# Ziad Ahmed

Ziad Ahmed is a marketing executive and founder of JUV Consulting, a youth-focused consulting firm acquired by United Talent Agency. Ahmed’s work includes Gen Z-led brand campaigns, cultural partnerships and community events such as ZCON.

- Profile: https://b2binfluencer.marketing/creators/ziad-ahmed/
- LinkedIn: https://www.linkedin.com/in/ziad-ahmed
- LinkedIn followers: 22,230
- Median of last 8 posts: 274 reactions, 32 comments (checked 2026-11-02)
- Topics: circular-economy, community-building
- Based on 8 dated posts, latest 2026-09-01

## Summary

Best for Gen Z co-created campaigns, cultural partnerships, and live community events through JUV/UTA team.

- Best for: Consumer brands or agencies wanting authentic Gen Z campaign with co-creation and real-world moment.
- Not for: Brands wanting a single sponsored personal post with fixed rate, reach guarantee, or sales target.
- Check first: Confirm team-delivered process, audience demographics, and any campaign delivery results before contacting.

### Takeaways

- &Coach: team brought 15 creatives and Coach's global CMO to develop campaign in under two days.
- Coachtopia: circular-economy brand reworked supply chain, design and community with Gen Z contributors.
- method x Bad Bunny: activation built around concertgoers' bathroom rituals and island-connected creators.

## Main ideas

- **Give young people a role in making the work**: Ahmed presents Gen Z as a source of expertise and creative direction, not just a target audience. In his account, involving young contributors early can change the work itself.
- **Build for community, not just reach**: Ahmed argues that convenience can crowd out the relationships and shared spaces people need. He sees gatherings and shared rituals as ways to create connection, rather than treating people only as an audience to reach.
- **Make cultural partnerships fit their place**: Ahmed’s examples emphasize starting with how people actually behave in a specific setting, then building an activation around that context. The cultural connection matters more than simply attaching a brand to a prominent event.
- **Show how sustainability works in practice**: Ahmed points to changes in supply chain, design and community as more meaningful than a broad sustainability message. His post presents Coachtopia as an example, while directing readers to a docuseries about its circularity efforts.

## Work to read

- [Coachtopia: a circular-economy luxury brand built with Gen Z](https://www.linkedin.com/posts/ziad-ahmed_the-road-to-circularity-episode-1-making-activity-7157455812657840128-PIpN)
- [&Coach: co-creating a global campaign with Gen Z in four months](https://www.linkedin.com/posts/ziad-ahmed_genz-activity-7485081625706344448-NhoS)
- [method x Bad Bunny: turning concert bathrooms into “besties del baño”](https://www.linkedin.com/posts/ziad-ahmed_superbowl-badbunny-grammys-activity-7427038759621197824-kxbM)
- [ZCON: a conference built by and for Gen Z](https://www.linkedin.com/posts/ziad-ahmed_thanksgiving-activity-7398747900064980992-AyhY)
- [JUV Consulting acquired by United Talent Agency](https://www.linkedin.com/posts/ziad-ahmed_uta-buys-gen-z-focused-marketing-firm-juv-activity-7169440971372351488-mcoX)
- [Fortune Daily: why every brand is a media company now](https://www.linkedin.com/posts/ziad-ahmed_genz-media-marketing-activity-7495103130938785792-wlCh)
- [The “intimacy recession”: community as a marketing priority](https://www.linkedin.com/posts/ziad-ahmed_knicksinfive-tonyawards-govball-activity-7470545733738463233-s9jZ)
- [Ten years of JUV, UTA Iftar, and BAIT](https://www.linkedin.com/posts/ziad-ahmed_ally-activity-7444829316334542848-cYoA)

## Brand relationships

- **United Talent Agency** (employment)
- **JUV Consulting** (owned_business)
- **Coach** (client)
- **Spotify** (disclosed_partnership)
- **Vans** (client)
- **method products pbc** (client)
- **Fujifilm** (client)
- **Left Handed Films** (client)
- **Gold House** (disclosed_partnership)
- **Cosmopolitan** (disclosed_partnership)
- **Yahoo** (sponsor)
- **Invisalign** (sponsor)
- **L'Oréal** (sponsor)
- **RIVET** (sponsor)
- **Sour Jacks** (sponsor)

## Partnerships

Ziad Ahmed's partnership work runs through JUV Consulting, the youth-marketing firm he founded and which was acquired by United Talent Agency to form UTA Marketing's Next Gen Practice. Brands engage that team rather than booking Ahmed as an individual creator. Documented work includes co-created campaigns and product tie-ins with Coach (the Coachtopia circular-luxury line and the &Coach campaign), a method products sponsorship of Bad Bunny's Puerto Rico residency with a co-branded Fujifilm QuickSnap camera, the Coach–Spotify partnership the team brokered and announced at Cannes, and sponsorships of ZCON, the Gen Z conference Ahmed runs. The reviewed material contains no published sponsor policy, rate card, package specification, or partnership inquiry route, so a buyer should expect to open a conversation through UTA's Next Gen team rather than through a public booking form.

## Alternatives

- Sophie Kaufman: Sophie Kaufman is the stronger choice when the job is smaller, hands-on social and influencer execution rather than a Gen Z cultural campaign. Kaufman's own posts describe a freelance social media and marketing consultancy running organic social, paid social and influencer marketing for clients across insurance, nonprofits, retail and fashion, food and CPG, professional services and agency in-house work, with referrals driving much of the business. For a refillable home-care brand that already has a product story and needs a senior operator to build post-by-post content, manage paid support and coordinate creators, Kaufman offers direct execution without the agency layer Ziad Ahmed's work runs through. Kaufman also documents a first large out-of-home campaign for Kaufman Injury Law, expected to generate more than 1 million impressions weekly. That is useful proof when the brief values a founder-led service business or a regulated category.
- Amanda [Camanda] Miceli: Amanda Miceli is a better fit when the campaign is about building a founder or membership community, especially for women entrepreneurs, rather than reaching Gen Z consumers at scale. Miceli's posts describe BOLD Builder, a mastermind space for multifaceted women entrepreneurs to build personal and company brands, and a bootstrapped startup built from the ground up. The Startup Wisconsin post gives a public community-building moment and a conviction-led founder story. If the refillable home-care brand wanted a co-branded founder community, a cohort programme or a regional startup-facing launch, Miceli's documented mastermind and team-culture work would be closer to the ask than Ziad Ahmed's youth-marketing agency model. The post about a cohort transition also shows Miceli working through team miscommunication and client communication, which matters when a brand wants a community operator who will handle member onboarding and retention.
- Andy Beal: Andy Beal is the better choice when the brief is values-led, faith-based leadership or employee engagement inside a service business, not a Gen Z consumer campaign. Beal's posts describe buying a ServiceMaster franchise at 27, a training academy run by nuns, and a corporate plaque whose first objective was 'To Honor God in All We Do.' Beal's operating principle — people support what they help create — and the Convene member story point to leadership content, internal culture work and faith-based business audiences. If the refillable home-care brand wanted an internal launch around servant leadership, ethical operations or franchise and team engagement, Beal's documented experience is relevant. It is also a plausible comparator for a values-led founder story in a service category.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/