# Wendy Lieber

Wendy Lieber focuses on helping businesses generate more revenue from the customers, past conversations, and leads already in their CRM. Her posts emphasize assigning clear ownership, following up, segmenting contacts, and using content to restart sales conversations.

- Profile: https://b2binfluencer.marketing/creators/wendy-lieber/
- LinkedIn: https://www.linkedin.com/in/wendylieber
- LinkedIn followers: 7,678
- Topics: sales, content-marketing, content-strategy
- Based on 11 dated posts, latest 2026-09-30

## Summary

Wendy Lieber is most useful for CRM reactivation, sales-led content, and finding growth in existing contacts.

- Best for: B2B marketing agency building CRM reactivation and content strategy offers.
- Not for: Consumer wellness paid placement campaign needing high reach and audience engagement data.
- Check first: Confirm LinkedIn follower demographics, newsletter list figures, and prior webinar attendance data.

### Takeaways

- Assign one person to own CRM follow-up, segmentation, campaigns, and results.
- Call five customers and revisit stalled leads.
- Use objections from lost deals to shape content.

## Main ideas

- **The next million may already be in the CRM**: Lieber's central argument is that companies chase new leads while ignoring contacts who already showed interest: current customers, past customers, stalled deals, warm leads, and people who bought once and may buy again. These people raised a hand at some point, Lieber argues, so restarting the conversation is cheaper and faster than starting from nothing. The choice: examine opportunities already earned before adding another lead source, tool, platform, or tactic.
- **The CRM problem is ownership, not effort**: Where a CRM goes unused, Lieber argues, the problem is not laziness: sales and marketing each pursue their own priorities, leadership lacks visibility, and the database becomes something everyone touches but no one owns. The proposed fix is structural, not motivational: give one person responsibility for follow-up, segmentation, campaigns, and results. Only then, Lieber says, do dormant conversations restart and revenue become more consistent.
- **Sales creates oxygen; operational problems should not run the company**: Lieber argues that founders absorbed by operations can quietly stop selling, and that resuming sales action restores the options and momentum needed to solve everything else. Their method is deliberately small and concrete: set the operations mess aside for at least a day, call five past, current, or prospective customers, pull the leads sitting in the CRM, and ask someone to buy out loud. Lieber notes that "sales cures all" is debatable, but insists sales creates oxygen.
- **Closed-lost deals are content research**: Lieber treats deals that slipped away as buyer intelligence rather than a write-off. Lost deals reveal what buyers questioned, what they did not understand, and what made them hesitate; those clues should shape the content that exists before the next sales conversation even begins. The post credits the recurring CPR for Your CRM series and contributor C.R. Emmie, presenting the argument through a guest's work as well as Lieber's.
- **Marketing assets are part of what a company is worth**: Beyond current revenue, Lieber argues, website condition, CRM, content library, audience, brand foundation, and growth plans carry weight alongside financials when a company is evaluated. Strong assets make the opportunity easier to see; neglected ones add work, risk, and leverage for the buyer.

## Work to read

- [The gold already sitting in your CRM](https://www.linkedin.com/posts/wendylieber_one-of-the-biggest-opportunities-we-uncover-activity-7450606130474541056-iCrh)
- [It is your sales, stupid](https://www.linkedin.com/posts/wendylieber_its-your-sales-stupid-that-was-the-activity-7462586269278060545-Duzj)
- [Your next million is already in your CRM](https://www.linkedin.com/posts/wendylieber_sideofbacon-contentstrategy-crm-activity-7462203100544626688-ptgn)
- [How marketing assets shape company value in an acquisition](https://www.linkedin.com/posts/wendylieber_marketingstrategy-businessvaluation-mergersandacquisitions-activity-7485039000643362816-drLt)
- [Turn closed-lost deals into content clues](https://www.linkedin.com/posts/wendylieber_we-spend-so-much-time-chasing-new-opportunities-activity-7468366052758990848-Wx9A)

## Brand relationships

- **ContentBacon** (disclosed_partnership)
- **Side of Bacon** (owned_business)
- **CPR for Your CRM** (mention)

## Partnerships

No partnership or sponsorship offering is stated in Wendy Lieber's posts. They use LinkedIn to market their services: they invite readers to "Book time with me" to discuss CRM reactivation work, promote the newsletter, Side of Bacon, as a free playbook resource, and point to a recurring series titled CPR for Your CRM. These are routes to working with them or reading their material, not published partnership formats. The posts state no terms, deliverables, pricing, audience specifications, or sponsorship inquiry process. Ask Lieber for a rate card, media kit, sponsorship page, or details on accepted formats and how to inquire.

## Alternatives

- Omprakash Karuppanan: Choose Omprakash Karuppanan when the offer and audience are about deals already in progress, not contacts that have gone quiet. The published work targets enterprise SaaS and IT services teams running account-based marketing on HubSpot or Salesforce. It addresses a middle-of-funnel problem: deals that stall for reasons nobody has written down. The method is specific: read every sales call recording, webinar Q&A, and email thread attached to an open deal, then flag when a champion goes quiet, an objection gets buried, or a new stakeholder appears but is never tracked. Rank deals by cause: single-threaded, champion lost, no compelling event, buying-stage mismatch, sequence fatigue. A whitepaper can use a concrete number: in an audit of 31 stalled accounts, 17 had a trigger event in the previous 60 days and nobody acted on it. The material also draws a clear line between where AI helps (reading transcripts at scale, scoring signals, detecting patterns across thousands of conversations) and where it does not (deciding which three accounts to call this week), giving a webinar a real point of disagreement to work through. If the agency's audience is revenue operations or ABM leads who already hold CRM and call data, this is closer to their week than Wendy Lieber's dormant-contact argument.
- J. Abraham: Choose J. Abraham when the agency wants to sell the diagnosis before the campaign. The published work starts where clients actually begin: the requests are 'I need an EA,' 'I need somebody following up with these leads,' and 'I need someone to take this off my plate.' The argument is that those requests hide an ownership gap. The owner is selling, managing the team, and handling clients, while hundreds or thousands of dollars in opportunity sit untouched in the CRM because no one is accountable for it. A second post turns the same idea into a self-audit any reader can run: look at yesterday's calendar and separate what you still do because you are the best person for it from what you do simply because nobody else owns it. That makes a natural opening exercise for a webinar or first section of a whitepaper. The material is written for owners and leadership teams rather than marketing staff. For a shortlist built on 'who owns this,' J. Abraham supplies the framing more directly than Wendy Lieber's posts do.
- Faith Dowley: Faith Dowley is the stronger option when the difficult question is whether the spend did anything. The published material focuses on measurement and paid media. One company put $15,000 into LinkedIn ads across a full year and got impressions, clicks, and a click-through rate, but nobody could say what happened after the click. Another ran campaigns for two products at once; half the leads were wrong for both, and someone on the team manually logged every inbound call to work out where it came from. The stated fix sits upstream of the ads: build the tracking layer, connect the form to the CRM, and agree on what a qualified lead means before counting them. The material favours spending the first three weeks of an engagement on that work rather than producing a prettier report. A second post makes a case the agency can build an asset around: paid media works best as a warm-up layer that makes existing outbound conversations easier, not as a separate lead-generation motion. If the offer includes paid media, or the buyer has a strong outbound team, this speaks to the objection the agency will actually face in the room.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/