# Vladimir Mulhem

Vladimir Mulhem is building Voxelo, a product-visualization service that turns phone video into interactive 3D models for ecommerce product pages. Posts also describe how product photographers can add 3D to their existing work.

- Profile: https://b2binfluencer.marketing/creators/vladimir-mulhem/
- LinkedIn: https://www.linkedin.com/in/vmulhem
- LinkedIn followers: 8,747
- Topics: ecommerce
- Based on 9 dated posts, latest 2026-10-06

## Summary

Vladimir Mulhem is most useful for explaining phone video to interactive 3D product models for ecommerce.

- Best for: A 3D commerce technology company explaining visual product storytelling to ecommerce brands.
- Not for: A mass-market consumer launch needing broad Instagram or TikTok reach and guaranteed impressions.
- Check first: Ask for engagement performance, audience job titles, and an official partnership route.

### Takeaways

- Voxelo.ai 2.0 launch claims one video becomes a full 3D digital twin.
- Product photographers are the unlock for 3D, not its casualties.
- A garment was captured as a Gaussian splat from a 45-second phone video.

## Main ideas

- **Static images leave buyers guessing; interactive 3D closes the gap**: Mulhem argues that twenty years of better product visuals — more angles, lifestyle shots, video — improved how pages look without easing hesitation at checkout. Shoppers still return items that were not what they expected. The claimed payoff of interactive 3D is deliberately narrow: moving a buyer from "I think I want this" to "I know I want this." That's where they locate the format's value, not in novelty or visual polish.
- **Product photographers are the unlock for 3D, not its casualties**: Rather than pitching 3D against photography, Mulhem argues that photographers are best placed to produce it: they understand lighting and already spend a day in the studio with the product, so the same shoot can yield hero photographs and a 3D model. The commercial case follows: 3D is an additional format photographers can sell, not a replacement for their existing work. They address the trade audience in its own workflow terms, closing with questions about what would make them adopt 3D tomorrow and what is in the way.
- **What changed is practical access: a phone captures it, a browser runs it**: Mulhem argues that 3D matters now because barriers have fallen, not because the technology is new. Capture needs no specialist rig, and the result runs in a browser, so brands need no 3D skills or expensive studio. The launch post puts it plainly: "No 3D skills needed. No expensive studios. Just your phone and a few minutes". The demonstration post adds that a phone clip is enough to produce something photorealistic in a browser.
- **Announce progress, credit the builders, keep one closing line**: Across the posts, Mulhem announces progress openly and names contributors. The launch post credits the engineering to CTO Roman Bromidge, names co-founder Ben McKay, and thanks investors, customers, and the team; it gives the customer feedback period as the reason for the release. The sign-off, "dream big, build real, stay human," appears in more than one post, giving them a recognisable voice.

## Work to read

- [“I've watched ecommerce product pages evolve for 20+ years” — why 3D is finally practical](https://www.linkedin.com/posts/vmulhem_ive-watched-ecommerce-product-pages-evolve-activity-7450128306777182208-l_ta)
- [Voxelo.ai 2.0 launch — one video becomes a full 3D digital twin](https://www.linkedin.com/posts/vmulhem_manchester-start-up-brings-affordable-digital-activity-7419418864179896321-dFcE)
- [A Gaussian splat captured from a 45-second phone video](https://www.linkedin.com/posts/vmulhem_3dgs-gaussiansplatting-ecommerce-activity-7451917715906125824-iv0r)

## Brand relationships

- **Voxelo** (owned_business)
- **Be Positive Taylored Brand** (mention)

## Partnerships

Vladimir Mulhem's posts promote Voxelo, the 3D product-visualization product they are building; they do not offer paid placements, sponsored posts, affiliate terms or media-kit packages. One announces the Voxelo.ai 2.0 launch and credits co-founders Ben McKay and Roman Bromidge; another explains why product photographers are well placed to add 3D capture to existing shoots; the third shows a Gaussian-splat garment model captured from a 45-second phone video and credits the brand that made it. The closest thing to a partnership invitation is a direct question to product photographers about what would make them pick up 3D as a format—a community and customer-development prompt, not a defined commercial offer. The posts provide no rate card, deliverable spec or sponsorship policy. Buyers should ask directly about format, exclusivity and usage terms. The public links point to voxelo.ai for free product trials and to a Prolific North article about the launch; neither is a partner or media inquiry route.

## Alternatives

- Jeronimo Canale: Jeronimo Canale is a better choice when the campaign decision turns on the cost and delay of producing product visuals at scale, not on showing an interactive 3D layer. A post dated 12 January 2026 argues that “affordable” product photography hides a $200k-a-year cost in slower campaigns and that scaling brands should install visual infrastructure: a perfect digital twin of the product, so new campaigns do not need shipping, studio time, or reshoots. A post dated 6 October 2026 gives a conversion checklist for brands at $100K and $100M a year: make the value obvious, find the real reason customers buy, keep the ad promise through checkout, and offer a useful next step. For a 3D commerce platform selling to CPG or Shopify growth teams, that is the sharper opening when the buyer needs a creative-operations and conversion argument rather than a photographer-enablement story.
- Oubai Hendi: Oubai Hendi is a better choice when the campaign decision depends on AI-generated product media, multilingual social publishing, and AR try-on rather than a photographer-led 3D capture workflow. A post dated 13 November 2025 shares a CNN Business Arabic feature about twigBIG, generative AI, and a patented Digital Fitting Room for ecommerce and virtual spaces, emphasizing credible, human-centered AI and data behind the content. A post dated 23 June 2026 introduces Soshify, which photographs and videos products, writes captions, runs ecommerce social media, and publishes to 14 platforms, with claims of studio-quality output, 100+ languages, voice or chat control, and eventual autonomous marketing. For a 3D commerce platform selling to brands already thinking about AI content generation and virtual try-on, that is the closer match.
- Shmaya Grossbaum: Shmaya Grossbaum is a better choice when the buyer needs accurate, consistent product visualization for physical or industrial goods, especially Amazon listings and B2B catalogs. A post dated 29 April 2025 describes a client whose inventory arrived in the wrong color; instead of reshipping and rebooking a shoot, the visuals were revised digitally and delivered the same day, preserving listing accuracy and avoiding storage and downtime costs. A post dated 12 May 2025 shows a Canadian manufacturer with a 20-foot, multi-ton product; the response was nine aligned 3D rendered views per variation, with and without shadow, on white, for catalogs, spec sheets, sales pitches, and internal use. For a 3D commerce platform targeting Amazon sellers or industrial manufacturers, that is the more specific proof of speed and consistency.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/