# Tony Runyan

Tony Runyan shares practical advice on ecommerce fulfillment for big, heavy, and bulky products, including warehouse selection, carrier costs, and peak-season planning.

- Profile: https://b2binfluencer.marketing/creators/tony-runyan/
- LinkedIn: https://www.linkedin.com/in/tonyrunyan
- LinkedIn followers: 5,506
- Topics: artificial-intelligence, sales, supply-chain, sales-forecasting, peak-season-planning
- Based on 15 dated posts, latest 2026-10-05

## Summary

Tony Runyan is useful for practical ecommerce fulfillment advice on big, heavy, and bulky products, warehouse selection, carrier costs, and peak planning.

- Best for: Big and heavy ecommerce brands or 3PLs seeking educational B2B operations, supply chain, and finance content.
- Not for: Consumer lifestyle, beauty, gifting, or small-parcel brands seeking shopper reach or parcel-cost content.
- Check first: Ask for audience demographics, engagement data, and direct scope discussion, including partnership format.

### Takeaways

- Warehouse location matters alongside product handling, peak capacity, and who resolves problems.
- Forecasts need not be exact to help a 3PL plan space, labor, and inventory.
- Check support quality with current clients rather than relying on a sales call.

## Main ideas

- **Choose a warehouse for operational fit, not just its location**: A convenient spot on the map can create higher costs elsewhere. Runyan argues that brands should weigh product-handling capability, outbound costs, peak capacity, warehouse management, and problem response alongside proximity to a team, port, or customer.
- **Treat forecasts as useful planning inputs, even when they are imperfect**: Runyan argues that a 3PL should ask for a brand’s sales forecast because it informs space, labor, inventory positioning, and peak staffing. A forecast does not need to be exact to help a partner plan for growth.
- **Make carrier costs concrete before peak season**: Runyan focuses on how package size and weight can expose big-and-heavy brands to substantial holiday surcharges. Their post uses specific thresholds and charges to show why brands should check their own package profiles and understand a 3PL’s carrier strategy.
- **Check support quality through references, not a sales call alone**: Runyan presents support as part of fulfillment operations: a provider should know the account and be able to connect a question to the warehouse. They recommend checking this before signing rather than relying on a sales pitch.

## Work to read

- [Peak-season carrier surcharges for big and heavy packages](https://www.linkedin.com/posts/tonyrunyan_the-holidays-are-all-about-more-more-food-activity-7500622593402720256-o3CT)
- [Why warehouse location is more than a dot on a map](https://www.linkedin.com/posts/tonyrunyan_a-warehouse-can-be-in-the-right-city-on-a-activity-7509288298285006848-pLUy)
- [Sales forecasts are a 3PL scalability test](https://www.linkedin.com/posts/tonyrunyan_your-cfo-cares-about-your-sales-forecast-activity-7493014494940426240-y-7Q)
- [3PL support quality: questions to ask before signing](https://www.linkedin.com/posts/tonyrunyan_if-youve-ever-yelled-at-a-useless-3pl-support-activity-7488259908367265794-qTJU)
- [Peak-season 3PL partnership conversation with a CFO](https://www.linkedin.com/posts/tonyrunyan_had-a-great-time-talking-with-my-good-friend-activity-7511418316477980673-VSRj)

## Brand relationships

- **Red Stag Fulfillment** (employment)
- **Free to Grow CFO** (mention)

## Partnerships

The LinkedIn posts do not document a creator partnership menu, sponsor policy, media kit, or published collaboration format. They focus on fulfillment advice and Red Stag Fulfillment promotion: Tony Runyan points readers to a State of Big, Heavy & Bulky Fulfillment report and describes carrier-surcharge negotiation, warehouse-fit evaluation, peak-season forecasting, and in-house U.S.-based client support. No official partnership inquiry route is published, so brands should ask directly about sponsorship availability and scope.

## Alternatives

- Owen Finch: Owen Finch is the stronger pick when the brand's main open question is parcel-versus-LTL economics on oversized shipments. The posts explain the Additional Handling trigger at 10,368 cubic inches and the Oversize trigger at 17,280 cubic inches, note that Oversize replaces the AHS charge instead of stacking on top of it, and argue that negotiated parcel and freight rates usually push the point where LTL becomes cheaper higher than published rates suggest. Another post makes the case that a 3PL should decline clients outside its specialty, which speaks directly to partner selection. Choose Finch for a campaign focused on carrier surcharge mechanics for one specific oversize product.
- Divey Gulati: Divey Gulati fits when the brand wants the fuel-driven side of carrier cost or wants to weigh how much automation a fulfillment partner actually runs. One post links diesel price movement to FedEx fuel surcharge percentages and per-mile freight fuel charges, then converts both into dollars on a real shipment, helping a finance audience see why total shipping cost moves while base rates stay flat. Another describes an AI layer running across an entire fulfillment network, including a connector that can reorder a SKU or reroute a shipment from inside an assistant. Choose Gulati when a campaign needs to show cost volatility from fuel or test a partner's claim that its technology changes the operating model.
- Anthony Robinson: Anthony Robinson is the better choice when a campaign needs parcel rate and policy intelligence, or a case for recovering loss and damage claims. The posts walk through the annual FedEx general rate increase, including reclassified delivery areas that moved roughly 2,500 zip codes into a higher residential surcharge tier, and a postal and marketplace same-day delivery pilot. Another post documents more than $470,000 in loss and damage claims recovered in sixteen weeks for one retail account, arguing that zero on a claims line usually means an unfiled pile rather than no eligible losses. Choose Robinson when the campaign needs to show a brand how rate changes and unclaimed money quietly move its shipping economics.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/