# Waleed Bin Wasim

Waleed Bin Wasim is a creative strategist who shares advice on Meta ads for ecommerce and DTC brands. Wasim's work focuses on how buyer beliefs, objections, ad creative and funnel stages affect performance.

- Profile: https://b2binfluencer.marketing/creators/waleed-bin-wasim/
- LinkedIn: https://www.linkedin.com/in/adswithwaleed
- LinkedIn followers: 1,990
- YouTube: https://www.youtube.com/channel/UCd7PoWKDWAD4ap4QByJHivg
- Topics: ecommerce, paid-ads, meta-ads, ecommerce-marketing, personal-branding, client-acquisition
- Based on 15 dated posts, latest 2026-09-29

## Summary

Waleed Bin Wasim is most useful for diagnosing Meta ad creative and funnel problems for ecommerce and DTC brands.

- Best for: DTC ecommerce brands or courses on Meta creative strategy and scaling stalls.
- Not for: Brands seeking platform mechanics, measurement methodology, automated infrastructure, or enterprise account governance.
- Check first: Confirm client results, spend detail, and third-party evidence before contacting them.

### Takeaways

- Creative starts with what the buyer already believes, not with the design.
- Before making more ads, define what each creative is supposed to prove.
- Read performance stage by stage instead of judging a creative by click-through rate alone.

## Main ideas

- **Creative starts with what the buyer already believes, not with the design**: Waleed Bin Wasim argues that weak ads and briefs describe the product, discount, or visual style, while strong ones start with the buyer's existing belief, the objection stopping action, a believable promise, proof that reduces doubt, and the type of buyer the ad will attract. A headline, visual, call to action, or test should each have a reason tied to buyer psychology.
- **Before making more ads, define what each creative is supposed to prove**: Wasim warns that brands often respond to weak performance by testing more hooks, designs, videos, statics, and UGC. That becomes activity rather than learning when nobody has defined what the creative is meant to prove. The five-part audit they repeat asks about buyer belief, objection, promise, proof, and signal.
- **Read performance stage by stage instead of judging a creative by click-through rate alone**: Wasim argues that a high click-through rate proves only that people clicked, not that they clicked with buying intent. They map common funnel breaks to different causes so marketers can diagnose the problem before changing campaign settings or creative.
- **Scaling often exposes a creative-funnel gap, not a lack of scaling tactics**: Wasim argues that when ROAS declines as spend rises, the first question should be whether the brand has creatives for every awareness level—not simply whether it needs more budget or campaign-structure changes. Different creative types do different jobs for cold and warm audiences.
- **Audience windows and breakdowns are practical levers for turning an account around**: Across their case-study posts, Waleed Bin Wasim treats audience structure as a hands-on skill: retargeting windows, lookalike audiences, stacked interests, and platform breakdowns by geography, gender, age, and placement. An account can get stuck retargeting only recent visitors without ever testing new audiences.
- **Marketers earn serious enquiries by showing judgment, not by posting tips**: Wasim's recurring point is that clients hire judgment, not information. Tips get saved, they argue, but thinking builds trust. Content should show how a marketer diagnoses a problem before a client books a call.
- **A first client comes from a narrow offer and visible proof of thinking**: For newer marketers, Waleed Bin Wasim argues that generic positioning makes them easy to ignore. They recommend choosing one niche, making the offer understandable quickly, treating the LinkedIn profile as a sales page, engaging before pitching, and sharing evidence of how the marketer thinks rather than pretending to have results.
- **Their positioning narrowed from broad marketing to creative strategy and buyer psychology**: Wasim describes a deliberate move from broad positioning around marketing strategy, Meta Ads, and ecommerce growth toward creative strategy, buyer psychology, ad angles, and hooks. They name the tension: discomfort about becoming too specific and uncertainty over whether people will understand the shift.

## Work to read

- [The 5-part creative audit: Buyer Belief → Objection → Promise → Proof → Signal](https://www.linkedin.com/posts/adswithwaleed_creative-audit-checklist-activity-7509091162411040768-F_1B)
- [Why ROAS fell when a hair care brand tried to scale — and the creative funnel behind it](https://www.linkedin.com/posts/adswithwaleed_waleedbinwasim-adswithwaleed-creativestrategy-activity-7510570308345581568-ekym)
- [Reading the CTR-to-purchase ladder: clicks that do not become sales](https://www.linkedin.com/posts/adswithwaleed_waleedbinwasim-adswithwaleed-metaads-activity-7493152983443038208-U_bQ)
- [Creative briefs should describe the buyer, not the design](https://www.linkedin.com/posts/adswithwaleed_waleedbinwasim-adswithwaleed-creativestrategy-activity-7492798829277347840-ZkP_)
- [A claimed scale case: about 5,300 purchases across three campaigns](https://www.linkedin.com/posts/adswithwaleed_your-attention-is-what-i-am-looking-for-activity-7220351062275194880-CLAn)
- [Pakistan case study: PKR 1.4M to 4.6M in one month on Facebook only](https://www.linkedin.com/posts/adswithwaleed_waleedbinwasim-localprivatelabel-localecommerce-activity-7035052019383975936-S-uV)
- [Why this creator narrowed their focus from broad marketing to creative strategy and buyer psychology](https://www.linkedin.com/posts/adswithwaleed_waleedbinwasim-adswithwaleed-linkedinpersonalbranding-activity-7509877812695105537-T6_a)
- [Tips versus judgment: what makes marketing content earn serious enquiries](https://www.linkedin.com/posts/adswithwaleed_waleedbinwasim-adswithwaleed-creativestrategy-activity-7490604555936768000-fgKG)
- [First-client playbook: niche, a ten-second offer and proof of thinking](https://www.linkedin.com/posts/adswithwaleed_waleedbinwasim-adswithwaleed-metaads-activity-7488798444292218880-9Rxx)

## Brand relationships

- **Unnamed travel bags brand** (client)
- **Unnamed hair care DTC brand** (client)
- **Unnamed outdoor equipment and clothing brand** (client)

## Partnerships

The nine LinkedIn posts document Waleed Bin Wasim selling their own creative-strategy and Meta Ads work directly to brands, but do not describe sponsorship formats, brand-partnership packages, rates, or an official partnership inquiry page. A July 2024 post offers to work with brands spending at least 500k on Meta Ads; it does not name a currency. A September 2026 post offers free creative strategy audits to three DTC brands that week, requested by comment or direct message. A February 2023 case study says they close engagements in person, and a September 2026 post describes reviewing a hair care brand's creative account and then locking the deal as its creative strategist. The posts do not state a disclosure policy, deliverable list, timeline, fee, or contract term, and do not show whether they accept sponsored content, affiliate deals, or paid posts. Brands should ask directly about partnership availability, terms, and the appropriate contact route; the visible routes are direct messages and comments on their LinkedIn posts.

## Alternatives

- Ujla Shakoor: Consider this practitioner when the course needs the lesson that a winning Meta ad becomes a business risk once it is the whole account, and that the fix is a pipeline of tested hooks, angles, customer problems, and formats rather than one hero creative. One post makes that argument directly; the other describes three years of work inside DTC brands on Meta Ads, creatives, campaigns, and scaling. That is the creative-supply half of a scaling stall: this is a relevant source for a module on what to test next when a single ad has been carrying spend, and for the same instructor decision in the campaign-fit section.
- Ali Chaudhary: Consider this practitioner when the module teaches Meta Ads as a customer acquisition system—business goal, offer, audience, creative, funnel, measurement, optimization—rather than as a creative craft, and covers what stays a media buyer's job while automation takes over execution. The two posts make those arguments: one frames boosting as a symptom of missing strategy and walks the acquisition chain; the other argues that Advantage+ does not make the media buyer irrelevant and lists the strategic questions still owed an answer. This is a systems-level frame for a high-level course aimed at platform mechanics and measurement decisions.
- Levi Steede: Consider this practitioner when the module defines creative diversity as expanded demand coverage—new personas, motivations, awareness levels, and promises—rather than more hooks on the same persona, and when the course wants an industry-level argument about what separates a real creative strategist from someone producing prompt-and-paste scripts. One post lays out a four-part diversity framework; the other argues that AI has produced a wave of thin strategists, describes training a designer through a scriptwriting course into a real strategist, and questions what agencies pay for that work. This is the critical, analytical voice a high-level course on creative strategy can use.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/