":"https://b2binfluencer.marketing/creators/andrew-s/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-s.md","descriptor":"Andrew Sachs writes about modernizing municipal parking programs, arguing that cities need outcome-focused procurement and RFPs that make room for technology and better customer service.","linkedin_followers":2101,"linkedin_url":"https://www.linkedin.com/in/andrewsachs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-s.webp","topics":[],"audiences":[],"verdict":"Andrew Sachs is most useful for procurement-led thought leadership on municipal parking RFP modernization.","best_for":"A parking technology company selling to municipal parking agencies wants to win RFPs and sharpen go-to-market positioning.","not_for":"Consumer parking apps or B2C mobility brands seeking short-form video and sponsored creator posts.","takeaways":["Innovation in parking is a procurement problem before it is a technology problem.","New parking contracts look like old ones because procurement asked for the old model.","Five outdated assumptions in legacy parking RFPs include labor over technology and tasks over outcomes."],"check_first":"Confirm reach into municipal buying committees and request a media kit with rates.","main_ideas":["Innovation in parking is a procurement problem before it is a technology problem","New parking contracts look like old ones because the procurement asked for the old model","Buy results, not headcount: task lists versus outcome scopes","The five outdated assumptions baked into legacy parking RFPs","The procurement trap repeats across city government, transit, higher education, and the private sector"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"nicholas-parton","name":"Nicholas Parton","url":"https://b2binfluencer.marketing/creators/nicholas-parton/","markdown_url":"https://b2binfluencer.marketing/creators/nicholas-parton.md","descriptor":"Nicholas Parton works on program execution and digital transformation in aerospace manufacturing, with a focus on connecting teams and improving how production work flows.","linkedin_followers":464,"linkedin_url":"https://www.linkedin.com/in/nicholas-j-parton","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","digital-transformation","operational-excellence","continuous-improvement"],"audiences":[],"verdict":"Nicholas Parton is most useful for explaining cross-functional aerospace production execution and digital transformation from inside live programs.","best_for":"An aerospace or industrial manufacturer working on production execution and digital transformation.","not_for":"Consumer brands buying paid reach, or software vendors seeking vendor-neutral platform endorsement.","takeaways":["A SAP-fed fabrication tracker gives an integrated team a shared view of production.","Daily cross-functional conversations around the tracker improved work readiness and machine backlog.","Every role in manufacturing exists to support the point of execution."],"check_first":"Confirm media kit, audience analytics, and recent performance data before contacting them.","main_ideas":["Technology creates visibility, but people create results","Every role exists to support the point of execution","AI is an operational performance problem, not a technical one","Digital transformation means changing how work flows across functions","High-performing organizations move people to where they are needed most"],"partnership_formats":[],"partnership_url":null,"brands":["Spirit Defense, a Boeing Company"],"posts_cited":14,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"ginni-lisk","name":"Ginni Lisk","url":"https://b2binfluencer.marketing/creators/ginni-lisk/","markdown_url":"https://b2binfluencer.marketing/creators/ginni-lisk.md","descriptor":"Ginni Lisk is a people operations consultant who describes her work as making people processes more effective while keeping the employee experience human. Lisk's work includes employee value proposition, change projects, employee relations, and connecting talent acquisition with the wider employee lifecycle.","linkedin_followers":4957,"linkedin_url":"https://www.linkedin.com/in/ginnilisk","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ginni-lisk.webp","topics":["artificial-intelligence","recruiting","hr","talent-acquisition","candidate-experience"],"audiences":["hr-leaders"],"verdict":"Most useful for practitioner-led content and advisory on HR technology, hiring quality, and people operations.","best_for":"HR technology vendors selling assessment, verification, or talent analytics to talent acquisition leaders.","not_for":"Candidate-facing AI tools that auto-write and mass-apply to jobs, especially paid reach campaigns.","takeaways":["Measure hiring by the job, not by competition or the manager's mood.","AI in hiring is an ethics question, not just a tooling question.","Pair AI-first processes with the work bots cannot do."],"check_first":"Confirm paid content or advisory scope, audience composition, and recent post-level results.","main_ideas":["Measure hiring by the job, not by the competition or the manager’s mood","AI in hiring is an ethics question, not just a tooling question","Automation should empower talent teams, and evidence should replace opinion","Pair AI-first processes with the work bots cannot do"],"partnership_formats":[],"partnership_url":null,"brands":["Further","UNLEASH America"],"posts_cited":10,"latest_post":"2026-03-03","similar":[],"engagement":null},{"id":"jeff-saul","name":"Jeff Saul","url":"https://b2binfluencer.marketing/creators/jeff-saul/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-saul.md","descriptor":"Jeff Saul is a commercial real estate finance entrepreneur who co-founded Nativ, a deal-management platform for CRE lenders, and says they are now building an AI platform for CRE finance.","linkedin_followers":1100,"linkedin_url":"https://www.linkedin.com/in/jeff-saul-10346711","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-saul.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for credibility with CRE lenders on underwriting, diligence and lending workflows.","best_for":"A CRE technology company selling underwriting, diligence or portfolio-surveillance software to lenders.","not_for":"Broad reach, consumer, general business or general AI campaigns measured mainly on impressions.","takeaways":["Nativ grew to more than 25 lenders before Built acquired it.","Manual underwriting labor is the market: over $50B a year.","The tool should fit the lender's workflow, not replace it."],"check_first":"Confirm audience demographics, sponsor delivery history and whether collaboration conflicts with their current AI platform.","main_ideas":["Useful CRE technology should come from people who have done CRE deals","Manual underwriting labor is the market: over $50B a year","Rising rates turn a slow underwriting process into a risk problem","The tool should fit the lender's workflow, not replace it","Market shocks should push lenders toward targeted AI, not general AI enthusiasm"],"partnership_formats":[],"partnership_url":null,"brands":["Nativ","Built","Royal Bank of Scotland","Starwood","Argentic","Guggenheim"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"saskia-childe","name":"Saskia Childe","url":"https://b2binfluencer.marketing/creators/saskia-childe/","markdown_url":"https://b2binfluencer.marketing/creators/saskia-childe.md","descriptor":"Saskia Childe helps founders improve their LinkedIn messaging and client acquisition. Their posts describe warm, personalised outreach, clarifying an offer and ideal customer, and qualifying potential clients through conversation.","linkedin_followers":3543,"linkedin_url":"https://www.linkedin.com/in/saskia-childe","youtube_url":"https://www.youtube.com/channel/UCwAHoaT_7NutixXBjr43EFw","photo_url":"https://b2binfluencer.marketing/assets/avatars/saskia-childe.webp","topics":["sales"],"audiences":["b2b-founders"],"verdict":"Saskia Childe is most useful for practical LinkedIn messaging and client acquisition advice for founders.","best_for":"A B2B sales coaching company creating content for introverted founders.","not_for":"A sales-engagement or AI prospecting platform promoting automated outbound to enterprise teams.","takeaways":["Clearer offer and warm messages led to 5 replies and 2 booked calls from 11 messages.","A short example message opens with a prospect's engagement and asks about their challenge.","A difficult sales call leads to advice on describing cost and value, not focusing on price."],"check_first":"Confirm recent results from content aimed at introverted founders and audience fit.","main_ideas":["Outreach is finding people you can help, not selling","Your messaging decides which clients reply","Fix clarity before increasing volume","The founder is not the problem — the acquisition system is"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"arushi-malviya","url":"https://b2binfluencer.marketing/creators/arushi-malviya/"},{"id":"tim-s-dodd","url":"https://b2binfluencer.marketing/creators/tim-s-dodd/"},{"id":"ash-davis","url":"https://b2binfluencer.marketing/creators/ash-davis/"}],"engagement":null},{"id":"andy-jones","name":"Andy Jones","url":"https://b2binfluencer.marketing/creators/andy-jones/","markdown_url":"https://b2binfluencer.marketing/creators/andy-jones.md","descriptor":"Andy Jones writes about NHS and public-sector catering, with a focus on patient food, procurement and closer links between public services and local food producers. Jones says they have worked in NHS and healthcare catering for more than four decades.","linkedin_followers":5818,"linkedin_url":"https://www.linkedin.com/in/andy-jones-fih-0aba54b","youtube_url":null,"photo_url":null,"topics":["leadership","supply-chain"],"audiences":[],"verdict":"Andy Jones is useful for NHS and public-sector catering, procurement, local sourcing and patient food.","best_for":"A fresh-produce wholesaler campaign aimed at catering and procurement decision makers.","not_for":"Paid national consumer product campaigns promising reach, sales leads or conversions.","takeaways":["Public-sector procurement decides what patients and pupils actually get.","Integrity means accurate temperature records, completed cleaning schedules, fair procurement and responsibility when things go wrong.","Improving NHS food means building on existing standards, not replacing them."],"check_first":"Ask for examples of their wider public work beyond these posts.","main_ideas":["Public-sector procurement decides what patients and pupils actually get","Integrity is daily operational discipline, not a slogan","Improving NHS food means building on the standards, not replacing them","British farming and public catering need to understand each other's requirements","Good products still need a route onto public-sector lists"],"partnership_formats":[],"partnership_url":null,"brands":["Farmers Weekly","Soul Kitchen"],"posts_cited":11,"latest_post":"2026-10-03","similar":[{"id":"ceri-davies","url":"https://b2binfluencer.marketing/creators/ceri-davies/"},{"id":"manni-sidhu","url":"https://b2binfluencer.marketing/creators/manni-sidhu/"},{"id":"james-walton","url":"https://b2binfluencer.marketing/creators/james-walton/"}],"engagement":null},{"id":"tom-ryan","name":"Tom Ryan","url":"https://b2binfluencer.marketing/creators/tom-ryan/","markdown_url":"https://b2binfluencer.marketing/creators/tom-ryan.md","descriptor":"Tom Ryan writes about marketing operations, Salesforce and HubSpot CRM migrations, and the data and privacy issues that affect AI-powered CRM tools.","linkedin_followers":12613,"linkedin_url":"https://www.linkedin.com/in/thomasmatthewryan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-ryan.webp","topics":["artificial-intelligence","ai-governance","data-quality"],"audiences":[],"verdict":"Tom Ryan is most useful for explaining practical CRM integration, AI, privacy, data quality, and migration issues to marketing operations audiences.","best_for":"CRM integration consultancy campaigns on Salesforce-HubSpot migrations, AI readiness, and data hygiene webinars.","not_for":"Consumer short-form video, DTC skincare, or TikTok impulse purchase campaigns for 18-24 year olds.","takeaways":["AI will not repair dirty CRM data; messy fragmented systems stay unreliable.","AI adoption also means checking privacy, data residency, and total cost.","Salesforce users may have a contract-level AI training opt-in they never turned off."],"check_first":"Confirm no published sponsorship route and ask for paid terms, pricing, deliverables, analytics.","main_ideas":["AI cannot make a messy, fragmented CRM reliable","AI adoption also means checking privacy, residency and total cost","Test vendor announcements against what customers can actually use","Value specific expertise and useful contributions to the field"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Salesforce","Anthropic (Claude)"],"posts_cited":9,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"david-wald","name":"David Wald","url":"https://b2binfluencer.marketing/creators/david-wald/","markdown_url":"https://b2binfluencer.marketing/creators/david-wald.md","descriptor":"David Wald writes about workers’ compensation and risk management, focusing on how employers can keep claims, safety work, and reporting organized and visible.","linkedin_followers":7694,"linkedin_url":"https://www.linkedin.com/in/davidawald","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-wald.webp","topics":["risk-management"],"audiences":["hr-leaders"],"verdict":"David Wald is most useful for explaining workers' comp and risk operations through concrete claims, handoff, and reporting problems.","best_for":"A workers' comp technology company reaching risk and safety leaders at multi-location employers.","not_for":"A national carrier or managed-care brand seeking broad Fortune 500 executive awareness with scripted product-first posts.","takeaways":["Improvised spreadsheets and scattered incident reports make a clear cost picture hard to produce.","A claim can go quiet when the person tracking it leaves.","A national average can conceal sharply different state medical-payment trends."],"check_first":"Confirm follower job function, employer size, seniority, and recent post results before committing budget.","main_ideas":["Small fixes can add up to a system no one can see clearly","Programs should not depend on one person being constantly available","A claim needs active follow-up, especially when roles change","A single national trend can hide meaningful differences between states"],"partnership_formats":[],"partnership_url":null,"brands":["Workers Compensation Research Institute"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"gilberto-rosas","url":"https://b2binfluencer.marketing/creators/gilberto-rosas/"},{"id":"kris-hutchinson","url":"https://b2binfluencer.marketing/creators/kris-hutchinson/"},{"id":"andrea-diaz","url":"https://b2binfluencer.marketing/creators/andrea-diaz/"}],"engagement":null},{"id":"brigitta-ruha","name":"Brigitta Ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/","markdown_url":"https://b2binfluencer.marketing/creators/brigitta-ruha.md","descriptor":"Brigitta Ruha shares practical guidance on B2B go-to-market strategy, sales systems, and using AI to research and qualify leads.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/brigittaruha","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brigitta-ruha.webp","topics":["artificial-intelligence","sales","go-to-market-strategy"],"audiences":["b2b-saas"],"verdict":"Most useful for practical B2B guidance on scaling GTM and building AI lead-generation systems.","best_for":"B2B SaaS vendor educational campaign on repeatable AI lead generation for founders and GTM leads.","not_for":"Consumer brand or campaign needing guaranteed audience data, published rates, or sponsorship packages.","takeaways":["Go-to-market should be rebuilt at every revenue stage, not scaled from a founding playbook.","AI lead generation is a saved system, not a chat window.","AI outreach sounds generic because the input is generic."],"check_first":"Request audience role, seniority, and company-type data, and agree sponsorship terms directly.","main_ideas":["Go-to-market has to be rebuilt at every revenue stage, not scaled from the founding playbook","AI lead generation is a saved system, not a chat window","AI outreach sounds generic because the input is generic","Learn the tool that fixes this week's problem, and let the rest wait"],"partnership_formats":[],"partnership_url":null,"brands":["Claude","HubSpot","Clay"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"jani-vrancsik","url":"https://b2binfluencer.marketing/creators/jani-vrancsik/"},{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"sara-mcnamara","url":"https://b2binfluencer.marketing/creators/sara-mcnamara/"}],"engagement":null},{"id":"christopher-gambill","name":"Christopher Gambill","url":"https://b2binfluencer.marketing/creators/christopher-gambill/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-gambill.md","descriptor":"Christopher Gambill writes and speaks about enterprise data architecture, including cloud data migrations and the risks of using AI to generate engineering work faster than teams can review it.","linkedin_followers":4998,"linkedin_url":"https://www.linkedin.com/in/databasemanagement","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christopher-gambill.webp","topics":["artificial-intelligence","enterprise-ai-adoption"],"audiences":[],"verdict":"Useful for explaining enterprise data architecture risks, especially AI code review bottlenecks and costly cloud migrations.","best_for":"A consultancy webinar for enterprise data leaders on cloud migration and AI architecture risks.","not_for":"A vendor campaign promising production-grade pipelines in minutes.","takeaways":["A team produced 40 pipelines in three days; senior architects reviewed them over three weeks.","Lifting stored procedures into Python led to a cloud bill twice the projected budget.","New tools should solve an expensive business problem, track governance and lineage, and have viable vendors."],"check_first":"Confirm terms, deliverables, audience guarantees, and the full seven-point migration readiness test.","main_ideas":["Fast code generation shifts the bottleneck to review and ownership","Judge a new tool by the risk it removes, not how new it is","Migrations fail before the engine does: the lift-and-shift trap"],"partnership_formats":[],"partnership_url":null,"brands":["AT&T","Databricks","Snowflake","Microsoft Fabric"],"posts_cited":10,"latest_post":"2026-10-11","similar":[{"id":"marcel-dybalski","url":"https://b2binfluencer.marketing/creators/marcel-dybalski/"},{"id":"sumit-johar","url":"https://b2binfluencer.marketing/creators/sumit-johar/"}],"engagement":null},{"id":"christine-a-mackay","name":"Christine A. Mackay","url":"https://b2binfluencer.marketing/creators/christine-a-mackay/","markdown_url":"https://b2binfluencer.marketing/creators/christine-a-mackay.md","descriptor":"Christine A. Mackay writes about B2B marketing, agency-client relationships, and how AI is changing creative work and agency pricing.","linkedin_followers":19155,"linkedin_url":"https://www.linkedin.com/in/salamandradesigndigital","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christine-a-mackay.webp","topics":["artificial-intelligence","b2b-marketing"],"audiences":["agency-owners"],"verdict":"Christine A. Mackay is most useful for B2B thought leadership on AI, agency pricing and client-agency relationships.","best_for":"A B2B marketing agency wanting a keynote or workshop on AI, pricing and client relationships.","not_for":"A B2B software company seeking product-led demand generation, demos, case studies or pipeline metrics.","takeaways":["Faster AI-assisted agency work should not automatically mean lower fees; clients pay for expertise and judgment.","AI raises marketing output volume, not the standard of it.","Good client-agency work comes from shared problem definition, not a big reveal."],"check_first":"Confirm whether they offer a keynote, workshop, sponsorship or paid collaboration and their audience details.","main_ideas":["Faster agency work should not mean cheaper thinking","AI raises the volume of marketing output, not the standard of it","Complex B2B and technology work raises the bar for AI-assisted content","Good client-agency work comes from shared problem definition, not a big reveal"],"partnership_formats":[],"partnership_url":null,"brands":["Salamandra Design & Digital"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"george-filios","name":"George Filios","url":"https://b2binfluencer.marketing/creators/george-filios/","markdown_url":"https://b2binfluencer.marketing/creators/george-filios.md","descriptor":"George Filios shares marketing advice for e-commerce and direct-to-consumer brands, including creator videos, customer testimonials, seasonal promotions, and digital marketing.","linkedin_followers":489,"linkedin_url":"https://www.linkedin.com/in/george-filios-72a452203","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/george-filios.webp","topics":["ecommerce","email-marketing"],"audiences":["ecommerce-marketers"],"verdict":"George Filios is most useful for practical e-commerce marketing advice on creator videos, testimonials, and seasonal promotions.","best_for":"A DTC brand with an established product wanting creator-style videos for paid-social testing.","not_for":"A brand needing a large ready-made audience for immediate sponsored-post awareness.","takeaways":["Ordering 10 creator videos instead of one can cut cost per video by about 75%.","Automate post-purchase requests to collect reviews and video testimonials.","Use early access, limited-time offers, and bundles for Black Friday and Cyber Monday."],"check_first":"Confirm what they would deliver, relevant experience, fees, and how results are measured.","main_ideas":["Scale creator content by changing the deal, not the creator","Turn customers into a standing testimonial pipeline","Settle the story and emotional position before producing content","Marketing amplifies a product that already works","Seasonal promotions need mechanics, not just discounts"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-03-30","similar":[{"id":"tyler-williams","url":"https://b2binfluencer.marketing/creators/tyler-williams/"},{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"},{"id":"sahil-mittal","url":"https://b2binfluencer.marketing/creators/sahil-mittal/"}],"engagement":null},{"id":"motti-sorani","name":"Motti Sorani","url":"https://b2binfluencer.marketing/creators/motti-sorani/","markdown_url":"https://b2binfluencer.marketing/creators/motti-sorani.md","descriptor":"Motti Sorani is a cybersecurity entrepreneur focused on application security, software supply-chain risks, and helping teams fix vulnerabilities—not just detect them.","linkedin_followers":2664,"linkedin_url":"https://www.linkedin.com/in/motti-sorani","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","software-supply-chain-security","application-security"],"audiences":[],"verdict":"Motti Sorani is useful for content focused on turning supply chain and application security concerns into repeatable fixes.","best_for":"A supply chain security or vulnerability remediation vendor focused on fixing issues in a build pipeline.","not_for":"Broad reach awareness campaigns arguing that more visibility or alerts will improve security.","takeaways":["Finding a weakness is only the start of the security process.","Automation is key to managing open-source risk at scale.","Signed evidence proves remediation rather than just assuming it."],"check_first":"Ask for 90-day platform analytics and a follower breakdown by job function.","main_ideas":["Fixing vulnerabilities matters more than finding them","Software supply chains are the biggest open gap","Automation and defense inside the pipeline","Prove remediation rather than assume it","Learning security by taking systems apart"],"partnership_formats":["Joint product or integration announcement","Co-hosted webinar or roundtable","Founder conversation or interview segment"],"partnership_url":null,"brands":["Resolved Security","JFrog","CyberMDX","Philips"],"posts_cited":16,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"kevin-parkerson","name":"Kevin Parkerson","url":"https://b2binfluencer.marketing/creators/kevin-parkerson/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-parkerson.md","descriptor":"Kevin Parkerson leads international business at Watco Logistics and hosts Kev Talks: Real World Global Logistics, a podcast about logistics and supply chain. Parkerson's posts highlight international transportation, project cargo and breakbulk, as well as conversations with logistics technology companies and industry leaders.","linkedin_followers":3571,"linkedin_url":"https://www.linkedin.com/in/kevin-parkerson-08836b17","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevin-parkerson.webp","topics":["leadership","supply-chain","workforce-development"],"audiences":[],"verdict":"Kevin Parkerson is useful for B2B logistics podcast conversations with supply chain executives and freight technology vendors.","best_for":"A logistics technology vendor wanting a sponsored episode to reach supply chain executives.","not_for":"A consumer packaged goods or lifestyle brand seeking broad consumer reach and product placement.","takeaways":["Better data beats more data; visibility only matters if you can act on it.","International freight modes belong in one end-to-end conversation.","Episode #72 with Gnosis Freight covers visibility, execution, data quality, demurrage and detention."],"check_first":"Ask for per-episode download or view counts and audience job function data.","main_ideas":["Better data beats more data — visibility only matters if you can act on it","Exposure and access are what move the industry forward","International freight modes belong in one end-to-end conversation","Veteran operators’ career lessons are worth recording"],"partnership_formats":["Company-guest podcast episode","On-location recording at an industry event","Legends Series interview with a senior executive","Next-generation and scholarship program sponsorship"],"partnership_url":null,"brands":["Watco Logistics","KP Global Logistics Consulting LLC","Gnosis Freight"],"posts_cited":10,"latest_post":"2026-09-20","similar":[],"engagement":null},{"id":"thomas-ladefoged","name":"Thomas Ladefoged","url":"https://b2binfluencer.marketing/creators/thomas-ladefoged/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-ladefoged.md","descriptor":"Thomas Ladefoged speaks and writes about e-commerce content production, including how teams can use AI-generated imagery while maintaining product accuracy, creative quality, and consistency. Ladefoged's posts identify them with the Pixelz team.","linkedin_followers":5895,"linkedin_url":"https://www.linkedin.com/in/thomasladefoged","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thomas-ladefoged.webp","topics":["artificial-intelligence","ecommerce"],"audiences":[],"verdict":"Thomas Ladefoged is useful for production-focused talks on making AI product imagery accurate, polished, consistent, and ready for e-commerce.","best_for":"Content-production or retail-technology brands needing keynotes or webinars on AI product imagery workflows.","not_for":"Consumer campaigns needing shoppable social content and reach through an existing consumer following.","takeaways":["Generating an image and having one ready to sell are two different jobs.","AI images may need lighting, composition, product color, texture, and size attention after generation.","A product-detail-page session drew questions on specifying, generating, delivering AI content and creative control."],"check_first":"Ask for past registration data, post-session survey results, and LinkedIn follower demographics.","main_ideas":["Generating an image and having one ready to sell are two different jobs","Let the audience's questions set the next session","Ask the industry instead of guessing where it stands","Revisit last year's predictions in public","Four questions run through the work: how to implement, scale, control quality and choose what to pursue"],"partnership_formats":["Conference keynote and stage hosting","Question-led webinar session","Industry research participation","Educational content collaboration"],"partnership_url":null,"brands":["Pixelz","FLOW: London","Creative Summit Europe"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"katrine-rasmussen","url":"https://b2binfluencer.marketing/creators/katrine-rasmussen/"},{"id":"richard-fox","url":"https://b2binfluencer.marketing/creators/richard-fox/"},{"id":"greg-weyman","url":"https://b2binfluencer.marketing/creators/greg-weyman/"}],"engagement":null},{"id":"dustin-lanier","name":"Dustin Lanier","url":"https://b2binfluencer.marketing/creators/dustin-lanier/","markdown_url":"https://b2binfluencer.marketing/creators/dustin-lanier.md","descriptor":"Dustin Lanier shares practical news and ideas about public procurement and public-sector operations, including a weekly roundup of five articles. Lanier also promotes the askCivic platform to public procurement professionals.","linkedin_followers":8717,"linkedin_url":"https://www.linkedin.com/in/dustin-lanier-cppo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dustin-lanier.webp","topics":["artificial-intelligence","ai-in-procurement"],"audiences":[],"verdict":"Useful for curated public procurement news and ideas, especially AI evaluation framed for public-sector practitioners.","best_for":"A public-sector procurement technology brand needing AI thought-leadership and curated roundup placement.","not_for":"Paid placement campaigns promising state agency buyer targeting and pipeline generation.","takeaways":["Test AI against real tasks before judging it, using pilots and baseline comparisons.","Fit the procurement approach to the problem being addressed.","Keep managing vendors after the solicitation ends."],"check_first":"Confirm sponsorship terms, comparable engagement data, audience employer type, and askCivic platform ties.","main_ideas":["Test AI against real tasks before judging it","Fit the procurement approach to the problem","Judge public spending by the priorities it communicates","Keep managing vendors after the solicitation ends","Use research and field knowledge to understand how procurement is changing"],"partnership_formats":[],"partnership_url":null,"brands":["askCivic","Public Knowledge®","Civic Initiatives","National Procurement Institute, Inc."],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"suzanne-hill","url":"https://b2binfluencer.marketing/creators/suzanne-hill/"},{"id":"kevandre-thompson","url":"https://b2binfluencer.marketing/creators/kevandre-thompson/"},{"id":"shennice-cleckley","url":"https://b2binfluencer.marketing/creators/shennice-cleckley/"}],"engagement":null},{"id":"karriem-kanston","name":"Karriem Kanston","url":"https://b2binfluencer.marketing/creators/karriem-kanston/","markdown_url":"https://b2binfluencer.marketing/creators/karriem-kanston.md","descriptor":"Karriem Kanston teaches small businesses and nonprofits how to find and apply for grants, especially funding for hiring and training. Kanston's posts also promote grant-strategy workshops that help participants research and work on applications.","linkedin_followers":5055,"linkedin_url":"https://www.linkedin.com/in/karriem-kanston-a092437","youtube_url":"https://www.youtube.com/channel/UCT5HVVGxUHd1keMVjGhqYwg","photo_url":null,"topics":["artificial-intelligence"],"audiences":["small-business-owners"],"verdict":"Karriem Kanston is most useful for grant guidance on hiring and training funding.","best_for":"Workforce boards, staffing firms, or small business funding platforms running employer grant workshops.","not_for":"Consumer finance awareness campaigns or broad national short form video campaigns.","takeaways":["A franchise owner secured a $15,000 workforce grant to hire and train three employees.","A sober living home received grant support, according to Kanston's posts.","The AI Grant Strategy Sprint is a two-hour session to research and apply for a grant."],"check_first":"Confirm registration-to-attendance numbers and the SMART Grant Success System contents before booking.","main_ideas":["Look for grant money before taking on debt to grow","Grant opportunities can serve nonprofits and a wider range of business needs","Make grant applications more approachable through practical instruction"],"partnership_formats":["Live AI Grant Strategy Sprint (120-minute workshop)","In-person conference speaking session","One-to-one grant application help"],"partnership_url":null,"brands":["All Access Triad Small Business Summit","Kanston Development","SMART Grant Success System"],"posts_cited":16,"latest_post":"2026-09-27","similar":[{"id":"tracy-v-allen","url":"https://b2binfluencer.marketing/creators/tracy-v-allen/"},{"id":"crystal-jovanna-ferguson","url":"https://b2binfluencer.marketing/creators/crystal-jovanna-ferguson/"},{"id":"nir-sofer","url":"https://b2binfluencer.marketing/creators/nir-sofer/"}],"engagement":null},{"id":"bami-adenipekun","name":"Bami Adenipekun","url":"https://b2binfluencer.marketing/creators/bami-adenipekun/","markdown_url":"https://b2binfluencer.marketing/creators/bami-adenipekun.md","descriptor":"Bami Adenipekun is a health equity consultant and patient advocate. Through Inspired To Soar, Bami focuses on racial disparities in healthcare and on turning community experiences into changes in how health services work.","linkedin_followers":1553,"linkedin_url":"https://www.linkedin.com/in/bami-adenipekun-inspiredtosoar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bami-adenipekun.webp","topics":["healthcare"],"audiences":[],"verdict":"Useful for health equity and patient advocacy work that turns community voices into service or policy change.","best_for":"UK health organisations or NHS partners improving community engagement on racial disparities in cancer care.","not_for":"National consumer brands seeking broad product awareness through lifestyle video and mass reach.","takeaways":["Listening is only the beginning; organisations should report what they heard and what they will do.","Cancer equity is a test of whether the health system serves the population.","Inequity appears across cancer, diabetes, cardiovascular health and mental health, so work is not single-issue."],"check_first":"Confirm sponsorship acceptance, audience analytics, scope, fees and usage terms before contacting.","main_ideas":["Health equity is a test of whether a system is fit for purpose, not a diversity add-on","Listening is not engagement — the loop has to close","Inequity shows up across conditions, so the work is never single-issue","Advocacy built on lived experience, with trauma recovery as practical guidance","Bring the whole system into one room"],"partnership_formats":[],"partnership_url":null,"brands":["Inspired To Soar","Cancer Research UK"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"pamela-shaddock","url":"https://b2binfluencer.marketing/creators/pamela-shaddock/"},{"id":"sina-haeri","url":"https://b2binfluencer.marketing/creators/sina-haeri/"},{"id":"jean-stimola-sposaro","url":"https://b2binfluencer.marketing/creators/jean-stimola-sposaro/"}],"engagement":null},{"id":"daniel-birkholm","name":"Daniel Birkholm","url":"https://b2binfluencer.marketing/creators/daniel-birkholm/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-birkholm.md","descriptor":"Daniel Birkholm works in talent-acquisition technology, with a focus on candidate experience and using feedback to improve hiring. His posts also discuss how to apply AI in recruitment without losing fairness or human connection.","linkedin_followers":3521,"linkedin_url":"https://www.linkedin.com/in/danielbirkholm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-birkholm.webp","topics":["artificial-intelligence","recruiting","healthcare","hr","candidate-experience"],"audiences":["talent-acquisition-leaders"],"verdict":"Useful for explaining how candidate feedback and responsible AI can keep hiring human.","best_for":"A candidate experience platform campaign, webinar, or blog on candidate-centric AI and feedback.","not_for":"Hiring-automation vendor selling AI screening to staffing agencies without a feedback layer.","takeaways":["AI is not inherently candidate-centric and can distance recruiters from candidates.","Candidate-centric recruitment is a repeating cycle: gather feedback, improve, listen again.","Feedback is the guardrail that keeps fast, AI-driven hiring fair and human."],"check_first":"Confirm audience survey details and recent results on comparable topics before committing budget.","main_ideas":["Candidate-centric recruitment is a repeating cycle, not a one-off goal","Feedback is the guardrail that keeps fast, AI-driven hiring fair and human","AI is not inherently candidate-centric","Candidate experience analytics only matters if it changes the hiring process"],"partnership_formats":[],"partnership_url":null,"brands":["Starred","Talenthub","UNLEASH World"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"maria-christopoulos-katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/"},{"id":"fabian-herhold","url":"https://b2binfluencer.marketing/creators/fabian-herhold/"},{"id":"vas-georgiou","url":"https://b2binfluencer.marketing/creators/vas-georgiou/"}],"engagement":null},{"id":"thomas-lah","name":"Thomas Lah","url":"https://b2binfluencer.marketing/creators/thomas-lah/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-lah.md","descriptor":"Thomas Lah writes and speaks about how technology companies can use AI, services, and outcome-based pricing to grow. Their posts explain TSIA’s views on AI economics and revenue forecasting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/thomas-lah-3371615","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Thomas Lah is most useful for explaining AI economics, services-led growth, outcome-based pricing, and model-driven revenue forecasting for technology companies.","best_for":"A B2B SaaS company with a complex enterprise AI product considering AI monetization, services-led growth, outcome-based pricing.","not_for":"A reach-driven, self-serve, low-touch B2B software campaign with no interest in services economics or pricing model change.","takeaways":["Complex AI needs heavy implementation and hands-on integration, including forward-deployed engineer roles.","Outcome-based pricing can focus teams on customer results while risking existing seat-based revenue.","Revenue forecasting should move from weekly meetings to continuously updated models."],"check_first":"Confirm current partnership terms, booking details, and recent audience data before planning a placement.","main_ideas":["Invest in high-touch implementation to build an AI moat","Outcome-based pricing is a business-model decision, not a packaging change","Revenue forecasting should be model driven, not meeting driven"],"partnership_formats":[],"partnership_url":null,"brands":["TSIA","Andreessen Horowitz","Intercom","OpenAI"],"posts_cited":10,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"naga-vara-prasad-s","name":"Naga Vara Prasad S","url":"https://b2binfluencer.marketing/creators/naga-vara-prasad-s/","markdown_url":"https://b2binfluencer.marketing/creators/naga-vara-prasad-s.md","descriptor":"Naga Vara Prasad S shares advice and examples on retail CRM, customer loyalty, omnichannel engagement, and AI personalization. Their posts discuss topics such as multilingual AI ordering and combining AI analysis with human judgment.","linkedin_followers":4508,"linkedin_url":"https://www.linkedin.com/in/naga-vara-prasad-s-5305b71a","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","retail-technology"],"audiences":[],"verdict":"Naga Vara Prasad S is most useful for retail CRM, loyalty, omnichannel engagement, and AI personalization content in Gulf retail.","best_for":"A retail technology company content partnership on AI personalization and CRM optimization for GCC retailers.","not_for":"A US consumer loyalty app wanting creator-led TikTok and Instagram Reels for Gen Z app installs.","takeaways":["KFC Dubai drive-thru used multilingual AI ordering and personalized upselling at the counter.","Back-to-school retail retention means earning a second purchase, not just acquiring seasonal shoppers.","AI-generated RFM reports still need human judgment for business goals and changing customer behavior."],"check_first":"Confirm OptCulture involvement, approval process, audience data, and evidence for reported claims.","main_ideas":["Personalization is the product, not the model","Retention is the second purchase, not the points balance","AI should accelerate analysis, while people keep judgment","CRM optimization is a data-to-execution sequence"],"partnership_formats":[],"partnership_url":null,"brands":["OptCulture"],"posts_cited":12,"latest_post":"2026-07-31","similar":[],"engagement":null},{"id":"faisal-md","name":"Faisal Md","url":"https://b2binfluencer.marketing/creators/faisal-md/","markdown_url":"https://b2binfluencer.marketing/creators/faisal-md.md","descriptor":"Faisal Md shares practical software-engineering lessons on using AI coding tools with human oversight, choosing system architectures that fit a team's size, and reducing security risks in backend systems.","linkedin_followers":622,"linkedin_url":"https://www.linkedin.com/in/se-faisal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/faisal-md.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":["security-practitioners"],"verdict":"Faisal Md is most useful for practical technical content on AI coding oversight, right-sized architecture, and backend security trade-offs.","best_for":"A B2B software consultancy commissioning a technical collaboration series on AI coding and system design.","not_for":"An AI productivity vendor seeking reach-led endorsement, paid testimonial, or guaranteed purchase recommendation.","takeaways":["An AI-built e-commerce shop can look finished while cart and data handling are broken.","Microservices can help scaling and isolation but burden a six-person team with coordination and debugging.","Plain-text backend logs can expose sensitive data, and phishing can steal credentials despite expensive defences."],"check_first":"Confirm recent audience demographics, per-post impressions, engagement, and whether they accept partnership work.","main_ideas":["AI can write the code, but someone still has to own the architecture","Match the architecture to the team that has to run it, not to what the pattern promises","Data you never collect is risk you never carry","Expensive defences fail at the human layer","Raises trade-offs rather than recommending tools"],"partnership_formats":[],"partnership_url":null,"brands":["Antigravity.Google"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"md-jony-hassain","url":"https://b2binfluencer.marketing/creators/md-jony-hassain/"},{"id":"kareem-adebisi","url":"https://b2binfluencer.marketing/creators/kareem-adebisi/"},{"id":"robert-horne","url":"https://b2binfluencer.marketing/creators/robert-horne/"}],"engagement":null},{"id":"chris-carmon","name":"Chris Carmon","url":"https://b2binfluencer.marketing/creators/chris-carmon/","markdown_url":"https://b2binfluencer.marketing/creators/chris-carmon.md","descriptor":"Chris Carmon is a recruiter who has spent more than 30 years helping companies hire. Carmon's posts focus on diagnosing hiring and talent-process problems, and on how they affect business costs, growth, and leadership time.","linkedin_followers":3812,"linkedin_url":"https://www.linkedin.com/in/chriscarmon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-carmon.webp","topics":["recruiting"],"audiences":[],"verdict":"Chris Carmon is most useful for diagnosing hiring and talent process problems in business terms.","best_for":"B2B recruiting or HR consulting campaigns that sell a diagnostic before search work.","not_for":"High volume staffing campaigns centered on faster placement or lower cost per hire.","takeaways":["Recurring vacancies, turnover, and recruiting costs can be symptoms of deeper business problems.","Talent problems are financial problems, not just HR problems.","Fix the hiring system across a year of hires, not one open role at a time."],"check_first":"Confirm deliverables, pricing, rights, audience evidence, and examples of sponsored work.","main_ideas":["Diagnose the talent problem before prescribing a fix","Talent problems are financial problems, not just HR problems","Fix the hiring system across a year of hires, not one open role at a time","An outside view is valuable because leaders cannot read the label from inside the bottle","Recruiters should be used intentionally, not as a permanent workaround"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"julia-weingartner","url":"https://b2binfluencer.marketing/creators/julia-weingartner/"},{"id":"kelly-snodgrass","url":"https://b2binfluencer.marketing/creators/kelly-snodgrass/"},{"id":"jake-huber","url":"https://b2binfluencer.marketing/creators/jake-huber/"}],"engagement":null},{"id":"shachar-avrahami","name":"Shachar Avrahami","url":"https://b2binfluencer.marketing/creators/shachar-avrahami/","markdown_url":"https://b2binfluencer.marketing/creators/shachar-avrahami.md","descriptor":"Shachar Avrahami is a product leader at Base, focused on bringing customer success and customer marketing programs together in one post-sales platform. Before the acquisition of EverAfter AI by Base, Avrahami helped build EverAfter’s tools for personalized, scalable customer programs and AI-driven actions.","linkedin_followers":5368,"linkedin_url":"https://www.linkedin.com/in/shacharavrahami","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shachar-avrahami.webp","topics":["artificial-intelligence","sales","revenue-operations","customer-success","product-management","ai-agents"],"audiences":["customer-success-leaders"],"verdict":"Shachar Avrahami is most useful for concrete product perspective on AI customer success workflows.","best_for":"B2B SaaS customer success campaigns needing a practitioner voice for launch, webinar or guide.","not_for":"A paid creator sponsorship with rate card, guaranteed reach or repeatable sponsored slot.","takeaways":["Customer programs should be productized, not managed in spreadsheets.","AI agents should take action inside the customer journey, not just suggestions.","Customer success and customer marketing belong in one post-sales system."],"check_first":"Ask for recent post performance, follower demographics and audience survey results.","main_ideas":["Customer programs should be productized, not managed in spreadsheets","AI agents should take action inside the customer journey, not just hand suggestions to people","Customer success and customer marketing belong in one post-sales system","The next question is what happens when customers no longer need you","Operations experience can be a better route into product than a product title"],"partnership_formats":[],"partnership_url":null,"brands":["Base","EverAfter AI","Gainsight"],"posts_cited":11,"latest_post":"2026-07-29","similar":[{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"},{"id":"craig-blum","url":"https://b2binfluencer.marketing/creators/craig-blum/"},{"id":"john-gaspar","url":"https://b2binfluencer.marketing/creators/john-gaspar/"}],"engagement":null},{"id":"jenn-simon","name":"Jenn Simon","url":"https://b2binfluencer.marketing/creators/jenn-simon/","markdown_url":"https://b2binfluencer.marketing/creators/jenn-simon.md","descriptor":"Jenn Simon focuses on enterprise contingent workforce strategy, including workforce planning, procurement coordination, and the use of AI in workforce programs.","linkedin_followers":2001,"linkedin_url":"https://www.linkedin.com/in/jenn-simon","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Jenn Simon is useful for practical explanations of enterprise contingent workforce strategy, AI adoption, and procurement alignment.","best_for":"A workforce solutions or MSP company hosting a thought-leadership webinar on AI and procurement alignment.","not_for":"It is not for paid endorsement, reach-led distribution, or sponsored-content packages with rates and deliverables.","takeaways":["AI in contingent workforce programs moves from automation to decision intelligence to orchestration.","Data readiness, not technology, is the biggest barrier to AI success.","Workforce planning and procurement orchestration have to be built together."],"check_first":"Confirm whether they accept sponsorships and ask for rates, deliverables, and audience data.","main_ideas":["AI in contingent workforce programs moves from automation to decision intelligence to orchestration","Data readiness, not the technology, is the biggest barrier to AI success","Workforce planning and procurement orchestration have to be built together","Governance, accountability, and human oversight are conditions of AI adoption, not disclaimers","Research is distributed through Council membership and practical event orientation"],"partnership_formats":[],"partnership_url":null,"brands":["Staffing Industry Analysts"],"posts_cited":17,"latest_post":"2026-10-05","similar":[{"id":"josh-neuhart","url":"https://b2binfluencer.marketing/creators/josh-neuhart/"},{"id":"shyo-koshy","url":"https://b2binfluencer.marketing/creators/shyo-koshy/"},{"id":"roger-gorman","url":"https://b2binfluencer.marketing/creators/roger-gorman/"}],"engagement":null},{"id":"chris-cameron","name":"Chris Cameron","url":"https://b2binfluencer.marketing/creators/chris-cameron/","markdown_url":"https://b2binfluencer.marketing/creators/chris-cameron.md","descriptor":"Chris Cameron works on AI-driven logistics for oil and gas operations, with a focus on predicting delivery risks, inventory shortages, trucking bottlenecks, and non-productive time before they disrupt field work. Their posts describe this work through LogistixIQ, a platform for oilfield logistics orchestration.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cbcamero","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-cameron.webp","topics":["artificial-intelligence","supply-chain","supply-chain-risk"],"audiences":[],"verdict":"Chris Cameron is useful for explaining AI-driven oilfield logistics prediction and how dispatchers can act earlier.","best_for":"A B2B logistics technology campaign aimed at oil and gas operators and completions managers.","not_for":"A proof-led case study or finance review needing named customers and quantified results.","takeaways":["Their posts say the biggest losses occur between handoffs, making prediction more valuable than reporting.","They name dispatcher risks: carrier commitments, inventory depletion, staging coverage, replenishment constraints.","Enterprise adoption depends on data quality, system integration, and change management."],"check_first":"Confirm recent reach, engagement, operator audience data, and measured results.","main_ideas":["Oilfield logistics lags as the old risk model breaks","The biggest losses occur between handoffs, making prediction more valuable than reporting","AI should prioritize dispatchers, not replace them","Enterprise adoption depends on data quality, integration, and change management","Measurable value is the stated test; buyers should ask for evidence"],"partnership_formats":[],"partnership_url":null,"brands":["LogistixIQ","PTN Events"],"posts_cited":11,"latest_post":"2026-09-16","similar":[{"id":"courtney-porter","url":"https://b2binfluencer.marketing/creators/courtney-porter/"},{"id":"imran-choudhery","url":"https://b2binfluencer.marketing/creators/imran-choudhery/"},{"id":"robert-putt","url":"https://b2binfluencer.marketing/creators/robert-putt/"}],"engagement":null},{"id":"pete-rushmer","name":"Pete Rushmer","url":"https://b2binfluencer.marketing/creators/pete-rushmer/","markdown_url":"https://b2binfluencer.marketing/creators/pete-rushmer.md","descriptor":"Pete Rushmer works with SME businesses through Flagship Partners and leads leadership discussions and mastermind sessions through It’s Not so Lonely at the Top. Rushmer’s work includes sales leadership, psychological safety, mental health training, and talent development.","linkedin_followers":21533,"linkedin_url":"https://www.linkedin.com/in/peterushmer","youtube_url":"https://www.youtube.com/channel/UC4sVlpr_6iaVACStrWo5N2A","photo_url":"https://b2binfluencer.marketing/assets/avatars/pete-rushmer.webp","topics":["leadership","sales","healthcare","sales-leadership","leadership-development"],"audiences":[],"verdict":"Pete Rushmer is most useful for practical leadership discussions and mastermind sessions on psychological safety, sales leadership, and talent pipelines.","best_for":"A leadership-development or SME consultancy campaign focused on psychological safety, sales leadership, or talent pipeline growth.","not_for":"A consumer mass-market campaign judged mainly on follower count or broad product placement.","takeaways":["Psychological safety is operational safety for high-pressure work, not a wellness extra.","Leadership means asking better questions, not having all the answers.","Growth and CPD are business values, and talent pipeline planning belongs with them."],"check_first":"Ask for rates, formats, audience data, and how to inquire before commercial talks.","main_ideas":["Psychological safety is operational safety, not a wellness extra","Leadership means asking better questions, not having all the answers","Growth and CPD are business values, and talent pipeline planning belongs with them","Long-form interviews should get past the usual business answers"],"partnership_formats":[],"partnership_url":null,"brands":["Flagship Partners","It's Not so Lonely at the Top","Welch Group"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"john-trenchard","url":"https://b2binfluencer.marketing/creators/john-trenchard/"},{"id":"john-w-francis","url":"https://b2binfluencer.marketing/creators/john-w-francis/"},{"id":"joyce-carr","url":"https://b2binfluencer.marketing/creators/joyce-carr/"}],"engagement":null},{"id":"jamie-hendrie","name":"Jamie Hendrie","url":"https://b2binfluencer.marketing/creators/jamie-hendrie/","markdown_url":"https://b2binfluencer.marketing/creators/jamie-hendrie.md","descriptor":"Jamie Hendrie writes about B2B marketing strategy, focusing on choosing accounts a company can win, measuring returns against sales effort, and aligning marketing, sales, and finance around better investment decisions.","linkedin_followers":2304,"linkedin_url":"https://www.linkedin.com/in/contentamplification","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jamie-hendrie.webp","topics":["sales"],"audiences":["b2b-marketing-leaders"],"verdict":"Most useful for a paid workshop on account selection and return on sales effort.","best_for":"B2B software companies with high lead volume and a low win rate.","not_for":"Campaigns judged mainly on lead count, broad top-of-funnel reach, or engagement scores.","takeaways":["Fold accounts you cannot win cost-effectively, even when they show intent.","Run your ideal customer profile like a portfolio and compare returns to sales effort.","Shift the executive conversation from attribution to allocation."],"check_first":"Confirm paid workshop terms and audience job titles, seniority, and industries.","main_ideas":["Stop playing every lead; fold accounts you can’t win","Measure commercial value against the sales effort required to win it","Run your ICP like an investment portfolio","Price what produces revenue, not what looks like a buyer","Shift the executive conversation from attribution to allocation"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"patrick-odriscoll","name":"Patrick O'Driscoll","url":"https://b2binfluencer.marketing/creators/patrick-odriscoll/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-odriscoll.md","descriptor":"Patrick O'Driscoll shares advice on scaling direct-to-consumer e-commerce brands, including offer design, customer acquisition costs, marketing, and retention.","linkedin_followers":9736,"linkedin_url":"https://www.linkedin.com/in/patricknodriscoll","youtube_url":"https://www.youtube.com/channel/UCy9j5kvO1BDxB6ZJ8eAe7lQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-odriscoll.webp","topics":["ecommerce","dtc-ecommerce","unit-economics","retention"],"audiences":[],"verdict":"Useful for DTC offer economics and acquisition threshold advice, not sponsored content.","best_for":"DTC consumable brands at 55 to 60 percent gross margin planning holiday promotions and paid acquisition.","not_for":"Skincare brands seeking sponsored content packages with defined deliverables, reach guarantees, and rates.","takeaways":["At 60% gross margin, a 30% discount needs twice the unit volume to break even.","At 40% margin, the same discount needs four times the volume.","Check lifetime gross profit against acquisition cost before scaling ad spend, not ROAS alone."],"check_first":"Ask for LinkedIn audience insights and recent post results before a paid consultancy engagement.","main_ideas":["A discount is a break-even calculation before it is a sales tactic","Change how the offer is built instead of how deep the discount goes","Lifetime gross profit against acquisition cost decides whether scaling is safe","A brand needs one sentence of reason to exist before any performance tactic","Pick one offer to scale, then test many angles against it"],"partnership_formats":[],"partnership_url":null,"brands":["TVG"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"joshua-graham","url":"https://b2binfluencer.marketing/creators/joshua-graham/"},{"id":"cody-wittick","url":"https://b2binfluencer.marketing/creators/cody-wittick/"},{"id":"athens-ramseyer","url":"https://b2binfluencer.marketing/creators/athens-ramseyer/"}],"engagement":null},{"id":"greg-coticchia","name":"Greg Coticchia","url":"https://b2binfluencer.marketing/creators/greg-coticchia/","markdown_url":"https://b2binfluencer.marketing/creators/greg-coticchia.md","descriptor":"Greg Coticchia writes and advises on product management, helping companies connect product decisions to customer problems and market needs.","linkedin_followers":12382,"linkedin_url":"https://www.linkedin.com/in/gregcoticchia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-coticchia.webp","topics":["artificial-intelligence","startup","product-management"],"audiences":[],"verdict":"Most useful for product strategy and customer-problem discovery workshops or advisory.","best_for":"A B2B SaaS company seeking product strategy and customer-problem discovery workshop or advisory.","not_for":"Campaigns needing paid distribution, audience targeting, or verified case evidence.","takeaways":["A feature request is data, not a decision.","Capability is not a value proposition.","An acquisition changes who the product is for."],"check_first":"Confirm delivery format, recent post results, and audience data before contacting them.","main_ideas":["A feature request is data, not a decision","Capability is not a value proposition","Knowing too much can be why a company misses a market","An acquisition changes who the product is for"],"partnership_formats":[],"partnership_url":null,"brands":["Thomson Reuters"],"posts_cited":10,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"neal-benedict","name":"Neal Benedict","url":"https://b2binfluencer.marketing/creators/neal-benedict/","markdown_url":"https://b2binfluencer.marketing/creators/neal-benedict.md","descriptor":"Neal Benedict writes about veteran and military-spouse hiring, and how employers can build talent pipelines that go beyond posting veteran-friendly roles. The posts also connect employers with military talent, including graduates seeking cybersecurity and cloud roles.","linkedin_followers":12131,"linkedin_url":"https://www.linkedin.com/in/nealbenedict","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/neal-benedict.webp","topics":["workforce-development"],"audiences":[],"verdict":"Neal Benedict is most useful for explaining how employers can build veteran and military-spouse talent pipelines beyond symbolic job postings.","best_for":"A staffing or HR technology company selling veteran and military-spouse hiring, sourcing, skill translation, onboarding, or retention tooling.","not_for":"An enterprise cybersecurity vendor seeking an independent expert on quantum or post-quantum risk for CIO, CTO, CISO buyers.","takeaways":["Veteran-focused job postings are up while veteran unemployment rises so a military-friendly label is not enough.","Almost half of veterans leave their first civilian job within a year so retention matters.","Military logistics experience translates directly to supply chain and operations roles as one manufacturing example shows."],"check_first":"Confirm follower demographics, recent results for comparable veteran-hiring posts, and any audience survey.","main_ideas":["The real problem starts after the hire: retention and career pathing","Label versus strategy: symbolic veteran hiring is not enough","Military logistics translates directly to supply chain and operations roles","Military spouses face a distinct pipeline problem","Making introductions is part of the work, not just advising"],"partnership_formats":[],"partnership_url":null,"brands":["MilitaryHire.com","Microsoft","Military Spouse Employment Partnership"],"posts_cited":16,"latest_post":"2026-08-18","similar":[{"id":"patrick-budny","url":"https://b2binfluencer.marketing/creators/patrick-budny/"},{"id":"nate-tutas","url":"https://b2binfluencer.marketing/creators/nate-tutas/"},{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"}],"engagement":null},{"id":"carolina-maddox","name":"Carolina Maddox","url":"https://b2binfluencer.marketing/creators/carolina-maddox/","markdown_url":"https://b2binfluencer.marketing/creators/carolina-maddox.md","descriptor":"Carolina Maddox advises retail and ecommerce businesses on merchandise planning, stock management, and improving profitability. Maddox's posts explain practical decisions such as tracking sell-through, managing slow-moving stock, and using Black Friday offers without undermining a brand’s value.","linkedin_followers":1229,"linkedin_url":"https://www.linkedin.com/in/carolinamaddox","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for practical retail and ecommerce advice on stock, planning, promotions, and profitability.","best_for":"Retail or ecommerce brands needing stock, planning, promotion, or margin advice.","not_for":"Mass-market consumer campaigns seeking broad awareness or paid creator sponsorship.","takeaways":["Planning time is a competitive advantage, not a luxury.","Lean stock comes from better buying decisions, not from buying less.","Slow stock turn is a working-capital problem, not a warehouse metric."],"check_first":"Confirm whether they offer paid brand partnerships and can share comparable audience results.","main_ideas":["Planning time is a competitive advantage, not a luxury","Lean stock comes from better buying decisions, not from buying less","Slow stock turn is a working-capital problem, not a warehouse metric","Promotions have to match the scale and positioning of the retailer"],"partnership_formats":["Stock turnover strategy call","Planning workshops","Ongoing stock, planning, and margin consulting"],"partnership_url":null,"brands":["Uniqlo"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"daniel-kendzior","name":"Daniel Kendzior","url":"https://b2binfluencer.marketing/creators/daniel-kendzior/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-kendzior.md","descriptor":"Daniel Kendzior works on cybersecurity at Accenture, with a focus on using AI to strengthen cyber defenses. Their work includes writing about cyber resilience, AI risk monitoring and security transformation, and sharing practical examples of AI in security operations.","linkedin_followers":5660,"linkedin_url":"https://www.linkedin.com/in/danielkendzior","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-kendzior.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","ai-security","cyber-resilience"],"audiences":[],"verdict":"Daniel Kendzior is most useful for AI security thought leadership that connects strategy to monitored, operational examples.","best_for":"A cybersecurity software company wanting thought leadership on AI-driven security and agentic AI defences.","not_for":"A security training company wanting paid creator-led short-form video demos and recurring performance tracking.","takeaways":["Three-horizon path: modernize security and AI foundations, use ecosystem change, then scale with agents.","AI systems need continuous monitoring after deployment because models can drift or stop following guardrails.","Accenture case study: AI agents on more than 100,000 internet-facing sites, 93% less manual effort."],"check_first":"Ask for recent LinkedIn analytics and confirm any sponsorship offer before contacting.","main_ideas":["AI-enabled attacks are outrunning traditional defenses, so the response must be staged","AI systems need continuous monitoring after deployment","Judge agentic AI in security by operating numbers, not concept slides","AI adoption is a governance problem for legal, security and technology leaders to solve together","Near-term AI defense and long-term quantum readiness belong in the same conversation"],"partnership_formats":[],"partnership_url":null,"brands":["Accenture","World Economic Forum","CRN","American Bar Association"],"posts_cited":11,"latest_post":"2026-09-10","similar":[{"id":"serena-montefusco","url":"https://b2binfluencer.marketing/creators/serena-montefusco/"},{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"christoph-nagy","url":"https://b2binfluencer.marketing/creators/christoph-nagy/"}],"engagement":null},{"id":"jim-wagner","name":"Jim Wagner","url":"https://b2binfluencer.marketing/creators/jim-wagner/","markdown_url":"https://b2binfluencer.marketing/creators/jim-wagner.md","descriptor":"Jim Wagner writes about career and retirement transitions for senior professionals, helping them think beyond the next role or financial plan to consider identity, values, purpose, and how they want to spend their time.","linkedin_followers":1360,"linkedin_url":"https://www.linkedin.com/in/jimrwagner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jim-wagner.webp","topics":["artificial-intelligence","career-transition"],"audiences":[],"verdict":"They are most useful for non-financial retirement and career transition reflection for senior professionals.","best_for":"A financial advisory firm wanting retirement transition webinar content on non-financial questions.","not_for":"Paid creator sponsorships with guaranteed reach, short video ads, or tracked landing-page traffic.","takeaways":["A career move that changes only employer or title can reproduce same dissatisfaction.","Achievement is an event; fulfillment comes from alignment.","Retirement changes identity, relationships, routines, and contribution, not just schedule."],"check_first":"Confirm audience demographics, engagement counts, event registration data, and any sponsorship terms.","main_ideas":["A career move that changes only the employer or title can reproduce the same dissatisfaction","Achievement is an event; fulfillment comes from alignment","Retirement changes identity, relationships, routines, and contribution—not just the schedule","Retirement readiness can be tested with an ordinary-day question","Transitions go better when people surface the feelings behind the logistics"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"daniel-foley","name":"Daniel Foley","url":"https://b2binfluencer.marketing/creators/daniel-foley/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-foley.md","descriptor":"Daniel Foley discusses SBA financing for business acquisitions, including loan costs, down-payment expectations, and policy changes that can affect deal structure and timing.","linkedin_followers":1569,"linkedin_url":"https://www.linkedin.com/in/danielfoley1","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Daniel Foley is most useful for explaining SBA acquisition loan rules and what buyers and brokers should check next.","best_for":"A commercial lending advisory firm or webinar on SBA policy and acquisition finance.","not_for":"Consumer fintech or software promotion to general small business owners.","takeaways":["March 27, 2025 fee changes include a loan-number deadline.","SOP 50 10 8.1 takes effect October 1, 2026 and changes underwriting.","Small SBA acquisition loans can be available with 10% down."],"check_first":"Confirm current SBA requirements with a lender and ask for engagement data.","main_ideas":["Turn a policy change into a deadline and an action","Assess a new SOP’s impact on deal structure and underwriting","Not every update tightens the rules; say which way each one goes","Small acquisitions remain financeable; bank minimums are not the SBA’s purpose","Brokers can influence loan fees before closing"],"partnership_formats":[],"partnership_url":null,"brands":["Evolve Bank & Trust"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"jeff-saul","url":"https://b2binfluencer.marketing/creators/jeff-saul/"},{"id":"stuart-gelb","url":"https://b2binfluencer.marketing/creators/stuart-gelb/"},{"id":"heather-v","url":"https://b2binfluencer.marketing/creators/heather-v/"}],"engagement":null},{"id":"laurie-kimbell","name":"Laurie Kimbell","url":"https://b2binfluencer.marketing/creators/laurie-kimbell/","markdown_url":"https://b2binfluencer.marketing/creators/laurie-kimbell.md","descriptor":"Laurie Kimbell helps bring CIOs together through peer events and discussions on technology leadership, including board readiness. Her posts highlight programs with PhillyCIO and other CIO chapters.","linkedin_followers":1073,"linkedin_url":"https://www.linkedin.com/in/laurie-kimbell-b3530924","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Laurie Kimbell convenes CIO peer events on technology leadership and board readiness.","best_for":"Leadership networks or governance advisory firms seeking credible CIO peer programs.","not_for":"Product demos or paid-post campaigns expecting scale from their personal following.","takeaways":["Board readiness is a discipline CIOs and CTOs must prepare for.","Programs cross industries and chapters to prompt discussion among technology executives.","Commercial-free CIO programs are funded by named underwriters."],"check_first":"Confirm chapter member numbers, roles, and whether Kimbell can commit to the program.","main_ideas":["The answers are in the room, not in a slide deck","Board readiness is a discipline CIOs and CTOs have to prepare for","Access to how an organization actually works is the draw","Put different industries and different chapters in the same conversation","Commercial-free programming depends on named underwriters"],"partnership_formats":[],"partnership_url":null,"brands":["Lumen Technologies","Google Cloud","Verinext","Proactive Performance Solutions","ePlus","Fortinet","Inspire Leadership Network"],"posts_cited":11,"latest_post":"2026-09-25","similar":[{"id":"theresa-mazzuco","url":"https://b2binfluencer.marketing/creators/theresa-mazzuco/"},{"id":"shawn-edwards","url":"https://b2binfluencer.marketing/creators/shawn-edwards/"},{"id":"jaime-martin-ko-atilano","url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano/"}],"engagement":null},{"id":"david-pagan","name":"David Pagan","url":"https://b2binfluencer.marketing/creators/david-pagan/","markdown_url":"https://b2binfluencer.marketing/creators/david-pagan.md","descriptor":"David Pagan works on AI for manufacturing operations, with a focus on applying the technology in regulated life sciences and other complex industrial settings. His posts discuss practical issues such as site-specific processes, software reliability, quality systems, and turning technical advances into scalable commercial products.","linkedin_followers":2348,"linkedin_url":"https://www.linkedin.com/in/jdavidpagan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"David Pagan is most useful for grounded talks or advice on moving AI and quantum into regulated manufacturing operations.","best_for":"B2B life sciences technology firms planning a keynote or scoped advisory on regulated manufacturing AI.","not_for":"Consumer health or wellness brands seeking high-reach sponsored video series with defined rates and audience measurement.","takeaways":["AI deployments must fit each plant, not the company org chart.","Quick AI prototypes can become a manufacturing single point of failure.","Scientific breakthroughs do not create value unless commercial execution follows."],"check_first":"Ask for a talk recording or reference, and confirm fee, availability, terms, and Murmuratto role.","main_ideas":["AI deployments have to fit the individual plant, not the company org chart","Quick AI prototypes can become a manufacturing single point of failure","The next step after data-driven manufacturing is knowledge-driven manufacturing","Scientific breakthroughs do not create value unless commercial execution follows","AI tools for regulated plants should be built by people who have run them"],"partnership_formats":[],"partnership_url":null,"brands":["Murmuratto","Invest Puerto Rico","The Economist","ConvergeSouth"],"posts_cited":11,"latest_post":"2026-09-14","similar":[{"id":"dan-lewis","url":"https://b2binfluencer.marketing/creators/dan-lewis/"},{"id":"lavine-hemlani","url":"https://b2binfluencer.marketing/creators/lavine-hemlani/"},{"id":"lane-cooper","url":"https://b2binfluencer.marketing/creators/lane-cooper/"}],"engagement":null},{"id":"juan-r-s-nchez-harguindey","name":"Juan R. Sánchez-Harguindey","url":"https://b2binfluencer.marketing/creators/juan-r-s-nchez-harguindey/","markdown_url":"https://b2binfluencer.marketing/creators/juan-r-s-nchez-harguindey.md","descriptor":"Juan R. Sánchez-Harguindey is a hotel finance professional whose work focuses on reading hotel assets from both the operator’s and owner’s perspectives. Sánchez-Harguindey writes about hotel asset management and describes serving as CFO of a Canarian hotel complex during insolvency proceedings.","linkedin_followers":14587,"linkedin_url":"https://www.linkedin.com/in/juanharguindey","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Useful for hotel finance insight on owner-operator reporting and distressed asset management.","best_for":"Hotel owners, lenders, asset managers, or restructuring advisers needing owner-side finance for distressed assets.","not_for":"Consumer-facing hotel or travel brands seeking lifestyle reach, booking conversion, or video sponsorship.","takeaways":["A hotel's real numbers only show up when things go wrong.","Owners and operators read the same hotel asset in different languages.","Under pressure, continuity depends on procedure, documented reasoning and respect for people."],"check_first":"Confirm audience composition and decision authority before relying on follower count.","main_ideas":["A hotel's real numbers only show up when things go wrong","Owners and operators read the same hotel asset in different languages","Under pressure, continuity depends on procedure, documented reasoning and respect for people"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-15","similar":[{"id":"gustavo-diaz","url":"https://b2binfluencer.marketing/creators/gustavo-diaz/"},{"id":"carla-acevey","url":"https://b2binfluencer.marketing/creators/carla-acevey/"},{"id":"manuel-acevedo","url":"https://b2binfluencer.marketing/creators/manuel-acevedo/"}],"engagement":null},{"id":"porter-j-nielsen","name":"Porter J. Nielsen","url":"https://b2binfluencer.marketing/creators/porter-j-nielsen/","markdown_url":"https://b2binfluencer.marketing/creators/porter-j-nielsen.md","descriptor":"Porter J. Nielsen shares advice on job searching, recruiting, and business marketing, drawing on experience in agency recruiting and building a recruiting business. Their posts also cover AI image-creation software.","linkedin_followers":3583,"linkedin_url":"https://www.linkedin.com/in/porternielsen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/porter-j-nielsen.webp","topics":["recruiting","career-transitions"],"audiences":["job-seekers","service-business-owners"],"verdict":"Porter J. Nielsen is most useful for practical job search, recruiting, and marketing advice with clear examples.","best_for":"Recruiting agencies or brands wanting educational content on job search, recruiting, and marketing.","not_for":"AI creative software brands seeking design workflow demos or proven design audience reach.","takeaways":["Job seekers should pick target companies, research problems, and show how they can help.","Service copy should focus on the client's problem, not the owner's cleverness.","Buyers should check whether the person selling the service will do the work."],"check_first":"Confirm HireHarbor competitor conflict, Runnit promotion, and request recent audience analytics.","main_ideas":["Job seekers should target specific companies instead of mass-applying","Service copy should focus on the client’s problem, not the owner’s cleverness","Buyers should check whether the person selling the service will do the work","A single career decision can carry years of cost, and rebuilding can follow","Application friction is worth calling out, often through humor"],"partnership_formats":["Product promotion to a named company's marketing contacts"],"partnership_url":null,"brands":["HireHarbor","RunDiffusion.com (Runnit, Inc.)"],"posts_cited":11,"latest_post":"2026-04-20","similar":[],"engagement":null},{"id":"roy-zur","name":"Roy Zur","url":"https://b2binfluencer.marketing/creators/roy-zur/","markdown_url":"https://b2binfluencer.marketing/creators/roy-zur.md","descriptor":"Roy Zur is a cybersecurity and fraud-prevention entrepreneur building AI tools at Charm Security to help teams detect and respond to scams and social engineering.","linkedin_followers":22178,"linkedin_url":"https://www.linkedin.com/in/royzur","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-agents","social-engineering"],"audiences":[],"verdict":"Roy Zur is most useful for explaining human-centered fraud prevention and AI agents that engage scammers.","best_for":"A fraud-prevention technology company seeking an advisor or speaker on human-centric fraud prevention.","not_for":"A consumer brand-awareness campaign seeking sponsored content, fixed deliverables, rate card, or verified audience composition.","takeaways":["HVE framework classifies and assesses human vulnerabilities scammers exploit, while supporting human judgment.","HoneyBot AI agent engaged a scammer, gathered identifying information and patterns, and shared them.","Charm Security was selected for FinTech Innovation Lab and RSAC 2026 Innovation Sandbox."],"check_first":"Confirm audience demographics and comparable results from fraud-prevention talks or campaigns before contacting them.","main_ideas":["Fraud starts with a human vulnerability, so it needs its own classification standard","Detection alone is not enough; prevention means acting in the moments that matter","AI agents should engage scammers, not just flag them","Industry recognition and conference work are part of the fraud-prevention argument"],"partnership_formats":[],"partnership_url":null,"brands":["Charm Security","Crosspoint Capital Partners","Team8","FinTech Innovation Lab"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"},{"id":"swati-gupta","url":"https://b2binfluencer.marketing/creators/swati-gupta/"},{"id":"landon-winkelvoss","url":"https://b2binfluencer.marketing/creators/landon-winkelvoss/"}],"engagement":null},{"id":"howie-beigelman","name":"Howie Beigelman","url":"https://b2binfluencer.marketing/creators/howie-beigelman/","markdown_url":"https://b2binfluencer.marketing/creators/howie-beigelman.md","descriptor":"Howie Beigelman writes about Ohio as a place for Israeli companies to expand in the United States, especially in aerospace, defense technology, and advanced manufacturing.","linkedin_followers":16672,"linkedin_url":"https://www.linkedin.com/in/howiebe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/howie-beigelman.webp","topics":["defense-industrial-base"],"audiences":[],"verdict":"Howie Beigelman is most useful for explaining Ohio aerospace, defense, and advanced manufacturing assets to Israeli companies considering a US expansion.","best_for":"A site-selection consultancy or regional economic-development group hosting a webinar on Ohio aerospace and defense for Israeli scale-ups.","not_for":"A US consumer wellness or lifestyle brand seeking paid short-form video and guaranteed reach.","takeaways":["Ohio is a practical US landing spot for Israeli companies, not just a cheap one.","Name specific Ohio assets instead of restating a state ranking.","Additive manufacturing is already a battlefield capability, and Ohio anchors it."],"check_first":"Confirm audience demographics, comparable post reach, and sponsorship terms before planning a webinar.","main_ideas":["Ohio is a practical U.S. landing spot for Israeli companies, not just a cheap one","Name the specific Ohio assets rather than restate a state ranking","Additive manufacturing is already a battlefield capability, and Ohio anchors it","The U.S. defense industrial base is shifting, and the Midwest is the underserved option","Policy momentum is the timely hook for bilateral R&D, not just aid"],"partnership_formats":[],"partnership_url":null,"brands":["Anduril Industries","Intel","Joby Aviation","Hikma Pharmaceuticals","Blue Abyss Global","America Makes","GE Aerospace","Meta Workforce Academies"],"posts_cited":15,"latest_post":"2026-09-18","similar":[{"id":"paola-masman","url":"https://b2binfluencer.marketing/creators/paola-masman/"},{"id":"tov-brog","url":"https://b2binfluencer.marketing/creators/tov-brog/"},{"id":"erel-n-margalit","url":"https://b2binfluencer.marketing/creators/erel-n-margalit/"}],"engagement":null},{"id":"tim-j-smith","name":"Tim J Smith","url":"https://b2binfluencer.marketing/creators/tim-j-smith/","markdown_url":"https://b2binfluencer.marketing/creators/tim-j-smith.md","descriptor":"Tim J Smith is a pricing consultant, economist, and pricing professor who advises organizations on pricing decisions and teaches pricing. Through Wiglaf, Smith writes and speaks about pricing strategy and helps companies improve profits through pricing and commercial decisions.","linkedin_followers":412521,"linkedin_url":"https://www.linkedin.com/in/drwiglaf","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tim-j-smith.webp","topics":["pricing-strategy"],"audiences":["cfos"],"verdict":"Tim J Smith is a pricing consultant and professor useful for improving pricing decisions at mid-market companies.","best_for":"A B2B pricing consultancy hiring a fractional pricing advisor for mid-market companies.","not_for":"A consumer brand or software-as-a-service company seeking a creator-led sponsored campaign with rate card and younger buyers.","takeaways":["Margin goals are an outcome of pricing decisions, not the right input for setting prices.","Pricing discipline depends on coordinating decisions across functions, as a Nike example shows.","Pricing leaders should model supply shocks before they arrive, using stated assumptions."],"check_first":"Ask for third-party confirmation of client results and audience demographics before contacting them.","main_ideas":["Margins result from pricing decisions, not the starting target","Pricing discipline depends on coordinating decisions across functions","Price management becomes a board-level issue under revenue and margin pressure","Pricing leaders should model supply shocks before they arrive","Service firms need to rethink billable hours"],"partnership_formats":[],"partnership_url":null,"brands":["Wiglaf","Nike","Robert Half"],"posts_cited":14,"latest_post":"2026-10-08","similar":[{"id":"andrew-lolk","url":"https://b2binfluencer.marketing/creators/andrew-lolk/"},{"id":"rakesh-sinha","url":"https://b2binfluencer.marketing/creators/rakesh-sinha/"}],"engagement":null},{"id":"rathin-sinha","name":"Rathin Sinha","url":"https://b2binfluencer.marketing/creators/rathin-sinha/","markdown_url":"https://b2binfluencer.marketing/creators/rathin-sinha.md","descriptor":"Rathin Sinha is a consultant focused on recruiting, HR technology, and compliance. Their work explores how AI may change recruiting and white-collar jobs, and how employers can adapt their hiring and compliance practices.","linkedin_followers":2997,"linkedin_url":"https://www.linkedin.com/in/rathinsinha","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rathin-sinha.webp","topics":["artificial-intelligence","recruiting","hr","ai-in-recruiting"],"audiences":[],"verdict":"Rathin Sinha is useful for concise framing of recruiting, HR technology, compliance, and AI changes for employers.","best_for":"HR technology or recruiting firms needing operator-led advisory on compliance and AI recruiting strategy.","not_for":"High-volume social campaigns, mass candidate reach, or guaranteed applications and conversion.","takeaways":["Compliance is being restructured, not ended.","Diversity recruiting needs risk assessment and reframing.","AI may turn recruiting into a service, not a stack of tools."],"check_first":"Ask for relevant client outcomes, tested AI method, and audience engagement data.","main_ideas":["Compliance is being restructured, not ended","Diversity recruiting needs risk assessment and reframing","AI may turn recruiting into a service, not a stack of tools","Transformation under regulatory shock is a lived priority","AI's white-collar effect is framed as an open choice"],"partnership_formats":[],"partnership_url":null,"brands":["JobTarget"],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"},{"id":"lynn-warneke","url":"https://b2binfluencer.marketing/creators/lynn-warneke/"},{"id":"kalpesh-baxi","url":"https://b2binfluencer.marketing/creators/kalpesh-baxi/"}],"engagement":null},{"id":"sava-vacic","name":"Sava Vacic","url":"https://b2binfluencer.marketing/creators/sava-vacic/","markdown_url":"https://b2binfluencer.marketing/creators/sava-vacic.md","descriptor":"Sava Vacic helps e-commerce brands hire in-house performance video editors who make and test ads designed to drive sales.","linkedin_followers":5936,"linkedin_url":"https://www.linkedin.com/in/sava-vacic","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sava-vacic.webp","topics":["leadership","paid-ads","meta-ads"],"audiences":["dtc-ecommerce-brands"],"verdict":"Sava Vacic is most useful for helping e-commerce brands hire an in-house performance video editor.","best_for":"A DTC brand building in-house performance creative for Meta and TikTok ads.","not_for":"A paid LinkedIn sponsorship, impressions-led campaign, or agency retainer media buy.","takeaways":["Test editors on a real brief rather than relying on their portfolios.","Performance editors make variations from UGC, product footage, testimonials, then test hooks and offers.","Vacic argues creative variety matters more than audience segmentation in Meta advertising."],"check_first":"Ask how candidates are scored, and request measurement details behind performance and cost claims.","main_ideas":["Judge editors by ad performance, not showreels","An in-house performance editor can beat per-video hires and agency retainers","Meta rewards creative variety, so brands need more ads","AI-first production and a defined set of direct-response formats","Team output follows capacity and vision"],"partnership_formats":["In-house performance video editor placement"],"partnership_url":null,"brands":["Meta","Upwork"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"nikita-ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/"},{"id":"jim-schro-n","url":"https://b2binfluencer.marketing/creators/jim-schro-n/"},{"id":"jessie-healy","url":"https://b2binfluencer.marketing/creators/jessie-healy/"}],"engagement":null},{"id":"delphine-renaud","name":"Delphine Renaud","url":"https://b2binfluencer.marketing/creators/delphine-renaud/","markdown_url":"https://b2binfluencer.marketing/creators/delphine-renaud.md","descriptor":"Delphine Renaud is a leadership coach who helps leaders, founders, and teams address stress, overwhelm, and burnout. Renaud's work focuses on nervous system and emotional regulation as part of leadership, particularly in tech.","linkedin_followers":1662,"linkedin_url":"https://www.linkedin.com/in/delphine-renaud-23072811","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/delphine-renaud.webp","topics":["leadership","leadership-development","career-transition"],"audiences":["founders"],"verdict":"Delphine Renaud is most useful for live workshops or keynotes on nervous system regulation as a leadership practice in tech.","best_for":"Leadership development companies or tech firms booking executive keynotes or workshops on regulation.","not_for":"Paid social sponsorships, product endorsements, or guaranteed LinkedIn impression campaigns.","takeaways":["Nervous system regulation is a leadership skill, not a wellness extra.","Breathwork is the practical entry point.","Work is delivered live, in rooms, to groups."],"check_first":"Confirm outcome data, audience demographics, and paid speaking or training terms.","main_ideas":["Nervous system regulation is a leadership skill, not a wellness extra","Breathwork is the practical entry point","Being human should be normalised, not hidden, at work","Permission to stop waiting until you feel confident","The work is delivered live, in rooms, to groups"],"partnership_formats":["Corporate workshop or leadership session","Live online masterclass or themed sprint","Conference panelist or event speaker","One-to-one executive coaching","Group breathwork sessions"],"partnership_url":null,"brands":["Breathe With Delphine","Opensignal","Aviva"],"posts_cited":10,"latest_post":"2026-09-27","similar":[],"engagement":null},{"id":"abid-chaudhry","name":"Abid Chaudhry","url":"https://b2binfluencer.marketing/creators/abid-chaudhry/","markdown_url":"https://b2binfluencer.marketing/creators/abid-chaudhry.md","descriptor":"Abid Chaudhry works in product marketing, focusing on how AI can support go-to-market teams. The posts argue that teams need accurate, well-organized product context—not just better prompts—to keep AI-generated marketing content distinctive and reliable.","linkedin_followers":4605,"linkedin_url":"https://www.linkedin.com/in/abidc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abid-chaudhry.webp","topics":["artificial-intelligence","enterprise-ai","product-marketing","positioning"],"audiences":[],"verdict":"Abid Chaudhry is most useful for practical arguments about AI product marketing, context governance, and reliable AI-assisted content.","best_for":"A B2B SaaS campaign building an AI-native product marketing function.","not_for":"Consumer-facing reach campaigns needing verified audience size, formats, or performance guarantees.","takeaways":["Product marketers should own source context, not just produce more marketing assets.","Compare opening paragraphs of three competitor pages to spot generic copy.","Audit source accuracy, break messaging into retrievable units, govern sources."],"check_first":"Confirm paid partnership availability, rates, deliverables, and audience guarantees.","main_ideas":["The product marketer's job shifts to owning context, not producing more assets","Source accuracy is a source problem, not a prompting problem","Generic inputs produce interchangeable copy, and a bigger prompt library won't fix it","Distributed AI creation outruns policies built for centralized engineering","Positioning can build an audience rather than explain a product"],"partnership_formats":[],"partnership_url":null,"brands":["ServiceNow","Product Marketing Alliance"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"erin-dorshorst","url":"https://b2binfluencer.marketing/creators/erin-dorshorst/"},{"id":"david-blonski","url":"https://b2binfluencer.marketing/creators/david-blonski/"},{"id":"janet-sifers","url":"https://b2binfluencer.marketing/creators/janet-sifers/"}],"engagement":null},{"id":"chris-downey","name":"Chris Downey","url":"https://b2binfluencer.marketing/creators/chris-downey/","markdown_url":"https://b2binfluencer.marketing/creators/chris-downey.md","descriptor":"Chris Downey is a B2B marketing and social media professional who writes about building social video programs, measuring social media’s business impact, and making focused marketing decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/christophersdowney","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Chris Downey is most useful for practical B2B social video, measurement, and focus advice, not production or guaranteed reach.","best_for":"A B2B technology brand active on social but unable to explain what its work produces.","not_for":"A brand seeking packaged creator activation, published rates, guaranteed reach, or fast social-to-pipeline attribution.","takeaways":["Start posting before perfecting strategy; use analytics to guide next moves.","Engagement rate measures execution efficiency; total engagement alone does not prove influence.","Use AI to speed analysis and routine work, but keep human judgment."],"check_first":"Confirm whether they offer a paid partnership, rate card, deliverables, or audience data.","main_ideas":["Start posting before you perfect the strategy","Engagement rate measures execution efficiency, not influence","Volume is a bad proxy—for multitasking and total engagements","Use AI to speed up the work, not replace judgment","Priorities: substance, focus and long-term trust over cheap short-term signals"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"lisa-sidlow","url":"https://b2binfluencer.marketing/creators/lisa-sidlow/"},{"id":"nikita-ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/"},{"id":"sehar-abbas","url":"https://b2binfluencer.marketing/creators/sehar-abbas/"}],"engagement":null},{"id":"armin-metzger","name":"Armin Metzger","url":"https://b2binfluencer.marketing/creators/armin-metzger/","markdown_url":"https://b2binfluencer.marketing/creators/armin-metzger.md","descriptor":"Armin Metzger is a Sandoz professional who shares updates on the company’s biosimilar strategy, including its Bio100 goal, manufacturing network and efforts to expand access to medicines. Metzger’s posts also reflect on their previous decade at Ferring, where they worked in technical operations and R&D.","linkedin_followers":2189,"linkedin_url":"https://www.linkedin.com/in/armin-metzger-4081365","youtube_url":null,"photo_url":null,"topics":["leadership","supply-chain"],"audiences":["manufacturing-leaders"],"verdict":"They are useful for providing insights into biosimilar strategy, manufacturing capacity, and operational milestones within the biopharma industry.","best_for":"Biopharma manufacturers expanding biosimilar portfolios or European production capacity.","not_for":"Consumer-facing wellness or healthcare brands requiring broad paid social reach and engagement.","takeaways":["Portfolio targets are capability targets, not just product counts.","They link long-term goals to concrete operating choices.","They discuss investments like the $300 million Ljubljana facility."],"check_first":"Ask for recent performance data on impressions, reactions, and audience breakdown.","main_ideas":["A portfolio target is a capability target, not a product count","Own the chain: development, manufacturing and supply as one network","Investment announcements are argued through technical purpose","Patient access is the stated reason for commercial scale, and teams get the credit","Results are used as momentum evidence for further investment"],"partnership_formats":[],"partnership_url":null,"brands":["Sandoz","Ferring"],"posts_cited":12,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"katrina-ungar","name":"Katrina Ungar","url":"https://b2binfluencer.marketing/creators/katrina-ungar/","markdown_url":"https://b2binfluencer.marketing/creators/katrina-ungar.md","descriptor":"Katrina Ungar works in recruiting with beauty and wellness brands. Through The Talent Project, she describes a hands-on talent-partnership approach: adapting searches as roles change, keeping candidates informed, and advising clients on hiring needs and market feedback.","linkedin_followers":15253,"linkedin_url":"https://www.linkedin.com/in/katrina-ungar-53661125","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/katrina-ungar.webp","topics":["recruiting","talent-acquisition"],"audiences":["hiring-managers"],"verdict":"Katrina Ungar is most useful for embedded recruiting partnership with beauty and wellness brands.","best_for":"A growing beauty or wellness brand with several open roles and shifting hiring priorities.","not_for":"A paid creator sponsorship or consumer-facing product awareness campaign measured by reach and engagement.","takeaways":["A recruiting partnership adjusts searches when roles change and keeps candidates informed through delays.","Company values are experienced through interviews, decisions, and how people are treated, not careers pages.","Technology can speed recruiting tasks, but assessing talent in a business needs human judgment."],"check_first":"Ask for a recent audience breakdown and documented search outcomes before committing.","main_ideas":["A recruiting partnership is a working process, not a transaction","Human judgement stays in the loop at every stage, even as tools do more of the work","Company values are experienced through the hiring process, not the careers page","Adding another tool is not the same as fixing the recruiting system"],"partnership_formats":[],"partnership_url":null,"brands":["The Talent Project","BeautyMatter","SCALIS"],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"marco-di-mizio","name":"Marco Di Mizio","url":"https://b2binfluencer.marketing/creators/marco-di-mizio/","markdown_url":"https://b2binfluencer.marketing/creators/marco-di-mizio.md","descriptor":"Marco Di Mizio works on go-to-market and sales systems for B2B software. Their posts describe leading a seven-agent team, planning AI-assisted sales content, and building CRM processes to track leads and sales activity.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/marcodimizio","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marco-di-mizio.webp","topics":["artificial-intelligence","sales","go-to-market-strategy","b2b-saas","change-management"],"audiences":[],"verdict":"Marco Di Mizio is useful for practical lean B2B sales operations and AI-assisted go-to-market systems.","best_for":"A B2B SaaS sales enablement brand wanting a practitioner to design small-team sales processes.","not_for":"Paid sponsored content, brand ambassadorship, or campaigns needing media-scale reach and audience demographics.","takeaways":["They led seven agents selling two SaaS products with almost no budget.","They planned 32 weeks of AI-assisted content, run on roughly two hours a week.","They designed a CRM with a weighted engagement counter per contact due to Airtable limits."],"check_first":"Confirm whether they offer paid formats and ask for recent results on comparable topics.","main_ideas":["Make sales decisions explicit, not instinctive","Use the CRM to make work and risk visible","Design around constraints, then measure what happens","Treat adoption and leadership as part of the system"],"partnership_formats":[],"partnership_url":null,"brands":["Brevo","Calendly","Make","Airtable","Claude","Talent Garden"],"posts_cited":9,"latest_post":"2026-09-24","similar":[{"id":"giorgio-gnoli","url":"https://b2binfluencer.marketing/creators/giorgio-gnoli/"},{"id":"ivan-canovese","url":"https://b2binfluencer.marketing/creators/ivan-canovese/"},{"id":"alessandra-salimbene","url":"https://b2binfluencer.marketing/creators/alessandra-salimbene/"}],"engagement":null},{"id":"ciaran-k","name":"Ciaran K.","url":"https://b2binfluencer.marketing/creators/ciaran-k/","markdown_url":"https://b2binfluencer.marketing/creators/ciaran-k.md","descriptor":"Ciaran Keady works on Google Ads and lead generation for B2B companies. Keady's posts discuss improving ad relevance, tracking offline conversions such as qualified pipeline and closed deals, and using lead magnets with email nurturing to generate qualified leads.","linkedin_followers":1430,"linkedin_url":"https://www.linkedin.com/in/ciaran-keady-saturn-media","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ciaran-k.webp","topics":["paid-ads","lead-generation"],"audiences":["b2b-saas"],"verdict":"Most useful for B2B Google Ads and lead generation that connects ads to qualified pipeline and sales outcomes.","best_for":"A B2B SaaS firm with a considered buying cycle, its own Google Ads account, and CRM pipeline data.","not_for":"Reach or awareness campaigns, or brands unwilling to share ad account, CRM, or pipeline data.","takeaways":["Most of the market is not ready to book a demo, so target research stage.","Generic ad headlines waste the auction entry and should be more specific.","Feed CRM pipeline data into Google so it optimises for sales outcomes."],"check_first":"Confirm ad account and CRM access and ask for underlying results for the 127% qualified leads figure.","main_ideas":["Most of the market is not ready to book a demo, so target prospects at the research stage instead","Generic ad headlines waste the auction entry","Feed CRM pipeline data into Google so it optimises for sales outcomes","Judge paid search by qualified pipeline, not clicks or downloads","Advice should come with hands-on account work"],"partnership_formats":[],"partnership_url":null,"brands":["Google"],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"jordan-brunelle","url":"https://b2binfluencer.marketing/creators/jordan-brunelle/"},{"id":"brian-koffler","url":"https://b2binfluencer.marketing/creators/brian-koffler/"},{"id":"nishant-walchale","url":"https://b2binfluencer.marketing/creators/nishant-walchale/"}],"engagement":null},{"id":"muhammad-farhan","name":"Muhammad Farhan","url":"https://b2binfluencer.marketing/creators/muhammad-farhan/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-farhan.md","descriptor":"Muhammad Farhan shares advice on growing TikTok Shop businesses, including creator selection, content that converts, affiliate operations, and fulfillment.","linkedin_followers":6114,"linkedin_url":"https://www.linkedin.com/in/farhan-amazonexpert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-farhan.webp","topics":["artificial-intelligence","ecommerce","tiktok-shop","social-commerce","creator-marketing","ecommerce-fulfillment"],"audiences":[],"verdict":"Muhammad Farhan is most useful for practical advice on TikTok Shop creator selection, affiliate operations, fulfillment, and scaling systems.","best_for":"A TikTok Shop agency or brand operator needing expert-led audits, playbooks, training, or advisory content.","not_for":"A consumer brand seeking high-reach TikTok video ads and immediate direct-to-consumer sales.","takeaways":["Creator-product fit and conversion matter more than follower counts on TikTok Shop.","Fix the system behind GMV before scaling traffic, creators, commissions, or ad spend.","Seller Shipping and the USPS routing rule affect 3PL, Amazon MCF, and Walmart WFS workflows."],"check_first":"Confirm commercial terms, audience analytics, and performance data before contacting them.","main_ideas":["Chase creator-product fit, not follower count","Build the system behind GMV before scaling traffic","Early-market advantage is learning speed, not being first","The feed is the storefront, so content is the discovery layer","TikTok Shop has shifted from experimenting to stabilizing, rewarding disciplined operators"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"joe-amalfitano","name":"Joe Amalfitano","url":"https://b2binfluencer.marketing/creators/joe-amalfitano/","markdown_url":"https://b2binfluencer.marketing/creators/joe-amalfitano.md","descriptor":"Joe Amalfitano shares practical guidance on parcel shipping and cross-border e-commerce, including landed costs, customs data, tariffs, and delivery options.","linkedin_followers":13035,"linkedin_url":"https://www.linkedin.com/in/joeamalfitano","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-amalfitano.webp","topics":["artificial-intelligence","ecommerce","supply-chain"],"audiences":["ecommerce-brands"],"verdict":"Joe Amalfitano is most useful for practical guidance on parcel shipping, tariffs, customs data, and landed costs.","best_for":"A B2B logistics or e-commerce campaign needing operator guidance, not consumer awareness.","not_for":"Consumer reach, lifestyle sponsorship, or broad brand awareness campaigns.","takeaways":["Canada counter-tariffs: check top SKUs by Canadian tariff classification, not product category.","EU low-value parcels: €3 duty applies per different item by tariff heading.","Keep one HS code, one origin, and one clear description per SKU."],"check_first":"Confirm rates, dates, audience data, and partnership terms before contacting them.","main_ideas":["Landed cost is a margin decision, not a shipping problem","A tariff change is a short operational project, not a headline","Fix customs data per SKU; a cheaper rate won't help","Cut parcel costs, diversify carriers and scale fulfillment without scaling costs","Prompt a decision, then offer a direct conversation"],"partnership_formats":[],"partnership_url":null,"brands":["Asendia","PARCEL Forum"],"posts_cited":15,"latest_post":"2026-09-29","similar":[{"id":"heather-hoover-salomon","url":"https://b2binfluencer.marketing/creators/heather-hoover-salomon/"},{"id":"brenda-soucy","url":"https://b2binfluencer.marketing/creators/brenda-soucy/"},{"id":"owen-finch","url":"https://b2binfluencer.marketing/creators/owen-finch/"}],"engagement":null},{"id":"sandra-carielli","name":"Sandra Carielli","url":"https://b2binfluencer.marketing/creators/sandra-carielli/","markdown_url":"https://b2binfluencer.marketing/creators/sandra-carielli.md","descriptor":"Sandra Carielli shares cybersecurity research at Forrester, including work on post-quantum security, data breaches and privacy, and questions security leaders can ask technology vendors.","linkedin_followers":3388,"linkedin_url":"https://www.linkedin.com/in/sandra-carielli-251599","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","post-quantum-cryptography","application-security"],"audiences":[],"verdict":"Sandra Carielli is most useful for research-backed cybersecurity sessions on post-quantum readiness and vendor questions.","best_for":"Cybersecurity vendors seeking research-backed webinars or reports for security and risk leaders.","not_for":"Paid social posts, creator sponsorships, or developer build-along tutorials with code and video.","takeaways":["Post-quantum readiness spans security, development, procurement, infrastructure, risk, and vendor decisions.","Buyers can ask vendors about roadmaps, current posture, crypto agility, operational impact, third-party risk.","Breach and privacy work covers supply chains, ransomware, SaaS-to-SaaS exposure, privileged insiders."],"check_first":"Confirm with Forrester whether vendor-sponsored sessions or co-produced assets are possible before committing budget.","main_ideas":["Post-quantum readiness belongs across the organization","Test vendors’ readiness with specific questions","Use breach and enforcement data to find neglected risks","Treat application security and AI-related risks as connected concerns"],"partnership_formats":[],"partnership_url":null,"brands":["Forrester"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"lori-stanley","name":"Lori Stanley","url":"https://b2binfluencer.marketing/creators/lori-stanley/","markdown_url":"https://b2binfluencer.marketing/creators/lori-stanley.md","descriptor":"Lori Stanley is a strategic consultant who helps nonprofits turn big-picture ideas into action and strengthen their social impact.","linkedin_followers":3329,"linkedin_url":"https://www.linkedin.com/in/loristanleynonprofitconsulting","youtube_url":"https://www.youtube.com/channel/UCi-5TyRA_7DZoM0K_pptiWw","photo_url":"https://b2binfluencer.marketing/assets/avatars/lori-stanley.webp","topics":[],"audiences":[],"verdict":"Lori Stanley is useful for nonprofit strategy work that involves staff and boards and takes time.","best_for":"Nonprofit leadership firms seeking a board strategy keynote with a working component.","not_for":"Campaigns needing one-day strategy events or on-demand webinars without discovery or follow-up.","takeaways":["Strategy is a decision tool for priorities and donor stewardship, not a document.","Nightingale board session moved from purpose reflection to investment questions.","Youth Without Shelter scheduling request led to reviewing three years of HR data."],"check_first":"Confirm recent engagement, follower job titles, and past board-session attendee data.","main_ideas":["Strategic planning should be sustained work, not a single retreat day","How a session begins is part of the method","Discovery before solutions: the presenting request is rarely the whole problem","Co-design with staff, and leaders who accept hard findings","Strategy is a decision tool, not a document"],"partnership_formats":[],"partnership_url":null,"brands":["Nightingale Foundation","Youth Without Shelter","Ela"],"posts_cited":10,"latest_post":"2026-09-26","similar":[{"id":"rob-wu","url":"https://b2binfluencer.marketing/creators/rob-wu/"},{"id":"thomas-claffey","url":"https://b2binfluencer.marketing/creators/thomas-claffey/"},{"id":"tracy-v-allen","url":"https://b2binfluencer.marketing/creators/tracy-v-allen/"}],"engagement":null},{"id":"matt-tyson","name":"Matt Tyson","url":"https://b2binfluencer.marketing/creators/matt-tyson/","markdown_url":"https://b2binfluencer.marketing/creators/matt-tyson.md","descriptor":"Matt Tyson writes about building pharmaceutical and healthcare manufacturing capacity in Africa. Tyson's work examines market demand, local supply chains, financing and ways to make healthcare businesses more sustainable.","linkedin_followers":2413,"linkedin_url":"https://www.linkedin.com/in/matt-tyson-8a763350","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-tyson.webp","topics":["supply-chain","healthcare"],"audiences":[],"verdict":"Matt Tyson is useful for understanding African pharma manufacturing demand, supply chains, financing and commercial viability.","best_for":"African manufacturers or suppliers needing market intelligence, partner identification and commercial strategy for local production.","not_for":"Consumer health brands seeking high reach, fixed sponsorship, guaranteed impressions or consumer purchase behavior.","takeaways":["Tyson says judge African drug manufacturing by upstream supply localisation, not finished-dose plants alone.","In Gauteng, 17,937 clients initiated in eight weeks; provincial allocation 114,160; resupply 28,593 packs.","Profitability is the route to health sovereignty, not a by-product of it."],"check_first":"Ask for partnership format, deliverable, rate, eligibility, contact route and audience analytics.","main_ideas":["Judge African drug manufacturing by whether the upstream supply base localises, not by finished-dose plants alone","Treat early product uptake numbers as demand evidence for local manufacturing decisions","Profitability is the route to health sovereignty, not a by-product of it","Push China–Africa health cooperation from product export toward capacity and standards","Turn conversations into transactions at a recurring convening point"],"partnership_formats":[],"partnership_url":null,"brands":["Health4Development","AHMTEC | African Healthcare Manufacturing Trade Exhibition and Conference","US Pharmacopeia MedSuRe project","Gates Foundation","Clinton Health Access Initiative"],"posts_cited":13,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"lisa-m","name":"Lisa M.","url":"https://b2binfluencer.marketing/creators/lisa-m/","markdown_url":"https://b2binfluencer.marketing/creators/lisa-m.md","descriptor":"Lisa M. shares advice on finance recruitment, hiring strategy, and the business costs of leaving roles vacant. Their posts explain how hiring delays affect finance teams and offer practical ways to improve recruitment search instructions and control recruitment costs.","linkedin_followers":5797,"linkedin_url":"https://www.linkedin.com/in/lisa-m-53808714","youtube_url":null,"photo_url":null,"topics":["leadership","recruiting","employee-retention"],"audiences":["talent-acquisition-leaders"],"verdict":"Most useful for content-led thought leadership on the cost of vacant finance roles and hiring-process strategy.","best_for":"A finance and accounting recruitment firm running a content-led campaign for CFOs, finance directors and hiring managers.","not_for":"A paid video-first product walkthrough campaign measured on reach and video views.","takeaways":["An empty finance chair is a cost nobody owns.","HR owns time-to-hire, so its cost never reaches the board pack.","A role open for months is usually a stale brief, not a bad market."],"check_first":"Ask for audience analytics and a defined partnership offer before buying.","main_ideas":["An empty finance chair is a cost nobody owns","HR owns time-to-hire, so its cost never reaches the board pack","Covering a vacancy quietly lowers standards and pushes people out","A role open for months is usually a stale brief, not a bad market","Control mis-hire cost before the search starts"],"partnership_formats":[],"partnership_url":null,"brands":["Morgan McKinley"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"luke-bielby","name":"Luke Bielby","url":"https://b2binfluencer.marketing/creators/luke-bielby/","markdown_url":"https://b2binfluencer.marketing/creators/luke-bielby.md","descriptor":"Luke Bielby shares growth advice for direct-to-consumer brands, focusing on connecting marketing channels, customer data, and customer retention to support growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lukebielby","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-bielby.webp","topics":["artificial-intelligence","ecommerce","paid-ads","content-marketing","paid-media","ai-marketing","first-party-data","retention"],"audiences":[],"verdict":"Luke Bielby is most useful for connected DTC growth advice linking ads, content, data and retention.","best_for":"A DTC brand reducing dependence on one acquisition channel and building a connected growth system.","not_for":"A consumer campaign needing high reach, verified audience fit, and a confirmed sponsored package.","takeaways":["Ads bring traffic, content builds trust, and data connects them.","Prepare for Black Friday with audience warming, creative tests, and retention flows before November.","Adapt pricing, payments, and messaging to local behavior when entering a new market."],"check_first":"Check for a stated partnership route, format, audience data, and commercial terms before contacting them.","main_ideas":["Build a system that can withstand channel changes","Treat preparation as part of performance","Make content specific to the brand","Adapt to local behaviour when expanding","Use AI as an amplifier, not a substitute for strategy"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"sara-rafiq","url":"https://b2binfluencer.marketing/creators/sara-rafiq/"},{"id":"ashwin-gogawale","url":"https://b2binfluencer.marketing/creators/ashwin-gogawale/"},{"id":"madison-fiore","url":"https://b2binfluencer.marketing/creators/madison-fiore/"}],"engagement":null},{"id":"curtis-scott","name":"Curtis Scott","url":"https://b2binfluencer.marketing/creators/curtis-scott/","markdown_url":"https://b2binfluencer.marketing/creators/curtis-scott.md","descriptor":"Curtis Scott shares business and leadership insights for small and midsize business leaders, including posts about AI, tariffs, hiring, and developing stronger leaders.","linkedin_followers":2305,"linkedin_url":"https://www.linkedin.com/in/curtis-scott-149b46","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/curtis-scott.webp","topics":["artificial-intelligence","leadership","supply-chain","startup","ai-adoption","leadership-development"],"audiences":["business-owners"],"verdict":"Curtis Scott is most useful for turning AI, tariffs, hiring and leadership into questions SMB owners can act on.","best_for":"Campaigns for AI governance or AI adoption offers aimed at SMB owners and leaders.","not_for":"Technical cybersecurity campaigns for CISOs, or campaigns needing measured pipeline attribution.","takeaways":["AI is framed as a choice between buying tools and building them in-house.","AI adoption creates a governance problem CEOs cannot delegate.","Tariffs are a pricing and supply-chain planning problem, not just news."],"check_first":"Before contacting, confirm recent LinkedIn analytics, follower job titles, and SMB owner audience evidence.","main_ideas":["AI is becoming an operator capability, not a budget line","AI adoption creates a governance problem CEOs cannot delegate","Tariffs are a pricing and supply-chain planning problem, not just news","Leadership development and retention are growth infrastructure","The owner’s leadership is the role that cannot be outsourced"],"partnership_formats":[],"partnership_url":null,"brands":["Vistage Worldwide, Inc."],"posts_cited":21,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"adam-graham","name":"Adam Graham","url":"https://b2binfluencer.marketing/creators/adam-graham/","markdown_url":"https://b2binfluencer.marketing/creators/adam-graham.md","descriptor":"Adam Graham works on new business for B2B agencies, sharing advice on sales cycles, pipeline systems and helping buyers make decisions. Graham also chairs the BIMA New Biz Peer Group and runs agency new-business events.","linkedin_followers":18578,"linkedin_url":"https://www.linkedin.com/in/adamkgraham","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-graham.webp","topics":["sales","b2b-sales","crm"],"audiences":[],"verdict":"Adam Graham is useful for speaking or content collaboration on B2B agency new business, sales cycles and pipeline systems.","best_for":"B2B agency new-business consultancy or industry association seeking speaking or content collaboration.","not_for":"Consumer brand or app-install campaign seeking paid LinkedIn sponsorship, celebrity-style ambassador post or short-term lead-volume promise.","takeaways":["Longer agency sales cycles: follow the buyer's process instead of forcing your own.","Stop asking how to shorten the sales cycle; ask how to be more valuable throughout it.","A thin pipeline is usually a system problem, not a lead problem."],"check_first":"Confirm recent results from comparable content and audience demographics before contacting them.","main_ideas":["Longer agency sales cycles: follow the buyer's process instead of forcing your own","Stop asking how to shorten the sales cycle; ask how to be more valuable throughout it","A thin pipeline is usually a system problem, not a lead problem","Honest diagnosis can slow a sale, so help buyers see the cost of standing still"],"partnership_formats":["Co-delivered new-business workshop for agency leaders","Chaired industry peer-group session"],"partnership_url":null,"brands":["BIMA (British Interactive Media Association)","Alliance of Independent Agencies","Suprpwr","The Great Pitch Company"],"posts_cited":9,"latest_post":"2026-10-09","similar":[{"id":"scott-clark","url":"https://b2binfluencer.marketing/creators/scott-clark/"},{"id":"chris-silverwood","url":"https://b2binfluencer.marketing/creators/chris-silverwood/"},{"id":"nate-stoltenow","url":"https://b2binfluencer.marketing/creators/nate-stoltenow/"}],"engagement":null},{"id":"nikita-ganzina","name":"Nikita Ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/","markdown_url":"https://b2binfluencer.marketing/creators/nikita-ganzina.md","descriptor":"Nikita Ganzina runs MotionGrowth, an agency that turns existing footage, briefs and scripts from direct-to-consumer brands into paid-social ads. The work includes editing ad variations and iterating on winning creative.","linkedin_followers":1342,"linkedin_url":"https://www.linkedin.com/in/nikitaganzina","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikita-ganzina.webp","topics":["artificial-intelligence","paid-ads"],"audiences":["dtc-ecommerce-brands"],"verdict":"They turn existing DTC footage, briefs and scripts into paid-social ad edits and variations.","best_for":"DTC paid-social brands with in-house buyer, strategist, footage, briefs, scripts, and weekly variation needs.","not_for":"Brands needing strategy, media buying, UGC sourcing, social, landing pages, or footage creation.","takeaways":["Cut a visually striking opening if it delays the point.","Use an unpolished customer quote when proof matters more than appearance.","Performance feedback should reach editors making next versions, not taste-based notes."],"check_first":"Confirm recent results on comparable DTC work and available audience demographics.","main_ideas":["Judge the edit by the job the ad has to do","More video makes creative judgment more important, not less","Performance improves when creative teams close the feedback loop","A specialist’s advantage can come from patterns across brands","Focus on one problem rather than adding every adjacent service"],"partnership_formats":["Paid-social ad editing and creative iteration"],"partnership_url":null,"brands":["MotionGrowth"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"},{"id":"sava-vacic","url":"https://b2binfluencer.marketing/creators/sava-vacic/"},{"id":"jessie-healy","url":"https://b2binfluencer.marketing/creators/jessie-healy/"}],"engagement":null},{"id":"corto-s","name":"Corto S.","url":"https://b2binfluencer.marketing/creators/corto-s/","markdown_url":"https://b2binfluencer.marketing/creators/corto-s.md","descriptor":"Corto Stergard shares practical systems for improving ecommerce email marketing in Klaviyo, including lifecycle flows, customer segmentation, acquisition and AI-assisted analysis and execution.","linkedin_followers":10445,"linkedin_url":"https://www.linkedin.com/in/cortostergard","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","email-marketing"],"audiences":["ecommerce-marketers"],"verdict":"Corto Stergard is most useful for practical Klaviyo ecommerce email systems, lifecycle flows, segmentation, acquisition, and AI-assisted execution.","best_for":"DTC ecommerce brands already on Klaviyo needing clearer lifecycle email priorities and specific flow improvements.","not_for":"Paid creator sponsorships with guaranteed reach, rate cards, or demographic audience commitments.","takeaways":["Klaviyo Growth OS built across more than 50 accounts.","Find biggest opportunity first, then fix things in that order.","AI handles repetitive analysis and execution; marketer keeps strategy and approval."],"check_first":"Confirm paid partnership terms, inquiry route, and audience analytics before outreach.","main_ideas":["Lifecycle flow structure is reusable; copy and brand change, but the underlying pattern often does not","Find the biggest opportunity first, then fix things in that order","AI handles repetitive analysis and execution; the marketer keeps strategy and approval","Plan the whole month in one process, then stop at Klaviyo-ready concepts","Fix the acquisition layer before optimizing the flows it feeds"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Claude Code"],"posts_cited":14,"latest_post":"2026-10-09","similar":[{"id":"meilech-biller","url":"https://b2binfluencer.marketing/creators/meilech-biller/"},{"id":"noah-haynes","url":"https://b2binfluencer.marketing/creators/noah-haynes/"},{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"}],"engagement":null},{"id":"richard-rosenow","name":"Richard Rosenow","url":"https://b2binfluencer.marketing/creators/richard-rosenow/","markdown_url":"https://b2binfluencer.marketing/creators/richard-rosenow.md","descriptor":"Richard Rosenow writes about people analytics, HR data foundations, and applying AI to HR processes. Their work emphasizes understanding and documenting a process before choosing tools, and building reliable workforce data that supports trusted analysis.","linkedin_followers":40743,"linkedin_url":"https://www.linkedin.com/in/richardrosenow","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-rosenow.webp","topics":["artificial-intelligence","recruiting","hr"],"audiences":["hr-leaders"],"verdict":"Richard Rosenow is useful for explaining HR AI, people analytics data foundations and process-first tool choices.","best_for":"HR technology vendors running practitioner-focused people analytics or HR AI campaigns.","not_for":"Paid product endorsements or campaigns needing verified employer, occupation and seniority audience data.","takeaways":["Uniper cut time-to-sign by 27 days, screening by 13, and added no HR AI vendors.","Copilot assisted screening and scheduling, not candidate selection, using process data as context.","Fixing HRIS-to-ATS joins and rebuilding headcount data people can trust is less visible work."],"check_first":"Confirm sponsorship terms, rate card and audience employer, occupation and seniority data before committing.","main_ideas":["See the process before you buy the AI tool","Scope the automation so it stays out of the hiring decision","Trustworthy workforce analytics rests on unglamorous data plumbing","People analytics is a second career, not an entry-level track"],"partnership_formats":[],"partnership_url":null,"brands":["Ikona Talent Network","People Analytics Network"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"oscar-vega","name":"Oscar Vega","url":"https://b2binfluencer.marketing/creators/oscar-vega/","markdown_url":"https://b2binfluencer.marketing/creators/oscar-vega.md","descriptor":"Oscar Vega shares practical guidance on global sourcing and procurement, including supply-chain diversification, supplier evaluation, nearshoring to Mexico, and building supplier relationships that help resolve problems.","linkedin_followers":7298,"linkedin_url":"https://www.linkedin.com/in/vegao","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oscar-vega.webp","topics":["supply-chain","procurement","supply-chain-risk"],"audiences":[],"verdict":"They are most useful for explaining sourcing trade-offs across cost, risk, supplier relationships, and Mexico nearshoring.","best_for":"A North American manufacturer moving part of final assembly to Mexico and reducing China dependence.","not_for":"A software supplier-risk platform launch needing demo video, feature walkthrough, sign-up sequence, and conversion tracking.","takeaways":["Moving final assembly out of China does not move the supply chain with it.","Choose Mexico for the whole business case, not cheap labour.","The lowest supplier quote is rarely the lowest-cost decision."],"check_first":"Confirm audience includes manufacturing procurement decision-makers and request publication dates before contacting.","main_ideas":["Moving final assembly out of China does not move the supply chain with it","Choose Mexico for the whole business case, not cheap labour","The lowest supplier quote is rarely the lowest-cost decision","The supplier relationship is part of managing risk, not a soft alternative to negotiating"],"partnership_formats":[],"partnership_url":null,"brands":["globalsourcing.mx"],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"nick-vyas","url":"https://b2binfluencer.marketing/creators/nick-vyas/"},{"id":"ali-oztan","url":"https://b2binfluencer.marketing/creators/ali-oztan/"},{"id":"asaf-israelit","url":"https://b2binfluencer.marketing/creators/asaf-israelit/"}],"engagement":null},{"id":"madalina-iordache","name":"Madalina Iordache","url":"https://b2binfluencer.marketing/creators/madalina-iordache/","markdown_url":"https://b2binfluencer.marketing/creators/madalina-iordache.md","descriptor":"Madalina Iordache works with franchise brands on their websites, with a focus on making local location pages useful to customers and more likely to drive calls, bookings, or visits.","linkedin_followers":3094,"linkedin_url":"https://www.linkedin.com/in/madalinaiordache","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/madalina-iordache.webp","topics":["artificial-intelligence","seo","ai-search-visibility"],"audiences":[],"verdict":"Useful for franchise location page diagnostics and franchise website positioning.","best_for":"Franchise brands or agencies running location page optimization campaigns.","not_for":"Broad consumer awareness, entertainment creative, or campaigns needing neutral policy stance.","takeaways":["Location pages, not homepages, are where franchise customers decide to call, book, or visit.","Franchisee independence and brand support are treated as opposites, with a cost.","Narrow public positioning is what AI tools read back as authority."],"check_first":"Confirm audience demographics, performance data, scope, pricing, and guarantees before contacting.","main_ideas":["The location page, not the homepage, is where a franchise wins the customer","Franchisee independence and brand support are treated as opposites, and that has a cost","Franchising is still pictured as fast food and hotels, and that misreading is worth correcting","Narrow public positioning is what AI tools read back as authority"],"partnership_formats":[],"partnership_url":null,"brands":["International Franchise Association"],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"},{"id":"john-henning","url":"https://b2binfluencer.marketing/creators/john-henning/"},{"id":"tom-crowther","url":"https://b2binfluencer.marketing/creators/tom-crowther/"}],"engagement":null},{"id":"tyler-williams","name":"Tyler Williams","url":"https://b2binfluencer.marketing/creators/tyler-williams/","markdown_url":"https://b2binfluencer.marketing/creators/tyler-williams.md","descriptor":"Tyler Williams shares practical guidance on content marketing, including search visibility, short-form video, user-generated content, and personalization. Their posts also cover marketing operations and low-cost tools for outbound lead generation.","linkedin_followers":860,"linkedin_url":"https://www.linkedin.com/in/tyler-williams-tw","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","content-marketing","marketing-operations"],"audiences":["b2b-marketers"],"verdict":"Tyler Williams is most useful for practical LinkedIn posts on content marketing and low-cost outbound tools.","best_for":"A B2B SaaS or small B2B team wanting educational content on formats and outbound.","not_for":"Enterprise technical program needing evidence, privacy controls, implementation guidance, and measured pipeline results.","takeaways":["Voice search post suggests conversational phrases, question-and-answer content, fast mobile-friendly pages.","User-generated content post points to reviews, testimonials, and social posts as trust examples.","Outbound post names low-cost tools including HubSpot, Mailshake, Zapier, Expandi, and cardd.co."],"check_first":"Ask for relevant work examples, recent performance, and audience demographics before contacting them.","main_ideas":["A trend only counts once it becomes a specific content change","Write for the question a buyer would say out loud","Short-form video is the efficient way to make a point","Customer proof is more credible than brand claims","Personalization is a data problem before it is a creative one"],"partnership_formats":[],"partnership_url":null,"brands":["Google Workspace (G Suite)","HubSpot","Mailshake","Zapier","Expandi","cardd.co","Patagonia"],"posts_cited":13,"latest_post":"2026-09-03","similar":[],"engagement":null},{"id":"heather-schuck","name":"Heather Schuck","url":"https://b2binfluencer.marketing/creators/heather-schuck/","markdown_url":"https://b2binfluencer.marketing/creators/heather-schuck.md","descriptor":"Heather Schuck writes about sales process, pipeline quality, and revenue decisions. Their posts help revenue leaders spot where deals stall, assess whether pipeline numbers are reliable, and strengthen sales processes before adding AI tools.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/heatherlschuck","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/heather-schuck.webp","topics":["artificial-intelligence","sales","revenue-operations"],"audiences":["sales-leaders","revenue-leaders"],"verdict":"Heather Schuck is most useful for explaining how to inspect pipeline quality and sales process before adding AI tools.","best_for":"A revenue-intelligence or sales-process vendor targeting GTM and revenue leaders with diagnostic content.","not_for":"A consumer or lifestyle brand wanting broad awareness in short-form video with guaranteed reach.","takeaways":["30% stale deals can turn apparent 4x pipeline coverage into 2.8x real coverage.","Stage-by-stage deal velocity can show whether friction points to qualification, pricing, or stakeholder alignment.","A 20% win rate usually points to product-market fit, not sales execution."],"check_first":"Confirm partnership route, audience data, and video or long-form delivery before planning.","main_ideas":["Recalculate pipeline coverage after removing stale, blocked, and repriced deals","Revenue leaders need stage velocity as an early-warning system, not backward-looking finance metrics","Low win rates usually point to product-market fit, not sales execution","Fix the sales process before adding AI"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-01","similar":[{"id":"omprakash-karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/"},{"id":"jennifer-hines","url":"https://b2binfluencer.marketing/creators/jennifer-hines/"},{"id":"jose-aleman","url":"https://b2binfluencer.marketing/creators/jose-aleman/"}],"engagement":null},{"id":"benita-s-samuels","name":"Benita S. Samuels","url":"https://b2binfluencer.marketing/creators/benita-s-samuels/","markdown_url":"https://b2binfluencer.marketing/creators/benita-s-samuels.md","descriptor":"Benita S. Samuels writes about strategic business development for professional services, including how to build trust, make meaningful connections, and use a LinkedIn network as a relationship resource. Samuels's posts describe this approach as Social CRM™.","linkedin_followers":8257,"linkedin_url":"https://www.linkedin.com/in/benita-samuels","youtube_url":null,"photo_url":null,"topics":["business-development"],"audiences":["professional-services"],"verdict":"Benita S. Samuels is most useful for trust-first business development content aimed at financial advisors and related professionals.","best_for":"A financial-services company wanting a trust-first content program for advisors and related professionals.","not_for":"A campaign promising guaranteed sales-qualified leads through automated LinkedIn DMs and a product-demo push.","takeaways":["Trust determines whether expertise gets considered before a prospect is ready to buy.","Programmed curiosity in automated outreach undermines trust, including scraped messages that feign personal interest.","A LinkedIn network's value lies in real conversations, not connection count."],"check_first":"Confirm audience reach by role and industry, plus sponsorship formats, rates, and inquiry route.","main_ideas":["Trust determines whether expertise gets considered","Programmed curiosity in automated outreach undermines trust","A LinkedIn network’s value lies not in its size but in whether real conversations happen","Fewer names, more intentional selection: the Social CRM™ through-line"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nichola-saleh","name":"Nichola Saleh","url":"https://b2binfluencer.marketing/creators/nichola-saleh/","markdown_url":"https://b2binfluencer.marketing/creators/nichola-saleh.md","descriptor":"Nichola Saleh is a Birmingham-based seafreight operations manager at Europa Air & Sea, with experience in logistics operations, service development and team leadership. Saleh is also completing a BSc in Supply Chain Management through Aston University.","linkedin_followers":2298,"linkedin_url":"https://www.linkedin.com/in/nichola-saleh-87583797","youtube_url":null,"photo_url":null,"topics":["leadership","supply-chain","supply-chain-management"],"audiences":["supply-chain-professionals"],"verdict":"Nichola Saleh is most useful for a practitioner voice on sea freight operations, team development and supply chain study.","best_for":"A UK logistics recruiter filling Midlands sea freight operations roles with a people-first message.","not_for":"A paid freight software endorsement or metrics-led product testimonial campaign.","takeaways":["They describe developing others as more meaningful than job titles or performance metrics.","They describe the End Point Assessment as a business report on a real workplace challenge.","They posted a Birmingham Sea Freight Operator vacancy for Europa Air & Sea."],"check_first":"Ask whether they accept paid work and what deliverables, terms and audience data they offer.","main_ideas":["A successful operation depends on people, not just performance measures","Professional learning should connect to the work itself","Career change is framed as a chance to keep growing and contribute"],"partnership_formats":[],"partnership_url":null,"brands":["Europa Worldwide Group Air + Sea","Kuehne+Nagel","Aston University"],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"richard-atkinson","url":"https://b2binfluencer.marketing/creators/richard-atkinson/"},{"id":"james-duggan","url":"https://b2binfluencer.marketing/creators/james-duggan/"}],"engagement":null},{"id":"raymond-c","name":"Raymond C.","url":"https://b2binfluencer.marketing/creators/raymond-c/","markdown_url":"https://b2binfluencer.marketing/creators/raymond-c.md","descriptor":"Raymond C. works on email retention for DTC brands, managing and rebuilding Klaviyo accounts, including automated flows and campaigns.","linkedin_followers":5564,"linkedin_url":"https://www.linkedin.com/in/ecomray","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/raymond-c.webp","topics":["email-marketing","retention-marketing"],"audiences":["dtc-ecommerce"],"verdict":"Raymond C. is most useful for rebuilding Klaviyo retention accounts, fixing broken flows, and reactivating dormant lists safely.","best_for":"A mid-market DTC brand moving to Klaviyo and needing to recover retention revenue safely.","not_for":"A consumer app or martech vendor seeking sponsored creator content with set deliverables and rates.","takeaways":["Wake a dormant list in samples, not one blast.","Flows break quietly, so audit them weekly.","Delivery matters more than the pitch."],"check_first":"Confirm whether they accept sponsorships and ask for audience demographics and comparable retention campaign results.","main_ideas":["Wake a dormant list in samples, not one blast","Flows break quietly, so audit them weekly","Delivery matters more than the pitch","Bigger brands buy speed, and onboarding means a full rebuild","Owner burnout and exits come up in the work"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Shopify","Unnamed DTC brand"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"},{"id":"aminat-hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/"},{"id":"frederick-lansky","url":"https://b2binfluencer.marketing/creators/frederick-lansky/"}],"engagement":null},{"id":"amy-boaz","name":"Amy Boaz","url":"https://b2binfluencer.marketing/creators/amy-boaz/","markdown_url":"https://b2binfluencer.marketing/creators/amy-boaz.md","descriptor":"Amy Boaz is a paid media and performance marketing professional with experience planning and executing B2B and consumer campaigns across channels. The posts also describe team leadership and making paid media easier for colleagues to understand.","linkedin_followers":2587,"linkedin_url":"https://www.linkedin.com/in/amy-boaz","youtube_url":null,"photo_url":null,"topics":["leadership","paid-ads","b2b-marketing","demand-generation","paid-media"],"audiences":["b2b-marketers"],"verdict":"Most useful for paid media strategy and explaining campaign planning to non-specialists.","best_for":"B2B agency or brand needing senior paid media planning and clear client explanation.","not_for":"Sponsored creator posts, media kits, rate cards, or documented audience demographics.","takeaways":["The 4 Rights are right people, place, time, and message.","Media 101 uses cooking analogies to explain paid media to colleagues.","Posts endorse replacing lead-based B2B measurement but do not make the full argument."],"check_first":"Ask for named client results, budgets, or measured outcomes before committing.","main_ideas":["Advertising fundamentals outlast the industry you learned them in","Paid media should be explainable to people who do not work in media","Audience and data come before the channel list","The lead-based B2B model needs replacing — an argument Boaz endorses, not one they make","Leading with empathy and building teams is treated as the point of senior work"],"partnership_formats":[],"partnership_url":null,"brands":["6sense"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"ben-walter","name":"Ben Walter","url":"https://b2binfluencer.marketing/creators/ben-walter/","markdown_url":"https://b2binfluencer.marketing/creators/ben-walter.md","descriptor":"Ben Walter runs partnerships at PostPilot, bringing agencies, technology partners, and ecommerce operators together to explore how direct mail can strengthen their businesses.","linkedin_followers":5057,"linkedin_url":"https://www.linkedin.com/in/-benwalter-","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-walter.webp","topics":["ecommerce","email-marketing","retention-marketing"],"audiences":["ecommerce-brands"],"verdict":"Useful for direct mail and BFCM partnership planning with agencies, ecommerce operators, and technology partners.","best_for":"A direct mail or ecommerce platform seeking BFCM partner content and agency introductions.","not_for":"A consumer lifestyle brand seeking mass reach or TikTok and Instagram unboxing content.","takeaways":["BFCM direct mail should be planned in October, not November.","Postcards after Cyber Monday can encourage one-time buyers to return.","Partnerships reach brands through agencies and technology partners."],"check_first":"Ask for recent comparable results, audience demographics, and commercial terms before committing.","main_ideas":["Direct mail for peak season is an October decision, not a November one","Postcards belong in lifecycle marketing, especially after the peak","Partnerships reach brands through agencies and technology partners","The room is the qualification step","Introductions are the work, and the network is the asset"],"partnership_formats":["Co-hosted education sessions and webinars","Event co-hosting and hosted meetups","Partner and integration introductions","Partner profiles and co-marketing placements"],"partnership_url":null,"brands":["PostPilot","Klaviyo","ATTN Agency","OuterSignal","Herschel Supply Company"],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"zak-cassady-dorion","url":"https://b2binfluencer.marketing/creators/zak-cassady-dorion/"},{"id":"raynee-h","url":"https://b2binfluencer.marketing/creators/raynee-h/"},{"id":"chris-harris","url":"https://b2binfluencer.marketing/creators/chris-harris/"}],"engagement":null},{"id":"william-anderson","name":"William Anderson","url":"https://b2binfluencer.marketing/creators/william-anderson/","markdown_url":"https://b2binfluencer.marketing/creators/william-anderson.md","descriptor":"William Anderson writes and speaks about B2B sales, trust, and customer risk. Anderson's book, *The Room Goes Quiet*, focuses on how sellers can respond when buyers hesitate and decisions carry personal stakes.","linkedin_followers":1050,"linkedin_url":"https://www.linkedin.com/in/william-anderson-advisor","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","sales","sales-leadership","enterprise-sales"],"audiences":["sales-leaders"],"verdict":"Useful for talks and podcast content on why B2B deals stall when buyers hesitate and risk feels personal.","best_for":"A B2B software sales enablement team needing a guest voice on trust and buyer risk.","not_for":"Consumer brands or paid sponsored-post campaigns measured on impressions and follower scale.","takeaways":["Trust and personal risk decide enterprise sales, not product superiority.","When a buyer hesitates, diagnose the risk instead of pushing harder.","Information is commoditized; judgment and credibility are not."],"check_first":"Confirm current audience demographics and engagement results for trust, risk, and AI posts.","main_ideas":["Trust and personal risk decide enterprise sales, not product superiority","When a buyer hesitates, diagnose the risk instead of pushing harder","Information is commoditized; judgment and credibility are not","Responsibility continues after the deal is signed","Silence in a sales room is never neutral"],"partnership_formats":["Podcast interviews","Speaking engagements","Bulk and review book orders"],"partnership_url":null,"brands":["The Room Goes Quiet"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"melissa-johnson","url":"https://b2binfluencer.marketing/creators/melissa-johnson/"},{"id":"tom-davies","url":"https://b2binfluencer.marketing/creators/tom-davies/"},{"id":"becky-lawlor","url":"https://b2binfluencer.marketing/creators/becky-lawlor/"}],"engagement":null},{"id":"tahnee-perry","name":"Tahnee Perry","url":"https://b2binfluencer.marketing/creators/tahnee-perry/","markdown_url":"https://b2binfluencer.marketing/creators/tahnee-perry.md","descriptor":"Tahnee Perry shares practical advice on using AI tools and connected work systems for B2B marketing, sales, and go-to-market operations, including pipeline analysis, content production, and workflow design.","linkedin_followers":15817,"linkedin_url":"https://www.linkedin.com/in/tahneeperry","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tahnee-perry.webp","topics":["artificial-intelligence","revenue-operations","ai-agents"],"audiences":["b2b-marketers"],"verdict":"Tahnee Perry is most useful for practical AI workflows in B2B marketing, sales, and go-to-market operations.","best_for":"A B2B SaaS company seeking AI-assisted pipeline, outbound, or content operations workshops or advisory.","not_for":"A direct-to-consumer wellness or consumer app sponsored post aimed at US consumers aged 18-34.","takeaways":["AI underperforms when isolated from tools and systems teams already use.","Split AI work into stages, each with one bounded job.","A five-step agent method can recover qualified leads that disappear between systems."],"check_first":"Confirm whether they offer paid advisory or workshops, and request rates and terms.","main_ideas":["AI underperforms because it runs in isolation from the tools a team already uses","Split AI work into stages, with one bounded job each","Build a verification step and have one model review another's work","Use AI to make the focus decision, not just write the copy","A small team of agents can find pipeline leaks in days"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic (Claude)","OpenAI (ChatGPT and Codex)","Granola","Semrush","Zapier","SalesIntel.io","AI at Work"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"mohan-sundar","url":"https://b2binfluencer.marketing/creators/mohan-sundar/"},{"id":"rupert-morris","url":"https://b2binfluencer.marketing/creators/rupert-morris/"}],"engagement":null},{"id":"jeffrey-guss","name":"Jeffrey Guss","url":"https://b2binfluencer.marketing/creators/jeffrey-guss/","markdown_url":"https://b2binfluencer.marketing/creators/jeffrey-guss.md","descriptor":"Jeffrey Guss works in product discovery at A.P. Moller–Maersk, focusing on supply chain and logistics. Their posts describe turning complex customer and operational problems into product ideas that teams can test, measure, and put into practice.","linkedin_followers":6424,"linkedin_url":"https://www.linkedin.com/in/jeffrey-guss","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","supply-chain","product-management","product-discovery"],"audiences":["supply-chain-professionals"],"verdict":"Jeffrey Guss is most useful for keynote or workshop insights on expected value metrics and customer centric product discovery.","best_for":"B2B logistics technology brands seeking sharper innovation leadership and customer centric product discovery.","not_for":"Consumer campaigns needing guaranteed reach, demographic targeting, performance commitments, or proven consumer creative work.","takeaways":["Innovation fails more often from bad metrics than bad ideas.","Innovation should be built with customers, not only for them.","More than 120 supply chain leaders focused on asking what they could try together."],"check_first":"Confirm speaking fee, media kit, booking route, and a past session recording or client reference.","main_ideas":["Innovation fails more often from bad metrics than bad ideas","Innovation should be built with customers, not only for them","Product discovery means turning complexity into clarity","Reflect often, scale what works, and stop what doesn't"],"partnership_formats":[],"partnership_url":null,"brands":["A.P. Moller - Maersk","Copenhagen Business School","Expected Value"],"posts_cited":14,"latest_post":"2026-10-01","similar":[{"id":"eva-ponce","url":"https://b2binfluencer.marketing/creators/eva-ponce/"},{"id":"gerry-abbey","url":"https://b2binfluencer.marketing/creators/gerry-abbey/"},{"id":"ken-nelson","url":"https://b2binfluencer.marketing/creators/ken-nelson/"}],"engagement":null},{"id":"justin-lewis","name":"Justin Lewis","url":"https://b2binfluencer.marketing/creators/justin-lewis/","markdown_url":"https://b2binfluencer.marketing/creators/justin-lewis.md","descriptor":"Justin Lewis advises retail and consumer-goods companies on supply chain operations, RFID adoption, and scaling their processes. Lewis's posts focus on helping teams improve delivery, prepare for disruptions, and make technology rollouts work in practice.","linkedin_followers":2455,"linkedin_url":"https://www.linkedin.com/in/justincl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-lewis.webp","topics":["supply-chain"],"audiences":[],"verdict":"Justin Lewis is most useful for practical advice on supply chain operations, RFID adoption, and logistics partner choices.","best_for":"Retail or CPG brands preparing RFID rollouts or improving supply chain and 3PL operations.","not_for":"High-reach consumer influencer campaigns measured by impressions, follower growth, or paid sponsorship deliverables.","takeaways":["Supply chain teams should improve operations, not just deliver day to day.","RFID is a supplier-side operating problem, not just a scanning upgrade.","A 3PL should protect customer experience, not just meet the SLA."],"check_first":"Confirm whether they offer a scoped advisory engagement rather than an implementation contract.","main_ideas":["Supply chain teams should improve, not just deliver","RFID is a supplier-side operating problem, not a scanning upgrade","A 3PL should protect the customer experience, not just meet the SLA","Operational tooling and a vetted expert network support the advisory work","Taking RFID into public industry conversation"],"partnership_formats":["Advisory engagement with J.C. Lewis & Co Advisory","Parabola Experts Program membership","RFID and 3PL advisory conversations"],"partnership_url":null,"brands":["J.C. Lewis & Co Advisory","Parabola","Smalls"],"posts_cited":13,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"giovanni-gonzalez","name":"Giovanni Gonzalez","url":"https://b2binfluencer.marketing/creators/giovanni-gonzalez/","markdown_url":"https://b2binfluencer.marketing/creators/giovanni-gonzalez.md","descriptor":"Giovanni Gonzalez is a leadership coach whose LinkedIn posts discuss integrity, comparison, fulfillment, and conscious leadership. Gonzalez promotes the Leadership Huddle, a recurring conversation about leadership and personal growth.","linkedin_followers":4291,"linkedin_url":"https://www.linkedin.com/in/coach-giovanni-gonzalez","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/giovanni-gonzalez.webp","topics":["artificial-intelligence","leadership","leadership-development"],"audiences":[],"verdict":"Giovanni Gonzalez offers LinkedIn posts and Leadership Huddle conversations on comparison, integrity, guilt, and conscious leadership.","best_for":"A leadership development brand seeking a webinar series on comparison, integrity, and conscious leadership.","not_for":"A performance analytics or revenue platform vendor needing metrics, client results, and named customer outcomes.","takeaways":["Comparison is useful for strategy, structure, and discipline, but harmful as a measure of worth.","Integrity means living in line with stated values, not simply following rules.","Leaders burn out from guilt they never named, not from doing too little."],"check_first":"Request Leadership Huddle registration, attendance, replay completion, audience survey, and sponsor terms.","main_ideas":["Comparison is a tool, not an identity","Integrity is alignment between what you say and how you behave, not rule-following","Leaders burn out from guilt they never named, not from doing too little","Fulfillment is the measure; results and recognition are what quietly replace it"],"partnership_formats":[],"partnership_url":null,"brands":["The Leadership Huddle"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"jm-ryerson","url":"https://b2binfluencer.marketing/creators/jm-ryerson/"},{"id":"art-blanchford","url":"https://b2binfluencer.marketing/creators/art-blanchford/"},{"id":"matthew-biggar","url":"https://b2binfluencer.marketing/creators/matthew-biggar/"}],"engagement":null},{"id":"felix-markman","name":"Felix Markman","url":"https://b2binfluencer.marketing/creators/felix-markman/","markdown_url":"https://b2binfluencer.marketing/creators/felix-markman.md","descriptor":"Felix Markman writes about improving revenue operations: finding waste in SaaS stacks, measuring ROI, and adopting AI and software in ways that work in production.","linkedin_followers":3393,"linkedin_url":"https://www.linkedin.com/in/felixmarkman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/felix-markman.webp","topics":["artificial-intelligence","revenue-operations"],"audiences":[],"verdict":"Felix Markman is most useful for skeptical revenue operations diagnostics, SaaS stack waste, and AI production readiness.","best_for":"A B2B SaaS company seeking cost cuts and better revenue operations efficiency.","not_for":"A campaign asking them to claim an unproven AI interface is production ready.","takeaways":["Most teams look for savings in vendor discounts, not idle seats and overlapping tools.","AI features must be judged by adoption, data quality, governance, and user trust.","Markman cites 36% of SaaS licenses go unused and an illustrative $40K monthly stack exposure."],"check_first":"Confirm recent post results and audience data before scaling a campaign.","main_ideas":["ROI is the deliverable, and small teams can outrun bigger ones","AI features earn their place in production, not in a keynote","The money leaks in stack hygiene, not in vendor negotiation","Start from the whole picture before judging one improvement"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","Zylo"],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"tom-conzelman","name":"Tom Conzelman","url":"https://b2binfluencer.marketing/creators/tom-conzelman/","markdown_url":"https://b2binfluencer.marketing/creators/tom-conzelman.md","descriptor":"Tom Conzelman shares project-management expertise for complex construction, manufacturing, and other technical projects. The posts focus on planning, coordination, regulatory risk, and getting projects ready before construction begins.","linkedin_followers":9233,"linkedin_url":"https://www.linkedin.com/in/tomconzelman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-conzelman.webp","topics":["supply-chain","procurement","supply-chain-risk","manufacturing-workforce"],"audiences":[],"verdict":"Useful for concise prompts on where complex construction or manufacturing projects could run into trouble.","best_for":"Construction or manufacturing brands reaching owners, developers, procurement, and compliance staff.","not_for":"Consumer lifestyle sponsorships with guaranteed reach, fast cadence, or disclosed deliverables.","takeaways":["Most project risk is settled before construction starts.","The superintendent, not the lowest bid, shapes the project.","California legislation can change project risk before construction starts."],"check_first":"Confirm APEX scope, services, rates, and recent audience results.","main_ideas":["Most project risk is settled before construction starts","A law, ruling, or label rule is a cost and procurement decision","Where production sits is a strategy decision, not a logistics detail","The superintendent, not the lowest bid, shapes the project","Fraud risk lives in paperwork and procurement layers"],"partnership_formats":[],"partnership_url":null,"brands":["APEX Project Consulting, Inc."],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"},{"id":"fabian-gmeindl","url":"https://b2binfluencer.marketing/creators/fabian-gmeindl/"}],"engagement":null},{"id":"bennett-cohen","name":"Bennett Cohen","url":"https://b2binfluencer.marketing/creators/bennett-cohen/","markdown_url":"https://b2binfluencer.marketing/creators/bennett-cohen.md","descriptor":"Bennett Cohen shares practical advice for B2B SaaS marketing, especially SEO and AI search. Cohen's posts cover finding attainable, high-intent keywords, answering the smaller searches behind AI-generated answers, and measuring whether AI search brings in customers. Cohen also shares startup marketing roles and lessons from Cohen's company’s customer pipeline.","linkedin_followers":11217,"linkedin_url":"https://www.linkedin.com/in/bennett-cohen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bennett-cohen.webp","topics":["artificial-intelligence","seo"],"audiences":[],"verdict":"Practical SEO and AI search advice for B2B SaaS growth teams.","best_for":"B2B SaaS teams seeking concrete SEO and AI search content.","not_for":"Enterprise campaigns needing guaranteed impressions, demographics, or procurement-focused messaging.","takeaways":["A specific Shopify keyword reached number three in two weeks and drove 21% of demo requests.","Answer smaller fan-out queries behind AI answers, then measure referral, branded, direct, self-reported traffic.","Most of their last ten customers came through LinkedIn content, referrals, and an investor."],"check_first":"Ask for recent performance, audience demographics, and named client results.","main_ideas":["Choose specific search terms you can win, not just the biggest category phrase","Look for the smaller searches behind AI-generated answers","Measure AI search with several signals, not a visibility score alone","Use customer-source data to see whether content is bringing people in","Share practical signals from the startup marketing job market"],"partnership_formats":[],"partnership_url":null,"brands":["Maintouch"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"aabhas-vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/"},{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"},{"id":"mohsin-nisar-m","url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m/"}],"engagement":null},{"id":"tim-stuart","name":"Tim Stuart","url":"https://b2binfluencer.marketing/creators/tim-stuart/","markdown_url":"https://b2binfluencer.marketing/creators/tim-stuart.md","descriptor":"Tim Stuart writes about improving manufacturing operations, including making improvement cases financially defensible, extending continuous improvement beyond production, and connecting plant-floor data to useful decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/timstuart","youtube_url":null,"photo_url":null,"topics":["operational-excellence","continuous-improvement"],"audiences":[],"verdict":"Useful for manufacturing software and systems integration brands needing technical content or a co-presented webinar on IIoT workflows.","best_for":"Manufacturing software and systems integration campaigns on IIoT-native workflows, operational intelligence, and value realisation.","not_for":"Paid brand awareness or product launch campaigns needing rate cards, sponsorship formats, audience guarantees, or reach benchmarks.","takeaways":["Improvement cases fail in finance review, not because the idea is bad","Continuous improvement's problem is reach, not methodology","Accountability is a system-design problem, not a people problem"],"check_first":"Ask for audience demographics and recent post performance on comparable topics and formats.","main_ideas":["Improvement cases fail in finance review, not because the idea is bad","Continuous improvement's problem is reach, not methodology","Accountability is a system-design problem, not a people problem","Raw machine data matters only when it leads to action"],"partnership_formats":[],"partnership_url":null,"brands":["Visual Decisions Inc","Sandalwood Systems Integration Services","Worth Doing","Manufacturing Value Platform"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"dan-caulfield","name":"Dan Caulfield","url":"https://b2binfluencer.marketing/creators/dan-caulfield/","markdown_url":"https://b2binfluencer.marketing/creators/dan-caulfield.md","descriptor":"Dan Caulfield is the CEO of Smokejumper AI, where Caulfield helps defense manufacturers plan and apply AI to operational problems such as quality handoffs, production visibility, and supply chains.","linkedin_followers":11178,"linkedin_url":"https://www.linkedin.com/in/dancaulfield","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-caulfield.webp","topics":["artificial-intelligence","supply-chain","ai-adoption","operational-excellence"],"audiences":[],"verdict":"Dan Caulfield is most useful for practical AI adoption thinking in defense manufacturing workflows.","best_for":"This fits defense suppliers needing an AI roadmap for quality and supply chain workflows.","not_for":"This is not for consumer reach, high-volume short-form video, or packaged multi-channel sponsorship campaigns.","takeaways":["Start with a one-year business outcome, then pick one workflow and baseline it.","A first AI test can be a quality handoff between programs.","Defense AI must be sovereign, air-gapped and compliance-bound."],"check_first":"Ask for audience survey results and recent performance on comparable posts.","main_ideas":["Start with the outcome and one workflow, not the AI model","The real AI threat is a competitor's recursive learning loop","A first AI test can be a quality handoff between programs","Defense AI has to be sovereign, air-gapped and compliance-bound"],"partnership_formats":[],"partnership_url":null,"brands":["Smokejumper AI"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"carly-macmeikan","url":"https://b2binfluencer.marketing/creators/carly-macmeikan/"},{"id":"darron-makrokanis","url":"https://b2binfluencer.marketing/creators/darron-makrokanis/"},{"id":"josh-neuhart","url":"https://b2binfluencer.marketing/creators/josh-neuhart/"}],"engagement":null},{"id":"dan-shaw","name":"Dan Shaw","url":"https://b2binfluencer.marketing/creators/dan-shaw/","markdown_url":"https://b2binfluencer.marketing/creators/dan-shaw.md","descriptor":"Dan Shaw works on B2B sales enablement, helping teams find friction in their sales processes, improve CRM and data integration, and keep deals moving.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/stop-the-friction","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-shaw.webp","topics":["artificial-intelligence","sales","revenue-operations","agentic-ai","sales-enablement"],"audiences":["sales-leaders"],"verdict":"Most useful for diagnosing sales pipeline friction in process, CRM, and data integration.","best_for":"A sales enablement brand campaign about diagnosing pipeline friction before prescribing training.","not_for":"Consumer lifestyle or mass reach campaigns needing upbeat, neutral, visually led product awareness.","takeaways":["Flat sales performance may reflect siloed systems and dated processes, not just training.","Friction points include account ownership, workarounds, approvals, and dropped handoffs after layoffs.","CRM integration can create a single source of truth and plug revenue leaks."],"check_first":"Ask for audience data, post performance, sponsorship terms, client outcomes, and the dashboard article.","main_ideas":["Fix the process before blaming the sales team","Friction has costs that surface after the headline","CRM and data architecture are part of sales enablement","Measure progress and use AI to address workflow problems"],"partnership_formats":[],"partnership_url":null,"brands":["Elemental Sales Enablement","HubSpot","MIT Sloan","Ethos LITE"],"posts_cited":13,"latest_post":"2026-10-02","similar":[{"id":"jake-dunlap","url":"https://b2binfluencer.marketing/creators/jake-dunlap/"},{"id":"orlando-g","url":"https://b2binfluencer.marketing/creators/orlando-g/"},{"id":"amresh-kumar","url":"https://b2binfluencer.marketing/creators/amresh-kumar/"}],"engagement":null},{"id":"travis-roderick","name":"Travis Roderick","url":"https://b2binfluencer.marketing/creators/travis-roderick/","markdown_url":"https://b2binfluencer.marketing/creators/travis-roderick.md","descriptor":"Travis Roderick works in B2B marketing at WellSaid, with a focus on marketing automation, HubSpot, customer lifecycle campaigns, and events for learning and development professionals.","linkedin_followers":3637,"linkedin_url":"https://www.linkedin.com/in/travis-roderick-mba-55960037","youtube_url":null,"photo_url":null,"topics":["revenue-operations","email-marketing","marketing-automation","event-marketing"],"audiences":["b2b-saas"],"verdict":"Useful for hands-on HubSpot lifecycle automation and CRM alignment in B2B marketing operations.","best_for":"A B2B SaaS company needing someone to own HubSpot lifecycle automation and CRM alignment.","not_for":"A paid creator sponsorship or reach-based media buy does not fit.","takeaways":["Automation should support customers after the sale, not stop when a lead becomes a deal.","Precise language helps teams account for workflow edge cases.","Learning a tool means building with it, not just studying it."],"check_first":"Ask for detailed workflow builds and performance results before any engagement.","main_ideas":["Automation should support customers after the sale, too","Precise language prevents problems","Learning a tool means building with it, not just studying it","Events need coordination and iteration to deliver value"],"partnership_formats":[],"partnership_url":null,"brands":["WellSaid","HubSpot"],"posts_cited":12,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"aisha-ayanboade","name":"Aisha Ayanboade","url":"https://b2binfluencer.marketing/creators/aisha-ayanboade/","markdown_url":"https://b2binfluencer.marketing/creators/aisha-ayanboade.md","descriptor":"Aisha Ayanboade develops advertising creative strategy for direct-to-consumer beauty and wellness brands, using customer research to shape ad angles, hooks, and copy.","linkedin_followers":628,"linkedin_url":"https://www.linkedin.com/in/aishaayanboade","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aisha-ayanboade.webp","topics":["paid-ads","meta-ads","creative-strategy","customer-research"],"audiences":[],"verdict":"Aisha Ayanboade is most useful for turning customer research into ad angles, hooks, and copy for DTC beauty and wellness.","best_for":"Saturated DTC beauty or wellness brand needing a reason to switch, not product education.","not_for":"Brands seeking swipe-file hook volume, product education, or distribution-led deals.","takeaways":["Copying a competitor's winning ad is a budget risk, not a shortcut.","Most brands run Level 2 ads in a Level 4 market.","Lifepro Waver angle said it would not replace a gym and targeted knees, back, recovery."],"check_first":"Confirm pricing, turnaround, deliverables, revision rounds, usage rights, inquiry route, and audience reach.","main_ideas":["Customer research is the raw material for an ad, not a preliminary step","The ad has to match the market's awareness level, not the level the brand wishes it were at","Copying a competitor's winning ad is a budget risk","Honesty about what a product will not do, when the category has run out of claims","Paid social placement as the practical distribution layer"],"partnership_formats":[],"partnership_url":null,"brands":["Lifepro Waver"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"adam-clay","name":"Adam Clay","url":"https://b2binfluencer.marketing/creators/adam-clay/","markdown_url":"https://b2binfluencer.marketing/creators/adam-clay.md","descriptor":"Adam Clay writes about agentic commerce and how ecommerce brands can make product information easier for AI platforms to find and use. His posts discuss retail product data, search tools, and changes in AI shopping, often sharing analysis from Retailgentic and Scot Wingo.","linkedin_followers":10928,"linkedin_url":"https://www.linkedin.com/in/adamclay211","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-clay.webp","topics":["artificial-intelligence","ecommerce","seo","agentic-commerce","ai-search-visibility","generative-engine-optimization"],"audiences":["ecommerce-brands"],"verdict":"Adam Clay is useful for an accessible view of agentic commerce and product data concerns.","best_for":"B2B ecommerce platforms planning content on product data or commerce search.","not_for":"Consumer lifestyle brands seeking paid video or reach and engagement guarantees.","takeaways":["AI agents can only sell products they can read, so product data matters.","The brand website is the canonical product definition, even when retailers make sales.","GEO and AEO tools help crawl hygiene and PR but are oversold for growth."],"check_first":"Confirm audience analytics, how they handle ReFiBuy.ai, and source attribution.","main_ideas":["AI agents can only sell what they can read, so product data is the real work","The brand website is the canonical definition of a product, even when retailers make the sales","GEO and AEO tools are useful for crawl hygiene and PR, but oversold as a growth strategy","Agentic commerce is moving faster than its current traffic share suggests","Clay's main output is curation and amplification of Retailgentic and Scot Wingo"],"partnership_formats":[],"partnership_url":null,"brands":["ReFiBuy.ai","Retailgentic"],"posts_cited":11,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"andre-de-freitas","name":"Andre de Freitas","url":"https://b2binfluencer.marketing/creators/andre-de-freitas/","markdown_url":"https://b2binfluencer.marketing/creators/andre-de-freitas.md","descriptor":"Andre de Freitas works on Shopify ecommerce projects at THAILS, a Shopify Plus agency. De Freitas's posts describe platform migrations, subscription systems, storefronts, and automation for ecommerce brands.","linkedin_followers":6946,"linkedin_url":"https://www.linkedin.com/in/andredefreitas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andre-de-freitas.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","ecommerce-operations"],"audiences":["ecommerce-brands"],"verdict":"They are most useful for Shopify Plus migrations, subscription rebuilds, multi-market storefronts, and ecommerce automation projects.","best_for":"European subscription businesses consolidating WooCommerce and subscription tools onto Shopify Plus before peak season.","not_for":"Paid sponsored placements or creator ambassadorships with media kits, rates, reach targets, and fast turnaround.","takeaways":["Manual processes are the weak point, and peak season exposes them.","AI belongs in how a business operates, not in its feature list.","Pulse4All rebuild migrated more than 3,000 subscriptions and built a customer portal."],"check_first":"Confirm recent results on comparable topics and formats, plus audience breakdown by country and job role.","main_ideas":["Manual processes are the weak point, and peak season exposes them","AI belongs in how a business operates, not in its feature list","Subscription commerce should be rebuilt as one system, not patched storefront by storefront","Advice should come from having run the stores","In-person market presence creates alignment that online channels do not"],"partnership_formats":[],"partnership_url":null,"brands":["THAILS","Pulse4All"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"betty-chen","name":"Betty Chen","url":"https://b2binfluencer.marketing/creators/betty-chen/","markdown_url":"https://b2binfluencer.marketing/creators/betty-chen.md","descriptor":"Betty Chen is a cross-border strategy consultant who helps connect East Asian technology and manufacturing companies with international markets. Their work includes market-entry strategy, partner introductions, and translating business and cultural expectations across markets.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bettytheconsultant","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for cross-border market-entry thought leadership and introductions with Taiwanese advanced-manufacturing suppliers.","best_for":"A cross-border consultancy or advanced-manufacturing brief needing thought leadership and supplier introductions.","not_for":"Consumer lifestyle campaigns wanting fixed sponsored posts, demographic guarantees, or a published rate card.","takeaways":["Cross-border market entry fails when Taiwanese suppliers cannot read a market.","Legibility depends on familiarity, transparent information, trust signals, routes, and decision-making practices.","Localisation is a strategic advantage, and Asia is a capital-rich end market."],"check_first":"Confirm scope, fees, deliverables, and current audience data; no rate card or inquiry route is published.","main_ideas":["The obstacle in cross-border market entry is legibility, not opportunity","Taiwan's supply chain has to be understood through its working culture, not just a sector report","Localization is a strategic advantage, not a finishing touch","Asia is a capital-rich end market, not just a supplier base","Market entry is done in person, through local relationships"],"partnership_formats":[],"partnership_url":null,"brands":["BuonX Consultancy"],"posts_cited":11,"latest_post":"2026-09-28","similar":[{"id":"mohammad-ramzy","url":"https://b2binfluencer.marketing/creators/mohammad-ramzy/"},{"id":"richard-sherman","url":"https://b2binfluencer.marketing/creators/richard-sherman/"},{"id":"pierre-le-manh","url":"https://b2binfluencer.marketing/creators/pierre-le-manh/"}],"engagement":null},{"id":"william-bohler","name":"William Bohler","url":"https://b2binfluencer.marketing/creators/william-bohler/","markdown_url":"https://b2binfluencer.marketing/creators/william-bohler.md","descriptor":"William Bohler researches the human side of cybersecurity, including how mindfulness and motivation relate to burnout and turnover among cybersecurity professionals. Bohler also promotes a LinkedIn community connecting practitioners with academic research on workforce issues.","linkedin_followers":2126,"linkedin_url":"https://www.linkedin.com/in/williambohler","youtube_url":null,"photo_url":null,"topics":["cybersecurity"],"audiences":["cybersecurity-professionals"],"verdict":"Bohler is most useful for research-informed content on cybersecurity burnout, motivation, retention, and practitioner research.","best_for":"A cybersecurity workforce development brand seeking research-led webinar or content collaboration.","not_for":"Product-led demand generation, vendor pitches, platform demos, or CISO buying committee campaigns.","takeaways":["Posts say industry discusses burnout more than it researches it.","Dissertation survey studies mindfulness and motivation in cybersecurity professionals.","Community connects practitioners with IRB-approved workforce research, excluding vendor pitches and product marketing."],"check_first":"Ask Bohler for audience analytics and study findings before any campaign.","main_ideas":["The industry discusses burnout more than it researches it","Mindfulness and motivation are the under-researched levers for retention","Practitioner participation is the missing input in workforce research","A research channel defined by what it excludes","The human side of cybersecurity is the beat, not just the dissertation"],"partnership_formats":[],"partnership_url":null,"brands":["Walsh College","Cybersecurity Professionals for Academic Research"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"dan-haagman","url":"https://b2binfluencer.marketing/creators/dan-haagman/"},{"id":"derek-harp","url":"https://b2binfluencer.marketing/creators/derek-harp/"},{"id":"jm-ryerson","url":"https://b2binfluencer.marketing/creators/jm-ryerson/"}],"engagement":null},{"id":"mohsin-nisar-m","name":"Mohsin Nisar M.","url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m/","markdown_url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m.md","descriptor":"Mohsin Nisar M. writes about ecommerce SEO and AI search visibility, with a focus on optimizing product pages and helping brands become more useful answers and recommendations in search.","linkedin_followers":2661,"linkedin_url":"https://www.linkedin.com/in/muhsenofficial","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mohsin-nisar-m.webp","topics":["artificial-intelligence","ecommerce","seo","brand-positioning","generative-engine-optimization"],"audiences":["ecommerce-marketers","b2b-saas-marketers"],"verdict":"Useful for explaining ecommerce SEO and AI search visibility through product-page frameworks and GEO/AEO education.","best_for":"A B2B ecommerce SaaS company planning a GEO/AEO content series on product pages.","not_for":"Consumer-facing brands wanting fast sponsored placements, rate cards, demographic reach data, or short-form video assets.","takeaways":["Product pages should answer the whole buying question, not just rank for keywords.","AI search visibility has three routes: SEO, AEO, and GEO.","Positioning, proof, and multi-platform presence matter more than keyword tactics."],"check_first":"Confirm channels, formats, terms, deliverables, pricing, and audience or performance data.","main_ideas":["Make product pages answer the whole buying question","Treat AI search as several routes to visibility","Give AI a specific reason to recommend the brand"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"david-giersdorf","name":"David Giersdorf","url":"https://b2binfluencer.marketing/creators/david-giersdorf/","markdown_url":"https://b2binfluencer.marketing/creators/david-giersdorf.md","descriptor":"David Giersdorf writes about business strategy, travel-industry economics, marketing, and resilience. The posts use examples—from travel booking and cruise disruptions to major company listings—to explain how businesses can create demand, adapt under pressure, and benefit from industry shifts.","linkedin_followers":11981,"linkedin_url":"https://www.linkedin.com/in/davidgiersdorf","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-giersdorf.webp","topics":[],"audiences":[],"verdict":"David Giersdorf is most useful for strategy talks on travel demand, resilience, and market shifts.","best_for":"A luxury travel agency keynote on strategic resilience and demand creation.","not_for":"A performance marketing platform seeking guaranteed cost per lead and scripted ads.","takeaways":["High-value sales fail when marketers capture demand instead of creating it.","Efficiency expands travel demand and increases the need for expert advisors.","A huge IPO matters most in the industries it reprices around it."],"check_first":"Confirm audience composition, fees, exclusivity, recording rights, and deliverables before booking.","main_ideas":["High-value sales fail when marketers capture demand instead of creating it","Efficiency expands travel demand and increases the need for expert advisors","Resilience comes from clarity and accumulated action, not just crisis response","A huge IPO matters most in the industries it reprices around it"],"partnership_formats":[],"partnership_url":null,"brands":["Strategic Alchemy"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"gill-andrews","name":"Gill Andrews","url":"https://b2binfluencer.marketing/creators/gill-andrews/","markdown_url":"https://b2binfluencer.marketing/creators/gill-andrews.md","descriptor":"Gill Andrews helps businesses improve their websites, with a focus on clear messaging and conversion-focused copy. Andrews's advice covers making website language more concrete, improving ecommerce conversion copy, and asking the strategic questions that shape a website review.","linkedin_followers":5808,"linkedin_url":"https://www.linkedin.com/in/gill-andrews","youtube_url":"https://www.youtube.com/channel/UCw5YgNXAQhw6uAGje7jf-iw","photo_url":null,"topics":["ecommerce","ecommerce-conversion"],"audiences":[],"verdict":"Gill Andrews is most useful for improving website messaging and conversion copy through audits or workshops.","best_for":"B2B SaaS brands seeking clearer homepage messaging and conversion copy audits or workshops.","not_for":"Consumer lifestyle or retail sponsorship campaigns wanting broad reach and rate cards.","takeaways":["Vague taglines fail to help readers picture an outcome; rewrites name buyer and result.","Loss aversion can reframe benefits as loss prevention and put a number on status quo cost.","Six discovery questions cover offer, unique value, ideal client, traffic sources, and competitors."],"check_first":"Confirm LinkedIn audience demographics and newsletter subscriber data by job role and company type.","main_ideas":["If prospects can't picture the outcome, they won't buy","Conversion copy is applied behavioural science, not clever wording","Diagnose the business before rewriting the website","Clarity applies to the words users act on, not just marketing pages","Persuasion techniques come with limits and honest boundaries"],"partnership_formats":[],"partnership_url":null,"brands":["Babuwear","Canva"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"teratha-williams","name":"Teratha Williams","url":"https://b2binfluencer.marketing/creators/teratha-williams/","markdown_url":"https://b2binfluencer.marketing/creators/teratha-williams.md","descriptor":"Teratha Williams writes about how HR can define its role in an organization, make recruiting fair and effective, and use technology without losing human judgment.","linkedin_followers":4564,"linkedin_url":"https://www.linkedin.com/in/teratha","youtube_url":"https://www.youtube.com/channel/UCrlBPCdPH3eLjL-sn_FGcxA","photo_url":"https://b2binfluencer.marketing/assets/avatars/teratha-williams.webp","topics":["artificial-intelligence","recruiting","hr"],"audiences":[],"verdict":"They are most useful for explaining how HR's purpose, fair recruiting, and human judgment shape technology use.","best_for":"A B2B HR tech webinar about HR's purpose and positioning.","not_for":"A paid AI screening campaign that removes human review from candidate selection.","takeaways":["AI cannot answer why HR exists in a given organization.","A recruiting process without enforcement is paperwork, not protection.","Automate administration, but do not automate discernment."],"check_first":"Ask for audience demographics and comparable webinar results before contacting them.","main_ideas":["AI cannot answer why HR exists in a given organization","A recruiting process without enforcement is paperwork, not protection","The recruiting process already signals how leadership sees HR","Automate administration, but do not automate discernment","HR survives automation by moving its value up toward experience design"],"partnership_formats":[],"partnership_url":null,"brands":["Business of HR"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"maria-christopoulos-katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/"},{"id":"katrina-ungar","url":"https://b2binfluencer.marketing/creators/katrina-ungar/"},{"id":"molley-ricketts","url":"https://b2binfluencer.marketing/creators/molley-ricketts/"}],"engagement":null},{"id":"michael-tanenhaus","name":"Michael Tanenhaus","url":"https://b2binfluencer.marketing/creators/michael-tanenhaus/","markdown_url":"https://b2binfluencer.marketing/creators/michael-tanenhaus.md","descriptor":"Michael Tanenhaus writes about helping managed service providers handle complex IT and security work, close operational gaps, and deliver advanced services through white-label engineering partnerships.","linkedin_followers":8035,"linkedin_url":"https://www.linkedin.com/in/michaeltanenhaus","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-tanenhaus.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Most useful for helping MSPs turn complex IT and security delivery gaps into practical next steps.","best_for":"MSP enablement or white-label Tier-4 provider seeking candid content for scaling MSP owners and delivery leaders.","not_for":"Cybersecurity vendors selling directly to mid-market end clients needing named buyer targeting and public references.","takeaways":["An identity project stalled eight months because nobody owned badge printing.","A security stack can look complete while alert review and restore testing go unowned.","Anonymized case studies, private reference calls, and assessments can prove sensitive security work."],"check_first":"Confirm audience includes scaling MSP decision-makers and request performance and audience data.","main_ideas":["An efficient MSP build can still fail on client-side logistics","Security exposure sits in the seams between tools, not in the tool list","Extend capability with white-label Tier-4 partners instead of permanent senior headcount","Proof for advanced-services work has to be built before the RFP arrives","Diagnostic questions and war stories as the working method"],"partnership_formats":["White-label Tier-4 delivery capacity","Security stack execution review as a first step","Confidential delivery with agreed attribution"],"partnership_url":null,"brands":["Mavenspire"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"eduardo-frias","name":"Eduardo Frias","url":"https://b2binfluencer.marketing/creators/eduardo-frias/","markdown_url":"https://b2binfluencer.marketing/creators/eduardo-frias.md","descriptor":"Eduardo Frias leads Professional Services at Shopify, helping merchants get onto the platform and solve complex commerce problems. Their LinkedIn posts also discuss AI search and enterprise commerce migrations, drawing on their experience as an enterprise CTO.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/eduardofrias","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ai-search"],"audiences":[],"verdict":"Frias is useful for grounded practitioner commentary on AI search, enterprise commerce migrations, and Shopify Professional Services.","best_for":"This fits a commerce platform or retail-tech session on AI search and replatforming for enterprise decision-makers.","not_for":"This does not fit a paid sponsored activation with guaranteed posts, impressions, rates, or shopper audience.","takeaways":["AI-referred and organic traffic serve different customer needs and share groundwork.","Replatforming changes catalog checks and project scoping, but people still set strategy.","A performance issue was resolved in days after months of difficulty."],"check_first":"Confirm whether they accept sponsorships, package details, and audience role data.","main_ideas":["AI search is not a bet against organic search — the same work serves both","Replatforming risk has changed shape, but teams are still pricing it with old numbers","Explaining platform services through a merchant outcome","Interviewing Shopify partners as a recurring community format"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","P3 Media"],"posts_cited":10,"latest_post":"2026-08-13","similar":[{"id":"justin-emond","url":"https://b2binfluencer.marketing/creators/justin-emond/"},{"id":"daniel-silva","url":"https://b2binfluencer.marketing/creators/daniel-silva/"},{"id":"shali-rana-reed","url":"https://b2binfluencer.marketing/creators/shali-rana-reed/"}],"engagement":null},{"id":"blake-madden","name":"Blake Madden","url":"https://b2binfluencer.marketing/creators/blake-madden/","markdown_url":"https://b2binfluencer.marketing/creators/blake-madden.md","descriptor":"Blake Madden writes and hosts about healthcare technology and health-system operations, including AI in revenue-cycle work and care delivery. The posts point readers to deep dives and episodes of the Claims Denied podcast.","linkedin_followers":28797,"linkedin_url":"https://www.linkedin.com/in/blakecmadden","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/blake-madden.webp","topics":["artificial-intelligence","healthcare"],"audiences":[],"verdict":"Most useful for sponsored deep dives and podcast segments on healthcare IT and revenue-cycle operations.","best_for":"B2B campaigns for healthcare IT vendors selling coding, revenue-cycle, or utilization software to hospital leaders.","not_for":"Consumer wellness apps, patient-facing product reviews, lifestyle videos, or patient acquisition campaigns.","takeaways":["AKASA post explains inpatient coding complexity, AI intended workflow, and third-party accuracy measures.","OhioHealth post reports hospital days saved, cost savings, and staff hours automated.","R1 post focuses on catching revenue-cycle risk earlier while keeping physician expertise central."],"check_first":"Confirm audience job titles, seniority, geography, and organization type before a sponsored partnership.","main_ideas":["Buy systems that act, while keeping control with the health system","Vendors should bring receipts; guaranteed ROI is becoming the bar","Move revenue-cycle work upstream to catch risk before it becomes a denial","Access is a differentiation lever health systems still control—and often give away","Value-based care policy and the physician enterprise belong in the same conversation as product news"],"partnership_formats":["Sponsored written deep dive","Sponsored executive video conversation","Sponsored product launch breakdown","Owned podcast episode"],"partnership_url":null,"brands":["Qventus","R1 RCM","AKASA","Lumeris","Navvis"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"justin-nicols","url":"https://b2binfluencer.marketing/creators/justin-nicols/"},{"id":"ahmed-omar","url":"https://b2binfluencer.marketing/creators/ahmed-omar/"},{"id":"michael-belkin","url":"https://b2binfluencer.marketing/creators/michael-belkin/"}],"engagement":null},{"id":"dominik-ciso","name":"Dominik Cisoń","url":"https://b2binfluencer.marketing/creators/dominik-ciso/","markdown_url":"https://b2binfluencer.marketing/creators/dominik-ciso.md","descriptor":"Principal Customer Success Manager at Paligo, helping organizations get more value from structured content management.","linkedin_followers":1803,"linkedin_url":"https://www.linkedin.com/in/dominikcison","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","customer-success","customer-experience","customer-retention"],"audiences":[],"verdict":"Most useful for practitioner-led B2B customer success content on CS versus CX, AI workflows, and cross-border accounts.","best_for":"A customer success software vendor needing practitioner-led content for CS and CX leaders.","not_for":"Broad-reach consumer campaigns needing frequent short-form video, virality, paid amplification, or direct-response sign-ups.","takeaways":["Customer experience owns the full journey and leans on CSAT, NPS, and conversion rates.","Customer success owns onboarding, outcomes, retention, and net revenue retention.","AI can help with meeting notes, transcription, email drafting, recording review, and churn prediction."],"check_first":"Confirm recent results, reach, engagement data, and audience demographics before contacting them.","main_ideas":["Customer success and customer experience are different jobs with different scoreboards","AI takes the paperwork, not the relationship","Judge customer success training on recency and immediate usefulness","Customer success inside a technical documentation product","Cross-border client management as a stated area of practice"],"partnership_formats":[],"partnership_url":null,"brands":["Paligo","Winning by Design"],"posts_cited":11,"latest_post":"2026-08-26","similar":[],"engagement":null},{"id":"phil-herridge","name":"Phil Herridge","url":"https://b2binfluencer.marketing/creators/phil-herridge/","markdown_url":"https://b2binfluencer.marketing/creators/phil-herridge.md","descriptor":"Phil Herridge works on AI sales enablement at The Sales Enablement Group, focusing on helping businesses connect AI and automation to qualified leads, sales pipeline growth and measurable revenue results.","linkedin_followers":31428,"linkedin_url":"https://www.linkedin.com/in/philipherridge","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/phil-herridge.webp","topics":["artificial-intelligence","sales","b2b-sales"],"audiences":[],"verdict":"Phil Herridge connects AI and automation claims to sales pipeline, qualified conversations, and measurable commercial results.","best_for":"B2B SaaS selling AI pipeline measurement or sales enablement to small and mid-sized sales leaders.","not_for":"Consumer or mass-market campaigns, or enterprise infrastructure aimed at senior engineering and platform buyers.","takeaways":["AI visibility is not a result unless it leads to a commercial action.","Automation should improve sales, not just internal efficiency.","Traditional SEO metrics measure a different game from AI search."],"check_first":"Ask for reach, engagement, audience demographics, available sponsored formats, rates, and deliverables before committing.","main_ideas":["AI visibility is not a result unless it leads to a commercial action","Automation should improve sales, not just internal efficiency","AI-era measurement should track intent, not rely only on traditional SEO metrics","AI advice for smaller businesses should show a measurable financial return"],"partnership_formats":[],"partnership_url":null,"brands":["The Sales Enablement Group"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"},{"id":"saikat-sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/"},{"id":"scott-livingston-valentine","url":"https://b2binfluencer.marketing/creators/scott-livingston-valentine/"}],"engagement":null},{"id":"georgio-b","name":"Georgio B.","url":"https://b2binfluencer.marketing/creators/georgio-b/","markdown_url":"https://b2binfluencer.marketing/creators/georgio-b.md","descriptor":"Georgio B. writes about enterprise AI for sales and go-to-market teams, emphasizing the data and business context needed to make AI useful, trustworthy, and connected to revenue work.","linkedin_followers":1869,"linkedin_url":"https://www.linkedin.com/in/georgiobantos","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","ai-agents","enterprise-ai","crm-data-quality","responsible-ai"],"audiences":[],"verdict":"Most useful for explaining why enterprise AI projects stall on data and business context for revenue teams.","best_for":"B2B SaaS brands selling revenue data, CRM enrichment, or go-to-market AI that want argument-led creator content.","not_for":"Consumer app launches aimed at broad non-professional audiences, such as fitness, food delivery, or personal finance.","takeaways":["They call the limit from fragmented information the Context Ceiling.","They argue most AI failures come from weak data, not weak models.","They link governed CRM data to trust in forecasts and revenue."],"check_first":"Confirm a documented commercial offer, audience demographics, and recent engagement for sponsored-style posts.","main_ideas":["Enterprise AI's limit is business context, not model capability","AI failure is primarily a data problem—and an ownership problem","Revenue AI is an inflection; the question is what system of record the AI reasons over","Data governance and trust are a revenue argument, not a compliance cost"],"partnership_formats":[],"partnership_url":null,"brands":["People.ai"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"mark-bidgood","url":"https://b2binfluencer.marketing/creators/mark-bidgood/"},{"id":"amanda-dicicco-stilman","url":"https://b2binfluencer.marketing/creators/amanda-dicicco-stilman/"},{"id":"robert-bimm","url":"https://b2binfluencer.marketing/creators/robert-bimm/"}],"engagement":null},{"id":"joe-wyatt","name":"Joe Wyatt","url":"https://b2binfluencer.marketing/creators/joe-wyatt/","markdown_url":"https://b2binfluencer.marketing/creators/joe-wyatt.md","descriptor":"Joe Wyatt works at AfterShip on post-purchase eCommerce: the delivery updates, order changes, and returns that shape a customer's experience after checkout.","linkedin_followers":8600,"linkedin_url":"https://www.linkedin.com/in/josephdwyatt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-wyatt.webp","topics":["ecommerce","ecommerce-retention"],"audiences":["ecommerce-operators"],"verdict":"Useful for explaining post-purchase operations and retention to eCommerce and retail operators.","best_for":"A post-purchase software company wanting an eCommerce expert for advisory or working-session engagement.","not_for":"A consumer personal-care subscription brand wanting paid creator content for general shoppers.","takeaways":["A wrong address after checkout can become a cancellation, return, or wrong delivery.","Self-service changes and a short fulfillment hold can help avoid those outcomes.","A first order for a replenishable product may matter months after peak season."],"check_first":"Confirm audience role, seniority, geography, and results from comparable post-purchase talks or posts.","main_ideas":["Post-purchase is the touchpoint a brand fully owns","Certainty beats speed","A wrong address after checkout is a retention problem, not a support ticket","Plan peak around who comes back in January","Put the observation in front of operators and hand the question back"],"partnership_formats":[],"partnership_url":null,"brands":["AfterShip","Dell Technologies","Shopify","Gorgias","Lazer Technologies","Signifyd","CALA"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ianthe-hernandez","name":"Ianthe Hernandez","url":"https://b2binfluencer.marketing/creators/ianthe-hernandez/","markdown_url":"https://b2binfluencer.marketing/creators/ianthe-hernandez.md","descriptor":"Ianthe Hernandez writes about customer success and SaaS operations, with a focus on turning customer goals into clear plans, improving handoffs between teams, building trust in CRM workflows, and spotting churn risks early.","linkedin_followers":4130,"linkedin_url":"https://www.linkedin.com/in/ianthehernandez","youtube_url":"https://www.youtube.com/channel/UCorbZg7L4HZWm4YpMByMhZA","photo_url":null,"topics":["customer-success"],"audiences":[],"verdict":"Ianthe Hernandez is most useful for practical customer success and SaaS operations diagnosis.","best_for":"A B2B SaaS company seeking customer success consulting on handoffs and CRM adoption.","not_for":"Campaigns needing large or precise audience reach, or proof of measured client outcomes.","takeaways":["A CRM can be configured correctly and still fail because people do not trust the process.","A customer success plan should convert goals into ownership, milestones, risks, and measures.","Customer experience breaks in handoffs between teams."],"check_first":"Ask for recent LinkedIn results, audience data, and any proof of measured client outcomes.","main_ideas":["A CRM can be configured correctly and still fail because people do not trust the process around it","A customer success plan should convert goals into ownership, milestones, risks, and measures","Customer experience breaks in the handoffs between teams","Read churn through early signals and triage it with three questions","Executive updates should be built around the next decision, not around completeness"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"keith-anderson","name":"Keith Anderson","url":"https://b2binfluencer.marketing/creators/keith-anderson/","markdown_url":"https://b2binfluencer.marketing/creators/keith-anderson.md","descriptor":"Keith Anderson writes about how organizations can measure the business value of AI rollouts, including tracking time and costs and presenting results to CFOs and boards.","linkedin_followers":10460,"linkedin_url":"https://www.linkedin.com/in/keithand","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keith-anderson.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"They help organizations measure the business value of AI rollouts and present results to finance leaders.","best_for":"B2B SaaS companies launching AI features for enterprise accounts targeting finance and operations leaders.","not_for":"They are not suitable for campaigns requiring deep technical walkthrough content for working engineers.","takeaways":["Adoption rates measure access, not changed work.","They provide a formula for estimating annual recovered capacity.","They advise leading the business case with the result."],"check_first":"Ask for recent results on comparable topics and audience survey data before scaling.","main_ideas":["Adoption rates measure access, not changed work","A recoverable-hours formula that survives finance review","Lead the business case with the result, then defend the method","Measurement has to be designed before the rollout, not reconstructed after","Writes for the people who have to defend the spend"],"partnership_formats":[],"partnership_url":null,"brands":["Work Redesigned"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"russell-lester","name":"Russell Lester","url":"https://b2binfluencer.marketing/creators/russell-lester/","markdown_url":"https://b2binfluencer.marketing/creators/russell-lester.md","descriptor":"Russell Lester is a finance leader and former CFO at a B2B payments company. They write about CFO decisions on AI and software spending, cost control, and how companies assess vendor pricing. Their posts also discuss Tropic’s software-spend tools and market intelligence.","linkedin_followers":3554,"linkedin_url":"https://www.linkedin.com/in/russell-lester-aa98463","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/russell-lester.webp","topics":["artificial-intelligence","leadership"],"audiences":["cfos"],"verdict":"Russell Lester offers targeted finance-leader commentary on AI and software spending, cost control, and vendor pricing.","best_for":"A B2B SaaS campaign on AI-cost or software-spend management aimed at finance leaders.","not_for":"Payments or fintech brands seeking broad reach or independent processor comparisons.","takeaways":["AI bills repeat the zombie-renewal problem in a faster, less predictable form.","Approve AI spending by the outcome the tool is hired to deliver; units are not comparable.","Vendor bundles may be product logic or revenue protection; test which."],"check_first":"Ask for follower breakdown by seniority, industry, region and sponsorship terms.","main_ideas":["AI bills repeat the zombie-renewal problem in a faster, less predictable form","Approve AI spending based on the outcome the tool is hired to deliver; the units are not comparable","Getting wealthy and staying wealthy require opposite instincts, and CFOs have to hold both","When a vendor bundles features and raises the cost, test whether it is product logic or revenue protection"],"partnership_formats":[],"partnership_url":null,"brands":["Tropic","Stripe"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"justin-etkin","url":"https://b2binfluencer.marketing/creators/justin-etkin/"},{"id":"david-campbell","url":"https://b2binfluencer.marketing/creators/david-campbell/"},{"id":"ahikam-kaufman","url":"https://b2binfluencer.marketing/creators/ahikam-kaufman/"}],"engagement":null},{"id":"alex-strand","name":"Alex Strand","url":"https://b2binfluencer.marketing/creators/alex-strand/","markdown_url":"https://b2binfluencer.marketing/creators/alex-strand.md","descriptor":"Alex Strand works with B2B brands on sales strategy, CRM data quality and contact enrichment, and building stronger outbound pipelines. Strand's posts describe this work through Sales Design Labs, including examples involving franchise brands.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alex-strand-37555a116","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-strand.webp","topics":["sales","crm-data-quality"],"audiences":[],"verdict":"Alex Strand is most useful for B2B sales strategy, CRM data quality, contact enrichment, and outbound pipeline advice.","best_for":"B2B sales enablement or data services campaigns with content and advisory sessions.","not_for":"Bulk LinkedIn contact-export or scraping-based prospecting campaigns.","takeaways":["Weak pipelines often reflect poor audience data and habits, not simply too few leads.","A 500-location franchise brand reportedly rose from 15% to 97% contact accuracy.","A B2B brand expanded enriched HubSpot contacts from 2,000 to 185,000."],"check_first":"Confirm recent audience results and whether they offer sponsorships or partnerships.","main_ideas":["Fix the data behind the pipeline before chasing more leads","Treat CRM data as an ongoing responsibility, not a one-time cleanup","Large companies need shared ownership of audience data","Build sales around verifiable data and warm signals, not scraping","Ask better questions instead of trying to sound like the expert"],"partnership_formats":[],"partnership_url":null,"brands":["Sales Design Labs","Apollo","Seamless","HubSpot"],"posts_cited":13,"latest_post":"2026-07-07","similar":[],"engagement":null},{"id":"jamie-leos","name":"Jamie Leos","url":"https://b2binfluencer.marketing/creators/jamie-leos/","markdown_url":"https://b2binfluencer.marketing/creators/jamie-leos.md","descriptor":"Jamie Leos works with leaders of oral surgery and specialty practices on practice management, healthcare operations, and revenue cycle processes. Their posts focus on spotting operational problems early, helping new practice leaders understand the numbers and questions that matter, and improving the patient experience.","linkedin_followers":868,"linkedin_url":"https://www.linkedin.com/in/jamie-leos","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jamie-leos.webp","topics":["leadership","healthcare"],"audiences":[],"verdict":"Jamie Leos is most useful for practical practice management and revenue cycle guidance for oral surgery and specialty practice leaders.","best_for":"A healthcare consulting firm seeking thought leadership for practice owners and managers.","not_for":"A reach-led consumer awareness campaign with product or clinical demonstration videos.","takeaways":["A missed insurance-card scan delayed reimbursement for weeks, showing a process visibility problem.","Patient experience starts with the first phone call and scheduling, not the exam room.","New practice owners need to know what to look for, not everything on day one."],"check_first":"Confirm scope, rights, deliverables, compensation, and audience data before committing.","main_ideas":["Most practice breakdowns are visibility and system problems, not staff failures","Proactive leadership means spot-checking the process before a claim or patient problem escalates","Patient experience starts with the first phone call and scheduling, not the exam room","New practice owners need to know what to look for, not everything on day one","Asking for help is a leadership strength, not an admission of failure"],"partnership_formats":[],"partnership_url":null,"brands":["Steadman Clinic","Jamie Leos Consulting"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"mason-moyer","url":"https://b2binfluencer.marketing/creators/mason-moyer/"},{"id":"ahmed-omar","url":"https://b2binfluencer.marketing/creators/ahmed-omar/"},{"id":"rich-lebrun","url":"https://b2binfluencer.marketing/creators/rich-lebrun/"}],"engagement":null},{"id":"sara-rafiq","name":"Sara Rafiq","url":"https://b2binfluencer.marketing/creators/sara-rafiq/","markdown_url":"https://b2binfluencer.marketing/creators/sara-rafiq.md","descriptor":"Sara Rafiq is a media buyer and performance marketer who works on Meta advertising for eCommerce and direct-to-consumer brands, including ad strategy, creative testing, and campaign optimization.","linkedin_followers":4391,"linkedin_url":"https://www.linkedin.com/in/sara501","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sara-rafiq.webp","topics":["paid-ads","creative-testing","performance-marketing"],"audiences":["dtc-brands","ecommerce-brands"],"verdict":"Sara Rafiq is most useful for hands-on Meta ad strategy, creative testing, and campaign optimization for eCommerce and DTC brands.","best_for":"A DTC eCommerce brand already running Meta ads and seeking better performance and profitable scale.","not_for":"A B2B software company wanting sponsored posts or ambassador content judged on reach and impressions.","takeaways":["Most brands need a better offer, not a new product.","Static ads succeed on angle, not on design.","Media buying is a process discipline, not a hunt for a winner."],"check_first":"Confirm which areas Sara Rafiq covers, who holds ad account access, and how reporting will be delivered.","main_ideas":["Most brands need a better offer, not a new product","Static ads succeed on angle, not on design","Media buying is a process discipline, not a hunt for a winner","Creative, tracking and scaling belong in the same job","Explain the work in public, including the failures"],"partnership_formats":["Meta Ads management and creative testing engagement"],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sabrina-l","name":"Sabrina L.","url":"https://b2binfluencer.marketing/creators/sabrina-l/","markdown_url":"https://b2binfluencer.marketing/creators/sabrina-l.md","descriptor":"Sabrina L. is a workforce-development coach who shares stories about helping learners prepare for semiconductor and advanced-manufacturing careers. The work includes career-connected training with Austin Community College and hosting an episode of Merit America’s Promoted podcast.","linkedin_followers":904,"linkedin_url":"https://www.linkedin.com/in/sabrina-leads","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sabrina-l.webp","topics":["workforce-development"],"audiences":[],"verdict":"They are most useful for workforce development podcasts or panels on semiconductor and advanced manufacturing training.","best_for":"A workforce development nonprofit planning a podcast or panel on semiconductor training programs fits.","not_for":"This isn't for a semiconductor equipment manufacturer or consumer tech brand seeking paid social sponsorship or lead generation.","takeaways":["14-week semiconductor program included coursework, hands-on labs, exams, career preparation, and interviews.","Hosted Merit America Promoted episode with graduate Kelsy Rodriguez, who moved off an assembly line.","Joined AI+ Expo workforce panel with Austin Community College, Merit America, and America's Frontier Fund."],"check_first":"Confirm availability, terms, role as host, moderator, or guest, and audience analytics.","main_ideas":["Transformation comes from consistency, not one breakthrough","Training programs should be employer-aligned and human-centered, not just fast","The public moment is a snapshot; the work behind it is a network","Learners should tell their own story","A public-facing coach who still gets nervous on camera"],"partnership_formats":[],"partnership_url":null,"brands":["Merit America","Austin Community College","America's Frontier Fund"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"filiz-demirci","name":"Filiz Demirci","url":"https://b2binfluencer.marketing/creators/filiz-demirci/","markdown_url":"https://b2binfluencer.marketing/creators/filiz-demirci.md","descriptor":"Filiz Demirci writes about responsible AI adoption, connecting AI governance, ethics, cybersecurity, and organisational change.","linkedin_followers":4751,"linkedin_url":"https://www.linkedin.com/in/filizdemirci","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance","ai-adoption","responsible-ai"],"audiences":[],"verdict":"Filiz Demirci is useful for thought leadership that turns responsible AI governance into practical organisational actions.","best_for":"A B2B AI governance consultancy seeking thought leadership aimed at risk, compliance and transformation leads.","not_for":"A US developer tools vendor selling AI code security to backend engineers via technical screencasts and paid amplification.","takeaways":["78% of UK firms feed confidential data into unvetted AI tools, only 33% have governance.","They distil the response into audit AI data flows, define accountability, and train teams.","They argue ethical AI and effective AI reinforce each other rather than trade off."],"check_first":"Confirm paid format, price, and booking route because no partnership offer or rate card is documented.","main_ideas":["Build the governance foundations before scaling AI","Everyday data exposure is the practical entry point to AI risk","Individual productivity is the wrong measure of AI success","Ethics and effectiveness should strengthen each other, not trade off","Curating other people’s work is the method, not a side activity"],"partnership_formats":[],"partnership_url":null,"brands":["TechnoserveIT","Deutsche Telekom","AI & Partners"],"posts_cited":10,"latest_post":"2026-09-22","similar":[{"id":"michele-vincenti","url":"https://b2binfluencer.marketing/creators/michele-vincenti/"},{"id":"sonali-chowdhury-roy","url":"https://b2binfluencer.marketing/creators/sonali-chowdhury-roy/"},{"id":"pamela-feld","url":"https://b2binfluencer.marketing/creators/pamela-feld/"}],"engagement":null},{"id":"jessica-quintana","name":"Jessica Quintana","url":"https://b2binfluencer.marketing/creators/jessica-quintana/","markdown_url":"https://b2binfluencer.marketing/creators/jessica-quintana.md","descriptor":"Jessica Quintana is a healthcare operations executive who describes 21 years of experience spanning clinical care, healthcare operations, payer strategy, provider networks, and value-based care. Her work focuses on scaling multi-state and national healthcare operations while improving financial and clinical performance.","linkedin_followers":2368,"linkedin_url":"https://www.linkedin.com/in/jessica-quintana-phd-mpa-a68ba2a2","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jessica-quintana.webp","topics":["leadership","healthcare"],"audiences":[],"verdict":"Jessica Quintana is most useful for healthcare operations leadership insight, not paid creator campaigns.","best_for":"A healthcare executive search firm filling a VP of Operations role focused on payer networks and EBITDA.","not_for":"Paid creator sponsorships, webinars, or video packages for managed-care software, benefits, or network consultancy brands.","takeaways":["Growth is no longer the differentiator; execution is.","Executive searches fail on outcomes, not titles.","Payer economics should drive network and operating design."],"check_first":"Ask for audience analytics and whether they are open to paid sponsorship.","main_ideas":["Growth is no longer the differentiator — execution is","Executive searches fail on outcomes, not titles","Payer economics should drive network and operating design","Clinical work came first and still shapes the operational view"],"partnership_formats":[],"partnership_url":null,"brands":["Worldwide Women's Association","JessicaMQuintana.com"],"posts_cited":10,"latest_post":"2026-08-20","similar":[{"id":"justin-nicols","url":"https://b2binfluencer.marketing/creators/justin-nicols/"},{"id":"john-c","url":"https://b2binfluencer.marketing/creators/john-c/"},{"id":"edward-jr-balestra","url":"https://b2binfluencer.marketing/creators/edward-jr-balestra/"}],"engagement":null},{"id":"sergey-danishevskiy","name":"Sergey Danishevskiy","url":"https://b2binfluencer.marketing/creators/sergey-danishevskiy/","markdown_url":"https://b2binfluencer.marketing/creators/sergey-danishevskiy.md","descriptor":"Sergey Danishevskiy shares practical advice on B2B revenue operations, CRM strategy, and sales technology. Danishevskiy's posts compare building versus buying a CRM, assess RevOps agency partners, and examine how AI is changing sales systems.","linkedin_followers":7056,"linkedin_url":"https://www.linkedin.com/in/sergeydanishevskiy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sergey-danishevskiy.webp","topics":["artificial-intelligence","revenue-operations","agentic-ai","go-to-market-strategy"],"audiences":["revenue-operations-leaders","b2b-saas-founders"],"verdict":"Sergey Danishevskiy is most useful for turning CRM and RevOps choices into practical cost and evaluation criteria.","best_for":"A B2B SaaS company selling CRM, RevOps, or go-to-market systems for advisory or diagnostic campaigns.","not_for":"A paid sponsored content series needing a media kit, rate card, or guaranteed audience reach.","takeaways":["A custom CRM wins the demo, then loses the three-year budget.","Five tests help buyers evaluate a RevOps agency beyond a polished proposal.","When building gets cheaper, distribution and demand creation matter more."],"check_first":"Confirm whether they provide a media kit, rate card, and verified audience data.","main_ideas":["A custom CRM wins the demo, then loses the three-year budget","Five questions to distinguish a RevOps partner from a CRM implementation with a new label","Building is getting cheaper; distribution is not","Scored comparisons of AI sales tools, with assumptions in plain view","An open question Danishevskiy aired, not answered"],"partnership_formats":[],"partnership_url":null,"brands":["Selleris","HubSpot","Salesforce"],"posts_cited":13,"latest_post":"2026-10-05","similar":[{"id":"maria-fleissig","url":"https://b2binfluencer.marketing/creators/maria-fleissig/"},{"id":"ori-shimon","url":"https://b2binfluencer.marketing/creators/ori-shimon/"},{"id":"jessica-anderson","url":"https://b2binfluencer.marketing/creators/jessica-anderson/"}],"engagement":null},{"id":"chris-wicker","name":"Chris Wicker","url":"https://b2binfluencer.marketing/creators/chris-wicker/","markdown_url":"https://b2binfluencer.marketing/creators/chris-wicker.md","descriptor":"Chris Wicker writes about improving accounts payable for property management and hospitality businesses, with a focus on invoice workflows, payment risks, approval delays, and the strain that portfolio growth puts on finance teams.","linkedin_followers":4526,"linkedin_url":"https://www.linkedin.com/in/chriswicker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-wicker.webp","topics":["property-management"],"audiences":[],"verdict":"Chris Wicker is most useful for explaining accounts payable bottlenecks in property management and hospitality as portfolios grow.","best_for":"A property management company helping finance leaders find accounts payable bottlenecks across a growing portfolio.","not_for":"A consumer lifestyle brand seeking broad awareness or a documented sponsorship package with proven audience delivery.","takeaways":["Wicker's nine-question AP diagnostic makes process assessment the first step, not a product demo.","Posts link duplicate payments, missed discounts, lean teams, and late reporting to process issues.","Having a system is not the same as having the right one for growth."],"check_first":"Confirm availability, terms, audience demographics, and sponsored post performance before planning a placement.","main_ideas":["Find where AP is breaking before showing the product","The costs that never appear as a line item","Margin, people, and visibility are one problem wearing three coats","Satisfied is not the same as delighted","Show operators the cost instead of selling them automation"],"partnership_formats":[],"partnership_url":null,"brands":["Factura.ai"],"posts_cited":9,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"walid-n-nasserdeen","name":"Walid N. Nasserdeen","url":"https://b2binfluencer.marketing/creators/walid-n-nasserdeen/","markdown_url":"https://b2binfluencer.marketing/creators/walid-n-nasserdeen.md","descriptor":"Walid N. Nasserdeen runs W.NDeen CPG Advisory, which provides fractional demand planning and S&OP support to growing food and beverage brands.","linkedin_followers":9140,"linkedin_url":"https://www.linkedin.com/in/wnasserdeen","youtube_url":"https://www.youtube.com/channel/UCQvdtz1m6nJL_k1J3fQ-0NQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/walid-n-nasserdeen.webp","topics":["sales","supply-chain"],"audiences":[],"verdict":"Walid N. Nasserdeen is most useful for explaining CPG demand planning, S&OP, and role clarity to growing food and beverage brands.","best_for":"A growing food or beverage brand with a small range wanting better forecasting and coordination.","not_for":"A consumer brand seeking broad shopper awareness through lifestyle endorsements or product demonstrations.","takeaways":["They distinguish demand planning, sales forecasting, inventory planning, supply planning, and S&OP.","They link unclear planning terms and responsibilities to excess stock, airfreight, and blame between teams.","They describe fractional planning as an alternative to full-time enterprise planning hires for growing brands."],"check_first":"Confirm current scope, deliverables, and pricing before contacting them.","main_ideas":["The Need for Clear Operational Language","Separating Supply Chain Functions for Efficiency","Making Enterprise Planning Accessible Through Fractional Expertise"],"partnership_formats":["Fractional Demand Planning Advisory","Fractional S&OP Consulting"],"partnership_url":null,"brands":["W.NDeen CPG Advisory"],"posts_cited":10,"latest_post":"2026-09-01","similar":[{"id":"imran-choudhery","url":"https://b2binfluencer.marketing/creators/imran-choudhery/"},{"id":"natalia-dubnyak","url":"https://b2binfluencer.marketing/creators/natalia-dubnyak/"},{"id":"romina-rugova","url":"https://b2binfluencer.marketing/creators/romina-rugova/"}],"engagement":null},{"id":"sylvain-bailly","name":"Sylvain Bailly","url":"https://b2binfluencer.marketing/creators/sylvain-bailly/","markdown_url":"https://b2binfluencer.marketing/creators/sylvain-bailly.md","descriptor":"Sylvain Bailly writes about e-commerce technology, including AI shopping assistants, retail media, and ways to help shoppers make confident purchases. In a LinkedIn post, Bailly says they work at iAdvize, which builds AI shopping assistants for retailers and brands.","linkedin_followers":1811,"linkedin_url":"https://www.linkedin.com/in/sylvainbailly","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sylvain-bailly.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","retail-media"],"audiences":[],"verdict":"Useful for specialist B2B e-commerce technology thought leadership on AI shopping assistants and retail media.","best_for":"A B2B e-commerce technology brand seeking AI shopping assistant or retail media thought leadership.","not_for":"Consumer-facing paid social, discount codes, product endorsements, or guaranteed broad reach.","takeaways":["Claude for Commerce is open-source building blocks, not a ready-to-run retail product.","A five-run Gemini test returned three prices and two models for Sony headphones.","OpenAI moved from ChatGPT checkout to in-chat advertising; 72% of US users neutral or annoyed."],"check_first":"Confirm sponsorship policy, rates, deliverables, and audience demographics before contacting them.","main_ideas":["A commerce AI demo is not a production-ready shopping service","Shopping assistants need dependable product data, not just fluent answers","In-chat retail advertising has to earn shopper acceptance","Peak-season commerce is also a test of the full customer journey"],"partnership_formats":[],"partnership_url":null,"brands":["iAdvize","Anthropic","Nosto"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"amit-bachbut","url":"https://b2binfluencer.marketing/creators/amit-bachbut/"},{"id":"tom-shivers","url":"https://b2binfluencer.marketing/creators/tom-shivers/"},{"id":"amelia-van-camp","url":"https://b2binfluencer.marketing/creators/amelia-van-camp/"}],"engagement":null},{"id":"maqsood-hussain","name":"Maqsood Hussain","url":"https://b2binfluencer.marketing/creators/maqsood-hussain/","markdown_url":"https://b2binfluencer.marketing/creators/maqsood-hussain.md","descriptor":"Maqsood Hussain works on conversion rate optimization and user experience for Shopify and e-commerce stores. Hussain's posts describe improving product pages, customer journeys, and checkout flows so more existing visitors become buyers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/maqsoodhussain","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/maqsood-hussain.webp","topics":["ecommerce","ux","conversion-rate-optimization"],"audiences":["shopify-store-owners"],"verdict":"Maqsood Hussain is most useful for improving Shopify and e-commerce conversion by reducing customer uncertainty.","best_for":"A Shopify or D2C store with existing traffic that wants more revenue from it.","not_for":"A buyer seeking reach, category authority, produced media, or sponsored video campaigns.","takeaways":["A 23-second hero video loaded slowly, crowded messages, and had an unclickable button.","Stating delivery windows on product pages and sending updates can reduce post-order disputes.","A reply promised in 10 minutes but delivered in one minute made a better impression."],"check_first":"Confirm format, scope, commercial terms, and recent audience results.","main_ideas":["The best-converting stores answer doubt, not design briefs","Fix the cause instead of adding resources","Subtract from the first screen before adding to it","Commit to less than you can deliver"],"partnership_formats":[],"partnership_url":null,"brands":["Shogun"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"harry-molyneux","url":"https://b2binfluencer.marketing/creators/harry-molyneux/"},{"id":"jitendra-kumar","url":"https://b2binfluencer.marketing/creators/jitendra-kumar/"}],"engagement":null},{"id":"heather-wyatt","name":"Heather Wyatt","url":"https://b2binfluencer.marketing/creators/heather-wyatt/","markdown_url":"https://b2binfluencer.marketing/creators/heather-wyatt.md","descriptor":"Heather Wyatt plans retreat operations for clients, including venue sourcing, budgets, vendor coordination, logistics, and guest-experience flow. She describes on-site support as an optional paid service; clients lead their participants and deliver their expertise.","linkedin_followers":22006,"linkedin_url":"https://www.linkedin.com/in/heather-wyatt%F0%9F%A7%9C%E2%80%8D%E2%99%80%EF%B8%8F-64285124b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/heather-wyatt.webp","topics":["supply-chain"],"audiences":[],"verdict":"Most useful for planning retreat operations on a fixed fee, with optional on-site support.","best_for":"Boutique retreat or events company subcontracting an operations specialist for client programs.","not_for":"Software or consumer brands seeking sponsored posts with reach, impressions, or audience distribution.","takeaways":["A retreat operator should charge a set fee, not split profits.","Collaboration often hides one-sided work, so agree terms before signing.","On-site support is optional, separately priced, and being on site means working."],"check_first":"Confirm recent retreat-operations results and audience demographic data before committing.","main_ideas":["A retreat operator should charge a set fee, not split profits","\"Collaboration\" often hides one-sided work, so agree the terms before signing","On-site support is an optional, separately priced service, and being on site means working","Skepticism and pushback are presented as client protection","Retreat quality lives in small operational details, backed by hospitality experience"],"partnership_formats":["Fixed-fee retreat operations engagement","Optional on-site support"],"partnership_url":null,"brands":["Hotel Makanda by the Sea"],"posts_cited":9,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"jessie-healy","name":"Jessie Healy","url":"https://b2binfluencer.marketing/creators/jessie-healy/","markdown_url":"https://b2binfluencer.marketing/creators/jessie-healy.md","descriptor":"Jessie Healy works on Meta advertising and creative strategy for eCommerce brands, including auditing ads and developing systems for testing varied ad creative.","linkedin_followers":29046,"linkedin_url":"https://www.linkedin.com/in/ecommercecoach","youtube_url":"https://www.youtube.com/channel/UCvNsDFCdF79vfk-vV05irxw","photo_url":"https://b2binfluencer.marketing/assets/avatars/jessie-healy.webp","topics":["paid-ads","meta-ads","creative-strategy"],"audiences":["dtc-ecommerce-brands"],"verdict":"Jessie Healy is most useful for Meta ad audits and creative testing systems for eCommerce brands.","best_for":"A mid-sized DTC apparel or skincare brand wanting a creative audit and repeatable production system.","not_for":"A single sponsored creator placement with a fixed rate and demographic reporting.","takeaways":["Five eCommerce brands relied on bottom-of-funnel lines such as Shop now.","In apparel, visual style can matter more than an explicit product pitch.","They turn UGC, founder footage, product clips, and reviews into multiple hooks and iterations."],"check_first":"Confirm if they offer sponsorship terms and ask for LinkedIn audience analytics.","main_ideas":["An ad has to match how much the audience already knows, not how good it looks","In apparel, the look does the persuading — but you still need volume and variety","Creative production should be systemised like product development","The craft they value in ad creative: hooks, pacing, retention and constant variation"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-09","similar":[{"id":"nikita-ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/"},{"id":"sava-vacic","url":"https://b2binfluencer.marketing/creators/sava-vacic/"},{"id":"john-soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/"}],"engagement":null},{"id":"darron-makrokanis","name":"Darron Makrokanis","url":"https://b2binfluencer.marketing/creators/darron-makrokanis/","markdown_url":"https://b2binfluencer.marketing/creators/darron-makrokanis.md","descriptor":"Darron Makrokanis shares and promotes work on defense cybersecurity, especially CMMC compliance and supply-chain readiness for defense contractors and their suppliers.","linkedin_followers":8489,"linkedin_url":"https://www.linkedin.com/in/darronmakrokanis","youtube_url":null,"photo_url":null,"topics":["supply-chain","cybersecurity","defense-industrial-base"],"audiences":[],"verdict":"Most useful for explaining CMMC and supply-chain compliance pressure on defense contractors and small suppliers.","best_for":"Defense cybersecurity compliance firm seeking content collaboration on CMMC and supply-chain readiness.","not_for":"General commercial software or HR brands seeking non-defense mid-market buyers and product demo videos.","takeaways":["CMMC and NIST SP 800-171 costs are framed as a small-business barrier.","Prime contractor updates push compliance requirements to subcontractors on tight schedules.","More than 100 clients reached CMMC Level 2 assessment certification."],"check_first":"Ask for sponsorship formats, rates, deliverables, inquiry route, and audience analytics beyond LinkedIn follower count.","main_ideas":["Compliance cost, not capability, shuts small suppliers out of defense work","Pressure from prime contractors is a useful forcing function","Policy change should be assessed for its cost to contractors—and questioned","Civilian infrastructure is an overlooked part of defense cybersecurity","Delivery is measured in certified clients"],"partnership_formats":[],"partnership_url":null,"brands":["Summit 7","CyberScoop"],"posts_cited":16,"latest_post":"2026-10-09","similar":[{"id":"keith-mayfield","url":"https://b2binfluencer.marketing/creators/keith-mayfield/"},{"id":"thomas-ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/"},{"id":"michael-mclaughlin","url":"https://b2binfluencer.marketing/creators/michael-mclaughlin/"}],"engagement":null},{"id":"alex-fedotoff","name":"Alex Fedotoff","url":"https://b2binfluencer.marketing/creators/alex-fedotoff/","markdown_url":"https://b2binfluencer.marketing/creators/alex-fedotoff.md","descriptor":"Alex Fedotoff shares advice for e-commerce and direct-to-consumer founders on customer acquisition, unit economics, and growth, including examples from supplement businesses.","linkedin_followers":38552,"linkedin_url":"https://www.linkedin.com/in/alex-fedotoff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-fedotoff.webp","topics":["ecommerce"],"audiences":[],"verdict":"Useful for supplement unit economics and growth hypotheses for e-commerce and DTC founders.","best_for":"Fits a D2C supplements brand or agency wanting insight into supplement unit economics.","not_for":"Does not fit consumer-facing brands seeking paid creator sponsorship for shopper reach or sales.","takeaways":["Supplement math: $89 CAC against a $65 AOV.","$350K/month hearing supplement for people over 60.","Case for running US D2C funnels in India."],"check_first":"Confirm source data, audience composition, and proposed terms before contacting them.","main_ideas":["Fix the first-order math before spending on growth","Category structure decides how much of the business rests on retention","Hunt for underserved niches with older buyers","Test lower-cost markets with the same funnel and an adjusted price"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"shakiva-pierre","name":"Shakiva Pierre","url":"https://b2binfluencer.marketing/creators/shakiva-pierre/","markdown_url":"https://b2binfluencer.marketing/creators/shakiva-pierre.md","descriptor":"Shakiva Pierre is a New York real estate attorney who launched the Law Office of Shakiva S. Pierre, Esq. PLLC. The practice handles residential and commercial landlord-tenant matters, real estate transactions, litigation and dispute resolution, and contract and appearance counsel work for law firms.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shakivapierre","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shakiva-pierre.webp","topics":["leadership","commercial-real-estate"],"audiences":[],"verdict":"Shakiva Pierre is most useful for New York real estate legal work, not paid social sponsorship campaigns.","best_for":"New York real estate developers, owners, property managers, or law firms needing outside counsel.","not_for":"National consumer brands or real estate platforms seeking paid social sponsorship campaigns for homeowners.","takeaways":["Pierre partners with developers, owners, and property managers so clients can focus on portfolios.","They expanded from residential matters into commercial real estate disputes and transactions.","The practice offers contract attorney and appearance counsel for law firms."],"check_first":"Confirm they offer paid collaborations and can share audience demographics and deliverable terms.","main_ideas":["Outside counsel should absorb legal complexity so owners can keep growing","Staying current in the industry is part of the legal advice","Mentorship and bar work are an ongoing commitment, not a footnote","The practice is built to serve other law firms, not only property clients","Independent practice as a deliberate bet, not just a career step"],"partnership_formats":[],"partnership_url":null,"brands":["Law Office of Shakiva S. Pierre, Esq. PLLC","Legal Outreach","Metropolitan Black Bar Association","Diversity in Commercial Real Estate Conference"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"celine-mui-simon","url":"https://b2binfluencer.marketing/creators/celine-mui-simon/"},{"id":"dana-alfirevic","url":"https://b2binfluencer.marketing/creators/dana-alfirevic/"},{"id":"claudio-klaus","url":"https://b2binfluencer.marketing/creators/claudio-klaus/"}],"engagement":null},{"id":"jorunn-cloutier","name":"Jorunn Cloutier","url":"https://b2binfluencer.marketing/creators/jorunn-cloutier/","markdown_url":"https://b2binfluencer.marketing/creators/jorunn-cloutier.md","descriptor":"Jorunn Cloutier writes and shares practical guidance for People and HR leaders on using AI in areas such as hiring, onboarding, employee experience, and learning. The posts emphasize improving workflows and using human judgment alongside AI.","linkedin_followers":2436,"linkedin_url":"https://www.linkedin.com/in/jorunn-cloutier-globalsaashrexecutive","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","hr","talent-acquisition","learning-and-development"],"audiences":["job-seekers","recruiters","hr-and-people-leaders"],"verdict":"They are most useful for practical guidance on AI in People and HR workflows, with safeguards.","best_for":"A B2B HR tech thought-leadership webinar on AI adoption in People functions.","not_for":"Paid endorsements or guaranteed demo signups for AI recruiting tools.","takeaways":["Audit and redesign a process before applying AI, then measure time, quality and sentiment.","Never put employee data, confidential financials or proprietary information into an AI tool.","AI hiring tools need human judgment and governance; vendors can be sued for bias."],"check_first":"Confirm commercial terms, lead times, approval steps and audience fit.","main_ideas":["Fix the process before adding AI","Make AI guidance practical, but keep sensitive information out","Hiring AI needs human judgment and governance"],"partnership_formats":[],"partnership_url":null,"brands":["Cin7","Claude"],"posts_cited":12,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"aman-jabeen","name":"Aman Jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/","markdown_url":"https://b2binfluencer.marketing/creators/aman-jabeen.md","descriptor":"Aman Jabeen works on Google Ads and eCommerce growth, with a focus on optimizing shopping campaigns, improving Merchant Center quality, and turning store visits into sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/aman-jabeen-digitalmarketingmanager","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aman-jabeen.webp","topics":["ecommerce","paid-ads","healthcare","performance-marketing","google-ads"],"audiences":["ecommerce-marketers"],"verdict":"Most useful for diagnosing Google Ads and eCommerce growth problems across paid search, Merchant Center and the store experience.","best_for":"Direct-to-consumer eCommerce brands already running Google Shopping, Performance Max and Search with flat ROAS and feed warnings.","not_for":"Reach-led creator video, paid amplification, or sponsorship campaigns needing a stated audience size and composition.","takeaways":["More traffic is not the same as growth; conversion and trust come first.","Store and feed health is the foundation, not an admin chore.","Paid search is a system: right product, right intent, right structure."],"check_first":"Confirm who handles each part of the work and whether the account figures are verified.","main_ideas":["More traffic is not the same as growth — conversion and trust come first","Store and feed health is the foundation, not an admin chore","Paid search is a system: right product, right intent, right structure","Buying barriers are category-specific, so the fixes are too","Priorities: optimize accounts that already run, with tracking in place"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"joshua-joseph","name":"Joshua Joseph","url":"https://b2binfluencer.marketing/creators/joshua-joseph/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-joseph.md","descriptor":"Joshua Joseph writes and speaks about manufacturing technology, especially autonomous mobile robots (AMRs), physical AI, and how factories can move automation from pilot projects into reliable production. His work focuses on scaling systems, integrating robots, and deciding where human judgment remains essential.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joshua-jos","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joshua-joseph.webp","topics":["artificial-intelligence","physical-ai","lean-manufacturing"],"audiences":[],"verdict":"Joshua Joseph is most useful for speaking or advising on scaling AMRs and physical AI in factories.","best_for":"Manufacturing technology brands needing a speaker or adviser on production readiness and system integration.","not_for":"Consumer electronics brands seeking sponsored short-form posts, rate cards, exclusivity, or documented reach and engagement.","takeaways":["The gap between a working pilot and production scale is where automation programs fail.","The autonomous factory will be human-plus, not lights-out.","Fleet-scale integration and single-node failure are the live problems."],"check_first":"Confirm audience composition, reach, and engagement for comparable technical posts or speaking content.","main_ideas":["The gap between a working pilot and production scale is where automation programs fail","The autonomous factory will be human-plus, not lights-out","Fleet-scale integration and single-node failure are the live problems","Reliability beats the flashiest demo when budgets move","Standards and safety committees are where production readiness gets settled"],"partnership_formats":[],"partnership_url":null,"brands":["Institute of Industrial and Systems Engineers (IISE)","A3 - Association for Advancing Automation (Automate Show)","Robotics Summit & Expo","Modex","Society of Manufacturing Engineers (SME)","ASTM International"],"posts_cited":16,"latest_post":"2026-10-06","similar":[{"id":"ozgur-tohumcu","url":"https://b2binfluencer.marketing/creators/ozgur-tohumcu/"},{"id":"joe-yan","url":"https://b2binfluencer.marketing/creators/joe-yan/"},{"id":"anthony-cacciatore","url":"https://b2binfluencer.marketing/creators/anthony-cacciatore/"}],"engagement":null},{"id":"shmuel-mischel","name":"Shmuel Mischel","url":"https://b2binfluencer.marketing/creators/shmuel-mischel/","markdown_url":"https://b2binfluencer.marketing/creators/shmuel-mischel.md","descriptor":"Shmuel Mischel is a DTC marketer focused on performance creative: developing and testing ads to drive customer acquisition. In a LinkedIn post, Mischel described moving from Head of Creative at Odyssey to Chief Marketing Officer at Luma Nutrition.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shmuel-mischel-64b58b13b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shmuel-mischel.webp","topics":["ecommerce","paid-ads","tiktok-shop","paid-social-advertising"],"audiences":[],"verdict":"Shmuel Mischel is most useful for performance creative strategy, ad testing, and comment-section objection handling.","best_for":"DTC brands or growth agencies building a senior performance-creative function.","not_for":"Brands seeking turnkey sponsored-post packages, published rates, or creator-style audience buys.","takeaways":["Hook the right audience, build desire through narrative, close with a call to action.","Treat the comment section as a second CTA by answering objections for other viewers.","Senior creative strategists must create original, repeatable concepts beyond familiar formats."],"check_first":"Confirm sponsorship terms, rates, deliverables, audience data, and performance evidence first.","main_ideas":["Performance creative has to earn attention without a brand halo","Treat the comment section as a second call to action","Hire from DTC performance, not from legacy brand names","Own the growth function, not just the ads","TikTok Shop and affiliate mechanics are an open question, not a settled playbook"],"partnership_formats":[],"partnership_url":null,"brands":["Odyssey","Luma Nutrition"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"srujan-suman-k","name":"Srujan Suman K","url":"https://b2binfluencer.marketing/creators/srujan-suman-k/","markdown_url":"https://b2binfluencer.marketing/creators/srujan-suman-k.md","descriptor":"Srujan Suman K shares advice for ecommerce brands on improving product pages, website conversion, and brand communication. Their posts also draw on lessons from starting an ecommerce business.","linkedin_followers":933,"linkedin_url":"https://www.linkedin.com/in/srujan-suman-k","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/srujan-suman-k.webp","topics":["ecommerce","ecommerce-conversion"],"audiences":[],"verdict":"Srujan Suman K is useful for ecommerce conversion advice on product pages, checkout friction, and avoiding wasted ad spend.","best_for":"DTC ecommerce campaign focused on product-page conversion, checkout fixes, and reducing wasted ad spend.","not_for":"Sponsored brand-awareness campaigns needing reach, media-kit terms, or documented partnership formats.","takeaways":["Fix website before buying more traffic; weak pages waste ad spend.","Product page checklist covers scannable content, objections, pricing, social proof, checkout friction.","Early dropshipping venture taught lesson about starting too heavy."],"check_first":"Confirm sponsorship policy, rates, audience data, and recent conversion results.","main_ideas":["Fix the website before buying more traffic","Treat the product page as a fixable checklist","Sales grow through communication, not tools","An operator's lesson in starting too heavy"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"jitendra-kumar","url":"https://b2binfluencer.marketing/creators/jitendra-kumar/"},{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"shubham-shukla","url":"https://b2binfluencer.marketing/creators/shubham-shukla/"}],"engagement":null},{"id":"rosie-davies-smith","name":"Rosie Davies-Smith","url":"https://b2binfluencer.marketing/creators/rosie-davies-smith/","markdown_url":"https://b2binfluencer.marketing/creators/rosie-davies-smith.md","descriptor":"Rosie Davies-Smith created PR Dispatch, a platform that helps eCommerce and product brands connect with the press and manage their own PR. Davies-Smith also shares practical guidance for brands pitching products to journalists, including how to prepare for Christmas gift guides.","linkedin_followers":5155,"linkedin_url":"https://www.linkedin.com/in/rosie-davies-smith-15191826","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rosie-davies-smith.webp","topics":["ecommerce"],"audiences":[],"verdict":"Rosie Davies-Smith is most useful for practical product PR guidance, especially Christmas gift-guide pitches and editor access.","best_for":"Single-brand eCommerce or product teams, or a Christmas gift-guide workshop for them.","not_for":"A campaign aimed at PR agencies or multi-client freelancers does not fit.","takeaways":["Long-lead magazines make Christmas gift-guide decisions in July and August.","PR Dispatch is for one eCommerce brand, not agencies or multi-client freelancers.","A small, well-matched audience can matter more than a large, curious one."],"check_first":"Confirm recent registration and attendance numbers, plus audience role and company type.","main_ideas":["Christmas coverage is decided in July, not November","What a workshop sells is editor access, not a product walkthrough","PR Dispatch is built for one brand, and deliberately not for agencies","A small, right audience is worth more than a large, curious one","Coverage keeps working long after the article is published"],"partnership_formats":["Co-hosted educational workshop","Guest editor session","PR Dispatch membership","Partner-community workshop","Event panel collaboration"],"partnership_url":null,"brands":["PR Dispatch","Ideas Fest","BBC Escape to the Country","HELLO!"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"tom-mcmakin","name":"Tom McMakin","url":"https://b2binfluencer.marketing/creators/tom-mcmakin/","markdown_url":"https://b2binfluencer.marketing/creators/tom-mcmakin.md","descriptor":"Tom McMakin works with professional services firms on business development, client growth, and marketing. The posts discuss helping firms expand existing accounts, build relationships with clients, and create thought leadership.","linkedin_followers":2213,"linkedin_url":"https://www.linkedin.com/in/tom-mcmakin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-mcmakin.webp","topics":["leadership","business-development"],"audiences":["professional-services"],"verdict":"Most useful for helping professional services firms expand existing clients through relationship-driven business development.","best_for":"Professional services consulting firms seeking keynotes or workshops on account growth and client relationships.","not_for":"Consumer lifestyle or mass-market software brands wanting high-reach sponsored posts and follower-scale guarantees.","takeaways":["Ask what the other person is trying to get done before pitching.","Grow existing clients, not just new logos.","Producing thought leadership is the bottleneck in demand generation."],"check_first":"Confirm format, availability, fee, and audience data before contacting them.","main_ideas":["Ask what the other person is trying to get done before pitching","Grow existing clients, not just new logos","Producing thought leadership is the bottleneck in demand generation","Lead professional services sales with industry and function","Benchmark business development against peers"],"partnership_formats":["Speaking engagements on professional-services business development"],"partnership_url":null,"brands":["Lex Mundi","Consulting Success"],"posts_cited":11,"latest_post":"2026-06-17","similar":[{"id":"susan-gold","url":"https://b2binfluencer.marketing/creators/susan-gold/"},{"id":"michael-kithcart-favor","url":"https://b2binfluencer.marketing/creators/michael-kithcart-favor/"},{"id":"rory-channer","url":"https://b2binfluencer.marketing/creators/rory-channer/"}],"engagement":null},{"id":"tamir-eden","name":"Tamir Eden","url":"https://b2binfluencer.marketing/creators/tamir-eden/","markdown_url":"https://b2binfluencer.marketing/creators/tamir-eden.md","descriptor":"Tamir Eden works on agentic commerce: preparing ecommerce product catalogs and data for AI shopping agents. Posts describe building AgentIQ at 40rty and studying how product information affects agent-driven shopping.","linkedin_followers":3431,"linkedin_url":"https://www.linkedin.com/in/tamir-eden-tuki-48949423","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":["dtc-brands"],"verdict":"Tamir Eden is most useful for explaining how structured product data affects AI shopping agent recommendations.","best_for":"B2B commerce technology brands seeking a co-authored guide on preparing product data for AI agents.","not_for":"Consumer brands seeking paid short-form video placements judged on reach, views, engagement, or tracked sales.","takeaways":["Accurate structured product data may matter as much as storefront presentation for AI shopping agents.","Renamed variants, shortened descriptions, or missing fields can make products harder for agents to recommend.","A test used 60 prompts across 20 categories to examine Shopify's agentic sales channel."],"check_first":"Ask for test slides, results, missing case study, and audience analytics before contacting them.","main_ideas":["Product data, not the landing page, drives agent recommendations","Ongoing catalog maintenance, not one-off setup, is the operational priority","Test how agentic channels work, then publish the findings","Build inside the Shopify ecosystem and show up in its rooms"],"partnership_formats":[],"partnership_url":null,"brands":["40rty | Agentic Commerce","AgentIQ","Shopify","Ecomm Cowboy","Simplistic","Stream Commerce","85SIXTY","Domaine"],"posts_cited":12,"latest_post":"2026-10-06","similar":[{"id":"tom-shivers","url":"https://b2binfluencer.marketing/creators/tom-shivers/"},{"id":"joe-p","url":"https://b2binfluencer.marketing/creators/joe-p/"},{"id":"martin-k","url":"https://b2binfluencer.marketing/creators/martin-k/"}],"engagement":null},{"id":"abdelfatah-bourouies","name":"Abdelfatah Bourouies","url":"https://b2binfluencer.marketing/creators/abdelfatah-bourouies/","markdown_url":"https://b2binfluencer.marketing/creators/abdelfatah-bourouies.md","descriptor":"Abdelfatah Bourouies writes about enterprise technology, including AI security, edge-AI governance, robotics, and industrial automation.","linkedin_followers":3648,"linkedin_url":"https://www.linkedin.com/in/abdelfatahbourouies","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":[],"verdict":"Abdelfatah Bourouies is most useful for explaining enterprise technology deployment and governance questions in concise posts.","best_for":"A robotics and edge-AI platform campaign that values technical credibility over reach.","not_for":"A campaign needing independent testing, measured results, reach guarantees, or a published rate card.","takeaways":["Hyundai plans humanoid robots for factory tasks with staged deployment and digital twins.","Edge AI governance needs audit trails, permissions, model drift monitoring, and version control.","Asylon and Thrive Logic workflow runs from video monitoring to alerts to incident reports."],"check_first":"Ask for LinkedIn analytics and audience data, since only follower count is published.","main_ideas":["Powerful AI should be released with restricted access, not openly","Edge AI breaks the controls that worked in the cloud","Robotics programmes are integration stories, not machine stories","A security technology's value lies in the operating process it changes","The analysis draws on company announcements, not independent testing"],"partnership_formats":[],"partnership_url":null,"brands":["GITEX AI Türkiye"],"posts_cited":14,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"sean-foote","name":"Sean Foote","url":"https://b2binfluencer.marketing/creators/sean-foote/","markdown_url":"https://b2binfluencer.marketing/creators/sean-foote.md","descriptor":"Sean Foote writes about building and measuring B2B growth and revenue operations teams. Foote's posts focus on connecting marketing spend to revenue, improving adoption of go-to-market systems, and evaluating growth and AI investments with clear business metrics.","linkedin_followers":4604,"linkedin_url":"https://www.linkedin.com/in/seanalexanderfoote","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sean-foote.webp","topics":["artificial-intelligence","leadership","revenue-operations","marketing-measurement","go-to-market","brand-strategy"],"audiences":[],"verdict":"Sean Foote is useful for B2B growth, revenue operations, and tying marketing or AI spend to measurable business results.","best_for":"A revenue operations or marketing measurement software brand running B2B thought leadership for budget holders.","not_for":"Consumer influencer video campaigns and paid social content for general consumers.","takeaways":["Gartner CMO spend data: budgets are 7.7% to 7.8% of revenue, down from 2020 peak.","Go-to-market rollouts fail on adoption, not architecture, per their posts.","AI investments: only about one in five projects show positive ROI, 44% of CEOs question value."],"check_first":"Ask for audience breakdown by job titles, seniority, industry, plus recent results for similar topics.","main_ideas":["Marketing budgets have plateaued, so measurement becomes the strategy","Go-to-market rollouts fail on adoption, not architecture","A business health check is four questions, not fifty dashboards","Every technology investment needs one metric, one owner, and a 90-day answer","Brand's ceiling is set by how much decision authority marketing holds"],"partnership_formats":[],"partnership_url":null,"brands":["Gartner"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"matt-scott","name":"Matt Scott","url":"https://b2binfluencer.marketing/creators/matt-scott/","markdown_url":"https://b2binfluencer.marketing/creators/matt-scott.md","descriptor":"Matt Scott works in paid media and marketing, sharing practical explanations of measurement methods such as marketing mix modelling and multi-touch attribution. They also describe how their team uses client case studies to shape its approach to paid media.","linkedin_followers":4581,"linkedin_url":"https://www.linkedin.com/in/matt-scott-uk","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-scott.webp","topics":["artificial-intelligence","paid-ads","marketing-measurement"],"audiences":["marketing-leaders","performance-marketers"],"verdict":"Matt Scott is most useful for plain-language B2B paid media measurement explainers on MMM, MTA and incrementality testing.","best_for":"A B2B marketing agency building authority in paid media measurement through educational, case-backed content.","not_for":"Product endorsement, guaranteed-performance campaigns, or consumer entertainment awareness and ticket-sales work.","takeaways":["MMM uses aggregate sales and channel spend for broader budget planning.","MTA tracks digital customer journeys for granular optimisation, not incrementality testing.","AI helps find patterns in agency case studies and procedures, not a universal playbook."],"check_first":"Confirm audience demographics and the claimed +60% median KPI uplift before reuse.","main_ideas":["Use different measurement methods for different decisions","Use AI to find patterns in experience, not to promise a universal playbook","Adapt the strategy when the audience and campaign need change"],"partnership_formats":[],"partnership_url":null,"brands":["Advantage Paid Media","Wake The Tiger"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"gaetan-gesret","name":"Gaetan Gesret","url":"https://b2binfluencer.marketing/creators/gaetan-gesret/","markdown_url":"https://b2binfluencer.marketing/creators/gaetan-gesret.md","descriptor":"Gaetan Gesret shares cybersecurity analysis and discusses how organizations can manage cyber exposure, vulnerabilities, and risk. Their posts cover Armis threat research and a ServiceNow cybersecurity workshop they moderated.","linkedin_followers":2742,"linkedin_url":"https://www.linkedin.com/in/gaetangesret","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gaetan-gesret.webp","topics":["artificial-intelligence","cybersecurity","vulnerability-management","threat-intelligence"],"audiences":[],"verdict":"Gaetan Gesret is most useful for turning technical security concerns into practical questions for leaders.","best_for":"A mid-size vendor seeking a French-language spokesperson on exposure management and remediation.","not_for":"An English-language consumer cybersecurity or privacy app wanting mass reach on TikTok or YouTube.","takeaways":["Vulnerability scores alone cannot show whether a flaw is exploitable in a specific environment.","Threat reporting covers edge devices, unmanaged assets, and misuse of remote-management tools.","They moderated a ServiceNow cybersecurity workshop at Les Assises de la cybersécurité."],"check_first":"Ask for recent reach, engagement and follower seniority data before proceeding.","main_ideas":["The conventional vulnerability playbook no longer holds","Going faster is not the same as being in control","Watch how attackers work, not just that an alert fired","Judge AI in security by field experience, not by the debate"],"partnership_formats":[],"partnership_url":null,"brands":["Armis","ServiceNow"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"matthieu-rousseau","url":"https://b2binfluencer.marketing/creators/matthieu-rousseau/"},{"id":"pierre-duverg","url":"https://b2binfluencer.marketing/creators/pierre-duverg/"},{"id":"charles-m","url":"https://b2binfluencer.marketing/creators/charles-m/"}],"engagement":null},{"id":"jonas-a-menesklou","name":"Jonas A. Menesklou","url":"https://b2binfluencer.marketing/creators/jonas-a-menesklou/","markdown_url":"https://b2binfluencer.marketing/creators/jonas-a-menesklou.md","descriptor":"Jonas A. Menesklou writes about building automation for enterprise workflows and hard-to-test systems, including embedded software, factory equipment, and automotive interfaces.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/menesklou","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jonas-a-menesklou.webp","topics":["artificial-intelligence","agentic-ai","workflow-automation","industrial-automation"],"audiences":[],"verdict":"They are most useful for explaining why enterprise automation and device testing are harder than browser automation.","best_for":"B2B enterprise automation or device-testing platforms seeking research or advisory collaboration.","not_for":"Consumer AI assistant, desktop-agent, or browser-first SaaS testing vendors seeking paid social promotion.","takeaways":["Embedded test benches may take two weeks to book and still need manual display checks.","Enterprise agents should be judged against enterprise conditions, not a clean demo Mac.","Buyers want process ownership, not another test automation, RPA, or work-instruction tool."],"check_first":"Confirm whether they offer partnerships and provide audience analytics or survey results.","main_ideas":["The hardest automation problems are not on the web, and that is why no one built tools for them","Enterprise agents should be judged against enterprise conditions, not a clean demo Mac","Buyers want process ownership, not another point tool","Automation is not the asset — the knowledge behind it is","Solving the hardest environment first produces better tools everywhere else"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic"],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"muneeb-ur-rehman","url":"https://b2binfluencer.marketing/creators/muneeb-ur-rehman/"},{"id":"zach-lloyd","url":"https://b2binfluencer.marketing/creators/zach-lloyd/"},{"id":"ricardo-camacho","url":"https://b2binfluencer.marketing/creators/ricardo-camacho/"}],"engagement":null},{"id":"jeremy-sanford","name":"Jeremy Sanford","url":"https://b2binfluencer.marketing/creators/jeremy-sanford/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-sanford.md","descriptor":"Jeremy Sanford shares leadership advice for healthcare and hospitality organizations, focusing on how leaders can improve workplace culture and retain employees.","linkedin_followers":1769,"linkedin_url":"https://www.linkedin.com/in/jeremy-sanford-mpa-2120a757","youtube_url":"https://www.youtube.com/channel/UCN3Vm0TK2XQZQq9smb7YezA","photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-sanford.webp","topics":["leadership","healthcare","leadership-development","workplace-culture","employee-retention"],"audiences":[],"verdict":"Most useful for concise LinkedIn leadership commentary on retention and culture in healthcare and hospitality.","best_for":"Healthcare leadership consulting campaign on retention, culture, and leadership development.","not_for":"A workforce-management software vendor needing short-form video for hourly hospitality operators.","takeaways":["Employees leave leaders and cultures, not just companies.","Retention is built in daily habits, not hiring strategy or exit interviews.","Retention is becoming a competitive advantage, not just an HR metric."],"check_first":"Ask for recent LinkedIn audience analytics and engagement results for similar retention or leadership posts.","main_ideas":["Employees leave leaders, not just companies","Retention is built in daily habits, not in hiring strategy or exit interviews","Retention is becoming a competitive advantage, not just an HR metric","Being human is part of the leadership message","Keep the conversation open and direct"],"partnership_formats":[],"partnership_url":null,"brands":["Jeremy Sanford Inc."],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"julia-weingartner","url":"https://b2binfluencer.marketing/creators/julia-weingartner/"},{"id":"lisa-ryan","url":"https://b2binfluencer.marketing/creators/lisa-ryan/"},{"id":"john-kerkhoff","url":"https://b2binfluencer.marketing/creators/john-kerkhoff/"}],"engagement":null},{"id":"tejas-parikh","name":"Tejas Parikh","url":"https://b2binfluencer.marketing/creators/tejas-parikh/","markdown_url":"https://b2binfluencer.marketing/creators/tejas-parikh.md","descriptor":"Tejas Parikh writes about financial planning and analysis for CFOs and private equity teams, with a focus on scenario planning, forecast assumptions, and accountability for budget decisions.","linkedin_followers":17727,"linkedin_url":"https://www.linkedin.com/in/tejasparikh","youtube_url":null,"photo_url":null,"topics":[],"audiences":["cfos"],"verdict":"Tejas Parikh is most useful for finance leaders who need to diagnose assumption ownership and variance review before changing models.","best_for":"Private equity portfolio operations teams wanting a workshop on assumption ownership and variance review.","not_for":"A consumer fintech app seeking video-first awareness and app signups from everyday consumers.","takeaways":["Find where the answer lives before replacing the model.","Ownership is the cheap fix; redesign buys traceability and costs weeks.","An underspend is three different things, not one."],"check_first":"Confirm follower analytics, audience survey, and engagement for posts near the workshop topic.","main_ideas":["Find where the answer lives before replacing the model","Ownership is the cheap fix; redesign buys traceability and costs weeks","Keep the approved budget intact and let the forecast move","A moved contract date does not release committed cost by itself","An underspend is three different things, not one"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jared-waxman","name":"Jared Waxman","url":"https://b2binfluencer.marketing/creators/jared-waxman/","markdown_url":"https://b2binfluencer.marketing/creators/jared-waxman.md","descriptor":"Jared Waxman writes the GTM Engineer Pulse and runs GTM Engineer School. Their work explains how businesses can build AI context layers and practical agent workflows for sales and marketing teams.","linkedin_followers":8873,"linkedin_url":"https://www.linkedin.com/in/jwaxman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-agents","ai-adoption","go-to-market-strategy"],"audiences":["founders-and-operators"],"verdict":"They are most useful for practical explanations of AI context layers and agent workflows for GTM teams.","best_for":"B2B SaaS company piloting GTM AI context layers and agent workflows.","not_for":"Broad sponsored content for a general B2B software buying audience.","takeaways":["An agent withheld 15 customer-email replies because it could not find the company standard.","A sales team used a context layer to help reps position a feature for different partners.","Name which context layer you are building: brand, canonical or deterministic."],"check_first":"Confirm audience details and whether a paid talk or advisory format exists.","main_ideas":["The model is not the moat. Where the context layer lives is.","Name which context layer you are building: brand, canonical or deterministic","Builders and consumers are different people in the same company","Pick one problem with a deadline instead of building a company brain","Write the rule down, then decide where the human stays"],"partnership_formats":[],"partnership_url":null,"brands":["GTM Engineer School","Swan AI","Clay","Anthropic","OpenAI"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"kris-hutchinson","name":"Kris Hutchinson","url":"https://b2binfluencer.marketing/creators/kris-hutchinson/","markdown_url":"https://b2binfluencer.marketing/creators/kris-hutchinson.md","descriptor":"Kris Hutchinson focuses on B2B marketing measurement, showing how companies can connect marketing activity to paying customers and revenue, and keep their tracking accurate.","linkedin_followers":4041,"linkedin_url":"https://www.linkedin.com/in/krishutchinson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kris-hutchinson.webp","topics":["b2b-marketing","crm-data-quality"],"audiences":["b2b-marketing-leaders"],"verdict":"Kris Hutchinson is most useful for practical B2B marketing measurement checks that connect activity to paying customers and accurate tracking.","best_for":"A B2B marketing analytics vendor selling revenue measurement, attribution, or CRM reconciliation, or a revenue-tracking decision-maker campaign.","not_for":"Broad reach, guaranteed volume, lead volume, cost per lead, video, on-camera, or live-event campaigns do not fit.","takeaways":["Ask how many paying customers came from paid media, not just leads.","A membership business saw about 30 percent difference from three CRM start-date fields.","Partner sold and client delivered conversions can both be honest but point to different problems."],"check_first":"Confirm available formats, deliverables, timing, measurement, audience demographics, and engagement history before planning.","main_ideas":["Marketing reporting should close the loop to paying customers, not stop at leads","Most conversion disputes are definitions problems, not performance problems","Tracking breaks quietly, so accountability has to be a named role","Run marketing numbers with the discipline of a finance close"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"gilberto-rosas","url":"https://b2binfluencer.marketing/creators/gilberto-rosas/"},{"id":"matthew-montez","url":"https://b2binfluencer.marketing/creators/matthew-montez/"}],"engagement":null},{"id":"teresa-lisum","name":"Teresa Lisum","url":"https://b2binfluencer.marketing/creators/teresa-lisum/","markdown_url":"https://b2binfluencer.marketing/creators/teresa-lisum.md","descriptor":"Teresa Lisum hosts Evolving Women, a podcast featuring conversations about women's reinvention, retirement, career changes, and creating a fulfilling next chapter.","linkedin_followers":1457,"linkedin_url":"https://www.linkedin.com/in/teresalisum","youtube_url":"https://www.youtube.com/channel/UCLSsZQ0reFUvaD5xyyf4m7g","photo_url":"https://b2binfluencer.marketing/assets/avatars/teresa-lisum.webp","topics":[],"audiences":[],"verdict":"Most useful for podcast or coaching programming about women's reinvention, retirement, and later-life purpose.","best_for":"A podcast network or coaching platform focused on women's reinvention and retirement.","not_for":"Direct-response campaigns for mainstream financial or retirement products needing verified reach and published sponsorship terms.","takeaways":["Retirement is a life-design problem, not just a money problem.","The question \"What do I want?\" comes after decades of caring for others.","You are allowed to stop doing what you are good at."],"check_first":"Confirm pricing, sponsorship terms, and recent per-episode performance before contacting them.","main_ideas":["Retirement is a life-design problem, not a money problem","“What do I want?” comes after decades of caring for everyone else","You are allowed to stop doing what you are good at","A small set of claims the show repeats as takeaways"],"partnership_formats":["Guest-expert interview episode"],"partnership_url":null,"brands":["Evolving Women","Laurie Crawford Coaching","Keep It Simple with Sue"],"posts_cited":9,"latest_post":"2026-09-09","similar":[{"id":"jim-wagner","url":"https://b2binfluencer.marketing/creators/jim-wagner/"},{"id":"adrienne-benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/"},{"id":"molly-mariss","url":"https://b2binfluencer.marketing/creators/molly-mariss/"}],"engagement":null},{"id":"keith-peiris","name":"Keith Peiris","url":"https://b2binfluencer.marketing/creators/keith-peiris/","markdown_url":"https://b2binfluencer.marketing/creators/keith-peiris.md","descriptor":"Keith Peiris builds Lightfield, an AI-native CRM that organizes customer and company data so AI agents can use it for tasks such as prospecting, sales follow-up, and deal preparation.","linkedin_followers":15819,"linkedin_url":"https://www.linkedin.com/in/keithpeiris","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keith-peiris.webp","topics":["artificial-intelligence","sales","ai-agents","go-to-market","b2b-saas"],"audiences":["startup-founders"],"verdict":"Keith Peiris is useful for technical content on structuring CRM data for AI agents and context-led prospecting.","best_for":"A B2B data platform or CRM migration vendor wanting practitioner-led content on fixing CRM data.","not_for":"A broad business sponsored post package needing rate card and audience data.","takeaways":["The bottleneck is usually the data, not the model.","Agents need a programming door into business software, not a dashboard.","Outbound should start from your own customers, not a bought list."],"check_first":"Confirm whether they offer sponsorship formats, rates, deliverables, and audience data.","main_ideas":["The bottleneck is usually the data, not the model","Agents need a programming door into business software, not a dashboard","The CRM should be a model of the business, not a database of records","Outbound should start from your own customers, not a bought list","Reach early-stage founders through platforms they already pay for"],"partnership_formats":[],"partnership_url":null,"brands":["Lightfield","Andreessen Horowitz","Maverick Ventures","Coatue Management","Greylock Partners","Lightspeed","Audacious Ventures","Alumni Ventures","Mistral","Ramp"],"posts_cited":12,"latest_post":"2026-10-06","similar":[{"id":"matt-serna","url":"https://b2binfluencer.marketing/creators/matt-serna/"},{"id":"edwin-trebels","url":"https://b2binfluencer.marketing/creators/edwin-trebels/"},{"id":"ivelina-dineva","url":"https://b2binfluencer.marketing/creators/ivelina-dineva/"}],"engagement":null},{"id":"huzaifah-s","name":"Huzaifah S.","url":"https://b2binfluencer.marketing/creators/huzaifah-s/","markdown_url":"https://b2binfluencer.marketing/creators/huzaifah-s.md","descriptor":"Huzaifah S. shares cybersecurity work on LinkedIn, including testing web-application vulnerabilities, responsible disclosure, and learning about malware analysis and API hooking.","linkedin_followers":2909,"linkedin_url":"https://www.linkedin.com/in/huzaifah-s-948a26bb","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/huzaifah-s.webp","topics":["cybersecurity","application-security"],"audiences":[],"verdict":"Huzaifah S. is most useful for short-form application security content on access control testing and responsible disclosure.","best_for":"A cybersecurity SaaS company needing short-form application security content for practitioners and learners.","not_for":"A vendor wanting long-form technical courses or verified exploit walkthroughs for senior AppSec engineers.","takeaways":["Access control flaws are logic problems, not payload problems.","They reported a reflected XSS flaw that was later patched.","A responsible disclosure ended in a letter of appreciation, not a bounty."],"check_first":"Confirm paid arrangement, product-specific claims, tooling details, legal review, and audience analytics before contacting them.","main_ideas":["Access-control flaws are logic problems, not payload problems","Responsible disclosure matters more than a bounty","You do not need expensive tools or credentials to start learning cybersecurity","Learning in public means explaining a concept and inviting correction"],"partnership_formats":[],"partnership_url":null,"brands":["NITRC.org"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"kevin-nanney","name":"Kevin Nanney","url":"https://b2binfluencer.marketing/creators/kevin-nanney/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-nanney.md","descriptor":"Kevin Nanney works in B2B software product and writes about product management, AI-enabled product work, and measuring AI’s business impact. Nanney’s posts connect product decisions to the problems customers face and the work teams need to deliver.","linkedin_followers":7739,"linkedin_url":"https://www.linkedin.com/in/kevin-nanney","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevin-nanney.webp","topics":["artificial-intelligence","product-management"],"audiences":[],"verdict":"Kevin Nanney is most useful for connecting AI product work to customer problems and measurable business outcomes.","best_for":"A B2B SaaS brand that needs AI product claims framed honestly and tied to business outcomes.","not_for":"A poor fit is broad reach brand awareness, consumer, lifestyle, or multi-format campaigns.","takeaways":["Tempo example reports 61% faster work from its rollout, not a result others should expect.","AI can speed early product work but shifts the bottleneck to coordination.","AI spend can be tied to the work item then traced back to strategy."],"check_first":"Confirm audience breakdown, recent post results, and whether paid placements are available.","main_ideas":["Shipping software and solving the problem are not the same thing","AI moves the product bottleneck instead of removing it","Standardize the tools and process, or the speed just adds confusion","Tie AI spend to the work item, then trace it back to strategy"],"partnership_formats":[],"partnership_url":null,"brands":["Tempo Software","Compaq Computers","Phillips Petroleum","Union Carbide"],"posts_cited":10,"latest_post":"2026-10-10","similar":[{"id":"zack-greenfield","url":"https://b2binfluencer.marketing/creators/zack-greenfield/"},{"id":"kishor-rao","url":"https://b2binfluencer.marketing/creators/kishor-rao/"},{"id":"steve-huber","url":"https://b2binfluencer.marketing/creators/steve-huber/"}],"engagement":null},{"id":"shmaya-grossbaum","name":"Shmaya Grossbaum","url":"https://b2binfluencer.marketing/creators/shmaya-grossbaum/","markdown_url":"https://b2binfluencer.marketing/creators/shmaya-grossbaum.md","descriptor":"Shmaya Grossbaum is an e-commerce creative professional whose work includes Amazon product listings and 3D-rendered product images. Grossbaum built Level Up Listings and announced that the company was joining forces with House of AMZ.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shmaya-grossbaum","youtube_url":null,"photo_url":null,"topics":["ecommerce"],"audiences":["amazon-sellers"],"verdict":"Useful for Amazon and e-commerce product listings, 3D-rendered product images, and consistent visual sets.","best_for":"Home-goods or packaged-goods sellers launching multi-pack Amazon products with possible color or packaging changes.","not_for":"Paid creator sponsorship with guaranteed reach, defined deliverables, and rates agreed in advance.","takeaways":["Digital revisions let a team deliver corrected visuals the same day after a product color error.","For bathing wipes, show pack count, scale, branding, and product details.","Nine consistent views for a large industrial product support catalogs, specification sheets, and sales materials."],"check_first":"Confirm whether sponsorships are available and request audience demographics and professional-role data.","main_ideas":["Rendering is a production tool, not a style choice","A listing image should answer buyer questions, not fill space","One render set can stand in for several photo shoots","The brand story is a catalog-level traffic and trust asset","Consistency at scale is the selling point for industrial and B2B work"],"partnership_formats":[],"partnership_url":null,"brands":["Level Up Listings","House of AMZ"],"posts_cited":14,"latest_post":"2026-08-07","similar":[{"id":"ismail-khan","url":"https://b2binfluencer.marketing/creators/ismail-khan/"},{"id":"wasiq-khawar","url":"https://b2binfluencer.marketing/creators/wasiq-khawar/"},{"id":"gevorg-sargsyan","url":"https://b2binfluencer.marketing/creators/gevorg-sargsyan/"}],"engagement":null},{"id":"devin-dillon","name":"Devin Dillon","url":"https://b2binfluencer.marketing/creators/devin-dillon/","markdown_url":"https://b2binfluencer.marketing/creators/devin-dillon.md","descriptor":"Devin Dillon works in B2B marketing and communications, connecting company strategy, customer insight, and messaging to support alignment and measurable revenue growth.","linkedin_followers":2537,"linkedin_url":"https://www.linkedin.com/in/devindillon310","youtube_url":null,"photo_url":null,"topics":["leadership","b2b-marketing"],"audiences":[],"verdict":"Devin Dillon is most useful for B2B marketing communications strategy and advisory work connecting positioning, sales alignment, and revenue.","best_for":"B2B companies assessing a marketing communications leader or adviser.","not_for":"Broad consumer reach campaigns, standard sponsored posts, or defined audience performance.","takeaways":["One post outlines pipeline coverage, CAC payback, and campaign review gates.","Another describes a workshop aligning sales and marketing before messages.","Posts argue communications should shape positioning before the roadmap is fixed."],"check_first":"Confirm scope, availability, partnership formats, audience breakdown, engagement data, and supporting evidence.","main_ideas":["Marketing should be measured by pipeline, not applause","Communications belongs upstream of strategy","Credibility, not creativity, is the new currency","Alignment, not the strategy document, is the advantage"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-21","similar":[{"id":"becca-chambers","url":"https://b2binfluencer.marketing/creators/becca-chambers/"},{"id":"becka-dente","url":"https://b2binfluencer.marketing/creators/becka-dente/"},{"id":"sim-aulakh","url":"https://b2binfluencer.marketing/creators/sim-aulakh/"}],"engagement":null},{"id":"tyler-stephens","name":"Tyler Stephens","url":"https://b2binfluencer.marketing/creators/tyler-stephens/","markdown_url":"https://b2binfluencer.marketing/creators/tyler-stephens.md","descriptor":"Tyler Stephens develops video ad creative for e-commerce brands, with a focus on showing customer problems and product value clearly.","linkedin_followers":6867,"linkedin_url":"https://www.linkedin.com/in/viscaptyler","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tyler-stephens.webp","topics":["ecommerce"],"audiences":["dtc-brands"],"verdict":"Tyler Stephens is most useful for practical e-commerce video ad creative ideas and close breakdowns of ad choices.","best_for":"A direct-to-consumer e-commerce brand wanting creative strategy workshop or consultation for paid social video ads.","not_for":"An always-on sponsored content programme needing guaranteed reach, audience demographics, and a standard sponsorship package.","takeaways":["Stack several customer problems in the first five seconds instead of one pain point.","Make an offer's saving visible, show value components, then add urgency last.","Translate technical product details into familiar images, such as cartoon characters for ingredients."],"check_first":"Ask for supporting data for reported conversion improvement and any audience or sponsorship details.","main_ideas":["Several customer problems land harder than one","Make the saving visible, stack value, then add urgency","Product features need translation, not louder repetition","Hand-offs, not ideas, are what kill creative work"],"partnership_formats":[],"partnership_url":null,"brands":["Earth Breeze","RYZE"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"molly-mariss","name":"Molly Mariss","url":"https://b2binfluencer.marketing/creators/molly-mariss/","markdown_url":"https://b2binfluencer.marketing/creators/molly-mariss.md","descriptor":"Molly Mariss is an online-business integrator who helps women entrepreneurs improve how their businesses run. Her posts describe work such as reviewing systems and processes, finding operational cost savings, and helping clients decide which tasks to keep or delegate. She also shares lessons from her path from virtual assistant to integrator and hosts The Quiet Leader’s Podcast.","linkedin_followers":698,"linkedin_url":"https://www.linkedin.com/in/mollymariss","youtube_url":"https://www.youtube.com/channel/UCPGPc_mLxXy3-EPnvl9qfCA","photo_url":"https://b2binfluencer.marketing/assets/avatars/molly-mariss.webp","topics":["leadership","entrepreneurship"],"audiences":[],"verdict":"Molly Mariss is most useful for fractional integrator support to rebuild systems and find operational cost savings.","best_for":"A founder-led B2B agency or consultancy that needs fractional operations systems and cost review.","not_for":"Paid LinkedIn sponsorship campaigns needing guaranteed impressions, rate cards, and audience demographics by role.","takeaways":["A client saved about $2,000 a month by changing fulfillment providers.","The Activity Alignment Assessment is a week-long delegation exercise readers can try.","Overwhelm may come from misaligned work, not simply poor time management."],"check_first":"Confirm sponsorship options, rates, scope, monthly review cadence, and how the $24,000 savings was measured.","main_ideas":["Overwhelm is usually an energy problem, not a time problem","Review vendors and systems monthly, not just once","Teach delegation through a named exercise with a decision attached","Quiet leadership: change arrives in small, consistent steps","The podcast episode, not the post, is the unit of publishing"],"partnership_formats":[],"partnership_url":null,"brands":["Unnamed client business (e-commerce and virtual health coaching)"],"posts_cited":10,"latest_post":"2026-09-27","similar":[{"id":"adrienne-benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/"},{"id":"robert-roth","url":"https://b2binfluencer.marketing/creators/robert-roth/"},{"id":"jm-ryerson","url":"https://b2binfluencer.marketing/creators/jm-ryerson/"}],"engagement":null},{"id":"jonathan-kolb","name":"Jonathan Kolb","url":"https://b2binfluencer.marketing/creators/jonathan-kolb/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-kolb.md","descriptor":"Jonathan Kolb writes about on-board courier (OBC) and hand-carry logistics: moving urgent shipments by air, coordinating couriers and customs, and responding when plans change.","linkedin_followers":26504,"linkedin_url":"https://www.linkedin.com/in/jonathan-kolb1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jonathan-kolb.webp","topics":["supply-chain"],"audiences":[],"verdict":"Useful for expert commentary on on-board courier operations, disruption recovery, handover discipline, and urgent shipment coordination.","best_for":"Logistics software brands creating time-critical freight content that needs specific operational detail.","not_for":"Consumer lifestyle campaigns, skincare, or broad short-form video work needing aspirational everyday-life storytelling.","takeaways":["97% of OBC and hand-carry missions over 360 days had no documented disruption.","A temperature-controlled medical shipment from Germany to Mexico was delivered in under 24 hours.","A hand-carry mission involved 260 boxes and four couriers."],"check_first":"Confirm audience job titles, engagement data, paid terms, and dated examples before contacting them.","main_ideas":["Reliability means recovering, not avoiding failure","Timely updates are a service, not a tracking dashboard","Handover discipline is operational infrastructure, not a company value","The flight is one part of the job, which can scale","Special handling and screening constraints shape the plan before the courier flies"],"partnership_formats":[],"partnership_url":null,"brands":["Galileo (ProSieben)"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"charley-mcdonnell","name":"Charley McDonnell","url":"https://b2binfluencer.marketing/creators/charley-mcdonnell/","markdown_url":"https://b2binfluencer.marketing/creators/charley-mcdonnell.md","descriptor":"Charley McDonnell writes about paid social and growth strategy for ecommerce brands, with a focus on Meta advertising, customer acquisition costs, lifetime value, attribution, and the operating systems needed to scale.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/charley-mcdonnell-31806923b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charley-mcdonnell.webp","topics":["artificial-intelligence","ecommerce","paid-ads","ai-agents","meta-ads","unit-economics"],"audiences":["dtc-ecommerce-brands"],"verdict":"Charley McDonnell is most useful for diagnosing whether ecommerce growth problems come from ads, measurement, or unit economics.","best_for":"DTC ecommerce brands spending heavily on Meta that can share CAC, LTV, margin, and revenue data.","not_for":"Sponsorship bookings, guaranteed audience demographics, or proven autonomous AI agent savings.","takeaways":["Ask for customer acquisition cost and lifetime value before discussing any campaign.","A brand met ROAS targets while reported CAC exceeded LTV.","Brands near £80,000 to £100,000 monthly revenue may need faster creative production."],"check_first":"Confirm their sponsorship offer, audience demographics, and evidence of a broader track record.","main_ideas":["Ask for customer acquisition cost and lifetime value before discussing a campaign","The revenue ceiling most ecommerce brands hit is internal, not the platform’s fault","Triangulate attribution on a large Meta account; never read it in isolation","Autonomous AI agents are the next operational shift, and most brands are not watching","Analytics tools are worth watching for access, not insight"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Triple Whale","NorthBeam","Google Analytics","OpenClaw"],"posts_cited":12,"latest_post":"2026-09-18","similar":[{"id":"taylor-lagace","url":"https://b2binfluencer.marketing/creators/taylor-lagace/"},{"id":"reeto-m","url":"https://b2binfluencer.marketing/creators/reeto-m/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"}],"engagement":null},{"id":"matthew-biggar","name":"Matthew Biggar","url":"https://b2binfluencer.marketing/creators/matthew-biggar/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-biggar.md","descriptor":"Matthew Biggar is a creator and co-founder of the Biggar Together community. They help high performers build more fulfilling, sustainable work and say the community practices The Multiplier Zone™.","linkedin_followers":6378,"linkedin_url":"https://www.linkedin.com/in/mattbiggar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-biggar.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Matthew Biggar is useful for reflective coaching content and workshops on sustainable high performance and fulfillment.","best_for":"Leadership development brands seeking co-branded workshops and LinkedIn posts on sustainable high performance.","not_for":"Technical B2B demand generation with pipeline guarantees, gated whitepapers, or video ad cutdowns.","takeaways":["Fulfillment and joy are fuel, not a reward after success.","The scarce resource is energy, not time.","Leaving a three-year weekly video habit to coach after it felt empty."],"check_first":"Confirm scope, deliverables, pricing, audience data, campaign terms, and recent engagement.","main_ideas":["Fulfillment is the fuel, not the reward at the end","The scarce resource is energy, not time","Build your week around how you are wired, not around fixing weaknesses","Consistency can be empty: leaving a three-year weekly video habit to coach","Fulfillment as a performance lever, not a step down from results"],"partnership_formats":[],"partnership_url":null,"brands":["Biggar Together","The Multiplier Zone"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"art-blanchford","url":"https://b2binfluencer.marketing/creators/art-blanchford/"},{"id":"giovanni-gonzalez","url":"https://b2binfluencer.marketing/creators/giovanni-gonzalez/"},{"id":"adrian-jones","url":"https://b2binfluencer.marketing/creators/adrian-jones/"}],"engagement":null},{"id":"carrie-aguilar","name":"Carrie Aguilar","url":"https://b2binfluencer.marketing/creators/carrie-aguilar/","markdown_url":"https://b2binfluencer.marketing/creators/carrie-aguilar.md","descriptor":"Carrie Aguilar works in revenue operations, sales strategy, and enablement. They describe helping founders grow, building go-to-market systems, and coaching sales teams; they also say they support fundraising and portfolio companies at JumpStart Ventures and host the In Her Land podcast.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/carrie-aguilar-1674b99","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carrie-aguilar.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","ai-in-sales","go-to-market-strategy","sales-enablement","change-management"],"audiences":[],"verdict":"Carrie Aguilar is most useful for revenue operations, sales enablement, and change management advice for go-to-market teams.","best_for":"A B2B SaaS company steadying sales and revenue teams through fast product and process change.","not_for":"A vendor seeking guaranteed paid placement, audience demographics, defined deliverables, or rates from In Her Land.","takeaways":["Use weekly emails or monthly training as predictable communication containers for rapid change.","Test new approaches with a few reps before rollout and use them as change champions.","Make work visible through follow-up and clear summaries, not expecting it to speak for itself."],"check_first":"Confirm sponsorship or partnership terms, deliverables, audience data, and rates before contacting them.","main_ideas":["Fast change needs predictable containers, not just more communication","Selling is half doing the work, half making the work visible","A big life means more than one version of success","Connecting revenue ownership to long-term wealth, especially for women"],"partnership_formats":[],"partnership_url":null,"brands":["FinalForms","JumpStart Ventures","In Her Land Podcast"],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"nayaja-lewis","url":"https://b2binfluencer.marketing/creators/nayaja-lewis/"},{"id":"brian-carr","url":"https://b2binfluencer.marketing/creators/brian-carr/"},{"id":"tricia-dempsey","url":"https://b2binfluencer.marketing/creators/tricia-dempsey/"}],"engagement":null},{"id":"allen-jacques","name":"Allen Jacques","url":"https://b2binfluencer.marketing/creators/allen-jacques/","markdown_url":"https://b2binfluencer.marketing/creators/allen-jacques.md","descriptor":"Allen Jacques writes about pharma and biopharma supply chains, including inventory, planning, manufacturing capacity, and the connection between operational decisions and long-term strategy.","linkedin_followers":3551,"linkedin_url":"https://www.linkedin.com/in/allenjacques","youtube_url":null,"photo_url":null,"topics":["supply-chain"],"audiences":[],"verdict":"Most useful for pharma and biopharma supply chain thought leadership on inventory and capacity planning.","best_for":"A biopharma supply chain software webinar on multi-echelon inventory optimization.","not_for":"A consumer or general SMB inventory app campaign focused on reach and sign-ups.","takeaways":["Cutting inventory can shorten shelf life, delay defect discovery, and create obsolete packaging.","AI will not fix a supply chain that is not connected end to end.","Supply chain should help build long-range plans from the outset, not review late."],"check_first":"Confirm commercial terms, recent post engagement, and audience demographics before contacting them.","main_ideas":["Cutting inventory carries costs the cash-flow conversation misses","AI will not rescue a supply chain that is not connected end to end","Supply chain belongs in the ten-year plan as a builder, not a late reviewer","Priorities in Allen Jacques’s posts: senior industry convening and planning-platform news"],"partnership_formats":[],"partnership_url":null,"brands":["Pfizer","LogiPharma","OMP"],"posts_cited":13,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"gabrielle-carlson","name":"Gabrielle Carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/","markdown_url":"https://b2binfluencer.marketing/creators/gabrielle-carlson.md","descriptor":"Gabrielle Carlson is a talent acquisition leader who builds and scales recruiting functions. Carlson's posts focus on workforce planning, hiring metrics, and connecting recruiting to business growth; Carlson also argues that AI and automation should give recruiters more time for human relationships.","linkedin_followers":5240,"linkedin_url":"https://www.linkedin.com/in/gabriellecarlsonmed","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gabrielle-carlson.webp","topics":["artificial-intelligence","leadership","recruiting","talent-acquisition","ai-in-recruiting","employer-branding"],"audiences":["hr-leaders"],"verdict":"Most useful for connecting talent acquisition to revenue and arguing AI should support recruiter relationships.","best_for":"A growth-stage software company building a talent acquisition function tied to revenue and hiring speed.","not_for":"AI recruiting platforms saying automation replaces recruiter judgement, or broad mass HR reach.","takeaways":["Recruiting directly drives revenue; time-to-fill and cost-per-hire are necessary but insufficient.","Workforce planning beats requisition management, and structure enables speed.","Automate administrative funnel tasks so recruiters can spend more time on candidate conversations."],"check_first":"Confirm follower demographics, audience survey, engagement data, and if paid sponsorship is available.","main_ideas":["Talent acquisition is a revenue function, not an administrative one","Structure enables speed, and workforce planning beats requisition management","Automate the administrative funnel to fund the human work","AI is a partnership with limits, not a substitute for human judgment","Recruiting outcomes sit with the business: hiring manager discipline and internal brand"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"},{"id":"eric-buntin","url":"https://b2binfluencer.marketing/creators/eric-buntin/"}],"engagement":null},{"id":"kevin-jordan","name":"Kevin Jordan","url":"https://b2binfluencer.marketing/creators/kevin-jordan/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-jordan.md","descriptor":"Kevin Jordan works with UK manufacturers on management systems, including ISO standards, and on making those systems support reliable processes and business performance. Jordan’s posts describe nearly 30 years of experience in complex manufacturing environments and work through Keystone Management Systems.","linkedin_followers":1631,"linkedin_url":"https://www.linkedin.com/in/kevin-jordan-56a13753","youtube_url":null,"photo_url":null,"topics":["recruiting","operational-excellence"],"audiences":[],"verdict":"Kevin Jordan is most useful for UK manufacturing management systems advice, especially ISO and energy.","best_for":"A UK manufacturing consultancy, certification body, training provider or energy vendor wanting advisory thought leadership, not paid reach.","not_for":"A high-volume lead generation buy or broad-reach campaign needing measured scale and audience data.","takeaways":["Jordan asks whether a management system improves margin or merely maintains certification.","As products change, processes and management systems need to keep pace, or problems can reach customers.","Jordan frames ISO 50001 as a way to manage cost volatility and operational risk."],"check_first":"Confirm audience demographics, engagement figures and commercial terms before contacting them.","main_ideas":["ISO certification should be the outcome, not the goal","Energy is a board-level risk, not a controllable overhead","Leadership mindset: preserving the status quo versus regenerating for what comes next","The same audience is also a hiring market","Blunt questions, outside evidence, business-outcome language"],"partnership_formats":[],"partnership_url":null,"brands":["Keystone Management Systems","Bywater Training","The Rethink Collective","University of Bath School of Management"],"posts_cited":14,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"alex-hall","name":"Alex Hall","url":"https://b2binfluencer.marketing/creators/alex-hall/","markdown_url":"https://b2binfluencer.marketing/creators/alex-hall.md","descriptor":"Alex Hall recruits construction professionals—including project managers, superintendents, estimators, and executives—for general contractors, developers, and engineering firms. Hall announced Hallbridge Talent Partners as the next step in that work.","linkedin_followers":25555,"linkedin_url":"https://www.linkedin.com/in/hallbridge","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-hall.webp","topics":["startup","recruiting","talent-acquisition"],"audiences":["hiring-managers"],"verdict":"Alex Hall is most useful for construction recruiting content aimed at hiring managers and candidates.","best_for":"Construction recruitment firms or construction software vendors targeting general contractors, developers, and engineering firms.","not_for":"Brands buying reach, general HR or tech hiring, or produced video campaigns.","takeaways":["Give candidates one real conversation before rejecting them.","Construction candidates should show what they built, not describe it.","Project list should include name and location, role, responsibilities, budget and scope."],"check_first":"Confirm post-level engagement figures and prior co-branded or sponsored work.","main_ideas":["Effort creates its own luck, and relationships are the engine","Give candidates one real conversation before writing them off","Construction candidates should show what they built, not describe it","Owning the firm means owning the accountability","Remote recruiting is presented as a trade, not a lifestyle pitch"],"partnership_formats":[],"partnership_url":null,"brands":["Hallbridge Talent Partners","Jobot"],"posts_cited":11,"latest_post":"2026-09-02","similar":[{"id":"mike-keough","url":"https://b2binfluencer.marketing/creators/mike-keough/"},{"id":"paige-p","url":"https://b2binfluencer.marketing/creators/paige-p/"},{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"}],"engagement":null},{"id":"melanie-grace-saigol","name":"Melanie Grace Saigol","url":"https://b2binfluencer.marketing/creators/melanie-grace-saigol/","markdown_url":"https://b2binfluencer.marketing/creators/melanie-grace-saigol.md","descriptor":"Melanie Grace Saigol is an entrepreneur who co-founded SaigolEd, an EdTech company, and runs Corporate Angels, a staffing and events business. Saigol's posts discuss building both businesses, raising investment for SaigolEd, and delivering events for clients.","linkedin_followers":63418,"linkedin_url":"https://www.linkedin.com/in/melanie-grace","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/melanie-grace-saigol.webp","topics":["startup","venture-capital"],"audiences":["founders"],"verdict":"Useful for paid speaking and content partnerships on EdTech scaling, founder fundraising, and female founder capital access.","best_for":"B2B EdTech investment or events campaigns needing operating credibility and capital access topics.","not_for":"Consumer brands seeking high-volume sponsored content with guaranteed audience composition and fixed terms.","takeaways":["They explain Series A investor questions including CAC, LTV, conversion, margins, leadership, momentum.","SaigolEd reached profitability after three years and approached 100,000 tutoring hours sold.","They credit long-term relationships, reputation, and consistent delivery for success in events."],"check_first":"Confirm audience demographics and request a session outline or written response.","main_ideas":["Later-stage fundraising is won on execution, numbers and team, not the idea","Profitability changes what fundraising is for","In events and business development, relationships and reputation beat budgets","Female founders still face a capital gap, and they question the pace of change","Parenthood does not require pausing ambition"],"partnership_formats":[],"partnership_url":null,"brands":["Corporate Angels","SaigolEd"],"posts_cited":10,"latest_post":"2026-08-04","similar":[],"engagement":null},{"id":"victor-adolph","name":"Victor Adolph","url":"https://b2binfluencer.marketing/creators/victor-adolph/","markdown_url":"https://b2binfluencer.marketing/creators/victor-adolph.md","descriptor":"Victor Adolph shares practical advice on growing eCommerce brands, including how to plan paid-media spending, build product bundles, and measure email performance.","linkedin_followers":3333,"linkedin_url":"https://www.linkedin.com/in/victor-adolph","youtube_url":"https://www.youtube.com/channel/UCLAuPmFRMF-ScPdJLZjpNTA","photo_url":"https://b2binfluencer.marketing/assets/avatars/victor-adolph.webp","topics":["ecommerce","paid-ads","email-marketing"],"audiences":["dtc-brands"],"verdict":"Victor Adolph is useful for planning eCommerce paid media, bundles, and email measurement.","best_for":"A DTC brand with a wide assortment wanting retention and paid-media efficiency.","not_for":"Always-on even spending, single-SKU stories, or demographic reach guarantees.","takeaways":["Spend should follow high-potential days, not be divided evenly.","Judge email by revenue per recipient, not campaign total.","Use ratios as KPIs and absolute numbers to check scale."],"check_first":"Confirm audience demographics and recent performance for comparable posts or campaigns.","main_ideas":["When money is spent matters more than how much there is","Steer with ratios; use absolute numbers to check scale","Judge email by revenue per recipient, not campaign total","Give customers something new to talk about every month","Discounting is a scheduled instrument, not the default"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"patrick-odriscoll","url":"https://b2binfluencer.marketing/creators/patrick-odriscoll/"},{"id":"alan-gonsenhauser","url":"https://b2binfluencer.marketing/creators/alan-gonsenhauser/"}],"engagement":null},{"id":"alfred-white","name":"Alfred White","url":"https://b2binfluencer.marketing/creators/alfred-white/","markdown_url":"https://b2binfluencer.marketing/creators/alfred-white.md","descriptor":"Alfred White helps small business owners with bookkeeping, tax compliance, and tax planning, including audit-risk preparation, recordkeeping, and coordinating tax decisions with business changes.","linkedin_followers":1455,"linkedin_url":"https://www.linkedin.com/in/alfredwhite-taxes411","youtube_url":null,"photo_url":null,"topics":["bookkeeping"],"audiences":["small-business-owners"],"verdict":"Alfred White is most useful for small business tax, bookkeeping, and audit-readiness guidance.","best_for":"A small business accounting firm co-branding an audit-readiness guide for owners and self-employed operators.","not_for":"A consumer tax-filing app seeking high-volume video reach and direct app installs.","takeaways":["Clean books report what happened but do not show whether tax choices were good.","Audit risk areas include mismatched income, unusual deductions, repeated losses, weak records, worker misclassification.","Payroll withholding and quarterly estimates can fall out of sync, surprising owners with tax bills."],"check_first":"Ask for post-level results, audience demographics, and confirm the 40-plus years claim.","main_ideas":["Clean books are not the same as smart tax decisions","Audit exposure follows patterns, and documentation is the defence","Tax bills surprise owners when withholding and estimates drift out of sync","Tax rules are not one size fits all, and owners need guidance through them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"roop-gill","name":"Roop Gill","url":"https://b2binfluencer.marketing/creators/roop-gill/","markdown_url":"https://b2binfluencer.marketing/creators/roop-gill.md","descriptor":"Roop Gill is a creative strategist and UGC creator who develops paid social ads for DTC brands. The work focuses on why ads perform, using audience psychology to shape creative and testing ideas.","linkedin_followers":1623,"linkedin_url":"https://www.linkedin.com/in/roop-gill-059785234","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roop-gill.webp","topics":["artificial-intelligence","paid-ads","creative-testing"],"audiences":["dtc-ecommerce-brands"],"verdict":"Most useful for DTC paid social creative strategy and testing built on audience psychology.","best_for":"DTC skincare brands with customer research seeking persona-driven creative testing and rapid iteration.","not_for":"This is not for enterprise B2B SaaS thought leadership or IT buying committee campaigns.","takeaways":["Gill moves beyond demographic personas to emotional jobs, internal triggers, and motivators.","Gill says faster AI production helps only when teams know what they are testing.","Gill offers a reusable prompt for three personas with triggers, fears, and motivators."],"check_first":"Confirm skincare case studies, performance data, audience demographics, and collaboration terms.","main_ideas":["Demographic personas are why ads flop","Testing speed, not realism, is what AI video changes","Strategy over aesthetics: pretty content does not sell","Publishing the method as something readers can use immediately","AI tools compress production time, but judgment still decides"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"errol-gerson","name":"Errol Gerson","url":"https://b2binfluencer.marketing/creators/errol-gerson/","markdown_url":"https://b2binfluencer.marketing/creators/errol-gerson.md","descriptor":"Errol Gerson is a fractional CFO who advises businesses on financial planning, cash flow, growth, and leadership decisions. Their posts explain when a business may need part-time financial expertise and emphasize learning from advice and mistakes.","linkedin_followers":10469,"linkedin_url":"https://www.linkedin.com/in/egerson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/errol-gerson.webp","topics":["leadership"],"audiences":[],"verdict":"Fractional CFO who explains when part-time financial leadership helps with cash flow, planning, growth, and leadership decisions.","best_for":"Professional services firms or B2B campaigns needing year-end financial planning content for business owners.","not_for":"Consumer fintech sponsorship campaigns needing video, rate cards, or conversion metrics.","takeaways":["A fractional CFO provides senior financial judgment on demand, not a full-time hire.","Businesses may need one during rapid growth, raising capital, financial distress, or leadership gaps.","Q4 prompts reviewing drifted goals and KPIs, then refocusing priorities, rebuilding momentum, restoring control."],"check_first":"Ask for audience demographics, post reach, engagement figures, and whether a paid sponsorship is possible.","main_ideas":["A fractional CFO provides senior financial judgment on demand, not a full-time hire","Businesses should recognize when financial complexity exceeds their current setup","Poor leadership decisions often start with rejecting advice, resisting change, and refusing to admit error","Q4 is the moment to act before the next year is shaped by drift","Tax planning has a calendar, not a year-end scramble"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"sara-fins","url":"https://b2binfluencer.marketing/creators/sara-fins/"},{"id":"romina-rugova","url":"https://b2binfluencer.marketing/creators/romina-rugova/"},{"id":"erica-geil","url":"https://b2binfluencer.marketing/creators/erica-geil/"}],"engagement":null},{"id":"bashak-ilhan","name":"Bashak ilhan","url":"https://b2binfluencer.marketing/creators/bashak-ilhan/","markdown_url":"https://b2binfluencer.marketing/creators/bashak-ilhan.md","descriptor":"Bashak Ilhan writes and speaks about helping fashion and other consumer brands prepare for international expansion, especially entering the U.S. market. The posts describe work spanning retail strategy, department-store placement, logistics, fulfillment and marketplace choices.","linkedin_followers":7786,"linkedin_url":"https://www.linkedin.com/in/basakilhan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bashak-ilhan.webp","topics":["artificial-intelligence","ecommerce","supply-chain"],"audiences":[],"verdict":"Bashak Ilhan is most useful for practical US market-entry preparation for fashion brands, including retail placement, logistics and marketplace choices.","best_for":"A fashion brand consultancy planning a US market-entry workshop on retail expansion strategy.","not_for":"A US direct-to-consumer home fragrance brand seeking paid sponsored content across Instagram and TikTok.","takeaways":["Most fashion brands fail in the US for reasons other than product.","US entry takes preparation and structure, not a launch.","Amazon is not automatically the first channel choice."],"check_first":"Confirm follower locations, job titles or seniority, past session attendance, and placement claims.","main_ideas":["A brand's home-market success carries no weight in the US","Entering the US takes preparation and structure, not a launch","The decisions that determine survival are the ones nobody publicises","Channel choice is a sequencing decision — Amazon is not automatically the first move","Department-store placement is the objective, not a milestone on the way to something else"],"partnership_formats":[],"partnership_url":null,"brands":["ROAD","WatchPro","Talk Commerce","Istanbul Global E-Export Summit 2026"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"grace-eva","name":"Grace Eva","url":"https://b2binfluencer.marketing/creators/grace-eva/","markdown_url":"https://b2binfluencer.marketing/creators/grace-eva.md","descriptor":"Grace Eva creates practical guides for marketers and ecommerce brands on using AI to make UGC-style video ads, from scripts and AI presenters to product visuals and creative testing.","linkedin_followers":676,"linkedin_url":"https://www.linkedin.com/in/grace-eva","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/grace-eva.webp","topics":["artificial-intelligence","ecommerce","creative-testing","performance-marketing"],"audiences":[],"verdict":"Grace Eva is most useful for practical guides on making AI UGC-style video ads and testing creative variations.","best_for":"Performance marketing agencies or ecommerce brands scaling UGC-style ad creative with AI and process design.","not_for":"Campaigns needing a real named person on camera, personal endorsements, or brand partnerships.","takeaways":["A creator and a camera are no longer required to make UGC-style ads.","The point of AI UGC is testing volume, not a single better ad.","Speed does not replace strategy, and human creativity still has a place."],"check_first":"Confirm delivered work, results, audience engagement, and commercial terms before contacting them.","main_ideas":["A creator and a camera are no longer required to make UGC-style ads","The point of AI UGC is testing volume, not a single better ad","Speed does not replace strategy, and human creativity still has a place","Buyers need criteria for sorting the AI UGC tool market"],"partnership_formats":[],"partnership_url":null,"brands":["Tagshop AI"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"john-joe-smith","name":"John Joe Smith","url":"https://b2binfluencer.marketing/creators/john-joe-smith/","markdown_url":"https://b2binfluencer.marketing/creators/john-joe-smith.md","descriptor":"John Joe Smith shares WasteNot case studies about helping ecommerce brands reduce Meta ad spend reaching existing customers through better audience exclusions.","linkedin_followers":3291,"linkedin_url":"https://www.linkedin.com/in/john-joe-smith-11306b38","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-joe-smith.webp","topics":["paid-ads","meta-ads"],"audiences":["dtc-brands"],"verdict":"John Joe Smith is most useful for WasteNot case studies on Meta ad exclusions for ecommerce brands.","best_for":"A DTC ecommerce brand wanting a case-study webinar on reducing wasted Meta ad spend.","not_for":"A B2B payments platform needing chargeback, fraud prevention, finance operations, or technical tutorial.","takeaways":["Cozy Earth post says spending on existing customers fell 59% in 30 days.","Portland Leather Goods post reports new customers' share of purchases rose from 49% to 82%.","HEYSHAPE post describes a test campaign before exclusions were expanded across top-of-funnel campaigns."],"check_first":"Ask for evidence of failed setups, independent verification of results, media kit, rates, and partnership route.","main_ideas":["Standard exclusion stacks fail at scale, so ad budgets keep reaching past customers","The fix is cleaner data and live syncing, not another exclusion layer","Adoption should be a short integration followed by one test campaign, then a rollout","Spending more and acquiring more efficiently can happen at the same time","Acquisition health should be judged on new-customer metrics, not platform-attributed purchases"],"partnership_formats":[],"partnership_url":null,"brands":["WasteNot","Cozy Earth","HEYSHAPE","Portland Leather Goods","Jones Road Beauty"],"posts_cited":9,"latest_post":"2026-07-15","similar":[{"id":"josh-henry-hicks","url":"https://b2binfluencer.marketing/creators/josh-henry-hicks/"},{"id":"mark-tran","url":"https://b2binfluencer.marketing/creators/mark-tran/"},{"id":"phil-kiel","url":"https://b2binfluencer.marketing/creators/phil-kiel/"}],"engagement":null},{"id":"michele-cerreta","name":"Michele Cerreta","url":"https://b2binfluencer.marketing/creators/michele-cerreta/","markdown_url":"https://b2binfluencer.marketing/creators/michele-cerreta.md","descriptor":"Michele Cerreta shares work on cybersecurity research, including automated penetration testing, vulnerability disclosure, AI and cyber threats, and blockchain-based criminal investigations.","linkedin_followers":2157,"linkedin_url":"https://www.linkedin.com/in/mcerreta","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michele-cerreta.webp","topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":["cybersecurity-professionals"],"verdict":"Michele Cerreta is most useful for technical cybersecurity research, speaking, and coordinated vulnerability disclosure work.","best_for":"A cybersecurity lab or security vendor seeking a technical speaker, workshop contributor, or research collaborator.","not_for":"A consumer brand or general-audience product launch seeking broad reach and high-volume sponsored content.","takeaways":["Presented Automating Penetration Testing with MeTeOr at OSVS Workshop at Euro S&P 2024.","Reported an exposed API vulnerability to TIM Group, which confirmed the flaw and shipped a fix.","Presented on AI prejudices and blockchain-based criminal investigations at ITASEC24."],"check_first":"Ask for recent LinkedIn analytics, audience survey, and attendance for comparable talks or workshops.","main_ideas":["Vulnerability disclosure works best as a cooperative, timed process","Security research should be presented publicly and revised on expert feedback","AI bias is itself an attack surface","Formal methods can be pointed at concrete investigative problems","Security is a cross-sector discipline, from cryptography to governance"],"partnership_formats":[],"partnership_url":null,"brands":["Gruppo TIM","Accenture","Booz Allen Hamilton","Europol","NATO Communications and Information Agency (NCI Agency)","Leiden University","Security Delta (HSD)","IMT School for Advanced Studies Lucca"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"osaf-ali","name":"Osaf Ali","url":"https://b2binfluencer.marketing/creators/osaf-ali/","markdown_url":"https://b2binfluencer.marketing/creators/osaf-ali.md","descriptor":"Osaf Ali shares practical guidance for Amazon sellers, including FBA operations, account reviews and compliance, inventory decisions, and testing products on other marketplaces.","linkedin_followers":3145,"linkedin_url":"https://www.linkedin.com/in/osafali1","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","healthcare"],"audiences":[],"verdict":"Useful for practical Amazon seller guidance on account health, compliance, inventory and marketplace testing.","best_for":"Amazon seller services or e-commerce consulting brands needing practical compliance and operations content.","not_for":"Consumer lifestyle campaigns promoting new products to general shoppers with sponsorship packages and demographics.","takeaways":["For distributor-sourced inventory, trace proof from brand authorization to warehouse records and signed bills of lading.","For meltable products, compare removal, storage and shipping costs with FBM fulfilled through MCF.","Test new marketplaces like Temu with products already selling on Amazon using existing inventory."],"check_first":"Confirm whether they offer sponsorship formats, audience demographics and a commercial inquiry route.","main_ideas":["Navigating Supply Chain Documentation for FBA Compliance","Protecting Sellers from Marketplace Scams","Mitigating Inventory Risk with Alternative Fulfillment","Strategic Expansion Using Existing FBA Infrastructure","Proactive Management of Platform Procedural Changes"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"syeda-nida-shakeel","name":"Syeda Nida Shakeel","url":"https://b2binfluencer.marketing/creators/syeda-nida-shakeel/","markdown_url":"https://b2binfluencer.marketing/creators/syeda-nida-shakeel.md","descriptor":"Syeda Nida Shakeel is a copywriter specializing in ecommerce skincare and beauty. Their posts describe researching customer needs and product positioning, then using clear, prioritized copy for product pages, emails, ads, and other marketing.","linkedin_followers":308,"linkedin_url":"https://www.linkedin.com/in/copywriter-syedanidashakeel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/syeda-nida-shakeel.webp","topics":["ecommerce"],"audiences":["dtc-brands","ecommerce-brands"],"verdict":"Syeda Nida Shakeel is most useful for clearer skincare ecommerce copy that prioritizes one main benefit.","best_for":"Skincare ecommerce brands needing product page, email, and ad copy with a clear benefit hierarchy.","not_for":"Mass reach sponsored content, guaranteed distribution, or clinical and regulatory claim writing.","takeaways":["A serum with seven benefits should lead with the customer's main problem and desired outcome.","Copywriting earns a response by removing doubt and making the next step clear.","Their portfolio narrowed to skincare and beauty ecommerce through customer reviews, competitors, and positioning."],"check_first":"Confirm terms, deliverables, pricing, audience demographics, and post performance before contacting them.","main_ideas":["Copy is judged by the response it produces, not how well it reads","A product with many benefits should still lead with one","Specializing makes you easier to remember, not smaller","Beauty messaging should speak to the whole person, not just the skin"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"dragos-tudor","name":"Dragos Tudor","url":"https://b2binfluencer.marketing/creators/dragos-tudor/","markdown_url":"https://b2binfluencer.marketing/creators/dragos-tudor.md","descriptor":"Dragos Tudor writes about FMEA and risk management in manufacturing, with a focus on how AI can help engineers maintain and improve failure analyses while keeping engineering judgment and approval with people.","linkedin_followers":10315,"linkedin_url":"https://www.linkedin.com/in/tudordragos","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dragos-tudor.webp","topics":["artificial-intelligence","risk-management"],"audiences":[],"verdict":"They explain how AI can help FMEA work while engineers keep judgment and approvals.","best_for":"A medical device manufacturer considering a talk or workshop on AI in FMEA.","not_for":"A consumer personal finance app seeking short-form video placements and published rates.","takeaways":["AI should take over FMEA’s tedious work, not the judgment","Copy-paste FMEA management breaks as product families grow","An FMEA database can be obsolete almost as soon as it is finished"],"check_first":"Confirm partnership availability, rates, audience details and disclosure practices.","main_ideas":["AI should take over FMEA’s tedious work, not the judgment","Copy-paste FMEA management breaks as product families grow","An FMEA database can be obsolete almost as soon as it is finished","Generic chatbot output shifts FMEA work around instead of saving it","The proposed fix: link every variant to a living master, with engineers approving every change"],"partnership_formats":[],"partnership_url":null,"brands":["Tacit AI"],"posts_cited":14,"latest_post":"2026-10-05","similar":[{"id":"stephanie-fels","url":"https://b2binfluencer.marketing/creators/stephanie-fels/"}],"engagement":null},{"id":"anooshay-arif","name":"Anooshay Arif","url":"https://b2binfluencer.marketing/creators/anooshay-arif/","markdown_url":"https://b2binfluencer.marketing/creators/anooshay-arif.md","descriptor":"Anooshay Arif shares practical advice on finance operations for SaaS companies, including fractional finance support, reliable ARR and reporting, cash forecasting, and preparing for investor diligence.","linkedin_followers":6201,"linkedin_url":"https://www.linkedin.com/in/anooshay-arif-362467121","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anooshay-arif.webp","topics":["artificial-intelligence","ai-in-finance"],"audiences":[],"verdict":"Useful for practical finance operations content aimed at SaaS founders and finance leaders.","best_for":"A finance operations software, FP&A, close management vendor, or fractional finance firm running thought leadership.","not_for":"General-brand or consumer campaigns needing wide reach, video-first deliverables, or standard sponsorship packages.","takeaways":["Reliable ARR and reporting are trust problems before they are tooling problems.","A finance leader's first 90 days should focus on alignment, not dashboards.","Automation should include a named human checkpoint."],"check_first":"Request recent LinkedIn audience demographics and post-level performance for comparable finance operations topics.","main_ideas":["Reliable ARR and reporting are trust problems before they are tooling problems","A finance leader’s first 90 days should focus on alignment, not dashboards","Automation should include a named human checkpoint","Finance teams should spend less time producing numbers and more time explaining them","Fractional finance is a stage decision, not a stopgap"],"partnership_formats":["Fractional finance team engagement","Strategy call on the finance function","SaaS Finance Health Checklist (self-assessment)"],"partnership_url":"https://www.linkedin.com/in/anooshay-arif-362467121","brands":[],"posts_cited":12,"latest_post":"2026-10-02","similar":[{"id":"jeff-fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/"},{"id":"bojan-radojicic","url":"https://b2binfluencer.marketing/creators/bojan-radojicic/"},{"id":"romina-rugova","url":"https://b2binfluencer.marketing/creators/romina-rugova/"}],"engagement":null},{"id":"arvind-suthar","name":"Arvind Suthar","url":"https://b2binfluencer.marketing/creators/arvind-suthar/","markdown_url":"https://b2binfluencer.marketing/creators/arvind-suthar.md","descriptor":"Arvind Suthar creates practical cybersecurity guidance for securing Microsoft GCC High and Azure Government environments, including CMMC-focused hardening advice for defense contractors.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/asuthar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arvind-suthar.webp","topics":[],"audiences":[],"verdict":"Arvind Suthar provides practical guidance for securing Microsoft GCC High and Azure Government, with CMMC-focused advice.","best_for":"Cybersecurity consultancies and GCC High hardening campaigns for defense contractors.","not_for":"Consumer cybersecurity apps or general-purpose AI productivity vendors targeting non-regulated small businesses.","takeaways":["Buildout estimate: 10 steps, 80 hours, and 110 controls.","Activation errors can stem from government KMS endpoints missing from firewall allowlist.","Configuration should come with evidence an assessor will accept."],"check_first":"Confirm collaboration terms directly and ask for recent audience geography and role data.","main_ideas":["A certification pause is not a pause in security obligations","Configuration should come with evidence an assessor will accept","Troubleshooting should be organized by symptom, not by subject","Secure the data layer before turning on Copilot","Keep the reference continuously updated, free, and open to correction"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft","Mother Bear Security","Mindline"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"maureen-odonnell","name":"Maureen O'Donnell","url":"https://b2binfluencer.marketing/creators/maureen-odonnell/","markdown_url":"https://b2binfluencer.marketing/creators/maureen-odonnell.md","descriptor":"Maureen O'Donnell is a B2B writer who turns complex technical and business topics into customer case studies, executive guides, and strategic long-form content. Their work focuses on the change a customer made and why it mattered, with technology supporting the story rather than taking it over.","linkedin_followers":698,"linkedin_url":"https://www.linkedin.com/in/maureen-odonnell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/maureen-odonnell.webp","topics":["cybersecurity","fintech"],"audiences":[],"verdict":"Maureen O'Donnell is most useful for customer case studies and strategic long-form content in complex fields.","best_for":"Enterprise software brands needing customer stories for regulated or executive buyers.","not_for":"Consumer wellness paid creator campaigns with fixed deliverables and reach bonuses.","takeaways":["Customer stories should follow the change, not the product.","Reporting outcomes is not enough; show leaders what change looks like.","Work out what is true before choosing words."],"check_first":"Ask for published case studies and confirm which stakeholders can be interviewed.","main_ideas":["Customer stories should follow the change, not the product","Reporting outcomes is not enough; show leaders what change looks like","Work out what is true before choosing words","Regulated and complex industries are the point, not a side case","The method itself is a deliverable"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft"],"posts_cited":13,"latest_post":"2026-07-08","similar":[],"engagement":null},{"id":"cory-poccia","name":"Cory Poccia","url":"https://b2binfluencer.marketing/creators/cory-poccia/","markdown_url":"https://b2binfluencer.marketing/creators/cory-poccia.md","descriptor":"Cory Poccia writes about connected TV advertising and performance marketing, including how brands can split budgets across streaming services and measure the path from an ad-driven visit to a sale.","linkedin_followers":1328,"linkedin_url":"https://www.linkedin.com/in/corypoccia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cory-poccia.webp","topics":["retail-media"],"audiences":["performance-marketers"],"verdict":"Cory Poccia is most useful for practical explanations of connected TV buying, budget splits, and measurement.","best_for":"A connected TV ad platform seeking a full-funnel CTV playbook as a co-marketing article.","not_for":"Campaigns needing on-camera presence, short-form video, large owned audience, or named client results.","takeaways":["FAST services like Tubi and Pluto suit broad reach; premium streaming needs different prices, creative, goals.","CTV's job ends at a qualified session; the sale belongs to the website.","CTV can build demand before Prime Day while retail media captures ready shoppers."],"check_first":"Confirm whether they accept sponsored work and request media kit, rates, and audience data.","main_ideas":["Connected TV is two products sold on the same screen","CTV's job ends at the session, and the sale belongs to the website","CTV creates the demand that retail media captures","The awareness-only label no longer fits CTV"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jason-zollan","name":"Jason Zollan","url":"https://b2binfluencer.marketing/creators/jason-zollan/","markdown_url":"https://b2binfluencer.marketing/creators/jason-zollan.md","descriptor":"Jason Zollan works on retail media at Constructor, focusing on how retailers can use search and product discovery to make sponsored products more relevant to shoppers.","linkedin_followers":3241,"linkedin_url":"https://www.linkedin.com/in/jasonzollan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-zollan.webp","topics":["ecommerce","product-discovery","retail-media"],"audiences":[],"verdict":"Jason Zollan is most useful for retail media thought leadership tied to search and product discovery.","best_for":"A retail technology platform wanting a thought leadership piece on AI-driven retail media and product discovery.","not_for":"A consumer brand wanting independent sponsored short-form video for a general shopping audience.","takeaways":["Retail media should be built into search and product discovery, not a separate ad system.","Sponsored placements should match what the shopper is searching for, not just fill ad space.","Constructor reported 122% year-over-year growth in active advertisers and nearly 3,000 brands."],"check_first":"Confirm formats, rates, booking route, and any media kit or sponsored examples.","main_ideas":["Retail media should be built into search and product discovery, not added as a separate ad system","Sponsored placements should match what the shopper is searching for, not just fill ad space","Make the case with operating numbers and outside validation, not adjectives","Live events and podcasts are a preferred way to explain the approach"],"partnership_formats":[],"partnership_url":null,"brands":["Constructor","Amazon Web Services","Braze","commercetools","Convert Digital","Gartner","Retail Today","Shiny New Object Podcast"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"roger-dunn","url":"https://b2binfluencer.marketing/creators/roger-dunn/"},{"id":"trenton-drury","url":"https://b2binfluencer.marketing/creators/trenton-drury/"},{"id":"guru-hariharan","url":"https://b2binfluencer.marketing/creators/guru-hariharan/"}],"engagement":null},{"id":"leore-spira","name":"Leore Spira","url":"https://b2binfluencer.marketing/creators/leore-spira/","markdown_url":"https://b2binfluencer.marketing/creators/leore-spira.md","descriptor":"Leore Spira shares practical advice on revenue operations, including how to improve sales forecasts, govern CRM data and deal approvals, and sequence RevOps hiring. The posts also explore how RevOps combines operational judgment with building data systems and workflows.","linkedin_followers":14207,"linkedin_url":"https://www.linkedin.com/in/leorespira","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/leore-spira.webp","topics":["sales","revenue-operations","sales-forecasting"],"audiences":["revops-leaders"],"verdict":"Leore Spira is most useful for practical RevOps advice on forecasts, CRM governance, deal approvals, and RevOps hiring.","best_for":"B2B SaaS employer-brand or recruitment campaigns aimed at RevOps practitioners.","not_for":"Broad-awareness campaigns from consumer lifestyle brands or horizontal B2B marketing-automation vendors needing reach and personal stories.","takeaways":["Definitions should come before dashboards, and a first RevOps hire should prove it.","Forecast misses usually come from an unmeasured multiplier, not a missing process layer.","A signed deal should be reconstructable from its own record, not from anyone's memory."],"check_first":"Confirm commercial terms and ask for audience demographics, seniority, engagement, impressions, media kit, rate card, inquiry route.","main_ideas":["Definitions should come before dashboards, and a first RevOps hire should prove it","Forecast misses usually come from an unmeasured multiplier, not a missing process layer","A signed deal should be reconstructable from its own record, not from anyone's memory","RevOps is splitting into an operator role and a builder role, and the handoff between them is where projects lose their shape"],"partnership_formats":[],"partnership_url":null,"brands":["DealHub.ai"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"rosalyn-santa-elena","url":"https://b2binfluencer.marketing/creators/rosalyn-santa-elena/"},{"id":"becka-dente","url":"https://b2binfluencer.marketing/creators/becka-dente/"},{"id":"orlando-g","url":"https://b2binfluencer.marketing/creators/orlando-g/"}],"engagement":null},{"id":"basil-sadiq","name":"Basil Sadiq","url":"https://b2binfluencer.marketing/creators/basil-sadiq/","markdown_url":"https://b2binfluencer.marketing/creators/basil-sadiq.md","descriptor":"Basil Sadiq is a B2B content marketer whose work includes employer and student career content, recruiting campaigns, and AI-assisted marketing strategy. Their posts describe content marketing at Handshake and B2B marketing work at Comarketer.ai.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/basilsadiq","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/basil-sadiq.webp","topics":["artificial-intelligence","recruiting","content-marketing","ai-in-marketing"],"audiences":[],"verdict":"Basil Sadiq is most useful for employer-facing B2B content on recruiting, early-career access, and AI-assisted marketing.","best_for":"A recruiting-technology company or university careers service running a research report launch or virtual recruiting event.","not_for":"A consumer brand or B2B company outside recruiting, early-career work, and AI-assisted marketing.","takeaways":["Getting a first job depends on a network, so access must be built, not assumed.","A fixed recruiting season hurts Black candidates, so hiring should run year-round.","Virtual recruiting is a permanent shift, and employers should plan around student preference."],"check_first":"Confirm deliverables, pricing, partnership terms, and audience analytics before briefing.","main_ideas":["Getting a first job depends on a network, so access has to be built rather than assumed","A fixed recruiting season hurts Black candidates, and hiring should run year-round","Virtual recruiting is a permanent shift, and employers should plan around student preference","Promote research and events by naming the decision the audience faces","AI should handle efficiency in B2B marketing while humans supply the judgment"],"partnership_formats":[],"partnership_url":null,"brands":["Handshake","Carnegie Endowment for International Peace","Comarketer.ai"],"posts_cited":13,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"alton-delane","name":"Alton Delane","url":"https://b2binfluencer.marketing/creators/alton-delane/","markdown_url":"https://b2binfluencer.marketing/creators/alton-delane.md","descriptor":"Alton Delane shares how schools can use active, movement-based learning to engage students and make classroom learning more visible to families. Delane’s posts also connect these approaches with school enrollment and describe work with EdMotion.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/altondelane","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alton-delane.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Alton Delane is most useful for showing how active, movement-based classroom learning can be made visible to students and families.","best_for":"A K-12 edtech campaign on active learning for school leaders and school choice.","not_for":"A consumer technology brand seeking broad consumer reach, guaranteed reach, or a standard personal sponsorship package.","takeaways":["Movement and collaboration can be part of learning and make it more engaging.","Families judge a school by what they see students doing.","Students learn by creating, testing, and improving, such as refining Foley effects for animation."],"check_first":"Confirm audience evidence for target roles and markets, product overlap, and commercial contact.","main_ideas":["Movement can make learning more engaging and visible","Families judge a school by what they see students doing","Students learn by creating, testing, and improving"],"partnership_formats":[],"partnership_url":null,"brands":["EdMotion","SMALLab","Wake County Public School System"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"jorge-valenzuela","url":"https://b2binfluencer.marketing/creators/jorge-valenzuela/"},{"id":"shannon-terry","url":"https://b2binfluencer.marketing/creators/shannon-terry/"},{"id":"mary-harper","url":"https://b2binfluencer.marketing/creators/mary-harper/"}],"engagement":null},{"id":"wanona-satcher","name":"Wanona Satcher","url":"https://b2binfluencer.marketing/creators/wanona-satcher/","markdown_url":"https://b2binfluencer.marketing/creators/wanona-satcher.md","descriptor":"Wanona Satcher leads Mākhers Studio, a construction and manufacturing company that develops modular infrastructure, and Pearl Dynamix, a startup developing bio-engineered and bio-inspired materials. Their work focuses on sustainable building, off-site construction, and lower-impact ways to make and deliver infrastructure.","linkedin_followers":3937,"linkedin_url":"https://www.linkedin.com/in/wanonas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/wanona-satcher.webp","topics":["leadership","supply-chain","workforce-development","supply-chain-risk"],"audiences":[],"verdict":"Wanona Satcher is most useful for expertise-led content on sustainable modular building, materials, supply chains, and factory safety.","best_for":"Real estate developers or construction brands seeking thought leadership on sustainable building and modular delivery.","not_for":"Consumer homebuyer campaigns, direct-response sales, or packaged sponsorship offers with proven retail conversion.","takeaways":["Mākhers Studio prioritizes sustainability and states 99% of work is recycling and upcycling materials.","Processes cut landfill waste by 50%, and deployed solutions carry a low carbon footprint.","Posts cover supply-chain mapping with Georgia Tech's GaMEP and warehouse safety training."],"check_first":"Confirm sponsorship format, rate card, inquiry route, sustainability figure substantiation, and audience data.","main_ideas":["Building should move off-site, into adaptable modular units","Sustainability measured in materials and waste, then pushed upstream","Supply-chain risk as a leadership priority","Safety and compliance as a growth requirement","Industry–academia collaboration as a working method"],"partnership_formats":[],"partnership_url":null,"brands":["Mākhers Studio","Pearl Dynamix","Georgia Manufacturing Extension Partnership (GaMEP) at Georgia Tech"],"posts_cited":14,"latest_post":"2026-09-18","similar":[{"id":"anand-g","url":"https://b2binfluencer.marketing/creators/anand-g/"},{"id":"celina-peerman","url":"https://b2binfluencer.marketing/creators/celina-peerman/"},{"id":"janmejay-bhatt","url":"https://b2binfluencer.marketing/creators/janmejay-bhatt/"}],"engagement":null},{"id":"lucas-hathaway","name":"Lucas Hathaway","url":"https://b2binfluencer.marketing/creators/lucas-hathaway/","markdown_url":"https://b2binfluencer.marketing/creators/lucas-hathaway.md","descriptor":"Lucas Hathaway shares practical guidance on AI governance and cybersecurity for financial institutions, including credit unions. His posts focus on assessing AI vendors, finding AI tools already embedded in products, and putting controls such as data-loss prevention and human review into practice.","linkedin_followers":3098,"linkedin_url":"https://www.linkedin.com/in/lucas-hathaway","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lucas-hathaway.webp","topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"They are most useful for AI governance and cybersecurity guidance for financial institutions and credit unions.","best_for":"A fintech compliance software brand doing AI governance content for credit unions is a fit.","not_for":"Consumer budgeting, crypto basics, saving money, affiliate links, and paid placements do not fit.","takeaways":["Add AI checks to vendor reviews and keep a dated record of decisions.","Shadow AI hides inside products the institution already owns.","Block sensitive data from reaching chatbots rather than relying on warnings."],"check_first":"Confirm audience demographics, comparable campaign results, and partnership terms before contacting them.","main_ideas":["Add AI to the program you already run instead of building a new one","A SOC 2 does not cover AI, so vendor review has to detect change","Shadow AI rides in inside products the institution already owns","The highest-value control is often already configured, so make it decisive","Name the tools and keep the dated record before someone asks"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"robin-m","name":"Robin M.","url":"https://b2binfluencer.marketing/creators/robin-m/","markdown_url":"https://b2binfluencer.marketing/creators/robin-m.md","descriptor":"Robin M. writes about helping organisations put AI governance into practice and turn data governance into measurable business results.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/8gg","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robin-m.webp","topics":["artificial-intelligence","ai-governance","data-governance"],"audiences":[],"verdict":"Robin M. is most useful for explaining how to turn AI governance into repeatable operating practice and data governance into business results.","best_for":"A technology advisory firm running thought leadership on scaling AI beyond one-off pilots.","not_for":"A paid creator sponsorship with fixed placements, reach guarantees, or data engineer content.","takeaways":["A first AI win is not a capability; a repeatable model is.","Governance is assembled from practical components, not laid on as a programme.","Without one accountable owner, AI work quietly fades."],"check_first":"Ask for evidence behind outcome figures and current audience roles, industries, and seniority.","main_ideas":["A first AI win is not a capability — a repeatable model is","Governance is assembled from practical components, not laid on as a programme","Human oversight and technical safeguards are a both/and choice","Without one accountable owner, AI work quietly fades","Data governance should deliver business results"],"partnership_formats":[],"partnership_url":null,"brands":["8GG","Experian","Feder8"],"posts_cited":10,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"brian-blum","name":"Brian Blum","url":"https://b2binfluencer.marketing/creators/brian-blum/","markdown_url":"https://b2binfluencer.marketing/creators/brian-blum.md","descriptor":"Brian Blum works in hospitality recruiting, helping restaurants hire managers and other leaders. Blum’s posts discuss matching candidates to a venue’s needs, changing expectations for general managers, and safer job searches.","linkedin_followers":15888,"linkedin_url":"https://www.linkedin.com/in/brian-blum-cpc-76a6484","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-blum.webp","topics":["leadership","recruiting"],"audiences":[],"verdict":"Brian Blum is most useful for hospitality hiring content about manager fit, pay, and safer job searches.","best_for":"Restaurant groups or hospitality recruiting firms building hiring or employer-brand content.","not_for":"Campaigns needing booked sponsorships, guaranteed reach, produced assets, or verified operator audience data.","takeaways":["General managers may need profit-and-loss and labor-cost skills, not only service.","Profit-sharing and performance bonuses can support retention, not just attendance.","Job seekers should verify a recruiter before sharing information."],"check_first":"Ask for post analytics, audience demographics, and any paid collaboration terms.","main_ideas":["A general manager shortage may reflect a mismatch between the job and the hiring process","A good hire should improve the venue, not just fill an opening","Compensation can reward contribution as well as attendance","Job seekers should verify a recruiter before sharing information","Placement stories present recruiting as personal guidance"],"partnership_formats":[],"partnership_url":null,"brands":["Gecko Hospitality"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"molley-ricketts","url":"https://b2binfluencer.marketing/creators/molley-ricketts/"},{"id":"dennis-smith","url":"https://b2binfluencer.marketing/creators/dennis-smith/"}],"engagement":null},{"id":"kyser-clark","name":"Kyser Clark","url":"https://b2binfluencer.marketing/creators/kyser-clark/","markdown_url":"https://b2binfluencer.marketing/creators/kyser-clark.md","descriptor":"Kyser Clark is a cybersecurity professional and creator of The Hacker’s Cache, where Clark discusses cybersecurity careers, certifications, hands-on skills, and lessons from Clark's own career.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kyserclark","youtube_url":"https://www.youtube.com/channel/UCW1EWrDxPXRx_PnwPmz1YXg","photo_url":"https://b2binfluencer.marketing/assets/avatars/kyser-clark.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Kyser Clark is most useful for cybersecurity career content about certifications, skills, pay, and burnout.","best_for":"A cybersecurity company co-branding a podcast or LinkedIn series on career growth.","not_for":"A product vendor wanting scripted short-form demos and guaranteed lead volume.","takeaways":["Certifications helped Clark enter cybersecurity, but stacking more will not fix a career.","A pay raise can be right and still cost something.","At conferences, relationships outlast the talks."],"check_first":"Confirm sponsorship policy, rates, media kit, and inquiry route before contacting them.","main_ideas":["Certifications open doors, but stacking more of them will not fix a career","A pay raise can be the right move and still cost something","At conferences, relationships outlast the talks","There is no single blueprint into cybersecurity","Burnout is the failure mode to design a career against"],"partnership_formats":[],"partnership_url":null,"brands":["The Hacker's Cache"],"posts_cited":13,"latest_post":"2026-10-19","similar":[{"id":"raymond-akpan","url":"https://b2binfluencer.marketing/creators/raymond-akpan/"},{"id":"huzaifah-s","url":"https://b2binfluencer.marketing/creators/huzaifah-s/"},{"id":"paola-masman","url":"https://b2binfluencer.marketing/creators/paola-masman/"}],"engagement":null},{"id":"nilesh-samel","name":"Nilesh Samel","url":"https://b2binfluencer.marketing/creators/nilesh-samel/","markdown_url":"https://b2binfluencer.marketing/creators/nilesh-samel.md","descriptor":"Nilesh Samel shares industrial automation ideas through posts about PLC and SCADA systems, factory controls, and using AI at the edge to help plants spot faults and make better operating decisions.","linkedin_followers":837,"linkedin_url":"https://www.linkedin.com/in/nilesh-samel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nilesh-samel.webp","topics":["industrial-automation"],"audiences":[],"verdict":"Nilesh Samel is most useful for short-form practitioner content that helps plant heads find PLC and SCADA control gaps.","best_for":"A PLC, SCADA, or edge-hardware vendor selling into Indian manufacturing for a narrow pilot.","not_for":"Campaigns needing broad verified reach, independent proof of production-scale AI deployments, or promotion for GSN Solutions competitors.","takeaways":["Validate flow before pump startup, check temperature and pressure in PLC logic, trip on delayed feedback.","Seven practices include tagging trip causes and making SCADA alarms prompt action.","Posts promote AI-driven edge systems and an Execution OS as future directions."],"check_first":"Confirm deployment evidence, six months of analytics, and which business would contract.","main_ideas":["Automation only counts if it pays back","The next step is systems that reason, not more machines","Fix the control logic, not the machine","Shopfloor gains come from specific, checkable actions","A vocabulary meant to change what plant leaders track"],"partnership_formats":[],"partnership_url":null,"brands":["GSN Solutions","Elevin Consulting"],"posts_cited":11,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"ashley-segura","name":"Ashley Segura","url":"https://b2binfluencer.marketing/creators/ashley-segura/","markdown_url":"https://b2binfluencer.marketing/creators/ashley-segura.md","descriptor":"Ashley Segura is a B2B marketer whose work focuses on content strategy, demand generation, and connecting marketing activity to sales pipeline. Segura's posts discuss sharpening ideal customer profiles, aligning marketing with sales and customer success, and measuring content’s influence beyond last-click conversions.","linkedin_followers":7418,"linkedin_url":"https://www.linkedin.com/in/ashley-segura","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ashley-segura.webp","topics":["sales","b2b-marketing","content-marketing","demand-generation","marketing-attribution","b2b-content-marketing"],"audiences":["b2b-saas-marketers"],"verdict":"Most useful for practical perspectives on content measurement, ICP alignment, and demand generation.","best_for":"B2B SaaS teams selling to marketing or revenue leaders needing attribution and ICP alignment.","not_for":"Brands seeking a documented sponsored-post package, rate card, or video walkthroughs.","takeaways":["Content has two jobs: creating demand and helping warm prospects decide.","Most companies run two ICPs, and the gap is an alignment problem.","Brief content around what the audience already believes, not just the topic."],"check_first":"Confirm client metrics, audience analytics, and whose time you are buying.","main_ideas":["Content ROI is the hardest conversation in content marketing, and it has gotten harder","The practical response: self-reported attribution, brand search, and treating content as pipeline influence","Most companies run two ICPs, and the gap is an alignment problem, not a campaign problem","Brief content around what the audience already believes, not just the topic","What the hiring posts show about priorities: pipeline over vanity metrics, systems, and AI use"],"partnership_formats":[],"partnership_url":null,"brands":["SearchLab"],"posts_cited":14,"latest_post":"2026-09-25","similar":[{"id":"rupert-morris","url":"https://b2binfluencer.marketing/creators/rupert-morris/"},{"id":"gurpreet-kaur","url":"https://b2binfluencer.marketing/creators/gurpreet-kaur/"},{"id":"alex-strand","url":"https://b2binfluencer.marketing/creators/alex-strand/"}],"engagement":null},{"id":"cristian-lopez","name":"Cristian Lopez","url":"https://b2binfluencer.marketing/creators/cristian-lopez/","markdown_url":"https://b2binfluencer.marketing/creators/cristian-lopez.md","descriptor":"Cristian Lopez works on Amazon marketplace brand protection, helping brands identify unauthorized sellers, address listing-policy violations, and enforce minimum advertised price (MAP) policies.","linkedin_followers":515,"linkedin_url":"https://www.linkedin.com/in/cristian-lopez-9b4493178","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cristian-lopez.webp","topics":[],"audiences":[],"verdict":"Cristian Lopez is useful for Amazon brand protection, unauthorized seller, listing policy, and MAP enforcement work.","best_for":"A consumer brand with Amazon and retail distribution facing unauthorized sellers and MAP enforcement problems.","not_for":"Brands not selling on Amazon or through distributors, or campaigns needing AI retail marketing reach.","takeaways":["Unauthorized sellers are often a supply-chain problem; trace storefronts to suppliers instead of blocking many accounts.","Report a branded product listed as Generic as a listing-policy violation, not trademark infringement.","Monitoring helps only when a team has time and process to act consistently."],"check_first":"Confirm audience demographics and engagement, plus pricing, package tiers, and contract terms before contacting.","main_ideas":["Unauthorized sellers are usually a supply-chain problem, not just an Amazon problem","Enforcement is a standing operation, not a monthly task","Match the report to the rule you are actually citing","On Amazon 1P, price control is given up — and the workaround has a cost"],"partnership_formats":["Managed enforcement team for brands","Behind-the-scenes support for agencies","Reseller identification and distributor account cut-off","MAP strategy for brands selling to Amazon 1P","Brand Registry listing-violation reporting"],"partnership_url":null,"brands":["Brand Guarde"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"laurie-kacinski","url":"https://b2binfluencer.marketing/creators/laurie-kacinski/"},{"id":"jeoyuh-lin","url":"https://b2binfluencer.marketing/creators/jeoyuh-lin/"},{"id":"osaf-ali","url":"https://b2binfluencer.marketing/creators/osaf-ali/"}],"engagement":null},{"id":"kevin-viet-tran","name":"Kevin Viet Tran","url":"https://b2binfluencer.marketing/creators/kevin-viet-tran/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-viet-tran.md","descriptor":"Kevin Viet Tran is a creative strategist and boutique-agency owner who develops scripts, hooks, and video sales letters for e-commerce ads. Kevin also shares advice on building creative skills and hiring junior strategists.","linkedin_followers":2028,"linkedin_url":"https://www.linkedin.com/in/kevin-creativestrategy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevin-viet-tran.webp","topics":["artificial-intelligence","sales","paid-ads","creative-strategy","paid-social-advertising"],"audiences":["dtc-ecommerce-brands"],"verdict":"Most useful for e-commerce ad scripts, hooks, VSLs, and creative-strategy hiring advice.","best_for":"Paid creative-strategy or hiring-system pilot for DTC e-commerce brands scaling ad output.","not_for":"Sponsorship-led consumer awareness campaigns needing guaranteed reach, audience demographics, public rate cards, disclosure.","takeaways":["Kevin wrote about ten scripts a week and recorded a hypothesis for each test.","A first five-minute VSL took three hours; a later seven-to-eight-minute VSL took about 30 minutes.","Juniors should send product-specific campaign plans and scripts instead of a CV."],"check_first":"Confirm sponsorship availability, pricing, deliverables, disclosure, and any documented ad results.","main_ideas":["Skill comes from daily reps, not copywriting courses","Speed at hooks and long-form VSLs is a byproduct of repetition","Juniors should send work instead of a CV","Hire for hunger over skill","Use AI to make ads, not to do the thinking"],"partnership_formats":[],"partnership_url":null,"brands":["Dante Timpano"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"suzanne-hill","name":"Suzanne Hill","url":"https://b2binfluencer.marketing/creators/suzanne-hill/","markdown_url":"https://b2binfluencer.marketing/creators/suzanne-hill.md","descriptor":"Suzanne Hill works with construction boards and senior leaders on strategic procurement and the effects of AI on construction markets. Her posts focus on spotting changes in suppliers, technology and buying decisions before they appear in tenders.","linkedin_followers":5433,"linkedin_url":"https://www.linkedin.com/in/suzannehill1","youtube_url":"https://www.youtube.com/channel/UCLmsma8M_dedmNASboG_Otg","photo_url":null,"topics":["artificial-intelligence","ai-in-procurement"],"audiences":[],"verdict":"Suzanne Hill helps construction brands understand how procurement and AI change markets before tenders.","best_for":"Construction technology events, briefings or advisory work on procurement and AI market shifts.","not_for":"Consumer product reviews, paid social reach campaigns or sponsorships with published rates.","takeaways":["Procurement teams see market change first, but almost nothing records it.","Two AI questions: better tools or a different buying decision.","Disruption arrives in a tender document, long after the change began."],"check_first":"Confirm speaking availability, format, fees, audience fit and whether sponsored posts are available.","main_ideas":["Procurement teams see market change first, but almost nothing records it","Two different AI questions: better tools or a different buying decision","Disruption arrives in a tender document, long after the change began","One change, explained plainly, with a practical next step"],"partnership_formats":["Training on procurement in the AI era","Advisory work with construction boards and senior leaders"],"partnership_url":null,"brands":["Constructive Intelligence UK"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"adrian-corcoran","url":"https://b2binfluencer.marketing/creators/adrian-corcoran/"},{"id":"stakh-vozniak","url":"https://b2binfluencer.marketing/creators/stakh-vozniak/"},{"id":"rajavanya-subramaniyan","url":"https://b2binfluencer.marketing/creators/rajavanya-subramaniyan/"}],"engagement":null},{"id":"oscar-bennetts","name":"Oscar Bennetts","url":"https://b2binfluencer.marketing/creators/oscar-bennetts/","markdown_url":"https://b2binfluencer.marketing/creators/oscar-bennetts.md","descriptor":"Oscar Bennetts works in specialist recruitment for the data centre supply chain, focusing on senior commercial hires and relationship-led searches for experienced people who may not be actively looking.","linkedin_followers":13626,"linkedin_url":"https://www.linkedin.com/in/oscar-bennetts-teambuild","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oscar-bennetts.webp","topics":["leadership","supply-chain","recruiting"],"audiences":[],"verdict":"Oscar Bennetts is most useful for reaching senior commercial data centre supply chain hires who are not actively looking.","best_for":"A data centre supply chain business hiring a senior commercial leader, or a recruitment product for hiring managers.","not_for":"A broad consumer campaign, or one needing documented sponsored placement, rates, or long form explanation.","takeaways":["70 to 80 percent of senior professionals are not actively looking at any given time.","A job advert may not reach people already succeeding in a niche market.","Kingspan's acquisition of BMC Manufacturing may signal need to build commercial leadership teams."],"check_first":"Confirm whether paid sponsorship, rates, audience packages, or post results are available before contacting them.","main_ideas":["One sector, understood deeply, beats generalist recruitment","The strongest candidates are employed and not looking","Calling it a skills shortage hides a leadership gap","The hardest hires are the most specific, not the most senior","Read market shifts to see who has to be hired next"],"partnership_formats":[],"partnership_url":null,"brands":["Team Build"],"posts_cited":13,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"philip-speidel","name":"Philip Speidel","url":"https://b2binfluencer.marketing/creators/philip-speidel/","markdown_url":"https://b2binfluencer.marketing/creators/philip-speidel.md","descriptor":"Philip Speidel shares advice on using user-generated content (UGC) to develop and test paid ads for e-commerce brands. The posts discuss creator quality, audience-focused content and data-led production; Philip Speidel also describes working with the team at Xtreme Socials.","linkedin_followers":3558,"linkedin_url":"https://www.linkedin.com/in/philip-speidel-10964618b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/philip-speidel.webp","topics":["paid-ads","creative-testing","paid-social-advertising"],"audiences":["ecommerce-brands"],"verdict":"Useful for UGC paid-ad testing advice and a repeatable creative pipeline for e-commerce brands.","best_for":"A DTC brand with an established paid-social program needing repeatable UGC ad tests.","not_for":"A brand seeking one-off influencer reach or viral views without testing.","takeaways":["Gather data before making more ads, then test hooks, bodies and calls to action.","Judge content by reaching and converting the intended audience, not by views alone.","One post claims at least 160 ads per shoot day."],"check_first":"Confirm performance data, testing plan, deliverables, production capacity and rates.","main_ideas":["Hiring the wrong UGC creators wastes budget","Find winning ads by testing individual parts at volume, not by trial and error","Publishing the whole production system for free","Viral views are not the same as a buying audience","Gather the data before making the creative"],"partnership_formats":[],"partnership_url":null,"brands":["Xtreme Socials"],"posts_cited":10,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"martine-resnick","name":"Martine Resnick","url":"https://b2binfluencer.marketing/creators/martine-resnick/","markdown_url":"https://b2binfluencer.marketing/creators/martine-resnick.md","descriptor":"Martine Resnick shares practical marketing guidance for business owners, including content planning, marketing strategy, and customer stories. Their LinkedIn posts also promote a marketing workshop and workbook aimed at helping founders focus their efforts.","linkedin_followers":3687,"linkedin_url":"https://www.linkedin.com/in/martineresnick","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/martine-resnick.webp","topics":["content-marketing"],"audiences":[],"verdict":"Martine Resnick is most useful for practical marketing planning, content prioritization, and customer story frameworks for founders.","best_for":"A B2B marketing consultancy running a female-founder workshop or content partnership on marketing prioritization.","not_for":"A B2B SaaS vendor seeking sponsored technical product launches, developer reach, or paid YouTube and X distribution.","takeaways":["Founders should focus on a few chosen marketing moves, not every channel.","Plan content before producing it, starting with six questions.","A customer story shows the challenge, the solution and the result."],"check_first":"Confirm sponsorship formats, rates, media kit, partnership route, and audience data for comparable workshops.","main_ideas":["Founders should focus on a few chosen marketing moves, not every channel","Plan content before producing it, starting with six questions","A customer story shows the challenge, the solution and the result","Free teaching resources open the door to a paid group workshop"],"partnership_formats":[],"partnership_url":null,"brands":["The Fig"],"posts_cited":9,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"tony-ward","name":"Tony Ward","url":"https://b2binfluencer.marketing/creators/tony-ward/","markdown_url":"https://b2binfluencer.marketing/creators/tony-ward.md","descriptor":"Tony Ward writes about AskNicely’s customer-feedback and reputation products, including ways AI can help businesses turn customer feedback into action and improve their online reputation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tonyjward","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tony-ward.webp","topics":["artificial-intelligence","seo","ai-search-visibility","customer-experience","crm"],"audiences":[],"verdict":"Tony Ward is most useful for linking customer feedback, AI and reputation to service-business product messaging.","best_for":"A B2B SaaS campaign on customer experience, reputation, or AI products.","not_for":"Consumer fashion promotion, paid posts, guaranteed reach, or direct sales attribution.","takeaways":["AI assistants, not search rankings, now decide whether customers find a service business.","Customer feedback only counts once it reaches the place decisions are made.","The next wave of AI is about acting on data you already have."],"check_first":"Before planning, confirm availability, format, fees, audience data, inquiry route, and reuse rights.","main_ideas":["AI assistants, not search rankings, now decide whether customers find a service business","Customer feedback only counts once it reaches the place decisions are made","The next wave of AI is about acting on data you already have, not generating more of it","Reputation is an operating and cost problem, not a marketing metric","Ask for the review at the moment of feedback instead of running follow-up campaigns"],"partnership_formats":[],"partnership_url":null,"brands":["AskNicely"],"posts_cited":11,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"eduardo-medeiros","name":"Eduardo Medeiros","url":"https://b2binfluencer.marketing/creators/eduardo-medeiros/","markdown_url":"https://b2binfluencer.marketing/creators/eduardo-medeiros.md","descriptor":"Eduardo Medeiros is a logistics and supply-chain operations leader who shares practical lessons on scaling operations, improving governance and performance, and leading teams. Medeiros's posts describe work across transport, e-commerce, pharmaceutical distribution, and logistics, and announce a move from DHL Supply Chain to TECMAR Transporte & Logística | Log-In Logística Integrada.","linkedin_followers":4983,"linkedin_url":"https://www.linkedin.com/in/eduardomedeirosoperacoes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eduardo-medeiros.webp","topics":["leadership","supply-chain","leadership-development"],"audiences":[],"verdict":"Most useful for practical logistics operations lessons on scaling, governance, performance, and frontline leadership.","best_for":"A Brazilian transport or third-party logistics operator growing faster than its processes.","not_for":"A consumer brand seeking high-reach LinkedIn posts for app installs and orders.","takeaways":["Operations stop scaling because of method and governance, not people, technology or money.","Turnaround work is presented in operating numbers, not activities.","Situational leadership changes the approach, never the standard."],"check_first":"Confirm their current role and remit before assuming site-level scope or DHL access.","main_ideas":["Operations stop scaling because of method and governance, not people, technology or money","Turnaround work is presented in operating numbers, not activities","Situational leadership changes the approach, never the standard","Results are tied to floor presence and local teams, not the central leader","Learning is treated as a condition of leading, not a personal extra"],"partnership_formats":[],"partnership_url":null,"brands":["DHL Supply Chain","TECMAR Transporte & Logística | Log-In Logística Integrada","Mercado Livre","Solistica","Patrus"],"posts_cited":15,"latest_post":"2026-09-07","similar":[],"engagement":null},{"id":"anthony-lobosco","name":"Anthony Lobosco","url":"https://b2binfluencer.marketing/creators/anthony-lobosco/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-lobosco.md","descriptor":"Anthony Lobosco works with managed service provider (MSP) owners to build sales processes their teams can run without relying on the owner for every deal. Lobosco writes about sales follow-up, team ownership, and using AI alongside sound sales fundamentals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/anthonylobosco","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-lobosco.webp","topics":["artificial-intelligence","sales","ai-in-sales"],"audiences":[],"verdict":"Useful for reaching MSP owners with a sales playbook that fixes owner-dependent sales and follow-up.","best_for":"A managed-IT-services consultancy or MSP sales-enablement firm selling a sales-playbook engagement to MSP owners.","not_for":"Consumer wellness brands seeking general-audience promotion of drinks, habit apps, or sober-lifestyle programs.","takeaways":["Sales that run through the owner stop when the owner does, costing business value.","Outbound handoffs fail when built on one person's instinct, not because outbound fails.","AI makes a broken sales process faster, not better."],"check_first":"Confirm whether they will participate as a paid sponsor and provide deliverables, pricing, disclosure terms.","main_ideas":["Sales that run through the owner stop when the owner does, costing the business value","Rebuild team ownership and rhythm in parallel, instead of restarting the business","Outbound handoffs fail when they're built on one person's instinct, not because outbound fails","A real sales process can be described out loud; many owners cannot describe theirs","AI makes a broken sales process faster, not better"],"partnership_formats":[],"partnership_url":null,"brands":["Cisco","Presidio","Microsoft","Partner Development Group"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"courtney-damji","name":"Courtney Damji","url":"https://b2binfluencer.marketing/creators/courtney-damji/","markdown_url":"https://b2binfluencer.marketing/creators/courtney-damji.md","descriptor":"Courtney Damji is a B2B content strategist and consultant who works on SEO content strategy, content development, and writing and editing for high-growth companies.","linkedin_followers":1943,"linkedin_url":"https://www.linkedin.com/in/courtneydamji","youtube_url":null,"photo_url":null,"topics":["content-marketing","seo","b2b-content-marketing"],"audiences":["b2b-saas"],"verdict":"Useful for B2B SaaS SEO content strategy tied to buyer intent and customer calls.","best_for":"B2B SaaS campaign needing SEO strategy, comparison and use-case content, and cross-functional process.","not_for":"Paid media buys, guaranteed reach, or short-form video and creator-voiced ad assets.","takeaways":["Maps navigational, informational, commercial, transactional searches to buyer journey stages with examples.","Says AI handles basic informational queries, so SaaS teams should shift to comparison and use cases.","Suggests sharing sales and customer-success call notes and recordings with content teams."],"check_first":"Ask for client work samples, outcome data, and a measurement plan before signing.","main_ideas":["Content ideas should come from sales and customer-success calls","AI has taken the top of the funnel, so SEO should shift down it","Following and crediting other practitioners is treated as part of the work","A modular offer, ordered strategy first and writing last"],"partnership_formats":["SEO content strategy engagement","SEO content development","B2B content marketing strategy","Writing and editing support","Custom packages"],"partnership_url":null,"brands":["Independent consulting practice","Exit Five","Content Marketing Institute","Workweek","Orbit Media Studios","Superpath","Positional","DemandJump","Omniscient Digital","Hightouch"],"posts_cited":10,"latest_post":"2026-10-02","similar":[{"id":"alex-hilleary","url":"https://b2binfluencer.marketing/creators/alex-hilleary/"},{"id":"erik-jacobson","url":"https://b2binfluencer.marketing/creators/erik-jacobson/"},{"id":"bethany-fagan","url":"https://b2binfluencer.marketing/creators/bethany-fagan/"}],"engagement":null},{"id":"sandra-roberts","name":"Sandra Roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/","markdown_url":"https://b2binfluencer.marketing/creators/sandra-roberts.md","descriptor":"Sandra Roberts writes about enterprise cybersecurity, including how CISOs can connect security decisions to business priorities, prepare for emerging risks, and strengthen incident response and resilience.","linkedin_followers":1099,"linkedin_url":"https://www.linkedin.com/in/sandra-roberts-csm-cysa-5464962","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sandra-roberts.webp","topics":["leadership","cybersecurity","cyber-resilience"],"audiences":["security-leaders"],"verdict":"Sandra Roberts is most useful for explaining enterprise cybersecurity risks as leadership and planning questions for CISOs and executives.","best_for":"A large regulated enterprise wanting executive education on quantum readiness, governance, and resilience.","not_for":"A security vendor seeking technical demos, benchmarks, developer tutorials, or tracked trial sign-ups.","takeaways":["Security leaders should show business value, not only reduce risk.","Long-term risks need roadmaps that outlast the CISO.","Protect data while it is being used, not only at rest or in transit."],"check_first":"Confirm whether they offer consulting terms, sample agenda, references, and engagement results.","main_ideas":["Security leaders should demonstrate business value, not only reduce risk","Long-term risks need roadmaps that outlast the CISO","Protect data while it is being used, not only at rest or in transit","Resilience comes from tested plans, backups, and employee reporting"],"partnership_formats":[],"partnership_url":null,"brands":["DigiCert"],"posts_cited":18,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"khalid-a","name":"Dr Khalid A.","url":"https://b2binfluencer.marketing/creators/khalid-a/","markdown_url":"https://b2binfluencer.marketing/creators/khalid-a.md","descriptor":"Dr Khalid A. writes about cybersecurity, AI and electronic warfare, including how digital threats and disruptions affect critical infrastructure and global connectivity.","linkedin_followers":7836,"linkedin_url":"https://www.linkedin.com/in/intherewe","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance","cyber-resilience"],"audiences":["cybersecurity-professionals"],"verdict":"Dr Khalid A. is most useful for accessible thought leadership on cybersecurity, AI and electronic warfare.","best_for":"A cybersecurity consultancy thought leadership campaign on AI threats and electronic warfare.","not_for":"Product comparisons, vendor rankings, procurement advice, or campaigns needing verified senior security buyer demographics.","takeaways":["Starlink post names satellite transmission prediction, GPS spoofing, and signal resilience.","Defence post asks whether AI-driven spectrum and cyber resilience may matter more than firepower.","AI is framed as both a possible threat and a defence."],"check_first":"Ask for audience demographics, deliverables, terms, and evidence for the legal AI system claims.","main_ideas":["AI is both the weapon and the defence","In electronic warfare, awareness and control beat firepower","Layered technical breakdown is how the argument is proven","The governance gap is the unresolved problem, not the technology","Automation outrunning its supervisor"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"francesca-giannoni-crystal","url":"https://b2binfluencer.marketing/creators/francesca-giannoni-crystal/"},{"id":"erin-joe","url":"https://b2binfluencer.marketing/creators/erin-joe/"},{"id":"nikhil-joshi","url":"https://b2binfluencer.marketing/creators/nikhil-joshi/"}],"engagement":null},{"id":"daniel-steinberg","name":"Daniel Steinberg","url":"https://b2binfluencer.marketing/creators/daniel-steinberg/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-steinberg.md","descriptor":"Daniel Steinberg writes about enterprise SaaS sales, focusing on why complex deals stall and how differing priorities across teams shape buying decisions and adoption.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/therealdanielsteinberg","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-steinberg.webp","topics":["sales","email-marketing","procurement","enterprise-sales"],"audiences":["b2b-sales-teams"],"verdict":"Most useful for explaining why complex enterprise SaaS deals stall and how teams misalign.","best_for":"A B2B SaaS sales-enablement brand wanting content on enterprise deal cycles.","not_for":"Benchmark research, charts, ROI numbers, video demos, or product-led templates and checklists.","takeaways":["Teams can agree to buy a tool without agreeing on the problem.","A deal can look active while making no progress.","Procurement may be where a deal is stuck, not what is stopping it."],"check_first":"Ask for format, deliverables, terms, audience composition, seniority breakdown, and post-performance data.","main_ideas":["Teams can agree to buy a tool without agreeing on the problem","A deal can look active while making no progress","Procurement may be where a deal is stuck, not what is stopping it","People act on how they interpret a change, not just how leaders describe it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-08-13","similar":[{"id":"shawn-johnson","url":"https://b2binfluencer.marketing/creators/shawn-johnson/"},{"id":"matt-barnard","url":"https://b2binfluencer.marketing/creators/matt-barnard/"},{"id":"tom-kerr","url":"https://b2binfluencer.marketing/creators/tom-kerr/"}],"engagement":null},{"id":"derek-oaks","name":"Derek Oaks","url":"https://b2binfluencer.marketing/creators/derek-oaks/","markdown_url":"https://b2binfluencer.marketing/creators/derek-oaks.md","descriptor":"Derek Oaks writes about military aviation, defense acquisition, and air power, with a focus on practical choices such as aircraft procurement, fleet sustainment, and manufacturing capacity.","linkedin_followers":5964,"linkedin_url":"https://www.linkedin.com/in/colonelderekoaksexecutiveleadershipexpert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/derek-oaks.webp","topics":["leadership","defense-industrial-base"],"audiences":[],"verdict":"Derek Oaks is most useful for grounded defense acquisition and air power commentary and workshop-ready cases.","best_for":"A defense aerospace company planning a leadership workshop on acquisition innovation and air power strategy.","not_for":"Consumer technology or general-business conferences seeking paid social sponsorship with guaranteed reach and high-volume innovation keynotes.","takeaways":["Air power's flexibility lets leaders dodge costs and force-structure choices.","A system that cannot make a timely decision is the real acquisition problem.","Cheap drones and 3D-printed weapons are moving war into supposedly safe territory."],"check_first":"Confirm paid workshop format, fee, deliverables, booking, audience composition, and recent comparable results.","main_ideas":["Air power's flexibility lets leaders dodge costs and force-structure choices","A system that cannot make a timely decision is the real acquisition problem","Cheap drones and 3D-printed weapons are moving war into supposedly safe territory","Buying what already exists is a way to widen production capacity","Additive manufacturing is stated as a supply-chain priority rather than argued"],"partnership_formats":[],"partnership_url":null,"brands":["United States Air Force","Air Force Materiel Command","The Mitchell Institute for Aerospace Studies","Embraer","Northrop Grumman","United States Marine Corps","Air Force Life Cycle Management Center"],"posts_cited":16,"latest_post":"2026-09-01","similar":[{"id":"ed-v","url":"https://b2binfluencer.marketing/creators/ed-v/"},{"id":"howie-beigelman","url":"https://b2binfluencer.marketing/creators/howie-beigelman/"},{"id":"nicholas-parton","url":"https://b2binfluencer.marketing/creators/nicholas-parton/"}],"engagement":null},{"id":"elizabeth-kraus","name":"Elizabeth Kraus","url":"https://b2binfluencer.marketing/creators/elizabeth-kraus/","markdown_url":"https://b2binfluencer.marketing/creators/elizabeth-kraus.md","descriptor":"Elizabeth Kraus is an SEO and content marketing strategist who develops content plans and publishing programs, and creates AI-assisted content briefs. Her posts emphasize useful, reader-focused content and practical SEO fundamentals.","linkedin_followers":12109,"linkedin_url":"https://www.linkedin.com/in/elizabethkraus1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/elizabeth-kraus.webp","topics":["artificial-intelligence","content-marketing","seo","content-strategy"],"audiences":[],"verdict":"Useful for diagnosing stalled SEO content programs and setting reader-first content plans.","best_for":"A B2B SaaS content team needing fractional SEO content strategy and cleaner briefs.","not_for":"A consumer-facing brand wanting paid LinkedIn sponsorship series measured on reach and follower growth.","takeaways":["Make usefulness to the reader the measure of good content.","Fix SEO basics such as internal linking before adding new automation.","Sells an AI-ready content brief template and prompt pack for a small fee."],"check_first":"Ask what paid work they offer and whether sponsorship terms exist.","main_ideas":["Make usefulness to the reader the measure of good content","Fix the SEO basics before reaching for the newest automation","Use AI to support original, human-first content—not to replace it"],"partnership_formats":[],"partnership_url":null,"brands":["Veracity Insurance Solutions"],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"jason-edwards","name":"Jason Edwards","url":"https://b2binfluencer.marketing/creators/jason-edwards/","markdown_url":"https://b2binfluencer.marketing/creators/jason-edwards.md","descriptor":"Jason Edwards shares practical cybersecurity guidance on identity and directory defense, social engineering, and cybersecurity operations training.","linkedin_followers":77646,"linkedin_url":"https://www.linkedin.com/in/jasonedwardsdmist","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-edwards.webp","topics":["cybersecurity","social-engineering"],"audiences":["security-leaders","security-practitioners"],"verdict":"Jason Edwards is most useful for practitioner-facing identity security, help desk social engineering, and directory defense content.","best_for":"A cybersecurity training company building an identity and access management course or practitioner module.","not_for":"Consumer identity-protection apps or general business associations seeking broad non-specialist awareness campaigns.","takeaways":["MGM post traces reported service-desk impersonation and access reset to wider operational disruption.","Directory defense post advises separating privileged accounts, limiting service-account rights, reviewing permissions, monitoring high-value groups.","CCOA post promotes ISACA learning resources in audio, study-guide, and flash-card formats."],"check_first":"Confirm sponsorship terms, pricing, deliverables, audience guarantees, booking process, and recent comparable results.","main_ideas":["The help desk is part of the security perimeter, not just customer service","Identity and directory control is where one compromise becomes many","Security should look like real operations work, not theory","Teach by bringing the argument home to the reader’s own environment"],"partnership_formats":[],"partnership_url":null,"brands":["ISACA"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"},{"id":"muli-motola","url":"https://b2binfluencer.marketing/creators/muli-motola/"},{"id":"travis-bittecuffer","url":"https://b2binfluencer.marketing/creators/travis-bittecuffer/"}],"engagement":null},{"id":"rebecca-human","name":"Rebecca Human","url":"https://b2binfluencer.marketing/creators/rebecca-human/","markdown_url":"https://b2binfluencer.marketing/creators/rebecca-human.md","descriptor":"Rebecca Murtagh writes about cybersecurity and privacy, focusing on the risks AI systems, data breaches, and digital identity can pose to organizations and individuals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rebeccamurtagh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rebecca-human.webp","topics":["artificial-intelligence","cybersecurity","data-privacy"],"audiences":["cybersecurity-professionals"],"verdict":"They write about cybersecurity, privacy, and AI oversight risks, turning incidents into questions for leaders and consumers.","best_for":"A cybersecurity or AI keynote, risk briefing, or panel on oversight, breach readiness, and digital identity.","not_for":"A sponsored digital ID endorsement with brand-positive messaging and no discussion of identity-data risks.","takeaways":["AI-driven breach hit three companies; affected companies were told only after the breach.","Digital ID post frames passport in Apple Wallet as convenience, privacy, and control trade-off.","Credential leak post points readers to check if accounts were affected."],"check_first":"Ask about fee, availability, recent audience composition, and recency of posts before contacting them.","main_ideas":["AI follows instructions; people remain responsible for oversight","Data security is also about privacy and personal autonomy","Security warnings should lead to practical steps"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic","Apple","Identity Management Institute"],"posts_cited":14,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"paul-cardenas","name":"Paul Cardenas","url":"https://b2binfluencer.marketing/creators/paul-cardenas/","markdown_url":"https://b2binfluencer.marketing/creators/paul-cardenas.md","descriptor":"Paul Cardenas works on AI and recruiting in wealth management, with a focus on advisor recruiting, retention, and the alignment problems that can lead advisors to leave. The posts also describe building HNTRAI, a recruiting-related project.","linkedin_followers":5454,"linkedin_url":"https://www.linkedin.com/in/paulcardenas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-cardenas.webp","topics":["artificial-intelligence","recruiting","ai-in-recruiting"],"audiences":[],"verdict":"Paul Cardenas is most useful for practical, operations-focused views on advisor recruiting, retention, and firm alignment.","best_for":"A wealth-management recruiting or advisor-transition platform seeking short content on recruiting and retention.","not_for":"Consumer investing apps or mass-market financial-literacy campaigns teaching first-time investors.","takeaways":["Advisors leave because friction compounds, not because a competitor outbid.","Firms source advisors through self-sourcing, junior-led internal sourcing, third-party recruiters, and referrals.","Recruiting belongs in the board's growth numbers, not the talent conversation."],"check_first":"Ask for recent LinkedIn performance data and examples of recruiting results.","main_ideas":["Recruiting and retention are the same alignment problem","Advisors leave because friction compounds, not because a competitor outbid","The three standard ways firms find advisors are distribution, not strategy","Recruiting belongs in the board's growth numbers, not the talent conversation","AI for recruiting, argued against the buzzword version"],"partnership_formats":[],"partnership_url":null,"brands":["HNTRAI","FutureProof"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"philip-gale","url":"https://b2binfluencer.marketing/creators/philip-gale/"},{"id":"jake-huber","url":"https://b2binfluencer.marketing/creators/jake-huber/"},{"id":"jon-cook","url":"https://b2binfluencer.marketing/creators/jon-cook/"}],"engagement":null},{"id":"juan-barake","name":"Juan Barake","url":"https://b2binfluencer.marketing/creators/juan-barake/","markdown_url":"https://b2binfluencer.marketing/creators/juan-barake.md","descriptor":"Juan Barake writes about using AI in B2B SaaS sales and go-to-market work, including sales automation, product-led growth, and how AI may change the way companies operate.","linkedin_followers":3387,"linkedin_url":"https://www.linkedin.com/in/juan-barake","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/juan-barake.webp","topics":["artificial-intelligence","sales","b2b-sales"],"audiences":["sales-leaders","b2b-saas-founders"],"verdict":"Juan Barake is most useful for executive commentary on AI in B2B SaaS sales and go-to-market strategy.","best_for":"A B2B SaaS sales enablement brand wanting a thought leadership webinar on AI-driven go-to-market strategy.","not_for":"A database or developer-platform vendor wanting a hands-on technical workshop with code and benchmarks.","takeaways":["Sales leaders are paid for reliable delivery, not activity.","AI-first SaaS shrinks teams and compresses time-to-market.","ARR per employee is the scoreboard for AI leverage."],"check_first":"Ask for audience role, seniority, and registration data before booking.","main_ideas":["Sales leaders are paid for reliable delivery, not activity","AI-first SaaS shrinks teams and compresses time-to-market","ARR per employee is the scoreboard for AI leverage","LLMs will become the operating layer and the next search channel","Frameworks plus comment-gated resources are the teaching method"],"partnership_formats":[],"partnership_url":null,"brands":["Lovable","Nooks","Amplemarket","OpenAI","Y Combinator"],"posts_cited":11,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"paul-grieselhuber","name":"Paul Grieselhuber","url":"https://b2binfluencer.marketing/creators/paul-grieselhuber/","markdown_url":"https://b2binfluencer.marketing/creators/paul-grieselhuber.md","descriptor":"Paul Grieselhuber works with direct-to-consumer ecommerce brands on conversion rate optimization and growth. Grieselhuber's posts discuss diagnosing checkout performance, using customer reviews to improve landing-page copy, and checking unit economics before adding acquisition channels.","linkedin_followers":2661,"linkedin_url":"https://www.linkedin.com/in/paulgrieselhuber","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-grieselhuber.webp","topics":["ecommerce","unit-economics","conversion-rate-optimization","marketing-attribution"],"audiences":["dtc-ecommerce"],"verdict":"Most useful for diagnosing DTC ecommerce conversion and unit economics before adding more marketing spend.","best_for":"DTC Shopify brands with flat sales and margin pressure seeking a diagnostic CRO engagement.","not_for":"Broad-reach awareness campaigns or B2B software and developer-tools thought leadership.","takeaways":["Check unit economics before adding affiliates or paid acquisition channels.","Measure checkout completion by product because aggregate conversion can hide differences.","Use repeated customer benefits and objections from reviews to test landing-page copy."],"check_first":"Ask for rates, placements, and audience data before committing budget.","main_ideas":["Fix the economics before adding a sales channel","Measure checkout completion by product before changing the funnel","Use customer reviews to shape landing-page copy","Get one usable view of attribution—and scrutinize the product pitch"],"partnership_formats":[],"partnership_url":null,"brands":["Ordinary"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"amanda-dicicco-stilman","name":"Amanda DiCicco Stilman","url":"https://b2binfluencer.marketing/creators/amanda-dicicco-stilman/","markdown_url":"https://b2binfluencer.marketing/creators/amanda-dicicco-stilman.md","descriptor":"Amanda DiCicco Stilman works on enterprise AI products and content focused on governance, compliance, and practical deployment in regulated industries. Their posts discuss AISquared products and frameworks for AI controls, data governance, and automating proposal work.","linkedin_followers":1630,"linkedin_url":"https://www.linkedin.com/in/amanda-dicicco-stilman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","data-governance"],"audiences":[],"verdict":"They are most useful for enterprise AI governance, compliance, and deployment content for regulated-industry buyers.","best_for":"A regulated enterprise software brand wanting governance and compliance-ready AI deployment content for security, GRC, procurement buyers.","not_for":"Short-form video reach or product demos for a large practitioner audience.","takeaways":["A seven-layer AI controls framework names evidence to request from vendors.","Weak data lineage can make an accurate AI answer indefensible.","Bolt Instruct routes routine work to smaller models and adds guardrails."],"check_first":"Confirm audience demographics and recent results on comparable governance and compliance content.","main_ideas":["Governance is what you can prove, not what you were promised","When AI gives a bad answer, look at the data layer, not the model","Open models as a procurement requirement, not a technical preference","Applying the same logic to unglamorous operational work: bids and proposals","A consistent method — and a tension between neutral guidance and product promotion"],"partnership_formats":[],"partnership_url":null,"brands":["AISquared","Ai2"],"posts_cited":13,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"augusto-marietti","name":"Augusto Marietti","url":"https://b2binfluencer.marketing/creators/augusto-marietti/","markdown_url":"https://b2binfluencer.marketing/creators/augusto-marietti.md","descriptor":"Augusto Marietti shares Kong’s work on API infrastructure and AI connectivity, including AI gateways, token costs, and semantic routing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sonicaghi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/augusto-marietti.webp","topics":["artificial-intelligence","ai-governance"],"audiences":["cfos"],"verdict":"Augusto Marietti explains API infrastructure, AI gateways, semantic routing, and token costs for technical and finance audiences.","best_for":"A B2B infrastructure or AI platform campaign reaching enterprise CFOs and technical buyers.","not_for":"Consumer-facing lifestyle, retail, or app launches needing on-camera video and measured reach.","takeaways":["Software is shifting to APIs, MCP tools, and CLI for AI agents.","Semantic routing sends simple high-volume requests to cheaper models, complex reasoning to frontier models.","Gateway metrics can map to P&L equivalents and show costs, margins, and spend drivers."],"check_first":"Confirm current sponsor policies, partnership specs, disclosed examples, and inquiry routes.","main_ideas":["As software shifts toward AI agents, APIs become the way in","More AI use does not have to mean costs rising at the same rate","Make AI infrastructure costs legible to finance teams"],"partnership_formats":[],"partnership_url":null,"brands":["Kong"],"posts_cited":14,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"trent-warren","name":"Trent Warren","url":"https://b2binfluencer.marketing/creators/trent-warren/","markdown_url":"https://b2binfluencer.marketing/creators/trent-warren.md","descriptor":"Trent Warren shares data-driven analysis of cloud infrastructure, AI computing, memory, and semiconductor market trends through LinkedIn posts for industry and investment audiences.","linkedin_followers":2266,"linkedin_url":"https://www.linkedin.com/in/trentwarren1","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-infrastructure"],"audiences":[],"verdict":"Trent Warren is most useful for data-led analysis that connects cloud infrastructure and AI hardware metrics to market signals.","best_for":"Market intelligence or semiconductor research firms wanting data-led cloud infrastructure thought leadership.","not_for":"A how-to campaign or a reach-led buy.","takeaways":["AI workloads could shift the industry bottleneck from GPUs to memory.","Colombia may have more memory per hyperscaler instance than the U.S.","AWS spot prices are rising due to demand, hardware constraints and reserved capacity."],"check_first":"Confirm audience data, post performance, Liftr Insights citation rights, cadence, price, disclosure and usage terms.","main_ideas":["AI infrastructure may be shifting from a compute bottleneck to a memory bottleneck","Infrastructure differences often reflect the age and constraints of capacity, not just its size","Cloud prices can reveal capacity pressure created by AI demand and supply limits"],"partnership_formats":[],"partnership_url":null,"brands":["Liftr Insights","US India Chamber of Commerce Austin"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"steve-hu","name":"Steve Hu","url":"https://b2binfluencer.marketing/creators/steve-hu/","markdown_url":"https://b2binfluencer.marketing/creators/steve-hu.md","descriptor":"Steve Hu writes about applying AI to finance operations, especially accounts receivable, revenue recognition, and accounting workflows. Posts draw on experience building finance processes at Ramp and describe their work at Stuut on autonomous accounts receivable.","linkedin_followers":6674,"linkedin_url":"https://www.linkedin.com/in/stevehu715","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-hu.webp","topics":["artificial-intelligence","fintech","ai-in-finance"],"audiences":["finance-leaders"],"verdict":"Most useful for explaining how AI changes finance operations, accounts receivable, revenue recognition, and accounting workflows.","best_for":"A finance-software brand selling AI-assisted AR, billing, or revenue-recognition tooling to finance leaders at growing companies.","not_for":"Consumer or SMB fintech reach, short-form video, broad-reach awareness, or arm's-length analyst verdicts on vendors.","takeaways":["Roughly 50 to 100 invoicing customers strained invoicing, reconciliation, and revenue recognition on a lean team.","They used agents to parse every contract into structured records and build a revenue-recognition layer.","They warn leaders must exercise judgment rather than pass AI-generated answers between teams."],"check_first":"Before contacting them, confirm audience analytics, engagement on comparable posts, and sponsorship or usage terms.","main_ideas":["Use AI to improve finance work without outsourcing leadership","Treat accounts receivable as a connected workflow","AI’s accounting opportunity may be changing the operating model"],"partnership_formats":[],"partnership_url":null,"brands":["Ramp","Stuut"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"melissa-burdick","name":"Melissa Burdick","url":"https://b2binfluencer.marketing/creators/melissa-burdick/","markdown_url":"https://b2binfluencer.marketing/creators/melissa-burdick.md","descriptor":"Melissa Burdick explains retail media and ecommerce, including Amazon advertising and how brands can make product information easier for AI shopping assistants to understand.","linkedin_followers":19038,"linkedin_url":"https://www.linkedin.com/in/melissaburdick","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/melissa-burdick.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","retail-media"],"audiences":[],"verdict":"Melissa Burdick is most useful for explaining Amazon Ads changes and how brands should prepare product data for AI shopping assistants.","best_for":"Retail media or ecommerce software vendors targeting brand-side ecommerce teams, retail media networks, or agency commerce practices.","not_for":"Consumer brands seeking short-form video creators to drive impulse purchases with a broad young shopping audience.","takeaways":["Brands must win two shelves: human merchandising and agent optimization.","Community proof, not market share, decides the agentic funnel.","Amazon unBoxed post covers 13 announcements and what each changes for brands."],"check_first":"Confirm paid collaboration availability, Pacvue session arrangements, and audience analytics before contacting.","main_ideas":["Brands must now win two shelves: human merchandising and agent optimization","Community proof, not market share, decides the agentic funnel","More automation, but brands should keep control in their hands","AI should lower the barrier to entry, not just speed up experts"],"partnership_formats":[],"partnership_url":null,"brands":["Pacvue","Amazon Ads","dentsu"],"posts_cited":9,"latest_post":"2026-10-04","similar":[{"id":"adam-clay","url":"https://b2binfluencer.marketing/creators/adam-clay/"},{"id":"max-sinclair","url":"https://b2binfluencer.marketing/creators/max-sinclair/"},{"id":"guru-hariharan","url":"https://b2binfluencer.marketing/creators/guru-hariharan/"}],"engagement":null},{"id":"haithem-w","name":"Haithem W.","url":"https://b2binfluencer.marketing/creators/haithem-w/","markdown_url":"https://b2binfluencer.marketing/creators/haithem-w.md","descriptor":"Haithem W. works in freight forwarding and international logistics, with posts about moving cargo, customs clearance, transportation, and Gulf shipping routes involving Qatar.","linkedin_followers":5728,"linkedin_url":"https://www.linkedin.com/in/haithemsales","youtube_url":null,"photo_url":null,"topics":["supply-chain"],"audiences":[],"verdict":"Most useful for narrow technical explainers on Gulf cargo routing and Qatar logistics operations.","best_for":"Freight forwarder or multimodal operator expanding Gulf corridor business, narrow technical explainer campaign.","not_for":"Enterprise customs-compliance software vendor wanting gated long-form, webinar, multi-market paid distribution, pipeline targets.","takeaways":["Cargo can use a Saudi land corridor or UAE land-bridge via Khor Fakkan or Fujairah.","A vessel waited ten days at Fujairah for berthing amid Strait of Hormuz disruption.","Moving goods internationally also means working across cultures."],"check_first":"Confirm recent LinkedIn audience data and post performance for comparable Gulf route topics.","main_ideas":["When a route is constrained, cargo can change direction","Freight forwarding runs on cargo time, not office time","Moving goods internationally also means working across cultures"],"partnership_formats":["Freight forwarding support","Customs Clearance","Transportation solutions"],"partnership_url":null,"brands":["NBN Logistics"],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"kamran-afzal","url":"https://b2binfluencer.marketing/creators/kamran-afzal/"},{"id":"jit-hinchman","url":"https://b2binfluencer.marketing/creators/jit-hinchman/"},{"id":"aymane-khayi","url":"https://b2binfluencer.marketing/creators/aymane-khayi/"}],"engagement":null},{"id":"robert-horne","name":"Robert Horne","url":"https://b2binfluencer.marketing/creators/robert-horne/","markdown_url":"https://b2binfluencer.marketing/creators/robert-horne.md","descriptor":"Robert Horne shares practical commentary on cybersecurity, including network defense, cloud and Kubernetes threats, security operations, and the risks of AI systems.","linkedin_followers":3731,"linkedin_url":"https://www.linkedin.com/in/berthorne","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-horne.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","ai-security","zero-trust","vulnerability-management"],"audiences":["security-leaders"],"verdict":"Robert Horne is useful for approachable LinkedIn commentary that reframes cybersecurity priorities for leaders and practitioners.","best_for":"Security vendors needing explainer or framing posts on layered defense, cloud threats, and AI risks.","not_for":"Original research, telemetry studies, or step-by-step technical guidance with supporting data.","takeaways":["Layered defense should assume every earlier security layer will fail.","Attackers think in paths, not containers, VMs or networks.","Autonomous AI agents need guardrails, monitoring and human oversight before deployment."],"check_first":"Confirm commercial arrangement, disclosure language, and recent post-level results and audience role and seniority data.","main_ideas":["Every security layer should assume the one before it will fail","Attackers think in paths, not containers, VMs or networks","Patching vulnerabilities as they appear is a losing race against AI","Autonomous AI agents need guardrails, monitoring and human oversight before deployment","The modern SOC needs full event context, an AI harness for analyst agents and immediate automated response"],"partnership_formats":[],"partnership_url":null,"brands":["ExtraHop"],"posts_cited":11,"latest_post":"2026-09-11","similar":[{"id":"john-ellingson","url":"https://b2binfluencer.marketing/creators/john-ellingson/"},{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"},{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"}],"engagement":null},{"id":"chily-fachler","name":"Chily Fachler","url":"https://b2binfluencer.marketing/creators/chily-fachler/","markdown_url":"https://b2binfluencer.marketing/creators/chily-fachler.md","descriptor":"Chily Fachler advises CIOs on AI strategy and organisational transformation. After six years at AppsFlyer, where Fachler led information services and helped drive company-wide AI adoption, Fachler began working with CIOs on moving from AI experiments to practical transformation plans.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/chily-fachler-199476","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","ai-governance","ai-adoption"],"audiences":["it-leaders"],"verdict":"Most useful for advising CIOs on moving AI experiments into governed, organisation-wide transformation.","best_for":"A B2B SaaS company hiring an independent adviser for AI transformation and internal adoption.","not_for":"A vendor seeking sponsored content, paid placements, product endorsement, rate cards, or reach metrics.","takeaways":["CIOs should enable staff to build with governed tools rather than block shadow AI.","AppsFlyer had more than 500 of 750-plus Make scenarios built outside information services.","Adoption ran top-down and bottom-up, with commercial and learning-and-development collaboration."],"check_first":"Ask for recent LinkedIn analytics and evidence of SaaS-sector audience representation.","main_ideas":["Lead AI adoption instead of defending against it","Enable shadow AI under governance rather than block it","Build adoption top-down and bottom-up at the same time","Put people and team trust before process","Prefer candid peer conversation over slides and demos"],"partnership_formats":[],"partnership_url":null,"brands":["AppsFlyer","Delafeld Partners"],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"christian-peter-sandvei","url":"https://b2binfluencer.marketing/creators/christian-peter-sandvei/"},{"id":"emma-rundle","url":"https://b2binfluencer.marketing/creators/emma-rundle/"},{"id":"shubham-goel","url":"https://b2binfluencer.marketing/creators/shubham-goel/"}],"engagement":null},{"id":"matt-hill","name":"Matt Hill","url":"https://b2binfluencer.marketing/creators/matt-hill/","markdown_url":"https://b2binfluencer.marketing/creators/matt-hill.md","descriptor":"Matt Hill recruits leaders and loan officers in the mortgage industry. They write about values-driven recruiting, leadership, and building teams that support the people and families behind the business.","linkedin_followers":13400,"linkedin_url":"https://www.linkedin.com/in/matthillvertical","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-hill.webp","topics":["leadership","recruiting"],"audiences":[],"verdict":"Matt Hill is useful for LinkedIn content on values driven mortgage recruiting and leadership, not reach buys.","best_for":"A mortgage recruiting or leadership development firm wanting LinkedIn content and an optional event speaking slot.","not_for":"A lender brand team wanting consumer mortgage rate or refinancing ads with guaranteed impressions and geographic targeting.","takeaways":["Hill used fake job postings as a recruiting tactic and reflected on the moral cost.","Hill asks leaders to explain past failures and how those failures affected other people.","Hill challenges people first slogans with maternity leave questions about files, pay, and client calls."],"check_first":"Ask for sponsorship formats, rate card, terms, recent engagement, follower geography, and audience role data.","main_ideas":["Company design, not culture slogans, decides whether working parents can stay in production","Portfolio-style hiring treats families as acceptable losses","Screen leaders by how easily they discuss their own failures","Build with high-EQ operators who want the authority and resources to build something","Measure LinkedIn by conversations, not reach"],"partnership_formats":[],"partnership_url":null,"brands":["Radiant","Salesforce"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"justin-neal","url":"https://b2binfluencer.marketing/creators/justin-neal/"},{"id":"tom-mcmakin","url":"https://b2binfluencer.marketing/creators/tom-mcmakin/"},{"id":"paul-garwood","url":"https://b2binfluencer.marketing/creators/paul-garwood/"}],"engagement":null},{"id":"stefan-michel","name":"Stefan Michel","url":"https://b2binfluencer.marketing/creators/stefan-michel/","markdown_url":"https://b2binfluencer.marketing/creators/stefan-michel.md","descriptor":"Stefan Michel writes about business strategy, differentiation, and practical ways for small and medium-sized businesses to explore AI. His examples include how a fastener company can compete by solving customers’ operational problems, and how businesses can investigate AI through focused, three-month projects.","linkedin_followers":41224,"linkedin_url":"https://www.linkedin.com/in/prof-stefan-michel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stefan-michel.webp","topics":["artificial-intelligence","ai-adoption","go-to-market"],"audiences":[],"verdict":"Stefan Michel is most useful for B2B strategy thought leadership on differentiation and practical AI exploration.","best_for":"A B2B strategy consultancy campaign on differentiation and bounded AI adoption.","not_for":"Consumer brand campaigns needing guaranteed reach or a ready-made sponsorship package.","takeaways":["Bossard shows differentiation can come from inventory and engineering support.","Small and medium businesses can use focused three-month AI exploration projects.","A 1984 Dell earnings statement offers lessons on timing and route to market."],"check_first":"Confirm partnership formats, requirements, rate card, and audience breakdown before contacting.","main_ideas":["No market is commoditized, because the margin sits around the product","When you cannot follow every trend, narrow the scope on purpose","Timing and route to market decide more than the product"],"partnership_formats":[],"partnership_url":null,"brands":["Bossard Group"],"posts_cited":9,"latest_post":"2026-08-02","similar":[{"id":"david-heinemeier-hansson","url":"https://b2binfluencer.marketing/creators/david-heinemeier-hansson/"},{"id":"alfred-white","url":"https://b2binfluencer.marketing/creators/alfred-white/"},{"id":"todd-gardner","url":"https://b2binfluencer.marketing/creators/todd-gardner/"}],"engagement":null},{"id":"shelley-r-stlund","name":"Shelley Röstlund","url":"https://b2binfluencer.marketing/creators/shelley-r-stlund/","markdown_url":"https://b2binfluencer.marketing/creators/shelley-r-stlund.md","descriptor":"Shelley Röstlund is a personal brand strategist and host of The Brand Compass Show, where they interview professionals about their work, career journeys, and ideas on building a personal brand.","linkedin_followers":2043,"linkedin_url":"https://www.linkedin.com/in/shelleyrostlund","youtube_url":"https://www.youtube.com/channel/UCQ-ryZJU8dmXiwppxtZe7yA","photo_url":"https://b2binfluencer.marketing/assets/avatars/shelley-r-stlund.webp","topics":[],"audiences":[],"verdict":"Useful for personal brand strategy and interview-based content about expertise, credibility and career stories.","best_for":"A professional services firm wanting consultants to build personal brands through interview-led material.","not_for":"Awareness buys, paid sponsorships or campaigns needing reach figures and a media kit.","takeaways":["Communication grows through practice and passion, not polish, as Jake Moore showed.","Röstlund spent upwards of 36 hours interviewing to test eight principles of remarkable experts.","Personal brand means showing more of who you already are, not building a polished persona."],"check_first":"Ask for audience demographics, podcast analytics and whether paid sponsorship inventory exists.","main_ideas":["Personal brand means showing more of who you already are, not building a polished persona","Communication improves through passion and practice, not polish","Expertise is proven by behaviour, and the test holds across industries","The advice is shaped by a non-linear, non-marketer route into the work"],"partnership_formats":["One-to-one personal brand strategy work"],"partnership_url":null,"brands":["The Brand Compass Show","Jane Whitfield","Dow Jones Telerate","Duke of Westminster"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"shaun-chavis","url":"https://b2binfluencer.marketing/creators/shaun-chavis/"},{"id":"patrick-conley","url":"https://b2binfluencer.marketing/creators/patrick-conley/"},{"id":"mike-gleba","url":"https://b2binfluencer.marketing/creators/mike-gleba/"}],"engagement":null},{"id":"miguel-pinilla","name":"Miguel Pinilla","url":"https://b2binfluencer.marketing/creators/miguel-pinilla/","markdown_url":"https://b2binfluencer.marketing/creators/miguel-pinilla.md","descriptor":"Miguel Pinilla writes about supply chain systems, warehouse execution, e-commerce fulfillment, and automation. They co-authored *The Warehouse Revolution* and have described building Arda, a platform for manufacturing and material-handling operations.","linkedin_followers":2454,"linkedin_url":"https://www.linkedin.com/in/mpinilla","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/miguel-pinilla.webp","topics":["artificial-intelligence","ecommerce","supply-chain","ecommerce-fulfillment"],"audiences":["manufacturing-leaders"],"verdict":"Miguel Pinilla is most useful for explaining warehouse execution, automation strategy, and implementation questions.","best_for":"Brands seeking advisory briefs on warehouse execution, automation strategy, and fulfillment systems.","not_for":"Campaigns needing paid placement, sponsorship rates, or guaranteed access to warehouse decision-makers.","takeaways":["Automation spending needs a return test, not just a scale story.","Wave-based warehouse systems cannot meet e-commerce demand; pull systems can.","Supply chain systems fail on implementation and governance, not just design."],"check_first":"Confirm scope, availability, and any audience breakdown before contacting them.","main_ideas":["Automation spending needs a return test, not just a scale story","Wave-based warehouse systems can’t meet e-commerce demand; pull systems can","The open category question: will warehouse execution systems replace traditional WMS?","Supply chain systems fail on implementation and governance, not just design","Modern supply chains are multi-company systems, and the business models follow"],"partnership_formats":[],"partnership_url":null,"brands":["Arda"],"posts_cited":18,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"daniel-roth","name":"Daniel Roth","url":"https://b2binfluencer.marketing/creators/daniel-roth/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-roth.md","descriptor":"Daniel Roth interviews business leaders for LinkedIn’s This is Working, discussing leadership, careers, and how companies respond to change, including AI adoption.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/danielroth1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-roth.webp","topics":["artificial-intelligence","leadership","startup","ai-adoption"],"audiences":["business-leaders"],"verdict":"Daniel Roth is most useful for executive interview content on AI adoption, leadership, careers, and business change.","best_for":"B2B media companies expanding an executive interview podcast about AI, work, and leadership.","not_for":"A software vendor seeking a sponsored, scripted, multi-part tutorial series with conversion targets.","takeaways":["Planning playbooks have stopped working, so leaders should re-examine assumptions every month.","AI will be decided by diffusion and measurement, not by who has the best model.","Career opportunity is spreading beyond the big cities."],"check_first":"Confirm recent audience survey results or documented source for industry, role, seniority, and current LinkedIn figures.","main_ideas":["Planning playbooks have stopped working, so leaders should re-examine their assumptions every month","AI will be decided by diffusion and measurement, not by who has the best model","Know what customers come for, and stop overbuilding around it","Career opportunity is spreading beyond the big cities","Ask founders about the fine print and the aftermath, not just the origin story"],"partnership_formats":[],"partnership_url":null,"brands":["LinkedIn","Microsoft","PwC","Rent the Runway","Rebecca Minkoff"],"posts_cited":12,"latest_post":"2026-07-22","similar":[{"id":"carmen-sederino","url":"https://b2binfluencer.marketing/creators/carmen-sederino/"},{"id":"jorge-cardenas","url":"https://b2binfluencer.marketing/creators/jorge-cardenas/"},{"id":"dorien-morin-van-dam","url":"https://b2binfluencer.marketing/creators/dorien-morin-van-dam/"}],"engagement":null},{"id":"karl-johan-lantz","name":"Karl-Johan Lantz","url":"https://b2binfluencer.marketing/creators/karl-johan-lantz/","markdown_url":"https://b2binfluencer.marketing/creators/karl-johan-lantz.md","descriptor":"Karl-Johan Lantz writes about B2B sales, focusing on how sellers can help customers make decisions rather than simply present information or track activity in a CRM.","linkedin_followers":2719,"linkedin_url":"https://www.linkedin.com/in/karl-johan-lantz","youtube_url":null,"photo_url":null,"topics":["sales","b2b-sales","sales-forecasting","crm"],"audiences":[],"verdict":"Karl-Johan Lantz is most useful for Swedish B2B sales content on helping customers decide, not tracking activity.","best_for":"A Swedish B2B sales training workshop on consultative selling and pipeline reviews.","not_for":"A pipeline software vendor campaign claiming its platform fixes stalled deals.","takeaways":["Buyers research and compare vendors before meetings, so rehearsed presentations add little.","Warm meetings may be verification of a preferred choice, not exploration of options.","CRM stages can advance while the customer remains uncertain and has not moved."],"check_first":"Confirm workshop delivery experience, live language and format, and audience data beyond LinkedIn followers.","main_ideas":["Information is no longer the seller's advantage","Warm meetings are often verification, not exploration","CRM activity is not the same as customer movement","The question a seller avoids is the expensive one","A thirty-year seller arguing against their own former advantage"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jennifer-white","name":"Jennifer White","url":"https://b2binfluencer.marketing/creators/jennifer-white/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-white.md","descriptor":"Jennifer White works with manufacturing, supply chain, and business operations teams on transformation execution, software implementations, and operational improvement through The MJW Group.","linkedin_followers":8831,"linkedin_url":"https://www.linkedin.com/in/jennifermw","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-white.webp","topics":["leadership","supply-chain","operational-excellence","change-management","manufacturing-operations"],"audiences":["operations-leaders"],"verdict":"Jennifer White is most useful for practical transformation execution advice for manufacturing, supply chain, and operations leaders.","best_for":"A manufacturing operations consultancy planning a client summit keynote on transformation execution.","not_for":"A consumer brand planning a paid social campaign or product launch.","takeaways":["Fix-it efforts return because teams avoid decisions and accountability.","Transformation should run as a second operating mode, not a side project.","Define done before software projects start, including usability, adoption, and operational impact."],"check_first":"Confirm audience demographics, prior sponsored work, media kit, and sponsor policy before contacting them.","main_ideas":["The same fix-it programmes keep returning because teams avoid the decisions underneath them","Transformation has to be engineered as a second operating mode, not run as a side project","Define operational success before a software project starts, or the vendor will define it for you","Keeping women in supply chain and engineering in view is an ongoing priority","Priorities cluster around readiness, ownership, and cadence — and the writing is built to prompt discussion"],"partnership_formats":[],"partnership_url":null,"brands":["The MJW Group"],"posts_cited":13,"latest_post":"2026-10-06","similar":[{"id":"natalia-dubnyak","url":"https://b2binfluencer.marketing/creators/natalia-dubnyak/"},{"id":"eric-ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/"},{"id":"mick-holly","url":"https://b2binfluencer.marketing/creators/mick-holly/"}],"engagement":null},{"id":"ehsan-ellahi","name":"Ehsan Ellahi","url":"https://b2binfluencer.marketing/creators/ehsan-ellahi/","markdown_url":"https://b2binfluencer.marketing/creators/ehsan-ellahi.md","descriptor":"Ehsan Ellahi is building an agency focused on e-commerce and TikTok Shop management. Ellahi's posts discuss using creator content, affiliate marketing, and product demonstrations to help brands test what drives customer interest and sales.","linkedin_followers":2331,"linkedin_url":"https://www.linkedin.com/in/malik-ehsan-ellahi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ehsan-ellahi.webp","topics":["ecommerce","content-marketing","tiktok-shop","content-strategy","social-commerce"],"audiences":["ecommerce-brands"],"verdict":"Ehsan Ellahi is most useful for practical TikTok Shop creator-program design, brief templates, and angle testing.","best_for":"A DTC brand with a demonstrable product that wants a repeatable TikTok Shop creator program.","not_for":"A campaign needing mass reach, guaranteed viral sales, or benefits not demonstrable on camera.","takeaways":["Use a 30 to 45 second structure: problem, demonstration, objection.","Give different creators distinct roles instead of repeating the same script.","Treat creators as an extension of the sales team, not a one-off expense."],"check_first":"Ask for client results, current audience analytics, scope, pricing, content ownership, and turnaround.","main_ideas":["Earn attention with useful product demonstrations","Use creators to test different stories, not repeat one script","Give creators a reason and a lived-in story, not just product features","Treat agency building as a system to work through in public"],"partnership_formats":[],"partnership_url":null,"brands":["TikTok Shop"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"debra-ruh","name":"Debra Ruh","url":"https://b2binfluencer.marketing/creators/debra-ruh/","markdown_url":"https://b2binfluencer.marketing/creators/debra-ruh.md","descriptor":"Debra Ruh advocates for disability inclusion and shared decision-making. Through Billion Strong, Ruh promotes the Disability Power Integrity Index, a framework for assessing how disability organizations include disabled people in leadership, hiring, accessibility, and other decisions.","linkedin_followers":45633,"linkedin_url":"https://www.linkedin.com/in/debraruh","youtube_url":"https://www.youtube.com/channel/UCSKJ8fRCyOiIwO1urHKqcUw","photo_url":"https://b2binfluencer.marketing/assets/avatars/debra-ruh.webp","topics":["leadership"],"audiences":[],"verdict":"Debra Ruh is most useful for disability inclusion campaigns focused on leadership accountability, hiring, and shared decision-making power.","best_for":"A workplace inclusion consultancy campaign on hiring disabled people into leadership and sharing power.","not_for":"Mass-reach consumer launches or broad DEI awareness campaigns seeking inspirational stories and impressions.","takeaways":["Disability organizations should fix their own house before demanding change from others.","Accountability should work as a mirror, not a punitive scorecard.","Inclusion without authority is symbolism; the problem is power, not awareness."],"check_first":"Confirm recent LinkedIn post-level reach, engagement, and any audience survey details.","main_ideas":["Disability organizations should fix their own house before demanding change from others","Accountability should work as a mirror, not a punitive scorecard","Inclusion without authority is symbolism: the problem is power, not awareness","Ask why disability organizations don't hire their own"],"partnership_formats":[],"partnership_url":null,"brands":["Billion Strong","BBC"],"posts_cited":9,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"keith-mayfield","name":"Keith Mayfield","url":"https://b2binfluencer.marketing/creators/keith-mayfield/","markdown_url":"https://b2binfluencer.marketing/creators/keith-mayfield.md","descriptor":"Keith Mayfield writes about cybersecurity and federal-market requirements, especially FedRAMP and CMMC. The posts explain how cloud providers and defense contractors can prepare for those requirements and compete for government business.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/keith-mayfield","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keith-mayfield.webp","topics":["cybersecurity","defense-industrial-base"],"audiences":[],"verdict":"Keith Mayfield is most useful for explaining FedRAMP and CMMC in business terms for federal market readiness.","best_for":"A FedRAMP and CMMC campaign for cloud providers, ISVs, and defense contractors before November 2026.","not_for":"A broad reach, non-federal security campaign measured on impressions, video views, or audience growth.","takeaways":["FedRAMP decides who is allowed to compete, not who wins on features.","CMMC compliance is not enough for cloud services used on defense data.","Authorization can run 12 to 18 months, so a summer start is already late."],"check_first":"Request recent LinkedIn audience analytics and confirm job roles or seniority before contacting them.","main_ideas":["FedRAMP decides who is allowed to compete, not who wins on features","CMMC compliance is not enough for cloud services used on defense data","The credential carries weight with buyers outside government","Earlier posts treat security as a problem to fix before an incident, not after"],"partnership_formats":[],"partnership_url":null,"brands":["Arkenstone Defense","Defense Logistics Agency"],"posts_cited":14,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"eric-seader","name":"Eric Seader","url":"https://b2binfluencer.marketing/creators/eric-seader/","markdown_url":"https://b2binfluencer.marketing/creators/eric-seader.md","descriptor":"Eric Seader writes about legal technology and artificial intelligence, focusing on how legal AI can protect data, provide accurate answers, and support access to legal help.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ejseader","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-seader.webp","topics":["artificial-intelligence","data-privacy"],"audiences":[],"verdict":"Eric Seader is most useful for legal AI thought leadership on data control, reliable answers, and access.","best_for":"A legal AI vendor selling data privacy, verified answers, and customer control to legal buyers.","not_for":"A competing legal AI vendor or independent legal-aid marketplace seeking neutral reviews or consumer reach.","takeaways":["A tool’s true cost includes what happens to its data.","AI buyers should ask who controls the model behind the tool.","More access to legal help matters only if answers are reliable."],"check_first":"Confirm audience details, sponsorship terms, rates, and inquiry route before contacting them.","main_ideas":["A tool’s true cost includes what happens to its data","AI buyers should ask who controls the model behind the tool","More access to legal help matters only if answers are reliable"],"partnership_formats":[],"partnership_url":null,"brands":["Thomson Reuters"],"posts_cited":9,"latest_post":"2026-09-01","similar":[{"id":"amy-grubb","url":"https://b2binfluencer.marketing/creators/amy-grubb/"},{"id":"kenneth-carter","url":"https://b2binfluencer.marketing/creators/kenneth-carter/"},{"id":"greg-coticchia","url":"https://b2binfluencer.marketing/creators/greg-coticchia/"}],"engagement":null},{"id":"jim-carnall","name":"Jim Carnall","url":"https://b2binfluencer.marketing/creators/jim-carnall/","markdown_url":"https://b2binfluencer.marketing/creators/jim-carnall.md","descriptor":"Jim Carnall is a manufacturing and medical-device operations executive. Carnall led Command Medical Products as COO, president, and CEO, and says they are moving on from the CEO role while considering fractional work, board service, and coaching.","linkedin_followers":1520,"linkedin_url":"https://www.linkedin.com/in/jim-carnall-43a2561","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jim-carnall.webp","topics":["leadership","manufacturing-workforce"],"audiences":[],"verdict":"Most useful for direct fractional operations or board advice in medical-device manufacturing, especially during growth or ownership transition.","best_for":"A medical-device contract manufacturer seeking scoped advisory help during growth or ownership transition.","not_for":"A national sponsored LinkedIn campaign for broad awareness or measurable lead generation.","takeaways":["Carnall led Command Medical Products as COO, president, and CEO.","They describe a planned CEO handoff and staying to support a successor.","They served on the Volusia Manufacturers Association board and did alliance volunteer work."],"check_first":"Confirm references, examples of fractional advisory work, and independently verified results relevant to your needs.","main_ideas":["Growth matters alongside a careful handover","Manufacturing leadership includes giving back to the local industry","Medical-device quality work runs from development through production"],"partnership_formats":["Fractional, board, and coaching engagements"],"partnership_url":null,"brands":["Kodak","University of Florida Tissue Bank","Regeneration Technologies Inc.","ViewRay","Command Medical Products","Argosy Healthcare Partners","Volusia Manufacturers Association"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"arbab-i","name":"Arbab I.","url":"https://b2binfluencer.marketing/creators/arbab-i/","markdown_url":"https://b2binfluencer.marketing/creators/arbab-i.md","descriptor":"Arbab Idrees shares hiring notices for iEDGE roles in travel, tourism, business development, and operations, and writes about business issues such as food-delivery service and Pakistan’s aviation strategy.","linkedin_followers":11871,"linkedin_url":"https://www.linkedin.com/in/arbabidrees","youtube_url":null,"photo_url":null,"topics":["supply-chain","recruiting","customer-experience"],"audiences":["job-seekers","supply-chain-professionals"],"verdict":"Arbab Idrees is most useful for Pakistan-focused commentary on operations, fulfilment and aviation competitiveness.","best_for":"B2B operations, supply-chain or customer-experience firms seeking Pakistan-based commentary-led thought leadership.","not_for":"Global consumer-technology product launches needing guaranteed reach, defined buyer demographics and rate-card details.","takeaways":["A late-night foodpanda order showed platform demand exceeding kitchen capacity.","Prepaid volume reflects topline performance, not successful delivery, in the delivery post.","Aviation fuel price advantage raises policy, infrastructure and airline economics questions for connectivity."],"check_first":"Confirm audience demographics, engagement results and a partnership contact route before contacting them.","main_ideas":["Growth fails at fulfilment, not at demand generation","Pakistan's aviation position is a competitiveness question, not just a fuel-price story","Building operating capability in travel, events and supply chain through hiring"],"partnership_formats":[],"partnership_url":null,"brands":["iEDGE","foodpanda"],"posts_cited":16,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"roseanna-galindo","name":"Roseanna Galindo","url":"https://b2binfluencer.marketing/creators/roseanna-galindo/","markdown_url":"https://b2binfluencer.marketing/creators/roseanna-galindo.md","descriptor":"Roseanna Galindo teaches at Butte College and works with the North Valley Health Education Foundation to connect organizations, educators and students around rural health and healthcare workforce development.","linkedin_followers":1402,"linkedin_url":"https://www.linkedin.com/in/roseannagalindo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roseanna-galindo.webp","topics":["healthcare"],"audiences":[],"verdict":"Roseanna Galindo is most useful for connecting rural health organizations, educators, students, and healthcare leaders around workforce development.","best_for":"A rural health workforce nonprofit or campaign needing a workshop, advisory seat, or co-hosted session.","not_for":"A national telehealth device vendor seeking paid multi-channel sponsorship with tracked clicks and demo requests.","takeaways":["Rural health workforce shortages call for regional alignment, not standalone programs.","Policy and funding decisions are workforce-pipeline decisions.","Education should test synthesis and leadership, not recall."],"check_first":"Confirm whether they take paid speaking or partnership work and ask for audience demographics.","main_ideas":["Rural health workforce shortages call for regional alignment, not standalone programs","Policy and funding decisions are workforce-pipeline decisions","Education should test synthesis and leadership, not recall","Name hard capacity gaps alongside innovation","Connecting students to opportunities is the practical unit of workforce development"],"partnership_formats":[],"partnership_url":null,"brands":["Butte College","North Valley Health Education Foundation"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"geoff-vercauteren","url":"https://b2binfluencer.marketing/creators/geoff-vercauteren/"},{"id":"sina-haeri","url":"https://b2binfluencer.marketing/creators/sina-haeri/"},{"id":"brenda-s","url":"https://b2binfluencer.marketing/creators/brenda-s/"}],"engagement":null},{"id":"kelly-snodgrass","name":"Kelly Snodgrass","url":"https://b2binfluencer.marketing/creators/kelly-snodgrass/","markdown_url":"https://b2binfluencer.marketing/creators/kelly-snodgrass.md","descriptor":"Kelly Snodgrass is a recruiter who works on executive and specialist searches, particularly for manufacturing, industrial, and operational roles. Snodgrass's posts describe searches for leaders in operations, sales, engineering, and finance.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/snodgrasskelly","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kelly-snodgrass.webp","topics":["leadership","recruiting"],"audiences":["manufacturing-leaders","hiring-managers"],"verdict":"Useful for manufacturers hiring plant, engineering, and commercial leaders, with advice tied to operations.","best_for":"Manufacturers or industrial employers with open plant, engineering, or commercial leadership roles.","not_for":"Hiring tech or candidate experience brands seeking a broad cross industry HR audience.","takeaways":["A flooded applicant pipeline does not fix a stalled operation.","Manufacturing leaders should be judged by what keeps running without them.","Candidates weigh growth, impact, and autonomy, so managers should discuss opportunity early."],"check_first":"Confirm Adecco commercial relationship, rates, media kit, audience roles, and inquiry route.","main_ideas":["A flooded applicant pipeline does not fix a stalled operation","Manufacturing leaders should be judged by what keeps running without them","Clients buy relief, speed, and certainty, not search services","The hiring decision is won at the first interview","Clients want people who drive results, not people who maintain the status quo"],"partnership_formats":[],"partnership_url":null,"brands":["Adecco"],"posts_cited":16,"latest_post":"2026-09-17","similar":[{"id":"chris-carmon","url":"https://b2binfluencer.marketing/creators/chris-carmon/"},{"id":"paige-p","url":"https://b2binfluencer.marketing/creators/paige-p/"},{"id":"daryl-holley","url":"https://b2binfluencer.marketing/creators/daryl-holley/"}],"engagement":null},{"id":"holly-hobbs","name":"Holly Hobbs","url":"https://b2binfluencer.marketing/creators/holly-hobbs/","markdown_url":"https://b2binfluencer.marketing/creators/holly-hobbs.md","descriptor":"Holly Hobbs helps employers attract and recruit young people, especially Gen Z, through social media and urfuture, which aims to connect young people with employers and assess potential beyond polished CVs.","linkedin_followers":14023,"linkedin_url":"https://www.linkedin.com/in/hollyhobbss","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/holly-hobbs.webp","topics":["recruiting","employer-branding"],"audiences":["talent-acquisition-leaders"],"verdict":"Holly Hobbs is most useful for framing early-careers hiring problems and reaching UK talent acquisition practitioners.","best_for":"A recruitment technology company targeting early-careers and entry-level talent acquisition leaders.","not_for":"North American workforce analytics vendors selling to chief HR officers and senior HR executives.","takeaways":["Hiring can exclude people before they apply, a pattern called self-deselection.","Social media can help attract young people but cannot solve the problem alone.","An ISE post reports West Midlands Police tripled ethnic minority applicants from 10% to 30%."],"check_first":"Confirm follower breakdowns and recent webinar registration and attendance before committing budget.","main_ideas":["Hiring can exclude people before they apply","Change the hiring system rather than blaming candidates","Give hiring teams a practical, concise way to prepare for younger generations"],"partnership_formats":[],"partnership_url":null,"brands":["urfuture","West Midlands Police"],"posts_cited":10,"latest_post":"2026-09-29","similar":[{"id":"timothy-smith","url":"https://b2binfluencer.marketing/creators/timothy-smith/"},{"id":"maria-christopoulos-katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/"},{"id":"frederick-douglas-lumpkin","url":"https://b2binfluencer.marketing/creators/frederick-douglas-lumpkin/"}],"engagement":null},{"id":"sam-hirbod","name":"Sam Hirbod","url":"https://b2binfluencer.marketing/creators/sam-hirbod/","markdown_url":"https://b2binfluencer.marketing/creators/sam-hirbod.md","descriptor":"Sam Hirbod works with HubSpot’s agency and consulting partners on growth, customer success, and practical uses of AI and CRM data. Hirbod’s posts describe a Strategic Partner Development Manager role at HubSpot and coaching partners on building AI agents for real workflows.","linkedin_followers":2463,"linkedin_url":"https://www.linkedin.com/in/samhirbod","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-hirbod.webp","topics":["artificial-intelligence","agentic-ai"],"audiences":[],"verdict":"Useful for partner enablement on HubSpot AI and CRM services, not creator sponsorship.","best_for":"HubSpot solutions partner agencies expanding AI and CRM consulting practices.","not_for":"Direct-to-consumer software brands seeking sponsored creator posts with broad reach.","takeaways":["Hirbod connects HubSpot features to partner work, not just product announcements.","They suggest CRM audits, journey mapping, and richer client reviews as possible services.","AI-agent workshop asks who owns and monitors agents, data quality, permissions, and customer benefit."],"check_first":"Confirm availability alongside HubSpot role and ask for terms, audience data, and non-LinkedIn samples.","main_ideas":["HubSpot releases become partner service menus, not product news","The real agent question is what to build and who owns it, not what an agent can do","Partner development means growth and customer-success work","Personal support in the ecosystem sits alongside product commentary"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","OpenAI"],"posts_cited":13,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"luke-moriarty","name":"Luke Moriarty","url":"https://b2binfluencer.marketing/creators/luke-moriarty/","markdown_url":"https://b2binfluencer.marketing/creators/luke-moriarty.md","descriptor":"Luke Moriarty is the founder of Cool Hog, a UK snack business selling through ecommerce, TikTok Shop and wholesale. They share the work of building the brand and discuss founder-led marketing and ecommerce growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/luke-moriarty-30321b2b1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-moriarty.webp","topics":["ecommerce","startup","tiktok-shop","dtc-ecommerce","ecommerce-operations"],"audiences":["ecommerce-operators"],"verdict":"Luke Moriarty is useful for founder-led content and practical ecommerce growth lessons from building Cool Hog.","best_for":"A UK snack brand launching a range with founder-fronted content and ecommerce growth.","not_for":"A paid reach campaign needing measured delivery, audience data, or proven conversion expertise.","takeaways":["They started Cool Hog on WordPress and got platform, pricing and audience wrong.","They argue showing the founder can make a DTC brand feel human.","They frame site conversion improvements as an open problem, not a proven playbook."],"check_first":"Ask for evidence of results and audience analytics before applying their marketing recommendations.","main_ideas":["A founder's face is a marketing decision, not ego","Content is only worth doing when it is tied to sales","Fix the conversion you already have before buying more traffic","A messy start is normal; quitting is what ends it","Growth means operational capacity, not just marketing"],"partnership_formats":[],"partnership_url":null,"brands":["Cool Hog"],"posts_cited":12,"latest_post":"2026-09-19","similar":[],"engagement":null},{"id":"marcelo-fujimoto","name":"Marcelo Fujimoto","url":"https://b2binfluencer.marketing/creators/marcelo-fujimoto/","markdown_url":"https://b2binfluencer.marketing/creators/marcelo-fujimoto.md","descriptor":"Marcelo Fujimoto writes about freight markets, logistics operations, and international trade technology. Fujimoto's posts analyze shipping and rate trends and describe building modular trade tools at Tandom, including a free US import duty calculator.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/marcelofujimoto","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marcelo-fujimoto.webp","topics":["supply-chain"],"audiences":[],"verdict":"Most useful for paid B2B content on freight markets, logistics operations, and trade automation.","best_for":"Freight forwarding technology brands needing paid content on trade automation and logistics market analysis.","not_for":"Consumer fitness apparel or broad short form video campaigns with mass consumer reach.","takeaways":["Flat airfreight rates persisted for three years while Chinese New Year timing changed.","Freight's defensible value lies in handling exceptions, not transactions.","Tandom offers a free US import duty calculator and modular trade APIs."],"check_first":"Confirm formats, rates, audience data, prior results, and inquiry route before contacting.","main_ideas":["Old seasonal freight patterns are breaking down","Rate relief after disruptions is no longer automatic","Carrier and forwarder planning horizons are structurally mismatched","Freight's defensible value is in exceptions, not transactions","Trade infrastructure should be modular and API-first"],"partnership_formats":[],"partnership_url":null,"brands":["Tandom"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"divyam-goel","url":"https://b2binfluencer.marketing/creators/divyam-goel/"},{"id":"heather-hoover-salomon","url":"https://b2binfluencer.marketing/creators/heather-hoover-salomon/"}],"engagement":null},{"id":"albina-kolomiets","name":"Albina Kolomiets","url":"https://b2binfluencer.marketing/creators/albina-kolomiets/","markdown_url":"https://b2binfluencer.marketing/creators/albina-kolomiets.md","descriptor":"Albina Kolomiets shares practical guidance on UK defence opportunities for SMEs, including routes into the defence supply chain, export and investment. The posts also explore how defence technology companies can build the commercial, sales and partnership capabilities needed to grow.","linkedin_followers":22898,"linkedin_url":"https://www.linkedin.com/in/albinakolomiets","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/albina-kolomiets.webp","topics":["supply-chain"],"audiences":[],"verdict":"Most useful for practical UK defence market-entry guidance and targeted outreach to SMEs.","best_for":"A UK defence-sector consultancy wanting a market-entry guide and targeted SME outreach.","not_for":"A US federal procurement campaign or high-volume US direct-response lead campaign.","takeaways":["They match six support organisations and programmes to different SME needs.","A strong product is not enough; companies need sales, procurement, partnership and leadership capabilities.","Defining which systems and processes are in scope for cyber certification can take time."],"check_first":"Confirm follower analytics and whether they accept paid work before outreach.","main_ideas":["Getting into UK Defence is a routing problem before it is an access problem","A great defence product does not automatically become a successful defence business","Being ready matters as much as the opportunity"],"partnership_formats":[],"partnership_url":null,"brands":["UK Ministry of Defence","UK Defence Innovation"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"clifford-morgan","url":"https://b2binfluencer.marketing/creators/clifford-morgan/"},{"id":"carly-macmeikan","url":"https://b2binfluencer.marketing/creators/carly-macmeikan/"},{"id":"rob-harrison","url":"https://b2binfluencer.marketing/creators/rob-harrison/"}],"engagement":null},{"id":"tom-shivers","name":"Tom Shivers","url":"https://b2binfluencer.marketing/creators/tom-shivers/","markdown_url":"https://b2binfluencer.marketing/creators/tom-shivers.md","descriptor":"Tom Shivers works on SEO and ecommerce growth, diagnosing problems such as technical issues, mismatched content, and weak conversion paths. Shivers's posts also explain how ecommerce businesses can prepare for AI-led shopping.","linkedin_followers":1854,"linkedin_url":"https://www.linkedin.com/in/tom-shivers","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-shivers.webp","topics":["artificial-intelligence","ecommerce","paid-ads","seo","agentic-commerce","paid-media","ecommerce-growth"],"audiences":[],"verdict":"Tom Shivers is most useful for explaining ecommerce SEO fixes and AI shopping protocols to practitioner audiences.","best_for":"A B2B ecommerce software brand wanting a sponsored explainer or webinar on agentic commerce.","not_for":"A consumer brand or DTC apparel company seeking high-reach short-form video product promotion.","takeaways":["A B2B ecommerce turnaround lifted revenue from $3.1 million to $7.5 million.","Google's protocol moves the storefront into the feed; poor data means no recommendation.","OpenAI and Stripe's Agentic Commerce Protocol lets AI agents shop."],"check_first":"Confirm recent post reach, engagement, and audience job titles on comparable agentic commerce topics.","main_ideas":["Stalled growth usually reflects a cluster of misdiagnosed problems, not one big failure","The same five blockers recur across industries","Agentic commerce arrived before most retailers noticed—and extends the stack rather than replacing it","Google's protocol moves the storefront into the feed; poor data means no recommendation","He writes and builds"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-06-30","similar":[{"id":"amelia-van-camp","url":"https://b2binfluencer.marketing/creators/amelia-van-camp/"},{"id":"abdo-mazloum","url":"https://b2binfluencer.marketing/creators/abdo-mazloum/"},{"id":"sharon-gai","url":"https://b2binfluencer.marketing/creators/sharon-gai/"}],"engagement":null},{"id":"erin-graham-smith","name":"Erin Graham Smith","url":"https://b2binfluencer.marketing/creators/erin-graham-smith/","markdown_url":"https://b2binfluencer.marketing/creators/erin-graham-smith.md","descriptor":"Erin Graham Smith is a travel advisor who plans customized independent trips and private tours. Their work focuses on matching destinations, pacing, logistics, and local expertise to what each traveler wants from a trip.","linkedin_followers":1435,"linkedin_url":"https://www.linkedin.com/in/erin-graham-smith","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erin-graham-smith.webp","topics":["supply-chain"],"audiences":[],"verdict":"Useful for making destination knowledge concrete for itinerary, area, and property decisions.","best_for":"A luxury travel agency promoting customized France and Riviera Maya planning.","not_for":"A reach-led, limited-time-rate campaign for a travel discounter, booking platform, or resort chain.","takeaways":["An itinerary should give the right places the right amount of time, not the most places.","For Normandy, the format is the decision: day trip, overnight, or river cruise.","Supplier relationships are a service layer, not a shortcut to a recommendation."],"check_first":"Confirm current performance data and whether they offer paid partnership terms before contacting them.","main_ideas":["An itinerary should give the right places the right amount of time, not the most places","For a region like Normandy, the format itself is the decision: day trip, overnight or river cruise","Look-alike resort markets need two rounds of narrowing: the area, then the property","Supplier relationships are a service layer, not a shortcut to a recommendation","Good planning builds trips that still work when something goes wrong"],"partnership_formats":[],"partnership_url":null,"brands":["Virtuoso"],"posts_cited":11,"latest_post":"2026-09-26","similar":[],"engagement":null},{"id":"muiz-tariq","name":"Muiz Tariq","url":"https://b2binfluencer.marketing/creators/muiz-tariq/","markdown_url":"https://b2binfluencer.marketing/creators/muiz-tariq.md","descriptor":"Muiz Tariq shares practical strategy for Amazon sellers, including PPC campaign structure, Q4 planning, Vendor Central decisions, and emerging AI tools.","linkedin_followers":5287,"linkedin_url":"https://www.linkedin.com/in/muiztariq","youtube_url":"https://www.youtube.com/channel/UC_WjHZyKj7i8Hhl4d2rxEEg","photo_url":"https://b2binfluencer.marketing/assets/avatars/muiz-tariq.webp","topics":["artificial-intelligence","ecommerce","unit-economics"],"audiences":["ecommerce-brands","amazon-sellers"],"verdict":"They are most useful for Amazon seller strategy on PPC structure, Q4 deadlines, and Vendor Central pricing control.","best_for":"B2B ecommerce agency running Amazon PPC diagnostic or Q4 content for US Amazon private-label brands.","not_for":"Campaigns needing Vendor Central advocacy, guaranteed reach, or paid promotion through November and December.","takeaways":["PPC post lists five campaign structures, including a self-ASIN placement for shoppers who left the page.","Q4 calendar: peak fulfilment fees from 15 October; FBA stock in by 28 October.","Vendor Central case: price cut from £25 to £15 without approval could not be reversed."],"check_first":"Before contacting, confirm audience makeup, recent comparable Amazon PPC or Q4 results, and Vendor Central angle fit.","main_ideas":["Winning Amazon PPC is a structure problem, not a budget problem","Q4 is a deadline-and-margin problem, not just a busy season","Vendor Central is a decision about who controls your pricing","The seller stack is moving from tools to AI agents","Teach through checklists, calendars, and lead magnets"],"partnership_formats":["Keyword-triggered resource delivery","Direct-message account audit or pricing review","Account work delivered through Axesell"],"partnership_url":null,"brands":["Axesell","Amazon"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"abdul-qahir","url":"https://b2binfluencer.marketing/creators/abdul-qahir/"},{"id":"bernard-nader","url":"https://b2binfluencer.marketing/creators/bernard-nader/"},{"id":"abhiraj-aggarwal","url":"https://b2binfluencer.marketing/creators/abhiraj-aggarwal/"}],"engagement":null},{"id":"joe-markert","name":"Joe Markert","url":"https://b2binfluencer.marketing/creators/joe-markert/","markdown_url":"https://b2binfluencer.marketing/creators/joe-markert.md","descriptor":"Joe Markert writes about helping managed service providers strengthen customer success, build better client partnerships, and guide customers on AI, security, and governance.","linkedin_followers":4755,"linkedin_url":"https://www.linkedin.com/in/joemarkert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-markert.webp","topics":["artificial-intelligence","customer-success","ai-adoption","responsible-ai"],"audiences":[],"verdict":"Joe Markert is most useful for practitioner writing and speaking on MSP customer success, growth, and responsible AI adoption.","best_for":"MSP-focused customer success platform, education program, or channel event wanting a practitioner contributor.","not_for":"Consumer or broad-market software brands seeking paid high-volume reach and impression campaigns.","takeaways":["Customer success can run as six disciplines: Strategy, Health, Deliverables, Process, People, Technology.","AI adoption makes security, governance, and compliance sellable rather than postponable costs.","Conference returns come from relationships; arrange meetings before arrival and prioritize conversations."],"check_first":"Confirm scope, terms, recent audience data, and speaking history before contacting them.","main_ideas":["Customer success should be an operating system an MSP can run, not another framework","AI adoption is what finally makes security, governance and compliance sellable","Vendors should raise the bar for MSPs rather than simplify products to meet them","Conference return comes from relationships, and networking can be taught as steps","A consistent format: short practitioner posts built around a single usable takeaway"],"partnership_formats":["Essay contribution and book or launch co-promotion","Public endorsement of a partner team","Conference meetups arranged by direct message"],"partnership_url":null,"brands":["ScalePad","Lexful"],"posts_cited":10,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"andy-janaitis","name":"Andy Janaitis","url":"https://b2binfluencer.marketing/creators/andy-janaitis/","markdown_url":"https://b2binfluencer.marketing/creators/andy-janaitis.md","descriptor":"Andy Janaitis works on connecting the software small manufacturers already use so they can trust their business data and see where operations need attention. Janaitis Business Systems grew from their advertising work, where connecting sales data to ad platforms helped clients measure performance.","linkedin_followers":1919,"linkedin_url":"https://www.linkedin.com/in/andyjanaitis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andy-janaitis.webp","topics":["marketing-measurement","manufacturing-operations"],"audiences":["small-business-owners","manufacturing-leaders"],"verdict":"Andy Janaitis is most useful for practitioner-led content that helps small manufacturers decide which disconnected systems to connect first.","best_for":"B2B manufacturing software brands selling integration, automation, or reporting tools to small and midsize manufacturers.","not_for":"Consumer, broad-reach, or enterprise software brands seeking paid media, measured reach, or demographic targeting.","takeaways":["Business software was never bought as a set, so departments choose tools separately.","Connect two systems only when data is retyped, numbers disagree, or a question is blocked.","A person can become the fragile link between disconnected systems."],"check_first":"Ask for audience demographics, recent post reach, and commercial terms before contacting them.","main_ideas":["Business software was never bought as a set","Fix the measurement first","A person is the integration","Connect two systems only when one of three things is true","The ads were never the point"],"partnership_formats":[],"partnership_url":null,"brands":["Janaitis Business Systems","PPC Pitbulls","Google","Meta","Maryland MEP"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"kris-hutchinson","url":"https://b2binfluencer.marketing/creators/kris-hutchinson/"},{"id":"j-abraham","url":"https://b2binfluencer.marketing/creators/j-abraham/"},{"id":"ren-e-s","url":"https://b2binfluencer.marketing/creators/ren-e-s/"}],"engagement":null},{"id":"joyce-carr","name":"Joyce Carr","url":"https://b2binfluencer.marketing/creators/joyce-carr/","markdown_url":"https://b2binfluencer.marketing/creators/joyce-carr.md","descriptor":"Joyce Carr shares practical perspectives on employee benefits, including how employers can make benefits more inclusive, communicate them clearly, and keep them aligned with employees’ changing needs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joycecarr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joyce-carr.webp","topics":["hr"],"audiences":["business-leaders"],"verdict":"Useful for practical LinkedIn posts on employee benefits misconceptions, inclusion, and clearer communication for HR audiences.","best_for":"A health benefits administration company running thought leadership articles or webinars on benefits strategy.","not_for":"Consumer wellness or retail insurance brands seeking paid short-form video for broad audiences.","takeaways":["One post lists eight employer benefits misconceptions, including one package suits everyone.","Another names LGBTQ+ family healthcare, mental health resources, and inclusive parental leave as inclusion.","A mid-year check-in asks about changing needs, adjustments, and refreshing or explaining programs."],"check_first":"Confirm followers include HR decision-makers and ask for signature work and fuller public profile.","main_ideas":["Benefits are a retention and culture decision, not a perk list","Employers hold eight misconceptions about benefits","Inclusive benefits should be concrete and signal belonging","Benefits need a mid-year review and better communication"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"nancy-taylor","url":"https://b2binfluencer.marketing/creators/nancy-taylor/"},{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"},{"id":"john-kerkhoff","url":"https://b2binfluencer.marketing/creators/john-kerkhoff/"}],"engagement":null},{"id":"peter-koerte","name":"Peter Koerte","url":"https://b2binfluencer.marketing/creators/peter-koerte/","markdown_url":"https://b2binfluencer.marketing/creators/peter-koerte.md","descriptor":"Peter Koerte shares perspectives on Siemens’ industrial technology, including industrial AI, electrification, data-center power and factory operations.","linkedin_followers":59260,"linkedin_url":"https://www.linkedin.com/in/peterkoerte","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-koerte.webp","topics":["artificial-intelligence","industrial-ai"],"audiences":["manufacturing-leaders"],"verdict":"Most useful for keynote and thought leadership on industrial AI, data center power and sovereignty.","best_for":"Industrial automation and electrification brands seeking keynote and thought-leadership on industrial AI and power.","not_for":"Consumer lifestyle brands seeking short-form video endorsement, follower reach or purchase conversion.","takeaways":["Industrial AI advantage comes from production data and engineering knowledge, with customer trust as constraint.","Building AI capacity is a power and construction problem before a compute problem.","Shanghai team shifted resources two years before data center orders arrived."],"check_first":"Confirm keynote or thought-leadership terms and audience demographics before contacting.","main_ideas":["Industrial AI's edge comes from decades of production data and earned trust, not capital alone","Building AI capacity is a power and construction problem before it is a compute problem","Digital, energy and compute sovereignty are one conversation, not three","Factory automation should be measured in steps saved and inspection minutes","Hidden industrial products and specialist work should be made visible and celebrated"],"partnership_formats":[],"partnership_url":null,"brands":["Siemens","Fortune"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"david-nankervis","name":"David Nankervis","url":"https://b2binfluencer.marketing/creators/david-nankervis/","markdown_url":"https://b2binfluencer.marketing/creators/david-nankervis.md","descriptor":"David Nankervis is a cybersecurity sales and channel leader focused on helping technology companies grow through managed service providers (MSPs). His posts cover sales pipeline planning, building relationships in the MSP community, and the Timus SASE platform within CyberFOX.","linkedin_followers":3453,"linkedin_url":"https://www.linkedin.com/in/davidnankervis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-nankervis.webp","topics":["sales","cybersecurity"],"audiences":["sales-leaders"],"verdict":"David Nankervis is most useful for MSP channel sales planning and partner relationship advice.","best_for":"A cybersecurity vendor with an MSP partner program seeking channel enablement and demand generation.","not_for":"Enterprise CISO video series, paid creator sponsorships, or competing security vendor campaigns.","takeaways":["They work backward from a $50,000 quarterly target to about nine deals and 90 MQLs.","They advise entering the MSP market by showing up in person, not leading with sponsorship.","They sell Timus SASE as CyberFOX platform consolidation with partner feedback and demo calls."],"check_first":"Confirm employer approval, competing vendor conflict, current conversion rates, and audience analytics.","main_ideas":["Plan pipeline from the close rate you hit today","Enter the MSP market by showing up in person","Sell MSP security as consolidation, not another point product","Let partners and named collaborators carry the credibility"],"partnership_formats":[],"partnership_url":null,"brands":["Timus SASE","CyberFOX","The Channel Company (CRN)"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"michelle-woodward-hodges","url":"https://b2binfluencer.marketing/creators/michelle-woodward-hodges/"},{"id":"becka-dente","url":"https://b2binfluencer.marketing/creators/becka-dente/"},{"id":"jose-aleman","url":"https://b2binfluencer.marketing/creators/jose-aleman/"}],"engagement":null},{"id":"j-abraham","name":"J. Abraham","url":"https://b2binfluencer.marketing/creators/j-abraham/","markdown_url":"https://b2binfluencer.marketing/creators/j-abraham.md","descriptor":"J. Abraham works with business owners to find operational problems that limit growth, such as leads going unhandled, routine work staying with senior staff, and team commitments lacking a clear owner. Their posts focus on improving execution and delegating work to the right people before adding new strategies or hires.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/elevationworks1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/j-abraham.webp","topics":[],"audiences":["business-owners"],"verdict":"J. Abraham is most useful for diagnosing operational gaps in small business execution and delegation before new hires or strategies.","best_for":"A content or advisory campaign on operational efficiency and delegation for small business clients.","not_for":"Campaigns needing demonstrated reach, video demos, or enterprise software audiences.","takeaways":["A request to hire is usually a symptom, not the diagnosis.","Senior time spent on admin work carries a hidden cost.","Finish the strategy you already started before adding another one."],"check_first":"Confirm sponsorship policy, rate card, media kit, and audience survey results.","main_ideas":["A request to hire is usually a symptom, not the diagnosis","The fastest growth is often putting someone in charge of what already exists","Senior time spent on admin work carries a hidden cost","Finish the strategy you already started before adding another one","Growth exposes weakness that was already there"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"nir-sofer","name":"Nir Sofer","url":"https://b2binfluencer.marketing/creators/nir-sofer/","markdown_url":"https://b2binfluencer.marketing/creators/nir-sofer.md","descriptor":"Nir Sofer is Chief Information Security Officer at SysAid, where the work includes securing AI-powered IT service management. Sofer’s posts focus on cybersecurity, identity, shadow IT, software visibility, and connecting security priorities with business goals.","linkedin_followers":1765,"linkedin_url":"https://www.linkedin.com/in/nirsofer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nir-sofer.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-governance"],"audiences":[],"verdict":"Nir Sofer is most useful for practical cybersecurity content on shadow IT, identity, software visibility, and business goals.","best_for":"B2B SaaS security brands needing fractional CISO product security and thought leadership.","not_for":"Not for consumer identity protection or password manager sponsored content series with reach guarantees.","takeaways":["Compare identity-provider app list, OAuth grants by scope, and a year of SaaS card spending.","Shadow IT is also a license-compliance problem, tied to SOC 2 and ISO 27001 requirements.","Track a bounded, measured unknown rather than chase full visibility, which stalls the program."],"check_first":"Confirm whether Sofer accepts partnerships and request audience analytics by seniority and job function.","main_ideas":["Shadow IT is now an identity and access problem","The same blind spot is a license-compliance problem","Identity is a business control, not a technical project","Advice should be small and runnable this week","Security mission tied to the current employer's product"],"partnership_formats":[],"partnership_url":null,"brands":["SysAid","Align Technology"],"posts_cited":10,"latest_post":"2026-10-01","similar":[{"id":"lucas-hathaway","url":"https://b2binfluencer.marketing/creators/lucas-hathaway/"},{"id":"sankarsan-biswas","url":"https://b2binfluencer.marketing/creators/sankarsan-biswas/"}],"engagement":null},{"id":"mayur-macwan","name":"Mayur Macwan","url":"https://b2binfluencer.marketing/creators/mayur-macwan/","markdown_url":"https://b2binfluencer.marketing/creators/mayur-macwan.md","descriptor":"Mayur Macwan writes about hiring and recruiting, with a focus on how AI can help screen applicants while people retain hiring decisions. The posts also describe building RoundOne AI, a tool for evaluating applicants against a role specification.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mayurmacwan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mayur-macwan.webp","topics":["artificial-intelligence","recruiting","ai-agents"],"audiences":[],"verdict":"Mayur Macwan writes on hiring, recruiting, and AI screening, arguing people keep hiring decisions.","best_for":"A recruiting-tech startup commissioning argument-led thought leadership on AI in hiring.","not_for":"Consumer skincare or video-led campaigns that need on-camera demonstration.","takeaways":["Give AI agents a controlled door instead of blocking them.","One permission no AI agent should get in hiring.","The first CVs read set the standard for every CV after."],"check_first":"Confirm booking details, rates, audience analytics, and video samples before contacting them.","main_ideas":["Give AI agents a controlled door instead of blocking them","One permission no AI agent should get in hiring","The first CVs read set the standard for every CV after","A shortlist ranks who was easiest to justify, not who is best"],"partnership_formats":[],"partnership_url":null,"brands":["RoundOne AI"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"ahmed-omar","name":"Ahmed Omar","url":"https://b2binfluencer.marketing/creators/ahmed-omar/","markdown_url":"https://b2binfluencer.marketing/creators/ahmed-omar.md","descriptor":"Ahmed Omar writes about how healthcare AI can improve health system finances and day-to-day work, with a focus on administrative costs, clinician retention, and measuring whether tools save staff time.","linkedin_followers":28930,"linkedin_url":"https://www.linkedin.com/in/ao7","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ahmed-omar.webp","topics":["artificial-intelligence","healthcare"],"audiences":[],"verdict":"Ahmed Omar is most useful for concise arguments on healthcare AI ROI, administrative work, and clinician retention.","best_for":"A healthcare AI vendor selling prior-authorisation, intake, or coding automation to US health systems.","not_for":"A physician recruiting or staffing marketplace promoting placement services to health system workforce leaders.","takeaways":["Hospitals adopt AI that makes them money before AI that saves society money.","Prior authorization is clinical wages paid for clerical work.","Retention is cheaper than recruiting and is the only option that scales."],"check_first":"Confirm whether they take sponsorships or paid collaborations and ask for audience demographics.","main_ideas":["Hospitals buy the AI that makes them money before the AI that saves society money","Prior authorization is clinical wages paid for clerical work","Retention is cheaper than recruiting, and it is the only option that scales","The turnover nobody totals is administrative staff","Adoption is proof the tool is used, not proof it was worth deploying"],"partnership_formats":[],"partnership_url":null,"brands":["Sully.ai"],"posts_cited":14,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"kristin-marley-patrick","name":"Kristin Marley Patrick","url":"https://b2binfluencer.marketing/creators/kristin-marley-patrick/","markdown_url":"https://b2binfluencer.marketing/creators/kristin-marley-patrick.md","descriptor":"Kristin Marley Patrick works in public education and co-runs Orangily, a non-alcoholic beverage retailer. They share practical lessons on Shopify, customer education, small-business operations, and using AI with human oversight.","linkedin_followers":3261,"linkedin_url":"https://www.linkedin.com/in/marleypatrick","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kristin-marley-patrick.webp","topics":["artificial-intelligence","ecommerce","ecommerce-operations"],"audiences":["small-business-owners"],"verdict":"They are most useful for practical lessons on Shopify, customer education, small-business operations, and AI with human oversight.","best_for":"A B2B e-commerce platform seeking content collaboration or case study on human-centered AI and retail operations.","not_for":"A national non-alcoholic beverage brand wanting broad consumer reach via high-volume short-form video and influencer whitelisting.","takeaways":["Shopify Sidekick AI changed product alcohol content from 0.5% to 0.0%, needing human review.","After Eventbrite removed listing, they rebuilt registration with Tally and Make, using Google Gemini to debug.","They treat Shopify product organization like library cataloging and customer education as instructional design."],"check_first":"Confirm audience demographics and recent performance on comparable AI and retail operations posts.","main_ideas":["Teaching is the working method behind the store","AI output needs human fact-checking","Build low-cost workarounds before paying for another platform","Non-alcoholic retail is an education business","Direct-to-consumer-only launches can leave retail customers and brands worse off"],"partnership_formats":["Brand-sponsored in-store event","Community speaker and event programming"],"partnership_url":null,"brands":["Orangily","Shake Up Cocktails","Shopify"],"posts_cited":13,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"djuan-d-short","name":"Djuan D. Short","url":"https://b2binfluencer.marketing/creators/djuan-d-short/","markdown_url":"https://b2binfluencer.marketing/creators/djuan-d-short.md","descriptor":"Djuan D. Short is a leadership and mental health expert who helps women leaders build emotional capacity, regulate stress, and lead without burning themselves out.","linkedin_followers":937,"linkedin_url":"https://www.linkedin.com/in/djuan-d-short-lcsw","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/djuan-d-short.webp","topics":["leadership","healthcare"],"audiences":[],"verdict":"They are most useful for talks or content on emotional labor, boundaries, and recovery for women leaders.","best_for":"A leadership development company seeking a workshop or content series on emotional wellness and boundaries.","not_for":"A large-reach product placement with guaranteed impressions or a scripted endorsement.","takeaways":["A broken plan can be adapted to protect the commitment rather than cancelled.","Post-holiday exhaustion is emotional labor and can involve people-pleasing and keeping peace.","They accepted less than usual fee, then set a rule to discuss money at start."],"check_first":"Confirm audience data, engagement, workshop scope, fee, and partnership inquiry route.","main_ideas":["Exhaustion after a demanding stretch is emotional labor, not logistics","Urgency culture: when a plan breaks, adapt to protect the commitment rather than cancel it","A bad outcome is a system break, not a personal failure","Mandate the money conversation at the start of a booking"],"partnership_formats":["Paid speaking or workshop engagement"],"partnership_url":null,"brands":["Real Simple"],"posts_cited":9,"latest_post":"2026-08-24","similar":[],"engagement":null},{"id":"noah-haynes","name":"Noah Haynes","url":"https://b2binfluencer.marketing/creators/noah-haynes/","markdown_url":"https://b2binfluencer.marketing/creators/noah-haynes.md","descriptor":"Noah Haynes shares practical advice on email marketing and customer retention for ecommerce brands, including segmentation, deliverability, campaign strategy, and reducing unnecessary email-platform costs.","linkedin_followers":2091,"linkedin_url":"https://www.linkedin.com/in/noahwhaynes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/noah-haynes.webp","topics":["ecommerce","email-marketing","retention-marketing"],"audiences":["dtc-brands","ecommerce-brands"],"verdict":"Noah Haynes is most useful for practical email retention and deliverability advice for ecommerce brands.","best_for":"A DTC ecommerce brand with an email list and retention goals.","not_for":"Consumer reach campaigns, sponsorships, or brands without an owned email list.","takeaways":["Test inbox placement monthly with a seed list across providers customers use.","Suppress dead profiles to cut a Klaviyo bill by nearly $4,000 a month.","Send at least three emails a week for lists under 15,000 engaged subscribers."],"check_first":"Ask for client references or supporting data for reported results.","main_ideas":["Retention has five neglected areas, and list growth comes first","Send more email than feels comfortable, but only after the segments are separated","Angle beats design, and KPIs should go past campaign revenue","Watch the email platform bill like a hawk, especially after peak periods","Test inbox placement monthly with a seed list"],"partnership_formats":[],"partnership_url":null,"brands":["Filson"],"posts_cited":13,"latest_post":"2026-10-09","similar":[{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"},{"id":"aminat-hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/"},{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"}],"engagement":null},{"id":"matt-barnard","name":"Matt Barnard","url":"https://b2binfluencer.marketing/creators/matt-barnard/","markdown_url":"https://b2binfluencer.marketing/creators/matt-barnard.md","descriptor":"Matt Barnard is a finance leader at Vertice who writes about managing software purchasing and AI costs. They draw on finance-team problems to explain how companies can track spending, negotiate software contracts, and build purchasing workflows.","linkedin_followers":2733,"linkedin_url":"https://www.linkedin.com/in/mattbarnard1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-barnard.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Matt Barnard is useful for practical finance-operator posts on software purchasing, procurement, and AI cost visibility.","best_for":"A B2B FinTech vendor selling enterprise spend management for finance-leader thought leadership.","not_for":"Consumer savings apps seeking broad US consumer awareness or app-install campaigns.","takeaways":["AI spend is a visibility problem before it is a cost problem","Token-based pricing breaks the annual budget, so steering beats restricting","Buying rules should live inside the workflow, not in more approval gates"],"check_first":"Confirm audience job function, seniority, company size, region, and paid or co-marketing availability.","main_ideas":["AI spend is a visibility problem before it is a cost problem","Token-based pricing breaks the annual budget, so steering beats restricting","Buying rules should live inside the workflow, not in more approval gates","Negotiate on benchmark data, not gut feel and old spreadsheets"],"partnership_formats":[],"partnership_url":null,"brands":["Vertice","Vendr"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"keir-whitaker","name":"Keir Whitaker","url":"https://b2binfluencer.marketing/creators/keir-whitaker/","markdown_url":"https://b2binfluencer.marketing/creators/keir-whitaker.md","descriptor":"Keir Whitaker organizes Craft & Work, a small-format event series for soloists, founders, and leaders building businesses in and around the Shopify ecosystem. The events use short talks and conversation to explore the business side of that work.","linkedin_followers":1705,"linkedin_url":"https://www.linkedin.com/in/keirwhitaker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keir-whitaker.webp","topics":["ecommerce"],"audiences":[],"verdict":"Keir Whitaker is most useful for small, conversation-led Shopify ecosystem events and open speaking access.","best_for":"A B2B events company launching a small Shopify founder community conference or intimate event format.","not_for":"Large online summits, enterprise marketing audiences, or sponsored keynote and registration campaigns.","takeaways":["Craft & Work is about 50 attendees, four short talks, and no slides.","Talks run 20 minutes or less; slide decks are not allowed.","Speaking access is open: ask by comment or direct message with a rough idea."],"check_first":"Confirm package details, rates, audience demographics, deliverables, and the right sponsor contact.","main_ideas":["Small rooms beat big crowds","Talks are short, slide-free and unfinished on purpose","The subject is the business side, not the craft","Speaking access is deliberately open","The event is built as a sequence, and the funding is visible"],"partnership_formats":["Presenting Patron","Event Patron"],"partnership_url":null,"brands":["Craft & Work","The Support Heroes","FoxSell Bundles","Recharge","Sufio","Zapiet"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"michael-kithcart-favor","name":"Michael Kithcart Favor","url":"https://b2binfluencer.marketing/creators/michael-kithcart-favor/","markdown_url":"https://b2binfluencer.marketing/creators/michael-kithcart-favor.md","descriptor":"Michael Kithcart Favor teaches founders of professional services firms how to build revenue systems and sell without relying on pressure tactics. Their posts describe a focused offer, a repeatable approach to sales, and leading client decisions.","linkedin_followers":3761,"linkedin_url":"https://www.linkedin.com/in/michaelkithcart","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-kithcart-favor.webp","topics":["sales","startup","founder-led-sales"],"audiences":["service-business-owners"],"verdict":"They teach professional services founders to build revenue systems and sell without pressure tactics.","best_for":"A professional services firm wanting a talk or workshop on founder-led selling without pressure.","not_for":"A sales enablement or CRM vendor seeking scripted outbound, closing tactics, or guaranteed demo requests.","takeaways":["Resistance to selling is an identity problem, not a skills gap.","Sell one dependable offer, not the whole catalogue of what the firm can do.","Sell by leading decisions, not forcing them."],"check_first":"Ask for the complete five selling identities framework and past session attendance figures.","main_ideas":["Resistance to selling is an identity problem, not a skills gap","Sell one dependable offer, not the whole catalogue of what the firm can do","Sell by leading decisions, not forcing them","The named vocabulary is itself part of the method","Teach free first, and let the longer program follow"],"partnership_formats":[],"partnership_url":null,"brands":["Win Your Way","Revenue Leader Method","Sales Growth Sprint"],"posts_cited":10,"latest_post":"2026-09-11","similar":[{"id":"tom-mcmakin","url":"https://b2binfluencer.marketing/creators/tom-mcmakin/"},{"id":"graham-nicholls","url":"https://b2binfluencer.marketing/creators/graham-nicholls/"},{"id":"marty-samples","url":"https://b2binfluencer.marketing/creators/marty-samples/"}],"engagement":null},{"id":"arik-ahluwalia","name":"Arik Ahluwalia","url":"https://b2binfluencer.marketing/creators/arik-ahluwalia/","markdown_url":"https://b2binfluencer.marketing/creators/arik-ahluwalia.md","descriptor":"Arik Ahluwalia is an agency operator who shares practical advice on ecommerce retention, repeatable content systems, and premium brand positioning.","linkedin_followers":5540,"linkedin_url":"https://www.linkedin.com/in/arik-ahluwalia","youtube_url":"https://www.youtube.com/channel/UC00NZFHD0OQDBGcMInuXP6w","photo_url":"https://b2binfluencer.marketing/assets/avatars/arik-ahluwalia.webp","topics":["ecommerce","email-marketing","ecommerce-retention","brand-positioning","agency-operations"],"audiences":["ecommerce-founders"],"verdict":"Most useful for practical ecommerce retention, repeatable content systems, and premium positioning advice for DTC brands.","best_for":"DTC ecommerce brands at $30,000+ monthly revenue seeking retention and premium positioning.","not_for":"Mass-market discount retailers or B2B SaaS seeking broad reach and price-led promotion.","takeaways":["A five-step content system batches a week of posts in under two hours.","Retention is a monthly account-by-account review with Klaviyo, not repeated tool swaps.","Agency playbook tracks client lifetime value, recurring revenue, margin, and satisfaction."],"check_first":"Confirm recent retention results, audience demographics, references, and whether a creator package exists.","main_ideas":["Narrow the niche and systemise the agency before chasing more clients","Retention should be a standing review with one platform, not a cycle of tool swaps","A fixed content system beats posting by inspiration","Premium positioning is a feeling protected by discipline, not a higher price","Run creative and client work through a small, shared operating stack"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"hamza-aslam","name":"Hamza Aslam","url":"https://b2binfluencer.marketing/creators/hamza-aslam/","markdown_url":"https://b2binfluencer.marketing/creators/hamza-aslam.md","descriptor":"Hamza Aslam is a performance marketer who works on Meta Ads for e-commerce brands, with a particular focus on fashion businesses. The posts discuss diagnosing campaign problems, testing and scaling ads, and connecting ad conversations to sales.","linkedin_followers":4186,"linkedin_url":"https://www.linkedin.com/in/muhammadhamzaperformancemarketer","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","meta-ads","creative-testing","performance-marketing"],"audiences":[],"verdict":"Hamza Aslam is most useful for diagnosing and scaling Meta Ads for fashion e-commerce campaigns.","best_for":"A Pakistan-based fashion e-commerce brand needing a Meta Ads audit and scale plan.","not_for":"Large electronics or B2B software brands outside Pakistan seeking sponsored content.","takeaways":["Posts name creative fatigue, fast budget changes, slow landing pages, and missing retargeting as campaign problems.","They ask how many of 665 messaging conversations became sales.","They advise testing, reading data, then deciding whether to scale or pull back."],"check_first":"Confirm campaign results, verifiable credentials, and who runs day-to-day optimization.","main_ideas":["When Meta ads falter, find what broke before abandoning the platform","Judge advertising by what it sells, not just what a dashboard counts","Test, read the data, then decide whether to scale or pull back","Client work can take priority over a steady publishing schedule","Self-employment feels worthwhile despite uncertain months"],"partnership_formats":[],"partnership_url":null,"brands":["GROOVY"],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"jesper-lehrmann","name":"Jesper Lehrmann","url":"https://b2binfluencer.marketing/creators/jesper-lehrmann/","markdown_url":"https://b2binfluencer.marketing/creators/jesper-lehrmann.md","descriptor":"Jesper Lehrmann is a product management leader at Karnov Group, where Lehrmann's work focuses on developing products that connect legal expertise with technology to address customer problems.","linkedin_followers":2526,"linkedin_url":"https://www.linkedin.com/in/jesperlehrmann","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jesper-lehrmann.webp","topics":["artificial-intelligence","leadership","product-management","career-transitions"],"audiences":["product-managers"],"verdict":"Jesper Lehrmann is most useful for practitioner posts on product management, scaling, process, strategy, and role explanations.","best_for":"B2B SaaS product management content aimed at product leaders and teams.","not_for":"Paid creator partnerships or sponsored thought-leadership series; no rates or formats shown.","takeaways":["Growing companies stall when they keep founder-era ways of working.","Explain the work by customer problem, not by the org chart.","The purpose of legal technology is to clear the path to justice."],"check_first":"Confirm audience demographics, engagement, sponsored-post results, and any partnership inquiry route.","main_ideas":["Growing companies stall when they keep founder-era ways of working","Explain the work by the customer problem, not by the org chart","The purpose of legal technology is to clear the path to justice","Operating work matters more than commentary about it","Reading and reflecting are part of the work"],"partnership_formats":[],"partnership_url":null,"brands":["Karnov Group"],"posts_cited":11,"latest_post":"2026-06-14","similar":[{"id":"amy-grubb","url":"https://b2binfluencer.marketing/creators/amy-grubb/"},{"id":"marcel-dybalski","url":"https://b2binfluencer.marketing/creators/marcel-dybalski/"},{"id":"anthony-moore","url":"https://b2binfluencer.marketing/creators/anthony-moore/"}],"engagement":null},{"id":"michael-freedman","name":"Michael Freedman","url":"https://b2binfluencer.marketing/creators/michael-freedman/","markdown_url":"https://b2binfluencer.marketing/creators/michael-freedman.md","descriptor":"Michael Freedman works on data infrastructure for industrial and AI systems at Tiger Data, the company behind TimescaleDB. He writes and speaks about connecting industrial control systems and machine data with PostgreSQL for real-time operations and historical analysis.","linkedin_followers":8028,"linkedin_url":"https://www.linkedin.com/in/mfreed","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-freedman.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for technical content about industrial control, PostgreSQL, and time-series data for AI systems.","best_for":"A data infrastructure company seeking a technical partnership or content collaboration on industrial AI systems.","not_for":"A consumer AI writing assistant wanting paid LinkedIn sponsorship with discount code and general AI productivity message.","takeaways":["Power is becoming the binding constraint on AI data centers, not just an optimization variable.","Industrial control and Postgres belong together because machine data needs history and relational context.","Titan America uses TimescaleDB for SCADA readings, dashboards, and 19 TB of time-series data."],"check_first":"Confirm recent results and audience demographics for comparable industrial, manufacturing, or time-series work.","main_ideas":["Power is the binding constraint on AI data centers, not an optimization variable","Industrial control and Postgres belong in one system because machine data needs history and relational context together","Customer proof should show specific operational scale, not a generic testimonial","AI is driving a re-industrialization wave that needs machine, sensor, and operations data infrastructure"],"partnership_formats":["Platform and product integration partnership","Joint conference keynote or technical session","Deployment story and technical content"],"partnership_url":null,"brands":["Tiger Data","Inductive Automation","Titan America"],"posts_cited":13,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"rusty-carter","name":"Rusty Carter","url":"https://b2binfluencer.marketing/creators/rusty-carter/","markdown_url":"https://b2binfluencer.marketing/creators/rusty-carter.md","descriptor":"Rusty Carter is an enterprise SaaS and cybersecurity product leader who writes about product strategy, mentoring, and connecting AI development to business outcomes.","linkedin_followers":4876,"linkedin_url":"https://www.linkedin.com/in/rustycarter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rusty-carter.webp","topics":["artificial-intelligence","leadership","cybersecurity","enterprise-ai"],"audiences":[],"verdict":"Most useful for keynote or advisory work on enterprise AI product strategy and security posture.","best_for":"An enterprise software company seeking AI product strategy and security posture guidance.","not_for":"A direct-to-consumer fintech app wanting short-form video installs from 18 to 24 year olds.","takeaways":["AI deployment is only the midpoint; connect data, product decisions, and functions to business results.","Product leaders earn trust through execution, customer focus, cross-functional alignment, and sustained change.","Security investments reduce risk only in context, and their value can fade."],"check_first":"Confirm speaking samples or references, audience analytics, and partnership terms before booking.","main_ideas":["AI work should continue beyond deployment to business results","Product leaders earn trust through execution and alignment","Security investments reduce risk only in context, and their value can fade"],"partnership_formats":[],"partnership_url":null,"brands":["McAfee","Arxan","LogRhythm","TA Associates","TPG Capital"],"posts_cited":11,"latest_post":"2026-07-31","similar":[],"engagement":null},{"id":"bobby-christy","name":"Bobby Christy","url":"https://b2binfluencer.marketing/creators/bobby-christy/","markdown_url":"https://b2binfluencer.marketing/creators/bobby-christy.md","descriptor":"Bobby Christy shares practical marketing advice on LinkedIn, focused on helping businesses build customer trust by making their expertise and proof visible. Christy's posts discuss authority audits, customer stories, reviews, and connecting CRM activity across the customer journey.","linkedin_followers":5179,"linkedin_url":"https://www.linkedin.com/in/bobchristy14","youtube_url":"https://www.youtube.com/channel/UCPQ7UlfN4GALO7DFtZegV8A","photo_url":"https://b2binfluencer.marketing/assets/avatars/bobby-christy.webp","topics":[],"audiences":["business-owners"],"verdict":"Bobby Christy is most useful for LinkedIn text posts that explain turning expertise into visible customer proof.","best_for":"A B2B professional services marketing agency planning a LinkedIn thought-leadership series on visible proof.","not_for":"A consumer hardware brand seeking paid video, view counts, and audience demographic guarantees.","takeaways":["Marketing's first job is to remove uncertainty, not create demand.","Customers buy visible proof, not hidden expertise.","A CRM should connect the customer journey, not store contacts."],"check_first":"Confirm audience job titles, seniority, geography, and recent engagement for similar posts.","main_ideas":["Marketing's first job is to remove uncertainty, not create demand","Customers buy visible proof, not hidden expertise","Confidence accumulates from small, ordinary pieces of evidence","A CRM should connect the journey, not store contacts"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"kevin-snow","url":"https://b2binfluencer.marketing/creators/kevin-snow/"},{"id":"roxanne-smith","url":"https://b2binfluencer.marketing/creators/roxanne-smith/"},{"id":"hayan-khan","url":"https://b2binfluencer.marketing/creators/hayan-khan/"}],"engagement":null},{"id":"josh-cavalier","name":"Josh Cavalier","url":"https://b2binfluencer.marketing/creators/josh-cavalier/","markdown_url":"https://b2binfluencer.marketing/creators/josh-cavalier.md","descriptor":"Josh Cavalier creates and teaches AI-assisted video and learning content for learning and development teams. Cavalier's examples show how Cavalier uses AI tools to script, narrate, storyboard, and build animated promotional videos.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joshcavalier","youtube_url":"https://www.youtube.com/channel/UCueyOXab3Lzm-q0h7SC_tbA","photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-cavalier.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for practical AI-assisted video and learning content walkthroughs for L&D teams.","best_for":"Corporate L&D vendors launching AI-enabled content creation offers with co-marketing webinars and reusable promo assets.","not_for":"Single-product scripted endorsements with guaranteed impressions and no mention of competing tools or problems.","takeaways":["Built a 48-second ATD promo with Claude, ElevenLabs, and 13 animated scenes.","Voiceover sounded flat and visual mistakes required human fixes.","AT&T AI routing raises task allocation, token budgets, and documented workflows."],"check_first":"Confirm recent results and audience demographics for comparable AI video or L&D posts.","main_ideas":["AI forces the unit of work down from the job to the task","The price of a model is knowable; the value of the work is not","Documented workflows and upskilled staff are the precondition for AI value, not a follow-on project","AI is a supervised production partner, not an autopilot","Teaching the method in public is part of the work"],"partnership_formats":["Course and event promotion for a training provider","Named tools inside an AI video production walkthrough"],"partnership_url":null,"brands":["Association for Talent Development (ATD)","Talent Rewire","Anthropic (Claude)","ElevenLabs","HyperFrames"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"kelvin-paul-ngbede","name":"Kelvin Paul Ngbede","url":"https://b2binfluencer.marketing/creators/kelvin-paul-ngbede/","markdown_url":"https://b2binfluencer.marketing/creators/kelvin-paul-ngbede.md","descriptor":"Kelvin Paul Ngbede is a copywriter who has moved into creative strategy. Ngbede shares practical ways to evaluate DTC ads, from identifying the customer and the reason to believe a claim to checking whether attention leads to purchases and profitable acquisition.","linkedin_followers":612,"linkedin_url":"https://www.linkedin.com/in/kelvin-paul-ngbede-a25804413","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kelvin-paul-ngbede.webp","topics":["ecommerce","paid-ads","meta-ads","ecommerce-marketing"],"audiences":[],"verdict":"Useful for diagnosing DTC ad creative and checking whether attention leads to purchases and profitable acquisition.","best_for":"A DTC brand with live product and ad spend wanting to fix underperforming creative and test a direction.","not_for":"A brand needing account operations, managed spend record, or hard CAC target from a strategist.","takeaways":["Six questions before approving a DTC ad; whether it looks good comes last.","Study why a winning ad won, not what it looked like.","Measure creative at three levels: attention, intent, action."],"check_first":"Confirm which engagements they will take, pricing, and any client work under confidentiality.","main_ideas":["Approve an ad on six questions; looks come last","Study why a winning ad won, not what it looked like","Measure creative at three levels: attention, intent, action","Specific, relevant and believable beat beautiful","The framework writer is also seeking a first opportunity"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"mohammad-ashraf","name":"Mohammad Ashraf","url":"https://b2binfluencer.marketing/creators/mohammad-ashraf/","markdown_url":"https://b2binfluencer.marketing/creators/mohammad-ashraf.md","descriptor":"Mohammad Ashraf shares practical analysis of DTC subscription retention and consumer-brand product strategy, using examples to show how brands can diagnose customer churn and focus on improving products.","linkedin_followers":7602,"linkedin_url":"https://www.linkedin.com/in/mohammad-ashraf-dtc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mohammad-ashraf.webp","topics":["ecommerce","dtc-ecommerce"],"audiences":[],"verdict":"Mohammad Ashraf is most useful for diagnosing DTC subscription churn and consumer brand product strategy.","best_for":"A DTC subscription brand wanting to reduce churn and sharpen product strategy fits.","not_for":"A high reach sponsored content push with rate cards and reach benchmarks does not fit.","takeaways":["Churn is four problems, not one: phase four reminder email rewrite raised retention about 10%.","Flat subscriber lifetime value came from fewer units per transaction, not deeper discounts.","A brand grew roughly 20-fold in three years while refining one product."],"check_first":"Confirm whether they offer sponsorship packages, rate cards, or partnership contact details.","main_ideas":["Churn is several problems wearing one label, so map the cancellation journey first","The metric flashing red is rarely the one that explains the problem","Depth beats restlessness: finish one product before reaching for the next","Quality and customer trust outrank a product that is still selling"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"},{"id":"paul-fredrich","url":"https://b2binfluencer.marketing/creators/paul-fredrich/"},{"id":"kainan-pires","url":"https://b2binfluencer.marketing/creators/kainan-pires/"}],"engagement":null},{"id":"liat-shetret","name":"Liat Shetret","url":"https://b2binfluencer.marketing/creators/liat-shetret/","markdown_url":"https://b2binfluencer.marketing/creators/liat-shetret.md","descriptor":"Liat Shetret is a compliance leader at Block, focused on building banking compliance and BSA/AML controls for digital-asset services. Shetret’s posts also explain crypto risks and compliance considerations for banks.","linkedin_followers":14701,"linkedin_url":"https://www.linkedin.com/in/liat-shetret-1437a96","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/liat-shetret.webp","topics":["leadership"],"audiences":[],"verdict":"Liat Shetret is most useful for bank-facing crypto compliance education and practical risk controls.","best_for":"A digital asset compliance software company planning a bank crypto risk webinar.","not_for":"A consumer crypto exchange or retail trading app promoting a retail feature.","takeaways":["Banks should hold crypto only for narrow, provable business purposes.","Crypto risk calls for extending bank controls, not replacing them.","Building compliance for a digital-asset bank is a hands-on program build."],"check_first":"Ask for audience composition data and results from comparable bank crypto-risk sessions.","main_ideas":["Banks should hold crypto only for narrow, provable business purposes","Crypto risk calls for extending bank controls, not replacing them","Building compliance for a digital-asset bank is a hands-on program build","Education should help banks set their own risk appetite and boundaries","A shift in vantage point: from vendor-led bank education to in-house bank building"],"partnership_formats":[],"partnership_url":null,"brands":["Block, Inc.","Builders Bank & Trust (Proposed)","Elliptic"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"benjamin-reynolds","name":"Benjamin Reynolds","url":"https://b2binfluencer.marketing/creators/benjamin-reynolds/","markdown_url":"https://b2binfluencer.marketing/creators/benjamin-reynolds.md","descriptor":"Benjamin Reynolds develops spatial-computing tools for manufacturing, using phone-based 3D scanning, motion tracking, and AI to help teams study and improve work processes.","linkedin_followers":693,"linkedin_url":"https://www.linkedin.com/in/benolds","youtube_url":null,"photo_url":null,"topics":["continuous-improvement","lean-manufacturing","customer-research"],"audiences":[],"verdict":"Most useful for manufacturing spatial-computing content that explains phone-based 3D scanning, motion tracking, and AI for work process studies.","best_for":"Enterprise software or AI brands building spatial computing tools for manufacturing operations.","not_for":"Consumer AR or VR entertainment brands and general AI productivity tools seeking broad paid creator reach.","takeaways":["Overlaying 3D graphics was not enough; computer vision and AI capture workspace shape, movement, context.","Process: scan with iPhone or iPad, record, analyze in browser-based 3D tools, then view insights.","Lean-production study covers 3 Ms, 5 Ss, 7 Wastes, value stream mapping, Little's Law."],"check_first":"Confirm independent measurement of reported productivity gains and audience breakdown before contacting.","main_ideas":["Spatial computing matters when it helps people improve physical work","Start with a specific work problem, then make improvement easier to repeat","Customer understanding should shape what gets built","Lean methods can help explain improvement beyond manufacturing"],"partnership_formats":[],"partnership_url":null,"brands":["Data Time Space","PTC","MIT Media Lab","Microsoft Azure Marketplace"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"scotty-weeks","name":"Scotty Weeks","url":"https://b2binfluencer.marketing/creators/scotty-weeks/","markdown_url":"https://b2binfluencer.marketing/creators/scotty-weeks.md","descriptor":"Scotty Weeks works in metalworking and manufacturing. Weeks's posts draw on shop-floor experience to discuss tooling costs, manufacturing relationships, and trust between shops, distributors, and sales representatives. Weeks announced a move from Tungaloy-NTK America to Frederick’s Manufacturing.","linkedin_followers":1478,"linkedin_url":"https://www.linkedin.com/in/scotty-weeks-31284824","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scotty-weeks.webp","topics":["leadership","manufacturing"],"audiences":["manufacturing-leaders"],"verdict":"Useful for firsthand perspectives on tooling costs, manufacturing relationships, and trust between shops, distributors, and sales reps.","best_for":"A metalworking tooling distributor campaign on cost optimization and rebuilding trust.","not_for":"A campaign built on price, lock-in, vending placements, or auto-reorder volume savings.","takeaways":["A shop restocked wrong inserts, overpaid, and auto-reordered until a carbide price spike forced review.","Weeks says reps are paid to sell, not to optimize your process.","Weeks argues vending and auto-reordering can protect distributor margin instead of serving the shop."],"check_first":"Ask for media kit, rate card, disclosed partnerships, inquiry route, and audience metrics.","main_ideas":["Success in metalworking is proportional to the network you build","The industry shifted from service over profit to profit over service","Tooling costs creep up until a price spike forces an audit","American manufacturing will not recover while competitors win on cost","Run your workstation as your own business, and treat people as family"],"partnership_formats":[],"partnership_url":null,"brands":["Tungaloy-NTK America, Inc.","Frederick's Manufacturing LLC","CCI Inc","Horizontal Technology, Inc.","Laitram"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"james-thrasher","url":"https://b2binfluencer.marketing/creators/james-thrasher/"},{"id":"cindy-carter","url":"https://b2binfluencer.marketing/creators/cindy-carter/"},{"id":"prasad-velaga","url":"https://b2binfluencer.marketing/creators/prasad-velaga/"}],"engagement":null},{"id":"kevin-snow","name":"Kevin Snow","url":"https://b2binfluencer.marketing/creators/kevin-snow/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-snow.md","descriptor":"Kevin Snow writes about improving B2B sales execution: making follow-up visible, capturing CRM data consistently, and using AI to strengthen sales processes rather than add more tasks.","linkedin_followers":4324,"linkedin_url":"https://www.linkedin.com/in/kevinesnow","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevin-snow.webp","topics":["artificial-intelligence","sales","ai-in-sales","crm-data-quality"],"audiences":["sales-leaders"],"verdict":"Kevin Snow is most useful for practical explanations of sales execution, CRM data quality, and follow-up visibility.","best_for":"A CRM or sales-execution software brand planning content on deal notes and follow-up.","not_for":"A sales-AI launch focused on guaranteed impressions, demos, or automation claims.","takeaways":["Keep the next step visible instead of relying on reps to remember it.","Standardize CRM information before expecting it to reveal patterns.","Use AI to tighten a sound process, not multiply its activity."],"check_first":"Confirm scope, terms, sponsorship disclosure, and post-level performance data.","main_ideas":["Keep the next step visible instead of relying on reps to remember it","Standardize CRM information before expecting it to reveal patterns","Use AI to tighten a sound process, not multiply its activity"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-03","similar":[{"id":"andrew-wright","url":"https://b2binfluencer.marketing/creators/andrew-wright/"},{"id":"bobby-christy","url":"https://b2binfluencer.marketing/creators/bobby-christy/"},{"id":"shawn-johnson","url":"https://b2binfluencer.marketing/creators/shawn-johnson/"}],"engagement":null},{"id":"alejandra-salomon","name":"Alejandra Salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/","markdown_url":"https://b2binfluencer.marketing/creators/alejandra-salomon.md","descriptor":"Alejandra Salomon works in ecommerce retention, helping brands understand why customers return or leave and when the problem calls for more than email or SMS campaigns.","linkedin_followers":4032,"linkedin_url":"https://www.linkedin.com/in/alejandra-salomon-532b51165","youtube_url":null,"photo_url":null,"topics":["ecommerce","email-marketing","customer-experience","ecommerce-retention"],"audiences":["dtc-ecommerce-brands"],"verdict":"They help brands diagnose whether retention problems start before email or SMS campaigns.","best_for":"DTC ecommerce brands with falling repeat purchase or high churn willing to examine acquisition, product, pricing, and service.","not_for":"Campaign needs already settled on email, SMS, winback, loyalty, or copywriting with no scope to change other areas.","takeaways":["Retention teams are held responsible for churn that started before the customer arrived.","Email and SMS amplify a good experience; they cannot manufacture loyalty.","Ask why the best customers stay, not only why people leave."],"check_first":"Confirm format, pricing, exclusivity, approval terms, and current audience data before contacting.","main_ideas":["Retention teams are held responsible for churn that started before the customer arrived","Diagnose by tagging customers and reading the cohorts","Email and SMS amplify a good experience; they cannot manufacture loyalty","Ask why the best customers stay, not only why people leave"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"aminat-hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/"},{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"},{"id":"muhammad-ahmad","url":"https://b2binfluencer.marketing/creators/muhammad-ahmad/"}],"engagement":null},{"id":"dylan-makani","name":"Dylan Makani","url":"https://b2binfluencer.marketing/creators/dylan-makani/","markdown_url":"https://b2binfluencer.marketing/creators/dylan-makani.md","descriptor":"Dylan Makani is a founder at Ner Chat, which makes Glint, a tool for creating visual supports and communication boards for special education. Their posts focus on how schools and speech-language professionals can use assistive technology and how districts evaluate and buy it.","linkedin_followers":3257,"linkedin_url":"https://www.linkedin.com/in/dylan-makani","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dylan-makani.webp","topics":[],"audiences":[],"verdict":"Dylan Makani is useful for reaching special education practitioners and district buyers through practical assistive technology posts.","best_for":"Assistive technology or AAC vendors selling to school districts and seeking founder-led co-marketing.","not_for":"Consumer brands or broad-reach campaigns aimed at parents or a general audience.","takeaways":["Five-verse church board let a boy who does not speak answer in Bible drill.","District post asks how to justify another tool to a board, weighing staff time.","Glint became an approved vendor on a Wisconsin statewide CESA Purchasing contract."],"check_first":"Confirm follower demographics, recent post performance, and reach among special education buyers.","main_ideas":["Start with participation, not the technology","Make the case for staff time and purchasing realities","Treat a setback as evidence to change course"],"partnership_formats":["State cooperative purchasing contract","Live build-along conference workshop"],"partnership_url":null,"brands":["Ner Chat","Glint","CESA Purchasing"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"abdul-qahir","name":"Abdul Qahir","url":"https://b2binfluencer.marketing/creators/abdul-qahir/","markdown_url":"https://b2binfluencer.marketing/creators/abdul-qahir.md","descriptor":"Abdul Qahir shares practical guidance for Amazon sellers and advertising professionals, covering Amazon PPC campaigns, sales strategy, Prime Day preparation, and product listings.","linkedin_followers":2098,"linkedin_url":"https://www.linkedin.com/in/abdul-qahir-930131131","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abdul-qahir.webp","topics":[],"audiences":["amazon-sellers"],"verdict":"Useful for hands-on Amazon advertising and seller operations guidance, including bidding, Prime Day budget checks, and PPC troubleshooting.","best_for":"An agency needing Amazon advertising and seller operations support on a live account.","not_for":"A sponsorship campaign needing sponsored posts, product integrations, rate card, usage rights, or guaranteed reach.","takeaways":["Rule-based bidding needs 30 days running, 30 orders in prior 30 days, $10 daily budget.","Prime Day check: filter campaign manager for Almost or out of budget.","Seller Fulfilled Prime has shipping conditions that may rule it out in some regions."],"check_first":"Ask for account access, current performance data, media kit, and audience demographics.","main_ideas":["A platform change is useful only if a seller meets its conditions","Campaign performance depends on routine checks, not just strategy","Troubleshooting starts with a checklist that peer input can improve","Amazon growth also involves the product catalogue and fulfilment constraints"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"dan-leitner","name":"Dan Leitner","url":"https://b2binfluencer.marketing/creators/dan-leitner/","markdown_url":"https://b2binfluencer.marketing/creators/dan-leitner.md","descriptor":"Dan Leitner works on B2B sales development and go-to-market systems, including SDR hiring and economics, trade-show pipeline, and revenue operations through Leitner Revenue Systems.","linkedin_followers":3177,"linkedin_url":"https://www.linkedin.com/in/dan-leitner-b6a60723","youtube_url":null,"photo_url":null,"topics":["sales","revenue-operations"],"audiences":["sales-leaders"],"verdict":"Dan Leitner is most useful for B2B sales development, trade-show pipeline, SDR economics, and revenue operations systems.","best_for":"A B2B SaaS company selling SDR enablement, sales assessment, or revenue operations tooling.","not_for":"Brands needing guaranteed reach by job title, no competing offer, or broad consumer scale.","takeaways":["Trade shows fail because there is no system, not because of weak booth traffic.","An SDR's value is an economics question, not a bookings count.","Hiring looks for curiosity, coachability, resilience, ownership, adaptability, and trust-building across sales roles."],"check_first":"Confirm audience data, sponsored results, and competing offer before contacting them.","main_ideas":["Trade shows underperform because there is no system, not because of weak booth traffic","Sales leaders should teach reps not to create objections, not just how to handle them","The value of an SDR is an economics question, not a bookings count","Every hire is a bet, and the same attributes repeat across very different sales roles","Short posts make the case; articles on field marketing, outbound, and revenue operations provide the detail"],"partnership_formats":[],"partnership_url":null,"brands":["Leitner Revenue Systems","Strategic B2B Marketing"],"posts_cited":14,"latest_post":"2026-09-03","similar":[{"id":"mohan-sundar","url":"https://b2binfluencer.marketing/creators/mohan-sundar/"},{"id":"bryan-higgins","url":"https://b2binfluencer.marketing/creators/bryan-higgins/"},{"id":"chris-lingenfelter","url":"https://b2binfluencer.marketing/creators/chris-lingenfelter/"}],"engagement":null},{"id":"michelle-fritsch","name":"Michelle Fritsch","url":"https://b2binfluencer.marketing/creators/michelle-fritsch/","markdown_url":"https://b2binfluencer.marketing/creators/michelle-fritsch.md","descriptor":"Michelle Fritsch writes about longevity, healthy habits and finding purpose at every stage of life. The posts explain six areas she connects with longevity—including movement, sleep, stress, relationships and purpose—and use practical examples to show how people can apply them.","linkedin_followers":6583,"linkedin_url":"https://www.linkedin.com/in/michellefritsch","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michelle-fritsch.webp","topics":["artificial-intelligence","healthcare","career-transition"],"audiences":[],"verdict":"Most useful for purpose and Big 6 thought leadership in text-based LinkedIn posts.","best_for":"Health coaching or longevity brand wanting a purpose and Big 6 thought-leadership webinar series.","not_for":"Direct-to-consumer performance nutrition or fitness brands needing short vertical video and discount offers.","takeaways":["Fritsch groups longevity into the Big 6: food, movement, sleep, stress, community, fulfillment.","They say losing identity and relevance after a career damages health.","Purpose can sit outside a former occupation, such as a veterinarian helping shelters."],"check_first":"Confirm audience demographics, recent comparable results, and any sponsor package details.","main_ideas":["Purpose is a health variable, not a soft topic","Losing identity and relevance after a career damages health","A six-part longevity framework, applied to the people you love","What a next purpose looks like in labelled cases","Purpose can sit outside the lane of a former occupation"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"art-blanchford","url":"https://b2binfluencer.marketing/creators/art-blanchford/"},{"id":"francis-mbunya","url":"https://b2binfluencer.marketing/creators/francis-mbunya/"},{"id":"valerie-patrick","url":"https://b2binfluencer.marketing/creators/valerie-patrick/"}],"engagement":null},{"id":"zach-lloyd","name":"Zach Lloyd","url":"https://b2binfluencer.marketing/creators/zach-lloyd/","markdown_url":"https://b2binfluencer.marketing/creators/zach-lloyd.md","descriptor":"Zach Lloyd writes about building software factories: systems that use AI agents and supporting infrastructure to increase software development throughput.","linkedin_followers":18744,"linkedin_url":"https://www.linkedin.com/in/zachlloyd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zach-lloyd.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Zach Lloyd is most useful for explaining software factories through layered infrastructure, practical metrics, and tool integration examples.","best_for":"Developer-tools brands running technical webinars or architecture guides on software factories.","not_for":"Consumer wellness campaigns needing short-form video, lifestyle content, or guaranteed reach.","takeaways":["A software factory should be an open, composable stack defined in code.","Judge a factory by throughput, measured in human touches per pull request.","Integrations are configuration, and work should start where people already talk."],"check_first":"Confirm audience composition, reach and engagement data, media kit, rate card, and sponsorship formats.","main_ideas":["A software factory should be an open, composable stack defined in code","Keep the data and ability to verify inside your own walls","Judge a factory by throughput, measured in human touches per pull request","Integrations are configuration, and work should start where people already talk","Adoption is phased and cultural, not just technical"],"partnership_formats":[],"partnership_url":null,"brands":["Warp","Microsoft","Uber","Faire"],"posts_cited":12,"latest_post":"2026-10-16","similar":[{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"},{"id":"bartosz-jurga","url":"https://b2binfluencer.marketing/creators/bartosz-jurga/"},{"id":"darius-radford","url":"https://b2binfluencer.marketing/creators/darius-radford/"}],"engagement":null},{"id":"brandon-williams","name":"Brandon Williams","url":"https://b2binfluencer.marketing/creators/brandon-williams/","markdown_url":"https://b2binfluencer.marketing/creators/brandon-williams.md","descriptor":"Brandon Williams speaks, runs workshops, and consults on human factors and safety leadership for aviation and other high-consequence industries. The work focuses on helping teams make clear decisions, support one another, and learn from close calls when conditions change or pressure rises.","linkedin_followers":6399,"linkedin_url":"https://www.linkedin.com/in/brandon-williams-speaker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brandon-williams.webp","topics":["leadership"],"audiences":[],"verdict":"Most useful for booking Brandon Williams for keynotes, workshops, or consulting on human factors and safety leadership.","best_for":"Safety-critical industry conferences or leadership teams booking human factors and safety leadership programs.","not_for":"Consumer brands or general-software companies seeking paid social sponsorship packages with defined deliverables.","takeaways":["Safety depends on execution under pressure, not just knowing the rules.","After an incident, examine how defenses failed before blaming one person.","Clear intent covers objectives, priorities, risks, and acceptable tradeoffs for teams."],"check_first":"Confirm speaking versus sponsorship format, audience analytics, and video of a delivered talk.","main_ideas":["Safety depends on execution under pressure, not just knowing the rules","Make intent clear enough for people to act without constant direction","After an incident, examine how defenses failed before blaming one person","Build a repeatable cycle: set priorities, read conditions, speak up, and learn"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"michael-brooks","name":"Michael Brooks","url":"https://b2binfluencer.marketing/creators/michael-brooks/","markdown_url":"https://b2binfluencer.marketing/creators/michael-brooks.md","descriptor":"Michael Brooks is a cybersecurity professional whose work focuses on assessing whether security controls protect sensitive information, including in defense-related organizations.","linkedin_followers":6166,"linkedin_url":"https://www.linkedin.com/in/mdb-michael-brooks","youtube_url":"https://www.youtube.com/channel/UCh2UY1hxlMr4_7Az_iQ82HQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-brooks.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Most useful for explaining how to assess whether security controls actually protect sensitive information.","best_for":"A cybersecurity consulting firm running thought-leadership webinars for defense contractors on resilience and assessment.","not_for":"A consumer identity-protection brand seeking high-reach household awareness, paid social video, or influencer-style personal stories.","takeaways":["They distinguish restoring a system from restoring confidentiality of information already exposed.","Assessment can use four tests: control exists, implemented correctly, effective, and effectiveness can be demonstrated.","A breach review asks who owned risk, which safeguards failed, and how fixes are verified."],"check_first":"Confirm their audience includes people who can influence or approve a defense-contractor security program.","main_ideas":["An assessment's job is to prove controls work","Resilience claims have to survive the loss of confidentiality","A breach should be reviewed through accountability questions","Regulatory uncertainty is not a reason to stop","The people behind the data are the reason the work matters"],"partnership_formats":["Co-hosted educational sessions with industry partners"],"partnership_url":null,"brands":["RADICL","A-LIGN"],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"muli-motola","url":"https://b2binfluencer.marketing/creators/muli-motola/"},{"id":"darron-makrokanis","url":"https://b2binfluencer.marketing/creators/darron-makrokanis/"},{"id":"rebecca-human","url":"https://b2binfluencer.marketing/creators/rebecca-human/"}],"engagement":null},{"id":"tom-casano","name":"Tom Casano","url":"https://b2binfluencer.marketing/creators/tom-casano/","markdown_url":"https://b2binfluencer.marketing/creators/tom-casano.md","descriptor":"Tom Casano shares practical advice on LinkedIn Ads for B2B companies, including lead generation, pipeline acceleration, and measuring ad influence on revenue.","linkedin_followers":15367,"linkedin_url":"https://www.linkedin.com/in/tomcasano","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-casano.webp","topics":["b2b-marketing","b2b-demand-generation"],"audiences":["b2b-marketers"],"verdict":"They offer practical LinkedIn Ads advice for B2B lead generation, pipeline acceleration, and measuring ad influence on revenue.","best_for":"B2B SaaS teams with stalling late-stage deals and a need for measurable LinkedIn Ads pipeline.","not_for":"It does not fit general awareness, long-form video or audio, or offline buying committees without account data.","takeaways":["LinkedIn Ads can look unprofitable because last-touch attribution hides their contribution.","Remove mobile friction with pre-filled Lead Gen Forms before changing creative.","Retarget open deals using customer thought leader posts, not company-made testimonials."],"check_first":"Ask for account data behind their figures and recent comparable campaign results.","main_ideas":["LinkedIn Ads look unprofitable because of last-touch attribution, not the channel","Remove campaign friction before rewriting the creative","Two roles for one channel: influence layer and direct lead capture","Recalculate return against customer lifetime value, not year one","Spend that may already work: retarget open deals with customer thought leader ads"],"partnership_formats":[],"partnership_url":null,"brands":["LinkedIn","HubSpot","Salesforce","Dreamdata","Fibbler","HockeyStack"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"axel-hesse","name":"Dr Axel Hesse","url":"https://b2binfluencer.marketing/creators/axel-hesse/","markdown_url":"https://b2binfluencer.marketing/creators/axel-hesse.md","descriptor":"Dr Axel Hesse writes about financially material ESG data and reporting standards, with a focus on industry-specific indicators investors can use to assess risk, valuation and capital allocation.","linkedin_followers":11272,"linkedin_url":"https://www.linkedin.com/in/dr-axel-hesse","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/axel-hesse.webp","topics":[],"audiences":[],"verdict":"Dr Axel Hesse is most useful for explaining financially material, industry-specific ESG indicators to investment audiences.","best_for":"Sustainable investment data providers needing stronger ESG KPI methodology and investor messaging.","not_for":"Consumer sustainability lifestyle brands seeking mass-market ambassador content or broad environmental messaging.","takeaways":["ESG data is useful only when financially material and industry-specific.","Regulatory debate moved from how much to disclose to which factors matter.","SD-KPI Standards of 2010 anticipated what SASB and ISSB now do."],"check_first":"Confirm supporting evidence for performance and historical claims, plus current commercial terms.","main_ideas":["ESG data is useful only when it is financially material and industry-specific","The regulatory debate has moved from how much to disclose toward which factors matter","Financially material ESG signals can be tracked over long periods and are not always fully priced","The SD-KPI Standards of 2010 anticipated what SASB and ISSB now do"],"partnership_formats":[],"partnership_url":null,"brands":["SD-M GmbH","WM Datenservice"],"posts_cited":10,"latest_post":"2026-10-01","similar":[{"id":"dunstan-allison-hope","url":"https://b2binfluencer.marketing/creators/dunstan-allison-hope/"},{"id":"giovanna-jagger","url":"https://b2binfluencer.marketing/creators/giovanna-jagger/"},{"id":"thomas-palm","url":"https://b2binfluencer.marketing/creators/thomas-palm/"}],"engagement":null},{"id":"rupert-morris","name":"Rupert Morris","url":"https://b2binfluencer.marketing/creators/rupert-morris/","markdown_url":"https://b2binfluencer.marketing/creators/rupert-morris.md","descriptor":"Rupert Morris advises B2B businesses on marketing, including paid media, search, AI tools and measurement. Morris's posts use client examples to explain how to match marketing channels to buyer behavior and connect attention to pipeline.","linkedin_followers":25418,"linkedin_url":"https://www.linkedin.com/in/rupert-morris","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rupert-morris.webp","topics":["artificial-intelligence","paid-ads","b2b-marketing","seo","ai-search-visibility","paid-media","marketing-attribution"],"audiences":["b2b-marketers"],"verdict":"Rupert Morris is most useful for diagnosing why B2B paid media and search do not turn attention into pipeline.","best_for":"B2B marketing leads needing a measured diagnostic review of stalled paid media, search or measurement.","not_for":"Consumer wellness awareness campaigns with fixed video deliverables, reach guarantees and impression-based success.","takeaways":["A client's LinkedIn ads produced no attributable leads; the campaign lacked content, case studies and follow-up.","When buyers were not searching for the product, the team shifted from Google to Meta.","For AI search, check whether the CRM captures leads and compare conversion before budget."],"check_first":"Confirm engagement terms, deliverables, rates, reporting and an approved inquiry route in writing.","main_ideas":["Paid media borrows attention; something has to convert it","A failing channel is often the wrong channel, not a bad idea","Zero-click discovery breaks the way marketing gets judged","Check that the channel is even measurable before arguing for budget","Test new AI tools on real work, then teach clients to do the same"],"partnership_formats":[],"partnership_url":null,"brands":["Google","Meta","LinkedIn","ChatGPT","Claude"],"posts_cited":12,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"joseph-anderson","name":"Joseph Anderson","url":"https://b2binfluencer.marketing/creators/joseph-anderson/","markdown_url":"https://b2binfluencer.marketing/creators/joseph-anderson.md","descriptor":"Joseph Anderson is the founder of Connex Ecommerce, where Anderson helps ecommerce businesses automate workflows and reduce manual work connecting sales, shipping, accounting, and ERP systems.","linkedin_followers":966,"linkedin_url":"https://www.linkedin.com/in/joseph-anderson-a911125","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joseph-anderson.webp","topics":["ecommerce","workflow-automation"],"audiences":["ecommerce-operators"],"verdict":"Joseph Anderson is most useful for explaining ecommerce workflow automation and multi-channel order reconciliation problems.","best_for":"A B2B ecommerce integration business seeking co-marketing or expert content on automating multi-channel order reconciliation.","not_for":"A software vendor wanting a product launch endorsement judged on impressions and trial signups.","takeaways":["Multi-channel brands often have a reconciliation problem, not a software problem.","Anderson says find the step that should not exist before buying new software.","Integration questions are where good sales deals stall."],"check_first":"Confirm current posting activity, audience analytics, and partnership terms before contacting them.","main_ideas":["Multi-channel sellers have a reconciliation problem, not a software problem","Automation should remove work people should never have had to do","Find the step that should not exist before buying new software","Integration questions are where good sales deals stall","Grow through partnerships with shipping and logistics companies"],"partnership_formats":["Shipping and logistics channel partnership","Co-selling support for sales teams","Free workflow assessment for merchant prospects"],"partnership_url":null,"brands":["Connex Ecommerce","TEDx"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"chad-blackburn","url":"https://b2binfluencer.marketing/creators/chad-blackburn/"},{"id":"steve-hu","url":"https://b2binfluencer.marketing/creators/steve-hu/"},{"id":"parag-mamnani","url":"https://b2binfluencer.marketing/creators/parag-mamnani/"}],"engagement":null},{"id":"rob-nool","name":"Rob Nool","url":"https://b2binfluencer.marketing/creators/rob-nool/","markdown_url":"https://b2binfluencer.marketing/creators/rob-nool.md","descriptor":"Rob Nool builds AI and automation systems for businesses, focusing on practical improvements to sales follow-up, document handling, expense tracking and other day-to-day operations.","linkedin_followers":3915,"linkedin_url":"https://www.linkedin.com/in/rob-nool-b230431a0","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-nool.webp","topics":["artificial-intelligence","sales","revenue-operations","workflow-automation","inventory-management"],"audiences":["operations-leaders"],"verdict":"Rob Nool is most useful for diagnosing business problems and building practical AI automation for operations and follow-up.","best_for":"Best fit is a B2B automation agency adding AI implementation and testing one measurable operations process.","not_for":"It does not fit broad awareness or paid distribution campaigns with reach and engagement targets.","takeaways":["They argue tool knowledge is not a moat; useful application matters.","Implementers should diagnose what slows revenue or wastes time before choosing what to build.","A fleet receipt system is described from intake through extraction, storage, queries and dashboards."],"check_first":"Ask how the reported receipt-processing speed was measured and request recent post-level results and audience composition.","main_ideas":["Diagnose the business problem instead of taking the order","Useful application is the moat, not tool knowledge","AI implementation should target operations, not just content","Small, unglamorous automations still count","Client work comes with concrete before-and-after figures"],"partnership_formats":[],"partnership_url":null,"brands":["n8n","SmartSuite","Supabase","Google Gemini"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"cody-wittick","name":"Cody Wittick","url":"https://b2binfluencer.marketing/creators/cody-wittick/","markdown_url":"https://b2binfluencer.marketing/creators/cody-wittick.md","descriptor":"Cody Wittick shares growth strategy for direct-to-consumer brands, including creator seeding, paid acquisition, and how to judge marketing against customer and profit economics.","linkedin_followers":12602,"linkedin_url":"https://www.linkedin.com/in/codywittick","youtube_url":"https://www.youtube.com/channel/UCzrzL2Ri3dr13F_Sb_PZhuA","photo_url":null,"topics":["ecommerce"],"audiences":[],"verdict":"Cody Wittick is most useful for DTC growth strategy, creator seeding, paid acquisition, and judging marketing by customer and profit economics.","best_for":"DTC brands with paid acquisition that need creator creative and new-customer measurement.","not_for":"Brands seeking personal sponsored LinkedIn posts as a reach buy.","takeaways":["A seeded creator's unboxing ad reportedly beat a celebrity feature ad by eight to one.","Blended ad metrics can hide whether you are actually buying new customers.","Similar contribution margins appeared across 72 businesses with sharply different profit margins."],"check_first":"Confirm rate card, audience details, and recent results on comparable topics.","main_ideas":["Seeding many small creators beats chasing a few big names for ad creative","Blended ad metrics can hide whether you are actually buying new customers","Customers choose where to buy, so a channel's value includes demand it did not create","Healthy margins on each sale do not mean the business works","A growth plan starts with what the business can afford, not with a spend target"],"partnership_formats":["Product seeding campaign","Seeded creator content as paid media","Acquisition measurement audit","Margin and P&L review","Growth plan ownership"],"partnership_url":null,"brands":["Kynship"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"daniel-silva","name":"Daniel Silva","url":"https://b2binfluencer.marketing/creators/daniel-silva/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-silva.md","descriptor":"Daniel Silva shares practical advice on Shopify ecommerce, including product collections, store search, point-of-sale systems, and traffic acquisition. Their posts focus on helping merchants improve product discovery and store performance.","linkedin_followers":3291,"linkedin_url":"https://www.linkedin.com/in/danielsilva","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-silva.webp","topics":["ecommerce","seo","conversion-rate-optimization","product-discovery"],"audiences":["shopify-merchants"],"verdict":"Daniel Silva is most useful for explaining practical Shopify collection and product discovery methods.","best_for":"A Shopify agency or apparel merchant campaign needing a documented collection and discovery plan.","not_for":"A performance team seeking a packaged sponsored placement with rates, guaranteed reach and proven results.","takeaways":["Collections are a discovery system, not a product grouping.","Align the data before choosing the tactic.","Paid search and SEO belong in one acquisition plan."],"check_first":"Ask for examples or performance data, and confirm sponsorship availability if needed.","main_ideas":["Collections are a discovery system, not a product grouping","Fix the finding problem and the sale follows","Align the data before choosing the tactic","Paid search and SEO belong in one acquisition plan","Explain platform changes to merchants and invite the follow-up question"],"partnership_formats":[],"partnership_url":null,"brands":["Peluva Shoes","Shopify"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"anish-modi","name":"Anish Modi","url":"https://b2binfluencer.marketing/creators/anish-modi/","markdown_url":"https://b2binfluencer.marketing/creators/anish-modi.md","descriptor":"Anish Modi writes about practical AI adoption for Indian small businesses, explaining how to identify repetitive work and build focused tools around real business needs. Their posts also describe building an automated outbound system.","linkedin_followers":9032,"linkedin_url":"https://www.linkedin.com/in/anish-modi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anish-modi.webp","topics":["artificial-intelligence","sales","startup","ai-adoption","b2b-sales"],"audiences":[],"verdict":"Anish Modi is most useful for practical AI adoption education aimed at Indian small and midsize businesses.","best_for":"A B2B AI consulting firm or vendor selling implementation to Indian small and midsize businesses.","not_for":"An enterprise software vendor promoting a flagship CRM or ERP for reach and demos.","takeaways":["A generic chatbot lacks business context, so a tool connected to customer data works better.","An outbound system processed 5,000 leads, but nearly half were unclear due to weak targeting.","Modi says small firms may adapt faster because they have less legacy infrastructure to defend."],"check_first":"Confirm availability, format, terms, and current audience demographics before contacting them.","main_ideas":["The problem is fit, not the model: generic output is a design failure","Waiting for the right time is the expensive choice","Small and custom-fit now beats big and standardised","Scale does not fix a weak assumption; it prints it","Advice for operators, not for the attention economy"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"christine-irizarry-amoruso","name":"Christine Irizarry-Amoruso","url":"https://b2binfluencer.marketing/creators/christine-irizarry-amoruso/","markdown_url":"https://b2binfluencer.marketing/creators/christine-irizarry-amoruso.md","descriptor":"Christine Irizarry-Amoruso is a forensic construction accountant and Certified Fraud Examiner who helps contractors understand job costs, profitability, and the reliability of their financial records. She describes her work as outsourced job-cost accounting, not tax preparation or auditing.","linkedin_followers":1969,"linkedin_url":"https://www.linkedin.com/in/christine-irizarry-amoruso-cfe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christine-irizarry-amoruso.webp","topics":[],"audiences":[],"verdict":"A forensic construction accountant and fraud examiner who helps contractors understand job costs, profitability and reliable records.","best_for":"Construction accounting software, job-costing platforms, and back-office services firms serving contractors.","not_for":"Broad reach campaigns, tax preparation chains, consumer fintech, general banks or all-purpose bookkeeping apps.","takeaways":["They argue JobTread plus QuickBooks beats QuickBooks alone for job costing.","They say records should be correct and supportable, not made to look better.","They reviewed a general contractor's financial statements and found them materially deficient for construction."],"check_first":"Confirm audience professional data and sponsorship terms before contacting; no public program is listed.","main_ideas":["Job costing should help contractors make decisions","A report’s numbers are not enough if it hides how the business is performing","Clean books should make records accurate, not merely look better","Construction accounting complements, rather than replaces, a CPA’s work"],"partnership_formats":[],"partnership_url":null,"brands":["JobTread Software","QuickBooks"],"posts_cited":11,"latest_post":"2026-09-13","similar":[],"engagement":null},{"id":"mark-anthony-f","name":"Mark Anthony F.","url":"https://b2binfluencer.marketing/creators/mark-anthony-f/","markdown_url":"https://b2binfluencer.marketing/creators/mark-anthony-f.md","descriptor":"Mark Anthony F. shares practical commentary on municipal technology, procurement, software vendors, and day-to-day local government operations. The posts also promote DTC software and services for municipalities and utilities, including websites, self-service portals, and operational scheduling tools.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/markfrac","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"They offer practical commentary on municipal software buying, vendor lock-in, and local government operations.","best_for":"This fits a govtech vendor selling municipal procurement or operations software on total cost of ownership.","not_for":"This does not fit a non-municipal or consumer brand seeking short-form video and named client savings metrics.","takeaways":["A low bid can lead to inadequate training, staff workarounds, and a costly parallel process.","Ask vendors if you can export data in a standard format at any time.","Small municipalities can sometimes act quickly despite limited resources."],"check_first":"Confirm audience data, substantiation for claims, and partnership terms before contacting them.","main_ideas":["Measure the cost beyond the bid","Check whether you can leave the vendor","Small municipalities can turn their size into speed","Make recurring work visible to the whole team","Treat online service as part of the resident experience"],"partnership_formats":[],"partnership_url":null,"brands":["DTC"],"posts_cited":12,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"evgeniia-volkova","name":"Evgeniia Volkova","url":"https://b2binfluencer.marketing/creators/evgeniia-volkova/","markdown_url":"https://b2binfluencer.marketing/creators/evgeniia-volkova.md","descriptor":"Evgeniia Volkova is building Referrio, a hiring-tech startup focused on helping companies find candidates through referrals. Volkova's posts discuss referral programs, recruiting tools, and making hiring more humane for candidates.","linkedin_followers":3324,"linkedin_url":"https://www.linkedin.com/in/evgeniiavolkova","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","startup","recruiting","hr","talent-acquisition","candidate-experience","ai-in-recruiting"],"audiences":["talent-acquisition-leaders"],"verdict":"Useful for practitioner-led discussion of candidate experience in ATS platforms and referral hiring, based on early Referrio building.","best_for":"An HR tech brand improving ATS candidate experience and application status transparency.","not_for":"Paid endorsement campaigns needing rate cards, guaranteed lead volume, or technical ATS integration demos.","takeaways":["Most ATS platforms are built for recruiters, leaving candidates guessing after they apply.","Referral hiring should be open to anyone, not just employees.","AI should speed up recruiting without erasing the human layer."],"check_first":"Confirm available formats, terms, and recent reach or engagement data before contacting them.","main_ideas":["Applicant tracking systems are built for recruiters, while candidates are left guessing","Referral hiring should be open to anyone, not just employees","AI should speed up recruiting without erasing the human layer","Talk to practitioners before making product claims"],"partnership_formats":[],"partnership_url":null,"brands":["Referrio"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"lindzi-cox","url":"https://b2binfluencer.marketing/creators/lindzi-cox/"},{"id":"danny-rojas","url":"https://b2binfluencer.marketing/creators/danny-rojas/"},{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"}],"engagement":null},{"id":"eddie-cliff","name":"Eddie Cliff","url":"https://b2binfluencer.marketing/creators/eddie-cliff/","markdown_url":"https://b2binfluencer.marketing/creators/eddie-cliff.md","descriptor":"Eddie Cliff writes about CRM and AI products for small businesses, including how to make customer information easier to manage as a business grows.","linkedin_followers":3841,"linkedin_url":"https://www.linkedin.com/in/eddiecliff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eddie-cliff.webp","topics":["artificial-intelligence","crm"],"audiences":[],"verdict":"Eddie Cliff is most useful for explaining why small businesses should consolidate customer data in one CRM before adding AI.","best_for":"A B2B SaaS company launching an SMB CRM and arguing against cheap point tools.","not_for":"A build-it-yourself software vendor urging technical founders to build internal tools instead of buying platforms.","takeaways":["Small businesses should not start with a cheaper CRM and migrate later.","A CRM becomes the base for everything else, making a homegrown build risky over time.","Consolidating customer data is the precondition for useful AI, not a separate project."],"check_first":"Confirm outreach, terms, formats, disclosure, and audience data because no partnership offer or audience details are published.","main_ideas":["Small businesses should not be told to start with a cheaper CRM and migrate later","A CRM becomes the base for everything else, making a homegrown build risky over time","Consolidating customer data is the precondition for useful AI, not a separate project","Ease of adoption is the hard product work, and what small businesses are actually asking for"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","Salesforce Starter Suite","Slack CRM"],"posts_cited":10,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"nick-c","name":"Nick C.","url":"https://b2binfluencer.marketing/creators/nick-c/","markdown_url":"https://b2binfluencer.marketing/creators/nick-c.md","descriptor":"Nick Cabrera works on digital commerce and customer experience, with a focus on connecting digital systems and processes so people can shop and get support more easily. Cabrera's LinkedIn posts discuss digital product hiring at Wolverine Worldwide and a series about improving customer experience.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nickcabrera","youtube_url":null,"photo_url":null,"topics":["product-management"],"audiences":[],"verdict":"Most useful for diagnosing how fragmented systems create customer friction before tool purchases.","best_for":"A digital commerce consultancy pitching a customer experience systems audit to DTC brands.","not_for":"A customer data platform vendor seeking a paid product recommendation sponsorship.","takeaways":["When value disappears, customers fall back on price, not staff performance.","Retraining or buying a new PIM, CDP or CMS before customer understanding can worsen the problem.","Fragmented systems and handoffs create repeated form filling and price changes at checkout."],"check_first":"Confirm recent audience composition data and evidence it includes ecommerce or product leaders.","main_ideas":["Fragmented systems, not failing staff, are what customers actually experience","Retraining or restructuring treats the symptom, and buying a platform before the fix can make it worse","Customer understanding comes before tooling — every time","A stated priority: connected DTC experience, including post-purchase and service"],"partnership_formats":[],"partnership_url":null,"brands":["Wolverine Worldwide","Salesforce"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"nathan-schweitzer","name":"Nathan Schweitzer","url":"https://b2binfluencer.marketing/creators/nathan-schweitzer/","markdown_url":"https://b2binfluencer.marketing/creators/nathan-schweitzer.md","descriptor":"Nathan Schweitzer helps medical clinics improve their back-office systems, including CRM and health-management software, to attract more clients and save staff time. Through Swissman Systems, Schweitzer also shares practical advice on business technology and connecting AI tools to apps such as CRMs.","linkedin_followers":1534,"linkedin_url":"https://www.linkedin.com/in/swissmansystems","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nathan-schweitzer.webp","topics":["artificial-intelligence"],"audiences":["small-business-owners"],"verdict":"They are most useful for practical examples of reducing manual clinic back-office tasks and connecting AI tools to existing apps.","best_for":"A medical software consulting firm planning a CRM automation content collaboration for clinics.","not_for":"A large hospital-network campaign for CIOs and compliance officers needing verified reach and whitepaper deliverables.","takeaways":["Rebuilt a clinic CRM from the ground up and moved data off an old EHR.","Automated tasks so the owner no longer processes orders manually.","Explains MCP connectors to non-experts and names outcomes like transcripts becoming CRM updates."],"check_first":"Confirm follower analytics, audience breakdown, engagement numbers, and whether they offer sponsored work.","main_ideas":["Clinic back-office systems are the main commercial priority","AI becomes useful when it is connected to the tools a business already uses","The point of business systems is to give owners time back","Build in public and teach from the actual work","Clinic work sits inside a wider operator audience"],"partnership_formats":[],"partnership_url":null,"brands":["Swissman Systems"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"clayton-bates","url":"https://b2binfluencer.marketing/creators/clayton-bates/"},{"id":"motti-sorani","url":"https://b2binfluencer.marketing/creators/motti-sorani/"},{"id":"noah-stambovsky","url":"https://b2binfluencer.marketing/creators/noah-stambovsky/"}],"engagement":null},{"id":"jason-hier","name":"Jason Hier","url":"https://b2binfluencer.marketing/creators/jason-hier/","markdown_url":"https://b2binfluencer.marketing/creators/jason-hier.md","descriptor":"Jason Hier helps life sciences organizations connect strategy to execution through collaborative, visual business roadmaps, using SharpCloud to align teams, prioritize work, and track risks and progress.","linkedin_followers":4859,"linkedin_url":"https://www.linkedin.com/in/jasonhier","youtube_url":"https://www.youtube.com/channel/UCApxBiQYHm3Swhdq1aFuVXg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-hier.webp","topics":[],"audiences":[],"verdict":"Most useful for life sciences roadmapping content or workshops that connect strategy to execution across functions.","best_for":"A life sciences consulting firm selling roadmap or strategy-to-execution services to pharma leaders.","not_for":"A broad-reach paid sponsorship or campaign measured mainly on impressions or consumer-scale reach.","takeaways":["Strategy is not the hard part; connecting it across teams is.","Prioritization has to be co-created in the open.","Risk is a visibility problem, not a forecasting problem."],"check_first":"Ask for recent post-level results and audience breakdown by job function, seniority, and company.","main_ideas":["Strategy isn’t the hard part; connecting it is","Aim for “sufficiently aligned,” not perfectly aligned","Prioritization has to be co-created in the open","Risk is a visibility problem, not a forecasting problem","One shared picture beats departmental silos"],"partnership_formats":[],"partnership_url":null,"brands":["Roelto","SharpCloud"],"posts_cited":10,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"laurie-kacinski","name":"Laurie Kacinski","url":"https://b2binfluencer.marketing/creators/laurie-kacinski/","markdown_url":"https://b2binfluencer.marketing/creators/laurie-kacinski.md","descriptor":"Laurie Kacinski helps brands understand and protect their presence across online marketplaces. Their posts focus on finding unauthorized sellers, tracking pricing and Buy Box changes, tracing inventory, and spotting listing changes across Amazon, Walmart, and other retail channels.","linkedin_followers":4016,"linkedin_url":"https://www.linkedin.com/in/laurie-kacinski-40bb8431","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/laurie-kacinski.webp","topics":[],"audiences":[],"verdict":"Laurie Kacinski is most useful for brand-protection content about unauthorized sellers, pricing, Buy Box loss, inventory, and listing changes.","best_for":"A marketplace brand-protection software company wanting educational content on unauthorized seller detection and pricing control.","not_for":"Seller-acquisition campaigns targeting third-party sellers or small merchants with short-form video and reach goals.","takeaways":["A brand faced 3,395 unauthorized Amazon sellers and no documented authorized-partner list to measure them.","Third-party Walmart offers for a household goods brand averaged 41% below its everyday price.","Removing a seller clears a listing; tracing lot codes closes the leak."],"check_first":"Ask for LinkedIn audience demographics and recent post performance on comparable marketplace-protection topics.","main_ideas":["A sales dashboard shows outcomes, not control","An unauthorized-seller count is only meaningful against an authorized-partner list","A price break on one marketplace becomes a price break everywhere","Losing the Buy Box redirects revenue rather than removing it","Removing a seller clears a listing; tracing lot codes closes the leak"],"partnership_formats":[],"partnership_url":null,"brands":["POTOO"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"bill-fotsch","name":"Bill Fotsch","url":"https://b2binfluencer.marketing/creators/bill-fotsch/","markdown_url":"https://b2binfluencer.marketing/creators/bill-fotsch.md","descriptor":"Bill Fotsch writes and speaks about economic engagement: connecting employees’ work and rewards to business results. Fotsch’s posts apply this approach to boutique consulting firms, where they argue it can help reduce founder dependency and support growth.","linkedin_followers":3353,"linkedin_url":"https://www.linkedin.com/in/billfotsch","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bill-fotsch.webp","topics":["leadership","startup","founder-dependency"],"audiences":[],"verdict":"Bill Fotsch is most useful for keynotes or workshops on economic engagement for boutique consulting firms.","best_for":"Boutique consulting firms or professional-services leaders seeking to reduce founder dependency and connect employees to economics.","not_for":"Consumer fintech app sponsorship series for broad 18-34 audience and app installs.","takeaways":["Employees need a financial stake in the business, not another survey.","The founder dependency trap is an economic problem, not a hiring or culture problem.","Adams Beasley shared business information and results; sales doubled in first year, profits grew faster."],"check_first":"Before contacting, ask for underlying research, outcome documentation, official sign-up route, and audience data.","main_ideas":["Employees need a financial stake in the business, not another survey","The founder dependency trap is an economic problem, not a hiring or culture problem","Leadership systems matter more than individual leader traits","Five measurable drivers, benchmarked against other companies","Working sessions with a small number of firms"],"partnership_formats":[],"partnership_url":null,"brands":["Adams Beasley Associates","Harvard Business Review"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"sara-royf","name":"Sara Royf","url":"https://b2binfluencer.marketing/creators/sara-royf/","markdown_url":"https://b2binfluencer.marketing/creators/sara-royf.md","descriptor":"Sara Royf helps consultants use LinkedIn to attract clients. Royf's work includes optimizing LinkedIn profiles and advising on posts, personalized outreach, and follow-up to generate discovery calls.","linkedin_followers":6706,"linkedin_url":"https://www.linkedin.com/in/sara-royf","youtube_url":"https://www.youtube.com/channel/UCPbCMvEBQXtAqmPsKWzlJ5w","photo_url":"https://b2binfluencer.marketing/assets/avatars/sara-royf.webp","topics":[],"audiences":[],"verdict":"Sara Royf helps consultants use LinkedIn profiles, posts, outreach, and follow-up to generate discovery calls.","best_for":"A B2B consulting or professional-services firm with several consultants seeking more LinkedIn discovery calls.","not_for":"Paid sponsor placements pushing higher posting frequency; Royf advises lower-volume LinkedIn routines.","takeaways":["A weak profile, not weak posting, often explains why LinkedIn brings no discovery calls.","A weekly routine of two posts, ten targeted messages, and a follow-up list.","A profile optimization service used by more than 160 clients and a client portal."],"check_first":"Ask for audience survey, client outcome details, and paid partnership availability and terms.","main_ideas":["A weak profile, not weak posting, is usually why LinkedIn brings no calls","Two posts a week, not five, plus ten outreach messages and a follow-up list","Turn expertise into a productized offer, then systematize how it is delivered","Prove the method with named client outcomes rather than general claims","Build the audience off LinkedIn — newsletter, email series, and live training"],"partnership_formats":[],"partnership_url":null,"brands":["sararoyf.com","The Content Coach (Naama Oren)"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"karl-simpson","name":"Karl Simpson","url":"https://b2binfluencer.marketing/creators/karl-simpson/","markdown_url":"https://b2binfluencer.marketing/creators/karl-simpson.md","descriptor":"Karl Simpson works in ecommerce, with a focus on Amazon, product data, merchandising, and the processes that help businesses manage product catalogues and prepare for AI-driven shopping.","linkedin_followers":3638,"linkedin_url":"https://www.linkedin.com/in/karlsimpson","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ecommerce-operations","ai-in-ecommerce","amazon-marketplace"],"audiences":["ecommerce-operators"],"verdict":"Karl Simpson is most useful for explaining how product data and process affect Amazon and AI shopping.","best_for":"A B2B ecommerce SaaS brand running content on catalogue governance and AI readiness.","not_for":"A consumer home goods brand seeking paid social video with large consumer reach.","takeaways":["Process, not better tools, often solves delayed launches and inconsistent supplier data.","Product information needs context, use cases and comparisons for AI shopping searches.","Brand knowledge of Amazon shapes the help it needs from agencies."],"check_first":"Confirm recent results for comparable topics and formats before booking.","main_ideas":["Process comes before tools","Product data decides where a product can show up, including in AI shopping","How much a brand knows about Amazon shapes the help it needs","Turning market signals into questions operators should answer about their own data"],"partnership_formats":[],"partnership_url":null,"brands":["Unified Retail","The Product Data Advantage"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"haider-ali","url":"https://b2binfluencer.marketing/creators/haider-ali/"},{"id":"vincenzo-toscano","url":"https://b2binfluencer.marketing/creators/vincenzo-toscano/"},{"id":"brendan-ducie","url":"https://b2binfluencer.marketing/creators/brendan-ducie/"}],"engagement":null},{"id":"muhammad-umar-saeed-chishty","name":"Muhammad Umar Saeed Chishty","url":"https://b2binfluencer.marketing/creators/muhammad-umar-saeed-chishty/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-umar-saeed-chishty.md","descriptor":"Muhammad Umar Saeed Chishty shares advice for ecommerce brands on AI and search visibility, customer retention, discounts, and measuring paid advertising against business results.","linkedin_followers":2583,"linkedin_url":"https://www.linkedin.com/in/muhammad-umar-saeed-chishty","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","paid-ads","seo","ai-search-visibility","ecommerce-retention"],"audiences":[],"verdict":"They are most useful for short LinkedIn advice on ecommerce AI search visibility, retention, discounts, and ad measurement.","best_for":"DTC ecommerce brands with Meta and Google spend facing AI invisibility and shrinking margins.","not_for":"B2B software thought leadership needing long-form research, verified case studies, and documented methodology.","takeaways":["Ask ChatGPT for the best brand in your category to check AI visibility.","Frequent discounts can train customers to wait for a sale.","Check platform-reported ROAS against business results, not the platform dashboard."],"check_first":"Confirm audience demographics, paid partnership terms, and any performance data before contacting them.","main_ideas":["Being named in an AI answer matters more than ranking in a list","Search didn’t shrink; it moved to social platforms and AI tools","Discounts rent customers; programs buy them","A five-point diagnostic of what is eroding ecommerce margins","Reconcile advertising against the bank account, not the platform dashboard"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"lucie-newcomb","name":"Lucie Newcomb","url":"https://b2binfluencer.marketing/creators/lucie-newcomb/","markdown_url":"https://b2binfluencer.marketing/creators/lucie-newcomb.md","descriptor":"Lucie Newcomb works with companies on international business development, including how to prioritize overseas markets and manage global growth. They also describe themselves as a trainer and coach for female founders.","linkedin_followers":11707,"linkedin_url":"https://www.linkedin.com/in/lucienewcomb","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lucie-newcomb.webp","topics":[],"audiences":[],"verdict":"Lucie Newcomb is most useful for practical prompts on prioritizing overseas markets and managing global growth.","best_for":"A consultancy or campaign on international market prioritization and risk reduction.","not_for":"Brands seeking high-volume sponsored placements, rate cards, or impression and conversion reporting.","takeaways":["Staying Global framework reviews plans, keeps current markets, reassesses overlooked opportunities, assesses technology, sets exit criteria.","Newcomb flags ASEAN manufacturing growth against a declining US picture.","Founder spotlight introduces Eugina Jordan and YOUnifiedAI with an international angle."],"check_first":"Confirm commercial terms, deliverables, audience demographics, and results for comparable posts.","main_ideas":["Review the global plan rather than react to the news","Set walk-away criteria before the decision is forced","Read monthly economic releases as a signal for where to shift effort","Ends the commentary with an offer of a consultation","Introduces early-stage founders and adds an international angle"],"partnership_formats":[],"partnership_url":null,"brands":["The NewComm Global Group, Inc.","YOUnifiedAI"],"posts_cited":11,"latest_post":"2026-09-04","similar":[{"id":"tom-cook","url":"https://b2binfluencer.marketing/creators/tom-cook/"},{"id":"bashak-ilhan","url":"https://b2binfluencer.marketing/creators/bashak-ilhan/"},{"id":"sudhir-kumar","url":"https://b2binfluencer.marketing/creators/sudhir-kumar/"}],"engagement":null},{"id":"meilech-biller","name":"Meilech Biller","url":"https://b2binfluencer.marketing/creators/meilech-biller/","markdown_url":"https://b2binfluencer.marketing/creators/meilech-biller.md","descriptor":"Meilech Biller works with e-commerce brands on email marketing, including Klaviyo campaigns, automated customer flows, and signup forms.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/meilech-biller-40a4b1225","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/meilech-biller.webp","topics":["artificial-intelligence","ecommerce","email-marketing","marketing-automation","ecommerce-retention"],"audiences":["ecommerce-brands"],"verdict":"Meilech Biller is most useful for building Klaviyo email campaigns, automated flows, signup forms, and practical business automations.","best_for":"A Shopify-focused email marketing agency needing Klaviyo lifecycle builds and internal automations.","not_for":"A brand seeking a paid creator partnership for sponsored posts or affiliate promotion.","takeaways":["Campaigns should be finished before the traffic arrives, not during it.","Check what the platform already does before paying for an app.","A free daily Klaviyo dashboard takes two minutes to set up."],"check_first":"Confirm pricing, terms, team capacity, current workload, and white-labelling options.","main_ideas":["Campaigns should be finished before the traffic arrives, not during it","The agency's own back office should run on the automation it talks about","Client reporting should arrive on its own, with almost no setup","Check what the platform already does before paying for an app","Current client work outranks conference visibility"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Shopify","Claude (Anthropic)","Zoho"],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"corto-s","url":"https://b2binfluencer.marketing/creators/corto-s/"},{"id":"awais-nabi","url":"https://b2binfluencer.marketing/creators/awais-nabi/"},{"id":"noah-haynes","url":"https://b2binfluencer.marketing/creators/noah-haynes/"}],"engagement":null},{"id":"jay-mcbain","name":"Jay McBain","url":"https://b2binfluencer.marketing/creators/jay-mcbain/","markdown_url":"https://b2binfluencer.marketing/creators/jay-mcbain.md","descriptor":"Jay McBain contributes to and hosts events for the technology channel industry, bringing together managed service providers, vendors, and other partners to discuss business growth, channel economics, and routes to market.","linkedin_followers":63295,"linkedin_url":"https://www.linkedin.com/in/jaymcbain","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jay-mcbain.webp","topics":[],"audiences":[],"verdict":"Jay McBain is most useful for analyst-led channel events and discussions on partner economics.","best_for":"Channel-partnerships software brands seeking keynotes or advisory on partner programs and MSP economics.","not_for":"Consumer or prosumer launches aimed at small-business owners outside the partner ecosystem.","takeaways":["Channel events should be judged by curated meetings and independent analysis, not expo scale.","MSP business economics deserve the stage more than AI.","Cloud-born, community-led companies can reach unicorn scale far from Silicon Valley."],"check_first":"Ask for post-level engagement on comparable keynotes or webinars before committing budget.","main_ideas":["Channel events should be judged by curated meetings and independent analysis, not expo scale","MSP business economics deserve the stage more than AI","Cloud-born, community-led companies can reach unicorn scale far from Silicon Valley","Claims about the channel should be measured against a tracked market"],"partnership_formats":["Hosting conference panels with channel vendor executives","Contributing to analyst-led channel forums"],"partnership_url":null,"brands":["Informa","Canalys"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"erin-joe","name":"Erin Joe","url":"https://b2binfluencer.marketing/creators/erin-joe/","markdown_url":"https://b2binfluencer.marketing/creators/erin-joe.md","descriptor":"Erin Joe is an attorney who advises clients on cybersecurity incidents and critical-infrastructure issues, including telecom, satellites, and government contracting. Joe's posts draw on experience Joe describes in the FBI, Mandiant, and Google Cloud, and discuss incident response, regulatory reporting, and national-security careers.","linkedin_followers":4930,"linkedin_url":"https://www.linkedin.com/in/erin-joe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erin-joe.webp","topics":["leadership"],"audiences":[],"verdict":"Erin Joe is most useful for practical guidance on cyber incident response, regulatory reporting, and critical-infrastructure legal preparation.","best_for":"A cybersecurity legal services firm planning a client webinar on incident response and reporting.","not_for":"A consumer cybersecurity product or mass-market brand seeking high-reach awareness and impressions.","takeaways":["Map reporting requirements in advance and involve cyber counsel early.","Assign leaders to incident workstreams and document when reporting clocks begin.","A data compromise can create long-tail customer, government, and exposed-data reporting obligations."],"check_first":"Confirm paid collaboration availability, format, contact route, and audience demographics.","main_ideas":["Cyber incidents require an ecosystem, not a single organization","Prepare leaders and people, and understand the scope—not just the plan","Map reporting clocks and secure privilege early","The costliest part of a data compromise is often the long tail","Make national security and cyber career paths visible and purpose-driven"],"partnership_formats":[],"partnership_url":null,"brands":["Wiley Rein LLP","FBI","Mandiant","Google Cloud","CyberSat Summit","INMA","National Security Institute"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"anand-g","name":"Anand G","url":"https://b2binfluencer.marketing/creators/anand-g/","markdown_url":"https://b2binfluencer.marketing/creators/anand-g.md","descriptor":"Anand G shares project updates about industrial wastewater treatment systems, including MBR and DAF installations, as well as infrastructure and housing developments.","linkedin_followers":3015,"linkedin_url":"https://www.linkedin.com/in/anand-g-30124238","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anand-g.webp","topics":[],"audiences":[],"verdict":"Most useful for project updates on MBR and DAF wastewater installations in Tamil Nadu.","best_for":"Wastewater equipment makers seeking a regional channel or project partner in Tamil Nadu.","not_for":"National water brands seeking sponsored thought-leadership with measured reach and engagement.","takeaways":["MBR at AST Footwear Ranipet aims to improve effluent quality and support water reuse.","DAF plant near Nagercoil removes oils, grease, suspended solids, and detergents.","First DAF plant fabricated for laundry wastewater project near Nagercoil."],"check_first":"Confirm role in Green Earth Systems, job title, performance measurements, and client references.","main_ideas":["Prove capability by naming the firsts and the clients","Choose the treatment technology for the effluent and the industry behind it","Treat compliance and water reuse as the outcome, not the equipment sale","Credit clients, partners and the delivery team in public","Project-progress updates extend beyond wastewater, but the link is unexplained"],"partnership_formats":[],"partnership_url":null,"brands":["Green Earth Systems Pvt. Ltd.","AST Footwear Pvt. Ltd.","SMIMS"],"posts_cited":12,"latest_post":"2026-09-25","similar":[{"id":"chad-smeltzer","url":"https://b2binfluencer.marketing/creators/chad-smeltzer/"},{"id":"jaime-martin-ko-atilano","url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano/"}],"engagement":null},{"id":"megan-michelakos","name":"Megan Michelakos","url":"https://b2binfluencer.marketing/creators/megan-michelakos/","markdown_url":"https://b2binfluencer.marketing/creators/megan-michelakos.md","descriptor":"Megan Michelakos works on local search and digital marketing for franchise and local businesses, with a focus on location pages, business listings, reviews, and useful local content.","linkedin_followers":1014,"linkedin_url":"https://www.linkedin.com/in/meganmichelakos","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/megan-michelakos.webp","topics":["seo"],"audiences":[],"verdict":"Megan Michelakos is useful for practical guidance on local search, location pages, listings, reviews, and franchise SEO.","best_for":"A franchise marketing platform seeking a webinar or guest article on local search.","not_for":"A family-activities app or consumer brand seeking paid sponsored posts and conversion reach.","takeaways":["Swap the city name: if the page still reads the same, it is not local content.","Child enrichment pages need trust, age details, and a trial class as first ask.","Local search depends on listings, Google Business Profiles, review workflows, and matching schema."],"check_first":"Confirm speaking experience and recent LinkedIn impressions, engagement, follower growth, and comparable webinar or article outcomes.","main_ideas":["A franchise's national site loses the search happening at 9 PM","Swap the city name: if the page still reads the same, it isn't local content","For a recurring purchase involving a child, lead with trust and age—and ask for a trial","Local search is won with unglamorous infrastructure","Programs sized for local operators, not franchise retainers"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"jon-cook","name":"Jon Cook","url":"https://b2binfluencer.marketing/creators/jon-cook/","markdown_url":"https://b2binfluencer.marketing/creators/jon-cook.md","descriptor":"Jon Cook creates content about technology for financial advisors, including reviews of advisor software and interviews with wealthtech founders for Advisor Story.","linkedin_followers":7799,"linkedin_url":"https://www.linkedin.com/in/keynotecontent","youtube_url":"https://www.youtube.com/channel/UCImNecODX-PPpJx_YIWHNSg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jon-cook.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Jon Cook is most useful for specialist content about advisor technology and CRM for independent financial advisors.","best_for":"A wealthtech CRM or advisor operating system campaign aimed at independent financial advisors.","not_for":"Consumer financial apps seeking broad US consumer awareness or guaranteed reach for a fixed fee.","takeaways":["Cook did a four-month review of advisor platform demos, including Zocks, Altruist, Wealthbox and others.","A wrong tax year upload showed document processing could reduce client, admin and advisor delays.","At Cambridge Ignite, Cook focused on whether AI demos could prove useful to advisors."],"check_first":"Ask for pricing, deliverables, lead times, audience demographics, and comparable sponsored post performance.","main_ideas":["The traditional advisor CRM is giving way to an all-in-one \"advisor operating system\"","AI claims have to survive live demos, and measured adoption beats a splash","Fewer tools, better connected, in service of advisor-client relationships","An overlooked product can earn a second look","Founder conversations and self-published content are the working method"],"partnership_formats":[],"partnership_url":null,"brands":["Slant CRM","Cambridge Investment Research, Inc.","Zocks","Advisor Story"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"isaac-hyman","name":"Isaac Hyman","url":"https://b2binfluencer.marketing/creators/isaac-hyman/","markdown_url":"https://b2binfluencer.marketing/creators/isaac-hyman.md","descriptor":"Isaac Hyman works on email, SMS, and customer-retention marketing for ecommerce brands. Their posts focus on improving email design, subject-line testing, customer segmentation, and decisions about marketing platforms.","linkedin_followers":5802,"linkedin_url":"https://www.linkedin.com/in/isaachyman","youtube_url":"https://www.youtube.com/channel/UCvx3F7HOzmsfLSJ80ciULkw","photo_url":"https://b2binfluencer.marketing/assets/avatars/isaac-hyman.webp","topics":["ecommerce","email-marketing","retention-marketing"],"audiences":["ecommerce-brands"],"verdict":"Isaac Hyman is most useful for practical ecommerce email, SMS, and retention decision frameworks and audits.","best_for":"DTC ecommerce brands on Klaviyo needing retention audits, segmentation, testing, and platform decisions.","not_for":"Broad consumer sponsored Instagram placements judged on reach and impressions.","takeaways":["FLIGHT checklist helps teams choose subject line options to test, not declare a winner.","C4 framework connects email design to customer context, segmentation, creative relevance, post-click destination.","Platform migration should be judged by customer data, automation, personalization, revenue, not software fees alone."],"check_first":"Confirm named case-study data, contract term, fee, scope, and Klaviyo settings before contacting.","main_ideas":["Judge email design by store results, not by how polished an email looks","Subject lines need a testing system, not an internal debate","Judge an email platform switch by what the team can do afterward, not by license savings","Retention work is packaged as an installed system, backed by performance claims"],"partnership_formats":["Done-for-you retention system install","Free training resources as the first step"],"partnership_url":null,"brands":["Klaviyo","HiFlyer Digital"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"luke-raben","name":"Luke Raben","url":"https://b2binfluencer.marketing/creators/luke-raben/","markdown_url":"https://b2binfluencer.marketing/creators/luke-raben.md","descriptor":"Luke Raben shares practical perspectives on DTC ecommerce growth, including how to measure profit after acquisition costs and use varied ad creative to reach new customers.","linkedin_followers":3124,"linkedin_url":"https://www.linkedin.com/in/luke-raben","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-raben.webp","topics":["ecommerce","paid-ads","dtc-ecommerce"],"audiences":[],"verdict":"Luke Raben is most useful for DTC growth measurement around CM3 and creative diversity for net new reach.","best_for":"A DTC ecommerce brand rebuilding profitability reporting and testing creative for net new customers.","not_for":"Broad reach, multi-channel sponsored promotion, or campaigns outside DTC ecommerce operator audiences.","takeaways":["Growth reporting should end at CM3, not revenue.","Use aMER when email lists can distort MER.","Creative diversity aims at net new reach, not only ad fatigue."],"check_first":"Confirm whether they offer partnerships and agree scope, commercial terms, and audience analytics.","main_ideas":["Growth reporting should end at CM3, not revenue","Use aMER when email lists can distort MER","Creative diversity is for net new reach, not just ad fatigue","Build the measurement system in the open, as a work in progress","Content capacity should sit close to founders and move fast"],"partnership_formats":[],"partnership_url":null,"brands":["LABFRESH"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"dawoud-nasraty","name":"Dawoud Nasraty","url":"https://b2binfluencer.marketing/creators/dawoud-nasraty/","markdown_url":"https://b2binfluencer.marketing/creators/dawoud-nasraty.md","descriptor":"Dawoud Nasraty works with founders and business owners on financial visibility, cash flow, accounting, and CFO insights through Ascent Financial Consulting. Nasraty's LinkedIn posts also discuss how AI is changing startup funding and why financial discipline matters as companies grow.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dawoudnasraty","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dawoud-nasraty.webp","topics":["artificial-intelligence","startup"],"audiences":[],"verdict":"Dawoud Nasraty is most useful for founder-focused finance content on visibility, cash flow, and AI-era funding decisions.","best_for":"B2B fintech or founder-focused campaign on financial visibility, accounting, cash flow, CFO insights.","not_for":"Consumer budgeting, personal finance, homebuyer savings, or mobile app tracking campaigns.","takeaways":["Reliable numbers matter more than a strong vision for founders.","Cheaper AI building makes financial discipline more valuable, not less.","Technology is not a moat; a real moat should show up in the numbers."],"check_first":"Confirm commercial terms, scope, deliverables, and audience analytics before contacting them.","main_ideas":["Reliable numbers matter more than a strong vision","Cheaper AI building makes financial discipline more valuable, not less","Technology is not a moat, and a real moat should show up in the numbers","Capital-intensive AI raises the stakes on financial fundamentals","A repeatable format: reported trend, founder decision, financial bottom line"],"partnership_formats":[],"partnership_url":null,"brands":["Ascent Financial Consulting","Crunchbase"],"posts_cited":11,"latest_post":"2026-09-15","similar":[{"id":"romina-rugova","url":"https://b2binfluencer.marketing/creators/romina-rugova/"},{"id":"todd-gardner","url":"https://b2binfluencer.marketing/creators/todd-gardner/"},{"id":"jeff-fearn","url":"https://b2binfluencer.marketing/creators/jeff-fearn/"}],"engagement":null},{"id":"sarandha-parmar","name":"Sarandha Parmar","url":"https://b2binfluencer.marketing/creators/sarandha-parmar/","markdown_url":"https://b2binfluencer.marketing/creators/sarandha-parmar.md","descriptor":"Sarandha Parmar works in e-commerce, with experience in merchandising, buying, and logistics. Their posts focus on practical ways to improve online shopping, including checkout technology, customer-facing error messages, app experience, and reducing returns.","linkedin_followers":2762,"linkedin_url":"https://www.linkedin.com/in/sarandha-parmar-14753715","youtube_url":null,"photo_url":null,"topics":["ecommerce","supply-chain","ecommerce-operations"],"audiences":[],"verdict":"Sarandha Parmar is most useful for practical commentary on checkout errors, returns, and retail journey friction.","best_for":"A fashion e-commerce brand seeking practitioner content on checkout copy and returns.","not_for":"A mass-reach consumer launch needing verified audience data or guaranteed sponsored deliverables.","takeaways":["Parmar maps ten shopper-facing error messages in journey order, from homepage load to declined card.","RFID checkout can improve speed and stock accuracy, but human touch still matters.","Uninstall is a design moment, and retention work belongs there."],"check_first":"Ask for returns project method, metrics, and any audience analytics before commissioning.","main_ideas":["Shoppers are frustrated less by the failure than by how it is explained","Checkout technology earns its place through inventory accuracy, not novelty","Uninstall is a design moment, and retention work belongs there","Returns reduction is a business and delivery problem, framed as seamless and profitable","Fashion brands should choose storefront foundations by catalogue size, brand tier and price"],"partnership_formats":[],"partnership_url":null,"brands":["Trent","Decathlon","Swiggy","Shopify"],"posts_cited":13,"latest_post":"2026-10-08","similar":[{"id":"justin-lewis","url":"https://b2binfluencer.marketing/creators/justin-lewis/"},{"id":"joe-wyatt","url":"https://b2binfluencer.marketing/creators/joe-wyatt/"},{"id":"gary-feuerstein","url":"https://b2binfluencer.marketing/creators/gary-feuerstein/"}],"engagement":null},{"id":"akil-bhagat","name":"Akil Bhagat","url":"https://b2binfluencer.marketing/creators/akil-bhagat/","markdown_url":"https://b2binfluencer.marketing/creators/akil-bhagat.md","descriptor":"Akil Bhagat works on Paraxial, software for optical design and engineering. The work described in Bhagat's posts includes optical optimization, manufacturing tolerancing, simulation, and tools that help engineers evaluate how optical systems perform.","linkedin_followers":2168,"linkedin_url":"https://www.linkedin.com/in/akilbhagat","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/akil-bhagat.webp","topics":[],"audiences":[],"verdict":"Explaining optical design, tolerancing, simulation, and multiphysics workflows to engineers through Paraxial updates.","best_for":"Technical campaigns for noncompeting lens, coating, optomechanical, metrology, or thermal analysis vendors.","not_for":"A competing optical design and tolerancing software platform seeking comparison or endorsement.","takeaways":["Tolerance analysis should follow the build sequence.","100,000 Monte Carlo trials in 13 seconds, with full process shown.","Readiness labels call stray light alpha and newer multiphysics pre-alpha."],"check_first":"Ask for recent performance, commenter roles, follower growth, and audience survey data.","main_ideas":["Tolerance analysis should follow the build sequence","Speed lets teams study manufacturing risk early","Features should start with an engineer describing a bottleneck","Optical performance also depends on heat, mechanics and vibration","Say which capabilities are actually ready"],"partnership_formats":["Paid design-partner subscription"],"partnership_url":null,"brands":["Paraxial"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"alexis-spilman-vogt","url":"https://b2binfluencer.marketing/creators/alexis-spilman-vogt/"},{"id":"amy-mercante","url":"https://b2binfluencer.marketing/creators/amy-mercante/"},{"id":"santi-adavani","url":"https://b2binfluencer.marketing/creators/santi-adavani/"}],"engagement":null},{"id":"sara-fins","name":"Sara Fins","url":"https://b2binfluencer.marketing/creators/sara-fins/","markdown_url":"https://b2binfluencer.marketing/creators/sara-fins.md","descriptor":"Sara Fins shares practical bookkeeping and cash-flow guidance for small-business owners, including routines for tracking finances and making decisions without overreacting to a single unusually strong or quiet month.","linkedin_followers":1034,"linkedin_url":"https://www.linkedin.com/in/sarafins","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sara-fins.webp","topics":["bookkeeping"],"audiences":["small-business-owners"],"verdict":"Most useful for guest education on simple bookkeeping routines and cash-flow decisions for solopreneurs.","best_for":"Bookkeeping-software brands seeking guest education for solopreneurs on routines and cash-flow planning.","not_for":"Enterprise finance platforms needing paid reach or conversion targets with controllers and finance leads.","takeaways":["A growing business may outgrow a bookkeeping method that worked with a handful of clients.","Start with one real action, such as writing down one payment received.","Do not treat one unusually strong month as a new baseline; read several months together."],"check_first":"Confirm audience analytics show owner or solopreneur share, industry, size, geography, and post engagement.","main_ideas":["A growing business may outgrow a method that used to work","Start with one real action, not the perfect system","Make the routine easy to return to","Do not treat one unusually strong month as a new baseline","Use a quarter to see a pattern that one month cannot show"],"partnership_formats":[],"partnership_url":null,"brands":["Sarafins (sarafins.com)"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"ann-hooper","url":"https://b2binfluencer.marketing/creators/ann-hooper/"},{"id":"errol-gerson","url":"https://b2binfluencer.marketing/creators/errol-gerson/"},{"id":"ren-e-s","url":"https://b2binfluencer.marketing/creators/ren-e-s/"}],"engagement":null},{"id":"david-m","name":"David M.","url":"https://b2binfluencer.marketing/creators/david-m/","markdown_url":"https://b2binfluencer.marketing/creators/david-m.md","descriptor":"David M. creates RMF Pro, a training resource for people working in federal cybersecurity and governance, risk, and compliance (GRC). Their posts focus on applying risk-management practices, including FedRAMP cloud controls and hands-on STIG scenarios.","linkedin_followers":1172,"linkedin_url":"https://www.linkedin.com/in/david-mciltrot","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"They are most useful for reaching federal GRC practitioners with practical FedRAMP and STIG content.","best_for":"A compliance automation or cloud key-management vendor campaign about inherited and shared controls.","not_for":"A consumer cybersecurity brand seeking broad awareness and mass reach.","takeaways":["Inherited cloud controls still need documentation and ownership in the authorization package.","Hands-on STIG scenarios cover five platforms, including mainframe.","Assessor and administrator conflict is usually a difference in vantage point."],"check_first":"Ask for available sponsorship terms, rates, deliverables, and an inquiry route.","main_ideas":["Inherited cloud controls still need documentation and ownership","Knowing the rules is not the same skill as applying judgment","Assessor and administrator conflict is usually a difference in vantage point","Certification dues are also a route to influence, not just a badge"],"partnership_formats":[],"partnership_url":null,"brands":["RMF Pro","ISACA"],"posts_cited":11,"latest_post":"2026-10-20","similar":[{"id":"keith-mayfield","url":"https://b2binfluencer.marketing/creators/keith-mayfield/"},{"id":"david-meece","url":"https://b2binfluencer.marketing/creators/david-meece/"},{"id":"thomas-ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/"}],"engagement":null},{"id":"gabriel-wolff","name":"Gabriel Wolff","url":"https://b2binfluencer.marketing/creators/gabriel-wolff/","markdown_url":"https://b2binfluencer.marketing/creators/gabriel-wolff.md","descriptor":"Gabriel Wolff works in e-commerce and direct-to-consumer marketing. Wolff's posts discuss building integrated marketing teams and growing sales through TikTok Shop and affiliate creators.","linkedin_followers":4691,"linkedin_url":"https://www.linkedin.com/in/gabriel-wolff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gabriel-wolff.webp","topics":["ecommerce","startup","agency-operations"],"audiences":[],"verdict":"Most useful for DTC brands seeking TikTok Shop affiliate sales and integrated marketing guidance.","best_for":"A DTC brand testing TikTok Shop affiliate sales while keeping paid and email teams involved.","not_for":"A cybersecurity SaaS brand seeking one paid LinkedIn endorsement from a verified CISO audience.","takeaways":["Wolff reports six brands launched, average 11 days to first sale.","One brand reached $511,000 GMV in 90 days, with 68% from three affiliate creators.","Wolff argues affiliate creator content can outperform studio content three to one."],"check_first":"Confirm audience job titles, seniority, company size, and recent campaign results before contacting.","main_ideas":["Judge the channel mix, not the Meta dashboard","Give creative control to a few creators who understand the product","Run marketing as one integrated team instead of channel silos","Answer category skepticism with client numbers, then ask for the business","Count client wealth as the agency's metric"],"partnership_formats":["TikTok Shop launch and affiliate program","Integrated marketing team covering email, paid, and organic"],"partnership_url":null,"brands":["Everything Bagel","Wink","Unnamed cosmetics brand","Unnamed TikTok Shop client brands"],"posts_cited":14,"latest_post":"2026-10-01","similar":[{"id":"fatima-rauf","url":"https://b2binfluencer.marketing/creators/fatima-rauf/"},{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"},{"id":"abu-bakar-siddique","url":"https://b2binfluencer.marketing/creators/abu-bakar-siddique/"}],"engagement":null},{"id":"rob-miller","name":"Rob Miller","url":"https://b2binfluencer.marketing/creators/rob-miller/","markdown_url":"https://b2binfluencer.marketing/creators/rob-miller.md","descriptor":"Rob Miller shares practical advice for online retailers on improving product pages and catalogs for AI-driven shopping, including how to prioritize product-page fixes and decide which products are worth maintaining.","linkedin_followers":2387,"linkedin_url":"https://www.linkedin.com/in/robmillerrrtx","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-miller.webp","topics":["artificial-intelligence","agentic-commerce"],"audiences":[],"verdict":"Rob Miller is most useful for practical advice on product pages and catalogs for AI-driven shopping.","best_for":"A B2B ecommerce platform selling catalog or product-data tooling to independent retailers.","not_for":"A video-first awareness sponsorship aimed at a broad audience.","takeaways":["Resellers need an advantage beyond copied product descriptions, such as specialist expertise or clearer service terms.","A large catalog is only an advantage if the store can maintain it.","Fix high-traffic pages that convert poorly before low-traffic pages."],"check_first":"Confirm audience demographics, reach results, and partnership terms before contacting them.","main_ideas":["Resellers need a reason to win beyond the shared product listing","A large catalog is only an advantage if the store can maintain it","Fix high-traffic pages that convert poorly before low-traffic pages"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-09","similar":[{"id":"gala-pustova","url":"https://b2binfluencer.marketing/creators/gala-pustova/"},{"id":"mahi-uddin-ahmed","url":"https://b2binfluencer.marketing/creators/mahi-uddin-ahmed/"},{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"}],"engagement":null},{"id":"suzy-haber-wakefield","name":"Suzy Haber Wakefield","url":"https://b2binfluencer.marketing/creators/suzy-haber-wakefield/","markdown_url":"https://b2binfluencer.marketing/creators/suzy-haber-wakefield.md","descriptor":"Founder of Suzy Wakefield Designs, Suzy Haber Wakefield helps lingerie, swimwear, and other fit-critical apparel brands develop products from concept through production. Her work focuses on interpreting fitting and customer feedback, improving fit comments for factories, and distinguishing design issues from sizing or production problems.","linkedin_followers":5477,"linkedin_url":"https://www.linkedin.com/in/suzyhaberwakefield","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/suzy-haber-wakefield.webp","topics":[],"audiences":[],"verdict":"Suzy Haber Wakefield helps fit-critical apparel brands turn fitting feedback into clearer factory fit comments.","best_for":"Lingerie or swimwear brands with fit deadlines and repeated sample rounds.","not_for":"Paid social sponsorship, affiliate codes, or broad consumer fitness audience campaigns.","takeaways":["A complaint describes an experience, not necessarily its cause, such as anchoring or wrong size.","Fit comments sent to the factory are an overlooked input after a fitting.","Better prototypes come from better thinking, not better sewing or more fit rounds."],"check_first":"Confirm they offer development consulting, not sponsorships, and ask for the full fit-comment framework.","main_ideas":["Listen literally, diagnose intelligently","Fit comments are the factory's real input","Better prototypes come from better thinking, not better sewing"],"partnership_formats":[],"partnership_url":null,"brands":["Suzy Wakefield Designs"],"posts_cited":9,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"ali-chaudhary","name":"Ali Chaudhary","url":"https://b2binfluencer.marketing/creators/ali-chaudhary/","markdown_url":"https://b2binfluencer.marketing/creators/ali-chaudhary.md","descriptor":"Ali Chaudhary shares practical guidance on Meta Ads for ecommerce, including campaign diagnosis, creative and audience decisions, customer acquisition, and measuring profitability beyond ROAS.","linkedin_followers":336,"linkedin_url":"https://www.linkedin.com/in/alichaudhary-ads","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-chaudhary.webp","topics":["ecommerce","paid-ads","meta-ads","unit-economics","paid-social"],"audiences":["dtc-brands"],"verdict":"Ali Chaudhary is most useful for practical Meta Ads guidance on ecommerce campaign diagnosis, offers, funnels, and profitability beyond ROAS.","best_for":"A DTC ecommerce brand wanting educational or strategy-led Meta Ads content on offer, funnel, and unit economics.","not_for":"A mass-reach consumer or lifestyle brand seeking large general audience and high-volume engagement.","takeaways":["Boosting a post is a symptom of not having a strategy.","4X ROAS does not show profit after fulfillment, fees, discounts, returns, and other costs.","Diagnose creative fatigue, audience fatigue, and message fatigue before making new creative."],"check_first":"Confirm paid collaboration availability, rates, deliverables, and audience evidence before budget.","main_ideas":["Boosting a post is a symptom of not having a strategy","Automation changes the media buyer's job; it does not remove it","Diagnose why an ad is declining before making new creative","ROAS is an efficiency signal, not a profit verdict","Reach is not revenue — the offer and the post-click path decide"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-03","similar":[{"id":"ali-hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"hamza-aslam","url":"https://b2binfluencer.marketing/creators/hamza-aslam/"}],"engagement":null},{"id":"thomas-giles","name":"Thomas Giles","url":"https://b2binfluencer.marketing/creators/thomas-giles/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-giles.md","descriptor":"Thomas Giles shares commentary on project and product delivery, large-scale business change such as IPO preparation, and IT service management roles.","linkedin_followers":17813,"linkedin_url":"https://www.linkedin.com/in/thomasgiles1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thomas-giles.webp","topics":[],"audiences":[],"verdict":"Most useful as a specialist voice and assessment lead for complex change programmes, not as a proven practitioner.","best_for":"This fits transformation consultancies seeking a fractional programme delivery lead for complex change.","not_for":"This does not fit sponsored content campaigns or paid creator series for IT operations decision-makers.","takeaways":["The project-to-product shift separates calm product work from high-pressure programme delivery.","An IPO is a multi-year organisational change programme, not just a finance event.","Operational improvement means specifying the service measures and work, not just the job title."],"check_first":"Confirm audience data, paid-work examples, commercial contact and whether they accept sponsorship.","main_ideas":["The shift from projects to products has separated calm work from high-pressure programme delivery","An IPO is a multi-year organisational change programme, not just a finance event","Operational improvement means specifying the service measures and work, not just the job title"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-01","similar":[{"id":"sankarsan-biswas","url":"https://b2binfluencer.marketing/creators/sankarsan-biswas/"},{"id":"kelly-hobson","url":"https://b2binfluencer.marketing/creators/kelly-hobson/"},{"id":"john-callinan","url":"https://b2binfluencer.marketing/creators/john-callinan/"}],"engagement":null},{"id":"ibtehaj-ahmed","name":"Ibtehaj Ahmed","url":"https://b2binfluencer.marketing/creators/ibtehaj-ahmed/","markdown_url":"https://b2binfluencer.marketing/creators/ibtehaj-ahmed.md","descriptor":"Ibtehaj Ahmed creates LinkedIn content about personal branding, profile growth and visual branding. The posts describe helping clients improve LinkedIn banners and profiles, and share advice on building an audience and community.","linkedin_followers":14650,"linkedin_url":"https://www.linkedin.com/in/ibtehajdesign","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ibtehaj-ahmed.webp","topics":[],"audiences":[],"verdict":"Useful for teaching LinkedIn profile and banner branding with a simple clarity test and before and after examples.","best_for":"A B2B LinkedIn marketing agency running a profile branding or banner optimization series.","not_for":"Campaigns needing LinkedIn Ads, ABM, analytics, enterprise measurement, or fully specified paid sponsorship terms.","takeaways":["A banner should tell visitors who you help, what you do, why it matters.","LinkedIn rewards steady participation and relationships more than one viral post.","They offer banner fixes and visual brand systems via a LinkedIn DM word BANNER."],"check_first":"Confirm current comparable results, evidence for client figures, and commercial terms and permissions.","main_ideas":["A profile banner is a sales page, not a decoration","A converting banner answers four questions","LinkedIn rewards people who stay, not people who go viral once","The real return is a community and a purpose, not client acquisition","The teaching runs on contrast"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"amy-grubb","name":"Amy Grubb","url":"https://b2binfluencer.marketing/creators/amy-grubb/","markdown_url":"https://b2binfluencer.marketing/creators/amy-grubb.md","descriptor":"Amy Grubb is a Legal Solutions Architect at Spellbook, where they help legal teams use AI through playbooks and workflows and share practical guidance on evaluating legal AI tools.","linkedin_followers":5644,"linkedin_url":"https://www.linkedin.com/in/amygrubb","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/amy-grubb.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for buyer education on legal AI adoption, tool evaluation, and contract workflow fit.","best_for":"Legal AI or contract-management vendors reaching law firms and in-house legal teams with adoption education.","not_for":"Consumer or lifestyle brands seeking sponsored social campaigns for broad product awareness and reach.","takeaways":["Legal AI buyers should test live demos, clarify support, and check legal expertise.","Contract AI should cover full lifecycle, from intake to renewal.","Legal AI adoption needs translators who build playbooks and workflows."],"check_first":"Confirm audience demographics, role data, and comparable post results before contacting them.","main_ideas":["Judge legal AI by trust, adoption and workflow fit—not flashy demos","Contract AI should cover the full lifecycle, from intake to renewal","Legal AI adoption needs translators who build playbooks and workflows","Conference value comes from small interactions and meetings arranged in advance","Leadership means speaking up and making space for others"],"partnership_formats":[],"partnership_url":null,"brands":["Spellbook"],"posts_cited":11,"latest_post":"2026-09-01","similar":[],"engagement":null},{"id":"magdalena-kirchner-stephan","name":"Magdalena Kirchner-Stephan","url":"https://b2binfluencer.marketing/creators/magdalena-kirchner-stephan/","markdown_url":"https://b2binfluencer.marketing/creators/magdalena-kirchner-stephan.md","descriptor":"Magdalena Kirchner-Stephan is a content marketing expert who helps people and businesses build social media content strategies through coaching and workshops. Their posts focus on practical ways to stay visible, create useful content, and attract suitable clients without relying on cold outreach.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/magdalena-kirchner-stephan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/magdalena-kirchner-stephan.webp","topics":["content-marketing"],"audiences":[],"verdict":"Most useful for practical content strategy coaching and workshops on restarting posting and attracting suitable clients.","best_for":"A scheduling or content-planning tool campaign for one-person businesses and small B2B service firms.","not_for":"Trend-led, always-on paid reach campaigns with cold direct messages and heavy logos.","takeaways":["After a posting break, start with one caption or image, then build from client questions.","Avoid chasing unrelated trends, overlooking data, nonstop promotion, or staying silent about an offer.","Content should help right clients find you by addressing problems, showing expertise, staying consistent."],"check_first":"Ask if sponsorships are accepted and request LinkedIn audience analytics for the relevant geography.","main_ideas":["Content should make the right clients find you, not the other way round","The hard part of content is restarting, so shrink the first step","Audience fit and evidence beat trends, logos and expensive equipment","Steady visibility is a long-term asset — and a break can be a deliberate focus decision"],"partnership_formats":[],"partnership_url":null,"brands":["Mitternachtsmarketing"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"daniel-levitan","url":"https://b2binfluencer.marketing/creators/daniel-levitan/"},{"id":"marcel-eberhardt","url":"https://b2binfluencer.marketing/creators/marcel-eberhardt/"},{"id":"moritz-heininger","url":"https://b2binfluencer.marketing/creators/moritz-heininger/"}],"engagement":null},{"id":"tamara-grominsky","name":"Tamara Grominsky","url":"https://b2binfluencer.marketing/creators/tamara-grominsky/","markdown_url":"https://b2binfluencer.marketing/creators/tamara-grominsky.md","descriptor":"Tamara Grominsky helps product marketing leaders show their value and make stronger decisions. Grominsky's work covers positioning product marketing around business outcomes, understanding customers, and choosing research methods for product and pricing questions.","linkedin_followers":25485,"linkedin_url":"https://www.linkedin.com/in/tamaragrominsky","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tamara-grominsky.webp","topics":["leadership","product-marketing"],"audiences":[],"verdict":"Most useful for talks or workshops that help B2B SaaS product marketing teams act on outcomes and customer context.","best_for":"A B2B SaaS company strengthening its product marketing function through a talk or workshop.","not_for":"A consumer fintech brand seeking mass consumer reach or app installs.","takeaways":["Position product marketing value by naming business problems, mapping outcomes, and writing a team charter.","Copied product marketing rules fail without customer context; focus on best customers and why they choose.","Research methods include MaxDiff, Kano, Van Westendorp, conjoint, product-market-fit score, and A/B tests."],"check_first":"Confirm recent results from comparable placements and any audience survey data on role, seniority, company size, and geography.","main_ideas":["Product marketing is misunderstood because PMMs overcomplicate it","Always-and-never product marketing advice fails without context","Research methods are a menu for decisions, not a technical ritual","Hands-on AI practice for product marketers is a priority"],"partnership_formats":["AI hackathon evening with brand-provided credits and prizes"],"partnership_url":null,"brands":["Lovable"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"sebastian-karlsson","name":"Sebastian Karlsson","url":"https://b2binfluencer.marketing/creators/sebastian-karlsson/","markdown_url":"https://b2binfluencer.marketing/creators/sebastian-karlsson.md","descriptor":"Sebastian Karlsson works on CRM and sales methodology for complex B2B sales. Karlsson shares practical perspectives on sales conversations, using CRM to guide sales processes, and applying AI to sales work.","linkedin_followers":6729,"linkedin_url":"https://www.linkedin.com/in/sebastiankarlssonatlinkedin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","ai-in-sales","b2b-sales","crm"],"audiences":["b2b-sales-teams"],"verdict":"Sebastian Karlsson is useful for practical B2B sales content on CRM, sales methodology, and AI limits.","best_for":"A CRM or sales-methodology vendor launching a workflow feature for complex B2B sales leaders.","not_for":"AI writing or productivity apps seeking broad reach and scripted end-to-end sales automation claims.","takeaways":["A CRM should show how the team sells, not just track pipeline stages.","AI can help with sales tasks, but trust is not an automation problem.","Credibility comes from genuine conversations, not reciting a sales script."],"check_first":"Ask for audience breakdown, job function, seniority, and comparable topic results before planning placement.","main_ideas":["A CRM should show how the team sells, not just track pipeline stages","AI can help with sales tasks, but trust is not an automation problem","Credibility comes from genuine conversations, not reciting a sales script","You can do good work and still lose the deal"],"partnership_formats":[],"partnership_url":null,"brands":["Membrain","Objective Management Group"],"posts_cited":12,"latest_post":"2026-09-14","similar":[{"id":"karl-johan-lantz","url":"https://b2binfluencer.marketing/creators/karl-johan-lantz/"},{"id":"peter-tull","url":"https://b2binfluencer.marketing/creators/peter-tull/"},{"id":"stefan-kl-vning","url":"https://b2binfluencer.marketing/creators/stefan-kl-vning/"}],"engagement":null},{"id":"slavisa-bogdanovic","name":"Slavisa Bogdanovic","url":"https://b2binfluencer.marketing/creators/slavisa-bogdanovic/","markdown_url":"https://b2binfluencer.marketing/creators/slavisa-bogdanovic.md","descriptor":"Slavisa Bogdanovic is a copywriter who writes sales-focused ads and campaigns for agency clients and direct-to-consumer brands. The posts emphasize understanding customers and matching ad messages to landing pages.","linkedin_followers":1218,"linkedin_url":"https://www.linkedin.com/in/slavisabogdanovic","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/slavisa-bogdanovic.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads"],"audiences":["agency-owners"],"verdict":"Useful for diagnosing and writing sales copy that matches customer doubts and landing pages.","best_for":"A DTC skincare brand with ads that get attention but do not convert.","not_for":"Paid sponsored posts, affiliate slots, and co-marketing measured on impressions and engagement do not fit.","takeaways":["Diagnose why an ad fails before making more ads.","Keep the ad and landing page on the same promise.","A hook should attract likely buyers, not just attention."],"check_first":"Ask for recent comparable category work and the questions asked before a first draft.","main_ideas":["Understand the customer's doubts before writing to convert","Diagnose why an ad fails before making more ads","Attract likely buyers, not just attention","Keep the ad and landing page on the same promise","A copywriter should reduce management work, not add to it"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Jaguar"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"william-k-balash","name":"William K Balash","url":"https://b2binfluencer.marketing/creators/william-k-balash/","markdown_url":"https://b2binfluencer.marketing/creators/william-k-balash.md","descriptor":"William K Balash writes about shipping and logistics strategy for e-commerce businesses, including how delivery decisions affect growth, customer experience, and profit margins.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/williamkbalash","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/william-k-balash.webp","topics":["ecommerce","supply-chain"],"audiences":["ecommerce-brands"],"verdict":"Useful for explaining how shipping and logistics choices affect e-commerce growth, customer trust, and margins.","best_for":"A third-party logistics provider or shipping-focused brand planning co-marketing content on e-commerce shipping strategy.","not_for":"Consumer lifestyle video campaigns or general B2B marketing software needing broad reach and entertainment.","takeaways":["Logistics is either fuel or friction, depending on whether shipping is designed to support growth.","The package carries the brand, so late deliveries and poor communication affect brand trust.","Shipping gets reviewed only when it breaks, making late shipping decisions a hidden margin killer."],"check_first":"Confirm sponsored collaborations, available formats, disclosure and review rules, and recent LinkedIn audience data.","main_ideas":["Logistics is either fuel or friction — and the difference is design","The package carries the brand, so logistics is reputational","Shipping gets reviewed only when it breaks, and that's where margins leak","Growth magnifies existing chaos rather than fixing it","Customer-friendly returns still need protection against abuse"],"partnership_formats":[],"partnership_url":null,"brands":["Quandary Shipping","DHL eCommerce","USPS"],"posts_cited":16,"latest_post":"2026-08-21","similar":[],"engagement":null},{"id":"michael-shields","name":"Michael Shields","url":"https://b2binfluencer.marketing/creators/michael-shields/","markdown_url":"https://b2binfluencer.marketing/creators/michael-shields.md","descriptor":"Michael Shields shares practical procurement advice on supplier risk, pricing and negotiation, and helps sales teams understand how buyers evaluate vendors.","linkedin_followers":27112,"linkedin_url":"https://www.linkedin.com/in/shieldsmichaeld","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-shields.webp","topics":["sales","procurement"],"audiences":["b2b-sales-teams"],"verdict":"Michael Shields is most useful for clear, buyer-centered procurement explanations on supplier continuity, discount logic, and including procurement in sales planning.","best_for":"A vendor-risk, supplier-continuity, or procurement-intelligence brand targeting procurement leaders and sales teams.","not_for":"A sponsored product-demonstration series needing video, integrations, benchmarks, or verified enterprise procurement director leads.","takeaways":["A supplier's survival belongs in the buying decision, not just product fit.","A discount should buy a specific concession, not settle the buyer's doubt.","Procurement sees the deal earlier than sales does, and sales planning leaves it out."],"check_first":"Ask about sponsorship terms, deliverables, delivery history, product demos, and audience composition.","main_ideas":["A supplier’s survival belongs in the buying decision, not just product fit","A discount should buy a specific concession, not settle the buyer’s doubt","Procurement sees the deal earlier than sales does, and sales planning leaves it out","Credit other practitioners and refuse to rank them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"eric-hangartner","name":"Eric Hangartner","url":"https://b2binfluencer.marketing/creators/eric-hangartner/","markdown_url":"https://b2binfluencer.marketing/creators/eric-hangartner.md","descriptor":"Eric Hangartner works with Joyryde, an ecommerce email-marketing agency, helping brands improve email strategy, automations, design, lead capture, and SMS. The posts also discuss Klaviyo migrations and email segmentation.","linkedin_followers":968,"linkedin_url":"https://www.linkedin.com/in/erichangartner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-hangartner.webp","topics":["ecommerce","email-marketing","ecommerce-retention"],"audiences":["ecommerce-brands"],"verdict":"Useful for ecommerce email strategy, Klaviyo migrations, segmentation, automations, design, lead capture, and SMS through Joyryde.","best_for":"Direct-to-consumer ecommerce brands on Klaviyo with existing flows, plateaued revenue, wanting ongoing email work.","not_for":"Brands seeking paid creator sponsorship placements, large consumer reach, or published rate cards.","takeaways":["Over-segmenting a multi-category email list coincided with lower revenue; loosening segments brought revenue back.","The incoming team should own a platform migration, not the outgoing one.","Hangartner's Laywine's post reports 345% year-over-year growth from sustained work, not one quick win."],"check_first":"Confirm whether they offer agency email work, not sponsorship, and ask for audience data.","main_ideas":["Over-segmenting an email list can cost revenue: consistency matters more than perfect relevance","Growth comes from compounding small improvements over a year, not one big win","The incoming team should own a platform migration, not the outgoing one","Making clients happy is the job itself, and the offer extends beyond email"],"partnership_formats":[],"partnership_url":null,"brands":["Joyryde","Laywine's","Klaviyo"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"andrew-mccomb","name":"Andrew McComb","url":"https://b2binfluencer.marketing/creators/andrew-mccomb/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-mccomb.md","descriptor":"Andrew McComb works in ecommerce, with a focus on Shopify store performance, conversion, and growth. McComb's posts discuss improving site speed and customer journeys, and he announced joining Shopify as a Senior Solutions Engineer in Professional Services & Growth Services.","linkedin_followers":1358,"linkedin_url":"https://www.linkedin.com/in/andrew-mccomb-75534855","youtube_url":null,"photo_url":null,"topics":["ecommerce"],"audiences":["ecommerce-brands"],"verdict":"Andrew McComb is most useful for Shopify speed, conversion, and growth diagnostics.","best_for":"Shopify Plus agencies or ecommerce brands needing site speed and CRO audit support.","not_for":"High-reach consumer sponsorship or campaigns needing verified client results and named case studies.","takeaways":["Slow stores can mean weaker visibility, more drop-off, lower conversion, wasted ad spend, and internal firefighting.","Beauty ecommerce growth depends on social discovery, customer experience, and loyalty ecosystems more than monthly campaigns.","They announced joining Shopify as a Senior Solutions Engineer in Professional Services & Growth Services."],"check_first":"Confirm what Andrew McComb can do externally given the Shopify role and request written scope.","main_ideas":["Treat site speed as a source of lost sales, not a technical extra","Build a growth system instead of starting from zero each month"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","BFG Digital","Built For Growth Digital"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"alexander-oddo","name":"Alexander Oddo","url":"https://b2binfluencer.marketing/creators/alexander-oddo/","markdown_url":"https://b2binfluencer.marketing/creators/alexander-oddo.md","descriptor":"Alexander Oddo shares practical cybersecurity awareness content, explaining phishing and fraud tactics, human risk, and the security challenges raised by AI.","linkedin_followers":11813,"linkedin_url":"https://www.linkedin.com/in/alexoddo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alexander-oddo.webp","topics":["artificial-intelligence","cybersecurity","social-engineering"],"audiences":[],"verdict":"They are most useful for accessible cybersecurity awareness content explaining phishing, fraud recovery and AI risk to a general audience.","best_for":"It fits cybersecurity awareness or training companies seeking content or speaking on phishing, human risk and AI risk.","not_for":"It does not fit security operations or threat intelligence vendors needing original technical research or measured results.","takeaways":["Scammers pose as FBI and IC3 recovery specialists after a fraud.","Phishing defense should be a basic life skill, not just annual training.","AI risk comes from optimization and complexity, not evil models."],"check_first":"Confirm commercial terms and request recent post-level performance and audience demographics.","main_ideas":["Criminals re-target fraud victims by posing as the FBI and IC3","Phishing defense should be a basic life skill, not an annual course","AI risk comes from optimization and complexity, not evil models"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-24","similar":[{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"},{"id":"landon-winkelvoss","url":"https://b2binfluencer.marketing/creators/landon-winkelvoss/"},{"id":"carlton-brailey","url":"https://b2binfluencer.marketing/creators/carlton-brailey/"}],"engagement":null},{"id":"randy-altschuler","name":"Randy Altschuler","url":"https://b2binfluencer.marketing/creators/randy-altschuler/","markdown_url":"https://b2binfluencer.marketing/creators/randy-altschuler.md","descriptor":"Randy Altschuler co-founded Xometry, a manufacturing technology company that connects buyers with manufacturers. After 13 years building the company, Altschuler announced a move to executive chairman as Sanjeev Singh Sahni took over as CEO.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/randyaltschuler","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","supply-chain"],"audiences":[],"verdict":"Randy Altschuler is most useful for strategic insight on manufacturing technology, AI supply chain, and advisory fit.","best_for":"Manufacturing technology company seeking board or strategic advisory on AI-enabled supply chain growth.","not_for":"Campaigns buying creator reach, sponsorship, or independent vendor-neutral commentary.","takeaways":["Xometry tools are embedded in Siemens industrial software so engineers avoid switching platforms.","Board appointment connects AI experience to quoting, supplier matching, and procurement.","Q1 2026 results pair growth figures with manufacturers and engineers behind them."],"check_first":"Confirm recent LinkedIn audience analytics and documented follower roles for board or advisory brief.","main_ideas":["The supply-chain shift is about buyer expectations, not just technology","AI claims should be measured by operating data, not announcements","Distribution works best embedded in tools engineers already use","A marketplace is judged by both sides and by when engineers arrive","Public results are told as a mission story, numbers first"],"partnership_formats":[],"partnership_url":null,"brands":["Xometry","Thomas","Siemens","Weights & Biases"],"posts_cited":13,"latest_post":"2026-09-23","similar":[{"id":"delphine-clement","url":"https://b2binfluencer.marketing/creators/delphine-clement/"},{"id":"keith-dunnell","url":"https://b2binfluencer.marketing/creators/keith-dunnell/"},{"id":"peter-koerte","url":"https://b2binfluencer.marketing/creators/peter-koerte/"}],"engagement":null},{"id":"jonathan-walters","name":"Jonathan Walters","url":"https://b2binfluencer.marketing/creators/jonathan-walters/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-walters.md","descriptor":"Jonathan Walters writes and speaks about freight markets, logistics, manufacturing, and supply chains. Walters's LinkedIn posts also promote industry events, including events connected with the CSCMP Chicago Roundtable.","linkedin_followers":8144,"linkedin_url":"https://www.linkedin.com/in/jonathan-walters-53a99a4","youtube_url":null,"photo_url":null,"topics":["supply-chain","manufacturing"],"audiences":["supply-chain-professionals"],"verdict":"Useful for freight market commentary and supply chain event promotion to a niche LinkedIn audience.","best_for":"A logistics technology campaign on freight-cycle analysis, not a product pitch.","not_for":"Paid creator deals needing sponsorship packages, rate cards, or guaranteed reach.","takeaways":["They challenge freight recovery talk: spot and contract rates remain inverted and capacity is abundant.","They say manufacturing demand has not improved, citing ISM Manufacturing PMI contracting over two years.","They recommend tracking efficiency and resiliency KPIs alongside on-time performance and forecast accuracy."],"check_first":"Confirm sponsorship or partnership programme, rate card, audience composition, and recent post engagement.","main_ideas":["Freight recovery needs more than optimistic headlines","Track resilience and efficiency alongside service","Tariffs do not guarantee a manufacturing return"],"partnership_formats":[],"partnership_url":null,"brands":["Foley & Lardner LLP","CSCMP Chicago Roundtable","CSCMP - Council of Supply Chain Management Professionals","Hong Kong Trade Development Council"],"posts_cited":17,"latest_post":"2026-09-29","similar":[{"id":"len-pannett","url":"https://b2binfluencer.marketing/creators/len-pannett/"},{"id":"heather-hoover-salomon","url":"https://b2binfluencer.marketing/creators/heather-hoover-salomon/"},{"id":"anthony-jasso","url":"https://b2binfluencer.marketing/creators/anthony-jasso/"}],"engagement":null},{"id":"jim-kaskade","name":"Jim Kaskade","url":"https://b2binfluencer.marketing/creators/jim-kaskade/","markdown_url":"https://b2binfluencer.marketing/creators/jim-kaskade.md","descriptor":"Jim Kaskade writes about enterprise AI strategy, including how businesses evaluate AI tools, deploy agents across workplace systems, and manage procurement, costs, and risks. Kaskade's LinkedIn posts also promote CEO Playbooks under the OperatorOS name.","linkedin_followers":29808,"linkedin_url":"https://www.linkedin.com/in/jimkaskade","youtube_url":"https://www.youtube.com/channel/UC6muPc4Cu2_FUIN_ZhX-s2g","photo_url":"https://b2binfluencer.marketing/assets/avatars/jim-kaskade.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Jim Kaskade is most useful for enterprise AI strategy commentary on procurement, agents, costs, and risk.","best_for":"A B2B AI platform selling agent orchestration or enterprise workflow software.","not_for":"A consumer brand seeking sponsored creator content for younger consumers.","takeaways":["AI tool choices are procurement decisions, not model comparisons.","Whoever owns agent routing owns the buyer.","AI companies should be judged on unit economics, not demos."],"check_first":"Ask for advisory evidence and audience data showing enterprise buyers.","main_ideas":["AI tool choices are procurement decisions, not model comparisons","Whoever owns agent routing owns the buyer","AI companies should be judged on unit economics, not demos","Military AI needs open evaluation and enforceable constraints, not refusal","A repeatable argument format with a commercial layer attached"],"partnership_formats":[],"partnership_url":null,"brands":["OperatorOS"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"shiyue-lou","name":"Shiyue Lou","url":"https://b2binfluencer.marketing/creators/shiyue-lou/","markdown_url":"https://b2binfluencer.marketing/creators/shiyue-lou.md","descriptor":"Shiyue Lou works in fragrance marketing, focusing on the Chinese perfume market and helping an independent Chinese fragrance brand expand internationally. Lou shares market analysis in the #ChineseFragranceFriday series and has described hands-on work across social media, events, product marketing, business development, logistics, and retail outreach.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shiyue-lou-031995","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shiyue-lou.webp","topics":["b2b-marketing"],"audiences":[],"verdict":"Shiyue Lou is most useful for Chinese fragrance market insight and hands-on international expansion work.","best_for":"A Chinese independent fragrance house or composition house seeking France and Spain market entry.","not_for":"Paid creator-content bookings or reach campaigns needing documented sponsorship formats and large consumer audience.","takeaways":["Scent sells in person, so physical channels carry conversion.","A small brand competes on distinctiveness, not scale.","Consistent identity beats posting volume when there is no media budget."],"check_first":"Confirm sponsorship formats, deliverables, terms, and audience analytics before planning paid placement.","main_ideas":["Scent sells in person, so the physical channel carries conversion","A small brand competes on distinctiveness, not scale","Consistent identity beats posting volume when there is no media budget","The stigma around Chinese fragrance has softened, and curiosity is real but not enough","Technical fragrance work needs translating into stories clients can use"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-09-16","similar":[{"id":"janine-huizeling","url":"https://b2binfluencer.marketing/creators/janine-huizeling/"},{"id":"david-son","url":"https://b2binfluencer.marketing/creators/david-son/"},{"id":"meenank-minnu","url":"https://b2binfluencer.marketing/creators/meenank-minnu/"}],"engagement":null},{"id":"suharsh-mahajan","name":"Suharsh Mahajan","url":"https://b2binfluencer.marketing/creators/suharsh-mahajan/","markdown_url":"https://b2binfluencer.marketing/creators/suharsh-mahajan.md","descriptor":"Suharsh Mahajan shares practical ways to use data and customer insights to improve e-commerce and retail growth, including customer retention, pricing, and conversion.","linkedin_followers":5947,"linkedin_url":"https://www.linkedin.com/in/suharshmahajan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/suharsh-mahajan.webp","topics":["ecommerce","pricing-strategy"],"audiences":["ecommerce-operators"],"verdict":"Suharsh Mahajan is most useful for story-led explanations of e-commerce retention, pricing, and conversion questions.","best_for":"A B2B ecommerce analytics platform planning a co-branded thought-leadership series on repeat purchasing.","not_for":"A fashion retailer seeking a short-term placement with verified conversion or returns results.","takeaways":["A jewelry store post asks how many January buyers returned in February or March.","A D2C skincare dashboard looked healthy while profit fell from discount-driven orders.","A fashion post presents Trylle virtual try-on benefits without test data."],"check_first":"Confirm audience demographics and recent retention-focused post performance before contacting them.","main_ideas":["Ask what is driving growth before spending more to get it","Numbers need context to say whether a business is healthy","Test a focused price change instead of reaching for blanket discounts","Make the buying decision easier, not just the marketing louder"],"partnership_formats":[],"partnership_url":null,"brands":["Trylle"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"eric-coats","url":"https://b2binfluencer.marketing/creators/eric-coats/"},{"id":"aman-jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/"},{"id":"aminat-hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/"}],"engagement":null},{"id":"craig-blum","name":"Craig Blum","url":"https://b2binfluencer.marketing/creators/craig-blum/","markdown_url":"https://b2binfluencer.marketing/creators/craig-blum.md","descriptor":"Craig Blum writes about leading Customer Success teams in B2B software, with a focus on revenue growth, executive influence, scaled customer engagement, and balancing automation with human judgment.","linkedin_followers":2855,"linkedin_url":"https://www.linkedin.com/in/craigblum","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/craig-blum.webp","topics":["leadership","customer-success"],"audiences":["customer-success-leaders"],"verdict":"Craig Blum is most useful for arguments that Customer Success can drive revenue and influence executive decisions.","best_for":"A B2B SaaS company selling CS, engagement, or revenue software, or a CS leadership team.","not_for":"Consumer or broad-market brands buying reach and turnkey paid placements.","takeaways":["Customer Success should help steer the business, not only protect renewals.","Growth means finding expansion opportunities, not only preventing churn.","Use automation for reach, but people for judgment."],"check_first":"Confirm whether they offer advisory conversations or paid placements, and ask for post performance.","main_ideas":["Customer Success should help steer the business","Growth means finding expansion opportunities, not only preventing churn","Scaled service should still feel relevant to each customer","Use automation for reach, but people for judgment"],"partnership_formats":[],"partnership_url":null,"brands":["Slack"],"posts_cited":11,"latest_post":"2025-12-17","similar":[],"engagement":null},{"id":"chris-johnson","name":"Chris Johnson","url":"https://b2binfluencer.marketing/creators/chris-johnson/","markdown_url":"https://b2binfluencer.marketing/creators/chris-johnson.md","descriptor":"Chris Johnson writes about healthcare operations and technology, focusing on how health systems can connect operational data and tools to improve patient flow, capacity, staffing, and care delivery.","linkedin_followers":3928,"linkedin_url":"https://www.linkedin.com/in/csjohnson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-johnson.webp","topics":["artificial-intelligence","leadership","healthcare","digital-transformation"],"audiences":[],"verdict":"Chris Johnson is most useful for explaining connected health-system operations and why platforms matter beyond point solutions.","best_for":"This fits an enterprise healthcare operations software campaign targeting health system operations leaders.","not_for":"This does not fit direct-to-patient telehealth or patient-engagement app consumer acquisition campaigns.","takeaways":["Interoperability is only the beginning; connected operational intelligence is the larger opportunity.","Value has shifted from buying point solutions to building a connected enterprise platform.","Operations exists to create the conditions for healing."],"check_first":"Confirm media kit, deliverables, commercial terms, right contact, and audience data.","main_ideas":["Interoperability is only the beginning; connected operational intelligence is the larger opportunity","Value has shifted from buying point solutions to building a connected enterprise platform","Operations exists to create the conditions for healing","Connection over silos is a consistent priority, but not a case for rip-and-replace","A repeatable way of arguing: start with a trigger, then reframe the obvious reading"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"leanne-regalla","name":"Leanne Regalla","url":"https://b2binfluencer.marketing/creators/leanne-regalla/","markdown_url":"https://b2binfluencer.marketing/creators/leanne-regalla.md","descriptor":"Leanne Regalla is a B2B conversion copywriter who writes and reviews website and sales copy. Regalla's posts focus on making messaging clear to different kinds of business decision-makers.","linkedin_followers":1403,"linkedin_url":"https://www.linkedin.com/in/leanne-regalla-b2b-messaging-strategy-marketing-copywriter-tech-saas-supply-chain","youtube_url":null,"photo_url":null,"topics":["sales"],"audiences":["b2b-marketing-teams"],"verdict":"Leanne Regalla is most useful for B2B web and sales copy that serves several decision makers and fast and careful readers.","best_for":"B2B SaaS company needing a copy audit or messaging framework for mixed decision makers.","not_for":"Brands seeking sponsorship, media kits, fixed rates, or reach guarantees.","takeaways":["One page should serve four decision-maker styles: spontaneous, competitive, methodical, humanistic.","Check if the headline and hero explain what, who, and how.","Put key information up front for fast readers, then answer slower readers' questions."],"check_first":"Confirm copy review scope, rates, deliverables, and audience data.","main_ideas":["One page should serve four kinds of decision-maker","Put the customer at the center of the marketing story","Write for the fast reader and the careful reader on the same page"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"jitendra-kumar","url":"https://b2binfluencer.marketing/creators/jitendra-kumar/"},{"id":"slavisa-bogdanovic","url":"https://b2binfluencer.marketing/creators/slavisa-bogdanovic/"},{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"}],"engagement":null},{"id":"royston-g-king","name":"Royston G King","url":"https://b2binfluencer.marketing/creators/royston-g-king/","markdown_url":"https://b2binfluencer.marketing/creators/royston-g-king.md","descriptor":"Royston G King shares advice on improving ecommerce websites and growing online sales through paid social advertising, email and SMS marketing.","linkedin_followers":5293,"linkedin_url":"https://www.linkedin.com/in/royston-g-king","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/royston-g-king.webp","topics":["ecommerce","paid-ads","conversion-rate-optimization","paid-social-advertising"],"audiences":["dtc-ecommerce-brands"],"verdict":"Royston G King is most useful for practical ecommerce conversion advice and connecting paid social with email and SMS.","best_for":"A direct-to-consumer ecommerce brand with steady traffic that wants to fix conversion before scaling paid social.","not_for":"A B2B software sponsored thought-leadership series with a fixed media fee.","takeaways":["Fix the conversion path before spending more on traffic.","Product and offer come before traffic.","Long-running, correctly managed ads compound with back-end email and SMS."],"check_first":"Confirm commercial terms, verified client results, and audience data before contacting them.","main_ideas":["Fix the conversion path before spending more on traffic","Product and offer come before traffic","Long-running, correctly managed ads compound with back-end email and SMS"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","nativeco.com","monicaandandy.com","organifishop.com"],"posts_cited":9,"latest_post":"2026-08-15","similar":[{"id":"jitendra-kumar","url":"https://b2binfluencer.marketing/creators/jitendra-kumar/"},{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"shubham-shukla","url":"https://b2binfluencer.marketing/creators/shubham-shukla/"}],"engagement":null},{"id":"staci-lapis","name":"Staci Lapis","url":"https://b2binfluencer.marketing/creators/staci-lapis/","markdown_url":"https://b2binfluencer.marketing/creators/staci-lapis.md","descriptor":"Staci Lapis is an educator moving into UX and product design, with a focus on inclusive learning tools and educational technology. Their work includes Studywavve, a student collaboration app concept designed to help learners find resources, connect with peers, and share feedback.","linkedin_followers":1700,"linkedin_url":"https://www.linkedin.com/in/stacilapisuxd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/staci-lapis.webp","topics":["ux"],"audiences":[],"verdict":"Useful for inclusive EdTech UX design thinking and written LinkedIn content tied to classroom experience.","best_for":"An EdTech brand building inclusive learning tools for multilingual learners seeking a UX design collaborator.","not_for":"A campaign needing sponsorship packages, video production, proven buyer reach, or shipped-product results.","takeaways":["Studywavve features profiles, resource filters, peer matching, virtual meetups, and assignment feedback messaging.","They describe ten years in language instruction and community building.","They publish iteration updates and credit outside feedback."],"check_first":"Before contacting, confirm video capability, paid partnership terms, audience composition, and portfolio files.","main_ideas":["Equity should shape what a learning tool lets students do","Teaching and community-building experience can inform inclusive design","Design work should have a clear reason and improve through feedback"],"partnership_formats":[],"partnership_url":null,"brands":["Studywavve","TeachUp EdTech"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"charlie-miller","url":"https://b2binfluencer.marketing/creators/charlie-miller/"},{"id":"sue-ly","url":"https://b2binfluencer.marketing/creators/sue-ly/"},{"id":"jorge-valenzuela","url":"https://b2binfluencer.marketing/creators/jorge-valenzuela/"}],"engagement":null},{"id":"tom-kerr","name":"Tom Kerr","url":"https://b2binfluencer.marketing/creators/tom-kerr/","markdown_url":"https://b2binfluencer.marketing/creators/tom-kerr.md","descriptor":"Tom Kerr shares practical advice for B2B sales teams, especially on handling objections, building sales champions, and understanding what matters to stakeholders in enterprise deals. Kerr also demonstrates using AI tools to turn call recordings into sales notes and CRM updates.","linkedin_followers":6001,"linkedin_url":"https://www.linkedin.com/in/tomkerr24","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-kerr.webp","topics":["artificial-intelligence","sales","enterprise-sales"],"audiences":["sales-leaders"],"verdict":"Tom Kerr is most useful for practical B2B sales advice on objections, champions, discovery, and AI-assisted CRM notes.","best_for":"An enterprise sales enablement campaign for B2B SaaS teams selling into procurement-heavy accounts.","not_for":"A volume-reach sponsorship for general productivity or project-management tools aimed at all business professionals.","takeaways":["A price objection is a request for information, not a cue to discount.","\"I think so\" is a warning that there is no champion.","Enterprise deals are lost in shallow discovery, not on price or product."],"check_first":"Confirm formats, rates, usage terms, and audience evidence before pricing the work.","main_ideas":["A price objection is a request for information, not a cue to discount","\"I think so\" is a warning that there is no champion","Enterprise deals are lost in shallow discovery, not on price or product","Sales admin is a selling problem, so automate it with a review step","The teaching method: lead with the loss, then hand over the move"],"partnership_formats":[],"partnership_url":null,"brands":["Notion","Manus"],"posts_cited":10,"latest_post":"2026-07-28","similar":[{"id":"gianna-scorsone","url":"https://b2binfluencer.marketing/creators/gianna-scorsone/"},{"id":"askia-sisay","url":"https://b2binfluencer.marketing/creators/askia-sisay/"},{"id":"daniel-steinberg","url":"https://b2binfluencer.marketing/creators/daniel-steinberg/"}],"engagement":null},{"id":"wendy-lieber","name":"Wendy Lieber","url":"https://b2binfluencer.marketing/creators/wendy-lieber/","markdown_url":"https://b2binfluencer.marketing/creators/wendy-lieber.md","descriptor":"Wendy Lieber focuses on helping businesses generate more revenue from the customers, past conversations, and leads already in their CRM. Her posts emphasize assigning clear ownership, following up, segmenting contacts, and using content to restart sales conversations.","linkedin_followers":7678,"linkedin_url":"https://www.linkedin.com/in/wendylieber","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/wendy-lieber.webp","topics":["sales","content-marketing","content-strategy"],"audiences":["b2b-marketing-teams"],"verdict":"Wendy Lieber is most useful for CRM reactivation, sales-led content, and finding growth in existing contacts.","best_for":"B2B marketing agency building CRM reactivation and content strategy offers.","not_for":"Consumer wellness paid placement campaign needing high reach and audience engagement data.","takeaways":["Assign one person to own CRM follow-up, segmentation, campaigns, and results.","Call five customers and revisit stalled leads.","Use objections from lost deals to shape content."],"check_first":"Confirm LinkedIn follower demographics, newsletter list figures, and prior webinar attendance data.","main_ideas":["The next million may already be in the CRM","The CRM problem is ownership, not effort","Sales creates oxygen; operational problems should not run the company","Closed-lost deals are content research","Marketing assets are part of what a company is worth"],"partnership_formats":[],"partnership_url":null,"brands":["ContentBacon","Side of Bacon","CPR for Your CRM"],"posts_cited":11,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"glynis-e-devine","name":"Glynis E. Devine","url":"https://b2binfluencer.marketing/creators/glynis-e-devine/","markdown_url":"https://b2binfluencer.marketing/creators/glynis-e-devine.md","descriptor":"Glynis E. Devine works with IT and cybersecurity organizations to develop women leaders, including through leadership programs and work focused on sustainable performance and retention.","linkedin_followers":6504,"linkedin_url":"https://www.linkedin.com/in/glynisedevinespeaker","youtube_url":"https://www.youtube.com/channel/UCYNd1eLhFsplectPwQthVyA","photo_url":"https://b2binfluencer.marketing/assets/avatars/glynis-e-devine.webp","topics":["leadership","cybersecurity","community-building"],"audiences":[],"verdict":"Glynis E. Devine is most useful for women's leadership development in IT and cybersecurity.","best_for":"A cybersecurity company proposing a women's leadership program to improve retention and customer-facing leadership.","not_for":"A product vendor seeking technical comparisons, benchmarks, SOC tool demos, or trial signups.","takeaways":["Sustained performance is designed, not willed.","Retention is a misalignment problem, not a pay problem.","Customer insight breaks when people closest to customers are not in the room."],"check_first":"Confirm audience demographics, recent post results, and partnership terms before contacting.","main_ideas":["The claim that women juggle too much to lead well is backwards","Sustained performance is designed, not willed","Retention is a misalignment problem, not a pay problem","Customer insight breaks when the people closest to customers are not in the room","Community is infrastructure, not follow-up"],"partnership_formats":[],"partnership_url":null,"brands":["She-Suite Leaders","ESET","ChannelNext Events","eChannelNEWS (published by TechnoPlanet)","CanIT Collective"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"hamish-mckay","name":"Hamish McKay","url":"https://b2binfluencer.marketing/creators/hamish-mckay/","markdown_url":"https://b2binfluencer.marketing/creators/hamish-mckay.md","descriptor":"Hamish McKay is a co-founder of Order Editing, a Shopify app for order editing, checkout and post-purchase upsells, and customer retention.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/hamish-mckay","youtube_url":"https://www.youtube.com/channel/UCIuMsyuR5k1SMbaS_2lK5Uw","photo_url":"https://b2binfluencer.marketing/assets/avatars/hamish-mckay.webp","topics":["ecommerce","startup"],"audiences":["ecommerce-founders","b2b-saas-founders","shopify-merchants"],"verdict":"Explaining Shopify post-purchase and retention problems through Order Editing product examples and founder lessons.","best_for":"Campaigns selling retention or post-purchase tools to Shopify merchants and founders.","not_for":"Consumer lifestyle sponsorships or campaigns needing broad consumer reach and published rates.","takeaways":["A cancellation is usually a problem with an alternative, not a lost customer.","Post-purchase offers run on a very short clock.","A text-message test for Bobbi Brown reported a 10.7% post-purchase upsell rate."],"check_first":"Confirm audience analytics, media kit, rates, and whether the 10.7% upsell result is typical.","main_ideas":["The valuable part of a Shopify store is after the buy button","A cancellation is usually a problem with an alternative, not a lost customer","Post-purchase offers run on a very short clock","Teach each feature where clients already talk","Profit and ownership come before growth at any cost"],"partnership_formats":[],"partnership_url":null,"brands":["Order Editing","Shopify","Dean Leibbrandt","Jaryd Leibbrandt","eCommerce Equation","Oz Hair & Beauty","Summer Fridays","Gymshark","Showpo","Ridge"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"jacques-du-plessis","url":"https://b2binfluencer.marketing/creators/jacques-du-plessis/"},{"id":"joe-wyatt","url":"https://b2binfluencer.marketing/creators/joe-wyatt/"},{"id":"stavros-symeonidis","url":"https://b2binfluencer.marketing/creators/stavros-symeonidis/"}],"engagement":null},{"id":"muhammad-anas-raza","name":"Muhammad Anas Raza","url":"https://b2binfluencer.marketing/creators/muhammad-anas-raza/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-anas-raza.md","descriptor":"Muhammad Anas Raza works on paid acquisition, especially Meta ads. Their posts focus on improving lead quality, diagnosing conversion-funnel problems, and tracking whether ad leads turn into sales.","linkedin_followers":1405,"linkedin_url":"https://www.linkedin.com/in/anasraza-digitalmarketing","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-anas-raza.webp","topics":["paid-ads","meta-ads","lead-generation","performance-marketing","unit-economics"],"audiences":[],"verdict":"Muhammad Anas Raza is most useful for diagnosing Meta ad funnels where cheap leads fail to become sales.","best_for":"B2B lead-generation agencies or brands needing paid-acquisition funnel diagnosis before spending more budget.","not_for":"Consumer lifestyle or entertainment brands seeking sponsored posts and lowest-cost high-volume leads.","takeaways":["A roughly $3 cost per lead produced unresponsive or unqualified prospects for one campaign.","Raising cost per lead to about $16 reduced lead volume but improved sales calls.","A green dashboard can hide weak intent, broken tracking, or a confusing offer."],"check_first":"Confirm the six-page teardown, the $3-to-$16 campaign context, and a reference.","main_ideas":["A cheap cost per lead measures your form, not your customers","A green dashboard is the most dangerous thing in the account","Diagnose the funnel before you spend more, and show the diagnosis","The stated priorities: paid funnels, tracking and unit economics — and what the account will not do"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"lauren-taylor","name":"Lauren Taylor","url":"https://b2binfluencer.marketing/creators/lauren-taylor/","markdown_url":"https://b2binfluencer.marketing/creators/lauren-taylor.md","descriptor":"Lauren Taylor works in learner recruitment for UK training providers, helping build year-round pipelines for funded courses. Her posts also describe connecting jobseekers with employers through employability programmes.","linkedin_followers":5194,"linkedin_url":"https://www.linkedin.com/in/laurentaylor79","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lauren-taylor.webp","topics":["recruiting"],"audiences":["recruiters"],"verdict":"Lauren Taylor is most useful for UK training providers seeking steadier year-round learner recruitment for funded courses.","best_for":"A UK training provider or further education college with funded adult courses and empty seats.","not_for":"Consumer education technology brands or online course marketplaces seeking high-volume sponsored content.","takeaways":["Fully funded is not on its own a reason for someone to enrol.","Providers should connect courses to outcomes like new career, promotion or higher earnings.","Empty course places can reflect late or inconsistent recruitment, not lack of interest."],"check_first":"Confirm post-level results, viewer job-title data, and what commercial formats are offered.","main_ideas":["Funded places stay empty because recruitment starts too late","Sell what the course changes, not the qualification","Recruitment is a system, not luck","Employability work puts candidates in front of employers","Stay visible every week, including when there is nothing to sell"],"partnership_formats":[],"partnership_url":null,"brands":["The Skills Angels","StaffPower Group"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"kalpesh-baxi","url":"https://b2binfluencer.marketing/creators/kalpesh-baxi/"},{"id":"chuck-moran","url":"https://b2binfluencer.marketing/creators/chuck-moran/"},{"id":"vas-georgiou","url":"https://b2binfluencer.marketing/creators/vas-georgiou/"}],"engagement":null},{"id":"chris-avery","name":"Chris Avery","url":"https://b2binfluencer.marketing/creators/chris-avery/","markdown_url":"https://b2binfluencer.marketing/creators/chris-avery.md","descriptor":"Chris Avery advises ecommerce businesses on Google Ads, connecting campaign performance with margins, stock, customer economics and growth decisions.","linkedin_followers":9207,"linkedin_url":"https://www.linkedin.com/in/chrisaveryjudeluxe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-avery.webp","topics":["ecommerce","paid-ads","unit-economics","google-ads"],"audiences":["ecommerce-brands"],"verdict":"Chris Avery offers a second opinion on whether Google Ads spend supports ecommerce margins and growth decisions.","best_for":"Established ecommerce brands spending £10,000 or more a month on Google Ads needing review.","not_for":"Brands seeking paid sponsored posts, media kits, or influencer style campaigns.","takeaways":["A £24.99 product leaves £3.54 before advertising after production, shipping, returns and payment fees.","Spending £15 to acquire a customer would lose £11.46 per sale.","A free 30-minute Commercial Review involves an initial conversation with no account access."],"check_first":"Confirm whether they accept sponsorship work and ask for audience, engagement, rates and formats.","main_ideas":["Fix the underlying economics before buying traffic","Running the account is a different job from judging the business","Agency support is only a fix if it adds expertise, capacity and accountability","A second opinion should start with a conversation, not account access"],"partnership_formats":["Free 30-minute Commercial Review","Paid audit or agency support"],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"daryl-holley","name":"Daryl Holley","url":"https://b2binfluencer.marketing/creators/daryl-holley/","markdown_url":"https://b2binfluencer.marketing/creators/daryl-holley.md","descriptor":"Daryl Holley writes about manufacturing leadership and lean operations, with a focus on how executive priorities, plant metrics, and listening to plant managers affect day-to-day performance.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/daryl-holley-9953236","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daryl-holley.webp","topics":["leadership","operational-excellence","continuous-improvement","lean-manufacturing"],"audiences":[],"verdict":"Daryl Holley is most useful for diagnosing executive misalignment and lean leadership problems through specific plant-level examples.","best_for":"A recruiting campaign on lean leadership and executive alignment.","not_for":"A paid sponsored video series with performance terms.","takeaways":["Conflicting sales, finance, and operations priorities leave a plant manager to reconcile them.","A downtime metric is ignored because it is not on senior leaders' scorecards.","A plant manager asked for six weeks' notice on new product launches, unheeded."],"check_first":"Confirm format, deliverables, terms, and audience analytics.","main_ideas":["Lean fails in the executive meeting, not on the shop floor","A metric review that never changes a decision is theater with a scoreboard","Plant managers are treated as order-takers; the fix is one direct question","The 2026 pressures Holley treats as live and unresolved"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"aurobindo-sundaram","name":"Aurobindo Sundaram","url":"https://b2binfluencer.marketing/creators/aurobindo-sundaram/","markdown_url":"https://b2binfluencer.marketing/creators/aurobindo-sundaram.md","descriptor":"Aurobindo Sundaram shares practical posts on personal finance, cybersecurity, leadership and photography, including guidance on health savings accounts and high-deductible health plans.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/aurobindosundaram","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aurobindo-sundaram.webp","topics":["healthcare"],"audiences":[],"verdict":"Most useful for clear educational posts on HSAs and high-deductible health plans, plus photography stories.","best_for":"An employee financial-wellness brand wanting an enrollment-timed HSA and HDHP explainer.","not_for":"Cybersecurity or AI vendors needing developer-facing technical explainers, product comparisons, or implementation guidance.","takeaways":["HSA post defines terms, lays out steps, and notes eligibility and contribution-limit caveats.","Photography posts give each image a place, how it was made, and a short reflection.","Conference posts are brief event notices and peer recommendations, not substantive cybersecurity or governance."],"check_first":"Confirm format, availability, disclosures, and recent LinkedIn audience analytics before contacting them.","main_ideas":["An HSA is an investing account, and more people should use it that way","Make the strong recommendation, then state the limits against it","Look for the picture in mundane places","Your own opinion of your work can be off-base","Use conference posts to carry the event and the speakers, not yourself"],"partnership_formats":[],"partnership_url":null,"brands":["PDA PRISM"],"posts_cited":13,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"danny-rojas","name":"Danny Rojas","url":"https://b2binfluencer.marketing/creators/danny-rojas/","markdown_url":"https://b2binfluencer.marketing/creators/danny-rojas.md","descriptor":"Danny Rojas works at iCIMS and shares practical perspectives on talent acquisition, including hard-to-fill hiring, recruiting technology, and conversations with customers about their recruiting challenges.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/danny-rojas-dfw","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","healthcare","talent-acquisition","ai-in-recruiting"],"audiences":["talent-acquisition-leaders"],"verdict":"Danny Rojas is useful for example-led discussion of hard-to-fill hiring, recruiting technology, and customer perspectives in healthcare and skilled trades.","best_for":"A talent acquisition agency serving healthcare and skilled-trades employers for a LinkedIn series.","not_for":"A vendor-neutral recruiting-strategy nonprofit or RPO wanting a platform-agnostic time-to-hire method.","takeaways":["Some diesel technician candidates are not on LinkedIn and may never have needed a resume.","A healthcare case study cites increases in applications, completed applications, and hires.","Customer conversations cover application quality, AI at the top of the funnel, and employer brand."],"check_first":"Confirm iCIMS role, disclosure, scope, approval, and how case-study metrics were measured before contacting them.","main_ideas":["Hard-to-fill roles are a pipeline problem. Build the pipeline before you need it.","Recruiting technology should give recruiters room to be partners, not just faster processors","Let practitioners name the problem in their own words","Talent acquisition is a relationship profession that outlasts the org chart"],"partnership_formats":[],"partnership_url":null,"brands":["iCIMS","Signature HealthCARE","BrightSpring Health Services"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"anthony-jasso","name":"Anthony Jasso","url":"https://b2binfluencer.marketing/creators/anthony-jasso/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-jasso.md","descriptor":"Anthony Jasso writes about transportation, logistics, and supply-chain strategy, with a focus on connecting freight decisions to a company’s wider business goals.","linkedin_followers":1434,"linkedin_url":"https://www.linkedin.com/in/ajasso2025","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-jasso.webp","topics":["supply-chain","supply-chain-resilience"],"audiences":["supply-chain-leaders"],"verdict":"Anthony Jasso is most useful for turning transportation and logistics questions into wider business strategy content.","best_for":"A B2B logistics technology or managed transportation brand wanting thought-leadership for operations and network leaders.","not_for":"A consumer-facing brand or broad-reach B2B campaign needing mass reach, viral engagement, or direct response.","takeaways":["Prospecting starts with observation and research, not a cold call.","Ask a growing company founder what might break if the business doubled.","Transportation metrics need operational context, because a late shipment could stop production."],"check_first":"Confirm audience reach, engagement results, and available collaboration format before contacting them.","main_ideas":["Understand the customer's business before proposing transportation","Prospecting starts with observation and research, not a cold call","Transportation metrics need operational context","Resilient supply chains connect transportation, warehousing, visibility, and execution","Four market shifts are changing the logistics playbook"],"partnership_formats":[],"partnership_url":null,"brands":["Leverage Supply Chain Group, LLC"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"kevin-parkerson","url":"https://b2binfluencer.marketing/creators/kevin-parkerson/"},{"id":"eva-ponce","url":"https://b2binfluencer.marketing/creators/eva-ponce/"}],"engagement":null},{"id":"adrian-corcoran","name":"Adrian Corcoran","url":"https://b2binfluencer.marketing/creators/adrian-corcoran/","markdown_url":"https://b2binfluencer.marketing/creators/adrian-corcoran.md","descriptor":"Adrian Corcoran works with Bid for Success to help companies pursue tenders and frameworks. The posts describe a focus on shaping bid solutions, developing win themes and making a company’s ability to deliver clear to evaluators.","linkedin_followers":884,"linkedin_url":"https://www.linkedin.com/in/adrian-corcoran-177b5513","youtube_url":null,"photo_url":null,"topics":["procurement"],"audiences":[],"verdict":"Adrian Corcoran is most useful for tender and framework bid strategy and delivery proof.","best_for":"This fits a windows-and-doors manufacturer or FM or maintenance contractor weighing a specific framework opportunity.","not_for":"This does not fit a software or facilities-technology vendor seeking broad-reach awareness via sponsored posts or paid amplification.","takeaways":["Polished prose is no longer the main value; solution shaping and proof matter.","Framework bids are won on proof, not claims, including compliance and traceability.","Decide whether an opportunity is right before spending bid resource."],"check_first":"Confirm follower breakdown and recent post results before contacting them about reach.","main_ideas":["The bid advantage has moved to solution architecture","Framework bids are won on proof, not claims","Procurement administration often lands on bidders","Decide whether an opportunity is right before spending bid resource"],"partnership_formats":["Solution and win-theme development","Answer planning and outline responses","Bid reviews and scoring evaluation","Bid project management","Bid administration","Interview and presentation preparation","Framework application support"],"partnership_url":null,"brands":["Bid for Success","LHC Procurement Group"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"bracha-peikes","name":"Bracha Peikes","url":"https://b2binfluencer.marketing/creators/bracha-peikes/","markdown_url":"https://b2binfluencer.marketing/creators/bracha-peikes.md","descriptor":"Bracha Peikes designs Shopify websites and works on digital marketing for product-based businesses through Ecom Queens. The posts describe helping retailers build or scale their online presence, with a focus on sites designed to convert.","linkedin_followers":7184,"linkedin_url":"https://www.linkedin.com/in/brachalachman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ecommerce-marketing"],"audiences":[],"verdict":"Bracha Peikes is most useful for Shopify website design and practical AI eCommerce marketing education.","best_for":"A B2B eCommerce agency serving independent retail brands needing Shopify builds and AI marketing help.","not_for":"A nationwide always-on sponsorship wanting published rates, guaranteed impressions, and audited incremental revenue.","takeaways":["They describe complete Shopify builds, one-day website projects, and digital marketing or paid advertising clients.","They gave an AI presentation covering tool use, prompt writing, and marketing applications.","At a Brick & Mortar event, store owners brought Shopify questions and their websites."],"check_first":"Ask for site examples, conversion results, and current team capacity before contacting them.","main_ideas":["A store's website should convert, not just look good","Sell the shortest build that solves the client's problem","Use AI as a daily tool, and teach owners to use it the same way","Meet merchants in person, at events they already attend","Track referrals, pay for them, and thank the ones that don't convert"],"partnership_formats":["Referral commission on booked work","Exhibiting alongside Ecom Queens at retail trade shows","Conference speaking or workshop on AI in eCommerce"],"partnership_url":null,"brands":["Ecom Queens","Shopify","Powwow Events","The Jewish Woman Entrepreneur & Executive (The JWE)"],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"charlie-miller","name":"Charlie Miller","url":"https://b2binfluencer.marketing/creators/charlie-miller/","markdown_url":"https://b2binfluencer.marketing/creators/charlie-miller.md","descriptor":"Charlie Miller leads development of Adobe Acrobat Student Spaces, an AI-powered study tool shaped with university students to help them study, collaborate, and prepare for careers.","linkedin_followers":5639,"linkedin_url":"https://www.linkedin.com/in/charlie-miller-phd-20b497120","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charlie-miller.webp","topics":["artificial-intelligence","ai-in-education"],"audiences":[],"verdict":"They are useful for content focused on student-centered product design and how student feedback informs technology development.","best_for":"A student-centered product design or thought-leadership brief about education technology.","not_for":"Guaranteed-reach sponsorship for higher education procurement decision-makers or vendor-neutral reviews.","takeaways":["Student tools should be built with students, not delivered to them.","AI study tools should answer from the student's own course material.","Creativity and AI skills are hiring credentials, not nice-to-haves."],"check_first":"Confirm if they accept paid placements and request audience analytics covering job titles.","main_ideas":["Student tools should be built with students, not delivered to them","AI study tools should answer from the student's own course material","Creativity and AI skills are hiring credentials, not nice-to-haves","Studying and career preparation belong in one continuous path"],"partnership_formats":[],"partnership_url":null,"brands":["Adobe","Edelman"],"posts_cited":9,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"alexander-morabbi-wulsch","name":"Alexander Morabbi Wulsch","url":"https://b2binfluencer.marketing/creators/alexander-morabbi-wulsch/","markdown_url":"https://b2binfluencer.marketing/creators/alexander-morabbi-wulsch.md","descriptor":"Alexander Morabbi Wulsch shares how OMHU builds social-first marketing for furniture, including influencer and user-generated content, paid-social creative, and campaigns designed to spark conversation.","linkedin_followers":24049,"linkedin_url":"https://www.linkedin.com/in/alexander-morabbi-wulsch-4486b3113","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alexander-morabbi-wulsch.webp","topics":["paid-ads","influencer-marketing"],"audiences":[],"verdict":"Alexander Morabbi Wulsch is most useful for social-first furniture marketing systems, influencer and UGC content, and paid-social creative.","best_for":"DTC furniture brands with a hero product and existing UGC or influencer footage.","not_for":"B2B SaaS demand generation, gated reports, or last-click attribution campaigns.","takeaways":["Social-first means rebuilding the marketing engine, not simply posting more.","People share ideas, not campaigns.","Turn imitation and category clichés into the campaign instead of complaining."],"check_first":"Confirm audience demographics, paid-social results, and creator content usage terms.","main_ideas":["Social-first means rebuilding the marketing engine, not posting more","People share ideas, not campaigns","Turn imitation and category clichés into the campaign instead of complaining about them","Influencer marketing has to do three jobs at once","The bottleneck is turning existing footage into tested ad variations"],"partnership_formats":["Influencer and UGC content for paid social","Co-hosted campaign events with media brands"],"partnership_url":null,"brands":["OMHU","Office Magazine"],"posts_cited":11,"latest_post":"2026-09-22","similar":[{"id":"sava-vacic","url":"https://b2binfluencer.marketing/creators/sava-vacic/"},{"id":"riley-cronin","url":"https://b2binfluencer.marketing/creators/riley-cronin/"},{"id":"jessie-healy","url":"https://b2binfluencer.marketing/creators/jessie-healy/"}],"engagement":null},{"id":"adrian-jones","name":"Adrian Jones","url":"https://b2binfluencer.marketing/creators/adrian-jones/","markdown_url":"https://b2binfluencer.marketing/creators/adrian-jones.md","descriptor":"Adrian Jones is the founder of MORE®, a career-transformation venture focused on helping accomplished professionals find more joy, meaning, and fulfillment in work and life. Jones also wrote *Powered by Authenticity*, a book about authenticity and fulfillment.","linkedin_followers":1913,"linkedin_url":"https://www.linkedin.com/in/adrian-jones-765a37","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Adrian Jones is most useful for workshops on authenticity-driven career transformation for burned-out high performers.","best_for":"A leadership development company wanting a workshop on authenticity-driven career transformation for burned-out high performers.","not_for":"A consumer fintech brand seeking a paid sponsored content series with deliverables and performance commitments.","takeaways":["Waiting for a crisis to force honesty is an expensive strategy.","Being good at something does not mean it is good for you.","A cited EY study says 51% of young adults define success by mental and physical health."],"check_first":"Confirm they can carry a keynote room and provide audience demographics and recent performance.","main_ideas":["Waiting for a crisis to force honesty is an expensive strategy","Every \"should\" abandons a piece of yourself","Being good at something does not mean it is good for you","Success is being redefined around health, not money or title","From career transformation to human potential"],"partnership_formats":[],"partnership_url":null,"brands":["MORE®","Jetlaunch Publishing"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"rob-wu","name":"Rob Wu","url":"https://b2binfluencer.marketing/creators/rob-wu/","markdown_url":"https://b2binfluencer.marketing/creators/rob-wu.md","descriptor":"Rob Wu writes about building CauseVox fundraising software, connecting nonprofit fundraising tools and using AI to simplify donor management and fundraising operations.","linkedin_followers":4243,"linkedin_url":"https://www.linkedin.com/in/robjwu","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Rob Wu is most useful for explaining connected nonprofit fundraising operations and practical AI steps for donor management.","best_for":"Fits nonprofit software or service vendors selling donor management, fundraising operations or CRM for operator-led content collaboration.","not_for":"Does not fit commercial generative-AI platforms not aimed at nonprofits seeking broad AI thought leadership.","takeaways":["Too many tools can split one donor relationship into separate records","Connected fundraising is about donor relationships, not just integrations","AI is useful when it removes repetitive fundraising work"],"check_first":"Confirm pricing, formats, deliverables, timelines and post-level audience results first.","main_ideas":["Too many tools can split one donor relationship into separate records","Connected fundraising is about donor relationships, not just integrations","AI is useful when it removes repetitive fundraising work","Donor questions should be easier to ask than a report is to build"],"partnership_formats":[],"partnership_url":null,"brands":["CauseVox"],"posts_cited":9,"latest_post":"2026-09-26","similar":[{"id":"thomas-claffey","url":"https://b2binfluencer.marketing/creators/thomas-claffey/"},{"id":"tracy-v-allen","url":"https://b2binfluencer.marketing/creators/tracy-v-allen/"},{"id":"lori-stanley","url":"https://b2binfluencer.marketing/creators/lori-stanley/"}],"engagement":null},{"id":"ryan-milligan","name":"Ryan Milligan","url":"https://b2binfluencer.marketing/creators/ryan-milligan/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-milligan.md","descriptor":"Ryan Milligan writes about revenue operations, sales compensation, and hiring. Milligan's posts discuss how RevOps can coordinate comp-plan decisions across Finance, sales leaders, and reps, as well as QuotaPath’s commission tools and services.","linkedin_followers":14276,"linkedin_url":"https://www.linkedin.com/in/ryanemilligan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-milligan.webp","topics":["sales","revenue-operations","sales-compensation"],"audiences":["job-seekers","revenue-operations-leaders"],"verdict":"Ryan Milligan is most useful for practical writing on RevOps-led sales compensation and the decisions behind comp plans.","best_for":"A B2B SaaS company improving RevOps-led sales compensation through a co-created thought-leadership campaign.","not_for":"A developer-tools technical series on MCP integration with code samples and architecture guidance.","takeaways":["Comp plan design lacks a single natural owner across CRO, Finance, and RevOps.","Judge a comp plan by whether it changed rep behavior.","RevOps earns strategic standing through end-to-end ownership."],"check_first":"Ask for audience demographics, engagement results, and partnership terms before contracting.","main_ideas":["Comp plan design lacks a single natural owner","Judge a comp plan by whether it changed rep behavior","RevOps earns strategic standing through end-to-end ownership","Career positioning should be specific, even when the market is hard","Compensation software should offer choice, not force one workflow"],"partnership_formats":[],"partnership_url":null,"brands":["QuotaPath"],"posts_cited":9,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"jordan-stambaugh","name":"Jordan Stambaugh","url":"https://b2binfluencer.marketing/creators/jordan-stambaugh/","markdown_url":"https://b2binfluencer.marketing/creators/jordan-stambaugh.md","descriptor":"Jordan Stambaugh works on digital marketing and website projects through Stambaugh Designs, including custom WordPress sites, SEO, brand design, and lead-generation systems for businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jordan-stambaugh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jordan-stambaugh.webp","topics":["seo","lead-generation"],"audiences":[],"verdict":"Jordan Stambaugh is most useful for custom WordPress builds, SEO, brand design, and lead-generation systems for business clients.","best_for":"Digital marketing agencies needing custom WordPress builds, service-area pages, SEO, and CRM or booking integration.","not_for":"Consumer wellness brands wanting creator-led paid social sponsorships with large reach and rate cards.","takeaways":["A site must cover the full service list and every location, not one page.","Design should become a working system from design file to a theme the client keeps.","A site should feed booking and CRM when someone lands."],"check_first":"Ask for independent results plus client-side measurements for reported outcomes and time savings.","main_ideas":["A site has to cover the full service list and every location, not just one page","Design should become a working system, from design file to a theme the client keeps","A site's job isn't done when someone lands — it should feed booking and CRM","Organic search, not ad spend, is the acquisition channel worth building","A niche site can be an asset in its own right, built for sale"],"partnership_formats":["Custom WordPress website build","SEO and multi-location site work for local service businesses","Sale of a turnkey lead-generation website"],"partnership_url":null,"brands":["Instant Info Systems","Puget Construction and Landscape"],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"shahria-naz","url":"https://b2binfluencer.marketing/creators/shahria-naz/"},{"id":"david-arato","url":"https://b2binfluencer.marketing/creators/david-arato/"},{"id":"michal-windorpski","url":"https://b2binfluencer.marketing/creators/michal-windorpski/"}],"engagement":null},{"id":"john-jeremiah","name":"John Jeremiah","url":"https://b2binfluencer.marketing/creators/john-jeremiah/","markdown_url":"https://b2binfluencer.marketing/creators/john-jeremiah.md","descriptor":"John Jeremiah shares cybersecurity content on LinkedIn, including posts about API security, security automation, and security operations frameworks.","linkedin_followers":3440,"linkedin_url":"https://www.linkedin.com/in/johnjeremiah","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-jeremiah.webp","topics":["artificial-intelligence","cybersecurity","zero-trust"],"audiences":["security-leaders"],"verdict":"John Jeremiah is most useful for accessible thought leadership on API security, security automation and security operations.","best_for":"A security automation or API security vendor hosting a thought leadership webinar.","not_for":"A named reviewer for head-to-head SOAR lab tests with raw benchmarks and guaranteed audience results.","takeaways":["Slow automation is described as a security team's biggest vulnerability.","A 2025 report says 81% prioritize automation but only 6% have mature programs.","A SOC framework defines terms before describing how teams choose based on size, industry and risks."],"check_first":"Ask for job title, original analysis examples, and recent reach and engagement data.","main_ideas":["Slow automation is the vulnerability, and time to automation is the metric to manage","Automation is framed as the answer to the security skills gap","Adoption is stuck between stated priority and real maturity","Fundamentals still matter: a SOC framework decides whether response is organised or reactive","Pair live demonstration with expert explanation when presenting security technology"],"partnership_formats":[],"partnership_url":null,"brands":["Traceable","BlinkOps"],"posts_cited":11,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"careyann-golliver","name":"Careyann Golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/","markdown_url":"https://b2binfluencer.marketing/creators/careyann-golliver.md","descriptor":"Careyann Golliver shares practical guidance on franchise ownership, including how to assess readiness, follow a franchise system while leading its local execution, and build customer relationships through community marketing.","linkedin_followers":13985,"linkedin_url":"https://www.linkedin.com/in/careyanngolliver","youtube_url":"https://www.youtube.com/channel/UCF1dau8svOASgMOG30BVJLQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/careyann-golliver.webp","topics":[],"audiences":[],"verdict":"Careyann Golliver is most useful for practical franchise-education content on readiness, system execution, and local marketing.","best_for":"A franchise development company seeking LinkedIn content or consultation for prospective and current franchisees.","not_for":"A consumer brand wanting short-form video product placement and direct-response sales campaigns.","takeaways":["Franchising is a relationship with a system, not just a purchase.","Follow the system. Own the execution.","Local marketing includes local SEO, reviews, community partnerships, and events."],"check_first":"Confirm recent comparable post results, audience roles, and the share of prospective versus existing franchisees.","main_ideas":["Franchising is a relationship with a system, not a purchase","Follow the system, own the execution","A known brand gets you started; local execution keeps the customers","The franchise network is a learning system, not just a set of locations"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"john-w-francis","url":"https://b2binfluencer.marketing/creators/john-w-francis/"},{"id":"john-henning","url":"https://b2binfluencer.marketing/creators/john-henning/"},{"id":"tom-crowther","url":"https://b2binfluencer.marketing/creators/tom-crowther/"}],"engagement":null},{"id":"valerie-patrick","name":"Valerie Patrick","url":"https://b2binfluencer.marketing/creators/valerie-patrick/","markdown_url":"https://b2binfluencer.marketing/creators/valerie-patrick.md","descriptor":"Valerie Patrick writes about workplace and personal fulfillment, connecting it to talents, thoughtful decision-making, emotional well-being, and work that matters to the individual. Patrick also offers a free assessment based on the Fulfilled Life Scale.","linkedin_followers":1262,"linkedin_url":"https://www.linkedin.com/in/valerie-patrick-b656876","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/valerie-patrick.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Valerie Patrick is most useful for teaching workplace fulfillment from published frameworks and a free Fulfilled Life Scale assessment.","best_for":"A leadership development company booking a fulfillment keynote or workshop from published material.","not_for":"A paid high-reach campaign judged on impressions, clicks, or demo sign-ups.","takeaways":["Fulfillment is the judgment you control; success is the one you do not.","Think before you respond, using Covey's response-able idea as a fulfillment skill.","Posts promote a free assessment based on the Fulfilled Life Scale."],"check_first":"Ask for the book title, assessment details, follower demographics, and recent post performance.","main_ideas":["Fulfillment is the judgment you control; success is the one you don't","Fulfillment as a quiet, controllable emotion rather than a spike","Think before you respond — Covey's \"response-able\" as a fulfillment skill","A method of translating other people's frameworks into fulfillment language","Well-being is foundational, and Patrick expresses it through SPICE"],"partnership_formats":[],"partnership_url":null,"brands":["The 7 Habits of Highly Effective People (Stephen R. Covey)","Atlas of the Heart (Brené Brown)","When Bad Teams Happen to Good People"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"art-blanchford","url":"https://b2binfluencer.marketing/creators/art-blanchford/"},{"id":"jim-wagner","url":"https://b2binfluencer.marketing/creators/jim-wagner/"},{"id":"philippe-desrochers","url":"https://b2binfluencer.marketing/creators/philippe-desrochers/"}],"engagement":null},{"id":"rob-harrison","name":"Rob Harrison","url":"https://b2binfluencer.marketing/creators/rob-harrison/","markdown_url":"https://b2binfluencer.marketing/creators/rob-harrison.md","descriptor":"Rob Harrison works at Sophos, where Harrison discusses the company’s cybersecurity products and strategy, including AI-assisted defense, managed detection and response, and security planning for organizations.","linkedin_followers":7758,"linkedin_url":"https://www.linkedin.com/in/robdharrison","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-harrison.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":["cisos-and-security-leaders"],"verdict":"Rob Harrison is most useful for explaining Sophos views on AI-assisted defense, MDR, and security planning.","best_for":"Cybersecurity vendor campaigns needing co-authored thought leadership on AI-driven defense and supervised MDR automation.","not_for":"Independent vendor-neutral EDR comparisons or campaigns needing guaranteed audience demographics and open booking.","takeaways":["AI agents compressed attack timelines from weeks to days, breaking defenses built for humans.","Manual work across dozens of siloed tools is the defensive bottleneck.","Sophos MDR: 52% of cases resolved end to end by AI; 89 seconds to automated response."],"check_first":"Ask for audience demographics and engagement on comparable posts before budgeting.","main_ideas":["AI has made attacks faster than most defenses can handle","Measure and supervise automation; don’t treat it as full autonomy","Regulation has shifted the security divide from tools to strategy and accountability","For SMEs and MSPs, trust must be backed by evidence","Security spending needs a business case executives, regulators and insurers can understand"],"partnership_formats":[],"partnership_url":null,"brands":["Sophos","OpenAI","Anthropic","Arco Cyber"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"},{"id":"andy-elizaire","url":"https://b2binfluencer.marketing/creators/andy-elizaire/"},{"id":"albina-kolomiets","url":"https://b2binfluencer.marketing/creators/albina-kolomiets/"}],"engagement":null},{"id":"james-liu","name":"James Liu","url":"https://b2binfluencer.marketing/creators/james-liu/","markdown_url":"https://b2binfluencer.marketing/creators/james-liu.md","descriptor":"James Liu works on B2B growth strategy and international business development, including helping manufacturing companies focus on higher-value customers and expand into overseas markets.","linkedin_followers":30589,"linkedin_url":"https://www.linkedin.com/in/jamesliuphdmba","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-liu.webp","topics":[],"audiences":[],"verdict":"Most useful for B2B growth strategy, customer classification for manufacturers, and Middle East market entry guidance.","best_for":"Mid-size industrial manufacturers or export consultancies with busy sales teams and slow best-account growth.","not_for":"Brands seeking paid creator packages or volume-led awareness without changing sales prioritization.","takeaways":["A full pipeline can hide a focus problem rather than a lead volume problem.","Build customer profile from margin data, then make sales team act on it.","In the Gulf, trust and relationships decide deals, not product or price."],"check_first":"Confirm paid partnership format, pricing, deliverables, usage terms, and outcomes of the described work.","main_ideas":["A full pipeline can hide a focus problem, not a lead problem","Build the customer profile from your own margin data, then make the team act on it","In the Gulf, trust and relationships decide deals, not product or price","Overseas growth gets run on the ground, not only advised"],"partnership_formats":[],"partnership_url":null,"brands":["JJ Go Global"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"henry-cedeno","url":"https://b2binfluencer.marketing/creators/henry-cedeno/"},{"id":"cody-wittick","url":"https://b2binfluencer.marketing/creators/cody-wittick/"},{"id":"todd-steffen","url":"https://b2binfluencer.marketing/creators/todd-steffen/"}],"engagement":null},{"id":"jeff-kline","name":"Jeff Kline","url":"https://b2binfluencer.marketing/creators/jeff-kline/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-kline.md","descriptor":"Jeff Kline shares perspectives on e-commerce operations, fulfillment, and supply chains, and connects brands and operators with the ShipBob team.","linkedin_followers":1705,"linkedin_url":"https://www.linkedin.com/in/jeffkline23","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","supply-chain","peak-season-planning","ecommerce-fulfillment"],"audiences":["ecommerce-operators"],"verdict":"Jeff Kline is most useful for explaining e-commerce fulfillment, tariffs, and peak-season operations to practitioner audiences.","best_for":"A fulfillment, third-party logistics, or supply-chain software vendor selling to e-commerce operators.","not_for":"A consumer brand-awareness campaign needing mass reach or verified audience demographics.","takeaways":["A foreign trade zone can shift when duties are paid, affecting cash flow.","Goods sold internationally out of a zone incur no US duty.","Peak season tests how fast you react when forecasts are wrong."],"check_first":"Ask for performance on recent posts and audience demographics before contacting them.","main_ideas":["Peak season tests how fast you can react, not just how well you forecast","Duty and tariff timing is a cash-flow problem, not just a compliance one","Sell what the product does for the buyer, not the product itself","Show up where operators already gather"],"partnership_formats":[],"partnership_url":null,"brands":["ShipBob","True Classic","Whatnot"],"posts_cited":12,"latest_post":"2026-09-29","similar":[{"id":"amy-cooper","url":"https://b2binfluencer.marketing/creators/amy-cooper/"},{"id":"divey-gulati","url":"https://b2binfluencer.marketing/creators/divey-gulati/"},{"id":"allison-sculley","url":"https://b2binfluencer.marketing/creators/allison-sculley/"}],"engagement":null},{"id":"sudhir-kumar","name":"Sudhir Kumar","url":"https://b2binfluencer.marketing/creators/sudhir-kumar/","markdown_url":"https://b2binfluencer.marketing/creators/sudhir-kumar.md","descriptor":"Sudhir Kumar is a B2B marketer who writes and makes videos about combining AI with human-centered marketing. Their work includes frameworks for building trust and using emotional intelligence in campaigns; they also describe experience in demand generation, account-based marketing, and marketing leadership.","linkedin_followers":10615,"linkedin_url":"https://www.linkedin.com/in/sudhirkumarmarketing","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sudhir-kumar.webp","topics":["artificial-intelligence","leadership","b2b-marketing","ai-in-marketing"],"audiences":["b2b-marketers"],"verdict":"Sudhir Kumar is useful for content strategy that combines AI with human-centered B2B marketing.","best_for":"A B2B brand or agency wanting human-centered AI marketing content.","not_for":"Paid sponsorships needing set deliverables, rates, audience data or case results.","takeaways":["The Trust Stack breaks trust into credibility, reliability and empathy.","The Human Algorithm is a five-step approach blending machine intelligence with emotional intelligence.","AI changed content discovery, so usefulness beats volume."],"check_first":"Confirm campaign evidence, media kit, rates and audience data before contacting.","main_ideas":["Trust is the hardest thing to scale, so break it into three layers","Buyers trust moments, not machines — so pair machine intelligence with emotional intelligence","Data tells you what and when, but never why","AI has changed discovery, so usefulness beats volume","A stated commercial priority: demand generation, ABM and building Being Human Marketing"],"partnership_formats":[],"partnership_url":null,"brands":["Being Human Marketing","6sense","Gong","ChatGPT for Sales"],"posts_cited":11,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"jack-maguire","name":"Jack Maguire","url":"https://b2binfluencer.marketing/creators/jack-maguire/","markdown_url":"https://b2binfluencer.marketing/creators/jack-maguire.md","descriptor":"Jack Maguire works in paid social and performance marketing, bringing creative strategy, measurement, and business goals together. Maguire's posts discuss campaign performance and include a hypothetical simulation of AI-assisted retail advertising.","linkedin_followers":3030,"linkedin_url":"https://www.linkedin.com/in/jackmaguire-paidsocial-nyc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jack-maguire.webp","topics":["artificial-intelligence","leadership","paid-ads","performance-marketing","retail-media","paid-social"],"audiences":[],"verdict":"Useful for scoped paid social strategy and measurement for AI-assisted retail campaigns, not sponsorships.","best_for":"Retailer or retail media agency planning AI-assisted shopping and in-store pickup measurement.","not_for":"Consumer brand seeking sponsored posts, reach, or engagement packages.","takeaways":["Judge campaigns on incremental contribution, not platform-reported attribution, which can overstate causal results.","AI-assisted shopping links product discovery, nearby stock, basket reservation, store pickup, and measurement.","Simulation figures are hypothetical, not Target results or actual Target campaign disclosures."],"check_first":"Confirm availability, capacity, commercial terms, and any conflict with a full-time job search.","main_ideas":["Judge campaigns on incremental contribution, not platform-reported results","AI-assisted shopping pulls inventory and store operations into campaign work","Concrete customer benefits outperform category messaging","Create conditions for good work instead of prescribing every move","Data, creative and business goals as one workstream"],"partnership_formats":[],"partnership_url":null,"brands":["National Debt Relief","Target","Shopify"],"posts_cited":10,"latest_post":"2026-09-02","similar":[],"engagement":null},{"id":"nathan-wisdom","name":"Nathan Wisdom","url":"https://b2binfluencer.marketing/creators/nathan-wisdom/","markdown_url":"https://b2binfluencer.marketing/creators/nathan-wisdom.md","descriptor":"Nathan Wisdom writes about marketing, leadership, and business performance for fitness studio and franchise operators. The advice focuses on choosing offers people want, using metrics to improve marketing, and helping teams understand what good performance looks like.","linkedin_followers":871,"linkedin_url":"https://www.linkedin.com/in/nathan-wisdom","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nathan-wisdom.webp","topics":["leadership","marketing-measurement"],"audiences":[],"verdict":"Nathan Wisdom is most useful for diagnosing leadership and marketing performance for fitness studio and franchise operators.","best_for":"A franchise-backed gym group with several locations seeking a leadership and marketing performance diagnostic.","not_for":"A fitness software or equipment vendor seeking a paid LinkedIn content partnership measured by reach.","takeaways":["Team performance problems come from unclear expectations, not lack of effort or software.","Franchise owners may struggle to lead when the business assumed they already knew how.","Marketing often fails for three fixable reasons: the offer, insufficient time, and neglected metrics."],"check_first":"Confirm whether they accept a diagnostic engagement or sponsorships, plus rates and audience data.","main_ideas":["Team performance problems stem from unclear expectations, not a lack of effort or software","Franchise owners can struggle to lead when the business assumed they already knew how","Marketing often fails for three fixable reasons: the offer, insufficient time, and neglecting the metrics"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"kory-angelin","url":"https://b2binfluencer.marketing/creators/kory-angelin/"},{"id":"mike-lipowski","url":"https://b2binfluencer.marketing/creators/mike-lipowski/"},{"id":"rich-lebrun","url":"https://b2binfluencer.marketing/creators/rich-lebrun/"}],"engagement":null},{"id":"christoph-nagy","name":"Christoph Nagy","url":"https://b2binfluencer.marketing/creators/christoph-nagy/","markdown_url":"https://b2binfluencer.marketing/creators/christoph-nagy.md","descriptor":"Christoph Nagy focuses on SAP cybersecurity, sharing updates on industry events, partnerships, and how security tools can help protect SAP systems.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nc4","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","agentic-ai"],"audiences":["cisos-and-security-leaders"],"verdict":"Useful for SAP cybersecurity thought leadership on events, partnerships, and connected threat detection.","best_for":"Cybersecurity software brands targeting SAP owners, security operations leads, and partner-channel decision-makers.","not_for":"Consumer cycling or wellbeing brands seeking paid product endorsement or purchase-driving content.","takeaways":["SAP is a blind spot in enterprise cybersecurity; bring it into security operations.","Attackers already use automation, so time from detection to response matters.","Compliance is not the same as security; security requires ongoing visibility, assessment, and improvement."],"check_first":"Confirm scope, price, deliverables, approval terms, audience data, and dated engagement figures.","main_ideas":["SAP is a blind spot in enterprise cybersecurity; the answer is to bring it into security operations","Attackers already use automation, so the measure that matters is the time from detection to response","SAP security will be an ecosystem of tools, not one product that does everything","Compliance is not the same as security — an argument Nagy relays from Accenture","Bringing the community into one room is how SAP security knowledge spreads — and not everything has to be commercial"],"partnership_formats":[],"partnership_url":null,"brands":["SecurityBridge","Paramount Assure","Microsoft","Accenture","NextLabs","Saviynt","Bowbridge"],"posts_cited":11,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"jim-wire","name":"Jim Wire","url":"https://b2binfluencer.marketing/creators/jim-wire/","markdown_url":"https://b2binfluencer.marketing/creators/jim-wire.md","descriptor":"Jim Wire shares real estate guidance for people buying in South Lake Tahoe, including advice on wildfire preparedness, neighborhood differences, and the practicalities of buying before winter.","linkedin_followers":919,"linkedin_url":"https://www.linkedin.com/in/jimwirerealestateagent","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jim-wire.webp","topics":[],"audiences":[],"verdict":"Jim Wire is most useful for buyer-focused South Lake Tahoe guidance on wildfire risk, state-line rules, and winter timing.","best_for":"A South Lake Tahoe brokerage educational series on wildfire risk, insurance, and state-line buyer rules.","not_for":"A national home-security or insurance brand seeking guaranteed impressions, leads, and on-camera video.","takeaways":["Wildfire risk is priced street by street, not basin-wide.","A well-kept home is still exposed to its neighbors.","Act in the fall window before winter narrows the market twice over."],"check_first":"Confirm LinkedIn post analytics, follower geography, buyer intent, and pricing or deliverables terms.","main_ideas":["Wildfire risk is priced street by street, not basin-wide","A well-kept home is still exposed to its neighbors","The state line is a rule boundary, not just geography","Verify what a property can actually be used for","Timing: act in the fall window, before winter narrows the market twice over"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-29","similar":[{"id":"michaela-anaka","url":"https://b2binfluencer.marketing/creators/michaela-anaka/"},{"id":"jennifer-alger","url":"https://b2binfluencer.marketing/creators/jennifer-alger/"},{"id":"nikunj-adeshra","url":"https://b2binfluencer.marketing/creators/nikunj-adeshra/"}],"engagement":null},{"id":"nikhil-hunshikatti","name":"Nikhil Hunshikatti","url":"https://b2binfluencer.marketing/creators/nikhil-hunshikatti/","markdown_url":"https://b2binfluencer.marketing/creators/nikhil-hunshikatti.md","descriptor":"Nikhil Hunshikatti is a fractional CMO who helps businesses decide which growth initiatives to prioritize and brings in specialist marketers to support the work. They also offer a “CMO for a Day” workshop to help leadership teams build a prioritized growth roadmap.","linkedin_followers":3740,"linkedin_url":"https://www.linkedin.com/in/nikhilhunshikatti","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nikhil-hunshikatti.webp","topics":["leadership"],"audiences":[],"verdict":"Nikhil Hunshikatti helps leadership teams prioritize growth work and assemble specialist marketers to execute it.","best_for":"B2B SaaS leadership teams with more growth opportunities than they can sequence.","not_for":"Brands seeking one generalist for hands-on execution or paid media placements.","takeaways":["A fractional CMO is judged by the network they bring, not just their own calendar.","The problem is rarely a shortage of ideas, but a failure to rank them.","Owners cannot see the business they stand inside, so outside eyes can set priorities."],"check_first":"Confirm client outcomes or a delivered workshop case study before assessing results.","main_ideas":["A fractional CMO is judged by the network they bring, not just their own calendar","The problem is rarely a shortage of ideas—it is a failure to rank them","Owners cannot see the business they stand inside, so outside eyes can set the priorities","Prioritization is a cross-functional exercise, and the workshop is the entry point"],"partnership_formats":["“CMO for a Day” workshop","Fractional CMO engagement","Specialist bench brought into the engagement"],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-10","similar":[{"id":"todd-bailey","url":"https://b2binfluencer.marketing/creators/todd-bailey/"},{"id":"chris-silverwood","url":"https://b2binfluencer.marketing/creators/chris-silverwood/"},{"id":"zack-greenfield","url":"https://b2binfluencer.marketing/creators/zack-greenfield/"}],"engagement":null},{"id":"davy-laudet","name":"Davy Laudet","url":"https://b2binfluencer.marketing/creators/davy-laudet/","markdown_url":"https://b2binfluencer.marketing/creators/davy-laudet.md","descriptor":"Davy Laudet works in user-generated content (UGC) and influencer marketing at Flowbox, sharing advice on how eCommerce brands can create, place, and measure creator and customer content.","linkedin_followers":4345,"linkedin_url":"https://www.linkedin.com/in/davylaudet","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/davy-laudet.webp","topics":["artificial-intelligence","ecommerce","ecommerce-marketing","influencer-marketing"],"audiences":[],"verdict":"Useful for practical advice on UGC placement, measurement, rights-cleared reuse, and creator mix for eCommerce.","best_for":"An eCommerce brand or SaaS vendor selling to eCommerce brands fixing UGC or influencer programmes.","not_for":"A consumer brand wanting a named creator for sponsored posts to a large consumer audience.","takeaways":["Product-page UGC drove four times more revenue than homepage UGC across more than 300 brands.","20 creators at around 2,500 followers produced 2.25 times impressions and five times content.","Judge an influencer platform by rights-cleared reuse and revenue attribution after publication."],"check_first":"Confirm audience data and whether any creator package or rate card exists.","main_ideas":["UGC is usually underused because of where it goes, not how it is made","Judge an influencer platform by what it makes possible after the post is published","Conversion rate is too narrow a measure for UGC","AI-generated content makes authentic customer proof more valuable, not less","Same spend, smaller creators: volume and efficiency can beat a big name"],"partnership_formats":[],"partnership_url":null,"brands":["Flowbox"],"posts_cited":12,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"rob-buckingham","name":"Rob Buckingham","url":"https://b2binfluencer.marketing/creators/rob-buckingham/","markdown_url":"https://b2binfluencer.marketing/creators/rob-buckingham.md","descriptor":"Rob Buckingham is building Per4mer, an AI coaching service for technical founders who sell to B2B customers. Buckingham's posts focus on sales discovery, qualifying deals, and preparing founders for calls.","linkedin_followers":1020,"linkedin_url":"https://www.linkedin.com/in/rbuckingham","youtube_url":null,"photo_url":null,"topics":["sales","startup","b2b-sales","sales-coaching","founder-led-sales"],"audiences":[],"verdict":"Rob Buckingham is most useful for practical founder-led B2B sales discovery, qualification, and call feedback.","best_for":"A B2B sales coaching company wanting a guest teaching slot on founder-led discovery and qualification.","not_for":"A cybersecurity vendor wanting a sponsored series with guaranteed enterprise reach and published deliverables.","takeaways":["Four months of friendly contact showed no budget; ask about real problem, ability to buy, urgency.","They repeated a call mistake days after noticing it, showing insight alone does not change calls.","Clarity beats confidence because buyers and messaging keep moving."],"check_first":"Confirm commercial terms, recent audience data, and how the Per4mer overlap is handled.","main_ideas":["Friendship is not the same as a deal","Sales feedback only counts if it changes the next call","Clarity beats confidence because buyers and messaging keep moving","Build the product in public with the first 50 founders"],"partnership_formats":[],"partnership_url":null,"brands":["Per4mer"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"askia-sisay","url":"https://b2binfluencer.marketing/creators/askia-sisay/"},{"id":"nate-stoltenow","url":"https://b2binfluencer.marketing/creators/nate-stoltenow/"},{"id":"mb-sam","url":"https://b2binfluencer.marketing/creators/mb-sam/"}],"engagement":null},{"id":"landon-winkelvoss","name":"Landon Winkelvoss","url":"https://b2binfluencer.marketing/creators/landon-winkelvoss/","markdown_url":"https://b2binfluencer.marketing/creators/landon-winkelvoss.md","descriptor":"Landon Winkelvoss writes about fraud prevention and cybersecurity, sharing practical guidance on scams, phishing, and protecting consumers and businesses. Winkelvoss's posts also describe Backgrounder’s scam-reporting and protection tools.","linkedin_followers":5255,"linkedin_url":"https://www.linkedin.com/in/landonwinkelvoss","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/landon-winkelvoss.webp","topics":["social-engineering"],"audiences":[],"verdict":"Landon Winkelvoss is most useful for practical fraud prevention content on scams, phishing, and reporting.","best_for":"A fraud prevention or consumer protection platform wanting advisory content and practitioner education.","not_for":"Enterprise security vendors wanting high reach or technical threat intelligence campaigns.","takeaways":["Most scam victims never report; reducing friction is the fix.","For government impersonation scams, a firm callback rule beats judging the caller.","A phishing domain stayed up for 79 days after detection."],"check_first":"Confirm partnership terms and audience analytics before writing a plan.","main_ideas":["Most scam victims never report; reducing friction is the fix","Impersonation is usually caught after the damage, so verification has to become a habit","Changing your password won’t remove an attacker from your email account","For government impersonation scams, a firm callback rule beats judging the caller","Knowing a phishing site is fake doesn’t mean it gets taken down"],"partnership_formats":[],"partnership_url":null,"brands":["Backgrounder"],"posts_cited":11,"latest_post":"2026-09-09","similar":[{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"},{"id":"carlton-brailey","url":"https://b2binfluencer.marketing/creators/carlton-brailey/"},{"id":"alexander-oddo","url":"https://b2binfluencer.marketing/creators/alexander-oddo/"}],"engagement":null},{"id":"david-shultz","name":"David Shultz","url":"https://b2binfluencer.marketing/creators/david-shultz/","markdown_url":"https://b2binfluencer.marketing/creators/david-shultz.md","descriptor":"David Shultz develops cybersecurity awareness campaigns at Sans Serif, using marketing and creative strategy to encourage behavior change rather than relying on off-the-shelf training modules.","linkedin_followers":1339,"linkedin_url":"https://www.linkedin.com/in/davidlpshultz","youtube_url":null,"photo_url":null,"topics":["cybersecurity"],"audiences":[],"verdict":"David Shultz is most useful for cybersecurity awareness campaign thinking, especially audience segmentation and behavior change.","best_for":"A cybersecurity awareness training company seeking a speaker or consultant on campaign design and behavior change.","not_for":"Consumer cybersecurity or fintech app launches needing paid social video, app-install reach, or fast promotional content.","takeaways":["Awareness training happens in slow-brain mode while threats arrive in fast-brain mode.","Segment by personal circumstances, not job role or location.","Personalization may help but raises accuracy and quality-control concerns."],"check_first":"Confirm availability, comparable session outcomes, fee, audience draw, seniority, geography, engagement, and booking route.","main_ideas":["Awareness training targets the wrong mental state","Segment by circumstance, not job title","Bespoke behavior-change campaigns, not off-the-shelf training modules","Personalization has a practical ceiling","Conference takeaways as a working method"],"partnership_formats":["Bespoke awareness campaign development","Speaking and joint presentation at industry events"],"partnership_url":null,"brands":["Sans Serif","National Cybersecurity Alliance","SANS Institute","RSA"],"posts_cited":11,"latest_post":"2026-09-28","similar":[{"id":"kevin-martin","url":"https://b2binfluencer.marketing/creators/kevin-martin/"},{"id":"sandra-cruz","url":"https://b2binfluencer.marketing/creators/sandra-cruz/"},{"id":"sam-curry","url":"https://b2binfluencer.marketing/creators/sam-curry/"}],"engagement":null},{"id":"sunil-patro","name":"Sunil Patro","url":"https://b2binfluencer.marketing/creators/sunil-patro/","markdown_url":"https://b2binfluencer.marketing/creators/sunil-patro.md","descriptor":"Sunil Patro shares Signeasy’s work on eSignatures and intelligent contract management, including product launches, customer stories, and ways to manage contracts from signing through renewal.","linkedin_followers":7853,"linkedin_url":"https://www.linkedin.com/in/sunilpatro","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sunil-patro.webp","topics":["artificial-intelligence","email-marketing"],"audiences":[],"verdict":"Most useful for contract-management thought leadership and customer stories about work after signing.","best_for":"A contract-management vendor wanting co-marketing or advisory content for finance, HR, procurement, operations and legal teams.","not_for":"A neutral comparison-led buying guide or independent evaluation of competing contract platforms.","takeaways":["Halvor Lines: paper through 200 to 300 mail slots became under 48 hours via API.","Sono Solar moved from eSignatures to shared contract visibility, key-term review, renewal reminders.","AI sped up a launch video, but people still shaped and judged its story."],"check_first":"Confirm terms, disclosure, approval, authority, and recent post-level audience results.","main_ideas":["The work after signing matters more than another eSignature feature","A contract process should fit how a customer already works","AI can speed creative work, but people still shape the story"],"partnership_formats":[],"partnership_url":null,"brands":["Signeasy","Halvor Lines","Sono Solar","Kling AI","Apple"],"posts_cited":14,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"md-moktadir-hossain","name":"Md Moktadir Hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/","markdown_url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain.md","descriptor":"Md Moktadir Hossain shares advice on improving Shopify landing and product pages, with a focus on clear layouts, customer trust, mobile usability, and helping visitors make a purchase.","linkedin_followers":853,"linkedin_url":"https://www.linkedin.com/in/mdmoktadirhossain","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/md-moktadir-hossain.webp","topics":["ecommerce","ecommerce-conversion"],"audiences":["shopify-store-owners"],"verdict":"Md Moktadir Hossain is useful for practical Shopify page audits that find purchase friction.","best_for":"A B2B ecommerce agency with a Shopify client buying traffic but converting poorly.","not_for":"A brand seeking a documented paid partnership with rate card, media kit, and timelines.","takeaways":["Traffic is rarely the bottleneck; the page is.","A page has a few seconds to answer three buyer questions.","Fix the page structure before spending more on ads."],"check_first":"Confirm client examples, before-and-after evidence, and verified conversion results.","main_ideas":["Traffic is rarely the bottleneck; the page is","A page has a few seconds to answer three buyer questions","Conversion design means fewer choices and stronger basics, not a prettier page","Trust is a prerequisite, placed where the buyer decides","Fix the page structure before spending more on ads"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"erin-walsh-beguin","name":"Erin Walsh-Beguin","url":"https://b2binfluencer.marketing/creators/erin-walsh-beguin/","markdown_url":"https://b2binfluencer.marketing/creators/erin-walsh-beguin.md","descriptor":"Erin Walsh-Beguin works in talent acquisition and speaks about using AI in recruiting while keeping human connection and candidate experience central.","linkedin_followers":10471,"linkedin_url":"https://www.linkedin.com/in/erin-walsh-beguin-3329563","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erin-walsh-beguin.webp","topics":["artificial-intelligence","leadership","recruiting","candidate-experience"],"audiences":["talent-acquisition-leaders"],"verdict":"Erin Walsh-Beguin is most useful as a practitioner voice on responsible AI in recruiting and candidate experience.","best_for":"A recruiting-technology brand hosting a thought leadership webinar on responsible AI and candidate experience.","not_for":"Paid performance-tracked sponsorship requiring on-camera endorsement, a branded framework, or registration guarantees.","takeaways":["They spoke on responsible AI at Greenhouse Open for Ops in New York and San Francisco.","They were named a TA20 Honoree in Emerging Technology.","They say to balance human connection with AI to elevate candidate experience."],"check_first":"Confirm paid work terms and LinkedIn audience analytics before planning a campaign.","main_ideas":["Adopt AI only if it improves the candidate experience","Small details, not big promises, shape the candidate experience","Design recruiting operations to withstand growth","Recognition belongs to the people who championed you","The argument is delivered in rooms, not in writing"],"partnership_formats":[],"partnership_url":null,"brands":["Greenhouse Software","GoDaddy"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"},{"id":"steven-davis","url":"https://b2binfluencer.marketing/creators/steven-davis/"},{"id":"erick-ko","url":"https://b2binfluencer.marketing/creators/erick-ko/"}],"engagement":null},{"id":"steve-huber","name":"Steve Huber","url":"https://b2binfluencer.marketing/creators/steve-huber/","markdown_url":"https://b2binfluencer.marketing/creators/steve-huber.md","descriptor":"Steve Huber advises home-services contractors on sales management. Huber's work focuses on defining sales manager responsibilities, tracking sales performance, and improving CRM processes so owners can make better decisions from their sales data.","linkedin_followers":6425,"linkedin_url":"https://www.linkedin.com/in/steve-huber-954a6a23","youtube_url":"https://www.youtube.com/channel/UCBzlWbjLsxRaFEgV3WkzIsQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-huber.webp","topics":["leadership","sales"],"audiences":[],"verdict":"Most useful for home-services contractors needing sales manager role definition and cleaner CRM reporting.","best_for":"A home-services contractor defining a sales manager role or cleaning CRM reporting.","not_for":"Consumer-facing home-improvement brands seeking paid social posts to persuade homeowners.","takeaways":["Set sales manager outputs before hiring: weekly scorecards, forecasts, meetings, CRM standards, recruiting pipeline.","A client had 427 repair appointments but only 296 estimates in the CRM.","Audit every rule; keep only rules that help sales or protect the company."],"check_first":"Confirm recent results, audience data, and commercial terms before contacting them.","main_ideas":["Define the sales manager's weekly outputs before making the hire","Before blaming reps for missing estimates, check how estimates leave the system","When top reps ignore a process, suspect the process and audit every rule"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-09","similar":[{"id":"ryan-miller","url":"https://b2binfluencer.marketing/creators/ryan-miller/"},{"id":"henry-cedeno","url":"https://b2binfluencer.marketing/creators/henry-cedeno/"},{"id":"ash-davis","url":"https://b2binfluencer.marketing/creators/ash-davis/"}],"engagement":null},{"id":"bryan-howard","name":"Bryan Howard","url":"https://b2binfluencer.marketing/creators/bryan-howard/","markdown_url":"https://b2binfluencer.marketing/creators/bryan-howard.md","descriptor":"Bryan Howard shares workplace stories and advice about hiring, operations leadership, and employee retention, with a focus on practical choices managers can make to build stronger teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bhoward7","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bryan-howard.webp","topics":["leadership","retention"],"audiences":["hiring-managers","operations-leaders"],"verdict":"Bryan Howard is most useful for workplace stories that show how hiring and management choices affect retention.","best_for":"A recruiting or HR tech brand selling screening, job-posting, or manager-training tools to operations leaders.","not_for":"An industrial ERP or supply-chain vendor needing verified benchmarks, screenshots, or a recorded technical walkthrough.","takeaways":["An overqualified candidate was rejected, then hired by a competitor.","A vague job ad led to an eleven-week vacancy despite a 10% salary increase.","A bottleneck leader learned the team sees everything stopping when he is absent."],"check_first":"Confirm audience composition, recent performance, format, pricing, and disclosure before contacting.","main_ideas":["\"Overqualified\" is usually a bundle of assumptions. The fix is to ask the candidate what they want.","A job posting is the first retention message; vague language costs applicants that pay raises cannot recover.","Managers who hold on tightest lose people first.","Across all three posts, manager behavior, not the market, changes the outcome."],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-22","similar":[{"id":"carl-g-fsadni","url":"https://b2binfluencer.marketing/creators/carl-g-fsadni/"},{"id":"michaela-daly","url":"https://b2binfluencer.marketing/creators/michaela-daly/"},{"id":"benjamin-bielkiewicz","url":"https://b2binfluencer.marketing/creators/benjamin-bielkiewicz/"}],"engagement":null},{"id":"kalpesh-baxi","name":"Kalpesh Baxi","url":"https://b2binfluencer.marketing/creators/kalpesh-baxi/","markdown_url":"https://b2binfluencer.marketing/creators/kalpesh-baxi.md","descriptor":"Kalpesh Baxi writes about recruitment business operations and how AI agents can take on repetitive tasks, freeing recruiters to focus on candidates, clients, and placements. Baxi also describes RecXperts, a network of specialists serving recruitment businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kalpesh-baxi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kalpesh-baxi.webp","topics":["artificial-intelligence","recruiting","agentic-ai"],"audiences":["recruiters"],"verdict":"Most useful for practical recruitment operations and AI agent content aimed at recruitment business owners.","best_for":"A recruitment technology vendor seeking an operator voice on agentic AI for agency owners.","not_for":"Enterprise AI platforms targeting CIOs, data leaders, or engineering managers, and candidate-facing employer-brand work.","takeaways":["AI takes over repetitive tasks, not jobs, in recruitment operations.","Recruiters are not slow at recruiting; they are drowning in work around it.","Diagnose the problem before prescribing a tool."],"check_first":"Confirm audience demographics, post performance data, paid terms and how Kritmatta and RecXperts are disclosed.","main_ideas":["AI takes over tasks, not jobs","Recruiters are not slow at recruiting—they are drowning in everything around it","Diagnose the problem before prescribing a tool","Credibility over directory size—and technology alone is not enough"],"partnership_formats":[],"partnership_url":null,"brands":["RecXperts","Kritmatta","TEAM Service Partners"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"omar-zafar","url":"https://b2binfluencer.marketing/creators/omar-zafar/"},{"id":"vas-georgiou","url":"https://b2binfluencer.marketing/creators/vas-georgiou/"},{"id":"roy-ripper","url":"https://b2binfluencer.marketing/creators/roy-ripper/"}],"engagement":null},{"id":"maxime-champoux","name":"Maxime Champoux","url":"https://b2binfluencer.marketing/creators/maxime-champoux/","markdown_url":"https://b2binfluencer.marketing/creators/maxime-champoux.md","descriptor":"Maxime Champoux works on Well, a platform that connects business tools and financial data. Their posts describe building its Business Context Graph and an AI-powered system for automating go-to-market work.","linkedin_followers":11939,"linkedin_url":"https://www.linkedin.com/in/champouxmaxime","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/maxime-champoux.webp","topics":["artificial-intelligence","ai-agents","bookkeeping"],"audiences":["small-business-owners","founders"],"verdict":"They are most useful for a builder's view of connected business data and automating go-to-market work.","best_for":"A B2B SaaS company building an AI-native GTM engine and connected data layer.","not_for":"A consumer-facing finance app buying sponsorship with guaranteed reach and engagement metrics.","takeaways":["Each added tool can create another silo for AI agents to read.","Well reports 11K+ bank feeds and an ontology of 55+ entities.","Well reports 7 to 46 features shipped monthly and 3.4 million signals processed."],"check_first":"Ask for verified performance data and audience composition before treating figures as results.","main_ideas":["Connect business tools before asking AI agents to act","Automate repetitive finance work so founders can focus elsewhere","Build go-to-market automation around signals and feedback","Show progress with operating measures, not momentum claims alone"],"partnership_formats":[],"partnership_url":null,"brands":["Well","STATION F"],"posts_cited":10,"latest_post":"2026-08-24","similar":[{"id":"rob-nool","url":"https://b2binfluencer.marketing/creators/rob-nool/"},{"id":"ren-e-s","url":"https://b2binfluencer.marketing/creators/ren-e-s/"},{"id":"ann-hooper","url":"https://b2binfluencer.marketing/creators/ann-hooper/"}],"engagement":null},{"id":"kristen-bryant-smith","name":"Kristen Bryant Smith","url":"https://b2binfluencer.marketing/creators/kristen-bryant-smith/","markdown_url":"https://b2binfluencer.marketing/creators/kristen-bryant-smith.md","descriptor":"Kristen Bryant Smith shares practical work on B2B product marketing and go-to-market strategy, including product launches, pricing, sales enablement, and using AI in marketing workflows.","linkedin_followers":3247,"linkedin_url":"https://www.linkedin.com/in/kristenbryantsmith","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kristen-bryant-smith.webp","topics":["artificial-intelligence","sales","go-to-market-strategy","sales-enablement","b2b-saas","product-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Useful for practical B2B product marketing and go-to-market posts on launches, pricing, sales enablement, and AI workflows.","best_for":"A B2B SaaS company changing launches or seeking practical AI marketing workflows.","not_for":"Broad top-of-funnel reach, verified demographics, or a ready-made paid sponsorship package.","takeaways":["Old sequence of tiering, messaging, enablement, launch no longer fits daily value shipping.","They replaced a launch process document with a small weekly peer forum.","AI maps customers to pricing cohorts and builds a sales knowledge base."],"check_first":"Confirm audience breakdowns, engagement data, partnership availability, fees, and inquiry route.","main_ideas":["The tiering-to-launch sequence no longer fits teams that ship value daily","Replace a static launch process document with a small, recurring peer forum","AI is most useful when it is wired to specific revenue artifacts","Nobody has AI fully figured out, so the honest posture is experimentation","Find out what is changing by surveying practitioners and showing up in person"],"partnership_formats":[],"partnership_url":null,"brands":["Appcues","Navattic","Product Marketing Alliance","MKTG WMN","Anthropic (Claude)"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"jake-huber","name":"Jake Huber","url":"https://b2binfluencer.marketing/creators/jake-huber/","markdown_url":"https://b2binfluencer.marketing/creators/jake-huber.md","descriptor":"Jake Huber provides recruiting support for early-stage companies, including embedded recruiting that can scale with a hiring sprint. Huber's posts help founders decide whether they need sourcing, full recruiting support, or a full-time recruiter.","linkedin_followers":15082,"linkedin_url":"https://www.linkedin.com/in/huberjake","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jake-huber.webp","topics":["startup","recruiting"],"audiences":[],"verdict":"Jake Huber helps early-stage founders diagnose recruiting needs and choose sourcing, embedded recruiting, or a full-time recruiter.","best_for":"A hiring-software brand wanting short content for Seed and Series A founders deciding what recruiting help to buy.","not_for":"An enterprise talent platform targeting large recruiting teams, webinars, gated whitepapers, or guaranteed reach.","takeaways":["Too few qualified candidates points to sourcing; enough candidates with delays points to process.","A full-time recruiter may fit when hiring 15 or more people yearly across repeatable roles.","Honey Homes made 13 hires in two months with embedded support, then ramped down."],"check_first":"Confirm format, deliverables, pricing, usage rights, disclosure terms, audience demographics, and recent reach.","main_ideas":["Find the hiring bottleneck before buying help","Judge a full-time recruiter by whether the work will last","Make recruiting capacity rise and fall with hiring demand"],"partnership_formats":[],"partnership_url":null,"brands":["Venture Scaler","Honey Homes"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"cynthia-osato","url":"https://b2binfluencer.marketing/creators/cynthia-osato/"},{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"}],"engagement":null},{"id":"mikaela-rivera","name":"Mikaela Rivera","url":"https://b2binfluencer.marketing/creators/mikaela-rivera/","markdown_url":"https://b2binfluencer.marketing/creators/mikaela-rivera.md","descriptor":"Mikaela Rivera is an HR and recruiting professional who helps people find career opportunities and shares practical advice on communication, follow-through, and recruiting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mikaela-c-rivera","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mikaela-rivera.webp","topics":["recruiting"],"audiences":["job-seekers"],"verdict":"Mikaela Rivera is most useful for practical recruiting and hiring communication advice for talent acquisition audiences.","best_for":"A talent acquisition software or recruiting services brand wanting focused hiring insight content.","not_for":"Broad consumer aviation campaigns or general B2B campaigns outside hiring and recruiting.","takeaways":["High performers respond with urgency, follow through, and say when they lack an answer.","A professional bird dog solves the problem, follows up, and keeps moving.","No two recruiting conversations are alike because each person has different goals and constraints."],"check_first":"Confirm audience job titles, company size, geography, seniority, and recent comparable post results.","main_ideas":["Success is visible in habits, not in being the loudest person in the room","Follow-through is a habit you build, and it should run both ways","Every recruiting conversation is different even when the framework repeats","Judge an employer by how its employees talk about the work","Candour between peers is what makes an industry room worth entering"],"partnership_formats":[],"partnership_url":null,"brands":["RecruitmentCoach","Cirrus"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"anne-heaviside","url":"https://b2binfluencer.marketing/creators/anne-heaviside/"},{"id":"melanie-grace-saigol","url":"https://b2binfluencer.marketing/creators/melanie-grace-saigol/"},{"id":"kelsey-waters","url":"https://b2binfluencer.marketing/creators/kelsey-waters/"}],"engagement":null},{"id":"chuck-moran","name":"Chuck Moran","url":"https://b2binfluencer.marketing/creators/chuck-moran/","markdown_url":"https://b2binfluencer.marketing/creators/chuck-moran.md","descriptor":"Chuck Moran teaches organizations, especially fire and EMS departments, how to make recruiting videos with a smartphone and simple production methods.","linkedin_followers":1787,"linkedin_url":"https://www.linkedin.com/in/chuckmoran","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chuck-moran.webp","topics":["recruiting"],"audiences":[],"verdict":"They are most useful for teaching fire and EMS departments to make short recruiting videos with smartphones.","best_for":"A public safety staffing or recruitment marketing company with a scoped training or content deliverable.","not_for":"A corporate employer-branding software platform selling to large private-sector employers.","takeaways":["A recruiting video under 30 seconds can use stills, short clips, and a recorded voice.","The video should help candidates imagine the job, daily activities, and what workers value.","Common worries include needing a fancy camera, editing a coherent story, and months of production."],"check_first":"Confirm current pricing, terms, post-level results, and audience data before committing budget.","main_ideas":["Equipment is the first objection to clear, not a requirement to meet","A recruiting video should show what the job feels like and can be built from two kinds of parts","Name the hesitation in the reader's own words, then answer it","The problem being solved is a first-responder candidate shortage, not weak employer branding","Teach the method in repeatable, named formats"],"partnership_formats":["Smartphone recruiting video training program (Online Video Mastery)","Conference teaching sessions","World's Easiest Recruiting Video mini-course","30-second recruiting video recipe"],"partnership_url":null,"brands":["Online Video Mastery","Virginia Fire Chiefs Association","World's Easiest Recruiting Video"],"posts_cited":11,"latest_post":"2026-05-01","similar":[],"engagement":null},{"id":"nic-barbagallo","name":"Nic Barbagallo","url":"https://b2binfluencer.marketing/creators/nic-barbagallo/","markdown_url":"https://b2binfluencer.marketing/creators/nic-barbagallo.md","descriptor":"Nic Barbagallo shares practical accounting and fractional finance advice for growing businesses, including consumer brands and contractors. The posts describe Thryve Accounting and Advisory Services’ work: clean books and monthly closes, financial reporting, cash forecasts, margin analysis, and fractional CFO support.","linkedin_followers":6796,"linkedin_url":"https://www.linkedin.com/in/nic-barbagallo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nic-barbagallo.webp","topics":["bookkeeping"],"audiences":[],"verdict":"Nic Barbagallo is most useful for practical accounting and fractional finance advice for growing consumer brands and contractors.","best_for":"A campaign aimed at consumer-goods founders who have just outgrown their accounting setup.","not_for":"Packaged sponsored product posts judged on impressions, follower scale, or engagement benchmarks.","takeaways":["Most owners don't need more reports. They need to know what to do next.","Cash-basis accounting can hide problems after a business passes $1 million in revenue.","A growing CPG brand may need bookkeeping and controllership before fractional CFO support."],"check_first":"Confirm whether they offer paid placements, and ask for audience geography, roles, and seniority.","main_ideas":["Buy the finance role that matches the problem, not the biggest title","Financials should end in decisions, not reports","The accounting method has to match the business stage","Define the service by what it is not"],"partnership_formats":[],"partnership_url":null,"brands":["Thryve Accounting and Advisory Services","American Curiosity show"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nadia-vanderhall","name":"Nadia Vanderhall","url":"https://b2binfluencer.marketing/creators/nadia-vanderhall/","markdown_url":"https://b2binfluencer.marketing/creators/nadia-vanderhall.md","descriptor":"Nadia Vanderhall works in financial education and wellness, drawing on experience in financial-services product marketing. Through The Brands + Bands Strategy Group, Nadia describes offering financial education, wellness, and strategy services, and shares practical money conversations through content and the Fumbled to Funded newsletter.","linkedin_followers":10500,"linkedin_url":"https://www.linkedin.com/in/nadiavanderhall","youtube_url":"https://www.youtube.com/channel/UCkmPaBZAgAHrIESMOywcw1A","photo_url":"https://b2binfluencer.marketing/assets/avatars/nadia-vanderhall.webp","topics":["fintech"],"audiences":["small-business-owners"],"verdict":"Most useful for creator-led money education that explains financial products from an insider product marketing view.","best_for":"Financial wellness providers or fintechs wanting plain-language money education and sponsored newsletter segments.","not_for":"Direct-response consumer campaigns needing high-volume short-form video ads, paid amplification, and performance data.","takeaways":["They call three financial institutions their credential: a field report, not a hot take.","They finished a Small Business Enterprise certification in a week after putting it off for years.","Fumbled to Funded is described as a Thursday voice memo sent to subscribers."],"check_first":"Ask for a Fumbled to Funded issue, video or audio samples, performance data, and commercial terms.","main_ideas":["Start money education with people who feel left out","Explain financial products from the inside, in human terms","Make an overwhelming next step concrete"],"partnership_formats":[],"partnership_url":null,"brands":["The Brands + Bands Strategy Group","Fumbled to Funded","Inc."],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"adam-holmgren","url":"https://b2binfluencer.marketing/creators/adam-holmgren/"},{"id":"karriem-kanston","url":"https://b2binfluencer.marketing/creators/karriem-kanston/"},{"id":"dana-alfirevic","url":"https://b2binfluencer.marketing/creators/dana-alfirevic/"}],"engagement":null},{"id":"edward-f-del-beccaro","name":"Edward F. Del Beccaro","url":"https://b2binfluencer.marketing/creators/edward-f-del-beccaro/","markdown_url":"https://b2binfluencer.marketing/creators/edward-f-del-beccaro.md","descriptor":"Edward F. Del Beccaro writes and comments on commercial real estate, with a focus on how power availability, data centers, and interest rates affect property investment and development.","linkedin_followers":4051,"linkedin_url":"https://www.linkedin.com/in/edward-f-del-beccaro-0756611b","youtube_url":null,"photo_url":null,"topics":["commercial-real-estate"],"audiences":[],"verdict":"They are most useful for commercial real estate readers weighing data-center and advanced-manufacturing opportunities with power access and financing.","best_for":"A commercial real estate investment firm planning a data-center site-selection strategy that factors in power and rates.","not_for":"A consumer fintech brand seeking paid short-form video for retail investors judged on reach and engagement.","takeaways":["Reliable electricity, transmission access, substation proximity can shape site selection before conventional location advantages.","Fed uncertainty and borrowing costs can delay projects; investors may favor rental growth outpacing financing costs.","Data centers connect AI infrastructure investment with regional development and community opposition."],"check_first":"Ask for recent results on comparable topics and formats plus audience demographics by job function, seniority, geography.","main_ideas":["Reliable power now comes before location","High rates are the new normal, so capital follows rental growth that beats financing costs","Data centers are a major property type — and a contested one"],"partnership_formats":[],"partnership_url":null,"brands":["RealAssets Adviser","National Connect CRE","Northern California Industrial & Manufacturing Conference","ConstructConnect"],"posts_cited":11,"latest_post":"2026-10-04","similar":[{"id":"stuart-gelb","url":"https://b2binfluencer.marketing/creators/stuart-gelb/"},{"id":"brian-tulibaski","url":"https://b2binfluencer.marketing/creators/brian-tulibaski/"},{"id":"prosper-taruvinga","url":"https://b2binfluencer.marketing/creators/prosper-taruvinga/"}],"engagement":null},{"id":"richard-newton","name":"Richard Newton","url":"https://b2binfluencer.marketing/creators/richard-newton/","markdown_url":"https://b2binfluencer.marketing/creators/richard-newton.md","descriptor":"Richard Newton writes about helping ecommerce brands grow organic search revenue by making product and collection pages clearer and more useful to shoppers.","linkedin_followers":4234,"linkedin_url":"https://www.linkedin.com/in/richardnewton","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-newton.webp","topics":["ecommerce","seo"],"audiences":["dtc-ecommerce-brands"],"verdict":"Most useful for ecommerce organic search audits and page-level content work on product and collection pages.","best_for":"DTC ecommerce brands with product and collection pages and inconsistent product naming.","not_for":"High-reach consumer creator, paid social sponsorship, short-form video, or brands without product or collection pages.","takeaways":["Clean markup cannot rescue a vague product page that fails to answer shopper questions.","Give one product one name across every surface to avoid invisible search problems.","A collection page is a digital aisle, not a product grid with filters."],"check_first":"Confirm scope, cost, timeline, and recent performance or audience survey results.","main_ideas":["Clean markup cannot rescue a vague product page","Give one product one name across every surface","A collection page is a digital aisle, not a product grid with filters","Awareness from stores, launches, or campaigns only becomes revenue when the site catches the searches it creates"],"partnership_formats":["Organic search audit and content production"],"partnership_url":null,"brands":["Sprite","Reformation"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"deepen-desai","name":"Deepen Desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/","markdown_url":"https://b2binfluencer.marketing/creators/deepen-desai.md","descriptor":"Deepen Desai works on cybersecurity at Zscaler and shares practical perspectives on AI security, threat research, phishing, and security operations.","linkedin_followers":9918,"linkedin_url":"https://www.linkedin.com/in/deepen-desai-48487b2","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","agentic-ai","ai-security","zero-trust"],"audiences":["security-practitioners","cisos-and-security-leaders"],"verdict":"Deepen Desai is most useful for translating AI security, phishing, and security operations research into defensive priorities.","best_for":"A security vendor seeking a practitioner voice for co-authored threat research or a webinar.","not_for":"A vendor wanting an independent, vendor-neutral paid reviewer to rank competing endpoint or SecOps platforms.","takeaways":["AI models can build complex exploit paths, so defense must assume machine-speed attacks.","Phishing volume is falling but methods improve; priorities include segmentation, deception, phishing-resistant MFA, awareness.","Security operations should close the loop rather than add more tools."],"check_first":"Confirm whether Zscaler's security organization can approve the partnership and if an independent booking route exists.","main_ideas":["AI models can now build attacks, so defense has to assume machine-speed exploit paths","Phishing is falling in volume but improving in method, and the countermeasures are a short, named list","Security operations needs to be rebuilt around closing the loop, not adding more tools","Practical preparation should come from tested research partnerships, presented with named colleagues"],"partnership_formats":[],"partnership_url":null,"brands":["Zscaler","Anthropic","OpenAI"],"posts_cited":10,"latest_post":"2026-10-03","similar":[{"id":"jay-chaudhry","url":"https://b2binfluencer.marketing/creators/jay-chaudhry/"},{"id":"ronen-slavin","url":"https://b2binfluencer.marketing/creators/ronen-slavin/"},{"id":"sam-curry","url":"https://b2binfluencer.marketing/creators/sam-curry/"}],"engagement":null},{"id":"aqsam-bilal","name":"Aqsam Bilal","url":"https://b2binfluencer.marketing/creators/aqsam-bilal/","markdown_url":"https://b2binfluencer.marketing/creators/aqsam-bilal.md","descriptor":"Aqsam Bilal shares practical advice for DTC ecommerce brands on Meta ad creative testing, customer economics, and reducing ad fatigue. The posts focus on testing distinct customer ideas—not just visual variations—and measuring results against costs such as customer acquisition cost.","linkedin_followers":327,"linkedin_url":"https://www.linkedin.com/in/aqsam-bilal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aqsam-bilal.webp","topics":["paid-ads","meta-ads","creative-testing","unit-economics"],"audiences":["dtc-ecommerce"],"verdict":"Most useful for DTC brands needing a disciplined Meta creative testing loop tied to customer economics.","best_for":"A DTC product brand whose result can be shown and wants better Meta testing.","not_for":"Brands needing paid creator reach, sponsorship terms, usage rights, or guaranteed distribution.","takeaways":["A creative test should produce learning, not another asset.","Design changes are not real tests; reasons to buy are.","A 2x ROAS can still lose money on the first order."],"check_first":"Ask for current reach, engagement, audience demographics, and supporting results on comparable posts.","main_ideas":["A creative test should produce learning, not another asset","Design changes are not real tests; reasons to buy are","A 2x ROAS can still lose money on the first order","Ad fatigue becomes a content-velocity problem as spend scales","Make the result visible with a controlled before, in-use, after sequence"],"partnership_formats":["Free ad creative audit (direct-message consult, not a paid partnership)"],"partnership_url":null,"brands":["SynStak","Weaver Green"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"megan-gutierrez","name":"Megan Gutierrez","url":"https://b2binfluencer.marketing/creators/megan-gutierrez/","markdown_url":"https://b2binfluencer.marketing/creators/megan-gutierrez.md","descriptor":"Megan Gutierrez works in learning and development, designing learning around people’s needs and the problems organizations are trying to solve. The posts also discuss instructional design and practical uses of AI automation.","linkedin_followers":1341,"linkedin_url":"https://www.linkedin.com/in/gutierrezmegan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/megan-gutierrez.webp","topics":["artificial-intelligence","leadership","learning-and-development"],"audiences":[],"verdict":"Useful for practitioner-led sessions that show instructional designers building AI automations and diagnosing learning problems first.","best_for":"A workflow automation or no-code vendor wanting practitioner-led sessions and content for L&D managers.","not_for":"An enterprise software brand needing verified senior L&D buyer reach, demographics, benchmarks, and published sponsorship rates.","takeaways":["A four-phase process: diagnose, design, integrate, and evolve before choosing learning content.","An onboarding content request revealed misaligned incentives and disconnected platforms, not a content problem.","An instructional design group plans to build an AI automation live with Make.com."],"check_first":"Confirm evidence of project outcomes and audience demographics before committing budget.","main_ideas":["Diagnose the learning problem before designing content","Measure growth in changed behavior and connection, not completion rates","Instructional designers should learn AI by building something real","Commitment is showing up repeatedly, not getting it perfect","Practitioner peer groups, not broadcasts, are how L&D people learn"],"partnership_formats":[],"partnership_url":null,"brands":["Taproot Learning Connections","Make.com"],"posts_cited":10,"latest_post":"2026-07-22","similar":[],"engagement":null},{"id":"aymane-khayi","name":"Aymane Khayi","url":"https://b2binfluencer.marketing/creators/aymane-khayi/","markdown_url":"https://b2binfluencer.marketing/creators/aymane-khayi.md","descriptor":"Aymane Khayi works in logistics and transportation and shares observations on supply chains, airport operations, and how technology and global events affect the sector.","linkedin_followers":311,"linkedin_url":"https://www.linkedin.com/in/aymane-khayi-68797a195","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Aymane Khayi is most useful for short-form commentary tying airport and logistics observations to operational takeaways.","best_for":"A ground-handling, airport-operations or freight technology vendor wanting a short-form pilot.","not_for":"A mass-reach brand or software vendor seeking paid awareness on impressions.","takeaways":["The Istanbul Sabiha Gökçen post breaks down ground handling, baggage, security, maintenance, cargo and passenger services.","They name TGS, Havaş, Çelebi Ground Handling, Pegasus Airlines' ground operation and DHL Express on cargo.","They link transatlantic relations to resilient supply chains and note tension in Islamic finance growth."],"check_first":"Confirm current follower and engagement figures, audience details, and any commercial format.","main_ideas":["The hard part of logistics is coordination, not equipment","Trade and geopolitics are supply chain questions","AI is already reshaping transportation, and is worth putting in front of a supply chain audience","Name the tension inside a topic"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"haithem-w","url":"https://b2binfluencer.marketing/creators/haithem-w/"},{"id":"bashak-ilhan","url":"https://b2binfluencer.marketing/creators/bashak-ilhan/"},{"id":"eva-ponce","url":"https://b2binfluencer.marketing/creators/eva-ponce/"}],"engagement":null},{"id":"shalin-jain","name":"Shalin Jain","url":"https://b2binfluencer.marketing/creators/shalin-jain/","markdown_url":"https://b2binfluencer.marketing/creators/shalin-jain.md","descriptor":"Shalin Jain builds SaaS software at HappyFox and shares lessons on using AI to improve sales and customer-support operations. Their posts describe building HappyFox into a $20 million business with a lean team and developing AI-native tools for SaaS sales.","linkedin_followers":12525,"linkedin_url":"https://www.linkedin.com/in/shalinjain","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shalin-jain.webp","topics":["artificial-intelligence","ecommerce","sales","ai-agents"],"audiences":["sales-leaders"],"verdict":"Shalin Jain is most useful for lessons on using AI to rebuild SaaS sales and support operations.","best_for":"B2B SaaS company wanting a founder talk on AI-native sales and support operations.","not_for":"Paid sponsorship for a competing CRM or helpdesk vendor; terms and audience data are unpublished.","takeaways":["AI-native means rebuilding the company, not shipping an AI feature.","Memory and context decide whether AI is useful; the model does not.","Build the sales engine from the bottom of the funnel first."],"check_first":"Ask for consulting experience, workshop design, client deliverables, media kit, and rate card.","main_ideas":["AI-native means rebuilding the company, not shipping an AI feature","Memory and context decide whether AI is useful; the model does not","A small team plus AI agents can carry a large revenue number","Build the sales engine from the bottom of the funnel first","The e-commerce support problem is silos, not a shortage of tools"],"partnership_formats":[],"partnership_url":null,"brands":["HappyFox","SaaStr","Shopify"],"posts_cited":16,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"kyle-henson","name":"Kyle Henson","url":"https://b2binfluencer.marketing/creators/kyle-henson/","markdown_url":"https://b2binfluencer.marketing/creators/kyle-henson.md","descriptor":"Kyle Henson writes about manufacturing inventory control, explaining how Kanban and better inventory information can help manufacturers reduce stockouts and keep production moving.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kyle-henson-7b232652","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kyle-henson.webp","topics":["supply-chain","inventory-management","manufacturing-operations"],"audiences":[],"verdict":"Kyle Henson is most useful for explaining manufacturing inventory control problems and making the case for Kanban and consumption-linked replenishment.","best_for":"A manufacturing ERP vendor seeking thought leadership on inventory management for operations and supply chain leaders.","not_for":"A demand planning or forecasting platform that promotes statistical forecasting as the answer to stockouts.","takeaways":["R&D borrowing components, production reusing parts, maintenance taking supplies can go missing from records.","Inaccurate stock data causes wasted worker time, unreliable customer promises, and disruption at buyer's business.","Henson argues forecasting will never prevent stockouts because perfect forecasting is impossible."],"check_first":"Confirm sponsorship, rate card, inquiry route, and whether their Arda product creates a conflict.","main_ideas":["Shop-floor efficiency problems are information problems","The inventory movements sales records miss","Unreliable data makes every inventory decision a gamble","Stockouts are a reliability failure, not just a lost sale"],"partnership_formats":[],"partnership_url":null,"brands":["Arda"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"imran-choudhery","url":"https://b2binfluencer.marketing/creators/imran-choudhery/"},{"id":"esther-azeezat-oyeyemi","url":"https://b2binfluencer.marketing/creators/esther-azeezat-oyeyemi/"}],"engagement":null},{"id":"charles-t","name":"Charles T.","url":"https://b2binfluencer.marketing/creators/charles-t/","markdown_url":"https://b2binfluencer.marketing/creators/charles-t.md","descriptor":"Healthcare IT product marketer with three decades of experience, focused on go-to-market work for healthcare and B2B SaaS, including revenue cycle management, clearinghouse, and patient access. Charles also writes about making healthcare AI safer through accountability and verification processes.","linkedin_followers":1870,"linkedin_url":"https://www.linkedin.com/in/charlestipay","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","healthcare"],"audiences":[],"verdict":"Charles T. is most useful for healthcare SaaS AI governance or clinical AI monitoring launches needing product marketing, launch messaging, expert positioning.","best_for":"A healthcare SaaS vendor preparing AI governance or clinical AI monitoring launch with revenue-cycle or patient-access buyers.","not_for":"Reach-led sponsorship or paid awareness relying on LinkedIn audience scale, or assumed bookable sponsored formats.","takeaways":["They argue healthcare AI failure is a process gap, not a model gap.","They propose a verification layer, near-miss reporting, feedback loop, and named accountable owner.","They cite BMJ Open 2026 audit: 49.6% of health responses problematic."],"check_first":"Confirm commercial formats, rates, audience demographics, and comparable post-performance data before contacting them.","main_ideas":["Healthcare AI's failure is a process gap, not a model gap","Process first, credentials that prove it second","Where the work sits: revenue cycle, clearinghouse, patient access","Caution on clinical AI, adoption on marketing AI"],"partnership_formats":[],"partnership_url":null,"brands":["Noetic","Mavenir","symplr","Pragmatic Institute"],"posts_cited":11,"latest_post":"2026-08-20","similar":[{"id":"malcolm-baracho","url":"https://b2binfluencer.marketing/creators/malcolm-baracho/"},{"id":"charles-j-french","url":"https://b2binfluencer.marketing/creators/charles-j-french/"},{"id":"john-c","url":"https://b2binfluencer.marketing/creators/john-c/"}],"engagement":null},{"id":"jens-hentschel","name":"Jens Hentschel","url":"https://b2binfluencer.marketing/creators/jens-hentschel/","markdown_url":"https://b2binfluencer.marketing/creators/jens-hentschel.md","descriptor":"Jens Hentschel writes about helping B2B sales teams understand procurement, build stronger customer relationships, and take clearer ownership of customer-focused work.","linkedin_followers":11232,"linkedin_url":"https://www.linkedin.com/in/jenshentschel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jens-hentschel.webp","topics":["sales","b2b-sales"],"audiences":["b2b-sales-teams"],"verdict":"Jens Hentschel is most useful for teaching B2B sales teams to understand procurement and build trust before the RFP.","best_for":"A B2B sales enablement brand wanting thought leadership on procurement-sales alignment.","not_for":"A product-led demand campaign with gated demos, pipeline targets, or performance guarantees.","takeaways":["A promise made as 'we' can leave ownership unclear; say what you will do.","Most of a procurement decision is made before the RFP lands.","Customer care means bringing a useful idea before being asked."],"check_first":"Confirm audience demographics, engagement rates, and commercial terms before committing budget.","main_ideas":["The word “we” spreads ownership, and buyers notice","Most of a procurement decision is made before the RFP lands","Customer care means bringing something before you are asked","Supplier questionnaires hear mostly from the buyers who still want you to change"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"chris-marin","name":"Chris Marin","url":"https://b2binfluencer.marketing/creators/chris-marin/","markdown_url":"https://b2binfluencer.marketing/creators/chris-marin.md","descriptor":"Chris Marin writes about using customer data and AI agents to improve B2B SaaS sales outreach and automate outbound sales work.","linkedin_followers":19002,"linkedin_url":"https://www.linkedin.com/in/chmarin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations"],"audiences":[],"verdict":"Useful for practical ideas on using won-customer data and automation to improve B2B SaaS outbound sales.","best_for":"B2B SaaS sales automation or revenue intelligence brands wanting won-deal data workshops.","not_for":"Brands seeking priced sponsorship packages, verified audience specs, guaranteed reach, or established legal-tech and embedded-fintech channel-partnership economics expertise.","takeaways":["Study top customers by lifetime value and record firmographics, buyer roles, problems, and language.","Automation can make outbound execution more consistent, covering prospecting, personalization, follow-up, and response handling.","Grow through partners by treating them more like customers than resellers."],"check_first":"Confirm audience demographics, recent post-level results, commercial format, and pricing before contacting them.","main_ideas":["Train your sales AI on the customers you already won","Automation is a quality argument, not just a cost argument","Replace the chain of specialist sales roles with one integrated system","Grow through partners by treating them like customers"],"partnership_formats":[],"partnership_url":null,"brands":["Grow.fm","Confido Legal"],"posts_cited":10,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"steven-gran","name":"Steven Gran","url":"https://b2binfluencer.marketing/creators/steven-gran/","markdown_url":"https://b2binfluencer.marketing/creators/steven-gran.md","descriptor":"Steven Gran writes about manufacturing operations, frontline leadership, and building work systems that help teams share knowledge, solve problems, and keep work moving.","linkedin_followers":1783,"linkedin_url":"https://www.linkedin.com/in/stevegran","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Useful for practical manufacturing content on frontline leadership, knowledge transfer, and work systems.","best_for":"A manufacturing company helping operators become supervisors and share practical know-how.","not_for":"Consumer product campaigns needing broad reach, guaranteed impressions, or ready-made sponsored video.","takeaways":["Promotion to supervisor is a change of job, not a reward for technical skill.","The hot list is a symptom, not a system; fix priorities, ownership, next steps.","Teams can turn individual experience into shared capability by learning and improving work together."],"check_first":"Ask about custom collaboration terms and request audience and performance details.","main_ideas":["Promotion to supervisor is a change of job, not a reward for technical skill","Fix the operating system beneath the daily hot list","Turn individual know-how into a team capability","Improve communication by changing routines, not by adding messages"],"partnership_formats":[],"partnership_url":null,"brands":["Work Excellence, LLC"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"eva-benn","name":"Eva Benn","url":"https://b2binfluencer.marketing/creators/eva-benn/","markdown_url":"https://b2binfluencer.marketing/creators/eva-benn.md","descriptor":"Eva Benn is a cybersecurity creator who hosts Security Mondays, featuring security leaders and practical guidance on AI security.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/evabenn","youtube_url":"https://www.youtube.com/channel/UCZKd_LHwlL3jCqi9fjrzWHQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/eva-benn.webp","topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":[],"verdict":"Eva Benn is most useful for security-leader interviews and practical AI security commentary on risk and response.","best_for":"A cybersecurity vendor campaign on AI-agent governance or resilience for security leaders.","not_for":"Consumer brands wanting scripted promotional posts, product demos, or hard calls to action.","takeaways":["Security Mondays Season 3 premiere features Dave DeWalt on defense in motion.","Benn asks how auto-fix differs from auto-heal and how to spot vaporware.","Reacting to Sam Altman, Benn says AI effects on human life should change acceptable risk."],"check_first":"Confirm audience roles, seniority, employers, and recent results before contacting them.","main_ideas":["Residual risk is unavoidable, but AI changes what a failure can cost","Layered defense is treated as finished; security should test and adapt itself continuously","Share what you know, and ship on a schedule","Showing up for people is part of the work, stated as a practice rather than a value"],"partnership_formats":["Guest episode of Security Mondays","Credential framing for the guest","News-reaction post with an outbound link"],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"dario-salice","url":"https://b2binfluencer.marketing/creators/dario-salice/"},{"id":"cosmin-pirvu","url":"https://b2binfluencer.marketing/creators/cosmin-pirvu/"},{"id":"loren-lahav","url":"https://b2binfluencer.marketing/creators/loren-lahav/"}],"engagement":null},{"id":"tony-runyan","name":"Tony Runyan","url":"https://b2binfluencer.marketing/creators/tony-runyan/","markdown_url":"https://b2binfluencer.marketing/creators/tony-runyan.md","descriptor":"Tony Runyan shares practical advice on ecommerce fulfillment for big, heavy, and bulky products, including warehouse selection, carrier costs, and peak-season planning.","linkedin_followers":5506,"linkedin_url":"https://www.linkedin.com/in/tonyrunyan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tony-runyan.webp","topics":["artificial-intelligence","sales","supply-chain","sales-forecasting","peak-season-planning"],"audiences":[],"verdict":"Tony Runyan is useful for practical ecommerce fulfillment advice on big, heavy, and bulky products, warehouse selection, carrier costs, and peak planning.","best_for":"Big and heavy ecommerce brands or 3PLs seeking educational B2B operations, supply chain, and finance content.","not_for":"Consumer lifestyle, beauty, gifting, or small-parcel brands seeking shopper reach or parcel-cost content.","takeaways":["Warehouse location matters alongside product handling, peak capacity, and who resolves problems.","Forecasts need not be exact to help a 3PL plan space, labor, and inventory.","Check support quality with current clients rather than relying on a sales call."],"check_first":"Ask for audience demographics, engagement data, and direct scope discussion, including partnership format.","main_ideas":["Choose a warehouse for operational fit, not just its location","Treat forecasts as useful planning inputs, even when they are imperfect","Make carrier costs concrete before peak season","Check support quality through references, not a sales call alone"],"partnership_formats":[],"partnership_url":null,"brands":["Red Stag Fulfillment","Free to Grow CFO"],"posts_cited":15,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"tina-kung","name":"Tina Kung","url":"https://b2binfluencer.marketing/creators/tina-kung/","markdown_url":"https://b2binfluencer.marketing/creators/tina-kung.md","descriptor":"Tina Kung writes about revenue operations and revenue software, including AI-guided quoting, pricing strategy, and usage metering. Their posts explain how to carry a deal’s pricing rules and terms through quoting, approvals, billing, and renewals.","linkedin_followers":5205,"linkedin_url":"https://www.linkedin.com/in/tinakung","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tina-kung.webp","topics":["artificial-intelligence","revenue-operations"],"audiences":["revenue-operations-leaders"],"verdict":"Tina Kung is useful for co-marketing Nue's AI-guided quoting and usage metering message to RevOps readers.","best_for":"A quote-to-cash or revenue operations platform running a co-marketing thought leadership campaign on AI-guided quoting.","not_for":"A vendor-neutral demand campaign seeking independent comparative reviews of competing quoting or billing tools.","takeaways":["Shipping the product is not the same as shipping the pricing strategy.","There should be one copy of the deal, not two systems trying to agree.","Guardrails should make deals move faster, not slower."],"check_first":"Confirm whether they accept sponsorships and request audience demographics by seniority, function, industry and buying role.","main_ideas":["Shipping the product is not the same as shipping the pricing strategy","There should be one copy of the deal, not two systems trying to agree","Guardrails should make deals move faster, not slower","Tooling connectivity is not the same thing as a selling experience"],"partnership_formats":[],"partnership_url":null,"brands":["Nue"],"posts_cited":10,"latest_post":"2026-10-03","similar":[{"id":"christine-dart","url":"https://b2binfluencer.marketing/creators/christine-dart/"},{"id":"adam-mansfield","url":"https://b2binfluencer.marketing/creators/adam-mansfield/"},{"id":"gianna-cestone","url":"https://b2binfluencer.marketing/creators/gianna-cestone/"}],"engagement":null},{"id":"brian-marzo","name":"Brian Marzo","url":"https://b2binfluencer.marketing/creators/brian-marzo/","markdown_url":"https://b2binfluencer.marketing/creators/brian-marzo.md","descriptor":"Brian Marzo shares practical advice on sales leadership and coaching at Owner, with a focus on helping sales representatives meet demanding goals, build momentum, and learn from their work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/brianjmarzo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-marzo.webp","topics":["leadership","sales","sales-leadership"],"audiences":["sales-managers"],"verdict":"Brian Marzo is most useful for practical sales leadership advice on coaching, quotas, momentum, and daily reflection.","best_for":"A B2B sales training company or campaign on authentic sales leadership and performance.","not_for":"General HR wellness talks or non-sales motivational speaking without performance metrics.","takeaways":["Best SMB sellers speed up at month-end instead of slowing down.","Be real, not a spin doctor, in sales leadership.","A two-minute daily reflection habit preserves lessons that might be forgotten."],"check_first":"Ask about partnership options, disclosure practices, and details about signature books or shows.","main_ideas":["Maintaining Sales Momentum Through End-of-Month Drive","Prioritizing Authenticity Over Corporate Spin","The Value of Daily Reflection for Professional Growth","The Attainability of Consistent High Performance"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"andrew-wright","url":"https://b2binfluencer.marketing/creators/andrew-wright/"},{"id":"matt-green","url":"https://b2binfluencer.marketing/creators/matt-green/"},{"id":"josh-chernikoff","url":"https://b2binfluencer.marketing/creators/josh-chernikoff/"}],"engagement":null},{"id":"james-henderson","name":"James Henderson","url":"https://b2binfluencer.marketing/creators/james-henderson/","markdown_url":"https://b2binfluencer.marketing/creators/james-henderson.md","descriptor":"James Henderson writes and speaks about business processes, process intelligence, procurement, and supply chain operations, with a focus on using data and AI to improve decisions and resilience.","linkedin_followers":23026,"linkedin_url":"https://www.linkedin.com/in/jameshenderson10","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-henderson.webp","topics":["artificial-intelligence","supply-chain","supply-chain-resilience","ai-in-procurement"],"audiences":["procurement-leaders"],"verdict":"James Henderson is most useful for practitioner-led talks on process intelligence, procurement, and supply chain operational resilience.","best_for":"This fits B2B SaaS process intelligence or supply chain control-tower campaigns needing a practitioner webinar voice.","not_for":"This does not fit counter-UAS hardware launches needing a technical product demonstrator for airport security buyers.","takeaways":["Process knowledge is an anchor in volatile years, not a static playbook.","Supply chains drift out of control one delay at a time, making decision speed the constraint.","They spoke to more than 500 procurement professionals in Istanbul on AI."],"check_first":"Confirm any MatrixSpace commercial relationship disclosure and details of the Istanbul talk.","main_ideas":["Process knowledge is an anchor in volatile years, not a static playbook","Supply chains drift out of control one delay at a time, making decision speed the real constraint","AI in procurement and supply chain is a present-tense practitioner issue, connected to process intelligence","Physical security now includes the airspace above the perimeter"],"partnership_formats":["Invited conference and event speaking"],"partnership_url":null,"brands":["MatrixSpace","mindzie, Inc."],"posts_cited":13,"latest_post":"2026-09-04","similar":[{"id":"tov-brog","url":"https://b2binfluencer.marketing/creators/tov-brog/"},{"id":"abdelfatah-bourouies","url":"https://b2binfluencer.marketing/creators/abdelfatah-bourouies/"},{"id":"bashak-ilhan","url":"https://b2binfluencer.marketing/creators/bashak-ilhan/"}],"engagement":null},{"id":"askia-sisay","name":"Askia Sisay","url":"https://b2binfluencer.marketing/creators/askia-sisay/","markdown_url":"https://b2binfluencer.marketing/creators/askia-sisay.md","descriptor":"Askia Sisay shares practical B2B sales lessons through humorous stories about prospecting, CRM habits, pipeline, forecasting, and deal approvals.","linkedin_followers":13225,"linkedin_url":"https://www.linkedin.com/in/askia-sisay","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/askia-sisay.webp","topics":["sales","revenue-operations","sales-forecasting","sales-coaching","pipeline-management"],"audiences":[],"verdict":"Askia Sisay is most useful for humorous, practical B2B sales lessons on CRM habits, pipeline, forecasting, and deal approvals.","best_for":"A B2B sales enablement brand wanting sponsored posts and a sales manager workshop.","not_for":"A pipeline vendor wanting scripted ads claiming automated outbound triples meetings and lifts quota.","takeaways":["Deal failures usually start with ignored information, not weak skills.","The CRM record is evidence for the next conversation, not a scoreboard for the last one.","A forecast is a statement about process; hope is not a stage."],"check_first":"Confirm audience composition, post-level results, and all commercial terms before committing budget.","main_ideas":["Deal failures usually start with ignored information, not weak skills","The CRM record is evidence for the next conversation, not a scoreboard for the last one","Quarter-end discounts show that the constraint was timing, not deal economics","A forecast is a statement about process; hope is not a stage","Pipeline is not who is ready now; it is who you stay in front of"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"david-katzman","name":"David Katzman","url":"https://b2binfluencer.marketing/creators/david-katzman/","markdown_url":"https://b2binfluencer.marketing/creators/david-katzman.md","descriptor":"David Katzman shares product and customer updates about Onshape cloud-native CAD and Arena product lifecycle management software from PTC, including how manufacturers use the tools to connect product data and workflows.","linkedin_followers":4431,"linkedin_url":"https://www.linkedin.com/in/davidskatzman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","email-marketing"],"audiences":[],"verdict":"David Katzman is most useful for product and customer updates about Onshape cloud-native CAD and Arena PLM software.","best_for":"A cloud-native CAD or PLM company needs customer-story content for engineering and manufacturing buyers.","not_for":"A consumer lifestyle brand wanting sponsored posts to young consumers with verified reach and paid placements.","takeaways":["hibot moved from file-based CAD and on-premises PLM to Onshape and Arena.","FlightWave reported nearly $1 million in estimated annual operational impact from reduced rework and fewer errors.","Release posts explain Arena Connect connects business systems and Onshape links PCB designs with mechanical work."],"check_first":"Confirm how the FlightWave estimate was validated and whether their audience matches your buyers.","main_ideas":["Keep product information connected as manufacturing grows","Make integrations useful by tying them to a real workflow","Treat AI as part of a specific design or review task","Show the operational stakes of product-data control in regulated work"],"partnership_formats":[],"partnership_url":null,"brands":["PTC","Onshape","Arena","NVIDIA","Altium","Windchill","Reditus Space","FlightWave Aerospace","hibot"],"posts_cited":14,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"mahi-uddin-ahmed","name":"Mahi Uddin Ahmed","url":"https://b2binfluencer.marketing/creators/mahi-uddin-ahmed/","markdown_url":"https://b2binfluencer.marketing/creators/mahi-uddin-ahmed.md","descriptor":"Mahi Uddin Ahmed builds websites and online stores for small businesses, including on Shopify and WordPress/WooCommerce. Their posts draw on running the Shopify store MYNAH MART and focus on practical choices such as mobile checkout, payments, site speed, and store management.","linkedin_followers":7,"linkedin_url":"https://www.linkedin.com/in/mahiuddinahmed","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mahi-uddin-ahmed.webp","topics":["ecommerce","shopify"],"audiences":["small-business-owners"],"verdict":"Useful for grounded Shopify versus WooCommerce content aimed at small business store owners.","best_for":"A web development or ecommerce agency wanting content on Shopify versus WooCommerce for small businesses.","not_for":"A consumer skincare brand seeking paid social reach or promo-code redemptions from shoppers.","takeaways":["Shopify is simpler to launch and maintain; WooCommerce offers flexibility but needs upkeep.","Local payment options like bKash, Nagad, card, and cash on delivery affect order conversion.","Two tests: does it load fast on a phone, and can the owner manage it?"],"check_first":"Confirm independent results and audience metrics, since only 7 LinkedIn followers are recorded.","main_ideas":["A website is a sales tool, not a business card","Shopify or WooCommerce: a tradeoff settled by two tests","Local payment options decide whether an order happens at all","Speed and a one-minute mobile checkout are revenue questions","Build advice should come from running a store after launch"],"partnership_formats":[],"partnership_url":null,"brands":["MYNAH MART","Royal User UK"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"annie-jun","name":"Annie Jun","url":"https://b2binfluencer.marketing/creators/annie-jun/","markdown_url":"https://b2binfluencer.marketing/creators/annie-jun.md","descriptor":"Annie Jun shares practical bookkeeping guidance for small businesses and nonprofits, including how to record customer deposits, vendor refunds, equipment purchases, and other common transactions.","linkedin_followers":800,"linkedin_url":null,"youtube_url":null,"photo_url":null,"topics":["bookkeeping"],"audiences":["small-business-owners"],"verdict":"Annie Jun is most useful for clear, practical bookkeeping explanations for small businesses and nonprofits, not proven sponsored reach.","best_for":"A small accounting firm guest expert collaboration on bookkeeping fundamentals for clients.","not_for":"A paid sponsorship for software or payments brands seeking large audience reach.","takeaways":["Cash received is not always income, and cash spent is not always an expense.","Record a vendor refund against the original purchase, not as new income.","Judge a large property bill by what the work did, not just its price."],"check_first":"Confirm audience demographics and recent reach or engagement for comparable posts.","main_ideas":["Cash received is not always income, and cash spent is not always an expense","Record a refund against the original purchase, not as new income","Judge a large property bill by what the work did, not just its price","Keep basic bookkeeping habits even when reporting rules change"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"derek-boxdell","name":"Derek Boxdell","url":"https://b2binfluencer.marketing/creators/derek-boxdell/","markdown_url":"https://b2binfluencer.marketing/creators/derek-boxdell.md","descriptor":"Derek Boxdell shares practical perspectives on cybersecurity, including protecting manufacturing operations, responding to AI-driven threats, and using breach data to guide security decisions.","linkedin_followers":2202,"linkedin_url":"https://www.linkedin.com/in/dboxdell","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity"],"audiences":["manufacturing-leaders"],"verdict":"Derek Boxdell is most useful for linking manufacturing cybersecurity risks to production, breach trends, and business decisions.","best_for":"A manufacturing technology brand needing industrial cybersecurity positioning, keynote, or advisory work.","not_for":"Consumer identity, VPN, or broad-reach short-form video campaigns needing direct-response app installs.","takeaways":["In manufacturing, cybersecurity is production assurance, not IT compliance.","AI speeds operations and attackers, so shift from detect-and-respond to predict-and-prevent.","Third-party breaches doubled and vulnerability exploitation rose 34%, requiring asset visibility and patch prioritization."],"check_first":"Confirm audience composition, engagement data, and council session attendance before contacting them.","main_ideas":["In manufacturing, cybersecurity is production assurance, not IT compliance","AI speeds up operations and attackers, so shift from detect-and-respond to predict-and-prevent","Breach reports are playbooks, and their value lies in the operating decisions they force","The human factor is the wildcard, and inattention beats sophistication","A breach is a reputational event, not only an operational one"],"partnership_formats":[],"partnership_url":null,"brands":["Manufacturers Alliance","Verizon Business"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"meghana-yadav","name":"Meghana Yadav","url":"https://b2binfluencer.marketing/creators/meghana-yadav/","markdown_url":"https://b2binfluencer.marketing/creators/meghana-yadav.md","descriptor":"Meghana Yadav is a marketing operations professional who brings a marketing perspective to project management. She shares practical lessons on marketing systems, data hygiene, and career transitions.","linkedin_followers":1503,"linkedin_url":"https://www.linkedin.com/in/meghana-yadav","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/meghana-yadav.webp","topics":["marketing-operations","career-transition"],"audiences":[],"verdict":"Most useful for practical marketing operations lessons on data hygiene, campaign naming, and career transitions.","best_for":"B2B SaaS marketing operations contractor work or marketing operations content collaboration.","not_for":"Consumer product launch or broad reach paid creator campaign needing guaranteed impressions and targeting.","takeaways":["Messy naming conventions break scale; campaign tags can turn analytics into guesswork.","B2B marketing experience is an advantage in product and project roles, not a liability.","Canva supports campaign assets, presentations, and events when marketers need to move quickly."],"check_first":"Confirm post level results and work samples before contacting them.","main_ideas":["Messy naming conventions limit scale; data hygiene is the real foundation","B2B marketing experience is an advantage in product and project roles, not a liability","Design tools should help marketers move fast without a design team","People and community matter more than reach numbers","Learning in public, with a clear, recurring ask"],"partnership_formats":[],"partnership_url":null,"brands":["Canva","Makerspace","Northeastern University"],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"mario-daddabbo","name":"Mario Daddabbo","url":"https://b2binfluencer.marketing/creators/mario-daddabbo/","markdown_url":"https://b2binfluencer.marketing/creators/mario-daddabbo.md","descriptor":"Mario Daddabbo writes about recruitment and learning, with a focus on fairer hiring and making education and work more inclusive. Their posts draw on recruitment work in the NGO sector and experience as an educator and learning assistant.","linkedin_followers":2209,"linkedin_url":"https://www.linkedin.com/in/mario-daddabbo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mario-daddabbo.webp","topics":["recruiting","candidate-experience","learning-and-development"],"audiences":[],"verdict":"Mario Daddabbo is most useful for practical posts on inclusive hiring and learning, especially neurodivergent candidate barriers.","best_for":"A recruitment or HR technology company building a practical series on neurodivergent-inclusive hiring.","not_for":"A multi-channel launch needing video, webinars, case studies, audience analytics, or documented commercial performance.","takeaways":["Hiring processes can exclude neurodivergent candidates before their ability is assessed.","Interview questions in advance and written follow-ups after verbal instructions can help.","Timely feedback is a mark of respect for candidates."],"check_first":"Ask for recent examples and LinkedIn analytics to confirm current themes and audience fit.","main_ideas":["Hiring processes, not ability, shut neurodivergent candidates out","Accommodations are simply better working practices","Belief, not ability, is what stops people learning","Timely feedback is a mark of respect for candidates","Recruitment is a craft worth continuing to study"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"jean-charles-dervieux","name":"Jean-Charles Dervieux","url":"https://b2binfluencer.marketing/creators/jean-charles-dervieux/","markdown_url":"https://b2binfluencer.marketing/creators/jean-charles-dervieux.md","descriptor":"Jean-Charles Dervieux writes about law-firm finance, management, and technology, including how growing firms can improve financial reporting, set performance goals, and evaluate AI intake systems.","linkedin_followers":8481,"linkedin_url":"https://www.linkedin.com/in/jeancharlesdervieux","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jean-charles-dervieux.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Most useful for practical law-firm finance, management, and AI intake frameworks aimed at firm leaders.","best_for":"A legal technology company selling AI intake or legal operations software to firm leadership.","not_for":"Consumer financial brands or solo-practitioner software vendors seeking broad awareness and high-volume affiliate content.","takeaways":["Measure intake performance before deploying AI: missed calls, conversion, escalation, and cost per acquired client.","Evaluate AI intake platforms on structural fit, not price first.","Better financial statements can lower a law firm's cost of capital."],"check_first":"Confirm audience demographics, terms, review rights, reporting, and whether the platform comparison table exists.","main_ideas":["Measure current intake performance before deploying AI","Evaluate AI intake platforms on structural fit, not price first","Better financial statements lower a law firm's cost of capital","Set goals above budget, then make pace visible every day","Run the finance function for speed, not just control"],"partnership_formats":[],"partnership_url":null,"brands":["Morgan & Morgan"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"misty-murray","url":"https://b2binfluencer.marketing/creators/misty-murray/"},{"id":"kelley-brubaker","url":"https://b2binfluencer.marketing/creators/kelley-brubaker/"},{"id":"jordan-stambaugh","url":"https://b2binfluencer.marketing/creators/jordan-stambaugh/"}],"engagement":null},{"id":"russell-mikowski","name":"Russell Mikowski","url":"https://b2binfluencer.marketing/creators/russell-mikowski/","markdown_url":"https://b2binfluencer.marketing/creators/russell-mikowski.md","descriptor":"Russell Mikowski shares advice and hiring opportunities focused on SaaS revenue leadership, startup sales teams, and recruiting. Their posts also discuss how AI is changing go-to-market leadership and how job seekers can present their working style.","linkedin_followers":8985,"linkedin_url":"https://www.linkedin.com/in/russell-mikowski","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/russell-mikowski.webp","topics":["artificial-intelligence","leadership","sales","recruiting","go-to-market-strategy","b2b-saas"],"audiences":["job-seekers"],"verdict":"Russell Mikowski is most useful for hiring and revenue leadership commentary and executive search examples.","best_for":"A recruiting technology or hiring assessment vendor seeking market-facing thought leadership.","not_for":"A cybersecurity vendor seeking a multi-post series or video and webinar campaign.","takeaways":["Russell says AI is adding work to senior revenue jobs, not taking it away.","A CRO search seeks banking sales experience and building a US team from zero.","A personality profile prompted hiring manager responses and communication style questions."],"check_first":"Confirm recent LinkedIn audience analytics on geography, seniority, and industry before committing.","main_ideas":["Scale and past playbooks no longer qualify revenue leaders","AI is adding work to senior revenue jobs, not taking it away","A personality profile can do what a resume cannot","Hire for the first role, and turn away near fits","Short, direct-address posts, plus one foray beyond revenue leadership"],"partnership_formats":[],"partnership_url":null,"brands":["SureCoach.ai"],"posts_cited":14,"latest_post":"2026-09-29","similar":[{"id":"dennis-smith","url":"https://b2binfluencer.marketing/creators/dennis-smith/"},{"id":"phong-trieu","url":"https://b2binfluencer.marketing/creators/phong-trieu/"},{"id":"daryn-edelman","url":"https://b2binfluencer.marketing/creators/daryn-edelman/"}],"engagement":null},{"id":"lauren-niziol","name":"Lauren Niziol","url":"https://b2binfluencer.marketing/creators/lauren-niziol/","markdown_url":"https://b2binfluencer.marketing/creators/lauren-niziol.md","descriptor":"Lauren Niziol teaches property-management professionals how to handle difficult conversations and conflict. Their LinkedIn posts also share hiring opportunities and career-growth stories in the multifamily industry.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lauren-niziol-hr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lauren-niziol.webp","topics":["recruiting","hr","career-development","property-management"],"audiences":[],"verdict":"Lauren Niziol teaches property-management professionals to handle difficult conversations and conflict through a live cohort masterclass.","best_for":"A property-management training provider or industry association running a live conflict-resolution program.","not_for":"A B2B software vendor seeking paid sponsored posts or a webinar to drive demo requests.","takeaways":["Niziol announced a masterclass on tough conversations and conflict resolution for property-management staff.","The masterclass uses a capped cohort of 12, live virtual sessions, and scenario-based exercises.","A post reports three sessions completed, with one remaining."],"check_first":"Ask for recent audience survey results or documentation of followers' property-management roles and seniority.","main_ideas":["Property management’s hardest part is difficult conversations, not software or paperwork","Conflict-resolution training should be small, live, and practiced—not theoretical","Career growth in property management depends on leadership culture, not just opportunity","Recruiting is a practical priority for strengthening the property-management industry"],"partnership_formats":["Facilitated live cohort masterclass"],"partnership_url":null,"brands":["Property Management University","Red Cedar Advisory Services"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"shahab-mitha","url":"https://b2binfluencer.marketing/creators/shahab-mitha/"},{"id":"zed-truong","url":"https://b2binfluencer.marketing/creators/zed-truong/"},{"id":"laura-l-kreuger","url":"https://b2binfluencer.marketing/creators/laura-l-kreuger/"}],"engagement":null},{"id":"todd-westra","name":"Todd Westra","url":"https://b2binfluencer.marketing/creators/todd-westra/","markdown_url":"https://b2binfluencer.marketing/creators/todd-westra.md","descriptor":"Todd Westra hosts the Growth and Scaling Podcast, featuring conversations with entrepreneurs about building and scaling businesses.","linkedin_followers":32544,"linkedin_url":"https://www.linkedin.com/in/toddwestra","youtube_url":"https://www.youtube.com/channel/UCs8n_zcc0dUMN_GE0bNLUWg","photo_url":"https://b2binfluencer.marketing/assets/avatars/todd-westra.webp","topics":["leadership","supply-chain"],"audiences":[],"verdict":"Todd Westra hosts a business scaling interview podcast useful for B2B media collaborations around founder growth stories.","best_for":"A B2B media or podcast company wanting a hosted or co-produced scaling and leadership interview series.","not_for":"A consumer-facing brand needing guaranteed delivery, published rates, and audience job data.","takeaways":["Build the team and systems before adding tools.","Plan for an eventual exit from the beginning.","Treat leadership as a balance, not a single formula."],"check_first":"Confirm episode count, guest list, audience data, interview depth, and commercial terms.","main_ideas":["Build the team and systems before adding tools","Plan for an eventual exit from the beginning","Treat leadership as a balance, not a single formula","Use coaching and outside expertise as growth investments"],"partnership_formats":[],"partnership_url":null,"brands":["Walfinch","LIWMI Logistics"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"josh-gregory","name":"Josh Gregory","url":"https://b2binfluencer.marketing/creators/josh-gregory/","markdown_url":"https://b2binfluencer.marketing/creators/josh-gregory.md","descriptor":"Josh Gregory shares advice on scaling ecommerce advertising profitably, with a focus on Google and Meta Ads, campaign structure, creative testing, tracking, and the foundations behind reliable growth.","linkedin_followers":2691,"linkedin_url":"https://www.linkedin.com/in/josh-gregory","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-gregory.webp","topics":["ecommerce","paid-ads","meta-ads","google-ads","performance-max"],"audiences":["dtc-ecommerce"],"verdict":"Useful for diagnosing and fixing ecommerce paid-media foundations before scaling Google and Meta spend.","best_for":"DTC ecommerce brands already spending on Google and Meta that want profitable scaling.","not_for":"Brands seeking paid creator sponsorships, rate cards, or awareness campaigns based on demographics or on camera performance.","takeaways":["Scaling breaks the system behind the ads, not the budget.","Reported ad performance often overstates real growth.","Tracking, product feeds, and creative cadence are the real foundations."],"check_first":"Confirm recent comparable ecommerce results, scope, pricing, timeline, and current availability.","main_ideas":["Scaling breaks the system behind the ads, not the budget","Reported ad performance often overstates real growth","Tracking, product feeds, and creative cadence are the real foundations","Use a small budget to prove profitability before scaling","The offer and customer economics decide whether acquisition spending works"],"partnership_formats":["Google Ads audit and paid-media engagement"],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"michele-vincenti","name":"Michele Vincenti","url":"https://b2binfluencer.marketing/creators/michele-vincenti/","markdown_url":"https://b2binfluencer.marketing/creators/michele-vincenti.md","descriptor":"Michele Vincenti is a faculty member at University Canada West who writes and presents on AI ethics, leadership, and human accountability in high-stakes decisions. Their work argues that AI can inform decisions, but people must retain responsibility for them.","linkedin_followers":8002,"linkedin_url":"https://www.linkedin.com/in/michelevincenti","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"Michele Vincenti is useful for explaining human accountability in AI-assisted decisions and board-level AI governance.","best_for":"This fits a board advisory firm or executive responsible-AI governance training on human accountability in AI decisions.","not_for":"This does not fit a sponsored product launch for an AI platform vendor, paid posts, or product demonstrations.","takeaways":["AI can inform a decision, but accountability stays with a person.","The most dangerous AI risk is a leader delegating judgment, not technical failure.","Conference paper uses Thomistic ethics and an Ethico-Prudential Matrix for AI governance."],"check_first":"Confirm their credentials, training record, matrix details, audience data, and whether they accept paid brand work.","main_ideas":["AI can inform a decision, but accountability stays with a person","The most dangerous AI risk is not technical; it is a leader delegating judgment","Ethical limits in high-stakes AI, expressed through the Ethico-Prudential Matrix","Prioritising engagement between scholars and practitioners on AI that serves the common good"],"partnership_formats":[],"partnership_url":null,"brands":["University Canada West","FIDMA Network"],"posts_cited":10,"latest_post":"2026-09-22","similar":[{"id":"filiz-demirci","url":"https://b2binfluencer.marketing/creators/filiz-demirci/"},{"id":"nataly-garcia","url":"https://b2binfluencer.marketing/creators/nataly-garcia/"},{"id":"pamela-feld","url":"https://b2binfluencer.marketing/creators/pamela-feld/"}],"engagement":null},{"id":"emma-rundle","name":"Emma Rundle","url":"https://b2binfluencer.marketing/creators/emma-rundle/","markdown_url":"https://b2binfluencer.marketing/creators/emma-rundle.md","descriptor":"Emma Rundle is a strategic copywriter and content marketing advisor. They help businesses clarify their message, plan content around their goals and audience, and keep content creation from becoming a founder’s bottleneck.","linkedin_followers":2846,"linkedin_url":"https://www.linkedin.com/in/copywritingbyemma","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emma-rundle.webp","topics":["artificial-intelligence","content-marketing","content-strategy"],"audiences":["business-leaders"],"verdict":"Strategic copywriter and content advisor useful for clarifying a business message and building a repeatable content system.","best_for":"B2B agencies or founder-led accounts needing message clarity, content planning and a handover path.","not_for":"Paid social sponsorship campaigns needing large segmented audiences, media kit metrics and guaranteed reach.","takeaways":["Strategy comes before writing: find the golden thread behind content that works.","AI made content easier to produce and weaker, making strategy more important.","Take content creation off the founder's plate when it becomes a bottleneck."],"check_first":"Ask for LinkedIn follower demographics and engagement data if reach matters.","main_ideas":["Strategy comes before writing: find the “golden thread”","AI made content easier to produce and weaker, making strategy more important","Take content creation off the founder’s plate when it becomes a bottleneck","Lead with the audience’s transformation, not the business’s own process"],"partnership_formats":[],"partnership_url":null,"brands":["Melting Pot Creations","Midlands Enterprise Award"],"posts_cited":9,"latest_post":"2026-09-28","similar":[{"id":"chily-fachler","url":"https://b2binfluencer.marketing/creators/chily-fachler/"},{"id":"zelle-jeremias-herbolario","url":"https://b2binfluencer.marketing/creators/zelle-jeremias-herbolario/"},{"id":"andrew-schulkind","url":"https://b2binfluencer.marketing/creators/andrew-schulkind/"}],"engagement":null},{"id":"shashank-kakade","name":"Shashank Kakade","url":"https://b2binfluencer.marketing/creators/shashank-kakade/","markdown_url":"https://b2binfluencer.marketing/creators/shashank-kakade.md","descriptor":"Shashank Kakade creates conversion-focused video sales letter ads and paid-social creative to help e-commerce and wellness businesses grow.","linkedin_followers":1561,"linkedin_url":"https://www.linkedin.com/in/shashank-kakade","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shashank-kakade.webp","topics":["ecommerce","sales","paid-ads","ecommerce-marketing","paid-social-advertising"],"audiences":["founders"],"verdict":"Shashank Kakade is most useful for video sales letter and paid-social creative that fixes weak ads for e-commerce and wellness brands.","best_for":"A DTC wellness brand already spending on Meta ads to improve cold-traffic conversion.","not_for":"Enterprise B2B software selling compliance platforms through long multi-stakeholder sales cycles.","takeaways":["Weak ads, not checkout flows or email sequences, can cause poor sales.","One store got 1,000 visitors and seven sales.","Wellness customers seeking a solution respond to direct psychology, not gentle messaging."],"check_first":"Ask for finished ads, campaign results, or client examples before hiring.","main_ideas":["Paid-social losses are creative failures, not funnel failures","Wellness buyers respond to direct psychology, not gentle messaging","Video sales letter ads are the named specialty and deliverable","A values-driven priority: help founders who risk everything, not entitled clients"],"partnership_formats":[],"partnership_url":null,"brands":["House Society","Shopify"],"posts_cited":8,"latest_post":"2026-09-08","similar":[{"id":"raymond-c","url":"https://b2binfluencer.marketing/creators/raymond-c/"},{"id":"lauren-papon","url":"https://b2binfluencer.marketing/creators/lauren-papon/"}],"engagement":null},{"id":"luke-hodson","name":"Luke Hodson","url":"https://b2binfluencer.marketing/creators/luke-hodson/","markdown_url":"https://b2binfluencer.marketing/creators/luke-hodson.md","descriptor":"Luke Hodson writes about retail strategy, sneaker and streetwear culture, and the ways shifts in commerce affect brands and retailers.","linkedin_followers":15250,"linkedin_url":"https://www.linkedin.com/in/lukehodson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-hodson.webp","topics":[],"audiences":[],"verdict":"Useful for analytical commentary on retail strategy, sneaker culture, and cultural credibility in commerce shifts.","best_for":"Retail strategy agencies needing analytical sessions on cultural relevance in athletic retail.","not_for":"Paid creator campaigns needing guaranteed reach, conversion, audience metrics, or sponsorship rates.","takeaways":["DTC brands and faster trend cycles weakened Size? as a streetwear gatekeeper.","DICK'S and Foot Locker deal may increase retailer leverage but risk youth credibility.","Amazon and TikTok link shows commerce and culture are increasingly connected."],"check_first":"Confirm current audience data, engagement benchmarks, and commercial terms before contacting them.","main_ideas":["DTC has weakened the high-street gatekeeper","Retail scale can come at the cost of cultural credibility","Commerce and culture are becoming inseparable"],"partnership_formats":[],"partnership_url":null,"brands":["Foot Locker","DICK'S Sporting Goods","JD Sports","Size?","Amazon","TikTok"],"posts_cited":11,"latest_post":"2026-10-10","similar":[{"id":"don-brett","url":"https://b2binfluencer.marketing/creators/don-brett/"},{"id":"bashak-ilhan","url":"https://b2binfluencer.marketing/creators/bashak-ilhan/"},{"id":"malte-karstan","url":"https://b2binfluencer.marketing/creators/malte-karstan/"}],"engagement":null},{"id":"fernanda-oi","name":"Fernanda Oi","url":"https://b2binfluencer.marketing/creators/fernanda-oi/","markdown_url":"https://b2binfluencer.marketing/creators/fernanda-oi.md","descriptor":"Fernanda Oi is a UX Research Manager at Venturus. Oi's work includes UX research and product discovery: helping teams understand users and make better-informed product and service decisions before development.","linkedin_followers":2161,"linkedin_url":"https://www.linkedin.com/in/fernandaishimoto","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ux"],"audiences":[],"verdict":"Fernanda Oi is most useful for UX research and product discovery before development.","best_for":"B2B SaaS brands improving product discovery with custom UX research and design.","not_for":"Broad consumer awareness campaigns needing large reach and measured audience delivery.","takeaways":["Test AI research tools on a real question before trusting them.","Discovery aims to find problems before development, scoped to each challenge, not a fixed recipe.","Build the research function, then introduce it to the whole company."],"check_first":"Confirm paid terms, available formats, audience delivery, and recent post results before contacting.","main_ideas":["Test AI research tools on a real question before trusting them","Discovery aims to find problems before development, with work scoped to each challenge rather than a fixed recipe","Build the research function, then introduce it to the whole company"],"partnership_formats":[],"partnership_url":null,"brands":["Venturus","OpenAI","Google"],"posts_cited":11,"latest_post":"2026-07-29","similar":[],"engagement":null},{"id":"marko-mandic","name":"Marko Mandic","url":"https://b2binfluencer.marketing/creators/marko-mandic/","markdown_url":"https://b2binfluencer.marketing/creators/marko-mandic.md","descriptor":"Marko Mandic shares practical advice and resources on eCommerce retention and email marketing, including customer-retention strategies and a question bank for collecting customer data.","linkedin_followers":9503,"linkedin_url":"https://www.linkedin.com/in/convertingemails","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marko-mandic.webp","topics":["ecommerce","email-marketing","ecommerce-retention"],"audiences":["dtc-ecommerce"],"verdict":"Marko Mandic is most useful for practical eCommerce retention and email marketing advice, including customer data collection.","best_for":"A DTC consumables brand with repeat purchase and Klaviyo wanting retention and email improvement.","not_for":"A durable product with no next order, or a quick discount-led paid creator campaign.","takeaways":["Retention depends on conditions such as repurchase reason, product education, timing, and usage habit.","A 400-question bank has 40 questions for each of ten eCommerce niches.","Answers can inform marketing, product choices, and Klaviyo profile properties."],"check_first":"Confirm recent engagement on retention and email posts plus audience demographics if geography matters.","main_ideas":["Retention is a set of conditions, not a channel","Zero-party data is the cheapest asset for fixing what is not working","Time the reminder to the product, not the calendar, and build a usage habit","Discounts and loyalty have to survive margin math and status logic","Teach in live operator rooms, not only through posts"],"partnership_formats":[],"partnership_url":null,"brands":["Ecomm Hero League"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"bryanna-clancy","name":"Bryanna Clancy","url":"https://b2binfluencer.marketing/creators/bryanna-clancy/","markdown_url":"https://b2binfluencer.marketing/creators/bryanna-clancy.md","descriptor":"Bryanna Clancy shares practical examples and advice on using data apps and AI to improve go-to-market operations, including pipeline forecasting, account prioritization, and sales follow-up.","linkedin_followers":1684,"linkedin_url":"https://www.linkedin.com/in/bryannaclancy","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations"],"audiences":[],"verdict":"Bryanna Clancy is most useful for practical examples of data apps and AI in go-to-market operations.","best_for":"B2B SaaS revenue operations, pipeline intelligence, or sales enablement campaigns aimed at operations leaders.","not_for":"Consumer lifestyle or broad awareness campaigns needing large consumer reach and entertaining short-form content.","takeaways":["Pipeline trouble is usually a signal problem, not a channel problem.","A forecasting app puts marketing programs, seasonality, sales capacity, CRM data, and conversion patterns into context.","An account-priority view combines product, website, campaign, hiring, and CRM signals for reps."],"check_first":"Ask for underlying measurements, audience seniority, and available partnership formats and terms.","main_ideas":["Pipeline trouble is usually a signal problem, not a channel problem","Put pipeline numbers in context before responding to a dip","Be skeptical, not cynical, about AI — and finish the last 30% yourself","The ops layer is becoming the AI and automation layer"],"partnership_formats":[],"partnership_url":null,"brands":["Hex","Salesforce","Slack"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"},{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"chris-lingenfelter","url":"https://b2binfluencer.marketing/creators/chris-lingenfelter/"}],"engagement":null},{"id":"christina-trocino","name":"Christina Trocino","url":"https://b2binfluencer.marketing/creators/christina-trocino/","markdown_url":"https://b2binfluencer.marketing/creators/christina-trocino.md","descriptor":"Christina Trocino shares practical perspectives on cyber, digital-asset, supply-chain, and executive risk, connecting technical threats to decisions for finance and business leaders.","linkedin_followers":7500,"linkedin_url":"https://www.linkedin.com/in/christinatrocino","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christina-trocino.webp","topics":["artificial-intelligence","leadership","supply-chain","supply-chain-risk"],"audiences":[],"verdict":"Christina Trocino is most useful for executive talks or advisory sessions on digital-asset and cyber risk governance.","best_for":"Banks, insurers, or asset managers wanting executive sessions on digital-asset and cyber risk governance.","not_for":"Hands-on supply-chain resilience workshops for plant-level operations, procurement, and logistics staff.","takeaways":["Digital-asset risk includes smart-contract vulnerabilities, regulatory gaps, and counterparty risk, not mainly price.","Cyber risk belongs in a balance-sheet conversation with finance and executive leadership, not IT alone.","Prioritise by the risks that could hurt most instead of trying to cover everything."],"check_first":"Confirm platform follower demographics, post-level engagement, and audience data before committing budget.","main_ideas":["Digital-asset risk is not mainly price risk","Cyber risk is a balance-sheet conversation, not an IT one","AI has made attacks cheap enough for anyone","Prioritise by harm instead of trying to cover everything","Third-party and supply-chain exposure is where risk hides"],"partnership_formats":[],"partnership_url":null,"brands":["Marsh","Miami Fintech Club"],"posts_cited":13,"latest_post":"2026-10-05","similar":[{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"fayadh-alenezi","url":"https://b2binfluencer.marketing/creators/fayadh-alenezi/"}],"engagement":null},{"id":"gilberto-rosas","name":"Gilberto Rosas","url":"https://b2binfluencer.marketing/creators/gilberto-rosas/","markdown_url":"https://b2binfluencer.marketing/creators/gilberto-rosas.md","descriptor":"Gilberto Rosas shares practical advice for agency owners on improving sales, organizing teams, retaining clients, and running more efficient operations.","linkedin_followers":25143,"linkedin_url":"https://www.linkedin.com/in/maverickmedia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gilberto-rosas.webp","topics":["sales","agency-operations"],"audiences":["agency-owners"],"verdict":"Most useful for practical, case-led advice to agency owners on sales, staffing, client retention, and operations.","best_for":"Mid-market sales-software vendor campaign for small-agency owners, using case-led posts with concrete before-and-after.","not_for":"Large enterprise software multi-channel AI awareness campaigns for director-and-above buyers at 500-plus employees.","takeaways":["An agency owner at 34K a month cut sales cycle from 46 days to 11.","A 9K client was lost through one resignation.","A promoted designer gave up seven projects and took on named responsibilities."],"check_first":"Confirm collaboration formats, how to inquire, and audience demographics before planning a placement.","main_ideas":["Fix the system before blaming the person","Build agency structure around the work that actually needs doing","Make performance rules clear enough for people to act on","Reduce single points of failure in sales and client relationships"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"aileen-martinez","name":"Aileen Martinez","url":"https://b2binfluencer.marketing/creators/aileen-martinez/","markdown_url":"https://b2binfluencer.marketing/creators/aileen-martinez.md","descriptor":"Aileen Martinez runs Rise Up Bookkeeping, a bookkeeping firm, and teaches bookkeepers how to price their services, set client boundaries, build business systems, and find clients.","linkedin_followers":1430,"linkedin_url":"https://www.linkedin.com/in/aileenmartinez","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aileen-martinez.webp","topics":["client-acquisition","pricing-strategy","bookkeeping"],"audiences":["small-business-owners"],"verdict":"They are most useful for teaching bookkeepers to price, set boundaries, build systems, and find clients.","best_for":"A workshop on pricing and client systems for growing bookkeeping practices.","not_for":"A broad reach awareness campaign for finance leaders at scale.","takeaways":["Owners should have ongoing access to their books instead of waiting until tax season.","They found incorrectly categorized transactions that cost a client more than $10,000 in taxes.","Bookkeeper to Boss is a six-week live program on pricing, contracts, systems, and client acquisition."],"check_first":"Confirm recent cohort registration, attendance, replay views, and whether attendees ran their own firms.","main_ideas":["Run the practice as a business, not as another job inside it","Undercharging and over-delivering are treated as one habit","Owners should have access to their own books every month, not only at tax time","Bookkeeping and accounting are different jobs, and mixing them up costs money","The bookkeepers in the audience want a safety net and their own time"],"partnership_formats":[],"partnership_url":null,"brands":["Rise Up Bookkeeping","Bookkeeper to Boss","QuickBooks Online"],"posts_cited":11,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"salman-hussain","name":"Salman Hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/","markdown_url":"https://b2binfluencer.marketing/creators/salman-hussain.md","descriptor":"Salman Hussain shares practical commentary on cybersecurity threats and organizational resilience, including phishing, executive impersonation, software vulnerabilities, and AI-related privacy concerns.","linkedin_followers":5508,"linkedin_url":"https://www.linkedin.com/in/salmanhussain2","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/salman-hussain.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for practical LinkedIn commentary that turns cybersecurity threats into organizational verification and resilience actions.","best_for":"They are a fit for identity security, phishing-resistant authentication, fraud simulation, or cyber awareness campaigns at large enterprises.","not_for":"Sponsored multi-format campaigns with product walkthrough videos, guaranteed reach targets, or rate card pricing do not fit.","takeaways":["Verify financial and sensitive requests through an independent channel, not email.","Assume an attack can succeed and reduce its impact through layered controls and rapid detection.","Every threat story should end in a short, prioritized action list."],"check_first":"Confirm whether they accept sponsorships and ask for deliverables, pricing, audience demographics, and post-level performance.","main_ideas":["Trust-but-verify is out; verification through a separate channel is the control that matters","Assume the attacker gets in, and design for resilience rather than prevention alone","Every threat story should end in a short, prioritized action list","AI lowers the attacker's barrier and also creates platform accountability problems"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-24","similar":[{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"},{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"},{"id":"swati-gupta","url":"https://b2binfluencer.marketing/creators/swati-gupta/"}],"engagement":null},{"id":"gaurav-nisar","name":"Gaurav Nisar","url":"https://b2binfluencer.marketing/creators/gaurav-nisar/","markdown_url":"https://b2binfluencer.marketing/creators/gaurav-nisar.md","descriptor":"Gaurav Nisar writes about using AI to improve sales enablement, including how sales teams find approved information and how reps learn and practise. His posts also discuss Tangelo.ai’s sales enablement goals.","linkedin_followers":7723,"linkedin_url":"https://www.linkedin.com/in/gauravnisar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gaurav-nisar.webp","topics":["artificial-intelligence","sales","ai-in-sales","sales-enablement"],"audiences":["sales-leaders"],"verdict":"Gaurav Nisar is useful for practical arguments about AI in sales enablement, especially onboarding, roleplay, and approved knowledge.","best_for":"A campaign for AI sales roleplay, onboarding, or rep readiness software.","not_for":"Campaigns needing quota, comp, territory planning, or measured reach claims.","takeaways":["Experienced hires need less onboarding, not more, if they prove readiness.","Prompting is a people skill: choose which expert persona answers.","Approved knowledge must be easiest path, or reps use unsanctioned AI."],"check_first":"Whether paid collaborations, rates, deliverables, inquiry route, and audience data are available.","main_ideas":["Experienced hires need less onboarding, not more — as long as they prove readiness","Prompting is a people skill, because you have to pick which expert answers","Approved knowledge must be the path of least resistance, or reps will use unsanctioned tools","Five things they say Tangelo.ai is trying to fix about enablement software"],"partnership_formats":[],"partnership_url":null,"brands":["Tangelo.ai"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"philip-gale","name":"Philip Gale","url":"https://b2binfluencer.marketing/creators/philip-gale/","markdown_url":"https://b2binfluencer.marketing/creators/philip-gale.md","descriptor":"Philip Gale works on AI-powered client-acquisition and growth software for registered investment advisers and financial advisors. In Gale's posts, he describes VastAdvisor as a way to help advisory firms build measurable, firm-owned growth systems instead of relying mainly on referrals or purchased leads.","linkedin_followers":1737,"linkedin_url":"https://www.linkedin.com/in/filgale","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","client-acquisition"],"audiences":[],"verdict":"Philip Gale is most useful for explaining AI-driven client acquisition and growth infrastructure to adviser-side wealth management audiences.","best_for":"A wealthtech consultancy or RIA growth practice wants a speaker or featured voice on growth infrastructure.","not_for":"A consumer-facing financial education app seeking short social video for first-time investors.","takeaways":["Gale argues client acquisition is an infrastructure problem, not just a marketing problem.","They call referral dependency rented growth rather than durable, firm-owned growth.","They say AI growth tooling must show measurable return and carry embedded compliance."],"check_first":"Confirm rates, media kit, branded-content options, and verified audience data before engaging.","main_ideas":["Client acquisition is an infrastructure problem, not a marketing problem","Referral dependency is rented growth","Growth data accumulated over years is a valuation asset","AI growth tooling has to show measurable return and carry embedded compliance","One argument, carried through podcasts, trade press and conference floors"],"partnership_formats":[],"partnership_url":null,"brands":["VastAdvisor","Ezra Group","Financial Advisor Magazine","Trulytics","FutureProof Festival"],"posts_cited":11,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"chris-hammond","name":"Chris Hammond","url":"https://b2binfluencer.marketing/creators/chris-hammond/","markdown_url":"https://b2binfluencer.marketing/creators/chris-hammond.md","descriptor":"Chris Hammond works on enterprise software design, helping teams build better product experiences for complex fields such as supply chain and facility management. Their posts also discuss design leadership, team development, and research into customer needs.","linkedin_followers":2985,"linkedin_url":"https://www.linkedin.com/in/christophehammond","youtube_url":null,"photo_url":null,"topics":["leadership","supply-chain","email-marketing","ux"],"audiences":[],"verdict":"Most useful for scoped design leadership workshops or advisory work on enterprise product experience.","best_for":"B2B enterprise software teams wanting stronger design leadership and product experience practice.","not_for":"Consumer fintech app install campaigns needing high-volume short-form video and paid amplification.","takeaways":["A supply-chain post contrasts requests for visibility with prioritizing hard problems and shortening time to resolution.","Studio Ambassador post describes a program for career growth, product practices, communication, and culture.","Trek Bicycle commentary offers leadership positions: product love, line of sight, honest performance information, adoption."],"check_first":"Confirm availability and terms, since no partnership terms or inquiry route appear.","main_ideas":["Find the problem behind the request","Make enterprise products worth caring about","Help designers grow and see how their work matters","Make design a shared effort across functions"],"partnership_formats":[],"partnership_url":null,"brands":["IBM","Trek Bicycle"],"posts_cited":11,"latest_post":"2026-09-15","similar":[{"id":"eva-ponce","url":"https://b2binfluencer.marketing/creators/eva-ponce/"},{"id":"richard-best","url":"https://b2binfluencer.marketing/creators/richard-best/"},{"id":"yoganath-v","url":"https://b2binfluencer.marketing/creators/yoganath-v/"}],"engagement":null},{"id":"richard-fox","name":"Richard Fox","url":"https://b2binfluencer.marketing/creators/richard-fox/","markdown_url":"https://b2binfluencer.marketing/creators/richard-fox.md","descriptor":"Richard Fox works on practical AI workflows for e-commerce content at Pixelz, focusing on making AI outputs more reliable and fitting new uses into existing production processes.","linkedin_followers":8991,"linkedin_url":"https://www.linkedin.com/in/richardjfox","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce"],"audiences":[],"verdict":"They are most useful for practical AI adoption in e-commerce content workflows and process examples.","best_for":"B2B e-commerce content, AI production, or software vendors for a co-hosted practical AI workflow webinar.","not_for":"Consumer-facing or mass-market advertisers wanting on-camera paid product endorsement and fast turnaround.","takeaways":["Fox argues smaller AI uses like relighting existing photography may beat rebuilding a whole operation.","A post shows an interactive AI-generated product page exposing inputs, generations, and retouching.","A live session during E-commerce Content Creation Week opens AI Studio from input to finished asset."],"check_first":"Confirm recent webinar registration data or LinkedIn follower demographics by job function, seniority, industry.","main_ideas":["Make AI boring, then rely on it","Start with the small use case that fits the operation you already have","Show the middle of the process, not just the prompt and the final image","Ground claims about AI adoption in what practitioners actually do","Recognise the behind-the-scenes work that keeps content production moving"],"partnership_formats":["Live session during E-commerce Content Creation Week","Co-produced educational content showing the working process"],"partnership_url":null,"brands":["Pixelz Inc"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"thomas-ladefoged","url":"https://b2binfluencer.marketing/creators/thomas-ladefoged/"},{"id":"katrine-rasmussen","url":"https://b2binfluencer.marketing/creators/katrine-rasmussen/"},{"id":"vladimir-mulhem","url":"https://b2binfluencer.marketing/creators/vladimir-mulhem/"}],"engagement":null},{"id":"jane-kim","name":"Jane Kim","url":"https://b2binfluencer.marketing/creators/jane-kim/","markdown_url":"https://b2binfluencer.marketing/creators/jane-kim.md","descriptor":"Jane Kim writes and speaks about responsible technology in education, with a focus on protecting children and the human side of learning. Her posts discuss school technology, children’s screen use, and work with KindEd and the USC Rossier School of Education EdTech Accelerator.","linkedin_followers":2610,"linkedin_url":"https://www.linkedin.com/in/janeckim","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jane-kim.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Jane Kim is useful for explaining responsible child-facing AI review, guardrails, and human-centered learning in schools.","best_for":"An edtech company developing child-facing AI or classroom tools, with review and guardrails as content.","not_for":"Consumer edtech promotion that pushes more device time, engagement, or replacing classroom instruction.","takeaways":["Jane Kim argues child-facing AI should be reviewed before release, with appropriate guardrails.","Jane Kim says technology in schools should support hands-on, social learning, not passive consumption.","Jane Kim notes children benefit from seeing leaders who look like them."],"check_first":"Confirm paid collaboration terms, audience details, and whether they have a media kit or sponsor policy.","main_ideas":["Review and safeguard AI tools before using them with children","Technology should support hands-on, social learning—not displace it","Keep the human part of learning central to technology design","Children benefit from seeing leaders who look like them"],"partnership_formats":[],"partnership_url":null,"brands":["USC Rossier School of Education EdTech Accelerator","KindEd","ASU+GSV Summit","SXSW EDU"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"jorge-valenzuela","url":"https://b2binfluencer.marketing/creators/jorge-valenzuela/"},{"id":"mary-harper","url":"https://b2binfluencer.marketing/creators/mary-harper/"},{"id":"dan-greenwald","url":"https://b2binfluencer.marketing/creators/dan-greenwald/"}],"engagement":null},{"id":"becca-stafford","name":"Becca Stafford","url":"https://b2binfluencer.marketing/creators/becca-stafford/","markdown_url":"https://b2binfluencer.marketing/creators/becca-stafford.md","descriptor":"Becca Stafford works with VeriFast and shares practical perspectives on property management, renter screening, and application fraud.","linkedin_followers":746,"linkedin_url":"https://www.linkedin.com/in/becca-stafford-9a91a52b2","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/becca-stafford.webp","topics":["property-management"],"audiences":[],"verdict":"They are most useful for operator-facing content and speaking on renter screening, application fraud, and property management.","best_for":"Operator-facing co-marketing or speaking engagement on renter screening fraud for property technology companies.","not_for":"Consumer-facing paid placement aimed at renters, or campaigns needing measured reach or neutral renter advocacy.","takeaways":["Confirming income is not the same as verifying where it comes from.","Screening data means applicant choice plus client configuration, not spying.","Screening exists because some applicants actively work against it."],"check_first":"Ask for rate card, engagement data, and whether VeriFast relationship allows paid creator placement.","main_ideas":["Confirming income is not the same as verifying where it comes from","Screening data means applicant choice plus client configuration, not spying","Screening exists because some applicants actively work against it","Product people should come from the property floor"],"partnership_formats":[],"partnership_url":null,"brands":["VeriFast"],"posts_cited":10,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"olivier-roth","name":"Olivier Roth","url":"https://b2binfluencer.marketing/creators/olivier-roth/","markdown_url":"https://b2binfluencer.marketing/creators/olivier-roth.md","descriptor":"Olivier Roth writes and speaks about using relationship intelligence to help B2B teams find warm paths into target accounts, prioritize prospects, and move deals forward through their networks.","linkedin_followers":13333,"linkedin_url":"https://www.linkedin.com/in/olivier-roth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/olivier-roth.webp","topics":["sales","b2b-sales","go-to-market"],"audiences":[],"verdict":"Useful for B2B teams wanting practical content on warm paths, account selection, and relationship intelligence in sales.","best_for":"B2B SaaS relationship intelligence, CRM, or sales-intelligence brands targeting sales, RevOps, and go-to-market leaders.","not_for":"Mass-reach consumer-awareness campaigns or neutral vendor-agnostic education needing broad lifestyle reach and large measurable audiences.","takeaways":["Build relationship checks into the sales process rather than leaving them to memory.","Warm introductions matter at negotiation, not just at the top of the funnel.","Network value is not measured by network size."],"check_first":"Before contacting, confirm audience composition, engagement data, format, deliverables, and usage rights.","main_ideas":["Build relationship checks into the sales process, not leave them to memory","Warm introductions matter at negotiation, not just at the top of the funnel","Choose accounts by who your team can actually reach","Network value is not measured by network size","Intelligence, record, and action have to meet inside the tool people already use"],"partnership_formats":[],"partnership_url":null,"brands":["The Swarm","Clarify","LGM"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"anthony-robinson","name":"Anthony Robinson","url":"https://b2binfluencer.marketing/creators/anthony-robinson/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-robinson.md","descriptor":"Anthony Robinson writes about parcel shipping and ecommerce logistics, with a focus on how carrier pricing, delivery-area classifications, and claims affect shipping costs. Their posts offer practical analysis for retailers and logistics teams.","linkedin_followers":11867,"linkedin_url":"https://www.linkedin.com/in/robinson-anthony","youtube_url":null,"photo_url":null,"topics":["ecommerce","supply-chain"],"audiences":["ecommerce-brands","supply-chain-professionals"],"verdict":"Useful for practical parcel shipping cost analysis and carrier pricing checks.","best_for":"Parcel-cost-reduction, freight audit, or fulfillment technology campaigns for retail logistics teams.","not_for":"Consumer same-day delivery or lifestyle campaigns seeking broad shopper reach and video content.","takeaways":["FedEx's 2027 tables move 2,533 ZIP codes into Remote delivery tier.","Residential surcharge on a reclassified ZIP rises from $8.80 to $17.75.","A retailer recovered more than $470,000 in claims over sixteen weeks."],"check_first":"Confirm audience composition, commercial terms, and recent post results before contacting them.","main_ideas":["The published rate increase is a floor, not a shipper's number","Carriers reprice geography, and the map is the real increase","Uncollected claims are a coverage problem, not a cleverness problem","Every item ends with a dated action and a question about the reader's own data"],"partnership_formats":[],"partnership_url":null,"brands":["ShipScience","SimpleClaims"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jeremiah-franklin-shrack","name":"Jeremiah Franklin Shrack","url":"https://b2binfluencer.marketing/creators/jeremiah-franklin-shrack/","markdown_url":"https://b2binfluencer.marketing/creators/jeremiah-franklin-shrack.md","descriptor":"Jeremiah Franklin Shrack writes about pharmacy-benefit contracts and employer health-plan procurement. Their posts explain how contract terms can affect costs and describe tools for reviewing PBM and broker compensation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shrack","youtube_url":null,"photo_url":null,"topics":["healthcare"],"audiences":[],"verdict":"Most useful for PBM contract review and pharmacy-benefits procurement audits aimed at self-funded employers and benefits advisory firms.","best_for":"PBM contract review or pharmacy-benefits procurement audit campaigns with a named commercial tool and direct response.","not_for":"Broad or consumer audiences, product-free editorial voice, long-form video, or independently verified savings claims.","takeaways":["Contract language, not fees, decides how much money leaves","A guarantee protects the PBM’s average, not your spend","Compare brokers by how they get paid, not by how they pitch"],"check_first":"Confirm current audience data and independent verification for modeled financial figures.","main_ideas":["Contract language, not fees, decides how much money leaves","A guarantee protects the PBM’s average, not your spend","Compare brokers by how they get paid, not by how they pitch","Intervene before the RFP, and carry replacement language","Procurement is a promise, and the breach is invisible"],"partnership_formats":["PBM Contract Clarity","PBM Contract Clarity 360","Broker Compensation Study"],"partnership_url":null,"brands":["SiriusB.Ai","PBM Contract Clarity","Broker Compensation Study","Kincaid RMC"],"posts_cited":14,"latest_post":"2026-10-07","similar":[{"id":"mark-coulson","url":"https://b2binfluencer.marketing/creators/mark-coulson/"},{"id":"michael-taylor","url":"https://b2binfluencer.marketing/creators/michael-taylor/"},{"id":"nancy-taylor","url":"https://b2binfluencer.marketing/creators/nancy-taylor/"}],"engagement":null},{"id":"tara-whitney","name":"Tara Whitney","url":"https://b2binfluencer.marketing/creators/tara-whitney/","markdown_url":"https://b2binfluencer.marketing/creators/tara-whitney.md","descriptor":"Tara Whitney works with finance leaders on becoming more influential CFOs—helping them delegate, develop their teams, and lead across the organization.","linkedin_followers":2151,"linkedin_url":"https://www.linkedin.com/in/tara-whitney","youtube_url":"https://www.youtube.com/channel/UCmtBhHqxI9i9tnvtjwcFMMw","photo_url":"https://b2binfluencer.marketing/assets/avatars/tara-whitney.webp","topics":["leadership"],"audiences":["finance-leaders","cfos"],"verdict":"Tara Whitney is most useful for practical executive coaching content on CFO influence, delegation, team development, and peer learning.","best_for":"Leadership development brands or campaigns targeting finance executives on CFO influence and delegation.","not_for":"Broad reach sponsored post series for mid-market finance managers or controllers does not fit.","takeaways":["Whitney describes six leadership traps, including holding onto familiar technical work and assuming impact is noticed.","A coached leader's technical work became a bottleneck, showing why delegation helps the organization move.","Whitney names an Influential CFO framework for influencing HR, IT, and operations without authority."],"check_first":"Before contacting them, confirm paid partnership availability, audience size, demographics, engagement results, and framework details.","main_ideas":["A promotion to CFO changes the job, not just the title","Executive leadership now means influence without authority","A peer community of CFOs is treated as working infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["CFO Leadership Council"],"posts_cited":10,"latest_post":"2026-09-18","similar":[{"id":"rob-wellen","url":"https://b2binfluencer.marketing/creators/rob-wellen/"},{"id":"sandra-cruz","url":"https://b2binfluencer.marketing/creators/sandra-cruz/"}],"engagement":null},{"id":"tim-nilsson","name":"Tim Nilsson","url":"https://b2binfluencer.marketing/creators/tim-nilsson/","markdown_url":"https://b2binfluencer.marketing/creators/tim-nilsson.md","descriptor":"Tim Nilsson creates content about B2B sales, including practical sales skills, follow-up, and ways teams can use AI to support their sales work.","linkedin_followers":16263,"linkedin_url":"https://www.linkedin.com/in/timnilsson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tim-nilsson.webp","topics":["artificial-intelligence","sales","ai-in-sales","sales-enablement","b2b-sales"],"audiences":["sales-leaders"],"verdict":"They create practical B2B sales content on selling habits, follow-up, and human-centered AI use.","best_for":"A sales enablement campaign, seller training, or AI-augmented sales workflow content.","not_for":"Performance-based sponsored campaigns for sales-engagement or CRM vendors with lead guarantees.","takeaways":["AI should remove admin work, not replace a seller's judgment.","Sales ability is built through practice, not talent alone.","Deals can go quiet when follow-up adds no value."],"check_first":"Ask for recent reach or engagement data and audience demographics before committing budget.","main_ideas":["AI should remove admin, not replace a seller’s judgment","Sales ability is built through practice, not talent alone","Deals can go quiet when follow-up adds no value"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"yuri-o","name":"Yuri O.","url":"https://b2binfluencer.marketing/creators/yuri-o/","markdown_url":"https://b2binfluencer.marketing/creators/yuri-o.md","descriptor":"Yuri O. works on cross-border PR and marketing, helping brands build campaigns for the Chinese market. Their posts describe work on a UK campaign for Chinese fashion brand Peacebird and market-entry activity for UK nutrition brand Huel.","linkedin_followers":4890,"linkedin_url":"https://www.linkedin.com/in/yuri-crossborderpr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yuri-o.webp","topics":["ecommerce"],"audiences":[],"verdict":"Yuri O. is most useful for China market entry planning, media relations and campaign production.","best_for":"PR or marketing agency expanding China market-entry services for Western consumer brands.","not_for":"Creator-led paid-media campaigns measured by consumer reach and conversion.","takeaways":["Peacebird campaign used local talent and London and Oxford locations.","Huel China entry covered product analysis, e-commerce platforms, media, sampling and press events.","Events can create a newsworthy moment; fintech panel was hypothetical, not reported."],"check_first":"Confirm audience data and commercial format; no rate card or sponsor policy is posted.","main_ideas":["Plan market entry around the product, channels and local market","Use events to give journalists a reason to cover a company","Make cross-border creative work locally credible without losing the brand"],"partnership_formats":["Cross-border market-entry strategy","Locally produced campaign content","Event-led media exposure"],"partnership_url":null,"brands":["Huel","Peacebird","Durham University"],"posts_cited":13,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"rory-channer","name":"Rory Channer","url":"https://b2binfluencer.marketing/creators/rory-channer/","markdown_url":"https://b2binfluencer.marketing/creators/rory-channer.md","descriptor":"Rory Channer works on research and training to help professional services firms develop business and client relationships. Their posts describe the Activator approach, which focuses on changing how partners collaborate with clients, colleagues and other firms.","linkedin_followers":4770,"linkedin_url":"https://www.linkedin.com/in/rorychanner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rory-channer.webp","topics":["business-development"],"audiences":["professional-services"],"verdict":"Rory Channer is most useful for making partner-led business development an organizational practice in professional services firms.","best_for":"Professional services firms wanting partner-led business development, research, training and behavior change.","not_for":"Consumer or B2C campaigns, short-form video, broad awareness or tracked sales.","takeaways":["Business development behaviors can be learned and measured.","Change reaches compensation, hiring, associate development, marketing spend and fee-earner training.","Behavior change needs reinforcement, including software such as Activator Agents."],"check_first":"Confirm programme details, pricing, audience demographics and evidence for reported results.","main_ideas":["Clients now expect a different kind of relationship work","Business development is hard, but the behaviors can be learned and measured","The change reaches compensation, hiring and marketing spend — not just training","The case rests on research scale, not personal authority","Behavior change needs reinforcement, including software"],"partnership_formats":["Research sponsorship","Software and product partnership","Book bulk orders for partner retreats and events","Training and development engagement"],"partnership_url":null,"brands":["Intapp","Intapp","Harvard Business Review Press","Harvard Business Review"],"posts_cited":11,"latest_post":"2026-09-17","similar":[{"id":"rachel-healy","url":"https://b2binfluencer.marketing/creators/rachel-healy/"},{"id":"bill-fotsch","url":"https://b2binfluencer.marketing/creators/bill-fotsch/"},{"id":"tom-mcmakin","url":"https://b2binfluencer.marketing/creators/tom-mcmakin/"}],"engagement":null},{"id":"mason-moyer","name":"Mason Moyer","url":"https://b2binfluencer.marketing/creators/mason-moyer/","markdown_url":"https://b2binfluencer.marketing/creators/mason-moyer.md","descriptor":"Mason Moyer writes about customer success, with a focus on helping customers adopt products, improve their workflows and get lasting business value.","linkedin_followers":2318,"linkedin_url":"https://www.linkedin.com/in/mason-moyer-66924582","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mason-moyer.webp","topics":["customer-success","customer-retention"],"audiences":[],"verdict":"Useful for customer success coaching content on proactive ownership, consistency and adoption.","best_for":"B2B SaaS customer success coaching series on proactive ownership and consistency.","not_for":"Technical demand-generation campaigns needing product demo video and engineer tutorials.","takeaways":["Being proactive means noticing adoption trends before they become renewal risks.","Ownership is owning the customer outcome without taking over the customer's job.","Consistency means a steady cadence, reliable experience and follow-through when it is hard."],"check_first":"Confirm scope and terms, comparable series results, and audience composition.","main_ideas":["Customer success means helping customers change how they work","The best support prevents problems instead of only reacting to them","Own the outcome, but do not take over the customer’s responsibility","Consistency makes good experiences repeatable"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-14","similar":[{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"},{"id":"parker-chase-corwin","url":"https://b2binfluencer.marketing/creators/parker-chase-corwin/"},{"id":"jamie-leos","url":"https://b2binfluencer.marketing/creators/jamie-leos/"}],"engagement":null},{"id":"eduard-meelhuysen","name":"Eduard Meelhuysen","url":"https://b2binfluencer.marketing/creators/eduard-meelhuysen/","markdown_url":"https://b2binfluencer.marketing/creators/eduard-meelhuysen.md","descriptor":"Eduard Meelhuysen shares practical commentary on NIS2 cybersecurity compliance, focusing on whether organizations are in scope, how to choose risk-based security measures, and how to manage supplier risks.","linkedin_followers":4458,"linkedin_url":"https://www.linkedin.com/in/eduardmeelhuysen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eduard-meelhuysen.webp","topics":["supply-chain","cybersecurity","risk-management"],"audiences":[],"verdict":"Most useful for concise NIS2 compliance commentary on scope, risk-based security measures, and supplier risk.","best_for":"A NIS2 compliance consultancy wanting a named expert voice for outreach and co-marketing.","not_for":"A security product vendor wanting a paid, performance-measured launch for technical practitioners.","takeaways":["Assuming you are out of scope is the risk, not non-compliance.","Waiting repeats the GDPR mistake; the goal is provable readiness.","Vendors are the least structured part of NIS2 readiness."],"check_first":"Confirm terms, deliverables, link routing, and recent post results before contacting them.","main_ideas":["Assuming you are out of scope is the risk, not non-compliance","Waiting repeats the GDPR mistake; the goal is provable readiness","Adequate security means defensible, risk-based decisions","Vendors are the least structured part of NIS2 readiness"],"partnership_formats":[],"partnership_url":null,"brands":["Pently"],"posts_cited":12,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"jay-byam","name":"Jay Byam","url":"https://b2binfluencer.marketing/creators/jay-byam/","markdown_url":"https://b2binfluencer.marketing/creators/jay-byam.md","descriptor":"Jay Byam shares practical perspectives on manufacturing operations, with a focus on improving OEE and downtime data so teams can identify problems and make better-informed improvement decisions.","linkedin_followers":1734,"linkedin_url":"https://www.linkedin.com/in/jay-byam-0a107b122","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jay-byam.webp","topics":["operational-excellence","continuous-improvement","lean-manufacturing"],"audiences":[],"verdict":"Jay Byam is most useful for practical manufacturing content on OEE and downtime data decisions.","best_for":"Manufacturing software brands wanting thought leadership on OEE, downtime data, and operational behavior.","not_for":"It does not fit broad consumer or general-business brands seeking high-volume, short-form product demos or lifestyle content.","takeaways":["OEE tracking fails when logging is cumbersome and operators never see useful results.","Plants losing most money to downtime often keep weakest downtime records.","Put a dollar figure on each specific failure cause, not just total production."],"check_first":"Confirm engagement, audience demographics, sponsorship terms, and whether they accept sponsorships.","main_ideas":["OEE tracking fails when the system gives operators nothing back","The plants that lose the most to downtime often keep the weakest downtime records","Put a dollar figure on each specific failure cause, not just total production","The team, not the software, decides whether a data project sticks","Short face-to-face conversations are where manufacturing ideas actually move"],"partnership_formats":[],"partnership_url":null,"brands":["Kartorium","MD&M Trade Shows"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"jeff-pugel","name":"Jeff Pugel","url":"https://b2binfluencer.marketing/creators/jeff-pugel/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-pugel.md","descriptor":"Jeff Pugel writes about positioning and growth for marketing agencies, with a focus on choosing a clear ideal client, communicating value, and building systems that let an agency grow.","linkedin_followers":8785,"linkedin_url":"https://www.linkedin.com/in/jeffreypugel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-pugel.webp","topics":["startup","agency-growth"],"audiences":["agency-owners"],"verdict":"Jeff Pugel is most useful for agency positioning, ideal client clarity, and founder-led growth commentary.","best_for":"A B2B marketing agency campaign on positioning and ideal-client targeting.","not_for":"Broad consumer reach, product demos, technical guides, or guaranteed lead volume.","takeaways":["A vague ideal-client profile creates a hidden tax and attracts low-leverage clients.","They contrast a vague promise with a specific offer for $5M SaaS companies.","Founder ego and micromanaging execution can become the growth ceiling."],"check_first":"Ask for recent performance on comparable topics and formats, plus sponsorship terms.","main_ideas":["Selective clients, not a dead market","A vague ideal client profile drags an agency down","Founder ego is the growth ceiling","Cosmetic reinvention backfires without a value proposition","Diagnose with a question the reader can answer"],"partnership_formats":[],"partnership_url":null,"brands":["Cracker Barrel"],"posts_cited":10,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"eduardo-alcaraz","name":"Eduardo Alcaraz","url":"https://b2binfluencer.marketing/creators/eduardo-alcaraz/","markdown_url":"https://b2binfluencer.marketing/creators/eduardo-alcaraz.md","descriptor":"Eduardo Alcaraz works in enterprise technology and e-commerce, helping large clients connect business strategy with technology projects. Alcaraz's sales framework starts with researching a company, mapping its needs and stakeholders, and building a phased roadmap before discussing solutions.","linkedin_followers":3672,"linkedin_url":"https://www.linkedin.com/in/alcarazeduardo","youtube_url":null,"photo_url":null,"topics":["ecommerce","sales","digital-transformation","enterprise-sales"],"audiences":[],"verdict":"Eduardo Alcaraz is most useful for training content on consultative selling to large enterprise accounts.","best_for":"A B2B SaaS or enterprise technology sales team commissioning a workshop with written support.","not_for":"A consumer brand seeking a paid LinkedIn creator slot for peak-season demand.","takeaways":["They diagnose the business and open with customer goals, not a product pitch.","They map stakeholders, systems, risks, dependencies, timelines and budget before proposing solutions.","Their account-growth post attributes four million euro in annual revenue; other posts do not support it."],"check_first":"Ask for substantiation of the four million euro claim and recent audience data.","main_ideas":["Customers buy outcomes, not technology — so diagnose the business first","Map the organisation before proposing a solution","Break transformation into phases so executives can see progress","Make the client own the vision — that is where price competition ends","Credit the teams and client contacts publicly"],"partnership_formats":[],"partnership_url":null,"brands":["Quality Digital","ACCT by Quality","Electrolux Group","Stanley Black & Decker","Belcorp","Tata Group"],"posts_cited":9,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"melinda-stallings","name":"Melinda Stallings","url":"https://b2binfluencer.marketing/creators/melinda-stallings/","markdown_url":"https://b2binfluencer.marketing/creators/melinda-stallings.md","descriptor":"Melinda Stallings works in talent acquisition and HR, with a focus on helping organizations lead change and keep teams aligned. Stallings speaks about these topics at recruiting and HR events.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/melindastallings","youtube_url":null,"photo_url":null,"topics":["leadership","recruiting","hr","leadership-development","talent-acquisition","change-management"],"audiences":["talent-acquisition-leaders","recruiters"],"verdict":"Useful for practical change leadership talks that connect recruiting problems to HR alignment.","best_for":"HR consulting firms or HR technology vendors booking change management sessions for talent acquisition leaders.","not_for":"Consumer or enterprise brands seeking paid sponsorships with fixed deliverables, rates, and audience guarantees.","takeaways":["Change stalls without communication and shared language, not because of a bad idea.","HR, talent acquisition, and talent management should not operate as separate islands.","A department may recruit against a ten-year-old job description while AI reshapes work."],"check_first":"Ask for session outline, exercises, learning outcomes, and whether it is solo or co-led with Jim Durbin.","main_ideas":["Change stalls without communication and shared language, not because of a bad idea","HR, talent acquisition, and talent management should not operate as separate islands","Lead change without burning people out—and make disruption positive"],"partnership_formats":[],"partnership_url":null,"brands":["TalentNet Live"],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"jackye-clayton","url":"https://b2binfluencer.marketing/creators/jackye-clayton/"},{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"},{"id":"katrina-ungar","url":"https://b2binfluencer.marketing/creators/katrina-ungar/"}],"engagement":null},{"id":"chris-marrano","name":"Chris Marrano","url":"https://b2binfluencer.marketing/creators/chris-marrano/","markdown_url":"https://b2binfluencer.marketing/creators/chris-marrano.md","descriptor":"Chris Marrano runs Blue Water Marketing, which manages Meta and Google ads for ecommerce brands. Marrano also shares practical examples of using AI to analyze ad performance and create new advertising workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/christophermarrano","youtube_url":"https://www.youtube.com/channel/UCOW5WH9s5fDaM15m9iIGoow","photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-marrano.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","shopify","google-ads"],"audiences":["ecommerce-brands"],"verdict":"Chris Marrano is most useful for ecommerce brands wanting AI-assisted Meta and Google ad creative workflows.","best_for":"Established DTC ecommerce brands with reliable account data and people to review and test new creative.","not_for":"Brands seeking lifestyle influencer posts, celebrity endorsements, guaranteed sales gains, or lacking usable performance data.","takeaways":["An ads agent sends campaign and asset data to a database.","Another agent watches for fatigue, drafts campaign guidance, and passes it to image generation.","A coffee-brand example reports revenue, new-customer orders, and total store sales relative to ad spend."],"check_first":"Ask for campaign-outcome evidence and audience demographics before treating process or reach as proven.","main_ideas":["AI Agents Drive Automated Creative Workflows","Strategic Shift to Signal Quality and Creative Volume","Measuring True E-commerce Financial ROI","Sustaining Creative Longevity Through Clear Value","Proactive Technical Compliance in E-commerce"],"partnership_formats":["AI-Driven Creative Workflow Management","High-Scale Campaign Optimization"],"partnership_url":null,"brands":["Blue Water Marketing","Oura","HexClad","AG1","Hugh Jackman","Shopify"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"terese-mcgroarty","name":"Terese McGroarty","url":"https://b2binfluencer.marketing/creators/terese-mcgroarty/","markdown_url":"https://b2binfluencer.marketing/creators/terese-mcgroarty.md","descriptor":"Terese McGroarty is a franchise consultant who helps people—particularly corporate professionals considering a career change—explore franchise ownership and assess whether a business is a suitable fit. Posts by McGroarty discuss investment costs, the work involved, and due diligence.","linkedin_followers":8741,"linkedin_url":"https://www.linkedin.com/in/teresemcgroarty","youtube_url":"https://www.youtube.com/channel/UCNd8mamXCX0ZtQuxx3wxXAQ","photo_url":null,"topics":["career-transition"],"audiences":[],"verdict":"Most useful for due diligence education aimed at corporate professionals considering franchise ownership.","best_for":"A franchise development company running due diligence education for corporate professionals.","not_for":"Campaigns needing measured audience composition and evidence-backed investment claims.","takeaways":["A great brand is not the same as a great personal fit.","The audience is the corporate refugee; reasons for looking vary.","Due diligence covers costs beyond franchise fee, local market, existing owners, slow openings, contract terms."],"check_first":"Ask for audience and engagement data, recent comparable results, and evidence behind investment claims.","main_ideas":["A great brand is not the same as a great fit—and discovery calls are not due diligence","The audience is the 'corporate refugee'—and the reasons people start looking vary","Franchising is presented as a different set of odds, not a risk-free option","Franchise ownership framed as an active investment with more control","Being clear about who pays the consultant"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"peter-rodenhauser","name":"Peter Rodenhauser","url":"https://b2binfluencer.marketing/creators/peter-rodenhauser/","markdown_url":"https://b2binfluencer.marketing/creators/peter-rodenhauser.md","descriptor":"Peter Rodenhauser writes about cybersecurity and technology strategy for business leaders, including how to prioritize AI investment and prepare organizations for cyber incidents.","linkedin_followers":1443,"linkedin_url":"https://www.linkedin.com/in/peter-rodenhauser-1765436","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","operational-excellence","cyber-resilience","incident-response"],"audiences":["business-leaders"],"verdict":"Peter Rodenhauser is most useful for thought leadership on AI investment focus and cyber incident readiness for business leaders.","best_for":"Cybersecurity advisory or technology strategy campaigns needing leadership commentary on AI ROI and resilience.","not_for":"Product demos, vendor comparisons, or campaigns promising pipeline from senior security buyers.","takeaways":["AI returns need fewer bets, not more use cases.","AI is the top security-spending priority, but budgets are not growing fast enough to fund everything.","A cyber incident is a business decision to rehearse before it happens."],"check_first":"Confirm audience composition and commercial terms before treating collaboration as a route to senior security buyers.","main_ideas":["AI returns need fewer bets, not more use cases","AI is the top security-spending priority, but budgets are not growing fast enough to fund everything","A cyber incident is a business decision to rehearse before it happens","A security commitment is only as strong as the operation behind it","The recurring method: turn a news item into one leadership question"],"partnership_formats":[],"partnership_url":null,"brands":["Honeywell","Park Dental Partners"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"frank-policastro","url":"https://b2binfluencer.marketing/creators/frank-policastro/"},{"id":"travis-bittecuffer","url":"https://b2binfluencer.marketing/creators/travis-bittecuffer/"},{"id":"michael-brooks","url":"https://b2binfluencer.marketing/creators/michael-brooks/"}],"engagement":null},{"id":"virginia-klausmeier","name":"Virginia Klausmeier","url":"https://b2binfluencer.marketing/creators/virginia-klausmeier/","markdown_url":"https://b2binfluencer.marketing/creators/virginia-klausmeier.md","descriptor":"Virginia Klausmeier works on developing and scaling battery-material manufacturing at Sylvatex, with a focus on cathode production and domestic supply chains.","linkedin_followers":8643,"linkedin_url":"https://www.linkedin.com/in/virginia-klausmeier-2a34ab9","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/virginia-klausmeier.webp","topics":["artificial-intelligence","supply-chain"],"audiences":["founders"],"verdict":"Virginia Klausmeier is most useful for a founder view on scaling domestic cathode manufacturing and supply chains.","best_for":"North American cathode or battery materials producers and battery equipment suppliers seeking technical speaking or advisory.","not_for":"Consumer EV or home energy brands wanting paid social sponsorship with reach and purchase reporting.","takeaways":["Leapfrog the existing supply chain instead of rebuilding it.","Go slow on fundamentals so you can scale fast later.","Domestic production has to survive without permanent subsidy."],"check_first":"Confirm speaking or advisory terms, rates, and audience data before contacting.","main_ideas":["Leapfrog the existing supply chain instead of rebuilding it","Go slow on the fundamentals so you can scale fast later","Domestic production has to survive without permanent subsidy","AI and data centers make battery capacity an infrastructure question","Building is collective, and founders should say why they started"],"partnership_formats":[],"partnership_url":null,"brands":["Sylvatex","ONEJOON Group","Advanced Research Projects Agency-Energy (ARPA-E)","California Energy Commission"],"posts_cited":11,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"bryant-d-nielson","name":"Bryant D Nielson","url":"https://b2binfluencer.marketing/creators/bryant-d-nielson/","markdown_url":"https://b2binfluencer.marketing/creators/bryant-d-nielson.md","descriptor":"Bryant D Nielson focuses on helping organizations approach quantum readiness as a cybersecurity governance issue: inventorying cryptographic exposure, assessing risk, planning post-quantum migration, and giving boards evidence of readiness. Nielson also promotes the State of Quantum Readiness Summit.","linkedin_followers":25048,"linkedin_url":"https://www.linkedin.com/in/bryantnielson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bryant-d-nielson.webp","topics":["post-quantum-cryptography"],"audiences":[],"verdict":"Most useful for turning quantum readiness into governance questions about cryptographic inventory, risk, migration, and board evidence.","best_for":"A cybersecurity governance consultancy credentialing a board advisory expert for risk, audit, and governance leaders.","not_for":"Developer facing post quantum software vendors wanting tutorials, code, library comparisons, or engineer sign ups.","takeaways":["Start with how long data must stay confidential, not a Q-Day forecast.","Check which systems hold long-lived data, what protects it, who owns it, and harvest-now decrypt-later exposure.","Risk leaders ask what to ask vendors and what not to spend money on yet."],"check_first":"Confirm audience seniority, engagement results, and whether they offer paid partnerships or branded content.","main_ideas":["Start with how long the data must stay confidential, not a Q-Day forecast","Make quantum readiness a governance process backed by evidence","Ask vendors and leaders for proof of readiness, including what not to fund yet"],"partnership_formats":[],"partnership_url":null,"brands":["Quantum Core Institute","State of Quantum Readiness Summit"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"chaitanya-challa","url":"https://b2binfluencer.marketing/creators/chaitanya-challa/"},{"id":"ben-volkow","url":"https://b2binfluencer.marketing/creators/ben-volkow/"},{"id":"kostiantyn-polosukhin","url":"https://b2binfluencer.marketing/creators/kostiantyn-polosukhin/"}],"engagement":null},{"id":"pratyush-saxena","name":"Pratyush Saxena","url":"https://b2binfluencer.marketing/creators/pratyush-saxena/","markdown_url":"https://b2binfluencer.marketing/creators/pratyush-saxena.md","descriptor":"Pratyush Saxena writes about AI, e-commerce, and marketplace integrations. In Saxena's posts, they present Plumbed’s work building and maintaining integrations between business systems such as ERP, CRM, marketplaces, and logistics platforms.","linkedin_followers":2330,"linkedin_url":"https://www.linkedin.com/in/pratyush-saxena-4370aa6","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":[],"verdict":"Pratyush Saxena is most useful for thought leadership on AI, e-commerce, and keeping marketplace integrations running.","best_for":"A B2B e-commerce integration platform seeking thought leadership on AI-native, self-healing marketplace integrations.","not_for":"A paid performance campaign for senior IT buyers in North America needing audience proof.","takeaways":["Building an integration is easy; owning it for three years is not.","Marketplace AI will move beyond customer service into onboarding, catalog work, and operations.","Integration failures can stop orders, put inventory out of sync, and make customers wait."],"check_first":"Ask for independent evidence, audience data, and any sponsorship package or rate card.","main_ideas":["Integrations determine whether businesses can use AI across their systems","Keeping integrations running is harder than building them","Marketplace AI will move beyond customer service","Integration failures have consequences beyond IT"],"partnership_formats":[],"partnership_url":null,"brands":["Plumbed"],"posts_cited":14,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"victoria-shcherbakova","name":"Victoria Shcherbakova","url":"https://b2binfluencer.marketing/creators/victoria-shcherbakova/","markdown_url":"https://b2binfluencer.marketing/creators/victoria-shcherbakova.md","descriptor":"Victoria Shcherbakova writes about finance leadership, including sustainable finance transformation, budgeting, governance, and integrating ESG into business decisions.","linkedin_followers":5362,"linkedin_url":"https://www.linkedin.com/in/victoria-shcherbakova","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/victoria-shcherbakova.webp","topics":["leadership","change-management"],"audiences":["finance-leaders"],"verdict":"Useful for written finance-leadership thought leadership on transformation, budgeting, governance and ESG for senior finance practitioners.","best_for":"B2B finance software company seeking a bylined thought-leadership article for CFOs and finance leaders.","not_for":"Consumer budgeting apps or mass-market personal-finance campaigns needing short-form video and high reach.","takeaways":["Transformation fatigue is a business risk, not just a wellbeing issue.","A budget is a negotiation, not a forecast.","Governance fails when local finance loses its voice."],"check_first":"Confirm employer or compliance rules allow external commercial bylines and ask for recent comparable post results.","main_ideas":["Transformation fatigue is a business risk, not just a wellbeing issue","A budget is a negotiation, not a forecast","Governance fails when local finance loses its voice","ESG counts when it enters budgeting and investment decisions","Sustainability reporting is reporting architecture, not narrative"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"elisabeth-virgilio","name":"Elisabeth Virgilio","url":"https://b2binfluencer.marketing/creators/elisabeth-virgilio/","markdown_url":"https://b2binfluencer.marketing/creators/elisabeth-virgilio.md","descriptor":"Elisabeth Virgilio works on helping luxury maisons make commercial decisions using data that connects wholesale, direct-to-consumer, and boutique channels. Their posts focus on aligning those figures so teams can make clearer choices about pricing, inventory, and growth.","linkedin_followers":1812,"linkedin_url":"https://www.linkedin.com/in/elisabethvirgilio","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Elisabeth Virgilio helps luxury maisons align wholesale, DTC and boutique data for clearer commercial decisions.","best_for":"A luxury retail consultancy helping mid-sized maisons with cross-channel commercial data content.","not_for":"An enterprise data-platform vendor selling harmonisation tooling to chief data officers at large groups.","takeaways":["Channel figures disagree because channels use different definitions and timelines, not one broken system.","The real cost is a delayed or distorted decision, not a data-quality line item.","A Wavestone 2025 survey found 58% named efficiency as data's primary value and 10% growth."],"check_first":"Ask for audience demographics, job function and seniority, plus recent results on comparable posts.","main_ideas":["Channel disagreement is a design problem, not one broken system","The real cost is a delayed or distorted decision, not a data-quality line item","Data's bigger prize is growth choices, with efficiency as the floor","Mid-market maisons need senior commercial leadership, not larger-company tooling"],"partnership_formats":[],"partnership_url":null,"brands":["Maison Virgilio"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"gabby-gonta","name":"Gabby Gonta","url":"https://b2binfluencer.marketing/creators/gabby-gonta/","markdown_url":"https://b2binfluencer.marketing/creators/gabby-gonta.md","descriptor":"Gabby Gonta is a live-shopping host and content strategist who runs gift product drops and shares practical advice on social selling, product launches, and customer engagement.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gabbygonta","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gabby-gonta.webp","topics":["content-marketing","social-commerce"],"audiences":["ecommerce-brands"],"verdict":"Gabby Gonta is most useful for creator-led gift drops, live shopping, and comment-triggered social selling tactics.","best_for":"Brands wanting hands-on drop execution, comment automation, and social-selling language for product launches.","not_for":"Brands needing published rates, deliverables, verified audience demographics, or long-form B2B technical education.","takeaways":["A Back 2 School mystery drop sold $11,334 on day one, about one product per minute.","Comment-to-DM automation raised comments from 265 to 1,100 for a gift drop.","The automation post gives click figures but not resulting orders or sales, so ask."],"check_first":"Ask for media kit, sponsorship terms, audience breakdown, and dated sales results.","main_ideas":["Sell from the buyer's seat, not the seller's","A capped mystery drop sells the reveal, not the product","Scarcity works through live coverage, and the current cycle is colorful","Ask for a comment, not a bio click"],"partnership_formats":[],"partnership_url":null,"brands":["Gabby's Gift","ManyChat"],"posts_cited":10,"latest_post":"2026-09-28","similar":[{"id":"sabena-suri","url":"https://b2binfluencer.marketing/creators/sabena-suri/"},{"id":"cam-martinez","url":"https://b2binfluencer.marketing/creators/cam-martinez/"},{"id":"shahbaz-akbar","url":"https://b2binfluencer.marketing/creators/shahbaz-akbar/"}],"engagement":null},{"id":"pegine-echevarria","name":"Pegine Echevarria","url":"https://b2binfluencer.marketing/creators/pegine-echevarria/","markdown_url":"https://b2binfluencer.marketing/creators/pegine-echevarria.md","descriptor":"Pegine Echevarria writes and speaks about leadership, communication, and organizational pressure, with a focus on transportation and infrastructure. Their work includes an executive white paper on women leaders in those sectors and practical leadership themes drawn from their experience working with operational leaders.","linkedin_followers":8833,"linkedin_url":"https://www.linkedin.com/in/pegine","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pegine-echevarria.webp","topics":["leadership"],"audiences":["hr-and-people-leaders"],"verdict":"Useful for leadership talks on communication and retention under pressure in transportation and infrastructure.","best_for":"Transportation, infrastructure, logistics, or public-systems employers needing a keynote or executive workshop.","not_for":"Developer tooling brands seeking code-level product walkthroughs, technical tutorials, or developer-community launch campaigns.","takeaways":["Posts promote their white paper on women leaders in transportation and infrastructure systems.","They frame communication, workforce strain, and trust as operational concerns, not soft skills.","A Girl Scout post shows leadership through role models and concrete skills like selling and logistics."],"check_first":"Confirm white paper findings, audience demographics, and comparable engagement before contacting them.","main_ideas":["Pressure inside complex systems is an operating condition, not a personal weakness","Stabilizing roles are under-leveraged; calling that “soft skills” misses the point","The white paper is the product; the posts distribute it","Leadership is built by putting people in front of people who model it"],"partnership_formats":[],"partnership_url":null,"brands":["Girl Scouts of the USA"],"posts_cited":9,"latest_post":"2026-08-26","similar":[],"engagement":null},{"id":"humayun-khalid","name":"Humayun Khalid","url":"https://b2binfluencer.marketing/creators/humayun-khalid/","markdown_url":"https://b2binfluencer.marketing/creators/humayun-khalid.md","descriptor":"Humayun Khalid shares practical guidance on ecommerce platforms, including Shopify and Magento upgrades, migration risks, outages, and AI-driven product discovery. Khalid's posts also describe compatibility audits and migration checklists used at Kiwi Commerce.","linkedin_followers":2251,"linkedin_url":"https://www.linkedin.com/in/humayun-khalid-38277030","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/humayun-khalid.webp","topics":["artificial-intelligence","ecommerce","shopify"],"audiences":[],"verdict":"Humayun Khalid is most useful for practical Shopify and Magento platform guidance on upgrades, migrations, outages, and AI catalogue discovery.","best_for":"A Shopify Plus agency or B2B ecommerce campaign about migration risks and AI commerce readiness.","not_for":"Consumer skincare or TikTok and Instagram creator launch campaigns measured on reach and impulse purchases.","takeaways":["Magento 2.4.9 requires hosting and extension checks, with staging tests before production.","Shopify Scripts retire on 30 June 2026, risking specific checkout functions and inherited customizations.","A Shopify outage can damage customer trust and waste ongoing ad spend."],"check_first":"Confirm commercial terms, audience analytics, and a webinar or live-session sample before outreach.","main_ideas":["Platform deadlines should be read as an upgrade checklist, not as news","The riskiest stores are the ones nobody fully understands","A deadline is only useful once it becomes a deliverable","Platform reliability is a brand problem, not only an engineering one","Who distributes your catalogue matters more than where your store is hosted"],"partnership_formats":[],"partnership_url":null,"brands":["Kiwi Commerce"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"marty-samples","name":"Marty Samples","url":"https://b2binfluencer.marketing/creators/marty-samples/","markdown_url":"https://b2binfluencer.marketing/creators/marty-samples.md","descriptor":"Marty Samples shares practical advice for B2B founders on reducing operational bottlenecks and building systems for more predictable growth, including better CRM data, lead routing, and repeatable workflows.","linkedin_followers":26202,"linkedin_url":"https://www.linkedin.com/in/martinsamples","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marty-samples.webp","topics":["artificial-intelligence","leadership","startup","revenue-operations","workflow-automation"],"audiences":["b2b-founders"],"verdict":"Marty Samples is most useful for talks or workshops on reducing founder bottlenecks by building B2B operational systems.","best_for":"A B2B SaaS company scaling operations and cutting founder bottlenecks, especially a working session.","not_for":"An AI productivity vendor promising one prompt can scale a business to general entrepreneurs.","takeaways":["Track manual tasks for a week, then automate one workflow such as lead routing or onboarding.","Adding AI to a messy CRM can scale existing chaos rather than solve it.","Without clean CRM data, lead routing, and ARR visibility, a leader is guessing instead of adjusting."],"check_first":"Confirm audience fit by role, company size, geography, and ask for comparable session results.","main_ideas":["Growth is a systems problem, not a hustle problem","The founder is often the bottleneck; start with an operational waste audit","AI is an assistant, not the architect","Adapting to change is an infrastructure problem, not a mindset problem","Operational priorities: clean CRM, sharp ICP, one automated workflow, visible ARR"],"partnership_formats":[],"partnership_url":null,"brands":["Macroview"],"posts_cited":9,"latest_post":"2026-07-30","similar":[],"engagement":null},{"id":"khandoker-mursalat","name":"Khandoker Mursalat","url":"https://b2binfluencer.marketing/creators/khandoker-mursalat/","markdown_url":"https://b2binfluencer.marketing/creators/khandoker-mursalat.md","descriptor":"Khandoker Mursalat creates faceless, AI-powered UGC-style ads for brands, using scripts, generated product visuals and voiceovers to build creative variants for testing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/khandokermursalat","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/khandoker-mursalat.webp","topics":["artificial-intelligence","sales"],"audiences":["dtc-brands"],"verdict":"They are most useful for script-led, faceless AI UGC ad variants built for paid social testing.","best_for":"Direct-to-consumer brands with one hero product, one benefit to prove, and no need for a person on camera.","not_for":"Brands needing on-camera people, regulated claims, or several benefits proved in one ad.","takeaways":["The script decides whether an ad converts; visuals are the replaceable layer.","One claim, one proof, one ask.","One script can become five ads that differ only in the opening hook."],"check_first":"Confirm client results, ad performance figures, rates, and partnership terms first.","main_ideas":["The script decides whether an ad converts; visuals are the replaceable layer","One claim, one proof, one ask","Disclose the AI and the absence of a person on camera up front","Write a marketplace listing the way the buyer actually behaves","Send outreach at a pace that does not look like spam"],"partnership_formats":["AI-powered faceless UGC ad creative","Script-first creative system","Faceless AI UGC pipeline","Hook-variant testing from one script","One-claim creative discipline"],"partnership_url":null,"brands":["Fiverr","Facebook"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"nicki-bahar","name":"Nicki Bahar","url":"https://b2binfluencer.marketing/creators/nicki-bahar/","markdown_url":"https://b2binfluencer.marketing/creators/nicki-bahar.md","descriptor":"Nicki Bahar shares career advice on making resumes more specific and translating work experience into clear evidence of skills and results.","linkedin_followers":3672,"linkedin_url":"https://www.linkedin.com/in/nicki-hashemi","youtube_url":"https://www.youtube.com/channel/UCqB7eogyG3E2VvmzJ3gnjWg","photo_url":"https://b2binfluencer.marketing/assets/avatars/nicki-bahar.webp","topics":["career-change"],"audiences":["job-seekers"],"verdict":"Nicki Bahar is most useful for practical resume advice that turns varied experience into specific evidence of skills and results.","best_for":"A career coaching company commissioning a workshop on impact-focused resume bullets for job seekers and career changers.","not_for":"An enterprise recruiting-software vendor seeking sponsored thought leadership measured by qualified demo signups.","takeaways":["Tailoring resumes to every job description can make them sound interchangeable.","A strong resume bullet explains what you did, how, solutions, and impact.","Self-employed experience needs translation, not compression, into corporate language."],"check_first":"Confirm audience survey or follower demographics and engagement on similar resume posts.","main_ideas":["Tailoring can make resumes sound interchangeable","A strong resume bullet explains more than the task","Self-employed experience needs translation, not compression"],"partnership_formats":[],"partnership_url":null,"brands":["BaharCareers"],"posts_cited":14,"latest_post":"2026-10-02","similar":[{"id":"hussein-sadek","url":"https://b2binfluencer.marketing/creators/hussein-sadek/"},{"id":"phong-trieu","url":"https://b2binfluencer.marketing/creators/phong-trieu/"},{"id":"russell-mikowski","url":"https://b2binfluencer.marketing/creators/russell-mikowski/"}],"engagement":null},{"id":"waseem-samaan","name":"Waseem Samaan","url":"https://b2binfluencer.marketing/creators/waseem-samaan/","markdown_url":"https://b2binfluencer.marketing/creators/waseem-samaan.md","descriptor":"Waseem Samaan works in internal audit and risk, with experience building audit, SOX, governance, and risk functions for high-growth SaaS and fintech companies. Posts focus on how organizations can manage emerging risks such as AI, cybersecurity, payments, and regulatory change.","linkedin_followers":5911,"linkedin_url":"https://www.linkedin.com/in/waseem-samaan-cpa-cia-9786b961","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","fintech","ai-governance","risk-management"],"audiences":[],"verdict":"Waseem Samaan is useful for specialist thought leadership campaigns targeting senior internal audit and risk leaders.","best_for":"Governance, risk, and compliance software vendors seeking expert content on AI and cybersecurity.","not_for":"Broad consumer campaigns requiring high reach or lifestyle content for general audiences.","takeaways":["Internal audit should be judged on trust and growth, not assurance alone.","Controls have to move at the speed of the business.","Audit belongs inside transformation projects, not only after them."],"check_first":"Ask for a current media kit or sponsorship one-pager and platform analytics.","main_ideas":["Internal audit should be judged on trust and growth, not assurance alone","Controls have to move at the speed of the business","Read risk priorities from evidence, then ask whether the audit team can respond","Audit belongs inside transformation projects, not only after them"],"partnership_formats":[],"partnership_url":null,"brands":["Boomi","The Institute of Internal Auditors (IIA)"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"miriam-bookey","name":"Miriam Bookey","url":"https://b2binfluencer.marketing/creators/miriam-bookey/","markdown_url":"https://b2binfluencer.marketing/creators/miriam-bookey.md","descriptor":"Miriam Bookey works in B2B buyer research and agency strategy. Bookey's writing argues for understanding real buyers rather than relying on synthetic personas, and shares practical lessons from running an agency, setting client expectations, and supporting small businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mbookey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/miriam-bookey.webp","topics":[],"audiences":["agency-owners"],"verdict":"Miriam Bookey is most useful for grounded B2B buyer research and agency positioning advice.","best_for":"A B2B marketing agency wanting a guest expert on buyer research and agency positioning.","not_for":"A consumer brand seeking broad-reach sponsored promotion with guaranteed audience reach and standard influencer endorsement.","takeaways":["Bookey says a BDM is a targeting construct, not a human being.","Their agency renewed women-owned certification for years without a client asking for it.","A garage-sale story shows freelancers and clients need clear agreements before work begins."],"check_first":"Confirm whether they offer paid speaking or formal partnerships and their terms.","main_ideas":["Use buyer categories to find people, not to assume who they are","Judge credentials by whether they change who hires you","Agree on scope and payment before work begins"],"partnership_formats":[],"partnership_url":null,"brands":["Program 11","Microsoft"],"posts_cited":12,"latest_post":"2026-10-01","similar":[{"id":"keith-mayfield","url":"https://b2binfluencer.marketing/creators/keith-mayfield/"},{"id":"matt-hill","url":"https://b2binfluencer.marketing/creators/matt-hill/"},{"id":"adam-holmgren","url":"https://b2binfluencer.marketing/creators/adam-holmgren/"}],"engagement":null},{"id":"keeley-mazurek","name":"Keeley Mazurek","url":"https://b2binfluencer.marketing/creators/keeley-mazurek/","markdown_url":"https://b2binfluencer.marketing/creators/keeley-mazurek.md","descriptor":"Keeley Mazurek teaches creators how to find brand opportunities, pitch for deals, and understand how brands use creator-made ads. Mazurek's work focuses on UGC and social media marketing.","linkedin_followers":2237,"linkedin_url":"https://www.linkedin.com/in/keeleymazurek","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keeley-mazurek.webp","topics":["artificial-intelligence","paid-ads"],"audiences":[],"verdict":"Most useful for paid UGC ad production and for understanding how brands reuse creator content.","best_for":"A DTC brand running paid social or Spark Ads that wants UGC ad variations and clear usage terms.","not_for":"A campaign needing large organic consumer reach without paid amplification or usage rights.","takeaways":["Brands running paid ads are often hiring UGC creators.","Check how brands edit and run whitelisted creator content after delivery.","Plan social media like a retail partnership with merchandising, education, and campaigns."],"check_first":"Confirm sponsor policy, rate card, TikTok analytics, and usage terms.","main_ideas":["Brands running paid ads are usually hiring creators","Plan and staff social media like a retail partnership","Check what brands do with your content after delivery","Creator education works better as systems, products, and community","Surface and support women working on AI in marketing"],"partnership_formats":["Creator-made UGC ad content","Whitelisting and usage-term control","Paid social distribution planning"],"partnership_url":null,"brands":["Creator Confidential","Creator Accelerator Club","CAC Bundle"],"posts_cited":12,"latest_post":"2026-08-06","similar":[],"engagement":null},{"id":"pierre-fournier","name":"Pierre Fournier","url":"https://b2binfluencer.marketing/creators/pierre-fournier/","markdown_url":"https://b2binfluencer.marketing/creators/pierre-fournier.md","descriptor":"Pierre Fournier is a product management professional who shares views on the changing role of product teams and offers Product Discovery training. His posts also discuss product leadership and the Product Conf Paris community.","linkedin_followers":6948,"linkedin_url":"https://www.linkedin.com/in/fournierpierre","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pierre-fournier.webp","topics":["product-management"],"audiences":[],"verdict":"Useful for French-language product management content and Product Discovery training, not reach-led English video campaigns.","best_for":"A French-speaking company seeking Product Discovery training or a workshop on adaptability and collaboration.","not_for":"A US developer-tools company wanting a paid English-language video campaign optimized for reach and views.","takeaways":["Product managers face pressure from AI, more technical colleagues, and process-heavy stakeholder management.","Fournier's 2025 conference takeaways include adaptability, AI personalization, profitability pressure, and product work beyond tech.","Arthur Rougier is welcomed as a new Product Discovery trainer who questioned and enriched the course."],"check_first":"Ask for audience analytics and sponsorship terms before deciding whether the documented work supports your campaign.","main_ideas":["Product management must adapt as the role changes","Put collaboration and business outcomes ahead of process for its own sake","Adaptability is a priority, including in how people learn product work"],"partnership_formats":[],"partnership_url":null,"brands":["ManoMano","Indy","Artefact","Theodo","MangoPay","Brevo","La Product Conf","Thiga"],"posts_cited":10,"latest_post":"2026-06-10","similar":[],"engagement":null},{"id":"michael-weller","name":"Michael Weller","url":"https://b2binfluencer.marketing/creators/michael-weller/","markdown_url":"https://b2binfluencer.marketing/creators/michael-weller.md","descriptor":"Michael Weller writes about manufacturing technology, including private wireless, 5G, AI, cybersecurity, and the people and processes involved in modernizing factories.","linkedin_followers":1350,"linkedin_url":"https://www.linkedin.com/in/michaelweller21","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-weller.webp","topics":["artificial-intelligence","cybersecurity","manufacturing-workforce"],"audiences":["manufacturing-leaders"],"verdict":"Useful for advisory or co-authored technical explainers on private wireless and IIoT strategy for manufacturing audiences.","best_for":"A vendor seeking an advisory session or co-authored technical explainer on private wireless and IIoT.","not_for":"Consumer smart-home brands or cloud-only AI platforms seeking reach or cloud-only manufacturing AI advocacy.","takeaways":["Assess network, IT-OT convergence, cybersecurity, then rank wireless use cases by value and ROI.","AI adoption is stuck on cloud cost and latency, so the answer is hybrid.","Cybersecurity blind spot is production floor, where operators receive less training than office staff."],"check_first":"Confirm audience analytics, engagement, rates, deliverables, usage terms, and inquiry route.","main_ideas":["Adopt 5G on readiness, not on hype","The factory of the future is highly visual, and that is a network problem","AI in manufacturing is stuck on cloud cost and latency, so the answer is hybrid","Cybersecurity's blind spot is the production floor","Manufacturing's talent problem needs a different kind of hook"],"partnership_formats":[],"partnership_url":null,"brands":["Verizon"],"posts_cited":14,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"jerad-clifford","name":"Jerad Clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/","markdown_url":"https://b2binfluencer.marketing/creators/jerad-clifford.md","descriptor":"Jerad Clifford shares practical LinkedIn content about recruiting and talent acquisition, including job-posting improvements, recruiting technology, and AI-assisted sourcing.","linkedin_followers":2434,"linkedin_url":"https://www.linkedin.com/in/jeradclifford","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","recruiting","talent-acquisition","ai-in-recruiting","employer-branding"],"audiences":[],"verdict":"Jerad Clifford is most useful for practical LinkedIn posts about recruiting, job postings, and AI-assisted sourcing.","best_for":"A recruiting technology company selling sourcing or hiring software that wants written LinkedIn content.","not_for":"Consumer or non-recruiting brands, or employer-brand campaigns seeking broad awareness across video or multiple channels.","takeaways":["Job postings should use standard titles, four to six bullets, pay, flexibility, and mobile readability.","AI-assisted sourcing can save time, make searches consistent, and change recruiting team work.","Sharper intake and better location accuracy can reduce mid-search correction."],"check_first":"Confirm whether they accept paid placements and can share audience demographics and engagement.","main_ideas":["Job postings should sell a career move, not filter people out","AI changes what recruiters spend time on","Consistency is the real staffing lift, not just speed","Small upstream fixes compound through the recruiting funnel","Ground AI claims in named outcomes and invite peer comparison"],"partnership_formats":[],"partnership_url":null,"brands":["LinkedIn Talent Solutions","Risus Talent Partners"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"gabrielle-carlson","url":"https://b2binfluencer.marketing/creators/gabrielle-carlson/"},{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"zia-rahman","url":"https://b2binfluencer.marketing/creators/zia-rahman/"}],"engagement":null},{"id":"simon-allen","name":"Simon Allen","url":"https://b2binfluencer.marketing/creators/simon-allen/","markdown_url":"https://b2binfluencer.marketing/creators/simon-allen.md","descriptor":"Simon Allen writes and speaks about digital infrastructure, including the power, data centers, chips and supply chains needed to scale AI. They represent the Quantum Infrastructure Council and have moderated industry discussions.","linkedin_followers":31482,"linkedin_url":"https://www.linkedin.com/in/simonallen123","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","ai-infrastructure"],"audiences":[],"verdict":"Simon Allen is most useful for explaining AI infrastructure constraints: power, data centers, chips, supply chains and skills.","best_for":"UK or European digital infrastructure operator, investor or advisory firm planning a programme on delivery constraints.","not_for":"A global enterprise-software vendor selling AI governance or automation tools to non-technical executives.","takeaways":["AI depends on a physical chain from electricity and substations through cooling, chips and networks.","Energy, data center infrastructure, chips and advanced manufacturing account for roughly one in 45 workers.","They say the AI infrastructure debate stops too early at the data center."],"check_first":"Confirm audience data, post-level engagement and whether they offer a paid partnership format.","main_ideas":["AI depends on a physical chain, not just computing power","Delivery constraints deserve as much attention as AI demand","Technology readiness should be grounded in local infrastructure realities"],"partnership_formats":[],"partnership_url":null,"brands":["Quantum Infrastructure Council","Platform Markets Group","Capacity Europe"],"posts_cited":11,"latest_post":"2026-09-17","similar":[{"id":"aleksandar-rodic","url":"https://b2binfluencer.marketing/creators/aleksandar-rodic/"},{"id":"michael-freedman","url":"https://b2binfluencer.marketing/creators/michael-freedman/"},{"id":"eric-victor-gitter","url":"https://b2binfluencer.marketing/creators/eric-victor-gitter/"}],"engagement":null},{"id":"harjot-bambra","name":"Harjot Bambra","url":"https://b2binfluencer.marketing/creators/harjot-bambra/","markdown_url":"https://b2binfluencer.marketing/creators/harjot-bambra.md","descriptor":"Harjot Bambra shares practical advice on enterprise AI implementation and cybersecurity, including identity and access controls, AI-vendor resilience, and defenses against AI-enabled payment fraud.","linkedin_followers":2851,"linkedin_url":"https://www.linkedin.com/in/harjotbambra","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-agents","ai-security","enterprise-ai"],"audiences":[],"verdict":"They provide grounded explanations of enterprise AI risks and practical operational controls for businesses.","best_for":"Cybersecurity companies seeking education-led content on AI security risks for platform and finance teams.","not_for":"General productivity SaaS campaigns requiring mass-market appeal or short-form video content.","takeaways":["Give AI agents clear, separate access controls.","Plan for an AI provider to become unavailable.","Verify payment changes outside the message thread."],"check_first":"Confirm audience demographics, job titles, and engagement rates before assessing the small following.","main_ideas":["Give AI agents clear, separate access controls","Plan for an AI provider to become unavailable","Verify payment changes outside the message thread"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"yasamin-fatemian","url":"https://b2binfluencer.marketing/creators/yasamin-fatemian/"},{"id":"faisal-md","url":"https://b2binfluencer.marketing/creators/faisal-md/"},{"id":"farah-a","url":"https://b2binfluencer.marketing/creators/farah-a/"}],"engagement":null},{"id":"dale-manning","name":"Dale Manning","url":"https://b2binfluencer.marketing/creators/dale-manning/","markdown_url":"https://b2binfluencer.marketing/creators/dale-manning.md","descriptor":"Dale Manning works with Spoke Custom on print-on-demand and promotional products, helping businesses offer customized, premium branded merchandise with flexible order sizes.","linkedin_followers":2570,"linkedin_url":"https://www.linkedin.com/in/dalemanning","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Dale Manning is most useful for trade-facing education on premium branded merchandise with low minimums.","best_for":"A B2B print-on-demand platform targeting distributors, ecommerce sellers, retailers and enterprise buyers.","not_for":"Consumer reach campaigns or high-volume commodity programs judged on lowest unit cost.","takeaways":["Premium brands matter more than adding decoration options.","Low minimums make premium products easier to test.","Some products have a minimum order of one, including named Stanley products."],"check_first":"Confirm reach, engagement, past campaign results, rate card, sponsorship policy and licensable premium brands.","main_ideas":["Premium brands matter more than adding decoration options","Low minimums make premium products easier to test","Promotional products and print-on-demand can complement each other","Recognizable brands make the premium-product case concrete"],"partnership_formats":["Combined promo and print-on-demand capability with PCNA","Low minimum order quantities on premium branded merchandise","Exclusive brand access, including Stanley","Trade-show meetings and in-person program discussions","Platform, creator, retailer and enterprise channel partnerships"],"partnership_url":null,"brands":["Spoke Custom","PCNA","Stanley"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"mike-philie","url":"https://b2binfluencer.marketing/creators/mike-philie/"},{"id":"jay-mcbain","url":"https://b2binfluencer.marketing/creators/jay-mcbain/"},{"id":"adolphus-okwuchukwu","url":"https://b2binfluencer.marketing/creators/adolphus-okwuchukwu/"}],"engagement":null},{"id":"mariana-dahan","name":"Mariana Dahan","url":"https://b2binfluencer.marketing/creators/mariana-dahan/","markdown_url":"https://b2binfluencer.marketing/creators/mariana-dahan.md","descriptor":"Mariana Dahan writes about digital identity, privacy, cybersecurity, and the governance of financial and AI systems, with a focus on limiting data exposure and deciding who controls personal information.","linkedin_followers":22160,"linkedin_url":"https://www.linkedin.com/in/marianadahan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mariana-dahan.webp","topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"Mariana Dahan is useful for governance-focused arguments on digital identity, privacy, and data control.","best_for":"A digital identity or fintech infrastructure campaign on AI-era governance and data privacy.","not_for":"Consumer crypto exchange acquisition or offer-led creative on LinkedIn.","takeaways":["Centralized personal data is a honeypot; fix is architectural.","Surveillance and AI capabilities scale faster than accountability.","Biometric identity needs limits before defaults harden."],"check_first":"Confirm audience composition and whether any partnership or inquiry route exists.","main_ideas":["Centralized personal data is a honeypot; the fix is architectural","Surveillance and AI capabilities are scaling faster than accountability","Biometric identity needs limits before defaults harden","Digital money and security are sovereignty questions"],"partnership_formats":[],"partnership_url":null,"brands":["Circle","Tools for Humanity"],"posts_cited":9,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"danna-rabin","name":"Danna Rabin","url":"https://b2binfluencer.marketing/creators/danna-rabin/","markdown_url":"https://b2binfluencer.marketing/creators/danna-rabin.md","descriptor":"Danna Rabin leads work on Yotpo’s reviews platform, focusing on how eCommerce brands can use shopper reviews and review data to build trust, improve product pages, and inform business decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/dannarabin","youtube_url":null,"photo_url":null,"topics":["ecommerce"],"audiences":[],"verdict":"Danna Rabin is most useful for explaining how shopper review data can guide eCommerce product pages and retail syndication.","best_for":"It fits D2C brands improving review-driven trust, conversion, product pages, or retail syndication.","not_for":"This does not fit consumer brand creator-led entertainment, lifestyle storytelling, product demos, or broad consumer reach.","takeaways":["A report draws on more than 51 million reviews to find industry patterns.","A red-color finding links review text to product presentation changes.","A Target webinar covers retail review syndication and a reported 2-3x conversion lift."],"check_first":"Confirm audience composition, booking terms, sponsorship policy, rates, and deliverables before contacting them.","main_ideas":["Reviews are a trust and conversion system, not a commodity","High-quality, content-rich reviews reveal what shoppers love and return","Aggregate review data into industry-level research","Review syndication should extend social proof beyond a brand's own site","Make research actionable through one finding and a few fixes"],"partnership_formats":[],"partnership_url":null,"brands":["Yotpo","Target","TikTok"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jeremy-fenderson","name":"Jeremy Fenderson","url":"https://b2binfluencer.marketing/creators/jeremy-fenderson/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-fenderson.md","descriptor":"Jeremy Fenderson works on profitable growth for direct-to-consumer brands. Fenderson's posts describe experience in paid media, client partnerships, and go-to-market strategy, alongside work on analytics that helps teams spot when to scale campaigns or adapt to marketplace sales such as Amazon.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jeremyfenderson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-fenderson.webp","topics":["artificial-intelligence","ecommerce","leadership","paid-ads","dtc-ecommerce","ai-in-marketing","paid-media","amazon-marketplace"],"audiences":[],"verdict":"Jeremy Fenderson is most useful for paid media, blended measurement, and marketplace growth work for DTC brands.","best_for":"A scoped paid media and analytics engagement focused on blended measurement and marketplace growth.","not_for":"A campaign buying creator-style sponsored placements with a rate card and defined deliverables.","takeaways":["Fenderson says reports arriving after the moment are an autopsy, not a strategy.","They describe monitoring fourteen data sources and turning them into decision-linked alerts.","Amazon share reportedly grew from about 20% to over 45% while Shopify looked healthy."],"check_first":"Ask about their current work and verify contracting entity, capacity, and any performance claims.","main_ideas":["A report that arrives after the moment has passed is an autopsy, not a strategy","Let software do the watching; keep human judgment for the calls that move the number","Measure blended revenue across every place money moves, not one channel's ROAS","Follow where the customer already buys, even if it means rebuilding a side channel as a storefront","The team and the repeatable framework are what outlast any single role"],"partnership_formats":[],"partnership_url":null,"brands":["Adquadrant"],"posts_cited":11,"latest_post":"2026-08-12","similar":[],"engagement":null},{"id":"tom-b","name":"Tom B.","url":"https://b2binfluencer.marketing/creators/tom-b/","markdown_url":"https://b2binfluencer.marketing/creators/tom-b.md","descriptor":"Tom B. helps B2B agencies find companies like their best clients and plan targeted outbound, including whom to contact and what to say.","linkedin_followers":4501,"linkedin_url":"https://www.linkedin.com/in/thomasbeem","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","agency-growth"],"audiences":[],"verdict":"Tom B. is most useful for targeted B2B outbound to agency owners, using a best client question to build short lookalike lists.","best_for":"A B2B outbound sales agency or outbound-technology vendor wants a low-volume, high-relevance campaign aimed at agency owners.","not_for":"A consumer brand or mass-market software company wants broad reach, large lead volume, and a documented sponsorship package.","takeaways":["Name one best client, then find companies with the same shape.","A low-friction offer: one client name for three lookalike companies.","AI becomes the outbound control layer, but judgment stays human."],"check_first":"Confirm paid collaboration terms, audience job titles, and whether the shortlist offer produced client work.","main_ideas":["Name one best client, then find companies with the same shape","Referral sources cannot sell a new service","AI becomes the outbound control layer, but judgment stays human","A low-friction offer: one client name for three lookalike companies"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"arushi-malviya","url":"https://b2binfluencer.marketing/creators/arushi-malviya/"},{"id":"aminat-hammed","url":"https://b2binfluencer.marketing/creators/aminat-hammed/"}],"engagement":null},{"id":"betty-mok","name":"Betty Mok","url":"https://b2binfluencer.marketing/creators/betty-mok/","markdown_url":"https://b2binfluencer.marketing/creators/betty-mok.md","descriptor":"Betty Mok is a B2B SaaS marketer. Their posts describe leading marketing at Instrumentl and, in work discussed at Consensus, using interactive product experiences to help buyers understand products and engage with marketing content.","linkedin_followers":3768,"linkedin_url":"https://www.linkedin.com/in/bettymok","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/betty-mok.webp","topics":["b2b-marketing","demand-generation"],"audiences":["b2b-marketers"],"verdict":"Betty Mok is most useful for practitioner views on interactive product experiences and content that answer buyer questions.","best_for":"B2B SaaS or product-experience vendors wanting a practitioner voice for campaigns.","not_for":"Campaigns depending on paid creator distribution, reach, media kit, or independent channel audience.","takeaways":["At Consensus, they turned a 40-page sales-engineering report into a conversational tool buyers can question.","They argue websites should let buyers experience a product before speaking with sales.","They say interactive marketing can show marketers what questions buyers ask and help sales follow up."],"check_first":"Confirm whether they accept paid partnerships and how any cited outcomes were measured.","main_ideas":["Make useful content answer buyers’ questions","Let buyers experience the product before talking to sales","Explain product value through the work customers can accomplish"],"partnership_formats":[],"partnership_url":null,"brands":["Instrumentl","Consensus"],"posts_cited":9,"latest_post":"2026-09-26","similar":[{"id":"mark-schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/"},{"id":"thomas-claffey","url":"https://b2binfluencer.marketing/creators/thomas-claffey/"},{"id":"karriem-kanston","url":"https://b2binfluencer.marketing/creators/karriem-kanston/"}],"engagement":null},{"id":"natalie-ricardo","name":"Natalie Ricardo","url":"https://b2binfluencer.marketing/creators/natalie-ricardo/","markdown_url":"https://b2binfluencer.marketing/creators/natalie-ricardo.md","descriptor":"Natalie Ricardo is a content marketer who shares practical ideas on B2B content creation and repurposing, SEO and answer engine optimization, and AI’s role in content and ecommerce.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/natalie-ricardo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/natalie-ricardo.webp","topics":["artificial-intelligence","ecommerce","answer-engine-optimization","generative-engine-optimization","ai-in-ecommerce"],"audiences":[],"verdict":"Natalie Ricardo is most useful for practical B2B content repurposing and answer engine optimization ideas.","best_for":"A B2B content marketing agency booking a guest expert session on AI content repurposing and answer engine optimization.","not_for":"Consumer brands seeking sponsored placements with documented, measured audience evidence.","takeaways":["Give each page a distinct audience or question to prevent cannibalization.","Answer engine visibility relies heavily on off-site signals.","NotebookLM uses sources you provide and restricts answers to those documents."],"check_first":"Confirm media kit, rate card, sponsored examples, audience evidence, and contact route.","main_ideas":["Answer engine visibility relies heavily on off-site signals","Give pages distinct questions to prevent cannibalization","Choose AI tools that stay grounded in their sources","AI shapes discovery, but buyers still verify"],"partnership_formats":[],"partnership_url":null,"brands":["AirOps","Google NotebookLM","EMARKETER"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"aabhas-vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/"},{"id":"juozas-kaziukenas","url":"https://b2binfluencer.marketing/creators/juozas-kaziukenas/"},{"id":"kaleigh-moore","url":"https://b2binfluencer.marketing/creators/kaleigh-moore/"}],"engagement":null},{"id":"cam-martinez","name":"Cam Martinez","url":"https://b2binfluencer.marketing/creators/cam-martinez/","markdown_url":"https://b2binfluencer.marketing/creators/cam-martinez.md","descriptor":"Cam Martinez works on TikTok Shop and creator affiliate marketing, with a focus on how creator programs, live selling, and day-to-day operations fit into a brand’s wider business.","linkedin_followers":6765,"linkedin_url":"https://www.linkedin.com/in/kenshocam","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cam-martinez.webp","topics":["ecommerce","tiktok-shop","social-commerce","creator-marketing","affiliate-marketing"],"audiences":[],"verdict":"They are most useful for practical accounts of TikTok Shop live selling, creator affiliate programs, and the operations behind them.","best_for":"A TikTok Shop agency or consumer brand building a creator affiliate program and testing a live auction pilot.","not_for":"A campaign wanting locked rates, fixed deliverables, verified attribution, and no brand-side operational involvement.","takeaways":["Five creators ran separate LIVE rooms auctioning one shared Portland Leather Goods Mystery Box inventory pool.","Bids began at $1; 30-second windows with extended bidding; drop reportedly sold out in two hours.","TikTok Shop amplifies product strength, pricing, unit economics, inventory, creative, retention, fulfillment; it cannot create them."],"check_first":"Confirm rates, contract terms, partnership route, audience analytics, and recent sponsored live-selling results before contacting.","main_ideas":["Reward the creators who consistently show up rather than recruiting more of them","TikTok Shop amplifies a business that already works; it does not create the conditions for one","Expertise in TikTok Shop means getting good at navigating what you do not know yet"],"partnership_formats":["Exclusive inventory drop for a small creator group","Creator-run LIVE auction","Early access and special launches as creator incentives","Affiliate program operations support","Channel work inside a wider commercial system"],"partnership_url":null,"brands":["Portland Leather Goods","TikTok Shop"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"shawn-edwards","name":"Shawn Edwards","url":"https://b2binfluencer.marketing/creators/shawn-edwards/","markdown_url":"https://b2binfluencer.marketing/creators/shawn-edwards.md","descriptor":"Shawn Edwards works on cybersecurity for communications infrastructure at Zayo Group and serves on the board of the Communications Cybersecurity Information Sharing and Analysis Center (C2 ISAC).","linkedin_followers":14913,"linkedin_url":"https://www.linkedin.com/in/edwardsshawn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shawn-edwards.webp","topics":["leadership","cybersecurity","zero-trust"],"audiences":["security-leaders"],"verdict":"Most useful for sector threat sharing and zero trust talks on communications infrastructure security.","best_for":"A telecom cybersecurity vendor planning a zero trust or critical infrastructure webinar with co-marketing.","not_for":"A consumer brand wanting paid endorsement posts with fixed fees and conversion tracking.","takeaways":["C2 ISAC shares indicators, vulnerabilities, tactics, and lessons across communications companies.","Zero trust should reduce risk without slowing business operations.","Zayo is hiring for cloud, API security, data protection, identity, and compliance."],"check_first":"Confirm co-marketing arrangement, fees, approval steps, and audience breakdowns before budgeting.","main_ideas":["Collective defense beats company-by-company security in communications","Zero trust has to keep the business moving, not just close the perimeter","Cloud, data and API security are where the security program is growing","Compliance and government security are strategy work, not checkbox work"],"partnership_formats":[],"partnership_url":null,"brands":["Zayo Group","C2 ISAC","CLEAR"],"posts_cited":12,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"susie-newman","name":"Susie Newman","url":"https://b2binfluencer.marketing/creators/susie-newman/","markdown_url":"https://b2binfluencer.marketing/creators/susie-newman.md","descriptor":"Susie Newman is the founder and president of SJ Rose Bookkeeping. She shares practical small-business bookkeeping guidance, including year-end financial checklists and mid-year finance check-ins.","linkedin_followers":750,"linkedin_url":"https://www.linkedin.com/in/susanenewman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/susie-newman.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Most useful for expert-led, checklist-based small-business bookkeeping content, especially year-end and mid-year finance guidance.","best_for":"Small-business accounting software brands running year-end or checklist campaigns needing founder-led bookkeeping credibility.","not_for":"High-reach consumer lifestyle or wellness video campaigns measured by impressions and broad demographic match.","takeaways":["A 20-step year-end checklist covers financial reports, cash flow, payroll, taxes, inventory and backups.","Monthly bookkeeping can prevent a year-end scramble, according to Newman's posts.","A mid-year check-in asks owners to review what works and make adjustments."],"check_first":"Confirm recent performance, impressions, engagement, and audience data before contacting them.","main_ideas":["Monthly bookkeeping prevents year-end scrambling","Year-end is a full business review, not just a tax chore","Client confidence and burden removal define success","Advice should lead to a concrete next step"],"partnership_formats":["QuickBooks referral link with a client discount code"],"partnership_url":null,"brands":["SJ Rose Bookkeeping","QuickBooks","Modern Luxury"],"posts_cited":9,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"john-gaspar","name":"John Gaspar","url":"https://b2binfluencer.marketing/creators/john-gaspar/","markdown_url":"https://b2binfluencer.marketing/creators/john-gaspar.md","descriptor":"John Gaspar works in customer success and shares practical ideas about SaaS retention, customer journeys, and using AI in customer success workflows.","linkedin_followers":3124,"linkedin_url":"https://www.linkedin.com/in/jpngaspar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-gaspar.webp","topics":["artificial-intelligence","customer-success","customer-retention"],"audiences":[],"verdict":"John Gaspar is useful for practical customer success retention and AI workflow ideas for B2B SaaS teams.","best_for":"B2B SaaS retention and AI adoption campaigns needing customer journey mapping and CS rollout planning.","not_for":"High-reach consumer awareness pushes measured by impressions, follower growth, or top-of-funnel leads.","takeaways":["Retention is won after go-live, not at onboarding.","AI agents should augment customer success work, not replace it.","AI is becoming an assumed workplace baseline, and unease is part of transition."],"check_first":"Confirm follower job titles, seniority, geography, engagement, and comparable post results.","main_ideas":["Retention is won after go-live, not at onboarding","AI agents should augment customer success work, not replace it","AI is becoming an assumed workplace baseline, and unease about it is part of the transition","Automation does not remove the need for teams to stay connected"],"partnership_formats":[],"partnership_url":null,"brands":["Frontify"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"craig-blum","url":"https://b2binfluencer.marketing/creators/craig-blum/"},{"id":"chris-patin","url":"https://b2binfluencer.marketing/creators/chris-patin/"}],"engagement":null},{"id":"tanveer-hassan","name":"Tanveer Hassan","url":"https://b2binfluencer.marketing/creators/tanveer-hassan/","markdown_url":"https://b2binfluencer.marketing/creators/tanveer-hassan.md","descriptor":"Tanveer Hassan works on signal-based B2B outbound: using marketplace activity and other buying signals to find relevant prospects and shape sales messages and follow-up.","linkedin_followers":3846,"linkedin_url":"https://www.linkedin.com/in/growwithhassan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tanveer-hassan.webp","topics":["sales","go-to-market-strategy"],"audiences":[],"verdict":"Most useful for explaining signal-based B2B outbound and turning marketplace buying signals into outbound campaigns.","best_for":"A B2B sales-intelligence platform selling marketplace or buying-signal data to SaaS and marketplace sellers.","not_for":"A consumer-facing sponsorship with published rates, guaranteed reach, and short-form video deliverables.","takeaways":["No signal, no send: most outbound fails on timing, not on the offer.","Marketplace activity such as new integrations, reviews, or rank shifts can become a prospect list.","Targeting and copy depend on clean lists, sound domains, and a gradual sending ramp."],"check_first":"Confirm sponsorship availability and terms, plus recent LinkedIn impressions, engagement, and audience analytics.","main_ideas":["No signal, no send: most outbound fails on timing, not on the offer","Marketplace activity can become a prospect list","The list is the campaign: protect the inbox before touching the message"],"partnership_formats":[],"partnership_url":null,"brands":["Clay"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jonathan-baker","name":"Jonathan Baker","url":"https://b2binfluencer.marketing/creators/jonathan-baker/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-baker.md","descriptor":"Jonathan Baker works on cybersecurity, focusing on threat-informed defense and continuous threat exposure management (CTEM). Baker's LinkedIn posts describe speaking and workshops on applying these approaches to prioritize exposures and improve security operations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jonathanobaker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jonathan-baker.webp","topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":["security-leaders"],"verdict":"Jonathan Baker is most useful for educational sessions on prioritizing exposures and threat-informed defense with CTEM and MITRE frameworks.","best_for":"Cybersecurity vendors planning educational sessions for security leaders on exposure prioritization and threat-informed defense.","not_for":"Consumer security brands seeking paid social reach, lifestyle content, or product testimonials.","takeaways":["Separate weaknesses can combine into an attacker's route to a critical asset.","A backlog of findings is not the same as a map of risk.","Baker calls the accumulated opportunity from combined weaknesses threat debt."],"check_first":"Confirm scope, availability, terms, rates, deliverables, and inquiry route before assuming endorsement.","main_ideas":["Prioritize the attack paths that matter","Validate defences against relevant threats","Keep detection and response current","Teach the operating model, not just the concepts"],"partnership_formats":[],"partnership_url":null,"brands":["AttackIQ","MITRE","FIRST"],"posts_cited":11,"latest_post":"2026-09-22","similar":[{"id":"makarand-karanjalkar","url":"https://b2binfluencer.marketing/creators/makarand-karanjalkar/"},{"id":"peter-lamantia","url":"https://b2binfluencer.marketing/creators/peter-lamantia/"}],"engagement":null},{"id":"sonnia-hove","name":"Sonnia Hove","url":"https://b2binfluencer.marketing/creators/sonnia-hove/","markdown_url":"https://b2binfluencer.marketing/creators/sonnia-hove.md","descriptor":"Sonnia Hove is a marketing technology and operations professional whose work includes marketing automation, CRM implementation, consulting, and demand generation.","linkedin_followers":410,"linkedin_url":"https://www.linkedin.com/in/sonnia","youtube_url":null,"photo_url":null,"topics":["b2b-marketing","demand-generation","marketing-automation","marketing-operations"],"audiences":[],"verdict":"A marketing technology and operations practitioner for content collaborations or speaking on marketing operations best practices.","best_for":"A B2B martech platform seeking a webinar and article for marketing operations managers and automation specialists.","not_for":"A high-volume consumer or broad-reach paid influencer campaign needing measured reach and a rate card.","takeaways":["Marketing ops succeeds through analysis, process, and collaboration.","Marketing technologists bridge marketing and IT; technical skills include SQL and certifications.","Hove studies Salesforce Admin and Account-Based Marketing certification."],"check_first":"Confirm current role, availability, engagement data, and any sponsorship format or inquiry route.","main_ideas":["Marketing operations succeeds through analysis, process, and collaboration","Marketing technologists work at the marketing-IT boundary, and technical skill is broad","Continuous learning and credentials are an explicit priority","Consulting and demand generation are valued career directions","Specialist recruiting and human fit matter in martech and marketing operations hiring"],"partnership_formats":[],"partnership_url":null,"brands":["BDO Digital","Sloane Staffing"],"posts_cited":14,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"delphine-clement","name":"Delphine Clement","url":"https://b2binfluencer.marketing/creators/delphine-clement/","markdown_url":"https://b2binfluencer.marketing/creators/delphine-clement.md","descriptor":"Delphine Clement writes and speaks about commercial real estate technology, especially how digital systems, AI, and energy efficiency can improve building operations and investment performance.","linkedin_followers":3578,"linkedin_url":"https://www.linkedin.com/in/delphine-clement","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/delphine-clement.webp","topics":["artificial-intelligence","commercial-real-estate"],"audiences":[],"verdict":"Delphine Clement is most useful for market framing and investor facing arguments on commercial real estate technology.","best_for":"A commercial real estate technology company seeking thought leadership on smart buildings, energy performance, and autonomous operations.","not_for":"A consumer home energy efficiency brand seeking direct response homeowner sign ups.","takeaways":["Energy performance is becoming a valuation issue, not only a sustainability issue","Digital infrastructure and AI are becoming operating necessities for complex portfolios","The next step after smart buildings is autonomous, human-centric buildings"],"check_first":"Confirm audience engagement, demographics, rate card, and sponsor policy before contacting them.","main_ideas":["Energy performance is becoming a valuation issue, not only a sustainability issue","Digital infrastructure and AI are becoming operating necessities for complex portfolios","The next step after smart buildings is autonomous, human-centric buildings","The arguments reach live industry panels, not just articles"],"partnership_formats":["Bylined article drawing on partner research","Conference panel or fireside slot","Trade-press interview"],"partnership_url":null,"brands":["Siemens","Forbes","Fortune","Property Forum","MIPIM"],"posts_cited":10,"latest_post":"2026-09-24","similar":[{"id":"michelle-andrew","url":"https://b2binfluencer.marketing/creators/michelle-andrew/"},{"id":"laura-l-kreuger","url":"https://b2binfluencer.marketing/creators/laura-l-kreuger/"},{"id":"peter-koerte","url":"https://b2binfluencer.marketing/creators/peter-koerte/"}],"engagement":null},{"id":"james-morris-manuel","name":"James Morris-Manuel","url":"https://b2binfluencer.marketing/creators/james-morris-manuel/","markdown_url":"https://b2binfluencer.marketing/creators/james-morris-manuel.md","descriptor":"James Morris-Manuel is a construction technology founder building Prolo, an AI-powered procurement service that helps contractors source materials, compare suppliers, manage quotes and paperwork, and access flexible credit. Their work also covers scaling technology for the built environment and the commercial pressures facing property development.","linkedin_followers":9254,"linkedin_url":"https://www.linkedin.com/in/jamesmorrismanuel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-morris-manuel.webp","topics":["artificial-intelligence","leadership","startup"],"audiences":[],"verdict":"Useful for construction technology product detail and grounded commentary on UK built environment and property development.","best_for":"Construction technology procurement or materials sourcing campaigns targeting UK contractors.","not_for":"Mass-market consumer campaigns needing multi-platform reach, verified demographics and a published rate card.","takeaways":["Contractors can request materials by WhatsApp, email or phone while Prolo compares suppliers.","Prolo scans more than 185 suppliers, chases quotes, sorts paperwork and offers flexible credit.","They hosted a Trusted Land panel on geopolitical risk in UK property development."],"check_first":"Confirm audience composition and recent post-level results on procurement and property risk.","main_ideas":["Procurement is broken by opacity and phone time, not missing software","Construction's digitisation gap is really a story about financial fragility","Put the team first, and customer satisfaction follows","Macro shocks are operating decisions, not abstract theories"],"partnership_formats":[],"partnership_url":null,"brands":["Prolo","Virtual Walkthrough","Matterport","Triple Point","Andreessen Horowitz Scout Fund","Anamcara","Concrete Ventures","Foundation Ventures","Haatch","Koro Capital"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"nikunj-adeshra","url":"https://b2binfluencer.marketing/creators/nikunj-adeshra/"},{"id":"ivelina-dineva","url":"https://b2binfluencer.marketing/creators/ivelina-dineva/"},{"id":"paul-drecksler","url":"https://b2binfluencer.marketing/creators/paul-drecksler/"}],"engagement":null},{"id":"jo-o-dobbin","name":"João Dobbin","url":"https://b2binfluencer.marketing/creators/jo-o-dobbin/","markdown_url":"https://b2binfluencer.marketing/creators/jo-o-dobbin.md","descriptor":"João Dobbin shares practical advice on revenue operations, CRM and sales lifecycle design, and small-scale AI uses for sales and customer-success workflows.","linkedin_followers":4081,"linkedin_url":"https://www.linkedin.com/in/joaodobbin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jo-o-dobbin.webp","topics":["artificial-intelligence","revenue-operations","email-marketing"],"audiences":[],"verdict":"João Dobbin is most useful for practical revenue operations, CRM lifecycle design, and small AI workflow advice.","best_for":"A B2B SaaS company selling to revenue, sales, or customer-success teams improving RevOps and CRM workflows.","not_for":"Consumer brands, broad awareness pushes, high-volume reach, or video-first campaigns do not fit.","takeaways":["Lifecycle stages should be simple, readable, and tied to named CRM records.","AI quick wins include lead checks, shared-inbox screening, and call-risk summaries.","CRM capability matters more than platform choice; data connections and snapshots help forecasting."],"check_first":"Confirm partnership terms, pricing, deliverables, and audience role, seniority, and country data.","main_ideas":["AI belongs in small, annoying RevOps tasks—not autopilot promises","Lifecycle stages should be simple, readable, and tied to named CRM records","A CRM is infrastructure: how it functions matters more than which one you buy","Waiting for inbound leads is risky as search traffic declines","Connect operational data to the CRM layer for snapshots and forecasting"],"partnership_formats":[],"partnership_url":null,"brands":["Coefficient","HubSpot"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"etienne-turner","url":"https://b2binfluencer.marketing/creators/etienne-turner/"},{"id":"mohan-sundar","url":"https://b2binfluencer.marketing/creators/mohan-sundar/"}],"engagement":null},{"id":"frederick-lansky","name":"Frederick Lansky","url":"https://b2binfluencer.marketing/creators/frederick-lansky/","markdown_url":"https://b2binfluencer.marketing/creators/frederick-lansky.md","descriptor":"Frederick Lansky is a fractional CMO who focuses on ecommerce growth, conversion improvements, and measuring marketing by its effect on sales. Lansky's posts discuss practical fixes such as checkout speed, email flows, and tracking whether advertising leads to transactions.","linkedin_followers":1209,"linkedin_url":"https://www.linkedin.com/in/fredlansky","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/frederick-lansky.webp","topics":["ecommerce","email-marketing","marketing-measurement","ecommerce-growth"],"audiences":["dtc-brands","ecommerce-founders"],"verdict":"Fractional CMO for ecommerce growth, conversion fixes, and judging marketing by sales.","best_for":"DTC ecommerce brands around $3M to $10M on Shopify with flat growth.","not_for":"Paid placements, sponsorships, or reach campaigns needing audience demographics and rate cards.","takeaways":["Paused paid search after 12.1M impressions and 24,597 clicks produced no extra transactions.","Maps click-through rose 15% in a quarter, attributed to seven figures in added revenue.","Check checkout steps, mobile load times, and welcome, abandoned-cart, and post-purchase emails before ad spend."],"check_first":"Confirm availability, rates, and recent results from comparable conversion or retention work.","main_ideas":["Judge marketing by transactions, not dashboards","Fix checkout before funding the next campaign","Own the email list and its flows","For multi-location businesses, treat each location as its own listing","Use AI for execution, not strategy"],"partnership_formats":["Fractional CMO engagement","Free 45-minute growth consult"],"partnership_url":null,"brands":["Common Sense Conversion","iChess.net"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"katie-colledge-price","name":"Katie Colledge-Price","url":"https://b2binfluencer.marketing/creators/katie-colledge-price/","markdown_url":"https://b2binfluencer.marketing/creators/katie-colledge-price.md","descriptor":"Katie Colledge-Price works on cybersecurity for electric-vehicle charging infrastructure. In Colledge-Price's LinkedIn posts, they describe leading the REA Cyber Security Working Group and helping develop guidance for local authorities, fleet operators, chargepoint operators and installers.","linkedin_followers":2669,"linkedin_url":"https://www.linkedin.com/in/katiecolledgeprice","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/katie-colledge-price.webp","topics":["cyber-resilience"],"audiences":[],"verdict":"Most useful for explaining EV charging cybersecurity to professional audiences and convening industry guidance.","best_for":"Cybersecurity consultancy or EV charging infrastructure campaign needing co-authored thought leadership.","not_for":"Consumer-facing EV awareness campaigns seeking mass reach or lifestyle content.","takeaways":["Cyber security for EV charging is a present-day risk, not a future one.","Technical standards should be explained to people who have to apply them.","Treat charging networks as untrusted by default."],"check_first":"Ask for LinkedIn follower demographics and any event attendance or registration data.","main_ideas":["Cyber security for EV charging is a present-day risk, not a future one","Technical standards should be explained to the people who have to apply them","Treat charging networks as untrusted by default","Security has to run from procurement through day-to-day operation","Progress comes from convened industry work, not solo commentary"],"partnership_formats":[],"partnership_url":null,"brands":["REA","Mobius Networks","Jigsaw Power"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"nash-fayyad","url":"https://b2binfluencer.marketing/creators/nash-fayyad/"},{"id":"frank-policastro","url":"https://b2binfluencer.marketing/creators/frank-policastro/"},{"id":"shawn-edwards","url":"https://b2binfluencer.marketing/creators/shawn-edwards/"}],"engagement":null},{"id":"brendan-short","name":"Brendan Short","url":"https://b2binfluencer.marketing/creators/brendan-short/","markdown_url":"https://b2binfluencer.marketing/creators/brendan-short.md","descriptor":"Brendan Short writes about B2B sales, enterprise deal enablement, and how AI is changing revenue operations and sales roles.","linkedin_followers":40470,"linkedin_url":"https://www.linkedin.com/in/brendan-short","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brendan-short.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales","sales-enablement","enterprise-sales"],"audiences":[],"verdict":"Brendan Short is useful for explaining enterprise micro-pitches and where AI fits in sales workflows.","best_for":"B2B SaaS brand or talk for revenue leaders on enterprise sales and AI adoption.","not_for":"Volume-first outbound campaigns measured mainly by follower reach and paid post engagement.","takeaways":["Enterprise deals run as dozens of micro-pitches, not one pitch.","XBOW's BDR team becomes agent managers when agents do outreach.","Practitioners say cold calling, buyer relationships, and market knowledge may stay human."],"check_first":"Confirm audience composition, sponsor conflicts, and independence before agreeing to work.","main_ideas":["Enterprise deals are a series of small pitches, each needing its own material","AI sales tools should cut touchpoints, not multiply them","When agents do the outreach, the BDR job becomes managing agents","Short collects practitioners’ views on what stays human in selling"],"partnership_formats":["Sponsored placement in The Signal (disclosed example)"],"partnership_url":null,"brands":["Clarify","XBOW"],"posts_cited":9,"latest_post":"2026-10-01","similar":[{"id":"alex-jones","url":"https://b2binfluencer.marketing/creators/alex-jones/"},{"id":"olivier-roth","url":"https://b2binfluencer.marketing/creators/olivier-roth/"},{"id":"ray-kelly","url":"https://b2binfluencer.marketing/creators/ray-kelly/"}],"engagement":null},{"id":"becky-lawlor","name":"Becky Lawlor","url":"https://b2binfluencer.marketing/creators/becky-lawlor/","markdown_url":"https://b2binfluencer.marketing/creators/becky-lawlor.md","descriptor":"Becky Lawlor shares research and perspectives on B2B content marketing, with a focus on measuring content’s business impact, creating original research, and making content useful to Sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/beckylawlor","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/becky-lawlor.webp","topics":["sales","content-marketing"],"audiences":["b2b-marketers"],"verdict":"They are most useful for B2B content marketing research and perspectives on measuring business impact, original research, and Sales usefulness.","best_for":"A B2B content marketing agency wanting co-branded original research programs with sample access and demand generation.","not_for":"Consumer subscription or product-led brands seeking always-on paid-social video and lifestyle creator partnerships.","takeaways":["85% of B2B marketing teams cannot prove content drives revenue.","54% of teams that consistently demonstrate impact create original research and proprietary data.","Teams whose content Sales uses track Sales-reported influence, Sales usage, and deal velocity or win rate."],"check_first":"Confirm audience roles, seniority, geography, buying power, and post-level reach data.","main_ideas":["Measure what content changes, not just what it attracts","Use original research to give buyers something they have not already seen","Treat Sales alignment as part of content’s job"],"partnership_formats":["Commissioned or co-branded original research program"],"partnership_url":null,"brands":["Superpath","Exit Five"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"lee-odden","url":"https://b2binfluencer.marketing/creators/lee-odden/"},{"id":"alex-hilleary","url":"https://b2binfluencer.marketing/creators/alex-hilleary/"},{"id":"mansoor-ali","url":"https://b2binfluencer.marketing/creators/mansoor-ali/"}],"engagement":null},{"id":"victor-s-voinovich","name":"Victor S. Voinovich","url":"https://b2binfluencer.marketing/creators/victor-s-voinovich/","markdown_url":"https://b2binfluencer.marketing/creators/victor-s-voinovich.md","descriptor":"Victor S. Voinovich shares commercial real estate economic updates and commentary, including reports on economic indicators affecting the market and observations about Cleveland commercial real estate.","linkedin_followers":1699,"linkedin_url":"https://www.linkedin.com/in/vicvoinovich","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/victor-s-voinovich.webp","topics":["commercial-real-estate"],"audiences":[],"verdict":"They share commercial real estate economic updates and commentary, useful for concise context and source pointers.","best_for":"A commercial real estate investment firm needing a recurring economic outlook for clients.","not_for":"Consumer brands wanting short-form video, paid partnerships, or measurable sign-ups through referral links.","takeaways":["May 2023 report cited inflation at 4.9%, 253,000 April jobs, and lender caution.","Watch the credit channel, not just the headline numbers.","Restrained building and lending underpin market stability in Cleveland."],"check_first":"Confirm full reports, audience data, and partnership formats are available.","main_ideas":["Economic data matters when it changes a commercial real estate decision","Watch the credit channel, not just the headline numbers","Publish concisely, invite colleagues to share, and show where the data came from","Restrained building and lending underpin market stability","The editorial calendar follows the cycle, not a fixed beat"],"partnership_formats":[],"partnership_url":null,"brands":["SVN Commercial Real Estate"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"bartosz-jurga","name":"Bartosz Jurga","url":"https://b2binfluencer.marketing/creators/bartosz-jurga/","markdown_url":"https://b2binfluencer.marketing/creators/bartosz-jurga.md","descriptor":"Bartosz Jurga writes about cybersecurity risks in software delivery pipelines, ransomware recovery, and protecting code and development data. The posts focus on practical resilience measures for security and executive leaders, including tighter pipeline permissions, immutable backups, and tested recovery plans.","linkedin_followers":4103,"linkedin_url":"https://www.linkedin.com/in/bartosz-jurga","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bartosz-jurga.webp","topics":["supply-chain","software-supply-chain-security","cyber-resilience"],"audiences":[],"verdict":"Bartosz Jurga is most useful for executive-level posts on CI/CD supply-chain risk and ransomware recovery.","best_for":"A cybersecurity vendor thought-leadership campaign on DevOps supply-chain resilience for enterprise C-suite readers.","not_for":"Hands-on developer content with copyable pipeline configurations, commands, screenshots, or lab exercises for platform engineers.","takeaways":["Prevention alone is not resilience; tested recovery plans matter for business continuity.","A trusted delivery pipeline can be the attacker's route to credentials and production access.","Paying a ransom is not the same as recovering; isolated immutable backups and tested recovery matter."],"check_first":"Ask for sources for numerical claims and audience analytics before relying on figures or reach.","main_ideas":["Prevention alone is not resilience","A trusted delivery pipeline can be the attacker’s route","Paying a ransom is not the same as recovering","Security arguments should end in a board decision"],"partnership_formats":[],"partnership_url":null,"brands":["GitProtect"],"posts_cited":10,"latest_post":"2026-09-24","similar":[{"id":"swati-gupta","url":"https://b2binfluencer.marketing/creators/swati-gupta/"},{"id":"sam-alba","url":"https://b2binfluencer.marketing/creators/sam-alba/"},{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"}],"engagement":null},{"id":"len-pannett","name":"Len Pannett","url":"https://b2binfluencer.marketing/creators/len-pannett/","markdown_url":"https://b2binfluencer.marketing/creators/len-pannett.md","descriptor":"Len Pannett writes and speaks about supply chain management, manufacturing operations, and innovation. Recent posts discuss practical uses of AI in supply chains, innovation awards, and additive manufacturing for spare parts.","linkedin_followers":5380,"linkedin_url":"https://www.linkedin.com/in/lenpannett","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/len-pannett.webp","topics":["artificial-intelligence","supply-chain","supply-chain-management","inventory-management","manufacturing-operations","data-quality"],"audiences":["manufacturing-leaders","supply-chain-professionals"],"verdict":"They are most useful for grounded supply chain technology discussion tied to operational problems.","best_for":"A UK supply chain software brand planning a co-marketing webinar on AI readiness and data quality.","not_for":"A US software vendor seeking paid posts with tracked demo signups and cost per lead.","takeaways":["AI use cases in forecasting, inventory, supplier risk and MRO are real.","Teams should start with the priority problem, then choose a tool.","Clean, structured data is a must-have before a strategic pilot begins."],"check_first":"Confirm audience breakdown by employer, occupation and seniority, and results from comparable work.","main_ideas":["Choose the tool after you name the problem","Clean data is a prerequisite, not a later phase","AI adoption is becoming an expectation, and it will reshape operations","Innovation is now a must-have, and awards should reward measured results","The engineering case is often settled; adoption stalls on everything around it"],"partnership_formats":[],"partnership_url":null,"brands":["CSCMP (Council of Supply Chain Management Professionals)","The Manufacturer"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"jonathan-walters","url":"https://b2binfluencer.marketing/creators/jonathan-walters/"},{"id":"imran-choudhery","url":"https://b2binfluencer.marketing/creators/imran-choudhery/"},{"id":"kevin-jordan","url":"https://b2binfluencer.marketing/creators/kevin-jordan/"}],"engagement":null},{"id":"jonathan-joel-mentor","name":"Jonathan Joel Mentor","url":"https://b2binfluencer.marketing/creators/jonathan-joel-mentor/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-joel-mentor.md","descriptor":"Jonathan Joel Mentor writes about turning innovation plans into work institutions can fund, contract, and deliver, with a focus on procurement and investment in the Dominican Republic.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jonathanjmentor","youtube_url":"https://www.youtube.com/channel/UCuihL5d__Ts616lkBDuo2SA","photo_url":"https://b2binfluencer.marketing/assets/avatars/jonathan-joel-mentor.webp","topics":["procurement"],"audiences":[],"verdict":"Mentor is most useful for explaining how innovation plans become funded, contracted, and delivered through procurement in the Dominican Republic.","best_for":"A Dominican economic development agency or campaign on procurement readiness and local supplier capacity.","not_for":"A consumer electronics brand seeking broad-reach product promotion, guaranteed impressions, or published influencer rates.","takeaways":["Innovation strategy fails on five unglamorous questions, not on the quality of the idea.","An innovation ecosystem is proved by purchase orders, not photographs.","Procurement, not entrepreneurship, is the binding constraint."],"check_first":"Before contacting, confirm proposed agenda, relevant sector examples, audience data, and terms, fees, or deliverables.","main_ideas":["Innovation strategy fails on five unglamorous questions, not on the quality of the idea","Countries become investable by becoming legible, and legibility is a two-sided problem","An innovation ecosystem is proved by purchase orders, not photographs","Procurement, not entrepreneurship, is the binding constraint"],"partnership_formats":["Advisory engagement on a funded innovation initiative"],"partnership_url":null,"brands":["Successment","Dominican Today"],"posts_cited":11,"latest_post":"2026-10-01","similar":[{"id":"dawoud-nasraty","url":"https://b2binfluencer.marketing/creators/dawoud-nasraty/"},{"id":"rob-wellen","url":"https://b2binfluencer.marketing/creators/rob-wellen/"},{"id":"buddha-chandrasekhar","url":"https://b2binfluencer.marketing/creators/buddha-chandrasekhar/"}],"engagement":null},{"id":"heather-crowley","name":"Heather Crowley","url":"https://b2binfluencer.marketing/creators/heather-crowley/","markdown_url":"https://b2binfluencer.marketing/creators/heather-crowley.md","descriptor":"Heather Crowley writes about treasury and working capital, including cash-flow management, supply-chain finance, and how businesses can adapt to changing payment and credit conditions. The posts also discuss J.P. Morgan working-capital solutions.","linkedin_followers":3274,"linkedin_url":"https://www.linkedin.com/in/heathercrowley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/heather-crowley.webp","topics":["artificial-intelligence","supply-chain","healthcare","ai-in-finance"],"audiences":[],"verdict":"Heather Crowley is useful for concise, business-focused posts on treasury and working-capital problems.","best_for":"A treasury software campaign needing co-authored working-capital content for finance and treasury professionals.","not_for":"A consumer budgeting app aimed at households or personal money decisions.","takeaways":["Working capital is a question of control, not just performance.","Legacy and fragmented tools are the practical obstacle.","AI and real-time data only work on a reliable data foundation."],"check_first":"Confirm sponsorship terms, inquiry route, and whether posts are paid placements or employee communications.","main_ideas":["Working capital is a question of control, not just performance","Legacy and fragmented tools are the practical obstacle","AI and real-time data only work on a reliable data foundation","Working-capital access should include smaller suppliers","Healthcare cash flow needs sector-specific financing, not a single policy fix"],"partnership_formats":["Brand-sponsored LinkedIn posts","Article sharing or bylined article promotion"],"partnership_url":null,"brands":["J.P. Morgan","Payments Unbound"],"posts_cited":10,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"nick-sullivan","name":"Nick Sullivan","url":"https://b2binfluencer.marketing/creators/nick-sullivan/","markdown_url":"https://b2binfluencer.marketing/creators/nick-sullivan.md","descriptor":"Nick Sullivan works in cybersecurity, focusing on post-quantum cryptography and helping organizations think through its adoption. He also advises and consults with founders and companies on security and privacy technology.","linkedin_followers":5455,"linkedin_url":"https://www.linkedin.com/in/ntsullivan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-sullivan.webp","topics":["cybersecurity","post-quantum-cryptography"],"audiences":["cybersecurity-professionals"],"verdict":"Nick Sullivan is most useful for post-quantum cryptography migration advice, not sponsored posts.","best_for":"Cybersecurity companies needing technical advisory for enterprise PQC migration planning.","not_for":"Paid audience placement or sponsored posts with guaranteed impressions and metrics.","takeaways":["NIST's first three post-quantum standards are finalized and explained.","Google and Cloudflare moved post-quantum cryptography into production.","Privacy technology is weakening a common security shortcut."],"check_first":"Confirm current availability, advisory scope, deliverables, fees, and prior advisory outcomes.","main_ideas":["Post-quantum cryptography has shifted from standards work to migration planning","Privacy technology is weakening a common security shortcut","Attestation can matter even without confidential encryption","Production security tooling is getting too complex and costly","Advisory work is Sullivan's route for applying hard-won PQC and security experience"],"partnership_formats":["Post-quantum cryptography consultation","Technical advisory and brainstorming calls","Consulting projects and board positions"],"partnership_url":null,"brands":["Cloudflare","Intro","NIST","Google"],"posts_cited":9,"latest_post":"2026-09-08","similar":[],"engagement":null},{"id":"muhammad-affan","name":"Muhammad Affan","url":"https://b2binfluencer.marketing/creators/muhammad-affan/","markdown_url":"https://b2binfluencer.marketing/creators/muhammad-affan.md","descriptor":"Muhammad Affan works on WordPress and Shopify websites, with a focus on improving conversion through clearer website copy, simpler navigation, and less demanding checkout flows.","linkedin_followers":2987,"linkedin_url":"https://www.linkedin.com/in/affan-web-developer-wordpress-shopify-expert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muhammad-affan.webp","topics":["ecommerce","conversion-rate-optimization"],"audiences":[],"verdict":"Muhammad Affan is most useful for practical conversion fixes on WordPress and Shopify sites, especially microcopy, navigation, and checkout improvements.","best_for":"A B2B ecommerce agency improving client conversion with a WordPress or Shopify microcopy and navigation audit.","not_for":"A consumer brand planning a paid multi-platform creator campaign with reach and demographic targets.","takeaways":["Change microcopy before changing page sections, such as replacing Submit with Create my account.","Limit header to five core links, one primary button, and no more than two menu levels.","Remove checkout steps and interruptions that do not help fulfillment, and explain delivery and returns plainly."],"check_first":"Ask for named client results or measured conversion outcomes.","main_ideas":["Rewrite the words before touching the layout","Write for the buyer with a problem and a card, not the procurement team","Treat the header as the cheapest test on the site, and friction as what loses people","A homepage is a case to be judged, not a lesson to be taught","If it doesn't help fulfillment, it doesn't belong in checkout"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"todd-steffen","name":"Todd Steffen","url":"https://b2binfluencer.marketing/creators/todd-steffen/","markdown_url":"https://b2binfluencer.marketing/creators/todd-steffen.md","descriptor":"Todd Steffen works at the intersection of industrial real estate and supply chain logistics. Posts discuss how trade disruptions and changing demand affect real estate needs, and describe projects to add industrial and air-cargo capacity.","linkedin_followers":3910,"linkedin_url":"https://www.linkedin.com/in/todd-steffen-sior-1164777","youtube_url":null,"photo_url":null,"topics":["supply-chain","supply-chain-management"],"audiences":[],"verdict":"Todd Steffen is most useful for explaining how freight disruption and logistics shifts affect industrial real estate and air cargo capacity.","best_for":"Industrial developers, air cargo operators, or freight providers wanting a named expert for sessions and explainers.","not_for":"Consumer apps or direct-to-consumer brands seeking high-reach short-form video, impressions, or guaranteed view counts.","takeaways":["Panama rainfall fell 33 percent and container transits were cut roughly 50 percent.","Suez handled roughly 33 percent of global container cargo and was disrupted by shipping attacks.","Rockford project has a 670,000-square-foot first phase, with expansion to 2 million square feet planned."],"check_first":"Confirm the April 10 session date, audience, and any rates or sponsorship terms before contacting them.","main_ideas":["Turn freight disruption into routing and sourcing decisions","Connect freight shifts with physical capacity","Consider industrial real estate as an economic signal","Bring supply-chain capacity and real estate into the same discussion"],"partnership_formats":["Industry alliance session or panel","Podcast or recorded interview guest","Joint development and advisory work"],"partnership_url":null,"brands":["The Millennium Alliance","Rockford International Airport (RFD)","Colliers"],"posts_cited":12,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"josh-shaw","name":"Josh Shaw","url":"https://b2binfluencer.marketing/creators/josh-shaw/","markdown_url":"https://b2binfluencer.marketing/creators/josh-shaw.md","descriptor":"Josh Shaw is an Amazon brand specialist and co-founder of The Launchworks, a boutique agency that helps brands build and grow their Amazon businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/josh-shawuk","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-shaw.webp","topics":["supply-chain"],"audiences":[],"verdict":"Josh Shaw is most useful for Amazon channel strategy for niche challenger brands.","best_for":"A consumer brand already on Amazon losing control of listings and weighing an owned channel.","not_for":"A brand seeking a paid influencer campaign with sponsored posts, video, and audience-size targets.","takeaways":["Authorised distributors can undercut each other for the buy box until one runs out of stock.","Buyers may price in account health, transferability, product concentration, organic rank, and supplier control.","Marketplace momentum can help challenger brands reach physical retail, using Boots UK and SULT."],"check_first":"Confirm whether they accept paid brand partnerships and request terms, audience breakdown, and engagement figures.","main_ideas":["Owning the Amazon channel beats selling through authorised distributors","Optimise for a sale, not just for sales","See the fulfilment centre before scaling volume","Marketplace momentum can open physical-retail doors","Boutique, no-fluff help for niche challenger brands"],"partnership_formats":[],"partnership_url":null,"brands":["The Launchworks"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"carl-kallen","name":"Carl Kallen","url":"https://b2binfluencer.marketing/creators/carl-kallen/","markdown_url":"https://b2binfluencer.marketing/creators/carl-kallen.md","descriptor":"Carl Kallen shares practical perspectives on RFID, real-time asset visibility and supply-chain operations, including traceability and digital product passports. Kallen's posts discuss how better tracking can help organizations reduce asset loss, delays and operational friction.","linkedin_followers":3455,"linkedin_url":"https://www.linkedin.com/in/carlkallen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carl-kallen.webp","topics":["supply-chain"],"audiences":["supply-chain-leaders"],"verdict":"Carl Kallen is useful for practical thought leadership on RFID, asset visibility, traceability and digital product passports.","best_for":"Supply chain technology brands building thought leadership on RFID traceability and digital product passports.","not_for":"Paid sponsored posts needing committed impressions, click-through reporting, discount codes or broad North American reach.","takeaways":["Blind spots in asset tracking can cause operational delays and coordination problems.","Lost returnable transport items tie up working capital, maintenance, production and freight costs.","Traceability mandates can be a commercial opening, not just a cost to absorb."],"check_first":"Confirm LinkedIn analytics, follower breakdown and attendee decision-maker data before contacting.","main_ideas":["Blind spots in asset tracking cause operational delays","Traceability mandates are a commercial opening, not just a cost","Lost returnable transport items tie up working capital","The post is the invitation; the substance is in the linked asset"],"partnership_formats":[],"partnership_url":null,"brands":["Lyngsoe Systems","Beontag","Delta Air Lines"],"posts_cited":14,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"stuart-gelb","name":"Stuart Gelb","url":"https://b2binfluencer.marketing/creators/stuart-gelb/","markdown_url":"https://b2binfluencer.marketing/creators/stuart-gelb.md","descriptor":"Stuart Gelb is president of The Liquidity Source and a capital strategist focused on commercial real estate financing. The company says it helps owners, investors, and developers compare institutional capital options and structure financing around their goals.","linkedin_followers":4696,"linkedin_url":"https://www.linkedin.com/in/stuartgelb","youtube_url":"https://www.youtube.com/channel/UCMtNG7O-oozx6MjflsjF-Ig","photo_url":"https://b2binfluencer.marketing/assets/avatars/stuart-gelb.webp","topics":[],"audiences":[],"verdict":"Stuart Gelb is most useful for commercial real estate financing education that helps borrowers compare capital options and loan terms.","best_for":"A brokerage campaign helping clients secure better commercial real estate financing terms.","not_for":"A personal finance app or residential mortgage lender seeking consumer education.","takeaways":["A post compares about $3.8 million bank proceeds with about $5.1 million institutional financing.","Another itemizes term-sheet conditions like LTV, DSCR, recourse, deposits, reserves, fees, prepayment penalties.","They position themselves as representing the client, not one lender."],"check_first":"Confirm audience and performance data, since no partnership terms appear.","main_ideas":["Represent the client, not the lender","Judge a loan by usable proceeds, not the headline rate","Read the whole term sheet as a list of hidden costs","A second opinion is cheaper than a bad signature","Match the capital structure and lender type to the client's goal"],"partnership_formats":[],"partnership_url":null,"brands":["The Liquidity Source","North Marq"],"posts_cited":11,"latest_post":"2026-09-14","similar":[{"id":"daniel-foley","url":"https://b2binfluencer.marketing/creators/daniel-foley/"},{"id":"heather-v","url":"https://b2binfluencer.marketing/creators/heather-v/"},{"id":"michel-dabranches","url":"https://b2binfluencer.marketing/creators/michel-dabranches/"}],"engagement":null},{"id":"joshua-love","name":"Joshua Love","url":"https://b2binfluencer.marketing/creators/joshua-love/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-love.md","descriptor":"Joshua Love is a co-founder of Zite AI, where they build AI software for healthcare administration, including forecasting patient volumes to help health systems plan care sites, budgets, and staffing.","linkedin_followers":2103,"linkedin_url":"https://www.linkedin.com/in/joshua-love-ziteai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joshua-love.webp","topics":["artificial-intelligence","startup","healthcare","ai-adoption"],"audiences":[],"verdict":"Joshua Love is most useful for founder-led thought leadership on AI for healthcare site-of-care planning.","best_for":"A healthcare technology company selling forecasting or analytics to health systems.","not_for":"A consumer brand or general-interest publisher seeking large general-audience video reach.","takeaways":["Health systems open new care sites without projecting patient volume and pay for it.","One health system paid $2 million for a site-of-care plan and $1 million to validate it.","The business followed a buyer's problem, not the founders' original plan."],"check_first":"Confirm audience reach, engagement, and audience match before committing budget.","main_ideas":["Industry-specific AI, not general AI, will force organizations to change","Health systems open new care sites without projecting patient volume — and pay for it","The business followed a buyer's problem, not the founders' original plan"],"partnership_formats":[],"partnership_url":null,"brands":["Zite AI"],"posts_cited":9,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"ron-carson","name":"Ron Carson","url":"https://b2binfluencer.marketing/creators/ron-carson/","markdown_url":"https://b2binfluencer.marketing/creators/ron-carson.md","descriptor":"Ron Carson works on win-loss research and customer insight gathering, helping businesses understand why deals are won or lost and how customers experience their products and teams.","linkedin_followers":5126,"linkedin_url":"https://www.linkedin.com/in/roncarson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ron-carson.webp","topics":["customer-retention"],"audiences":["sales-leaders","founders","marketing-leaders","customer-success-leaders"],"verdict":"Ron Carson is most useful for win-loss research and customer insight to improve sales, marketing, and retention decisions.","best_for":"A B2B SaaS company preparing a talk or consulting engagement on win-loss analysis and customer retention.","not_for":"A consumer-facing brand launch needing large-reach sponsored content with published deliverables, rates, and audience demographics.","takeaways":["CRM win-loss data is often wrong enough to mislead decisions.","Retention is a company-wide behavior, not a department.","Ask customers directly and do it on a schedule."],"check_first":"Confirm scope directly because no sponsor policy, package, rate, deliverable, or inquiry route is published.","main_ideas":["CRM win-loss data is often wrong enough to mislead decisions","Retention is a company-wide behavior, not a department","Ask customers directly—and do it on a schedule","Deep discounts can damage credibility even when price is not the real reason","Messaging that wins early adopters can stop working as the market widens"],"partnership_formats":[],"partnership_url":null,"brands":["Conquer","Founders Journey Podcast","Pavilion"],"posts_cited":9,"latest_post":"2026-09-16","similar":[{"id":"scott-clark","url":"https://b2binfluencer.marketing/creators/scott-clark/"},{"id":"scott-varner","url":"https://b2binfluencer.marketing/creators/scott-varner/"},{"id":"buckley-sawyer","url":"https://b2binfluencer.marketing/creators/buckley-sawyer/"}],"engagement":null},{"id":"dirk-rohweder","name":"Dirk Rohweder","url":"https://b2binfluencer.marketing/creators/dirk-rohweder/","markdown_url":"https://b2binfluencer.marketing/creators/dirk-rohweder.md","descriptor":"Dirk Rohweder writes about how telecom companies can use early digital behavior to recognize customer and business-account needs before they appear in sales or CRM systems.","linkedin_followers":2626,"linkedin_url":"https://www.linkedin.com/in/rohweder","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dirk-rohweder.webp","topics":["b2b-marketing","customer-retention"],"audiences":[],"verdict":"Dirk Rohweder is most useful for explaining how telecom teams can spot early customer and account intent in digital behavior.","best_for":"A telecom B2B marketing team that wants to detect account intent earlier and connect it to sales action.","not_for":"A consumer electronics brand seeking broad consumer reach for a mass-market handset launch.","takeaways":["Customer decisions take shape before CRM says it is time to act.","In B2B telecom, follow the account rather than the individual line.","Treat support browsing as a possible early warning, not just service traffic."],"check_first":"Confirm availability, deliverables, terms, and any audience or engagement data before planning.","main_ideas":["Customer decisions take shape before CRM says it’s time to act","In B2B telecom, follow the account rather than the individual line","Treat support browsing as a possible early warning, not just service traffic","A fibre availability check can be the first sign of household expansion"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":14,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"fernando-oliveira","name":"Fernando Oliveira","url":"https://b2binfluencer.marketing/creators/fernando-oliveira/","markdown_url":"https://b2binfluencer.marketing/creators/fernando-oliveira.md","descriptor":"Fernando Oliveira is Semperis’s Area Vice President for Latin America. Oliveira leads regional growth and partner development for the company’s identity-security work, including protection for Active Directory and Entra ID environments.","linkedin_followers":8563,"linkedin_url":"https://www.linkedin.com/in/fernandooliveirafo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fernando-oliveira.webp","topics":["sales","cybersecurity","identity-security"],"audiences":[],"verdict":"Fernando Oliveira is most useful for Latin America identity-security channel and partner enablement.","best_for":"Cybersecurity vendors expanding into Latin America for regional channel and identity-security go-to-market partnerships.","not_for":"US-focused campaigns seeking English thought leadership for North American CISOs or rival product endorsement.","takeaways":["A Spanish post explains nOAuth can expose SaaS accounts connected to Entra ID.","Portuguese post: partner engineers in Brazil receive technical training for Active Directory and Entra ID.","Technical pre-sales capacity is a named constraint in Mexico."],"check_first":"Confirm audience demographics by region and seniority, and what Semperis partner rules allow.","main_ideas":["Identity is the perimeter, and SaaS account takeover makes that concrete","Latin America is treated as several distinct markets, not one language bloc","Partner engineers are the delivery mechanism for regional growth","Technical pre-sales capacity is a named constraint in Mexico","Regional momentum is reported into an Americas-level structure"],"partnership_formats":[],"partnership_url":null,"brands":["Semperis","Microsoft","La Vanguardia"],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"lissa-blackaby-forsterer","name":"Lissa Blackaby Forsterer","url":"https://b2binfluencer.marketing/creators/lissa-blackaby-forsterer/","markdown_url":"https://b2binfluencer.marketing/creators/lissa-blackaby-forsterer.md","descriptor":"Lissa Blackaby Forsterer advises independent agencies on growth, coaching agency owners and leaders and providing fractional business development support. Forsterer also describes work helping PVS Graphics expand its client base.","linkedin_followers":16819,"linkedin_url":"https://www.linkedin.com/in/lissa-blackaby-forsterer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lissa-blackaby-forsterer.webp","topics":["agency-growth","business-development"],"audiences":[],"verdict":"Useful for independent agency owners seeking practical, relationship-led coaching and fractional business development to grow clients.","best_for":"Independent marketing agencies with client history but no sales function, willing to pay for fractional business development.","not_for":"Consumer brands seeking paid creator sponsorships, fixed sponsored posts, direct-response sign-ups, or cost per acquisition.","takeaways":["Tell a client's story: problem, joint work, and what changed, not a sales pitch.","Reconnect with former clients, colleagues, and other warm contacts for business development.","Forsterer describes fractional business development support for PVS Graphics to expand its client base."],"check_first":"Confirm availability, pricing, engagement length, deliverables, inquiry route, and references from comparable work.","main_ideas":["Grow through relationships you already have","Tell the client’s story, not the agency’s sales pitch","Keep growth support focused and selective"],"partnership_formats":[],"partnership_url":null,"brands":["Cheerful Persistency","PVS Graphics","Opus Creative Group"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"michael-seeley","url":"https://b2binfluencer.marketing/creators/michael-seeley/"},{"id":"james-congdon","url":"https://b2binfluencer.marketing/creators/james-congdon/"}],"engagement":null},{"id":"lauren-papon","name":"Lauren Papon","url":"https://b2binfluencer.marketing/creators/lauren-papon/","markdown_url":"https://b2binfluencer.marketing/creators/lauren-papon.md","descriptor":"Lauren Papon is a creative strategist focused on helping direct-to-consumer brands improve paid social ads through research, testing, and iteration.","linkedin_followers":907,"linkedin_url":"https://www.linkedin.com/in/lauren-papon","youtube_url":null,"photo_url":null,"topics":["paid-ads","creative-testing","performance-marketing","career-development"],"audiences":["dtc-brands"],"verdict":"Useful for a repeatable paid-social creative testing method for DTC brands.","best_for":"A DTC brand wanting a method and defined learning output, not ad volume.","not_for":"Campaigns needing documented client results, named brand engagements, or guaranteed performance.","takeaways":["Creative strategy should run as research, hypothesis, test, learn, and iterate.","The next ad idea is already inside the ad account.","Papon recommends drawing on past creative performance, market research, and actual buyers."],"check_first":"Ask directly about commercial terms, deliverables, and evidence of prior client results.","main_ideas":["Paid social is the channel worth staffing a creative strategist for","Creative should run as research, hypothesis, test, learn, iterate","The next ad idea is already inside the ad account","Put yourself in the rooms you want to be in","Building a career in public while doing the work"],"partnership_formats":[],"partnership_url":null,"brands":["Cannes Lions International Festival of Creativity","Dark Room","Triple Whale","Manychat","Wispr Flow","Motion (Creative Analytics)","The Female Quotient"],"posts_cited":11,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"mitch-fox","name":"Mitch Fox","url":"https://b2binfluencer.marketing/creators/mitch-fox/","markdown_url":"https://b2binfluencer.marketing/creators/mitch-fox.md","descriptor":"Mitch Fox is a product leader and consultant focused on using AI to improve operations-heavy businesses. At Roofstock/Mynd, Fox led product work on property-management automation, including invoice approvals and other AI tools; Fox is now exploring AI applications for tech-enabled services businesses and taking on time-bound product consulting projects.","linkedin_followers":2633,"linkedin_url":"https://www.linkedin.com/in/mitchellwfox","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mitch-fox.webp","topics":["artificial-intelligence","product-management","property-management"],"audiences":[],"verdict":"Mitch Fox is most useful for concrete AI workflow advice in property management operations.","best_for":"A proptech or property-management software company applying AI to operations-heavy processes.","not_for":"A consumer real-estate brand seeking broad-reach paid posts with fixed rates and performance targets.","takeaways":["Automate highest-volume approval step and keep people on exceptions.","Deploy in stages: shadow mode, then advice, then automation.","Run a portfolio of AI workflows, not one flagship feature."],"check_first":"Confirm audience analytics and commercial format before assuming a creator partnership.","main_ideas":["Automate the highest-volume approval step and keep people on the exceptions","Deploy in stages: shadow mode, then advice, then automation","Run a portfolio of AI workflows, not one flagship feature","AI is a chance to rebuild low-margin services, not just cut tasks","Work in the open and hand over the material"],"partnership_formats":[],"partnership_url":null,"brands":["Roofstock"],"posts_cited":10,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"rafi-ganz","name":"Rafi Ganz","url":"https://b2binfluencer.marketing/creators/rafi-ganz/","markdown_url":"https://b2binfluencer.marketing/creators/rafi-ganz.md","descriptor":"Rafi Ganz shares practical commentary on ecommerce finance and accounting, including customs valuation, bookkeeping, and fractional CFO services.","linkedin_followers":1215,"linkedin_url":"https://www.linkedin.com/in/rafi-ganz-a23b1a5b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rafi-ganz.webp","topics":["artificial-intelligence","ecommerce","bookkeeping"],"audiences":[],"verdict":"Rafi Ganz is most useful for practical ecommerce finance and customs valuation commentary aimed at sellers and accountants.","best_for":"A B2B accounting software collaboration about customs valuation and ecommerce finance for sellers and accountants.","not_for":"A high-volume consumer awareness campaign needing guaranteed impressions and large personal-finance reach.","takeaways":["Accounting COGS can overstate customs value; costs like tariffs, duties, and some freight are excluded.","They argue real-time financial data, not AI alone, changes finance's role.","They posted about Bench customer refunds and Finaloop migration packages after Bench closed."],"check_first":"Confirm recent impressions, reactions, comments, audience job titles, and editorial terms before committing.","main_ideas":["Tariff impact models should start with customs value, not accounting COGS","Real-time financial data, not AI on its own, changes finance's role","Market disruption opens a commercial opportunity for ecommerce bookkeeping practices"],"partnership_formats":["Practice partnership promotion for Finaloop"],"partnership_url":null,"brands":["Finaloop","Bench","AI – Accounting Intelligence"],"posts_cited":12,"latest_post":"2026-09-09","similar":[],"engagement":null},{"id":"alex-venus","name":"Alex Venus","url":"https://b2binfluencer.marketing/creators/alex-venus/","markdown_url":"https://b2binfluencer.marketing/creators/alex-venus.md","descriptor":"Alex Venus works on growth marketing at Personio, focusing on how AI can reshape paid media, marketing teams and content.","linkedin_followers":3729,"linkedin_url":"https://www.linkedin.com/in/alex-venus-40559646","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","paid-ads","content-marketing","paid-media","content-strategy"],"audiences":["b2b-marketing-leaders"],"verdict":"Alex Venus is useful for practical views on AI in growth teams, paid media and content.","best_for":"B2B SaaS brands wanting a keynote or workshop on AI-enabled growth teams and paid media.","not_for":"Consumer or direct-to-consumer brands seeking a paid sponsored-content package with set rates and demographics.","takeaways":["Owning a single channel is no longer a career, they argue in a keynote recap.","AI is a reset event, not an upgrade, they post.","HR tech content needs substance, not slogans, per their content-team hiring post."],"check_first":"Confirm fees, deliverables, dates and what event material they can share.","main_ideas":["Owning a single channel is no longer a career","AI is a reset event, not an upgrade","Use the org chart to test whether a team is behind","HR tech content needs substance, not slogans","The AI shift has an unresolved side"],"partnership_formats":[],"partnership_url":null,"brands":["Personio","YOYABA","LinkedIn","Claude"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"tricia-warren","name":"Tricia Warren","url":"https://b2binfluencer.marketing/creators/tricia-warren/","markdown_url":"https://b2binfluencer.marketing/creators/tricia-warren.md","descriptor":"Tricia Warren helps professional services firms identify and reduce operational friction, including problems with processes, handoffs, accountability, and client intake. Her posts also explain why firms should fix how work flows before using AI to speed it up.","linkedin_followers":1426,"linkedin_url":"https://www.linkedin.com/in/triciawarrenmba","youtube_url":"https://www.youtube.com/channel/UCXF4nel23SAWyqrhg1rJvbg","photo_url":"https://b2binfluencer.marketing/assets/avatars/tricia-warren.webp","topics":["artificial-intelligence","ai-readiness"],"audiences":["professional-services"],"verdict":"Tricia Warren is useful for explaining operational friction in professional services and why workflow should be fixed before AI.","best_for":"A 30 to 80 person professional services firm reducing friction, intake, and handoffs.","not_for":"Consumer brands or direct-to-consumer apps seeking high reach, impressions, coupons, or sales.","takeaways":["Growth is slowed by operational friction, not by too few clients.","Fix how work flows before scaling AI.","Friction has a cost most leaders have never measured."],"check_first":"Ask about fees, scope, availability, sponsorship formats, and recent audience data.","main_ideas":["Growth is slowed by operational friction, not by too few clients","Fix how work flows before scaling AI","Accountability, measurement, and intentional scaling are part of the fix","Friction has a cost most leaders have never measured","Friction-to-flow also lands with HR teams"],"partnership_formats":[],"partnership_url":null,"brands":["Ten Golden Rules","TLW Integrated Solutions"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"justin-nicols","name":"Justin Nicols","url":"https://b2binfluencer.marketing/creators/justin-nicols/","markdown_url":"https://b2binfluencer.marketing/creators/justin-nicols.md","descriptor":"Justin Nicols writes about hospital revenue cycle operations, payer denials and payment integrity, and where AI can help hospitals prevent avoidable work and revenue loss.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/justinnicols","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-nicols.webp","topics":["artificial-intelligence","healthcare"],"audiences":[],"verdict":"Justin Nicols is most useful for expert-led thought leadership on AI, denial prevention, and payment integrity in hospital revenue cycle.","best_for":"Revenue cycle technology companies seeking expert-led thought leadership for hospital finance and revenue cycle leaders.","not_for":"Consumer telehealth or clinical documentation app campaigns seeking broad patient or physician awareness and trial signups.","takeaways":["Much of denial management is really denial maintenance, not prevention.","Standard denial reporting may miss observation-level downgrades and payment losses.","AI works best after teams remove unnecessary steps from broken workflows."],"check_first":"Confirm reach, engagement, audience industry, role, geography, rates, formats, approval process, booking route, and sponsor rules.","main_ideas":["Prevent denials instead of maintaining them","Look for payment losses that never appear as denials","Measure what hospitals keep, not just what they capture","Redesign work before automating it","Judge AI by results in real workflows"],"partnership_formats":[],"partnership_url":null,"brands":["Sift Healthcare"],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"henry-schuck","name":"Henry Schuck","url":"https://b2binfluencer.marketing/creators/henry-schuck/","markdown_url":"https://b2binfluencer.marketing/creators/henry-schuck.md","descriptor":"Henry Schuck writes about go-to-market data and AI. Schuck argues that AI agents need connected, accurate company records—including account relationships and business history—and has announced ZoomInfo’s Agent Teams for go-to-market work.","linkedin_followers":102912,"linkedin_url":"https://www.linkedin.com/in/hschuck","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/henry-schuck.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Henry Schuck is most useful for explaining why AI sales workflows need reliable company records and context.","best_for":"B2B SaaS brands helping sales and marketing teams prepare data for AI agents.","not_for":"Consumer lifestyle brands seeking broad awareness or light entertainment endorsements.","takeaways":["Duplicate Cisco records can make an AI agent confuse companies.","Missing subsidiary relationships can send a discount for non-customers to existing customers.","Agent Teams are presented as a way to bring AI workflows to a whole sales team."],"check_first":"Before contacting them, confirm sponsorship terms, audience breakdown and performance evidence.","main_ideas":["AI go-to-market workflows break on the data underneath them; the fixes come in a set order","GTM context is the layer beneath AI, and owning it is the next vendor battleground","Agentic workflows only count once the whole team can run them, not just the engineer who built them"],"partnership_formats":[],"partnership_url":null,"brands":["ZoomInfo","DoubleO AI"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"florin-tatulea","url":"https://b2binfluencer.marketing/creators/florin-tatulea/"},{"id":"maxime-champoux","url":"https://b2binfluencer.marketing/creators/maxime-champoux/"}],"engagement":null},{"id":"art-blanchford","name":"Art Blanchford","url":"https://b2binfluencer.marketing/creators/art-blanchford/","markdown_url":"https://b2binfluencer.marketing/creators/art-blanchford.md","descriptor":"Art Blanchford shares reflective advice on purpose, success, and fulfillment, including how to resist outside expectations and find meaning in everyday life.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/art-blanchford","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/art-blanchford.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for reflective advice on purpose, success, fulfillment, and resisting outside expectations.","best_for":"A leadership development company seeking a keynote or workshop on purpose-driven success and avoiding external scorecards.","not_for":"A B2B software vendor seeking sponsored technical thought leadership for buying committees.","takeaways":["Fulfillment gets postponed to the next milestone, and the milestone keeps moving.","Success can be an expensive distraction; integrity means keeping actions tied to your values.","A child's achievements can become a parent's scorecard when outside expectations take over."],"check_first":"Confirm recent LinkedIn audience results for geography and seniority plus leadership development attendee role survey results.","main_ideas":["Fulfillment gets postponed to the next milestone, and the milestone keeps moving","Success can be an expensive distraction; integrity means keeping actions tied to your values","Audit whose definition of success you are living by, using three direct questions","The scorecard problem runs at home too: a child's achievements become a parent's","What to do instead: presence, attention and ordinary days"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"lindzi-cox","name":"Lindzi Cox","url":"https://b2binfluencer.marketing/creators/lindzi-cox/","markdown_url":"https://b2binfluencer.marketing/creators/lindzi-cox.md","descriptor":"Lindzi Cox works with talent-acquisition teams on recruiting workflows, automation, and candidate experience. Cox says they spent 15 years in agency recruiting and joined Humanly.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lindzi-cox-9889a99","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lindzi-cox.webp","topics":["recruiting","candidate-experience"],"audiences":[],"verdict":"Lindzi Cox is most useful for explaining recruiting workflows, candidate experience, and hiring process redesign to talent acquisition teams.","best_for":"Humanly or an aligned non-competitor planning a co-marketing webinar on AI-enabled recruiting workflows.","not_for":"A competing recruiting automation vendor seeking vendor-neutral analysis, guaranteed reach, or a performance fee.","takeaways":["Cox says the candidate experience problem is silence, not AI.","Cox warns teams not to pave the cowpath by automating an inherited hiring funnel.","Cox says structured hiring can address vague role requirements, like-me bias, and overlooking capable candidates."],"check_first":"Confirm sponsorship terms, external webinar participation, approval process, and audience data before contacting them.","main_ideas":["The candidate experience problem is silence, not AI","Automation should show up in hiring throughput, not just tooling","Don't pave the cowpath: redesign the hiring funnel","Recruiters are drowning in the wrong work","Structured hiring and algorithms to reduce bias"],"partnership_formats":[],"partnership_url":null,"brands":["Humanly"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"ali-hamza","name":"Ali Hamza","url":"https://b2binfluencer.marketing/creators/ali-hamza/","markdown_url":"https://b2binfluencer.marketing/creators/ali-hamza.md","descriptor":"Ali Hamza shares advice and case examples on Meta advertising, ecommerce and lead generation, focusing on improving offers, tracking and campaign performance. They also promote website and marketing services that combine web design, lead capture and follow-up.","linkedin_followers":1559,"linkedin_url":"https://www.linkedin.com/in/ali-hamza-27614a391","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-hamza.webp","topics":["ecommerce","paid-ads","meta-ads","lead-generation","performance-marketing"],"audiences":["dtc-brands"],"verdict":"Ali Hamza is most useful for Meta ad account audits and campaign restructuring around offers, tracking, creative and budget.","best_for":"Direct-to-consumer ecommerce brands with flat sales and an established ad account needing a paid social audit and restructuring.","not_for":"Consumer packaged-goods or software brands buying awareness, or brands seeking sponsored post placements.","takeaways":["Fix the offer before changing targeting; test price, urgency and differentiation.","Audit ad start dates and landing destinations; traffic to Instagram profiles misses purchase events.","A health and beauty account returned 8.46x from 227 campaigns, but most did not work."],"check_first":"Ask for supporting evidence and recent results from comparable ecommerce accounts, including spend, revenue and ROAS.","main_ideas":["Fix the offer before changing the targeting","Diagnose the whole ad-to-purchase path, not just the audience","Cut weak campaigns and move budget toward proven performers","Judge advertising by business outcomes, and include what happens after the click"],"partnership_formats":["Free Meta ad account review","Free website and marketing audit"],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"chad-blackburn","name":"Chad Blackburn","url":"https://b2binfluencer.marketing/creators/chad-blackburn/","markdown_url":"https://b2binfluencer.marketing/creators/chad-blackburn.md","descriptor":"Chad Blackburn works in accounting technology and runs businesses. Blackburn's writing and interviews focus on how AI and automation can reduce repetitive accounting work and help finance teams deliver clearer reporting and more advisory value.","linkedin_followers":12402,"linkedin_url":"https://www.linkedin.com/in/chadblackburn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chad-blackburn.webp","topics":["artificial-intelligence"],"audiences":["finance-leaders"],"verdict":"Chad Blackburn is most useful for thought leadership on AI, automation, reporting, and advisory value in accounting.","best_for":"Accounting technology brands or campaigns needing thought leadership on automation and advisory services.","not_for":"Consumer campaigns, paid reach, short-form video, or verified finance-buyer audience targeting.","takeaways":["One post traces spreadsheets, QuickBooks, and TurboTax to show automation compressing repetitive work.","AI-generated finance reports can create handoff work when definitions and sources are unclear.","Blackburn proposes a reporting standard, prompt, and worked examples for that handoff problem."],"check_first":"Confirm there is a booking route, then ask formats, rates, exclusivity, timing, and audience data.","main_ideas":["Automation compresses accounting’s repetitive layer rather than replacing the profession","Automate compliance so the firm can sell more advisory work","Count the work on both sides of a handoff before calling AI a productivity gain","Give readers a working resource, and keep a second, conversational format","AI is a general-purpose power tool: every job changes rather than disappearing"],"partnership_formats":[],"partnership_url":null,"brands":["The CFO Alliance","Pressure Tested","Margin Shift","Intuit"],"posts_cited":9,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"erica-la-sala","name":"Erica La Sala","url":"https://b2binfluencer.marketing/creators/erica-la-sala/","markdown_url":"https://b2binfluencer.marketing/creators/erica-la-sala.md","descriptor":"Erica La Sala is a beauty-industry reporter whose work examines how brands sell and grow, including the economics of direct-to-consumer businesses, Amazon and TikTok Shop.","linkedin_followers":2663,"linkedin_url":"https://www.linkedin.com/in/erica-la-sala-5b6876b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erica-la-sala.webp","topics":["ecommerce","tiktok-shop","social-commerce","brand-strategy","amazon-marketplace"],"audiences":[],"verdict":"Most useful for commissioned beauty e-commerce research and editorial analysis on DTC, Amazon, and TikTok Shop economics.","best_for":"A beauty e-commerce consultancy or DTC brand wanting category intelligence on TikTok Shop entry and unit economics.","not_for":"Consumer-scale paid creator video, product demos, high-volume impressions, or conversion campaigns.","takeaways":["TikTok Shop costs can include six-figure sampling budgets and affiliate commissions up to 80%.","Brands may need months of sustained losses before reaching TikTok Shop profitability.","Nutrafol's nearly 24% Amazon haircare share may involve hero products, keyword saturation, and off-platform virality."],"check_first":"Confirm terms, exclusivity, turnaround, audience demographics, and theme recency before contacting.","main_ideas":["A platform’s growth story needs a cost-and-payback test","Marketplace winners are shaped by more than the number of brands competing","Products that solve visible problems can find demand on social commerce","Efficiency gains do not erase the pressures on DTC brands","A brand’s original promise does not protect it from business pressures"],"partnership_formats":[],"partnership_url":null,"brands":["Beauty Independent"],"posts_cited":13,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"mayank-sharma","name":"Mayank Sharma","url":"https://b2binfluencer.marketing/creators/mayank-sharma/","markdown_url":"https://b2binfluencer.marketing/creators/mayank-sharma.md","descriptor":"Mayank Sharma shares perspectives on supply chain and business operations, including how AI, global business services and more resilient supply chains can help companies adapt.","linkedin_followers":8734,"linkedin_url":"https://www.linkedin.com/in/mayanksharma31","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","agentic-commerce"],"audiences":[],"verdict":"Mayank Sharma is most useful for strategic framing and moderation on supply chain, AI retail and operations change.","best_for":"B2B supply chain technology campaigns needing thought leadership webinars on AI-driven resilience.","not_for":"Hands-on technical workshops, code-level AI implementation, benchmarks, prototypes or detailed deployment steps.","takeaways":["Agility equals acceleration minus friction, not simply moving faster.","AI shopping agents make owned data a supply-chain priority for brands.","Global supply chains are being re-engineered, not deglobalized, with resilience over cost."],"check_first":"Confirm audience demographics, inquiry route, partnership terms and whether technical implementation content is available.","main_ideas":["Agility comes from stripping friction out of the operating model, not from moving faster","AI shopping agents make owned data a supply-chain priority","Ask what should never be done manually, then industrialise the rest","Global supply chains are being re-engineered, not deglobalised","Shared-services hubs are shifting from keeping the business moving to helping it decide"],"partnership_formats":[],"partnership_url":null,"brands":["Capgemini","Unilever","Consumer Goods Forum"],"posts_cited":9,"latest_post":"2026-08-31","similar":[],"engagement":null},{"id":"ivelina-dineva","name":"Ivelina Dineva","url":"https://b2binfluencer.marketing/creators/ivelina-dineva/","markdown_url":"https://b2binfluencer.marketing/creators/ivelina-dineva.md","descriptor":"Ivelina Dineva shares startup funding intelligence through EverythingStartups, tracking venture fund announcements and startup funding rounds and highlighting resources and funding opportunities for founders.","linkedin_followers":75057,"linkedin_url":"https://www.linkedin.com/in/ivelina-dineva-nft","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ivelina-dineva.webp","topics":["artificial-intelligence","startup","venture-capital"],"audiences":["founders"],"verdict":"Ivelina Dineva is useful for concise startup funding intelligence and founder funding opportunities.","best_for":"A B2B startup data platform expanding funding intelligence resources fits best.","not_for":"An enterprise cybersecurity vendor selling to security practitioners does not fit.","takeaways":["AI featured strongly in a roundup of 10 U.S. startup funding rounds.","September 2026 fund post reported 55 funds and $16.8B capital.","NSF Seed Fund post gives phase amounts, eligible technology areas, deadline."],"check_first":"Confirm sponsorship terms, disclosure requirements, and post-level analytics before committing budget.","main_ideas":["AI is absorbing funding and spreading across sectors","Headline totals hide how concentrated the money is","Most new funds are small and focused on seed","Non-dilutive government funding belongs in the same conversation as venture capital","Make the post useful, then send readers to the full data set"],"partnership_formats":[],"partnership_url":null,"brands":["EverythingStartups"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"paul-drecksler","url":"https://b2binfluencer.marketing/creators/paul-drecksler/"},{"id":"patti-degnan","url":"https://b2binfluencer.marketing/creators/patti-degnan/"},{"id":"keith-peiris","url":"https://b2binfluencer.marketing/creators/keith-peiris/"}],"engagement":null},{"id":"brandon-bornancin","name":"Brandon Bornancin","url":"https://b2binfluencer.marketing/creators/brandon-bornancin/","markdown_url":"https://b2binfluencer.marketing/creators/brandon-bornancin.md","descriptor":"Brandon Bornancin shares advice on B2B sales discovery and business processes, and promotes Seamless AI’s sales tools, including AI-assisted prospect messaging.","linkedin_followers":115012,"linkedin_url":"https://www.linkedin.com/in/brandonbornancin","youtube_url":"https://www.youtube.com/channel/UCVUhkUq4OQo9b4GUlfXmlCg","photo_url":"https://b2binfluencer.marketing/assets/avatars/brandon-bornancin.webp","topics":["artificial-intelligence","sales","ai-in-sales"],"audiences":["sales-leaders"],"verdict":"Brandon Bornancin is most useful for B2B SaaS sales enablement content about AI and sales process.","best_for":"B2B SaaS sales enablement campaign about AI and sales process; sponsor must bring its own numbers.","not_for":"Consumer lifestyle Instagram paid partnership needing published rates and consumer demographics.","takeaways":["Argues teams should delete or simplify work before automating it.","Says BANT is not the problem; using it as a checklist is.","Promotes Seamless AI's AI Fields to personalize 500 LinkedIn messages in seconds."],"check_first":"Confirm sponsorship terms, audience job function, and video evidence for the AI Fields claim.","main_ideas":["Remove needless work before automating it","Keep BANT; make discovery a conversation","Separate sales advice from product promotion"],"partnership_formats":[],"partnership_url":null,"brands":["Seamless AI"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"kate-papenberg","name":"Kate Papenberg","url":"https://b2binfluencer.marketing/creators/kate-papenberg/","markdown_url":"https://b2binfluencer.marketing/creators/kate-papenberg.md","descriptor":"Kate Papenberg is a logistics and supply-chain commentator and consultant who writes about tariffs, trade policy, freight, warehouse jobs, and how logistics knowledge applies across industries. Kate also offers continuous-improvement and management consulting.","linkedin_followers":2203,"linkedin_url":"https://www.linkedin.com/in/kate-papenberg-4382a813","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kate-papenberg.webp","topics":["supply-chain"],"audiences":[],"verdict":"Useful for practitioner-focused commentary linking tariffs, trade, energy policy to freight costs, warehouse jobs, and supply chain decisions.","best_for":"A logistics consulting firm wanting thought leadership on tariff impacts and supply chain strategy.","not_for":"Consumer fitness apparel paid creator campaigns needing short vertical videos and conversion links.","takeaways":["Tariffs can lead to leaner inventories and warehouse layoffs at Campbell's, FedEx, and Ashleys Furniture.","Affected warehouse workers are advised to consider CDLs, broker roles, or cross-dock work.","Energy decisions can pass through fuel surcharges to costs for consumers and farmers."],"check_first":"Confirm audience job titles, seniority, industries, geography, and sponsorship or collaboration terms.","main_ideas":["Policy should be judged by whether it ever defined success","Logistics experience is the qualification for judging logistics policy","The cost of policy decisions lands on workers, drivers, and households","Logistics, demand planning, and import intelligence are cross-industrial skills","Certified continuous-improvement help as the practical alternative to a report"],"partnership_formats":["Consulting or coaching engagement"],"partnership_url":null,"brands":["Syracuse University Dynamic Sustainability Lab"],"posts_cited":14,"latest_post":"2026-10-06","similar":[{"id":"divey-gulati","url":"https://b2binfluencer.marketing/creators/divey-gulati/"},{"id":"william-edwards","url":"https://b2binfluencer.marketing/creators/william-edwards/"},{"id":"hannah-keartland","url":"https://b2binfluencer.marketing/creators/hannah-keartland/"}],"engagement":null},{"id":"scott-wright","name":"Scott Wright","url":"https://b2binfluencer.marketing/creators/scott-wright/","markdown_url":"https://b2binfluencer.marketing/creators/scott-wright.md","descriptor":"Scott Wright hosts discussions for cybersecurity professionals and publishes Human Cyber Security Insights, covering security awareness, human risk, and practical cybersecurity issues. Wright's posts also discuss professional networking and digital legacy planning.","linkedin_followers":9537,"linkedin_url":"https://www.linkedin.com/in/scottwright","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-wright.webp","topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":[],"verdict":"Scott Wright is most useful for reaching cybersecurity professionals with human risk, security awareness, and practical security topics.","best_for":"A cybersecurity training company running a thought leadership webinar on human risk and security awareness.","not_for":"A direct response consumer campaign for a digital legacy or estate planning app.","takeaways":["Employees discussing phishing tests can be a good thing, Wright argues.","End of year bonuses make a poor phishing test subject.","AI belongs inside the security programme, not in a separate conversation."],"check_first":"Confirm who controls sponsorship and ask for a recent comparable session report.","main_ideas":["Networking is a long-term practice, measured by relationship quality","Security awareness is judged by how employees actually respond","Digital legacy: the gap between who people expect to help and who can actually access accounts","AI belongs inside the security programme, not in a separate conversation","A recurring digest and a live forum are the delivery method, with sponsorship stated openly"],"partnership_formats":["Sponsorship of the Cyber Security Awareness Forum (CSAF) community"],"partnership_url":null,"brands":["Click Armor","Cyber Security Awareness Forum (CSAF)"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"kevin-martin","url":"https://b2binfluencer.marketing/creators/kevin-martin/"},{"id":"raymond-akpan","url":"https://b2binfluencer.marketing/creators/raymond-akpan/"},{"id":"salman-hussain","url":"https://b2binfluencer.marketing/creators/salman-hussain/"}],"engagement":null},{"id":"john-soriano","name":"John Soriano","url":"https://b2binfluencer.marketing/creators/john-soriano/","markdown_url":"https://b2binfluencer.marketing/creators/john-soriano.md","descriptor":"John Soriano creates short-form ad concepts and edits UGC footage for DTC brands. Their posts focus on testing different hooks, angles, and edits—often using existing footage—to help brands find creative variations for paid social ads.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/thejohnsoriano","youtube_url":"https://www.youtube.com/channel/UCmXHo17VZI3uLMTcLKX4eNw","photo_url":"https://b2binfluencer.marketing/assets/avatars/john-soriano.webp","topics":["ecommerce","paid-ads"],"audiences":["dtc-brands"],"verdict":"John Soriano is most useful for turning owned UGC into testable short-form paid social ad variations.","best_for":"A DTC apparel brand seeking more testable Meta ad variations from UGC it already owns.","not_for":"B2B SaaS long-form YouTube sponsorships, gated whitepaper campaigns, or enterprise IT-buyer content.","takeaways":["One raw UGC clip can become five testable ads by changing the opener.","Meaningful variations change the idea, such as problem, proof, or call to action.","Soriano reports 45 weekly variations for DTC apparel and a 4.85x ROAS high point, self-reported."],"check_first":"Confirm paid partnership availability, terms, and supporting performance data for reported results.","main_ideas":["Most DTC brands have an angle problem, not a content problem","The first three seconds are the unit of testing","Before killing an ad, pull four numbers","Creative volume needs a labelling convention, not just more files","Give a specific, small deliverable instead of a pitch"],"partnership_formats":["Free ad and product-link teardown","Raw UGC clip re-edit assessment"],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"joshua-chui","name":"Joshua Chui","url":"https://b2binfluencer.marketing/creators/joshua-chui/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-chui.md","descriptor":"Joshua Chui develops direct-response creative for Meta ads, helping brands identify why customers buy and turn those insights into ads. Their examples include method-led campaigns for tuition centres and planning around proven ads for major sales periods.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joshuachui","youtube_url":"https://www.youtube.com/channel/UCHm97R8w30NkVEWtKanxbbQ","photo_url":null,"topics":["paid-ads","meta-ads","creative-testing"],"audiences":["ecommerce-brands"],"verdict":"Joshua Chui is most useful for direct-response Meta ad creative built from customer research and proven ads.","best_for":"DTC supplement or tuition brands spending $10,000+ monthly on Meta ads with customer feedback.","not_for":"Brands seeking sponsored posts to a large audience or guaranteed sales without customer insight.","takeaways":["A customer review line ad earned 11.22% CTR versus 1.02% for a discount ad.","Nine tuition centres repeating a shared pain point made them hard to distinguish.","For Black Friday, prepare and scale proven ads rather than test new messaging."],"check_first":"Confirm current availability and terms before planning around free test ads or retainer.","main_ideas":["Build High-Converting Ads from Customer Behavior","Differentiate Brands with Unique Methodologies","Reserve Peak Sales Periods for Reinforcing Winners","Scale Campaigns with Research and Precision"],"partnership_formats":["Creative Strategist Role"],"partnership_url":null,"brands":["DTC supplement brand","Singapore tuition centers"],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"alex-chan","url":"https://b2binfluencer.marketing/creators/alex-chan/"},{"id":"madison-fiore","url":"https://b2binfluencer.marketing/creators/madison-fiore/"},{"id":"adam-taylor","url":"https://b2binfluencer.marketing/creators/adam-taylor/"}],"engagement":null},{"id":"arjun-sahai","name":"Arjun Sahai","url":"https://b2binfluencer.marketing/creators/arjun-sahai/","markdown_url":"https://b2binfluencer.marketing/creators/arjun-sahai.md","descriptor":"Arjun Sahai writes about building Surface, a platform for B2B teams that connects forms, CRM data, lead routing, and scheduling workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/arjun-sahai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arjun-sahai.webp","topics":["artificial-intelligence","sales","crm-data-quality"],"audiences":[],"verdict":"Arjun Sahai is most useful for explaining B2B workflow product decisions around forms, CRM upkeep, lead routing, and scheduling.","best_for":"B2B SaaS campaigns on CRM data quality for revenue operations and sales leaders.","not_for":"This does not fit broad consumer reach or unaffiliated head-to-head vendor reviews.","takeaways":["Incomplete form responses can still merit follow-up, even if they are less qualified.","CRM upkeep is a continuing judgment problem, not just data synchronization.","Meeting routing should use shared CRM signals, not just availability."],"check_first":"Confirm available formats, brand inputs, approval window, sponsorship terms, and recent LinkedIn audience results.","main_ideas":["CRM upkeep is a decision problem, not a data-sync problem","A half-finished form is still a lead","Route meetings by deal likelihood, not availability","Connected systems close loops that separate tools cannot"],"partnership_formats":[],"partnership_url":null,"brands":["Surface","HubSpot","Salesforce"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"sara-mcnamara","name":"Sara McNamara","url":"https://b2binfluencer.marketing/creators/sara-mcnamara/","markdown_url":"https://b2binfluencer.marketing/creators/sara-mcnamara.md","descriptor":"Sara McNamara writes about RevOps and GTM operations, with a focus on how teams can lead AI adoption, redesign workflows, and specify processes for automation.","linkedin_followers":34219,"linkedin_url":"https://www.linkedin.com/in/saramcnamara","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sara-mcnamara.webp","topics":["artificial-intelligence","leadership","revenue-operations"],"audiences":["revops-leaders"],"verdict":"Sara McNamara is useful for written analysis of RevOps and GTM AI operating models.","best_for":"A RevOps or GTM technology brand seeking thought leadership for Ops leaders.","not_for":"Short video demos or prompt scripts for frontline SDRs and junior reps.","takeaways":["AI ownership may sit with an AI-ready RevOps leader or a separate GTM AI leader.","Ops professionals need to specify processes clearly enough for agents to build.","Document rules, exceptions, routing, and safeguards, then review and test before launch."],"check_first":"Confirm commercial terms, partnership format, and recent LinkedIn audience demographics.","main_ideas":["AI is becoming part of the operations leadership mandate, not a separate specialty","Consolidation is worth defending when it adds partnership, not just reduces headcount","The technical work is shifting from building every automation to writing specs agents can build from","Early cross-functional warnings carry their own cost","Arguments often end with a decision question, not a settled answer"],"partnership_formats":[],"partnership_url":null,"brands":["Clay"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ori-shimon","name":"Ori Shimon","url":"https://b2binfluencer.marketing/creators/ori-shimon/","markdown_url":"https://b2binfluencer.marketing/creators/ori-shimon.md","descriptor":"Ori Shimon builds AI-assisted tools and processes for go-to-market and revenue operations teams, including internal pipeline software, HubSpot audits and process changes.","linkedin_followers":3476,"linkedin_url":"https://www.linkedin.com/in/orishimon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ori-shimon.webp","topics":["artificial-intelligence","revenue-operations","pipeline-management"],"audiences":[],"verdict":"Ori Shimon is most useful for practical RevOps and GTM engineering work, HubSpot audits and AI-assisted tool builds.","best_for":"A B2B SaaS company wanting short RevOps work to cut HubSpot spend and surface pipeline problems.","not_for":"A paid LinkedIn sponsorship seeking guaranteed reach or documented campaign performance metrics.","takeaways":["Build a thin layer over existing tools instead of buying another platform.","They reported a 56% lower HubSpot renewal after comparing the contract with actual usage.","Give an AI agent CRM write access only behind staged checks and human approval."],"check_first":"Confirm sponsorship terms, audience analytics, migration proof, and recent engagement results first.","main_ideas":["Build a thin layer over the tools you already own instead of buying another platform","A fix is not shipped until something checks the behaviour in production","Renewal savings come from cutting the lines you do not use, not from asking for a discount","Give an AI agent write access to the CRM only behind staged checks and human approval"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Claude Code (Anthropic)","Lovable","AmpleMarket"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"bryan-higgins","name":"Bryan Higgins","url":"https://b2binfluencer.marketing/creators/bryan-higgins/","markdown_url":"https://b2binfluencer.marketing/creators/bryan-higgins.md","descriptor":"Bryan Higgins shares guidance on improving B2B sales through AI and automation, with a focus on building a sound sales process for prospecting, qualification, and follow-up before adding tools.","linkedin_followers":9448,"linkedin_url":"https://www.linkedin.com/in/bryanjhiggins","youtube_url":"https://www.youtube.com/channel/UCW3r1PqetN-lZuWjJ4ZOIrg","photo_url":"https://b2binfluencer.marketing/assets/avatars/bryan-higgins.webp","topics":["artificial-intelligence","sales","lead-generation","outbound-sales"],"audiences":["b2b-sales-teams"],"verdict":"They are most useful for helping B2B sales teams improve prospecting, qualification, and follow-up before adding AI or automation.","best_for":"B2B technology revenue operations campaigns about process-first AI, outbound follow-up, qualification, and meeting booking.","not_for":"Campaigns claiming AI can replace SDRs or own cold outreach end to end.","takeaways":["Higgins says fix the sales process before adding AI, because automation amplifies a process.","Their posts say the AI opportunity is the gaps between sales activities, not the messages.","They recommend signal first, then person, then outreach, then automated follow-up and rep at reply."],"check_first":"Confirm sponsorship details, rate card, audience data, and independently verified case studies.","main_ideas":["Fix the sales process before adding AI to it","The AI opportunity is the gaps between sales activities, not the messages","Look for the signal first, then the person, then reach out","Keep reps on closing and hand off at the reply or meeting"],"partnership_formats":[],"partnership_url":null,"brands":["AiDA","Zetron","Guardian"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"cory-bruscia","url":"https://b2binfluencer.marketing/creators/cory-bruscia/"},{"id":"nate-stoltenow","url":"https://b2binfluencer.marketing/creators/nate-stoltenow/"}],"engagement":null},{"id":"david-herrmann","name":"David Herrmann","url":"https://b2binfluencer.marketing/creators/david-herrmann/","markdown_url":"https://b2binfluencer.marketing/creators/david-herrmann.md","descriptor":"David Herrmann shares practical advice and opinions on DTC ecommerce marketing, including Meta advertising and creative decisions.","linkedin_followers":8785,"linkedin_url":"https://www.linkedin.com/in/herrmanndavid","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","ai-in-marketing"],"audiences":[],"verdict":"Useful for practical DTC Meta advertising advice on creative volume, formats, audiences, and ad structure.","best_for":"A DTC ecommerce brand already spending on Meta that wants an account and creative testing audit.","not_for":"A B2B SaaS brand seeking paid LinkedIn posts with guaranteed distribution and verified audience demographics.","takeaways":["More than ten creatives per Meta ad set held up under scaled budget.","Use flexible ad format when creative looks alike, standard when it differs.","Build custom audiences from engaged brand and creator Instagram accounts for mid-funnel play."],"check_first":"Ask for results from comparable accounts and audience breakdown before treating advice as proven.","main_ideas":["Marketing judgment should not be automated away","Meta ad sets need more creative variety and longer life than the old playbook allows","Build social creative vertical-first and keep the ad plumbing clean","Whitelisting works, and the underused part is the audience layer","A self-aware, anti-hype voice about standing in the DTC community"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"delamon-rego","url":"https://b2binfluencer.marketing/creators/delamon-rego/"},{"id":"burhan-arif","url":"https://b2binfluencer.marketing/creators/burhan-arif/"}],"engagement":null},{"id":"vandan-jain","name":"Vandan Jain","url":"https://b2binfluencer.marketing/creators/vandan-jain/","markdown_url":"https://b2binfluencer.marketing/creators/vandan-jain.md","descriptor":"Vandan Jain is building PitchSense AI, a sales enablement product focused on connecting deal and call information with coaching and sales preparation. Their posts discuss how sales teams can use shared context to help reps prepare for buyer conversations and managers connect forecast risks with coaching.","linkedin_followers":6043,"linkedin_url":"https://www.linkedin.com/in/vandan-jain-76ba07a9","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales","sales-enablement","sales-coaching"],"audiences":["revenue-operations-leaders","sales-managers"],"verdict":"Vandan Jain writes about connecting sales calls, deals, and coaching into practical pre-call briefs and forecast-linked coaching.","best_for":"Sales enablement vendors wanting thought leadership on unifying forecast and coaching data.","not_for":"Paid sponsorship campaigns needing video, webinar, guaranteed impressions, or published partnership terms.","takeaways":["Sales tools each remember one thing; no tool sees the whole deal.","A forecast risk and a coaching action are often the same fact.","An AI agent that drafts without call context is guessing with confidence."],"check_first":"Confirm whether competitor-adjacent PitchSense AI mentions are acceptable and ask for audience and engagement data.","main_ideas":["Sales tools each remember one thing; no tool sees the whole deal","A forecast risk and a coaching action are often the same fact, described twice","An AI agent that drafts without call context is guessing with confidence","An argument built on a worked example and a named number, not trend commentary"],"partnership_formats":[],"partnership_url":null,"brands":["PitchSense AI","Salesforce"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"gianni-newman","url":"https://b2binfluencer.marketing/creators/gianni-newman/"},{"id":"greg-spence","url":"https://b2binfluencer.marketing/creators/greg-spence/"},{"id":"askia-sisay","url":"https://b2binfluencer.marketing/creators/askia-sisay/"}],"engagement":null},{"id":"bojan-radojicic","name":"Bojan Radojicic","url":"https://b2binfluencer.marketing/creators/bojan-radojicic/","markdown_url":"https://b2binfluencer.marketing/creators/bojan-radojicic.md","descriptor":"Bojan Radojicic writes about building more efficient finance teams, including FP&A templates, finance automation, and practical uses of AI in reporting.","linkedin_followers":335767,"linkedin_url":"https://www.linkedin.com/in/bojan-radojicic-a132a526","youtube_url":"https://www.youtube.com/channel/UCMGpapMz9-Fx110VJ0ClCaw","photo_url":"https://b2binfluencer.marketing/assets/avatars/bojan-radojicic.webp","topics":["artificial-intelligence","ai-in-finance"],"audiences":["finance-leaders"],"verdict":"Bojan Radojicic is most useful for finance automation and FP&A template messaging to finance leaders.","best_for":"A finance software company selling FP&A planning and reporting tools, for co-marketing on automation and templates.","not_for":"Developer-tools companies targeting platform engineers who influence tooling purchases.","takeaways":["Skilled finance people are being used as data clerks.","Templates, not software purchases, separate good finance teams from world-class ones.","AI should write the words, not calculate the numbers."],"check_first":"Confirm LinkedIn audience demographics by role, seniority, geography, and recent post performance.","main_ideas":["Skilled finance people are being used as data clerks","Templates, not software purchases, separate good finance teams from world-class ones","AI should write the words, not calculate the numbers","Automation is a function-wide design question, not a tool purchase"],"partnership_formats":[],"partnership_url":null,"brands":["Anthropic Claude","Cloudflare","GitHub","CFO AI Nexus"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"anooshay-arif","url":"https://b2binfluencer.marketing/creators/anooshay-arif/"},{"id":"rajesh-viswanath","url":"https://b2binfluencer.marketing/creators/rajesh-viswanath/"},{"id":"jeff-epstein","url":"https://b2binfluencer.marketing/creators/jeff-epstein/"}],"engagement":null},{"id":"joe-putnam","name":"Joe Putnam","url":"https://b2binfluencer.marketing/creators/joe-putnam/","markdown_url":"https://b2binfluencer.marketing/creators/joe-putnam.md","descriptor":"Joe Putnam works in digital marketing for Shopify brands, with a focus on advertising performance, attribution, and checking how website changes affect sales. In one post, Putnam describes measuring delayed ad conversions at Conversion Engine.","linkedin_followers":5398,"linkedin_url":"https://www.linkedin.com/in/joe-putnam-8935052","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-putnam.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","ecommerce-marketing","conversion-rate-optimization"],"audiences":["ecommerce-brands","shopify-store-owners"],"verdict":"Joe Putnam is most useful for diagnosing Shopify ad attribution, site change effects, and AI claim risks.","best_for":"Shopify DTC brands spending on Meta and Google with attribution or conversion issues.","not_for":"Reach campaigns needing entertainment content or large audience scale.","takeaways":["A client's ROAS was 2.00 on one-day click and 2.42 on 28-day.","A cart change preceded conversion rate drop from 3.24% to 1.62%.","A false USA-Made product claim in AI-generated ad variation needed human review."],"check_first":"Ask for audience demographics, firmographics, and engagement data before contacting.","main_ideas":["Use the buying cycle to interpret ad results","Keep a record of site changes when performance shifts","Have a person verify AI-generated product claims"],"partnership_formats":[],"partnership_url":null,"brands":["Conversion Engine","Shopify","Meta"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"alec-gonzalez","name":"Alec Gonzalez","url":"https://b2binfluencer.marketing/creators/alec-gonzalez/","markdown_url":"https://b2binfluencer.marketing/creators/alec-gonzalez.md","descriptor":"Alec Gonzalez writes about scaling marketing creative for brands—using design systems and creative automation to produce localized content across retailers, formats, and regions.","linkedin_followers":3778,"linkedin_url":"https://www.linkedin.com/in/alec-r-gonzalez","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alec-gonzalez.webp","topics":["marketing-operations","retail-media"],"audiences":[],"verdict":"Most useful for explaining how design systems and creative automation can scale localized shopper marketing content.","best_for":"CPG, grocery, or franchise brands producing shopper marketing and retail media content at volume.","not_for":"Brands seeking sponsored posts with measurable reach, engagement, or audience response from Gonzalez.","takeaways":["Shopper marketing is an execution problem, not a strategy problem.","Templates create drift and rework; design systems are the proposed replacement.","Creative automation is a separate production layer, not a better DAM."],"check_first":"Confirm comparative evidence and audience survey details before contacting them.","main_ideas":["Shopper marketing is an execution problem, not a strategy problem","Templates create drift and rework; design systems are the proposed replacement","Creative automation is a separate production layer, not a better DAM","Make the business case before arguing the product"],"partnership_formats":[],"partnership_url":null,"brands":["CHILI publish","Bynder","Carrefour","Coca-Cola"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"sebastain-gomes","name":"Sebastain Gomes","url":"https://b2binfluencer.marketing/creators/sebastain-gomes/","markdown_url":"https://b2binfluencer.marketing/creators/sebastain-gomes.md","descriptor":"Sebastain Gomes creates practical training content on Microsoft Entra ID, Azure, and cloud security, including step-by-step tutorials on SAML single sign-on and Conditional Access.","linkedin_followers":2615,"linkedin_url":"https://www.linkedin.com/in/sebastain-gomes-b9b23416","youtube_url":null,"photo_url":null,"topics":["zero-trust"],"audiences":[],"verdict":"Sebastain Gomes creates practical Microsoft Entra ID, Azure, and cloud security tutorials.","best_for":"Cloud security training brands wanting administrator-focused Entra ID and Conditional Access content.","not_for":"Identity governance vendors seeking paid lead generation for senior executive CISO audiences.","takeaways":["Introduces Entra ID with a security-guard analogy and names MFA, Conditional Access, SSO, PIM.","SAML tutorial covers Enterprise Application setup, SSO parameters, and testing sign-in.","Authentication Context post explains step-up authentication for sensitive data or high-risk actions."],"check_first":"Confirm audience job roles, seniority, paid placement terms, disclosure, and contracting.","main_ideas":["Understand the whole identity platform before drilling into one setting","Lead with the problem and its purpose, then the configuration steps — and finish with a test","Package advanced material as follow-up series for practising administrators","Share knowledge freely and build a learning community around it"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft","Xanthe Tech"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"cole-mcmillan","url":"https://b2binfluencer.marketing/creators/cole-mcmillan/"},{"id":"brad-dowden","url":"https://b2binfluencer.marketing/creators/brad-dowden/"},{"id":"anne-bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/"}],"engagement":null},{"id":"mitesh-patel","name":"Mitesh Patel","url":"https://b2binfluencer.marketing/creators/mitesh-patel/","markdown_url":"https://b2binfluencer.marketing/creators/mitesh-patel.md","descriptor":"Mitesh Patel shares marketing advice for ecommerce brands, including ways to improve visibility in traditional and AI-driven search and use AI tools to streamline creative work.","linkedin_followers":12458,"linkedin_url":"https://www.linkedin.com/in/miteshpatelbusinessgrowth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mitesh-patel.webp","topics":["artificial-intelligence","seo","ai-search-visibility"],"audiences":[],"verdict":"Useful for ecommerce brands connecting AI search visibility with practical marketing content workflows.","best_for":"DTC skincare or ecommerce brand improving AI-assisted product discovery through search and content.","not_for":"Campaigns needing proven reach, guaranteed performance, or ready-made paid-content package.","takeaways":["Search visibility now takes three separate efforts: SEO, AEO and GEO.","AI validation is a step in the buying journey; share of model measures it.","Claude Skills can be set up once and reused for research, briefs, copy."],"check_first":"Confirm scope, evidence, deliverables, fees, audience demographics and campaign results.","main_ideas":["Search visibility now takes three separate efforts, not one","AI validation is now a step in the buying journey, and \"share of model\" is how to measure it","AI-assisted creative work should be set up once and reused, not re-explained in every session","Recurring priority: name the new layer, give each layer an action, then hand over a free playbook"],"partnership_formats":[],"partnership_url":null,"brands":["Google","Anthropic"],"posts_cited":9,"latest_post":"2026-09-15","similar":[{"id":"mohsin-nisar-m","url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m/"},{"id":"nativ-yanko","url":"https://b2binfluencer.marketing/creators/nativ-yanko/"},{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"}],"engagement":null},{"id":"yvonne-masters","name":"Yvonne Masters","url":"https://b2binfluencer.marketing/creators/yvonne-masters/","markdown_url":"https://b2binfluencer.marketing/creators/yvonne-masters.md","descriptor":"Yvonne Masters teaches food safety and preventive-controls training for food manufacturing teams, and helps organizations build stronger food safety cultures.","linkedin_followers":6276,"linkedin_url":"https://www.linkedin.com/in/yvonnechanmasters","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yvonne-masters.webp","topics":["healthcare"],"audiences":[],"verdict":"Yvonne Masters is useful for food safety culture training, PCQI courses, and preventive controls teaching for food manufacturing teams.","best_for":"A nut or snack processor strengthening food safety culture and refreshing PCQI training.","not_for":"A consumer snack brand seeking lifestyle reach or national consumer awareness sales lift.","takeaways":["Food safety systems work only when the people running them believe in them.","Preventive controls are a teaching job, not just a compliance requirement.","Teach culture through small-group scenarios, not lecture."],"check_first":"Confirm audience demographics and engagement data, because follower mix and reach are unclear.","main_ideas":["Food safety systems work only when the people running them believe in them","Preventive controls are a teaching job, not just a compliance requirement","Teach culture through small-group scenarios, not lecture","Connect plant-floor practice to the global burden of unsafe food","Treat building the quality team as part of culture work"],"partnership_formats":["Speaking session at an industry food safety forum","FSPCA Preventive Controls for Human Food (PCQI) training"],"partnership_url":null,"brands":["Peanut and Tree Nut Processors Association (PTNPA)","Food Safety Preventive Controls Alliance (FSPCA)","Purdue University","International Association for Food Protection (IAFP)"],"posts_cited":13,"latest_post":"2026-07-16","similar":[],"engagement":null},{"id":"ray-kelly","name":"Ray Kelly","url":"https://b2binfluencer.marketing/creators/ray-kelly/","markdown_url":"https://b2binfluencer.marketing/creators/ray-kelly.md","descriptor":"Ray Kelly works on cybersecurity research, with a focus on AI-assisted penetration testing and application security. Kelly describes using black-box fingerprinting to help AI testing agents target applications more efficiently, and argues that people with security expertise must review AI-generated code before it is shipped.","linkedin_followers":3020,"linkedin_url":"https://www.linkedin.com/in/ray-kelly-0b8647","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ray-kelly.webp","topics":["artificial-intelligence","application-security"],"audiences":[],"verdict":"Ray Kelly is useful for cybersecurity thought leadership on AI-assisted penetration testing and secure AI code review.","best_for":"Cybersecurity vendors wanting thought leadership on AI-assisted pentesting and secure AI code review.","not_for":"Consumer identity-theft protection brands wanting short-form video on personal password hygiene.","takeaways":["Black-box fingerprinting can guide AI pentesting agents to prioritize SQL injection tests.","AI-generated code still needs review by people who recognize security flaws.","Kelly promotes XBOW’s agentic pentest platform and does cybersecurity mentoring for students."],"check_first":"Confirm commercial and employer checks, plus audience demographics and comparable content results.","main_ideas":["AI testing agents work better when you tell them what they are attacking","AI output still needs expert review, and in security the reviewer is often the attacker","Kelly promotes a named commercial agentic pentest platform","Community and early-career work is a standing priority"],"partnership_formats":["Vendor product amplification with a personal referral route","Community mentorship and co-hosted student programs"],"partnership_url":null,"brands":["Microsoft","XBOW"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"duncan-t","name":"Duncan T.","url":"https://b2binfluencer.marketing/creators/duncan-t/","markdown_url":"https://b2binfluencer.marketing/creators/duncan-t.md","descriptor":"Duncan Trawick shares cybersecurity content on PKI and digital trust, including certificate management, post-quantum readiness, supply-chain security, and machine identity for AI systems. Their posts also discuss Keyfactor products and company content.","linkedin_followers":1202,"linkedin_url":"https://www.linkedin.com/in/duncan-trawick","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","email-marketing","agentic-ai","post-quantum-cryptography"],"audiences":["cybersecurity-professionals"],"verdict":"Duncan Trawick is most useful for concise cybersecurity posts that connect PKI, certificate and post-quantum changes to practical implications.","best_for":"A cybersecurity software brand needing technical content and demand assets on PKI and digital trust.","not_for":"A consumer VPN brand seeking paid video, affiliate promotion, competitor comparisons, or mainstream nontechnical reach.","takeaways":["CAB Forum approved cutting public SSL/TLS certificate maximum lifespan from 398 to 47 days by 2029.","Crypto-agility webinar takeaways: find cryptographic vulnerabilities, move toward quantum-safe transition, understand widened product stack.","Autonomous AI is framed as reason to strengthen machine identity, with PKI as existing layer."],"check_first":"Confirm recent impressions, unique viewers, follower growth, per-post performance, and audience job function data.","main_ideas":["Certificate lifespans are collapsing, making automation essential","Crypto-agility starts with seeing what you already run","Autonomous AI needs machine identity, and PKI is the layer that already exists","The trusted partner is the weakest link in the chain","Industry recognition and product milestones show that a problem is real"],"partnership_formats":[],"partnership_url":null,"brands":["Keyfactor","CybelAngel"],"posts_cited":13,"latest_post":"2026-09-08","similar":[],"engagement":null},{"id":"syed-anas","name":"Syed Anas","url":"https://b2binfluencer.marketing/creators/syed-anas/","markdown_url":"https://b2binfluencer.marketing/creators/syed-anas.md","descriptor":"Syed Anas works on TikTok Shop growth for ecommerce brands, with a focus on affiliate creator recruitment, performance, and product positioning. Their posts describe turning creator outreach into active content and sales, and shaping products into useful short-form video ideas.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/syed-anas-95aa7636a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/syed-anas.webp","topics":["ecommerce","recruiting"],"audiences":["dtc-ecommerce-brands"],"verdict":"Most useful for TikTok Shop growth for fitness ecommerce brands, especially affiliate creator recruitment and product positioning.","best_for":"A fitness ecommerce brand scaling TikTok Shop affiliate and content strategy.","not_for":"A B2B software company needing a named expert for enterprise procurement videos and keynotes.","takeaways":["Outreach counts only when creators post; measure active creators and performance.","Recruit with a Find-Filter-Invite-Sample-Track pipeline, not direct messages.","Sell an exercise bike by pitching 15-minute home workout routines."],"check_first":"Ask for fee structure, scope, deliverables, booking route, and audience analytics.","main_ideas":["Creator outreach counts only when creators post","Make recruitment a repeatable system, not a stream of direct messages","Sell the routine, not the product","Settle shipping weight and margin before briefing creators","Growth means conversion and operational execution, not just traffic"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"richard-best","name":"Richard Best","url":"https://b2binfluencer.marketing/creators/richard-best/","markdown_url":"https://b2binfluencer.marketing/creators/richard-best.md","descriptor":"Richard Best is a design professional who writes about how AI is changing design tools, workflows, and careers. In one LinkedIn post, Best also invited applicants to join a design team at Game7.","linkedin_followers":2553,"linkedin_url":"https://www.linkedin.com/in/cryptor1ch","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-best.webp","topics":["artificial-intelligence","leadership","ux"],"audiences":[],"verdict":"Richard Best is most useful for pointed commentary on AI-driven design tool and career shifts.","best_for":"A design tooling brand wanting a moderated talk or advisory session on AI workflows.","not_for":"A vendor seeking high-volume demo signups, guaranteed design-buyer reach, or upbeat product endorsement.","takeaways":["AI adoption is a career-risk issue, not just a tool preference.","Design roles may split into hybrid, AI-led jobs.","Judge a design tool by concrete roadmap and costs, not brand."],"check_first":"Confirm audience demographics, engagement rates, and whether they accept paid collaborations or advisory work.","main_ideas":["AI adoption is a career-risk issue, not just a tool preference","Design roles will split into hybrid, AI-led jobs","Judge a design tool by its concrete roadmap and costs, not its brand","Building design teams in emerging tech is a working priority"],"partnership_formats":[],"partnership_url":null,"brands":["Game7","Figma"],"posts_cited":10,"latest_post":"2026-09-21","similar":[],"engagement":null},{"id":"bryttney-blanken","name":"Bryttney Blanken","url":"https://b2binfluencer.marketing/creators/bryttney-blanken/","markdown_url":"https://b2binfluencer.marketing/creators/bryttney-blanken.md","descriptor":"Bryttney Blanken is a B2B paid media and demand generation marketer. The posts focus on improving ad targeting with buying signals, coordinating paid campaigns with sales, and testing new channels for client growth.","linkedin_followers":7975,"linkedin_url":"https://www.linkedin.com/in/bryttneyblanken","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bryttney-blanken.webp","topics":["paid-ads","b2b-marketing","demand-generation"],"audiences":["b2b-marketers"],"verdict":"Bryttney Blanken is most useful for practical B2B paid media targeting and signal-based campaign tests.","best_for":"A B2B demand generation agency hiring a paid media strategist for signal-based campaigns.","not_for":"A sponsored content package with rate card, reach guarantees, and broad audience distribution.","takeaways":["Firmographics show who looks right; buying signals show who is ready.","Signal paralysis is an operations problem, not a data problem.","Test new intent-driven ad channels early rather than chase them later."],"check_first":"Ask for results before treating newer-channel predictions as proof of performance.","main_ideas":["Firmographics say who looks right; buying signals say who is ready","Signal paralysis is an operations problem, not a data problem","Test new intent-driven ad channels early rather than chase them later","Campaign ideas come from the practitioner community, not just the desk"],"partnership_formats":[],"partnership_url":null,"brands":["Vector","Exit Five"],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"omprakash-karuppanan","url":"https://b2binfluencer.marketing/creators/omprakash-karuppanan/"},{"id":"dylan-whaley","url":"https://b2binfluencer.marketing/creators/dylan-whaley/"},{"id":"faith-dowley","url":"https://b2binfluencer.marketing/creators/faith-dowley/"}],"engagement":null},{"id":"edward-newman","name":"Edward Newman","url":"https://b2binfluencer.marketing/creators/edward-newman/","markdown_url":"https://b2binfluencer.marketing/creators/edward-newman.md","descriptor":"Edward Newman writes about paid media and lead generation for financial services businesses, with a focus on turning enquiries into customers rather than optimizing for form fills alone.","linkedin_followers":6398,"linkedin_url":"https://www.linkedin.com/in/edward-newman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/edward-newman.webp","topics":["paid-ads","paid-media","lead-generation"],"audiences":["performance-marketers"],"verdict":"Edward Newman is most useful for improving paid media lead quality and follow-up in financial services.","best_for":"A commercial finance broker, specialist lender, or financial services lead generation company.","not_for":"A consumer financial brand wanting broad awareness through short form video and large reach.","takeaways":["Judge an ad account by customers it produces, not leads it collects.","A few well chosen questions on a form can beat a frictionless one.","Response time and weekend sales cover belong in the paid media plan."],"check_first":"Ask for evidence supporting performance claims and whether the team can respond on weekends.","main_ideas":["Judge an ad account by the customers it produces, not the leads it collects","A few well-chosen questions on a form can be worth more than a frictionless one","Response time and weekend sales cover belong in the paid media plan","Start from the symptom and follow it to the operational cause"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"justin-rowe","url":"https://b2binfluencer.marketing/creators/justin-rowe/"},{"id":"saikat-sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/"},{"id":"gemma-murphy","url":"https://b2binfluencer.marketing/creators/gemma-murphy/"}],"engagement":null},{"id":"jen-fraiman","name":"Jen Fraiman","url":"https://b2binfluencer.marketing/creators/jen-fraiman/","markdown_url":"https://b2binfluencer.marketing/creators/jen-fraiman.md","descriptor":"Jen Fraiman is a sales trainer and coach who helps sales teams build skills through practical training, role-play, coaching, and CRM-supported reinforcement. Her posts also discuss tracking sales activities and leading indicators to help teams improve performance.","linkedin_followers":12332,"linkedin_url":"https://www.linkedin.com/in/jenfraiman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jen-fraiman.webp","topics":["sales","sales-enablement","sales-coaching"],"audiences":["sales-leaders"],"verdict":"Jen Fraiman is most useful for sales-team training, reinforcement, coaching, role-play, and CRM-supported tracking of leading indicators.","best_for":"A B2B SaaS company improving sales training and pipeline performance with targeted sales-leader content.","not_for":"A broad-reach product launch needing large audience, demographics, and published media rates.","takeaways":["A prospect's request to observe training became a complimentary 90-minute session.","Training works better as a reinforced program than as a one-off workshop.","Shared dashboards should track leading activities and indicators, not just closed revenue."],"check_first":"Confirm audience demographics, engagement, and whether a paid partnership or rate card exists.","main_ideas":["A prospect's request is a door to open, not a rejection","Training lasts only when it is a full rollout, not a cheap one-off","A visible scoreboard changes behavior, so track leading indicators","One story, one sales lesson: the repeated teaching format"],"partnership_formats":["Complimentary on-site training (documented engagement entry point)"],"partnership_url":null,"brands":["Salesforce"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"mike-takahashi","name":"Mike Takahashi","url":"https://b2binfluencer.marketing/creators/mike-takahashi/","markdown_url":"https://b2binfluencer.marketing/creators/mike-takahashi.md","descriptor":"Mike Takahashi writes about cybersecurity, with a focus on how attackers exploit AI tools and agents. Takahashi's LinkedIn posts explain security incidents as step-by-step breakdowns, including attacks that disrupt AI malware analysis and agent swarms that misuse websites.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michaeltakahashi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-takahashi.webp","topics":["artificial-intelligence","cybersecurity","ai-agents","ai-security"],"audiences":["cybersecurity-professionals"],"verdict":"Useful for clear step by step explanations of how attackers exploit AI security tools and agents.","best_for":"Cybersecurity vendors selling AI agent security, malware analysis, or browser isolation products.","not_for":"Broad consumer awareness campaigns needing guaranteed reach, impressions, or a rate card.","takeaways":["Attackers hide weapons prompts in malware so AI scanners refuse to look.","Fake system errors make an AI analyst give up on a macOS backdoor.","An agent swarm takes over a scanner's remote browser."],"check_first":"Confirm audience results, partnership format, rate, deliverables, and inquiry route before contacting them.","main_ideas":["Guardrails meant to protect a model can be turned against the security tools built on top of it","Evading AI analysis also works by attacking what the model believes about its own system","Autonomous agents are resourceful problem-solvers that reuse ordinary infrastructure and don't stop when blocked","Keep prompting, run many agents, and inspect the results yourself"],"partnership_formats":[],"partnership_url":null,"brands":["Zenity Labs","ESET Research","Sentinel Labs","Socket","OpenAI"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"dan-greenwald","name":"Dan Greenwald","url":"https://b2binfluencer.marketing/creators/dan-greenwald/","markdown_url":"https://b2binfluencer.marketing/creators/dan-greenwald.md","descriptor":"Dan Greenwald works with education-technology startups through GESAwards, connecting founders and helping surface companies working on education challenges across markets. His posts also discuss education innovation, including AI in higher education.","linkedin_followers":4890,"linkedin_url":"https://www.linkedin.com/in/danielgreenwald","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-greenwald.webp","topics":["artificial-intelligence","startup","ai-in-education"],"audiences":[],"verdict":"Dan Greenwald is most useful for connecting EdTech founders and moderating cross-market discussions about education innovation.","best_for":"A global EdTech brand running founder programs, market scans, or event sessions.","not_for":"A US K-12 direct-response launch needing measured reach, conversions, or district procurement.","takeaways":["EdTech companies are forged, not built, because schools are not money-driven systems.","GESAwards works as an ecosystem, not an awards program.","Founders who scale across countries build strength faster, and core classroom problems repeat."],"check_first":"Confirm current audience data, scope, and whether they offer a sponsorship or partnership product.","main_ideas":["EdTech companies are forged, not built, because schools are not money-driven systems","GESAwards works as an ecosystem, not an awards program","Founders who scale across countries build strength faster, and the core classroom problems repeat","In-person convening and the right connections are the highest-value part of the work","AI's role in education is still an open question, even as specific AI companies get attention"],"partnership_formats":[],"partnership_url":null,"brands":["GESAwards (Global EdTech Startup Awards)","CARTEDO","SXSW EDU","Camino Nuevo Charter Academy"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"michael-harvey","url":"https://b2binfluencer.marketing/creators/michael-harvey/"},{"id":"josh-chernikoff","url":"https://b2binfluencer.marketing/creators/josh-chernikoff/"},{"id":"saleem-ahmad","url":"https://b2binfluencer.marketing/creators/saleem-ahmad/"}],"engagement":null},{"id":"dave-merkel","name":"Dave Merkel","url":"https://b2binfluencer.marketing/creators/dave-merkel/","markdown_url":"https://b2binfluencer.marketing/creators/dave-merkel.md","descriptor":"Dave Merkel writes about cybersecurity, including security policy, emerging threats, and how security teams should use AI.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/davemerkel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dave-merkel.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":["security-leaders"],"verdict":"Dave Merkel is useful for clear arguments on AI in security operations, threats, and security policy.","best_for":"Campaigns on AI in security operations, threat landscape, and security policy for enterprise security leaders.","not_for":"Vendors seeking support for centrally deployed, government-mandated security software on citizen or employee devices.","takeaways":["AI will change cybersecurity jobs rather than eliminate them, because defenders still adapt to human attackers.","AI in security operations earns autonomy through demonstrated results, with humans and AI monitoring each other.","Government-mandated security software concentrates risk instead of reducing it, creating a single point of compromise."],"check_first":"Confirm partnership terms, pricing, disclosure practice, and the longer framework behind the AI post.","main_ideas":["AI will change cybersecurity jobs rather than eliminate them","AI in security operations earns autonomy through demonstrated results, with humans and AI watching each other","Government-mandated security software concentrates risk instead of reducing it","Expect the attack surface to widen and the year to contain at least one surprise"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-11","similar":[{"id":"john-ellingson","url":"https://b2binfluencer.marketing/creators/john-ellingson/"},{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"},{"id":"ido-geffen","url":"https://b2binfluencer.marketing/creators/ido-geffen/"}],"engagement":null},{"id":"shali-rana-reed","name":"Shali Rana Reed","url":"https://b2binfluencer.marketing/creators/shali-rana-reed/","markdown_url":"https://b2binfluencer.marketing/creators/shali-rana-reed.md","descriptor":"Shali Rana Reed is a marketer and business owner who helps people choose a content focus and build an audience on social media. Their work argues that creators and leadership should be part of a company’s content and marketing strategy, not treated as a separate channel.","linkedin_followers":27981,"linkedin_url":"https://www.linkedin.com/in/shali-reed","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shali-rana-reed.webp","topics":["content-marketing","customer-success","content-strategy","career-change"],"audiences":["founders"],"verdict":"Shali Rana Reed is most useful for strategy and advisory on creator-led content distribution.","best_for":"B2B SaaS brands moving from bought posts to creators and executives shaping campaigns.","not_for":"Paid placement campaigns needing a documented media kit, rates, formats, and audience targeting.","takeaways":["Content is a distribution layer, not a vending machine.","Creators and executives belong inside the strategy, not beside it.","After 14 years in customer success and tech, they went all in on content in 2024."],"check_first":"Confirm formats, pricing, deliverables, inquiry route, and audience demographics before contacting them.","main_ideas":["Content is a distribution layer, not a vending machine","Creators and executives belong inside the strategy, not beside it","Content only looks professional when it is run like a job","Customer success experience is the training ground for content","Priorities: reinvention, representation, and a founder's life"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"evan-goldberg","name":"Evan Goldberg","url":"https://b2binfluencer.marketing/creators/evan-goldberg/","markdown_url":"https://b2binfluencer.marketing/creators/evan-goldberg.md","descriptor":"Evan Goldberg writes about cybersecurity markets and go-to-market strategy, including category building, buyer messaging, and pitch decks.","linkedin_followers":3964,"linkedin_url":"https://www.linkedin.com/in/evanrgoldberg","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/evan-goldberg.webp","topics":["cybersecurity"],"audiences":[],"verdict":"Most useful for cybersecurity go-to-market messaging and pitch-deck reframes for informed buyers.","best_for":"Cybersecurity brands needing structural messaging help for pitch decks aimed at go-to-market peers.","not_for":"Detection-and-response vendors seeking technical tutorials, benchmarks, implementation playbooks, or threat research for security operations.","takeaways":["Pitch decks should reframe the problem, show the moat, arm champions, and cite external forces.","Separate whether a category is early from whether fear is holding you back.","Digital Executive Protection and Digital Risk Protection may see consolidation, new investment, expansion beyond enterprise buyers."],"check_first":"Confirm paid collaboration is available and ask for audience composition data.","main_ideas":["Cybersecurity pitch decks are still written for a 2018 buyer","Separate “is the category early?” from “am I holding back?”","Watch where a security category is being primed to go","Reframe the claim instead of asserting it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-23","similar":[{"id":"andrew-wright","url":"https://b2binfluencer.marketing/creators/andrew-wright/"},{"id":"sayanta-goswami","url":"https://b2binfluencer.marketing/creators/sayanta-goswami/"},{"id":"zach-murphy","url":"https://b2binfluencer.marketing/creators/zach-murphy/"}],"engagement":null},{"id":"gianni-newman","name":"Gianni Newman","url":"https://b2binfluencer.marketing/creators/gianni-newman/","markdown_url":"https://b2binfluencer.marketing/creators/gianni-newman.md","descriptor":"Gianni Newman creates practical content on using AI and automation to improve B2B sales work, including sales workflows in Slack and Salesforce and ways to evaluate sales tools.","linkedin_followers":1526,"linkedin_url":"https://www.linkedin.com/in/gianni-newman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations","pipeline-management"],"audiences":["sales-leaders","b2b-sales-teams"],"verdict":"Gianni Newman is most useful for implementation-level AI sales workflow content and tool evaluation checks.","best_for":"B2B SaaS AI sales or sales engagement brands wanting implementation content for sales ops and RevOps.","not_for":"Campaigns needing broad reach, guaranteed distribution, media kits, or non-sales audiences.","takeaways":["A quarterly pipeline briefing can build itself in Slack.","Reps spend only 40% of their time selling, according to the cited figures.","The tool test covers workflow fit, CRM integration, data boundaries, improvement, and ROI."],"check_first":"Confirm audience demographics, engagement data, and sponsorship terms before contacting.","main_ideas":["AI should return selling time or money, not just add another tool","Recurring sales reports should become reusable, scheduled workflows","Vendors should pass a pre-demo test on workflow fit, CRM integration, data boundaries, improvement, and ROI"],"partnership_formats":[],"partnership_url":null,"brands":["Slack","Salesforce","Claude"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"chaim-tesser","name":"Chaim Tesser","url":"https://b2binfluencer.marketing/creators/chaim-tesser/","markdown_url":"https://b2binfluencer.marketing/creators/chaim-tesser.md","descriptor":"Chaim Tesser advises applied behavior analysis (ABA) agency operators on improving intake and operations, including planning CRM systems before they are built.","linkedin_followers":3458,"linkedin_url":"https://www.linkedin.com/in/chaim-tesser","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chaim-tesser.webp","topics":["startup"],"audiences":[],"verdict":"Chaim Tesser is most useful for explaining ABA intake bottlenecks and planning CRM workflows before build.","best_for":"A healthcare technology company selling CRM and intake workflow software to ABA agency operators.","not_for":"Consumer telehealth marketplaces seeking family-facing caregiver content or impression-based campaigns.","takeaways":["A single intake status hides distinct delays in clinical eligibility, funding, and staffing capacity.","Map the workflow before hiring anyone to build the CRM.","Growth quietly turns the founder into the glue between systems."],"check_first":"Confirm available formats, audience job roles, and assumptions behind any CRM cost comparison.","main_ideas":["A single intake status hides three different delays","Map the workflow before you hire anyone to build the CRM","An internal CRM build is priced in the operator's lost hours, not in saved developer fees","Growth quietly turns the founder into the glue"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-04","similar":[{"id":"ahmed-omar","url":"https://b2binfluencer.marketing/creators/ahmed-omar/"},{"id":"syed-subhan-ali","url":"https://b2binfluencer.marketing/creators/syed-subhan-ali/"},{"id":"kyle-hunt","url":"https://b2binfluencer.marketing/creators/kyle-hunt/"}],"engagement":null},{"id":"kareem-adebisi","name":"Kareem Adebisi","url":"https://b2binfluencer.marketing/creators/kareem-adebisi/","markdown_url":"https://b2binfluencer.marketing/creators/kareem-adebisi.md","descriptor":"Kareem Adebisi shares practical cybersecurity advice for businesses, drawing on examples of phishing, password reuse, unsafe Wi-Fi, malicious USB drives, and outdated software. The posts also describe Forward Velocity’s work building secure software and helping teams stay protected.","linkedin_followers":603,"linkedin_url":"https://www.linkedin.com/in/kareem-adebisi-495441142","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kareem-adebisi.webp","topics":["cybersecurity"],"audiences":["it-leaders"],"verdict":"Kareem Adebisi is most useful for practical cybersecurity awareness content built from short incident stories and clear prevention steps.","best_for":"A B2B cybersecurity company serving small businesses that wants a security awareness series.","not_for":"A large paid reach campaign aimed at enterprise CISOs with guaranteed impressions and technical demos.","takeaways":["A reused password led from a breach to bank charges, spam, and company file access.","An email address off by one letter led to a $50,000 wire transfer.","A WordPress update story contrasts ten minutes of maintenance with three days offline and lost leads."],"check_first":"Confirm audience demographics, engagement data, deliverables, availability, and commercial terms.","main_ideas":["Most incidents start with an ordinary human decision, not a clever attack","Unglamorous maintenance beats advanced tooling","Build in layers so one slip does not break everything","Human vigilance and system design are both presented as the answer","One incident, one fix, one question"],"partnership_formats":[],"partnership_url":null,"brands":["Forward Velocity"],"posts_cited":11,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"shally-steckerl","name":"Shally Steckerl","url":"https://b2binfluencer.marketing/creators/shally-steckerl/","markdown_url":"https://b2binfluencer.marketing/creators/shally-steckerl.md","descriptor":"Shally Steckerl shares practical recruiting and talent-sourcing tactics, including ways to find candidates through public licensing records and to build target-company lists around skills rather than industry competitors.","linkedin_followers":184946,"linkedin_url":"https://www.linkedin.com/in/shally","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shally-steckerl.webp","topics":["artificial-intelligence","recruiting"],"audiences":[],"verdict":"Shally Steckerl is most useful for practical recruiting and talent-sourcing tactics for practitioners.","best_for":"A recruitment technology company co-marketing a practical sourcing tactics guide.","not_for":"An enterprise HR platform keynote and gated whitepaper for CHROs and total-rewards executives.","takeaways":["Use public licensing-board renewal dates to time candidate outreach.","Map target companies by skill adjacency, not just industry competitors.","New York City AI enforcement alert points elsewhere for policy details."],"check_first":"Ask for audience analytics and sponsorship terms before committing.","main_ideas":["Use public licensing-board renewal dates to time outreach","Map target companies by skill adjacency, not competitor lists","Treat regulatory scrutiny of hiring AI as a sourcing priority","Deliver tactics as short, executable playbooks with limits included"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"kyle-hunt","name":"Kyle Hunt","url":"https://b2binfluencer.marketing/creators/kyle-hunt/","markdown_url":"https://b2binfluencer.marketing/creators/kyle-hunt.md","descriptor":"Kyle Hunt advises agency owners on improving operations, including where to focus their time, how to reduce delivery rework, and when to avoid adding services that stretch a team beyond its strengths.","linkedin_followers":29417,"linkedin_url":"https://www.linkedin.com/in/kyle-a-hunt","youtube_url":"https://www.youtube.com/channel/UCyYdxxnr4o20x7L7JqN2rcQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/kyle-hunt.webp","topics":["startup","agency-operations"],"audiences":["agency-owners"],"verdict":"Kyle Hunt is most useful for helping agency owners find and fix costly operational problems.","best_for":"A B2B agency or operations software vendor targeting agency owners with rework or too many services.","not_for":"Consumer brands or enterprise software vendors seeking broad awareness among IT and procurement buyers.","takeaways":["One agency owner spent nearly 19 hours a week on unqualified calls and follow-up.","A 100% revision rate consumed 30% of one agency's capacity.","Adding SEO would gain $15,000-$18,000 monthly but add a management layer."],"check_first":"Confirm audience composition and any partnership terms before committing to a campaign.","main_ideas":["Fix the largest block of hours before trimming a list of small tasks","Measure revision rate: rework costs capacity and client trust at once","Decline service lines that dilute the delivery promise","Quantify the problem the owner has stopped noticing"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"yvonne-pilon","name":"Yvonne Pilon","url":"https://b2binfluencer.marketing/creators/yvonne-pilon/","markdown_url":"https://b2binfluencer.marketing/creators/yvonne-pilon.md","descriptor":"Yvonne Pilon works with WEtech Alliance on regional innovation programs, including connecting university research with commercialization opportunities and helping startups access cybersecurity expertise and talent.","linkedin_followers":10224,"linkedin_url":"https://www.linkedin.com/in/yvonnepilon","youtube_url":null,"photo_url":null,"topics":["cybersecurity"],"audiences":[],"verdict":"They are useful as a connector for regional innovation, university commercialization, and cybersecurity talent programs.","best_for":"Regional innovation hubs or co-designed cybersecurity talent initiatives with university and delivery partners.","not_for":"Paid product endorsements or direct-response campaigns with fixed sponsored posts and performance promises.","takeaways":["University research in AI, robotics, health needs commercialization pathways and market validation.","Cybersecurity is about trust and people, not only technical complexity.","Operation Defend the North Windsor 2026 simulated cyberattack focused on incident response and operational resilience."],"check_first":"Confirm sponsorship formats, rates, inquiry route, audience insights, and post-level results.","main_ideas":["University research is an underused regional asset that needs commercialization pathways","Cybersecurity is about trust and people, not only technical complexity","Regional partnerships are the operating model for talent and startup support","Practical scenario training is how organizations and talent prepare for cyber crises"],"partnership_formats":[],"partnership_url":null,"brands":["WEtech Alliance","University of Windsor","WEsecure","siberX","St. Clair College","Sterling Cybersecurity & Advisory Group"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"trent-smyth","name":"Trent Smyth","url":"https://b2binfluencer.marketing/creators/trent-smyth/","markdown_url":"https://b2binfluencer.marketing/creators/trent-smyth.md","descriptor":"Trent Smyth works in the chief-of-staff field. Smyth writes about how chiefs of staff can help leaders navigate complex decisions and turn strategy into execution, and shares news about The Chief of Staff Association and Vannin Chief of Staff.","linkedin_followers":26432,"linkedin_url":"https://www.linkedin.com/in/trent-smyth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/trent-smyth.webp","topics":[],"audiences":[],"verdict":"Trent Smyth is most useful for explaining how chiefs of staff turn strategy into execution and translate external risk into decisions.","best_for":"A management consulting firm fits if it needs executive-function thought leadership for senior leaders.","not_for":"Consumer workplace wellbeing, individual productivity habit campaigns, or broad app install campaigns do not fit.","takeaways":["The chief-of-staff role's legitimacy is settled; the next test is strategic work.","Strategic contribution depends on a clear mandate and a principal treating them as partner.","Geopolitics, trade policy, supply-chain risks and regulation must become decisions that hold under pressure."],"check_first":"Confirm recent LinkedIn analytics, audience seniority and commercial terms before contacting them.","main_ideas":["The role's legitimacy is settled; the next test is whether it is built for strategic work","Chiefs of staff are becoming translators of external risk into decisions that hold","Practitioner experience inside the role is the credential that matters","Convening and professionalising the field is a recurring priority"],"partnership_formats":[],"partnership_url":null,"brands":["The Chief of Staff Association","Vannin Chief of Staff","Atlantic Council"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"arungalai-anbarasu","name":"Arungalai Anbarasu","url":"https://b2binfluencer.marketing/creators/arungalai-anbarasu/","markdown_url":"https://b2binfluencer.marketing/creators/arungalai-anbarasu.md","descriptor":"Arungalai Anbarasu works on manufacturing technology at Körber, sharing perspectives on industrial AI, smart factories, and how automation, software, data, and people can work together to improve industrial operations.","linkedin_followers":16190,"linkedin_url":"https://www.linkedin.com/in/arungalai-anbarasu","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","industrial-ai"],"audiences":[],"verdict":"Useful for manufacturing technology thought leadership on industrial AI, smart factories, and practical execution.","best_for":"Industrial technology brands seeking LinkedIn-first thought leadership on AI, automation, and smart factories.","not_for":"Consumer product launches needing proven buyer reach or independent creator sponsorships.","takeaways":["Industrial AI should use deep industrial expertise to improve efficiency, productivity, resilience, and decisions.","Smart factory progress is a maturity journey with near-term returns, not a lights-out destination.","Industry 5.0 should be human-centric and sustainable, built on one integrated technology foundation."],"check_first":"Ask for technical implementation examples, measured results, and whether collaboration must go through Körber.","main_ideas":["Industrial AI earns its keep through industrial expertise, not another technology layer","The smart factory is a maturity journey with near-term returns, not a lights-out destination","Industry 5.0 should be human-centric and sustainable, built on one integrated technology foundation","Ecosystems, not isolated technology, deliver industrial impact","Europe needs to move from ambition to execution on industrial technology"],"partnership_formats":[],"partnership_url":null,"brands":["Körber","Schneider Electric Industrial Automation","Forbes Technology Council","TECH by Handelsblatt"],"posts_cited":14,"latest_post":"2026-09-23","similar":[{"id":"pierre-le-manh","url":"https://b2binfluencer.marketing/creators/pierre-le-manh/"},{"id":"peter-koerte","url":"https://b2binfluencer.marketing/creators/peter-koerte/"},{"id":"vijay-mehra","url":"https://b2binfluencer.marketing/creators/vijay-mehra/"}],"engagement":null},{"id":"shaun-lowry","name":"Shaun Lowry","url":"https://b2binfluencer.marketing/creators/shaun-lowry/","markdown_url":"https://b2binfluencer.marketing/creators/shaun-lowry.md","descriptor":"Shaun Lowry shares practical sales advice on planning daily work, keeping a healthy pipeline, targeting accounts, and improving sales skills through practice and coaching.","linkedin_followers":1901,"linkedin_url":"https://www.linkedin.com/in/shaunlowry","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shaun-lowry.webp","topics":["leadership","sales","sales-leadership","sales-coaching","pipeline-management"],"audiences":[],"verdict":"Useful for practical sales coaching content on daily planning, pipeline discipline, and repeatable sales habits.","best_for":"A B2B sales training company wanting a coaching series or workshop for reps and managers.","not_for":"Consumer lifestyle campaigns, such as meal-kit content showing cooking, recipes, or product unboxing.","takeaways":["Do not rely on one or two big deals; keep building new pipeline opportunities.","Make a daily plan using sales leadership input and top-performer habits.","Build product, industry, and competitor knowledge, practice presentations, and teach new reps."],"check_first":"Confirm collaboration scope and recent follower demographics, since no published partnership format appears.","main_ideas":["Keep the pipeline bigger than any one deal","Turn ambition into a daily plan","Build skill through practice and customer knowledge","Use the right people and proof to help a sale","Target accounts where competitors are established"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"steph-alexander","name":"Steph Alexander","url":"https://b2binfluencer.marketing/creators/steph-alexander/","markdown_url":"https://b2binfluencer.marketing/creators/steph-alexander.md","descriptor":"Steph Alexander works in healthcare and pharmaceutical media strategy at Butler/Till, with a focus on direct-to-consumer marketing and point-of-care experiences. Their posts discuss patient experience, personalization, behavioral data, and how healthcare advertising can respond to changing conditions.","linkedin_followers":1029,"linkedin_url":"https://www.linkedin.com/in/stephkalexander","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steph-alexander.webp","topics":["ecommerce","healthcare","marketing-measurement"],"audiences":[],"verdict":"Most useful for pressure-testing healthcare media plans on point-of-care, personalization, measurement, and regulatory uncertainty.","best_for":"Healthcare media agencies planning point-of-care and DTC pharma work under policy and budget pressure.","not_for":"Vendor campaigns seeking product endorsement, or paid placement without proven audience data.","takeaways":["Point of care is a care environment, not an advertising slot.","Behavioral data is not personalization; personalization is a trust exercise.","Under regulatory pressure, answer with evidence and act with intention rather than pausing."],"check_first":"Confirm current audience and engagement data, commercial terms, and inquiry route.","main_ideas":["Point of care is a care environment, not an advertising slot","Under regulatory pressure, answer with evidence and act with intention rather than pausing","Ask better questions rather than perform certainty"],"partnership_formats":[],"partnership_url":null,"brands":["Butler/Till"],"posts_cited":10,"latest_post":"2026-08-19","similar":[{"id":"suleman-adil","url":"https://b2binfluencer.marketing/creators/suleman-adil/"},{"id":"jessica-quintana","url":"https://b2binfluencer.marketing/creators/jessica-quintana/"},{"id":"michael-belkin","url":"https://b2binfluencer.marketing/creators/michael-belkin/"}],"engagement":null},{"id":"lynette-sciolla-zulu","name":"Lynette Sciolla Zulu","url":"https://b2binfluencer.marketing/creators/lynette-sciolla-zulu/","markdown_url":"https://b2binfluencer.marketing/creators/lynette-sciolla-zulu.md","descriptor":"Lynette Sciolla Zulu writes about how African organizations can adopt and govern AI, with a focus on institutional readiness and designing AI systems to execute business work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lynette-sciolla","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","agentic-ai"],"audiences":["business-leaders"],"verdict":"Most useful for explaining AI adoption as governance and institutional readiness for African organizations.","best_for":"B2B advisory thought leadership or speaking for African AI governance leaders.","not_for":"Paid product endorsements claiming proven business performance across African organizations.","takeaways":["AI failures are an institutional readiness problem, not a technology problem.","Treat every AI engagement as an architecture decision, not a procurement conversation.","The AI question has moved from getting access to models to governing systems of execution."],"check_first":"Confirm audience reach, professional roles, commercial terms, and partnership format.","main_ideas":["AI failures are an institutional readiness problem, not a technology problem","Treat every AI engagement as an architecture decision, not a procurement conversation","The AI question has moved from getting access to models to governing systems of execution","The capacity gap is structural, not a one-off"],"partnership_formats":[],"partnership_url":null,"brands":["Google","OpenAI"],"posts_cited":12,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"delfin-vassallo","name":"Delfin Vassallo","url":"https://b2binfluencer.marketing/creators/delfin-vassallo/","markdown_url":"https://b2binfluencer.marketing/creators/delfin-vassallo.md","descriptor":"Delfin Vassallo writes about B2B marketing, with a focus on brand-building, trust and reaching buyers in complex, long sales cycles.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/delfinvassallo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/delfin-vassallo.webp","topics":["artificial-intelligence","sales","b2b-marketing","demand-generation","ai-in-marketing","brand-strategy"],"audiences":[],"verdict":"Delfin Vassallo is most useful for brand-first B2B thought leadership on trust and long sales cycles.","best_for":"A B2B agency selling brand-first demand generation to enterprise clients with long sales cycles.","not_for":"An AI content platform seeking sponsored posts with tracked demo signups and pipeline links.","takeaways":["Branding is top 2026 priority; AI ranks 18th for B2B leaders.","Committees of 11 to 14 people research before first contact, so relationships matter.","AI-generated content can undermine trust; looking like AI is enough."],"check_first":"Confirm audience analytics and documented follower roles, industries, and seniority before contacting.","main_ideas":["Brand-building should outrank funnel mechanics in complex B2B","Stay visible to the 95% who are not buying yet","Buying committees buy relationships, not just demand capture","AI-generated content creates a credibility problem — and 'looking like AI' is enough","Research-led commentary is the working method"],"partnership_formats":[],"partnership_url":null,"brands":["Generate More – The AI SEO Agency","Obsidian","Gartner","McKinsey & Company"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"mark-schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/"},{"id":"mohammad-zumair","url":"https://b2binfluencer.marketing/creators/mohammad-zumair/"},{"id":"linda-fanaras","url":"https://b2binfluencer.marketing/creators/linda-fanaras/"}],"engagement":null},{"id":"alex-wittenberg","name":"Alex Wittenberg","url":"https://b2binfluencer.marketing/creators/alex-wittenberg/","markdown_url":"https://b2binfluencer.marketing/creators/alex-wittenberg.md","descriptor":"Alex Wittenberg writes about finance operations, financial modeling, and practical uses of AI in finance at airCFO, which manages back-office operations for tech startups.","linkedin_followers":4529,"linkedin_url":"https://www.linkedin.com/in/awittenberg17","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-wittenberg.webp","topics":["artificial-intelligence","startup","ai-in-finance"],"audiences":["cfos"],"verdict":"Alex Wittenberg is useful for finance AI content that explains context, process design, and model trust","best_for":"A fintech selling AI into CFO processes, content collaboration or advisory on practical adoption","not_for":"Security vendors targeting software engineers seeking paid sponsorships, rates, conversions, or short-form video","takeaways":["Connecting Claude to accounting and banking surfaced numbers but not the business story","People should define finance processes and decide where AI belongs, not let agents figure it out","Financial models need trust, traceability to assumptions, and access across a business"],"check_first":"Ask for audience survey, newsletter subscriber breakdown, and recent post-level results before committing budget","main_ideas":["AI is only as useful as the context you give it","Define the process first, then put AI inside it","Spreadsheets fail on trust, traceability and usability — and that is an architecture problem","Publish from inside the work, and send readers deeper"],"partnership_formats":[],"partnership_url":null,"brands":["airCFO","Mercury"],"posts_cited":9,"latest_post":"2026-09-25","similar":[{"id":"omar-zafar","url":"https://b2binfluencer.marketing/creators/omar-zafar/"},{"id":"eddie-cliff","url":"https://b2binfluencer.marketing/creators/eddie-cliff/"},{"id":"steve-hu","url":"https://b2binfluencer.marketing/creators/steve-hu/"}],"engagement":null},{"id":"lisa-sidlow","name":"Lisa Sidlow","url":"https://b2binfluencer.marketing/creators/lisa-sidlow/","markdown_url":"https://b2binfluencer.marketing/creators/lisa-sidlow.md","descriptor":"Lisa Sidlow shares B2B marketing content through TechnologyAdvice, including discussion of how AI-generated answers influence buyer decisions and how brands can build visibility through credible third-party sources.","linkedin_followers":5518,"linkedin_url":"https://www.linkedin.com/in/lisasidlow","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lisa-sidlow.webp","topics":["artificial-intelligence","content-marketing","seo","ai-search-visibility","content-strategy"],"audiences":[],"verdict":"Lisa Sidlow is most useful for explaining how AI answers and third-party sources shape B2B buyer decisions and visibility.","best_for":"A B2B marketing technology company seeking authority around AI search visibility with marketing leaders.","not_for":"A paid conversion-tracked lead campaign with guaranteed pipeline targets, retargeting, and performance guarantees.","takeaways":["AI answers shape B2B buying, so the real question is who AI is asking.","AI visibility is not just SEO or AEO; it is a whole-footprint credibility problem.","Similarweb data: buyers are 2.5 times more likely to visit a brand website after AI mention."],"check_first":"Confirm registration, attendance, job titles, company size, seniority, geography, campaign results, and partnership terms before committing.","main_ideas":["AI answers shape B2B buying, so the real question is who AI is asking","AI visibility is not just SEO or AEO; it is a whole-footprint credibility problem","B2B marketing education should be data-led, live, and open to non-technical leaders"],"partnership_formats":[],"partnership_url":null,"brands":["TechnologyAdvice","Similarweb","Finchling"],"posts_cited":10,"latest_post":"2026-10-01","similar":[{"id":"jon-lightfoot","url":"https://b2binfluencer.marketing/creators/jon-lightfoot/"},{"id":"gabriel-marguglio","url":"https://b2binfluencer.marketing/creators/gabriel-marguglio/"},{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"}],"engagement":null},{"id":"giovanna-jagger","name":"Giovanna Jagger","url":"https://b2binfluencer.marketing/creators/giovanna-jagger/","markdown_url":"https://b2binfluencer.marketing/creators/giovanna-jagger.md","descriptor":"Giovanna Jagger works on ESG, sustainability reporting, healthy buildings and workplace strategy. Their posts connect reporting requirements with practical questions about evidence, business decisions and the role of buildings and suppliers.","linkedin_followers":12650,"linkedin_url":"https://www.linkedin.com/in/giovannajagger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/giovanna-jagger.webp","topics":["supply-chain","healthcare"],"audiences":[],"verdict":"Giovanna Jagger is most useful for practical ESG reporting framing and diagnostic questions for real estate, workplace and supplier audiences.","best_for":"A sustainability consultancy thought-leadership collaboration on ESG reporting for real estate clients.","not_for":"A B2B software vendor seeking high-reach sponsorship, guaranteed impressions, published rates and trial sign-ups.","takeaways":["Reporting can guide decisions and answer real questions, not just produce disclosures.","Smaller suppliers may face sustainability questions from larger clients even when not required to report.","Buildings already hold ESG evidence that reporting never picks up."],"check_first":"Confirm whether Jagger or Wellterra will co-author, sponsor, or host, and agree fee and rights.","main_ideas":["Use reporting to change decisions, not just publications","Smaller suppliers are not exempt from client ESG questions","Buildings already hold ESG evidence that reporting never picks up","A short diagnostic beats a full report as a starting point"],"partnership_formats":[],"partnership_url":null,"brands":["Wellterra Consulting Ltd"],"posts_cited":9,"latest_post":"2026-10-01","similar":[{"id":"dunstan-allison-hope","url":"https://b2binfluencer.marketing/creators/dunstan-allison-hope/"},{"id":"axel-hesse","url":"https://b2binfluencer.marketing/creators/axel-hesse/"},{"id":"victoria-shcherbakova","url":"https://b2binfluencer.marketing/creators/victoria-shcherbakova/"}],"engagement":null},{"id":"anne-m-hirsch","name":"Anne M. Hirsch","url":"https://b2binfluencer.marketing/creators/anne-m-hirsch/","markdown_url":"https://b2binfluencer.marketing/creators/anne-m-hirsch.md","descriptor":"Anne M. Hirsch is a physician coach who helps clinicians address burnout, reconnect with professional purpose, and navigate the emotional pressures of healthcare. The work includes coaching and facilitating confidential peer discussions for clinicians.","linkedin_followers":5205,"linkedin_url":"https://www.linkedin.com/in/anne-m-hirsch-md-facp-4a681790","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anne-m-hirsch.webp","topics":["leadership","healthcare"],"audiences":[],"verdict":"Anne M. Hirsch is most useful for coaching and confidential peer discussion on clinician burnout and mid-career purpose.","best_for":"A healthcare leadership development firm commissioning a workshop or coaching series for physicians.","not_for":"A consumer health app or workplace wellness platform seeking high-volume general workforce resilience promotion.","takeaways":["Burnout builds quietly, so it rarely looks like a crisis.","Suppression is not resilience.","Mid-career unhappiness is a misalignment problem, not a reason to quit medicine."],"check_first":"Confirm audience composition, recent results, and terms before contacting them, since no rate card appears.","main_ideas":["Burnout builds quietly, so it rarely looks like a crisis","Suppression is not resilience","Mid-career unhappiness is a misalignment problem, not a reason to quit medicine","Confidential peer conversation is the format, and coaching is kept distinct from therapy","Name the private question out loud"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"amna-shabbir","url":"https://b2binfluencer.marketing/creators/amna-shabbir/"},{"id":"michael-belkin","url":"https://b2binfluencer.marketing/creators/michael-belkin/"},{"id":"nikki-festa-obrien","url":"https://b2binfluencer.marketing/creators/nikki-festa-obrien/"}],"engagement":null},{"id":"burhan-arif","name":"Burhan Arif","url":"https://b2binfluencer.marketing/creators/burhan-arif/","markdown_url":"https://b2binfluencer.marketing/creators/burhan-arif.md","descriptor":"Burhan Arif is a performance-creative specialist who combines design with customer research to develop ads and email creative for direct-to-consumer brands. Their work focuses on finding distinct creative angles, keeping email design consistent with a brand’s website, and making ads speak to real customer problems.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/burhancreatives","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/burhan-arif.webp","topics":["paid-ads","meta-ads"],"audiences":["dtc-brands"],"verdict":"Most useful for DTC brands needing customer-informed static ads and email creative that test distinct angles, not cosmetic variations.","best_for":"DTC brands spending $500K or more monthly on paid social needing static and email creative.","not_for":"Small nonprofits, one-off awareness campaigns, celebrity endorsements, or projects without customer research or ongoing creative testing.","takeaways":["Start with customer problems, not design polish, when developing ad concepts.","Test different ideas or angles, not just colors, layouts, or headlines.","Make DTC emails feel consistent with the website that brought subscribers to the brand."],"check_first":"Confirm they accept your project size and agree on testing plan and success measures.","main_ideas":["Start with the customer’s problem, not the design","Test different ideas, not just different layouts","Make ads sound like people, not pitches","Treat email as part of the same brand experience"],"partnership_formats":["Performance Creative Agency Partnership","Creative Strategy and Analysis Consultation"],"partnership_url":null,"brands":["Wasl Creative","Earth’s Secret"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"david-dokes","name":"David Dokes","url":"https://b2binfluencer.marketing/creators/david-dokes/","markdown_url":"https://b2binfluencer.marketing/creators/david-dokes.md","descriptor":"David Dokes writes about AI tools for ecommerce teams, including agents for marketing workflows and custom models for ad attribution through Polar.","linkedin_followers":23871,"linkedin_url":"https://www.linkedin.com/in/david-dokes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-dokes.webp","topics":["artificial-intelligence","ecommerce","ai-agents","dtc-ecommerce","marketing-measurement","marketing-attribution"],"audiences":["ecommerce-operators"],"verdict":"Most useful for DTC ecommerce teams wanting practical AI agent workflows for marketing analytics, attribution, and saving money.","best_for":"A DTC ecommerce brand around $5M to $800M GMV considering a talk or advisory session.","not_for":"A consumer brand seeking a paid creator placement for product demos, reach, or engagement.","takeaways":["One post lists 15 AI agent use cases already running in production DTC brands.","An agent found $16K per day of Amazon DSP spend was not incremental.","An apparent retention dip traced to a 3.6x spike in failed payments."],"check_first":"Confirm whether they accept sponsorships or paid placements, plus rates, deliverables, and audience terms.","main_ideas":["The limit on AI agents is imagination, not capability","Sort agent work by whether it unlocks money or removes work","Attribution should fit how customers buy, not a template or a black box","Metric definitions are company context, not a personal file","Prompt it, and let the output land where the team already works"],"partnership_formats":[],"partnership_url":null,"brands":["Polar","Anthropic Claude","VALABASAS"],"posts_cited":10,"latest_post":"2026-09-23","similar":[{"id":"noah-king","url":"https://b2binfluencer.marketing/creators/noah-king/"},{"id":"will-obrien","url":"https://b2binfluencer.marketing/creators/will-obrien/"},{"id":"martin-k","url":"https://b2binfluencer.marketing/creators/martin-k/"}],"engagement":null},{"id":"kory-anderson","name":"Kory Anderson","url":"https://b2binfluencer.marketing/creators/kory-anderson/","markdown_url":"https://b2binfluencer.marketing/creators/kory-anderson.md","descriptor":"Kory Anderson works in metal casting at Anderson Foundries and shares the craft of American manufacturing. Their posts also promote skilled trades as a career path for the next generation and document the 150 Case steam-engine tour.","linkedin_followers":4435,"linkedin_url":"https://www.linkedin.com/in/kory-anderson-54476418","youtube_url":"https://www.youtube.com/channel/UCXMiJ6VSdJmZdUkxFZi1LPg","photo_url":"https://b2binfluencer.marketing/assets/avatars/kory-anderson.webp","topics":[],"audiences":[],"verdict":"Kory Anderson is most useful for making foundry work and skilled trades visible through first-person manufacturing stories.","best_for":"Best for manufacturing workforce development nonprofits seeking keynotes or documentary-style skilled trades campaigns.","not_for":"This does not fit AI, software, automation, or digital manufacturing campaigns needing benchmarks and rate cards.","takeaways":["Kory Anderson describes turning pattern, sand, fire, and molten metal into castings.","They argue young people should see foundry work up close.","A tribute to the Garys recognizes workers who fix problems and teach others."],"check_first":"Confirm deliverables, terms, audience data, event date, and production calendar.","main_ideas":["Let people see and try the work","Treat skilled trades as a first-choice career","Honor the workers who pass on practical knowledge","Use demonstrations and stories to bring manufacturing to people"],"partnership_formats":["Conference or workforce-event speaking slot","Production-crew outfitting and product supply","Foundry and tour site access for filming"],"partnership_url":null,"brands":["Anderson Foundries","Carhartt","Build Freedom Summit"],"posts_cited":13,"latest_post":"2026-10-07","similar":[{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"},{"id":"johnny-eaker","url":"https://b2binfluencer.marketing/creators/johnny-eaker/"},{"id":"celina-peerman","url":"https://b2binfluencer.marketing/creators/celina-peerman/"}],"engagement":null},{"id":"muli-motola","name":"Muli Motola","url":"https://b2binfluencer.marketing/creators/muli-motola/","markdown_url":"https://b2binfluencer.marketing/creators/muli-motola.md","descriptor":"Muli Motola shares and promotes practical coverage of identity and access management (IAM) security, including identity incidents, ransomware, social engineering, and recovery testing. The posts also point readers to Acsense’s Identity Nightmares interviews and Five Nines newsletter.","linkedin_followers":8504,"linkedin_url":"https://www.linkedin.com/in/motolamuli","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muli-motola.webp","topics":["social-engineering","ransomware"],"audiences":[],"verdict":"Most useful for incident-focused IAM resilience content that explains detection, response, and recovery decisions.","best_for":"Brands wanting co-authored, opinionated IAM resilience material rather than paid reach campaigns.","not_for":"Campaigns needing guaranteed distribution to a defined buyer segment with fixed terms.","takeaways":["Recovery testing should rehearse the decision, not just measure restore speed.","Unauthorized data access is a reportable incident even without exfiltration.","Apollo Global Management breach shows controls can be bypassed when people are targeted."],"check_first":"Confirm audience breakdown and commercial terms before planning any paid placement.","main_ideas":["IAM resilience means detect, respond and recover — not just prevent","Recovery testing should rehearse the decision, not the restore","Unauthorised access is itself a reportable incident","Identity failures start in ordinary places","Fast-moving ransomware puts identity architecture under time pressure"],"partnership_formats":[],"partnership_url":null,"brands":["Acsense"],"posts_cited":12,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"wes-williams","name":"Wes Williams","url":"https://b2binfluencer.marketing/creators/wes-williams/","markdown_url":"https://b2binfluencer.marketing/creators/wes-williams.md","descriptor":"Wes Williams is a supply-chain and logistics leader whose work spans team operations, military logistics, telecommunications, and healthcare. In Williams's LinkedIn posts, they describe leading teams through complex work and connecting logistics operations to the people they serve.","linkedin_followers":657,"linkedin_url":"https://www.linkedin.com/in/wesw85","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/wes-williams.webp","topics":["leadership","supply-chain","healthcare","career-transition"],"audiences":[],"verdict":"Useful as a subject-matter voice for operations leadership content, not as a paid creator partner.","best_for":"A supply-chain services firm assessing a subject-matter voice for operations leadership content.","not_for":"Paid creator campaigns needing verified audience reach or sponsored posts.","takeaways":["They say the team helped move more than 2 billion test kits in under two years.","They describe solving hard problems head-on, then building strategies to prevent recurrence.","They chose defense logistics to contribute to something larger than oneself."],"check_first":"Confirm whether they offer sponsorships and request audience analytics before contacting them.","main_ideas":["Logistics is never just logistics: purpose is what motivates a team","Defense logistics as a deliberate choice to serve","Solve the problem head-on, then build the fix so it cannot recur","A title is not the measure of a career"],"partnership_formats":[],"partnership_url":null,"brands":["Nokia","U.S. Department of Defense"],"posts_cited":12,"latest_post":"2026-09-11","similar":[{"id":"neil-mcdonnell","url":"https://b2binfluencer.marketing/creators/neil-mcdonnell/"},{"id":"joshua-love","url":"https://b2binfluencer.marketing/creators/joshua-love/"},{"id":"nicholas-parton","url":"https://b2binfluencer.marketing/creators/nicholas-parton/"}],"engagement":null},{"id":"manuel-acevedo","name":"Manuel Acevedo","url":"https://b2binfluencer.marketing/creators/manuel-acevedo/","markdown_url":"https://b2binfluencer.marketing/creators/manuel-acevedo.md","descriptor":"Manuel Acevedo shares practical commentary on AI, e-commerce, and sales automation for businesses in Peru and Latin America. Through Collective Intelligence, Acevedo helps commercial teams assess and design AI-enabled workflows.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/manuelacevedoi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/manuel-acevedo.webp","topics":["artificial-intelligence","sales","seo","agentic-commerce","ai-search-visibility","ai-in-sales"],"audiences":[],"verdict":"Useful for explaining AI, e-commerce, and sales automation changes to commercial teams in Peru and Latin America.","best_for":"A B2B SaaS campaign for workflow, CRM, or customer-conversation software aimed at LATAM commercial teams.","not_for":"A global consumer awareness push needing verified audience demographics, or developer tutorials with code.","takeaways":["Salesforce and Anthropic put the CRM behind a conversation, raising how sales productivity is measured.","Meta's October WhatsApp pricing makes a sloppy conversation flow a cost per resolved conversation.","AI visibility runs through reviews, often not on your site; audit where assistants read them."],"check_first":"Confirm they accept sponsorships, available formats, and audience data before committing.","main_ideas":["The value of business software moves from the screen to the conversation","Cost becomes a test of whether automation was designed well","The buyer's agent compares and decides, so brands must be readable to machines","AI visibility runs through reviews, and the reviews are often not on your site","Separate what is usable today from what is still a promise"],"partnership_formats":[],"partnership_url":null,"brands":["Collective Intelligence"],"posts_cited":10,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"marisha-bakshi","name":"Marisha Bakshi","url":"https://b2binfluencer.marketing/creators/marisha-bakshi/","markdown_url":"https://b2binfluencer.marketing/creators/marisha-bakshi.md","descriptor":"Marisha Bakshi helps experienced professionals clarify their career direction and present their existing skills for the roles they want next, including when they are changing fields.","linkedin_followers":4186,"linkedin_url":"https://www.linkedin.com/in/marishabakshi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marisha-bakshi.webp","topics":["recruiting"],"audiences":[],"verdict":"Marisha Bakshi is most useful for career positioning content that turns operations experience into a clear next-role story.","best_for":"A career-coaching platform commissioning a guest article on operations experience and career change.","not_for":"A logistics-technology vendor seeking paid sponsored thought leadership tied to a launch or product category.","takeaways":["A logistics operations manager can move into customer success without a tech background.","Positioning translates existing experience, not pretending to have different experience.","A seven-month management stint included recruiting and onboarding around 15 people."],"check_first":"Ask for recent performance and commercial terms, since no media kit or rate card appears.","main_ideas":["Clarity comes before contacting recruiters","Positioning means translating experience, not pretending to have different experience","Experience is rarely missing; the language to make it land is","Teach one client situation at a time, then hand the question back"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"madison-fiore","name":"Madison Fiore","url":"https://b2binfluencer.marketing/creators/madison-fiore/","markdown_url":"https://b2binfluencer.marketing/creators/madison-fiore.md","descriptor":"Madison Fiore shares practical growth advice for direct-to-consumer brands, covering paid media, creative testing, Q4 planning, and working-capital decisions.","linkedin_followers":16127,"linkedin_url":"https://www.linkedin.com/in/madisonadelfiore","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","creator-marketing"],"audiences":["ecommerce-founders"],"verdict":"They share practical DTC growth advice on paid media, creative testing, Q4 planning, and working capital.","best_for":"DTC brands or growth agencies needing Q4 paid media and creative guidance.","not_for":"A reach-led sponsorship or paid distribution buy.","takeaways":["Black Friday is a 90-day system, not a four-day event.","Run several creative rounds and keep prospecting through the peak.","Financing ad spend is part of the growth engine."],"check_first":"Confirm sponsorship terms, audience demographics, and recent sponsored post performance.","main_ideas":["Black Friday is a 90-day system, not a four-day event","Run several creative rounds and keep prospecting through the peak","Financing ad spend is part of the growth engine","Pick one early content engine: founder-led content or a creator army"],"partnership_formats":[],"partnership_url":null,"brands":["Dash.fi"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jose-romero","name":"Jose Romero","url":"https://b2binfluencer.marketing/creators/jose-romero/","markdown_url":"https://b2binfluencer.marketing/creators/jose-romero.md","descriptor":"Jose Romero is a product manager who shares practical ideas about fintech products and product leadership. Their work includes a voice-to-form AI demo that turns spoken information into structured data for tasks such as loan applications.","linkedin_followers":1649,"linkedin_url":"https://www.linkedin.com/in/jromeropm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jose-romero.webp","topics":["artificial-intelligence","leadership","healthcare","product-management","fintech"],"audiences":["product-managers"],"verdict":"Jose Romero is most useful for practical fintech product thinking and a voice-to-form AI demo that turns spoken income into validated data.","best_for":"A fintech or healthtech product team testing a voice-to-form intake pilot.","not_for":"A consumer fintech app seeking paid sponsored posts to drive broad signups.","takeaways":["Forms should work like conversations, but validation is the product.","AI should improve the decision, not just the speed.","Voice-to-Form demo normalizes weekly income to monthly and percentage bonuses to amounts."],"check_first":"Confirm partnership terms, disclosure practice, and post-level audience analytics.","main_ideas":["Forms should work like conversations, but validation is the product","AI should improve the decision, not just the speed","Leading without authority is a product-management skill","Fintech lending work calls for data-product and credit-application skills"],"partnership_formats":[],"partnership_url":null,"brands":["PorchPass","Google Genkit","Firebase","Product School"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"vineet-madan","name":"Vineet Madan","url":"https://b2binfluencer.marketing/creators/vineet-madan/","markdown_url":"https://b2binfluencer.marketing/creators/vineet-madan.md","descriptor":"Vineet Madan works with Junction Education on instructor- and student-supportive technology for higher education. Madan has also described advisory work through MFJ Partners connecting education companies and partners.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/vineetmadan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-education"],"audiences":[],"verdict":"Vineet Madan is most useful for higher education technology adoption, implementation, and institutional trust strategy.","best_for":"Brands or campaigns focused on faculty adoption, implementation support, and sustainable growth in education.","not_for":"Short term, aggressive marketing cycles or quick, high volume market share gains.","takeaways":["Faculty adoption depends on implementation fitting instructors' daily work and adequate support.","Their team walked away from deals when incentives did not align with lasting relationships.","Partnerships should connect technology to concrete learning needs like motivation and sustainability."],"check_first":"Ask for examples of their signature work and broader career history.","main_ideas":["Faculty adoption depends on implementation, not just product quality","In education, trust and lasting adoption can matter more than rapid growth","Partnerships should connect technology to concrete learning needs"],"partnership_formats":["Institutional Technology Development","Strategic Advisory and Ecosystem Expansion"],"partnership_url":null,"brands":["Junction Education","MFJ Partners","Carnegie Learning","MUSE Virtual"],"posts_cited":10,"latest_post":"2026-09-09","similar":[{"id":"christine-c","url":"https://b2binfluencer.marketing/creators/christine-c/"},{"id":"antoinette-banks","url":"https://b2binfluencer.marketing/creators/antoinette-banks/"},{"id":"dan-greenwald","url":"https://b2binfluencer.marketing/creators/dan-greenwald/"}],"engagement":null},{"id":"owen-finch","name":"Owen Finch","url":"https://b2binfluencer.marketing/creators/owen-finch/","markdown_url":"https://b2binfluencer.marketing/creators/owen-finch.md","descriptor":"Owen Finch shares practical guidance on shipping bulky products, including how brands can compare parcel and LTL costs and manage carrier surcharges.","linkedin_followers":3258,"linkedin_url":"https://www.linkedin.com/in/owenfinch","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/owen-finch.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Owen Finch is most useful for checking bulky shipping costs and parcel versus LTL decisions.","best_for":"A direct-to-consumer bike brand shipping large boxes to homes and cutting surcharge spend.","not_for":"A consumer cycling apparel or nutrition brand seeking sponsored posts for bike buyers.","takeaways":["Additional Handling starts above 10,368 cubic inches and typically costs about $50.","Oversize begins above 17,280 cubic inches and replaces Additional Handling rather than stacking.","Negotiated rates and packaging changes can alter parcel versus LTL comparisons."],"check_first":"Confirm whether they offer paid creator placements or only fulfillment and shipping cost analysis.","main_ideas":["Make cost decisions on negotiated rates, not published ones","Carrier surcharges are a packaging problem, not just a carrier problem","A fulfillment provider should turn down most inbound work","Talk to each category about the charges that hurt it","Business claims land better with humor and specific numbers"],"partnership_formats":[],"partnership_url":null,"brands":["Red Stag Fulfillment"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"tony-runyan","url":"https://b2binfluencer.marketing/creators/tony-runyan/"},{"id":"divey-gulati","url":"https://b2binfluencer.marketing/creators/divey-gulati/"},{"id":"joe-amalfitano","url":"https://b2binfluencer.marketing/creators/joe-amalfitano/"}],"engagement":null},{"id":"cynthia-sandoval","name":"Cynthia Sandoval","url":"https://b2binfluencer.marketing/creators/cynthia-sandoval/","markdown_url":"https://b2binfluencer.marketing/creators/cynthia-sandoval.md","descriptor":"Cynthia Sandoval shares practical advice on paid media, performance marketing, and campaign measurement, including incrementality testing and platform updates.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cynthiansandoval","youtube_url":"https://www.youtube.com/channel/UCexOUM5zo5gmD-BZ6X8lZxA","photo_url":"https://b2binfluencer.marketing/assets/avatars/cynthia-sandoval.webp","topics":["paid-ads","first-party-data"],"audiences":["dtc-ecommerce"],"verdict":"Cynthia Sandoval is most useful for paid media measurement advice, incrementality testing, and platform update action lists.","best_for":"B2B performance agency or DTC brand needing incrementality and measurement strategy.","not_for":"Sponsorship or paid brand ambassador work without a disclosed package or rates.","takeaways":["Incrementality means conversions that would not have happened without the campaign.","Platform attribution can be unreliable; holdout tests, geo-split experiments, and modeled attribution assess impact.","November 2025 paid media roundup turns platform changes into account checks and migration reminders."],"check_first":"Confirm whether they accept sponsorships and ask for media kit, prior disclosures, or results.","main_ideas":["Incrementality, not platform-reported ROAS, is the standard that matters","Platform churn should arrive as a dated action list, not as news","Judge plans by testing velocity, not by forecasts","The work is delivered by a team with an agency and e-commerce bar"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"anne-heaviside","name":"Anne Heaviside","url":"https://b2binfluencer.marketing/creators/anne-heaviside/","markdown_url":"https://b2binfluencer.marketing/creators/anne-heaviside.md","descriptor":"Anne Heaviside is the founder of Upperline Legal, a legal recruiting search firm focused on Texas Big Law. The posts describe recruiting lateral corporate associates, including in tax, finance, and M&A, and emphasize transparent, market-informed recruiting.","linkedin_followers":29444,"linkedin_url":"https://www.linkedin.com/in/anne-heaviside","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anne-heaviside.webp","topics":["recruiting"],"audiences":[],"verdict":"Anne Heaviside is most useful for Texas Big Law lateral corporate associate recruiting.","best_for":"A Texas legal recruiting firm, law firm employer-brand team, or legal software vendor reaching corporate associates.","not_for":"National consumer or non-legal B2B campaigns needing broad professional reach.","takeaways":["An April 2026 post compared two Houston M&A and capital markets searches.","One kept narrow requirements and was still searching; the other widened and made three placements.","A September 2026 post names tax, finance, and M&A demand in Houston, Dallas, and Austin."],"check_first":"Confirm whether they accept sponsorships and request follower demographics and recent post engagement data before contacting.","main_ideas":["Legal recruiting needs transparency and evidence, not mass submissions","Client flexibility, not the original job spec, decides lateral searches","Candidates create leverage by entering the market early and running parallel processes","Specialize in one market and one practice cluster","In-person industry relationships shape the market read"],"partnership_formats":[],"partnership_url":null,"brands":["Upperline Legal","NALSC (National Association of Legal Search Consultants)"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"shiraz-nazeer","name":"Shiraz Nazeer","url":"https://b2binfluencer.marketing/creators/shiraz-nazeer/","markdown_url":"https://b2binfluencer.marketing/creators/shiraz-nazeer.md","descriptor":"Shiraz Nazeer writes about enterprise transformation and the challenges of putting AI to work, from managing organisational change to turning AI product ideas into secure, scalable services. The posts describe work with the Fifth9 team.","linkedin_followers":3027,"linkedin_url":"https://www.linkedin.com/in/shiraznazeer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shiraz-nazeer.webp","topics":["artificial-intelligence","cybersecurity","ai-governance","ai-agents","enterprise-ai","digital-transformation"],"audiences":[],"verdict":"Useful for accessible thought leadership on enterprise AI risk, change and industrialisation for regulated transformation audiences.","best_for":"Resilience, AI governance or security vendors targeting transformation, risk and security leaders at large regulated enterprises.","not_for":"AI product or consumer tech brands needing guaranteed reach, rate card and verified audience breakdown.","takeaways":["Autonomous AI may already be inside regulated enterprises, so redesign operations rather than only harden defences.","Stalled transformation is mass psychology, not just a tooling or communications problem.","Small AI teams must invent and industrialise at once, including security, governance and reliable scale."],"check_first":"Ask for commercial terms and audience composition; posts show no sponsorship offer or rate card.","main_ideas":["Assume autonomous AI is already inside the walls","Stalled transformation is mass psychology, not a tooling problem","Small AI teams must invent and industrialise at once"],"partnership_formats":[],"partnership_url":null,"brands":["Fifth9"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"tom-clarke","name":"Tom Clarke","url":"https://b2binfluencer.marketing/creators/tom-clarke/","markdown_url":"https://b2binfluencer.marketing/creators/tom-clarke.md","descriptor":"Tom Clarke runs Reason8, a web design business that helps firms shape and improve their websites. Clarke's posts discuss typography, website compliance, choosing suitable projects, and lessons from running the business.","linkedin_followers":22181,"linkedin_url":"https://www.linkedin.com/in/tom-clarke-reason8","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-clarke.webp","topics":[],"audiences":["agency-owners"],"verdict":"Tom Clarke is useful for professional-services website redesigns that connect typography, compliance, and business fit.","best_for":"A professional services firm redesigning its website and clarifying its client promise.","not_for":"A consumer or DTC brand buying a fixed sponsored-content placement.","takeaways":["Typeface choice should start with how a business should feel to readers.","They declined an £8,500 project because repeated agency changes suggested a deeper client gap.","Compliance review includes registration numbers, SRA complaints procedures, FCA promotion rules, and accessibility."],"check_first":"Confirm whether they offer a partnership or paid placement before proposing a campaign.","main_ideas":["Choose typography for the impression the business should make","Repeated project failures can point to a problem with the project requirements, not just the agency","Say no to work that does not serve the business","Treat compliance as part of a professional-services website review"],"partnership_formats":[],"partnership_url":null,"brands":["Reason8"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"saikat-sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/"},{"id":"burhan-arif","url":"https://b2binfluencer.marketing/creators/burhan-arif/"},{"id":"james-wilkinson","url":"https://b2binfluencer.marketing/creators/james-wilkinson/"}],"engagement":null},{"id":"raymond-akpan","name":"Raymond Akpan","url":"https://b2binfluencer.marketing/creators/raymond-akpan/","markdown_url":"https://b2binfluencer.marketing/creators/raymond-akpan.md","descriptor":"Raymond Akpan shares practical cybersecurity guidance and career education, including advice on multi-factor authentication, browser-extension risks and phishing. Akpan has also hosted a webinar on cybersecurity career paths and job-ready skills.","linkedin_followers":2090,"linkedin_url":"https://www.linkedin.com/in/raymond-akpan-32b92241","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/raymond-akpan.webp","topics":["cybersecurity","identity-security"],"audiences":[],"verdict":"Raymond Akpan is most useful for practical cybersecurity guidance and career education for beginners and career switchers.","best_for":"A cybersecurity training company wanting a live session on MFA, browser security and phishing awareness.","not_for":"An established security vendor seeking advanced technical content and guaranteed reach for enterprise leaders.","takeaways":["Traditional multi-factor authentication is not always phishing-resistant; passkeys and FIDO-based approaches are stronger.","Browser extensions with elevated permissions can allow access; remove unused or unknown extensions and limit all-site access.","Akpan hosted a free webinar mapping SOC, penetration testing, governance risk compliance, and cloud security tracks."],"check_first":"Ask for a recording or evidence of the September webinar instruction before committing.","main_ideas":["MFA is a floor, not a finish line","Judge a security control by what it fails to stop","Extension permissions are an everyday hygiene task","AI pushes phishing from spotting to verifying","Close the gap between learning cybersecurity and being job-ready"],"partnership_formats":[],"partnership_url":null,"brands":["ELITE 247 TECH HUB"],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"stephen-porritt","name":"Stephen Porritt","url":"https://b2binfluencer.marketing/creators/stephen-porritt/","markdown_url":"https://b2binfluencer.marketing/creators/stephen-porritt.md","descriptor":"Stephen Porritt is a B2B content marketer and writer who shares practical views on content strategy, sales, and how marketing can support sales teams.","linkedin_followers":628,"linkedin_url":"https://www.linkedin.com/in/content-dark-lord","youtube_url":null,"photo_url":null,"topics":["sales","content-marketing","content-strategy","sales-and-marketing-alignment"],"audiences":[],"verdict":"They are most useful for a B2B thought-leadership article on marketing as a support class for sales and customer success.","best_for":"Fits a B2B content agency targeting marketing leaders at SaaS and professional-services firms.","not_for":"Does not fit sponsored posts or gated reports feeding automated sales follow-up and cold calls.","takeaways":["Marketing is a support class judged by whether sales still has to cold-call.","Gated content fails if it does not deliver promised thing and treats downloads as buyers.","Software content should be written for the researcher, not only the buyer."],"check_first":"Confirm whether they accept paid placements and request recent portfolio and audience analytics.","main_ideas":["Marketing is a support class, judged by whether sales still has to cold-call","Gated content fails when it does not deliver the promised thing and treats every download as a buyer","Software content should be written for the researcher, not only the buyer","Plain, story-led posts with one working idea and a clear takeaway","Use professional reach to circulate content-marketing roles"],"partnership_formats":[],"partnership_url":null,"brands":["Buy Box Experts"],"posts_cited":10,"latest_post":"2026-07-28","similar":[],"engagement":null},{"id":"mike-martinussen","name":"Mike Martinussen","url":"https://b2binfluencer.marketing/creators/mike-martinussen/","markdown_url":"https://b2binfluencer.marketing/creators/mike-martinussen.md","descriptor":"Mike Martinussen is a B2B go-to-market and revenue advisor who helps companies improve sales execution, build scalable sales processes, and strengthen revenue leadership. Their work includes GTM audits and reboots, sales-team coaching, and fractional sales leadership.","linkedin_followers":4162,"linkedin_url":"https://www.linkedin.com/in/mikemartinussen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-martinussen.webp","topics":["artificial-intelligence","leadership","sales","startup","revenue-operations","ai-in-sales","go-to-market-strategy","sales-leadership","b2b-sales","sales-forecasting","sales-coaching","founder-led-sales"],"audiences":["revenue-leaders"],"verdict":"Useful for B2B SaaS sales execution and revenue leadership advice, including GTM audits and fractional sales leadership.","best_for":"A B2B SaaS company scaling founder-led sales seeking fractional CRO support or a 90-day GTM reboot.","not_for":"Consumer wellness or personal-finance campaigns needing demographic guarantees, disclosed sponsored posts, or proven reach.","takeaways":["Technology can accelerate a sales strategy, but it cannot replace one.","Selling capacity, not headcount, is the metric Martinussen wants revenue leaders to manage.","Name the problem, diagnose it first, then commit to the fix."],"check_first":"Confirm client outcomes, recent post engagement, audience data, and whether they accept sponsorships.","main_ideas":["Technology can accelerate a sales strategy, but it cannot replace one","Selling capacity, not headcount, is the metric Martinussen wants revenue leaders to manage","Name the problem, diagnose it first, then commit to the fix"],"partnership_formats":[],"partnership_url":null,"brands":["Martinussen GTM & Revenue Advisory"],"posts_cited":9,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"adele-nasr","name":"Adele Nasr","url":"https://b2binfluencer.marketing/creators/adele-nasr/","markdown_url":"https://b2binfluencer.marketing/creators/adele-nasr.md","descriptor":"Adele Nasr is a marketing professional who discusses consumer pricing and brand strategy, and moderates conversations with ecommerce and marketing leaders.","linkedin_followers":12337,"linkedin_url":"https://www.linkedin.com/in/adelenasr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adele-nasr.webp","topics":["ecommerce","supply-chain"],"audiences":[],"verdict":"Most useful for marketing thought leadership on inflation, tariffs, pricing, and supply-chain choices for ecommerce and marketing leaders.","best_for":"B2B marketing or retail strategy brands needing an editorial expert for executive webinars, panels, or interviews.","not_for":"Consumer product launches needing sponsored short-form video, product demos, media kits, or performance reporting.","takeaways":["Easing inflation does not remove price concerns; brands should reinforce value and retention.","When inventory is constrained, stay visible without promoting products that cannot ship.","Tariffs and paused shipments lead marketers to consider brand-building or evergreen content."],"check_first":"Confirm audience demographics, recent post performance, availability, and commercial terms before planning a partnership.","main_ideas":["Discounting isn’t value: brands should justify the price","When inventory is constrained, stay visible without promoting what can’t ship","Inflation puts retention and spend efficiency first","Make market commentary a peer conversation, not a broadcast"],"partnership_formats":[],"partnership_url":null,"brands":["GROW LA"],"posts_cited":9,"latest_post":"2026-06-23","similar":[{"id":"dani-goldman","url":"https://b2binfluencer.marketing/creators/dani-goldman/"},{"id":"james-walton","url":"https://b2binfluencer.marketing/creators/james-walton/"},{"id":"victor-s-voinovich","url":"https://b2binfluencer.marketing/creators/victor-s-voinovich/"}],"engagement":null},{"id":"kristen-bedell","name":"Kristen Bedell","url":"https://b2binfluencer.marketing/creators/kristen-bedell/","markdown_url":"https://b2binfluencer.marketing/creators/kristen-bedell.md","descriptor":"Kristen Bedell writes about marketing analytics, measurement, and attribution, including how businesses can maintain tracking, interpret differences between reporting platforms, and account for fragmented customer journeys.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kristen-bedell-81032b162","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kristen-bedell.webp","topics":["marketing-attribution"],"audiences":["b2b-marketing-teams"],"verdict":"Kristen Bedell is most useful for thought leadership on marketing analytics, attribution, and Google Tag Manager governance.","best_for":"A B2B marketing analytics consultancy running a thought-leadership partnership on GTM governance and attribution measurement.","not_for":"A tag-management or martech vendor launch needing implementation walkthroughs, named customer results, or reach commitments.","takeaways":["Attribution feels less certain because buying behavior has scattered, not because measurement broke.","GA4, ad platforms and CRM report different numbers because they measure different things.","Vendor changes prompt review of Google Tag Manager access, publishing rights, and ownership."],"check_first":"Confirm partnership formats and request recent LinkedIn audience analytics and role verification.","main_ideas":["Attribution feels less certain because buying behavior has scattered, not because measurement broke","GA4, ad platforms and CRM report different numbers because they measure different things","Analytics work continues after the project that created it","Who still has publishing rights in the tag container"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"serena-montefusco","name":"Serena Montefusco","url":"https://b2binfluencer.marketing/creators/serena-montefusco/","markdown_url":"https://b2binfluencer.marketing/creators/serena-montefusco.md","descriptor":"Serena Montefusco shares research and practical approaches to cybersecurity education in Italian higher education and public institutions. Montefusco's posts highlight work on the Cyber Sapere initiative, including gamified training, digital skills, and building a stronger culture of cybersecurity.","linkedin_followers":1821,"linkedin_url":"https://www.linkedin.com/in/serena-montefusco-4a8b15129","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"Serena Montefusco is most useful for cybersecurity education content and research for Italian universities and public institutions.","best_for":"A higher education technology firm co-developing scenario-based training or a short course for universities.","not_for":"Consumer cybersecurity brands seeking paid short-form video and high-volume social promotion for subscriptions.","takeaways":["Gamification and simulations make security training stick.","New EU cybersecurity rules are a training problem, not just compliance.","Research should leave proceedings and become something institutions can adopt."],"check_first":"Ask for the papers' methods and findings, and recent per-post results on comparable topics.","main_ideas":["Gamification and simulations make security training stick","New EU cybersecurity rules are a training problem, not just a compliance one","Research should leave the proceedings and become something institutions can adopt","The research is meant to be presented, not only published"],"partnership_formats":[],"partnership_url":null,"brands":["HSPI S.p.A.","Ministero dell'Università e della Ricerca","Pixel International Conferences","Filodiritto"],"posts_cited":9,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"andre-marciniak","name":"Andre Marciniak","url":"https://b2binfluencer.marketing/creators/andre-marciniak/","markdown_url":"https://b2binfluencer.marketing/creators/andre-marciniak.md","descriptor":"Andre Marciniak works on Shopify Plus ecommerce builds and Shopify POS rollouts, connecting online and in-store systems for retail and wholesale businesses. Posts also discuss conversion-rate optimization and how commerce infrastructure affects marketing performance.","linkedin_followers":1452,"linkedin_url":"https://www.linkedin.com/in/andre-marciniak-5679a5185","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andre-marciniak.webp","topics":["ecommerce","paid-ads"],"audiences":[],"verdict":"Andre Marciniak is most useful for practical Shopify Plus and POS implementation case studies.","best_for":"Shopify Plus agencies, ERP vendors, or commerce platforms seeking technical case studies.","not_for":"Paid sponsorship campaigns priced on reach, targeting proof, or standard media buys.","takeaways":["The Fantastic Framing rollout linked Shopify Plus and POS across 13 locations.","A Shopify Plus migration post reports 6.87 average Monday ROAS attributed to platform changes.","Tyre Depot runs wholesale accounts, price lists, payment terms, and ERP stock on Shopify."],"check_first":"Confirm audience demographics, post engagement, and whether a paid sponsorship is available.","main_ideas":["Most retail growth problems are systems problems, not marketing problems","Platform infrastructure, not Ads Manager, is often the real constraint on paid performance","Shopify Plus is not only for direct-to-consumer retail — it can run wholesale in the same store","Multi-location POS is where retail rollouts are won or lost","Close the loop between in-store purchases and online advertising and lifecycle messaging"],"partnership_formats":[],"partnership_url":null,"brands":["Fantastic Framing","Tyre Depot","Shopify"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"ash-davis","name":"Ash Davis","url":"https://b2binfluencer.marketing/creators/ash-davis/","markdown_url":"https://b2binfluencer.marketing/creators/ash-davis.md","descriptor":"Ash Davis shares and offers lead-generation marketing systems for financial advisors, combining paid ads, content and automated funnels to attract prospects and book appointments.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ashleydavis90","youtube_url":"https://www.youtube.com/channel/UCj_U_xPoe5TMKHUnqrLg6bQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/ash-davis.webp","topics":["paid-ads","content-marketing","lead-generation"],"audiences":[],"verdict":"Ash Davis is most useful for lead generation systems for financial advisors using Meta Ads, content and funnels.","best_for":"A financial advisor marketing agency or advisor-facing platform needing a repeatable appointment pipeline.","not_for":"A consumer fintech, wealth app or D2C brand seeking sponsorship or paid placement for awareness.","takeaways":["A Meta Ads campaign booked 63 self-booked appointments in about 2.5 months.","One case reports 1,452 leads, $5.30 per lead and $122 per appointment.","Buying leads rents someone else's client acquisition system; building one means owning it."],"check_first":"Confirm platform demographics and recent comparable Meta Ads and funnel results for advisor campaigns.","main_ideas":["Buying leads is renting someone else's client acquisition system; building one means owning it","Paid ads trade money for clients, while prospecting and content trade time","The right traffic beats more traffic","Paid ads work best combined with content and prospecting, not instead of them","Build trust before asking for the booking"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"beth-thorson","name":"Beth Thorson","url":"https://b2binfluencer.marketing/creators/beth-thorson/","markdown_url":"https://b2binfluencer.marketing/creators/beth-thorson.md","descriptor":"Beth Thorson works on go-to-market strategy and partnerships in logistics and supply chain. Beth founded Relentless Growth Collective to help founders build scalable, team-led growth, and says Beth has joined Auger as VP of Strategic Partnerships.","linkedin_followers":5713,"linkedin_url":"https://www.linkedin.com/in/beth-thorson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/beth-thorson.webp","topics":["artificial-intelligence","supply-chain","startup","go-to-market-strategy"],"audiences":["supply-chain-leaders"],"verdict":"Most useful for logistics and supply chain go-to-market advice on moving from founder-led selling to team systems.","best_for":"A freight-forwarding software company at $5 to $15M ARR moving to team-run go-to-market.","not_for":"A cybersecurity vendor buying sponsored posts or guaranteed reach outside logistics.","takeaways":["Growth holds when focus and alignment replace hustle and instinct.","Founders should stop selling and become ambassadors for the vision.","Go-to-market is moving toward ecosystems and empathy, with AI underneath rather than in charge."],"check_first":"Confirm available capacity given the Auger VP role and agree scope, fees, and deliverables.","main_ideas":["Growth holds only when focus and alignment replace hustle and instinct","Founders should stop selling and become ambassadors for the vision","Go-to-market is moving toward ecosystems and empathy, with AI underneath rather than in charge","Repositioning a product around the buyer it was actually built for","A move from advising founders to a partnerships role inside a supply chain company"],"partnership_formats":["Go-to-market advisory engagement"],"partnership_url":null,"brands":["Relentless Growth Collective","Auger","Moddule"],"posts_cited":11,"latest_post":"2026-08-19","similar":[{"id":"natalia-dubnyak","url":"https://b2binfluencer.marketing/creators/natalia-dubnyak/"},{"id":"susan-gold","url":"https://b2binfluencer.marketing/creators/susan-gold/"},{"id":"romain-libeau","url":"https://b2binfluencer.marketing/creators/romain-libeau/"}],"engagement":null},{"id":"matti-perkki","name":"Matti Perkkiö","url":"https://b2binfluencer.marketing/creators/matti-perkki/","markdown_url":"https://b2binfluencer.marketing/creators/matti-perkki.md","descriptor":"Matti Perkkiö shares practical ideas about using AI in construction, sales, and business software, including CRM and ERP systems.","linkedin_followers":27134,"linkedin_url":"https://www.linkedin.com/in/mattiperkkio","youtube_url":"https://www.youtube.com/channel/UCMwQqAAdYth6A6NtH0WuoTg","photo_url":"https://b2binfluencer.marketing/assets/avatars/matti-perkki.webp","topics":["artificial-intelligence","sales","ai-adoption","ai-in-sales"],"audiences":[],"verdict":"They are useful for practical AI explanations for Finnish construction and sales, with CRM and ERP context.","best_for":"Finnish B2B software vendor running a webinar or podcast on AI in sales or construction operations.","not_for":"North American IT or procurement campaign for English-only enterprise software with no construction or sales angle.","takeaways":["AI's limit is the knowledge you feed it, not the model.","Sales AI earns its place by sitting inside the sales process.","Adoption is a staff-behaviour problem, not just a software purchase."],"check_first":"Confirm paid placement status, sponsorship policy, pricing, audience analytics, and comparable campaign results.","main_ideas":["AI's limit is the knowledge you feed it, not the model","Sales AI earns its place by sitting inside the sales process","Customer understanding and human connection outrank the tooling","Adoption is a staff-behaviour problem, not just a software purchase"],"partnership_formats":["Discounted trial embedded in an argument post","Tool that plugs directly into a sales or operations system","In-person session at an industry event"],"partnership_url":null,"brands":["Easoft","Revial.ai","Faction","Signal to Scale"],"posts_cited":9,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"gianna-cestone","name":"Gianna Cestone","url":"https://b2binfluencer.marketing/creators/gianna-cestone/","markdown_url":"https://b2binfluencer.marketing/creators/gianna-cestone.md","descriptor":"Gianna Cestone creates practical guidance and training for UGC creators on pricing, contracts, usage rights, pitching, and getting paid.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gianna-cestone-0a2a0a183","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gianna-cestone.webp","topics":[],"audiences":[],"verdict":"Gianna Cestone is most useful for co-branded creator education on contracts, pricing, usage rights, and payment terms.","best_for":"A UGC or creator platform seeking a co-branded guide or webinar on creator contracts and pricing.","not_for":"Consumer brand campaigns needing product-demo video production or selection by reach and views.","takeaways":["Write rates and usage terms down before a negotiation call.","Net 60 means financing a brand for two months.","Work made for hire sells copyright, not rents the video."],"check_first":"Ask for recent audience data and any sponsorship or usage terms before proposing a format.","main_ideas":["Write the rate down before the call: a decision made live is a decision made badly","Usage rights are a separate paid line; work made for hire sells the copyright","Payment terms decide when money you have earned arrives","Repeat business follows low-friction paperwork, not low rates","Sending the pitch is the skill; the reply rate is arithmetic after that"],"partnership_formats":["One-to-one paid strategy call","7-Day UGC Challenge","UGC Pro Accelerator","Checklist delivered by keyword"],"partnership_url":null,"brands":["Its Social Gi","UGC Pro Accelerator"],"posts_cited":12,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"rick-kloete","name":"Rick Kloete","url":"https://b2binfluencer.marketing/creators/rick-kloete/","markdown_url":"https://b2binfluencer.marketing/creators/rick-kloete.md","descriptor":"Rick Kloete works in executive search and recruiting, and writes about helping firms clarify hiring goals, use AI with human judgment, and distinguish their services from competing offers.","linkedin_followers":23348,"linkedin_url":"https://www.linkedin.com/in/rickkloete","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rick-kloete.webp","topics":["artificial-intelligence","recruiting","ai-in-recruiting"],"audiences":["service-business-owners"],"verdict":"Rick Kloete is most useful for content on clear hiring goals, differentiated recruiting offers, and AI with human judgment.","best_for":"An executive search firm selling to hiring executives on process, seeking a named content partner.","not_for":"A high-volume staffing or AI sourcing-automation vendor buying scripted sponsored posts with payment per placement.","takeaways":["Action without a clear goal is just noise.","A service business should not be a me too offer.","AI helps recruiting only with a Human in the Loop."],"check_first":"Confirm audience seniority, function, and industry mix, and capacity for few clients a year.","main_ideas":["Action without a clear goal is just noise","A service business should not be a “me too” offer","AI helps recruiting only with “a Human in the Loop”","Ask clients what success looks like before selling them anything"],"partnership_formats":[],"partnership_url":null,"brands":["Robert Cialdini (Influence)","Simon Sinek"],"posts_cited":9,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"julio-c-sar-g-mez-garc-a","name":"Julio César Gómez García","url":"https://b2binfluencer.marketing/creators/julio-c-sar-g-mez-garc-a/","markdown_url":"https://b2binfluencer.marketing/creators/julio-c-sar-g-mez-garc-a.md","descriptor":"Julio César Gómez García is a chemical-industry professional whose work focuses on production, formulation, and continuous improvement, including Lean Manufacturing, quality, and sustainability.","linkedin_followers":328,"linkedin_url":"https://www.linkedin.com/in/juliocesargomezgarcia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/julio-c-sar-g-mez-garc-a.webp","topics":["continuous-improvement","lean-manufacturing"],"audiences":[],"verdict":"They are most useful for explaining chemical production, Lean methods, and water-based surface protection to industry readers.","best_for":"Specialty coatings or chemical manufacturers selling water-based surface protection to plant, process, and quality leaders.","not_for":"Consumer home-care awareness campaigns for household cleaners aimed at everyday shoppers with large measured audiences.","takeaways":["5S exposes wasted time, unnecessary movement, and non-value inventory in production.","Water-based nanotechnology can match solvent-based surface protection while reducing pollution.","Lean Manufacturing, ISO 9001, and formulation work link to lower-emission models."],"check_first":"Confirm named projects, measured results, audience demographics, and engagement for comparable Lean and sustainability posts.","main_ideas":["Efficiency and environmental commitment belong in the same production plan","Lean Manufacturing makes hidden waste visible before companies buy more equipment","Water-based nanotechnology can match solvent-based surface protection while reducing pollution"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-15","similar":[{"id":"gustavo-diaz","url":"https://b2binfluencer.marketing/creators/gustavo-diaz/"},{"id":"carla-acevey","url":"https://b2binfluencer.marketing/creators/carla-acevey/"},{"id":"pablo-moena","url":"https://b2binfluencer.marketing/creators/pablo-moena/"}],"engagement":null},{"id":"cristian-frunze","name":"Cristian Frunze","url":"https://b2binfluencer.marketing/creators/cristian-frunze/","markdown_url":"https://b2binfluencer.marketing/creators/cristian-frunze.md","descriptor":"Cristian Frunze builds Ken, a cold-email and sales-tooling product, and shares practical views on outbound systems and the tools used to run them.","linkedin_followers":3964,"linkedin_url":"https://www.linkedin.com/in/cristian-frunze","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cristian-frunze.webp","topics":["sales"],"audiences":[],"verdict":"Frunze shares practical views on cold-email infrastructure, outbound systems, and tool choices, based on building Ken.","best_for":"A deliverability or email-verification vendor, not a campaign-sending platform, focused on separate domains, warmup, and verification.","not_for":"A cold-email sequencing platform, CRM, or marketing suite seeking endorsement for cold outreach through its own infrastructure.","takeaways":["Cold outreach through a main CRM can put more than email at risk.","Ken replaced Instantly, Smartlead, Clay, and Apollo in their current stack.","They call Clay impressive while questioning whether founders want to operate complex stacks."],"check_first":"Confirm audience demographics, recent comparable results, and rate card or partnership terms.","main_ideas":["Cold outreach doesn’t belong on platforms your business already depends on","The bottleneck in outbound is the operator, not the data layer","Tools get replaced when they add operator load, including with in-house builds","Specific, named picks instead of general recommendations"],"partnership_formats":[],"partnership_url":null,"brands":["Ken","Clay","HubSpot"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"},{"id":"denis-panjuta","url":"https://b2binfluencer.marketing/creators/denis-panjuta/"},{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"}],"engagement":null},{"id":"isabelle-q","name":"Isabelle Q.","url":"https://b2binfluencer.marketing/creators/isabelle-q/","markdown_url":"https://b2binfluencer.marketing/creators/isabelle-q.md","descriptor":"Isabelle Quevilly works on sustainability at Meta, including efforts to reduce emissions across advertising and Meta’s value chain. Her posts also show experience with advertising-industry sustainability initiatives and judging the Ad Net Zero Awards.","linkedin_followers":5008,"linkedin_url":"https://www.linkedin.com/in/isabellequevilly","youtube_url":null,"photo_url":null,"topics":["supply-chain"],"audiences":[],"verdict":"Useful for judging and explaining measurable advertising sustainability work, not paid creator content.","best_for":"Sustainability marketing agencies or green advertising award programmes needing a judge.","not_for":"Campaigns buying paid creator content, sponsored posts or reach guarantees.","takeaways":["Strongest green award entries had ISO certifications, carbon accounting and recorded emissions numbers.","Weakest entries relied on a recycled tagline and a stock image of a forest.","Vauxhall EV campaign cited 54,973 tonnes of CO2 saved and 43,000 petrol-to-electric switches."],"check_first":"Ask for past sponsored work, a rate card and audience demographics if paid content matters.","main_ideas":["Judge green marketing on verified numbers, not presentation","Sustainability and growth are the same goal, not separate agendas","Advertising emissions need shared standards and common metrics","Decarbonisation reaches into the supply chain, not just campaigns"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Vauxhall","Ad Net Zero","Campaign UK"],"posts_cited":11,"latest_post":"2026-06-22","similar":[],"engagement":null},{"id":"vijay-mehra","name":"Vijay Mehra","url":"https://b2binfluencer.marketing/creators/vijay-mehra/","markdown_url":"https://b2binfluencer.marketing/creators/vijay-mehra.md","descriptor":"Vijay Mehra is a manufacturing technology leader who writes about using AI and digital transformation to improve industrial operations and business results. Mehra's posts focus on moving AI beyond pilots into workflows such as predictive maintenance, yield and energy optimization, and supply-chain planning.","linkedin_followers":1833,"linkedin_url":"https://www.linkedin.com/in/vijay-mehra-cio-cto-cdo-advisor","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","enterprise-ai","digital-transformation","industrial-ai"],"audiences":[],"verdict":"Vijay Mehra is most useful for executive commentary on scaling industrial AI from pilots into operations and financial results.","best_for":"A manufacturing technology consultancy seeking a keynote or advisory engagement on scaling AI in heavy industry.","not_for":"A B2B software vendor seeking paid social amplification with contracted reach and measured engagement.","takeaways":["Scaling AI in heavy industry is an execution problem, not a technology problem.","The CIO's mandate is enterprise value, and boards now ask what the return is.","AI scaling depends on the CEO and the CIO acting together."],"check_first":"Confirm recent post results, audience survey data, and session recording.","main_ideas":["Scaling AI in heavy industry is an execution problem, not a technology problem","The CIO's mandate is enterprise value, and boards now ask what the return is","AI scaling depends on the CEO and the CIO acting together","Anchor commentary in analyst research, then hand the question to peers"],"partnership_formats":[],"partnership_url":null,"brands":["U.S. Steel","The Open Group"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"deva-i-j","url":"https://b2binfluencer.marketing/creators/deva-i-j/"},{"id":"rani-tiwari","url":"https://b2binfluencer.marketing/creators/rani-tiwari/"},{"id":"arungalai-anbarasu","url":"https://b2binfluencer.marketing/creators/arungalai-anbarasu/"}],"engagement":null},{"id":"eric-ciampoli","name":"Eric Ciampoli","url":"https://b2binfluencer.marketing/creators/eric-ciampoli/","markdown_url":"https://b2binfluencer.marketing/creators/eric-ciampoli.md","descriptor":"Eric Ciampoli shares practical guidance on manufacturing operations, including process improvement, ERP alignment, automation, and keeping plant documentation useful and current. The posts also describe ECIC Industrial Consultants’ work helping manufacturers improve operations.","linkedin_followers":3127,"linkedin_url":"https://www.linkedin.com/in/ericciampoli","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-ciampoli.webp","topics":["operational-excellence","industrial-automation","continuous-improvement","lean-manufacturing","manufacturing-operations"],"audiences":["manufacturing-leaders"],"verdict":"Useful for grounded manufacturing operations thought leadership on process constraints, ERP fit, automation readiness, and current plant documentation.","best_for":"ERP implementation partners or industrial-software vendors seeking a co-produced thought leadership series for plant operations readers.","not_for":"Automation vendors seeking immediate purchase intent, engagement guarantees, rate cards, or sponsored video within four weeks.","takeaways":["Pushing already fast operations may not raise throughput if another step is the constraint.","Automating an unstable process can make its problems happen faster.","An ERP can be technically correct and still fail on the plant floor."],"check_first":"Confirm rates, deliverables, approval steps, exclusivity, partnership route, and audience demographics.","main_ideas":["Find the constraint instead of pushing the areas that already work","Stabilize the process before automating it","An ERP can be technically correct and still fail on the plant floor","Documentation that falls behind the plant becomes operational risk","Consulting experience is the front end; operational intelligence is the product"],"partnership_formats":[],"partnership_url":null,"brands":["ECIC Industrial Consultants","OPSIDIAN"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"tim-stuart","url":"https://b2binfluencer.marketing/creators/tim-stuart/"},{"id":"jay-byam","url":"https://b2binfluencer.marketing/creators/jay-byam/"},{"id":"mick-holly","url":"https://b2binfluencer.marketing/creators/mick-holly/"}],"engagement":null},{"id":"christina-danforth","name":"Christina Danforth","url":"https://b2binfluencer.marketing/creators/christina-danforth/","markdown_url":"https://b2binfluencer.marketing/creators/christina-danforth.md","descriptor":"Christina Danforth is an HR professional, author of *Becoming a Human Resources Professional*, and speaker on HR leadership. Danforth's work also explores using digital twins and AI for learning and development, including multilingual training.","linkedin_followers":9059,"linkedin_url":"https://www.linkedin.com/in/christinadanforth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christina-danforth.webp","topics":["artificial-intelligence","leadership","hr"],"audiences":[],"verdict":"Christina Danforth is most useful for HR career guidance and practical examples of AI and digital twins in learning and development.","best_for":"Global L&D teams and HR career publishers running training or career guidance campaigns.","not_for":"Technical or engineering audiences needing AI architecture, model quality, or enterprise deployment verdicts.","takeaways":["HR professionals should own their professional narrative and press for a leadership seat.","Digital twins can remove cost and scheduling friction from L&D course production.","Multilingual delivery is a leading reason for L&D to adopt digital twins."],"check_first":"Confirm audience job function, seniority, geography, and per-post engagement for comparable topics.","main_ideas":["HR professionals should own their story and press for a leadership seat","Digital twins can remove cost and scheduling friction from L&D course production","Multilingual delivery is a leading reason for L&D to adopt digital twins","AI voice and avatar tools are worth trying in public, even playfully","Practical HR career guidance should be easy to reach"],"partnership_formats":[],"partnership_url":null,"brands":["Spotify","ElevenLabs","DanforthAI","Tri-State SHRM Conference"],"posts_cited":15,"latest_post":"2026-10-03","similar":[{"id":"paul-falcone","url":"https://b2binfluencer.marketing/creators/paul-falcone/"},{"id":"tom-peace","url":"https://b2binfluencer.marketing/creators/tom-peace/"},{"id":"jeffrey-mac-boham","url":"https://b2binfluencer.marketing/creators/jeffrey-mac-boham/"}],"engagement":null},{"id":"angela-hodgson","name":"Angela Hodgson","url":"https://b2binfluencer.marketing/creators/angela-hodgson/","markdown_url":"https://b2binfluencer.marketing/creators/angela-hodgson.md","descriptor":"Angela Hodgson works with manufacturing and engineering businesses on leadership and growth. Her work includes helping senior teams identify barriers to performance, strengthen leadership, and agree practical improvement priorities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/angelahodgson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/angela-hodgson.webp","topics":["leadership","startup"],"audiences":["manufacturing-leaders"],"verdict":"Useful for manufacturing and engineering leadership talks on retaining women and strengthening senior teams.","best_for":"A leadership development provider or manufacturer campaign on senior teams and retaining women.","not_for":"An employer brand campaign to attract women into entry level production and engineering roles.","takeaways":["Leadership development is a budget to protect, not the first thing to cut.","The person who saves the day every week is a bottleneck, not a hero.","Retaining women in manufacturing matters as much as recruiting them."],"check_first":"Ask for audience composition data, rate card, fee terms and partnership inquiry route.","main_ideas":["Leadership development is a budget to protect, not the first thing to cut","The person who saves the day every week is a bottleneck, not a hero","Retaining women in manufacturing matters as much as recruiting them","Growth should reduce how much the owner carries, not increase it","Back yourself: charge for the value, not the hours"],"partnership_formats":[],"partnership_url":null,"brands":["Ignite Improvement","Bentley","Women in Manufacturing UK"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"glynis-e-devine","url":"https://b2binfluencer.marketing/creators/glynis-e-devine/"},{"id":"tricia-dempsey","url":"https://b2binfluencer.marketing/creators/tricia-dempsey/"},{"id":"ethan-giffin","url":"https://b2binfluencer.marketing/creators/ethan-giffin/"}],"engagement":null},{"id":"alexandre-miny-de-tornaco","name":"Alexandre Miny de Tornaco","url":"https://b2binfluencer.marketing/creators/alexandre-miny-de-tornaco/","markdown_url":"https://b2binfluencer.marketing/creators/alexandre-miny-de-tornaco.md","descriptor":"Alexandre Miny de Tornaco explains how businesses can use AI agents and connected tools, and shares examples of AI-agent training at DataBird.","linkedin_followers":9239,"linkedin_url":"https://www.linkedin.com/in/alexandre-miny-de-tornaco","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-agents"],"audiences":[],"verdict":"Useful for explaining AI agents, MCP connections, and DataBird training in practical terms.","best_for":"A B2B AI training company wanting a course or workshop on agents and enterprise integration.","not_for":"An English-language developer-tools vendor wanting a paid video series judged on reach.","takeaways":["An AI agent can sort customer emails and alert the right team.","MCP could connect AI to tools such as HubSpot or Salesforce.","New model capabilities need reliable data, clear rules, focused use cases, trained teams."],"check_first":"Confirm language and market fit, terms, and comparable training results before contacting them.","main_ideas":["Build agents around real workplace tasks","Make connections between AI and business tools easier to maintain","New model capabilities need organisational foundations"],"partnership_formats":[],"partnership_url":null,"brands":["DataBird"],"posts_cited":10,"latest_post":"2026-06-24","similar":[],"engagement":null},{"id":"jon-lightfoot","name":"Jon Lightfoot","url":"https://b2binfluencer.marketing/creators/jon-lightfoot/","markdown_url":"https://b2binfluencer.marketing/creators/jon-lightfoot.md","descriptor":"Jon Lightfoot writes about franchise SEO and AI search visibility, with a focus on helping multi-location brands understand whether their locations are visible, accurately described, and recommended in AI-generated answers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lightfootjon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jon-lightfoot.webp","topics":["artificial-intelligence","seo","ai-search-visibility","answer-engine-optimization","generative-engine-optimization"],"audiences":[],"verdict":"Jon Lightfoot is most useful for helping multi-location brands see if AI tools find and describe locations correctly.","best_for":"Franchise marketing agencies or franchisors building AI visibility and location accuracy work.","not_for":"Single-location consumer services businesses seeking short-form video to drive local bookings.","takeaways":["Accuracy matters more than visibility in AI search.","Ranking locally and being recommended by AI are different problems.","Franchise GEO has to be run across the whole network."],"check_first":"Confirm measured outcomes and named client examples before contacting them.","main_ideas":["Accuracy matters more than visibility in AI search","Ranking locally and being recommended by AI are different problems","Franchise GEO has to be run across the whole network","Franchise reporting needs measures for what AI says about each location","A caution Lightfoot builds into the argument: scale, not a single weak location"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-10","similar":[{"id":"careyann-golliver","url":"https://b2binfluencer.marketing/creators/careyann-golliver/"},{"id":"madalina-iordache","url":"https://b2binfluencer.marketing/creators/madalina-iordache/"},{"id":"megan-michelakos","url":"https://b2binfluencer.marketing/creators/megan-michelakos/"}],"engagement":null},{"id":"liam-galin","name":"Liam Galin","url":"https://b2binfluencer.marketing/creators/liam-galin/","markdown_url":"https://b2binfluencer.marketing/creators/liam-galin.md","descriptor":"Liam Galin is a technology executive focused on data infrastructure for AI. In their posts, they present SCAILIUM’s GPU-native data engine as a way to move and prepare data more efficiently for AI workloads, and describe SQream’s role in large-scale data processing and AI infrastructure.","linkedin_followers":4482,"linkedin_url":"https://www.linkedin.com/in/liamgalin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/liam-galin.webp","topics":["artificial-intelligence","leadership","ai-infrastructure"],"audiences":[],"verdict":"Liam Galin is most useful for executive framing of GPU-native data infrastructure and AI compute bottlenecks.","best_for":"Campaigns targeting enterprise data, ML platform, and compute-economy buyers for GPU-native data engines.","not_for":"Broad AI productivity or developer-tool sponsorships to general AI audiences.","takeaways":["SCAILIUM launch says CPU-era pipeline assumptions hold GPU utilization near 40%.","A GPU-native engine moves utilization to 80%+, according to the SCAILIUM post.","GTC post adds power use and watts per token to infrastructure view."],"check_first":"Confirm audience composition, post reach, and independent benchmark data before contacting them.","main_ideas":["AI is bottlenecked by data movement, not by GPUs","Power, not compute, is becoming the limiting factor","AI needs a production layer, not more pilots","The fix is GPU-native pipelines, without a forklift migration","Infrastructure that looks premature eventually looks timely"],"partnership_formats":[],"partnership_url":null,"brands":["SQream","SCAILIUM","NVIDIA"],"posts_cited":12,"latest_post":"2026-09-11","similar":[{"id":"joe-yan","url":"https://b2binfluencer.marketing/creators/joe-yan/"},{"id":"michael-freedman","url":"https://b2binfluencer.marketing/creators/michael-freedman/"},{"id":"matt-canaday","url":"https://b2binfluencer.marketing/creators/matt-canaday/"}],"engagement":null},{"id":"rich-lebrun","name":"Rich LeBrun","url":"https://b2binfluencer.marketing/creators/rich-lebrun/","markdown_url":"https://b2binfluencer.marketing/creators/rich-lebrun.md","descriptor":"Rich LeBrun shares practical guidance on franchise and business ownership decisions, including how to assess operating costs, build a strong team and stand out in a local market.","linkedin_followers":30729,"linkedin_url":"https://www.linkedin.com/in/richlebrun","youtube_url":null,"photo_url":null,"topics":["customer-experience","business-automation"],"audiences":[],"verdict":"They are most useful for practical thought leadership on franchise costs, local differentiation, and operations.","best_for":"A franchise consulting firm commissioning a thought leadership article for prospective franchisees.","not_for":"A franchisor buying paid short-form video creative or conversion-optimised recruitment ads against cost-per-lead targets.","takeaways":["Test franchise numbers with a paid manager already in place, not owner filling gaps.","Build local reputation: customers ask for crew by name and faster response times.","Use technology to carry busywork and return time to customers and teams."],"check_first":"Ask for follower demographics and recent engagement on comparable posts before contacting.","main_ideas":["Test whether the business works with a paid manager","Use technology to make more room for people","Build a local reputation within the shared franchise system","Look for a balanced foundation, not just an attractive model"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"courtney-porter","name":"Courtney Porter","url":"https://b2binfluencer.marketing/creators/courtney-porter/","markdown_url":"https://b2binfluencer.marketing/creators/courtney-porter.md","descriptor":"Courtney Porter shares insights on logistics technology and is building LogistixIQ, a project focused on improving visibility, coordination, and decision-making in oil and gas logistics. Their posts also discuss cold-chain freight, quantum computing in supply chains, and freight emissions.","linkedin_followers":2900,"linkedin_url":"https://www.linkedin.com/in/thecourtneyporter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/courtney-porter.webp","topics":["supply-chain","scope-3-emissions"],"audiences":[],"verdict":"Courtney Porter is useful for practical B2B logistics content on cold chain, quantum optimization, and freight emissions.","best_for":"A B2B logistics software vendor seeking co-branded cold-chain or route-optimization content.","not_for":"Consumer lifestyle content for household audiences or paid creator placement with a rate card.","takeaways":["Logistics complexity is a coordination problem, not something to live with.","Emissions reporting has become a condition of winning freight bids.","Cold chain moved from Styrofoam and hope to sensor-driven reefer fleets."],"check_first":"Confirm recent engagement, audience details, and whether paid partnership or rate card exists.","main_ideas":["Logistics complexity is a coordination problem, not something to live with","Frontier technology is a timing decision: prepare now or fall behind","Emissions reporting has become a condition of winning freight bids","Technologies mature, but the underlying problem keeps recurring","Relay the industry conversation, then add the practitioner's read"],"partnership_formats":[],"partnership_url":null,"brands":["LogistixIQ","Stutsman"],"posts_cited":12,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"donovan-brown","name":"Donovan Brown","url":"https://b2binfluencer.marketing/creators/donovan-brown/","markdown_url":"https://b2binfluencer.marketing/creators/donovan-brown.md","descriptor":"Donovan Brown works on web development for small businesses, including Shopify projects, e-commerce payment setup, and website content management. Their posts also show a focus on explaining technical work clearly to non-technical clients and project partners.","linkedin_followers":4019,"linkedin_url":"https://www.linkedin.com/in/browncdonovan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/donovan-brown.webp","topics":["ecommerce"],"audiences":[],"verdict":"Useful for client-facing web development and clear technical explanations for small-business website projects.","best_for":"Small-business web development agencies needing a contract developer for Shopify storefront and client handoff work.","not_for":"Sponsored B2B software campaigns needing measured reach among technical software buyers.","takeaways":["They explain payment processors and diagnose a bank-account sync issue with an owner.","They coached a business owner to update an unfamiliar custom CMS themselves.","They were lead developer on a Shopify build for a Detroit small-business initiative."],"check_first":"Confirm completed launch evidence, sponsorship format, and audience makeup.","main_ideas":["Technical work only counts if the client ends up understanding it","The client should drive, especially when the details are sensitive","An unfamiliar platform is something to test, not a reason to stop","Build for local small businesses, even inside a hosted platform"],"partnership_formats":[],"partnership_url":null,"brands":["Live6 Alliance","Sharp Products"],"posts_cited":12,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"justin-foster","name":"Justin Foster","url":"https://b2binfluencer.marketing/creators/justin-foster/","markdown_url":"https://b2binfluencer.marketing/creators/justin-foster.md","descriptor":"Justin Foster writes about cybersecurity, AI, cloud technology, and security operations. Foster's posts explain how security teams can use data and AI to investigate threats, prioritize action, and manage costs.","linkedin_followers":3999,"linkedin_url":"https://www.linkedin.com/in/justinafoster","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/justin-foster.webp","topics":["artificial-intelligence","cybersecurity","agentic-ai","vulnerability-management","post-quantum-cryptography"],"audiences":["security-leaders"],"verdict":"Most useful as a speaker and co-created editorial partner who explains AI, cloud security data, and security operations to enterprise buyers.","best_for":"A cybersecurity vendor booking a webinar, panel, or co-authored explainer for security practitioners and decision makers.","not_for":"Paid sponsored social posts bought mainly for reach, impressions, follower growth, and engagement rate.","takeaways":["Security AI needs trustworthy context, not just a capable model","Choose cloud or on-premises based on the security problem","Token limits expose design and cost problems"],"check_first":"Ask for audience job-title, seniority, industry, location data, media kit, and commercial terms.","main_ideas":["Security AI needs trustworthy context, not just a capable model","Choose cloud or on-premises based on the security problem","Token limits expose design and cost problems","Plan for future security risks before the technology arrives"],"partnership_formats":[],"partnership_url":null,"brands":["Forescout"],"posts_cited":11,"latest_post":"2026-10-10","similar":[{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"},{"id":"ido-geffen","url":"https://b2binfluencer.marketing/creators/ido-geffen/"},{"id":"jim-manico","url":"https://b2binfluencer.marketing/creators/jim-manico/"}],"engagement":null},{"id":"sid-khaitan","name":"Sid Khaitan","url":"https://b2binfluencer.marketing/creators/sid-khaitan/","markdown_url":"https://b2binfluencer.marketing/creators/sid-khaitan.md","descriptor":"Sid Khaitan is a product marketer who writes about product positioning, launches, and connecting marketing work to business results. Sid also describes working on independent projects and building a community.","linkedin_followers":7061,"linkedin_url":"https://www.linkedin.com/in/sidktan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sid-khaitan.webp","topics":["product-marketing"],"audiences":[],"verdict":"Sid Khaitan is most useful for practical product marketing advice on positioning, launches, and business results.","best_for":"A B2B SaaS company sharpening launch positioning and connecting marketing to pipeline impact.","not_for":"A consumer brand seeking large-reach sponsored posts for immediate mass-market awareness.","takeaways":["Explain the customer problem, alternatives, and urgency before describing what the product does.","Prioritize work tied to business results and name the intended owner when filling gaps.","Independent projects can build skills and perspective if they do not compete with the day job."],"check_first":"Confirm availability, campaign results, audience demographics, and whether Sid offers formal partnerships.","main_ideas":["Prioritizing Impact Over Gap Filling","Context-First Messaging and Value Definition","The Corpie and Indie Hacker Mindset"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"richard-sherman","name":"Richard Sherman","url":"https://b2binfluencer.marketing/creators/richard-sherman/","markdown_url":"https://b2binfluencer.marketing/creators/richard-sherman.md","descriptor":"Richard Sherman is a supply-chain researcher and writer who edits the Global Links column for Supply Chain Management Review. Sherman's work addresses supply-network innovation and performance, including how leadership and management commitment can help organizations improve.","linkedin_followers":8756,"linkedin_url":"https://www.linkedin.com/in/richsherman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-sherman.webp","topics":["supply-chain","supply-chain-management"],"audiences":[],"verdict":"Richard Sherman is useful for executive-facing supply-chain thought leadership on innovation, leadership, and management commitment.","best_for":"A supply-chain software company wanting a thought-leadership partnership via co-authored article or webinar.","not_for":"Last-mile delivery app wanting paid multi-channel creator campaign, short-form video, newsletter sponsorship, driver recruitment.","takeaways":["Supply networks and ecosystems are a senior-executive agenda for building commitment and competitive advantage.","Innovation is blocked by silos and internal contention, not by a shortage of ideas.","Sherman helped develop the first SCOR model with PRTM in 1996."],"check_first":"Ask for recent audience survey results or campaign outcomes for comparable supply-chain co-authored articles or webinars.","main_ideas":["Supply networks and ecosystems are a senior-executive agenda","Innovation is blocked by silos and internal contention, not by a shortage of ideas","The column is a platform for other practitioners","Shared frameworks and a scholarly industry journal are how the profession advances"],"partnership_formats":[],"partnership_url":null,"brands":["Supply Chain Management Review","Peerless Media","AMR Research","Supply Chain Council","PRTM"],"posts_cited":11,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"sameer-syed","name":"Sameer Syed","url":"https://b2binfluencer.marketing/creators/sameer-syed/","markdown_url":"https://b2binfluencer.marketing/creators/sameer-syed.md","descriptor":"Sameer Syed is Zip’s chief accounting officer, sharing how the company applies AI to accounting and finance workflows, including month-end close, accruals, and procurement.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sameer-syed-cpa-67956b3b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sameer-syed.webp","topics":["artificial-intelligence"],"audiences":["finance-leaders","procurement-leaders"],"verdict":"They are most useful for explaining how AI applies to accounting and finance workflows, including close, accruals, and procurement.","best_for":"B2B SaaS brands or campaigns on AI adoption in accounting and finance workflows.","not_for":"Paid LinkedIn sponsored series without documented terms, disclosure, or independent creator commentary.","takeaways":["13 month-end-close skills reportedly shortened the close by almost two days.","Accrual Automation generates journal entries from purchase data with human review and audit trail.","They argue AP automation is more useful integrated with a broader procurement platform."],"check_first":"Confirm documented partnership terms, disclosure practice, and audience roles and seniority before proceeding.","main_ideas":["Change the process, not just the tools","Automate painful close work while keeping controls visible","Avoid fragmented point tools by connecting procurement and accounts payable","Treat adoption as a team effort with concrete work to show for it"],"partnership_formats":[],"partnership_url":null,"brands":["Zip"],"posts_cited":11,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"craig-vincent","name":"Craig Vincent","url":"https://b2binfluencer.marketing/creators/craig-vincent/","markdown_url":"https://b2binfluencer.marketing/creators/craig-vincent.md","descriptor":"Craig Vincent writes about how companies can make Customer Success teams more measurable and growth-focused, including how to prioritize customer support, identify expansion opportunities, and show the business value of the work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/craiggvincent","youtube_url":null,"photo_url":null,"topics":["customer-success","b2b-saas"],"audiences":["b2b-saas-leaders"],"verdict":"Craig Vincent is most useful for reframing Customer Success metrics and funding around risk, value, and growth.","best_for":"A B2B SaaS company restructuring Customer Success toward revenue growth and seeking a talk or advisory session.","not_for":"Reach-based sponsorship or paid placement campaigns, and entertainment-led or highly produced content.","takeaways":["The problem is the Customer Success model, not the CSMs.","CS should borrow sales yard markers for account development.","Split CS into sales-aligned and support-aligned work, and stop covering every account the same way."],"check_first":"Confirm current audience data and detailed methods behind their linked breakdowns.","main_ideas":["The problem is the CS model, not the CSMs","You cannot tell which customers need help until someone looks","CS should borrow sales’ yard markers","Split CS into sales-aligned and support-aligned work, and stop covering every account the same way","CSMs are an underused source of customer intelligence"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-05-19","similar":[],"engagement":null},{"id":"steve-sterling","name":"Steve Sterling","url":"https://b2binfluencer.marketing/creators/steve-sterling/","markdown_url":"https://b2binfluencer.marketing/creators/steve-sterling.md","descriptor":"Steve Sterling shares commentary on industrial automation and manufacturing, connecting topics such as industrial AI, robotics, interoperability, workforce training, and practical engineering decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/stevesterling","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-sterling.webp","topics":["artificial-intelligence","industrial-automation","manufacturing-workforce"],"audiences":["manufacturing-leaders"],"verdict":"Practical commentary on industrial AI, interoperability, robotics, and manufacturing adoption.","best_for":"An industrial automation company seeking a thought leader or content partner on manufacturing and AI.","not_for":"A campaign needing verified reach and substantiated product performance.","takeaways":["Interoperability is what lets automation scale, not what slows it down.","A live factory pilot is the test that matters, not a lab demo.","The skills gap is being solved by early training and industry partnership."],"check_first":"Confirm audience analytics for target roles and industries before contacting them.","main_ideas":["Interoperability is what lets automation scale, not what slows it down","A live factory pilot is the test that matters, not a lab demo","Progress comes from practical bridges, not from insisting on the perfect end state","The skills gap is being solved quietly, by training people early in partnership with industry","Automation's value shows up outside the production line"],"partnership_formats":[],"partnership_url":null,"brands":["Figure AI","Edison Motors","Ivy Tech Community College","Agentic AI Foundation"],"posts_cited":12,"latest_post":"2026-10-04","similar":[],"engagement":null},{"id":"vikramaditya-narayan","name":"Vikramaditya Narayan","url":"https://b2binfluencer.marketing/creators/vikramaditya-narayan/","markdown_url":"https://b2binfluencer.marketing/creators/vikramaditya-narayan.md","descriptor":"Vikramaditya Narayan builds and presents Precogly, an open-source platform for threat modeling that helps security teams map systems, identify threats, and work across teams without commercial-tool licensing costs.","linkedin_followers":5506,"linkedin_url":"https://www.linkedin.com/in/vikramadityanarayan","youtube_url":"https://www.youtube.com/channel/UCu7UMGxBpru1IU5qWDqkU2g","photo_url":"https://b2binfluencer.marketing/assets/avatars/vikramaditya-narayan.webp","topics":["artificial-intelligence","application-security"],"audiences":[],"verdict":"Vikramaditya Narayan is most useful for technical webinars on open-source threat modeling for enterprise AppSec teams.","best_for":"A cloud security vendor planning a technical webinar on scaling open-source threat modeling.","not_for":"Beginner coding courses, career-change advice, or YouTube pre-roll endorsement campaigns.","takeaways":["Threat modeling can stall as neglected diagrams and threat lists.","Precogly is open source and supports visual data-flow diagrams, threat libraries, compliance traceability, collaboration, import/export.","Presented OWASP Precogly at Arsenal BlackHat and selected for VulnCon Bangalore."],"check_first":"Confirm sponsorship terms, rate card, partnership contact, and recent webinar or talk results.","main_ideas":["Threat modeling fails in the gap between enterprise-priced tools and simple open-source ones","Software should be shaped by the practitioners who live with the problem","A threat model should sit alongside frameworks, compliance requirements, and other tools","In-person conferences are valuable for people and ideas, not just presentations","Regional security communities deserve the same visibility as flagship events"],"partnership_formats":[],"partnership_url":null,"brands":["Precogly","OWASP","MITRE","Black Hat","VULNCON"],"posts_cited":9,"latest_post":"2026-10-20","similar":[],"engagement":null},{"id":"james-duggan","name":"James Duggan","url":"https://b2binfluencer.marketing/creators/james-duggan/","markdown_url":"https://b2binfluencer.marketing/creators/james-duggan.md","descriptor":"James Duggan is a digital marketing strategist and co-founder of KZN Digital. His work focuses on how advertising, websites, CRM, customer data and sales processes fit together to improve marketing results.","linkedin_followers":1004,"linkedin_url":"https://www.linkedin.com/in/jgjduggan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-duggan.webp","topics":["leadership","paid-ads","paid-media","customer-experience","crm","first-party-data"],"audiences":["b2b-marketing-teams"],"verdict":"Useful for diagnosing how advertising, CRM, customer data and sales processes connect.","best_for":"A B2B digital marketing agency needing a strategic partner across CRM, data and paid media.","not_for":"Paid creator partnerships needing sponsored posts, audience packages, rate cards and engagement evidence.","takeaways":["Channels don't fail. Systems fail. Meta complaints can trace to CRM, follow-up, landing pages, sales.","Three audits found businesses held customer data but never sent it to ad platforms.","Unclear ownership between media and CRM leaves first-party audience work undone."],"check_first":"Confirm whether they offer consulting services or a paid creator partnership.","main_ideas":["When a channel looks broken, check the system behind it","Existing customer data is the cheapest available win in paid media","The ownership gap that leaves first-party audience work undone","One ecosystem: advertising, website UX, CRM and data together"],"partnership_formats":[],"partnership_url":null,"brands":["KZN Digital","Harvey Cameron"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"victoria-chapman","url":"https://b2binfluencer.marketing/creators/victoria-chapman/"},{"id":"nichola-saleh","url":"https://b2binfluencer.marketing/creators/nichola-saleh/"}],"engagement":null},{"id":"joshua-lewis","name":"Joshua Lewis","url":"https://b2binfluencer.marketing/creators/joshua-lewis/","markdown_url":"https://b2binfluencer.marketing/creators/joshua-lewis.md","descriptor":"Joshua Lewis shares practical LinkedIn advice on business IT, cybersecurity, backups, software updates, and keeping technology reliable as a business grows. Lewis's posts also recommend The Dollar IT Club for businesses seeking reliable technology and predictable costs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joshua-lewis-844b184","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joshua-lewis.webp","topics":["cybersecurity"],"audiences":["small-business-owners"],"verdict":"Joshua Lewis is most useful for short, practical LinkedIn advice on small business IT, cybersecurity, backups, updates, and resilience.","best_for":"A backup, recovery, or managed IT vendor targeting Australian small and mid-sized business owners without dedicated IT staff.","not_for":"Enterprise infrastructure or observability campaigns needing deep technical authority for senior platform engineers and architects.","takeaways":["Fix the foundations before automating, scaling or outsourcing.","A safeguard you have not tested is not a safeguard.","Security is a habit built from small, scheduled actions."],"check_first":"Confirm audience demographics, recent performance, and commercial terms before committing to a paid series.","main_ideas":["Fix the foundations before automating, scaling or outsourcing","A safeguard you have not tested is not a safeguard","Security is a habit built from small, scheduled actions","Buy prevention and coverage, not repair work"],"partnership_formats":[],"partnership_url":null,"brands":["The Dollar IT Club"],"posts_cited":11,"latest_post":"2026-05-20","similar":[{"id":"carlton-brailey","url":"https://b2binfluencer.marketing/creators/carlton-brailey/"},{"id":"kareem-adebisi","url":"https://b2binfluencer.marketing/creators/kareem-adebisi/"},{"id":"himanshu-p","url":"https://b2binfluencer.marketing/creators/himanshu-p/"}],"engagement":null},{"id":"jordan-fry","name":"Jordan Fry","url":"https://b2binfluencer.marketing/creators/jordan-fry/","markdown_url":"https://b2binfluencer.marketing/creators/jordan-fry.md","descriptor":"Jordan Fry works on Google Ads for ecommerce businesses, with a focus on measuring whether campaigns drive sales and setting realistic return-on-ad-spend targets.","linkedin_followers":6354,"linkedin_url":"https://www.linkedin.com/in/jordan-fry","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jordan-fry.webp","topics":["ecommerce","paid-ads","google-ads","performance-max"],"audiences":[],"verdict":"Jordan Fry is most useful for checking ecommerce Google Ads measurement, brand search inflation, and realistic ROAS targets.","best_for":"Google Ads agencies serving ecommerce brands needing audits of blended ROAS and brand-search incrementality.","not_for":"Consumer skincare brands seeking high-reach lifestyle creator promotions with coupon codes and broad demographic reach.","takeaways":["A product line showed 6x ROAS with brand searches but 0.83x without them.","A 15% margin implies 6.67x breakeven; a 12% margin implies 8.33x.","Conversion Lift can test brand-search incrementality, but many smaller accounts will not qualify."],"check_first":"Confirm whether they offer paid partnerships and their format, deliverables, and rates.","main_ideas":["Ad platforms report what they were credited with, not what they caused","Measure brand and non-brand as two separate businesses","A ROAS target belongs to the P&L, not to Google Ads","Where an account qualifies, test the claim directly instead of arguing about it"],"partnership_formats":[],"partnership_url":null,"brands":["Google"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"martin-davies","url":"https://b2binfluencer.marketing/creators/martin-davies/"},{"id":"robin-tesselaar","url":"https://b2binfluencer.marketing/creators/robin-tesselaar/"},{"id":"andrew-daniv","url":"https://b2binfluencer.marketing/creators/andrew-daniv/"}],"engagement":null},{"id":"david-rozek","name":"David Rozek","url":"https://b2binfluencer.marketing/creators/david-rozek/","markdown_url":"https://b2binfluencer.marketing/creators/david-rozek.md","descriptor":"David Rozek shares practical advice for car dealerships on diagnosing sales and marketing problems, spotting issues sooner, and applying AI agents to follow-up and other dealership workflows.","linkedin_followers":28880,"linkedin_url":"https://www.linkedin.com/in/davidrozek","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-rozek.webp","topics":["artificial-intelligence","ai-agents"],"audiences":[],"verdict":"David Rozek is most useful for car dealership sales and marketing diagnosis and practical AI agent workflow examples.","best_for":"Dealership software, conversion, CRM, or BDC campaigns targeting car dealership operators and leaders.","not_for":"General enterprise AI platforms or non-automotive brands seeking broad AI thought leadership or cross-industry implementation.","takeaways":["Test whether lead volume is the constraint using five recent business numbers before buying more traffic.","AI agents should review context and draft next steps for people to approve, not repeat scripts.","Look for problems in early signals, not only reports, to spot issues sooner."],"check_first":"Confirm availability, requirements, audience analytics, and whether they publish sponsorship terms or booking process.","main_ideas":["Find the constraint before buying more leads","Use AI agents to advance work, with people accountable","Look for problems in early signals, not only reports"],"partnership_formats":[],"partnership_url":null,"brands":["OneKeel.ai","Automotive OODA"],"posts_cited":9,"latest_post":"2026-09-23","similar":[{"id":"tom-kline","url":"https://b2binfluencer.marketing/creators/tom-kline/"},{"id":"asim-bawany","url":"https://b2binfluencer.marketing/creators/asim-bawany/"},{"id":"jeremy-bennett","url":"https://b2binfluencer.marketing/creators/jeremy-bennett/"}],"engagement":null},{"id":"marty-parker","name":"Marty Parker","url":"https://b2binfluencer.marketing/creators/marty-parker/","markdown_url":"https://b2binfluencer.marketing/creators/marty-parker.md","descriptor":"Marty Parker teaches supply chain students and connects classroom topics with industry through guest speakers, career activities, and discussions of manufacturing and product management.","linkedin_followers":12898,"linkedin_url":"https://www.linkedin.com/in/martyparker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marty-parker.webp","topics":["leadership","supply-chain","product-management","manufacturing"],"audiences":[],"verdict":"Most useful for connecting supply chain classroom topics with industry practice through guest speakers and plain discussion.","best_for":"A supply chain education webinar on emerging trends with classroom insight and live questions.","not_for":"A vendor seeking a software demo, endorsement quote, or guaranteed registrations from target decision makers.","takeaways":["Augusta National tournament merchandise involves serving patrons while moving inventory during a concentrated period.","Zion Solutions Group class visit combined leadership discussion, automation videos, and student questions.","Digital product passports changed their view: one digital record connects product details and business functions."],"check_first":"Confirm recent attendance or registration results and audience job roles before contacting them.","main_ideas":["Students learn supply chain from the people doing the work","A famous, high-pressure operation is a better teaching case than a hypothetical","Career readiness belongs in the same room as the coursework","Digital product passports are a strategy problem, not just a compliance one"],"partnership_formats":[],"partnership_url":null,"brands":["Supply Chain Now","Augusta National Golf Club","Zion Solutions Group"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"alex-hilleary","name":"Alex Hilleary","url":"https://b2binfluencer.marketing/creators/alex-hilleary/","markdown_url":"https://b2binfluencer.marketing/creators/alex-hilleary.md","descriptor":"Alex Hilleary works on content and media at Superpath, including newsletters and programming for content marketers. Their posts discuss how B2B content roles are changing and how to make content more effective.","linkedin_followers":34095,"linkedin_url":"https://www.linkedin.com/in/alex-hilleary","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-hilleary.webp","topics":["content-marketing","seo","content-strategy","community-building"],"audiences":["b2b-marketers"],"verdict":"Most useful for diagnostic and programming work on changing B2B content roles and multi-format editorial programs.","best_for":"A B2B SaaS company evolving a blog into a multi-channel narrative with a 90-day strategy.","not_for":"A sponsored LinkedIn creator campaign with guaranteed impressions and demo signups.","takeaways":["Content roles now span social, thought leadership, demand generation, video, podcasts, and community, not just blogs.","Undefined success measures can make content teams a service department for other functions.","The Superpath newsletter rotates among three focused formats, with Rachel Bicha owning the project."],"check_first":"Confirm whether they are a hire, advisor, or community-programming partner, plus availability, scope, and fees.","main_ideas":["The content marketer job has outgrown its template","Undefined success is a bigger problem than the changing job title","Run media as named recurring formats, each with an owner","Programming is part of the argument: put practitioners in front of role questions"],"partnership_formats":[],"partnership_url":null,"brands":["Superpath"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"becky-lawlor","url":"https://b2binfluencer.marketing/creators/becky-lawlor/"},{"id":"gurpreet-kaur","url":"https://b2binfluencer.marketing/creators/gurpreet-kaur/"},{"id":"ryan-turner","url":"https://b2binfluencer.marketing/creators/ryan-turner/"}],"engagement":null},{"id":"joe-lewis","name":"Joe Lewis","url":"https://b2binfluencer.marketing/creators/joe-lewis/","markdown_url":"https://b2binfluencer.marketing/creators/joe-lewis.md","descriptor":"Joe Lewis works on pharmaceutical and med-tech supply chains, biopharmaceutical manufacturing, and regional vaccine production. Lewis's posts describe using supply-chain planning to prepare for disruption and collaborating on approaches to sustainable vaccine manufacturing and more equitable access.","linkedin_followers":1319,"linkedin_url":"https://www.linkedin.com/in/joe-lewis-a643471","youtube_url":null,"photo_url":null,"topics":["supply-chain","healthcare","supply-chain-resilience","digital-transformation"],"audiences":[],"verdict":"Joe Lewis is most useful for perspectives on regional vaccine manufacturing, resilient pharma supply chains, and multi-stakeholder collaboration.","best_for":"A pharma supply chain consultancy keynote on regional vaccine manufacturing and resilient global health supply chains.","not_for":"A consumer health brand or vaccine-uptake awareness campaign seeking a paid social ambassador.","takeaways":["They led Deloitte work with World Economic Forum, National Academy of Medicine, CEPI.","They argue collaboration and investment across manufacturers, governments, NGOs, and financiers can support equitable access.","They use trekking lessons to organize crisis response, assess client responses, and plan scenarios."],"check_first":"Ask about commercial terms, audience demographics, and engagement for comparable vaccine or supply-chain content.","main_ideas":["Prepare supply chains for disruption by testing responses and planning scenarios","Make vaccine production more regional through cooperation across sectors","Treat digital tools as part of the changing manufacturing landscape"],"partnership_formats":[],"partnership_url":null,"brands":["Deloitte","World Economic Forum","National Academy of Medicine","CEPI"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"bob-cormier","url":"https://b2binfluencer.marketing/creators/bob-cormier/"},{"id":"jason-hier","url":"https://b2binfluencer.marketing/creators/jason-hier/"},{"id":"matthew-holt","url":"https://b2binfluencer.marketing/creators/matthew-holt/"}],"engagement":null},{"id":"zed-truong","name":"Zed Truong","url":"https://b2binfluencer.marketing/creators/zed-truong/","markdown_url":"https://b2binfluencer.marketing/creators/zed-truong.md","descriptor":"Zed Truong works on applying AI in commercial real estate. Their posts focus on helping property firms use their data, workflows, and institutional knowledge across teams and software tools.","linkedin_followers":21294,"linkedin_url":"https://www.linkedin.com/in/zed-truong-","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zed-truong.webp","topics":["artificial-intelligence","commercial-real-estate"],"audiences":[],"verdict":"Zed Truong is most useful for explaining how commercial real estate firms can apply AI to data, workflows, and relationships.","best_for":"Fits enterprise CRE data governance or AI platform vendors seeking thought leadership with owners, operators, and brokerage leaders.","not_for":"Does not fit a property software vendor seeking lock-in, high-volume promotion, paid demos, or performance claims.","takeaways":["AI makes polished pitches cheap, putting market knowledge and relationships at an advantage.","Access to data is the starting point, not the goal; firms need a Company Brain.","Owning data on paper does not mean you can use it."],"check_first":"Confirm current post analytics, publication cadence, and whether they accept collaborations and on what terms.","main_ideas":["AI makes polished pitches cheap, putting market knowledge and relationships at an advantage","Access to data is the starting point, not the goal: firms need a \"Company Brain\"","Individual AI adoption outruns organizational support","Owning data on paper does not mean you can use it","Choose AI projects that win business and close deals, not ones that build dashboards"],"partnership_formats":[],"partnership_url":null,"brands":["PSV"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"victoria-cowart","name":"Victoria Cowart","url":"https://b2binfluencer.marketing/creators/victoria-cowart/","markdown_url":"https://b2binfluencer.marketing/creators/victoria-cowart.md","descriptor":"Victoria Cowart is a property management educator and trainer. Cowart's work includes mental health and wellness sessions for property management teams, training on assistance-animal policies, and education sessions for multifamily housing associations.","linkedin_followers":4869,"linkedin_url":"https://www.linkedin.com/in/victoria-cowart-cpm-naaei-faculty-3745984","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/victoria-cowart.webp","topics":["healthcare"],"audiences":[],"verdict":"They are most useful for property management training companies needing expertise in team wellness and assistance-animal policies.","best_for":"Brands seeking to educate property management practitioners on mental health and housing compliance.","not_for":"They are not suitable for pet insurance or food brands targeting renters directly.","takeaways":["Assistance-animal policy is a reasoning problem, not a rule list.","Disengagement on a property management team is usually stress.","Mental health training should end in certification."],"check_first":"Confirm audience breakdown, job titles, and engagement figures on comparable posts.","main_ideas":["Assistance-animal policy is a reasoning problem, not a rule list","Disengagement on a property management team is usually stress, and managers should name it","Mental health training should end in certification, and a class can answer a loss in the industry","Pets carry real operational weight in multifamily housing","Teach through housing associations, repeat what lands, and credit the people who invited you"],"partnership_formats":[],"partnership_url":null,"brands":["Minnesota Multi Housing Association (MHA)","Washington Multi-Family Housing Association (WMFHA)","Upper State Apartment Association","Brighton","PetScreening"],"posts_cited":11,"latest_post":"2026-08-31","similar":[{"id":"lauren-niziol","url":"https://b2binfluencer.marketing/creators/lauren-niziol/"},{"id":"amy-shuman","url":"https://b2binfluencer.marketing/creators/amy-shuman/"},{"id":"shakiva-pierre","url":"https://b2binfluencer.marketing/creators/shakiva-pierre/"}],"engagement":null},{"id":"s-bastien-cliche-roy","name":"Sébastien Cliche-Roy","url":"https://b2binfluencer.marketing/creators/s-bastien-cliche-roy/","markdown_url":"https://b2binfluencer.marketing/creators/s-bastien-cliche-roy.md","descriptor":"Sébastien Cliche-Roy works on eCommerce events and digital marketing. The posts describe organizing the Journée eCommerce in Québec City, hosting a panel, and writing about eCommerce operations and online advertising.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sclicheroy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/s-bastien-cliche-roy.webp","topics":["ecommerce"],"audiences":[],"verdict":"Most useful for eCommerce event strategy, French-language speaking, and practical digital marketing content.","best_for":"Quebec-based B2B eCommerce consulting firms seeking French-language speaking and co-bylined content.","not_for":"Always-on English paid-content deals needing rate cards, demographics, and per-post reporting.","takeaways":["Ticket sales tripled from the previous year for Journée eCommerce.","The 2019 event drew 600+ participants and featured 15 speakers.","Advertising placements were up to 40% cheaper on most platforms."],"check_first":"Confirm current audience breakdown, rates, and per-post engagement before contacting them.","main_ideas":["High-caliber eCommerce events should be accessible, not exclusive","Promotion is part of the event, not an afterthought","In a crisis, retailers should shift operations online and optimize for fast-changing demand","A downturn can be a good time to invest in advertising","The priority shifted from event building to crisis-era digital marketing advice"],"partnership_formats":[],"partnership_url":null,"brands":["Novatize","Journée eCommerce","Québec numérique","Semaine numériQC"],"posts_cited":11,"latest_post":"2026-08-25","similar":[],"engagement":null},{"id":"burton-white","name":"Burton White","url":"https://b2binfluencer.marketing/creators/burton-white/","markdown_url":"https://b2binfluencer.marketing/creators/burton-white.md","descriptor":"Burton White writes about applying AI in supply-chain and logistics operations, especially using it to preserve experienced workers’ judgment and make operational knowledge easier to use.","linkedin_followers":2528,"linkedin_url":"https://www.linkedin.com/in/burton-white","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain"],"audiences":["supply-chain-professionals"],"verdict":"They are most useful for explaining applied AI in supply chain and logistics while preserving experienced workers' judgment.","best_for":"A supply-chain software company seeking thought leadership, webinar, or co-authored article collaboration around K3.","not_for":"Consumer paid social video campaigns with conversion targets and fast review cycles.","takeaways":["Experienced supply-chain judgment is knowledge that processes never captured.","The answer usually exists, filed the way providers work, not the way clients ask.","Scale experience rather than replace it."],"check_first":"Confirm recent post analytics, audience data, and full article samples before committing.","main_ideas":["Experienced supply-chain judgment is knowledge that processes never captured","The answer usually exists — filed the way providers work, not the way clients ask","Scale experience rather than replace it","Trust is infrastructure — a guest’s framing Burton White builds on","A repeatable writing structure: problem, framework, first step"],"partnership_formats":["Branded thought-leadership article series","Conference presence and booth representation","Conversation-anchored articles and posts"],"partnership_url":null,"brands":["RapidCanvas"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"anthony-jasso","url":"https://b2binfluencer.marketing/creators/anthony-jasso/"},{"id":"deloris-fisher","url":"https://b2binfluencer.marketing/creators/deloris-fisher/"},{"id":"courtney-porter","url":"https://b2binfluencer.marketing/creators/courtney-porter/"}],"engagement":null},{"id":"william-edwards","name":"William Edwards","url":"https://b2binfluencer.marketing/creators/william-edwards/","markdown_url":"https://b2binfluencer.marketing/creators/william-edwards.md","descriptor":"William Edwards writes GeoWizard, a newsletter explaining how energy prices, trade policy and geopolitical shifts affect global supply chains and business costs.","linkedin_followers":16349,"linkedin_url":"https://www.linkedin.com/in/williamedwards","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/william-edwards.webp","topics":["supply-chain","supply-chain-risk"],"audiences":["supply-chain-professionals"],"verdict":"William Edwards is most useful for concise explanations of how energy, trade and geopolitics affect cross-border supply chains and business costs.","best_for":"A global logistics company expanding into volatile energy and trade markets fits their editorial focus.","not_for":"A U.S. consumer campaign about gasoline prices does not fit their cross-border B2B framing.","takeaways":["Edwards argues diesel, not crude or gasoline, is the fuel that decides global inflation.","Concentration is fragility: when one supplier carries the market, speculation alone moves prices.","Trade agreements are supply-chain decisions because they cover energy, critical minerals, digital rules and investment."],"check_first":"Confirm recent follower geography, audience survey data and results for comparable topics.","main_ideas":["Diesel, not crude or gasoline, is the fuel that decides how much global inflation sticks","Concentration is the real fragility: when one supplier carries the market, speculation alone moves prices","China's capital is not retreating, it is being redirected","Trade agreements are now supply-chain decisions, not diplomacy","The same shocks produce different outcomes, and productivity is what separates resilience from stagnation"],"partnership_formats":[],"partnership_url":null,"brands":["GeoWizard"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"andrea-dalle-molle","name":"Andrea Dalle Molle","url":"https://b2binfluencer.marketing/creators/andrea-dalle-molle/","markdown_url":"https://b2binfluencer.marketing/creators/andrea-dalle-molle.md","descriptor":"Andrea Dalle Molle works on Escala, a CRM for Spanish-speaking small businesses, and writes about using sales processes, WhatsApp and AI to follow up with leads in Latin America.","linkedin_followers":1640,"linkedin_url":"https://www.linkedin.com/in/andreadallemolle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrea-dalle-molle.webp","topics":["artificial-intelligence","sales","ai-in-sales","crm"],"audiences":[],"verdict":"Andrea Dalle Molle is most useful for LinkedIn posts on lead response, WhatsApp follow-up and CRM for Spanish-speaking SMBs.","best_for":"A WhatsApp Business API provider or sales-engagement tool for Spanish-speaking SMBs wanting a LinkedIn content partnership.","not_for":"A competing B2B SaaS CRM company seeking a paid creator partnership or product endorsement.","takeaways":["A lead left in a CRM New stage needs immediate confirmation and faster answers.","Fixes for unanswered leads include automated WhatsApp follow-up, visual pipeline, and 48-hour alerts.","A WhatsApp AI for sales post introduces three mistakes to avoid."],"check_first":"Confirm availability, terms, audience data, and verify cited statistics and Harvard/MIT reference.","main_ideas":["A slow first reply is a system failure, not a salesperson failure","The priority is working existing leads, not finding more","AI should take the first contact and hand over a warm lead","Spanish-speaking SMBs are the market to build for"],"partnership_formats":[],"partnership_url":null,"brands":["Escala","IGNIA Partners","ALAYA CAPITAL","High Alpha"],"posts_cited":10,"latest_post":"2026-09-15","similar":[{"id":"pablo-moena","url":"https://b2binfluencer.marketing/creators/pablo-moena/"},{"id":"manuel-acevedo","url":"https://b2binfluencer.marketing/creators/manuel-acevedo/"},{"id":"carla-acevey","url":"https://b2binfluencer.marketing/creators/carla-acevey/"}],"engagement":null},{"id":"christopher-comodikes","name":"Christopher Comodikes","url":"https://b2binfluencer.marketing/creators/christopher-comodikes/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-comodikes.md","descriptor":"Christopher Comodikes works on supply chain and logistics topics, including fleet planning, warehouse operations, and practical uses of AI in delivery routing. He shares operational examples and ideas about making supply chain management clearer for business leaders.","linkedin_followers":2132,"linkedin_url":"https://www.linkedin.com/in/christopher-comodikes-86b1991","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","supply-chain-management"],"audiences":[],"verdict":"Most useful for practical, candid testing of AI and supply chain logistics tools.","best_for":"Supply chain software or logistics technology brands needing practitioner-led tool evaluation.","not_for":"Consumer pet products or broad lifestyle reach campaigns.","takeaways":["Tested AI on multi-day delivery routing with depot, return, speed, and delivery constraints.","Found no road-map view and difficulty steering some AI runs back on course.","Proposed a podcast to cut supply chain jargon for executives."],"check_first":"Confirm recent engagement figures and audience seniority and industry before contacting.","main_ideas":["AI is worth testing as a backup and scenario tool alongside purpose-built routing software","Build complex analysis one constraint at a time","Supply chain talk should cut jargon and separate myth from reality for executives","Judge operational roles by analytical skill and genuine enjoyment of the tools"],"partnership_formats":[],"partnership_url":null,"brands":["Pack Leader","ChatGPT","Gemini"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"leo-pickford","url":"https://b2binfluencer.marketing/creators/leo-pickford/"},{"id":"burton-white","url":"https://b2binfluencer.marketing/creators/burton-white/"},{"id":"eva-ponce","url":"https://b2binfluencer.marketing/creators/eva-ponce/"}],"engagement":null},{"id":"reetu-gupta","name":"Reetu Gupta","url":"https://b2binfluencer.marketing/creators/reetu-gupta/","markdown_url":"https://b2binfluencer.marketing/creators/reetu-gupta.md","descriptor":"Reetu Gupta hosts Green Shoots & Big Shifts, interviewing people working on sustainability, clean energy, and practical climate solutions.","linkedin_followers":6073,"linkedin_url":"https://www.linkedin.com/in/guptareetu","youtube_url":null,"photo_url":null,"topics":["startup","circular-economy"],"audiences":[],"verdict":"They are most useful for hosting guest-led interviews about practical climate solutions, waste-to-value, and community energy projects.","best_for":"A B2B media company expanding a climate-tech interview feed with guest-led episodes.","not_for":"Paid creator campaigns needing sponsorship terms, audience guarantees, or MQL targets.","takeaways":["Tom Twist episode links student-led campus projects with larger renewable-energy investments.","Kristi Shaw episode connects sargassum to clean-energy products and public-health needs.","Todd Thomas episode connects construction waste and energy demand with community engagement."],"check_first":"Confirm sponsorship terms, audience demographics, and episode performance data before contacting them.","main_ideas":["Make sustainability concrete and hands-on rather than abstract","Treat specific waste streams as resources with real products and trade-offs","Put community engagement and local impact inside the case for new energy projects","Use crises and constraints as triggers for practical innovation","Use guests’ career stories and storytelling to make technical climate work accessible"],"partnership_formats":[],"partnership_url":null,"brands":["Bates College","Mermaid Energy","WoodChuck.ai"],"posts_cited":10,"latest_post":"2026-09-25","similar":[{"id":"riccardo-sai","url":"https://b2binfluencer.marketing/creators/riccardo-sai/"},{"id":"valentina-rappa","url":"https://b2binfluencer.marketing/creators/valentina-rappa/"},{"id":"jaime-martin-ko-atilano","url":"https://b2binfluencer.marketing/creators/jaime-martin-ko-atilano/"}],"engagement":null},{"id":"vitalii-khyzhniak","name":"Vitalii Khyzhniak","url":"https://b2binfluencer.marketing/creators/vitalii-khyzhniak/","markdown_url":"https://b2binfluencer.marketing/creators/vitalii-khyzhniak.md","descriptor":"Vitalii Khyzhniak works with brands on TikTok Shop and social commerce. Their posts focus on the operational work behind growth, including creator programs, logistics, campaign management, and forecasting what the channel can build beyond sales.","linkedin_followers":7739,"linkedin_url":"https://www.linkedin.com/in/vitaliikhyzhniak","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vitalii-khyzhniak.webp","topics":["artificial-intelligence","ecommerce","supply-chain","tiktok-shop","social-commerce"],"audiences":[],"verdict":"Vitalii Khyzhniak is most useful for explaining TikTok Shop operations and creator program systems.","best_for":"A B2B ecommerce enablement company seeking a recurring TikTok Shop operations partnership.","not_for":"A consumer brand seeking product seeding at volume and UGC-style posts.","takeaways":["Sending samples and waiting for sales is not enough for TikTok Shop growth.","Creator management, logistics, returns, compliance, pricing and promotions shape whether a channel can grow.","A shipping policy change raises questions about fulfillment providers and ERP compatibility."],"check_first":"Confirm paid formats, scope, pricing, disclosure, timing, and audience composition before contacting them.","main_ideas":["TikTok Shop is an operations business, not a sampling channel","Value on TikTok Shop shows up outside the sales line","Read a platform change through what it forces sellers to do","Creator and ambassador programs are assets the brand has to maintain","Hands-on operator experience is grounds to disagree publicly with well-known advice"],"partnership_formats":[],"partnership_url":null,"brands":["Skool"],"posts_cited":13,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"lindsey-lopez","name":"Lindsey Lopez","url":"https://b2binfluencer.marketing/creators/lindsey-lopez/","markdown_url":"https://b2binfluencer.marketing/creators/lindsey-lopez.md","descriptor":"Lindsey Lopez is an ecommerce marketer and founder of Nel Marketing, an agency that helps direct-to-consumer brands improve email and SMS marketing, including customer flows and migrations to Klaviyo.","linkedin_followers":1228,"linkedin_url":"https://www.linkedin.com/in/lindsey-lopez-811a67a6","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lindsey-lopez.webp","topics":["email-marketing","retention-marketing"],"audiences":["dtc-brands"],"verdict":"Most useful for DTC brands needing practical email and SMS retention flows and Klaviyo migration strategy.","best_for":"A DTC ecommerce brand running email and SMS, especially one moving off Yotpo or rebuilding flows before BFCM.","not_for":"A brand buying paid placement or consumer awareness, such as a sponsored post or influencer Q&A.","takeaways":["An abandoned-cart email at 11:00am, then SMS only if unopened after two hours.","A dynamic product recommendation at 5pm if the email was opened but no purchase followed.","A migration should audit historical data, rebuild Klaviyo flows, and plan for customer lifetime value."],"check_first":"Confirm migration offers, service terms, and evidence of claimed outcomes before committing.","main_ideas":["Email and SMS are relationship channels, not just retention channels","Coordinated timing across channels beats sending more messages","A migration should reset retention strategy, not move software","Founder experience is the reason given for prioritizing continuity during peak season","Education and historical data are the two levers Lopez returns to"],"partnership_formats":["Yotpo-to-Klaviyo migration with waived onboarding and migration fees","Email and SMS flow audit and rebuild","Cross-channel orchestration for cart and win-back journeys","Educational product-category sequences","Complimentary strategy call as the entry point"],"partnership_url":null,"brands":["Nel Marketing","Klaviyo","Yotpo"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"},{"id":"bogdan-birtom","url":"https://b2binfluencer.marketing/creators/bogdan-birtom/"},{"id":"isaac-hyman","url":"https://b2binfluencer.marketing/creators/isaac-hyman/"}],"engagement":null},{"id":"molley-ricketts","name":"Molley Ricketts","url":"https://b2binfluencer.marketing/creators/molley-ricketts/","markdown_url":"https://b2binfluencer.marketing/creators/molley-ricketts.md","descriptor":"Molley Ricketts works with leaders on recruiting, employee retention, workplace culture, and workforce strategy through Incipio Works.","linkedin_followers":6433,"linkedin_url":"https://www.linkedin.com/in/molleyricketts","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/molley-ricketts.webp","topics":["recruiting","workplace-culture"],"audiences":[],"verdict":"Molley Ricketts is useful for practical HR thought leadership on hiring clarity, retention, culture gaps, and workforce strategy.","best_for":"HR consulting firms wanting co-authored content or advisory work on recruiting and retention.","not_for":"Recruitment technology vendors or staffing marketplaces targeting job seekers and reach.","takeaways":["Clarity between job posting, interview, and first day is first diagnostic when hiring stalls.","Retention can strengthen recruiting; employees who trust leadership may refer others.","Culture judged by employees' daily experience, not what leaders declare."],"check_first":"Ask for audience demographics, engagement figures, and any sponsorship terms before committing.","main_ideas":["Check whether the job stays clear from posting through the first day","Retention can strengthen recruiting","Judge culture by what employees experience, not what leaders declare","Build for several generations instead of treating each as a separate workplace problem","Treat polished applications as a reason to strengthen hiring checks"],"partnership_formats":[],"partnership_url":null,"brands":["Incipio Works"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"vicki-flesher","url":"https://b2binfluencer.marketing/creators/vicki-flesher/"},{"id":"la-donna-lokey","url":"https://b2binfluencer.marketing/creators/la-donna-lokey/"},{"id":"maria-christopoulos-katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/"}],"engagement":null},{"id":"ali-oztan","name":"Ali Oztan","url":"https://b2binfluencer.marketing/creators/ali-oztan/","markdown_url":"https://b2binfluencer.marketing/creators/ali-oztan.md","descriptor":"Ali Oztan works on Procurable AI, a product for helping procurement teams model costs, assess supplier price increases and negotiate. Oztan’s posts also discuss how cost decisions made during product design can affect manufacturing costs later.","linkedin_followers":9986,"linkedin_url":"https://www.linkedin.com/in/alicanoztan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-oztan.webp","topics":[],"audiences":["procurement-leaders"],"verdict":"Ali Oztan explains manufacturing procurement cost problems and practical responses for buyers and engineers.","best_for":"Manufacturing procurement software campaigns about cost intelligence and supplier negotiation.","not_for":"General business or AI campaigns seeking broad reach and workplace trends.","takeaways":["Cost decisions during design can become harder to change later.","Supplier price increases can be checked with cost drivers and price indices.","They tried a negotiation sequence but models took two weeks or more."],"check_first":"Confirm audience analytics, engagement, rates, sponsor policy and evidence for product claims.","main_ideas":["Cost is decided during design, so cost modelling has to move there","Speed and supplier credibility decide whether cost analysis happens at all","A supplier price increase is an information problem before it is a bargaining problem","Price drift is a quiet leak in manufacturing margin","Procurement software should work for AI agents, not only for people clicking screens"],"partnership_formats":[],"partnership_url":null,"brands":["Procurable AI","First Resonance","Anthropic"],"posts_cited":16,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"don-schin","name":"Don Schin","url":"https://b2binfluencer.marketing/creators/don-schin/","markdown_url":"https://b2binfluencer.marketing/creators/don-schin.md","descriptor":"Don Schin creates conversations about franchising, business growth, and leadership, and wrote *Can You Relate?*, a book about how relationships shape faith and fulfillment.","linkedin_followers":13434,"linkedin_url":"https://www.linkedin.com/in/donschin","youtube_url":"https://www.youtube.com/channel/UCPJgAANnYRHVdd5LyT9aaeA","photo_url":null,"topics":["artificial-intelligence"],"audiences":["business-owners"],"verdict":"Most useful for franchising and owner mindset conversations, including podcast guesting or advising on franchise scaling.","best_for":"Franchise development companies seeking podcast guests or advisors on scaling and owner growth.","not_for":"Workplace wellbeing or HR technology campaigns aimed at corporate HR buyers.","takeaways":["Growth can make the owner the next constraint.","Franchising calls for stronger professional standards.","A founder's path from startup to franchising is worth examining."],"check_first":"Confirm commercial terms, availability, audience data, and representative episode examples before contacting.","main_ideas":["Growth can make the owner the next constraint","Franchising calls for stronger professional standards","A business’s path into franchising is worth examining through its founder’s experience","Relationships matter alongside professional success"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","TCX","IV Hub Wellness"],"posts_cited":13,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"keith-dunnell","name":"Keith Dunnell","url":"https://b2binfluencer.marketing/creators/keith-dunnell/","markdown_url":"https://b2binfluencer.marketing/creators/keith-dunnell.md","descriptor":"Keith Dunnell leads global go-to-market work for ServiceNow’s manufacturing industry. Dunnell’s posts focus on connecting manufacturing operations, technology, security, and transformation work to business outcomes.","linkedin_followers":4389,"linkedin_url":"https://www.linkedin.com/in/keithdunnell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/keith-dunnell.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":[],"verdict":"Keith Dunnell is useful for practical manufacturing OT/IT security and transformation execution insights from a platform-side go-to-market view.","best_for":"Manufacturing software company campaign on OT/IT security or transformation execution using an industry advisor or keynote speaker.","not_for":"A campaign needing an independent or vendor-neutral voice, comparison-led buyer's guide, or paid sponsorship terms.","takeaways":["A controller swap left a firmware gap and a six-week security blind spot.","Security, maintenance, and production each had a reason to wait.","Transformation programs fail on cadence, not strategy."],"check_first":"Ask for audience analytics and speaking attendee profiles before booking.","main_ideas":["Plant shutdowns come from split records, not missing tools","The fix is one record both functions can read, not merging the disciplines","AI agents need oversight because they now make decisions, not just read data","Transformation programs fail on cadence, not strategy","Manufacturing transformation as a platform orchestration problem"],"partnership_formats":[],"partnership_url":null,"brands":["ServiceNow","IMTS 2026","Great Question: A Manufacturing Podcast"],"posts_cited":14,"latest_post":"2026-10-05","similar":[{"id":"bob-gafvert","url":"https://b2binfluencer.marketing/creators/bob-gafvert/"},{"id":"rizwan-khan","url":"https://b2binfluencer.marketing/creators/rizwan-khan/"},{"id":"anoop-mohan","url":"https://b2binfluencer.marketing/creators/anoop-mohan/"}],"engagement":null},{"id":"juan-pablo-delgado","name":"Juan Pablo Delgado","url":"https://b2binfluencer.marketing/creators/juan-pablo-delgado/","markdown_url":"https://b2binfluencer.marketing/creators/juan-pablo-delgado.md","descriptor":"Juan Pablo Delgado shares commentary on business and technology trends, including generative AI for small businesses, AI adoption in Brazil, cybersecurity spending, and how companies make decisions.","linkedin_followers":3711,"linkedin_url":"https://www.linkedin.com/in/juan-pablo-delgado-mba-","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/juan-pablo-delgado.webp","topics":["artificial-intelligence","cybersecurity","ai-adoption","digital-transformation"],"audiences":["business-leaders"],"verdict":"Useful for interpreting third-party business and technology reports into executive-level questions about AI adoption, cybersecurity, and decisions.","best_for":"A B2B technology consulting firm running thought leadership on AI adoption and security for executives at mid-size companies.","not_for":"Security product or developer tools vendors needing hands-on technical content, tutorials, configuration guidance, or benchmarks.","takeaways":["Generative AI may help small businesses create product descriptions, visuals, and marketing content at lower cost.","Brazilian companies reported 41% AI adoption, compared with a 35% global average.","Projected 15.1% rise in global information security spending in 2025."],"check_first":"Confirm underlying reports, audience demographics, post-level engagement data, and commercial partnership terms before contacting them.","main_ideas":["Generative AI can give smaller businesses access to capabilities they could not afford before","AI adoption depends on business and regional context","Technology decisions connect to risk, skills, and preparation","Values and reputation influence business choices"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-15","similar":[{"id":"peter-rodenhauser","url":"https://b2binfluencer.marketing/creators/peter-rodenhauser/"},{"id":"kirill-sirenko","url":"https://b2binfluencer.marketing/creators/kirill-sirenko/"},{"id":"leanne-regalla","url":"https://b2binfluencer.marketing/creators/leanne-regalla/"}],"engagement":null},{"id":"shuai-guan","name":"Shuai Guan","url":"https://b2binfluencer.marketing/creators/shuai-guan/","markdown_url":"https://b2binfluencer.marketing/creators/shuai-guan.md","descriptor":"Shuai Guan analyzes e-commerce and DTC business data, turning public market and website signals into practical insights for operators.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shuaiguan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shuai-guan.webp","topics":["ecommerce"],"audiences":[],"verdict":"Shuai Guan turns public e-commerce and DTC data into practical, cautious insights for operators.","best_for":"B2B software or infrastructure brands targeting technical DTC operators and decision makers.","not_for":"Consumer lifestyle campaigns seeking broad audience engagement for seasonal product launches.","takeaways":["E-commerce's share of U.S. retail sales rose to a lasting higher base.","Growth-ready DTC sites averaged 70.9 homepage scripts versus 15.6 for emerging sites.","A serious DTC idea can be invisible on the wrong platform."],"check_first":"Confirm audience role and industry breakdown, since follower count lacks demographics.","main_ideas":["Look for the new baseline, not just the pandemic spike","Use website signals to ask better questions about operational complexity","Judge an idea separately from the platform it appears on"],"partnership_formats":[],"partnership_url":null,"brands":["Thunderbit","Thunderbit"],"posts_cited":10,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"jeremy-burke","name":"Jeremy Burke","url":"https://b2binfluencer.marketing/creators/jeremy-burke/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-burke.md","descriptor":"Jeremy Burke writes about reducing involuntary churn in B2B SaaS by improving payment recovery, account monitoring, and the way teams measure failed transactions.","linkedin_followers":10132,"linkedin_url":"https://www.linkedin.com/in/jeremydburke","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-burke.webp","topics":[],"audiences":[],"verdict":"Jeremy Burke is most useful for framing involuntary churn and revenue recovery for B2B SaaS finance and payments leaders.","best_for":"A B2B SaaS payments or revenue platform wanting thought leadership on failed payments and recovery metrics.","not_for":"A developer-focused technical build-along with code, API calls, or integration steps.","takeaways":["Failed payments can be a timing and issuer problem, not proof of customer cash problems.","Watch account health before billing and identify risk 30 to 60 days before renewal.","Track revenue recovery, not approval rate or churn rate alone."],"check_first":"Confirm format, disclosure, deliverables, timing, and commercial terms for any paid collaboration.","main_ideas":["Failed payments are a timing and issuer problem, not proof the customer is out of money","Watch account health before the billing event, not after it fails","Track revenue recovery, not approval rate or churn rate alone","Merchants need visibility into the issuer side of a transaction","Someone has to own the involuntary churn number"],"partnership_formats":[],"partnership_url":null,"brands":["Revaly"],"posts_cited":12,"latest_post":"2026-09-22","similar":[{"id":"liam-j-e-gerada","url":"https://b2binfluencer.marketing/creators/liam-j-e-gerada/"},{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"},{"id":"mohammad-ashraf","url":"https://b2binfluencer.marketing/creators/mohammad-ashraf/"}],"engagement":null},{"id":"gareth-allen","name":"Gareth Allen","url":"https://b2binfluencer.marketing/creators/gareth-allen/","markdown_url":"https://b2binfluencer.marketing/creators/gareth-allen.md","descriptor":"Gareth Allen shares business coaching advice for small-business owners, including how to improve an offer by talking with potential customers instead of repeatedly tweaking it.","linkedin_followers":3056,"linkedin_url":"https://www.linkedin.com/in/garethallengap","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gareth-allen.webp","topics":["sales"],"audiences":["small-business-owners","service-business-owners"],"verdict":"Useful for practical coaching advice that helps small business owners improve an offer through customer conversations.","best_for":"A B2B sales coaching company building a practical guide for small business owners.","not_for":"A technical thought-leadership series for mid-market sales directors or sales operations leaders.","takeaways":["A stalled offer is usually a conversation problem, not a wording problem.","Ask three suitable customers what they are trying to solve and what is stopping them.","Owner wellbeing counts as a business input, not a distraction from one."],"check_first":"Confirm paid arrangements, co-branding, usage rights, timing, and audience fit before committing budget.","main_ideas":["A stalled offer is usually a conversation problem, not a wording problem","Sell the version you have — polishing is not a precondition for selling","Owner wellbeing counts as a business input, not a distraction from one","The pressure dial moves with the season"],"partnership_formats":[],"partnership_url":null,"brands":["GAP Coaching"],"posts_cited":9,"latest_post":"2026-09-17","similar":[{"id":"petra-fisher","url":"https://b2binfluencer.marketing/creators/petra-fisher/"},{"id":"timothy-solomon","url":"https://b2binfluencer.marketing/creators/timothy-solomon/"},{"id":"daran-adair","url":"https://b2binfluencer.marketing/creators/daran-adair/"}],"engagement":null},{"id":"sam-jenks","name":"Sam Jenks","url":"https://b2binfluencer.marketing/creators/sam-jenks/","markdown_url":"https://b2binfluencer.marketing/creators/sam-jenks.md","descriptor":"Sam Jenks works in B2B procurement and supplier-management technology. Sam shares practical takeaways about procurement tools, supplier data, risk, adoption and change management, and takes part in industry events and partnerships.","linkedin_followers":11057,"linkedin_url":"https://www.linkedin.com/in/samuel-jenks","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-jenks.webp","topics":["artificial-intelligence","procurement","ai-in-procurement"],"audiences":[],"verdict":"Sam Jenks is most useful for practitioner-facing commentary on procurement technology adoption, supplier data ownership, and supplier risk.","best_for":"A supplier-management platform seeking thought leadership tied to events and practitioner content.","not_for":"A competing procurement-suite vendor's gated direct-response guide with demo requests and guaranteed reach.","takeaways":["Procurement technology only pays off when people actually use it.","If the compliant path is not the easy path, people route around it.","Supplier data must be owned and clean before AI or intelligence means anything."],"check_first":"Ask about sponsor policy, rates, format, audience makeup, and comparable results.","main_ideas":["Procurement technology only pays off when people actually use it","If the compliant path isn’t the easy path, people route around it","Supplier data must be owned and clean before AI or intelligence means anything","Cost of inaction is as persuasive as ROI","Resilience and supplier knowledge are commercial, not just control work"],"partnership_formats":[],"partnership_url":null,"brands":["Sievo","HH Global","Kodiak Hub","Nobia","ProcureCon US East"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"simon-frost","url":"https://b2binfluencer.marketing/creators/simon-frost/"},{"id":"suzanne-hill","url":"https://b2binfluencer.marketing/creators/suzanne-hill/"},{"id":"jess-mand","url":"https://b2binfluencer.marketing/creators/jess-mand/"}],"engagement":null},{"id":"rashel-hariri","name":"Rashel Hariri","url":"https://b2binfluencer.marketing/creators/rashel-hariri/","markdown_url":"https://b2binfluencer.marketing/creators/rashel-hariri.md","descriptor":"Rashel Hariri is a fractional go-to-market leader who works with technology companies and professional services businesses on marketing, sales, and revenue growth. They also write about taking action, building a public presence, and candid communication at work.","linkedin_followers":9000,"linkedin_url":"https://www.linkedin.com/in/rashelhariri","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rashel-hariri.webp","topics":["leadership","sales","healthcare","go-to-market-strategy","answer-engine-optimization"],"audiences":["professional-services"],"verdict":"Rashel Hariri is most useful for fractional go-to-market leadership, sales effectiveness, and candid team communication.","best_for":"B2B tech or professional services brands seeking paid advisory or fractional GTM leadership.","not_for":"Consumer health-tech campaigns needing sponsored video, guaranteed reach, or standard influencer deliverables.","takeaways":["Public visibility can grow from podcast appearances, social posts, speaking, and published articles.","Constructive candour helps teams surface concerns and reach decisions sooner.","They say they have helped clients double revenue using GTM and sales techniques."],"check_first":"Confirm evidence for claimed client revenue outcomes and independent confirmation of the podcast ranking.","main_ideas":["Public visibility is the strategy when it grows out of work you enjoy","Candour is a team performance practice, not a licence to be harsh","Fractional GTM leadership is a bet on self rather than waiting for permission","Solo operators are the future of work, but the posts here suggest this is still early-stage","Women's health technology is a stated personal priority"],"partnership_formats":[],"partnership_url":null,"brands":["McDonald's","Shopify","JoinJuggle","She's Interesting"],"posts_cited":9,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"gianna-scorsone","name":"Gianna Scorsone","url":"https://b2binfluencer.marketing/creators/gianna-scorsone/","markdown_url":"https://b2binfluencer.marketing/creators/gianna-scorsone.md","descriptor":"Gianna Scorsone works on customer marketing and revenue growth, connecting customer programs with revenue operations and go-to-market teams to support pipeline, sales, renewals, and expansion.","linkedin_followers":9743,"linkedin_url":"https://www.linkedin.com/in/giannascorsone","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gianna-scorsone.webp","topics":["revenue-operations"],"audiences":["revenue-operations-leaders"],"verdict":"Most useful for connecting customer marketing with revenue operations to support expansion and renewals.","best_for":"B2B SaaS expansion campaigns for mid-market and enterprise accounts.","not_for":"Direct-to-consumer lifestyle campaigns needing paid short-form video for immediate online sales.","takeaways":["Customer Revenue Orchestration turns revenue goals into named programs.","Going Wide, Intelligence Hub, and Boomerang Customers are named expansion programs.","A lost deal led to playbooks built from customer feedback."],"check_first":"Confirm commercial terms, audience breakdown, and recent post performance before booking.","main_ideas":["Grow revenue by focusing on the customer journey, not just new ARR targets","Customer Revenue Orchestration turns revenue goals into named programs","Customer marketing needs a central seat in go-to-market alignment","Lost deals become playbooks and relationships","Use real customer champions as the visible proof layer"],"partnership_formats":[],"partnership_url":null,"brands":["Champion"],"posts_cited":11,"latest_post":"2026-07-15","similar":[{"id":"jeff-reekers","url":"https://b2binfluencer.marketing/creators/jeff-reekers/"},{"id":"tom-kerr","url":"https://b2binfluencer.marketing/creators/tom-kerr/"},{"id":"ari-hoffman","url":"https://b2binfluencer.marketing/creators/ari-hoffman/"}],"engagement":null},{"id":"chaitanya-challa","name":"Chaitanya Challa","url":"https://b2binfluencer.marketing/creators/chaitanya-challa/","markdown_url":"https://b2binfluencer.marketing/creators/chaitanya-challa.md","descriptor":"Chaitanya Challa writes and presents about cybersecurity, especially post-quantum cryptography migration and crypto agility: how organizations find cryptographic dependencies and update systems without disrupting operations. Their work also connects quantum security with identity and autonomous AI agents.","linkedin_followers":2482,"linkedin_url":"https://www.linkedin.com/in/chaitanya-challa-71605025","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","agentic-ai","post-quantum-cryptography"],"audiences":[],"verdict":"Most useful for explaining post-quantum cryptography migration as an ongoing systems and dependency problem.","best_for":"A cybersecurity software company running a PQC migration campaign for security practitioners.","not_for":"A broad consumer brand awareness campaign unrelated to security, cryptography, or trusted software.","takeaways":["PQC is now an execution problem, and the algorithm is the easy part.","Crypto agility is the real story: migration will never really end.","You cannot become quantum-ready by securing only the systems you own."],"check_first":"Confirm availability, terms, recent performance, and audience data before committing beyond a measured pilot.","main_ideas":["Post-quantum cryptography is now an execution problem—and the algorithm is the easy part","Crypto agility is the real story: migration will never really end","You cannot become quantum-ready by securing only the systems you own","Quantum security is converging with identity and autonomous AI agents"],"partnership_formats":[],"partnership_url":null,"brands":["DevConf.US"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"jacques-du-plessis","name":"Jacques du Plessis","url":"https://b2binfluencer.marketing/creators/jacques-du-plessis/","markdown_url":"https://b2binfluencer.marketing/creators/jacques-du-plessis.md","descriptor":"Jacques du Plessis works with Shopify merchants on Order Editing, helping them optimize accounts and upsell strategies. Their work also includes sharing product updates and creating case studies with merchants.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jaduplessis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jacques-du-plessis.webp","topics":["ecommerce"],"audiences":["shopify-merchants"],"verdict":"Most useful for Shopify app merchant success, account optimisation, upsell strategy, product updates, and merchant case studies.","best_for":"A B2B Shopify app company hiring a merchant success lead for AMER accounts.","not_for":"Campaigns needing broad consumer reach, follower guarantees, or merchants outside Shopify.","takeaways":["Repeated merchant questions about upsell strategies led to an A/B testing beta.","Order Editing inside Shopify Sidekick and an improved helpbot let merchants act without waiting.","Jacques du Plessis films merchant case studies with large Shopify merchants."],"check_first":"Confirm partnership availability, rates, audience data, and examples of paid work before planning.","main_ideas":["Merchant support is the job, not a favour to apologise for","Scale support by letting merchants act without waiting","Test upsell strategy instead of relying on gut feel","Getting in the same room matters — for customers and teammates"],"partnership_formats":[],"partnership_url":null,"brands":["Order Editing","Woof","Shopify","HexClad","Jones Road","Ridge","Boll & Branch","Aviator Nation","Tommy John","Oneskin"],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"thom-probus","name":"Thom Probus","url":"https://b2binfluencer.marketing/creators/thom-probus/","markdown_url":"https://b2binfluencer.marketing/creators/thom-probus.md","descriptor":"Thom Probus writes about coordinating offshore delivery teams and the effects of AI on professional services, organizational decision-making, and security.","linkedin_followers":1066,"linkedin_url":"https://www.linkedin.com/in/thom-probus","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thom-probus.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Most useful for practical frames on offshore delivery coordination failures and questions about AI in professional services, decision-making, and security.","best_for":"A professional services firm planning a leadership offsite on offshore delivery problems and AI.","not_for":"A B2B software vendor seeking sponsored content, guaranteed distribution, audience demographics, and a rate card.","takeaways":["Offshore delivery problems often reflect protocol mismatches, not capability failures.","A yes that does not mean yes and green-green-green-red status pattern.","AI can reproduce old institutional hazards, such as distance from execution."],"check_first":"Confirm whether Probus offers sponsored content and request scope, rates, timeline, and disclosure terms.","main_ideas":["Offshore delivery problems are protocol mismatches, not capability failures","Accommodate inside the project; keep culture change off the critical path","AI ends professional services’ long insulation, and the scarce capability is what AI cannot do","A new AI security risk is an old institutional hazard: distance from execution"],"partnership_formats":[],"partnership_url":null,"brands":["The Meridian View","The Fog of Change"],"posts_cited":11,"latest_post":"2026-09-10","similar":[{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"},{"id":"sercan-esen","url":"https://b2binfluencer.marketing/creators/sercan-esen/"},{"id":"sarah-toomey","url":"https://b2binfluencer.marketing/creators/sarah-toomey/"}],"engagement":null},{"id":"mark-bidgood","name":"Mark Bidgood","url":"https://b2binfluencer.marketing/creators/mark-bidgood/","markdown_url":"https://b2binfluencer.marketing/creators/mark-bidgood.md","descriptor":"Mark Bidgood writes about enterprise AI and data strategy, with a focus on how consumer goods companies can build trusted, consistent data foundations for AI systems and agents.","linkedin_followers":3061,"linkedin_url":"https://www.linkedin.com/in/mark-bidgood","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-bidgood.webp","topics":["artificial-intelligence","agentic-ai","enterprise-ai","data-governance"],"audiences":[],"verdict":"Mark Bidgood is most useful for explaining why enterprise AI in consumer goods needs trusted, consistent data definitions.","best_for":"A B2B enterprise AI or data platform campaign seeking thought leadership for consumer goods clients.","not_for":"A campaign teaching field sales to operate a specific retail-execution tool step by step.","takeaways":["Conflicting product definitions across marketing, supply chain, finance, and retail cause unreliable forecasts.","Agents do not question context; they scale whatever meaning you give them.","Build the trusted operational layer before deploying autonomous agents."],"check_first":"Confirm audience industry, role, and seniority breakdown, since only a LinkedIn follower count is available.","main_ideas":["AI failures in consumer goods start with undefined products and customers","Agents do not question context; they scale whatever meaning you give them","Build the trusted operational layer before deploying autonomous agents","Reads vendor AI announcements through the data foundation they require"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","Informatica"],"posts_cited":10,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"lachezar-voynov","name":"Lachezar Voynov","url":"https://b2binfluencer.marketing/creators/lachezar-voynov/","markdown_url":"https://b2binfluencer.marketing/creators/lachezar-voynov.md","descriptor":"Lachezar Voynov shares paid-social and creative strategy for e-commerce brands, with a focus on scaling Meta ads through founder stories, creative testing, and subscription offers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lachezarvoynov","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lachezar-voynov.webp","topics":["ecommerce","dtc-ecommerce","creative-testing"],"audiences":[],"verdict":"Useful for e-commerce brands seeking Meta ad creative testing and founder-led ad advice.","best_for":"DTC e-commerce brands spending over $100,000 monthly on Meta and open to subscription offers.","not_for":"B2B software brands seeking sponsored posts, or brands without DTC products or Meta ad accounts.","takeaways":["They say founder-video test cut CPA by 50% and new-customer CPA by 60%.","They argue top-of-funnel ads should be judged partly by new visitors.","They say Resilia used 1,170 new ads a week."],"check_first":"Confirm whether sponsored placements are available and ask for evidence behind the ad results.","main_ideas":["The founder is a brand's strongest creative asset","Prospecting creative needs its own cost target, not the account's blended CPA","Creative volume per week is the real growth engine","Split creative work by risk: agencies for big swings, in-house for fast iteration","Subscriptions decide how far an account can scale"],"partnership_formats":["Paid social and creative services for DTC brands"],"partnership_url":null,"brands":["IM8","Resilia"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"farah-nyadu","url":"https://b2binfluencer.marketing/creators/farah-nyadu/"},{"id":"sebastian-novinsek","url":"https://b2binfluencer.marketing/creators/sebastian-novinsek/"},{"id":"jim-schro-n","url":"https://b2binfluencer.marketing/creators/jim-schro-n/"}],"engagement":null},{"id":"jeffrey-mac-boham","name":"Jeffrey Mac Boham","url":"https://b2binfluencer.marketing/creators/jeffrey-mac-boham/","markdown_url":"https://b2binfluencer.marketing/creators/jeffrey-mac-boham.md","descriptor":"Jeffrey Mac Boham writes about designing workforce learning around employer needs, practical skills and measurable results. Boham's work also examines AI learning in Africa, including local data, languages, infrastructure and ownership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jeffreyboham","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeffrey-mac-boham.webp","topics":["artificial-intelligence","workforce-development"],"audiences":[],"verdict":"Most useful for shaping employer-led workforce learning and AI learning programmes in Africa.","best_for":"Workforce development or AI learning initiatives for African employers needing design help.","not_for":"Consumer AI apps seeking high-volume short video demos and lifestyle reach.","takeaways":["Training should end in verified competence, not a certificate.","AI capability is not the same as AI sovereignty.","Trust and professional community are working infrastructure of institutions."],"check_first":"Ask for recent LinkedIn audience results and a documented audience survey.","main_ideas":["Training should end in verified competence, not a certificate","AI capability is not the same as AI sovereignty","Trust and professional community as the working infrastructure of institutions"],"partnership_formats":[],"partnership_url":null,"brands":["The Africa AI Learning Brief"],"posts_cited":12,"latest_post":"2026-10-04","similar":[{"id":"lynette-sciolla-zulu","url":"https://b2binfluencer.marketing/creators/lynette-sciolla-zulu/"},{"id":"matt-tyson","url":"https://b2binfluencer.marketing/creators/matt-tyson/"},{"id":"timothy-smith","url":"https://b2binfluencer.marketing/creators/timothy-smith/"}],"engagement":null},{"id":"amy-mercante","name":"Amy Mercante","url":"https://b2binfluencer.marketing/creators/amy-mercante/","markdown_url":"https://b2binfluencer.marketing/creators/amy-mercante.md","descriptor":"Amy Mercante is a business leader focused on transformation and innovation in specialty products, bringing customer needs together with science, manufacturing and commercial teams.","linkedin_followers":2948,"linkedin_url":"https://www.linkedin.com/in/amymercante","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Amy Mercante is most useful for practical perspective on transformation, advanced materials, and customer-driven innovation.","best_for":"Brands or campaigns about specialty products, advanced materials, manufacturing, or business transformation fit.","not_for":"A sponsored thought-leadership series requiring measured reach and documented commercial format does not fit.","takeaways":["Leaders should create clarity, not hold every answer.","Complexity calls for better questions, not fast certainty.","Put the customer and other functions at the table earlier."],"check_first":"Before contacting them, confirm audience demographics, reach, engagement, and commercial terms.","main_ideas":["Leaders should create clarity, not hold every answer","Complexity calls for better questions, not fast certainty","Put the customer and other functions at the table earlier","Sustainability only counts if the product still performs","Customer-driven innovation has to survive the move from lab to commercial scale"],"partnership_formats":[],"partnership_url":null,"brands":["PPG","Coatings World"],"posts_cited":12,"latest_post":"2026-09-21","similar":[{"id":"akil-bhagat","url":"https://b2binfluencer.marketing/creators/akil-bhagat/"},{"id":"mohammad-ramzy","url":"https://b2binfluencer.marketing/creators/mohammad-ramzy/"},{"id":"james-henderson","url":"https://b2binfluencer.marketing/creators/james-henderson/"}],"engagement":null},{"id":"matt-serna","name":"Matt Serna","url":"https://b2binfluencer.marketing/creators/matt-serna/","markdown_url":"https://b2binfluencer.marketing/creators/matt-serna.md","descriptor":"Matt Serna works with Lightfield, a CRM company, and writes about modernizing CRM and helping go-to-market teams use business data and automation to make better decisions.","linkedin_followers":6346,"linkedin_url":"https://www.linkedin.com/in/mattserna","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-serna.webp","topics":["artificial-intelligence","go-to-market-strategy"],"audiences":[],"verdict":"Most useful for B2B SaaS thought leadership on CRM modernization and go-to-market strategy.","best_for":"B2B SaaS content collaboration on CRM modernization and go-to-market strategy.","not_for":"Consumer brand seeking short-form video or high-volume paid placements for broad signups.","takeaways":["A CRM should model the whole business, not just store contacts and deals.","Fear of training, peer recommendations, and rebuilding a tech stack can hold teams back.","Agree.com completed a CRM migration in under an hour, with agent-supported updates."],"check_first":"Confirm commercial terms, deliverables, and recent performance data on comparable posts.","main_ideas":["A CRM should give agents a model of the whole business, not just store contacts and deals","Dissatisfaction with legacy CRM is common; fear is what stops people switching","Claims earn credibility when they name the mechanics: who migrated, how fast, from what","AI-native challengers becoming the default is a pattern Serna recognizes from their own company's market","GTM podcasts and conferences are where the argument gets tested and spread"],"partnership_formats":[],"partnership_url":null,"brands":["Lightfield","Macroscope","Agree.com","Pavilion GTM","Topline"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"pablo-stuardo","name":"Pablo Stuardo","url":"https://b2binfluencer.marketing/creators/pablo-stuardo/","markdown_url":"https://b2binfluencer.marketing/creators/pablo-stuardo.md","descriptor":"Pablo Stuardo studies why HR technology projects fail and how organizations choose implementation and support partners. Stuardo's work also covers talent strategy and SAP SuccessFactors.","linkedin_followers":8207,"linkedin_url":"https://www.linkedin.com/in/pablostuardo","youtube_url":"https://www.youtube.com/channel/UCGfavBgMzL6u3qzECxqh4dQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/pablo-stuardo.webp","topics":["hr"],"audiences":[],"verdict":"Pablo Stuardo is most useful for research and discussion on why HR technology projects fail.","best_for":"An HR technology consultancy wanting a webinar or article on implementation failure and talent strategy.","not_for":"A software vendor wanting paid conversion-focused product launch demos and promotional posts.","takeaways":["Stuardo says start with clarity rather than technology.","Change management should be outcome-driven, and Talent Intelligence Hub is a foundation.","They describe a survey asking whether conference booths, sponsorships, and executive dinners affect partner selection."],"check_first":"Ask for the survey findings and audience demographics before using the research.","main_ideas":["HR technology project failure as a formal research question","Start with clarity, not technology","Talent technology needs governance work, not a magic button","Whether conference presence influences partner selection is a testable question","The HR technology community is fundamentally about people and relationships"],"partnership_formats":[],"partnership_url":null,"brands":["SAP SuccessFactors","SAP Connect","Georgia State University - J. Mack Robinson College of Business","The Talent Alchemy podcast"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"seena-mojahedi","url":"https://b2binfluencer.marketing/creators/seena-mojahedi/"},{"id":"chris-goumas","url":"https://b2binfluencer.marketing/creators/chris-goumas/"},{"id":"nicole-lowry","url":"https://b2binfluencer.marketing/creators/nicole-lowry/"}],"engagement":null},{"id":"ujla-shakoor","name":"Ujla Shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/","markdown_url":"https://b2binfluencer.marketing/creators/ujla-shakoor.md","descriptor":"Ujla Shakoor shares practical advice on improving Meta Ads for DTC and ecommerce brands, with a focus on creative testing, offers, customer journeys, and scaling.","linkedin_followers":2258,"linkedin_url":"https://www.linkedin.com/in/ujlashakoor-smm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ujla-shakoor.webp","topics":["ecommerce","paid-ads","meta-ads","creative-testing"],"audiences":["dtc-brands","ecommerce-marketers"],"verdict":"Useful for practical Meta Ads advice on creative testing, offers, customer journeys, and scaling.","best_for":"A DTC ecommerce brand improving Meta Ads creative testing and scaling spend.","not_for":"A high-reach short-form video sponsorship judged on broad audience demographics or proven sponsored content.","takeaways":["Test hook, angle, problem, and format separately to diagnose weak creative results.","A single winning ad is a scaling risk; keep testing replacements before it tires.","Check offers, landing pages, and tracking before raising budget; Meta cannot fix a poor journey."],"check_first":"Confirm commercial terms, recent engagement, audience makeup, and any sponsorship format before budgeting.","main_ideas":["Test the parts of a creative, not just the whole ad","A single winning ad is a scaling risk; keep a pipeline of replacements","Fix the conversion system before scaling spend","When performance softens, change the creative before the campaign settings","Reflection is a deliberate career priority, not lost time"],"partnership_formats":[],"partnership_url":null,"brands":["Meta","Shopify"],"posts_cited":11,"latest_post":"2026-09-18","similar":[],"engagement":null},{"id":"abhishek-ojha","name":"Abhishek Ojha","url":"https://b2binfluencer.marketing/creators/abhishek-ojha/","markdown_url":"https://b2binfluencer.marketing/creators/abhishek-ojha.md","descriptor":"Abhishek Ojha is building Fegmo, a platform that uses AI agents to turn product data and media into structured, channel-ready commerce content for retailers and brands.","linkedin_followers":6424,"linkedin_url":"https://www.linkedin.com/in/abojha","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abhishek-ojha.webp","topics":["artificial-intelligence","agentic-commerce"],"audiences":[],"verdict":"Abhishek Ojha is most useful for B2B retail technology partnerships around catalog enrichment, validation, and syndication.","best_for":"B2B retail technology companies seeking a technology and co-marketing partner for grocery and enterprise catalog teams.","not_for":"Consumer-facing wellness brands seeking paid social placements, sponsored posts, or consumer reach campaigns.","takeaways":["Fegmo announced two enterprise retail contracts: a grocery retailer and a multi-brand e-commerce retailer.","Fegmo became GDSN-ready through Commport; GDSN supplies standardized data while Fegmo adds enrichment.","Fegmo exhibited at Groceryshop 2026 with grocery-specific enrichment for recipes and dietary attributes."],"check_first":"Confirm recent per-post results on comparable posts, impressions, engagement rate, and audience job function.","main_ideas":["Catalog chaos is an infrastructure problem, not a marketing one","Listings have to be legible to AI shopping agents, not just people","Build on the existing standards, do the work that comes after","Catalog quality should improve in a loop, not in one cleanup project","Momentum is argued through named partners and programs"],"partnership_formats":["GDSN connectivity partnership","Enterprise catalog deployment contract","Startup program participation","Industry event engagement"],"partnership_url":null,"brands":["Fegmo","Commport Communications International","Google for Startups Cloud Program","Groceryshop 2026"],"posts_cited":9,"latest_post":"2026-09-18","similar":[{"id":"amelia-van-camp","url":"https://b2binfluencer.marketing/creators/amelia-van-camp/"},{"id":"joe-p","url":"https://b2binfluencer.marketing/creators/joe-p/"},{"id":"tom-shivers","url":"https://b2binfluencer.marketing/creators/tom-shivers/"}],"engagement":null},{"id":"ryan-lord","name":"Ryan Lord","url":"https://b2binfluencer.marketing/creators/ryan-lord/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-lord.md","descriptor":"Ryan Lord is the founder of Saint Lord Media, a street-interview agency that makes unscripted videos of people reacting to products and topics for DTC and retail brands.","linkedin_followers":15581,"linkedin_url":"https://www.linkedin.com/in/ryan-lord-3b4869182","youtube_url":"https://www.youtube.com/channel/UCN66yGOCPXTNyhFaT4U87Ng","photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-lord.webp","topics":["startup"],"audiences":["dtc-ecommerce-brands"],"verdict":"Ryan Lord is most useful for commissioned street-interview videos where real people react to products for DTC and retail brands.","best_for":"A DTC or retail brand wanting ongoing unscripted street-interview shoots for social short-form clips.","not_for":"A one-off paid post from Ryan Lord's personal LinkedIn account with scripted claims and guaranteed impressions.","takeaways":["Talk recap says free work helped establish proof and testimonials.","Niching down and staying consistent helped the business grow.","SXSW post names Amazon, QuickBooks, Trading212, Fiverr and National Rail as past brand work."],"check_first":"Confirm named host and videographer in your city, plus output volume, rights and measurement.","main_ideas":["Build trust with real reactions, not scripted answers","Use proof and execution to grow before chasing scale","Focus on a niche and keep showing up","Judge work by credibility, not follower counts"],"partnership_formats":["Commissioned street-interview (vox pop) campaigns","Ongoing multi-shoot partnerships","UK and US market coverage"],"partnership_url":null,"brands":["Saint Lord Media","Amazon","QuickBooks","Trading 212","Fiverr","National Rail","Soho House"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"cynthia-osato","name":"Cynthia Osato","url":"https://b2binfluencer.marketing/creators/cynthia-osato/","markdown_url":"https://b2binfluencer.marketing/creators/cynthia-osato.md","descriptor":"Cynthia Osato shares hiring advice for startup founders, especially on when and how to hire for AI work. The posts reviewed also describe a dedicated hiring pod for early-stage companies.","linkedin_followers":8898,"linkedin_url":"https://www.linkedin.com/in/cynthia-osato-78020b32a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cynthia-osato.webp","topics":["artificial-intelligence","startup","recruiting"],"audiences":[],"verdict":"Cynthia Osato is most useful for startup hiring advice on when and how to hire for AI work.","best_for":"A seed-stage B2B SaaS company hiring one or two AI engineers.","not_for":"An enterprise platform launch seeking a large verified audience of senior AI engineering leaders.","takeaways":["Start with the feature, not the AI role before hiring.","At Series A, hire builders before a Head of AI.","A support-ticket summarizer may need an API integration or short-term contractor."],"check_first":"Ask for audience data showing how many followers are seed-stage founders or hiring decision-makers.","main_ideas":["Start with the feature, not the AI role","At Series A, hire builders before a Head of AI","Make hiring cost and pipeline predictable and visible","Choose a recruiting stack by stage, not a full suite","The advice and the offer run together"],"partnership_formats":["Dedicated hiring pod on a monthly retainer","Two-week Hiring Clarity Sprint"],"partnership_url":null,"brands":["Gem","Ashby","Rippling","Deel","Fetcher","Levels.fyi","Karat"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"jake-huber","url":"https://b2binfluencer.marketing/creators/jake-huber/"},{"id":"mehul-jain","url":"https://b2binfluencer.marketing/creators/mehul-jain/"},{"id":"fabian-herhold","url":"https://b2binfluencer.marketing/creators/fabian-herhold/"}],"engagement":null},{"id":"bryan-lacaillade","name":"Bryan Lacaillade","url":"https://b2binfluencer.marketing/creators/bryan-lacaillade/","markdown_url":"https://b2binfluencer.marketing/creators/bryan-lacaillade.md","descriptor":"Bryan Lacaillade works on AI and automation for freight forwarding and logistics, including at freightmate Ai. Lacaillade's posts focus on practical ways to improve forwarding operations and help industry teams assess AI.","linkedin_followers":5414,"linkedin_url":"https://www.linkedin.com/in/bryan-lacaillade-6a049932","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bryan-lacaillade.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Bryan Lacaillade is most useful for practical AI and automation advice for freight forwarding operations.","best_for":"Freight forwarding software or logistics campaigns targeting forwarding, customs, and logistics operators.","not_for":"Developer tools or general AI agent platforms seeking paid always-on ambassador work.","takeaways":["Standardise a broken process before automating it, or automation can make workflows brittle.","AI should remove repetitive work, not replace judgement.","Teach AI through a demo and open questions."],"check_first":"Ask for recent per-post reach, engagement, and audience demographic data.","main_ideas":["Fix the process before you automate it","AI should remove repetitive work, not replace judgement","Teach AI through a demo and open questions","Trade associations and events are where the AI conversation happens","Handle a public dispute by pointing to the judgment's own words"],"partnership_formats":[],"partnership_url":null,"brands":["freightmate Ai","Freight & Trade Alliance (FTA)","NZ Customs Brokers and Freight Forwarders Federation of New Zealand Inc.","Flexport"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"marcelo-fujimoto","url":"https://b2binfluencer.marketing/creators/marcelo-fujimoto/"},{"id":"divyam-goel","url":"https://b2binfluencer.marketing/creators/divyam-goel/"}],"engagement":null},{"id":"alli-tunell","name":"Alli Tunell","url":"https://b2binfluencer.marketing/creators/alli-tunell/","markdown_url":"https://b2binfluencer.marketing/creators/alli-tunell.md","descriptor":"Alli Tunell is a B2B SaaS content marketer who writes about LinkedIn content strategy, creator practices, and changes in content marketing. Posts also describe returning to Animalz and prior work with the Grizzle team.","linkedin_followers":5637,"linkedin_url":"https://www.linkedin.com/in/alli-tunell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alli-tunell.webp","topics":["content-marketing"],"audiences":["b2b-marketers"],"verdict":"Most useful for practical LinkedIn content strategy and creator tactics in B2B SaaS content marketing.","best_for":"A B2B SaaS content marketing agency hiring a LinkedIn growth strategist.","not_for":"Mass-market brands buying sponsored reach or high-volume campaigns.","takeaways":["Vary formats rather than repeating one; spend more production time and publish less often.","Consistency means publishing after a flop and showing real behind-the-scenes results.","Test formats borrowed from other platforms and collaborate with creators at any scale."],"check_first":"Confirm whether paid partnerships are available and request recent reach and audience data.","main_ideas":["Lower reach calls for craft, not more posts","Consistency means publishing after a flop and showing real results","Test formats emerging on other platforms","Collaboration is a growth tactic, even in small doses","The field keeps moving; last year's tactic may be expired"],"partnership_formats":[],"partnership_url":null,"brands":["Animalz","Grizzle"],"posts_cited":10,"latest_post":"2026-09-07","similar":[],"engagement":null},{"id":"nathan-regier","name":"Nathan Regier","url":"https://b2binfluencer.marketing/creators/nathan-regier/","markdown_url":"https://b2binfluencer.marketing/creators/nathan-regier.md","descriptor":"Nathan Regier works in leadership development, with a focus on helping organizations handle conflict and build drama resilience. Regier presents workshops and shares a Compassionate Accountability framework with learning and development audiences.","linkedin_followers":13843,"linkedin_url":"https://www.linkedin.com/in/nateregier","youtube_url":"https://www.youtube.com/channel/UCUzl7fg-3NNkp6q25NEAxVQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/nathan-regier.webp","topics":["leadership","leadership-development","workplace-culture"],"audiences":[],"verdict":"Nathan Regier is useful for manager-facing workshops and keynotes on conflict, drama resilience, and measurable culture health.","best_for":"A leadership development company wanting manager training, a conflict process, and a measurable diagnostic.","not_for":"Consumer brands or creator sponsorships needing short-form video, consumer reach, or performance-based content.","takeaways":["Conflict is inevitable; drama is optional.","Companies should have a standard operating procedure for conflict.","Behavior, not style, is what changes leadership outcomes."],"check_first":"Confirm availability, fee, terms, and whether attendees are managers.","main_ideas":["Conflict is inevitable; drama is optional","Companies should have a standard operating procedure for conflict","Behavior, not style, is what changes leadership outcomes","Advancing the work through the learning-and-development community"],"partnership_formats":[],"partnership_url":null,"brands":["Association for Talent Development (ATD)","Berrett-Koehler Publishers","Let’s Grow Leaders","Association of Learning and Development Organizations (ALDO)","ISA — The Association of Learning Providers"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"arrigo-apostolidis","name":"Arrigo Apostolidis","url":"https://b2binfluencer.marketing/creators/arrigo-apostolidis/","markdown_url":"https://b2binfluencer.marketing/creators/arrigo-apostolidis.md","descriptor":"Arrigo Apostolidis writes about electronics manufacturing, printed circuit board (PCB) supply chains, and industrial strategy, with a focus on balancing production capacity, quality, cost, and resilience.","linkedin_followers":6824,"linkedin_url":"https://www.linkedin.com/in/arrigoa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arrigo-apostolidis.webp","topics":["supply-chain"],"audiences":[],"verdict":"Useful for supply chain strategy thinking on PCB sourcing, manufacturing resilience, and industrial investment.","best_for":"European electronics manufacturers needing advice on PCB sourcing, quality, and supply chain strategy.","not_for":"Consumer electronics accessory brands seeking paid sponsored posts, rate cards, or audience guarantees.","takeaways":["The key choice is not local versus global but matching capacity, quality, and responsibility.","European industrial resilience is a capital-allocation problem before an operations problem.","Workforce skills and company academies act as industrial infrastructure."],"check_first":"Confirm recent follower and impression data by seniority, function, employer, geography, and engagement.","main_ideas":["Integrated control beats a simple local-versus-global choice","European industrial resilience is a capital-allocation problem before an operations problem","Workforce skills and company academies as industrial infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["Tecnomaster S.R.L.","Assoknowledge"],"posts_cited":11,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"erin-dorshorst","name":"Erin Dorshorst","url":"https://b2binfluencer.marketing/creators/erin-dorshorst/","markdown_url":"https://b2binfluencer.marketing/creators/erin-dorshorst.md","descriptor":"Erin Dorshorst works in B2B product marketing, connecting product, sales, and marketing to turn complex products into clear messaging, support launches, and help sales teams explain their value.","linkedin_followers":5358,"linkedin_url":"https://www.linkedin.com/in/erindorshorst","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/erin-dorshorst.webp","topics":["sales","go-to-market-strategy","sales-enablement","product-marketing"],"audiences":["b2b-saas"],"verdict":"Useful for practical product marketing perspectives on launch planning, sales enablement, and sales partnerships.","best_for":"B2B SaaS product marketing and sales enablement campaigns needing practitioner arguments.","not_for":"Broad-reach awareness, sponsored video, or paid social for general software buyers.","takeaways":["78% of product marketers polled chose launch plans based in reality.","Product marketing connects customer needs and product knowledge to align build, say, deliver.","Sales enablement should move deals and sales partnerships should be durable."],"check_first":"Confirm recent impressions, engagement, follower breakdown, and whether they take paid commercial work.","main_ideas":["Most launch failures are planning failures, not creativity failures","Product marketing sits at the intersection of truth and translation","Product marketing should be a driver with a seat at the table, not a support function","Sales partnerships should be durable, and enablement should move deals","Hiring for marketers who challenge the status quo and build, launch, and execute"],"partnership_formats":[],"partnership_url":null,"brands":["Accertify","Product Marketing Alliance"],"posts_cited":14,"latest_post":"2026-08-11","similar":[{"id":"priyanshu-gautam","url":"https://b2binfluencer.marketing/creators/priyanshu-gautam/"},{"id":"charles-t","url":"https://b2binfluencer.marketing/creators/charles-t/"},{"id":"abid-chaudhry","url":"https://b2binfluencer.marketing/creators/abid-chaudhry/"}],"engagement":null},{"id":"mb-sam","name":"MB Sam","url":"https://b2binfluencer.marketing/creators/mb-sam/","markdown_url":"https://b2binfluencer.marketing/creators/mb-sam.md","descriptor":"MB Sam writes about building repeatable B2B sales systems for AWS and other ecosystem partner firms, including how founders can document their sales approach and prepare a first sales leader to take it over.","linkedin_followers":12591,"linkedin_url":"https://www.linkedin.com/in/mbsam","youtube_url":null,"photo_url":null,"topics":["leadership","sales","startup","revenue-operations","sales-leadership","b2b-sales","founder-led-sales"],"audiences":["sales-leaders","founders"],"verdict":"MB Sam is most useful for documenting founder sales judgment and building repeatable B2B sales handover systems.","best_for":"A B2B sales consultancy or AWS partner-enablement campaign aimed at technical founders.","not_for":"A cybersecurity or infrastructure vendor seeking sponsored product-demo content for enterprise IT-operations buyers.","takeaways":["A first sales leader does not fix a founder-led sales problem but exposes it.","The 90-day framework: shadow calls, map friction, test documented process on three leads.","Forecasting asks teams to show evidence behind each qualification score."],"check_first":"Confirm audience makeup and recent post results, since no contact route or rate card is shown.","main_ideas":["Document the founder’s sales judgment before hiring someone to scale it","Treat a founder bottleneck as a handover problem, not just a hiring problem","Make sales, finance, and partner teams use evidence and shared pipeline language"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon Web Services (AWS)"],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"justin-rowe","url":"https://b2binfluencer.marketing/creators/justin-rowe/"},{"id":"rob-buckingham","url":"https://b2binfluencer.marketing/creators/rob-buckingham/"},{"id":"yoni-benshaul","url":"https://b2binfluencer.marketing/creators/yoni-benshaul/"}],"engagement":null},{"id":"becca-chambers","name":"Becca Chambers","url":"https://b2binfluencer.marketing/creators/becca-chambers/","markdown_url":"https://b2binfluencer.marketing/creators/becca-chambers.md","descriptor":"Becca Chambers is a CMO who writes about B2B communications and marketing, including how companies can use executive and employee voices on LinkedIn.","linkedin_followers":92752,"linkedin_url":"https://www.linkedin.com/in/becca-chambers-personal-branding","youtube_url":"https://www.youtube.com/channel/UC2nMgC2LFSxas32VQ0naa8w","photo_url":"https://b2binfluencer.marketing/assets/avatars/becca-chambers.webp","topics":["leadership","b2b-marketing","personal-branding"],"audiences":["b2b-marketers"],"verdict":"Becca Chambers is useful for B2B communications strategy and executive-led LinkedIn visibility.","best_for":"A B2B SaaS company building a communications function and executive-led LinkedIn strategy.","not_for":"Brands seeking packaged sponsored posts with rates, guaranteed placements, and audience proof.","takeaways":["They say personal LinkedIn accounts build reach; company pages work more like archives.","They describe communications as an umbrella including messaging, PR, employee, executive, and thought leadership.","They claim personal posts get 5 to 10 times the reach of corporate posts."],"check_first":"Confirm whether sponsored work is available and ask for audience breakdown and post performance figures.","main_ideas":["Put people, not company pages, at the center of LinkedIn","Communications includes much more than PR","Marketing-tech promises should not distract from everyday friction"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-05","similar":[{"id":"tara-mcdonagh","url":"https://b2binfluencer.marketing/creators/tara-mcdonagh/"},{"id":"devin-dillon","url":"https://b2binfluencer.marketing/creators/devin-dillon/"},{"id":"anthony-chiaravallo","url":"https://b2binfluencer.marketing/creators/anthony-chiaravallo/"}],"engagement":null},{"id":"annesha-basu","name":"Annesha Basu","url":"https://b2binfluencer.marketing/creators/annesha-basu/","markdown_url":"https://b2binfluencer.marketing/creators/annesha-basu.md","descriptor":"Annesha Basu works in content and paid media. Their LinkedIn posts share practical advice on setting up ads, keeping campaign tracking consistent, and reconciling platform results with CRM records.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/anneshabasu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/annesha-basu.webp","topics":["paid-ads","content-marketing","paid-media","attribution"],"audiences":["b2b-marketing-teams"],"verdict":"Annesha Basu is useful for hands-on paid media tracking, UTM hygiene, and reconciling platform ad results with CRM records.","best_for":"A B2B marketing agency needing someone to own tracking hygiene and CRM reconciliation across client accounts.","not_for":"Campaigns needing documented sponsorship formats, a media kit, or verified audience demographics.","takeaways":["Use a UTM convention: source, medium, campaign, content.","Build URLs in a shared sheet and check CRM after first week.","Explain platform versus CRM lead gaps rather than force a single total."],"check_first":"Ask for a named client case study showing their role and results.","main_ideas":["Make measurement choices before spending","Use consistent UTMs so campaign data stays readable","Explain the gap between platform and CRM counts instead of forcing a single total","Treat starting over as a way to grow, not proof you are unsuited to the work"],"partnership_formats":[],"partnership_url":null,"brands":["OpenAI"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"lais-karvelis","name":"Lais Karvelis","url":"https://b2binfluencer.marketing/creators/lais-karvelis/","markdown_url":"https://b2binfluencer.marketing/creators/lais-karvelis.md","descriptor":"Lais Karvelis builds DTC ecommerce brands, with a focus on launching and growing a TikTok Shop-first brand. Their posts also discuss ecommerce profitability, content production, advertising, and the operational work behind growth.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lais-karvelis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lais-karvelis.webp","topics":["ecommerce","tiktok-shop","dtc-ecommerce"],"audiences":["ecommerce-founders"],"verdict":"Lais Karvelis is most useful for TikTok Shop-first DTC operator strategy and operating plans, not pure media buying.","best_for":"A founder-led DTC brand launching or relaunching as TikTok Shop-first with a small team.","not_for":"A brand buying distribution, paid sponsored content, or a reach-led media buy.","takeaways":["Underinvesting in content left nothing fresh to test and took a month to restart production.","The profitability list favors contribution margin over ROAS and includes retention alongside acquisition.","After a first order, priorities include organic content, affiliates, fulfillment, and ads."],"check_first":"Confirm what they can show: business results, fuller work record, audience demographics, agreed success measures.","main_ideas":["Profitability is a system problem, and contribution margin beats ROAS","Content production is an acquisition input, not an afterthought","The real growth levers are boring operational work","TikTok Shop-first brand building as a time-limited opportunity, documented openly","From first order to an operating rhythm: organic content, affiliates, fulfillment, ads"],"partnership_formats":[],"partnership_url":null,"brands":["Tupperware"],"posts_cited":11,"latest_post":"2026-09-03","similar":[],"engagement":null},{"id":"aaron-mcelroy","name":"Aaron McElroy","url":"https://b2binfluencer.marketing/creators/aaron-mcelroy/","markdown_url":"https://b2binfluencer.marketing/creators/aaron-mcelroy.md","descriptor":"Aaron McElroy writes about talent strategy, workforce development, and HR technology, including how organizations can compete for talent and build learning into everyday work.","linkedin_followers":3542,"linkedin_url":"https://www.linkedin.com/in/aaronmcelroy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aaron-mcelroy.webp","topics":["artificial-intelligence","hr","workforce-development"],"audiences":[],"verdict":"Most useful for argument-led thought leadership on talent strategy, workforce development, and HR technology.","best_for":"A workforce-technology vendor or public-sector campaign wanting argument-led thought leadership.","not_for":"Product launches judged on measured reach, short-form video, paid promotion, or demo-led content.","takeaways":["Federal contracting is the largest talent competition; talent intelligence strategy decides who wins business.","Organizations cannot train fast enough, so development must be embedded in daily work.","HR technology should build human capability, not just automate HR."],"check_first":"Confirm audience data, sponsorship terms, rates, deliverables, and recent sponsored post results.","main_ideas":["Talent competition is a business competition, not an HR function","Training cannot keep up, so development has to happen inside the job","HR technology should build human capability, not just automate HR","Workforce development is a regional and public-sector effort"],"partnership_formats":[],"partnership_url":null,"brands":["Avature","ManTech","Air Force Cyberworx"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"allison-erdman-gregoire","url":"https://b2binfluencer.marketing/creators/allison-erdman-gregoire/"},{"id":"ted-theocheung","url":"https://b2binfluencer.marketing/creators/ted-theocheung/"},{"id":"bryant-d-nielson","url":"https://b2binfluencer.marketing/creators/bryant-d-nielson/"}],"engagement":null},{"id":"shannon-terry","name":"Shannon Terry","url":"https://b2binfluencer.marketing/creators/shannon-terry/","markdown_url":"https://b2binfluencer.marketing/creators/shannon-terry.md","descriptor":"Shannon Terry is a K–12 education leader focused on making teacher-evaluation systems more useful for improving instruction and supporting teachers. Their posts describe work on evaluation frameworks and leadership practice, and identify a Chief Impact Officer role at RefynED.","linkedin_followers":2725,"linkedin_url":"https://www.linkedin.com/in/shannonterry915","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shannon-terry.webp","topics":["leadership"],"audiences":[],"verdict":null,"best_for":null,"not_for":null,"takeaways":[],"check_first":null,"main_ideas":["Evaluation should change teaching, not just complete the paperwork","Variability in evaluation results reflects interpretation, not intent","Where the stakes are high, the margin for error is tiny","Buying a product does not guarantee transformation (guest view)","The method: one scenario, one claim, a question back to the reader"],"partnership_formats":[],"partnership_url":null,"brands":["RefynED"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"jorge-valenzuela","url":"https://b2binfluencer.marketing/creators/jorge-valenzuela/"},{"id":"josh-chernikoff","url":"https://b2binfluencer.marketing/creators/josh-chernikoff/"},{"id":"dylan-makani","url":"https://b2binfluencer.marketing/creators/dylan-makani/"}],"engagement":null},{"id":"svy-nekrasas","name":"Svy Nekrasas","url":"https://b2binfluencer.marketing/creators/svy-nekrasas/","markdown_url":"https://b2binfluencer.marketing/creators/svy-nekrasas.md","descriptor":"Svy Nekrasas shares practical advice on B2B marketing, including agile campaign planning, marketing technology decisions, and building collaborative teams.","linkedin_followers":4417,"linkedin_url":"https://www.linkedin.com/in/svynekrasasmarketer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/svy-nekrasas.webp","topics":["leadership","marketing-automation","marketing-operations"],"audiences":["marketing-leaders"],"verdict":"Useful for practical B2B marketing posts on agile campaigns, martech adoption, and team leadership.","best_for":"Martech or marketing operations vendors, or B2B agencies selling change management around a stack.","not_for":"Consumer or direct to consumer brands, or performance agencies seeking guaranteed lead volume and demographics.","takeaways":["Break stuck campaigns into smaller tests, adapt from customer data, and prioritize being first over perfect.","Marketing automation is not a silver bullet; it needs clean data, collaboration, and new competencies.","Year-end sales pressure shows how leaders set the tone for cross-functional teamwork."],"check_first":"Confirm sponsorship format, rate, media kit, disclosure, inquiry route, recent audience demographics, and engagement.","main_ideas":["Being first matters more than being perfect","Marketing automation is a commitment, not a fix","Teams win the year, and leaders set the tone","A daily tip habit built on other people's research"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-01","similar":[{"id":"charlie-mohn","url":"https://b2binfluencer.marketing/creators/charlie-mohn/"},{"id":"emilis-karvelis","url":"https://b2binfluencer.marketing/creators/emilis-karvelis/"},{"id":"erica-geil","url":"https://b2binfluencer.marketing/creators/erica-geil/"}],"engagement":null},{"id":"adam-mansfield","name":"Adam Mansfield","url":"https://b2binfluencer.marketing/creators/adam-mansfield/","markdown_url":"https://b2binfluencer.marketing/creators/adam-mansfield.md","descriptor":"Adam Mansfield shares practical commentary on enterprise software procurement, including how organizations can assess AI vendors, negotiate contracts, and evaluate changes to software pricing and licensing.","linkedin_followers":2824,"linkedin_url":"https://www.linkedin.com/in/adam-mansfield","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-mansfield.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Adam Mansfield is useful for buyer-side questions on AI vendor contracts, software pricing, and renewals.","best_for":"Enterprise software procurement consultancies wanting buyer-side thought leadership on AI vendor negotiations.","not_for":"AI vendor endorsement or demo campaigns, and work needing measured reach.","takeaways":["Salesforce's reported $2 billion Listen Labs purchase raises customer value questions.","New Salesforce suites and AI credits are renewal questions for customers.","A smaller read-only AI pilot need not mean smaller commercial terms."],"check_first":"Confirm audience demographics and performance data for AI vendor negotiation posts.","main_ideas":["A cautious AI pilot does not require a smaller negotiation","Judge acquisitions by what customers get, not just what the vendor paid","Treat new bundles and AI credits as renewal questions","Every new enterprise AI offering adds procurement work"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","UpperEdge, LLC"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"vernon-keenan","url":"https://b2binfluencer.marketing/creators/vernon-keenan/"},{"id":"tom-ryan","url":"https://b2binfluencer.marketing/creators/tom-ryan/"},{"id":"eddie-cliff","url":"https://b2binfluencer.marketing/creators/eddie-cliff/"}],"engagement":null},{"id":"daniel-s","name":"Daniel S.","url":"https://b2binfluencer.marketing/creators/daniel-s/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-s.md","descriptor":"Daniel S. works in corporate training and learning and development, consulting with companies on employee knowledge retention and engagement. Their posts also cover workplace culture and emerging research on AI in learning and teamwork.","linkedin_followers":1456,"linkedin_url":"https://www.linkedin.com/in/danielsowards","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","workplace-culture","learning-and-development"],"audiences":["hr-leaders"],"verdict":"Daniel S. is most useful for accessible summaries of research on AI in training, teamwork, and employee engagement.","best_for":"A corporate learning platform seeking expert content on AI in training and employee engagement.","not_for":"A workplace technology vendor wanting product comparison reviews, guaranteed reach, and tracked lead conversion.","takeaways":["A 2025 post summarizes a Harvard, Wharton, and P&G study on AI and teamwork.","A 2022 event recap flags just-in-time learning as a field priority.","A 2021 post connects vacation, work notifications, and SHRM findings on employee silence."],"check_first":"Ask for audience survey data and comparable sponsored placement results before committing budget.","main_ideas":["Workplace norms should make taking vacation feel acceptable","Learning should reach people when they need it","Make research on AI at work accessible through clear summaries"],"partnership_formats":[],"partnership_url":null,"brands":["Kiln","SHRM"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"paul-falcone","url":"https://b2binfluencer.marketing/creators/paul-falcone/"},{"id":"ted-theocheung","url":"https://b2binfluencer.marketing/creators/ted-theocheung/"},{"id":"staci-lapis","url":"https://b2binfluencer.marketing/creators/staci-lapis/"}],"engagement":null},{"id":"sven-etzelsberger","name":"Sven Etzelsberger","url":"https://b2binfluencer.marketing/creators/sven-etzelsberger/","markdown_url":"https://b2binfluencer.marketing/creators/sven-etzelsberger.md","descriptor":"Sven Etzelsberger writes about sustainable urban freight, including cargo-bike delivery, city transport choices and the practical challenges of making greener delivery work.","linkedin_followers":2992,"linkedin_url":"https://www.linkedin.com/in/sven-etzelsberger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sven-etzelsberger.webp","topics":[],"audiences":[],"verdict":"Most useful for explaining the commercial and operational case for greener urban freight to practitioners and city policy teams.","best_for":"Cargo-bike manufacturers, fleet-services suppliers, or logistics operators needing a credible B2B pilot or supplier assessment campaign.","not_for":"Consumer cargo-bike or lifestyle e-bike launches, or campaigns seeking high-volume social reach and direct-to-consumer conversion.","takeaways":["Public enthusiasm for cargo bikes has not necessarily produced market demand.","Recreational bicycle components may not survive commercial schedules of up to 16 hours a day.","Investment is also needed in testing, suppliers, and maintenance."],"check_first":"Ask for audience demographics, engagement figures, and comparable campaign results before committing.","main_ideas":["Cargo bikes have interest, not yet a business case","The barrier is durability and service, not the bike concept","Put the right vehicle on the right trip","City policy and public-private work shape adoption","Green delivery operators are logistics businesses, not bike fleets"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"josh-rosenberg","name":"Josh Rosenberg","url":"https://b2binfluencer.marketing/creators/josh-rosenberg/","markdown_url":"https://b2binfluencer.marketing/creators/josh-rosenberg.md","descriptor":"Josh Rosenberg creates business-focused content about using AI in marketing and operations, including practical applications and risks. They also host the Smart AI Podcast, where they discuss how businesses can apply AI.","linkedin_followers":3286,"linkedin_url":"https://www.linkedin.com/in/josh-rosenberg-ai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-rosenberg.webp","topics":["artificial-intelligence","cybersecurity","ai-agents","ai-adoption","ai-security"],"audiences":[],"verdict":"They are most useful for practical AI commentary on business operations, marketing, and security risks.","best_for":"B2B AI consultancy webinar or co-marketing for agency owners, marketers, and business owners.","not_for":"Enterprise cybersecurity vendor seeking technical keynote, guaranteed registrations, or published sponsorship package.","takeaways":["The AI risk most companies miss is already inside the building","An automation agent is only as safe as the permissions you give it","The payoff from AI is a smaller business, not a faster one"],"check_first":"Confirm sponsorship terms, audience details, and results from comparable work.","main_ideas":["The AI risk most companies miss is already inside the building","An automation agent is only as safe as the permissions you give it","The payoff from AI is a smaller business, not a faster one","Prove an AI method with your own time and money before you sell it","AI-made creative and customer trust pull in opposite directions"],"partnership_formats":[],"partnership_url":null,"brands":["Smart AI Podcast","Dave Miz","ClawdBot"],"posts_cited":13,"latest_post":"2026-09-16","similar":[{"id":"todd-westra","url":"https://b2binfluencer.marketing/creators/todd-westra/"},{"id":"grace-eva","url":"https://b2binfluencer.marketing/creators/grace-eva/"},{"id":"tahir-iqbal","url":"https://b2binfluencer.marketing/creators/tahir-iqbal/"}],"engagement":null},{"id":"dan-zhang","name":"Dan Zhang","url":"https://b2binfluencer.marketing/creators/dan-zhang/","markdown_url":"https://b2binfluencer.marketing/creators/dan-zhang.md","descriptor":"Dan Zhang is ClickUp’s Chief Business Officer and CFO, leading the company’s AI transformation and its effort to redesign how work gets done across the organization.","linkedin_followers":9519,"linkedin_url":"https://www.linkedin.com/in/danzhangdz","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","change-management"],"audiences":[],"verdict":"They offer a finance leader's practical perspective on AI transformation, adoption, governance, and measurement at scale.","best_for":"B2B SaaS brands hiring a finance executive for AI transformation and seeking keynote or advisory support.","not_for":"Fintech or HR software brands seeking paid sponsored posts with guaranteed reach among finance decision-makers.","takeaways":["Bolting AI onto an existing company is not transformation.","Finance should lead AI transformation because it owns measurement.","They point Brain² at finance processes to map them and surface problems."],"check_first":"Confirm audience job function and seniority, plus recent results for comparable finance and AI topics.","main_ideas":["Bolting AI onto an existing company is not transformation","Finance should lead AI transformation because it owns measurement","The leadership job right now is bridging, not predicting","The hard AI problems now belong to CFOs: cost, quality, governance, incentives","Show the work inside the finance org, don't just argue about it"],"partnership_formats":[],"partnership_url":null,"brands":["ClickUp","Secret CFO","Baker Tilly","Brain²"],"posts_cited":11,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"moni-oloyede","name":"Moni Oloyede","url":"https://b2binfluencer.marketing/creators/moni-oloyede/","markdown_url":"https://b2binfluencer.marketing/creators/moni-oloyede.md","descriptor":"Moni Oloyede works in marketing operations and writes about how B2B marketing teams should adapt their roles, technology, and methods—including marketing automation, account-based marketing, and the changing skills companies seek.","linkedin_followers":6385,"linkedin_url":"https://www.linkedin.com/in/moni-oloyede","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/moni-oloyede.webp","topics":["artificial-intelligence","ai-in-marketing","marketing-automation","marketing-operations","account-based-marketing"],"audiences":[],"verdict":"Moni Oloyede is useful for practitioner-led discussion of B2B marketing operations, ABM, and marketing automation changes.","best_for":"A marketing automation or AI-for-marketing platform seeking a practitioner voice for webinar and LinkedIn posts.","not_for":"Conventional MQL, lead-scoring, nurture-email, gated-download, or volume-based pipeline campaigns.","takeaways":["They say marketing operations job titles obscure the problem companies are hiring to solve.","They argue ABM is not demand generation pointed at 50 named accounts.","They ask what becomes the center of the MarTech stack and what AI replaces."],"check_first":"Confirm deliverables, fee, usage rights, audience data, and the longer job-description analysis.","main_ideas":["AI is resetting the marketing operations playbook","Marketing operations job titles obscure the problem companies are hiring to solve","ABM is not demand generation aimed at named accounts"],"partnership_formats":[],"partnership_url":null,"brands":["MarTech Conference","DC Marketing Tech Talks"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"jason-kutasi","name":"Jason Kutasi","url":"https://b2binfluencer.marketing/creators/jason-kutasi/","markdown_url":"https://b2binfluencer.marketing/creators/jason-kutasi.md","descriptor":"Jason Kutasi shares ecommerce marketing advice, especially on paid customer acquisition, DTC sales funnels, and how brands can compete with Amazon. Their posts draw on Kutasi's stated career in private equity and hedge funds as well as marketing.","linkedin_followers":5303,"linkedin_url":"https://www.linkedin.com/in/jasonkutasi","youtube_url":"https://www.youtube.com/channel/UCxJvEb91A5PjqgObTkuq0Qg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-kutasi.webp","topics":["artificial-intelligence","ecommerce","dtc-ecommerce","ai-in-marketing","amazon-marketplace"],"audiences":["performance-marketers"],"verdict":"Useful for ecommerce marketing advice on paid acquisition, DTC funnels, and competing with Amazon.","best_for":"A direct-to-consumer brand with healthy margin per order and products without existing search demand.","not_for":"Paid creator-spokesperson campaigns needing sponsorship formats, guaranteed reach, rate card, or audience data.","takeaways":["Paid acquisition is an auction, so margin decides who can play.","Shopify stores lose to Amazon on the buyer's decision, not on price.","A $30 product clearing about $15 margin cannot compete on Meta or YouTube."],"check_first":"Ask directly about partnership terms and request audience demographics, engagement results, and first-party data.","main_ideas":["Paid acquisition is an auction, so margin decides who can play","Shopify stores lose to Amazon on the buyer's decision, not on price","Studying a business is not the same as knowing how it wins","AI framed as competitive pressure rather than a work process"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-29","similar":[{"id":"waleed-bin-wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/"},{"id":"asad-khan","url":"https://b2binfluencer.marketing/creators/asad-khan/"},{"id":"josh-gregory","url":"https://b2binfluencer.marketing/creators/josh-gregory/"}],"engagement":null},{"id":"reilyn-garton","name":"Reilyn Garton","url":"https://b2binfluencer.marketing/creators/reilyn-garton/","markdown_url":"https://b2binfluencer.marketing/creators/reilyn-garton.md","descriptor":"Reilyn Garton shares practical cybersecurity analysis on threat detection, identity-based attacks, and exposure management, with an emphasis on connecting security operations to business risk.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/reilyngarton","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/reilyn-garton.webp","topics":["artificial-intelligence","cybersecurity","identity-security","threat-intelligence"],"audiences":[],"verdict":"Reilyn Garton is useful for practical cybersecurity analysis on identity attacks, exposure management, and checking AI security outputs.","best_for":"Cybersecurity vendors selling identity detection, behavioral detection, or exposure prioritization that want a practitioner voice.","not_for":"Mass-market AI-productivity vendors running reach campaigns built on unqualified AI optimism.","takeaways":["Attackers use valid accounts, session hijacking, and token replay instead of malware.","Volt Typhoon post asks if teams log SMB, WMI, and WinRM lateral movement.","Exposure data needs business context, exploitability, ownership, and remediation priorities."],"check_first":"Confirm audience demographics, engagement, and partnership terms before contacting them.","main_ideas":["Look for behavior, not just malware","Treat identity activity as a likely attack path","Keep checking AI security recommendations","Prioritize exposures by context and ownership"],"partnership_formats":[],"partnership_url":null,"brands":["Nucleus","Gartner","Mandiant"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"omer-menashe","name":"Omer Menashe","url":"https://b2binfluencer.marketing/creators/omer-menashe/","markdown_url":"https://b2binfluencer.marketing/creators/omer-menashe.md","descriptor":"Omer Menashe writes about using AI and automation in finance, with a focus on practical workflows such as forecasting, accounts payable, reconciliation, and credit scoring. Menashe's posts emphasize data quality, traceable results, and human review of exceptions.","linkedin_followers":13000,"linkedin_url":"https://www.linkedin.com/in/omer-menashe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/omer-menashe.webp","topics":["artificial-intelligence"],"audiences":["finance-leaders","cfos"],"verdict":"They are most useful for practical finance AI thought leadership on traceable workflows and human exception review.","best_for":"A finance automation vendor wanting LinkedIn thought leadership for controllers, finance directors, and CFOs.","not_for":"A consumer budgeting app wanting high-volume awareness, short-form video, lifestyle creative, and direct sign-ups.","takeaways":["Finance AI earns trust only when it can show the source trail.","Autonomous finance assistants need guardrails and bounded scope.","Automation should route exceptions to human queues, not force-fit every case."],"check_first":"Ask about sponsorship terms, turnaround, employer, seniority, industry, and audience demographics before setting reach targets.","main_ideas":["Finance AI earns trust only when it can show the source trail","Autonomous finance assistants need guardrails and bounded scope","Automation should route exceptions to human queues, not force-fit every case","Data quality matters more than model complexity in credit scoring","Faster data sync exposes bad inputs, so prove one high-value process first"],"partnership_formats":[],"partnership_url":null,"brands":["1Flo.ai"],"posts_cited":12,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"tomass-berzins","name":"Tomass Berzins","url":"https://b2binfluencer.marketing/creators/tomass-berzins/","markdown_url":"https://b2binfluencer.marketing/creators/tomass-berzins.md","descriptor":"Tomass Berzins shares practical advice on e-commerce growth, including choosing where to enter a market, improving the online shopping experience, and giving customers reasons to return. Tomass also discusses the operational challenges businesses face as they grow.","linkedin_followers":7929,"linkedin_url":"https://www.linkedin.com/in/tomass-berzins-708854174","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tomass-berzins.webp","topics":["ecommerce","ecommerce-growth"],"audiences":["ecommerce-brands"],"verdict":"Tomass Berzins is most useful for practical e-commerce growth advice on market entry, online shopping, retention, and operations.","best_for":"A retention or subscription platform running an educational campaign for e-commerce operators.","not_for":"A consumer brand seeking guaranteed reach, nationwide endorsement, or a campaign unrelated to e-commerce growth.","takeaways":["Choose a US region by product fit, climate, competition, and shipping, not as one market.","Online stores can lose the help a bike-shop consultant gives in person.","Retention should give customers reasons to return beyond increasing the first order."],"check_first":"Confirm commercial terms, audience relevance, and recent post results before contacting them.","main_ideas":["“The US market” is really a choice of regions","Online stores should replace the in-store advisor","Retention is a lifestyle question, not just the next upsell","Growth creates the next set of problems","Attention, then understanding, then caring — in that order"],"partnership_formats":[],"partnership_url":null,"brands":["The Side of eCommerce Growth Nobody Sees"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"sandra-cruz","name":"Sandra Cruz","url":"https://b2binfluencer.marketing/creators/sandra-cruz/","markdown_url":"https://b2binfluencer.marketing/creators/sandra-cruz.md","descriptor":"Sandra Cruz is a customer success leader who builds customer-facing teams and shares ideas on customer trust, team alignment, and the role of AI in customer experience.","linkedin_followers":2978,"linkedin_url":"https://www.linkedin.com/in/sandyjcruz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sandra-cruz.webp","topics":["artificial-intelligence","leadership","customer-success"],"audiences":[],"verdict":"Sandra Cruz is most useful for customer success leadership ideas on trust, team alignment, and AI in customer experience.","best_for":"A B2B SaaS company launching AI-assisted customer support tools, for earned or event-based thought leadership.","not_for":"A consumer app or direct-to-consumer brand seeking paid posts, discount codes, audience guarantees, or direct-response targets.","takeaways":["Trust can weaken when customers feel decisions are made to them rather than with them.","An offsite is a reset moment, not a break from the schedule.","Growing a team means hiring for operations and front-line work at the same time."],"check_first":"Confirm commercial terms, sponsorship availability, audience data, and right contact before a paid engagement.","main_ideas":["Trust breaks when customers feel decisions are made to them rather than with them","An offsite is a reset moment, not a break from the schedule","Customer success keeps changing, so leaders should compare notes openly","Growing a team means hiring for operations and front-line work at the same time"],"partnership_formats":[],"partnership_url":null,"brands":["Donnelley Financial Solutions (DFIN)","Customer Success Collective","LinkedIn"],"posts_cited":11,"latest_post":"2026-09-18","similar":[{"id":"ianthe-hernandez","url":"https://b2binfluencer.marketing/creators/ianthe-hernandez/"},{"id":"tara-whitney","url":"https://b2binfluencer.marketing/creators/tara-whitney/"},{"id":"david-shultz","url":"https://b2binfluencer.marketing/creators/david-shultz/"}],"engagement":null},{"id":"james-meeker","name":"James Meeker","url":"https://b2binfluencer.marketing/creators/james-meeker/","markdown_url":"https://b2binfluencer.marketing/creators/james-meeker.md","descriptor":"James Meeker writes about cybersecurity and networking, connecting technical and policy developments—such as router supply-chain security and AI security—to their wider business and national-security implications.","linkedin_followers":1425,"linkedin_url":"https://www.linkedin.com/in/james-h-meeker","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","ai-security"],"audiences":[],"verdict":"Useful for analyst-style explainers that connect security, supply-chain, and policy news to business and national-security implications.","best_for":"Networking or cybersecurity vendors launching routers, or announcing manufacturing, certification, or supplier-provenance decisions.","not_for":"Mass-market consumer brand campaigns seeking high-volume awareness, broad demographics, and product endorsement.","takeaways":["NETGEAR received conditional FCC approval as a trusted consumer-router provider, raising supply-chain security questions.","Anthropic's restricted Mythos model was reportedly accessed through a third-party contractor, raising control questions.","Topo Chico update ties supply-chain disruption to the brand's story and business risk."],"check_first":"Ask for recent impressions and engagement plus audience survey on job function, seniority, and geography.","main_ideas":["A device's origin is part of its security, not a footnote","Security vendors should be judged by the controls they actually keep","Supply-chain shocks are a recurring business risk, not a sector-specific one","Raise the question and let readers decide"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":15,"latest_post":"2026-10-09","similar":[{"id":"motti-sorani","url":"https://b2binfluencer.marketing/creators/motti-sorani/"},{"id":"darron-makrokanis","url":"https://b2binfluencer.marketing/creators/darron-makrokanis/"},{"id":"larry-karatsoreos","url":"https://b2binfluencer.marketing/creators/larry-karatsoreos/"}],"engagement":null},{"id":"tom-peace","name":"Tom Peace","url":"https://b2binfluencer.marketing/creators/tom-peace/","markdown_url":"https://b2binfluencer.marketing/creators/tom-peace.md","descriptor":"Tom Peace writes and speaks about customer loyalty, CRM and customer engagement, including how brands can use customer data, personalisation and digital wallets to make communications more relevant.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/tom-peace-sway-outcomes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-peace.webp","topics":["crm"],"audiences":[],"verdict":"Tom Peace is most useful for explaining loyalty, CRM and personalisation strategy and how to use customer data and digital wallets.","best_for":"Loyalty-tech or CRM software brands seeking advisory work or co-produced educational content on customer engagement.","not_for":"Retail or consumer brands wanting high-volume paid social campaigns for app installs and measurable sales.","takeaways":["Reach customers in channels they already use instead of asking for another download.","Personalisation is the floor; the fix is clean data and orchestration, not a new AI engine.","Customer data is only worth what the loop does with it."],"check_first":"Ask whether Tom Peace accepts paid partnerships and request audience demographics and engagement results.","main_ideas":["Reach customers in channels they already use instead of asking for another download","Personalisation is the floor; the fix is clean data and orchestration, not a new AI engine","Customer data is only worth what the loop does with it","Insight and content carry equal weight in personalisation","Short argument, direct question, then a pointer to longer owned material"],"partnership_formats":[],"partnership_url":null,"brands":["Litecard","Hello $Firstname AI Edition (Rasmus Houlind)"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"lee-mcdermott","url":"https://b2binfluencer.marketing/creators/lee-mcdermott/"},{"id":"laurent-guinand","url":"https://b2binfluencer.marketing/creators/laurent-guinand/"},{"id":"tomer-tagrin","url":"https://b2binfluencer.marketing/creators/tomer-tagrin/"}],"engagement":null},{"id":"rafael-valero","name":"Rafael Valero","url":"https://b2binfluencer.marketing/creators/rafael-valero/","markdown_url":"https://b2binfluencer.marketing/creators/rafael-valero.md","descriptor":"Rafael Valero designs brand identities, content direction, and Shopify ecommerce experiences. Valero’s project work includes translating a brand’s heritage and sourcing story into a clear online experience, including wholesale sections.","linkedin_followers":212,"linkedin_url":"https://www.linkedin.com/in/rafaelvalero20","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rafael-valero.webp","topics":["artificial-intelligence","ecommerce","content-marketing","content-strategy"],"audiences":[],"verdict":"Most useful for translating heritage, sourcing, and specialist knowledge into clear Shopify brand and wholesale experiences.","best_for":"Premium ecommerce brands or design agencies seeking brand, content, and Shopify direction.","not_for":"Paid creator sponsorships, reach-led consumer launches, or discount-led DTC performance campaigns.","takeaways":["Valero learned fly tying and saw color helped buyers choose materials.","Wholesale inquiry should start a business relationship, not just collect form fields.","Unboxing-style product content experiment aims to make small product moments repeatable."],"check_first":"Confirm finished build, performance data, follower demographics, and post-level reach and engagement.","main_ideas":["Learn the category before deciding how it should look","Give informed buyers clarity, not a beginner’s explanation","Translate heritage into a consistent design point of view","Make wholesale entry points reflect the relationship behind them","Use AI experiments to address the shortage of everyday product content"],"partnership_formats":[],"partnership_url":null,"brands":["PLUMA"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"nazmul-hassan-joy","url":"https://b2binfluencer.marketing/creators/nazmul-hassan-joy/"},{"id":"md-moktadir-hossain","url":"https://b2binfluencer.marketing/creators/md-moktadir-hossain/"},{"id":"shahria-naz","url":"https://b2binfluencer.marketing/creators/shahria-naz/"}],"engagement":null},{"id":"simone-moreau-rodgers","name":"Simone Moreau-Rodgers","url":"https://b2binfluencer.marketing/creators/simone-moreau-rodgers/","markdown_url":"https://b2binfluencer.marketing/creators/simone-moreau-rodgers.md","descriptor":"Simone Moreau-Rodgers teaches marketing and customer relationship marketing (CRM) at Fanshawe College, where students work on live client projects and learn from industry mentors.","linkedin_followers":4024,"linkedin_url":"https://www.linkedin.com/in/simone-moreau-rodgers-076bb115","youtube_url":null,"photo_url":null,"topics":["crm","career-development"],"audiences":[],"verdict":"Useful for marketing education partnerships that need a college classroom for applied CRM and mentorship.","best_for":"A marketing education company seeking a college program partner for applied CRM and mentorship.","not_for":"A B2B CRM software vendor seeking demo requests from marketing directors or sales leaders.","takeaways":["Students built a CRM plan for the St. Thomas Elgin General Hospital Foundation.","Mentor Circles bring practitioners into class for candid career questions and feedback.","Career advice includes hands-on experience, transferable skills, connections, and a portfolio."],"check_first":"Confirm audience includes program decision-makers and ask for engagement data before contacting.","main_ideas":["Students learn marketing by working on real problems","Practitioners make classroom learning more useful","Early-career marketers should build evidence of their skills"],"partnership_formats":["Marketing & Sales Mentor Circles","Live client project"],"partnership_url":null,"brands":["Fanshawe College","St. Thomas Elgin General Hospital Foundation","Western University Faculty of Information and Media Studies","interVal","United Way"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"juan-jaysingh","name":"Juan Jaysingh","url":"https://b2binfluencer.marketing/creators/juan-jaysingh/","markdown_url":"https://b2binfluencer.marketing/creators/juan-jaysingh.md","descriptor":"Juan Jaysingh writes about AI agents in customer service, focusing on how businesses can keep decisions consistent across channels by combining AI reasoning with rules and human judgment.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/juanjaysingh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/juan-jaysingh.webp","topics":["artificial-intelligence","crm"],"audiences":[],"verdict":"Juan Jaysingh is most useful for decision orchestration in customer service, keeping AI reasoning, rules, and human judgment consistent across channels.","best_for":"B2B SaaS AI customer service tools; thought leadership on agentic CX decision orchestration.","not_for":"B2B software vendors outside customer service seeking sponsored short-form video demos or audience composition and engagement figures.","takeaways":["Deciding what to do is the hard part, not understanding the request.","Permissions are ahead of procedures, and a procedure without enforcement is only a request.","Complex customer service is several different problems, each needing its own control."],"check_first":"Confirm format, scope, and requirements, and request recent LinkedIn audience analytics.","main_ideas":["Deciding what to do is the hard part, not understanding the request","Permissions are ahead of procedures, and a procedure without enforcement is only a request","Complex customer service is several different problems, each needing its own control","Headless optionality is the shift worth watching, not integrations or APIs","Naming what is still unknown is part of the argument"],"partnership_formats":[],"partnership_url":null,"brands":["CRM Magazine","CX Today","Salesforce","Anthropic","Zingtree"],"posts_cited":10,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"soufya-gana","name":"Soufya Gana","url":"https://b2binfluencer.marketing/creators/soufya-gana/","markdown_url":"https://b2binfluencer.marketing/creators/soufya-gana.md","descriptor":"Soufya Gana shares practical advice on prioritising digital product work, keeping backlogs focused, and using e-commerce data to understand performance and make better decisions.","linkedin_followers":430,"linkedin_url":"https://www.linkedin.com/in/soufya-gana","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/soufya-gana.webp","topics":["artificial-intelligence","ecommerce","seo","product-management","ai-search-visibility"],"audiences":[],"verdict":"Practical French-language advice on prioritising digital product work and diagnosing e-commerce performance beyond revenue.","best_for":"French-speaking B2B e-commerce or digital-product teams with crowded projects and unclear metrics.","not_for":"Consumer brand paid post series seeking large English-language reach and per-post conversion lift.","takeaways":["For crowded projects, clarify goals, choose indicators, prioritise by value, defer some work.","A focused backlog should be limited, prioritised and understandable, not an exhaustive idea store.","Revenue is a result, not an explanation; conversion, cart abandonment, traffic quality help diagnose."],"check_first":"Ask for recent post-level results on comparable topics, depth, formats, and audience survey job roles.","main_ideas":["Choose priorities instead of adding more work","A backlog should support decisions, not store every idea","Revenue shows what happened, not why","Search visibility should include being recommended"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-05","similar":[],"engagement":null},{"id":"robyn-a-d","name":"Robyn A. D.","url":"https://b2binfluencer.marketing/creators/robyn-a-d/","markdown_url":"https://b2binfluencer.marketing/creators/robyn-a-d.md","descriptor":"Robyn A. D. works in learning and development, speaks at professional conferences, and shares practical ideas for turning curated content into microlearning.","linkedin_followers":5048,"linkedin_url":"https://www.linkedin.com/in/rdefelice","youtube_url":null,"photo_url":null,"topics":["learning-and-development"],"audiences":[],"verdict":"Robyn A. D. is most useful for practical microlearning thought leadership and L&D conference peer reach.","best_for":"A corporate learning-and-development vendor campaign on practical microlearning and L&D conferences.","not_for":"A broad consumer awareness campaign for general consumers or retail purchase intent.","takeaways":["Core4 handout offers a quick method to narrow content into microlearning.","Learning that sticks often happens outside the session room.","They share a mission to empower other practitioners, measured by attendee feedback."],"check_first":"Ask for signature work, career experience, terms, disclosure, deliverables, and audience data.","main_ideas":["The learning that sticks often happens outside the session room","Curation is the practical step that turns existing content into microlearning","Speakers should be transparent about their nerves","Empowering other practitioners is the stated professional mission, measured by attendee feedback","Crediting the community is part of the work, not a footnote"],"partnership_formats":[],"partnership_url":null,"brands":["Association for Talent Development (ATD)","Training Magazine"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"allison-erdman-gregoire","name":"Allison Erdman Gregoire","url":"https://b2binfluencer.marketing/creators/allison-erdman-gregoire/","markdown_url":"https://b2binfluencer.marketing/creators/allison-erdman-gregoire.md","descriptor":"Allison Erdman Gregoire works in corporate communications and energy-efficiency workforce development. Her posts highlight training and mentoring programs for energy-efficiency contractors and small businesses.","linkedin_followers":1884,"linkedin_url":"https://www.linkedin.com/in/allison-erdman-gregoire-mba-61747825","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/allison-erdman-gregoire.webp","topics":["workforce-development"],"audiences":[],"verdict":"Useful for explaining energy-efficiency workforce training and its delivery through partnerships.","best_for":"A clean energy workforce development nonprofit seeking a program partnership.","not_for":"Paid personal product collaborations aimed at homeowners or consumer HVAC sales.","takeaways":["Trade Ally Development Program graduated 14 small-business owners.","Fourth Trade Ally cohort graduated 16 in air sealing, insulation, and HVAC.","Joint cohort with Ameren Illinois covered weatherization and HVAC over nine weeks."],"check_first":"Confirm this is a program partnership through Nicor Gas, not personal sponsorship.","main_ideas":["Business skills decide whether energy-efficiency contractors grow","Design training around working owners, not full-time students","Multi-organization partnerships are the delivery model","Workforce development needs a public voice and outside recognition","From corporate communications to building the program itself"],"partnership_formats":["Co-hosted workforce training cohort","Conference speaking and program showcase"],"partnership_url":null,"brands":["Southern Company","Nicor Gas","Georgia Power Company","Ameren Illinois","Walker-Miller Energy Services","SEEL, LLC","Heartland Community College","HVAC U (Building Scientists)","Consortium for Energy Efficiency"],"posts_cited":12,"latest_post":"2026-09-17","similar":[{"id":"kara-demirjian-huss","url":"https://b2binfluencer.marketing/creators/kara-demirjian-huss/"},{"id":"sabrina-l","url":"https://b2binfluencer.marketing/creators/sabrina-l/"},{"id":"aaron-mcelroy","url":"https://b2binfluencer.marketing/creators/aaron-mcelroy/"}],"engagement":null},{"id":"lisa-schell","name":"Lisa Schell","url":"https://b2binfluencer.marketing/creators/lisa-schell/","markdown_url":"https://b2binfluencer.marketing/creators/lisa-schell.md","descriptor":"Lisa Schell is a small-business owner who writes about marketing, brand messaging, and communicating how a business helps its customers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lisaschell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lisa-schell.webp","topics":["leadership","supply-chain"],"audiences":["small-business-owners","founders","business-leaders"],"verdict":"Lisa Schell is most useful for practical guidance on core messaging and writing that serves customer needs.","best_for":"Small-business marketing agency campaigns or guest articles about defining core messages and value propositions.","not_for":"Technical, data-backed supply-chain analysis or enterprise implementation guidance campaigns.","takeaways":["A core message starts with the customer's problem, not your product.","Value proposition work asks three questions: challenge, business origin, tangible and emotional benefits.","Good writing means knowing the subject and audience and serving a felt need."],"check_first":"Confirm recent LinkedIn audience results for geography and role, plus comparable content performance.","main_ideas":["A core message works when it starts with the customer's problem, not your product","Good marketing writing requires knowing your audience and serving a felt need","Priorities include mission-driven small businesses and useful outside experts"],"partnership_formats":[],"partnership_url":null,"brands":["Gartner","Casa Dos Chicas Café"],"posts_cited":10,"latest_post":"2026-06-26","similar":[{"id":"susan-gold","url":"https://b2binfluencer.marketing/creators/susan-gold/"},{"id":"molly-mariss","url":"https://b2binfluencer.marketing/creators/molly-mariss/"},{"id":"todd-westra","url":"https://b2binfluencer.marketing/creators/todd-westra/"}],"engagement":null},{"id":"amelia-van-camp","name":"Amelia Van Camp","url":"https://b2binfluencer.marketing/creators/amelia-van-camp/","markdown_url":"https://b2binfluencer.marketing/creators/amelia-van-camp.md","descriptor":"Amelia Van Camp writes about how retailers can prepare their product catalogs and commerce systems for AI shopping agents. The posts also cover Mirakl’s agentic-commerce products and research, including work with Merkle.","linkedin_followers":4946,"linkedin_url":"https://www.linkedin.com/in/amelia-van-camp-32015373","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","agentic-commerce"],"audiences":[],"verdict":"Amelia Van Camp is most useful for explaining how retailers can prepare catalogs and commerce systems for AI shopping agents.","best_for":"A B2B eCommerce platform or enterprise retail campaign about AI-agent readiness and catalog preparation.","not_for":"A direct-to-consumer skincare campaign for paid lifestyle posts and shoppable discount codes.","takeaways":["If agents cannot read a catalog, they cannot recommend its products.","Retailers should join AI shopping channels without abandoning their own storefronts.","Readiness is an infrastructure and execution challenge, not just an AI forecast."],"check_first":"Confirm audience job titles or seniority and recent results for comparable content.","main_ideas":["If agents cannot read a catalog, they cannot recommend its products","Retailers should join AI shopping channels without abandoning their own storefronts","Readiness is an infrastructure and execution challenge, not just an AI forecast"],"partnership_formats":[],"partnership_url":null,"brands":["Mirakl","Merkle"],"posts_cited":10,"latest_post":"2026-09-18","similar":[{"id":"sharon-gai","url":"https://b2binfluencer.marketing/creators/sharon-gai/"},{"id":"tom-shivers","url":"https://b2binfluencer.marketing/creators/tom-shivers/"},{"id":"abhishek-ojha","url":"https://b2binfluencer.marketing/creators/abhishek-ojha/"}],"engagement":null},{"id":"ed-hallen","name":"Ed Hallen","url":"https://b2binfluencer.marketing/creators/ed-hallen/","markdown_url":"https://b2binfluencer.marketing/creators/ed-hallen.md","descriptor":"Ed Hallen co-founded Klaviyo, a company that builds marketing and customer relationship software for consumer brands. Public writing covers omnichannel marketing, customer data and the choices involved in building a startup.","linkedin_followers":8694,"linkedin_url":"https://www.linkedin.com/in/edhallen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ed-hallen.webp","topics":["ecommerce","startup"],"audiences":["ecommerce-marketers","b2b-saas-leaders"],"verdict":"Ed Hallen is most useful for B2B software and marketing technology content about omnichannel tools, customer data, and startup building.","best_for":"B2B software or martech brands seeking operator-led content on omnichannel marketing, attribution, and customer data.","not_for":"Consumer skincare, unboxing, lifestyle visuals, Reels, TikTok, or paid visual campaigns.","takeaways":["Marketers often run six to eighteen disconnected tools, slowing teams and increasing spend.","Klaviyo grew from customer database and email into attribution, SMS, reviews, and CRM.","Early-stage founders should do the work, automate, and delay hiring until necessary."],"check_first":"Confirm media kit, sponsorship terms, rates, usage rights, and audience demographics.","main_ideas":["Disconnected marketing tools slow teams down","Customer listening sets the product roadmap","Early-stage founders should do the work, automate, and delay hiring","The Mighty Middle is a lower-risk route to building a valuable company","International expansion is backed by early customer proof"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Harvard Business Review"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"jade-beard-stevens","name":"Jade Beard-Stevens","url":"https://b2binfluencer.marketing/creators/jade-beard-stevens/","markdown_url":"https://b2binfluencer.marketing/creators/jade-beard-stevens.md","descriptor":"Jade Beard-Stevens shares practical perspectives on e-commerce technology, including how AI could change product discovery and shopping.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jadebeardstevens","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jade-beard-stevens.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility","shopify"],"audiences":[],"verdict":"Jade Beard-Stevens is most useful for practical commentary on AI shopping changes and retailer operations.","best_for":"A B2B e-commerce software company creating educational content on AI-assisted product discovery.","not_for":"A payments company seeking endorsements or guaranteed results for checkout integrations and fee reductions.","takeaways":["AI assistants are becoming shopping destinations, so brands should prepare for conversation, not search alone.","They label a Shopify checkout in ChatGPT rumor as unconfirmed.","Pet store post describes Square and Shopify inventory mismatch, specific fee rates, and asks for solutions."],"check_first":"Confirm audience relevance, partnership terms, and whether they accept this format.","main_ideas":["AI assistants are becoming shopping destinations, and brands should prepare for conversation, not search alone","Say plainly which platform changes are confirmed and which remain speculation","For small retailers, software choices are margin decisions, not feature lists","Balance the commercial shift with responsibility"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-09","similar":[{"id":"amit-bachbut","url":"https://b2binfluencer.marketing/creators/amit-bachbut/"},{"id":"aman-jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/"},{"id":"mahi-uddin-ahmed","url":"https://b2binfluencer.marketing/creators/mahi-uddin-ahmed/"}],"engagement":null},{"id":"vikki-lange","name":"Vikki Lange","url":"https://b2binfluencer.marketing/creators/vikki-lange/","markdown_url":"https://b2binfluencer.marketing/creators/vikki-lange.md","descriptor":"Vikki Lange is a corporate trainer and keynote speaker who helps sales teams improve performance and bring cross-functional teams into better alignment.","linkedin_followers":1939,"linkedin_url":"https://www.linkedin.com/in/speakervikkilange","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vikki-lange.webp","topics":["leadership","sales","sales-leadership","leadership-development","sales-enablement"],"audiences":["sales-leaders"],"verdict":"Vikki Lange is most useful for corporate sales and leadership training workshops, not sponsored posts.","best_for":"A B2B sales training company or sales enablement vendor co-branding a paid workshop.","not_for":"Consumer brands, mass-market launches, or developer-tool vendors seeking sponsored posts for broad audiences.","takeaways":["Real change takes sustained work, not an inspiring speech.","The gap in a sales team is clarity, not effort.","Use a fixed framework, but bind it to the client's own mission."],"check_first":"Confirm follower demographics, session attendance data, and substantiation for cited results.","main_ideas":["Real change takes sustained work, not an inspiring speech","The gap in a sales team is clarity, not effort","Use a fixed framework, but bind it to the client's own mission","Self-leadership comes before team alignment","State the numbers, state who you want to work with"],"partnership_formats":["Keynote or conference session","Corporate training workshop","Sales-performance engagement (Adaptive Sales Performance Method™)","Annual corporate training calendar partnership"],"partnership_url":"https://www.linkedin.com/in/speakervikkilange","brands":["Lange Advisory Group","Everything DiSC"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"anurika-okoyenta","name":"Anurika Okoyenta","url":"https://b2binfluencer.marketing/creators/anurika-okoyenta/","markdown_url":"https://b2binfluencer.marketing/creators/anurika-okoyenta.md","descriptor":"Anurika Okoyenta is a customer success professional focused on SaaS onboarding and helping customers reach value. In LinkedIn posts, Anurika shares practical guidance on customer goals, satisfaction scores, and onboarding workflows, and says they have five years of cross-border experience and are open to remote customer success or client onboarding roles.","linkedin_followers":697,"linkedin_url":"https://www.linkedin.com/in/anurika-okoyenta","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anurika-okoyenta.webp","topics":["artificial-intelligence","sales","customer-success","customer-retention"],"audiences":[],"verdict":"Anurika Okoyenta is most useful for practical customer success guidance on SaaS onboarding, retention, CSAT, and post-sale discovery.","best_for":"A mid-market B2B SaaS company needing advisor content for CS managers on retention.","not_for":"Consumer-facing product launch sponsorship with large reach, rate card, and media kit.","takeaways":["Ask why the customer bought before demonstrating product features.","Treat the first 30 days as when churn is decided.","Explain success metrics as early warning signals, not scores to report."],"check_first":"Confirm fuller examples, applied AI work, and post-level audience results before contacting.","main_ideas":["Ask why the customer bought before demonstrating what the product does","Treat the first 30 days as the point where churn is decided","Explain success metrics as early warning signals, not scores to report","Keep studying the field, including AI's arrival in customer success"],"partnership_formats":[],"partnership_url":null,"brands":["CustomerSuccessU.org"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"orlando-g","url":"https://b2binfluencer.marketing/creators/orlando-g/"},{"id":"dominik-ciso","url":"https://b2binfluencer.marketing/creators/dominik-ciso/"}],"engagement":null},{"id":"tom-kline","name":"Tom Kline","url":"https://b2binfluencer.marketing/creators/tom-kline/","markdown_url":"https://b2binfluencer.marketing/creators/tom-kline.md","descriptor":"Tom Kline is a fractional compliance officer for car dealerships. Kline helps dealership leaders identify and manage legal, regulatory, and operational risks, including risks involving advertising and franchise requirements.","linkedin_followers":5735,"linkedin_url":"https://www.linkedin.com/in/tompkline","youtube_url":"https://www.youtube.com/channel/UCLPLT0kJRaacR1WhUiWDWZA","photo_url":"https://b2binfluencer.marketing/assets/avatars/tom-kline.webp","topics":["risk-management"],"audiences":[],"verdict":"Tom Kline is useful for explaining dealership compliance risks in plain language.","best_for":"A dealership compliance software brand seeking expert guidance on FTC advertising and franchise risk.","not_for":"This does not fit consumer-facing sales events or paid spokesperson work for aggressive promotions.","takeaways":["A misleading ad can lead to a dealer board suspension and franchise fallout.","FTC advertising guidance comes down to one rule: tell the truth.","Compliance should be practical executive oversight, not apart from insurance and risk."],"check_first":"Confirm audience results and whether followers influence dealership buying decisions.","main_ideas":["A misleading ad is a franchise risk, not just a fine","FTC advertising guidance comes down to telling the truth","Compliance should arrive as practical executive oversight","Compliance sits alongside insurance and risk, not apart from them","The biggest risk is assuming it has always been done the right way"],"partnership_formats":["Direct fractional compliance-officer engagement"],"partnership_url":null,"brands":["Better Vantage Point","Horn Auto Group"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"phill-keaney-bolland","name":"Phill Keaney-Bolland","url":"https://b2binfluencer.marketing/creators/phill-keaney-bolland/","markdown_url":"https://b2binfluencer.marketing/creators/phill-keaney-bolland.md","descriptor":"Phill Keaney-Bolland works on branding and marketing for cybersecurity companies, helping them explain what sets them apart and stand out in a crowded market. Keaney-Bolland's posts describe using Blue Ocean Strategy to shape that brand story and highlight clear storytelling and design in startup presentations.","linkedin_followers":2768,"linkedin_url":"https://www.linkedin.com/in/phillbolland","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/phill-keaney-bolland.webp","topics":["cybersecurity","brand-strategy"],"audiences":[],"verdict":"Phill Keaney-Bolland helps cybersecurity companies sharpen positioning and tell clearer brand stories.","best_for":"Cybersecurity startups needing sharper positioning before a launch or investor pitch.","not_for":"Consumer apps seeking sponsored posts with guaranteed reach, impressions, or lead volume.","takeaways":["Their posts use Blue Ocean Strategy to map where a company overlaps competitors and can lead.","They say brands sounding like everyone else in cybersecurity end up competing on price.","RSAC reflections note sharper differentiation from large AI firms and clearer presentations."],"check_first":"Confirm rates, service packages, availability, and current audience metrics before contacting.","main_ideas":["Build the brand around differences, not category-standard claims","Prepare to answer how you differ from large AI firms","Treat storytelling and slide design as part of the pitch"],"partnership_formats":[],"partnership_url":null,"brands":["Yaya","Geordie AI","Twine","Unboring","RSA Conference"],"posts_cited":11,"latest_post":"2026-09-27","similar":[],"engagement":null},{"id":"tomer-tagrin","name":"Tomer Tagrin","url":"https://b2binfluencer.marketing/creators/tomer-tagrin/","markdown_url":"https://b2binfluencer.marketing/creators/tomer-tagrin.md","descriptor":"Tomer Tagrin focuses on how retail brands use customer reviews and loyalty programs to influence buying decisions and appear in AI-powered product discovery. Their posts discuss Yotpo features for bringing reviews and rewards into shopping journeys and helping brands track visibility in AI answers.","linkedin_followers":11087,"linkedin_url":"https://www.linkedin.com/in/tagrin","youtube_url":"https://www.youtube.com/channel/UCDA10mPQz4K-npr-DoW5v7A","photo_url":null,"topics":["artificial-intelligence","ecommerce","shopify","product-discovery"],"audiences":["ecommerce-brands"],"verdict":"Most useful for a keynote or advisory session on AI product discovery and loyalty visibility.","best_for":"A retail or commerce technology audience session on AI discovery and loyalty.","not_for":"Paid social creator campaigns for consumer brands needing short form video or lifestyle content.","takeaways":["Loyalty programs fail when rewards are invisible at the moment of purchase.","Review photos syndicate to Target, Macy's and Bloomingdale's alongside review text.","Brand content published to Shopify blog tracks when AI engines cite it."],"check_first":"Confirm audience makeup, post-level results, and booking terms before planning a session.","main_ideas":["A brand's proof has to travel wherever shoppers and their agents are looking","AI assistants are becoming a discovery channel, and reviews are the raw material they recommend from","Loyalty programs fail when they are invisible at the moment of purchase","Act on the discovery shift now rather than waiting for it to settle"],"partnership_formats":[],"partnership_url":null,"brands":["Yotpo","Shopify","Target","Macy's","Bloomingdale's","Anthropic"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"ben-salomon","url":"https://b2binfluencer.marketing/creators/ben-salomon/"},{"id":"danna-rabin","url":"https://b2binfluencer.marketing/creators/danna-rabin/"},{"id":"hayan-khan","url":"https://b2binfluencer.marketing/creators/hayan-khan/"}],"engagement":null},{"id":"james-walton","name":"James Walton","url":"https://b2binfluencer.marketing/creators/james-walton/","markdown_url":"https://b2binfluencer.marketing/creators/james-walton.md","descriptor":"James Walton explains research on the UK food and grocery system, including food inflation, supply-chain costs and climate risks, and shares practical findings from IGD reports.","linkedin_followers":953,"linkedin_url":"https://www.linkedin.com/in/jameswaltonofigd","youtube_url":null,"photo_url":null,"topics":["supply-chain","workforce-development"],"audiences":[],"verdict":"James Walton is useful for data-led explanations of UK food inflation, supply-chain costs and climate risks.","best_for":"Food and grocery research brands needing trade commentary, report sections or co-authored analysis.","not_for":"Consumer-facing labels seeking short-form video, broad grocery-shopper reach or paid creator placements.","takeaways":["Nine grocery products made 29p profit on a £20.24 basket.","Food-price inflation eased from 3.6% to 3.3%, with ONS methodology change flagged.","Climate risk to ten commodities modelled to 2050 with implied £2.6bn extra cost."],"check_first":"Confirm recent engagement, report downloads, list size and audience job function or seniority.","main_ideas":["Food inflation is cost-driven, not profiteering","Check what changed in the data before accepting the headline","The fix is more capacity, and the right kind of capacity","Climate change shows up as a cost inside the food system's accounts","The talent pipeline is part of the industry's problem"],"partnership_formats":[],"partnership_url":null,"brands":["IGD (Institute of Grocery Distribution)","EY"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"juozas-kaziukenas","name":"Juozas Kaziukenas","url":"https://b2binfluencer.marketing/creators/juozas-kaziukenas/","markdown_url":"https://b2binfluencer.marketing/creators/juozas-kaziukenas.md","descriptor":"Juozas Kaziukėnas writes about ecommerce, online marketplaces, and how AI shopping agents may change the way people find and buy products.","linkedin_followers":14322,"linkedin_url":"https://www.linkedin.com/in/juozas","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/juozas-kaziukenas.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":[],"verdict":"They are most useful for research-backed analysis of AI shopping agents, marketplace strategy, and emerging platforms for ecommerce operators.","best_for":"B2B ecommerce analytics campaigns that need analyst commentary for operators and marketplace sellers.","not_for":"Paid consumer creator work, live-selling hosting, or short-form product video for fashion and beauty brands.","takeaways":["AI shopping agents favor cheaper, higher-rated products and avoid listings marked Sponsored.","ChatGPT may have enough retail supply to focus on shopping experience over partners.","Whatnot's reported growth suggests live commerce may take hold in the West."],"check_first":"Confirm commercial terms, audience demographics, and reach or engagement on comparable posts.","main_ideas":["AI shopping agents have their own biases, and paid placement can work against you","ChatGPT's retail strategy is a supply-and-demand problem, and brands shouldn't wait for a direct integration","Big shopping platforms can scale while staying invisible to the industry, so judge them on metrics rather than your own feed"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"laurie-kacinski","url":"https://b2binfluencer.marketing/creators/laurie-kacinski/"},{"id":"sharon-gai","url":"https://b2binfluencer.marketing/creators/sharon-gai/"},{"id":"haider-ali","url":"https://b2binfluencer.marketing/creators/haider-ali/"}],"engagement":null},{"id":"bar-bruhis","name":"Bar Bruhis","url":"https://b2binfluencer.marketing/creators/bar-bruhis/","markdown_url":"https://b2binfluencer.marketing/creators/bar-bruhis.md","descriptor":"Bar Bruhis is the founder of Boostcous, a food business making protein-packed couscous. The posts describe building its sales across direct-to-consumer, Amazon, and retail, and personally testing marketing, website, customer-support, and fulfillment work.","linkedin_followers":11534,"linkedin_url":"https://www.linkedin.com/in/barbruhis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bar-bruhis.webp","topics":["ecommerce","startup","healthcare"],"audiences":["founders"],"verdict":"Most useful for founder-operator lessons on scaling a food brand and planning a possible foodservice move.","best_for":"A consumer packaged goods brand seeking a pilot-first partner for foodservice expansion and DTC-to-retail diligence.","not_for":"A reach-led paid creator sponsorship with fixed deliverables and guaranteed reach among home cooks.","takeaways":["Founders should do every job in the business at least once before hiring it out.","Boostcous reached 10,000 Shopify orders and moved onto Amazon and a first Raley's retail placement.","Foodservice is a possible next growth lever, not a channel Boostcous has entered."],"check_first":"Confirm commercial terms, Advice Line guidance, unverified order and retail figures, and recent reach data.","main_ideas":["Founders should do every job in the business at least once before hiring it out","Talking to customers directly is the source of product and channel decisions","Keep the health mission literal: real, whole-food ingredients","Foodservice is the next growth lever, on a roughly two-year horizon","Build in public and invite other founders to compare notes"],"partnership_formats":[],"partnership_url":null,"brands":["Boostcous","Raley's"],"posts_cited":9,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"david-santineer","name":"David Santineer","url":"https://b2binfluencer.marketing/creators/david-santineer/","markdown_url":"https://b2binfluencer.marketing/creators/david-santineer.md","descriptor":"David Santineer works with senior leaders on leadership bandwidth: how CFOs, COOs and their teams can widen their attention, make decisions with greater independence, and spot risks before they become crises.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/david-santineer-51637a30","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-santineer.webp","topics":["leadership"],"audiences":[],"verdict":"They are most useful for making leadership bandwidth concrete for CFOs, COOs and their teams.","best_for":"A leadership development consultancy commissioning webinars or articles on executive bandwidth for CFOs and COOs.","not_for":"A finance software vendor wanting product demos, conversion tutorials or named customer ROI case studies.","takeaways":["Leadership bandwidth is a scarce resource.","Doing your own role well may not give the organisation a wide enough view.","Control is not the same as a team's ability to act."],"check_first":"Confirm audience roles and seniority, the Part 2 article, transcripts, webinar history and engagement data.","main_ideas":["Leadership bandwidth is a scarce resource","Doing your own role well may not give the organisation a wide enough view","Control is not the same as a team’s ability to act"],"partnership_formats":[],"partnership_url":null,"brands":["12 Bear Secrets"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"izzy-rosenzweig","name":"Izzy Rosenzweig","url":"https://b2binfluencer.marketing/creators/izzy-rosenzweig/","markdown_url":"https://b2binfluencer.marketing/creators/izzy-rosenzweig.md","descriptor":"Izzy Rosenzweig is an ecommerce founder who started Browze and later pivoted to Portless, a company that helps brands use a direct supply chain model.","linkedin_followers":10517,"linkedin_url":"https://www.linkedin.com/in/izzy-rosenzweig-13653846","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/izzy-rosenzweig.webp","topics":["ecommerce","supply-chain","startup","inventory-management"],"audiences":[],"verdict":"Izzy Rosenzweig offers practical supply chain commentary for ecommerce inventory, lead time, and returns decisions.","best_for":"B2B ecommerce fulfillment or supply chain brands wanting operator-focused content or advisory collaboration.","not_for":"Consumer beverage brands seeking broad paid awareness, guaranteed impressions, or discount-code sales campaigns.","takeaways":["Browze moved from six-month inventory buys to four-week direct supply orders.","Peloton's 2022 inventory write-off was a commitment-duration problem, not a forecasting error.","Returned goods cannot be resold while they wait for inspection and restocking."],"check_first":"Confirm current role, Portless conflict, sponsored work, and ask for reach and engagement.","main_ideas":["The risk lies in the length of the inventory commitment, not in a bad forecast","Cutting lead times puts cash into the business instead of tying it up","Returns are a supply chain problem, not just customer service"],"partnership_formats":[],"partnership_url":null,"brands":["Browze","Portless","Alibaba","Happy Returns (a UPS company)"],"posts_cited":11,"latest_post":"2026-10-02","similar":[{"id":"eric-coats","url":"https://b2binfluencer.marketing/creators/eric-coats/"},{"id":"walid-n-nasserdeen","url":"https://b2binfluencer.marketing/creators/walid-n-nasserdeen/"}],"engagement":null},{"id":"josh-tay","name":"Josh Tay","url":"https://b2binfluencer.marketing/creators/josh-tay/","markdown_url":"https://b2binfluencer.marketing/creators/josh-tay.md","descriptor":"Josh Tay works in DTC retention marketing, helping brands improve email and SMS programs while training the teams that run them. Tay's work emphasizes testing whether retention programs create incremental profit, rather than relying on channel-level best practices alone.","linkedin_followers":7074,"linkedin_url":"https://www.linkedin.com/in/josh-tay","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/josh-tay.webp","topics":["ecommerce","email-marketing","dtc-ecommerce","retention-marketing"],"audiences":["dtc-brands"],"verdict":"Josh Tay is most useful for training retention teams and testing whether email and SMS programs create incremental profit.","best_for":"A DTC retention agency seeking training or advisory work for junior staff and client systems.","not_for":"A brand seeking sponsored posts, newsletter takeovers, or reach-led promotions with engagement guarantees.","takeaways":["Retention systems should work even when a junior team member runs them.","Common retention best practices deserve skepticism until tested.","Retention should be judged by incrementality and profit, not channel reporting."],"check_first":"Confirm if they offer sponsored placements and ask for past workshop attendance details.","main_ideas":["Retention systems should work even when a junior team member runs them","Common retention best practices deserve skepticism until tested","Retention should be judged by incrementality and profit, not channel reporting","A retention team needs hands-on execution and design, not just strategy"],"partnership_formats":[],"partnership_url":null,"brands":["Path Digital Solutions","No Limit Email","Common Thread Collective","Lifetimely by AMP"],"posts_cited":11,"latest_post":"2026-09-23","similar":[{"id":"nathan-perdriau","url":"https://b2binfluencer.marketing/creators/nathan-perdriau/"},{"id":"muhammad-ahmad","url":"https://b2binfluencer.marketing/creators/muhammad-ahmad/"},{"id":"arik-ahluwalia","url":"https://b2binfluencer.marketing/creators/arik-ahluwalia/"}],"engagement":null},{"id":"mathew-bojerski","name":"Mathew Bojerski","url":"https://b2binfluencer.marketing/creators/mathew-bojerski/","markdown_url":"https://b2binfluencer.marketing/creators/mathew-bojerski.md","descriptor":"Mathew Bojerski works in paid media, with a focus on testing advertising creative and helping teams understand what is working. The posts also describe what he expects from paid media managers and what they need from clients to do their jobs well.","linkedin_followers":18757,"linkedin_url":"https://www.linkedin.com/in/mathewbojerski","youtube_url":null,"photo_url":null,"topics":["leadership","paid-ads","creative-testing","paid-media"],"audiences":["marketing-leaders"],"verdict":"They are most useful for structured paid media creative testing and clear client reporting.","best_for":"A performance marketing agency or brand team needing structured creative testing and client reporting.","not_for":"A consumer brand seeking a creator to front sponsored social placements to a broad buying audience.","takeaways":["Test one variable at a time so results trace to a cause.","Rank goals: earn the first second before anything else counts.","Reporting and escalation are part of the job, not overhead."],"check_first":"Confirm if a paid partnership package exists and ask for supporting campaign data.","main_ideas":["Test one variable at a time so you can trace results to a cause","Rank the goals: earn the first second before anything else counts","Reporting and escalation are part of the job, not overhead","A buyer can perform only if the client hands over the raw material"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"jim-manico","name":"Jim Manico","url":"https://b2binfluencer.marketing/creators/jim-manico/","markdown_url":"https://b2binfluencer.marketing/creators/jim-manico.md","descriptor":"Jim Manico writes about application security and how AI is changing cybersecurity work, including vulnerability research, software testing, and fixing security issues.","linkedin_followers":10131,"linkedin_url":"https://www.linkedin.com/in/jmanico","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","vulnerability-management","application-security"],"audiences":["security-practitioners"],"verdict":"Jim Manico is most useful for expert thought leadership on AI in application security.","best_for":"Cybersecurity software vendors needing a keynote or advisory on AI application security.","not_for":"Consumer campaigns about fraud, scams, or everyday online safety.","takeaways":["AI can analyze code, find vulnerabilities, develop exploits, generate patches, and verify results.","The goal should be continuous security engineering, not counting vulnerabilities.","OWASP ASVS and AISVS matter more as AI takes over routine work."],"check_first":"Confirm LinkedIn analytics, follower demographics, and results for the specific topic and format.","main_ideas":["AI is collapsing the economics of finding and fixing vulnerabilities","The goal should be continuous security engineering, not counting vulnerabilities","AI cybersecurity skepticism is mostly a measurement lag","Standards matter more as AI takes over routine work","Human expertise keeps the hard problems"],"partnership_formats":[],"partnership_url":null,"brands":["OWASP"],"posts_cited":11,"latest_post":"2026-10-19","similar":[{"id":"ido-geffen","url":"https://b2binfluencer.marketing/creators/ido-geffen/"},{"id":"ricardo-camacho","url":"https://b2binfluencer.marketing/creators/ricardo-camacho/"},{"id":"darius-radford","url":"https://b2binfluencer.marketing/creators/darius-radford/"}],"engagement":null},{"id":"king-brown","name":"King Brown","url":"https://b2binfluencer.marketing/creators/king-brown/","markdown_url":"https://b2binfluencer.marketing/creators/king-brown.md","descriptor":"King Brown helps businesses build sales pipelines through outbound email, lead reactivation, advertising, and follow-up automation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/linearscales","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/king-brown.webp","topics":["sales","lead-generation","outbound-sales"],"audiences":["agency-owners"],"verdict":"King Brown helps brands build outbound sales pipelines, reactivate old leads, and automate follow-up to book calls.","best_for":"It fits regional B2B service providers with dormant leads needing outbound qualification and booked calls.","not_for":"King Brown does not fit mass consumer brand awareness campaigns or broad market penetration work.","takeaways":["A database reactivation campaign booked 32 sales calls in two days.","They call and text new service inquiries to qualify them and schedule work.","They prefer outbound sequencing software over marketing platforms because messages connect through custom domains."],"check_first":"Confirm the performance guarantee terms and whether your historical lead data fits.","main_ideas":["Prioritizing Database Reactivation Over New Leads","De-Risking Sales Pipelines with Performance Guarantees","Technical Requirements for Outbound Email Deliverability"],"partnership_formats":["Performance-Based Lead Generation Trial","Automated Sales Pipeline Framework Implementation","Outbound Sales Sequencing Integration","General Inquiry/Project Engagement","Ad/Marketing Automation Service"],"partnership_url":null,"brands":["HaulVantage Media","Mailchimp","HubSpot","Instantly","Smartlead"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"nate-stoltenow","url":"https://b2binfluencer.marketing/creators/nate-stoltenow/"},{"id":"tanveer-hassan","url":"https://b2binfluencer.marketing/creators/tanveer-hassan/"},{"id":"alex-vacca","url":"https://b2binfluencer.marketing/creators/alex-vacca/"}],"engagement":null},{"id":"romina-rugova","name":"Romina Rugova","url":"https://b2binfluencer.marketing/creators/romina-rugova/","markdown_url":"https://b2binfluencer.marketing/creators/romina-rugova.md","descriptor":"Romina Rugova provides fractional CFO and COO leadership and finance and accounting support through RR Finance & Operations, helping fashion and consumer brands manage cash flow, profitability, inventory planning, and growth.","linkedin_followers":2043,"linkedin_url":"https://www.linkedin.com/in/romina-rugova-mba-70386a94","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/romina-rugova.webp","topics":[],"audiences":[],"verdict":"Romina Rugova provides fractional CFO/COO and finance operations support for fashion and consumer brands.","best_for":"Founder-led fashion or consumer brands needing fractional CFO/COO support for cash flow, inventory, profitability, reporting.","not_for":"Sponsorships, paid social posts, affiliate content, or media placement campaigns.","takeaways":["Creative vision needs financial and operational discipline to support sustainable growth.","Fractional CFO leadership offers senior finance guidance without a full-time hire cost.","One team covers bookkeeping, payroll, forecasting, strategic planning, and wider finance work."],"check_first":"Confirm scope, main contact, fees, minimum engagement, contract length, and reporting turnaround.","main_ideas":["Creativity builds a brand; financial discipline keeps it growing","The CFO seat without the full-time cost","One team should cover the whole finance stack","Plan for what is next instead of reporting what happened","Cash flow, profitability, inventory, and infrastructure are the decisions that matter"],"partnership_formats":["Fractional CFO/COO leadership","Outsourced finance and accounting team"],"partnership_url":null,"brands":["RR Finance & Operations","Tiffany & Co.","Gap Global","Mansur Gavriel","Stoney Clover Lane","Tanya Taylor"],"posts_cited":9,"latest_post":"2026-08-13","similar":[],"engagement":null},{"id":"paul-fredrich","name":"Paul Fredrich","url":"https://b2binfluencer.marketing/creators/paul-fredrich/","markdown_url":"https://b2binfluencer.marketing/creators/paul-fredrich.md","descriptor":"Paul Fredrich works on subscription-commerce products at Ordergroove, with a focus on headless customer experiences, subscriber retention, and enterprise platform migrations.","linkedin_followers":1442,"linkedin_url":"https://www.linkedin.com/in/paulfredrich","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-fredrich.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce"],"audiences":[],"verdict":"Paul Fredrich is most useful for expert-led explanation of headless subscription integration, enterprise migration, retention, and autonomous subscriptions.","best_for":"A subscription-commerce SaaS company seeking an expert-led speaker, webinar, advisory, or product-marketing collaboration.","not_for":"A consumer packaged-goods or DTC brand seeking paid creator reach, demographic targeting, or guaranteed impressions.","takeaways":["GraphQL rebuild resolves a subscription manager in one to two queries instead of many calls.","Early-access merchants saw up to 55% faster customer-facing load times.","Autonomous subscriptions remove routine admin work so subscribers move to an effortless relationship."],"check_first":"Confirm audience composition, campaign terms, and whether a paid sponsorship program exists.","main_ideas":["Integration complexity is a retention problem, not just an engineering one","At enterprise scale, subscription infrastructure is a system for continuous optimisation","Take the admin work off the subscriber","Build where the developers already are, especially on Shopify"],"partnership_formats":[],"partnership_url":null,"brands":["Ordergroove","Keurig Dr Pepper","Shopify"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"adam-kitchen","name":"Adam Kitchen","url":"https://b2binfluencer.marketing/creators/adam-kitchen/","markdown_url":"https://b2binfluencer.marketing/creators/adam-kitchen.md","descriptor":"Adam Kitchen audits direct-to-consumer ecommerce brands and shares advice on improving customer retention and lifetime value, including how to use customer research and email marketing.","linkedin_followers":23701,"linkedin_url":"https://www.linkedin.com/in/adamkitchen1","youtube_url":"https://www.youtube.com/channel/UCWNu6IHKnkmoekNFQ32eztw","photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-kitchen.webp","topics":["ecommerce","email-marketing","ecommerce-retention","customer-research"],"audiences":["dtc-ecommerce"],"verdict":"Adam Kitchen is most useful for auditing DTC ecommerce retention and testing lifetime value assumptions before email work.","best_for":"A DTC ecommerce brand with a repeat-purchase problem, open to a retention audit first.","not_for":"A B2B SaaS sponsored thought-leadership campaign seeking enterprise IT demo requests from their audience.","takeaways":["Rising customer value can hide falling repeat purchases and lower post-first-month spending.","First-purchase bundles hurt 180- and 365-day lifetime value at two large brands.","A customer research questionnaire should inform content, timing, positioning, and cross-sells before lifecycle email."],"check_first":"Confirm their sponsorship terms, audience composition, and whether a paid placement package exists before contacting them.","main_ideas":["Rising customer value can hide falling retention","Lifetime value has four levers, and average order value has a ceiling","Research why customers buy and return before sending lifecycle email","Broaden distribution and give customers product reasons to return","Treat best practices as hypotheses, especially first-purchase bundles"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"marko-mandic","url":"https://b2binfluencer.marketing/creators/marko-mandic/"},{"id":"gary-feuerstein","url":"https://b2binfluencer.marketing/creators/gary-feuerstein/"},{"id":"ibraheem-hamzat","url":"https://b2binfluencer.marketing/creators/ibraheem-hamzat/"}],"engagement":null},{"id":"robbie-christian","name":"Robbie Christian","url":"https://b2binfluencer.marketing/creators/robbie-christian/","markdown_url":"https://b2binfluencer.marketing/creators/robbie-christian.md","descriptor":"Robbie Christian is an instructional designer and e-learning designer and developer who creates online learning. Their work includes freelance instructional design, e-learning development, and content creation.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/robbiechristian","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/robbie-christian.webp","topics":[],"audiences":[],"verdict":"Robbie Christian is most useful for freelance instructional design and e-learning development for procedural or safety training.","best_for":"A B2B e-learning company needing a freelance designer for custom corporate training projects.","not_for":"Sponsored content campaigns aimed at senior L&D buyers with guaranteed impressions and pipeline.","takeaways":["They returned to teach an introductory scuba course and had to relearn sequence and logistics.","They launched a public site and invited freelance instructional design work after Devlin Peck's bootcamp.","They share a hiring-manager survey video for people seeking instructional design work."],"check_first":"Confirm portfolio samples, current capacity, rate, tools, and availability for a small paid pilot.","main_ideas":["Specialists should occasionally teach outside their specialty, or design gets narrower","Turn a career change into a public artifact and a direct offer of work","Job seekers should check themselves against what employers actually screen for","A career change is a shared effort, and it should be credited in public","Freelance instructional design is discussed openly with peers, not kept private"],"partnership_formats":[],"partnership_url":null,"brands":["Robbiechristian.com","Devlin Peck"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"clay-lundquist","name":"Clay Lundquist","url":"https://b2binfluencer.marketing/creators/clay-lundquist/","markdown_url":"https://b2binfluencer.marketing/creators/clay-lundquist.md","descriptor":"Clay Lundquist shares practical bookkeeping and financial guidance for small-business founders, including cleaning up messy books, understanding business finances, and managing cash flow.","linkedin_followers":2927,"linkedin_url":"https://www.linkedin.com/in/clay-lundquist","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/clay-lundquist.webp","topics":["startup"],"audiences":[],"verdict":"Most useful for explaining bookkeeping clean-up, overdue invoices, cash flow and tax planning to small-business founders.","best_for":"A bookkeeping clean-up or accounts-receivable software campaign aimed at owner-operators.","not_for":"A general-purpose business credit card campaign needing guaranteed reach and verified audience data.","takeaways":["Most founders arrive with messy books; that is the work, not a warning sign.","A finance partner should fund plans worth keeping rather than simply cut costs.","Late payments are a process failure; fix terms, reminders and collections follow-through."],"check_first":"Confirm post-level results, audience location and job role, available formats and terms.","main_ideas":["Founders usually arrive with messy books, and that is the work, not a warning sign","A finance partner should fund the plans worth keeping, not cut spending","Compare your business against your own numbers, not a peer's visible surface","Late payments are a process failure, not a lack of nerve","Self-employed founders leave tax-advantaged accounts unused, so explain the mechanics and state the limits"],"partnership_formats":[],"partnership_url":null,"brands":["Informed Financials"],"posts_cited":11,"latest_post":"2026-07-06","similar":[],"engagement":null},{"id":"frank-policastro","name":"Frank Policastro","url":"https://b2binfluencer.marketing/creators/frank-policastro/","markdown_url":"https://b2binfluencer.marketing/creators/frank-policastro.md","descriptor":"Frank Policastro works in cybersecurity, focusing on cyber resilience, breach readiness, incident response, and risk solutions for businesses. Policastro’s posts discuss Pondurance’s managed detection and response services and partnerships, and coordination among security, legal, insurance, finance, communications, and leadership teams during a breach.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/frank-policastro-8259771","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/frank-policastro.webp","topics":["leadership","cybersecurity","cyber-resilience"],"audiences":[],"verdict":"Frank Policastro is most useful for executive breach-readiness messaging that links incident response, insurance, finance, and leadership.","best_for":"A cybersecurity MDR vendor seeking co-marketed executive breach-readiness thought leadership fits best.","not_for":"A consumer identity-protection app seeking paid creator sponsorship for household sign-ups does not fit.","takeaways":["The worst time to plan a breach response is during the breach.","Breach response requires security, legal, insurance, finance, communications, and leadership to coordinate.","Select Pondurance MDR offerings added HSB warranty coverage up to $250,000 for eligible breach expenses."],"check_first":"Confirm current role, sponsorship policy, audience demographics, and September session attendance.","main_ideas":["Cyber incidents are leadership and business-readiness problems","The worst time to plan a breach response is during the breach","Cyber resilience should connect prevention, response, and financial recovery"],"partnership_formats":[],"partnership_url":null,"brands":["Pondurance","HSB - Hartford Steam Boiler","The Crypsis Group/Palo Alto Networks Unit 42"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"ayinde-rudolph","name":"Ayinde Rudolph","url":"https://b2binfluencer.marketing/creators/ayinde-rudolph/","markdown_url":"https://b2binfluencer.marketing/creators/ayinde-rudolph.md","descriptor":"Ayinde Rudolph builds Jean OS, an AI product Rudolph presents as accessible, privacy-conscious, and safety-focused. Rudolph's posts describe accessibility design, crisis-response safeguards, and red-team testing.","linkedin_followers":4574,"linkedin_url":"https://www.linkedin.com/in/ayinde-rudolph","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ayinde-rudolph.webp","topics":["artificial-intelligence","responsible-ai"],"audiences":[],"verdict":"Most useful for explaining how an AI product handles accessibility, crisis privacy, and red-team safety testing.","best_for":"Edtech campaign needing external voice for procurement, accessibility, safeguarding, and data-protection reviewers.","not_for":"Enterprise security vendor seeking sponsored series with guaranteed placements, reach commitments, or past partnership performance.","takeaways":["Accessibility post names WCAG 2.2 AA criteria, assistive technologies, loss-free text zoom, reduced-motion controls.","Crisis post sets privacy limits for distress, saying what Jean OS should not record or share.","Red-team post names attack scenarios and reports a refusal response for local engine."],"check_first":"Confirm evidence product meets stated standards and safeguards are independently verified, and ask for contact route.","main_ideas":["Accessibility belongs in the first design, not on a later roadmap","Crisis support should stay present without turning distress into surveillance","Safety claims should be tested by trying to break the system","Privacy and safety should follow from how the product is built"],"partnership_formats":[],"partnership_url":null,"brands":["Jean OS"],"posts_cited":9,"latest_post":"2026-10-10","similar":[{"id":"sobia-irum","url":"https://b2binfluencer.marketing/creators/sobia-irum/"},{"id":"ahmed-sallam","url":"https://b2binfluencer.marketing/creators/ahmed-sallam/"},{"id":"michael-bervell","url":"https://b2binfluencer.marketing/creators/michael-bervell/"}],"engagement":null},{"id":"david-arato","name":"David Arato","url":"https://b2binfluencer.marketing/creators/david-arato/","markdown_url":"https://b2binfluencer.marketing/creators/david-arato.md","descriptor":"David Arato works on content marketing for law firms, with a focus on experience-based content, SEO, and visibility in AI-powered search.","linkedin_followers":6411,"linkedin_url":"https://www.linkedin.com/in/davidarato","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","content-marketing","seo","ai-search-visibility","content-strategy","answer-engine-optimization"],"audiences":[],"verdict":"David Arato is most useful for experience-based legal content and AI search visibility.","best_for":"Legal marketing agencies or law firms wanting distinctive, experience-based content and AI search visibility.","not_for":"Brands needing low-cost, high-volume generic practice-area pages and blog posts.","takeaways":["Generic law firm content gets ignored; experience-based content can stand out in search.","Content marketing covers practice-area pages, home pages, articles, press releases, and social media.","One blog post should become five pieces of content across channels."],"check_first":"Confirm current capacity, paid work terms, and audience analytics before contacting them.","main_ideas":["Generic law firm content gets ignored, and experience is the fix","Content marketing covers every surface where a firm can speak","Content is an input to AI answers, not just Google rankings","AI did not kill content marketing, it killed cheap content","One piece of content should be redistributed across channels"],"partnership_formats":[],"partnership_url":null,"brands":["Legal Hero Marketing Inc.","The High Ticket AI Systems Podcast","Process Over Pressure","Lexicon Legal Content"],"posts_cited":11,"latest_post":"2026-09-21","similar":[{"id":"tarsis-toschi","url":"https://b2binfluencer.marketing/creators/tarsis-toschi/"},{"id":"daksh-jain","url":"https://b2binfluencer.marketing/creators/daksh-jain/"},{"id":"mohsin-nisar-m","url":"https://b2binfluencer.marketing/creators/mohsin-nisar-m/"}],"engagement":null},{"id":"ricardo-camacho","name":"Ricardo Camacho","url":"https://b2binfluencer.marketing/creators/ricardo-camacho/","markdown_url":"https://b2binfluencer.marketing/creators/ricardo-camacho.md","descriptor":"Ricardo Camacho shares technical guidance on cybersecurity for automotive and embedded software, including security testing, secure development, and compliance.","linkedin_followers":1958,"linkedin_url":"https://www.linkedin.com/in/ricardo-camacho-3528913","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ricardo-camacho.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Ricardo Camacho is most useful for technical guidance on automotive and embedded cybersecurity testing, secure development, and compliance.","best_for":"A company planning a technical deep-dive webinar on automotive cybersecurity verification for engineering and product-security teams.","not_for":"Consumer-facing EV charging or automotive lifestyle campaigns seeking broad consumer reach.","takeaways":["Security belongs in the software lifecycle, not in post-release patches.","No single testing technique is enough for embedded security.","Compliance is a secure-by-design evidence problem, not a documentation exercise."],"check_first":"Confirm audience roles and seniority, sponsorship formats, pricing, inquiry route, and full referenced articles.","main_ideas":["Security belongs in the software lifecycle, not in post-release patches","No single testing technique is enough for embedded security","Compliance is a secure-by-design evidence problem, not a documentation exercise"],"partnership_formats":[],"partnership_url":null,"brands":["Parasoft"],"posts_cited":9,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"cierra-c","name":"Cierra C.","url":"https://b2binfluencer.marketing/creators/cierra-c/","markdown_url":"https://b2binfluencer.marketing/creators/cierra-c.md","descriptor":"Cierra Coyner helps educators learn and use instructional technology. Coyner's work includes designing professional-development sessions around teachers’ needs and supporting Canva for Education in the district.","linkedin_followers":2324,"linkedin_url":"https://www.linkedin.com/in/cierra-coyner","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ux","ai-in-education"],"audiences":[],"verdict":"Cierra Coyner is most useful for practical educator training on instructional technology and tool adoption.","best_for":"A teacher-facing edtech campaign that trains educators on new tools.","not_for":"Broad consumer awareness through frequent short-form video or performance guarantees.","takeaways":["They designed a short training session from a pre-session survey of teacher needs.","They support Canva for Education as a district instructional lead in their county.","They made a shareable slide deck by experimenting with Gemini Storybook."],"check_first":"Confirm recent comparable results and whether the Canva role limits competing edtech work.","main_ideas":["Let educators’ needs shape the training","Try a new tool by making something with it","Build practical support around tool adoption"],"partnership_formats":[],"partnership_url":null,"brands":["Canva","Gemini"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"damaris-gomez","name":"Damaris Gomez","url":"https://b2binfluencer.marketing/creators/damaris-gomez/","markdown_url":"https://b2binfluencer.marketing/creators/damaris-gomez.md","descriptor":"Damaris Gomez works as an executive assistant, providing leadership support through scheduling, coordination, travel logistics, and anticipating the needs of the people they support. Their posts also emphasize empathy and helping leaders stay focused on their priorities.","linkedin_followers":2903,"linkedin_url":"https://www.linkedin.com/in/virtuallydelyse","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/damaris-gomez.webp","topics":["leadership"],"audiences":[],"verdict":"Damaris Gomez is most useful for content about anticipatory executive assistant support and leadership focus.","best_for":"A client-learning series on anticipatory leadership support for a consulting firm.","not_for":"Conversion-focused campaigns for an executive travel platform or broad-reach goals.","takeaways":["Damaris Gomez describes ordering an executive's favorite lunch and blocking 30 minutes for a break.","They lay out business trip support: itinerary changes and preparing documents.","They say anticipating needs, streamlining operations, and clear communication help leaders pursue vision."],"check_first":"Ask for recent audience results, demographic data, and partnership terms.","main_ideas":["Executive-assistant work is relationship work, not just task completion","Supporting a leader on a business trip is a strategic move, not a luxury","Executive assistants help leaders stay focused on their vision and turn overwhelm into opportunity"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"shaun-chavis","name":"Shaun Chavis","url":"https://b2binfluencer.marketing/creators/shaun-chavis/","markdown_url":"https://b2binfluencer.marketing/creators/shaun-chavis.md","descriptor":"Shaun Chavis is a former journalist and content marketer who helps people and businesses build their brands on Substack. Their work also includes food and health content strategy, guidance for health journalists, and tools for more inclusive writing.","linkedin_followers":2631,"linkedin_url":"https://www.linkedin.com/in/shaunchavis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shaun-chavis.webp","topics":["artificial-intelligence","content-marketing","healthcare"],"audiences":[],"verdict":"Shaun Chavis is most useful for practical Substack strategy, food and health content, and inclusive editing tools.","best_for":"B2B media or publishing firms seeking Substack strategy plus health or food content webinars and consulting.","not_for":"Consumer snack or beverage short-form video for mass-reach Gen Z product trial.","takeaways":["A newsletter is a brand you own, not a platform feature.","Sessions run 60 to 75 minutes and cover Substack basics, community, brand experience, early growth.","A custom ChatGPT tool flags weight bias and suggests edits for inclusive language."],"check_first":"Confirm recent webinar attendance, newsletter metrics, audience details, and pricing terms.","main_ideas":["A newsletter is a brand you own, not a platform feature","Teach Substack publishing as a practical system","Food creators need Substack advice tuned to their audience","Inclusive health language is an editing problem worth building tools for","Health content needs editorial judgment and long-term relationships"],"partnership_formats":["Substack strategy and setup consulting","Live Substack training webinars","Food-industry Substack workshop"],"partnership_url":null,"brands":["Substack","AICircles.org","Obesity Action Coalition","World Obesity Federation","The Savvy Scribe"],"posts_cited":10,"latest_post":"2026-09-16","similar":[],"engagement":null},{"id":"charles-h-britt","name":"Charles H. Britt","url":"https://b2binfluencer.marketing/creators/charles-h-britt/","markdown_url":"https://b2binfluencer.marketing/creators/charles-h-britt.md","descriptor":"Charles H. Britt is a cybersecurity governance, risk, and compliance professional and a U.S. government civil servant. Britt shares guidance on federal hiring and public-service careers, cybersecurity risk management, and building the cyber workforce.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/charlesbritt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charles-h-britt.webp","topics":["cybersecurity"],"audiences":["cybersecurity-professionals"],"verdict":"Charles H. Britt is most useful for explaining federal hiring, cybersecurity governance, and workforce education to non-specialists.","best_for":"A cybersecurity workforce-development brand planning a co-authored article or webinar on federal hiring and GRC.","not_for":"A K-12 security-awareness vendor seeking paid, performance-tracked promotion with discount codes and conversion targets.","takeaways":["Britt told Correlation One fellows how federal hiring, occupation series, and agencies differ.","They said employers should interview entry-level cyber candidates they helped train and certify.","They explained NIST CSF 2.0 GOVERN links cybersecurity risk to enterprise risk management."],"check_first":"Confirm employer review requirements and whether they can provide audience demographics.","main_ideas":["Training matters only if employers give people a way into cybersecurity jobs","Government careers should be easier to navigate from outside Washington","Cybersecurity governance belongs in broader risk management","Security tools need education to make them count","Cybersecurity professionals need continuing learning, backed by employers"],"partnership_formats":[],"partnership_url":null,"brands":["U.S. federal government","Correlation One","ISC2"],"posts_cited":11,"latest_post":"2026-07-28","similar":[{"id":"william-stephens","url":"https://b2binfluencer.marketing/creators/william-stephens/"},{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"},{"id":"mary-harper","url":"https://b2binfluencer.marketing/creators/mary-harper/"}],"engagement":null},{"id":"james-meads","name":"James Meads","url":"https://b2binfluencer.marketing/creators/james-meads/","markdown_url":"https://b2binfluencer.marketing/creators/james-meads.md","descriptor":"James Meads works in procurement technology, researching and evaluating procurement software. His public posts discuss procurement-tech go-to-market strategy, vendor positioning and sales, and how procurement teams can use AI.","linkedin_followers":19199,"linkedin_url":"https://www.linkedin.com/in/james-meads","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-meads.webp","topics":["artificial-intelligence","sales","agentic-ai","go-to-market"],"audiences":["procurement-leaders"],"verdict":"Most useful for practical questions on procurement-tech go-to-market, vendor positioning, sales handoff, and AI decision rights.","best_for":"Procurement technology scaleups that lose deals between targeted lead and signed contract, wanting go-to-market positioning and AI governance.","not_for":"Brands seeking performance-guaranteed demand generation, fixed cost per lead, or published sponsorship menus.","takeaways":["The barrier in procurement technology is vendor positioning and sales, not the product.","A well-targeted lead still needs a sales team that can answer technical questions.","Agentic AI raises a governance question about what should decide and where a human stays."],"check_first":"Ask for scope, price, format, audience data, and comparable performance figures.","main_ideas":["The barrier in procurement technology is vendor positioning and sales, not the product","Converting a lead you already have is cheaper than finding a new one, and it starts with a clear ideal customer profile","A well-targeted lead still needs a sales team that can answer technical questions","Agentic AI raises a governance question: what should decide, and where does a human stay in the loop"],"partnership_formats":["Vendor co-hosted webinar"],"partnership_url":null,"brands":["Zinit","DPW Amsterdam"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"justin-etkin","url":"https://b2binfluencer.marketing/creators/justin-etkin/"},{"id":"rohan-kamra","url":"https://b2binfluencer.marketing/creators/rohan-kamra/"}],"engagement":null},{"id":"evan-shapiro","name":"Evan Shapiro","url":"https://b2binfluencer.marketing/creators/evan-shapiro/","markdown_url":"https://b2binfluencer.marketing/creators/evan-shapiro.md","descriptor":"Evan Shapiro writes about helping businesses use AI with shared, reliable company data and definitions. Their posts focus on making AI useful for business decisions, rather than leaving it as a tool used by a few individuals.","linkedin_followers":3717,"linkedin_url":"https://www.linkedin.com/in/evan-shapiro-b2517ab3","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/evan-shapiro.webp","topics":["artificial-intelligence","ai-adoption"],"audiences":["business-leaders","b2b-saas-leaders"],"verdict":"Most useful for explaining why AI seats and licences do not produce trusted company-wide use.","best_for":"B2B SaaS AI assistant or analytics brand considering a paid talk or advisory session.","not_for":"Consumer app or retail brand needing paid social video with guaranteed mass reach.","takeaways":["One power user’s AI is not a company capability.","Paid AI seats go unused because answers can’t be traced, not because access is missing.","Fix the decision problem before buying infrastructure."],"check_first":"Confirm recent audience data, fees, availability, and any competing interest with MIRA.","main_ideas":["One power user’s AI is not a company capability","Paid AI seats go unused because answers can’t be traced, not because access is missing","Fix the decision problem before buying infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["MIRA"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"sabena-suri","name":"Sabena Suri","url":"https://b2binfluencer.marketing/creators/sabena-suri/","markdown_url":"https://b2binfluencer.marketing/creators/sabena-suri.md","descriptor":"Sabena Suri writes Brandiose, a newsletter about brand strategy, retail, marketing and consumer trends. Their posts analyze examples such as Gap’s turnaround, product redesigns shaped by customer criticism, and emerging consumer signals.","linkedin_followers":5179,"linkedin_url":"https://www.linkedin.com/in/sabenasuri","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sabena-suri.webp","topics":["brand-strategy"],"audiences":[],"verdict":"Most useful for trend analysis workshops that connect retail cases to consumer behaviour.","best_for":"Retail consultancies or brands wanting structured trend analysis workshops for retail clients.","not_for":"Paid sponsored product campaigns with fixed deliverables, rates, and audience guarantees.","takeaways":["Marketing only works when the product works.","A product's harshest reviews can become its relaunch brief.","Small premium details are early signals of bigger consumer shifts."],"check_first":"Ask for a sample newsletter issue, past workshop results, and audience details.","main_ideas":["Marketing only works when the product works","A product's harshest reviews can become its relaunch brief","Small premium details are early signals of bigger consumer shifts","Retail has to offer more than a transaction","Forecasts should be published so they can be corrected"],"partnership_formats":[],"partnership_url":null,"brands":["Brandiose"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"talvinder-singh","name":"Talvinder Singh","url":"https://b2binfluencer.marketing/creators/talvinder-singh/","markdown_url":"https://b2binfluencer.marketing/creators/talvinder-singh.md","descriptor":"Talvinder Singh shares product-management interview preparation on LinkedIn, including a 15-day series of guides to answering questions about strategy, teamwork, skills, conflict, and challenging projects.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/talvindersingh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/talvinder-singh.webp","topics":["product-management"],"audiences":[],"verdict":"Useful for product-management interview preparation and repeatable LinkedIn thought-leadership aimed at job seekers.","best_for":"Career or hiring-focused B2B SaaS brands targeting people preparing for product management roles.","not_for":"Technical B2B SaaS brands selling to working product teams, not interview candidates.","takeaways":["Interview questions are proxies for the skill the interviewer wants to see.","A strong answer states your approach, gives a concrete example, and shows outcome or growth.","Product management is a team and stakeholder activity, so collaboration and conflict management are core skills."],"check_first":"Confirm audience data, sponsor terms, and access to the PDF guides before contacting them.","main_ideas":["Interview questions are proxies for the skill the interviewer wants to see","A strong answer has three parts: state your approach, give a concrete example, and show the outcome or growth","Product management is a team and stakeholder activity, making collaboration and conflict management core skills","Teaching sticks when it ends with a memorable line and a usable takeaway"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-02","similar":[],"engagement":null},{"id":"nikki-quinn","name":"Nikki Quinn","url":"https://b2binfluencer.marketing/creators/nikki-quinn/","markdown_url":"https://b2binfluencer.marketing/creators/nikki-quinn.md","descriptor":"Nikki Quinn shares and promotes content about NiCE workforce management software, focusing on planning contact-centre work across calls and back-office tickets.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nikki-quinn-465a571","youtube_url":null,"photo_url":null,"topics":["customer-experience","digital-transformation"],"audiences":[],"verdict":"Nikki Quinn is most useful for explaining why ticket tracking alone cannot plan contact-centre and back-office work.","best_for":"Software vendors specializing in enterprise workforce management, CRM or operational-efficiency tools for complex service centers.","not_for":"General business consultants or marketing agencies focused on consumer strategy, recruitment or SMB HR.","takeaways":["A CRM can track tickets, but it does not plan the workforce needed to resolve them.","Hidden mid- and back-office tickets can affect service levels, staff workload and customer experience.","Digital workforce planning can move beyond manual spreadsheets with real-time insight and scenario modelling."],"check_first":"Confirm sponsored content, consultative partnership, and official collaboration routes with third parties.","main_ideas":["Digital transformation requires digital workforce-planning tools","WFM strategies must account for hidden mid- and back-office tickets","Tracking tickets in a CRM is not the same as workforce planning","Failing to integrate ticketing creates specific operational risks"],"partnership_formats":[],"partnership_url":null,"brands":["NiCE"],"posts_cited":12,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"peter-lamantia","name":"Peter LaMantia","url":"https://b2binfluencer.marketing/creators/peter-lamantia/","markdown_url":"https://b2binfluencer.marketing/creators/peter-lamantia.md","descriptor":"Peter LaMantia writes about enterprise DNS security and governance, including how organizations can find unknown internet-facing assets, clarify ownership of domains and records, and manage DNS risk.","linkedin_followers":1412,"linkedin_url":"https://www.linkedin.com/in/plamantia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-lamantia.webp","topics":[],"audiences":[],"verdict":"Peter LaMantia is useful for enterprise DNS security and governance content, especially ownership, visibility, and consolidation risks.","best_for":"An enterprise cybersecurity vendor building a DNS security practice for a webinar or content collaboration.","not_for":"A broad awareness push or a meeting-notes tool for small and mid-sized businesses.","takeaways":["Peter LaMantia argues an unknown subdomain owner signals a governance gap, not just a configuration problem.","They say tools detect dangling records or certificate issues, but ownership and lifecycle management decide fixes.","They note DNS consolidation stalls because the risk of change feels more urgent than doing nothing."],"check_first":"Ask for recent results, audience details, and newsletter or webinar metrics before committing.","main_ideas":["Enterprises are exposed through DNS assets they cannot see or control","The question that decides DNS security is who owns it, not who manages it","Detection is not the bottleneck; accountability and lifecycle management are","DNS consolidation stalls because the risk of change feels more urgent than the risk of doing nothing","Namespace ownership is a long-term digital identity decision"],"partnership_formats":[],"partnership_url":null,"brands":["Innovate Cybersecurity Forum"],"posts_cited":11,"latest_post":"2026-09-22","similar":[{"id":"anne-bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/"},{"id":"jonathan-baker","url":"https://b2binfluencer.marketing/creators/jonathan-baker/"},{"id":"andy-james","url":"https://b2binfluencer.marketing/creators/andy-james/"}],"engagement":null},{"id":"santi-adavani","name":"Santi Adavani","url":"https://b2binfluencer.marketing/creators/santi-adavani/","markdown_url":"https://b2binfluencer.marketing/creators/santi-adavani.md","descriptor":"Santi Adavani shares explanations of digital twins, physics simulations, and their uses in manufacturing, including factory operations and automotive design.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/adavanisanti","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Santi Adavani is most useful for short written explainers that connect digital twins and physics simulation to manufacturing decisions.","best_for":"A manufacturing technology brand that needs educational explainers on digital twins and physics simulation.","not_for":"Campaigns needing verified audience data, published terms, or high-frequency visual formats.","takeaways":["A digital twin earns its keep when it predicts, not when it displays.","Physics is the dividing line between a predictive twin and a dashboard.","Descriptive twins are the blueprint phase and foundation for later levels."],"check_first":"Confirm sponsorship terms and ask for more work to assess consistency and depth.","main_ideas":["A digital twin earns its keep when it predicts, not when it displays","Physics is the dividing line between a predictive twin and a dashboard","Digital twins belong in named operational decisions, not general transformation language","Descriptive twins: the blueprint phase and foundation for later levels"],"partnership_formats":[],"partnership_url":null,"brands":["McKinsey & Company"],"posts_cited":9,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"andrew-schulkind","name":"Andrew Schulkind","url":"https://b2binfluencer.marketing/creators/andrew-schulkind/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-schulkind.md","descriptor":"Andrew Schulkind writes about B2B marketing, with a focus on human connection and useful content that can build audience trust over time.","linkedin_followers":2754,"linkedin_url":"https://www.linkedin.com/in/andrewschulkind","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-schulkind.webp","topics":["leadership","b2b-marketing","content-marketing"],"audiences":[],"verdict":"Andrew Schulkind is most useful for B2B marketing thought leadership about earned attention, human connection, and content systems.","best_for":"A B2B marketing agency wanting advisory, bylined, interview, or workshop-style LinkedIn thought leadership.","not_for":"Consumer-facing or high-reach paid creator campaigns needing short-form video, product integration, or demographic guarantees.","takeaways":["Start with what buyers think and feel, not clever headlines.","Earned attention compounds, while bought attention lasts only as long as spending continues.","Content is a system to maintain, not a campaign you launch once."],"check_first":"Confirm partnership formats, terms, sponsorship policy, and audience analytics before proceeding.","main_ideas":["Start from what the buyer is already feeling, not from clever wording","Earned attention compounds; bought attention lasts only as long as the spending","Content is a system you maintain, not a campaign you launch","Take a widely repeated belief, argue with it, then grant the part that holds"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"muneeb-ur-rehman","url":"https://b2binfluencer.marketing/creators/muneeb-ur-rehman/"},{"id":"faith-dowley","url":"https://b2binfluencer.marketing/creators/faith-dowley/"},{"id":"lars-ling","url":"https://b2binfluencer.marketing/creators/lars-ling/"}],"engagement":null},{"id":"brendan-ducie","name":"Brendan Ducie","url":"https://b2binfluencer.marketing/creators/brendan-ducie/","markdown_url":"https://b2binfluencer.marketing/creators/brendan-ducie.md","descriptor":"Brendan Ducie shares practical commentary on ecommerce, digital marketing, and selling through Amazon, including how online retail differs from traditional retail.","linkedin_followers":2560,"linkedin_url":"https://www.linkedin.com/in/brendan-ducie-5b050584","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brendan-ducie.webp","topics":["ecommerce","amazon-marketplace"],"audiences":["ecommerce-operators"],"verdict":"Brendan Ducie is most useful for plain commentary on ecommerce, digital marketing, and Amazon selling tradeoffs.","best_for":"A B2B ecommerce platform wanting thought leadership on retail versus ecommerce strategy.","not_for":"A consumer brand wanting paid performance video with product demos and conversion results.","takeaways":["Digital marketing can bring shoppers to an ecommerce site, but ecommerce enables sales and distribution.","Amazon traffic does not guarantee sales; price competition, logistics, and supplier terms are risks.","Online shopping changes retail, but physical stores remain relevant; hybrid stores show both channels."],"check_first":"Confirm commercial terms, availability, rates, format, and audience details before contacting them.","main_ideas":["Separate marketing that brings shoppers in from the system that sells to them","Online shopping changes retail, but does not make physical stores irrelevant","Amazon sales can bring competition without giving sellers control"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon","Nike","Samsung","Apple","Google","Meta"],"posts_cited":9,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"kenia-acosta","name":"Kenia Acosta","url":"https://b2binfluencer.marketing/creators/kenia-acosta/","markdown_url":"https://b2binfluencer.marketing/creators/kenia-acosta.md","descriptor":"Kenia Acosta shares practical guidance on cybersecurity, especially identity and access management. Acosta's posts explain security concepts in everyday terms and emphasize account visibility, access controls, preparation, and managing risks such as unmanaged machine identities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/acostakenia","youtube_url":null,"photo_url":null,"topics":["cybersecurity","risk-management","incident-response"],"audiences":[],"verdict":"Kenia Acosta is most useful for plain-language cybersecurity explainers on identity, access, and machine identities.","best_for":"A cybersecurity vendor wanting educational IAM thought leadership for business and risk leaders.","not_for":"A campaign needing measured reach, product deep dives, or guaranteed sponsorship packages.","takeaways":["Small exceptions can accumulate into security debt.","Machine identities include APIs, service accounts, bots, and agents.","Practice the plan before you need the plan."],"check_first":"Confirm scope, placement, deliverables, commercial terms, and any audience or performance data.","main_ideas":["Small exceptions compound into security debt","Identity work is doors and keys, not a bigger castle","Nonhuman identities are a workforce that never retires on its own","Practice the plan before you need the plan","Trust in safeguards is built, not blind, even as AI raises the stakes"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-22","similar":[{"id":"yasamin-fatemian","url":"https://b2binfluencer.marketing/creators/yasamin-fatemian/"},{"id":"anne-bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/"},{"id":"joe-decker","url":"https://b2binfluencer.marketing/creators/joe-decker/"}],"engagement":null},{"id":"shekhar-kakade","name":"Shekhar Kakade","url":"https://b2binfluencer.marketing/creators/shekhar-kakade/","markdown_url":"https://b2binfluencer.marketing/creators/shekhar-kakade.md","descriptor":"Shekhar Kakade creates and edits video ads for e-commerce brands, with a focus on creative that captures attention and supports sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shekharkakade","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shekhar-kakade.webp","topics":["ecommerce"],"audiences":["dtc-ecommerce-brands"],"verdict":"Shekhar Kakade is most useful for practical e-commerce video ad creative and direct critique.","best_for":"A direct-to-consumer brand launching a product in a category buyers do not understand.","not_for":"A media buying campaign or a fixed-format celebrity campaign with conversion guarantees.","takeaways":["Start with the audience and competitors, then build the ad.","There is no perfect ad length; the script and market awareness decide.","Judge celebrity attention against the ad's selling case."],"check_first":"Confirm recent audience results and test details for the claimed scroll-stopper ratio.","main_ideas":["Start with the audience and competitors, then build the ad","Let the market and script determine the ad's length","Judge celebrity attention against the ad's selling case","Attention matters, but the posts offer only a brief account of the framework"],"partnership_formats":[],"partnership_url":null,"brands":["82e.com"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"nikita-ganzina","url":"https://b2binfluencer.marketing/creators/nikita-ganzina/"},{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"ali-chaudhary","url":"https://b2binfluencer.marketing/creators/ali-chaudhary/"}],"engagement":null},{"id":"cindy-carter","name":"Cindy Carter","url":"https://b2binfluencer.marketing/creators/cindy-carter/","markdown_url":"https://b2binfluencer.marketing/creators/cindy-carter.md","descriptor":"Cindy Carter works with manufacturing and operational leaders on leadership development, team alignment, and operational improvement. The work draws on experience training teams at manufacturing sites and helping explore alternatives to factory closure.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cindycartersoaring","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cindy-carter.webp","topics":["leadership","operational-excellence"],"audiences":["manufacturing-leaders","operations-leaders"],"verdict":"Cindy Carter is most useful for manufacturing leadership, team alignment, and operational improvement content.","best_for":"Brands targeting food, beverage, or mining plants for leadership and operations work.","not_for":"Software vendors seeking factory-floor IoT, predictive maintenance, or demo sign-ups.","takeaways":["Performance is a people problem before it is a technology problem.","Leadership means testing the plan you were handed.","They describe questioning a planned factory closure; a management buy-out was developed."],"check_first":"Ask for audience data, references, and primary documentation for training and closure claims.","main_ideas":["Performance is a people problem before it is a technology problem","Leadership means testing the plan you were handed","Strategy rarely fails on paper; it fails on connection and courage","People, processes and purpose should be run as one system"],"partnership_formats":[],"partnership_url":null,"brands":["Soar Beyond Your Horizon"],"posts_cited":13,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"david-h-johnson","name":"David H. Johnson","url":"https://b2binfluencer.marketing/creators/david-h-johnson/","markdown_url":"https://b2binfluencer.marketing/creators/david-h-johnson.md","descriptor":"David H. Johnson is an Apollo Solutions Consultant who builds AI-assisted go-to-market workflows. Johnson's work focuses on connecting sales tools through modular agents, clear handoffs, and safeguards against unreliable inputs.","linkedin_followers":8327,"linkedin_url":"https://www.linkedin.com/in/jhalldavid","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-h-johnson.webp","topics":["artificial-intelligence","sales"],"audiences":["b2b-sales-leaders"],"verdict":"They are most useful for practical talks on modular AI agents and reliable sales workflows.","best_for":"A B2B SaaS vendor selling sales engagement or RevOps tooling, booking a workshop or talk.","not_for":"Consumer-facing brands wanting sponsored short-form video and broad non-specialist awareness.","takeaways":["A six-layer reasoning system checks facts, maps constraints, and tags demo-prep claims.","A Make workflow uses parallel enrichment paths, JSON contracts, guardrails, and an aggregation layer.","They argue AI should be an orchestration layer connecting CRM, prospecting, outreach, and email."],"check_first":"Confirm recent reach and engagement figures and audience breakdown by job function, seniority, and company size.","main_ideas":["Better contracts between layers beat bigger prompts","Orchestration, not automation","Constraint, not generation, is the quality lever","The real work sits in the interfaces between steps","Systems should reason inside a company's own sales methodology"],"partnership_formats":[],"partnership_url":null,"brands":["Apollo","Make"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"ted-theocheung","name":"Ted Theocheung","url":"https://b2binfluencer.marketing/creators/ted-theocheung/","markdown_url":"https://b2binfluencer.marketing/creators/ted-theocheung.md","descriptor":"Ted Theocheung works on Mentor126.ai, an AI-based workforce development platform. Theocheung's posts focus on using personalized, in-the-flow learning to help sales teams improve performance and make training more engaging.","linkedin_followers":3763,"linkedin_url":"https://www.linkedin.com/in/tedtheocheung","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ted-theocheung.webp","topics":["artificial-intelligence","sales","workforce-development","sales-enablement"],"audiences":[],"verdict":"Ted Theocheung is most useful for explaining how personalized AI learning can support sales coaching and workforce development.","best_for":"Enterprise software brands selling sales enablement or AI coaching to sales and HR leaders.","not_for":"Brands seeking independent vendor comparisons or documented sponsorship terms and reach figures.","takeaways":["Sales performance gaps are an access-to-coaching problem, not a talent problem.","Learning works when difficulty is dosed to the individual.","AI should serve every worker, not only the top of the org chart."],"check_first":"Confirm evidence of results, audience seniority, engagement, and partnership terms before budgeting.","main_ideas":["The sales performance gap is an access problem, not a talent problem","Learning works when the difficulty is dosed to the individual","AI should serve every worker, not only the top of the org chart","A short post sets up a longer argument"],"partnership_formats":[],"partnership_url":null,"brands":["Mentor126.ai","Stanford HAI"],"posts_cited":10,"latest_post":"2026-07-07","similar":[],"engagement":null},{"id":"jessica-nobles","name":"Jessica Nobles","url":"https://b2binfluencer.marketing/creators/jessica-nobles/","markdown_url":"https://b2binfluencer.marketing/creators/jessica-nobles.md","descriptor":"Jessica Nobles works with home care agency owners on scaling their businesses, strengthening leadership, and building systems. Nobles shares executive conversations through Home Care Boardroom Insights and supports agency owners through the Home Care Boardroom.","linkedin_followers":2887,"linkedin_url":"https://www.linkedin.com/in/jessicanobles","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jessica-nobles.webp","topics":["leadership"],"audiences":[],"verdict":"Most useful for reaching home care agency owners scaling past $3M to $7M through peer discussion and operating systems.","best_for":"B2B operations, coaching, or software companies selling to established home care agency owners.","not_for":"Does not fit consumer campaigns for seniors and families, or broad-reach volume awareness.","takeaways":["Growth gets harder with scale, and the bottleneck is leadership capacity and infrastructure.","The value lies in a small, candid peer room, not a course or broadcast.","Systems, dashboards and SOPs can turn an overwhelmed owner into a confident one."],"check_first":"Confirm sponsorship availability, rates, audience analytics, owner titles, revenue bands and evidence of results.","main_ideas":["Growth gets harder with scale, and the bottleneck is leadership capacity and infrastructure","The value lies in a small, candid peer room, not a course or broadcast","Systems—dashboards and SOPs—can turn an overwhelmed owner into a confident one","Stage-specific, practical advice beats general theory"],"partnership_formats":[],"partnership_url":null,"brands":["Home Care Boardroom","Home Care Boardroom Insights"],"posts_cited":9,"latest_post":"2026-09-24","similar":[{"id":"audrey-kwan","url":"https://b2binfluencer.marketing/creators/audrey-kwan/"},{"id":"joshua-johnston","url":"https://b2binfluencer.marketing/creators/joshua-johnston/"},{"id":"melanie-grace-saigol","url":"https://b2binfluencer.marketing/creators/melanie-grace-saigol/"}],"engagement":null},{"id":"jan-griffiths","name":"Jan Griffiths","url":"https://b2binfluencer.marketing/creators/jan-griffiths/","markdown_url":"https://b2binfluencer.marketing/creators/jan-griffiths.md","descriptor":"Jan Griffiths is a supply chain commentator, podcast co-host and event moderator. Drawing on a career in purchasing and automotive that Griffiths says spanned more than 35 years and included the C-suite, they speak about procurement, manufacturing, AI and the changes facing the automotive industry.","linkedin_followers":11595,"linkedin_url":"https://www.linkedin.com/in/jangriffiths","youtube_url":"https://www.youtube.com/channel/UCNnD7NV6q9vHp3VpuWfHIzw","photo_url":"https://b2binfluencer.marketing/assets/avatars/jan-griffiths.webp","topics":["artificial-intelligence","leadership","supply-chain","workforce-development","procurement","manufacturing"],"audiences":[],"verdict":"Jan Griffiths is most useful as a credible host and commentator for procurement, manufacturing and automotive change discussions.","best_for":"A procurement or supply chain software vendor running executive roundtables, panels, podcasts or event tracks.","not_for":"A consumer brand or mass awareness campaign seeking high reach and measurable signups.","takeaways":["Automotive is still running a playbook written in 1911.","AI takes the transactions; people keep the judgment calls.","Event rooms should make executives work, not listen."],"check_first":"Confirm current commercial terms, audience data and any work beyond the podcast.","main_ideas":["Automotive is still running a playbook written in 1911","AI takes the transactions; people keep the judgment calls","The operating system and decision speed decide what AI delivers","Event rooms should make executives work, not listen","The people entering supply chain are watching, and the industry should listen"],"partnership_formats":[],"partnership_url":null,"brands":["Art of Procurement","Reuters Events","QAD"],"posts_cited":14,"latest_post":"2026-10-04","similar":[{"id":"ozgur-tohumcu","url":"https://b2binfluencer.marketing/creators/ozgur-tohumcu/"},{"id":"lisa-harvey-roach","url":"https://b2binfluencer.marketing/creators/lisa-harvey-roach/"},{"id":"phil-slack","url":"https://b2binfluencer.marketing/creators/phil-slack/"}],"engagement":null},{"id":"anthony-chiaravallo","name":"Anthony Chiaravallo","url":"https://b2binfluencer.marketing/creators/anthony-chiaravallo/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-chiaravallo.md","descriptor":"Anthony Chiaravallo writes about B2B paid media, arguing for coordinated campaigns that combine focused ads, broader brand building, and specialist teams.","linkedin_followers":3654,"linkedin_url":"https://www.linkedin.com/in/anthonychiaravallo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-chiaravallo.webp","topics":["paid-ads"],"audiences":["b2b-marketers"],"verdict":"Useful for thinking through B2B paid media campaign structure, specialist team design, and reaching buyers beyond work channels.","best_for":"A B2B brand or agency rebuilding paid media around campaign structure, team scope, and channel mix.","not_for":"Campaigns needing verified results, packaged creator placements, or confirmed audience demographics.","takeaways":["Give each ad one clear job and let the campaign carry the brand story.","Paid media is a system of complementary skills, not one overburdened marketer's task.","B2B media should reach buyers outside work channels to build familiarity before purchase."],"check_first":"Ask for relevant case studies, audience demographics, and any sponsorship formats, rates, or deliverables.","main_ideas":["Give each ad one job and let the campaign carry the story","Paid media is a system, not a channel, so it takes a specialist team","B2B buyers are people for the other 16 hours of the day"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"yasamin-fatemian","name":"Yasamin Fatemian","url":"https://b2binfluencer.marketing/creators/yasamin-fatemian/","markdown_url":"https://b2binfluencer.marketing/creators/yasamin-fatemian.md","descriptor":"Yasamin Fatemian shares practical perspectives on cybersecurity, risk management, and the ServiceNow ecosystem, drawing on experience in cybersecurity consulting and enterprise sales. Their posts focus on helping organizations clarify business risks, strengthen security fundamentals, and use AI to help security teams prioritize decisions.","linkedin_followers":1992,"linkedin_url":"https://www.linkedin.com/in/yasaminfatemian","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yasamin-fatemian.webp","topics":["artificial-intelligence","cybersecurity","risk-management"],"audiences":[],"verdict":"Yasamin Fatemian is most useful for concise thought leadership on cybersecurity risk, ServiceNow, and where AI helps security teams prioritize.","best_for":"A cybersecurity or risk platform selling into ServiceNow, SecOps, IRM, or GRC for thought leadership.","not_for":"Campaigns needing proven paid placement, documented reach, technical depth, product walkthroughs, benchmarks, or named customer outcomes.","takeaways":["Agree on the problem before choosing a platform.","AI's practical value is helping security teams prioritize.","Most incidents come from old mistakes repeated."],"check_first":"Confirm audience demographics, engagement results, partnership terms, rates, and whether video performance data exists.","main_ideas":["Agree on the problem before choosing a platform","AI's practical value is helping security teams prioritize","Most incidents come from old mistakes repeated","Visibility comes before protection","Risk management means being ready for change"],"partnership_formats":[],"partnership_url":null,"brands":["Serity","ServiceNow"],"posts_cited":12,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"george-arezina","name":"George Arezina","url":"https://b2binfluencer.marketing/creators/george-arezina/","markdown_url":"https://b2binfluencer.marketing/creators/george-arezina.md","descriptor":"George Arezina writes about software asset management (SAM), FinOps and enterprise IT, including how tariffs and supply-chain changes affect procurement, vendor management and technology costs.","linkedin_followers":7225,"linkedin_url":"https://www.linkedin.com/in/georgearezina","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/george-arezina.webp","topics":["supply-chain"],"audiences":[],"verdict":"They are most useful for translating tariff and supply-chain news into enterprise IT procurement, SAM and vendor management planning.","best_for":"A software asset management consultancy webinar on tariff contingencies in IT procurement.","not_for":"A Canadian appliance manufacturer seeking consumer-facing social content for a US retail push.","takeaways":["Tariffs are an enterprise IT cost problem, not just trade news.","Tariff unpredictability belongs beside FX and licensing changes on the procurement calendar.","Reliable alliances are a business-resilience asset."],"check_first":"Ask for follower demographics or past registrant job roles, seniority and company size.","main_ideas":["Tariffs are an enterprise IT cost problem, not just trade news","Tariff unpredictability belongs beside FX and licensing changes on the procurement calendar","Reliable alliances are a business-resilience asset","Exposure is uneven, and geography is how they size it","A method: one checkable fact, then a question back to practitioners"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-29","similar":[{"id":"william-edwards","url":"https://b2binfluencer.marketing/creators/william-edwards/"},{"id":"joe-amalfitano","url":"https://b2binfluencer.marketing/creators/joe-amalfitano/"},{"id":"robert-sherretta","url":"https://b2binfluencer.marketing/creators/robert-sherretta/"}],"engagement":null},{"id":"lori-cleverly","name":"Lori Cleverly","url":"https://b2binfluencer.marketing/creators/lori-cleverly/","markdown_url":"https://b2binfluencer.marketing/creators/lori-cleverly.md","descriptor":"Lori Cleverly is a travel advisor who helps clients plan accessible trips, including travel involving mobility support, sensory needs, and cruise logistics.","linkedin_followers":1107,"linkedin_url":"https://www.linkedin.com/in/lori-cleverly","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lori-cleverly.webp","topics":[],"audiences":[],"verdict":"Lori Cleverly is most useful for accessible travel planning content on mobility, sensory, and cruise logistics.","best_for":"An accessible and inclusive travel agency campaign measured by consultation requests.","not_for":"A destination marketing organisation or large leisure travel brand seeking high-reach broad awareness.","takeaways":["Arrival transportation planning should confirm vehicle fit, pickup logistics, shuttle arrangements, timing, and mobility-aid rentals.","Invisible disability travel can involve longer connections, quiet airport spaces, and planned recovery time.","Cruises and all-inclusive resorts are presented as deliberate accessibility choices."],"check_first":"Confirm whether they accept paid partnerships and ask for engagement rates and audience demographics.","main_ideas":["Accessible travel should be planned around real daily needs, not assumptions","Arrival transportation is the part of accessible travel planning people skip","Ask the audience which part is hardest instead of guessing","Cruises and all-inclusive resorts are presented as deliberate accessibility choices","Travel risk planning extends beyond mobility"],"partnership_formats":[],"partnership_url":null,"brands":["Royal Caribbean International","The Palace Company","Clever Adventures"],"posts_cited":13,"latest_post":"2026-09-25","similar":[{"id":"erin-graham-smith","url":"https://b2binfluencer.marketing/creators/erin-graham-smith/"},{"id":"saif-yousuf-sheriff","url":"https://b2binfluencer.marketing/creators/saif-yousuf-sheriff/"},{"id":"debra-ruh","url":"https://b2binfluencer.marketing/creators/debra-ruh/"}],"engagement":null},{"id":"jasper-meurs","name":"Jasper Meurs","url":"https://b2binfluencer.marketing/creators/jasper-meurs/","markdown_url":"https://b2binfluencer.marketing/creators/jasper-meurs.md","descriptor":"Jasper Meurs shares practical B2B marketing and revenue-operations analysis, including CRM lifecycle reporting, pipeline hygiene, and preparing business data to give AI useful context.","linkedin_followers":1827,"linkedin_url":"https://www.linkedin.com/in/jaspermeurs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jasper-meurs.webp","topics":["artificial-intelligence","revenue-operations","email-marketing","crm-data-quality"],"audiences":[],"verdict":"Useful for practical B2B marketing and RevOps analysis on CRM lifecycle reporting, pipeline hygiene, and AI context readiness.","best_for":"B2B SaaS or RevOps-focused company seeking content or advisory on CRM and AI-context readiness.","not_for":"Broad-reach brand-awareness campaign needing guaranteed impressions, multi-channel reach, and paid sponsorship inventory.","takeaways":["A seven-year-old CRM contact closed a deal this quarter.","AI needs clean CRM data, documented ICP, logged call notes, written brand voice.","Pipeline hygiene affects what lifecycle reporting can reveal about old leads."],"check_first":"Ask for recent per-post results and audience insights before committing.","main_ideas":["AI is only as useful as the business context behind it","Read CRM lifecycles for outliers, not averages","Pipeline hygiene decides what lifecycle reporting can reveal","Conference value comes from preparation and a usable plan"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","KPMG"],"posts_cited":9,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"angamba-longjam","name":"Angamba Longjam","url":"https://b2binfluencer.marketing/creators/angamba-longjam/","markdown_url":"https://b2binfluencer.marketing/creators/angamba-longjam.md","descriptor":"Angamba Longjam writes LinkedIn content and discusses content strategy for B2B SaaS, including how to explain product value and connect content to customer acquisition. Their posts also cover personal branding and developing a distinctive writing voice.","linkedin_followers":4428,"linkedin_url":"https://www.linkedin.com/in/angamba-longjam","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/angamba-longjam.webp","topics":["sales","content-marketing","personal-branding"],"audiences":["b2b-saas-marketers"],"verdict":"Angamba Longjam is useful for B2B SaaS content strategy, product messaging, and signature writing.","best_for":"B2B SaaS brands or agencies needing content strategy and signature writing.","not_for":"High-volume, low-cost LinkedIn ghostwriting for many personal brands without sales data.","takeaways":["Content splits into commodity work and signature work; sales cycles help decide.","Plan SaaS content as an acquisition loop, not a funnel.","Feature lists are not product copy until they say what customers save or scale."],"check_first":"Ask for published work, performance data, and B2B SaaS audience fit.","main_ideas":["Content splits into commodity work and signature work; the sales cycle helps determine which is which","Plan SaaS content as an acquisition loop, not a funnel","Feature lists are not product copy until they say what the customer saves or scales","Writing belongs inside sales and distribution, not beside them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"brian-carr","name":"Brian Carr","url":"https://b2binfluencer.marketing/creators/brian-carr/","markdown_url":"https://b2binfluencer.marketing/creators/brian-carr.md","descriptor":"Brian Carr is a sales leader with more than 30 years in sales leadership roles. Carr's posts describe work developing sales leaders through Leading Sales Excellence and advising Playboox on go-to-market efforts.","linkedin_followers":3481,"linkedin_url":"https://www.linkedin.com/in/briancarr3","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","sales","go-to-market-strategy","sales-enablement"],"audiences":["sales-leaders","b2b-saas-leaders"],"verdict":"Useful for B2B sales leadership content on coaching, deal-specific playbooks, and AI sales conversations.","best_for":"B2B SaaS or sales-enablement brands commissioning content on sales leadership coaching and execution.","not_for":"Consumer, D2C, or reach-based campaigns needing measured audience demographics and performance data.","takeaways":["Sales enablement fails at execution layer, not content layer.","AI sales conversation should move deal forward, not just collect a lead.","Sales-leader development is the underserved part of the sales system."],"check_first":"Confirm follower demographics, engagement data, sponsorship terms, and availability before planning a paid placement.","main_ideas":["Sales enablement fails at the execution layer, not the content layer","An AI sales conversation should move the deal forward, not just collect a lead","Sales-leader development is the underserved part of the sales system"],"partnership_formats":[],"partnership_url":null,"brands":["Playboox","Leading Sales Excellence, LLC"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"keith-fleming","url":"https://b2binfluencer.marketing/creators/keith-fleming/"},{"id":"gaurav-nisar","url":"https://b2binfluencer.marketing/creators/gaurav-nisar/"},{"id":"james-simpson","url":"https://b2binfluencer.marketing/creators/james-simpson/"}],"engagement":null},{"id":"jamie-van-cuyk","name":"Jamie Van Cuyk","url":"https://b2binfluencer.marketing/creators/jamie-van-cuyk/","markdown_url":"https://b2binfluencer.marketing/creators/jamie-van-cuyk.md","descriptor":"Jamie Van Cuyk is the founder and CEO of Growing Your Team, sharing practical advice for small businesses on hiring, onboarding, and building stronger teams.","linkedin_followers":1832,"linkedin_url":"https://www.linkedin.com/in/jamievancuyk","youtube_url":null,"photo_url":null,"topics":["leadership","leadership-development"],"audiences":["small-business-owners"],"verdict":"Practical small-business hiring, role definition, and onboarding advice for a niche podcast audience.","best_for":"Small-business coaching or hiring-focused podcast wanting a guest on strategic hiring decisions.","not_for":"Consumer brands or mass-market software campaigns needing large audience reach or performance data.","takeaways":["A missing skill in the business can signal it is time to hire.","Define the role and what success looks like before searching for candidates.","Onboarding is a hospitality problem: make people feel valued after they arrive."],"check_first":"Ask for listener numbers, demographics, paid formats, and episode performance data.","main_ideas":["A skill gap is a better hiring signal than burnout","Define the role and what success looks like before searching","Hire beyond the résumé, and plan the role for the business you are becoming","Onboarding is a hospitality problem: make people feel valued","AI can speed up hiring; the owner's judgment still decides"],"partnership_formats":[],"partnership_url":null,"brands":["Growing Your Team","The Law of Relevancy","The Cash Flow CFO Podcast","One TEAM Partners"],"posts_cited":10,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"mustafa-waseem-yousuf-zai","name":"Mustafa Waseem Yousuf Zai","url":"https://b2binfluencer.marketing/creators/mustafa-waseem-yousuf-zai/","markdown_url":"https://b2binfluencer.marketing/creators/mustafa-waseem-yousuf-zai.md","descriptor":"Mustafa Waseem Yousuf Zai shares practical advice on building SDR teams and hiring for growing businesses, including how to assess sales candidates by their activity and results. Yousuf Zai's posts also explain how to build narrow, no-code AI agents.","linkedin_followers":6957,"linkedin_url":"https://www.linkedin.com/in/mustafawaseem","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mustafa-waseem-yousuf-zai.webp","topics":["artificial-intelligence","sales","recruiting","ai-agents"],"audiences":["sales-leaders"],"verdict":"Mustafa Waseem Yousuf Zai is most useful for practical SDR hiring and narrow no-code AI agent advice.","best_for":"Sales-assessment, recruiting, or sales-tech campaigns aimed at founders, sales managers, and SMB sales leaders.","not_for":"Microsoft Dynamics or enterprise ERP implementation expertise campaigns needing deployment methods and case-study proof.","takeaways":["For SDR hiring, consistency, meeting conversion, and self-tracked activity matter more than corporate pedigree.","An AI agent is defined by goal, tools, and ability to check and retry.","Keep AI automation narrow, tested with ten real examples, and under human review."],"check_first":"Confirm audience data beyond their 6,957 LinkedIn followers, plus sponsorship terms, deliverables, and inquiry route.","main_ideas":["For lean SDR teams, hire for demonstrated output rather than résumé prestige","Judge an AI agent by whether it can act through a task, not by the label","Keep AI automation narrow, tested, and under human review"],"partnership_formats":[],"partnership_url":null,"brands":["Sponto","Microsoft Dynamics"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"tahnee-perry","url":"https://b2binfluencer.marketing/creators/tahnee-perry/"},{"id":"david-dokes","url":"https://b2binfluencer.marketing/creators/david-dokes/"},{"id":"bennett-cohen","url":"https://b2binfluencer.marketing/creators/bennett-cohen/"}],"engagement":null},{"id":"christian-von-hammel-bonten","name":"Christian von Hammel-Bonten","url":"https://b2binfluencer.marketing/creators/christian-von-hammel-bonten/","markdown_url":"https://b2binfluencer.marketing/creators/christian-von-hammel-bonten.md","descriptor":"Christian von Hammel-Bonten writes about payments and e-commerce, with a focus on the practical challenges of agentic commerce and instant payments.","linkedin_followers":4914,"linkedin_url":"https://www.linkedin.com/in/christianvonhammel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christian-von-hammel-bonten.webp","topics":["artificial-intelligence","ecommerce","fintech","ai-adoption","agentic-commerce"],"audiences":[],"verdict":"Useful for a realistic B2B view of agentic commerce adoption, payment standards, liability, trust, and instant payments.","best_for":"Payments or e-commerce technology brands wanting a realistic view of agentic commerce adoption and blockers.","not_for":"Consumer awareness campaigns needing video, guaranteed reach, or standard sponsored posts.","takeaways":["Agentic commerce has more slides and posts than completed transactions.","Three barriers move together: standards, liability and consumer trust.","Greece's IRIS instant-payments rollout uses existing infrastructure across person-to-person, online and in-store payments."],"check_first":"Confirm audience occupation and industry details, since only a LinkedIn follower count is provided.","main_ideas":["Agentic commerce has more slides and posts than completed transactions","Three barriers move together: standards, liability and consumer trust","Merchants will not give up the customer without distribution, and commerce in search has failed before","Build on payment rails that already exist instead of waiting for a new European programme"],"partnership_formats":[],"partnership_url":null,"brands":["heise.de"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"mikaela-kiner","name":"Mikaela Kiner","url":"https://b2binfluencer.marketing/creators/mikaela-kiner/","markdown_url":"https://b2binfluencer.marketing/creators/mikaela-kiner.md","descriptor":"Mikaela Kiner is a people and HR consultant at Reverb. Her work includes advising on hiring, team building, and compensation planning.","linkedin_followers":12399,"linkedin_url":"https://www.linkedin.com/in/mikaelakiner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mikaela-kiner.webp","topics":["recruiting","hr"],"audiences":[],"verdict":"Mikaela Kiner is most useful for practical hiring, team culture, and compensation planning content.","best_for":"Compensation or HR campaigns that need a practitioner view on pay and hiring.","not_for":"Media buys needing published rates, formats, exclusivity, or guaranteed audience reach.","takeaways":["Ask candidates what work they love and what they would delegate.","Treat fall, not January, as the start of compensation planning.","Every hire changes team dynamics, creativity, and culture, not just a vacancy filled."],"check_first":"Ask about commercial terms, disclosure, exclusivity, audience demographics, and post-level results.","main_ideas":["Hire for what people love doing, not only what they can do","Treat fall, not January, as the start of compensation planning","Every hire changes the team, so hiring is a cultural act","Grow the consulting bench in public and route interest through formal channels"],"partnership_formats":[],"partnership_url":null,"brands":["Reverb","Kaiser Permanente","Microsoft","Amazon"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"reilly-diplacido","url":"https://b2binfluencer.marketing/creators/reilly-diplacido/"},{"id":"mike-chen","url":"https://b2binfluencer.marketing/creators/mike-chen/"},{"id":"ryan-milligan","url":"https://b2binfluencer.marketing/creators/ryan-milligan/"}],"engagement":null},{"id":"ross-keating","name":"Ross Keating","url":"https://b2binfluencer.marketing/creators/ross-keating/","markdown_url":"https://b2binfluencer.marketing/creators/ross-keating.md","descriptor":"Ross Keating builds tools and practices for sales teams. Keating is launching Overpath, an AI sales teammate called Molly, designed to help reps manage deal follow-up, CRM updates and coaching.","linkedin_followers":34627,"linkedin_url":"https://www.linkedin.com/in/keatingross","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ross-keating.webp","topics":["artificial-intelligence","sales"],"audiences":["sales-leaders"],"verdict":"Ross Keating is most useful for explaining how AI agents can handle sales follow-up, CRM updates and live-deal coaching.","best_for":"A B2B SaaS sales-enablement company wanting a conference talk for sales leaders considering an AI sales coach.","not_for":"A consumer lifestyle brand seeking paid endorsement, product demos or broad lifestyle content.","takeaways":["Reps must carry deal information between calls, CRM updates and forecasts.","Molly prepares for a call, surfaces a MEDD(P)ICC gap and drafts a CRM update.","Teams experimenting with AI-native workflows differ from those relying on manual updates and weekly methodology reviews."],"check_first":"Confirm audience seniority, geography and engagement, plus availability and terms, before planning.","main_ideas":["Disconnected sales tools make reps the integration layer","AI should do work for sales teams, not just add another interface","AI readiness depends on context and follow-through, not a licence alone","Sales methodology matters most when it reaches the live deal"],"partnership_formats":[],"partnership_url":null,"brands":["Overpath","Elkstone","Sure Valley Ventures"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"matt-doyon","url":"https://b2binfluencer.marketing/creators/matt-doyon/"},{"id":"chris-tveter","url":"https://b2binfluencer.marketing/creators/chris-tveter/"}],"engagement":null},{"id":"joe-renz","name":"Joe Renz","url":"https://b2binfluencer.marketing/creators/joe-renz/","markdown_url":"https://b2binfluencer.marketing/creators/joe-renz.md","descriptor":"Joe Renz shares practical advice for EHS leaders on workplace safety, safety culture, and getting EHS software adopted on the manufacturing floor.","linkedin_followers":26591,"linkedin_url":"https://www.linkedin.com/in/jochenrenz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-renz.webp","topics":["leadership"],"audiences":[],"verdict":"They are most useful for practical LinkedIn posts on EHS software adoption, safety culture, and EHS leader questions.","best_for":"A workplace safety software company wanting a bounded LinkedIn content test on EHS adoption.","not_for":"Safety equipment or PPE campaigns aimed at plant managers and procurement leads.","takeaways":["EHS software fails on adoption, not on features.","A new EHS manager should spend the first 30 days asking, not changing.","Paper forms, emailed incident reports, and low adoption show software is not working."],"check_first":"Confirm Jochen Renz is Joe Renz and request audience data by job title and industry.","main_ideas":["EHS software fails on adoption, not on features","A new EHS manager should spend the first 30 days asking, not changing","Ask the interview questions at the interview, and ask everyone the same one","Accountability structure is the real diagnostic, not the compliance record"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"noah-stambovsky","name":"Noah Stambovsky","url":"https://b2binfluencer.marketing/creators/noah-stambovsky/","markdown_url":"https://b2binfluencer.marketing/creators/noah-stambovsky.md","descriptor":"Noah Stambovsky shares practical commentary on HubSpot and revenue operations, including CRM data, reporting, lead ownership, and connecting business systems.","linkedin_followers":3639,"linkedin_url":"https://www.linkedin.com/in/noah-stambovsky","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/noah-stambovsky.webp","topics":["artificial-intelligence","revenue-operations","crm-data-quality"],"audiences":[],"verdict":"Noah Stambovsky is most useful for practical HubSpot and RevOps commentary on CRM data, reporting, and lead ownership.","best_for":"Best for a B2B SaaS company or HubSpot partner needing CRM cleanup, reporting, lifecycle, and lead ownership help.","not_for":"Not for consumer brands or media buyers seeking paid sponsored placements with defined reach guarantees.","takeaways":["AI can connect separate tools, but it cannot reconcile contradictory data.","Lead ownership and lifecycle stages should be system rules, not questions settled in meetings.","New reporting capability in HubSpot is what Noah watches first."],"check_first":"Confirm case examples, defined scope, and current audience engagement before contacting them.","main_ideas":["AI can connect separate tools, but it cannot reconcile contradictory data","Lead ownership and lifecycle stages should be system rules, not questions settled in meetings","New reporting capability in HubSpot is what Noah watches first","RevOps as the place marketers end up, and posts that refuse to dress themselves up as lessons"],"partnership_formats":[],"partnership_url":null,"brands":["Spotter","New Breed","HubSpot"],"posts_cited":12,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"christa-aiani","name":"Christa Aiani","url":"https://b2binfluencer.marketing/creators/christa-aiani/","markdown_url":"https://b2binfluencer.marketing/creators/christa-aiani.md","descriptor":"Christa Aiani shares practical accounting and tax-planning guidance for business owners, physicians, lawyers, and other professional-service businesses. Aiani's posts emphasize proactive financial advice that goes beyond bookkeeping.","linkedin_followers":332,"linkedin_url":"https://www.linkedin.com/in/christa-aiani","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christa-aiani.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Christa Aiani is most useful for practical accounting and tax-planning posts aimed at professional-service owners.","best_for":"A B2B accounting, tax, or equipment-financing brand targeting Georgia professional-service practices.","not_for":"A national consumer brand seeking large measured audience and standard creator package.","takeaways":["A tax deduction lowers taxable profit, not the tax bill by the same amount.","Automation keeps books tidy but cannot answer tax, cash-flow, or financial questions.","A busy practice is not a retirement plan."],"check_first":"Confirm audience data, sponsorship scope, deliverables, pricing, and disclosure before contacting them.","main_ideas":["A tax deduction lowers taxable profit, not the tax bill by the same amount","Automation keeps the books tidy but cannot answer tax, cash-flow, or financial questions","A busy practice is not a retirement plan","Full-service accounting means bookkeeping, taxes, reporting, and strategy in one engagement"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-06-22","similar":[{"id":"clay-lundquist","url":"https://b2binfluencer.marketing/creators/clay-lundquist/"},{"id":"alfred-white","url":"https://b2binfluencer.marketing/creators/alfred-white/"},{"id":"tyese-kimble","url":"https://b2binfluencer.marketing/creators/tyese-kimble/"}],"engagement":null},{"id":"marissa-rosen","name":"Marissa Rosen","url":"https://b2binfluencer.marketing/creators/marissa-rosen/","markdown_url":"https://b2binfluencer.marketing/creators/marissa-rosen.md","descriptor":"Marissa Rosen shares and promotes work on clean energy careers, sustainability, and Pittsburgh’s energy and technology community. Their posts cover renewable-energy projects, workforce pathways, industry events, and recognition for environmental and energy performance.","linkedin_followers":11111,"linkedin_url":"https://www.linkedin.com/in/marissar1","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Marissa Rosen is most useful for clean-energy careers, sustainability, and Pittsburgh energy and technology community coverage.","best_for":"Clean-energy workforce content partnerships and regional energy-demand event coverage.","not_for":"Candidate sourcing or national product launches without regional or institutional ties.","takeaways":["A 68-acre, 20-megawatt solar farm supplies 18% of University of Pittsburgh's annual electricity.","Future Energy Jobs Hub came from two years of convening across education, industry, and community groups.","Pittsburgh AI and robotics coverage raises energy and infrastructure demands behind the technology boom."],"check_first":"Confirm audience location, seniority, industry breakdowns, and recent clean-energy workforce post results.","main_ideas":["Clean-energy claims earn credibility from operating details","The energy transition is a workforce problem, and workforce work takes long convening","AI growth should be assessed through infrastructure and energy demand","Regional programs are most useful when their methods can travel","Recognition and peer judging help set field standards"],"partnership_formats":[],"partnership_url":null,"brands":["Sustainable Pittsburgh","Environment+Energy Leader","University of Pittsburgh","Octopus Energy Generation"],"posts_cited":10,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"fazal-mahmood","name":"Fazal Mahmood","url":"https://b2binfluencer.marketing/creators/fazal-mahmood/","markdown_url":"https://b2binfluencer.marketing/creators/fazal-mahmood.md","descriptor":"Fazal Mahmood works on Shopify stores at Xylo Solutions, an agency Mahmood identifies as a Shopify Partner. His posts show a focus on redesigning storefronts and making product pages easier for shoppers to understand and use.","linkedin_followers":3065,"linkedin_url":"https://www.linkedin.com/in/fazalbinmahmood","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fazal-mahmood.webp","topics":["ecommerce","ux","ecommerce-conversion"],"audiences":["dtc-ecommerce-brands","shopify-store-owners"],"verdict":"They are most useful for practical Shopify storefront and product page redesign advice for ecommerce store owners.","best_for":"This fits direct-to-consumer physical product brands on Shopify needing homepage and product page teardowns.","not_for":"It does not fit sponsored placements or paid promotions to reach a broad consumer audience.","takeaways":["RoJo Fashion uses worn-clothing photos plus nearby size, delivery, and returns information.","Tipsy Smart redesign brings packaging color into opening banner and makes pack sizes easier.","Bedstudioco shows whole room first, then fabric, wood, and lighting details."],"check_first":"Ask for completed store-review examples and measured outcomes before contacting them.","main_ideas":["Design starts from the question a shopper brings to the page","Buying information should sit next to the buy button","A brand’s physical identity should survive the move online, while the product stays legible","Store reviews should show the reasoning, not just the verdict","Publishing comes out of the current client work"],"partnership_formats":[],"partnership_url":null,"brands":["Xylo Solutions","Shopify","Tipsy Smart","RoJo Fashion","Bedstudioco"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"julia-weingartner","name":"Julia Weingartner","url":"https://b2binfluencer.marketing/creators/julia-weingartner/","markdown_url":"https://b2binfluencer.marketing/creators/julia-weingartner.md","descriptor":"Julia Weingartner writes about healthcare leadership, hiring strategy, and employee retention, with a focus on how organizations can hire decisively and build workplaces where people want to stay.","linkedin_followers":14718,"linkedin_url":"https://www.linkedin.com/in/juliaweingartner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/julia-weingartner.webp","topics":["leadership","recruiting","healthcare","talent-acquisition","workplace-culture","retention"],"audiences":[],"verdict":"Julia Weingartner is most useful for healthcare leadership thought leadership on hiring speed, retention, and turnover.","best_for":"A healthcare recruiting or HR technology brand wanting co-authored articles or webinars on retention and hiring speed.","not_for":"A consumer brand or performance marketing team seeking paid video, events, or guaranteed audience reach.","takeaways":["Slow hiring signals indecision and misalignment, not just delay.","Turnover's biggest losses include trust and institutional knowledge, not only recruiting costs.","Retention means building systems worth staying in, not persuading people to stay."],"check_first":"Confirm commercial terms and recent LinkedIn audience analytics before contacting them.","main_ideas":["Slow hiring signals indecision, not just delay","Turnover’s biggest losses: trust and institutional knowledge","Turnover is usually an operating-system problem, not a recruiting problem","Retention means building systems worth staying in, not persuading people to stay"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"benton-belcher","name":"Benton Belcher","url":"https://b2binfluencer.marketing/creators/benton-belcher/","markdown_url":"https://b2binfluencer.marketing/creators/benton-belcher.md","descriptor":"Benton Belcher shares work on Fairway's B2B go-to-market services, including revenue workflow automation, data quality, and hands-on support for marketing, sales, and revenue operations teams.","linkedin_followers":5027,"linkedin_url":"https://www.linkedin.com/in/benbelcher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/benton-belcher.webp","topics":["artificial-intelligence","revenue-operations","workflow-automation"],"audiences":[],"verdict":"Useful for B2B go-to-market consulting on revenue workflow automation, data quality, and embedded support.","best_for":"B2B revenue operations teams needing GTM data quality and process automation consulting.","not_for":"Consumer brand seeking ready sponsored post or verified media placement.","takeaways":["Scattered rules across scripts, tools, Slack, and memory make workflows hard to trust.","Fairway builds a documented, versioned system that clients own and keep strategy.","Data quality checks include whether contacts are current and which provider fits."],"check_first":"Confirm business contact, scope, systems, data sources, geography, and handover plan.","main_ideas":["Scattered, undocumented automation is a liability, not a revenue engine","The client keeps strategy and ownership; Fairway builds and hands over the engine","Fairway is an embedded go-to-market services firm, not only a media or lead-generation partner","More data is not the answer; knowing which data to trust is the advantage"],"partnership_formats":[],"partnership_url":null,"brands":["Fairway"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"devin-dinofa","name":"Devin DiNofa","url":"https://b2binfluencer.marketing/creators/devin-dinofa/","markdown_url":"https://b2binfluencer.marketing/creators/devin-dinofa.md","descriptor":"Devin DiNofa connects with HR leaders about employee wellbeing and human-to-human mentorship at scale, and features people leaders in the Rebels with a Heart show.","linkedin_followers":4964,"linkedin_url":"https://www.linkedin.com/in/devin-dinofa-6812034b","youtube_url":"https://www.youtube.com/channel/UC51UV4F1EXRvsEVC1HCMHig","photo_url":"https://b2binfluencer.marketing/assets/avatars/devin-dinofa.webp","topics":["leadership","hr"],"audiences":["hr-leaders"],"verdict":"Devin DiNofa is most useful for reaching HR leaders through podcast conversations about employee wellbeing and mentorship.","best_for":"A B2B HR technology company selling a mentorship or manager-support platform.","not_for":"A direct-to-consumer sleep and wellness app seeking a tracked performance campaign.","takeaways":["Stacy Jankiewicz post asks who supports HR leaders responsible for supporting others.","Dan Chappell conversation connects mentorship with Seacoast Bank's employee-wellbeing work.","Simone Terry links an athlete's approach to business with developing people and organizations."],"check_first":"Ask for recent episode results and audience analytics before contacting.","main_ideas":["Mentorship can connect people at scale","HR leaders need support, too","Personal development is part of organizational development"],"partnership_formats":["Guest appearance on Rebels with a Heart"],"partnership_url":null,"brands":["LifeGuides","Rebels with a Heart"],"posts_cited":9,"latest_post":"2026-10-09","similar":[{"id":"joel-duarte","url":"https://b2binfluencer.marketing/creators/joel-duarte/"},{"id":"daniel-kimble","url":"https://b2binfluencer.marketing/creators/daniel-kimble/"},{"id":"paul-garwood","url":"https://b2binfluencer.marketing/creators/paul-garwood/"}],"engagement":null},{"id":"sharon-gai","name":"Sharon Gai","url":"https://b2binfluencer.marketing/creators/sharon-gai/","markdown_url":"https://b2binfluencer.marketing/creators/sharon-gai.md","descriptor":"Sharon Gai speaks and writes about ecommerce, retail technology, and how AI is changing product discovery and online shopping. Their posts discuss agentic commerce and AI-powered payments, and show them speaking at industry events.","linkedin_followers":14389,"linkedin_url":"https://www.linkedin.com/in/sharongai","youtube_url":"https://www.youtube.com/channel/UCWmEXXyyg4CeL3TS4ba8iUg","photo_url":"https://b2binfluencer.marketing/assets/avatars/sharon-gai.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","retail-technology"],"audiences":[],"verdict":"Useful for keynotes and advisory on AI agents in retail checkout and product discovery.","best_for":"Retail technology brands seeking a keynote or advisory session on agentic commerce readiness.","not_for":"Consumer skincare brands seeking paid social sponsorship to drive measurable product sales.","takeaways":["AI agents are moving from product discovery to checkout, so retailers need to be agent-ready.","Gai names four agentic payment efforts and says storefronts, APIs and product data may need readiness.","Gai uses ChatGPT skincare suggestions and China's Double 11 to discuss AI-assisted shopping."],"check_first":"Ask for recent audience analytics and a talk recording or detailed outline.","main_ideas":["AI agents are moving from discovery to checkout, so retailers need to become agent-ready","Answer engines are already sending measurable shopping traffic, so brands must be discoverable there","Agentic commerce is the latest migration in online shopping, not a standalone trend","China's ecommerce market is a leading indicator for AI-assisted shopping elsewhere","A priority is taking these arguments to retail stages and communities, not only publishing"],"partnership_formats":[],"partnership_url":null,"brands":["eCommerce Expo & Technology for Marketing","CloserStill Media"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"amelia-van-camp","url":"https://b2binfluencer.marketing/creators/amelia-van-camp/"},{"id":"felix-t","url":"https://b2binfluencer.marketing/creators/felix-t/"},{"id":"liam-j-e-gerada","url":"https://b2binfluencer.marketing/creators/liam-j-e-gerada/"}],"engagement":null},{"id":"kelsey-waters","name":"Kelsey Waters","url":"https://b2binfluencer.marketing/creators/kelsey-waters/","markdown_url":"https://b2binfluencer.marketing/creators/kelsey-waters.md","descriptor":"Kelsey Waters works on Openlane, a platform that helps growing companies build security and compliance programs around their needs. Their posts discuss helping founders decide when to start compliance work and building customer and partner relationships.","linkedin_followers":2935,"linkedin_url":"https://www.linkedin.com/in/kelsey-waters","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kelsey-waters.webp","topics":["sales","startup"],"audiences":["startup-founders"],"verdict":"Kelsey Waters is most useful for founder-facing content on when to start compliance work.","best_for":"A content or advisory collaboration for early-stage and growth-stage software founders considering compliance.","not_for":"Campaigns needing proven reach or paid formats, and hard-sell pushes to not-ready founders.","takeaways":["Start compliance when a business signal makes it worth doing, not before.","Build the compliance program around the company you actually have, not a template.","Openlane moved from beta to live audits and shared onboarding and audit stories."],"check_first":"Confirm recent post performance, audience data, and partnership terms, as no paid format is published.","main_ideas":["Start compliance when a business signal makes it worth doing, not before","Build the compliance program around the company you actually have","Advice before the sale is part of how compliance gets bought","Growth comes through relationships, partners and the local founder community","Openlane's own compliance and launch work is treated as public material"],"partnership_formats":[],"partnership_url":null,"brands":["Openlane","Anchorpoint Partners"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"jacob-riff","url":"https://b2binfluencer.marketing/creators/jacob-riff/"},{"id":"thomas-ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/"},{"id":"mikaela-rivera","url":"https://b2binfluencer.marketing/creators/mikaela-rivera/"}],"engagement":null},{"id":"john-w-francis","name":"John W. Francis","url":"https://b2binfluencer.marketing/creators/john-w-francis/","markdown_url":"https://b2binfluencer.marketing/creators/john-w-francis.md","descriptor":"John W. Francis, known as Johnny Franchise, speaks and creates educational content about franchising. Their work covers franchisee vetting, reading Franchise Disclosure Documents, franchise growth, and peer groups for franchise suppliers.","linkedin_followers":16505,"linkedin_url":"https://www.linkedin.com/in/johnnyfranchise","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-w-francis.webp","topics":[],"audiences":[],"verdict":"John W. Francis is most useful for franchise education on FDDs, franchisee vetting, and life cycle keynotes or advising.","best_for":"A franchise development company seeking a speaker or advisor on franchisee vetting and FDD education.","not_for":"A consumer lifestyle brand seeking TikTok recipe promotion to young urban renters.","takeaways":["A blank Item 19 means no performance claims, so buyers must seek real numbers from franchisees.","A bad operator costs more than a bad location and can damage the system.","Franchise leaders should work one stage ahead and prepare before the next stage arrives."],"check_first":"Confirm audience demographics, recent post reach, keynote details, and available formats or rates.","main_ideas":["A blank Item 19 tells a buyer something","A bad operator costs more than a bad location","Franchise leaders should work one stage ahead","The right room is a shortcut","Peer groups outlast the advice"],"partnership_formats":[],"partnership_url":null,"brands":["Deer Solution Franchising","EIX (Entrepreneur and Innovation Exchange)","Next Level Franchise Supplier Mastermind","Johnny Franchise"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"peep-laja","name":"Peep Laja","url":"https://b2binfluencer.marketing/creators/peep-laja/","markdown_url":"https://b2binfluencer.marketing/creators/peep-laja.md","descriptor":"Peep Laja is a B2B marketing creator who writes about buyer research and marketing decisions. Laja's posts also describe Wynter’s market-research work and Spryng, a B2B marketing event by Wynter.","linkedin_followers":84931,"linkedin_url":"https://www.linkedin.com/in/peeplaja","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peep-laja.webp","topics":["paid-ads","b2b-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Peep Laja is most useful for research-led B2B content and talks about studying buyers who have not chosen them.","best_for":"A B2B buyer-research platform or advisory firm wanting research-led content and a small senior-marketer event session.","not_for":"A paid-media agency wanting a sponsored post or promotional video about creative and media.","takeaways":["76% of 100 surveyed leaders said they research non-customers; only 32% described doing it.","Target buyers were not the main input in 87% of teams' last big marketing decisions.","Spryng is pitched as about 200 attendees, conversation-first, at a brewery in Austin on March 23-24."],"check_first":"Confirm audience analytics by role, seniority, industry, geography, and recent reach on similar posts.","main_ideas":["Teams say they research buyers, but rarely those who haven't bought","Customer interviews are the easy part; internal lore fills the gap","Peer conversation is the reason to attend an event — but it doesn't scale","Expertise has to be visible, not just held","An open question about agencies that can't do creative"],"partnership_formats":[],"partnership_url":null,"brands":["Wynter","Spryng"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"erik-mackinnon","url":"https://b2binfluencer.marketing/creators/erik-mackinnon/"},{"id":"joe-markert","url":"https://b2binfluencer.marketing/creators/joe-markert/"},{"id":"becky-lawlor","url":"https://b2binfluencer.marketing/creators/becky-lawlor/"}],"engagement":null},{"id":"christopher-dorsey","name":"Christopher Dorsey","url":"https://b2binfluencer.marketing/creators/christopher-dorsey/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-dorsey.md","descriptor":"Christopher Dorsey writes about business implications of AI and advertising, including enterprise sales, workplace AI governance, retail media, and how AI changes payment for creative work.","linkedin_followers":4066,"linkedin_url":"https://www.linkedin.com/in/cdorsey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christopher-dorsey.webp","topics":["artificial-intelligence","sales","ai-governance"],"audiences":[],"verdict":"They are most useful for concise analysis of how AI shifts enterprise sales, retail media, and creator pay.","best_for":"Research-led thought leadership for retail media, adtech, or B2B media brands.","not_for":"Campaigns needing broad reach, audience data, or stated sponsorship terms.","takeaways":["AI vendors still need human sellers for messy enterprise deals; transactional sales are exposed.","Governance dashboards shift who can kill a deal, moving influence to the console owner.","Metering can make per-use pay practical again for creative work."],"check_first":"Confirm sponsorship format, rates, media kit, brand inquiry route, and audience breakdown.","main_ideas":["AI vendors still need humans for messy enterprise deals","Governance dashboards shift who can kill a deal","Retail media is one way retailers get paid, not the only one","Metering can make per-use pay practical again for creative work"],"partnership_formats":[],"partnership_url":null,"brands":["Costco Wholesale","Microsoft","OpenAI","Anthropic","ElevenLabs"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"martin-davies","name":"Martin Davies","url":"https://b2binfluencer.marketing/creators/martin-davies/","markdown_url":"https://b2binfluencer.marketing/creators/martin-davies.md","descriptor":"Martin Davies shares advice on Google Ads for ecommerce businesses, with a focus on campaign decisions and measuring profit after costs—not just revenue or ROAS. Davies has also developed an ecommerce profitability calculator.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/martindaviescolossalsearch","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/martin-davies.webp","topics":["ecommerce","paid-ads","google-ads","performance-max"],"audiences":[],"verdict":"They are most useful for ecommerce Google Ads profitability audits and campaign optimization advice.","best_for":"A B2B ecommerce agency needing a Google Ads profitability audit or optimization plan.","not_for":"Consumer or lifestyle brands seeking paid creator campaigns, product placement or reach-based awareness.","takeaways":["Judge Google Ads by profit after product margins, fulfilment, payment fees and VAT, not ROAS alone.","Check daily impression share before reacting to slower sales, to separate demand from competitors.","For Performance Max, disable Final URL Expansion, but note a site-structure condition may change this."],"check_first":"Confirm whether they accept paid collaborations and request audience data, formats and terms.","main_ideas":["Judge Google Ads on profit after costs, not ROAS or blended revenue","Before changing campaigns, work out whether demand fell or a competitor moved","Turn off Final URL Expansion in Performance Max","Check how much of Performance Max is brand traffic, and be willing to give up short-term ROAS","Attach a checkable tool to the claim"],"partnership_formats":[],"partnership_url":null,"brands":["Profitability Calculator","Smarter Ecommerce (smec)","Colossal Search"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"loren-lahav","name":"Loren Lahav","url":"https://b2binfluencer.marketing/creators/loren-lahav/","markdown_url":"https://b2binfluencer.marketing/creators/loren-lahav.md","descriptor":"Loren Lahav shares leadership and personal-growth guidance, with a focus on mentorship, overcoming self-doubt, and taking action. The posts also discuss helping others grow into leadership and mention True Voice.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/loren-lahav-speaker-mc-executive-coach","youtube_url":"https://www.youtube.com/channel/UChIJKRHkym6Q02CgnXpylIg","photo_url":"https://b2binfluencer.marketing/assets/avatars/loren-lahav.webp","topics":["leadership","leadership-development"],"audiences":[],"verdict":"Loren Lahav is most useful for practical leadership content on mentorship, self-doubt, and taking action.","best_for":"This fits leadership development or L&D teams wanting workshops on mentorship and self-doubt.","not_for":"This does not fit sponsored post campaigns needing reach guarantees, conversion tracking, or technical product demos.","takeaways":["Procrastination can be protection, not laziness; ask what waiting protects you from.","Success can include other people, not only personal ambition or milestones.","Mentorship means seeing potential before someone sees it themselves."],"check_first":"Confirm audience demographics, engagement data, rates, and details of Leading Crew and True Voice.","main_ideas":["Procrastination is often protection, not laziness","Success can be redefined as ambition that includes other people","Mentorship means seeing potential before the person sees it","Commit to the yes before the how is solved, but not recklessly","The posts teach through a repeatable structure, not a list of slogans"],"partnership_formats":[],"partnership_url":null,"brands":["True Voice","Leading Crew"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"ronni-landeck-bast","url":"https://b2binfluencer.marketing/creators/ronni-landeck-bast/"},{"id":"francis-mbunya","url":"https://b2binfluencer.marketing/creators/francis-mbunya/"},{"id":"sky-bergman","url":"https://b2binfluencer.marketing/creators/sky-bergman/"}],"engagement":null},{"id":"dominic-ballinger","name":"Dominic Ballinger","url":"https://b2binfluencer.marketing/creators/dominic-ballinger/","markdown_url":"https://b2binfluencer.marketing/creators/dominic-ballinger.md","descriptor":"Dominic Ballinger works in revenue operations at Sage, helping connect go-to-market strategy with planning, forecasting, data, and execution. Their posts also discuss how AI could change revenue operations and how teams can build repeatable ways to carry out GTM plans.","linkedin_followers":1961,"linkedin_url":"https://www.linkedin.com/in/dominicballinger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dominic-ballinger.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","go-to-market-strategy","sales-compensation"],"audiences":["b2b-saas-leaders","revops-leaders"],"verdict":"Dominic Ballinger is most useful for practical RevOps and GTM execution advice, not broad reach.","best_for":"B2B SaaS company considering a talk or advisory engagement on RevOps and GTM execution.","not_for":"Consumer or broad-market brands wanting high-reach sponsored content with packaged formats and audience demographics.","takeaways":["A useful forecast must be able to carry bad news.","GTM strategies can falter when execution does not scale.","AI should be one part of the process, not a standalone initiative."],"check_first":"Confirm commercial terms, audience demographics, and measured results before contacting them.","main_ideas":["RevOps as a revenue architect, not a reporting layer","A forecast has to be able to carry bad news","GTM strategies fail on execution, not on strategy","AI as one part of the process, not a standalone initiative","RevOps hiring: partners tied to a business unit and GTM motion"],"partnership_formats":[],"partnership_url":null,"brands":["Sage","Forma.ai"],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"ryan-milligan","url":"https://b2binfluencer.marketing/creators/ryan-milligan/"},{"id":"winston-hewitt","url":"https://b2binfluencer.marketing/creators/winston-hewitt/"},{"id":"erin-dorshorst","url":"https://b2binfluencer.marketing/creators/erin-dorshorst/"}],"engagement":null},{"id":"clivia-saracino","name":"Clivia Saracino","url":"https://b2binfluencer.marketing/creators/clivia-saracino/","markdown_url":"https://b2binfluencer.marketing/creators/clivia-saracino.md","descriptor":"Clivia Saracino writes about retail strategy for brands, with a focus on how direct-to-consumer, wholesale, and physical stores can work together to build a consistent brand. Saracino also discusses the difference between personalising an online experience and curating it with a distinct point of view.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/clivia-saracino","youtube_url":null,"photo_url":null,"topics":["ecommerce","dtc-ecommerce","brand-strategy"],"audiences":[],"verdict":"Useful for retail strategy thinking that connects DTC, wholesale and physical stores around one brand story.","best_for":"It fits a retail strategy or fashion brand campaign weighing DTC, wholesale and physical growth.","not_for":"It does not fit an e-commerce personalisation platform seeking an uncomplicated endorsement of algorithmic targeting.","takeaways":["DTC is a distribution channel, not a complete brand strategy.","Wholesale shelves and fitting rooms can build brand identity through context.","Personalisation adapts what visitors see; curation makes deliberate choices and may leave things out."],"check_first":"Confirm sponsorship formats, availability and fit with a balanced personalisation discussion.","main_ideas":["A Cohesive Brand Story Across Every Touchpoint","Prioritizing Meaning Over Immediate Scale","The Strategic Distinction Between Curation and Personalization"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"an-nayal","name":"An Nayal","url":"https://b2binfluencer.marketing/creators/an-nayal/","markdown_url":"https://b2binfluencer.marketing/creators/an-nayal.md","descriptor":"An Nayal works on mobile app growth, sharing ideas about user retention, behavioral design, and building repeatable systems for user acquisition and organic distribution.","linkedin_followers":11425,"linkedin_url":"https://www.linkedin.com/in/annayal","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/an-nayal.webp","topics":["startup"],"audiences":[],"verdict":"Most useful for teaching mobile app growth systems, retention, and organic distribution rather than paid acquisition.","best_for":"Mobile app growth agency teaching user acquisition systems to clients and prospects.","not_for":"Performance agency or app studio seeking paid user acquisition install volume and cost-per-install targets.","takeaways":["An Nayal argues lasting growth needs repeatable distribution systems, not isolated viral videos or ad spend.","They describe rebuilding Flamme around habit formation and report D30 retention above 50%.","They count the US top-grossing iPhone chart by studio and suggest repeating proven formats."],"check_first":"Ask which Flamme D30 retention figure is correct and confirm collaboration terms and audience demographics.","main_ideas":["Build a distribution factory, not a string of hits","Retention is a behavioral design problem","Paid acquisition can become rent","Read app-store charts for formats that already make money","Publish maintained, versioned resources"],"partnership_formats":[],"partnership_url":null,"brands":["Flamme","App Growth Summit","Global Dating Insights"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"carly-macmeikan","name":"Carly Macmeikan","url":"https://b2binfluencer.marketing/creators/carly-macmeikan/","markdown_url":"https://b2binfluencer.marketing/creators/carly-macmeikan.md","descriptor":"Carly Macmeikan shares perspectives on AI, automation and supply chains, with a focus on manufacturing and defence industry. Carly Macmeikan's posts discuss how these technologies may support production, resilience and workers.","linkedin_followers":2463,"linkedin_url":"https://www.linkedin.com/in/carlymacmeikan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/carly-macmeikan.webp","topics":["artificial-intelligence","supply-chain","supply-chain-resilience","industrial-automation","manufacturing","robotics"],"audiences":["manufacturing-leaders"],"verdict":"Carly Macmeikan is most useful for concise LinkedIn signposts on AI, automation, supply chains, manufacturing and defence.","best_for":"A supply chain risk analytics vendor targeting defence and heavy manufacturers for LinkedIn commentary and a webinar panel.","not_for":"A defence manufacturing technology consultancy seeking co-authored original research or a thought leadership partnership.","takeaways":["Generative AI may affect 58% of supply chain processes, according to an Accenture figure.","Automation is presented as practical lever for sovereign manufacturing scale, productivity and quality.","Technology should make plant floor work easier, safer and more precise, as Dow programme suggests."],"check_first":"Confirm terms, deliverables, contact path, and any employer policy or conflict constraint in writing.","main_ideas":["Generative AI will reshape every part of the supply chain, not one function","Automation, treated separately from AI, is the practical lever for sovereign manufacturing capability","Judge technology by what it does for the people on the plant floor","Supply chain maturity is a question of sovereignty, not just cost or speed","Named research and analyst recognition carry the arguments, rather than personal data"],"partnership_formats":[],"partnership_url":null,"brands":["Accenture"],"posts_cited":15,"latest_post":"2026-10-07","similar":[{"id":"anthony-cacciatore","url":"https://b2binfluencer.marketing/creators/anthony-cacciatore/"},{"id":"albina-kolomiets","url":"https://b2binfluencer.marketing/creators/albina-kolomiets/"},{"id":"clifford-morgan","url":"https://b2binfluencer.marketing/creators/clifford-morgan/"}],"engagement":null},{"id":"kristin-cummings","name":"Kristin Cummings","url":"https://b2binfluencer.marketing/creators/kristin-cummings/","markdown_url":"https://b2binfluencer.marketing/creators/kristin-cummings.md","descriptor":"Kristin Cummings is COO at Poe Group Advisors, working on operations in accounting-firm brokerage and sales. Cummings previously ran Virtual COO.","linkedin_followers":10160,"linkedin_url":"https://www.linkedin.com/in/kristinrandi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kristin-cummings.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Useful for practical operations lessons on scaling, business risk, and preparing a business for sale.","best_for":"B2B operations or automation brands wanting a credible operator to explain scaling and risk.","not_for":"High-frequency sponsored posts, scripted promotional copy, AI-assisted comments, or consumer travel campaigns.","takeaways":["Automate before hiring, and ask what would break if the business grew fivefold.","The decision to sell a business belongs at the start, not the exit.","Audience knowledge does not carry between industries, and clients teach you fastest."],"check_first":"Confirm availability and sponsorship terms; posts show no rate card or sponsored examples.","main_ideas":["Automate before you hire, and find risk by asking what breaks at 5x","The decision to sell a business belongs at the start, not at the exit","Audience knowledge does not carry between industries, and clients teach you fastest","Audience growth comes from consistency, story, and years — not quick wins","Pitch-heavy posts and AI-written comments are a stated line"],"partnership_formats":[],"partnership_url":null,"brands":["Poe Group Advisors","Virtual COO"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"andriy-boychuk","name":"Andriy Boychuk","url":"https://b2binfluencer.marketing/creators/andriy-boychuk/","markdown_url":"https://b2binfluencer.marketing/creators/andriy-boychuk.md","descriptor":"Andriy Boychuk writes about email and retention marketing for direct-to-consumer brands, with a focus on building customer relationships through owned channels and adapting to AI-driven shopping.","linkedin_followers":8123,"linkedin_url":"https://www.linkedin.com/in/andriyboychuk","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andriy-boychuk.webp","topics":["artificial-intelligence","email-marketing","agentic-commerce","retention-marketing"],"audiences":["dtc-brands"],"verdict":"Andriy Boychuk is most useful for practical email and retention advice on owned channels as shopping changes.","best_for":"A DTC ecommerce or Shopify agency campaign about owned-channel retention and agentic commerce.","not_for":"A marketplace-first growth agency or Amazon seller event teaching out-discounting and Amazon as primary relationship.","takeaways":["When an AI agent places an order, there is no click trail to attribute.","For marketplace sale events, use subscriber-only sale, free gift, early access, and email or SMS capture.","Google AI Mode back-in-stock alerts contrast with a brand capturing email and sending its own alert."],"check_first":"Before contacting, confirm recent post-level reach, engagement, sponsored results, audience survey data, and past session evidence.","main_ideas":["The customer relationship, not the sale, is what a brand owns","Don’t out-discount a platform sale; run counter-programming you control","Platform features keep taking over the moments retention flows were built to own","When an agent does the buying, trust replaces attribution as the signal"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"luke-adams","name":"Luke Adams","url":"https://b2binfluencer.marketing/creators/luke-adams/","markdown_url":"https://b2binfluencer.marketing/creators/luke-adams.md","descriptor":"Luke Adams writes about marketing and business development for professional services firms, with a focus on consistent execution, networking, and event marketing.","linkedin_followers":3811,"linkedin_url":"https://www.linkedin.com/in/luke-adams-pdx","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luke-adams.webp","topics":["event-marketing"],"audiences":["professional-services-leaders"],"verdict":"Luke Adams is most useful for practical advice on execution, consistency, and event timing in professional services.","best_for":"A professional services firm running a conference or trade show program that wants follow through.","not_for":"A consumer brand or software company buying launch reach with performance guarantees.","takeaways":["Firms lose on execution, not strategy.","Consistency beats cleverness in marketing and networking.","Event timing is strategy, not logistics."],"check_first":"Confirm whether they offer a paid keynote or workshop and audience data by role, seniority, industry.","main_ideas":["Firms lose on execution, not strategy","Consistency beats cleverness in marketing and networking","Event timing is strategy, not logistics"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"james-dickson","name":"James Dickson","url":"https://b2binfluencer.marketing/creators/james-dickson/","markdown_url":"https://b2binfluencer.marketing/creators/james-dickson.md","descriptor":"James Dickson shares practical advice for DTC ecommerce brands on paid-ad testing, conversion, and email retention, and offers free store teardowns.","linkedin_followers":277,"linkedin_url":"https://www.linkedin.com/in/james-dickson2","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-dickson.webp","topics":["artificial-intelligence","ecommerce","cybersecurity","paid-ads","seo","meta-ads","ai-search-visibility","dtc-ecommerce","creative-testing"],"audiences":["dtc-founders"],"verdict":"Most useful for practical DTC ecommerce advice on paid-ad testing, conversion, and email retention.","best_for":"DTC ecommerce brands with live traffic that need diagnostic help on acquisition and retention.","not_for":"Campaigns needing reach, sponsorship inventory, or cybersecurity and IT-support authority.","takeaways":["Test one creative variable at a time, set a kill threshold before spending, and keep winners.","Blended ROAS can hide weak new-customer acquisition; report returning-customer revenue separately.","Welcome, abandoned-cart, and post-purchase emails are revenue flows, not just a newsletter audience."],"check_first":"Confirm audience data, paid terms, and whether IT learning is ongoing.","main_ideas":["An email list is recovery revenue waiting to be collected, not a newsletter audience","Blended ROAS can hide a business that has stopped acquiring new customers","Creative testing should be a system, not a slot machine","The objection a brand hides is usually the story its customer wants to hear","Product pages should be written for the AI that now shops for customers"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"mansoor-ali","name":"Mansoor Ali","url":"https://b2binfluencer.marketing/creators/mansoor-ali/","markdown_url":"https://b2binfluencer.marketing/creators/mansoor-ali.md","descriptor":"Mansoor Ali shares work and advice on Amazon e-commerce, including product research, supplier sourcing, listing optimization and PPC. Their posts also focus on SEO content distribution and link building, with an emphasis on placing content where relevant audiences will see it.","linkedin_followers":2172,"linkedin_url":"https://www.linkedin.com/in/mansoor-ali-9763a731b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mansoor-ali.webp","topics":["content-marketing","seo"],"audiences":[],"verdict":"Useful for practical advice on SEO content distribution and link building relevance, plus hands-on Amazon services.","best_for":"B2B SEO agencies wanting paid discovery or strategy on content distribution and link relevance.","not_for":"DTC consumer brands seeking sponsored social content and direct-to-consumer sales through an owned audience.","takeaways":["Link reports can show 30 backlinks, DR 70+ sites, and 100% delivery without proving authority.","Content strategy should answer where content appears, who will see it, and long-term authority.","Stalled content programmes often lack distribution strategy, weak placement decisions, isolation, and audience intent alignment."],"check_first":"Confirm audience demographics, engagement, client case studies, placement examples, reporting samples, and verified outcomes.","main_ideas":["Publishing content is not the same as getting it seen","Link-building reports can look successful without building authority","Most stalled content programmes fail on distribution, not quality","Amazon work is described as hands-on operations, not strategy","The account covers two service areas that the posts do not connect"],"partnership_formats":[],"partnership_url":null,"brands":["Amazon"],"posts_cited":11,"latest_post":"2026-09-20","similar":[{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"},{"id":"ali-haider","url":"https://b2binfluencer.marketing/creators/ali-haider/"},{"id":"roni-sarker","url":"https://b2binfluencer.marketing/creators/roni-sarker/"}],"engagement":null},{"id":"domenick-s","name":"Domenick S.","url":"https://b2binfluencer.marketing/creators/domenick-s/","markdown_url":"https://b2binfluencer.marketing/creators/domenick-s.md","descriptor":"Domenick S. shares practical lessons from growing EBOOST through Shopify and Amazon, including customer acquisition, retention, product offers, and sales outreach.","linkedin_followers":3060,"linkedin_url":"https://www.linkedin.com/in/domscherpf","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","shopify","ecommerce-growth","retention-marketing","unit-economics","paid-social-advertising","amazon-marketplace"],"audiences":[],"verdict":"Domenick S. shares operator lessons on Shopify and Amazon growth for DTC wellness brands.","best_for":"A DTC wellness brand improving Shopify and Amazon acquisition, retention, offers, and margin.","not_for":"A reach-led consumer campaign needing video, large audience, or celebrity-style endorsement.","takeaways":["EBOOST used trial packs, Meta ads, Klaviyo and Postscript flows to acquire and retain customers.","Amazon became a seven-figure channel with 85% organic customers and less ad dependence.","SUPER POWDER moved to 40-serving tubs, lowering customer cost and raising revenue per order."],"check_first":"Confirm sponsorship interest, rates, formats, and audience data before contacting.","main_ideas":["Acquisition is a system: paid social, varied creative and owned retention flows","Growth is only worth having if it improves margin","Channel mix is a sequencing decision, and owned channels can move demand","Offer design is a lever for both customer value and brand margin","A pitch is judged on due diligence and product awareness, not timing"],"partnership_formats":[],"partnership_url":null,"brands":["EBOOST","Storelocators","Amazon","Shopify"],"posts_cited":10,"latest_post":"2026-09-28","similar":[{"id":"ashley-wright","url":"https://b2binfluencer.marketing/creators/ashley-wright/"},{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"},{"id":"saijal-jain","url":"https://b2binfluencer.marketing/creators/saijal-jain/"}],"engagement":null},{"id":"matt-campbell","name":"Matt Campbell","url":"https://b2binfluencer.marketing/creators/matt-campbell/","markdown_url":"https://b2binfluencer.marketing/creators/matt-campbell.md","descriptor":"Matt Campbell works on energy-transition and infrastructure issues in Atlantic Canada. Campbell's public posts describe coordinating discussions on hydrogen supply chains and contributing to regional work on clean-fuel projects, infrastructure needs, workforce impacts, and supply-chain gaps.","linkedin_followers":2759,"linkedin_url":"https://www.linkedin.com/in/mattcampbellca","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-campbell.webp","topics":["supply-chain","workforce-development"],"audiences":[],"verdict":"Matt Campbell is most useful for briefings or moderation on Atlantic Canada hydrogen and clean-fuel supply-chain readiness.","best_for":"A renewable energy consultancy or public-sector group needing a regional supply-chain briefing or panel moderator.","not_for":"Paid social content campaigns with performance guarantees, audience demographics, or agreed sponsorship rates.","takeaways":["A year-long Atlantic Canada assessment mapped hydrogen value chain and workforce implications.","Campbell facilitated a Hydrogen East discussion on building the Atlantic Canadian supply chain.","A conference post places clean-fuel demand planning with offshore wind and small modular reactor supply-chain efforts."],"check_first":"Confirm their job title, personal role, and whether paid collaborations are available.","main_ideas":["Clean-energy projects are an economic-competitiveness play, not only a climate story","The bottleneck is supply-chain readiness, not project ambition","Government and industry have to be aligned in the same room","Hydrogen, offshore wind and nuclear are one regional infrastructure file","Workforce and long-term prosperity belong inside the energy case"],"partnership_formats":[],"partnership_url":null,"brands":["Deloitte","Institute of Public Administration of Canada (IPAC)","Hydrogen•East | Halifax","ACOA - APECA","Atlantic Hydrogen Alliance","Net Zero Atlantic","Energy NL"],"posts_cited":15,"latest_post":"2026-10-01","similar":[{"id":"phil-slack","url":"https://b2binfluencer.marketing/creators/phil-slack/"},{"id":"allison-dadoun","url":"https://b2binfluencer.marketing/creators/allison-dadoun/"},{"id":"plamen-peev","url":"https://b2binfluencer.marketing/creators/plamen-peev/"}],"engagement":null},{"id":"zak-cassady-dorion","name":"Zak Cassady-Dorion","url":"https://b2binfluencer.marketing/creators/zak-cassady-dorion/","markdown_url":"https://b2binfluencer.marketing/creators/zak-cassady-dorion.md","descriptor":"Zak Cassady-Dorion works in DTC ecommerce marketing, with a focus on retention and planning for Black Friday and Cyber Monday. Zak also speaks and hosts the DTC Revenue Rocket podcast.","linkedin_followers":2483,"linkedin_url":"https://www.linkedin.com/in/zakcassadydorion","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zak-cassady-dorion.webp","topics":["artificial-intelligence","ecommerce","ecommerce-retention","ai-in-ecommerce"],"audiences":["dtc-brands"],"verdict":"Useful for DTC ecommerce brands that need concrete Black Friday and retention planning before peak season.","best_for":"A DTC ecommerce brand with a Q4 retention or Black Friday sequencing problem.","not_for":"A B2B software or developer tooling brand seeking technical buyers and product led demand.","takeaways":["Black Friday lands six weeks after October 15, so deciding work is done or not.","Audit Klaviyo flows, deliverability, segments, ad audiences, and site changes before traffic peaks.","Send postcards after Cyber Monday to turn first time buyers into repeat customers."],"check_first":"Confirm audience job function, seniority, industry, and country, plus partnership terms and pricing.","main_ideas":["Do the peak-season work before the peak","Make seasonal campaigns stand out","Give new retention channels a fair test","Use AI, but keep confidence in check"],"partnership_formats":["Podcast guest or sponsored episode collaboration","Co-hosted live panel or event","Event presence and partner programming"],"partnership_url":null,"brands":["Klaviyo","PostPilot","Shoplift"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"barbara-bruno","name":"Barbara Bruno","url":"https://b2binfluencer.marketing/creators/barbara-bruno/","markdown_url":"https://b2binfluencer.marketing/creators/barbara-bruno.md","descriptor":"Barbara Bruno shares practical recruiting and staffing advice, including guidance on candidate ghosting, client hiring readiness, productive recruiting conversations, and learning from rejection.","linkedin_followers":80889,"linkedin_url":"https://www.linkedin.com/in/barbarabruno","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/barbara-bruno.webp","topics":["recruiting","candidate-experience"],"audiences":["recruiters"],"verdict":"Most useful for practical recruiter training on client readiness, ghosting, and closing conversations.","best_for":"A staffing agency seeking recruiter training, speaking, or one-on-one consulting.","not_for":"Brands seeking paid sponsored posts or audience-targeted media placements.","takeaways":["A client saying immediately is not the same as being ready to hire.","Recruiting effort should track the client's real urgency, not a fixed full-throttle standard.","Every recruiting conversation should end with what happens next, who owns it, and when."],"check_first":"Ask for ghosting video tactics, session length, group size, fee, and past results.","main_ideas":["A client saying \"immediately\" is not the same as a client ready to hire","Recruiting effort should track the client's real urgency, not a fixed full-throttle standard","Every recruiting conversation should end with what happens next, who owns it and when","Ghosting is a pattern with a cause, so the fix begins with diagnosis","Rejection is an input to recruiting, not a stopping point"],"partnership_formats":["One-on-one consulting","Training sessions","Speaking engagements"],"partnership_url":null,"brands":["staffingandrecruiting.com","Recruiting Unfiltered with Barb Bruno"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"lauren-b-jones","url":"https://b2binfluencer.marketing/creators/lauren-b-jones/"},{"id":"zia-rahman","url":"https://b2binfluencer.marketing/creators/zia-rahman/"},{"id":"jerad-clifford","url":"https://b2binfluencer.marketing/creators/jerad-clifford/"}],"engagement":null},{"id":"lotus-li","name":"Lotus Li","url":"https://b2binfluencer.marketing/creators/lotus-li/","markdown_url":"https://b2binfluencer.marketing/creators/lotus-li.md","descriptor":"Lotus Li writes about how AI could change professional services and is building an AI-native accounting and tax advisory business. Their posts focus on using AI agents to deliver work differently, with human professionals reviewing the results.","linkedin_followers":3275,"linkedin_url":"https://www.linkedin.com/in/lotusl2005","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lotus-li.webp","topics":["artificial-intelligence","ai-agents"],"audiences":[],"verdict":"Lotus Li is most useful for explaining AI-native professional services economics, delivery models, and client-data risks.","best_for":"A B2B services software campaign for accounting and tax firm leaders on AI-native delivery.","not_for":"Consumer tax apps seeking short-form video with guaranteed reach to first-time filers.","takeaways":["A Big Four engagement was $250,130 across 785 hours and three months.","They ask whether that model can reduce to token costs and human review.","Uploading client cases to general AI agents commoditizes the firm's own expertise."],"check_first":"Confirm partnership interest, audience overlap, and post-level reach and response data.","main_ideas":["Professional-services pricing should be rebuilt around token cost and human hours, not the staffing pyramid","Value shifts from how fast a person executes to how many agents they can orchestrate","Agents can replace the leverage, but a licensed human still signs off on the work","Uploading client work to general AI agents commoditizes the firm's own expertise"],"partnership_formats":[],"partnership_url":null,"brands":["Claude (Anthropic)"],"posts_cited":9,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"kory-angelin","name":"Kory Angelin","url":"https://b2binfluencer.marketing/creators/kory-angelin/","markdown_url":"https://b2binfluencer.marketing/creators/kory-angelin.md","descriptor":"Kory Angelin shares practical advice on growing fitness businesses, including leadership, operating systems, presales, franchise storytelling, and creating a strong member experience. Posts describe work with CoreHaus Fitness and Club Pilates locations.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kory-angelin-21510aa3","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kory-angelin.webp","topics":["sales"],"audiences":[],"verdict":"Kory Angelin is most useful for practical content on fitness franchise growth, presales, front desk conversations, and member experience.","best_for":"A multi-location fitness franchisor opening studios and needing practical content on presales and member experience.","not_for":"A B2B software campaign needing verified senior enterprise technology buyers and guaranteed delivery metrics.","takeaways":["Kory Angelin reports Club Pilates Navy Yard passed 400 members in three months.","Front-desk staff should ask who am I speaking with, goal, and prior experience.","Franchise content should tell a relevant, authentic, consistent story and feature team and community."],"check_first":"Confirm supporting data for the 400-member claim, audience data, and recordings or final cuts.","main_ideas":["Growth follows the member experience, not the sales pitch","Scaling a fitness business is three jobs at once: teams, operating systems, and presales","A franchise’s story, told by its team and community, builds the brand","The move from operator to owner is a distinct step"],"partnership_formats":[],"partnership_url":null,"brands":["CoreHaus Fitness","Club Pilates","Beyond Activ","Owner Seat Podcast"],"posts_cited":10,"latest_post":"2026-08-14","similar":[],"engagement":null},{"id":"sofia-omalley","name":"Sofia O'Malley","url":"https://b2binfluencer.marketing/creators/sofia-omalley/","markdown_url":"https://b2binfluencer.marketing/creators/sofia-omalley.md","descriptor":"Sofia O'Malley writes about B2B marketing strategy and go-to-market planning, with a focus on consistent brand positioning, customer experience, and connecting teams across the customer journey.","linkedin_followers":1522,"linkedin_url":"https://www.linkedin.com/in/sofiaomalley","youtube_url":null,"photo_url":null,"topics":["b2b-marketing","customer-experience","go-to-market","brand-strategy"],"audiences":["marketing-leaders"],"verdict":"Sofia O'Malley is useful for senior strategy advice on journey-centric go-to-market, brand consistency, and cross-functional customer experience.","best_for":"A B2B software or services company moving to subscriptions, consumption pricing, or hybrid models.","not_for":"A sponsored-content campaign needing large reach, audience targeting, or pipeline from their own channels.","takeaways":["Change the story when the market gives you a reason, not when the team gets bored.","Continuous revenue models need a go-to-market built around the customer journey, not the transaction.","The hardest go-to-market problems live between functions, where nobody fully owns them."],"check_first":"Ask for a consulting offer, sponsorship format, rates, deliverables, and audience demographics.","main_ideas":["Change the story when the market gives you a reason, not when the team gets bored","Continuous revenue models need a go-to-market built around the customer journey, not the transaction","The hardest go-to-market problems live between functions, where nobody fully owns them","Strategy first: hold the story steady while redesigning the system behind it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"shawn-hegele","name":"Shawn Hegele","url":"https://b2binfluencer.marketing/creators/shawn-hegele/","markdown_url":"https://b2binfluencer.marketing/creators/shawn-hegele.md","descriptor":"Shawn Hegele works on workforce development, sharing practical ways to design and test programs that support jobseekers and workers. Their posts discuss human-centered career pathways, including an affordable-housing program that connects residents’ experience with opportunities to improve housing services.","linkedin_followers":490,"linkedin_url":"https://www.linkedin.com/in/shawn-hegele","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shawn-hegele.webp","topics":["workforce-development"],"audiences":[],"verdict":"Useful for advisory and program work on human-centered workforce and housing career pathways.","best_for":"A workforce development nonprofit building a human-centered career pathway program.","not_for":"Paid social campaigns or sponsored posts with reach and impression targets.","takeaways":["Test small changes that can improve how people enter workforce programs.","Treat residents' lived experience as expertise in housing-related career pathways.","Keep human needs in view while working within complex systems and limited resources."],"check_first":"Confirm outcome measurements and program results to assess program effectiveness.","main_ideas":["Test small changes that can improve how people enter workforce programs","Treat residents’ lived experience as expertise in housing-related career pathways","Keep human needs in view while working within complex systems and limited resources","Understand workforce development through unequal access to opportunity"],"partnership_formats":[],"partnership_url":null,"brands":["BWI","National Association of Workforce Development Professionals (NAWDP)","Wavecrest Management Team","New York City Housing Authority (NYCHA)","NYC Department of Housing Preservation & Development","Enterprise Community Partners","Good Business Lab","The Bliss Group"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"danielle-lares","url":"https://b2binfluencer.marketing/creators/danielle-lares/"},{"id":"timothy-smith","url":"https://b2binfluencer.marketing/creators/timothy-smith/"},{"id":"crystal-jovanna-ferguson","url":"https://b2binfluencer.marketing/creators/crystal-jovanna-ferguson/"}],"engagement":null},{"id":"zeeshan-mukhtar","name":"Zeeshan Mukhtar","url":"https://b2binfluencer.marketing/creators/zeeshan-mukhtar/","markdown_url":"https://b2binfluencer.marketing/creators/zeeshan-mukhtar.md","descriptor":"Zeeshan Mukhtar works on Shopify store design and development, ecommerce management, social media marketing, and Meta and TikTok ads through ZEMAS Tech. Mukhtar's posts focus on making online stores more trustworthy and turning visits and attention into customers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/zeeshan-mukhtar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zeeshan-mukhtar.webp","topics":["ecommerce","paid-ads","startup","ecommerce-growth","paid-social-advertising"],"audiences":[],"verdict":"Most useful for Shopify store conversion fixes paired with Meta and TikTok ads through ZEMAS Tech.","best_for":"A DTC ecommerce brand with a live store conversion problem and Meta or TikTok budget.","not_for":"Sponsorship, affiliate, large-reach brand campaigns, or enterprise software audiences.","takeaways":["Mukhtar says visitors may leave if a Shopify store does not look trustworthy.","They name cart upsells, sticky add-to-cart buttons, shipping bars, and wishlists as features to test.","Their approach is think, execute, optimize, scale, repeat."],"check_first":"Ask for client results, audience composition, and measurement terms before committing spend.","main_ideas":["A store has to look trustworthy before it can sell","Store work and paid social are sold as one job","Conversion gains come from small, named storefront additions","Work is a repeatable loop, not a one-off launch","Ecommerce as business-building, recruited from a personal network"],"partnership_formats":["Shopify store design and build","Ecommerce management","Paid social and social media marketing"],"partnership_url":null,"brands":["ZEMAS Tech","Shopify"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"parag-mamnani","name":"Parag Mamnani","url":"https://b2binfluencer.marketing/creators/parag-mamnani/","markdown_url":"https://b2binfluencer.marketing/creators/parag-mamnani.md","descriptor":"Parag Mamnani writes about e-commerce accounting, including the challenges of reconciling payments across sales channels and evaluating accounting automation.","linkedin_followers":4957,"linkedin_url":"https://www.linkedin.com/in/paragmamnani","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/parag-mamnani.webp","topics":["ecommerce"],"audiences":["ecommerce-operators"],"verdict":"Parag Mamnani is most useful for explaining e-commerce accounting reconciliation problems and questions sellers can ask software vendors.","best_for":"B2B software or services selling reconciliation, integration, or accounting tooling to multichannel e-commerce sellers.","not_for":"Brands seeking neutral product comparisons or broad-reach general business commentary.","takeaways":["A 97% row-level accuracy score can sit on a materially wrong profit-and-loss statement.","Free connectors suit one channel, simple catalog, and orders that behave.","Multichannel money arrives from processor, marketplace payout, and gateway on different days."],"check_first":"Ask for current availability, terms, inquiry route, and an independent product comparison.","main_ideas":["Measure accounting accuracy in dollars, not rows","Connections are getting cheap; reconciliation is the hard part","Every added marketplace adds a payout rail and a month-end job","Bringing the accounting argument to operator audiences","Vendor argument lives inside the analysis"],"partnership_formats":[],"partnership_url":null,"brands":["Webgility"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"asad-khan","name":"Asad Khan","url":"https://b2binfluencer.marketing/creators/asad-khan/","markdown_url":"https://b2binfluencer.marketing/creators/asad-khan.md","descriptor":"Asad Khan helps ecommerce brands improve Shopify stores and Meta ads, with an emphasis on understanding customers and building trust. Their posts cover ad hooks, customer psychology, store experience, and using AI for repetitive Shopify tasks.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/asadkhan-ak2k3","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/asad-khan.webp","topics":["artificial-intelligence","ecommerce","paid-ads"],"audiences":[],"verdict":"Asad Khan helps ecommerce brands improve Shopify stores and Meta ads by focusing on customer understanding and trust.","best_for":"DTC Shopify brands facing trust, conversion, or costly Meta ad issues.","not_for":"Local physical retailers or discount-driven, feature-based promotions without trust or strategy focus.","takeaways":["Write ad hooks around thoughts customers already have.","Explain what product features do for people, not just features.","Use Claude for repetitive Shopify product uploads, separating tasks from strategy and creative work."],"check_first":"Ask how they handle partnerships and for worked campaign or performance evidence.","main_ideas":["Marketing Must Root Itself in Human Psychology","Brand Trust Trumps E-commerce Cost","Advertising Hooks Must Anticipate Customer Thoughts","Leveraging AI for Strategic Focus"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"ujla-shakoor","url":"https://b2binfluencer.marketing/creators/ujla-shakoor/"},{"id":"waleed-bin-wasim","url":"https://b2binfluencer.marketing/creators/waleed-bin-wasim/"},{"id":"chris-marrano","url":"https://b2binfluencer.marketing/creators/chris-marrano/"}],"engagement":null},{"id":"z-ali-s","name":"Z Ali S.","url":"https://b2binfluencer.marketing/creators/z-ali-s/","markdown_url":"https://b2binfluencer.marketing/creators/z-ali-s.md","descriptor":"Z Ali Kazmi creates practical content on cybersecurity, data privacy, and GDPR compliance, including how organizations can build privacy into systems, respond to data breaches, and manage security risks from AI tools.","linkedin_followers":3276,"linkedin_url":"https://www.linkedin.com/in/z-ali-kazmi-msc-cissp","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-security","incident-response"],"audiences":["security-teams"],"verdict":"Z Ali S. is most useful for practical explainers on GDPR, breach reporting, and AI security triage.","best_for":"Cybersecurity compliance companies wanting subject expert thought leadership on AI vulnerabilities and GDPR compliance.","not_for":"Reach-led brand awareness or product launches measured on impressions, follower growth, or clicks.","takeaways":["AI security tools create a triage problem, not a headcount saving","Privacy by Design only counts when it is built into a live system","Breach obligations are worth understanding before a breach happens"],"check_first":"Confirm they have recent LinkedIn audience demographics and performance data on GDPR and AI posts.","main_ideas":["AI security tools create a triage problem, not a headcount saving","Secure, compliant AI adoption is the harder half of the AI shift","Privacy by Design only counts when it is built into a live system","Breach obligations are worth understanding before a breach happens"],"partnership_formats":[],"partnership_url":null,"brands":["KEW DATA","Mythos"],"posts_cited":15,"latest_post":"2026-10-03","similar":[{"id":"michael-abtar","url":"https://b2binfluencer.marketing/creators/michael-abtar/"},{"id":"giulio-coraggio","url":"https://b2binfluencer.marketing/creators/giulio-coraggio/"}],"engagement":null},{"id":"antoinette-banks","name":"Antoinette Banks","url":"https://b2binfluencer.marketing/creators/antoinette-banks/","markdown_url":"https://b2binfluencer.marketing/creators/antoinette-banks.md","descriptor":"Antoinette Banks is the CEO of Expert IEP, a company building technology to help families navigate special education. She describes her approach as family-centered: families shape the AI and the technology’s purpose.","linkedin_followers":3538,"linkedin_url":"https://www.linkedin.com/in/abanksr","youtube_url":"https://www.youtube.com/channel/UC8fWo5TC1mKGIyp58tPLKdQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/antoinette-banks.webp","topics":["artificial-intelligence","startup","responsible-ai"],"audiences":[],"verdict":"Useful for a special education technology brand seeking family-centered AI advising and parent and district reach.","best_for":"A special education technology company hiring for family-centered AI advising and parent and district audiences.","not_for":"Consumer or general edtech paid media sponsorships with fixed fees, impressions, rate cards, or media kits.","takeaways":["Families help shape what the technology does and what it learns.","A 2023 Black Ambition prize helped transform Expert IEP.","Expert IEP has supported more than 4,500 families across 13 states."],"check_first":"Confirm partnership formats, pricing, audience analytics, and the shortened link destination.","main_ideas":["Build special education AI with families, not on them","Responsible AI is a daily practice measured in parent engagement and fewer complaints","Long-term founder support matters more than a single award","AI must account for cognitive variability from classroom to career","Convene the HBCU pipeline and work at the AI, disability justice, and education intersection"],"partnership_formats":[],"partnership_url":null,"brands":["Expert IEP","Black Ambition","Cinematica Labs","ASU+GSV Summit"],"posts_cited":9,"latest_post":"2026-07-08","similar":[],"engagement":null},{"id":"ramkumar-sundarakalatharan","name":"Ramkumar Sundarakalatharan","url":"https://b2binfluencer.marketing/creators/ramkumar-sundarakalatharan/","markdown_url":"https://b2binfluencer.marketing/creators/ramkumar-sundarakalatharan.md","descriptor":"Ramkumar Sundarakalatharan writes about AI security, application security, and continuous compliance. In Sundarakalatharan's posts, they describe building TraceAI at Zerberus.ai and argue for evidence-based compliance and security controls that limit what AI agents can do.","linkedin_followers":3630,"linkedin_url":"https://www.linkedin.com/in/nocturnalknight","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ramkumar-sundarakalatharan.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","agentic-ai","ai-security"],"audiences":["security-teams"],"verdict":"Useful for practical thought leadership on agentic AI governance, AI security controls, and continuous compliance.","best_for":"B2B AI security or compliance platform running a credibility-led campaign for specialist security and compliance buyers.","not_for":"Broad-reach enterprise software launch or video campaign aimed at general business and technology audiences.","takeaways":["AI agents that deleted fraud records need authority, resource, policy, and human approval checks.","Compliance should trace requirements to operational records, exceptions, remediation, and revalidation, not a green tick.","Anthropic scanner critique questions submitted code, model training, and isolation assurances."],"check_first":"Confirm engagement type, disclosure, audience data, and commercial terms before planning work.","main_ideas":["An AI agent’s own reasoning is not a security control","Compliance is proof over time, not a point-in-time tick","“Trust us, it’s isolated” is not a security control","Say what you stand to gain before you criticise"],"partnership_formats":[],"partnership_url":null,"brands":["Zerberus.ai","TraceAI"],"posts_cited":9,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"dan-haagman","name":"Dan Haagman","url":"https://b2binfluencer.marketing/creators/dan-haagman/","markdown_url":"https://b2binfluencer.marketing/creators/dan-haagman.md","descriptor":"Dan Haagman works on cybersecurity resilience, bringing together CISO experience, industry practice, and academic research. Haagman is a Research Fellow at the University of Warwick and contributes to the CISO Global Study.","linkedin_followers":4432,"linkedin_url":"https://www.linkedin.com/in/danhaagman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-haagman.webp","topics":["artificial-intelligence","leadership","cybersecurity","cyber-resilience"],"audiences":[],"verdict":"Dan Haagman is most useful for thought leadership on cyber resilience and questioning security priorities.","best_for":"A cybersecurity consultancy wanting thought leadership on cyber resilience for senior security audiences.","not_for":"A security-tooling vendor campaign needing product-led webinars, benchmarks, interface demos and free-trial sign-ups.","takeaways":["The Zero-Budget Test asks what a CISO would do first if cyber budget became zero.","Dan Haagman is a Research Fellow at the University of Warwick.","They propose removing unnecessary privilege, dependencies and exceptions that make attacks more damaging."],"check_first":"Confirm commercial terms, disclosure, deliverables, and recent LinkedIn analytics before contacting them.","main_ideas":["Ask what should no longer be true, not what to buy next","Build the resilience evidence with the CISO community, not about it","Keep the ideas open to challenge: unscripted conversation as a working method"],"partnership_formats":[],"partnership_url":null,"brands":["University of Warwick","CISO Singapore"],"posts_cited":10,"latest_post":"2026-10-04","similar":[{"id":"anand-thangaraju","url":"https://b2binfluencer.marketing/creators/anand-thangaraju/"},{"id":"william-bohler","url":"https://b2binfluencer.marketing/creators/william-bohler/"},{"id":"michael-harvey","url":"https://b2binfluencer.marketing/creators/michael-harvey/"}],"engagement":null},{"id":"celine-mui-simon","name":"Celine Mui Simon","url":"https://b2binfluencer.marketing/creators/celine-mui-simon/","markdown_url":"https://b2binfluencer.marketing/creators/celine-mui-simon.md","descriptor":"Celine Mui Simon is a commercial real estate broker focused on retail property in the East Bay. Their work includes discussing retail market activity, commercial real estate contracts, and career paths in the industry.","linkedin_followers":2102,"linkedin_url":"https://www.linkedin.com/in/celinemui","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/celine-mui-simon.webp","topics":["commercial-real-estate"],"audiences":[],"verdict":"Most useful for peer-facing East Bay retail market commentary and commercial real estate contract literacy.","best_for":"A regional CRE brokerage or retail proptech campaign on East Bay retail and contracts.","not_for":"A consumer retail brand wanting broad shopper awareness and consumer reach.","takeaways":["At ICSC Western, they noted retailer expansion, greater willingness to commit, and AI interest in CRE.","An AIR contracts seminar connected contract details with negotiation and client service.","At CREW Careers, they described brokerage work and skills students can build."],"check_first":"Confirm audience, paid placement, formats, and terms before contacting.","main_ideas":["Retail’s direction shows up in what people are willing to do","Contract details matter because brokers negotiate what people sign","People can prepare for a career before choosing one"],"partnership_formats":[],"partnership_url":null,"brands":["CREW East Bay","ICSC","AIR Commercial Real Estate Association"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jorge-valenzuela","name":"Dr. Jorge Valenzuela","url":"https://b2binfluencer.marketing/creators/jorge-valenzuela/","markdown_url":"https://b2binfluencer.marketing/creators/jorge-valenzuela.md","descriptor":"Dr. Jorge Valenzuela works with schools and districts on project-based learning, instructional design, and AI literacy, including through professional learning. Valenzuela's posts emphasize designing learning and assessment so students can explain their reasoning and apply what they know.","linkedin_followers":6260,"linkedin_url":"https://www.linkedin.com/in/jorgedoespbl","youtube_url":"https://www.youtube.com/channel/UCpFCeG0NRHLcReqg9cdZEjg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jorge-valenzuela.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Dr. Jorge Valenzuela helps schools design project-based learning and AI literacy so student reasoning is visible.","best_for":"K-12 districts strengthening project-based learning and AI literacy through professional learning.","not_for":"AI detection vendors seeking mass reach or sponsored endorsement campaigns.","takeaways":["Instructional design, not tool purchases, should drive AI in schools.","Project-based learning needs rigorous design, not activity for its own sake.","Assessment should make student reasoning visible, such as through a single-point rubric."],"check_first":"Confirm format, session length, pricing, booking terms, and audience analytics before contacting.","main_ideas":["Instructional design, not tool purchases, should drive AI in schools","Project-based learning needs rigorous design, not activity for its own sake","Assessment should make student reasoning visible","Technology should follow learning goals, and innovation depends on trust","Professional learning should be a sustained partnership"],"partnership_formats":["District and school PBL+ implementation partnership","AI literacy professional learning and consultation","Podcast guest and recorded conversation features"],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"patrick-conley","name":"Patrick Conley","url":"https://b2binfluencer.marketing/creators/patrick-conley/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-conley.md","descriptor":"Patrick Conley works in franchise development and marketing, helping franchise brands attract and nurture prospective franchisees. Recent posts by Conley focus on how AI is changing franchise research and why brands still need personal, human follow-up.","linkedin_followers":1110,"linkedin_url":"https://www.linkedin.com/in/patrickconley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-conley.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Useful for franchise development and marketing thought leadership on AI-led prospect research and personal candidate follow-up.","best_for":"Franchise development or marketing agencies running thought-leadership webinars on AI lead generation and candidate nurturing.","not_for":"Consumer restaurant campaigns on Instagram or TikTok seeking paid creator work, verified reach and measured conversion.","takeaways":["AI answers basic franchise questions about cost, availability and support before candidates visit brand sites.","Email-first nurturing loses candidates brands never knew they had.","Conley shared a seven-minute interview with multi-unit Shuckin’ Shack franchisee Jason Thorpe at renewal."],"check_first":"Confirm recent audience results, booking route, and audience data relevant to franchise development buyers.","main_ideas":["AI now owns the top of the franchise funnel—and should stop before validation","Email-first nurturing is losing people you never knew you had","Franchise websites need to go deeper once AI answers the easy questions","Franchisee milestones and firsthand voices as validation proof","Showing up where franchise development professionals gather"],"partnership_formats":[],"partnership_url":null,"brands":["Shuckin' Shack Oyster Bar","FranFocus","Franchise Spotlight with Katherine LeBlanc","FRANCAMP","Stay in Your Lane"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"susie-lee-kilgariff","name":"Susie Lee-Kilgariff","url":"https://b2binfluencer.marketing/creators/susie-lee-kilgariff/","markdown_url":"https://b2binfluencer.marketing/creators/susie-lee-kilgariff.md","descriptor":"Susie Lee-Kilgariff is a B2B marketing consultant whose work includes strategy, brand, digital and content. Her LinkedIn posts also discuss marketing events, sales and marketing alignment, and hiring for client marketing roles.","linkedin_followers":1232,"linkedin_url":"https://www.linkedin.com/in/susieleekilgariff","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/susie-lee-kilgariff.webp","topics":["artificial-intelligence","sales","b2b-marketing","sales-and-marketing-alignment","career-transitions","ai-marketing","event-marketing"],"audiences":["b2b-marketing-teams"],"verdict":"A B2B marketing consultant useful for practical commentary and workshops on lead quality and sales and marketing alignment.","best_for":"B2B agencies or clients needing strategy, brand, digital, content, or lead-quality workshops.","not_for":"Sponsorship campaigns needing media kits, rate cards, demographic guarantees, or paid amplification.","takeaways":["Sales and marketing alignment is often superficial, and MQLs are often neither qualified nor leads.","Events should offer quality case studies and AI implementation detail, not sales pitches or hype.","A William Alexander website performs well and cuts back-end human effort."],"check_first":"Confirm scope, price, turnaround, audience demographics, and on-camera or audio sample.","main_ideas":["B2B events should teach, not pitch","Sales and marketing alignment is often superficial, and MQLs are often neither qualified nor leads","AI talk needs implementation detail","Candour about career setbacks and resilience","Practical, broad B2B marketing support"],"partnership_formats":["Consultancy engagement through Northern Light"],"partnership_url":null,"brands":["Northern Light","Stellarmann","William Alexander"],"posts_cited":9,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"jason-sproesser","name":"Jason Sproesser","url":"https://b2binfluencer.marketing/creators/jason-sproesser/","markdown_url":"https://b2binfluencer.marketing/creators/jason-sproesser.md","descriptor":"Jason Sproesser covers cybersecurity compliance for small businesses in the defense industrial base, explaining requirements such as NIST SP 800-171, DFARS and CMMC through commentary and show discussions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jsproesser","youtube_url":null,"photo_url":null,"topics":["cybersecurity","defense-industrial-base"],"audiences":[],"verdict":"Most useful for explaining NIST SP 800-171, DFARS and CMMC compliance for small defense contractors.","best_for":"Content or advisory engagement for a cybersecurity compliance consultancy serving defense contractors.","not_for":"A high-volume sponsored lead generation campaign for IT and security buyers across industries.","takeaways":["Referrals to assistance programs have not helped small defense contractors implement controls.","Pausing CMMC Phase 2 shifted the compliance burden rather than removing it.","The practical risk is version uncertainty: 800-171 revisions 2 and 3, and the class deviation."],"check_first":"Ask whether they sell sponsorships and for audience evidence before committing budget.","main_ideas":["Referrals to assistance programs have not helped small defense contractors implement controls","Pausing CMMC Phase 2 shifted the compliance burden rather than removing it","The practical risk is version uncertainty: 800-171 revisions 2 and 3, and the class deviation","Judge a policy by its text, not its title"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-09","similar":[{"id":"darron-makrokanis","url":"https://b2binfluencer.marketing/creators/darron-makrokanis/"},{"id":"thomas-ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/"},{"id":"michael-mclaughlin","url":"https://b2binfluencer.marketing/creators/michael-mclaughlin/"}],"engagement":null},{"id":"matthew-bagley","name":"Matthew Bagley","url":"https://b2binfluencer.marketing/creators/matthew-bagley/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-bagley.md","descriptor":"Matthew Bagley shares practical guidance on managing technology for small and midsize businesses, including IT planning, ransomware recovery, and responsible AI use. The posts also connect technology planning with the EOS business framework.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/matthewabagley","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":["business-owners"],"verdict":"Matthew Bagley is useful for practical SMB technology content on IT planning, ransomware recovery, and AI governance.","best_for":"This fits a managed IT services company seeking content collaboration on SMB technology strategy.","not_for":"This does not fit a global enterprise AI platform seeking CISO-level AI governance thought leadership.","takeaways":["Technology planning can follow the company's existing operating rhythm, such as EOS routines.","Ransomware recovery planning includes offline backups, tested playbooks, employee scam testing, and insurance-style preparation.","AI governance for small businesses should address confidential data, copyright, privacy, transparency, and discrimination."],"check_first":"Confirm recent audience data and any documented survey results before contacting them.","main_ideas":["Technology planning should follow the company’s existing operating rhythm","Security spending is a budget question before it is a technical one","AI governance should shrink to fit a small business, not be skipped"],"partnership_formats":[],"partnership_url":null,"brands":["Prosper IT","EOS"],"posts_cited":14,"latest_post":"2026-09-21","similar":[{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"bartosz-jurga","url":"https://b2binfluencer.marketing/creators/bartosz-jurga/"},{"id":"michael-abtar","url":"https://b2binfluencer.marketing/creators/michael-abtar/"}],"engagement":null},{"id":"melissa-mittelstaedt","name":"Melissa Mittelstaedt","url":"https://b2binfluencer.marketing/creators/melissa-mittelstaedt/","markdown_url":"https://b2binfluencer.marketing/creators/melissa-mittelstaedt.md","descriptor":"Melissa Mittelstaedt helps small-business owners make practical financial decisions, including connecting business income to personal pay, comparing debt-payoff options, and keeping track of financial deadlines.","linkedin_followers":2516,"linkedin_url":"https://www.linkedin.com/in/melissa-mittelstaedt","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/melissa-mittelstaedt.webp","topics":[],"audiences":[],"verdict":"They are most useful for teaching small-business owners practical financial decisions, such as owner pay, debt payoff, and deadlines.","best_for":"A financial coaching platform or educational campaign for service-based solopreneurs.","not_for":"Single-product conversion campaigns requiring one named loan or consolidation recommendation.","takeaways":["Set owner pay from real living costs, then work backward.","Map cash flow before comparing debt options.","A free calendar combines tax dates, bookkeeping days, and financial reviews."],"check_first":"Confirm format, disclosure, success measures, audience data, and compliance evidence before contacting them.","main_ideas":["Set owner pay from real living costs, then work backward","Map cash flow before comparing debt options","Financial management is a learnable skill, not an innate one","Turn recurring deadlines into a reusable routine"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-07-24","similar":[],"engagement":null},{"id":"patricia-doon","name":"Patricia Doon","url":"https://b2binfluencer.marketing/creators/patricia-doon/","markdown_url":"https://b2binfluencer.marketing/creators/patricia-doon.md","descriptor":"Patricia Doon is an interim CFO who works with nonprofits and independent schools, strengthening financial systems, supporting staff, and preparing organizations for their next permanent finance leader.","linkedin_followers":2542,"linkedin_url":"https://www.linkedin.com/in/patriciadoon","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Most useful for interim CFO services and commentary on nonprofit and independent school finance transitions.","best_for":"Nonprofits or independent schools needing interim finance leadership during a transition.","not_for":"Paid sponsored posts, product endorsements, or vendor collaborations for finance software.","takeaways":["Interim leadership is usually a planned handoff, not a rescue.","An engagement is judged by what is left behind.","The finance seat is a people job."],"check_first":"Confirm engagement lengths, fees, availability, references, and audience demographics.","main_ideas":["Interim leadership is usually a planned handoff, not a rescue","An engagement is judged by what is left behind","The finance seat is a people job","Interim work as a chosen career, not a fallback","Explaining the interim CFO role to the schools that use it"],"partnership_formats":[],"partnership_url":null,"brands":["NBOA","SHRM","Gestalt International Study Center"],"posts_cited":12,"latest_post":"2026-10-05","similar":[{"id":"sarah-horowitz","url":"https://b2binfluencer.marketing/creators/sarah-horowitz/"},{"id":"thomas-ward","url":"https://b2binfluencer.marketing/creators/thomas-ward/"},{"id":"david-mosscrop","url":"https://b2binfluencer.marketing/creators/david-mosscrop/"}],"engagement":null},{"id":"karl-j-jacobi","name":"Karl J. Jacobi","url":"https://b2binfluencer.marketing/creators/karl-j-jacobi/","markdown_url":"https://b2binfluencer.marketing/creators/karl-j-jacobi.md","descriptor":"Karl J. Jacobi hosts The Grit Factor Podcast, interviewing entrepreneurs about setbacks, resilience, identity, and faith. Jacobi's LinkedIn posts highlight guests’ personal stories and the lessons they draw from them.","linkedin_followers":5761,"linkedin_url":"https://www.linkedin.com/in/karljacobi","youtube_url":"https://www.youtube.com/channel/UCfNdaRQ_3vLb-xzUgDHUIjg","photo_url":"https://b2binfluencer.marketing/assets/avatars/karl-j-jacobi.webp","topics":["startup","healthcare","entrepreneurship"],"audiences":[],"verdict":"Karl J. Jacobi is useful for co-branded interview series on resilience, identity, faith, and entrepreneur setbacks.","best_for":"A B2B podcast network or leadership development company building a co-branded interview series.","not_for":"Direct-response B2B SaaS growth-tactics campaigns needing demos, pipeline proof, or tactical acquisition episodes.","takeaways":["Matt Stafford says you do not out-earn the empty feeling after success.","Ryan Otwell distinguishes a struggle from a person's identity and refuses the addict label.","Josh Crumback refinanced a Jeep to keep his business alive, then pivoted to e-commerce."],"check_first":"Confirm audience demographics and per-episode results, and whether the Instagram account links to the show.","main_ideas":["You do not out-earn the empty feeling","The words you use about yourself become the foundation you build on","Entrepreneur stories are told as personal collisions, with the business as the setting","Build the episode around one turning-point scene","Faith and prayer are working parts of the story, not decoration"],"partnership_formats":[],"partnership_url":null,"brands":["The Grit Factor Podcast","Encore Business Group"],"posts_cited":9,"latest_post":"2026-08-28","similar":[{"id":"molly-mariss","url":"https://b2binfluencer.marketing/creators/molly-mariss/"},{"id":"adrienne-benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/"},{"id":"dario-salice","url":"https://b2binfluencer.marketing/creators/dario-salice/"}],"engagement":null},{"id":"maniesha-shay-lowe","name":"Maniesha Shay Lowe","url":"https://b2binfluencer.marketing/creators/maniesha-shay-lowe/","markdown_url":"https://b2binfluencer.marketing/creators/maniesha-shay-lowe.md","descriptor":"Maniesha Shay Lowe writes about coordinating real-estate logistics during probate, estate, and divorce-related moves, helping clients and their professional teams navigate property decisions and timelines.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/maniesha-shay-lowe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/maniesha-shay-lowe.webp","topics":[],"audiences":[],"verdict":"Maniesha Shay Lowe is most useful for explaining probate, estate, and divorce property coordination and where handoffs break down.","best_for":"A real estate brokerage or professional service targeting probate and divorce property coordination content.","not_for":"High-volume consumer lifestyle campaigns, product placement, discount codes, or guaranteed cost per sale.","takeaways":["An out-of-state personal representative could not schedule a locksmith or meet a cleanout vendor.","Lowe lays out a sequence: document, secure, assess condition, address market needs, follow probate court timeline.","Clients can become messengers among attorneys, lenders, agents, and financial advisers."],"check_first":"Confirm audience job titles, geography, engagement, and post-level reach before committing budget.","main_ideas":["Coordination is the job, not an extra step","Build the timeline around the court, not the market","Distance turns every small task into a blockage","A move after a death or divorce is not a standard move"],"partnership_formats":[],"partnership_url":null,"brands":["Sterling Global Realty"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"ali-powell","name":"Ali Powell","url":"https://b2binfluencer.marketing/creators/ali-powell/","markdown_url":"https://b2binfluencer.marketing/creators/ali-powell.md","descriptor":"Ali Powell shares practical B2B sales prospecting advice, including how to use account research, CRM notes, and LinkedIn Sales Navigator to find timely reasons to contact prospects.","linkedin_followers":14896,"linkedin_url":"https://www.linkedin.com/in/alipowell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-powell.webp","topics":["sales"],"audiences":["b2b-sales-teams"],"verdict":"Ali Powell is useful for teaching repeatable B2B prospecting routines using account research, CRM notes, and Sales Navigator.","best_for":"A sales engagement or CRM-connected prospecting tool wanting hands-on content about repeatable outbound routines.","not_for":"A vendor selling fully automated or high-volume outreach that replaces manual research and personalization.","takeaways":["Research is worth doing only if it gives a reason to reach out now.","Keep dated research notes in CRM so account teams can reuse them.","Use Sales Navigator filters to find target-account people who posted recently."],"check_first":"Confirm scope, usage rights, disclosure wording, terms, and any performance or audience data.","main_ideas":["Research is worth doing only if it gives you a reason to reach out now","Work the connections and relationships you already have","Let the prospect’s own posts supply the opening","Outreach is a short sequence across channels, not a single message"],"partnership_formats":[],"partnership_url":null,"brands":["Vanta"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"sara-royf","url":"https://b2binfluencer.marketing/creators/sara-royf/"},{"id":"tom-b","url":"https://b2binfluencer.marketing/creators/tom-b/"},{"id":"brigitta-ruha","url":"https://b2binfluencer.marketing/creators/brigitta-ruha/"}],"engagement":null},{"id":"florin-tatulea","name":"Florin Tatulea","url":"https://b2binfluencer.marketing/creators/florin-tatulea/","markdown_url":"https://b2binfluencer.marketing/creators/florin-tatulea.md","descriptor":"Florin Tatulea writes about go-to-market (GTM) strategy, account-based marketing (ABM), and the account data teams need to make sales and marketing work more accurately. Tatulea's posts explain how to map buying committees, keep account records current, and connect account lists, buyers, conversion signals, and account context.","linkedin_followers":75990,"linkedin_url":"https://www.linkedin.com/in/florintatulea","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/florin-tatulea.webp","topics":["artificial-intelligence","sales","revenue-operations","account-based-marketing"],"audiences":[],"verdict":"Most useful for practical ABM and account data frameworks for sales and marketing teams.","best_for":"A revenue operations data platform wanting sponsored thought leadership and a co-branded playbook.","not_for":"A sales coaching vendor wanting short video clips and SDR reach proof.","takeaways":["An ABM play has four layers: target accounts, buyers, conversion signals, account context.","Fragmented CRM records can show Google and Waymo as separate accounts.","A renewal plan maps the buying committee, then identifies missing stakeholders."],"check_first":"Ask for audience demographics and any documented sponsorship formats, deliverables, or pricing.","main_ideas":["AI agents inherit the quality of the account data underneath them","An ABM play rests on four layers—and fails when they stay apart","Stale CRM hierarchies and job changes leave AI acting on fragments","Teach through a scenario: map the buying committee, then rank the gaps"],"partnership_formats":[],"partnership_url":null,"brands":["ZoomInfo","Claude"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"anuj-goel","name":"Anuj Goel","url":"https://b2binfluencer.marketing/creators/anuj-goel/","markdown_url":"https://b2binfluencer.marketing/creators/anuj-goel.md","descriptor":"Anuj Goel writes about cybersecurity, threat intelligence, and using AI to help security teams turn threat information into practical defensive action.","linkedin_followers":7268,"linkedin_url":"https://www.linkedin.com/in/goelanuj","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anuj-goel.webp","topics":["artificial-intelligence","cybersecurity","agentic-ai","threat-intelligence"],"audiences":["security-leaders"],"verdict":"Anuj Goel is most useful for explaining how security teams can operationalize AI and threat intelligence into defensive action.","best_for":"Cybersecurity vendors selling to enterprise security leaders needing thought leadership on operationalizing agentic AI in threat intelligence.","not_for":"Product-led demand generation, short-form product walkthroughs, guaranteed impressions, or fixed cost per lead.","takeaways":["The bottleneck is action, not threat data.","The real problem is the queue and the fatigue it creates.","Threat intelligence needs the customer's asset landscape to become actionable."],"check_first":"Confirm follower roles, employer, seniority, recent reach, engagement, and evidence of long-form or on-camera work.","main_ideas":["The bottleneck is action, not threat data","The real problem is the queue and the fatigue it creates","Threat intelligence needs the customer's asset landscape to become actionable"],"partnership_formats":[],"partnership_url":null,"brands":["Cyware","Armis","ServiceNow","Black Hat"],"posts_cited":9,"latest_post":"2026-10-10","similar":[],"engagement":null},{"id":"scott-clark","name":"Scott Clark","url":"https://b2binfluencer.marketing/creators/scott-clark/","markdown_url":"https://b2binfluencer.marketing/creators/scott-clark.md","descriptor":"Scott Clark works on B2B go-to-market strategy, outbound pipeline building, and sales and CRM transformation. Clark's posts focus on using buyer and pipeline data to guide decisions and coordinating sales outreach across channels.","linkedin_followers":3545,"linkedin_url":"https://www.linkedin.com/in/scottcclark","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-clark.webp","topics":["leadership","sales","revenue-operations","go-to-market-strategy","sales-leadership"],"audiences":[],"verdict":"Most useful for B2B pipeline planning, outbound outreach coordination, and CRM decisions tied to buyer and pipeline data.","best_for":"B2B sales technology brands wanting targeted expert thought leadership and a live pipeline session.","not_for":"Consumer or lifestyle brands seeking broad reach, paid short-form video, or follower impressions.","takeaways":["Next year's pipeline has to be built this year, starting early.","CRM data should run the business, not just record activity.","Outreach coordinates phone, email, LinkedIn, and digital channels into qualified meetings."],"check_first":"Confirm their signature work, recent comparable results, and audience demographics before committing.","main_ideas":["Pipeline for next year has to be built this year","CRM data should run the business, not just record activity","Commercial teams are being rebuilt, and AI's role is an open question"],"partnership_formats":[],"partnership_url":null,"brands":["MicroHalos","Technology Association of Georgia Sales Leadership Society"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"shafique-ur-r","url":"https://b2binfluencer.marketing/creators/shafique-ur-r/"},{"id":"tk-kader","url":"https://b2binfluencer.marketing/creators/tk-kader/"},{"id":"mike-martinussen","url":"https://b2binfluencer.marketing/creators/mike-martinussen/"}],"engagement":null},{"id":"sky-bergman","name":"Sky Bergman","url":"https://b2binfluencer.marketing/creators/sky-bergman/","markdown_url":"https://b2binfluencer.marketing/creators/sky-bergman.md","descriptor":"Sky Bergman creates and promotes Lives Well Lived: Generations, a project that encourages people to share stories and build connections across generations, especially with older adults.","linkedin_followers":5920,"linkedin_url":"https://www.linkedin.com/in/skybergman","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for story-led content and an expert voice on intergenerational connection, aging, and social connection.","best_for":"Nonprofits working on aging and social connection that want talks or content series.","not_for":"Consumer product-led awareness campaigns needing high-volume short-form video and reach targets.","takeaways":["A life well lived is measured by what you share with others, not achievements.","Intergenerational connection benefits everyone, not only older adults.","Change comes through small everyday actions, not abstract programmes."],"check_first":"Confirm platform analytics, audience demographics, commercial formats, and terms before contacting them.","main_ideas":["A life is measured by what you share with others, not by what you achieve","Intergenerational connection benefits everyone, not only older adults","Change comes through small, everyday actions, not abstract programmes","Storytelling is the practical mechanism for connecting generations","Ageism and inclusion are named priorities"],"partnership_formats":[],"partnership_url":null,"brands":["Lives Well Lived"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"loren-lahav","url":"https://b2binfluencer.marketing/creators/loren-lahav/"},{"id":"francis-mbunya","url":"https://b2binfluencer.marketing/creators/francis-mbunya/"},{"id":"joyce-carr","url":"https://b2binfluencer.marketing/creators/joyce-carr/"}],"engagement":null},{"id":"robert-putt","name":"Robert Putt","url":"https://b2binfluencer.marketing/creators/robert-putt/","markdown_url":"https://b2binfluencer.marketing/creators/robert-putt.md","descriptor":"Robert Putt is a former over-the-road fleet owner who says he started Argus, a trucking technology company. His posts describe tools for drivers and fleets, including route-based fuel planning, a driver-focused assistant, and payment collection for truck parking lots.","linkedin_followers":5146,"linkedin_url":"https://www.linkedin.com/in/robert-putt-leadership","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for practical fleet operations content on fuel costs, parking payments, and driver-first trucking technology.","best_for":"Trucking technology brands seeking driver- and small-fleet-facing product and industry content.","not_for":"Enterprise fleet software vendors or consumer brands needing verified executive reach and sponsorship terms.","takeaways":["Fuel analysis compares lowest advertised diesel price with lowest delivered cost after out-of-route miles.","Truck parking can collect payment without a gate, kiosk, or attendant.","Step-deck asset decision worked in 2021 freight boom but failed through downturn."],"check_first":"Confirm audience demographics by industry, seniority, and geography, plus sponsorship deliverables and rates.","main_ideas":["Build the product for the driver first, not for the office","The cheapest sign price is usually the most expensive fill","Truck parking can collect payment without a gate, kiosk or attendant","Equipment decisions only make sense against the market cycle","A prediction: semi-autonomous trucks could relax hours-of-service limits"],"partnership_formats":[],"partnership_url":null,"brands":["Argus","Diamond T Truck and Trailer"],"posts_cited":11,"latest_post":"2026-09-30","similar":[{"id":"john-barnes","url":"https://b2binfluencer.marketing/creators/john-barnes/"},{"id":"jesse-buckingham","url":"https://b2binfluencer.marketing/creators/jesse-buckingham/"},{"id":"william-edwards","url":"https://b2binfluencer.marketing/creators/william-edwards/"}],"engagement":null},{"id":"abdul-hadi","name":"Abdul Hadi","url":"https://b2binfluencer.marketing/creators/abdul-hadi/","markdown_url":"https://b2binfluencer.marketing/creators/abdul-hadi.md","descriptor":"Abdul Hadi shares marketing commentary about AI search, search visibility, and conversion. Their posts discuss how AI recommendations may influence buying decisions and compare AI search with Google.","linkedin_followers":424,"linkedin_url":"https://www.linkedin.com/in/abdul-hadi-0861a5381","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abdul-hadi.webp","topics":["artificial-intelligence","generative-engine-optimization","ai-search"],"audiences":[],"verdict":"Abdul Hadi is useful for short LinkedIn commentary on AI search, search visibility, and conversion for B2B SaaS marketing.","best_for":"A B2B SaaS campaign that needs topic-aligned arguments about AI search and Google.","not_for":"A consumer product launch needing video, images, live prices, availability, reach does not fit.","takeaways":["AI recommendations can shape the buyer's shortlist and which brands are considered.","AI search may bring fewer visitors but more ready-to-buy prospects.","Google still wins for live information, product prices, images, video, and source verification."],"check_first":"Confirm audience breakdown, partnership history, rate card, deliverables, disclosure, and timeline.","main_ideas":["AI recommendations can shape the buyer’s shortlist","AI search may bring fewer visitors but more ready-to-buy prospects","Use AI search alongside Google, not instead of it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"clwyd-probert","url":"https://b2binfluencer.marketing/creators/clwyd-probert/"},{"id":"daksh-jain","url":"https://b2binfluencer.marketing/creators/daksh-jain/"},{"id":"richard-newton","url":"https://b2binfluencer.marketing/creators/richard-newton/"}],"engagement":null},{"id":"sahil-mittal","name":"Sahil Mittal","url":"https://b2binfluencer.marketing/creators/sahil-mittal/","markdown_url":"https://b2binfluencer.marketing/creators/sahil-mittal.md","descriptor":"Sahil Mittal shares advice and examples about using customer-created video and user-generated content to build trust and improve ecommerce product pages. Mittal's posts also discuss Idukki, a platform for collecting and displaying customer content.","linkedin_followers":12551,"linkedin_url":"https://www.linkedin.com/in/sahil-mittal-b5627257","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sahil-mittal.webp","topics":["ecommerce","startup"],"audiences":[],"verdict":"Sahil Mittal is most useful for advice on using customer video and UGC on ecommerce product pages.","best_for":"A D2C ecommerce platform wanting a UGC-on-product-page conversion playbook or merchant content.","not_for":"A sponsorship-led reach buy or campaign needing audited audience data or documented results.","takeaways":["A post contrasts a 45-second phone clip with a ₹5 lakh brand shoot.","Brands should check if clips drive add-to-carts, link to right SKU, and have rights.","Idukki is described as a platform for collecting and displaying customer content."],"check_first":"Confirm sponsorship terms, independently supported results, the 88% source, and audience demographics.","main_ideas":["Customer video on the product page answers a different question than a brand shoot","Collecting UGC is only the first step; the infrastructure decides whether it works","Video is an education and trust format, not just a promotional one","Customer testimonials are the social proof that moves purchase decisions","Ideas can come from quiet moments, not just formal brainstorms"],"partnership_formats":[],"partnership_url":null,"brands":["Idukki"],"posts_cited":12,"latest_post":"2026-10-05","similar":[{"id":"davy-laudet","url":"https://b2binfluencer.marketing/creators/davy-laudet/"},{"id":"harsh-prajapati","url":"https://b2binfluencer.marketing/creators/harsh-prajapati/"},{"id":"tyler-williams","url":"https://b2binfluencer.marketing/creators/tyler-williams/"}],"engagement":null},{"id":"lars-ling","name":"Lars Ling","url":"https://b2binfluencer.marketing/creators/lars-ling/","markdown_url":"https://b2binfluencer.marketing/creators/lars-ling.md","descriptor":"Lars Ling promotes connections between Vaasa’s energy and startup ecosystem and Silicon Valley, including events focused on energy AI, clean technology, investment and international partnerships.","linkedin_followers":15012,"linkedin_url":"https://www.linkedin.com/in/larsling","youtube_url":"https://www.youtube.com/channel/UCYwvySoRjxkM6u_n6INuV7A","photo_url":"https://b2binfluencer.marketing/assets/avatars/lars-ling.webp","topics":["artificial-intelligence","startup"],"audiences":[],"verdict":"Lars Ling is most useful for convening and promoting events that connect Vaasa energy and startup groups with Silicon Valley.","best_for":"Nordic energy or startup ecosystem organizations launching programs with Silicon Valley investors, partners, or customers.","not_for":"US enterprise software or consumer brands seeking defined creator sponsorship with rates, deliverables, and guaranteed US reach.","takeaways":["Launch post sets Nordic Impact Week Silicon Valley for October 5 to 15, 2026.","Info meetup at Vaasa Startup Factory names Calejo Hybrid Intelligence AB as main partner.","Meetup post lists October 4 to 14 and November 2 to 6 travel windows."],"check_first":"Confirm dates and ask for post-level results, audience demographics, and documented outcomes.","main_ideas":["Take Vaasa’s energy leadership to Silicon Valley, not keep it local","From Vaasa to the world, by way of Kvarken and the Nordics","Informal conversation is a deliberate on-ramp to formal programming","Startup growth as a shared regional project, told through panels and showcases","Crediting partners and local institutions helps build the network"],"partnership_formats":[],"partnership_url":null,"brands":["Calejo Hybrid Intelligence AB","Vaasa Startup Factory","University of Vaasa","City of Vaasa","Wasa Innovation Center","EnergyVaasa"],"posts_cited":12,"latest_post":"2026-10-09","similar":[{"id":"bhekumuzi-dean-bhebhe","url":"https://b2binfluencer.marketing/creators/bhekumuzi-dean-bhebhe/"},{"id":"peter-koerte","url":"https://b2binfluencer.marketing/creators/peter-koerte/"},{"id":"christian-peter-sandvei","url":"https://b2binfluencer.marketing/creators/christian-peter-sandvei/"}],"engagement":null},{"id":"paul-falcone","name":"Paul Falcone","url":"https://b2binfluencer.marketing/creators/paul-falcone/","markdown_url":"https://b2binfluencer.marketing/creators/paul-falcone.md","descriptor":"Paul Falcone writes books and articles for HR and business leaders, with practical scripts and strategies for employee relations, difficult workplace conversations, leadership, and responsible AI adoption.","linkedin_followers":14937,"linkedin_url":"https://www.linkedin.com/in/paulfalcone1","youtube_url":"https://www.youtube.com/channel/UCLlqUbvr3icLMy3XyossPHw","photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-falcone.webp","topics":["artificial-intelligence","leadership","leadership-development","responsible-ai"],"audiences":[],"verdict":"Paul Falcone is useful for practical HR guidance on difficult conversations and ethical AI adoption.","best_for":"A leadership development brand building an HR-leader guide on conversations and ethical AI.","not_for":"Consumer or performance marketing brand seeking high-volume sponsored video, guaranteed reach, audited audience, rate card.","takeaways":["Falcone describes book approach as scripts and strategies for workplace conversations.","SHRM article names AI rollout points: human oversight, privacy, inaccurate output, human side.","Author page lists burnout, upskilling, crisis, ethical dilemmas, team emotional intelligence, M&A, return-to-office."],"check_first":"Confirm terms, audience demographics, reach, and whether underlying texts or scripts can be shared.","main_ideas":["Advice people can say out loud: scripts, not just frameworks","AI adoption is an HR communication problem, not only a technical one","Employee relations as one connected curriculum for HR audiences","Put the material where the audience already is"],"partnership_formats":[],"partnership_url":null,"brands":["HarperCollins Leadership","SHRM","Amazon","Spotify"],"posts_cited":12,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"clwyd-probert","name":"Clwyd Probert","url":"https://b2binfluencer.marketing/creators/clwyd-probert/","markdown_url":"https://b2binfluencer.marketing/creators/clwyd-probert.md","descriptor":"Clwyd Probert writes about digital marketing for small businesses, with a focus on improving visibility in AI-powered search and building communities around a brand.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/clwyd-probert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/clwyd-probert.webp","topics":["artificial-intelligence","seo","answer-engine-optimization","ai-search"],"audiences":["b2b-marketers"],"verdict":"Clwyd Probert is most useful for explaining AI search visibility and community-led marketing to small businesses.","best_for":"A B2B software or martech brand targeting small and midsize businesses around AI search visibility.","not_for":"Consumer brands or enterprise vendors needing video, paid partnership terms, guaranteed reach, or measured conversion.","takeaways":["Probert offers a five-step AEO playbook: robots.txt, Q&A content, strong answers, structured data, SEO basics.","Probert cites click-through falling from 28.5% at position 1 to 2.5% at position 10.","Probert connects visibility to naming a useful methodology, sharing it openly, and building a community."],"check_first":"Confirm benchmarks, Hampton customer example, audience data, and partnership terms before contacting.","main_ideas":["Optimise for answers, not links","A five-step playbook for AI visibility","Urgency built on shared benchmarks","Community and category creation as the growth engine","AEO extends SEO rather than replacing it"],"partnership_formats":[],"partnership_url":null,"brands":["Whitehat","HubSpot"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"andy-james","name":"Andy James","url":"https://b2binfluencer.marketing/creators/andy-james/","markdown_url":"https://b2binfluencer.marketing/creators/andy-james.md","descriptor":"Andy James is CEO of C360RED, where they focus on organisation-specific red-team security testing. Their LinkedIn posts also discuss cloud resilience and responsible AI adoption.","linkedin_followers":5794,"linkedin_url":"https://www.linkedin.com/in/andy-james-9302375","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","ai-governance"],"audiences":["security-leaders"],"verdict":"Andy James is useful for practitioner-led arguments on red-team scoping, AI governance, and cloud concentration risk.","best_for":"Cybersecurity vendors or enterprise security teams seeking argument-first advisory content on red-team, AI governance, or cloud risk.","not_for":"Launch campaigns needing neutral endorsement, guaranteed demo-targeted reach, fixed impressions, or quantified ROI.","takeaways":["They argue red-team testing should fit an organisation's people, technology, suppliers and processes.","They say cloud-first becomes fragile when resilience depends on one hyperscaler.","They urge AI governance and defined ownership before deployment."],"check_first":"Ask about partnership formats, rates, requirements, and inquiry route before planning paid work.","main_ideas":["Security testing should be built around the client's environment, not a standard package","Cloud-first becomes fragile when resilience depends on one provider","AI needs governance and defined ownership before deployment","The recurring priority: question the default before adopting it"],"partnership_formats":[],"partnership_url":null,"brands":["C360RED","Custodian360","Security Digest by Strike48"],"posts_cited":10,"latest_post":"2026-09-24","similar":[{"id":"peter-lamantia","url":"https://b2binfluencer.marketing/creators/peter-lamantia/"},{"id":"anne-bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/"},{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"}],"engagement":null},{"id":"james-thrasher","name":"James Thrasher","url":"https://b2binfluencer.marketing/creators/james-thrasher/","markdown_url":"https://b2binfluencer.marketing/creators/james-thrasher.md","descriptor":"James Thrasher writes about manufacturing and metal fabrication, covering industry trends such as data-center demand and skilled-trades hiring. Thrasher's posts also connect those trends to digital sales tools that can make fabrication shops easier to buy from.","linkedin_followers":1099,"linkedin_url":"https://www.linkedin.com/in/jamesthrasher","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-thrasher.webp","topics":["sales","manufacturing"],"audiences":[],"verdict":"They are most useful for focused manufacturing and metal fabrication content linking trends to digital sales tools for shops.","best_for":"A software vendor selling quoting or order tools to metal fabrication shops fits a focused series or webinar.","not_for":"General workforce or HR technology campaigns seeking broad reach beyond metal fabrication do not fit.","takeaways":["A shop's sales process can be a competitive bottleneck.","Look beyond headline growth to demand drivers and where speed matters.","Treat striking events as signals, not proof of a trend."],"check_first":"Confirm audience demographics, Stella Source relationship disclosure, commercial terms, and the FAB 40 growth comparison.","main_ideas":["A shop's sales process can be a competitive bottleneck","Look beyond headline growth to what is driving demand—and where speed matters","Treat striking events as signals, not proof of a trend"],"partnership_formats":[],"partnership_url":null,"brands":["Stella Source"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"manu-vanderveeren","name":"Manu Vanderveeren","url":"https://b2binfluencer.marketing/creators/manu-vanderveeren/","markdown_url":"https://b2binfluencer.marketing/creators/manu-vanderveeren.md","descriptor":"Manu Vanderveeren writes about building Spott, an AI-native recruitment platform for agencies. Their posts discuss using AI to improve recruiting workflows, growing the business through inbound and outbound sales, and raising funding.","linkedin_followers":16065,"linkedin_url":"https://www.linkedin.com/in/manuvanderveeren","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/manu-vanderveeren.webp","topics":["artificial-intelligence","sales","startup","recruiting","b2b-saas","outbound-sales"],"audiences":[],"verdict":"They are most useful for reaching recruitment agency owners and operators with founder-led posts about AI-native recruiting workflows.","best_for":"This fits a B2B SaaS company selling AI agent tools to recruitment agencies.","not_for":"Not for enterprise HR platforms selling to in-house corporate talent teams or brands needing a documented sponsorship package.","takeaways":["A customer-built agent found about 250 candidate matches versus 100 through manual matching.","Spott is adding outbound sales because inbound demand cannot be turned up on command.","Fundraising reflection covers 40 hours of investor meetings and 21m raised."],"check_first":"Confirm sponsorship availability and ask for recent post-level results and audience survey data.","main_ideas":["Agencies can grow without adding recruiters if knowledge stops living in one person's head","Back product claims with a named customer's before-and-after numbers","Consolidation beats accumulation: one workspace instead of a stack of tools","Inbound is the right start, but outbound has to be built anyway","Fundraising deserves the same candid review as a product decision"],"partnership_formats":[],"partnership_url":null,"brands":["Spott","Flaire"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"ed-marsh","name":"Ed Marsh","url":"https://b2binfluencer.marketing/creators/ed-marsh/","markdown_url":"https://b2binfluencer.marketing/creators/ed-marsh.md","descriptor":"Ed Marsh works on go-to-market and sales improvement for B2B industrial companies, writing about sales leadership, marketing, and practical uses of AI in revenue operations.","linkedin_followers":8491,"linkedin_url":"https://www.linkedin.com/in/edwardbmarsh","youtube_url":"https://www.youtube.com/channel/UCFA0TrzwVPYe3WrYH_459Og","photo_url":"https://b2binfluencer.marketing/assets/avatars/ed-marsh.webp","topics":["artificial-intelligence","leadership","sales","revenue-operations","sales-leadership"],"audiences":[],"verdict":"Ed Marsh is most useful for assessing B2B industrial go-to-market and sales leadership systems.","best_for":"A B2B industrial manufacturer with complex long-cycle sales seeking go-to-market and sales leadership improvement.","not_for":"A fast-moving B2B SaaS or consumer brand seeking broad creator reach and paid placement formats.","takeaways":["Trust and phone selling still matter as discovery moves across social, video, audio, communities, AI answers.","Most AI speeds up stale tactics; the opening is redesigning the work.","A CRM-connected dashboard is not reliable if underlying data is incomplete, inconsistent or poorly defined."],"check_first":"Confirm audience job titles, seniority, industry, company size, and comparable campaign metrics.","main_ideas":["The buying journey moved; the inbound playbook did not","Most AI speeds up stale tactics; the opening is redesigning the work","Judge a sales leader by the system, not the record","A connected AI dashboard is not business understanding"],"partnership_formats":[],"partnership_url":null,"brands":["Day AI","Databox"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"matthew-barksdale","name":"Matthew Barksdale","url":"https://b2binfluencer.marketing/creators/matthew-barksdale/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-barksdale.md","descriptor":"Matthew Barksdale works on digital marketing for construction and manufacturing firms through ZAG FIRST, with a focus on Google Ads, SEO, and planning campaigns around industrial buyers and long sales cycles.","linkedin_followers":4873,"linkedin_url":"https://www.linkedin.com/in/matthewbarksdale","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-barksdale.webp","topics":["artificial-intelligence","sales","paid-ads","b2b-marketing","seo","ai-search-visibility"],"audiences":[],"verdict":"Matthew Barksdale is useful for digital marketing advice on Google Ads and SEO for construction and manufacturing firms.","best_for":"A construction or manufacturing brand building an SEO and paid search programme.","not_for":"A consumer brand wanting a fast, high-reach sponsorship or mass audience campaign.","takeaways":["Industrial searches are answered on the results page, so content has to be citable.","The person searching usually isn't the person who signs the purchase order.","Paid search and SEO do different jobs; it's not a choice between them."],"check_first":"Confirm client results, engagement data, and audience demographics before committing.","main_ideas":["Industrial searches are answered on the results page, so content has to be citable","The person searching usually isn't the person who signs the purchase order","Marketing should follow the project cycle; reactive ramp-ups come too late","Paid search and SEO do different jobs; it's not a choice between them","Ad spend is a budget to manage, not a campaign to launch"],"partnership_formats":[],"partnership_url":null,"brands":["ZAG FIRST"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"azhan-shafique","url":"https://b2binfluencer.marketing/creators/azhan-shafique/"},{"id":"mark-schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/"},{"id":"chris-peer","url":"https://b2binfluencer.marketing/creators/chris-peer/"}],"engagement":null},{"id":"zia-rahman","name":"Zia Rahman","url":"https://b2binfluencer.marketing/creators/zia-rahman/","markdown_url":"https://b2binfluencer.marketing/creators/zia-rahman.md","descriptor":"Zia Rahman shares video commentary on practical AI and technology for healthcare staffing, and presents Wanderly’s AI staffing tools.","linkedin_followers":9787,"linkedin_url":"https://www.linkedin.com/in/rahmanzia","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zia-rahman.webp","topics":["artificial-intelligence","recruiting","healthcare","agentic-ai"],"audiences":[],"verdict":"Zia Rahman is most useful for practical video commentary on AI adoption in healthcare staffing and Wanderly's AI staffing tools.","best_for":"A healthcare staffing technology company wanting a practical thought-leadership video series on AI adoption.","not_for":"A consumer wellness brand promoting a general-purpose AI app to everyday consumers.","takeaways":["AI success comes down to data and workflows, not the biggest model.","Understand what is under the hood before you buy or build.","Recruiters will be amplified by AI agents, not replaced."],"check_first":"Confirm audience demographics, comparable video results, deliverables, fees, approvals, and disclosure boundaries.","main_ideas":["AI success comes down to data and workflows, not the biggest model","Understand what is under the hood before you buy or build","Recruiters will be amplified by AI agents, not replaced","AI is the new baseline, so the real question is what you build on it"],"partnership_formats":[],"partnership_url":null,"brands":["Wanderly"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"michal-windorpski","name":"Michal Windorpski","url":"https://b2binfluencer.marketing/creators/michal-windorpski/","markdown_url":"https://b2binfluencer.marketing/creators/michal-windorpski.md","descriptor":"Michal Windorpski runs Bass Media Group, a UK web agency working on ecommerce sites, including Shopify and WordPress builds, custom web architecture, and systems automation.","linkedin_followers":723,"linkedin_url":"https://www.linkedin.com/in/michal-windorpski-0978307a","youtube_url":"https://www.youtube.com/channel/UC65HaNIn1zA7OG8LoMH7d8Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/michal-windorpski.webp","topics":["ecommerce","ecommerce-conversion"],"audiences":[],"verdict":"Most useful for diagnosing ecommerce site friction and helping choose Shopify or WordPress based on future needs.","best_for":"Brands with Shopify Plus or WordPress stores and search traffic facing on-site conversion problems.","not_for":"Consumer brands seeking sponsored social distribution or shopper reach from their small LinkedIn audience.","takeaways":["Check whether a landing page answers the customer's question before increasing SEO spend.","A Shopify store can look fine but convert poorly due to checkout, speed, and product pages.","Choose WordPress or Shopify Plus by what the business must do in eighteen months."],"check_first":"Ask for conversion metrics and independently checkable client results before committing budget.","main_ideas":["Fix your conversion before buying more traffic","Most ecommerce problems are friction behind a good-looking store","Choose a platform based on what the business must do in eighteen months","Short diagnostic posts that hand the question back to readers","A partner across markets, not just a supplier"],"partnership_formats":["Shopify Plus and WordPress conversion project","Agency and cross-border collaboration"],"partnership_url":null,"brands":["Bass Media Group"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"scott-terry","name":"Scott Terry","url":"https://b2binfluencer.marketing/creators/scott-terry/","markdown_url":"https://b2binfluencer.marketing/creators/scott-terry.md","descriptor":"Scott Terry works in creative direction and design, including interiors, floral installations, abstract art, and brand identity. Terry also consults on talent development, leadership, and associate development.","linkedin_followers":1999,"linkedin_url":"https://www.linkedin.com/in/scottterryleader","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-terry.webp","topics":["leadership","leadership-development","career-development","career-change"],"audiences":[],"verdict":"Scott Terry is most useful for talent development consulting and creative direction, not consumer campaigns.","best_for":"A bank or workplace learning team seeking associate growth and leadership development.","not_for":"A consumer home or floral brand wanting paid product launch reach and sales.","takeaways":["Terry announced a talent development consulting partnership with Oakworth Capital Bank.","Posts describe employee panels on career development and a Make Connections event.","Terry described a career pivot from corporate learning to creative direction."],"check_first":"Confirm portfolio, audience analytics, and whether they offer paid collaborations.","main_ideas":["Career growth comes from repeated programming and peer panels, not one-off advice","Leadership development sticks where the culture supports people","Creative work is a through-line, not a departure"],"partnership_formats":["Talent development consulting engagement"],"partnership_url":null,"brands":["Protective Life","Oakworth Capital Bank"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"steven-davis","name":"Steven Davis","url":"https://b2binfluencer.marketing/creators/steven-davis/","markdown_url":"https://b2binfluencer.marketing/creators/steven-davis.md","descriptor":"Steven Davis is a talent acquisition and executive-search professional who now leads CoreInsite, a company that provides data to help employers assess how candidates may work with a manager and team.","linkedin_followers":14079,"linkedin_url":"https://www.linkedin.com/in/stevenmdavis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steven-davis.webp","topics":["recruiting","talent-acquisition"],"audiences":["founders","hr-leaders","hiring-managers","talent-acquisition-leaders"],"verdict":"Steven Davis is most useful for thought leadership on structured hiring decisions and candidate-manager fit in talent assessment or HR tech.","best_for":"A talent assessment or HR technology brand seeking sponsored content or event collaboration on hiring decisions.","not_for":"High-volume frontline or hourly hiring campaigns measured on cost per application and guaranteed demographics.","takeaways":["Hiring decisions should be thoughtful and repeatable, not dependent on a CEO in every room.","A hire needs to make sense for the specific manager and team.","They led talent-acquisition teams and recruited through the 2008 banking crisis."],"check_first":"Ask for audience survey data and recent post results on talent assessment and hiring decision quality.","main_ideas":["Good hiring decisions shouldn’t depend on the CEO being in every room","A hire needs to make sense for the specific manager and team","Starting a new chapter means using experience and learning what’s new"],"partnership_formats":[],"partnership_url":null,"brands":["CoreInsite","GS Bank","Recruiting Brainfood"],"posts_cited":11,"latest_post":"2026-10-05","similar":[{"id":"maria-christopoulos-katris","url":"https://b2binfluencer.marketing/creators/maria-christopoulos-katris/"},{"id":"erin-walsh-beguin","url":"https://b2binfluencer.marketing/creators/erin-walsh-beguin/"},{"id":"michael-north","url":"https://b2binfluencer.marketing/creators/michael-north/"}],"engagement":null},{"id":"mike-gleba","name":"Mike Gleba","url":"https://b2binfluencer.marketing/creators/mike-gleba/","markdown_url":"https://b2binfluencer.marketing/creators/mike-gleba.md","descriptor":"Mike Gleba works with DTC brands on email marketing, including Klaviyo flows, campaigns and strategy. Their posts also discuss agency life, client relationships and business growth.","linkedin_followers":7489,"linkedin_url":"https://www.linkedin.com/in/gleba","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mike-gleba.webp","topics":["artificial-intelligence","email-marketing"],"audiences":["dtc-ecommerce"],"verdict":"Mike Gleba is most useful for practical DTC email marketing content and agency perspective for brand-side email decision makers.","best_for":"A DTC email or retention agency, or Klaviyo ecosystem software brand, seeking content collaboration.","not_for":"Consumer packaged goods or mass-market lifestyle brands seeking paid sponsored posts or influencer placements.","takeaways":["An $8M brand had missing flows, 0.1% signup conversion, and no campaigns sent that year.","AI will accelerate a weak strategy rather than repair it, so fix strategy first.","Community and in-person contact shorten the learning curve for agency growth."],"check_first":"Ask for audience demographics, professional make-up, and recent engagement figures before committing.","main_ideas":["AI speeds up whatever strategy you already have, so fix the strategy first","Audit the fundamentals — attribution, flows, pop-up, campaigns — before judging the platform","Community and in-person contact shorten the learning curve","Put the team's specialists forward and add the strategic frame yourself"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","One 10 Media","Foxwell Founders"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"vira-sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/"},{"id":"zak-cassady-dorion","url":"https://b2binfluencer.marketing/creators/zak-cassady-dorion/"},{"id":"angus-cowan","url":"https://b2binfluencer.marketing/creators/angus-cowan/"}],"engagement":null},{"id":"greg-spehar","name":"Greg Spehar","url":"https://b2binfluencer.marketing/creators/greg-spehar/","markdown_url":"https://b2binfluencer.marketing/creators/greg-spehar.md","descriptor":"Greg Spehar writes about AI governance and assurance, focusing on independent evidence of how AI agents behave in production. His posts describe AI Assess Tech’s work on runtime behavioral attestation: measuring agent behavior against defined rules and making the results verifiable.","linkedin_followers":1961,"linkedin_url":"https://www.linkedin.com/in/greg-spehar-ai-assess-tech","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-spehar.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Greg Spehar is useful for independent runtime behavioral attestation of AI agents in production.","best_for":"A B2B AI governance or GRC platform selling independent assurance for AI agents.","not_for":"Broad-reach campaigns, or brands competing with the runtime attestation service they promote.","takeaways":["Trust in an AI agent should rest on a record of its behavior.","Production behavior matters more than what an AI demo showed.","Certification and runtime evidence answer different questions."],"check_first":"Confirm their role, commercial terms, and audience demographics before any work.","main_ideas":["Trust in an AI agent should rest on a record of its behavior","Production behavior matters more than what an AI demo showed","Certification and runtime evidence answer different questions"],"partnership_formats":[],"partnership_url":null,"brands":["AI Assess Tech","GIDANC"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"jacob-riff","url":"https://b2binfluencer.marketing/creators/jacob-riff/"},{"id":"amit-sinha","url":"https://b2binfluencer.marketing/creators/amit-sinha/"},{"id":"ramkumar-sundarakalatharan","url":"https://b2binfluencer.marketing/creators/ramkumar-sundarakalatharan/"}],"engagement":null},{"id":"erik-hettinga","name":"Erik Hettinga","url":"https://b2binfluencer.marketing/creators/erik-hettinga/","markdown_url":"https://b2binfluencer.marketing/creators/erik-hettinga.md","descriptor":"Erik Hettinga works on ecommerce SEO and data infrastructure at Cook and Pan, a cookware brand. Their posts describe using Shopify and other business data to improve search and sales analysis, and building AI tools that let teams ask questions across those data sources.","linkedin_followers":2300,"linkedin_url":"https://www.linkedin.com/in/mrrivers","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","seo","shopify","ai-in-ecommerce"],"audiences":["ecommerce-operators"],"verdict":"Erik Hettinga is most useful for practical Shopify SEO, ecommerce data work, and AI data tools.","best_for":"Shopify ecommerce brand in Netherlands or Belgium wanting joined-up search, product and revenue data.","not_for":"A consumer label wanting broad English reach, video, lifestyle content, or paid placement across channels.","takeaways":["Combining Search Console, Shopify, Triple Whale and Merchant Center in Databricks can reveal SEO gaps.","A read-only AI gateway lets teams query business tools with role-based access and security checks.","AI agents choosing and checking out could change what a store pays Shopify for."],"check_first":"Confirm audience data, post performance, sponsorship terms, pricing, and disclosure practice before contacting them.","main_ideas":["Join search, product and sales data to find SEO gaps","Make business data easy to ask about, but limit what users can do with it","AI shopping could weaken the value of a store platform"],"partnership_formats":[],"partnership_url":null,"brands":["Cook and Pan","Shopify","SEO Brein"],"posts_cited":12,"latest_post":"2026-09-22","similar":[],"engagement":null},{"id":"jason-small","name":"Jason Small","url":"https://b2binfluencer.marketing/creators/jason-small/","markdown_url":"https://b2binfluencer.marketing/creators/jason-small.md","descriptor":"Jason Small works in content marketing and communications strategy, sharing ideas on evergreen content, repurposing, earned and owned media, and storytelling as audiences discover content through AI.","linkedin_followers":6111,"linkedin_url":"https://www.linkedin.com/in/profilejasonsmall","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-small.webp","topics":["artificial-intelligence","content-marketing","b2b-content-marketing"],"audiences":[],"verdict":"Most useful for practical evergreen content repurposing and AI-era storytelling ideas for content marketers.","best_for":"A thought-leadership webinar on evergreen repurposing and AI-era storytelling.","not_for":"A standard sponsored package with guaranteed reach, targeting, and a published rate card.","takeaways":["Keep the enduring subject, but shift the perspective when repurposing content.","Pair earned media with owned content to improve AI-era findability.","AI changes discovery, but storytelling still carries trust."],"check_first":"Confirm scope, deliverables, terms, engagement figures, and audience details before contacting them.","main_ideas":["Repurpose by changing the perspective, not the content","Pair earned media with owned content to improve AI-era findability","AI changes discovery, but storytelling still carries trust","Use industry events to share strategy and push it forward"],"partnership_formats":[],"partnership_url":null,"brands":["Verizon","Content Marketing Institute"],"posts_cited":10,"latest_post":"2026-10-04","similar":[{"id":"lee-odden","url":"https://b2binfluencer.marketing/creators/lee-odden/"},{"id":"jane-frankland","url":"https://b2binfluencer.marketing/creators/jane-frankland/"}],"engagement":null},{"id":"nicole-lowry","name":"Nicole Lowry","url":"https://b2binfluencer.marketing/creators/nicole-lowry/","markdown_url":"https://b2binfluencer.marketing/creators/nicole-lowry.md","descriptor":"Nicole Lowry works in People Operations, with a focus on HR technology. Her posts describe configuring Rippling, building custom workflows and apps, and automating repetitive HR processes such as onboarding, referrals, and approvals.","linkedin_followers":2514,"linkedin_url":"https://www.linkedin.com/in/nicole-lowry-phr-997728ab","youtube_url":null,"photo_url":null,"topics":["hr","workflow-automation"],"audiences":["hr-leaders"],"verdict":"Nicole Lowry is most useful for practitioner views on Rippling workflows and People Ops automation.","best_for":"An HR technology consulting firm testing HRIS customization and People Ops automation content.","not_for":"A project management vendor seeking a high-volume paid conversion campaign with broad reach.","takeaways":["Lowry builds custom Rippling workflows and apps where no ready-made solution fits.","Workflow examples include employee referrals, onboarding, approvals, notifications, and other People Ops processes.","They spent one and a half years as a Rippling Wavemaker."],"check_first":"Confirm sponsorship terms, rates, deliverables, audience data, and paid partnership status.","main_ideas":["Choose an HR platform for how well it adapts, not how many features it lists","Ask whether repetitive People Ops work can be automated","Build better solutions by sharing practice with peers","Make everyday work tools feel suited to the people using them"],"partnership_formats":[],"partnership_url":null,"brands":["Rippling","monday.com"],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"allie-ficker","url":"https://b2binfluencer.marketing/creators/allie-ficker/"},{"id":"andrea-diaz","url":"https://b2binfluencer.marketing/creators/andrea-diaz/"},{"id":"pablo-stuardo","url":"https://b2binfluencer.marketing/creators/pablo-stuardo/"}],"engagement":null},{"id":"lise-feng","name":"Lise Feng","url":"https://b2binfluencer.marketing/creators/lise-feng/","markdown_url":"https://b2binfluencer.marketing/creators/lise-feng.md","descriptor":"Lise Feng works in security communications at AWS, developing stories about security innovation and how it helps customers protect their environments.","linkedin_followers":2322,"linkedin_url":"https://www.linkedin.com/in/lisefeng","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lise-feng.webp","topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":[],"verdict":"Most useful for B2B security communications strategy, event media programs, and explaining cloud and AI security architecture to enterprise audiences.","best_for":"Cybersecurity brands selling cloud security or agentic AI governance that need media strategy and press coverage.","not_for":"Consumer apps seeking high-volume paid creator campaigns, short-form video, affiliate installs, or direct-to-consumer reach.","takeaways":["Feng reports a 506% year-over-year increase in security stories.","A re:Invent media panel covered securing AI as customers move to production.","Nitro, AWS KMS, and Bedrock AgentCore Identity illustrate security architecture investments."],"check_first":"Confirm media kit, rate card, sponsorship example, inquiry route, and independent verification of the 506% figure.","main_ideas":["Explain the design decisions behind security, not the threat headlines","Put the engineers and researchers in front instead of the communicator","Treat a flagship conference as a launchpad, not a logistics exercise","Pitch the non-threat news, and cultivate reporters so it has somewhere to go","The moment worth covering in AI security is the move into production"],"partnership_formats":[],"partnership_url":null,"brands":["AWS"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"marcel-velica","url":"https://b2binfluencer.marketing/creators/marcel-velica/"},{"id":"sandra-roberts","url":"https://b2binfluencer.marketing/creators/sandra-roberts/"},{"id":"duncan-t","url":"https://b2binfluencer.marketing/creators/duncan-t/"}],"engagement":null},{"id":"arie-barendrecht","name":"Arie Barendrecht","url":"https://b2binfluencer.marketing/creators/arie-barendrecht/","markdown_url":"https://b2binfluencer.marketing/creators/arie-barendrecht.md","descriptor":"Arie Barendrecht works at Omnea, where Barendrecht focuses on go-to-market growth in procurement software. His posts discuss procurement buyers, the business impact of managing supplier spend, and building Omnea’s US go-to-market team.","linkedin_followers":4713,"linkedin_url":"https://www.linkedin.com/in/abarendrecht","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-procurement"],"audiences":["procurement-leaders"],"verdict":"Arie Barendrecht is most useful for procurement software go-to-market content and US enterprise buyer conversations.","best_for":"Fits a B2B procurement software company planning a US launch or enterprise buyer campaign.","not_for":"Not for broad consumer reach or lifestyle campaigns bought on follower count.","takeaways":["Procurement technology should help companies manage supplier spend, not just cut procurement costs.","Better user experience can turn procurement participation into measurable business impact.","Omnea is hiring Sales Engineers, Account Executives, and Growth Associates for New York."],"check_first":"Confirm sponsorship formats, rates, terms, deliverables, and usage rights before contacting them.","main_ideas":["Procurement technology should help companies manage supplier spend, not just cut procurement costs.","Better user experience can turn procurement participation into measurable business impact.","Scaling a procurement-software business calls for an entrepreneurial, high-ownership team."],"partnership_formats":[],"partnership_url":null,"brands":["Omnea"],"posts_cited":10,"latest_post":"2026-09-10","similar":[{"id":"sarah-toomey","url":"https://b2binfluencer.marketing/creators/sarah-toomey/"},{"id":"rebeca-tristan","url":"https://b2binfluencer.marketing/creators/rebeca-tristan/"},{"id":"kelly-snodgrass","url":"https://b2binfluencer.marketing/creators/kelly-snodgrass/"}],"engagement":null},{"id":"alexis-spilman-vogt","name":"Alexis Spilman Vogt","url":"https://b2binfluencer.marketing/creators/alexis-spilman-vogt/","markdown_url":"https://b2binfluencer.marketing/creators/alexis-spilman-vogt.md","descriptor":"Alexis Spilman Vogt teaches optics at Monroe Community College and works on connecting optics education with industry workforce needs. Their work includes teaching introductory optics, bringing students into advanced-manufacturing workplaces, and speaking about scalable workforce pipelines in precision optics.","linkedin_followers":4314,"linkedin_url":"https://www.linkedin.com/in/alexis-spilman-vogt-phd-1857773","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Alexis Spilman Vogt is most useful for scalable optics education and workforce pipeline talks.","best_for":"A photonics workforce-development nonprofit seeking a keynote on scalable optics education pipelines.","not_for":"An optics vendor wanting paid independent benchtop system video comparisons.","takeaways":["The bottleneck in optics hiring is education capacity, not employer demand.","Hosting an Introduction to Optics class at Optimax Systems.","Former students are encountered at an optics manufacturer in leadership roles."],"check_first":"Ask for SPIE talk, outcome measures, speaking terms, fees, availability, and timeline.","main_ideas":["The bottleneck in optics hiring is education capacity, not employer demand","Partnership counts when it is specific and public","Students learn the career path by standing inside it","Training facilities are regional economic infrastructure"],"partnership_formats":["Conference talk on optics workforce pipelines","Hosting an optics class at a company site","Naming or participating in an education and workforce facility"],"partnership_url":null,"brands":["Monroe Community College","Optimax Systems, Inc.","AmeriCOM","Sydor Optics, Inc.","SPIE","Pima Community College"],"posts_cited":12,"latest_post":"2026-09-15","similar":[{"id":"heather-jackson","url":"https://b2binfluencer.marketing/creators/heather-jackson/"},{"id":"akil-bhagat","url":"https://b2binfluencer.marketing/creators/akil-bhagat/"},{"id":"jennifer-tucker","url":"https://b2binfluencer.marketing/creators/jennifer-tucker/"}],"engagement":null},{"id":"vira-sadlak","name":"Vira Sadlak","url":"https://b2binfluencer.marketing/creators/vira-sadlak/","markdown_url":"https://b2binfluencer.marketing/creators/vira-sadlak.md","descriptor":"Vira Sadlak creates practical content about email marketing and eCommerce, including lifecycle automations, Klaviyo, and seasonal campaigns.","linkedin_followers":620,"linkedin_url":"https://www.linkedin.com/in/virasadlak","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vira-sadlak.webp","topics":["email-marketing"],"audiences":[],"verdict":"Vira Sadlak is most useful for practical email marketing and eCommerce retention guidance, especially Klaviyo and BFCM flows.","best_for":"DTC eCommerce brands needing email retention, lifecycle flows, testing discipline, or Klaviyo and BFCM planning help.","not_for":"Mass-market consumer brands buying broad paid reach or guaranteed impressions outside email.","takeaways":["Email should build customer relationships, not just deliver sales.","Settle email questions by testing, not by assumption.","Peak season is an operations audit, not just a campaign."],"check_first":"Ask for audience analytics and commercial terms before considering a paid placement.","main_ideas":["Email should build a relationship, not just push sales","Settle email questions by testing, not by assumption","Peak season is an operations audit, not just a campaign","Raise average order value before the rush","Let customer actions in the platform drive segmentation and timing"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"zak-cassady-dorion","url":"https://b2binfluencer.marketing/creators/zak-cassady-dorion/"},{"id":"lindsey-lopez","url":"https://b2binfluencer.marketing/creators/lindsey-lopez/"},{"id":"andriy-boychuk","url":"https://b2binfluencer.marketing/creators/andriy-boychuk/"}],"engagement":null},{"id":"james-wilkinson","name":"James Wilkinson","url":"https://b2binfluencer.marketing/creators/james-wilkinson/","markdown_url":"https://b2binfluencer.marketing/creators/james-wilkinson.md","descriptor":"James Wilkinson works on digital tools for golf clubs at Albatross, including customer relationship management systems and club websites.","linkedin_followers":11116,"linkedin_url":"https://www.linkedin.com/in/helloimjameswilkinson","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-marketing","crm","change-management"],"audiences":[],"verdict":"James Wilkinson is useful for practical content on golf club CRM, follow-up and AI-assisted websites.","best_for":"Golf-club or hospitality-software companies wanting practical CRM and enquiry follow-up content.","not_for":"Broad consumer lifestyle campaigns needing proven sponsorship performance and audience demographics.","takeaways":["CRM projects in golf clubs stall on people, not software.","59club audits show enquiries often go without a quote or follow-up.","AI is used to make bespoke golf club websites more affordable."],"check_first":"Confirm paid formats, rates, audience data and evidence for claims before contacting them.","main_ideas":["CRM projects in golf clubs stall on people, not software","The point of a CRM is one shared record, a clear owner and a next action","Bespoke golf club websites were priced out of reach, and AI is the bet that changes it"],"partnership_formats":[],"partnership_url":null,"brands":["Albatross","Tehidy Park Golf Club","Hoburne Group","Capture CRM","59club"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"saikat-sarkar","url":"https://b2binfluencer.marketing/creators/saikat-sarkar/"},{"id":"gemma-murphy","url":"https://b2binfluencer.marketing/creators/gemma-murphy/"},{"id":"evan-shapiro","url":"https://b2binfluencer.marketing/creators/evan-shapiro/"}],"engagement":null},{"id":"becka-dente","name":"Becka Dente","url":"https://b2binfluencer.marketing/creators/becka-dente/","markdown_url":"https://b2binfluencer.marketing/creators/becka-dente.md","descriptor":"Becka Dente advises companies on revenue operations, including CRM systems, sales and marketing alignment, pipeline definitions, and team handoffs. Through Purple Insights, Dente works with clients on the processes and operating routines behind revenue growth.","linkedin_followers":2481,"linkedin_url":"https://www.linkedin.com/in/rdente","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/becka-dente.webp","topics":["sales","revenue-operations"],"audiences":[],"verdict":"Becka Dente is most useful for revenue operations advice on definitions, handoffs, and CRM migration readiness.","best_for":"B2B SaaS company seeking fractional RevOps for alignment, pipeline definitions, handoffs, and 90-day deliverables.","not_for":"A CRM or project management vendor wanting a sponsored short video series for broad awareness.","takeaways":["Revenue teams break over shared language and handoffs, not the technology stack.","Alignment is a cadence to protect, not a project to finish.","An unprepared CRM migration costs the time and money you thought you were saving."],"check_first":"Confirm partnership terms and request recent post analytics and audience survey results.","main_ideas":["Revenue teams break over shared language and handoffs, not the tech stack","Alignment is a cadence to protect, not a project to finish","The order matters: definitions, then ownership, then the review rhythm","Judge a fractional RevOps partner by what they build, not by the audit they leave behind","An unprepared CRM migration costs the time and money you thought you were saving"],"partnership_formats":[],"partnership_url":null,"brands":["Purple Insights","Lative"],"posts_cited":10,"latest_post":"2026-10-02","similar":[{"id":"leore-spira","url":"https://b2binfluencer.marketing/creators/leore-spira/"},{"id":"todd-bailey","url":"https://b2binfluencer.marketing/creators/todd-bailey/"},{"id":"anthony-lobosco","url":"https://b2binfluencer.marketing/creators/anthony-lobosco/"}],"engagement":null},{"id":"jennifer-alger","name":"Jennifer Alger","url":"https://b2binfluencer.marketing/creators/jennifer-alger/","markdown_url":"https://b2binfluencer.marketing/creators/jennifer-alger.md","descriptor":"Jennifer Alger discusses practical ways to strengthen the wood industry, including sawmill inventory management and regional supply chains that can turn forest-thinning wood into building materials.","linkedin_followers":7502,"linkedin_url":"https://www.linkedin.com/in/jenniferalger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jennifer-alger.webp","topics":["supply-chain"],"audiences":[],"verdict":"Most useful for connecting sawmill inventory and forest-thinning wood to regional building material and workforce housing supply-chain pilots.","best_for":"Mass timber or workforce housing supply-chain pilot sourcing local forest-thinning wood.","not_for":"Consumer home-decor retail campaigns seeking high reach or furniture sales.","takeaways":["A Truckee workshop would build nail-laminated timber panels for a prototype workforce housing project.","AncesTREE inventory management addresses sawmills tracking logs, slabs, and finished lumber.","A WoodPreneur episode discusses AncesTREE, customer needs, and a multi-sawmill marketplace."],"check_first":"Confirm project results, supply volumes, species, pricing, engineering specs, partner commitments, and AncesTREE integration evidence.","main_ideas":["Make inventory tools fit the realities of sawmill work","Connect forest restoration wood to local needs","Build wood-industry technology around customer needs"],"partnership_formats":[],"partnership_url":null,"brands":["AncesTREE","California Wood Supply Group","WoodPreneur Podcast"],"posts_cited":9,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"jamie-herman","name":"Jamie Herman","url":"https://b2binfluencer.marketing/creators/jamie-herman/","markdown_url":"https://b2binfluencer.marketing/creators/jamie-herman.md","descriptor":"Jamie Herman is an accountant who works on tax planning and accounting services. Jamie also shares practical lessons on building an accounting practice and developing referral relationships.","linkedin_followers":7167,"linkedin_url":"https://www.linkedin.com/in/jamie-herman-bas-mtax-cpa-ca-29048329","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jamie-herman.webp","topics":[],"audiences":[],"verdict":"Jamie Herman is useful for providing thought leadership on building accounting practices and developing professional referral relationships.","best_for":"Boutique accounting or tax advisory firms seeking content on practice building and professional growth.","not_for":"Consumer tax-filing apps or brands targeting individual do-it-yourself filers.","takeaways":["Giving unpaid tax-planning presentations can generate significant recurring work.","Referral relationships should depend on professional fit rather than immediate return.","Mentorship is key to growing a practice by developing people."],"check_first":"Confirm audience demographics and engagement on practice-building posts before committing budget.","main_ideas":["Teach first; useful relationships can follow","A referral should depend on fit, not a promised return","Grow a practice by developing people, not just adding capacity"],"partnership_formats":[],"partnership_url":null,"brands":["IPBC (later renamed CPB)","TaxNetPro","TaxFind"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"aileen-martinez","url":"https://b2binfluencer.marketing/creators/aileen-martinez/"},{"id":"ren-e-s","url":"https://b2binfluencer.marketing/creators/ren-e-s/"},{"id":"david-safeer","url":"https://b2binfluencer.marketing/creators/david-safeer/"}],"engagement":null},{"id":"dario-salice","name":"Dario Salice","url":"https://b2binfluencer.marketing/creators/dario-salice/","markdown_url":"https://b2binfluencer.marketing/creators/dario-salice.md","descriptor":"Dario Salice is a co-host of The Inverted Podcast, where Salice discusses cybersecurity, digital identity, and technology with guests. Salice's posts highlight episodes on securing AI agents, updating cybersecurity advice, and applying the Business Model Canvas to security and AI-driven product development.","linkedin_followers":3364,"linkedin_url":"https://www.linkedin.com/in/dasali","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dario-salice.webp","topics":["artificial-intelligence","cybersecurity","agentic-ai"],"audiences":["security-practitioners"],"verdict":"Dario Salice is most useful for podcast conversations on cybersecurity, digital identity, and AI product decisions.","best_for":"Cybersecurity brands exploring agentic AI and digital identity podcast sponsorship or collaboration.","not_for":"Security-awareness training vendors seeking broad employee reach, sponsor inventory, and listener demographics.","takeaways":["Security fundamentals hold, but the systems they protect are changing.","Widely repeated security advice can itself be a risk.","Security decisions belong in the business strategy conversation."],"check_first":"Ask for recent episode results, platform distribution, and listener employer, function, and seniority data.","main_ideas":["Security fundamentals hold, but the systems they protect are changing","Widely repeated security advice can itself be a risk","Security decisions belong in the business strategy conversation","A guest with real credentials carries the episode","Content should be usable, not just interesting"],"partnership_formats":[],"partnership_url":null,"brands":["The Inverted Podcast","OpenAI","Hacklore.org"],"posts_cited":9,"latest_post":"2026-09-21","similar":[{"id":"adrienne-benton","url":"https://b2binfluencer.marketing/creators/adrienne-benton/"},{"id":"jeremy-clark","url":"https://b2binfluencer.marketing/creators/jeremy-clark/"},{"id":"phill-keaney-bolland","url":"https://b2binfluencer.marketing/creators/phill-keaney-bolland/"}],"engagement":null},{"id":"joy-duemke","name":"Joy Duemke","url":"https://b2binfluencer.marketing/creators/joy-duemke/","markdown_url":"https://b2binfluencer.marketing/creators/joy-duemke.md","descriptor":"Joy Duemke writes and speaks about blood supply resilience, partnerships between blood manufacturers and blood centers, and changes in blood product manufacturing, including platelet production and cell collection for gene therapy.","linkedin_followers":1866,"linkedin_url":"https://www.linkedin.com/in/joy-duemke-339a922","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Joy Duemke is most useful for concise views on blood supply resilience and blood product manufacturing.","best_for":"A blood technology or biotech company seeking partnerships and resilience thought leadership.","not_for":"Consumer reach, quick product sales, or direct clinical outcome claims.","takeaways":["Partnerships between manufacturers and blood centers should be built before a crisis, not during one.","Automated whole-blood platelet processing relates to supply, efficiency, and consistency.","Cell collection for gene therapy can be difficult for some genetic hemoglobinopathy patients."],"check_first":"Confirm audience analytics, job titles, and any sponsorship terms before contacting them.","main_ideas":["The blood supply's support system stays invisible until it fails, so partnerships should be built before a crisis","Disruption is something to grow through, and the way forward is one voice aimed at policymakers","Technical bottlenecks in collection and manufacturing are addressed through professional education","Crediting partners and faculty by name is part of the argument"],"partnership_formats":[],"partnership_url":null,"brands":["AABB","America's Blood Centers","Wiley Health Learning","Terumo Blood and Cell Technologies","Substack"],"posts_cited":12,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"christoph-papenfuss","name":"Christoph Papenfuss","url":"https://b2binfluencer.marketing/creators/christoph-papenfuss/","markdown_url":"https://b2binfluencer.marketing/creators/christoph-papenfuss.md","descriptor":"Christoph Papenfuss shares updates on industrial AI and manufacturing data, including Litmus partnerships, customer applications, and industry events.","linkedin_followers":5112,"linkedin_url":"https://www.linkedin.com/in/cpapenfuss","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christoph-papenfuss.webp","topics":["artificial-intelligence","industrial-ai"],"audiences":[],"verdict":"Christoph Papenfuss is most useful for explaining why industrial AI projects stall on manufacturing data.","best_for":"A manufacturing software or industrial data vendor needing a European conference session on stalled industrial AI.","not_for":"A consumer technology brand or general-interest media outlet seeking mass-market, vendor-neutral AI commentary.","takeaways":["Industrial AI rarely fails at the model; fragmented, inconsistently structured data and missing context stall projects.","One-off efforts that cannot be replicated across sites are the problem.","Legacy historians are expensive and too rigid for AI-era data work."],"check_first":"Confirm whether they will use pointed, competitor-contrasting framing and provide attendance or audience data.","main_ideas":["Industrial AI fails on the data layer, not the model","Success means the same approach working across sites, not one good pilot","Legacy historians are expensive and too rigid for AI-era data work","Practical approaches over theory","Credibility is built through partners and analyst recognition"],"partnership_formats":["Co-hosted partner webinar","Joint in-person workshop or industry event"],"partnership_url":null,"brands":["Litmus","InfluxData","Solita","Databricks","delaware BeLuxe"],"posts_cited":14,"latest_post":"2026-09-28","similar":[{"id":"vijay-mehra","url":"https://b2binfluencer.marketing/creators/vijay-mehra/"},{"id":"michael-freedman","url":"https://b2binfluencer.marketing/creators/michael-freedman/"},{"id":"abhijeet-mishra","url":"https://b2binfluencer.marketing/creators/abhijeet-mishra/"}],"engagement":null},{"id":"mohamed-mousa","name":"Mohamed Mousa","url":"https://b2binfluencer.marketing/creators/mohamed-mousa/","markdown_url":"https://b2binfluencer.marketing/creators/mohamed-mousa.md","descriptor":"Mohamed Mousa writes about cybersecurity, with a focus on securing autonomous AI agents through stronger identity controls, limited permissions, monitoring, and governance.","linkedin_followers":18248,"linkedin_url":"https://www.linkedin.com/in/mohamedsaadmousa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mohamed-mousa.webp","topics":["artificial-intelligence","cybersecurity","incident-response"],"audiences":[],"verdict":"Useful for explaining how to secure autonomous AI agents to enterprise security leaders.","best_for":"A cybersecurity vendor selling AI-agent security or identity governance to enterprise security leaders.","not_for":"Consumer or small-business awareness campaigns, or hands-on build-along workshops needing code and demos.","takeaways":["Six domains for securing autonomous AI agents, from design to governance and decommissioning.","Human response times are obsolete against machine-speed AI threats, so guardrails are needed.","A revenue analytics post covers forecasting demand, pricing, and optimizing campaigns."],"check_first":"Ask for platform analytics or audience survey data on job function and seniority.","main_ideas":["Autonomous agents need security designed in before they run, not bolted on after","Human-speed security workflows cannot answer machine-speed AI threats","Security is also a pricing and revenue problem"],"partnership_formats":[],"partnership_url":null,"brands":["The Security Digest","MagnaAI","Trend Micro"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"bill-staples","url":"https://b2binfluencer.marketing/creators/bill-staples/"},{"id":"val-tsanev","url":"https://b2binfluencer.marketing/creators/val-tsanev/"},{"id":"deepen-desai","url":"https://b2binfluencer.marketing/creators/deepen-desai/"}],"engagement":null},{"id":"scott-varner","name":"Scott Varner","url":"https://b2binfluencer.marketing/creators/scott-varner/","markdown_url":"https://b2binfluencer.marketing/creators/scott-varner.md","descriptor":"Scott Varner works on customer-feedback programs, helping businesses turn win-loss, churn, and customer-satisfaction feedback into practical action. Varner's LinkedIn posts discuss buyer interviews and customer insight, and describe their work at Clozd.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/varnerscott","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-varner.webp","topics":["sales","sales-enablement","go-to-market"],"audiences":[],"verdict":"Scott Varner is most useful for turning win-loss, churn, and satisfaction feedback into practical action.","best_for":"Best for a B2B SaaS company rebuilding win-loss and churn analysis with buyer-stated reasons.","not_for":"Not for a win-loss or feedback software vendor seeking a paid endorsement judged on reach.","takeaways":["CRM reason codes are not an explanation, so ask the buyer.","Neutrality is the reason to use a third party.","The scarce skill is turning feedback into action."],"check_first":"Confirm partnership terms, booking route, and audience data before budgeting.","main_ideas":["CRM reason codes are not an explanation — ask the buyer","Neutrality is the reason to use a third party","The scarce skill is turning feedback into action","Feedback belongs in go-to-market decisions, not a retrospective report","Match the method to the program's maturity"],"partnership_formats":[],"partnership_url":null,"brands":["Clozd"],"posts_cited":10,"latest_post":"2026-08-26","similar":[],"engagement":null},{"id":"ben-volkow","name":"Ben Volkow","url":"https://b2binfluencer.marketing/creators/ben-volkow/","markdown_url":"https://b2binfluencer.marketing/creators/ben-volkow.md","descriptor":"Ben Volkow shares commentary on post-quantum cryptography and organizational quantum readiness, including cryptography inventories, risk assessment, and migration planning. Volkow's posts describe QIZ Security as helping organizations with that work.","linkedin_followers":11232,"linkedin_url":"https://www.linkedin.com/in/benvolkow","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-volkow.webp","topics":["post-quantum-cryptography"],"audiences":[],"verdict":"Most useful as a post-quantum cryptography policy and quantum-readiness voice for co-marketing or advisory content.","best_for":"A cybersecurity vendor or consultancy seeking a post-quantum cryptography thought-leadership voice for co-marketing or advisory work.","not_for":"Broad-reach sponsorship or non-specialist awareness campaigns needing measured demographic targeting and long-form technical tutorials.","takeaways":["Policy has moved post-quantum cryptography from research topic to operational mission.","The mandate is not the bottleneck; funding, sector timelines, and production-ready products are.","Readiness sequence: discover cryptography, maintain inventory, map CBOM dependencies, prioritize risk, govern migration."],"check_first":"Confirm broader body of work and audience demographics before contacting them.","main_ideas":["Policy has moved post-quantum cryptography from research topic to operational mission","The mandate is not the bottleneck — funding, sector timelines, and production-ready products are","Readiness runs from cryptographic discovery to a governed migration roadmap","\"Harvest now, decrypt later\" is the spending argument, not the deadline","Quantum readiness is framed as a decade-scale mission, advanced through partners and markets"],"partnership_formats":[],"partnership_url":null,"brands":["QIZ Security","Evolution Equity Partners","Innovate Cybersecurity Summit"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"chaitanya-challa","url":"https://b2binfluencer.marketing/creators/chaitanya-challa/"},{"id":"bryant-d-nielson","url":"https://b2binfluencer.marketing/creators/bryant-d-nielson/"},{"id":"nick-sullivan","url":"https://b2binfluencer.marketing/creators/nick-sullivan/"}],"engagement":null},{"id":"ronna-belinky","name":"Ronna Belinky","url":"https://b2binfluencer.marketing/creators/ronna-belinky/","markdown_url":"https://b2binfluencer.marketing/creators/ronna-belinky.md","descriptor":"Ronna Belinky runs Workflows by Ronna and helps small business owners and solopreneurs improve their workflows, including by making time for the work of running their businesses.","linkedin_followers":528,"linkedin_url":"https://www.linkedin.com/in/ronna-belinky-701021265","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ronna-belinky.webp","topics":["startup"],"audiences":["small-business-owners"],"verdict":"Useful as a guest expert on time-blocking and workflow systems for solopreneurs and small business owners.","best_for":"A small business consulting firm booking a guest expert session on time-blocking and workflow systems.","not_for":"A direct-to-consumer brand wanting paid sponsored posts with a discount code and broad reach.","takeaways":["They advise blocking time every week for working on the business, not just in it.","They discuss peer support through the Dear FoundHer Forum and podcast conversations.","They say joy needs scheduled time, not just good intentions."],"check_first":"Confirm reach, ask for recent post impressions and commenter roles, and clarify attendance source.","main_ideas":["Working on the business is as important as working in it","How to make the time: weekly blocks, a full day, or one calendar entry","Joy needs scheduled time, not just good intentions","Peer community as business infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["Workflows by Ronna","Dear FoundHer","The Real and the Woo"],"posts_cited":9,"latest_post":"2026-08-31","similar":[],"engagement":null},{"id":"ceri-davies","name":"Ceri Davies","url":"https://b2binfluencer.marketing/creators/ceri-davies/","markdown_url":"https://b2binfluencer.marketing/creators/ceri-davies.md","descriptor":"Ceri Davies works in airline service and operations at British Airways, with a focus on premium service and onboard catering. Davies describes experience across customer service, airports, loyalty, onboard experience and training, and a current secondment in catering operations at Heathrow and Gatwick.","linkedin_followers":3028,"linkedin_url":"https://www.linkedin.com/in/ceri-davies-luxuryservicespecialist","youtube_url":null,"photo_url":null,"topics":["leadership"],"audiences":[],"verdict":"Ceri Davies is most useful for specialist crew-facing or trade-facing airline catering and onboard service work.","best_for":"An airline catering or onboard experience brand seeking premium service standards and cross-team collaboration.","not_for":"A consumer travel-gear brand wanting paid creator posts, tracked sales, and a published rate card.","takeaways":["A workshop brought Newrest Gatwick, BA Engineering Cardiff, BA Safety, logistics, crew and catering operations together.","A Gatwick crew roadshow shared catering products and onboard service standards, with questions and feedback.","Davies describes more than 18 roles and five countries across airline service and operations."],"check_first":"Confirm the commercial route, approvals, audience data, and workshop or roadshow outcomes before contacting them.","main_ideas":["Cross-team work happens in the room, not in a document","Crew learn what they serve by tasting it and asking questions","Range across roles, countries and languages is the qualification","Service careers are made by people, so development is part of the work","Safety and sustainability are standing themes, though the posts stay at awareness level"],"partnership_formats":[],"partnership_url":null,"brands":["British Airways","Newrest","Oneworld"],"posts_cited":9,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"ferdinand-goetzen","name":"Ferdinand Goetzen","url":"https://b2binfluencer.marketing/creators/ferdinand-goetzen/","markdown_url":"https://b2binfluencer.marketing/creators/ferdinand-goetzen.md","descriptor":"Ferdinand Goetzen shares perspectives on B2B marketing, content strategy, and practical AI adoption. Their posts discuss making content distinctive, testing AI workflows in real marketing work, and gathering input from B2B marketing leaders.","linkedin_followers":11596,"linkedin_url":"https://www.linkedin.com/in/ferdinandgoetzen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ferdinand-goetzen.webp","topics":["artificial-intelligence","content-marketing","b2b-content-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Ferdinand Goetzen is most useful for B2B content strategy and practical AI adoption perspectives.","best_for":"A B2B martech brand wanting content on practical AI workflow adoption for in-house teams.","not_for":"A high-volume sponsored post package with rates, reach guarantees, and demographic targeting.","takeaways":["Content marketing no longer works by default, so distinctiveness is the test.","AI workflows fail in real use because they are built without marketing knowledge.","Test AI in a safe environment before implementing it where it counts."],"check_first":"Confirm commercial terms and recent sponsored results on comparable AI workflow topics.","main_ideas":["Content marketing no longer works by default, so distinctiveness is the test","AI workflows fail in real use because they are built without marketing knowledge","Test AI in a safe environment before implementing it where it counts","Original research built by recruiting the right respondents, not the largest sample"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"mansoor-ali","url":"https://b2binfluencer.marketing/creators/mansoor-ali/"},{"id":"jake-huber","url":"https://b2binfluencer.marketing/creators/jake-huber/"},{"id":"raymond-c","url":"https://b2binfluencer.marketing/creators/raymond-c/"}],"engagement":null},{"id":"celina-peerman","name":"Celina Peerman","url":"https://b2binfluencer.marketing/creators/celina-peerman/","markdown_url":"https://b2binfluencer.marketing/creators/celina-peerman.md","descriptor":"Celina Peerman works on leadership development and organizational change. Their work includes helping leaders prepare people for workplace changes such as AI adoption, through training, classes, and coaching.","linkedin_followers":7821,"linkedin_url":"https://www.linkedin.com/in/drcelinapeerman","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/celina-peerman.webp","topics":["artificial-intelligence","leadership","workforce-development","leadership-development","change-management"],"audiences":[],"verdict":"Most useful for leadership development and helping leaders prepare people for workplace change, including AI adoption.","best_for":"A leadership development company building a human-centered AI adoption or change management course.","not_for":"A technical AI vendor seeking tool evaluation, deployment mechanics, or prompt-level instruction.","takeaways":["AI adoption's hard part is preparing people, not deploying technology.","Helping people understand each other moves safety, performance, and culture.","Leadership principles carry across sectors, so training should meet people where they work."],"check_first":"Confirm program outcomes, curriculum documents, learning outcomes, pricing, audience data, rates, and availability.","main_ideas":["The hard part of AI adoption is preparing people, not deploying the technology","Helping people understand each other is what moves safety, performance, and culture","Leadership principles carry across sectors, so training should meet people where they work"],"partnership_formats":["Live virtual intensive with organizational registration","On-demand leadership training library","Onsite classes and coaching","Industry association partnership"],"partnership_url":null,"brands":["American Foundry Society","The Human Side of AI at Work","Leadership Learning On Demand"],"posts_cited":11,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"elena-dyulgerova","name":"Elena Dyulgerova","url":"https://b2binfluencer.marketing/creators/elena-dyulgerova/","markdown_url":"https://b2binfluencer.marketing/creators/elena-dyulgerova.md","descriptor":"Elena Dyulgerova works on SEO for SaaS businesses. Dyulgerova's posts discuss branded search, omnichannel marketing, and helping teams move SEO work forward faster.","linkedin_followers":4805,"linkedin_url":"https://www.linkedin.com/in/elena-dyulgerova","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/elena-dyulgerova.webp","topics":["artificial-intelligence","seo","ai-search-visibility"],"audiences":[],"verdict":"Elena Dyulgerova is most useful for SaaS SEO advice on branded search and speeding up content approvals.","best_for":"A B2B SaaS company with weak branded search and slow, multi-department content approvals.","not_for":"A consumer DTC skincare brand wanting TikTok and Instagram influencer seeding and direct-response sales.","takeaways":["Branded search queries like brand pricing or vs competitor can reflect awareness built across channels.","Slow approvals and planning can delay results, such as ten departments reviewing one blog post.","A hiring post shows work spanning SEO, content, Reddit, AI search, processes, and KPIs."],"check_first":"Confirm partnership scope, pricing, deliverables, disclosure, audience data, and recent campaign results.","main_ideas":["Branded search is the trust signal most SEO teams miss","Slow execution, not weak strategy, is the recurring problem in SaaS SEO","SEO is run as a team system, with Reddit and AI search treated as ordinary service lines"],"partnership_formats":[],"partnership_url":null,"brands":["Scalerrs"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"gabe-m","name":"Gabe M.","url":"https://b2binfluencer.marketing/creators/gabe-m/","markdown_url":"https://b2binfluencer.marketing/creators/gabe-m.md","descriptor":"Gabe Martini shares and explains Shippo’s shipping products, including analytics dashboards and AI-powered workflows for e-commerce merchants.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gabemartini","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce"],"audiences":["ecommerce-operators"],"verdict":"Gabe Martini is most useful for explaining Shippo shipping analytics and AI agent workflows to e-commerce merchants.","best_for":"A shipping platform selling analytics or AI agent tooling to e-commerce operators.","not_for":"Campaigns needing independent vendor comparison, consumer lifestyle content, or non-shipping topics.","takeaways":["Shipping data is already there; merchants lack interpretation, not more data.","AI agents should let people ask for shipping outcomes instead of clicking through software.","MCP examples include comparing rates, creating labels, handling returns, and generating shipping-cost summaries."],"check_first":"Confirm whether they accept sponsored work and can share recent audience data.","main_ideas":["Shipping data is already there; what merchants lack is interpretation","AI agents should let people ask for shipping outcomes instead of clicking through software","New value should not require setup work","Shipping is complex enough that each release has to be taught, not just announced"],"partnership_formats":[],"partnership_url":null,"brands":["Shippo"],"posts_cited":12,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"muneeb-ur-rehman","name":"Muneeb Ur Rehman","url":"https://b2binfluencer.marketing/creators/muneeb-ur-rehman/","markdown_url":"https://b2binfluencer.marketing/creators/muneeb-ur-rehman.md","descriptor":"Muneeb Ur Rehman works on AI agents, workflow automation, and software integrations at Tech Monkeys. Their posts describe building repeatable agent workflows and connecting business systems to reduce manual work.","linkedin_followers":3637,"linkedin_url":"https://www.linkedin.com/in/muneeb-ur-rehman-49273385","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/muneeb-ur-rehman.webp","topics":["artificial-intelligence","ai-agents","workflow-automation","business-automation"],"audiences":[],"verdict":"Muneeb Ur Rehman is most useful for practical AI agent workflow and systems integration thinking.","best_for":"A software integration consultancy proposing AI agent workflow automation to clients.","not_for":"A campaign seeking paid reach against a defined audience.","takeaways":["Agent Factory uses specialist tools for research, specs, implementation, review, tests, and engineer checks.","Scoped first projects include reviewed CRM updates, connecting systems, automating handoffs, and checked reports.","Start with one workflow, measure the result, expand, and separate build cost from running cost."],"check_first":"Confirm recent LinkedIn analytics, reach, engagement, and audience demographic or survey data.","main_ideas":["Understand the manual handoff before choosing the technology","Use specialist agents in a controlled, repeatable process","Start with one measurable outcome and account for running costs"],"partnership_formats":[],"partnership_url":null,"brands":["Tech Monkeys","Perplexity","OpenAI","Claude"],"posts_cited":12,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"amit-bachbut","name":"Amit Bachbut","url":"https://b2binfluencer.marketing/creators/amit-bachbut/","markdown_url":"https://b2binfluencer.marketing/creators/amit-bachbut.md","descriptor":"Amit Bachbut writes about ecommerce marketing, with a focus on how AI is changing product discovery, visibility, and checkout. Bachbut's posts explain practical implications for online stores, including Shopify settings and measurement trade-offs.","linkedin_followers":11441,"linkedin_url":"https://www.linkedin.com/in/amitbachbut","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/amit-bachbut.webp","topics":["artificial-intelligence","ecommerce","seo","agentic-commerce","ai-search-visibility","ecommerce-marketing","shopify","peak-season-planning"],"audiences":["ecommerce-marketers"],"verdict":"Amit Bachbut is most useful for explaining AI-driven ecommerce discovery and Shopify checkout changes to store and agency teams.","best_for":"A Shopify agency or ecommerce platform team preparing clients for AI discovery and checkout.","not_for":"A consumer brand campaign needing shopper-facing content to drive direct seasonal sales.","takeaways":["AI is taking the decision, not the checkout.","The default setting may already have enrolled the store.","Measurement is what breaks in AI-native checkout."],"check_first":"Ask for webinar details and verify the 752% AI referral figure before client-facing use.","main_ideas":["AI is taking the decision, not the checkout","The default setting may already have enrolled the store","Measurement is what breaks in AI-native checkout","Visibility work has a deadline before peak season","Two platforms, opposite directions on the same idea"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","Google","OpenAI","Walmart","Yotpo"],"posts_cited":9,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"amanda-pond","name":"Amanda Pond","url":"https://b2binfluencer.marketing/creators/amanda-pond/","markdown_url":"https://b2binfluencer.marketing/creators/amanda-pond.md","descriptor":"Amanda Pond publishes Shelf Talker, a briefing on beauty, health and wellness businesses across retail and direct-to-consumer. It connects industry news to practical recommendations for brand decisions.","linkedin_followers":9741,"linkedin_url":"https://www.linkedin.com/in/amandammpond","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/amanda-pond.webp","topics":["ecommerce"],"audiences":[],"verdict":"Amanda Pond is most useful for turning beauty, health and wellness news into practical brand actions.","best_for":"A consumer brand consultancy wanting ongoing market intelligence and strategic guidance on beauty, health and wellness trends.","not_for":"A performance focused beauty brand seeking sponsored consumer purchase campaigns with verified demographics and engagement guarantees.","takeaways":["The CTA turns a news item into a specific action and success check.","Shelf Reset is a roundup of deals, leadership moves and closures.","Investors are paying for proof, not reach."],"check_first":"Confirm free and paid tier reach, engagement, audience data, and any sponsored placement terms.","main_ideas":["Staying current is expensive and repetitive, so the valuable work is filtering and interpreting the news","News should convert into a small test with an owner and a way to know if it worked","Investors are paying for proof, not reach"],"partnership_formats":[],"partnership_url":null,"brands":["Shelf Talker"],"posts_cited":13,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"faizan-ahmad","name":"Faizan Ahmad","url":"https://b2binfluencer.marketing/creators/faizan-ahmad/","markdown_url":"https://b2binfluencer.marketing/creators/faizan-ahmad.md","descriptor":"Faizan Ahmad is a Shopify developer who works on checkout and storefront customization, theme performance, accessibility, and conversion improvements. Their posts also discuss using AI to speed up development without replacing developers’ architectural and user-experience decisions.","linkedin_followers":4887,"linkedin_url":"https://www.linkedin.com/in/faizan33","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/faizan-ahmad.webp","topics":["artificial-intelligence","ecommerce"],"audiences":["shopify-merchants"],"verdict":"Most useful for Shopify checkout and theme development, performance, accessibility, and conversion improvements.","best_for":"A Shopify agency needing checkout, theme, performance, accessibility, or conversion work.","not_for":"Consumer brand sponsored placements or product storytelling campaigns.","takeaways":["Consolidate checkout logic with Checkout Extensions and Shopify Functions instead of stacking apps.","Express checkout can select the wrong variant, creating conversion friction.","Accessibility is part of store usability and performance, not just compliance."],"check_first":"Ask for measured results, client names, and audience role data.","main_ideas":["Own checkout logic when apps create more problems than they solve","Look for conversion friction before assuming a store needs more traffic","Keep the storefront simple by making the underlying architecture cleaner","Treat accessibility as part of the store experience, not just risk management","Use AI to speed up development, while leaving product decisions to developers"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"daran-adair","name":"Daran Adair","url":"https://b2binfluencer.marketing/creators/daran-adair/","markdown_url":"https://b2binfluencer.marketing/creators/daran-adair.md","descriptor":"Daran Adair shares guidance on evaluating franchise opportunities, with a focus on customer habits, day-to-day operations, franchisor support, and whether a business fits a buyer’s market and circumstances. Adair draws on more than 30 years in restaurants and hospitality, as stated in a LinkedIn post.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/daran-adair-service-hospitality-integrity","youtube_url":null,"photo_url":null,"topics":["unit-economics"],"audiences":[],"verdict":"Most useful for explaining how to test franchise operational viability and market fit.","best_for":"A private equity firm evaluating a multi-brand franchise platform.","not_for":"A direct-to-consumer lifestyle campaign measured on reach and engagement.","takeaways":["Repeat visits and consistent service on a busy day test whether a food concept fits routines.","A recognizable brand is not proof of a sound investment.","The Chatime post lists prep, inventory, staffing, speed, waste, store economics, support."],"check_first":"Confirm commercial terms, audience data, and the missing Ask Daran video.","main_ideas":["Start with customers’ routines, not a franchise concept’s appeal","A recognizable brand is not proof of a sound investment","Ask specific questions to understand what ownership involves"],"partnership_formats":[],"partnership_url":null,"brands":["Franchise Grade","Chatime","everbowl"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"rupinder-singh","name":"Rupinder Singh","url":"https://b2binfluencer.marketing/creators/rupinder-singh/","markdown_url":"https://b2binfluencer.marketing/creators/rupinder-singh.md","descriptor":"Rupinder Singh creates LinkedIn content and podcast episodes about product management, especially AI product management, and shares career guidance for aspiring PMs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rupindersinghpm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rupinder-singh.webp","topics":["artificial-intelligence","product-management"],"audiences":["founders"],"verdict":"Rupinder Singh is most useful for reaching product leaders with arguments about AI product decisions, evaluation, and distribution.","best_for":"A B2B AI infrastructure vendor targeting product leaders and founders on AI product decisions.","not_for":"A consumer brand wanting guaranteed reach, fixed sponsorship formats, and published rate card.","takeaways":["The hard part of AI product work is deciding under uncertainty, not prompting.","AI projects fail at distribution, and much AI PM advice does not survive the job.","AI makes products adaptive, so one product can become millions of experiences."],"check_first":"Confirm sponsorship terms, audience demographics, and whether podcast episodes are available.","main_ideas":["The hard part of AI product work is deciding under uncertainty, not prompting","AI projects fail at distribution, and much AI PM advice does not survive contact with the job","AI makes products adaptive, so one product can become millions of experiences","Getting people into product roles is a working priority, backed by mentoring and career resources"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-06","similar":[],"engagement":null},{"id":"ben-hood","name":"Ben Hood","url":"https://b2binfluencer.marketing/creators/ben-hood/","markdown_url":"https://b2binfluencer.marketing/creators/ben-hood.md","descriptor":"Ben Hood writes about B2B sales and revenue operations, including building SDR teams, improving sales data capture, and using AI in go-to-market work.","linkedin_followers":3486,"linkedin_url":"https://www.linkedin.com/in/benjaminrhood","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-hood.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales","sales-development"],"audiences":[],"verdict":"Most useful for practical B2B sales and RevOps ideas on SDR hiring, data capture, and AI tools.","best_for":"A B2B SaaS company building an SDR function and improving sales data for AI.","not_for":"Consumer brands or campaigns seeking paid reach, sponsorship, or a media kit.","takeaways":["Consider door-to-door home-services sellers for SDR roles because they are used to rejection.","Fix data capture before buying AI: find uncaptured interactions and unlinked call recordings.","Built an outreach tool with Power Automate and AI without adding new technology."],"check_first":"Ask for audience survey results, platform demographics, and recent performance on comparable posts.","main_ideas":["Hire SDRs for resilience, not SaaS résumés","Fix data capture before buying AI for sales","Use AI to build inside the stack you already have","Position a product around what rivals have not commoditized"],"partnership_formats":[],"partnership_url":null,"brands":["Gong","Microsoft Power Automate"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"nick-laiuppa","name":"Nick LaIuppa","url":"https://b2binfluencer.marketing/creators/nick-laiuppa/","markdown_url":"https://b2binfluencer.marketing/creators/nick-laiuppa.md","descriptor":"Nick LaIuppa shares practical marketing advice for private schools, including how to choose a distinct position, prioritize marketing work, and plan budgets and success measures.","linkedin_followers":2097,"linkedin_url":"https://www.linkedin.com/in/nick-laiuppa-22b48395","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","brand-positioning"],"audiences":[],"verdict":"Nick LaIuppa offers practical marketing advice for private schools on positioning, priorities, and planning.","best_for":"A private or independent school with a small marketing team wants help clarifying positioning and building foundational plans.","not_for":"High-reach sponsored placements or paid social campaigns aimed at parents and measured by impressions.","takeaways":["Schools should choose a distinct position instead of interchangeable claims like founding date or alumni.","Foundations such as differentiation, follow-up and tracking come before tours, chatbots and ambassadors.","A plan should name break-even enrollment cost and criteria for continuing campaigns."],"check_first":"Ask for recent results on comparable posts and a follower breakdown by role and school type.","main_ideas":["Choose one position: the usual school claims are interchangeable","Fix the foundations before paying for tours, ambassadors, and chatbots","A marketing plan is unfinished until it names the break-even enrollment cost and criteria for continuing"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-03-18","similar":[{"id":"alton-delane","url":"https://b2binfluencer.marketing/creators/alton-delane/"},{"id":"jason-vana","url":"https://b2binfluencer.marketing/creators/jason-vana/"},{"id":"victor-adolph","url":"https://b2binfluencer.marketing/creators/victor-adolph/"}],"engagement":null},{"id":"david-campbell","name":"David Campbell","url":"https://b2binfluencer.marketing/creators/david-campbell/","markdown_url":"https://b2binfluencer.marketing/creators/david-campbell.md","descriptor":"David Campbell writes about Tropic’s shift toward AI-powered procurement software, including procurement agents designed to automate purchasing and spend-management tasks.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/davidtropic","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-campbell.webp","topics":["artificial-intelligence","procurement","ai-in-procurement"],"audiences":["procurement-leaders","cfos"],"verdict":"Most useful for making AI procurement claims concrete and discussing automation, hiring and business change.","best_for":"A spend-management software launch or event aimed at finance, procurement and operations buyers.","not_for":"Developer-tools or ML infrastructure explainers for ML engineers needing technical architecture detail.","takeaways":["Campbell names procurement tasks like tracking purchase requests and matching invoices with contract terms.","An event post rejects a simple answer to when companies should automate or hire.","A layoff announcement connects the AI shift to changing customer demand and affected employees."],"check_first":"Confirm current job title, paid content terms, pricing and audience analytics before committing.","main_ideas":["AI should do the work, not just make work easier","A product claim earns belief by naming the jobs it does","Automation versus hiring is an open boardroom question","Hard company decisions belong in public view"],"partnership_formats":[],"partnership_url":null,"brands":["Tropic"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"justin-etkin","url":"https://b2binfluencer.marketing/creators/justin-etkin/"},{"id":"russell-lester","url":"https://b2binfluencer.marketing/creators/russell-lester/"},{"id":"matt-barnard","url":"https://b2binfluencer.marketing/creators/matt-barnard/"}],"engagement":null},{"id":"travis-bittecuffer","name":"Travis Bittecuffer","url":"https://b2binfluencer.marketing/creators/travis-bittecuffer/","markdown_url":"https://b2binfluencer.marketing/creators/travis-bittecuffer.md","descriptor":"Travis Bittecuffer writes about technology leadership, cybersecurity, and connecting technology decisions with business goals and the people who rely on them.","linkedin_followers":2733,"linkedin_url":"https://www.linkedin.com/in/imtravis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/travis-bittecuffer.webp","topics":["leadership","cybersecurity","risk-management","identity-security"],"audiences":["security-leaders"],"verdict":"Travis Bittecuffer is most useful for thought leadership on technology leadership, cybersecurity, identity risk, and business alignment.","best_for":"A cybersecurity or identity vendor campaign aimed at technology and security leaders.","not_for":"Campaigns needing hands-on product content, implementation walkthroughs, benchmarks, or testable product claims.","takeaways":["Trust, communication, accountability, and service matter more than infrastructure alone in technology leadership.","An attacker using a legitimate account may appear as a trusted user and evade safeguards.","Cybersecurity is like insurance: it reduces risk and limits damage, not guarantees against harm."],"check_first":"Confirm terms, format, audience demographics, engagement data, and partnership contact channel.","main_ideas":["Technology leadership is a people problem, and alignment is the job","The most serious technology risk is compromised identity, not the obvious threats","Cybersecurity spending works more like insurance than like prevention","Four capabilities turn IT from a support function into a business accelerator"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"shahria-naz","name":"Shahria Naz","url":"https://b2binfluencer.marketing/creators/shahria-naz/","markdown_url":"https://b2binfluencer.marketing/creators/shahria-naz.md","descriptor":"Shahria Naz works on email marketing and e-commerce websites. Their posts describe building Klaviyo email and SMS flows, campaigns, segmentation and signup forms, as well as designing WordPress and WooCommerce stores.","linkedin_followers":1825,"linkedin_url":"https://www.linkedin.com/in/shahria-naz","youtube_url":null,"photo_url":null,"topics":["ecommerce","email-marketing","ecommerce-marketing"],"audiences":["ecommerce-brands"],"verdict":"Most useful for building and connecting Klaviyo email and SMS flows, segmentation, signup forms, campaigns, and WordPress or WooCommerce storefronts.","best_for":"A B2B ecommerce agency or brand needing Klaviyo implementation for retail clients.","not_for":"Paid creator sponsorship, audience reach guarantees, or affiliate placements.","takeaways":["Build the email system, not just a campaign.","Send the right message to the right person at the right time.","Treat the storefront as part of the e-commerce experience."],"check_first":"Ask for named clients, measured results, and inspectable Klaviyo or WooCommerce project examples.","main_ideas":["Build the email system, not just a campaign","Send the right message to the right person at the right time","Connect strategy, design and automation","Treat the storefront as part of the e-commerce experience"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Mailchimp","WordPress","Figma","Canva","Bagloom"],"posts_cited":12,"latest_post":"2026-09-11","similar":[],"engagement":null},{"id":"stefan-carrington","name":"Stefan Carrington","url":"https://b2binfluencer.marketing/creators/stefan-carrington/","markdown_url":"https://b2binfluencer.marketing/creators/stefan-carrington.md","descriptor":"Stefan Carrington works on B2B eCommerce marketing, including paid-search targeting and ways to use event data to support advertising and sales follow-up. Carrington's posts also explore using postcode and property data to find locations associated with stronger Google Ads customers.","linkedin_followers":1603,"linkedin_url":"https://www.linkedin.com/in/stefancarrington","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stefan-carrington.webp","topics":["ecommerce","paid-ads","b2b-marketing","google-ads","event-marketing"],"audiences":["performance-marketers"],"verdict":"Stefan Carrington is most useful for B2B eCommerce paid-search and event-data marketing questions, especially Google Ads location targeting.","best_for":"A B2B eCommerce or adtech vendor selling geographic targeting for Google Ads to UK PPC specialists.","not_for":"An event-data vendor competing with the Events PPC Plug-In, or a consumer automotive aftermarket retailer buying on reach.","takeaways":["They tested Google Ads performance against UK postcode and property data for micro-locations.","They launched the Events PPC Plug-In to turn event data into ad targeting.","They wrote up a 2019 growth-hacking conference talk as an article."],"check_first":"Confirm recent results and audience data for comparable Google Ads and location-intelligence posts.","main_ideas":["Geography is an underused signal in paid search","Event budgets should keep working after the event","Publishing the question, not just the answer","Routine service triggers belong in eCommerce strategy","Conference talks get written up and turned into content"],"partnership_formats":[],"partnership_url":null,"brands":["WRD","Southern Manufacturing & Electronics","ReportConsultant"],"posts_cited":13,"latest_post":"2026-09-20","similar":[],"engagement":null},{"id":"bob-gafvert","name":"Bob Gafvert","url":"https://b2binfluencer.marketing/creators/bob-gafvert/","markdown_url":"https://b2binfluencer.marketing/creators/bob-gafvert.md","descriptor":"Bob Gafvert shares how Carbon’s additive-manufacturing materials and software can help robotics and industrial teams develop and produce durable, application-specific parts.","linkedin_followers":3630,"linkedin_url":"https://www.linkedin.com/in/bobgafvert","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bob-gafvert.webp","topics":["robotics"],"audiences":[],"verdict":"Bob Gafvert is most useful for focused technical posts about additive manufacturing for robotics and industrial parts.","best_for":"Focused technical campaigns about additive manufacturing and parts for robotics or industrial applications.","not_for":"Broad reach campaigns, competing materials endorsements, or fixed ongoing publishing schedules.","takeaways":["New gripper geometry or material changes can mean waiting weeks for tooling or samples.","Operating conditions shape material needs across defense, construction, data-center robots, and underwater drones.","A grandfather figurine print-time calculation introduces elastomer properties including durability and sanitizability."],"check_first":"Confirm conflicts, audience data, performance figures, sponsorship packages, pricing, and recurring publishing options.","main_ideas":["Faster iteration can change the production decision","Material choice should match the conditions a part will face","Technical ideas can start with a concrete, memorable demonstration"],"partnership_formats":[],"partnership_url":null,"brands":["Carbon","IMTS - International Manufacturing Technology Show"],"posts_cited":11,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"roxanne-smith","name":"Roxanne Smith","url":"https://b2binfluencer.marketing/creators/roxanne-smith/","markdown_url":"https://b2binfluencer.marketing/creators/roxanne-smith.md","descriptor":"Roxanne Smith shares practical marketing guidance on CRM, customer-journey tracking, and bringing funnel data together to help businesses make better marketing decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/roxannehsmith","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roxanne-smith.webp","topics":[],"audiences":["small-business-owners"],"verdict":"Roxanne Smith is most useful for practical guidance on CRM, customer-journey tracking, and connected funnel data for marketing decisions.","best_for":"A B2B SaaS campaign about improving funnel tracking and data integration.","not_for":"Consumer product-launch influencer campaign needing sponsored short-form video and measurable sales lift.","takeaways":["Decision quality depends on data reliability, so check where data comes from.","Bring data from landing-page tools, CRM software, and calendar tools into one dashboard.","A 2023 post addresses small business cost concerns about CRM and offers a short statistics guide."],"check_first":"Confirm comparable past results, a sample dashboard, and client-side implementation examples.","main_ideas":["Decisions are only as good as the data behind them","Bring marketing systems into one dashboard instead of jumping between platforms","Map the customer journey before trying to optimize the funnel","Make CRM value legible to small businesses"],"partnership_formats":[],"partnership_url":null,"brands":["Zenova","Google Analytics"],"posts_cited":10,"latest_post":"2026-09-20","similar":[{"id":"aman-jabeen","url":"https://b2binfluencer.marketing/creators/aman-jabeen/"},{"id":"michael-stratta","url":"https://b2binfluencer.marketing/creators/michael-stratta/"},{"id":"bobby-christy","url":"https://b2binfluencer.marketing/creators/bobby-christy/"}],"engagement":null},{"id":"farah-nyadu","name":"Farah Nyadu","url":"https://b2binfluencer.marketing/creators/farah-nyadu/","markdown_url":"https://b2binfluencer.marketing/creators/farah-nyadu.md","descriptor":"Farah Nyadu runs a paid advertising agency that helps seven-figure e-commerce brands scale Meta ads profitably.","linkedin_followers":5129,"linkedin_url":"https://www.linkedin.com/in/farah-nyadu-aca-05104b140","youtube_url":null,"photo_url":null,"topics":["ecommerce","paid-ads","meta-ads"],"audiences":[],"verdict":"Farah Nyadu helps seven-figure e-commerce brands scale Meta ads profitably through an agency.","best_for":"Seven-figure DTC brands spending enough on Meta and able to ship creative weekly.","not_for":"Not for sponsored placements or smaller, cautious brands that cannot fund several campaigns.","takeaways":["They report cutting 47 campaigns down to 8 to improve signal.","They report 40 to 60 new ad assets monthly for brands scaling past $500k.","They say winning creative wears out within 7 to 14 days."],"check_first":"Confirm full case studies, the complete fashion comparison, and whether sponsorships are available.","main_ideas":["Creative output, not targeting, limits a Meta account at scale","Raise budgets fast once performance signals are met","Consolidate campaigns so each one receives enough signal","More creative, fewer campaigns: the two structural arguments pull in opposite directions","Priorities point to seven-figure DTC and quiet-luxury fashion"],"partnership_formats":["Paid ads agency engagement"],"partnership_url":null,"brands":["TOTEME","FRANKIE SHOP"],"posts_cited":10,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"shennice-cleckley","name":"Shennice Cleckley","url":"https://b2binfluencer.marketing/creators/shennice-cleckley/","markdown_url":"https://b2binfluencer.marketing/creators/shennice-cleckley.md","descriptor":"Shennice Cleckley works on community development and technology-driven approaches to food assistance. In Cleckley's posts, they describe work with Grace In Action CDC and Melanin Innovations to reduce the logistics involved in traditional food pantries and support economic mobility.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shennicecleckley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/shennice-cleckley.webp","topics":["supply-chain"],"audiences":[],"verdict":"Shennice Cleckley is most useful for explaining cloud-based pantry operations and community food assistance logistics.","best_for":"A nonprofit technology company introducing cloud-based pantry tools to churches and community organizations.","not_for":"A consumer lifestyle brand seeking broad awareness with general shoppers and no community services link.","takeaways":["Traditional food pantries create a hidden logistics tax: expiration dates, storage, and inventory work.","Cloud-based food access can replace physical boxes and reduce warehouse work for volunteers.","The approach aims to protect volunteers, reclaim church space, and support families with dignity."],"check_first":"Confirm partnership arrangement, audience reach, rates, deliverables, exclusivity, disclosure, and outcome data.","main_ideas":["Traditional food assistance charges organizations a hidden \"logistics tax\"","Replace physical boxes with cloud-based food access","Protect volunteers and reclaim church space","Treat food assistance as one part of systems-level economic change","Convene decision-makers rather than argue post by post"],"partnership_formats":[],"partnership_url":null,"brands":["Grace In Action CDC","Melanin Innovations","South Carolina Voyager"],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"jess-mand","name":"Jess Mand","url":"https://b2binfluencer.marketing/creators/jess-mand/","markdown_url":"https://b2binfluencer.marketing/creators/jess-mand.md","descriptor":"Jess Mand creates ExecutiveEDGE articles and interviews with business and technology leaders about AI, data architecture, governance, and changing executive roles.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jessmand","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jess-mand.webp","topics":["artificial-intelligence","leadership","ai-governance"],"audiences":[],"verdict":"Most useful for interview-based articles that connect AI to data architecture, governance, and executive roles.","best_for":"An enterprise software campaign aimed at CIOs and CHROs on AI governance and leadership.","not_for":"Developer tools seeking tutorials, code walkthroughs, benchmarks, or self-serve engineer signups.","takeaways":["AI builds on existing systems, so weak data practices or vulnerabilities can be amplified.","Governance has to be built while rules are still being written, using flexible frameworks.","AI changes what executives do, giving leaders the name Supermanager."],"check_first":"Ask about sponsorship terms and audience demographics before working with them.","main_ideas":["AI exposes the data and system foundations a company already has","Governance has to be built while the rules are still being written","AI changes what executives do, not only what tools they use","Convening named practitioners is the editorial priority"],"partnership_formats":[],"partnership_url":null,"brands":["ExecutiveEDGE","TechEDGE","ESI Convergent","Tokio Marine HCC"],"posts_cited":9,"latest_post":"2026-09-22","similar":[{"id":"rob-wellen","url":"https://b2binfluencer.marketing/creators/rob-wellen/"},{"id":"anne-bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/"},{"id":"waseem-samaan","url":"https://b2binfluencer.marketing/creators/waseem-samaan/"}],"engagement":null},{"id":"sarah-toomey","name":"Sarah Toomey","url":"https://b2binfluencer.marketing/creators/sarah-toomey/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-toomey.md","descriptor":"Sarah Toomey leads procurement within Levelpath’s finance team. Toomey has built and run procurement functions at technology companies and writes about procurement processes, AI automation, and supplier relationships.","linkedin_followers":2577,"linkedin_url":"https://www.linkedin.com/in/satoomey","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","procurement","ai-in-procurement"],"audiences":["procurement-leaders"],"verdict":"Useful for procurement and finance software campaigns that need a practitioner explaining process-first AI adoption.","best_for":"Enterprise procurement or finance software vendor wanting sharper messaging for AI-assisted buying.","not_for":"Consumer or lifestyle brand seeking broad reach, product reviews, or aesthetic creator content.","takeaways":["Change the process before buying procurement software, or new tools disappoint.","AI can handle contract scanning, bid comparison, and intake triage.","Automation raises the value of supplier relationships, negotiation, and human judgment."],"check_first":"Confirm whether they offer creator partnerships, terms, rates, and audience analytics.","main_ideas":["Change the process before you buy the tool","Automation makes relationship work more valuable, not less","Speed and rigor are not opposites — buyers need visibility","AI-native as a foundation, with the process expert building the automation"],"partnership_formats":[],"partnership_url":null,"brands":["Levelpath"],"posts_cited":11,"latest_post":"2026-09-10","similar":[],"engagement":null},{"id":"amy-shuman","name":"Amy Shuman","url":"https://b2binfluencer.marketing/creators/amy-shuman/","markdown_url":"https://b2binfluencer.marketing/creators/amy-shuman.md","descriptor":"Amy Shuman facilitates strengths-based coaching and staff learning at UC Davis. Her posts describe coaching communities, Gallup Global Strengths Coach training, and work on evaluating learning impact.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/amy-shuman","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Amy Shuman is most useful for strengths-based staff coaching and learning-impact evaluation in higher education.","best_for":"A higher-education leadership consultancy running a strengths-based staff coaching and learning-evaluation program.","not_for":"A coaching-platform or HR-tech vendor seeking sponsored content, webinars, product demos, and pipeline reporting.","takeaways":["They led a division-level Student Affairs Strengths Summit with executive sponsorship and colleague-led sessions.","They co-facilitated a Gallup Global Strengths Coach certification cohort with trainer Danny Lee.","They completed an ATD Evaluating Learning Impact Certificate and shared a data visualization resource."],"check_first":"Ask for a sample evaluation plan, example report, references, availability, fees, and travel.","main_ideas":["Make strengths learning part of staff work, not just an event","Build coaching capacity through peers and shared practice","Pay attention to evaluating and communicating learning impact"],"partnership_formats":[],"partnership_url":null,"brands":["UC Davis","Gallup","Association for Talent Development (ATD)"],"posts_cited":11,"latest_post":"2026-08-31","similar":[{"id":"candace-d-washington","url":"https://b2binfluencer.marketing/creators/candace-d-washington/"},{"id":"victoria-cowart","url":"https://b2binfluencer.marketing/creators/victoria-cowart/"}],"engagement":null},{"id":"ren-e-s","name":"Renée S.","url":"https://b2binfluencer.marketing/creators/ren-e-s/","markdown_url":"https://b2binfluencer.marketing/creators/ren-e-s.md","descriptor":"Renée Silva provides bookkeeping services for small businesses, helping owners organize financial records and understand their business finances.","linkedin_followers":723,"linkedin_url":"https://www.linkedin.com/in/reneetsilva","youtube_url":null,"photo_url":null,"topics":["bookkeeping"],"audiences":["small-business-owners"],"verdict":"Most useful for practical bookkeeping guidance that helps small-business owners make buying decisions.","best_for":"Small-business advisory firms or bookkeeping-software vendors seeking practitioner-led owner education.","not_for":"Broad-reach paid campaigns, consumer finance apps, or enterprise vendors targeting larger-company finance leaders.","takeaways":["Bookkeeping should return time and energy to the owner, with monthly-hour estimates.","Owners should choose a bookkeeper by process and fit, not software familiarity.","Accounting software is a needs decision, not a default or price contest."],"check_first":"Confirm audience composition and whether they accept co-marketing or referral terms.","main_ideas":["Bookkeeping should return time and energy to the owner","Owners should choose a bookkeeper by process and fit, not software familiarity","Accounting software is a needs decision, not a default or a price contest"],"partnership_formats":[],"partnership_url":null,"brands":["QuickBooks","FreshBooks","Zoho Books","Wave","bookkeepingaz.com"],"posts_cited":9,"latest_post":"2026-09-14","similar":[],"engagement":null},{"id":"eric-eskio-lu","name":"Eric Eskioğlu","url":"https://b2binfluencer.marketing/creators/eric-eskio-lu/","markdown_url":"https://b2binfluencer.marketing/creators/eric-eskio-lu.md","descriptor":"A neurosurgeon who writes about healthcare, including AI adoption, hospital leadership, and the role of pharmacy in clinical care.","linkedin_followers":15192,"linkedin_url":"https://www.linkedin.com/in/eric-eskioglu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-eskio-lu.webp","topics":["artificial-intelligence","healthcare"],"audiences":[],"verdict":"Eric Eskioğlu is most useful for a clinician's perspective on healthcare AI adoption, hospital leadership, and health system finances.","best_for":"A healthcare AI company wanting co-authored or commissioned thought-leadership on clinical adoption.","not_for":"A consumer telehealth or DTC wellness brand wanting paid, high-reach sponsored campaigns with patient testimonials.","takeaways":["Pharmacy deserves a hospital C-suite seat, not only a bedside role.","AI adds clinical help; the open question is how medicine's gatekeepers react.","Cost and efficiency are the constraints shaping everything else in healthcare."],"check_first":"Confirm paid collaboration terms, deliverables, and audience composition before committing.","main_ideas":["Pharmacy deserves a seat in the hospital C-suite, not only a role at the bedside","AI adds clinical help; the open question is how medicine's gatekeepers will react","Cost and efficiency are the constraints shaping everything else in healthcare","Raises political forces in healthcare, then asks readers to leave politics out of the discussion"],"partnership_formats":[],"partnership_url":null,"brands":["American Medical Association"],"posts_cited":12,"latest_post":"2026-09-29","similar":[{"id":"sana-dalvi","url":"https://b2binfluencer.marketing/creators/sana-dalvi/"},{"id":"geoff-vercauteren","url":"https://b2binfluencer.marketing/creators/geoff-vercauteren/"},{"id":"buhir-rafiq","url":"https://b2binfluencer.marketing/creators/buhir-rafiq/"}],"engagement":null},{"id":"kendall-shaw","name":"Kendall Shaw","url":"https://b2binfluencer.marketing/creators/kendall-shaw/","markdown_url":"https://b2binfluencer.marketing/creators/kendall-shaw.md","descriptor":"Kendall Shaw works on ecommerce growth, including whitelisted advertising, profitability metrics, and organic TikTok Shop sales. Shaw shares lessons from building consumer brands and practical guidance for online sellers.","linkedin_followers":3184,"linkedin_url":"https://www.linkedin.com/in/kendallshaw","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kendall-shaw.webp","topics":["ecommerce","paid-ads","tiktok-shop","dtc-ecommerce","affiliate-marketing","paid-social"],"audiences":[],"verdict":"Kendall Shaw is most useful for ecommerce growth advice on whitelisted ads, MER, and organic TikTok Shop sales.","best_for":"A DTC consumer brand with $5-15M revenue already spending on paid social and opening TikTok Shop.","not_for":"A B2B software company needing long-form video, webinars, verified case studies, legal-cleared claims, and pipeline guarantees.","takeaways":["DTC client revenue rose 63% in 45 days after 55-plus whitelisted content pieces.","Shaw says MER compares total revenue with total ad spend, unlike campaign-level ROAS.","TikTok Shop playbook covers affiliates, influencer content, built-in promotions, and a 12-week roadmap."],"check_first":"Confirm the full method behind the playbook and recent comparable whitelisted-ad or TikTok Shop results.","main_ideas":["Get more revenue by distributing the same budget better, not by spending more","Plan paid social around MER and put an operator behind the numbers","Scale TikTok Shop organically, with affiliates and content doing the selling","Step away from the business to reset and network"],"partnership_formats":[],"partnership_url":null,"brands":["TikTok Shop"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"thiyagarajan-maruthavanan","name":"Thiyagarajan Maruthavanan","url":"https://b2binfluencer.marketing/creators/thiyagarajan-maruthavanan/","markdown_url":"https://b2binfluencer.marketing/creators/thiyagarajan-maruthavanan.md","descriptor":"Thiyagarajan Maruthavanan writes and builds around AI-assisted software development, including how teams can measure the work coding agents produce. Maruthavanan also discusses these ideas on the RK on AI podcast and built TokenTopper, a tool that brings Claude Code and Codex token usage into one view.","linkedin_followers":13691,"linkedin_url":"https://www.linkedin.com/in/thiyagarajan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thiyagarajan-maruthavanan.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Thiyagarajan Maruthavanan is useful for technical content on measuring AI coding agent work and questioning software assumptions.","best_for":"Developer tools brands reaching engineering leaders on AI production throughput and coding agent visibility.","not_for":"Compliance-led enterprise signature or procurement campaigns targeting Fortune 500 legal and procurement directors.","takeaways":["They distinguish AI tool cost from work moving through a software team.","They caution that faster code generation is not the same as better software.","They built TokenTopper to consolidate Claude Code and Codex token usage into one view."],"check_first":"Confirm audience seniority, demographics, performance data, and any partnership terms or formats.","main_ideas":["Measure the work AI coding agents produce, not just their cost","Faster code is not automatically better software","A new term can signal a change in how people see the work","Revisit defaults when the buyer or market has changed"],"partnership_formats":[],"partnership_url":null,"brands":["TokenTopper","Signeasy","RK on AI","Kalmantic Agentic Lab"],"posts_cited":11,"latest_post":"2026-10-16","similar":[{"id":"cole-medin","url":"https://b2binfluencer.marketing/creators/cole-medin/"},{"id":"bosun-liu","url":"https://b2binfluencer.marketing/creators/bosun-liu/"},{"id":"sunil-patro","url":"https://b2binfluencer.marketing/creators/sunil-patro/"}],"engagement":null},{"id":"dan-medlin","name":"Dan Medlin","url":"https://b2binfluencer.marketing/creators/dan-medlin/","markdown_url":"https://b2binfluencer.marketing/creators/dan-medlin.md","descriptor":"Dan Medlin works in recruiting and talent acquisition. Medlin teaches a structured STAR hiring approach for finding high achievers and presents himself as a fractional recruiting partner for growing companies.","linkedin_followers":20820,"linkedin_url":"https://www.linkedin.com/in/danmedlin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-medlin.webp","topics":["recruiting"],"audiences":["hiring-managers","startup-founders"],"verdict":"Dan Medlin is most useful for structured hiring training and fractional recruiting support for growing companies.","best_for":"A B2B recruiting firm building a hiring-manager workshop series is clearest match.","not_for":"A staffing marketplace or high-volume hourly hiring platform seeking short-form video campaigns.","takeaways":["Structured hiring is presented as the fix for gut-feel decisions.","A bad hire is framed as a financial problem, not an HR chore.","Founders should keep the final interview and hand off the pipeline."],"check_first":"Confirm course materials, audience breakdown, and recent workshop registration results.","main_ideas":["Structured hiring is presented as the fix for gut-feel decisions","A bad hire is framed as a financial problem, not an HR chore","Founders should keep the final interview and hand off the pipeline","Teaching combines a live session with an on-demand module, and attendees are encouraged to bring a colleague"],"partnership_formats":["STAR Hiring Masterclass Series enrollment","Fractional or on-demand recruiting partnership"],"partnership_url":null,"brands":["STAR Hiring Masterclass"],"posts_cited":9,"latest_post":"2026-09-30","similar":[],"engagement":null},{"id":"ray-mina","name":"Ray Mina","url":"https://b2binfluencer.marketing/creators/ray-mina/","markdown_url":"https://b2binfluencer.marketing/creators/ray-mina.md","descriptor":"Ray Mina writes about improving healthcare marketing through better patient-journey experiences and measurement that connects campaigns to patient outcomes, CRM data, and revenue.","linkedin_followers":3634,"linkedin_url":"https://www.linkedin.com/in/raymina","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ray-mina.webp","topics":["healthcare","marketing-measurement"],"audiences":[],"verdict":"Most useful for healthcare marketing measurement and patient-journey content aimed at hospital marketing leaders.","best_for":"A healthcare technology company connecting marketing CRM data to patient data for outcome-based measurement content.","not_for":"Consumer-facing awareness campaigns for hospital service lines measured by local reach and appointments.","takeaways":["Ray Mina says healthcare should feel as seamless as e-commerce, with organizational obstacles.","They say misleading data, not bad decisions, holds healthcare marketers back.","They advise connecting the patient-data source before layering on modeling and targeting."],"check_first":"Confirm audience composition, partnership terms, and whether named practitioners will join.","main_ideas":["Healthcare should feel as seamless as e-commerce, and the obstacles are organizational, not technical","Misleading data, not bad decisions, is what holds healthcare marketers back","Connect the patient-data source before layering on modeling and targeting","Take the e-commerce playbook literally: abandoned appointments, full-journey attribution, service-line ROAS"],"partnership_formats":[],"partnership_url":null,"brands":["MVP Health Care","OU Health","House Call Miami"],"posts_cited":10,"latest_post":"2026-09-22","similar":[{"id":"chris-johnson","url":"https://b2binfluencer.marketing/creators/chris-johnson/"},{"id":"pamela-shaddock","url":"https://b2binfluencer.marketing/creators/pamela-shaddock/"},{"id":"ash-davis","url":"https://b2binfluencer.marketing/creators/ash-davis/"}],"engagement":null},{"id":"leo-vieira","name":"Leo Vieira","url":"https://b2binfluencer.marketing/creators/leo-vieira/","markdown_url":"https://b2binfluencer.marketing/creators/leo-vieira.md","descriptor":"Leo Vieira works on digital manufacturing, helping clients use technology to improve manufacturing operations. Vieira's work and public posts focus on plant modernization, manufacturing execution systems (MES), operational effectiveness (OEE), and industrial AI.","linkedin_followers":1121,"linkedin_url":"https://www.linkedin.com/in/lvieira","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/leo-vieira.webp","topics":["artificial-intelligence","physical-ai"],"audiences":[],"verdict":"Most useful for practical digital manufacturing talks and advice on plant modernization, MES, OEE, and industrial AI.","best_for":"Manufacturing consultancies needing an expert speaker or advisor for executive briefings, customer events, or workshops.","not_for":"Paid creator campaigns needing rate cards, sponsorship disclosure, reach targets, or commissioned LinkedIn content.","takeaways":["Vieira argues companies should focus on problems to solve, not available tools.","A 2018 team built an autonomous indoor drone to monitor fertilizer warehouse inventory.","Vieira asks if earliest Industry 4.0 implementations are already obsolete after 15 years."],"check_first":"Confirm whether they accept sponsorships, can provide rate card and disclosure terms, and share LinkedIn analytics.","main_ideas":["Technology is a means, not the goal","Physical AI, grounded in a 2018 factory project","Industry 4.0 needs a 15-year check-in","Plant modernization is the current speaking priority","Client efficiency and first-time application set the standard"],"partnership_formats":[],"partnership_url":null,"brands":["Stefanini"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"anne-bisagno","name":"Anne Bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/","markdown_url":"https://b2binfluencer.marketing/creators/anne-bisagno.md","descriptor":"Anne Bisagno writes about cybersecurity as a business and resilience issue, with a focus on AI risks, BYOD security, and device trust.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/annebisagno","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","risk-management","zero-trust"],"audiences":["business-leaders"],"verdict":"Anne Bisagno is most useful for business-framed cybersecurity thought leadership on AI risk, BYOD governance, and device trust.","best_for":"A cybersecurity vendor selling device trust, BYOD governance, or phased Zero Trust to business and IT leaders.","not_for":"A direct-response consumer antivirus or mobile security app campaign needing installs, coupons, demos, or side-by-side tests.","takeaways":["AI is both an opportunity and a threat, so governance decides who benefits.","BYOD is a governance initiative, not simply an IT decision.","Device trust is the practical first step and should not require a rebuild."],"check_first":"Confirm terms, recent performance, audience composition, reach, disclosure practices, and review linked articles.","main_ideas":["Cybersecurity belongs on the business agenda, not the IT agenda","AI is both an opportunity and a threat, so governance decides who benefits","BYOD is a governance initiative, not simply an IT decision","Device trust is the practical first step—and it shouldn't require a rebuild","Concede the benefit first, then argue for oversight"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft 365"],"posts_cited":10,"latest_post":"2026-09-25","similar":[],"engagement":null},{"id":"akaash-joshi","name":"Akaash Joshi","url":"https://b2binfluencer.marketing/creators/akaash-joshi/","markdown_url":"https://b2binfluencer.marketing/creators/akaash-joshi.md","descriptor":"Akaash Joshi shares practical marketing ideas for e-commerce brands, including how to improve landing-page conversion, average order value, and advertising creative. Joshi's posts also cover content marketing and SEO.","linkedin_followers":4534,"linkedin_url":"https://www.linkedin.com/in/akaash-joshi-12b6b314a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/akaash-joshi.webp","topics":["ecommerce","paid-ads","content-marketing","seo","ecommerce-growth","conversion-rate-optimization"],"audiences":[],"verdict":"Useful for educational e-commerce marketing content on average order value and landing-page conversion.","best_for":"DTC brands wanting educational, arithmetic-first posts on AOV and landing-page conversion.","not_for":"Campaigns needing verified audience demographics, guaranteed impressions, or standard sponsored-video packages.","takeaways":["AOV post names product offering, bundling, pre-purchase and post-purchase upsells, price increases, and higher-ticket products.","AIDA post links bounce rate to attention, scroll depth to interest, time on page to desire.","Their AOV example from $20 to $25 is flagged as an arithmetic error."],"check_first":"Confirm audience demographics, format, pricing, disclosure, and recent AOV or CRO results.","main_ideas":["Treat average order value as a growth lever, not an afterthought","Use funnel metrics to make landing-page ideas testable","Make creative strategy central to paid-social growth","Organize content around search topics, not isolated posts"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot"],"posts_cited":12,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"manny-rivelo","name":"Manny Rivelo","url":"https://b2binfluencer.marketing/creators/manny-rivelo/","markdown_url":"https://b2binfluencer.marketing/creators/manny-rivelo.md","descriptor":"Manny Rivelo is a ConnectWise leader who speaks about helping managed service providers move from reactive IT support to more automated, AI-driven operations.","linkedin_followers":12031,"linkedin_url":"https://www.linkedin.com/in/mannyrivelo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/manny-rivelo.webp","topics":["artificial-intelligence"],"audiences":["it-leaders"],"verdict":"Manny Rivelo is most useful for company-anchored talks on AI-driven MSP transformation and predictive operations.","best_for":"Partner conferences on AI-driven MSP transformation that want a ConnectWise executive voice.","not_for":"General business or nonprofit events seeking vendor-neutral AI governance or cross-industry keynote.","takeaways":["The tools-and-tickets operating model has run out.","Predictive Intelligence is the destination; the shift is a wave, not a feature.","MSPs are how small and midsize businesses adopt AI responsibly."],"check_first":"Confirm fees, sponsorship terms, and audience survey data before contacting them.","main_ideas":["The tools-and-tickets operating model has run out","Predictive Intelligence is the destination; the shift is a wave, not a feature","Urgency now, but the transformation is still early","MSPs are how small and midsize businesses adopt AI responsibly"],"partnership_formats":[],"partnership_url":null,"brands":["ConnectWise","Pax8"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"roger-collins","url":"https://b2binfluencer.marketing/creators/roger-collins/"},{"id":"josh-scott","url":"https://b2binfluencer.marketing/creators/josh-scott/"},{"id":"david-nankervis","url":"https://b2binfluencer.marketing/creators/david-nankervis/"}],"engagement":null},{"id":"thomas-mcclendon","name":"Thomas McClendon","url":"https://b2binfluencer.marketing/creators/thomas-mcclendon/","markdown_url":"https://b2binfluencer.marketing/creators/thomas-mcclendon.md","descriptor":"Thomas McClendon writes about practical cybersecurity for business owners, including the questions owners should ask, preparation for cyberattacks, and recovery when technology fails. McClendon is the author of *7 Cybersecurity Questions Every Business Owner Should Ask*.","linkedin_followers":18278,"linkedin_url":"https://www.linkedin.com/in/cyberavenger","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/thomas-mcclendon.webp","topics":["cybersecurity","risk-management","incident-response"],"audiences":["small-business-owners"],"verdict":"They are most useful for plain language cybersecurity content that helps business owners ask better questions and prepare for disruption.","best_for":"Cybersecurity awareness training firms co-branding webinars for small business owners.","not_for":"Technical practitioner campaigns for IT and security staff or endpoint and backup vendors.","takeaways":["Cybersecurity is a business decision for the owner, not an IT task.","A backup is not a recovery strategy.","Being with the FBI or insured is not a recovery plan."],"check_first":"Confirm audience breakdown and comparable business owner content results before contacting them.","main_ideas":["Cybersecurity is a business decision for the owner, not an IT task","Teach owners to ask questions, not become experts","A backup isn’t a recovery strategy","Being “with the FBI”—or insured—isn’t a recovery plan","Disciplined response matters more than perfect defence"],"partnership_formats":[],"partnership_url":null,"brands":["Citadel Networks","Amazon"],"posts_cited":12,"latest_post":"2026-10-07","similar":[{"id":"frank-policastro","url":"https://b2binfluencer.marketing/creators/frank-policastro/"},{"id":"bradley-richards","url":"https://b2binfluencer.marketing/creators/bradley-richards/"},{"id":"anne-bisagno","url":"https://b2binfluencer.marketing/creators/anne-bisagno/"}],"engagement":null},{"id":"clayton-bates","name":"Clayton Bates","url":"https://b2binfluencer.marketing/creators/clayton-bates/","markdown_url":"https://b2binfluencer.marketing/creators/clayton-bates.md","descriptor":"Clayton Bates works on Shopify and ecommerce websites, focusing on design and conversion: turning store visits into customers. Bates also shares advice on Shopify apps and themes, and website improvements.","linkedin_followers":1251,"linkedin_url":"https://www.linkedin.com/in/clayton-bates","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/clayton-bates.webp","topics":["ecommerce","shopify","ecommerce-conversion"],"audiences":["ecommerce-brands"],"verdict":"Most useful for Shopify conversion audits, app and theme recommendations, and store rebuild advice.","best_for":"DTC Shopify brands with traffic but weak conversion that want an expert audit.","not_for":"Consumer brands needing documented paid sponsorship, rate cards, fixed placements, or measured target reach.","takeaways":["A website should be a salesperson, not a digital brochure.","Sort Shopify apps by job, after testing them in real stores.","A paid Dawn theme involves price and customization trade-off, with readers judging."],"check_first":"Confirm sponsorship terms, rates, inquiry route, and recent audience or result data.","main_ideas":["A website should be a salesperson, not a digital brochure","Sort tools by the job they do, after testing them in real stores","A theme upgrade is a price-versus-flexibility trade-off, and the audience gets to judge","Teach in the open instead of holding knowledge back","Build the business around one word and personal growth, not just tactics"],"partnership_formats":[],"partnership_url":null,"brands":["Inspire Small Business","Evelyn Weiss's podcast","Jessie Healy's podcast","Alvin Konda","Skool","Shopify"],"posts_cited":11,"latest_post":"2026-09-17","similar":[],"engagement":null},{"id":"omar-zafar","name":"Omar Zafar","url":"https://b2binfluencer.marketing/creators/omar-zafar/","markdown_url":"https://b2binfluencer.marketing/creators/omar-zafar.md","descriptor":"Omar Zafar works on TalentLynk.ai, recruitment software that connects agency teams’ calls and CRM workflows and automates tasks such as call notes, qualification sheets and job adverts.","linkedin_followers":8619,"linkedin_url":"https://www.linkedin.com/in/omar-zafar-62aaa499","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/omar-zafar.webp","topics":["artificial-intelligence","recruiting"],"audiences":[],"verdict":"Most useful for explaining recruitment agency scaling and CRM workflow problems to agency owners.","best_for":"Recruitment technology companies targeting UK agency owners and operators with CRM or call workflow needs.","not_for":"Enterprise HR platforms selling benefits or compliance to HR directors at large companies.","takeaways":["Growing from 10 to 30 staff strains communication, process consistency, CRM data and management visibility.","Recruitment agencies are already global, so tools have to cross borders with them.","Remove post-call admin at the point it happens, inside the CRM."],"check_first":"Ask for LinkedIn follower demographics, recent reach and engagement, and earlier work beyond recruitment technology.","main_ideas":["Growth from 10 to 30 people breaks on process, not headcount","Recruitment agencies are already global, so the tools have to cross borders with them","Remove post-call admin at the point it happens, inside the CRM","Integrations are treated as a route to shared customers, not just a technical milestone","Product announcements credit named teammates"],"partnership_formats":[],"partnership_url":null,"brands":["TalentLynk.ai","Mercury","Microsoft Teams"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"paul-bauer","name":"Paul Bauer","url":"https://b2binfluencer.marketing/creators/paul-bauer/","markdown_url":"https://b2binfluencer.marketing/creators/paul-bauer.md","descriptor":"Paul Bauer works in recruiting operations, improving hiring workflows and candidate experience. Bauer's posts discuss using AI to support recruiting while keeping people responsible for judgment and validation. Bauer says they joined Stripe’s Recruiting Operations team after a career break.","linkedin_followers":6750,"linkedin_url":"https://www.linkedin.com/in/robertpaulbauer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-bauer.webp","topics":["artificial-intelligence","recruiting","candidate-experience","ai-in-recruiting","career-transitions"],"audiences":[],"verdict":"Paul Bauer is most useful for practical recruiting operations thought leadership on AI and human judgment.","best_for":"A recruiting technology company wanting co-authored articles on AI and hiring workflows.","not_for":"Paid social takeovers or campaigns claiming AI can replace recruiter judgment.","takeaways":["AI can suggest candidates, automate reminders, flag issues, and generate interview question variants.","A three-week background check caused a candidate to drop out.","Engineers still needed to validate AI-generated interview questions."],"check_first":"Confirm article format, disclosure, approval, exclusivity, fees, and audience engagement data.","main_ideas":["AI can propose, but people must judge","Compliance is the floor; candidate experience is the differentiator","Unglamorous operations steps set the rhythm","Progress comes from the next step, not the summit","A deliberate break can be part of a fit-first career move"],"partnership_formats":[],"partnership_url":null,"brands":["Stripe"],"posts_cited":11,"latest_post":"2026-10-09","similar":[{"id":"chris-silverwood","url":"https://b2binfluencer.marketing/creators/chris-silverwood/"},{"id":"alex-hall","url":"https://b2binfluencer.marketing/creators/alex-hall/"},{"id":"teratha-williams","url":"https://b2binfluencer.marketing/creators/teratha-williams/"}],"engagement":null},{"id":"william-thomas","name":"William Thomas","url":"https://b2binfluencer.marketing/creators/william-thomas/","markdown_url":"https://b2binfluencer.marketing/creators/william-thomas.md","descriptor":"William Thomas works in electronic-waste processing and critical-materials recovery at IT Recycling Answers, discussing how retired electronics can supply materials for U.S. manufacturing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/william-hopper-thomas-5b857418a","youtube_url":null,"photo_url":null,"topics":["supply-chain","supply-chain-resilience","circular-economy"],"audiences":[],"verdict":"Most useful for explaining e-waste recovery and connecting retired electronics to domestic critical-materials supply chains.","best_for":"Corporate IT asset management campaigns needing e-waste pickup, copper recovery, and domestic supply-chain stories.","not_for":"A paid sponsorship buy with guaranteed impressions, clicks, rate cards, or audience breakdowns.","takeaways":["One post identifies copper in circuit boards, heatsinks, and wire, then shows sorting for recovery.","Another connects retired electronics collected around Kansas City with recycled feedstock for domestic supply chains.","Posts place work in federal critical-minerals policy and the Critical Materials Crossroads launch."],"check_first":"Confirm whether they offer equipment recovery services, not sponsorship, and ask for audience evidence.","main_ideas":["The next mine is already in the city","Federal policy and the metals reserve as a business signal","A national argument grounded in Kansas City operations","Refresh timing is the recurring ask"],"partnership_formats":["Retired-equipment pickup and processing","Industry collaboration and event presence"],"partnership_url":null,"brands":["IT Recycling Answers","Critical Materials Crossroads"],"posts_cited":12,"latest_post":"2026-09-29","similar":[{"id":"kristi-rogers","url":"https://b2binfluencer.marketing/creators/kristi-rogers/"},{"id":"david-goldsmith","url":"https://b2binfluencer.marketing/creators/david-goldsmith/"}],"engagement":null},{"id":"steve-s","name":"Steve S.","url":"https://b2binfluencer.marketing/creators/steve-s/","markdown_url":"https://b2binfluencer.marketing/creators/steve-s.md","descriptor":"Steve S. makes short videos about cybersecurity, with a focus on security culture, human risk, leadership, and real-world security failures in healthcare.","linkedin_followers":3284,"linkedin_url":"https://www.linkedin.com/in/stevespearman1","youtube_url":null,"photo_url":null,"topics":["leadership","cybersecurity","healthcare"],"audiences":["security-leaders"],"verdict":"Most useful for short videos on security culture, human risk, leadership, and healthcare security failures.","best_for":"A cybersecurity awareness training company seeking a short-video series on security culture and human risk.","not_for":"An endpoint or platform security vendor seeking technical product demos for security engineers.","takeaways":["Four culture types are apathy, anxiety, comfort, and resilience.","Change Healthcare breach is told as a chain of small failures.","They promise a free S.A.F.E.R. tool for responding under pressure."],"check_first":"Confirm terms, pricing, lead time, and audience performance data first.","main_ideas":["Security culture comes down to trust and accountability","Employees are an under-supported line of defense, not the weak link","Culture problems are leadership problems","Real security failures start with ordinary missed steps","An idea should end in something the audience can use"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"omri-weinberg","name":"Omri Weinberg","url":"https://b2binfluencer.marketing/creators/omri-weinberg/","markdown_url":"https://b2binfluencer.marketing/creators/omri-weinberg.md","descriptor":"Omri Weinberg writes about cybersecurity, with a focus on protecting company data and securing AI. Their posts also discuss DoControl’s work, team, and hiring.","linkedin_followers":15328,"linkedin_url":"https://www.linkedin.com/in/omriweinberg","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/omri-weinberg.webp","topics":["artificial-intelligence","cybersecurity","ai-security"],"audiences":["security-leaders"],"verdict":"Omri Weinberg is most useful for co-authored thought leadership on AI security and data protection.","best_for":"Cybersecurity vendors at an adjacent layer seeking co-authored AI security thought leadership without endorsement.","not_for":"Directly competing data-security vendors or paid campaigns seeking impressions, endorsements, demos.","takeaways":["AI security is not one platform; it spans identity, infrastructure, applications, models, and data.","Data protection is the foundational layer for securing AI, because prompts depend on company data.","DoControl's post-acquisition hiring post lists open roles at DoControl and Spin.AI."],"check_first":"Confirm employer context, audience demographics, engagement, and sponsorship terms before contacting.","main_ideas":["AI security is a set of problems, not a product category","Data protection is the layer AI security has to start from","Explain enterprise data security through brands people already use","Priorities after the Spin.AI combination: hiring and browser security"],"partnership_formats":[],"partnership_url":null,"brands":["DoControl","Spin.AI","Kiwi, CLEAR, Deel, Carta, MoonPay, TIME, Liquid Death and Mastercard"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"duncan-t","url":"https://b2binfluencer.marketing/creators/duncan-t/"},{"id":"ajay-g","url":"https://b2binfluencer.marketing/creators/ajay-g/"},{"id":"samantha-cowan","url":"https://b2binfluencer.marketing/creators/samantha-cowan/"}],"engagement":null},{"id":"kit-moore","name":"Kit Moore","url":"https://b2binfluencer.marketing/creators/kit-moore/","markdown_url":"https://b2binfluencer.marketing/creators/kit-moore.md","descriptor":"Kit Moore shares financial and business-growth advice for heavy civil and infrastructure contractors, including managing project costs, answering lenders’ questions about backlog and work in progress, and preparing a business for sale. The posts also promote lower-cost alternatives to fractional CFO support and a relationship-based approach to winning private construction work.","linkedin_followers":4153,"linkedin_url":"https://www.linkedin.com/in/thecontractorscfoteam","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Kit Moore is most useful for financial and business-growth advice for heavy civil and infrastructure contractors.","best_for":"A valuation adviser creating practical exit-readiness education for heavy civil contractors.","not_for":"A software vendor promoting generic social-media content packages or paid ads to heavy construction firms.","takeaways":["Learn valuation vocabulary before paying a valuator.","Exit multiples should follow company capability, not aspiration.","Late cost-to-complete reporting traces back to team capability."],"check_first":"Ask for audience demographics, campaign performance, and any existing sponsorship format.","main_ideas":["Learn the valuation vocabulary before paying a valuator","Exit multiples should follow company capability, not aspiration","A shareholder value creation plan is a baseline, not an option","Late cost-to-complete reporting traces back to team capability","Lender questions about backlog and WIP are their own problem to prepare for"],"partnership_formats":[],"partnership_url":null,"brands":["The Contractors CFO Team"],"posts_cited":13,"latest_post":"2026-09-04","similar":[],"engagement":null},{"id":"lauren-oconnor","name":"Lauren O'Connor","url":"https://b2binfluencer.marketing/creators/lauren-oconnor/","markdown_url":"https://b2binfluencer.marketing/creators/lauren-oconnor.md","descriptor":"Lauren O'Connor is a product marketing executive at Strategy who explains data infrastructure concepts—including semantic layers, data governance, and AI-ready data—to sales, marketing, and executive audiences.","linkedin_followers":1632,"linkedin_url":"https://www.linkedin.com/in/laurenroconnor","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lauren-oconnor.webp","topics":["artificial-intelligence","enterprise-ai","data-governance"],"audiences":[],"verdict":"They are most useful for translating data infrastructure concepts for sales, marketing, and executive audiences.","best_for":"A data infrastructure company needing product marketing messaging for semantic layer and governance offerings.","not_for":"A high-volume sponsored distribution push with guaranteed impressions, rate card, and measurable reach.","takeaways":["Treats semantic layer, knowledge graph, ontology, and context layer as one stack.","AI failures are foundation failures, not model failures.","Reframes semantic layer as critical infrastructure, not a feature comparison."],"check_first":"Confirm recent impressions, comments, follower demographics, and any sponsorship terms.","main_ideas":["Treats semantic layer, knowledge graph, ontology, and context layer as layers in one stack","AI failures are foundation failures, not model failures","Reframes the semantic layer as critical infrastructure, not a feature comparison","Translation is the stated priority and visible method"],"partnership_formats":[],"partnership_url":null,"brands":["Strategy","IDC","Gartner"],"posts_cited":13,"latest_post":"2026-07-27","similar":[],"engagement":null},{"id":"barbara-cavness","name":"Barbara Cavness","url":"https://b2binfluencer.marketing/creators/barbara-cavness/","markdown_url":"https://b2binfluencer.marketing/creators/barbara-cavness.md","descriptor":"Barbara Cavness shares practical perspectives on B2B and digital marketing, including SEO, paid media, and account-based marketing (ABM).","linkedin_followers":2517,"linkedin_url":"https://www.linkedin.com/in/barbara-cavness","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/barbara-cavness.webp","topics":["artificial-intelligence","ecommerce","paid-ads","b2b-marketing","seo","paid-media","account-based-marketing","influencer-marketing"],"audiences":["b2b-marketers"],"verdict":"Barbara Cavness is useful for practical B2B commentary on SEO, paid media, and ABM fit and optimization.","best_for":"A B2B marketing agency needing named expert commentary on SEO, paid media, and ABM.","not_for":"A consumer brand seeking high-reach shoppable video, guaranteed impressions, or mass consumer audience.","takeaways":["SEO is adapting to Google's Search Generative Experience rather than dying.","Paid media needs continuous optimization, not a set-it-and-forget-it approach.","ABM works best alongside digital and sales efforts, not as a solo channel."],"check_first":"Confirm audience demographics, recent performance, and partnership terms before committing.","main_ideas":["Sweeping claims deserve pushback, whether they predict a channel's triumph or its death","Fit and coordination beat committing to one channel","Optimization is continuous work; clients should check that their partner does it"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-07-21","similar":[],"engagement":null},{"id":"adam-boyle","name":"Adam Boyle","url":"https://b2binfluencer.marketing/creators/adam-boyle/","markdown_url":"https://b2binfluencer.marketing/creators/adam-boyle.md","descriptor":"Adam Boyle writes and shares practical guidance on product-led growth through cloud marketplaces, including self-service activation, pricing, procurement, and how product-led growth can work alongside sales.","linkedin_followers":3136,"linkedin_url":"https://www.linkedin.com/in/adamboyle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-boyle.webp","topics":["sales"],"audiences":["b2b-saas-leaders"],"verdict":"Adam Boyle is most useful for practical guidance on product-led growth through cloud marketplaces.","best_for":"B2B SaaS companies adding self-service buying through AWS Marketplace while keeping sales-led motion.","not_for":"A sponsored awareness campaign needing guaranteed impressions and predictable leads.","takeaways":["Cloud platforms offer free trials, usage-based billing, and easier procurement.","Four internal gaps: product activation, finance variable revenue, sales engagement, pricing value metrics.","Playbook covers fast activation, pricing across AWS, Azure, GCP, sales alignment, 90-day plan."],"check_first":"Confirm audience composition and recent results from comparable content before placing budget.","main_ideas":["The platform is ready; the company usually is not","Product-led growth is an extra gear alongside sales, not a replacement for it","Activation and pricing are the two problems to design for","Advice built from practice, delivered as a short playbook and a 90-day plan"],"partnership_formats":["Co-created playbook with a named collaborator","Joint webinar with a cloud provider"],"partnership_url":null,"brands":["Amazon Web Services (AWS)"],"posts_cited":10,"latest_post":"2026-08-14","similar":[],"engagement":null},{"id":"alessio-tresanti","name":"Alessio Tresanti","url":"https://b2binfluencer.marketing/creators/alessio-tresanti/","markdown_url":"https://b2binfluencer.marketing/creators/alessio-tresanti.md","descriptor":"Alessio Tresanti writes and speaks about procurement technology, especially how autonomous systems could handle routine purchasing and give procurement teams more time for strategic work.","linkedin_followers":9022,"linkedin_url":"https://www.linkedin.com/in/alessiotresanti","youtube_url":null,"photo_url":null,"topics":[],"audiences":["procurement-leaders"],"verdict":"Most useful for explaining autonomous procurement and how routine purchasing could free procurement team capacity.","best_for":"Procurement technology company running a thought leadership webinar on autonomous procurement and team capacity.","not_for":"A paid product endorsement campaign with scripted demos, product claims, guaranteed pipeline, and published rate card.","takeaways":["Automation handles stable, standard workflows; autonomous procurement responds and adapts to real-world situations.","Procurement teams do not lack strategy; they lack people free for thousands of small purchases.","Most procurement technology is the same product with an AI banner, they argue."],"check_first":"Confirm documented audience data on procurement roles and seniority, plus recent attendance or reach.","main_ideas":["Automation follows the process; autonomous procurement adapts to the situation","Procurement's real constraint is capacity, not strategy","Most procurement technology is the same product with an AI banner","The shift is software that finishes the request"],"partnership_formats":[],"partnership_url":null,"brands":["Rivio","Gartner","DPW Amsterdam"],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":null},{"id":"maria-fleissig","name":"Maria Fleissig","url":"https://b2binfluencer.marketing/creators/maria-fleissig/","markdown_url":"https://b2binfluencer.marketing/creators/maria-fleissig.md","descriptor":"Maria Fleissig shares practical commentary on customer success, CRM and revenue operations, including ways SaaS teams can simplify their software stack and keep CRM systems useful.","linkedin_followers":2158,"linkedin_url":"https://www.linkedin.com/in/maria-fleissig-a5bb01186","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/maria-fleissig.webp","topics":["revenue-operations"],"audiences":[],"verdict":"Maria Fleissig is most useful for practical LinkedIn commentary on CRM, customer success, and revenue operations tool consolidation.","best_for":"A B2B SaaS company selling an all-in-one CRM and operations platform to practitioners evaluating stack consolidation.","not_for":"A mass-market consumer brand, consumer app, or retail lifestyle campaign seeking broad reach and video engagement.","takeaways":["Replace overlapping tools with fewer multi-purpose platforms that combine functions.","Treat CRM cleanup as recurring maintenance, including a quieter December cleanup.","Salesforce's $8 billion Informatica acquisition signals CRM direction."],"check_first":"Ask for commercial terms, deliverables, audience composition, and recent results for comparable CRM and RevOps posts.","main_ideas":["Replace overlapping tools with fewer platforms that do more","Treat CRM cleanup as recurring maintenance","Read vendor acquisitions for what they signal about CRM direction","Centralise partner enablement instead of hunting through folders"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Asana","ClickUp","Notion","Planhat","Salesforce","Informatica"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"abdul-mohiz","name":"Abdul Mohiz","url":"https://b2binfluencer.marketing/creators/abdul-mohiz/","markdown_url":"https://b2binfluencer.marketing/creators/abdul-mohiz.md","descriptor":"Abdul Mohiz works at the intersection of STEM education, educational technology, and business strategy. Their posts highlight research on using extended-reality labs and AI in STEM learning, alongside practical experiences such as taking engineering students to explore manufacturing facilities.","linkedin_followers":1752,"linkedin_url":"https://www.linkedin.com/in/engrabdulmohiz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/abdul-mohiz.webp","topics":["artificial-intelligence","ai-in-education"],"audiences":[],"verdict":"Useful for research and advisory work on XR-enabled STEM labs, AI in STEM education, and engineering education.","best_for":"An EdTech company building XR-enabled STEM learning solutions for university and school buyers.","not_for":"Mass-market consumer fintech or short-form video lifestyle campaigns for a large youth audience.","takeaways":["They announced two chapters on XR-enabled labs and AI in STEM education.","They described taking mechanical engineering students to PCSIR Peshawar to see manufacturing facilities.","They argue STEM, IT and business need one another to turn ideas into impact."],"check_first":"Confirm partnership formats, terms, audience analytics, and a direct contact route.","main_ideas":["Research matters when it reaches classrooms and practical settings","STEM, IT and business need one another to turn ideas into impact"],"partnership_formats":[],"partnership_url":null,"brands":["Springer Nature","Sarhad University of Science and IT Peshawar","PCSIR Peshawar"],"posts_cited":11,"latest_post":"2026-09-26","similar":[{"id":"galena-white","url":"https://b2binfluencer.marketing/creators/galena-white/"},{"id":"ali-k-chishti","url":"https://b2binfluencer.marketing/creators/ali-k-chishti/"}],"engagement":null},{"id":"e-c-scherer-malone","name":"E.C. Scherer-Malone","url":"https://b2binfluencer.marketing/creators/e-c-scherer-malone/","markdown_url":"https://b2binfluencer.marketing/creators/e-c-scherer-malone.md","descriptor":"E.C. Scherer-Malone writes about cybersecurity, with a focus on Microsoft Purview, data protection, and designing security programs around people and organizational context.","linkedin_followers":958,"linkedin_url":"https://www.linkedin.com/in/ecscherer","youtube_url":null,"photo_url":null,"topics":["data-governance"],"audiences":["security-practitioners"],"verdict":"Most useful for practical Microsoft Purview thought leadership about labels, DLP, insider risk, and people-centered security design.","best_for":"A cybersecurity software company's LinkedIn series for practitioners planning or improving Microsoft Purview data governance.","not_for":"Consumer fraud-prevention campaigns promising product results with verified case studies and broad reach.","takeaways":["Sensitivity labels should answer how sensitive information is, not what type it is.","Data loss prevention failures are usually maturity failures.","Insider risk needs an agreed response before it needs detection."],"check_first":"Confirm scope, deliverables, commercial terms, audience composition, and samples of longer technical work.","main_ideas":["Microsoft Purview is a protection platform, not a discovery tool","Sensitivity labels should answer how sensitive information is, not what type it is","Data loss prevention failures are usually maturity failures","Insider risk needs an agreed response before it needs detection","Security controls should be designed around people, not around systems"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft"],"posts_cited":11,"latest_post":"2026-08-27","similar":[],"engagement":null},{"id":"paul-reeves","name":"Paul Reeves","url":"https://b2binfluencer.marketing/creators/paul-reeves/","markdown_url":"https://b2binfluencer.marketing/creators/paul-reeves.md","descriptor":"Paul Reeves shares practical ideas about customer success, including when teams can benefit from expert help and how they can scale their work. Reeves also promotes the CS Makeover Show, which features customer success leaders discussing their teams’ challenges and approaches.","linkedin_followers":2874,"linkedin_url":"https://www.linkedin.com/in/paulalanreeves","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-reeves.webp","topics":["customer-success"],"audiences":[],"verdict":"Paul Reeves is most useful for customer success leadership conversations and peer examples on LinkedIn.","best_for":"A customer success consulting or coaching firm targeting CS leaders at growing B2B SaaS companies.","not_for":"A large-reach demand campaign needing measured pipeline and guaranteed decision-maker access.","takeaways":["Seeking expert help is a leadership strength, not a sign of weakness.","Lessons from large companies can travel to any growing team.","Judge customer success software by team effect and customer experience."],"check_first":"Confirm recent performance and audience data on job function, seniority, geography, company size.","main_ideas":["Seeking expert help is a leadership strength","Lessons from large companies can travel to any growing team","Judge customer success software by team effect and customer experience","Make the conversation useful after it happens"],"partnership_formats":[],"partnership_url":null,"brands":["Zendesk","Gainsight","BMC","Aurora Solar"],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"emilia-danzica","url":"https://b2binfluencer.marketing/creators/emilia-danzica/"},{"id":"sandra-cruz","url":"https://b2binfluencer.marketing/creators/sandra-cruz/"}],"engagement":null},{"id":"elias-torres","name":"Elias Torres","url":"https://b2binfluencer.marketing/creators/elias-torres/","markdown_url":"https://b2binfluencer.marketing/creators/elias-torres.md","descriptor":"Elias Torres works on Klaviyo’s marketing software, sharing product updates and examples of AI tools that help businesses use customer data and act on it.","linkedin_followers":37986,"linkedin_url":"https://www.linkedin.com/in/eliast","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/elias-torres.webp","topics":["artificial-intelligence","leadership","marketing-automation","ai-marketing"],"audiences":[],"verdict":"Useful for practitioner-led sessions on Klaviyo product and AI marketing workflows.","best_for":"Marketing technology or ecommerce software vendors wanting a Klaviyo practitioner voice.","not_for":"Paid sponsored placements or influencer-style product promotions booked directly with Elias.","takeaways":["Composer supports natural language analysis for marketers.","Klaviyo is a launch partner for Meta's Muse for Small Business.","Customer feedback led to a fast navigation fix."],"check_first":"Confirm shipped features, Klaviyo approval, and audience analytics.","main_ideas":["Put the platform where marketers already work, not behind another tab","Make the data warehouse answerable in plain language","The best feeling for a builder is customer feedback, then a fast fix"],"partnership_formats":[],"partnership_url":null,"brands":["Klaviyo","Meta","Dermalogica"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"ed-hallen","url":"https://b2binfluencer.marketing/creators/ed-hallen/"},{"id":"zak-cassady-dorion","url":"https://b2binfluencer.marketing/creators/zak-cassady-dorion/"},{"id":"alejandra-salomon","url":"https://b2binfluencer.marketing/creators/alejandra-salomon/"}],"engagement":null},{"id":"sam-curry","name":"Sam Curry","url":"https://b2binfluencer.marketing/creators/sam-curry/","markdown_url":"https://b2binfluencer.marketing/creators/sam-curry.md","descriptor":"Sam Curry discusses cybersecurity, workload identity, and the security and leadership challenges raised by agentic AI. Sam shares these ideas through professional posts, interviews, and conference talks.","linkedin_followers":24791,"linkedin_url":"https://www.linkedin.com/in/currysam","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-curry.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-governance","agentic-ai","ai-security","zero-trust"],"audiences":["security-leaders","cybersecurity-professionals"],"verdict":"Sam Curry is most useful for practitioner commentary on agentic AI security, workload identity, and accountability.","best_for":"An enterprise identity-security vendor wanting long-form conversation, not a scripted product pitch.","not_for":"A brand wanting scripted endorsement, code-level tutorial, or sponsored post based on follower count.","takeaways":["Agentic AI is first a governance and accountability problem.","Securing agentic AI means getting the basics right, not chasing novelty.","Non-human identity is the concrete problem beneath the agentic AI conversation."],"check_first":"Confirm commercial terms, deliverables, and audience reach before committing spend.","main_ideas":["Agentic AI is first a governance and accountability problem","Securing agentic AI means getting the basics right, not chasing novelty","Non-human identity is the concrete problem beneath the agentic AI conversation","Ask whether a feature is actually used—and whether data can be used without being known","Working through ideas in public—and handing judgment to the audience"],"partnership_formats":[],"partnership_url":null,"brands":["Zscaler","National Security Institute","CISO Series","RSAC Conference","Dark Reading","Cybersecurity Coalition"],"posts_cited":11,"latest_post":"2026-10-03","similar":[],"engagement":null},{"id":"benjamin-bielkiewicz","name":"Benjamin Bielkiewicz","url":"https://b2binfluencer.marketing/creators/benjamin-bielkiewicz/","markdown_url":"https://b2binfluencer.marketing/creators/benjamin-bielkiewicz.md","descriptor":"Medical sales trainer, author of *Bring Sunshine*, and former medical sales professional who says they built provider networks and opened territories. Bielkiewicz trains sales representatives to build trust through genuine, consistent relationships.","linkedin_followers":1563,"linkedin_url":"https://www.linkedin.com/in/benjaminbielkiewicz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/benjamin-bielkiewicz.webp","topics":["sales","career-change"],"audiences":["sales-leaders"],"verdict":"Useful for medical sales training workshops or content collaborations about relationship-first selling.","best_for":"A medical sales training company or content collaboration on relationship-first healthcare selling.","not_for":"Paid promotional campaigns with product claims, guaranteed reach, and published audience demographics.","takeaways":["A practice owner's daughter at the front desk later asked them to train new staff.","A practice owner used their conduct as a model when hiring a client care manager.","Their career path includes parks work, swimming instruction, restaurants, and medical sales."],"check_first":"Confirm audience analytics, availability, terms, and review procedures for any collaboration.","main_ideas":["The gatekeeper is a relationship, not an obstacle","Consistency and genuineness outlast a bought pitch","Customer-facing service work is the training ground for medical sales","Bring Sunshine as the guidance Bielkiewicz wishes had been available"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-09-24","similar":[{"id":"marcus-chan","url":"https://b2binfluencer.marketing/creators/marcus-chan/"},{"id":"bryan-howard","url":"https://b2binfluencer.marketing/creators/bryan-howard/"},{"id":"audrey-kwan","url":"https://b2binfluencer.marketing/creators/audrey-kwan/"}],"engagement":null},{"id":"chantel-elliott","name":"Chantel Elliott","url":"https://b2binfluencer.marketing/creators/chantel-elliott/","markdown_url":"https://b2binfluencer.marketing/creators/chantel-elliott.md","descriptor":"Chantel Elliott works on business growth through sales and marketing training, strategy, and hands-on advice. The posts describe helping teams align sales, marketing, and customer success, and adapting training to a company’s needs.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/chantelelliott","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chantel-elliott.webp","topics":["sales","sales-and-marketing-alignment"],"audiences":["startup-founders"],"verdict":"Chantel Elliott is most useful for sales and marketing training, strategy, and team alignment around growth challenges.","best_for":"A B2B sales-training brand or campaign on sales and marketing alignment.","not_for":"Paid-media analytics or performance marketing campaigns, since paid-media expertise is not shown.","takeaways":["Sales and marketing stall from unclear priorities, not weak effort.","Training is delivered as a custom engagement, adjusted in real time.","Third-party labour data makes the case that the skills gap is real."],"check_first":"Confirm co-branded webinar format, deliverables, pricing, eligibility, and partnership inquiry route.","main_ideas":["Sales and marketing stall from unclear priorities, not weak effort","Training is delivered as a custom engagement, adjusted in real time","Third-party labour data makes the case that the skills gap is real","A post shows agency-side execution capability being built"],"partnership_formats":[],"partnership_url":null,"brands":["321 Growth Academy","Tiller Digital","Virtual Gurus","InceptionU Ltd","Leaders, Innovators and Big Ideas Podcast"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"scott-varner","url":"https://b2binfluencer.marketing/creators/scott-varner/"},{"id":"swati-garg","url":"https://b2binfluencer.marketing/creators/swati-garg/"},{"id":"evgeniia-volkova","url":"https://b2binfluencer.marketing/creators/evgeniia-volkova/"}],"engagement":null},{"id":"rohan-kamra","name":"Rohan Kamra","url":"https://b2binfluencer.marketing/creators/rohan-kamra/","markdown_url":"https://b2binfluencer.marketing/creators/rohan-kamra.md","descriptor":"Rohan Kamra speaks and writes about B2B marketing, including AI-powered search, integrated event and digital campaigns, and digital commerce.","linkedin_followers":4107,"linkedin_url":"https://www.linkedin.com/in/rohankamra","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rohan-kamra.webp","topics":["artificial-intelligence","b2b-marketing"],"audiences":["b2b-marketers"],"verdict":"They are useful for talks and posts on B2B marketing integration, AI search, events and digital commerce.","best_for":"A B2B SaaS company tying an annual conference and webinars into one plan.","not_for":"A paid social video series with guaranteed delivery, reach, and published rates.","takeaways":["Marketing teams should engineer one revenue experience across events and digital, not standalone events.","Visibility is shifting from traditional SEO to AI search, and brands need to respond now.","Owned commerce versus marketplace selling is a conditional choice, and most brands land on a hybrid."],"check_first":"Ask for a recording or deck, examples, fees, and format terms.","main_ideas":["Marketing teams should engineer one revenue experience across events and digital, not run events as a standalone activity","Visibility is shifting from traditional SEO to AI-powered search, and brands need to respond now","Owned commerce versus marketplace selling is a conditional trade-off, and most brands land on a hybrid","A shock like the pandemic permanently accelerates digitally led B2B selling and omnichannel buying","A stated method: set up opposing options, test them against real companies, then give a conditional answer"],"partnership_formats":[],"partnership_url":null,"brands":["B2B Marketing Leaders Forum","Dyson","Lenovo","McKinsey & Company"],"posts_cited":10,"latest_post":"2026-09-27","similar":[{"id":"mark-schmukler","url":"https://b2binfluencer.marketing/creators/mark-schmukler/"},{"id":"brendan-ducie","url":"https://b2binfluencer.marketing/creators/brendan-ducie/"},{"id":"james-meads","url":"https://b2binfluencer.marketing/creators/james-meads/"}],"engagement":null},{"id":"dan-sanchez","name":"Dan Sanchez","url":"https://b2binfluencer.marketing/creators/dan-sanchez/","markdown_url":"https://b2binfluencer.marketing/creators/dan-sanchez.md","descriptor":"Dan Sanchez shares practical ways to use AI to build landing pages and automate marketing websites, including connecting pages, forms, and CRM tools.","linkedin_followers":32409,"linkedin_url":"https://www.linkedin.com/in/digitalmarketingdan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-sanchez.webp","topics":["artificial-intelligence","marketing-operations"],"audiences":[],"verdict":"Dan Sanchez is most useful for practical AI landing-page builds and connecting marketing websites to forms and CRM.","best_for":"A B2B SaaS marketing team wanting a hands-on workshop on AI-built landing pages and website automation.","not_for":"A paid LinkedIn sponsorship needing a media kit, fixed rates, or guaranteed reach among job titles.","takeaways":["AI landing pages can start free and scale to about $40 monthly.","A website can be a hub that repurposes podcasts, creates surveys, and runs page tests.","A campaign launched without its landing page, and a page was set up in minutes."],"check_first":"Confirm build-along ability, audience demographics, and recent comparable post results before contacting.","main_ideas":["Landing pages are the best first use case for AI, and you can start at any price point","A website should be a hub that runs the rest of the marketing stack","The speed matters most in a crisis: a missing page can be built in minutes","Marketing's real work happens between the tools, and that is what AI could change next"],"partnership_formats":[],"partnership_url":null,"brands":["OpenAI","Vercel","Neon","WordPress","AI Explored","AI-Driven Marketer"],"posts_cited":11,"latest_post":"2026-10-13","similar":[],"engagement":null},{"id":"gilbert-sakr","name":"Gilbert Sakr","url":"https://b2binfluencer.marketing/creators/gilbert-sakr/","markdown_url":"https://b2binfluencer.marketing/creators/gilbert-sakr.md","descriptor":"Gilbert Sakr shares business commentary on UAE expansion, including how companies choose markets and how business licensing can accommodate growth and change.","linkedin_followers":5618,"linkedin_url":"https://www.linkedin.com/in/gilbert-sakr-178a4253","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gilbert-sakr.webp","topics":["supply-chain","supply-chain-resilience"],"audiences":[],"verdict":"Gilbert Sakr is most useful for plain-language commentary on UAE expansion, market choice, and licensing.","best_for":"Dubai business-setup consultancy wanting co-branded guide or webinar on UAE expansion and licensing.","not_for":"Supply-chain software vendor performance campaign with product walkthroughs and demo requests.","takeaways":["Supply-chain disruption makes reliability, multi-region access, infrastructure, and adaptability matter alongside cost.","A licence chosen for today's activity can feel restrictive as a business changes.","Posts end with a direct question, such as whether the UAE is on your shortlist."],"check_first":"Confirm scope, deliverables, disclosure practice, pricing, and audience data before building a plan.","main_ideas":["Choose a market for resilience, not the lowest cost","Pick a licence for how the business will change, not for what it does today","Diversification reaches hiring, investment and partnerships, not just warehouses","Move before the field is crowded, but leave open whether the UAE is a lasting hub","End the analysis with a question for the reader"],"partnership_formats":[],"partnership_url":null,"brands":["IFZA"],"posts_cited":12,"latest_post":"2026-10-08","similar":[{"id":"oscar-bennetts","url":"https://b2binfluencer.marketing/creators/oscar-bennetts/"},{"id":"rich-lebrun","url":"https://b2binfluencer.marketing/creators/rich-lebrun/"},{"id":"arbab-i","url":"https://b2binfluencer.marketing/creators/arbab-i/"}],"engagement":null},{"id":"barbara-booth","name":"Barbara Booth","url":"https://b2binfluencer.marketing/creators/barbara-booth/","markdown_url":"https://b2binfluencer.marketing/creators/barbara-booth.md","descriptor":"Barbara Booth reports for CNBC on cybersecurity, data privacy, and related technology risks, including data brokers, ransomware, online age verification, and election interference.","linkedin_followers":2122,"linkedin_url":"https://www.linkedin.com/in/barbara-booth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/barbara-booth.webp","topics":["cybersecurity","ransomware","data-privacy"],"audiences":[],"verdict":"Barbara Booth is most useful for earned media on cybersecurity, data privacy, ransomware, and related policy risks.","best_for":"Best for cybersecurity PR agencies seeking earned coverage with a CNBC reporter on privacy and ransomware.","not_for":"This does not fit paid collaborations, sponsored posts, product walkthroughs, guaranteed placement, or usage metrics.","takeaways":["Data protection fails on mindset before it fails on technology.","Individuals absorb breach costs while the system discourages fixing them.","Safety rules can create a new privacy problem."],"check_first":"Confirm whether they offer paid formats, rates, or an inquiry route before pitching.","main_ideas":["Data protection fails on mindset before it fails on technology","Individuals absorb the cost of breaches, while the system discourages fixing them","Safety rules can create a new privacy problem","The threat has moved from the national stage to local officials and the long game"],"partnership_formats":[],"partnership_url":null,"brands":["CNBC","Center for Internet Security","Electronic Frontier Foundation","Federal Trade Commission","Jumio","Socure","Virginia Office of the Attorney General"],"posts_cited":12,"latest_post":"2026-07-17","similar":[],"engagement":null},{"id":"vladimir-mulhem","name":"Vladimir Mulhem","url":"https://b2binfluencer.marketing/creators/vladimir-mulhem/","markdown_url":"https://b2binfluencer.marketing/creators/vladimir-mulhem.md","descriptor":"Vladimir Mulhem is building Voxelo, a product-visualization service that turns phone video into interactive 3D models for ecommerce product pages. Posts also describe how product photographers can add 3D to their existing work.","linkedin_followers":8747,"linkedin_url":"https://www.linkedin.com/in/vmulhem","youtube_url":null,"photo_url":null,"topics":["ecommerce"],"audiences":[],"verdict":"Vladimir Mulhem is most useful for explaining phone video to interactive 3D product models for ecommerce.","best_for":"A 3D commerce technology company explaining visual product storytelling to ecommerce brands.","not_for":"A mass-market consumer launch needing broad Instagram or TikTok reach and guaranteed impressions.","takeaways":["Voxelo.ai 2.0 launch claims one video becomes a full 3D digital twin.","Product photographers are the unlock for 3D, not its casualties.","A garment was captured as a Gaussian splat from a 45-second phone video."],"check_first":"Ask for engagement performance, audience job titles, and an official partnership route.","main_ideas":["Static images leave buyers guessing; interactive 3D closes the gap","Product photographers are the unlock for 3D, not its casualties","What changed is practical access: a phone captures it, a browser runs it","Announce progress, credit the builders, keep one closing line"],"partnership_formats":[],"partnership_url":null,"brands":["Voxelo","Be Positive Taylored Brand"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":null},{"id":"michael-belkin","name":"Michael Belkin","url":"https://b2binfluencer.marketing/creators/michael-belkin/","markdown_url":"https://b2binfluencer.marketing/creators/michael-belkin.md","descriptor":"Michael Belkin works in physician staffing, recruiting, and workforce strategy. Belkin's writing focuses on planning clinician supply, addressing burnout and turnover, and building more flexible staffing models.","linkedin_followers":2465,"linkedin_url":"https://www.linkedin.com/in/mikebelkinjd","youtube_url":null,"photo_url":null,"topics":["recruiting","healthcare"],"audiences":[],"verdict":"Michael Belkin is useful for physician workforce planning, burnout as staffing design, and flexible staffing content.","best_for":"A physician staffing or workforce-solutions company wanting thought leadership on planning and burnout.","not_for":"A clinician wellbeing, benefits, or resilience app urging individual self-care and personal coping.","takeaways":["Burnout is a system-design problem, not a resilience problem.","Flexible staffing should be standing infrastructure, not an emergency measure.","Plan clinician supply before coverage gaps turn urgent."],"check_first":"Ask for LinkedIn follower breakdown by industry and seniority, or audience survey results.","main_ideas":["Physician burnout is a system-design problem, not a resilience problem","Flexible staffing should be standing infrastructure, not an emergency measure","Plan clinician supply before coverage gaps turn urgent","Make the case to practitioners, and invite them to respond"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-09-22","similar":[{"id":"ahmed-omar","url":"https://b2binfluencer.marketing/creators/ahmed-omar/"},{"id":"anne-m-hirsch","url":"https://b2binfluencer.marketing/creators/anne-m-hirsch/"},{"id":"chris-johnson","url":"https://b2binfluencer.marketing/creators/chris-johnson/"}],"engagement":null},{"id":"ben-salomon","name":"Ben Salomon","url":"https://b2binfluencer.marketing/creators/ben-salomon/","markdown_url":"https://b2binfluencer.marketing/creators/ben-salomon.md","descriptor":"Ben Salomon works on SEO and answer-engine optimization at Yotpo. Salomon's LinkedIn posts discuss ecommerce loyalty programs and helping brands appear in AI-driven product searches.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/salomonben","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-salomon.webp","topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility","shopify"],"audiences":["ecommerce-brands"],"verdict":"Practical B2B content on AI search visibility and loyalty for ecommerce marketers before peak season.","best_for":"Ecommerce software brand planning BFCM preparation content on AI search visibility and loyalty.","not_for":"Consumer product sponsorship or paid shopper recommendations, especially for non-ecommerce audiences.","takeaways":["AI visibility compounds through reviews, citations, and re-crawls, so start 16 weeks before BFCM.","Spotlight puts loyalty prompts on product pages and in carts, with reported redemption increases.","Points Drop uses a segment-based, 24-hour points offer with no discount."],"check_first":"Ask for a prior speaking recording or run a short paid test session.","main_ideas":["AI search visibility takes months to build, so start before peak season","Loyalty converts when it appears at the moment of decision","Urgency, not discounts, moves lapsed loyalty members","Explain the idea through the shopper's actual behaviour"],"partnership_formats":[],"partnership_url":null,"brands":["Yotpo"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"gerry-abbey","name":"Gerry Abbey","url":"https://b2binfluencer.marketing/creators/gerry-abbey/","markdown_url":"https://b2binfluencer.marketing/creators/gerry-abbey.md","descriptor":"Gerry Abbey shares analysis and event information about electronics-component supply risks, procurement resilience, and market trends, including memory lead times and supplier vulnerabilities.","linkedin_followers":4051,"linkedin_url":"https://www.linkedin.com/in/geraldabbey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gerry-abbey.webp","topics":["supply-chain"],"audiences":["procurement-leaders","supply-chain-leaders"],"verdict":"Gerry Abbey is most useful for short posts that turn component supply data into procurement questions.","best_for":"Component market data and risk vendors, or campaigns needing short posts and executive sessions.","not_for":"Brands needing published sponsorship terms, rate cards, or verified senior procurement audience data.","takeaways":["Memory lead times surged over 18% in a single month.","Shelf stock is not supply security, so plan forward coverage.","Margin protection must also account for outcomes, talent, and technology."],"check_first":"Before contacting, confirm audience titles, seniority, engagement, and partnership inquiry route.","main_ideas":["Shelf stock is not supply security, so plan forward coverage","Shift procurement risk work from panic-driven firefighting to proactive intelligence","Margin protection is the wrong frame for procurement","Attach a specific next step to every argument"],"partnership_formats":[],"partnership_url":null,"brands":["Lytica","SIRA International Risk Advisors","Sprott School of Business at Carleton University"],"posts_cited":9,"latest_post":"2026-10-01","similar":[{"id":"asaf-israelit","url":"https://b2binfluencer.marketing/creators/asaf-israelit/"},{"id":"trent-warren","url":"https://b2binfluencer.marketing/creators/trent-warren/"}],"engagement":null},{"id":"orlando-g","name":"Orlando G.","url":"https://b2binfluencer.marketing/creators/orlando-g/","markdown_url":"https://b2binfluencer.marketing/creators/orlando-g.md","descriptor":"Orlando G. shares practical HubSpot workflows for sales and customer support, including scheduling, discovery-call playbooks, ticket routing, customer feedback, and deal reporting.","linkedin_followers":19441,"linkedin_url":"https://www.linkedin.com/in/orlandogonzalez77","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","sales","revenue-operations","sales-enablement","pipeline-management"],"audiences":["b2b-founders"],"verdict":"Orlando G. is most useful for practical HubSpot workflow tutorials covering sales and support processes with concrete CRM steps.","best_for":"B2B SaaS selling HubSpot sales and customer support automation to ops leaders.","not_for":"Consumer-facing sponsored lifestyle campaigns needing rate cards, guaranteed impressions, and demographics.","takeaways":["A self-scheduling meeting page logs the booking to the contact record.","A shared support inbox routes into a HubSpot ticket queue.","A closed support ticket can trigger a CSAT survey."],"check_first":"Before contacting, confirm commercial terms, video depth, audience demographics, and performance data.","main_ideas":["The real failures are quiet handoffs, not missing tools","Let AI take the first pass, keep a person on the decision","Record the reason while it is still known","Keep the build inside HubSpot and write the result to the record","Prefer one small, testable change over a system overhaul"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"chris-tveter","url":"https://b2binfluencer.marketing/creators/chris-tveter/"},{"id":"anurika-okoyenta","url":"https://b2binfluencer.marketing/creators/anurika-okoyenta/"}],"engagement":null},{"id":"scott-marintsch","name":"Scott Marintsch","url":"https://b2binfluencer.marketing/creators/scott-marintsch/","markdown_url":"https://b2binfluencer.marketing/creators/scott-marintsch.md","descriptor":"Scott Marintsch is a supply chain technology and logistics professional whose work focuses on practical, data-driven solutions to operational problems. Marintsch's MIT graduate research developed a decision-support tool for planning stockout recovery across distribution networks.","linkedin_followers":3377,"linkedin_url":"https://www.linkedin.com/in/scottmarintsch","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","agentic-ai"],"audiences":["supply-chain-leaders"],"verdict":"Scott Marintsch is most useful for expert input on stockout recovery optimization and practical supply chain technology.","best_for":"A supply chain technology vendor planning a technical webinar or whitepaper on stockout optimization.","not_for":"A consumer delivery or meal-kit brand seeking paid lifestyle video and reach figures.","takeaways":["They presented a stockout response optimization engine at the MIT Supply Chain Management Symposium.","The tool uses Python and Gurobi mixed-integer linear programming with a dashboard for scenario comparison.","They say business priorities should be dials the planner can turn."],"check_first":"Ask for the full paper or model and recent results on comparable material.","main_ideas":["Pick the problem before the tool","Stockout recovery is a decision to compute, not a call to make by hand","Business priorities should be dials the planner can turn","The next step after prescription is autonomous execution","New capability matters where it reaches operating practice"],"partnership_formats":[],"partnership_url":null,"brands":["Massachusetts Institute of Technology","Gurobi","Manifest: The Future of Supply Chain & Logistics"],"posts_cited":9,"latest_post":"2026-09-15","similar":[],"engagement":null},{"id":"patti-degnan","name":"Patti Degnan","url":"https://b2binfluencer.marketing/creators/patti-degnan/","markdown_url":"https://b2binfluencer.marketing/creators/patti-degnan.md","descriptor":"Patti Degnan is Chief Information Security Officer at Glow, where Degnan says they are building security and IT as the company develops security products for AI use. Their LinkedIn posts also show them hosting Andreessen Horowitz cybersecurity events and supporting cybersecurity startups, including Socket.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/patriciadegnan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","ai-security","software-supply-chain-security"],"audiences":["cisos-and-security-leaders"],"verdict":"Most useful for CISO-facing AI supply chain security conversations and convening security founders, investors, and practitioners.","best_for":"Cybersecurity vendors running relationship-led AI supply chain security campaigns for CISOs and developers.","not_for":"Developer education platforms seeking multi-part technical tutorials, labs, code walkthroughs, or remediation exercises.","takeaways":["AI is already changing the security stack through new agents, applications, and data flows.","A Checkmarx/KICS supply chain attack led to advice to audit versions and rotate credentials.","They publicly support Socket's open-source security work and host a16z security events."],"check_first":"Confirm correct contact, commercial terms, and current LinkedIn audience data before contacting them.","main_ideas":["AI security is already an operational problem, not a future category","Open-source and software supply chain security are foundational as AI ships more code","Convening founders, investors, and practitioners is part of the work","Public support goes to specific companies and milestones"],"partnership_formats":[],"partnership_url":null,"brands":["Glow","Andreessen Horowitz (a16z)","Socket"],"posts_cited":14,"latest_post":"2026-10-06","similar":[{"id":"jay-chaudhry","url":"https://b2binfluencer.marketing/creators/jay-chaudhry/"},{"id":"motti-sorani","url":"https://b2binfluencer.marketing/creators/motti-sorani/"},{"id":"ivelina-dineva","url":"https://b2binfluencer.marketing/creators/ivelina-dineva/"}],"engagement":null},{"id":"david-wauters","name":"David Wauters","url":"https://b2binfluencer.marketing/creators/david-wauters/","markdown_url":"https://b2binfluencer.marketing/creators/david-wauters.md","descriptor":"David Wauters shares practical advice for Shopify store operators on improving storefront conversion, organizing product collections, and making decisions about AI and store technology.","linkedin_followers":1979,"linkedin_url":"https://www.linkedin.com/in/davidwauters","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-wauters.webp","topics":["artificial-intelligence","ecommerce","ai-adoption","shopify","ecommerce-conversion"],"audiences":["ecommerce-operators"],"verdict":"Useful for practical Shopify operator advice on storefront conversion, collection organization, and AI context decisions.","best_for":"A Shopify agency or merchant campaign focused on conversion, themed collections, and store data for AI.","not_for":"Consumer skincare brand seeking high reach short form video endorsements for impulse purchases on Instagram and TikTok.","takeaways":["Themed Super Collection pages can present same inventory as a solution to shopper needs.","Better prompts alone do not make AI useful, store context does.","Avoid a multiyear app commitment while Shopify Canvas news remains unconfirmed."],"check_first":"Confirm current partnership terms and audience demographic data before committing to a campaign.","main_ideas":["Better prompts do not make AI useful to a store — store context does","Sell the situation, not the product category","The mechanic is easy; doing it consistently is the gap","Stay flexible while platform news is unconfirmed"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","CommerceNext"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"nick-jordan","name":"Nick Jordan","url":"https://b2binfluencer.marketing/creators/nick-jordan/","markdown_url":"https://b2binfluencer.marketing/creators/nick-jordan.md","descriptor":"Nick Jordan shares practical ways to explain organic and AI search performance to finance leaders, including comparing organic cost per click with paid search and reporting AI search visibility alongside established channels.","linkedin_followers":18520,"linkedin_url":"https://www.linkedin.com/in/nickfromseattle","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-jordan.webp","topics":["artificial-intelligence","seo","ai-search-visibility","marketing-measurement"],"audiences":[],"verdict":"Nick Jordan is most useful for making organic and AI search spend defensible in CFO budget reviews.","best_for":"A B2B SaaS, agency, or SEO/AI visibility platform campaign that needs a marketing lead to defend search spend.","not_for":"Campaigns aimed at finance leaders, CFO leads, performance guarantees, or consumer audiences.","takeaways":["Report LLM visibility beside PPC and affiliate, compare conversion rates, track branded search and direct traffic.","Calculate organic cost per click and compare with paid clicks for same high-intent keywords.","One campaign's non-branded organic plus AI search traffic converted at 8%, same as paid."],"check_first":"Ask for audience composition data and pricing, deliverables, and lead benchmarks before scoping.","main_ideas":["Organic and AI search lose the budget review because they lack a single defensible number, not because they underperform","Prove AI search by putting it next to paid channels and showing parity, proxies, and the paid team's language","Run the cost-per-click comparison between paid and organic; nobody else has","Supply the operating method, not more AI search commentary"],"partnership_formats":[],"partnership_url":null,"brands":["ContentDistribution"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"aabhas-vijay","url":"https://b2binfluencer.marketing/creators/aabhas-vijay/"},{"id":"jonathan-bland","url":"https://b2binfluencer.marketing/creators/jonathan-bland/"},{"id":"josh-henry-hicks","url":"https://b2binfluencer.marketing/creators/josh-henry-hicks/"}],"engagement":null},{"id":"rhoda-greenham","name":"Rhoda Greenham","url":"https://b2binfluencer.marketing/creators/rhoda-greenham/","markdown_url":"https://b2binfluencer.marketing/creators/rhoda-greenham.md","descriptor":"Rhoda Greenham provides bookkeeping and virtual CFO support to small business owners, helping them understand cash flow, profitability and financial planning so they can make business decisions with more confidence.","linkedin_followers":2521,"linkedin_url":"https://www.linkedin.com/in/cheshireaccountant","youtube_url":null,"photo_url":null,"topics":[],"audiences":["small-business-owners"],"verdict":"Useful for plain-language finance content that helps small business owners make forward-looking cash and profit decisions.","best_for":"A small business coaching company seeking a finance voice for owner-focused content.","not_for":"A finance platform vendor targeting finance teams at larger companies with technical content.","takeaways":["Growth can bring a visibility problem, not a revenue problem.","A CFO is worth bringing in before a business reaches seven figures.","Financial control is a means to time freedom."],"check_first":"Ask about partnership formats, audience demographics, engagement rates, and substantiation for outcome claims.","main_ideas":["Growth brings a visibility problem, not a revenue problem","A CFO is worth bringing in before a business reaches seven figures","Explain finance through the owner's decisions, not accounting terms","Financial control is a means to time freedom","Teach finance by making the audience test their own assumptions"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-07-01","similar":[],"engagement":null},{"id":"ashley-wright","name":"Ashley Wright","url":"https://b2binfluencer.marketing/creators/ashley-wright/","markdown_url":"https://b2binfluencer.marketing/creators/ashley-wright.md","descriptor":"Ashley Wright advises DTC ecommerce brands on TikTok Shop and how to extend creator-driven growth across channels such as Meta, Amazon, direct-to-consumer, and retail.","linkedin_followers":20438,"linkedin_url":"https://www.linkedin.com/in/ashleywright1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ashley-wright.webp","topics":["ecommerce","tiktok-shop","social-commerce","creator-marketing"],"audiences":["dtc-ecommerce-brands"],"verdict":"Advising DTC ecommerce brands on TikTok Shop and extending creator-driven growth across Meta, Amazon, DTC, and retail.","best_for":"DTC ecommerce brands already selling on TikTok Shop that need channel expansion and attribution strategy.","not_for":"B2B SaaS firms selling enterprise software to finance teams seeking technical implementation guides or demo requests.","takeaways":["Creator content made for TikTok Shop can feed directly into Meta ads.","Locking Q4 creators in August gave brands more choice, test time, negotiation room, and control.","TikTok, Meta, and email tools may each claim credit for the same sale."],"check_first":"Check rates, deliverables, exclusivity, audience demographics, and sponsored content results first.","main_ideas":["TikTok Shop is the beginning of a cross-channel system, not the whole strategy","Early creator commitments for Q4 determine how much choice and control a brand has","Attribution and duplicate customer records have to be fixed before channel reports can be trusted"],"partnership_formats":["Disclosed paid partnership"],"partnership_url":null,"brands":["Postscript"],"posts_cited":11,"latest_post":"2026-10-01","similar":[],"engagement":null},{"id":"zak-pinder","name":"Zak Pinder","url":"https://b2binfluencer.marketing/creators/zak-pinder/","markdown_url":"https://b2binfluencer.marketing/creators/zak-pinder.md","descriptor":"Zak Pinder shares practical advice on marketing measurement and technology implementation in banking, including how to report attribution honestly and reduce risk when launching CRM integrations.","linkedin_followers":3189,"linkedin_url":"https://www.linkedin.com/in/zakpinder","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zak-pinder.webp","topics":["marketing-measurement","marketing-operations","marketing-attribution"],"audiences":["cfos"],"verdict":"Zak Pinder is most useful for practical banking marketing measurement and CRM implementation advice.","best_for":"A banking marketing technology brand seeking thought leadership on attribution honesty and CRM risk.","not_for":"Consumer fintech paid social video campaigns needing on-camera performance and broad entertainment reach.","takeaways":["They recommend blended CAC, channel lift checks, and application-level 'How did you hear about us?' responses.","A rushed CRM integration broke lead routing and cost two weeks of pipeline.","They suggest a pre-mortem and data-flow checks as a pause protocol before technical launches."],"check_first":"Ask if they work with brands, their terms, and recent engagement results.","main_ideas":["In banking, admitting attribution models overstate precision can build trust with finance","Slowing down before a technical launch is the shortcut, not a delay","\"Just align your marketing strategy\" ignores the mess left by repeated restarts","Marketing priorities are argued from the perspective of the stakeholder who has to trust them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jonathan-gladbach","name":"Jonathan Gladbach","url":"https://b2binfluencer.marketing/creators/jonathan-gladbach/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-gladbach.md","descriptor":"Jonathan Gladbach works with ecommerce clients and writes about Shopify, AI automation, and the tradeoffs businesses face when adopting new technology.","linkedin_followers":3814,"linkedin_url":"https://www.linkedin.com/in/jonathangladbach","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ai-in-ecommerce"],"audiences":["ecommerce-marketers","shopify-store-owners"],"verdict":"Jonathan Gladbach is most useful for grounded ecommerce, Shopify, and AI automation analysis for operators.","best_for":"A DTC ecommerce brand with a live Shopify store planning practical AI automation.","not_for":"A mass-market consumer brand wanting high-reach sponsored posts and fast paid-social results.","takeaways":["Short-term growth plays can crowd out brand value, product quality, and useful content.","An AI tool took over an hour for reporting that usually takes 20 to 30 minutes.","AI that can change a live Shopify store needs permission and preview before acting."],"check_first":"Confirm scope, fees, disclosure, approval steps, and recent post performance before committing spend.","main_ideas":["Short-term growth plays are crowding out the thinking that differentiates a brand","Test AI on real work before believing it saves time","AI that can change a live store needs permission and preview before it acts","Judge platform announcements by whether a merchant can act on them"],"partnership_formats":[],"partnership_url":null,"brands":["Shopify","Anthropic"],"posts_cited":10,"latest_post":"2026-07-08","similar":[{"id":"maqsood-hussain","url":"https://b2binfluencer.marketing/creators/maqsood-hussain/"},{"id":"asad-khan","url":"https://b2binfluencer.marketing/creators/asad-khan/"},{"id":"alex-o","url":"https://b2binfluencer.marketing/creators/alex-o/"}],"engagement":null},{"id":"james-simpson","name":"James Simpson","url":"https://b2binfluencer.marketing/creators/james-simpson/","markdown_url":"https://b2binfluencer.marketing/creators/james-simpson.md","descriptor":"James Simpson works in technology sales development. Simpson writes about SDR careers, appointment setting, and building and managing sales development teams.","linkedin_followers":7975,"linkedin_url":"https://www.linkedin.com/in/james-simpson-680a1921","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-simpson.webp","topics":["leadership","sales","sales-leadership","b2b-sales","sales-development"],"audiences":["sales-managers"],"verdict":"James Simpson is most useful for grounded views on SDR habits, appointment setting, and managing sales development teams.","best_for":"B2B SaaS campaigns for sales leaders deciding whether to rebuild or cut sales development.","not_for":"Proof-led campaigns needing metrics, case studies, ramp times, reply rates, pipeline numbers or named customers.","takeaways":["Appointment setting has no secret formula; the work is simply hard.","Sales development is written off for wrong reasons after underinvestment or mismanagement.","Get science and structure right first, then build culture."],"check_first":"Confirm sponsorship terms and audience analytics covering job titles, seniority, industries, and locations.","main_ideas":["There is no secret to appointment setting — the work is simply hard","Sales development is written off for the wrong reasons","Get the science and structure right, then build the culture","Purpose over function — what actually makes an SDR succeed","Long sales cycles meet short internal patience"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"brian-carr","url":"https://b2binfluencer.marketing/creators/brian-carr/"},{"id":"michelle-edmondson","url":"https://b2binfluencer.marketing/creators/michelle-edmondson/"}],"engagement":null},{"id":"bryce-goehring","name":"Bryce Goehring","url":"https://b2binfluencer.marketing/creators/bryce-goehring/","markdown_url":"https://b2binfluencer.marketing/creators/bryce-goehring.md","descriptor":"Bryce Goehring writes about geomembrane containment projects, including how site conditions should guide liner material selection. Goehring's posts also discuss supply-chain support and Titan Environmental’s North American growth.","linkedin_followers":2859,"linkedin_url":"https://www.linkedin.com/in/bryce-goehring-c-e-t-84656820","youtube_url":null,"photo_url":null,"topics":["supply-chain"],"audiences":[],"verdict":"Useful for technical posts on geomembrane liner selection tied to site conditions and supply support.","best_for":"A geomembrane liner maker targeting civil and environmental engineers who specify containment systems.","not_for":"Consumer home improvement or landscaping liner campaigns aimed at homeowners.","takeaways":["Liner selection should follow site investigation, not precede it.","HDPE, LLDPE and RPP suit different site conditions and are not interchangeable.","They discuss customer support during resin and freight cost increases."],"check_first":"Ask for recent results and audience analytics on comparable technical topics and formats.","main_ideas":["Let site evidence lead the liner specification","Meet supply volatility with customer collaboration","Treat logistics and capacity as part of supporting growth"],"partnership_formats":[],"partnership_url":null,"brands":["Titan Environmental"],"posts_cited":9,"latest_post":"2026-08-04","similar":[],"engagement":null},{"id":"gregory-rathmell","name":"Gregory Rathmell","url":"https://b2binfluencer.marketing/creators/gregory-rathmell/","markdown_url":"https://b2binfluencer.marketing/creators/gregory-rathmell.md","descriptor":"Gregory Rathmell works in product management and upstream marketing. In a LinkedIn post, Rathmell announced starting a Senior Director of Product Management and Upstream Marketing role at Title21 Health Solutions. His posts also discuss product requirements, Agile, and product management careers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gregrathmell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gregory-rathmell.webp","topics":["artificial-intelligence","leadership","recruiting","healthcare","product-management","career-transitions"],"audiences":["job-seekers","product-managers","recruiters"],"verdict":"Useful for product definition thought leadership on why teams should keep market reasoning, not long PRDs.","best_for":"A product management consultancy commissioning debate-led thought leadership for product leaders.","not_for":"Recruitment technology brands seeking keyword-optimised hiring content for talent acquisition buyers.","takeaways":["Rathmell argues Agile was built to kill the PRD, and AI has not brought it back.","They say the document that matters is the MRD, not the PRD.","They set a test: documentation must be read, used, and improve release quality."],"check_first":"Confirm whether they accept paid work and verify their current role and performance data.","main_ideas":["The document that matters is the market requirements document, not the PRD","New process has to prove itself before it is adopted","AI can polish the writing, but it should not make the judgment","Product judgment is a general skill, not a job title"],"partnership_formats":[],"partnership_url":null,"brands":["Title21 Health Solutions","London Strategic Consulting","London School of Economics"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"aaron-mccann","name":"Aaron McCann","url":"https://b2binfluencer.marketing/creators/aaron-mccann/","markdown_url":"https://b2binfluencer.marketing/creators/aaron-mccann.md","descriptor":"Aaron McCann works in sales recruiting, with a focus on hiring for tech sales roles. His LinkedIn posts discuss recruiting practices, candidate experience, and sales hiring.","linkedin_followers":15403,"linkedin_url":"https://www.linkedin.com/in/aaron-big-country-mccann%F0%9F%A4%A0-a63408118","youtube_url":null,"photo_url":null,"topics":["sales","recruiting","candidate-experience"],"audiences":["hiring-managers"],"verdict":"Aaron McCann is most useful for candid recruiting stories about sales hiring choices and candidate experience.","best_for":"A B2B sales recruiting firm planning editorial content on modern recruiting strategies.","not_for":"Recruitment software or sales tech vendors needing performance campaigns with guaranteed demo sign-ups and cost-per-lead targets.","takeaways":["His team contacted 241 candidates in two days before a LinkedIn ad filled the role.","Multiple firms working the same search can damage candidate experience and hiring brand.","He argues a sales funnel is downstream of the talent funnel."],"check_first":"Confirm recent post results and audience demographics for the professional attributes your brief targets.","main_ideas":["Choose a hiring channel for the work it actually requires","Treat the talent pipeline as part of the sales pipeline","Too many firms on one search can damage the candidate experience","Keep candidates informed and hiring decisions moving"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-10-06","similar":[{"id":"jodi-marchewitz","url":"https://b2binfluencer.marketing/creators/jodi-marchewitz/"}],"engagement":{"posts":8,"median_reactions":8,"median_comments":1,"checked":"2026-11-02"}},{"id":"aaron-prather","name":"Aaron Prather","url":"https://b2binfluencer.marketing/creators/aaron-prather/","markdown_url":"https://b2binfluencer.marketing/creators/aaron-prather.md","descriptor":"Aaron Prather covers robotics and industrial automation through analysis and the Business of Automation Podcast, connecting industry developments with practical questions about safety, adoption, and business value.","linkedin_followers":88701,"linkedin_url":"https://www.linkedin.com/in/amprather","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aaron-prather.webp","topics":["artificial-intelligence","physical-ai","industrial-ai","manufacturing-workforce"],"audiences":[],"verdict":"Aaron Prather is most useful for practical robotics and industrial automation analysis that looks beyond announcements to safety, adoption, and business value.","best_for":"Industrial automation and robotics vendors targeting manufacturing and logistics buyers for thought leadership on adoption.","not_for":"Short announcement-led product launch campaigns optimized for immediate demo requests from narrow procurement titles.","takeaways":["A second robot sale to the same customer is a better value signal than the first.","Construction robots need a different safety playbook than factory robots.","North American robot orders rose 24.8% to nearly 11,000 units in a quarter."],"check_first":"Confirm partnership route, audience breakdown, and recent comparable post results.","main_ideas":["Selling the second robot is the real test","Safety, not productivity alone, will decide where robots work","Headline numbers need the story behind them","Judge industrial AI by the questions left open, not by a ranking","Robotics is infrastructure for other industries, not a sector to support"],"partnership_formats":[],"partnership_url":null,"brands":["Business of Automation Podcast","A3"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"mutembei-kariuki","url":"https://b2binfluencer.marketing/creators/mutembei-kariuki/"},{"id":"john-t-pugh","url":"https://b2binfluencer.marketing/creators/john-t-pugh/"}],"engagement":{"posts":3,"median_reactions":17,"median_comments":3,"checked":"2026-11-02"}},{"id":"adam-jay","name":"Adam Jay","url":"https://b2binfluencer.marketing/creators/adam-jay/","markdown_url":"https://b2binfluencer.marketing/creators/adam-jay.md","descriptor":"Adam Jay is a co-founder of Revenue Reimagined, where he helps B2B companies diagnose and improve their go-to-market systems. His posts describe work that connects sales, marketing, hiring, customer retention, and revenue operations, then sets priorities before recommending a hire or fractional executive.","linkedin_followers":31489,"linkedin_url":"https://www.linkedin.com/in/adambjay","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adam-jay.webp","topics":["leadership","sales","revenue-operations"],"audiences":[],"verdict":"Adam Jay is most useful for diagnosing linked B2B go-to-market problems and setting priorities before hiring or reorganizing.","best_for":"B2B SaaS company at roughly $10M+ ARR seeking fractional GTM operating partner.","not_for":"A vendor seeking sponsored posts, affiliate placement, or a creator rate card.","takeaways":["A hiring plan for 26 sellers outpaced a pipeline that could support about 12.","Six SDRs booking one or two qualified meetings weekly had two competing CRMs and unreliable data.","Churn is decided upstream, before customer success, through target choice, sales promises, and compensation."],"check_first":"Confirm pricing, deliverables, turnaround, and audience demographics before committing budget.","main_ideas":["Diagnose before you prescribe, and sell the diagnosis first","Sales hiring is a pipeline math problem, not a headcount decision","Churn is decided upstream, before customer success gets involved","A diagnosis should carry a score and a signature","Promote from inside when the evidence supports it, and watch what external hires signal"],"partnership_formats":[],"partnership_url":null,"brands":["Revenue Reimagined","Kate DiLeo","GTM Uncensored"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":9,"median_reactions":21,"median_comments":16,"checked":"2026-11-02"}},{"id":"adam-riemer","name":"Adam Riemer","url":"https://b2binfluencer.marketing/creators/adam-riemer/","markdown_url":"https://b2binfluencer.marketing/creators/adam-riemer.md","descriptor":"Adam Riemer writes and advises about SEO, affiliate marketing, and ecommerce, including how AI affects product discovery, content, and conversions.","linkedin_followers":5220,"linkedin_url":"https://www.linkedin.com/in/adam-riemer-9623732","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility","affiliate-marketing","ecommerce-conversion"],"audiences":["ecommerce-marketers"],"verdict":"Adam Riemer is most useful for practical advice on SEO, affiliate marketing, ecommerce, and AI search changes.","best_for":"A B2B ecommerce software brand seeking co-created content on product discovery and conversion.","not_for":"Cybersecurity vendors targeting IT directors, or campaigns needing video and webinar hosting.","takeaways":["A traffic drop is usually deindexing, not a site-wide penalty.","Product page copy and user experience still decide the sale when AI reads feeds.","Use AI to screen affiliate fraud, but keep a human in the loop."],"check_first":"Confirm collaboration terms, rates, and format directly with Adam Riemer.","main_ideas":["A traffic drop is usually deindexing, not a site-wide penalty","Product page copy and user experience still decide the sale, even when AI reads your feeds","In AI search, pay for repeated exposure from a trusted creator, not a single placement","Companies should actively correct what AI models say about them","Use AI to screen affiliate fraud, but keep a human in the loop"],"partnership_formats":[],"partnership_url":null,"brands":["Search Engine Journal","Search Engine Land"],"posts_cited":9,"latest_post":"2026-10-03","similar":[],"engagement":{"posts":8,"median_reactions":14,"median_comments":2,"checked":"2026-11-02"}},{"id":"adriane-schwager","name":"Adriane Schwager","url":"https://b2binfluencer.marketing/creators/adriane-schwager/","markdown_url":"https://b2binfluencer.marketing/creators/adriane-schwager.md","descriptor":"Adriane Schwager writes about marketing hiring and team design, with a focus on finding the work a team actually needs done, freeing senior marketers to focus on strategy, and keeping human oversight in AI-assisted marketing.","linkedin_followers":19161,"linkedin_url":"https://www.linkedin.com/in/aschwager","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/adriane-schwager.webp","topics":["artificial-intelligence","leadership","recruiting","ai-in-marketing"],"audiences":["marketing-leaders"],"verdict":"Useful for grounded hiring and team design ideas about marketing bottlenecks, execution capacity, and AI oversight.","best_for":"A B2B marketing recruiting firm building a playbook on CMO and execution-layer hiring.","not_for":"A no-human AI marketing autopilot or paid sponsorship plan does not fit.","takeaways":["Three rejected candidates can expose a poorly defined role and a handoff delay.","A CMO with 32 Canva tabs shows production work crowding out senior judgment.","The Taste Tax says AI shifts the premium to human prompting, quality checks, and correction."],"check_first":"Confirm audience demographics and engagement for CMO hiring, marketing whiplash, and Taste Tax posts.","main_ideas":["Hire for the bottleneck, not the job title","Marketing whiplash comes from thin execution capacity","The Taste Tax: AI shifts the premium to judgment","AI needs human oversight, not full automation","AI buildouts become one person's unowned job"],"partnership_formats":[],"partnership_url":null,"brands":["GrowthAssistant"],"posts_cited":9,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":9,"median_reactions":11,"median_comments":6,"checked":"2026-11-02"}},{"id":"afzal-rehman","name":"Afzal Rehman","url":"https://b2binfluencer.marketing/creators/afzal-rehman/","markdown_url":"https://b2binfluencer.marketing/creators/afzal-rehman.md","descriptor":"Afzal Rehman shares cybersecurity content about database security, privileged access, and protecting data, applications, cloud systems, and identities. Their posts also promote security services offered under the Trustroid name.","linkedin_followers":1205,"linkedin_url":"https://www.linkedin.com/in/afzal-rehman","youtube_url":null,"photo_url":null,"topics":["cybersecurity","zero-trust","data-privacy"],"audiences":[],"verdict":"Afzal Rehman is useful for educational cybersecurity content on database security, privileged access, and monitoring limits.","best_for":"Database security vendors seeking educational collaborations on monitoring, performance anomalies, and privileged access.","not_for":"High reach sponsored campaigns needing guaranteed impressions and verified enterprise buyer demographics.","takeaways":["Database performance anomalies can signal security trouble, such as unusual query volume or sensitive table access.","DAM is like a camera: it shows who touched a database, not a full strategy.","Privileged access management needs least privilege, temporary access, activity monitoring, and credential compromise controls."],"check_first":"Confirm audience demographics, sponsorship policy, rate card, and comparable performance data before contacting.","main_ideas":["Database performance can reveal security trouble","Monitoring is one layer of data protection, not the whole strategy","Security tools matter only when the surrounding controls work"],"partnership_formats":[],"partnership_url":null,"brands":["Trustroid"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"alan-maio","name":"Alan Maio","url":"https://b2binfluencer.marketing/creators/alan-maio/","markdown_url":"https://b2binfluencer.marketing/creators/alan-maio.md","descriptor":"Alan Maio writes about the forces shaping America’s industrial economy, connecting topics such as energy, infrastructure, construction, manufacturing and critical minerals through Industry Exchange and the From the Ground Up newsletter.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alanmaio","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alan-maio.webp","topics":["artificial-intelligence","supply-chain","workforce-development","manufacturing"],"audiences":[],"verdict":"Alan Maio is most useful for cross-sector analysis of industrial chokepoints and whether the supercycle can be built.","best_for":"Industrial market research or investment firms wanting content on chokepoints and supply-chain themes.","not_for":"Consumer or lifestyle brands seeking packaged paid creator campaigns with guaranteed reach and demographics.","takeaways":["Maio ranks GE Vernova first because power limits the pace of industrial growth.","He asks whether data centers, advanced manufacturing, power, critical minerals and megaprojects can share finite resources.","He highlights heavy-civil workforce demographic change, lost institutional knowledge and future leadership needs."],"check_first":"Confirm commercial terms, audience analytics and engagement data before committing budget.","main_ideas":["The real question is chokepoints, not demand","Whether the supercycle can physically be built","Connect sectors that are usually covered separately","Publish a strong claim, then invite people to attack it","Workforce knowledge loss and the trades are execution constraints"],"partnership_formats":[],"partnership_url":null,"brands":["Industry Exchange","From the Ground Up","Heavy Civil Resource Consultants","GE Vernova"],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":5,"median_reactions":7,"median_comments":0,"checked":"2026-11-02"}},{"id":"alex-huckstepp","name":"Alex Huckstepp","url":"https://b2binfluencer.marketing/creators/alex-huckstepp/","markdown_url":"https://b2binfluencer.marketing/creators/alex-huckstepp.md","descriptor":"Alex Huckstepp shares work on software and technology for manufacturing, including Uptool’s CNC auto-quoting and estimating tools for machine shops. He also promotes finding local machine shops through USAMachineShops.com.","linkedin_followers":35838,"linkedin_url":"https://www.linkedin.com/in/alex-huckstepp","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Explaining manufacturing technology and quoting economics to small and mid-sized US machine shops.","best_for":"A sheet-metal fabrication equipment maker targeting small and mid-sized US job shops.","not_for":"A competing CNC auto-quoting tool, because they already promote Uptool.","takeaways":["Small, specialized machine shops are a better bet than giant automated factories.","Quoting speed and accuracy is the clearest lever a high-mix shop controls.","Uptool reads surface-finish requirements from drawings and adjusts estimates for cycle time, tools, and costs."],"check_first":"Confirm commercial terms, audience composition, reach, and sponsorship formats before contacting them.","main_ideas":["Small, specialized machine shops are the better bet than giant automated factories","Quoting speed and accuracy is the clearest lever a high-mix shop controls","Manufacturing is left out of the energy debate, even though energy is a large share of part cost","Explain the machine, then the consequence","AI is being aimed at the shops' workflows, not at replacing the shops"],"partnership_formats":[],"partnership_url":null,"brands":["Uptool","USAMachineShops.com"],"posts_cited":13,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":3,"median_reactions":7,"median_comments":1,"checked":"2026-11-02"}},{"id":"alex-karagiannis","name":"Alex Karagiannis","url":"https://b2binfluencer.marketing/creators/alex-karagiannis/","markdown_url":"https://b2binfluencer.marketing/creators/alex-karagiannis.md","descriptor":"Alex Karagiannis is an Amazon ecommerce specialist who advises sellers on running and growing their businesses. His posts cover Amazon advertising, listings, inventory and peak-season planning, VAT, account suspensions, and the practical steps involved in launching in Europe.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alexandroskaragiannis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alex-karagiannis.webp","topics":["healthcare","peak-season-planning"],"audiences":["ecommerce-operators","amazon-sellers"],"verdict":"Alex Karagiannis is useful for providing practical advice on Amazon operations, growth, and European market entry.","best_for":"B2B services companies seeking thought leadership content on Amazon Europe expansion and operational blockers.","not_for":"Brands looking for a traditional influencer for consumer gadget social media campaigns or fixed-fee placements.","takeaways":["Amazon must be run as one system, focusing on unglamorous operational work.","More advertising budget amplifies weaknesses if fundamentals like listings are weak.","European launches often stall due to compliance and logistics, not demand."],"check_first":"Confirm audience data regarding geography and job roles, as no audience composition is documented.","main_ideas":["Amazon has to be run as one system, and the unglamorous work is what compounds","More advertising budget usually amplifies the weakness it was meant to fix","Black Friday and Cyber Monday are won in the weeks before, not on the day","European launches stall on compliance and logistics, not on demand","VAT is a margin and cash-flow question, not a filing chore"],"partnership_formats":[],"partnership_url":null,"brands":["Lezzat","EARP","Westbound Logistics","Amazing Days Virtual Edition 2026","IMRG"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":6,"median_reactions":4,"median_comments":2,"checked":"2026-11-02"}},{"id":"alfie-marsh","name":"Alfie Marsh","url":"https://b2binfluencer.marketing/creators/alfie-marsh/","markdown_url":"https://b2binfluencer.marketing/creators/alfie-marsh.md","descriptor":"Alfie Marsh is an entrepreneur who presents Station as an AI agent that helps non-technical teams carry out work across apps, such as researching leads, preparing meetings, and drafting outreach.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alfiemarsh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alfie-marsh.webp","topics":["artificial-intelligence","startup","ai-agents","lead-generation","workflow-automation"],"audiences":["founders"],"verdict":"Alfie Marsh is most useful for promotional demonstrations of AI agent workflows for non-technical teams across apps.","best_for":"A B2B SaaS agent platform for non-technical teams wants proof-of-work workflow content.","not_for":"AI-detection vendors campaigning against unreviewed AI drafting, because Marsh argues the opposite.","takeaways":["Station found pet stores, built a lead list, researched personalisation angles, and sent an email campaign.","6am agent briefing checks calendar, researches guests, pulls emails, calls, CRM notes, then posts to Slack.","Marsh says AI slop made LinkedIn better for people with strong ideas and weak writing."],"check_first":"Before contacting, confirm audience demographics, typical post results, commenter seniority, and sponsorship terms.","main_ideas":["You should not need to be an engineer to use AI agents","Agents are personal leverage, best shown as a working routine","AI-generated writing has lowered the barrier to good ideas","Growth happens outside comfort, and success has unseen supporters"],"partnership_formats":[],"partnership_url":null,"brands":["Station"],"posts_cited":8,"latest_post":"2026-09-25","similar":[],"engagement":{"posts":6,"median_reactions":39,"median_comments":15,"checked":"2026-11-02"}},{"id":"ali-arsanjani","name":"Ali Arsanjani","url":"https://b2binfluencer.marketing/creators/ali-arsanjani/","markdown_url":"https://b2binfluencer.marketing/creators/ali-arsanjani.md","descriptor":"Ali Arsanjani writes and speaks about enterprise AI, with a focus on agentic systems that can carry out business and technical workflows. His posts discuss agent architecture, security, governance, and how AI connects to tools and enterprise software.","linkedin_followers":28596,"linkedin_url":"https://www.linkedin.com/in/ali-arsanjani","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ali-arsanjani.webp","topics":["artificial-intelligence","agentic-ai","enterprise-ai"],"audiences":["security-leaders"],"verdict":"Ali Arsanjani is most useful for explaining enterprise agent architecture, controls, and integration in practical terms.","best_for":"Enterprise AI platform or technical content briefs about agentic systems and governance.","not_for":"Consumer brand campaigns, sponsorship products, or briefs needing verified performance claims.","takeaways":["A plugin includes skills, MCP servers, rules, lifecycle hooks, and custom subagents.","Agent Compute Engine uses agent gateway, registry, SPIFFE identity, and OpenTelemetry observability.","Governance should be built into the agent runtime, not added as policy."],"check_first":"Confirm audience demographics, sponsorship terms, and any verified performance evidence before contacting.","main_ideas":["Reliable long-horizon agents are the real frontier, not bigger models","Governance belongs inside the agent runtime","Interoperability should be named, not assumed","Translate agentic AI into changed work for specific functions","Make agent integration a packaged, versioned object"],"partnership_formats":[],"partnership_url":null,"brands":["Google Cloud","Oracle","Box","ServiceNow"],"posts_cited":9,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":8,"median_reactions":26,"median_comments":1,"checked":"2026-11-02"}},{"id":"alistair-driscoll","name":"Alistair Driscoll","url":"https://b2binfluencer.marketing/creators/alistair-driscoll/","markdown_url":"https://b2binfluencer.marketing/creators/alistair-driscoll.md","descriptor":"Alistair Driscoll shares practical B2B sales enablement advice and runs workshops on using LinkedIn Sales Navigator for account research, prioritisation and relationship mapping.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/alistairdriscoll","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/alistair-driscoll.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Alistair Driscoll is most useful for practical Sales Navigator workshops on account research, prioritisation and relationship mapping.","best_for":"A B2B sales-enablement company wanting a practical Sales Navigator workshop for sellers.","not_for":"A consumer lifestyle brand seeking broad awareness or creator-led entertainment for general consumers.","takeaways":["A job title is evidence, not proof of someone's buying role.","Multi-threading means identifying decision-makers, influencers, blockers, existing relationships and warm introductions.","Tools can show the network, but the seller still decides."],"check_first":"Confirm recent performance data, audience details, availability and commercial terms before setting a budget.","main_ideas":["A job title is evidence, a buying role is a hypothesis","Multi-threading is a discipline, not a headcount","Tools can show the network; the seller still decides","Most sellers have a prioritisation problem, not an account problem","Turning platform events and research into seller practice"],"partnership_formats":["Sales Navigator workshop series","Product-specific teaching session"],"partnership_url":null,"brands":["HID Global","LinkedIn","ASSA ABLOY"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"anya-ciecierski","url":"https://b2binfluencer.marketing/creators/anya-ciecierski/"}],"engagement":{"posts":7,"median_reactions":8,"median_comments":1,"checked":"2026-11-02"}},{"id":"alvin-cordeiro","name":"Alvin Cordeiro","url":"https://b2binfluencer.marketing/creators/alvin-cordeiro/","markdown_url":"https://b2binfluencer.marketing/creators/alvin-cordeiro.md","descriptor":"Alvin Cordeiro shares practical guidance on choosing work or a business direction by checking real demand, personal fit, and whether an opportunity can produce results. His posts address job-search strategy and evaluating business ideas against what people are already paying for.","linkedin_followers":10240,"linkedin_url":"https://www.linkedin.com/in/alvincordeiro","youtube_url":null,"photo_url":null,"topics":["career-transitions"],"audiences":["job-seekers"],"verdict":"Useful for practical questions that test demand, personal fit, and real results before choosing a direction.","best_for":"A business coaching company reaching first-time entrepreneurs with demand-validation content.","not_for":"A brief needing verified reach, paid amplification, or data-backed market research.","takeaways":["A list of 35 business ideas shows access, not proof of unmet demand.","Ask who is already paying, where work falls short, and what fits locally.","Side income that fits free time differs from a business needing customers and demand."],"check_first":"Confirm whether they offer partnerships, plus recent post results and audience data.","main_ideas":["Busy activity is not the same as progress","Idea lists show what is accessible, not what is available","Not every option on a list is the same kind of commitment","Specific fit beats optionality when the market rewards precision","Named filters for choosing what to build or apply for"],"partnership_formats":[],"partnership_url":null,"brands":["Practical Business Plans"],"posts_cited":8,"latest_post":"2026-10-05","similar":[{"id":"natasha-lewry-beauvais","url":"https://b2binfluencer.marketing/creators/natasha-lewry-beauvais/"}],"engagement":{"posts":7,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"andrew-hutton","name":"Andrew Hutton","url":"https://b2binfluencer.marketing/creators/andrew-hutton/","markdown_url":"https://b2binfluencer.marketing/creators/andrew-hutton.md","descriptor":"Andrew Hutton helps early-stage startups build repeatable go-to-market systems, especially outbound sales. Through Market Fit, he works on prospecting, lead-list quality, and turning customer signals into outreach and pipeline.","linkedin_followers":11587,"linkedin_url":"https://www.linkedin.com/in/andrew-hutton-3a030739","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/andrew-hutton.webp","topics":["artificial-intelligence","sales","startup"],"audiences":[],"verdict":"Andrew Hutton is useful for providing practical guidance on building repeatable B2B outbound sales systems.","best_for":"B2B sales tooling campaigns focused on improving prospect list quality and outbound strategy.","not_for":"Consumer-facing campaigns, such as those seeking Gen Z app installs or lifestyle video reach.","takeaways":["The hard part of a prospect list is checking it, not generating it.","AI is best used to check a list against a defined market, not decide who belongs on it.","The right next step depends on whether the offer solves a real need."],"check_first":"Request recent audience analytics, including job titles and industries, before committing budget.","main_ideas":["The hard part of a prospect list is checking it, not generating it","Platform filters cover the obvious signals, so the edge is the signal you define yourself","A tested call to action is the wrong starting point, and the channel changes the message","Automating profile views is scraping in disguise and should be retired","Growth should move from ad hoc tactics to a repeatable system, starting with outbound"],"partnership_formats":[],"partnership_url":null,"brands":["Market Fit","LinkedIn"],"posts_cited":10,"latest_post":"2026-10-05","similar":[{"id":"milos-armus","url":"https://b2binfluencer.marketing/creators/milos-armus/"},{"id":"kenny-damian","url":"https://b2binfluencer.marketing/creators/kenny-damian/"}],"engagement":{"posts":7,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"ann-miura-ko","name":"Ann Miura-Ko","url":"https://b2binfluencer.marketing/creators/ann-miura-ko/","markdown_url":"https://b2binfluencer.marketing/creators/ann-miura-ko.md","descriptor":"Ann Miura-Ko writes about how companies adopt AI, how AI-native startups organize product and engineering work, and efforts to scale carbon removal.","linkedin_followers":10984,"linkedin_url":"https://www.linkedin.com/in/amiura","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","product-management","ai-adoption"],"audiences":["founders"],"verdict":"Ann Miura-Ko is most useful for expert-led sessions on how AI-native startups change product, engineering, and tooling choices.","best_for":"B2B software brands seeking a narrow working session for product, engineering, and innovation leaders.","not_for":"Paid LinkedIn sponsorship or technical buyer education for carbon-removal infrastructure campaigns.","takeaways":["Across five AI-native companies, she found one full-time product manager.","Build speed creates a feature-factory risk; constraints protect product taste and coherence.","AI adoption is cheap, but organizational capability is not, she writes."],"check_first":"Confirm LinkedIn audience demographics and engagement for comparable AI-native organization posts.","main_ideas":["Cheap AI adoption does not make an AI-native company","When engineers own the product, the product manager role can collapse","Build speed creates a feature-factory risk, and constraints protect taste","AI moves the bottleneck away from engineering access","Practical AI adoption outside engineering is a convening priority"],"partnership_formats":[],"partnership_url":null,"brands":["Terradot","Google"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":4,"median_reactions":20,"median_comments":1,"checked":"2026-11-02"}},{"id":"anna-moragli","name":"Anna Moragli","url":"https://b2binfluencer.marketing/creators/anna-moragli/","markdown_url":"https://b2binfluencer.marketing/creators/anna-moragli.md","descriptor":"Anna Moragli is an ecommerce SEO specialist and the founder of Search Magic, an agency focused on organic growth for ecommerce brands. Her work includes tackling low-value URLs that can waste crawl attention and obscure revenue-driving pages, and developing search strategies for pharmaceutical and supplement brands.","linkedin_followers":8836,"linkedin_url":"https://www.linkedin.com/in/anna-moragli","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","seo","ai-search-visibility"],"audiences":[],"verdict":"Most useful for ecommerce SEO audits that cut low-value URLs and protect revenue pages.","best_for":"Large ecommerce retailers or pharma and supplement brands needing SEO consulting, not sponsored posts.","not_for":"Consumer-facing paid creator sponsorships, patient-facing UGC, or campaigns needing media kits and rate cards.","takeaways":["Ecommerce sites with 300,000 or more indexable pages can waste crawl attention and internal authority.","Removing low-value URLs can be growth work if user experience and revenue pages are protected.","After talking with pharmacists and supplement executives, their questions were more basic and operational."],"check_first":"Ask for anonymised pruning case data, before-and-after crawl or revenue evidence, and filtering safeguards.","main_ideas":["Ecommerce-only SEO, judged on revenue and branded demand","Index bloat: cutting low-value URLs is a growth move, not a cleanup","AI pitches should start from what a business needs, not from what AI can do","AI search advice should be grounded in large-scale prompt research","SEO is expanding rather than dying, and watching it from the audience is worth doing"],"partnership_formats":[],"partnership_url":null,"brands":["Search Magic","brightonSEO","UK SEO Summit","The Pharmacy Show","SmartPress S.A.","Women in Tech SEO","Galerie de Beauté"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"sam-dunning","url":"https://b2binfluencer.marketing/creators/sam-dunning/"}],"engagement":{"posts":6,"median_reactions":22,"median_comments":4,"checked":"2026-11-02"}},{"id":"anthony-carroll","name":"Anthony Carroll","url":"https://b2binfluencer.marketing/creators/anthony-carroll/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-carroll.md","descriptor":"Anthony Carroll is CEO of FTC Solar, a company focused on utility-scale solar tracking. His public posts discuss solar project execution, tracker technology, customer service, and partnerships across the energy industry.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/anthony-carroll-78672336","youtube_url":null,"photo_url":null,"topics":["leadership","customer-experience"],"audiences":[],"verdict":"Anthony Carroll is most useful for a business leader view on utility-scale solar tracker execution, field performance, and partnerships.","best_for":"Utility-scale solar tracker or construction robotics brands seeking a credible industry voice for technical or partnership campaigns.","not_for":"Residential solar installers seeking paid social creator videos for homeowners, lifestyle hooks, local offers, or direct response.","takeaways":["SUNPATH evaluation used operating-plant production data and field visits to test measured performance.","Fraser Coast paired 330 MW solar with 180 MW batteries on difficult ground.","Robotics should start with a field problem and be judged by safety, productivity, cost, adoption."],"check_first":"Confirm recent LinkedIn analytics, audience composition, and whether a company-level partnership approach fits.","main_ideas":["Judge solar technology by what happens in the field","Start automation with a jobsite problem, not the technology","The energy transition is an execution challenge as well as a technology challenge","Partnership means solving project constraints together","Customer care and local knowledge are part of execution"],"partnership_formats":["Strategic technology partnership","Project-scale supply partnerships","Conference presence and partner side events","Podcast and first-person interview appearances"],"partnership_url":null,"brands":["FTC Solar","Linxon","Hitachi Energy","Global Power Generation Australia","Naturgy","Enertis Applus+","ausbiz"],"posts_cited":8,"latest_post":"2026-10-02","similar":[{"id":"paul-kirch","url":"https://b2binfluencer.marketing/creators/paul-kirch/"}],"engagement":{"posts":9,"median_reactions":145,"median_comments":9,"checked":"2026-11-02"}},{"id":"anthony-morgan","name":"Anthony Morgan","url":"https://b2binfluencer.marketing/creators/anthony-morgan/","markdown_url":"https://b2binfluencer.marketing/creators/anthony-morgan.md","descriptor":"Anthony Morgan works on conversion-rate optimization for ecommerce brands at Enavi. Their posts describe using customer research and testing to improve product pages, landing pages, and the wider buying journey—not simply adding generic conversion features.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/anthonycmorgan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anthony-morgan.webp","topics":["ecommerce","paid-ads","conversion-rate-optimization","peak-season-planning","paid-social"],"audiences":["dtc-brands"],"verdict":null,"best_for":null,"not_for":null,"takeaways":[],"check_first":null,"main_ideas":["Paid targeting moved into the creative and the page","Strategic conversion work should reinforce a brand, not decorate it","Build pages for the intent of the traffic, not the buyer who already decided","Find the constraint in the business, not just the conversion rate","The store becomes an anchor at seven and eight figures"],"partnership_formats":[],"partnership_url":null,"brands":["Enavi","Visually","Intelligems","Laura Geller","Speero","Common Thread Collective"],"posts_cited":8,"latest_post":"2026-10-06","similar":[{"id":"micka-l-aubard","url":"https://b2binfluencer.marketing/creators/micka-l-aubard/"}],"engagement":{"posts":9,"median_reactions":22,"median_comments":6,"checked":"2026-11-02"}},{"id":"anya-ciecierski","name":"Anya Ciecierski","url":"https://b2binfluencer.marketing/creators/anya-ciecierski/","markdown_url":"https://b2binfluencer.marketing/creators/anya-ciecierski.md","descriptor":"Anya Ciecierski shares practical B2B marketing advice for Microsoft Dynamics companies, including how to help sales teams use LinkedIn and improve company visibility online. She also promotes ERP Software Blog and CRM Software Blog, which feature software and partner companies.","linkedin_followers":11227,"linkedin_url":"https://www.linkedin.com/in/anyacc","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/anya-ciecierski.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Anya Ciecierski is most useful for practical B2B marketing advice for Microsoft Dynamics companies, especially LinkedIn sales engagement and online visibility.","best_for":"A B2B software company selling sales enablement, CRM tooling, or LinkedIn engagement into the Microsoft Dynamics partner channel.","not_for":"A data platform or security vendor needing engineering-grade technical content for developers, data engineers, or IT architects.","takeaways":["Use a company's 90-day sales pipeline to choose prospects for LinkedIn engagement.","Check online company listings for inaccurate or inconsistent details that may affect AI visibility.","Give each salesperson five relevant prospect posts and suggest ways to engage."],"check_first":"Ask for recent results from comparable LinkedIn-engagement campaigns or an audience survey covering job function and company type.","main_ideas":["LinkedIn activity works as a specific assignment, not a pep talk","Company directory listings are an AI-visibility problem, so consistency matters as much as accuracy","Year-round customer education is the stated test for a good partner company","An event is worth attending for a specific purpose, so judge it on who is in the room","Low-code and AI tools belong to non-technical people too, in Shane Young's framing"],"partnership_formats":["Membership in ERP Software Blog and CRM Software Blog","\"Best of\" list application","Listing on the ERP Software Blog and CRM Software Blog directories"],"partnership_url":null,"brands":["ERP Software Blog","CRM Software Blog","TMC Global","PowerApps911 - Power Platform Consulting and Training","Directions EMEA","Community Summit"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":7,"median_reactions":22,"median_comments":7,"checked":"2026-11-02"}},{"id":"apurv-bansal","name":"Apurv Bansal","url":"https://b2binfluencer.marketing/creators/apurv-bansal/","markdown_url":"https://b2binfluencer.marketing/creators/apurv-bansal.md","descriptor":"Apurv Bansal hosts finance-industry conversations and writes about how finance teams can use AI and automation, move projects into production, and decide what to build or buy.","linkedin_followers":28415,"linkedin_url":"https://www.linkedin.com/in/bansalapurv","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/apurv-bansal.webp","topics":["artificial-intelligence","startup","revenue-operations"],"audiences":["founders","finance-leaders","cfos"],"verdict":"Apurv Bansal is most useful for grounded finance AI and build-versus-buy discussions for finance leaders.","best_for":"Fintech or finance-software brands reaching finance leaders weighing AI automation and build-versus-buy decisions.","not_for":"Consumer money apps or retail awareness campaigns aimed at savers and investors.","takeaways":["Buy tools that write to a system of record; treat other internal builds as experiments.","Pilots must handle custom contracts, disputed usage, shared data definitions, feedback loops, exception controls, audit involvement.","Only 15 to 20 percent of weekend builds got used, per Numeric."],"check_first":"Confirm recent sponsored session results and audience job titles, seniority, and employer data.","main_ideas":["Buy the spine, build the edges","Making a build trusted costs more than making it work","Finance AI has to be deterministic, and it should start with one understood process","Pilot success says nothing about production","Revenue operations break on exceptions, not volume"],"partnership_formats":["Finance Exchange session or panel","Co-hosted webinar or recorded conversation","Interview series episode (Finance with Zenskar)"],"partnership_url":null,"brands":["Zenskar","CFO Connect","MUFG","Numeric","NetSuite","Drivetrain","Lensing.ai","Aleph"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":4,"median_reactions":28,"median_comments":0,"checked":"2026-11-02"}},{"id":"art-rs-ev-e-evs","name":"Artūrs Ševšeļevs","url":"https://b2binfluencer.marketing/creators/art-rs-ev-e-evs/","markdown_url":"https://b2binfluencer.marketing/creators/art-rs-ev-e-evs.md","descriptor":"Artūrs Ševšelevs shares practical advice on ecommerce email marketing, including abandoned-cart flows, Klaviyo setup and brand audits. His posts also show him recruiting for VEX Media, an email marketing agency.","linkedin_followers":7229,"linkedin_url":"https://www.linkedin.com/in/sevselevs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/art-rs-ev-e-evs.webp","topics":["ecommerce","email-marketing"],"audiences":["ecommerce-brands"],"verdict":"Most useful for practical ecommerce email marketing advice, especially abandoned-cart flows, Klaviyo setup and brand audits.","best_for":"Established ecommerce brands on Klaviyo with weak abandoned-checkout performance and underused email plans.","not_for":"B2B software awareness campaigns using paid social or creator-led video without email scope.","takeaways":["A final cart email asks shoppers why they left and uses clicks to guide later messaging.","A brand audit found an underused Klaviyo plan, one checkout email, low deliverability, disconnected welcome series.","VEX Media hiring posts separate senior strategy ownership from copy, design and Klaviyo implementation."],"check_first":"Confirm recent campaign results, response rates and audience composition before contacting them.","main_ideas":["Use checkout recovery to learn why shoppers leave","Fix email fundamentals before chasing new tactics","Keep strategy accountable and implementation deliberate"],"partnership_formats":[],"partnership_url":null,"brands":["VEX Media","Klaviyo"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":null},{"id":"arun-menon","name":"Arun Menon","url":"https://b2binfluencer.marketing/creators/arun-menon/","markdown_url":"https://b2binfluencer.marketing/creators/arun-menon.md","descriptor":"Arun Menon is building LXMQ, a platform for connecting credit-card decisions such as card choice, rewards, repayment, fees, and credit health. His work also focuses on protecting sensitive financial data as AI systems use it.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/aarunmenon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/arun-menon.webp","topics":["artificial-intelligence","cybersecurity","fintech","ai-security"],"audiences":[],"verdict":"Arun Menon is most useful for explaining AI-driven credit-card decisioning and runtime financial data protection.","best_for":"Fintech infrastructure brands exploring partnership or thought leadership on AI credit-card decisioning and data protection.","not_for":"Consumer lifestyle brands seeking one-off paid endorsements, guaranteed reach, or broad audience demographics.","takeaways":["Credit-card decisions should be calculated, not guessed.","Most cardholders have a sequencing problem, not a discipline problem.","Access to data is not authority to act on it."],"check_first":"Confirm HALO-5 development status and approved product claims before any collaboration.","main_ideas":["Credit-card decisions should be calculated, not guessed","Most cardholders have a sequencing problem, not a discipline problem","Access to data is not authority to act on it","Protect financial data while the product is being built, not after","Partnerships as joint development, not one-off promotion"],"partnership_formats":["Product design partnership","Joint announcement and co-marketing","Event and panel participation"],"partnership_url":null,"brands":["LXMQ","Privaclave AI"],"posts_cited":8,"latest_post":"2026-10-01","similar":[{"id":"noopur-davis","url":"https://b2binfluencer.marketing/creators/noopur-davis/"}],"engagement":{"posts":6,"median_reactions":24,"median_comments":1,"checked":"2026-11-02"}},{"id":"asher-trotter","name":"Asher Trotter","url":"https://b2binfluencer.marketing/creators/asher-trotter/","markdown_url":"https://b2binfluencer.marketing/creators/asher-trotter.md","descriptor":"Asher Trotter designs and leads football programmes, including high-performance camps for Māori women players and support projects for Pacific national teams. The posts also show work in coach education and mentoring.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ashertrotter","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Asher Trotter is most useful for designing and delivering culturally grounded high-performance football programmes and camps.","best_for":"Federations, funders or sports programme consultancies needing culturally grounded high-performance camps with volunteer-heavy teams.","not_for":"Consumer or lifestyle brands wanting mass reach, paid endorsement, rate cards or fixed deliverable packages.","takeaways":["Māori principles should shape the programme, not sit beside it.","Tight time, money and staff are the design brief, not an excuse.","Performance support has to be explained, not just handed over."],"check_first":"Confirm audience analytics, pricing, deliverables and partnership terms before contacting them.","main_ideas":["Māori principles should shape the programme, not sit beside it","Tight time, money and staff are the design brief, not an excuse","Performance support has to be explained, not just handed over","Self-awareness and reflection are the fastest route to coaching growth","Build things that keep working after the campaign ends"],"partnership_formats":["Fundy kit and player fundraisers","Māori national programme support"],"partnership_url":null,"brands":["Māori Football Aotearoa","Oceania Football Confederation","New Zealand Football","Football Federation Samoa","University of Wollongong Sports Bra Project","Fundy"],"posts_cited":8,"latest_post":"2026-08-18","similar":[],"engagement":{"posts":8,"median_reactions":47,"median_comments":1,"checked":"2026-11-02"}},{"id":"athul-jayaram","name":"Athul Jayaram","url":"https://b2binfluencer.marketing/creators/athul-jayaram/","markdown_url":"https://b2binfluencer.marketing/creators/athul-jayaram.md","descriptor":"Athul Jayaram works in cybersecurity and engineering, with a focus on vulnerability research and secure-by-design practices. His posts describe vulnerability disclosure and argue that products should make secure choices easier by default.","linkedin_followers":11273,"linkedin_url":"https://www.linkedin.com/in/athuljayaram","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/athul-jayaram.webp","topics":["leadership","cybersecurity"],"audiences":[],"verdict":"Athul Jayaram is most useful for secure-by-design security ideas, vulnerability disclosure, and engineering community perspectives.","best_for":"A cybersecurity product company secure-defaults workshop or vulnerability disclosure segment.","not_for":"A demand-generation sponsorship that needs a documented package and measured reach.","takeaways":["Changing defaults, not adding tools, made secure actions easier and incidents dropped.","He was recognized for discovering and reporting CVE-2025-21576.","He became an IEEE Senior Member and an IET Mike Sargeant Award finalist."],"check_first":"Confirm sponsorship formats, rates, audience data, and an inquiry route.","main_ideas":["Make the secure choice the easy choice","Treat vulnerability disclosure as protection, not just a technical achievement","Recognise the work behind engineering, and take part in its community"],"partnership_formats":[],"partnership_url":null,"brands":["IEEE","Institution of Engineering and Technology (IET)"],"posts_cited":9,"latest_post":"2026-09-07","similar":[],"engagement":{"posts":9,"median_reactions":8,"median_comments":0,"checked":"2026-11-02"}},{"id":"ayelet-noff","name":"Ayelet Noff","url":"https://b2binfluencer.marketing/creators/ayelet-noff/","markdown_url":"https://b2binfluencer.marketing/creators/ayelet-noff.md","descriptor":"Ayelet Noff shares advice on agency growth and storytelling and discusses technology PR, media relations, and how earned media can help brands appear in AI-generated answers. Her posts identify SlicedBrand as a PR and marketing agency focused on technology.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ayelet","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ayelet-noff.webp","topics":["artificial-intelligence","startup","seo","ai-search-visibility","agency-growth","generative-engine-optimization"],"audiences":["agency-owners"],"verdict":"Most useful for advice on agency positioning, storytelling, technology PR, and earned media as a possible AI visibility factor.","best_for":"A B2B agency or B2B SaaS agency seeking positioning, storytelling, or PR guidance.","not_for":"A software launch needing documented paid sponsorship, product demos, deliverables, and conversion reporting.","takeaways":["PR now has a second audience: the AI tools people use to research companies.","The PR ROI question is answered by visibility in AI answers, not clicks.","Agencies should grow deliberately, because the product is the people."],"check_first":"Confirm whether they offer paid creator work, deliverables, rates, and audience data.","main_ideas":["PR now has a second audience: the AI tools people use to research companies","The PR ROI question is answered by visibility in AI answers, not by clicks","Agencies should grow deliberately, because the product is the people","Storytelling is not self-promotion","Sustained PR depends on data the company already owns"],"partnership_formats":[],"partnership_url":null,"brands":["SlicedBrand","Forbes"],"posts_cited":9,"latest_post":"2026-09-29","similar":[],"engagement":{"posts":9,"median_reactions":5,"median_comments":1,"checked":"2026-11-02"}},{"id":"aysha-khan","name":"Aysha Khan","url":"https://b2binfluencer.marketing/creators/aysha-khan/","markdown_url":"https://b2binfluencer.marketing/creators/aysha-khan.md","descriptor":"Aysha Khan works in AI, cybersecurity, and technology leadership, and writes about how leaders can make clearer decisions. Khan also writes books, including What the River Knows, and shares buyer-side perspectives on enterprise technology sales through The Buyer’s Seat.","linkedin_followers":10700,"linkedin_url":"https://www.linkedin.com/in/aysha-khan-77ba9014","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/aysha-khan.webp","topics":["artificial-intelligence","leadership","sales","cybersecurity"],"audiences":["security-leaders"],"verdict":"Aysha Khan is most useful for buyer-side insight into enterprise technology sales, AI, cybersecurity, and leadership clarity.","best_for":"Cybersecurity or enterprise tech brands seeking sales enablement on buyer objections and messaging.","not_for":"Consumer wellness endorsement campaigns with guaranteed sponsored posts and broad lifestyle reach.","takeaways":["Buyers count internal hours, infrastructure risk, and whether pitches sound interchangeable.","Vendors should show faster or greater scale, results in buyer's environment, and comparable reference.","Khan says clarity gives ambition direction, while speed and force are wrong levers."],"check_first":"Confirm interest, availability, format, and commercial terms before planning a workshop.","main_ideas":["The constraint is clarity, not capability","Buyers count outcomes, not categories","The buyer is silently calculating what the pitch costs them","AI will expose a lack of human imagination","Force and speed are the wrong levers; patience and direction are the real ones"],"partnership_formats":[],"partnership_url":null,"brands":["Atomicwork","U&I Ventures"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"jason-m-lemkin","url":"https://b2binfluencer.marketing/creators/jason-m-lemkin/"},{"id":"jett-mccandless","url":"https://b2binfluencer.marketing/creators/jett-mccandless/"}],"engagement":{"posts":9,"median_reactions":25,"median_comments":2,"checked":"2026-11-02"}},{"id":"ben-acott","name":"Ben Acott","url":"https://b2binfluencer.marketing/creators/ben-acott/","markdown_url":"https://b2binfluencer.marketing/creators/ben-acott.md","descriptor":"Ben Acott works with consumer brands on product positioning, launches, and growth. Acott describes Magnetic as a growth and venture studio that works with brands and builds its own; Acott’s posts highlight testing product concepts and advertising before committing to bigger investments.","linkedin_followers":23892,"linkedin_url":"https://www.linkedin.com/in/benacott","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-acott.webp","topics":["artificial-intelligence","ecommerce","creative-strategy"],"audiences":["dtc-founders"],"verdict":"Ben Acott is most useful for testing product concepts, names, packaging, claims, and ads before bigger investments.","best_for":"A DTC consumer brand validating product concepts before inventory and wanting cheap paid ad tests.","not_for":"Buying a personal sponsored post with fixed schedule, guaranteed reach, usage rights, and per-post price.","takeaways":["Acott describes 20 campaigns costing $61,000 to test product ideas before inventory.","Tests produced 20,276 leads and 149 people paid $1 to reserve.","Acott uses a five-to-seven-word test to see if a product explanation makes someone care."],"check_first":"Confirm the commercial route through Magnetic and ask for recent comparable campaign results.","main_ideas":["Paid ad tests are cheaper than an unvalidated production run","If it cannot fit in five to seven words, the idea is not found yet","Iterative testing is the loop behind every brand, not just acquisition","AI-heavy production needs one human accountable for output quality","Small test budgets need to be read against order value and repeat behaviour"],"partnership_formats":[],"partnership_url":null,"brands":["Magnetic Labs","Feastables","Onnit","Manscaped","Cuttable"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":3,"median_reactions":16,"median_comments":2,"checked":"2026-11-02"}},{"id":"ben-gioia","name":"Ben Gioia","url":"https://b2binfluencer.marketing/creators/ben-gioia/","markdown_url":"https://b2binfluencer.marketing/creators/ben-gioia.md","descriptor":"Ben Gioia coaches purpose-driven professionals to write books and helps them plan publishing so their books can support their business and impact goals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bengioia","youtube_url":"https://www.youtube.com/channel/UCedNmpWrHZIiiIwQROwkSCw","photo_url":"https://b2binfluencer.marketing/assets/avatars/ben-gioia.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Ben Gioia coaches purpose-driven professionals to draft books and plan publishing that supports business and impact goals.","best_for":"Publishing services brands seeking editorial co-marketing around book drafting and publishing education.","not_for":"Blind sponsored placements, pure reach buys, or AI drafting products that conflict with his public position.","takeaways":["A book can make expertise tangible and support client conversations, speaking, and business opportunities.","His 5 Week Draft program uses a blueprint, feedback, and accountability in a coached process.","Publishing involves many choices beyond uploading a file, including design, metadata, distribution, and launch timing."],"check_first":"Ask for recent audience data, comparable results, and terms for sponsorship, pricing, exclusivity, and approval.","main_ideas":["A book is a positioning asset, not a writing project","AI can help, but it must not drive the book","Publishing is a production discipline, and expert help at the start prevents a weak foundation","Start using the book before it is published","Promote client work publicly and treat client launches as part of the practice"],"partnership_formats":[],"partnership_url":null,"brands":["James Dakin","Annemarie","Leadership Awake Press"],"posts_cited":8,"latest_post":"2026-09-02","similar":[],"engagement":{"posts":7,"median_reactions":22,"median_comments":18,"checked":"2026-11-02"}},{"id":"benjamin-cohen","name":"Benjamin Cohen","url":"https://b2binfluencer.marketing/creators/benjamin-cohen/","markdown_url":"https://b2binfluencer.marketing/creators/benjamin-cohen.md","descriptor":"Benjamin Cohen is the CEO of Proton, which builds AI software for distributors. His posts discuss applying AI to distribution work, including sales training, business data, and customer relationships.","linkedin_followers":12572,"linkedin_url":"https://www.linkedin.com/in/benj-cohen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/benjamin-cohen.webp","topics":["artificial-intelligence","leadership","sales","startup","ai-agents"],"audiences":[],"verdict":"Benjamin Cohen is most useful for explaining AI use in distributor sales, data, and customer work.","best_for":"Distributor buying groups or B2B AI software vendors targeting distributors.","not_for":"Paid creator sponsorship campaigns with fixed deliverables and audience metrics.","takeaways":["AI should absorb connective work holding distributor systems like ERP, CRM, and email together.","A new sales rep can ask Pronto for an order instead of learning ERP location.","Customers at a Proton dinner compared what they built and how they used AI."],"check_first":"Confirm sponsorship or advisory format, deliverables, price, and audience composition.","main_ideas":["AI should absorb the connective work that holds distributor systems together","Distributors need one connected AI platform, not more clipboard work between tools","AI should shorten tool training so sales reps can focus on product and customer judgment","Cohen tests AI in their own routine and shares the failures, not just polished wins","Peer learning and distributor community are central to how Cohen builds trust"],"partnership_formats":[],"partnership_url":null,"brands":["Proton","Affiliated Distributors","Replenex","Granola","Claude","Benco Dental"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":167,"median_comments":12,"checked":"2026-11-02"}},{"id":"benjamin-j-fox","name":"Benjamin J. Fox","url":"https://b2binfluencer.marketing/creators/benjamin-j-fox/","markdown_url":"https://b2binfluencer.marketing/creators/benjamin-j-fox.md","descriptor":"Benjamin J. Fox writes about planning and measuring business events. His posts focus on setting an event’s purpose, preparing briefs and vendors early, and connecting event results to business measures such as qualified meetings and pipeline.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/benjaminjayfox","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/benjamin-j-fox.webp","topics":[],"audiences":[],"verdict":"They are useful for discussing event strategy, linking planning decisions to business accountability and measurable results.","best_for":"B2B events platforms seeking content on event planning, budget strategy, and ROI measurement.","not_for":"They are not suitable for virtual event platform demos or paid product endorsements.","takeaways":["Event ROI is a planning problem, not a reporting problem.","Program quality is largely decided three to six months before the event.","Purpose should shape the event brief before execution begins."],"check_first":"Confirm if they accept paid partnerships or if co-marketing is an available format.","main_ideas":["An event brief should answer what the event is for, not just what it is doing","Program quality is largely decided three to six months before the event","Event ROI is a planning problem, not a reporting problem","October is the practical planning window for January","Preparation shows up as fewer surprises, not more capability"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":4,"median_reactions":6,"median_comments":1,"checked":"2026-11-02"}},{"id":"bill-sieglein","name":"Bill Sieglein","url":"https://b2binfluencer.marketing/creators/bill-sieglein/","markdown_url":"https://b2binfluencer.marketing/creators/bill-sieglein.md","descriptor":"Bill Sieglein works with CISOExecNet, which brings chief information security officers together with cybersecurity vendors in regional roundtables. His posts describe moderating discussions, gathering members’ views on issues such as AI governance and identity security, and encouraging vendors to listen before presenting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/cisoexecutivenetwork","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bill-sieglein.webp","topics":["artificial-intelligence","cybersecurity","identity-security"],"audiences":["security-leaders"],"verdict":"Most useful for moderated regional roundtables that connect cybersecurity vendors with US CISOs.","best_for":"A cybersecurity marketing agency helping a vendor improve engagement and messaging with US CISOs.","not_for":"EMEA or APAC demand pushes, scripted demos, cold paid distribution, or fast lead targets.","takeaways":["He compares vendor outreach to active sonar that gives away a ship's position.","A sponsor set aside slides after hearing nearly 45 members describe identity security challenges.","Pittsburgh and Philadelphia poll: vulnerability management led expected AI impact at 41 percent."],"check_first":"Confirm sponsorship terms, recent roundtable results, and member seniority data.","main_ideas":["Cybersecurity vendors should listen before they pitch — the passive sonar argument","A sponsor should answer the room, not read the slides","AI governance and security is the question this community is working through","Member polls turn roundtable answers into a shareable benchmark","Roundtable topics follow the regional schedule, not a fixed curriculum"],"partnership_formats":["Regional roundtable sponsorship","Sponsored vendor presentation or member engagement slot"],"partnership_url":null,"brands":["CISOExecNet","BlinkOps","Legit Security","MIND","Novee Security","TELUS Digital","Bold Security","Sentra","Upwind Security","Blank Rome LLP"],"posts_cited":8,"latest_post":"2026-09-17","similar":[{"id":"caleb-schmitz","url":"https://b2binfluencer.marketing/creators/caleb-schmitz/"},{"id":"daliana-liu","url":"https://b2binfluencer.marketing/creators/daliana-liu/"}],"engagement":{"posts":7,"median_reactions":21,"median_comments":1,"checked":"2026-11-02"}},{"id":"bj-rn-radde","name":"Björn Radde","url":"https://b2binfluencer.marketing/creators/bj-rn-radde/","markdown_url":"https://b2binfluencer.marketing/creators/bj-rn-radde.md","descriptor":"Björn Radde is a marketing professional who shares ideas on how AI and other technologies are changing marketing. His work covers AI search, B2B demand generation, and how businesses can use AI without losing their brand identity.","linkedin_followers":32076,"linkedin_url":"https://www.linkedin.com/in/radde","youtube_url":"https://www.youtube.com/channel/UCd81g_zWkVbd6VrF72wFTrA","photo_url":"https://b2binfluencer.marketing/assets/avatars/bj-rn-radde.webp","topics":["artificial-intelligence","b2b-marketing","generative-engine-optimization","b2b-demand-generation","ai-search"],"audiences":["b2b-marketing-leaders"],"verdict":"Björn Radde is most useful for explaining AI search, B2B demand generation, and AI adoption without losing brand identity.","best_for":"B2B SaaS marketing or revenue technology brands seeking webinars, consulting, or advisory on AI search and demand generation.","not_for":"Consumer lifestyle or beauty campaigns needing short-form video, impulse purchases, or measured consumer reach.","takeaways":["Paid AI ads and organic AI answers should be run together.","The real AI risk is scalable mediocrity, not bad content.","AI transformation is an operating change, not a software purchase."],"check_first":"Confirm deliverables, date, fee, success measures, and audience analytics before contacting them.","main_ideas":["Paid AI ads and organic AI answers should be run together","The real AI risk is scalable mediocrity, not bad content","Human distinctiveness becomes scarcer as AI content grows","AI transformation is an operating change, not a software purchase","Anonymous B2B website traffic is an untapped demand signal"],"partnership_formats":["Keynote or conference presentation","Panel participation","Moderation","Guest lecture or teaching session","Consulting or hands-on generative engine visibility help"],"partnership_url":null,"brands":["Radde.de","Webmetic","AI Week Frankfurt","Hochschule Osnabrück","OpenAI"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":52,"median_comments":9,"checked":"2026-11-02"}},{"id":"bohdan-savchuk","name":"Bohdan Savchuk","url":"https://b2binfluencer.marketing/creators/bohdan-savchuk/","markdown_url":"https://b2binfluencer.marketing/creators/bohdan-savchuk.md","descriptor":"Bohdan Savchuk works in software quality and testing, with a focus on how products behave for real users. His posts also explore security testing for IoT devices and evaluating AI agents on real business tasks.","linkedin_followers":10885,"linkedin_url":"https://www.linkedin.com/in/bsavchuk","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/bohdan-savchuk.webp","topics":["artificial-intelligence","cybersecurity","ai-agents"],"audiences":["security-practitioners"],"verdict":"Bohdan Savchuk is most useful for practical QA, IoT security testing, and evaluating AI agents on real business tasks.","best_for":"A cybersecurity training company brief for a webinar or short course on IoT security and secure QA workflows.","not_for":"An AI-agent platform vendor seeking paid, always-on product advocacy with rates, guaranteed impressions, and disclosure terms.","takeaways":["Functional tests may miss security risks, and a smart lightbulb can open a corporate network.","An AI agent that sounds convincing may still make the wrong decision.","AI agents are something you operate, not just prompt."],"check_first":"Confirm speaking terms, pricing, deliverables, booking route, and audience composition.","main_ideas":["A requirement tells you what should happen; a customer shows what actually happens","\"It worked in the demo\" is not enough — and AI agents make that harder","Security testing belongs inside quality testing, not beside it","AI agents are something you operate, not just prompt","Switching off is part of doing the work well, not a reward for it"],"partnership_formats":[],"partnership_url":null,"brands":["Anbosoft","BrowserStack","SiliconANGLE & theCUBE"],"posts_cited":8,"latest_post":"2026-08-17","similar":[{"id":"sachin-desai","url":"https://b2binfluencer.marketing/creators/sachin-desai/"}],"engagement":{"posts":8,"median_reactions":16,"median_comments":1,"checked":"2026-11-02"}},{"id":"brand-l-elverston","name":"Brand L. Elverston","url":"https://b2binfluencer.marketing/creators/brand-l-elverston/","markdown_url":"https://b2binfluencer.marketing/creators/brand-l-elverston.md","descriptor":"Brand L. Elverston writes about retail asset protection and loss prevention, with a focus on using technology to improve inventory visibility and understand retail shrink. Elverston also shares perspectives on retail leadership and mentors students exploring careers in the field.","linkedin_followers":5908,"linkedin_url":"https://www.linkedin.com/in/brand-l-elverston-85174310","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brand-l-elverston.webp","topics":["leadership","workforce-development","retail-technology"],"audiences":[],"verdict":"Brand L. Elverston is most useful for explaining retail shrink, inventory visibility, RFID, and serialization.","best_for":"A retail technology vendor selling item-level visibility, RFID, serialization, or returns-fraud tools.","not_for":"A consumer purchase campaign needing guaranteed impressions and a tracked consumer audience.","takeaways":["A point-of-sale system without an RFID reader leaves retailers inferring a sale, not confirming it.","Serialization gives every item a unique digital identity tied to its EPC for chain of custody.","Shrink is broader than theft, and disciplined inventory work is loss management."],"check_first":"Confirm recent LinkedIn performance and any follower job-function or seniority breakdown.","main_ideas":["The point-of-sale scan is the weak link in the inventory record, and serialization closes it","Estimation and best guesses should be retired in favor of item-level visibility","Shrink is broader than theft, and disciplined inventory work is loss management","Hire for curiosity and discipline rather than a resume that matches the posting","The student pipeline is a priority in its own right, not a side activity"],"partnership_formats":[],"partnership_url":null,"brands":["The University of Alabama","Auburn University RFID Lab"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":13,"median_comments":2,"checked":"2026-11-02"}},{"id":"brenda-discher","name":"Brenda Discher","url":"https://b2binfluencer.marketing/creators/brenda-discher/","markdown_url":"https://b2binfluencer.marketing/creators/brenda-discher.md","descriptor":"Brenda Discher shares Siemens’ work in industrial technology, including digital twins, AI, manufacturing, and customer and partner projects.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/brendadischer","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brenda-discher.webp","topics":["artificial-intelligence","industrial-ai","workplace-culture"],"audiences":["manufacturing-leaders"],"verdict":"Brenda Discher is most useful for corporate thought leadership on connected industrial technology, digital twins, and industrial AI.","best_for":"A manufacturing technology brand seeking thought leadership on digital twins and industrial AI.","not_for":"A software vendor wanting independent comparative platform reviews with benchmarks and referral links.","takeaways":["AI adoption starts with trusted data, not with the model.","Digital twins belong to a step-by-step program, not a single launch.","JetZero uses digital twins to design, simulate, and plan an AI-enabled factory."],"check_first":"Confirm audience analytics for industry, role, seniority, geography, and performance on digital twins or industrial AI.","main_ideas":["AI adoption starts with trusted data, not with the model","Digital twins belong to a step-by-step program, not a single launch","Ecosystems and connected systems matter more than any single technology","Customer stories are the proof; the format is a recap with a few stated takeaways","Moving as one company across product lines is a stated priority"],"partnership_formats":[],"partnership_url":null,"brands":["Siemens","JetZero","ZPMC","BYD"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":337,"median_comments":6,"checked":"2026-11-02"}},{"id":"brian-balfour","name":"Brian Balfour","url":"https://b2binfluencer.marketing/creators/brian-balfour/","markdown_url":"https://b2binfluencer.marketing/creators/brian-balfour.md","descriptor":"Brian Balfour is a co-creator of Reforge, where he works on education and tools for product and growth teams. His posts discuss AI product development, including how teams can explore product ideas before building and help more people adopt prototyping tools.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bbalfour","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-balfour.webp","topics":["artificial-intelligence","product-discovery"],"audiences":[],"verdict":"Brian Balfour is most useful for AI product development guidance on product discovery and prototyping adoption.","best_for":"B2B SaaS teams addressing AI adoption friction and avoiding product debt.","not_for":"Small local retail seeking basic operations or general marketing advice.","takeaways":["Faster AI execution can create product debt: features shipped but not used by customers.","Reforge Build Variations compares four directions and tradeoffs before making an interactive prototype.","Shared templates and context reduce repeated setup work blocking wider prototyping tool adoption."],"check_first":"Confirm whether formal partnership or sponsorship opportunities exist before contacting them.","main_ideas":["Preventing Product Debt in the Age of AI","Reducing Friction in Enterprise AI Prototyping","Navigating the Knowledge Shift in Product Teams"],"partnership_formats":["Thought Leadership & Content","Keynote Speaking & Events","Product/Platform Integration"],"partnership_url":null,"brands":["Reforge","Miro","Reforge Build"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":5,"median_reactions":200,"median_comments":95,"checked":"2026-11-02"}},{"id":"brian-enright","name":"Brian Enright","url":"https://b2binfluencer.marketing/creators/brian-enright/","markdown_url":"https://b2binfluencer.marketing/creators/brian-enright.md","descriptor":"Brian Enright writes about evaluating franchise opportunities beyond their financials, including the owner’s weekly role and the demands of running the business. His posts also cover career decisions, leadership, and marketing.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/briankenright","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-enright.webp","topics":["leadership","content-marketing","leadership-development"],"audiences":[],"verdict":"Brian Enright is most useful for making franchise fit concrete through the owner's weekly role and operating demands.","best_for":"A franchise brokerage content partnership aimed at people comparing opportunities beyond financials.","not_for":"A B2B software vendor needing technical posts, benchmark numbers, and demo-request calls to action.","takeaways":["A franchise comparison should test the owner's week, not just the investment.","Before blaming a team for passivity, check whether decisions belong at their level.","Vague marketing creates random inquiries; start from best-fit clients and give one next step."],"check_first":"Ask for recent results, reach, engagement, and audience demographics on comparable posts.","main_ideas":["A franchise comparison should test the owner’s week, not just the investment.","Review a career as an asset portfolio before changing direction.","Before blaming a team for passivity, check whether decisions belong at their level.","A new leader builds credibility through small behaviors before big changes.","Vague marketing creates random inquiries; start from best-fit clients and give one next step."],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"dan-collins","url":"https://b2binfluencer.marketing/creators/dan-collins/"}],"engagement":{"posts":6,"median_reactions":14,"median_comments":0,"checked":"2026-11-02"}},{"id":"brian-fontanella","name":"Brian Fontanella","url":"https://b2binfluencer.marketing/creators/brian-fontanella/","markdown_url":"https://b2binfluencer.marketing/creators/brian-fontanella.md","descriptor":"Brian Fontanella shares practical guidance for small businesses on using AI and managing cybersecurity risks, including advice on Microsoft 365, AI tools, and managed IT.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bfontanella","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-fontanella.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-agents","ai-adoption","business-automation"],"audiences":[],"verdict":"Brian Fontanella is most useful for owner-level AI and cybersecurity guidance for small businesses.","best_for":"Managed IT or security brands wanting thought leadership on AI and cyber risk for small businesses.","not_for":"Enterprise software vendors needing architecture-level, long-form technical content for CIOs and platform engineers.","takeaways":["Before enabling Copilot, review who can already see shared files.","An AI agent deleted a production database in nine seconds.","Cyber insurance renewal requires evidence that security controls actually exist."],"check_first":"Ask for recent LinkedIn audience demographics and performance for comparable AI and cybersecurity topics.","main_ideas":["AI rollouts need human oversight before speed","Before turning on Copilot, review who can already see what","Cyber insurance renewal is an evidence exercise","Budget AI like a utility, not a per-user subscription","Start automation with the biggest weekly time loss"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft"],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":{"posts":8,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"brian-hampton","name":"Brian Hampton","url":"https://b2binfluencer.marketing/creators/brian-hampton/","markdown_url":"https://b2binfluencer.marketing/creators/brian-hampton.md","descriptor":"Brian Hampton is a marketing strategist and business owner who works with organizations on building marketing systems that connect channels—from content and SEO to ads, email, websites, and sales follow-up—to business revenue. Hampton’s posts discuss this work at King Digital, including planning for nonprofits and service-based businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bhampton1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-hampton.webp","topics":["b2b-marketing","demand-generation","marketing-operations","brand-positioning"],"audiences":["business-owners","service-business-owners"],"verdict":"They are most useful for connecting marketing channels to revenue goals through practical system planning.","best_for":"A nonprofit or service business with a clear target that needs channel roles and measurement.","not_for":"Paid sponsored placements, media kits, rate cards, reach guarantees, or creative only briefs.","takeaways":["A marketing strategy assigns each channel a job, rather than collecting tactics.","Nonprofits should plan from the funding target, not from the fundraiser calendar.","Most underperforming campaigns are an infrastructure problem, not a creative one."],"check_first":"Confirm scope as consulting, not sponsorship, and ask for audience and inquiry details.","main_ideas":["A marketing strategy assigns each channel a job, rather than collecting tactics","Nonprofits should plan from the funding target, not from the fundraiser calendar","Most underperforming campaigns are an infrastructure problem, not a creative one","Build visibility and trust before the pipeline slows, because buyers research first","Values are proven by behavior, and clear positioning should let the wrong customers opt out"],"partnership_formats":[],"partnership_url":null,"brands":["King Digital"],"posts_cited":8,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":6,"median_reactions":6,"median_comments":1,"checked":"2026-11-02"}},{"id":"brian-wagner","name":"Brian Wagner","url":"https://b2binfluencer.marketing/creators/brian-wagner/","markdown_url":"https://b2binfluencer.marketing/creators/brian-wagner.md","descriptor":"Brian Wagner shares LinkedIn commentary on growth strategy, AI, and leadership, often focused on life sciences and medtech. Wagner also describes INIA Biosciences’ work on noninvasive ultrasound therapy for chronic inflammatory disease.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/brianjameswagner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-wagner.webp","topics":["artificial-intelligence","leadership","healthcare","agentic-ai","robotics"],"audiences":["business-leaders"],"verdict":"They are most useful for short LinkedIn commentary on AI, growth, and life sciences strategy for business readers.","best_for":"This fits life sciences software brands seeking content collaboration on AI-driven growth strategy.","not_for":"This does not fit leadership development or employer-brand campaigns needing original management frameworks, not summaries of other talks.","takeaways":["Growth is the main lever, not margin.","AI and robots act as the operating layer.","A 1% revenue increase creates roughly 8x the shareholder value of an equivalent margin gain."],"check_first":"Ask for audience demographics and engagement results on recent AI-in-life-sciences posts.","main_ideas":["Growth is the main lever, not margin","AI and robots as the operating layer","Internal science is not enough on its own","Read where leaders are investing from earnings-call data","Match your foresight style to the decision"],"partnership_formats":[],"partnership_url":null,"brands":["SAP","McKinsey","BCG","INIA Biosciences"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"aaron-prather","url":"https://b2binfluencer.marketing/creators/aaron-prather/"},{"id":"mutembei-kariuki","url":"https://b2binfluencer.marketing/creators/mutembei-kariuki/"}],"engagement":{"posts":4,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"brian-weidner","name":"Brian Weidner","url":"https://b2binfluencer.marketing/creators/brian-weidner/","markdown_url":"https://b2binfluencer.marketing/creators/brian-weidner.md","descriptor":"Brian Weidner works on helping physical therapists connect with employers through PTCareerTree. His LinkedIn posts also use state-level data to explain PT hiring demand, workforce supply, pay, and career choices.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/brianweidner","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/brian-weidner.webp","topics":["recruiting","healthcare"],"audiences":[],"verdict":"Brian Weidner is most useful for state-level physical therapist workforce data and recruiting content.","best_for":"Healthcare staffing companies needing state-by-state physical therapist shortage data and recruiter-ready content.","not_for":"Consumer telehealth or patient education campaigns about low back pain or post-surgical rehabilitation.","takeaways":["Candidates should talk with hiring managers before they apply.","Pay and reimbursement figures only mean something after adjusting for what local money buys.","Scarcity relative to demand decides who holds leverage in each state."],"check_first":"Confirm documented audience survey results and a verified partnership inquiry route.","main_ideas":["Candidates should talk with hiring managers before they apply","A job platform should answer for the quality of the employers it lists, and Weidner does not yet have that answer","Pay and reimbursement figures only mean something after adjusting for what local money buys","Scarcity relative to demand decides who holds the leverage in each state","Where therapists are trained is a different map from where they are needed"],"partnership_formats":["Employer panels at DPT programs","PTCareerTree employer visibility","Event sponsorship"],"partnership_url":null,"brands":["PTCareerTree","Career Tree Network","University of Wisconsin–La Crosse Physical Therapy Program"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":7,"median_comments":1,"checked":"2026-11-02"}},{"id":"caleb-schmitz","name":"Caleb Schmitz","url":"https://b2binfluencer.marketing/creators/caleb-schmitz/","markdown_url":"https://b2binfluencer.marketing/creators/caleb-schmitz.md","descriptor":"Caleb Schmitz shares practical NetSuite consulting and AI work, including ways to build internal tools and improve CRM reporting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/calebschmitz","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Caleb Schmitz is most useful for practical NetSuite consulting and AI workflow examples, especially AI-assisted internal tools and CRM reporting.","best_for":"A NetSuite consulting or ERP software brand wanting a practitioner-led AI workflow case study.","not_for":"A consumer toy brand seeking sponsored parent-focused product demonstrations and purchase impact claims.","takeaways":["A weekly spreadsheet staffing forecast became a Suitelet built from a detailed prompt and saved searches.","A human developer still handled testing, code review, repository updates, and deployment.","An apparent lead drop traced to a CRM status change, then an interactive Sonar report."],"check_first":"Confirm interest, availability, terms, disclosure, usage rights, and audience evidence before planning deliverables.","main_ideas":["AI can build real internal NetSuite tools, but a developer still reviews and deploys them","AI changes which NetSuite projects get approved, not whether consultants are needed","The consultant's job is to find the client's next constraint","Explain the anomaly before presenting the number, and let the person verify it","Reporting design can look like a change in performance"],"partnership_formats":[],"partnership_url":null,"brands":["Anchor Group","Oracle NetSuite"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":6,"median_reactions":13,"median_comments":2,"checked":"2026-11-02"}},{"id":"cedrick-holmes","name":"Cedrick Holmes","url":"https://b2binfluencer.marketing/creators/cedrick-holmes/","markdown_url":"https://b2binfluencer.marketing/creators/cedrick-holmes.md","descriptor":"Cedrick Holmes advises mission-driven organizations on CRM systems, donor and finance data, and operational workflows. His posts also describe building AI tools for Salesforce and other CRM platforms.","linkedin_followers":7067,"linkedin_url":"https://www.linkedin.com/in/drcedrickholmes","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/cedrick-holmes.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Cedrick Holmes is most useful for helping small mission-driven teams clarify CRM and finance data ownership.","best_for":"Nonprofit consulting firms seeking a workshop on CRM and finance data reconciliation.","not_for":"Enterprise endorsement campaigns for Fortune 500 CIOs and CDOs, or standard sponsorship buys.","takeaways":["Assign each system a question, then document who owns the answer.","Judge new tools by whether a small team can sustain them.","For AI-assisted CRM changes, make control and recovery part of the feature."],"check_first":"Confirm audience breakdown and evidence of completed client work before contacting them.","main_ideas":["Assign each system a question, then document who owns the answer","Choose leadership by what is breaking, and plan for the handoff","Judge new tools by whether a small team can sustain them","For AI-assisted CRM changes, make control and recovery part of the feature","Recognition depends on relationships as well as competence"],"partnership_formats":[],"partnership_url":null,"brands":["Salesforce","Dynamics 365","HubSpot","Zoho"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":6,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"chad-sanderson","name":"Chad Sanderson","url":"https://b2binfluencer.marketing/creators/chad-sanderson/","markdown_url":"https://b2binfluencer.marketing/creators/chad-sanderson.md","descriptor":"Chad Sanderson writes about data engineering, data quality, and AI in production. His work argues that teams need to trace data through the application code that creates and changes it—not just through warehouses and databases.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/chad-sanderson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chad-sanderson.webp","topics":["artificial-intelligence","data-governance","data-quality"],"audiences":[],"verdict":"Chad Sanderson is most useful for explaining code-level data provenance, lineage limits, and system entropy to technical B2B audiences.","best_for":"A data platform or governance vendor enterprise webinar on end-to-end lineage beyond the warehouse.","not_for":"A consumer packaged-goods brand seeking paid product placement in short-form lifestyle video.","takeaways":["Provenance, where data came from and what depends on it, should come before data contracts.","Lineage tools start too late, capturing database to dashboard but not application code.","System entropy is loss of understanding in systems that still run."],"check_first":"Confirm commercial availability and request comparable audience results before contacting them.","main_ideas":["Provenance comes before data contracts","Lineage tools start too late in the journey","Data is any system output, not only warehouse data","System entropy is the barrier underneath most data and AI failures","The five-word question that stops a regulated bank's roadmap"],"partnership_formats":[],"partnership_url":null,"brands":["Gable"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":9,"median_reactions":135,"median_comments":23,"checked":"2026-11-02"}},{"id":"charlie-grinnell","name":"Charlie Grinnell","url":"https://b2binfluencer.marketing/creators/charlie-grinnell/","markdown_url":"https://b2binfluencer.marketing/creators/charlie-grinnell.md","descriptor":"Charlie Grinnell writes and speaks about how brands can understand audience behavior beyond their own data, use creator and community insights, and make marketing decisions based on evidence rather than internal assumptions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/charliegrinnell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/charlie-grinnell.webp","topics":["artificial-intelligence","creative-testing","creator-marketing"],"audiences":[],"verdict":"Charlie Grinnell is most useful for talks and workshops on audience research beyond a brand's own data.","best_for":"Financial-services marketing teams seeking a practical session on customer trust outside the CRM.","not_for":"Consumer brands wanting a paid creator-led social campaign with sponsored posts and usage rights.","takeaways":["Every brand has a dark market its own data cannot see.","Influence is whoever the audience listens to when deciding, not follower count.","A real audience signal appears in more than one place and is big enough to matter."],"check_first":"Confirm recent fintech or financial-services session recording, deck, post-event feedback, and audience roles.","main_ideas":["Every brand has a \"dark market\" its own data cannot see","Influence is whoever the audience listens to when deciding, not follower count","A real audience signal shows up in more than one place and is big enough to matter","Trust is moving from institutions to creators, and the CRM cannot see it","Creative decisions should be settled by audience behaviour, not by who is most senior"],"partnership_formats":[],"partnership_url":null,"brands":["Aritzia","RightMetric","SocialPacific","Digital Marketing for Financial Services Midwest"],"posts_cited":8,"latest_post":"2026-10-02","similar":[{"id":"greg-dorban","url":"https://b2binfluencer.marketing/creators/greg-dorban/"}],"engagement":{"posts":8,"median_reactions":11,"median_comments":1,"checked":"2026-11-02"}},{"id":"chris-h","name":"Chris H.","url":"https://b2binfluencer.marketing/creators/chris-h/","markdown_url":"https://b2binfluencer.marketing/creators/chris-h.md","descriptor":"Chris H. writes and speaks about cybersecurity, with a focus on software supply-chain security and how AI changes security risks and defenses.","linkedin_followers":82194,"linkedin_url":"https://www.linkedin.com/in/resilientcyber","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","cybersecurity","ai-security","software-supply-chain-security","vulnerability-management"],"audiences":["security-leaders","security-practitioners"],"verdict":"Most useful for explaining AI safety and supply chain security research to security practitioners.","best_for":"A cybersecurity training company building a course on AI safety and supply chain security.","not_for":"Consumer privacy or family online safety brands wanting broad, non technical lifestyle content.","takeaways":["AI safety and cybersecurity are one problem, and both layers can fail.","Human-in-the-loop oversight is often a rubber stamp.","Finding vulnerabilities with AI has to be paired with preventing new ones."],"check_first":"Ask for audience survey results covering job role and seniority.","main_ideas":["AI safety and cybersecurity are one problem, and both layers can fail","Human-in-the-loop oversight is often a rubber stamp","Finding vulnerabilities with AI has to be paired with preventing new ones","Attackers are industrializing their operations, even when the tradecraft is old","Loss data, not scare narratives, should set vulnerability priorities"],"partnership_formats":["Disclosed partner content with a security vendor platform"],"partnership_url":null,"brands":["Palo Alto Networks","Wiley","NVIDIA"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":8,"median_reactions":14,"median_comments":6,"checked":"2026-11-02"}},{"id":"chris-toy","name":"Chris Toy","url":"https://b2binfluencer.marketing/creators/chris-toy/","markdown_url":"https://b2binfluencer.marketing/creators/chris-toy.md","descriptor":"Chris Toy works on marketing and AI at MarketerHire, writing about how companies can apply AI in marketing and find the expertise to do it. His posts emphasize practical changes to workflows, data, and team skills—not just adopting new tools.","linkedin_followers":8834,"linkedin_url":"https://www.linkedin.com/in/christoy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/chris-toy.webp","topics":["artificial-intelligence","ai-adoption","marketing-operations","ai-marketing"],"audiences":["marketing-leaders"],"verdict":"Chris Toy is most useful for explaining how marketing teams can adopt AI through data, workflows, judgment, and team readiness.","best_for":"A B2B marketing agency planning an AI marketing automation workshop for its team.","not_for":"A martech vendor seeking personal paid LinkedIn endorsement, affiliate link, or product demo.","takeaways":["AI should give marketing engineering-level output; marketers should not become engineers.","AI cannot squint, so clean CRM and attribution data must come first.","The scarce skill is putting professional judgment into words and defining good work."],"check_first":"Confirm availability and commercial terms with MarketerHire, and ask for audience demographics and comparable post results.","main_ideas":["AI should give marketing engineering-level output — marketers should not become engineers","AI can't squint, so data hygiene has to come first","The scarce skill is putting judgment into words","A new model release is a readiness test, not news","Taste and judgment decide whether a playbook works"],"partnership_formats":[],"partnership_url":null,"brands":["MarketerHire"],"posts_cited":10,"latest_post":"2026-10-05","similar":[{"id":"kenny-damian","url":"https://b2binfluencer.marketing/creators/kenny-damian/"},{"id":"milos-armus","url":"https://b2binfluencer.marketing/creators/milos-armus/"}],"engagement":{"posts":9,"median_reactions":84,"median_comments":16,"checked":"2026-11-02"}},{"id":"christian-carron","name":"Christian Carron","url":"https://b2binfluencer.marketing/creators/christian-carron/","markdown_url":"https://b2binfluencer.marketing/creators/christian-carron.md","descriptor":"Christian Carron works on supply-chain and product carbon data, helping organizations use product carbon footprints and life-cycle assessments to guide emissions reductions and procurement. His posts describe his work with Embodied Carbon Solutions and independent validation of carbon data.","linkedin_followers":2181,"linkedin_url":"https://www.linkedin.com/in/christian-carron","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christian-carron.webp","topics":["scope-3-emissions"],"audiences":[],"verdict":"Christian Carron is most useful for practical product carbon footprint and LCA work tied to procurement and validation.","best_for":"Brands needing technical carbon data validation, supplier engagement, or reusable LCA methods.","not_for":"Broad consumer awareness campaigns or trend-led creator content for general audiences.","takeaways":["Match carbon data rigor to the decision it supports, not always EPD-grade verification.","Suppliers shared data more when engagement aligned with competitive bids.","Independent validation can build trust as AI speeds up footprint generation."],"check_first":"Confirm recent reach, engagement, and audience demographics for PCF validation posts.","main_ideas":["Match the rigor of carbon data to the decision it serves","Independent validation is the trust layer for AI-generated footprints","Transparency follows commercial opportunity, not persuasion","Build the process once so the next brand does not start from zero","Say what is verified and what is still a draft"],"partnership_formats":[],"partnership_url":null,"brands":["Embodied Carbon Solutions","REI","ERG","CarbonGraph","SmartEPD","PNW Climate Week"],"posts_cited":8,"latest_post":"2026-09-18","similar":[{"id":"mark-crofton","url":"https://b2binfluencer.marketing/creators/mark-crofton/"}],"engagement":{"posts":6,"median_reactions":15,"median_comments":1,"checked":"2026-11-02"}},{"id":"christopher-kunney","name":"Christopher Kunney","url":"https://b2binfluencer.marketing/creators/christopher-kunney/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-kunney.md","descriptor":"Christopher Kunney is a healthcare IT leader and host of the Straight Outta Health IT podcast. His public posts focus on digital health, AI governance, and health equity, including how technology decisions affect safety-net and community providers. He also describes serving as board chair of OneHealthEHR, which is piloting electronic health records in clinics in Liberia and Ghana.","linkedin_followers":22634,"linkedin_url":"https://www.linkedin.com/in/christopherkunney","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christopher-kunney.webp","topics":["artificial-intelligence","leadership","healthcare","ai-governance"],"audiences":[],"verdict":"Useful for healthcare IT talks and working sessions on AI vendor risk, EHR strategy, and health equity.","best_for":"Health IT consulting firms or health system events needing a keynote and advisory session.","not_for":"Consumer wellness brands wanting scripted podcast series with no vendor criticism.","takeaways":["He asks leaders to weigh AI and vendor risks and contract protections.","He says adoption depends on workforce literacy, clear accountability, and understanding the problem first.","He describes board chair role at OneHealthEHR piloting records in Liberia and Ghana."],"check_first":"Confirm fees, availability, and independent details on the OneHealthEHR pilot before contacting them.","main_ideas":["Judge health technology by who bears the risk","Start with the problem, people, and safeguards—not the AI tool","Digital health depends on preparing people to use and lead it"],"partnership_formats":[],"partnership_url":null,"brands":["OneHealthEHR","CaringMeds","Fountainhead Christian College","Straight Outta Health IT"],"posts_cited":8,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":5,"median_reactions":18,"median_comments":3,"checked":"2026-11-02"}},{"id":"christopher-reid","name":"Christopher Reid","url":"https://b2binfluencer.marketing/creators/christopher-reid/","markdown_url":"https://b2binfluencer.marketing/creators/christopher-reid.md","descriptor":"Christopher Reid helps business owners and teams put AI to work in everyday business tasks. His LinkedIn posts explain practical uses and risks of tools such as Claude and ChatGPT, and he offers hands-on workshops built around teams’ own workflows and documents.","linkedin_followers":2547,"linkedin_url":"https://www.linkedin.com/in/chris-reid","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/christopher-reid.webp","topics":["artificial-intelligence","ecommerce","cybersecurity","ai-adoption","generative-engine-optimization"],"audiences":["small-business-owners","ecommerce-operators"],"verdict":"Christopher Reid is most useful for practical AI adoption advice and hands-on workshops for business teams.","best_for":"Retail technology or AI product-data brands targeting small and mid-sized online stores with education and workshops.","not_for":"Consumer snack or beverage brands seeking broad consumer awareness through one paid LinkedIn post.","takeaways":["Start with one recurring task, test on real work, keep people checking results.","AI-assisted shopping may depend on product photos, descriptions, sizing, and feed data.","Sales-meeting workflow covers research, discovery questions, agenda, and follow-up, with human review."],"check_first":"Confirm recent reach, engagement, and follower data for last 90 days, segmented by ecommerce topics.","main_ideas":["Fix one recurring task instead of buying a stack of tools","AI assistants are becoming the place shoppers decide","Reliability was the reason to wait, and it is improving","AI returns come from redesigning a workflow, not from a subscription","Guardrails matter more than the AI itself"],"partnership_formats":["Hands-on AI workshop (paid team training)"],"partnership_url":"mailto:chris@socalai.co","brands":["SoCal AI","Anthropic","OpenAI","Shopify"],"posts_cited":8,"latest_post":"2026-10-05","similar":[{"id":"shao-hang-he","url":"https://b2binfluencer.marketing/creators/shao-hang-he/"}],"engagement":{"posts":5,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"clara-ma","name":"Clara Ma","url":"https://b2binfluencer.marketing/creators/clara-ma/","markdown_url":"https://b2binfluencer.marketing/creators/clara-ma.md","descriptor":"Clara Ma leads Ask a Chief of Staff, a community and recruiting resource for Chiefs of Staff. Her work includes sharing practical guidance for the role, connecting candidates with executive positions, and organizing peer events.","linkedin_followers":64114,"linkedin_url":"https://www.linkedin.com/in/clarama","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/clara-ma.webp","topics":["startup","recruiting"],"audiences":[],"verdict":"Useful for practical Chief of Staff content, peer community, and recruiting resources for executive roles.","best_for":"A B2B executive coaching or productivity platform co-producing content on executive time allocation and delegation.","not_for":"Recruiting or HR tech vendors seeking performance-priced lead campaigns to HR directors.","takeaways":["Two-chart exercise compares executive time now with desired time to define Chief of Staff work.","Recruiting workload fell from 50% to 25% in a month.","Chief of Staff should build a process and then hand it off, not run it forever."],"check_first":"Confirm audience demographics, recent post results, and sponsorship process before contacting them.","main_ideas":["The gap between how an executive spends time and wants to spend it is the chief of staff's mandate","A chief of staff should build a process and then hand it off, not run it forever","Pay for the same chief of staff title varies so widely that anonymous market data is the only useful negotiating baseline","Ma curates the outside canon for the role and updates it as the public conversation changes","The community runs on peer problem-solving in small groups, not keynote instruction"],"partnership_formats":["Disclosed paid LinkedIn partnership","Event partnership for Ask a Chief of Staff community events","Sponsorship inventory across Ask a Chief of Staff channels","Brand mention or referral"],"partnership_url":null,"brands":["Ask a Chief of Staff","Replit","ABS Partners Real Estate","Pebl","Oceans Talent","Hugging Face","Notion","Gamma","Offsite"],"posts_cited":8,"latest_post":"2026-09-30","similar":[],"engagement":{"posts":7,"median_reactions":62,"median_comments":26,"checked":"2026-11-02"}},{"id":"connor-adams","name":"Connor Adams","url":"https://b2binfluencer.marketing/creators/connor-adams/","markdown_url":"https://b2binfluencer.marketing/creators/connor-adams.md","descriptor":"Connor Adams works on software for home care agencies, focusing on caregiver onboarding and compliance. His posts describe connecting those processes to help agencies reduce administrative work and get caregivers ready for their first shifts.","linkedin_followers":2468,"linkedin_url":"https://www.linkedin.com/in/conjadams","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/connor-adams.webp","topics":["recruiting"],"audiences":[],"verdict":"Connor Adams is most useful for co-marketing webinars on caregiver onboarding and compliance data in home care.","best_for":"A home care software or operations vendor planning a co-marketing webinar on onboarding and compliance data.","not_for":"An IT security provider seeking agency-wide data security, HIPAA, or IT infrastructure endorsement.","takeaways":["Onboarding through Augusta had 63% completion versus 51% from other sources.","Augusta recruits finished onboarding 1.1 days faster, 2.6 versus 3.7 days.","Compliance loses to daily fires, so it has to run in the background."],"check_first":"Confirm audience demographics, engagement data, and any prior webinar registration or lead-quality results.","main_ideas":["Slow caregiver onboarding quietly caps how fast an agency can grow","Compliance loses to daily fires, so it has to run in the background","Run the agency as one connected system, not a pile of separate tasks","Software should remove work, not add dashboards","Partner content is specific, credited, and kept inside a stated scope"],"partnership_formats":["Data-backed co-marketing webinar","Integration and case-study collaboration","Industry guest content collaboration"],"partnership_url":null,"brands":["Homecare Pro","Augusta Care","HelloHire","IT Total Care"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"ayelet-noff","url":"https://b2binfluencer.marketing/creators/ayelet-noff/"},{"id":"adam-jay","url":"https://b2binfluencer.marketing/creators/adam-jay/"}],"engagement":{"posts":9,"median_reactions":10,"median_comments":1,"checked":"2026-11-02"}},{"id":"courtney-hirsch","name":"Courtney Hirsch","url":"https://b2binfluencer.marketing/creators/courtney-hirsch/","markdown_url":"https://b2binfluencer.marketing/creators/courtney-hirsch.md","descriptor":"Courtney Hirsch is a CEO at Jomboy Media, where the work spans baseball content and the business around it: live game coverage, social clips, creator-led programming, and apparel. Hirsch also writes about the decisions and mistakes involved in building the company.","linkedin_followers":10716,"linkedin_url":"https://www.linkedin.com/in/courtney-hirsch-0153bb7","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/courtney-hirsch.webp","topics":["artificial-intelligence","leadership","supply-chain"],"audiences":[],"verdict":"Most useful for speaking or advisory on scaling creator-led commerce and operations around sports content.","best_for":"A media or consumer-goods company planning speaking or advisory on creator-led commerce.","not_for":"A direct-to-consumer brand hiring Hirsch personally as a paid on-camera creator judged on reach.","takeaways":["Yankees mock neck sold out in an hour; second drop sold out in a minute.","A supply-chain delay kept some playoff orders from arriving in time.","Postseason coverage involves creators, producers, editors, social, apparel, e-commerce and sales."],"check_first":"Confirm current audience data and whether the engagement needs consumer reach or senior decision-makers.","main_ideas":["The business around the content is the real operation","A fast-selling product still needs time to reach customers","Judge spending by the value it creates, not by whether money is available","Own mistakes and treat early warning signs as useful evidence","Give people access, then let them show what they can do"],"partnership_formats":[],"partnership_url":null,"brands":["Jomboy Media","Heydaze","New York Yankees"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":9,"median_reactions":31,"median_comments":3,"checked":"2026-11-02"}},{"id":"courtney-mcshane","name":"Courtney McShane","url":"https://b2binfluencer.marketing/creators/courtney-mcshane/","markdown_url":"https://b2binfluencer.marketing/creators/courtney-mcshane.md","descriptor":"Courtney McShane builds enterprise AI and cloud go-to-market partnerships. McShane’s LinkedIn posts describe building ServiceNow’s AWS business from the ground up and joining OpenAI to build new customer and partner opportunities.","linkedin_followers":12198,"linkedin_url":"https://www.linkedin.com/in/courtneymcshane","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/courtney-mcshane.webp","topics":["artificial-intelligence","enterprise-ai"],"audiences":[],"verdict":"Courtney McShane is most useful for enterprise AI and cloud partnership go-to-market, especially AWS co-sell and buyer proof.","best_for":"A cloud platform or AI infrastructure brand launching an AWS-focused co-sell motion.","not_for":"A direct-to-consumer product launch seeking short-form video reach among general consumers.","takeaways":["ServiceNow AWS business began without co-sell motion, Marketplace presence, or joint field coverage.","ServiceNow AWS business exceeded a five-year goal in first year and reached $1B under two years.","At OpenAI, McShane describes AWS joint work to bring frontier models to enterprise via Amazon Bedrock."],"check_first":"Confirm sponsorship format, rate card, audience analytics, and if performance figures are audited.","main_ideas":["Alliances are built motion by motion, starting from what doesn't exist yet","Write the ambitious target down, then check it at the next joint session","The proof of a partnership is a named customer workflow","Frontier AI has to clear procurement and governance before it counts","Small customer proof compounds into large accounts"],"partnership_formats":[],"partnership_url":null,"brands":["ServiceNow","OpenAI","Amazon Web Services"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":114,"median_comments":18,"checked":"2026-11-02"}},{"id":"craig-adams","name":"Craig Adams","url":"https://b2binfluencer.marketing/creators/craig-adams/","markdown_url":"https://b2binfluencer.marketing/creators/craig-adams.md","descriptor":"Craig Adams is a product leader building AI software for insurance. As Chief Product Officer at Gradient AI, he focuses on tools that help insurers make decisions about risk, pricing and claims. His posts also draw on experience at Rapid7 and discuss cybersecurity, product strategy and leadership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/craigsadams","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/craig-adams.webp","topics":["artificial-intelligence","leadership","cybersecurity"],"audiences":[],"verdict":"Craig is most useful for cybersecurity thought leadership on AI security outcomes, response, remediation, and leadership.","best_for":"Cybersecurity software brands seeking podcast or advisory work on AI security outcomes and leadership.","not_for":"Consumer family, children's literacy, or paid parent creator campaigns needing disclosed sponsorship and purchase content.","takeaways":["Security tools should help customers respond and fix problems, not just find threats.","Insurance decisions cover risk, pricing, claims, renewal analytics, and choices for underwriters and renewal teams.","Ownership means deciding what to improve next."],"check_first":"Confirm if they have a commercial partnership offer and audience data for your target roles.","main_ideas":["Technology matters when it improves decisions and outcomes","Security tools should help customers respond, not just find problems","Ownership means deciding what to improve next","Make community support specific and easy to act on"],"partnership_formats":[],"partnership_url":null,"brands":["Gradient AI","Rapid7","The Wonderfund","Dolly Parton Imagination Library","The Cybersecurity Recruiter Podcast","Noise2Signal"],"posts_cited":8,"latest_post":"2026-08-05","similar":[],"engagement":{"posts":8,"median_reactions":111,"median_comments":5,"checked":"2026-11-02"}},{"id":"daliana-liu","name":"Daliana Liu","url":"https://b2binfluencer.marketing/creators/daliana-liu/","markdown_url":"https://b2binfluencer.marketing/creators/daliana-liu.md","descriptor":"Daliana Liu is a career coach who helps technology professionals build career options, communicate their impact, and make changes with more balance. Her work draws on her experience in tech and includes coaching, courses, and personal-branding education.","linkedin_followers":311845,"linkedin_url":"https://www.linkedin.com/in/dalianaliu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daliana-liu.webp","topics":["artificial-intelligence","personal-branding"],"audiences":[],"verdict":"Daliana Liu is most useful for helping tech professionals with career options, impact communication, and personal branding.","best_for":"A career-coaching company or campaign for senior technology professionals seeking career optionality.","not_for":"Hands-on technical series, code walkthroughs, benchmarks, or building AI agent frameworks.","takeaways":["Passive income is mostly a myth; the goal is agency over your time.","Change roles from inside the job you already have.","Presentations that lead with process put decision-makers to sleep."],"check_first":"Ask for recent webinar or course results and any audience seniority survey.","main_ideas":["Passive income is mostly a myth; the goal is agency over your time","Change roles from inside the job you already have","Emotion, not strategy, is what changes a career","Presentations that lead with process put decision-makers to sleep","Technical experts should build a public voice from their own work"],"partnership_formats":["Course bundle with a one-to-one strategy call","Short self-paced course distributed through a registration link","Free co-hosted webinar for a partner community","Coaching-style workshop or speaking engagement","Podcast and personal-story placements"],"partnership_url":null,"brands":["Silicon Valley Outsider","The Data Scientist Show","课代表立正","Amazon"],"posts_cited":8,"latest_post":"2026-09-30","similar":[{"id":"bill-sieglein","url":"https://b2binfluencer.marketing/creators/bill-sieglein/"}],"engagement":{"posts":6,"median_reactions":80,"median_comments":13,"checked":"2026-11-02"}},{"id":"dan-collins","name":"Dan Collins","url":"https://b2binfluencer.marketing/creators/dan-collins/","markdown_url":"https://b2binfluencer.marketing/creators/dan-collins.md","descriptor":"Dan Collins creates practical content about franchise ownership, including how to assess franchise investments, review disclosure documents and agreements, and weigh the risks of rapid expansion.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/franchisedan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dan-collins.webp","topics":[],"audiences":[],"verdict":"Dan Collins is most useful for practical franchise due diligence content and advisory collaboration.","best_for":"A franchise consulting or investment firm seeking diligence-focused content or advisory collaboration.","not_for":"A multi-unit franchisor campaign that makes ownership simple and rushes prospects to sign.","takeaways":["Dan Collins uses a four-pass FDD method covering structure, economics, control, risk, and questions.","Check household financial downside, working capital, and reserves before choosing a franchise.","Verify growth claims by looking at openings, support capacity, and franchisee economics."],"check_first":"Confirm scope, terms, audience data, and any sponsorship or inquiry route before contacting them.","main_ideas":["Use the FDD to investigate, not to sell yourself on the franchise","Know your household’s financial downside before choosing a franchise","Verify what franchise growth numbers leave out","Prove the first unit works before expanding","Treat territory language as a practical protection, not a label"],"partnership_formats":[],"partnership_url":null,"brands":["Franchisee 1st Reality Check"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"suzie-mccafferty","url":"https://b2binfluencer.marketing/creators/suzie-mccafferty/"}],"engagement":{"posts":8,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"daniel-gamboa","name":"Daniel Gamboa","url":"https://b2binfluencer.marketing/creators/daniel-gamboa/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-gamboa.md","descriptor":"Daniel Gamboa shares B2B sales and revenue operations work focused on making HubSpot CRMs useful: rebuilding sales processes, training teams, improving adoption, and giving leaders clearer pipeline and customer-retention data.","linkedin_followers":3424,"linkedin_url":"https://www.linkedin.com/in/d-gamboa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-gamboa.webp","topics":["sales","revenue-operations","customer-retention"],"audiences":[],"verdict":"Daniel Gamboa is most useful for HubSpot CRM adoption, sales process, retention, and attribution content.","best_for":"HubSpot partners, CRM platforms, and B2B SaaS retention products for adoption briefs.","not_for":"A B2B cybersecurity vendor wanting broad LinkedIn awareness to security leaders.","takeaways":["A CRM only works if the sales team actually uses it.","Map and fix the sales process before asking reps to sell more.","Posts report 100% adoption and 30-40% sales growth among most active users."],"check_first":"Confirm audience demographics, sponsorship formats, pricing, and verification of client-reported results.","main_ideas":["A CRM only works if the sales team actually uses it","Map and fix the sales process before asking reps to sell more","Retention and net revenue retention are growth levers, not just customer-success metrics","Attribution should decide where the next dollar goes, and most teams already have the data","Client stories carry the proof, and the client's voice is part of the argument"],"partnership_formats":[],"partnership_url":null,"brands":["HubSpot","Zentavra"],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":{"posts":7,"median_reactions":5,"median_comments":1,"checked":"2026-11-02"}},{"id":"daniel-wakefield","name":"Daniel Wakefield","url":"https://b2binfluencer.marketing/creators/daniel-wakefield/","markdown_url":"https://b2binfluencer.marketing/creators/daniel-wakefield.md","descriptor":"Daniel Wakefield is a photographer who creates personal-brand headshots and speaking-event portraits. The work includes expression coaching and planned images intended to show speakers in action and help them market their expertise.","linkedin_followers":17249,"linkedin_url":"https://www.linkedin.com/in/toptierheadshots","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/daniel-wakefield.webp","topics":["personal-branding"],"audiences":["founders"],"verdict":"Daniel Wakefield is most useful for intentional speaker and personal-brand portraits that show expertise and support marketing.","best_for":"Speaking bureaus, event production companies, or campaigns needing keynote and workshop images plus a usable portrait.","not_for":"High-volume standardized corporate headshots with no coaching, no broader asset set, or performance-paid creator campaigns.","takeaways":["Speaker photos should show what happens when they are on stage or leading a workshop.","Natural expressions come from interaction, not a command to smile.","A headshot is a starting point for a broader visual brand."],"check_first":"Confirm pricing, scheduling, travel range, turnaround, image rights, and recent comparable speaker work.","main_ideas":["A speaker’s photos should show what happens when they are in the room","Natural expressions come from interaction, not a command to smile","A headshot is a starting point for a broader visual brand","Client stories and sponsorships should reflect a shared purpose"],"partnership_formats":["Visionary Magazine issue sponsorship","Speaking-event and workshop photography","Personal-brand headshot session with expression coaching"],"partnership_url":null,"brands":["Visionary Magazine","Cory Charles","David R. Carothers","Karen Ross, EA","Palermo, Landsman & Ross, P.A.","Ciara Gravier","The Bunker Insurance & Risk Management","Kathryn Maidagan Hernandez","Jason Sayen","Jessica Cohen"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":8,"median_reactions":35,"median_comments":12,"checked":"2026-11-02"}},{"id":"danielle-harward","name":"Danielle Harward","url":"https://b2binfluencer.marketing/creators/danielle-harward/","markdown_url":"https://b2binfluencer.marketing/creators/danielle-harward.md","descriptor":"Danielle Harward helps founders and consultants turn their expertise into content and books that explain how they solve problems and build trust with potential clients.","linkedin_followers":15593,"linkedin_url":"https://www.linkedin.com/in/danielle-harward-5933317b","youtube_url":null,"photo_url":null,"topics":["content-marketing"],"audiences":[],"verdict":"Most useful for shaping an experienced consultant's expertise into a leadership or B2B book.","best_for":"Publishing or editorial partners needing a ghostwriting collaborator for an experienced consultant's leadership book.","not_for":"Paid sponsorship or reach campaigns needing rates, media kit, and detailed audience demographics.","takeaways":["Established consultants usually have a trust gap, not a visibility gap.","Useful content names a problem before it asks for a conversation.","Having expertise and knowing how to write a book about it are different skills."],"check_first":"Ask for an audience survey or follower demographics before building a co-marketing plan.","main_ideas":["Established consultants usually have a trust gap, not a visibility gap","Useful content names a problem before it asks for a conversation","The ideas already exist; the harder skill is choosing which ones matter","Research the audience first, then keep re-testing the assumptions","Having expertise and knowing how to write a book about it are two different skills"],"partnership_formats":["Book development and ghostwriting","Content programme built from existing expertise"],"partnership_url":null,"brands":["Dr. Kate Vawter"],"posts_cited":8,"latest_post":"2026-09-30","similar":[],"engagement":{"posts":5,"median_reactions":4,"median_comments":2,"checked":"2026-11-02"}},{"id":"dave-schools","name":"Dave Schools","url":"https://b2binfluencer.marketing/creators/dave-schools/","markdown_url":"https://b2binfluencer.marketing/creators/dave-schools.md","descriptor":"Dave Schools is a B2B marketer building Singulate, an email marketing platform focused on AI-assisted segmentation and personalized campaigns. His posts explain how to use data and messaging strategy to make personalization more relevant—and how to avoid generic, unchecked AI-generated copy.","linkedin_followers":12949,"linkedin_url":"https://www.linkedin.com/in/daveschools","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dave-schools.webp","topics":["artificial-intelligence","b2b-marketing","email-marketing","agentic-ai","go-to-market"],"audiences":["b2b-marketers"],"verdict":"Most useful for practical guidance on AI-assisted email personalization, anti-slop rules, and where automation should stop.","best_for":"B2B agency teams running email and lifecycle campaigns wanting a practical AI personalization workshop.","not_for":"Paid endorsement campaigns with guaranteed impressions and performance targets for sales-engagement vendors.","takeaways":["Personalize only sentences that need it and check generated copy against contact data.","Use examples to guide output and prefer ordinary segmentation where AI adds no value.","A company-reported split test across 46 campaigns reported more clicks for Singulate's version."],"check_first":"Confirm partnership terms, audience composition, and any comparable workshop attendance results.","main_ideas":["AI slop is a cost and quality problem, not a matter of taste","Data is not the bottleneck, creativity is","Personalization is a build with five named decisions","Automation with a human hand on the controls","When everyone has the same AI tools, be weird"],"partnership_formats":[],"partnership_url":null,"brands":["Singulate","HubSpot"],"posts_cited":8,"latest_post":"2026-09-11","similar":[],"engagement":{"posts":8,"median_reactions":26,"median_comments":4,"checked":"2026-11-02"}},{"id":"david-arnoux","name":"David Arnoux","url":"https://b2binfluencer.marketing/creators/david-arnoux/","markdown_url":"https://b2binfluencer.marketing/creators/david-arnoux.md","descriptor":"David Arnoux builds AI-powered systems for B2B sales and go-to-market teams. His work covers using AI agents in revenue operations, automating business workflows, and choosing the tools and data that support them.","linkedin_followers":45646,"linkedin_url":"https://www.linkedin.com/in/davidarnoux","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-arnoux.webp","topics":["artificial-intelligence","revenue-operations"],"audiences":["b2b-saas-leaders"],"verdict":"David Arnoux is most useful for practical AI agent and go-to-market frameworks for B2B revenue teams.","best_for":"A B2B software brand selling an AI agent or RevOps platform to revenue and GTM leaders.","not_for":"A consumer brand seeking broad awareness from general consumers with no interest in B2B software decisions.","takeaways":["Scale AI by building shared stack once and embedding small teams in each business unit.","Buy an agent for reliability across team tools; build for proprietary logic.","Agents will make more software and data buying decisions, so prices must be machine-readable."],"check_first":"Confirm sponsorship labels, audience breakdown, recent results, and commercial terms.","main_ideas":["Scale AI by building the shared stack once and embedding small teams in each business unit","Buy an agent when the job needs reliability across a team's tools; build only when it needs your proprietary logic","Agents will make more software and data buying decisions than humans, so prices and coverage have to be machine-readable","Rank GTM channels by speed to payoff and pipeline strength, not by category","Treat every AI product as a wrapper on compute, chokepoints and physical supply"],"partnership_formats":["Sponsored LinkedIn post for an AI or GTM product","Paid partnership post with a workflow demonstration","Provider integration announcement through looot"],"partnership_url":null,"brands":["looot","Viktor","BuiltWith","Prospeo","n8n","heyarnoux.com","Anthropic"],"posts_cited":8,"latest_post":"2026-09-29","similar":[{"id":"joe-gannon","url":"https://b2binfluencer.marketing/creators/joe-gannon/"},{"id":"jo-o-moura","url":"https://b2binfluencer.marketing/creators/jo-o-moura/"}],"engagement":{"posts":9,"median_reactions":18,"median_comments":10,"checked":"2026-11-02"}},{"id":"david-brock","name":"David Brock","url":"https://b2binfluencer.marketing/creators/david-brock/","markdown_url":"https://b2binfluencer.marketing/creators/david-brock.md","descriptor":"David Brock writes and advises on B2B sales execution, helping sellers and sales leaders understand customers, improve buying conversations, and build the judgment to sell effectively.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/davebrock","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-brock.webp","topics":["artificial-intelligence","leadership","sales","ai-in-sales","sales-leadership","sales-enablement","b2b-sales"],"audiences":["sales-leaders"],"verdict":"Useful for B2B sales leaders who want practical thinking on customer conversations, sales judgment and AI.","best_for":"Sales enablement or sales tech brands wanting co-authored content on stopping low-value work before automating.","not_for":"Outreach or conversational AI vendors promising more meetings per rep through volume and personalization at scale.","takeaways":["He asks whether a seller could have a useful first conversation without mentioning the product.","He describes a workshop, Sh*t we have to stop, where one session found 30% of time stoppable.","He argues leaders should stop low-value work first, then use AI to sharpen judgment."],"check_first":"Ask for recent LinkedIn audience demographics and any documented survey of followers' roles and seniority.","main_ideas":["Success makes change feel like losing your identity","Following the playbook is safe, and it is a ceiling","Stop the work before you automate it","Sellers should understand the customer's business before the product","Talking at, to, and with customers"],"partnership_formats":[],"partnership_url":null,"brands":["The University of Texas at Dallas"],"posts_cited":8,"latest_post":"2026-09-29","similar":[],"engagement":{"posts":9,"median_reactions":19,"median_comments":9,"checked":"2026-11-02"}},{"id":"david-gut","name":"David Gut","url":"https://b2binfluencer.marketing/creators/david-gut/","markdown_url":"https://b2binfluencer.marketing/creators/david-gut.md","descriptor":"David Gut shares practical ideas on digital marketing, customer experience, and using AI and automation to improve business processes.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/davidgutierrezamd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/david-gut.webp","topics":["artificial-intelligence","leadership","seo","customer-experience","digital-transformation","brand-positioning","continuous-improvement"],"audiences":["b2b-marketers","business-owners"],"verdict":"David Gut is most useful for Spanish-language B2B SaaS content on customer experience and marketing workflow integration.","best_for":"B2B SaaS selling customer-experience, CRM, or marketing-workflow software to Spanish-speaking marketing and operations readers.","not_for":"Mobile app or consumer brand direct-response campaigns in English for US under-35 audiences.","takeaways":["More marketing tools rarely fix a fragmented process.","AI output reflects the brief behind it.","Customer experience is a company-wide outcome, not a department."],"check_first":"Confirm recent LinkedIn audience demographics and engagement rates for comparable posts.","main_ideas":["More marketing tools rarely fix a fragmented process","Customer experience is a company-wide outcome, not a department","AI output reflects the brief behind it","Fix the process before automating it","Listen before selling"],"partnership_formats":[],"partnership_url":null,"brands":["Google","IBM","Cisco","Microsoft","CX Latam Group","ChatGPT"],"posts_cited":8,"latest_post":"2026-09-24","similar":[],"engagement":{"posts":7,"median_reactions":26,"median_comments":0,"checked":"2026-11-02"}},{"id":"debra-baker","name":"Debra Baker","url":"https://b2binfluencer.marketing/creators/debra-baker/","markdown_url":"https://b2binfluencer.marketing/creators/debra-baker.md","descriptor":"Debra Baker shares practical cybersecurity and compliance guidance for startups and defense contractors, covering SOC 2, CMMC, cyber insurance, and AI governance.","linkedin_followers":10183,"linkedin_url":"https://www.linkedin.com/in/debrabakernc","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-governance","ransomware"],"audiences":[],"verdict":"Debra Baker is most useful for practical, decision-focused cybersecurity and compliance explanations for startups and defense contractors.","best_for":"A mid-market managed security provider running LinkedIn thought leadership for founders and defense contractors.","not_for":"Consumer short-form video campaigns for identity protection aimed at US adults.","takeaways":["Ask a major prospect which SOC 2 report it requires before choosing an audit.","An AI agent should have its own limited, revocable access, not a person's login.","CMMC self-attestation continues while C3PAO audits are paused, and claims must be accurate."],"check_first":"Confirm engagement type and ask for recent post performance or audience composition data.","main_ideas":["An AI agent should never borrow a human's password","Ask the buyer which report they need before you buy the audit","Self-attesting is a statement to the government, not a checkbox","The basics are the plan, and the board should be asked to fund them","Cyber insurance is a control question, not just a coverage question"],"partnership_formats":["Sponsored or co-authored compliance explainer post","Executive briefing or board-slide content","Tool or product spotlight","Timely incident or news-reaction post tied to an offer"],"partnership_url":null,"brands":["TrustedCISO","AppSec Bot","Pennie Tester"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":8,"median_reactions":4,"median_comments":1,"checked":"2026-11-02"}},{"id":"dev-basu","name":"Dev Basu","url":"https://b2binfluencer.marketing/creators/dev-basu/","markdown_url":"https://b2binfluencer.marketing/creators/dev-basu.md","descriptor":"Dev Basu is a B2B marketing agency founder who advises companies on building more predictable growth systems, aligning marketing with sales, and turning demand generation into revenue.","linkedin_followers":17986,"linkedin_url":"https://www.linkedin.com/in/devbasu","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dev-basu.webp","topics":["artificial-intelligence","sales","b2b-marketing","seo","ai-search-visibility","demand-generation"],"audiences":["b2b-marketing-leaders"],"verdict":"Dev Basu is most useful for B2B marketing systems that connect demand generation to pipeline and revenue.","best_for":"A B2B company aligning marketing with sales and building content for complex buying groups.","not_for":"A consumer app needing short-form video, guaranteed installs, fixed CPM, or audience demographics.","takeaways":["A 100-day plan for new CMOs diagnoses the marketing system before adding campaigns.","Capture demand that exists now, then fund upper funnel with results.","Complex B2B deals need content for champions, executives, finance, IT, operations, and legal."],"check_first":"Confirm recent per-post results and audience demographics for marketing-to-revenue and CMO topics.","main_ideas":["Fix the marketing foundation before adding campaigns","Capture demand that exists now, then fund the upper funnel with the results","Report marketing as revenue contribution, not attention","Build content for every stakeholder in a complex B2B deal","Adapt to a buyer journey that now starts in LLMs and Reddit"],"partnership_formats":[],"partnership_url":null,"brands":["Elastic","Varonis","SentinelOne","Fortra","Basecamp"],"posts_cited":10,"latest_post":"2026-10-08","similar":[{"id":"yong-s-kim","url":"https://b2binfluencer.marketing/creators/yong-s-kim/"},{"id":"nick-bennett","url":"https://b2binfluencer.marketing/creators/nick-bennett/"}],"engagement":{"posts":7,"median_reactions":22,"median_comments":1,"checked":"2026-11-02"}},{"id":"devin-thorpe","name":"Devin Thorpe","url":"https://b2binfluencer.marketing/creators/devin-thorpe/","markdown_url":"https://b2binfluencer.marketing/creators/devin-thorpe.md","descriptor":"Devin Thorpe hosts Superpowers for Good, interviewing entrepreneurs and advocates working on impact investing, regulated crowdfunding, and social change.","linkedin_followers":19150,"linkedin_url":"https://www.linkedin.com/in/devinthorpe","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/devin-thorpe.webp","topics":[],"audiences":["founders"],"verdict":"Devin Thorpe is most useful for hosting or analyzing impact investing, regulated crowdfunding, and social change conversations.","best_for":"A B2B media or fintech company wanting a host or analyst on impact investing and regulated crowdfunding.","not_for":"A B2B software vendor wanting paid exclusive sponsorship with guaranteed impressions and a rate card.","takeaways":["Thorpe supports a $20 million Reg CF cap and simpler financials for small issuers.","A successful raise is not the finish line; founders leave investor community dormant.","Changing the world is a burden as well as an inspiration, and changemakers need recovery."],"check_first":"Confirm whether paid sponsorship, rate card, exclusivity, or impression guarantees exist.","main_ideas":["Regulation Crowdfunding works, but it is still too expensive for the small issuers it was meant to help","A successful raise is not the finish line; the investor community is the asset most founders leave dormant","Changing the world is a burden as well as an inspiration, and changemakers need recovery","Advocates should be able to reach people who do not already agree with them","Reform is a coalition effort, built by naming allies and asking the audience to answer"],"partnership_formats":["Interview guest on Superpowers for Good"],"partnership_url":null,"brands":["Crowdfunding Professional Association"],"posts_cited":8,"latest_post":"2026-07-02","similar":[],"engagement":{"posts":6,"median_reactions":5,"median_comments":1,"checked":"2026-11-02"}},{"id":"diane-prince","name":"Diane Prince","url":"https://b2binfluencer.marketing/creators/diane-prince/","markdown_url":"https://b2binfluencer.marketing/creators/diane-prince.md","descriptor":"Diane Prince shares practical advice for recruiting and staffing agency owners on business growth, sales, hiring models, and contract staffing. Her posts also feature Caya placements supporting businesses with Filipino talent.","linkedin_followers":23503,"linkedin_url":"https://www.linkedin.com/in/dianeprincejohnston","youtube_url":"https://www.youtube.com/channel/UCLNcfeJwsAL8m66K-eWEnbA","photo_url":"https://b2binfluencer.marketing/assets/avatars/diane-prince.webp","topics":["sales","recruiting"],"audiences":["recruiters"],"verdict":"Useful for practical advice to recruiting and staffing agency owners on agency economics, sales, and contract staffing.","best_for":"Recruiting or staffing software vendors selling operating tools to agency owners.","not_for":"Talent acquisition or employer brand platforms selling to in-house recruiting teams at larger employers.","takeaways":["Compare direct hire and contract staffing accounts by gross profit, not headline revenue.","Introduce contract staffing by starting with a small number of orders.","Diagnose the real bottleneck before hiring an account coordinator."],"check_first":"Confirm if paid collaboration terms exist and audience data by role and seniority.","main_ideas":["Compare staffing models by profit, not revenue","Prove a new service with a small real-world test","Build roles around strengths, and diagnose the real bottleneck before hiring","Lead with evidence, and make sales conversations about the other person"],"partnership_formats":[],"partnership_url":null,"brands":["Caya"],"posts_cited":8,"latest_post":"2026-10-02","similar":[{"id":"kortney-harmon","url":"https://b2binfluencer.marketing/creators/kortney-harmon/"}],"engagement":{"posts":8,"median_reactions":14,"median_comments":6,"checked":"2026-11-02"}},{"id":"howard-dover","name":"Dr. Howard Dover","url":"https://b2binfluencer.marketing/creators/howard-dover/","markdown_url":"https://b2binfluencer.marketing/creators/howard-dover.md","descriptor":"Dr. Howard Dover teaches sales at UTD Sales and leads student research on the sales-technology landscape. His work connects sales education with current developments in sales technology, revenue operations, and AI-enabled sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/howarddover","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/howard-dover.webp","topics":["artificial-intelligence","sales","revenue-operations","ai-in-sales","sales-enablement","go-to-market"],"audiences":[],"verdict":"Dr. Howard Dover is most useful for academic sales technology research tied to AI, revenue operations, and student researchers.","best_for":"Sales-enablement technology brands seeking an institutional research collaboration on a sales technology landscape.","not_for":"Consumer or direct-to-consumer brands seeking high-volume LinkedIn paid placements and broad buyer reach.","takeaways":["Students learn sales by competing, not by watching.","The UTD Sales Technology Landscape is a maintained research project, not a one-off list.","Enablement's future is revenue transformation, and AI is rewriting entry-level go-to-market roles."],"check_first":"Confirm whether they accept sponsorship and how to enquire, since no public offer appears.","main_ideas":["Students learn sales by competing, not by watching","Keep the curriculum current by teaching with people who do the work","The UTD Sales Technology Landscape is a maintained research project, not a one-off list","Enablement's future is revenue transformation","AI is rewriting entry-level go-to-market roles"],"partnership_formats":[],"partnership_url":null,"brands":["UTD Sales","Outreach","G2","Gartner"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"craig-adams","url":"https://b2binfluencer.marketing/creators/craig-adams/"}],"engagement":{"posts":9,"median_reactions":33,"median_comments":2,"checked":"2026-11-02"}},{"id":"mack-jackson-jr","name":"Dr. Mack Jackson Jr.","url":"https://b2binfluencer.marketing/creators/mack-jackson-jr/","markdown_url":"https://b2binfluencer.marketing/creators/mack-jackson-jr.md","descriptor":"Dr. Mack Jackson Jr. is a cybersecurity strategic advisor who shares practical guidance on phishing prevention, cyber decoys, AI risk governance, insider risk, and security basics for organizations.","linkedin_followers":8469,"linkedin_url":"https://www.linkedin.com/in/mackjacksonjr","youtube_url":"https://www.youtube.com/channel/UC1WLqoyUNXzmPSFPBV0tMCw","photo_url":"https://b2binfluencer.marketing/assets/avatars/mack-jackson-jr.webp","topics":["artificial-intelligence","cybersecurity","healthcare","vulnerability-management"],"audiences":["security-leaders"],"verdict":"A cybersecurity strategic advisor useful for practical, co-branded education on phishing, decoys, AI risk, insider risk, and security basics.","best_for":"Cybersecurity consulting firms reaching nonprofits, healthcare teams, clinics, or groups without a security department.","not_for":"Paid consumer creator placements expecting rate cards, deliverable lists, demographics, or committed impressions and clicks.","takeaways":["Deploy cyber decoys in five steps, from placement to alert tuning and response planning.","Ask five AI risk questions: where AI is used, who owns it, what data feeds it.","Check CISA's Known Exploited Vulnerabilities Catalog weekly in 15 minutes against an asset inventory."],"check_first":"Request recent LinkedIn analytics or an audience survey showing follower geography, seniority, job function, and engagement.","main_ideas":["Security is a routine, not a purchase","Fix AI governance before buying AI tools","Treat cyber decoys as a managed process","Insider risk needs coordination, not surveillance","Phishing is a human timeline, and training is financial protection"],"partnership_formats":[],"partnership_url":null,"brands":["CISA","Mandiant","Verizon","CrowdStrike","FBI IC3","NIST"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"debra-baker","url":"https://b2binfluencer.marketing/creators/debra-baker/"},{"id":"afzal-rehman","url":"https://b2binfluencer.marketing/creators/afzal-rehman/"}],"engagement":{"posts":6,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"noah-st-john","name":"Dr. Noah St John","url":"https://b2binfluencer.marketing/creators/noah-st-john/","markdown_url":"https://b2binfluencer.marketing/creators/noah-st-john.md","descriptor":"Dr. Noah St John is a performance coach for founders and senior operators. His work focuses on helping business owners identify bottlenecks, build better operating structure, and improve how teams adopt tools and follow up with leads.","linkedin_followers":9159,"linkedin_url":"https://www.linkedin.com/in/noahstjohn","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/noah-st-john.webp","topics":["sales","startup"],"audiences":["sales-leaders","founders"],"verdict":"Dr. Noah St John is most useful for practical diagnoses of founder bottlenecks, CRM adoption, and lead follow-up.","best_for":"A CRM or sales enablement brand planning a webinar for sales leaders.","not_for":"A consumer wellness brand seeking sponsored product reviews with clinical evidence and measured response.","takeaways":["A new system is adopted only when top performers change, not when usage looks healthy.","Repeated platform swaps are a diagnosis failure, not a procurement failure.","Lead follow-up dies as a daily habit problem, not a lead quality problem."],"check_first":"Confirm audience demographics, job titles, engagement metrics, and commercial terms before contacting.","main_ideas":["A new system is only adopted when the best performers change, not when usage looks healthy","Repeated platform swaps are a diagnosis failure, not a procurement failure","Lead follow-up dies as a daily-habit problem, not a lead-quality problem","The founder is the bottleneck, and the cause is a survival reflex that no longer fits the business","Most bottlenecks trace to two gaps: activities that are both high-value and personally right, and structure built before revenue"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"veronika-wright","name":"Dr. Veronika Wright","url":"https://b2binfluencer.marketing/creators/veronika-wright/","markdown_url":"https://b2binfluencer.marketing/creators/veronika-wright.md","descriptor":"Dr. Veronika Wright works across the battery industry, explaining how battery manufacturing, reuse, repair and recycling connect. She built Electrification Academy to help people understand the full battery value chain and shares practical lessons from industry events and conversations.","linkedin_followers":14177,"linkedin_url":"https://www.linkedin.com/in/dr-veronika-wright-obersteiner-362990143","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Dr. Veronika Wright is most useful for explaining how battery manufacturing, reuse, repair and recycling connect across the value chain.","best_for":"Battery recycling or EV aftermarket brands needing expert panels, articles, or training on diagnostics and value chain coordination.","not_for":"Consumer-facing EV or retail aftermarket campaigns aimed at owners, with home charging or conversion targets.","takeaways":["Battery diagnostics should happen closer to collection to assess condition and state of charge.","Hydrovolt handled more than 20,000 batteries across more than 400 types.","Electrode mixing connects slurry quality to coating consistency and cell performance."],"check_first":"Confirm recent post reach, engagement, audience job roles, sectors, countries, rates, and public inquiry route.","main_ideas":["Battery diagnostics should happen earlier, at the collection point","The bottleneck is coordination, not more technology","When choosing equipment and partners, proof beats novelty","Battery safety starts on a worker's first day","A restriction on exports does not create a buyer"],"partnership_formats":["Conference panel or moderated session","Jointly built training program","Partner-hosted technical seminar","Event promotion or endorsement"],"partnership_url":null,"brands":["Electrification Academy","Eirich Battery Experts","Empower to Comply","VMX International","Automechanika Frankfurt","ICBR","The Battery Show","ReCell"],"posts_cited":8,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":6,"median_reactions":43,"median_comments":3,"checked":"2026-11-02"}},{"id":"dylan-jones","name":"Dylan Jones","url":"https://b2binfluencer.marketing/creators/dylan-jones/","markdown_url":"https://b2binfluencer.marketing/creators/dylan-jones.md","descriptor":"Dylan Jones advises data firms on how to explain and sell their services. In his LinkedIn posts, he covers content strategy, positioning offers for business buyers, and turning technical expertise into clear client benefits.","linkedin_followers":15190,"linkedin_url":"https://www.linkedin.com/in/dylanjones","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/dylan-jones.webp","topics":["content-marketing"],"audiences":[],"verdict":"Dylan Jones is most useful for helping data firms explain services and package offers for business buyers.","best_for":"It fits a B2B data consultancy or analytics vendor sharpening content, packaging, and lead generation.","not_for":"This is not for developer tools vendors needing hands-on product walkthroughs, tutorials, or guaranteed implementer audiences.","takeaways":["Separate buyer-focused content from technical tutorials for data firms.","Rename data profiling as a pre-migration assessment and list buyer results.","How-to posts drew more engagement; positioning content brought more clients."],"check_first":"Confirm audience demographics and any sponsorship package, rate card, or inquiry route.","main_ideas":["Make the main content channel useful to one buyer","Describe what the buyer gets, not what the team does","Build attention by contributing, not only publishing","Make the first engagement a clear, lower-risk win","Test what attracts clients, then improve the usefulness"],"partnership_formats":[],"partnership_url":null,"brands":["myDataBrand","Data Quality Pro","Data Migration Pro"],"posts_cited":8,"latest_post":"2026-10-07","similar":[{"id":"sam-dunning","url":"https://b2binfluencer.marketing/creators/sam-dunning/"},{"id":"marco-felicio","url":"https://b2binfluencer.marketing/creators/marco-felicio/"}],"engagement":{"posts":9,"median_reactions":24,"median_comments":4,"checked":"2026-11-02"}},{"id":"elna-cain","name":"Elna Cain","url":"https://b2binfluencer.marketing/creators/elna-cain/","markdown_url":"https://b2binfluencer.marketing/creators/elna-cain.md","descriptor":"Elna Cain is a freelance writer focused on B2B SaaS and digital marketing. Cain writes researched articles and is expanding into GEO/AEO content and executive LinkedIn thought leadership.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/elnacain","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","seo","client-acquisition","generative-engine-optimization"],"audiences":[],"verdict":"Elna Cain is most useful for researched B2B SaaS articles and rebuilding SEO content for GEO/AEO.","best_for":"B2B SaaS teams that can provide subject-matter access and original evidence.","not_for":"Sponsored posts for software buyers bundled with social account management.","takeaways":["GEO and AEO need the whole article rebuilt, not a summary bolted on.","One freelance writer should not be a company's entire marketing department.","Finding clients never stops being a job of its own."],"check_first":"Confirm sponsorship availability, audience data, and terms for volume, deadlines, revisions, and fees.","main_ideas":["GEO and AEO need the whole article rebuilt, not a summary bolted on","One freelance writer should not be a company's entire marketing department","Finding clients never stops being a job of its own","The job boards are no longer where the work is","Being constantly available is an expensive mistake"],"partnership_formats":["B2B SaaS and digital marketing articles, written from a brief","GEO/AEO content built for AI retrieval","Executive LinkedIn ghostwriting and thought leadership"],"partnership_url":null,"brands":["Substack","Upwork","Dynamite Jobs","Best Writing","Become a Writer"],"posts_cited":8,"latest_post":"2026-09-23","similar":[],"engagement":{"posts":9,"median_reactions":22,"median_comments":6,"checked":"2026-11-02"}},{"id":"emily-clarkson","name":"Emily Clarkson","url":"https://b2binfluencer.marketing/creators/emily-clarkson/","markdown_url":"https://b2binfluencer.marketing/creators/emily-clarkson.md","descriptor":"Emily Clarkson shares practical advice on lifecycle marketing and ecommerce, including how brands can connect retention data with paid media, keep customer journeys current, and prepare for major shopping periods. Her posts discuss this work in connection with Tinuiti.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/emilykclarkson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emily-clarkson.webp","topics":["ecommerce","paid-ads","email-marketing","paid-media","marketing-automation","first-party-data","retention"],"audiences":["b2b-marketing-leaders","ecommerce-marketers"],"verdict":"Emily Clarkson is useful for practical lifecycle marketing and ecommerce advice connecting retention data with paid media and shopping peaks.","best_for":"B2B marketing technology company wanting a lifecycle marketing thought leader for ecommerce and retention webinar series.","not_for":"Consumer goods brands seeking a paid sponsored content partnership with rate card and reach forecast.","takeaways":["Lifecycle data can help paid media avoid spending on audiences likely to churn.","Review automated campaigns before outdated logic and content weigh down customer experience.","Build and test a Q4 program before the rush, and consider lifecycle for Prime Day."],"check_first":"Confirm sponsorship format, rate card, booking process, and audience data for webinar attendance.","main_ideas":["Use lifecycle data to make paid media work harder","Plan for shopping journeys that start in different places","Treat lifecycle programs as work that needs regular upkeep","Prepare for peak periods well before they arrive"],"partnership_formats":[],"partnership_url":null,"brands":["Tinuiti","Attentive","Klaviyo","PostPilot","Brij","Digioh"],"posts_cited":10,"latest_post":"2026-10-06","similar":[{"id":"micka-l-aubard","url":"https://b2binfluencer.marketing/creators/micka-l-aubard/"}],"engagement":{"posts":6,"median_reactions":21,"median_comments":1,"checked":"2026-11-02"}},{"id":"emily-kramer","name":"Emily Kramer","url":"https://b2binfluencer.marketing/creators/emily-kramer/","markdown_url":"https://b2binfluencer.marketing/creators/emily-kramer.md","descriptor":"Emily Kramer creates practical B2B marketing research and tools, including salary analyses based on job-posting data, and shares them through the MKT1 newsletter and other formats.","linkedin_followers":53775,"linkedin_url":"https://www.linkedin.com/in/emilykramer","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","b2b-marketing","creator-marketing"],"audiences":["b2b-marketers","marketing-leaders"],"verdict":"Useful for practical B2B marketing salary research and tools from public job posts.","best_for":"B2B SaaS brands needing credible marketing compensation benchmarks by role and level.","not_for":"Short-form video campaigns with guaranteed demo signups and hard conversion targets.","takeaways":["Growth roles did not consistently pay more than content and brand roles in 1,100+ posts.","AI labs pay on a different scale, with widest gap at Director and Head level.","Salary report became a benchmark app and an MCP connector for Claude or ChatGPT."],"check_first":"Ask for recent results on comparable posts and any audience survey or demographics export.","main_ideas":["Compensation benchmarks come from public job posts, reported as medians by role and level","AI labs pay on a different scale, with the widest gap at Director and Head of level","Test the assumption that growth roles pay more, because the data may not support it","Change a recommendation when the numbers change","Publish the method, not only the result"],"partnership_formats":["Sponsored tool walkthrough with an #ad disclosure","Partner-data explainer under a partner hashtag","Co-hosted live buildathon"],"partnership_url":null,"brands":["MKT1","Claude Code","Primer","Lovable","Dear Marketers Podcast"],"posts_cited":8,"latest_post":"2026-10-10","similar":[],"engagement":{"posts":8,"median_reactions":50,"median_comments":48,"checked":"2026-11-02"}},{"id":"emily-l-wood","name":"Emily L Wood","url":"https://b2binfluencer.marketing/creators/emily-l-wood/","markdown_url":"https://b2binfluencer.marketing/creators/emily-l-wood.md","descriptor":"Emily L Wood leads operations, AI, and growth initiatives at Trivium Real Estate Advisors, a commercial real estate brokerage. Her work includes building the data and technology systems the firm uses to support its brokers.","linkedin_followers":14028,"linkedin_url":"https://www.linkedin.com/in/emilylwoodny","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/emily-l-wood.webp","topics":["artificial-intelligence","leadership","commercial-real-estate"],"audiences":[],"verdict":"Emily L Wood is most useful for explaining why brokerages should fix data and operations before applying AI.","best_for":"Commercial real estate data or brokerage operations vendors seeking operator-side thought leadership.","not_for":"Generic AI platform briefs wanting high-reach endorsement or predictable sponsored posts.","takeaways":["Wood says firms should build one source of truth for ownership before AI.","Attribution rules can clarify which broker is pursuing an owner.","Technology is only as good as the operation behind it."],"check_first":"Confirm whether they offer paid formats, rates, or audience demographics before contacting.","main_ideas":["Build the data layer before pointing AI at it","Technology is only as good as the operation behind it","Hire builders who improve the systems they use","Boutique speed is a stated competitive advantage","A career positioned between deal people and technology"],"partnership_formats":[],"partnership_url":null,"brands":["Trivium Real Estate Advisors","Revere CRE","LightBox","Marcus & Millichap","New York Real Estate Journal"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":5,"median_reactions":83,"median_comments":5,"checked":"2026-11-02"}},{"id":"emma-bagley","name":"Emma Bagley","url":"https://b2binfluencer.marketing/creators/emma-bagley/","markdown_url":"https://b2binfluencer.marketing/creators/emma-bagley.md","descriptor":"Emma Bagley founded ZEAL Agency, a boutique Amazon consultancy and agency. She helps brands assess commercial opportunities, prepare for Amazon Vendor negotiations, build internal capability and improve profitability, and can also lead advertising, content and conversion work.","linkedin_followers":16311,"linkedin_url":"https://www.linkedin.com/in/emmaamazon1","youtube_url":"https://www.youtube.com/channel/UCcDzkuAmoSvxdWDnRz4vXbw","photo_url":null,"topics":[],"audiences":[],"verdict":"Most useful for Amazon Vendor negotiation preparation, margin protection, and commercial clarity before AVN.","best_for":"Established consumer-goods Vendor brands heading into AVN with internal disagreement on margin boundaries.","not_for":"Consumer brands seeking creator-led sponsored posts, short video, broad audience reach, or trackable link conversions.","takeaways":["Examine product-level economics and growth opportunities before offering a permanent margin concession across the account.","AVN readiness questions check Net PPM, existing terms, cost of another 1% or 2%, and alignment.","An agreement is judged by profitable growth after AVN, not just terms won."],"check_first":"Confirm whether their audience includes UK Vendor-side commercial, finance and ecommerce decision-makers.","main_ideas":["Answer a margin request by looking at the product range, not the size of the concession","Commercial clarity has to come before negotiating tactics","An agreement is judged by the growth it enables after AVN, and the fear talk is part of the problem","Amazon help should start before implementation, and then stay to run it","Small, focused conversations over broadcast"],"partnership_formats":[],"partnership_url":null,"brands":["ZEAL Agency"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":6,"median_reactions":22,"median_comments":5,"checked":"2026-11-02"}},{"id":"eric-r-decker","name":"Eric R. Decker","url":"https://b2binfluencer.marketing/creators/eric-r-decker/","markdown_url":"https://b2binfluencer.marketing/creators/eric-r-decker.md","descriptor":"Eric R. Decker helps consultants, coaches, B2B technology firms, and agencies make their expertise visible through clear, consistent content and authority marketing. His advice focuses on showing buyers how a business thinks, using AI to support—not replace—human judgment, and building repeatable content systems.","linkedin_followers":12605,"linkedin_url":"https://www.linkedin.com/in/ericdecker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-r-decker.webp","topics":["artificial-intelligence","content-marketing","content-strategy"],"audiences":[],"verdict":"Eric R. Decker helps consultants, coaches, B2B tech firms, and agencies make expertise visible.","best_for":"A B2B tech marketing campaign about why buyers shortlist providers before the first call.","not_for":"Enterprise software vendor needing developer-facing technical content, video, and guaranteed engagement benchmarks.","takeaways":["Buyers build a shortlist before they ever call, so expertise must be visible earlier.","Adding AI to drafting does not fix a fuzzy content workflow.","AI should follow a person's voice, not substitute for it."],"check_first":"Confirm recent post impressions, follower growth, and audience demographics before contacting them.","main_ideas":["Buyers build a shortlist before they ever call, so expertise has to be visible earlier","Adding AI to drafting does not fix a fuzzy content workflow","AI should follow a person's voice, not substitute for it","Own the shelf instead of renting the feed","Consistency is a trust signal, and market memory decays in silence"],"partnership_formats":[],"partnership_url":null,"brands":["TrustRadius","Google"],"posts_cited":8,"latest_post":"2026-08-31","similar":[{"id":"jose-victor-castellanos","url":"https://b2binfluencer.marketing/creators/jose-victor-castellanos/"},{"id":"melanie-borden","url":"https://b2binfluencer.marketing/creators/melanie-borden/"}],"engagement":{"posts":8,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"eric-taylor","name":"Eric Taylor","url":"https://b2binfluencer.marketing/creators/eric-taylor/","markdown_url":"https://b2binfluencer.marketing/creators/eric-taylor.md","descriptor":"Eric Taylor researches ransomware and other cyber threats, publishing detailed threat-actor profiles with intrusion methods, indicators of compromise, detection guidance, and practical security steps.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ransomware","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/eric-taylor.webp","topics":["vulnerability-management","incident-response","threat-intelligence","ransomware"],"audiences":["security-teams"],"verdict":"Eric Taylor is most useful for grounded threat-actor research and practical defender context.","best_for":"Threat-intelligence or incident-response vendors wanting a technical webinar built from Eric Taylor's own research.","not_for":"Security-awareness training or consumer tech brands seeking sponsored keynotes or product endorsements.","takeaways":["Verify a threat actor's claims instead of amplifying them.","Patch the exposed appliance and the old CVE first.","Consolidate scattered vendor reporting into one defender document."],"check_first":"Ask for LinkedIn follower analytics, comparable session results, and commercial terms.","main_ideas":["Verify a threat actor's claims instead of amplifying them","Patch the exposed appliance and the old CVE first","Consolidate scattered vendor reporting into one defender document","Say when a claim is unproven rather than repeat the headline","Threats directed at Eric Taylor are treated as concrete, not rhetorical"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":9,"median_reactions":12,"median_comments":3,"checked":"2026-11-02"}},{"id":"evan-carroll","name":"Evan Carroll","url":"https://b2binfluencer.marketing/creators/evan-carroll/","markdown_url":"https://b2binfluencer.marketing/creators/evan-carroll.md","descriptor":"Evan Carroll shares DTC performance-marketing advice, including Meta advertising, creative testing, customer acquisition economics, and retention. His posts draw on campaign data and examples from consumer brands.","linkedin_followers":39859,"linkedin_url":"https://www.linkedin.com/in/theevancarroll","youtube_url":"https://www.youtube.com/channel/UC4BAyeAkbEurf-Nt6w4HDnQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/evan-carroll.webp","topics":["artificial-intelligence","ecommerce","paid-ads","creative-testing","ai-in-marketing","retention-marketing","brand-positioning","paid-social-advertising"],"audiences":["dtc-brands"],"verdict":"Evan Carroll is most useful for DTC performance marketing advice on Meta creative testing, acquisition economics, and retention.","best_for":"Scaling DTC consumer brands with rising CAC that need Meta creative testing and retention plans.","not_for":"A consumer brand wanting a sponsored Instagram Reel for direct response sales.","takeaways":["Human UGC beat AI UGC on hook rate, hold rate, and CPA across 40 plus accounts.","AI static images had slightly lower reported CPA than human statics.","Magic Spoon stood out by selling the childhood memory of sugary cereal, not just healthier alternatives."],"check_first":"Confirm scope, deliverables, current client work, and audience demographics before contacting.","main_ideas":["Acquisition costs rise as revenue grows, so retention and organic are the durable fixes","Positioning, not the product, is what made Magic Spoon a nine-figure brand","Human-made UGC still outperforms AI video, but AI's real edge is static images","Use AI to help you think, not to think for you","Scale on Meta depends on unit economics and a creative engine, not individual winning ads"],"partnership_formats":[],"partnership_url":null,"brands":["Affiliate World","Magic Spoon"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":null},{"id":"fabian-geyrhalter","name":"Fabian Geyrhalter","url":"https://b2binfluencer.marketing/creators/fabian-geyrhalter/","markdown_url":"https://b2binfluencer.marketing/creators/fabian-geyrhalter.md","descriptor":"Fabian Geyrhalter is a brand strategist who guides companies through brand launches, transformations, and integrations. He is identified in his posts as the founder of FINIEN and Toneoptic and a partner at Chameleon Collective.","linkedin_followers":12716,"linkedin_url":"https://www.linkedin.com/in/geyrhalter","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fabian-geyrhalter.webp","topics":[],"audiences":[],"verdict":"Useful for brand strategy podcast collaboration and short unscripted branding and product reactions.","best_for":"B2B branding agencies wanting a podcast collaboration on brand strategy with founder operators.","not_for":"Agency wanting paid short promotional posts with measurable bookings or sign-ups per piece.","takeaways":["Brand strategy can be explained in a two-minute, unprepared take.","A founder's conviction and a product's constraints are the raw material of a brand.","Sustainability counts when it is built into the product, not asserted alongside it."],"check_first":"Ask for recent listener or view results and audience job role or seniority data.","main_ideas":["Brand strategy can be explained in a two-minute, unprepared take","A founder's conviction and a product's constraints are the raw material of a brand","The podcast favors guests who run the businesses they describe","Sustainability counts when it is built into the product, not asserted alongside it","The work he wants to be known for is brand launches, transformations, and integrations"],"partnership_formats":[],"partnership_url":null,"brands":["FINIEN","Toneoptic","Chameleon Collective","Hydro Flask","SendCutSend","KENT"],"posts_cited":9,"latest_post":"2026-10-10","similar":[],"engagement":{"posts":7,"median_reactions":8,"median_comments":1,"checked":"2026-11-02"}},{"id":"fan-bi","name":"Fan Bi","url":"https://b2binfluencer.marketing/creators/fan-bi/","markdown_url":"https://b2binfluencer.marketing/creators/fan-bi.md","descriptor":"Fan Bi analyzes consumer brands and the forces behind their growth, from product positioning and marketing to financing, retail expansion, and company sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/fanbi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/fan-bi.webp","topics":["ecommerce","paid-ads"],"audiences":["dtc-founders"],"verdict":"Fan Bi analyzes consumer brand growth mechanics, including financing, retail expansion, and possible exits.","best_for":"CPG investment firms and operator audiences that want brand growth and exit analysis.","not_for":"Paid social performance campaigns, conversion creative, product demos, or platform ad optimisation.","takeaways":["Graza went from two olive-oil products to a proposed $450 to $600M sale process.","ALO reportedly reached $3B revenue without outside capital but failed to sell a stake.","Shopify's investment pattern includes paying creators per view."],"check_first":"Confirm primary sources and an audience survey showing followers' industry, role, and seniority.","main_ideas":["A product needs a reason to be chosen beyond a familiar category","Growth is easier to judge when you can see how it was financed","A single sales channel can become a valuation risk","A deal number means more when compared with another deal","A creator’s product authority can come from teaching, not just reach"],"partnership_formats":["Disclosed brand-partner post (example: Vibe.co)"],"partnership_url":null,"brands":["Vibe.co"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":9,"median_reactions":12,"median_comments":2,"checked":"2026-11-02"}},{"id":"fletus-poston-iii","name":"Fletus Poston III","url":"https://b2binfluencer.marketing/creators/fletus-poston-iii/","markdown_url":"https://b2binfluencer.marketing/creators/fletus-poston-iii.md","descriptor":"Fletus Poston III writes and speaks about cybersecurity, with a focus on securing AI systems, model supply chains, and the risks of relying on models and data organizations do not control.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/fletusposton","youtube_url":"https://www.youtube.com/channel/UCbsODWuR7Di0YhWbGze6pNA","photo_url":"https://b2binfluencer.marketing/assets/avatars/fletus-poston-iii.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","ai-security"],"audiences":["security-leaders","security-practitioners"],"verdict":"Fletus Poston III is most useful for thought leadership on AI security, model supply chain risk, and governance.","best_for":"Cybersecurity vendors seeking a knowledgeable outside voice for practitioner webinars on AI model supply chain security.","not_for":"Hands-on technical enablement, code-level demos, benchmark comparisons, or gated demo assets.","takeaways":["Silent tokenizer updates, dataset poisoning, and runtime drift make third-party model trust risky.","Reactive patching may not fit AI systems whose behavior keeps changing.","Governance and operational skills matter for putting AI to work at scale."],"check_first":"Confirm recent audience results, roles, seniority, and booking terms for thought-leadership work.","main_ideas":["Reactive patching will not keep up with AI systems that change continuously","The third-party model supply chain is where AI risk concentrates","Govern and operationalize AI, don't just understand it","The human factor is part of AI security, not separate from it","IT operations is a business function, not just keeping the lights on"],"partnership_formats":[],"partnership_url":null,"brands":["DC704"],"posts_cited":11,"latest_post":"2026-07-30","similar":[],"engagement":null},{"id":"florian-voss","name":"Florian Voss","url":"https://b2binfluencer.marketing/creators/florian-voss/","markdown_url":"https://b2binfluencer.marketing/creators/florian-voss.md","descriptor":"Florian Voss shares practical cybersecurity content on security operations, endpoint protection, fraud detection, and using AI to support threat detection and SOC work. His posts also promote hands-on security workshops and webinars.","linkedin_followers":2011,"linkedin_url":"https://www.linkedin.com/in/florian-voss-b23b4a96","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","social-engineering"],"audiences":["security-teams"],"verdict":"They are useful for cybersecurity vendor webinars and workshops on SOC operations, AI-assisted threat detection, endpoint protection, fraud detection, and NIS2 readiness.","best_for":"European cybersecurity vendors selling SOC tooling for co-branded technical webinars aimed at DACH enterprise security teams.","not_for":"Consumer fraud-awareness or identity-protection campaigns seeking high reach, impressions, or app installs.","takeaways":["AI can reduce routine SOC work and leave more room for critical thinking.","AlertZero preview has four AI agents propose evidence-backed actions for analyst approval.","NIS2 asks whether a team can prove what happened and how it responded."],"check_first":"Confirm audience demographics and recent results on comparable posts before contacting them.","main_ideas":["AI is the baseline, so the real decision is how much to hand over","Social engineering got cheaper, not smarter — so the verification step is now the weak point","Compliance is an operations question: can you prove what happened?","One platform should carry ingest, detect, investigate and respond","Teach security by doing: hands-on sessions rather than product announcements"],"partnership_formats":[],"partnership_url":null,"brands":["Elastic"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":4,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"garrett-mehrguth","name":"Garrett Mehrguth","url":"https://b2binfluencer.marketing/creators/garrett-mehrguth/","markdown_url":"https://b2binfluencer.marketing/creators/garrett-mehrguth.md","descriptor":"Garrett Mehrguth shares practical B2B marketing advice and campaign case studies from Directive, covering paid search and social, lead quality, brand investment, and visibility in AI-driven search.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/garrettmehrguth","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/garrett-mehrguth.webp","topics":["artificial-intelligence","sales","paid-ads","b2b-marketing","seo","ai-search-visibility","attribution"],"audiences":["b2b-marketers","agency-owners"],"verdict":"Garrett Mehrguth shares practical B2B marketing advice and Directive campaign examples about paid search, social, lead quality, brand, and AI search.","best_for":"A B2B agency or strategy-led campaign focused on qualified pipeline, not maximum lead volume.","not_for":"A guaranteed sponsored post with fixed lead numbers and last-click attribution alone.","takeaways":["More leads is easy; sales-accepted leads are the hard part.","Attribution is too narrow, so brand investment is managed with macro pipeline KPIs.","AI search visibility splits into durable reputation and fragile tactics."],"check_first":"Confirm whether this is an agency engagement or a personal collaboration, and ask for a measurement plan.","main_ideas":["More leads is the easy part; sales-accepted leads are the hard part","Attribution is too narrow, so brand investment is managed with macro pipeline KPIs","AI search visibility splits into durable reputation and fragile tactics","Review sites are now category infrastructure for LLMs, not just lead sources","Test targeting and offer before creative, and let account evidence pick the LinkedIn format"],"partnership_formats":[],"partnership_url":null,"brands":["Directive"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"vincent-plassard","url":"https://b2binfluencer.marketing/creators/vincent-plassard/"},{"id":"dev-basu","url":"https://b2binfluencer.marketing/creators/dev-basu/"}],"engagement":{"posts":9,"median_reactions":41,"median_comments":18,"checked":"2026-11-02"}},{"id":"gary-pica","name":"Gary Pica","url":"https://b2binfluencer.marketing/creators/gary-pica/","markdown_url":"https://b2binfluencer.marketing/creators/gary-pica.md","descriptor":"Gary Pica works with the managed service provider (MSP) community on business growth and leadership. His posts focus on preparing MSPs for AI and automation through stronger operations and repeatable services. He also leads TruMethods peer groups; he says his time with Kaseya will conclude at the end of 2026.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/garypica","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-readiness"],"audiences":[],"verdict":"Useful for sponsored thought leadership on MSP growth, AI readiness, operations, and owner decisions.","best_for":"Managed-services software brands targeting MSP owners with growth and AI readiness content.","not_for":"Hands-on technical demos, guaranteed reach, or standard published sponsored placements.","takeaways":["AI gains go to MSPs with greater business maturity, not necessarily more tools.","Traditional MSP growth model is a melting ice cube; rebuild around repeatable services.","Pica says Kaseya time ends at end of 2026; TruMethods peer-group leadership ended October."],"check_first":"Confirm availability, commercial terms, audience data, and evidence for maturity claims.","main_ideas":["Swap the technology question for a readiness question","AI gains go to operational maturity, not to more tools","The melting ice cube: rebuild growth around repeatable services","The hard part of guidance is choosing it, not finding it","Should I sell at all? Treating exit as an open question"],"partnership_formats":[],"partnership_url":null,"brands":["Kaseya","TruMethods","Rewst"],"posts_cited":11,"latest_post":"2026-09-29","similar":[{"id":"lucas-dowd","url":"https://b2binfluencer.marketing/creators/lucas-dowd/"}],"engagement":null},{"id":"gautam-m-aggarwal","name":"Gautam M. Aggarwal","url":"https://b2binfluencer.marketing/creators/gautam-m-aggarwal/","markdown_url":"https://b2binfluencer.marketing/creators/gautam-m-aggarwal.md","descriptor":"Gautam M. Aggarwal writes and speaks about using AI and data in the energy industry, especially to improve utility customer service, energy affordability, and grid operations. His posts feature Bidgely’s utility-focused products, industry research, and events.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gaggarwa","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gautam-m-aggarwal.webp","topics":["artificial-intelligence","agentic-ai"],"audiences":[],"verdict":"Most useful for utility AI thought leadership and co-marketing on customer service, affordability, and grid operations.","best_for":"Utility software company seeking thought leadership and co-marketing with utility decision-makers.","not_for":"Residential solar installer seeking consumer lifestyle creator for homeowner leads via short-form video.","takeaways":["Give customers answers, not just portals.","Accountability is what moves utility AI beyond pilots.","Bidgely launched an agentic AI customer experience suite."],"check_first":"Ask for current audience demographics export and follower role survey before committing.","main_ideas":["Give customers answers, not just portals","Accountability is what moves utility AI beyond pilots","Coordinate customer, grid, and investment choices","Build on utility data foundations with embedded AI","Tie AI to affordability and customer protection"],"partnership_formats":["Co-marketing a joint product launch","EmPOWER AI conference series partnership","Joint industry research","Cloud and data-platform integration partnership","Executive speaking placements at third-party utility events","Utility customer-program and award partnerships"],"partnership_url":null,"brands":["Bidgely","Amazon Web Services (AWS)","Snowflake","PSEG Long Island","PacifiCorp","Dominion Energy","IDC"],"posts_cited":10,"latest_post":"2026-09-28","similar":[{"id":"jared-parker","url":"https://b2binfluencer.marketing/creators/jared-parker/"}],"engagement":{"posts":9,"median_reactions":64,"median_comments":1,"checked":"2026-11-02"}},{"id":"gil-david","name":"Gil David","url":"https://b2binfluencer.marketing/creators/gil-david/","markdown_url":"https://b2binfluencer.marketing/creators/gil-david.md","descriptor":"Gil David shares practical advice for direct-to-consumer ecommerce brands on paid advertising, marketing measurement and Shopify analytics, drawing on client examples and agency work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/gil-david","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/gil-david.webp","topics":["artificial-intelligence","ecommerce","paid-ads","email-marketing","meta-ads","shopify","peak-season-planning"],"audiences":["dtc-ecommerce-brands"],"verdict":"Most useful for explaining paid ad and Shopify measurement changes and what DTC brands can check next.","best_for":"Fits DTC Shopify brands needing trusted analytics for conversion rate, scaling, and counting changes.","not_for":"This does not fit creator sponsorship, product placement, rate cards, exclusivity terms, or broad consumer awareness campaigns.","takeaways":["Shopify bot filtering from 21 September can lower conversion rate without changing orders or revenue.","Meta attribution rank correlation helps order campaigns for scaling or cutting, not exact ROAS.","Meta defaults are an ongoing opt-out job; automated AI creative can be off-brand or outdated."],"check_first":"Ask whether any creator sponsorship format, rate card, or partnership terms exist, or only agency work.","main_ideas":["A jump in reported performance is usually a counting change, not new buyers","Choose your attribution setting deliberately instead of inheriting the default","Meta's defaults are an ongoing opt-out job, not a one-time setting","When costs rise, look outside the ad account before blaming the ads","AI in advertising is an approval and liability problem before it is a speed story"],"partnership_formats":[],"partnership_url":null,"brands":["High Voltage Digital","Meta","Shopify"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":12,"median_comments":11,"checked":"2026-11-02"}},{"id":"gp-abhishek","name":"GP Abhishek","url":"https://b2binfluencer.marketing/creators/gp-abhishek/","markdown_url":"https://b2binfluencer.marketing/creators/gp-abhishek.md","descriptor":"B2B marketer sharing work on brand building, demand generation, executive content, and AI for go-to-market teams, including marketing at Everstage.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/abhishekgpmarketing","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","b2b-marketing","revenue-operations","demand-generation","positioning"],"audiences":["b2b-marketing-leaders"],"verdict":"Most useful for concrete B2B brand and executive content tests, with candid evidence about what did and did not work.","best_for":"Brands selling sales, revenue operations, or marketing software into a sales-led motion, planning multi-quarter brand work.","not_for":"A paid sponsored-post package with guaranteed impressions, published demographics, fixed rates, and campaign flight reporting.","takeaways":["Only one of three executives moved branded search, and six of 21 high-performing posts did so.","One executive's 1.5 million views left brand search flat because audience lacked budget or deal influence.","Before copying a neighboring category's feature, ask whether another product owns the buyer's word or habit."],"check_first":"Confirm whether they offer sponsored placements and can provide audience demographics and comparable results.","main_ideas":["Brand is a demand lever, and the bill comes before the proof","Judge executive content by branded search, not by reach","Aim at the people who can buy, not the people who will applaud","AI moved the leverage from drafting to editing","AI sees the problem, but teams still do the homework"],"partnership_formats":[],"partnership_url":null,"brands":["Everstage","Brandbeat by billups"],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"sahil-aggarwal","url":"https://b2binfluencer.marketing/creators/sahil-aggarwal/"},{"id":"othmane-khadri","url":"https://b2binfluencer.marketing/creators/othmane-khadri/"}],"engagement":{"posts":9,"median_reactions":36,"median_comments":3,"checked":"2026-11-02"}},{"id":"graeme-massey","name":"Graeme Massey","url":"https://b2binfluencer.marketing/creators/graeme-massey/","markdown_url":"https://b2binfluencer.marketing/creators/graeme-massey.md","descriptor":"Graeme Massey works on Mage Loyalty, a loyalty platform for Shopify brands. His posts describe building loyalty experiences for stores and sharing product updates and practical ideas about customer rewards and retention.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/graememassey","youtube_url":null,"photo_url":null,"topics":["ecommerce","retention-marketing"],"audiences":["ecommerce-brands"],"verdict":"Graeme Massey is most useful for practical loyalty content on Shopify, store credit, points, and merchant implementation.","best_for":"A Shopify Plus loyalty tech company reaching ecommerce brands with practitioner-led content.","not_for":"Consumer wellness or lifestyle brands seeking high-reach paid sponsorship and direct sales.","takeaways":["A Shopify Plus brand replaced point-to-discount conversions with store credit; redemptions doubled in first month.","Points can still suit gamification or a branded rewards currency.","Mage Loyalty update covered AI answers, MCP connections, store credit, wallet passes, surveys, SDK work."],"check_first":"Confirm recent LinkedIn follower demographics or post impressions covering company size, country, and job function.","main_ideas":["Make rewards easy to understand, not merely more generous","Loyalty should feel like part of the store","Build loyalty around merchant needs and connected shopping journeys"],"partnership_formats":[],"partnership_url":null,"brands":["Mage Loyalty","Gelato Pique USA","Youswim","Shopify","Kimonix","Judge.me","Loop Subscriptions"],"posts_cited":10,"latest_post":"2026-09-24","similar":[],"engagement":{"posts":8,"median_reactions":5,"median_comments":1,"checked":"2026-11-02"}},{"id":"greg-dorban","name":"Greg Dorban","url":"https://b2binfluencer.marketing/creators/greg-dorban/","markdown_url":"https://b2binfluencer.marketing/creators/greg-dorban.md","descriptor":"Greg Dorban writes about workforce accommodation procurement, showing businesses how to manage fragmented bookings, costs and operations as one spend category.","linkedin_followers":6291,"linkedin_url":"https://www.linkedin.com/in/gregdorban","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-dorban.webp","topics":[],"audiences":[],"verdict":"Greg Dorban is most useful for LinkedIn thought leadership on workforce accommodation procurement and fragmented bookings as one spend category.","best_for":"Procurement services brands running content-led expert placements on workforce accommodation spend.","not_for":"Consumer travel campaigns promoting leisure stays to holidaymakers.","takeaways":["Changing dates, partial supplier coverage, and scattered payment methods can raise costs.","A supplier's attractive rate may cover only part of demand.","Accommodation is often put in the wrong budget box."],"check_first":"Confirm partnership formats, comparable post results, and audience survey data.","main_ideas":["A fixed procurement model does not fit moving accommodation demand","Fragmented accommodation spend should be managed as one category","The budget misses the internal work around each booking","Good inventory is not the same as operational control","Scale exposes the process, not a failure of the platforms"],"partnership_formats":[],"partnership_url":null,"brands":["Airbnb"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":6,"median_reactions":4,"median_comments":0,"checked":"2026-11-02"}},{"id":"greg-nanigian","name":"Greg Nanigian","url":"https://b2binfluencer.marketing/creators/greg-nanigian/","markdown_url":"https://b2binfluencer.marketing/creators/greg-nanigian.md","descriptor":"Greg Nanigian shares Sandler sales-training material on selling, customer success, and sales leadership, including advice on qualifying prospects, building client trust, and coaching teams.","linkedin_followers":10400,"linkedin_url":"https://www.linkedin.com/in/gregnanigian","youtube_url":"https://www.youtube.com/channel/UC3KZbNPROPUD3K8pWMcpJwA","photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-nanigian.webp","topics":["leadership","sales","customer-success","sales-leadership","sales-development"],"audiences":["sales-leaders","b2b-sales-teams"],"verdict":"They are most useful for practical Sandler sales, customer success, and sales leadership training material.","best_for":"B2B sales training firms planning customer success or sales leadership workshops for revenue teams.","not_for":"Consumer brands seeking short-form video creators for Gen Z app installs or sponsorships.","takeaways":["Give the prospect permission to say no.","Customer success is repeated small actions, not one big gesture.","Sales leadership is a different job from selling."],"check_first":"Ask for recent post results and audience data on job titles and seniority.","main_ideas":["Give the prospect permission to say no","Customer success is repeated small actions, not one big gesture","Sales leadership is a different job from selling","A booked meeting is not yet a sales opportunity","Short numbered rules turn instinct into deliberate technique"],"partnership_formats":[],"partnership_url":null,"brands":["Sandler Training"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":3,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"greg-portnoy","name":"Greg Portnoy","url":"https://b2binfluencer.marketing/creators/greg-portnoy/","markdown_url":"https://b2binfluencer.marketing/creators/greg-portnoy.md","descriptor":"Greg Portnoy works on B2B partner revenue, writing and speaking about how companies can build partner programs, measure their financial impact, and use AI agents to manage the work.","linkedin_followers":26858,"linkedin_url":"https://www.linkedin.com/in/gregportnoy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-portnoy.webp","topics":["artificial-intelligence","leadership","startup","ai-agents","unit-economics","b2b-saas"],"audiences":[],"verdict":"Greg Portnoy is most useful for practical B2B partner program design, financial measurement, and AI agent operations.","best_for":"B2B SaaS companies selling partner management, partner analytics, or agentic operations to partner leaders.","not_for":"Consumer lifestyle, family, or broad awareness brands seeking standard creator sponsorship packages.","takeaways":["Partner programs get too complicated because companies copy bigger competitors.","Partner teams lose budget because they cannot produce a P&L.","Partner Market Fit is the gate before spending on process, tooling, or people."],"check_first":"Confirm whether they have a media kit, rate card, or sponsorship policy before contacting them.","main_ideas":["Partner programs get too complicated because companies copy bigger competitors","Partner teams lose budget because they cannot produce a P&L","Partner Market Fit is the gate before spending on process, tooling, or people","AI agents are the current answer to predictable partner revenue","He gathers his evidence in rooms with operators, not from reading"],"partnership_formats":[],"partnership_url":null,"brands":["EULER","Channel Equity Partners","Partnership Leaders","Pavilion","Zapier"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"dev-basu","url":"https://b2binfluencer.marketing/creators/dev-basu/"},{"id":"marcos-rivera","url":"https://b2binfluencer.marketing/creators/marcos-rivera/"}],"engagement":{"posts":9,"median_reactions":88,"median_comments":24,"checked":"2026-11-02"}},{"id":"greg-smith","name":"Greg Smith","url":"https://b2binfluencer.marketing/creators/greg-smith/","markdown_url":"https://b2binfluencer.marketing/creators/greg-smith.md","descriptor":"Greg Smith shares LinkedIn content about workplace and HR topics, including compensation, employee benefits, hiring and business growth, alongside posts about faith and community.","linkedin_followers":24004,"linkedin_url":"https://www.linkedin.com/in/gregorytsmith1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-smith.webp","topics":["leadership","recruiting","hr","talent-acquisition"],"audiences":["hr-and-people-leaders"],"verdict":"Greg Smith is most useful for short employer-facing posts on pay, benefits, hiring, and PEO basics.","best_for":"A PEO or HR services brand with compensation and benefits content.","not_for":"Briefs needing hard numbers, original research, product demos, or measured results.","takeaways":["A company should pick a pay position before it hires.","Growth breaks on people problems, so set rules early.","Benefits can include sunscreen, insect repellent, prescription sunglasses, flexible schedules, and paid time off."],"check_first":"Confirm audience analytics, recent post results, and any paid partnership terms.","main_ideas":["A company should pick a pay position before it hires","Growth breaks on people problems, so set the rules early","Benefit value shows up in the small, checkable details","A PEO is worth it for the administrative burden it absorbs","The entry-level pipeline is narrowing, and Smith reports it rather than arguing it"],"partnership_formats":[],"partnership_url":null,"brands":["Insperity","Christian Business Men’s Connection (CBMC)","The You’re Amazing Organization"],"posts_cited":11,"latest_post":"2026-10-08","similar":[{"id":"sam-reeve","url":"https://b2binfluencer.marketing/creators/sam-reeve/"}],"engagement":{"posts":5,"median_reactions":15,"median_comments":2,"checked":"2026-11-02"}},{"id":"greg-zakowicz","name":"Greg Zakowicz","url":"https://b2binfluencer.marketing/creators/greg-zakowicz/","markdown_url":"https://b2binfluencer.marketing/creators/greg-zakowicz.md","descriptor":"Greg Zakowicz writes and speaks about ecommerce marketing, including post-purchase email and retail trends such as agentic commerce.","linkedin_followers":2728,"linkedin_url":"https://www.linkedin.com/in/gregzakowicz","youtube_url":"https://www.youtube.com/channel/UCrWYmNmjFgSBVeHMeV_WKJQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/greg-zakowicz.webp","topics":["artificial-intelligence","ecommerce","email-marketing","agentic-commerce"],"audiences":["ecommerce-operators"],"verdict":"They are most useful for brief-driven commentary and speaking on post-purchase email and agentic commerce.","best_for":"B2B ecommerce email platforms seeking a speaker or content partner on post-purchase and agentic commerce.","not_for":"Consumer brands or large retailers wanting paid multi-channel sponsorship with guaranteed impressions and a rate card.","takeaways":["Consumer surveys probably understate how quickly shoppers will hand research to AI agents.","Summer is becoming a second holiday shopping season, and the retail calendar is being redrawn.","Post-purchase email is a lifecycle stage worth its own conversation for DTC operators."],"check_first":"Confirm audience composition with registration or attendance figures or a survey covering job function.","main_ideas":["Consumer surveys probably understate how quickly shoppers will hand research to AI agents","Summer is becoming a second holiday shopping season, and the retail calendar is being redrawn","Post-purchase email is a lifecycle stage worth its own conversation for DTC operators","A repeatable habit: brief-driven commentary that ends with a question to readers"],"partnership_formats":[],"partnership_url":null,"brands":["Ecom Elevated","WordPress Plugin A to Z"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":null},{"id":"hamel-husain","name":"Hamel Husain","url":"https://b2binfluencer.marketing/creators/hamel-husain/","markdown_url":"https://b2binfluencer.marketing/creators/hamel-husain.md","descriptor":"Hamel Husain teaches engineers and product managers how to evaluate AI systems and connect evaluation results to customer needs. His work includes courses and a book about AI evaluations.","linkedin_followers":34579,"linkedin_url":"https://www.linkedin.com/in/hamelhusain","youtube_url":"https://www.youtube.com/channel/UC__dUuqF5w4OnbW221JxmKg","photo_url":"https://b2binfluencer.marketing/assets/avatars/hamel-husain.webp","topics":["artificial-intelligence","product-discovery","ai-in-education"],"audiences":["product-managers"],"verdict":"Hamel Husain is most useful for teaching engineers and product managers to evaluate AI systems and connect evals to customer needs.","best_for":"A B2B AI tooling company upskilling product and engineering teams on evals and AI product discovery.","not_for":"Consumer lifestyle app seeking paid social promotion for short video series to broad demographic.","takeaways":["Public OCR benchmarks can expect absent information and penalize correctly preserved line breaks.","Ask customers to describe a specific past problem, then let evals test the fix.","Question whether an eval dashboard is the best way to share results."],"check_first":"Confirm whether bespoke workshops or advisory retainers are available, since only course seats and book are documented.","main_ideas":["A benchmark score is a claim to audit, not a ranking to trust","Be skeptical of eval dashboards","Ask about a real past problem, then let evals test the fix","Teach fundamentals in a book, refresh the changing parts live","Demand for eval skills is visible in hiring data"],"partnership_formats":[],"partnership_url":null,"brands":["AI Evals for Engineers & PMs","Raindrop"],"posts_cited":9,"latest_post":"2026-09-02","similar":[],"engagement":{"posts":3,"median_reactions":45,"median_comments":24,"checked":"2026-11-02"}},{"id":"helen-mackenzie","name":"Helen Mackenzie","url":"https://b2binfluencer.marketing/creators/helen-mackenzie/","markdown_url":"https://b2binfluencer.marketing/creators/helen-mackenzie.md","descriptor":"Helen Mackenzie writes about B2B sales, procurement and social selling, with a focus on building buyer trust and understanding the human risks behind purchasing decisions. Her posts draw on experience moving from procurement into sales.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/superstarhelen","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/helen-mackenzie.webp","topics":["artificial-intelligence","leadership","sales","seo","ai-in-sales","sales-leadership","sales-enablement","b2b-sales","procurement"],"audiences":[],"verdict":"Helen Mackenzie is most useful for explaining buyer trust, procurement and sales, and how helpful content can shape AI buyer research.","best_for":"B2B sales training or buyer psychology campaigns needing guest expert webinars and co-authored articles.","not_for":"A paid sponsored content series with guaranteed impressions and an original benchmark study does not fit.","takeaways":["Sales and procurement are twins looking at the same risky decision.","Pipeline problems are trust problems, not effort problems.","B2B buying is emotional and driven by fear of choosing wrong."],"check_first":"Confirm commercial partnership formats, sponsorship disclosure, and audience data before planning.","main_ideas":["Sales and procurement are twins looking at the same risky decision","Pipeline problems are trust problems, not effort problems","B2B buying is emotional and driven by fear of choosing wrong","Buyers want experts before reps, so sellers should be guides","What sellers publish now can shape what AI tells buyers later"],"partnership_formats":[],"partnership_url":null,"brands":["Azpertilo.ai","Meltwater","MIT Sloan Management Review"],"posts_cited":8,"latest_post":"2026-09-30","similar":[{"id":"mark-zides","url":"https://b2binfluencer.marketing/creators/mark-zides/"}],"engagement":{"posts":7,"median_reactions":6,"median_comments":3,"checked":"2026-11-02"}},{"id":"hussain-nadim","name":"Hussain Nadim","url":"https://b2binfluencer.marketing/creators/hussain-nadim/","markdown_url":"https://b2binfluencer.marketing/creators/hussain-nadim.md","descriptor":"Hussain Nadim writes analysis on international affairs and political economy, including US–China competition, Pakistan’s politics and foreign relations, and how policy choices affect societies and institutions.","linkedin_followers":12971,"linkedin_url":"https://www.linkedin.com/in/hussain-nadim-12147512","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/hussain-nadim.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":null,"best_for":null,"not_for":null,"takeaways":[],"check_first":null,"main_ideas":["Judge countries by speed to deployment, not headline numbers","Pakistan's ruling elite manufactures the West's fears about its own people — and profits from them","Pakistan's politics turns on staying on the right side of the military","US–Pakistan relations run on over-promising, then blame","Digitalization hollowed out institutional memory and strategic thinking"],"partnership_formats":[],"partnership_url":null,"brands":["The National Interest","Lowy Institute","Adam Hoffman's app"],"posts_cited":8,"latest_post":"2026-09-22","similar":[],"engagement":{"posts":9,"median_reactions":7,"median_comments":1,"checked":"2026-11-02"}},{"id":"ian-anderson","name":"Ian Anderson","url":"https://b2binfluencer.marketing/creators/ian-anderson/","markdown_url":"https://b2binfluencer.marketing/creators/ian-anderson.md","descriptor":"Ian Anderson co-founded Malachyte, which builds behavior-intelligence technology for ecommerce personalization. After nearly nine years at Spotify working on personalized experiences, Anderson is applying that experience to help retailers understand shoppers’ behavior in real time.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ijanderso","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ian-anderson.webp","topics":["ecommerce","leadership"],"audiences":[],"verdict":"They are most useful for a founder view on real-time ecommerce personalization and recommendation system tradeoffs.","best_for":"Retail technology vendors, agencies, or retailers needing technical sessions or explainers on live behavioral personalization.","not_for":"Reach campaigns, consumer product promotion, or standard sponsored placements without documented audience and terms.","takeaways":["Malachyte launch post proposes shift from batch-updated shopper segments to shared real-time behavior signal.","Spotify work involved embeddings, large recommendation systems, and latency constraints.","Posts emphasize privacy, continuously updated understanding, and collaboration with subject experts."],"check_first":"Confirm they offer sponsorship, deliverables, rates, exclusivity, inquiry route, and audience evidence.","main_ideas":["Platform decay is a tooling problem, not a bad-intent problem","Read people individually in the moment, not by bucket","A few behavioral signals can beat a rich profile","Customer data should stay with the customer","People change, so fixed segments go stale — and AI alone is not enough"],"partnership_formats":[],"partnership_url":null,"brands":["Malachyte","Spotify","Arize","Gradient"],"posts_cited":8,"latest_post":"2026-08-13","similar":[],"engagement":{"posts":7,"median_reactions":88,"median_comments":3,"checked":"2026-11-02"}},{"id":"isabella-bedoya","name":"Isabella Bedoya","url":"https://b2binfluencer.marketing/creators/isabella-bedoya/","markdown_url":"https://b2binfluencer.marketing/creators/isabella-bedoya.md","descriptor":"Isabella Bedoya builds AI-powered systems for business sales, client intake, and content production. Her LinkedIn posts show how she applies automation to consulting workflows and experiments with AI-generated social media content.","linkedin_followers":7315,"linkedin_url":"https://www.linkedin.com/in/izzword","youtube_url":"https://www.youtube.com/channel/UCMVy_dHsV27CndBqoWueQ9g","photo_url":"https://b2binfluencer.marketing/assets/avatars/isabella-bedoya.webp","topics":["artificial-intelligence","sales","entrepreneurship"],"audiences":["professional-services"],"verdict":"Isabella Bedoya is most useful for showing concrete AI workflow steps for sales, intake, and content with human review.","best_for":"B2B sales-tech or AI platform campaigns about multi-channel follow-up with human approval.","not_for":"Consumer beauty or lifestyle campaigns needing on-camera personal routine endorsement.","takeaways":["Payment triggers agreement, voice-agent intake, document collection, scheduling, reminders, CRM updates, and client debrief.","AI sales example reports conversations across channels; uncertain messages were held for her review.","AI influencer updates track audience growth and later connect to content and customer-journey system."],"check_first":"Ask for recent LinkedIn audience demographics and comparable campaign results before contacting.","main_ideas":["AI should run complete workflows, not single steps","Judge AI by return on spend, not novelty","Platform dependence is a risk to automate around","An AI influencer can be a testable growth asset","Persistence and documenting the journey are priorities"],"partnership_formats":["AI systems implementation inside a client business","One-to-one advisory and consulting calls","AI influencer brand and UGC placements","AI agent and automation software"],"partnership_url":null,"brands":["IzzyOS","Anthropic (Claude)"],"posts_cited":8,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":9,"median_reactions":38,"median_comments":14,"checked":"2026-11-02"}},{"id":"jack-d-holder","name":"Jack D. Holder","url":"https://b2binfluencer.marketing/creators/jack-d-holder/","markdown_url":"https://b2binfluencer.marketing/creators/jack-d-holder.md","descriptor":"Jack D. Holder works in employee benefits. His posts describe EBIS’s work helping employees understand their benefits and make informed choices, and share guidance on benefits participation and AI use in the industry.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jackdholder","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jack-d-holder.webp","topics":["artificial-intelligence","data-privacy"],"audiences":[],"verdict":"Useful for plain-language benefits guidance and commentary on AI risks and participation.","best_for":"Benefits technology or HR compliance brands seeking HIPAA-safe AI content for small benefits teams.","not_for":"Direct-to-consumer product endorsements or hard-sell campaigns aimed at individual consumers.","takeaways":["Sensitive benefits data does not belong in general AI tools.","Benefits participation fails when teams start at enrollment.","Benefits counselors should be paid to educate, not to sell."],"check_first":"Ask for audience survey and recent results on comparable compliance and enrollment topics.","main_ideas":["Sensitive benefits data does not belong in general AI tools","Benefits participation fails when teams start at enrollment","Benefits counselors should be paid to educate, not to sell","Vendor-neutral industry education is how the field catches up on AI","Point people to events he can vouch for, and say who can vouch firsthand"],"partnership_formats":[],"partnership_url":null,"brands":["EBIS (Enhanced Benefits Insurance Solutions)","Voluntary Advantage / Voluntary Benefits Voice","NABIP Greater Denver Chapter","Sierra Nevada Journeys","OpenAI (ChatGPT)","Anthropic (Claude)"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":8,"median_reactions":20,"median_comments":3,"checked":"2026-11-02"}},{"id":"jake-bjorseth","name":"Jake Bjorseth","url":"https://b2binfluencer.marketing/creators/jake-bjorseth/","markdown_url":"https://b2binfluencer.marketing/creators/jake-bjorseth.md","descriptor":"Jake Bjorseth works in creator marketing and social commerce. Through Return on Creators, Jake discusses helping brands use TikTok Shop and creator content to drive growth, while measuring whether that growth is profitable and brings in new customers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/trndsttr","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jake-bjorseth.webp","topics":["ecommerce","tiktok-shop","creator-marketing"],"audiences":["dtc-ecommerce-brands"],"verdict":"Jake Bjorseth is most useful for judging TikTok Shop and creator programs by new customers and business value, not headline GMV.","best_for":"A direct-to-consumer brand with an existing Shopify base planning a TikTok Shop push and wanting acquisition and retention.","not_for":"A high-ticket brand wanting a 30-day TikTok Shop spike from one paid celebrity post, measured on top-line GMV.","takeaways":["A TikTok Shop should be judged by the job it was given, not top-line sales.","Repeat customer rate decides whether the channel is growing you or re-selling to you.","Creator marketing is programming, not campaigns."],"check_first":"Confirm commercial engagement and audience composition, since no rate card or audience data appears.","main_ideas":["A TikTok Shop should be judged by the job it was given, not by top-line sales","Repeat customer rate is the number that decides whether the channel is growing you or re-selling to you","TikTok Shop's main ad product is a black box with hard limits, and the workarounds are operational","Creator marketing is programming, not campaigns","Product simplicity and market size decide whether a brand can scale through creators at all"],"partnership_formats":[],"partnership_url":null,"brands":["Return on Creators","VANA Group","The Trendsetter"],"posts_cited":8,"latest_post":"2026-09-24","similar":[],"engagement":{"posts":6,"median_reactions":14,"median_comments":5,"checked":"2026-11-02"}},{"id":"jake-surrey","name":"Jake Surrey","url":"https://b2binfluencer.marketing/creators/jake-surrey/","markdown_url":"https://b2binfluencer.marketing/creators/jake-surrey.md","descriptor":"Jake Surrey works in B2B demand generation and paid media. His posts describe using AI to speed up campaign work while keeping a human responsible for briefing, monitoring and quality checks; he also announced joining Blackline Safety’s Demand Gen team.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jakesurrey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jake-surrey.webp","topics":["artificial-intelligence","paid-ads","b2b-marketing","ai-in-marketing","paid-media","b2b-demand-generation"],"audiences":["b2b-saas-marketers"],"verdict":"They are useful for discussing the integration of AI into B2B paid media workflows while emphasizing human oversight and quality control.","best_for":"A B2B SaaS company helping performance marketers use AI in paid media campaigns.","not_for":"Consumer lifestyle brands seeking broad-reach product promotion or guaranteed sales results.","takeaways":["AI should be used for speed, not unchecked decisions.","They caught misaligned negative keywords and data anomalies in audits.","They advocate for retaining human control over campaign changes."],"check_first":"Confirm interest, deliverables, and reach before treating this as a paid placement.","main_ideas":["Use AI for speed, not unchecked decisions","Keep control of campaign changes","Make professional introductions selectively","Support autism-related work with both advocacy and practical help"],"partnership_formats":[],"partnership_url":null,"brands":["Blackline Safety","Clearmotive Marketing Group","Janus Academy"],"posts_cited":9,"latest_post":"2026-08-20","similar":[],"engagement":{"posts":8,"median_reactions":13,"median_comments":1,"checked":"2026-11-02"}},{"id":"james-berthoty","name":"James Berthoty","url":"https://b2binfluencer.marketing/creators/james-berthoty/","markdown_url":"https://b2binfluencer.marketing/creators/james-berthoty.md","descriptor":"James Berthoty writes about cybersecurity, with a focus on AI security, software supply chains, and protecting developers and their tools. His posts explain security tradeoffs and offer practical guidance for security teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/james-berthoty","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/james-berthoty.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-security","software-supply-chain-security"],"audiences":["security-practitioners"],"verdict":"James Berthoty is useful for explaining AI security and software supply chain tradeoffs for security teams.","best_for":"AI security or software supply chain vendors seeking a briefing or joint written piece.","not_for":"Traditional endpoint detection and response vendors wanting co-branded content telling developers to install an agent.","takeaways":["AI raises the speed of security work, not the fundamentals.","Fix security at the source instead of adding another layer after it.","Package registries, not scanners, are the place to fix supply chain attacks."],"check_first":"Ask for recent post performance and any audience data on job role, seniority, or company size.","main_ideas":["AI raises the speed of security work, not the fundamentals","Fix security at the source instead of adding another layer after it","AI security use cases are still forming, and names should not outrun capability","Guardrails belong where workload visibility already lives","Developer laptops hold the keys, and EDR does not protect them"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":9,"median_reactions":43,"median_comments":6,"checked":"2026-11-02"}},{"id":"jamie-gutfreund","name":"Jamie Gutfreund","url":"https://b2binfluencer.marketing/creators/jamie-gutfreund/","markdown_url":"https://b2binfluencer.marketing/creators/jamie-gutfreund.md","descriptor":"Jamie Gutfreund writes and speaks about creator marketing, with a focus on how brands can connect creator campaigns to commerce, measurement and business results. Their posts also examine brand partnerships and share examples of campaign strategy.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jamiegutfreund","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jamie-gutfreund.webp","topics":["artificial-intelligence","social-commerce","affiliate-marketing"],"audiences":[],"verdict":"Jamie Gutfreund is useful for analysis and examples about creator marketing, commerce, measurement and brand strategy.","best_for":"A commerce media platform seeking credibility with retail marketing leaders.","not_for":"A beauty brand seeking paid sponsored posts, footage licensing or direct sales lift measurement.","takeaways":["Fragmented creator and affiliate programs are expensive because no one owns the outcome.","Measurement is only useful if it changes a decision, and it should change it fast.","A sponsorship should build something the audience values, not just buy its attention."],"check_first":"Confirm whether they offer any partnership, sponsorship, rates, package or inquiry route.","main_ideas":["Fragmented creator and affiliate programs are expensive because no one owns the outcome","Measurement is only useful if it changes a decision, and it should change it fast","The race now is to run the business behind the audience","A sponsorship should build something the audience values, not just buy its attention","Creator video has become an input to how AI answers buying questions"],"partnership_formats":[],"partnership_url":null,"brands":["Forbes","Milani Cosmetics","CreatorIQ","SoCom Los Angeles"],"posts_cited":8,"latest_post":"2026-09-30","similar":[],"engagement":{"posts":7,"median_reactions":61,"median_comments":11,"checked":"2026-11-02"}},{"id":"jan-young","name":"Jan Young","url":"https://b2binfluencer.marketing/creators/jan-young/","markdown_url":"https://b2binfluencer.marketing/creators/jan-young.md","descriptor":"Jan Young coaches Customer Success leaders to connect customer work to revenue, improve how their teams operate, and adapt to AI. Jan Young also leads the StepUpXchange CS Business Leadership Accelerator, writes the Customer Revenue Lab newsletter, and helped build the CxXchange Customer Success community.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jan-young-cx","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jan-young.webp","topics":["artificial-intelligence","leadership","customer-success","community-building"],"audiences":["customer-success-leaders"],"verdict":"Most useful for coaching Customer Success leaders to connect customer work to revenue and adapt to AI.","best_for":"B2B SaaS customer success leaders working on revenue, usage pricing, AI, or community.","not_for":"Paid social placements pushing products to broad audiences with promo codes and reach targets.","takeaways":["Usage is only a health signal until it is revenue; activity can hide frustration","AI-era onboarding should stop teaching clicks and start verifying outcomes","Fix the most broken journey stage first, then turn it into a repeatable revenue system"],"check_first":"Ask for recent reach, engagement, or survey data for comparable CS leadership content.","main_ideas":["Customer success leaders get shut out of budget planning when they report activity instead of revenue evidence","Usage is only a health signal until it is the revenue, and then activity can hide frustration","AI-era onboarding should stop teaching clicks and start verifying outcomes","Community is intentional and organic, and it grows by being additive rather than competitive","Fix the most broken journey stage first, then turn it into a repeatable revenue system"],"partnership_formats":[],"partnership_url":null,"brands":["JanYoungCX","StepUpXchange","CxXchange","Customer Revenue Lab","SuccessHACKER"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":6,"median_reactions":22,"median_comments":17,"checked":"2026-11-02"}},{"id":"jared-asch","name":"Jared Asch","url":"https://b2binfluencer.marketing/creators/jared-asch/","markdown_url":"https://b2binfluencer.marketing/creators/jared-asch.md","descriptor":"Jared Asch hosts Capstone Conversation, a podcast featuring discussions about regional economic development, workforce partnerships, advanced manufacturing and life sciences. His posts also show him attending an industry conference on behalf of YCurb.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jaredasch","youtube_url":"https://www.youtube.com/channel/UC250qpW9ixK0G6EMP5Zg7SQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/jared-asch.webp","topics":["workforce-development"],"audiences":[],"verdict":"Jared Asch is useful for interview episodes about regional economic development, workforce partnerships, advanced manufacturing and life sciences.","best_for":"Economic development organizations wanting a credited interview episode on Solano County manufacturing and life sciences growth.","not_for":"National B2B software vendors seeking guaranteed lead volume or product demo segments.","takeaways":["Regional growth, manufacturing, and housing are one story, not separate issues.","Workforce problems are solved by partnerships with shared measurement, not by one institution.","Childcare is workforce infrastructure, and its failures land on employers."],"check_first":"Confirm whether paid sponsorship exists, audience data, and terms before contacting them.","main_ideas":["Regional growth, manufacturing, and housing are one story, not separate issues","Workforce problems are solved by partnerships with shared measurement, not by one institution","Childcare is workforce infrastructure, and its failures land on employers","Life sciences is presented as a Bay Area sector story built on AI and reshoring","The interview show is one part of the working week, and its scope has boundaries"],"partnership_formats":["Podcast guest segment"],"partnership_url":null,"brands":["YCurb","California Forever","Biomedical Manufacturing Network","Oakland Adult and Career Education","Campground Systems","First 5 Contra Costa","Center for the Study of Child Care Employment, UC Berkeley"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"brian-wagner","url":"https://b2binfluencer.marketing/creators/brian-wagner/"}],"engagement":{"posts":8,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"jared-orkin","name":"Jared Orkin","url":"https://b2binfluencer.marketing/creators/jared-orkin/","markdown_url":"https://b2binfluencer.marketing/creators/jared-orkin.md","descriptor":"Jared Orkin shares practical advice on international hiring and building effective teams. His posts cover hiring and onboarding, evaluating candidates, and preparing teams for growth. He also discusses influencer marketing and how brands may need to adapt as they expand into retail.","linkedin_followers":12741,"linkedin_url":"https://www.linkedin.com/in/jaredorkin","youtube_url":null,"photo_url":null,"topics":["sales","marketing-attribution","influencer-marketing"],"audiences":[],"verdict":"Jared Orkin is most useful for practical advice on international hiring, onboarding, team structure, and marketing adaptation.","best_for":"A DTC brand expanding into omnichannel retail and building distributed production, support, or campaign teams.","not_for":"A consumer campaign seeking a named creator for sponsored posts, video reviews, or product content.","takeaways":["Onboarding checklist: ready access, clear ownership, useful resources, and first-week goals help new hires contribute.","Two-week test: document processes and develop a strong second person to reduce dependence.","Bloom example: influencer spending responds to retail expansion; channel strategy and measurement may need to change."],"check_first":"Confirm whether they offer paid partnerships, rates, deliverables, or usage rights before contacting them.","main_ideas":["A hire can only succeed if the company is ready for them","Good teams should not depend on one person or route every decision through the founder","Judge candidates by evidence, not just credentials or location","Marketing should change when a brand’s distribution changes"],"partnership_formats":[],"partnership_url":null,"brands":["Activate Talent","Deel","Bloom"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":8,"median_reactions":39,"median_comments":9,"checked":"2026-11-02"}},{"id":"jared-parker","name":"Jared Parker","url":"https://b2binfluencer.marketing/creators/jared-parker/","markdown_url":"https://b2binfluencer.marketing/creators/jared-parker.md","descriptor":"Jared Parker is a growth marketer and co-founder of Watt, a company that turns difficult-to-use data into information usable by AI. He writes about startup growth, customer research, and advertising creative.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/parkerjared","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jared-parker.webp","topics":["artificial-intelligence","ecommerce","startup"],"audiences":["founders"],"verdict":"Useful for practitioner-led explanations of growth decisions, ad creative, and founder lessons from Watt.","best_for":"A growth-marketing software brand wanting editorial thought leadership, not a product ad.","not_for":"A guaranteed-response sponsored post with fixed rates, audience targeting data, and performance commitments.","takeaways":["Six named ad campaigns become six distinct creative moves, from use case to metaphor.","Stories from more than 50 user-research calls show growth teams deciding with incomplete information.","Parker separates product-market fit, go-to-market fit, and pricing-market fit, with Watt presale numbers."],"check_first":"Confirm terms directly; no public sponsorship offer, media kit, or rate card is shown.","main_ideas":["Growth decisions get made before the evidence exists","Moats are overrated; pick the hard problem instead","There are two separate early problems: proving demand, then building distribution","Ad concepts work when they show a customer outcome; knowing which customer is the scarce part","Watt's job is refining hard-to-get data, and the stated target has widened"],"partnership_formats":[],"partnership_url":null,"brands":["Watt","Graza","BRĒZ","Cadence","MIILS","Grüns","Magna","Alo","Common Thread Collective"],"posts_cited":8,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":7,"median_reactions":29,"median_comments":2,"checked":"2026-11-02"}},{"id":"jason-m-lemkin","name":"Jason M. Lemkin","url":"https://b2binfluencer.marketing/creators/jason-m-lemkin/","markdown_url":"https://b2binfluencer.marketing/creators/jason-m-lemkin.md","descriptor":"Jason M. Lemkin is a B2B software founder and investor who hosts 20VC and writes about startup leadership, sales, pricing, growth, acquisitions and AI.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jasonmlemkin","youtube_url":"https://www.youtube.com/channel/UCYSbIYzulx3HT5_OQLUH38A","photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-m-lemkin.webp","topics":["artificial-intelligence","leadership","startup","venture-capital","ai-agents","b2b-saas","mergers-and-acquisitions"],"audiences":["startup-founders"],"verdict":"Most useful for B2B software founder and operator commentary on AI, sales, pricing, growth, acquisitions and leadership.","best_for":"B2B SaaS go-to-market, pricing, AI-era positioning, or founder-focused keynote and workshop briefs.","not_for":"Campaigns needing rate cards, media kits, guaranteed impressions, audience demographics, or consumer lifestyle focus.","takeaways":["AI agents have no vendor loyalty, so the SaaS playbook needs revising.","Early-stage startups should not hire people who need training or ramp-up.","A strong acquisition offer usually means you are compounding, but the offer may not come back."],"check_first":"Confirm paid format, rate card, media kit, audience data, and sponsorship evidence before contacting.","main_ideas":["AI agents have no vendor loyalty, so the SaaS playbook needs revising","Early-stage startups should not hire people who need training or ramp-up","Founder mode: trust founder knowledge and promote people who share it","Pricing, trials, POCs and customer support belong early, not later","A strong acquisition offer usually means you are compounding, but the offer may not come back"],"partnership_formats":[],"partnership_url":null,"brands":["20VC","SaaStr"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"aysha-khan","url":"https://b2binfluencer.marketing/creators/aysha-khan/"}],"engagement":{"posts":7,"median_reactions":63,"median_comments":24,"checked":"2026-11-02"}},{"id":"jason-o-harris","name":"Jason O. Harris","url":"https://b2binfluencer.marketing/creators/jason-o-harris/","markdown_url":"https://b2binfluencer.marketing/creators/jason-o-harris.md","descriptor":"Jason O. Harris is a leadership speaker and coach who helps leaders build trust, communicate through uncertainty, and develop people. His work includes keynotes, workshops, and coaching for leaders and organizations.","linkedin_followers":15168,"linkedin_url":"https://www.linkedin.com/in/jasonoharris","youtube_url":"https://www.youtube.com/channel/UCo9T4IGDRvzUOZ2L09J9Zww","photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-o-harris.webp","topics":["leadership"],"audiences":[],"verdict":"Jason O. Harris is most useful for keynotes, workshops, and coaching on trust, accountability, and leading through ambiguity.","best_for":"Leadership-development brands or campaigns for managers in operational, safety-driven, or field-based organizations.","not_for":"Consumer brand sponsored posts, ambassador packages, or short-form product videos judged on reach and clicks.","takeaways":["Trust is earned in a sequence, and accountability comes last.","Leaders should be accountable for the conditions they create.","Wait the full minute before you respond."],"check_first":"Ask for recent results from comparable engagements and audience data showing industries and roles.","main_ideas":["Trust is earned in a sequence, and accountability comes last","Leaders should be accountable for the conditions they create","Ambiguity reveals how leaders actually behave","Being promoted into leadership is not the same as being prepared for it","Wait the full minute before you respond"],"partnership_formats":["Keynote","Workshop or facilitated session","Facilitated panel","Multi-day retreat engagement","Executive coaching"],"partnership_url":null,"brands":["Center for Organ Recovery & Education","National Asphalt Pavement Association","WIRTGEN GROUP","U.S. Air Force"],"posts_cited":8,"latest_post":"2026-09-14","similar":[],"engagement":{"posts":7,"median_reactions":36,"median_comments":7,"checked":"2026-11-02"}},{"id":"jason-smith","name":"Jason Smith","url":"https://b2binfluencer.marketing/creators/jason-smith/","markdown_url":"https://b2binfluencer.marketing/creators/jason-smith.md","descriptor":"Jason Smith works on competitive intelligence and win-loss research at Klue, helping businesses understand buyers, competitors, and the deals they win or lose.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/onemoresmith","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jason-smith.webp","topics":["artificial-intelligence"],"audiences":["b2b-sales-teams"],"verdict":"Jason Smith is most useful for improving B2B win-loss research and competitive intelligence by learning from unseen buyers and deals.","best_for":"B2B SaaS teams wanting better win-loss interviews, competitive intelligence, and buyer research beyond CRM records.","not_for":"Consumer lifestyle sponsorships, paid broad-audience campaigns, or booked format menus with tracked link clicks.","takeaways":["Deals you never saw are a major blindspot beyond CRM records and joined evaluations.","Win-loss interviews can become an LLM-queryable corpus, not just a filed report.","A six-figure evaluation had buyers build their own vendor-comparison tool."],"check_first":"Ask for audience analytics showing job function, seniority, industry, geography, and engagement for comparable buyer-research content.","main_ideas":["The buyers who could teach you the most are the ones you never met","Win-loss interviews are a data asset to query, not a report to file","Buyer expectations now move faster than quarterly research cycles","Differentiation should be built with the buyer, in the buyer's own terms","Put competitor and buyer intelligence inside the tools teams already use"],"partnership_formats":[],"partnership_url":null,"brands":["Klue","Anthropic","Glean"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":39,"median_comments":3,"checked":"2026-11-02"}},{"id":"jaydip-parikh","name":"Jaydip Parikh","url":"https://b2binfluencer.marketing/creators/jaydip-parikh/","markdown_url":"https://b2binfluencer.marketing/creators/jaydip-parikh.md","descriptor":"Jaydip Parikh runs Tej SolPro and works with manufacturers and pharmaceutical companies on B2B marketing and go-to-market strategy. His posts focus on translating technical features into customer value, improving lead follow-up and sales capacity, and making websites and enquiry forms work better.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jaydipparikh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jaydip-parikh.webp","topics":["artificial-intelligence","seo"],"audiences":["b2b-marketing-teams"],"verdict":"Jaydip Parikh is most useful for diagnosing B2B lead-to-revenue, follow-up capacity, and technical value messaging.","best_for":"B2B SaaS lead-to-revenue briefs where follow-up and conversion are the bottleneck.","not_for":"Consumer packaged goods breakfast endorsement or short-form video campaigns for young urban buyers.","takeaways":["More pipeline will not fix a sales floor that cannot absorb it.","Selling complex technology is translation, and most pages stop at step one.","Buying another tool will not repair the process underneath it."],"check_first":"Confirm audience job titles, seniority, industry, and recent performance for pipeline and follow-up posts.","main_ideas":["More pipeline will not fix a sales floor that cannot absorb it","Selling complex technology is translation, and most pages stop at step one","Buying another tool will not repair the process underneath it","A page has to be completable, by a person and now by an AI agent","Design the way out, not just the way in"],"partnership_formats":[],"partnership_url":null,"brands":["Tej SolPro","Google","Ahmedabad University"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":7,"median_reactions":5,"median_comments":0,"checked":"2026-11-02"}},{"id":"jeff-dillon","name":"Jeff Dillon","url":"https://b2binfluencer.marketing/creators/jeff-dillon/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-dillon.md","descriptor":"Jeff Dillon hosts The Signal, a podcast about higher education, and speaks about enrollment marketing, university websites, search, and AI.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/edtechconnect","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-dillon.webp","topics":["artificial-intelligence","ai-search"],"audiences":[],"verdict":"Jeff Dillon is most useful for higher education conversations and thought leadership on enrollment, websites, search, and AI.","best_for":"A higher education search or web platform seeking a case-led podcast or event collaboration.","not_for":"A consumer brand seeking mass reach or fixed sponsored deliverables unrelated to higher education.","takeaways":["AI search exposes weak content and governance rather than fixing them.","Students bounce on bad site search, so search is a student-experience problem.","A $40,000 marketing budget becomes a case for shared ownership and campus culture."],"check_first":"Request recent audience data, including role, seniority, organization type, and episode-level reach.","main_ideas":["AI search rewards clear, citable content, not just rankings","Content governance, sprawl, and accessibility are now legal and operational risks","Students bounce on bad site search, so search is a student-experience problem","Culture and alignment decide whether enrollment and marketing plans work","Student experience is about belonging, not just CRM workflows"],"partnership_formats":["Guest interview on The Signal"],"partnership_url":null,"brands":["SearchStax","Gray Decision Intelligence"],"posts_cited":9,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":9,"median_reactions":13,"median_comments":1,"checked":"2026-11-02"}},{"id":"jeff-fargo","name":"Jeff Fargo","url":"https://b2binfluencer.marketing/creators/jeff-fargo/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-fargo.md","descriptor":"Jeff Fargo hosts Fargo Talks interviews with hospital leaders. He shares clips about hospital leadership, patient care, and quality measures on LinkedIn and directs viewers to full episodes on the Fargo Factor YouTube channel.","linkedin_followers":9715,"linkedin_url":"https://www.linkedin.com/in/jefffargo","youtube_url":"https://www.youtube.com/channel/UCjcRMEJrkbWUQaT5UxZ6VEg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-fargo.webp","topics":["leadership","healthcare"],"audiences":[],"verdict":"Jeff Fargo is most useful for hospital leadership interviews and clips about patient care, quality, values, and direction.","best_for":"Healthcare leadership media or campaigns on hospital CEO practices, interviews, and quality topics.","not_for":"Product-led vendor campaigns needing guaranteed C-suite reach, pipeline, or product comparison.","takeaways":["Loftus reviews CMS and Leapfrog measures with his team each week.","Loftus asks nurses about a patient's pet and call-light use.","Incoming physicians get a signed page of core values."],"check_first":"Confirm whether Fargo can book more hospital CEO guests and what rights or co-production terms apply.","main_ideas":["A leadership lesson should name one routine a reader can audit","Public quality grades, not awards, are the standard that matters","Values only count when something enforces them","Human detail is what makes an executive routine credible","Unclear direction is a leadership failure, and it has three parts"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jeff-kellan","name":"Jeff Kellan","url":"https://b2binfluencer.marketing/creators/jeff-kellan/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-kellan.md","descriptor":"Jeff Kellan shares supply-chain and logistics insights through GXO-related reports, events, and recruiting posts. His posts focus on resilient fulfillment, scaling operations, and lessons for retail and consumer-goods brands.","linkedin_followers":12680,"linkedin_url":"https://www.linkedin.com/in/jeff-kellan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","supply-chain","supply-chain-resilience","peak-season-planning"],"audiences":["supply-chain-professionals"],"verdict":"Jeff Kellan is most useful for supply-chain and fulfillment insights on resilience, scaling, and customer experience.","best_for":"A B2B logistics technology brand planning a co-branded article or webinar on resilient, scalable fulfillment.","not_for":"Consumer fashion or lifestyle brands seeking paid sponsored posts for shopper reach and sales.","takeaways":["Volatility is the baseline, so resilience must be built into operations.","Growth and scaling are separate problems; first-time outsourcing needs preparation.","Peak season should produce transferable lessons for next-year planning."],"check_first":"Confirm recent comparable results, audience demographics, and a partnership contact route.","main_ideas":["Volatility is the baseline, so resilience has to be built into operations","Growth and scaling are separate problems, and first-time outsourcing needs preparation","Peak season should produce transferable lessons for next-year planning","Fulfillment protects the brand promise as complexity builds","Supply chain execution should be discussed as a driver of customer satisfaction and competitive advantage"],"partnership_formats":[],"partnership_url":null,"brands":["GXO Logistics, Inc.","Vogue Business","Retail Dive","Supply Chain Dive"],"posts_cited":13,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"jeff-williams","name":"Jeff Williams","url":"https://b2binfluencer.marketing/creators/jeff-williams/","markdown_url":"https://b2binfluencer.marketing/creators/jeff-williams.md","descriptor":"Jeff Williams writes about application security, including runtime protection for software and APIs, vulnerability response, and how AI may change secure software development.","linkedin_followers":24012,"linkedin_url":"https://www.linkedin.com/in/planetlevel","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeff-williams.webp","topics":["artificial-intelligence","cybersecurity","ai-security","vulnerability-management"],"audiences":[],"verdict":"Jeff Williams is most useful for technical content on runtime application security, software liability, and AI security.","best_for":"A cybersecurity vendor selling runtime application security and assurance-based development to enterprise security buyers.","not_for":"A WAF or perimeter-only security vendor, or a general B2B SaaS marketing audience.","takeaways":["Changing a P to %50 can bypass a WAF, but runtime controls see decoded input.","AI-assisted vulnerability discovery could reduce protection once provided by software complexity, like a coral reef.","EU Product Liability Directive applies to software and AI on December 9, 2026."],"check_first":"Confirm whether they have a public sponsorship format, rate card, or partnership intake.","main_ideas":["Stop trying to fix every vulnerability; protect the running app","WAFs cannot see what the application sees","Software liability is arriving on a fixed calendar","AI is collapsing the window that made software accidentally safe","The end state is an assurance-based software factory, not better remediation"],"partnership_formats":[],"partnership_url":null,"brands":["Contrast CVE Shield","ADR","OWASP","Anthropic"],"posts_cited":8,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":7,"median_reactions":10,"median_comments":1,"checked":"2026-11-02"}},{"id":"jeremy-david-evans","name":"Jeremy David Evans","url":"https://b2binfluencer.marketing/creators/jeremy-david-evans/","markdown_url":"https://b2binfluencer.marketing/creators/jeremy-david-evans.md","descriptor":"Jeremy David Evans works on revenue operations and sales systems, sharing ideas about using data, CRM follow-up, and targeted outreach to improve business decisions and conversions.","linkedin_followers":13408,"linkedin_url":"https://www.linkedin.com/in/jeremydavidevans","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jeremy-david-evans.webp","topics":["sales","startup","revenue-operations"],"audiences":["b2b-saas-leaders"],"verdict":"Most useful for B2B SaaS lead follow-up and revenue operations content, but paid reach and audience fit are unverified.","best_for":"A B2B SaaS company improving lead follow-up and revenue operations analytics.","not_for":"An employee experience or HR platform campaign about remote and hybrid work.","takeaways":["Quiet leads may reflect poor timing, not lack of interest.","Protect deliverability before increasing volume; fix targeting before adding volume.","Internal tools become products when three signals line up."],"check_first":"Confirm post-level impressions, engagement, audience job function, seniority, company size, and country.","main_ideas":["Quiet leads are usually a timing problem, not a lost cause","Protect deliverability before increasing volume","Internal tools become products when three signals line up","Revenue decisions should run on live data and continuous experiments","Delegation is structure, not abdication"],"partnership_formats":[],"partnership_url":null,"brands":["aioutreach.io","Nurturally.io"],"posts_cited":8,"latest_post":"2026-09-30","similar":[{"id":"scott-lewis","url":"https://b2binfluencer.marketing/creators/scott-lewis/"}],"engagement":{"posts":9,"median_reactions":7,"median_comments":0,"checked":"2026-11-02"}},{"id":"jesse-depinto","name":"Jesse DePinto","url":"https://b2binfluencer.marketing/creators/jesse-depinto/","markdown_url":"https://b2binfluencer.marketing/creators/jesse-depinto.md","descriptor":"Jesse DePinto is a technology leader at Direct Supply who works on TELS, a platform for senior living maintenance and operations. Their posts focus on using operational data, technology and industry partnerships to help senior living teams improve their work.","linkedin_followers":7650,"linkedin_url":"https://www.linkedin.com/in/jessedepinto","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jesse-depinto.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Jesse DePinto is most useful for explaining senior living operations data, CMMS engagement, survey readiness, and TELS ecosystem partnerships.","best_for":"A senior living technology company selling CMMS, work-order or compliance software, exploring AI growth and partnerships.","not_for":"A consumer-facing senior living brand seeking broad consumer awareness or lifestyle storytelling.","takeaways":["More recorded work orders can mean better visibility, not more problems.","2026 benchmark: 62 weekly work orders per building for best-in-class operators, 12 for median.","CMMS engagement is associated with fewer Environment and Kitchen citations, but correlation is not causation."],"check_first":"Ask for recent campaign results, audience data, and TELS partnership terms.","main_ideas":["More work orders usually mean more visibility, not more problems","Data earns its keep by changing what teams do next","Compliance is a daily rhythm, not last-minute preparation","Senior living's problems are too big for a single platform","The maintenance crew is a care workforce"],"partnership_formats":["TELS ecosystem integration partner","TELS Summit partner showcase","Data and technology provider collaboration"],"partnership_url":null,"brands":["Direct Supply","ALIS by Medtelligent","CenTrak","Go Icon","Meela Inc.","Smart Care","SoftBank Robotics America","thefusebox.ai","McKnight's Senior Living"],"posts_cited":8,"latest_post":"2026-10-07","similar":[{"id":"connor-adams","url":"https://b2binfluencer.marketing/creators/connor-adams/"}],"engagement":{"posts":7,"median_reactions":45,"median_comments":2,"checked":"2026-11-02"}},{"id":"jett-mccandless","name":"Jett McCandless","url":"https://b2binfluencer.marketing/creators/jett-mccandless/","markdown_url":"https://b2binfluencer.marketing/creators/jett-mccandless.md","descriptor":"Jett McCandless is a supply chain technology founder who works on connecting logistics data and using AI agents to help companies act on it. His posts describe building project44 and LSP44, with a focus on real-time shipment information, carrier connectivity, and changing lead times.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jett-mccandless-b16235119","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jett-mccandless.webp","topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Most useful for explaining how timely logistics data and AI agents can support operational action.","best_for":"Supply chain software campaigns about real-time visibility, lead-time analytics, and carrier connectivity.","not_for":"Marketplaces that aim to cut out logistics service providers or brokers.","takeaways":["Los Angeles-area lane booking-to-pickup shifted from four or five days to nine or ten.","People cannot monitor every shipment deviation at scale; AI flags patterns and agents contact carriers.","LSP44 is meant to back logistics service providers rather than replace them."],"check_first":"Confirm availability, terms, disclosure, and audience composition before contacting them.","main_ideas":["Visibility was the last decade's edge; acting on the signal is this one's","Connectivity quality is the one metric that predicts logistics maturity","Lead times move constantly, but planning systems do not","Human-in-the-loop means deciding the few things worth deciding","LSP44 backs logistics providers instead of replacing them"],"partnership_formats":[],"partnership_url":null,"brands":["project44","LSP44","FreightWaves","Armstrong & Associates","AVRL","Mastery Logistics Systems","The Logistics of Logistics"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":68,"median_comments":4,"checked":"2026-11-02"}},{"id":"jo-o-moura","name":"João Moura","url":"https://b2binfluencer.marketing/creators/jo-o-moura/","markdown_url":"https://b2binfluencer.marketing/creators/jo-o-moura.md","descriptor":"João Moura is the founder of CrewAI, a company building software for creating and managing AI agents for business work. His posts explain how agents can handle changing goals, coordinate across workflows, and operate with controls such as cost limits and data policies.","linkedin_followers":53070,"linkedin_url":"https://www.linkedin.com/in/joaomdmoura","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jo-o-moura.webp","topics":["artificial-intelligence","startup","ai-governance","ai-agents","enterprise-ai-adoption"],"audiences":["founders"],"verdict":"João Moura explains agentic AI for operations leaders, turning agent goals, controls, and enterprise adoption into practical buying decisions.","best_for":"B2B automation or AI platform seeking explainer content for operations and technical leaders.","not_for":"Consumer mass-market or lifestyle campaigns needing high-volume short-form video and broad awareness.","takeaways":["An agent is defined by being handed a goal, not a list of steps.","AI adoption is best described as a ladder of observable workplace behaviors.","Governance belongs in the execution runtime, not in code or at the network edge."],"check_first":"Confirm sponsorship offer, rate card, media kit, audience demographics, and prior video performance.","main_ideas":["An agent is defined by being handed a goal, not a list of steps","AI adoption is best described as a ladder of observable workplace behaviors","Governance belongs in the execution runtime, not in code or at the network edge","Enterprise buyers want fewer vendors, even when the market rewards specialists","What enterprises value in integrations is fit with what they already run"],"partnership_formats":[],"partnership_url":null,"brands":["CrewAI","DXC Technology","Capgemini","Gartner","Cursor"],"posts_cited":8,"latest_post":"2026-09-29","similar":[],"engagement":{"posts":8,"median_reactions":121,"median_comments":12,"checked":"2026-11-02"}},{"id":"joaquin-i","name":"Joaquin I.","url":"https://b2binfluencer.marketing/creators/joaquin-i/","markdown_url":"https://b2binfluencer.marketing/creators/joaquin-i.md","descriptor":"Joaquin I. works on educational technology at The Jewish Leadership Academy, sharing how schools can connect their systems and use video and AI tools to support personalized learning.","linkedin_followers":1054,"linkedin_url":"https://www.linkedin.com/in/infantejoaquin","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ai-in-education"],"audiences":[],"verdict":"A practitioner voice on connecting school systems, video, AI, and teacher training for independent schools.","best_for":"A K-12 edtech vendor selling integration, video, or AI into independent schools for a co-hosted session.","not_for":"A consumer edtech brand or a high-reach paid social sponsorship with guaranteed impressions.","takeaways":["A school gets more from technology when its systems connect around the student information system.","AI adoption depends on hands-on teacher training.","Personalized learning comes from combining video and AI tools in practice."],"check_first":"Confirm compensation, disclosure, approval, audience demographics, and comparable engagement before contacting them.","main_ideas":["A school gets more from technology when its systems connect around the student information system","AI adoption depends on hands-on teacher training","Personalized learning comes from combining video and AI tools in practice","Schools should get more value from the video they already record","Conference exchange should focus on what is actually working in schools"],"partnership_formats":[],"partnership_url":null,"brands":["The Jewish Leadership Academy","Veracross","Flint","Zoom","Panopto","Association of Technology Leaders in Independent Schools (ATLIS)","Edtech Magazine"],"posts_cited":11,"latest_post":"2026-09-23","similar":[],"engagement":null},{"id":"jodi-marchewitz","name":"Jodi Marchewitz","url":"https://b2binfluencer.marketing/creators/jodi-marchewitz/","markdown_url":"https://b2binfluencer.marketing/creators/jodi-marchewitz.md","descriptor":"Jodi Marchewitz focuses on recruiter training and hiring strategy, including helping recruiters approach unfamiliar technical roles and use AI to research searches more effectively.","linkedin_followers":3403,"linkedin_url":"https://www.linkedin.com/in/jodimarchewitz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jodi-marchewitz.webp","topics":["artificial-intelligence","recruiting","ai-in-recruiting"],"audiences":["hiring-managers"],"verdict":"They are useful for B2B recruiting-tech vendors selling enablement training or AI tools to talent acquisition leaders.","best_for":"A B2B recruiting-tech vendor selling enablement training or AI-assisted search tools.","not_for":"Campaign needs broad consumer reach or targeting job seekers and applicants.","takeaways":["Define what a role requires before starting a search.","Training should be built around live searches and practical application.","AI provides generic answers unless the recruiter knows what to ask."],"check_first":"Request LinkedIn follower demographics and recent post performance data.","main_ideas":["Set the direction of a search before contacting candidates","Recruiters can work unfamiliar technical roles without learning to code","AI is useful only if the recruiter can ask the right questions","Training should change the work recruiters do, not just deliver information","Build recruiting capacity by helping generalists handle unfamiliar work"],"partnership_formats":[],"partnership_url":null,"brands":["HireBoost.ai","City and County of Denver"],"posts_cited":11,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":6,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"jodie-goulden","name":"Jodie Goulden","url":"https://b2binfluencer.marketing/creators/jodie-goulden/","markdown_url":"https://b2binfluencer.marketing/creators/jodie-goulden.md","descriptor":"Jodie Goulden is an organization design consultant and a partner at Orgdesign Works, where she works with clients on organizational change and involves stakeholders in shaping solutions they can put into practice.","linkedin_followers":6296,"linkedin_url":"https://www.linkedin.com/in/jodiegoulden","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jodie-goulden.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Jodie Goulden is useful for grounded organization design advice on change and AI adoption.","best_for":"Consulting firms or practitioner audiences focused on organization design and AI adoption.","not_for":"Sponsored product campaigns for broad manufacturing audiences or demo sign-ups.","takeaways":["Organization design is where strategy actually gets made.","AI raises output volume, so quality becomes the design problem.","People protect what they build."],"check_first":"Confirm recent post results and whether they have audience survey data on roles and seniority.","main_ideas":["Organization design is where strategy actually gets made","AI raises output volume, so quality becomes the design problem","People protect what they build","Diagnosis does not have to be big to be good","Independent consultants can share a brand without giving up their clients"],"partnership_formats":[],"partnership_url":null,"brands":["Orgdesign Works","Organization Design Forum","European Organisation Design Forum","Women in Manufacturing"],"posts_cited":9,"latest_post":"2026-09-29","similar":[{"id":"valerie-perlowitz","url":"https://b2binfluencer.marketing/creators/valerie-perlowitz/"},{"id":"tracy-nelson","url":"https://b2binfluencer.marketing/creators/tracy-nelson/"}],"engagement":{"posts":9,"median_reactions":32,"median_comments":4,"checked":"2026-11-02"}},{"id":"joe-gannon","name":"Joe Gannon","url":"https://b2binfluencer.marketing/creators/joe-gannon/","markdown_url":"https://b2binfluencer.marketing/creators/joe-gannon.md","descriptor":"Joe Gannon is a founder at Amplify who shares practical lessons on growing a business, using content and AI, and building brand relationships. His posts draw on experiences with online courses and cohorts, hiring, and working with brands.","linkedin_followers":78093,"linkedin_url":"https://www.linkedin.com/in/joe-gannon","youtube_url":"https://www.youtube.com/channel/UCokySHB8MA4fkMDmR4Ajz9A","photo_url":"https://b2binfluencer.marketing/assets/avatars/joe-gannon.webp","topics":["artificial-intelligence","startup"],"audiences":[],"verdict":"Joe Gannon is most useful for practical LinkedIn posts on founder operations, AI workflows, and brand relationships.","best_for":"Course creator and founder audiences on LinkedIn, especially brand relationship or AI workflow topics.","not_for":"Local home-services campaigns seeking short-form video leads on Instagram or TikTok.","takeaways":["Choose channels by where customers are, not by what is loudest.","A bounded AI workflow can check leads, update CRM, and report results.","Brand relationships work best when they do not feel like brand relationships."],"check_first":"Ask for audience demographics and results from comparable sponsored work before committing budget.","main_ideas":["Choose channels by where the customers are, not by what is loudest","The founder is usually the bottleneck, and bounded AI work is one release valve","Brand relationships work best when they do not feel like brand relationships","Enthusiasm and availability can substitute for a track record early on","Fear is not a reason to say no"],"partnership_formats":["Disclosed brand-partnership post on LinkedIn","Product-integrated workflow story","Software demonstration or endorsement with a tracked link","Existing-customer advocacy feature"],"partnership_url":null,"brands":["Circle","Viktor","Lovart AI","Amplify","Ali Abdaal"],"posts_cited":8,"latest_post":"2026-09-30","similar":[],"engagement":{"posts":5,"median_reactions":49,"median_comments":35,"checked":"2026-11-02"}},{"id":"joey-trapasso","name":"Joey Trapasso","url":"https://b2binfluencer.marketing/creators/joey-trapasso/","markdown_url":"https://b2binfluencer.marketing/creators/joey-trapasso.md","descriptor":"Joey Trapasso writes about B2B sales, sales leadership, recruiting, and team training, often using sports stories to explain practical lessons for revenue teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/joey-trapasso-b707a2143","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/joey-trapasso.webp","topics":["leadership","sales","recruiting","sales-leadership","sales-compensation"],"audiences":[],"verdict":"Joey Trapasso is most useful for example-led B2B sales content on diagnosing deal loss, training, and team performance.","best_for":"A B2B sales software brand wanting sponsored content or a webinar on deal diagnosis.","not_for":"An AI prospecting vendor claiming signal tools replace manual pipeline research.","takeaways":["A dashboard may record a missed deadline without showing an earlier sales promise caused it.","Signal detection got cheap; signal matching did not, especially for closed-lost opportunities.","Training should be built for the moment the conversation goes wrong."],"check_first":"Confirm availability, deliverables, and audience evidence for target roles before contacting them.","main_ideas":["The number that records a failure is usually not where the failure started","Finding a buying signal is cheap now; matching it to a deal you already lost is not","Training should be built for the moment the conversation goes wrong","Pay the promised reward, pay it on time, and make noise about it","Stubbornness is not commitment"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":38,"median_comments":9,"checked":"2026-11-02"}},{"id":"john-davies","name":"John Davies","url":"https://b2binfluencer.marketing/creators/john-davies/","markdown_url":"https://b2binfluencer.marketing/creators/john-davies.md","descriptor":"John Davies works in public affairs for energy and infrastructure projects. His posts focus on helping developers understand local concerns, build community trust, and encourage residents to take part in project decisions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/johndaviespublicaffairs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-davies.webp","topics":[],"audiences":[],"verdict":"Useful for project-level community engagement advice for energy and infrastructure developers.","best_for":"Renewable energy developer taking one project through local approval and needing community acceptance.","not_for":"National data center rollout from one central message, or paid-media package with rates.","takeaways":["Research should identify local concerns before messaging begins.","A permit is not the same as community acceptance.","Financial benefits alone cannot earn lasting trust."],"check_first":"Confirm audience analytics and whether paid media rates or deliverables exist.","main_ideas":["Start listening before opposition or a public hearing","Research should shape what a project says and does","A permit is not the same as community trust","Benefits matter, but money alone cannot buy support","Build support that residents can express themselves"],"partnership_formats":[],"partnership_url":null,"brands":["Davies","National Review"],"posts_cited":13,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":9,"median_reactions":5,"median_comments":0,"checked":"2026-11-02"}},{"id":"john-glasgow","name":"John Glasgow","url":"https://b2binfluencer.marketing/creators/john-glasgow/","markdown_url":"https://b2binfluencer.marketing/creators/john-glasgow.md","descriptor":"John Glasgow is the founder of Campfire, which builds AI-native ERP software for finance teams.","linkedin_followers":23024,"linkedin_url":"https://www.linkedin.com/in/johnglasgow","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"They are most useful for a founder's perspective on finance software, ERP change, and AI in finance teams.","best_for":"Finance-software brands selling to corporate finance teams for founder-led thought leadership, podcast, webinar, or partnership.","not_for":"A consumer brand, non-finance software vendor, or competing ERP or accounting system.","takeaways":["ERP migrations stall because teams dread the move, not because they lack reasons to switch.","Agents should carry tedious accounting work while a person keeps the judgment call.","Payroll belongs in the same system as the ledger."],"check_first":"Confirm audience breakdown by job function, seniority, company size, geography and engagement results.","main_ideas":["ERP migrations stall because teams dread the move, not because they lack reasons to switch","Agents should carry the tedious accounting work while a person keeps the judgment call","Payroll belongs in the same system as the ledger","The close and the forecast should be continuous rather than month-end events","Accounting is moving from transactional work to strategic work, and convening finance leaders is how the category advances"],"partnership_formats":["Product and technology partnership (ADP example)","Basecamp conference sponsorship","Co-hosted webinar and conference stage sessions"],"partnership_url":null,"brands":["Campfire","ADP","Ramp","Bill.com","Invoice2go","Adobe","Y Combinator"],"posts_cited":8,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":7,"median_reactions":106,"median_comments":7,"checked":"2026-11-02"}},{"id":"john-manzella","name":"John Manzella","url":"https://b2binfluencer.marketing/creators/john-manzella/","markdown_url":"https://b2binfluencer.marketing/creators/john-manzella.md","descriptor":"John Manzella writes and speaks about U.S. manufacturing investment and employment. His posts use economic data to argue that subsidies and other incentives attract manufacturing investment more effectively than tariffs.","linkedin_followers":6883,"linkedin_url":"https://www.linkedin.com/in/johnmanzella","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-manzella.webp","topics":[],"audiences":[],"verdict":"John Manzella is most useful for data-led commentary on U.S. manufacturing investment, employment, tariffs, and incentives.","best_for":"A manufacturing trade association brief on tariffs, factory investment, and jobs.","not_for":"A consumer brand seeking lifestyle paid social product placements to a broad audience.","takeaways":["Incentives attract manufacturing investment better than tariffs do.","Tariffs have not increased employment, and investment is moving the wrong way.","Manufacturing is 7.7% of employment, closer to 4% in direct jobs."],"check_first":"Ask for audience demographics, recent post performance, and any partnership or sponsorship details.","main_ideas":["Incentives attract manufacturing investment better than tariffs do","Tariffs have not increased employment, and investment is moving the wrong way","Manufacturing is a smaller share of U.S. jobs than the headline figure suggests","Tariff cost plus constant rate changes are part of what stalls investment","Watch a small set of named data releases and update the conclusion as they move"],"partnership_formats":[],"partnership_url":null,"brands":["ManzellaReport.com"],"posts_cited":11,"latest_post":"2026-09-24","similar":[],"engagement":null},{"id":"john-ohearn","name":"John O'Hearn","url":"https://b2binfluencer.marketing/creators/john-ohearn/","markdown_url":"https://b2binfluencer.marketing/creators/john-ohearn.md","descriptor":"John O'Hearn helps consumer brands grow their online sales. His posts focus on improving Klaviyo email flows, encouraging repeat purchases, and automating marketing for coffee, tea, and spirits brands.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/johnohearn1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-ohearn.webp","topics":["ecommerce","email-marketing","ecommerce-retention"],"audiences":[],"verdict":"John O'Hearn is most useful for fixing Klaviyo email flows and repeat purchase marketing for coffee, tea, and spirits brands.","best_for":"A D2C coffee, tea, or spirits brand already paying for Klaviyo that wants better email ROI.","not_for":"A premium spirits brand seeking creator-led awareness, sponsored video, or paid social reach.","takeaways":["Brands may pay for Klaviyo but leave welcome and abandoned-cart flows unused.","For coffee and tea brands, repeat purchase rate is the first number.","New customers need a welcome story before a discount; repeat customers need a reason to return."],"check_first":"Confirm partnership terms, rates, deliverables, usage rights, and audience demographics before contacting them.","main_ideas":["An unused email platform is an unbuilt engine, not a software problem","Repeat purchase rate is the first number for consumable beverage brands","Sequence messages around the customer relationship, not the discount calendar","The existing list is already-earned revenue","A stated priority: understand the whole business before opening the ads manager"],"partnership_formats":[],"partnership_url":null,"brands":["King Bean Coffee Co."],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":8,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"john-ricciardi","name":"John Ricciardi","url":"https://b2binfluencer.marketing/creators/john-ricciardi/","markdown_url":"https://b2binfluencer.marketing/creators/john-ricciardi.md","descriptor":"John Ricciardi is a recruiter focused on senior Regulatory Affairs roles in life sciences. His posts discuss how companies can plan specialist searches, assess narrow candidate markets, and connect hiring timelines to drug-development milestones.","linkedin_followers":13852,"linkedin_url":"https://www.linkedin.com/in/johnricciardi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-ricciardi.webp","topics":["artificial-intelligence","recruiting"],"audiences":[],"verdict":"John Ricciardi is most useful for explaining senior Regulatory Affairs hiring and search timing in life sciences.","best_for":"A specialist regulatory affairs search firm or life sciences recruitment practice commissioning thought leadership for biotech executives.","not_for":"A hiring technology vendor seeking AI detection claims, or a broad-reach consumer or lifestyle sponsorship.","takeaways":["Map the Regulatory Affairs market before a role becomes urgent.","Layoff headlines do not mean a deep pool of qualified specialists.","An open regulatory seat is a program risk, not just a hiring delay."],"check_first":"Confirm audience composition and whether paid partnership formats or terms exist.","main_ideas":["Start mapping the market long before you need to hire","Layoff headlines do not equal a deep pool of qualified specialists","An open regulatory seat is a program risk, not just a hiring delay","Regulatory leaders are hired to interpret FDA uncertainty","Functional leaders have to translate why a specialist role is genuinely hard to fill"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-09-28","similar":[{"id":"monica-stone","url":"https://b2binfluencer.marketing/creators/monica-stone/"},{"id":"judy-schramm","url":"https://b2binfluencer.marketing/creators/judy-schramm/"},{"id":"michael-cleary","url":"https://b2binfluencer.marketing/creators/michael-cleary/"}],"engagement":{"posts":7,"median_reactions":8,"median_comments":0,"checked":"2026-11-02"}},{"id":"john-t-pugh","name":"John T. Pugh","url":"https://b2binfluencer.marketing/creators/john-t-pugh/","markdown_url":"https://b2binfluencer.marketing/creators/john-t-pugh.md","descriptor":"John T. Pugh is an investor whose work connects real estate development with the growth of American manufacturing. Through 34x Labs, he describes an active investment and advisory platform that helps manufacturers grow, initially focused on Central Florida’s aerospace, defense, robotics, and advanced manufacturing industries.","linkedin_followers":10212,"linkedin_url":"https://www.linkedin.com/in/johntpugh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/john-t-pugh.webp","topics":["defense-industrial-base"],"audiences":[],"verdict":"John T. Pugh is most useful as a credible voice on industrial real estate tied to manufacturing, defense, and private capital.","best_for":"Private equity or industrial brands needing thesis-driven commentary on manufacturing, defense, and real estate.","not_for":"Consumer fintech, retail crypto, or standard paid LinkedIn sponsorship campaigns.","takeaways":["Defense spending raises questions about where capacity, suppliers, infrastructure, and workers will be built.","34x Labs brings capital, technical, and operating expertise to help manufacturers grow.","Operations, not cap-rate compression, now drive real estate returns."],"check_first":"Confirm audience and engagement data for industrial real estate, manufacturing, defense, and private capital topics.","main_ideas":["The next economy is physical, and real estate is where it gets built","Defense spending is really an industrial capacity question","Invest by building the company, not just writing the check","Family lineage and defense engineering sit behind the industrial focus","Operations, not cap-rate compression, now drive real estate returns"],"partnership_formats":[],"partnership_url":null,"brands":["34x Labs","Pugh Capital Partners","Private Capital Perspectives","Pugh Associates"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"alan-maio","url":"https://b2binfluencer.marketing/creators/alan-maio/"},{"id":"aaron-prather","url":"https://b2binfluencer.marketing/creators/aaron-prather/"}],"engagement":{"posts":7,"median_reactions":15,"median_comments":4,"checked":"2026-11-02"}},{"id":"jon-miller","name":"Jon Miller","url":"https://b2binfluencer.marketing/creators/jon-miller/","markdown_url":"https://b2binfluencer.marketing/creators/jon-miller.md","descriptor":"Jon Miller is a B2B marketing technology entrepreneur who founded Phave, an AI-native marketing automation platform. Miller also discusses marketing technology, AI, and B2B marketing leadership through LinkedIn posts and the B2B CMO Project podcast.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jonmiller2","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jon-miller.webp","topics":["artificial-intelligence","b2b-marketing","marketing-automation"],"audiences":[],"verdict":"Jon Miller is most useful for explaining AI-native marketing automation and data access to B2B marketing leaders.","best_for":"A B2B marketing technology company seeking a thought-leadership interview or advisory on AI-native automation.","not_for":"A consumer brand seeking a sponsored content package with rates, deliverables, and audience guarantees.","takeaways":["Legacy automation is a growing pile of if-this-then-that rules, Miller says.","AI can use person, account, and buying group information to plan relevant actions.","Data permissions, not AI skills or org charts, constrain marketing teams, per Lena Waters."],"check_first":"Confirm whether they offer paid partnerships and audience composition beyond LinkedIn follower count.","main_ideas":["Move from rules to reasoning in marketing automation","Decisioning is three different things, and Playlists plan several moves ahead","The real constraint is data access and context, not AI literacy","Interview practitioners for specific operating moves","Phave's launch turns the argument into a platform-switch pitch"],"partnership_formats":[],"partnership_url":null,"brands":["Phave","SambaNova Systems","Hypha","Telarus","B2B CMO Project","Marketo"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":5,"median_reactions":50,"median_comments":19,"checked":"2026-11-02"}},{"id":"jonathan-boston","name":"Jonathan Boston","url":"https://b2binfluencer.marketing/creators/jonathan-boston/","markdown_url":"https://b2binfluencer.marketing/creators/jonathan-boston.md","descriptor":"Jonathan Boston advises B2B companies and private-equity teams on commercial structure: how sales roles, processes, forecasting, and incentives work together to make revenue more predictable.","linkedin_followers":3821,"linkedin_url":"https://www.linkedin.com/in/jmboston","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/jonathan-boston.webp","topics":["sales","revenue-operations","sales-forecasting"],"audiences":[],"verdict":"Most useful for diagnosing B2B commercial structure before hiring a CRO or changing tools.","best_for":"A PE-backed or founder-led B2B software or services company with an untrusted forecast.","not_for":"Consumer or direct-to-consumer sponsored-placement campaigns seeking paid posts and broad reach.","takeaways":["Unpredictable revenue may reflect commercial structure, not a weak salesperson or faulty CRM.","One salesperson may handle prospecting, closing, and renewals while no one owns expansion.","Most $40M to $300M B2B companies have a structure problem, not a talent problem."],"check_first":"Confirm whether they offer sponsored placements and any audience data for your brief.","main_ideas":["The problem is usually the commercial structure, not the people","Run a diagnostic before hiring a CRO or reshuffling leadership","Forecast reliability is an operating system, not a target","Commercial structure as a value-creation lever in private-equity ownership"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":10,"latest_post":"2026-08-28","similar":[{"id":"yong-s-kim","url":"https://b2binfluencer.marketing/creators/yong-s-kim/"}],"engagement":{"posts":7,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"jose-victor-castellanos","name":"Jose Victor Castellanos","url":"https://b2binfluencer.marketing/creators/jose-victor-castellanos/","markdown_url":"https://b2binfluencer.marketing/creators/jose-victor-castellanos.md","descriptor":"Jose Victor Castellanos shares practical marketing advice for small businesses, including how to create useful social content, attract leads, and use social ads. The posts also offer gym workout guides and personalized training programs.","linkedin_followers":3692,"linkedin_url":"https://www.linkedin.com/in/josevictorcastellanos","youtube_url":"https://www.youtube.com/channel/UCuoauh80eOW3O-Zc0li15lg","photo_url":"https://b2binfluencer.marketing/assets/avatars/jose-victor-castellanos.webp","topics":["paid-ads","content-marketing","content-strategy","lead-generation"],"audiences":["small-business-owners"],"verdict":"They are useful for providing practical, actionable marketing advice for small local service businesses.","best_for":"B2B marketing agencies serving local service businesses or small business owners seeking content strategy.","not_for":"They are not suitable for consumer-reach campaigns or brands needing documented sponsorship packages.","takeaways":["Posts should solve a small problem or answer a common question.","They suggest showing proof like reviews instead of just claiming to be good.","They offer specific guides for gym workouts and HYROX training."],"check_first":"Confirm their current rates, engagement scope, and if they hold audience survey data.","main_ideas":["A post should do a job, not just keep the account active","Work out who the post is for, then write the first line around their problem","Show proof rather than claim to be good","Keep production simple so posting actually happens","Run one clear action, then report cost per lead with stated limits"],"partnership_formats":[],"partnership_url":null,"brands":["Recon Media","Fitness 1440"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":4,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"joseph-mcgrail","name":"Joseph McGrail","url":"https://b2binfluencer.marketing/creators/joseph-mcgrail/","markdown_url":"https://b2binfluencer.marketing/creators/joseph-mcgrail.md","descriptor":"Joseph McGrail works on B2B sales and go-to-market strategy. His posts focus on helping startups identify likely buyers, test sales messaging with prospects, and use sales-process data to decide what to improve.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/jmcgrail","youtube_url":null,"photo_url":null,"topics":["sales","startup","revenue-operations","go-to-market-strategy","b2b-sales","founder-led-sales","sales-development"],"audiences":["b2b-sales-leaders","startup-founders"],"verdict":"Joseph McGrail is most useful for B2B sales and go-to-market advice on testing messages and measuring sales conversion.","best_for":"A B2B sales consulting firm wanting co-authored content on CRM-driven pipeline measurement.","not_for":"A paid influencer-style launch for an AI SDR or outreach-automation tool.","takeaways":["A product people pay for is not the same as a message that works on strangers.","Find out which part of go-to-market is broken before spending more.","Measure the sales process in conversion ratios, not pipeline multiples."],"check_first":"Confirm partnership terms, audience composition, and any paid collaboration policy before contacting.","main_ideas":["A product people pay for is not the same as a message that works on strangers","Find out which part of go-to-market is broken before spending more","Measure the sales process in conversion ratios, not pipeline multiples","Cold email's value is what it teaches you, not the meetings it books","Booked meetings are one data point, not proof the message works"],"partnership_formats":[],"partnership_url":null,"brands":["Yodle","Anthropic"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"nick-bennett","url":"https://b2binfluencer.marketing/creators/nick-bennett/"},{"id":"brian-hampton","url":"https://b2binfluencer.marketing/creators/brian-hampton/"}],"engagement":{"posts":8,"median_reactions":6,"median_comments":0,"checked":"2026-11-02"}},{"id":"joseph-p-jensen","name":"Joseph P Jensen","url":"https://b2binfluencer.marketing/creators/joseph-p-jensen/","markdown_url":"https://b2binfluencer.marketing/creators/joseph-p-jensen.md","descriptor":"Joseph P Jensen is the CIO at Nailor Industries. Jensen writes about cybersecurity and AI governance, shares examples of technology work at Nailor, and teaches cybersecurity and AI through hands-on activities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/josephjensen","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","cybersecurity","ai-governance"],"audiences":[],"verdict":"Jensen is most useful for grounded CIO perspective on governing Shadow AI and practical cybersecurity training.","best_for":"B2B cybersecurity or governance campaign needing a CIO speaker and co-produced content.","not_for":"Direct-to-employee AI productivity vendor promoting unapproved browser-based assistant to individual contributors.","takeaways":["Shadow AI is already in the building, and banning it is the wrong fix.","Awareness training lands when the attack is physical and numbers are specific.","Internal AI order-processing launch credited to a cross-functional team and IT Data Strategy Team."],"check_first":"Confirm recent LinkedIn audience data and evidence of reaching CIOs or governance leaders.","main_ideas":["Shadow AI is already in the building, and banning it is the wrong fix","Awareness training lands when the attack is physical and the numbers are specific","Build the AI you can point to, and describe it by team and place","Teach the big idea through something a beginner can finish","Name the people who did the work"],"partnership_formats":[],"partnership_url":null,"brands":["Nailor Industries","United Airlines","Tusk Strategies","Squint","Camp Strake"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":26,"median_comments":4,"checked":"2026-11-02"}},{"id":"judy-schramm","name":"Judy Schramm","url":"https://b2binfluencer.marketing/creators/judy-schramm/","markdown_url":"https://b2binfluencer.marketing/creators/judy-schramm.md","descriptor":"Judy Schramm writes about how CEOs and executive teams can use LinkedIn to build trust with buyers and attract strong candidates. Her advice focuses on making leaders’ perspectives, management style, and company story visible to the people evaluating the business.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/judyschramm","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/judy-schramm.webp","topics":["recruiting","employer-branding"],"audiences":[],"verdict":"Judy Schramm is most useful for executive visibility advice on LinkedIn for CEO trust and recruiting.","best_for":"A B2B executive recruiting brief or CEO visibility campaign for senior roles.","not_for":"Consumer product launches, general audience campaigns, or briefs needing technical tutorials or entertainment content.","takeaways":["A recruiting problem is usually a visibility problem.","A CEO's LinkedIn profile is a stakeholder story, not a résumé.","Leadership insight builds buyer trust before the sales conversation starts."],"check_first":"Confirm audience results for the relevant client market and evidence of followers' roles or seniority.","main_ideas":["A recruiting problem is usually a visibility problem","A CEO's LinkedIn profile is a stakeholder story, not a résumé","Leadership insight builds buyer trust before the sales conversation starts","LinkedIn is the channel tech CEOs underestimate","Visibility needs change after a funding round"],"partnership_formats":[],"partnership_url":null,"brands":["Lio"],"posts_cited":8,"latest_post":"2026-08-25","similar":[{"id":"melanie-borden","url":"https://b2binfluencer.marketing/creators/melanie-borden/"},{"id":"monica-stone","url":"https://b2binfluencer.marketing/creators/monica-stone/"}],"engagement":{"posts":5,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"june-jewell","name":"June Jewell","url":"https://b2binfluencer.marketing/creators/june-jewell/","markdown_url":"https://b2binfluencer.marketing/creators/june-jewell.md","descriptor":"June Jewell works with architecture and engineering firms on business management, sales processes, and project management. Their advice covers CRM use, choosing which projects to pursue, proposal follow-up, accountability, and training project managers to deliver profitable work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/junejewell","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/june-jewell.webp","topics":["artificial-intelligence","sales","ai-governance"],"audiences":[],"verdict":"June Jewell is most useful for practical sales, CRM, accountability, and project manager training advice for architecture and engineering firms.","best_for":"A B2B consulting, training, or speaking engagement for architecture and engineering firm leaders.","not_for":"A direct-to-consumer wellness sponsorship on Instagram or TikTok measured by impressions and promo-code redemptions.","takeaways":["A&E firms lose work to a missing sales process, not to weak proposals.","Accountability is a review cadence tied to performance, not punishment.","Training project managers is the highest-return improvement a firm can make."],"check_first":"Confirm availability, fee, linked resources, and recent audience analytics if role mix matters.","main_ideas":["A&E firms lose work to a missing sales process, not to weak proposals","Accountability is a review cadence tied to performance, not punishment","Training project managers is the highest-return improvement a firm can make","AI adoption needs a policy firms revisit through the year","Recommendations arrive with an implementation resource attached"],"partnership_formats":[],"partnership_url":null,"brands":["PSMJ Resources, Inc.","Deltek","ACEC","Find the Lost Dollars"],"posts_cited":8,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":7,"median_reactions":21,"median_comments":0,"checked":"2026-11-02"}},{"id":"karita-beard","name":"Karita Beard","url":"https://b2binfluencer.marketing/creators/karita-beard/","markdown_url":"https://b2binfluencer.marketing/creators/karita-beard.md","descriptor":"Karita Beard is a consultant and coach who helps experienced former corporate professionals build focused consulting businesses. Her advice covers defining what they do best, shaping it into an online offer, and finding a steadier way to reach suitable clients.","linkedin_followers":18391,"linkedin_url":"https://www.linkedin.com/in/karita-beard","youtube_url":null,"photo_url":null,"topics":["lead-generation"],"audiences":[],"verdict":"Karita Beard is most useful as a guest expert on leaving corporate to build a focused consulting business.","best_for":"A B2B consulting or coaching live session for former corporate professionals building consulting businesses.","not_for":"A consumer brand seeking a paid sponsored placement with rate card and follower demographics.","takeaways":["Beard spent more than five hours a day on LinkedIn without gaining leads.","She built a $10,000 course before testing demand and drew practical conclusions.","Her named method is positioning, packaging, pipeline in that order."],"check_first":"Confirm whether they accept brand partnerships and can document audience occupation and seniority.","main_ideas":["Leaving corporate does not automatically mean leaving corporate life behind","Positioning, packaging, pipeline — her named method","Lead flow, not posting volume","Test the offer before you build it","One right person is enough — small events are a distribution problem, not a quality problem"],"partnership_formats":[],"partnership_url":null,"brands":["Boundless Inner Circle","VirtualKB"],"posts_cited":8,"latest_post":"2026-10-10","similar":[],"engagement":{"posts":6,"median_reactions":2,"median_comments":1,"checked":"2026-11-02"}},{"id":"katie-soper","name":"Katie Soper","url":"https://b2binfluencer.marketing/creators/katie-soper/","markdown_url":"https://b2binfluencer.marketing/creators/katie-soper.md","descriptor":"Katie Soper shares perspectives on cybersecurity and hosts Cyber Confersations, a series of conversations with cybersecurity founders, executives and investors.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/katie-soper-a95518184","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/katie-soper.webp","topics":["artificial-intelligence","cybersecurity","startup","ai-security","personal-branding","threat-intelligence"],"audiences":["startup-founders","cybersecurity-professionals"],"verdict":"Katie Soper is most useful for accessible cybersecurity conversations and concrete explanations of emerging risks, hiring, and personal branding.","best_for":"A B2B cybersecurity company planning an editorial Cybersecurity Awareness Month collaboration.","not_for":"A consumer fashion label seeking styling advice, clothing reviews, or purchase recommendations.","takeaways":["Malicious packages rose from about two a day to two a minute.","AI security guardrails performed far worse in a more sophisticated attack scenario.","Founders should consider if early sales hires believe in the company and can represent its story."],"check_first":"Confirm availability, format, guest permissions, and each statistic's context before committing.","main_ideas":["The Imperative of Founder Personal Branding","The Accelerating and Expanding Cyber Threat Surface","The Cultural Shift in Talent Acquisition","The Value of Flexible Working for Employee Loyalty","Industry Priorities: The Critique of Awareness Campaigns"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":15,"median_comments":2,"checked":"2026-11-02"}},{"id":"kayla-elliott","name":"Kayla Elliott","url":"https://b2binfluencer.marketing/creators/kayla-elliott/","markdown_url":"https://b2binfluencer.marketing/creators/kayla-elliott.md","descriptor":"Kayla Elliott writes and shares practical commentary on cybersecurity, including breach reports, zero-trust security, and NSA guidance. Her posts also cover operational resilience and the service supply chain.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kaylannelliott","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kayla-elliott.webp","topics":["supply-chain","cybersecurity","supply-chain-resilience","zero-trust"],"audiences":[],"verdict":"Kayla Elliott turns long cybersecurity guidance into short, scannable priorities and bylined commentary.","best_for":"Cybersecurity vendors with long technical documents needing practitioner explainers and bylined articles.","not_for":"Sponsored social posts with guaranteed reach, set schedules, or published rates.","takeaways":["NSA Tier 0 guidance is reduced to a 12-point checklist of concrete priorities.","Zero trust is framed as a default-deny response to evolving cyber threats.","A medical-device-company breach is reported as theft of personal and corporate data."],"check_first":"Confirm audience roles, reach, performance, rates, and partnership inquiry route before contacting.","main_ideas":["Long guidance only helps once it is cut down to what to do first","Zero trust is the response to a threat that keeps getting cheaper to launch","A breach is worth reporting as scale first","Resilience is a competitive argument, not only a risk control","Contributing written work is part of the practice, not a side note"],"partnership_formats":[],"partnership_url":null,"brands":["Service Logistics Hub"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"afzal-rehman","url":"https://b2binfluencer.marketing/creators/afzal-rehman/"}],"engagement":null},{"id":"kelly-anne-parker","name":"Kelly Anne Parker","url":"https://b2binfluencer.marketing/creators/kelly-anne-parker/","markdown_url":"https://b2binfluencer.marketing/creators/kelly-anne-parker.md","descriptor":"Kelly Anne Parker advises women founders on building and growing businesses, with a focus on practical operations, e-commerce, and preparing a company for a possible sale. Through Launch Grow Exit, Parker offers one-to-one advice and shares resources for founders working through issues such as supplier lead times, inventory, and business systems.","linkedin_followers":12136,"linkedin_url":"https://www.linkedin.com/in/kellyanneparker","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kelly-anne-parker.webp","topics":["artificial-intelligence","ecommerce","startup"],"audiences":[],"verdict":"Useful for practical founder advice on operations, e-commerce, and preparing a business for sale.","best_for":"A founder program or CPG e-commerce cohort wanting advisory sessions and Q4 operations help.","not_for":"A consumer brand seeking paid sponsored content at scale with guaranteed impressions.","takeaways":["Advice should end in homework and introductions, not slides.","Q4 planning is three checks, starting with a phone call to vendors.","The real return on building a business is owning your time."],"check_first":"Confirm advisory or workshop shape, fees, availability, and review rights first.","main_ideas":["Advice should end in homework and introductions, not slides","Q4 planning is three checks, starting with a phone call to vendors","The real return on building a business is owning your time","Start publishing before you feel ready, and keep showing up when it flops","Matchmaking founders to opportunities can run as a weekly system"],"partnership_formats":[],"partnership_url":null,"brands":["Launch Grow Exit","Hops AI","Entrepreneur Media"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":6,"median_reactions":13,"median_comments":3,"checked":"2026-11-02"}},{"id":"kenny-damian","name":"Kenny Damian","url":"https://b2binfluencer.marketing/creators/kenny-damian/","markdown_url":"https://b2binfluencer.marketing/creators/kenny-damian.md","descriptor":"Kenny Damian builds B2B go-to-market systems, including AI-powered outbound and account-based marketing workflows that help sales teams find and prioritize accounts, reach the right buyers, and coordinate campaigns.","linkedin_followers":14963,"linkedin_url":"https://www.linkedin.com/in/kenny-damian-90aba221a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kenny-damian.webp","topics":["artificial-intelligence","sales","account-based-marketing","sales-and-marketing-alignment"],"audiences":["b2b-sales-leaders"],"verdict":"Most useful for practical B2B GTM workflows, AI outbound, and account-based marketing systems.","best_for":"A B2B sales-tech company wanting AI-powered outbound or ABM workflow content.","not_for":"HR-tech employee engagement campaigns for HR or People leaders with video-led awareness.","takeaways":["Outbound should be one connected workflow, not a stack of disconnected tools.","LinkedIn engagement is qualification data, not just reach.","ABM works when ads, outbound, and sales share one target-account list and one score."],"check_first":"Confirm audience demographics, engagement, and conflicts with Frontal or promoted tools before contacting them.","main_ideas":["Outbound should be one connected workflow, not a stack of disconnected tools","LinkedIn engagement is qualification data, not just reach","Sales teams need an intelligence layer under their reps","AI sales skills should be shared team infrastructure, not laptop artifacts","ABM works when ads, outbound, and sales share one target-account list and one score"],"partnership_formats":["Tool-vendor workflow breakdown","Product-launch explainer"],"partnership_url":null,"brands":["Frontal","Lusha","Clay","Lemlist","Instantly","Apify","Teamfluence","HubSpot","Claude","AirOps"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":6,"median_reactions":101,"median_comments":56,"checked":"2026-11-02"}},{"id":"kevin-nanns","name":"Kevin Nanns","url":"https://b2binfluencer.marketing/creators/kevin-nanns/","markdown_url":"https://b2binfluencer.marketing/creators/kevin-nanns.md","descriptor":"Kevin Nanns creates practical tech explainers and short videos about networking, cybersecurity, and IT careers, drawing on experience moving from teaching into networking.","linkedin_followers":271467,"linkedin_url":"https://www.linkedin.com/in/kevinnanns","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kevin-nanns.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Kevin Nanns is most useful for plain-language networking, cybersecurity, and IT career explainers with practical examples.","best_for":"A cybersecurity awareness company wanting short TOTP versus passkeys explainers for non-technical employees.","not_for":"A campaign needing polished product demos or guarantees that passkeys eliminate account compromise.","takeaways":["TOTP apps and login services use same secret and current time to generate codes.","Phone can be offline, but its clock still needs to be accurate.","A sponsored Cisco post draws line at routing changes requiring human judgment."],"check_first":"Ask for current audience demographics and comparable TOTP and passkey video performance data.","main_ideas":["Explain the mechanism, not just the rule","Trust in automation should be decided task by task","Open with a blunt question and let the audience answer it","Niche material travels further than it feels like it will","What you actually do all day beats recycled content"],"partnership_formats":["Disclosed sponsored LinkedIn post","Sponsored short-form video"],"partnership_url":null,"brands":["Cisco","RemoveMacAI"],"posts_cited":11,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":44,"median_comments":3,"checked":"2026-11-02"}},{"id":"khubaib-sarfraz","name":"Khubaib Sarfraz","url":"https://b2binfluencer.marketing/creators/khubaib-sarfraz/","markdown_url":"https://b2binfluencer.marketing/creators/khubaib-sarfraz.md","descriptor":"Khubaib Sarfraz writes about marketing and business automation, with a focus on helping businesses respond to leads, improve follow-up, and turn more inquiries into booked consultations. His posts also cover practical uses of AI and keeping people responsible for exceptions in automated workflows.","linkedin_followers":6090,"linkedin_url":"https://www.linkedin.com/in/khubaib-sarfraz","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","workflow-automation"],"audiences":["small-business-owners"],"verdict":"Most useful for diagnosing and fixing lead response and follow-up systems that turn inquiries into booked consultations.","best_for":"Med spa or agency campaigns to raise booked consultations from existing inquiries.","not_for":"Media buying, creative production, audience growth, or consumer sponsored-content partnerships.","takeaways":["Lead generation is rarely the bottleneck; the response system is.","Track cost per booked consultation, not cost per lead.","Speed to lead is a revenue metric, and small delays compound."],"check_first":"Confirm recent engagement, audience details, and any past client-campaign results.","main_ideas":["Lead generation is rarely the bottleneck; the response system is","Track cost per booked consultation, not cost per lead","Speed to lead is a revenue metric, and small delays compound","Automate the normal path and assign the abnormal path","A team's workarounds are the automation roadmap"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-09-05","similar":[],"engagement":{"posts":9,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"kimberly-storin","name":"Kimberly Storin","url":"https://b2binfluencer.marketing/creators/kimberly-storin/","markdown_url":"https://b2binfluencer.marketing/creators/kimberly-storin.md","descriptor":"Kimberly Storin is a CMO who writes about marketing strategy, creator partnerships, sponsorships, and building brand campaigns around business goals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kimberlystorin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kimberly-storin.webp","topics":["leadership"],"audiences":["b2b-marketers"],"verdict":"Useful for explaining how CMOs evaluate creator and sponsorship deals against business goals.","best_for":"Senior brand leaders or creator partnership campaigns needing buyer-side perspective on sponsorship fit.","not_for":"Consumer creator work, product tutorials, follower-count selection, or direct-to-consumer sales campaigns.","takeaways":["Creator pitches should start with the brand's business problem, not the creator's personality.","Brands should buy courage rather than risk mitigation.","Sponsorships earn their place in moments audiences remember."],"check_first":"Confirm availability and whether they offer a public sponsorship, rate card, or booking policy.","main_ideas":["Creator pitches should start with the brand's business problem, not the creator's personality","Brands should buy courage rather than risk mitigation","Sponsorships earn their place in moments audiences remember","Make B2B marketing emotional and funny, then prove it moved revenue","The budget case is about the next dollar, not the last one"],"partnership_formats":["Host partnership with a named creator","Ambassador and partner program","Presenting sponsorship of an existing show","Title sponsorship of an event or conference","Branded docuseries or long-form series","Sponsorship attached to a live moment"],"partnership_url":null,"brands":["Zoom","Good Hang","Eventastic","Major League Baseball","Smart Girl Dumb Questions","John Henion","Oxford Road"],"posts_cited":8,"latest_post":"2026-10-05","similar":[{"id":"jamie-gutfreund","url":"https://b2binfluencer.marketing/creators/jamie-gutfreund/"}],"engagement":{"posts":9,"median_reactions":110,"median_comments":20,"checked":"2026-11-02"}},{"id":"kirk-grogan","name":"Kirk Grogan","url":"https://b2binfluencer.marketing/creators/kirk-grogan/","markdown_url":"https://b2binfluencer.marketing/creators/kirk-grogan.md","descriptor":"Kirk Grogan hosts Tipped Off, a podcast about the hospitality industry, and writes about restaurant operations, tip distribution, and workplace trust. His posts also discuss TipHaus, a company he says was started in 2018 to address restaurants’ manual tip-reporting work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kirk-grogan","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kirk-grogan.webp","topics":[],"audiences":[],"verdict":"Kirk Grogan is most useful for co-created content on automating tip distribution and reducing cash handling for multi-location restaurant operators.","best_for":"Complementary restaurant technology vendors for co-created content on tip distribution and cash handling.","not_for":"Direct tip-distribution rivals, corporate HR or procurement buyers, or guaranteed-impression paid campaigns.","takeaways":["Cash tip payouts are a labor problem, not just a cash-handling problem.","Getting tip math right only solves the first problem; transparency is the second.","A 26-location customer example let employees check how their tips were calculated themselves."],"check_first":"Confirm audience data: job titles, company size, geography, reach, and comment mix.","main_ideas":["Getting the tip math right only solves the first problem; transparency is the second","Cash tip payouts are a labor problem, not just a cash-handling problem","Fairness has to hold across every location, and employees should be able to verify it themselves","The restaurants worth amplifying are often lean, staff-first, and lightly tooled","Operators should judge technology by business impact, not novelty"],"partnership_formats":["Guest conversation on Tipped Off","Joint live discussion with a customer","Product or offer post with a working link"],"partnership_url":null,"brands":["TipHaus","Anthony's","Chulita","World Central Kitchen","Tipped Off"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":9,"median_reactions":11,"median_comments":0,"checked":"2026-11-02"}},{"id":"korbinian-kuusisto","name":"Korbinian Kuusisto","url":"https://b2binfluencer.marketing/creators/korbinian-kuusisto/","markdown_url":"https://b2binfluencer.marketing/creators/korbinian-kuusisto.md","descriptor":"Korbinian Kuusisto makes videos testing how iPhones and machine-vision sensors can inspect products on manufacturing lines, including detecting defects and checking labels. Kuusisto also writes about Berlin’s startup scene and local politics.","linkedin_followers":5981,"linkedin_url":"https://www.linkedin.com/in/korbinian-kuusisto-58a6b170","youtube_url":null,"photo_url":null,"topics":["startup","industrial-automation"],"audiences":[],"verdict":"Korbinian Kuusisto is most useful for filmed, hands-on tests of iPhones and machine-vision sensors on manufacturing lines.","best_for":"Machine-vision or industrial-automation brands wanting practical plant-floor video for quality and process engineering audiences.","not_for":"Campaigns needing guaranteed reach into defined manufacturing buyer slices or fully approval-led scripted product messaging.","takeaways":["An iPhone on a ceramic tile line detected a defect that triggered a physical reject.","An iPhone and a sensor were trained on three bottles and tested on two unseen.","After a sensor correction, Kuusisto retested label presence and alignment on Fritz-Limo bottles."],"check_first":"Confirm recent views, watch-through, audience job function, employer type, seniority, and geography.","main_ideas":["A phone can now do work that used to require industrial vision hardware","Industry claims about 'AI smart sensors' should be tested, not repeated","A vendor correction is a reason to test more precisely, not to abandon the comparison","Start with something ordinary so a technical test stays legible","Berlin's startup scene should own its part in the city's cost problem"],"partnership_formats":[],"partnership_url":null,"brands":["KEYENCE Corporation","fritz-kola GmbH"],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"mutembei-kariuki","url":"https://b2binfluencer.marketing/creators/mutembei-kariuki/"}],"engagement":{"posts":5,"median_reactions":29,"median_comments":1,"checked":"2026-11-02"}},{"id":"kortney-harmon","name":"Kortney Harmon","url":"https://b2binfluencer.marketing/creators/kortney-harmon/","markdown_url":"https://b2binfluencer.marketing/creators/kortney-harmon.md","descriptor":"Kortney Harmon hosts Recruiting Evolution, a podcast featuring staffing and recruiting industry voices. Harmon’s posts highlight practical conversations about using AI in staffing sales, marketing, recruiting, and agency growth.","linkedin_followers":13706,"linkedin_url":"https://www.linkedin.com/in/kortneyharmon","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kortney-harmon.webp","topics":["artificial-intelligence","recruiting","ai-adoption","candidate-experience","agency-growth"],"audiences":[],"verdict":"Kortney Harmon is most useful for podcast and co-marketing content about AI in staffing, recruiting, sales, marketing, and agency growth.","best_for":"A staffing or recruiting software company seeking podcast or co-marketing collaboration with agency owners.","not_for":"Enterprise HR tech vendors targeting CHROs with high-volume paid social and compliance messaging.","takeaways":["AI helps selectively, not uniformly, in recruiting.","Buyers ask AI who to trust before talking to sales.","AI, not recession, will drive staffing consolidation."],"check_first":"Confirm audience survey or platform analytics by job title, company size, geography, and recent episode results.","main_ideas":["AI helps selectively, not uniformly, in recruiting","Buyers ask AI who to trust before talking to sales","AI, not recession, will drive staffing consolidation","Agency economics: lean teams, international talent, and AI","Candidate experience: remembered, not processed"],"partnership_formats":[],"partnership_url":null,"brands":["Haley Marketing","Well Oiled Machine","Crelate","NAPS - National Association of Personnel Services"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":8,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"kyle-poyar","name":"Kyle Poyar","url":"https://b2binfluencer.marketing/creators/kyle-poyar/","markdown_url":"https://b2binfluencer.marketing/creators/kyle-poyar.md","descriptor":"Kyle Poyar writes and advises on growth, go-to-market strategy, and pricing for B2B software and AI companies. He is the founder of Growth Unhinged.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/kyle-poyar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kyle-poyar.webp","topics":["artificial-intelligence","sales","go-to-market-strategy","pricing-strategy"],"audiences":["b2b-saas-founders"],"verdict":"Kyle Poyar is most useful for practical B2B growth, go-to-market, pricing, and signal-based outbound guidance backed by research and examples.","best_for":"B2B SaaS growth tooling brands seeking sponsored research or playbooks on signal-based outbound and AI-native GTM.","not_for":"AI SDR vendors wanting high-volume cold outreach or claims that automated cold email beats every channel.","takeaways":["Pricing plans now go stale within about six months, so pricing needs a standing system.","Fix existing pricing before switching to usage- or outcome-based models, which can complicate forecasting.","The best channel depends on company size, so no single ranking applies to everyone."],"check_first":"Confirm audience demographics and recent performance on signal-based outbound, AI-native GTM, and pricing placements.","main_ideas":["Pricing plans now go stale within about six months, so pricing needs a standing system","Fix the pricing you already have before switching to usage- or outcome-based models","Pricing is a positioning exercise, not just a number","Work at one end of the barbell: exceptional relationships or exceptional AI, because the middle stalls","The best channel depends on company size, so no single ranking applies to everyone"],"partnership_formats":["Growth Unhinged newsletter sponsorship","Sponsored research and report partnership","Event and webinar co-production","Vendor play content and put-your-product-in-a-workflow pieces"],"partnership_url":null,"brands":["Growth Unhinged","Clay","beehiiv","Profound","Ploy","Sumble","Primer","Salesforge.ai","Passionfroot","Civic Technologies"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":9,"median_reactions":173,"median_comments":101,"checked":"2026-11-02"}},{"id":"kylie-casey","name":"Kylie Casey","url":"https://b2binfluencer.marketing/creators/kylie-casey/","markdown_url":"https://b2binfluencer.marketing/creators/kylie-casey.md","descriptor":"Kylie Casey shares practical ideas about helping coaches understand athletes, communicate with them, and support their development and retention. Her posts describe ProMind Insight’s work using personality insights to help coaches build stronger relationships with athletes; she also writes about career development and relationship-building for former student-athletes.","linkedin_followers":12344,"linkedin_url":"https://www.linkedin.com/in/kylie-casey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/kylie-casey.webp","topics":[],"audiences":[],"verdict":"Kylie Casey is most useful for content on athlete retention, coach-athlete communication, and personality insights.","best_for":"College athletics departments or sports-tech companies wanting retention and coach-athlete communication content.","not_for":"Consumer sports nutrition, apparel, or mass-market fitness app campaigns buying direct-response short-form video.","takeaways":["Retention work starts months before the transfer portal.","You cannot develop talent or shift behavior without understanding the personality behind it.","Technology should accelerate the coach-athlete relationship, not replace it."],"check_first":"Confirm LinkedIn analytics, audience job titles, and any past athlete-retention partnership results.","main_ideas":["Retention work starts months before the transfer portal","You cannot develop talent or shift behavior without understanding the personality behind it","Technology should accelerate the coach-athlete relationship, not replace it","Relationships open doors a résumé will not, which makes starting conversations the core career skill","Who you become wearing the jersey outlasts the statistics"],"partnership_formats":[],"partnership_url":null,"brands":["ProMind Insight","Virginia Tech"],"posts_cited":8,"latest_post":"2026-10-02","similar":[{"id":"tracy-nelson","url":"https://b2binfluencer.marketing/creators/tracy-nelson/"}],"engagement":{"posts":7,"median_reactions":16,"median_comments":4,"checked":"2026-11-02"}},{"id":"laban-johnson","name":"Laban Johnson","url":"https://b2binfluencer.marketing/creators/laban-johnson/","markdown_url":"https://b2binfluencer.marketing/creators/laban-johnson.md","descriptor":"Laban Johnson explains business, technology, energy and workforce issues through practical, data-backed LinkedIn posts, often showing how a big topic affects Texas businesses and residents.","linkedin_followers":10290,"linkedin_url":"https://www.linkedin.com/in/labanjohnson","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/laban-johnson.webp","topics":["workforce-development"],"audiences":["small-business-owners"],"verdict":"They are most useful for clear, data-backed LinkedIn explanations of Texas workforce, energy, technology and cost topics.","best_for":"A workforce development nonprofit series on Texas middle-skills hiring and energy costs.","not_for":"A brokerage or fintech campaign seeking promotional securities posts or trading sign-ups.","takeaways":["Nearly half of Texas job postings do not require a four-year degree.","Houston gasoline costs about $3.00 and breaks into crude, refining, taxes, delivery.","A PHP security alert gives business owners one question to ask their website provider."],"check_first":"Confirm partnership availability, audience demographics, and recent workforce post results.","main_ideas":["Gasoline prices are a chain of costs, not a single oil price","Nearly half of Texas job postings do not require a four-year degree, and training policy should say so","A national energy-finance headline can be read through Houston's industrial base","A security advisory is only useful if it becomes one question a business owner can ask","When a tool succeeds on the server but fails in the client, check the structured output before blaming infrastructure"],"partnership_formats":[],"partnership_url":null,"brands":["Cooper Industries","Westwood Holdings Group"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":4,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"linda-hammons","name":"Linda Hammons","url":"https://b2binfluencer.marketing/creators/linda-hammons/","markdown_url":"https://b2binfluencer.marketing/creators/linda-hammons.md","descriptor":"Linda Hammons shares practical CFO guidance for business owners, including planning cash flow, improving profitability, and preparing a business for sale through solidCore CFO.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/lindahammonscfo","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/linda-hammons.webp","topics":["leadership"],"audiences":["business-owners"],"verdict":"Linda Hammons is most useful for practical CFO thought leadership on cash flow, profitability, and exit readiness.","best_for":"A fractional CFO firm or brand seeking owner-facing exit-readiness and financial visibility content.","not_for":"Consumer fintech video sponsorships with guaranteed delivery, clicks, or signups are not supported.","takeaways":["Clean numbers link accurate, timely financials to cash flow, hiring, investing, and pricing choices.","Owners should plan from a 90-day view instead of reacting week to week.","Exit readiness is a multi-year build, not a decision made the year you sell."],"check_first":"Confirm audience roles, engagement, commercial terms, and solidCore CFO adjacency before committing.","main_ideas":["Financials should tell you what to do next, not what already happened","Owners should plan from a 90-day view instead of reacting week to week","Exit readiness is a multi-year build, not a decision made the year you sell","An unsolicited buyer's call is a negotiation position, not a finish line","Profitability improvement is learned by comparing notes with other owners"],"partnership_formats":[],"partnership_url":null,"brands":["solidCore CFO"],"posts_cited":11,"latest_post":"2026-10-08","similar":[],"engagement":null},{"id":"lucas-dowd","name":"Lucas Dowd","url":"https://b2binfluencer.marketing/creators/lucas-dowd/","markdown_url":"https://b2binfluencer.marketing/creators/lucas-dowd.md","descriptor":"Lucas Dowd writes about improving the business operations of managed service providers (MSPs), including revenue, client retention, margins, and how AI can help owners make better use of their business data.","linkedin_followers":9296,"linkedin_url":"https://www.linkedin.com/in/lucasadowd","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/lucas-dowd.webp","topics":["artificial-intelligence","revenue-operations"],"audiences":[],"verdict":"Most useful for helping MSP owners evaluate AI tools by whether they reveal business risks, not just automate tasks.","best_for":"MSP software vendors selling business-layer intelligence to owners of MSPs in roughly $2M to $5M revenue band.","not_for":"Helpdesk automation vendors selling ticket routing or alert summarisation to service-desk technicians and team leads.","takeaways":["AI tools should read business data, not just automate tasks, to help MSPs see risks.","A third of MSP industry replaces half its client base yearly just to stay flat.","Client churn is treated as the core economic problem for MSPs."],"check_first":"Ask for recent results and audience data on comparable MSP operations and AI posts.","main_ideas":["The business layer inside MSPs was left running on instinct","Choose the layer, not the label","Client churn as the core economic problem","Operations work has become reachable for small MSPs","Peer conversation and building in public"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"gary-pica","url":"https://b2binfluencer.marketing/creators/gary-pica/"}],"engagement":{"posts":8,"median_reactions":5,"median_comments":0,"checked":"2026-11-02"}},{"id":"luk-smeyers","name":"Luk Smeyers","url":"https://b2binfluencer.marketing/creators/luk-smeyers/","markdown_url":"https://b2binfluencer.marketing/creators/luk-smeyers.md","descriptor":"Luk Smeyers advises consulting firms on building clearer client propositions and improving how they turn expertise into repeatable, profitable work. He also assesses consulting businesses as an investor and writes about how AI affects their strategy and economics.","linkedin_followers":27750,"linkedin_url":"https://www.linkedin.com/in/luksmeyers","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/luk-smeyers.webp","topics":["artificial-intelligence"],"audiences":[],"verdict":"Luk Smeyers is most useful for written analysis and frameworks on consulting propositions and AI economics.","best_for":"A consulting firm or investment team commissioning analysis and framework building, not promotion.","not_for":"A paid endorsement placement for an AI delivery-tooling vendor selling licences into consulting firms.","takeaways":["AI should usually strengthen an existing proposition, not trigger a new service with every release.","Broad claims about expertise make buyers do extra work to assess impact, risk and fit.","Judge AI by commercial progress, not visible activity, using margins, pipeline reliability and delivery consistency."],"check_first":"Confirm audience demographics and performance figures for posts on the same topics before committing spend.","main_ideas":["Build a stable proposition around a real client problem","Expertise needs to become easier to buy","Distinctiveness matters most when referrals stop carrying the business","Use product-management discipline to make expertise compound","Judge AI by commercial progress, not visible activity"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":5,"median_reactions":18,"median_comments":8,"checked":"2026-11-02"}},{"id":"madeline-mann","name":"Madeline Mann","url":"https://b2binfluencer.marketing/creators/madeline-mann/","markdown_url":"https://b2binfluencer.marketing/creators/madeline-mann.md","descriptor":"Madeline Mann teaches job seekers how to navigate interviews, follow up with employers, and find work that fits. Her advice includes practical scripts and strategies for handling rejection and assessing a potential employer.","linkedin_followers":217487,"linkedin_url":"https://www.linkedin.com/in/madelinemann","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/madeline-mann.webp","topics":[],"audiences":["job-seekers"],"verdict":"Most useful for practical interview preparation, post-interview follow-up scripts, and employer due diligence for job seekers.","best_for":"A career coaching or job-search brief on LinkedIn about interviews and follow-up.","not_for":"An enterprise recruiting-software vendor targeting talent-acquisition leaders or product pipeline.","takeaways":["A three-beat 'tell me about yourself' names target role, recent relevant work, next-step reason.","Two post-interview follow-up emails are printed; the stronger one asks for nothing.","Corporate catfishing: ask a former employee before accepting; faint praise can be a clue."],"check_first":"Confirm audience demographics, sponsorship terms, rates, deliverables, and disclosure practices before contacting.","main_ideas":["Interviews reward positioning rather than rehearsed answers","Following up after an interview is initiative, not desperation","Assume an employer may have shaded the truth, and check before accepting","A rejection can be turned into a relationship","Expect hiring to move toward verified skills"],"partnership_formats":[],"partnership_url":null,"brands":["LinkedIn"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":47,"median_comments":12,"checked":"2026-11-02"}},{"id":"magdalena-rogl","name":"Magdalena Rogl","url":"https://b2binfluencer.marketing/creators/magdalena-rogl/","markdown_url":"https://b2binfluencer.marketing/creators/magdalena-rogl.md","descriptor":"Magdalena Rogl writes and speaks about human-centred leadership, empathy at work and shared responsibility. Her work draws on her career change from childcare to the digital industry and includes the books *MitGefühl* and *Mut statt Wut*.","linkedin_followers":48306,"linkedin_url":"https://www.linkedin.com/in/magdalenarogl","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/magdalena-rogl.webp","topics":["leadership","hr","career-change"],"audiences":[],"verdict":"Magdalena Rogl is most useful for speaking and writing on human-centred leadership, empathy at work and shared responsibility.","best_for":"An HR technology brand seeking a keynote and short social campaign on human-centric leadership.","not_for":"A paid product-led performance campaign with short vertical videos and lead-form conversion targets.","takeaways":["She was told she was too emotional to lead, then argued empathy belongs at work.","She says trying to carry responsibility for everything is irresponsible and leaders should share it.","She argues sick-leave numbers are a systems problem, not a people problem."],"check_first":"Confirm commercial terms, availability, deliverables, and audience demographics by job function and seniority.","main_ideas":["Emotion is part of good leadership","Leaders should share responsibility, not carry everything","Responsibility means acting without claiming control over everything","Care and connection deserve more than symbolic support","There is no single right route into meaningful work"],"partnership_formats":[],"partnership_url":null,"brands":["Microsoft","Rowohlt Verlag","Deutscher Kinderverein e.V.","Miss Germany Studios","Workeer","Population Europe","Big & Growing"],"posts_cited":8,"latest_post":"2026-09-26","similar":[],"engagement":{"posts":9,"median_reactions":206,"median_comments":42,"checked":"2026-11-02"}},{"id":"marco-felicio","name":"Marco Felicio","url":"https://b2binfluencer.marketing/creators/marco-felicio/","markdown_url":"https://b2binfluencer.marketing/creators/marco-felicio.md","descriptor":"Marco Felicio works on search visibility and digital growth, including SEO and generative engine optimization for website migrations. His posts describe Leftfield’s work with migration partners to protect organic visibility and improve how businesses are found.","linkedin_followers":4751,"linkedin_url":"https://www.linkedin.com/in/marcofelicio","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marco-felicio.webp","topics":["artificial-intelligence","ecommerce","seo"],"audiences":["ecommerce-brands"],"verdict":"Most useful for migration SEO and GEO guidance that connects technical search changes to business consequences.","best_for":"Shopify agencies or migration campaigns needing SEO, content collaboration, and GEO-driven replatforming.","not_for":"Consumer brands seeking paid creator placements, media kits, rate cards, or broad reach.","takeaways":["A migration is a market-share decision, and damage is usually structural.","GEO is a discipline alongside SEO, not a rebrand of it.","Google's removal of 100 results per page can make rank tracking less useful."],"check_first":"Confirm recent post results and audience roles before committing budget.","main_ideas":["A migration is a market-share decision, and the damage is usually structural","Ask what can be rebuilt, not only what might be lost","GEO is a discipline alongside SEO, not a rebrand of it","Page-one visibility is non-negotiable, and rank tracking is going blind","People over playbooks"],"partnership_formats":[],"partnership_url":null,"brands":["Inspira Digital - Shopify Migration & Optimisation","JAKKS Pacific","Disney"],"posts_cited":8,"latest_post":"2026-09-28","similar":[{"id":"dylan-jones","url":"https://b2binfluencer.marketing/creators/dylan-jones/"},{"id":"matt-sandham","url":"https://b2binfluencer.marketing/creators/matt-sandham/"}],"engagement":{"posts":6,"median_reactions":6,"median_comments":0,"checked":"2026-11-02"}},{"id":"marco-morazzoni","name":"Marco Morazzoni","url":"https://b2binfluencer.marketing/creators/marco-morazzoni/","markdown_url":"https://b2binfluencer.marketing/creators/marco-morazzoni.md","descriptor":"Marco Morazzoni works with Semoto on cross-border payments and treasury for businesses. His posts explain how stablecoin settlement can help companies move money across borders faster, including for yacht sales, fundraising, and supplier payments.","linkedin_followers":21906,"linkedin_url":"https://www.linkedin.com/in/marco-morazzoni","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/marco-morazzoni.webp","topics":[],"audiences":[],"verdict":"Marco Morazzoni is most useful for explaining cross-border payment delays and stablecoin settlement as a payment rail for business deals.","best_for":"Thought leadership or consulting-style partnership for a fintech payments company targeting CFOs.","not_for":"Consumer-facing crypto exchange promotion or campaign urging readers to buy or hold tokens.","takeaways":["Most stablecoin volume is not payments, and the small number is the useful one.","The rail is the point, not the coin.","A round is not closed when the term sheet is signed, it closes when money lands."],"check_first":"Confirm LinkedIn audience demographics and recent results on comparable stablecoin or cross-border settlement posts.","main_ideas":["Most stablecoin volume is not payments, and the small number is the useful one","You cannot remove the risk in a cross-border deal, but you can compress the window it sits in","The rail is the point, not the coin","A round is not closed when the term sheet is signed — it closes when the money lands","Speed matters most in large, slow, cross-border-by-default markets"],"partnership_formats":[],"partnership_url":null,"brands":["Semoto","Circle","Boston Consulting Group"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":9,"median_reactions":12,"median_comments":2,"checked":"2026-11-02"}},{"id":"marcos-rivera","name":"Marcos Rivera","url":"https://b2binfluencer.marketing/creators/marcos-rivera/","markdown_url":"https://b2binfluencer.marketing/creators/marcos-rivera.md","descriptor":"Marcos Rivera advises B2B software companies on pricing and monetization, including how to price and package AI products.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/marcoslrivera","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence"],"audiences":[],"verdict":"Marcos Rivera is most useful for explaining and testing AI pricing and monetization choices for B2B software buyers.","best_for":"A B2B software company moving an AI feature to usage-based pricing and buyer communication.","not_for":"Consumer brands, broad B2B brands with no pricing angle, or high-volume paid influencer placement.","takeaways":["Usage-based billing is not automatically fair or predictable, Rivera says.","Before shipping usage-based pricing, ask if buyers can estimate bills and handle usage spikes.","Credit models need fewer, clearer billable actions so buyers can anticipate cost."],"check_first":"Ask for recent audience survey results or documented job roles and seniority.","main_ideas":["Seats are not dead; lazy seat pricing is","Measure usage before choosing a pricing metric","Predictable total cost beats a low entry price","Credit models need fewer units and more outcome shapes","Three reasons AI breaks old seat pricing"],"partnership_formats":[],"partnership_url":null,"brands":["Pricing I/O","Currv","Benchmarkit","The AI Report","Camino Search","EisnerAmper","Pavilion"],"posts_cited":8,"latest_post":"2026-09-28","similar":[{"id":"rebecca-martins","url":"https://b2binfluencer.marketing/creators/rebecca-martins/"}],"engagement":{"posts":8,"median_reactions":23,"median_comments":10,"checked":"2026-11-02"}},{"id":"margaret-ward","name":"Margaret Ward","url":"https://b2binfluencer.marketing/creators/margaret-ward/","markdown_url":"https://b2binfluencer.marketing/creators/margaret-ward.md","descriptor":"Margaret Ward is an email marketer and co-founder of cc'd consultancy. Her public posts focus on email marketing, CRM and building her business.","linkedin_followers":19130,"linkedin_url":"https://www.linkedin.com/in/margaret-ward-","youtube_url":"https://www.youtube.com/channel/UCw1r3p26foyMWYCgD9Gwyhg","photo_url":"https://b2binfluencer.marketing/assets/avatars/margaret-ward.webp","topics":["ecommerce","email-marketing"],"audiences":[],"verdict":"Margaret Ward is most useful for practitioner email, CRM and retention discussion, plus sponsored content or webinars.","best_for":"A B2B email or CRM platform wanting sponsored content or a webinar on retention.","not_for":"A consumer fragrance or fashion brand wanting quick Instagram or TikTok product posts.","takeaways":["She interviewed CRM managers from Grace Beverley's brands about discounting, retention and open rates.","She published the long practitioner Q&A to her Substack after a Manchester event.","She says she does emails and is building the association between her name and email."],"check_first":"Confirm audience demographics, rate card, sponsorship policy and recent comparable campaign results.","main_ideas":["Pick one word and repeat it until it is attached to your name","Treat competitors as potential allies","Publish the practitioner conversation, not just your own take","Grow through real rooms, and keep the events one-off","Build your own systems, and show the mistakes"],"partnership_formats":["Sponsored Substack feature or Q&A","Sponsored social post or paid ad","Webinar or email-platform collaboration","Speaking, panel or podcast placement","Curated IRL event or co-hosted 'Margaret x You' event","Owned community or strategy event sponsorship"],"partnership_url":null,"brands":["cc'd consultancy","GoHighLevel","Omnisend"],"posts_cited":10,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":9,"median_reactions":142,"median_comments":30,"checked":"2026-11-02"}},{"id":"mark-crofton","name":"Mark Crofton","url":"https://b2binfluencer.marketing/creators/mark-crofton/","markdown_url":"https://b2binfluencer.marketing/creators/mark-crofton.md","descriptor":"Mark Crofton writes and speaks about sustainable procurement and supply-chain risks, including climate resilience, seafood sourcing, and human rights. His LinkedIn posts also share EcoVadis events, learning resources, and career opportunities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/markcrofton","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-crofton.webp","topics":["supply-chain","supply-chain-risk","scope-3-emissions"],"audiences":[],"verdict":"Useful for explaining sustainable procurement and upstream supply-chain risks to professional buyers.","best_for":"A procurement or supply-chain software brand planning a webinar or written content collaboration.","not_for":"Consumer product promotions, discount codes, or campaigns needing retail conversion and audience analytics.","takeaways":["Climate risk should be built into ordinary procurement, not handled as a crisis.","The riskiest supply-chain links sit upstream and are a business problem.","Crofton guest lectured on sustainable procurement at Florida International University."],"check_first":"Confirm audience geography, job roles, seniority, and any documented audience survey results.","main_ideas":["Climate risk should be built into ordinary procurement, not handled as a crisis","The riskiest supply-chain links sit upstream, and they are a business problem","Teach practically, and plug into programmes that already exist","Careers and early-career pathways are worth promoting openly","Sustainability is a cross-functional buyer problem, not a specialist niche"],"partnership_formats":[],"partnership_url":null,"brands":["EcoVadis","SAP","Florida International University"],"posts_cited":10,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":12,"median_comments":1,"checked":"2026-11-02"}},{"id":"mark-montgomery","name":"Mark Montgomery","url":"https://b2binfluencer.marketing/creators/mark-montgomery/","markdown_url":"https://b2binfluencer.marketing/creators/mark-montgomery.md","descriptor":"Mark Montgomery writes about enterprise AI, corporate governance, economics, and venture capital, often translating those issues into questions for business leaders. His posts also examine regional investment, including New Mexico’s venture capital program.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/markamontgomery","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-montgomery.webp","topics":["artificial-intelligence","venture-capital","brand-strategy"],"audiences":[],"verdict":"Useful for enterprise AI governance, economic risk, and regional venture capital analysis for business leaders.","best_for":"Regional venture fund or state economic development due diligence campaign.","not_for":"Consumer athletic or wellness brands seeking expert endurance, injury, or healthy aging spokespeople.","takeaways":["Organizations fail on execution, not on knowing what to do.","AI costs should be knowable before scaling, not discovered afterward.","New Mexico's venture program committed roughly $2 billion, mostly to California funds."],"check_first":"Ask for audience survey results, comparable delivery results, and partnership or sponsorship terms.","main_ideas":["Organizations fail on execution, not on knowing what to do","AI costs should be knowable before scaling, not discovered afterward","The AI boom is an alignment of three forces, and enterprise demand is weaker than the spending implies","Economic risk should be planned through named scenarios and specific indicators","Regional venture programs fail if they do not build local deal experience"],"partnership_formats":[],"partnership_url":null,"brands":["KYield","Initium Capital"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":5,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"mark-roberge","name":"Mark Roberge","url":"https://b2binfluencer.marketing/creators/mark-roberge/","markdown_url":"https://b2binfluencer.marketing/creators/mark-roberge.md","descriptor":"Mark Roberge writes, speaks, and invests in companies building and scaling go-to-market and sales teams, with a focus on how AI is changing that work. His posts discuss his experience building HubSpot’s CRM and his work with founders through Stage 2 Capital.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/markroberge","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-roberge.webp","topics":["artificial-intelligence","sales","startup","ai-in-sales","go-to-market-strategy","customer-retention","founder-led-sales"],"audiences":["sales-leaders","b2b-saas-founders"],"verdict":"Mark Roberge is most useful for B2B SaaS go-to-market and sales team advice, especially how AI changes roles and retention.","best_for":"A B2B SaaS company rethinking its go-to-market and sales organization for the AI era.","not_for":"A consumer brand seeking sponsored posts, product demonstrations, discount codes, or reach and engagement targets.","takeaways":["Retention is the best measure of product-market fit, so find an early leading indicator.","AI go-to-market prompts fail when the ICP ignores post-sale outcomes.","Sales roles are moving back to full-cycle sellers, with the future CRO closer to RevOps."],"check_first":"Confirm recent LinkedIn audience data and any documented survey results for the roles, industries, or seniority you need.","main_ideas":["Retention is the best measure of product-market fit, so find an early leading indicator","AI go-to-market prompts fail when the ICP ignores post-sale outcomes","Sales roles are moving back to full-cycle sellers, with the future CRO closer to RevOps","This is the best time to be a fast follower, and vertical AI will sell the whole stack","Humans stay in sales because they own outcomes, not only because of what they can do"],"partnership_formats":["Speaking and teaching sessions","Podcast and fireside conversations","Go-to-market operator support","Tool and product collaborations"],"partnership_url":null,"brands":["Stage 2 Capital","HubSpot","QuotaPath"],"posts_cited":12,"latest_post":"2026-09-30","similar":[],"engagement":{"posts":8,"median_reactions":190,"median_comments":32,"checked":"2026-11-02"}},{"id":"mark-wojcik","name":"Mark Wojcik","url":"https://b2binfluencer.marketing/creators/mark-wojcik/","markdown_url":"https://b2binfluencer.marketing/creators/mark-wojcik.md","descriptor":"Mark Wojcik shares practical guidance on recruiting and hiring systems, including building repeatable hiring routines and helping job seekers assess their motivation, abilities, and opportunities.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/markwojcik","youtube_url":null,"photo_url":null,"topics":["recruiting","talent-acquisition"],"audiences":[],"verdict":"Mark Wojcik is most useful for practical recruiting and hiring systems content for employers and job seekers.","best_for":"Staffing or recruiting-services brand wanting thought leadership on repeatable hiring systems for HR leads.","not_for":"Enterprise sponsored series needing video, audience guarantees, or disclosed media kit.","takeaways":["Recruiting needs a plan, schedule, strategy, and milestones, not just an hour a day.","Build a repeatable system with role profiles, protected hiring time, sourcing routines, and selection decisions.","Job seekers should weigh motivation and ability alongside the opportunity."],"check_first":"Confirm audience composition, sponsorship terms, and whether video or long-form formats are available.","main_ideas":["Recruiting is a routine, not an occasional task","Build a hiring system that outlasts the person running it","Fractional, flex recruiting as accessible agency-level expertise","Candidates should weigh motivation and ability, not just opportunity","A tension between reduced schedules and daily recruiting discipline"],"partnership_formats":[],"partnership_url":null,"brands":["East Park Avenue","Appalachian People at Work Summit","SmartHire Recruiting"],"posts_cited":9,"latest_post":"2026-10-06","similar":[{"id":"jodi-marchewitz","url":"https://b2binfluencer.marketing/creators/jodi-marchewitz/"}],"engagement":{"posts":7,"median_reactions":7,"median_comments":1,"checked":"2026-11-02"}},{"id":"mark-zides","name":"Mark Zides","url":"https://b2binfluencer.marketing/creators/mark-zides/","markdown_url":"https://b2binfluencer.marketing/creators/mark-zides.md","descriptor":"Mark Zides works as a fractional CRO with founders and sales teams, focusing on building repeatable sales processes, improving pipeline reviews, and helping companies move beyond founder-dependent selling.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mzides","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/mark-zides.webp","topics":["artificial-intelligence","leadership","sales","startup","revenue-operations","ai-in-sales","sales-coaching","pipeline-management","founder-led-sales"],"audiences":["founders","b2b-sales-leaders","hr-and-people-leaders"],"verdict":"Mark Zides is useful for teaching founders and sales leaders repeatable pipeline reviews and reducing founder-dependent selling.","best_for":"Sales-enablement or revenue-operations brands co-creating content-led campaigns for B2B SaaS founders and revenue leaders.","not_for":"Consumer apps or direct-to-consumer brands seeking paid awareness through short-form video and broad reach.","takeaways":["Run a Friday pipeline review with the same next-step question for every deal.","Count last ten closed-won deals that closed without the founder in a meeting.","Listening to five sales calls showed one rep never asked for a next step."],"check_first":"Confirm terms, formats, audience composition, engagement results, and whether they offer sponsorships.","main_ideas":["Cut the work that keeps you busy so the work that moves the number gets done","Founder-led selling stops being an advantage when it becomes the only way deals close","Put pipeline review on the calendar and ask one question per deal","Look inside the company for introductions before buying more leads","Faster tools do not replace the coaching that teaches a rep to ask for the order"],"partnership_formats":[],"partnership_url":null,"brands":["CoreAxis","Forbes","Founders Cheat Code","Revenue Brew","The UNLOCK Method","Babson College"],"posts_cited":8,"latest_post":"2026-09-30","similar":[{"id":"helen-mackenzie","url":"https://b2binfluencer.marketing/creators/helen-mackenzie/"}],"engagement":{"posts":8,"median_reactions":11,"median_comments":1,"checked":"2026-11-02"}},{"id":"martin-pettigrew","name":"Martin Pettigrew","url":"https://b2binfluencer.marketing/creators/martin-pettigrew/","markdown_url":"https://b2binfluencer.marketing/creators/martin-pettigrew.md","descriptor":"Martin Pettigrew shares leadership and business-growth advice for roofing contractors, including how to build stronger teams, systems, and customer service. His posts also show a connection to Maverick Metal & Roof Supply.","linkedin_followers":19618,"linkedin_url":"https://www.linkedin.com/in/martin-pettigrew-0069385b","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/martin-pettigrew.webp","topics":["artificial-intelligence","leadership","recruiting","leadership-development","customer-experience"],"audiences":[],"verdict":"Martin Pettigrew is useful for roofing leadership content on owner dependency, recruiting, systems, and customer service.","best_for":"Roofing supply brands or leadership campaigns helping contractor customers reduce owner dependency.","not_for":"Consumer homeowner lead campaigns with fixed calendars and performance benchmarks.","takeaways":["Owner can become estimator, salesperson, production manager, purchasing, problem solver, and customer service.","Growing companies invest in recruiting, training, processes, supplier partnerships, and leadership culture.","Recruiting is a daily leadership habit, not an emergency response."],"check_first":"Confirm audience demographics, partnership terms, and recent comparable post results before contacting.","main_ideas":["The owner is the ceiling on a roofing business","Recruiting is a daily habit, not an emergency","Consistency beats intensity","Customer experience stays first when adopting new technology","Growth is a decision, not an accident"],"partnership_formats":[],"partnership_url":null,"brands":["Maverick Metal & Roof Supply","Rice Roofing"],"posts_cited":8,"latest_post":"2026-09-29","similar":[{"id":"mark-wojcik","url":"https://b2binfluencer.marketing/creators/mark-wojcik/"}],"engagement":{"posts":6,"median_reactions":29,"median_comments":1,"checked":"2026-11-02"}},{"id":"martin-weber","name":"Martin Weber","url":"https://b2binfluencer.marketing/creators/martin-weber/","markdown_url":"https://b2binfluencer.marketing/creators/martin-weber.md","descriptor":"Martin Weber writes about industrial maintenance, spare-parts management, and the practical work of keeping factory equipment running. His posts connect those problems to SPARETECH products and to newer factory technologies such as physical AI and humanoid robots.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/martin-weber-716abb10a","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain","physical-ai"],"audiences":[],"verdict":"Useful for explaining how factory automation and robots create practical spare-parts, maintenance, and inventory questions for industrial teams.","best_for":"Industrial automation or components suppliers targeting maintenance and reliability leaders with educational spare-parts sourcing campaigns.","not_for":"Consumer lifestyle, entertainment, or mass-market product campaigns that need broad general audience reach.","takeaways":["Hyundai plans to put 25,000 humanoid robots into its factories.","Unfamiliar robot components create maintenance and sourcing questions for teams.","Alert-to-part time includes checking part numbers, stock at other plants, and substitute fit."],"check_first":"Confirm audience demographics, campaign performance, and whether this is an educational proposal.","main_ideas":["The Reality of Scaling Physical AI in Manufacturing","The Bottleneck of 'Alert-to-Part' Logistics","Overcoming Structural Inventory Waste","The Strategic Pivot Toward Industrial Reindustrialization"],"partnership_formats":[],"partnership_url":null,"brands":["SPARETECH","Hyundai","Toyota","Boston Dynamics","Y Combinator","Hitachi"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":9,"median_reactions":15,"median_comments":0,"checked":"2026-11-02"}},{"id":"matt-sandham","name":"Matt Sandham","url":"https://b2binfluencer.marketing/creators/matt-sandham/","markdown_url":"https://b2binfluencer.marketing/creators/matt-sandham.md","descriptor":"Matt Sandham works on ecommerce growth and Shopify store strategy with bspoq, an ecommerce and marketing agency. His posts discuss improving store performance through traffic, conversion, average order value and repeat purchases, as well as evaluating new commerce channels.","linkedin_followers":1894,"linkedin_url":"https://www.linkedin.com/in/matt-sandham","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matt-sandham.webp","topics":["artificial-intelligence","ecommerce","agentic-commerce","ecommerce-growth"],"audiences":[],"verdict":"Matt Sandham is most useful for practical Shopify ecommerce growth advice across four store performance levers.","best_for":"Shopify-ecosystem vendors or established stores wanting store performance content or advisory.","not_for":"Consumer-facing DTC brands or marketplaces wanting high-reach paid awareness with short-form video.","takeaways":["Small, consistent gains across traffic, conversion, average order value and repeat purchases compound.","New AI commerce channels should be judged on profitability after platform, payment and fulfilment costs.","Diagnose which growth stage a store is stuck at before prescribing anything."],"check_first":"Confirm audience demographics, post-level results, and any partnership package or rates.","main_ideas":["Small compounding gains across four store levers beat the search for one big win","New AI commerce channels should be judged on whether the traffic is profitable","Diagnose which growth stage a store is stuck at before prescribing anything","Shopify platform depth is the base the rest of the work sits on"],"partnership_formats":["Agency-scoped Shopify and ecommerce growth work"],"partnership_url":null,"brands":["bspoq","Shopify","Pickleball Shop"],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"matthew-vignieri","name":"Matthew Vignieri","url":"https://b2binfluencer.marketing/creators/matthew-vignieri/","markdown_url":"https://b2binfluencer.marketing/creators/matthew-vignieri.md","descriptor":"Matthew Vignieri writes about paid media and advertising technology, with a focus on how teams can prepare their data, systems, governance, and workflows for agentic AI.","linkedin_followers":3739,"linkedin_url":"https://www.linkedin.com/in/matthewvignieri","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/matthew-vignieri.webp","topics":["artificial-intelligence","paid-ads","agentic-commerce","paid-media","marketing-measurement"],"audiences":[],"verdict":"Matthew Vignieri is most useful for paid media and adtech teams preparing data, systems, governance, and workflows for agentic AI.","best_for":"Paid media or adtech vendor selling agentic readiness support to media teams.","not_for":"Consumer brand seeking multi-channel lifestyle creator with standard sponsored-post package.","takeaways":["Agentic AI is a readiness problem before it is a model or prompt problem.","A survey of 332 paid media practitioners found C-suite and manager readiness scores differ.","More data does not produce better decisions; the gain is faster insight to action."],"check_first":"Confirm sponsorship policy, rate card, audience demographics, and partnership inquiry route before contacting.","main_ideas":["Agentic AI is a readiness problem before it is a model or prompt problem","Leaders and practitioners rate the same team differently, so readiness should be measured at both levels","More data does not produce better decisions; the gain is a faster route from insight to action","Paid relevance: advertising has to belong inside the AI answer","Internal AI practice: a shared knowledge system for teams"],"partnership_formats":[],"partnership_url":null,"brands":["Skai","Zenith","Accor","Luzern eCommerce"],"posts_cited":11,"latest_post":"2026-09-24","similar":[{"id":"yong-s-kim","url":"https://b2binfluencer.marketing/creators/yong-s-kim/"}],"engagement":{"posts":4,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"max-rispler","name":"Max Rispler","url":"https://b2binfluencer.marketing/creators/max-rispler/","markdown_url":"https://b2binfluencer.marketing/creators/max-rispler.md","descriptor":"Max Rispler is a Hylant team member who writes about making employee benefits easier to understand and use, including year-round education and trusted coworkers who can help share benefits information. His posts also highlight Hylant’s community involvement in Elkhart.","linkedin_followers":15458,"linkedin_url":"https://www.linkedin.com/in/maxrispler","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/max-rispler.webp","topics":["healthcare"],"audiences":[],"verdict":"Max Rispler is most useful for practical employee benefits education and HR-facing thought leadership.","best_for":"A benefits navigation or HR communications platform seeking co-authored thought leadership for HR, benefits, total rewards leaders.","not_for":"A national consumer wellness or supplement brand seeking paid short-video sales redemption with performance guarantee.","takeaways":["Benefits education should run all year in short pieces, not once at enrollment.","Trusted coworkers can carry benefits messages better than HR alone.","Medicare skin-substitute spending raises billing incentive concerns and calls for transparency."],"check_first":"Confirm recent LinkedIn analytics and any audience survey results for benefits posts.","main_ideas":["Benefits education should run all year in short pieces, not once at enrollment","Trusted coworkers can carry benefits messages better than HR alone","Cost problems hide inside the claim, so transparency is the containment tool","Growing a business locally means showing up for the place it sits in","Change is something a person chooses, not something that arrives"],"partnership_formats":[],"partnership_url":null,"brands":["Hylant","Wellfield Botanic Gardens","Van Andel Institute","Urban You | Medical Aesthetics and Wellness"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":7,"median_reactions":53,"median_comments":2,"checked":"2026-11-02"}},{"id":"meghan-hardy","name":"Meghan Hardy","url":"https://b2binfluencer.marketing/creators/meghan-hardy/","markdown_url":"https://b2binfluencer.marketing/creators/meghan-hardy.md","descriptor":"Meghan Hardy is a fractional marketing consultant and advisor who helps direct-to-consumer brands diagnose growth problems and build strategies for profitable growth.","linkedin_followers":5912,"linkedin_url":"https://www.linkedin.com/in/meghanhardy","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/meghan-hardy.webp","topics":["ecommerce","marketing-measurement","performance-marketing"],"audiences":["dtc-founders"],"verdict":"Meghan Hardy is most useful for diagnosing stalled DTC growth and building a senior strategy.","best_for":"DTC ecommerce brands with stalled growth, an internal team, and a founder ready to act.","not_for":"Sponsored social posts, affiliate placements, creator ads, or reach-based talent campaigns.","takeaways":["Stalled DTC growth is usually a coordination problem, not a channel problem.","Performance reporting only matters if it ends in decisions.","Blended ROAS and promotions can hide weak acquisition."],"check_first":"Confirm the brand can share channel, topline, customer, promotion, creative, positioning, and organic data.","main_ideas":["Stalled DTC growth is usually a coordination problem, not a channel problem","Performance reporting only matters if it ends in decisions","Blended ROAS and promotions can hide weak acquisition","Positioning and organic visibility erode even when paid metrics look fine","Senior strategy is worth paying for; cheap execution is a false economy"],"partnership_formats":["Paid growth diagnostic","Fractional or project consulting engagement"],"partnership_url":null,"brands":["DTC Diagnostic"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":9,"median_reactions":13,"median_comments":7,"checked":"2026-11-02"}},{"id":"melanie-borden","name":"Melanie Borden","url":"https://b2binfluencer.marketing/creators/melanie-borden/","markdown_url":"https://b2binfluencer.marketing/creators/melanie-borden.md","descriptor":"Melanie Borden is the founder of The Borden Group, which helps executives and companies build visibility and authority through personal branding. She also describes building Visible Leader, a personal-brand app, and Dirty Hippie, a local laundry and garment-care marketplace.","linkedin_followers":186940,"linkedin_url":"https://www.linkedin.com/in/melanieborden","youtube_url":"https://www.youtube.com/channel/UCjR7nq989DzJejoM9bIZp4w","photo_url":"https://b2binfluencer.marketing/assets/avatars/melanie-borden.webp","topics":["artificial-intelligence","startup"],"audiences":["founders"],"verdict":"They are most useful for teaching executives and leadership teams to build visibility and authority through personal branding.","best_for":"A B2B professional services firm building executive visibility across its leadership team.","not_for":"Technical API walkthroughs, guaranteed-impression sponsored posts, or direct rate-card packages.","takeaways":["Study five to ten people trusted by your target audience, not large followings.","Build visibility with thoughtful comments, regular publishing, a newsletter, and podcast appearances.","Treat visibility as a sustained operating rhythm tied to recruiting, reach, and relationships."],"check_first":"Ask for comparable workshop results and audience seniority data before contacting them.","main_ideas":["How you see yourself comes before what you post","Most executive profiles hide the person behind the title","Winning internal support takes a business case, an operating rhythm and metrics","Building in public, including the parts that do not work","Give the useful material away rather than gate it"],"partnership_formats":["Sponsored LinkedIn posts","Event and programme promotion","Speaking and workshop engagements","Podcast interviews and guest appearances","Advisory and client engagements"],"partnership_url":null,"brands":["The Borden Group","Visible Leader","House of Lola","Dirty Hippie","storyarb","Launchpad Tech Ventures","The Chief Unsensored","Up Hill Both Ways: A Founder's Journey"],"posts_cited":8,"latest_post":"2026-08-25","similar":[],"engagement":{"posts":7,"median_reactions":321,"median_comments":46,"checked":"2026-11-02"}},{"id":"michael-bianchi","name":"Michael Bianchi","url":"https://b2binfluencer.marketing/creators/michael-bianchi/","markdown_url":"https://b2binfluencer.marketing/creators/michael-bianchi.md","descriptor":"Michael Bianchi writes about designing human-centered AI and agentic workflows for businesses, and creates bespoke watches through Bianchi Bespoke. His work connects personalized technology experiences with custom watchmaking.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michaelbianchi1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-bianchi.webp","topics":["artificial-intelligence","ai-governance","agentic-ai"],"audiences":[],"verdict":"Michael Bianchi is most useful for long-form thought leadership on human-centered enterprise AI and agentic workflow design.","best_for":"A B2B enterprise AI consultancy wanting a co-authored article on human-centered AI and agentic workflow architecture.","not_for":"A watch retailer or watch brand wanting paid social, short video, product demos, or discount codes.","takeaways":["Treat a foundation model as a proven movement, then build governance, context, and interface layers.","Personalization needs context, consent, advisor judgment, and restraint, not just inserting a customer's name.","An unnamed global client reportedly cut AI consumption costs 30% and gained four weeks faster time-to-value."],"check_first":"Ask for LinkedIn follower demographics and engagement results for comparable enterprise AI posts.","main_ideas":["Design around the user's intent, not the model","Build the bespoke layer on top of a proven foundation model","Sell the outcome as consumption, not model deployment","Personalization needs context, consent, and restraint","Luxury is moving from scarcity to singularity, and AI should follow"],"partnership_formats":[],"partnership_url":null,"brands":["Bianchi Bespoke","Omega"],"posts_cited":8,"latest_post":"2026-09-22","similar":[],"engagement":{"posts":9,"median_reactions":95,"median_comments":13,"checked":"2026-11-02"}},{"id":"michael-cleary","name":"Michael Cleary","url":"https://b2binfluencer.marketing/creators/michael-cleary/","markdown_url":"https://b2binfluencer.marketing/creators/michael-cleary.md","descriptor":"Michael Cleary shares practical perspectives on B2B websites and company leadership, drawing on work with companies to make their websites clearer and more useful to buyers.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/mikecleary-huemor","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-cleary.webp","topics":["leadership","sales","b2b-marketing"],"audiences":["b2b-marketing-leaders","b2b-founders"],"verdict":"Michael Cleary is most useful for practical talks or workshops on B2B website clarity, qualified lead measurement, and sales support.","best_for":"B2B web design agencies or B2B teams seeking talks on website performance and buyer intent.","not_for":"Consumer brands seeking paid social sponsorship, product demos, demographic guarantees, or retail conversion tracking.","takeaways":["Make a complicated B2B site clear, not merely simple.","Judge a website by which buyers act, not by traffic.","The website keeps working through the whole sales process."],"check_first":"Ask for recent audience survey results covering roles, company types, and decision authority.","main_ideas":["Make a complicated B2B site clear, not merely simple","Judge a website by which buyers act, not by traffic","The website keeps working through the whole sales process","Decide the one or two things a buyer should remember","A company website now does several jobs at once"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-09-29","similar":[],"engagement":{"posts":9,"median_reactions":16,"median_comments":14,"checked":"2026-11-02"}},{"id":"michael-kleinmann","name":"Michael Kleinmann","url":"https://b2binfluencer.marketing/creators/michael-kleinmann/","markdown_url":"https://b2binfluencer.marketing/creators/michael-kleinmann.md","descriptor":"Michael Kleinmann advises DTC and subscription brands on practical operating problems, including customer retention, subscription add-ons, and warehouse costs. His work draws on his experience building Freshpair and hands-on work with client operations.","linkedin_followers":8626,"linkedin_url":"https://www.linkedin.com/in/michaelkleinmann","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/michael-kleinmann.webp","topics":["artificial-intelligence","ecommerce","ecommerce-fulfillment","retention"],"audiences":["dtc-brands","ecommerce-founders"],"verdict":"Most useful for practical operating advice on DTC subscription retention, add-ons, warehouse costs and 3PL contracts.","best_for":"DTC subscription brands selling physical products on recurring plans, focused on retention and add-ons.","not_for":"Mass consumer packaged-goods launches needing broad US awareness through short-form video, lifestyle imagery or entertainment content.","takeaways":["Underwear Expert spent over $1M on custom subscription software plugged into Recharge.","Add-on programs fail at placement, message, price or selection.","3PL contracts need measurable service commitments and an exit clause."],"check_first":"Ask for audience demographics and comparable post performance before committing budget.","main_ideas":["A visible failure is usually a process problem, not the thing to fix","Cost the operation before you decide anything","In warehouse contracts, the clauses you did not ask for decide whether you can leave","Add-ons are a renewal event, and most programs fail at placement, message, price or selection","Advise only on what you have done yourself"],"partnership_formats":[],"partnership_url":null,"brands":["Freshpair","Underwear Expert","Recharge","2(X)IST","Popstar Labs"],"posts_cited":8,"latest_post":"2026-09-22","similar":[],"engagement":{"posts":9,"median_reactions":13,"median_comments":4,"checked":"2026-11-02"}},{"id":"michelle-b-griffin","name":"Michelle B Griffin","url":"https://b2binfluencer.marketing/creators/michelle-b-griffin/","markdown_url":"https://b2binfluencer.marketing/creators/michelle-b-griffin.md","descriptor":"Michelle B Griffin is a personal branding speaker and workshop facilitator who helps women make their expertise and achievements visible and communicate what they want to be known for. Her work also includes building Brandable, an AI-powered personal-brand CRM app, and encouraging women to explore AI app building.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/michellebgriffin","youtube_url":"https://www.youtube.com/channel/UCTwNtRytlPuA5MD0sLG3M0Q","photo_url":"https://b2binfluencer.marketing/assets/avatars/michelle-b-griffin.webp","topics":["artificial-intelligence","personal-branding"],"audiences":[],"verdict":"Michelle B Griffin is most useful for practical personal branding workshops and stories that help women make expertise visible and act.","best_for":"A no-code AI platform wanting women to build apps, or personal branding programs for women.","not_for":"Briefs needing reach metrics, audience job-title data, lead generation, or senior IT buyer targeting.","takeaways":["Griffin says doing the work and being known for it are two different problems.","She uses named frameworks like Define Your L.A.N.E. and Own Your Impact Ledger.","Workshop participants choose one action to do within 48 hours."],"check_first":"Confirm audience demographics, comparable results, rates, and sponsorship or partnership details.","main_ideas":["Doing the work and being known for it are two different problems","Credibility compounds when you log the evidence as it happens","Named frameworks carry the teaching","Visibility follows a decision, not a feeling of readiness","Who gets to build: bringing more women into AI app creation"],"partnership_formats":["Interactive workshops and speaking sessions for women's ERGs and leadership networks","Workshops and appearances at external women's and professional-development events"],"partnership_url":null,"brands":["Brandable","The Citco Group Limited Women in IT Network","University of West Florida Talent Catalyst program","Lovable SheBuilds"],"posts_cited":8,"latest_post":"2026-09-22","similar":[],"engagement":{"posts":8,"median_reactions":28,"median_comments":10,"checked":"2026-11-02"}},{"id":"micka-l-aubard","name":"Mickaël Aubard","url":"https://b2binfluencer.marketing/creators/micka-l-aubard/","markdown_url":"https://b2binfluencer.marketing/creators/micka-l-aubard.md","descriptor":"Mickaël Aubard shares practical analysis of performance marketing, including cross-channel ad benchmarks, campaign strategy, and tools that help teams manage advertising across platforms.","linkedin_followers":10014,"linkedin_url":"https://www.linkedin.com/in/mickaelaubard","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/micka-l-aubard.webp","topics":["artificial-intelligence","paid-ads","ai-in-marketing","performance-marketing"],"audiences":[],"verdict":"Mickaël Aubard is most useful for explaining cross-channel paid ad benchmarks and operational campaign choices.","best_for":"B2B ad tech brands commissioning paid ads benchmark reports with named performance marketing voice.","not_for":"Consumer DTC paid creator placements, lifestyle reviews, or reach-based performance guarantees.","takeaways":["Cross-channel CTR post names sources and notes Snapchat click definition changed reported clicks.","Lower-funnel-only Snapchat spend fades because you run out of people.","Google Performance Max may source videos from advertiser pages or social accounts by default."],"check_first":"Confirm sponsorship offer, rates, audience analytics, and whether claims are independently verified.","main_ideas":["A benchmark is only useful if you name the sample and check the definition","Lower-funnel-only spend fades because you run out of people","Read the platform defaults before you trust them","AI pays off when it encodes your own rules into repeatable commands","The blocker to testing a new channel is rebuild time, not the creative"],"partnership_formats":[],"partnership_url":null,"brands":["AdManage","Snap Inc.","Datashake","ASight"],"posts_cited":8,"latest_post":"2026-10-06","similar":[{"id":"anthony-morgan","url":"https://b2binfluencer.marketing/creators/anthony-morgan/"}],"engagement":{"posts":6,"median_reactions":22,"median_comments":4,"checked":"2026-11-02"}},{"id":"mikey-h","name":"Mikey H.","url":"https://b2binfluencer.marketing/creators/mikey-h/","markdown_url":"https://b2binfluencer.marketing/creators/mikey-h.md","descriptor":"Michael Howe helps B2B founders turn their expertise, customer conversations, and existing content into LinkedIn posts and content programs designed to build demand and support sales.","linkedin_followers":11558,"linkedin_url":"https://www.linkedin.com/in/michael-howe","youtube_url":null,"photo_url":null,"topics":["b2b-marketing","content-marketing","demand-generation","content-strategy","b2b-content-marketing","linkedin-marketing","positioning"],"audiences":["b2b-marketing-teams","b2b-founders"],"verdict":"Most useful for turning existing B2B expertise and content into a LinkedIn demand creation system.","best_for":"B2B software or services firms with existing content and internal experts.","not_for":"Performance briefs, paid creator placements, or firms with no content assets.","takeaways":["Set audience and message before choosing content formats.","Treat demand creation and demand capture as one system.","Reuse existing SEO libraries, case studies, articles, statistics, and reports."],"check_first":"Confirm internal expert access, budget evidence, and audience demographics.","main_ideas":["Set the audience and message before choosing formats","Treat demand creation and demand capture as one system","Reuse what the business already knows and owns","Original experience matters more than publishing volume","LinkedIn can compound, but expectations need to match the timeline"],"partnership_formats":[],"partnership_url":null,"brands":["Content Path","Sonik"],"posts_cited":8,"latest_post":"2026-10-07","similar":[{"id":"sundeep-sanghavi","url":"https://b2binfluencer.marketing/creators/sundeep-sanghavi/"},{"id":"bj-rn-radde","url":"https://b2binfluencer.marketing/creators/bj-rn-radde/"}],"engagement":{"posts":8,"median_reactions":28,"median_comments":5,"checked":"2026-11-02"}},{"id":"milin-desai","name":"Milin Desai","url":"https://b2binfluencer.marketing/creators/milin-desai/","markdown_url":"https://b2binfluencer.marketing/creators/milin-desai.md","descriptor":"Milin Desai works at Sentry and writes about developer tools, software observability, AI applications, and the business decisions involved in building for developers.","linkedin_followers":6851,"linkedin_url":"https://www.linkedin.com/in/milin-desai-464757","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","workplace-culture"],"audiences":[],"verdict":"Milin Desai is most useful for executive commentary and buyer education on developer tools, observability, AI applications, and paid versus free tooling.","best_for":"A B2B developer-tools company selling paid observability, targeting engineering leaders and CFOs against free or bundled incumbents.","not_for":"A consumer sports-apparel brand seeking paid short-form video, follower demographics, fixed sponsorship fee, and merchandise sales.","takeaways":["Developer trust is built through reliability, not launches.","AI should start from observable evidence, not abstraction.","A free incumbent is not automatically the safer buy."],"check_first":"Confirm audience analytics or survey covering role, seniority, geography, company size, and recent engagement.","main_ideas":["Developer trust is built through reliability, not launches","AI should start from observable evidence, not abstraction","A free incumbent is not automatically the safer buy","Open-source support is part of the foundation, not a side campaign"],"partnership_formats":[],"partnership_url":null,"brands":["Sentry","Golden State Warriors","Golden State Valkyries","Stack Overflow"],"posts_cited":9,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":5,"median_reactions":98,"median_comments":2,"checked":"2026-11-02"}},{"id":"milos-armus","name":"Milos Armus","url":"https://b2binfluencer.marketing/creators/milos-armus/","markdown_url":"https://b2binfluencer.marketing/creators/milos-armus.md","descriptor":"Milos Armus works at Surge, helping video production companies find and reach potential clients through targeted outbound campaigns.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/milos-armus","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/milos-armus.webp","topics":["sales","business-development"],"audiences":[],"verdict":"Milos Armus is most useful for practical advice on targeted outbound prospecting for video production companies.","best_for":"A campaign aimed at video production studio owners and new-business leads.","not_for":"Sponsored reach, paid creator promotion, or general consumer campaigns.","takeaways":["Follow the video problem to the right buyer, not the biggest title.","A company that publishes a lot of video may not be a prospect at all.","The missing piece is often timing, not fit."],"check_first":"Ask for audience data showing whether followers include studio owners and business development people.","main_ideas":["Follow the video problem to the right buyer, not the biggest title","A company that publishes a lot of video may not be a prospect at all","The missing piece is often timing, not fit","Better prospect lists come from removing companies, not adding them","Sell the thinking behind the work, not only the finished work"],"partnership_formats":[],"partnership_url":null,"brands":["Surge"],"posts_cited":11,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":9,"median_reactions":4,"median_comments":1,"checked":"2026-11-02"}},{"id":"miten-narendra-mehta","name":"Miten Narendra Mehta","url":"https://b2binfluencer.marketing/creators/miten-narendra-mehta/","markdown_url":"https://b2binfluencer.marketing/creators/miten-narendra-mehta.md","descriptor":"Miten Narendra Mehta writes about AI product strategy, agentic AI, and how organizations can build and govern AI systems. His LinkedIn posts also describe books on AI product management and leadership.","linkedin_followers":33848,"linkedin_url":"https://www.linkedin.com/in/mitenmehta","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/miten-narendra-mehta.webp","topics":["artificial-intelligence","product-management","ai-governance","agentic-ai","enterprise-ai","responsible-ai"],"audiences":[],"verdict":"Miten Narendra Mehta is most useful for AI product strategy and governance advisory.","best_for":"B2B SaaS company wanting AI product strategy sharpened through a workshop or advisory engagement.","not_for":"Consumer brand or financial institution wanting paid reach-driven social campaign.","takeaways":["AI investment should start with measured baseline, named executive accountable, and portfolio view.","Drift monitoring needs an owner, a threshold, and a pre-agreed response, not just dashboard.","Manage AI as a portfolio, not a project list."],"check_first":"Confirm interest, scope, pricing, and audience demographics before contacting them.","main_ideas":["No AI investment without a baseline, a named owner and a control tower","Drift detection is a board question, not a monitoring dashboard","Manage AI as a portfolio, not a project list","A four-part playbook for AI-native products, the \"AI Flywheel\"","Three books aimed at three audiences: product, founders, boards"],"partnership_formats":[],"partnership_url":null,"brands":["Mondee","Amazon","Google"],"posts_cited":8,"latest_post":"2026-08-19","similar":[],"engagement":{"posts":4,"median_reactions":4,"median_comments":1,"checked":"2026-11-02"}},{"id":"monica-stone","name":"Monica Stone","url":"https://b2binfluencer.marketing/creators/monica-stone/","markdown_url":"https://b2binfluencer.marketing/creators/monica-stone.md","descriptor":"Monica Stone shares perspectives on recruiting and hiring, with a focus on how AI affects applicant volume, candidate evaluation, and the balance between automation and human judgment.","linkedin_followers":29832,"linkedin_url":"https://www.linkedin.com/in/monicastone-talentsolutions","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/monica-stone.webp","topics":["artificial-intelligence","recruiting","ai-in-recruiting"],"audiences":["hr-and-people-leaders"],"verdict":"Monica Stone is most useful for explaining how AI-driven applicant volume changes screening and where human judgment stays.","best_for":"A B2B recruiting technology brand building thought leadership on AI hiring and human judgment.","not_for":"An AI sourcing or screening vendor selling speed and automated volume.","takeaways":["Automate outreach, scheduling, and follow-up; keep interviews, feedback, offers, and first onboarding messages human.","AI makes applying easy, so the problem moved to screening and verifying real capability.","Recruiting firms should be judged on alignment, not activity like calls or resumes submitted."],"check_first":"Confirm audience composition and recent engagement for comparable AI-hiring and recruiting-operations topics.","main_ideas":["Automation belongs in the logistics, not the judgment","AI-driven applicant volume is a screening problem, not a throughput problem","Recruiting firms should be judged on alignment, not activity","Managers are the pressure point in workplace change"],"partnership_formats":[],"partnership_url":null,"brands":["Harvard Business Review","SHRM"],"posts_cited":11,"latest_post":"2026-09-28","similar":[],"engagement":null},{"id":"mutembei-kariuki","name":"Mutembei Kariuki","url":"https://b2binfluencer.marketing/creators/mutembei-kariuki/","markdown_url":"https://b2binfluencer.marketing/creators/mutembei-kariuki.md","descriptor":"Mutembei Kariuki builds AI for small-business owners in Kenya through Auni.ai, a Fastagger product described as developed with the M-PESA Business App. Their posts also cover physical AI, manufacturing, and AI infrastructure.","linkedin_followers":15132,"linkedin_url":"https://www.linkedin.com/in/mutembei-kariuki-7024238","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","startup","physical-ai","industrial-automation","manufacturing","ai-infrastructure","robotics"],"audiences":[],"verdict":"Mutembei Kariuki is most useful for advisory, framing, and event-based conversation on physical AI and manufacturing.","best_for":"Robotics or industrial AI brands needing manufacturing leaders to understand physical AI on the plant floor.","not_for":"Consumer brands seeking paid promotional posts with measured reach and sales conversion guarantees.","takeaways":["Jidoka is explained through a loom that stops when a thread breaks.","Edge data and orchestration are where physical AI is being built now.","Auni.ai is a Fastagger product built with the M-PESA Business App in Kenya."],"check_first":"Ask for engagement figures and audience survey for recent physical AI and manufacturing posts.","main_ideas":["Physical AI should carry manufacturing's human-in-the-loop discipline","Edge data and orchestration are where physical AI is being built now","AI infrastructure is a national strategy, and geography is part of the pitch","Prove the product before raising, and notice where capital, talent and government cluster","AI for small-business owners in Kenya is built with local partners"],"partnership_formats":[],"partnership_url":null,"brands":["Fastagger","Microsoft","M-PESA Business App","Blitzscaling Ventures"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":48,"median_comments":1,"checked":"2026-11-02"}},{"id":"nataliya-andreychuk","name":"Nataliya Andreychuk","url":"https://b2binfluencer.marketing/creators/nataliya-andreychuk/","markdown_url":"https://b2binfluencer.marketing/creators/nataliya-andreychuk.md","descriptor":"Nataliya Andreychuk shares perspectives on pharma marketing and content operations, including how teams can reuse approved content, improve content activation, and apply AI in their workflows. She also hosts Pharma Talks conversations with people working in pharma.","linkedin_followers":12866,"linkedin_url":"https://www.linkedin.com/in/andreychuk","youtube_url":"https://www.youtube.com/channel/UCWlpXCeBtfM8GVFf6hOR1Yg","photo_url":"https://b2binfluencer.marketing/assets/avatars/nataliya-andreychuk.webp","topics":["artificial-intelligence","supply-chain","ai-in-marketing"],"audiences":[],"verdict":"They are most useful for pharma content operations, content activation, reuse, and AI workflow discussions.","best_for":"This fits a pharma marketing technology webinar with them presenting on content supply chain activation.","not_for":"This does not fit consumer financial services short-form video promoting cashback with discount codes.","takeaways":["Pharma has solved content creation but not content activation.","Reuse is blocked by formats and weak governance, not by a shortage of content.","Most of what marketing calls personalisation is segmentation."],"check_first":"Confirm audience demographics, sponsorship format, and past webinar attendance data.","main_ideas":["Pharma has solved content creation but not content activation","Experience creates assumptions, so benchmark the data before redesigning","Reuse is blocked by formats and weak governance, not by a shortage of content","AI raises an operating-model question, not just a speed question","Most of what marketing calls personalisation is segmentation"],"partnership_formats":[],"partnership_url":null,"brands":["Viseven","Pharma Talks","NEXT Pharma Summit","Allan Lloyds","pharmaphorum"],"posts_cited":8,"latest_post":"2026-10-02","similar":[{"id":"matthew-vignieri","url":"https://b2binfluencer.marketing/creators/matthew-vignieri/"}],"engagement":{"posts":8,"median_reactions":28,"median_comments":1,"checked":"2026-11-02"}},{"id":"natasha-lewry-beauvais","name":"Natasha Lewry Beauvais","url":"https://b2binfluencer.marketing/creators/natasha-lewry-beauvais/","markdown_url":"https://b2binfluencer.marketing/creators/natasha-lewry-beauvais.md","descriptor":"Natasha Lewry Beauvais advises physicians on building and growing concierge medical practices, including how to present finances to lenders and which practice tasks to delegate.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/natasha-lewry-beauvais-0532192a","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/natasha-lewry-beauvais.webp","topics":[],"audiences":[],"verdict":"They are most useful for practical advice to physicians on financing and running concierge practices.","best_for":"A healthcare consulting or practice finance firm co-marketing to physician owners.","not_for":"A consumer fitness, physical therapy or strength training brand.","takeaways":["A practice that cannot fund growth may have a presentation or lender problem.","Tasks to hand off include membership billing, bookkeeping and marketing.","Physicians with established patient relationships may need structure to move beyond an institution."],"check_first":"Ask for recent LinkedIn audience and engagement results before planning reach.","main_ideas":["A practice that cannot fund its growth usually has a presentation or lender problem, not a money problem","After the phones are answered, the owner's own admin work becomes the constraint","The patient base is the hardest asset to build, and institutional physicians often already have it","A small set of arguments, published on a repeating rhythm"],"partnership_formats":[],"partnership_url":null,"brands":["Select Physical Therapy","District Performance & Physio"],"posts_cited":10,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":5,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"nick-bennett","name":"Nick Bennett","url":"https://b2binfluencer.marketing/creators/nick-bennett/","markdown_url":"https://b2binfluencer.marketing/creators/nick-bennett.md","descriptor":"Nick Bennett is a B2B marketer who shares practical ways to connect customer advocacy and event marketing with sales pipeline, including using customer reviews as deal support and measuring how events influence opportunities.","linkedin_followers":58165,"linkedin_url":"https://www.linkedin.com/in/nickbennett1","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nick-bennett.webp","topics":["artificial-intelligence","account-based-marketing"],"audiences":[],"verdict":"Nick Bennett is useful for connecting customer proof and event marketing to B2B sales pipeline.","best_for":"B2B SaaS teams improving event measurement, customer advocacy, and pipeline attribution.","not_for":"Consumer or lifestyle brands seeking broad general-audience awareness content.","takeaways":["Match customer reviews about switching from competitors to active CRM opportunities.","Measure event influence by matching attendees to account pipeline and stage changes.","Invite the whole buying group instead of relying on single-threaded executive events."],"check_first":"Confirm sponsorship terms, disclosure wording, and recent work examples with audience reach and engagement results.","main_ideas":["Events usually fail at measurement, not execution","Single-threading is the event and deal-killer — invite the whole buying group","Customer proof belongs inside live deals, not on a website badge","Small events should be listening sessions, not pitches","Turn customer conversations into repeatable proof"],"partnership_formats":["Disclosed sponsored post","Gifted product content","Event and webinar promotion","Partner research or report feature"],"partnership_url":null,"brands":["Riverside","Reachdesk","Influ2","Factors.ai","Event Impact Tracker","Exit Five"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"dev-basu","url":"https://b2binfluencer.marketing/creators/dev-basu/"},{"id":"joseph-mcgrail","url":"https://b2binfluencer.marketing/creators/joseph-mcgrail/"}],"engagement":{"posts":7,"median_reactions":31,"median_comments":15,"checked":"2026-11-02"}},{"id":"nicolas-sauvage","name":"Nicolas Sauvage","url":"https://b2binfluencer.marketing/creators/nicolas-sauvage/","markdown_url":"https://b2binfluencer.marketing/creators/nicolas-sauvage.md","descriptor":"Nicolas Sauvage is a deep-tech investor at TDK Ventures. His writing focuses on how startups can turn industrial partnerships, technical validation, and early market access into businesses that can scale without losing independence.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/nsauvage","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/nicolas-sauvage.webp","topics":["artificial-intelligence","leadership","startup","venture-capital"],"audiences":["founders"],"verdict":"Nicolas Sauvage is most useful for practical frameworks on industrial partnerships, pilots, and deep-tech scaling decisions.","best_for":"A deeptech venture firm or corporate venture arm seeking a working session for portfolio founders.","not_for":"A brief needing sponsored product placement, consumer reach, guaranteed impressions, market predictions, or fund performance.","takeaways":["The Usable-Scale Test checks relevance, reachability, ownership, evidence, and independence for industrial partners.","A corporate partnership should open the market, not capture the startup.","A successful pilot can leave the startup's financing problem unresolved."],"check_first":"Confirm audience match and subscriber requirements for gated report or 24-point diagnostic.","main_ideas":["Industrial scale is useful only when a founder can plan around it","A corporate partnership should open the market, not capture the startup","A successful pilot can leave the startup's financing problem unresolved","An investor's thesis should be provisional and updated after every founder meeting","Review the decision, not just the outcome"],"partnership_formats":["Speaking at corporate and portfolio events","Founders' dinners and small roundtables","University and community sessions","100X partner program and the Bengaluru Innovation Hub","Gated practitioner report linked to his newsletter"],"partnership_url":null,"brands":["TDK Ventures","Exponent Energy","Ethereal Exploration Guild","C2i Semiconductors","Foley & Lardner LLP"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":8,"median_reactions":640,"median_comments":45,"checked":"2026-11-02"}},{"id":"nicole-s","name":"Nicole S.","url":"https://b2binfluencer.marketing/creators/nicole-s/","markdown_url":"https://b2binfluencer.marketing/creators/nicole-s.md","descriptor":"Nicole (Nico) Santos works in retail and e-commerce, with experience spanning operations, photography, technology, partnerships and sales. Santos is now building a company focused on commerce and merchant problems, and writes about customer-first business, collaboration and the role of relationships in commerce.","linkedin_followers":16692,"linkedin_url":"https://www.linkedin.com/in/nicotsantos","youtube_url":null,"photo_url":null,"topics":["ecommerce","social-commerce","community-building"],"audiences":["founders"],"verdict":"Useful for relationship-led thought leadership on social commerce, creator partnerships, merchant problems, and community for commerce audiences.","best_for":"Social-commerce software brands and merchant or agency campaigns needing co-authored thought leadership.","not_for":"Paid affiliate or TikTok Shop video sprints judged on conversion.","takeaways":["Relationships, not reach, are what actually sell.","Build alongside founders, not just for them.","Customer-first craft is learned on the retail floor."],"check_first":"Confirm commercial terms, deliverables, platform specs, and audience analytics before contacting them.","main_ideas":["Relationships, not reach, are what actually sell","Build alongside founders, not just for them","Customer-first craft is learned on the retail floor","Community should outlast the transaction","The current chapter is being built in public, with pilot partners"],"partnership_formats":[],"partnership_url":null,"brands":["Nordstrom","Yeco","Social Commerce News","Shopify"],"posts_cited":9,"latest_post":"2026-09-30","similar":[{"id":"jamie-gutfreund","url":"https://b2binfluencer.marketing/creators/jamie-gutfreund/"}],"engagement":{"posts":8,"median_reactions":25,"median_comments":3,"checked":"2026-11-02"}},{"id":"noopur-davis","name":"Noopur Davis","url":"https://b2binfluencer.marketing/creators/noopur-davis/","markdown_url":"https://b2binfluencer.marketing/creators/noopur-davis.md","descriptor":"Noopur Davis writes about cybersecurity, connected-home protection and responsible access to advanced AI. Their posts draw on Comcast cybersecurity work and explain how organizations can prepare for emerging risks.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/noopurdavis","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","cybersecurity","ai-governance","ai-agent-security","threat-intelligence"],"audiences":[],"verdict":"Noopur Davis is most useful for explaining cybersecurity, connected-home protection and responsible AI access for organizations.","best_for":"A cybersecurity company keynote or advisory session for critical infrastructure and enterprise AI leaders.","not_for":"A broad consumer lifestyle influencer campaign with unboxings, personal-use videos and discount codes.","takeaways":["Eight of roughly 8,000 AI agents tried to run exploit code despite instructions not to.","The IGI framework asks what stakeholders need to know, who gets access and oversight.","Protection should be built into connected-home technology, not added as another device or app."],"check_first":"Confirm presentation samples, session scope, audience results and partnership terms before booking.","main_ideas":["Security has to catch what is already inside, not just block entry","Protection belongs inside the technology people already use","An AI prompt is guidance, not a security boundary","Early access to frontier AI is a governance decision","The people running critical infrastructure should be in the room first"],"partnership_formats":[],"partnership_url":null,"brands":["Comcast","Xfinity Shield","Aspen Digital"],"posts_cited":8,"latest_post":"2026-09-19","similar":[],"engagement":{"posts":7,"median_reactions":71,"median_comments":4,"checked":"2026-11-02"}},{"id":"oded-har-tal","name":"Oded Har-Tal","url":"https://b2binfluencer.marketing/creators/oded-har-tal/","markdown_url":"https://b2binfluencer.marketing/creators/oded-har-tal.md","descriptor":"Oded Har-Tal writes about AI in finance and builds ideas around the data foundations finance teams need to use AI. His posts also examine how developers can connect AI agents to tools and manage their context.","linkedin_followers":3234,"linkedin_url":"https://www.linkedin.com/in/odedha","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/oded-har-tal.webp","topics":["artificial-intelligence","ai-in-finance"],"audiences":[],"verdict":"Oded Har-Tal is most useful for AI in finance thought leadership tied to data foundations and practical AI agent choices.","best_for":"B2B SaaS company selling to CFOs wanting a thought-leadership guest post on AI in finance.","not_for":"Consumer budgeting apps wanting lifestyle short-form video or paid sponsorship.","takeaways":["AI in finance depends on a governed, traceable financial data foundation, not just better reporting interfaces.","MCP can help with tool discovery, while direct code composition may suit dependent multi-step workflows.","Context pollution is the hidden cost in extending AI coding assistants."],"check_first":"Confirm audience seniority, industry, location, and any media kit or rate card.","main_ideas":["AI in finance depends on the financial data layer","Reframing FP&A software as a Finance Operating System","Benchmark AI architecture choices instead of assuming","Context pollution is the hidden cost in extending AI coding assistants","Long-horizon company building shapes the finance-AI thesis"],"partnership_formats":[],"partnership_url":null,"brands":["Datarails","One Peak"],"posts_cited":9,"latest_post":"2026-08-20","similar":[],"engagement":{"posts":6,"median_reactions":55,"median_comments":3,"checked":"2026-11-02"}},{"id":"omar-ahmed","name":"Omar Ahmed","url":"https://b2binfluencer.marketing/creators/omar-ahmed/","markdown_url":"https://b2binfluencer.marketing/creators/omar-ahmed.md","descriptor":"Omar Ahmed writes about cybersecurity incidents, vulnerabilities, and threat intelligence on LinkedIn, explaining what the technical details mean for security teams and what they can do next.","linkedin_followers":20503,"linkedin_url":"https://www.linkedin.com/in/omar-ahmed-le0mx","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/omar-ahmed.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","agentic-ai","vulnerability-management","threat-intelligence","ransomware"],"audiences":["security-teams"],"verdict":"Omar Ahmed is most useful for clear cybersecurity incident and vulnerability analysis that helps security teams decide what to do next.","best_for":"Threat intelligence or vulnerability management vendors needing technical content, webinars, or conference segments.","not_for":"Consumer crypto or fintech brands wanting upbeat discount promotions and lifestyle buy now calls.","takeaways":["Confirmed facts and unresolved claims should be held apart.","Trusted tools, sellers, and update folders are the attack surface.","Patching is the start, not the finish, and mitigation is not a fix."],"check_first":"Confirm sponsor policy, rate card, and audience roles before contacting them.","main_ideas":["Confirmed facts and unresolved claims should be held apart","Trusted tools, sellers, and update folders are the attack surface","A self-declared name is a claim, not proof of origin","Identity data is phishing ammunition","Patching is the start, not the finish, and mitigation is not a fix"],"partnership_formats":["Vendor product placement inside an incident write-up","Discussion-prompt close on campaign posts"],"partnership_url":null,"brands":["ANYRUN"],"posts_cited":8,"latest_post":"2026-10-09","similar":[{"id":"eric-taylor","url":"https://b2binfluencer.marketing/creators/eric-taylor/"},{"id":"patrick-garrity","url":"https://b2binfluencer.marketing/creators/patrick-garrity/"}],"engagement":null},{"id":"othmane-khadri","name":"Othmane Khadri","url":"https://b2binfluencer.marketing/creators/othmane-khadri/","markdown_url":"https://b2binfluencer.marketing/creators/othmane-khadri.md","descriptor":"Othmane Khadri builds AI-assisted go-to-market workflows for B2B sales and marketing, sharing practical examples of outbound campaigns, CRM follow-up and deal recovery. Khadri describes this work through the agency Earleads and the GTM operating system Yalc.ai.","linkedin_followers":18939,"linkedin_url":"https://www.linkedin.com/in/othmane-khadri-b48162236","youtube_url":"https://www.youtube.com/channel/UCTeJD8QHsOqewWJxYp5Dvwg","photo_url":"https://b2binfluencer.marketing/assets/avatars/othmane-khadri.webp","topics":["artificial-intelligence","sales","content-marketing","ai-agents","go-to-market-strategy","b2b-sales"],"audiences":["founders","b2b-sales-leaders"],"verdict":"Othmane Khadri is most useful for practical AI-assisted B2B outbound, CRM follow-up, and lost-deal recovery workflows.","best_for":"B2B SaaS CRM, sales engagement, or revenue intelligence campaigns wanting practitioner-led lost-deal recovery workshops.","not_for":"Fully automated outbound platforms promising SDR replacement and no human review do not fit.","takeaways":["A service sells taste, context, execution, accountability, and outside feedback that an agent cannot.","Lost deals should be reworked monthly and reopened with the specific reason they died.","Judge outbound campaigns by good calls per 100 leads and watch for ICP drift."],"check_first":"Confirm rate card, audience demographics, and engagement on lost-deal recovery posts.","main_ideas":["A service sells what an agent cannot: taste, context, execution, accountability, and outside feedback","AI is strong at deterministic, math-like work, and the last part of a job stays human","Lost deals should be reworked on a monthly cadence and reopened with the specific reason they died","Judge outbound campaigns by good calls per 100 leads, and watch for ICP drift list by list","Content should be led by the best achievable outcome, not by efficiency"],"partnership_formats":[],"partnership_url":null,"brands":["Earleads","Yalc.ai","Claude (Anthropic)","lemlist","Claap","Attio","Gradient"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"jo-o-moura","url":"https://b2binfluencer.marketing/creators/jo-o-moura/"},{"id":"isabella-bedoya","url":"https://b2binfluencer.marketing/creators/isabella-bedoya/"}],"engagement":{"posts":5,"median_reactions":15,"median_comments":2,"checked":"2026-11-02"}},{"id":"paige-goldner","name":"Paige Goldner","url":"https://b2binfluencer.marketing/creators/paige-goldner/","markdown_url":"https://b2binfluencer.marketing/creators/paige-goldner.md","descriptor":"Paige Goldner writes about hiring, onboarding, and retaining technicians and other workers in commercial service and industrial businesses.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/paige-goldner-6230512","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paige-goldner.webp","topics":["recruiting","talent-acquisition","employee-retention"],"audiences":[],"verdict":"Paige Goldner is most useful for practical hiring, onboarding, scheduling, and retention ideas in commercial service and industrial workforces.","best_for":"Fits a mid-market commercial services employer needing recruitment marketing for technicians, apprentices, and front-line supervisors.","not_for":"Does not fit an HR technology vendor seeking guaranteed sponsored content delivery to HR directors at large employers.","takeaways":["Labor capacity, not demand, limits growth in commercial service and industrial businesses.","The first 72 hours set retention for new hires.","Schedule predictability is the real work-life balance for technicians."],"check_first":"Confirm audience job titles, industries, seniority, geography, and recent post performance before contacting them.","main_ideas":["Labor capacity, not demand, limits growth","The first 72 hours set retention","Schedule predictability is the real work-life balance","A bad hire shows up on the operational ledger","Hiring speed is an operational signal"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":9,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":6,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"patrick-garrity","name":"Patrick Garrity","url":"https://b2binfluencer.marketing/creators/patrick-garrity/","markdown_url":"https://b2binfluencer.marketing/creators/patrick-garrity.md","descriptor":"Patrick Garrity works in cybersecurity threat intelligence at VulnCheck, sharing evidence of vulnerability exploitation and practical guidance on exposure, patching, and detection. Garrity also discusses VulnCheck’s exploit research and community releases and takes part in security panels and podcasts.","linkedin_followers":40464,"linkedin_url":"https://www.linkedin.com/in/patrickmgarrity","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/patrick-garrity.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","vulnerability-management","threat-intelligence"],"audiences":["security-teams"],"verdict":"Patrick Garrity is most useful for concise vulnerability exploitation updates with practical exposure, patching, and detection guidance.","best_for":"A threat intelligence vendor co-branded webinar or panel on exploitation and detection.","not_for":"Gated scripted executive keynotes on cyber risk management for CISOs and boards.","takeaways":["A Node-RED canary caught exploitation three days after public detection.","Two Rejetto HFS code bases were under attack, with vendor warning quoted.","A compromised AI coding extension had an explicit list of affected and unaffected versions."],"check_first":"Ask for comparable session results and audience data on role, industry, and seniority.","main_ideas":["Exploitation in the wild is the signal that matters","A CVE record is a jumping-off point, not the answer","Patching is an operating habit, not a one-off event","Give defenders working artifacts, in public and on a schedule","AI and developer tooling are part of the attack surface"],"partnership_formats":["Recorded technical discussion or webinar","Conference panel, as moderator or speaker"],"partnership_url":null,"brands":["VulnCheck"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":8,"median_reactions":35,"median_comments":3,"checked":"2026-11-02"}},{"id":"patti-regan","name":"Patti Regan","url":"https://b2binfluencer.marketing/creators/patti-regan/","markdown_url":"https://b2binfluencer.marketing/creators/patti-regan.md","descriptor":"Patti Regan shares perspectives on e-commerce logistics, including delivery expectations, fulfillment networks, and how AI may affect shopping and retail marketing.","linkedin_followers":14808,"linkedin_url":"https://www.linkedin.com/in/pattiregan","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","ai-governance","tiktok-shop","ecommerce-fulfillment"],"audiences":[],"verdict":"Useful for short commentary on e-commerce logistics, delivery trust, fulfillment tradeoffs, and AI shopping questions for retail operators.","best_for":"Logistics or delivery technology company co-marketing content series on e-commerce fulfillment trends.","not_for":"Direct-to-consumer brand seeking product hauls, reviews, discount codes, or measured affiliate sales.","takeaways":["Delivery performance is a trust problem, not only a speed problem.","Fulfillment diversification may bring speed and flexibility, but value depends on brand fit.","Brands need a plan for shopping and advertising inside AI tools."],"check_first":"Confirm audience data, engagement results, sponsorship terms, deliverables, pricing, and usage rights.","main_ideas":["Delivery performance is a trust problem, not only a speed problem","Fulfillment diversification is a resilience decision with real trade-offs","Brands need a plan for shopping and advertising inside AI tools","AI adoption in logistics has moved faster than AI policy","Platform commerce shifts reset delivery expectations"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-09-25","similar":[],"engagement":{"posts":7,"median_reactions":6,"median_comments":0,"checked":"2026-11-02"}},{"id":"paul-david","name":"Paul David","url":"https://b2binfluencer.marketing/creators/paul-david/","markdown_url":"https://b2binfluencer.marketing/creators/paul-david.md","descriptor":"Paul David works on growth strategy for technology startups and charities through Literal Humans, a B Corp he describes as focused on helping mission-led organizations grow. His posts discuss startup growth, fintech, and sustainable technology.","linkedin_followers":13199,"linkedin_url":"https://www.linkedin.com/in/pauldavid-lh","youtube_url":null,"photo_url":null,"topics":["supply-chain","startup","content-marketing","fintech","go-to-market","answer-engine-optimization"],"audiences":["b2b-saas-founders"],"verdict":"Paul David is most useful for founder-led growth and industry-disruption workshops for B2B SaaS teams.","best_for":"A B2B SaaS company seeking a founder-led growth workshop on platform change and physical touchpoints.","not_for":"A consumer brand buying measured paid sponsorship or influencer activation against a defined consumer audience.","takeaways":["Physical presence is the growth strategy, not a fallback to it.","To change a legacy industry, build the infrastructure, not a better product.","Fintech should be built for how money feels, not just cleaner dashboards."],"check_first":"Confirm commercial terms, audience demographics, and recent engagement for comparable posts.","main_ideas":["Physical presence is the growth strategy, not a fallback to it","To change a legacy industry, build the infrastructure, not a better product","Market to the whole supply chain, and make the middle manager the hero","Fintech should be built for how money feels, not just for cleaner dashboards","The organic-growth playbook is being rewritten by answer engines"],"partnership_formats":[],"partnership_url":null,"brands":["Literal Humans | B Corp","Wise","Creative UK","Oyster","Chipper Cash","UnboundEd","End Poverty in California","Grapeseed Media","SmarterHelp","MDC"],"posts_cited":8,"latest_post":"2026-09-23","similar":[],"engagement":{"posts":7,"median_reactions":24,"median_comments":7,"checked":"2026-11-02"}},{"id":"paul-kirch","name":"Paul Kirch","url":"https://b2binfluencer.marketing/creators/paul-kirch/","markdown_url":"https://b2binfluencer.marketing/creators/paul-kirch.md","descriptor":"Paul Kirch hosts the Enabling Buying podcast, where he discusses sales, customer success, buyer trust, marketing, and how AI can support more human conversations.","linkedin_followers":18389,"linkedin_url":"https://www.linkedin.com/in/paulkirch","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/paul-kirch.webp","topics":["artificial-intelligence","leadership","sales","customer-success","ai-in-sales","sales-leadership","sales-enablement","b2b-sales","pricing-strategy"],"audiences":["b2b-marketers","customer-success-leaders"],"verdict":"Paul Kirch is most useful for podcast-led content on sales, customer success, buyer trust, marketing, and AI.","best_for":"It fits a B2B sales enablement or customer success software brand wanting sponsored podcast or co-marketing.","not_for":"This does not fit developer platform or technical infrastructure vendors needing hands-on engineer content, walkthroughs, or implementation detail.","takeaways":["AI can handle research, follow-up, CRM updates, and meeting analysis so sellers listen and build trust.","Buying is emotional, and trust is what converts.","Customer success starts with what the customer is actually trying to accomplish."],"check_first":"Confirm audience demographics, listener or viewer geography, job functions, seniority, and engagement rates.","main_ideas":["Curiosity is the start of a sales conversation, not technique","AI should take the routine work so people can do the human part","Buying is emotional, and trust is what converts","Customer success starts with what the customer is actually trying to accomplish","Common sales advice deserves to be questioned"],"partnership_formats":[],"partnership_url":null,"brands":["Collavia, LLC","PitchKitchen","Sell On Social.Media","Little Bird Marketing","Insights Marketing Day"],"posts_cited":8,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":6,"median_reactions":13,"median_comments":12,"checked":"2026-11-02"}},{"id":"peter-kang","name":"Peter Kang","url":"https://b2binfluencer.marketing/creators/peter-kang/","markdown_url":"https://b2binfluencer.marketing/creators/peter-kang.md","descriptor":"Peter Kang is an agency operator who shares practical advice for agency leaders on growth, client relationships, lead generation, and acquisitions.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/peterkang34","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-kang.webp","topics":["artificial-intelligence","leadership","agency-growth"],"audiences":[],"verdict":"Peter Kang gives agency leaders practical advice on growth, client relationships, lead generation, and acquisitions, with worked examples and stated limits.","best_for":"B2B software companies selling to agency leaders, especially co-created content on growth and pipeline.","not_for":"Consumer lifestyle or travel campaigns seeking paid lifestyle content and high-volume short-form video for broad reach.","takeaways":["An earn-out can pay for one strong year without protecting a buyer from later earnings declines.","Agencies should create client value beyond the immediate project scope.","Founders want more leads but do not track where leads come from."],"check_first":"Confirm recent audience results and documented evidence of followers' agency roles or seniority.","main_ideas":["An earn-out pays for one good year, and shared clients can hide concentration risk","Client value comes from going past the scope of the work","Pipeline is built by daily outreach and honest lead tracking","A narrow, long-held positioning compounds, and now shows up in AI search","Continual reinvention is the only constant in the agency business"],"partnership_formats":["Hosted fireside chat or event interview","Knowledge Share guest session","Audience offer or promo code"],"partnership_url":null,"brands":["Barrel Holdings","VeraOps","Agency M&A Liftoff","AgencyHabits","BX Studio","Webflow","Focus Lab"],"posts_cited":9,"latest_post":"2026-09-29","similar":[],"engagement":{"posts":8,"median_reactions":33,"median_comments":9,"checked":"2026-11-02"}},{"id":"peter-van-schaack","name":"Peter Van Schaack","url":"https://b2binfluencer.marketing/creators/peter-van-schaack/","markdown_url":"https://b2binfluencer.marketing/creators/peter-van-schaack.md","descriptor":"Peter Van Schaack shares practical advice on operations and RevOps for B2B firms, including improving CRM setup, reducing unused software, fixing handoffs between marketing, sales, and delivery, and fitting AI to documented processes. His posts also identify him with fractional COO work.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/vanschaack","youtube_url":"https://www.youtube.com/channel/UCqa2cALIslMZZPGDjTjzucw","photo_url":"https://b2binfluencer.marketing/assets/avatars/peter-van-schaack.webp","topics":["artificial-intelligence","revenue-operations"],"audiences":[],"verdict":"Peter Van Schaack is most useful for practical RevOps and operations advice on CRM, software waste, handoffs, and AI process fit.","best_for":"B2B consulting or professional-services firms with roughly 20-200 employees and stalled RevOps handoffs seeking fractional COO help.","not_for":"Consumer or direct-to-consumer brands and software vendors seeking paid social content packages or sponsorship offers.","takeaways":["RevOps work lives in handoffs between marketing, sales, and delivery, not just sales forecasting.","CRM workarounds like spreadsheets, Slack channels, and manual handoffs are technical debt, not a slow team.","AI can scale a poorly documented workflow rather than fix it; document the process first."],"check_first":"Confirm whether they offer fractional COO work or any sponsorship, and request audience and engagement data.","main_ideas":["Fix the system behind the workaround","RevOps happens in the handoffs between teams","Treat operational waste as something you can inspect and act on","Choose AI tools for the job, not by brand loyalty"],"partnership_formats":[],"partnership_url":null,"brands":["Zoho One","Chili Piper","RAND"],"posts_cited":11,"latest_post":"2026-07-18","similar":[],"engagement":null},{"id":"pinkesh-shah","name":"Pinkesh Shah","url":"https://b2binfluencer.marketing/creators/pinkesh-shah/","markdown_url":"https://b2binfluencer.marketing/creators/pinkesh-shah.md","descriptor":"Pinkesh Shah works on B2B marketing technology, with a focus on coordinating digital and physical outreach to help companies build sales pipeline. Shah’s posts describe DelightLoop as a platform for outcome-focused campaigns, including account-based marketing and event promotion.","linkedin_followers":29979,"linkedin_url":"https://www.linkedin.com/in/pinkesh","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/pinkesh-shah.webp","topics":["artificial-intelligence","b2b-marketing","agentic-ai","demand-generation","account-based-marketing","event-marketing"],"audiences":["b2b-marketers"],"verdict":"Pinkesh Shah is useful for readers assessing how multichannel pipeline programs might be designed.","best_for":"A B2B pipeline-orchestration vendor seeking a co-marketing collaboration on multi-channel strategy.","not_for":"High reach paid sponsorship or general business audience awareness buys.","takeaways":["Build pipeline systems around a measurable outcome, not a campaign or sequence.","Physical nudges and multichannel approaches are key to attention.","Personalization must continue after the mailbox, not restart at a generic form."],"check_first":"Confirm last 90 days of LinkedIn post analytics, including impressions and follower breakdown.","main_ideas":["Build pipeline systems around a measurable outcome, not a campaign or sequence","Email is losing its reach, so physical nudges and multichannel become the attention play","Personalization should continue after the mailbox, not restart at a generic form","Agentic AI is the orchestration layer that runs the channel stack","Martech consolidation follows from bloated stacks and AI orchestration"],"partnership_formats":[],"partnership_url":null,"brands":["DelightLoop","Datadog","Anthropic","Google"],"posts_cited":8,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":8,"median_reactions":66,"median_comments":7,"checked":"2026-11-02"}},{"id":"radha-kalaria","name":"Radha Kalaria","url":"https://b2binfluencer.marketing/creators/radha-kalaria/","markdown_url":"https://b2binfluencer.marketing/creators/radha-kalaria.md","descriptor":"Radha Kalaria advises on leadership dynamics that can stall value creation, including during business integrations. Kalaria’s posts describe identifying those constraints and intervening to address them.","linkedin_followers":19504,"linkedin_url":"https://www.linkedin.com/in/radhakalaria","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","leadership","ai-adoption"],"audiences":[],"verdict":"Radha Kalaria is most useful for LinkedIn thought leadership on leadership dynamics that stall integrations and AI adoption.","best_for":"A B2B leadership advisory firm targeting private equity sponsors, operating partners, and portfolio CEOs.","not_for":"Enterprise AI vendors wanting product walkthroughs, benchmarks, demos, or conversion-focused CTAs.","takeaways":["A $100M initiative stalls and the instinct is to scale the response.","Green workstreams can hide a smaller deal.","A board can turn a plan question into a CEO question."],"check_first":"Confirm audience demographics, engagement, and any paid partnership contact.","main_ideas":["Find the narrow leadership constraint before scaling the response","Each expert's mandate shapes the question the room can ask","Green workstreams can hide a smaller deal","A board can turn a plan question into a CEO question","A promise that once clarified decisions can become the constraint"],"partnership_formats":[],"partnership_url":null,"brands":["Samaya AI","FrontierFinance"],"posts_cited":8,"latest_post":"2026-09-22","similar":[],"engagement":{"posts":9,"median_reactions":4,"median_comments":0,"checked":"2026-11-02"}},{"id":"rafik-galyanurov","name":"Rafik Galyanurov","url":"https://b2binfluencer.marketing/creators/rafik-galyanurov/","markdown_url":"https://b2binfluencer.marketing/creators/rafik-galyanurov.md","descriptor":"Rafik Galyanurov shares work on commercial HVAC upgrades, including hospital air-handling and fan retrofits, cooling-tower systems, and building controls. His posts focus on improving reliability and airflow while extending the life of existing equipment.","linkedin_followers":22503,"linkedin_url":"https://www.linkedin.com/in/rafik-galyanurov-98882161","youtube_url":null,"photo_url":null,"topics":[],"audiences":[],"verdict":"Rafik Galyanurov is most useful for commercial HVAC retrofit case studies on healthcare airflow, controls, and service continuity.","best_for":"A commercial HVAC equipment manufacturer running thought leadership on healthcare retrofit and custom air handling.","not_for":"Consumer smart-home or residential HVAC brands, or broad ESG campaigns needing audited carbon outcomes and consumer reach.","takeaways":["A hospital rooftop retrofit upgraded coils, blowers, dampers, and filters with temporary air service.","A 7,000 CFM hospital blower went from Friday emergency call to Monday afternoon commissioning.","Cooling-tower fans were designed for replacement by two technicians in about two hours."],"check_first":"Confirm post-level reach, engagement, and audience job title, employer, and geography data.","main_ideas":["Retrofit aging air-handling and rooftop units before replacing them","Direct-drive EC motors are a maintenance decision, not just an efficiency upgrade","Critical facilities are judged on uptime and service continuity","Controls should make integration simpler, not add another layer","Serviceability and spare availability belong in the buying decision"],"partnership_formats":["Named credit on a completed retrofit","Joint technology-integration announcement","Application content around a specific facility problem"],"partnership_url":null,"brands":["Cyber BMS","Creocore","Infinitum","All Seasons Comfort","Matrix Mechanical","Heatex Technologies","Rosenberg Ventilatoren / Rosenberg USA","Siemens"],"posts_cited":10,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":9,"median_reactions":67,"median_comments":6,"checked":"2026-11-02"}},{"id":"rebecca-martins","name":"Rebecca Martins","url":"https://b2binfluencer.marketing/creators/rebecca-martins/","markdown_url":"https://b2binfluencer.marketing/creators/rebecca-martins.md","descriptor":"Rebecca Martins leads marketing work at SpendHound, sharing practical perspectives on software-spend benchmarks and how finance, procurement, and IT teams can assess AI costs and value.","linkedin_followers":3438,"linkedin_url":"https://www.linkedin.com/in/rebecca-martins-3731538","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rebecca-martins.webp","topics":["artificial-intelligence"],"audiences":["finance-leaders","procurement-leaders","it-leaders"],"verdict":"Rebecca Martins is most useful for practical software-spend benchmarks and AI cost and ROI content for finance, procurement, and IT buyers.","best_for":"A B2B SaaS procurement platform wanting a co-marketing webinar on software spend and AI ROI.","not_for":"A consumer app or general-interest tech brand seeking broad reach with guaranteed impressions and paid placements.","takeaways":["OpenAI Enterprise has no published price list, so buyers benchmark comparable deals instead.","Only 6% of finance and procurement leaders say AI cut headcount.","Mid-market companies overspend 20 to 30 percent on software, and the problem is timing."],"check_first":"Confirm with Rebecca Martins audience data, engagement figures, and whether collaboration must run through SpendHound.","main_ideas":["Vendor pricing is negotiated in the dark, so buyers need peer benchmarks","Software overspending is a timing problem, not only a visibility problem","Measure AI by the work it moves, not the jobs it removes","AI cost is a stack problem, not a per-tool problem","Peer data is the answer when AI questions outnumber answers"],"partnership_formats":[],"partnership_url":null,"brands":["SpendHound","Zip","ProcureCon East"],"posts_cited":10,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":6,"median_reactions":22,"median_comments":4,"checked":"2026-11-02"}},{"id":"richard-crone","name":"Richard Crone","url":"https://b2binfluencer.marketing/creators/richard-crone/","markdown_url":"https://b2binfluencer.marketing/creators/richard-crone.md","descriptor":"Richard Crone analyzes how AI agents could change shopping, payments and banking. His work focuses on secure agent authorization, payment verification and attributing sales to AI recommendations.","linkedin_followers":21561,"linkedin_url":"https://www.linkedin.com/in/richardcrone","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-crone.webp","topics":["artificial-intelligence","agentic-commerce"],"audiences":[],"verdict":"They are most useful for frameworks on secure agent authorization, payment verification and attributing sales to AI recommendations.","best_for":"A payments platform building an agentic commerce strategy and needing verification and attribution frameworks.","not_for":"A consumer packaged goods brand seeking short-form video, lifestyle content, and high-volume reach.","takeaways":["Register agents through a Secure Verification Gateway and Repository.","Extend KYC to Know Your Agent, and roll out in two phases.","Sell verified intent as a revenue line, not just a feature."],"check_first":"Confirm scope, deliverables, fees, disclosure terms, and that figures are estimates.","main_ideas":["The one who enrolls the customer is the one who controls the relationship","Register agents through a Secure Verification Gateway and Repository","Extend KYC to Know Your Agent, and roll out in two phases","Accept the customer's own AI: it shifts deliberation costs to their provider","Sell verified intent as a revenue line, not just a feature"],"partnership_formats":[],"partnership_url":null,"brands":["Crone Consulting LLC"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":36,"median_comments":31,"checked":"2026-11-02"}},{"id":"richard-hurtley","name":"Richard Hurtley","url":"https://b2binfluencer.marketing/creators/richard-hurtley/","markdown_url":"https://b2binfluencer.marketing/creators/richard-hurtley.md","descriptor":"Richard Hurtley works with consumer brands on sales and growth. He is Commercial Director at Coral Eyewear, advises retailers on practical uses of AI through Panther8, and mentors consumer-brand founders. He has also founded businesses, including Rampant Sporting.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/richardhurtley","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/richard-hurtley.webp","topics":["artificial-intelligence","leadership","sales","startup","social-commerce"],"audiences":[],"verdict":"Richard Hurtley is most useful for practical B2B retail channel and growth advice for consumer-brand founders.","best_for":"Retail strategy workshops and advisory for consumer-brand founders weighing channels and retailer accounts.","not_for":"Paid consumer influencer campaigns, short-form video, broad consumer reach, or product endorsements.","takeaways":["Wholesale versus marketplace depends on which channel rewards the brand's existing strengths.","Getting into John Lewis took two years; prepare for lead times, cash flow, reorder.","New eyewear category cases use store footprint, try-on appeal, brand fit, and unit economics."],"check_first":"Confirm availability, fee, session length, audience demographics, and current commercial terms before proceeding.","main_ideas":["Pick the channel that rewards what the brand already has","The first order is not the prize; the reorder is","Justify a new product category from store behaviour and unit economics","Start AI work from a problem the business already feels","Treat fractional work as team membership, and test channels fast"],"partnership_formats":["Private-label eyewear consultation with Coral Eyewear","B2B channel strategy and wholesale readiness","Retail AI workshop and advisory via Panther8","Founder mentoring and fractional commercial leadership"],"partnership_url":null,"brands":["Coral Eyewear","Panther8","Rampant Sporting","John Lewis"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":13,"median_comments":2,"checked":"2026-11-02"}},{"id":"rob-breedlove","name":"Rob Breedlove","url":"https://b2binfluencer.marketing/creators/rob-breedlove/","markdown_url":"https://b2binfluencer.marketing/creators/rob-breedlove.md","descriptor":"Rob Breedlove works on marketing and intake for Social Security Disability Insurance (SSDI) law firms. His posts focus on measuring signed-case costs, improving lead follow-up, and reactivating older leads, including through AI-driven systems.","linkedin_followers":14815,"linkedin_url":"https://www.linkedin.com/in/robbreedlove","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/rob-breedlove.webp","topics":["lead-generation"],"audiences":[],"verdict":"Rob Breedlove is most useful for SSDI law firm lead conversion, intake follow-up, and old lead reactivation.","best_for":"A legal marketing technology company co-marketing to SSDI firms on CRM follow-up and lead reactivation.","not_for":"Consumer awareness for disability claimants or general legal marketing aimed mainly at personal-injury firms.","takeaways":["An $18 lead taking 60 attempts costs $1,080 in acquisition spend before intake labor.","Vendors refund invalid leads, but valid leads that never convert are harder to measure.","CRM queues next action; spreadsheets and sticky notes depend on someone's memory."],"check_first":"Confirm follower demographics and verify conversion or revenue figures before using them as benchmarks.","main_ideas":["Cheaper leads are not the same as cheaper cases","The fixed SSDI fee cap governs everything else","A lead vendor will refund a wrong lead, not a dead one","The unused lead database is an asset the firm already paid for","Follow-up should be a system, not someone's memory"],"partnership_formats":["Lead-database reactivation campaigns","Appointed-case supply billed per filed case"],"partnership_url":null,"brands":[],"posts_cited":8,"latest_post":"2026-09-05","similar":[],"engagement":{"posts":6,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"robert-cornish","name":"Robert Cornish","url":"https://b2binfluencer.marketing/creators/robert-cornish/","markdown_url":"https://b2binfluencer.marketing/creators/robert-cornish.md","descriptor":"Robert Cornish works on B2B sales and marketing, with a focus on content and training that help sales teams reach buyers, build trust, and close deals.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/robertmcornish","youtube_url":"https://www.youtube.com/channel/UCStmQdvDXGaS8LNduhyZXTw","photo_url":"https://b2binfluencer.marketing/assets/avatars/robert-cornish.webp","topics":["sales"],"audiences":[],"verdict":"Robert Cornish is most useful for practical B2B sales enablement, training, and buyer-facing content tied to sales process.","best_for":"A B2B sales consulting firm seeking a repeatable sales enablement training partnership.","not_for":"An AI sales-automation vendor promoting automated outbound sequencing at volume for impressions and demo signups.","takeaways":["Sales training should use short, repeatable drills based on experienced sellers' knowledge, not long videos.","Buyers want proof, such as a case study, outcome, or demonstration, before deciding.","Careless outreach costs credibility; AI-generated emails unrelated to recipient's business can harm first impressions."],"check_first":"Confirm recent audience data and whether followers match your target professional buyer group.","main_ideas":["Sales training should be built from the people who already sell","Make the path to the first meeting as easy as possible","Buyers want proof, not hype","Video and documentary storytelling as a sales vehicle","Careless outreach costs credibility"],"partnership_formats":["Agency content and campaign production through Richter","Pre-sales and sales enablement programs","Proof and case-study video","Documentary-style company storytelling"],"partnership_url":null,"brands":["Richter","PTC","HackerOne","YESA","Apollo.io"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":7,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"robin-dreeke","name":"Robin Dreeke","url":"https://b2binfluencer.marketing/creators/robin-dreeke/","markdown_url":"https://b2binfluencer.marketing/creators/robin-dreeke.md","descriptor":"Robin Dreeke writes and teaches about building trust, listening with curiosity, and reading people without jumping to conclusions. In his posts, he draws on more than 20 years of FBI source-recruiting work and connects those lessons to leadership and communication. He also identifies Sizing People Up and The Code of Trust as his books, and says he teaches a class on MasterClass.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rdreeke","youtube_url":"https://www.youtube.com/channel/UCms3TC7728CLcm4XVxtVOfg","photo_url":"https://b2binfluencer.marketing/assets/avatars/robin-dreeke.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"Most useful for trust-building communication teaching and leadership lessons drawn from FBI source-recruiting experience.","best_for":"Leadership development or executive workshop on trust, listening, and careful judgment about people.","not_for":"Consumer software campaigns needing weekly demo clips, scripted hooks, product placements, and click-through or install metrics.","takeaways":["Establish someone's normal before treating a change as meaningful.","Separate what you observed from what you inferred, then ask their perspective.","Say your agenda last and ask what success looks like for them."],"check_first":"Confirm audience survey results match your executive audience and ask about booking terms.","main_ideas":["Trust grows through restraint, not pursuit","Know someone's normal before reading anything into them","Slow the read: separate observation from inference and ask their perspective","Listen for what they want to share, not for your turn","Put your ego in a drawer and say your agenda last"],"partnership_formats":[],"partnership_url":null,"brands":["MasterClass","DeleteMe"],"posts_cited":11,"latest_post":"2026-10-07","similar":[{"id":"jodi-marchewitz","url":"https://b2binfluencer.marketing/creators/jodi-marchewitz/"}],"engagement":{"posts":8,"median_reactions":23,"median_comments":4,"checked":"2026-11-02"}},{"id":"roger-williams","name":"Roger Williams","url":"https://b2binfluencer.marketing/creators/roger-williams/","markdown_url":"https://b2binfluencer.marketing/creators/roger-williams.md","descriptor":"Roger Williams hosts the Loyalty Leaders Podcast, where he interviews loyalty and CRM professionals about customer retention, loyalty program design, and changes in travel and retail.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/rogerwilliamsairline","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/roger-williams.webp","topics":["artificial-intelligence","agentic-commerce","customer-experience","customer-retention"],"audiences":[],"verdict":"Most useful for interview-led podcast or content partnerships about loyalty program design, retention, and CRM tradeoffs.","best_for":"A B2B loyalty software company wanting a sponsored episode on program design with a practitioner guest.","not_for":"Short-form product demos, paid-social conversion clips, or performance ads without interview-led discussion.","takeaways":["Points and complex rules are not what makes customers loyal.","Agentic commerce is already happening, so design loyalty for the member inside it.","AI should handle routine work, not creativity or emotional loyalty."],"check_first":"Ask about audience data, recent episode results, sponsor credits, and rates.","main_ideas":["Points and complex rules are not what makes customers loyal","Agentic commerce is already happening, so design loyalty for the member inside it","AI should handle routine work, not creativity or emotional loyalty","One loyalty program rarely serves every customer the same way"],"partnership_formats":["Sponsored podcast episode","Interview slot for a vendor or event spokesperson"],"partnership_url":null,"brands":["Gyoza Flights","Loyalty Summit","Mindtrip","Via-ai"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":26,"median_comments":3,"checked":"2026-11-02"}},{"id":"rohit-kokane","name":"Rohit Kokane","url":"https://b2binfluencer.marketing/creators/rohit-kokane/","markdown_url":"https://b2binfluencer.marketing/creators/rohit-kokane.md","descriptor":"Rohit Kokane creates business and finance content in Marathi about SMEs, business models, growth, marketing, sales and personal finance. He also works on podcasts, including consulting and post-production, and says he is developing a business and finance podcast.","linkedin_followers":12069,"linkedin_url":"https://www.linkedin.com/in/kokanerohit","youtube_url":"https://www.youtube.com/channel/UCYw49cRdIFM_IiLSN9pXJxw","photo_url":"https://b2binfluencer.marketing/assets/avatars/rohit-kokane.webp","topics":["startup","unit-economics"],"audiences":[],"verdict":"Rohit Kokane is most useful for Marathi business and finance content that turns company numbers into practical marketing questions.","best_for":"A consumer brand whose buyers are Marathi-speaking business owners in Maharashtra.","not_for":"A national brand buying reach against fixed deliverables for a broad English-first audience.","takeaways":["Honasa ad spend rose to Rs 186 crore while revenue grew about 22 percent.","Philips and Yash: fans noticed an existing product association before a formal partnership.","He asks whether brands build loyalty or pay repeatedly to reach customers."],"check_first":"Confirm sponsorship formats, rates, turnaround terms, disclosure practice, and audience data before contacting them.","main_ideas":["A brand’s advantage depends on customers returning, not just noticing it","Look for customer behaviour before buying a celebrity association","Follow the money before judging a business model","Give business profits a deliberate job","Make financial explanations useful at the point of decision"],"partnership_formats":[],"partnership_url":null,"brands":["Motivation Spark","Glitters of Life"],"posts_cited":10,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":9,"median_reactions":11,"median_comments":5,"checked":"2026-11-02"}},{"id":"ronak-shah","name":"Ronak Shah","url":"https://b2binfluencer.marketing/creators/ronak-shah/","markdown_url":"https://b2binfluencer.marketing/creators/ronak-shah.md","descriptor":"Ronak Shah shares practical lessons on growing direct-to-consumer brands, including ways to use AI for creator sourcing, customer retention, and other growth tasks. His posts draw on experience scaling Obvi past $100 million in revenue.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ronak06","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ronak-shah.webp","topics":["artificial-intelligence","ecommerce","creator-marketing","ai-in-ecommerce"],"audiences":["ecommerce-marketers","dtc-founders"],"verdict":"Most useful for practical advisory on AI-assisted creator sourcing and repeat-purchase retention for DTC brands.","best_for":"It fits a DTC brand past $10M seeking creator acquisition and repeat-order analysis.","not_for":"This is not for paid creator posts, short video reviews, or reach buys.","takeaways":["A rising revenue line can hide a customer base that never comes back.","Subscriptions manage only about a fifth of repeat customers.","Creator programs stall at twenty people because sourcing does not scale by scrolling."],"check_first":"Confirm data access, deliverables, and how success will be measured.","main_ideas":["The prompt is the lesson: teaching AI use by handing over the exact instruction","A rising revenue line can hide a customer base that never comes back","Subscriptions manage only about a fifth of repeat customers","Screen a decision before the money goes out, not after a live test fails","Creator programs stall at twenty people because sourcing does not scale by scrolling"],"partnership_formats":["Partner post built on a tested product","Co-produced resource guide"],"partnership_url":null,"brands":["Obvi","ZyG","Bold Commerce (rePete)","Whop"],"posts_cited":8,"latest_post":"2026-09-24","similar":[{"id":"jake-bjorseth","url":"https://b2binfluencer.marketing/creators/jake-bjorseth/"}],"engagement":{"posts":7,"median_reactions":51,"median_comments":18,"checked":"2026-11-02"}},{"id":"ronald-van-loon","name":"Ronald van Loon","url":"https://b2binfluencer.marketing/creators/ronald-van-loon/","markdown_url":"https://b2binfluencer.marketing/creators/ronald-van-loon.md","descriptor":"Ronald van Loon publishes commentary on enterprise AI and emerging technology, explaining how tools such as procurement AI, industrial AI and robotics could affect business operations. His posts include interviews with industry leaders and practical questions for technology and business teams.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/ronald-van-loon-5411a","youtube_url":"https://www.youtube.com/channel/UCIvbT_2gRdj8_Y0ZadGk-mg","photo_url":"https://b2binfluencer.marketing/assets/avatars/ronald-van-loon.webp","topics":["artificial-intelligence","supply-chain","enterprise-ai","data-governance","physical-ai","industrial-ai"],"audiences":["manufacturing-leaders","procurement-leaders"],"verdict":"Enterprise AI commentary that turns vendor examples into practical questions for technology and procurement leaders.","best_for":"Procurement or supply-chain AI platform wanting sponsored LinkedIn campaign with named executive access.","not_for":"Consumer product brands seeking scripted video and impressions against follower count.","takeaways":["AI should be judged by recovered value, not just minutes saved.","Utility workers replaced a 15-minute written safety report with one-minute voice-and-photo capture.","A promising delivery demonstration is not proof of performance at scale."],"check_first":"Ask for audience demographics by job function and seniority, plus comparable procurement post results.","main_ideas":["AI programmes should start with money, not a technology demonstration","Industrial AI is held to a different standard from general-purpose AI","Place an AI decision by what happens if it arrives late","Innovation is judged by measurable outcomes, not novelty","Robots should be read as engineered tradeoffs, not human replicas"],"partnership_formats":["Sponsored post with a disclosed partner label","Executive interview post built around a vendor event","Event and awards coverage","Commentary tied to a vendor's published article or report"],"partnership_url":null,"brands":["IFS","Magentic","T-Mobile for Business"],"posts_cited":9,"latest_post":"2026-10-08","similar":[{"id":"martin-weber","url":"https://b2binfluencer.marketing/creators/martin-weber/"},{"id":"aaron-prather","url":"https://b2binfluencer.marketing/creators/aaron-prather/"}],"engagement":{"posts":6,"median_reactions":67,"median_comments":19,"checked":"2026-11-02"}},{"id":"rory-canavan","name":"Rory Canavan","url":"https://b2binfluencer.marketing/creators/rory-canavan/","markdown_url":"https://b2binfluencer.marketing/creators/rory-canavan.md","descriptor":"Rory Canavan writes about IT asset management (ITAM), software licensing and vendor audits, and the role of asset data in managing security and AI risks. Their LinkedIn posts also promote ITAM resources and consulting services.","linkedin_followers":15572,"linkedin_url":"https://www.linkedin.com/in/rorycanavan","youtube_url":"https://www.youtube.com/channel/UC-emx_Q26jgdPLWE0dVMd_A","photo_url":"https://b2binfluencer.marketing/assets/avatars/rory-canavan.webp","topics":["artificial-intelligence","cybersecurity","ai-governance"],"audiences":[],"verdict":"They are most useful for ITAM, software licensing, vendor audit, and AI risk thought leadership.","best_for":"A software asset management and vendor-risk consultancy wanting thought-leadership collaboration on ITAM and audits.","not_for":"A consumer software brand wanting paid LinkedIn posts with demographic targeting and direct purchase calls.","takeaways":["An ambush audit can arrive as a sales pitch, health check, or technical discussion.","A survey found 32% of audited companies pay more than $1 million to resolve findings.","The IBM and BMC dispute involved a managed service provider selling competing software."],"check_first":"Confirm recent post reach, engagement, follower breakdown, and whether sponsorship formats exist.","main_ideas":["The vendor audit that never announces itself","You cannot govern what you have not inventoried","AI risk is a governance failure, not a model failure","An \"optimised\" asset management programme can still fail an AI-readiness test","Contract clauses are only as strong as your own visibility"],"partnership_formats":[],"partnership_url":null,"brands":["LicenseFortress","SAMCharter","ITAM Surgery","Microsoft","IBM","BMC Software","Enterprise Management Associates"],"posts_cited":8,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":8,"median_reactions":9,"median_comments":3,"checked":"2026-11-02"}},{"id":"ryan-allis","name":"Ryan Allis","url":"https://b2binfluencer.marketing/creators/ryan-allis/","markdown_url":"https://b2binfluencer.marketing/creators/ryan-allis.md","descriptor":"Ryan Allis shares advice and analysis for SaaS founders and B2B growth leaders, including company exits, growth strategy, and AI tools. He says he sold iContact for $169 million and runs the SaasRise and GrowthRise communities and growth services.","linkedin_followers":36899,"linkedin_url":"https://www.linkedin.com/in/ryanallis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ryan-allis.webp","topics":["artificial-intelligence","startup"],"audiences":["b2b-marketing-leaders"],"verdict":"Ryan Allis is most useful for founder-facing posts on SaaS exits, growth decisions, and AI adoption.","best_for":"A B2B SaaS growth agency needing founder-facing expert voice on exit-ready growth.","not_for":"Consumer or lifestyle brands needing documented paid placement, rate card, guaranteed reach, and demographic targeting.","takeaways":["Salesforce buying Braze shows sale value depends on company condition at sale, not peak.","Preparing for sale: distinguish real cost savings from add-backs and explain decisions to team.","Measure AI adoption by work shipped, not tokens burned, based on Amazon leaderboard example."],"check_first":"Confirm recent post impressions, engagement, and audience demographics for exit, pricing, and AI posts.","main_ideas":["Exit readiness: prove real value and pick the moment","The biggest AI exits may not look like chatbots","The AI frontier has moved from building agents to governing them","Measure AI adoption by shipped work, not tokens burned","AI tool choices are argued from benchmarks, registries, and surveys"],"partnership_formats":[],"partnership_url":null,"brands":["SaasRise","GrowthRise","Done-For-You Growth","Exit Growth Partnership","iContact"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":6,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"sachin-desai","name":"Sachin Desai","url":"https://b2binfluencer.marketing/creators/sachin-desai/","markdown_url":"https://b2binfluencer.marketing/creators/sachin-desai.md","descriptor":"Sachin Desai works on enterprise identity security and identity governance. His posts discuss Zluri’s identity-security products, including governing access for service accounts and AI agents, and his experience helping companies grow at UiPath and Zluri.","linkedin_followers":3312,"linkedin_url":"https://www.linkedin.com/in/sachin-desai","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sachin-desai.webp","topics":["artificial-intelligence","ai-governance","identity-security"],"audiences":[],"verdict":"Sachin Desai is most useful for explaining enterprise identity governance, especially non-human identities and Zluri's identity security products.","best_for":"A cybersecurity vendor co-hosting a webinar on identity governance, non-human identities, and SaaS integration.","not_for":"A vendor-neutral, hands-on technical tutorial series with working code and a downloadable lab.","takeaways":["Identity security must cover machines, not just people, including bots and AI agents.","Spotting a risk and fixing it should happen in the same place.","Visibility is the through line from SaaS management to identity governance."],"check_first":"Confirm any sponsorship terms and audience job titles, seniority, and region.","main_ideas":["Identity security has to cover machines, not just people","Spotting a risk and fixing it should happen in the same place","Visibility is the through-line, from SaaS management to identity governance","Shadow AI is an identity and compliance problem","Bet early, keep evolving, build together"],"partnership_formats":[],"partnership_url":null,"brands":["Zluri","UiPath"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":40,"median_comments":1,"checked":"2026-11-02"}},{"id":"sahil-aggarwal","name":"Sahil Aggarwal","url":"https://b2binfluencer.marketing/creators/sahil-aggarwal/","markdown_url":"https://b2binfluencer.marketing/creators/sahil-aggarwal.md","descriptor":"Sahil Aggarwal works on Von, an AI platform for revenue teams. His posts describe building software that gives AI context about a company’s data, processes, customers, and deals, then uses that context to answer questions and support team workflows.","linkedin_followers":20429,"linkedin_url":"https://www.linkedin.com/in/saggarwal2","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","go-to-market"],"audiences":[],"verdict":"Sahil Aggarwal is most useful for explaining AI trust and business context to revenue operations teams.","best_for":"AI or revenue operations software vendors seeking a practitioner voice and co-marketing.","not_for":"Brands needing a bookable sponsored placement with published deliverables, rates, and verified buyer segments.","takeaways":["AI should show its work so revenue teams can trust it.","Business context is the foundation, and applications get built on top of it.","A sales leader facing a six-week deadline used Von to build enterprise outbound."],"check_first":"Confirm whether they offer sponsorship terms, deliverables, pricing, inquiry route, and audience demographics.","main_ideas":["AI should show its work so revenue teams can trust it","Business context is the foundation, and applications get built on top of it","The case for adopting AI early: it can learn the business faster than you can","Create a room away from the conference floor"],"partnership_formats":[],"partnership_url":null,"brands":["Von","Intellistack","Fullcast","Different"],"posts_cited":8,"latest_post":"2026-09-25","similar":[],"engagement":{"posts":6,"median_reactions":48,"median_comments":3,"checked":"2026-11-02"}},{"id":"sam-dunning","name":"Sam Dunning","url":"https://b2binfluencer.marketing/creators/sam-dunning/","markdown_url":"https://b2binfluencer.marketing/creators/sam-dunning.md","descriptor":"Sam Dunning is a B2B SaaS marketer who helps software companies attract sales-ready prospects through SEO and AI search. His advice focuses on buyer-focused comparison pages, useful product evidence, and measuring how marketing contributes to demos and revenue.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/samdunning","youtube_url":"https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ","photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-dunning.webp","topics":["artificial-intelligence","b2b-marketing","seo","marketing-attribution","ai-search"],"audiences":[],"verdict":"Useful for B2B SaaS SEO and AI search advice that turns buyer comparison pages into sales-ready demos.","best_for":"B2B SaaS brands or agencies seeking organic demos through AI search and buyer-intent pages.","not_for":"Enterprise launch needing one sponsored post, gated whitepaper, no website changes, no ongoing content.","takeaways":["Target buyer-intent searches like competitor alternatives and best category software, not broad informational queries.","Keep pricing, proof, and specifications readable as text, not locked in images, widgets, or video.","Last touch can obscure how search, content, and recommendations built trust before outbound reply."],"check_first":"Confirm audience demographics and whether cited client results are independently substantiated.","main_ideas":["Target searches that signal a buying decision","Give buyers evidence, not more generic AI-written pages","Make commercial pages useful to AI search systems","Do not mistake the last touch for the whole buying journey","Search changes, but buyers still compare expensive software"],"partnership_formats":[],"partnership_url":null,"brands":["Breaking B2B","RB2B","VerifyTreatment","Proposify","B2B Full Circle"],"posts_cited":9,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":8,"median_reactions":34,"median_comments":10,"checked":"2026-11-02"}},{"id":"sam-jacobs","name":"Sam Jacobs","url":"https://b2binfluencer.marketing/creators/sam-jacobs/","markdown_url":"https://b2binfluencer.marketing/creators/sam-jacobs.md","descriptor":"Sam Jacobs hosts Topline and teaches revenue leaders about CRO leadership, sales, and executive compensation through Pavilion.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/samfjacobs","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-jacobs.webp","topics":["artificial-intelligence","leadership","sales"],"audiences":[],"verdict":"Sam Jacobs is most useful for teaching revenue leaders about CRO readiness, financial planning, forecasting, and executive compensation.","best_for":"It fits a B2B software or services company pilot workshop on CRO readiness and executive compensation.","not_for":"It does not fit paid exclusive product endorsements at scale or campaigns aimed outside sales and revenue buyers.","takeaways":["A CRO School curriculum covers P&L fluency, forecasting, board work, and management team building.","A CRO offer's definition of cause was broad enough to include missing quarterly revenue.","Rewriting cause and adding role-change protection raised severance from three to nine months."],"check_first":"Confirm audience job roles, seniority, and comparable campaign results before choosing a pilot.","main_ideas":["Build around the result buyers want, not the old workflow","Revenue leadership means understanding the whole business","Protect the structure of an executive offer, not just its headline pay","Make the case in the buyer’s language","AI may increase the value of strong sellers and distinctive human qualities"],"partnership_formats":["Chapter contribution to a partner's buyer guide","Partner-tagged product commentary","Live cohort teaching"],"partnership_url":null,"brands":["Pavilion","Mutiny","Attio"],"posts_cited":8,"latest_post":"2026-10-07","similar":[{"id":"greg-portnoy","url":"https://b2binfluencer.marketing/creators/greg-portnoy/"}],"engagement":{"posts":8,"median_reactions":55,"median_comments":30,"checked":"2026-11-02"}},{"id":"sam-reeve","name":"Sam Reeve","url":"https://b2binfluencer.marketing/creators/sam-reeve/","markdown_url":"https://b2binfluencer.marketing/creators/sam-reeve.md","descriptor":"Sam Reeve writes and speaks about compensation strategy, pay transparency, and people leadership. Reeve also features conversations with people and HR leaders on the People/AI Strategy Forum and People Strategy Forum.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/samreeve","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sam-reeve.webp","topics":["artificial-intelligence","leadership"],"audiences":[],"verdict":"They are useful for providing practical insights into compensation strategy and people leadership decision-making.","best_for":"HR technology companies or brands needing expert discussion on pay transparency and talent management.","not_for":"They are not suitable for short-form video campaigns or direct response advertising.","takeaways":["Pay transparency requires organizational discipline, not just disclosure.","Clear career architecture is the foundation of retention.","Leaders must be able to explain exceptions to pay decisions."],"check_first":"Confirm the audience consists of compensation and HR practitioners.","main_ideas":["Pay Transparency Requires Organizational Discipline, Not Just Disclosure","Leadership Judgment Must Guide AI-Enabled Talent Decisions","Clear Career Architecture is the Foundation of Retention","Systems Must Support, Not Eliminate, Managerial Discretion"],"partnership_formats":["Thought Leadership and Commentary","Industry Research Participation","Speaking Engagements"],"partnership_url":null,"brands":["CompTeam","gradar","Ellason LLP"],"posts_cited":8,"latest_post":"2026-10-08","similar":[{"id":"greg-smith","url":"https://b2binfluencer.marketing/creators/greg-smith/"}],"engagement":{"posts":8,"median_reactions":2,"median_comments":0,"checked":"2026-11-02"}},{"id":"sarah-beeskow-blay","name":"Sarah Beeskow Blay","url":"https://b2binfluencer.marketing/creators/sarah-beeskow-blay/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-beeskow-blay.md","descriptor":"Sarah Beeskow Blay shares practical guidance on affiliate and partnership marketing, including publisher recruitment, affiliate-program strategy, retailer agreements, and e-commerce trends.","linkedin_followers":5558,"linkedin_url":"https://www.linkedin.com/in/sarah-beeskow-blay","youtube_url":null,"photo_url":null,"topics":["ecommerce","recruiting","affiliate-marketing"],"audiences":["ecommerce-brands"],"verdict":"Most useful for practical affiliate and partnership marketing guidance, especially publisher recruitment, program strategy, retailer agreements, and e-commerce trend analysis.","best_for":"B2B affiliate marketing platforms and campaigns aimed at e-commerce and affiliate program managers.","not_for":"Consumer brands wanting short-form video reviews, unboxings, lifestyle content, or B2B software outside affiliate and e-commerce.","takeaways":["Grade holiday forecasts against reported sales and shopping figures from named sources.","Publisher recruitment is described as a growth skill for e-commerce brands.","Get the affiliate program agreement right before chasing performance."],"check_first":"Confirm audience job titles, seniority, geography, purchasing role, and recent results on comparable posts.","main_ideas":["Grade forecasts against reported results","Treat relationships as the industry's core asset","Publisher recruitment is the growth skill for e-commerce brands","Get the program agreement right before chasing performance","Use the account as a service to people working in the field"],"partnership_formats":["Free training webinar for e-commerce brands","Conference or panel speaker","Industry association content and event collaboration"],"partnership_url":null,"brands":["Performance Marketing Association","Awin Global","Affiverse"],"posts_cited":8,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":8,"median_reactions":32,"median_comments":2,"checked":"2026-11-02"}},{"id":"sarah-noel-block","name":"Sarah Noel Block","url":"https://b2binfluencer.marketing/creators/sarah-noel-block/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-noel-block.md","descriptor":"Sarah Noel Block is a B2B marketer who helps make marketing more engaging and relationship-led. Her work includes practical ideas for improving trade shows, from creating event content and hosting gatherings to following up with contacts personally.","linkedin_followers":17202,"linkedin_url":"https://www.linkedin.com/in/sarahnoelblock","youtube_url":"https://www.youtube.com/channel/UCthKB_eYQBVeJ9NTiIq6Scg","photo_url":"https://b2binfluencer.marketing/assets/avatars/sarah-noel-block.webp","topics":["startup","b2b-marketing","content-marketing","event-marketing"],"audiences":["b2b-marketers","business-owners"],"verdict":"Most useful for practical trade show engagement and relationship-led B2B marketing advice.","best_for":"B2B events or marketing services brands seeking trade show engagement and speaker collaboration.","not_for":"Consumer mass-market brands wanting guaranteed high-volume reach from a one-off paid endorsement.","takeaways":["Trade show moves include on-site interviews, tours, after-hours gathering, interactive booths, pre-show outreach, selective follow-up.","Value has moved from information to judgment, and from production to orchestration.","Getting booked out is not the same as building a business that can hold you."],"check_first":"Confirm trade show experience, audience demographics, availability, deliverables, and success measures before committing.","main_ideas":["B2B marketing should be relationship-led, not a lead-volume exercise","Value has moved from information to judgment, and from production to orchestration","Getting booked out is not the same as building a business that can hold you","Testing software early is a method, not a hobby","Business plans should leave room for the rest of life"],"partnership_formats":["Early-access product testing and introductions","Expert speaker collaboration on trade shows"],"partnership_url":null,"brands":["Flodesk","Kindle Vella","CrewFiction","Tiny Marketing Podcast"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":7,"median_reactions":9,"median_comments":5,"checked":"2026-11-02"}},{"id":"sarah-saffari","name":"Sarah Saffari","url":"https://b2binfluencer.marketing/creators/sarah-saffari/","markdown_url":"https://b2binfluencer.marketing/creators/sarah-saffari.md","descriptor":"Sarah Saffari shares practical advice on influencer marketing, including choosing creators, shaping campaign briefs, measuring results, and building lasting brand–creator relationships.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sarah-saffari-890360165","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sarah-saffari.webp","topics":["content-marketing","influencer-marketing"],"audiences":[],"verdict":"Sarah Saffari is most useful for buying-side influencer campaign strategy, creator screening, brief design, and measurement planning.","best_for":"A B2B software brand testing creator-led demand generation with a paid strategy and management pilot.","not_for":"Booking Sarah Saffari's own accounts for a sponsored package with fixed rates and calendar.","takeaways":["A $38,000 Instagram campaign produced no pipeline after six weeks due to an overcontrolled brief.","The next wave brought 800 qualified leads and 126 closed memberships in two weeks.","Screen for audience relevance and genuine conversation before follower count."],"check_first":"Confirm fees, scope, minimums, and booking route, since no rate card appears.","main_ideas":["Pick creators for audience fit, not follower count","Give creators the problem, not a script","Define measurement before launch, with one honest exception","Put more budget into the best creators, not more creators","Long-term brand-creator relationships beat one-off endorsements"],"partnership_formats":["Campaign flight planned and run end to end","Creator sourcing and shortlisting","Brief design and creative direction","Instagram Story collaborations","Measurement and attribution design","Repeat collaboration rather than a one-off placement"],"partnership_url":null,"brands":["Influencer Nexus Agency"],"posts_cited":8,"latest_post":"2026-09-11","similar":[],"engagement":{"posts":8,"median_reactions":2,"median_comments":2,"checked":"2026-11-02"}},{"id":"scott-lewis","name":"Scott Lewis","url":"https://b2binfluencer.marketing/creators/scott-lewis/","markdown_url":"https://b2binfluencer.marketing/creators/scott-lewis.md","descriptor":"Scott Lewis shares practical ideas for improving B2B revenue operations: connecting marketing, sales, and product; using data and automation to improve campaigns; and building growth systems that can scale without relying on team heroics.","linkedin_followers":15864,"linkedin_url":"https://www.linkedin.com/in/scottallenlewis","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/scott-lewis.webp","topics":["b2b-marketing","revenue-operations","marketing-automation"],"audiences":[],"verdict":"They are most useful for practical B2B revenue operations ideas connecting marketing, sales, product, data, automation, and scalable growth systems.","best_for":"This fits B2B SaaS brands needing educational work on revenue operations.","not_for":"This does not fit consumer skincare product reviews, verified skincare buyer audiences, or documented sponsorship packages.","takeaways":["Growth problems are often growth debt, not pipeline problems.","Buyers leave when marketing, sales, and product tell different stories.","Campaigns needing heroics will not scale; build three loops instead."],"check_first":"Confirm audience demographics, engagement, deliverables, and partnership format before contacting them.","main_ideas":["Most growth problems are growth debt, not pipeline problems","Buyers leave because marketing, sales and product tell different stories","Campaigns that need heroics will not scale; build three loops instead","Creative that is not connected to data is \"just a wish\""],"partnership_formats":[],"partnership_url":null,"brands":["The Lucky Agency"],"posts_cited":11,"latest_post":"2026-07-18","similar":[{"id":"jeremy-david-evans","url":"https://b2binfluencer.marketing/creators/jeremy-david-evans/"},{"id":"yong-s-kim","url":"https://b2binfluencer.marketing/creators/yong-s-kim/"},{"id":"peter-van-schaack","url":"https://b2binfluencer.marketing/creators/peter-van-schaack/"}],"engagement":null},{"id":"shama-hyder","name":"Shama Hyder","url":"https://b2binfluencer.marketing/creators/shama-hyder/","markdown_url":"https://b2binfluencer.marketing/creators/shama-hyder.md","descriptor":"Shama Hyder writes about marketing strategy, the creator economy, and how businesses can use AI while keeping human judgment and creativity central.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/shamahyder","youtube_url":"https://www.youtube.com/channel/UCO062YHftHuTSPJGw9ngKOw","photo_url":"https://b2binfluencer.marketing/assets/avatars/shama-hyder.webp","topics":["artificial-intelligence","cybersecurity"],"audiences":[],"verdict":"Shama Hyder is most useful for marketing strategy talks and webinars on creator economy and AI trends, with practical frameworks.","best_for":"A B2B marketing technology company webinar on creator economy and AI trends.","not_for":"A CPG brand or retail marketplace wanting sponsored content with guaranteed deliverables and sales tracking.","takeaways":["Creators who sell judgment will matter more as AI makes attention cheap.","Creator partnerships should begin with values and brand DNA, not reach.","Unilever House of Fresh spanned 35 brands, 120 markets, and 50,000 creators."],"check_first":"Confirm sponsorship formats, scope, pricing, and process, since none are documented in the reviewed material.","main_ideas":["Creators who sell judgment will matter more as AI makes attention cheap","Creator partnerships should begin with values and brand DNA, not reach","Cultural relevance is an operating capability, not a marketing campaign","AI speeds up whatever a team already has, so a human must own the decision","Small AI-native teams pair a wizard with a wrangler"],"partnership_formats":[],"partnership_url":null,"brands":["Unilever"],"posts_cited":8,"latest_post":"2026-09-22","similar":[],"engagement":{"posts":6,"median_reactions":47,"median_comments":11,"checked":"2026-11-02"}},{"id":"shao-hang-he","name":"Shao Hang He","url":"https://b2binfluencer.marketing/creators/shao-hang-he/","markdown_url":"https://b2binfluencer.marketing/creators/shao-hang-he.md","descriptor":"Shao Hang He builds and demonstrates AI tools for ecommerce, video creation, and workplace productivity. His posts show Athena AI extending videos and MailMagic automating email workflows; he also shares Shopify and Stripe community events.","linkedin_followers":18298,"linkedin_url":"https://www.linkedin.com/in/shao-hang-he","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","ecommerce","startup","ai-agents","shopify"],"audiences":[],"verdict":"Shao Hang He is most useful for live product demos and event-led AI video and ecommerce explanations.","best_for":"A video AI platform or ecommerce tool wanting a joint demo or event partnership.","not_for":"A consumer packaged goods or lifestyle brand seeking always-on weekly product reviews for broad consumers.","takeaways":["They demonstrated Athena AI extending any video, including a 30-second Pokemon battle.","MailMagic and Athena AI cut applicant replies from 30 minutes daily to zero.","They run an AI for Ecommerce event series at Stripe's Toronto office."],"check_first":"Confirm recent comparable demo results and audience breakdown before agreeing.","main_ideas":["AI matters when it removes a production barrier","Software should take work off the person who has less time","A platform’s value is clearest in the problem a merchant needs to solve","When building gets easier, distribution becomes more important","Useful AI and ecommerce discussion should have a community setting"],"partnership_formats":["Event sponsorship and co-hosted community events","AI for Ecommerce event series (Stripe Community)","Product demo at Shopify Builder Sunday","Named technology collaboration on a live demo"],"partnership_url":null,"brands":["MailMagic","Athena AI","Shopify","Stripe Community","Ideogram","Ubisoft","Toon Boom Animation","Corus Entertainment"],"posts_cited":8,"latest_post":"2026-10-03","similar":[{"id":"christopher-reid","url":"https://b2binfluencer.marketing/creators/christopher-reid/"}],"engagement":{"posts":7,"median_reactions":16,"median_comments":0,"checked":"2026-11-02"}},{"id":"stan-woods","name":"Stan Woods","url":"https://b2binfluencer.marketing/creators/stan-woods/","markdown_url":"https://b2binfluencer.marketing/creators/stan-woods.md","descriptor":"Stan Woods is a B2B marketing strategist and creative agency founder. After 25 years at Velocity, which he co-founded, he now offers advice to ambitious B2B brands. His writing argues for long-term, brand-led marketing and creative ideas instead of relying on short-term lead-generation metrics.","linkedin_followers":2770,"linkedin_url":"https://www.linkedin.com/in/stanwoods","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stan-woods.webp","topics":["leadership","b2b-marketing","lead-generation","brand-strategy","creative-strategy"],"audiences":[],"verdict":"They are most useful for advice on long-term, brand-led B2B marketing and creative ideas over short-term lead generation.","best_for":"A B2B marketing agency event or advisory engagement for senior marketing leaders.","not_for":"Sponsored content packages, paid LinkedIn posts, or guaranteed impressions and demo bookings.","takeaways":["Most B2B brands are invisible, not disliked.","Lead-generation tactics traded long-term brand and audience goodwill for short-term metrics.","Companies may say they want bold work but retreat to bland ideas when stakeholders get involved."],"check_first":"Confirm audience survey details and recent results on comparable posts before promising reach.","main_ideas":["Most B2B brands are invisible, not disliked","Brand and performance were falsely separated","Creativity and 'mojo' are what move a brand","Outside voices are part of the argument","Long assets carry the substance, and the workbook is deliberately demanding"],"partnership_formats":[],"partnership_url":null,"brands":["Velocity","AudiencePlus","Beneath"],"posts_cited":8,"latest_post":"2026-09-29","similar":[{"id":"greg-nanigian","url":"https://b2binfluencer.marketing/creators/greg-nanigian/"}],"engagement":{"posts":7,"median_reactions":35,"median_comments":1,"checked":"2026-11-02"}},{"id":"stephen-g-pope","name":"Stephen G. Pope","url":"https://b2binfluencer.marketing/creators/stephen-g-pope/","markdown_url":"https://b2binfluencer.marketing/creators/stephen-g-pope.md","descriptor":"Stephen G. Pope creates practical content about building AI automations and agents, including how to design them, learn by making projects, and explain their value to businesses.","linkedin_followers":19120,"linkedin_url":"https://www.linkedin.com/in/stephengregorypope","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/stephen-g-pope.webp","topics":["artificial-intelligence","ai-agents","workflow-automation"],"audiences":[],"verdict":"Stephen G. Pope is most useful for practical, example-led education on building AI agents and automations.","best_for":"B2B AI automation agencies needing educational content or ghostwritten articles on agents versus rigid workflows.","not_for":"Direct-to-consumer app install campaigns needing short-form video sponsorship and guaranteed performance targets.","takeaways":["A rigid workflow is step to step to step to step to message.","An agent uses a language model, memory, and tools to respond to a goal.","A missing instruction to check current state caused an agent to repeat yesterday's task list."],"check_first":"Confirm audience composition and commercial terms, since only a dated LinkedIn follower count is documented.","main_ideas":["Choose an agent or workflow based on how much judgment the task needs","Make one useful thing before building the full system","Build first, then learn from what you made","Explain technical ideas through familiar comparisons","Sell the business result, not a tour of the technology"],"partnership_formats":[],"partnership_url":null,"brands":["Popebot","AI Architects","Claude Code (Anthropic)"],"posts_cited":8,"latest_post":"2026-09-25","similar":[{"id":"jo-o-moura","url":"https://b2binfluencer.marketing/creators/jo-o-moura/"}],"engagement":{"posts":9,"median_reactions":12,"median_comments":3,"checked":"2026-11-02"}},{"id":"steve-vintz","name":"Steve Vintz","url":"https://b2binfluencer.marketing/creators/steve-vintz/","markdown_url":"https://b2binfluencer.marketing/creators/steve-vintz.md","descriptor":"Steve Vintz shares leadership updates and analysis on cybersecurity, focusing on how AI changes security risks and why organizations need to find and reduce exposure beyond simply patching known vulnerabilities.","linkedin_followers":8002,"linkedin_url":"https://www.linkedin.com/in/steve-vintz-a6601b9","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/steve-vintz.webp","topics":["artificial-intelligence","leadership","cybersecurity","ai-governance","vulnerability-management"],"audiences":[],"verdict":"Steve Vintz is most useful for enterprise AI security and exposure management thought leadership.","best_for":"Cybersecurity vendors needing CISO briefings on AI agents, governance, and exposure management.","not_for":"Consumer security campaigns needing personal tips, broad reach, and audience demographics.","takeaways":["Patching is not the finish line; exposure is the real problem.","AI has changed threat economics, and the vulnerability wave is arriving.","Autonomous agents are unvetted insiders with sensitive access."],"check_first":"Confirm audience job titles, seniority, and recent post results before contacting them.","main_ideas":["Patching is not the finish line; exposure is the real problem","AI has changed threat economics, and the vulnerability wave is arriving","Frontier AI belongs inside the security platform, not only in the threat model","Autonomous agents are unvetted insiders with sensitive access","Close the resource gap with agentic AI, community, and creativity"],"partnership_formats":[],"partnership_url":null,"brands":["Tenable","Anthropic"],"posts_cited":9,"latest_post":"2026-10-06","similar":[],"engagement":{"posts":9,"median_reactions":92,"median_comments":2,"checked":"2026-11-02"}},{"id":"sudhanshu-heda","name":"Sudhanshu Heda","url":"https://b2binfluencer.marketing/creators/sudhanshu-heda/","markdown_url":"https://b2binfluencer.marketing/creators/sudhanshu-heda.md","descriptor":"Sudhanshu Heda writes about building Sidecar, an AI product for freight forwarders. His posts focus on using AI to handle routine work such as quoting and email, so forwarding teams can spend more time on customer advice and decisions that need their judgment.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sudhanshu-heda","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sudhanshu-heda.webp","topics":["artificial-intelligence","supply-chain","ai-agents","ai-adoption"],"audiences":[],"verdict":"Sudhanshu Heda is most useful for practical thought leadership on preparing freight forwarding desks for AI adoption.","best_for":"Freight technology brands needing practical thought leadership about AI adoption for forwarding desks.","not_for":"Consumer lifestyle campaigns and ready-made creator sponsorship packages.","takeaways":["Two pricers can quote the same lane differently when rates are scattered.","He says written procedures, organized data access, and saved hours and cost come before AI.","Glottis reports quoting 3.4 times faster; Logistic Integrators processes three times as many inquiries."],"check_first":"Confirm whether they have a sponsorship package and audience demographics.","main_ideas":["Fix the desk before automating it","Automate the routine inbox so forwarders can work as consultants","Vendors carry part of the blame when AI disappoints buyers","Freight is not a 'single-turn' task, and Heda says the technology is still far out","Prove the argument with a named customer and one measured number"],"partnership_formats":[],"partnership_url":null,"brands":["Sidecar","British International Freight Association (BIFA)","Glottis Limited","Logistic Integrators (I) Pvt Ltd","LINK Logistics International Network","The International Air Cargo Association (TIACA)"],"posts_cited":11,"latest_post":"2026-10-09","similar":[],"engagement":{"posts":8,"median_reactions":18,"median_comments":0,"checked":"2026-11-02"}},{"id":"sudharshan-inbaraj","name":"Sudharshan Inbaraj","url":"https://b2binfluencer.marketing/creators/sudharshan-inbaraj/","markdown_url":"https://b2binfluencer.marketing/creators/sudharshan-inbaraj.md","descriptor":"Sudharshan Inbaraj runs Meta Ads campaigns for e-commerce businesses, sharing campaign results and discussing creative testing, targeting, and optimization. They have also explored AI tools for producing video ads.","linkedin_followers":1801,"linkedin_url":"https://www.linkedin.com/in/sudharshan-inbaraj","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sudharshan-inbaraj.webp","topics":["artificial-intelligence","ecommerce","paid-ads","meta-ads","ecommerce-marketing","performance-marketing"],"audiences":["ecommerce-brands"],"verdict":"Most useful for Meta Ads campaign management and reporting for e-commerce and digital product sellers.","best_for":"Digital product sellers wanting a modest budget Meta Ads test judged on cost per purchase.","not_for":"Consumer brands seeking sponsored content series with large reach or brand awareness campaigns.","takeaways":["One post reports 51 purchases at ₹55 each after adding a Catalog Ad.","Another reports 37 purchases over seven days using strong creatives and simple targeting.","A 16-day eBook store campaign had ₹143 cost per purchase."],"check_first":"Ask for recent results on comparable campaigns and any audience demographics before contacting.","main_ideas":["Creatives and iteration do the work, not detailed targeting","Report results as numbers, and compare them to the market","Build on a campaign that already works instead of rebuilding it","The same structure carries over to digital products","AI video generation as a way to cut creative production cost"],"partnership_formats":[],"partnership_url":null,"brands":["Creatify AI","Chanto Solutions"],"posts_cited":11,"latest_post":"2026-09-29","similar":[],"engagement":null},{"id":"sundeep-sanghavi","name":"Sundeep Sanghavi","url":"https://b2binfluencer.marketing/creators/sundeep-sanghavi/","markdown_url":"https://b2binfluencer.marketing/creators/sundeep-sanghavi.md","descriptor":"Sundeep Sanghavi is a tech entrepreneur and investor who works on VideoForce.ai, using AI to find and repurpose real creator videos into performance ads.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/sundeepsanghavi","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/sundeep-sanghavi.webp","topics":["artificial-intelligence","paid-ads","ai-in-marketing","performance-marketing","creator-marketing"],"audiences":[],"verdict":"Sundeep Sanghavi is most useful for using AI to find and repurpose real creator videos into performance ads.","best_for":"Consumer or DTC brands with paid UGC libraries seeking better ad creative hit rates.","not_for":"Briefs needing a named on-camera creator, ambassador, or guaranteed audience scale.","takeaways":["Use AI to improve real creator content, not to invent people.","The best ad moments are already in footage brands paid for.","One FITNESS SF ad reported 2.01% CTR and $0.79 CPC, with little context."],"check_first":"Confirm whether they offer a sponsorship package or only VideoForce.ai vendor services.","main_ideas":["Use AI to improve real creator content, not to invent people","The best ad moments are already in footage brands paid for","Performance isn't broken; creative systems are","Creator sourcing is a matching problem, not a volume problem","Activate the video library a brand already owns"],"partnership_formats":["Free first multi-creator ad from existing UGC","Free Highlights extraction from existing video","AI-led creator sourcing for paid and organic content"],"partnership_url":"https://lnkd.in/eB9NQ-qZ","brands":["VideoForce.ai","Carrera Eyewear","Smith Optics","Thrive Digital","Fitness SF","DX.Partners"],"posts_cited":10,"latest_post":"2026-08-25","similar":[],"engagement":{"posts":8,"median_reactions":27,"median_comments":2,"checked":"2026-11-02"}},{"id":"sushanth-raman","name":"Sushanth Raman","url":"https://b2binfluencer.marketing/creators/sushanth-raman/","markdown_url":"https://b2binfluencer.marketing/creators/sushanth-raman.md","descriptor":"Sushanth Raman works at Pallet on AI tools for supply-chain and logistics operations, and shares perspectives on product development and building the company.","linkedin_followers":15853,"linkedin_url":"https://www.linkedin.com/in/sushanth-raman","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","supply-chain"],"audiences":[],"verdict":"Sushanth Raman is most useful for concrete examples of AI agents in supply chain and logistics operations.","best_for":"A B2B logistics software company wanting content on AI agents in supply chain operations.","not_for":"A broad business audience video campaign or high volume publishing commitment.","takeaways":["An agent may retrieve rates and prepare a quote, but should not create an order.","EDI connections can create durable network effects, making EDI one of the strongest standards.","AI coordination could make vertical integration more attractive in delivery."],"check_first":"Confirm audience demographics and recent post results for comparable topics before contacting them.","main_ideas":["AI agents should work across the systems operations teams already use","Enterprise agents need permissions matched to the actions they take","Old standards can become more valuable as agents connect more partners","AI could make controlling more stages of a supply chain more attractive","Company building means giving people room to own ambiguous work"],"partnership_formats":[],"partnership_url":null,"brands":["Pallet","NetSuite","CargoWise","SAP","Morgan Stanley","DoorDash"],"posts_cited":10,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":8,"median_reactions":115,"median_comments":4,"checked":"2026-11-02"}},{"id":"suzie-mccafferty","name":"Suzie McCafferty","url":"https://b2binfluencer.marketing/creators/suzie-mccafferty/","markdown_url":"https://b2binfluencer.marketing/creators/suzie-mccafferty.md","descriptor":"Suzie McCafferty founded Platinum Wave Franchising in 2008. The company helps businesses develop and grow franchise networks through consultancy, mentoring, franchisee recruitment, international development and staffing. McCafferty also describes PW Staffing as its executive recruitment division for senior roles in franchising.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/suzie-mccafferty-franchising","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/suzie-mccafferty.webp","topics":["recruiting"],"audiences":[],"verdict":"Suzie McCafferty is most useful for practical franchising advice on franchisee recruitment and network growth.","best_for":"Franchise consultancy workshops or content series on franchisee recruitment and network growth.","not_for":"A sponsored short-form video series with guaranteed audience demographics and fast territory-filling message.","takeaways":["A poorly matched franchisee can cost more than an empty territory.","Costs include management time, professional fees, relaunches, brand damage, and weaker neighbouring franchisee confidence.","Multi-unit franchising may help a strong franchisee take on more, but not every person or model."],"check_first":"Confirm recent LinkedIn audience and engagement data, plus documented evidence for employer, occupation, or seniority.","main_ideas":["The wrong franchisee costs more than an empty territory","Franchise advice should come from having run a franchise","Several services under one roof, supported by a circle of trust","Growth by giving proven franchisees more, with a caveat","Recognition belongs to the team, clients and peers"],"partnership_formats":["Seminar and event presenting","Conference prize donation and in-kind support","Advisory and consultancy engagements"],"partnership_url":null,"brands":["Platinum Wave Franchising","PW Staffing","British Franchise Association (BFA)","HSBC","Knights"],"posts_cited":10,"latest_post":"2026-10-07","similar":[{"id":"dan-collins","url":"https://b2binfluencer.marketing/creators/dan-collins/"}],"engagement":{"posts":8,"median_reactions":22,"median_comments":0,"checked":"2026-11-02"}},{"id":"tamas-kadar","name":"Tamas Kadar","url":"https://b2binfluencer.marketing/creators/tamas-kadar/","markdown_url":"https://b2binfluencer.marketing/creators/tamas-kadar.md","descriptor":"Tamas Kadar writes about fraud prevention and risk strategy at SEON, including how companies can detect coordinated fraud and manage risks from AI shopping agents.","linkedin_followers":29467,"linkedin_url":"https://www.linkedin.com/in/tomkadar","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tamas-kadar.webp","topics":["artificial-intelligence","leadership","startup","agentic-commerce"],"audiences":[],"verdict":"Most useful for practitioner content and webinars on fraud detection patterns and verification for AI shopping agents.","best_for":"B2B fraud-prevention, risk, AML or fintech brands wanting expert explainers, case studies or webinars.","not_for":"Consumer lifestyle, fashion or short-form video campaigns aimed at a broad general-shopping audience.","takeaways":["A 200-account sign-up ring was caught through four signals after device ID and IP linking failed.","The same battery level across 5,000 accounts helped expose a device farm.","AI shopping agents need verify-once, score-every-step treatment, adding friction only when needed."],"check_first":"Ask for audience breakdown and comparable session results; only a LinkedIn follower count is supplied.","main_ideas":["Any single fraud check can be passed, so detection depends on many signals read together","AI shopping agents need verify-once, score-every-step treatment rather than a block-or-allow decision","Fraud teams sit on data that can grow revenue and should use friction selectively","Fraud has moved to places identity checks do not look","Building the company deliberately is part of the public argument"],"partnership_formats":[],"partnership_url":null,"brands":["SEON","Y Combinator"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":9,"median_reactions":69,"median_comments":4,"checked":"2026-11-02"}},{"id":"tim-bohn","name":"Tim Bohn","url":"https://b2binfluencer.marketing/creators/tim-bohn/","markdown_url":"https://b2binfluencer.marketing/creators/tim-bohn.md","descriptor":"Tim Bohn focuses on enterprise marketing operations, especially governing web forms and lead capture so businesses can improve data quality, manage consent, and keep marketing systems working reliably.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/bohntim","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tim-bohn.webp","topics":["artificial-intelligence","b2b-marketing","ai-in-marketing","marketing-operations","first-party-data"],"audiences":[],"verdict":"Useful for enterprise lead capture governance content or consulting, not broad reach.","best_for":"B2B martech or marketing operations brand wanting governance content or consulting.","not_for":"Consumer, retail, or broad-audience awareness campaigns buying reach or follower count.","takeaways":["Scattered forms make consent changes hard to roll out across regions.","Inconsistent fields weaken reporting, integrations, and attribution for marketing systems.","AI and personalization built on bad data scale the chaos faster."],"check_first":"Confirm audience demographics, engagement results, and partnership terms before contacting them.","main_ideas":["Most teams don't have a platform problem — they have a discipline problem","AI doesn't fix bad data — it scales the chaos faster","Five named risks that turn the governance argument into a checklist","Three ways to manage enterprise web forms, and why the third changes platform migrations","Regulation is the forcing event that exposes an unmanaged form estate"],"partnership_formats":[],"partnership_url":null,"brands":["Formulayt"],"posts_cited":8,"latest_post":"2026-10-07","similar":[{"id":"debra-baker","url":"https://b2binfluencer.marketing/creators/debra-baker/"},{"id":"yong-s-kim","url":"https://b2binfluencer.marketing/creators/yong-s-kim/"}],"engagement":{"posts":9,"median_reactions":9,"median_comments":0,"checked":"2026-11-02"}},{"id":"tim-hillison","name":"Tim Hillison","url":"https://b2binfluencer.marketing/creators/tim-hillison/","markdown_url":"https://b2binfluencer.marketing/creators/tim-hillison.md","descriptor":"Tim Hillison is a go-to-market executive who helps engineering-led startups and mid-market companies build GTM systems, bring revenue teams together, and scale with AI.","linkedin_followers":42279,"linkedin_url":"https://www.linkedin.com/in/timhillison","youtube_url":null,"photo_url":null,"topics":["artificial-intelligence","agentic-ai","ai-adoption","b2b-saas"],"audiences":[],"verdict":"Most useful for explaining how AI and revenue teams can work as a connected go-to-market system.","best_for":"B2B SaaS GTM or revenue platform campaigns that need a systems argument, not a feature announcement.","not_for":"Developer tooling build-along series needing runnable code, benchmarks, and API-level engineering guidance.","takeaways":["An AI assistant processed 816 event registrations, ranked prospects, and drafted follow-ups.","It sent nothing and changed no CRM records without approval.","A net-retention figure raised questions about forecasts, customer behavior, and economics."],"check_first":"Confirm audience breakdown, rates, lead times, exclusivity, content approval, and performance reporting.","main_ideas":["The AI paradox: more capable teams, a less connected company","AI should carry the work; a person should carry the judgment","Revenue is a company outcome, not a department's","Measure the advantage you are building, not just the revenue you booked","Building something is not the same as building something people want"],"partnership_formats":["Benchmark or tool comparison post","Workflow case study with an AI product"],"partnership_url":null,"brands":["Entry Point 1","Icypeas","Viktor","GTM Partners","Microsoft","PayPal","Visa","PwC Digital","Cognizant Digital Business"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":8,"median_reactions":241,"median_comments":66,"checked":"2026-11-02"}},{"id":"tosca-lahiri","name":"Tosca Lahiri","url":"https://b2binfluencer.marketing/creators/tosca-lahiri/","markdown_url":"https://b2binfluencer.marketing/creators/tosca-lahiri.md","descriptor":"Tosca Lahiri works on marketing and SEO for construction and trade businesses. Their posts focus on helping these businesses improve local search visibility, make their websites clearer and more credible, and attract enquiries.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/toscalahiri","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tosca-lahiri.webp","topics":["artificial-intelligence","seo","ai-search-visibility"],"audiences":[],"verdict":"Tosca Lahiri is most useful for practical marketing and SEO advice for construction and trade businesses.","best_for":"A construction marketing agency or UK contractor campaign on digital credibility and local visibility.","not_for":"Consumer electronics lifestyle campaigns, product unboxings, mass-market reach, or non-construction audiences.","takeaways":["Procurement teams may search a contractor before inviting a quote, so credibility signals matter.","A five-minute local visibility check can help businesses review their own online presence.","Construction supply chain client improved via brand, website, SEO, social and paid ads, not SEO alone."],"check_first":"Confirm availability, terms, and any formal partnership formats before contacting them.","main_ideas":["Digital foundations must be durable, not disposable","Local search visibility is a non-negotiable prerequisite for securing contracts","Businesses must be explicit to succeed in the age of AI and modern lead generation","Growth requires an integrated digital ecosystem, not a single fix"],"partnership_formats":[],"partnership_url":null,"brands":["WickedSpider"],"posts_cited":8,"latest_post":"2026-10-07","similar":[],"engagement":{"posts":7,"median_reactions":1,"median_comments":0,"checked":"2026-11-02"}},{"id":"tracy-nelson","name":"Tracy Nelson","url":"https://b2binfluencer.marketing/creators/tracy-nelson/","markdown_url":"https://b2binfluencer.marketing/creators/tracy-nelson.md","descriptor":"Tracy Nelson works on leadership development through Aspire Talent Group, sharing guidance and leading workshops for organizations and credit union leaders on building leadership skills, trust, and talent.","linkedin_followers":21925,"linkedin_url":"https://www.linkedin.com/in/tracy-nelson-sphr-cplp","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/tracy-nelson.webp","topics":["leadership","leadership-development"],"audiences":[],"verdict":"Tracy Nelson is most useful for practical leadership development content and workshops for managers and credit union leaders.","best_for":"A leadership development firm or credit union group seeking trust and talent development collaboration.","not_for":"Consumer-facing credit union or fintech member acquisition campaigns using short-form video and paid social.","takeaways":["Promoting a strong individual contributor into management requires new skills, not just a title.","Trust in immediate managers fell from 46% to 29% between 2022 and 2024.","Leadership development should send people away with one or two named moves, not inspiration."],"check_first":"Confirm follower industry, seniority, location and post impressions before contacting them.","main_ideas":["Promoting a strong individual contributor into management changes the skills required, not just the title","Trust in leaders is falling, and development is the mechanism that rebuilds it","Leadership development should send people away with one or two named moves, not inspiration","Development lands best when it is built around the setting leaders actually work in"],"partnership_formats":["Conference and league workshops","Sponsored leadership-development programming","Leadership planning days inside an organization"],"partnership_url":null,"brands":["Aspire Talent Group","Diamond Credit Union","Ohio Credit Union League","GRID Emerging Leaders","Velera"],"posts_cited":8,"latest_post":"2026-08-28","similar":[],"engagement":{"posts":6,"median_reactions":14,"median_comments":1,"checked":"2026-11-02"}},{"id":"valerie-perlowitz","name":"Valerie Perlowitz","url":"https://b2binfluencer.marketing/creators/valerie-perlowitz/","markdown_url":"https://b2binfluencer.marketing/creators/valerie-perlowitz.md","descriptor":"Valerie Perlowitz works in cybersecurity and supports women building careers and businesses in deep technology. Her posts describe speaking about AI, Zero Trust and critical infrastructure, organizing the WiCyS Florida community, and starting WiDTH, a LinkedIn group for women who own or want to own deep-tech companies.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/vperlowitz","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/valerie-perlowitz.webp","topics":["artificial-intelligence","cybersecurity","zero-trust"],"audiences":[],"verdict":"Valerie Perlowitz is most useful for cybersecurity speaking on AI and Zero Trust and community building.","best_for":"A cybersecurity vendor wanting a practitioner speaker and access to a state security community.","not_for":"A brand seeking paid personal LinkedIn sponsorship with fixed fees, guaranteed impressions, or tracked leads.","takeaways":["Valerie Perlowitz presented at InfoSec World 2025 on AI, Zero Trust, and critical infrastructure.","They started WiDTH, a LinkedIn group for women who own deep-tech companies.","WiCyS Florida activity includes monthly virtual meetings, quarterly Brunch Bytes, newsletter, and conference booth."],"check_first":"Confirm session deck or recording, event audience data, and current WiCyS Florida sponsorship terms.","main_ideas":["AI, Zero Trust, and critical infrastructure belong in one conversation","Women-owned deep-tech businesses should move from about 5% of the sector to 50% or more","Closing the gap requires an ecosystem, not just more founders","Recognition comes from sustained team work, not one good event","A community needs a predictable rhythm to hold members"],"partnership_formats":[],"partnership_url":null,"brands":["WiCyS Florida Affiliate","Women Owned Businesses in Deep Tech (WiDTH)","InfoSecWorld"],"posts_cited":11,"latest_post":"2026-07-06","similar":[],"engagement":{"posts":6,"median_reactions":10,"median_comments":0,"checked":"2026-11-02"}},{"id":"vatsal-shah","name":"Vatsal Shah","url":"https://b2binfluencer.marketing/creators/vatsal-shah/","markdown_url":"https://b2binfluencer.marketing/creators/vatsal-shah.md","descriptor":"Vatsal Shah writes about preparing factory data for AI, including how manufacturers can make plant-floor systems understandable and secure enough to use.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/vatsal12","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vatsal-shah.webp","topics":["artificial-intelligence","cybersecurity","industrial-ai"],"audiences":[],"verdict":"Vatsal Shah is most useful for explaining factory data readiness and governance before industrial AI projects.","best_for":"A vendor selling industrial data governance, plant data catalogs, or OT/SCADA access control.","not_for":"General AI thought leadership, consumer or non-industrial B2B campaigns, or verified reach promises.","takeaways":["Plant data is tracked less well than machines, with tags in Excel and firmware in SharePoint.","Start an AI agent with a small, measurable job before connecting it to a running factory.","Litmus Data Catalog took two years to build and validate."],"check_first":"Ask for recent results, audience data, and whether this is personal sponsorship or Litmus partner program.","main_ideas":["The data underneath AI is the constraint, so governance comes first","Give an AI agent a small, measurable job first","Plant data is the asset nobody was tracking","Plant knowledge is walking out the door, and the pace has compressed","Ask what you have given an agent access to"],"partnership_formats":[],"partnership_url":null,"brands":["Litmus","Databricks","Microsoft","Google Cloud","Amazon Web Services","Snowflake","Oracle","InfluxData","Tulip Interfaces"],"posts_cited":9,"latest_post":"2026-10-07","similar":[{"id":"martin-weber","url":"https://b2binfluencer.marketing/creators/martin-weber/"}],"engagement":{"posts":8,"median_reactions":32,"median_comments":5,"checked":"2026-11-02"}},{"id":"vincent-plassard","name":"Vincent Plassard","url":"https://b2binfluencer.marketing/creators/vincent-plassard/","markdown_url":"https://b2binfluencer.marketing/creators/vincent-plassard.md","descriptor":"Vincent Plassard shares practical advice on account-based marketing (ABM), including how to choose target accounts, tailor campaigns to buying signals, and reduce delays between marketing and sales. His posts describe running ABM at Userled.","linkedin_followers":10789,"linkedin_url":"https://www.linkedin.com/in/vincentplassard","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vincent-plassard.webp","topics":["artificial-intelligence","sales","b2b-marketing","ai-in-marketing","account-based-marketing"],"audiences":["b2b-marketing-leaders"],"verdict":"Vincent Plassard is most useful for practical ABM guidance on targeting, signals, and marketing-sales handoffs.","best_for":"B2B marketing technology company seeking practitioner content on scaling ABM relevance.","not_for":"Paid sponsorship promoting mass AI asset generation for SMB generalist audiences.","takeaways":["ABM delays are queues where stages wait on calendars, not slow people.","At Userled, Tier 1 is US companies of 500 to 5,000 using 6sense or Demandbase.","AI should preserve account relevance as lists grow, not produce more near-identical assets."],"check_first":"Confirm documented audience profile and whether any sponsorship or partnership offer exists.","main_ideas":["Remove ABM queues; don’t blame the people in them","Use AI to preserve relevance, not just produce more","Keep account decisions deliberate and assign every signal an owner","Use moments customers already care about to make outreach timely","Make customer advocacy a connected program, not a one-off ask"],"partnership_formats":[],"partnership_url":null,"brands":["Userled"],"posts_cited":8,"latest_post":"2026-10-08","similar":[],"engagement":{"posts":4,"median_reactions":66,"median_comments":15,"checked":"2026-11-02"}},{"id":"vinod-sreedharan","name":"Vinod Sreedharan","url":"https://b2binfluencer.marketing/creators/vinod-sreedharan/","markdown_url":"https://b2binfluencer.marketing/creators/vinod-sreedharan.md","descriptor":"Vinod Sreedharan writes about AI security and governance, arguing that risk often lies in the systems around a model—such as data handoffs, inference endpoints, testing, and oversight. Their posts also address geopolitical risk and business supply chains.","linkedin_followers":1442,"linkedin_url":"https://www.linkedin.com/in/vinod-sreedharan-linkin","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/vinod-sreedharan.webp","topics":["artificial-intelligence","supply-chain","cybersecurity","ai-governance","ai-security","supply-chain-risk"],"audiences":[],"verdict":"They are most useful for business-oriented thought leadership on AI security, governance, and operational risk.","best_for":"An enterprise AI governance software company seeking thought leadership for security, risk, and compliance leaders.","not_for":"Consumer lifestyle endorsements, broad-reach product demos, or ready-made sponsorship packages.","takeaways":["AI risk can sit in data handoffs, inference endpoints, testing, and oversight.","One post traces AI security through data sourcing, labeling, retraining, and release.","Geopolitical risk includes disruptions such as sanctions and regulatory shifts."],"check_first":"Confirm collaboration format, channel, terms, audience reach, and inquiry route.","main_ideas":["Operational AI Risk: Vulnerabilities in the Data Handoffs","Strategic Realignment: Navigating Geopolitical Volatility","AI Market Dynamics: The Primacy of Price and Procurement","Supply Chain Sovereignty as Governance"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-06","similar":[{"id":"afzal-rehman","url":"https://b2binfluencer.marketing/creators/afzal-rehman/"}],"engagement":null},{"id":"wendy-covey","name":"Wendy Covey","url":"https://b2binfluencer.marketing/creators/wendy-covey/","markdown_url":"https://b2binfluencer.marketing/creators/wendy-covey.md","descriptor":"Wendy Covey is an industrial B2B marketing professional associated with TREW Marketing. She hosts or presents Content Marketing, Engineered, where she discusses marketing to engineers and manufacturing companies, including thought leadership, LinkedIn strategy, and technical buying.","linkedin_followers":7340,"linkedin_url":"https://www.linkedin.com/in/wendycovey","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/wendy-covey.webp","topics":["artificial-intelligence","leadership","b2b-marketing"],"audiences":[],"verdict":"Wendy Covey is most useful for industrial B2B marketing thought leadership on reaching engineers and technical buyers.","best_for":"A B2B marketing agency thought leadership campaign on reaching engineers and technical buyers.","not_for":"A product demand generation campaign aimed at specifying engineers and direct pipeline.","takeaways":["Interview and support subject-matter experts instead of expecting them to create all content.","Use AI to speed research, but do not mistake it for human trust.","Give buyers useful information before they are ready to talk to sales."],"check_first":"Confirm terms, deliverables, sponsorship policy, and audience job function before committing.","main_ideas":["Let experts contribute their knowledge without making them become full-time content creators","Use AI to speed up research, but do not mistake it for human trust","Give buyers useful information before they are ready to talk to sales","Build marketing around technical buyers, and connect it to business priorities","Peer exchange helps people make better decisions in specialized work"],"partnership_formats":[],"partnership_url":null,"brands":["National Instruments","TREW Marketing","Agency Mastery","Industrial Marketing Summit"],"posts_cited":9,"latest_post":"2026-10-05","similar":[],"engagement":{"posts":8,"median_reactions":17,"median_comments":0,"checked":"2026-11-02"}},{"id":"wolf-schoettner","name":"Wolf Schoettner","url":"https://b2binfluencer.marketing/creators/wolf-schoettner/","markdown_url":"https://b2binfluencer.marketing/creators/wolf-schoettner.md","descriptor":"Wolf Schoettner works with aerospace and defense companies on business development, opportunity qualification, and readiness for defense contracts. His posts explain practical frameworks for deciding which opportunities to pursue and what companies need to deliver.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/wolf-schoettner","youtube_url":null,"photo_url":null,"topics":["supply-chain","business-development"],"audiences":[],"verdict":"Wolf Schoettner is most useful for aerospace and defense business development, opportunity qualification, and defense contract readiness.","best_for":"A campaign for a defense technology company improving its business development pipeline.","not_for":"Consumer brands or general business software vendors seeking mass awareness campaigns.","takeaways":["Slow decisions are still decisions, using the OODA loop to show where organizations stall.","Separate an opportunity's stage from the optimism around it before deciding to pursue.","A technically capable company is not automatically a qualified defense supplier."],"check_first":"Ask for recent audience results or a documented audience survey relevant to the brief.","main_ideas":["Slow decisions are still decisions: the OODA argument","Separate the stage of an opportunity from the optimism around it","The funnel measures conversion; the flywheel explains cumulative advantage","Readiness is what you can move and sustain, not only what you own","A technically capable company is not automatically a qualified defense supplier"],"partnership_formats":[],"partnership_url":null,"brands":["AviaiQ LLC","AviaiQ Europe","International Institute for Strategic Studies"],"posts_cited":8,"latest_post":"2026-10-07","similar":[{"id":"nicolas-sauvage","url":"https://b2binfluencer.marketing/creators/nicolas-sauvage/"}],"engagement":{"posts":8,"median_reactions":3,"median_comments":0,"checked":"2026-11-02"}},{"id":"yannick-kpodar","name":"Yannick Kpodar","url":"https://b2binfluencer.marketing/creators/yannick-kpodar/","markdown_url":"https://b2binfluencer.marketing/creators/yannick-kpodar.md","descriptor":"Yannick Kpodar builds Full Stack CEO, a founder-focused community and podcast featuring experienced operators discussing practical challenges in B2B SaaS, including product, AI, go-to-market, and sales hiring.","linkedin_followers":13432,"linkedin_url":"https://www.linkedin.com/in/yannickkpodar","youtube_url":"https://www.youtube.com/channel/UCs-UGBvuO8ncH3q5AC4EdqA","photo_url":"https://b2binfluencer.marketing/assets/avatars/yannick-kpodar.webp","topics":["artificial-intelligence","leadership","sales","go-to-market","b2b-saas"],"audiences":[],"verdict":"Yannick Kpodar is most useful for grounded B2B SaaS founder talks on sales hiring, product, AI, and go-to-market.","best_for":"A B2B SaaS company or campaign focused on sales hiring and leadership.","not_for":"A brief needing large consumer reach or short-term direct-response performance does not fit.","takeaways":["First sales hire depends on whether company must discover, repeat, or build a sales team.","Product-market fit is the dividing line between learning and scaling, not product-customer fit.","Have customer and ideal-customer conversations before building anything."],"check_first":"Confirm audience composition, podcast download figures, and sponsorship terms before contacting them.","main_ideas":["The first sales hire is a question about what work needs doing, not about job titles","Product-market fit is the dividing line between learning and scaling, and product-customer fit is not the same thing","Have the customer and ideal-customer conversations before building anything","Advice should be delivered while working on a founder's real product, not in the abstract","Founder burnout and stamina are operating problems to be managed openly"],"partnership_formats":[],"partnership_url":null,"brands":["Full Stack CEO"],"posts_cited":10,"latest_post":"2026-08-11","similar":[],"engagement":{"posts":7,"median_reactions":26,"median_comments":8,"checked":"2026-11-02"}},{"id":"yong-s-kim","name":"Yong S. Kim","url":"https://b2binfluencer.marketing/creators/yong-s-kim/","markdown_url":"https://b2binfluencer.marketing/creators/yong-s-kim.md","descriptor":"Yong S. Kim writes about improving sales systems and putting AI to practical use in healthcare SaaS teams, with a focus on process, data, coaching, and repeatable workflows.","linkedin_followers":6937,"linkedin_url":"https://www.linkedin.com/in/yongskim","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/yong-s-kim.webp","topics":["artificial-intelligence","sales","healthcare","sales-coaching"],"audiences":["sales-leaders"],"verdict":"Most useful for assessing sales systems and AI readiness before choosing tools.","best_for":"Healthcare SaaS teams with 30 to 60 sales people considering a diagnostic or advisory engagement.","not_for":"AI sales-tool vendors seeking sponsored product launches to general B2B SaaS audiences.","takeaways":["AI multiplies a sales process instead of repairing it.","Fix the system under the funnel before buying more leads, tools, or headcount.","AI adoption is a workflow problem, not a tool problem."],"check_first":"Confirm commercial terms, audience demographics, and engagement data before treating this as a paid sponsorship.","main_ideas":["AI multiplies a sales process instead of repairing it","Fix the system under the funnel before buying more leads, tools, or headcount","AI adoption is a workflow problem, not a tool problem","Define what a good lead is before switching on AI lead scoring","The call library is an unmined asset, and a manager has to act on the signal"],"partnership_formats":[],"partnership_url":null,"brands":[],"posts_cited":11,"latest_post":"2026-10-02","similar":[],"engagement":{"posts":9,"median_reactions":6,"median_comments":0,"checked":"2026-11-02"}},{"id":"zach-wright","name":"Zach Wright","url":"https://b2binfluencer.marketing/creators/zach-wright/","markdown_url":"https://b2binfluencer.marketing/creators/zach-wright.md","descriptor":"Zach Wright works at Syft AI on AI-assisted B2B sales prospecting. Their posts explain how to identify companies with a timely reason to buy and turn that evidence into sales outreach and managed outbound.","linkedin_followers":null,"linkedin_url":"https://www.linkedin.com/in/zachwrightsyft","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/zach-wright.webp","topics":["artificial-intelligence","sales"],"audiences":[],"verdict":"Useful for practical ways to assess AI-assisted B2B sales prospecting and account-selection systems.","best_for":"A B2B sales-tech company planning thought leadership on agentic AI for SDR teams.","not_for":"A consumer wellness brand seeking short-form video to drive impulse purchases from a broad lifestyle audience.","takeaways":["A reason to reach out should be openable and dated.","Chat-window AI is not the same as an agentic workflow.","TAM is a planning number, not the working list."],"check_first":"Confirm whether the sponsor competes with Syft AI and how Zach Wright's Syft AI role is disclosed.","main_ideas":["A reason to reach out should be openable and dated","Chat-window AI is not the same as an agentic workflow","TAM is a planning number, not the working list","Someone has to own the standard for GTM AI operations","Managed outbound is meant to finish the last 10%"],"partnership_formats":[],"partnership_url":null,"brands":["Syft AI","RevGenius","SDR Leaders of USA"],"posts_cited":8,"latest_post":"2026-10-01","similar":[],"engagement":{"posts":7,"median_reactions":8,"median_comments":1,"checked":"2026-11-02"}},{"id":"ziad-ahmed","name":"Ziad Ahmed","url":"https://b2binfluencer.marketing/creators/ziad-ahmed/","markdown_url":"https://b2binfluencer.marketing/creators/ziad-ahmed.md","descriptor":"Ziad Ahmed is a marketing executive and founder of JUV Consulting, a youth-focused consulting firm acquired by United Talent Agency. Ahmed’s work includes Gen Z-led brand campaigns, cultural partnerships and community events such as ZCON.","linkedin_followers":22230,"linkedin_url":"https://www.linkedin.com/in/ziad-ahmed","youtube_url":null,"photo_url":"https://b2binfluencer.marketing/assets/avatars/ziad-ahmed.webp","topics":["circular-economy","community-building"],"audiences":["marketing-leaders"],"verdict":"Best for Gen Z co-created campaigns, cultural partnerships, and live community events through JUV/UTA team.","best_for":"Consumer brands or agencies wanting authentic Gen Z campaign with co-creation and real-world moment.","not_for":"Brands wanting a single sponsored personal post with fixed rate, reach guarantee, or sales target.","takeaways":["&Coach: team brought 15 creatives and Coach's global CMO to develop campaign in under two days.","Coachtopia: circular-economy brand reworked supply chain, design and community with Gen Z contributors.","method x Bad Bunny: activation built around concertgoers' bathroom rituals and island-connected creators."],"check_first":"Confirm team-delivered process, audience demographics, and any campaign delivery results before contacting.","main_ideas":["Give young people a role in making the work","Build for community, not just reach","Make cultural partnerships fit their place","Show how sustainability works in practice"],"partnership_formats":["Co-created brand campaigns","Product and retail partnerships","Event sponsorship and community programming","Cross-brand partnership brokering","Creator and talent convening","Entertainment and culture launches"],"partnership_url":null,"brands":["United Talent Agency","JUV Consulting","Coach","Spotify","Vans","method products pbc","Fujifilm","Left Handed Films","Gold House","Cosmopolitan"],"posts_cited":8,"latest_post":"2026-09-01","similar":[],"engagement":{"posts":8,"median_reactions":274,"median_comments":32,"checked":"2026-11-02"}},{"id":"zontee-hou","name":"Zontee Hou","url":"https://b2binfluencer.marketing/creators/zontee-hou/","markdown_url":"https://b2binfluencer.marketing/creators/zontee-hou.md","descriptor":"Zontee Hou works in content marketing, with a focus on strategy, measurement, and adapting existing material for different channels. Her LinkedIn posts describe workshops on measuring content marketing results, discuss marketing trends, and show how she develops content from source material. One post also identifies her as the author of a book, though the supplied material does not give its title.","linkedin_followers":6115,"linkedin_url":"https://www.linkedin.com/in/zonteehou","youtube_url":"https://www.youtube.com/channel/UCRynoIHQlqlAQ1JsJyj_gwA","photo_url":"https://b2binfluencer.marketing/assets/avatars/zontee-hou.webp","topics":["artificial-intelligence","content-marketing","ai-in-marketing"],"audiences":["b2b-marketers"],"verdict":"Most useful for B2B content marketing strategy, measurement, and adapting existing material for different channels.","best_for":"A B2B marketing agency running a webinar on measuring content marketing ROI.","not_for":"Consumer packaged goods high-reach influencer campaigns with Instagram, TikTok, and guaranteed impressions.","takeaways":["Useful data can shape editorial decisions and support conversion, not just vanity metrics.","Hou uses a book chapter to show adapting source material for different channels.","One post summarizes another person's experiment on long-tail keywords and generative-AI visibility."],"check_first":"Confirm LinkedIn follower demographics, average reach or engagement, and webinar attendance figures before contacting.","main_ideas":["Measure content by what it helps a team decide and achieve","Adapt existing material to each channel without losing its substance","Treat AI-era marketing as a question worth testing and debating"],"partnership_formats":["Sponsored brand-partner content for marketing software","Podcast and panel guest appearances","Workshops and training sessions"],"partnership_url":null,"brands":["Agorapulse","American Marketing Association","BeanCast"],"posts_cited":8,"latest_post":"2026-09-21","similar":[],"engagement":{"posts":6,"median_reactions":13,"median_comments":2,"checked":"2026-11-02"}}]