# Victor Moen

Victor Moen runs affiliate programs for B2B SaaS companies, focusing on finding and recruiting partners and helping them generate sales.

- Profile: https://b2binfluencer.marketing/creators/victor-moen/
- LinkedIn: https://www.linkedin.com/in/victormoen
- YouTube: https://www.youtube.com/channel/UChcjzMjAims9PmD8ekGyzWw
- Topics: sales, recruiting, b2b-saas, affiliate-marketing
- Based on 16 dated posts, latest 2026-09-30

## Summary

Victor Moen is most useful for building outbound B2B SaaS affiliate recruitment and activation programs.

- Best for: A B2B SaaS company with margins and an in-house owner for a quarter-long affiliate program build.
- Not for: A brand seeking one sponsored LinkedIn post or a consumer, low-price product.
- Check first: Ask which reported results are verified and which examples are only hypothetical plans.

### Takeaways

- Treat affiliate growth as outbound recruitment, not an open sign-up.
- Never pitch the program in the first message; reply within minutes.
- Set commissions from your own allowable cost per acquisition.

## Main ideas

- **Treat affiliate growth as outbound recruitment, not an open sign-up**: Victor Moen argues that top affiliates aren’t shopping for new products to promote, so programs that simply add a sign-up link and wait attract weak partners. Instead, reverse-engineer the buyer journey, identify who already reaches that buyer, score prospects against set criteria, enrich their contact details and reach out on LinkedIn and email. They treat recruitment as a repeatable system with a measured pipeline, not a one-off campaign.
- **Never pitch the program in the first message; reply within minutes**: The first email has one job: get a reply. Victor Moen argues that asking a partner to join in the opening message creates too much friction, so sequences run three or four steps and end with a low-friction question, such as what it would take to partner up. Once someone replies, speed matters more than polish; a slow response wastes the interest the sequence created.
- **Set commissions from your own allowable cost per acquisition**: Victor Moen argues that a flat rate is a dead end: partners promote once and disappear. The payout ceiling should come from the brand’s own numbers, not a competitor’s advertised rate. Their formula for allowable cost per acquisition is lifetime value multiplied by one over the target lifetime-value-to-acquisition ratio. A tiered commission ladder should keep the average payout within that ceiling.
- **Pay different kinds of partner differently**: Victor Moen treats commission model as a fit decision, not a standard. Content sites that can’t wait through a long revenue-share cycle may need cost-per-lead, while freemium products with slow conversion may need an early payment tied to free signups to keep partners motivated before revenue arrives. They also argue for paying more for leads from high-value regions and less for those from low-value regions, and for flexibility when the right partner asks for a different structure.
- **The affiliate mix is wider than influencers and agencies**: Victor Moen argues that most SaaS companies rely on the two partner types they encounter first: paid LinkedIn influencers and friendly agencies. That leaves the most underused and cheapest categories untested. They list eight categories and explain how each should be paid, highlighting card-linked offers that reach business owners inside banking apps at no upfront cost, and performance media buyers who run paid traffic on the brand’s behalf for revenue share.
- **Recruit, activate, then audit and reactivate**: Victor Moen builds partner activation into the program rather than hoping it happens. New partners get a four-email welcome sequence covering onboarding and commission terms, promotion assets, the fastest route to a first sale, and an offer to check in with a partner manager. If they haven’t acted, follow-ups come at day 14 and day 30. Time-limited bonuses bring back dormant, high-potential partners, while regular audits remove low-quality and fraudulent accounts. They keep top performers close through shared channels, meetings and early product access, citing the claim that the top 20% of affiliates produce 80% of revenue.
- **Argue in public by writing plans for named companies**: Victor Moen’s signature format is the hypothetical engagement: if a specific company hired them, here’s the exact numbered playbook. Each post states the company’s situation, names the gap, then lays out six or seven steps as if delivering the work. It demonstrates how they would diagnose a program while serving as outreach to the company in question. They present the client work behind the plans through Affilial.com, an agency they describe as running affiliate programs for eight- and nine-figure SaaS brands.

## Work to read

- [The $10M B2B affiliate playbook](https://www.linkedin.com/posts/victormoen_saas-brands-pay-me-100kyear-to-run-their-activity-7483542105861079040-cgQd)
- [The 7-step affiliate acquisition handbook](https://www.linkedin.com/posts/victormoen_ive-added-10m-arr-from-b2b-affiliates-activity-7472549609718939649-ngpV)
- [The 2026 affiliate recruitment engine](https://www.linkedin.com/posts/victormoen_this-system-made-274-affiliate-opportunities-activity-7458538733995253760-k_J2)
- [The 8 types of affiliates most SaaS companies ignore](https://www.linkedin.com/posts/victormoen_every-saas-company-works-with-the-same-2-activity-7511070411217039361-qCHU)
- [If Close hired me to scale to $10M a year](https://www.linkedin.com/posts/victormoen_if-close-hired-me-to-scale-their-affiliate-activity-7450924785569665024-xll4)
- [If Attio hired me to build a $10M affiliate program](https://www.linkedin.com/posts/victormoen_if-attio-hired-me-to-build-a-10myear-affiliate-activity-7475443082151325696-NOqh)
- [PlusVibe’s affiliate program: a client result](https://www.linkedin.com/posts/victormoen_a-client-couldnt-believe-his-june-affiliate-activity-7483113253896888323-301P)

## Brand relationships

- **Affilial** (owned_business)
- **PlusVibe** (client)
- **PartnerStack** (disclosed_partnership)
- **Dub.co** (disclosed_partnership)

## Partnerships

Victor Moen sells done-for-you affiliate program management. In posts, they say SaaS brands pay $100K+ a year to run their affiliate programs, and Affilial.com runs client programs with an account manager who presents monthly results. Their method is outbound-heavy: build a partner list, personalise LinkedIn and email outreach, then activate partners who join. Brands can reach them through the LinkedIn profile or apply to work with Affilial.com; they state that the service is for B2B SaaS only and client spots are limited. They also work the other side of the table, saying they have generated $50,000+ for other brands as an affiliate.

## Alternatives

- Michael Conforti: Choose Michael Conforti when the program is already running on a mainstream affiliate network and the problem is manager-level process rather than a new recruitment engine. His posts describe nearly 20 years of running affiliate programs across ecommerce, SaaS, B2B and financial services, and a step-by-step playbook used at Experience Advertising. It covers building a recruiting pipeline instead of relying on ad-hoc outreach; personalized recruitment emails; welcome calls with top affiliates; product seeding to bloggers, reviewers and creators; a complete marketing toolkit; help getting each affiliate to a first promotion; first-sale bonuses and contests; newsletters that generate promotions; compliance and protection from bad actors; and recruiting new partners every month. One post focuses entirely on dormant affiliates: why they fall off, personalized re-engagement, a video call for every quality affiliate, and first-sale bonuses and exclusive offers to restart activity. When your 90-day problem is reviving partners you already have or running one consistent process across several networks such as CJ, impact.com, Awin, ShareASale, Partnerize, Everflow or ClickGo, Conforti's material addresses the task directly and in more detail than Moen's.
- Muhammad Asad: Choose Muhammad Asad when the campaign is consumer or direct-to-consumer on TikTok Shop and the need is a supply of creator content rather than a B2B partner pipeline. The material describes five connected stages — target, recruit, equip, track, optimize — and argues that recruitment alone fails if creators are not equipped, performance is not tracked, or proven creators are not supported. The onboarding post sets out what a creator needs before publishing: what the product helps the buyer do, who the best-fit customer is, which claims are verified, how samples, commission and communication work, and the creator's next action. It packages this as a short operating brief rather than a long brand presentation, with tracking of acknowledgment, sample status, delivery, first content and follow-up. Asad states the service is for US DTC brands building TikTok Shop affiliate systems and offers a free audit by direct message. If your brief is creator-led social commerce with samples and content output as the deliverable, this is a closer match than a program built around publishers, review sites and business software buyers.
- Jenny Gonzalez: Choose Jenny Gonzalez when the program already has partners and the leak is quality or retention rather than recruitment volume. Gonzalez states that they run the partner management software Trackfinity and the performance marketing network Rocahead, and have almost two decades of experience running affiliate programs. Their posts frame the problem as program managers approving partners on the wrong signals. One lists what matters when qualifying a partner: whether the partner's audience actually buys from the places that convert, whether the partner's content moves people toward a decision, whether the audience's price expectations match the product, and whether the partner has succeeded with similar brands before. The second argues that acquisition and retention have to be fixed together: first orders are introductions rather than revenue, order two proves trust and order three produces profit. A program that celebrates first touches while doing nothing afterward loses the lifetime value the commissions were priced against. If the 90-day problem is deciding which partners to let in and keeping them producing, this is a better-matched body of work than a recruitment campaign plan.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/